Get Digital Marketing Results: Recent Episodes
Donna Botti
Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.
In this episode, we take a look at the rapid pace of change in AI video and what it means for small businesses. Technology may evolve, but your authentic voice and personal connection still matter. Staying informed now helps you make better decisions later — without trading your relationships for robotic shortcuts. Listen and find out more at DelosInc.com/episode399.
Search is changing fast with AI tools like Google’s AI Overviews and ChatGPT becoming more common. In this episode of Get Digital Marketing Results, Donna and Bob explain what these changes mean for local businesses — and how to stay visible in this new search landscape. Learn why clear, helpful content, updated local listings, and customer reviews matter more than ever. Don’t miss the practical tips to make sure both people and AI can find and trust your business. Listen and find out more at DelosInc.com/episode398.
Learn why the first three seconds of your video content are critical to capturing attention, and discover simple tactics to make people stop scrolling and engage with your posts. Listen and find out more at DelosInc.com/episode397.
Discover why "petfluencers" are more trusted than human influencers, and learn how featuring pets in your marketing can create stronger emotional connections with your audience. Listen and find out more at DelosInc.com/episode396.
If you’re trying to market to everyone, you’re reaching no one. Learn why narrowing your focus to your ideal audience leads to better leads, higher conversions, and real business growth. Listen and find out more at DelosInc.com/episode395.
Struggling to find the perfect time to post on social media? Learn why consistency matters more, how to use your analytics smartly, and what really grows your audience over time.Listen and find out more at DelosInc.com/episode394.
Learn how to use Instagram Trial Reels to safely test new video content, expand your reach, and grow your audience — without stressing over what your followers think. Listen and find out more at DelosInc.com/episode393.
Feeling overwhelmed by LinkedIn posting? Learn simple, actionable tips to create authentic posts, boost engagement, and build real connections — even when you're busy. Listen and find out more at DelosInc.com/episode392.
AI agents are reshaping how people shop, making purchasing decisions on their behalf. Learn how businesses can adapt to this AI-driven future by optimizing their brand perception and marketing strategies. Listen and find out more at DelosInc.com/episode391.
YouTube is now the biggest podcast platform, with over 1 billion monthly viewers. Learn why video is shaping the future of podcasting and how to adapt your strategy for more visibility and engagement. Listen and find out more at DelosInc.com/episode390.
Instagram DMs just got a big upgrade with scheduled messages, pinned chats, message translations, and more. Learn how these new features can help businesses stay organized and connect with customers more efficiently. Listen and find out more at DelosInc.com/episode389.
In this episode, we’re talking about how Apple Maps is changing—paid search ads could be coming to maps soon! This means businesses may soon be able to pay to appear at the top of Apple Maps searches. With so many iPhone users relying on Apple Maps, this could be a big opportunity for local businesses to get found. Listen and find out more at DelosInc.com/episode387.
Search intent is key to ranking in Google and attracting the right customers. Learn how to align your content with what people really want so you get more leads and sales. Listen and find out more at DelosInc.com/episode388.
Digital Marketing LIVE! is back! Join this 3-day virtual event to get a step-by-step marketing plan, learn how to use AI to create content faster, and turn your digital marketing into a system that brings real results - more clients and better leads. Have a listen and join us. More info can be found at digitalmarketing.live.
Want more views on your YouTube videos in 2025? Learn how to optimize your content with better keywords, thumbnails, and engagement strategies to boost your organic reach. Listen and find out more at DelosInc.com/episode385.
Facebook Live videos will now be deleted after 30 days. Learn how to save, repurpose, and make the most of your past live content before it’s gone for good. Listen and find out more at DelosInc.com/episode384.
Meta’s algorithm for Instagram and Facebook has changed—over 50% of the content in your feed now comes from AI recommendations. To maximize visibility, businesses should focus on Reels, Stories, and engagement strategies. Learn how to make Meta’s algorithm work for you. Listen and find out more at DelosInc.com/episode383.
B2B buyers are often 80% through their decision-making process before they ever contact you. To stay top of mind, your content must align with their research, evaluation, and decision stages. Learn how to create a clear, consistent content strategy that builds trust and converts prospects into customers. Listen and find out more at DelosInc.com/episode382.
The average American spends nearly six hours a day on their phone. If your website, emails, and communication options aren’t optimized for mobile users, you’re missing valuable engagement. Learn three simple ways to make your business more mobile-friendly. Listen and find out more at DelosInc.com/episode381.
Instagram has updated its profile grid, moving away from square images. Learn the new optimal sizes (1080x1350 for posts, 9:16 for reels) and how to optimize your content across Instagram, LinkedIn, Facebook, and Pinterest. Update your templates today! Listen and find out more at DelosInc.com/episode380.
In today’s episode we’re talking about how to make it happen—specifically, how to batch, schedule, and reuse your content. If you’ve been following along, you know the importance of strategy. Now, let’s talk about how to put that strategy into action. Listen and find out more at DelosInc.com/episode379.
In today’s episode we’re talking about how to get organized by putting your marketing on a calendar. Having a clear schedule for your content is crucial to staying on track, so let’s break down how to make that happen. Listen and find out more at DelosInc.com/episode378.
In today’s episode we’re talking about where to put your content. We’ll break down the essential platforms you need to be on to get your message in front of the right people, and keep your marketing running smoothly. Listen and find out more at DelosInc.com/episode377.
In today’s episode we’re talking about and we’re kicking off a four-part series called Creating a Clear Marketing Plan That Works. In this series of podcasts, we’ll guide you step-by-step through building a marketing plan that brings in more business by focusing on the needs of your ideal client. Listen and find out more at DelosInc.com/episode376.
In today’s episode we’re talking about LinkedIn. If you think of it as just a place for resumes and job hunting, it’s time to rethink. New research shows that LinkedIn is quickly becoming the go-to platform for business owners and professionals looking to expand their online presence and grow their influence. And it’s not just for networking—it’s shaping up to be a powerful marketing tool. Listen and find out more at DelosInc.com/episode375.
In today’s episode we’re talking about content creation and how you can create content that resonates with your audience while keeping search engines happy. With the rise of AI tools like ChatGPT, it's easier than ever to produce content quickly, but that can lead to a lot of surface-level articles that prioritize speed and SEO over true value.Listen and find out more at DelosInc.com/episode374.
In today’s episode we’re talking about a fascinating new report on consumer habits, especially in the world of search engines, social media, and AI tools. Listen and find out more at DelosInc.com/episode373.
In today’s episode we’re talking about powerful SEO tips that can help both service area businesses and brick-and-mortar businesses increase their local visibility and drive more traffic. Whether you're a service area business or a brick-and-mortar store, local SEO is all about connecting with your community. Tailoring your website, content, and Google listing to your specific location ensures that when potential customers are searching, you’re the business they find. Listen and find out more at DelosInc.com/episode372.
In today’s episode we’re talking about something new in the world of AI-powered search. Specifically, ChatGPT’s new search capabilities—and how that affects your visibility online. Listen and find out more at DelosInc.com/episode371.
In today’s episode we’re talking about the first thing someone sees on your homepage—the headline. Is it obvious to your ideal customer that they’re in the right place? Your homepage headline should focus on them, not you, addressing their needs, concerns, or goals right from the start. Listen and find out more at DelosInc.com/episode370.
In today’s episode we’re talking about Facebook’s latest features designed to help you connect with your community in fresh and exciting ways. From new ways to discover local content to tools that enhance video experiences, plus some exciting updates to how you can build and grow communities, there’s a lot to cover. Whether you’re a business owner, a content creator, or just looking to better engage with your audience, these updates could have a big impact. Listen and find out more at DelosInc.com/episode369.
In today’s episode we’re talking about the secret to growing your email list by offering true value! We'll reveal what really gets people to subscribe—whether it's exclusive content, discounts, or educational insights. Tune in for tips on creating engaging, consistent emails that keep your audience connected and loyal. Listen and find out more at DelosInc.com/episode368.
In today’s episode, we’re talking about the latest updates to LinkedIn and why short-form video is taking off on the platform. We’ll discuss how LinkedIn is adapting to compete with other social media platforms, and what these changes mean for your content strategy. If you want to learn how to leverage LinkedIn’s new features to connect with your audience and grow your professional presence, this episode is for you! Listen and find out more at DelosInc.com/episode367.
It's that scary and spooky time of year and in this episode, we’re bringing back one of our old favorites: “Don’t Be Scared of Video Marketing.” Video has become crucial in marketing, yet many of you are still hesitant to embrace it. We'll discuss how video consumption is skyrocketing, especially among Millennials and Gen Z, and why it’s essential to meet your audience where they are. Listen and find out more at DelosInc.com/episode366.
In today’s episode, we’re talking about some exciting updates from YouTube that are set to transform the platform for content creators and viewers alike. With new features like the ability to organize videos into seasons, a “Hype” button for boosting video visibility, and innovative AI tools to help you brainstorm and engage with their audiences, YouTube is making it easier than ever to create and consume content. Find out how these changes can benefit your channel and enhance the viewing experience. Listen and find out more at DelosInc.com/episode365.
In today’s episode, we’re talking about some exciting updates from YouTube that are set to transform the platform for content creators and viewers alike. With new features like the ability to organize videos into seasons, a “Hype” button for boosting video visibility, and innovative AI tools to help you brainstorm and engage with their audiences, YouTube is making it easier than ever to create and consume content. Find out how these changes can benefit your channel and enhance the viewing experience. Listen and find out more at DelosInc.com/episode365.
In today’s episode, we’re talking about some exciting updates from YouTube that are set to transform the platform for content creators and viewers alike. With new features like the ability to organize videos into seasons, a “Hype” button for boosting video visibility, and innovative AI tools to help you brainstorm and engage with their audiences, YouTube is making it easier than ever to create and consume content. Find out how these changes can benefit your channel and enhance the viewing experience. Listen and find out more at DelosInc.com/episode365.
In today’s episode, we’re talking about some exciting updates from YouTube that are set to transform the platform for content creators and viewers alike. With new features like the ability to organize videos into seasons, a “Hype” button for boosting video visibility, and innovative AI tools to help you brainstorm and engage with their audiences, YouTube is making it easier than ever to create and consume content. Find out how these changes can benefit your channel and enhance the viewing experience. Listen and find out more at DelosInc.com/episode365.
In today’s episode, we’re talking about the benefits of using internal links on your website. Internal links do more than just connect one page to another—they can boost your SEO, help search engines understand your site structure, and keep your visitors engaged longer. But how exactly do they work, and why should you make them a priority? Listen and find out more at DelosInc.com/episode364.
In today’s episode we’re talking about changes from Apple in iOS 18 that could impact how your marketing emails land in your audience’s inbox. Listen and find out more at DelosInc.com/episode363.
In today’s episode we’re talking about some actionable tips and trends to help you get digital marketing results. And we’re focusing on a crucial topic for any business with an online presence—how to improve your website’s performance. Listen and find out more at DelosInc.com/episode362.
In today’s episode we’re talking about some exciting new features on Instagram that are sure to enhance your social media game. Listen and find out more at DelosInc.com/episode361.
In today’s episode we’re talking about Google’s new AI Overviews feature and how you can leverage automation and AI while still maintaining authentic connections with your clients and customers. Listen and find out more at DelosInc.com/episode360.
In today’s episode we’re talking about the Federal Trade Commission’s new rules on online reviews. If you rely on online reviews to promote your business, you’ll want to pay close attention to these changes. Listen and find out more at DelosInc.com/episode359.
In today’s episode we're diving into the shorter holiday shopping season and how to connect with Gen Z shoppers. Listen and find out more at DelosInc.com/episode358.
In today’s episode we’re talking about how you can improve your engagement on social media using power words and some quick ways to enhance your ads. Power words can transform your posts from mundane to compelling, driving more clicks, engagement, and conversions. Listen and find out more at DelosInc.com/episode357.
In today’s episode we're talking about tracking cookies, the new experience in Chrome, and why it matters to you. Listen and find out more at DelosInc.com/episode356.
In today’s episode we're talking about tracking cookies, the new experience in Chrome, and why it matters to you. Listen and find out more at DelosInc.com/episode356.
In today’s episode we’re talking about making the most of local Google traffic and the key fields to focus on in your Google Business Profile. Listen and find out more at DelosInc.com/episode355.
In today’s episode we’re talking about a new development from Instagram and Meta, the ability to create AI versions of yourself for social media interaction. Listen and find out more at DelosInc.com/episode354.
In today’s episode we’re talking about creating engaging social media posts. We'll talk strategies for LinkedIn, including understanding your audience's pain points, using captivating visuals, hashtags, and emojis, and leveraging analytics to enhance your content. Listen and find out more at DelosInc.com/episode353.
In today’s episode we’re talking about the social media platform Pinterest. We’ll talk about some exciting new features, how you can sell products, and how to use Pinterest to share your blog and website content effectively. Listen and find out more at DelosInc.com/episode352.
In today’s episode we’re talking about the importance of landing pages and what makes a good one that works to get conversions. Listen and find out more at DelosInc.com/episode351.
In today’s episode, we’re talking about the latest updates from Meta, focusing on Facebook’s shift to attract young adults, Instagram’s testing of unskippable ads, and the platform’s push for more algorithm-driven content. Listen and find out more at DelosInc.com/episode350.
In today’s episode we’re talking about how social media platforms have become essential tools for searching and shopping, far beyond their original social interaction purpose. Listen and find out more at DelosInc.com/episode349.
In today’s episode we’re talking about social selling and how it’s reshaping online shopping. Listen and find out more at DelosInc.com/episode348.
In today’s episode we’re talking about social selling and how it’s reshaping online shopping. Listen and find out more at DelosInc.com/episode348.
In today’s episode we’re talking about social selling and how it’s reshaping online shopping. Listen and find out more at DelosInc.com/episode348.
In today’s episode we’re talking about the latest updates to ChatGPT and how they can help your business. Listen and find out more at DelosInc.com/episode347.
In today’s episode we’re talking about the latest updates to ChatGPT and how they can help your business. Listen and find out more at DelosInc.com/episode347.
In today’s episode we’re talking about how to create content that gets noticed. In today's digital landscape, it's not just about having a presence online; it's about standing out and connecting with your community. Listen and find out more at DelosInc.com/episode346.
In today’s episode we’re talking about YouTube and its new shopping features. The trend is towards video search as a preferred method for finding information, but there is also a growing trend of shopping from video. Listen and find out more at DelosInc.com/episode345.
In today’s episode we’re talking about how you can elevate your marketing using images from the National Gallery and other public domain sources. We all know the importance of visual content in marketing. It grabs attention, communicates messages effectively, and enhances brand identity. Listen and find out more at DelosInc.com/episode344.
In today’s episode we’re talking about Meta's new AI assistant feature. It’s being integrated into the search box of Instagram, Facebook, WhatsApp, and Messenger. It’s also going to start appearing directly in the main Facebook feed. Listen and find out more at DelosInc.com/episode343.
In today’s episode we’re talking about the length of online content. The length gives Google a good idea of what your content is about and provides valuable information to your readers. But don't just add words for the sake of it. Listen and find out more at DelosInc.com/episode342.
In today’s episode we’re talking all about the best times to post on YouTube and how the algorithm works. We're going to break down the best practices and tips to help you get the most out of your videos. Listen and find out more at DelosInc.com/episode341.
In today’s episode we’re talking about one of the most powerful tools in the marketer’s toolbox: email marketing. Make the most of your email campaigns. Listen for the tips that drive the most revenue, simple enough for beginners to implement, while still being a valuable reminder for more seasoned marketers. Find out more at DelosInc.com/episode340.
In today’s episode we’re talking about some first quarter updates in local search. We’ve seen what's been happening and we want to share a couple highlights we think are particularly relevant to you. Listen and find out more at DelosInc.com/episode339.
In today’s episode we’re talking about social media copycats. Have you noticed the different platforms copying each other? Listen and find out more at DelosInc.com/episode338.
In today’s episode we're talking about the changing landscape of data privacy and its impact on marketing. There's a shift happening, and it's forcing us to return to marketing fundamentals. Listen and find out more at DelosInc.com/episode337.
In today’s episode we’re talking about how AI can help you create content. Listen and find out more at DelosInc.com/episode336.
In today’s episode we’re talking about creating your very own Google Business Profile video using the free design program in Canva. Listen and find out more at DelosInc.com/episode335.
In today’s episode we’re talking about how it's essential to know how to connect with potential customers and leverage it effectively for lead generation on Instagram. Listen and find out more at DelosInc.com/episode334.
In today’s episode we’re talking about a new LinkedIn feature: sponsored articles. If you're using LinkedIn for your business, this is yet another tool for you to use to promote your business. Listen and find out more at DelosInc.com/episode333.
In today’s episode we’re talking about the latest guide from Google which is all about the world of Search Engine Optimization (SEO) for small business owners. Listen and find out more at DelosInc.com/episode332.
In today’s episode we’re talking about the latest updates on YouTube. Listen and find out more at DelosInc.com/episode331.
In today's Tech News Tuesday episode, we’re talking about spam prevention, and how recent changes by Google,Yahoo and Apple mean you may need to take additional steps to make sure your emails get delivered to their users. Listen and find out more at DelosInc.com/episode330.
In today’s episode we’re talking about creating your social media mix—and it's not just about posting, it's about making those posts consistently count. Listen and find out more at DelosInc.com/episode329.
In today’s episode we’re talking about the fundamentals of landing pages. Landing pages are the most direct way to convert a higher percentage of your visitors into leads. Listen and find out more at DelosInc.com/episode328.
In today’s episode we’re talking about digital clutter—specifically, clearing out the cobwebs on your website in order to improve your search rankings. It's like giving your digital home a good spring cleaning, even though it still feels like winter in the real world. Listen and find out more at DelosInc.com/episode327.
In today’s episode we’re talking about a trend in social media ads, it’s the surge in LinkedIn advertising. Listen and find out more at DelosInc.com/episode326.
In today’s episode we’re talking about some influencers making their mark in the content creator economy, racking up followers and attracting big brands, all without being real. Listen and find out more at DelosInc.com/episode325.
In today’s episode we’re talking about some Google Business Profile updates that may affect your local rankings. Listen and find out more at DelosInc.com/episode324.
In today’s episode we’re talking about how email marketing lets you build relationships with your audience. Listen and find out more at DelosInc.com/episode323.
In today’s episode we’re talking about the hottest trend of 2024—short-form videos on social media. Listen and find out more at DelosInc.com/episode322.
In today’s episode we’re talking about the foundation of digital marketing success. It's all about focusing and understanding your ideal customer's needs— know your audience, refine your message, and offer value. Listen and find out more at DelosInc.com/episode321.
In today’s episode we’re talking about algorithms and how they're shaping what you see on platforms like Facebook and Instagram. Listen and find out more at DelosInc.com/episode320.
In today’s Tech News Tuesday episode we’re talking about an upcoming live online event that you don’t want to miss! Digital Marketing LIVE! is a special 3-day, live, virtual event for business owners and professionals like you. Digital marketing is constantly changing, but your marketing strategy doesn’t have to when you have a content plan built on simple, effective strategies that get results. We know it can be overwhelming, but not when you follow our proven plan to get you more clients, better leads and more revenue from your marketing efforts. Have a listen and join us. More info can be found at digitalmarketing.live.
In today’s episode we've got a quick news roundup on some developments in the podcasting universe. Recent announcements from Google, Spotify and more impact you if you have a podcast or are thinking of starting one. Listen and find out more at DelosInc.com/episode318.
In today’s episode we’re talking about Small Business Saturday and why supporting small businesses in your community all year long is crucial. Tune in for a dose of inspiration on how you can make a difference in your community, and find out more at DelosInc.com/episode317.
In today’s episode we’re talking about some of the latest Instagram updates that can benefit small businesses. Discover how these tools can up-level your social media marketing strategy. Listen and find out more at DelosInc.com/episode316.
In today’s episode we’re talking about the rising costs of digital marketing advertising prices, and how a small business can adapt and find new strategies to reach their audience. Listen and find out more at DelosInc.com/episode315.
In today’s episode we’re talking about your fear of using video marketing. Most people, young and old, are beginning to rely on videos from businesses. Video is now accessible on all the major social media networks, so everyone is relying more heavily on this type of content in their research phase of the buyer’s journey. Is it time for you to get over your fear? Listen and find out more at DelosInc.com/episode314.
In today’s episode we’re talking about your Black Friday campaign. When should you start and what should you say? After all, we're only a month away? Don't miss out on this actionable digital marketing advice to boost your Black Friday email campaign's success. Listen and find out more at DelosInc.com/episode313.
In today’s episode we’re talking about the surging popularity of short-form video content. There’s a fascinating trend among Gen Z, who are reshaping the way we search for information. Instead of relying on traditional text-based queries on Google, they're increasingly gravitating towards video platforms such as YouTube and TikTok. Listen and find out more at DelosInc.com/episode312.
In today’s episode we’re talking about how to get successful results from your digital marketing efforts, and how it requires a plan. Starting with a good plan will not only help you grow your business, but saves you time and effort in implementation. We’ve created a plan you can adopt for your organization to put you on the right path. Listen and find out more at DelosInc.com/episode311.
In today’s episode we’re talking about optimizing your YouTube channel by creating engaging YouTube descriptions. Listen and find out more at DelosInc.com/episode310.
In today’s episode we’re talking about your email marketing and common mistakes we see you making. Email marketing is still a powerhouse in the digital marketing landscape and unlike some social media platforms, it is not going away. But we still see a lot of businesses who are not taking advantage or are not getting the results they could. Are you making these mistakes? Listen and find out more at DelosInc.com/episode309.
In today’s episode we’re talking about the world of AI video generators for creators and marketers. There are quite a few tools that have become invaluable for producing high-quality videos efficiently. Listen and find out more at DelosInc.com/episode306. Watch and see how we look on our YouTube channel! https://www.youtube.com/user/DelosIncorporated
In today’s episode we’re talking about some of the shopping trends to help you prepare for your holiday marketing. Listen and find out more at DelosInc.com/episode307.
In today’s episode we’re talking about Google's new policy of removing inactive Gmail accounts. Is there an old Gmail account managing your Google Business Profile or YouTube account? Listen and find out more at DelosInc.com/episode306.
In today’s episode we’re talking about how Google has recently updated their guidelines for businesses managing profiles on Search and Maps. Listen and find out more at DelosInc.com/episode305.
In today’s episode we’re talking about YouTube Shorts, and the new features designed to help with content creation and engagement with your audience. Listen and find out more at DelosInc.com/episode304.
In today’s episode we’re talking about some of the recent dramatic shifts in the world of social media. Twitter has undergone a significant transformation, Meta has introduced a brand-new app, and TikTok is adding a new feature as well. Listen and find out more at DelosInc.com/episode303.
In today’s episode we're talking about a few steps that you should take to make sure that you own and control and don't lose access to your online presence. Listen and find out more at DelosInc.com/episode302.
In today’s episode we’re talking about the Federal Trade Commission's proposal for a ban on fake reviews and the fines and penalties that come along with that. Listen and find out more at DelosInc.com/episode301.
In today’s episode we’re talking about social media and why people spend an average of three hours per day scrolling through their feeds. That’s a lot of time to spend scrolling! But, have you ever wondered what exactly they're doing during all that time? Listen and find out more at DelosInc.com/episode300.
In today’s episode we’re talking about the latest updates and features on YouTube that can help small businesses improve their online marketing efforts. Listen and find out more at DelosInc.com/episode299.
In today’s episode we’re talking about the essentials of your summer marketing plan. It's the perfect time to revisit those goals you set at the beginning of the year and fine-tune your marketing strategies. Listen for the five practical tips and insights we have to help small businesses like yours step up their online marketing game this summer. Listen and find out more at DelosInc.com/episode298.
In today’s episode we’re talking about AI, and specifically ChatGPT. We decided to ask it to plan our 4th of July barbecue, and we were pleasantly surprised on what it planned out for our event. Listen and find out more at DelosInc.com/episode297.
In today’s episode we’re talking about talking about calls to action. What is it you want someone to do next? Do you want people to sign up for a service, get involved, or purchase a product? Having a clear call to action will help drive business from your website. Listen and find out more at DelosInc.com/episode296.
In today’s episode we’re talking about some of the essential elements of the homepage of your website. It is probably the first thing that many of your potential customers will see. Are your essentials there? Listen and find out more at DelosInc.com/episode295.
In today’s episode we’re talking about how crucial your website is. It's the platform that you own and control, and must be a central part of your marketing strategy. Are you covering all the basics to make your website truly an effective marketing vehicle that works for you? Listen and find out more at DelosInc.com/episode294.
In today’s episode we’re talking about the people who are identified as Gen Z, those who are between eight and 23 years old. Are you factoring them into your digital marketing plans? Listen and find out more at DelosInc.com/episode293.
In today’s episode we’re talking about why getting the right images is important since visuals are naturally more interesting and engaging, so we wanted to share some free or inexpensive resources for images that you can use in your content. Listen and find out more at DelosInc.com/episode292.
In today’s episode we’re talking about how you talk with an AI chat bot to get good results. In other words, what prompt do you type in to get a good answer? Listen to our top three tips for getting better results from AI tools like chat GPT and find out more at DelosInc.com/episode291.
In today’s episode we’re talking about how Google is evaluating helpful content using EAT (it stilled called EAT even though not there are two E's - E-E-A-T Experience, Expertise, Authoritativeness, Trustworthiness and this looks in practice for businesses that have a local audience. Listen and find out more at DelosInc.com/episode290.
In today’s Tech News Tuesday episode we’re talking about an upcoming live online event that you don’t want to miss! Digital Marketing LIVE! is a special 3-day, live, virtual event for business owners and professionals like you where we’ll teach you simple, effective strategies that get results. Digital marketing is constantly changing, but your marketing strategy doesn’t have to when you have a content plan built on simple, effective strategies that get results. A good online presence is critical for your businesses. Consumers have integrated the web into their everyday lives and activities. Businesses need to do the same. Have a listen and join us. More info can be found at digitalmarketing.live.
In today’s episode we’re talking about some tips on optimizing your LinkedIn profile to get better engagement with your followers. Listen and find out more at DelosInc.com/episode288.
In today’s episode we’re talking about some new and trending features and tools on Instagram that can help you improve your videos on their Reels platform. Find out more at DelosInc.com/episode287.
In today’s episode we’re talking about Google's Local Services Ads, why they are different from the traditional pay-per-click ad, and how they target potential customers who are ready to buy your services. Listen and find out more at DelosInc.com/episode286.
In today’s episode we’re talking about social media and the type of posts that will get you the most engagement. Listen and find out more at DelosInc.com/episode285.
In today’s episode we’re talking about your website and Google Analytics. The current version, Universal Analytics, is going away on July 1. If you haven't yet made the switch to Google Analytics 4 Google will configure a default property for you, but you may want to customize the setup. Listen and find out more at DelosInc.com/episode284.
In today’s episode we’re talking about all the buzz around artificial intelligence. Can it help you create more content, or will it just make you sound like everyone else? Listen and find out more at DelosInc.com/episode283.
In today’s episode we’re talking about making the most of your Google Business Profile and why Google might not approve the photos you post. Listen and find out more at DelosInc.com/episode282.
In today’s episode we’re talking about Meta and how they are testing an idea where they are asking people to pay to subscribe to both Facebook and Instagram for about $12 a month each. Would you pay for social media? Listen and find out more at DelosInc.com/episode281.
In today’s episode we’re talking about the best time to ask for reviews. Many businesses send review reminders to customers shortly after they’ve bought a product or paid for a service. But is that really the best time? Listen and find out more at DelosInc.com/episode280.
In today’s episode we’re talking about Google's continuous scroll, which is the new way web content is loaded on-demand as the user scrolls down a page. Find out more at DelosInc.com/episode279.
In today’s episode we’re talking about how often you should update your content. We often talk about consolidating your content, and how people don't like to see things that are old in search results. Where are you ranking? Find out more at DelosInc.com/episode278.
In today’s episode we’re talking about Creator Studio within Facebook, and why it’s actually being shut down, and why it is being moved to the new Meta Business Suite. Find out more at DelosInc.com/episode277.
In today’s episode we’re how maps are important for local businesses as many people use maps when looking for things in their area. It is great to have a local business profile from Google to get on the map. But today we want to tell you about the other map, Apple Maps. Find out more at DelosInc.com/episode276.
In today’s episode we’re talking about how you can use Google's search quality rater guidelines to create better content in the eyes of Google and your audience. Find out more at DelosInc.com/episode275.
In today’s episode we’re talking about some strategies you can use to save time planning and creating your social media content. You most likely don’t have enough time for social media— if you don’t have a plan. And also because you probably don’t know what to post. Listen now and get some ideas. Find out more at DelosInc.com/episode274.
In today’s episode we’re talking about some of the latest tools from Meta to help you with your videos. Find out more at DelosInc.com/episode273.
In today’s episode we’re talking about Google search algorithm changes that are removing location pages from the Google index. It’s part of Google's effort to remove duplicate and low quality content from search results. Find out more at DelosInc.com/episode272.
In today’s episode we’re talking about some steps to take this year to ensure you have the right foundations in place to get into the marketing habit. Find out more at DelosInc.com/episode271.
In today’s episode we’re talking about some key statistics on why reviews are important for your business. Find out more at DelosInc.com/episode270.
In today’s episode we’re talking about a new feature coming to Google Maps. Will your business be found? Find out more at DelosInc.com/episode269.
In today’s episode we’re talking about your digital marketing presence on the web and how a mix of social media and your website build a good framework for digital marketing success. What will you post next? Find out more at DelosInc.com/episode268 and get our guide, called What to Post, When You Don’t Know What to Post.
In today’s episode we’re talking about some stats we saw about online shopping during the Thanksgiving weekend and how you must consider mobile to be an integral part of your marketing strategy and customer experience, and this is not just for shopping websites, but all websites. Find out more at DelosInc.com/episode267.
In today’s episode we’re talking about some strategies you can use to save time planning and scheduling your social media content. Find out more at DelosInc.com/episode266.
In today’s episode we’re talking about how local businesses can leverage national programs like Small Business Saturday and grow their business. Find out more at DelosInc.com/episode265.
In today’s episode we’re talking about Google's latest guidelines for getting found in search. Your web pages, images, videos, or other publicly-available material that Google finds on the web will perform best in search if you follow their new guidelines which have an emphasis on creating content that serves people. Find out more at DelosInc.com/episode264.
In today’s episode we’re talking about our three-day virtual event where we helped businesses create a marketing plan that will take them from random acts of marketing to reliable revenue. Do you need help with a plan? Find out more at DelosInc.com/episode263.
In today’s episode we’re talking about recent changes you need to know about two of the most popular social media apps, Facebook and Instagram. Find out more at DelosInc.com/episode262.
In today’s episode we’re talking about the latest news from YouTube and Google. Are you keeping up with all the changes? Listen and find out more at DelosInc.com/episode261.
In today’s Tech News Tuesday episode we’re talking about an upcoming live online event that you don’t want to miss! Digital Marketing LIVE! is a special 3-day, live, virtual event for business owners and professionals like you where we’ll teach you simple, effective strategies that get online marketing results.
The web, social media, and the shift to mobile devices have transformed the way we live, work, shop, and do business. Consumers have integrated the web into their everyday lives and activities. Businesses need to do the same. Have a listen and join us on https://digitalmarketing.live/.
Find out more at DelosInc.com/episode260.
In today’s episode we’re taking your questions and talking about the images you use on your website, email marketing and social media. Have a listen for the answers and find out more at DelosInc.com/episode259.
In today’s episode we’re talking about finishing the year strong with your digital marketing efforts and goals. What are you doing now to grow your business and give your customers a better experience? Listen and find out more at DelosInc.com/episode258.
In today’s episode we’re talking about LinkedIn and why it's a good idea to claim and optimize both your personal profile and your company page to be found in Google search. Listen and find out more at DelosInc.com/episode257.
In today’s episode we're answering your questions about LinkedIn connections and followers. We're often asked if you should just connect with random people requesting to associate with you? Listen and find out more at DelosInc.com/episode256.
In today’s episode we’re talking about talking about best practices around using hashtags and how they have been changing. Find out more at DelosInc.com/episode255.
In today’s Tech News Tuesday episode we’re talking about an upcoming live online event that you don’t want to miss! Digital Marketing LIVE! is a special 3-day, live, virtual event for business owners and professionals like you where we’ll teach you simple, effective strategies that get results. It’s time to get out of overwhelm and jump start your online marketing. Now, more than ever, your online presence can help grow your business and give your customers a better experience. Digital marketing is constantly changing, but your marketing strategy doesn’t have to when you have a content plan built on simple, effective strategies that get results. A good online presence is critical for your businesses. The web, social media, and the shift to mobile devices have transformed the way we live, work, shop, and do business. Consumers have integrated the web into their everyday lives and activities. Businesses need to do the same. Have a listen and join us. More info can be found at digitalmarketing.live.
In today’s episode we’re talking about the latest in artificial intelligence (AI) and how you can generate images based on your text prompts. Listen and find out more at DelosInc.com/episode253.
Growing an engaged email list is one of the most important parts of creating a successful email marketing strategy. In today’s episode, we’re talking about some ways to get new subscribers on your list. Find out more at DelosInc.com/episode252.
We've seen email marketing engagement increase and people are spending even more time in their email. In today’s episode we’re talking about your email marketing, and why it’s still important, and how you can get better results with best practices. Find out more at DelosInc.com/episode251.
In today’s episode we’re talking about email marketing and text messaging. Texting is a slightly different strategy than what you want to use with your email marketing and there's no reason why you might not want to do both. Listen and find out more at DelosInc.com/episode250.
In today’s episode we’re talking about the latest news from social media platforms, YouTube, Facebook and Instagram. There are new features and changes that you need to know about. Listen and find out more at DelosInc.com/episode249.
In today’s episode we’re talking about talking. When you speak with your clients and prospects, listen to the patterns in what people are saying again and again. What they are saying is just what you want to say in your digital marketing content and messaging. Listen and find out more at DelosInc.com/episode248.
In today’s episode we’re talking about your customers. Who are they? If you understand who you are serving, it helps you with your messaging and reaching those people. Listen for the answers and find out more at DelosInc.com/episode247.
In today’s episode we’re talking about how the website content you create should be organized, especially the blog posts and articles that you're doing. You should answer the questions people have about your product or services and organize your website from the point of view of your audience and what they need, not how you internally organize your information. Listen and find out more at DelosInc.com/episode246.
In today’s episode we’re talking about Facebook Reels and Instagram Reels and how they're getting some new features you need to know about. We also talked about the FCC wanting to ban TikTok from their app stores. Find out more at DelosInc.com/episode245.
In today’s episode we’re talking about a quick action task that you can take right away to make sure you're up to date on your business listing on Google. Find out more at DelosInc.com/episode244.
In today’s episode we’re talking about a very important topic, and one that too many of you don't know what to ask or who to ask. In today's episode we're going to cover who owns your web presence and we're going to give you a handy checklist to help you understand what you should own. Find out more at DelosInc.com/episode243.
In today’s episode we’re answering your questions and talking about Google and your profile. Things are changing again, so we've got a couple of questions about your Google Business Profile, or what used to be called Google My Business, and what you need to know. Find out more at DelosInc.com/episode241.
In today’s episode we’re talking about the scammers that we see targeting your website and online profiles. It's a phishing scam. It's a way for someone to get you to click on a malware link or demand money for copyright infringement of something on your website. Be careful and find out more at DelosInc.com/episode240.
In today’s episode we’re talking about templates. Using them is a great way to get your social media and email marketing up and running because it saves you time and makes sure you're on the right track. Find out more at DelosInc.com/episode239.
In today’s episode we’re talking about how you can use Instagram Stories to showcase your products or your services and get your potential and existing customers engaged. Find out more at DelosInc.com/episode238.
In today’s episode we’re talking about how you can use metrics on a regular basis to understand and measure how your YouTube videos are performing when it comes to driving organic search traffic on both Google and YouTube. Find out more at DelosInc.com/episode237.
In this episode we’re talking about how you get noticed in Google if you are a local business, and what factors affect local ranking and SEO, and how it all starts with your Google Business Profile.
In today’s episode we’re talking about some good tactics that can make your content easier for your audience to consume. Have a listen and learn more at DelosInc.com/235.
In today’s episode we’re talking about how to write better content. Creating good to the point content on a regular basis is a great way to tell your story online and give your customers a great experience. Listen to these ideas and learn more at DelosInc.com/234.
In today’s episode we’re looking at some research Google has done on shopping and search. Consumers are looking for convenience, and want to be able to buy from brands that are reliable and offer great service. Having good visual content is how it all begins. Listen and learn more at DelosInc.com/233.
In today’s episode we’re looking at some research Google has done on shopping and search. Consumers are looking for convenience, and want to be able to buy from brands that are reliable and offer great service. Having good visual content is how it all begins. Listen and learn more at DelosInc.com/233.
In today’s episode we’re talking about how Google Docs can help you write meta descriptions for your blog posts. Listen now and learn more at DelosInc.com/232.
In today’s episode we’re talking about using stories in your videos to help you get more clients. Video is here to stay, and integrating stories is one way to improve your video skills and overall digital marketing results. Listen and learn more at DelosInc.com/231.
In today’s episode we’re talking about some strategies and ideas you want to consider when guiding people along the buyer’s journey. Listen now and find out more at DelosInc.com/230.
In today’s episode we’re talking about YouTube and how they’re making it easier to create videos. Building on a feature they introduced last year, you can remix audio from videos across YouTube, and there are new video effects and editing tools as well. You’ll also hear how shopping capabilities will expand in YouTube as well this year with shoppable videos. Listen and find out more at DelosInc.com/229.
In today’s episode we’re talking about LinkedIn, and why it is another avenue for attracting customers and generating revenue. There are many ways to use LinkedIn more efficiently to grow your business. Hear about some of them and find more resources at DelosInc.com/228.
In today’s episode we’re talking about some dos and don'ts of getting reviews for your business. Because satisfied customers are less likely than people who are unhappy to leave a review, you should have a strategy in place for getting reviews on a regular basis. Listen why and find out more at DelosInc.com/227.
In today’s episode we’re talking about how to get web traffic using Pinterest. Pinterest has over two billion searches per month and acts like a search engine, which means people on Pinterest are actively looking for your content, so listen why and find out more at DelosInc.com/226.
In today’s episode we’re talking about mapping your content with the stages of the buyer's journey. You have and match them to each stage of the buyer's journey or marketing funnel. A simplified way to describe these stages is to categorize them as awareness, consideration and then decision. Learn more at DelosInc.com/225.
In today’s episode we’re talking about some new video features in Instagram that you should be using this year. Video marketing is here to stay so make this year the year you figure out how to incorporate more video, and more video features, into your social media. Learn more at DelosInc.com/224.
In today’s episode we’re talking about Lead Nurturing, and how emails allow you to build a relationship with your leads and move them down the sales funnel until they are ready to become a customer. Read more about it at DelosInc.com/223.
In today’s episode we’re talking about your story. Your online story. People buy products or services from you for a reason. Every day when you meet with customers you tell them stories. Listen why a good story talks about your products or services and how it makes it more relatable to your audience, even when they see that story online. Find out more at DelosInc.com/222.
In today’s episode we’re talking about Google Business Profiles, and how you can mark a product from your online store as a “special'', to pop it to the top of your profile page. Learn more at DelosInc.com/221.
In today’s episode we’re talking about how your content can help you in search. Are you answering the questions your audience has about your products and services? Because Google, the number one search engine, is in the business of finding answers for people, do you have the answers? Learn more at https://www.delosinc.com/220.
In today’s episode we're talking about some of the many ways that you can reuse, repurpose and re-promote the content that you already have. Listen and find how and visit us at DelosInc.com/219 for more.
In today’s episode at DelosInc.com/218 we’re talking about the latest trends in content marketing. Are you using any of these trends in digital marketing efforts?
In today’s episode we're talking about Adobe's annual holiday shopping report, and how it contains some surprising and huge stats on how much time we spend online browsing and buying. Happy Holidays everyone!
| In today’s Tech News Tuesday episode we’re talking about an upcoming live online event that you don’t want to miss! Digital Marketing Live! is a special 3-day, live, virtual event for business owners and professionals like you where we’ll teach you simple, effective strategies that get results. It’s time to get out of overwhelm and jump start your online marketing. Now, more than ever, your online presence can help grow your business and give your customers a better experience. Digital marketing is constantly changing, but your marketing strategy doesn’t have to when you have a content plan built on simple, effective strategies that get results. A good online presence is critical for your businesses. The web, social media, and the shift to mobile devices have transformed the way we live, work, shop, and do business. Consumers have integrated the web into their everyday lives and activities. Businesses need to do the same. Have a listen and join us at DigitalMarketing.Live |
In today’s episode we’re talking about how today’s busy consumer embraces — and expects — convenience in every part of their purchasing experience. They overwhelmingly opt for quality and price when asked what matters most while shopping. But oddly enough, nearly all have backed out of a purchase because it was inconvenient for them. Learn more at DelosInc.com/215
In today’s episode we’re talking about Google my Business, and how it is changing, and what you now need to know about and where you can update your local business listing going forward.
In today’s episode we’re talking about tailoring your message to your audience. Understanding how much your audience already knows about what you do and using the words they do to describe your offering helps your message reach the right people. When your message resonates, they are more likely to take action.
In today’s episode, we’re talking about how Google is going to require a 2 Factor Authentication to login to your Google accounts. Even if you don't use Gmail or Google Workspace for your primary email, you may have set up a Google account to claim your Google My Business listing, create a YouTube channel, a Google Analytics account or an Ad Words account.
You need to protect yourself, and the 2-Step Verification puts an extra barrier between your business and cybercriminals who try to steal usernames and passwords to access your business data. Listen and learn more about it.
In today’s episode, we're going to be talking about how to create a plan that grows your business using the content that you create. If you struggle with finding the time to create content and knowing what content to create that will move the needle for you in terms of growing your business or helping your existing customers, you should have a listen and learn even more at https://www.delosinc.com/contenthelp.
In today’s episode we’re talking about ideas for content. We often hear from our customers that they don't know what to say, they don’t know what goes on their website, on social media, or in their email marketing. Providing relevant and useful information online gives your current and potential customers a great experience. Listen for some great ideas for your digital marketing presence.
In today’s episode, we're talking about how video is more significant to consumers than ever. But the fact is that a number of small businesses are still not using video. Video content's current popularity is due in part to the millennials and Gen Z consumers. These age groups are more connected to the internet than the older age groups and prefer to be entertained or learn new things from online videos. It is important to meet your customers where they are because most people, young and old, are beginning to rely on marketing videos from brands, and more importantly, they prefer it!
In today’s episode we’re talking about the social media platform TikTok, it’s fun for creating, sharing and discovering short videos. As a business owner, you may have yet another real opportunity here to showcase your products and services, so listen on to why TikTok maybe can do just that!
In today’s episode we’re talking about your digital marketing presence on the web, and how a mix of social media and your website build a good framework for digital marketing success. One of the challenges for businesses is determining how and where to use your limited time and resources while still maintaining visibility and communications in this online world that we live in. Listen as we share a framework we use for managing your online presence.
In today’s episode we’re talking about long-tail keywords. When we talk about Google ads and Search Engine Optimization or SEO, we tell our clients that long-tail keywords are less competitive so can be generally easier to rank for and more cost effective.
You’ll want to use long-tail keywords to get more traffic and higher profits. A small company is more likely to rank near the top in Google search for a long-tail phrase than a generic keyword, and you'll spend less money on advertising so the cost to get a new customer or client will be lower, meaning more profit for you! Listen to what they are and how it is done!
After the home page, the "About" page is often the most visited page on your website. In today's episode, we’re looking at an article from the Constant Contact Blog which talks about the “About” page on your website and what it should say about your business or nonprofit. It's an opportunity to show off your brand’s personality so visitors feel confident when choosing you.
In today’s episode we’re talking about your customer’s buyer journey, why it’s so important for you to understand it. There are steps that you can take to ensure that you attract the right customers. You want customers to know, like and trust you, so your marketing plan should take into consideration the various stages that a buyer goes through.
Research shows that when the audio on your videos is poor, people stop watching them. In today’s episode, we’re talking about the videos that you’re making, and give you some tips to make sure that you are considering how you sound.
In today’s episode we’re talking about short video formats. It seems everyone wants to be TikTok, and now Facebook is introducing Facebook Reels. This is another place to create 15 to 60 second videos for your business. Listen to what it’s all about!
Content creation can be time-consuming. In today’s episode we’re talking about some strategies you can use to save time planning and creating your social media content. You most likely don’t have enough time for social media— if you don’t have a plan. And also because you probably don't know what to post. Listen now and get some ideas.
In today’s episode we’re talking about Apple’s upcoming Mail Privacy Protection feature and how it’s going to impact email marketing. This feature prevents email marketers from using invisible pixels, which determines who has opened your email, for recipients who use Apple’s Mail app, whether that's for iPhone, iPad, Mac computers, or Apple Watch. So what this means for email marketers, is that your email open rates will become unreliable. Listen and find out more.
In today’s episode we’re talking about a couple of new features for LinkedIn business pages, and these will help you get more engagement with your followers. Have a listen!
In today’s episode we’re talking about making videos using just your phone, using a new YouTube platform, called Shorts. YouTube is getting into the quick create video act like TikTok and Instagram Reels, by letting you create your own short, catchy videos that are 60 seconds or less. Listen and find out more about YouTube Shorts.
In today’s episode we’re talking about email marketing and ways to use automated, or pre-scheduled emails. Think about how often you tell customers or prospects the same information specific to their interest. Then automate this experience with an autoresponder to deliver your message consistently to more people. It will save you time and allow you to present your best information to your clients and prospects at the moment they are looking for it, even if you’re too busy to get to them immediately.
| In today’s episode we’re talking about voice search, and why you want your content to be findable via voice search. Many online purchases now start with searches initiated by voice prompt, and location-based businesses have huge opportunities to increase their in-store traffic by optimizing their online presence to be discoverable via voice search as well. People who own smart speakers say they use the devices as part of their daily routine, are they finding you when they ask? |
In today’s Tech News Tuesday episode we’re talking about how to increase your reach on Instagram. Like all social media platforms, Instagram uses a complex algorithm to decide which posts to show each person. If your audience is on Instagram and you want more organic reach, you may want to try the different formats within Instagram, and maximize your impact. As a business, it’s important to experiment and see what is working for you.
In today’s episode we’re talking about your online presence and the use of stories to build trust to build relationships with customers and prospects. We think for many businesses “Tell Your Story Online” is that strategy. Your real life customers expect to find you online; make sure they know your story, so you can gain trust with them before they even contact you.
In today’s episode we’re talking about making your website accessible to all users. Did you know that 1 in 4 Americans have some type of disability? So making your website accessible to everyone will open up your products and services to more of your potential customers and can also lead to significant enhancements in the SEO of your website as well. Hear all about it!
In today’s episode we’re talking about what you tell people. We often hear that you don't know what to say, what to put on your website, social media, or in your email marketing. Providing relevant and useful information online gives your current and potential customers a great experience. Listen for some great content ideas.
Knowing your ideal client is one of the marketing foundations that leads to better results. In today’s episode we’re talking about how to best reach your ideal customer. One way of identifying who this person is is to create a Buyer Persona, or a profile of that customer. Buyer personas describe traits like age, profession, gender, income, location, desires, values, and pain points.
In today’s episode we’re talking about online shopping, and how the pandemic has quickly changed the digital transformation of retail. Lockdowns forced businesses to change and experiment with services like curbside pickup; same-day home delivery; and buy online, pick up in-store. Let’s look at what’s changed.
In today’s Tech News Tuesday episode we’re talking about using captions on your Instagram videos. It's a new "captions sticker" feature for use with Instagram Stories and Reels. It's going to make it easier for users who are hard of hearing or deaf, but it also offers a way for users to watch videos without sound, so that your message gets across to your viewers. This new Instagram feature makes creating video messages simpler and easier. Listen and learn more about it!
In today’s episode we’re talking about your website, and specifically how duplicate web content on your site affects you in search. Google algorithms will sometimes ignore duplicated content all together, or may show only one version in search results. For pages that are similar, but not exactly duplicates, search results could be divided among the pages, diluting each page’s strength in the ranking. Listen up and find out how to locate and fix those dups!
In today’s Tech News Tuesday episode we’re talking about different ways to advertise on YouTube. Like Facebook or Google Ads, targeting the right people is key, and you need to make sure that your message is relevant, and since YouTube is the second most popular search engine, it may be a good option for you to advertise your business.
Seeing and reading is believing, so in today’s episode we’re talking about creating videos for Facebook and Instagram that will “hook” people and tell a great story. Many people watch without sound, so using text overlays in your videos can optimize your engagement.
In today’s Tech News Tuesday episode we’re talking about the popularity of audio for podcasts and social media audio apps, and how Facebook really wants to be your one stop shop everything app for text, images, video and now audio. Have a listen!
There are currently about 12 million websites that are currently hacked or infected. In today’s Tech News Tuesday episode, we’re talking about your website, and how to make sure it stays safe from hackers. Getting hacked can be devastating to your business, so we have some helpful tips to keep your website protected!
In today’s Tech News Tuesday episode we’re talking about how important it is to get more photos of your business on your Google listing. Picture this, more customers finding you when they search for the products and services they want to use! Have a listen!
Have you ever had products that you have looked at online follow you around as you’re Web browsing? It’s kinda creepy and most consumers feel the same way. In today’s Tech News Tuesday episode we’re talking about the one tried and true way that consumers want to hear from you! Listen up because maybe it’s a podcast!
In today’s Tech News Tuesday episode we’re talking about your value proposition or your unique selling proposition, it's why you're different and gets the right alignment between your ideal client, your product or service and your message. This is key to your marketing efforts and tells people what to expect when doing business with you. What's your value proposition?
If you’re an Instagram user and like to use their Stories feature, you know that when you want to share multiple photos and videos, you must post it immediately. In today’s Tech News Tuesday episode we’re talking about Instagram's announcement there will be an option to save your Instagram Stories as drafts, so you can post them at a later date.
In today’s Tech News Tuesday episode we’re talking about how to make your videos search friendly. Just as you would optimize a web page for your audience to discover you in Google search, you should optimize your video as well to be found in YouTube search. Listen for a few good tips!
In today’s Tech News Tuesday episode we’re talking about how to make your videos search friendly. Just as you would optimize a web page for your audience to discover you in Google search, you should optimize your video as well to be found in YouTube search. Listen for a few good tips!
In todays' Tech News Tuesday episode we’re talking about an upcoming live online event that you don’t want to miss! Digital Marketing Live! is a special 3-day, live, virtual event for business owners and professionals like you where we’ll teach you simple, effective strategies that get results. It’s time to get out of overwhelm and jump start your online marketing. Now, more than ever, your online presence can help grow your business and give your customers a better experience. Digital marketing is constantly changing, but your marketing strategy doesn’t have to when you have a content plan built on simple, effective strategies that get results. A good online presence is critical for your businesses. The web, social media, and the shift to mobile devices have transformed the way we live, work, shop, and do business. Consumers have integrated the web into their everyday lives and activities. Businesses need to do the same. Have a listen and join us on https://digitalmarketing.live/.
In todays' Tech News Tuesday episode we’re talking about some research from Google on consumer behavior trends during COVID that are likely to have lasting impact on your marketing strategy. Some of these trends are the shopping experience itself, the awareness of the value of our local communities, the change in our values, and how we have changed as marketers over this past year. Have a listen!
In todays' Tech News Tuesday episode we’re talking about the new social media platform, Clubhouse. Clubhouse is an audio-only real time chatting app. You listen in to conversations, interviews and discussions between people on any topic. Think of it like a podcast, but live, and you can join the conversation, if you want to.
In todays' Tech News Tuesday episode we’re talking about Instagram, and their announcement of a new 'Professional Dashboard'. This is a central destination to track your Instagram performance, access and discover professional tools, and explore educational information that Instagram has put together. This management overview platform within your account will help you maximize and monetize your Instagram presence, using three key elements, so have a listen.
Consumers have higher expectations of customer service standards this year as compared to 2020. In todays' Tech News Tuesday episode, we’re talking about some top customer service trends you want to know about for 2021. Online chat, video, chatbots, and social media, among other trends— need to be a part of your customer service team this year
In todays' Tech News Tuesday episode we’re talking about shopping online and some new ways retailers are going about it in 2021. With virtual shopping, retailers want online shoppers to receive an authentic, personalized, experience just like they would in-store. The online shopping experience does build brand loyalty, and with new technology like AR, which stands for augmented reality, it puts digital products into your real world. There's also the new virtual try-on technology, and it's coming soon to your local mall, and in addition to keeping you out of the dressing room, it enhances your shopping experience.
In todays' Tech News Tuesday episode we’re talking about a couple of ways to make your videos more popular on YouTube. The first one is a new feature that allows users to better discover content by using hashtags, and the second one is a new feature that allows the editing of longer videos, to create short, bit-sized clips of that video to share on social media. Have a listen!
Facebook advertising can be a great resource for you to get new business, but it can also be confusing, and it's frustrating if your ad doesn't get approved. In today’s Tech News Tuesday episode we’re talking about common Facebook Ad mistakes that get made in advertising campaigns.
In todays' Tech News Tuesday episode we’re talking about anchor link text and why it is important. Anchor link text is the text that represents a link, and is usually underlined and a different color than the other text you see on websites, emails, or your newsfeeds. When you're using anchor link text, and someone clicks it, it goes to the URL you choose.
While the most popular advertising platforms are Google and Facebook, LinkedIn may be a good choice for certain types of businesses. In todays' Tech News Tuesday episode we’re talking about LinkedIn advertising, how you can do it effectively, so you can connect with fellow career and business professionals.
In todays' Tech News Tuesday episode we’re talking about Facebook’s recent changes to business pages. They’ve redesigned them, and made it easier to navigate between your personal profile and your public business Pages. There’s also a new dedicated News Feed, and a new Q&A format for engaging with your followers.
In this happy new year Tech News Tuesday episode, we’ll take a look at the coming trends in the new year. From a digital marketing standpoint, things have certainly changed over the past ten months. So how will your organization keep on course in 2021?
In this Tech News Tuesday episode, we’ll discuss the basic foundational things that you really need to have in place in order to have a successful digital marketing plan. The Tune Up for 2021 program we developed is a checklist of the action steps that you need for a great foundation for digital marketing success. Today we’ll cover things like the planning, the batching, and the scheduling of your digital content.
In this Tech News Tuesday episode, we’ll discuss the basic foundational things that you really need to have in place in order to have a successful digital marketing plan. The Tune-Up for 2021 program we developed is a checklist of the action steps that you need for a great foundation for digital marketing success. Today we’ll cover things like your processes and systems, video, social media, and your message. Have a listen!
In today's episode, we are talking about your email list and building relationships with your customers or donors, by making sure that you're getting your audience to know, like, and trust you. Email marketing is one of the best ways to do that. And not just emailing from your personal email account, but why using an email service will ensure deliverability, stay in compliance with regulations, and how you can use templates that match your brand. Email marketing still has the highest return on investment of any digital marketing spending. If you use it consistently, it will pay for itself many times over. Listen why it works.
In today's Tech News Tuesday, episode, we're talking about getting ready for marketing in 2021 and our tune-up for 2021 program. All the basic foundational things that you really need to have in place in order to have a successful digital marketing plan. Whether it's knowing where all your login web information is, and getting found on the map, or making sure your website is properly configured with Google Analytics or the latest version, Google Analytics 4. We've got you covered.
In this Tech News Tuesday, episode, we're talking about tune-ups, and it's not your car! This is a really cool program called Tune Up for 2021. It's a series of quick actions that you can take to make sure that your presence is where it needs to be for 2021. Digital marketing and your online presence are more important than ever. And this is a check-up for your online presence. Have a listen and get our tips to grow your organization online!
In today’s Tech News Tuesday episode, we're talking about Facebook ads. Anyone who has ever worked with Facebook Ads knows that there was a rule in place that said Facebook Ads that had more than 20% text on the ad image would NOT be approved. Facebook and Instagram felt that users dislike ads with too much text in the main image, but now they're changing it. Listen why.
In today’s episode, we're talking about ways to grow your email list by using Facebook and Instagram ads. Advertising is an effective way to add subscribers from a wider audience who may not already know you from your organic marketing. Your email list is valuable, and is probably the most effective way to get a message directly to your customers and prospects, so to get new subscribers through advertising, you’re going to want to give people a good reason or offer to subscribe.
In today’s Tech News Tuesday episode, we're talking about online shopping and Google’s new plan to turn YouTube into a shopping destination. Is the ultimate goal to have you shop while you watch?
In today’s episode, it's election day and we're talking about polls. Not the political ones which you are probably tired of hearing about, but polling your audience, which can be a great way to get feedback on new products, branding, market ideas, and content. Polls are a great way to keep in touch with your audience. Find out which social media platforms allow you to poll your fans and followers.
In today’s Tech News Tuesday episode, we're talking about how video consumption has changed in 2020. Video is more significant to consumers than ever, but a number of small businesses are still not using video. Video content's current popularity is due in part to the millennials and Gen Z consumers. These age groups are more connected to the internet than the older age groups, and prefer to be entertained or learn new things from online videos. It is important to meet your customers where they are because most people, young and old, are beginning to rely on marketing videos from brands.
In today’s Tech News Tuesday episode, we're talking about how Google can highlight measures your business is taking in response to the pandemic. The new attributes will provide clarity and reassurance to potential customers about the safety protocols you have in place, along with the options you offer for online ordering, curbside pickup, and delivery. Local businesses using these attributes may see more engagement or an improved response from consumers who want to do business with them, but want the assurances that it will be safe and that the information is up to date.
In today’s Tech News Tuesday episode, we're talking about some things local businesses can do to get found this holiday season. There are plenty of online shopping sites, but surveys show that most people want to support their local businesses this holiday season. There are many ways to improve your SEO for holiday shopping, and we're talking about our top three ways! Have a listen!
In today’s Tech News Tuesday episode, we're talking about holiday shopping and how it might look a little different this year. With more people than ever shopping online, brands will need to bridge the divide between their online and offline experiences. So how can your business get ready for holiday shopping this year?
In today’s Tech News Tuesday episode, we're talking about Instagram tagging. There are a lot of different ways to tag your post, and with the proper use of tags, including mentions of other people, location tags, and shoppable product tags, you'll extend your Instagram reach beyond your followers.
In today’s Tech News Tuesday episode, we're talking about running digital ads. We often get asked how and where you should run ads and the differences between Google Ads and Facebook Ads. With 6.9 billion Google searches every day, and Facebook which has 14 billion active users daily, you may not know where to begin. There are things in common among the platforms when you advertise, but the biggest difference between the two platforms relates to the user intent. Listen and find out more.
In today’s Tech News Tuesday episode, we're talking about online events. Facebook announced a new product to monetize classes and online events called simply, “Paid Online Events.” The new all-in-one tool will be free for at least a year, because Facebook wants to help small businesses survive the COVID-19 crisis — and make money.
In today’s Tech News Tuesday episode, we're talking about creating blog content that gets you better marketing results. You're the expert in your field, so you know the pain points and problems that your audience has and how you can solve them, so that's one good place to start your blog post idea. Take a listen!
In today’s Tech News Tuesday episode, we're talking about a recent article from Google which explores how the pandemic may affect holiday shopping and some of the resources Google has on their website, "Think With Google." They have a number of reports, articles, and tools for marketers which highlights research, data analysis, and trends that provide insights for marketers about consumer behavior.
In today’s Tech News Tuesday episode, we're talking about a potentially game-changing delivery technology brought to you by Amazon. It’s a six wheeled delivery robot! And it has a name, Scout! With the current COVID crisis, and as the demand for home deliveries booms, interest in this type of delivery technology has increased again, and companies are looking for ways to minimize human contact. Will Scout soon be delivering your Amazon orders to you? Maybe. See Scout. https://www.youtube.com/watch?v=peaKnkNX4vc&feature=youtu.be
Are you getting worthwhile results in your email marketing efforts? A recent report by emarketer showed that email marketing has an ROI of 59%, which is a great return on investment, and much more than social media and display ads. People are spending a lot of time today in their email inboxes, so in today’s Tech News Tuesday episode, we're talking about why email marketing is still important, and how you can get better results.
In today’s Tech News Tuesday episode, we're talking about hosting virtual events on LinkedIn. As in-person events are still not an everyday occurrence, everyone’s trying to figure out how to shift to virtual events. LinkedIn has been beefing up their event and live streaming capabilities, and now offers two virtual event solutions options with LinkedIn Live and LinkedIn Events.
As more purchases move online, social shopping is definitely becoming a thing, and Instagram is now letting a wider range of accounts sell products directly from their social media site. In today’s Tech News Tuesday episode, we're talking about how to set up Instagram shopping so your customers can view your posts and stories with shopping tags and stickers that will take viewers right to that product on your website.
On Facebook and Instagram, people look at video content five times longer than they do static content. We've been telling you for a while how video gets so much more engagement on social media, and livestreams have increased by 50% since the beginning of the year. In today’s Tech News Tuesday episode, we're talking about livestreaming and some ideas for your next, even your first, livestream.
| For many of our clients and friends, networking and building business relationships is crucial, and conferences, and networking meetings, and all kinds of in-person events, have traditionally been one of the best ways to get new business. And that kind of networking is what we now call the "The Before Times." Now that all these in-person events are replaced as online activities, is it still possible to develop relationships online? We're going to discuss some of the ways how you can network at online events. |
In today’s Tech News Tuesday episode, we are talking about how your website pages rank in Google. It is dependent upon a number of factors, and Google recently announced a new ranking factor which is going to be added in 2021, called Page Experience. Google's new Web Vitals is a set of metrics they research that determines whether your audience is having a good experience on your site. There's three specific web vitals which have been identified at this time, and they are loading, interactivity, and visual stability. Here's what you need to know.
In today’s Tech News Tuesday episode, we're speaking about an article from Yoast about keywords. We've talked in the past about how to find keywords, but we often see that people don't know how to use them with their content correctly. You can install an SEO plugin like Yoast on WordPress sites, and this can tell you how the content you are writing matches the keywords you want to be found for.
In today’s Tech News Tuesday episode, we're going to talk about a new beta product from Google. It's a video ad builder called YouTube Video Builder. It's an easy way to create videos from scratch if you don't really have the resources and the time, and the expertise to do a video shoot. If you've been hesitant about getting your feet wet with video because you're not quite sure what to do, this is a great entryway to take a look at what you might be able to accomplish with video.
Keywords are part of Search Engine Optimization, the words people type when on the web, when typing to find you. Keywords are an important part of when you're creating your marketing strategy.
In today’s Tech News Tuesday episode, we’re going to be talking about keywords and a guide from MOZ that is specifically about keyword research.
In today’s episode, we're going to talk about a new product from Google, for people who do podcasts. It's called the Google Podcast Manager, and it's an analytics for your podcast. Podcast Manager gives you information that can tell you how long people listen, and what devices they're using, which can really help you understand what type of content the majority of your listeners are looking for.
In the digital marketing space, you get really good data about what's working and what's not working. It's important to measure what you're doing to understand what's working so you can do more of that, and to cut out things that aren't working, so that you spend your money efficiently in your marketing budget.
In today’s Tech News Tuesday episode, we're looking at an announcement from Facebook about an upgrade to Facebook Shops that's going to allow businesses to set up a single online store, where customers can access a mobile-first shopping experience on both Facebook and Instagram. Your business will be able to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more.
In today’s Tech News Tuesday episode, we're going to look at the habits of Gen Z. Gen Z or Generation Z, those born between 1996 and 2010, are the kids who have really grown up with digital apps. They're trying to stay connected on several different apps, so as a business owner, how can you make that personal connection with them?
In today’s episode, we're talking about how to get the perfect lighting for all your videos. So much depends on having the right lighting, and now that we’re all doing more video calls, we want to look good, right? We'll present a few tips, including how to set up a lighting system in your home called three-point lighting. It's time to lighten up already!
In today’s episode, we're going to talk about how Google wants to be your source for online shopping. Up until now, Google has been a pay-to-play for ad placements. But Google announced that they are opening up listings to include unpaid organic results in the shopping tab. E-commerce has suddenly taken on heightened importance and urgency for merchants, and this is free exposure for your business is especially important in the times we live right now. Are your products and services found on Google search?
In today's Tech News Tuesday episode, we have some Facebook and Instagram news. Mark Zuckerberg recently announced some product updates that will make video chat and live video easier and more natural. Between WhatsApp and Messenger, more than 700 million accounts participate in calls every day, and video calling on Messenger and WhatsApp have more than doubled recently, plus the views of Facebook Live and Instagram Live videos also increased significantly, so we'll discuss what's new.
In today’s episode, we’re thinking about opening back up for business again, and how does your business change when social distancing might not be going away anytime soon. Not everyone can fly a drone, so we're going to talk about some of the digital ways that your business should be looking at doing, in order to make the customer experience good, and your business good, but to still maintain safe social distancing.
As more and more people are having to transition to remote work, there's definitely some adjustments that happen. In today’s Tech News Tuesday episode, we want to share some tips on working remotely and let you know about an upcoming special Google livestream event on remote work for small businesses and nonprofits.
With social distancing and remote work in place because of the coronavirus, many of us have turned to meeting each other on video. Zoom is a cloud-based video conferencing platform that can be used for video conferencing meetings, audio conferencing, webinars, meeting recordings, and live chat. In today’s Tech News Tuesday podcast, we’re going to talk about this popular video conferencing tool.
In today's Tech News Tuesday episode, we’re going to share some tips on how local businesses should be communicating with customers during this COVID-19 crisis. We’ve all had to change our communication strategy during this pandemic, and as local businesses, there are a couple of things you should know about, and take advantage of.
In today’s Tech News Tuesday episode, the Coronavirus edition, we’re going to talk about five things you could be doing right now to help your business in these uncertain times. We hope everyone is staying safe and well, and we can't change the circumstances we're in, but we can choose what we are going to do about them. It is time think about all those things that you said would be good for your business to accomplish at some time in the future, and you didn't, since there was too much happening day to day. Well guess what, the future is banging down your door right now.
In today's episode, we’ll discuss gated content to your website. Gated content is the content information that’s on your website that requires someone to sign up or take some other action before they can actually view it.
In today's episode, we’re going to talk about the importance of answering the questions your audience has. But how do you know what they are searching for? This is where keyword research comes into play, and Google has a free tool called Google Keyword Planner that lets you explore search trends and the keywords that are related to your business or organization. Let's explain.