Video My Nonprofit with Jay Carter: Recent Episodes
Jay Carter
Thanks to Dr. Rob Harter and the Nonprofit Leadership Podcast for having me on as a guest, but gosh I sounded kinda obnoxious | Bloviating Firehose and it was all my fault: Too much coffee and lots of overly-prepared canned answers -- oh well, it was a valuable learning experience | The weirdness of being on the other side of the interview table | Beyond Measure Media's origin story -- How Michele and I started telling video stories | Capturing real, vulnerable moments of emotion on camera vs.
We're deep in the heart of Texas this week, preparing to speak to the Houston Association of Hispanic Media Professionals about smart phone video branding | Check out all the awesome chickens in my in-laws' backyard | When to hire the big video guns and when to shoot your own material | Even if your org has the budget to hire a videographer, should you ever shoot video yourself in-house? | We ask our listeners to leave a review of this show on iTunes | Smart phone video is a great idea because
Michele returns for another guest host session, which is pretty awesome | Michele's kinda-sorta-obsession with everything Oprah | Are Michele and I stalking TV talk show hosts? | Nuggets of video wisdom found within the new "Making Oprah" podcast | That time I covered Oprah's beef trial in Texas as a news reporter | The one and only (lame) question I got to ask her | The one big, flashing-light, OMG, we-all-need-to-listen-to-this sound bite from the entire "Making Oprah" podcast series | Oprah's
We reveal our very latest nonprofit video | Meet my wife and co-conspirator, Michele | Michele really hates being in the limelight (but I think she's pretty amazing) | Making a nonprofit video that ties into current (big) news events | Idea: Send a press release when you publish video | How did we make the video? | Video making tools and tips for every budget, even if you just have a smart phone | How to tell whether you might have a great video idea | Our dog Tater makes a cameo (it was just a
What is Video My Nonprofit? | Video mistakes by both big and small nonprofits | Treating your YouTube page like a fine china cabinet | Nonprofit founders who hide behind their logo | The end of the media gatekeepers | Media is now all of us; we're all video storytellers now | The types of nonprofit videos you should be making right now | Practicing what I preach | I'm balancing my smart phone camera on a giant soy sauce can | Is it okay for nonprofits to make their videos with smart
We're kicking off a brand new podcast -- Video My Nonprofit.From the beginning of Beyond Measure Media, most of our work has been on behalf of some amazing nonprofit organizations.Over these years, we've learned two important things. First, while there are many nonprofits who see the value of professional video storytellers, many of them simply don't have the budget for hiring professional video crews like ours.And second, even if a nonprofit does have the budget to hire us, we strongly believe
Sometimes, I am really full of crap.It was only a week or so ago, I was bloviating to a room full of people in Louisiana, telling them all to do something that I wasn't doing myself. "Do as I say, not as I do," I might as well have said.The advice was to be open about who you are in your video marketing, to prominently integrate your own story into your marketing, and to stop hiding behind a logo. If you're running a small business or a small nonprofit, the fact is, the biggest and most
Do you have a great video about your organization, and want to make sure no one ever sees it? Perhaps you feel you simply have all the customers and supporters you need. Maybe you feel your video is embarrassingly effective at clarifying what your organization is all about, and you'd rather your potential supporters stay confused.So now you're looking for a hidey hole. A virtual Bermuda Triangle in which to drop your video, so that no one ever sees or hears of it again.Well, we can take care of
Well as usual, I was up against the clock to come up with eight (count 'em, eight!) "Pro Secrets for Creating Powerful Videos."I always seem to work better when deadlines are tight. Maybe it's a leftover from my news days, maybe it's just human nature, but I somehow work much more efficiently when there's a hard deadline breathing down my neck.So as I prepared my presentation on my eight video secrets, I was stuck.What should number eight be? How do I wrap this thing up?Then, it hit me.
When we started making videos professionally for clients, our first projects ran a little long, by today's no-attention-span standards.Our first project clocked in at a whopping 12 minutes. Whoa!Essentially, we were creating mini-documentaries for our clients. We still make them, when they ask us to.Staunch Defenders of Long VideosThe topic of ideal video length is complicated and controversial.In our early days, we heard a lot of opinions about ideal video length, most of them erring on the low
If you want to create a video that convinces someone to do something, it's usually a good idea to tell a story through the viewer's point of view.A lot of video content creators get this wrong.The burning topic of Viewer POV is just the latest in our eight "Secrets for Creating Pro Videos." We had been racking our brains to create this list after accepting an invitation to speak on the subject to an audience at Portland PR firm AM:PM.(You can catch up with us by reviewing our previous 5 posts
Of all the "secrets" we can share for creating powerful videos, we learned this particular lesson quite by accident, on our first video project for Beyond Measure Media.It's number 5 on the list that kicked off this new blog; our rundown of eight "Pro Secrets for Creating Powerful Videos," which we presented recently at Portland PR firm AM:PM.(In case you missed it, be sure to review the first few secrets on our list: We ruminated on the ever-important power of a well-told story, described how
This is the dirty little secret of the video production industry these days: The smart phone. Turns out, it is one very powerful video camera.It's number 4 on our list of "Pro Secrets for Making Powerful Videos."(Be sure to review the first few secrets we previously revealed about the power of story, the importance of sound quality over video quality and the emotion-boosting video editing technique of audio decompression.)Now we're moving on to secret number 4.Secret #4: Smart Phone Cameras Are
As we roll onward through our list of "Pro Secrets for Making Powerful Videos," I'm about to share the most important editing technique that I use to heighten the emotional impact of nearly every single video project I work on. We already covered the first secret, which is to center your video project around a great story rather than a rote list of features or selling points.And you saw how good sound can make or break the effectiveness of a video.Now we move on to perhaps the juiciest secret on
Last time, we explored why the story your video tells is so important, and how a great video will always pass the "I Should Certainly Hope So" test.Today, we reveal the second secret: Sound quality. And the big secret here is that while video quality can go a long way toward telling a clear and compelling video story, I think sound quality is even more important.Bad Video HappensMost (honest) professional videographers have a war story or two. Memories of a time they really blew it behind the
I have to admit, I was a little nervous when the team at AM:PM PR asked us to come into their office to present our “pro secrets for making powerful videos.” As a video production professional, the truth is, I was afraid to share with a large group of people just how simple creating powerful videos can be. As a buddy of mine likes to say, "this ain't rocket surgery."There is, of course, a certain level of knowledge that is required to capture “pro-level” images. But I think even the most clumsy,