Experts On The Wire Podcast – Evolving SEO: Recent Episodes
Dan Shure (SEO)
Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.
As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.
In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases.
If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen!
Topics In This Episode:
- Cognitive Biases in Search
- Why were AI Overviews such a miss for Google?
- The importance of fact-checking for SEO content
- Search and Social Impacts on the Nervous System
- How did biases impact how the SEO world reacted to Google’s API Leaks?
- Biases like Confirmation Bias in SEO Case Studies
- Why do overconfident people actually believe they are good at SEO?
- Should Google play a role in preventing misinformation?
- What else can we as SEOs do to understand searchers better?
And much more – listen now!
Related Episodes You Might Like
- 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier
- 097: Improve Your SEO With Keyword Psychographics w/Marty Weintraub
Articles, Resources, and Links
- https://www.dragonmetrics.com/confirmation-bias/
- https://www.sarahpresch.com/post/cognitive-biases-in-seo
- Neurodivergents in SEO
- Google API Leak: Sparktoro’s initial post about it
- The Cyber Effect (book about misinformation online)
- GBH’s Video mentioned re: the Title Update and example of Framing
- Giulia Panozzo
- Myriam Jessier
- Petra Kis-Herczegh
Find Sarah Online
- Sarah on LinkedIn
- Sarah on Twitter
- Sarah’s Website
The post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch appeared first on Evolving SEO.
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.
I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?
Topics In This Episode Include:
- How is AI affecting informational queries?
- What the ancient steel and iron industry has to do with content
- Is it worth still investing in content marketing?
- How is the eCommerce SEO space changing? Is eCommerce and spending online down or is it growing?
- Challenges for new people entering the SEO space
- And lots more…
Listen Now!
Related Episodes You Might Like
- Surviving SEO in an AI World w/Sara Taher
- SEO Ranking Factors, A/B Testing and the Evolution of SEO w/Will Critchlow
Tools Mentioned
- Chat GPT
- Gemini
- SearchPilot
- Content Aced (50% off – affiliate link)
Articles, Resources, and Links Mentioned
- https://www.perplexity.ai/
- Where Web Users Spend Their Time vs Where Traffic Referrals Originate – Sparktoro
- Google Anti-Trust Trial Documents
- Women in Tech SEO
Find Will Online
- Will on LinkedIn
- Will on Twitter
The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:
- Why AI vs Human Content Comparison Studies are Silly
- How AI has Changed SEO
- How Does Google Detect “AI Content”?
- Deep Dive Into The Helpful Content Update
- Google’s Search Generative Experience
- Why Core Web Vitals Is NOT a Ranking Factor Now
- E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System
- How To Learn About SEO From “The Source”
- How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)
- Kristine’s Approach to Providing SEO Consulting
Listen Now!
Related Episodes You Might Like
- Surviving SEO in an AI World with Sara Taher
- “The Email” (A Solo Episode from 2017 about Google Phantom Update)
Tools Mentioned
- Midjourney
- Sitebulb
- Content Aced (50% off – affiliate link)
- More being added soon!
Articles, Resources, and Links Mentioned
- Kristine’s Post About AI vs Human Content
- Detecting AI Content with Watermarking (NY Times)
- Google’s Developer Guide to Ranking Systems
- Kristine’s Post About “EEAT” on LinkedIn
- My article from 2020 about EAT and Core Updates
- More Being Added Soon!
Find Kristine Online
- Kristine on LinkedIn
The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.
Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)
Listen Now!
Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.
The post Updates About This Podcast! appeared first on Evolving SEO.
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!
My guest today is Sara Taher who has been an SEO consultant since 2014.
Topics In This Episode Include:
- How to incorporate AI in your SEO workflow (tons of great tools mentioned!)
- The Risk of AI to Content Creators
- The importance of TikTok SEO, Video Indexing, and having Video Strategy
- Create YouTube descriptions with AI
- A little something for you tech SEO fans – a couple of interesting ways to audit a site f or JS and SEO
- And lots more!
Listen Now!
Related Episodes You Might Like
- Image Optimization and Algorithmic Biases w/Myriam Jessier
- Rendering, Crawl Budget and JavaScript SEO w/Martin Splitt
Tools Mentioned
- ChatGPT
- ChatGPT Code Interpreter
- Jasper
- Midjourney
- Eightify YouTube Summaries
- Fixing eye content on videos with AI
- The Web Developer Plugin
- View Rendered Source Plugin
Articles, Resources, and Links Mentioned
- LearningSEO.io
- https://www.perplexity.ai/
- The Risk of AI To Content Creators
- Video Indexing Report
- SEO in the age of AI
- Doing SEO for TikTok
- Scraping YouTube with Python
- Auditing JavaScript for SEO
Find Sara Online
- Sara’s Blog
- Sara on LinkedIn
The post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher appeared first on Evolving SEO.
It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!
Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.
I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…
Topics In This Episode Include:
- Breaking through the “curse of knowledge” in SEO
- Understanding the psychology and emotions of searchers
- The weaknesses of keyword intent analysis at scale
- Why PageSpeed Insights may not realize you’ve already compressed your images
- Working with developers
- Understanding “Graceful degradation”
- Applying Librarian Skills to SEO
- A GeoIP Redirects Rant
- Algorithmic Biases, Gendered Language, and Keyword Research
- The parallels between furniture design and SEO
- Tips for working in SEO with ADHD
- And lots more!
Listen Now!
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Related Episodes You Might Like Show
- The Worst Technical SEO Mistakes To Avoid w/Olga Zarr
- Seizing The Image Search Opportunity w/Jess Peck
Agenda and Timestamps
- Coming Soon!
Tools Mentioned
- Coming Soon!
Articles, Resources, and Links Mentioned
- Coming Soon!
Find Myriam Online
- Myriam on LinkedIn
- Myriam on Twitter
- PRAGM Search Agency
- SEO Cash Flow w/Myriam and Olga Zarr
NEW! Show Transcription
Coming shortly…
I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!
The post 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier appeared first on Evolving SEO.
If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you! Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search […]
The post 126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles appeared first on Evolving SEO.
My guest today Olga Zarzeczna audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter. Listen […]
The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarzeczna appeared first on Evolving SEO.
Tech SEO fans this episode is a MUST listen! Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest […]
The post 124: Tech SEO Tips From a Google Product Expert w/Dave Smart appeared first on Evolving SEO.
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts […]
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
Tech SEO fans and anyone passionate about the SEO industry, this episode is for you! My guest for this episode is Jori Ford! Jori Ford is currently Chief Marketing Officer at FoodBoss, which is a food delivery search comparison engine. Prior to that, she was Sr. Director of SEO and Content at G2 among many […]
The post 122: Crawl Optimization, How Google Works, SEO Income Studies w/Jori Ford appeared first on Evolving SEO.
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to […]
The post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO.
What does Google core updates have to do with the now old concept of the “Google Dance”? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The connection lies in the fact that you can’t separate the past of SEO from where we are today. […]
The post 120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow appeared first on Evolving SEO.
Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helped KissMetrics grow from 0-130,000 visits per month. And he has grown his own site SmartBlogger to well over 140,000 monthly visits […]
The post 119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO appeared first on Evolving SEO.
In this episode: How to work on SEO effectively with big organizations Working with both content and tech teams — and how to get them to actually execute Why understanding the HISTORY of a company, organization and website is important before giving recommendations What do you do if you get push back against SEO advice? […]
The post 118: How To Help Large Organizations Win at SEO w/Melanie Phung appeared first on Evolving SEO.
JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to […]
The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.
In this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now! Related Episodes You Might Like Optimizing Crawl Budget To Improve Web Traffic w/Vanessa Fox The […]
The post 116: Seizing The Image Search Opportunity w/Jess Peck appeared first on Evolving SEO.
In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and using SEO skills to help find and vet companies to purchase and grow Beyond just basic keyword […]
The post 115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner appeared first on Evolving SEO.
In this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking? (Based on data) Strategically dealing with Holiday and Seasonal content Communicating SEO value to executives. Claudia Higgins is […]
The post 114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins appeared first on Evolving SEO.
This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – CDK Global Alexis Sanders – Merkle In this episode, you […]
The post 113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019 appeared first on Evolving SEO.