Think Jargon: Recent Episodes
Jared Broussard
Think Jargon is a podcast about marketing, sales, and content creation. If acronyms like SEO, PPC, & CRM make your head spin, then this podcast is for you. We cut through the jargon used by fancy marketing agencies and help you make sense of the ever-changing world of modern marketing.
What are some of your favorite ad campaigns of all time? Were they old or new campaigns? What made them memorable? Today, Jared and Stuart discuss their 3 favorite advertising campaigns of all time. Some of their favorites may surprise you.
These are a few of our favorite things! In this episode, we share the five tools we love and use daily.
At a young age, Julie Sternberg learned the hard lesson that life is short. In this episode, you'll hear from her about her journey from "working" in her family's department store, to being an attorney, to where she is now, an award-winning author.
If you were asked, after all of your time in business what are five pieces of advice you can share with young entrepreneurs, what would you say? In this episode, Stuart shares how he would respond to that question with his very simple five rules of thumb.
In this episode of ThinkJargon, Jared Broussard shares five basic steps to get you started in planning and implementing a marketing plan for your business, product, idea, etc.
Madeline Silvio, Social Media Coordinator at BlinkJar Media, joins Jared and Stuart in this episode of ThinkJargon to share her thoughts on Influencer Marketing. Gain insights on how to leverage influencers for your brand.
In this episode of ThinkJargon, Owen Turner of United by Design joins us to discuss their creative process. How does something transition from an idea to a living, breathing brand? And, how do you manage the clients' expectations when going through the creative process. A helpful episode for anyone involved with developing and managing the creative process.
Have you recently launched a new website only to find out the business name is not ranking in search? In this episode of ThinkJargon, Jared Broussard shares the steps you need to take to make sure you start showing up in search.
TRUCE Baton Rouge is dedicated to reducing violence by empowering youth to live safe and productive lives. Learn more about how they are supporting and helping to improve the lives of youth in our area.
Discover how this technology company has grown from a start-up to one of the most successful companies in its field. Learn how they've expanded their business model over the last couple of years.
In this episode of ThinkJargon, Young Entrepreneurs Academy shares how they help to unlock the potential of young, aspiring entrepreneurs.
Mark Asquith, CEO and Founder of Rebel Base Media, joins us to discuss how podcasting has developed over the years, how marketers can use podcasting, and where it's going.
Business owner, Angela Poirrier, discusses how Covid-19 accelerated her marketing plan. You'll hear how she adjusted what her team offered and how she pivoted to meet the new expectations and demands of her clients.
Melissa is an expert in effective communication. She's passionate about coaching young leaders and committed to furthering the people and businesses of Baton Rouge.
LSU and NBA Star Rudy Macklin, now the Director at Governor's Council on Physical Fitness and Sports, shares what drives him and challenges him personally and professionally.
In this episode of ThinkJargon, Yvette Bonanno Tharp shares how her grassroots marketing efforts launched her businesses and products.
In this episode of ThinkJargon, Jared and Stuart discuss the major impacts of 2020 and how they will impact the future of marketing and sales.
In this episode of ThinkJargon, Janice Lamy shares insights from her latest book, Creating Your Success Plan. Get ready to ramp up your career, get ahead of your peers, and achieve more than you ever thought possible!
How can the Netflix Effect principle can help with marketing campaigns and crafting messages across the board? In this episode we discuss how to create content that engages your target audiences and then where to publish it so your audience can discover it.
85% of the US internet audience watches videos online. So, when consumers have a question, they are turning to video for the answers. Furthermore, the tools to create videos are now in the palm of our hand. Having access means that videos should be made for marketing, and the sales team should embrace video as well. Unfortunately, many companies do not know where to start when it comes to video. Today, Jared and Stuart discuss how video can keep your business relevant in the minds of the consumer.
The ability to craft and deliver a good story can be the difference between engaging with your customer or a missed opportunity. We delve into the subject of storytelling on this episode of ThinkJargon with author, Chris Warner.
In this episode of ThinkJargon, Jared shares with you six tactics to help increase your organic traffic on search engines.
Have you hosted a live streaming event or planning to in the near future? In this episode of ThinkJargon, Stuart and Jared share 10 tips on how to make your live streaming event better.
The digital marketing world is changing by the minute. Just last week, there were 5 major announcements made by Google, Apple, YouTube, Microsoft, and YouTube. What are they and how they will touch your business is what we cover on today's episode of ThinkJargon..
The recent COVID pandemic has affected all of us. Unfortunately, it has also made it easy for us to resort to it as an excuse for nearly everything. Instead of excuses, this is a large window of opportunity to pivot and make a difference. Join us today on ThinkJargon to hear how we can adapt to the times and make a difference.
What is black hat SEO and why do you still see companies offering these tactics? In this episode, Stuart and Jared discuss what black hat SEO is and the steps to take if you've been penalized by Google for such tactics.
The most successful people live with a sense of balance in their personal and professional lives. But how do they achieve this? In this episode, Stuart and Jared share with you 10 tools of influence that they believe help you achieve the balance in life you may be looking for.
Chef Celeste is a, 'Foodie’. Her love of food has taken her on a decades long journey into the world of food. A restauranteur, caterer, media personality, food products manufacturer - there isn’t much Chef Celeste hasn’t done when it comes to delicious things that go into your mouth. Chef shares that journey and lessons learned on this episode of Think Jargon.
Special guest, Jenny Hall, shares her story on how she went from teaching herself to make curtains and pillows just 12 years ago to now being an Etsy marketing strategist.
In this episode Jared and Stuart dive into a major announcement made recently from Google that may cost you money. Don't miss this episode as we will cover how this significant change will effect your ad performance and spend and what you can do about it.
Aaron Hogan shares his journey in business as a creative. We go from light-obsessed high school photography enthusiast to professional wedding, portrait and product photographer. Plenty of tips and advice for aspiring creative business owners in this episode.
Are you looking for a video hosting platform? In this episode cover our three favorite video hosting platforms and take a look at the pros and cons of each.
Guest, Amy Fennell, shares how the Emergenetics Profile can help you personally and professionally and how it's different from other assessments you may have done in the past.
Jay Ducote has done what all foodies and chefs want to do. In this episode, we uncover how he has built his food empire and gone from reviewing food and drinks to having his own restaurant, radio show, and now a line of rubs and sauces that you can find in local grocery stores.
Ready to conquer the world with your ideas and plans? In this episode, Stuart and Jared review 10 things they've learned during their career that may help you to get your business off and running and better yet, successful.
Online reviews have a direct impact on your bottom line. What can you do to manage your online reputation? Jared, Stuart, and a special guest discuss the best practices for managing your reviews.
Are you looking to make a video about the culture at your company? In this episode, we'll share what we believe is the secret to a great culture video.
Looking for help in managing remote teams? Here are five quick and affordable tips to help you maximize the effectiveness of virtual teams.
If you're a marketer tasked with developing a video and a meeting with the project manager looms grab a pen and paper. In this podcast we share how to get the outcome you want that makes the marketing team, consumers, and project managers happy.
Everyone is now using the term "the new normal" but want does that mean for your company, marketing, and your team? In this podcast, we review Brian Halligan's new normal outline.
Do you find it difficult to measure your Return On Investment (ROI) with your marketing and advertising? In today's episode, we'll share the perfect formula for calculating your ROI.
Do you find yourself telling people you aren't the creative type? Today, we reveal 10 ways to become more creative at your job and in your personal life.
It's not often that Google provides you with a road map for ranking factors. Recently, Google not only gave us a map, but they also provided a date for when this ranking factor will be added. Google is now putting a larger priority on page experience for the user. In today's episode of Think Jargon, Jared and Stuart discuss the main elements involved in Google's new page experience announcement.
None of us were born to be video conference rock stars. Like anything in life, most of the best practices for video conferencing are learned while doing. Many of us are not quite used to video conferencing. We don’t know how to act, where to look, what to wear, and so forth. With the 2020 COVID-19 pandemic, we were "forced" to pick up good video conferencing habits in a hurry. Today, Jared and Stuart share a few tips they've learned through daily video conferencing. Have a listen.
Because of COVID-19, we've all are using video conferencing more than ever before. Like it or not, video conferencing is the new form of communication. So, if we're going to be using it, wouldn't it make sense to know a few tips and tricks for a better user experience? Today, Stuart and Jared (mostly Stuart) are going to share some quick and easy tips to looking and sounding much better on your next video conference.
Dogs barking in the background, kids barging into the room, and Stuart's in his pajamas! Just like everyone else, Stuart and Jared are practicing social distancing so today's episode is being recorded away from the Think Jargon studio. But have no fear, these two chuckle heads let nothing stop them from speaking about marketing. Today's topic is certainly top of mind as Stuart and Jared discuss how the COVID-19 pandemic is changing the way we do business. So, if you're like most people and your looking for about 20 minutes of sanity, this episode is for you.
Let's face it. Marketing is hard. And, when you don't experience instant results, it can be easy to just walk away from it all. Instead of taking the easy route, it's better to recognize some of the signs of a substandard marketing campaign. Once you know what to look for, you're able to make it better. Have a listen as Stuart and Jared provide 5 tips on why your marketing may be falling short.
Lights! Camera! Action! Everyone wants to shoot a video. However, not everyone has the experience to conduct a professional video interview. Today, Stuart is going to unveil the nuances of keeping a video interview on the right track. Forget all the technical jargon, this session speaks about how to control the room when it comes to a video shoot. So, sit back, grab some popcorn, and get ready to learn something.
According to YouTube, tagging is one of the most important ways to rank your video in YouTube search results. Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results. If you're like most, you likely "stuff" YouTube with as many tags as you can think of. As you will discover today, this is not the best tactic. Today, Stuart will share some "best practices" when it comes to tagging videos on YouTube.
Do you sometimes feel like Shelley in "Glengarry Glen Ross" where you shout to your sales manager, "the leads are weak!"? We've all been there. Fortunately, technology has come a long way since this 1992 classic. Today, there should be no excuses for the quality of your leads from digital marketing, because of the tools at your disposal. Today, Jared and Stuart will cover the 5 top tools for lead generation. You'll be surprised how easy most of these tools are to implement and understand. Have a listen and let us know if we've missed any on your list.
Business owners today are challenged with the ever-changing field of marketing. What's working? What's not working? How do I separate my business from the competition? These questions are just a small sample of what runs through the mind of someone running a business. Today, we have an exclusive interview with Dr. Blake Williamson of Williamson Eye Center. Dr. Williamson has established himself as a nationally recognized surgeon, thought leader, and lecturer in the fields of advanced cataract surgery, laser vision correction, and micro-invasive glaucoma surgery. Additionally, Dr. Williamson has taken a particular interest in marketing his multi-location healthcare practice. If your a business owner or physician who is looking for answers to common marketing questions, you don't want to miss this episode.
3....2....1 blast off! No, you're not about to launch into space on a rocket ship. You're just shooting a video. But, the fear and anxiety associated with being on camera can make some of us feel as if we are blasting into some unknown world. The anxiety felt in front of a camera is the number one reason why most people refuse to use video as a marketing tool. If you are in this number, this episode of Think Jargon is for you. Today, Stuart and Jared provide some easy tips to overcome the fear and anxiety associated with being on camera.
According to a https://chiefmartec.com/2019/04/marketing-technology-landscape-supergraphic-2019/ (2019 report on chiefmartech.com), there are over 7,000 software options to market your business. With this many options, businesses become overwhelmed when selecting the right software to market their business. In today's episode of Think Jargon, Stuart and Jared have each identified their top 5 tools for marketing a business today.
Google is one of the most profitable companies in the world for one reason - Ads! Some companies invest millions of dollars in Google Ads alone. Yet, some will say that Google ads do not work for them. What about you? Have you tried running Google ads for your business? If so, what were the results? In today's episode of Think Jargon, Jared and Stuart tell us whether they believe Google ads suck or not. This episode is for anyone is who has tried running ads or is thinking about running ads on Google.
How and why we watch videos has changed. Instead of one screen, we now have many. Videos have come a long way, but why hasn't our strategy to market them changed along with it? In today's episode of Think Jargon, Stuart and Jared will discuss the many ways to adapt your marketing with the quickly evolving world of video.
Finally, a topic that mixes the brainpower of Stuart and Jared. By now, everyone knows the positive impact video content has on a marketing campaign. But, did you ever stop to think what video can do for your search rankings? You may be surprised. In today's episode of Think Jargon, Stuart and Jared discuss the positive impact video can have on your search engine rankings.
What if we told you there were five quick things to look out for when it comes to your search rankings? Would you listen? Sometimes it is hard to know what to focus on when it comes to search engine rankings. With so many "best practices" out there, you can start to get paralysis by analysis. If you find yourself overwhelmed and confused when it comes to search engine rankings, then this podcast is for you. In this episode, Stuart and Jared will identify five things to look for when it comes to your search rankings. A quick listen will give you the information needed to protect your search rankings for years to come.
Do you find yourself stuck for video content ideas at times? Wouldn't it be nice to have a few resourceful ideas for inspiration for video content creation? Today, you are in luck, because Stuart, a.k.a. the video maestro, will provide you with several ways to have a continuous cycle of video ideas for your content projects.
There are hundreds of reasons why marketing initiatives fail, but there is one main contributor that lies at the root of all unsuccessful marketing campaigns. On our ninth episode of Think Jargon, we uncover the answer to the question everyone has asked at one time or another -- What is the number one reason why marketing and advertising campaigns fail?
Is your website partying like it is 1999? If the Backstreet Boys were a popular band when you last launched your website, it may be time to consider a new site. In today's episode, Stuart and Jared discuss the signs that are strong signals for you to design a new website.
Data Puking - It sounds kind of gross, but it is an epidemic spreading across the marketing community today. In today's episode of Think Jargon, Stuart and Jared try to clean up the mess that is data puking. We will answer questions relating to data reporting and marketing.
You've invested your time and resources in producing a video for your business and are ready to show it to the world. But, there is one problem. You have no idea where to start on ensuring your video is viewed by the right people at the right time. Have no fear, Stuart and Jared are here to help point you in the right direction!
Remember the days when it would take forever to shoot a video? The resources required were complicated, expensive, and out of reach. Those days are long gone. Today, Stuart is going to provide you with 10 tips to effectively shoot yourself with video.
You've invested thousands of dollars on designing a new website, spent countless hours making sure everything is working correctly, and have finally published your site for the world to see. There is only one small problem. Nobody can find your website in search. Why is this a common problem, and how can you fix it? Stuart and Jared answer these questions on today's episode of ThinkJargon.
Standing out from your competition is critical to your company’s success. While most people understand that concept, far too many businesses fail to put it into practice. If there is one thing you could do to stand out from the competition, what would it be? Join Stuart and Jared as they answer this important question.
In this episode of Think Jargon, Stuart and Jared discuss the future of marketing. They discuss where marketing is headed, how the consumer is dictating this shift, and how your company can adjust to the ever-evolving consumer.
Join Stuart and Jared as they discuss why giving is better than receiving in marketing. Learn why some people are hesitant to "give" in marketing, and what can be done to get over this hurdle.