The Innovations in Road Safety Podcast: Recent Episodes
Together for Safer Roads
In this podcast we speak with road safety experts who are designing and implementing cutting edge technology to save lives.
TSR Innovation Podcast Ep 2
Learn how Humanising Autonomy is working with machines to teach them how to read our visual signals and how they are partnering with automakers to embrace fully autonomous vehicles as they simultaneously innovate the driving experience with ADAS systems.
Their proprietary detection models focus on pedestrians, cyclists, factory or construction workers, commuters, consumers and more. They increase the detection of people by 171% for bicycles and motorcycles and can detect more pedestrians, eScooters and cyclists more accurately and further out.
And, most importantly, their software works with any cameras. They can plug into an existing system that is already installed in a truck.
Listen for more on this exciting field of AI and how it can help with fleet safety as we talk with Humanising Autonomy's Co-Founder and CEO Maya Pindeus.
https://www.youtube.com/watch?v=9FB6sHG5YMQ&t=17s
Transcript
TSR Innovation Podcast Ep 1
Episode 1: The Safety of Movement
Did you know that over 40% of road crashes occur at intersections? In today's inaugural Innovations in Road Safety podcast, we speak with DERQ co-founder and CEO Georges Aoude about the safety of movement. DERQ is a global MIT spinoff and Techstars alum based out of Dubai and Detroit. They are passionate about creating safer and smarter roads for road users. With a team hailing from MIT, Georgia Tech, IIT, and McGill, and work experience with leading technology firms and agencies such as Ford, Siemens, and NASA, and governments in the United States, Canada, and the Middle East, they truly are road safety innovators.
I was always passionate about the safety of movements. As our research progressed, we started thinking of the future of cities and roads, not just the vehicles, and how to improve safety You need not just smart vehicles also need smart infrastructure. Georges Aoude
We speak specifically with Georges about what brought him to road safety, the safety of movements, and why he is so passionate about this field.
https://youtu.be/XKc5mFkEq40
Transcript
We work in an exclusive partnership capacity with media giant iHeartMedia, America's leading audio company reaching 9 out of 10 Americans every month. We amplify various shared, earned, and owned media campaigns, in regional and national campaigns, across key designated marketing areas (DMAs).
By drawing data from iHeartMedia's massive consumer base, we are able to strategically target the communities and businesses to increase awareness around the importance of road safety for all users and investments in road safety solutions.
As the number eight media market in the country, Houston is a great example of the campaigns we can run. These PSAs ran on all six iHeartmedia owned radio stations and garnered millions of media impressions.
In 2018, as well as in prior years, we educated members’ employees, partners, and communities around safe driving practices at, and away from work, for World Day for Safety and Health at Work. This is held every year on April 28. Here is more info on our 2018 campaign.
TSR-World-Safety-Day-2018Download