Foremost Media Marketing Chat: Recent Episodes
Evan Facinger
Don’t waste your commute, workout, or whatever else you use Podcasts for by listening to some “marketer” drone on about nothing for 30 minutes. Jon Ballard and Evan Facinger from Foremost Media give you actionable marketing insights you can use to grow your business, advance your career, and make everyone you know jealous. Topics include: * Web Development * Web Design * Search Engine Optimization (SEO) * Conversion Rate Optimization (CRO) * Paid Advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.) * Marketing Automation * Manufacturing Marketing * Lead Generation * Amazon Marketing * And more!
Shownotes and more available at ForemostMedia.com
Thinking about revamping your manufacturing website? Your website is a reflection of your business that is meant to grow with you. In fact, the average lifespan of a website is estimated to be between three to five years. Your goals evolve and so should your website. Careful and strategic planning is critical to be certain the money and time you invest in your new website will produce the ROI you need. This episode, Jon and Evan will guide you through everything you need to know to have a successful website redesign and questions you should be asking your website partners. Where do you start when you’re ready to redesign? [1:35] Why are you redesigning your website? [6:45] Does your website have a long term strategy? [10:00] How long does a website take to build from start to finish? [17:20] Resources Mentioned: * Google Analytics * Google Search Console * Complete Workbook for Website Redesign (https://www.foremostmedia.com/resources/ebooks-webinars/complete-workbook-for-redesigning-a-manufacturing-website) Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast).
Your website is the lifeline of your business. But what happens when it's eliminated without any sort of notice? In this episode, we’re discussing a rather timely topic. Recently, more and more hosted platforms, like Shopify, have pulled content and businesses without any warning. This is quite terrifying and concerning especially for companies dependent on eCommerce sales. Luckily, there are things we can do to avoid this. Some topics we chat through: * Open Source VS. Hosted Platform * Things to consider to ensure you have control over your assets * Where your target market could be instead of hosted platforms Listen to learn more about taking control of your assets. Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
Today we’re chatting about all things manufacturing. We’ve been helping manufacturing companies with their marketing for over 15 years. Manufacturing is a vital part of our economy, but it’s often overlooked by job seekers and modern lead generation strategies. Meaghan Ziemba joins us this episode to share how she is bringing awareness to the industry. Meaghan has been involved in the manufacturing industry for the last 15 years and recently launched a live broadcast combining women empowerment, brand storytelling and personal journeys in the industry called Mavens of Manufacturing. Job opportunities are on the rise. Though there is a gap in skills. Diversifying the manufacturing industry is so important to prepare the industry for continued success. Ready to learn more? Join Jon, Evan, and Meaghan as they candidly talk about creative marketing to diversify the manufacturing industry. Resources Mentioned: * Mavens of Manufacturing LinkedIn (https://www.linkedin.com/company/mavens-of-manufacturing/) * Mavens of Manufacturing YouTube (https://www.youtube.com/channel/UCNazsugt6JtABAtfXqQUL9Q) Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits. What is ADA compliance when it comes to websites? [3:20} Why you should be concerned. [7:00] The impact a non-compliant website can have on your business. [15:00] Resources Mentioned: * Circuit Court Map (https://www.supremecourt.gov/about/Circuit%20Map.pdf) * Nowlan & Mouat LLP (https://nowlan.com/) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies. Why it’s important to understand what’s already working before a redesign [03:16] Know your why when choosing a content management system (CMS) [05:00] Qualities in an agency you don’t want to forget. [10:15] Guide to Website Redesign (https://www.foremostmedia.com/resources/ebooks-webinars/manufacturers-ultimate-guide-to-website-redesign) How to Compare Web Development Companies (https://www.foremostmedia.com/resources/blog/posts/how-to-compare-web-development-companies) CMS Comparison (https://www.foremostmedia.com/services/website-development/dnn-consulting-development/dnn-vs-wordpress) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update. Overview of Google Core Web Vitals. [02:06] What Google Core Web Vitals look at, specifically. [05:20] How to prepare your website for this update. [10:03} You can connect with Noah on LinkedIn here (https://www.linkedin.com/in/noahlamson/). Resources Mentioned: * GTmetrix (https://gtmetrix.com/) * Lighthouse Report (https://developers.google.com/web/tools/lighthouse) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
Jessica Walker is the CEO of Care Sherpa (https://caresherpa.com/). She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started. You can connect with Jessica on LinkedIn here (https://www.linkedin.com/in/walkerjessica/). How many touch points does it take to become a lead. [04:57] Top investments you can make when getting started. [08:32] Jessica's best lead sources. [11:34] Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business. Bonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train. Getting started with drip campaigns. [02:12] How marketing automation can improve your onboarding process. [07:33] Capitalize on engagement. [09:40] Resources Mentioned: * Marketing Automation Defined (https://www.foremostmedia.com/services/marketing-automation) * Manage Your Leads Effectively (https://www.foremostmedia.com/our-work/manufacturing/lead-management) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? These are the new normal these days and having your content updated can make or break your business. Are your potential customers getting the right information? [02:23] Talking about what you’re doing for COVID can actually help you get to the top of search results [05:44] Marketing and advertising spend during a pandemic [07:10] Resources Mentioned: * Google My Business (https://www.google.com/business/) * The Benefits of Pay-Per-Click Marketing (https://www.foremostmedia.com/resources/blog/posts/the-benefits-of-pay-per-click-marketing) * COVID Marketing Guide (https://www.foremostmedia.com/resources/blog/posts/covid-19-marketing-guide-60-second-hacks-to-grow-your-business) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
Welcome back to the Foremost Media Marketing Chat Podcast. In this episode, we’re discussing challenges when redesigning a website while sharing actionable insights along the way. Bonus backlink building tip you don’t want to miss. 301 redirects and why they’re important [04:50] Pay attention to what’s driving traffic. [10:04] Resources Mentioned: * Google Analytics (https://analytics.google.com/analytics/web/provision/#/provision) * Google Search Console (https://search.google.com/search-console/about) * Guide to Website Redesign (https://www.foremostmedia.com/resources/ebooks-webinars/manufacturers-ultimate-guide-to-website-redesign) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
Welcome to another episode of the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. This, we’re talking all about conversion rate optimization or CRO. The big question to ask, how can we continue to grow a customer’s business if their site is already highly optimized? Here’s why CRO is an evolution of marketing. What is conversion rate optimization, exactly? [01:38] Example of CRO [08:03] Testing ideas you can implement. [17:05] Resources Mentioned: * Conversion Rate Optimization (https://www.foremostmedia.com/services/website-development/conversion-rate-optimization) * Conversion Rate Calculator (https://www.foremostmedia.com/resources/conversion-and-traffic-calculator) * Grow Your Business With CRO (https://www.foremostmedia.com/resources/blog/posts/grow-your-bottom-line-with-conversion-rate-optimization) Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)
Welcome to the first episode of the Foremost Media Marketing Chat Podcast! Meet the voices behind the podcast, Jon Ballard and Evan Facinger. We run through the latest marketing trends while sharing actionable tips along the way. In this episode, learn about the latest Google algorithm update and the importance of capitalizing on content. Google’s broad core algorithm update. [04:17] Why your search volume may have increased. [05:23] The new reality on Google Shopping. [08:24] Find more marketing insights and show notes at ForemostMedia.com (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)