Socially Authentic: Recent Episodes
Tracy Samantha Schmidt
How do some of the smartest, most creative people use social media? And how can you use social media in alignment with your own values? Learn how with host Tracy Samantha Schmidt, who also teaches social media marketing at the University of Chicago.
Tracy spoke with Daliah Saper, an intellectual property lawyer who also teaches Internet Law at the University of Illinois.
In a rapid-fire conversation, Daliah outlined the biggest legal risks that you face when personally using social media.
Questions Daliah answered include:
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When you post a piece of content to a social network, what rights do you retain to that content?
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If you’ve produced a creative work, such as an image or a song, how can you protect your ownership online?
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What is “Fair Use” and can you reuse copyrighted content online?
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If someone says something false about you online, what legal action can you take?
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If you’ve insulted someone online, can you be sued?
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If someone bullies you online, what legal action can you take?
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If you are the victim of revenge porn, how can you get the images taken down?
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Can you be fired if you do not obey your employer’s social media policy?
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When you leave a company, can you take your social following with you?
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How can you legally run a sweepstakes or contest online?
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If you are accepting free things in exchange for posts on social media, what FCC regulations must you follow?
For additional legal resources about these and other topics, please visit SaperLaw.com.
This episode was produced in partnership with Greentarget, and our executive producers are Paul Wilson and Jackson Pillow.
To learn more about Socially Authentic and Tracy Samantha Schmidt,, please visit SociallyAuthentic.com.
As the VP of Digital Strategy at Epsilon, it's Ian Beacraft's job to tell advertisers what technology is coming next. On Socially Authentic, he tells us what's coming next for social media. Ian also shares his personal hacks for using Twitter to keep ahead of emerging technology trends.
On the show you'll learn:
Why "Connection, Immersion and Cognition" is the central theme in emerging consumer technology
What the Internet of Things (IOT) is and why it will bring more algorithms into your daily life
How to prepare your content marketing strategy for voice assistants like Siri and Alexa
How to protect yourself from getting hacked through your connected devices
How Ian uses Twitter, Nuzzel and other apps to keep track of emerging tech trends
Why Ian schedules time to be online and how this habit makes him more productive
This episode is perfect for anyone who is wants to get ahead of social media tech trends and who needs to make more efficient use of their time online.
Having managed the fourth largest Twitter account in the world, Caleb Gardner understands the pressure social media can create. But he also knows the good that social media can create, which is what keeps him going even in stressful times. On this show, you'll learn:
How Caleb's team at Organizing for Action managed President Barack Obama's personal social media strategy, including why they chose not to respond to commenters
Caleb's advice for strategists who are managing the social media account of an executive or public figure
The reason why Caleb thinks social media can empower executives
The techniques Caleb uses to personally manages his own time on social media
How Caleb stays focused, grounded and hopeful online
-Why Caleb co-founded 18 Coffees, a collective of digital strategists focused on social impact
How you can get involved with 18 Coffees
This episode is perfect for anyone who is feeling jaded about the state of social media and is looking for inspiration to keep moving forward online and in real life.
A preview of our first three episodes. You'll hear: --What Caleb Gardner learned from managing President Barack Obama's Twitter account --How Epislon's Ian Beacraft says we should prepare for AI's arrival on social media --The legal risks you face when using social media, as explained by Internet law expert Daliah Saper