The Era of Creation: Recent Episodes
Stephanie Stabulis
This is a REPLAY episode of a featured conversion with Kristi Dosh of the Business of College Sports Podcast. The podcast spans a wide range of topics around what to expect as NCAA athletes are now able to monetize their Name, Image and Likeness.
Quick Links: Business of College Sports - https://businessofcollegesports.com/ Podcast - https://businessofcollegesports.com/category/podcast/
What kind of role do blogs play in modern Creator Culture and Influencer Marketing? What better way to find out than to chat with someone who's ran a successful one! In this episode I sit down with Mindy Marzec of This Fairytale Life / Fairytale Social to chat all things blog.
- A brief history of blogging
- How she got inspired to start
- Making the leap from blogger for fun to blogging as a business
- Keeping a blog in the era of social platforms
- Why web and blog is centric to building a business
- Are there still opps to monetize blogs?
- Where influencer businesses should be focusing on content development
- How much work should you be putting into your website?
- What goes on behind the scenes of being an "influencer"
- Her diversified income streams
- The future of blog monetization
- Income Streams that monetize trust
- Know, Like & Trust
- Steps to get started blogging
- Passion & Purpose's role in evolving business boundaries
Show Notes: Influencer Education Podcast Ep 33: https://fairytalesocial.com/ie/episode33/
Mindy's Resources + Services for Influencers https://fairytalesocial.com/
We've had social media in our lives for years now, but have we stopped for a moment to think about how it has impacted our mental health and wellness? I chat with Whitney Lauritsen, a 10 year plus content creator, about some of the greatest shifts that have occurred in content creation and influence and how it's impacted what I call the "bigger picture". We chat through some of the implications that your online identity can have and contribute to as well as how creators can think differently to protect their own mental health and wellness.
We chat: - The passions that led her to content creation and social media - Her why and purpose - Navigating New Platforms - The Role of Passion in the bigger influencer/creator economy - Who are you creating FOR in the influencer economy? - "Measurements" and it's affect on mental health - What kind of numbers do brands care about? - The Brands role in creating better mental health in the influencer industry - Is talking about mental health just "trendy"? - Do you create for others or for you? - The role of self-awareness in content - Considering the implications of what you post - Habits for better mental health as a creator - Having integrity as a creator - Setting mental health boundaries - Brands as humans
You can find Whitney on Instagram at @ecovegangal and whitneylauristen.com and be sure to check out her podcast "This Might Get Uncomfortable" for more about mental health!
Do you know how to control your mood toward work? We all experience hard days, times where we feel tired and burnt out - those days where we may make choices to take short-cuts and bring our best, which can translate into many missed opportunities. In this quick solo chat, I recap how I change my environment to help manage my mood so that I can bring my best to my work and have less "hard" days. In this episode, I chat:
- Managing your Energy
- Speed & Space in Schedule
- Physical Environment
- Relationships
Make sure to subscribe to follow along with new episodes or follow along at @socialcreatesimpact on Instagram for daily knowledge drops.
When is the perfect time to hire a talent manager? I was #blessed to sit down with Johanna Voss who gave the 411 on everything talent management, from the skill sets she brings to your business to exactly what value she provides (and doesn't provide!) We also had the opportunity to prove that when it comes to what is needed to succeed in a brand partnership - brands and talent want the same things!
In depth, we cover: - The skillsets that brought her talent management - Creativity vs. Operational Mindset - what do brand partnerships need? What does your business need? - When are you ready for a talent manager? - What talent managers bring to the table - Talent management vs. brand building - Why brands source talent through talent manager networks - What’s a successful project look like for a talent manager vs. a brand? - The Role of Value in the Talent / Brand Relationship - The role of PRACTICE as an influencer-creator - The alignment between entrepreneurs and creator-talents - Transparency among creator rates - Empowering Talent vs. Managing Talent - Pushing back on Brand Offers - Re-investing in yourself
You can follow along with Johanna at: Instagram: @johannavoss Clubhouse: @johannavoss Web: http://www.johannavoss.com
When you create content, why are you doing it? Are you feeling the need to just "keep up" with the online world or are you creating from a place of true personal reflection? Is there intention behind your content?
Most marketers will not talk about the massive about of tune-out happening online. Do you feel it? Do you feel there are moments when you are simply LIKING without awareness to what you are liking? Do you sometimes feel forced to create to keep up with "best practices" that other accounts are telling you you must follow? We are trending away from conscious creation - and it has an effect on consumers - because consumers & creators are who co-create the meaning and value in content.
In this episode I dive into: - The point where I started to question - when we do influencer marketing, what is the CONSUMER getting? - Mass tune-out of influencer marketing - Influencers "Faking it" and how that affects audiences - Are brands REALLY asking influencers to create truly authentic content, or are they contributing to the "fake out", the culture and the tune out? - The internet is changing our brains - The "Message" is the medium - the content that WE put out as influencers is how consumers view "social media". Our content has larger impact to the social media ecosystem - Consumers of social media need to be self-aware of their own thoughts while scrolling and how their own perception is co-creating meaning of content - "the "self" filter - Creators need to be self-aware of where their drive to create is coming from and recognize the role that the self plays in content - Creators need to think about the deeper implications of the messaging their content plays and what they do and don't want to actively contribute to - Infusing content creation with intentionality - Rules for maintaining the role of self in content creation & consumption
So you are actually getting brand partnerships and earning money from your social media feeds - now what? I sat down with Bobby Robinson, AKA The Influencer Attorney to go over some of the first steps you should taking in forming a business and why it's so important! In this episode, we chat:
- At what point does a content creator or influencer need a legal entity?
- What's the purpose of having a legal entity and what is it necessary?
- Separation of personal vs. professional as it relate to finances & liability
- What are the steps to forming a business?
- Assessing Risk, Naming & Trademark Strategy, Formal Names and DBAs, Filing a Business, Business Bank Accounts
- Contracting POVs
- Contract "breech" - what could happen?
- Confidentiality & Non-disclosure - how to AVOID unintentional breach
You can connect with Bobby at (@)theinfluenceratty on Instagram, and visit theinfluencerattorney.co for free resources and to learn more about Bobby's services and offerings.
Two strategist collide (well, serendipitously come together) to talk about some of the hottest challenges that both brands and influencers are facing in the influencer marketing industry. In this episode, we chat:
- What has influencer marketing evolved to?
- How IS influencer marketing going? What are its downfalls? It’s challenges? It’s uncomfortable moments?
- Does influencer marketing make sense for every brand?
- How Competitive is it?
- What happens when influencer marketers or influencers really don’t know what they are doing?
- Challenging brand expectations as both a marketer and an influencer
- What can influencers do to be part of solutions for the industry?
- How to better understand influencer “worth” against brand goals
- Results & Accountability
- Cooperating with brands to grow the industry
- The Value of learning to be a “Strategist” as an influencer
- Influencer Benefits & Value to Brands beyond sales
- How Content Creation is Set by The Market & Influence is Not
- When are you an “influencer”?
You can connect with Courtney at (@)courtneycanfield on Instagram, (@)rambothepuppy for cute dog content, and visit CourtneyCanfield.com to contact her or learn more about her services for influencer.
In this episode we sit down with Nekhira McLaurine, Branding & Brand Design Strategist, to talk about what "brand" is and how it can help creators stand out as new "creators" are born each day.
We chat: - What Is a "brand" and why Is It relevant to creators? - The Dangers of Copy Aesthetic + Branding - Creating a Unique Identity - The balance between differentiation vs. familiarity - Branding for Creators: Messaging, Personality, Audience, Visuals - The Delivery of "Your Art" - The Alignment Between "Self" Development & "Brand" Development - Your Personality Is Your Brand - Showing Up As Your Brand When Working with "Other Brands" - Branding for Online Business - Who is your brand serving? - Consumerism, Humanism and Boundaries
You can find and follow Nekhira at: https://www.instagram.com/kbrandsltd/ https://www.kbrandsltd.com/
In this episode we sit down with John Hiers, a long time friend and photographer specializing in travel and street photography. We talk about his creative process, his purpose and mission behind what he creates and how he allows his art to be fueled by his passion.
We chat: - Finding Your Own Perspective & Integrating Personal Spin - Establishing a Creative Process for Shooting - Finding the best spots to shoot while traveling - New Angles In Common Photo Spots - Migrating from Left brain to Right brain - How Purpose functions for a creative - Using Photography to SPEAK - Editing for mood and emotion vs. just the 'gram - Equipment and It's parallel to learning new techniques + equipment tips - Creating for leisure rather than business - Keeping Passion Central when Channels change
SHOW NOTES (Recommended Equipment)
Nikon d3200 (APS-C): https://www.amazon.com/Nikon-Digital-18-55mm-3-5-5-6-Focus-S/dp/B007VGGFZU Nikon d600 (Full Frame): https://www.amazon.com/Nikon-FX-Format-Digital-Camera-MODEL/dp/B0099XGZXA Olympus OM-D E-M5 Mark II (Micro 4/3) : https://www.amazon.com/OM-D-Mark-II-Silver-Olympus/dp/B01LXYDD3B Sony a7ii (Full Frame)* : https://www.amazon.com/Sony-Mirrorless-Digital-28-70mm-Accessory/dp/B07K1X5MV7/ref=sr_1_3?dchild=1&keywords=Sony+a7ii&qid=1596573740&s=electronics&sr=1-3
*Current Equipment
You can follow John on Instagram at http://www.instagram.com/remove.beforeflight
How do you put a price on your partnership with brands? It's a HARD question because it requires a conversation around putting a price on personal worth. While I will never be in a position to assess the worth of another human, I CAN bring knowledge to the table about how to set your pricing in a way that is going to be create mutually positive outcomes with ROI for both brands and creators. I CAN help you consider and understand the wide diversity in pay offers and asks, the goals of brands and much more.
In this SOLO CHAT, I dive into: -Why putting a price tag on someone's worth isn't a one size fits all thing -Why you must find what works for you -Knowing your monetary worth and knowing your goal -The threat to influencer partnership opportunities created by inflating prices -Why it's critical for better transparency over pricing -The evolution of influencer marketing from Earned Media and Paid Media -What it means to "incubate" good brands for social good -Steps to take with brands to avoid lowballing and contributing to wide pay gaps -The varying definitions of what it means to be "an influencer" and how money is related -Ideal Rate vs. Acceptable Rate vs. Minimum Rate -The 10 Factors that Go Into a Base Rate -3 Approaches to calculate a rate (aligned with brand's goals + perceived value): Advertising Value, Freelance Value and Brand Value Potential Profit
This audio podcast coincides with the following written resource. For more information:https://www.socialcreatesimpact.com/post/3-approaches-to-setting-your-price-as-a-creator
REPLAY of "The Goal Getter Podcast with Erica Martin" on Creating a Legacy vs. Creating a business.
Original Episode / Erica's Podcast on iTunes: https://podcasts.apple.com/us/podcast/goal-getter-podcast/id1511654077?i=1000475730656
We chat: - The catalyst behind creating Social Creates Impact - Why it’s a “legacy” rather than a “business” - What “legacy” means - Bouncing between entrepreneurship and the corporate world - My start in Influencer Marketing - Why I’m passionate about mending influencer marketing issues - The future of Influencer Marketing - The importance of differentiating through your story - Collaboration vs. Competition - Hurdles of being an entrepreneur: Money and Risk - Emotional Goal Setting - Authenticity & Differentiation as Marketing Tactics
LONG OVERDUE EPISODE with the one and only Jake Thompson, Founder and Chief Encouragement Officer of Compete Every Day, Keynote Speaker and newly published author. We touch on everything from comparison vs. competition to storytelling and legacy, as he took me through the story of how and why he created Compete Every Day, how it colors his life story, and how his brand has expressed itself through apparel, content, coaching, speaking and his brand new book Compete Every Day: The Not So Secret Secret to Winning In Your Work and Life. Most importantly, we chat about how both CONSUMING from others and CREATING new are vital to making your own blueprint for navigating life - making each creator story unique yet IMPORTANT for informing and influencing others designing their own blueprints. . Follow Jake: @jakethompsonspeaks and @competeeveryday Preview & Purchase: Compete Every Day Book https://bit.ly/CompeteEveryDayBookEOC Check out Jake’s Digital Library: https://bit.ly/JTDigitalLibrary http://www.competeeveryday.com for more information
Are you creative? I was a creative at heart, evident through my childhood, but I lost that dominance of creativity when I choose to allow my logic and strategy to dominate. So how do we shift from logic based thinking into a more creative mindset, when we really need to?
We Talk About 6 different ways to tap into a more creative mindset: - Slowing Down - Getting Inspired - Tweaking vs. Copying of Ideas - Being nonsensical - Questioning the Status Quo - Paying Attention to Surroundings
I sat down with Michelle Rocco to tackle a really BIG question - how do you stay "authentic" to yourself when working with an MLM? MLMs are notorious for their opposition, yet provide outstanding opportunities for many to create and cultivate a side hustle. How does she overcome the opposition? Our chat dives into:
// - // overcoming opposition to joining or selling through an MLM // - // being authentic when something is so obviously new to your lifestyle // - // where to "self-teach" so your actions don't less templated or copied // - // taking pressure off of selling - ways to love what you are creating // - // how to position competitors when you are with an MLM // - // growing and evolving your "brand" as an MLM
|| Connect with Michelle Rocco || Facebook: https://www.facebook.com/MichelleRoseRocco || Facebook Page: https://www.facebook.com/feelbeautifulbymichelle || Instagram: http://www.instagram.com/michelleroserocco || Web: http://www.feelbeautifulbymichelle.com
This episode is a preview of the Creator Elevation Digital Workshop (https://www.socialcreatesimpact.com/digital-workshops). We chat -
- Rewriting what an "influencer" actually is
- What it means to "influence"
- How influence is scaled in influencer marketing
- The formula brands use to establish value from an influencer partnership
- The things GOOD influencers have (that are not a huge following)
- Some starter points on what is ACTUALLY valuable to brands
- Preview of the 7 Influencer Prototypes
You can find more information about the course socialcreatesimpact.com/digital-workshops
This episode features short-clips from 7 creators from different businesses and backgrounds sharing some of the changes or new directions they are taking in life and business with the extra time created by social distancing and quarantine. With extra time comes opportunity to build something - and I wanted to dig into some creative ideas for pivots, hobbies and ideas for how to use this extra mass of time.
The episode dives into: - Some things to do differently if you are job searching at this time - Balancing self-care and the need to "create" or be productive - Benefit in the slow down - How this has impacted entrepreneurs and small-medium sized businesses's daily lives or business goals and how those entreprenuers are shifting their perspective - How to build and maintain a stronger network - Some ideas for on the side hobbies - How a few creative influencers are shifting from what they CAN'T do, to finding new ideas to "create" - What this time has opened up new opportunities for
Guests on this podcast include: - Vincenzo Landino, @vincenzolandino on Twitter, @thevincenzolandino on Instagram - Danasia Fantastic, @theurbanrealist on Instagram and theurbanrealist.com [her blog is beautiful] - Kyle Seip, @castiron_kyle and @FullSlicePodcast on Instagram or search Full Slice Podcast on your favorite platform - Andrew Stallings, @astallings88 on Instagram and Twitter, @athelogroup on Instagram and Twitter and athelogroup.com - Jake Thompson, @jakethompsonspeaks and @competeeveryday on Instagram, competeeveryday.com - Vince Gulino, @tryvegan.tv, @tryveganmealprep on Instagram tryvegan.com - Janelle Rupkalvis, @janelleonajet on Instagram
This is a special issue about some of the impacts that COVID19 has had on my life (personally) and how I choose to break through much of the panic to find the purpose in where life is suppose to take me. In this solo talk episode, I go into:
- How I found PURPOSE in what I do for a living and how it matters to the END END customer or GREATER social work
- How the impact of the pandemic was calling me to step up into a role that required me to share my views on why what brands, consumers and influencers are saying right now MATTERS
- How I reacted to losing my job during the pandemic and how I feel about it now
- Beliefs, Values and Legacy and their role in driving our best work
- How the virus is testing the way we do business and why we do business
- New shifts in the way we do business in a modern world
- Why big and small businesses matter
- How to look at a bigger picture beyond saving the business to saving the industry and savings consumers
- What is coming for the Era of Creation