Campaign Chemistry: Recent Episodes
Campaign US
On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
In this episode of Campaign Chemistry, Emmy Liederman and Cecilia Garzella discuss recent marketing campaigns, brand controversies and industry news. They play a game centered around marketing statistics, highlight notable campaigns from brands like Gap and Reese's and analyze the impact of the World Cup on brand performance. The conversation also touches on YouTube's earnings, the trend of brands positioning themselves as entertainment companies and Campaign US’ CMO 50 selection process.
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What does it take to build work that doesn't just ride culture, but actively shapes it? For Jonathan Johnsongriffin, VP of Google Brand Studio, the answer lies in an absolute, almost reckless obsession with the craft. Before defining how one of the world’s biggest tech giants tells its story, Johnsongriffin spent years at Nike, learning the art of consumer devotion and witnessing firsthand how cultural titans like Serena Williams and Kobe Bryant pushed creative boundaries past their absolute limits.
In this episode, Johnsongriffin sits down with us to reflect on his journey across two legendary brands. He pulls back the curtain on Google’s World Cup campaigns, explores how physical experiences build real human connections in a digital world and shares how Nike navigated the creative chaos of COVID-19. We also talk about the changing landscape of talent discovery, why awards still matter to emerging creatives and how true brand storytelling requires the courage to chase the radical.
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When independent agency Joan Creative first burst onto the scene, it set out to do things differently. Armed with a spirit of "joyful rebellion," the agency has spent years proving that culture and world-class creativity go hand-in-hand.
In this episode, host Jameson Fleming sits down with Joan Creative leaders Gerry Graf and Lisa Clunie to explore the agency's ongoing evolution and its vision for the future. They dive deep into the changing landscape of humor in advertising, the vital role independent agencies play for clients seeking true originality, and why leadership is as much about learning from junior talent as it is about setting the vision. From nurturing the next generation of creatives to staying grounded in what your brand stands for, Lisa and Gerry share an inside look at the chemistry driving one of the industry's most dynamic shops.
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What does it take to make a brand truly iconic? For Sunni Hickman, vice president of brand and demand marketing at Sky Zone, the secret lies in the art of the moment.
From modernizing the legendary Harlem Globetrotters to her current mission of elevating Sky Zone into the ultimate active play social network, Hickman has spent her career connecting family entertainment and cultural relevance.
In this episode, Sunni sits down to discuss the shift toward "valuetainment"—where budget-conscious parents seek high-value, memorable experiences that get kids off their screens and into the air. We dive into her strategies for driving demand, how influencer marketing bridges the generational gap and why creating shareable moments is the ultimate marketing cheat code.
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What happens when a journalist steps into the world of influencer marketing and financial insights, only to return to the reporter’s beat? In this week's episode of Campaign Chemistry, newly minted managing editor Emmy Liederman sits down with Jameson Fleming to chart her career path and lay out her vision for the future of Campaign US.
From her early days in journalism to her time navigating the evolving influencer landscape, Liederman explains how a deep understanding of both human interest stories and hard financial data shapes modern B2B marketing. She breaks down the real-world challenges facing today's CMOs, the need for accountability in trade journalism and how Campaign aims to be an indispensable resource for an industry in constant flux. Plus, she shares her unfiltered takes on industry buzzwords in a fast-paced game of "Love, Like and Loathe."
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The industry’s brightest minds descend on Cannes every year to celebrate creativity, but what does it take for a campaign to actually cut through the festival noise and stick with audiences long after the awards are handed out?
In this special "Walk the Work" episode of Campaign Chemistry recorded live from the basement of the Cannes Lions Palais, Jameson Fleming is joined by 4A's CEO Justin Thomas Copeland. Together, they unpack the creative machinery behind three standout marketing initiatives making waves at the festival: the poignant emotional resonance of 'A Mother's Commentary' in live sports, a community-driven experiment in 'AI for a Day,' and IKEA’s genuine stride toward sustainability with its pre-owned marketplace. Tune in to find out how these top-tier campaigns are redefining social impact and what they signal for the future of creative strategy.
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The glitz of Cannes Lions often shines brightest on high-tech case study videos, but the real magic is happening out in the open air. In this special episode of Campaign Chemistry recorded live at the festival, Jameson Fleming sits down with Aaron Starkman, global CCO of Rethink and this year’s Cannes Lions Outdoor Jury Chair. Starkman joined Campaign on Thursday, the day before the agency won Independent Network and Independent Agency of the Year at Cannes Lions. Starkman breaks down what makes the physical medium of outdoor so special.
Starkman pulls back the curtain on the ethical tightropes and intense debates inside the jury room, explaining why a lighter volume of entries actually raised the stakes for world-class creativity. From iconic brands like Heinz and Heineken leaning into execution that feels "inevitable," to the crucial fight to prioritize raw human connection over hyper-polished award submissions, this conversation is a masterclass in what it takes to stop a consumer in their tracks today.
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The Campaign team looks forward to Cannes Lions in this preview episode about the festival, which runs from 22 to 26 June.
Editors from our sites around the world give their tips for the festival and discuss everything that’s going on at Campaign House, our dedicated venue at Cannes. Plus they talk about how the Lions award entry rules have changed this year, the work from their region that they would like to see win and the mood in the ad industry.
Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Jameson Fleming, editorial director of Campaign US, Vinita Bhatia, editor of Campaign India, and Chris Powell, co-editor of Campaign Canada.
This is the first of three Cannes global podcast episodes. The second episode will be recorded at Campaign House and published during the festival and the final episode will look back on Cannes and be released the following week.
See the full agenda for Campaign House here.
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In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence and successful campaigns that have contributed to its turnaround. He highlights the importance of understanding consumer insights, the synergy between marketing and operations and the role of celebrity partnerships in enhancing brand authenticity. Johnson also shares insights into future campaigns and the brand's ongoing momentum in the competitive restaurant industry. Get ready to dig in.
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When most people think of Land O’Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100 million animals a day and touches every single point of the food value chain.
In this episode, Heather Malenshek, SVP and CMO of Land O’Lakes, sits down to look beyond the dairy aisle. She dives deep into the company’s unique cooperative model, the delicate balance of marketing across both B2B and B2C landscapes and why legacy brands hold a unique kind of cultural power.
Malenshek also breaks down the Modern Rural Collective and Repicturing Rural initiative — a partnership with Getty Images born out of the stunning stat that two-thirds of rural Americans feel entirely misunderstood by mainstream advertisers. From busting myths about rural entrepreneurship to changing how the media portrays modern agriculture, Malenshek shares how Land O'Lakes is rewriting the narrative of America’s heartland.
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Day One Agency’s efforts to capture Gen Z’s attention with Adam Levine-inspired Chipotle campaigns and Webby-winning Converse launches have paid off: the midsize agency reported a 7.4% revenue increase for 2025. For CEO Josh Rosenberg, the key isn’t about chasing every fleeting TikTok trend, it’s about radical listening.
In this episode, Josh sits down to discuss the delicate balance of keeping legacy brands like L.L. Bean modern without losing their core identity, and how they turned a viral internet meme into a massive, community-driven campaign for Chipotle. He breaks down why true authenticity is a brand's ultimate defense in the age of AI, how Day One’s new editorial work helps clients navigate an increasingly complex cultural landscape and what the agency’s signature "Day One Orange" says about their approach to fresh storytelling.
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When Andre Ricciardi was diagnosed with terminal colon cancer, he didn’t want a somber eulogy or a tragic retrospective. He wanted to be called an "idiot" for not going with his friend, Lee, to get a potentially lifesaving colonoscopy a year earlier.
In this episode, we sit down with Mekanism co-founders — CEO Jason Harris and Chief Creative Officer Tommy Means, and Andre is an Idiot director Tony Benna, who also worked alongside Andre at the creative agency, to discuss the documentary and the "Colonoscopy Reminder" campaign they launched to support the film and raise awareness of the illness, The film is a masterclass in "humor in adversity," born from Andre’s own desire to use his final days to shout a message from the rooftops: get your colonoscopy.
We explore the emotional tightrope of filming a friend’s final act, the cultural impact the project had on their agency, and the incredible reception at Sundance. From the absurdity of the title to the life-saving advocacy work now being done in Andre's name, this conversation proves that while death might be a taboo subject, laughter is often the best way to start the conversation. It’s a story of legacy, the power of creative storytelling, and the profound community bonds that form when we face our darkest moments with a smile.
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In this conversation, E.l.f. Beauty’s Chief Brand Officer, Laurie Lam, gives us a glimpse into the foundation behind the foundation-maker, taking us through some of the innovative marketing strategies and campaigns that have defined the disruptive beauty brand's success and fueled its growth to a nearly $2 billion a year business.
Lam shares insights into the company’s unconventional history, its commitment to listening to consumer feedback, and how it taps into strategic partnerships and collaborations with notable figures onscreen, online and in real life to enhance its mission and brand relevance. We also discuss the role community engagement, social responsibility, and diversity plays in E.l.f.'s creative and advocacy work, and Lam shares advice for aspiring beauty professionals navigating the evolving landscape of the beauty industry.
In a climate where many brands are just saving face with performative initiatives, E.l.f. continues to put its best one on while unapologetically tackling important issues that are not so e.l.fing pretty.
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In a world that feels increasingly messy and contradictory, how do brands find a clear path forward? This week, we sit down with Marie Stafford and Emma Chiu, global directors at VML Intelligence, to explore the findings of their annual Future 100 report.
The conversation dives deep into the cultural phenomenon of "dysoptimism," a state where consumers are bracing for a dystopian future while simultaneously craving practical reasons to stay hopeful. From the cyclical nature of fashion trends to the rise of "blunt communication," we discuss why brand honesty is the ultimate currency in a post-truth era. We also look at the role of AI in storytelling, emphasizing that while technology is a powerful tool, true creativity remains a fundamentally human endeavor. It’s an essential look at how brands can navigate the complex, contradictory, and deeply human landscape of tomorrow.
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Abstract: In this episode, we explore how PayPal Ads is transforming CTV from a black box into a revenue-driving channel by tying ad exposure directly to verified purchases. With its new Curated Ads offering and PayPal Ads ID solution, PayPal introduces financial-grade data and deterministic identity, giving marketers and CFOs something they have long lacked: clear, cross-platform proof of real business impact.
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On this weeks edition of Campaign Chemistry Rewind, we revisit an episode featuring NBCU's Karen Kovacs, which originally aired in April 2025.
With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits down with Karen Kovacs to unpack NBCU’s multi-platform strategy — from the cultural dominance of Bravo to the growing importance of Telemundo in reaching Hispanic audiences. They also discuss lessons from past campaigns, how news continues to anchor audience trust and why emerging sports talent may be the future of brand storytelling.
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In an era when we are more connected yet more distracted than ever, the greatest luxury isn’t just a five-star suite — it’s quality time.
This week on Campaign Chemistry, we sit down with Anna Tomicevic, VP of global brands for Hyatt’s Inclusive Collection. With a career spanning from Marriott to overseeing 11 distinct brands at Hyatt, Tomicevic has a front-row seat to the shifting tides of the travel industry.
From the rise of “zero-proof” cocktails for Gen Z to the integration of AI in trip planning, Tomicevic shares how Hyatt is moving beyond “table stakes” hospitality to curate experiences that actually matter — whether that’s sound healing, swimming with turtles or leaning into the conversation card trend to facilitate conversation. We also dig into the brand’s Time Here Is Worth More campaign, inspired by Hyatt’s Time Rich Report, which revealed a staggering 82% of travelers are craving more quality time.
The sound bite
"We are in the industry of happiness."
The key takeaways
- AI is transforming the discovery phase across travel. Consumers are increasingly turning to generative AI such as ChatGPT for travel inspiration and initial research. Marketers must monitor how their brands show up in these AI-driven search engines and reshape their top-of-funnel discovery strategies accordingly.
- Anchor complex portfolios with a master brand. Managing 11 different brands within a single portfolio can dilute messaging. Hyatt used its loyalty program, World of Hyatt, as a powerful master umbrella to connect these diverse offerings and present a clear, unified value proposition to the consumer.
- Do the research. Hyatt didn’t guess what its consumers wanted; the brand partnered with Wakefield Research to uncover hard data points (i.e., 82% of people crave more quality time and they spend over 17 hours a week mindlessly scrolling on screens) and it directly fueled its Time Rich campaign.
- A great marketing campaign shouldn’t just be an advertisement. It should actively reshape the product experience. Hyatt used the Time Rich campaign as a platform to physically alter on-property guest experiences, focusing on real-world presence and connection.
- Audit and amplify what you already do well. Sometimes you don’t need to invent a new product; you just need to market the existing ones better. Through an internal audit, Hyatt discovered incredible, on-brand experiences already happening at their properties — like swimming with turtles or sound therapy under a sacred tree — that it simply wasn’t talking about enough.
- Use strategic partnerships to enhance the brand mission. To execute its goal of fostering human connection, Hyatt is developing specific partnership pillars. For example, the hospitality brand is partnering with a brand to introduce “connection cards” with conversational prompts at their resorts, actively giving guests a tool to put their phones down and connect.
- Adapt to generational behavioral shifts. While all-inclusive resorts are famous for free alcohol, younger generations are shifting toward lower alcohol consumption. Forward-thinking marketers track these demographic shifts and adapt their offerings, which is why Hyatt is actively expanding its “zero-proof” beverage space to meet this new consumer demand.
- Meet the consumer where they are. Recognizing that modern travelers rely heavily on community forums, Hyatt began testing native ad placements on Reddit to insert itself authentically into the travel discovery conversation.
- With 70% of U.S. households streaming their content, CTV is a vital channel for lifestyle and travel brands. Hyatt leaned heavily into CTV for its recent campaign and saw massive engagement, hitting a 99% video completion rate.
- Standard search bars can be limiting and frustrating. By upgrading its website with an AI-powered search function, Hyatt allowed users to search by specific desires — such as “lazy river” or “golf course” — reducing friction in the booking process and catering to highly specific traveler intent.
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If you are a brand experiencing massive growth, your first instinct might be to just keep doing exactly what you’ve been doing.
Luckily for Thorne consumers, Mary Beech, the brand’s chief growth officer, and Ivan Kayser, the CEO of Redscout, refuse to do anything but.
In this episode, we’re taking a fly-on-the-wall look at how Beech, Kayser and their teams worked together to define Thorn’'s brand identity based on two key insights stemming from their joint brand research: the importance of Thorn’'s clinical, scientific rigor and the consumer’s deep desire for personalization.
They also share the secret behind their highly successful client-agency partnership, which starts with early morning breakfasts in Brooklyn, creating crystal-clear briefs and a simple golden rule: Don’t hire jerks. Both Beech and Kayser also discuss their take on the brands that have successfully transitioned from challenger brands to innovative leaders within their industries simply by "breaking the rules.”
The sound bite
"Authenticity comes first versus fame."
The stories
Lana Condor and Misty Copeland tackle once-taboo topics in Thorne’s new campaign
Ciara and Thorne ‘level up’ creatine marketing with new stigma-busting campaign
Thorne debuts on-the-go products through cinema-esque ad featuring Ben Shelton
The key takeaways
- Don’t settle for complacency. Innovate for the benefit of the consumers. When a brand is experiencing high growth, the instinct is often to just repeat the exact same tactics. However, marketers should take the time to extract the underlying strategic lessons of why those tactics worked, which allows the brand to diversify its marketing mix and experiment with intentionality.
- Differentiate between category table stakes and true brand differentiators. Consumers will often state that certain product features like scientific excellence and rigor are essential. But what’s important to the consumer does not always fuel brand differentiation. Marketers must position the brand against the insights that actually drive preference and interest.
- Define the brand’s “vibe” for the upper funnel. Lower funnel marketing can easily rely on specific claims, product stats or transactional hooks. However, when shifting spend to upper funnel awareness, the messaging gets "vibier," requiring the brand to be crystal clear on exactly what they are communicating to the consumer.
- Design brand strategy for daily execution. A strategic positioning is useless if it just looks great on a wall or sits in a drawer. Brand strategy must have an orientation toward execution, providing tangible guardrails, messaging guidelines and tone directions so the creative teams can actually run with the work.
- Establish a strict “order of operations” for messaging. To maintain a cohesive strategy across all touchpoints, establish clear rules for how the brand speaks. For Thorne, the strategy was “know me, show me,” meaning the brand had to prove it had an understanding of the consumer first, and only then provide the scientific proof points in response.
- Target potential advocates, not just viable buyers. When conducting audience research, the goal should not just be finding out who you could target, but who you should target. Marketers should look for consumers whose behaviors, identities and motivations make them natural advocates and referrers for the brand.
- Prioritize relatability over sheer fame. When choosing brand ambassadors, avoid using celebrities simply as a stamp of quality or relevance. Thorne tapped into talent including Misty Copeland, Lana Candor and Ben Shelton, who have authentic stories and personal journeys of product discovery that the target audience can relate to and feel seen by.
- Build the brand foundation before bringing in talent. Launching a foundational brand campaign without a celeb forces the marketing team to crystallize their tone and message independently. By not letting talent become the foundation, the brand builds a strong core that subsequent ambassador campaigns can securely build upon.
- Treat agencies as an extension of your internal team. Brands should approach hiring agency partners with the same mindset as hiring internal employees. Rather than just chasing agencies with awards, hire nice, smart people who will make the team and the work better. As Beech states, “I don’t hire jerks.”
Avoid “garbage in, garbage out” briefs. Agencies cannot be expected to work miracles if the client hasn't defined the core problem first. Marketers must take the time to thoroughly prepare a brief, defining exactly what they want out of the work and what the expected business impact should be before handing it off to creative partners.
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In this day and age, the comments section on social media can range from community to chaos. On Reddit, all comments are welcome … as long as they adhere to the platform’s community guidelines.
Brands, however, are held to higher standards.
In this episode of Campaign Chemistry, Kris Kennedy, creative strategy manager at Reddit’s in-house creative agency KarmaLab, discusses the importance of community and curiosity, particularly through platforms such as Reddit. In the world of advertising, Reddit is often viewed as the “final frontier”— a place of immense potential but one where the community isn't afraid to speak its mind. For brands to break through and truly form connections with users, Kennedy’s critical advice is simple: Listen first, talk second.
Kennedy also shares why creativity is always a "team sport," whether you’re in an agency or in-house. We explore the surprising power of nostalgia, the role of AI in helping Reddit moderators keep communities safe and the power that Reddit holds in culture.
The sound bite
"Listen first, talk second."
The key takeaways
- Creativity is a team sport. Similar to traditional ad agencies, Kennedy shares why it takes a village to break through with strong ideas.
- Listen first, talk second. Brands should treat their presence on Reddit like a personal relationship. The best approach is to listen to the ongoing conversations first before trying to talk to the audience.
- Observe the context. Kennedy encourages marketers to channel their inner “Jane Goodall” and take time to watch the community. This helps brands understand what is being discussed around their brand, so they do not have to start from a blank page.
- Be a good dinner party guest. Kennedy compares engaging on Reddit to attending a dinner party — brands need to bring something to the table. They should avoid making the conversation entirely about themselves.
- Authenticity over trickery. Redditors do not inherently hate brands. Instead, they hate when brands speak out of context or try to trick users into thinking they aren't brands.
- Recontextualize existing assets. Marketers don’t always have to invent brand-new assets for the platform. Similar to how a comedian adjusts their jokes depending on the venue (i.e., Chris Rock), brands can recontextualize their existing content to fit the expectations of a specific Reddit community.
- Leverage nostalgia authentically. Nostalgia is a very strong and consistent theme across Reddit. However, brands must approach it with authenticity and avoid trying to leech off of it too heavily.
- Understand that users age with the platform: People do not age out of Reddit; rather, the platform grows with them as their passions and needs change over time. Kennedy compares the Reddit experience to his own lived experience, from being a breakdancer to a new dad to a dad of a neurodivergent child. This evolution provides marketers with a unique opportunity to rethink how to leverage audience lifecycle marketing on Reddit.
- Start small. Instead of trying to grab all of Reddit's attention at once, brands should start small. It is recommended to begin with promoted advertising (with comments turned off) until the brand is ready to engage intentionally.
- Human moderators over everything. While AI and large language models are great at answering the "what," human intelligence is required to understand the "how,” Kennedy explains, tapping his own personal experience of navigating a close family member receiving a cancer diagnosis. Community conversations provide the diverse perspectives and emotional connections that AI cannot replicate.
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In an industry where every brand is racing for a piece of the lifestyle pie, Brooks Running has stayed remarkably obsessed with one thing: the run. But as the running community undergoes a massive cultural shift—moving from solitary miles to a booming, community-driven movement—the brand is finding itself in a new position of influence.
In this episode, Mike Peck, Vice President of Creative at Brooks Running, pulls back the curtain on Brooks’ "Creative Lab," and explains why he feels he has the coolest job in the business and how his team operates like a nimble agency within a global brand.
We also dive into the brand’s evolution, from its "Run Happy" roots to its recent high-impact campaigns and partnerships with running communities across the globe, as well as with high-profile runners, including the "superhuman" Cynthia Erivo, ahead of the Boston and London Marathons. Peck shares how Brooks balances technical performance with cultural relevance, the importance of showing up authentically (including in the social media algorithm), and why being "worthy of being cool" is all about staying true to the community that keeps them moving.
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The 2026 Agency of the Year Awards was a night of high fashion, hard-won trophies and heartfelt reflections on what it means to lead in today's advertising and marketing landscape. In this special episode, we’re coming to you live from the celebration, capturing the raw energy of the industry's biggest night.
We dive into the deeper, personal side of the business, discussing the "small town" feel of the agency world and what it means to lead a high-stakes creative career. We also hear from the giants behind some of the year's most historic mergers and iconic campaigns. They reflect on retiring legendary brand names while keeping the creative fire lit, sharing secrets behind the work that broke the mold. It is a night about community, "addiction" to the craft, and the rule that defines the best in the business: never have the same year twice.
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Soccer in America is no longer just "the sport of the future" — it is the business of the present. With the 2026 FIFA World Cup on the horizon, the landscape of fandom, brand partnerships and consumer behavior is shifting beneath our feet.
In this special episode, recorded live at our annual Campaign Convene conference that took place on February 25, 2026, we step inside "The Business of Sports" featuring MLS CMO Radhika Duggal, BetMGM CMO Casey Hurbis and Havas Play North America SVP, sports marketing Jeff Gagne. Guest-hosted by MM+M managing editor Jack O’Brien, the group dissects how they are preparing for a "category-changing" moment in U.S. history.
From the record-breaking opening weekends of the MLS to the strategic education of “newbie” sports bettors, the conversation provides a peek under the hood into how leagues are leveraging global hype to build local loyalty, and why the next two years will be the most critical window for sports marketers in a generation.
The takeaways
- The growth of soccer in America is tied to historical milestones and current events. The 2026 World Cup is seen as a category-changing moment for soccer in America, especially for the MLS.
- A significant influx of new bettors is expected to enter the sports betting landscape during the World Cup. Education is key to navigating the betting landscape effectively.
- Influencer marketing is becoming increasingly important for sports brands to effectively reach wider audiences.
- Collaborative marketing strategies between brands and sports leagues can enhance consumer engagement.
- The future of sports betting in the U.S. looks promising, with continued growth expected.
The sound bite
"The World Cup is a category-changing moment."
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What happens when a Puerto Rican superhero steps off the page and into the heart of a social movement?
For Edgardo Miranda-Rodriguez, creating La Borinqueña wasn't just about drawing capes and powers; it was about addressing a profound void in the stories we tell. As a graphic novelist and advocate, Miranda-Rodriguez has woven the real-world struggles, culture and resilience of Puerto Rico into a narrative that resonates across generations.
In this episode, we explore the intersection of art, empathy and philanthropy. Miranda-Rodriguez shares how his commitment to authenticity has led to over a quarter of a million dollars in grants for Puerto Rican nonprofits and why he believes artists have a responsibility to be champions of diversity. The conversation also discusses the similarities with Bad Bunny’s role in mainstream culture and seamlessly incorporates Puerto Rican narratives into his music in a similar fashion.
From the dominance of manga in the West to the ethics of brand collaborations and the importance of maintaining independence, Miranda-Rodriguez provides a master class in connecting with the Latino community and using storytelling as a vehicle for genuine social change.
The sound bite
"I follow the news. I follow the stories."
The key takeaways
- To move beyond performative representation, storytellers must immerse themselves deeply in the culture. Miranda-Rodriguez is constantly listening to local news, debates and public radio such as Radio Universidad to stay in tune with the latest in Puerto Rico. Marketers trying to reach specific communities must immerse themselves in that culture rather than relying on surface-level assumptions.
- Purpose and profit do not have to be mutually exclusive. Social responsibility shouldn't be an afterthought or a PR stunt to make a company look “less greedy.” Miranda-Rodriguez uses an entrepreneurial and philanthropic model where a portion of sales directly funds the La Borinquena Grant Awards to support nonprofits.
- Embrace nuanced intersectionality. The Latino community is not a monolith; it includes Asian, African, mestizo and white backgrounds. Miranda-Rodriguez intentionally designed his main character to be a Gen Z Afro-Latina to counter Eurocentric media portrayals and represent the underrepresented.
- Integrate real-world issues organically. Miranda-Rodriguez weaves actual social and economic issues — such as climate change, privatization and the Jones Act — naturally into his superhero plots. Brands should align with social causes in a way that feels organic to their narrative rather than forcing a heavy-handed history lesson.
- Partner strictly on shared ethical values. When choosing brand collaborations, Miranda-Rodriguez requires partners to have an ethical approach and to embrace equity organically. He protects his IP by rejecting lucrative offers from brands that approach him with disingenuous motives.
- Create mutually beneficial synergies in collaborations. A successful partnership elevates both parties. The Chocolate Cortés Campaign featured La Borinqueña on its wrappers, while the comic highlighted the chocolate brand's farm-to-table practices and charitable foundation.
- Adapt to audience shifts while keeping your core identity. Recognizing that younger generations (Gen Z and Gen Alpha) gravitate toward manga over traditional Western comics, Miranda-Rodriguez adapted his work into a "manga criolla" format. He leveraged his own experience with manga and its role in Puerto Rican culture and history to seamlessly connect both worlds.
- Acknowledge and leverage your privilege. Miranda-Rodriguez openly acknowledges his "light skin privilege" as a lighter-complexioned Puerto Rican man, using his platform to champion diversity and push narratives of equity not often seen in mainstream media. Marketers should assess their brand's position and leverage it to uplift marginalized voices.
- Authenticity doesn't require a massive corporate budget. A multibillion-dollar corporation is not vital to produce high-value, impactful content. An independent, small studio can create authentic stories and secure mainstream coverage by being unique, accessible and deeply connected to its mission.
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In an industry often obsessed with the next quarterly report, Rethink has built a legacy by focusing on “good, not growth.”
This week, Campaign sits down with Rethink global chief strategy officer and partner Sean McDonald for a dive into an agency culture that prioritizes independence and a fierce commitment to creative excellence.
From the iconic It Has to be Heinz campaign to the genius of the Doritos collaboration with Walton Goggins to sliding in Canada’s DMs on behalf of IKEA, McDonald shares how a "people-first" philosophy actually drives better business results. We dive into the "media plan as a trampoline" concept, the importance of inclusive creative processes with clients and why maintaining a healthy work environment isn't just a perk — it’s the secret sauce behind some of the world's most awarded work.
The sound bite
"We set the standard in this industry."
The key takeaways
- Replace "be brave" with confidence building. Ad agencies should abandon the self-indulgent sales tactic of asking marketers to "be brave.” Instead, agency partners must build client confidence by deeply understanding their internal operations, specific needs and legal boundaries.
- Prioritize sustainable agency "good" over rapid "growth.” Pursuing top-line revenue by accepting misaligned clients can damage an ad agency's core culture. Agencies must have the confidence to decline projects that conflict with their mission, which protects the team and paves the way for stronger, long-term brand partnerships.
- Consider a "relationship accelerator" format for client onboarding. Successful partnerships require a transparent, therapy-style onboarding session before executing campaigns similar to how Rethink begins new client relationships. Uncovering why the client chose the agency, past agency failures and client pet peeves preemptively prepares both parties for inevitable future challenges.
- Pitch iterative concepts instead of polished decks. Agencies should avoid presenting massive, finalized pitch decks. Instead, present strategic hypotheses as conceptual "shallow holes" and collaborate directly with clients to refine ideas without wasting resources on early-stage polish.
- Leverage the media plan as a creative trampoline. Simply fulfilling a media plan takes client budgets for granted. Marketing teams should use the media plan as a launchpad to generate cultural impact, constantly seeking innovative ways to outperform the initial media investment.
- Adopt a "go then grow" model for real-time marketing. To capitalize on cultural moments, launch a limited minimum viable product to test audience interest. Agencies can scale based on demand, similar to launching the "Seemingly Ranch" condiment as a limited release before securing mass retail distribution initiated by Walmart.
- Identify the shared belief between brand and consumer. A brand declaring its own superiority aka “it has to be us” is not enough True strategic success requires uncovering a shared belief and identifying the specific, authentic reasons why target audiences feel compelled to choose the product.
- Build pre-existing trust for agile campaign execution. Lightning-fast, real-time marketing — like altering beer cans to react to a viral sports moment seen in the Coors Lights Out execution — demands rapid navigation of legal and sponsorship constraints. This agility is only possible when ad agencies and brands have established years of mutual respect and trust.
- Embrace humility and peer review in marketing strategy. Elite strategic minds avoid working in silos or pretending to have all the answers. Leveraging rigorous peer review and team collaboration eliminates the pressure of "knowing," uncovers comprehensive insights and prevents culturally insensitive missteps.
Recruit ad agency talent with a strong "bullshit meter.” When scaling marketing teams, prioritize candidates who are authentic, honest and willing to challenge mistakes. Combining this straightforwardness with a genuine drive to set industry standards cultivates an unstoppable agency culture, according to McDonald.
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Who are the newest marketers changing the game and what do they have to say about the industry?
Last week, Campaign celebrated its first Spark Awards, an initiative to spotlight emerging marketers with under five years of experience who demonstrate creativity, agility and new perspectives. From scripting segments of NBC’s Saturday Night Live 50th Anniversary Special to writing and art-directing Nickelodeon’s Emmy-winning 2023 worldwide rebrand spot, Spark’s 2026 honorees show promise of sparking industry change.
In this conversation from Campaign’s annual Convene conference, reporter Julia Walker sits down with Davonte Anthony from McKinney, Lauren Dismond from BarkleyOKRP and Amanda Cornell from Ally Financial gives us a look at the inspirations and challenges established marketers should be aware of, should they want to lend a hand down to those emerging in the industry.
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This week, we revisit a conversation from last August when we first sat down with Justin Thomas-Copeland, who was in his first 100 days as the new CEO of the 4As. We get to catch up with Thomas-Copeland again at our annual Convene conference on February 25th in NYC for the highly anticipated session, State of the Nation.
In this conversation, the new CEO discusses his transition into leadership and his vision for the future of the advertising organization that services ad agencies. He discusses the need for agility in serving members, with a focus on developing next-gen talent, driving human ingenuity, enhancing community engagement and lastly, leveraging technology to better deliver 4As offerings.
Thomas-Copeland also shares his take on the future of awards in the industry, the impact of entertainment and influencers on the ad industry and what brands he thinks are driving the future of marketing.
The Takeaways
- Grace is essential when transitioning into new positions, especially in leadership roles.
- Talent development, incorporating technology and community engagement are amongst the key focuses for the 4As moving forward.
- Copeland aims to foster a culture of human ingenuity within the industry. Agencies need safe spaces to learn and grow, especially in the age of AI.
- Talent management is a key concern for agencies.
- Brand building must adapt to new consumer behaviors. There used to only be ad agencies to execute brand messaging; today, there are a variety of services and specialized agencies to choose from.
- Technology is reshaping the competitive landscape.
- Awards need to evolve with industry standards and the incoming wave of new creatives who care less about awards and more about brand purpose and effectiveness.
- The entertainment industry and the creator economy are changing marketing dynamics.
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The countdown is on.
With only two weeks to go until Campaign Convene, marketers are getting their passes ready for Campaign’s one-day conference in New York City. In this episode, editor Luz Corona sits down with Campaign data journalist Cecilia Garzella to peel back the curtain on the programming and themes defining this year’s gathering for marketing and advertising professionals.
They dive into a jam-packed agenda featuring 11 high-impact sessions, ranging from the “State of the Nation” to complex legalities of bold, innovative campaigns to the possibilities of AI in marketing. It’s not just about the big names, though; it’s about the next generation of big names. The duo discusses the inaugural Spark Awards, celebrating 20 honorees who represent the most vibrant emerging talent in the field today, to be celebrated during a reception following the conference.
This year’s theme, Rewired for Relevance, was created to inform marketers on major industry challenges and drive inspiration to keep brands and marketers at the forefront of creativity and innovation. Key topics include AI, sports, the creator economy and more.
Registration is open now — head over to campaignUSconvene.com to secure your tickets and join us in NYC.
Interested in reading up on the speakers, topics and brands featured in the lineup? Check out past coverage that paved the way to this year’s Campaign Convene for a preview.
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In an industry often obsessed with the "new," Arnold stands as a titan with an 80-year legacy. However, staying relevant for nearly a century requires more than just history; it requires strong commitment in maintaining relationships and building trust with clients.
In this episode, Arnold CEO George Sargent joins host Emma Thumann to pull back the curtain on how the agency fosters a culture where it’s "safe to be brave." From the recovery of the post-pandemic landscape to balancing the integration of AI without losing the human spark, George explores why curiosity remains the most valuable asset for any marketer. We dive into the resurgence of humor in advertising, the necessity of in-person chemistry for building trust and why the most successful creative solutions are born from deep, long-term partnerships. Whether you’re a seasoned leader or emerging talent, George’s insights on leadership and adaptability offer a masterclass in navigating the shifting tides of modern marketing.
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Liquid I.V. wants you to “take a look at your pee” this Super Bowl and beyond.
The powdered hydration brand appeared last night on America’s “biggest stage,” a la singing toilets, to encourage viewers to pay attention to the major signs of dehydration, particularly during bathroom breaks.
On this episode of Campaign Chemistry, Liquid I.V. CMO Stacey Andrade-Wells joins immediately after the Big Game to give us a behind-the-scenes look at the brand’s journey to its big Super Bowl debut.
The sound bite
"Could I have imagined that I would be putting singing toilets on the Super Bowl? No, certainly not.”
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On February 8, “the world will dance” to Bad Bunny’s Super Bowl halftime show. But for the Hispanic and Latino community, the sight of a global superstar — with a Spanish-only album currently dominating the charts and, most recently, the Grammy Awards — performing on America's “biggest stage” holds a different meaning against the backdrop of a volatile anti-immigrant climate.
In this episode, host Luz Corona sits down with Orcí CEO Marina Filippelli and EchoCultura Consulting founder Michael León-Rivera to discuss the cultural weight of Bad Bunny’s performance at the Super Bowl and his recent Grammy wins, framing him as a symbol of the “contradictions in Puerto Rican identity.” The group also digs into a ThinkNow study regarding the impact of immigration raids on Hispanic consumer behavior as the sobering data demonstrates the decline of “The American Dream” and how it has led to shifts in shopping habits, including a decrease in in-store visits due to fear and community tension.
Lastly, the group provides insight into how they are staying grounded as Hispanic leaders while navigating a polarizing news cycle.
The sound bite
“The consumers are much more complicated than we make them. We want them to fit within our psychographics, but we need to remember that many Hispanics live in mixed-status households."
The key takeaways
- While anyone can buy media reach, real brand love and loyalty are built through actions, respect and a deep understanding of what the consumer is facing.
- Turning away from multicultural consumers because the conversation feels “too complicated” is dangerous. Inaction allows competitors to capture the loyalty of rising generations such as Gen Z.
- Brands should focus on making progress rather than achieving “perfection.” Moving forward with small, honest actions aligned with core values is more effective than remaining frozen in fear.
- Recent data shows a sharp decline in patriotism and optimism among U.S. Hispanics. Marketers must recognize that the traditional “American Dream” narrative may no longer resonate as it once did.
- Socio-political events, such as immigration raids, directly influence shopping habits. Fear can lead to a reduction in in-store visits and a general pullback in economic spending.
- There is often a tension between corporate shareholder priorities and a brand’s mission. Marketers must navigate these “internal contradictions” to ensure the brand’s public image remains human-centric.
- Multicultural marketing is not Illegal. Despite the current political climate and fears of backlash, it is critical to remember that specifically targeting and supporting multicultural communities is a legitimate and necessary business practice.
- Figures such as Bad Bunny serve as a “pedestal” for the community. When a trusted voice speaks on values like love and empathy, it carries more weight than a traditional brand message.
- Hispanic households are frequently multi-generational. Younger, more socially conscious members often influence the shopping patterns and brand perceptions of the entire household.
- In a volatile news cycle, consumers want to feel understood. Approaching marketing with empathy and compassion helps brands maintain a connection even when consumers feel insecure or unsure about the future.
The reference links =
- Immigration Raids Impact Study by ThinkNow
- Standing Together: An Evening of Solidarity Fundraiser on February 20, 2026
- Thought leadership from Rivera:
- The Curious Case of Puerto Rico Within the Marketing Landscape
- What Brands Can Learn From the Power of Latinx Superheroes
- More Than Family and Soccer: Why HHM Campaigns Can Feel Hollow
- Campaign US Super Bowl coverage
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In an era where consumer attention is more fractured than ever, the traditional "ad" is no longer the cure-all for a brand's woes.
This week, BBDO Worldwide's Nancy Reyes, global president and CEO, and Chris Beresford-Hill, global chief creative officer, join Campaign Chemistry to pull back the curtain on the agency's next chapter.
Following a whirlwind of acquisitions and industry shifts, the leadership duo discuss the much-needed evolution from "creative department" to "business partners." They dive deep into the necessity of upskilling talent for the AI age, the reality of dwindling brand loyalty and why the most successful creatives of the future will be the ones who understand the ins and outs of the client’s business.
The sound bite
"Creatives need to think beyond just making campaigns."
The key takeaways
- Creativity should solve business problems, not just create ads.
- Understanding how a business makes money is crucial for success in advertising, especially when working at ad agencies.
- The future of advertising requires a blend of creativity and business acumen.
- Brand loyalty is diminishing in a fragmented market.
- Emerging talent should focus on being business-minded to thrive in the industry.
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What does it take to lead one of the most prestigious award brands in the creative world? For CEO Nicole Purcell, it’s based on humility and hospitality. Purcell joined Prometheus Global Media 15 years ago to lead the annual event and has since transformed the Clios into a multi-industry powerhouse spanning sports, music, health and entertainment along with creating rich content that highlights today's creatives.
In this episode, Purcell discusses her "hospitality first" leadership style — inspired by Danny Meyer’s Setting the Table — and why she believes every CEO must be a creative at heart. She also gives us an exclusive look at the upcoming Clio Creators Awards, the brand's new venture into the influencer space, and explains why, in an AI-driven world, physical experiences and human connection are more valuable than ever.
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We often talk about creators as artists or entertainers, but the reality in 2026 is much simpler: Creators are small business owners.
In this episode, Tim Sovay, chief partnerships officer at global influencer marketing platform CreatorIQ, breaks down the monumental shift from simple influencer posts to complex creator commerce. The conversation explores why micro-influencers are seeing a resurgence in a world craving authenticity, and why legacy brands such as Gap are finding new life through creator partnerships. Brands face an equally significant challenge: shifting their focus away from “celebrity” influencers and instead identifying the micro-communities that are the true source of strong engagement.
Sovay also dives into the logistical hurdles facing the industry — specifically the “messy middle” of marketing workflows — and how AI is poised to streamline everything from discovery to payments.
The sound bite
"Every brand became an e-commerce brand overnight."
The takeaways
- Micro-influencers are gaining traction again due to their higher engagement rates.
- Brands need to integrate creator marketing into their overall strategies.
- The constant delay of creator payments are impacting creators’ businesses.
- AI will play a crucial role in streamlining marketing workflows.
- Brands must focus on building long-term relationships with creators, versus one-off projects.
- The rise of creator commerce is reshaping marketing strategies.
- Understanding ROI is essential for both brands and creators.
- Legacy brands such as Gap are making a comeback in the creator space.
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When it comes to the world of outdoor apparel, the marketing landscape can often feel like a "sea of sameness" — with endless shots of conquering mountain peaks and intense, solitary struggles against the elements. But for Columbia Sportswear, the outdoors isn't just about survival; it's about enduring conditions that'll warm your heart to great experiences while keeping bodies warm (or cool) in the process.
In this episode, Matt Sutton, SVP and Global Head of Marketing at Columbia Sportswear, joins us to dissect the legacy brand's massive relaunch, its first in over ten years. We dive into the company's rich history, rooted in resilience and founded by a family escaping Nazi Germany, and how that grit translates into their modern day movements. Matt explains the strategic pivot to inject humor and irreverence back into their campaigns to cut through the noise, the challenges of maintaining brand identity in a changing climate, and how they are gearing up for the 2026 Winter Olympics with the US curling team.
Get cozy and have a listen.
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As the curtain closes on 2025, the marketing and advertising landscape looks fundamentally different from what it did 12 months ago.
It was a year where “impossible” comebacks became reality — led by the butter-soaked resurgence of Red Lobster — and where the “creative agency of record” model was tested by bold new partnerships such as JCPenney and Mischief.
In this special year-end wrap-up, the Campaign US editorial team dives deep into the stories that moved the needle. From the legal battles over AI in Hollywood to the investigative ripples caused by the Cannes awards fallout, we examine the moments that sparked debate in the C-suite and the Slack channels alike. We also take a hard look at the evolving creator economy, the shifting value of industry awards and the resilience of the workforce amidst a year of significant layoffs.
The sound bite
"2026 is going to be a busy year."
The articles
- The Social Skinny: Disney, Universal become first Hollywood giants to file AI
- From a popular CEO to viral seafood boils: The story behind Red Lobster’s biz comeback
- In the post-bankruptcy chapter of its story, JCPenney names Mischief as its new creative agency
- Havas and World Vision’s Lessons of Shame under scrutiny after Cannes Lions win
- Omnicom completes acquisition of IPG, creating world’s largest ad holding company
- ‘Tracking Bad Bunny’ team hopes Grand Prix win inspires people to find Puerto Rico
- REVEALED: The most-awarded brands, campaigns and agencies across the world
- Zulu Alpha Kilo’s new promo, even hardened criminals draw the line at fake case studies
- Anomaly’s parody-style ‘Greatest Hits’ ad to woo intern applicants is a banger
- Inside the creator economy's late payment crisis
- In new Sweethearts campaign, till death do us part no longer holds weight
- Campaign US unveils new editorial team under leadership of Luz Corona
The takeaways
- AI's impact on the entertainment industry is significant.
- Red Lobster's comeback highlights the power of marketing on the bottom line.
- JCPenney's partnership with Mischief signifies a new direction in bold partnerships.
- Controversies surrounding awards are reshaping industry standards.
- Creators are increasingly taking control of their narratives.
- The importance of ethical practices in advertising is growing.
- Self-deprecating humor in ads resonates with audiences.
- 2026 promises to be another transformative year for the industry.
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Home. It’s a simple word, but it holds a lot: safety, stability, a foundation for the future.
Habitat for Humanity has spent nearly 50 years building homes and communities across the globe, impacting millions of lives. Despite its history and extensive reach, the organization is focused on ensuring its message remains clear, accessible, and inspiring to new audiences. This effort is critical as Habitat for Humanity sets an ambitious goal: to help 50 million more people in the next three years.
This week, we talk with Amy Dunham, chief communications officer at Habitat for Humanity International, about the major brand refresh designed to combat misconceptions and broaden the understanding of their global mission. Dunham shares why "participation is a superpower," how the org uses emotional storytelling to convey the true meaning of home, and the unique challenges and deep rewards of leading communications for a nonprofit facing complex issues like the global housing crisis.
The sound bite
"Housing insecurity can happen in a flash."
The takeaways
- Habitat for Humanity has been around for almost 50 years, helping 65 million people.
- The organization works in over 60 countries, focusing on various housing-related issues.
- The brand refresh aims to clarify misconceptions about Habitat's work, particularly that it gives away homes.
- Emotional storytelling is crucial in connecting with audiences about the importance of home.
- The nonprofit sector faces unique challenges, including funding and measuring social impact.
- The organization is focused on helping 50 million people over the next three years.
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Pinterest’s VP of global creative explains why trend fatigue is real, the mainstream is fading and what brands need to understand about how people are discovering — and reshaping — culture today.
The era of one-size-fits-all trends is over. What’s replacing it is more personal, more emotional and far less interested in mass appeal. As Xanthe Wells, Pinterest’s VP of global creative, explains, today’s audiences aren’t chasing what’s popular — they’re curating what actually resonates.
In this episode of Campaign Chemistry, Wells joins us to discuss Pinterest Predicts 2026, the platform’s annual report forecasting what’s coming next based on insights from more than 600 million monthly users. We explore why nonconformity, emotional comfort and grounded optimism are shaping the next wave of culture — and what trends such as Glitchy Glam, Cabbage Crush and Laced Up reveal about how people are using inspiration as a form of self-preservation rather than self-promotion.
The conversation also digs into what this shift means for advertisers. With trends moving faster but lasting longer, Wells shares how brands can use predictive insights not to chase hype, but to show up earlier and more authentically — meeting audiences with intention instead of manufactured FOMO.
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For years, the advertising industry has been obsessed with "purpose." It was the golden ticket for brands looking to connect with a younger, more conscious generation.
But somewhere along the way, the message got muddied by empty promises and shiny PR campaigns that lacked real-world substance. According to Amy Williams, the founder and CEO of Good Loop, that version of purpose-led marketing is officially dead.
In this episode of Campaign Chemistry, Amy joins us to chart the path forward. She shares her journey from a disillusioned ad creative to the founder of a B Corp that has raised millions for charity by reimagining the value exchange between brands and consumers. We dive into Good Loop’s groundbreaking partnership with IAS to tackle the industry’s carbon footprint, the reality of "greenwashing," and why she believes LinkedIn has become the most underrated tool for business growth.
The sound bite
"Purpose-led marketing is dead."
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For years, the retail playbook was simple: Cut the price, drive the sale. But in the age of AI, the playbook is changing every day.
And while Black Friday and Cyber Monday (BFCM) are still the biggest shopping days of the year, the strategies driving them are shifting beneath retailers' feet as brands try to keep up with the rapidly evolving consumer habits fueled by technological advancements.
In this episode, we sit down with Jamie Domenici, CMO of Klaviyo, a marketing platform for e-commerce businesses, to dive into the evolving consumer psyche, explaining how customers are moving beyond just chasing discounts. She details the immediate, massive impact of agentic AI on consumer habits, forcing brands to be quicker, smarter and more adaptable than ever before. Domenici outlines how businesses must shift their focus from single-transaction sales to building deep, lasting customer relationships through personalization tactics and make an effort to gain a deep understanding of what truly drives purchase decisions in the new era of retail.
The key takeaways
- AI is transforming the shopping experience, making it more personalized and efficient.
- Consumers are spending earlier this holiday season, indicating a shift in shopping habits.
- Based on consumer behavior, brands are moving away from deep discounts and focusing on building customer loyalty.
- Brands must capture every interaction with customers to enhance their shopping experience.
- The pandemic significantly accelerated the shift toward digital shopping and consumer engagement.
- Creative marketing and brand identity remain crucial in a world increasingly driven by AI.
- Consumers are spending more time on product views, demonstrating a focus on purchase consideration before the final transaction.
- The future of retail will be shaped by how well brands adapt to AI and consumer expectations.
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This week, we revisit our conversation with Asha Shivaji, the CEO of SeeMe Index, a platform that uses AI to score brands’ purposes, ads and products on identity and inclusivity. SeeMe Index’s COO and cofounder, Jason Klein, recently spoke at Haymarket’s AI Deciphered panel on AI, ethics and marketing.
Shivaji shares her journey from digital marketing to founding a company focused on inclusive marketing. She discusses the importance of measuring inclusivity in brands, the role of AI in uncovering insights and the evolving conversations around diversity in the beauty industry, an observation she noted during her time working in the beauty space. Shivaji reflects on the lessons learned throughout her entrepreneurial journey, all the way from taking the leap to what she wished she knew when she first began her career.
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Few things unite the world like sport. Global sporting events like the Super Bowl, FIFA World Cup and Olympic & Paralympic Games represent high-stakes marketing battlegrounds where brands not only compete for relevance, trust and eyeballs, but for ways to drive tangible business impact. In today’s complex operating environment, a modern approach is required that puts communications at the center to drive positive storytelling that excites and unites stakeholders while also protecting reputation.
J.J. Carter is President and CEO of FleishmanHillard and a trusted advisor to brands in their biggest moments and on the largest global stages. J.J. will join us to discuss what communications at the core of sports sponsorships means and the evolving role that comms is playing in helping brands multiply ROI for their global investments and moments under the brightest lights.
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Is the agency world in trouble?
Despite the current landscape of layoffs, restructuring and acquisitions, agencies are still consistently producing a stunning 20% return on equity. It’s a number that explains why private equity firms are continuing to invest in agencies, but also fueling a tension between making money and making bold moves.
On this episode of Campaign Chemistry, Brian Wieser, CEO and principal of Madison and Wall, and Olivia Morley, founder of Fusion Front Media, join to discuss the current state of agency business affairs and what the industry can expect in 2026. The group debates the future of independent agencies in the age of PE funding, dissect the right way to invest in AI and talent and challenge the idea that creativity is more than a means to an end.
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Josh Earnest knows a thing or two about navigating turbulence.
Earnest spent years behind the podium at The White House, shaping the national conversation as former President Obama's press secretary. Today, he is EVP of communications and advertising at United Airlines and has played a critical role in reshaping the airline's communication strategies to engage with customers effectively. Earnest shares how his political background has shaped his approach to crisis management, particularly during the pandemic, the importance of differentiation in advertising and the need for a customer-centric approach in the airline industry, especially in times of crisis such as the current government shutdown.
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AI Deciphered is back for a second year!
On Thursday, November 13, three Haymarket Media publications – PRWeek, Campaign and MM+M – will reunite for a daylong conference focused on the ongoing AI revolution.
Attendees will get to hear from leaders across a variety of industries and sectors about how AI is impacting their work and what the future holds for these innovations.
The opening keynote will feature the chief data scientist at The New York Times and the closing keynote speaker will be the global head of generative AI at The Coca-Cola Company.
To preview the second annual AI Deciphered conference are the three editorial leads from Haymarket Media: PRWeek editorial director Steve Barrett, Campaign editor-in-chief Luz Corona and MM+M editor-in-chief Jameson Fleming.
Register here for tickets to the 2025 AI Deciphered conference.
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Every great brand story begins with trust — and a customer who feels seen.
In this episode of Campaign Chemistry, Christina Garnett, marketing strategist and author of Transforming Customer-Brand Relationships, joins editor Luz Corona to explore what truly drives loyalty in today’s world of constant noise and performance metrics.
The conversation breaks down the psychology of emotional connection, how game theory reveals surprising insights into customer behavior (think Prisoner’s Dilemma) and why brands such as Chewy are rewriting the playbook on empathy and service. They also unpack modern-day brand scenarios, such as whether American Eagle’s Sydney Sweeney Has Great Jeans campaign was intentionally executed by the brand to achieve the cultural backlash it received.
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This week we revisit a conversation from last June with Adeela Johnson, CEO and co-founder of travel gear brand Béis, who shared her journey from being a mom of three to leading the successful D2C brand she co-founded with actress and entrepreneur Shay Mitchell. Johnson discussed the importance of consumer-centric design, the importance of relatability in influencer marketing and what the Béis team learned from its early beginnings that helped the brand come out on top in a post-pandemic economy. Johnson also emphasized the significance of community engagement and experiential marketing in building brand loyalty, such as the "Béis Wash" pop up event and teased future Béis plans and innovation.
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Alyson Griffin’s journey from Silicon Valley to State Farm has been an award-winning one for a reason: Since joining the brand nearly five years ago, she and her team have breathed new life into the 103-year old brand’s marketing, partnering with up-and-coming sports and creator talent, gamifying insurance to engage future consumers and capitalizing on opportunities using its own and established IP to remain part of cultural conversations.
In this conversation, State Farm’s head of marketing discusses her transition from the tech industry to the insurance sector, highlighting the unique challenges of marketing in a low-interest category. She emphasizes the importance of clever strategies and innovative campaigns, including celebrity collaborations, to engage customers and break through the competitive landscape. The discussion also covers the significance of brand assets such as jingles and the strategic pivot from a Super Bowl campaign to March Madness.
Griffin talks about State Farm’s innovative strategies to connect with younger consumers, particularly through gaming and cultural collaborations. She highlights the importance of building future demand and brand awareness, especially for younger audiences who may not yet consider insurance. The discussion also covers the success of the Gamerhood initiative, partnerships with Apple TV and the cultural impact of Jake from State Farm. In addition, Griffin emphasizes the calculated risks taken in marketing and the company's commitment to community engagement through initiatives such as the Red Nets Initiative in basketball.
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It’s not every day a 112-year-old brand becomes the must-have accessory of the moment.
But thanks to its commitment to its consumers, Stanley 1913 has gone from rugged and reliable to viral and vibrant. In this episode of Campaign Chemistry, Stanley chief brand officer Kate Ridley discusses the brand's rich history, its evolution over the years and the strategies that have led to its recent resurgence in popularity (including appearances in this summer’s viral Amazon Prime show, The Summer I Turned Pretty).
Ridley shares insights on how Stanley listens to its consumers and adapts its product offerings accordingly through strong cross-functional collaboration, while also highlighting the brand's commitment to sustainability. She also shares a peek under the hood at the brand’s approach to working with famous brand ambassadors and sports teams, with more to come in 2026. Stanley 1913 is a brand of PMI WW Brands, LLC.
The sound bite
“Hang out a little. Not everything needs to be a deck or a data point.”
The takeaways
- Legacy alone doesn’t always guarantee relevance. Ridley shares that a core principle at Stanley is that it is a brand with heritage, not a heritage brand.
- Listening is the new R&D. Similar to the Béis brand, Stanley starts with deep consumer insight — online, in person and through community interaction — so product innovation is always grounded in real behavior.
- Cross-functional collaboration is what brings the big ideas to life. Ridley shared a BTS look at how the product innovation, engineering, design, merchandising and marketing teams are “a super tight crew.”
- Let the product prove the promise. Ridley recounts a viral Stanley story from 2023 in which a woman shared on TikTok how her Stanley cup survived a car fire.
Base partnerships on authentic brand affinity, not contracts. Stanley’s collaborations — from Post Malone to Lionel Messi — grow from brand trust that translates into credibility and viral moments.
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This week on Campaign Chemistry, we’re revisiting a conversation that first aired back in February. ‘Creator-preneur’ Jayde I. Powell discusses her unique approach to content creation when working with B2B platforms including Hootsuite and Sprout Social.
Emphasizing the importance of being true to oneself and her belief that “B2B doesn’t have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.
In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies.
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On this episode of Campaign Chemistry, Luz Corona talks with Geno Schellenberger and Jack Westerkamp, co-founders of Breaking and Entering about their journey from college students to entrepreneurs, the scrappy early days of starting up during quarantine and the role of fun in content creation. They open up about hiring for vision and culture over technical and building a team that thrives on positivity, and reflect on how industry recognition has fueled their growth. With an eye on the future, they share what it takes to stand out in advertising and keep the creative spark alive.
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In this episode, which first aired last February, Campaign's Luz Corona and Leslie Blount went "off-site" to visit the Nespresso office in New York City's Herald Square and chat with Jessica Padula, VP of marketing and head of sustainability for Nespresso US. Padula shined a light on how Nespresso integrates purpose into every aspect of its business, from empowering farmers through beekeeping initiatives to driving trust in recycling programs. The group explored the influence of celebrity ambassadors such as George Clooney and now Eva Longoria, the power of experiential marketing as seen in its then-recent Grand Central activation and how luxury is evolving to be more about accessibility than value today.
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Being a creator these days is costly.
In this episode of Campaign Chemistry, Hannah Campbell, founder and managing director of U.K.-based One Twelve Agency, and Campaign reporters Cecilia Garzella and Julia Walker join in to discuss the late payment crisis in the creator economy impacting all key stakeholders.
Campaign recently published Inside the creator economy’s late payment crisis, an in-depth look at the $250 billion creator economy, exposing flaws in a financial system that touches every corner of the industry. The group discusses the ripple effect of Net 30- 60-, 90-day payment terms when it comes to creators, identifying the ways it impacts their livelihoods, in addition to the toll it takes on the smaller shops representing them. They also take a look at the complexities within the ad agency payment system that lead to the late payment systems and possible solutions for the future.
The sound bite
"What can we do to solve this?"
The takeaways
- The creator pay system typically involves long payment terms, affecting creators' cash flow.
- Delayed payments can lead to significant financial strain on creators and agencies. Creators have reported the long payment terms impact their livelihoods, from providing for families to paying for bills, etc.
- The creator economy is a “Wild West,” as the lack of legislation and regulation allows brands to exploit creators' vulnerabilities. The U.K. has implemented legislation and in the U.S., SAG-AFTRA introduced an influencer agreement in its contracts in 2021.
- Many creators lack the financial literacy to negotiate fair payment terms.
- There is a growing awareness and willingness to discuss payment issues in the industry, as opposed to merely a year ago when it was difficult to get stakeholders to go on record for fear of retribution on brand deals.
- Smaller agencies struggle more with delayed payments compared to larger firms.
- The conversation around creator pay is evolving, with more voices advocating for change and services popping up to aid in the payment crisis.
- Proposed solutions include upfront payments, escrow accounts for creators and regular audits of agency fees.
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The Grinner. Medusa. The Sheriff.
No, these aren’t winners of a Halloween costume contest — they’re archetypes in Mita Mallick’s latest book, The Devil Emails at Midnight: What Good Leaders Can Learn from Bad Bosses.
The Wall Street Journal and USA Today bestseller author Mita Mallick joins the newest episode of Campaign Chemistry to discuss what all of us can learn from bad bosses. She emphasizes that communication isn't just about emails and meetings; it’s about fostering a culture in which people truly feel seen. In today’s climate of layoffs, dwindling retention and rising attrition, we tackle issues such as accountability, the risks of toxic positivity and the reason empathy may be advertising’s most underrated leadership skill.
From managing up and journaling for self-reflection, to acknowledging grief and personal challenges at work, Mallick’s new book offers a road map for leaders seeking to improve — and for employees navigating difficult dynamics.
The sound bite
"It's not easy being a boss.”
The takeaways
- It is critical to treat employees as valued consumers.
- Bad bosses are made, not born.
- Effective communication is crucial for good leadership and team dynamics.
- Leaders should regularly check in with their teams to foster a supportive environment.
- Journaling can help leaders reflect on their behaviors and improve over time.
- Asking for coaching and feedback from team members can enhance leadership effectiveness.
- Managing up is essential for employees to navigate difficult boss relationships.
- Empathy for bosses can grow from understanding their challenges and pressures.
- Toxic positivity can undermine team morale and lead to burnout.
- Leaders should acknowledge personal struggles and the impact these struggles can have on work relationships.
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It’s “the most wonderful time of the year.”
In this episode of Campaign Chemistry, Campaign staffers Luz Corona and Leslie Blount explore the evolution of the US Open into a cultural and marketing phenomenon, highlighting how the event’s fan engagement, brand partnerships and on-site activations have turned it into a playground of creative marketing. This year, the tennis tournament celebrates the 75th anniversary of Althea Gibson, the first Black tennis player to compete at the US Open in 1950 (then called the U.S. National Championship), as her silhouette is the focal point of this year’s “breaking barriers” theme. Alongside the momentous occasion, the US Open continues to deliver the ultimate experience for tennis fans everywhere, seen in the increasing presence of brands including Lavazza, American Express and La Roche-Posay.
The team also identifies trends in major sporting tentpole events (e.g., the power of "FOMO") and the benefit of making these events accessible; this year’s US Open Fan Week shattered records and welcomed nearly 240,000 fans (for free) to the USTA Billie Jean King National Tennis Center before the tournament even began.
They also spotlight individual brand strategies and the impact of experiential marketing, partnerships with athletes and activations both inside and outside the stadium.
The sound bite
"It's all about FOMO and exclusivity."
The takeaways
- The US Open is a cultural phenomenon, as seen in its 2024 record-breaking attendance that saw over 1 million attendees.
- Tennis has become more mainstream, especially in fashion. FP Movement, a subsidiary of Free People, tapped into the trend years ago, quietly building a presence in the athleisure world.
- Financial brands such as Amex and JPMorganChase are consistently making sure they enhance experiences for their cardholders, as seen in their major footprints at the US Open and other sporting events.
- The atmosphere at the US Open is electric and family-friendly, furthering the potential of brand connection with younger generations.
- Brands are focusing on exclusivity and personalization through the power of tech, as seen in The American Express Fan Experience that offers personalized Wilson tennis balls and customized Polo Ralph Lauren merch.
- The evolution of tennis reflects broader industry trends including the power of fandom, cultural relevance, tech-enabled engagement and true authenticity.
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From navigating the early buzz around blockchain to reshaping the image of one of the world’s largest crypto exchanges, Haider Rafique has seen firsthand how consumer sentiment can make or break an industry.
As the CMO at OKX, he led a bold rebrand, one that consisted of unique partnerships with brands including UFC, Manchester City and Tribeca Festival to change the way people see crypto. The film Mild Mild West plays on the Western genre and sees gunslingers looking for gold and threatening people. The short featuring Hollywood legend Chazz Palminteri aims to promote people’s “right to self-custody” of their cryptocurrency.
Rafique also demystifies crypto misconceptions and highlights why instinct can matter just as much as data when building trust with today’s consumer.
The Takeaways
- Rafique’s rebrand of OKEx to OKX was a strategic move to align with the evolving crypto landscape.
- Instincts can guide marketing strategies alongside data analysis, especially when identifying partnership opportunities that can serve as accelerators for brand awareness and community engagement.
- Creative storytelling through film can effectively communicate brand values and industry narratives versus creating a branded film that can often get diluted by agency nuances.
- Consumer sentiment around crypto is often shaped by misconceptions and media portrayals. Education is key to demystifying crypto for the general public.
- Rising stars in the crypto industry are those leveraging innovative applications of blockchain technology.
- Diversification in investment portfolios should include exposure to crypto assets.
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New tech, new client demands and new ways of defining what great work looks like are rapidly transforming the ad industry, but for Justin Thomas-Copeland, these are not challenges to fear.
The new CEO of the 4As joined the latest episode of Campaign Chemistry to discuss his first 100 days in office, from his transition into leadership to his vision for the future of the advertising organization that services ad agencies. He discusses the need for agility in serving members, with a focus on developing next-gen talent, driving human ingenuity, enhancing community engagement and lastly, leveraging technology to better deliver 4As offerings.
Thomas-Copeland also shares his take on the future of awards in the industry, the impact of entertainment and influencers on the ad industry and what brands he thinks are driving the future of marketing.
The Takeaways
- Grace is essential when transitioning into new positions, especially in leadership roles.
- Talent development, incorporating technology and community engagement are amongst the key focuses for the 4As moving forward.
- Copeland aims to foster a culture of human ingenuity within the industry. Agencies need safe spaces to learn and grow, especially in the age of AI.
- Talent management is a key concern for agencies.
- Brand building must adapt to new consumer behaviors. There used to only be ad agencies to execute brand messaging; today, there are a variety of services and specialized agencies to choose from.
- Technology is reshaping the competitive landscape.
- Awards need to evolve with industry standards and the incoming wave of new creatives who care less about awards and more about brand purpose and effectiveness.
- The entertainment industry and the creator economy are changing marketing dynamics.
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On this episode of Campaign Chemistry, Luz Corona speaks with Jonathan Adashek, the SVP of marketing and communications at IBM. They explore how IBM’s 113 year-old legacy fuels innovation, why story “showing” is central to brand identity and how career growth often emerges from uncomfortable moments. From the launch of the “Let’s Create” campaign to weaving AI into the marketing strategy, Adashek discusses leadership lessons, team dynamics and the future of B2B marketing with humility and clarity.
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When Dani Mariano joined Razorfish eleven years ago, the agency playbook looked very different. Today, she finds herself writing an altogether new one. With clients chasing market share and AI’s ever-growing influence on collaboration and creative work, Dani describes how she’s moving Razorfish forward with smart, adaptable strategies.
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And the winner is...Uncommon Creative Studio.
In this episode of Campaign Chemistry, the Campaign team took a special field trip a few subway stops away to the NY headquarters of Uncommon Creative Studio to clink champagne glasses with its co-founder, Nils Leonard, celebrating the agency's recent win as Campaign's Agency of the Year in the US. Leonard discusses the innovative projects that have defined their brand, like the New York Fashion Week viral sensation Rat Boot, and the journey of starting the UK-based agency after leaving his successful tenure at Grey London. He discusses the state of creativity in today's world, along with the lessons learned and the principles that guide Uncommon's work.
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For AKQA founder and former chief executive Ajaz Ahmed, leadership is about one thing: being a decent human being.
On the latest episode of Campaign Chemistry, Ahmed opens up about his WPP departure, the cultural cost of bureaucracy in holding companies and why this is a “golden era” for independent agencies. He shares more details around his latest venture, Studio.One, and how he’s leaning on his lived experience and career lessons to build for what’s next. Ahmed also weighs in on the current Cannes Lions scandals surrounding fabricated award-winning campaigns and it reflects a bigger misalignment in the ad agency world.
The sound bite
“Incentives within holding company structures often prioritize awards over client ROI or satisfaction — and that misalignment drives the wrong behaviors.”
The takeaways
- Indie agencies are having a moment.
- AKQA was built for the internet era — Studio.One is built for the AI era.
- Clients want people, not processes weighed down by bureaucracy.
- The algorithm is not a replacement for the human spirit.
- Holding companies are losing their spark and that’s why talent is flocking to independents.
- Business incentives that prioritize trophies over ROI and client trust encourage the wrong behaviors.
- Leadership is about being a decent human being.
- Legacy isn’t about scale — it’s about impact and the culture you create.
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When it comes to Kudzi Chikumbu’s career success, it’s not just one thing setting him apart.
The creator, author and now podcast host shares his journey from being an accountant to being one of the first employees at Musical.ly before it turned into TikTok and everything in between. After becoming a key player in the creator economy as the head of global creative marketing at TikTok and the creator behind the popular fragrance account, SirCandleMan, the multi-hyphenate has a firm grasp on creating content that cuts through the noise.
Chikumbu also discusses the evolution of TikTok, the challenges and joys of navigating fame and the importance of having an “offline life.” He delves into his podcast, 'Not Just One Thing,' which aims to provide a career playbook for those seeking guidance from successful industry leaders.
Key Takeaways
- Chikumbu played a significant role in TikTok's growth from its early days as Musical.ly.
- The creator economy allows individuals to explore multiple passions and identities online, as seen in Chikumbu’s entrepreneurial endeavors.
- Sir Candleman emerged from Chikumbu’s love for fragrance and storytelling after a shopping encounter in Paris.
- For creators to protect their peace, it's essential to maintain a real offline life.
- When it comes to creating, Kudzi encourages listeners to let go of others' expectations and pursue their passions.
- Taking intentional breaks is crucial for avoiding burnout.
- Chikumbu highlights emerging voices in the fragrance industry like Funmi Monet, who is quickly becoming a force in fragrance culture.
Key sound bite
"Just do it scared."
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In this episode of Campaign Chemistry, Kirshbaum discusses the evolving landscape at the intersection of music and advertising. He highlights the rise of niche artists and "third places," the current state of messiness when it comes to AI and copyright and music festivals like Governor's Ball turning into "brand ball." The discussion also covers successful brand activations during events like Record Store Day and Super Bowl, as well as predictions for 2026.
Key Takeaways
- The music industry, much like the ad industry, is shifting towards niche interests, artists and genres.
- Vinyl sales are increasing, even among consumers without record players.
- AI is becoming a tool for artists, not a replacement.
- Record Store Day has become a significant cultural event amongst beer brands like Dogfish Head and Coors Light.
- Super Bowl performances can significantly elevate an artist's profile, as seen in Kendrick Lamar's continued rise in mainstream culture.
Key sound bite
"Budweiser's [One Second Ads] campaign didn't move the needle."
Chapters
00:00 Introduction to the Intersection of Music and Advertising
02:46 Trends in the Music Industry
05:31 The Role of AI in Music Creation
08:39 Ethics of AI and Music Rights
11:14 Record Store Day and Brand Activations
14:06 The Impact of Super Bowl Performances
16:44 Future Trends in Music and Marketing
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Join Frank Mazzola, chief creative officer, Real Chemistry; and Alok Gadkar, cofounder, CEO and CCO, Tuesday Communications, to hear stories from behind the jury room door. As members of this year’s Pharma Lions Jury, Mazzola and Gadkar share what it’s like in the room, trends from this year’s awards and how pharma clients can get engaged.
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In this conversation, Adeela Johnson, CEO and co-founder of travel gear brand Béis, shares her journey from being a mom of three to leading the successful D2C brand she co-founded with actress and entrepreneur Shay Mitchell. Johnson discusses the importance of consumer-centric design, the importance of relatability in influencer marketing and what the Béis team learned from its early beginnings that helped the brand come out on top in a post-pandemic economy. Johnson also emphasizes the significance of community engagement and experiential marketing in building brand loyalty, such as the "Béis Wash" pop up event and teases future Béis plans and innovation.
Noteworthy quotes
This has been edited and condensed for clarity.
- On authenticity and brand personality: "[Béis] is authentic to who [founder Shay Mitchell] is and obviously we leveraged her following, but it was much more than that. Her personality became the brand's personality. And that is really hard to do... it's hard to develop a sense of community and a sense of loyalty to a brand when people can't relate to it as much."
- On founder vision and humility: "[Mitchell] was very clear early on in the brand [stating] 'I don't want this to be Béis by Shay Mitchell.' Very intentionally, which again is very humble for a celebrity of her caliber to say, 'I want this brand to be innovative, to be meaningful, to have purpose that lives beyond me.'"
- On community-driven innovation: "We had this great vision — it was this huge bag and we gave it to moms in our community and they gave us such tremendous feedback. We changed it before we launched it. And we do that frequently, where we get feedback from our community on color [and needs]."
- On team passion and grit: "You can't replicate and you can't teach [passion]. You either have it or you don't. And when we recruit, [we] want you to have a million different perspectives. I don't want you to agree with me, but I want you to have grit and passion."
- On consumer-centric product development: "The goal for us is always to have consumers say, 'that is a function that I didn't know I needed and now I can't live without.' If [we] get that from a consumer, we're doing our job."
- On community as the next influencer: "Community [is the] next influencer and growing as a trend. We've been seeing that for years and we were founded in that."
- On transparency and creating behind-the-scenes content: "People want to see behind-the-scenes, relatable content. People want to see art [and they] want to know who the people are behind these brands that [they] want to build a relationship with. It's no longer about transactions."
- On building brand relationships beyond transactions: "People don't buy a product. They buy into a brand and they buy into a vision. They buy into a community. We leveraged Shay early in the brand to give the brand personality and make it relatable, not just a brand that existed with a bunch of products."
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If you’ve never been to the basement of the Palais, let us set the scene for you. There are dozens of displays of campaigns for each category that show key details and visuals of some of the top work. Attendees can also visit computer labs to watch films and case studies for the campaigns.
While walking the work, visitors can spot many of the industry’s top creative thinkers and CMOs. During the time Campaign recorded this podcast, we spotted Kory Marchisotto, CMO of e.l.f Beauty, Chad Broude and Megan Lally, CCO and CEO of Highdive, respectively, and Tabata Gomez, CMO of McCormick & Company wandering the floor and looking for inspiration.
In the Palais basement, Campaign was joined by new 4A’s CEO Justin Thomas-Copeland, Brynna Aylward, CCO for adam&eveDDB North America, Christine Olivas, CEO and chief strategy officer for No Single Individual, and Ciro Sarmiento, CCO for Colle McVoy.
They each walked the work, breaking down several campaigns that they loved, why they worked and in some cases, how they made them.
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What does it take to secure, plan and execute a main stage presentation at Cannes? Christopher Charles, executive creative director at 21Grams, and Fiona Cauley, a comedian with Friedreich’s Ataxia, who recently opened for Nikki Glaser, are fresh from their presentation on the main stage at Cannes. Hear the behind-the-scenes story of their presentation, how it went and what they believe the impact will be for healthcare marketing.
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Caroline Winterton is steering a new era of integration and creativity at North America uniting distinct agency brands while preserving their unique strengths. Her empathetic, future-focused leadership has driven deeper collaboration, emotionally resonant work, and business growth, with recent client wins like IKEA and Bimbo global and top industry honors such as 2x Grand Effies at the Global Best of the Best underscoring the agency’s momentum. Through it all, she continues to champion creativity as a strategic advantage and compassion as a leadership superpower.
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The founder and CEO of Lupine Creative and LumiCup sits down for a special Pride episode of Campaign Chemistry to share her remarkable (and remarkably bumpy) journey as a proudly queer business founder, and her commitment to empowering the LGBTQ+ community through her agency work and Do The WeRQ — the initiative she cofounded with Graham Nolan.
Wolff also discusses the current state of LGBTQ+ representation in the industry; the impact of societal changes on brand support and brand engagement with the LGBTQ+ community; the importance of brands understanding backlash and having a solid plan when supporting marginalized communities; and the necessity of integrating DEI into business models.
This episode contains lessons in perseverance, self-acceptance and finding balance between work and passion in creative industries, sprinkled with calls to action for brands, the industry and all of us as we navigate a climate rife with uncertainty and division.
The theme may be Pride, but the takeaways are so evergreen, you'll want to listen and share year round.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this episode of Campaign Chemistry, Luz Corona sits down with Christi Geary, GM and head of marketing agency at Advantage Solutions (AUC + Amp), to explore how brands can bridge the perceived divide between technology and humanity in brand building. They unpack why AI alone can’t win hearts, how behavioral science and emotional insight reshape conversion strategies and why the future belongs to brands that blur the line between connection and commerce. Geary shares how unified operating models are helping brands build meaningful, measurable relationships in a tech-fueled world.
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Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.
We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes.
Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.
We also discuss why Arthur Sadoun, the chief executive of Publicis Groupe and a speaker at Campaign House on day one of the festival, has called for the industry to take a “different” approach at Cannes this year and the introduction of new “safe zones” at the festival.
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In today's world, every good marketer needs an "escape hatch" plan in case social platforms go awry. But Saylor co-founder and CEO Will Trowbridge knew this years ago.
In this episode of Campaign Chemistry, Trowbridge joins Campaign editor Luz Corona to discuss how the Netflix alum built one of the fastest-growing agencies by redefining social-first creative. Trowbridge shares how his time at Disney and Netflix shaped Saylor’s DNA, why “everything is social” and how agencies must adapt in real time to keep up with cultural and platform shifts.
The conversation also dives into Saylor’s newest venture, Elevado, an AI-powered content studio built for future-proof creative production. Trowbridge breaks down how AI should be a tool — not a threat — and how agencies can maintain a human touch while embracing innovation. Plus, he shares advice for aspiring indie founders, the secret sauce to great client service (hint: don’t be a jerk) and why Rhode and Liquid Death are the brands to watch.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Havas Media Network’s North American chief investment officer, Jon Stimmel, joins Campaign's Luz Corona to unpack the evolving world of media investment. From navigating supply chain volatility to integrating AI with intention into media buying, Stimmel explores how Havas Media is guiding clients through complex choices without sacrificing long-term strategy, offering insights on transparency with ad tech partners and balancing flexibility with pricing power in an uncertain economy. Plus, we dive into the agency’s approach to retail media, cultural intelligence, community-based marketing and how Havas is redefining success across traditional and emerging channels.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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After nearly two decades together at major shops, Brett Banker and Eric Segal launched X&O (Experts and Officers) in 2023 with a bold proposition: no pitching and no “agency bloat.” Just expert-led sprints designed to solve real problems — fast.
As the traditional holding company model faces change and independent agencies gain prominence, Banker and Segal provide a candid perspective on contemporary creative collaborations and guidance for aspiring agency leaders. In this episode of Campaign Chemistry, the longtime duo share the story behind their nimble consultancy built to challenge the traditional agency model. Banker and Segal unpack what it means to work "top-to-top" with clients like Coca-Cola and Smashburger, what they look for in clients in order to pull off their fast-paced work style and their embrace of AI as their “third founder.”
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Dating is hard, but when your brand promise is the dating app "designed to be deleted,” the advertising might arguably be slightly more challenging.
And yet, the Hinge marketing team is here to keep the app's promise. In this episode of Campaign Chemistry, Hinge president and CMO Jackie Jantos discusses the unique approach of Hinge in the dating app landscape, emphasizing its mission to encourage real-life connections, especially among Gen Z. She shares the importance of storytelling at Hinge headquarters, as seen in No Ordinary Love, a literary storytelling series featuring five real Hinge love stories reimagined by contemporary writers. The stories alternate between both partners' perspectives, showcasing the overthinking, miscommunications and unexpected connections during the early stages of dating. The campaign includes weekly releases on Substack with a foreword by Roxane Gay. Starting in June, the stories will be available as a limited-edition hardcover book for book clubs in New York and London.
Jantos also highlights Hinge's social impact initiatives aimed at combating loneliness following the pandemic, the balance between technology and human interaction in dating and her thoughts on emerging talent in the industry.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Campaign editor Luz Corona sits down with Doug Grumet, EVP of media, intelligence and innovation at Advantage Marketing Partners, to decode the shifting dynamics of this year’s upfronts. From AI’s growing role in targeting to the rise of retail media, live event bets and how social-first brands are rethinking spend, Grumet shares a strategic view on where media dollars are heading — and why flexibility is the smartest buy in today’s evolving landscape.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this episode of Campaign Chemistry, Luz Corona sits down with Tribeca Enterprises president, global chief commercial officer Christopher Brady to talk about the Tribeca Festival’s next chapter.
From expanding beyond film to spotlighting immersive experiences, podcasts and branded content, Tribeca is reshaping what a festival can be. They discuss the 2025 lineup, new initiatives for emerging filmmakers and how brand partnerships like Tribeca X are helping redefine storytelling in the creative industry. With 500 events planned over 14 days, Tribeca is more ambitious than ever — and it’s creating space for a new generation of creators to thrive.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this special edition of Campaign Chemistry, the Campaign US editorial team unpacks the journey of the Campaign Cup, from early matchups to its two finalists, both Super Bowl ads. They explore the evolving role of nostalgia, celebrity influence and cultural resonance in advertising, while sharing their behind-the-scenes insights from the selection process. Plus, hear their predictions, hot takes and what today’s most iconic ads reveal about the future of creative strategy.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Much like the Campaign award she received a few weeks ago, Asha Shivaji is an inspiring woman.
The CEO of SeeMe Index — a company that uses responsible AI to track how inclusive brands really are — shares her journey from digital marketing to founding a company focused on inclusive marketing. She discusses the importance of measuring inclusivity in brands, the role of AI in uncovering insights and the evolving conversations around diversity in the beauty industry, an observation she noted during her time working in the beauty space. Shivaji reflects on the lessons learned throughout her entrepreneurial journey, all the way from taking the leap to what she wished she knew when she first began her career.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits down with Karen Kovacs to unpack NBCU’s multi-platform strategy — from the cultural dominance of Bravo to the growing importance of Telemundo in reaching Hispanic audiences. They also discuss lessons from past campaigns, how news continues to anchor audience trust and why emerging sports talent may be the future of brand storytelling.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Technology has evolved and driven new consumer behaviors — forcing advertisers to rethink how they can attract new customers, retain loyal ones and what they can do to drive the most impactful campaigns. Commerce and transaction data is one of the last truly intent-driven indicators available. Dr. Mark Grether, SVP of PayPal Ads, joins Campaign to discuss the rise, advancements and value that commerce media provides advertisers in driving truly impactful campaigns.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, doubling down on data, and making sure every creative decision is backed by strategy—and legal. In this episode, I talk with Jenny Danzi, Pepsi's head of brand marketing, about the ‘Food Deserves Pepsi’ campaign and how her team is adapting to reach Gen Z and Millennial audiences. We dig into the brand’s sampling and trial efforts, the importance of internal culture and what it looks like to launch new products in a world where attention is scarce. It’s a snapshot of how big brands are staying agile — and why the collaboration happening behind the scenes is just as important as what hits the screen.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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We Are Rosie wants people to work.
The marketing solutions platform was created in 2018 by former ad exec Stephanie Nadi Olson to provide freelance marketers with opportunities to create project-based work with the flexibility that comes with working remotely. In return, they would receive exposure to opportunities of working with major brands without having to upend their lives, in addition to receiving benefits that typically come with full-time employment.
In this episode of Campaign Chemistry, We Are Rosie managing director of creativity Marie Lamonica joins to spotlight the evolution of Rosie over the years, from navigating the uptick in layoffs and industry challenges to building an inclusive culture grounded in transparency and trust. The nontraditional employment structure is now powering a community of over 30,000 freelancers, affectionately referred to as “Rosies and Brosies.” Lamonica also shares career and life lessons learned from years of being a working mom in advertising and why failure can be a good thing.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Have you ever eaten something that ‘just meals good’?
That’s the premise of Panera’s fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z. In this episode of Campaign Chemistry, Campaign sits down with 72andSunny’s group creative director Peter Hughes and executive strategy director Geoff McHenry, along with Panera CMO Mark Shambura, for a behind-the-scenes look at Panera’s first campaign since selecting the shop as its agency of record. The team shares stories from the original business pitch to the production of the new spots, all while highlighting the key components of the brand identity that they saw a need to preserve.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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And the winner is...Uncommon Creative Studio.
In this episode of Campaign Chemistry, the Campaign team took a special field trip a few subway stops away to the NY headquarters of Uncommon Creative Studio to clink champagne glasses with its co-founder, Nils Leonard, celebrating the agency's recent win as Campaign's Agency of the Year in the US. Leonard discusses the innovative projects that have defined their brand, like the New York Fashion Week viral sensation Rat Boot, and the journey of starting the UK-based agency after leaving his successful tenure at Grey London. He discusses the state of creativity in today's world, along with the lessons learned and the principles that guide Uncommon's work.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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From heavy metal to hydration, the rise of the Liquid Death brand proves that strong marketing can revolutionize any brand category. Even water.
In this episode of Campaign Chemistry, Liquid Death SVP of marketing Dan Murphy shares a BTS look at the brand turning the ad industry on its head with humor, creativity and a fearless approach to storytelling. The small but mighty creative team has always led with entertainment first, capturing the loyalty of Americans that helped pave the way to its most recent partnership with Madison Square Garden. Murphy also shares advice to today's CMOs on how to navigate brand messaging in today's world, citing lessons learned from his time in agency world and his time at a bold brand like Liquid Death.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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At the heart of the ad industry’s evolution is storytelling. But in a world driven by data and content saturation, how do brands create narratives that truly resonate?
Ashish Verma, the driving creative force behind Bloomberg Media Studios, has built a career on answering that question. In this episode, the global head of creative and of Bloomberg Media Studios discusses his career journey, from ad agency days to one of the biggest B2B publications in the world. He shares a how Bloomberg collaborates with brands to create meaningful content, emphasizing the pub’s stance as a thought leadership platform that aims to serve (not sell) meaningful stories, including the Turning Point film series in partnership with HSBC.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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It's been an epic run for Marla Kaplowitz at The American Association of Advertising Agencies (The 4As).
After eight years at the US trade association, Kaplowitz is stepping down from her CEO role. In this episode of Campaign Chemistry, she joins editor Luz Corona to reflect on her tenure at The 4As, discussing the "bittersweet" transition out of the organization. She shares insights on the works she is proudest of during her tenure, the challenges faced during the pandemic (similar to the ad biz challenges of today) and the critical role of content and resources for agency members. Kaplowitz also offers advice for her successor and future industry leaders working through the current landscape of the advertising industry, emphasizing the need for adaptability and grace.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of content and viewing experiences, it can be more complex than ever to really understand where your customer spends their time, especially relative to your competitors. Join Nielsen for a lively podcast discussion on changing audience viewing behaviors and understanding how the industry is craving advanced data that uncovers insights beyond age and gender across linear and streaming.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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The future of marketing is moving fast — AI is reshaping how we work, regulations are shifting and CMOs are being asked to do more than ever before. So, what will the next five years look like?
At Campaign Convene 2025, industry leaders tackled these big questions in a panel called Outlook 2030: Preparing for the Next Half-Decade of Marketing. Alison Pepper from the 4As, Donna Sharp from MediaLink and Doug Melville from Jodi AI shared their takes on everything from political and economic shifts to the evolving role of marketers in a rapidly changing world.
The conversation explores the future of marketing and advertising leading up to 2030, focusing on the impact of political changes on the roles and responsibilities of the CMO. Pepper, Sharp and Melville discuss the challenges and opportunities presented by current events, from understanding their consumers, regardless of political affiliation, to navigating the complexities of DEI initiatives. The discussion also shines a light on the accountability of corporations, the creative disconnect with the American consumer and the regulatory landscape surrounding AI. As the role of the CMO transforms, the need for innovative approaches and a moral compass in marketing becomes increasingly critical.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Ever have a nice, tasty bowl of 'brand soup'?
Let's hope not, as it's a term coined by Worthi founder and CEO Myles Worthington that refers to the result of brands engaging with a trend that is completely irrelevant to the brands themselves (e.g., Brat summer). Yum.
In this episode of Campaign Chemistry, the agency leader shares insights into his journey of building a cultural connections agency focused on underestimated audiences. He discusses the importance of reimagining DEI, the challenges of growth marketing and the need for brands to authentically engage with cultural conversations to avoid that unappetizing "brand soup" moment. Worthington also offers lessons learned and valuable advice for aspiring agency founders against the backdrop of indie agencies on the rise.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Emphasizing the importance of being true to oneself and her belief that “B2B doesn’t have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.
In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this episode, Campaign's Luz Corona and Leslie Blount go "off-site" and visit the Nespresso office in Herald Square to chat with Jessica Padula, VP of marketing and head of sustainability for Nespresso US. From empowering farmers through beekeeping initiatives to driving trust in recycling programs, Padula shines a light on how Nespresso integrates purpose into every aspect of its business. The group explores the influence of celebrity ambassadors like George Clooney and now Eva Longoria, the power of experiential marketing as seen in its recent Grand Central activation and how luxury is evolving to be more about accessibility than value today.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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It was the Super Bowl ad that delivered a "dream dinner party" roster of talent.
In this episode of Campaign Chemistry, Campaign senior reporter Leslie Blount speaks with Danielle Hawley, global head of creative and brand at Uber, and Dave Horton, ECD and partner at agency Special U.S., for a peek into the kitchen for the 'Football is for Food' campaign by Uber Eats. They discuss the creative process, the importance of humor (especially when it's self-deprecating) and the dynamics of their client-agency relationship that made this collaboration such a success. The duo also share a BTS look at working with the famous foodies like Martha Stewart and Hot Ones host Sean Evans along with frontman Matthew McConaughey, Charli XCX, Kevin Bacon and Great Gerwig.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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For all the momentum leading up to The Big Game, the post-Super Bowl blues can make football fans feel pretty slow on a Monday.
That's why Coors is reminding its consumers that the beer is "made to chill" for them on these occasions.
In this post-Super Bowl conversation, Marcelo Pascoa, marketing VP for Coors Brands, discusses the multichannel 'Case of the Mondays' Super Bowl campaign that was launched in January with a series of "universal" and relatable mistakes. The brand inconspicuously teased Monday-prone errors like typos in its advertisements on major advertising "stages" like Times Square billboards, print ads in the NY Times and finally, Super Bowl night.
Pascoa emphasizes the importance of creativity and collaboration with agency partner Mischief, highlighting how the two worked together to ensure it hit the right notes of humor and timing, and other standout ads of the night.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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A Super Bowl spot featuring the one and only Beyoncé can be a tough act to follow, but Verizon is here to keep the party going.
Thirty parties, if we are getting specific.
On this episode, Verizon VP of partnerships Nick Kelly discusses the telecoms brand’s innovative approach for this year’s Super Bowl. The brand is focusing on local engagement and a customer-centric strategy through its major Verizon FanFest activation, where Verizon will be hosting SB watch parties and experiences in its 30 NFL markets across the country. Kelly shares a behind the scenes look on how the major feat is coming to life, from command rooms to employee engagement, and how the brand is tailoring the events to honor the culture of each market.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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On Sunday, Feb. 9th, American families and friends will gather around the TV to watch the Eagles take on the Chiefs in Super Bowl LIX. There will be plenty of food, and maybe a beverage or two.
Enter Pepsi.
In this conversation, Campaign senior reporter Leslie Blount speaks with Pepsi head of brand marketing Jenny Danzi about the brand's exciting on-site plans for the Super Bowl in New Orleans. They discuss the comeback of 'The Pepsi Challenge' and the brand's strategy to engage consumers through food and beverage pairings. They also discuss the significance of Pepsi Zero Sugar, especially in today's landscape of changing consumer behavior, and the overall experience Pepsi aims to create during the big game weekend.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this conversation, the CEO and founder of The Ankler, Janice Min, discusses the rapid growth of their “hit Hollywood newsletter,” the importance of quality content to today’s readers and the evolving dynamics of the entertainment industry. Min emphasizes the significance of building a strong editorial team, the rise of the creator economy and the need for media to adapt to changing audience preferences. She reflects on her career learnings in the entertainment biz and the passion and dedication required to succeed as journalists in today’s volatile media landscape.
Convo Highlights
- Paid subscriptions for media are increasingly valued by audiences. The Ankler has grown rapidly since its inception, focusing on quality content that lives behind a paywall. Quality over quantity is essential in content creation.
- The entertainment industry is constantly undergoing significant disruption and change, from national crises to key players in the streaming space.
- The creator economy is a vital and independent sector of the media landscape, increasingly gaining momentum in Hollywood. The Ankler recently launched Like & Subscribe, a newsletter solely dedicated to the influence of creators in the entertainment industry.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this conversation, Luz Corona and Pinterest VP of global business marketing Stacy Malone explore the unique appeal of Pinterest, particularly its role as a platform for creativity and idea exploration rather than social interaction. They discuss the significance of Pinterest Predicts and the Palette Report, detailing the extensive year-long process behind trend predictions and the value these insights provide to advertisers, citing an 80% success rate over the last five years. The conversation also highlights emerging trends like 'Moto Boho' and 'Cherry Red,' the evolving role of tech in the ad industry and Pinterest's commitment to maintaining a positive and non-performative space for users.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Campaign U.S. is back with Convene Marketing Evolved. February 27th in New York City. This is the event for forward thinking professionals looking to tackle the most pressing topic shaping the future of marketing. From the impact of generative AI to navigating the new era of fandoms and passion points. Convene is where industry leaders meet to connect, learn, and shape the future. Brand marketers attend free! Secure your spot now at campaignusconvene.com.
As the major holding company's global chief equity & impact officer, Emily Graham is not just sparking conversations—she’s helping drive real transformation.
In this episode, Emily Graham takes us through her career journey in ad agency world leading groundbreaking DEI initiatives. The discussion explores how the industry is evolving, the tough client conversations that are shaping progress and the powerful role employee resource groups play in building inclusive spaces. She also shines a light on industry emerging talent in the Diversity Action Alliance, a non-profit coalition dedicated to enhancing racial and ethnic diversity in the comms world.
And even with all the momentum, Emily reminds us of the importance of protecting your peace while staying committed to the work.
Conversation Highlights:
- The current state of DEI is complex and fraught with challenges, especially in the ad industry. Graham reports companies are taking one of three paths: doubling down on inclusivity efforts, reform, or retract.
- Transparent client conversations are crucial for effective DEI strategies. Graham advises brands that are reforming DEI initiatives establish a clear vision and commitment.
- Employee well-being is paramount in navigating industry challenges, especially in today's news cycle that includes environmental catastrophes, a divisive political climate and anti-DEI rhetoric. ERGs play a vital role in fostering an inclusive and supportive culture.
- Protecting one's peace is important in a demanding role like leading efforts in the DEI space. Graham credits leaning on colleagues and allies for support while remaining committed to the work.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this conversation, Simon Kanter discusses his visit to New York from the UK, focusing on the global transformation of the Campaign brand. The Haymarket Media Group creative director shares the rich history of Campaign (including the publication’s role in inspiring the early beginnings of Saatchi and Saatchi) and the importance of celebrating emerging talent in the advertising industry.
The conversation also highlights what is to come for Campaign in the American market, including the relaunch of the Campaign website, the innovative Campaign Cup initiative during March Madness and more.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall Street Journal CMO Sherry Weiss, AKQA president Tesa Aragones and Annex88 CCO Andre Gray.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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BMF founder Brian Feit and head of strategy Josh Tierney discuss their festive collaboration with 'The People's House,' the challenges of working in a historic space and the festive spirit felt amongst the staff and volunteers decorating for the Biden Administration's last Christmas in The White House. They also touch on future projects, including work with Beyonce, and treating their employees and partners with the same care as their clients.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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The creator economy has changed quite a bit over the last six years. And according to Whalar's president of North American Brand Partnerships, Joanna Cronk, the desire to work with creators has never been stronger - because they are breaking all the rules.
In this conversation, we chat with Cronk about the evolution of creators going from influencers to entrepreneurs, the benefits of prioritizing trust over creative control and why industry payment terms are harmful to the creator economy. Cronk also shares a few creative ideas from her agency day that ended up on the cutting room floor, including a Game of Thrones-branded NASA spacecraft.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this conversation, AKQA president Tesa Aragones discusses the business challenges keeping her up at night, her experience creating 12 patents for Nike and shares a touching, personal story during her time working with Kobe Bryant on product innovation. Prior to AKQA, she worked at major brands like Nike, Discord and VSCO. Aragones also shares valuable advice to the next generation of CMOs and creatives.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this conversation, American Express CMO Elizabeth Rutledge discusses the significance of Small Business Saturday, a movement initiated by American Express in 2010 to encourage consumers to shop at their local businesses. Having held various roles throughout the organization before becoming CMO in 2018, Rutledge reflects on her 35-year trajectory at American Express and identifies the common thread throughout her work: Understanding consumer needs. Rutledge also addresses the importance of mentoring the next generation of marketers and the potential of AI in enhancing marketing strategies.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief data and analytics officer at Initiative and chief product growth officer of Interact, share insights on the creation and impact of Interact, a revolutionary technology powered by Interpublic, that’s reshaping how businesses connect with audiences, create content that converts and orchestrates omni channel experiences for growth.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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Joe Maglio, president of Cheil North America and CEO of McKinney and Barbarian, elaborates on the unique structure of Cheil, its relationship with Samsung and the challenges and benefits of working within this framework. Maglio also shares insights on maintaining creativity in long-term client relationships, the significance of achieving B Corp status and the evolving purpose agenda in business. He compares the agency model of Cheil with traditional holding companies, emphasizes the value of advertising to the overall economy and looks ahead to future trends, including the impact of AI on the industry.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
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In this conversation, Armstrong discusses her journey at FCB over the past five and a half years, highlighting the challenges faced during her tenure, particularly during the COVID-19 pandemic. She emphasizes the importance of agency culture, hybrid work dynamics, and maintaining strong client relationships. Armstrong also reflects on the significance of creativity in modern advertising campaigns and shares insights on mental health initiatives within the industry.
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After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWA\Chiat\Day in April this year.
Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.
She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and Tapestry chief growth officer Sandeep Seth brought his expertise to NYC in 2021 to oversee growth at the designer accessories brands Kate Spade and Stuart Weitzman, both owned by Tapestry.
Seth talks about attracting Gen Z consumers by taking "your grandmother's brand" Coach into the metaverse, introducing sub-brand Coachtopia whose products are good both for business and the planet, why consumers are the boss and spending time with them in their homes and while they are shopping, and Tapestry's commitment to sustainability in a market not known for that quality.
He also updates us on Tapestry's move to acquire Capri — owner of the brands Versace, Jimmy Choo and Michael Kors — which was blocked by a U.S. court last week.
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Steve Denekas joined Crispin as chief creative officer in February from Dept and set about reinventing the 59-year-old agency by leaning into its history while building a new positioning.
In this episode, design guru Denekas tells Campaign Chemistry how he utilized his roots at Energy BBDO, Wieden+Kennedy and Instrument working on iconic brands such as Levi's, Nike and Dodge to construct a next-generation creative offer.
He also opines on subjects including Nike's recent troubles, what a Crispin client looks like now, building a diverse creative team and working within the Stagwell holding company.
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Michael Houston is president of the US for the holding company. He assumed that role in 2022 following 15 years with Grey Group, one of the holding company's constituency agencies. He's responsible for promoting WP's offering and collective capabilities, and has a good handle on these team WPP pitches.
Before this role, Michael served as worldwide CEO of Grey for five years and as part of a 15-year run at the agency. We chat to Michael about the pitch, how these team pitches work, how holding companies are going to market in 2024, as well as creativity, procurement, the time when you need to collaborate, the time when you need to go it alone and much more.
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Odds are you find yourself in a home improvement store every month grabbing flowers for the garden, a new backdoor or even a 12-foot abominable snowman Christmas decoration.
And in most corners of the country, odds are you have two competing options–Home Depot or Lowe’s Home Improvement. So how does the latter win consumers over? The brand is focused on developing a stronger loyalty program to drive more repeat visits, while using its creative to reach the newest generation of home buyers.
The brand has shot for the stars with its partnerships, bringing in the world’s top soccer star, Lionel Messi, for a summer campaign touting its associates who love to assist customers. This fall it revived its NFL partnership with Travis Kelce, Christian McCaffrey and Dak Prescott taking center stage in the campaign to spotlight the home improvement chain’s customer service, app offerings and more.
Behind it all is Jennifer Wilson, a long-time Lowe’s marketer who took on the CMO role in the spring. She brings nearly two decades of experience at the brand and recently on-boarded a new creative partner, Dentsu Creative.
In this episode, we’ll dive into the strategy behind the loyalty program, why Lowe’s is tapping sports stars and how Lowe’s has created a solid marriage with Dentsu Creative.
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Bubble Skincare launched in 2020, when Gen Z founder Shai Eisenman saw a white space in the market to reach people in her own cohort with safe, affordable and fun products. Lindsay St. Clair joined her to help launch the brand, known for its signature colorful packaging, that year.
Fast-forward to today, and Bubble has more than 2 million followers on TikTok and has expanded into retailers including Walmart, CVS and Ulta Beauty. As it reaches beyond its core demographic to adults, it's dedicated to being transparent and clear about which of its products are safe for kids and teens. And it’s carved out a niche around mental health and creating joy that’s unique in the beauty space.
In this episode, St. Clair, VP of brand and creative, talks about building the Bubble brand and how the company taps into its young community for product development insights.
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There are many common misconceptions about the gaming community that Rachel Delphin is working to dispel.
The Twitch CMO says that as livestreaming technology becomes more advanced, more creators are entering the Twitch universe from different categories — from travel to music to entertainment — and she’s working to help the community and advertisers understand the breadth of content on the platform.
In this episode, Delphin also teases plans for TwitchCon, kicking off in San Diego on Sept. 20, and shares her predictions on where the livestreaming space is headed.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Ulta Beauty is on a mission to bring joy to its customers and the world more broadly by flipping the narrative around beauty from negative to positive.
Leading the charge is CMO Michelle Crossan-Matos, who joined the beauty retailer in early 2023 to lead marketing efforts, from upper-funnel brand campaigns to lower-funnel performance ads and the company’s retail media network, as well as its 44 million-member strong loyalty program.
Under Crossan-Matos, Ulta has pledged to create 10 million moments of joy. Central to the Joy Project are Ulta’s retail associates, who are becoming the face of Ulta’s brand through its Beauty Associate Ambassador program.
In this episode, Crossan-Matos chats about how Ulta is keeping up with a changing beauty landscape and why having a strong purpose is essential for brand success.
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How do you retain the heritage of a legacy brand while keeping it fresh for a new generation of consumers?
That’s the challenge Ciara Dilley tackles every day in her role as global VP of brand at Lay’s and Quaker, two iconic snack brands under the PepsiCo umbrella. This year, that work has manifested in a global brand refresh for 150-year-old Quaker and an investment in women’s soccer for 92-year-old Lay’s.
In this episode, Dilley chats about how she manages the two brands globally while allowing them to adapt to their local markets, and shares why she thinks global corporations have a responsibility to give back to their communities, whether or not purpose marketing is in vogue.
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In this episode, Jeremy Heilpern, CEO of Ammunition, reveals the game-changing impact of strategic positioning on agency success. Heilpern dives into how the power of focus and the discipline to say 'no' can sharpen your business strategy. With real-life examples, he explains why it's easier to succeed when you target fewer, high-impact goals. Later, Heilpern takes us behind the scenes of his agency's recent rebrand, illustrating how clear, intentional positioning can elevate your brand and fuel long-term growth. Tune in to discover the strategies that set Ammunition and the clients they serve apart in a crowded market.
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Not everyone might find the home warranty space exciting, but Kathy Collins does.
The SVP and chief revenue officer of Frontdoor is responsible for overseeing marketing, sales and product for the home warranty brand as well as the Frontdoor app, which connects homeowners with qualified professionals to help with repairs.
After shepherding the launch of the Frontdoor app in April 2023, Collins set her sights on revitalizing the 53-year-old American Home Shield brand with a new campaign fronted by Saturday Night Live star Rachel Dratch.
In this episode, she dives into her role as chief revenue officer, takes us behind the scenes of the rebrand and talks about the future of the Frontdoor and American Home Shield brands.
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Ariel Kaye started Parachute 10 years ago with a focus on two things: quality and brand.
The home goods and bedding company launched in 2014, as direct-to-consumer brands were starting to flood the marketplace. Like others, it steadily grew its audience and customer base on platforms such as Facebook and Instagram before expanding into physical stores in 2016, making an impression on shoppers with its easy e-commerce set-up and messy-chic lifestyle aesthetic.
Today, though the DTC space has evolved, Parachute is still focused on creating a brand people can connect with — both virtually and physically — as consumer shopping habits continue to evolve.
In this episode, Kaye chats about why she set out to launch her own company and why brand and storytelling have always played a key role in its success.
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After 12 years at Georgia-Pacific, Laura Knebusch last year worked her way up to lead the marketing department for the paper company’s consumer products division, overseeing household brands such as Brawny, Dixie and Quilted Northern.
As part of her remit overseeing marketing and customer experience, she’s modernized the department by bringing in-house functions such as content, analytics and mar tech, and shifting investment toward digital and social media. At the same time, as consumers began shopping more for consumer staples online during the pandemic, Knebusch has pushed Georgia-Pacific’s brands further into e-commerce and retail media.
In this episode, Knebusch chats about leading transformation at a nearly 100-year-old organization and what the future looks like as new technologies such as generative AI enter the picture.
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Michelle Froah established her career at major brands such as Samsung, Procter & Gamble, Kimberly-Clark and MetLife. But a little over a year ago, she took on a new challenge as chief marketing and innovation officer at ETS.
The nonprofit organization creates educational assessments and accreditations across industries, helping people in both schools and workplaces upskill and advance their learning in a variety of fields. While ETS is not a household name like some of Froah’s other previous companies, the opportunity to help transform a business undergoing a major evolution was too exciting for her to pass up.
In this episode, Froah chats about ETS’ rebrand, completed in the spring, how innovation fits into her role and what’s next for the organization.
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As the U.S. hurdles toward the 2024 presidential election, both candidates are confronted with the same issue brands face every day: how to reach Gen Z.
With Joe Biden ending his candidacy July 21, Democrats are giving this challenge fresh thought as Kamala Harris steps into the spotlight as the party’s frontrunner nominee. As a younger candidate with proven social media savvy, Harris has an opportunity to match Trump’s social media prowess.
According to Ramaa Mosley, cofounder and chief creative officer of Gen Z-focused agency Adolescent Content, both candidates can only win with Gen Z by being clear and authentic about their policies and entertaining in their online communications.
In this episode, Mosley shares insight on how candidates can reach Gen Z and what brands can learn from their strategies during a contentious election cycle.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Musi chats about evolutions in the commerce space amid Amazon Prime Day sales. campaignlive.com What we know about advertising, you should know about advertising. Startyour 1-month FREE trial to Campaign US.
The Titanium Lion is the most coveted award in Cannes, recognizing entrants for groundbreaking and innovative work that makes the jury — and consumers — view the world differently.
Debbi Vandeven, global chief creative officer of VML, was the jury president for the Titanium Lions last week in Cannes. She takes us inside the jury room, where creatives awarded the Grand Prix to Doordash and Wieden + Kennedy for Doordash-all-the-ads, a Super Bowl campaign that Vandeven described as an extremely clever product demo.
In this episode, Vandeven also chats about some of the other contenders in the Titanium category and shares how her takeaways from Cannes are informing her approach to creativity at VML.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.
Cannes Lions 2024 – final UK shortlists table
A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.
PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot.
Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests.
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Fresh off its NewFront in April, Roku is coming back to the beach for Cannes 2024. Rachel Helfman, Roku’s director of ad marketing and creative solutions, will uncover the advertising solutions Roku is eager to pitch to brands, and what hot topics she predicts will dominate conversations this year. This episode is your insider guide to Roku’s unique strategies and innovations.
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Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.
Cannes Lions 2024 – final UK shortlists table
The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".
At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.
Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician.
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Charlotte Rawlings, roving reporter for Campaign in the UK, Maisie McCabe, editor of Campaign UK, Rahat Kapur, editor of Campaign Asia, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the second night of awards.
Cannes Lions 2024 – rolling UK shortlists table
The Grand Prix Lions wins included German DIY-store chain Hornbach and Heimat\TBWA for the Square Metre in film craft and Spotify Advertising and FCB New York in digital craft for Spreadbeats.
Plus French telecom group Orange and Marcel won the Grand Prix in Entertainment for Sport for “Women’s Football” and we report on how the Olympic torch came to Cannes Lions on Tuesday.
We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.
Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.
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Nicola Merrifield, premium content editor of Campaign in the UK, David Brown, joint editor of Campaign Canada, and Kate Magee, global intelligence editor of Campaign, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.
Cannes Lions 2024 – rolling UK shortlists table
The Grand Prix Lions wins included Specsavers and Golin for Mishearing Test in radio and audio for the UK and Dramamine and FCB Chicago for The Last Barf Bag in Health & Wellness for the US.
There were two Grand Prix wins in outdoor for Pedigree and Colenso BBDO Auckland for Adoptable by Pedigree and for Unilever’s Magnum and Lola Mullen Lowe Madrid for Stairs.
We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.
Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts
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In this first episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who come together to make their predictions for Cannes Lions 2024.
We discuss our Cannes Contenders — the creative work that we hope will do well in the Lions awards —and look forward to the new humour category, plus we offer practical tips for getting through the “marathon” week.
Campaign also speaks to festival CEO Simon Cook as award entries are “broadly flat” on a year earlier and the Olympic Torch comes to Cannes on the Tuesday of the festival.
We are hosting the Campaign daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.
Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news from the talks and sessions at the Palais and the evening parties.
Look out for a Campaign Cannes email bulletin at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.
You can watch the Cannes Contender ad from Sammakorn, which is mentioned in this episode, here.
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Javier Campopiano is getting ready for his first Cannes Lions festival leading creative globally for McCann Worldgroup.
The Argentinian-born creative joined the agency about eight months ago from Grey, where he leads a global team across 120 countries from his home base in Madrid. He runs the department as what he calls an “open kitchen,” where everyone is involved and visible in the creative process.
In this episode, Campopiano shares his views on advertising’s confidence crisis and how that is manifesting with the emergence of generative AI, opens up about his own struggles with mental health and talks about why he’s excited to see humor return to Cannes.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Wanderlust Chronicles: Navigating Travel's Evolution is a conversation that gives you a look into the dynamic world of travel, featuring TripAdvisor's VP, Christine Maguire and Campaign US' editor-in-chief, Alison Weissbrot. Join us as we delve into the latest travel research, uncover the strategies behind successful brands on TripAdvisor, and explore the transformative role of AI in trip-planning.
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After a career in financial services marketing, Sherry Weiss pivoted to the media business in 2022 when she joined Dow Jones and The Wall Street Journal as chief marketing officer.
There, she’s focused on driving subscription growth and engagement while broadening the audience beyond finance professionals and C-suite executives to all working professionals with an interest in business news. Under Weiss, The Journal this week launched its largest brand campaign in years based on this premise, highlighting its quality journalism and its appeal to a broad audience.
In this episode, Weiss chats about the future of the news business and where AI will play a role and shares details on The Journal’s recent campaign marking the one-year anniversary of reporter Evan Gershkovich’s detainment in Russia.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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As savvy marketers start planning their holiday campaigns, it's time to unwrap how to make your brand unmissable this season. Delve into why TV not only sparks joy and shared experiences during the holidays, but also inspires purchase decisions. This podcast will explore:
- Not all holiday shoppers are the same, they buy and stream differently.
- Deal-seekers are increasingly impulse shoppers online and now, on TV.
- Secrets to staying top-of-mind during the extended festive season.
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In this episode, we explore how ad effectiveness measurement, especially through solutions like Beatgrid, can enhance campaign evaluation by tying actual exposures to ad impact. We discuss the potential of an ad-effectiveness currency in 2025, complementing traditional transactional currencies. Discover how this innovation helps advertisers and broadcasters optimize strategies and demonstrate brand lift.
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108-year-old Grey has its eyes on the future.
The iconic ad agency has brought on a new leadership team over the past two years, led by Laura Maness as global CEO and Gabriel Schmitt as global CCO. The pair have been focused on bringing consistency and rigor to the agency known for its “famously effective” work while evolving its culture to be more collaborative.
Grey is also one of the lead agencies for The Coca-Cola Company, working closely with WPP OpenX, the bespoke unit for the CPG giant, on global campaigns for brands across its portfolio. In November it brought on a dedicated leadership team to steer work for the client.
In this episode, Maness and Schmitt also talk about how Grey is embracing generative AI and share their predictions for Cannes.
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After a few years of ups and downs, Nielsen is on its way to transforming its flagship TV measurement product for an audience-first world.
The company rolled out its much anticipated cross-platform measurement product suite, Nielsen One Ads, in January 2023, with a goal to phase the industry off its legacy systems and currencies by late 2024. But transforming the way the industry values media and transacts on it has proven an arduous process that requires all stakeholders to transform their systems and strategies.
Deirdre Thomas is at the forefront of updating Nielsen’s measurement tools to keep up with shifting audience habits, namely by adding big data to the longstanding Nielsen viewership panel. While adoption of the new product suite is still taking place, Nielsen is building to become a yardstick for apples-to-apples measurement in a world where people consume entertainment fluidly across platforms.
In this episode, Thomas also gives insight into Nielsen’s conversations with the industry at this year’s upfronts and shares her views on where measurement is going.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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If you live in New York City, you’re more likely than not familiar with StreetEasy.
The Big Apple-focused real estate app has cemented itself as the place to rent an apartment in the concrete jungle. Now, it wants real estate buyers to know they can use the platform as well.
Bridget Sullivan was behind StreetEasy’s latest brand campaign, released in March, which likened the New York City real estate buying journey to an epic odyssey to raise awareness among buyers. StreetEasy worked with creative agency Mother and artist collective Buck to bring Renaissance-style paintings to life across the city, including two full block-length murals in SoHo and Williamsburg.
In this episode, Sullivan chats about how the campaign came to life and why StreetEasy is remaining committed to the New York market.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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This episode first aired January 31st, 2024.
If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake.
Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media.
The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put a trio of leadership — two CCOs and a president — in charge of each office.
In this episode, they chat about running creative at one of the world’s most famous agencies and tease the work they’re creating for brands such as Michelob Ultra and FanDuel for Super Bowl LVIII.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Colleen DeCourcy has carved a career out of pushing boundaries and making change.
In her nine years leading Wieden+Kennedy, DeCourcy evolved the agency to embrace digital and social media while reshaping its policies and leadership team to reflect an increasingly diverse workforce. She did it all while raising her daughter as a single mother.
Two years ago, she came out of a brief retirement to join Snap as chief creative officer, compelled by the platform’s mission to right some of the wrongs social media has inflicted on society and particularly on youth. Snap’s most recent campaign, Less Social Media, More Snapchat, released in February, embodies this ethos.
In this episode, DeCourcy also reveals her favorite campaign she has ever worked on.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Subaru is a brand built on exploration and discovery. As discovery becomes more digital for shoppers, Roku has been there to help Subaru compress the purchase funnel by arming drivers with as much knowledge as possible through digital advertisements. This discussion will delve into the impact of streaming on Subaru's overall business dynamics, shedding light on the innovative strategies and activations of the partnership.
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Nadja Bellan-White is a staunch advocate for purpose at a time when brands are retreating from having a cultural point of view. In fact, she returned to the agency world at the end of 2023 to lead creative and public affairs agency SS+K for that reason.
In her role, Bellan-White leads the agency to continue to help brands lean into their purpose and make work that fits within the cultural context. This doesn’t mean being overtly political, but rather understanding the dynamics in which consumers are experiencing a brand.
In this episode, Bellan-White chats about why it’s critical for brands to stay committed to purpose in a turbulent time, particularly ahead of the 2024 election. She also shares wisdom from her time working all over the world, including as CEO of Ogilvy in Africa, as well as her time as CMO of Vice.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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After 20 years at The Martin Agency wearing many different hats, Danny Robinson took on the CEO role in January. He had previously been chief creative officer, a background he says is nothing but beneficial to running an agency, despite common misconceptions that creatives can’t run the business.
Robinson sees opportunities to grow Martin’s entertainment and design businesses, the former focused squarely on inserting brands into culture. The agency certainly did that back in the fall, when it nearly broke the internet with a cryptic post from Snoop Dogg saying he was going “smokeless.”
Also in this episode, Robinson talks about the industry’s lack of forward movement on DE&I and his hopes for pushing progress in his new role.
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Suzanne Kounkel jokes that her job as Deloitte’s U.S. and global CMO is penance for all of the times she pushed her CMO clients to work faster and more agilely.
Over her 30-year career at Deloitte, Kounkel has led various functions, such as the Consulting Technology practice, where she helped other marketers transform their tech stacks to keep up with the demands of digital. Now she’s doing the same work for her own organization, where she’s leading the team to be more integrated and adopt new technologies such as generative AI.
In this episode, Kounkel also talks about balancing creativity and craft with demand generation and other B2B necessities, how she’s navigating brand purpose in a polarized world and how marketers can partner with the rest of the business and the C-suite to achieve better outcomes.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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It’s been 30 years since Ajaz Ahmed founded AKQA, the agency named after his own initials. It was the dawn of the internet, and his experience working with software companies sparked a passion for design and communications that led to one of the industry’s most iconic digital agencies.
Over the past three decades, AKQA has grown to more than 5,000 employees around the world with longstanding clients such as Nike. In an era when digital agencies are struggling to keep up, AKQA stays ahead of the curve by following a mantra it instilled early on: “It’s good to be first, it’s better to be good, it’s best to be both.”
In this episode, Ahmed talks about AKQA’s history, new innovations he is excited about (hint: the Apple Vision Pro) and Future Lions, the agency’s long-running program that invites students from around the world to compete on a brief at the industry’s biggest creative festival.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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When Jason Harris and cofounders started Mekanism 17 years ago, social media had just begun reshaping the advertising and creative landscape. Today, Mekanism is adapting to a different shift — the need to build brand awareness while also driving performance.
Acquired in 2022 by Canada-based holding company Plus Company, Mekanism began shifting its offer around the premise of “soul and science” — prioritizing the importance of brand-building that extends creativity through the full funnel. Harris is candid that the shift wasn’t easy — but a year and a half later, the dust has settled and the year ahead is promising.
In this episode, Harris also chats about how Mekanism is adopting generative AI and sheds light on the agency’s work with President Joe Biden’s 2020 campaign — as well as, yes, that viral Peloton ad.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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At Convene: Creativity Converged, hosted by Campaign US on Tuesday, February 27 in New York City, leading and up-and-coming marketers, creatives and industry professionals gathered to listen to thought-provoking discussions on how the industry is adapting as technology collides with creativity. Attendees also got hands-on experience using generative AI tools to build a brand in a day and pitch it to a panel of experts.
This episode includes clips from the day, coupled with exclusive interviews with our speakers and expert analysis from the Campaign US editorial team.
Listen and subscribe to Campaign Chemistry wherever you get your podcasts.
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While The New York Times has arguably been one of the biggest success stories in the great pivot to subscription revenue, advertising still plays a significant role in its business. In fact, the two businesses fuel each other, as The Times is able to tap into its massive subscriber base to create better and more targeted advertising opportunities.
Joy Robins joined The Times in spring 2023 to lead the storied publication’s advertising business. Since then, she’s led its push to launch ads on more of its properties, such as The Athletic and within Wordle, and has incorporated generative AI into The Times’ first-party targeting and brand suitability tools to add more nuance to parameters.
In this episode, Robins also chats about how The Times balances the objectives of its subscription business with those of advertisers and shares her thoughts on the state of the media ecosystem.
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Jill Kramer has the unique challenge of marketing an organization as sprawling and complex as Accenture in ways that are simple to understand.
Her combined role as chief marketing and communications officer gives her a unique purview to do so, leveraging the insight from Accenture’s more than 700,000 global employees to better tell the story of its brand.
In addition to her day job, Kramer is the head of Accenture’s disability employee resource group. In the fall, she spearheaded Accenture’s partnership with Disability:IN and TD Bank to bring together other marketing and communications leaders across the business world to put accessibility at the forefront of everything they do.
In this episode, Kramer also chats about how Accenture’s marketing and comms teams are structured and how the organization works with Accenture Song and Droga5 to spread its message.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Super Bowl LVIII has come to a close, with the Kansas City Chiefs beating the San Francisco 49ers in overtime.
But at Campaign US, we were watching for the ads.
In this episode, editor-in-chief Alison Weissbrot, creative editor Sabrina Sanchez and reporter Bailey Calfee break down the most viral moments of the game, from Cetaphil’s creator controversy to NYX’s last minute ad pull to Taylor Swift chugging a beer and Usher bringing his (peace up) A (town down) game.
We also share our favorite and least favorite ads of the night and break down how USA Today’s Ad Meter results compared with those of our own panel of chief creative officers.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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After a spurt of momentum in 2020, the industry is in a state of stasis when it comes to making progress on diversity, equity and inclusion.
That’s why a group of industry leaders launched Blackweek last month, a new conference aimed to reframe the conversation about DE&I to push action and economic progress for historically underrepresented groups.
Andre Grey, chief creative officer at Annex88, is one of the cofounders of Blackweek. He hopes the forum helps finally move historically underrepresented groups into the center of conversations and business decisions — where they belong.
In this episode, he chats about Blackweek’s vision as well as the current state of DE&I in advertising and why now is the time to double down.
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If you were on TikTok this summer, you likely saw videos of people acting out a violent death after drinking McDonald’s Grimace milkshake.
Marques Gartrell and Brandon Henderson are the creatives behind this campaign, which went viral and sets a playbook for how marketers can relinquish control and let their consumers take the reins on a creative idea in the age of social media.
The co-CCOs of Wieden + Kennedy New York stepped into the role in September as part of a restructuring that put a trio of leadership — two CCOs and a president — in charge of each office.
In this episode, they chat about running creative at one of the world’s most famous agencies and tease the work they’re creating for brands such as Michelob Ultra and FanDuel for Super Bowl LVIII.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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What is an idea? Something that either helps you experience the world better or understand it better.
That’s according to Joe Staples, chief creative officer at independent agency Mother. As one of the founding members of Mother’s LA office, Staples came to the office with “mise en place” – a French cooking term for having all of your ingredients on the table — from Mother’s reputation and history for edgy and out-of-the-box thinking — and the opportunity to put it together in a fresh way.
Staples, who was diagnosed with dyslexia and ADHD as an adult, has a keen understanding of how to get the best out of neurodivergent talent, which are predominant in creative fields.
He also chats about his time at Wieden+Kennedy, his study of jiu-jitsu and his favorite piece of creative that he’s seen recently — a simple window display from Hermès.
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Havas’ inaugural ‘Superhuman’ report, launched at the 2024 Consumer Electronics Showcase (CES), navigates a redefined realm of health and wellness bridging the intersectional healthcare gap with AI-driven, hyper personalized concepts and services. New tools and grassroots data are democratizing treatment and care for the underrepresented and underserved, making health the defining lens through which every consumer vertical is being supercharged. Join Eric Weisberg, global chief creative officer of Havas Health & You, as he speaks with Campaign US about the growing symbiosis between technology and humans—bringing us all the power to create our own health ecosystem.
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In October, WPP shook the industry with news that it would merge VMLY&R with Wunderman Thompson, creating what it called the world’s largest creative agency, staffing roughly 30,000 people.
Jon Cook is at the forefront of this new agency, leading it as global CEO alongside former Wunderman Thompson CEO Mel Edwards, who is now global president of VML. The vision is to have a connected offering across three buckets — brand experience, customer experience and commerce — that provides a scaled solution across the globe.
But there’s much work to be done, such as integrating two cultures — which were both themselves the product of mergers in 2018 — as well as connecting back-office functions, processes and tools, all while continuing to service clients.
In this episode, Cook gives insight into his vision for VML, shares how the merger is going so far and offers a peek at what’s to come in 2024.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Hear Jon Cook speak at Convene: Creativity Converged in New York City on February 27.
Get your tickets!
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Ryan Stern was doing influencer marketing before influencers were a thing.
With roots in the food-blogging world, Stern began connecting bloggers with brands in the aughts. She launched her agency, Collectively, in 2013, when Instagram was a new photo sharing app capturing the attention of millennials everywhere. In 2020, Collectively was acquired by the Brand Tech Group.
Fast forward 11 years, and Collectively is a pure play influencer marketing AOR for brands such as Sephora, HP and EOS Products. As the space becomes more complex and integral to marketers’ communications plans, and as influencers have evolved into creators, the agency helps its clients navigate the still-Wild West of this increasingly important slice of the market.
In this episode, Stern shares Collectively’s origin story, dives into how the influencer space has shifted in the past decade and shares her predictions for 2024.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Lots of change has marked the last two years at Dentsu.
A reevaluation of operations in 2022 kicked off a restructuring at the Japanese parent company that saw it eliminate the role of the international chief executive, then held by Wendy Clark, the departure of several other executives, including former U.S. CEO Paulo Fogaca and former global chief creative officer Fred Lavron, and the dissolution of creative agencies DentsuMB, 360i and Isobar.
Since then, the network has brought together its two subsidiaries, Dentsu International and Dentsu Japan, as one operation. Chief executive and president of Dentsu Group, Hiroshi Igarashi, has taken direct control of all four of Dentsu’s regions globally. And the creative shops that previously operated individually have come together under one flag: Dentsu Creative.
Instrumental to the shift is Dentsu Creative U.S. CEO Abbey Klaassen, who stepped into her current role in November 2023, transitioning from president of New York.
Before her appointment, she helped to build Dentsu Creative, which launched in 2022. Now, she is tasked with leading creative talent and direction in the U.S. as part of Dentsu Creative’s global and Americas executive leadership teams.
In this episode, Klaassen chats about her transition to U.S. CEO, her vision for Dentsu Creative in 2024 and what areas she is particularly focused on building.
Listen to this episode or subscribe to Campaign Chemistry wherever you get your podcasts.
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2023 was a year full of ups and downs for the ad industry, from layoffs and threats of recession to breakthrough innovation and inspiring creative work.
On Campaign Chemistry, we spoke with leaders making waves across the industry, from those leading Fortune 500 brands to creative luminaries and executive leadership at agencies across the country.
This week on the podcast, we’ve selected a few clips from some of our most-listened-to conversations of the year to close out 2023 and send us off into 2024.
In this episode, you’ll hear excerpts from conversations from:
- McCann Worldgroup global CEO Daryl Lee
- Hilton CMO Mark Weinstein
- Goodby, Silverstein & Partners’ CCO Margaret Johnson
- Droga5 outgoing CEO Susie Nam
- 72andSunny global CEO Evin Shutt
- Pereira O’Dell creative chairman PJ Pereira
- Diageo chief marketing and innovation officer Ed Pilkington
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. And thanks for being a fan!
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The TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming. With over 75 million active accounts and close partnerships with several publishers and advertising partners, Roku has a unique viewpoint on emerging trends and themes that will shape the industry in 2024. Jordan Rost, Roku’s head of ad marketing, will dive into these insights to help guide marketers in the year ahead.
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Creatives, Mark Figliulo has a message for you: Wake up.
The founder and creative chairman at Fig believes that in today’s world, data, technology and AI are integral to the creative process and understanding what resonates with audiences — and creatives need to get on board. That’s why five years ago Fig invested in building StoryData, a proprietary platform that analyzes creative resonance and performance.
In this episode, Figliulo chats about the convergence of creativity and technology, stresses the importance of getting real-time feedback on creative ideas and urges creatives to be at the forefront of generative AI development.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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It’s almost 2024, and you know what that means: It’s time to look back at the highs and lows of 2023.
Campaign US creative editor Sabrina Sanchez, reporter Bailey Calfee and editor-in-chief Alison Weissbrot gather around the mic to talk about their favorite holiday ads and the highs and lows of marketing in 2023. Tune in for hot takes on everything from brands’ Taylor Swift collabs to AB InBev’s botched partnership with trans influencer Dylan Mulvaney.
Also in this episode, they tease some upcoming coverage for 2024, including for Super Bowl LVIII, and Campaign’s first conference, Convene: Creativity Converged, taking place on February 27.
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Evin Shutt was one of the first employees at 72andSunny. Seventeen years later, she’s running the agency as global CEO.
During that time, the creative industry has evolved – and the agency has along with it. 72andSunny is leaning into consulting and mid-funnel work to expand its heritage in building iconic brand platforms for clients like the NFL and United. More recently, it's embracing the zeitgeist around sports, landing Wilson Sporting Goods as a client in November and pushing its clients to do more with women’s sports as popularity grows.
In this episode, Shutt also chats about 72andSunny’s commitment to DE&I and flexible work as the industry pushes for employees to come back in person.
Listen to this episode or subscribe and Campaign Chemistry wherever you get your podcasts.
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In the old days of advertising, disciplines such as creative, PR and experiential had distinct swim lanes. Not anymore.
Now that brands can interact with consumers directly on social media, and their experiences and work can be amplified organically online, creativity and brand work can come from anywhere.
For We Are Social, which merged with sister agency The Narrative Group a year ago, the goal is to help brands tap into culture, either online or through real-world experiences, by prioritizing what U.S. CEO Rebecca Coleman calls “earned-led creativity.”
In this episode, Coleman chats about the changing nature of social media and its inherent link to real-world experiences that build buzz online. She also shares her experience as a female founder in the male-dominated agency space.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Zach Kitschke has been with Canva since the beginning, when it launched as a startup in Perth, Australia in 2013.
Almost 11 years later, he runs a global in-house marketing team 400 people strong building Canva’s brand around the world. While Canva brings partners in as needed, having a robust in-house team helps keep the brand consistent and in touch with its DNA, Kitschke said.
Now, the design platform is racing to adopt generative AI, both in its product and at its in-house agency. After rolling out a campaign targeted at marketers in the U.S. in September, Canva launched Magic Studio in October, a suite of AI-powered tools, from copywriting to image generators.
In this episode, Kitschke talks about his journey with Canva from startup to global tech company and shares which skills he thinks will be most important for marketers and creatives as AI adoption grows.
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Consumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the economy.
For VMLY&R Commerce, the focus is on helping its clients get in front of these shoppers in creative ways on their holiday shopping journeys. With the season starting earlier than ever, thanks in part to annual shopping holidays such as Amazon Prime Day, and more commerce channels than ever to navigate, brands and retailers are working in a much more complex ecosystem than the days of in-store Black Friday sales.
In this episode, Tyler Murray, U.S. CEO of VMLY&R Commerce, chats about how the agency is leaning into creativity in transactional spaces to help clients make the most of the holiday season. He also alludes to the future of commerce at VML, the new entity formed from the merger of VMLY&R and Wunderman Thompson.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Like many creative agencies, TBWA\Chiat\Day LA is looking for its next phase of growth.
As part of a network that prides itself on disruption, CEO Erin Riley is leading the LA office to lean into areas where it can bring a provocative perspective — whether that’s through a bespoke design offering or disruptive creativity for complex B2B businesses.
The agency is also working to attract and retain the next generation of talent as creatives take on new opportunities such as freelancing post-pandemic, while keeping up its commitment to DE&I.
In this episode, Riley chats about how Chiat LA is balancing broader economic pressures with the need to do more with less as the media landscape fragments, and shares how her experience as a CMO informs her approach to running an agency.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Since its inception in 1935, Leo Burnett has stood the test of time in the creative and advertising industry by continuing to serve clients with award-winning creative that drives competitive results.
Now 87 years old, Leo Burnett has had an interesting year. In 2023, the agency secured several new business wins, including QSR giant Dunkin’, while losing other large accounts such as Wingstop. Meanwhile, it maintains long-standing clients such as Kellogg’s.
Through it all, it has continued to produce strong creative, earning Campaign US’ Creative Breakthrough distinction in the 2023 Agency Performance Review.
Now, the agency is adapting to new leadership, as Liz Taylor joined in June as co-president and chief operating officer to lead the agency alongside co-president and chief creative officer Britt Nolan.
In this episode, Taylor and Nolan discuss how the agency has worked to balance its legacy while chasing new innovations. They chat about what the creative process is like at Leo, how the company is weathering the current economic climate and ways it is working to attract new talent. Plus, they talk about what innovations they are excited about heading into 2024.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Movers+Shakers exploded onto the scene as one of the first agencies that truly understood how to navigate TikTok and emerging social spaces for clients.
But it didn’t happen overnight. Married couple and business partners Evan Horowitz and Geoffrey Goldberg launched the agency seven years ago with no experience in the space; Horowitz had a marketing background in-house at brands, while Goldberg was a Broadway actor.
But that unique blend of expertise worked, allowing each to leverage each other's knowledge to create an agency that helps brands tap quickly and deftly into culture.
In this episode, Horowitz and Goldberg also discuss the challenges of entrepreneurship, the roadblocks brands face in navigating fast-moving social spaces and the new era of lo-fi creativity that’s shaking up the creative agency world.
Listen and subscribe to Campaign Chemistry wherever you get your podcasts.
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It’s been a year and a half since Dimitri Maex joined IPG Mediabrands’ Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences.
Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a chief AI officer in early 2021, before ChatGPT was a blip on most people’s radar. He’s now thinking about how to apply the technology across people, processes and products that enhance Initiative's services and client outcomes.
In this episode, Maex also chats about major trends he’s watching in the media space and touches on the balance between pitching and organic growth, amid news of a major Amazon review, on which Initiative is the incumbent.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Brand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In this episode, Mike Baranowski, Collective Measures' VP of analytics and data engineering, outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand.
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Omnicom Media Group (OMG) is on a winning streak.
Just off the heels of winning Beiersdorf and retaining HSBC’s global media business, the Omnicom-owned media network has won the bulk of Uber’s $600 million media business.
But despite the buzz of new wins, CEO Florian Adamski is serious about striking a balance between servicing existing clients well while keeping up with the relentless pace of pitching. Since he became CEO two years ago, the group has been breaking down silos to service clients with the best technology, tools and talent at their disposal, similarly to how other media agency groups are reorganizing to meet the needs of their clients.
In this episode, Adamski also chats about recent acquisitions in the UK and Brazil, the growing role of commerce in media buying and the importance of succession planning.
Listen and subscribe to Campaign Chemistry wherever you get your podcasts.
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It’s been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he oversaw a merger between DDB New York and Adam&EveNYC, and a slew of leadership changes in the region.
Lubar is now focused on keeping creative excellence at the forefront of DDB’s offering, both by continuing to hire top talent and by using generative AI to get to better ideas faster. Another big focus has been to get the network’s offices working in tandem as well as with other agencies under parent Omnicom’s umbrella.
In this episode, he chats about DDB’s approach to creativity globally, the importance of creative effectiveness and teases some upcoming work from the network.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way.
That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.
Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.
Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.
Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!
And subscribe to Campaign Chemistry wherever you get your podcasts.
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In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way.
That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.
Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.
Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.
Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!
And subscribe to Campaign Chemistry wherever you get your podcasts.
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In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way.
That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.
Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.
Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.
Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!
And subscribe to Campaign Chemistry wherever you get your podcasts.
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Agnes Fischer and Erica Roberts joined BBH USA just about a year ago as the agency was undergoing change in the region. Then-CEO Amani Duncan had left, and the agency brought together its New York and LA offices in a major reorganization.
One year later, Fischer and Roberts have refocused the team on the work. The agency, which works with clients including Smuckers, Heineken and Samsung, is rebalancing the split between project and AOR work and looking for partnerships that allow it to build enduring brand ideas. Its familiar territory for Roberts, who is credited with rebuilding many brands under the J.M. Smucker Co. portfolio.
In this episode, Fischer and Roberts talk about BBH’s journey in the past year, including how the agency is embracing generative AI and attracting more black sheep to its flock.
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After building her career at agencies including Crispin Porter + Bogusky in Boulder, Colorado, and MullenLowe in Boston, Katy Hornaday joined Barkley in 2012 to put roots down in her home region of the midwest.
Eleven years later, she has nearly doubled the size of the creative team as the agency continues to build momentum and pick up larger clients, such as Planet Fitness and Red Lobster. Hornaday attributes this growth to the foundation she set as executive creative director, a role she took on in 2017, to build a strong sense of trust, communication and collaboration among the team.
In this episode, Hornaday also chats about Barkley’s use of generative AI and teases some upcoming work this fall.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Chris Bellinger joined PepsiCo five years ago with an opportunity to drive creative work for its iconic household brands, from Doritos to Quaker.
Today, he’s running a 95-person in-house agency that works across PepsiCo’s broad portfolio to develop creative that keeps its brands at the pulse of culture.
An agency vet, Bellinger has had success in-house by bringing empathy and open communication to the client-agency relationship — something both sides are often lacking for the other. On the brand side, he’s had an opportunity to take big creative swings — from working with David Beckham and Peyton Manning on an ad for the World Cup to getting the stars and creators of Breaking Bad to sign on for Popcorners’ first Super Bowl spot.
In this episode, he talks about his experience building an in-house team at a massive company and takes us behind the scenes on how some of these ambitious creative ideas came to life.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Being older than 50 isn’t what it used to be.
Today, the population is aging, people are living and working longer and being a certain age doesn’t necessarily equate to a specific life stage.
As chief marketing and communications officer of the AARP, Martha Boudreau aims to portray these nuances in how the organization engages with its 38 million members. The organization, which is turning 65 this year, is modernizing its offerings, from building a deeper consumer experience capability to thinking about the future of its iconic magazine.
In this episode, Boudreau chats about this journey and shares wisdom on how marketers can better connect with this wealthy and important demographic that often goes ignored. Hint: It starts with employing more people older than 50 at agencies and in creative positions.
Listen to this podcast and subscribe to Campaign Chemistry wherever you get your podcasts.
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David DeMuth began his career in advertising at Detroit-based creative agency Doner in 1989. Fast forward to 2023, and he’s been CEO of the 85-year-old creative agency for 14 years.
Over the years, Doner has evolved along with the industry, but its positioning, “where modern meets mainstreet,” has remained relevant. Doner has a knack for modernizing legacy brands while resonating with everyday consumers.
And now, as part of the Doner Partners Network, the creative agency is able to tap into capabilities from PR to market research to bolster its offering – which is resonating with clients in new business pitches.
In this episode, DeMuth talks about his approach to talent, Doner’s new office space in Detroit and his experience working with Bruce Springsteen on a Super Bowl campaign for Jeep.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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As Andrew Robertson approaches his 20th anniversary as president and CEO of BBDO Worldwide, the world is changing faster than ever.
When he took on the role in 2004, Mark Zuckerberg was creating Facebook in his Harvard dorm room. Fast forward to today, and the ad industry is contending with the rise of generative AI, ongoing media fragmentation and ever-changing consumer habits.
But for Robertson, the core of the job remains the same: to create iconic ideas that resonate with consumers and drive them to take action.
In this episode, Robertson also shares his views on why advertising has been missing a much-needed dose of humor in recent years and gives advice on how to stick with an organization and rise up the ranks in an industry known for job-hopping.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Geno Schellenberger, senior communications manager at Havas Chicago, sat on the Campaign US BIG Awards jury last year evaluating the consumer packaged goods, entertainment and experiential/hybrid categories as an early career professional.
At the time, he was a communications manager at Havas Chicago, having joined agency life only a few months prior. Evaluating and helping to award some of the best creative work across the sector was one of his formative industry experiences.
Now, Schellenberger is responsible for growing the Havas brand, overseeing PR efforts for all Havas Chicago clients and managing internal communications for the agency.
No stranger to podcasts, he is also the founder and host of Breaking and Entering, a weekly podcast that helps aspiring advertisers break into the industry and thrive when they get there. He has hosted interviews with advertising professionals including Greg Hahn, founder of Mischief @ No Fixed Address; Seth Gaffney, founder of Preacher; Myra Nussbaum, president of Havas Chicago and Rob Schwartz, chair at TBWA\NY Group. Alison Weissbrot, editor of Campaign US, was also a guest on the show.
In this episode, Schellenberger chats about judging the BIG Awards early in his career. He shares what he learned from the experience and the value it has added to his career. He also shares advice for future jurors as well as what he hopes to see from the awards this year.
The 2023 Campaign US BIG Awards is now open for entry, and creative agencies, brands and advertising companies are invited to submit their work by August 3, 2023, to be evaluated by a jury of up-and-coming creatives.
Listen to this special episode and subscribe to Campaign Chemistry wherever you get your podcasts. Enter the BIG Awards
here
and come prepared to celebrate the winners at an awards ceremony in New York City on November 15, 2023.
Streaming is in the spotlight, and for good reason: Advertising spend on Connected TV is growing rapidly as more viewers ditch their cable subscriptions. Still, with growth always comes growing pains — and CTV is no exception. In this episode, Amanda Fell, VP, business operations at Wurl, discusses the current state of streaming, the biggest challenges facing the market and the role AI might play in its future.
It’s been three months since Amy Lanzi took on the CEO role at Digitas North America. She stepped in for longtime Digitas vet Jodi Robinson, who had been with the agency for 22 years.
Lanzi, who has a background in commerce, is focused on helping marketers show up seamlessly at every touchpoint a consumer might encounter their brand — whether that’s online, via email or inside of a store. She aims for Digitas to be able to connect those dots in creatively appealing ways, achieving what many consider the Holy Grail of modern marketing.
In this episode, Lanzi also chats about how she is formalizing the culture of ‘Digitas 2.0,’ and gives insight into the pace of new business activity in the second half of the year.
Listen here and subscribe to Campaign Chemistry wherever you get your podcasts.
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Judy John left a career at creative agencies in 2019 to build a global creative department at PR giant Edelman.
After nearly two decades at Leo Burnett, where she led the agency as CCO for North America and CEO for Canada, moving to a PR firm was a bit of a culture shock. But it was also an opportunity to use the platforms, tools and strategies available in the earned media space that creative agencies were lacking.
Fast forward to 2023, and creatives and strategists are embedded in Edelman’s clients teams, allowing them to take advantage of cultural trends faster and improve utility for consumers.
In this episode, John, who was born and raised in Canada, talks about breaking into the ad industry, her work on the iconic Always #LikeAGirl campaign and Canada’s burgeoning creative scene.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change, and amplifying its health and wellness equity to deliver more relevant connections for its clients.
For expert insight from Donna Murphy Global CEO — Havas Health & You and Havas Creative Network; Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative Network; Eric Weisberg, Global Chief Creative Officer — Havas Health & You; Andre Gray, Chief Creative Officer — ANNEX88.
New research found that 68% of respondents worry that when companies speak out it is a marketing
ploy; 60% insist a company speaking out must be living the same values; and 71% of Americans believe a
company's history on social values are important.
As more and more consumers seek out brands with shared values backed by a commitment to social,
political, or environmental justice, advocacy can quickly be deemed “performative,” when it feels inauthentic or self-serving. In this podcast, we’ll explore steps that brands can take to make meaningful impact while driving successful business results and learn more about ACT, Assembly’s newest tech innovation.
With more than 50 clients, Initiative is a New York City-based global media agency that brings ‘Fame and Flow’ to major brands like Amazon, Liberty Mutual, and T-Mobile. The company has been on a tear over the last year, with double-digit revenue and organic growth – and earning a trifecta of Agency of the Year honors.
Here at Cannes, US CEO Stacy DeRiso talks about what she’s doing to keep Initiative on top of its game from introducing a new proposition to delivering a best-in-class agency culture.
Day One Agency, Campaign US’ Independent Agency of the Year and PRWeek’s Outstanding Midsize Agency of the Year 2023, is hyperinterested in reaching and influencing the next generation: Gen Z. In wanting to delve deeper into how (and why) Gen Z consumes media, the agency recently partnered with USC Annenberg Center for Public Relations on a mobile ethnographic “Ask Gen Z: A Deep Dive into Gen Z’s Scrolls” study that provides how brands can reach Gen Z, whose attention is increasingly fragmented across different corners of the internet, at all hours of the day. Recorded from Cannes Lions, Day One Agency CEO Josh Rosenberg; its director of creative strategy Eli Williams; and USC Annenberg Center for Public Relations director Fred Cook discuss the generation’s changing media diets, their complex relationship with their feeds and how actively they’re reshaping the media landscape, along with happenings from the Croisette.
At Cannes Lions 2023, AI is the talk of the Croisette — and Yannick Bolloré is ready to embrace it.
The Havas global CEO sees potential not just in the efficiencies the technology can create, but how it can transform creativity. Those who don’t learn how to use it will become irrelevant, which is why Havas has instituted mandatory training for its 20,000-plus employees on generative AI tools.
Bolloré sat down with Campaign US at Cannes Lions to chat about AI as well as his strategy for talent, his vision for the future of creativity and entertainment and the appetite for client spending in a continually uncertain economy.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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With over 71 million active accounts and a presence in nearly half of US broadband homes, the Roku platform enables advertisers to reach millions of engaged viewers through their streaming journey. Not only does Roku have the large scale, but also the innovation and creativity brands are looking for to stand out in the crowded streaming era.
As we approach the Cannes Lions International Festival of Creativity Chris Bruss, Head of Roku Brand Studio, discusses how Roku takes brands to the next level on the #1 streaming platform in the US, Canada, and Mexico.
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Raahil Chopra, editor of Campaign India, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Gurjit Degun, creativity and culture editor of Campaign in the UK, Maisie McCabe, UK editor of Campaign, and join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.
The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecom company Skinny and Colenso BBDO, Auckland for radio and audio—one of two wins for New Zealand.
Publicis Groupe won for Working With Cancer for health for good, plus the big theme at many of the talks and sessions has been AI.
We are hosting the daily podcast all this week—with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day. Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.
Alison Weissbrot, editor of Campaign US, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss why Cannes Lions matters and make their predictions for the 2023 festival.
We also speak to Simon Cook, chief executive of Cannes Lions, about a 6% annual increase in award entries and how some categories are performing from the new Creative Gaming Lions to the resurgent Outdoor Lions.
We are hosting the daily podcast running all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.
Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news of the day from the talks and sessions at the Palais. Plus we’ll tell you about the best parties and juicy gossip.
Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.
A little over a year ago, Havas merged its creative agency business under the global leadership of Havas Health & You CEO Donna Murphy. Since then, the synergy has allowed access to talent and expertise to flow more seamlessly between the two groups.
As CEO of Havas North America and CCO and president of Havas Chicago, respectively, Stephanie Nerlich and Myra Nussbaum are a dynamic female leadership team focused on elevating the next generation of female creative leaders. They discuss multiple programs the agency has created to stop mid-level female talent from dropping out of the industry.
Also in this episode, Nerlich and Nussbaum chat about their top contenders for this year’s Cannes Lions and share advice for first-timers on how to navigate the festival.
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Independent agency Chemistry has a philosophy that’s all about “blowing shit up.”
For clients, this means dissecting a problem to its core and creating something new and unexpected — whatever that might mean for a particular brand or category.
President Tim Smith started the agency in 2009 with his creative partner Chris Breen. Since then it has scaled into a full-service agency with offices in Atlanta, Miami, New York and Pittsburgh — and it racked up impressive accolades, including winning silver for independent agency of the year at the Campaign US Agency of the Year Awards.
In this episode, Smith talks about why he started the agency, his philosophy around independence and how Chemistry continues to “blow shit up” for clients.
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Each spring, ahead of the Cannes Lions festival, a debate crops up in the industry about whether purpose-driven work should dominate industry award shows versus effective commercial work.
But for Kwame Taylor-Hayford and Sophie Ozoux, cofounders at purpose-driven creative agency Kin, purpose and effectiveness don’t have to be at odds.
The pair launched Kin in 2019 with a commitment to driving long-lasting, impactful brand platforms that drive social change. The agency works with brands including Ben & Jerry’s, Mailchimp and Delta Airlines to do just that.
In this episode, Taylor-Hayford and Ozoux chat about how they drive long-lasting purpose work for brands and share their advice for how brands should approach ESG projects — and respond to backlash, if it occurs.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
From the wedding bust of 2020 to the wedding boom of 2022, the business of getting hitched has nothing but a wild ride. Now, as 2023 promises a return to normalcy, Jenny Lewis, chief marketing officer at The Knot Worldwide faces a new challenge:reaching a younger generation of couples and adapting to a risky economic climate.
Joining from Uber, where she served as the head of marketing for the U.S. and Canada, Lewis has used her expertise in scaling two-sided marketplaces to lead marketing, insights and editorial initiatives for The Knot and its 19 global brands across 16 countries.
Under her leadership, in a little more than a year, The Knot has experienced an editorial revamp, a marketing reorganization and a renewed focus to integrate vendor and consumer marketing. Soon, The Knot will launch its first integrated marketing campaign in summer 2023.
As the wedding industry changes, Lewis has her eye fixed on the new generations of wedding couples and the meaningful ways they want to celebrate.
In this episode, she discusses the outlook for the 2023 wedding season and beyond, the new opportunities to reach younger consumers and the unique ways her experience at Uber has applied to a new category.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice.
How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP’s OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it’s been by continuing to fill the business with curious people.
In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives.
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Sustainable advertising is now a vibrant, active movement. And that’s important because for the first time, success extends far beyond our ecosystem. We’re striving to build a better ad ecosystem to not only improve advertising but also to create a healthy planet and a decarbonised economy.
With all this momentum around building a sustainable future, the question we must now answer is evident: can we chart a direct path to how what we do actually impacts emissions reduction in a meaningful way?
In this podcast, Anne Coghlan, COO and Co-Founder of Scope3, discusses the ins and outs of measuring emissions and why we’re confident the industry now has exactly what it needs to swiftly reduce its carbon footprint.
The biggest barriers to adopting teeth aligners like Invisalign is inertia among dentists and orthodontists, who default to braces as the go-to fix for crooked teeth.
As chief marketing and product officer at Invisalign, it’s Raj Pudipeddi’s job to change that. Since taking on the role, he’s pushed the medtech company into the metaverse, ramped up its work with creators and developed a new brand platform around Invisalign being “drama free” to connect with teens and their parents.
In this episode Pudipeddi, who also oversees the Asia-Pacific region for Invisalign, also chats about his formative years as a marketer at Procter & Gamble and the importance of trusting agency relationships.
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PJ Pereira began his celebrated career as an advertising creative and a programmer in Brazil. As a right- and left-brained thinker who enjoyed writing and drawing as much as computers, he was a pioneer in the rise of digital advertising.
This year, his agency, Pereira O’Dell, turns 15. After German independent network Serviceplan bought a 30% stake in the agency in 2021, Pereira O’Dell is moving from a bicoastal model with offices in San Francisco and New York to a national model that services clients in a borderless way.
In this episode, Pereira also discusses how his agency is playing with AI and incorporating it into creative work while being mindful of ethical concerns.
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With the Upfronts season just around the corner Julian Mintz, Roku’s Head of US Brand Sales, takes some time to discuss where current market trends are headed and where advertisers should turn their attention towards this year. As more consumers shift to TV streaming Roku holds a unique position to make brands unmissable in the crowded TV ecosystem. From power on to purchase complete, Roku guides brands through the entire streamer’s journey.
Virtual product placement, enabled by advances in technology, is quickly becoming the future of advertising. With the ability to seamlessly integrate products into content, brands are able to reach consumers in a more subtle yet authentic and impactful way, while content creators can generate revenue and enhance the viewer experience.
This interview with the Chief Content Officer of Ryff, Mar Duermeijer, delves into the benefits and possibilities of virtual product placement, applications of artificial intelligence in content, and how Ryff uses AI to repurpose and scale content.
Learn more at ryff.com
Running a portfolio of spirits and alcohol brands requires constant innovation to keep up with consumer taste and purchasing preferences. It’s an area Ed Pilkington, chief marketing and innovation officer at Diageo, knows all about.
In addition to constantly staying on the cutting edge of beverage trends, Pilkington leads an ESG framework for Diageo’s portfolio of brands, which include Johnnie Walker, Guinness and Tanqueray. This not only covers DE&I and sustainability, but also responsible drinking.
In this episode, Pilkington chats about his career at Diageo and how he manages the portfolio. He also teases upcoming innovations such as a pink tequila and an espresso martini on tap.
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As FCB celebrates its 150th anniversary, it’s continuing to keep its work fresh and client relationships strong.
After longtime global CEO Carter Murray stepped down last year, North America CEO Tyler Turnbull took his role, while global CCO Susan Credle became chair. The two credit the smoothness of the transition to good succession planning.
FCB keeps its creative product fresh by sticking to the fundamentals of creating enduring brands while using data and technology to apply creativity to new places, which it does through its fast-growing FCB/Six practice.
In this episode, Turnbull and Credle also talk about the benefits of growing organically with clients through project work and how the agency is attracting and retaining talent.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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George Popstefanov was fascinated by e-commerce before most people were — a curiosity that shaped his agency, PMG, into what it is today.
He launched the full-service agency from his home city of Fort Worth, Texas, in 2010, getting in on the ground floor with large clients that were looking seriously at investing in digital and e-commerce.
After growing slow and steadily for more than a decade, PMG had a pivotal moment when it won Nike’s North American media AOR last July, beating out major agencies for the prize. For Popstefanov, it was a sign the industry had finally caught up with his bet on e-commerce — and proof that independent agencies can compete against big incumbents.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice.
How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP’s OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it’s been by continuing to fill the business with curious people.
In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Susie Nam’s career trajectory isn’t the typical one of an ad agency exec. Rather than bouncing around to different top-tier creative agencies before landing the gig, she was a journalist at George magazine and The New York Times, and an urban planner in London.
She’s been with Droga5 since the early days, rising up the ranks in her 14-year career there from an account director, to chief operating officer to CEO. Now she’s leading the agency through its integration with Accenture Song, adding the operational rigor to support large clients while maintaining the agency’s misfit culture.
In this episode, Nam also chats about her personal experience as a Korean-American female CEO and how that has shaped her approach to talent and DE&I at the agency.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Margaret Johnson started her career at the bottom of the totem pole at San Francisco-based creative agency Goodby Silverstein & Partners. Twenty-five years later, she’s running the creative department as chief creative officer.
Johnson rose to the top with persistence and hard work, but also by building her own brand — advice she gives to younger female employees looking to make a name for themselves in the business. She’s led Goodby’s team in creating award-winning Super Bowl spots for brands such as Sam Adams and Doritos, all the way through using AI to recreate people’s dreams for the Dalí Museum.
In this episode, Johnson talks about her career, how she brings others along for the ride and how innovation is reshaping the work the agency does.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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2022 was a big year for Direct Digital Holdings.
The Black-owned programmatic business went public just over a year ago, after years of successive growth. The company includes a buy-side business for mid-market brands and a sell-side business focused on monetizing diverse-owned and targeted publishers.
As Direct Digital Holdings has grown, it has aimed to create more programmatic access for underserved publishers who are often disadvantaged on company media plans and blocklists. The business recently published a white paper that proves brands are leaving money on the table by not engaging with diverse audiences where they spend their time.
In this episode, Walker also chats about his career as a Black entrepreneur in ad tech and shares his hopes for DE&I efforts in the industry in a worsening economic context.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Roku and DoorDash have recently teamed up to bring on-demand delivery directly to the TV screen. Consumers can now conveniently get their favorite food delivered to their door, while brands can reach diners at the right time and drive instant conversion from the comfort of the living room.
Hear from Roku’s manager of revenue strategy and partnerships, Lindsay Pullins; and DoorDash’s GM of ads strategy and platform, Peter Giordano, as they share insight into this first-of-its-kind partnership.
For more information, please visit https://ads.doordash.com and https://advertising.roku.com
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www.campaignlive.com
Juan Carlos Ortiz became president and CEO at DDB Latina in 2008 with the vision to unite multicultural marketing across continents through a cultural approach to creativity. Under his leadership, South and Central American marketing efforts were united with Miami, Hispanic North America and Spain.
The multi-continental effort hasn’t been without its challenges. Specifically, incorporating nuances between markets under a universal focal point. But Ortiz has faced it head on. To create a universal standard, DDB Latina has developed a creativity benchmark called the “Bullseye system” in which work from local agencies is continuously evaluated and developed by a council of chief creative officers.
DDB Latina generated 51% of creative results for the global agency at Cannes in 2021. That number climbed to 59% in 2022.
In this episode, Ortiz chats about this strategy and how the approach has flipped DDB Latina’s business. He also shares how the agency is attracting and retaining talent and his predictions for new creative trends.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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www.campaignlive.com
As an agency leader, Mo Said does things a bit differently.
After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.
Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.
In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket.
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Fabrice Beaulieu is chief marketing, sustainability and corporate affairs officer at Reckitt, a unique role that allows him to oversee both marketing and CSR efforts for the CPG giant’s house of brands.
Reckitt brought oversight of sustainability under marketing leadership to ensure that it functions as a business priority. The alignment makes it easier for Reckitt’s brands to tell authentic stories about sustainability, rather than expend their resources on greenwashing, Beaulieu says.
In this episode, he chats about Reckitt’s sustainability journey and how marketing and ESG can work together to promote real action.
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Daryl Lee took on the role as global CEO of McCann Worldgroup in July 2022 with a vision to bring the network’s multidisciplinary agencies closer together. With a career path straddling both media and creative agencies, he has the background to do it.
The ultimate goal is to put audience planning and data at the heart of what McCann does best: build enduring brands. That involved a restructuring of its leadership team to create dual roles across agencies and at the Worldgroup level to ensure key execs have “hats” in both camps.
In this episode, Lee chats about how the network is attracting and retaining the best young creative talent, despite advertising gaining complexity and losing the “simple sexiness” of the Mad Men era. He also shares his favorite advertising moments from Super Bowl LVII.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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https://www.essencemediacom.com/
Jill Kelly’s background as a chief marketing officer makes her uniquely positioned to bring the recently merged EssenceMediacom to market as a new brand.
Kelly, who was tapped for the role in August, has been working behind the scenes to fine-tune the agency’s combined positioning and branding, which launched in the market on Jan. 31. She talks about an offering where marketers “don’t have to choose” between scaled media buying and precision marketing.
In this episode, Kelly also discusses her passion for advocating for diversity as an Asian-American female CEO and how under her leadership, the newly combined EssenceMediacom will push the boundaries on incorporating diversity into business decisions.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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John Hunt is one of the most awarded advertising creatives of all time.
In 1983, he cofounded the agency Hunt Lascaris out of South Africa with a goal to put the continent on the creative map. Four decades later, the agency, now part of TBWA, is the most awarded of all time, gaining international fame for politically risky and rebellious work.
In this episode, Hunt chats about his career, which included working with Nelson Mandela on his first ANC election campaign.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Leeann Leahy was a lifetime New Yorker working at big Madison Avenue agencies when she decided to pick up and move to Portland, Maine, to become CEO of the independent Via Agency. She hasn’t looked back since.
Under her leadership, Via has grown to an award-winning agency with relationships with national brands such as Unilever and Church & Dwight. Instead of operating a top-down model with a chief creative officer calling the shots, the agency has a creative council that critiques each other’s work to allow for more perspectives to shape the final product.
In this episode, Leahy chats about running an independent agency through COVID, how she works to diversify the talent pool from Portland and why she’s optimistic about 2023, despite the doom and gloom.
Just when you think you might have social media figured out, it changes notably on every level. This is a reality that marketers have to accept. Once they do, however, they will also realize they can still do much to ensure their brands stay ahead of the curve and top of mind.
What can we expect from social media in the next 12 months? It’s among the questions marketers would most love answered. This podcast highlights findings from the Think Forward 2023 report from We Are Social, part of the Plus Company network.
During this podcast, We Are Social’s Mobbie Nazir and Devon Vipond – armed with some powerful trends as gleaned from the socially led creative agency’s Think Forward 2023 report – share counsel to help marketers do just that.
The duo shares three main takeaways to start – all of them directly tied to search:
-People want search to be less precise and more exploratory. (Nazir cites this – “textured discovery” – as her favorite trend.)
-There is broad disillusionment with old forms of search
-Search is more about curating information, not collecting it
When asked to identify her favorite trend, Vipond chooses “expanded identities.” As AR and VR become more prominent on social, she explains, whole new avenues for identity expression open up for everyone.
The noteworthiness of this trend is only heightened by this stat shared by Vipond: 60% of Gen-Z feels their online identity is more important that their offline identity.
Click here to access We Are Social’s
Think Forward 2023
report.
Mark Weinstein joined Hilton to help the iconic hotel chain merge loyalty programs for 19 distinct hotel brands across the globe into one. Fast forward 12 years and he is the chief marketing officer overseeing all of Hilton’s brands, the Hilton Honors loyalty program and its ecosystem of partner agencies, as well as an in-house team.
After making its biggest marketing push in six years post-pandemic, Hilton is back in the marketplace adapting to the future of travel. The hotel brand has leaned into wellness trends by partnering with Peloton to put a bike in every room. New digital and touchless experiences for consumers, such as remote check-ins and check-outs, have freed up staff to create the best possible stay for their guests.
In this episode, Weinstein chats about Hilton’s evolution and its plans for the future. He also dishes on the brand’s relationship with Paris Hilton, the OG influencer, and what he has learned from her as a marketer.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Campaign US' Alison Weissbrot and Channel Factory's Lauren Douglass chat through CES 2023 and what advertising trends to watch this year. They recap the brands and agencies in attendance, the future of large conventions like CES, and new breakthrough tech. From smart toilets and audible eyeglasses to L'Oreal's new 'Brow Magic' eyebrow printer, there is much to be excited about in tech. #CES2023
Three years ago, you might have thought of Logitech as a hardware brand selling ’90s-era keyboards and mice for the office. Logitech still sells this hardware, but its tools have become more relevant than ever to the everyday consumer as working from home has become a norm.
Global chief marketing officer Najoh Tita-Reid has been at the forefront of this transformation. Having joined the organization prior to the pandemic and being promoted to global CMO in 2021, Tita-Reid has propelled Logitech into a brand at the center of culture and a provider of must-have tools for creators and knowledge workers.
In this episode, Tita-Reid chat’s about Logitech’s brand transformation, its work with creators large and small and how the company is building for the future of work.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Bringing creative and media together is the Holy Grail for many agencies, which pull together teams and disciplines to cater to their clients. This can often feel forced — but Gale has seemingly cracked the code.
The agency, launched in 2014 in Canada, started with roots in CRM and data and has since expanded to media, creative and PR. The agency recently launched an innovation offering called Advanced Party that aims to work with platforms and publishers on more modern and interesting kinds of storytelling.
On this episode of Campaign Chemistry, we kick off 2023 with Gale CEO and president Brad Simms, who chats about how the agency’s full service model works, shares why the agency has business coaches on staff and makes some predictions for the year ahead.
Listen and subscribe to Campaign Chemistry wherever you get your podcasts.
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Airbnb shocked the advertising market when it announced a permanent shift away from performance marketing in 2021. But global head of marketing Hiroki Asai says that all of the travel platform’s efforts are focused not on selling a lofty purpose for Airbnb, but to better explain its products and services to users.
Asai, a two-time Campaign US CMO 50 honoree, leads Airbnb’s in-house marketing team, which handles all facets of the brand from creative to advertising, research, product marketing and more. Having creatives in-house allows teams to work more closely together and marketing efforts to gel more cohesively for the brand.
In this episode, Asai chats about how Airbnb makes in-housing work, how the brand is adapting its marketing strategy to post-pandemic travel trends and shares some insights he learned from 15-plus years at Apple.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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Live and in person are back — and Vivid Seats is ready to connect fans with their bucket list events. The ticket resale exchange competes in a crowded field by offering a rewards program for fans who purchase tickets to events on the platform.
The loyalty network is the result of work overseen by CMO Tyra Neal, who joined the company in 2021 to build out its marketing function. The team was solid when it came to performance marketing, but has since expanded to new areas such as brand, creative and influencer.
In this episode of Campaign Chemistry, Neal talks about how the return to live events has impacted Vivid Seats’ business. She also discusses the recent Ticketmaster saga regarding Taylor Swift’s upcoming tour and talks about her previous role at DTC watch brand Shinola.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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As the world’s leading music video network, Vevo is experiencing incredible growth on Connected TV - from expanding its distribution footprint to niche programming to increasing ad investment. In this podcast episode, Vevo’s JP Evangelista talks about the latest TV partnerships, the network’s plans for CTV in 2023, what’s in the works for original Vevo content, and how brands can support emerging artists.
The Wavemaker team presented research into how and where US consumers are feeling the pinch, which categories are most affected and what they want to see from brands. Then followed by a panel discussion, chaired by Jess Heygate, Technology Editor at Campaign US.
In times of uncertainty, it’s common for brands to slash marketing budgets to save the bottom line. In pressured environments, many default to short term-thinking — deprioritizing sustainability initiatives or neglecting diverse audiences from their communications. But brands that do so, do so at their peril. Previous recessions have taught us that marketing rewards those who maintain their spend, and that those who stand by their values, support vulnerable communities and invest in meaningful societal and environmental change are rewarded with exceptional growth. At Wavemaker, we believe there’s a better way to grow, that’s why in partnership with Campaign, we’re hosting an exclusive podcast for brands looking to come out of the cost of living crisis stronger than ever.
When Code & Theory launched in 2001, digital had a much different meaning. But fast-forward to today, and the world continues to adapt to new technologies that have massive implications for communications and business.
Code & Theory is at the forefront, from helping advertisers launch their e-commerce businesses to guiding them through the promises and practicalities of Web3. The digital creative agency, which counts one third of its staff as engineers, is also a leader in inclusive design and storytelling. Code & Theory was behind the rebranding of the Washington Commanders, a name developed based on feedback and input from underrepresented members of the fanbase.
In this episode, cofounder and executive chairman Dan Gardner and president/CEO Michael Treff talk about how Code & Theory positions itself in a changing digital landscape — and what the advertising industry is still getting wrong when it comes to digital.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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IPG consolidated its health agencies under the IPG Health banner in July 2021, putting longtime FCB Health CEO Dana Maiman at the helm, where she oversees 45 agencies and 6,000 people. Leadership changes are still underway, but the consolidation allows for more holistic focus on client needs and creates more opportunities to invest across a single P&L, she says.
Maiman, who has focused on health equity throughout her career, discusses how work such as the Trial for Clinical Equality and Blood Equality, which focus on diversifying clinical trials and allowing gay men to donate blood, respectively, have attracted more diverse talent to IPG Health’s agencies.
In this episode, Maiman also chats about how health and wellness brands are shaking up their media and creative strategies as they invest more heavily in digital, as well as how the healthcare sector might be impacted by economic headwinds.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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When you think of Morgan Stanley, diversity and accessibility might not be the first thing that comes to mind. But Alice Milligan, who joined as CMO in May 2021, is on a mission to change that.
Milligan joined Morgan Stanley through its acquisition of E-Trade in 2020. Since then, the firm has expanded its portfolio of products and services to cater to a wider range of individuals beyond the uber-wealthy — and Milligan has been working to make that message clear to a broad range of people.
In this episode of Campaign Chemistry, Milligan chats about recent campaigns that position the firm at the forefront of DE&I in the sector, including one starring Canadian tennis star Leylah Fernandez and a collaboration with Rebecca Minkoff to redesign a male Wall Street status symbol.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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www.campaignlive.com
Fifteen years ago, just as the iPhone was launched, Jan Jacobs and Leo Premutico left the big agency world to strike out on their own. Indie agency Johannes Leonardo was born, and with it grew a reputation for courageous work that puts consumers at the center.
Fast forward to today, and JL has garnered a global reputation for repositioning legacy brands, such as Kraft and MassMutual, for a modern generation by allowing consumers to shape their various executions. The agency is also known for helping brands in need of a turnaround, such as Volkswagen, rebuild trust with consumers.
In this episode, Jacobs and Premutico chat about how the agency and its approach to consumer-led creativity has evolved alongside the media landscape and how the creative duo view creativity in a hybrid world.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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www.campaignlive.com
Steve discusses the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative ways of thinking and engaging. Research shows that training rooted in humor principles improves engagement, enhances creative problem-solving, and deepens communication and collaboration with coworkers. Humor releases important hormones like dopamine, creating new neural pathways and freeing the brain up to see new possibilities. Humor can markedly enhance productivity and collegiality in post-merger integrations, serve as a catalyst for an employee base to not only accept, but embrace, change and play a starring role in attracting and retaining the best and the brightest employees. Listeners will learn skills for building and strengthening rapport and improving leadership skills. Participants won’t be transformed into stand-up comedians, but rather experience an introduction to leadership based on the principles of humor.
Peppercomm
Steve discusses the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative ways of thinking and engaging. Research shows that training rooted in humor principles improves engagement, enhances creative problem-solving, and deepens communication and collaboration with coworkers. Humor releases important hormones like dopamine, creating new neural pathways and freeing the brain up to see new possibilities. Humor can markedly enhance productivity and collegiality in post-merger integrations, serve as a catalyst for an employee base to not only accept, but embrace, change and play a starring role in attracting and retaining the best and the brightest employees. Listeners will learn skills for building and strengthening rapport and improving leadership skills. Participants won’t be transformed into stand-up comedians, but rather experience an introduction to leadership based on the principles of humor.
Peppercomm
As work has changed irrevocably in the past two years, Upwork has leaned into its category dominance in the talent marketplace sector to push organizations to think about work in new ways.
Over the past year, chief marketing officer Melissa Waters has led the charge on Upwork’s evolution from talent marketplace to enterprise solutions provider. Her most recent work for the brand leans into humor, starring an undead CEO named Jack who breaks out into song about the future of work.
In this episode Waters, who was previously at Instagram, Hims & Hers and Lyft, talks about her background as a marketer, the future of freelancing how creative agencies are impacted by new ways of working.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
As work has changed irrevocably in the past two years, Upwork has leaned into its category dominance in the talent marketplace sector to push organizations to think about work in new ways.
Over the past year, chief marketing officer Melissa Waters has led the charge on Upwork’s evolution from talent marketplace to enterprise solutions provider. Her most recent work for the brand leans into humor, starring an undead CEO named Jack who breaks out into song about the future of work.
In this episode Waters, who was previously at Instagram, Hims & Hers and Lyft, talks about her background as a marketer, the future of freelancing how creative agencies are impacted by new ways of working.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
The Roku Brand Studio and Mast-Jägermeister US came together for The Lesbian Bar Project, the highly anticipated three-part docuseries. The Lesbian Bar Project spotlights Lesbian bars and the communities that they serve across the United States. The show was co-directed by Erica Rose and Elina Street and includes Lea DeLaria (from Orange Is the New Black) as Executive Producer. The series airs on The Roku Channel on National Coming Out Day, October 11, and in celebration of LGBTQ+ History Month.
The Roku Brand Studio and Mast-Jägermeister US came together for The Lesbian Bar Project, the highly anticipated three-part docuseries. The Lesbian Bar Project spotlights Lesbian bars and the communities that they serve across the United States. The show was co-directed by Erica Rose and Elina Street and includes Lea DeLaria (from Orange Is the New Black) as Executive Producer. The series airs on The Roku Channel on National Coming Out Day, October 11, and in celebration of LGBTQ+ History Month.
Mediahub has gone from the media arm of MullenLowe to a strong standalone agency with clients including Netflix, Pinterest and Twitch. What used to describe itself as “the challenger agency for challenger brands” has grown beyond its roots to land large heritage accounts, such as being named AOR for Post Consumer Brands in March.
John Moore leads the IPG-owned agency globally across 13 offices and five continents. He is focused on ensuring that Mediahub is up-to-date on the most cutting-edge platforms and tools for clients while also maintaining scale and buying power to advantage them in the upfronts.
In this episode, Moore chats about why attracting and developing media talent into “unicorns” who can work across silos is important. He also opens up about the demands of the pitch process and where it can be refined to ease the burden on agencies.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
Mediahub has gone from the media arm of MullenLowe to a strong standalone agency with clients including Netflix, Pinterest and Twitch. What used to describe itself as “the challenger agency for challenger brands” has grown beyond its roots to land large heritage accounts, such as being named AOR for Post Consumer Brands in March.
John Moore leads the IPG-owned agency globally across 13 offices and five continents. He is focused on ensuring that Mediahub is up-to-date on the most cutting-edge platforms and tools for clients while also maintaining scale and buying power to advantage them in the upfronts.
In this episode, Moore chats about why attracting and developing media talent into “unicorns” who can work across silos is important. He also opens up about the demands of the pitch process and where it can be refined to ease the burden on agencies.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
T-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling.
A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone’s camera to capture a greater variety of skin tones more accurately. The campaign, called Picture Progress, includes a two-minute video with photographers explaining how the feature works, as well as print and digital integrations.
In this episode, Cornelious talks about how
The Times
approaches storytelling for brands, how T-Brand is adapting its strategy as the publisher launches into new lifestyle verticals and sheds insight into her career across the agency, brand and publisher sides of the business.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
T-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling.
A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone’s camera to capture a greater variety of skin tones more accurately. The campaign, called Picture Progress, includes a two-minute video with photographers explaining how the feature works, as well as print and digital integrations.
In this episode, Cornelious talks about how
The Times
approaches storytelling for brands, how T-Brand is adapting its strategy as the publisher launches into new lifestyle verticals and sheds insight into her career across the agency, brand and publisher sides of the business.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
T-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling.
A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone’s camera to capture a greater variety of skin tones more accurately. The campaign, called Picture Progress, includes a two-minute video with photographers explaining how the feature works, as well as print and digital integrations.
In this episode, Cornelious talks about how
The Times
approaches storytelling for brands, how T-Brand is adapting its strategy as the publisher launches into new lifestyle verticals and sheds insight into her career across the agency, brand and publisher sides of the business.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
Campaign US celebrated its 40 Over 40 honorees at Elsie Rooftop in New York City last week.
The event gathered top industry leaders in advertising, marketing, media and technology to honor their hard work to break boundaries, inspire creativity and make the industry better throughout their careers.
Tune into this special episode with on-the-ground interviews with five of our honorees: Kara Buckner, president and chief strategy officer at Fallon; Geoff Edwards, executive creative director at Gale; Kate Jeffers, partner and president, Venables Bell + Partners; Fernando Musa, founder, partner and chairman, David and CEO, Ogilvy Group Brazil; and Ali Alvarez, chief creative officer at Omelet.
Listen to this episode and subscribe to Campaign Chemistry wherever you listen to podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
Campaign US celebrated its 40 Over 40 honorees at Elsie Rooftop in New York City last week.
The event gathered top industry leaders in advertising, marketing, media and technology to honor their hard work to break boundaries, inspire creativity and make the industry better throughout their careers.
Tune into this special episode with on-the-ground interviews with five of our honorees: Kara Buckner, president and chief strategy officer at Fallon; Geoff Edwards, executive creative director at Gale; Kate Jeffers, partner and president, Venables Bell + Partners; Fernando Musa, founder, partner and chairman, David and CEO, Ogilvy Group Brazil; and Ali Alvarez, chief creative officer at Omelet.
Listen to this episode and subscribe to Campaign Chemistry wherever you listen to podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
Campaign US celebrated its 40 Over 40 honorees at Elsie Rooftop in New York City last week.
The event gathered top industry leaders in advertising, marketing, media and technology to honor their hard work to break boundaries, inspire creativity and make the industry better throughout their careers.
Tune into this special episode with on-the-ground interviews with five of our honorees: Kara Buckner, president and chief strategy officer at Fallon; Geoff Edwards, executive creative director at Gale; Kate Jeffers, partner and president, Venables Bell + Partners; Fernando Musa, founder, partner and chairman, David and CEO, Ogilvy Group Brazil; and Ali Alvarez, chief creative officer at Omelet.
Listen to this episode and subscribe to Campaign Chemistry wherever you listen to podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
As an agency leader, Mo Said does things a bit differently.
After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.
Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.
In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
As an agency leader, Mo Said does things a bit differently.
After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.
Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.
In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
As an agency leader, Mo Said does things a bit differently.
After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.
Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.
In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009.
Today Zynga operates hundreds of casual and hyper casual mobile games that reach more than 200 million monthly active users. That ubiquity in the mobile gaming space led to its $12.7 billion acquisition by mobile gaming studio Take Two Interactive, which closed in May.
Gabrielle Heyman, head of global brand partnerships at Zynga, works with advertisers to help them tap into the company’s massive, engaged audience. Much of her job is dispelling myths about the gaming audience, from the obvious – no, gamers are not all young men wearing hoodies and drinking Mountain Dew in their mothers’ basements – to the less obvious – yes, people are okay with being interrupted during mobile game play.
In this episode Heyman talks about how Zynga is evolving its offering for marketers as gaming becomes more mainstream and touches on her career as a female executive in gaming, a notoriously male space.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009.
Today Zynga operates hundreds of casual and hyper casual mobile games that reach more than 200 million monthly active users. That ubiquity in the mobile gaming space led to its $12.7 billion acquisition by mobile gaming studio Take Two Interactive, which closed in May.
Gabrielle Heyman, head of global brand partnerships at Zynga, works with advertisers to help them tap into the company’s massive, engaged audience. Much of her job is dispelling myths about the gaming audience, from the obvious – no, gamers are not all young men wearing hoodies and drinking Mountain Dew in their mothers’ basements – to the less obvious – yes, people are okay with being interrupted during mobile game play.
In this episode Heyman talks about how Zynga is evolving its offering for marketers as gaming becomes more mainstream and touches on her career as a female executive in gaming, a notoriously male space.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009.
Today Zynga operates hundreds of casual and hyper casual mobile games that reach more than 200 million monthly active users. That ubiquity in the mobile gaming space led to its $12.7 billion acquisition by mobile gaming studio Take Two Interactive, which closed in May.
Gabrielle Heyman, head of global brand partnerships at Zynga, works with advertisers to help them tap into the company’s massive, engaged audience. Much of her job is dispelling myths about the gaming audience, from the obvious – no, gamers are not all young men wearing hoodies and drinking Mountain Dew in their mothers’ basements – to the less obvious – yes, people are okay with being interrupted during mobile game play.
In this episode Heyman talks about how Zynga is evolving its offering for marketers as gaming becomes more mainstream and touches on her career as a female executive in gaming, a notoriously male space.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
You might know Land O’Lakes best for its dairy products, like its namesake butter. But did you know that the 100 year-old company, which operates as a farmer-owned cooperative, also has an animal feed business and provides technical services to agricultural retailers and farmers to be more efficient and sustainable?
Heather Malenshek, a former agency executive and Harley Davidson CMO, joined the agricultural co-op as chief marketing officer in 2019, shortly after the business made a decision to rebrand and remove a Native American woman from its packaging amid a reckoning against racist logos from large consumer brands.
Since then she’s coalesced Land O’Lakes various businesses around the brand’s purpose of providing safe, sustainably sourced and nutritious food to American consumers while supporting rural farmers and communities. In this episode Malenshek talks about joining the company shortly after the rebrand and how its navigating economic headwinds by investing in its brand.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
Many women remember the feeling of walking into Victoria’s Secret and being overwhelmed by the strong smell of perfume, the bright colors and the life size supermodels setting unrealistic expectations of beauty. Mostly, they remember the lack of fit and support of its products.
ThirdLove exists to change that. Launched in 2013 as an early mover in both the DTC and body positive marketing spaces, the bra brand has gained favor with women by offering half-cup sizes and products for different life stages. Its online fit finder tests, which screen women for the right bra size, are now being replicated in stores with white-glove service from sizing experts.
As a co-founder and chief creative officer, Ra’el Cohen has been there from the beginning, breaking barriers to raise funds and evolve the typical male-centric image of what bra shopping should look like. In this episode she chats about how ThirdLove’s DTC marketing playbook has shifted over time, how the brand is looking to connect with Gen Z and shares advice for female founders looking to raise money in a male-dominated VC field.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
Many women remember the feeling of walking into Victoria’s Secret and being overwhelmed by the strong smell of perfume, the bright colors and the life size supermodels setting unrealistic expectations of beauty. Mostly, they remember the lack of fit and support of its products.
ThirdLove exists to change that. Launched in 2013 as an early mover in both the DTC and body positive marketing spaces, the bra brand has gained favor with women by offering half-cup sizes and products for different life stages. Its online fit finder tests, which screen women for the right bra size, are now being replicated in stores with white-glove service from sizing experts.
As a co-founder and chief creative officer, Ra’el Cohen has been there from the beginning, breaking barriers to raise funds and evolve the typical male-centric image of what bra shopping should look like. In this episode she chats about how ThirdLove’s DTC marketing playbook has shifted over time, how the brand is looking to connect with Gen Z and shares advice for female founders looking to raise money in a male-dominated VC field.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
When the COVID-19 pandemic hit in March 2020, people were stuck inside for months – rendering out of home (OOH) billboards on roadways and in major downtown areas, in buildings and malls, suddenly invisible to millions of people.
But since then investment in OOH has rebounded as people venture back out into the world. The Out of Home Advertising Association of America (OAAA) released its Q2 revenue report on Thursday projecting double digit growth for the medium in 2022. OOH mainstays are increasing their investments and new advertisers are entering the medium as it becomes more digital and easier to optimize, target audiences and measure success. QR codes and the ability to share on social media are making those investments in the medium more holistic and impactful.
Anna Bager became CEO of the OAAA in late 2019, and has since been evangelizing and driving adoption for the medium. She spoke with Campaign US about OOH’s post-pandemic rebound and how technology is transforming the medium – and making it more valuable for brands.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
The overturning of Roe v. Wade is causing a crisis for U.S. women looking for access to safe, reproductive healthcare – beyond just abortion services.
Wisp is at the center of the storm. The telehealth startup, which launched in 2018 to provide easy, safe access to virtual reproductive health services, is on a mission to educate women across the country about how to access care while destigmatizing common female health issues like yeast infections and UTIs.
Monica Cepak joined as CMO just as the Supreme Court revoked the constitutional right to abortion and states began banning the procedure. It’s been a constant effort to adjust, adapt and accelerate plans to keep up with the changing situation. Just this week Wisp rolled out telehealth abortion access in California and soon in New York, Illinois and Colorado.
Cepak spoke with Campaign US about her first few months on the job, how she is navigating changing regulations and data privacy concerns around marketing its services and how Wisp is destigmatizing issues in women’s health.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
The overturning of Roe v. Wade is causing a crisis for U.S. women looking for access to safe, reproductive healthcare – beyond just abortion services.
Wisp is at the center of the storm. The telehealth startup, which launched in 2018 to provide easy, safe access to virtual reproductive health services, is on a mission to educate women across the country about how to access care while destigmatizing common female health issues like yeast infections and UTIs.
Monica Cepak joined as CMO just as the Supreme Court revoked the constitutional right to abortion and states began banning the procedure. It’s been a constant effort to adjust, adapt and accelerate plans to keep up with the changing situation. Just this week Wisp rolled out telehealth abortion access in California and soon in New York, Illinois and Colorado.
Cepak spoke with Campaign US about her first few months on the job, how she is navigating changing regulations and data privacy concerns around marketing its services and how Wisp is destigmatizing issues in women’s health.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Follow us on twitter: @CampaignLiveUS
www.campaignlive.com
Bas Korsten and Dania Alarcon both pursued careers in advertising by accident. Korsten studied logistics and engineering in college, and Alarcon went to medical school before pivoting to a career in healthcare marketing.
But that’s what makes them a fit at Wunderman Thompson, which positions itself around combining creativity and technology for brands. Wunderman Thompson Health is a big and growing part of that effort, with nearly 900 employees and more than $200 million in revenue last year, according to MM+M.
Korsten and Alarcon talk about recent campaigns and efforts putting Wunderman Thompson at the forefront of equity and inclusion, such as Degree’s inclusive deodorant for disabled communities and the agency’s Health4Equity center of excellence, which Alarcon started to track and address inequities in healthcare and pharma.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
Follow us on twitter: @CampaignLiveUS
In this episode, we revisit our conversation with VMLY&R global CEO Jon Cook.
Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent.
Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.
CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic.
In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
Follow us on twitter: @CampaignLiveUS
American Family Insurance takes a different approach to creative, leaving behind the silly humor and fuzzy animal mascots used by most in the category for earnest, purposeful storytelling that reaches communities authentically.
That approach is led by Sherina Smith, chief marketing officer at the challenger insurance brand. Smith, who has a background across verticals including retail, healthcare and food and beverage, ensures that each campaign is backed by rigorous audience insights, which leads to messaging that will resonate with diverse groups.
Smith joins the Campaign Chemistry podcast to discuss her approach to marketing, her view on how purposeful brands can live up to their promises and more.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive.
Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year.
But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
Follow us on twitter: @CampaignLiveUS
Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent.
Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.
CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic.
In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
Follow us on twitter: @CampaignLiveUS
Temkin, senior director of product management, for ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while tracking restrictions loom.
Major privacy changes are happening on the web as regulation reshapes the internet. Google will begin the process of restricting the use of third-party cookies on Chrome next year, but is also looking to preserve targeted advertising on the web in a privacy safe way. There have been a few iterations of tools within Google’s Privacy Sandbox, its umbrella for creating privacy-safe ad targeting and measurement on the web, but it’s still work in progress.
David Temkin, senior director of product management for ads privacy and user trust at Google, is leading the charge, working with the teams at Chrome and across the industry to allow advertisers to continue to access the tools they need to operate effectively while protecting user privacy.
In this episode, he dives deep into Google’s proposed solutions, the politics of navigating browser developers and different industry relationships, and how Google envisions creating a balanced experience for people and advertisers on the web.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process.
Consumers understand the benefits of sharing data and are more willing to do so in exchange for relevant or valuable experiences. President of Infillion, the company that builds advanced media and technology solutions, Christa Carone hopes to see content providers that are working towards an Advertising-based Video on Demand (AVOD) model think of opportunities to do something innovative with advertising and steer away from high-frequency rate ads with subpar creative experiences.
In this episode, we chat with Christa on the ground at Cannes as she shares the company's portfolio of advertising and marketing tech solutions, what consumers look for from an ad experience, and how Infillion is protecting the integrity of value exchange.
TV streaming is giving brands the power to go beyond the 30-second spot they have become accustomed to with traditional TV advertising. With the launch of Roku Brand Studio, Roku is showing how TV streaming is a canvas for creativity. Join Chris Bruss, Head of Roku Brand Studio from Cannes, as he discusses how Roku can help brands be part of a better TV ad experience.
Disney advertising has been leading the industry in adapting innovative new technologies new approaches to measurement that empower advertisers to truly understand the entire consumer journey across every screen and platform in today’s fragmented media landscape. Samba TV has pioneered currency grade measurement and cross screen media activation for the past dozen years with its leading first party Connected TV measurement platform installed on 24 TV brands sold in more than 100 countries today. Join Disney Advertising Senior Vice President for Audience Modeling and Data Science Dana MGraw and Samba TV CEO and Co-Founder Ashwin Navin for a look into the future of TV measurement reshaping the advertising landscape today.
Mendelsohn talks about Meta’s return to the festival, the state of the business and the company’s vision for the metaverse.
Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive.
Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year.
But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
Follow us on twitter: @CampaignLiveUS
Grace Francis brings a different perspective to the advertising industry — and that’s a good thing.
As a nonbinary and transgender creative person, Grace leads with an inclusive mindset, ensuring that not only are their clients considering diverse perspectives when creating communications and products but that there diverse perspectives in the room behind any campaign. Great ideas can come from anywhere, and inclusive perspectives make the work better.
In this episode, Francis, chief creative and design officer at Wongdoody, chats about their journey in the ad industry as a queer executive, gives their thoughts on how brands can authentically engage in Pride month and shares how the industry can improve when it comes to DE&I.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
Follow us on twitter: @CampaignLiveUS
The consumer healthcare industry has not historically valued creativity.
But Patricia Corsi is on a mission to change that.
As global chief marketing, digital and information officer at Bayer Consumer Healthcare, Corsi encourages Bayer’s brand teams and agency partners to push the boundaries on their communications – from creating campaigns that touch on taboo topics to making it easier to purchase over-the-counter products. She will have her eye on such work as jury president of the Health and Wellness Lions in Cannes this year.
In this episode, Corsi also discusses her journey from Brazil to becoming a global creative leader at a multinational health conglomerate and shares how she works to elevate more diverse talent.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
Follow us on twitter: @CampaignLiveUS
In a world where the news is constantly bad – a raging war in Ukraine, an ongoing pandemic and children being murdered at school – leading with empathy is more important than ever.
Melissa Wildermuth, global creative director at General Mills, knows this well. Instead of leading her team, which spans all of the company’s storied snack brands, with ego and expertise first, she takes a flexible approach that democratizes creativity and allows team members to come up with bold ideas.
In this episode, Wildermuth sits down with Campaign US Editor Alison Weissbrot to discuss her leadership style and how it impacts creativity at General Mills and when and how brands can weigh in on societal issues. She also addresses the recent school shooting in Texas and how she is responding with her team.
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
https://shop.haymarket.com/camus/webcast22/
Stewart joined the company to lead the turnaround in 2020. An experienced footwear marketer having spent nearly seven years leading marketing at Converse, he refocused the Tom’s communications on the product while honing the company’s social impact initiatives around mental health.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
In this episode, Howard joins Campaign US Editor Alison Weissbrot to chat about how The Times is working with brands across its portfolio and share her view on the future of the media business.
Listen and subscribe to Campaign Chemistry wherever you get your podcasts.
Jorge Plasencia and Luis Casamayor started Republica as an independent, full-service shop in Miami back in 2006. The vision was to create an agency that spoke to the new American demographic — one that at the time was already rapidly changing.
Fast forward to 2022, and that foresight has led the full-service agency to work with brands from Walmart to Toyota as it adds nuance and context to its multicultural efforts while the U.S quickly becomes a minority-majority country.
In this episode, Plasencia and Casamayor talk about this journey, as well as how Republica is embracing DE&I in its own organization. We also chat about how Miami is becoming a hub for tech and creative talent.
Tune into this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.
Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered.
Qualcomm is a major enabler of the technology we use every day, from our smartphones, to cars, to intelligent home devices. For chief marketing officer Don McGuire, telling that story to consumers -- alongside its manufacturing partners – is key.
In this episode, McGuire talks about how Qualcomm and its Snapdragon brand are rising to the forefront in communities like gaming and esports. He also talks about how the chip shortage and supply chain crisis have impacted its marketing plans, and how technologies such as 5G and the metaverse are emerging – with Qualcomm's help.
Tune in here now, and subscribe to Campaign Chemistry wherever you get your podcasts.
Follow us on twitter: @CampaignLiveUS
Fandom might just be the biggest online platform you've never heard of, where millions of people gather each month to discuss and debate their favorite franchises, from Star Wars to Marvel.
Chief marketing officer Stephanie Fried joined the company in 2019 to codify the Fandom brand. In addition to spearheading the company's first major branding effort last summer, she leads 70 people across both B2C and B2B marketing focused on making Fandom a go-to destination for both fans and advertisers.
Fried shares her plans for Fandom in this episode, including using the platform’s reams of first-party data on fan preferences to fuel relevance both advertisers and movie studios and content creators.
Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.
Follow us on twitter: @CampaignLiveUS
The advertising industry is back in person – and it feels so good.
On Wednesday night, the industry gathered at the Edison Ballroom in New York City to celebrate Campaign US’ 2022 Agency of the Year Awards finalists and winners. As Campaigns most prestigious US awards program, Agency of the Year recognizes exceptional talent and businesses in the creative and media industries working on behalf of brands.
After a night of champagne and celebration, Campaign US Editor Alison Weissbrot sat down to debrief the event with editorial director Steve Barrett. She’s also joined by Kerry McKibbin and Greg Hahn, president and chief creative officer of our 2022 Agency of the Year: Mischief @ No Fixed Address.
Tune in now to catch highlights from a fabulous evening, and subscribe to Campaign Chemistry wherever you get your podcasts.
We’ll be back to our regularly scheduled programming next week.
Follow Campaign US on twitter @CampaignLiveUS
Two years ago, just before the pandemic broke out and changed our lives forever, three agencies merged to form Known, a company with a mission to change the tired agency approach.
Fast forward to today and Known has grown from 190 to 500 employees across creative, engineering and data science, working with clients including Netflix, Amazon and WarnerMedia.
Known, which starts every client engagement with a scientific approach, also has a unique approach to creativity and is behind Netflix documentaries like Countdown: Inspiration 4 Mission to Space and 'Jeen-yuhs,' a documentary about Kanye west.
Known President Martin chatted with Campaign us about how Known's approach is resonating in the market. Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts.
Horizon Media has just reopened its doors to staff after yet another COVID-19 shutdown, and is ready to get people back into the office on a hybrid schedule. As CEO Bill Koenigsberg puts it, you can't compete with rolling out of bed in your pajamas, but people do miss being together.
Koenigsberg is at the helm of Horizon as it navigates a complex and shifting media landscape for clients — from the end of cookies, to the rise of the metaverse, to all things shoppable commerce. These changes are informing the agency's strategy, from its data platform blu to upfront negotiations.
In this episode, Koenigsberg also talks about how Horizon is helping clients navigate the crisis in Ukraine and where he sees growth coming from in 2022.
Listen here now, and subscribe to Campaign Chemistry wherever you listen to podcasts.
Last year, Klarna made its big debut in the U.S. market in the most American way possible: during the Super Bowl. Since then, it’s been steadily growing its presence here, most recently rolling out a physical card and inking a partnership with the Chicago Bulls.
For chief marketing officer David Sandstrom, Klarna has an opportunity to become a super shopping app, where content, commerce and influencer marketing coalesce. But there’s heady competition to become a “super app,” not the least of which is from major social media platforms like TikTok and Instagram with massive user vases.
As Klarna grows, Sandstrom’s challenge is to keep its edgy, rule-breaking brand fresh while scaling it to meet a global opportunity. In this episode, Sandstrom also talks about Klarna’s relationship with agencies and why it’s so hard to infuse the same creative caliber that goes into a 60-second spot into a CRM campaign.
Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.
It's been a tough week for Spotify.
The streaming audio company has been roiled in controversy over star podcaster Joe Rogan, who sparked a backlash from musicians and artists after spreading health misinformation and using racial slurs on his podcast.
After refusing to cut ties with the podcaster, who Spotify has a $100 million exclusive licensing deal with, Spotify removed a few particularly egregious episodes and committed more money to advancing creators of color.
Where does this leave Spotify's advertisers? As the face of B2B marketing, Malik has been addressing advertiser concerns over content moderation and brand safety as the story continues to develop.
Also on this podcast, Malik talks about Spotify's breadth of offerings for brands across music and podcasts, and makes the case for why B2B advertising can be fun.
Tune in here now, and subscribe to Campaign Chemistry wherever you get your podcasts.
Brands are still not investing enough against fast-growing multicultural audiences.
That’s the view of Isaac Mizrahi, co-president and COO of multicultural ad agency Alma. Mizrahi started his career client-side in Brazil at brands including Coca-Cola and T-Mobile, giving him a first hand account of the road blocks to fully embracing multicultural marketing from the inside.
Now, as an agency leader, he advocates for his clients to allocate appropriate budgets to the hispanic audience, which is quickly growing to become a dominant US demographic.
In this episode, Mizrahi chats about the opportunity with the Hispanic audience, what brands are missing and which brands are getting it right.
Tune into this episode here now, and subscribe to Campaign Chemistry wherever you listen to podcasts.
Pancho Cassis joined David in 2019 as global chief creative officer, just months before the world went into lockdown. That left him building and managing teams as far away as Miami and Brazil from his home in Madrid.
But the team delivered great work, including Budweiser's infamous decision to sit out the Super Bowl after decades of sponsorship and Burger King's award-sweeping Stevenage challenge. Consistency has been the key to success for David, as its nine-year relationship with Burger King has proven through its numerous accolades.
Cassis also chats about where he's looking for talent in a tight market and how creative agencies have an opportunity to be strategic business partners to brands. And he gives a hint at David’s upcoming Super Bowl ads.
Tune in here now and subscribe to Campaign Chemistry wherever you listen to podcasts.
Smithingham talks about how brands can properly engage with consumers in gaming environments in a bullish market.
Not many people in adland stay at the same agency for two years, let alone two decades.
Marco Scognamiglio, global CEO of Omnicom direct marketing agency RAPP, is defying that stereotype. Having joined the agency in 1999 as a client director, he’s worked his way up to the top — and watched the importance of CRM and one-to-one consumer relationships skyrocket to the top of marketers’ agendas.
As the space evolves, so does the state of talent in the ad industry. Scognamiglio chats about how RAPP is attracting and retaining talent amid The Great Recession, and discusses how he’s leading through ongoing uncertainty regarding the pandemic.
Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.
Interacting on Twitter is all about tapping into communities already thriving on the platform. For Alex Josephson, head of Twitter Next, the platform’s brand strategy team, helping brands identify conversations where they can authentically participate is a daily focus.
In this podcast episode, Josephson talks about how brand engagement on Twitter has evolved — and skyrocketed — over the past decade, as communities grow stronger and brands learn how to speak with their audiences vs. at them. He dives into how brands are embracing new features on Twitter, such as social audio, and how they can save themselves from falling into a sea of homogeneity that’s emerging among advertisers on the platform.
Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts.
It's been four months since Media.Monks became the banner brand for Martin Sorrell's S4 Capital, the new-age global digital agency he launched in 2017. Since then, Media.Monks has merged with 24 companies across digital, content and data.
Media.Monks Co-founder Wesley ter Haar is at the helm of making the integrated model work for clients at scale. Media.Monks employs more than 6,000 people in 31 countries under a single P&L. He's also got his sights set on the future of creativity (Metaverse, anyone?) and hiring more "makers" to Media.Monks' creative teams.
Listen to this episode here now and subscribe to Campaign Chemistry wherever you get your podcasts!
Mark Penn, CEO of Stagwell Group, completed the long-awaited merger between his company and MDC Partners in August, and has since hit the ground running building its leadership team and structure.
The holding company, with its eyes on the Big Six, has assembled networks that help agencies work collaboratively across P&Ls to deliver integrated services for clients. It has its sights set on international expansion through an affiliate program, and is working toward the holy grail of bringing creativity and technology together for clients.
In this episode, Penn chats with Campaign US Editor Alison Weissbrot about what Stagwell has accomplished in its first few months as a combined company, how the group is attracting and retaining talent in a tight labor market and what's next on the road map for 2022.
Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts.
Wilensky became president of Xaxis, GroupM’s programmatic agency, in June, at the height of the pandemic. As one of the OG agency trading desks, Xaxis was an early mover in the programmatic space. That positions the agency well as the world becomes more addressable, from CTV, to digital out of home, to commerce and retail media.
In this episode, she chats about the evolution of programmatic, how Xaxis is adapting to a privacy-first future and why communication is so important in a hybrid and virtual workplace.
Listen to this episode here now and subscribe to Campaign Chemistry wherever you get your podcasts.
Lou Arbetter, VP of content and production at PepsiCo NA, and Allison Polly, head of content development at PepsiCo NA, lead the work coming out of PepsiCo's in-house content studio. The studio spans across the brand teams at PepsiCo’s North American beverage portfolio as well as external agencies with an eye toward elevating creativity within PepsiCo’s marketing.
Polly and Arbetter chat about the ins and outs of running an in-house content studio at a major corporation, how the organization is working with the entertainment industry on long-form films and how PepsiCo tests and learns emerging creative opportunities on new media formats and channels.
Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.
Angela Zepeda, CMO of Hyundai, and Paul Woolmington, CEO of Canvas Worldwide are a unique client agency pair.
Hyundai and Canvas have been working together since 2016, when Canvas was created as a joint venture between Horizon Media and Innocean, Hyundai's creative agency, to service the auto brand's account. Canvas operates independently, but the relationship enables longevity and allows close collaboration between creative and media, while allowing Canvas to gain outside expertise and attract the best talent.
Zepeda and Woolmington join this episode of Campaign Chemistry to discuss how Hyundai, a challenger brand in the US, is experimenting with new media channels and integrations as consumer media habits shift, how the pair are using media in interesting ways as the process of car buying shifts and what makes a successful and long-lasting client-agency relationship.
Listen now and subscribe to Campaign Chemistry wherever you get your podcasts!
VMLY&R Commerce launched just under a year ago, after WPP folded commerce agency Geometry under VMLY&R, the product of another merger in 2018. The commerce division adds structure around a dedicated offering in a growing investment area for clients, while creating opportunities to expand relationships organically with existing clients.
Beth Ann Kaminkow, global CEO Of VMLY&R Commerce and CEO of VMLY&R New York, joins this week’s Campaign Chemistry podcast to talk about how commerce is evolving to become central to client marketing plans, likening the disruption to that of digital advertising years ago. VMLY&R is positioning itself at the intersection of commerce and creativity, as social media, influencers and content become part of the commerce journey.
Kaminkow also discusses VMLY&R's hunt for talent that's diverse in both background and skill sets, the growing trend of job pluralism and how the agency is helping clients navigate supply chain issues leading up to the holiday season.
Listen here now, and subscribe to Campaign Chemistry wherever you get your podcasts!
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.