Don't Fear Grit: Recent Episodes

Rob Taormina

Owning a business is much harder than people think. Also, being passionate about what you do isn't enough. Rob Taormina features actual hard-working business owners from around the world to learn their secrets to success. How did they get started? What were the hardest parts in the first year? Did you ever want to quit? How did you overcome your challenges. How do you define grit? What are they marketing strategies and advertising technologies being used by the top businesses? We tackle the real day-to-day challenges that actual business owners face.....and we aren't afraid to talk about it.

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Ever wondered what it's like to work under the relentless glare of Michelin stars? Brace yourself for a whirlwind odyssey into the world of gastronomic gladiators as we converse with the indomitable Melissa Firpo. With a culinary career spanning a formidable 25 years, Melissa peels back layers of the kitchen's steaming facade to expose the grit and perseverance that fuel her journey—from commanding Michelin-starred bastions to pioneering her gourmet deli.

Melissa also talks about the truth behind being a contestant on Gordon Ramsay's Hells Kitchen reality tv show.

We navigate the labyrinth of kitchen hierarchy, where the heat isn't just from the stoves but the crucible of competition and the quest for respect in a male-dominated arena. Melissa reveals the psychological battlefront of reality cooking shows, where chefs blend their finesse with fortitude to outlast the on-screen frenzy. The conversation cooks up a storm as we probe into how these experiences mold the culinary prowess needed to craft meals that are not just nourishing for the body but also for the soul, underlining the significance of a balanced life for all high-fliers, particularly entrepreneurs.

As the conversation simmers down, we serve a final course of wisdom on establishing a sustainable and health-oriented lifestyle. Learn how tailored nutrition and exercise can be as crucial to a chef's recipe for success as the finest ingredients are to their dishes. Melissa's insights into personalized chef services unravel the artistry of meeting diverse client diets with the same dedication one offers their own family. So, tie your apron strings and join us for a heart-to-heart that goes beyond the pass, proving that whether you're dishing out culinary masterpieces or stirring up your business, the secret ingredient is always a dash of intention and a spoonful of passion.

Follow Melissa Firpo on tiktok - https://www.tiktok.com/@healthychef1

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When life threw Noah a curveball, he didn't just catch it—he ran with it, all the way from his family's restaurant to the forefront of the medical supply industry. Join us as Noah, the entrepreneur behind ConnectQuot West and the youtube culinary critic of NOAH Eats, recounts his inspiring journey. You'll find both wisdom and wit as he shares how he's not only shaping his business ventures but how his brush with serious health concerns has reshaped his perspective on life. With authenticity and a touch of humor, Noah's story is a compelling tale of resilience that will captivate anyone navigating their own life's unexpected twists.

Have you ever considered what legacy you're creating, or how your work today will impact the world when you're not around? This episode goes beyond the surface, exploring the depth of Noah's vision as he's paved the way for the next generation through his non-profit Lightning Warriors and crafted a succession plan for his enterprises. Reflect on the delicate balance of life's priorities as Noah illuminates the importance of integrating personal values, health, and relationships into the entrepreneurial equation, guiding us to reassess and realign with what truly matters.

And for a slice of levity in our robust discussion, Noah takes on the heated debate over Long Island's potential statehood. As the self-proclaimed Sultan of Pizza, he doesn't shy away from dishing out his all-time favorite spot for a pizza slice that captures the essence of his childhood memories. Tune in for an episode that's as rich and layered as a New York pizza, filled with passion, purpose, and a generous topping of life lessons that will leave you both thoughtful and hungry for more.

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Have you ever faced a setback that felt like the universe was telling you to take a different path? Mike Evans certainly has, and he turned those moments into a mosaic of success across various industries. From the ashes of a martial arts supply company to the heights of co-owning a thriving school, launching into massage therapy, and imparting survival skills, Mike's narrative is a powerful testament to the art of the pivot and the resilience required to thrive in the entrepreneurial landscape.

Join me as I sit down with the chameleon of enterprise, Mike Evans, to uncover the strategic and personal growth that comes from embracing failure and the transformative power of mentorship. We tackle the stigmas around setbacks and discuss the significance of adapting our skills to the needs of the modern world. Discover how raising your rates doesn't just benefit you, but can also create space to support those less fortunate, a lesson Mike learned through personal financial hurdles. This episode is a treasure trove of insights for anyone navigating the choppy waters of business ownership.

Wrapping up, we delve into the impact of effective communication on success, both in business and personal relationships. As Mike shares his journey, we reflect on how important it is for entrepreneurs to find balance, aligning their ambitious goals with their mission without losing sight of family and personal well-being. Be ready to be inspired by Mike's evolution, from weathering the storm of challenges to pioneering new paths, all while keeping his compass firmly set on what matters most.

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Imagine leaving the high-speed world of Wall Street for the heart-to-heart connections of community service. That's exactly what Christine Fitzgerald, my esteemed guest and co-founder of the Smithtown Children's Foundation, did. Join us as we navigate her extraordinary journey from finance to philanthropy, discussing the foundation's inception and how it became a beacon of hope for families in the throes of crisis. We delve into the realities of local charity, the judgments faced, and how the foundation has debunked the myth that affluent communities don't struggle. Christine's story is a testament to the power of compassion and the profound difference a community can make when it rallies together.

This episode isn't just about charitable giving; it's a celebration of community synergy and the unsung heroes among us. We unpack how strategic partnerships and events, like Subaru's heartwarming coat donation and the Smithtown Chamber of Commerce's buzzing local activities, have galvanized support and brought warmth (quite literally!) to those in need. The tales of the Avalon apartment fires and how swiftly our community mobilized to provide help showcase the incredible strength of unity in times of adversity. Christine and I reflect on how every individual's effort, no matter how small, contributes to a tapestry of support that holds the power to uplift entire neighborhoods.

For those wondering how to lend a hand, Christine offers a treasure trove of insights. From polar plunges to fundraising events, there's an array of ways to engage with the Smithtown Children's Foundation. Whether you're a local business owner looking to make a difference or an individual eager to volunteer, this episode guides you through the myriad of opportunities to contribute. As we wrap up, we're reminded that the spirit of giving isn't just about opening wallets—it's about opening hearts. So if you're ready to be part of a community that takes action and cares deeply, this is one conversation you won't want to miss.

Learn more about Smithtown Children's Foundation: https://www.smithtownchildrensfoundation.com/

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Ready to unlock the entrepreneurial spirit that dwells within you? Season 5 of Don't Fear Grit is your treasure chest, packed with the real-life sagas of industry trailblazers. Rob Taormina is taking you behind the scenes, sharing the heartfelt stories of visionaries who have navigated the tumultuous waters of business to emerge victorious. Each episode is a chapter from their book of life, offering you the keys to triumph over adversity, seize strategic victories, and glimpse the future of entrepreneurship through their eyes. Your voice matters to us, so we encourage you to suggest future guests and let your own successes inspire the community.

This season is all about connection – not just to the stories we hear but to the wisdom they impart. With a fresh, adaptive format, we're ensuring no one misses out. Whether you're here for the deep dive or just a splash of inspiration, we've got you covered with both full-length conversations and digestible summaries. Get ready to arm yourself with knowledge, dodge the common pitfalls, and march confidently towards your business achievements. The journey of discovery and growth begins now, and we're with you every step of the way. Embrace the grit, and let's conquer the entrepreneurial landscape together.

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Get ready to journey back to the most riveting moments of 2023. We're bringing to life a year of exhilarating highs and perplexing lows, from Chinese spy balloons to the unexpected journey of Taylor Swift conquering the NFL, and the contentious rise of AI technology. Prepare to be engaged as we revisit our top 10 episodes that have sparked lively debates, provoked thoughtful introspection, and have been a treasure trove of wisdom.

From the power of positivity and the mastery of personal branding to the art of effectively defining your niche and the essential lessons in youth sports coaching, we've covered a broad spectrum of topics. Relive the magic as we dissect the tricks to gaining respect, the benefits of mindfulness, and the science of successful online monetization. We promise you valuable insights from the most memorable events of the year and the stimulating discussions they brought forth. Be prepared to be enlightened, amused, and inspired.

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Ready to unlock the secrets of capturing attention like never before? This episode from Rob Taormina is your key! Whether it's using the power of scent to create positive associations or making a memorable mark with the power of silence, we've got you covered. Dive into the science behind these techniques and understand how they can help you influence decisions and form meaningful connections not just in personal life but also in the corporate world.

Now, it's not just about grabbing attention, it's about earning trust and respect too. And we show you exactly how, by leading with gratitude and taking a genuine interest in others. You'll learn about the 'Trust equals transaction' concept and how important it is for creating strong bonds. Plus, we've got some amazing on-the-ground techniques, tips, and tricks to share, the ones we've used ourselves to grab the spotlight. So tune in, and join the attention revolution!

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Prepare to dive headfirst into the final lap of our seven-part series on creating a successful marketing plan. We assure you, by the end of this episode, you'll be armed with the critical knowledge on how to effectively schedule your marketing strategies, the importance of taking immediate action, and the art of remaining flexible in the ever-changing market. Let's put all your learnings into action, waste no more time, and kickstart your marketing initiatives right away!

In the second part of our discussion, we'll address your fears and encourage you to trust the process that you've been part of all along. We promise to provide you with the essential tools needed to launch your marketing plans successfully. Learn how to adapt to changes and deal with unexpected competitors, turning potential hurdles into opportunities for success. Plus, we're excited to hear your feedback, and we can't wait to celebrate your success stories. So, come along and enjoy the final chapter of our insightful marketing plan series!

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Ready to up your marketing game with a unique strategy? Welcome to step six of our seven-part series on crafting a successful marketing plan. This episode uncovers the "Hunter-Gatherer" method, a potent combination of strategic planning and feedback gathering. As the "hunter", you'll learn to anticipate the moves of your target audience and create solid action plans. As the "gatherer", we'll guide you on getting valuable internal feedback to polish your strategies further. We make sure you're equipped to be patient, well-prepared, and adaptive, vital traits to maximize your marketing success.

We dive deeper into creating an actionable plan, deciding on the appropriate platforms to reach your target audience, and managing your marketing budget effectively. This episode is filled with insights and tips on creating an internal feedback loop, a crucial step that helps fine-tune your strategies before presenting them to the public or clients. If you're an agency owner or a small business owner, this episode is specially designed for you. Whether you're marketing a product, service, or a brand, join us as we help you refine your marketing plan and enhance the chances of your business success.

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Setting goals - we talk about it often, but do we truly understand the gravity it carries when it comes to crafting a successful marketing plan? Who knew that setting realistic, ambitious goals based on resources and infrastructure could be such a game-changer? Brace yourself for a podcast episode from Rob Taormina that offers a deep dive into the nuts and bolts of goal setting within your marketing plan. Whether you're launching a brand-new business, steering an established business, or promoting an event or product, we've got you covered.

In the hustle and bustle of building strategies, don't forget the power of short-term and long-term goals. We're talking 24 to 72-hour gauges and beyond. Hear how the right goals can keep you on track, serve as a litmus test for alignment, and set pace for your marketing endeavors. The precise goals you should set depend largely on what you're trying to market. This episode will walk you through the importance of setting goals precisely tailored to your unique situation. Make your marketing journey predictable, efficient, and most importantly – successful. Buckle up as we move closer to our final steps in creating a foolproof marketing plan.

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Ever wondered why some businesses spark instant interest while others struggle to grab attention? The secret sauce is a compelling marketing message! Rob Taormina is here to guide you on crafting an impactful initial brand identity that not only highlights what your product or service is but also the problems it solves and how it stands out from the competition. A well-crafted marketing message can be the game-changer that converts a general audience into potential customers. But be warned - a lackluster one can let your competitors steal your customers!

This episode zooms in on two crucial marketing messages that should always be a part of your marketing plan: a succinct 10-second elevator pitch and a detailed long format version. We'll walk you through the essentials of a clear, concise elevator pitch and how to practice and perfect it. We also delve into the specifics of creating a long format version, detailing your primary demographics, customer avatar, and the problems your product or service solves. To wrap it up, we emphasize the importance of preparation, clarity, and confidence in representing your business and how these elements can significantly impact your business success. Ready to craft a compelling marketing message that transforms your business? Let's get started!

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In this episode of "Don't Fear Grit," host Rob Taormina of Podcast Launch Labs and Talk IQ Media talks about the importance of defining a market niche for your business. We explore Step 3 in the business development process, which involves identifying the specific group of people, organizations, and issues that your business is designed to serve.

Rob shares insights on how choosing the right niche can help you stand out from your competitors and maximize your marketing efforts. He emphasizes the importance of selecting a niche that you can communicate with effectively and affordably, and provides tips for narrowing down your options to find the best fit for your business.

Whether you're just starting out or looking to refine your marketing strategy, this episode offers valuable advice and practical tips for defining and leveraging your market niche.

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In this episode, Rob Taormina explores the second step of a successful marketing plan: knowing your customers. Once you have a clear understanding of your target market and competition, it's time to focus on your customers and their specific needs and desires.

We'll discuss the various methods for gathering customer data, such as surveys, feedback forms, and customer reviews. We'll also explore the importance of creating buyer personas to better understand your customers' demographics, interests, and behaviors.

By knowing your customers, you can develop a marketing strategy that speaks directly to their needs and preferences. You'll be able to tailor your messaging, products, and services to better meet their expectations and build strong, lasting relationships.

Join us as we delve into the second step of a successful marketing plan and equip you with the tools and insights you need to better understand your customers. Tune in to discover how knowing your customers can help you build a marketing strategy that truly resonates.

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In this episode, Rob Taormina dives into the first step of a successful marketing plan: understanding your market and competition. Before you can effectively market your product or service, you need to know who your target audience is and what they are looking for.

We'll explore the various tools and techniques for researching your market, such as surveys, focus groups, and social media analytics. We'll also discuss how to analyze your competition and identify what sets your brand apart from the rest.

By understanding your market and competition, you can develop a marketing plan that speaks directly to the needs and desires of your target audience. You'll be able to position your brand in a way that stands out from the competition and resonates with your customers.

Join us as we take a deep dive into the first step of a successful marketing plan and equip you with the knowledge and tools you need to succeed in today's competitive market. Tune in to discover how understanding your market and competition is crucial for building a successful marketing strategy.

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🎙️ "Unlocking the Life-Changing Benefits of Youth Sports: Sharing Your Love and Leadership with Young Athletes" with host Rob Taormina is now live! 🎉

In this episode, Rob Taormina explores the power of youth sports and how sharing your love of the game with young athletes can be a truly rewarding experience. Discover how coaching and mentorship can help kids access the life-changing benefits of sports and positively impact their physical, social, and emotional development.

But the benefits of sharing your love of sports extend beyond the young athletes themselves. As a coach or mentor, you can build relationships with community members, practice your leadership skills, and spend quality time with your own children.

Join us as we dive into the joys and rewards of coaching and mentorship, and learn how to make a positive impact in your community through youth sports.

👉 Tune in to this episode to discover the benefits of youth sports and how to share your love and leadership with young athletes.

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In this episode, Rob Taormina dives into the lessons that leaders can learn from kids playing youth sports. While the sport itself may be the primary focus, the true value lies in the lessons that young athletes learn along the way. From discipline and perseverance to teamwork and resilience, youth sports offer a wealth of valuable experiences that can be applied to leadership in any field. Join us as we explore the insights and wisdom that can be gained from observing the games and practices of youth athletes. Whether you're a seasoned leader or just starting out, this episode offers a fresh perspective on how to build a successful team and inspire those around you. Tune in to discover the valuable lessons that can be learned from the world of youth sports.

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Looking to grow your podcast audience and create engaging content?

In this episode, Rob Taormina shares some expert tips on optimizing your podcast for success.

First, mention other podcasts on your show to increase your visibility and gain new listeners. Next, incorporate storytelling into your content to make it more memorable and shareable. Batch process your episodes to stay ahead of schedule and plan ahead to stick to a consistent schedule. Use related podcasts on Apple to identify guest opportunities and understand your audience's interests. Make it easy for listeners to find and subscribe to your show on your website and social media. Connect with your listeners by having one-on-one conversations and creating content tailored to their interests. Finally, establish a strong visual brand package to add consistency to your content and optimize your podcast for search to increase discoverability. Above all, have fun with podcasting and enjoy the journey of building a community of engaged listeners. Tune in to learn more about growing your podcast and creating compelling content.

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What were the top 10 funniest super bowl commercials of 2023?

Check out the full list, commercials included.  

Where to watch the super bowl commercials from this years super bowl in Arizona from 2023?

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Uncover the truth behind Google's latest AI chatbot launch called BARD with "Don't Fear Grit."
Get ready to be shocked as you witness the $120 billion mistake that brought down Google's new AI creation, Google Bard. In this episode, we'll take a deep dive into the comparison between Google Bard and OpenAI's ChatGPT. Was Google's answer to ChatGPT truly more powerful and reliable? Find out as we break down the disastrous launch that shook the world and caused a massive financial loss for Google. This is not a podcast episode to miss.

Want to read a quick blog overview of todays episode? Continue reading below...

Google has recently launched its answer to OpenAI's chatbot, GPT, known as Google Bard. However, the launch was not successful, as Google Bard made a mistake during its public demo and was unable to answer a question correctly about the James Webb Space Telescope. As a result of this error, Google lost $120 billion in valuation, according to the stock market.

Google Bard was marketed as a more powerful and reliable AI chatbot compared to GPT. It was developed quickly in response to the widespread popularity of GPT and its perceived threat to Google's dominance in the market. However, the launch of Google Bard was marred by its mistake during the live demonstration, causing the company to experience a significant dip in its stock value.

Despite efforts by Google to limit the damage, the error was widely shared on social media, and it remains a significant event in the tech world. The incident serves as a cautionary tale for companies trying to play catch-up in a rapidly evolving market, highlighting the importance of thoroughly testing products before they are released to the public. It also underscores the impact that technology can have on a company's financial performance, as a single mistake can result in significant financial losses.

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Join Rob Taormina as he dives into the topic of creating an irresistible offer in his latest episode of "Don't Fear Grit." In this episode, Rob will guide you through a checklist to ensure your offer stands out in a crowded market. From understanding the emotions of your prospects to removing risk, Rob will cover all the key components of a successful offer. He'll also discuss how to demonstrate a return on investment and provide proof elements to back up your claims. Whether you're a seasoned entrepreneur or just starting out, this episode is a must-listen for anyone looking to take their offer to the next level. So don't miss out and tune in now!

Want a more in depth course on marketing?  How to build a personal brand online?  Copywriting secrets to increase social media engagement.  How to create a lead magnet?  How to ask for a testimonial?  Sign up for Rob Taormina's online courses at www.LaunchLearn.info

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In this episode of "Don't Fear Grit," host Rob Taormina discusses the best posting strategies for maximizing exposure and engagement on the major social media platforms.  He covers TikTok, Twitter, Facebook, Instagram, Youtube and more, and provides actionable tips for business owners looking to grow their online presence. 

By understanding the importance of consistency and frequency in posting, listeners will learn how to maximize their results and reach more people with their content. Get ready for straight-shooter advice and a dose of marketing strategy in this insightful episode.

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I. Introduction

  • Brief overview of the importance of building a brand online
  • Introduce the topic of monetizing your online brand

II. Defining your niche

  • Discuss the importance of finding your niche and understanding your target audience
  • Provide examples of successful niche brands and how they found their niche

III. Building a strong online presence

  • Discuss the importance of consistency and building a strong online presence through various platforms such as social media, website, and email marketing.
  • Share tips for creating valuable content and engaging with your audience

IV. Monetizing your brand

  • Discuss different monetization strategies such as affiliate marketing, sponsored content, and creating your own products or services.
  • Provide examples of successful monetization efforts from other online brands.

V. Overcoming obstacles

  • Discuss common obstacles that may arise when monetizing your brand and provide strategies for overcoming them.
  • Share tips for staying motivated and consistent during the monetization process.

VI. Conclusion

  • Recap the main points of the episode and provide actionable steps for listeners to start monetizing their own online brand
  • Encourage listeners to share their own experiences and success stories in the comments or on social media.

Don't Fear Grit is recorded at Long Island Video Podcast Recording Studio located in Smithtown, NY called Podcast Launch Pro's.

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"Follow Your Passion" is big right now.   Motivational speakers, self-help gurus, entrepreneurs, etc are all preaching the false idea that "Following Your Passion" is the most important path to success and happiness.

This is a flat out lie.  People are being preyed on by tapping into their emotions.

Passion does NOT absolutely equate to happiness.   In fact, various Harvard scientific studies prove they are wrong.

Rob Taormina reveals the truth behind the recent "passion" push and what the real solution should be.

There is a difference between Passion and Purpose.   

Which one is better?  Which one is healthier?  Which one leads to higher performance?

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Rob Taormina finds 8 magical leadership tips found in the Harry Potter Movies.

What can we learn from Harry Potter to become a better leader?

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150  years of historical examples where PROGRESS did in fact eliminate jobs, yet created brand new job opportunities.

Some people are afraid AI like ChatGPT will eliminate jobs.  They are fearful what they do will become obsolete and therefore they no longer will be able to have an income to support their lifestyle and family.

Is it true that ChatGPT will replace current jobs?  What type of jobs will ChatGPT make?

What are events in our history show us how ChatGPT will play out?

In this episode, Rob Taormina, details five historical events where progress was introduced, it eliminated jobs, but create even more job opportunities for more people in the future.

  1. The Industrial Revolution
  2. The advent of the automobile
  3. The rise of the internet
  4. The increasing popularity of home entertainment
  5. The switch from analog to digital

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Have you ever heard the phrase "command the room"?

Some people seem like they have this natural ability to get others to listen to them.   When they walk into a room, everyone is drawn to them.

What are they doing that gives them this super power?

In todays episode, Rob Taormina, draws from his two decades of leadership experience to outline four psychological tricks/habits to help you earn the respect of others almost immediately.

There are definitely psychological tricks that can give you an advantage in these moments.

Which one was your favorite?

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Have you ever failed to finish a new years resolution?  Fell short of reaching your goal?

Maybe the problem is how the goal was set.

Rob Taormina covers five goal setting strategies for 2023 that will help you actually finish strong and accomplish your goals

Have you ever asked yourself...

  1. What is the best way to set a business goal in 2023?
  2. Goal setting samples for 2023?
  3. Should an entrepreneur set goals in the beginning of the year?
  4. Do successful entrepreneurs write down new years resolutions?
  5. What should my goals be in 2023?

You're not alone.   In this episode, Rob Taormina, clearly outlines five strategies to help you create better goals for you and your business in 2023.

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For the first time in the history of DFG Rob Taormina interviews his triplets.

For a New Years Eve special edition, Rob Taormina asks his 12-year-old triplets...

  1. What business would you start in 2023?
  2. How would you launch that business in 2023?

You'll be surprised at their answers.  In fact, polling kids is actually a great source of info.  There's a ton of golden nuggets in this episode.

note:  sorry for the distant audio on Rob Taormina's voice.  Only used one mic for this episode and it was directed at the triplets.

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Have you given up on email marketing?  Think its dead?   Open rates tumbling?

Well, you are not alone.  A ton of people are struggling with it.  But why?

Mainly, they haven't changed their approach since they started.

In this episode, Rob Taormina, uncovers three fresh hacks that will inject new life into your email marketing and increase your open rates.

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What should you focus on creating/building in 2023?

Rob Taormina, details the ONE form of marketing everyone should start or build out in 2023.

When to start a podcast?
How to start a podcast in 2023?
What is the easiest way to start a podcast in 2023?
How to become a social media influencer?
How to sell more in 2023?
How to build a business in 2023?
What is a video podcast?

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December is the easiest time of the year to go viral online.

Even if you have never created a viral video, not tech savvy, don't use social media that much or don't understand it....EVEN YOU can go viral in December.

Rob Taormina, social media marketing expert and award winning video ad producer, clearly outlines how ANYONE can go viral in December this year.

In this episode Rob Taormina answers...

  • Where do you search latest viral trends?
  • How to create a video that gets featured as a trending video on social media
  • What are the current top viral video trends on tiktok
  • How to identify a viral video before anyone else?
  • How to leverage viral videos for your business
  • What are some tiktok and instagram video ideas for my business this Christmas/Holiday December 2022.
  • What are the latest December 2022 video trends on tiktok

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Rob Taormina unveils the 6 marketing strategies and advertising campaigns all businesses can implement for the 2022 Holiday Season that will net more sales for their business.  

  • When should you start marketing for Christmas sales?
  • Update imagery to reflect holiday seasonal opportunities
  • Sell solution, not product.  What does that mean and why it can make you more money.
  • Should you create a gift guide on your website for Christmas sales?
  • What are the best after Christmas sales strategies?
  • Step-by-step remarketing plan every business should activate.
  • When is the busiest shopping time of the year.
  • When should a business launch a sale?
  • What are the most returned Christmas gifts?
  • How to turn a return into a sale?

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In 2023, artificial intelligence (A.I.) will be everywhere, in all aspects of life.  No-code AI, with its easy drag-and-drop interfaces, will give the ability for any business to take advantage of its power to develop even more intelligent products and services.

Rob Taormina covers where AI has been and where AI is going in 2023.

  • What is no-code AI?
  • What are the top technology predictions in 2023?
  • What are some examples of AI in 2022?
  • What are some examples of possible AI in 2023?
  • How can a local business use A.I. (AI) to manage and grow a business?
  • Is no-code A.I. hard to use?
  • How to use AI?
  • Is AI expensive?
  • Will AI replace humans?
  • Is the Terminator real?
  • Can the Terminator really happen?

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"the man who loves walking will walk further than the man who loves the destination"

This quote has been around for a few years but was recently given new life when fitness expert, Sal Di Stefano, used it as part of an interview on a podcast early this year.

Rob Taormina breaks down what this quote means, why it went viral around the internet and why it is so important for everyone to understand.

  • Who said "the man who loves walking will walk further than the man who loves the destination"?
  • Who is the guy in the tiktok video who said the man who loves walking will walk further than the man who loves the destination.
  • What can we learn from George Washington that can help us become successful?
  • How can I prepare for success?
  • How can I develop a better passion for the journey?
  • What is better...journey or destination?
  • Have you ever said to yourself "I hate my job" or "there is no way I can become successful" or "im not smart enough". That never stopped George Washington.
  • What are the Rules of Civility & Decent Behavior?
  • 110 Rules of Civility and Decent Behavior by George Washington

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Have you seen the new 2022 Facebook Groups update?

Rob Taormina, facebook marketing expert, explains the new update and gives reason why to avoid it like the plague.

What are the new 2022 Facebook group updates?
How to active the new 2022 facebook group updates?
How to make a user a moderator in a facebook group?
Are the new facebook group updates good or bad?
What are the advantages and disadvantages of the new 2022 Facebook Group updates?

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If you don't have at least a fundamental understanding of market sophistication than you are operating on luck. There is no consistency when relying on luck.

If you work in an marketing in any capacity or own or manage a business...you MUST learn about market sophistication.

In this episode Rob Taormina explains the five levels of market sophistication in a way that everyone can understand and how you can apply it to your current projects, business and advertising campaigns.

  • What are the 5 levels of market sophistication?
  • How can I apply market sophistication to my business?
  • How to gain an edge over my competitors?
  • What is a new mechanism in stage 3 of Market Sophistication?
  • Who is Eugene Schwartz?
  • Where can I buy Breakthrough Advertising by Eugene Schwartz?
  • Who is the best marketer or advertiser of all time?
  • How to become THE recognized brand in your industry?
  • How to out-sell or out-perform your competition?
  • Why is market sophistication important?

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There's definitely a best of the scariest.

Since its Halloween Rob Taormina will be covering the best marketing campaigns for Horror Films of all time.

What are the scariest films ever made?
What are the best marketing campaigns for horror films?
How to market a horror film?
Smile Campaign at baseball games.

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Rob Taormina breaks down trending variations between platforms.

Why is James Gunn trending?  Why is James Gunn news important for D.C. Comics?

Why is the word "earthquake" trending on Twitter?

Why is Taylor Swift trending on YouTube?  How to leverage this trends to get traffic to your business?

What is the latest Mr. Beast video?  Why should you study Mr. Beast videos on youtube?  How to go viral on YouTube like Mr. Beast?

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The marketing news that has taken over all headlines today.  What does it mean for the platforms, how will this impact your business and how you can leverage this info to scale your business.

We cover...

  • The Facebook Plunge.  Facebook falls 24% in the stock market.  What this means for Meta and what this means for your.
  • What can we learn from the marketing success of McDonald's?
  • How many internet users are there in the world?  What percentage of internet users are using a Meta (Facebook) product?
  • What are the voice technology trends all marketers and advertisers should know about
  • Key video marketing stats of 2022 that will blow your mind.

Rob Taormina discusses how Talk IQ Media is leveraging this information to reach more people for their clients on social media.

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Top five social media marketing hacks and tips from 2022.  These tips were curated from our team of marketing experts at Talk IQ Media, a leading social media marketing agency based in New York.

BONUS: Rob Taormina reveals a bonus hack he uses on marketing efforts for his clients that gets positive results 100% of the time.  

  • What are the comfort zone killers for people trying to create content online?
  • Is it better to be perfect or authentic when producing content?
  • Does location matter when developing content for social media?
  • Is it better to use a teleprompter, script, outline, etc?
  • Should you hire a professional agency or production company to record and manage your content?

BONUS HACK...revealed at the end of the episode.

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What are the top trending topics on social media October 2022?

Why are these topics trending?

How to take advantage of trending topics to get more traffic for your business?

What is attention marketing?

Other discussions in today's episode...

  • Kanye West buying Parler

  • Harrison Ford joining the Marvel universe

  • NFL vs. House of The Dragon

  • Robbie Anderson getting traded.

What does Kanye West and Harrison Ford have in common?

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My triplets recently turned 12.  Therefore, I thought it would be a cool idea to put together a Top Ten list of experiences all kids should be exposed to before they turn twelve.

I pulled from my personal experiences as a dad, but I also consulted a few experts in this area.  Child psychologists, pediatricians, teachers, other parents, etc.

Where this is an AMAZING list of experiences all parents should commit to given their kids before they turn 12...it's definitely not the only things.  

What are some other experiences you think should make the list?  What are your recommendations for Top Experiences For Kids Under The Age Of 12?

In this episode we also cover WHY certain experiences are important for child development and how it can help them as they grow up.  What can parents do to help their kids become successful when they are older?

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There seems to be a ton of BREAKING NEWS with Disney the last few years.  Some great...some not so great.   In this episode Rob Taormina interviews Craig The Floridian Disney Fanatic to discuss what on earth is going on with Disney. 

Why has Disney changed?   Did Disney improve Star Wars and Marvel after the acquisition or have the brands suffered.  How important are Disney theme parks to determine the success of Disney...from the perspective of fans and families.   What happened to Mickey Mouse?  Other topics in the episode cover Deadpool 3, Universal Studios vs. Disney World, what are the best streaming services, who is the new video streaming content king?

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Kelsie Cohen is an extraordinary new entrepreneur who opened up her first business just a few days before the Pandemic Shutdown.  She has overcome incredible struggles and obstacles to become a beacon of hope and strength for all of her clients at Kelsies Barre in Nesconset New York.Kelsie's honesty and transparency in this episode was overwhelming.  Everyone will listen to this episode and leave inspired.  Learn about exercise addiction, eating disorders, how to help family/friends who may be suffering, how to overcome, the proper way to be healthy, etc.  Kelsie Cohen is a brilliant entrepreneur with a beautiful story.Learn more about Kelsie and her Nesconset, Long Island studio by visiting https://www.kelsiesbarre.com/.

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The 2020 season for Don't Fear Grit was incredible. Our show has risen to be one of the top podcasts in the world and was even nominated as the #1 Podcast on Long Island. Don't Fear Grit was listened to in 28 countries, featured 29 guest interviews and 43 total episodes.

First, thank you to our loyal listeners. We truly have the best community. I love every single person that gave me even just a moment to listen to our show. We care deeply for humans, their journey and inspiring them to do great things.

Here's the famous Top 10 Episodes of 2020...

10 - Episode 1: Welcome To Don't Fear Grit - Who is Rob Taormina and why read the book "The World Is Flat"
9- Episode 18: One of the Smartest Car Dealership Managers In The Country, Jason Godsmark, Opens Up About His Secrets And The Future Of The Automotive Industry.
8- Episode 11: What Is Perception Marketing and Why All Entrepreneurs Need To Be Less Sensitive And More Realistic.
7- Episode 14: Buying & Running A Food Franchise On Long Island w/ Pita Pit Owner Krista Marie
6- Episode 17: Most Expensive Homes In The World Sold By Long Island Agents w/ Stephanie Lupo-Musmacker

TOP 5...
5- Episode 23: Noha Elfar, Occupational Therapist Female Entrepreneur, Shares Secrets To A Successful Business On Long Island
4- Episode 7: The Secret To Multitasking & Building A Successful Insurance Agency w/ special guest Jennifer O'Brien
3- Episode 24: Medical Spa & Salon Owner Reveals The Secret Med Spa Services Celebrities Are Using And Truth About Launching A Long Island Business
2- Episode 8: How A Professional Dancer Launched A Dance Studio On Long Island w/ special guest Michele Marciante
1- Episode 12: Accountant Shares Tips On Paying Less Taxes And Saving Money In 2020 w/ Marisa Thompson


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This is part 3 of the series called "Secrets To Building A Service Based Business".

1) The formula of how to bring a customer throughout the sales funnel.  Value yields trust yields transaction.

2) How to get a customer to a place where it's hard to say no.

Are you struggling to convert customers?  Listen to this episode.   It will help you.


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In Part 2 we sat down with Doug Fitzsimons (owner of All About Grout), where we unpack his entrepreneurial journal. He generously reveals details secrets that helped him scale his business using social media. This tips are real game changers.

-The importance of a side hustle when you are first starting out
-The hiring process
-building a business foundation
-Setting up infrastructure and having great customer service
-most successful advertising for his business
-how to manage marketing on social media
-how to become the leading recommendation

All About Grout - leading Long Island grout company - http://www.allaboutgroutli.com/
Follow All About Grout on facebook - https://www.facebook.com/longislandgrout


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The formula for success is pretty simple.  Rob Taormina outlines ... Value yields trust yields transaction.
Many business owners either complicate the process or don't respect the process.  However, when you stick to the formula you experience success over and over and over again.

This is a 3-part Series where we first reveal the actual formula, in part 2 we sit down with a business owner who has applied this technique and is getting HUGE results, in part 3 we wrap it up with ways you can apply this technique to your venture.

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In part three of this 3-part series Rob Taormina outlines the top 7 ways to create clear wins in a strategic partnership.


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In Part 2 of STRATEGIC PARTNERSHIPS we sat down with Stephanie Lupo & Mike Vassallo.   They open up about their amazing strategic partnership and how it helped their businesses grow.

Want to learn the secret to forming and managing a strategic partnership?  Check out this episode.

-How and when did Stephanie Lupo & Mike Vassallo meet?
-Can you benefit from a strategic partnership even through a pandemic?
-How can people in the real estate industry partner?
-How can investors enter the market and take advantage of the real estate market?
-Is it better to be a renter or owner?
-Mortgage secrets
-How do you define the word grit?


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In this 3-Part Series we will discuss the IMPORTANCE of Strategic Partnerships. 

In part 2, we sat down with different businesses that strategically partnered with each other to scale their respective businesses.  In part 3, we then give you actionable tips on how to form a beneficial strategic partnership.


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Veronica Mannarino is a 17 year veteran atDouglas Elliman in Smithtown, NY.  She answers some of the most popular questions homeowners are asking.   She also addresses important techniques all real estate agents need to learn in order to be successful.Do you want to learn how to become a successful real estate agent?    Do you want to learn the best areas to buy a home on Long Island?   Check out this episode.-What is the secret to working with one real estate office for so long?-What is special about Smithtown, NY on Long Island?
-Available real estate on the north shore of Long Island?
-Will the local restaurant community factor in the value of homes in a town?
-How does someone get involved with real estate on Long Island?
-Do you need to be certified to become a real estate agent?
-How has technology helped being a real estate agent in 2020?
-Can you sell a house virtually?
-How do you sell a house virtually?
-Whats your favorite book?

Learn more about the real estate office Veronica Mannarino works at - https://www.facebook.com/DouglasEllimanSmithtown

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For part 2 of this series we sat down with FLIGHT TEAM Comic Book creator, Nick Garcia, to talk about the launch of his new company and comic book.

It might seem impossible to launch a new business during periods of global economic hardships but history says otherwise.  In fact, it might be an even better time to launch.

Why create a new comic book?

What is the process for creating a comic book?  From idea to publication?

What is the name and premise of your comic book?

What have you done during your launch to help you build a successful business?

What are some tasks business owners can do doing a lockdown (pandemic shutdown)?

Learn more about Nick Garcia and his company called V1 Studios - http://www.v1games.shop/

Buy FLIGHT TEAM comic book by Nick Garcia - http://www.v1games.shop/shop


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This is part 3 of LAUNCHING a business during a recession.   In the first two episodes we talked about the history (outlined the many businesses who launched during a recession) and an interview with a business owner who actually launched during a pandemic.

In this episode we provide actionable steps for how you can launch during any recession or pandemic.


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What are some of the most successful businesses launched during recessions over the last 100 years?

We also outline why launching a new project could actually be the best time to launch.

This episode is part of a three part series where we first share why history shows us that you can launch a business during a recession, then in part 2 we will interview a person who actually launched a business during the pandemic, in part 3 we will wrap it up to show you exactly how to launch during a recession.


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Have you noticed your engagement on Facebook is down?

Facebook's algorithm, like all algorithms, are constantly changing. Keeping up seems to be like a full time job.

No need to panic or abandon ship. You simply need to apply a few strategies to position your posts for higher engagement.

In this podcast episode I outline the top 10 ways to increase engagement on Facebook.

Keep in mind, many of these strategies can be applied to other social media channels (like Instagram, YouTube, Twitter, etc). However, for the purpose of our discussion this list was put together with Facebook in mind.


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This is part 1 of 3 of a new podcast series called "Entrepreneurs and Collectors".  Be sure to check out parts 2 and 3 to complete the series.

Should entrepreneurs get their feet wet in the collectors market?  A RESOUNDING YES!

We'll cover some of the huge lessons entrepreneurs can benefit from by getting involved with the collectors market.

In the episode, we also dive DEEP into the history of a flash in the pan product craze of the 90's called....POGS!  There are huge lessons we can learn from the story of the POG.

Also, Rob Taormina pulls an old football playing card wax pack from his private collection to open on the show.  This is a wax pack he has been saving since 1988.


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This is part 3 or 3 of the Entrepreneur and Collectors series.

In this episode Rob Taormina opens up a wax pack of football cards he has been saving for 32 years.

We also sum up our interview with Craig Shukri where we talked about what is popular in the collectors market and how it can benefit entrepreneurs.

There is value in getting involved and understand the collectors market.  There is the financial gain, hedge against the dollar, lessons that you can teach kids about economics, discipline and business, elevate the status of a business, improve customer service, communication skills, research and development, etc.

Find out what is inside the Topps football card wax pack from 1988.


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Welcome to PART 2 of 3 of Entrepreneurs and Collectors.

We're going to talk about everything collecting, how entrepreneurs fit in the collecting world, is the collecting world active and is it worth it for entrepreneurs to get involved in the collectors market?

Talk About POGS.

Introduce Guest:  Craig Shukri

Talk about whats the hot item in the collectors market today.

What determines value of collectors items?

What type of ROI are collectors seeing right now by investing in things like Pokemon cards, sneakers, baseball cards, etc?

Are entrepreneurs in sales?

Can getting involved in the collectors market help you become a more successful entrepreneur?  If so, why?

Should passion be a factor in being a collector?


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Cleveland Woods III and Dov Frier founded All-In-One-Athletics on Long Island, NY as the only camp to merge intense Basketball instruction and academics into an educationally athletic hybrid basketball camp.

This Long Island, NY based program works with 60-120 kids every week helping transform their lives by valuing education and athletics.

What can a student athlete expect with the All In One Athletics program?

Who inspires you?

Have parents been open to a commitment to academics and athletics?

Where do most of the student athletes come from to participate in your basketball program on long island?

Why would students and parents seek out the All In One Athletic program with Cleveland Woods and Dov Frier?

A unified community benefits everyone.

Teenagers can be hard to work with.  What is your secret to gaining their respect?

If you would like to learn more about All In One Athletics and how to signup your child for the BEST long island youth program and long island basketball camp and long island student athlete mentorship program....visit https://allinoneathletics.com/

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L&A Babysitting, founded by Alyssa Marie Molina and Liz Toro, is a Long Island based babysitting company that has taken Nassau County by storm.  They quickly grew their empire to over 400 families.

They credit their success to the simple, grass roots, basics of running a business...   Provide great service, do a great job and be accessible.   And they nail it!

How has being a leader in your community helped grow your business?

How much do you charge?

Do you offer last minute babysitting?

Are your babysitters CPR certified?

What's next for L&A Babysitting on Long Island, NY?

Follow L&A Babysitting on facebook: https://www.facebook.com/lizandalyssababysitting/

Call to book a babysitting on Long Island in Nassau County: 516-401-1709

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Nailing Your Expectations owner, Shannon, reveals the latest home renovation trends of 2020, challenges of running a contracting business on Long Island and some great tips for business management.

Follow Shannon's long island contractor business on facebook


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Jennifer Muilenburg, owner of Just Enjoy Life Acupuncture and Wellness Center, shares her inspiration as a nurse that led to opening up her own business.  Her near death experience with a rare disease (only 3 people in the world have the disease) and struggle with treatments lead to trying acupuncture...and it worked...transforming her life.

Does acupuncture hurt?

Why did you open up a wellness center that offers acupuncture?

Were you nervous transitioning from being a nurse to entrepreneur?

What are you thoughts on the phrase "I don't have time"?

Fear doesn't govern decision to open a new business.

What are some of the top ways you are finding new patients.

What advice would you give fellow entrepreneurs?


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Long Island Salon and Medical Spa - We sat down with the SanIa SuFian, owner of a LI salon and medical spa called Stylush Beauty Salon, to discuss everything from the mindset of launching a new med spa business to the importance of customer service. Want to know the secret med spa services all celebrities use?

3:15 - Ultimately you have to pull the trigger.

5:33 - What were some of the challenges of when you first opened your business?

7:15 - Do reviews matter?

9:00 - What type of services are available at your salon/medical spa?

11:38 - What are the benefits of a chemical peel?

13:00 - What type of med spa treatments do celebrities get?

21:25 - Secret formula to transaction.

21:58 - What is the latest and greatest in the med spa world? Whats the new thing?

Learn more about Stylush Beauty Studio - https://www.stylushstudio.com/
Stylush Beauty Salon is located on Long Island (East Meadow, NY).

Follow Sanla SuFian and Stylush Beauty Studio on Facebook - https://www.facebook.com/Stylush-Beauty-Studio-2078947172375627/


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Noha Elfar, founder of Hand in Hand Occupational Therapy of LI, opens up about her experiences opening a business on Long Island. She shares the gritty details of everything from picking a location to marketing to being passionate about helping her patients.What makes Hand In Hand Occupational Therapy of LI unique?

What has been your biggest challenge opening up a new Occupational Therapy business?

What does an occupational therapist do?

Was there a pivotal moment after opening your business that made you realize you made the right decision?

Was there a moment when you wanted to give up and go back to a traditional 9 to 5?

What is next for your business? Do you plan on scaling your business?

What is your intake process for new patients?

What advice would you give to an entrepreneur considering opening up a business?

What is your favorite book?

Follower Hand in Hand Occupational Therapy of LI on Facebook - https://www.facebook.com/handinhandotli

Learn more about Hand In Hand Occupational Therapy of Long Island - https://www.handinhandotli.com/


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Helaine Oliner-Katz, CEO of Subsensuals.com, opens up about her entrepreneurial journey of launching a new business, getting patents on new products, bringing her product to market and becoming the leader in her space.

This award winning female entrepreneur shares everything from her experience with designing a trade show booth to getting patents for her products.

Did you ever want to quit?

How much did it cost to get a patent?

How long did it take to get a patent?

How to sell products in a competitive industry?

What were some of your greatest challenges launching a business?

What's your motivation?

Why did you launch your business?

What is next for Subsensuals.com?

Learn more about Subsensuals -  www.Subsensuals.com


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Long Island Health & Fitness gym owner, Anthony Amen, opens up about his near death experience and what makes his gym (Redefine Fitness) different from every other fitness center. Want to know what true grit looks like? Take a listen to Anthony's story.

You can checkout Anthony Amen's Podcast called HEALTH & FITNESS REDEFINED - https://anthonyamen.com/podcast

  • Anthony Amen opens up about his traumatic brain injury while he was in college.
  • Importance of overcoming obstacles.
  • Whats the favorite part of your story?
  • Was there a moment when you figured out your career?
  • Has it all been worth it? All the struggles?
  • What is the best advice you could give someone struggling with a serious injury?
  • What is the importance about what you eat?
  • Is the Keto diet healthy? Or will the Keto diet kill you?
  • What is the importance of movement?
  • What has been the hardest part about being an entrepreneur gym owner?
  • What is your favorite book?
  • What does grit mean to you?
  • What can someone expect who might be interested in joining your gym Redined Fitness.
  • Do you plan on opening up more health and fitness centers?

Redefine Fitness Website - https://redefine-fitness.com/
Follow Anthony Amen on Facebook - https://www.facebook.com/redefinefitnessmtsinai/
Subscribe To Anthony Amen's podcast called Health & Fitness Redefined - https://anthonyamen.com/podcast


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Long Island Photographer shares her secrets to success, experience being the top long island boudoir photographer, importance of picking a niche, her experience with the local Smithtown Chamber of Commerce, her career shift from a veteran NYC Teacher to a professional photographer and her pursuit of a passion.

Elise Margolin answers the following questions...

What has been your biggest challenge going from a NYC teacher to a professional photographer?

What is the importance of delegating and/or outsourcing?

What have you done as a photographer to differentiate you from everyone else?

How do you artistically capture detail during an event?

What is one weird/funny moment you have seen as a photographer?

How does being involved with the Smithtown Chamber of Commerce help local businesses?

What is the key to running a photography business?

Elise Margolin Photography

Follow Elise on Facebook - https://www.facebook.com/EMargolinPhotography


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The best way to view magic is LIVE but it is a real treat to have world renowned magician, TJ Tana, in our Long Island podcast studio for a special sneak peak interview to reveal all of his secrets. OK...maybe not all...but we are going to reveal the life of a magician.

Learn who T.J. Tana is, what makes him the best magician and illusionist on Long Island and why everyone wants to hire him for their events.

We discuss the world of a professional magician/illusionist, what inspired him to pursue this career, what are some of his secrets to being a successful magician, what he loves most, what are his favorite illusions and much more.

Do you test your tricks in the public?
Where have you performed?
Is a magician a valuable marketing asset to a business?
How can a restaurant get more people to come for dinner?
What is the classic magicians trick?
What is your favorite moment as a magician?

TJ Tana actually does a few LIVE magic and illusion tricks during the podcast. He BLEW us away. TJ Tana freaked Don't Fear Grit podcast host, Rob Taormina, so much that he was at a loss for words.

As the best magician on Long Island, how long does it take to refine a trick?

As the best illusionist on Long Island, what is the best event you have done in New York?

How can a business leverage a magician to build an audience?

Follow TJ Tana on facebook - https://www.facebook.com/tjtanamagic


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The GSM of a local Honda dealerships (North Shore Honda), Jason Godsmark, reveals his personal story of how a long island musician worked his butt off to become the GSM of a car dealership.

He stresses the importance of hard work, commitment to your team, integrity, taking pride in your work, respecting the process but not being content and caring about your customers.

Jason Godsmark outlines some of his secrets to a successful car dealership. Including training staff, how to work with a customer, referrals, sharing his private daily goals and more. He also unpacks why he thinks customers prefer to work with him vs. going to a dealership that might be closer to where they live.

Want to get behind the scenes access to a successful car dealership? Listen to this exclusive interview with Jason Godsmark.

Follow Jason Godsmark on LinkedIn: https://www.linkedin.com/in/jason-godsmark-a19536155/


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The Gold Coast of Long Island is one of the most famous, affluent communities in the entire world. One of the leading realty companies handling real estate in this community is the Lupo Team at Keller Williams Realty Gold Coast. In this interview with
Stephanie Lupo-Musmacker we discuss...

What are some of the most extravagant homes on Long Island?
What type of people own homes on the North Shore of Long Island?
What are some of the up and coming neighborhoods on Long Island?

What are the top real estate brokers to work for on Long Island?
Hiring strategies for real estate brokers.
Real estate agent training tips.

What is the history of the Lupo Team at Keller Williams Realty Gold Coast?

Check out Keller Williams Realty Gold Coast: https://www.facebook.com/kwgoldcoast/
website: https://www.queensnassauhomes.com/
Follow Stephanie Lupo-Musmacker: https://www.facebook.com/profile.php?id=100007966697672


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In the previous episode with author Diane Curley, we mentioned the importance of action. (listen to previous episode here: https://apple.co/2Q7qxfL

In this episode we dive deeper into the idea of ACTION by giving the history of the phrase "action speaks louder than words", discuss various reasons that support the importance of action, outline effective active plans for strategic planning, and practical ways we could all benefit from putting action behind our words.

Want to learn the secret of how successful leaders and entrepreneurs become more successful, faster than most people?

Who was the first person to say "Actions speak louder than words"?


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Everyone has something of value to offer. Inspiring others to be brave should be an element of all of our missions. Someone who is doing a fantastic job at helping people inspire others is Diane Curley.

Diane is a Nurse by trade who travels the world providing much needed medical care to desolate communities. She carries with her a special mission to empower woman to be the positive role models they are.

She has interviewed 60 woman (her goal is to interview 356 woman) and features their stories on her various social media platforms. Additionally, she published a journal featuring some of these stories for others who are looking for inspiration and encouragement.

Diane Curley's mission is to give woman a platform to share their story as a means of inspiring and encouraging other woman to be the role model they are. Empower Woman, Empower Woman,

Buy The Celebrating Women Journal on amazing- https://amzn.to/2PN2oL7

Read the blog: http://www.celebratingwomenusa.com/

Follow her on facebook: https://www.facebook.com/celebratingwomenusa/


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In this episode with sit down with Krista Marie, a new entrepreneur who opened up the first Pita Pit franchise on Long Island (Hauppauge, NY).

Have you ever considered opening up a franchise? Want to know what it is like to open a franchise? Curious how someone opens up a franchise? What are the best franchises to launch on Long Island? What are some healthy restaurant options in Hauppauge, NY?

Krista and her family have an incredible story and journey that led them to opening the first Pita Pit on Long Island. She opens up about why she chose Pita Pita, some of the challenges of opening a franchise, how to hire staff, marketing a franchise, how to pick a good location and some of her favorite items on the menu.

Follow Pita Pit on facebook: https://www.facebook.com/PitaPitHauppauge

Check out the amazing menu at Pita Pit: https://bit.ly/2VrwyY8

Go check out Pita Pit in Hauppauge and tell them Rob Taormina from Don't Fear Grit sent you.


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One thing every successful business has in common is outsourcing.

This this episode we follow-up our discussion with the owner of Flexibook Bookkeeper Services to talk about outsourcing.  Listen to our previous episode.

Knowing when to outsource is a key strategy every entrepreneur should learn. 

What roles in my business should I outsource?
When should I outsource?
When should I hire employees?
Should I outsource bookkeeping?
Should I hire a marketing agency?


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Seasoned accountant and owner of Flexibooks Business Services, Marisa Thompson, joins us in our studio to share some of the top tips for saving money, maximizing your tax write-offs and outlining an effective bookkeeping strategy for your business.

3:12 - What is the difference between bookkeeping and accounting?
7:00 - Will working with a bookkeeper help to pay less taxes?
12:23 - A bookkeeper is an investment not an expense.
31:10 - How do you define Grit?

Learn more about Flexibooks Business Services: https://flexibooksservice.com/

FOLLOW Flexibooks Business Services: https://www.facebook.com/FlexibooksBusinessServices


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Perception in marketing is the process when a consumer identifies, organizes, and interprets information to create meaning. Perception is a psychological variable involved in the purchase decision process that is known to influence consumer behavior.

Every BREATHING human processes thousands of sensory details every single day. As a result, this subconscious process generates thousands of subjective perceptions every day.

As a business owner, marketer, brand, professional or service provider, being aware and having the ability to formulate a strategy based on the information WILL result a better customer experience, increased engagement of your content and higher conversion rates with your ideal customer.

If you would like to explore perception marketing in more detail message me here: https://www.facebook.com/robtaormina/

Listen to the referenced episode with Theresa Cartisanowhere she discusses the role of fashion as a perception in your business:


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Fashion expert and experienced custom tailor designer, Theresa Cartisano, joined us in the studio to talk about the latest trends for fashion as it relates to the entrepreneurial trends in 2020. What are Entrepreneurs wearing in 2020? What should you wear to a job interview? Best way to make a great first impression? Custom clothing tips? What role does perception play in business? (check out our episode on Perception Marketing)

Theresa is one of the owners of the famous Christopher Allen Custom Clothiers, based on Long Island, NY.

She is responsible for dressing some of the most successful business professionals, athletes and celebrities in the area. In todays episode, she unveils some tips for entrepreneurs and reveals the latest fashion trends for 2020.

Christopher Allen Custom Clothiers - http://christopherallenclothiers.com/
Follow Theresa Cartisano on Facebook - https://www.facebook.com/ChristopherAllenCustomClothiers


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In this episode we sat down with Alexander Creamer, a licensed real estate agent with Douglas Elliman in Smithtown, NY.

2:40 - How many houses are on the market and have recently sold in Smithtown?

4:56 - Who are you in competition with when you are trying to sell your home?

6:26 - What's a strong negotiating tip for real estate buyers?

10:05 - What is the value of time for someone looking to sell their house?

15:42 - What constructions are being done on long island to for the elderly community?

16:34 - What are the risks for trying to rent a home vs. trying to sell a home?

17:05 - What is the hottest real estate investment opportunities on Long Island?

23:33 - "Recession doesn't equal a housing crisis"

26:14 - What book do you recommend?

28:00 - How many real estate agents are there in the country?

Follow Alexander Creamer on Facebook - https://www.facebook.com/alexandercreamerelliman/
Follow Alexander Creamer on Instagram - https://www.instagram.com/alexandercreamer_elliman/


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In this episode we got to interview Michele Marciante, a professional dancer (New York Cosmos cheerleader) who talks about the journey of opening a successful dance studio in New York.

Michelle opens up about what led her to opening up a Dance Studio on Long Island and shares some of the challenges of being an entrepreneur in a competitive market.

1:08 - Who is Michele Marciante and what is Dance On?

2:10 - What type of classes do you offer at Dance On?

4:40 - Why did you open up a dance studio on Long Island?

14:51 - Fear is a big reason why most people don't pursue entrepreneurship

17:03 - When did you start using facebook ads to grow your dance studio?

47:44 - Why do people love going to her dance studio?

51:55 - What is the last book you read?

Learn more about her dance school called DANCE ON - www.danceonli.com
Follow her on instagram - https://www.instagram.com/danceonli/


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In this episode we sat down with Jennifer O'Brien, a successful insurance agency owner from Smithtown, NY who is the queen of multitasking.

4:55 - How many families does her agency insure?

6:30 - Building her agency through relationships

11:10 - How does a sale work?  Secret formula to making the sale

18:00 - Why the right insurance is best for your family

18:35 - Increase your SUM on your insurance policy.

32:00 - Hear why she is passionate about being an insurance agency owner.

39:00 - What was the one moment that confirms you made the right decision to open an insurance agency?

42:02 - What do your customers say about your brand?

42:32 - Would anyone say they love your brand?

You can follow Jennifer O'Brien on facebook: https://www.facebook.com/InsureWithJenn
You can learn more about her insurance agency: https://www.insurewithjenn.com


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Today we sit down with successful physical therapist entrepreneur, Tom Lucca, who built an incredible business in a crowded industry. 

Building a business is about solving a problem.   Tom, who also has a background in acting on TV, takes in-home physical therapy to a whole new level by solving a problem in the physical therapy industry by making it more convenient, effective and affordable for patients. 

He reveals a ton of incredible value for people in need of physical therapy and for those who own a physical therapy center.  He talks about some of his processes, techniques, and benefits.

13:26 - What were some of the challenges you faced when starting your physical therapy business?

16:16 - Does the type of treatment change based on the age of a patient?

17:26 - What value do you place on the commitment of working hard?

18:40 - What does the process look like for a new patient interested in using your in-home physical therapy service?

23:35 - Secret to starting a business...

You can learn more about Tom Lucca and his Physical Therapy business on Long Island, NY at https://www.reachforthestarspt.com/

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We got to sit down with full-time social media influencer, Heather Rose, back in November to discuss everything from how she became an influencer, what her niche is and she even unpacks some of her secret hacks to find amazing savings on everything, never paying full price.
[She posts her findings on her social media....GO FOLLOWER HER. www.instagram.com/heather_rose_blog/

3:13 - Where has she figured out how to price hack things you need to buy?

4:21 - Everyone would love to be able to take advantage of saving money but curating the internet for the best price is hard. Whats the answer?

4:56 - Free Shipping hack

5:06 - Heather opens up about her passion for what she does. "I love what I do"

5:29 - reveals a content/post strategy. When is the best time to post?

7:00 - Heather gets passionate about what type of products she represents and how to differentiate herself from other influencers.

11:30 - Heathers answers the question "What would you say to those who want to become a social media influencer?"

12:56 - When did you decide to transition from "just trying it" to becoming a full-time influencer?

15:15 - AN INCREDIBLE piece of advice about not giving up.

You can find Heather Rose at www.HeatherRoseBlog.com or on Instagram www.instagram.com/heather_rose_blog/

Want to learn how to launch your own podcast? Download our free Podcast Gear Guide: https://bit.ly/2rQgov5

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What is grit?  How do you recognize the moment that could define whether or not your are successful?

Often times, people fear the work and drag through the process. They want to reward without the hard work.  However, you need to map the ambition that comes out of your mouth.

Figure out the path that is needed to accomplish what you want. 


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What are facebook lead gen ads?  Should you run facebook lead generation ads?  How to automate lead generation ad campaigns?

Facebook lead ads makes the lead generation process easy. People can simply tap your ad and a form pops up—it’s already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your business.

We recommend pushing your ads to an automated system that starts the communication with your customer and automatically segments the lead into your email list.
Email Automation: ActiveCampaign https://mbsy.co/activecampaign/32371766
Sales Funnel Builder: ClickFunnels https://bit.ly/2sJtVEx

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Here are the Top 10 Reasons To Start A Podcast In 2020.

Digital marketing expert, Rob Taormina, breaks down the top ten reasons to start a podcast in 2020 if you are a brand, business, social media influencer or thought-leader.

Learn more at www.LaunchMyPodcastShow.com

1) It's east and affordable
2) Produce long-format content
3) Support strategic partners
4) Build personal connection with audience
5) Repeat touch-point with audience
6) Convenient for consumers
7) You can monetize a podcast
8) Positions you as an authority
9) Voice is the medium
10) Its a ton of fun

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Rob Taormina is an entrepreneur veteran having built multiple 7-figure businesses.  His company, Talk IQ Media, is listed with the Inc. 5000 (#567), he is a member of the New York Forbes Business Council as an expert panelist in digital marketing and was named one of the top 40 business professionals under the age of 40 on Long Island, NY.

Don't fear grit will reveal every trade secret in building a business by featuring actual business owners who are working hard every day to build their own company.

Owning a business is much harder then people think.  Also, being passionate about what you do isn't enough.

We will feature actual hard-working business owners from around the world to learn their secrets to success.  How did they get started?  What were the hardest parts in the first year?  Did you ever want to quit?  How did you overcome your challenges.  How do you define grit?  What are they marketing strategies and advertising technologies being used by the top businesses?

We tackle the real day-to-day challenges that actual business owners face.....and we aren't afraid to talk about it.

Download the FREE Social Media Cheat Sheet. -> www.TalkIQMedia.com

Watch the video version of our show -> https://bit.ly/2DGnjci