Communicate I/O: Recent Episodes
Erica Mills Barnhart
Communicate I/O explores how effective communication can change workplaces and the world. Join communication expert Erica Mills Barnhart and her guests, and learn how to create cultures where people feel included and inspired…one word at a time.
How’s the balance of deposits and withdrawals in your personal and professional piggy bank looking? Words have significant potential to make business—and the world—a better place. Sometimes, drawing our attention to specific words can transform how we think about a situation; it can change the kind of energy a decision or action is imbued with and, ultimately, the positive or negative impact of that action.
Take these two words for example: “deposit” and “withdrawal.” In this episode, Erica uses these familiar financial terms to describe a new perspective that takes the idea of a brand equity piggy bank and expands it to life and work as a whole. Just like depositing a few extra dollars here and there adds up to bigger savings over time, small actions that add to the compassion, empathy, and psychological safety of your environment compound. When we start to notice and name even the smallest day-to-day deposits (like flossing our teeth, complimenting a coworker, bringing cookies to the office) and withdrawals (doomscrolling, avoiding a difficult conversation), we don’t just become more aware of the current status of our “piggy bank.” It also becomes easier to identify opportunities to deposit kindness and wellness, for the betterment of ourselves and the world.
Add these two terms to your regular vocabulary to build up your bottom line:
- How using these words out loud can transform your life and your leadership;
- The power of language to bring awareness to your actions and their impact;
- The small daily deposits that come from knowing the people you work with;
- Why we shouldn’t compare our deposits and withdrawals to another’s.
Connect with Erica:
- Website: https://claxon-communication.com/
- LinkedIn: https://www.linkedin.com/in/ericabarnhart/
- Email: info@claxon-communication.com
Disclaimer: This episode discusses mental health challenges and suicide. If you are in crisis or having suicidal thoughts, help is available 24/7, call or text 988 in the U.S. and Canada. You can also visit https://988lifeline.org.
How much does your self talk impact the public-facing words you say and write? You might have heard that the average adult speaks and writes around 15,000 words each day. What gets less publicity, however, is the number of words we say to ourselves, consciously or subconsciously: around 60,000. This begs the question: why does four times the nouns, verbs, adjectives, and adverbs get so overlooked in our exploration of communication?
Communicate for Good has always centered around the power of words to build confidence, expand influence, and amplify impact—the intersection of language, leadership, and life, and it’s certainly touched on self talk in the past. Now, following a three-year-hiatus, Erica is re-centering the conversation on the inner dialogue we so often overlook, despite how much it affects outer identity and interactions. She shares the traumatic experiences she has navigated since the show went on hiatus and shares how her own, ongoing education around self talk and inner narratives can help other leaders. Together, you’ll learn how elevating your self talk practices can help you navigate burnout, team-building, life-rebuilding, and leading publicly when your private life is in crisis, one word at a time.
Start rewriting your internal script to support your external experience:
- How the use of language echoes out to all levels of communication;
- The significance of words while grieving and recovering from trauma;
- Why it’s inaccurate to assume our silent words to ourselves are less important;
- The teeny, tiny self-talk steps that have outsized impact on our wellness–and leadership–journeys.
Connect with Erica:
- Website: https://claxon-communication.com/
- LinkedIn: https://www.linkedin.com/in/ericabarnhart/
- Email: info@claxon-communication.com
On this episode of Communicate for Good, Erica discusses the difference between for now vs forever decisions. She also acknowledges the importance of making the best decision you can for yourself right now and the benefit of creating a time frame for that decision. The intention of the time frame is to provide space to determine if the decision is serving you and helping you to achieve your goals, and, if not, then the option to pivot and make a new “now” decision.
Connect with Erica:
Website: https://claxon-communication.com/
LinkedIn: https://www.linkedin.com/in/ericabarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica and her guest, Angela Foster, discuss the connection between style and confidence and how that can impact one's ability to lead effectively. They also discuss how your style communicates on your behalf and how one can dress their personal brand such as their business brand by answering the following question: “What are three adjectives that you would use to describe your brand?” and then translate that into one's wardrobe.
Resources Referenced:
Angela Foster’s Top Five Do's and Don'ts www.angelastylecoach.com/cfg
About Angela:
After 20 years as an executive in the fashion and beauty space, Angela Foster now helps high-achieving petite women feel more confident by creating a closet they love. Her clients show up prepared and confident to brand photoshoots, keynote presentations, and everyday life because they enjoy a wardrobe filled with clothes that fit their height, flatter their body shape, and that they love to wear.
Connect with Angela:
Website: https://angelastylecoach.com
Email: hello@angelastylecoach.com
LinkedIn: https://www.linkedin.com/in/angelastylecoach
Facebook: https://www.facebook.com/AngelaFosterStyleCoach
Instagram: https://www.instagram.com/angelastylecoach
Pinterest: https://www.pinterest.com/5047055232cfd4923bc1db5efe6095
Connect with Erica:
Website: https://claxon-communication.com/
LinkedIn: https://www.linkedin.com/in/ericabarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica and her guest, Jen Hope, discuss the importance of self kindness and mental health and how self worth and self acceptance show up in personal and professional spaces. They also discuss an important element of self awareness, listening, and how that is the starting point of acknowledging what we're saying and how we're behaving and how that's impacting and affecting others. They also address three common core leadership habits that limit effective communication (controlling, protecting and complying) and the impact those can have on one’s ability to lead and provide a healthy and productive space for team growth.
Resources Referenced:
Kristin Neff on Self-Compassion: https://self-compassion.org/the-three-elements-of-self-compassion-2/
The Secret Life of Self Talk by Erica Barnhart: https://claxon-communication.com/podcast/ep-51-the-secret-life-of-self-talk/
DISC Assessment: https://www.discprofile.com/what-is-disc
360 Survey: https://www.profilesincorporated.com/assessment/checkpoint-360/
About Jen:
Jen Hope is an executive and leadership coach for startup leaders. With a background as the Vice President of Marketing for multiple high-growth startup companies, Jen understands the complexity of startup leadership. She leverages data and evidence-based tools that accelerate growth and scale individual and collective leadership.
A self-kindness and mental health advocate, Jen is passionate about creating safe spaces for women and non-neurotypical leaders in startup and corporate leadership. Clients will tell you that Jen provides systems and habits that improve life and leadership. They love the sharp insights, structure, compassion, and accountability that come from Jen’s coaching process. Jen’s client list includes Tenable, Oracle,Altana.ai, TomboyX, DocuSign, Relayr, BlueJacketeer, and Uplevel. When Jen’s not working, you can find her cooing over dogs, running the hills of the PNW, and singing all the songs that play in her local grocery store and CVS.
Connect with Jen:
Website: www.heyjenhope.com
Email: jenniferhopekellum@gmail.com
LinkedIn: https://www.linkedin.com/in/heyjenhope
Connect with Erica:
Website: https://claxon-communication.com/
LinkedIn: https://www.linkedin.com/in/ericabarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica discusses the difference between positive and negative stress including the zone of proximal development. She also shares that when approached in a reflective and conscious way both types of stress can impact one's ability to be successful. In addition, she offers seven ways of managing stress aka. stress busters, and also how to reframe your stress (and fear) by asking yourself, how can I shift my relationship with these things when it's within my control?
Resources Referenced:
3 Types of Stress and what you can do to fight them by Shonna Waters, PhD: https://www.betterup.com/blog/types-of-stress
Zone of Proximal Development by Lev Vygotsky: https://en.wikipedia.org/wiki/Zone_of_proximal_development
Connect with Erica:
Website: https://claxon-communication.com/
LinkedIn: https://www.linkedin.com/in/ericabarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica and her guest, Lindsay Pedersen, discuss the difference between brand and brand strategy, and how utilizing brand strategy as an exercise tool can help you achieve clarity about your brand. A few questions posed:
Who are you optimizing for?
What is it you are really good at bringing that customer?
What is our competitive set or your peers are not good at bringing that person?
What is your uncommon denominator?
They also discuss the many benefits of creating a clear brand, such as:
- Nailing the need for your customer as opposed to focusing on multiple needs (not only is it expensive but it can erode trust from the customer)
- Creating loyalty to your business and in turn being in a better position to serve, innovate and improve based on that mutually good relationship
- It can help govern the decisions that you're making across the business; how you communicate it, how you innovate, how you price for it, and how you go to market
Resources Referenced:
Forging an Ironclad Brand: https://ironcladbrandstrategy.com/book
About Lindsay:
Lindsay Pedersen is a brand strategist and author of the best-selling book “Forging an Ironclad Brand.” Known for her methodical, framework-driven approach to brand building, Lindsay has advised companies from burgeoning startups to national corporations, both B2C and B2B, including Zulily, Starbucks, Zulily, IMDb and Duolingo.
Her background as a P&L owner at Clorox fostered in Lindsay a deep appreciation for using the brand as the North Star for increasing the company’s value. Lindsay arms leaders with an empowering understanding of brand, and an ironclad brand strategy, so they can grow their business with intention, clarity and focus.
Connect with Lindsay:
Website: https://ironcladbrandstrategy.com/
Email: lindsay@ironcladbrandstrategy.com
LinkedIn: https://www.linkedin.com/in/lindsaypedersen
Connect with Erica:
Website: https://claxon-communication.com/
LinkedIn: https://www.linkedin.com/in/ericabarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica and her guest, Crispin Spaeth, discuss the parallels to their work when it comes to energetic language and how body language is a large part of our nonverbal communication. Crispin discusses her work with the Integrated Alexander Technique and how it can be used as a full self approach for identifying the beauty of our human design and its intrinsic relationship to competence, connection and freedom. Her integrated approach helps clients identify how we can (including insights and practical, physical actions) bring a greater intentionality to our movements and in turn our work. As leaders, this work is important for the purposes of authenticity, connection, and energy to ensure there is an energy alignment between your intention and what you want people to know, feel and then do.
Resources Referenced:
Integrated Alexander Technique: https://www.alexandertechniqueinternational.org/
Galvanizing Performances by Kathleen Juhl (Series Editor) and Cathy Madden (Editor):
https://www.amazon.com/Galvanizing-Performance-Alexander-Technique-Excellence/dp/1785927205/ref=sr_1_1?s=books&ie=UTF8&qid=1537391876&sr=1-1&keywords=galvanizing+performance
About Crispin:
Crispin Spaeth works with leaders and creatives who are working to make the world a better place and want to get there faster. She is a movement and performance coach and a teacher of Integrative Alexander Technique. This whole-self approach champions the beauty of our human design and its intrinsic relationship to confidence, connection, and freedom. The theme that connects all of Crispin's work is the desire to streamline effort so that people can be most themselves and get their great ideas out into the world. Crispin is a graduate of IAT Studio of Seattle, a Certified Teaching Member of Alexander Technique International, a member of ISMETA, and a graduate of Oberlin College. Her writing about Alexander Technique and choreographic process was included in the book “Galvanizing Performances” (Jessica Kingsley Publishers, 2017.) Her first career was as a choreographer of contemporary dance. Crispin lives in Seattle with a family of humans and pets, loves art and design, and being thrown off balance.
Connect with Crispin:
Website: https://www.crispinspaeth.com
Email: hello@crispinspaeth.com
LinkedIn: https://www.linkedin.com/in/crispinspaeth
Instagram: https://www.instagram.com/crispinspaeth
Connect with Erica:
Website: https://claxon-communication.com/
LinkedIn: https://www.linkedin.com/in/ericabarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica dives into the etymology of milestones and within that the importance of yearly reflection. She highlights the benefit of taking inventory of the choices we made, the choices we can be making now, and ultimately how those choices can create a momentum of growth.
She also poses and discusses these introspective questions - “Am I going to celebrate how far I’ve come, over whatever period of time? Am I celebrating the wins no matter the size? Am I going to honor the hard things that happened and learn from it while implementing changes in myself? Am I going to appreciate that there may have been ‘gaps’ and that goal setting requires that? Who do I want to be and is it the same person I was years ago? Can I look and see growth over the past year?”
Resources referenced:
The Gap and the Gain by Dan Sullivan and Benjamin Hardy
https://gapandgainbook.com/
The Power of Talk: Who Gets Heard and Why by Deborah Tannen
https://hbr.org/1995/09/the-power-of-talk-who-gets-heard-and-why
Connect with Erica:
Website: https://claxon-communication.com/
LinkedIn: https://www.linkedin.com/in/ericabarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica poses and discusses the following introspective questions:
“What do I want to do?”
“Who do I want to be?”
“What are my internal and external motivations?”
She explains how answering these questions can help you determine the necessary shifts required in order to become the person and leader you want to be. She also addresses the relationship between motivations and validation, and the importance of knowing when validations are wanted or needed externally or can/should be sourced from within.
Resources referenced:
The Gap and the Gain by Dan Sullivan and Benjamin Hardy
https://gapandgainbook.com/
Connect with Erica:
Website: https://claxon-communication.com/
LinkedIn: https://www.linkedin.com/in/ericabarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica shares the concept of mental file folders and why it matters for your communication and branding in both the present and the future. She also talks about why the structure of these folders is important and how that hierarchy informs your sequence of messaging so that people can file you away and easily retrieve you from their mental file folders.
On this episode of Communicate for Good, Erica is joined by Stephanie Staples, Founder of Your Life, Unlimited. Stephanie is a master motivator and revitalization expert and shares how to rewire yourself by taking another look at how you want to lead your life, how to empower yourself, and ultimately how to get to a place where good is good enough. Erica and Stephanie discuss how to pay attention, recognize patterns, identify what you need, and how to ask for it from yourself and others. They also talk about how to shift your mindset by taking a deeper dive into the 5 A’s: Awareness, Accountability, Attitude, Acceptance/Appreciation, and Action.
Resources Referenced:
The Try Angle: A New Slant on Life: https://stephaniestaples.ca/pages/resources
About Stephanie:
Master motivator and revitalization expert Stephanie Staples travels internationally as a keynote speaker from the Mayo Clinic to the Middle East delivering idea-packed programs proven to increase feelings of hope, happiness, empowerment and ability to apply actionable, positive change for participants. Plus they are fun!
As a multi-titled author with eclectic qualifications that combine learnings from her background in healthcare, journalism, fitness and communications - Stephanie has some unique insights and tools to share. Stephanie is also a reWired nurse, a mom of three, Lolli of two and wife of one and a (last-placed) Triathlete!
Connect with Stephanie:
Website: https://stephaniestaples.ca/
Facebook: http://facebook.com/stephaniestaples
LinkedIn: https://www.linkedin.com/in/stephaniestaples/
Email: Stephanie@YourLifeUnlimited.ca
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica is joined by Michael DeLon, Founder of Paperback Expert. Michael shares his path to becoming a credibility expert and how writing a book could have a significant impact on your donor base. He emphasizes to listeners that what you say is more important than where you say it, and to always start with your message. They talk about the Credibility Calculator and how to interpret and improve your results. Erica and Michael also discuss practical ways to leverage donor testimonials and how to stand out with videos.
Resources Referenced:
The Credibility Calculator: https://thecredibilitycalculator.com/
Communicate for Good Quiz: https://claxon-communication.scoreapp.com/
About Michael:
Michael DeLon serves business experts and thought leaders to create a book without writing a word. As a #1 Amazon Best-Selling Author and America’s Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.
Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.
Connect with Michael:
Website: https://paperbackexpert.com/
LinkedIn: https://www.linkedin.com/in/michaeldelon/
Email: Michael@PaperbackExpert.com
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica:
https://bit.ly/ChatWithErica
This is the third and final episode of Erica’s series on how to become a confident public speaker. She talks about getting through a public speech versus owning the moment, and shares practical tips for making the most out of your practice time. Erica reminds listeners of the three steps to becoming a confident public speaker: prepare, plan, practice, and urges listeners to get clear on what works for them.
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
This is the second episode of Erica’s three part series on how to become a confident public speaker. She shares a quick recap of part one, and then dives into step two: Plan. Erica explains the planning phase in the context of the Claxon Method: What, Who, How. She shares examples of how clients have put the plan phase into action and leaves listeners with a reminder to start with feelings.
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
This is the first episode of Erica’s three part series on how to become a confident public speaker. She shares the three steps to becoming a confident public speaker: Prepare, Plan, Practice. Erica explores the first step: planning, and leads listeners through a visualization exercise. She shares her story of how she got comfortable in front of crowds in hopes that others can learn from it. In the next episode, Erica will dive into the second step: planning.
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica talks about why you need to be more attentive to how you communicate through changes and transitions. She also shares the three phases of transformation from a messaging and communication perspective. Erica talks about modeling micro-transparency as your organization moves through change and the importance of understanding the communication styles of your team.
Resources Referenced:
Managing Transitions by William Bridges: https://wmbridges.com/books/
Pierre Casse Assessment: https://comms-assessment.scoreapp.com/
Subscribe to the Claxon Newsletter: https://bit.ly/Claxon-Newsletter
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica is joined by Frank Somma to dive into a range of topics surrounding rapport. They talk about charisma, making people feel good about themselves, and the importance of being comfortable with silence. Frank shares the biggest mistakes that he sees leaders making when they communicate (and practical tips to fix them). They also talk about the importance of Neuro-Linguistic Programming (NLP) and what inspired Frank to write his book, B2B is really P2P.
Resources Referenced:
Join the newsletter: https://bit.ly/Claxon-Newsletter
B2B is Really P2P by Frank Somma: https://bit.ly/B2BisP2P
You Have More Influence Than You Think by Vanessa Bohns: https://bit.ly/Vanessa-Bohns
Cooley’s Anemia Foundation: https://www.thalassemia.org/
About Frank:
Frank Somma is a sales and communications expert, speaker, author, and lifelong charity fundraiser.
Frank holds a degree in NLP, Neuro-Linguistic Programming widely accepted as THE communications science, and has been speaking professionally for over 15 years winning accolades from such notable organizations as DLL Bank, GE, Xerox and several Big I associations.
His latest book “B2B is really P2P How to Win with High Touch in a High tech world” is selling well and has a 4.9 star rating on Amazon!
Frank lives in Holmdel, NJ and when he isn’t occupied with one of his businesses, he’s either raising money for The Cooley’s Anemia Foundation, out running with his dog, or in the kitchen cooking homemade pasta for his kids and grandkids.
Connect with Frank:
Website: https://www.franksomma.com/
LinkedIn: www.linkedin.com/in/fsomma
Facebook: www.facebook.com/sommafrank
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica shares five marketing trends that she is seeing based on research and conversations with clients. She shares surprising stats about a few popular social channels, and of course, she talks about language trends. Erica ends the episode by reminding listeners to keep it simple.
Erica’s upcoming monthly AMA (Ask Me Anything) will be on Thursday, February 16th. Join the newsletter (link below) to get the details!
Resources Referenced:
Ep 64: KISS your comms. Slay your goals: https://bit.ly/Ep-64-KISS
Lake Superior Banished Words List: https://www.lssu.edu/traditions/banishedwords/
Big Duck Words to Avoid List: https://bigduck.com/insights/words-to-avoid-2023-edition/
Three Laws of Performance Book: https://threelawsofperformance.com/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
This episode of Communicate for Good features Erica’s interview on the Nonprofit Radio Show with Tony Martignetti. They talk about overcoming common communications conundrums, finding your true believers, and having more fun. Stay to the end of the episode to hear Erica blow Tony’s mind!
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica gives listeners a sneak peak into her January Ask Me Anything. Attendees asked Erica a range of relevant and timely marketing and communications questions from “what is your number one piece of marketing advice for 2023?” to “how do I optimize internal communication to help drive external communication?” and everything in between.
Want to attend the next AMA? Subscribe to our newsletter and receive your invitation!
Resources Referenced:
Join the Newsletter: https://claxon-communication.com/newsletter-signup/
Pierre Casse Assessment: https://bit.ly/Pierre-Casse
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica:
https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica explores the darker side of asking “why”. She shares three downsides to asking the “why” question and uses personal and workplace examples to illustrate her points to listeners.
Beginning January 19th, Erica will be hosting a monthly AMA (Ask Me Anything) that is open to newsletter subscribers. Join the newsletter (link below) to get the details!
Resources Referenced:
Join the Newsletter: https://claxon-communication.com/newsletter-signup/
Ep 63: The Why behind your What, Who, How: https://bit.ly/what-who-how
Ep 67: Getting good with good enough: ttps://bit.ly/Getting-Good
Ep 68: Claxon Method: Holiday Edition: https://bit.ly/Holiday-Edition
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica talks about resolutions. She invites listeners to find a better word to use than “better” when it comes to setting resolutions, and offers a permission slip to ask yourself “will this truly serve me.” Erica challenges listeners to think about resolutions differently by using the Claxon Method.
Beginning January 19th, Erica will be hosting a monthly AMA (Ask Me Anything) that is open to newsletter subscribers. Join the newsletter (link below) to get the details!
Resources Referenced:
Ep 63: The Why behind your What, Who, How: https://bit.ly/what-who-how
Ep 67: Getting good with good enough: https://bit.ly/Getting-Good
Ep 68: Claxon Method: Holiday Edition: https://bit.ly/Holiday-Edition
Join the Newsletter: https://claxon-communication.com/newsletter-signup/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica is joined by Jerome Myers to talk about apex performers and improving your leadership by living a centered life. Jerome challenges listeners to reprogram their current thinking and explains how relationships, self-image, and significance can impact your profitability and productivity as a leader. They end the episode by reminding listeners that their dreams should be real.
About Jerome Myers:
Jerome Myers guides apex leaders across industries by first teaching them to focus on creating centered lives. As a leadership coach, he guides his mentees to focus on impact and significance so that they can be change agents in their homes, communities and organizations.
Connect with Jerome:
Red Pill Assessment: https://itooktheredpill.co/
Website: http://www.jeromemyers.co/
LinkedIn: https://www.linkedin.com/in/jeromemyers/
Instagram: https://www.instagram.com/coachjeromemyers/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica dives into the Claxon Method: What, Who, How, all grounded in the Why. She gives listeners actionable steps that they can take to apply the Claxon Method to their personal and professional life. Erica also shares examples of how listeners can utilize this Method to make the most out of the holiday season.
Resources referenced:
Pierre Casse Assessment: https://bit.ly/Pierre-Casse
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica talks about holding on to your vision without burning yourself out trying to get there. She shares more sustainable ways to manage your team going forward while also reaching your goals. Erica urges listeners to practice incorporating ‘lagom’ into their life.
Beginning January 19th, Erica will be hosting a monthly AMA (Ask Me Anything) that is open to newsletter subscribers. Join the newsletter (link below) to get the details!
Resources referenced:
Join the Newsletter: https://claxon-communication.com/newsletter-signup/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica talks about two common communication hiccups and what to do about them. She shares real life examples and actionable tips to overcome these hiccups.
Beginning January 19th, Erica will be hosting a monthly AMA (Ask Me Anything) that is open to any newsletter subscribers. Join the newsletter (link below) to get the details!
Resources referenced:
Join the Newsletter: https://claxon-communication.com/newsletter-signup/
Pitchfalls: https://claxon-communication.com/pitchfalls/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this minisode of Communicate for Good, Erica talks about making the most out of meetings. She urges listeners to be intentional when it comes to naming a meeting and the importance of being crystal clear on its purpose.
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this minisode of Communicate for Good, Erica talks about busy schedules and achieving goals. She reiterates the Claxon Method and reminds listeners to keep it simple.
Resources Referenced:
Tom Ahern: https://www.aherncomm.com/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica dives into the Claxon Method: What, Who, How. She asks listeners to consider a fourth question: Why? Erica walks through each of the steps, and shares examples of how you can apply the Claxon Method to your work.
Resources Referenced:
Ep 5: Who Are Your True Believers? https://bit.ly/True-Believers-Pod
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica explores whether or not constraints can become a pathway to innovative leadership. She uses the fear of public speaking as an example for how constraints can lead to innovation for impact and clarity.
Resources Referenced:
A beautiful constraint by Mark Barden and Adam Morgan: https://amzn.to/3gJyBn4
Predictive Index Assessment: https://go1.predictiveindex.com/free
The Wordifier: https://claxon-communication.com/wordifier/
Pierre Casse Assessment: https://bit.ly/Pierre-Casse
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica builds on the past two episodes about Personal Integrity Systems and mutable identities by talking about the authenticity paradox. She talks about the four types of communication orientations, as outlined by Pierre Casse: action, process, people and idea. Erica shares actionable steps that you can take to understand the communication orientations in order to get clarity among your team.
Resources Referenced:
Ep 59: How do you navigate transitions?: https://bit.ly/navigating--transitions
Ep 60: Your Personal Integrity System: https://bit.ly/Ep-60-PSIs
Working Identity by Herminia Ibarra: https://amzn.to/3ylLVnz
Pierre Casse Assessment: https://bit.ly/Pierre-Casse
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica talks about personal integrity systems - both in a personal and professional sense. She shares the three elements that you can use to define your personal integrity system (PIS) and urges listeners to assess whether their PIS is in alignment with their organization’s values. Erica asks a series of reflection questions and reminds listeners to notice their decisions.
Resources Referenced
Ep 59: How do you navigate transitions?: https://bit.ly/navigating--transitions
IOM Memo on Integrity: https://bit.ly/IOM-Integrity
Leadership and New Science by Margaret Wheatley: https://amzn.to/3SWXPMQ
The Wordifier: https://claxon-communication.com/wordifier/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
This episode of Communicate for Good is all about transitions. Erica talks about the impact of transitions on decisions, “macro transitions” versus “micro transitions”, and showing up differently in your different roles. She shares examples of how you can be more intentional by using your PIS (Personal Integrity System) when going through transitions.
Resources Referenced
Working Identity by Herminia Ibarra: https://amzn.to/3ylLVnz
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate for Good, Erica is joined by Marc A. Pitman, Founder of Concord Leadership Group. Their conversation touches on branding, asking for money, privilege, self doubt, and of course, words. Marc and Erica talk through many facets of the leadership journey and share tips and real world examples along the way.
Resources Referenced
The Surprising Gift of Doubt by Marc Pitman: https://amzn.to/3SNKPca
Ask Without Fear by Marc Pitman: https://fundraisingcoach.com/ask-without-fear/
Ep 51: The Secret Life of Self Talk: https://bit.ly/Secret-Life-Self-Talk
About Marc:
Concord Leadership Group founder Marc A. Pitman, CSP® helps leaders lead their teams with more effectiveness and less stress. Whether it’s through one-on-one coaching of executives, conducting high-engagement trainings, or growing leaders through his ICF-accredited coach certification program, his clients grow in stability and effectiveness. He is the author of The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be. He’s also the author of Ask Without Fear!® – which has been translated into Dutch, Polish, Spanish, and Mandarin.
Connect with Marc:
Website: http://ConcordLeadershipGroup.com
Twitter: http://Twitter.com/marcapitman
LinkedIn: http://LinkedIn.com/in/marcapitman
Facebook: https://www.facebook.com/concordleadershipgroup
Instagram: http://Instagram.com/marcpitman
YouTube: https://youtube.com/MarcPitman
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Free Time With Erica: https://bit.ly/ChatWithErica
Surprise! We’re changing the name of the podcast (again). Goodbye Communicate I/O, and welcome Communicate for Good. In this episode, Erica talks about failure and shares the importance of clarity when it comes to your mission, vision, value and purpose. She also touches on the three core aspects of Communicate for Good: the energetics of language, the Claxon Method, and Communicate I/O.
Resources Referenced
Ep 41: Why Words Matter: https://bit.ly/3InoWMJ
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Free Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate I/O, Erica talks about all things communications planning. She stresses to listeners that now is the time to start planning for 2023, reminding listeners of the mantra early and often when it comes to creating your communications plan. Erica shares the Claxon Method with listeners and gives tips on how to implement it when it comes to planning. She closes the episode by reminding leaders that setting goals creates clarity and destroys confusion among your team, saving you time and money.
Resources Referenced
Communication Leadership Quiz: https://claxon-communication.scoreapp.com/
Ep 3: Don’t Set Marketing Goals. Do This Instead.: https://bit.ly/marketing-ep3
Recharge eBook: https://claxon-communication.com/recharge/
Ep 49: The Law of Little Things: https://bit.ly/ep49-little-things
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica:
https://bit.ly/ChatWithErica
Did you know that on average ineffective communication is costing you 20-25% of your employees time? On this episode of Communicate I/O, Erica shares how her new accelerator packages can help your organization reclaim that lost time, money, and energy so that you can focus on what is most important: the people you are serving.
Email info@claxon-communication.com to learn how you and your organization can benefit from an accelerator package!
Resources Referenced
Recharge eBook: https://claxon-communication.com/recharge/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate I/O, Dr. Sara Murdock joins Erica to discuss leadership and the future of work. They talk about intentional leadership, psychological safety, and the pros and cons of the viral #ReturnToOffice. Dr. Murdock challenges the notion of productivity in the workplace and the generational impact of the future of work. Erica and Dr. Murdock end the episode by sharing concrete tips for successful hybrid meetings.
About Dr. Sara Murdock
Dr. Sara Murdock is a globally renowned expert in power dynamics and leadership. Founder of The Moirai Group, Dr. Sara Murdock serves as a pioneer in the fields of Environmental Social Governance (ESG) and DEI&B (Diversity, Equity, Inclusion, and Belonging) with a 20+ year track record in catalyzing profound and necessary cultural shifts in the workplace. International organizations, rapidly scaling tech startups, heads of state, and traditional corporations alike consistently hire Sara for her unique ability to establish mutual understanding, respect, and growth within teams in a way that fuels accelerated profitability and drives authentic company branding. Sara cements her mantra, “Change isn’t hard, it’s human” into every thread of her proven methodology, responsible for helping hundreds of companies and organizations set the standard in DEI and ESG. With a Ph.D. in Social Impact from the University of California Los Angeles and an MA in Organizational Development from Seattle University, Sara is frequently sought after as a keynote speaker, author, and panelist for leading international conferences, publications, and podcasts.
Connect with Dr. Sara Murdock
Website: https://www.drsaramurdock.com/
Email: hello@drsaramurdock.com
Instagram: https://www.instagram.com/drsaramurdock/
LinkedIn: https://www.linkedin.com/in/saraevamurdock/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
This episode of Communicate I/O is all about decisions, decisions, decisions. Erica shares questions to pose to yourself and your team to help make decisions to reach your goals. She talks about the impact of open mental loops on your brain capacity and gives examples of how you can close these loops. Erica also stresses the importance of not second guessing yourself - stop thinking and start trusting!
Resources Referenced
Ep 40:The Future of Marketing: https://bit.ly/3OlWKv9
Ep 52: https://bit.ly/3ofEusB
The Science of Stuck by Britt Frank: https://bit.ly/3RM2cug
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
On this episode of Communicate I/O, Erica shares one small tweak that will create more clarity for your team and help them feel more motivated and inspired. Using the law of little things, she explains how one word can inadvertently create guilt for your team, and offers ways to easily reframe.
Resources Referenced
Book Time With Erica:
Recharge EBook: https://claxon-communication.com/recharge/
Ep 51: The Secret Life of Self Talk: https://bit.ly/3uy1E0M
Ep 49: The Law of Little Things: https://bit.ly/3yRTLWD
Ep 41: Why Words Matter: https://bit.ly/3InoWMJ
Ep 3: Don’t set marketing goals. Do this instead: https://bit.ly/3IpVOEC
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email:
info@claxon-communication.com
Erica shakes things up by making I/O stand for Inner and Outer communication for the purpose of this episode. She talks about the ripple effect that inner communication can have on outer communication and shares real-life examples of this. Erica urges listeners to simply notice their thoughts and to find power in the word ‘nope’.
Resources Referenced
Recharge EBook: https://claxon-communication.com/recharge/
Body Talk by Katie Sturino https://amzn.to/3QHK6c0
Therapist Uncensored Podcast ep 169 with Sue Marriot and Dr. Ann Kelley https://bit.ly/3NhLRcZ
Self Compassion Resources from Dr. Kristin Neff https://self-compassion.org/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email:
info@claxon-communication.com
On this episode of Communicate I/O, Erica puts the Law of Little Things into practice by examining out of office messages. She shares three out of office emails and analyzes them using the Communicate I/O method. Erica also emphasizes the importance of consistency, especially in your role as a leader.
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
On this episode of Communicate I/O, Erica reminds listeners that on average organizations waste $12,506 PER employee PER year on poor communication (and this number increases as your salary increases). One way to help mitigate this? By implementing the law of little things. Listen to this episode to find out what that is! For more information on the power of language and communication, download Erica’s FREE ebook here: https://claxon-communication.com/recharge/
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
On this episode of Communicate I/O Erica shares the most common mistake leaders make when communicating with their staff. This mistake contributes to the average $12,506 lost per person per year to chaotic and confusing communication. Using the Communicate I/O method, she gives concrete examples of how you can fix this mistake and communicate with clarity and confidence. Eric introduces the thought model and gives you easy yet powerful leadership tools that will shift the way you communicate.
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
Welcome to the first episode of Communicate I/O! In this episode, Erica talks about the very real cost, cultural and individual impact of ineffective communication from people in leadership roles. She shares easy tips using the I/O method to help you get alignment between what you say (or send) and what is received. Erica reminds listeners about the aggregate impact of words and language as it relates to the culture you’re creating.
Connect with Erica:
Website: https://claxon-communication.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxon-communication.com
On this episode of Marketing for Good, Erica shares her thoughts on the cultural shifts happening in workplaces in the context of personal purpose. She talks about the difficulties of leadership and communication inputs and outputs. Erica talks about the shifts needed to create greater clarity in workplace communication. Stick around to the end of the episode to hear a BIG announcement!
Connect with Erica:
Website:
http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
This is the third and final episode in the Marketing for Good mini-series on Erica’s (free) ebook Recharge: energizing your employees one word at a time. In the previous episode, Erica expanded on the first C in her book: clearing out negative mental clutter. In this episode, she dives into the last two C’s: connecting with purpose and creating momentum. Visit https://claxonmarketing.com/recharge/ to download your free copy and follow along!
Resources Referenced:
Recharge by Erica Mills Barnhart: https://claxonmarketing.com/recharge/
Ep 44: Words as charging cables: https://podcasts.apple.com/us/podcast/recharge-words-as-charging-cables/id1510085905?i=1000553853733
Ep 43: Culture eats marketing for breakfast: https://podcasts.apple.com/us/podcast/culture-eats-marketing-for-breakfast/id1510085905?i=1000553156640
2021 McKinsey Report: https://www.mckinsey.com/featured-insights/2021-year-in-review
Ep 27: Do your mission, vision, and values have purpose? https://podcasts.apple.com/us/podcast/do-your-mission-vision-and-values-have-purpose/id1510085905?i=1000504986603
Connect with Erica:
Website: http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
This is the second episode of the Marketing for Good mini-series on Erica’s new FREE ebook: Recharge: Energizing your employees one word at a time. In this episode, Erica expands on the two beliefs around professional and personal lives, and productivity that are highlighted in the Recharge ebook. She emphasizes that words matter so they matter and are full of energy. She then dives into the first of the three C’s: clearing out negative mental clutter. Erica reminds listeners to pay attention to their thoughts and harness the power of the word “and”. Visit https://claxonmarketing.com/recharge/ to download your free copy and follow along!
Resources Referenced:
Ep 43: Culture Eats Marketing for Breakfast: https://podcasts.apple.com/us/podcast/culture-eats-marketing-for-breakfast/id1510085905?i=1000553156640
Recharge ebook: https://claxonmarketing.com/recharge/
Connect with Erica:
Website: http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
On this episode of Marketing for Good, Erica begins a new mini-series all about energy, energy, energy! She dissects the importance of culture, both in the organizational sense and the personal sense. Erica ties organizational culture to the great resignation and urges listeners to energize themselves and their employees in order to connect culture with purpose. This mini-series will take a deep dive into Erica’s new FREE ebook: Recharge: energizing your employees one word at a time. Visit https://claxonmarketing.com/recharge/ to download your free copy and follow along!
Resources Referenced:
Recharge by Erica Mills Barnhart: https://claxonmarketing.com/recharge/
Ep 27: Do your mission, vision, and value have purpose?: https://podcasts.apple.com/us/podcast/marketing-for-good/id1510085905
Culture eats strategy for breakfast by Bernard Ross: https://www.managementcentre.co.uk/downloads/Culture_eats_Strategy_for_Breakfast.pdf
The Purpose Mindset by Akhtar Badshah: https://purpose-mindset.org/
McKinsey Report 2021: https://www.mckinsey.com/featured-insights/2021-year-in-review
Ep 41: Why words matter: https://podcasts.apple.com/us/podcast/marketing-for-good/id1510085905
Connect with Erica:
Website: http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
On this episode of Marketing for Good, Erica challenges three beliefs often held in the marketing space. She urges listeners to unleash their inner awesomeness by shifting their mindsets on what is holding them back. Erica closes the episode by daring listeners to look within themselves to identify marketing beliefs they hold that undermine success.
Resources Referenced:
Ep 3: Marketing is Not a Dirty Word: https://podcasts.apple.com/us/podcast/marketing-is-not-a-dirty-word/id1510085905?i=1000473529125
Ep 5: Who Are Your True Believers: https://podcasts.apple.com/us/podcast/who-are-your-true-believers/id1510085905?i=1000474227645
Connect with Erica:
Website: http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica explores the energetic force of words and why the words you choose matter. She invites listeners to be more attentive to the words that they use, and to think about how the energetics of language can be used to increase the impact of their messaging. Erica also challenges listeners to play with the energetics of language in their personal life - whether through text messages or conversations with friends.
Resources Referenced:
-Ep 12: Megan McNally: The Good Enough Bucket: https://podcasts.apple.com/us/podcast/megan-mcnally-the-good-enough-bucket/id1510085905?i=1000479053931
-Ep 27: Do your mission, vision, and values have purpose?: https://podcasts.apple.com/us/podcast/do-your-mission-vision-and-values-have-purpose/id1510085905?i=1000504986603
Connect with Erica:
Website: http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In the third and final episode of the Guy Kawasaki mini masterclass on modern day marketing, Erica and Guy spend time discussing blogging, podcasting and whether these forms of marketing are still making an impact. Guy talks about how to know when you should pivot and when it is worth sticking something out. The episode wraps up with Guy talking about his current projects he’s working on, and he asks Erica to critique his podcast.
Resources Referenced:
Remarkable People Podcast episode with Jodi Kantor: https://apple.co/3jErkDU
About Guy:
Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
Connect with Guy:
Instagram: https://www.instagram.com/guykawasaki/?hl=en
Twitter: https://twitter.com/GuyKawasaki
Facebook: https://www.facebook.com/guy
LinkedIn: https://www.linkedin.com/in/guykawasaki
Text: 831-609-0628
Connect with Erica:
Website: http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In the second episode in our three-part mini masterclass on modern day marketing with Guy Kawasaki, the conversation shifts to technology and the influence of influencers. Erica and Guy talk about the empowerment (and abuse) that comes with new tech, AI digital influencers, and how Guy helped democratize computing with Macintosh and design with Canva. Erica poses the question to Guy: “if you had a magic wand, what is one thing you’d change about marketing?” and his answer might surprise you.
Resources Referenced:
Remarkable People Podcast episode with Martin Lindstrom: https://apple.co/3jDdmlH
Marketing for Good episode with Johnathan Silver: https://apple.co/3gY6nSO
Marketing for Good episode with Mita Mallick: https://apple.co/3zGFMky
About Guy:
Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
Connect with Guy:
Instagram: https://www.instagram.com/guykawasaki/?hl=en
Twitter: https://twitter.com/GuyKawasaki
Facebook: https://www.facebook.com/guy
LinkedIn: https://www.linkedin.com/in/guykawasaki
Text: 831-609-0628
Connect with Erica:
Website: http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
This is the first episode in a three-part mini masterclass on modern day marketing with Guy Kawasaki. During this episode, Guy and Erica talk about personal branding: whether it is important or not and if we should even be thinking about it. They also discuss authentic messaging, using your platform to advocate for good, and Guy shares his thoughts on public speaking.
Resources Referenced:
Remarkable People Podcast: https://guykawasaki.com/remarkable-people/
About Guy:
Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
Connect with Guy:
Instagram: https://www.instagram.com/guykawasaki/?hl=en
Twitter: https://twitter.com/GuyKawasaki
Facebook: https://www.facebook.com/guy
LinkedIn: https://www.linkedin.com/in/guykawasaki
Text: 831-609-0628
Connect with Erica:
Website: http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode of Marketing for Good, Erica is joined by inclusive marketing extraordinaire, Mita Mallick. They discuss colorism in marketing, the impact of changing demographics, and recommendations for meaningful and inclusive marketing. Mita talks about how representation on social media has shifted, shattering stereotypes and shifting cultural narratives. She also gives you concrete ways to measure your impact. Do the work now, don’t wait.
Resources Referenced:
Carta: https://www.carta.com/
Marketing Still Has a Colorism Problem: https://hbr.org/2021/05/marketing-still-has-a-colorism-problem
Diverse and Engaged: https://www.diverseandengaged.com/
Nielsen Demographics Research: https://www.nielsen.com/us/en/insights/demographics/
Woke Washing Your Company Won’t Cut It: https://hbr.org/2020/07/woke-washing-your-company-wont-cut-it
About Mita: Mita Mallick is a corporate change-maker with a track record of transforming businesses, who gives innovative ideas a voice and serves customers and communities with purpose. She is currently the Head of Inclusion, Equity and Impact at Carta and formerly was the Head of Inclusion and Cross Cultural Marketing at Unilever. She has had an extensive career as a marketer in the beauty and consumer product goods space. Mallick is a LinkedIn Top Voice, a contributor for Entrepreneur, and her writing has been published in Harvard Business Review, Fast Company and Business Insider.
Connect with Mita :
LinkedIn: https://www.linkedin.com/in/mita-mallick-2b165822/
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
Erica shares marketing wisdom tidbits in this mini episode! She covers the topics of ideal versus idealized marketing, whether your identity statements (mission, vision, value) are opening or closing doors, and the importance of quietude. Are you focusing on what is ideal for your organization given the resources you have? Are your identity statements short and impactful? Do you know the message your audience is receiving versus the message you are sending? This episode will leave you reflecting on your organization's marketing practices.
Resources Referenced:
-Two Beats Ahead by Panos A. Panay and R. Michael Hendrix: https://twobeatsahead.com/
-Ep 27: Do your mission, vision and value have purpose?: https://podcasts.apple.com/us/podcast/do-your-mission-vision-and-values-have-purpose/id1510085905?i=1000504986603
-Complete Nonprofit Marketing Course: https://claxonuniversity.com/
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode of Marketing for Good, Erica is joined by Stephen Robinson to discuss code-switching, the power language holds, and the mixed implications of using jargon. They talk about how personal liberation and other more tangible work can create equitable outcomes, and how the world is calling for leaders to listen.
Resources Referenced:
Seattle Foundation: https://www.seattlefoundation.org/
Ep 18: Maria Ross: https://podcasts.apple.com/us/podcast/maria-ross-the-empathy-edge/id1510085905?i=1000488984335
Leticia Nieto: https://www.stmartin.edu/directory/leticia-nieto-psyd-lmft-tep
Give Well: https://www.givewell.org/
Audre Lorde: https://www.poetryfoundation.org/poets/audre-lorde
Ep : Marlette Jackson & Erin Dowell: https://podcasts.apple.com/us/podcast/marlette-jackson-erin-dowell-are-you-guilty-woke-washing/id1510085905?i=1000495260222
“Woke-Washing” Your Company Won’t Cut It: https://hbsp.harvard.edu/product/H05QM9-PDF-ENG?itemFindingMethod=Catalog
Ep 24: Beth Castleberry: https://podcasts.apple.com/us/podcast/beth-castleberry-building-your-marketing-house/id1510085905?i=1000498812767
About Stephen:
As a philanthropic advisor, Stephen brings contemplative practices and rigorous qualitative methods to shape conversations and decisions. He draws on these tools as he advises families and individuals on effective philanthropic strategies to support community interests, realize philanthropic impact and unlock their full generosity potential.
Connect with Stephen:
LinkedIn: https://www.linkedin.com/in/stephen-robinson-b707641a/
Twitter: https://twitter.com/HumansAreGood_B
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
On this episode of Marketing for Good, Erica is joined by Lisa Cron to discuss the evolution of stories. They discuss using the story of your organization (through your mission, vision, value, and purpose statements) to connect with your audience. They stress the importance of pinpointing the self narrative of your target audience and why using facts is not as effective as utilizing stories. Lisa also talks about emotion as a survival mechanism and the significance of shifting our perception of stories from something that is entertaining to something that is part of our brain architecture.
Resources Referenced:
Antonio Demasio: https://dornsife.usc.edu/cf/faculty-and-staff/faculty.cfm?pid=1008328
Leslie Zane Episode: https://podcasts.apple.com/us/podcast/leslie-zane-on-breaking-rules-subconscious-marketing/id1510085905?i=1000513939332
Chip and Dan Heath: https://heathbrothers.com/
Maria Ross Episode: https://podcasts.apple.com/us/podcast/maria-ross-the-empathy-edge/id1510085905?i=1000488984335
Episode 5: https://podcasts.apple.com/us/podcast/who-are-your-true-believers/id1510085905?i=1000474227645
About Lisa:
Lisa Cron is the author of Wired for Story, Story Genius, and Story or Die. Her TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference. Lisa Cron is a story coach, author, and speaker. She spent a decade in publishing, and has been a literary agent, television producer, and story analyst for Hollywood studios. Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program, and she has been on the faculty of the School of Visual Arts MFA program in Visual Narrative in New York City. In her work as a private story coach, Lisa works with writers, nonprofits, educators, and organizations, helping them master the unparalleled power of story. Lisa can be found at: wiredforstory.com.
Connect with Lisa:
Twitter: https://twitter.com/LisaCron
Website: http://wiredforstory.com/
Connect with Erica:
Website: http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
Happy one year anniversary to the Marketing for Good podcast! Today Erica takes a look back over the past year, and highlights the importance of employee engagement and getting real about diversity, equity, and inclusion (DEI). She gives suggestions to listeners on how to be authentic and that DEI is a journey, not a destination. Erica also discusses mission (what you do and how you do it), vision (where you are going and why), values (principles that guide your work), and purpose (why you as an organization exist). Erica uses the Evans School as an example, to show why it is necessary to deconstruct in order to reconstruct.
Resources Referenced:
Do your mission, vision, and values have purpose?: https://podcasts.apple.com/us/podcast/do-your-mission-vision-and-values-have-purpose/id1510085905?i=1000504986603
Marlette Jackson and Erin Dowell: Are you guilty of woke-washing?: https://podcasts.apple.com/us/podcast/marlette-jackson-erin-dowell-are-you-guilty-woke-washing/id1510085905?i=1000495260222
Kate Slater: Making Your Messaging Anti-Racist: https://podcasts.apple.com/us/podcast/kate-slater-making-your-messaging-anti-racist/id1510085905?i=1000506495948
Evans School mission, vision, and values: https://evans.uw.edu/about/mission-values/
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
On this episode of Marketing for Good, Erica is joined by Leslie Zane to talk about subconscious versus conscious marketing (which is what the vast majority of marketing is). They discuss the premise that instinct most often guides our decision-making rather than conscious thought. Leslie gives examples of marketing and branding strategies that use subconscious thought to drive sales and gain market share. They also talk through the physicality of thoughts, cause competency, brand connectome, and the opportunity for brands to emerge from COVID most distinctively.
Resources Referenced:
Triggers: www.triggers.com
MFG Episode 30: https://podcasts.apple.com/us/podcast/marketing-the-new-normal/id1510085905?i=1000510496087
Leslie’s TEDx talk: https://www.youtube.com/watch?v=zix4MSVPbrk
Leslie’s most recent Harvard Business Review article: https://hbr.org/2021/02/advertisers-skip-the-platitudes-in-2021
FedEx Commercial: https://www.youtube.com/watch?v=xQYDcR3YAUo
About Leslie:
Known in the industry for her expertise in applying brain science to branding, Fortune 500 CMOs rely on Leslie Zane to help them achieve what had previously been near impossible: accelerate revenue and share growth at the same level of marketing spend.
Zane has discovered what every top executive wants to know: the secret to changing instinctive brand behavior. While most marketing efforts create a temporary boost in sales, Zane helps CMOs alter the Brand Connectome®, the hidden neural network that dictates consumers’ instinctive brand preference--the brand choices they make on autopilot.
A Yale University and Harvard Business School graduate, Zane began her career at top companies including Bain, P&G and Johnson & Johnson and was surprised by the hit-or-miss nature of marketing initiatives. Zane maintained that what consumers say is unreliable and that indirect cues were more effective than superlative claims in driving conversion. But, like many unconventional thinkers, her ideas were often dismissed. More than 16 years before Daniel Kahneman popularized behavioral economics, Zane founded Triggers® on the premise that instinct rather than conscious thought guided brand decisions and her company has been delivering superior results ever since. Triggers was also the first brand consultancy founded by a woman. A TEDx speaker, Zane has been published in the Harvard Business Review, Knowledge@Wharton, MIT Sloan Review, Forbes, Ad Age, CMO.com, Barron’s, Newsweek, Mediapost, Scientific American and more.
Connect with Leslie:
Website: www.triggers.com
LinkedIn: https://www.linkedin.com/in/lesliepicotzane/
Twitter: https://twitter.com/Leslie_Zane
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
On this episode of Marketing for Good, Erica talks with Jeff Krasno about all things mindfulness. They speak about marketing mindfulness in the context of different audiences and applying mindfulness as a tool of productivity and performance. They also discuss the energetics of language, the power of stories, and writing as a form of meditation. Jeff shares techniques on incorporating mindfulness and meditation into everyday life and reminds listeners that both of those things are accessible to everyone.
Resources Referenced:
-Commune: https://ww2.onecommune.com/
-Shuyler’s website: https://www.schuylergrant.com/
-The Language of Emotion by Karla McLaren: https://karlamclaren.com/product/the-language-of-emotions-book/
-Sacred Economics by Charles Eisenstein: https://charleseisenstein.org/books/sacred-economics/
-Adam Gazzaley: https://gazzaley.com/
-Company of One by Paul Jarvis: https://ofone.co/
About Jeff:
Jeff is the CEO and founder of Commune, a masterclass platform for well-being. He also hosts the Commune podcast, interviewing a wide variety of guests from Deepak Chopra and Marianne Williamson to Brendon Burchard and Russell Brand. Jeff writes a weekly column that is distributed to over a million people every Sunday.
Jeff is also the founder of Wanderlust, a global series of wellness events. Jeff is a contributor to the Huffington Post and Fast Company. His first book, eponymously named, Wanderlust, debuted in May 2015 on Rodale and has sold more than 50,000 copies worldwide. His new Wanderlust cookbook, Find Your True Fork came out in July 2017.
In 2016, he was selected by Oprah Winfrey to be part of the SuperSoul100 as one of the nation’s leading entrepreneurs.
In 1995, Jeff married Schuyler Grant, his college sweetheart. Schuyler, a yoga teacher and director of Kula Yoga Project, served as the inspiration for Wanderlust. Jeff & Schuyler have three beautiful daughters, Phoebe, Lolli and Micah. They currently live in Los Angeles, California.
Connect with Jeff:
Website: http://www.jeffkrasno.com/
Twitter: @jeffkrasno
Instagram: @jeffkrasno
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
This episode of Marketing for Good is all about words, words, words! Erica takes a deep dive into Dictionary.com, Big Duck, and Lake Superior State University words to avoid lists. She talks about overused words and phrases specific to marketing, ableist and racist language, and explains function words versus content words. Erica particularly looks at ‘we are all in this together’, ‘tribe’, ‘best practices’, ‘new normal’ and deconstructs why these might not be the best terms for you to be using in your marketing.
Resources Referenced:
Wordifier: https://www.claxonmarketing.com/wordifier/
Dictionary.com https://www.dictionary.com/e/words-to-stop-using-in-2021/
Lake Superior State University list: https://www.lssu.edu/traditions/banishedwords/
Big Duck list: https://bigduck.com/insights/words-to-avoid-2021-edition/
Ep 15 Making Marketing Accessible to All: https://apple.co/2ZGyEUS
Ep 29 On Being Stronger Than Stigma: https://apple.co/3qSvRUK
Tribes by Seth Godin: https://amzn.to/37G0Ewr
Ep 5 Who Are Your True Believers: https://apple.co/3aLg4RJ
The Naked Mind by Annie Grace: https://thisnakedmind.com/this-naked-mind/
Katie Sturino: https://katiesturino.com/
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
Trigger Warning This episode contains discussion mental illness, suicide, and sexual abuse. If you are worried about your mental health, please call the National Suicide Prevention hotline at 1-800-273-8255.
On this episode of Marketing for Good, Erica is joined by Ian Adair to discuss the stigma that surrounds mental illness and the role that marketing plays in perpetuating that stigma. They talk about the transition between negative to positive framing of mental health messaging, othering in marketing, and why it is important for leadership styles to change surrounding mental health in the workplace.
Resources Referenced:
Stronger Than Stigma by Ian Adair: https://strongerthanstigmabook.now.site/home
The Naked Mind by Annie Grace: https://thisnakedmind.com/this-naked-mind/
Stigma Regarding Mental Illness among People of Color: https://www.thenationalcouncil.org/BH365/2019/07/08/stigma-regarding-mental-illness-among-people-of-color/
Black And African American Communities And Mental Health: https://www.mhanational.org/issues/black-and-african-american-communities-and-mental-health
About Ian:
Ian Adair is a nonprofit industry influencer, TEDx speaker, and recognized expert in leadership, fundraising, and nonprofit management. He is an advocate, author, and speaker concerning mental health awareness and mental health in the workplace. Ian is the author of Stronger Than Stigma, A Call To Action: Stories of Grief, Loss, and Inspiration! Ian is the Executive Director of the Gracepoint Foundation, the philanthropic arm of Gracepoint one of the largest behavioral health organizations in the State of Florida. Gracepoint impacts the lives of more than 30,000 individuals (children and adults) seeking mental health, medical, and addiction services.
Connect with Ian:
Website: www.gracepointfoundation.org
LinkedIn: https://www.linkedin.com/in/ianadair2010/
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
On this episode of the Marketing for Good podcast, host Erica Mills Barnart and guest, Kate Slater, discuss the question: How can you make your messaging anti-racist? They talk about how implicit bias and systematic racism show up in marketing, and how to incorporate diversity, equity, and inclusion into your marketing to disrupt the status quo. Erica and Kate also offer resources and thoughts on how to integrate anti-racism into the four pillars of your foundational messaging.
Resources Referenced:
How To Be An Antiracist by Ibram Kendi https://www.ibramxkendi.com/how-to-be-an-antiracist-1
“Woke-Washing” Your Company Won’t Cut It by Erin Dowell and Marlette Jackson https://hbsp.harvard.edu/product/H05QM9-PDF-ENG?itemFindingMethod=Catalog
2021 Anti-Racist Roadmap https://kateaslater.com/antiracist-roadmap
About Kate:
Kate Slater is a White anti-racist educator and scholar. She is currently the Assistant Dean of Graduate Student Affairs at Brandeis University. Previously, she worked for the Institute for Recruitment of Teachers, a nonprofit that promotes social justice and diversity in the American educational system. She is also a lecturer on the history of race and racism at the University of New Hampshire, where her research centers the experiences of underrepresented minoritized students who attend predominantly White institutions. She conducts trainings on White supremacy in the workplace for both K-12 and higher education organizations, as well as numerous private companies.
Connect with Kate:
Website: http://kateaslater.com
Instagram: @katerslater
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica helps you to unleash the potential of words through the messaging matrix. She lays out the two sides of the matrix: foundational messaging (values, vision, purpose, mission) and messaging by audience (pro tip: optimize for no more than 3 audiences). Erica gives practical steps so you can achieve concise, compelling, and repeatable messaging.
Resources Referenced:
Episode 3: Marketing Objectives https://apple.co/2Xr868Z
Episode 5: Who Are Your True Believers? https://apple.co/2MTk1ut
Episode 10: Using Words as Tactical Instruments https://apple.co/39xlZID
Episode 17: Search Engine Visibility https://apple.co/35nk2wU
Episode 19: Become a LinkedIn Blackbelt https://apple.co/38uQU8T
Claxon Marketing Email List: https://www.claxonmarketing.com/about/
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica is joined by Jonathan Silver to discuss how nonprofits can utilize data to help boost consistent donor engagement. They talk about low friction ways to expand your nonprofit toolkit and how personalization can drive a better business model. Jonathan and Erica weave data with empathy to help you message to the right prospective donor and improve humanity.
Resources Referenced:
Affinity Solutions: https://www.affinity.solutions/
Data for Good Initiative: https://www.affinity.solutions/dataforgood
The Empathy Edge: https://www.amazon.com/dp/B07WFR5HJD/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
About Jonathan:
Jonathan Silver is Founder + CEO of Affinity Solutions. Affinity is an intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people’s lives. He is a lifelong entrepreneur and graduate of Wharton.
Connect with Jonathan:
Website: https://www.affinity.solutions/
Twitter: https://twitter.com/AffinitySolutns
LinkedIn: http://linkedin.com/in/jonathan-silver-33b456
Connect with Erica:
Website: http://www.claxonmarketing.com/
https://claxonuniversity.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
On this episode of Marketing for Good, Wendy Chamberlin joins Erica to discuss the marketing of poverty. They talk about poverty graduation programming, the static picture of poverty (and why it is important to change that frame), and myths around poverty marketing. Wendy and Erica talk through poverty porn, mission-centered funding, and philanthropy’s voice at the table. They also discuss why organizations claim victory prematurely and ask the question: Are you proving it or improving it?
Resources Referenced:
Sustainable Development Goals: https://sdgs.un.org/goals
Oxford Multidimensional Poverty Index: https://ophi.org.uk/multidimensional-poverty-index/
About Wendy:
Wendy Chamberlin is the Global Program Director for the BOMA Project, a non-profit organization that is based in the US and Kenya. The Boma Project implements a poverty graduation program in Northern Kenya and in Karamoja, Uganda that gives pastoralist women business, financial and life-skills training so they can earn a sustainable income, provide for themselves and their families, pay school fees for their children, and withstand shocks such as medical emergencies or drought. To date the BOMA Project has enrolled over 33,000 women in its program directly impacting over 150,000 women and children in the areas in which they work.
Connect with Wendy:
LinkedIn: https://www.linkedin.com/in/wendy-chamberlin-1277b95/
Boma Project Website: https://bomaproject.org/
Boma Project Facebook: https://www.facebook.com/thebomaproject/?ref=br_rs
Boma Project Twitter: https://twitter.com/bomaproject?lang=en
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Beth and Erica talk about the roles of marketing versus fundraising, equating marketing to the invitation into a house, and fundraising as a room in the house. They discuss internal and external marketing on small and large scales and managing burnout while also needing to reach goals and deliverables. Beth and Erica also discuss how you can gain greater mission alignment within your organization through mission moments at weekly meetings.
About Beth Castleberry
A native of the Seattle-area, Beth Castleberry has served in the nonprofit sector for more than 20 years. Today, Beth serves as a Chief Development Officer at Fred Hutch. Previously, she spent 11 years fundraising for public libraries and held leadership positions in development in the arts, higher-education, and with a social impact investor. Beth is a past-President of AFP Advancement Northwest. She was the founding Board President for the Seattle Animal Shelter Foundation and currently serves on the Campaign Committee for Seattle Girls’ School.
Referenced in this episode:
Trevor Bedford’s twitter: https://twitter.com/trvrb
Pass the Mic: https://www.one.org/us/blog/pass-the-mic-to-covid19-experts/
Josh Shiffer on Joel McHale’s Facebook Live: https://www.youtube.com/watch?v=P9mjmYcH0W4
Connect with Beth:
Twitter: https://twitter.com/castleberrybeth?lang=en
LinkedIn: https://www.linkedin.com/in/beth-castleberry-5834b94
Email: beth@fredhutch.org
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
Fleur and Erica talk about key terms like racism, anti-blackness, equity, and white fragility and how these terms, and the concepts and actions behind them, influence marketing. They discuss woke-washing and how external messaging needs to be backed up by an internal culture that walks the talk. They explore how individuals can align action with values to live in integrity and with humility.
About Fleur Larsen
Fleur Larsen started facilitating 20 years ago on challenge course programs with youth and adults. Her style is based on sharp analysis, flexible thinking, joy, and purposeful results. Her work is relationship-based with connection, collaboration, and community as integral elements to reach goals. Currently, she works with several corporate and nonprofit groups facilitating retreats, trainings and workshops in addition to one on one coaching. Fleur’s work as a Seattle-based facilitator is focused on equity, social justice, diversity and inclusion, team building, emotional intelligence, experiential education and community development.
Resources referenced in this episode:
Equity in equality bicycle image
Jodi-Ann Burey
Ibram X. Kendi
Ijeoma Oluo
Rachel Cargle
Robin DiAngelo
Woke-Washing Brands Cash in on Social Justice. It’s Just Lazy and Hypocritical by Arwa Mahdawi
“Woke-Washing” Your Company Won't Cut It by Erin Dowell and Marlette Jackson
Connect with Fleur:
Website: https://www.fleurlarsenfacilitation.com/
Twitter: https://twitter.com/FleurLarsen
LinkedIn: https://www.linkedin.com/in/fleurlarsen/
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
Erin Dowell, JD, and Marlette Jackson, PhD join Erica to discuss woke washing (“appropriating the language of social activism for marketing purposes”), allyship, advocacy for corporate gain, implicit bias, and the concept of cancel culture. Erin and Marlette ask a series of questions throughout the episode that can help you do a culture audit of your organization at a deeper level.
About Erin and Marlette:
Marlette Jackson, PhD, is an equity and inclusion scholar, practitioner, and consultant who currently serves as the Manager of Diversity & Inclusion at UT Southwestern Medical Center. In this role, Marlette oversees the institution’s strategic approach to promoting a culture of inclusion and belonging.
Erin Dowell, JD, is an equity and inclusion practitioner, investigator, and consultant. Erin advances organizational cultures of diversity, equity, and inclusion by developing policy, outreach, and education initiatives.
Resources referenced in this episode:
"Woke-Washing" Your Company Won't Cut It by Erin Dowell, Marlette Jackson
“Woke-washing brands cash in on social justice. It’s lazy and hypocritical.” Arwa Mahdawi
Connect with Erin and Marlette:
Website:
https://www.erindowell.com/
https://www.marlettejacksonphd.com/
LinkedIn:
https://www.linkedin.com/in/marlettejackson/
https://www.linkedin.com/in/erinpsdowell/
Twitter:https://twitter.com/ErinForEquity
Instagram: https://www.instagram.com/erinforequity/
Email:
hello@erindowell.com
marlette.n.jackson@gmail.com
Connect with Erica:
Website:
http://www.claxonmarketing.com/
https://claxonuniversity.com/
https://www.claxonmarketing.com/wordifier/
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Catherine discuss:
- The benefits of leading from behind the scenes.
- Successful networking as an introvert.
- Understand and embracing the cycle of the event.
- Building a team of diverse backgrounds for a better team.
Key Takeaways:
- Get involved in the business to meet people by being of service.
- Know yourself and be aware of how you need to recharge.
- As a leader help everyone to shine individually and as a team, not one more than another.
- Be a purpose-driven leader and business owner to build a strong and engaged team.
"My goal when I go to a networking event isn’t to meet everyone in the room."
— Catherine Rocheleau
About Catherine Rocheleau: Catherine Rocheleau is a three-time best-selling author and Business Impact Strategist who is passionate about creating positive social change through business. She has been a business owner for over 25 years and is the creator of Recession-Proof Business Blueprint and IMPACT Business Blueprint. Through her MoreThanGreen™ program 2% of top-line revenues are donated to charity.
Small business owners hire her to align purpose and profit because most struggle with a positive money mindset, inconsistent revenues and growth, or high turnover while aiming to create a positive impact. So, Catherine helps them lead from the heart, build resilient systems, strategies, and tactics that differentiates their business from the competition so they thrive, not just survive!
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Catherine Rocheleau:
Twitter: https://twitter.com/ignitesolutionz
Facebook: https://facebook.com/igniteleadershipinternational
Instagram: https://instagram.com/igniteleadership
Website: https://igniteleaders.com
E-Book: How to Be A Great Purpose Driven Leader
Leading on Point and on Purpose
YouTube: https://youtube.com/c/catherinerocheleau
LinkedIn: https://linkedin.com/in/igniteleadership
Email:catherine@igniteleaders.com
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Dean discuss:
- Mission statements generation, differences, and similarities between businesses.
- Creating for a purpose greater than ourselves, to be part of a community.
- Utilizing intuition in business to help support your data.
- Breaking the pattern of thinking, stop being addicted to the same thoughts.
Key Takeaways:
- Figuring out your purpose, does it coincide with the company as it grows as a business, and as employees grow as people?
- Develop your mission statement while you develop your team.
- Use intuition to keep this focused inward while using also using data-driven strategy to move forward.
- Lived experience is data that we use to make decisions.
"Intuition is about freedom and possibilities." — Dean Newlund
About Dean Newlund: Dean Newlund is the founder and CEO of Mission Facilitators International, a boutique training and development firm based out of Phoenix Arizona, with the sole purpose of helping organizations become more connected to their purpose and their people.
Founded in 1992, MFI is home to more than a dozen professional coaches, trainers, and strategic planning facilitators. Unlike most other firms where consultants work with their own clients, MFI members work as a team to facilitate growth for leaders and organizations.
Today, Mission Facilitators is a respected company having worked with scores of Fortune 500 companies, nonprofits, educational institutions, and family-owned companies, nationally and in 19 countries. Grounded in age-old wisdom, modern-day learning models, neuroscience, business acumen, and organizational development their approach has helped companies increase sales, engagement, create high-performing teams, and cultivate leaders.
As a skilled facilitator, coach, and trainer, Dean helps teams behave with the discipline found in successful companies and to help companies behave with the supportive culture found in effective teams.
He has trained and facilitated teams in China, the UK, South America, the Middle East, India, Eastern Europe, and Indonesia. For years he had a weekly column on leadership at the Arizona Republic Newspaper. He’s authored dozens of articles and white papers and has presented on the TEDX stage in Bend, Oregon in 2019. And he also has a popular podcast called The Business of Intuition.
Dean wants to change the world grounded in these beliefs: that when we understand our purpose, acknowledge our truth, honor our intuition and forge real connections with others, we all have the power to transform our lives and the workplace. And that as each person cultivates new mindsets and new skills, the fabric of our society is gradually repaired.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Dean Newlund:
YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw
Website: https://www.mfileadership.com/
The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/
LinkedIn: https://www.linkedin.com/in/deannewlund/
Twitter: https://twitter.com/deannewlund
Facebook: https://www.facebook.com/MissionFacilitators/
Email: dean.newlund@mfileadership.com
Phone: 1-800-926-7370
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Deborrah discuss:
- Utilizing Linkedin as an online platform for networking and creating a specific way to connect in a business aspect.
- How the fear of saying or doing the wrong thing holds people back on LinkedIn.
- How to become or utilize brand ambassadors on LinkedIn.
- Ways to optimize your profile and get increased search hits.
Key Takeaways:
- Use an image as “social proof” for your banner image.
- Utilize the name column to list your name and your business, creating a funnel with your profile.
- The job of the first sentence on your profile is to pique interest and get people to open your profile.
- Have two URL event testimonials from the past 6 months on your site at all times.
"You want the number of your profile searches per week to be over 500 so that you know your profile is fully optimized."
— Deborrah Ashley
Deborrah Ashley is ranked in the top 1% of LinkedIn users globally, her LinkedIn advice and strategies have been used to re-engage lost customers, gain Fortune 500 contracts, develop strategic partnerships, and close deals worth $300 million for leaders, start-ups, mid-sized businesses, and business accelerators. In this episode, Deborrah and Erica discuss how to best utilize LinkedIn for networking, ways to optimize your profile and increase search hits, and how to make use of brand ambassadors.
Books Mentioned: “InSIDER - How To Leverage LinkedIn To Stand Out As The Industry Leader” by Deborrah Ashley
Connect with Deborrah Ashley:
Instagram: @thelinkedinblackbelt
Website: www.thrivoo.com
LinkedIn: The LinkedIn Blackbelt
Email: dashley@thrivoo.com
Connect with Erica Mills Barnhart:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
Maria Ross is the founder of brand consultancy Red Slice, entrepreneur advisor, and author of multiple books, including her most recent book, The Empathy Edge. Maria chats with Erica about building empathy in the workplace, employee motivation, the importance of taglines, and the importance of listening. The two discuss moving through conflict, building empathy and the practice of being present for yourself and others.
Books Mentioned: The Language of Emotions by Carla Mcklaren, The Art of Empathy: A Complete Guide To Life’s Most Essential Skill by Carla Mklaren.
Connect with Maria Ross:
Twitter: @redslice
Facebook: Red Slice
Instagram: @redslicemaria
Website: red-slice.com
Blog: red-slice.com/blog
YouTube: Maria J Ross
LinkedIn: Maria J Ros
Red-Slice-LLC
Email: maria@red-slice.com
Books:
The Empathy Edge
Rebooting My Brain
Connect with Erica Mills Barnhart:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Chris discuss:
- The benefit of utilizing popular keyword term searches.
- The benefit and downfall of your product on search engine placements.
- Optimizing a search through names, content, and questions.
- The importance of the product distribution strategy.
Key Takeaways:
- It’s beneficial to work with amazon instead of competing with them.
- Ways to increase your SEO: buy the URL, utilize high-quality backlinks (a link from another site to your site, a.k.a link juice.
- Utilize descriptive product names to work to your search advantage.
- Reverse engineer your search strategy. Ask yourself how someone would find your product or organization?
"There are 4-5 Billion questions asked to search engines every day." — Chris Dickey
About Chris Dickey: Chris’s Career has spanned publishing, in-house marketing direction, public relations, and software development. Chris is the owner and founder of Purple Orange Brand Communications, a boutique PR agency that produces small-batch high-quality brand communications mixed with creativity, modern mediums, and a respected authentic voice. Chris has helped dozens of brands go from small business to national sensation - most recently spearheading the PR behind the newly established non-profit Climate Neutral (Named a 2020 “World Changing Idea” by Fast Company Magazine).
In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions. He also will introduce us to a new term link juice.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Mentioned:
ClimateNeutral.org
Connect with Chris Dickey:
Twitter: @visably_seo
Website: visably.com
LinkedIn: Chris Dickey
Email: Chris@visably.com
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Brandy discuss:
- The importance of being community-focused.
- Developing leadership teams through education and training.
- Getting the right mix of soft benefits and hard benefits in association marketing.
Key Takeaways:
- Sometimes ideas work out and sometimes they don’t. Use them as an educational experience and move forward.
- There's an important distinction between reacting and responding.
- Find ways to give both instant and delayed gratification so that people's left brain and right brain are engaged and delighted.
- Training and credentialing your staff is vital to help empower them to do even more for others.
"I feel like we can make the world a better place by respecting what others are doing to make the world a better place. And supporting them to do it." — Brandy Strand
About Brandy Strand: Brandy joined the UNA team in November 2018 and is the Director of Community Relationships. She has a Bachelor of Science in Psychology and a Bachelor of Science in Sociology from the University of Utah and is proud to be the first college graduate in her family. Throughout her education and professional experience, Brandy has been dedicated to being a positive impact in the world. Her work in the nonprofit community has led her to her life's passion: making our world a safe and happy one. Prior to joining the UNA team, Brandy managed statewide membership services, created training, managed large events, helped to shape organizational policy, and contributed to strategic planning efforts.
If she is not out in the community connecting and helping, you can find her traveling with her partner and best friend! From road trips to flights around the world, Brandy loves to land in unfamiliar places and then immerse herself in the culture and community.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Brandy Strand:
Twitter: @utahnonprofits
Facebook: Utah Nonprofits
Instagram: @utahnonprofits
Website: UtahNonprofits.org
YouTube: Utah Nonprofits
LinkedIn: Utah Nonprofits Association
Email: bstrand@utahnonprofits.org
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Elizabeth discuss:
- Opening the dialogue of accessibility.
- Accessibility of art by socio-economic standards.
- Marketing your businesses toward universal accessibility and recognizing your target population.
- Accessibility and sensitivity training.
Key Takeaways:
- Universal Design on the basis of equity, which levels the playing field while thinking about the audience and users when designing the venue and program.
- Beware of ableist thinking that is dismissive of the experiences that people with disabilities experience.
- Ask the demographic that you are trying to include to help in the planning and for the advice.
- While planning ask yourself, will this be accessible to everyone of all abilities?
"Creating spaces, programs, and events for everybody." — Elizabeth Ralston
About Elizabeth Ralston: Elizabeth Ralston has more than 20 years of experience working with nonprofits, government agencies, and academic institutions. She has a Master of Public Health degree from the University of Michigan and a certificate of Nonprofit Management from the University of Washington.
As a Peace Corps Volunteer, Elizabeth experienced first-hand the powerful impact a person can have on others’ lives. She has devoted her life to public service ever since.
Elizabeth works with organizations to engage constituents through capacity building, program delivery, and strategic communications. Her objective is to showcase an organization’s story and impact in a compelling way, attracting more program participants, volunteers, donors, and community partners to its mission.
Elizabeth is deaf and uses two cochlear implants to hear. An avid patron of the arts, she founded the Seattle Cultural Accessibility Consortium, a grassroots effort to connect arts and cultural organizations with information and resources to improve accessibility for people of all abilities. The consortium is the first of its kind in the Seattle area to address inequities in accessing arts events, programs, and spaces.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Elizabeth Ralston:
Facebook: Seattle Cultural Accessibility Consortium
YouTube: Seattle Cultural Accessibility Consortium
Email: elizabeth.s.ralston@gmail.com
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
seattelcac@gmail.com
In this episode, Erica and Will discuss:
- Using data to guide strategy.
- 5 possible marketing channels & how they’re working:
-
-
- Web Tracking and Devices
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- Text Messaging
-
- Social Media
-
- Digital Ads
-
- Creating success through peer to peer fundraising.
- The differences in site visits from desktop vs. mobile devices.
- Utilizing the social media platform that your audience uses for digital ads.
Key Takeaways:
- Using your platform to storytell and be relevant on a human level makes people take notice and builds empathy. If you care, the audience will care.
- As a nonprofit be honest and transparent. Tell donors how the pandemic has impacted your fundraising and where the shortfalls are.
- Acknowledging what people are going through at the current time may mean an adjustment to your message.
- Anytime you can empower people to make a difference in the world, even a little one, do it.
"Regardless of what your cause is, it hasn’t stopped mattering." — Will Valverde
About Will Valverde: Will is the Senior Creative Director at M+R and the lead writer of the annual M+R Benchmarks Study. He has spent more than a decade helping major nonprofits develop memorable digital advocacy and fundraising campaigns, with a special focus on creative engagement. He proudly contributes concepts, copy, and strategic direction for organizations like Feeding America, USA for UNHCR, World Wildlife Fund, and Planned Parenthood Federation of America.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Will Valverde:
Website: M+R
Mr.Benchmarks.com
Email: wvalverde@mrss.com
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Brea discuss:
- The power of communication and marketing.
- The role gender dynamics play while working from home.
- Creating a virtual think tank with specialists to solve problems.
- Women and vulnerability in being authentic in the workplace and on social media.
Key Takeaways:
- The workforce today looks different than it did before. There is a need that businesses and people share. Help highly skilled employees to feel valued while the business is flexible and accessible.
- 3 Key Values,
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- Precious stewardship of our resources, time and money.
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- Be wired for impact. Focus on the things that will be the most impactful with our time.
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- Be an intentional community, come together on purpose and for cause.
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- Communicate and build loyalty with your team by creating 30 minutes of one on one time.
"There are circles and appropriate places where you can be vulnerable." — Brea Starmer
About Brea Starmer: Brea Starmer is the Founder of Lions+Tigers, a marketing and strategy consultancy building a bridge to the future of work. In 2018, Brea started the firm in response to a need she identified as a senior consultant and mom of two young boys: flexible, fractional high-impact work. Her team of 50+ serve clients like Microsoft and Google. Brea, a leader in the space for 15 years, started her career at Microsoft in partner channel marketing and business strategy. She later grew a global staffing firm from startup to 120 consultants with $16M in revenue in four years. An alum of Washington State University, she sits on the Marketing Advisory Board at Carson College of Business. Brea is most passionate about helping people thrive in their “highest and best use” through courageous action. When she’s not with her boys, you can find Brea living the Lions+Tigers mission from her backyard She Shed office outside of Seattle, Wa.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Brea Starmer:
Twitter: @LionsTigersco
Facebook: Lions and Tigers Co.
Instagram: @lionstigersco
Website: Lions-Tigers.com
LinkedIn: Lions + Tigers
Email: brea@lions-tigers.com
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Megan discuss:
- Aligning personal brand with organizational brand.
- The challenges of communicating with audiences given the range of things that people are experiencing, especially right now.
- The art and science of telling the story of an organization, while keeping it real and relevant.
- The difference between self-compassion and self-care and the importance of leadership modeling those values.
- The difference between authenticity and radical realness.
Key Takeaways:
- Don’t fear failure. Fear apathy.
- Your good is good enough.
- Don’t spread yourself too thin. Focus on one or two social media outlets that make sense for your brand. And stop worrying about everything else.
- Be brave, be real, but also be discerning and strategic.
- Learn how to separate urgent from important. You don't have to do “all the everything”.
"You’ve got to find the ‘good enough bucket’. On one end of the spectrum, there's perfect. On the other end [there’s] going out scattershot with no real intention or strategy. Somewhere in between, there is a thoughtful approach." — Megan McNally
About Megan McNally: Megan McNally is a lawyer and strategic advisor to purpose-driven people and organizations. She has spent more than two decades as an organizational leader, consultant, educator, and public speaker, including executive roles with the NPower Network, Washington State Bar Association & Foundation, and Pacific Science Center. In 2017, Megan founded The FBomb Breakfast Club - a peer support community of over 3,000 female founders and women business owners - and was named one of the Most Influential People of 2018 by Seattle Magazine. She serves on the UW Nonprofit Management Advisory Board, the Seattle University School of Law Alumni Board, the Seattle Globalist Board of Directors, and on the advisory boards of multiple startup organizations.
Megan has been featured in Geekwire, the Puget Sound Business Journal, Seattle Lawyer, and more. She's a two-time winner of The Moth storytelling competition, and a frequent speaker on leadership, strategy, and the power of failure.
Mentioned: Katie Sturino (@katiesturino) 12ish style
Connect with Megan McNally:
Website: FBombBreakfastClub.com Doyenne-Strategy.com
Twitter: FBomb Breakfast Club (@FBombBClub)
LinkedIn: https://www.linkedin.com/in/meganmcnallyseattle/
Email: megan@doyenne-strategy.com
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Scott discuss:
- How Scott’s own powerful story helped him understand that each of us is someone else's chance to reach their potential.
- The three parts of the COVID-19 lens you should be looking through to make sure your organization is relevant to the current situation.
- How COVID-19 has humanized our workspaces and helped us forge community and how that has made us stronger.
- The rise of Donor Advised Funds and donor collaboratives and how they are expanding options for people to make a difference with their giving.
Key Takeaways:
- The power of story and the power of sharing the narrative.
- The more you can ask questions, rather than just jump to the action or assume what the answer is, the better the outcome.
- Go back to the basics, go back to what is authentic to you as an organization, and shine a bright light on that.
- Working together can rally people around the cause, rather than just the organization.
"As a result of COVID-19, we'll all think about our own social impact even more. Marketing for good, I think, is here to stay. And my hope is that all of us can be a part of it." — Scott Jackson
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
About Scott Jackson: President and CEO for Global Impact. Global Impact is a non profit that works on charitable ventures that inspire greater giving around the world. They are currently supporting individual donors, donor collaboratives, nonprofits and corporations with their COVID and non COVID fundraising and marketing needs.
Connect with Scott Jackson:
Website: Charity.org
Email: scott.jackson@charity.org
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
About Dana Van Nest: Before opening her consulting practice, Dana Van Nest was Associate Director of Marketing, Communications, and Public Relations at Henry Art Gallery where she was responsible for planning and executing the museum's marketing, communications, and public relations plans. She also worked as Marketing Director at the Collins Group, a fundraising consulting firm, where she provided strategic direction for the firm’s business development and marketing communications initiatives.
Since 2010, Dana has been a member of the Association for Women in Communications, Seattle Professional Chapter. In 2016, she received the Georgina MacDougall Davis Founder’s Award. This award is given annually to a Seattle Chapter member who consistently exhibits the highest ethics, professional excellence, and personal commitment in everything she does.
In 2003, her original co-written screenplay “Turn Right by the Yellow Dog” was produced by the Danish Film Institute and debuted at the San Jose Film Festival. Dana holds a BA in English from the University of Washington and an MFA in Creative Writing from Emerson College.
In this episode, Erica and Dana discuss:
- Getting your ego out of the way when writing for marketing or fundraising communications so you can focus on the mission and the audience.
- Using words as tactical instruments for content that supports your marketing objectives, which then supports the organizational goals.
- Making sure any communications you send out right now have a tone that lets your audience know you understand the crisis situation that we're in, without overdoing it.
- The strategy of always giving somebody three options, so the best option will shine.
Key Takeaways:
- Content strategy is about finding the right words to communicate the right message efficiently on the right platforms.
- If you don't have anything relevant to say during this crisis, don’t say anything right now.
- The more transparent you can be about where you are internally, the more engaged your staff is going to be and feel like they actually have a stake in what's happening.
"An organization should have marketing goals and strategies that map back to whatever their strategic plan is... and how their marketing communications plan is going to augment their greater business goals. But the content itself, you're drilling down a little bit further, and actually looking at what is going to go in each of these platforms in each of these places this week. So it's much more about the actual words, than the outcome." — Dana Van Nest
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Dana Van Nest:
Website: www.danavannest.com
LinkedIn: https://www.linkedin.com/in/danavannest/
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica talks with Michael Brown, Chief Civic Architect for Seattle’s Civic Commons. They discuss:
- Bridging the divide between policymakers and those affected by the policies in order to foster an effective connection and create real change.
- The challenges of finding common ground without losing what you’re fighting for, and staying open to other perspectives, especially in the current divisive atmosphere.
- Using data points to ensure alignment of efforts in order to leverage individual assets and activities for the collective good.
- The importance of defining your narrative, even if the details are uncomfortable, so you can get to the work that matters.
Key Takeaways:
- We need to bridge the divides in order to achieve shared goals.
- Real change happens when we refuse to settle for output alone and work for the right outcome.
- Asking the right questions can lead to finding the right answers.
- Now is the time to lean into bold, innovative approaches. You have more to gain than you do to lose.
"...we don't take the time to build relationships and trust. As a result, we end up being satisfied with output and pat ourselves on the back, versus actually addressing the root cause, (and achieving) the outcomes that we really wanted to reach.” — Michael Brown
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Michael Brown:
Website: www.civic-commons.org
Twitter: Michael C Brown (@MichaelCBrown18)
LinkedIn: Michael Brown - Civic Architect, Civic Commons
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica talks with Peter Drury, Chief Strategy Officer for Wellspring Family Services, a nonprofit to end the cycle of family homelessness. They discuss:
- The idea that perception of value, more than the actual value, drives decisions about how we spend our money.
- Recognizing qualitative and quantitative factors other than cash value that impact your fundraising effectiveness.
- Becoming worthy of trust by going back to the basics of kindness, authenticity, and genuine and personal signs of gratitude.
- Reverse engineering, or “backcasting” to define what needs to happen to reach your goals.
Key Takeaways:
- The frame beats the facts every time.
- Not all gifts of the same size have equal value.
- People will go with a charity they already know and trust, especially in unsure times.
- Go from the point of impact in the future and then cast back. Then you can figure out how to get there.
"If we get really good with our messaging and our marketing, we are actually raising more money for less… It comes back to perception...words...frames. And it comes back to an invitation for a person to make a difference in the world, not to you but through you. And yeah, I think that's the work." — Peter Drury
More about Peter Drury: Peter currently serves as Chief Strategy Officer for Wellspring Family Services in Seattle, where he is charged with keeping Wellspring future-focused, aligned, growing, and increasingly wise. A social worker with a business education – plus years of innovative leadership and consulting for philanthropists, executives, and boards – Peter is uniquely positioned to facilitate strategy, planning, performance measures, and optimization of the whole. Peter has supported many high-performing organizations during critical stages of growth, such as Splash, Odessa Brown Children’s Clinic, Seattle Children’s, Sightline Institute, and Make-A-Wish. He is a member of the faculty in Seattle University’s acclaimed Master of Nonprofit Leadership Program and holds MSW, MBA, and M.Div. degrees from the University of Illinois, Seattle University, and Yale University.
Beyond-Cash-Fundraising-Dashboard
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
CONNECT WITH PETER DRURY:
Twitter: Peter Drury (@seattledrury)
Website: Wellspring Family Services
LinkedIn: Peter Drury - Chief Strategy Officer - Wellspring Family Services
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Hanson discuss:
- Why lies spread so much more quickly than the truth.
- Living in an information vacuum, there’s so much information that we don’t know which to choose.
- How the algorithms of your browsing habits and social media know you better than you know yourself, which may motivate you even more than the stories you hear today.
- Creating communities with similar values. If that can’t be a whole country, can it be a state, a city, or the company you work for?
Key Takeaways:
- Misinformation is like carbs. We are addicted to it because it’s so easy to consume and temporarily satisfying.
- When you’re in a state of fear and anxiety, you’re more susceptible to misinformation because you want easy answers.
- Stories are what set us apart from any other species as they give us our sense of identity and purpose.
- You need to convey something astounding, surprising, and amazing that constituents don't already know to make them stick around, and do it in a way that looks compelling enough to show that you actually mean it.
"Everybody says they want the truth. They want the facts. But you speak to the folks at Facebook as I have, and they will tell you that uniformly, the links that get the most attention are the ones that are patently false. That's what people are attracted to." — Hanson Hosein
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
About Hanson: Hanson Hosein is Co-Director of the Communication Leadership master’s program at the University of Washington and the President of HRH Media Group LLC a media production and communications strategy firm that has worked with organizations such as REI, Microsoft, Tableau Software and the King County Prosecuting Attorney’s Office. He’s a pioneer of multimedia storytelling: as an Emmy and Overseas Press Club award-winning journalist for NBC News, a solo TV war correspondent with MSNBC and CBC and a documentary film director whose work has been streamed and broadcast worldwide. While at the UW, Hanson has also been recognized as Seattle’s “Most Influential” as he engages publicly with the region’s leaders on-camera and on-stage. He has law degrees from McGill University and the University of Paris, and a master’s in journalism from Columbia University.
Connect with Hanson Hosein:
Watch Hanson’s “Future Computed” interview with Microsoft leadership on Artificial Intelligence - https://videopress.com/v/2lK0nA3a
Hanson’s TEDx talk “Why I drop the Mic”- https://www.youtube.com/watch?v=yI3nGrxWR_U
His Creative Mornings presentation on Creativity and Compassion. https://www.youtube.com/watch?v=iCBHl9SYTf0&feature=youtu.be
Get Hanson’s book “Storyteller Uprising”: https://www.amazon.com/Storyteller-Uprising-Trust-Persuasion-Digital/dp/1463631502/ref=sr_1_1?ie=UTF8&qid=1321342796&sr=8-1
Website: www.hrhmedia.com
Email: Email@hrhmedia.com
Also Discussed:
The Center for an Informed Public: https://www.cip.uw.edu/
Thought Exchange: https://www.thoughtexchange.com/
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica and Rebecca discuss:
- The weirdness of engaging donors during COVID-19. And the fact that people want to help so giving them ways to get involved will spark joy for them.
- What fundraising will look like after COVID-19 and how to prepare for it.
- Whether Millennials approach giving to charity differently from Baby Boomers or Gen X.
- Focusing on the short-term without losing sight of the long-term.
- How to engage individuals board members in ways that play to their strengths and the value of clearly communicating with them about your organization’s current needs and how they can help you meet them.
Key Takeaways:
- Don’t be afraid to engage your donors in challenging times, and encourage your board members who are still active.
- The 3 T’s are Time, Talent, and Treasure. If your donors don’t have treasure right now, ask them for their time or their talent.
- Forget everything you know, and start with a blank piece of paper when thinking about your fundraising strategy.
- Question whether to put on an event. Do you really need one?
- People tend to support what they create. How can your supporters and potential supporters help you create solutions to the issues you address?
"Donors love to be involved in something that's big, and that is really impactful. What is that next big idea you want to go out that you've learned during this time?" — Rebecca Zenatta
About Rebecca Zanatta: Rebecca brings 20+ years of experience building and stewarding strategic donor partnerships. She is a Washington State University graduate and holds a Certificate in Fund Raising Management from the Lilly School of Philanthropy. Rebecca is faculty at Seattle University in the Master in Nonprofit Leadership program and is a WSU Foundation Trustee.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Rebecca Zanatta:
Twitter: https://twitter.com/rebeccazanatta
Website: https://www.ostaragroup.com/
Email: rebecca@ostaragroup.com
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
In this episode, Erica talks about:
- The reality that at least 50% of mission statements are technically incomprehensible.
- The three types of people in marketing: believers, agnostics, and atheists.
- Channeling your energy and resources into being totally authentic to attract people who believe what you believe.
Key Takeaways:
- Your mission statement should be clear, compelling, and repeatable.
- Focus your energy and resources on those who believe in your mission.
- Be true to who you are to what you stand for. True believers will come, and they will bring others along.
"What do you believe in? What does your organization believe in? Get clear on that and then communicate it so clearly, and so consistently, that your believers are drawn to you like moths to a flame. When they hear about your mission, they can't help but get involved." — Erica Mills Barnhart
Great Mission. Bad Statement.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com
About Akhtar Badshah: Dr. Badshah is an Innovation Catalyst, Educator, Philanthropist, Social Entrepreneur, Artist, Author, and Public Speaker. He is the founder and CEO of Catalytic Innovators Group, a consulting firm focused on accelerating social impact. His current work focuses on issues related to ‘democratizing innovation,’ ‘disruptive technology,’ and catalytic philanthropy. He is the curator of Accelerating Social Transformation. He is the author of Purpose Mindset: How Microsoft Inspires its Employees and Alumni to Change the World (forthcoming Fall 2020) HarperCollins Leadership series.
Dr. Badshah is a Distinguished Practitioner and Senior Lecturer at the University of Washington’s Evans School of Public Policy & Governance, and the University of Washington’s Business School at the Bothell campus. He teaches classes on Social Enterprise – New Models for Mission-Based Business; Funding the Nonprofit Sector and Global Business Strategies.
In this episode, Erica and Akhtar discuss:
- How the giving program at Microsoft helped those who participated move from an individual mindset to a focus on the collective.
- The collective effort required for getting through this COVID-19 crisis, even though we are separated.
- The reality of the digital divide and how that plays into communication in general, and in marketing.
- Focusing on the purpose behind what you do to create a movement.
Key Takeaways:
- The greatest sense of purpose comes from having a collective mindset and being a part of a community.
- In order to reach the most people, you have to recognize and adapt to the different ways people are able, or not able, to use technology.
- You must find ways of practicing compassion towards yourself so you have a well of compassion to draw from for those you serve.
- Creating a movement is not just marketing a product or a service, but a purpose behind it.
"Think about how you think about marketing. That attaches purpose to it, which then moves you out from the mechanics of what you are serving as a product, (into) actually, what is the end goal of what you want to see happen?" — Dr. Akhtar Badshah
TEDxRainier - Akhtar Badshah - Harnessing Disruptive Technologies
Pitchfalls
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
CONNECT WITH AKHTAR:
Website: Catalytic Innovators Group
Twitter: twitter.com/Akhtarbad (@Akhtarbad)
LinkedIn: Akhtar Badshah - Chair Of The Board Of Directors
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
In this episode, Erica talks about:
- Changing the way you think about marketing, success, objectives, and goals so you can do the marketing that gets you the best results.
- Deciding what success looks like for your organization, then identifying goals to help you achieve it.
- Balancing achievable goals objectives with big dream goals and not being afraid to fail.
Key Takeaways:
- Marketing objectives support organizational goals, goals lead you to success.
- If you set your goals too low, there's really no way to achieve your big beautiful vision for this world.
- Marketing's job is to be in service to your mission, it is a means to a happy end.
"Marketing is a means to an end... the clearer you are on what success looks like for your organization, the better able marketing is to get you to your happy outcome.” — Erica Mills Barnhart
About Erica Mills Barnhart: Erica believes that EVERY organization that does good deserves to get noticed. They can—and should—have a consistently compelling way to describe their organization (mealy-mouthed mission statements be banned!). They also need to know which marketing trends to jump on and which ones to pass on. Through her speaking, teaching, and writing, Erica helps with both.
Erica is Camerican, born in Canada to American parents. She now lives in Seattle with her husband and two kids.
Get a blueprint for your marketing. Download the 1, 2, 3 Marketing Tree--FREE. http://www.claxonmarketing.com/marketingtree/
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
In this episode, Erica talks about:
- Shedding the mindset of marketing being something to be ashamed of in mission-driven work.
- Resisting the urge to minimize the mind-blowing work you are doing.
- The importance of honoring each individual’s “why” and the collective “why” in your organization, to keep everyone motivated and grounded.
Key Takeaways:
- The work you do matters. If you’re not embracing marketing, you’re not just shorting yourself, but also--and importantly--the people you serve.
- Asking people involved in the mission why your work matters gives you a broader perspective so you can grow and be better aligned with your purpose.
- Getting clear on your north star is not an exercise in writing a better mission statement, it’s about getting clear on the “why” behind the mission.
"Marketing is not a dirty word...it's an ally. It can do so much for your mission. But in order to generate deep external engagement, you need internal alignment and to get there, you're going to ask folks why your mission matters to them. Get grounded and stay grounded in your why.” — Erica Mills Barnhart
About Erica Mills Barnhart: Erica believes that EVERY organization that does good deserves to get noticed. They can—and should—have a consistently compelling way to describe their organization (mealy-mouthed mission statements be banned!). They also need to know which marketing trends to jump on and which ones to pass on. Through her speaking, teaching, and writing, Erica helps with both.
Erica is Camerican, born in Canada to American parents. She now lives in Seattle with her husband and two kids.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Erica Mills Barnhart believes that EVERY organization that does good deserves to get noticed. They can—and should—have a consistently compelling way to describe their organization (mealy-mouthed mission statements be banned!). They also need to know which marketing trends to jump on and which ones to pass on. Through her speaking, teaching, and writing, Erica helps with both.
Erica is Camerican, born in Canada to American parents. She now lives in Seattle with her husband and two kids.
In this episode and Erica shares:
- Insights about how marketing can and should be done from a place of internal alignment and for the good of the business, inside and out.
- Plans for digging into case studies of successful ad campaigns, sharing important lessons, and drawing inspiration from leaders in the industry.
- How her love for language and marketing started at an early age and the journey it has taken her on.
- Her desire to help those of you who want to help make the world a better place, make the most of your mission.
Key Takeaways:
- Marketing can be an incredible source for good if it comes from a place of mission.
- Erica brings years of experience, a passion for marketing, and heart for making the world a better place.
- The mission of Marketing For Good is to help you figure out how to unleash the power of marketing to power your mission.
"I don't know if I found marketing or marketing found me, but what I do know is… I've learned a lot, and I'm really excited to share it with you. If you're listening to this and you're on any sort of mission that will leave this world better than we found it, whether you love marketing or not, this podcast is for you " — Erica Mills Barnhart
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/EricaMillsBarn
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn:
https://www.linkedin.com/in/ericamillsbarnhart/