Science Of Sales Podcast (for Rural): Recent Episodes
St John Craner
he makes the case that nobody is born a salesperson - they've simply had more practice persuading.Nir Eyal is the author of Hooked, Indistractable, and the New York Times bestseller Beyond Belief, which have sold more than a million copies in over 30 languages. A former lecturer at Stanford's Graduate School of Business and a student of BJ Fogg, his frameworks shaped how Silicon Valley thinks about behaviour design. MIT Technology Review called him the prophet of habit-forming technology.Connect with Nir on LinkedIn: https://www.linkedin.com/in/nireyalLearn more about his books, what he does here: https://www.nirandfar.com/Check out his 5-Minute Belief Change Guide: https://docs.google.com/document/d/1diPCNuI9me_eHeGoEPVRpWwr41NDF4tsDXhyVBWZ7WA/template/previewAnd other free resources here to get started on this path: https://www.nirandfar.com/beyond-belief/+++Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcomeGrab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Dave Wood spent over a decade as an intensive care paramedic - until chronic pain and a failed bilateral hip surgery broke every traditional approach he threw at it.Specialists, the pain clinic, $300 a week on treatment, and none of it working.What finally did was building his own system. That system became Integrated Training, and it's now how some of the world's best athletes - from UFC champions like Israel Adesanya to America's Cup winning sailors Peter Burling and Blair Turk and former heavyweight champion Joseph Parker - learn to stay calm, clear and decisive under pressure.In this episode, Dave dishes out the full playbook. Why he mistook anger for strength for years, and what real strength actually is. The four-step method for stress control you can run in seconds - embrace the stress, control your self-talk, control your breathing, scan and release tension. Top-down vs bottom-up regulation, and why your body is the faster lever than your mind. The pain cave story that changed how the world's best ultra runner races. What patients over 90 taught him about lasting the distance. Why recovery - not work rate - is what separates the rural professionals still performing in 20 years from the ones who burn out. And the ice bath moment that taught him the most important lesson he's ever carried: be your own voice.If you sell for a living, run a farm business, or lead a team - and you know how to push but not how to pull back - this one's for you.Connect with Dave:LinkedIn: https://www.linkedin.com/in/stevenrosen/Instagram: https://www.instagram.com/integrated.trainingKnow more about what he does here: https://wmw.co.nz+++Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcomeGrab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
What separates good performers from high performers?According to James Laughlin, it comes down to your BS - your belief systems - and most of us are running ones that hold us back.James is a seven-time world champion drummer from Belfast who became one of New Zealand's leading high performance coaches, working with Canterbury Rugby, the NZ Army, the Antarctic programme, business leaders and former Prime Minister Sir John Key.In this episode, he joins the show to unpack what he's learned coaching elite performers across sport, politics, the military and business.We cover the beliefs that quietly shape your results, the BAB model (belief → attitude → behaviour) and why starting with behaviour never sticks, the 66 days it actually takes to build a habit, how to close the gap between knowing what to do and doing it, the three questions James asks every client, why motivation burns out but desire keeps you in the game, what a study of CEOs' diaries revealed about priorities, journaling for people who think journaling is soft, and the decision James made between a Prince Harry event in London and his son's first school production.Connect with James on LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/Get James's free High Performance Planner: https://www.jjlaughlin.com/planner📕 Grab the book 'Habits of High Performers' at any good bookstore or online.+++Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcomeGrab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
on Amazon: https://www.amazon.com/Focused-Steven-Rosen/dp/0991754638+++Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcomeGrab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
What separates a consistently great salesperson from a consistently mediocre one - when they work for the same company, sell the same product, and operate in the same market?Bestselling author David Brock returns to the show to answer exactly that. After writing the Sales Manager Survival Guide, David spent years trying to crack what was missing from the conversation around sales performance. The answer became his latest book, Good Enough, Good Enough - and it has nothing to do with your CRM, your tech stack, or your training programs.In this episode, David and St John unpack the mindsets and behaviours that actually drive sales excellence: caring, purpose, curiosity, accountability and discipline. David explains why a 15% win rate means you're losing 85% of the time, why organisations that hit their numbers are often the ones most blind to their own mediocrity, and why the soft stuff is the hardest stuff for managers to coach.You'll also hear how to recruit and interview for curiosity, the redirection question that kills excuses in coaching conversations, the story of the $20 billion company that was aiming too low, and why you're not too busy to learn - you're too busy because you're not learning.Connect with David on LinkedIn: https://www.linkedin.com/in/davebrock/Check out his wonderful books on Amazon:- The DNA of Sales Excellence: https://www.amazon.com/dp/099756024X/- Is 'Good Enough' Good Enough: https://www.amazon.com/dp/0997560223/+++Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcomeGrab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
:- Ebook Version: https://www.habitofgreatness.co.nz/product/unleashing-greatness-ebook/- Audiobook Version: https://unleashinggreatness.supercast.com/Rural Sales Success is New Zealand's podcast for rural salespeople, managers, and business owners. New episodes drop weekly.#RuralSalesSuccess #DavidGalbraith #HighPerformance #MindCoach #RuralNZ #SalesPodcast #NZPodcast #Mindset #Courage #eliteperformance+++Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcomeGrab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Culture41:42 Training Is Broken51:33 Value Proposition54:13 Handling Rejection56:44 Best Sales Advice+++Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcomeGrab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
framework and why self-awareness is your edgeConnect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffbajorek/Know more about what he does here: https://www.jeffbajorek.com/+++Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcomeGrab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Introduction02:33 — The Biggest Disruption in Sales Right Now08:00 — How to Build Power Through Performance12:20 — The Ask for Change Framework30:15 — The 5 Buckets of Confident Leadership36:25 — Why Accountability Is an Act of Love41:45 — Balance vs Priority46:45 — Once piece of advice for sales leadersConnect with Meridith on LinkedIn: https://www.linkedin.com/in/meridithelliottpowellKnow more about what she does here: https://valuespeaker.com/+++Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1. No subscriptions or contract. Cancel anytime: https://www.ruralsalessuccess.com/fieldcoachio-welcomeGrab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
David Thomson left school at 16 with no qualifications, worked in a boot factory for £130 a week, and joined the army because there was nothing else.By the time he was done, he was the #1 financial advisor in the UK - doing 7 mortgages a week while others struggled to do that in a month.In this episode of Rural Sales Success, David breaks down the exact system behind elite sales performance - the stuff they never teach you.We cover:→ Why growth mindset is bulls**t (and what actually works)→ The hidden curriculum behind every top salesperson→ His dead-simple referral system that put his business on steroids→ The PIGGY model - the future pacing tool that closes deals→ Why you can't get transformation from information alone→ How to use your daily commute as a secret weaponWhether you're driving between farms or building a sales team from scratch - this episode will change how you think about selling.Rural Sales Success is New Zealand's podcast for rural sales professionals who want to think bigger, sell smarter, and buildsomething worth having.Subscribe so you never miss an episode.Connect with David on LinkedIn: https://www.linkedin.com/in/david-thomson-suada/Know more about what he does here: https://www.suada.com/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
What does elite sales performance actually look like - and why are most teams nowhere near it?This week St John sits down with Gabe Lullo, CEO of Alleyoop - the company behind 11 million cold calls a year for billion-dollar brands like Adobe and ZoomInfo.Gabe doesn't hold back. He breaks down exactly why most sales teams fail before they even make a call, why he fired his best performer, and what AI is actually going to do to the sales industry - and it's not what most people think.If you're a rural sales manager, a business owner, or anyone who leads a sales team - this one will make you rethink everything.00:00 Trailer00:43 Introduction - Who is Gabe Lullo?03:28 What great onboarding actually looks like08:30 Harder to get in than Harvard - Gabe's hiring standard19:13 AI in sales - enhancer or threat?23:10 Is cold calling really dead?30:02 Why Gabe fired his best performer36:05 The one question that ends interviews45:06 The four A's every sales manager needs to know50:05 Where to find Gabe LulloConnect with Gabe: https://www.linkedin.com/in/lullo/Know more about what he does here: hhtps://alleyoop.io/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Great sales results aren’t accidental — they’re built on mindset, persistence, and trust.In this episode of The Rural Sales Show, St John Craner sits down with Tony Meredith to unpack the fundamentals of effective sales training, leadership, and long-term performance.Tony shares hard-earned insights on what separates average salespeople from exceptional ones — from handling objections with confidence to differentiating yourself in a crowded, competitive market.Together, they explore why mindset underpins everything in sales, and how trust remains the most powerful currency in any customer relationship.The conversation also dives into leadership: how managers can coach better, manage their time more effectively, and build resilient, self-aware teams that don’t rely on constant direction.You’ll learn:- Why mindset and persistence drive consistent sales success- How to overcome objections without becoming defensive- What truly differentiates top salespeople in competitive markets- The essential traits every high-performing rep must develop- How sales leaders can coach more effectively (and manage their time better)- Why self-coaching and resilience are non-negotiable in modern sales- The importance of continuous learning in staying relevant- How AI can enhance sales effectiveness without replacing human connectionTony and St John unpack the discipline behind performance, the leadership habits that build strong teams, and the practical tools that help sales professionals stay sharp in an evolving marketplace.🎧 Listen now to discover how strengthening your mindset, sharpening your skills, and leading with clarity can elevate both your sales results and your team’s performance.📌 Resources:- Learn more about Tony Meredith’s work here: https://tonymeredithcoaching.com.au/- Connect with Tony Meredith on LinkedIn: https://www.linkedin.com/in/tony-meredith-coach/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Great selling isn’t about pushing product — it’s about reframing conversations, building trust, and creating real value.In this episode of The Rural Sales Show, St John Craner sits down with Tony Hughes, one of the most respected voices in modern sales, to unpack what selling looks like in a world being reshaped by technology, changing buyer expectations, and AI.With decades of experience at the sharp end of sales and sales leadership, Tony shares why the best salespeople focus less on what they sell and more on how they help customers think differently. Together, they explore the power of reframing conversations, earning trust, and understanding what genuinely matters to buyers — not just what’s on the product sheet.This conversation also tackles the evolving role of sales managers and why continuous learning is no longer optional for anyone serious about staying relevant.You’ll learn:- Why value creation matters more than product knowledge- How reframing conversations changes buying outcomes- The role trust plays in modern, consultative selling- How AI is influencing the future of sales — and where humans still win- Why great sales managers are critical to team performance- The importance of continuous learning in a fast-changing market- How to adapt your sales approach without losing authenticity- What high-performing sales professionals do differently todayTony and St John unpack what it really takes to sell effectively in today’s environment — blending timeless sales fundamentals with modern thinking on technology, leadership, and customer-centric selling.🎧 Listen now to discover how reframing your sales conversations, sharpening your thinking, and embracing change can help you sell smarter — now and into the future.📌 Resources:- Learn more about Tony Hughes' works: https://www.tonyhughes.com.au/ - Check out his book Sentient: https://www.sentientbook.com/- Connect with Tony Hughes on LinkedIn: https://linkedin.com/in/hughestony
Confidence isn’t something you’re born with — it’s something you build through awareness, communication, and what you tell yourself every day.In this episode of The Rural Sales Show, St John Craner sits down with Anthony Laye, a mentalist, behavioural expert, and keynote speaker, to explore how understanding human behaviour can dramatically improve the way you lead, sell, and show up.Anthony shares his unexpected journey from running a carpentry business in the UK to becoming a sought-after speaker in Australia, unpacking the behavioural principles that sit behind confidence, influence, and trust. Together, they dive into the power of self-talk, the importance of creating psychological safety, and how body language and presence shape every interaction — often before a word is spoken.This conversation is a deep look at the human side of performance, communication, and personal growth.You’ll learn:- Why confidence is built through awareness, not personality- How self-talk shapes performance, belief, and behaviour- The role trust and safety play in effective communication- Why body language often matters more than words- How to deliver messages clearly without creating resistance- The importance of presence and how you show up for others- How greater self-awareness leads to lasting personal change- Simple shifts that build confidence and credibility in any interactionAnthony and St John unpack the psychology behind influence, the mechanics of communication, and the subtle behaviours that separate those who connect easily from those who struggle to be heard — insights that apply whether you’re leading teams, selling in rural markets, or working on your own confidence.🎧 Listen now to discover how mastering your internal dialogue and external communication can transform the way others respond to you — and the way you see yourself📌 Resources:- Learn more about Anthony Laye’s work: https://www.anthonylaye.com- Connect with Anthony Laye on LinkedIn: https://www.linkedin.com/in/anthonylaye/- Connect with Anthony Laye on Instagram: https://www.instagram.com/anthonylayespeaks/
Growth doesn’t happen by accident — it’s built through standards, action, and the willingness to reflect honestly.In this episode of The Rural Sales Show, St John Craner takes time to reflect on the past year, sharing the lessons, challenges, and insights that shaped his thinking on leadership, performance, and progress.From team dynamics and setting high standards to the growing role of AI in business, St John unpacks what he’s learned about doing the work that actually moves the needle. He talks candidly about the importance of routines, discipline, and making decisions — even when it’s uncomfortable — as essential ingredients for long-term success.This is a conversation about ownership, momentum, and choosing to lead yourself first as we look ahead to what’s coming next.You’ll learn:- Why personal growth starts with honest reflection- How strong team dynamics are built through clarity and standards- The role routines play in sustaining high performance- Why action beats intention every time- How AI can be practically integrated into business, not feared- What commitment really looks like when results matter- Why waiting for the “right time” is the fastest way to stall progress- How to position yourself for growth heading into 2026St John challenges listeners to raise their standards, take responsibility for their development, and be proactive — not passive — about where they’re heading professionally and personally.🎧 Listen now to reflect, reset, and recommit to the habits and decisions that will shape your success in the year ahead.+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Culture isn’t something you copy — it’s something you create.In this episode of The Rural Sales Show, St John Craner sits down with Conrad Smith, former All Black and renowned leader, to explore what it really takes to build a team culture that lasts.Drawing on his experience inside one of the most successful sporting teams on the planet, Conrad shares why authenticity matters more than imitation — and why the strongest cultures are those built deliberately, thoughtfully, and uniquely from the inside out. Instead of replicating what other teams do, the All Blacks invested in what genuinely aligned with their identity, values, and purpose.This is a conversation about clarity, ownership, and choosing carefully where you put your energy — lessons that extend far beyond the rugby field into business, leadership, and life.You’ll learn:⦁Why great cultures aren’t copied — they’re crafted⦁How authenticity creates alignment, buy-in, and pride⦁Why teams must invest in what truly adds meaning and value⦁How the All Blacks chose rituals and practices that reflected who they really were⦁The leadership principles behind building a high-performing environment⦁Why clarity of identity is foundational to sustainable success⦁How teams can strengthen culture by owning their story and directionConrad and St John unpack what separates world-class teams from the rest — the intentionality, humility, and identity that shape how people show up and perform, whether on the field or in the workplace.🎧Listen now to discover how authenticity, clarity, and cultural ownership can transform the way your team works together and what they believe they can achieve.📌Resources:⦁Learn more about Conrad here: https://stats.allblacks.com/all-players/profile/Conrad-Smith-AB-1044⦁Connect with Conrad Smith on LinkedIn: https://www.linkedin.com/in/conrad-smith-726932142/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Leadership isn’t about doing more — it’s about leading better.In this episode of The Rural Sales Show, St John Craner sits down with Jess Weiss, a leadership coach and organisational culture specialist, for a powerful conversation on what truly drives engagement, performance, and sustainable success inside teams.Together, they unpack the rising issue of employee and manager disengagement — the silent cost to businesses everywhere — and explore how coaching, accountability, and clarity can transform how teams show up and perform. Jess shares her insights on how better conversations, smarter delegation, and stronger cultures create the conditions for people to thrive, not just survive.They also dig into the importance of energy management over time management, a shift every modern leader needs to make to prevent burnout and maintain high performance for the long haul.You’ll learn:⦁Why disengagement is one of the most expensive problems in any business⦁How manager disengagement creates ripple effects across entire teams⦁The role coaching plays in lifting performance and improving culture⦁How to master difficult conversations with confidence and clarity⦁Why effective delegation increases ownership and empowers your people⦁The power of vulnerability, curiosity, and continuous improvement in leadership⦁Why energy management — not time management — is the key to sustainable success⦁How to create a culture where accountability is expected, not avoidedJess and St John dig deep into what it really takes to build teams that care, leaders who coach, and cultures that consistently deliver — lessons that apply whether you're leading a rural sales team, a growing business, or a busy organisation.🎧 Listen now to discover how better leadership habits can transform engagement, performance, and the wellbeing of both you and your team.📌 Resources:⦁Learn more about Human Tribe: https://humantribe.com.au/⦁Connect with Jess Weiss on LinkedIn: https://www.linkedin.com/in/weiss-jessica/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Understanding people isn’t a soft skill — it’s a sales skill.In this episode of The Rural Sales Show, St John Craner sits down with Melina Palmer, an applied behavioral economist who has made it her mission to bring real-world behavioral science into everyday business and sales conversations.Together, they explore Melina’s unexpected journey into behavioral economics and the powerful lessons it holds for anyone in sales, leadership, or customer-facing roles. From decision-making shortcuts to pricing psychology, Melina reveals why people do what they do — and how small tweaks in language and approach can shift the entire outcome of a conversation.This is a masterclass in understanding human behavior, delivered in plain English, with practical applications for anyone selling in rural markets.You’ll learn:- Why behavioral economics matters more than ever in sales- The key heuristics and biases that shape customer decisions- How language influences trust, clarity, and conversion- Simple pricing strategies grounded in behavioral science- How to ask better questions to create better conversations- Why being thoughtful and intentional changes buying behavior- How understanding human psychology leads to stronger relationships and improved outcomesMelina and St John unpack the hidden forces behind everyday decisions, the science of influence, and how small behavioral cues can lead to big improvements in your sales results — whether you’re talking to farmers, teams, or customers.🎧 Listen now to discover how behavioral economics can help you sell smarter, communicate clearer, and build stronger relationships in business and life.📌 Resources:- Melina’s The Brainy Business: https://thebrainybusiness.com/- Learn more about her books: https://thebrainybusiness.com/books/ - What Your Customer Wants and Can’t Tell You: https://thebrainybusiness.com/what-your-customer-wants/ - What Your Employees Need and Can’t Tell You: https://thebrainybusiness.com/what-your-employees-need/ - The Truth About Pricing: https://thebrainybusiness.com/the-truth-about-pricing/- Connect with Melina on LinkedIn: https://www.linkedin.com/in/melina-palmer-36ab8712/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Sales success in rural markets isn’t about product — it’s about people, leadership, and knowing your patch inside out.In this episode of The Rural Sales Show, St John Craner sits down with Trevor Dennis, Managing Director of Haifa Australia, for a grounded and insightful conversation on what’s really shaping rural sales performance today.Together, they explore the fundamentals of great selling and great leadership — from mentoring and mindset to recruitment, relationships, and reading market dynamics. Trevor shares his journey through agribusiness and sales management, revealing why the best reps still win on trust, curiosity, and genuine customer connection.You’ll learn:- Why sales managers who coach — not just direct — build better-performing teams.- How self-awareness and honest feedback shape long-term sales success.- What to look for when recruiting rural sales talent (and what to avoid).- Why time in the market still beats time behind a desk.- How to build deeper customer relationships that last beyond the transaction.- Why people-first selling outperforms product-first selling every timeTrevor and St John unpack the realities of rural sales, the power of mentoring, and the human side of leading teams in today’s competitive agribusiness landscape — lessons that matter whether you’re managing a territory or developing a national team.🎧 Listen now to learn how investing in your people, your coaching, and your customer relationships can transform the way you lead and sell.📌 Resources:- Learn more about Haifa Australia: https://www.haifa-group.com/haifa-australia- Connect with Trevor Dennis on LinkedIn: https://www.linkedin.com/in/trevor-dennis-310965/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Selling with confidence isn’t about being pushy — it’s about people, performance, and purpose.In this episode of The Rural Sales Show, St John Craner heads across the ditch to Sydney to chat with Yvonne Hilsz, an award-winning sales trainer and coach who helps teams sell with confidence and leaders lead with clarity.Together, they explore what really drives sales success — from mindset and motivation to coaching, connection, and confidence. Yvonne shares her journey from hospitality to high-performance sales training, revealing how trust, rapport, and great questioning underpin every successful sale.You’ll learn:- Why confidence is the cornerstone of consistent sales performance- How to coach your team instead of just managing them- The difference between high and low performance types — and how to lead each one- Why mindset and self-awareness matter more than scripts or KPIs- How to build rapport that leads to long-term customer relationships- Practical ways to recognise top performers and lift underperformersYvonne and St John unpack the psychology of selling, the art of coaching, and the human side of leadership — lessons that apply whether you’re leading a rural sales team or running your own business.🎧 Listen now to discover how shifting your mindset and coaching approach can transform how you lead, sell, and build trust with every client.📌 Resources:- Learn more about Yvonne Hilsz: https://yvonnehilsz.com/- Connect with Yvonne on LinkedIn: https://www.linkedin.com/in/yvonnehilsz/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Selling isn’t about pressure — it’s about positioning, psychology, and trust.In this episode of The Rural Sales Show, St John Craner speaks with Blair Enns, world-renowned sales trainer and author known for helping creative professionals master the art of selling expertise.Together, they unpack what truly drives sales effectiveness — and how mindset, framing, and confidence shape every client conversation.You’ll learn:- Why mindset matters more than tactics in high-trust selling- How to sell your expertise instead of discounting your value- Smart strategies for pricing, packaging, and bundling services- The four conversations that define every successful sale- How to handle objections without losing authority or rapport- Why not everyone needs to be a “salesperson” — and what to focus on insteadBlair and St John explore how to lead better sales conversations built on clarity, trust, and curiosity — lessons that apply whether you’re selling creative services or complex rural solutions.🎧 Listen now to learn how shifting your mindset can transform how you sell, price, and build long-term client relationships.📌 Resources:- Books by Blair Enns:The Win Without Pitching Manifesto: https://www.winwithoutpitching.com/book/the-win-without-pitching-manifesto/Pricing Creativity: https://www.winwithoutpitching.com/book/pricing-creativity/**The Four Conversations: https://www.winwithoutpitching.com/book/the-four-conversations-a-new-model-for-selling-expertise/- 2Bobs Podcast with David C. Baker and Blair Enns: https://2bobs.com/- Learn more at winwithoutpitching.com- Connect with Blair on LinkedIn: https://www.linkedin.com/in/blairenns+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
What does it take to go from farm life to becoming a top rural sales performer?In this episode of The Rural Sales Show, St John Craner talks with Jade Sklenars of Power Farming, New Zealand, who shares his inspiring journey from a dairy farming background to thriving in agricultural machinery sales.Jade opens up about the lessons he’s learned along the way — from finding structure in routines to shifting from a traditional “product-pitch” approach to a service-first, customer-focused mindset.You’ll discover:- Why routines and consistency are critical for sales success- How to ask the right questions to uncover true customer needs- The shift from selling products to building trust and serving clients- How to stay productive without feeling overwhelmed- The role of effective training and coaching in levelling up your sales career- Why investing in relationships is the key to long-term results in rural marketsJade’s story is proof that with the right mindset, structure, and focus on serving rather than selling, anyone can rise to the top in rural sales.🎧 Listen now to hear Jade’s journey — and the practical lessons you can apply to your own sales career.+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
CRM systems fail not because of the technology, but because sales teams never buy in.In this episode of The Rural Sales Show, St John Craner talks with John Golden, Chief Marketing Officer at Pipeliner CRM and host of SalesPOP! podcast. John shares how sales leaders can successfully implement CRM systems, avoid common pitfalls, and turn them into true performance drivers.You’ll learn:- Why defining your sales process is essential before rolling out CRM- The common mistakes businesses make during CRM implementation- How AI can enhance CRM and sales effectiveness- Why sales leaders should focus on the early pipeline stages- How to prepare properly for sales calls to improve close rates- The role of incentivization in driving CRM adoption- How to align sales strategies with changing buyer behaviorJohn brings decades of experience in sales enablement, coaching, and marketing leadership — making this episode a must-listen for anyone struggling with CRM adoption or looking to sharpen their sales process.📌 Resources:- Learn more about Pipeliner CRM: https://www.pipelinersales.com/- John Golden’s podcast: SalesPOP!: https://salespop.net/🎧 Listen now to discover how to make CRM work for your sales team, not against it.+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
What does it really take to succeed in rural sales?In this feature episode of The Sales Podcast with Wes Shaeffer, St John Craner shares his journey from a corporate marketing background to becoming one of Australasia’s leading rural sales trainers. He explains why rural selling demands a different mindset, one grounded in psychology, consistency, and service over pushy sales tactics.You’ll learn:- Why referrals are the lifeblood of rural business growth- How to build daily sales routines that create consistency and resilience- The psychology behind selling in rural markets — and why mindset matters most- Why the most important sale is the one you make to yourself first- How to move from selling to serving, and build trust that lasts- Practical strategies for finding clients and deepening relationshipsIf you’re in rural sales, agribusiness, or B2B markets, this episode gives you a clear blueprint for building a referral-driven, service-led business that thrives long term.🎧 Listen now to discover how routines, psychology, and service can transform your rural sales success.+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this podcast episode, I share 54 valuable lessons I wish I had learned in my 20s, covering a wide range of topics including personal development, health, resilience, sales strategies, time management, and the importance of relationships. We emphasize the significance of continuous learning, self-awareness, and creating a supportive environment for success. Each lesson is designed to provide insights and practical advice for listeners to apply in their own lives.+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Steve Benson, CEO of Badger Maps, shares his journey from a field salesperson to an entrepreneur, discussing the challenges faced in territory management and the inefficiencies in field sales. He highlights the importance of technology in optimizing sales routes and improving productivity. The discussion also covers the significance of fair territory distribution and how Badger Maps addresses these issues through its software solutions.If you want to connect and find out more about Steve, do it here in LinkedIn: https://www.linkedin.com/in/stevenbensonTo know more about his product Badger Maps go to https://www.badgermapping.com/Also, make sure you follow his podcast:Outside Sales Talk: https://www.outsidesalestalk.com/Apple: https://podcasts.apple.com/us/podcast/outside-sales-talk/id1378407033+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, David Brock, author of the "Sales Manager Survival Guide", discusses the evolving role of sales management, emphasizing the importance of maximizing team performance over merely hitting numbers. He explores the challenges faced by sales managers today, including time pressures and the impact of AI on sales strategies. David advocates for integrating coaching into daily activities and highlights the significance of human connection in coaching, warning against outsourcing critical thinking to AI. The discussion also touches on the use of OKRs to clarify objectives and the necessity of stopping outdated practices to enhance productivity.If you want to connect and find out more about David, do it here in LinkedIn: https://www.linkedin.com/in/davebrock/Also, get his book "Sales Manager Survival Guide" on Amazon to help you become a great sales manager: https://www.amazon.com/dp/0997560207/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Stuart Austin shares his extensive journey in agriculture, from his upbringing on a beef cattle farm to his entrepreneurial ventures in Canada and Australia. He discusses the importance of financial acumen in agriculture, the significance of natural capital, and the lessons learned from his experiences at Wilmot Cattle Company. Stuart emphasizes the role of curiosity and listening in personal growth and the challenges of holding a mirror to oneself in decision-making processes.Stuart Austin and St John Craner delve into the importance of self-reflection, personal growth, and the evolving role of salespeople in agriculture. They discuss the significance of understanding technology in solving real problems, the necessity of building relationships in sales, and the fundamentals of business that drive success. The dialogue emphasizes the need for authenticity, the value of personal development, and the impact of effective communication in professional settings.If you want to find out more about Stuart and what he and his team offers go to: https://www.audaciousag.com.au/To connect with Stuart do it here on LinkedIn: https://www.linkedin.com/in/stuart-austin-70858217/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Mike Simmons discusses the misalignment often found in sales processes and the importance of understanding buyer needs. He emphasizes that sales should be viewed as an act of leadership and service, where the salesperson helps the buyer make informed decisions. The discussion covers the significance of curiosity, the alignment of sales processes with buyer journeys, and the evolution of sales techniques over time. Mike advocates for a shift in perspective, encouraging sales professionals to focus on problem-solving and genuine engagement with customers.Mike Simmons and St John Craner delve into the complexities of leadership and sales management. They discuss the inevitability of problems in leadership, the pitfalls of micromanagement, and the importance of effective coaching. The dialogue emphasizes the need for leaders to serve as guides rather than micromanagers, fostering an environment where team members can thrive. They also touch on the significance of setting clear expectations and the role of curiosity in coaching. The conversation concludes with legacy advice for sales reps and managers, highlighting the importance of being useful and helping others.If you want to find out more about Mike and what he and his team offers go to: https://www.findmycatalyst.com/To connect with Mike do it here LinkedIn, go to https://www.linkedin.com/in/mikesimmons/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this episode, Natalie, a profit expert, shares her insights on common pricing mistakes, the importance of understanding one's salary as a business cost, and the need for effective communication of value to clients.St John and Natalie delve into the critical aspects of pricing and profitability for businesses such as:- Psychological barriers that prevent business owners from pricing confidently and the strategies to avoid discounting while still providing value, emphasising the importance of planning for profitability and understanding the client's perspective to establish a successful pricing strategy- Intricacies of pricing strategies, emphasising the importance of understanding client value, the role of commitment in pricing, and the power of language in sales conversations- Effective proposal strategies and the necessity of documenting discounts and assumptions to ensure clarity and maintain profitabilityThe conversation highlights actionable insights for business owners to enhance their pricing models and client engagement.If you want to start your journey of pricing profitably and find out more about Natalie and what she offers go to: www.NatalieCoombe.comTo connect with Natalie in LinkedIn, go to https://www.linkedin.com/in/nataliecoombe/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Ty R. Brady shares insights on sales and marketing training, emphasizing the importance of understanding the psychology of selling, building rapport, and effectively handling objections.He discusses the significance of serving the customer and focusing on their needs rather than the salesperson's agenda. The dialogue explores various techniques for effective questioning and the role of self-awareness in sales success. Ty also highlights the value of role-playing in training sales teams to improve their skills and confidence.In this conversation, Ty R. Brady and St John Craner delve into effective sales strategies, focusing on handling objections, the importance of integrating sales and marketing, identifying top sales talent, and providing key advice for success in sales. They emphasize the need for a structured approach to sales, the significance of perseverance, and the necessity of understanding customer needs to close deals effectively.Make sure you follow and subscribe to his podcast show:Ty Brady Way: https://podcasts.apple.com/us/podcast/the-ty-brady-way/id1464946628Connect with Ty, through the following channels:LinkedIn: https://www.linkedin.com/in/bradyty/ Tiktok: https://www.tiktok.com/@ty.r.bradyInstagram: https://www.instagram.com/ty.r.brady/+++Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
It’s here! After months of writing, refining, and packing in everything I’ve learned, my new (second) book 365 Days to Rural Sales Mastery is finally out!In this episode, I break down what’s inside, why I wrote it, and how it will help you sell more in rural markets—without being pushy or salesy.Listen in and start mastering rural sales, one day at a time!Grab your copy from Amazon here: https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/(or join our Facebook Group below to get a free online copy).Listen in and start mastering rural sales, one day at a time!+++Want to make more rural sales? Get your FREE copy of my first book “How To Succeed In Rural Sales” Ebook: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Patrick discusses the principles of behavioural science and ethical persuasion, understanding human decision-making processes and the influence of social proof and authority on human behaviour. We delve into the seven principles of persuasion as identified by Dr. Robert Cialdini. They discuss the importance of authenticity, building relationships through shared values, and leveraging consistency in persuasion and the importance of reciprocity, liking, unity, social proof, authority, consistency, and scarcity in shaping relationships and driving sales. The conversation also delves into ethical considerations in persuasion, emphasizing the significance of intent and the long-term consequences of unethical practices. Through engaging anecdotes and case studies, they illustrate how understanding these principles can lead to more effective communication and decision-making.Enjoy this one.Chapters:00:00 Introduction to Behavioural Science and Persuasion02:35 Understanding Human Decision-Making08:43 System One vs. System Two Thinking15:18 The Role of Attention Span in Decision-Making21:40 Ethical Persuasion and Its Importance26:07 The Power of Association in Marketing30:00 Exploring the Seven Principles of Persuasion36:00 The Importance of Authenticity in Relationships42:12 Building Connections Through Shared Values48:00 Leveraging Consistency for Persuasion51:58 Recap of Persuasion Principles with Practical Examples52:59 The Power of Reciprocity in Consumer Behaviour54:11 Understanding Liking and Unity in Relationships56:42 The Influence of Social Proof and Authority01:00:11 Consistency and Scarcity: Motivators in Decision Making01:01:10 The Impact of Scarcity: A Case Study in Beef Sales01:07:04 Ethics in Persuasion: Navigating the Fine Line01:12:12 The Importance of Intent in PersuasionIf you want to find out more abut Patrick and what he and his team offer go to: https://ethicalpersuasion.com.au/To connect with Patrick do it here: https://www.linkedin.com/in/patrick-van-der-burght/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this episode, Simon Bowen shares valuable insights on sales, emphasising the importance of understanding human behaviour. He advocates for a noble approach to selling that prioritises value and understanding over pressure tactics.Simon discusses using models to enhance communication and highlights the difference between being a vendor and a customer hero. He also addresses how sales are evolving in our AI-driven world and the significance of wisdom in the process.He encourages a future-proofing approach by simplifying complexity, maintaining calm, and helping clients become the heroes of their own stories. Finally, Simon underscores the importance of embracing AI to stay competitive in the changing market.Make sure you watch Simon and me chat as he draws his wonderful and powerful selling models on our new YouTube Channel: https://www.youtube.com/watch?v=yC4AbZvx4kETo find out more about Simon and his models visit: www.modelsmethod.com and make sure you sign up for his 20min teachings.+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this conversation, Paul Niven, Vice President of Sales at Alta Genetics, shares his extensive journey in the agriculture and dairy industry, particularly focusing on his experiences in China and international sales. He discusses the importance of understanding customer needs, the qualities of effective sales leaders, and the significance of structured sales training. Paul emphasizes the need for salespeople to build genuine relationships with customers while also being knowledgeable about their products. St John and Paul discuss the challenges and strategies in sales training and management, particularly in the agricultural sector. They emphasize the importance of effective training methods, the role of sales managers, and the vital integration between sales and marketing. The discussion highlights the need for follow-up after training events, the balance between managing and selling, and the evolving nature of sales strategies. Paul also shares insights on the difficulties of agricultural sales and the necessity of continuous learning and adaptation in the field.Paul's LinkedIn: www.linkedin.com/in/paul-niven-%E…5%8D%9A-1127a8b/Sound Bites- There are no customers in head office.- A theory download is no good.- Sales managers should not be selling.- Sales is the lifeblood of business.- Agricultural sales is very tough.- Don't pretend you know everything.- You need to keep learning.Chapters00:00 Introduction to Paul Niven and His Journey02:11 - Career Path and Experiences in Agriculture08:33 - Transition to China and International Sales12:34 - Managing a Diverse Sales Team14:28 - Qualities of a Good Sales Leader20:28 - The Importance of Customer Relationships26:41 - Sales Training and Development34:15 - Defining a Successful Sales Process38:45 - The Pitfalls of Traditional Sales Training42:11 - The Role of Sales Managers in Coaching44:41 - Designing Effective Sales Management Training48:40 - Sales Managers: Should They Sell or Manage?54:18 - The Interplay Between Sales and Marketing01:01:46 - Advice for Younger Sales Professionals+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
I wanted to kick off the new year with a few thoughts and reflections to kick off 2025 for you. I hope these ideas and insight help you. Enjoy.+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week Wes “Sales Whisperer” Schaeffer joins us from Southern California to talk all things sales. Wes is a seasoned sales pro with all the creds you’d expect from a former US Airforce Man. We swap war stories on best and worst sales training techniques, what Wes sees as what the best sales pros are made of, the role of mentors and what you can do to make more sales. We also talk Ju-Jutisu, Jock Willink and Bruce Lee along with the importance of commitment, discipline and consistency.He also shares his own much better version of ABC - the new ABCs of selling are always be curious, concise, consistent, and congruent.Wes is a top dude and worth following. Enjoy this one.To connect with Wes do it here LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/To find out more about his 12 weeks to Peak programme go to https://wesschaeffer.com/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week we go to Alberta, Canada to speak to top territory manager Joe Messina who works for Noble Equipment: https://www.nobleequipment.ca/.Joe typifies what a great territory manager looks like: disciplined, self-motivated, driven and focussed. Listen to how he plans his weeks, manages his time, segments his customer base and bounces back from knock backs or rejections.If you’re a machinery sales rep – or any rural sales rep for that matter – you can learn a lot from the likes of Joe.Enjoy this one.To connect with Joe do it here LinkedIn: www.linkedin.com/in/joe-messina-963055191/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week I got lucky – again. For the second time I got back on with the wonderfully knowledgeable Andy Paul and his excellent show The Win Rate podcast: https://open.spotify.com/show/1B2IyepUjl01CP2LbOzxt3Andy, me and his guests talk about the importance of not selling, selling like a human and the problem with forcing prospects through a seller’s process, rather than a buyer’s process.This was a lot of fun and I think you’ll learn a lot about what stance to take when selling to win more deals.Enjoy this one.To connect with Andy do it here LinkedIn: https://www.linkedin.com/in/realandypaul/Make sure you follow and subscribe to his podcast show The Win Rate: https://podcasts.apple.com/co/podcast/the-win-rate-podcast-with-andy-paul/id1688743707?And make sure you buy a copy of his brilliant book Sell Without Selling Out: https://www.amazon.com/Sell-Without-Selling-Out-Success/dp/1989603572+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
"Self-interest is undefeatable.”Make sure you read this again. What sales coach and trainer Michael Dunlevy is teaching us is we can only sell to our prospect’s self-interest which in turn will then serve our own.Michael shares a similar sales philosophy to me and is very aligned in the same practices which made it a joy and pleasure to have this conversation with.Take this episode as special training coaching call for you.Listen and learn.I hope it helps.To connect with Michael connect and follow him, make sure you do here.Facebook: https://www.facebook.com/MichaelJamesDunlevyLinkedIn: https://www.linkedin.com/in/michael-j-dunlevy/Also make sure you follow his and his colleague James Lawrence and their Unscripted Podcast: https://www.youtube.com/@jameslawrenceco/podcasts+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
Aaron Walsh is mental skills coach who works with the Chiefs Super 15 Team in NZ, Scotland Rugby, Harlequins, Texas Rangers and the Newcastle Knights.We talk about what sales teams can learn from high performance sports teams he has coached and trained over the decades.He shares his framework of: Grow yourself - Grow your mindset - Grow under pressure.We also talk about the importance of belief, accountability and ownership and how this leads to sustained success.We also discuss how to “manage the moments”.To connect with Aaron connect with him here on LinkedIn: https://www.linkedin.com/in/aaron-walsh-561690b0/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
“Ferg” as he’s affectionately known to many on both sides of the ditch is founder and owner of NextGen Agri which specialise in animal genomics and advisory.Ferg shares in this episode how he stays on his game with the extensive travel he does, his routines, his rituals and how he manages energy and exercise along the way.We also have Ferg to thank for giving us a big boot up the backside to get this podcast up n’ running.🙏 Ferg.Enjoy this one.To connect with Ferg direct: https://www.nextgenagri.com/Make sure you follow his podcast: https://open.spotify.com/show/5q1bL5oun1Mczrpgj9gk2f+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
“True salesmanship is the science of service. Grasp that thought firmly and never lose grip.” Arthur Sheldon 1903Todd Caponi is the author of the 3x best-book-award-winning and international best-seller, The Transparency Sale, and his new bestselling book, The Transparent Sales Leader. Todd is a multi-time C-Level sales leader, a behavioural science and sales history nerd, and has guided two companies to successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as President of Sales Melon.We talk about what the importance of honesty and transparency in sales and what we can learn from sales historians. We also talk about the demise of the sales profession and what history got right and we’ve got wrong. Todd is now an avid sales historian and collects and buys early 1900s sales magazines and catalogues that drive his poor wife and space in his home crazy.I’ll leave the last words to Arthur Dunn in 1919 (Scientific Selling & Advertising) who Todd refers to: “If the truth won’t sell it, don’t sell it.”Wise words indeed.Enjoy this one, especially if you’re a history buff and love great quotes. It’s a goodie and packed with them!To connect with Todd and buy his brilliant books: https://toddcaponi.com/To follow Todd on Instagram: https://www.instagram.com/saleshistorian/To subscribe to his podcast: Apple: https://shorturl.at/OiBWuSpotify: https://shorturl.at/Elh1I+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week I got my former coach and favourite Texan friend Carrie Wilkerson on the show and boy did she not disappoint!Carrie is a world class speaker and coach. She has shared the stage w leadership expert and 64 best selling books author John C Maxwell. She also just closed for the Ziglars – yes THE Zig Ziglar! So when I say we got lucky to get Carrie on we were very lucky for her to share all her wisdom and knowledge with us.We talk about what makes people coachable, coaching for accountability, lessons in leadership, how she coaches herself, how she leads herself and a whole bunch of other Carrie bombs. She rains utter gold on this so I strongly encourage you listen to this twice and take notes. To connect with Carrie go to: www.carriewilkerson.comTo subscribe to many of her wonderful generous resources go to: www.carriewilkerson/links+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week the tables get turned on me as I get interviewed by friend and colleague Bridgit Hawkins who is CSO of CropX and Chair of NZ Agritech.We talk about my passion for life-long learning, what I do to motivate myself, boundaries, standards, routines, rituals, non-negotiables and the importance of energy management.Whilst this was different I hope there are some nuggets you can take out from it and use in your own life to get further ahead. +++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: https://nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week we get Farm Tender Founder and Owner Dwain Duxson on the show to talk about how he’s grown his business which now have a customer list of over 70,000 on its performance platform where they sell a multitude of rural items each and every day.Dwain is an avid reader, writer and email and is living proof that email and newsletters are not dead. Used well it’s the message and the medium.He shares many tips and tools he and his team have used to grow their business significantly in the last 15 years.Pay attention to what he says because it works.To find out more or connect with Dwain connect with him here on LinkedIn:https://www.linkedin.com/in/dwain-duxson-81979b46/ or here: www.farmtender.com.au/about-us+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedInSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
“You can’t scale dependency”Keith is named one of the Best Leadership Coaching organizations worldwide. Since 1989, Keith has coached over 3 million managers and salespeople on six continents in over 75 countries. He’s the author of Coaching Salespeople into Sales Champions, the #1 best-selling sales management coaching book on Amazon and Sales Leadership, which was named Amazon’s 2018 Sales Leadership Book of the Year. He was also named one of the most influential coaches by Inc. magazine and Fast Company.We discuss:– why sales managers prefer to deflect their own training by talking about their team instead of themselves– the top three attributes of highly successful sales managers– the importance of taking time to self-reflect to improve self-awareness– how to manage for accountability and under-performance– the vital need for conversations of care when coaching your rural sales teamWe were extremely fortunate to get Keith to come on show so buckle up for a sales management masterclass.This one was a cracker.Enjoy.+++Download many of his generous free sales leadership and coaching resources here:https://keithrosen.com/Connect personally with Keith on LinkedIn here:https://www.linkedin.com/in/keithrosen/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here(https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
“You can’t scale dependency”Keith is named one of the Best Leadership Coaching organizations worldwide. Since 1989, Keith has coached over 3 million managers and salespeople on six continents in over 75 countries. He’s the author of Coaching Salespeople into Sales Champions, the #1 best-selling sales management coaching book on Amazon and Sales Leadership, which was named Amazon’s 2018 Sales Leadership Book of the Year. He was also named one of the most influential coaches by Inc. magazine and Fast Company.We discuss:– why sales managers prefer to deflect their own training by talking about their team instead of themselves– the top three attributes of highly successful sales managers– the importance of taking time to self-reflect to improve self-awareness– how to manage for accountability and under-performance– the vital need for conversations of care when coaching your rural sales teamWe were extremely fortunate to get Keith to come on show so buckle up for a sales management masterclass.This one was a cracker.Enjoy.+++Download many of his generous free sales leadership and coaching resources here:https://keithrosen.com/Connect personally with Keith on LinkedIn here:https://www.linkedin.com/in/keithrosen/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here(https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
“When you preach excellence and practice mediocrity you are a liar.”Allistair McCaw is a high performance coach, best-selling author of 7 books and sought-after keynote speaker based in Florida and is himself a former World Champion Duathlete. He has trained many South African cricketers and tennis players like Graeme Smith and Kevin Anderson and spent time with Roger Federer.He’s also worked alongside well known ATP/WTP tennis legend Nicholas James Bollettieri who trained Andre Agasssi, Venus and Seren Williams, Monica Seles, Boris Becker and Maria Sharapova.We talk what sales leaders can learn from top sports coaches and the importance of vulnerability when it comes from leading from strengths. We also talk about why it’s vital to have the 3Cs: Character, Competence + Coachability. We also touch on how you need to show how much you care for each individual on their team so they trust you and work for you.This is a great episode for rural sales managers and leaders who want to learn to get better and get the most from their rural sales team.Enjoy.+++To connect with Allistair do this here on LinkedIn:https://www.linkedin.com/in/allistair-mccaw-552a0a89/Buy any of his 7 best-selling brilliant books here:https://www.amazon.com/stores/Allistair-McCaw/author/B075G2LGZS?ref=sr_ntt_srch_lnk_1&qid=1718848027&sr=1-1&isDramIntegrated=true&shoppingPortalEnabled=trueSubscribe to his Podcast here (Apple and Spotify)Apple Podcast: https://podcasts.apple.com/gb/podcast/the-allistair-mccaw-podcast/id1343829348Spotify: https://open.spotify.com/show/3KODIEjT94yww1NzPPbQEp?si=c537897250104d6f+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here(www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)
In this solo podcast, St John shares his top 10 recommended podcasts and email newsletters, emphasizing the value of continuous learning and expanding knowledge. He provides insights into each podcast and newsletter, highlighting their relevance to human behavior, psychology, neuroscience, and personal development. St John encourages listeners to convert their downtime into uptime by leveraging podcasts and newsletters for learning and personal growth. Here are some of the key takeaways: -The Importance of Continuous Learning: St John underscores the necessity of ongoing education for both personal and professional development. -Top 10 Recommendations: A curated list of podcasts and email newsletters that delve into topics such as human behavior, psychology, neuroscience, and personal development. -Maximizing Downtime: Tips on how to turn idle moments into productive learning opportunities using podcasts and newsletters. Check out the top 10 podcast here! 1. The Knowledge Project by Shane Parrishhttps://fs.blog/knowledge-project-podcast/2. Hidden Brainhttps://hiddenbrain.org/home/3. The Diary of a CEO by Stephen Bartletthttps://stevenbartlett.com/doac4. The Psychology Podcast by Scott Barry Kaufmanhttps://scottbarrykaufman.com/podcast/5. The School of Greatness by Lewis Howeshttps://lewishowes.com/sogpodcast/6. SmartLess by Jason Bateman, Sean Hayes, and Will Arnetthttps://www.smartless.com/7. Impact Theory by Tom Bilyeuhttps://impacttheory.com/8. Finding Mastery by Dr. Michael Gervaishttps://findingmastery.com/9. The Business of Authority by Jonathan Stark and Rochelle Moultonhttps://www.thebusinessofauthority.com/10. The Tim Ferriss Showhttps://tim.blog/podcast/+++ Connect on LinkedIn: www.linkedin.com/company/agrarian/+++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
Nathan Faledie is a Dakota based farmer who writes a lot about the trials, triumphs and tribulations of Agtech. He comes very much from a farmer-first perspective and is known round the traps for asking good qualifying questions when thinking about the adoption or pros and cons of Agtech on-farm.Nathan is unapologetic in challenging industry norms and assumptions so I got into the show to stir the pot somewhat and offer a different perspective and has an extensive background in Ag and Agritech.Enjoy.Show Notes: Listen to Ag-Uncensored podcast on Spotify (https://shorturl.at/jIbsW) and Apple Podcasts (https://shorturl.at/cKHQQ)Connect with Nathan here (https://www.linkedin.com/in/nathan-faleide-036b43b5/)+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
“The minute we begin to think we have all the answers, we forget the questions.” Madeleine L’EngleThis week we speak to top selling machinery area sales manager Tony Hennessey from JCB Construction which is part of the Power Farming Group. (www.powerfarming.co.nz)Tony is based in Waikato, New Zealand and has enjoyed a meteoric rise to his current role in less than 7 years.He has been a consistent top sales person and winner of company sales records in large and mini excavators and strives for excellence.We talk about how he got to where he is today, the struggles and sacrifices he made, the lessons he learnt along the way (including catching himself when he got arrogant and strayed from the system or process he’d put in place) and the structure, routine, rituals and habits he’s installed to support his success (top traits of a high performer there btw 😊He also talks about what he teaches and trains his team on and what he looks out for most in performance drawing from his own experiences. If you sell machinery and are struggling this is episode for you and I have no doubt we will be hearing a lot more about Tony in Ag leadership soon enough.+++Connect on LinkedIn: www.linkedin.com/company/agrarian/To connect him direct: realgearliveshere@gmail.com+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
This week we got lucky and managed to convince former Waratahs, Queensland Reds and Wallabies player Beau Robinson to come onto the show.Beau specialises in leadership coaching predominantly to the Ag sector and shares many lessons on what he learnt along the way as a high performance athlete and how they translate into the corporate and agri world.We talk plenty of footy and code with a good dose of talking about business, coaching, management and the difference between them all.Beau shares some gold with key insights working alongside high performance athletes and coaches across his illustrious career. Make sure you take note of them.Enjoy.This week we got lucky and managed to convince former Waratahs, Queensland Reds and Wallabies player Beau Robinson to come onto the show.Beau specialises in leadership coaching predominantly to the Ag sector and shares many lessons on what he learnt along the way as a high performance athlete and how they translate into the corporate and agri world.We talk plenty of footy and code with a good dose of talking about business, coaching, management and the difference between them all.Beau shares some gold with key insights working alongside high performance athletes and coaches across his illustrious career. Make sure you take note of them.Enjoy.+++To connect with Beau do this here on LinkedIn: https://www.linkedin.com/in/beaurobbo/To buy his brilliant book In The Arena go here:https://www.amazon.com.au/Arena-business-climbing-overcoming-adversity/dp/0648540421+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
“Your level of success will rarely exceed your level of personal development because success is something you attract by the person you become.” - Jim RohnIf you’re struggling in sales and feeling down or dejected, I’ve recorded this episode especially for you. I share some of the tools I’ve used to get through some tough patches and come out the other side. The most important thing you can do is continue to take consistent and deliberate action, and the right action of course as you can be busy working on the wrong stuff rather than the right.And remember to take solace in the fact that all your competitors are in the same boat—it’s always up to you and the choices you make to navigate these times and become better. Let me know what you think of this episode by dropping me a message or email. I always love to hear from you and get feedback on the show.I’ll leave some last words of wisdom again to our mate Jim Rohn:“Don't wish it was easier, wish you were better. Don't wish for less problems, wish for more skills. Don't wish for less challenges, wish for more wisdom.”+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
I recently was invited to appear on the very popular Farm4Profit podcast with hosts Dave and Tanner to talk about the science behind rural sales psychology.I share some tips that I teach my students so listen up and take lots of notes like Dave did if you want a masterclass in how to make more rural sales.Thanks to Dave and Tanner for having me on their fantastic show. Make sure you follow them!Show Notes: Farm4Profit shows linksSpotify: https://acesse.one/68dPz Apple Podcast: https://l1nk.dev/vQPX8 +++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
"Be in the mind of your market.”This week we speak to my good Irish friend and buddy Ross O’Lochliann who teaches and specialises in copywriting, marketing and persuasive writing.Ross takes us through his 5 steps to find your Golden Prospect which is utter gold in itself so make sure you listen carefully and take notes.We also talk about where good insights come from the power of observation and paying attention to the conversations you have with customers.Ross also recently made a public pledge to be 100% human ie. his content is not AI/Chat GPT created. Ross writes from his soul and true self and suggest you do too as there is only one of you and everyone else is taken!Whatever you right must reward your reader and be worth reading and worth following. And always write on the regular.This was a great conversation and a ton of tips for you if you want to improve how you connect and build better relationships with future customers.Show Notes:To download and access many of Ross’s free resources visit:https://conversionengineering.co/open-every-day-book/ +++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
David is a sales scientist, lecturer, author and speaker who wrote a brilliant book called Sell The Way You Buy which you all need to go out and buy right now.I got David on the show to talk about the science and data he has synthesised over many years that helps sellers sell.We talk about the science of self-disclosure and how we improve the feeling and experience of buyers when dealing with sellers. David also talks about the importance of disassociation and detachment from the outcome of sales so you can be better received and complied with as a seller.David is world-class at what he does so I recommend you listen to this one and follow him on LinkedIn (link below) and his many resources which he generously and freely shares.This was a GREAT conversation which I enjoyed. I hope you enjoy it too.Show Notes:To connect with David on LinkedIn: https://www.linkedin.com/in/dpriemer/To know more about what David does check: https://cerebralselling.com/Buy his book: https://www.amazon.com.au/Sell-Way-You-Buy-Approach/dp/1989603203+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
Emmy is a animal scientist, former journalist, author blogger and speaker who specialises in helping rural companies – and especially as animal nutrition companies – tell their story better.We talk about how you create a unique and different story, where it comes from, the do’s and don’ts of corporate communications, and most importantly the DNA and dialect of your brand voice.Show Notes:To connect with Emmy on LinkedIn: linkedin.com/in/emmykoeleman +++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
“How long do you need to suffer for?”“The frame is more important than the picture”Kane Brisco is a Taranaki dairy farmer, author and coach of Farm Fit NZ.Kane published a book (link below) 2 years ago which is brilliant so I got his own the show to share why he wrote it and what other rural men and women can learn from it.We talk about the mistakes Kane sees rural men make inc. a lack of self-awareness and in his case being too proud to ask for help (he did eventually with a farm consultant). We also talk about the connection between body and mind, the importance of self-care, having a purpose, smelling the roses, connecting with nature and people, the legacy you want to leave and why exercise creates energy even when you don’t feel like it.Since reading his book I’ve wanted to talk to Kane for a while. You’ll get a ton from this episode if you listen with an open mind.Awareness is key. Enjoy.Show Notes:Email Kane (farmfitnz@hotmail.com)Connect with him on Instagram: Farm Fit NZ (https://shorturl.at/besK0)To buy his brilliant book here (https://shorturl.at/jFNPQ)+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week I’m doing something different. I wanted to share a podcast I was very fortunate to guest on with our previous guest Andy Paul. Andy runs a very successful coaching company in the US and is one of the top US sales coaches in his country. His Win Rate Podcast is in the top 1% of all sales podcasts globally and the podcast itself is in the top 10% of all podcasts.We talk as a panel about the importance of signalling psychological safety both with buyers but also as managers managing reps. When we do this we create the right conditions for a sale because our buyer feels safe and will be more vulnerable with us so we learn more through a deeper, richer conversation.Andy is world-class at what he does so I recommend you listen to this one and follow him and his show (links below).Show Notes: Win Rate Podcast ShowSpotify: https://rb.gy/1g264gApple: https://rb.gy/66uu34To find out more about Andy, read his blogs or buy his books: www.andypaul.com+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
“Responsibility is about you responding with ability.” Wayne Dwyer This week we welcome public speaker, NLP trainer and clinical hypnotherapist Dr John Santangelo onto the show to tell us all about NLP (Neuro Linguistic Programming) and how you can use the power of re-wiring your mind to get the success you deserve.We talk about why change is so hard yet so easy, how to make new habits and behaviours stick, self-sabotage, mental recipes and the importance of awareness and action, having a clear vision and mapping obstacles. John has great energy, shares his best books (including the ones he wrote himself – see his links below). He was a joy to interview.Enjoy. Show Notes: To get in touch with John directly and book your 30-minute coaching session: www.LANLP.com/coaching Free NLP Mini-Course: www.LANLP.com/free Free Setting Goals ebook: https://lanlp.com/setting-goals-sign-up Buy his other books:https://www.amazon.com/stores/author/B002VAYUDU/allbooks+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
"The mental is to the physical as three is to one.” - Napoleon BonaparteThis week we speak to international basketball player Dre Baldwin from Miami Florida on the mind of an athlete and his experience of what NBA call “Exposure Camp” where he sent a VHS to 60 coaches and got picked by 1.Whilst he wasn’t successful in being drafted into the NBA he did spend 9 years overseas playing professional basketball.We talk about the importance of practice, dedication, self-belief, discipline, sacrifice and visualisation.He was very early in picking up the internet whilst other players were focussing on their game and he set up his own mindset coaching business. Since then he’s never looked back as an author of 9 books and speaker at 4 TedX events.He is a prime example of someone who doesn’t give up and determined his own destiny using the right mindset and training his brain as much as his physicality.If you’re struggling with mindset or self-belief , “Dre All Day” is your man for some big inspiration that you can do something if you want it badly enough.Show Notes:To get in touch with Dre direct and connect with him on LinkedIn go here: https://www.linkedin.com/in/dreallday/To buy his Book The Third Day: The Decision That Separates The Pros From The Amateurs go here: http://bit.ly/Third-Day-Decision-Separates-AmateursTo find out more or enrol in Dre’s Work On Your Game University here: https://rb.gy/dn8ma6+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
In this week's episode, we have Leslie Venetz, a top sales trainer based in Chicago. She shares her story and insights on taking responsibility for professional development and betting on oneself and talks about the difference between expertise and experience, and the distinction between true sales professionals and those treating sales as a job. Leslie shares her resources and strategies for growth and development, including rituals, routines, structures, and systems. Lots of valuable takeaways from Leslie in this episode. Enjoy. Show Notes: To connect with Leslie on LinkedIn you can do that here. https://www.linkedin.com/in/leslievenetz+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week we welcome wealth coach Jackson Millar who shares some ideas for some of you who might be working a sales job to provide some much needed off-farm income to support on-farm income. His advice is simple, practical and easy to understand without any of the normal complexity you sometimes get with financial advisors.He shares the 3 asset strategy he uses to great effect plus gives his 5 fundamentals on property which is worth its weight in gold.We also talk about the blocks and barriers that stop people from getting started on their wealth journey. The key is to start small with baby steps and build from there.Enjoy.Show Notes:Make sure you take his Wealth Health Check https://www.wealthhealthcheck.com.au/optin1649826932327Or to connect with Jackson and his Team go to https://www.aureusfinancial.com.au/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week we welcome Bridgit Hawkins who is the Chief Sustainability Officer of CropX(https://cropx.com/), Chair of Agritech NZ (https://agritechnz.org.nz/) and mentor at Sprout https://www.sproutagritech.com/).Bridgit shares a ton of insights starting with her own Regen start up story before she sold and exited to CropX, what she would have done differently if she had to do it again, the product, sales and marketing mistakes she suggests you avoid and her best advice for any agritech company when the going gets tough (which it always will).This is an episode that will be useful to you if you are an owner, founder or head up or manage an agritech or rural agribusiness as there’s so much we cover in this episode that can save you a lot of time, money and pain.Show Notes:To connect with Bridgit on LinkedIn you can do that here: linkedin.com/in/bridgit-hawkins-485a9b8+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week we welcome Conrad Wilkshire who is GM Rural at Property Brokers and former GM Agribusiness at BNZ Agri and COO at FMG. Conrad shares some of the tools and frameworks that have helped him manage significantly sized rural sales teams over his career. We talk about the importance of autonomy and mastering and designing the right environment for “ordinary people to achieve the extraordinary”. This is an episode that will be useful to you if you head up or manage a large rural sales team and want to learn about how you can take them to the next level.Enjoy.To connect with Conrad on LinkedIn you can do that here: linkedin.com/in/conrad-wilkshire-99435650 To find out more about his company and what they do: www.propertybrokers.co.nzHis recommended books:Gung Ho (https://a.co/d/aJQ5gI9)The Leadership Code (https://a.co/d/hCN6buq)+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week we welcome owner and founder Richard Harris of The Harris Consulting Group who specialise in teaching and scaling tech/SAAS sales teams. Richard is also one of only a few very esteemed “Sales Blazers” having been recognised formally by SalesForce.Richard and I talk about why so many managers and teams resist sales training and the psychology behind their reluctance to change so they can become better.We also touch on why there is often the same resistance and reluctance when it comes to sales teams using and adopting CRM.Show Notes: To connect with Richard on LinkedIn where posts both prolifically and intelligently you can do that here: https://www.linkedin.com/in/rharris415/To find out more about his company and what they do: https://theharrisconsultinggroup.com/ And watch out for his upcoming book which will be released in February 2024 called The Sellers Journey (which I will be putting on pre-order and on my watchlist).+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week we welcome master sales trainer Gina Trimarco on the show from South Carolina US who works at Sales Gravy and is the founder of the Carolina Improv Company (improv comedy theatre and school since 2008).Gina has dedicated her career to helping people learn to become more agile communicators through the power of improv.We talk about several humour-appropriate strategies that salespeople can use to build genuine rapport and provide a superior buying experience inc. the “Yes And” technique as well as her Heightening Strategy. She also shares how to think on your feet by the game of the scene which she learnt doing and teaching improv.If you want to learn a few tips about to have a bit more fun and “find the funny” rather than force it – and put your buyers at ease whilst you’re at it - you’ll love what Gina has to share.To find out more or connect with Gina and the Selling with Humour courses she runs feel free to connect with her on LinkedIn: https://www.linkedin.com/in/ginatrimarco/ To find out more about the improv classes she runs visit: https://ginatrimarco.com/carolina-improv/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This week we welcome John Duncan on the show who owns and runs an executive leadership coaching consultancy in Christchurch.John is a fountain of knowledge on all things leadership and has worked with some of the best and biggest corporates in New Zealand.We talk about the difference between management, leadership, coaching, mentoring and consulting. We also dive deep on what self-leadership means and the importance of emotional intelligence and learning agility.If you run a sales team or are a manager this will be one you want to listen to and learn from.Enjoy.Show Notes:To find out more or connect with John feel free to connect with him on LinkedIn: https://www.linkedin.com/in/johnduncan1/ To see what John and his team at The Forum Group offer visit http://www.forumnz.co.nz/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: https://www.linkedin.com/in/stjohncraner/Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: https://www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz
This one’s a bit more of a personal podcast where I take you through my life story and where I am today.I constantly do difficult things so I can learn more about myself – and trust myself. When I do this the confidence I have in myself grows as I set myself new standards so I can show up for the world as a better person.Whether it was moving to the other side of the world at 25, getting divorced at 32 with no family around me, swimming Kapiti Island (which got cancelled 3 times) or starting my own business 7 years ago with ZERO clients, I’ve always liked to do difficult things. I’ve never taken the easy path because you learn nothing and you end up married to a life of mediocrity.There’s only one person that will kick your own arse - and it’s yourself. No one else is coming to get you or sort you out. It starts with you and the relationship you have with yourself. When you get that part right, all your other relationships improve because you buy into you.On this podcast I share a lot about myself that I haven’t shared widely with others in the hope that learning about me might awaken or make you learn something about yourself.Enjoy.+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals)here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.agrarian.co.nz
Lindy Nelson MNZM is founder of the Agri-Women’s Development Trust which she formed in 2010.Lindy is a staunch supporter of agricultural women and their contribution to off and on-farm income as leaders so it made sense to get Lindy on the show to talk about her own leadership journey.Lindy talks about the importance of self-awareness and being held to account. She also talks about why leading yourself is the first step to successful leadership. We get her views on what makes a great sales experience, what’s right and wrong about rural marketing and she also shares a very clever S.C.A.R.F acronym that will help you in your conversations at team, client or Board level.It was a delight to talk with Lindy and I always learn a lot. Hope you do too.Enjoy.+++Show Notes:To get in touch with Lindy connect with on LinkedIn (linkedin.com/in/lindy-nelson-mnzm-54aa6228) or email her: ratahiwi@farmside.co.nzTo find out more about AWDT go to: www.awdt.org.nz To find out more about the great work Lindy and her Safer Farms Team are doing visit: https://farmwithoutharm.org.nz/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals)here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome back on the show Mark Elliot former High Performance Director of Triathlon NZ, Bike NZ, NZ Olympic Winter Sports and now Board Members of Paralympics NZ.Mark and I pick up where we left at Episode 28 (https://open.spotify.com/episode/1osqkymzhOm2qvfuMwuKL3?si=jHnrKsz1SRq4OCjrMKn-Ow) where we go deeper into the importance of pre-briefing and de-briefing in high performance sport and how this same process can be applied in sales with your rural sales teams.We also talk about how to develop a coaching culture and how to create the right conditions to provide feedback without athletes – or your team members – taking things personally. We cover off the importance of self-awareness and the coaches Mark follows and admires. We also chat quickly about Eddie Jones : ) This episode will – again - give you some inspiration and insights into the minds of world-class coaching and coaches and how you can apply similar principles to lift the performance of your rural sales team.Show Notes:To find out more or connect with Mark feel free to connect with him on LinkedIn - linkedin.com/in/mark-elliott-936488aa +++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals)here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.agrarian.co.nz
“You gotta kill the person you were born to be to become the person you want to be.”Harry Newey is a long-time Rural Sales Success™ student and Key Account Manager for Castlegate James Feeds NZ.Harry takes us through his life and learning journey including his Royal Marines recruitment process, his mindset, his routine and rituals and the habits he uses to ensure he sold the biggest ever company tonnage on record (he’s on track to beat it again this year).Harry is a great example of what can be achieved regardless of your upbringing or background and how applying the right training in both the personal and professional space can make you unstoppable in sales.Harry epitomises what it is to be a great, coachable student and a life-long learner with an open and willing mindset. His maturity, self-awareness and growth belies the fact he’s only 27 years old.Listen and learn the specific tools and techniques Harry uses to keep himself and his tonnage sales at the highest level.+++Show Notes:To find out more about Castlegate James and their innovative co-product feed solutions that divert 700,000 tonnes of food from landfill yearly visit: www.castlegatejames.com+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals)here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome Derek Daniell who is a very well-known and respected across New Zealand Ag in his role as CEO of NZ’s largest ram breeding business Wairere (https://wairererams.co.nz/) which has operations in NZ, Australia, UK and Europe.
Derek is a big cerebral thinker and looks at the bigger picture for NZ Ag.
We talk about the future of NZ Ag, what Australia thinks of NZ, climate change and GHG emissions, carbon, land prices, his biggest life lessons and his best advice for sales people selling to farmers.
Enjoy this one.
Show Notes:
To find out more about Derek and Wairere visit https://wairererams.co.nz/
+++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome James Allen who is a very well-known and respected agribusiness consultant across New Zealand in his role as CEO of New Zealand’s largest agribusiness and farming consultancy AgFirst NZ.James is a current Nuffield scholar, former president of the National Fieldays Society and a leading contributor to many rural and farming organisations.James works with many farmers across all sectors so he shares a lot of insights into what makes farmers tick, what to watch out for and how to sell to them in tougher times. We also talk visual, verbal and non-verbal cues. You’ll learn a lot here. Enjoy.Show Notes:To find out more about James and AgFirst NZ visit www.agfirst.co.nzTo download their exclusive Dairy Farm Budget Monitoring Survey which shares some very valuable data visit: https://www.agfirst.co.nz/projects/financial-survey-dairyTo connect with James personally on LinkedIn - https://www.linkedin.com/in/james-allen-b65bb014/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)For more on us, what we do and who we work with: www.agrarian.co.nz
“Content is king, consistency is key.”
Duncan Humm is editor alongside colleague Tyler Fyfield who run a highly successful 220,000 strong Facebook Group called NZ Farming (https://www.facebook.com/NZFarming)
Duncan takes us through some tips and techniques to growing a group and the importance of caring for your community before commercialising it. He also talks about the how any post needs to be authentic and genuine, not polished or corporate to get true connections and engagement.
NZ Farming is one of the largest Facebook Groups in New Zealand and during COVID was in top 5 of all Facebook pages.
If you want to grow a group, learn how here. Enjoy.
+++
Show Notes:
To contact Duncan directly email him: duncan@nzfarming.org or connect with him on LinkedIn linkedin.com/in/duncan-humm-a3a0b2149
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)
For more on us, what we do and who we work with: www.agrarian.co.nz
“In order to be a thought leader you need to have leading thoughts.”
This week we welcome back my Minnesota Agritech marketing buddy Dan Schultz.
Dan and I talk this time about the traditional ad agency model, why we are both seeing so much “marketing theatre” (aka. vanity metrics), the importance of being provocative and then nuanced in your positioning and what AI tools like ChatGPT and MidJourney mean for agritech marketing. Dan also shares his go to marketing book recommendations and best podcasts.
Show Notes:
To contact Dan directly email him: dan@schultzcollaborative.com or connect with him on LinkedIn www.linkedin.com/in/danpschultz/
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation).
For more on us, what we do and who we work with: www.agrarian.co.nz
“What’s an idea you wish your market would buy into?”
This week we welcome Philip Morgan to the show who is a positioning and specialisation coach.
Phil is based in Montana US and specialises more in the tech entrepreneur and services space but the wisdom he has and shares is as applicable to Ag. He is deep, articulate and cerebral thinker.
Phil and I talk about what effective positioning is and isn’t, why most companies can’t specialise, the importance of Point Of View and how it helps you differentiate, the role of trademark ideas and why bravery, discipline and generosity work best if you want to succeed and cut through in a commodity world.
Show Notes:
To buy or sample Philip’s book: https://philipmorganconsulting.com/positioning-manual/
For Philip’s example of fantastic specialisation case studies: https://philipmorganconsulting.com/specialization-examples/
To contact Phil directly: philip@philipmorganconsulting.com
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation).
For more on us, what we do and who we work with: www.agrarian.co.nz
This week Agritech pro Dan Schultz on the show.
Dan is US based in Minnesota and works with several SAAS/Start Up Agritech firms advising them on how to market better.
Dan and I talk about what Agritech firms are doing right and wrong, how they can improve their marketing results and why getting inside the minds of your farming clients is so important. We also talk about why psychology plays such a big role in marketing and sales.
Dan is so good at what he does that we’re going to get him on for a part 2.
Show Notes:
To contact Dan directly email him: dan@schultzcollaborative.com or connect with him on LinkedIn https://www.linkedin.com/in/danpschultz/
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation).
For more on us, what we do and who we work with: www.agrarian.co.nz
Chrissy Wozniak runs the North American Ag podcast which is in the top 0.5% of all world podcasts celebrating all the positive benefits of Ag so we get very lucky to have her on the show!
We talk about the “handshake business” of tradeshows, do’s and don’ts to stand out at trade shows or Fieldays/fieldday events, how to use marketing automation to reduce wastage, why building your list is your lifeline and the importance of process-focussed marketing.
If you are a rural business owner or marketer wanting to up your game or get more from your marketing, then this episode is jam-packed with insights and intel you can use and apply immediately.
To connect with Chrissy visit North American Ag here: https://www.northamericanag.com/ and Chrissy's website here https://www.chrissywozniak.com/
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: http://www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: https://www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (https://www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome Tony Martin on the show who is former Trade Commissioner for NZTE in Vietnam and Dubai who was responsible for trade and market access.
Tony is now CEO of Prevar – the innovation arm of Apples & Pears NZ and also runs an Executive Coaching business that teaches top execs on mental fitness.
We talk about the importance of thought control and measuring the right ratio between positive and negative thinking. Tony shares his top tips, tools and techniques on how to access your true potential and we discuss the role of rituals and routines and how this relates to high performance by going to the “mental gym”.
This is powerful stuff if you want to reach your true potential and improve your sales game so listen, learn and enjoy.
Show Notes:
To take Tony’s Positive Intelligence (PQ) Test visit:
https://assessment.positiveintelligence.com/pq/overview
Or connect with Tony on either of his LinkedIn Profiles:
https://www.linkedin.com/in/tony-martin-30b5bb3
https://www.linkedin.com/company/2b-limitless/
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: http://www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: bit.ly/3voaPS7
To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: https://www.facebook.com/groups/285326399207141/
For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (https://www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we got super lucky to convince best-selling author and world top 10 sales podcast host Andy Paul on the show.Andy is a massive advocate for human connection when it comes to effective selling. He shares many insights gathered from a 50 year career in sales when he first started out with Apple. We talk about showing up as you as a sales person, the importance of creating memorable buying experiences, why follow up questions are vital, important difference and distinction between knowledge and understanding your prospects and why AI and machine learning will never replace human-based selling.Andy also shares his 4 core pillars of selling: connection, credibility, curiousity and generousity.Plenty to listen and learn in this show Team. Enjoy!Show Notes:To find out more about Andy feel free to connect with him on LinkedIn: https://www.linkedin.com/in/realandypaul/Make sure you also follow and subscribe to his excellent podcast – The Sales Enablement Podcast: https://podcasts.apple.com/us/podcast/sales-enablement-podcast-with-andy-paul/id1046045197 To buy his latest book click here: https://www.amazon.com/Sell-Without-Selling-Out-Success/dp/1989603572+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: http://www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: https://www.facebook.com/groups/285326399207141/For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (https://www.ruralsalessuccess1.com/programme-invitation)or for mangers with our Rural Sales Manager Mastery™ programme here (https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation) For more on us, what we do and who we work with: www.agrarian.co.nz
Julia Jones is a well known to many on the NZ and Australian Ag speaker circuit and is also Head of Insights at NZX. She has an infectious enthusiasm and energy so I got her on the show to talk about what makes her tick, her life lessons, advice for a friend, how to combat impostor syndrome and much more.Julia is one to always watch – and follow.Enjoy.Show Notes:To connect with Julia reach out to her on LinkedIn (https://www.linkedin.com/in/juliajonesnz/)+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: https://www.facebook.com/groups/285326399207141/For more on us, what we do and who we work with: www.agrarian.co.nz
Aaron Schultz is the founder of Outback Mind Foundation doing great work in the field of rural men’s health.Aaron and I talk about all the pressures of growing up in rural whether it be alcoholism, workaholism, depression, anger or anxiety.We talk about the importance of routines and rituals, creating space and structure in your day, eliminating negative self-talk and how you can improve your mental health with things like exercise, reading and breathing.Aaron is doing great work and is looking for corporate sponsors to help him do more great work with his men’s circles. This is a great listen for any of you who might be struggling or recognise some of the stuff we talk about on this episode. Show Notes:For more on Aaron and the great work he does please visit https://www.outbackmind.org.au/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
Gerry Williams is the founder of Pacific Basin Exports (http://www.pbex.co.nz/) and his name might be recognised to a few of our New Zealand listeners.Gerry is one of those humble blokes who’s done a lot and achieved a lot in life, and I encouraged him to come on to the show to share his story. Guys like Gerry have an enormous amount of life and business experience we can all learn from and we should all make and take the time to listen to others like him more than perhaps some of us do.He shares the highs and lows of his journey when he was the first to start his own business exporting to South America when no one else was. He’s a tenacious, never say die type, thoroughly entertaining and has travelled to many countries and still lives life to full. He also gives his own advice to anyone starting out in Ag and the advice he’d give to his younger self.It was a pleasure to chat with Gerry and be able to share his story here.Show Notes:For more on Gerry and what he and his CEO son Nick do please visit www.pbex.co.nz +++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
Did you know 93% of all purchases start with search?Kaylene runs a successful search and content marketing agencies in Sydney who wanted to come on the show and share her wisdom on all things search, digital, SEO and lead generation.We talk about what makes a good website vs a bad one, the importance of targeting the right keywords and how to set up your content and digital marketing strategy for success. You’ll learn a lot from this episode.Show Notes:If you’d like to take up Kaylene on her kind and free offer of a complete site audit for your rural business visit: https://www.salesseoandsocialmedia.com/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
Stu Taylor is GM of Craigmore Sustainables, who I had the pleasure of studying alongside down at Lincoln University when we both completed our Kellogg Programmes many moons ago.Stu is a big deep thinker, and I’ve always admired him for his people management skills, so I got him on the show to talk about just that.We talk how to have those difficult courageous conversations, managing poor performance, what leadership means and much more.If you manage a team then this is the episode for you to see the true potential of your people and how you can tap into that.Enjoy.Show Notes:To connect with Stu feel free to connect with him on LinkedIn: https://www.linkedin.com/in/stuart-taylor-40490bb/+++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome Mark Elliot former High Performance Director of Triathlon NZ, Bike NZ, NZ Olympic Winter Sports and now Board Members of Paralympics NZ.Mark and I talk about what it means to be a high performance coach training Olympians and world champions and the parallels we can draw between high performance sport and business. Marks talks about the importance of taking care of the micro-details, winning at the margins, the process of pre-briefs and debriefs and what makes top athletes coachable.This episode will give you insights into the minds of world-class coaching and coaches and how you can apply similar principles to lift the performance of your rural sales team.Show Notes:To find out more or connect with Mark feel free to connect with him on LinkedIn.+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome my good mate Lynley Allison who has been an IronMan World Champion (Kona) and a top endurance athlete on NZ shores.Lynley has been part of high performance coaching most of her life including Triathlon NZ, Rowing NZ and Cycling NZ.On this episode Lynley shares her very personal story of how she had to overcome extreme adversity and face some tough choices.You will learn immediately that Lynley is built tough and resilient and is a shining example to others on how to manage your mindset when facing life’s challenges.We also talk about training, discipline, commitment, coaching, being coachable and where motivation comes from.Show Notes:To find out more about Melissa feel free to connect with her on Facebook: https://www.facebook.com/lynleyfish+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome Changing The Same Game (https://podcasts.apple.com/nz/podcast/changing-the-sales-game/id1543243616)host Connie Whitman who trains sales teams in banking, finance and credit unions in the US.Connie is a big advocate of human-centred selling and shares some of the tools and techniques she teaches others.We talk about the importance of listening vs speaking, how buyers communicate at a conscious and subconscious level and how to remove the increasing level of buyer resistance built from poor sales experiences and poor sales reps.Show Notes:To download a free copy of Connie’s Communication Style Assessment™: https://whitmanassoc.com/csa/To find out more about her programme visit: https://whitmanassoc.thrivecart.com/eliminate-the-5-levels/partner/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome my good friend Phil Gerbyshak who is a US based sales trainer who runs a fantastic sales podcast with guests like Tom Peters, Seth Godin and Marshall Goldsmith so we got lucky getting Phil on the show.Phil shares decades of sales insights and experience including his 5 Ps:- pipeline- preparation- practice- performance- perfectWe talk about the importance of managing up for reps and managers and why deal coaching beats rep coaching. We also cover off why it’s vital to review all sales interactions.Phil drops a ton of value especially at the end so make sure you hang in there you rural sales reps and sales managers!Show Notes:To find out more about Phil make sure you follow his podcast The Sales Leadership Show or sign up for his weekly sales mindset site: www.happyaf.substack.com+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome Wesleyne Greer, Founder and CEO of Transformed Sales. Wesleyne is a US-based sales trainer and coach who runs a fantastic sales podcast that focusses specifically on training and teaching sales managers to become better sales leaders.We talk about why sales managers deflect, deny and defer sales training for themselves and why the multiplicity of a sales manager makes a bigger impact than training sales teams alone. Any sales success always starts with the manager.Wesleyne also shares how to successfully sell CRM to sales teams and why sales meetings should be about “skill builds” and not demotivating pipeline reviews.This is a terrific show if you are a CEO or Managing Director who wants to get the best from your national sales manager in order to get the best from your frontline rural sales team.Show Notes:To find out more about Wesleyne, connect with her on LinkedIn to access a ton of free resources she generously shares (click on the link in her bio): https://www.linkedin.com/in/wesleyne/ You can also reach her and her team here: https://www.transformedsales.com/ +++If you want to get a free copy of my How To Succeed In Rural Sales ebook (normally $US19.95 on Amazon), join my weekly rural sales email or find out more about our Rural Sales Success™ team training programme or our Rural Sales Manager Mastery™ training programme, please visit www.ruralsalessuccess.com where I share a ton of free tools and resources, just like I do with this podcast.Appreciate it and appreciate you.Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerFor more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome learning machine and world-class leader Michael Simmons.Michael is a best-selling author and has written for Time Magazine, Forbes and the Harvard Business Review. He’s best known for his coaching and training in teaching people how to learn.He is an unapologetic life-long learner and has taught me a ton personally in the last decade including his famous “5 hour rule” for deliberate learning.We discuss learning and how to learn, how to make time to learn, habits, energy management and using the framework of common mental models to help us make better decisions as humans.I was so excited to finally get Michael on the show as he is a learning genius and inspiration. Enjoy.Show Notes:To connect and follow Michael: https://michaeldsimmons.medium.com/To sign up for his $20/month Mental Model Club (which I highly recommend!): https://mentalmodelclub.com/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.ruralsalessuccess.com
This week we welcome Chris Dufey who is a highly successful fitness and coaching entrepreneur and father of 4 beautiful daughters with his wife Lauren.Chris shares his story starting from a home life where money was always short to recently selling his business in a multi-million dollar deal after many ups and downs both personally and professionally.Chris is a living example that if you want to succeed in business and sales it all starts with yourself. In order to master sales you have to master yourself and hold yourself to a higher standard. We cover a lot in this episode.This one is unapologetically aimed at men and how we need to be better - but its principles and philosophies apply anywhere.Enjoy.Show Notes:To find out more about Chris or follow his important essays and inspirational YouTube videos visit: https://www.chrisdufey.com/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome highly respected and recognised senior journalist and PR/Corporate Communications Expert Pattrick Smellie. Pattrick has worked for The Australian, been Chair of the NZ Parliamentary Press Gallery and editor for the Dominion Post. Pattrick also worked under Finance Minister Roger Douglas back in the day and is now CEO of BusinessDesk – a leading media subscription company now owned by NZME, owners of the New Zealand Herald and Newstalk ZB.Pattrick shares what makes a senior journalist tick and what they look for most in a story that makes it newsworthy. He also shares some stories and highlights from his illustrious career including meeting the Queen and sitting alongside Nelson Mandela for dinner.If you’ve ever been intimidated by journalists and don’t know how their world works, Pattrick explains it all.Enjoy. Show Notes:+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
This week we talk to my good mate Richard Alderton who is an expert in Adaptability Coaching. Richard is a former CEO of DeLaval TetraPak and worked with GlaxoSmith Kline, Boots and now advises the NHS on adaptability. We talk about how traditional change management doesn’t change anything and why adaptability works (focussing on the software of people) when change management doesn’t (the hardware of management).Richard shares his 3 step process for adapting: curiosity, courage and velocity as we all try to manage this VUCA (volatile, uncertain, complex, ambiguous) world we live in.He also teaches you how to manage but more importantly overcome the two biggest barriers and emotional expressions when we face change: fear and anxiety. This is a good one to end on for 2022 which has been one hell of a rollercoaster and get set for 2023.EnjoyShow Notes:To find out more about Richard and what he does to help businesses with change and adaptability visit: https://www.highperformancechange.com/ where you can download his brilliant book+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) hereFor more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome Steve Hines who runs a successful 700 cow dairy farm in Waikato, NZ and is a former Fonterra Shareholder Council Chairperson.Steve talks about his previous career in sales and what you need to do to sell to farmers effectively in today’s world.He shares a ton of tips and tools, along with the mistakes you shouldn’t make that come straight from a true blue farmer.If you’re a rural rep or new to rural sales this is recommended listening for you.Listen, learn and enjoy.Show NotesTo find out more about Melissa or book her for your next conference (hint: she is an amazing speaker!) visit: https://futurecentre.nz/ +++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7 For more on us, what we do and who we work with: www.agrarian.co.nz
This week guest Jonathan Stark conquers commoditisation by laying a challenge to rural business owners. Jonathan is one of the world’ best pricing and positioning experts with a worldwide following (just Google him to see what we’re talking about). He’s a big fan of writing emails every day to his list – and he proves how it works for him after being taught by global marketer Seth Godin.We talk Peter Drucker marketing and innovation, how to prevent pricing objections, the cadence of content, the power of positioning and why most problems stem from poor positioning, and how to sell effectively and strategically.We are very lucky to get guests like the calibre of Jonathan on our show so make sure you listen to this one. He doesn’t pull any punches and shares a ton of tools and tips you can use straight away to get better results.Show Notes:To find out more about Jonathan: www.jonathanstark.com+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals)here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
“If you want to 10x your business you need to 20x yourself.”This week we talk to the amazing Mike Agugliaro who is one very impressive human being. He’s sold 2 x 8 figure companies in the last 5 years and now runs a world-class life transformation coaching business with his wife Jennifer.Mike’s shares his story that started at 15 when he was left on his own, to running a hugely successful trades service business in New Jersey, US with 165 trucks and 200 employees that grew from $1m to $32m in 10 years. He founded and sold his CEO Warrior business in 2017 and now has set up a world class personal development company FuDog Group.Mike has accolades and recommendations from some of the best in the business inc Kevin Harrington (Shark Tank) and Jay Abraham so were incredibly lucky and fortunate to get Mike on our show.This has to be one of our best podcasts yet so enjoy and make sure to take lots of notes as Mike shares a ton of tools.Enjoy. Show Notes:To find out more about Mike and what he does visit: https://fudoggroup.com/Buy his amazing book Mind Power: https://www.amazon.com/Mind-Power-Thoughts-Powerfully-Accelerate/dp/B09WCQGH9CReach out to him on Linkedin/Facebook: https://www.linkedin.com/in/mikeagugliaro/https://www.facebook.com/mikeagugliaro/+++Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebookConnect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncranerSubscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: bit.ly/3voaPS7For more on us, what we do and who we work with: www.agrarian.co.nz
This week we talk to my good mate Jess Hanara who holds the world record in power lifting for squat (148kgs) and dead lift (185kgs). She also bench presses 98kg.
Jess is probably one of the strongest mental and physical human beings I have ever met (she also happens to be my PT).
We talk about the importance of self-responsibility, the discipline of training and the power of visualisation and rituals.
This is a good one if you want to get to the next level in your performance and learn from the best.
Show Notes:
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: bit.ly/3voaPS7
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we talk to Richard Petrie, former NZ Black Caps cricketer, coach and consultant who now specialises in advising architectural firms on optimising their sales and marketing.
Richard shares the same passion and curiousity on human behaviour, nature and biases so we have a great conversation based on his big cerebral brain.
We talk about finding out what people want and helping them get it as well as him taking me through a live persuasion exercise (spoiler alert: he’s very good!).
If you want to get better at persuading and influencing people – personally or professionally – this show is a masterclass for you.
Show Notes:
To find out more about Richard and what he does visit: richard@mt2.co.nz
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: https://bit.ly/3voaPS7
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome my good mate Chanelle O’Sullivan who is founder of Farming Mums NZ which has 16k followers and up to 100 posts a day.
She is also a massive, fast-paced ambitious entrepreneurial machine, a speaker on the Ag conference circuit, writer, Lincoln scholar, former veterinarian nurse and mother of 2 who now lives in Glenorchy, Otago.
Like all my guests, Chanelle isn’t afraid to speak her mind and share her valuable views so that’s why we got her on the show.
We talk about how companies can improve how they position and sell to rural women who are often the CEO or CFO of the farming household.
We also talk about social media marketing tips.
Show Notes:
To find out more about Chanelle get in touch with her via Google or @chanelle.osullivan on Instagram.
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: https://bit.ly/3voaPS7
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome my buddy Russell Pearson who has been consulting and coaching professional service people and coaches for the last 25 years.
Russell is a well-articulated speaker, writer, blogger and thinker who brings some outside-in thinking to help us shake up what we think and know in Ag.
We talk about the importance of context, collaboration and co-creating messages with your marketplace.
PS. He has a very silky late-night FM radio DJ voice. I could listen to him speak forever : )
Show Notes:
To find out more about Russell and what he does and who he serves: www.russellpearson.com
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn to read my many articles: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: https://bit.ly/3voaPS7
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome my friend Rebecca Greaves (aka Becs), a well-known and respected rural media journalist and former editor. Becs was former Farmers Weekly Editor, Editor of NZ Country Rural Life Media (publishers of CountryWide and Dairy Exporter) and now co-presents the Saturday morning Rural Exchange radio show
Becs is a straight shooter and shares a ton of tips and techniques to help you understands how newsrooms run, how to catch the eye of a busy editor, how to create a simple press release and what makes for a good news story. We also talk about what makes a newsworthy story that gives you the best shot of getting your story in paper or print.
Enjoy this one.
To find out more about Rebecca and how she might be able to help you with editorial: https://www.rebeccagreaves.com/
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here: https://bit.ly/3voaPS7
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we welcome my good friend Melissa Clark-Reynolds ONZM who is a very well-known and respected thought leader and futurist through her Future Institute consulting business.
She is also a big contributor to the Ag conference circuit and former Deputy Chair of Radio New Zealand, Director on the Ministry of Primary Industry Advisory Panel and was the first non-farmer director on Beef + Lamb NZ. She also works with and advises the likes of Lincoln University, Atkins Ranch, Assure Quality, Biosecurity NZ and Kotahi.
Melissa thinks BIG and isn’t afraid to disrupt and shake status quo thinking, so we got her on the show.
We talk about the macro factors affecting Agriculture, the trends and patterns she is picking up on and we share what makes a great sales experience for her as a female tech entrepreneur. We also dabble in what she thinks is good and bad marketing.
Show Notes:
To find out more about Melissa or book her for your next conference (hint: she is an amazing speaker!) visit: https://futurecentre.nz/
+++
Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook
Connect with and Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my Weekly Rural Sales Email (which goes out to 3000+ rural sales professionals) here
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we talk to Jamie Fitzgerald who holds the world record for rowing the transatlantic, is a well-known explorer and adventurer who attempted a return trip to Antarctica unassisted and has walked the National Te Araroa walkway here in New Zealand helping young kids. He also featured in the TVNZ show First Crossings with his partner in crime Kevin Biggar where they re-enact and tackle some of the great adventurer’s past journeys using the kit and gear they had at that time.
Jamie runs a high-performance coaching business based in Wellington working with NZTE, corporates and a few rural companies so he’s a good bloke to talk about the subject of performance and how it might relate to sales.
We talk about peak performance and the common blocks and barriers, why people shy away from accountability and some solutions, where to play and how to win and the importance of reflecting on performance and creating momentum by celebrating progress, however small it might be.
Jamie shares some stories including his chats with the late Sir Edmund Hilary and why when you think you’re not succeeding you actually are.
Enjoy.
Show Notes:
To find out more about Jamie and what he and his team does visit: https://inspiringperformance.co.nz/
Take his Peak Performance Pulse test for free to how you and your organisation are aligned about their goal and purpose: https://inspiringperformance.co.nz/performance-pulse-check/
+++
Want a FREE copy of “How To Succeed In Rural Sales” Ebook? Help yourself here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we talk to Melbourne-based Conrad Tracey, founder of Addiction Coaching Australia.
Conrad works with many in rural who may be suffering from drug, alcohol or gambling addiction. He also coaches on anger management, workaholism and screen addiction or pornography.
We talk about trauma, triggers, signs, what partners see and witness and some solutions starting with self-awareness. If you or you as a partner have a person in their lives who may be suffering from an addiction that is holding them back, then this might be the show you want to listen to.
Enjoy.
Show Notes:
To find out more about Conrad and what he and his team does visit: https://addictioncoachingaustralia.com.au/ or Google “Conrad Tracey” to see the many ways you can get in contact with them if you need to reach out and get some help.
Want a FREE copy of “How To Master Rural Sales” Ebook? Help yourself here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we talk to Global CEO and Founder Darren Woolley who runs Marketing Management consultancy TrinityP3.
Darren advises clients and agencies on how to build better relationships and better performance using a range of tools, systems and strategies he and his team have been practicing since 2000.
We talk about marketing trends, agency models of the future, accountability and attribution and the role of media. This is a good one.
Enjoy.
Show Notes:
To find out more about Darren and what he and his TrinityP3 team does visit: www.trinityp3.com
To contact Darren Woolley directly and talk about how to improve client-agency performance email: darren@trinityp3.com
Want a FREE copy of “How To Master Rural Sales” Ebook? Help yourself here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we talk to retired lieutenant colonel Otis McGregor who has seen over 25 years of active service in the US Army and Green Berets – the special forces unit of the US Army.
Otis teaches and trains companies on leadership and purpose, drawing from his vast military background which saw him in active service in Iraq, Afghanistan and even the Artic.
We talk about leadership, adaptability, strategy and what it takes to lead a team.
PS. Otis’s big boss was US Navy Admiral William McRaven who’s clocked up 14m+ views on his very famous YouTube speech: https://www.youtube.com/watch?v=3sK3wJAxGfs&ab_channel=Goalcast
Enjoy.
Show Notes: To find out more about Otis and what he and his team does please visit: https://www.tribe-purpose.com
Want a FREE copy of “How To Master Rural Sales” Ebook? Help yourself here: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+rural sales professionals) here
For more on us, what we do and who we work with: www.agrarian.co.nz
This week we talk to multi-million dollar coach, mentor and serial entrepreneur James Kemp. A kiwi/New Zealander by birth who now lives in Asia, James has a huge track record of success consulting and coaching clients from $5m - $500m.
James brings a fresh outside-in perspective to rural sales and marketing which we both agree sometimes suffer from some immaturity and lack of sophistication.
If you want to learn about the importance of offers, attribution and accountability, the future of ad agency models, platforms, marketing managers, media and what the best salespeople look like then this episode is for you.
James drops a ton of value bombs in this special episode so make sure you take some notes!
Enjoy.
Show Notes:
To contact James direct email him at: jk@jameskemp.co
If you would like to look at the platform he has created specifically for coaches and consultants: https://getcmm.com/
Grab a copy of your FREE “How To Master Rural Sales” Ebook: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner
Subscribe to my weekly rural sales email (which goes out to 3000+ rural sales professionals) here
For more on us, what we do and who we work with: www.agrarian.co.nz
This week’s show takes a look at the connection between time management and energy management. Productivity and performance are always big factors in rural sales so you don’t want to miss this one if you want to learn ways in which you can get more done.
Neil and St John discuss the 6 factors that affect energy and time management and take you through the basics of Epigenetics that is like a manual or Myer Briggs for your body.
Enjoy.
Show notes:
For more information on Epigenetics or to connect with Neil Wagstaff direct: www.peakfitnesssandhealth.co.nz / PFH Wellness Check Master
Follow us on Facebook: https://urlgeni.us/facebook/ruralsalesgroup Grab a copy of your FREE “How To Master Rural Sales” Ebook: https://www.ruralsalessuccess1.com/ebook
Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner to my weekly rural sales email (which goes out to 3000 rural sales professionals) here
For more on us, what we do and who we work with: www.agrarian.co.nz
Our guest for today has a strong connection with the rural retail industry and runs one of the top retail stores in New Zealand called New Zealand Natural Clothing that sells iconic rural clothing brands like Norsewear and Swanndri. Owner Phil Grant will generously shares how online and content marketing contributed to the phenomenal growth of his business and how it thrived even before COVID (his two physical stores are up 200% and he’s had to hire 2 new staff as a result).
Topics discussed in this episode:
- How to run a successful email campaign based on keyword searches
- Why email marketing is crucial to your business
- How to grow your email list and turn it into one of your biggest business assets using the right incentive (a 5% off voucher)
- How quality blogging can benefit your business
- SEO guide on organic and paid search
- Why you should treat people online like they’ve just walked in the door
- The importance of title testing
- Phil’s views on the future of Fieldays
- How 50% of this sales are made from just 5 product SKUs
Phil will also share how social media contributed an exponential growth during COVID lockdown and how he turned down Amazon to start with his very own .com platform with the help of offshore contractors.
Resources : - nznaturalclothingshop.co.nz - www.facebook.com/NewZealandNaturalClothing - www.fieldays.co.nz - The Science of Sales Podcast - Online Marketing with Phil Grant from NZ Natural Clothing_show notes - The Science of Sales Podcast - Online Marketing with Phil Grant from NZ Natural Clothing_transcription
Our guest today is one of Australia’s multi-talented marketing communication experts Anne Miles who runs her very own super-successful global creative community Suits and Sneakers. In this show, Anne shares her insights and expertise on how to master LinkedIn and move it from social media platform to your very own marketing machine.
Topics discussed in this episode:
- The biggest mistake people make when using LinkedIn
- How to optimise your LinkedIn profile for prospecting
- How to use LinkedIn search more effectively for keywords (and not names)
- Why you should only blog on LinkedIn
- Why you should stick to your specialist content (and not go too broad)
Anne will show how writing just one article on LinkedIn earnt her 198 emails and $3million dollars of dealflow.
She’ll also share how she went from 1000 followers to 17,000 in 2 years and some of her success stories where she helped land many valuable leads for her LinkedIn clients.
Resources mentioned in this episode:
- www.suitsandsnearkers.global
- Anne’s next LinkedIn Learning Webinar: www.eventbrite.com.au/e/moving-linkedin-from-a-social-tool-to-a-marketing-machine-tickets-120122462519
In this episode we talk to Mike Morgan from www.highprofileenterprises.com who were first NZ company to be recognised by the Content Marketing Institute in New York. Mike has made several global lists of the top SEO experts to follow on major SEO blogs. This guy knows his stuff.
In this show we cover off:
Is organic search engine optimisation better than paid? Do Google Adwords work? How do you keep up with the 200+ rules/protocols of Google? What is good content? (hint: valuable, uniqueness and quality) How often should I create content? (listen out for his "Skyscraping Method") Which platforms should I use?
Ever wanted to have sales super powers by reading people's minds through their body language? Well now you can.
On this show we speak to New Zealand's leading body language expert Suzanne Masefield on how to read body language correctly to make more sales.
We talk about the importance of where to sit on your first meeting, what chin rubbing and hand wringing means and the art of the handshake.