The Tag Digital Squadcast: Recent Episodes
Tag Digital Ltd
We’ll keep you up to date on all things events, welcoming guests from across the industry, having fun along the way with loads of exciting content. Brand new episodes will be released every second Wednesday.
Paid Social Managers, Cara and Charlotte, join Steph to share their Top 5 Paid Social Trends for 2023.
Steph discusses how to implement video into your campaigns, spotlight ads, the infamous AI tool, ChatGPT and so much more.
Listen now to find out how to kickstart your paid media campaigns in 2023...
On this episode, Francesca, Jamie, and Steph chat about how the events industry has evolved in the last few years and how to excel in the current digital climate.
Listen now for Francesca’s top tips on web design for event professionals, the importance of setting boundaries, and work-life balance.
It’s time for event organisers to start thinking out with the event cycle to keep your audience engaged 365.
365 campaigns are the ultimate campaign to drive awareness, audience engagement and to build data throughout the year.
Steph chats all things 365 with Jack, Senior Paid Social Manager, and Nicola, Head of Growth, discussing how to stay front of mind all year round.
Implementing a 365 strategy is cost-saving and will allow you to keep your audience warm before and after your event.
Listen now to hear more about how you can start your 365 strategy for 2023…
Jonny and Jamie welcome a special guest, Jon Loomer, world-leading Facebook Ads Expert and founder of the Power Hitters Club on Facebook.
Sharing his experience of social media cycles and online businesses from working with Facebook Ads in 2007 with over 50 million platform users to building his audience on TikTok.
Is short-form video the future? Hear Jon’s take on the benefits of TikTok and other short-form video platforms, and how to create value and connection with your audience.
Listen now to hear more about our predictions for 2023 and the future of social media…
Jamie and Steph welcome David, Paid Media Manager, for his debut podcast appearance chatting all things Google & Microsoft Ads.
It’s time to break down the perception that Microsoft is outdated.
What does Microsoft offer that Google Ads doesn't? Why should you incorporate Microsoft into your paid ad strategy?
Could Microsoft be the platform to watch in 2023? Listen now to find out more...
Stewart, Steph, and Jamie discuss why optimising the customer journey is so important.
Sharing key friction points for customers and how to resolve these - starting with eliminating as many barriers as possible to refine the customer journey.
One of our key takeaways is to use customer personas to fully understand the customer's needs, habits, and the content they want to see.
Listen for more in-depth discussions on how you can begin to optimise the customer journey today!
Conall and Jamie share their thoughts on ADWorld Experience 2022 in Bologna, learning all things PPC!
The layout of the event stood out to us, it is driven by storytelling and experiences with real-life examples of PPC (Pay Per Click) and CRO (Conversion Rate Optimisation).
The speaker sessions covered both B2B and B2C marketing with an insight into the European markets.
Take a closer look at value-based bidding and attribution models across different platforms, attributing conversions to different touchpoints in the journey.
One of our key takeaways is to make use of your own data to track more website micro conversions to get more value from our campaigns for our clients.
Listen for more in-depth discussions surrounding their key takeaways and insights from the event!
If you missed DigitX New York, don't worry... Join Head of Growth, Nicola, Growth Team Manager, Karolina, and Steph, Marketing Manager, to get the 30 minute snapshot into the content from Meta, TikTok, Tag Digital and the Google team panel.
Hear more about TikTok's 5 predictions for 2023, Google's personal stories through the lens of ad tech, the great relationship reset from the eyes of Meta and digital marketing innovations for 2023 from Tag Digital.
Tag Digital are coming to New York!
Come and have some fun the team at DigitX, with speakers from TikTok, Meta and Google, followed by delicious food and drinks.
Listen now to find out what to expect at our unmissable event - take your marketing to the next level and reimagine what is possible.
Google delays removal of third-party cookies in Chrome through 2024.
Conall, Jamie, and Steph discuss the impact the deprecation of cookies will have on event organisers and their campaigns.
Listen to the podcast to hear the key takeaways to help prepare you for the cookieless future.
Cara and Jonny share 5 Facebook ad types that you should utilise when running your event marketing campaigns. They include best practices for each ad type to ensure you make the most of your campaigns.
Ashley, Head of Paid Media, and Jamie, Paid Media Team Lead, talk more about what features are working well across the Google and Microsoft campaigns we are running for event organisers right now. Hear more about LinkedIn profile targeting across Microsoft Ads, Enhanced conversions, Performance Max and Image Extensions. Don't miss it.
With over 3 billion downloads and 1.8 million monthly users by end of 2022, here's what you need to know about advertising on TikTok right now.
Alex Velinov, Chief Technology Officer at Tag Digital, tells us why all event marketers need to include video in their marketing mix. He shares YouTube strategies that are available beyond the standard placements, and tells us more on the latest innovations to try.
Are these mistakes you are making when running your marketing campaigns across paid social? Kirsty, Steph and Jonny pick our the top 5 mistakes they see when they pick up clients' accounts.
Jamie sits down with Maya Mhatre from Reset Connect to discuss how event organisers can adapt their marketing strategy in order to become more sustainable.
Alex Wright, Performance Marketing Director at Clicky Media, joined us to chat about integrating your paid campaigns with organic. What can you do to improve your marketing strategies and achieve commercial success?
Video will drive over 82% of all web traffic in 2022 (Cisco). Alex Velinov, Chief Technology Officer at Tag Digital, shares tips for how you can utilise video marketing right now - organic and paid. Don't miss this.
Senior Paid Social Manager at Tag Digital, Jess Mowat, shares top tips for utilising LinkedIn ads right now. Find out more about the benefits of LinkedIn for advertising, utilising Spotlight Ads and more on a full funnel marketing strategy.
What can paid media deliver for your events? Jonny, Jamie and Steph help you to understand why people are spending more on digital and how to utilise digital for event promotion.
What should attendees expect from DigitX by Tag Digital, Live at Expo, Dubai? 30 March | Tag Digital host DigitX, their exclusive event for event and marketing professionals, at the UK Pavilion, Expo 2020, Dubai. Laura, Director at Tag Digital shares insight into the incredible content from leading voices in adtech at Google, Meta and YouTube, alongside Head of Growth at Tag Digital. Event and marketing professionals - This is your opportunity to set up your game in digital. Listen now to hear more
Director and co-founder of Event Industry News, Adam Parry, shares more on the exciting launch of their first US show, hosted in Las Vegas in June. Event Tech Live is the leading global event technology conference and exhibition covering virtual events, online events, digital events, technology for events and more. Their flagship event started its journey in London, at the Old Truman Brewery, and now heading into its 9th year.Please Note: Due to technical difficulties when recording, audio is not at the usual standard
The Tag Digital Growth Team share their upcoming event plans for 2022 and what they value as an exhibitor ranging from sponsorship opportunities to seamless lead collection process. How do Tag Digital make the most of exhibiting at events?
Digital Director for Raccoon Events and founder of Waves Connects, Matt has over 15 years of experience working in the events and exhibitions industry with a broad knowledge of organising, design, digital and insight-based products, opportunities and experiences.
In this episode we uncover the importance of community for event profs and how they can incorporate this concept into their day-to-day.
"It's not what you say, it's how you say it". How can you tap into human behaviour to create engaging ad copy that will convert? Jamie, Jonny and Steph chat about using the nudge theory to generate conversions and the fundamentals of behavioural economics.
What do we think about Facebook becoming Meta? Should you be using LinkedIn event ads? Why do Lead Gen campaigns work better on LinkedIn? What are YouTube bumper ads? These are only some of the questions Jamie, Jonny and Steph chat about in the latest episode of the Tag Digital SquadCast.
A special roundtable edition of the SquadCast with the Tag Digital paid search team. Get ready to learn more about best practices, audience types, and how the paid search landscape has changed throughout Covid-19 and lockdown.
Let's start 2021 on a high! In the latest Tag Digital SquadCast, Jamie and Jonny share some new event marketing ideas for 2021 including data onboarding, enhanced programmatic and market exploration to name a few. Listen now to find out more.
PPC Specialist, Beth, and Paid Social Specialist, Farisai, share 5 reasons why event marketers should use event promotion videos across social and Google to reach and engage their target audience.
A special roundtable edition of the SquadCast with the Tag Digital paid social team. Get ready to learn more about creative best practices, audience types, and how the paid social landscape has changed throughout Covid-19 and lockdown.
Jonny and Jamie give tips on building quality data, driving registrations and generating revenue for your event - virtual, hybrid or in-person. How can you generate revenue right now? Should you still be running visitor promotion campaigns? Listen to find out more.
This week Laura, Director at Tag Digital, is joined by Michelle Fanus, Founder of The Conference Director, to share ideas on how to monetize your virtual and hybrid events right now.
In the first episode of Series 2, Jonny and Jamie provide tips for driving traffic to your website, reaching a wider audience and also specific ideas to consider if you have pivoted to virtual or hybrid events.
Want to learn more about what CPA or CTR mean for your event marketing campaigns?
Event Pay-per-click (PPC) specialists, Jonny & Jamie, take a look at key metrics that you should be considering when measuring the success of your event marketing campaigns. They also provide more information on how the Tag Digital team report on these metrics to their clients.
Pay-per-click (PPC) specialists, Jonny & Jamie, deep dive into the world of video for event promotion. They emphasise the importance of including video in your event marketing plan, as well as providing tips on best practices for video across YouTube, Facebook and Instagram.
In episode 6 of The Tag Digital Squadcast, pay-per-click (PPC) specialists, Jonny & Jamie tell us more about the event marketing funnel approach and the audiences that are used at different stages of the funnel.
In episode 5, Jonny & Jamie share more information on the data benchmarking tool built by Tag Digital for event marketing. The tool is based on data from over 100,000 event campaigns that Tag Digital have run. Through using the tool Tag Digital can project the cost of a campaign in any region, for any budget and sector. This tool helps to benchmark "what is good" and help organisers budget for launch and for more established shows.
Jonny and Jamie provide first-hand advice on how to adapt or pivot your existing event marketing plan to remain visible and relevant in the market during Covid-19. During the episode they share insights into successful virtual event campaigns they have run in recent weeks. Jonny and Jamie also highlight key digital trends that have surfaced within the event industry as a result of Covid-19, and how event marketers can make the most of this.
Jonny and Jamie deep dive into how visitor promotion (VisProm) campaigns differ to any other campaign types and provide key tips for planning and developing your own VisProm strategy to ensure event success. Listen to learn more about how long you should run a VisProm campaign for, how your event marketing approach should differ for free or paid events, as well as other campaigns that you should or shouldn’t run at the same time as VisProm.
In episode 2 of The Tag Digital Squadcast, event pay-per-click (PPC) specialists, Jonny and Jamie breakdown all you need to know about exhibitor promotion campaigns, including effective strategies to consider for your event.
In the first episode of the Squadcast, event pay-per-click (PPC) specialists, Jonny & Jamie, discuss the elements that make event PPC marketing campaigns different from any other PPC campaigns. Keep up-to-date with the latest tips and trends in the industry to ensure your event marketing strategies will drive event success.