The Profit Scale: Recent Episodes

RJ Connell

Salutations friend! ๐Ÿ‘‹๐Ÿพ Ruth-Joy Connell here, and welcome to the podcast for consultants and consulting firms looking to scale their revenue! My specialty is creating sales systems and strategies to help you secure, serve, and keep business-to-business clients! So whether you're a one-person show or a Sales Leader with a team of 100, here's what you need to know about this show. 1. Listening to this podcast will help you and your team close more clients consistently and sustainably! 2. We tell it like it is around here. 3. I'm hilarious (arguably the most important thing you need to know). It's time to stop leaving coins on the table friend, let's take your revenue to the next level. Hit play, and let's talk strategy!

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

Messaging helps you whisper in the ears and speak to the hearts of the people who need you most.

๐Ÿ“Œ Key Points from the Episode

  1. Allow your messaging to reflect your prospectโ€™s language.
  2. The stories you share help you stand apart, and attract the right people to you.
  3. Speaking your prospectโ€™s language is not a matter of leaving parts of you behind, but rather being intentional to create a space where the people who you're trying to reach and connect with can also feel comfortable to do so.

๐Ÿ’ก Take Action

๐Ÿ‘‹๐Ÿพ Connect with Nikki on LinkedIn Here

๐Ÿ”— Links

๐ŸŒ Visit Nikkiโ€™s Website here

๐Ÿค Work with Nikki here

๐Ÿ‘‹๐Ÿฝ Connect with Ruth-Joy on LinkedIn

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

The fear you feel when youโ€™re doing something new is not an indication that youโ€™re doing something wrong. Itโ€™s a signal that you are operating outside of your comfort zone. Donโ€™t let that fear stop you, let it encourage you.

๐Ÿ“Œ Key Points from the Episode

Here are the 5 takeaways from today's episode:

  1. Lesson #1: Invest in building relationships. The quality of your relationships will determine the quantity of your opportunities. Invest in getting to know people, especially your prospects.
  2. Lesson #2 : Position Yourself as a Partner. Organizations want to know they can rely on you even when things are going wrong, be committed to the outcomes.
  3. Lesson #3: Share the Stories of Transformation. Stories are a powerful tool that we can use to create connection and deepen relationships with prospects.
  4. Lesson #4: We Can Do Hard Things. We all face fears and challenges that might scare us along our B2B journey. Thatโ€™s where courage comes into play โ€” moving forward despite the fear we feel.

๐Ÿ’ก Take Action

๐Ÿ“‹ Join the waitlist for next year's Co(i)nversations Conference

๐Ÿ”— Links

๐ŸŽง Listen to Episode 39: Building Relationships with Buyers Through Thought Leadership with Tania Bhattacharyya

๐Ÿ’Œ Be a part of our growing email community: Co(i)nversations and Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

How you show up matters. It tells people what you think about yourself, and how you want them to think about you.

๐Ÿ“Œ Key Points from the Episode

  1. Dress how you want to be addressed.
  2. People like people who are authentically themselves.
  3. Do the research to figure out where your possible entry point into the B2B marketplace could be.

๐Ÿ’ก Take Action

๐Ÿ‘‹๐Ÿพ Connect with Evonya Here

๐Ÿ”— Links

๐ŸŒ Visit Evonyaโ€™s Website here

๐Ÿค Work with Evonya here

โœ๐Ÿพ Apply for Systems That Scaleโ„ข

๐Ÿ‘‹๐Ÿฝ Connect with Ruth-Joy on LinkedIn

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

The ability to conduct effective research is an underrated sales skill that gives you small business owners a significant advantage in getting a prospectโ€™s attention over larger organizations.

๐Ÿ“Œ Key Points from the Episode

There are three critical questions to ask and answer before you hire any kind of sales support.

  1. Strategy #1: Capture their attention using personalization
  2. Strategy #2: Capture their attention using competitor analysis
  3. Strategy #3: Capture their attention using industry statistics

๐Ÿ“Š Statistics You Need to Know

  • 59% of web users would avoid buying from a company who made obvious spelling or grammar mistakes. (source)
  • You can increase email open rates by 23.8% by adding two extra words to the email subject line. (source)

๐Ÿ’ก Take Action

  • Find one compelling industry statistics that you can incorporate into your emails and posts.

๐Ÿ”— Links
๐ŸŽฅ Watch our Systems That Scaleโ„ข Information Session Replay

โœ๐Ÿพ Apply for Systems That Scaleโ„ข

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

Our approach to social media and content creation should not be one-size-fits-all. You are unique and so is your audience. It's important to show up in a way that is authentic to who you are and the community you seek to create space for.

๐Ÿ“Œ Key Points from the Episode

Thoughts that we can keep in mind while we engage on LinkedIn and other platforms:

  1. When we are on these platforms we are seeking to build community, not just promote. People want to connect with someone that they know, like and trust.
  2. Engaging in social media does not have to be a huge all-consuming task. Setting aside time in your schedule to post a thoughtful post, respond to comments, comment on and like others' posts, send a message, etc. can go a long way!
  3. It's all H2H. As Tania outlined in the episode, it's important for us to remember that while we are entrepreneurs, we are still humans who are engaging with other humans.

๐Ÿ“Š Statistics You Need to Know

  • Only about 1% of LinkedIn's 260 million monthly users post weekly content. (source)

๐Ÿ’ก Take Action

Download Tania's 14 LinkedIn Content Prmopts Reach out and connect with someone on LinkedIn. Send a message and introduce yourself!

๐Ÿ”— Links

๐ŸคConnect with Tania Bhattacharyya on LinkedIn

๐ŸŒLearn more about how you can work with Tania here

โœ๐Ÿพ Join us at the Co(i)nversations Conference, Register Here

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations and Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

Hiring sales support is a big step for your business and requires some preparation ahead of time. Whether you hire part-time or full-time or you delegate a part of your sales process to other team members, these questions will help you prepare for success.

๐Ÿ“Œ Key Points from the Episode

There are three critical questions to ask and answer before you hire any kind of sales support.

  1. Critical Question #1: Do I have an Established B2B Sales Process
  2. Critical Question #2: Do I Have a Documented and Refined Company Profile
  3. Critical Question #3: How Will I Evaluate The ROI?

๐Ÿ“Š Statistics You Need to Know

  • It takes an average of three months for a new seller to be ready to interact with buyers, nine months for them to be competent to perform, and 15 months for them to become a top performer. (source)

๐Ÿ’ก Take Action

  • Download and complete the Sales Process Self-Assessment.

๐Ÿ”— Links

โœ๐Ÿพ Join us at the Co(i)nversations Conference, Register Here

๐ŸŽง Listen to Episode 28: Price Like a Master Using the Pillars of Pricingโ„ข Framework

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top takeaways from today's episode: 1. Ebonye was able to turn her skill and passion for publishing into a thriving business. There is no shortage of business opportunities or ideas - the world is your oyster! 2. There are multiple ways of doing business - find what works for you! Like Ebonye discussed in the episode, she found working with individuals difficult but working with corporations fit her better. In the same way, it's critical to understand yourself and what works best for you to ensure that your business is everything you want and need it to be. 3. The way that we think and speak about ourselves and our businesses can make all of the difference. Ebonye explained that her mindset shifted to one of confidence and telling herself that she was capable. Ebonye decided that she was capable of success and so are you!

๐Ÿ”— Links

You can find Ebonye at: www.inclusivemediasolutions.com, her LinkedIn or by sending her an email!

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations and Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top takeaways from today's episode: 1. Social media is not the only way to market your business and may not be the most effective way for you. 2. 3 ways to market your business offline are: 1. Having conversations with your network 2. Being featured in publications 3. Attending live events 3. Educate the people around you on what you do and who you serve. Equip them with the knowledge to recommend you when opportunities arise.

๐Ÿ“Š Statistics You Need to Know

  • Google processes 8.5 billion searches each day as of 2023, which means it processes 99,000 searches per second. (Source)
  • 86% of people ignore paid advertisements. (Source)

๐Ÿ’ก Take Action

๐Ÿ“ Download this resource to help you find media opportunities for free

๐Ÿ”— Links

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations and Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top takeaways from today's episode: 1. The prospect is the one that defines value โ€” take the time to understand what value means for them. 2. Network, network, network! B2B opportunities are created by expanding and deepening your relationships and network. Make it a priority. 3. When reaching out to decision-makers, be clear on why youโ€™re reaching out, and know what your โ€˜askโ€™ is.

๐Ÿ”— Links

๐Ÿค Connect with Katherine Isaac Here:

  • Website: Katherine Isaac
  • LinkedIn: Katherine Isaac MBA

โœ๐Ÿพ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

๐Ÿ’Œ Join the newsletter: Co(i)nversations and Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top takeaways from today's episode: 1. Prospecting is not about making the sale. Itโ€™s about working the process that will eventually lead you to one. 2. In the world of B2B, sales happen through conversations. 3. There are two steps to prospecting:
Step 1: Research potential clients
Step 2: Nurturing a relationship with them

๐Ÿ”— Resource Links

๐Ÿ“ Use These ChatGPT Prompts to Generate A Prospect List

โœ๐Ÿพ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

๐ŸŽ™๏ธ Episode 28 - Price Like a Master Using The Pillars of Pricingโ„ข Framework

๐ŸŽ™๏ธ Episode 31 - How to Tap Into The Minds of Corporate Decision Makers

๐Ÿ’Œ Join the newsletter: Co(i)nversations and Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

  • Believe that you belong in the room, there is space for you.

๐Ÿ“Œ Key Points from the Episode

The 3 Tips to Position Yourself for B2B Success

  1. Believe That you Belong
  2. Practice Your ABPs: Always be Prospecting
  3. Become Fluent in the Language of ROI

๐Ÿ“Š Statistics You Need to Know

  • The global consulting market is a $250 billion industry, with North America being the most mature market globally (Source: Consulting.ca)

๐Ÿ’ก Take Action

  • Identify 5 industry events that you can attend next year to help build your pipeline of prospects.

๐Ÿ”— Links

โœ๐Ÿพ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations and Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

Sales can be based in integrity, characterized by conversations, steeped in mutual value and welcomed and appreciated by your prospects.

๐Ÿ“Œ Key Points from the Episode

Corporate Buyerโ€™s Ecosystem

Redefining your relationship with sales will require you to be proactive, intentional and willing to lead the process.ย 

The 3 New Appraoches to Sales

  1. Outbound Sales: An approach to sales where you are the one reaching out to and initiating contact with potential clients.
  2. Permission-Based Sales: An approach to sales that focuses on engaging with prospects who have made it clear that they want to hear from you.
  3. Relational Sales: An approach to sales in which you take the time to build trust with your prospect, and understand their needs before offering them a solution.

๐Ÿ“Š Statistics You Need to Know

  • 75% of surveyed executives are willing to make an appointment or attend an event based on a cold call or email alone. (Source: Spotio)
  • 84% of corporate buyers are more likely to buy from a sales rep that understands their goals. (Source: Salesforce)

๐Ÿ’ก Take Action

Reach out to 3 prospects this week.

๐Ÿ”— Links

โœ๐Ÿพ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations and Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

Your marketing strategy should be in alignment with your target clients.

๐Ÿ“Œ Key Points from the Episode

Corporate Buyerโ€™s Ecosystem

This is a framework to help you identify the key roles involved in the decision-making process, as well as the type of information that is most relevant to each role at each stage.

The 3 Key Roles Influencing the Decision-Making Process in Hiring Outside Experts

  1. The Information Gatherer: This role is responsible for researching potential vendors, vetting the vendors to ensure that they meet at least the basic requirements, and understanding their expertise.
  2. The Authorizer: This is the person who is responsible for ensuring that whomever they hire can produce an outcome that positively impacts the department and the company's goals.
  3. The Advocate: This role represents the person who will directly engage with you while you deliver your service.

๐Ÿ“Š Statistics You Need to Know

Research shows that close to 70% of the B2B buyer's journey (Eira, 2022) is completed before a prospect reaches out to you.

๐Ÿ’ก Take Action

Create one piece of marketing material tailored to one of the three roles that we discussed earlier today.

๐Ÿ”— Links

โœ๐Ÿพ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

๐Ÿ’ผ Work with us: Systems That Scaleโ„ข Program

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations and Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

The root of what helped me to be successful were three simple traits.

  1. A belief in myself and my capabilities
  2. A willingness to put myself out there, say, "Yes, I can help you solve this problem," and a willingness to experience rejection
  3. A commitment to showing up

๐Ÿ“Œ Key Points from the Episode

The Alternative Method

  1. Identify your basic qualifying criteria: Identify the basic criteria for what types of companies are a good fit.
  2. Prepare a one-sheet: A single-page document that summarizes what you do, how you can help, and a little bit about who you are.
  3. Identify your core skills: What are the key skills that make up your expertise or the skills that you use when you're working with your clients?
  4. Identify job titles that correspond to your core skills or your existing title: Use the basic criteria that we identified in step one, along with your core skills from step three to search for job postings within your area of expertise.
  5. Create a prospect list using your search results: The goal for this stage is to wade through the results and simply identify 10 companies that would be a good fit for your solution.
  6. Make contact: Youโ€™re now going to reach out and pitch an alternative solution than the one that they're looking for.
  7. Repeat.

The success with the Alternative Methodโ„ข is defined by securing a discovery call, not securing a contract.

๐Ÿ’ก Take Action:

  1. Reflect on what belief, willingness and commitment looks like for you.
  2. Download the guide on how to find your first corporate client so that you can start applying these steps today.

๐Ÿ”— Links

โœ๐Ÿพ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

๐ŸŽง Listen to Episode 28: Price Like a Pro Using The Pillars of Pricingโ„ข๏ธ Framework

๐Ÿ’พ Get your free guide: The Ultimate Guide To Finding Clients Using The Alternative Methodโ„ข

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations & Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

Whether you're a candle maker, a personal finance coach, chef, Diversity, Equity and Inclusion (DEI) consultant, or anything in between, there is a corporate contract available for you.

๐Ÿ“Œ Key Points from the Episode

Three Major Categories of Revenue Streams

  1. Services: are anything that requires your labor and expertise in real-time to deliver results for your clients.
  2. Licensing: refers to something you've already created and you're permitting your clients to use.
  3. Products: This is when you provide a physically manufactured product to a corporation in exchange for money.

๐Ÿ“Š Statistics You Need to Know

  • There's a projection for the global professional services market to increase from $6040.91 billion in 2021 to $6697.56 billion in 2022. It is also anticipated to reach $9651.77 billion in 2026. (Source: Professional Services Global Market Report 2022)
  • The largest market for professional services is in North America. It represents 33.4% of the global market. (Source: Professional Services Global Market Report 2022)

๐Ÿ’ก Take Action

Find an example of a company that provides similar or the same services as you that serves a corporate audience.

๐Ÿ”— Links

โœ๐Ÿพ Sign up for the Corporate Coins Training: How to Attract, Sell and Serve Corporate Clients training

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations & Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

When all four Pillars of Pricingโ„ข are in alignment, you can confidently price for the full value you create and the value your prospects want to experience.

๐Ÿ“Œ Key Points from the Episode

The Four Pillars of Pricingโ„ข

  1. Profile: an in-depth representation of your target client's problems, challenges, or goals.
  2. Positioning: establishing your business in the mind of your customers and clients/influencing the way that prospects think about your business.
  3. Proposition: the factors that distinguish your business from your competition and help your prospects understand why they should choose you.
  4. Profit Margins: the amount of money left over after all expenses and costs have been paid.

๐Ÿ’ก Take Action
Take the "Am I Ready to Charge Five Figures?" quiz to know what areas may be holding you back from leveling up your pricing or what areas position you perfectly for a price increase.

๐Ÿ”— Links

๐ŸŽง Listen to Episode 27: What's Required to Attract High-Value, High-Paying Clients

๐Ÿ’ผ Work with us: Apply for a Priced for Profitโ„ข VIP Day

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations & Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏ Top Takeaway from Today's Episode

One of your greatest assets is the ability to address your desired clients high-value problem.

๐Ÿ“Œ Key Points from the Episode

  • A high-value client is a client that makes a significant impact on your revenue, a positive impact of course. A high-paying client is someone who spends five-figure plus or more ($10,0000+).
  • 3 Strategies to Attract High-value High-paying Clients:
    1. Solve a high value problem.
    2. Understand the problem you solve with depth and clarity.
    3. Speak about the problem consistently.

๐Ÿ’ก Take Action

Speak to your clients (current and past) and define what high-value problem is common to them.

๐Ÿ”— Links

โœ๐Ÿพ Sign up for the Corporate Coins Training:How to Attract, Sell and Serve Corporate Clients training

๐Ÿ’Œ Be a part of our growing email list: Co(i)nversations & Community

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating: The Profit Scale Podcast

View Details

๐ŸŽฏTop take away from today's episode:

Itโ€™s important to understand how changes in the consulting industry affect our everyday business strategies, systems, and operations, so we can adapt to remain relevant and position our firms for continued success.

๐Ÿ“Š Statistics you need to know:

  • Research on 2021 Consulting trends, shows that in 2021 and beyond, organizations are looking for consultants that have an established expertise. (Infodesk)

๐Ÿ’ก The 3 questions to ask yourself:

  1. How are you differentiating yourself as an expert?
  2. Are you leaning into what's already working?
  3. What are your Revenue Generating Activities (RGAs), and are they being prioritized?

๐Ÿ”— Links:

๐Ÿ“ž Schedule a free Discovery Call!

โœ๐Ÿพ Take the Systems S.O.S. quiz !

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating here: The Profit Scale podcast!

View Details

Top take away from today's episode:

"Systems help scale personalization and increase the speed with which you're able to connect with new prospects and win new business".

Statistics you need to know:

  • 40% of organizations didnโ€™t meet their sales targets for the year 2020, while 38% of organizations not only met but exceeded their targets. Of that group who was able to exceed their sales targets, 65% of them had a designated sales Enablement person or team. Meaning, there was a dedicated team, or team member focused on creating and implementing systems behind their sales. (HubSpot)

The 5 areas for Systems:

  1. The Inquiry Stage
  2. The Discovery Call
  3. Pricing
  4. The Proposal
  5. Client Onboarding

Links

โœ๐Ÿพ Take the Systems S.O.S. quiz !

๐Ÿ“ž Schedule a free Discovery Call!

๐Ÿ‘‹๐Ÿฝ Connect with me on LinkedIn here or Instagram!

๐ŸŒŸ Leave us a review and a 5-star rating here: The Profit Scale podcast!

View Details

Salutation, friend! Todayโ€™s episode is brimming with NEW things. CHANGE IS COMING!ย 

Weโ€™re going to talk about some exciting things to look forward to this season of the podcast, as well as 5 key indicators to know if you're ready to step into your next level of business. Whether you're looking ย to serve corporate clients or just looking for what's next, these indicators will help you ask the right questions to make your next step forward clearer.ย 

P.S. Did you see our new podcast artwork?!

Links

  • ๐ŸŒŸ Leave us a review and a 5-star rating here: The Profit Scale podcast
  • ๐Ÿ‘‹๐Ÿพ Connect with us on Instagram here: @rjcconsulting.global
  • ๐Ÿ“‹ Sign up for the Systems That Scale waitlist here: Systems That Scale waitlist

View Details

Salutations, friend! Todayโ€™s episode will give you an insight into my careerโ€”how I shifted from the medical into the entrepreneurial field, and ย some guidance on how to price your services and whether you should be serving corporate clients or not.ย 

Links

  • RJC Consulting: Work with us
  • Leave a review and a 5-star rating for us: The Profit Scale podcast
  • Facebook Group: The Coin Culture Collective: BIPOC Entrepreneurs + Allies
  • Instagram: @rjcconsulting.global
    Full interview: GETTING CORPORATE CLIENTS + HOW MUCH to Charge | RJ Connell

View Details

Salutations, friend! Todayโ€™s episode will give you an idea of how we, in Team RJC, are improving things to serve you better and to provide you industry-leading information and strategy.ย 

Links

  • RJC Consulting: Work with us
  • Leave a review and a 5-star rating for us: The Profit Scale podcast
  • Facebook Group: The Coin Culture Collective: BIPOC Entrepreneurs + Allies
  • Instagram: @rjcconsulting.global

View Details

Salutations, friend! Todayโ€™s Coin-versation is yet another insightful discussion where we talked about the pay disparity between women and men, as well as its prevalence amongst BIPOC entrepreneurs, and demystified some of the pricing myths, mistakes and mindsets.ย 

As you listen to this episode, we urge you to think about how this topic applies to your business, and reflect on your beliefs and practices to ensure that we advance our businesses from the same viewpoint, especially in our pricing.

Links

  • August 2020 Coin-versations: Access the replay
  • September 2020 Coin-versations: The 4 C's to Scaling Your Business on September 19, 2020, at 10 AM EST
  • The Priced for Profit Package: Join the waitlist
  • RJC Consulting: Work with us
  • Leave a review and a 5-star rating for us: The Profit Scale podcast
  • Facebook Group: The Coin Culture Collective: BIPOC Entrepreneurs + Allies
  • Instagram: @rjcconsulting.global

View Details

Salutations friend! Itโ€™s RJ here, and in todayโ€™s conversation, weโ€™re talking about gearing your business towards scaling, and not just growing. Weโ€™ll try to determine what stage of business you are at right now, what your probable challenges and goals are, as well as the things you need to consider to catapult your business into scaling.

The three main parts of the framework that we covered are:

  1. Vision
  2. Strategy
  3. Systems

We put together a quiz to help you figure out which areas you need to focus on in order to help your business scale. Taking the quiz will also provide you with some insight on how to fill those gaps in as quickly as possible. Donโ€™t forget to take the quiz before you go!

If you attended or accessed the replay of the Systems That Scale Information Session and you figured that it is the right program for you, then join our waitlist for early access to the applications.

Links

Systems That Scale Information Session: Access the replay

Systems That Scale Application: APPLY NOW!

Quiz: Scaling vs Growing quiz

Website: RJC Consulting

Leave a review and a 5-star rating for us: The Profit Scale

Facebook Group: The Coin Culture Collective: BIPOC Entrepreneurs + Allies

Instagram: @rjcconsulting.global

View Details

Salutations friend! Itโ€™s RJ here, and in todayโ€™s conversation, weโ€™re talking about decision-making criteria to help you decided which programs are the best fit for your business. Between the online courses, the coaching programs and hiring a consultant, there are a lot of options out there. Todayโ€™s conversation will help you better evaluate which one is right for you.

The 6 alignment criteria we covered in todayโ€™s episode are:

    1. Return on investment also known as R.O.I.
    1. Target clients
    1. Level of support
    1. Type of service: Done for you vs. DIY, group vs private, self-study vs guided, coaching vs consulting
    1. Maintenance vs growth

And before we forget, did you know that we held an information session for our signature program Systems That Scale? If you want to learn more about the program without any of the pressure to purchase, check out the replay below!

Links:

  • Systems That Scale Information Session: Access the replay
  • Website:RJC Consulting
  • Leave a review and a 5-star rating for us:The Profit Scale
  • Facebook Group:The Coin Culture Collective: BIPOC Entrepreneurs + Allies
  • Instagram: @rjcconsulting.global

View Details

To start out our Coin-versations strong, we delved into creating generational wealth through entrepreneurship. We talked about the difference between rich and wealthy, the challenges entrepreneurs face attaining wealth as part of the BIPOC community, how culture can sometimes clash with coins and so much more.

As you listen to this episode, we encourage you to think about how this topic applies to you and your business as youโ€™re building!

Links:

  • Coin-versations: Pricingโ€“Myths, Mistakes and Mindset on August 22, 2020, at 10:00 AM EST
  • Website: RJC Consulting
  • Leave a review and a 5-star rating for us: The Profit Scale
  • Facebook Group: The Coin Culture Collective: BIPOC Entrepreneurs + Allies
  • Instagram: @rjcconsulting.global
  • For more information about our Sales Operations and Training Program, contact us atย  corpservices@rjcconsulting.com

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today's episode is going to be a short one, a mini-sode we call it, where we are going to talk about Quarter 3 update and the few changes that will happen here in RJC Consulting now that we completed the first half of the year.

We'd be starting this mini-sode by sharing with you a few of the wins we have had here at RJC Consulting over the last 6 months. We would also love to hear your wins by sharing or commenting on our Instagram posts (link found below).

To serve you better and provide quality content, we would be rolling out the following changes and will be slowing down for a quick second so we can speed back up full force:

  1. Switching to bi-weekly episodes
  2. Introduction of monthly money discussion called "Coin-versations"
  3. Offering Corporate Services
  4. Opening a new program this fall.

Stay tuned on our next episode release on July 20th!

Links:

  • Registration for Systems That Scale
  • Our Instagram Page
  • Leave a review and a 5-star rating for us
  • For more information about our Sales Operations and Training Program, contact us at corpservices@rjcconsulting.com

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In todayโ€™s conversation, we are going to talk about the most common corporate objectives that will help you reposition your service so that it becomes a โ€œneedโ€ for your prospects, not just something โ€œnice.โ€

We will focus on helping you to align your service not only as a solution, but one that aligns with the current objectives that your prospects are already pursuing.

We are going to cover six common objectives that most corporations pursue. Today's episode will help you get a better understanding of each one of them and help you identify which aligns best with your service:

6 Common Corporate Objectives

  1. Revenue
  2. Productivity
  3. Cost change
  4. Employee retention
  5. Increased consumers
  6. Good public relations

Links:

  • Episode 15: 3 Critical Mistakes That Are Keeping Your Pitch From Getting A "Yes"
  • Our Instagram Page
  • Apply for System That Scale program
  • Leave a review and a 5-star rating for us

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Today weโ€™re diving into pitching and weโ€™ll be discussing about the 3 critical mistakes that are keeping you from getting a โ€œyesโ€ when you pitch. Todayโ€™s episode takes a different approach to pitching โ€“โ€“ instead of focusing what to do, weโ€™re focusing on what not to do.

Todayโ€™s episode is designed to help you improve your pitch by addressing these three mistakes.:

  1. Not asking for feedback when you pitch
  2. Not following up with your prospects
  3. Not positioning your service as a need

When you address all three of these mistakes, youโ€™ll notice a significant difference in your responses and youโ€™ll be hearing โ€œyesโ€ more often.

Links:

  • Apply for System That Scale program
  • Our Instagram Page
  • Visit our website

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about the Part 2 of "The Difference Between Corporate and Online Entrepreneurship" series. In the last episode, we showed the difference of corporate and online entrepreneurship while covering the 4 principles that you need to consider in setting up your business for success. This week, we are discussing how your strategies need to change when you're serving corporate clients, vs when you're serving consumers in online entrepreneurship.

We dive into the 3 ways to know if you're using the wrong strategy for your business:

  1. You are collecting more qualitative instead of quantitative, metrics
  2. You are posting instead of pitching
  3. You are focusing on volume instead of depth

Links:

  • Our Instagram Page
  • Systems That Scale Program

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we will talk about corporate and online entrepreneurship. This will be a 2-part series and today we are about to dive into part 1 of the series. If you are planning to make the switch between the two, it is very important to understand them first before jumping to the next step.

We will talk about the principles for success in serving corporate clients with major differences between the corporate and the online entrepreneurship world.

These are the 4 principles that we will cover today:

  1. Professionalism
  2. Pricing
  3. Reputation
  4. Internal Support

Links:

  • Application process for Systems That Scale
  • Schedule a call with RJ
  • Our Instagram Page

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's discussion, we are going to touch base with pricing your services for your corporate clients. If you run a business that sells services B2B or business to business, then todayโ€™s conversation will give you a more solid strategy that will serve you and your business bank account well.

These are the topics that we are going to cover today:

  1. Self-growth

  2. Set up the right mindset

  3. How money can work for you

Links:

  • Schedule a call with RJ
  • Learn More About Systems That Scale
  • Our Instagram Page
  • Check out Episode 8
  • Check out Episode 6

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In today's pisode, we are going to talk about the importance of knowing your numbers before making a decision or turning your ideal situation into a reality. If you have doubts about pursuing something because you are not sure if you're financially stable to do it, then today's topic is for you.

Here are the topics that we're going to cover today:

  1. Discuss current challenges and situations
  2. Introduce the term "Thrive Number"
  3. Explain the term "Thrive Number"

Links:

  • Learn more about Systems That Scale
  • Check out Episode 3
  • Short version of Episode 3 worksheet
  • Follow us on Instagram

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast.In today's episode, I am going to touch base about how offering your services gives exposure to your rising business. I'll discuss here the right time to offer your products in exchange for testimonials and even referrals.

Here are the topics that we're going to cover today:

  1. Defining the word "free"

  2. Effects of offering services for free

  3. Difference between free and compensation

Links:

  • Sign up for the Pillars of Pricing Waitlist
  • Follow us on Instagram

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast.

In today's discussion, we're going to talk about increasing your prices without losing your current clients. If you want to scale up your business without fearing to lose your current income stream then this episode is just what you need.

Here are the topics that we're going to cover in today's episode:

  1. Giving yourself and your clients more time to think about your price increase and letting them notice it.

  2. How to communicate the value of your service, and how charging more will allow you to serve them (your clients) better?

  3. Learning to let go (some will stay, some will leave, not all your clients are meant to stay with you on their journey)

It is also important for you to understand the reason behind your price increase. If you're ready to take your business to another level, hit the play button and let's get you started.

Links:

  • Watch episode 1
  • Check out episode 3
  • Learn how to charge more by checking out episode 6
  • Follow us on Instagram

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. In this episode, we are going to help you figure out why your potential clients are rejecting your services. If you are having a hard time dealing with rejections from your clients right now, then this episode might be a perfect fit for you.

Here are the major topics that we are going to discuss in today's segment:

  1. Rejection as part of entrepreneurial journey
  2. Scenarios to ponder upon and discern if fear of rejection might be holding you back
  3. Categories of rejection
  4. Kinds of conviction rejection

Links

  • Download the worksheet
  • Follow us on Instagram
  • Check out Episode 7

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast.

In todayโ€™s episode, weโ€™re discussing why vision is such an important part of growing a successful business! If your business hasnโ€™t been growing either in the direction or speed you would like, despite your best efforts, todayโ€™s conversation about vision might be what you need to shed some light on the situation.

Here's a quick overview of the points we're going to discuss in today's conversation:

  1. What is vision and why is it important?
  2. What are the three major segments of vision?
  3. What is required to execute the vision and what systems are needed?

Today's discussion will help you get clear on what your next steps should be to move your business forward. Hit play, and let's get started!

Links:

  • Download the Worksheet
  • Systems That Scale Workshop Registration
  • Check out Episode 5
  • Our instagram

View Details

Salutations friend and welcome to episode 6 of The Profit Scale! In this episode, we are going to talk about how charging more will actually allow you to offer a higher-level experience for your clients, and ultimately, serve them better! There are some great real-life examples in today's conversation to help demonstrate this point. We're going to take a look at a Fortune 10 company as an example to help me make my case that charging more will actually allow you to serve sour clients better.

I will also discuss three different areas where you can begin to elevate the experience for your clients:

  • Client communications
  • Client onboarding and offboarding
  • Client support

Links:

  • Download the worksheet
  • Our Instagram Page
  • Website: https://rjcconsulting.com/

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast.

For today's episode we will start off by defining the role of the CEO and the role of an employee. After that, weโ€™re going to break down key differences between the two roles to help you identify which role you fall into.

I am also going to breakdown the process on how you can make your CEO Days work without dropping the ball on any of your client work AND without missing out on coins.

Steps:

  1. Schedule your time period.
  2. Plan out what youโ€™re going to work on.
  3. Run through the Critical questions below to complete the process:
    • What systems or processes do I have in place to support this pillar?
    • What systems or processes are working well?
    • What systems or processes (or lack thereof) are preventing me from working with more clients, or serving my existing clients better?
    • Which process in this pillar do I need to focus on this quarter to see the most growth in my business?

Links:

  • Our instagram
  • The 4 Cs of scaling your business worksheet
  • Our website: https://rjcconsulting.com/

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast.

But before we proceed with the discussion of today's episode, I would like to know if you ever felt the following in handling your business:

  • Overwhelmed
  • Overworked
  • Hopeless and cannot see a way to get off the hamster wheel of late nights and early mornings
  • Resentful (when clients ask for more of you and ask you to shift their prescheduled hours)

If yes, then stay tuned because I'll cover the following topics to help you scale your business:

  1. Sales is the lifeblood of your business
  2. Itโ€™s easier (and cheaper) to retain the clients you keep than to attract new ones
  3. I offer a one-time service. How can I retain my clients?

Links:

  • Our Instagram Page
  • Download the free infographic

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast.

For today's episode, I'm going to discuss one of the biggest problems that every businessman and woman undergoes and how to deal with it. And to make sure I properly get the message across, I'm going to cover these 4 major topics.

  1. Tracking your expenses.
  2. Adjusting Expenses (pay for the year in advance, eliminate, and negotiate).
  3. Prioritize your expenses.
  4. Adjusting your prices.

Links:

  • Worksheet - 3 Strategies to Increase Your Profit Margins
  • Three Common Misbeliefs About Profit - Ep. #2
  • QuickBooks: Smarter Business Tools for the World's Hardest Workers
  • FreshBooks: Invoice and Accounting Software for Small Business

View Details

Salutations, friend! Welcome back to another episode of The Profit Scale podcast. Iโ€™m so glad that youโ€™re here for our weekly chat. For todayโ€™s conversation, weโ€™re going to talk about profit, but more importantly, weโ€™re going to focus on the three commonly held misbeliefs about it. Who knows? These may be some of the things that are holding you back, too.

After this episode, weโ€™ll be able to dispel these commonly held beliefs. I want to make sure that you get to understand profit better and make the most out of this topic, so you better get ready to take some notes. Curious about what those misblieds are? Take a sneak peak below!

  1. The words revenue and profit are interchangeable.
  2. You are running a profitable business if you can pay yourself.
  3. As long as you are making sales, you are running a profitable business.

RJ Connell Consulting Website: https://rjcconsulting.com/

Freshbooks Website

Quickbooks Website

View Details

Salutations friend! ๐Ÿ‘‹๐Ÿพ In today's conversation, we're going to discuss the 3 biggest and most common mistakes that most service-based entrepreneurs make when it comes to pricing. After listening to this podcast, you'll be able to re-think your pricing strategy and see if you're also making these mistakes.

Don't worry, I won't leave you hanging! I'm also going to discuss some tips to help you start to correct these mistakes if you find yourself, currently making them!

Curious about what the three mistakes are? Check them out below, and listen to the full episode for more details and the tips on how to correct them!

  1. Not Having A Pricing Strategy!
  2. Pricing Based on your Peers!
  3. Charging Your Worth

Worksheet: Top 3 Pricing Mistakes You Might Be Making And How To Fix Them

Website:https://rjcconsulting.com/

View Details

Salutations friend and welcome to THE podcast you've been searching for! If you're an online coach, consultant or creative, then let me tell you what you can expect from The Profit Scale, so you know how this podcast is going to help you collect #allthecoins! Around here, we talk about pricing, profitability, client retention and scaling your business! What's make this podcast different, is I don't focus on the sales, I focus on what you do before and after the sale, so that you're set up to collect #allthecoins!

These strategies will help you grow your business further, and faster! If you never want to miss an episode, AND you want the inside scoop on resources to help you grow, increase your prices, and collect more coins, join the #coincollectors email community.

Visit my website at: https://www.rjconnell.ca/