Salutations friend! ๐๐พ Ruth-Joy Connell here, and welcome to the podcast for consultants and consulting firms looking to scale their revenue! My specialty is creating sales systems and strategies to help you secure, serve, and keep business-to-business clients! So whether you're a one-person show or a Sales Leader with a team of 100, here's what you need to know about this show. 1. Listening to this podcast will help you and your team close more clients consistently and sustainably! 2. We tell it like it is around here. 3. I'm hilarious (arguably the most important thing you need to know). It's time to stop leaving coins on the table friend, let's take your revenue to the next level. Hit play, and let's talk strategy!
๐ฏ Top Takeaway from Today's Episode
Messaging helps you whisper in the ears and speak to the hearts of the people who need you most.
๐ Key Points from the Episode
๐ก Take Action
๐๐พ Connect with Nikki on LinkedIn Here
๐ Links
๐ Visit Nikkiโs Website here
๐ค Work with Nikki here
๐๐ฝ Connect with Ruth-Joy on LinkedIn
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
The fear you feel when youโre doing something new is not an indication that youโre doing something wrong. Itโs a signal that you are operating outside of your comfort zone. Donโt let that fear stop you, let it encourage you.
๐ Key Points from the Episode
Here are the 5 takeaways from today's episode:
๐ก Take Action
๐ Join the waitlist for next year's Co(i)nversations Conference
๐ Links
๐ง Listen to Episode 39: Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya
๐ Be a part of our growing email community: Co(i)nversations and Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
How you show up matters. It tells people what you think about yourself, and how you want them to think about you.
๐ Key Points from the Episode
๐ก Take Action
๐๐พ Connect with Evonya Here
๐ Links
๐ Visit Evonyaโs Website here
๐ค Work with Evonya here
โ๐พ Apply for Systems That Scaleโข
๐๐ฝ Connect with Ruth-Joy on LinkedIn
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
The ability to conduct effective research is an underrated sales skill that gives you small business owners a significant advantage in getting a prospectโs attention over larger organizations.
๐ Key Points from the Episode
There are three critical questions to ask and answer before you hire any kind of sales support.
๐ Statistics You Need to Know
๐ก Take Action
๐ Links
๐ฅ Watch our Systems That Scaleโข Information Session Replay
โ๐พ Apply for Systems That Scaleโข
๐๐ฝ Connect with me on LinkedIn!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
Our approach to social media and content creation should not be one-size-fits-all. You are unique and so is your audience. It's important to show up in a way that is authentic to who you are and the community you seek to create space for.
๐ Key Points from the Episode
Thoughts that we can keep in mind while we engage on LinkedIn and other platforms:
๐ Statistics You Need to Know
๐ก Take Action
Download Tania's 14 LinkedIn Content Prmopts Reach out and connect with someone on LinkedIn. Send a message and introduce yourself!
๐ Links
๐คConnect with Tania Bhattacharyya on LinkedIn
๐Learn more about how you can work with Tania here
โ๐พ Join us at the Co(i)nversations Conference, Register Here
๐ Be a part of our growing email list: Co(i)nversations and Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
Hiring sales support is a big step for your business and requires some preparation ahead of time. Whether you hire part-time or full-time or you delegate a part of your sales process to other team members, these questions will help you prepare for success.
๐ Key Points from the Episode
There are three critical questions to ask and answer before you hire any kind of sales support.
๐ Statistics You Need to Know
๐ก Take Action
๐ Links
โ๐พ Join us at the Co(i)nversations Conference, Register Here
๐ง Listen to Episode 28: Price Like a Master Using the Pillars of Pricingโข Framework
๐๐ฝ Connect with me on LinkedIn!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top takeaways from today's episode: 1. Ebonye was able to turn her skill and passion for publishing into a thriving business. There is no shortage of business opportunities or ideas - the world is your oyster! 2. There are multiple ways of doing business - find what works for you! Like Ebonye discussed in the episode, she found working with individuals difficult but working with corporations fit her better. In the same way, it's critical to understand yourself and what works best for you to ensure that your business is everything you want and need it to be. 3. The way that we think and speak about ourselves and our businesses can make all of the difference. Ebonye explained that her mindset shifted to one of confidence and telling herself that she was capable. Ebonye decided that she was capable of success and so are you!
๐ Links
You can find Ebonye at: www.inclusivemediasolutions.com, her LinkedIn or by sending her an email!
๐ Be a part of our growing email list: Co(i)nversations and Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top takeaways from today's episode: 1. Social media is not the only way to market your business and may not be the most effective way for you. 2. 3 ways to market your business offline are: 1. Having conversations with your network 2. Being featured in publications 3. Attending live events 3. Educate the people around you on what you do and who you serve. Equip them with the knowledge to recommend you when opportunities arise.
๐ Statistics You Need to Know
๐ก Take Action
๐ Download this resource to help you find media opportunities for free
๐ Links
๐ Be a part of our growing email list: Co(i)nversations and Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top takeaways from today's episode: 1. The prospect is the one that defines value โ take the time to understand what value means for them. 2. Network, network, network! B2B opportunities are created by expanding and deepening your relationships and network. Make it a priority. 3. When reaching out to decision-makers, be clear on why youโre reaching out, and know what your โaskโ is.
๐ Links
๐ค Connect with Katherine Isaac Here:
โ๐พ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training
๐ Join the newsletter: Co(i)nversations and Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top takeaways from today's episode: 1. Prospecting is not about making the sale. Itโs about working the process that will eventually lead you to one.
2. In the world of B2B, sales happen through conversations.
3. There are two steps to prospecting:
Step 1: Research potential clients
Step 2: Nurturing a relationship with them
๐ Resource Links
๐ Use These ChatGPT Prompts to Generate A Prospect List
โ๐พ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training
๐๏ธ Episode 28 - Price Like a Master Using The Pillars of Pricingโข Framework
๐๏ธ Episode 31 - How to Tap Into The Minds of Corporate Decision Makers
๐ Join the newsletter: Co(i)nversations and Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
๐ Key Points from the Episode
The 3 Tips to Position Yourself for B2B Success
๐ Statistics You Need to Know
๐ก Take Action
๐ Links
โ๐พ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training
๐ Be a part of our growing email list: Co(i)nversations and Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
Sales can be based in integrity, characterized by conversations, steeped in mutual value and welcomed and appreciated by your prospects.
๐ Key Points from the Episode
Corporate Buyerโs Ecosystem
Redefining your relationship with sales will require you to be proactive, intentional and willing to lead the process.ย
The 3 New Appraoches to Sales
๐ Statistics You Need to Know
๐ก Take Action
Reach out to 3 prospects this week.
๐ Links
โ๐พ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training
๐ Be a part of our growing email list: Co(i)nversations and Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
Your marketing strategy should be in alignment with your target clients.
๐ Key Points from the Episode
Corporate Buyerโs Ecosystem
This is a framework to help you identify the key roles involved in the decision-making process, as well as the type of information that is most relevant to each role at each stage.
The 3 Key Roles Influencing the Decision-Making Process in Hiring Outside Experts
๐ Statistics You Need to Know
Research shows that close to 70% of the B2B buyer's journey (Eira, 2022) is completed before a prospect reaches out to you.
๐ก Take Action
Create one piece of marketing material tailored to one of the three roles that we discussed earlier today.
๐ Links
โ๐พ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training
๐ผ Work with us: Systems That Scaleโข Program
๐ Be a part of our growing email list: Co(i)nversations and Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
The root of what helped me to be successful were three simple traits.
๐ Key Points from the Episode
The Alternative Method
The success with the Alternative Methodโข is defined by securing a discovery call, not securing a contract.
๐ก Take Action:
๐ Links
โ๐พ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training
๐ง Listen to Episode 28: Price Like a Pro Using The Pillars of Pricingโข๏ธ Framework
๐พ Get your free guide: The Ultimate Guide To Finding Clients Using The Alternative Methodโข
๐ Be a part of our growing email list: Co(i)nversations & Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
Whether you're a candle maker, a personal finance coach, chef, Diversity, Equity and Inclusion (DEI) consultant, or anything in between, there is a corporate contract available for you.
๐ Key Points from the Episode
Three Major Categories of Revenue Streams
๐ Statistics You Need to Know
๐ก Take Action
Find an example of a company that provides similar or the same services as you that serves a corporate audience.
๐ Links
โ๐พ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training
๐ Be a part of our growing email list: Co(i)nversations & Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
When all four Pillars of Pricingโข are in alignment, you can confidently price for the full value you create and the value your prospects want to experience.
๐ Key Points from the Episode
The Four Pillars of Pricingโข
๐ก Take Action
Take the "Am I Ready to Charge Five Figures?" quiz to know what areas may be holding you back from leveling up your pricing or what areas position you perfectly for a price increase.
๐ Links
๐ง Listen to Episode 27: What's Required to Attract High-Value, High-Paying Clients
๐ผ Work with us: Apply for a Priced for Profitโข VIP Day
๐ Be a part of our growing email list: Co(i)nversations & Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏ Top Takeaway from Today's Episode
One of your greatest assets is the ability to address your desired clients high-value problem.
๐ Key Points from the Episode
๐ก Take Action
Speak to your clients (current and past) and define what high-value problem is common to them.
๐ Links
โ๐พ Sign up for the Corporate Coins Training:How to Attract, Sell and Serve Corporate Clients training
๐ Be a part of our growing email list: Co(i)nversations & Community
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating: The Profit Scale Podcast
๐ฏTop take away from today's episode:
Itโs important to understand how changes in the consulting industry affect our everyday business strategies, systems, and operations, so we can adapt to remain relevant and position our firms for continued success.
๐ Statistics you need to know:
๐ก The 3 questions to ask yourself:
๐ Links:
๐ Schedule a free Discovery Call!
โ๐พ Take the Systems S.O.S. quiz !
๐๐ฝ Connect with me on LinkedIn or Instagram!
๐ Leave us a review and a 5-star rating here: The Profit Scale podcast!
Top take away from today's episode:
"Systems help scale personalization and increase the speed with which you're able to connect with new prospects and win new business".
Statistics you need to know:
The 5 areas for Systems:
Links
โ๐พ Take the Systems S.O.S. quiz !
๐ Schedule a free Discovery Call!
๐๐ฝ Connect with me on LinkedIn here or Instagram!
๐ Leave us a review and a 5-star rating here: The Profit Scale podcast!
Salutation, friend! Todayโs episode is brimming with NEW things. CHANGE IS COMING!ย
Weโre going to talk about some exciting things to look forward to this season of the podcast, as well as 5 key indicators to know if you're ready to step into your next level of business. Whether you're looking ย to serve corporate clients or just looking for what's next, these indicators will help you ask the right questions to make your next step forward clearer.ย
P.S. Did you see our new podcast artwork?!
Links
Salutations, friend! Todayโs episode will give you an insight into my careerโhow I shifted from the medical into the entrepreneurial field, and ย some guidance on how to price your services and whether you should be serving corporate clients or not.ย
Links
Salutations, friend! Todayโs episode will give you an idea of how we, in Team RJC, are improving things to serve you better and to provide you industry-leading information and strategy.ย
Links
Salutations, friend! Todayโs Coin-versation is yet another insightful discussion where we talked about the pay disparity between women and men, as well as its prevalence amongst BIPOC entrepreneurs, and demystified some of the pricing myths, mistakes and mindsets.ย
As you listen to this episode, we urge you to think about how this topic applies to your business, and reflect on your beliefs and practices to ensure that we advance our businesses from the same viewpoint, especially in our pricing.
Links
Salutations friend! Itโs RJ here, and in todayโs conversation, weโre talking about gearing your business towards scaling, and not just growing. Weโll try to determine what stage of business you are at right now, what your probable challenges and goals are, as well as the things you need to consider to catapult your business into scaling.
The three main parts of the framework that we covered are:
We put together a quiz to help you figure out which areas you need to focus on in order to help your business scale. Taking the quiz will also provide you with some insight on how to fill those gaps in as quickly as possible. Donโt forget to take the quiz before you go!
If you attended or accessed the replay of the Systems That Scale Information Session and you figured that it is the right program for you, then join our waitlist for early access to the applications.
Links
Systems That Scale Information Session: Access the replay
Systems That Scale Application: APPLY NOW!
Quiz: Scaling vs Growing quiz
Website: RJC Consulting
Leave a review and a 5-star rating for us: The Profit Scale
Facebook Group: The Coin Culture Collective: BIPOC Entrepreneurs + Allies
Instagram: @rjcconsulting.global
Salutations friend! Itโs RJ here, and in todayโs conversation, weโre talking about decision-making criteria to help you decided which programs are the best fit for your business. Between the online courses, the coaching programs and hiring a consultant, there are a lot of options out there. Todayโs conversation will help you better evaluate which one is right for you.
The 6 alignment criteria we covered in todayโs episode are:
And before we forget, did you know that we held an information session for our signature program Systems That Scale? If you want to learn more about the program without any of the pressure to purchase, check out the replay below!
Links:
To start out our Coin-versations strong, we delved into creating generational wealth through entrepreneurship. We talked about the difference between rich and wealthy, the challenges entrepreneurs face attaining wealth as part of the BIPOC community, how culture can sometimes clash with coins and so much more.
As you listen to this episode, we encourage you to think about how this topic applies to you and your business as youโre building!
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today's episode is going to be a short one, a mini-sode we call it, where we are going to talk about Quarter 3 update and the few changes that will happen here in RJC Consulting now that we completed the first half of the year.
We'd be starting this mini-sode by sharing with you a few of the wins we have had here at RJC Consulting over the last 6 months. We would also love to hear your wins by sharing or commenting on our Instagram posts (link found below).
To serve you better and provide quality content, we would be rolling out the following changes and will be slowing down for a quick second so we can speed back up full force:
Stay tuned on our next episode release on July 20th!
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In todayโs conversation, we are going to talk about the most common corporate objectives that will help you reposition your service so that it becomes a โneedโ for your prospects, not just something โnice.โ
We will focus on helping you to align your service not only as a solution, but one that aligns with the current objectives that your prospects are already pursuing.
We are going to cover six common objectives that most corporations pursue. Today's episode will help you get a better understanding of each one of them and help you identify which aligns best with your service:
6 Common Corporate Objectives
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today weโre diving into pitching and weโll be discussing about the 3 critical mistakes that are keeping you from getting a โyesโ when you pitch. Todayโs episode takes a different approach to pitching โโ instead of focusing what to do, weโre focusing on what not to do.
Todayโs episode is designed to help you improve your pitch by addressing these three mistakes.:
When you address all three of these mistakes, youโll notice a significant difference in your responses and youโll be hearing โyesโ more often.
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about the Part 2 of "The Difference Between Corporate and Online Entrepreneurship" series. In the last episode, we showed the difference of corporate and online entrepreneurship while covering the 4 principles that you need to consider in setting up your business for success. This week, we are discussing how your strategies need to change when you're serving corporate clients, vs when you're serving consumers in online entrepreneurship.
We dive into the 3 ways to know if you're using the wrong strategy for your business:
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about corporate and online entrepreneurship. This will be a 2-part series and today we are about to dive into part 1 of the series. If you are planning to make the switch between the two, it is very important to understand them first before jumping to the next step.
We will talk about the principles for success in serving corporate clients with major differences between the corporate and the online entrepreneurship world.
These are the 4 principles that we will cover today:
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we are going to touch base with pricing your services for your corporate clients. If you run a business that sells services B2B or business to business, then todayโs conversation will give you a more solid strategy that will serve you and your business bank account well.
These are the topics that we are going to cover today:
Self-growth
Set up the right mindset
How money can work for you
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's pisode, we are going to talk about the importance of knowing your numbers before making a decision or turning your ideal situation into a reality. If you have doubts about pursuing something because you are not sure if you're financially stable to do it, then today's topic is for you.
Here are the topics that we're going to cover today:
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast.In today's episode, I am going to touch base about how offering your services gives exposure to your rising business. I'll discuss here the right time to offer your products in exchange for testimonials and even referrals.
Here are the topics that we're going to cover today:
Defining the word "free"
Effects of offering services for free
Difference between free and compensation
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast.
In today's discussion, we're going to talk about increasing your prices without losing your current clients. If you want to scale up your business without fearing to lose your current income stream then this episode is just what you need.
Here are the topics that we're going to cover in today's episode:
Giving yourself and your clients more time to think about your price increase and letting them notice it.
How to communicate the value of your service, and how charging more will allow you to serve them (your clients) better?
Learning to let go (some will stay, some will leave, not all your clients are meant to stay with you on their journey)
It is also important for you to understand the reason behind your price increase. If you're ready to take your business to another level, hit the play button and let's get you started.
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In this episode, we are going to help you figure out why your potential clients are rejecting your services. If you are having a hard time dealing with rejections from your clients right now, then this episode might be a perfect fit for you.
Here are the major topics that we are going to discuss in today's segment:
Links
Salutations, friend! Welcome back to another episode of The Profit Scale podcast.
In todayโs episode, weโre discussing why vision is such an important part of growing a successful business! If your business hasnโt been growing either in the direction or speed you would like, despite your best efforts, todayโs conversation about vision might be what you need to shed some light on the situation.
Here's a quick overview of the points we're going to discuss in today's conversation:
Today's discussion will help you get clear on what your next steps should be to move your business forward. Hit play, and let's get started!
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Salutations friend and welcome to episode 6 of The Profit Scale! In this episode, we are going to talk about how charging more will actually allow you to offer a higher-level experience for your clients, and ultimately, serve them better! There are some great real-life examples in today's conversation to help demonstrate this point. We're going to take a look at a Fortune 10 company as an example to help me make my case that charging more will actually allow you to serve sour clients better.
I will also discuss three different areas where you can begin to elevate the experience for your clients:
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast.
For today's episode we will start off by defining the role of the CEO and the role of an employee. After that, weโre going to break down key differences between the two roles to help you identify which role you fall into.
I am also going to breakdown the process on how you can make your CEO Days work without dropping the ball on any of your client work AND without missing out on coins.
Steps:
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast.
But before we proceed with the discussion of today's episode, I would like to know if you ever felt the following in handling your business:
If yes, then stay tuned because I'll cover the following topics to help you scale your business:
Links:
Salutations, friend! Welcome back to another episode of The Profit Scale podcast.
For today's episode, I'm going to discuss one of the biggest problems that every businessman and woman undergoes and how to deal with it. And to make sure I properly get the message across, I'm going to cover these 4 major topics.
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Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Iโm so glad that youโre here for our weekly chat. For todayโs conversation, weโre going to talk about profit, but more importantly, weโre going to focus on the three commonly held misbeliefs about it. Who knows? These may be some of the things that are holding you back, too.
After this episode, weโll be able to dispel these commonly held beliefs. I want to make sure that you get to understand profit better and make the most out of this topic, so you better get ready to take some notes. Curious about what those misblieds are? Take a sneak peak below!
RJ Connell Consulting Website: https://rjcconsulting.com/
Freshbooks Website
Quickbooks Website
Salutations friend! ๐๐พ In today's conversation, we're going to discuss the 3 biggest and most common mistakes that most service-based entrepreneurs make when it comes to pricing. After listening to this podcast, you'll be able to re-think your pricing strategy and see if you're also making these mistakes.
Don't worry, I won't leave you hanging! I'm also going to discuss some tips to help you start to correct these mistakes if you find yourself, currently making them!
Curious about what the three mistakes are? Check them out below, and listen to the full episode for more details and the tips on how to correct them!
Worksheet: Top 3 Pricing Mistakes You Might Be Making And How To Fix Them
Website:https://rjcconsulting.com/
Salutations friend and welcome to THE podcast you've been searching for! If you're an online coach, consultant or creative, then let me tell you what you can expect from The Profit Scale, so you know how this podcast is going to help you collect #allthecoins! Around here, we talk about pricing, profitability, client retention and scaling your business! What's make this podcast different, is I don't focus on the sales, I focus on what you do before and after the sale, so that you're set up to collect #allthecoins!
These strategies will help you grow your business further, and faster! If you never want to miss an episode, AND you want the inside scoop on resources to help you grow, increase your prices, and collect more coins, join the #coincollectors email community.
Visit my website at: https://www.rjconnell.ca/