Beyond Influencer Marketing: Recent Episodes
Cloris Kylie
Beyond Influencer Marketing with host Cloris Kylie shows consultants, coaches, and course creators how to build authority, grow your list, and get ideal clients by building long-lasting connections with influencers. If you want to let go of the marketing overwhelm, Beyond Influencer Marketing is for YOU! Digital marketing resources, proven strategies, action steps, and pure inspiration await you!
An update on the new season of the show a must do to wrap up this year so you set yourself up for success in 2023 as you collaborate with influencers.
An update on the new season of the show a must do to wrap up this year so you set yourself up for success in 2023 as you collaborate with influencers.
How to overcome challenges? There are so many strategies out there. To wrap up this season of the show, Cloris Kylie shares reminders and lessons learned from her own recent challenge. This reflection will inspire you as you overcome your own challenges in life and business.
Vaness Talbot joins me today to share strategies to leverage your Facebook group to gain influence and connect with your audience.
During our conversation, Vanessa shares:
- Why a Facebook group can become a powerful platform for your message.
- Why you must know the Purpose of your group, for your group members and for you. This is the ONLY way to keep your group aligned in the one direction you want it to go.
- How to make your FB group unmissable to the exact people you want in there, and to other influencers. What you need to grow your group with the right people.
- The key questions to ask new members so you can serve them in the best possible way.
- How to make the most of your group to build your influence, connect with your group members to create more sales and influence, and use it to also build relationships with other influencers and expand your reach into their audiences.
- How to set clear expectations so that your group members become customers and clients.
- How to collaborate with influencers to grow each other’s groups and businesses.
About Vanessa:
The Goddess of Igniting Radiance & Influence for Coaches and Change Makers, Vanessa specializes in inspiring coaches to Get Known by boosting their presence, audience, and increasing their influence, resulting in their magnetic attraction for more clients and more opportunities!
For those with a mission and a message to help others, Vanessa guides them to better positioning themselves as a ‘High Profile Name Coach”: to be the one that everyone wants to hire!
Connect with Vanessa
http://vanessatalbot.com
https://www.facebook.com/groups/stepintothespotlight/ https://www.linkedin.com/in/vanessatalbotgetknownattractclients
Gift! If your Facebook group has plateaued, gone stale, or lost its purpose then Ignite your Facebook Group with Vanessa’s quick Spark up Your Facebook group 5 Day Challenge. Learn how to create a thriving, engaged, profitable Facebook group by joining this challenge.
www.vanessatalbot.com/brilliancerealm/spark-up-your-facebook-group-5-day-challenge
Eric VanderHope joins me today to explain how publishing a book can help you gain influence and change lives
During our chat, Eric shares:
- How hard is it to publish a book? Is it doable for all business owners?
- How to start the process of writing your book
- Why you shouldn't write everything you know in one book
- The two main platforms to publish a book and how to leverage their strengths so you get maximum royalties and the best distribution
- Why vanity presses and certain self-publishing companies might not be the best option for you
- A bird's-eye view of the process to publish a book and the expert help you will need along the way
- What makes 90% of the success of a book, something that many first-time mothers overlook
- The most powerful ways to market your book and leverage it to gain influence
About Eric:
Eric’s of inspiration are to always be clear on your WHY and your what. That's what will keep you going when times get tough. Also, be sure to surround yourself with those who uplift you rather than take you down. Finally, remember that you are on your own journey and you don't need to be comparing yourself to anyone else. Comparing yourself to others will take you away from the path that you're meant to follow.
Eric is an International Bestselling Author, Ghost Publisher, Book Launch Strategist, Host & Creator of The Publishing Success Summit (the largest book industry expert event of its kind online with 86 Book Industry Experts under one "virtual" roof). He helps writers (whether they are business professionals, entrepreneurs, consultants or coaches), navigate the often-confusing publishing process and shorten the time it takes to become a published author.
Check out Eric’s Self-Publishing resources at http://www.EricVanDerHope.com
Connect with Eric by joining his Facebook group: Publishing Made Simple https://www.facebook.com/groups/publishingMadeSimple
Michael joins us to discuss ways to use podcasting to build authority, elevate your brand, and connect with clients.
During our conversation, Michael shares:
- Why choose podcasting as a way to share your message and connect with ideal clients
- Why the frequency of your content will depend on the stage of your business
- How to design a system for your podcast so that it maximizes the use of your time
- How to select the call to action for your podcast
- The most effective ways to promote your content, organically and through paid advertising
- How to position yourself as an authority even when you have an interview-based podcast
- The mindset required to succeed with content marketing in the long-term
About Michael:
Michael's words of inspiration in the face of business challenges are to realize that challenges are completely normal. What in the present moment might feel extremely hard, in months or years will not seem as difficult. Keep that in mind and take action to overcome the obstacles instead of funneling your energy to worrying.
Michael Zipursky is the CEO of Consulting Success®. The company has helped over 850 consultants from around the world in over 50 industries add six and seven figures to their annual revenues while building profitable, scalable, and strategic consulting businesses.
Connect with Michael at https://www.consultingsuccess.com https://www.facebook.com/michaelzipursky
https://www.linkedin.com/in/zipursky/ Download the FREE 47-Page Consulting Blueprint: Learn how to grow a successful consulting business https://www.consultingsuccess.com/blueprint
Rob and Kennedy of ResponseSuite join us to share The easiest form of influence that almost no one is using.
Rob and Kennedy share:
- The segment of the market we usually forget when it comes to increasing our influence
- Self-discovery questions to figure out whether our marketing strategy is helping us maximize influence
- How to upsell at scale in a segmented way
- The flaw within the traditional marketing ascension model
- The exact email sequence to engage buyers and lead them to the next step in the customer journey
- The role of surveys in our ability to connect with current customers and gain influence
- The easy-to-use and accessible technology to gather feedback from customers and clients
About Rob and Kennedy:
Rob and Kennedy are the most unlikely entrepreneurs you’ll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.
They’re the founders of ResponseSuite.com which helps businesses power their sales and marketing using customer feedback. They are also the hosts of the popular “3 Marketers Walk Into A Podcast” https://blog.responsesuite.com/category/3-marketers-podcast/ and “The Email Marketing Show.” https://the-email-marketing-show.captivate.fm/
Sign up for Rob and Kennedy’s masterclass “The Weird 1-Step Email Campaign
That Doubled Our Sales And How To Rip It Off In Under 60 Mins!” at https://www.responsesuite.com/webinar
Steve Gordon joins us today to share his strategy for getting unstoppable referrals from podcasting
During our conversation, Steve shares:
- Why start a podcast versus other influencer platforms
- Why Steve stopped going to networking events
- The three kinds of guests you could have on your podcast and why each one of them is important
- The first step to design your podcast
- The step-by-step process to get referrals from podcast guests.
- How to make it easy for your guests to be prepared even if they have never had a podcast interview
- How to go above and beyond to make a positive impression on your guests, who can become referral partners or clients
- How to extend the conversation past the podcast interview so that you can find ways to collaborate in business
- The follow-up process after the interview has been completed and when it's officially published
- Your audience: how a podcast can allow you to develop a deeper relationship with them
About Steve:
Steve's words of inspiration are to be persistent. No matter what, be persistent!
Steve Gordon is the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort, The Exponential Network Strategy, and The Follow-up Formula. He's the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast and the Advisor Inner Circle Podcast. He helps service entrepreneurs land their ideal clients.
Connect with Steve at https://unstoppableceo.net/ https://www.facebook.com/theunstoppableceo
http://linkedin.com/in/gordonsteve/
Christine Schlonski shares creative ways to stand out and connect heart-to-heart with your podcast audience.
During our conversation, Christine shares:
- The key question to ask yourself to be able to empathize with your audience
- Unique elements within a podcast to stand out from the crowd
- Details within the show notes
-
- Images
- Structure
-
How to get your audience involved in the creation of your podcast so they become raving fans
Dan Kuschell discusses his 5-step method to triple your business and achieve hypergrowth.
During our conversation, Dan shares:
- The difference between a lifestyle business and a hyper-growth business with maximum impact
- The 5-P Method to Triple Your Growth
- The three key areas to assess the health of your business
- The four key elements to stand out with your products and programs
- What you can learn from Apple, Starbucks, Nike, ESPN, and reviewing over 4,000 companies on their success factors so you can have a bigger impact
- The role of integrated promotions in the success of your business and your ability to create significant impact
- The #1 thing you can do today to grow your impact, income, and influence
About Dan:
Has your business growth hit a wall? Do you feel like you’re sitting on a gold mine or the world’s best kept secret and something is missing?
Dan Kuschell is a husband, dad, and serial entrepreneur that has coached over 5,000 business owners and founders. He can help you get more clients, grow and scale your revenue and profits so you can make a bigger impact! With clients like Dean Graziosi, Joe Polish, Janet Attwood, Mike Agugliaro, the founder of ESPN, and more, it's likely he can help you too.
Connect with Dan at https://www.breakthrough3x.com
https://www.facebook.com/dankuschellpage
https://www.linkedin.com/in/dankuschell/
Tune in to Dan’s podcast at https://www.growthtofreedom.com
Download Dan’s Guides for Hypergrowth at https://www.Xfactor.breakthrough3x.com
Dov Gordon shares his expert tips on how to become an under the radar industry leader by building an "Alchemy Network"
During our conversation, Dov shares: * What an Alchemy network is and why you can create such a network to get ideal clients without having to be a charismatic guru * Why you can be an Under-the-Radar Leader in your industry, and have well-placed people bring you more clients than you can handle. * The first step to create your network, which will become your unfair advantage * The two kinds of networks: ideal clients and referral partners * The most important considerations to start your Alchemy Network: your big idea, the profile of your ideal member, the kind of network (online, offline, or blend), how much to charge for your network, your shared values. * How to expand your Alchemy Network * Top skills you need to develop to run a successful Alchemy Network * The one activity you must do every week to get results from an Alchemy Network * How to stay in touch with the members of your network
About Dov
Dov’s words of inspiration in the face of challenges are to turn to your relationships. In the toughest times, you’ll see the value of your connections.
Dov Gordon helps consultants and experts get ideal clients. Consistently. For the millions who are not the charismatic guru type - Dov helps them get great projects, with great clients, earning a great income.
Get free access to Dov's training program how to get all the clients you want by becoming an under-the-radar leader https://DovGordon.net/influencernow
Connect with Dov
https://DovGordon.net
https://www.facebook.com/ConsistentFlowOfClients/
https://www.linkedin.com/in/dovgordon/
Bestselling author of The Happy Leader Shawn Johal shares his system to continue to scale your business and make an impact with your message while having a balanced life.
About Shawn:
Shawn co-founded DALS Lighting, an LED lighting business, in 2009. He implemented the Scaling Up Growth System and led the company to 3X its revenues well into the 8 figures.
Shawn went on to found Elevation, a Scaling Up coaching firm, where he works with entrepreneurs & their teams to help accelerate their growth while helping them find personal balance and happiness. He is the best-selling author of The Happy Leader.
Connect with Sean at https://elevationcoach.ca/
https://www.facebook.com/shawn.johal.3/
https://www.linkedin.com/in/shawnjohal
During our conversation, David shares: How systems can help us free up time to gain influence
The seven key steps to create systems in your business
What activities you must prioritize when you create systems
Common misconceptions about systemizing and how to avoid them
Why business owners should not be documenting systems
Must-have tools and software to create and document your systems
The scale stage for systems development as a company grows
About David: In 2016 David Jenyns systemised himself out of his business ( Melbourne SEO Services) and hired a CEO to run it. Through this process, he became a systems devotee and went on to found systemHUB & SYSTEMology®.
David’s mission is to extract, organise and optimise best practise systems and processes for business owners worldwide.
Listen to the Business Systems Summit podcast https://www.systemhub.com/podcast/
Download David's guide with the system for creating systems: How to increase your business’ value within 90 days by simply documenting what you’re already doing."
https://www.systemhub.com/systems-4-systems/
Read David’s book, Systemology at https://www.systemology.com/book
Marketing expert Cindy Schulson discusses how marketing can be done with heart rather than the hype that we so often see.
During our conversation, Cindy shares: * How to stand out in this noisy online world by Marketing with Heart vs. Hype * The three ways to honor yourself so that you truly connect with ideal clients * How to simplify your marketing so it works and it’s true to you * How to create an authentic message that connects with the hearts and minds of your ideal clients * How to select the marketing efforts to focus on * How to create compelling offers based on your client journey and the best way to convey the value of your offer to ideal clients
About Cindy:
Cindy Schulson is the Founder of Marketing from Within. She shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype.
Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.
Connect with Cindy at https://MarketingfromWithin.com
https://facebook.com/cindyschulson
https://www.linkedin.com/in/cindyschulson/
https://twitter.com/cindyschulson
https://www.instagram.com/cindyschulson/
Download Cindy’s Brand Message Template - Discover how to create a message that connects with the hearts and minds of your ideal clients... and is true to you https://MarketingfromWithin.com
Walt shares the Peak Performance Mindset to Gain Influence During our conversation, Walt shares: * The difference between Peak Performance and sustainable Peak Performance * The first step to create sustainable Peak Performance * How to protect the most important asset to achieve Peak Performance and gain influence * The three E's for self-care and their role in Peak Performance * The Importance of being mindful and intentional when striving to achieve Peak Performance. * How to create a plan to achieve your grander vision * How to avoid a common trap: short-changing our potential and vision * The two questions to ask ourselves when we wake up to achieve Peak Performance * The system to track our results and continue our success * The reason we need to gather the strength and the courage to share our message even when obstacles and challenges pop up along the way
About Walt
Walt Hampton, J.D. is President of Summit Success International, a global personal & professional development firm; and creator of the Consultant’s Success Formula®. He is a business coach, management consultant, leadership trainer & motivational speaker. He is the best- selling author of Journeys on the Edge: Living a Life That Matters, named a Top 10 Non-Fiction Book and a two-time recipient of the North American Book Awards; as well as the author of The Power Principles of Time Mastery: Do Less, Make More, Have Fun.
A 1984 graduate of The Cornell Law School, Walt was managing partner of a law firm for nearly 30 years with a practice focused on commercial litigation and criminal defense. He was trained as a Results Coach by Robbins Research International and worked directly for Tony Robbins as one of Tony’s elite business coaches.
Walt’s passions are high-altitude mountaineering, ultra-distance running, blue-water sailing & adventure photography. He and his wife, the writer Ann Sheybani, reside in Castletownshend, Co. Cork Ireland.
During our conversation, JV shares: * The winning formula to reach your first million: one market, one product, one solution * The difference between being self-employed and having a real business, an asset that you can sell * Key questions to adopt a winning mindset to gain influence and create positive impact * Key questions to uncover limiting beliefs that might be preventing you from scaling your business * The important role that bold actions play in your ability to succeed * What a mind of possibility means and how it can help you make your first million while creating positive impact
Connect with JV at http://consciousmillionaire.com
https://www.facebook.com/jvcrum
http://www.linkedin.com/in/jvcrum
About JV J V Crum III is known for his LIVE On-Camera Trainings where he creates a Breakthrough for coaches and consultants by helping them find $50,000 or more in hidden revenues and develop steps to put it in their bank account. His podcast, Conscious Millionaire, was named by Inc. Magazine as one of the Top 13 Business Shows to listen to in 2017. JV is the author of the #1 best-seller, “Conscious Millionaire: Grow Your Business by Making a Difference.” JV holds graduate degrees in three areas: law, business and psychology and has multiple certifications in NLP and coaching.
YouTube influencer Evan Carmichael shares practical tips to impact millions with YouTube content.
During our conversation, Evan shares:
- The first step to creating a successful YouTube channel
- How to decide what topics to cover in your videos
- A common mistake YouTubers make as they try to create the perfect videos
- The best video structure to increase engagement and grow your Channel
- What is the best call to action to include at the end of your videos
- What it means to “raise the stakes” for your viewers
- The ideal length of a YouTube video
- How to nurture your YouTube audience
- The “scary, difficult, hard” mindset for success
- What it means to extend your video session and how this helps your videos rank higher in the YouTube algorithm
- The key metrics to successfully grow your channel
- Time management for YouTubers: the “hunting versus farming” mindset
About Evan
Evan challenges you to end every day with this question: “Am I proud of the effort I put in today?”
Evan believes in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a venture capitalist helping raise $500k to $15mil. He now runs the biggest YouTube channel for entrepreneurs with 2M+ subscribers, wrote 4 books & speaks globally. He wants to solve the world's biggest problem. He's set 2 world records, uses a trampoline & stand-up desk, owns Canada's largest Salsa Dance Studio & has a giant Doritos bag in front of him all day long to remind him that he’s stronger than the Doritos. Toronto is his home. He's a husband, father, TSM fan & Teemo Main.
Connect with Evan at http://www.evancarmichael.com/ https://www.facebook.com/EvanCarmichaelcom/
https://www.linkedin.com/in/evancarmichael/
USA TODAY and WALL STREET JOURNAL bestselling and award-winning author Donna Kozik shares her proven system to write a book in a weekend for maximum influence and impact.
- Reasons that publishing a book has become a much easier project, while it remains a universal symbol of authority
- The ideal length for a book you intend to leverage as a business card
- The four-book structures and how to select the best structure for your particular situation
- The most important things you need to do before you start writing your book
- How to grow your list of subscribers with the help of your book
- The most effective lead magnets to place within your book and exactly where to place them
- How to craft an introduction that engages your reader
- The proven formula to write compelling chapters to encourage your readers to take action and continue reading your book
- What to include in the conclusion of your book
- The number one platform to distribute your book and the many benefits that come with it
- How to price your book so that you can effectively leverage it to grow your business
About Donna
Donna Kozik is a USA TODAY and WALL STREET JOURNAL bestselling and award-winning author best known for her "Write a Book in a Weekend" and "Done for You Publishing" programs to show aspiring authors how to write a "short and powerful" book to use as a big business card.
Connect with Donna at http://freebookplanner.com
http://fb.me/donnakozik
www.linkedin.com/in/donnakozik
Get your free book planner to help organize and inspire you in writing a book. It includes ways to identify your reader audience, outline your book, get ready for publishing, and more. http://freebookplanner.com
Serial entrepreneur, author, and Lifehacker Jonathan Levi shares how you can skyrocket your influence through a multi-tier product strategy
- How to ""connect it all:"" Udemy, Books, Podcasts, Courses, & More
- How to grow with your following and always keep them wanting more
- Why you should have a product at every price point"
- The role that Udemy courses play in your ability to gain influence end expand your business
- How to decide whether to launch high ticket products first or start with low ticket products on a platform like Udemy
- The best strategy to elevate people to the next level in your product suite
- Why you should become a “CLO” instead of a CEO, and how that would allow you to spot trends and Implement winning strategies in your business
- Where to drive website traffic for maximum results
- The Iron Pentagon to build an influencer platform
- A little-known tool to expand your influence beyond the online world
- The simple tactic that will help you maximize customer engagement and nurture relationships with clients and influencers
About Jonathan
Jonathan is a serial entrepreneur, author, and Lifehacker born and raised in Silicon Valley.
He’s the author of the blockbuster Become a SuperLearner series and the host of the award-winning Becoming SuperHuman podcast. His passions include learning languages, musical instruments, acro yoga, weightlifting, and cooking. He lives in Tel Aviv, Israel with his superwoman, Limmor.
Connect with Jonathan at http://superhumanacademy.com
His next book: https://superhumanacademy.com/book
Instagram: http://instagram.com/entreprenewer/
YouTube: http://jle.vi/youtube
Twitter: http://instagram.com/entreprenewer/
Facebook Fan Page: https://www.facebook.com/jonathanleviofficial/
Sales Team Turnaround Specialist and number one best-selling author Jeremy DeMerchant breaks down, step-by-step, the sales mindset to sign up ideal clients
- The first and most important step to succeed at sales
- The most effective question to start a sales conversation
- The role that energy plays in your ability to connect with your prospects
- The structure of a successful sales conversation
- A common mistake entrepreneurs make during sales conversations
- Why a successful sales call does not have a transition to the sales portion of the conversation
- How to give space to the other person to make a decision
- How to deal with the common objection “I have to think about it”
- How to smoothly transition to the call to action to buy your product or program
- How to avoid objections from happening in the first place
- How to minimize the number of no-shows for your sales conversations
About Jeremy
Jeremy DeMerchant is a Sales Team Turnaround Specialist, #1 best-selling author, international speaker, and host of Sales Team Rescue on HeadSpace TV. After two decades of sales and leadership roles, Jeremy has had the opportunity to support small business owners and sales teams from Santa Monica to Singapore to double their sales results in a matter of weeks.
Connect with him at www.permissiontosell.com
Learn the top 5 tips to increase your show-up rate on scheduled sales calls so that you can spend your time creating impact. www.permissiontosell.com/showup
Business strategist and author Alina Vincent shares practical tips to leverage online challenges on Facebook to gain influence and connect with ideal clients
During our conversation, Alina shares:
- Why host Facebook challenges: Top 3 reasons online challenges are such a hot marketing trend
- Paid challenges versus free challenges
- The ideal length of a Facebook challenge
- How to enroll people in your challenge
- The three levels of engagement within a Facebook challenge
- A side-by-side comparison between a webinar-only strategy and Facebook challenges combined with webinars
- The role of your Facebook group within the challenge
- How to structure the content of your challenge so that participants get results and are encouraged to continue working with you
- The ideal assignments for challenge participants
- What kind of offers are best suited for Facebook challenges
- How to create a challenge based on your product or program
- How to attract a ton of new clients with 5-day challenges any time you want (even if you are starting from scratch)
About Alina
Alina Vincent is a business strategist and the creator of a popular ""Profitable Online Challenges"" program. Alina is passionate about helping entrepreneurs monetize their knowledge and expertise to create a scalable business.
Experts hire her for strategic advice and simple step-by-step approach to creating successful online programs, engaged Facebook communities, and profitable 5-day challenges.
Connect with Alina https://businesssuccessedge.com/ https://www.facebook.com/AlinaVincentPhoto
https://www.linkedin.com/in/alinavincent/
Download: Take the guesswork out of creating and launching your 5-day challenge... Discover simple, yet essential elements of a profitable online challenge! https://businesssuccessedge.com/challenge-checklist
Coaching business expert and renowned podcaster Marc Mawhinney shares practical tips to integrate your Facebook group with a content platform such as a podcast to build authority and connect with ideal clients
During our conversation, Marc shares:
How to initially get people to eagerly join your Facebook group
- What matters most between quantity of members and engagement to succeed with your group
- Proven ways to increase engagement in your Facebook group
- The role that an abundance mindset has in the growth of your group and your ability to monetize the group
- How to monetize your Facebook group in a way that doesn't offend people who join
- Ways to integrate your email marketing, Facebook group, and podcast to attract ideal clients
- Why share your client wins in your Facebook group
- The role that your connections play in the growth of your Facebook group and your podcast
- The decision to have a free group versus a paid Facebook group
About Marc
Marc Mawhinney is a lifelong entrepreneur who’s on a mission to help coaches build successful businesses! He achieves this with his coaching programs; his podcast, Natural Born Coaches;his Facebook group The Coaching Jungle, and his exclusive print newsletter Secret Coach Club
He frequently makes media appearances and is a contributor for Entrepreneur.com. You can learn more about Marc at: www.NaturalBornCoaches.com
Download Marc’s infographic: A guaranteed way to get clients from other people's Facebook groups at www.naturalborncoaches.com.
Creator, engager, and implementer over at Entrepreneurs On Fire Kate Erickson shares practical insights you can immediately apply to create a system for authority-building through content. With such a system you will position yourself as an expert in your field and build a loyal audience of ideal clients.
About Kate Erickson Kate Erickson is a creator, engage, and implementer over at Entrepreneurs On Fire, a podcast that interviews today’s most inspiring and successful entrepreneurs. She is also the host of the podcast Kate’s Take, Ditch Busy, and Nicole and Kate Can Relate, and author of The Fire Path: A Beginner’s Guide to Growing Your Online Business. Kate is passionate about helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their businesses scale and grow.
Gift: Free podcast course https://cloriskylie.com/freepodcastcourse
EOFire
The Freedom Journal
The Mastery Journal
Iman Aghay, founder of Success Road Academy and Entrepreneurs Network shares how he built a thriving network of influencers from scratch, and the role that joint venture partnerships play to create a profitable business with long-lasting impact.
During the conversation, Iman shares:
- The mindset change that helped him overcome his toughest financial challenge
- How he initiated connections with people of influence by founding a Meetup Group
- Why you need to have your own platform to be able to build relationships with influencers
- The role of joint venture partnerships in your business model
- Why not all JV partners are created equal–and what to do about it
- A powerful anecdote to illustrate the importance of positioning in the success of your business
About Iman Aghay Iman Aghay is an Iranian-Canadian online marketing expert, international speaker, and inspirational coach. Iman’s helped coaches, consultants, authors and speakers all over the world build profitable online courses from scratch in over 100 niche markets. Iman is the founder of Success Road Academy and Entrepreneurs Network.
Download Iman’s e-Book and Masterclass: How To Create and Sell Online Courses In 60 Days or Less
With Ultimate Course Formula (Even if you don’t have a list or technical knowledge!)
eBook: SuccessRoadAcademy.com/ucfbook
Masterclass: https://ultimatecourseformula.com/how-to-create-and-sell-online-courses-in-60-days-or-less-webinar
In this Masterclass, you’ll discover…
- The fastest and most effective way on the planet to create and sell your online course
- How to make sure your course will sell well before even recording the first piece of content
- How to get some of the most influential people in the world to promote your course
- A proven 8 step strategy to create your course from scratch even if you don’t know what your online course should be about
- How to create several automated streams of income in your business by using online courses
- How to access higher-paying clients by using your automated courses to qualify your prospects
- AND…how to do ALL without getting overwhelmed with all technical tools and marketing tasks
And So Much More…
Messaging expert Holly Chantal shares how you can transform your messaging to attract high ticket buyers and how you can stand out to build collaborative relationships with influencers
About Holly Chantal
For the last decade, Holly Chantal has been helping visionary coaches and service professionals enroll more clients into their high-ticket offers and develop the business infrastructure they need to reach their next stage of growth.
If you’re looking for someone that can quickly grasp what you do in all of its complexity and help you find the best path forward, Holly is the woman to call.
Download Holly’s High Ticket Buyer's Guide: www.highticketbuyers.com - the 4 types of content you need to consistently enroll clients into your high-ticket programs
Connect with Holly
https://www.hollychantal.com/
https://www.facebook.com/hollychanta
https://www.linkedin.com/in/hollychantal
Business growth and pricing expert Patty Block shares common revenue roadblocks that affect your ability to make a greater impact, and provides practical tips to overcome those roadblocks.
About Patty Block
Patty Block helps women business owners who are experts in their fields fine-tune their operations and scale their revenue for strategic growth.
A few years ago, Patty came across a shocking statistic: 62% of women rely on their businesses for their primary income, yet 88% of these businesses generate less than $100,000 in annual revenue.
Her mission is teaching women how to generate more revenue with less stress.
Take “My Revenue Roadblocks Quiz” https://myrevenueroadblocks.com/
Connect with Patty
https://www.facebook.com/patty.block
https://www.linkedin.com/in/pattyblock/
https://www.instagram.com/theblockgroupinc/
https://www.Theblockgroup.net
Richard Lowenthal, Co-founder of GoBrunch, an engaging platform for live training, webinars and meetings, provides actionable tips to leverage technological advances to engage your audience and build influence.
ABOUT RICHARD LOWENTHAL
Richard Co-founded Live University – a very innovative business school located in Brazil, and is a leader in many areas such as procurement, supply chain, and market intelligence. He is the author of the Learning Experience System methodology, which puts the student at the center. Richard Co-founded GoBrunch, a global engaging platform for live training, webinars, and meetings.
Connect with Richard at
https://www/GoBrunch.com
https://twitter.com/brunch_go
https://www.linkedin.com/company/gobrunch/
As the year comes to an end, what aspects of influencer marketing should you consider in your planning process? You will learn actionable steps you can take today to make sure that influencer marketing is part of your strategy in the new year.
What do you do when challenges pop up in your life and business? Should you still continue to do influencer marketing?
In this episode, Cloris Kylie shares her own experience and what she did about it
LinkedIn Whisperer and CEO of Social Sales Link shares actionable steps you can take today to leverage LinkedIn for thought leadership.
Brynne shares:
- Why is important to have a strong LinkedIn presence to position yourself as an expert
- How to optimize your profile so that it becomes a resource for ideal clients, and they become inspired to learn about your products and programs
- How to leverage your LinkedIn recommendations before and during sales conversations
- Best strategy to position yourself as an expert through Linkedin content
- And much more!
About Brynne Tillman:
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling.
As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers."
Sign up for Social Sales Link free membership https://socialsaleslink.com/library
What should you prioritize? Content marketing or influencer marketing? The decision is not as simple as it might seem. In this episode, you will get a good idea of the strategy to create the right balance between content and influencer marketing.
How to succeed as a thought leader? “America’s #1 Success Coach,” Jack Canfield shares his best insights for success.
During our conversation, Jack reveals:
- The origin of the Success Principles
- Why you need to surround yourself with the right people
- The power of masterminds to help you achieve long-term success
- How to stay in touch with your connections
- Why it doesn’t have to take a huge chunk of your time to build deep relationships
- The importance of building your team with the right people, and how to decide what aspects of your business to delegate
- Influence as a result of finding out what brings you Joy
- The attitude that has helped him change the lives of millions of people
Jack’s words of inspiration in the face of challenge is to develop mastery. Once we improve all areas of our life and become whole, we can effectively deal with obstacles and continue to grow!
To celebrate Thanksgiving, nurture your relationships with influential people in your industry. The more you nurture these relationships, the more they will grow into strong collaborative Partnerships. Cloris Kylie shares actionable tips to nurture your relationships with influencers.
Best-selling author and online marketing expert Robert Middleton shares practical ways to build authority so you can have more conversations with ideal prospects.
Robert shares:
- The most effective ways to have conversations with ideal prospects
- How to move people to action when you give a live or online presentation
- The process to go from presentation to consultation
And much more!
Robert Middleton has been helping self-employed professionals attract clients for 37 years. He's the author of the online bestseller, The InfoGuru Marketing Manual, and was the first consultant online to offer services to self-employed professionals. His weekly email newsletter, The Fearless Marketer has been published for 24 years.
Download his free guide, Get More Meetings, Land More Clients. https://actionplan.club/pc
The Beyond influencer marketing podcast has featured a comprehensive collection of tips, strategies, and philosophies to collaborate with influencers over the long term. Top influencers in the industry such as Jack Canfield, Jay Fiset, Alina Vincent, Dov Baron, Walt Hampton, and John Lee Dumas, and Kate Erickson of EOFire, have shared inspiring stories and their own insights for successful collaboration. But there is an overarching theme for success when you collaborate with influencers. Host Cloris Kylie reveals the secret for success!
Let's say that you have interviewed an influencer on your podcast or YouTube channel. Would you publish your interview with the influencer if it was well below your expectations? Would you share the negative feedback with an influencer? Thought about the situation on today's episode.
Co-founder and COO of WebinarNinja, and co-founder and producer of the $100 MBA show Nicole Baldinu shows you how to build trust with your audience in an organic way and how to move people to action through podcasts and webinars
Nicole shares:
- How she and husband Omar initially built their audience
- How much content to share on webinars
- The key to be successful with your webinars
- How to gain the trust of your audience through your podcast and content
- How to engage your employees so that they contribute to the trust you're building with your audience
- How your morning routine can make a huge difference when it's time to overcome challenges
And more!
Cloris Kylie shares the different opportunities that can come your way after your podcast interviews. It's the Beyond Influencer Marketing mindset that will allow you to build a consistent flow of ideal clients over the long term.
Cloris Kylie shares the detailed criteria to be featured on the right podcasts so you get tangible results from your interviews and connect with ideal clients
Cloris Kylie shares the advantages of being featured on podcasts, virtual Summits, YouTube channels, and other influential platforms to connect with ideal clients.
Bestselling author, serial entrepreneur, and creator of ClientFol.io Mitch Russo is joining us from Pompano Beach, Florida to share how you can gain influence in your coaching program through an accountability and goal tracking system.
During our conversation, Mitch shares:
Two key ingredients to improve the quality of your coaching programs
How to how to keep clients accountable
Goal setting for your clients
Accountability groups within your program
How to leverage a reward system within your program
About Mitch
Meet Mitch Russo, who started a software company in his garage, sold it for 8 figures, and then went on to work directly with Tony Robbins and Chet Holmes to build a $25M+ business together. Nominated twice for Inc Magazine Entrepreneur of the Year, Mitch helps companies scale rapidly! Mitch’s 1st book is “The Invisible Organization – How Ingenious CEOs are Creating Thriving, Virtual Companies and he’s here with us today with a new book called Power Tribes – How Certification Can Explode Your Business. Today Mitch is showcasing his newest SaaS platform for coaches.
Access Mitch’s training video: https://media.publit.io/file/Revised-ClientFolio-Training-Video-q.mp4
Check out ClientFoli.io -- 14 Day Trial to my ClientFol.io coach management system, for a dollar. https://www.cloriskylie.com/clientfolio
How can you be seen as the go-to expert in your field when you are making a shift in your target audience or further refining your audience? Here are actionable tips you can apply right away.
PR and book writing expert Dan Janal shares his insights to turn your digital course into a book or your book into a digital course for maximum impact.
During our conversation, Dan shares:
Why having a book can help you position yourself as a top expert in your field, and why having a companion course might be perfect for you to maximize your impact
How to make the decision to either repurpose your course into a book or repurpose your book into a course
Different elements to make your course a success, compared to the key elements for success with your book
About Dan
Dan Janal works with top business leaders who want to elevate their reputations and set themselves apart from their competition. As a book coach, developmental editor and ghostwriter, he shapes stories and strategies that can transform a career or business.
No matter where you are in the book-writing process, Dan can help.
Dan has written more than a dozen books that have been translated into six languages.
He’s a former award-winning daily newspaper and business editor.
He’s interviewed President Gerald Ford and First Lady Barbara Bush.
Download Dan’s 3 Keys For Getting Your Book Done - Fast!
https://www.writeyourbookinaflash.com/pages/get-your-book-done-fast/"
Visit https://www.writeyourbookinaflash.com to find many other free resources to write and publish your book
Host Cloris Kylie shares exciting news about the new season of the show! Tune in to learn what it takes to be seen as the go-to expert in your field and build collaborative relationships with influencers.
Host Cloris Kylie shares with you a sneak peak for the upcoming season of the Beyond Influencer Marketing podcast, which includes exciting, fresh content to help you position yourself as the go-to expert in your field and collaborate with influencers!
Please go to https://www.cloriskylie.com/facebookgroup to share your ideas / preferred topics for the show
CEO of Consulting Success and bestselling author Michael Zipursky shares his insights for expert positioning in your consulting business, and explores how to future-proof your consulting business.
About Michael Zipursky Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 500 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 35,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success® the book, and the Future of Consulting.
Get Michael’s Free 47-Page Consulting Blueprint and learn how to start, run and grow a successful consulting business. https://www.consultingsuccess.com/blueprint
Best Selling author of The 4% Break-Thru, Lance Knaub, shares his top strategies to focus on what matters to build authority as an expert and stand out when connecting with influencers.
About Lance Knaub Dr. Lance Knaub, Best Selling author of The 4% Break-Thru, helps entrepreneurs with 6 figure businesses to avoid overwhelm and burnout, and instead create the life they love while they are scaling by developing a leadership team and creating a self sufficient business that is an asset. Lance founded Breakthru Physical Therapy + Fitness which is now operated by a fearless leadership team.
Download Lance's JOLT Business Planner and send it to Lance to get a complimentary 20 minute strategy call https://www.denaliconsulting.com/strategy
Access The 4% Break-Thru Assessment and send it to Lance to get a complimentary 20 minute strategy call https://www.denaliconsulting.com/resources
https://www.facebook.com/Denali-Consulting6095044911
https://www.linkedin.com/in/lance-knaub-aa600519/
https://www.instagram.com/drlanceknaub/
As someone who wants to create an impact and grow your business, you might have felt signs of burnout in the past and done nothing about it, but the danger is that unaddressed burnout can lead to long-lasting psychological and even physiological problems.
On this 3-part mini-series, you'll learn how to spot, prevent, and beat "influencer burnout"
Part 3 shows you the system to beat burnout--today!
As someone who wants to create an impact and grow your business, you might have felt signs of burnout in the past and done nothing about it, but the danger is that unaddressed burnout can lead to long-lasting psychological and even physiological problems.
On this 3-part mini-series, you'll learn how to spot, prevent, and beat "influencer burnout"
Part 2 is about strategies shared by entrepreneurs like you who are doing their best to avoid burnout
I used to think that because I loved working on my business, I was immune to what the Urban Dictionary described as a “state of emotional and physical exhaustion caused by a prolonged period of stress and frustration,” i.e. burnout.
Then, one morning, after another 14-hour day cranking blog posts, posting on social media, recording new videos, and serving my clients, I woke up with the urge to forget about the entrepreneurial dream, cash out my retirement savings, and use the money to travel around the world. My life felt overwhelming. I needed an out—fast.
As someone who wants to create an impact and grow your business, you might have felt something similar in the past and done nothing about it, but the danger is that unaddressed burnout can lead to long-lasting psychological and even physiological problems.
On this 3-part mini-series, you'll learn how to spot, prevent, and beat "influencer burnout"
Leadership expert Alain Hunkins reveals the three leadership metaskills to create positive influence. He discusses the power of connection, communication, and collaboration, to move people to action.
Coach Dan LeFave shares his proven system to remain focused and create the impact you have always envisioned. He offers simple key motivators, actions, and tactics to gain influence and achieve your goals.
About Dan LeFave Heart-centered business owners hire Dan to break through bottlenecks & scale to 7+ figures in half the time, guaranteed. He helps them establish self-managing businesses by upgrading their SKILLSET, MINDSET + SYSTEMS to scale with ease.
Bottom line, he builds 7+ figure businesses providing his clients with freedom lifestyles 100% of the time."
Download Dan's 12-Week Focused Productivity Planner: https://lefavecoaching.com/focus
Connect with Dan
https://twitter.com/DanLeFave
https://www.facebook.com/lefavecoaching
https://www.instagram.com/dan.lefave/
Your email list is one of your most important business assets. Here, you will discover the strategy to MASSIVELY grow your email list, particularly when it comes to collaborating with influencers.
Your email list is one of your most important business assets. Here, you will discover three keys to successfully monetize your email list.
This 3-part mini series is in celebration of the Grow Your List Giveaway where you get free access to a bundle of hand-picked programs created by thought leaders to grow your list and revenue!. Register here https://www.cloriskylie.com/giveaway
Your email list is one of your most important business assets. Here, you will discover three keys to successfully grow your email list with an engaged group of subscribers who can become ideal clients and customers.
This 3-part mini series is in celebration of the Grow Your List Giveaway where you get free access to a bundle of hand-picked programs created by thought leaders to grow your list and revenue!. Register here https://www.cloriskylie.com/giveaway
Business Mindset Coach Nina Cooke shares key insights to overcome mindset blocks that might be preventing you from collaborating with influencers. She shows you a proven mindset system for success as you build business relationships.
About Nina Cooke
Nina Cooke is a Business Mindset Coach, helping entrepreneurs to release their deep inner blocks so they can hit that sweet spot of continually growing their impact, income and downtime. She hosts Entrepreneur’s Inner Game Podcast, and has been featured in Forbes, and on BBC Radio.
Download Nina's Mindset Scorecard
ninacooke.co.uk/scorecard
Multiple best selling author Anita Plak shares how you can position yourself as an expert and collaborate with top influencers through "summit in a book."
Anita's insights to collaborate with influencers through "summit in a book" During our conversation, Anita reveals:
- The summit in a book concept to collaborate with influencers
- Success factors for a collaborative book
- How to reach out to influencers to be part of your book
- Takeaways and lessons learned from the collaborative book High Profit Secrets
- And much more!
When Anita faces challenges, his go-to strategy is to "focus on the invisible." He sees each person as a living story, which helps him realize that he has more assets and help available than previously thought.
About Anita Plak Anita is a multiple best-selling author, entrepreneur, and marketing strategist with an extensive business background.
Anita’s passion is to help people discover ways to monetize their knowledge and create the lifestyle business they’re passionate about.
She also plays a key role in helping clients plan and implement multi-channel marketing strategies for their brands.
You can connect with Anita at: https://anita-ps.com
Join Anita's free mini training: Behind the scenes of the summit in a book High Profit Secrets https://summitinabook.com/bim
Bestselling author and creator of the client attraction story system, Katja Rusanen, shares her top tips to create a compelling story that allows you to create a strong connection with your audience and motivate them to take action.
About Katja Rusanen Katja Rusanen is a #1 best-selling author, spiritual mentor, success coach, and creator of the Client Attraction Story System, a step-by-step program for purpose-driven entrepreneurs to craft stories that attract ideal clients. She helps her clients discover the power of personal stories and create a business they love.
Download Katja's guide: Captivating Content For Facebook https://bit.ly/CaptivatingContent
Creator of the Magic Connection Method, Brandon Fong, shares his best insights to pitch ideas to influencers and create a collaborative relationship with influential people in your industry to take your business to the highest level.
About Brandon Fong Brandon is an entrepreneur, author, marketing nerd, world traveler, and goofy husband to his wife, Leah. He’s also the creator of the Magic Connection Method and founder of 7-Figure Millennials where his mission is to inspire millennial entrepreneurs to pursue big financial goals while prioritizing their happiness, health, and relationships.
Get Brandon's 100% FREE Training Today: UNLOCK THE POWER TO GET THE CONNECTIONS YOU NEED WITHOUT LEAVING YOUR HOME. https://bfo.ng/bim
John Lee Dumas has interviewed over 3,000 of the world’s most successful entrepreneurs on his award-winning podcast Entrepreneurs On Fire, which has amassed over 100,000,000 listens and 3,000 5-star reviews since its launch in 2012.
JLD has spent the last 8 years studying and interacting with those who have reached the summit of business success, and he has created a 17-step roadmap that will guide YOU to financial freedom and fulfillment.
Today, he shares how you can design your own path to unlock your potential and reach your definition of success: YOUR uncommon success!
Get John's new book here https://uncommonsuccessbook.com/
We explore three common mistakes entrepreneurs make that prevent them from getting tangible results when they collaborate with influencers. You will learn the basics of the Beyond Influencer Marketing System and how to avoid these mistakes so you can build authority, grow your email list, and get ideal clients when you collaborate with influencers
Ray Brehm, bestselling author, virtual summit expert, and founder of Bookflix.tv, Ghostlauncher, and Book Profit School, reveals the most powerful forms of collaborative marketing with influencers to exponentially expand your reach.
Ray's Insights on Collaborative Marketing with Influencers
During our conversation, Ray reveals:
How his entrepreneurial career changed when he published his first anthology book, and how Author Inc., which became an international bestseller, allowed him to create connections with top influencers and exponentially expand his reach.
The strategy behind Book Profit School, his virtual summit to help authors make money from their book, and how this event allowed him to create new connections with influencers.
Key differences between anthology books and summits when it comes to engaging influencers and their impact in your business.
More about Ray Brehm
Ray Brehm is a bestselling author, entrepreneur and founder of Bookflix.tv and Ghostlauncher.
He is a member of the National Academy of Best-Selling Authors™ and The National Association of Experts, Writers & Speakers®. He has been featured on America’s Top Authors™, CNN, CNBC, FOX News and USA Today.
Download Ray's Gift: 7 Book Writing Hacks for Entrepreneurs ---> https://www.bookflix.tv/cloris
Bestselling author and expert in course creation Danny Iny shares his best strategies to become influential through your courses.
This episode celebrates the launch of his new book, "Effortless," in which you’ll learn how to identify what might be missing in the foundation of your business and become inspired to make small changes that can have a huge impact on your business growth.
Author of Influencer Networking Secrets Paul Edwards shares his insights to initiate and nurture connections with influencers, and attract ideal clients without they need to be salesy or pushy.
Paul's insights to build relationships with influencers During our conversation, Paul reveals:
- The lessons he learned as an insurance agent, which allowed him to become a client magnet rather than a pushy salesman
- Why you don't have to be charismatic to build relationships with influencers and potential clients
- The most important element to succeed when networking
- How to be a magnet, not a pusher
- What it means to have benevolent detachment in relationships
- How to decide what relationships to nurture
- The role of a podcast in your ability to connect with influencers
- And much more!
When Paul faces challenges, his go-to strategy is to "focus on the invisible." He sees each person as a living story, which helps him realize that he has more assets and help available than previously thought.
About Paul Edwards Paul Edwards wears many hats – bestselling author, podcast host, executive ghostwriter, strategic connector. Husband, father, older brother to younger men. Amateur theologian, men’s physique competitor, voice mimic and recovering insurance salesman.
A first-generation Spanish-speaking immigrant to the US with African heritage and Middle East combat experience, Paul’s lived in five different countries, speaks two languages and holds three passports.
Paul does two things well: words and people. When he isn’t writing content for clients, you’re most likely to find him building relationships and creating opportunities for his network.
Grab a copy of the book Influencer Networking Secrets https://thepaulsedwards.com/beyondinfluencermarketing
The Bruce Lee of Revenue Generation Erik Luhrs shares his Revenue Kung Fu method to achieve a breakthrough in your business. He shows you how you can gain influence and serve your clients in a much better way while feeling fulfilled doing what you do.
Erik's insights to reach a breakthrough in your business During our conversation, Erik reveals:
- Why you don't need to fight to get new clients in your business
- The process to achieve an energetic breakthrough that leads to influence, profit, and inner satisfaction
- How to leverage your business to become a better version of yourself
- The first step to experience a breakthrough in your business
- What to expect as you implement new habits such as meditation
And much more!
When faced with challenges, Erik always goes within. He invites you to realize that challenges are just circumstances that you view through your own perspective. Instead of focusing on the feelings you might be experiencing, focus on a path to change your circumstances.
About Erik Luhrs Erik Luhrs is known as the Bruce Lee of Revenue Generation, and is the creator of Revenue Kung-Fu. He partners with Visionaries, Founders, Entrepreneurs, Experts, Consultants and Coaches to scale their business and create more profit and fulfillment by accessing their higher mind (AKA their "Dragon"), and then leveraging that to redevelop their Brand, Positioning and Go To Market activities.
Connect with Erik www.erikluhrs.com
CEO of Leaders Press Alinka Rutkowska shares the strategy to become a USA Today best-selling author to gain influence and grow your business.
Alinka's insights to become a USA Today best-selling author During our conversation, Alinka reveals:
- Why publishing a book allows you to position yourself as an expert in your field and reach ideal clients
- How to leverage your book as a client magnet
- The call to action within your book so that the right prospects reach out to you
- The impact of publishing a book for a small business or a business and its early stages
- Three ways to achieve USA Today best-selling status
- The benefit of participating in an anthology
And much more!
When faced with challenges, Alinka repeats a mantra: things always work out for me. This allows her to let go of the overwhelm. She also has a regular meditation and Qi Gong practice. Finally, she has a clear vision that she has summarized in a movie. The clearer the vision, the easier it becomes for her to achieve her goals.
About Alinka Alinka Rutkowska is the CEO of Leaders Press (www.leaderspress.com), a USA Today and Wall Street Journal best-selling press, where she creates books for entrepreneurs from scratch and launches them to best-seller with a 100% success rate.
She's worked with top business leaders such as Po Chung (the co-founder of DHL International), Mark Nureddine (the CEO of Bull Outdoor Products) and Chris Catranis (the founder of Babylon Telecommunications).
Leaders Press' releases have landed on bookshelves together with Nobel Prize winners and World Economic Forums speakers. Alinka's mission is to help 1,000 entrepreneurs share their wisdom with the world by 2030.
Alinka is an official member of the Forbes Business Council and her cutting-edge book creation process has been featured in Entrepreneur magazine.
Outsource your book at https://leaderspress.com/book/
Connect with Alinka at:
http://www.leaderspress.com
http://www.twitter.com/alinkarutkowska
http://www.facebook.com/leaderspress/
https://www.linkedin.com/in/alinkarutkowska/
Bestselling author of Do It! Marketing and Do It! Speaking, and public speaking expert David Newman, shares his best insights to leverage speaking to gain influence. He also shows you how to leverage speaking opportunities to connect with influencers.
David's Lessons to Gain Influence Through Speaking During our conversation, David shares:
- The aha moment that made David quit his thriving speaking career to start a new business that not only brought much more joy to his life but allowed him to create a positive impact in the lives of many more people
- Who needs to adopt speaking as part of their marketing efforts
- Different ways you can incorporate speaking into your business activities
- Why businesses need to "FLOP"-- the formula for success
- The key skill to be an effective speaker
- The one thing you should never do if you want to succeed as a speaker
- How to get started with your first live speaking engagements
- How to start connections with influencers through speaking engagements
David's words of inspiration to overcome challenges are: remind yourself that action trumps fear. Don't let yourself be immobilized by challenges!
More about David Newman David Newman is the author of the #1 bestseller “Do It! Marketing” and “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise.”
David helps executives and entrepreneurs master speaking as the ultimate marketing tool, personal brand builder, and 1-to-many sales platform.
He is also the creator of the Speaker Profit Formula mentoring program, which has over 800 successful graduates.
To grow your list and connect with ideal clients through podcast interviews, you need to get a yes from the right podcasters.
It all starts with your pitch. The way you approach the podcaster will determine whether you get a yes or a no. Let's explore a must-do to be successful with your podcast pitches and land interviews on ideal shows.
Tracking the results of influencer marketing is essential to plan for the new year. You must know where your subscribers and clients are coming from. Here's a quick overview of what you need to do.
You must have clear short-term and long-term objectives when you connect with influencers. Here's a quick overview of what you need to do to set the right goals and succeed with influencer marketing.
Your expertise is essential to deliver value to influencers and their audiences. How can you best prepare and leverage your topics of expertise for opportunities to be featured by influencers? The answers on this episode.
What is the role of content marketing in the growth of your audience and list of subscribers? Should you rely on content to grow your list? Does the role of content marketing vary depending on the stage of your business? The answers on this special episode of Beyond Influencer Marketing!
Tom Poland, renowned entrepreneur and bestselling author of the Leadsology series and Marketing with Webinars, shares his system to marketing with webinars by collaborating with influencers.
Tom Poland's Lessons to Partner with Influencers through JV webinars During the conversation, Tom reveals:
- The power of "OPN" to share your message in a grander way and land new clients
- The four R's to connect with business partners
- The system to create a constant stream of client consultations on your calendar
- The Prius factor to build connections with influences
- What to do when you feel you should apply a certain marketing strategy that everyone else seems to be applying
- The reason he doesn't favor common marketing strategies such as Facebook ads and blogging, and what really works instead to get new clients
- The two key streams of leads for his business, and how careful documentation of each step in the process and a team of contractors allowed him to create a seamless process to grow his business
About Tom Poland
Time Poland is a multiple best-selling marketing author. Over the past 41 years he had started and sold five businesses, taking three of them international and has lead teams of over 100 people with annual revenue of more than 20 million dollars. The new book Marketing with Webinars reveals his unique webinar marketing method that has helped thousands of organizations globally enjoy the fulfillment and prosperity that comes with a weekly flow of high-quality, inbound, new client inquiries.
Learn more about Tom at https://www.leadsology.guru/
Check out Tom's new book, Marketing with Webinars at https://www.cloriskylie.com/marketingwithwebinars
Take Tom's Five Hour Lead Generation Challenge www.fivehourchallenge.com
Join Tom's Facebook group: www.facebook.com/groups/leadsology/
This special episode is inspired by the Thanksgiving holiday in the United States, and focuses on a key element to create and nurture relationships not only with influencers, but with potential and existing clients. We will explore the four key people you need to consider when it's time to express appreciation and how this can help you grow as a person and grow your business
Business coach and Tech Monster Whisperer Anke Herrmann shares the technology needed to get tangible results from your featured interviews and other forms of collaboration by influencers, and provides useful tips to "tame the tech monster."
Anke's insights to select the right tech tools for collaboration with influencers During our conversation, Anke reveals:
- How to select the right tech tools for:
- List growth from featured guest appearances
- Joint venture partnerships with influencers
- Your main website
When faced with challenges, Anke acknowledges her emotions. And after she's given herself enough time, she taps into her creativity to come up with solutions and regain hope and excitement.
About Anke Herrmann Anke Herrmann is a Business Coach & Tech Monster Whisperer, Author, Podcaster, and Dog Lover. In 2004 Anke quit her IT job in the UK to start her own business in Spain.
Today she bridges the gap between business & tech to help passionate but tech-frustrated authors, creatives & coaches implement their ideas and build flourishing businesses.
Download Anke's book, Taming the Tech Monster https://ankeherrmann.com/influence
Connect with Anke https://ankeherrmann.com
https://passionbusinesspodcast.com
Leisa Peterson, CFP, coach, author, business growth strategist and founder of WealthClinic, shares the mindset principles required not only to connect with influencers, but to collaborate with them as joint venture partners.
Leisa's insights to assume an abundance mindset and collaborate with influencers During our conversation, Leisa reveals:
- The abundance mindset to create win-win relationships
- The self-check steps before you reach out to influencers
- How to convey sincerity when you approach influencers
- How to collaborate with influencers by offering a workshop as part of their programs
- Practical steps to ground yourself and successfully connect with influencers
When faced with challenges, Leisa follows her three-part routine, including her mindfulness practice, breathwork and journaling. That's how she can get the clarity she needs to deal with the situation.
More about Leisa Peterson Leisa Peterson, CFP® is a coach, author, business growth strategist and founder of WealthClinic. She helps people elevate their financial consciousness by realizing their true value and creating financial security for themselves.
Leisa shows you how to identify where you’re stuck and repeating negative patterns so you can break free of limitation and live into your fullest potential.
Download Leisa's guide for abundance at https://www.abundancegift.com
Connect with Leisa at
www.facebook.com/mindfulwealth
www.linkedin.com/leisapeterson1
www.instagram.com/leisapeterson
Ken Newhouse, Direct marketing copywriter, author, and host of the Get Clients Now podcast, shares the 5-step system within his ARISE framework to move people to action through your content. He also shows how can you apply the same framework to gain the attention of influencers.
Ken's ARISE framework During our conversation, Ken reveals:
- The power of the ARISE framework to book influencers on your show or to be featured by influencers, as well as to move people to action with your blog posts and podcast episodes
- The "amazing headline" to catch people's attention
- The power of the open loop to compel people to consume your content or pay attention to your message
- The key information you need to provide your audience and influencers so that they visualize the possibilities of working with you
- How to transition from information to persuasion
- How to create a compelling call to action
When faced with challenges, Ken taps into his spirituality. He asks God for wisdom and follows His guidance.
More about Ken Newhouse Ken Newhouse is a direct marketing copywriter, author, and host of the Get Clients Now podcast. By interviewing Influencers and doing solo-episodes Ken teaches a process you can use to establish yourself as the go-to leader in your industry and ultimately lead you to building a future proof business.
Download a summary of the ARISE framework at https://www.kennewhouse.com/bim
Connect with Ken
https://www.kennewhouse.com/
https://www.facebook.com/KenNewhouseandCo
https://www.linkedin.com/in/ken-newhouse-page/
Jim Hohl and Lucas Garvin, founders and CEO's of the Thought Leaders Institute, share his insights to become a recognized thought leader and thrive in business.
Jim and Lucas's insights to become a thought leader During our conversation, Jim and Lucas reveal:
- How they first connected with influencers
- The first step to become a thought leader
- Why having a strong message is not enough to succeed as a thought leader
- The common mistake entrepreneurs make that prevents them from becoming thought leaders
More about Jim Hohl and Lucas Garvin Jim & Lucas are the Co-Founders of Thought Leaders Institute. They believe that you shouldn’t have to choose between making an impact & making money and that your best life and highest potential can be realized by building a thriving business that helps others. As DigitalMarketer’s “Trainer of the Year,” they have trained thousands of people on how to start or grow successful and impactful thought leader businesses.
Download "Thought Leader Secrets: How Any Coach or Consultant Can Create A Consistent Flow Of New High-Value Clients & Quickly Succeed Online" https://tli.to/beyond
Learn more about the Thought Leaders Institute https://thoughtleadersinstitute.com/
Founder of Entrepreneurs on Fire, John Lee Dumas, shares the value-first approach to nurture connections with those who will transform your life and business.
JLD's Insights about Building Relationships that Transform Your Life During our conversation, JLD shares:
- His decision-making process to seek a mentor, who became instrumental in his success
- How he first reached out to influencer Jamie Masters, who became his mentor
- The investments he made early in his business, which helped him skyrocket the growth of his business
- How he connected with top influencers and celebrities to appear on his show, even when he was starting out
- How he stays in touch with his closest connections and how he decides when to deepen a relationship
His closing words of inspiration: he’s followed Einstein’s wise words “Try not to become a person of success but rather a person of value.” From day 1, he understood that his #1 goal was to deliver value through his podcast and business, Entrepreneurs On Fire. He keeps doing that to this day. The result? Positive impact on millions of people around the world, and a truly magnificent business!
More about John Lee Dumas John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2000 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE!
Subscribe to JLD's podcasts: https://www.eofire.com/subscribe/
Interested in Podcasting yourself? Join JLD's Free Podcast Course and Podcast Masterclass!
For potential clients to trust you and want to work with you, you need to position yourself as the go-to expert in your field. On this episode, we talk about three of the most important pillars for expert positioning so you attract ideal clients in your expert business.
Bestselling author and serial entrepreneur Mitch Russo shares how to position yourself as an expert and build a profitable business with profit stacking techniques
Mitch's insights for Profit Stalking During our conversation, Mitch reveals:
- The first step to position yourself as an expert
- The role of podcast in guesting and guest posting to build authority and connect with new clients
- His system to connect with clients on LinkedIn
- The principle of profit stacking so you can find the strategy that works best for you
When faced with challenges, Mitch says to ask yourself, "Where am I coming from? Fear? Doubt?" Remember that fear comes from unseen challenges that are likely never going to happen.
More about Mitch Russo Meet Mitch Russo, who started a software company in his garage, sold it for 8 figures and then went on to work directly with Tony Robbins and Chet Holmes to build a $25M business together. Mitch wrote a book called “The Invisible Organization – How Ingenious CEOs are Creating Thriving, Virtual Companies. His bestselling book is Power Tribes – How Certification Can Explode Your Business.
Connect with Mitch at https://www.mitchrusso.com
Download Mitch's Free eBook https://profitstackingsecrets.com/ref/5/
Matt Johnson, marketing agency founder, podcaster, and bestselling author of Microfamous, shares the secrets to become famously influential to the RIGHT people so you can exponentially grow your business.
Matt's insights to become famously influential to the RIGHT people During our conversation, Matt reveals:
- The three stages to gain influence: get seen, get noticed, get known
- Why hacking influence is not the right approach to grow your business
- How to appeal to the right people: those likely to become ideal clients
- How to build sustainable influence
More about Matt Johnson Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.
Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.
Read Matt's MicroFamous book: http://microfamousbook.com/
Check out Matt's Podcast: microfamouspodcast.com
Visit Matt's Website: pursuingresults.com
Connect with Matt on Facebook https://www.facebook.com/getmicrofamous
Connect with Matt on LinkedIn https://www.linkedin.com/in/microfamous/
Virtual summits are one of the best collaborative marketing strategies, a powerful way to position yourself as an expert, and the perfect platform to connect with influencers. Ideally, you will feature top influencers on your summit, but how do you approach them so they agree to be part of your event? We explore that on this special episode.
Save your ticket for Mark Wade's Virtual Summit Mastery at https://www.cloriskylie.com/epicsummit
Check out Cloris's Influencer Now Summit at https://www.influencernowsummit.com
USA Today and Wall Street Journal bestselling and award-winning author Donna Kozik shares her step-by-step process to write your authority-building book in a weekend.
Donna's insights to build authority with your book During our conversation, Donna reveals:
- Reasons that publishing a book has become a much easier project, while it remains a universal symbol of authority
- The ideal length for a book you intend to leverage as a business card
- The four book structures and how to select the best structure for your particular situation
- The most important things you need to do before you start writing your book
- How to grow your list of subscribers with the help of your book
- The most effective lead magnets to place within your book and exactly where to place them
- How to craft an introduction that engages your reader
- The proven formula to write compelling chapters to encourage your readers to take action and continue reading your book
- What to include in the conclusion of your book
- The number one platform to distribute your book and the many benefits that come with it
- How to price your book so that you can effectively leverage it to grow your business
Donna's words of inspiration when challenges arise: Find a different challenge that allows you to overcome the fear and see yourself succeeding. Once you have achieved success, you will feel empowered to tackle any other challenges.
More about Donna Kozik Donna Kozik is a USA TODAY and WALL STREET JOURNAL bestselling and award-winning author best known for her "Write a Book in a Weekend" and "Done for You Publishing" programs to show aspiring authors how to write a "short and powerful" book to use as a big business card.
Join Donna's Annual "Done for you" Giveaway at https://www.cloriskylie.com/donna
Get your free book planner to help organize and inspire you in writing a book. It includes way to identify your reader audience, outline your book, get ready for publishing and more. http://freebookplanner.com
Conscious Millionaire Mentor JV Crum III shares his best insights on how you can turn your impact into bigger profits.
JV Crum III's insights to turn your impact into bigger profits During our conversation, JV reveals:
- The two different approaches to create a business foundation
- Why when you start outside of you, you're not likely to feel fulfillment
- The difference between purpose and vision, and its impact in your ability to succeed
- How to figure out the right business model for you
- How to decide how many target audiences to serve
- Why business owners create solutions that the market rejects, and how to figure out the best way to deliver solutions to your clients
- The Conscious Millionaire philosophy to create a triple win for you, society, and your clients
I asked JV how he’s staying centered during the crisis. He said, “do what you need to do to feel safe.You know what feeling safe means to you. Once you know what that is, you can take action, and will regain a sense of control. Above all, remember to take care of yourself.”
More about JV Crum III JV Crum III, MBA, JD, MS Psychology, Mensa Member, is the Host of The Conscious Millionaire Show, named as a Top 13 Business Podcast in Inc. Magazine. The show has 12 Million listeners in 190 countries.
Known as “The Conscious Millionaire Mentor”, JV is a serial-entrepreneur, speaker, futurist, strategy mindset coach, and conscious thought-leader. He is the #1 Best-Selling Author of the Award-Winning book,“Conscious Millionaire: Grow Your Business by Making a Difference”.
JV is Founder of Conscious Millionaire Institute, LLC, a global training, coaching, and business advising firm for small and mid-sized conscious businesses. He is also Founder of the Conscious World Foundation, Inc, a global non-profit focused on solving the problem: “How do we create a world in which everyone can win?”
Check out the details of JV's program to double your profits in 6 months or less: https://www.cloriskylie.com/acceleratorformula
Download JV's free hypnotic audio to create abundance in your life at https://www.consciousmillionaire.com/manifestabundance
Rob Goyette, renowned mentor for coaches and leaders, shares the 26-minute webinar strategy that allows you to gain influence and connect with ideal clients
Rob's insights to gain influence and connect with ideal clients through a 26-min webinar During our conversation, Rob reveals:
- Why host a 26 minute webinar instead of a longer web presentation
- The ideal structure for your 26-minute webinar: How much time should you teach and how much time should you allocate to the sales portion?
- The perfect way to make the transition from teaching to selling
- How to choose the questions to include in the FAQ section of your webinar
- The key elements to build trust from the beginning of the presentation
- The two reasons people buy from you, which you can use for webinars and to troubleshoot your marketing
- The key elements of an irresistibly offer
- The most effective way to bring people to your webinar so that they already know about you and trust you
- How to nurture your webinar attendees so that they become customers and clients
- How to prepare so that your recorded webinar is as effective as possible
- How to add urgency and scarcity to Evergreen webinars
- How to track ideal clients with congruency
Rob’s words of inspiration are to take action. Never become paralyzed by the fear of what might happen. Build up your confidence, even if you have to tell yourself that worst case scenario you will give people their money back. Start helping clients and gain confidence as they achieve their goals thanks to your guidance.
More about Rob Goyette Rob Goyette has been serving coaches and leaders in the coaching niche since 2007. He is known for his 15-minute laser coaching and 26-minute automated webinar models.
Gift! Download this proven 26-minute webinar script which has sold over $319,427 of an online course. http://26minutewebinarscript.com/
Master success planner Laura Posey shares her daily success plan to connect with influencers who become referral partners and joint venture partners.
Laura's Lessons for Daily Success Connecting with Influencers During our conversation, Laura reveals:
- Why networking events were not working for her and what she did instead
- The one-to-many approach to connect with clients
- How to approach influencers you have never met
- The one-page strategic process to connect with influencers
- How to manage introductions
- The system to organize business connections
- How to prioritize your daily tasks so that you succeed when connecting with influencers
Laura's words of inspiration to deal with challenges are to change the tactics but not the goals. We need to quickly adjust keeping in mind that our desire end results don't need to change. Ask yourself, how else can I get there?
More about Laura Posey Laura Posey is a firecracker who likes to create and get things done. She is an internationally recognized consultant, speaker and author, known for her one-page business transformations. When you need to get focused and get results, Laura is the one to call.
Download the Daily Success Checklist here https://simplesuccessplans.com/daily
Connect with Laura
https://www.twitter.com/lauraposey
https://www.facebook.com/simplesuccessplans/
https://www.authenticenrollment.com/ck
Founder of systemHUB and SYSTEMology, David Jenyns, shares the step-by-step process to build systems in your business so you can focus on those critical activities that move your business forward and help you gain influence.
David's Lessons to Create Time-Saving Systems During our conversation, David reveals:
- How systems can help us free up time to gain influence
- The seven key steps to create systems in your business
- What activities you must prioritize when you create systems
- Common misconceptions about systematizing and how to avoid them
- Why business owners should not be documenting systems
- Must-have tools and software to create and document your systems
- The scale stage for systems development as a company grows
More about David Jenyns In 2016 David Jenyns systematized himself out of his business ( Melbourne SEO Services) and hired a CEO to run it. Through this process, he became a systems devotee and went on to found systemHUB & SYSTEMology®.
David’s mission is to extract, organize and optimize best practice systems and processes for business owners worldwide.
Read David’s new book, Systemology at https://www.systemology.com/book
Listen to the Business Systems Summit podcast https://www.systemhub.com/podcast/
Download David's guide with the system for creating systems: How to increase your business’ value within 90 days by simply documenting what you’re already doing."
https://www.systemhub.com/systems-4-systems/
Nancy Juetten, publicity expert and bestselling author of Bye Bye Boring Bio, shares her best strategies to position yourself as an expert and stand out by leveraging your bio.
Nancy's Lessons to stand out and shine with your bio During our conversation, Nancy reveals:
- How she built initial momentum in her business and what allowed her to create partnerships with other experts
- Why focus on our bio when it comes to expert positioning and client attraction
- What it means to have a memorable, remarkable, and repeatable bio
- How to create a bio that showcases the results you get for your clients
- Three key places where you need to have a compelling bio
- How to create a powerful bio for your speaker sheet, media one sheet, social media, and your About Me page
Nancy's words of inspiration to deal with challenges are to let the feelings come. You must give yourself a break, but then pick yourself up and move on!
More about Nancy Juetten Since 2009, Bye-Bye Boring Bio Author Nancy Juetten has upgraded bios for speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online. She says a brilliant bio opens the door to something more … instead of a snore. The time to make yours memorable is now.
Download the Bye-Bye Boring Bio 2020 Preview www.authenticvisibility.com/cloris
Join Nancy's Raise Your Voice – Make Your Impact Facebook Group. https://www.facebook.com/groups/RaiseYourVoiceMakeYourImpact/
Join Nancy's Challenge! https://authenticvisibility.com/5-day-podcast-dream-guest-challenge/
CEO of Dot Coach LLC, influencer, and bestselling author Sai Blackbyrn shares the best strategies to reach ideal clients and gain influence based on the stage of your business.
Sai's insights to grow your influence in each stage of your business During our conversation, Sai reveals:
- Why entrepreneurs make the right decisions at the wrong time, and the consequences for the growth of their business
- A common mistake entrepreneurs make in the early stages of their business
- When it's most appropriate to do joint venture partnerships
- The three kinds of joint venture partners
- Hidden opportunities found in "unsophisticated" joint venture partners
- The technology needed to run successful joint venture partnerships
- ...And much more!
To deal with challenges, Sai applies a preemptive approach: meditation. He meditates everyday so that when challenges arise, he can deal with them calmly and effectively. "It's about Supreme Focus," he says.
Resource Sai's webclass "How To Get 4-5 Coaching Clients Per Month, Work Less Than 10 Hours Per Week, and Finally Make The Transition To Full-Time Coach" sai.coach/influence
More about Sai Blackbyrn Sai Blackbyrn is the CEO of Dot Coach LLC, a business which establishes and supports coaches in building their practice so they can flourish online. He runs a personal development coaching business with currently over 4 million fans on Facebook. A two-time international bestselling author. A husband and father.
Connect with Sai: https://business.facebook.com/Sai.Coach/
https://www.linkedin.com/in/sai-blackbyrn/
Money mastery expert Quynh Vo reveals how she became a successful business owner and influencer through mentorship, and the client journey that allows her to fill her high ticket programs.
Quynh's Lessons to Go from Mentee to Influencer During our conversation, Quynh reveals:
- How you can leverage your investment in mastermind programs and training programs to achieve success and become an influencer
- The role that virtual summits play in a successful business
- How to incorporate live events into your offerings, which lead to high ticket programs
- Why you need to have a signature program
Quynh's words of inspiration when facing challenges and failure are to forgive yourself first and foremost. Then, seek support from your community and mentors. Find people who believe in you and tell them how you feel. Also, don't be shy to share your successes. Your community will be there for you in the good and bad times!
More about Quynh Vo Quynh Vo is an entrepreneur, investor, author and speaker. Her signature program ""Money Mastery Formula"" is a step by step program to master the 6 levels of money skills that every single self-made multi-millionaire had to master themselves. No get rich quick schemes - just the foundation of wealth creation.
The best part about her program is that it's not a 40 year retirement plan. It's a 3 year Freedom Plan, and anyone can do this if they're willing to learn the skills and do the work.
Download The Ultimate Tax Reduction Checklist for Entrepreneurs at www.moneymasteryformula.com
Connect with Quynh
facebook.com/votoquynh
linkedin.com/in/votoquynh
Entrepreneur, business strategist, and marketing mentor Milana Leshinsky reveals how you can gain influence and positively impact the lives or many people through group coaching programs.
Milana's Lessons to gain influence through group coaching During our conversation, Milana reveals:
- The reason to have a group coaching program
- What to do if you feel that some of the aspects in your coaching business cannot be translated into a group program
- How to decide the structure of your group coaching program
- The three elements of a successful group coaching program
- Logistics and tech needed to deliver a successful group coaching program
- How to make your group coaching programs engaging and interactive
Milana's words of inspiration in the midst of challenges are to connect with people. Once you create a deep connection with those around you, you'll be able to connect with your inner self.
More about Milana Leshinsky Milana is an entrepreneur, business strategist, and a marketing mentor to coaches, authors, and speakers. She is the author of two books, “Coaching Millions” and “Simplicity Entrepreneurship", and the creator of telesummit. And she recently launched her brand-new software for coaches called Group Coaching Genie, which helps you design and deliver coaching programs with ease! When she’s not working on her business, Milana writes music and enjoys Latin ballroom dancing.
Instantly access Group Coaching Programs That Rock geniewebinar.com
You will learn:
- 9 key things clients are looking from group coaching programs
- How to create an AMAZING group coaching experience in LESS TIME
- DEMO of an easy-to-use group coaching tool that will revolutionize your business!
Connect with Milana at https://www.facebook.com/milana.leshinsky
Coaching business growth expert Dallas Travers reveals her 5-step system to build a network of referral ambassadors, and shares her insights to succeed with your consultation sessions.
Dallas's Lessons to Build a Network of Referral Ambassadors During our conversation, Dallas reveals:
- The 5-step system to create a network of referral ambassadors who will send ideal clients your way
- How to handle fear of rejection when you're going to reach out to a potential referral partner
- How to conduct flawless free sessions that convert prospects into clients
Dallas's words of inspiration to deal with challenges are to focus on the data instead of the drama. She practices the stop-drop-dig-roll method to transform negative emotions into positive action!
More about Dallas Travers Dallas Travers helps coaches escape the five figure chaos cyclone and find six figure freedom instead. Inside Dallas's Six Figure Coach Club, her clients have had lots of firsts: first paying client, first six figure launch, first six figure year... all with confidence and clarity because they finally have a plan that feels good and the tools to implement.
Access Flawless Free Sessions - A simple guide to get clients without selling at https://www.flawlessfreesessions.com
Connect with Dallas
https://www.coachesonamission.com
https://www.facebook.com/SixFigureCoachClub
Instagram: @dallastravers
Discover 5 steps to collaborate with influencers by leveraging an Ultimate Client Magnet. The Ultimate Client Magnet is your tool for fast list growth, and it's designed to be featured on virtual summits, high-level giveaways, course bundles, and partner's memberships areas.
Why have an ultimate client magnet? With increased competition and challenging times, the bar has been raised. Even lead magnets and webinars that used to work well in the past are not producing the same results. Now more than ever, you need to build trust with highly targeted audiences.
A great way to build trust with the highly-targeted audience of an influencer is to contribute a complete digital course to an event or program hosted by the influencer.
With this strategy, you could even reach paying clients of influencers, who are much more likely to be committed individuals ready to take action and work with you.
In this case, you leverage a high-quality course as an ultimate client magnet to quickly grow your list and attract ideal clients.
Learn more about the Ultimate Client Magnet in this 3-part video series Video #1 - What an Ultimate Client Magnet is and how it can help you (4:47 min) https://vimeo.com/433197024/7fc6116243
Video #2 - 3 Common Mistakes Entrepreneurs Make with Ultimate Client Magnets
https://vimeo.com/433196151/1e83e4bf0e
Video #3 - The must-haves to feature your Ultimate Client Magnet https://vimeo.com/433196573/91241e124d
Check out a summary of the Ultimate Client Magnet Workshop Join the Ultimate Client Magnet Workshop HERE https://www.cloriskylie.com/ultimateclientmagnet
Podcast guest appearances can help you grow your list of subscribers and connect with ideal clients. But the benefits of podcast guest appearances go well beyond that.
When you are featured as a guest expert on a podcast, you have the opportunity to build a long-term connection with the host, which will open many other doors for you.
Podcast guesting can be leveraged to promote your book, your podcast, group, or a product launch.
In this three-part series, you will learn important tips to make the most out of your podcast guest appearances so you continue to grow your magnificent business.
In part 1, you learned how to set tangible goals for your appearances.
In part 2, you discovered the toolkit to best prepare for your interviews.
In part 3, you'll learn exactly what to do immediately after your interviews so that you can achieve your goals (and more!)
Learn how to become a Podcast Influencer at https://www.cloriskylie.com/podcastinfluencer
Podcast guest appearances can help you grow your list of subscribers and connect with ideal clients. But the benefits of podcast guest appearances go well beyond that.
When you are featured as a guest expert on a podcast, you have the opportunity to build a long-term connection with the host, which will open many other doors for you.
Podcast guesting can be leveraged to promote your book, your podcast, group, or a product launch.
In this three-part series, you will learn important tips to make the most out of your podcast guest appearances so you continue to grow your magnificent business.
In part 1, you learned how to set tangible goals for your appearances.
In this segment (part 2,) you'll discover the toolkit to best prepare for your interviews.
In part 3, you'll learn exactly what to do immediately after your interviews so that you can achieve your goals (and more!)
Learn how to become a Podcast Influencer at https://www.cloriskylie.com/podcastinfluencer
Podcast guest appearances can help you grow your list of subscribers and connect with ideal clients. But the benefits of podcast guest appearances go well beyond that.
When you are featured as a guest expert on a podcast, you have the opportunity to build a long-term connection with the host, which will open many other doors for you.
Podcast guesting can be leveraged to promote your book, your podcast, group, or a product launch.
In this three-part series, you will learn important tips to make the most out of your podcast guest appearances so you continue to grow your magnificent business.
Learn how to become a Podcast Influencer at https://www.cloriskylie.com/podcastinfluencer
Sales conversions expert Peter Frumenti shares his story to connect with influencers and how you can convert into clients those prospects who have connected with you thanks to an influencer.
Peter's Lessons for influence and sales conversion During our conversation, Peter reveals:
- The key action step he took early and his business that allowed him to connect with influencers and start hosting trainings for their audiences
- How to create trust and build rapport with influencers from day one
- Why it's dangerous to assume you will the sale when you are featured by an nfluencer, and what to do instead
- The key questions to ask an ideal prospect: why they want the results they seek, what they have tried, why they haven't been successful, what their actions are costing them, their doubts, their vision for the future, and by when they need to achieve their goals. More in Peter's free video training: https://www.authenticenrollment.com/ck
- How to avoid objections from happening in the first place
- The way to reframe sales so that you show up as a leader and are able to guide your prospect to work with you and to follow the best path for them
Peter's words of inspiration are to always be present for clients and your connections when challenges arise. It's important to be there to offer support. Yes, you need to adjust depending on current events, but always be present for them.
More about Peter Frumenti Peter Frumenti is the CEO and Founder of Sales Team 6 and the creator of the AuthenticEnrollment™️ Sales Process which helps experts increase their sales authentically. He helps transformational leaders scale their high ticket programs by helping them sell more by building a proven sales system first and then growing a team to take their sales calls for them
Access Peter's free Video Training: Enrolling More Clients with Authenticity and Ease https://www.authenticenrollment.com/ck
Connect with Peter:
https://www.facebook.com/frumenti
https://www.linkedin.com/in/peterfrumenti/
Bestselling author of Do It! Marketing and Do It! Speaking, and public speaking expert David Newman, shares his best insights to leverage speaking to gain influence. He also shows you how to leverage speaking opportunities to connect with influencers.
David's Lessons to Gain Influence Through Speaking During our conversation, David shares:
- The aha moment that made David quit his thriving speaking career to start a new business that not only brought much more joy to his life but allowed him to create a positive impact in the lives of many more people
- Who needs to adopt speaking as part of their marketing efforts
- Different ways you can incorporate speaking into your business activities
- Why businesses need to "FLOP"-- the formula for success
- The key skill to be an effective speaker
- The one thing you should never do if you want to succeed as a speaker
- How to get started with your first live speaking engagements
- How to start connections with influencers through speaking engagements
David's words of inspiration to overcome challenges are: remind yourself that action trumps fear. Don't let yourself be immobilized by challenges!
More about David Newman David Newman is the author of the #1 bestseller “Do It! Marketing” and “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise.”
David helps executives and entrepreneurs master speaking as the ultimate marketing tool, personal brand builder, and 1-to-many sales platform.
He is also the creator of the Speaker Profit Formula mentoring program, which has over 800 successful graduates.
Sign up for David's 5 Steps to Speaking Success masterclass training - www.doitmarketing.com/webinar
Connect with David at DoItmarketing.com
Get David's new book at DoItSpeaking.com
Twitter: @dnewman
Facebook.com/doitmarketing
Facebook challenge expert Alina Vincent shares her best insights to run profitable Facebook challenges, and shows how you can leverage challenges to position yourself as an expert and launch your programs successfully.
- Why host Facebook challenges: Top 3 reasons online challenges are such a hot marketing trend
- Paid challenges versus free challenges
- The ideal length of a Facebook challenge
- How to enroll people in your challenge
- The three levels of engagement within a Facebook challenge
- A side-by-side comparison between a webinar-only strategy and Facebook challenges combined with webinars
- The role of your Facebook group within the challenge
- How to structure the content of your challenge so that participants get results and are encouraged to continue working with you
- The ideal assignments for challenge participants
- What kind of offers are best suited for Facebook challenges
- How to create a challenge based on your product or program
- How to attract a ton of new clients with 5-day challenges any time you want (even if you are starting from scratch)
Alina Vincent is a business strategist and the creator of a popular ""Profitable Online Challenges"" program. Alina is passionate about helping entrepreneurs monetize their knowledge and expertise to create a scalable business.
Experts hire her for strategic advice and simple step-by-step approach to creating successful online programs, engaged Facebook communities, and profitable 5-day challenges.
Connect with Alina https://businesssuccessedge.com/ https://www.facebook.com/AlinaVincentPhoto
https://www.linkedin.com/in/alinavincent/
Download: Take the guesswork out of creating and launching your 5-day challenge... Discover simple, yet essential elements of a profitable online challenge! https://businesssuccessedge.com/challenge-checklist
Josh Fonger, a business performance architect and the co-founder of Work The System, shares how you can position yourself as an expert from scratch, and how to genuinely inspire your audience and clients regardless of your industry.
Josh's Lessons for authentic influence and freedom During our conversation, Josh reveals:
- How, after partnering with Sam Carpenter (creator of Work the System,) he built his credibility from scratch
- What matters most when you want to build influence in your field
- The contrast between reality and your bigger vision to effect change
- How he was able to expand his company in a horizontal market and create positive change for clients in a wide variety of industries
- How he is expanding his business by building a certification program
When challenges arise, Josh takes a step back and seeks the help of his mastermind colleagues and mentors. He stresses the importance of taking action. As he says, "stagnant water is deadly!"
More about Josh Fonger Josh Fonger is a business performance architect and the co-founder of Work The System. He is an international business consultant, coach, and speaker. He’s had the unique experience of personally helping hundreds of businesses grow simply, using the WTS Method. His specialty is taking stressed out entrepreneurs from
working “in” their business to working “on” their business using systems, so that profit and freedom become a consistent mechanical reality.
Download the book for free at www.workthesystem.com
Danny Iny, leading voice in the world of online courses, shares his best insights to create positive impact with your courses and become an influencer in your field.
Danny's Lessons to create positive impact and gain influence with your courses During our conversation, Danny reveals:
- How he started to build his network of influencers, including top influencers Guy Kawasaki and Brian Clark, even when he didn't have any connections
- The best way to start a relationship with an influencer
- The best next step to nurture your relationships with influencers
- How to overcome the challenge of single-digit completion rates for online courses so your clients can get real results when they learn from you
- The power of backward integrated design for your courses
- The three phases of learning and how to incorporate them into your courses
- Why it might not make sense for you to create low-ticket courses
- How to know if you're ready to develop a course based on your expertise
You'll be inspired to create programs that lead to long-lasting results for your clients. You'll be ready to teach your gift!
More about Danny Iny Danny Iny is a leading voice in the world of online courses. He has been featured or contributed to publications including the Harvard Business Review, Entrepreneur, Inc., Forbes, and Business Insider, and has spoken at places like Yale University and Google. He is the author of books including Teach and Grow Rich, and Leveraged Learning. His new book is Teach Your Gift. Teachyourgiftbook.com
Learn more about Danny at https://mirasee.com
Find Danny on Social Media
Twitter: @DannyIny
Facebook: https://www.facebook.com/Mirasee/
Here is one simple thing you can do no matter where you are in your business, which can help you not only to start but to nurture relationships with influencers. This works whether you're connecting with micro influencers or top influencers. In fact, it works for any of your relationships. This is a must-have if you want to build long-term connections!
Check out the Beyond Influencer Marketing Challenge at https://www.beyondinfluencermarketing.com/challenge
“America’s #1 Success Coach,” Jack Canfield shares his best insights for success, including how to succeed as you build your network of influencers. Our conversation is inspired by the new release of the Success Principles Workbook, a practical action guide to implement the teachings in the Success Principles book.
Jack Canfield's Lessons for Success During our conversation, Jack reveals:
- The origin of the Success Principles
- Why you need to surround yourself with the right people
- The power of masterminds to help you achieve long-term success
- How to stay in touch with your connections
- Why it doesn't have to take a huge chunk of your time to build deep relationships
- The importance of building your team with the right people, and how to decide what aspects of your business to delegate
- Influence as a result of finding out what brings you Joy
- The attitude that has helped him change the lives of millions of people
Jack's words of inspiration in the face of challenge is to develop mastery. Once we improve all areas of our life and become whole, we can effectively deal with obstacles and continue to grow!
More about Jack Canfield Jack Canfield is the co-creator of the Chicken Soup for the Soul series. He has developed 42 New York Times bestsellers, and holds a Guinness Book World Record for having seven books on the New York Times bestseller list simultaneously. Known as “America’s #1 Success Coach,” Jack has studied and reported on what makes successful people different. Over the last 40 years, his compelling message, empowering energy and personable coaching style has helped hundreds of thousands of individuals achieve their dreams. He has been a featured guest on more than 1,000 radio and television programs in nearly every major market worldwide. He lives in Santa Barbara, California.
Get the Success Principles Workbook!
Connect with Jack Canfield and access his myriad resources for success https://www.jackcanfield.com/
Follow Jack Canfield on social media
https://twitter.com/JackCanfield
https://www.facebook.com/JackCanfieldFan/
Top podcast host, author and Profit Amplifier Melanie Benson shares how you can position yourself as an authority on podcast interviews and other virtual and live stages.
Melanie's Lessons to Be Influential During Interviews During our conversation, Melanie reveals:
- Why being featured on interviews is essential for you to position yourself as an expert and grow your business
- The key elements of a successful introduction: credibility boosters
- Ways to borrow credibility when you are a beginner
- How to keep your audience engaged and build trust during your interview
- Common mistakes entrepreneurs make when they have the opportunity to give an interview, and how to avoid them
- Tips and tricks to position yourself as an expert interviewee, even if you're new at it
- The best call to action for your interviews
Melanie says that, to overcome challenges, you MUST start with the right mindset, adopt the right strategies, and follow with focused action.
More about Melanie Benson Melanie Benson, Profit Amplifier, guides expert-preneurs how to STAND OUT in a crowd and exponentially increase revenues by leveraging their Unique Profit Amplifier. She’s host of Amplify Your Success Podcast, is author of Rewired for Wealth, co-author of Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and has been featured in Bloomberg BusinessWeek, Woman’s Day, and Parenting. Melanie serves on the Women Speaker’s Association Executive Team. Resources at MelanieBenson.com.
- Connect with Melanie at MelanieBenson.com
- Download Melanie's guide with seventeen mistakes you're making in interviews and talks--and how to overcome them www.MelanieBenson.com/Beyond
- Connect with Melanie on Social Media
- Twitter: @Melcoach
- Facebook: CoachMelanieBenson
Although being featured by an influencer helps you get much more exposure and build authority, growing a successful business with influencer marketing requires much more than that. In this short episode, you'll learn the first step you must take to grow your list and get new clients when you collaborate with influencers.
To sign up for Cloris's joint class with Matt McWilliams, go to https://www.cloriskylie.com/passiontoprofit
Online digital marketing expert Amber Vilhauer reveals the key principles to build a deep connection with your audience in the crowded digital world through the use of video.
Amber's Lessons to Connect with Your Audience in the Digital World During our conversation, Amber reveals:
- The problem with the push for automation in online marketing
- How you can add a human component to your marketing through the use of video
- The winning formula and mindset for the welcome video on your website
- How to make your website experiential so people feel they have come into your world as soon as they visit your page
- The role your customer journey plays to design your videos
- How to create compelling videos for social media-- and why a strict posting schedule might not be the best idea
- The main strategy to succeed with video on YouTube
Amber's inspiring words to face challenges echo the name of her company NGNG = no guts, no glory. Amber encourages us to face our fears because, as we grow our businesses, we will face the unknown and we will be afraid, but that should not prevent us from achieving our dreams.
More about Amber Vilhauer Amber Vilhauer is an online digital marketing expert who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. She supports entrepreneurs through branding & website development, done-for-you online marketing, and bestseller book launches."}"
- Connect with Amber at https://ambervilhauer.com/
- Access Amber's training to connect with your audience https://ambervilhauer.com/marketingcourse/
- Check out Amber's book https://ambervilhauer.com/book/
Dr. Ethan F. Becker, Executive Communication Coach and Trainer with the 56 year old global business, The Speech Improvement Company, reveals the formula to master your communication skills so you can gain influence and effectively connect with influencers.
Ethan Becker's Lessons to Master Your Communication Skills and Gain Influence During our conversation, Ethan reveals:
- Why communication skills are so essential to build influence
- How to apply Aristotle's theories of persuasion to influencer marketing
- How to build your credibility with your audience-- it's not necessarily about your accreditation or education!
- How your credibility (ethos) will be largely defined by what matters to the other person, including influencers
- How to persuade your audience through emotions and logic
- Tactics and quick exercises to improve your voice and speech skills
- The trap of assimilation, which impacts our ability to communicate effectively, and what to do about it.
More about Ethan Becker Dr. Ethan F. Becker is a second-generation Executive Communication Coach and Trainer with the 56 year old global business, THE SPEECH IMPROVEMENT COMPANY, INC. Ethan holds 2 doctorates, MBA, and BS all in communication and psychology related areas. He is Co-Author of the international best selling book Mastering Communication at Work: How to Lead, Manage, and Influence. He is energetic and inspirational as both a trainer and coach to his clients and as a colleague at THE SPEECH IMPROVEMENT COMPANY, INC.
- Connect with Ethan at Ethan(at)speechimprovement.com
- Visit Ethan's website http://www.speechimprovement.com/
Ray Brehm, bestselling author, entrepreneur, and founder of Bookflix.tv, Ghostlauncher, and Book Profit School, reveals the most powerful forms of collaborative marketing with influencers to exponentially expand your reach.
Ray's Insights on Collaborative Marketing During our conversation, Ray reveals:
- How his entrepreneurial career changed when he published his first anthology book, and how Author Inc., which became an international bestseller, allowed him to create connections with top influencers and exponentially expand his reach.
- The strategy behind Book Profit School, his virtual summit to help authors make money from their book, and how this event allowed him to create new connections with influencers.
- Key differences between anthology books and summits when it comes to engaging influencers and their impact in your business.
More about Ray Brehm Ray Brehm is a bestselling author, entrepreneur and founder of Bookflix.tv and Ghostlauncher.
He is a member of the National Academy of Best-Selling Authors™ and The National Association of Experts, Writers & Speakers®. He has been featured on America’s Top Authors™, CNN, CNBC, FOX News and USA Today.
Get your ticket for Book Profit School at BookProfitSchool.com
Download Ray's Gift: 7 Book Writing Hacks for Entrepreneurs ---> https://www.bookflix.tv/cloris
Connect with Ray on Social Media
Twitter: https://www.raybrehm.com/tw
Facebook: https://www.raybrehm.com/fb
There are several formats for masterminds, which vary depending on the size and objective of the group. However, there is a common success factor that all masterminds should have so that they become a safe space for members to share their challenges and receive constructive feedback. On this special episode of the show, we talk about this critical success factor.
Check out the Beyond Influencer Marketing Inner Circle at https://www.cloriskylie.com/innercircle
Masterminds are one of the most powerful ways to create connections with influencers, especially micro influencers. On this special episode of Beyond Influencer Marketing Podcast, you will learn seven actionable tips to make the most out of your participation in a mastermind.
Check out the Beyond Influencer Marketing Inner Circle at https://www.cloriskylie.com/innercircle
Mitch Russo, best-selling author and founder of multi million-dollar businesses, shares how you can gain influence and scale by building a certification program. Today's episode will help you see new possibilities for your business model, which can result in new revenue streams and stronger expert positioning.
Mitch Russon's Lessons to Gain Influence and Scale Through a Certification Program * What stage in the life of a business is ideal for a certification program * The difference between a certification program and a training program * How certification programs can turn into recurring revenue streams for a business * The ascension model within a certification program
More about Mitch Russo Meet Mitch Russo, who started a software company in his garage, sold it for 8 figures and then went on to work directly with Tony Robbins and Chet Holmes to build a $25M business together.
Mitch wrote a book called “The Invisible Organization – How Ingenious CEOs are Creating Thriving, Virtual Companies and he’s here with us today with a new book called Power Tribes– How Certification Can Explode Your Business.
Connect with Mitch!
https://MitchRusso.com
Download The 8 Critical Steps to Creating a Loyal, happy Tribe
https://powertribesbook.com/8steps
In a crowded marketplace, creativity goes a long way to get your message out. Same applies to connecting with top influencers, who are bombarded with requests from their vast audience. This episode is packed with examples on how to creatively gain the attention of top influencers. It will spark new ideas in your mind so you can connect with your dream influencers.
Charles Byrd, Silicon Valley veteran with a deep background in joint ventures, marketing, and scalable systems, shares the fundamentals of his system to create dependable revenue with the help of influencers.
Charles Byrd's Lessons to Create Dependable Revenue with the Help of Influencers * How he started a network of influencers from scratch * The seal-the-deal system to create and nurture relationships with partners and clients * How you can integrate simple software to make the nurturing process easy * An effective way to meet your online connections offline * The intuitive approach to staying in touch with your connections * How to tap into the 5-second superpower to grow your network * The simplest way to do a joint venture partnership * The truth behind the reciprocation trap, and how you can open the door to long-lasting business relationships
More about Charles Byrd CEO and founder of www.PureJV.com Charles is a Silicon Valley veteran with a deep background in joint ventures, marketing, and scalable systems. He has founded and led multiple enterprise wide departments at a billion dollar software company and managed programs with budgets exceeding $5 million. As an entrepreneur Charles books 2-6 joint ventures per week using proven sales / lead flow systems and consults on how you can do the same.
Download Charles's mindmap for joint ventures at http://mindmap.purejv.com
Connect with Charles at success(at)byrdword.com
Apply to attend the Pure JV event at www.PureJV.com
Jay Fiset, bestselling author, serial entrepreneur, and creator of JVology shares his lessons and insights to connect with a network of JV partners who will help you grow a profitable and fun-to-run business.
Jay Fiset's Lessons to Succeed with JV Partnerships * What is JVology is and why focus on it * How he was able to gain membership in the Two Comma Club in Clickfunnels, an award provided to businesses whose funnel generates at least seven figures in revenue * A common wrong assumption entrepreneurs make about JV partnerships, which lead them to stagnation and even failure * The reason JV partnerships are a "game of I'll go first" * The truth about list burnout when it comes to promoting affiliate offers and JV partners * The mindset required to succeed with JV partnerships * How JV Partnerships can help you provide your customers what they most want, and lead them on the path to work with you, too * The foundation of the JV system, including the three circles of abundance, interdependence, and client needs, which results in win-win relationships * The dynamic circular process to succeed with JV partnerships, including the tech foundation, your partners, the list-building element, a product that converts, all surrounding the community of JV partners * JVology live: when and where to learn all about JV partnerships and connect with partners
Jay's words of inspiration are to get out of your comfort zone and meet like-minded people who can become your partners. Independence doesn't make sense for entrepreneurs. You must create alliances with others. Entrepreneurship is not a closed system!
More about Jay Fiset Jay Fiset: Creator and Founder of JVology - The Perfect Mix of People, Fun & Profit!
Jay is a best selling author, student of human nature, speaks fluent smart ass, can see+reflect your life mission in 5 min flat, loves ideas; and results even more! He can simultaneously laugh+cry for different reasons at once; dedicated to instigating a global movement of Conscious Creators, & supporting them around their passions, resources, life,+gifts.
Check out JVology LIVE http://www.jvologylive.com/
Download Jay's "Escape The Marginal Success Trap: 5 Question Business Assessment" at https://jvology.clickfunnels.com/bc-stack-opt-in-marginal-success-trap
Learn more about Jay at https://jvology.com/
Connect with Jay on Social media
https://twitter.com/jayfiset
https://www.facebook.com/likejayfiset/
On this last episode of the mini-series to celebrate the Influencer Now Summit (www.influencernowsummit.com) you will learn the key secret to grow your influence platform so you can create growing impact and a profitable business.
Your Influence Platform We'll explore much more during my brand-new presentation on the four pillars of influence: the Influence Grid. This is a special presentation designed for participants of the Influencer Now Summit. Webinar registration https://www.cloriskylie.com/influencegrid
Before... * In part one, you learned how a Summit can help you connect with influential people, and the process to initiate and nurture long-term connections with your speakers. * In part two, you got a bird's-eye view of the technology to create a successful Summit. You learned all the pieces of the puzzle so that you create a seamless experience for both attendees and for your speakers. * In part three, you learned about the primary way to monetize your virtual event, which is the back-end offer. You discovered how to select the topic of your summit based on your offer, so that your attendees follow the ideal customer journey you have designed for them. * In part four, you got a behind-the-scenes look at my brand-new presentation on the four pillars of influence: the Influence Grid. This is a special presentation designed for participants of the Influencer Now Summit. You discovered how the presentation was designed so that it delivers value to all attendees and introduces the back-end offer. Webinar registration https://www.cloriskylie.com/influencegrid
This mini-series, created in celebration of the Influencer Now Summit (www.influencernowsummit.com) walks you through the three main components of a successful virtual conference as well as the final step for maximum impact and monetization of your event.
The influence grid - Behind the scenes In part four of the series, you will get a behind-the-scenes look at my brand-new presentation on the four pillars of influence: the Influence Grid. This is a special presentation designed for participants of the Influencer Now Summit. You will discover how the presentation was designed so that it delivers value to all attendees and introduces the back-end offer. Webinar registration https://www.cloriskylie.com/influencegrid
Before... * In part one, you learned how a Summit can help you connect with influential people, and the process to initiate and nurture long-term connections with your speakers. * In part two, you got a bird's-eye view of the technology to create a successful Summit. You learned all the pieces of the puzzle so that you create a seamless experience for both attendees and for your speakers. * In part three, you learned about the primary way to monetize your virtual event, which is the back-end offer. You discovered how to select the topic of your summit based on your offer, so that your attendees follow the ideal customer journey you have designed for them.
With this series, you will gain a great understanding of what it takes to host a virtual conference how it can help you create connections with influencers.
This mini-series, created in celebration of the Influencer Now Summit (www.influencernowsummit.com) walks you through the three main components of a successful virtual conference as well as the final step for maximum impact and monetization of your event.
Monetization You will learn about the primary way to monetize your virtual event, which is the back-end offer. You'll discover how to select the topic of your summit based on your offer, so that your attendees follow the ideal customer journey you have designed for them.
Before... In part one, you learned how a Summit can help you connect with influential people, and the process to initiate and nurture long-term connections with your speakers.
In part two, you will get a bird's-eye view of the technology to create a successful Summit. You will have all the pieces of the puzzle so that you create a seamless experience for both attendees and for your speakers
Coming up next: In part four of the series, you will get a behind-the-scenes look at my brand-new presentation on the four pillars of influence: the Influence Grid. This is a special presentation designed for participants of the Influencer Now Summit. You will discover how the presentation was designed so that it delivers value to all attendees and introduces the back-end offer. Webinar registration https://www.cloriskylie.com/influencegrid
With this series, you will gain a great understanding of what it takes to host a virtual conference how it can help you create connections with influencers.
This mini-series, created in celebration of the Influencer Now Summit (www.influencernowsummit.com) walks you through the three main components of a successful virtual conference as well as the final step for maximum impact and monetization of your event.
Technology and back-end foundation In part two, you will get a bird's-eye view of the technology to create a successful Summit. You will have all the pieces of the puzzle so that you create a seamless experience for both attendees and for your speakers
Before... In part one, you learned how a Summit can help you connect with influential people, and the process to initiate and nurture long-term connections with your speakers.
Coming up next: * In part three, you will learn about the primary way to monetize your virtual event, which is the backend offer. You'll discover how to select the topic of your summit based on your offer, so that your attendees follow the ideal customer journey you have designed for them. * In part four of the series, you will get a behind-the-scenes look at my brand-new presentation on the four pillars of influence: the Influence Grid. This is a special presentation designed for participants of the Influencer Now Summit. You will discover how the presentation was designed so that it delivers value to all attendees and introduces the back-end offer. Webinar registration https://www.cloriskylie.com/influencegrid
With this series, you will gain a great understanding of what it takes to host a virtual conference how it can help you create connections with influencers.
This mini-series, created in celebration of the Influencer Now Summit (www.influencernowsummit.com) walks you through the three main components of a successful virtual conference as well as the final step for maximum impact and monetization of your event.
Summit Speakers In part one, you’ll learn how a Summit can help you connect with influential people, and the process to initiate and nurture long-term connections with your speakers.
Coming up next: * In part two, you will get a bird's-eye view of the technology to create a successful Summit. You will have all the pieces of the puzzle so that you create a seamless experience for both attendees and for your speakers * In part three, you will learn about the primary way to monetize your virtual event, which is the backend offer. You'll discover how to select the topic of your summit based on your offer, so that your attendees follow the ideal customer journey you have designed for them. * In part four of the series, you will get a behind-the-scenes look at my brand-new presentation on the four pillars of influence: the Influence Grid. This is a special presentation designed for participants of the Influencer Now Summit. You will discover how the presentation was designed so that it delivers value to all attendees and introduces the back-end offer. Webinar registration https://www.cloriskylie.com/influencegrid
With this series, you will gain a great understanding of what it takes to host a virtual conference how it can help you create connections with influencers.
In an increasingly crowded marketplace, is influencer marketing still effective? Will it continue to be effective in 2020 and beyond? Cloris Kylie shares lessons learned in 2019, and her perspective on how you can protect yourself from changes in the market and continue to succeed with the help of influencers.
As the end of 2019 approaches, I share some of my top resources I leveraged in 2019 to grow a magnificent business.
Software * Time saving app for videos to clients or influencer connections https://www.loom.com/ * Scheduling software Schedule Once + Google Calendar https://app.oncehub.com/ * Clickfunnels-- if you sign up through my link for a 14-day trial and keep your account, I will personally review your funnel when you've designed it ($500-$1000 value) Clickfunnels.com https://www.cloriskylie.com/clickfunnels
Printing Vistaprint https://www.vistaprint.com/
Podcasts * Kate's Take https://podcasts.apple.com/us/podcast/kates-take/id906547288 * Three Marketers Walk into a Podcast https://blog.responsesuite.com/your-new-podcast-addiction-3-marketers-walk-into-a-podcast/ * Virtual Summits Podcast https://podcast.virtualsummits.com/podcast-home * Entrepreneurs on Fire https://www.eofire.com/
YouTube Channels * Dr. Berg * Self-Publishing School * Tom Bilyeu
Blog Melonie Dodaro's Top Dog Social Media https://topdogsocialmedia.com/
Books * Endless referrals by Bob Burg * The Go-Giver * Your ONE Word by Evan Carmichael * Dot-Com Secrets by Russell Brunson * Secrets of Rhe Millionaire Mind by T Harv Ecker * Beyond Influencer Marketing
TOP resource: Listen to this episode to find out! PS. Some of these links are affiliate links and I will receive a commission if you purchase the item through my links.
Delivering value to your audience and positioning yourself as an expert in your field doesn't require a complex product suite. Instead, you could complement your own services and products with affiliate offers. Matt McWilliams, affiliate manager for entrepreneurs such as Shark Tank's Kevin Harrington, Zig Ziglar, Ray Edwards, Brian Tracy, Lewis Howes, Jeff Goins, and Michael Hyatt shares the secrets to grow your business with affiliate partners.
Matt's Lessons to Succeed with Affiliate Marketing
Matt reveals the top three attributes that help you succeed with affiliate marketing, and how you can nurture your affiliate relationships by drawing from principles that work in personal relationships.
He also shares:
- Some of the countless ways he has been able to establish rapport with potential affiliate partners, and how you can do it, too.
- How he converts those affiliate partners into long-term business relationships; people who believe in his message and support him.
Matt is excited about the special gift he designed for listeners of Beyond Influencer Marketing, which includes:
- PDF guide: How to find affiliate partners
- Swipe files to inspire you as you create email communications with affiliate partners
- Webinar to show you, step-by-step, how he successfully does affiliate marketing
Download the affiliate marketing package here.
More about Matt McWilliams Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Zig Ziglar, Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Jeff Goins, and Michael Hyatt have trusted today’s guest to run their affiliate launches.
He helps online business owners make money as an affiliate and leverage the power of affiliate partners to grow their business. He is Matt McWilliams! Learn more about him at http://www.mattmcwilliams.com/
You want to run a summit, but feel overwhelmed just by thinking about the size of such a project. However, there is an option that will allow you to launch your summit much more easily and much faster. Mark T. Wade, creator of the One-Day Summit formula, shares his best insights on one-day summits as a way to build authority, bring in revenue, and connect with influencers.
Mark's Insights about Connecting with Influencers and Running One-Day Summits During our conversation, Mark shares:
- The chain of events that allowed him to build a multi-million-dollar business
- The role that masterminds have played in his growth as an entrepreneur
- How he created his first summit even though he was starting out and had no connections
- His formula to create a one-day summit, and how one-day summits compare to traditional virtual summits
- His motivation to build Virtual Summit Software, and how you can use this tool to create and run summits easily
More about Mark T. Wade Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the One-Day Summit Formula. Founder of Virtual Summits Software, host of the Virtual Summit Podcast, Dr. Mark helps entrepreneurs go from unknown to Influencer using a collaborative marketing strategy
Access a free trial of Mark's Virtual Summit Software https://www.virtualsummits.com/free-trial
Download the One-Day Summit Formula at https://scalebig.hustleandscale.com/One-Day-Summit-Starter-Guide
Tune in to Mark's Virtual Summit Podcast https://www.podcast.virtualsummits.com
Mastermind expert Ronan Leonard, shares his insights on how you can gain influence by leading your own mastermind. He also reveals his unique LinkedIn strategies to connect with influencers.
Masterminding to Gain Influence During our conversation, Ronan shares:
- The difference between a mastermind and a group coaching program
- Why masterminds are a win-win for all parties
- The structure of a successful mastermind
- How to establish rules for your mastermind program
- Masterminds as a way to position yourself as an authority figure
- His unique LinkedIn strategies to connect with influencers
Ronan's words of inspiration: Be deliberate--that's how you'll see results!
More about Ronan Leonard Ronan Leonard is a specialist in creating Mastermind programs. He teaches self-employed professionals how to better utilize their expertise by helping them to package up and sell the most valuable part of their knowledge, creating a whole new revenue stream. He has helped 100’s of business owners increase authority, profit and expertise. He loves seeing the results that Mastermind groups have on his clients business but also the additional hidden benefits of an increase in both authority and time, because they are delivering to groups of people.
Check out Ronan's free mastermind course https://www.eccountability.io/pre-mastermind/
Connect with Ronan on social media
https://twitter.com/eccountability
https://www.facebook.com/returnonintellect/
Giving thanks to influencers doesn't only leave a warm feeling in your heart. It's a very powerful way for you to initiate, grow, and nurture your connections. On today's episode, you will discover the three key opportunities to give thanks to influencers so you can build a long-term connection with them.
- Give thanks before you make the connection
- Give thanks when you're nurturing the connection
- Give thanks after collaboration
Now, it's time for you to take action and find an impactful way to say thanks to an influencer. Reveal your magnificence!
Steve Gordon, bestselling author and founder of The Unstoppable CEO, shares his insights on how you can turn your podcast into a powerful networking and business growth tool.
How to turn your podcast into a networking tool During our conversation, Steve shares:
- Why the true value of a podcast is in two small audiences: an audience of prospects, and an audience of influencers who can refer clients your way
- The three kinds of purchases potential clients need to make before they are ready to work with you
- How to handle the conversation with potential guests who might be good clients or referral partners
- The power of sponsoring your own podcast
- What a WOW Kit is and how you can use it to nurture your network
- How to nurture your relationship with podcasts guests
Steve's words of inspiration: Become Unstoppable. Yes, there'll be bumps along the way, but you can overcome them. Just stay focused and take action.
More about Steve Gordon Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.
When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services.
Twelve years later, after growing that firm’s revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing and referral systems for high-ticket/high-trust products and services.
Learn Steve's exponential network strategy at UnstoppableCEO.Net/Beyond
Connect with Steve on Social Media
https://twitter.com/steve_gordon
https://www.facebook.com/theunstoppableceo/
Liam Austin, co-founder of Entrepreneurs HQ and host of 15 virtual summits, share his insights on how to position yourself as an expert by hosting a virtual summit.
How to build authority by association During our conversation, Liam shares:
- The role virtual summits have played in the growth of his business
- The learning process to increase conversions for his membership program through summits
- Ways to position your summit so influencers agreed to participate
- How hosting a summit helps you build authority by association
- The three kinds of partners you will have when you run a summit: speakers, affiliates, and attendees
- How to incentivize the three kinds of partners to share your summit
Liam's words of inspiration: find a mentor, a community, or an accountability partner every time you launch a new endeavor. Choose wisely and learn from the best so you maximize your chances of success.
More about Liam Austin Liam Austin is the co-founder of EntrepreneursHQ, host of 15 virtual summits and founder of the Virtual Summit Academy.
Download Liam's virtual summit guide: https://entrepreneurshq.com/virtual-summit/
Wendy Weiss, the Queen of Cold-Calling, shares her insights on cold-calling strategies to connect with potential clients, referral partners and influencers.
How to apply cold-calling to influencer marketing During our conversation, Wendy shares:
- Cold calling vs. introductory calling
- How to prepare for your introductory calls
- How to start a conversation when you initiate a call
- What to say when you have to leave a message
- The exact follow-up process for referral partners, including phone calls and emails
- How to overcome the fear of rejection and build confidence so you are successful when you make introductory calls
More about Wendy Weiss Wendy Weiss, The Queen of Cold Calling™, is an author, speaker, sales trainer, and sales coach. She is recognized as one of the leading authorities on lead generation, cold calling and new business development. Her clients include Avon Products, ADP, Sprint and thousands of entrepreneurs throughout the world.
Start setting appointments with highly qualified prospects in the next 24 hours! Download your complimentary copy of The Cold Calling Survival Guide, by Wendy Weiss, The Queen of Cold Calling™ (a $27 value). Soon you’ll be wondering how you ever survived without it!
Renowned entrepreneur and bestselling author of the Leadsology series, Tom Poland, shares a simple way he's partnered with influencers to generate a continuous flow of highly qualified leads for his consulting business.
Tom Poland's Lessons to Partner with Influencers During the conversation, Tom reveals:
- The power of "OPN" to share your message in a grander way and land new clients
- The four R's to connect with business partners
- The system to create a constant stream of client consultations on your calendar
- The Prius factor to build connections with influences
- What to do when you feel you should apply a certain marketing strategy that everyone else seems to be applying
- The reason he doesn't favor common marketing strategies such as Facebook ads and blogging, and what really works instead to get new clients
- The two key streams of leads for his business, and how careful documentation of each step in the process and a team of contractors allowed him to create a seamless process to grow his business
About Tom Poland Tom Poland is the best-selling author of the Leadsology® series and has started and sold numerous businesses with multi-million dollar revenues. He tells me that he is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer. They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.
Learn more about Tom at https://www.leadsology.guru/
Check out Tom's new book: Leadsology: Marketing the Invisible
Take Tom's Five Hour Lead Generation Challenge www.fivehourchallenge.com
Join Tom's Facebook group: www.facebook.com/groups/leadsology/
Walt Hampton, J.D., bestselling author, President of Summit Success International and creator of the Consultant’s Success Formula, shares three key questions to gain influence and connect with influencers in your field.
Three Key Questions to Gain Influence and Connect with Influencers During our conversation, Walt shares:
- Three key questions to gain influence in the marketplace and connect with influencers in your field
- What influence really means
- The role of a strong value proposition when it comes to gaining influence
- How to grapple with the "head trash" that tends to pop up when we're sharing our message
- The systematic practice to nurture your network of connections so you can stay in touch without feeling overwhelmed by the process
More about Walt Hampton Walt Hampton, J.D. is President of Summit Success International, a global personal & professional development firm; and creator of the Consultant’s Success Formula®. He is a business coach, management consultant, leadership trainer & motivational speaker.
He is the best- selling author of Journeys on the Edge: Living a Life That Matters, named a Top 10 Non-Fiction Book and a two-time recipient of the North American Book Awards; as well as the author of The Power Principles of Time Mastery: Do Less, Make More, Have Fun.
A 1984 graduate of The Cornell Law School, Walt was managing partner of a law firm for nearly 30 years with a practice focused on commercial litigation and criminal defense. He was trained as a Results Coach by Robbins Research International and worked directly for Tony Robbins as one of Tony’s elite business coaches.
Walt’s passions are high-altitude mountaineering, ultra-distance running, blue-water sailing & adventure photography. He and his wife, the writer Ann Sheybani, reside in Castletownshend, Co. Cork Ireland.
Connect with Walt at walthampton.com
Connect with Walt on Social Media
https://twitter.com/walthampton
https://www.facebook.com/walthamptonjr
To celebrate the 100th episode of the show, host Cloris Kylie shares some of her top lessons learned when it comes to growing your business and connecting with influencers through podcasting.
Rob and Kennedy, founders of ResponseSuite, share the ins and outs of a proven survey strategy to amplify signups and sales when you're featured by influencers.
Rob and Kennedy's Insights about leveraging surveys and quizzes During our conversation, Rob and Kennedy share:
- Common myths about surveys that might be preventing you from leveraging this powerful tool to grow your business
- The "clicking-not-thinking" strategy to multiply the number of people who complete your surveys
- What differentiates a boring survey from a compelling survey
- The competitive advantage that surveys have over passive forms of content
- The average number of questions your survey should have for maximum completion rates
- Three key questions to ask your survey respondents to get the best results from your campaign
- How surveys can be used not only for lead generation but as a powerful segmentation tool
- How a successful marketing funnel would look like once you have incorporated a segmentation survey
- How to maximize the sales of your digital programs through surveys
- Leveraging surveys to sell affiliate programs and products
- When and your where in your prospect's journey it's best to include a survey
- Why people unsubscribe to your list and what you can do about it
- The "chain to stack" email marketing strategy that will help you reduce unsubscribes and get much better results
Kennedy closed by saying, "The quality of your outcomes will depend on the quality of your questions." Food for thought!
More about Rob and Kennedy from Response Suite Rob and Kennedy are the most unlikely entrepreneurs you'll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it's hard to believe they're serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.
They're the founders of ResponseSuite.com which helps businesses power their sales and marketing using customer feedback. They are also the hosts of the popular "3 Marketers Walk Into A Podcast."
Access Rob and Kennedy's complete gift package with:
- A 14 day free trial of Response Suite
- Personalized implementation session
- Survey marketing masterclass ($497 value)
Access the gift package HERE: ResponseSuiteDeal.com/bim
Listen to "3 Marketers Walk into A Podcast"
Learn more about Response Suite https://www.cloriskylie.com/responsesuitewebsite
Check out Rob and Kennedy's webinar The Weird 1-Step Email Campaign That Doubled Our Sales
And How To Rip It Off In Under 60 Mins! https://www.cloriskylie.com/responsesuitewebinar
Christine Schlonski, The Queen of the Sales-Success-Mindset shares her best mindset strategies to sell your message to influencers and their audiences in the most compelling way possible.
How to Sell with Heart to Connect with Influencers During our conversation, Christine shares:
- The difference between the traditional sales approach and selling with heart
- How the process to reach out to influencers can be seen through the lens of the sales process and how you can make your message appeal to influencers just like it would for a client
- How to come up with your unique value proposition
- How to figure out the cornerstone of your branding
- The mindset to be successful selling while enjoying the sales process
More about Christine Schlonski Christine Schlonski, The Queen of the Sales-Success-Mindset, is a multi-talented leader in the field of Sales-Success-Mindset, Motivation, and Strategies.
She works with heart-centered entrepreneurs who love what they do but dislike selling. She shows you how to make sales with ease, grace, and confidence.
Connect with Christine https://christineschlonski.com/
Download Christine's Affirmations HERE www.christineschlonski.com/gift
Tune in to Heart Sells! Podcast https://christineschlonski.com/podcast/
There are three categories of common misconceptions that prevent entrepreneurs from even trying to connect with influencers. If they are successful and create a connection, they don't see tangible results in the form of new subscribers and clients. In this episode, you will learn the truth about connecting with influencers so that you can continue on your journey to build a magnificent business.
Resource 10 Influencers in 7 Weeks: Discover how to create a solid network of influencers so you can build authority, grow your list, and boost revenue (even if you don't currently have a big following or have never connected with influencers in your space) https://www.beyondinfluencermarketing.com/group
Media buyer and marketing expert Doug Morneau reveals some of his top advertising tactics to drive traffic to your website and amplify your influencer marketing efforts.
How to use advertising to amplify influencer marketing During our conversation, Doug shares:
- Different ways to advertise to bring traffic to your website, offers, and campaigns with influencers
- The best options to get started with paid traffic
- How you can partner with brands to promote your offers to their list of subscribers
- The role of list brokers in the paid advertising process
- How to find companies that accept sponsors for email newsletters
- The best way to test your advertising campaigns so you don't go over budget
- Tracking tools for advertising and promotion
Doug's inspiring words are that to achieve success, "you need to imagine that all the barriers are imaginary. Don't be afraid to set up a big goal!"
More about Doug Morneau Doug Morneau is an Author, Speaker, Podcaster, and Media Buyer - specializing in Sponsored Email, he is an active CrossFit & Olympic Weightlifting athlete, husband, dad, and granddad.
His first book “THREE BIG LIES – The Real Truth About Renting Email Lists to Generate Targeted Leads and Sales” became an International Best Seller.
Connect with Doug and listen to his podcast, Real Marketing Real Fast http://www.dougmorneau.com/
Connect with Doug on social media
https://twitter.com/dougmorneau
https://www.facebook.com/dougemorneau
David Jenyns, successful entrepreneur and host of the Business Systems Summit, shares how he has grown his business and connected with world-renowned influencers through online summits.
David's Insights about Connecting with Influencers by Hosting a Summit During our conversation, David shares:
- How to select the topic of your summit
- The mindset to deliver value during a summit
- How to select the ideal speakers for your event
- How to reach out to a top influencer if it's your first summit
- How to easily sign up new speakers for your summit after you get a yes from an influencer
- Ways to customize the experience for each guest
- How to enroll sponsors for the event
- The process to create the Business Systems Summit
- How to repurpose your summit so you have content to share with your audience for a full year
David's words of inspiration are to get clear on your dream and the vision for your company. Once you have that clarity, you can overcome any challenges. Your WHY will act as a compass and you'll know exactly what to do.
More about David Jenyns In 2016, David successfully systematized himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he become a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.
Recognized as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including: TEDx, WordCamp and Problogger.
Get your free ticket to the Business Systems Summit - https://www.businesssystemssummit.com/
Learn more about David https://www.davidjenyns.com/
Connect with David on Facebook https://www.facebook.com/thesystemHUB
Get an inside look at the creation and book launch of the #1 bestseller "Beyond Influencer Marketing." On this value-packed episode you'll discover insights and examples you can apply to content platforms you intend to create, including books, virtual summits, YouTube channels, blogs, and podcasts.
An inside look at the creation and launch of a content platform: Beyond Influencer Marketing * Why publish a book instead of hosting a virtual summit? * The way I incorporated influencers into this project * The process to choose a name for the project * The role of influencers and my launch team in the success of the launch of Beyond Influencer Marketing, making it a number 1 International bestseller * How I asked a top influencer to endorse my book * The thought process to create and update a content platform
Resources Beyond Influencer Marketing on Amazon https://amzn.to/2HpFOGe
Beyond Influencer Marketing Book Bonuses https://www.beyondinfluencermarketing.com/bonuses
Beyond Influencer Marketing Facebook launch team group https://www.facebook.com/groups/cloriskyliebooklaunch/
John Lee Dumas, top influencer and founder of Entrepreneurs on Fire, shares inspiring stories and insights to help you create and nurture connections with those who will transform your life and business.
John's Insights about Building Relationships that Transform Your Life During our conversation, John shares:
- His decision-making process to seek a mentor, who became instrumental in his success
- How he first reached out to influencer Jamie Masters, who became his mentor
- The investments he made early in his business, which helped him skyrocket the growth of his business
- How he connected with top influencers and celebrities to appear on his show, even when he was starting out
- How he stays in touch with his closest connections and how he decides when to deepen a relationship
His closing words of inspiration: he’s followed Einstein’s wise words “Try not to become a person of success but rather a person of value.” From day 1, he understood that his #1 goal was to deliver value through his podcast and business, Entrepreneurs On Fire. He keeps doing that to this day. The result? Positive impact on millions of people around the world, and a truly magnificent business!
More about John Lee Dumas John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2000 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE!
Subscribe to JLD's podcasts: https://www.eofire.com/subscribe/
Interested in Podcasting yourself? Join JLD's Free Podcast Course and Podcast Masterclass!
Co-founder of Screw The Nine To Five, Jill Stanton talks about how going offline can help you build influence online and create a network of influencer connections.
Jill's Insights about Connecting with Influencers and Going Offline to Gain Influence Online During our conversation, Jill shares:
- The first influencer she met during an event in the Philippines. This influencer had a profound impact in her life and business, and their relationship has evolved into a friendship.
- The mindset to approach influencers at live events and conferences.
- How many conferences she attends, and the role that these events play in the growth of her business.
- What it means to show up like a human.
- Her best tips to network during live events and get to know people at a deeper level.
- How to be memorable when you're meeting someone new at an event.
- What she does right after she meets s new connection and how she handles the follow-up process.
- How she approaches media influencers for a potential featured appearance on their platform.
- Her philosophy to run her own live events.
Jill's inspiring message is to push past the discomfort. As she says, "magic lives on the other side."
More about Jill Stanton Jill Stanton is the co-founder of Screw The Nine To Five—her and her husband, Josh’s slice of the internet where they help transform unsatisfied employees into dangerously-successful entrepreneurs!
She’s a new mom, has an inappropriate love for trashy tv and isn’t afraid of a tall glass of gin.
Get her quiz to figure out the ideal business for you at https://screwtheninetofive.com/
Tune in to The Screw the Nine to Five Podcast at https://screwtheninetofive.com/podcast/
World leader in Affiliate Partnerships and Performance Based Marketing Phillip Gibbs, shares his best insights to connect and partner with affiliates, and how to create win-win relationships.
Phillip's Insights about Connecting and Partnering with Affiliates During our conversation, Phillip shares:
- How to leverage the Power 25 Grid to make the outreach process much more manageable and effective
- How to move up the ladder as your network grows
- How he leverages LinkedIn to connect with affiliate partners
- The steps he follows to figure out if a new connection is a perfect match for an affiliate partnership
- Two common mistakes entrepreneurs make when creating affiliate partnerships
- The secret to get a yes when you propose an affiliate partnership to an influencer
- How to ensure that your affiliate relationships stay strong in the long term
More about Phillip Gibbs Phillip is a world leader in Affiliate Partnerships and Performance Based Marketing helping entrepreneurs create rapid and sustainable growth in their online businesses.
He's the founder of Partnership Profits Academy where he shares his 11 years of experience, knowledge, and insights via digital training courses, practical workshops and private mentoring.
Get Phillip's book, Collaborate and Launch http://www.collaborateandlaunch.com
Join the Partnership Profits Facebook Group:- http://www.facebook.com/groups/PartnershipProfits
In this complete case study, I walk you through the top lessons learned during my recent product launch, which I did through a live webinar.
You'll learn tips to
- Collaborate with influencers to bring people to your event
- Boost the attendance rate to your webinars
- Increase the number of people who stay till the end during your webinar
- Create engagement during the event
- Engage participants after the event
- Manage your slide presentation, the chat, and contingencies during the event
- Have a powerful follow-up process for those who attended and for those who didn't attend
- Decide whether you want to offer a replay of your webinar
- Select the best call to action for a group coaching program
- Gather feedback after a webinar so you can continuously improve it
- And much more!
So many lessons learned you can apply to your own webinars and product launches!
How do you manage influencer marketing, content marketing, other marketing efforts, and client work?
You don't want to be so overwhelmed that you end up burned out.
On this special episode of Beyond Influencer Marketing, you will learn actionable tips and the SCRUB system so that you can
- Keep control of your calendar
- Focus on what moves your business forward
- Continue expanding and nurturing your network
- Continue to create positive results for your clients and your business!
What if you want to connect with a top influencer? What's the best approach? What should you do first? Host Cloris Kylie shares case studies and stories to inspire you to connect with your dream influencers.
Shannon miles, CEO of the staffing company BELAY, shares the role influencers have played to skyrocket the growth of the company, as well as her insights on when and how to outsource your influencer marketing efforts.
Shannon's Insights about Connecting with Influencers and Outsourcing During our conversation, Shannon shares:
- The first top influencer she and her husband connected with, who helped skyrocket the growth of the company
- What tasks are best to outsource
- When to outsource
- The decision to find one assistant to handle all tasks or to spread the tasks among several specialized contractors
- How to figure out if a contractor is the right fit for your business
- Expected budget to outsource
- How her connections with influencers have evolved as her network and business grows
Download the Delegation Matrix at https://www.belaysolutions.com/bim
More about Shannon Miles Shannon Miles is an advocate for people to have a career AND the flexibility they crave to keep their priorities in a healthy order. She is the CEO and Co-founder of BELAY, a staffing company serving businesses all over the U.S.
Without an office, BELAY has graced the Inc. 5000 list four times and was awarded the number one spot in Entrepreneur Magazine’s Best Company Culture.
Shannon’s new book The Third Option: Why a Woman Doesn’t Have to Choose Between a Career and Family, but Can Actually Have Both and Succeed is now available. In The Third Option, Shannon shares how she took a leap of faith to create a flexible career that gives meaning to both her work and her family, and she shows how you too can accomplish the same.
Shannon is passionate about serving others and inspiring them to live fuller, richer lives. She lives with her husband Bryan, and their two children, Harper and Rainey, in Atlanta. Practicing what she preaches, they spend their days running the company from their porch in Georgia, from the mountains in Jackson Hole, or from the beaches in the panhandle of Florida.
Felicia Slattery shares her best insights to incorporate speaking into your marketing and business model, and how you can gain influence and connect with top influencers through public speaking.
Felicia Slattery's insights to gain authority and connect with influencers During the conversation, Felicia shares:
- Her transition from life coaching to teaching public speaking
- How she was first invited to speak online
- The unexpected opportunity that allowed her to showcase her speaking skills and skyrocket her business
- The role that local speaking can play in a successful global business
- How to approach meeting planners for potential speaking opportunities
- Then mindset to succeed with public speaking
About Felicia Slattery Public speaking expert Felicia Slattery, is an Amazon #1 best-selling author of 5 books including “21 Ways to Make Money Speaking.” With clients in 81 countries, she is an award-winning speaker and creator of the Signature Speech™. Her clients include experts, entrepreneurs, CEOs and celebrities to help them get amazing results from their speeches. Check out her resources at http://HowToGetStartedSpeaking.com
Webinar expert Joel Erway shares his insights to leverage joint venture webinars to get new clients and customers. He also talks about how his has been able to use his podcasting platform to connect with influencers, some of whom have become JV partners and clients.
Joel's Insights about Podcasting and JV Webinars During our conversation, Joel shares:
- How you can use JV webinars as a branding and authority-building tool
- How he connected with the first guests on his podcasts
- The importance his podcast has had in its ability to connect with top influencers
- His approach to initiate the conversation with a potential JV partner who has been a guest on his show
- The main strategy to promote JV webinars
- Special considerations for JV webinars, including compensation, promotion details, and steps after the event has taken place
- The best technology to host live and evergreen webinars: GoTo Webinar and Everwebinar
- The right time to switch from live webinars to evergreen webinars
More about Joel Erway Joel Erway is an online marketing consultant. He is the founder of both The Webinar Agency and Experts Unleashed, and host of Sold With Webinars and Experts Unleashed podcasts.
Since 2014, Joel’s been committed to helping entrepreneurs transform their passion into 6 and 7-figure expert-based businesses.
He has helped coaches, consultants and experts monetize their passion with skillfully crafted sales messages and high-converting sales webinars to generate more customers and clients.
With over 200 webinars under his belt, he’s generated 7-figure growth for multiple clients within the past two years alone.
It’s no wonder why he’s the go-to consultant for many of the top performing digital marketing sales and lead generation webinars.
Joel enjoys traveling, golfing, reading, personal development and spending quality time with his family where they reside in upstate New York.
Access Joel's $466,000 Webinar Case Study https://soldwithwebinars.com/free-case-study
Successful entrepreneur and connector Darrah Brustein shares how she initially connected with top influencer Deepak Chopra, and how the same philosophy has allowed her to build long-term relationships with top influencers.
Darrah's Insights about Creating Deep Connections with Top Influencers During our conversation, Darrah shares:
- How a local influencer opened the door to opportunities when she started her credit card processing company
- Curiosity and value as pillars to start connections with influencers
- How she originally connected with mentor Deepak Chopra, a top influencer known around the world
- The role that her virtual summit played in the growth of her business
- The mindset that allows her to nurture and grow her relationships
- The snowball effect when one connects with top influencers
- Icebreakers to start a conversation with anyone, including influencers
Darrah closed with the inspiring message that opportunities are not advertised. You must dig the well before you're thirsty!
More about Darrah Brustein Equal parts teacher, connector, and founder, Darrah Brustein stands for entrepreneurial empowerment. In the fall of 2018, Darrah launched "Life by Design, Not by Default" sharing stories with visionaries like Deepak Chopra, Adam Grant and Jen Sincero in a 45-speaker online summit reaching over 7,000 people.
For the past 10 years, she founded and scaled two businesses in tandem: a networking events company serving 30,000+ people and a payment processing company spanning 38 states.
A prolific writer and interviewer, Darrah's thought leadership articles on lifestyle design have been read by over 1 million people across Forbes, Entrepreneur, and Thrive Global.
Her motivating motto "build a life of your own design, a career to fund it, and a network to support it" has inspired thousands to reach higher and dream bigger.
Most recently, Darrah launched the video series “Diving Deep With Deepak & Darrah” to make deep topics relatable and translatable into your life.
Access the free masterclass with Deepak Chopra (and Darrah) on living a more meaningful life. https://darrah.co/deepak
Access Darrah's book with 55 conversation starters at https://darrah.co/
Seven-time bestselling author Derek Doepker shares his best insights on how to leverage your books to position yourself as an expert, gain influence, grow your list, and get new clients. Also he talks about how books can help you connect with influencers, and how influencers can help you sell more books.
Derek's Insights about Leveraging Your Books to Gain Influence and Connect with Influencers During our conversation, Derek shares:
- How he first connected with influential bloggers in his industry
- How to best get the attention of influencers
- How to leverage your book to connect with influencers
- How to leverage influencer connections to sell more books
- The advantage of being someone who has a really broad background and skills
- The strategy that helped him make his 3rd book a bestseller
- How books can become a list building tool
- Best practices to grow your list with your books
Derek closed with an inspiring message to remind us that there's no need to focus on competition. Instead, there's always room for collaboration.
More about Derek Doepker Derek Doepker is a former aspiring rockstar turned seven-time #1 bestselling author. He discovered a proven process that took him from struggling author to selling over 50,000 books. Now he shares this process with experts and influencers to turn their knowledge into a bestselling book.
Download the e-book Why Authors Fail https://bestsellersecrets.com
Learn about Derek https://derekdoepker.com/
Mark T. Wade, creator of the One-Day Summit formula, shares his best insights on virtual summits and one-day summits as a way to build authority, bring in revenue, and connect with influencers.
Mark's Insights about Connecting with Influencers and Running One-Day Summits During our conversation, Mark shares:
- The chain of events that allowed him to build a multi-million-dollar business
- The role that masterminds have played in his growth as an entrepreneur
- How he created his first summit even though he was starting out and had no connections
- His formula to create a one-day summit, and how one-day summits compare to traditional virtual summits
- His motivation to build Virtual Summit Software, and how you can use this tool to create and run summits easily
More about Mark T. Wade Dr. Mark T Wade went from brick & mortar to multi-million dollar online business using a strategy called the One-Day Summit. Having created 6, 7 & Multi 7-figure businesses in the Brick & Mortar, Online (Education) Business, & Software As A Service space (Virtual Summits Software), Dr. Mark now helps entrepreneurs scale their online businesses with proven strategies such as the One-Day Summit Formula.
Access a free trial of Mark's Virtual Summit Software https://www.virtualsummits.com/free-trial
Get the One-Day Summit Formula here
Tune in to Mark's Virtual Summit Podcast https://www.podcast.virtualsummits.com
Inc. 500 CEO of The ASK Method ® Company Ryan Levesque shares his top insights to gain clarity on the long-term success potential of your business based on your model and selected market. He provides the tools to become confident to take the leap and start a new business or to take your existing business to the next level. He also relates his personal story of connecting with an influencer early in his career, and how this person changed his life
Ryan's Insights to Gain Clarity and Confidence to Grow Your Business During our conversation, Ryan shares:
- His experience connecting with Dr. Glenn Livingston, an influencer who became a mentor and a close friend, and who transformed his life.
- Why you need to be open to learning when you connect with influencers, even when you've achieved amazing success
- The three stages in the journey to make the single most important decision in business
- How to know if you're niching down enough
- How to know whether it's time to go back to the brainstorming stage in a business, even if you've been running your business for a while
- An invaluable and accessible tool to study your market
- What an evergreen market is and its role in the long-term success of a business
- The problem with some business ideas for sustained success in the long term, even if those ideas initially solve a pressing problem
Ryan's closing message was that, even if you are risk-averse, you can arm yourself with the best tools at your disposal to make informed decisions and then take action with confidence. He says, "I don't want to reach the end of my life and say 'I wish I would have…'" After all, "you don't have to get it perfect, you just have to get it going."
More about Ryan Levesque Ryan Levesque is the Inc. 500 CEO of The ASK Method ® Company, and the #1 national best-selling author of Ask, which was named by Inc. as the #1 Marketing Book of the Year. His work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. He is also a co-founder and investor in bucket.io®, a leading marketing funnel software for entrepreneurs.
His latest book Choose, helps readers avoid making the single biggest mistake when starting a business and guides people through answering the all important question: What type of business should you start?
A free copy of Ryan's new book Choose available for your listeners (just pay S&H) so here is that link: http://choosethebook.com/influencer
Connect with Ryan on Facebook
https://www.facebook.com/TheASKMethodCompany
Business scalability and growth expert Frank Bria shares his experience connecting with influencers. He also shares his insights to help you scale your business and add high ticket offers to your business model.
Frank Bria's Insights to Build Your Network and Scale Your Business During the conversation, Frank shares:
- How he initially connected with his mentor, Michael Port
- How to best nurture your network of connections
- The attitude that allows you to connect with the right influencers and business partners
- Key elements to gain influence
- The principles to grow and scale your business
About Frank Bria Frank Bria is the author of the international bestselling book Scale: How to Grow Your Business by Working Less. He is the go-to authority on scalable program design and execution, having helped thousands of entrepreneurs design and execute their High-Ticket Programs. He started in the financial tech sector launching several tech startups. Now he works with service businesses to craft a superior customer experience – through program and execution. He lives in Phoenix, AZ and is the father of 3 beautiful daughters.
Access Frank's 12-Week High-Ticket Program Blackbook
http://frankbria.com/blackbook
Advertising expert Richard Lomax shares key success factors to incorporate advertising into your marketing mix and how to leverage advertising to deepen your connections with influencers.
Richard Lomax's Insights to Incorporate Ads in Your Marketing Mix During the conversation, Richard shares:
- The role that advertising plays in your marketing mix.
- How to leverage content marketing and influencer marketing when you advertise
- The main platforms to advertise online and key success factors to lower your ad cost and increase ROI
- The most important consideration to succeed with advertising
About Richard Lomax After working for companies like BP Oil and HJ Heinz, and some of the largest advertising agencies in the world, Richard recognized that ‘big brand’ marketing is not relevant for the vast majority of companies.
So Richard specializes in helping SMEs systematically generate quality leads, and profitable new clients on a consistent monthly basis
Sign up for Richard's weekly live demo: - 'The 3 BIG SHIFTS To Fix Your Broken Lead Generation,
And Deliver Quality Leads And Sales’ at https://www.slipstream-marketing.com/cloris
Get Richard's e-Book, 'The 5 Big Shifts To Turn Your Broken Lead Generation Into A Simple,
Repeatable Process, That Delivers Quality Leads And Sales Month After Month'
https://www.slipstream-marketing.com/ebook
You'll learn three proven ways to gain influence by building an emotional connection with your audience so that they become inspired to take action based on your teachings and programs. Although connecting with influencers is key for the growth of your business, you must also be perceived as an expert and trusted advisor. Here are ideas and examples to help you optimize your current influence and authority-building system.
Part 1 - Gaining influence through your expertise
Part 2 - Gaining influence through social proof
Part 3 - Gaining influence through emotions
Resources mentioned:
How to leverage Clickfunnels (video) https://www.beyondinfluencermarketing.com/clickfunnels
Clickfunnels 14-day trial https://www.cloriskylie.com/clickfunnels
The Go-Giver by Bob Burg
Beyond Influencer Marketing (the book)
You'll learn three proven ways to gain influence through social proof so that your audience becomes inspired to take action based on your teachings and programs. Although connecting with influencers is key for the growth of your business, you must also be perceived as an expert and trusted advisor. Here are ideas and examples to help you optimize your current influence and authority-building system.
Part 1 - Gaining influence through your expertise
Part 2 - Gaining influence through social proof
Part 3 - Gaining influence through emotions
Resources mentioned:
How to leverage Clickfunnels (video) https://www.beyondinfluencermarketing.com/clickfunnels
Clickfunnels 14-day trial https://www.cloriskylie.com/clickfunnels
The Go-Giver by Bob Burg
Beyond Influencer Marketing (the book)
You'll learn three proven ways to gain influence through your expertise so that your audience becomes inspired to take action based on your teachings and programs. Although connecting with influencers is key for the growth of your business, you must also be perceived as an expert and trusted advisor. Here are ideas and examples to help you optimize your current influence and authority-building system.
Part 1 - Gaining influence through your expertise Part 2 - Gaining influence through social proof Part 3 - Gaining influence through emotions Resources mentioned: How to leverage Clickfunnels (video) https://www.beyondinfluencermarketing.com/clickfunnels
Clickfunnels 14-day trial https://www.cloriskylie.com/clickfunnels
The Go-Giver by Bob Burg
Beyond Influencer Marketing (the book)
Learn the amazing potential that building connections with local influencers can have in the growth of your business. Become inspired by Kate Erickson of Entrepreneurs On Fire, who shares her experience building local connections and growing EOFire to a top learning company for entrepreneurs.
Local influencers such as Meetup group leaders, networking event hosts, leaders of associations and special interest groups, local librarians, and small business owners can play a powerful role in the growth of your business.
Even if you want to expand your business online, you must also prioritize building connections with local influencers.
The audiences of local influencers might not be as large as that of someone with a large social media presence or a large online platform. However, these influencers tend to have a very loyal audience and offer the potential for you to be face-to-face with ideal prospects.
You could deliver value to the influencer and their audiences by sharing your expertise through a presentation, workshop, guided activity, or live demo.
It's important to be able to stay in touch with the potential clients you meet at these events through email and social media. That's how the online and "real" worlds come together.
This episode of the show is dedicated to building connections with local influencers, and you will also listen to the conversation with Kate Erickson of Entrepreneurs On Fire.
Kate shares her story attending her few first few local events, and how she learned to thrive in them.
She also shares her experience working alongside John Lee Dumas to grow Entrepreneurs On Fire, a company that has growth well beyond the world-renowned podcast and now inspires and educate millions of entrepreneurs all over the world.
Resources and tools mentioned * Gift: Free Goals Course: Free 8-day course on how to set and accomplish your biggest goals * EOFire * EOFire Blog * The Freedom Journal * The Mastery Journal
About Kate Erickson Kate Erickson is a creator, engager and implementer over at Entrepreneurs On Fire, a podcast that interviews today’s most inspiring and successful entrepreneurs. She is also the host of the podcast Kate’s Take and author of The Fire Path: A Beginner’s Guide to Growing Your Online Business. Kate is passionate about helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.
Iman Aghay, founder of Success Road Academy and Entrepreneurs Network shares how he built a strong network of influencers from scratch, and the role that joint venture partnerships play to create a profitable business with long lasting impact.
Iman Aghay's Insights about Business Models and JV Partnerships During the conversation, Iman shares:
- The mindset change that helped him overcome his toughest financial challenge
- How he initiated connections with people of influence by founding a Meetup Group
- Why you need to have your own platform to be able to build relationships with influencers
- The role of joint venture partnerships in your business model
- Why not all JV partners are created equal--and what to do about it
- A powerful anecdote to illustrate the importance of positioning in the success of your business
About Iman Aghay Iman Aghay is an Iranian-Canadian online marketing expert, international speaker, and inspirational coach. Iman’s helped coaches, consultants, authors and speakers all over the world build profitable online courses from scratch in over 100 niche markets. Iman is the founder of Success Road Academy and Entrepreneurs Network.
Download Iman's e-Book and Masterclass: How To Create and Sell Online Courses In 60 Days or Less
With Ultimate Course Formula (Even if you don't have a list or technical knowledge!)
eBook: SuccessRoadAcademy.com/ucfbook
Masterclass: https://ultimatecourseformula.com/how-to-create-and-sell-online-courses-in-60-days-or-less-webinar
In this Masterclass, you'll discover...
- The fastest and most effective way on the planet to create and sell your online course
- How to make sure your course will sell well before even recording the first piece of content
- How to get some of the most influential people in the world promote your course
- A proven 8 step strategy to create your course from scratch even if you don't know what your online course should be about
- How to create several automated streams of income in your business by using online courses
- How to access higher paying clients by using your automated courses to qualify your prospects
- AND...how to do ALL without getting overwhelmed with all technical tools and marketing tasks
- And So Much More...
Joint venture partnerships with influencers in your industry can help you dramatically grow your list and get new clients, but at the same time they can be intimidating.
On today's show, you will learn the answers to seven of the most common questions about joint venture partnerships:
- What products are best suited for JV partnerships?
- Is there an ideal price point for JV promotions?
- What commission percentage should I offer to my partners?
- How do I know when my program is ready to be offered to partners?
- Do I have to do a Jeff-Walker-Style launch to collaborate with partners?
- Do I always have to reciprocate if somebody promotes my products of programs?
- How do I approach an influencer to ask him to become my JV partner?
Also, you will listen to the insights that business growth expert Dov Gordon shares about building a network of JV partners.
During the conversation, Dov reveals:
- The idea that allowed him to collaborate with a tight-knit group of joint venture partners
- The most effective way to run a mastermind
- How to decide whether to charge for your mastermind
- How to know whether a networking or mastermind group is right for you
- Why a small referral network can be enough for a coach to have a thriving business, and how one of his clients got started
More about Dov Gordon There are millions and millions of consultants, coaches and professional service firm owners who LOVE their work. And all they want is a consistent flow of great clients.
Dov and his small team help you build a simple, repeatable, client-getting system that best fits YOU and your strengths.
GIFT- The Plenty of Clients Manual: DovGordon.net/manualfree
Connect with Dov at DovGordon.net
When you build authority as an expert, you gain influence. When you gain influence, you make an impact, because that's when those who listen to your message will take action.
There are many ways to position yourself as an expert and gain influence. You could publish a book, give a TedX talk, create a large content platform, or go through specialized programs and training in your field of expertise. You could also gain influence through social proof: testimonials, case studies, and featured appearances.
However, there’s a way to position yourself as an expert and gain influence that is often forgotten. That’s the topic of today's show.
Also, you’ll listen to the conversation with top virtual summit expert Navid Moazzez. Virtual Summits are one of the most powerful ways to grow your list and gain influence, so you’ll get invaluable insights and actionable tactics.
During the conversation, Navid shares:
- How he started to connect with influencers, including Pat Flynn, who was featured on his blog
- Why virtual summits can be a powerful way to connect with influencers, gain influence, skyrocket the grow your list, and bring in revenue
- The most important philosophy you must keep in mind when creating a successful summit
- The most critical success factor to run a successful virtual summit
- How to invite influencers to be speakers at your virtual summit
- The three kinds of influencers for virtual summits, and why it's important to have a balance among the three
- Creative ways to repurpose your virtual summit
- Case studies:
-
- Caitlin Pyle's Work-at-Home Summit, which resulted in 60,000 subscribers, thousands of subscribers for speakers, and 7-figure revenue
- Chandler Bolt's Summit, which he leveraged to create a podcast and video content for his business
- Top resources to create a virtual summit
-
- Active Campaign and Convert Kit for email management
- WordPress plugin, Leadpages, and Clickfunnels for website design
- Thrive Cart for Affiliate Management
- Deadline Funnel for your offer page
- Teachable or Thinkific for your membership site
About Navid Moazzez Navid Moazzez is a lifestyle entrepreneur and the creator of Virtual Summit Mastery. According to the Huffington Post, Entrepreneur.com and many online influencers, he’s seen as the world’s leading expert when it comes to hosting wildly successful virtual summits. Navid and his students have generated 100,000’s of email subscribers and millions of dollars in revenue for their virtual summits in just the past 12 months alone.
Learn more about Navid at https://navidmoazzez.com
Virtual Summit Cheat Sheet: https://navidmoazzez.com/vsm/cheatsheet
The Complete Guide To Building A Large Email List: How I Added 26,000+ Subscribers In 30 Days: https://navidmoazzez.com/email-list/
6,000 word+ guide on how to host a wildly successful virtual summit https://navidmoazzez.com/virtual-summit/
Navid Moazzez on Facebook https://www.facebook.com/NavidMoazzez/
Sometimes, even when two entrepreneurs have the same level of passion and similar experience, only one of them is able to build a business that survives and thrives in the long-term.
The deciding factor is not:
- How many hours they put in
- How hard they work
- Their personality
- Their talent
- Their goals and aspirations
- Luck
As a matter of fact, the entrepreneur who seems unlucky and ends up giving up on their dream is the person who possesses the most precious talent.
That's why today, on this special episode of the show, you'll listen to the stories of two coaches with a deep passion and drive to empower those around them.
However, the stories have very different endings. Only one of them is able to create a business that survives and thrives after 2 years.
Listen to the two stories attentively and guess who is able to succeed.
You'll discover that nuances make a huge difference when it comes to getting your message out and reaching your ideal clients.
There's an important but essential part of the mindset to connect with influencers that it's often ignored. The "giving value first" philosophy, although broadly shared and understood, is often misinterpreted.
Entrepreneurs might think they're doing the right thing, but in reality, they're being guided by subconscious mental blocks.
Today, we explore the mental blocks that might not allow you to convey the value you have to offer to influencers.
In addition to that, you'll listen to one of the best conversations on Beyond Influencer Marketing podcast with internationally renowned bestselling author Bob Burg.
Bob shares what influencing really is, and how to think and behave in ways that allows you to build long-term connections with influencers and clients as well.
Selected takeaways from today's show: * Always give value first. * Great salesmanship or influencing is never about the salesperson or the influencer. It’s about the people you try to serve. * Value is in the eyes of the beholder. The key is not what we think is valuable, or what we think they should think is of value. Understanding the other person is a must. * Money simply is an echo of value. * You will be able to get ahead when you shift from an “I” focus to an “other” focus. * Stay in touch with your business relationships. A handwritten note or a quick check in on social media is all it takes. Do so because you’re genuinely interested in them.
More about Bob Burg Bob Burg is a sought-after speaker at company leadership and sales conferences. He has shared his speaking platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.
Connect with Bob at https://burg.com/
Global thought leader in marketing and sales, and bestselling author Ian Brodie shares his insights to stand out in the eyes of influencers and potential business partners. Your connections, combined with the powerful marketing principles that he teaches, will allow you to run a successful business.
Ian Brodie's Lessons to Create and Nurture Connections with Influencers During the conversation, Ian shares:
- How commenting on blog posts helped him create his first connections with influencers
- The way he was able to collaborate with a top influencer
- What "conspicuous contribution" is, and how it can help you build long-lasting connections
- How he helps his content go viral on LinkedIn, and how this content allows him to build new connections
About Ian Brodie Ian Brodie teaches consultants and coaches how to win the clients they need in less than 30 minutes a day. He's the author of the #1 bestseller Email Persuasion and has been named as one of the top 50 global thought leaders in marketing and sales by Top Sales World Magazine
Get your free copy of the 30 Minute marketing Plan Checklist at ianbrodie.com/30
Bestselling author and business growth expert for consultants, Michael Zipursky, shares how he has leveraged connections with influencers to build a highly successful consulting business--and how you can do that, too.
Michael's Lessons to Connect with Influencers to Grow Your Consulting Business During the conversation, Michael shares:
- The difference between focusing on transactions versus relationships, and how it impacts your success as an entrepreneur
- How to initiate a conversation with an influencer at a live event
- How to build connections with influencers through your podcast
- How to leverage your current connections to expand your network
- The system that he uses to follow up with new connections and nurture the relationships
- The three critical success factors for consultants
Jay Baer, a 7th generation entrepreneur, New York Times best-selling author of 6 books, founder of 5 multi-million dollar companies, and one of 187 living members of the Professional Speaking Hall of Fame, shares how you can gain influence through content marketing.
Jay Baer's Lessons to Gain Influence and Grow Your Business During the conversation, Jay shares:
- How influencer connections have helped him grow "Convince and Convert," one of the most successful marketing agencies in the country
- The role of content marketing in the growth of your business
- How to figure out what kind of content to focus on
- How to leverage your podcast to connect with influencers and to deliver value to them
- Success factors to initiate a connection with an influencer via email
- Speaking engagements as a powerful tool to sign up new clients and meet influencers
- His streamlined process to write books, which allows him to publish a bestselling book every 2 years
Jay's powerful closing message: "Everybody is an influencer. It's just of whom."
About Jay Baer Jay Baer, CSP, CPAE shows you how to use technology as an unfair marketing and customer service advantage. Audiences will rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned.
Jay Baer is:
- One of fewer than 200 living members of the Professional Speakers Hall of Fame
- An inductee into the Word of Mouth Marketing Hall of Fame
- An experienced pro, having given hundreds of insightful, humorous presentations world-wide
- A renowned business strategist
- A popular emcee and event host
- A New York Times best-selling author of six books
- An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500
- An entrepreneurial success story, having started five multi-million dollar businesses from scratch
- Founder of Convince & Convert, a digital strategy consulting firm that helps prominent companies gain and keep more customers
- A media brand. Jay’s Convince & Convert Media division runs the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives
- An active venture capitalist and technology advisor, as well as an avid tequila collector
- A go-to source for the press including NPR, USA Today, Time, Real Simple, CBC and many more
- Host of the popular Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards
Connect with Jay at https://www.jaybaer.com/
Check out his latest book: https://www.talktriggers.com/
Bob Serling, a 30-year marketing veteran who has revolutionized joint ventures and the founder of Profit Alchemy, Inc., shares his system to create friction-less joint ventures. You'll learn how you can eliminate all the friction and problems of conventional joint ventures, maintain complete control at all stages of the process, and put together an unlimited number of profitable joint ventures
Bob Serling's Lessons for Successful Joint Ventures During the conversation, Bob shares:
- Why conventional approaches to joint venture partnerships fail
- The four friction points that make your outreach to a potential joint venture partner unsuccessful
- The philosophy of successful joint venture partnerships; what you need to get ahead of the game
- How to build long-term relationships with joint venture partners
- The best sources of joint venture partners
- The most successful commission structure for joint venture collaboration
- How to balance your promotions calendar so that you have the opportunity to promote your own offers and your partners offers without burning out your list of subscribers
- How to get rid of the fear of failure when starting to seek joint ventures partnerships
Start creating relationships NOW. As Bob says, "Relationships and communities are the only things that are truly enduring!"
About Bob Serling Bob Serling is a 30-year marketing veteran and the founder of Profit Alchemy, Inc. His innovative take on marketing has helped hundreds of clients get exceptional results with their marketing.
Bob has been the monthly marketing columnist for Success Magazine… invented a skateboard toy featuring Tony Hawk’s branding that was sold in toy stores and department stores all over the world… co-created and marketed advanced assessment software currently being used by many Fortune 500 companies… created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project by being sent to just one prospect… and much more.
He’s perhaps best known for having revolutionized the process of structuring joint ventures by shifting the focus from reciprocal agreements to a “frictionless” one-sided method that gets agreement from 90% of the partners you approach. By making this shift to working only with your own list, you eliminate all the friction and problems that are the byproducts of conventional joint ventures, maintain complete control at all stages of the process, and can quickly put together an unlimited number of 6-figure joint ventures.
Dan Kuschell, top influencer and renowned mentor for accelerated business growth, shares how he's initiated and built long-term connections with influencers throughout his career, and shows practical steps you can take today to build a solid network of connections.
Dan Kuschell's Lessons to During the conversation, Dan shares:
- The “FROM” approach to overcome the fear of networking and initiate a conversation with new people
- The mindset to create a positive relationship with influencers from the start
- The secret to be memorable
- How he was able to connect with influencers Joe polish, who became his client, and Brian Tracy, who endorsed his book.
- A common mistake that results in missed opportunities when influencers offer to help you
- The three kinds of influencer styles, and the importance of identifying the right kind for you
- How he stays in touch with his business connections several times a year, and delivers constant value to them
- Ideas to stand out as you stay in touch with your connections
- What it means to create a buyer's culture to scale your business
About Dan Kuschell Dan Kuschell helps entrepreneurs get unstuck by implementing unique systems that achieve accelerated growth. With 25 years of experience, he's started 11+ companies, & coached over 5,000 entrepreneurs from 180 industries and 9 countries. He is rated a top 25 Influencer by Influencive, and his podcast is recommended by Forbes magazine.
Learn "The Unusual 3 Step Social Media Method to Triple Your Business - without more staff, more costs, or more stress..." at ChampionBusinessBlueprint.com
This is a five-part series of short solo episodes to connect with influencers in the "Beyond Influencer Marketing" way.
Each week, we explore one of the five qualities of a true "Beyond Influencer Marketing" relationship.
This kind of business relationship goes beyond the business transaction.
Your goal is to create a solid and long-lasting network of supporters and allies who believe in your message and who are invested in your growth and the growth of your business.
Be prepared to answer a question to guide you as you build your connections with influencers!
This is a five-part series of short solo episodes to connect with influencers in the "Beyond Influencer Marketing" way.
Each week, we explore one of the five qualities of a true "Beyond Influencer Marketing" relationship.
This kind of business relationship goes beyond the business transaction.
Your goal is to create a solid and long-lasting network of supporters and allies who believe in your message and who are invested in your growth and the growth of your business.
Be prepared to answer a question to guide you as you build your connections with influencers!
This is a five-part series of short solo episodes to connect with influencers in the "Beyond Influencer Marketing" way.
Each week, we explore one of the five qualities of a true "Beyond Influencer Marketing" relationship.
This kind of business relationship goes beyond the business transaction.
Your goal is to create a solid and long-lasting network of supporters and allies who believe in your message and who are invested in your growth and the growth of your business.
Be prepared to answer a question to guide you as you build your connections with influencers!
This is a five-part series of short solo episodes to connect with influencers in the "Beyond Influencer Marketing" way.
Each week, we explore one of the five qualities of a true "Beyond Influencer Marketing" relationship.
This kind of business relationship goes beyond the business transaction.
Your goal is to create a solid and long-lasting network of supporters and allies who believe in your message and who are invested in your growth and the growth of your business.
Be prepared to answer a question to guide you as you build your connections with influencers!
This is a five-part series of short solo episodes to connect with influencers in the "Beyond Influencer Marketing" way.
Each week, we explore one of the five qualities of a true "Beyond Influencer Marketing" relationship.
This kind of business relationship goes beyond the business transaction.
Your goal is to create a solid and long-lasting network of supporters and allies who believe in your message and who are invested in your growth and the growth of your business.
Be prepared to answer a question to guide you as you build your connections with influencers!
Navid Moazzez, the world’s leading expert when it comes to hosting wildly successful virtual summits, shares how he leveraged virtual summits to skyrocket the growth his list, connect with influencers, and build a highly successful lifestyle business--and how you can do that, too.
Navid Moazzez's Lessons to Leverage Virtual Summits to Connect with Influencers, Gain Influence, and Grow Your Business During the conversation, Navid shares:
- How he started to connect with influencers, including Pat Flynn, who was featured on his blog
- Why virtual summits can be a powerful way to connect with influencers, gain influence, skyrocket the grow your list, and bring in revenue
- The most important philosophy you must keep in mind when creating a successful summit
- The most critical success factor to run a successful virtual summit
- How to invite influencers to be speakers at your virtual summit
- The three kinds of influencers for virtual summits, and why it's important to have a balance among the three
- Creative ways to repurpose your virtual summit
- Case studies:
- Caitlin Pyle's Work-at-Home Summit, which resulted in 60,000 subscribers, thousands of subscribers for speakers, and 7-figure revenue
- Chandler Bolt's Summit, which he leveraged to create a podcast and video content for his business
- Top resources to create a virtual summit
- Active Campaign and Convert Kit for email management
- WordPress plugin, Leadpages, and Clickfunnels for website design
- Thrive Cart for Affiliate Management
- Deadline Funnel for your offer page
- Teachable or Thinkific for your membership site
About Navid Moazzez Navid Moazzez is a lifestyle entrepreneur and the creator of Virtual Summit Mastery. According to the Huffington Post, Entrepreneur.com and many online influencers, he’s seen as the world’s leading expert when it comes to hosting wildly successful virtual summits. Navid and his students have generated 100,000’s of email subscribers and millions of dollars in revenue for their virtual summits in just the past 12 months alone.
Learn more about Navid at https://navidmoazzez.com
Virtual Summit Cheat Sheet: https://navidmoazzez.com/vsm/cheatsheet
The Complete Guide To Building A Large Email List: How I Added 26,000+ Subscribers In 30 Days: https://navidmoazzez.com/email-list/
6,000 word+ guide on how to host a wildly successful virtual summit https://navidmoazzez.com/virtual-summit/
Navid Moazzez on Facebook https://www.facebook.com/NavidMoazzez/
Author of multiple bestsellers, G. Brian Benson, shares how he dramatically changed his life, expanded his reach, and boosted the sales of his books by creating connections and engagement on social media.
G. Brian Benson's Lessons to Connect with Influencers, Boost Your Reach, and Grow Your Business During the conversation, Brian shares:
- How he leveraged his personal Facebook page to connect with influencers
- His social media strategy to engage his Facebook friends
- How podcast guest appearances help him expand his reach as an author
- His philosophy to nurture connections and to stay in touch
- Different ways he has collaborated with influencers as an author
- His approach to get endorsements for his books
- The power of awareness to connect with influencers
About G. Brian Benson G. Brian Benson has authored two award-winning self-improvement books, Brian’s List – 26 1/2 Easy To Use Ideas on How to Live A Fun, Balanced, Healthy Life! which was the winner of a Next Generation Indie Book Award in the Self-Help category, as well as Finding Your Voice, which was an award-winning Finalist in both the USA Book News and the Indie Excellence Book Awards.
He has also written the screenplay for two award-winning short films, Guitar Man and Searching for Happiness, shared blogs, penned countless poems and his recently released children’s books Steve the Alien and Lucy and Chester’s Amazing Adventures! became an Amazon #1 Best-Seller and Amazon #1 New Release respectfully.
His brand-new book Habits for Success – Inspired Ideas to Help You Soar is now available!
Learn more about Brian at https://www.gbrianbenson.com/
Jonathan Cronstedt. President of Kajabi, the premier integrated marketing automation and digital education platform, shares his best insights to build a solid network and leverage knowledge commerce to gain influence.
Jonathan Cronstedt's Lessons to Build Long-Lasting Business Relationships and Gain Influence During the conversation, JCron shares:
- How the economic downturn of 2007-2008 led him to start a career in marketing
- How he connected with the first influencers and mentors in the digital marketing space
- The difference between information and knowledge
- How knowledge commerce allows you to impact the lives of those around you and build a profitable business
- The relationship philosophy within Kajabi, which has allowed the company to become a leader in the industry
- The mindset to create long-lasting influencer connections. Everything can start with something as simple as volunteering to arrange some chairs!
- The principle to purposely nurture connections
- How he applies the magic of "loose connections"
- The two different approaches to make the most out of in-person conferences
- Work-life integration in business
About Jonathan Cronstedt Jonathan Cronstedt, or JCron to those close to him, is a dangerously dedicated executive strategist. When he’s not driving outcomes for industry-leading brands or launching products online, he’s blessed enough to be married to Nicole, enjoys a freezer full of fabulous vodka and a puppy named Stella.
A leader at the executive level in mortgage, finance, digital marketing, EdTech and direct sales, Jonathan’s skill set is diverse. He is results-oriented and capable of delivering them both quickly and sustainably.
Well-versed in all categories of demand generation, sales and marketing methodology, communication, public speaking, strategy and executive leadership, he is comfortable in any business setting and welcomes networking with an attitude of abundance and a desire to deliver value to others...as well as being an avid YPO'er.
A leader at the executive level in finance, digital marketing, SaaS/EdTech and direct sales, Jonathan’s skill set is diverse. He is results-oriented and capable of delivering them both quickly and sustainably. Well versed in all categories of demand generation, sales and marketing methodology, communication, public speaking, strategy and executive leadership, he is comfortable in any business setting and welcomes networking with an attitude of abundance and a desire to deliver value to others...as well as being an avid YPO'er.
Cronstedt has experience leading digital marketing and SaaS-based companies, and currently as the President of Kajabi, the premier integrated marketing automation and digital education platform as a service, he's doing just that.
Previously the GM of SUCCESS Academy, an EdTech and publishing company, Cronstedt enjoys the ability to travel for work and impact Entrepreneurs, Executives and Self-Development seekers around the globe.
Cronstedt previously served as the CEO of Digital Marketer and CEO of direct sales dynamo Empower Network. He also spent time driving results for Chet Holmes and Tony Robbins Groups. Jonathan holds a Bachelor of Arts in business administration from Concordia University-Irvine.
Access top knowledge commerce resources and learn more about Kajabi at https://newkajabi.com/
Bestselling author, podcast host, blogger, and entrepreneur Marc Guberti shares how he has leveraged his love of writing to write articles for top websites. Also we explore the role that podcasting has played in his ability to connect with influencers and grow his business.
Marc Guberti's Lessons to Grow Your Business by Collaborating with Influencers During the conversation, Marc shares:
- How to overcome the fear to submit your articles to large publications
- What you must do to write a compelling pitch for your article
- The key success factor to grow your list with guest posting
- Why podcasting is one of the most powerful ways to connect with influencers
- How he created an engaging online community with his podcast listeners and subscribers
- How he got a yes from top influencer Seth Godin to be a guest on his show
- Useful resources to nurture his relationship with podcast guests
About Marc Guberti Marc Guberti is a digital marketing expert, entrepreneur, and author with over 90,000 online students.
He's the host of the Breakthrough Success Podcast where he and his top level guests teach you how to take your business to the next level and achieve your breakthrough.
He is a #1 bestseller on Amazon who has written over 20 books and was ranked as one of the Top 50 Amazon authors in the Business & Investing section.
He is a social media columnist for the Westchester & Fairfield County Business Journals.
Marc coaches business owners on how to grow and monetize their online businesses.
Learn more about Marc at Marcguberti.com
Content Marketing Success Summit http://contentmarketingsuccesssummit.com
Buy Content Marketing Secrets on Amazon https://amzn.to/2EI279a
Breakthrough Success Podcast
Psychotherapist, bestselling author, and business coach Susan Epstein shares her journey to build a tight-knit network of influencer connections who have played an instrumental role in the growth her coaching business, and reveals the most effective strategies she has deployed to build her list and sign up new clients.
Susan Epstein's Lessons to Grow Your Business by Collaborating with Influencers During the conversation, Susan shares:
- The two steps to succeed with business growth strategies
- How to nurture business relationships so that they mature into true partnerships
- The different ways you can collaborate with influencers to grow each other's businesses
- How to build trust and influence with your audience and with potential influencer connections
- A tool to stay organized during joint venture partnerships
- Effective ways to grow your list of subscribers
- How to handle difficult conversations with business connections who might approach you with the wrong attitude
About Susan Epstein After a 25-year career as a psychotherapist, Susan launched her coaching business as a parenting coach, published 8 books and trained other professionals internationally. She founded PCA, a parent coach certification program. Susan is currently a business coach working with coaches, helping them leverage with Masterminds and Group Coaching Programs.
Download Susan's free guide to create and fill your mastermind in 2 weeks or less at www.highlyprofitablepractice.com
Connect with Susan on social media:
https://twitter.com/MasterMindSusan
https://www.facebook.com/groups/coachingbusinessmastery/
Five-time bestselling author and internationally-recognized authority on business acceleration Wendy Lipton-Dibner shares how to create a lasting impact on business relationships, as well as the secret to build relationships with top influencers you've always wanted to connect with.
Wendy Lipton-Dibner's Insights to Grow Your Business by Collaborating with Influencers During the conversation, Wendy shares how to:
- Assume a winning attitude to make the most out of networking events
- Approach networking events when you don't know anyone in attendance
- Create a lasting impact on business relationships
- Gain the attention of potential clients when you're starting out
- Build relationships with top influencers you've always admired and want to connect with
- Manage your relationships and time when you're bombarded with hundreds of requests
- Create impact when you attend or host events
About Wendy Lipton-Dibner WENDY LIPTON-DIBNER, M.A. is a through Impact Strategy and Ethical Influence. She’s presented at the U.S. Senate, produced thousands of business growth programs for corporate, healthcare and non-profit organizations, and serves as a trusted advisor to top influencers, executives, and impact-driven entrepreneurs worldwide.
Access Wendy's free training (no email address required) at http://www.ProfessionalImpact.com/free-training/
Sign up for the Move People To Action Live Event in Orlando, Florida 94% off! http://movepeopletoaction.com/
Connect with Wendy on social media:
https://twitter.com/impactexpert
https://www.facebook.com/wendyliptondibner
This is part four in the four-part series of short solo episodes with thought-provoking questions and practical checklists for your influencer marketing foundation. You'll figure out if your marketing foundation is solid enough so that when an influencer introduces you to their audience, you get maximum results in the form of news subscribers and clients.
Have pen and paper ready so you can write the answers to the questions!
Part 4 - Email Sequence Part four in the series focuses on the email series you will send to new subscribers who have been referred by an influencer.
The email copy you select and the frequency of communications with those new subscribers will play a large role in whether they decide to continue their journey with you or not.
Part 1 - Avatar Part one in the series is dedicated to your ideal client. Really knowing who you want to serve down to the small details will allow you to connect with the right influencers.
Part 2 - Lead Magnet Part two in the series is about having an optimized lead magnet perfectly designed for the audiences of influencers. The goal? That your featured presentations and appearances result in a maximum number of subscribers and clients.
Part 3 - Landing Page Part three in the series is to help you create the most effective landing page so that visitors to your site who have been referred by an influencer feel compelled to sign up for your lead magnet and to learn more about you.
Resources mentioned: 1. Quick Action Guide for Lead Magnets and Opt-In Pages to Grow Your List Discover tactics, ideas, and ready-to-use templates to grow your list:
- The 3 design secrets for lead magnets to gain new subscribers and paying customers
- The 2 key factors to select the best kind of lead magnet–and inspiring ideas
- Exactly what to include in your opt-in page so that you maximize the number of people who subscribe
- Ready-to-use opt-in page templates for the 2 main kinds of audiences
- Ready-to-use opt-in box template to maximize signups on your page
- Headline hacks to boost the number of people interested in your lead magnet
- Plus receive regular resources to build authority, grow your list, and boost revenue!
2. Forms for the footer of your landing page by attorney Bobby Klinck
Ready to use templates (GDRP compliant) https://www.cloriskylie.com/legalforms
3. Beyond Influencer Marketing (the book) https://www.beyondinfluencermarketing.com/
This is part three in the four-part series of short solo episodes with thought-provoking questions and practical checklists for your influencer marketing foundation. You'll figure out if your marketing foundation is solid enough so that when an influencer introduces you to their audience, you get maximum results in the form of news subscribers and clients.
Have pen and paper ready so you can write the answers to the questions!
Part 3 - Landing Page Part three in the series is to help you create the most effective landing page so that visitors to your site who have been referred by an influencer feel compelled to sign up for your lead magnet and to learn more about you.
Part 1 - Avatar Part one in the series is dedicated to your ideal client. Really knowing who you want to serve down to the small details will allow you to connect with the right influencers.
Part 2 - Lead Magnet Part two in the series is about having an optimized lead magnet perfectly designed for the audiences of influencers. The goal? That your featured presentations and appearances result in a maximum number of subscribers and clients.
Part 4 - Email Sequence Part four in the series focuses on the email series you will send to new subscribers who have been referred by an influencer.
The email copy you select and the frequency of communications with those new subscribers will play a large role in whether they decide to continue their journey with you or not.
Resources mentioned: 1. Quick Action Guide for Lead Magnets and Opt-In Pages to Grow Your List Discover tactics, ideas, and ready-to-use templates to grow your list:
- The 3 design secrets for lead magnets to gain new subscribers and paying customers
- The 2 key factors to select the best kind of lead magnet–and inspiring ideas
- Exactly what to include in your opt-in page so that you maximize the number of people who subscribe
- Ready-to-use opt-in page templates for the 2 main kinds of audiences
- Ready-to-use opt-in box template to maximize signups on your page
- Headline hacks to boost the number of people interested in your lead magnet
- Plus receive regular resources to build authority, grow your list, and boost revenue!
2. Forms for the footer of your landing page by attorney Bobby Klinck
Ready to use templates (GDRP compliant) https://www.cloriskylie.com/legalforms
3. Beyond Influencer Marketing (the book) https://www.beyondinfluencermarketing.com/
This is part two in the four-part series of short solo episodes with thought-provoking questions and practical checklists for your influencer marketing foundation. You'll figure out if your marketing foundation is solid enough so that when an influencer introduces you to their audience, you get maximum results in the form of news subscribers and clients.
Have pen and paper ready so you can write the answers to the questions!
Part 2 - Lead Magnet Part two in the series is about having an optimized lead magnet perfectly designed for the audiences of influencers. The goal? That your featured presentations and appearances result in a maximum number of subscribers and clients.
Part 1 - Avatar Part one in the series is dedicated to your ideal client. Really knowing who you want to serve down to the small details will allow you to connect with the right influencers.
Part 3 - Landing Page Part three in the series is to help you create the most effective landing page so that visitors to your site who have been referred by an influencer feel compelled to sign up for your lead magnet and to learn more about you.
Part 4 - Email Sequence Part four in the series focuses on the email series you will send to new subscribers who have been referred by an influencer.
The email copy you select and the frequency of communications with those new subscribers will play a large role in whether they decide to continue their journey with you or not.
Resources mentioned: 1. Quick Action Guide for Lead Magnets and Opt-In Pages to Grow Your List Discover tactics, ideas, and ready-to-use templates to grow your list:
- The 3 design secrets for lead magnets to gain new subscribers and paying customers
- The 2 key factors to select the best kind of lead magnet–and inspiring ideas
- Exactly what to include in your opt-in page so that you maximize the number of people who subscribe
- Ready-to-use opt-in page templates for the 2 main kinds of audiences
- Ready-to-use opt-in box template to maximize signups on your page
- Headline hacks to boost the number of people interested in your lead magnet
- Plus receive regular resources to build authority, grow your list, and boost revenue!
2. Forms for the footer of your landing page by attorney Bobby Klinck
Ready to use templates (GDRP compliant) https://www.cloriskylie.com/legalforms
3. Beyond Influencer Marketing (the book) https://www.beyondinfluencermarketing.com/
This is part 1 in the four-part series of short solo episodes with thought-provoking questions and practical checklists for your influencer marketing foundation. You'll figure out if your marketing foundation is solid enough so that when an influencer introduces you to their audience, you get maximum results in the form of news subscribers and clients.
Have pen and paper ready so you can write the answers to the questions!
Part 1 - Avatar Part one in the series is dedicated to your ideal client. Really knowing who you want to serve down to the small details will allow you to connect with the right influencers.
Part 2 - Lead Magnet Part two in the series is about having an optimized lead magnet perfectly designed for the audiences of influencers. The goal? That your featured presentations and appearances result in a maximum number of subscribers and clients.
Part 3 - Landing Page Part three in the series is to help you create the most effective landing page so that visitors to your site who have been referred by an influencer feel compelled to sign up for your lead magnet and to learn more about you.
Part 4 - Email Sequence Part four in the series focuses on the email series you will send to new subscribers who have been referred by an influencer.
The email copy you select and the frequency of communications with those new subscribers will play a large role in whether they decide to continue their journey with you or not.
Resources mentioned: 1. Quick Action Guide for Lead Magnets and Opt-In Pages to Grow Your List Discover tactics, ideas, and ready-to-use templates to grow your list:
- The 3 design secrets for lead magnets to gain new subscribers and paying customers
- The 2 key factors to select the best kind of lead magnet–and inspiring ideas
- Exactly what to include in your opt-in page so that you maximize the number of people who subscribe
- Ready-to-use opt-in page templates for the 2 main kinds of audiences
- Ready-to-use opt-in box template to maximize signups on your page
- Headline hacks to boost the number of people interested in your lead magnet
- Plus receive regular resources to build authority, grow your list, and boost revenue!
2. Forms for the footer of your landing page by attorney Bobby Klinck
Ready to use templates (GDRP compliant) https://www.cloriskylie.com/legalforms
3. Beyond Influencer Marketing (the book) https://www.beyondinfluencermarketing.com/
Renowned entrepreneur and bestselling author of the Leadsology series, Tom Poland, shares the strategy that has allowed him to collaborate with influencers to generate a continuous flow of highly qualified leads for his consulting business.
Tom Poland's Lessons to Grow Your Business by Collaborating with Influencers During the conversation, Tom reveals:
- The power of "OPN" to share your message in a grander way and land new clients
- The four R's to connect with business partners
- The system to create a constant stream of client consultations on your calendar
- The Prius factor to build connections with influences
- What to do when you feel you should apply a certain marketing strategy that everyone else seems to be applying
- The reason he doesn't favor common marketing strategies such as Facebook ads and blogging, and what really works instead to get new clients
- The two key streams of leads for his business, and how careful documentation of each step in the process and a team of contractors have allowed him to create a seamless process to grow his business
About Tom Poland Tom Poland is the best-selling author of the Leadsology® series and has started and sold numerous businesses with multi-million dollar revenues. He tells me that he is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer. They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.
Learn more about Tom at https://www.leadsology.guru/
Check out Tom's new book: Leadsology: Marketing the Invisible
Take Tom's Five Hour Lead Generation Challenge www.fivehourchallenge.com
Join Tom's Facebook group: www.facebook.com/groups/leadsology/
On this first business roundup episode, you will get three different perspectives on key questions to grow a business online and become a person of influence.
Based of your industry and stage in your entrepreneurial journey, success can be achieved with different strategies, but there's an underlying foundation that is common to all successful entrepreneurs. You’ll see how this foundation plays out as the panelists answer the following questions:
- If you had to go back to when you started your business, what is one thing that you would do differently?
- What has been the most effective way for you to get new clients?
- How did you first start to connect with people of influence?
- How have you become a person of influence?
Participating panelists with host Cloris Kylie Susan Bradley Boartfield Susan Bradley Boartfield is a business strategist and intuitive coach. As a corporate leader in the insurance industry, Susan was respected for her unique approach to business: "Business Success is created through relationships, not sales." Susan’s health deteriorated in 2014. Refusing to give up, Susan healed herself, reconnected to her inner guidance, and became the coach for coaches.
Access Susan's 10 Tips to Stand Out at www.PartnersatPlay.Ventures
Casey Demchak Casey Demchak is an expert copywriter and consultant with more than 20 years of experience. He has written sales pages and dynamic messaging platforms for dozens of coaches, speakers, and authors who have achieved Amazon and international bestseller status. Casey is also author of the book, Essential Sales Writing Secrets.
Download Casey's 7 Must-Know Copywriting Secrets at www.CaseyCopy.com
Internationally-recognized leadership expert, keynote speaker, and bestselling author Robb Holman shares his insights about the mindset to connect with top influencers, often-overlooked places to expand your network, and the core principles to find the right connections.
Robb Holman's Lessons to Connect and Collaborate with Influencers During the conversation, Robb reveals:
- The tough wake-up call that guided him to pursue his true passion: help leaders reconnect with their purpose in their organizations
- The mindset to connect with top-level influencers
- Out-of-the-box sources of new connections that, even though are readily available to all of us, are often taken for granted
- The way he connected with his first business mentor
- How he recently had the opportunity to interview Steve Forbes from Forbes media
- The five core principles to help us define the best connections for us
About Robb Holman Robb Holman is an internationally-recognized leadership expert, keynote speaker, and bestselling author who has successfully led thousands of organizational leaders through his exclusive method of Inside Out Leadership™ Coaching.
His work has been featured in Forbes, Fast Company, and Inc. and endorsed by many of the world's top leadership thinkers.
Learn more about Robb at http://www.robbholman.com/
Learn more about Robb's book, Lead the Way: inside Out Leadership Principles for Business Owners and Leaders
Anik Singal, world-renowned digital publishing marketer and founder of Lurn, Inc. shares the exact steps he's taken to build a loyal network of influencer connections, and how his network helped him go from near bankruptcy to running a multi-million dollar business.
Anik Singal's Lessons to Connect and Collaborate with Influencers During the conversation, Anik reveals:
- How his network of influencer connections helped him overcome the toughest challenges, including being 1.7 million dollars in debt.
- The secret to build a network of true supporters and allies who will stay by your side in the good and bad times.
- How he initially gained the attention of world-renowned influencer Robert Kiyosaki, author of Rich Dad Poor Dad, and how he deepened the relationship.
- The five key steps to build connections with top influencers.
- How you can succeed if you adopt the philosophy that "every handshake is an interview."
- How to get to know people much better during networking events.
- The complete "ABC" system he designed to stay in touch with his broad network of connections.
- What can happen when one doesn't prejudge people based on their appearances. A powerful story.
- The main premise in his new book, Escape, a mindset breakthrough to succeed in business.
About Anik Singal Anik Singal is the founder and CEO of Lurn, Inc. and VSS Mind. He is widely considered, by the industry, as one of today’s most successful digital publishing marketers. His specialties include profit-generating product launches, building backends and funnels, article marketing, search engine optimization, affiliate marketing and business management consulting.
BusinessWeek recognized him in the Top 3 of the Best U.S. Entrepreneurs Under 25. He’s an Inc500 CEO, listed 2-times among the Fastest Growing Companies in America. While in college at the University of Maryland, he was awarded Company of the Year from MTech and named Entrepreneur of the Year by the Hinman CEOs.
His digital publishing businesses generate over $20 Million/year in sales; and he has helped contribute to over $100 Million in online publishing sales (between his own products and his clients’ businesses).
Today, Anik teaches people how to create their own online passion-based businesses. He then guides them through his step-by-step process to maximize profit and grow revenue. He has trained over 250,000 students around the world, many have gone on to become incredibly successful and true industry-leading experts.
Anik is also incredibly passionate about giving back. For nearly two decades, he has devoted his life to building schools around the world. He dreams of providing education to those who are not currently receiving that birth-right! As of today, Anik has been a key driver in helping build four schools in India. He plans to scale his mission globally, all through his non-profit organization, For All Our Good.
Grab your free copy of Anik's new book eSCAPE (just pay shipping): https://escapebook.com/freebook/ Connect with Anik on Facebook
Follow Anik on Twitter
Entrepreneur Carrie Roldan shows you how to position yourself as an influencer regardless of the size of your business, and shares simple ways to collaborate with niche influencers.
Carrie Roldan's Lessons to Connect and Collaborate with Influencers During the conversation, Carrie reveals:
- Lessons learned from marketing efforts that didn't work out exactly the way they were supposed to, but that opened the door to new opportunities.
- How to position yourself as an influencer in social media groups and when joining training programs.
- How to leverage your own content platform (podcast, YouTube channel, etc) to connect with influencers.
- The key consideration to select who to connect with. How do you know if it's the right influencer for you?
- A simple way to collaborate with influencers when launching a new product.
About Carrie Roldan Carrie Roldan is a wife, a mother, a runner, a best-selling author, a personal growth junkie, and your total business BFF!!
The host of The Carrie Roldan Show, and highly sought-after coach. Carrie is known for helping women entrepreneurs to share their gifts and create businesses that fill their cups AND their bank accounts!
GIFT- Future Self Visualization
Connect with Carrie on Facebook
Master Alchemist and renowned entrepreneur Dov Gordon shares how he created a tight-knit group of joint venture partners to grow his business, and the top lessons he's learned as he connects with influencers.
Dov Gordon's Lessons to Connect with Influencers During the conversation, Dov reveals:
- The idea that allowed him to collaborate with a tight-knit group of joint venture partners
- The most effective way to run a mastermind
- How to decide whether to charge for your mastermind
- How to know whether a networking or mastermind group is right for you
- Why a small referral network can be enough for a coach to have a thriving business, and how one of his clients got started
More about Dov Gordon There are millions and millions of consultants, coaches and professional service firm owners who LOVE their work. And all they want is a consistent flow of great clients.
Dov and his small team help you build a simple, repeatable, client-getting system that best fits YOU and your strengths.
GIFT- The Plenty of Clients Manual: DovGordon.net/manualfree
Connect with Dov at DovGordon.net
Master influencer, coach, and best-selling author Chris Salem shares his best tactics to build long-lasting relationships with influencers and partners at networking events.
Chris Salem's Lessons to Connect with Influencers During the conversation, Chris reveals:
- How he first connected with bestselling author and influencer Jack Canfield, and was able to be featured in Canfield's book
- What it means to be a master influencer, and how it can help you build trust with influencers and partners
- How he has grown his coaching business
- The key success factor to get tangible results from networking events
- How to initiate conversations with influencers at networking events and nurture the relationships
- The most effective tactics to follow up with new connections
- How to leverage your content platform to develop relationships with influencers
- The root cause behind lack of action to connect with influencers and how to overcome this block
More about Chris Salem Chris Salem is an accomplished life and business strategist, CEO, world-class speaker, award-winning author, certified mindset expert, radio show host & media personality, and wellness advocate partnering with entrepreneurs, corporate business leaders, and sales professionals. He helps his clients have sustainable success at the next level by resolving the root cause to mindset barriers and being transparent leaders.
GIFT: 31 Day Clarity Email Program
Connect with Chris at http://christophersalem.com/
Book: Master Your Inner Critic
Book: Mastering the Art of Success
Show: Sustainable Success
The "Ask Cloris Anything" show is your opportunity to get answers to your questions about how to connect with influencers and how to apply the influencer marketing strategies in the book Beyond Influencer Marketing. Nothing is off limits. Ask away or share lessons learned, and continue to grow a magnificent business!
Today's entrepreneurs and their questions Influencer marketing "gone wrong" Lauren Cragg asks what to do if an influencer promises to collaborate with you and backs out at the last minute.
Book launches with the help of influencers Denise Graziano wants to know how to collaborate with influencers to successfully launch her upcoming book.
Virtual team with influencers Therese Nicklas inquires how to connect with business partners to create a virtual team with complementary services.
What to do if you're falling behind Jane Matanga has gained a lot of insights, but also has a lot of new items on her to-do list, so we talk about how to manage it all without becoming overwhelmed.
About today’s entrepreneurs Lauren Cragg
Lauren helps people and businesses develop and execute strategic growth through communications, leveraging connections and phone calls.
She's researching and writing her new book: Call Courage: Hang Up on Your Fears which will help businesses and organizations improve and increase their effectiveness and revenues via phone calls. This book is for anyone who has ever been nervous or fearful about making phone calls. Call Courage is not only for persons looking to improve sales, but nonprofits and political campaigns that need people who are confident and can make effective calls.
Connect with Lauren on LinkedIn https://www.linkedin.com/in/laurencragg/
Denise Graziano
Senior and C level executives and their companies have relied on Denise for decades as a trusted advisor. She delivers both strategy and execution to build and grow better relationships and communicate better with both clients and employees.
Externally, her company helps clients differentiate in a crowded market to increase revenue, retention and loyalty. Internally they help clients attract and retain the valued employees that will drive innovation and productivity now and for their long range success.
Learn about Denise at www.grazianoassoc.com
Therese Nicklas
Terri empowers women with smart money strategies so they get from where they are to where they want to be with ease.
By using a combination of behavioral finance and traditional financial planning tools, clients learn how to manage money so no matter what happens, they have confidence they can stand on their own two feet.
Connect with Therese and take her free quiz at www.wealthcoachforwomen.net
Jane Matanga
Jane says, "Living a really good life rarely happens by accident. It takes a certain level of consciousness, self knowledge, and courage to intentionally create the life of your dreams."
As a Life Mastery Coach, certified Passion Test Facilitator and certified intuitive Angel Card Reader, Jane lays the foundation for meaningful and significant life change to help clients discover self-limiting beliefs and reprogram the negative habitual patterns which prevent a client's success, happiness and forward momentum.
Jane emphasizes a holistic and spiritual approach. She draws from many eastern and western spiritual disciplines and believes in utilizing world wisdom in order to uncover blocks and heal imbalances.
Connect with Jane at enlightened-path.com or write to her at Info (at) enlightened-path.com
Two stories of extreme survival with lessons you can apply to your business. You'll be inspired to adopt the best approach to connect with influencers, so you successfully build a long-lasting network of supporters and allies.
The stories are from one of my favorite shows, “SOS How to Survive” with host Creek Stewart, on the Weather Channel.
Creek is also the author of a powerful essay in my bestselling book, Beyond Influencer Marketing. He shares how connecting with bloggers helped him grow his survival training business. Inspiring!
Top social media influencer and internationally-renowned bestselling author Melonie Dodaro shares some of her best insights to initiate connections with influencers on social media, and the path to nurture and deepen those connections.
Melonie Dodaro's Lessons to Connect with Influencers During the conversation, Melonie reveals:
- The problem with aiming to "collect relationships"
- How to deliver value to influencers before asking them to connect on Facebook or LinkedIn
- The best way to approach influencers on social media
- Case study: How Antonio landed his dream job thanks to his ability to build relationships with influential bloggers
- How to make it easy to meet your online connections face-to-face when you attend events
- The decision-making process to accept a new connection request
- The philosophy to keep in mind when you reach out to influencers on social media
More about Melonie Dodaro Melonie Dodaro is recognized globally as a no-nonsense speaker, trainer and author in the field of LinkedIn and social selling. Her book, The LinkedIn Code, was an #1 international best seller, as well as her new book, LinkedIn Unlocked. She is a highly-sought-after speaker and trainer, regarded as a sales and marketing influencer and included on many lists such as:
~Top 50 Sales Influencers
~Top 50 Social Selling Influencers
~Top 100 Marketing Influencers
~Top 65 Women Business Influencers
~Top 50 Trustworthy Digital Marketing Experts
~Top 100 Digital Marketers
Melonie says, "The only recognition that matters to me is improving my clients' lives and their bottom line. It brings me tremendous satisfaction to guide companies through a digital transformation and prepare them to compete and excel in the new digital selling landscape."
Originally from Canada, she now resides in Amsterdam, where she continues to serve clients across the globe.
Connect with Melonie at https://topdogsocialmedia.com/
Check out LinkedIn Unlocked
John Schumacher, founder of Marketing Mastering Media, shares how his way to connect with influencers has evolved as his business has changed throughout the years. He also talks about the most powerful ways to expand your network of connections depending on the stage of your business.
Jon Schumacher's Lessons to Connect with Influencers During the conversation, Jon reveals:
- The easiest way to start your network of connections
- How to make the most out of conferences to meet influencers
- The role that peer groups and masterminds play in the growth of your business
- How your way to connect with new influencers will change as your business model shifts and your business grows
- Some of the most effective ways to collaborate with influencers in order to reach large audiences
- How you can use dinner collaborations to expand your network
- The marketing approach to reach high-end clients
More about Jon Schumacher Jon Schumacher is a webinar specialist and online marketing consultant. Jon’s clients have earned million of dollars in sales using webinars and online strategies.
Jon is the founder of Marketing Mastery Media INC a digital marketing agency focused on building and accelerating both live and automated webinar funnels for coaches, consultants, and other agencies. He is also the host of the Webinar Mastery Summit, the largest online webinar conference.
Jon has hosted over 300 webinars in the past four years. He has been featured or mentioned on large publications such as the Huffington Post, Entrepreneur, Fox News, and the Good Men Project.
You can learn more about Jon over at JonSchumacher.com
Gift - PDF Download: 27 Webinar Conversion Points that Can Double Your Revenue
Bestselling author and book coach Lise Cartwright talks about the influencers that made a difference in her career as a successful full-time writer, and how she has been able to build influencer connections despite the remote location where she lives.
Lise Cartwright's Lessons to Connect with Influencers During the conversation, Lise reveals:
- Why it's possible for you to connect with influencers regardless of where you live
- One of the most powerful ways to build influencer connections as an author
- The best way to approach top influencers
- The process to collaborate with your connections when you're launching a book or a product
- The key mindset element to build long-lasting influencer connections
- Tips and tactics to build your own blogging platform and use it to grow your list
- How to leverage your books to gain new subscribers
- Best practices to boost engagement on your social media pages
More about Lise Cartwright Lise Cartwright has no fancy letters after her name. She has no special degrees in writing, nor has she sought any awards. Lise writes because she loves to share her knowledge with the world, inspiring hope and a way forward to doing what you love, one person at a time. Lise resides in beautiful New Zealand with her Australian hubby.
She's excited about her upcoming books about productivity.
Learn more about her at https://www.hustleandgroove.com
Book: Lise's Side Hustle Series Book Bundle
H&G Vault of Goodies! Join here: https://www.hustleandgroove.com/vault
This special 3-part series on the Beyond Influencer Marketing podcast is dedicated to 10 mistakes entrepreneurs make, which keep them overwhelmed and broke.
As a business coach, I’ve met amazingly talented people who, misguided by business advice they find on the Internet, end up making one or more of these mistakes.
They come to me in search of a quick fix, but then they understand that, instead, they need to tackle the root cause of the problem.
Unfortunately, many entrepreneurs never become aware of the root cause of the problem, so they remain stuck, unable to grow their business.
In some cases, they quit their lifelong dream to leave a legacy with their message and expertise.
Don't let that happen to you!
If you can relate to any of these mistakes, I invite you to take immediate action.
Find expert guidance and support, and stay away from those dangerous “shiny objects.”
Let's explore the last 4 mistakes that result in relentless stress, and wasted time and money
This special 3-part series on the Beyond Influencer Marketing podcast is dedicated to 10 mistakes entrepreneurs make, which keep them overwhelmed and broke.
As a business coach, I’ve met amazingly talented people who, misguided by business advice they find on the Internet, end up making one or more of these mistakes.
They come to me in search of a quick fix, but then they understand that, instead, they need to tackle the root cause of the problem.
Unfortunately, many entrepreneurs never become aware of the root cause of the problem, so they remain stuck, unable to grow their business.
In some cases, they quit their lifelong dream to leave a legacy with their message and expertise.
Don't let that happen to you!
If you can relate to any of these mistakes, I invite you to take immediate action.
Find expert guidance and support, and stay away from those dangerous “shiny objects.”
Let's explore the second set of 3 mistakes that result in relentless stress, and wasted time and money
This special 3-part series on the Beyond Influencer Marketing podcast is dedicated to 10 mistakes entrepreneurs make, which keep them overwhelmed and broke.
As a business coach, I’ve met amazingly talented people who, misguided by business advice they find on the Internet, end up making one or more of these mistakes.
They come to me in search of a quick fix, but then they understand that, instead, they need to tackle the root cause of the problem.
Unfortunately, many entrepreneurs never become aware of the root cause of the problem, so they remain stuck, unable to grow their business.
In some cases, they quit their lifelong dream to leave a legacy with their message and expertise.
Don't let that happen to you!
If you can relate to any of these mistakes, I invite you to take immediate action.
Find expert guidance and support, and stay away from those dangerous “shiny objects.”
Let's explore the first 3 mistakes that result in relentless stress, and wasted time and money
Acclaimed TEDx speaker, business coach, and bestselling author Jeffrey Shaw shares the winning mindset and philosophy to build deep connections with influencers, and shares his unique experience becoming a person of influence.
Jeffrey Shaw's Lessons to Connect with influencers During the conversation, Jeffrey revealed:
- How he gained recognition as a coach, speaker, and author
- The mindset shift for creative entrepreneurs to connect with influencers
- His experience promoting his book through podcast guest appearances
- How he has leveraged his podcast, Creative Warriors, to connect with influencers
- The relationship between the abundance mindset and the influencer relationship mindset
- How he successfully manages his large social media platform
- The concentric circle approach to connect with new clients and influencers
More about Jeffrey Shaw Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language.
Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible
Connect with Jeffrey at JeffreyShaw.com or follow him on Twitter
Check out Jeffrey's book, LINGO
Download Jeffrey's Gift: Lingo Media Kit
The "Ask Cloris Anything" show is your opportunity to get answers to your questions about how to connect with influencers and how to apply the influencer marketing strategies in the book Beyond Influencer Marketing. Nothing is off limits. Ask away or share lessons learned, and continue to grow a magnificent business!
Today's entrepreneurs and their questions / insights Techniques learned along the way Copywriter Casey Demchak, calling from Colorado, shares the techniques he has mastered as he applies the principles in Beyond Influencer Marketing, which have resulted in thousands of dollars of new business for him. You'll learn what he calls the "spiderweb effect," the "making friends technique," and the importance of the "influencer radar."
Deliberate efforts Coach Susan Bradley-Boartfield, joining us from Rhode Island, talks about the most important discovery she made when she learned the Beyond Influencer Marketing principles, and how she has built connections with top influencers in the coaching industry.
What's the best way to share a lead magnet? Judy Secor, calling us from California, asked for clarification on how to not be perceived as a spammer when sharing a lead magnet for list growth. Also, she wondered whether her God-centered message would be well received in secular audiences.
About today’s entrepreneurs Casey Demchak
I write Core Message Platforms and other direct response and lead-generation marketing content for coaches and authors who want to get their message out to the world and make an impact. The messaging platforms and marketing materials I create play an essential role in coaches and authors being able to shape their message and sell more online programs and books.
www.caseydemchak.com
Susan Bradley-Boartfield
Susan is a Spiritually guided Transformational Leader, Business Strategist and Healer. Everything Susan does is Spiritually guided. Through her connection, she was given a vision and founded Partners at Play a community for Coaches, Healers and Light Workers to Collaborate, Co-create and Cooperate. Susan assists these heart centered professionals to build a strong foundation and bring their messages to the world. Through teaching, coaching and mentoring, she helps humanity remember the truth of who they are and prepare them as they shift into a new way of being on the planet.
www.partnersatplay.ventures/
Judy Secor
Rev. Judy Secor, RN, BS, M. Div. is an expert spiritual sage, professional public speaker, author, radio host, coach, retreat facilitator, and group trainer. She helps single baby boomer empty -nest women who struggle to find their new purpose or who want to become entrepreneurs but don’t know who to trust, how to start, or how to vet their costly choices for wise decisions. She helps them clarify who they can become and how they can get a rewarding new life.
www.spiritsage.net
www.linkedin.com/in/spiritsage
Intellectual property attorney and online entrepreneur Bobby Klinck shares how influencer connections helped him succeed with the launch of his membership program, and the critical legal considerations you need to keep in mind when interacting with and collaborating with influencers.
Bobby Klinck's Lessons to Connect with influencers During the conversation, Bobby revealed:
- The philosophy that allows you to build long-lasting connections with influencers
- The role that Facebook groups can play in your influencer marketing efforts
- One of the most powerful ways to connect with influencers and expand your network
- Something that might be a bit scary, but that can make a world of difference in the growth of your business
- How to leverage Facebook groups to stay in touch with influencers
Legal Considerations When You Connect with influencers Bobby offered his legal expertise to highlight some of the key legal considerations when you connect with influencers.
- How to prepare before you feature influencers in your podcast or blog
- The legal aspect of affiliate marketing and joint venture partnerships
More about Bobby Klinck Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law.
Connect with Bobby at YouOnlineGenius.com
Download Bobby's Gift: The Online Entrepreneur's Ultimate Legal Checklist
Join Bobby's Facebook Group: https://www.facebook.com/groups/legalsecrets/
The "Ask Cloris Anything" show is your opportunity to get answers to your questions about how to connect with influencers and how to apply the influencer marketing strategies in the book Beyond Influencer Marketing. Nothing is off limits. Ask away or share lessons learned, and continue to grow a magnificent business!
Today's entrepreneurs and their questions / insights Licensing Opportunities Dr. Diane Hayden of Natural Nutmeg Magazine, calling from Connecticut, asks how to find partners interested in the licensing opportunity for her magazine.
Managing Your Time Maryjane Claydon, joining us from France, asks how to manage your time to implement influencer marketing strategies, particularly when it comes to connecting with podcast hosts.
Insights About How to Approach a New Connection Dr. Jackie Black, calling from California, shares an anecdote that clearly shows how to ruin the potential of any business relationship. Such a common mistake entrepreneurs make!
About today’s entrepreneurs Dr. Diane Hayden, PhD, is an entrepreneur, mindset warrior, perspective shifter and unshakable optimist dedicated to helping you reach your wildest dreams in business, fitness, performance, and relationships. She started a health and wellness publishing business (Natural Nutmeg & Essential Living Maine Magazines, ELM Publishing) with nothing more than passion, a laptop and a dream, and has created a socially conscious print and digital platform that has touched over 1 million people in the last 10 years.
www.naturalnutmeg.com or diane @ naturalnutmeg.com
Mayjane Claydon hosts a daily podcast ('Choose Your Grooves'), an antidote to the news, for "the World our Hearts KNOW Is Possible." She helps people who feel burdened by the state of the world today.
www.chooseyourgrooves.com
Dr. Jackie Black guides couples facing life-threatening and chronic illness to reignite their closeness, get off the roller coaster of emotion, learn to comfort themselves and each other, and skillfully relate to each other during difficult and challenging times.
www.DrJackieBlack.com or DrJackie @ DrJackieBlack.com
Kathryn Kemp Guylay, Director of the nonprofit Nurture, leader at Make Everything Fun, and CEO of the Ketchum Innovation Center, shares her best strategies to connect with influencers through paid programs and how to create long-lasting business relationships.
Kathryn Kemp Guylay's Journey When Kathryn was in the corporate world, she sought the help from mentors.
She reveals how those mentors introduced her to people who played a key role in her career growth and her decision to become an entrepreneur.
Connecting with Influencers through Paid Programs and Creating Long-Lasting Business Relationships During the conversation, Kathryn shares:
- One of the most powerful ways to connect with influencers online
- Something most people forget when they join a paid program which can be an amazing source of invaluable connections
- How to create a deeper connection with your business relationships
- Her favorite tool to organize her connections for a special event such as a launch
- How to I avoid costly misunderstandings when partnering with influencers
- Best practices to nurture your business relationships
One Thing You’re Most Excited About Kathryn is excited to offer her book with BIM listeners for free! Download Make Nutrition Fun here: https://makeeverythingfun.com/beyond
More about Kathryn Kemp Guylay Kathryn Kemp Guylay, MBA, CNC is a busy working mom who manages to fit in three jobs: Director of the nonprofit Nurture, leader at Make Everything Fun, and CEO of the Ketchum Innovation Center in Sun Valley, Idaho. She’s authored six books, including her latest, Make Nutrition Fun.
Connect with Kathryn at https://makeeverythingfun.com/
Michael Roderick, founder of Small Pond Enterprises and ConnectorCon conference, and co-host of the podcast Access to Anyone, shares his best strategies to leverage in-person conferences to build long-term business connections.
Michael Roderick's Journey Michael shares:
- How he went from being a high school English teacher to a Broadway producer in less than 2 years.
- The key to his success connecting with key influencers in his new industry.
- How he became inspired to start his company, Small Pond Enterprises, which focuses on helping thought leaders master the social dynamics to leverage their network.
How to Leverage Conferences to Build Long-Term Business Connections During the conversation, Michael reveals:
- How you can make the most out of your free time at a conference
- How to let go of the feeling of overwhelm when you attend large conferences
- An easy way for you to create your own mini-event at a large conference
- What to do if you feel intimidated to approach people already engaged in a group conversation
- The best time to connect with influencers at conferences
- What to do immediately after the conference to follow up with people you've met
One thing you’re most excited about Michael is excited about hosting his ConnectorCon conference once again at the end of 2018! Learn more at ConnectorCon.com.
More about Michael Roderick Michael Roderick is the founder of Small Pond Enterprises, which specializes in relationship design for founders, authors, and speakers interested in playing a bigger game.
He works with thought leaders to curate, extend, and leverage their existing networks.
He developed this methodology from his own journey of high school English teacher to Broadway producer in less than two years.
Michael is also the founder of ConnectorCon, a conference for connectors, as well as the co-host of the podcast Access to Anyone.
- Connect with Michael at http://www.smallpondenterprises.com/ where you can download the free handbook: "Hang with your heroes"
- Listen to Michaels podcast, Access to Anyone
Matt McWilliams, affiliate manager for entrepreneurs such as Shark Tank's Kevin Harrington, Zig Ziglar, Ray Edwards, Brian Tracy, Lewis Howes, Jeff Goins, and Michael Hyatt shares the secrets to grow your business with affiliate partners.
Matt McWilliam's Journey Matt shares the reason he started to learn and adopt affiliate marketing in his business, eventually leading him to specialize in the subject and to serve as the affiliate manager for world-renown leaders and companies.
He also shares the top three benefits of affiliate marketing that allowed him to financially rescue his first company.
How to Build a Long-Lasting Network of Supporters Matt reveals the top three attributes that help you succeed with affiliate marketing, and how you can nurture your affiliate relationships by drawing from principles that work in personal relationships.
He also shares:
- Some of the countless ways he has been able to establish rapport with potential affiliate partners, and how you can do it, too.
- How he converts those affiliate partners into long-term business relationships; people who believe in his message and support him.
One thing you’re most excited about Matt is excited about the special gift he designed for listeners of Beyond Influencer Marketing, which includes:
- PDF guide: How to find affiliate partners
- Swipe files to inspire you as you create email communications with affiliate partners
- Webinar to show you, step-by-step, how he successfully does affiliate marketing
Download the affiliate marketing package here.
More about Matt McWilliams Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Zig Ziglar, Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Jeff Goins, and Michael Hyatt have trusted today’s guest to run their affiliate launches.
He helps online business owners make money as an affiliate and leverage the power of affiliate partners to grow their business. He is Matt McWilliams! Learn more about him at http://www.mattmcwilliams.com/
On this special episode of Beyond Influencer Marketing podcast (second part in the series,) we explore another critical aspect of the mindset to create long-lasting connections with influencers. You'll discover how to succeed by approaching your influencer outreach as a sales process.
Your thoughts and actions will change from a "what's-in-it-for-me" approach to a "how-can-I-serve approach." You will know the overall step-by-step process to build the connections so that they result in long-term business relationships.
Grab a pen and paper, because you'll have to think about the answers to very important questions.
On this special episode of Beyond Influencer Marketing podcast, we explore a critical element that is often overlooked, but without mastering it, it will be very difficult if not impossible for you to create long-lasting connections with influencers.
The two-part series begins with the role that mindset plays in the success of your influencer marketing outreach.
You'll realize that connecting with influencers is well within your reach!
Grab a pen and paper, because you'll have to think about the answers to very important questions.
Eric Van Der Hope, a 3-time international bestselling author and host & creator of The Publishing Success Summit reveals how to build authority, grow your business, and connect with influencers through virtual summits.
Eric Van Der Hope's Journey Eric, with a naturally giving personality, first connected with influencers when he regularly posted comments on the influencers’ blog posts. By delivering value, he was able to start the relationships, which he nurtured until those relationships were strong.
Now, Eric's connections include some of the most successful people in the experts and thought-leaders industry.
Virtual Summits to Grow Your Business and Connect with Influencers During our conversation, Eric shares:
- Different ways he has been able to start a relationship with influencers, which you can apply in your own business, too
- How to leverage a virtual summit to build authority and connect with influencers
- How to invite potential summit speakers to participate
- The mindset that allows you to build and strengthen your relationship with influencers
- The strategy he used when he ran his virtual summit, which allowed him to create good relationships with the speakers from day one
- How he stays in touch with his numerous connections
Resources Shared GIFT: A selected portion of The Publishing Success Summit, essential training if you plan on publishing a book now or in the future http://www.publishingsuccesssummit.com/BIM
TOOL: Thrive Cart (online shopping cart application)
Book: Michael Hyatt's Platform: Get Noticed in a Noisy World
More About Eric Van Der Hope Eric Van Der Hope is a 3-time international bestselling author, and the host & creator of The Publishing Success Summit. The Summit is the largest book industry expert event of its kind online with 86 book industry experts under one "virtual" roof.
He helps authors navigate the often-confusing publishing and book marketing process and shortens the time it takes to become a published author. In short, Eric helps authors build their platform & transform their message into a bestselling book. Connect with Eric at EricVanDerHope.com
Connor Gillivan shares the secrets to grow your business with podcast appearances.
Connor's Journey Connor talks about how his upbringing made it possible for him to become an entrepreneur, and how his business needs prompted him to start his current company, Freeeup.com.
Connecting with Podcasters to Grow Your Business Connor has gained new clients, customers, and freelancers through his interviews on podcasts. During our conversation, he shares:
- The key success factors for a successful podcast pitch
- How to select the right podcasts to be on
- The process to reach out to podcasters
- How to become a "dream guest" and nurture your connections with podcasters
Niche Influencers to Grow Your Business Podcast interviews are not the only way Connor has leveraged connections with influencers to grow his business.
During our conversation, Connor explains how business coaches, who are niche influencers in his industry, have helped him share his message with a targeted audience.
More About Connor Gillivan Connor Gillivan is currently a Founder and Owner of OutsourceSchool.com. He was an Owner of FreeUp.net, which he helped scale and was acquired in 2019 by The HOTH. Connor is an expert in hiring and scaling with virtual assistants and shares his business insights on his own blog, ConnorGillivan.com. He currently lives in Denver, Colorado.
Kate Erickson, creator, engager and implementer over at Entrepreneurs On Fire, host of the podcast Kate's Take and author of The Fire Path talks about how to start creating solid business relationships and how to decide which connections are worth pursuing.
Kate Erickson’s Journey Kate talks about the early stages of her entrepreneurial journey, and the steps she took to make those first business connections.
Building your network * Kate describes her rationale to connect with new people while staying true to her values. * She talks about how she manages her time as she receives an increasing number of requests to connect and invitations to become a guest on other podcasts. * Finally, she reveals the intuitive system that she follows to stay in touch with her close business relationships and make the best use of her time at live events.
One thing you’re most excited about Kate is super excited about the third journal published by Entrepreneurs On Fire: The Podcast Journal.
The Journal is a tool to launch your podcast in 50 days, and it's scheduled to be launched at Podcast Movement in Philadelphia.
She also mentions a new episode on her podcast to reveal that changes taking place at Entrepreneurs On Fire in 2018.
Resources and tools mentioned * Gift: Free Goals Course: Free 8-day course on how to set and accomplish your biggest goals * EOFire * What's next for EOFire * Kate's Take * The Freedom Journal * The Mastery Journal
About Kate Erickson Kate Erickson is a creator, engager and implementer over at Entrepreneurs On Fire, a podcast that interviews today's most inspiring and successful entrepreneurs. She is also the host of the podcast Kate's Take and author of The Fire Path: A Beginner's Guide to Growing Your Online Business. Kate is passionate about helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their business scale and grow.
Dov Baron, one of INC Magazine’s top 100 leadership speakers to hire, master storyteller and bestselling author, talks about the role of leadership in building business connections, and explains how to create a close-knit network of supporters over the long-term.
Dov Baron’s Journey Dov has been speaking around the world for over 30 years, but regardless of his business engagement or venture at a given moment, relationships have always played a defining role. He says the most important moment of his life was meeting and marrying the woman of his dreams.
Building a close-knit network of supporters * Make relationships a priority. Understand that nothing exists without relationships. * Intimacy is a must. You must be willing to fully reveal yourself and be of service. * Take time to really get to know the other person and to let them know what you stand for, Just like it happens in romantic relationships, business relationships go through a courting and nurturing process. * When reaching out to influencers, show them how they're making an impact in your life--down to the small details. "I love your work" or "i'm a big fan" won't do it. * Ask yourself how the other person has changed your life, and be willing to express it. That's value you can contribute no matter the size of your business. * It’s the simple, little things that stick in the other person’s mind. Details create impact.
Leadership to create business relationships Leadership IS relationships.
As a leader, you inspire those around you to pursue a mission. You can only inspire people when you've build a relationship with them based on authenticity and the desire to serve.
Follow the "levels of intimacy" to deepen your relationships Dov shares a method to decide what relationships deserve most of your time and effort. His method is based on intimacy.
One thing you’re most excited about Dov is very excited about many things in his business including:
- His podcast
- His YouTube channel
- An upcoming show, "Pursuing Deep Greatness with Dov Baron," on Roku TV and Amazon Fire
- An upcoming release of his online academy
Resources and tools mentioned * Dov Baron’s Website * GIFT: Free strengths assessment relevant to all business leaders. Authentic Leadership Matrix * Dov Baron’s Leadership and Loyalty Tips for Executives Podcast * Dov Baron’s Full Monty Leadership on YouTube * Book: Fiercely Loyal by Dov Baron
More about Dov Baron Dov Baron has been speaking internationally for over 30 years, he’s the man with a finger on the pulse of the evolving world of NextGen leadership. One of Inc. Magazine’s Top 100 Leadership Speakers to hire, Dov Baron is a master storyteller!Dov is a bestselling author of several books.
Michele Pariza Waceka, best-selling author of the Love-Based Business series of books and owner of a copywriting and marketing company, shares how providing a simple but clear message helped promote her book, become an influencer, and connect with other influencers.
Michele PW’s journey Michele’s love for writing started back when she was a very young girl, and it moved her to start a career as a direct response copywriter. However, writing sales copy was perceived as "slimy," so Michele felt compelled to change that.
Susan Liddy’s book, Love Based Marketing, helped her define her message. She developed a unique philosophy that she now applies in her own company and shares in the Love Based Business book series.
How to connect with influencers * Keep your message simple, and based on what keeps your ideal audience up at night. * Be ready to clearly articulate your message and what you do. * Attend events where influencers will be (not their event) and pay close attention to what they say so you can really get to know them. Always offer to help them and support them without expecting anything in return. * Always add a personal touch when you reach out to influencers. Show them that you truly care about them and their business. * Make it easy for people to promote your event--provide as much help and ready-to-use materials as possible. * Leverage your own platform, such as a podcast, to initiate the connection. Assume all responsibility for the show's promotion, and welcome the additional exposure you might get from your guests as a nice added gift.
Lessons learned To avoid misunderstandings and business partnerships gone wrong, always have clear agreements. Spell everything out in writing from day one.
Be reliable. "As much as you can, always hold up your end of the bargain,” she says.
One thing you’re most excited about Michele is very excited about the latest installment of her Love-Based Business series: Love-Based Goals: Your Guide to Living Your Purpose & Passion (link below).
Her free eBook, How to Start A Business You Love and That Loves You Back, is perfect for those who don't have a business yet, are just starting out, or run a business that they don’t love or loves them back.
Resources and tools mentioned * Michele’s Website * GIFT: How to Start A Business You Love and That Loves You Back * Love-Based Goals: Your Guide to Living Your Purpose and Passion
More about Michele PW Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction. To grab your free book "How to Start a Business You Love AND That Loves You Back," visit LoveBasedBiz.com
Dan LeFave, renowned mentor to spiritual entrepreneurs, Prepare-to-Sucess coach, speaker, and author, talks about how investing in himself and taking bold action allowed him to expand his skills and build a solid network of true advocates.
Dan LeFave’s Journey Dan had been in corporate for years, helping companies generate millions of dollars in revenue. However, he didn't feel satisfied at work. When he was laid off, he was presented with the opportunity to turn around his career.
He invested heavily in books and programs from top mentors in the coaching industry, particularly Bob Proctor. The skills he gained and the connections he made helped him jump-start his coaching business.
Now, Dan's influencer network is made of people who fully support him, and he's been able to make a significant impact in the lives of his business connections, followers and clients.
How to Build a Long-Lasting Network of Supporters * Invest in events and programs. You'll have the opportunity to meet like-minded people and to grow as an entrepreneur. * Always have a clear intention when you attend an event. * Place your focus on others and find ways to be of value. Understand people's motivation and needs. * Seek social interactions online, too. Facebook groups are ideal for that. * Assume the right mindset. Take 100% responsibility for your life and business, including your network.
One thing you’re most excited about Dan is excited to share his free eBook (link below,) a lifestyle plan so you can design the lifestyle you want and deserve. A new book is also in the works!
Resources and tools mentioned * GIFT from Dan: Creating Your Personal Lifestyle Plan eBook * The Go-Giver by Bob Burg * Think and Grow Rich by Napoleon Hill * The Power of Your Subconscious Mind by Joseph Murphy
More about Dan LeFave Dan LeFave is a mentor to spiritual entrepreneurs, the-prepare-for-success coach, speaker and author. His passion is teaching spiritual entrepreneurs how to tap into their own inner wisdom and direct their thoughts so that they get their greatest work into the world and achieve purpose, passion and prosperity.
Bob Ruffolo, Founder and CEO of IMPACT (2017 Hubspot’s Partner Agency of the Year), talks about how to build a thriving community to connect with influencers and clients.
Bob Ruffolo’s Journey Bob started providing marketing services as a freelancer. The growth of his client base inspired him to create IMPACT, his inbound marketing agency. The agency has experienced dramatic growth in the past few years, leading to its designation as Hubspot's Partner Agency in 2017. Now, Bob is growing the company's impact and presence by focusing on the power of community.
Your influencer marketing story During our conversation, Bob reveals:
- How to leverage local networking events and associations to meet influencers and grow your business.
- The important role of mentorship in your personal and professional life.
- The #1 factor to deepen your business connections.
- How to build a community and its role in your ability to connect with new clients and influencers.
One Thing You’re Most Excited About Bob is thrilled about his growing community on Facebook: IMPACT Elite--where the sharpest minds in marketing are hanging out! The community plays an important role in the fulfillment of IMPACT's mission as a resource to support entrepreneurs.
Resources and Tools Mentioned * IMPACT Elite Facebook Group * IMPACT Live, the annual live event in Hartford, Connecticut. * Gino Wickman's Books, such as "Traction: Get a Grip on Your Business." * Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink * Double Double: How to Double Your Revenue and Profit for 3 Years or Less by Cameron Herold * Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker
More About Bob Ruffolo Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year. Join IMPACT Elite: https://www.impactbnd.com/blog/marketing-community-impact-elite
Don Hutcheson, lifelong entrepreneur, inventor, author, coach, and host of "Discover Your Talent Podcast," shares the role that his network and podcast play in the success of his product launches.
Don Hutcheson’s Journey Don’s entrepreneurship story started decades ago when his friend presented him with an idea for a magazine, which is still in circulation. Now, as the host of "Discover Your Talent," he connects with hundreds of influencers, and inspires thousands of people eager to pursue their true passion.
Your influencer marketing story During our conversation, Don reveals:
- How to transition into a new category or industry.
- His criteria to select guests for his show.
- The system he uses to stay in touch with his influencer connections.
- How he leverages his podcast to develop and launch new programs.
- The important role that his podcast guests have played and continue to play during the launch of his programs.
One Thing You’re Most Excited About Don is excited about a new project called the Talent Team, a platform where his audience digs deeper into their inner talents and learns from selected experts.
Resources and Tools Mentioned * Don's Book: Don’t Waste Your Talent: The 8 Critical Steps to Discovering What You Do Best * The Go-Giver by Bob Burg and John Mann * The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle * What Should I Do with My Life?: The True Story of People Who Answered the Ultimate Question by Po Bronson
More About Don Hutcheson Don Hutcheson is a lifelong entrepreneur, inventor, author and coach. He hosts the podcast: “Discover Your Talent—Do What You Love,” three days a week, which he created to help you find your true talents and use them to build a career of success, satisfaction and freedom. He’s never had a “boss” and has created 6 innovative companies in advertising, publishing, coaching and career planning—and now on the Internet—over the last 40 years.
- Discover Your Talent Podcast
- Discover Your Talent Podcast Facebook Page
- Don Hutcheson on Twitter
- Don Hutcheson on LinkedIn
Author Brian Jud, Executive Director of the Association of Publishers for Special Sales and President of Book Marketing Works, shares the role that a solid network of connections plays in the success of your self-published books.
Brian Jud’s Journey After spending 20 years in the corporate world, Brian was laid off. The change inspired him to write a book.
Since then, Brian has authored 17 books, many of them bestsellers. His roles have evolved from being an author, to becoming a consultant, to leading APSS, a national association.
Your influencer marketing story * Find a mentor: Brian received immeasurable advice from a mentor he met playing racquetball. The guidance he received saved him time and tens of thousands of dollars. * Connect with a diverse group of people to gain a different perspective: Brian expanded his network by connecting with people of various backgrounds and industries. * Just get started! As Brian's network expanded, his opportunities multiplied. * Take your relationships offline. There's nothing like face-to-face interaction to build relationships.
One thing you’re most excited about Brian is launching Book Selling University, where aspiring authors will learn everything about book marketing. They’ll be awarded a certification and earn discounts from printers, publishers, designers and more.
Resources and tools mentioned * How to Make Real Money Selling Books: A Complete Guide to the Book Publishers’ World of Special Sales * Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets * Book Marketing Works * The Association of Publishers for Special Sales * IdeaScale * The Compassionate Achiever: How Helping Others Fuel Success
More about Brian Jud Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Book Marketing Works, LLC. He is the Executive Director of The Association of Publishers for Special Sales.
Brian is active in special-sales marketing. He created The Promotional Bookstore, a catalog used by thousands of independent sales reps to sell books on a commission basis to non-bookstore buyers. He is the author of “How to Make Real Money Selling Books,” “Beyond the Bookstore” and five titles on career transition that are distributed internationally. He sold over 1 million of these to non-bookstore buyers.
Brian is the prolific creator of several eBooks on publishing success, and the editor of 3 monthly newsletters on special-sales topics.
Brian was the producer and host of the television series The Book Authority that aired six hundred and fifty shows. In addition, he is the author, narrator and producer of the media-training video program “You're On The Air.”
Sonia Thompson, INC columnist and founder of Try Business School, shares how she built authentic connections with influencers through her podcast and virtual summits.
Sonia Thompson’s Journey Sonia had always dreamed of running her own advertising agency. After eight years in a healthcare company, she finally quit and started her own business.
Now, she teaches the success principles used by large corporations to entrepreneurs at Try Business School.
Your influencer marketing story Although attending conferences and joining masterminds are great ways to build your network, having your own platform is very powerful. Thanks to her podcast and virtual summits, Sonia has met more than 150 influencers.
Her platforms serve as a starting point to build relationships, which she then nurtures.
Lessons to run successful virtual summits * Don't expect the speakers to do all the marketing for you. Some speakers might not promote your summit, and that's okay. Provide the best guest experience they could get. * Know your objectives and prioritize them. * Use your summit to create a new program or curriculum. * Make your summits smaller (quality over quantity.) Add value to your audience instead of overwhelming them.
Worst influencer marketing moment Sonia has had guests who were not interested in building a long-lasting relationship with her. Instead of feeling bad about it, she just let them go and focuses on those who are aligned with her values.
One thing you’re most excited about Sonia's new summit is Website Conversion School, where she interviews experts regarding website design, traffic and conversion.
Resources and tools mentioned * Try Business School * FREE Mini Course: The Blueprint for Building a Thriving Business * I Am The One: Entrepreneur Edition Podcast * Book: Give and Take: Why Helping Others Drives Our Success by Adam Grant
More about Sonia Thompson Sonia Thompson spent nine years as a marketer growing healthcare brands around the world. Now she is a consultant, author and founder of TRY Business School. Sonia is also a columnist at Inc. and writes about how the entrepreneur's mindset, company culture and diversity help businesses win more customers.
Gina Hussar, speaker, intuitive brand strategist and copywriter, shares how she built a solid network of influencer connections and business partners through intuition, fearlessness and authenticity.
Gina Hussar’s Journey Gina has grown a business in marketing and writing, but her first passion was personal development and spirituality.
After becoming a certified healer, she has since been able to blend copywriting / marketing messaging, and spirituality.
Fearlessness to Connect with Influencers Don't let fear get in the way. Gina first started a blog called Front Row, which later became a digital magazine. Her “what-do-I-have-to-lose” attitude got the cast of Dancing with the Stars and The Hills on her magazine cover.
Passion and authenticity help eliminate fear. For Gina, those factors are most important when connecting with influencers. As an influencer herself, she connects with those who share those qualities. She once reached out to Rich German, founder of the to-ranked community to build joint venture relationships, JV Insider Circle. She had just read Rich's book, and was eager to let him know the impact it had on her. The relationship grew, and now Gina is the copywriting expert for JV Insider Circle, a team I was also honored to join as one of their coaches.
Beat fear by detaching from the outcome. Influencer marketing involves rejection. Gina believes in divine timing, so if it doesn’t work out with a connection, she moves on and does not take it personally.
Resources and Tools Mentioned * GIFT: The 5 List Languages * Book: Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead * Book: Awaken Your Genius: A Seven-Step Path to Freeing Your Creativity and Manifesting Your Dreams by Carolyn Elliott
More About Gina Hussar Gina Hussar is a Speaker, Intuitive Brand Strategist and Copy Writer and has built a successful company on the belief that a blend of spirit and strategy is the key to success! Gina helps entrepreneurs build businesses and offerings based on what she calls “In Crowd” values- integration, intuition and INCOME!
Tony D'Urso, an Amazon bestselling author and host of two weekly talk shows with over a million downloads, shares how he overcame the toughest life challenges, turned his life around, and became an influencer.
Tony D’Urso’s Journey Tony used to run a very successful lead generation business. It was so profitable that he found himself supporting several relatives. However, his industry was hit hard when Federal regulations changed 4 times in 7 years.
As his income started dwindling, he had to come up with creative ways to bring in more money. That's how his first podcast, "Revenue Chat," was born. Now, with over a million downloads, Revenue Chat has allowed Tony to pivot into a new way to leverage his talent and to share his message.
Your influencer marketing story Tony needed to build an audience for his new show, so he tapped into his wide network of connections on social media to sign up new guests.
Because he had created solid business relationships, most of the people he contacted agreed to be on his show.
Tony emphasizes that people in his network share his values and style, so the relationships naturally grow, and many of those people become his podcast guests and advocates.
There have been many instances where Tony’s passion for helping others has led him to amazing opportunities. On one occasion, as he volunteered at an event, he was introduced to the CEO of Voice America. Eventually, Revenue Chat became number one on the Voice America Influencers Channel.
Worst influencer marketing moment Because Tony only connects with those who share his values, he hasn't had many bad experiences. Only one of his guests turned out to not have the best intentions, and that interview was never aired.
One thing you’re most excited about Tony is very excited to have recently released his new free eBook,The Vision Map: Beat the Odds for Your Business Succes (link below).
Resources and tools mentioned * Tony D’Urso’s Website * The Vision Map: Beat the Odds for Your Business Success * The Spotlight * Revenue Chat * Beach Money: Creating Your Dream Life Through Network Marketing by Jordan Adler * The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
More about Tony D’Urso Tony D'Urso is an Amazon Bestselling author and hosts two weekly Talk Shows:
- The Spotlight, which broadcasts from the VoiceAmerica Influencers Channel, every Friday and highlights Stars, Greats & Game Changers.
- Revenue Chat, which features an Elite Entrepreneur who achieved success in their field.
Bob Burg, a sought-after speaker at company leadership and sales conferences, and author of numerous bestselling books, including The Go-Giver, which has sold more than half a million copies, talks about his core philosophy to build long-lasting business relationships.
Bob Burg’s Journey Bob started his career as a broadcaster in radio and television, but later made his way into sales.
He had a rough start in the sales arena, especially because the training he was given was “negligible at best.” That's why he decided to become a student of sales, and learned the importance of focusing on the other person first. Money became an echo of value rather than a primary goal.
When Bob began his speaking career, he found support in the National Speakers Association. There, he met people like Brian Tracy, who became a source of support and inspiration.
Bob's Philosophy to Build Long-Lasting Business Connections: * Always give value first. * Great salesmanship or influencing is never about the salesperson or the influencer. It’s about the people you try to serve. * Value is in the eyes of the beholder. The key is not what we think is valuable, or what we think they should think is of value. Understanding the other person is a must. * Money simply is an echo of value. * You will be able to get ahead when you shift from an “I” focus to an “other” focus. * Stay in touch with your business relationships. A handwritten note or a quick check in on social media is all it takes. Do so because you're genuinely interested in them.
Worst influencer marketing moment “In terms of writing, I’ve been very fortunate,” Bob says. However, there have been instances when a business venture turned out to be a bad idea.
To avoid this kind of situation, Bob suggests doing extensive research before committing to any business partnership. Even then, there are no guarantees. You'll up your chances to succeed if there's alignment between your values and those of your partners.
One thing you’re most excited about The 10th anniversary of The Go-Giver. It’s now a series of books, including Go-Givers Sell More and The Go-Giver Leader. The Go-Giver Influencer is the most recent book in the series.
Resources and tools mentioned * The Go-Giver main website * National Speakers Association * The Science of Getting Rich by Wallace Wattles * How to Become a Speaker - Interview with Jane Atkinson * How to Find an Agent - Interview with Margret McBride and Faye Atchison * Kolbe Test * InfusionSoft * How to Win Friends and Influence People by Dale Carnegie
More about Bob Burg Bob Burg is a sought-after speaker at company leadership and sales conferences. He has shared his speaking platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of a number of books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages.
Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic, and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.
Chris Brogan, CEO of Owner Media Group, sought-after public speaker, and New York Times bestselling author of nine (soon-to-be 10) books, shares the essential mindset elements to build relationships in business.
Chris Brogan’s Journey Chris started out as a blogger in 1998, but many years passed until wide audiences started paying attention to his message.
He embarked in collaborative projects with friends until finally, through funding from another company, he started a consulting business to help entrepreneurs figure out digital media and the online space.
Chris's no-nonsense approach to business, hard work, and dedication helped him become a notable influencer. He has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, and many more.
People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you.
Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.
Building authority and creating new connections Grow your audience and connections by leveraging your skills Chris created his own content platform (blog), which allowed him to build authority, but that alone wasn't enough to expand his reach.
He leveraged his writing skills as a guest blogger for prominent sites so he could reach a much wider audience.
The essential mindset to build long-lasting connections In a few words: Be genuine and always be guided by your values.
He doesn't use formal systems when it comes to networking. instead, he tries to directly relate and connect with the person he wants to build a relationship with.
For Chris, a measure of success is “being able to say no to the things I don’t want to do.” When there's a disjoint between a business proposal and what he stands for, he simply moves on.
Clear communication is key. Chris spells out what he will and will not do early in every business relationship, setting the stage for long-lasting connections built on trust.
One thing you’re most excited about Chris is excited about fast-evolving technologies and how they'll affect businesses. Voice technology, artificial intelligence, and chatbots are changing the way businesses interact with their customers. He's dedicated to helping companies find better ways to connect and build trust through all these changes.
Resources and tools mentioned * Chris Brogan’s Website * Chris Brogan’s Newsletter * Book: The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan
More about Chris Brogan Chris Brogan provides strategy and skills for the modern business. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. Ask him about it!
Owner Media Group: http://owner.media
List of Books Authored by Chris on Amazon.com
“One of the best ways to be great is to surround yourself with greatness.” That thought inspired entrepreneur, bestselling author, speaker, and YouTube host Evan Carmichael to create a series of videos about the top lessons learned from titans, billionaires, and leaders who changed the world.
As he continued sharing his own content for entrepreneurial success and more insights from leaders around the world, Evan’s YouTube channel surpassed a million subscribers.
Now, he’s pulled together the most popular 40 people he profiled, compressed their thoughts, and created a book titled “The Top 10 Rules for Success.”
On this bonus episode of Beyond influencer Marketing podcast, Evan talks about the philosophies of all of those titans, billionaires, and leaders to achieve success in life and in business.
We focus on the relationship aspect of becoming a successful entrepreneur.
- What makes a difference when it comes to creating a long-lasting network of influencer connections?
- What can we learn from those who have left a legacy in the world?
More about Evan Carmichael Evan Carmichael #Believe in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a VC helping raise $500k to $15mil. He now run EvanCarmichael.com, a popular website for entrepreneurs. He breathes and bleeds entrepreneurship. He's obsessed. Aiming to help 1 billion entrepreneurs. Change the world. He has set 2 world records, uses a stand-up desk, rides a Vespa, raises funds for Kiva, wears 5-toe shoes and created Entrepreneur trading cards. He speaks globally but Toronto (#EntCity) is home. He loves being married, his son, salsa dancing, DJing, League of Legends, and the Toronto Blue Jays.
WEBSITE: EvanCarmichael.com
BOOK: The Top 10 Rules for Success
Evan Carmichael's YouTube channel
Tim Paige, the "Webinar Superhero" who has hosted over a thousand live webinars grossing nearly $10 million in revenue, and professional voice actor with clients such as NBC, Jimmy Kimmel Live, The Weather Channel, Comcast and more, talks about building long-lasting connections - influencers or not - by giving value and the right resources every single time.
Tim Paige’s Journey Tim was an accidental webinar expert. He started out selling vacuums and cellphones in malls, and while those weren't the best jobs, they allowed him to learn more about the psychology of people and what gets them to take action.
Years later he got hired by LeadPages to start a podcast for them. Clay, CEO of LeadPages, got sick one day and could not do the webinar, so Tim had to take his place.
Surprisingly, he surpassed Clay’s average conversion, and since then he’s hosted over a thousand webinars for LeadPages and several hundred more outside of the company.
Your influencer marketing story Making connections with your audience Tim shares the following key points to connect with his webinar audiences:
- Remember that you’re only just having a conversation with the other person, not with a number.
- When your audience isn't engaging with you, put yourself in their shoes. They probably have their hands full.
- Always make sure your webinars are full of value and that your audience will get something out of it that will profoundly impact their life.
Connections are about delivering value To create connections with influencers, giving value first is also a must.
They may seem like they have everything figured out, but there will always be something you can do for them.
Be confident you have value to offer, and take action to deliver that value.
You could offer your expertise or become a connector to the right person.
When you act as bridge, however, keep common courtesy in mind as Tim does, and always ask for permission before making the introduction.
The most important skill to build relationships Listening is the most important skill when it comes to building relationships, whether as an influencer or a follower of an influencer.
“To be interesting, be interested," Tim quotes. He believes that truly listening and being genuinely interested is all you need to set yourself apart and become someone that matters to the other person.
Worst influencer marketing moment “He just really came off as a totally different person than I thought he was,” says Tim of a particular influencer he met in person.
It happens often - we put a person in a pedestal and expect them to be exactly what their public persona is...and a lot of the times, they’re not.
One thing you’re most excited about Tim is currently developing his flagship offer: an in-depth, intense, and hands-on webinar program. He'll work with his extensive network to spread the word.
Resources and tools mentioned * Free webinar tool: Webinar Creation Checklist * ConversionCast (LeadPages Podcast) * Podcasters’ Paradise * Pat Flynn’s Podcasting Tutorial * Greg Hickman’s Funnels that Scale
More about Tim Paige Tim Paige is what the smartest people in the world refer to as a "Webinar Superhero" (or at least, that's what he'd prefer they'd call him).
Having hosted over a thousand live webinars and grossing nearly $10Million in revenue directly from those webinars, the companies that work with Tim are truly glad they do.
He's also a professional voice actor with clients such as NBC, Jimmy Kimmel Live, The Weather Channel, Comcast, and more.
He's a husband to one, father to two, and beloved by at least 3.
His presentations are often littered with comic book references and he bleeds Syracuse Orange. Learn more about him at http://www.timpaigewebinars.com/
Marnie Swedberg, a trusted mentor to more than 15,000 leaders, author of 13 books, radio show host, and founder of WomenSpeakers.com, shares how to find your uniqueness to grow your network and your business.
Marnie Swedberg’s Journey Marnie's struggles with reading as a child helped her become a resourceful and resilient adult.
Her unique perspective allowed her to find opportunities and “holes” in the market that people would otherwise overlook.
Now, she leads flourishing businesses and one of the largest communities for women speakers.
Your influencer marketing story Finding what makes you stand out Marnie makes a distinction between what makes you stand out and what makes you unique.
Even the pains and challenges that you've faced contribute to your uniqueness.
Marnie says you can’t be everything to everybody so instead, focus on being really good for the people who need you.
Choosing a path you're most comfortable with We are all built differently, so there isn't a wrong or right way to reach out to influencers. Instead, she suggests:
- Pinpointing your values
- Finding out how you function best
- Beginning from your own platform
Marnie started WomenSpeakers.com with one member-- herself!
Other speakers and event planners found the site and joined. Now it has become the largest online directory for Christian women speakers in the world, connecting thousands of speakers and event planners.
Marnie as an influencer Marnie continuously receives requests to review books, write forewords, make a statement for publicity, become a guest on her show, join WomenSpeakers.com directory, or collaborate on joint ventures, webinars and online summits.
How to handle it all?
By staying focused.
Knowing her vision, mission and purpose helps her define which opportunities are for her and for her audience. This means that if you approach her with a proposal that perfectly matches her mission and values, you'll be much more likely to get a yes.
Worst influencer marketing moment “It’s usually about the process,” Marnie says. Take note of what didn't work during the joint project so you don't repeat the mistakes.
Marnie also learned to reframe her challenges as “college credits." Learn and move on!
One thing you’re most excited about Her main focus for 2018 is on expansion, including a new per-minute coaching program. She wants to help you go beyond current limitations and to find your ideal audience.
Resources and tools mentioned * Marnie’s Website * Free resouce: Mission Vision Template * Women Speakers * The Path by Laurie Beth Jones * The 4-Hour Workweek by Timothy Ferriss
Marnie's Message You're unique. There is nobody else on the entire planet that is put together just like you.
Your mission and vision is to accomplish what you're meant to do. Go figure it out and get it done.
More about Marnie Swedberg Marnie Swedberg is a trusted mentor to over 15,000 leaders from 35 countries sharing practical, doable, success principles to maximize your productivity, reduce your stress, and skyrocket your delight in life. She is the author of 13 books, hosts a #1 ranked and featured Blog Talk Radio Show, and is the host of WomenSpeakers.com, the largest online directory of its kind in the world. Learn more about her at Marnie.com
Caitlin Pyle, a passionate entrepreneur who has built a seven-figure business in only 3 years, shares her insights on how blogging and connections with bloggers allowed her to rapidly grow her reach and revenue, and how, as an influencer, she decides who to add to her network.
Caitlin's journey Caitlin had built a successful proofreading business before she created her blog. She attributes her success, among other factors, to the way she was able to niche down to a small target audience of people who were interested in a proofreading business working at home.
Her proofreading course became a huge success, bringing in six figures within 90 days, and skyrocketing her business to eventually reach seven figures. Because she was able to build a seven-figure funnel, she’s now a proud member of the "Two-Comma-Club," created by Russell Brunson from Clickfunnels.
Your influencer marketing story Focusing on what you're gifted at Caitlin's influencer marketing journey started when she applied to be interviewed at a targeted blog for those who were interested in building a work-at-home business.
Her intent at the time, was to gain exposure by delivering valuable content to the owner of the blog.
She chose collaborating with a blogger because writing is her gift; what she enjoys doing.
Finding new sources of blogger connections Having experienced the positive results from her blog interview, she started to use HARO.com, a PR website that that helped her land new interviews and guest-posting opportunities on other relevant blogs.
Expanding through affiliates Caitlin found her first affiliate partner by simply Googling "proofreading" and then reaching out to blog owners and other influencers who had the highest rankings.
At the time, she saw the potential of collaborating with others who had a larger audience than hers grow her own business.
It's important to note that when Caitlin started to build her network, she had a proven product, a clear proposal that made it easy for potential partners to say yes.
A change in mindset Caitlin said that, to create those affiliate connections, she had to dramatically change her mindset. Who she used to think of as a competitor, became an ally.
She proposed the idea of promoting her course to hew new connection, and because it was a perfect fit for that blogger's audience, she got a yes.
That first affiliate led to the next, and the next...The rest is history!
Worst influencer marketing moment Caitlin once supported an entrepreneur with her launch, and did everything it took to maximize sales. As a result, she became one of the top launch partners.
However, after the launch was over, the entrepreneur in person would ignore her every time Caitlin tried to ask her for support. It became clear that the person wasn't interested in delivering value to Caitlin and creating a long-lasting connection.
Lesson learned: Always put people first in your business or you'll jeopardize the relationship. "The more you give, the more you get," Caitlin says.
How to Stand Out As an influencer, Cailin receives pitches for guest-posting, JV and affiliate partnerships, and interviews. She mentioned the following to stand out when you submit a pitch and start the relationship in the best possible way.
- Position your pitch based on the value you have to offer to the influencer
- Leverage a common connection whenever possible
- Include information that supports your expertise
- Show that you're really interested in the influencer
- Take time to build the relationshiip
- Cut yourself out of the equation, and just focus on serving other people
- Only reach out to people who share your values
- Don't be a cookie cutter marketer who sends out mass emails to influencers
- Don't try to reach out to too many people at the same time. Otherwise, the quality of your pitch will decrease
- Don't take yourself too seriously. As Caitlin says, "Nobody gets out of this alive."
One thing you're most excited about Caitlin is excited about the launch of her new Work-At-Home program early in 2018. She's launching it with a virtual Summit.
I have the honor to be part of the Summit, and I can tell you that this event is revolutionary in the way it's laid out and also in the way that it leverages product bundles to increase sales!
Resources mentioned Google Calendar for organization
Software tool: Zoom for interviews and networking
Book: Lucky Bitch: A Guide for Exceptional Women to Create Outrageous Success
by Denise Duffield-Thomas.
More About Caitlin Pyle Caitlin Pyle is a former freelance proofreader turned multimillion-dollar business owner. Together with her husband, Ben, they've created an online media empire that has helped thousands of people learn the skills they need to become successful entrepreneurs. Caitlin firmly believes that living the life you want is possible -- if you're willing to work for it. Get her inspiring, fun, and valuable newsletters at http://www.CaitlinPyle.co
Networking expert Robbie Samuels shares how face-to-face interactions can help you create a solid network of influencer connections, and what your networking efforts can do for your personal development and the growth of your business.
Robbie's Journey Robbie has been speaking on inclusive networking for nearly a decade. His journey started in 2006 with a social justice Meetup group, where he coached participants on best practices to network effectively.
His teachings led him to create a system called "Art of the Schmooze," which then led to the birth of his podcast, "On the Schmooze," his book, "Croissants vs. Bagels," and his coaching program.
Robbie eventually left his job organizing fundraising events, and now he's thrilled to help entrepreneurs master the art of building business relationships.
Your influencer marketing story A Mentor Who Changed Everything At a Senior Executive Leadership Program, Robbie met Dorie Clark, a renowned international bestselling author and speaker. After the program, Robbie invited Dorie to participate in his Meetup group and networking dinners, where their relationship grew.
Dorie became what Robbie calls a "friendtor," a friend and a mentor, who's been instrumental in his journey as an entrepreneur.
Dorie believes so much in Robbie's talent that she inspired him to leave them comfort of his day job, encouraged him to write his book "Croissants Vs. Bagels," endorsed that book, and featured him in her own bestselling book, "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It."
What works to connect with influencers at networking meetings * Know why you're attending events * Be clear on the value you have to offer * Track all new connections * Follow up (influencers are good at saying no because they have to.) As Robbie says, you must be "politely persistent" and know the right way to follow up * Become a true supporter: comment on their content / social media posts, tell others about their work * Focus on the relationship, not the transaction * Do the work. Creating relationships takes time
Your own platform to connect with influencers Robbie's podcast, "On the Schmooze," has allowed him to expand and elevate his network. He's created new connections who have become supporters of his work, even endorsing his book.
His first guests were alumni from his Leadership Network. Then, he invited top speakers from the National Speakers Association Conference.
Those first guests helped him expand his reach, and raise the caliber of his podcast. Now, he's routinely pitched by PR companies to feature potential guests on his show.
The show was invited to be part of the C-Suite radio, which has helped Robbie get in front of his ideal audience. Thanks to his podcast, Robbie has become an influencer himself.
Worst influencer marketing moment There was a stage Robbie wanted to get on. He identify the gatekeeper, so he worked hard to create a connection: volunteered for the person's event, was present in the green room, attended meet-and-greet events. etc.
The gatekeeper eventually agreed to be on Robbie's podcast, but when the day of recording arrived, he was reluctant to answer the questions, and abruptly ended the interview.
Lesson learned: To vet people not only because they sound great on paper, but because they match your values.
Robbie hasn't given up on the opportunity to be on that stage, but he's accepted that there will have to be a different way to get there.
How to Stand Out "Tell people how they've made an impact in your life"
One thing you're most excited about Robbie is getting ready to launch a second podcast. On the new show, he'll interview entrepreneurs who started a business because of the fact they are parents. He's excited about this project because he's the father on a toddler and expecting a new child.
A new book is also in the works!
Resources mentioned GIFT: "Ten Tips for Conference Connections" www.robbiesamuels.com/BIM
Book: “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels. www.croissantsvsbagels.com
Book: "Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It" by Dorie Clark
Podcast: "On the Schmooze" www.ontheschmooze.com
Networking Resource: ScheduleOnce scheduling tool
More About Robbie Samuels Robbie Samuels has been recognized as a “networking expert” by “Inc.” and “Lifehacker,” and profiled in “Stand Out” by Dorie Clark.
He is the author of the best-selling business book “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences.”
As a consultant, coach, author, and speaker he shares how to create more inclusive and engaging connections. Tune into On the Schmooze, his weekly podcast on leadership and networking, to be inspired by the talented professionals he interviews. www.OnTheSchmooze.com.
CEO of Lifter LMS, Chris Badgett, shares a journey that has taken him from remote regions in Alaska to connecting with influencers to grow his course-building software business.
Chris's Journey Chris spent years in remote areas of Alaska where he ran sled dogs. In those remote areas, he became conscious of the amazing power of the Internet to bring people together.
He built a web design company and made it his mission to build digital courses centered on sustainable agriculture, one of his passions.
Now, he provides software solutions for digital course creators and is known as the "online course guy."
Your influencer marketing story Mentorship and research Chris's first connections were made from a place only accessible by helicopter: a glacier in Alaska. His first mentors where members of the Iditarod community, where he learned about leading teams and communicating effectively.
As Chris immersed himself in the online business world, he researched and studied what influencers had done to grow their business. Then, he connected in person and online with other software company owners and digital marketing professionals who have helped him expand his business.
Meeting the first influencer connections Chris met his first group of influencer connections when he attended a 30-person mastermind event in Mexico. The attendees and hosts have become long-term connections.
The mastermind was Chris's opportunity to get out of his comfort zone and meet new people. At the same time, the event was a good match for his personality. It was a group small enough that he had the opportunity to create deep connections with his fellow participants.
Chris's position as an influencer Chris values true mentoring relationships, so whoever approaches him with mentoring in mind stands out in Chris's mind.
When he's pitched with a business idea, he's most compelled to connect with those who send a personal, customized email rather than a genetic message.
Ways to collaborate with influencer connections * Virtual summits * Exchanging ideas and feedback * Building complementary products * Including other people's products as bonuses * Inviting connections to appear on your own podcast * Appearing on other people's podcasts
What matters most, according to Chris, is to approach each relationship with an open mind.
Worst influencer marketing moment According to Chris, it's important to not feel chased and to not chase somebody online. For him, it's natural to follow up but not excessively.
Some of his relationships have faded away even after following up. But if that relationship isn't working, he quickly moves on.
Chris's Motto "It's about win-win"
One thing you're most excited about Chris is focusing on leveraging his software platform to create results at all price levels--not only at premium prices.
Resources mentioned Gift: The 3 Course Blueprints https://lifterlms.com/free-lifterlms-course
Hack: Go for a morning walk and listen to podcasts or audio books during that time.
Resource: Podcast websites, your all-in-one solution to host your own podcast https://www.cloriskylie.com/podcastwebsites Use promo code HOSTME to get $10 discount per month for life or free Podcast Media Hosting & Download Stats for life.
More About Chris Badgett Chris Badgett is known as “the online course guy.” He created successful online courses, created a gardening course publishing business with experts around the world, and is the CEO of the popular fast growing course building tool for WordPress powered websites called LifterLMS. https://lifterlms.com/
Founder of the Kolada Group, Jordan Gill, shares the myriad ways she's been able to tap into her connections with influencers to rapidly grow her consulting business online, and how you can do that, too
Jordan's Journey
Jordan started in online marketing working alongside the owner of a 7-figure business. That business owner helped her see that one of her strongest skill was process and systems optimization.
Jordan connected with that first client / manager by applying clever influencer marketing strategies. "I was on her email list, and she posted the position," Jordan relates.
After doing her research and knowing that the person in question loved sweets, Jordan sent a set of delicious cupcakes to her manager/client-to-be and her husband, along with a note wishing her luck on her upcoming presentation and highlighting how excited Jordan was about applying for the open position.
Shortly after, she was selected for the position, catapulting a successful career in digital marketing.
In 2016, Jordan launched her own business as a consultant helping business owners stay in their zone of genius by mastering their processes and systems.
Your influencer marketing story Collaborating with influencer connections Jordan shares some of the many different ways she has been able to collaborate with her influencer connections to build authority, rapidly build her list, and grow her business:
- Joint webinars with a single offer
- Joint webinar with a combined offer
- Guest appearances on virtual summits
- Hosting her own summits
Through these forms of collaboration, Jordan builds rapport with her community and delivers value on many different areas. In contrast, with Facebook ads "it takes forever to build trust," she asserts
Connecting with the first few influencers Jordan connected with her first group of influencers by hosting her own virtual summit. She started by reaching out to her own connections, and asked them for introduction to people in their network.
Thinking out of the box to approach influencers To invite an influencer she didn't know to her summit, Jordan created a customized video expressing why she admired the influencer and why that person would be a perfect speaker for her summit. The result? Success!
Jordan stood out by going above and beyond, and by demonstrating she truly cared about the influencers she intended to connect with.
Jordan's quick tips to succeed with virtual summits * Anticipate people's needs * Make it easy for people to work with you * Be transparent through the process * Promote your guests so that they get maximum exposure * Make your speakers feel that they're being well taken care of
Worst influencer marketing moment "I've been very lucky so far," Jordan says, but she prevents problems by always creating contracts when collaborating with other entrepreneurs, and by putting all agreements down in writing.
Also, Jordan only works with people who are interested in long-term collaboration, and those who share her values. She follows her gut feeling and, as a result, she hasn't had negative experiences with her business connections.
One thing you're most excited about Jordan is excited about launching "The Triple Threat," her new signature training to automate your calendar, inbox, and social media to free up your time. Coming up in 2018!
Resources mentioned Jordan's gift: Save an hour a week by taking control of your inbox. https://www.systemssavedme.com/bimpodcast
Book: "Never Eat Alone: And Other Secrets to Success, One Relationship at a Time" by Keith Ferrazzi
More About Jordan Gill With millions of dollars made and thousands of hours saved, Jordan Gill, founder of The Kolada Group, knows that if you want to make incredible impact in your business, you must have massive support. Her mission is to partner with business owners like YOU in making your company indestructible to losing team members and money-sucking software decisions.
Learn more about Jordan at https://www.systemssavedme.com
Jodi Flynn, Women's Leadership Coach and founder of “Women Taking the Lead," talks about the important role that local connections play in the growth of your business and the expansion of your influencer network.
Jodi's Journey Jodi had a successful career in mutual fund operations, becoming the Assistant VP of Corporate Quality. However, as time went by, she started to ask herself, "Is this it?" She then became fascinated by coaching, and decided to take the leap into entrepreneurship.
Gradually, she found her niche: Type A women, and hasn't looked back since. Now, she leads a thriving community of women leaders, and hosts her popular podcast, "Women Taking the Lead."
Your influencer marketing story From your own backyard to the rest of the world Jodi has built a solid network of connections in four main ways:
- Joining her local BNI chapter. BNI helped her hone her speaking skills and better articulate what she does in her business. Thanks to that first group of supportive connections, she met many more people in the local area.
- Attending business-after-hours meetings and other local networking events where she knew ideal clients might be.
- Signing up for targeted conferences in the local area and other locations across the country, too.
- Hosting her podcast, with listeners from all over the world. I personally met Jodi through her podcast, which has allowed her to become an influencer herself.
The best way to get started Jodi says that local networking is the most powerful way to get started. "Nothing trumps a face-to-face meeting," she says. "That's how we get to know each other (...) It's about the energy exchange."
The best way to expand To connect with influencers outside her local area, Jodi has leveraged her own platform (podcast). Influencers want to spread their message, and if you have a podcast, you can deliver value to them through the added exposure on your own platform.
A "Spartan" connection Jodi wanted to connect with Joe De Sena, author of "Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life." She saw him during a Spartan race, and immediately approached him with a proposal to be on her show.
Joe said, "I'd love to!" And a new influencer connection was made. "If I didn't have a podcast, that wouldn't have happened," Jodi relates.
How to approach podcasters To successfully connect with Jodi as an influencer, writing a podcast pitch that she can relate to is a must. "If someone has a powerful story that resonates with my audience, I'll want to interview them," she says.
Also, potential guests must show that they clearly understand Jodi's audience's struggles. It's about clearly conveying that you have value to offer.
Authenticity as the foundation for long-lasting connections Authenticity is a must to connect with any influencer.
Shelli Warren, one of Jodi's listeners, would share every episode of Jodi's podcast on social media. She would add an insightful comment and tag Jodi.
Shelli even emailed Jodi regularly to tell her about the impact that Jodi's podcast was having in her business. Eventually, Jodi felt compelled to reach out to Shelli to learn more about her. Shelli eventually ended up as a guest on Jodi's podcast and became one of Jodi's closest connections.
As Jodi says, you have to genuinely admire and respect somebody to be able to connect with them. Always give first: The equation is "give, give, give, and then ask."
Worst influencer marketing moment "Not all influencers are the right people for you," Jodi says.
She once connected with a top influencer in leadership, who didn't share her values and style.
Jodi sensed it wasn't the right fit from the start, but because that influencer had a very large audience, decided to continue nurturing the relationship.
However, the disconnect between their values continued to surface, and the relationship eventually fizzled.
One thing you're most excited about Jodi is launching her new website, with a wide variety of resources for women in leadership. "It's a new evolution of my business," she says.
Resources mentioned Podcast: Women Taking the Lead
Book: "Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life."
Jodi’s motto “Give, give, give, and then ask.”
More About Jodi Flynn Jodi Flynn is the Founder of Women Taking the Lead, a podcast and community of ambitious entrepreneurial women who want to go BIG. She works with Type-A women who are already successful but have not yet achieved the level of success they want to achieve. Jodi helps her clients to see how extraordinary they are and then set priorities, get organized, in action so they can achieve their biggest goals with ease. She became an Amazon bestselling author with the release of her book, Accomplished: How to Go from Dreaming to doing.
Connect with Jodi at https://womentakingthelead.com
Entrepreneur, author, speaker, and YouTube influencer Evan Carmichael, shares how he built a network of connections to grow his blog readership and YouTube channel, which is nearing a million subscribers.
Evan's Journey Evan publishes daily content YouTube to help entrepreneurs achieve their full potential. He was passionate about entrepreneurship from a very young age, but because being an entrepreneur wasn't the path most people followed, he thought he would become a banker.
It was only when he went to college that he partnered with friends and started his first business. After selling his business a few years later, he dedicated himself to empower entrepreneurs to succeed.
Your influencer marketing story: Evan Carmichael's position as an influencer Partnering to win When he first started his YouTube channel, he didn't have "an agenda." But then, inspired by Bill Gates, who recommended partnering with others who have the same audience, he was moved to seek influencers.
Starting to connect with influencers He was successful connecting with his first 2 YouTube influencers because he was a true fan of their channels. He also found an angle that would appeal to their audience, so he suggested 3 ideas that would be helpful and relevant.
Evan didn't get a "yes" immediately. He followed up as many times as needed. "It just seemed natural," he says.
Building momentum To build his network, he reached out to people who he already knew in search for relevant connections to contribute content for his blog. He was introduced to Guy Kawasaki and Seth Godin, who agreed to contribute to his blog.
Evan's first connections led to new contributors for his blog. Same approach worked for his YouTube channel. "You keep pulling sweaters to get to the front of the line."
What works and doesn't when pitching to an influencer Generic doesn't work; authenticity does When Evan receives generic pitches, he rejects them. On the contrary, when he's approached by people who're active on his channel, he takes notice and wants to learn more. "If someone leaves a comment 5 or 6 times, (...) you click on his profile (...) Maybe I end up reaching out to him because it's a potential fit."
Value comes first Even when you share influencers' content on social media, always add a comment that brings value.
Building a name (your own platform) is a way to attract influencers. Choose a platform that matches what you're great at. Do what comes naturally to you.
Pick a path and be consistent--otherwise you'll give up!
Keep on looking until you find a way When Evan was writing his book, Your ONE Word, he wanted to interview the CEO of Starbucks. He asked everyone in his network, trying to find his way through. Eventually, he connected with the CEO's book's ghost writer on Twitter.
He sent her a video to tell her what he found most impactful about the book, and then asked for an introduction.
The ghost writer introduced him to corporate PR, and even though the timing didn't work, he was able to reach people in the highest ranks at Starbucks because of his reaching out to the ghostwriter.
"You have a goal, and you just attack it from every possible angle without giving up!" Evan says.
One thing you're most excited about Evan is excited about his new book, The Top 10 Rules for Success.
The book is meant to be read one page at a time. Each page will give you 2 fantastic ideas from legends in business that you can then apply into your own life.
Resources and tools mentioned Evan says he has a "massive disrespect for tools," because tools will not save you when things go wrong. Start with you. With zero tools you can still dominate. Don't let the tools become an excuse.
Evan's best tool is his own YouTube channel--all about mindset adjustment and becoming inspired to achieving your highest potential.
Book: Your ONE word, about finding your core value to grow your business.
Evan’s motto #BELIEVE
More About Evan Carmichael Evan Carmichael #Believe in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a VC helping raise $500k to $15mil. He now run EvanCarmichael.com, a popular website for entrepreneurs. He breathes and bleeds entrepreneurship. He's obsessed. Aiming to help 1 billion entrepreneurs. Change the world. He has set 2 world records, uses a stand-up desk, rides a Vespa, raises funds for Kiva, wears 5-toe shoes and created Entrepreneur trading cards. He speaks globally but Toronto (#EntCity) is home. He loves being married, his son, salsa dancing, DJing, League of Legends, and the Toronto Blue Jays.
Connect with Evan at EvanCarmichael.com
Marc Mawhinney, host of Natural Born Coaches podcast and founder of "The Coaching Jungle" on Facebook, shares his insights on what it takes to succeed when you want to connect with an influencer.
Marc's Journey Marc went through 2 business closures in less than 4 years. Out of that challenge, came the opportunity to become a coach. Through his podcast and thriving Facebook group, Marc has become an influencer.
Your influencer marketing story Marc's primary way to connect with influencers is his podcast, Natural Born Coaches.
As an influencer, Marc decides who to connect with based on:
- How much he trusts the person and how authentic he or she seems to be
- How much the other person supports his business
- How customized their first attempt to connect is
- Whether their request has a specific objective (rather than a broad "get-to-know-you" interaction)
Marc also feels compelled to support those who join his products and programs, and those who show commitment to applying what he teaches.
What has worked best to build and nurture your network? Marc's podcast allows him to initiate the connections, and he continues to promote their appearances in the long term.
He clearly communicates what he can and cannot do to support a connection.
He enters all relationships with a long-term approach in mind.
Worst influencer marketing moment Marc assumed that one of his contacts had created a high-quality product, so he didn't check it out before putting it out to his community. The product ended up not meeting the expectations of Marc's audience, so now Marc carefully screens products/offers before agreeing to promote them.
Also, Marc recommends to never make a decision under pressure to collaborate with a connection.
One thing you're most excited about Marc's new speaking engagements, such as his recent presentation at Social Media Marketing World.
Resources mentioned The Real ABC's of a Successful Coaching Business
More About Marc Marc Mawhinneyis a lifelong entrepreneur who’s on a mission to help coaches build successful businesses! He achieves this with his coaching programs; his podcast, Natural Born Coaches;his Facebook group The Coaching Jungle, and his exclusive print newsletter Secret Coach Club www.SecretCoachClub.com He frequently makes media appearances and is a contributor for Entrepreneur.com. You can learn more about Marc at: www.NaturalBornCoaches.com
JV Crum III, founder of “Conscious Millionaire” for coaches and consultants, shares his insights on what it takes to succeed with influencer marketing while running a conscious business that creates a legacy and long-lasting impact.
JV's Journey JV started his first business at age 4! He was tired of being told “we don’t have that much money,” so he decided he would become a millionaire. He achieved his goal at age 25.
He “had it all,” but in only 3 months he realized there was something wrong with the story. He didn’t really “have it all.” “If you have money, all you have are things you can buy with money, but that’s all,” he says. That’s what started his search for purpose and meaning.
As he tried to find meaning, and use what he found in a way that benefited the world, he became an influencer. Now, his Conscious Millionaire podcasts have attracted over 12 million listeners.
Your influencer marketing story: JV Crum’s position as an influencer JV says he became an influencer because he intended to make a difference and found a way to do that. His goal wasn’t to become an influencer, but to find meaning by helping others.
His number one goal: To see everyone win.
As an influencer who receives hundreds of pitches to appear on his show, JV selects who he will accept based on the alignment between the proposals and his mission. “You can see it through the energy of the words and the way the sentences are constructed,” he says.
Cookie-cutter pitches won’t grant anyone an appearance on his show.
What works: a great message that will bring value to the listeners.
Business has evolved in a way that the authentic desire to deliver value first is a must.
Worst influencer marketing moment JV joined a high-priced mastermind for people creating info products, but soon he realized the leader of the group’s values were not a match to his. That experience made him wonder whether he wanted to create a connection with the other members in the group, who were likely to share the same values of the leader.
At the time, he was trying to break in. Strategically, joining the mastermind was a good idea, but because there was a value mismatch, it ended up not working out.
“The profit comes from making an impact, but the focus is on making that impact,” JV says as he talks about his values.
His lesson learned: Always look for a commonality of values when you intend to connect with an influencer.
One thing you're most excited about JV is excited about his upcoming University specifically designed for coaches and consultants. He wants to give them exactly what they need so that they get wealthier by doing that feels meaningful for them. In the University, he will walk his clients through the different milestones to reach 6 figures and 7 figures in their business, and he will help them become conscious influencers.
Resources mentioned Gift: 3-Day Challenge for Coaching and Consultants and 6-Step Rapid Growth for Coaches and Consultants. http://www.consciousmillionaire.com/rapidgrowth
Social Grow for Instagram: https://socialgrow.io/
Book: Expert Secrets by Russell Brunson
JV’s motto “Trust perfect timing.”
More About JV Crum III J V Crum III is known for his LIVE On-Camera Trainings where he creates a Breakthrough for coaches and consultants by helping them find $50,000 or more in hidden revenues and develop steps to put it in their bank account. His podcast, Conscious Millionaire, was named by Inc. Magazine as one of the Top 13 Business Shows to listen to in 2017. JV is the author of the #1 best-seller, “Conscious Millionaire: Grow Your Business by Making a Difference.” JV holds graduate degrees in three areas: law, business and psychology and has multiple certifications in NLP and coaching.
Conscious Millionaire Show and Podcast:
http://ConsciousMillionaireShow.com
Conscious Millionaire Website:
http://ConsciousMillionaire.com
Host of the Nice Guys Podcast, entrepreneur, and industry leader Doug Sandler shares how he first connected with mentors who showed him a clear path to reinvent his career. As an influencer himself, he also shares the #1 factor to succeed when someone wants to initiate a business relationship with him.
Doug's Journey Doug learned that having the right connections is the best way to grow as an entrepreneur, and that’s why he wrote “Nice Guys Finish First,” a book that explores how to build such a strong network of connections.
“The more people you help, the more people who help you,” he says.
Your influencer marketing story When Doug went through a career reinvention, connecting with a mentor helped him find his path. Jeffrey Heizlett, a prime-time television and radio host at C-Suite was that mentor.
Doug started by posting a review of Jeffrey’s book and podcast. His goal was to deliver as much value as possible. When Jeffrey was traveling in the same area, Doug reached out and asked to meet him in person. Jeffrey agreed, and a powerful mentorship relationship started.
To approach influencers, Doug suggests to always start by delivering value, and to be very specific about what you want to achieve. Get to know the influencer to ensure you share the same values, too.
What has worked best to build your platform? Doug’s book allowed him to grow a large following on Twitter. Once he launched his podcast “The Nice Guys on Business” to promote his book, his audience skyrocketed. Now, the podcast has reached a million downloads.
Doug stresses that the growth of his audience happened after 16 months hosting his show. If he had given up too soon, he would have never experienced the success he’s achieved.
Worst influencer marketing moment Doug’s network of connections has changed as his goals change. Some relationships have fallen flat, but the only way to know whether a relationship is going to work out or not is by getting to know people. Taking that first step is essential.
“Don’t be afraid to build new relationships,” Doug says. “I’ve learned more from the failures in my life than from the successes.”
One thing you're most excited about Doug founded a company called Turn Key Podcasting, in which he helps podcasters launch, produce, and promote their podcast. He applies the system he’s created which allowed his podcast to reach a million downloads. He customizes his services based on the podcasters’ primary goals.
Resources mentioned * Tool: Acuity Scheduling: https://acuityscheduling.com * CRM Management Tool: Cloze * Social Media Automation Tool: Social Juke Box https://www.socialjukebox.com/ * Book: Who Moved My Cheese?
Doug’s message “Approach the influencer with a giving hand.”
More About Doug Sandler Doug Sandler is an entrepreneur and industry leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcast host of The Nice Guys, Doug has interviewed Gary Vaynerchuk, Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff and dozens of celebs. Doug is a nationally recognized speaker, writer, and founder of TurnKey Podcast Company, providing podcast production, editing and launch services.
Connect with Doug at http://www.dougsandler.com/ or doug (at) dougsandler.com
Tune in to The Nice Guys on Business Podcast: http://www.dougsandler.com/podcast-by-the-nice-guys/
This is your host Cloris Kylie and welcome to Beyond influencer Marketing podcast, where you’ll learn the latest tactics to build authority, grow your list, and attract the right clients with influencer marketing so you can build a magnificent business.
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