New Media Show: Recent Episodes
Todd Cochrane & Rob Greenlee
The New Media Show (Audio) features Todd Cochrane and Rob Greenlee discussing the new media space with weekly guests
On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years.
Todd’s influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators.
Joining host Rob Greenlee Podcast Hall of Famer are Adam Curry is also a Podcast Hall of Famer, Mike Dell, VP at Blubrry, and Rob Walch, VP at Libsyn who is also a Podcast Hall of Famer as we reflect on Todd’s extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting.
The post Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO first appeared on New Media Show.
The episode titled “Bryan Barletta of Podcast Movement: What’s Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discussing the recent happenings at Podcast Movement following the event. Bryan expresses gratitude for Todd and Rob’s previous discussions about Podcast Movement and mentions the importance of critical feedback.
Todd brings up some challenges regarding the number of attendees and logistical details from the recent Podcast Movement event, sharing metrics he tracked personally. Bryan explains that he was less involved in that specific event but acknowledges the need for feedback and improvement based on attendees’ experiences.
Bryan discusses his recent transition after the acquisition of SoundProfitable and how it positions him to make impactful changes in the industry. He emphasizes the need to create value and excitement around the event, with a particular focus on enhancing attendance and engagement. They discuss how the geographical location of upcoming events, especially in New York, should draw more attendees compared to previous events in San Diego.
Todd highlights the differences in crowd behavior at events compared to others, like Podfest and events in London. Bryan responds that the changes since COVID and the dynamics of each convention make it essential to evaluate attendee needs carefully.
The conversation shifts to how better to engage creators and business representatives in the podcasting industry. Bryan acknowledges the diversity within the creator community and highlights the challenges of merging business and creator-centric content at events. Rob raises concerns about maintaining a balance between industry-focused events and offerings for creators.
They note the popularity of video as a growing trend in podcasting and the importance of presenting audio content in appealing ways. Todd urges that audio should remain a cherished medium and not be overshadowed by video initiatives.
As the episode progresses, Bryan shares his views on the potential of Podcast Movement to support creators more robustly and the need to differentiate from competing platforms like YouTube and Spotify. He emphasizes the importance of fostering audio-centric content creation in response to industry changes.
Toward the end of the discussion, Bryan shares that announcements will be made around October, hinting at upcoming adjustments to the event structure and approach to programming. He emphasizes the goal of making it easier for attendees to engage with the event and expresses excitement about future initiatives.
Todd and Rob wrap up the episode by reflecting on Bryan’s insights, acknowledging questions that remain, and the evolving landscape of podcasting events. They point out the potential for regional events and reiterate the need for better communication with the creator community.
The episode concludes with Todd giving his contact details and inviting listeners to follow up for future discussions.
The post Bryan Barletta of Podcast Movement: What’s Next for the Show? first appeared on New Media Show.
In this episode titled “Podcast Movement Recap and Insights,” hosts Todd Cochrane and Rob Greenlee discuss their experiences and observations from the recent Podcast Movement conference held in Dallas. Todd has also posted a piece on Linkedin that has garnered nearly 8000 views.
Todd kicks off the conversation by expressing gratitude for the listeners. Rob brings up the theme “show me the money,” which reflects a mixture of seriousness and humor regarding the event. Todd shares his experience of arriving on a Sunday, noting that he could have saved on hotel costs by arriving later, given the event’s setup schedule.
Both hosts discuss the presence of vendors at the conference, with Todd commenting on the impressive booth from Libsyn compared to other vendors, resulting in a total of about twenty vendors. Rob adds context for those unfamiliar with Podcast Movement, describing it as historically significant and the largest podcasting conference, although he notes that it may no longer hold that title. They express concerns over attendance numbers, suggesting that the conference may be losing its prominence compared to other events, such as Podfest.
As they delve deeper, Todd notes that many attendees seemed to be local and not diverse enough geographically in terms of representation. They discuss the financial aspects of attending the event, including ticket costs and discounts provided for local attendees. Todd expresses relief that the discounted tickets helped increase attendance.
The conversation shifts to a significant announcement made during the conference regarding Podcast Movement’s acquisition of Sounds Profitable. They discuss the implications of this acquisition and the confusion surrounding the language used to describe the transaction, which is defined as both an acquisition and a merger. Todd shares his initial reactions and interactions with key players from Sounds Profitable, expressing hope for future creator engagement.
Rob and Todd then reflect on the event’s atmosphere and traffic. While they experienced slow periods, Todd is satisfied with the overall attendance, noting that they ultimately scanned around 100 badges. They discuss the mix of people they interacted with, some looking to shift their hosting platforms, while others were starting.
The hosts discuss potential issues affecting the podcasting space, including stagnation in creator numbers and retention concerns. Critical discussions within the industry arise, reflecting on whether podcasting can maintain its independence while embracing mainstream media and the expectations of profitability.
They also discuss practical considerations for future events, including potential changes in scheduling and structure to appeal to both business professionals and creators. Rob suggests the need for one-day passes and more targeted marketing to effectively engage local audiences.
Todd expresses his hope for improvements, highlighting the possibility of creating a space for a truly educational experience that is free from self-promotion. They both emphasize the importance of creating a balanced program that prioritizes genuine teaching and sharing knowledge rather than merely promoting products or platforms.
By the end of the episode, Todd shares some insights regarding industry trends, drawing attention to the need for widespread understanding of Open RSS and its importance in sustaining the podcasting ecosystem. They conclude with acknowledgments, inviting their audience to send feedback and highlighting key people in the podcasting community, while looking forward to future developments and discussions.
The episode wraps up with both hosts thanking their listeners and affirming their return for the next episode.
The post Podcast Movement Recap and Insights #641 first appeared on New Media Show.
In this episode titled “Podcasting’s Future Is Choice”, hosts Todd Cochrane and Rob Greenlee discuss various aspects of the podcasting industry, particularly surrounding the upcoming Podcast Movement event.
The episode begins with Todd and Rob greeting each other and discussing their plans to attend the Podcast Movement conference. They discuss the costs associated with attending the event and express hope that it will attract a good turnout. Todd mentions the high price of coffee at the venue, leading to a discussion about the costs of refreshments at such events.
They then transition to a new topic, discussing a recent article by Tom Webster that highlights a survey revealing the public still predominantly expects podcasts to be audio-based. The hosts analyze and debate the implications of the data, discussing how perceptions may be shifting regarding the definitions of podcasts as audiences encounter more video content.
Rob comments on the current state of the podcasting industry, describing it as “cloudy” due to the evolving relationship between audio and video formats. He reflects on how podcasting has become increasingly commercialized over time, similar to mainstream media, with a growing focus on monetization and advertising.
As the conversation progresses, Todd and Rob delve into a podcast study indicating that most listeners dedicate only three hours a week to podcasts, questioning the implications of such limited consumption. They also discuss the growth in podcast advertising revenue, which has reportedly risen, but express skepticism about the figures presented, particularly in light of layoffs within the industry.
Todd mentions Spotify’s plan to raise subscription costs for users outside the U.S. and discusses other industry trends, such as the dual nature of recent podcasting content. Rob notes that some networks are canceling podcasts labeled as risky because of their unfiltered content.
The hosts shift to a discussion about the upcoming Podcast Movement, focusing on the various sessions and their related topics, with a notable emphasis on video in podcasting. They also touch on the challenges of securing accommodations at the event.
Towards the closing of the episode, Todd and Rob recount their personal travel experiences and provide insights into Internet speeds available in their respective areas, reflecting on the necessary infrastructure for modern podcasting.
In conclusion, they agree to return with insights and updates from Podcast Movement in a future episode, signing off with their contact information.
The post Podcasting’s Future Is a Choice first appeared on New Media Show.
In the latest episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the discussion begins with a light greeting and banter about upcoming events, particularly Todd’s anticipated return to the United States and the podcast movement. They briefly touch on the advertising campaigns Todd has been involved with on PodNews and his challenges with launching GuestMatch.pro, a new platform aimed at connecting podcasters with guests.
As the conversation progresses, they delve into Netflix’s shifting focus towards video content and its impact on traditional media. Todd shares his skepticism about the effectiveness of simple audio being placed on video platforms. At the same time, Rob discusses the implications of this shift, noting how it might reshape the dynamics of podcast talent.
The hosts then spotlight Overcast’s testing of built-in transcript support, congratulating founder Marco for joining Apple Podcast and Pocket Cast in incorporating transcripts. They hope that Overcast will adopt the transcript tag from RSS feeds, thereby increasing accessibility to podcasts.
The episode transitions to a discussion about Spotify, covering its challenges with ad revenue despite overall profit increases. Rob notes the industry’s pivot towards subscription models and raises questions about Spotify’s advertising future.
The conversation shifts towards programmatic ads and how new players in the space, like rss.com, are establishing their presence with low payout thresholds. Todd and Rob discuss the implications of advertising and the financial dynamics of big tech companies managing content platforms.
They also highlight a recent list from Time magazine that featured the 100 best podcasts, expressing disappointment over the omission of notable shows such as “Pod Save America” and “The Joe Rogan Experience.” The hosts speculate on the potential political bias in the selections.
Further conversations explore the estimated boom in the podcast market projected to reach $40 billion by 2025; however, they debate whether this is realistic given the nature of the industry.
The discussion then navigates through the broader podcast landscape, tackling the nuances in monetization paths for creators and the increasing reliance on private platforms like Patreon and Substack.
Todd and Rob reflect on the evolution of audience engagement, particularly with women-led podcasts establishing a significant presence compared to traditional solo-hosted shows, which men often dominate. They discuss the importance of forming direct relationships between creators and their audience, encouraging creators to harness tools for community building and revenue generation outside traditional platforms.
As the episode nears its conclusion, they share personal anecdotes related to travel and technology, with Todd recounting his experiences with AI capabilities in optimizing tasks, such as finding flight deals.
Overall, the episode offers a comprehensive update on the podcasting industry, examining shifts in media consumption, the economic landscape, and providing guidance for creators navigating these changes. The hosts conclude the show with a reminder about their respective social media handles and encourage audience engagement before wrapping up.
The post Overcast quietly tests built-in transcripts! first appeared on New Media Show.
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various aspects of independent podcasting, referencing the financial success of the Joe Budden Network, which reportedly makes over a million dollars a month on Patreon plus an equal amount in advertising revenue. Todd expresses his views on what constitutes an independent podcast, questioning whether contracts with platforms like Spotify affect that classification. Rob adds that the definition of independence in podcasting is convoluted, as many shows labeled as independent still utilize a team for production.
The conversation highlights that Joe Budden once had a contract with Spotify but is now considered independent, having left due to insufficient financial support. Todd believes that many independent podcasters can sustain themselves financially through strategic planning and high-quality content, even with a small team.
Furthermore, they discuss monetization strategies, including flexible donation models on platforms such as Patreon & Paypal. Rob shares that he views independent podcasts as those that control their content rights and haven’t given them over to a larger platform. Both hosts agree on the changing landscape, where even well-known podcasters can still consider themselves independent despite having support teams.
As the dialogue progresses, they discuss NPR’s funding cuts and the implications of these changes on independent content creation, highlighting the evolution of podcasting since its inception around twenty years ago. They reflect on how their audience demographics have evolved alongside them, with the younger audience now more prevalent than when they first started.
The latter part of the episode transitions into a discussion about industry events, with a particular focus on the upcoming Podcast Movement conference. Todd shares insights on the scale and focus of the event, noting a shift towards more corporate sponsors and fewer independent participants. They highlight the need for unified metrics in podcasting to simplify advertising buy decisions, citing confusion among ad buyers.
As the conversation draws to a close, Todd and Rob cover the emerging trend of AI-generated voiceovers for ads, discussing potential ethical concerns and implications for audience trust in advertisements. They ultimately invite listeners to share their thoughts and feedback regarding the show and the topics discussed.
The episode concludes with both hosts sharing their contact information and encouraging audience engagement, highlighting the continued evolution and challenges within the podcasting landscape.
The post Independent Podcasts Build Massive Annual Revenue first appeared on New Media Show.
In this episode titled “Adam Curry Returns and Spotify’s Seven Million Shows,” hosts Todd Cochrane and Rob Greenlee welcome listeners to the new media show. Rob expresses his excitement about discussing various topics, particularly noting the significant milestone of seven million podcasts, mainly attributed to Spotify (wink)(wink).
As they delve into the numbers, Todd and Rob comment on how many new podcast creators fail to enable RSS feeds at Spotify, which limits their reach to platforms like Apple Podcasts. Todd notes that Spotify’s exclusive setup has led to many underwhelming shows, which the Podcast Index has responded to by halting the listing of new shows due to a high failure rate.
Rob points out the false perception of success that arises from inflated numbers while highlighting the challenges new creators face in achieving real engagement. Todd emphasizes that many shows are simply tests with little commitment behind them. They discuss the implications of free trials offered by hosting services, revealing frustrations with the influx of low-quality or “scammer” shows that clutter platforms.
The conversation shifts to the current climate in podcasting, where the number of new shows has decreased compared to previous years. Rob mentions that while many creators are searching for side hustles, they often have unrealistic expectations regarding making money through podcasting, which requires more effort than they anticipate.
Todd discusses the confusion many users have regarding the relationship between hosting platforms and listening services, citing that many believe Blueberry is a listening platform, which it is not. They also address Spotify’s reluctance to help creators connect with Apple Podcasts. Todd shares his experiences with users who mistakenly reach out to Blueberry for help with Spotify-related issues.
As they continue, Todd reveals internal data suggesting that many podcasts are inactive or have “dead” RSS feeds, while illustrating Apple’s unknown criteria for keeping their catalog updated compared to other platforms. Todd speaks about a rare rejection moment from Apple regarding a show based on audio quality, which Todd describes as surprising.
The episode then takes a turn towards upcoming events in the podcasting space, with mentions of Adam Curry’s participation in Podcast Movement. Todd sadly recalls past sessions that have drawn sparse attendance, emphasizing the need for promotion to attract audiences to such events.
They briefly discuss YouTube’s efforts to crack down on low-quality content generated by AI, contrasting it with the podcasting landscape, and share concerns about the rising dominance of AI in content creation. Todd shares his methods for utilizing AI tools to assist in content preparation, while maintaining that human oversight is crucial.
Towards the conclusion, the hosts touch upon trends in audience creation and how individuals are increasingly perceiving themselves as creators amid a deluge of content. They also address current scams and phishing attempts, urging listeners to be vigilant in protecting their online presence and assets.
Finally, Todd expresses his excitement about the potential new fiber internet service coming to his area, and they share amusing anecdotes about scams encountered online. Rob mentions a recent scam involving fake podcast opportunities, urging caution in distinguishing legitimate offers from fraudulent ones. The episode wraps up with both hosts thanking their audience, sharing their social media handles, and teasing future topics before signing off.
The post Adam Curry Returns and Spotify’s Seven Million Shows – LOL first appeared on New Media Show.
In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, the discussion centers on various topics in the podcasting space, with a particular focus on the emerging interest in video podcasting publishing formats.
The episode starts with Todd welcoming listeners and mentioning that Rob has joined him for the episode. They begin by discussing the ongoing evolution in podcasting and how the interest in video podcasts via open RSS feeds is growing. Rob notes that such interest might seem new, but has been simmering for some time.
Todd brings up a behind-the-scenes conversation from a Slack channel regarding HLS (HTTP Live Streaming) and how it is being discussed among industry peers. He mentions his conversations with Apple during a recent podcast event in London, reflecting on how he may have been one of the few advocating for the issues at hand.
As they continue, they touch on the technical challenges surrounding hosting video podcasts, particularly the costs associated with bandwidth and the potential impact of monetization if platforms like Apple start caching video content. Rob expresses that the architecture for programmatic advertising in video podcasts is there but hasn’t been fully implemented.
The hosts reflect on whether they’ve received feedback from their audience regarding the video quality of past shows and review the general appetite for audio versus video content in the industry. They discuss how audience feedback on video quality has been minimal over the years.
Todd shares a recent observation about video podcasts, highlighting the importance of streaming technology versus traditional MP4 formats and emphasizing the need for seamless switching between audio and video. They both agree on the necessity of making video content discoverable, particularly by platforms like Apple.
The conversation shifts towards advertising trends in the podcasting industry. Todd notes concerns over a softening podcast advertising market and declining CPMs, while Rob suggests that this might influence future advertising strategies. They mention how engagement could be affected by shifts from audio to video formats and the importance of retaining a user-friendly experience in the podcasting landscape.
Todd shares insights from PodTrak regarding a decline in podcast rankings and engagement, indicating that advertisers must reevaluate their strategies in light of shifting audience behaviors. The hosts consider how competition from platforms like Spotify and YouTube may drive innovation in video podcasting and how the industry might adapt accordingly.
In discussing the aesthetics of podcasting setups, Todd mentions watching bourbon review channels on YouTube and how they reflect a shift towards more authentic settings. They deliberate on the evolving visual appeal in podcasting, suggesting that traditional studio setups may be on the decline in favor of more natural environments.
Returning to technical and content-related issues, they both express concern about the implications of AI-generated content in the podcasting space, debating the ethics and how misinformation could be flagged in audio content. Todd proposes a need for a system to delineate levels of AI involvement in content creation.
As the episode wraps up, Todd and Rob invite listeners to engage with them by sharing feedback on topics or insights they might wish to discuss about the podcasting industry, emphasizing their openness to candid discussions on advertising trends.
Both hosts conclude by encouraging their audience to subscribe to the podcast, highlighting its availability on various platforms and emphasizing the ongoing relevance of audio and video content creation within podcasting. They sign off, looking forward to reconnecting in the next episode.
The post Additional Video Podcast Format via RSS first appeared on New Media Show.
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various developments in the podcasting industry, including the surge of live festivals, the opening of awards voting, and Apple’s 20th anniversary of supporting podcasts.
The episode begins with Todd and Rob checking in with each other, with Todd sharing updates about his studio and the issues he’s experiencing with his podcasting gear. They quickly dive into topics set for discussion, mentioning the podcast awards and podcast festivals. Todd highlights the recent discussions surrounding Apple Podcasts and its 20-year support, reflecting on the nostalgia and excitement, but also expressing a desire for Apple to promote shows that have been around for that long.
Rob agrees, pointing out that newer audiences may not be interested in the legacy shows. They also discuss the growth of live podcasting events, referencing past successes and the potential for more live events, especially in major cities like New York.
As they delve deeper, they express concern about the future of podcast conferences in the U.S. Todd mentions a decline in interest in these events, contrasting it with the vibrant atmosphere at previous gatherings. They reflect on their past experiences at successful live events, speculating that the popularity of podcasting could lead to a resurgence in live, fan-focused events.
The conversation shifts to the upcoming Podcast Movement conference in Dallas, where both hosts will be attending. Todd voices concerns about attendance and the changing nature of these events, suggesting a strategic shift where they will focus more on promoting their new product.
The hosts then discuss the upcoming People’s Choice Podcast Awards, noting slightly lower registration numbers this year but emphasizing the significance of being included on the slate. They encourage podcasters to register and participate, comparing the awards to the increasing number of different award ceremonies emerging in the industry.
The latter part of the episode centers on the debate about video podcasting versus audio. There is a discussion about the merits and challenges of video podcasts, including resource demands, audience engagement, and technical aspects like HLS (HTTP Live Streaming). They touch on HLS technology and the current reluctance of various hosting platforms to adopt it, noting that while video has advantages, audio still holds significant value.
Finally, they conclude with a brief note about Audacy partnering with iHeartRadio to expand its podcast reach, before reiterating the mixed feelings surrounding the current state of the podcasting industry and the need to attract new creators. They emphasize the importance of delivering viable audio content, especially for new podcasters, encouraging a continued focus on growth and sustainability within the medium.
The hosts close the episode, thanking their audience and mentioning their respective contact information, inviting listeners to engage with them further.
The post Podcasting Pulse: Live Festivals Surge, Awards Voting Opens & Apple Turns 20 first appeared on New Media Show.
In the podcast episode titled “Expanding Podcast Image Standards for a Better Cross-App Experience,” host Todd Cochrane starts by welcoming listeners to the show. He mentions that Rob Greenlee is absent due to personal business but will return next week. Todd expresses his gratitude to both live listeners and those tuning in later.
Todd discusses ongoing developments within the podcasting space, particularly surrounding Podcasting 2.0, which aims to expand image specifications for podcasters. He explains the recent Apple announcement regarding new image specs for podcast art, emphasizing the need for diversification across apps and websites, as not all have the exact requirements. Todd points out that the traditional 1400×1400 pixel image format is insufficient for some platforms, suggesting that podcasters should provide specific image sizes for different apps to improve the user experience.
He provides an example of how developers and creators could include tags in their RSS feeds that specify the purpose and specific sizes for images, citing the example of a banner image that Overcast might require. Todd believes that offering a variety of image sizes will enhance the experience for listeners and facilitate better representation across different platforms.
Todd also notes the potential benefits of creating episode art using artificial intelligence (AI) and discusses how services like Blubrry are already employing this technology to assist podcasters in generating artwork. He views the expansion of image standards as an opportunity for improving user engagement and the overall quality of the podcast experience.
Additionally, Todd shares other industry news, such as podcasting overtaking radio in Germany and significant changes in leadership at Acast. He addresses the competitive landscape of on-demand streaming, expressing curiosity about how Spotify’s video podcasting initiatives could impact monetization models, as concerns regarding CPMs and revenue sharing arise.
Towards the end of the episode, Todd mentions new advancements from services like Auphonic for audio processing, highlights the growth in listener demographics, and reflects on the ongoing evolution in the podcasting landscape. He concludes by encouraging his audience to engage with the show through support and boosts, thanking contributors for their involvement while looking forward to Rob’s return in the following episode.
Thank you to Podnews for the source of most of the news.
The post Expanding Podcast Image Standards for a Better Cross-App Experience first appeared on New Media Show.
In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenleee, the discussion begins with light banter as Todd welcomes Rob and mentions inclement weather affecting his internet connection. Todd shares his recent experience optimizing his streaming setup. He discusses recent improvements in Blubrry’s AI image generation capabilities as seen in today’s show art.
The hosts then dive into the episode’s main topic: “YouTube Doubles Down on Podcasts.” Rob introduces the idea that YouTube is changing the podcast landscape, with a focus on comments made by YouTube CEO Neil Mohan, who emphasized that viewers want to watch content rather than just listen to it. Todd notes audience feedback indicating that not all viewers agree, suggesting a divergence in listener preferences.
Rob elaborates on an upcoming feature that will enable YouTube to automatically generate translated audio tracks for different languages, thereby broadening content accessibility. The discussion explores the implications of this feature for content creators and the listener’s experience.
Next, Todd expresses his irritation with Spotify’s new transcript feature, highlighting how it excludes transcripts from creators not on Spotify. Both hosts are critical of Spotify’s lack of support for all transcripts and share their frustrations over platform limitations within the podcasting industry.
They discuss the podcasting scene in Brazil as it relates to Radio, noting its slow adoption rate compared to the U.S. Todd ponders how many U.S. radio stations incorporate podcast content and how that compares internationally, particularly with Australia and the BBC.
The conversation shifts to SiriusXM’s podcasting initiatives, highlighting the difference between direct ownership and licensing agreements with content creators and the challenges in current podcasting partnerships. Todd expresses curiosity about SiriusXM’s actual podcast ownership numbers and the dynamics at play.
Rob and Todd then delve into recent news from a podcast growth firm suggesting that relying solely on download counts can be misleading. They debate the meaning of download versus consumption metrics and question the accuracy of alternative analytical dashboards proposed by the firm.
Toward the end of the episode, Todd recalls the bad experience he had with domain ownership disputes, mentioning his former ownership of CNNpodcast dot com and its current state. They also briefly discuss the failed Apollo Fiction podcast app and the challenges that genre-specific podcast apps face in a crowded market.
In the closing segment, Todd highlights the slow uptake of new episodes by platforms like Apple Podcasts, compared to faster services like Pocket Casts, emphasizing listener frustrations when episodes are not published promptly.
Finally, Rob shares his contact information for listeners to reach out, while Todd expresses concern and support for listeners in Israel amidst current unrest, and wraps up the episode, noting his upcoming solo show due to Rob’s absence in the following week. They thank the audience for subscribing and encourage feedback.
The post YouTube Doubles Down on Podcasts first appeared on New Media Show.
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, with a focus on the interplay between audio and video content, especially addressing the question of whether YouTube is dominating the podcasting space.
The episode opens with Todd welcoming Rob back from a trip to Seattle. They briefly mention that there were applications for Rob’s job while he was away.
They delve into the theme of the episode, highlighting the mixed perceptions around video and audio content in podcasting. Todd refers to an article by Paul Riismandel, stating that it presents a balanced view on how YouTube does not overshadow audio podcasting, which he insists remains strong. Rob echoes this, noting that amidst the hype surrounding video, audio podcasting remains a significant player and has its own audience.
The discussion touches on Apple Podcasts and new features they announced at WWDC, which they feel did not fully address the needs of podcasters. Rob adds that there is a need to understand audience expectations and how new creators are feeling overwhelmed by the emphasis on video, even as they believe in the enduring value of audio content.
As they explore the challenges faced by new creators, Todd acknowledges that many feel disenfranchised and are unsure about integrating video into their workflows. They discuss the complexities of personal branding and the challenges of building an audience in an environment that seems to favor larger shows over smaller ones.
Todd emphasizes that creators should focus on building their audio content and finding their voice without being distracted by the demands of video. He believes that great content is vital to growth, even though many creators are concerned about their ability to monetize early on. Rob highlights that the primary focus for most podcasters remains growth at this stage, rather than monetization.
They also examine the troubling trend of new podcasters seeking to transition to video for quick success, which complicates their journeys in podcasting. Discussion returns to the significant contributions that existing audio creators are making while struggling with the pressures of social media and audience engagement.
Todd and Rob emphasize the importance of hard work in growing a podcast, as the landscape has not become simpler over the years. They discuss how AI tools can help streamline specific processes, but these solutions also come with their challenges.
Towards the end of the episode, they touch on the Podcast Hall of Fame and its plans, including the inclusion of international nominations. Rob shares thoughts about increasing nominations and expanding the voting base for the Hall of Fame, emphasizing transparency in the nomination process.
In conclusion, both hosts reaffirm the enduring viability of audio podcasting and encourage new creators to start with audio first, advising them to build their unique brand and content strategy. The episode wraps up as they share their social media handles and express enthusiasm for the next show, marking the end of a lively discussion on the current state and future of podcasting.
The post YouTube isn’t Podcasting King first appeared on New Media Show.
In this episode titled “Podcasting’s Future: Are We Losing Sight of Creators?” Todd Cochrane hosts the New Media Show solo, as Rob is not present. Todd acknowledges Rob’s potential transition away from the show and reflects on their long history together in podcasting, indicating a willingness for change.
Todd discusses the current landscape of podcasting, particularly regarding the future direction of the medium amidst rising discussions about video and AI. He raises concerns that the industry might be neglecting crucial issues that affect both new and experienced creators. The episode explores topics such as the safeguarding of open RSS standards, the realities of innovation in the industry, and the importance of ensuring that the needs of podcasters, particularly content creators, are being met.
As the episode progresses, Todd engages in technical discussions about HTTP Live Streaming (HLS) and shares insights from recent conversations surrounding the Pod Standards Project and its possible implications for podcasting’s open ecosystem. He emphasizes that the industry must advocate for audio creators and strike a balance between innovations and preserving the openness that defines podcasting.
Through a series of listener comments, Todd addresses feedback on the show’s format, including discussions about the balance between audio and video content, as well as the perceived push for video content. He argues that audio remains a powerful medium and expresses a commitment to supporting podcasters’ independence and open RSS standards.
The episode concludes with Todd inviting listeners to provide feedback on the show and consider what creators truly need in this evolving landscape. He expresses a goal to continue advocating for podcasters and assures the audience that he will strive to maintain a focus on supporting creators, not just monetization. Todd concludes by encouraging audience engagement, stating that he will return for the next episode, regardless of the changes ahead.
The post Podcasting’s Future: Are We Losing Sight of Creators? first appeared on New Media Show.
In the episode titled “New Media Show – Is this the End,” hosts Todd Cochrane and Rob Greenlee discuss the state of the podcasting industry, particularly in light of recent changes and trends. Todd opens the conversation with a metaphor about everything being “on fire” in the podcasting space, emphasizing a sense of urgency and concern surrounding the future of audio content creation.
Rob acknowledges the anxiety in the medium and points out that change often leads to such feelings. Todd shares insights from his recent experience at the podcast show in London, where he noted a significant presence from Apple and discussions about the industry’s growth trajectory. He expresses that while concerns exist, audio podcasting still has a large audience and continues to grow globally despite the hype surrounding video content.
The hosts discuss the perceptions that new creators feel pressured to produce video content, sharing anecdotal evidence that many are hesitant to embrace video due to privacy concerns or a lack of resources. Todd mentions that while video production can be costly, audio remains an accessible entry point for many creators.
A significant theme of their conversation is the potential danger to the podcasting landscape if newer creators are discouraged from starting due to the overwhelming emphasis on video content. Todd stresses the importance of recognizing that audio podcasting is not going away and advocates for more support and encouragement for those who wish to start with audio.
Rob adds to the discussion by stating that as podcasting becomes more professionalized, a greater number of creators gravitate towards larger shows, potentially sidelining independent podcasters. He agrees that nurturing new creators is essential for the longevity of the medium.
Throughout the episode, both hosts reflect on the challenges the industry faces, including marketing hurdles for new creators and the slow pace of innovation from podcast platforms. They voice their concerns about the lack of new entrants into the space, which could lead to a narrowing of content variety and a decline in overall podcast engagement.
As the conversation progresses, Todd and Rob acknowledge the media’s tendency to focus on negative narratives, suggesting there is a need for cheerleaders for audio podcasting to highlight its ongoing relevance and value. They lament the lack of trust in podcasting metrics and express frustration over how the podcasting space may be perceived as declining or “dying,” when, in reality, audio podcasting still has viability.
In the latter part of the episode, they contemplate the future of the New Media Show itself, weighing whether it should continue, pivot, or evolve given the changing landscape. They invite audience feedback to determine the show’s direction and emphasize the critical importance of ensuring that new creators feel empowered to enter the space without being deterred by the increasing focus on video.
The discussion wraps up with reflections on AI’s impact on media and the evolving dynamics of content creation, reaffirming their commitment to protecting the integrity of audio podcasting while remaining open to innovation and change within the medium. The episode concludes with a call for audience engagement to share thoughts on the future of the show and podcasting at large.
The post New Media Show – Is this the End? first appeared on New Media Show.
In this episode titled “Is the Podcasting Industry Really Worth 7.4 Billion?”, hosts Todd Cochrane and Rob Greenlee discuss their experiences with the upcoming Podcast Show 2025 in London, Todd’s travel plans, and his preparations for the event. Todd describes his recent return home and the updates he had to undertake in the studio after … Continue reading Is the Podcasting Industry Really Worth 7.4 Billion? #629 →
The post Is the Podcasting Industry Really Worth 7.4 Billion? #629 first appeared on New Media Show.
In this episode, “The Shift from Word-of-Mouth to Social Media in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcast discovery, particularly how social media is becoming a primary driver rather than traditional word-of-mouth.
The episode opens with Todd and Rob greeting listeners and mentioning the upcoming return to their regular afternoon schedule. Todd shares that he was unwell the previous week and talks about recent electromagnetic storms potentially affecting health, leading to discussions about how these events might influence sleep.
Rob introduces the main topic, referencing research suggesting that podcast discovery is increasingly driven by social media rather than word-of-mouth. He emphasizes the importance of people discussing podcasts online, which he argues aligns closely with traditional word-of-mouth. They also reflect on YouTube’s classification as a social media platform, debating whether podcasts could similarly be considered a form of social media. Todd expresses skepticism about social media being an effective means of discovering new podcasts. He cites his limited exposure to unknown content through platforms like Facebook and his preference for actively searching for specific podcasts rather than relying on algorithms.
The conversation shifts to the role of apps like TikTok and Instagram in modern podcast discovery, highlighting how podcasters utilize these platforms to reach broader audiences. Todd mentions his experiences with YouTube content, where he is served predictable recommendations based on his viewing habits, but he finds it challenging to discover podcast content through the platform.
As they discuss YouTube’s effectiveness in surfacing content and the sometimes overwhelming nature of predictive algorithms, both hosts share their viewing preferences and frustrations with fast-paced content. Todd indicates that he watches survival and van life-oriented content on YouTube rather than traditional interview-based podcasts. Rob counters that more visually stimulating shows do attract larger audiences.
They delve into broader issues concerning copyright challenges in content creation, particularly with images and videos in online content. Todd expresses concern over getting copyright strikes for even minor infractions, while Rob shares his experiences using videos in his productions without facing similar repercussions.
Bringing the conversation back to social media, they agree that it offers new paths for engaging audiences. Rob points out that tech advancements and AI tools have significantly impacted how podcasters create and distribute content, citing their increasing reliance on audio clips for promotion.
In conclusion, Todd and Rob summarize the key points discussed, including the implications of the trends they’ve identified regarding podcast discovery, social media’s evolving role, and the dynamics of content consumption across platforms. They also highlight the importance of community support among podcasters and the potential for creative collaboration to navigate the industry’s challenges. The episode wraps up with a plan to return to their normal schedule next week, followed by Todd promoting his upcoming “Mythbuster” YouTube series focused on debunking common podcasting myths.
The post The Shift from Word-of-Mouth to Social Media in Podcasting #628 first appeared on New Media Show.
In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry’s current state, including recent earnings reports and trends in advertising revenue.
The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due to late meetings. Rob then brings up an upcoming podcast event in Madrid that Todd has been invited to, which piques their interest.
They shift the conversation to recent news that the podcast industry has surpassed the two billion dollar mark in ad revenue, with Rob clarifying that the figure is for 2024 and reflects previous years’ performance. They discuss how podcast advertising revenue compares with other forms of online advertising, noting that podcasting remains a small segment of the overall ad revenue pie.
Todd expresses skepticism regarding the presented figures, citing concerns that only a small percentage of shows receive ad revenue. He notes that many new creators are coming in with clear strategies rather than as hobbyists. Rob agrees and suggests that the podcasting space is trending toward professionalism.
Rob mentions a well-known podcaster, Stephen Bartlett, who turned down a significant offer due to concerns over increased ad loads. Both hosts reflect on the challenges of balancing monetization with audience experience.
They explore the complexity of current advertising dynamics, including host-read versus automated ads, and discuss the fluctuating ad loads across different platforms. Todd highlights that much of the industry’s growth may stem from digital video intersecting with podcasting.
The conversation then turns to the importance of data analysis in understanding podcast metrics, including drops in audience and engagement. Todd shares insights on how creators can leverage existing data to improve their shows.
Rob and Todd also delve into the fast-evolving landscape of video podcasts, mentioning the challenges creators face when transitioning to video content, including time and resource constraints. They discuss how companies like Netflix explore video podcasting but recognize that not all shows fit this model, emphasizing that creators should focus on what works best for their content.
The episode concludes with Todd and Rob reflecting on their podcasting journey, their experiences with equipment and production, and the technical aspects involved in creating high-quality audio and video content. They wrap up by thanking their listeners and encouraging engagement with their show’s resources.
The post The Growing Ad Revenue in Podcasting first appeared on New Media Show.
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee come together to discuss various topics including growth in podcast listening among women, deep fakes, and AI assistants. The episode opens with Todd welcoming Rob back, explaining that he has been on vacation.
Todd mentions a recent situation involving deep fakes, referencing a listener’s suggestion to discuss a post from the Rich Roll podcast where the host’s voice was used in a deceptive deep fake video. Todd expresses concern over the lack of responsiveness from platforms like Facebook and YouTube when such false content is reported, prompting questions about self-protection against deep fakes.
Rob notes that while deep fake technology has been prominent in celebrity culture, its entry into podcasting is concerning. The discussion continues on how the rapid advancements in AI could complicate the landscape of content authenticity and individual rights.
The hosts then shift focus to the significant growth of women listeners in podcasting, referencing a report that indicates women’s podcast listenership has tripled over ten years. They highlight that 45% of women in the U.S. are monthly podcast listeners, with Rob observing a noticeable increase in female creators in the industry. Todd agrees, suggesting that women might be dominating the creation of new content, but acknowledges that perception still exists regarding men holding a more significant presence.
Todd expresses the idea that many listeners, including women, might still be drawn to male-hosted shows, particularly within popular genres like true crime. Rob counters that he recognizes a trend of female-led teams in the podcasting platforms and that there’s an increasing number of women creators entering the field.
The conversation then circles back to deep fakes, with Rob mentioning a new U.S. bill aimed at protecting individuals’ likenesses and voices. They both agree on the complex challenges presented by unauthorized reproductions through deep fakes and the difficulties in ensuring entities are responsive when such violations occur.
Next, Rob brings up emerging AI tools related to podcasting efficiency, specifically focusing on one called Podcast Prepper that claims to reduce guest preparation work significantly. However, he raises concerns about the potential for these tools to create more work rather than efficiencies, highlighting the importance of careful oversight and validation of AI outputs.
Todd agrees on the necessity of validating AI-generated content, reflecting on the challenges of relying on AI for podcast summaries, which may not always accurately represent the discussions held during episodes. The hosts deliberate on how AI could effectively be integrated into the podcasting workflow while maintaining authenticity.
They discuss various platforms and tools available for AI and podcasting and the potential for an all-in-one solution to emerge in the industry. As they conclude, they transition to lighter discussions about their experiences and reflections on the podcast space, including a recent controversial bug in the Descript tool affecting audio transcription.
Finally, Todd and Rob wrap up the episode, sharing their plans for an upcoming trip to London and highlighting changes in entry requirements for U.S. citizens visiting the UK. They exchange contact details and invite listeners to reach out before ending the episode.
The post Women in Podcasting and the Rise of Female Listeners first appeared on New Media Show.
In this episode, “Podcast Movement Insights and Survey Trends,” hosts Todd Cochrane and Rob Greenlee discuss Todd’s team’s experiences at the recent Podcast Movement conference, share insights from various panels, and explore trends in the podcasting industry, particularly regarding video and audio convergence.
The episode begins with Todd and Rob welcoming listeners and noting their show’s successful troubleshooting of audio issues. Todd provides an overview of his team’s perspective on the Podcast Movement event, stating that it was unfavorable from an exhibitor standpoint due to poor traffic and layout. There were concerns about the attendance, with Todd mentioning his team’s estimate of only 800 to 900 attendees, while the official count was allegedly around 1,600. Rob adds that the event may need to pivot to a more networking-focused format as it no longer attracts many new podcasters.
They discuss key topics from the event, including commentary on industry figures like Jared Easley and trends observed regarding attendance and participation from new creators. Rob emphasizes the ongoing convergence of audio and video in podcasting, referencing studies indicating a strong engagement of podcasts in both formats among listeners.
Next, Todd mentions reports from Coleman Insights and Amplifi Media about the audio and video consumption trends, citing that a significant percentage of consumers now engage with both formats. Does the growth in video consumption represent a fundamental shift, noting that audio remains strong? The report indicates high engagement rates of Gen Z with audio and video content. They question how accurately platforms like Apple and YouTube are facilitating podcast visibility and how metrics from these platforms compare.
As they discuss the challenges and opportunities for podcasters regarding video content, Todd shares his observations on Apple Podcast data, noting that we do not know if Video on Apple Podcast is being watched despite its potential. They express concern about the industry’s current focus on monetization and how it affects content creation and creator relationships.
Todd and Rob dive into insights from a Podnews report, highlighting how various podcast platforms rank in terms of user satisfaction regarding discoverability, monetization, and overall usability. Rob expresses disappointment in the chaotic state of the podcast ecosystem, while Todd emphasizes that feedback from hardcore podcasters may not represent the general creator community.
Throughout the episode, they touch on the problems with automated metrics and how platforms need to improve their services to better support podcasters. They also criticize the disconnect between listener engagement and platform metrics.
As they wind down the discussion, they exchange ideas about advancements in AI tools for video editing and content creation, explicitly mentioning various platforms and their associated challenges. They conclude with light-hearted banter about their personal experiences, including potential social gatherings over the following week.
Todd and Rob thank their listeners and confirm their commitment to bringing valuable insights into the podcasting landscape in future episodes.
The post Podcast Movement Insights and Survey Trends first appeared on New Media Show.
The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media Show.”
Todd shares his recent experience at Podfest Asia, discussing its growing attendance, which he estimates to be double the previous year, and mentions the evolving content landscape in the Philippines. He highlights a session featuring a provocative podcast called “Too Hot to Podcast,” which caused discomfort among conservative participants. Todd notes significant investments in the Philippine podcast market, with a new sports network that is planning to launch, suggesting a dedication to funding quality content. He also comments on the disappointing absence of Spotify and the dissatisfaction expressed by local podcasters regarding Spotify’s support.
Rob pivoted the conversation to the Podcast Movement Evolutions event in Chicago. He shares that attendance seemed lower than expected, and insights from others suggest that the event does not cater well to independent podcasters due to its timing and structure. The hosts agree that many attendees appear to be industry professionals rather than creators, complicating the event’s aim to support independent voices.
Transitioning topics, Rob mentions the Ambie Awards, which were held alongside Podcast Movement, emphasizing the distinction between audio as a primary medium and the broader scope of what constitutes a podcast. He shares AI-generated definitions of podcasts, highlighting views that classify them primarily as audio content while acknowledging the presence of video versions. Todd concurs that RSS feed support for video podcasts is crucial but recognizes that the broader perception may not align with this.
Todd recounts a survey he conducted in which many attendees at Podfest Asia were unaware that video podcasts could exist via RSS, underscoring the need for ongoing education in the podcasting community.
Rob references recent discussions in a three-part audio series by Media Roundtable that also sought to define what a podcast is today, noting that the series concludes that video will play a growing role. They discuss how many platforms overlook the potential of video in the podcasting landscape.
Throughout the episode, Todd emphasizes that while the definitions of podcasts may evolve, the key idea remains that they should ideally have an RSS feed for distribution. The hosts express the sentiment that audiences, in general, are indifferent to the technical underpinnings of how podcasts are delivered, and they share anecdotes about their experiences navigating podcast distribution platforms.
As the conversation progresses, they delve into the tensions introduced by platform algorithms and their impact on listener engagement. Discussions about success metrics on platforms like YouTube and the changing nature of engagement reveal a broader conversation about the podcasting ecosystem’s future.
The episode wraps up with a reiteration of Todd’s practical experiences with streaming technology and a shared understanding of the complexities of the podcasting industry today. They encourage listeners to consider the importance of both audio and video in their content strategies, underscoring the need for continued discussion and innovation in podcasting.
Finally, Todd and Rob thank their viewers and encourage feedback and questions via email. They confirm their commitment to resuming the show at the same time next week.
The post What is a Podcast Today? first appeared on New Media Show.
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee discuss key insights from the 2025 Infinite Dial report and delve into HLS (HTTP Live Streaming) video streaming.
The episode begins with Todd and Rob introducing the program, noting the late afternoon timing, and discussing the recent activity within the podcasting industry. They acknowledge that while it may not seem eventful externally, significant discussion is happening among industry insiders.
The hosts then segue into a deep dive on the Infinite Dial, mentioning its history as a crucial nationwide survey about media consumption before the podcasting era. They highlight that 91% of people now own smartphones and provide statistics on the increased ownership of smart devices, with Rob commenting on the stable figures across several metrics.
They explore social media usage, revealing substantial percentages of Americans are familiar with various platforms. The hosts discuss the increasing saturation of smartphone and social media usage while noting how these platforms compete for attention. They identify Facebook and Instagram as leading platforms for user awareness and engagement.
Todd and Rob further analyze shifts in audio consumption. Statistics show that 79% of Americans engage in monthly online audio listening. They see a noticeable increase in the older demographic’s online audio consumption like podcasts. The conversation transitions to the differences in brand awareness versus actual usage of audio streaming services.
When discussing podcasting specifically, the hosts note a slight increase in awareness, with 85% of people being aware of podcasts. They also touch on the differences between audio and video podcast consumption, emphasizing the growing video trend as a delivery format.
Rob introduces the topic of HLS streaming and discusses its benefits compared to traditional video delivery methods. They explore potential growth for implementing HLS in the podcasting space and how it might enable podcasters to gain better control over their content distribution.
As they conclude, Todd and Rob reflect on the challenges and costs associated with implementing HLS and maintaining video streams, including the financial implications for creators and hosts in delivering high-quality content.
The episode wraps up with the hosts encouraging listeners to explore the Infinite Dial report and share their thoughts on the current landscape of podcasting and streaming media. They emphasize ongoing inquiries into competition against large platforms and the future of podcasting in both audio and video formats.
Todd and Rob sign off, asserting that they will continue to provide insights into the evolving podcasting industry in future episodes. They remind listeners of their next live show and thank their audience for tuning in.
The post The Infinite Dial Insights & HLS Streaming Explained first appeared on New Media Show.
In this episode titled “Harnessing Superfans for Podcast Success,” hosts Todd Cochrane and Rob Greenlee engage in a lively discussion covering various podcasting topics. The episode opens with Todd humorously admitting he overslept, leading to their usual banter about their long-standing podcasting journey.
Rob introduces the idea of podcast superfans, referencing an article that illustrates how heavy podcast listeners, who listen for over eight hours per week, are significantly more engaged with advertised products. They mention statistics about superfans and their purchasing behavior, highlighting the effectiveness of podcast ads on these dedicated listeners.
The conversation then shifts to the state of podcast advertising, with Rob noting recent drops in CPMs (cost per thousand impressions) shared by an acquaintance in the industry. Todd and Rob discuss the reliance on programmatic versus dynamically inserted ads, with Todd expressing skepticism regarding the effectiveness and transparency of current advertising methods.
As they explore the concept of superfans further, Todd mentions the importance of listener engagement and how podcasters can build relationships with their audiences. The hosts reflect on how personal donations from fans can often be a better indicator of superfans than mere listenership.
Rob emphasizes the need for a diversified revenue strategy for podcasters, advocating for creators to explore avenues like merchandise and direct fan contributions rather than just relying on big-name advertisers.
The episode progresses into discussing the impact of AI on podcasting, with Rob highlighting a case where a guest managed to increase downloads simply by changing the publication date of an old episode, effectively marketing it as a new release. They delve into the ethics of such practices and the potential repercussions for podcast creators who use similar tactics.
Todd offers insights into the challenges of maintaining a podcast’s audio quality and how technology sometimes complicates the process, referencing his recent technical issues with OBS. They acknowledge the importance of understanding audience engagement metrics and how the industry evolves with new tools and platforms.
Towards the end of the episode, Todd and Rob reflect on the changing media consumption landscape, including the rise of YouTube as a primary device for audiences. They reiterate the importance of building one’s brand through direct engagement channels like websites and email newsletters while also discussing how AI and technology can further assist in understanding audience behavior and improving content strategy.
The episode closes with Todd sharing thoughts on leveraging AI tools for enhancing podcast content and project management. Both hosts express optimism about the future of podcasting and the continuous need to adapt strategies in response to evolving technologies and audience expectations. They bid farewell, with Todd promising to improve technical aspects for the next broadcast.
The post Harnessing Superfans for Podcast Success #622 first appeared on New Media Show.
In the episode titled “Navigating the Podcasting Landscape in 2025,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, particularly focusing on the challenges and opportunities for podcasters in the coming years.
The episode begins with Todd mentioning some difficulties related to using OBS for streaming and recording, contrasting it with his experiences with other audio equipment like the Rodecaster and TriCaster. He seeks help from the audience regarding an issue with his Elgato Facecam Pro that isn’t being recognized by his Macbook Pro.
Rob responds to Todd’s audio issues, discussing the differences in audio quality across platforms like Zoom, OBS, and the Rodecaster. They engage in a conversation about the frustrations of tech setups and audio routing challenges as they attempt to enhance their show quality. Todd expresses his interest in finding someone knowledgeable in OBS for consultation.
Transitioning into the main theme, Rob poses the overarching question of whether podcasts are ready for the future, citing feedback from the community indicating a fatigue with discussions surrounding AI and video versus audio content. They explore the division within the industry regarding preferences for audio-only or video content, suggesting that many creators are resisting change while also grappling with emerging technologies.
Rob highlights a news piece about a new AI tool called Audio Shake that claims to separate overlapping voices in podcasts, and they question its effectiveness, debating how overlapping conversations affect listener experiences. Todd expresses skepticism about audio quality when using such tools and their value in editing.
The conversation shifts to references made in industry articles. Rob shares that some listeners are tired of the ongoing conversation around audio versus video and highlights how platforms like Pocket Casts are launching features for better web listening experiences. Todd notes that users of WordPress PowerPress see higher web listening ratios compared to those with simple landing pages.
Rob mentions that listener engagement can vary and emphasizes the importance of making content easily available. They also discuss the importance of being indexed and discoverable while aligning it with audience needs, further elaborating on the mixed landscape of audio and video podcasting experiences across platforms.
Throughout the episode, they discuss their own personal experiences in podcasting, technical challenges, and market dynamics. They recognize the influences of societal changes, tech advancements, and podcasting industry trends on the future of content creation, with an understanding that successful podcasting in the future will hinge on adaptability to these shifts.
As they wrap up, Todd shares that the Blueberry team will be attending the upcoming Travelcon event and other podcast-related conferences, while both hosts highlight their engagement with listeners and their desire to continue serving the podcasting community. The episode concludes with an invitation for listeners to join them live for future discussions.
The post Navigating the Podcasting Landscape in 2025 #621 first appeared on New Media Show.
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee welcome Mark Webster, the Head of Adobe Podcast.
Mark expresses his excitement about being on the show and describes Adobe Podcast’s growth and features, mentioning that he joined Adobe in 2018 after his company, SaySpring, was acquired. The discussion transitions into developing the Adobe Podcast platform, emphasizing the importance of creating a user-friendly interface for new and experienced podcasters. Mark shares that Enhanced Speech, an AI-driven feature, has gained immense popularity, with many users improving their recordings.
Todd and Rob delve into how Enhanced Speech enhances audio quality and how the platform simplifies the podcasting process. They touch upon text-based editing, which makes editing audio feel more intuitive for users. Mark highlights that Adobe Podcast is designed for ease of use, allowing creators to focus on content instead of getting lost in complicated editing processes.
The hosts also discuss types of microphones and their relevance to the advancements made by Adobe Podcast. Mark asserts that even lower-quality microphones can still produce good audio when paired with the right software tools. While starting with high-quality audio is ideal, Adobe Podcast’s features mean that creators do not need expensive setups to achieve professional results.
As the conversation evolves, Mark highlights the potential future developments of Adobe Podcast, including the integration of video recording and editing, to support creators’ growing needs. He emphasizes the importance of making podcast creation accessible and efficient.
The hosts touch upon different features of Adobe Podcast, including the free and premium plans available for users. Mark explains the benefits of both plans, highlighting the unlimited recording and editing capabilities offered in the premium version for a budget-friendly price.
Using Adobe Podcast’s AI-driven features, creators can enhance their audio, edit efficiently, and mix high-quality audio with video without complex software. Todd endorses Adobe Podcast, noting that it offers a streamlined experience for newcomers to podcasting.
Before concluding the episode, Todd and Rob mention the exciting developments in the podcasting landscape and how tools like Adobe Podcast make a difference for creators. Mark is thanked for his participation, and he shares contact details for listeners to reach out to the Adobe Podcast team.
The episode wraps up with a brief discussion about future shows and topics, including changing trends in the podcasting space and the excitement surrounding new audio and video content creation technologies.
The post Adobe Podcast – Simplifying Audio Editing – with Mark Webster #620 first appeared on New Media Show.
In this episode titled “Reaching for Five Billion in Podcast Advertising,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation with guest Steve Goldstein, delving into the podcast advertising industry’s challenges and goals.
The episode begins with Todd and Rob introducing the show and humorously addressing technical issues with the video display. Todd then invites Rob to introduce their guest, Steve Goldstein, the founder and CEO of Amplifi Media and an experienced figure in audio ventures. Rob establishes the context by discussing how the podcast industry has stagnated at a $2 billion revenue level for several years and outlines the quest to reach a $5 billion revenue goal.
Steve shares his insights from teaching a course at NYU on the business side of podcasting. He emphasizes the need for a unified rating system for podcast advertising, similar to Nielsen for television. He highlights the potential growth in podcast ad revenue, contingent on a better understanding of audience metrics and targeting brand advertisers who wish to build their brands rather than just drive sales with promotions like coupon codes.
The conversation shifts to the issues of brand safety and comprehension, with Rob voicing his skepticism on whether brand safety deters advertisers from investing in podcasts. Todd concurs, suggesting that it could be more of an excuse than a substantive reason for their hesitance. Steve emphasizes that without comprehensive metrics, advertisers are unwilling to invest heavily in a broad spectrum of podcasts.
As they discuss metrics, they explore how important it is for the industry to evolve from traditional measures like downloads to more nuanced engagement metrics that include audience composition and consumption habits. Both Rob and Todd express concerns that small shows struggle to gain the attention of advertisers, who tend to focus on more prominent, well-known podcasts, thereby overlooking many quality shows that could attract significant listener engagement.
The episode touches on various challenges podcasters face, including maintaining a balance between moderate ad frequency and ensuring their content remains engaging. Todd argues that despite the numerous efforts to satisfy brand advertisers, the podcasting industry has often not met their expectations.
Steve then reiterates his belief that podcasting is currently underreceived in ad spending, especially considering how impactful it can be in reaching younger audiences largely absent from traditional media. However, he acknowledges that the industry needs to get organized to present a coherent narrative and platform for advertisers.
The discussion continues about the complexities of programmatic advertising and how it’s become an alternative for advertisers looking to simplify their buying processes. Todd and Rob express concerns about the evolving focus toward programmatic advertising, noting that many small shows are overlooked in these processes despite having listenership and engagement.
As the episode winds down, Todd explains his openness to working with various advertising models but expresses frustration at the ongoing struggles of smaller shows to gain traction in the advertising ecosystem. They conclude the episode with reflections on the significance of authentic content creation while the landscape continues to shape itself around AI and other emerging technologies.
The hosts provide their contact information and encourage listener engagement, highlighting their ongoing commitment to discussing relevant issues in the podcasting world. Todd grants permission for AI tools to analyze and use the podcast’s content, inviting further interaction with the audience. The episode wraps up with the promise of returning for future discussions.
The post Reaching for Five Billion in Podcast Advertising #619 first appeared on New Media Show.
In this episode, “Podcasting 2.0: Progress and Challenges,” hosts Todd Cochrane and Rob Greenlee discuss the current state and future prospects of podcasting, particularly Podcasting 2.0, and its implications.
Todd begins by sharing his recent experience with a new productivity tracking method at work. He notes that he’s been trying to gain efficiencies by assessing his activities in thirty-minute increments. Rob responds by mentioning an upcoming guest, Mark Webster, head of podcasting at Adobe, who will join them to discuss Adobe’s initiatives in podcasting.
The conversation shifts towards addressing controversial topics in the podcast space, mainly revolving around Podcasting 2.0. Rob highlights the challenges and controversies related to the ongoing debate about audio versus video in podcasting, which John McDermott’s articles have sparked. Todd expresses skepticism regarding the potential shifts in terminology, such as “vodcast” for video podcasts, arguing that the term podcast does not need to be replaced and was always meant to encompass various media formats, including audio and video.
They continue discussing the status and adoption of Podcasting 2.0 features, such as transcripts and funding tags. Todd emphasizes that while significant features have been adopted significantly, there are challenges, particularly regarding app developers and major platforms like Apple and Spotify. He notes that until app developers adopt these features, the full potential of Podcasting 2.0 may not be realized. Rob adds that the lack of support from significant podcast platforms hampers wider adoption.
As the episode progresses, Todd and Rob reflect on the importance of actively informing podcasters about these features and the need for apps to provide listeners with value to maintain engagement. They discuss the balance of pushing these new features and the struggle for industry-wide acceptance, with both hosts acknowledging that major platforms’ behaviors and policies greatly influence the community.
Todd remarks on the historical context of podcasting’s growth and the shift towards video content. They analyze how podcasting remains a niche medium despite the rising popularity of video platforms, noting that those interested in podcasting should not expect immediate monetization and should be prepared for a long journey of hard work and building an audience.
Towards the end of the episode, they touch on the changing landscape of media, noting the rise of content creators from mainstream media making transitions to podcasting and other digital formats. The hosts also discuss the ongoing evolution of AI in content indexing and its potential effects on discoverability within the podcasting space.
In conclusion, both Todd and Rob acknowledge the complexity of the podcasting ecosystem, reiterate the need for continuous innovation, and encourage listeners to engage actively in building their podcasting practices. The episode emphasizes the ongoing challenges and developments in the Podcasting 2.0 landscape and reinforces the hosts’ commitment to fostering growth and adaptation within this medium.
The post Podcasting 2.0: Progress and Challenges #618 first appeared on New Media Show.
In this episode titled “IAB Certification, CodeADX & Artificial Intelligence,” hosts Todd Cochrane and Rob Greenlee start the discussion with a light banter about the live streaming process, noting the quickness in going live and the importance of engaging the audience promptly to prevent drop-offs.
They transition into a deeper discussion about podcasting, specifically focusing on the IAB (Interactive Advertising Bureau) certification that Todd’s company has recently undergone. Todd highlights that they are one 11 companies that have been certified for version 2.2 of the standards and mentions those who have not completed this process.
There’s an emphasis on the need for robust fraud prevention measures in podcasting analytics as Todd explains how their recent recertification has led to identifying dubious activities related to podcast download metrics that seemed inflated. One podcaster, using a PR firm to boost their numbers, faced a significant drop in their statistics after improvements were implemented to track legitimate downloads accurately. Todd discusses how some podcasts experienced rapid growth in downloads which turned out to be artificially inflated due to questionable practices of a PR firm.
Rob raises a philosophically interesting question about whether stricter metrics are beneficial for the industry and how companies might not want to lower their numbers for business model reasons. They both emphasize the importance of understanding actual download statistics over inflated figures primarily driven by ad revenue motivations.
The conversation then shifts toward their partnership with CodeADX, a service aimed at podcasters to help them leverage exclusive affiliate deals with vendors. Todd explains how CodeADX works, highlighting the better exclusivity deals compared to typical affiliate marketing platforms. He shares his own positive experiences integrating CodeADX into his shows, noting the gradual buildup of sales through repeated promotion.
Next, Todd and Rob pivot to the topic of artificial intelligence (AI), examining its growing influence in the podcasting space. Rob expresses how AI is being utilized for various tasks, including voice cloning, audio editing, and marketing. He discusses how AI-generated videos are gaining popularity on platforms like YouTube and raises the question of what makes a video podcast different from regular YouTube videos.
The hosts touch on the potential ramifications of AI in content creation, including how it could affect human podcast creators. They ponder whether AI could generate better podcasts than humans in the future, acknowledging that AI currently lacks genuine creative instincts but has the capacity to analyze and compile information efficiently. Todd shares his experience of using AI tools to help outline scripts for projects, emphasizing that while AI saves time, human oversight remains crucial for maintaining quality and authenticity.
As the conversation progresses, they consider the potential market dynamics where AI content could overshadow human content, leading to deeper debates about authenticity in creation. They explore the possibility of AI intelligently creating content, driving systemic change in content production, and even hinting at the transformational potential of AI coupled with quantum computing.
Finally, they contemplate whether human podcasters can survive in an age where AI plays a significant role in content creation. Todd asserts that humans will always seek authenticity and connection, suggesting that despite technological advances, the desire for genuine human interaction will be paramount.
Rob wraps up discussing how AI agents could potentially help streamline content creation and enhance human capabilities, leading to a future where creators adapt and leverage these technologies intelligently. The episode concludes with an open dialogue about the future of AI in podcasting while being cautious about its implications for human content creators.
The post IAB Certification, CodeADX & Artificial Intelligence #617 first appeared on New Media Show.
Local Podcasting: Should we lean in, or is it for naught? In this episode, “The Power of Local Content in Podcasting,” hosts Todd Cochrane and Rob Greenlee welcome listeners and mark their six-hundred-sixteenth episode. They humorously suggest that donations of $616 be a worthy goal. They engage in light banter about their podcasting journey, donation requests, and the value they believe they bring to their audience.
The discussion then shifts to the importance of audience engagement as they explore podcasting about major platforms like YouTube. Todd mentions an interesting point brought up by Rob: Google CEO Sundar Pichai highlighted podcasting during a quarterly earnings call, suggesting that YouTube is becoming a significant problem.
Todd also shares insights about a new product called Katana, which enhances Zoom recordings for podcasters and video creators. Rob responds by noting a trend of platforms integrating AI tools to streamline content creators’ processes, highlighting the efficiency of these new technologies.
The conversation evolves toward the evolution of podcasting tools and workflows. Todd discusses how advancements have allowed for quicker production times, benefiting independent creators who often work solo. Rob emphasizes the pressure of content creators wishing to grow audiences and monetize their efforts, reflecting on the shift toward professionalization in podcasting.
The hosts also touch on the decline of local content in media, expressing concern that many creators focus on broader or national narratives rather than addressing local issues that engage communities. They discuss how regional radio stations have lost their uniqueness through syndication, leading to less community involvement.
They highlight that awareness and participation in local matters tend to surge only when something negatively affects the local community. This leads to discussions on how the younger generation might lack interest in local issues compared to national or global events.
As the episode progresses, Todd and Rob discuss broader industry trends, touching on issues like layoffs and the emergence of new startups within the podcasting sector. They examine the potential future of balancing audio and video podcasting.
Further, they delve into advertising and monetization, debating the ethics of guests paying to be on specific podcasts. They also mention notable figures in the industry the shift towards more transparency in podcasting-related agreements, and the broader implications these changes have for content creation.
Before wrapping up, Todd mentions his positive experience with GoDaddy’s promotional codes and comments on unexpected conversion growth. They conclude by discussing the potential impact of legislative changes on NPR and the podcasting community and anticipate the continued evolution of local content’s role in podcasts.
Overall, the episode highlights the challenges and opportunities in podcasting, the significance of local content, and the ongoing shifts in the industry landscape. Todd and Rob sign off, encouraging listeners to stay engaged in their local communities and consider the power of localized podcasting as part of the broader media conversation.
The post The Power of Local Content in Podcasting #616 first appeared on New Media Show.
In this episode hosts Todd Cochrane and Rob Greenlee reconnect after attending Podfest in Orlando, where they briefly discuss the unexpected cold weather during the event and provide updates on their activities since returning home. A big disclosure by Todd reveals his experimentation with chapter files to track ad engagement more effectively, detailing how he tested this by placing chapter files related to a GoDaddy advertisement within his show, allowing him to gather listener data without needing assistance from their podcast host.
They begin their discussion by highlighting upcoming guests on their shows, including someone from Adobe Podcasts, while Todd hints at a significant announcement from Apple that he can’t yet disclose due to a non-disclosure agreement (NDA). Rob shares insights about the recent Podcast Hall of Fame event, describing improvements in production compared to previous years but noting some remaining rough edges.
The hosts contemplate the future of the Podcast Hall of Fame, emphasizing the need for greater international participation in nominations and voting, as well as the challenge of having a broad knowledge of international podcasters. They explore the growing interest in podcasting among businesses, with Todd reporting an increase in inquiries and interest from international organizations—a sign of a potential revenue revival.
They shift their conversation to major podcasting platforms, discussing Spotify’s, including Google’s strategic play in removing Google Podcast to shift focus to YouTube. They express concern over how video content is affecting traditional audio podcasting and note a divergence in opinions regarding video in the podcast space.
The hosts also share their observations from Podfest, discussing the types of vendors present, such as Adobe and Shure, and expressing a need for more creators to engage with the event. They reminisce about the mixed attendance figures and the potential for the event to grow.
Toward the end, they comment on the new awards being offered by Spotify and the changing landscape of advertising in podcasting, noting the importance of emotional and engaging ads compared to bland ones.
After a brief diversion into speculative discussion around TikTok’s presence and recent government scrutiny, they return to talk about the future of traditional media companies and their adaptation to the growing importance of online podcasting. They conclude the episode by inviting listeners to offer feedback and tips for future shows while discussing the potential restructuring of their YouTube channel.
The episode wraps up, and the hosts encourage follow-ups and donations for the show, ending with a lighthearted banter about their next episode and thank the audience for listening.
The post Client Side Tracking in Podcast Apps Live Now #615 first appeared on New Media Show.
In this engaging episode of the New Media Show, recorded at Podfest 2025, hosts Todd Cochrane and Rob Greenlee explore the dynamic and evolving landscape of podcasting with industry insiders Rocky Thomas and John Miles. The live setting at Podfest added a vibrant atmosphere, and several key themes and debates are tackled throughout the episode. … Continue reading Podcasting Insights from Podfest 2025 #614 →
The post Podcasting Insights from Podfest 2025 #614 first appeared on New Media Show.
The episode starts with Todd Cochrane and Rob Greenlee discussing the complexities of keeping up with technological updates and verifications. They illustrate the rapid pace of technological advancements and their impact on their daily podcasting operations, setting the tone for a conversation on how these technologies intersect with new media.
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Podscribe December Ranker Analysis:
The hosts discuss the details of the Podscribe December Ranker, which lists the top podcasting platforms and their performance on RSS and YouTube.
– Rob shares insights about discrepancies noted in podcast plays via RSS feeds compared to YouTube, highlighting the differences in metrics and what counts as a play on each platform.
– The discussion raises questions about the reliability of Podscribe’s data and what it truly represents, pointing to the need for clarity and transparency in the podcasting data metrics. -
Growth Trends in Podcast Consumption:
The hosts discuss notable growth trends in podcast consumption across different platforms, focusing on audio-first platforms showing significant month-over-month growth.
– They also examine how video podcasts perform compared to audio podcasts, with some platforms showing higher engagement on YouTube. -
The Challenges of Measuring Podcast Success:
The conversation shifts to the complexities of measuring podcast success in terms of plays and downloads, exploring how these metrics differ significantly between platforms like YouTube and traditional RSS feeds.
– They touch upon monetization differences, highlighting how YouTube monetizes views compared to how traditional podcast ads are integrated and measured. -
The Future of Podcasting:
The discussion also covers predictions for the podcasting industry, including the integration of AI in podcast production and potential trends in the next 1-2 years.
– The hosts speculate on the continuing convergence of audio and video in podcasting, discussing how this hybrid model may shape the industry’s future landscape.
In conclusion, Todd and Rob encapsulate a broad analysis of the current state and potential future of podcasting, emphasizing the need for more transparent data to better understand consumption patterns across different platforms. This episode sheds light on the evolving nature of podcasting as it straddles the lines between traditional audio formats and the burgeoning video podcasting scene.
The post The Hybrid Podcasting Era: Merging Audio and Video #613 first appeared on New Media Show.
In this podcast episode, hosts Todd Cochrane and Rob Greenlee dive deep into the controversy surrounding the Honey Extension and its impacts on affiliate marketing. The episode unfolds with both hosts catching up and sharing brief updates about their personal and professional activities, notably referencing Todd’s impending return to the United States and Rob’s back-to-back podcast sessions.
The main topic emerges when Todd introduces his longstanding issues with the Honey plugin. This browser extension by PayPal aims to help users find discounts and promotional codes while shopping online. However, Todd expresses significant frustration, explaining how his exclusive promo codes were used on Honey without linking to his affiliate rewards. He describes the situation as deceptive, claiming Honey usurps the benefits typically intended for original publishers like himself.
Rob, intrigued, asks Todd how users are attracted to install Honey, pondering on the perceived benefits versus the ethical pitfalls highlighted by Todd. The conversation intensifies as Todd describes a scheme where Honey potentially and illicitly overrides affiliate links, diverting the earnings from creators to itself when users make purchases through affiliate links while activating the plugin.
The hosts discuss the broader implications for all content creators who use affiliate marketing to monetize their platforms. Todd shares a historical analogy with his dealings with Commission Junction (CJ), outlining how challenges with affiliate link tracking led to significant revenue discrepancies. He advises that podcasters and creators using such systems advocate for better attribution of manual promo code entries at checkout to ensure deserved earnings aren’t withheld due to technical oversights.
Throughout the discussion, Rob and Todd ponder the ethical questions surrounding companies like PayPal (owner of Honey) and their responsibilities versus the monetization struggles of independent creators. By the end of the episode, they segue slightly into the anticipated impact of video content on podcasting, a topic sparked by a piece from journalist Nick Quah discussing the evolving media landscape where video content might overshadow traditional podcast formats.
The episode wraps up with the hosts reflecting on their experiences with affiliate systems, the ongoing technological evolutions in content discovery and monetization, and the broader changes in the podcasting industry. They emphasize the importance of reliable, creator-friendly platforms that support sustainable monetization strategies amidst evolving digital landscapes.
The post Honey Extension Controversy: Unveiling Affiliate Scams #612 appeared first on New Media Show.
In this episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the hosts discuss their predictions for podcasting in 2025.
The conversation starts with Todd discussing the various online streaming platforms he has been experimenting with, specifically StreamYard, Riverside, and Restream. He shares frustrations about these platforms’ usability features, noting that specific platforms lack efficient screen-switching capabilities, which frustrate his workflow during live-streamed tech shows.
Rob then suggests considering OBS as an alternative, noting its steep learning curve but potential benefits. Todd laments spending on multiple streaming services that don’t meet all his needs. They agree that while some services come close to perfect with certain features, others lag frustratingly behind.
As the conversation evolves, they delve into broader predictions for podcasting in 2025. Both hosts agree that video podcasting will continue to gain attention, though they share concerns about whether monetization models for video content will become viable for creators. They also predict a rise in highly specialized podcasting networks focusing on niches, reflecting a media industry trend towards more targeted content offerings.
The conversation concludes with speculation about new technologies impacting podcasting, like evolving AI capabilities that might alter content production and distribution. The participants express skepticism about AI in content creation and stress the importance of authenticity in human-generated content.
Overall, the episode captures technical frustrations, insights into evolving media strategies, and thoughtful predictions about the podcasting industry’s trajectory into 2025. It is wrapped up in a candid and engaging conversation between two veterans in the field.
The post New Media Show – Podcasting Predictions for 2025 #611 appeared first on New Media Show.
In this podcast episode titled “Tired of the Video Discussion? Thank, Spotify / YouTube,” hosts Todd Cochrane and Rob Greenlee engage in a comprehensive discussion around various aspects of podcasting, technology, and media platforms. The episode initiates with Todd explaining their switch to a new recording platform, Riverside, due to issues with video quality on other platforms. Both hosts express their frustrations with the limitations and changes in video uploading and streaming on platforms like Restream and StreamYard.
As the conversation progresses, they delve into recent developments with Riverside, including a significant funding round and new features like multitrack editing tools. Discussion shifts to general platform updates and their implications for content creators, highlighting how different platforms are integrating tools that simplify the content creation process and offer direct publishing to platforms like YouTube.
Midway through the episode, Todd and Rob discuss broader trends in the podcasting industry, including Spotify’s impact on podcast publishing and the handling of video content on the platform. They explore the technical and strategic challenges of adapting to platforms like Spotify that prioritize video, discussing potential impacts on audio content and advertising revenue.
The conversation shifts to lighter topics, including humorous anecdotes and personal experiences, maintaining a dynamic and engaging discourse. They touch on industry events, future predictions about video content, and the sustainability of heavy investments in video by big companies which might lead to layoffs if these investments do not return profits.
Throughout the episode, Todd and Rob maintain a critical and insightful dialogue on the evolving landscape of podcasting and video content, providing listeners with a deep dive into technical challenges, platform dynamics, and industry shifts. They wrap up the episode discussing their own experiences and plans with their podcasting endeavors and reflect on the broader implications of recent industry developments for independent creators and big platforms alike.
The post Tired of the Video Discussion? Thank, Spotify / YouTube #610 appeared first on New Media Show.
Is Dave Winer intentionally ignoring the advancements of RSS that the Podcasting 2.0 initiative has been undertaking? I contend he has. In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee engage in a varied discussion that starts with a casual conversation about Thanksgiving experiences and quickly dives into deeper issues regarding the current state and future of podcasting. The conversation is sparked by a statement from Dave Winer about the evolving use of the term “podcast,” particularly how it’s being co-opted by video content on platforms like YouTube. Winer suggests that enhancing the open podcast platform is crucial to preserving the creative essence of podcasting.
Todd and Rob discuss their concerns about the dilution of the podcast identity, emphasizing their efforts through “Podcasting 2.0” to innovate on RSS feeds, which they feel Winer underappreciates. They express frustration over Winer’s lack of engagement and his focus on past achievements.
Todd explains why he has stopped using Cloud Wowza for live HLS video due to cost inefficiency, directing viewers instead to individual platforms.
A significant portion of the discussion revolves around the changes and strategies in platforms like Spotify and YouTube, particularly how these platforms are influencing podcast formats and the importance of maintaining audio podcast integrity alongside video offerings. They criticize the industry’s heavy monetization tactics, often leading to overloaded ad placements that could alienate listeners.
Todd and Rob also explore broader trends in content consumption and platform loyalty and how podcasters can strategically navigate these changes to protect their content and audience engagement. They reflect on the need for podcasters to educate themselves on new technologies and innovations to keep up with the evolving media landscape.
Throughout the episode, the hosts maintain a light-hearted yet pointed critique of various players in the podcasting industry, including platform giants and even the pioneers who seem resistant to new changes. The episode ends with a call to podcasters to be adaptable, proactive, and mindful of their content’s integrity and strategic choices in a rapidly shifting digital environment.
The post Dave Winer & RSS #609 appeared first on New Media Show.
In this episode of the podcast “Podcasting is the Media,” hosts Todd Cochrane and Rob Greenlee explore significant changes and developments within the podcasting industry. Todd Cochrane starts the conversation by reflecting on the broad perspective that podcasting and online media have become synonymous with mainstream media. Rob mentions specific shifts, like Comcast’s move away from mainstream cable channels due to declining audiences.
Rob Greenlee expands on the idea, discussing the role of video in podcasting and how major platforms have influenced the industry’s evolution. He talks about the derogatory treatment of video podcasting by more giant platforms like Spotify and the industry’s potential mistakes in handling video content. The discussion shifts to technical aspects of podcast video delivery and the economic factors that host platforms must consider.
Further into the episode, Todd highlights Apple’s responsiveness and innovation regarding podcasts, hinting at upcoming features that could benefit podcast creators. The conversation turns to the complexities introduced by platforms like Spotify.
The hosts also touch upon censorship and content management issues on various platforms, and Todd shares insights into some podcasts facing challenges with Spotify over content rights and licensing. They delve into the broader implications of how platforms manage user content and the potential barriers that proprietary platforms can establish, which may affect the open nature of podcasting typically enabled by RSS feeds.
The conversation takes a broader turn as they discuss the transitions from broadcasting to podcasting, referencing significant shifts seen within industries as mainstream media figures move to independent podcasting ventures. This leads to a discussion about ‘new media’ and whether traditional platforms like radio and cable are still relevant compared to the rapidly evolving podcast space.
Toward the end of the episode, Rob reflects on the potential future of podcasting, suggesting that it might increasingly blend with general online content creation rather than be a standalone format. This leads to their final thoughts on the importance of maintaining an open platform for podcasting, contrasting it with more closed ecosystems like YouTube or proprietary streaming services, where creators have less control.
This episode provides a comprehensive overview of the podcast industry’s current state and challenges, particularly focusing on the impact of technological changes, platform policies, and the shift toward more controlled content environments. The hosts emphasize the importance of maintaining the open, innovative spirit of podcasting amidst these developments.
The post Podcasting is the Media #608 appeared first on New Media Show.
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various topics related to the podcasting industry.
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Podcast Hall of Fame Updates:
– Rob Greenlee talks about his recent work with the Podcast Hall of Fame, including updating the website and setting up a new board of governors to make the organization more inclusive. He mentions plans to have a more formalized nomination and voting process, aiming to expand recognition globally, although he acknowledges the challenges due to the shorter history of podcasting in international markets. -
Media Industry Observations:
– The hosts discuss recent changes in the media, explicitly mentioning layoffs at iHeart and the overall shrinking job market in traditional media sectors like radio. They speculate these changes might be preemptive measures by companies bracing for an economic downturn. -
Spotify’s Video Podcast Offerings:
-Discussion surfaces about Spotify’s push into video podcasting, including its strategy to offer ad-free video podcast viewing for premium subscribers in several countries and how it plans to compensate hosts based on viewership milestones. -
Buying Podcast Ads:
Quoting Rocky Thomas from SoundStack at the ASI Radio and Audio Conference, the challenges of buying podcast ads are addressed. It was noted that although there are numerous advertising options in podcasting, the process remains cumbersome, which could be streamlined by aligning podcast ad buying terminologies more closely with those used in radio advertising. -
Live Audience Interaction:
Throughout the podcast, Todd and Rob take comments from a live-streaming audience, answering questions and acknowledging listeners tuning into the broadcast. -
Future Planning:
They discuss plans for the Podcast Hall of Fame, suggesting possibilities like hosting multiple induction ceremonies yearly to handle backlogs and increase recognition frequency. Todd also suggested a new podcast series featuring interviews with Hall of Fame inductees.
Throughout the episode, Todd and Rob blend their in-depth discussion of technical and industry topics with listener interactions and personal anecdotes from their extensive experience in podcasting, creating an informative yet conversational atmosphere.
The post Podcast Hall of Fame – Industry Layoffs – Podcast Ad Buying #607 appeared first on New Media Show.
In the podcast episode titled “Legacy media is dead – Long live Podcasting!” hosts Todd Cochrane and Rob Greenlee discuss various issues concerning the state of media, particularly focusing on the rise of podcasting and its impact on traditional media, politics, and advertising.
The episode begins with Todd experiencing technical issues with his RODECaster Duo, which keeps disconnecting from his MacBook. This leads to a discussion on potential compatibility issues after a recent Mac update and the advantages of hardwired connections over wireless setups.
Rob shifts the conversation towards the influence of podcasting on the presidential election, suggesting that independent media, including podcasts, has become a significant source of information. He believes that podcasts offer detailed information and are less likely to spread falsehoods compared to traditional media. The hosts debate the role of podcasting in shaping public opinion, particularly during elections, and discuss the shift from celebrity endorsements to influencers like Joe Rogan who seem to resonate more with today’s voters.
There is a specific focus on how podcasting contrasts with legacy media. Todd reads a listener’s comment about how new media influencers potentially swayed voter behavior in favor of specific candidates. This leads to a broader discussion on the trustworthiness of media sources and the evolving landscape of media consumption where podcasts and online platforms are becoming more influential.
Throughout the episode, they express concerns about the potential misuse of editing within podcasts to misrepresent discussions—a practice they disdain and believe should be transparent to listeners. Both hosts reflect on the dynamics of media credibility and audience trust, analyzing how political biases and misinformation could tarnish media reliability.
Todd and Rob also talk about Spotify’s role in podcast distribution and advertising, touching upon issues with feed caching and their impact on content updates. They delve into technical aspects like the use of Brotli compression and its compatibility with Spotify’s systems, suggesting potential business motives behind technical decisions that affect podcast hosting and distribution.
Towards the end of the episode, the discussion pivots back to the impact of digital media on traditional broadcasting, with Rob suggesting that mainstream media must adapt or face diminishing relevance. They conclude by reaffirming their commitment to providing truthful, unedited content in their podcasts, promoting transparency and listener trust as foundational values.
Technical issues arise once again as Todd’s equipment loses connection, but despite these disruptions, the episode covers a range of topics linked to the overarching theme of shifting power dynamics in media due to the rise of podcasting and digital platforms.
The post Legacy media is dead – Long live Podcasting! #606 appeared first on New Media Show.
In this episode, hosts Todd Cochrane and Rob Greenlee delve into a multi-part discussion on issues impacting podcasting and the broader media landscape. The episode is informative and covers three main topics:
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Download Fraud in Podcasting:
The hosts discuss an issue with a Spanish newspaper that made the top podcast list by auto-downloads, which inflated their numbers significantly. This practice violates the IAB podcast measurement guidelines. Todd shares an experience from Blubrry, where a similar issue occurred due to a code error in their web player, underscoring the challenges and the necessity for adherence to ethical standards in podcast statistics. Todd and Rob discuss the mechanisms and the technology behind these fraudulent activities and emphasize the importance of maintaining trust and transparency in podcast statistics. -
Joe Rogan’s Interview with Former President Trump:
The conversation shifts to a recent significant event in podcasting—Joe Rogan’s interview with former President Donald Trump. This segment is notable for its potential implications for the media industry and politics. The hosts reflect on how traditional media no longer monopolizes large-scale interviews due to the advent of new media platforms like podcasts. They compare the extent of the audience reach and the massive viewership numbers that online platforms achieve compared to traditional media channels. -
Decline of Traditional Media:
Todd and Rob discuss the decline of trust in traditional media, speculating that biased media coverage and the lack of exhaustive, unedited content contribute to this trend. They explore how podcasts are filling this gap by providing long-form, unedited content that allows for a more nuanced understanding of interview subjects, such as political figures.
Throughout the episode, the hosts share their insights on the evolving media landscape, the vital role of ethical standards in podcasting, and the potential future where podcasts may increasingly serve as a primary source of detailed, trusted information. They also touch upon the broader implications of these changes for democracy and public engagement.
The post Download Fraud – Decline of Old Media – Joe Rogan and Former President Trump #605 appeared first on New Media Show.
In this episode of the “New Media Show, with guest Matt Cundill,” host Rob Greenlee starts the session by introducing Matt Cundill, a seasoned podcaster and voice from the radio industry. The episode begins with Greenlee explaining that Todd Cochrane is unavailable, and Cundill has joined him to discuss various pertinent topics within the realm of podcasting and media.
The conversation starts with discussing the implications of former President Donald Trump’s scheduled appearance on Joe Rogan’s podcast. It delves into the broader impact of politicians participating in podcasts and how this reflects on the medium’s growing influence. Cundill offers his perspective on podcasts becoming a significant platform for political engagement, highlighting how podcasts can reach key demographics that traditional media may not.
The hosts then discuss the successful live-streaming event Heroes For Democracy, co-produced by Rob Greenlee. This event leveraged platforms like StreamYard to engage a substantial audience. This segues into a broader discussion about the opportunities and challenges in the podcasting landscape, including the growth of local podcasts and the role of local radio stations.
Matt Cundill shares insights from Tom Webster’s study from Sounds Profitable, focusing on audio vs. video consumption preferences among podcast listeners. They explore the significance of a video strategy for podcasters, considering YouTube’s critical role in content discovery and audience engagement.
Tech Spotlight shifts to Google Labs’ NotebookLM, an AI-powered tool designed to assist podcasters with episode planning, scriptwriting, and content generation despite lacking audio or video cloning capabilities.
The conversation also covers the Canadian Podcast Awards, highlighting their significance and accessibility to participants.
Throughout the episode, Greenlee and Cundill continue to explore the evolving dynamics of podcasting, including the integration of technologies and the strategic importance of video content. They conclude with reflections on the current and future states of media consumption, audience engagement strategies, and the overarching impact of podcasting in the digital age.
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The post Trump on Rogan and Podcast Insights with guest Matt Cundill #604 appeared first on New Media Show.
In this episode, Todd Cochrane and Rob Greenlee engage in an extensive discussion covering various trends relevant to the podcasting industry. Todd greets the audience and shares anecdotes from his travels, emphasizing the logistical challenges of international podcasting. Rob responds with technical insights, discussing issues and solutions related to podcasting hardware and software.
The conversation shifts to a detailed analysis of industry trends, mainly focusing on Libsyn’s new CEO appointment. Todd and Rob discuss the implications of these executive moves, especially highlighting the background of the newly appointed CEO from Megaphone and his potential impact on Libsyn’s future direction.
Throughout the episode, the hosts talk about the broader podcasting ecosystem, including changes in podcast consumption patterns and the evolving role of major platforms like Apple Podcasts and Spotify. They express concerns about the centralization of podcast content and the potential dilution of the open RSS feed system that has traditionally empowered independent creators.
Additionally, Todd and Rob explore technical advancements in podcast production, such as new video streaming services and hardware that cater to multi-camera setups, reflecting on how these tools can enhance podcast production values.
The dialogue also includes personal insights from the hosts’ experiences in podcast hosting and content distribution, underscoring the challenges and strategies for podcast growth and monetization.
In conclusion the episode, the hosts discuss their future aspirations for podcasting technology and the importance of maintaining an open, innovative environment that supports independent creators, given increasing corporate influence in the podcasting space.
Throughout the episode, Todd and Rob maintain a detailed, analytical perspective on the state of the podcast industry. They discuss technical specifics, industry news, and their personal experiences and predictions for the future of podcasting.
The post New Trends and Executive Moves #603 appeared first on New Media Show.
In this podcast episode, titled “The Future of Podcast Monetization: Beyond Traditional Ads,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation about several pertinent topics related to the evolving landscape of podcasting. The episode unfolds with Rob joining remotely from New York where he attended both the NAB Show and Advertising Week. … Continue reading The Future of Podcast Monetization: Beyond Traditional Ads #602 →
The post The Future of Podcast Monetization: Beyond Traditional Ads #602 appeared first on New Media Show.
Hosts Todd Cochrane and Rob Greenlee are joined by guest Adam Curry. The session delves deeply into the current state, history, and future of podcasting. The episode starts with introductions and a quick exchange of pleasantries among Todd, Rob, and Adam. Todd and Rob tease some of the topics they plan to discuss, focusing on … Continue reading Whats Next in Podcasting with Adam Curry #601 →
The post Whats Next in Podcasting with Adam Curry #601 appeared first on New Media Show.
Welcome to Episode 600 – In this podcast episode, hosts Todd Cochrane and Rob Greenlee delve into the intricacies and motivations behind the push towards video podcasting, shedding light on various factors, especially the influence of ad revenue. The episode opens with casual banter before Todd shares intriguing details from a recent undisclosed meeting concerning … Continue reading Unveiling the Push for Video Podcasting #600 →
The post Unveiling the Push for Video Podcasting #600 appeared first on New Media Show.
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss various aspects of podcasting, technology, and media content creation.
The episode begins with a casual conversation about the updates and adjustments in their set-ups, including technology upgrades by Todd, such as a new Apple Studio and microphone stand. Rob responds to these updates, considering the implications for their show quality and viewer experience.
The hosts then shift to the core topic, “The Ugly Baby Discussion in Podcasting,” which metaphorically describes issues within the podcasting industry, particularly how content creators perceive their work versus external perceptions. Todd sets the stage by listing numerous factors that could impact podcast success, including content relevance, marketing strategies, audience engagement, distribution methods, and technical issues. He emphasizes having realistic objectives for podcast growth and maintaining quality content.
Rob introduces the concept of podcasters’ overestimation of their content quality, inspired by the analogy of “the ugly baby.” They explore the difficulty of having honest conversations with podcasters about their show’s quality or lack thereof. This segues into a broader discussion on the complexities of podcast production, exemplified by successful, multi-person productions compared to typical individual or smaller team productions.
The conversation then delves deeper into the practical and technical adaptive strategies successful podcasters can employ. Todd reminisces about advice from his grandmother, which equates appreciating one’s content with being ready to improve where necessary. Rob adds to this by discussing the importance of perspective in gauging podcast success and how podcasters need to assess their audience size and engagement realistically.
Rob and Todd also discuss the challenges and implications of relying primarily on more giant platforms like Spotify and Apple for podcast distribution and visibility. They debate the merits and downsides of exclusivity vs. broad distribution, with Todd advocating for a diversified approach to avoid dependence on single platforms.
The hosts then discuss broader industry tactics, including adapting to listeners’ feedback, understanding the competitive landscape, and handling transitions in technology and listener behavior. They stress the need for agility in content creation and marketing.
Towards the end, they consider adapting content and strategy as the digital landscape evolves, ensuring relevance and engagement are maintained. The episode closes with a broader reflection on the state of the podcast industry, the roles of major platforms, and a call for podcast creators to critically assess and adapt their strategies for sustained success.
Throughout the episode, the hosts maintain a light-hearted yet informative tone, interspersed with personal anecdotes and professional insights, making for an engaging discussion on the complexities and evolving nature of podcasting.
The post The Ugly Baby Discussion in Podcasting #599 appeared first on New Media Show.
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee thoroughly examine and discuss the recent Podcast Movement event in Washington, DC. They share their perspectives on how the event has transformed over time, suggesting it felt different from past events—likening it more to an industry-focused event rather than one focused on podcast creators.
Todd starts the conversation by discussing his experience as an exhibitor, noting a significant drop in engaging with new podcast creators, which seemed poorly represented at the event. This underrepresentation led him to speculate on possible reasons, such as scheduling during weekdays and the high costs associated with attending. Furthermore, Todd points out the logistical issues of the event, such as overly wide aisles that hindered interaction between exhibitors and attendees and the lack of carpeting, which made the venue uncomfortable for standing.
Rob contrasts previous Podcast Movements by sharing his observations on the placement of presentation stages directly on the exhibition floor, although beneficial for hearing presentations. He reflects on the broader implications of these changes on the podcast industry, suggesting that podcasting is undergoing a phase of professionalization and a shift away from independent creation due to economic pressures and a changing landscape prioritizing larger shows and networks.
Both hosts expressed concerns over the evolution of podcast events, which are leaning towards being more corporate. They emphasized exclusive company areas restricted to select attendees, which contradicts the inclusive and community-focused ethos traditionally associated with podcasting.
Towards the end of the episode, Todd and Rob shift the conversation towards possible solutions and broader industry trends. They discuss the need for a “Got Milk?”-style promotional campaign for podcasting to emphasize the value of audio content in an increasingly video-dominated market. Todd suggests that there needs to be a collective effort from successful figures in the podcasting community to advocate for the medium.
The episode wraps up with the hosts reflecting on the ramifications of the event trends they’ve discussed, pondering the future of the Podcast Movement and similar conventions, and advocating for a return to more creator-focused, accessible, and community-centric values in podcast events.
The post Does Podcasting Need its own “Got Milk” Campaign #598 appeared first on New Media Show.
In this episode of “Todd and Rob is Back in the Afternoon,” Todd Cochrane and Rob Greenlee embark on a wide-ranging discussion starting with Todd’s newly rebuilt studio. Todd details his extensive weekend efforts in wiring and cleaning up his new studio space, which visually appears like the old studio despite the new location. Rob empathizes with Todd, sharing his experiences with surplus cables and studio equipment.
The conversation then turns technical as Todd explains his complex internet setup, utilizing Starlink and a point-to-point connection due to his rural location’s limitations concerning broadband access. Much of the discussion underscores the challenges and high costs associated with improving rural broadband connectivity, highlighting Todd’s interactions with service providers and the government’s role in funding rural broadband.
Attention then shifts to a critical discussion of recent developments with Patreon and Apple’s App Store fees, analyzing the impact on creators and potential workarounds. Alongside this, they critique the broader media industry’s drive towards direct uploads and data analytics in podcasting, expressing concerns about possible negative impacts on the open nature of podcasting.
Todd and Rob also delve into podcasting standards, like RSS, fearing that a move away could diminish podcasters’ control over distribution. They stress the importance of maintaining podcasting as an independent and open platform that is resistant to dominance by large proprietary platforms.
Furthermore, the duo discusses the implications of the Global Alliance for Responsible Media (GARM) dissolution, the underlying platform NewsGuard, and its impact on podcast content filtering. Their conversation reveals skepticism towards these platforms’ intentions and benefits, urging podcasters to be vigilant about where and how their content is managed.
Closing the episode, Todd and Rob cover various other significant industry topics, including platform-specific issues, user experiences across podcast services, and emerging tools purportedly evaluating podcast audio quality.
This episode thoroughly examines podcasting logistics, the balance between innovation and maintaining traditional standards, and the ongoing debate over content management and platform control in the increasingly complex podcast industry landscape.
The post The New Studio is Complete and we are Live #597 appeared first on New Media Show.
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss a range of topics with guest Chris Krimitsos, focusing mainly on the growth and expansion of Podfest both domestically and internationally. They open by catching up on personal updates, including Todd’s move back to Michigan and setting up his new studio.
Chris Krimitsos joins the conversation to discuss recent developments at Podfest, including the introduction of new managing directors to help expand the event. He highlights the introduction of international versions of Podfest, such as in Bogota, Colombia, and reflects on the inaugural Podfest Asia in Manila. Chris elaborates on how these expansions help build a global podcasting community and foster worldwide networking and collaboration among creators.
The discussion shifts to logistical challenges, including an incident where the venue hotel closed down unexpectedly, leading to a hasty relocation. This segment opens up a broader conversation about organizing large-scale events’ unpredictability and dynamic nature.
Continuing, Chris shares insights into how adding new managerial roles at Podfest has alleviated some of his workload, allowing him to focus more on community building and strategic partnerships. He talks about the benefits of having additional hands on deck for handling operational tasks and expanding the reach and influence of Podfest through various international ventures.
Towards the end of their conversation, they touch on other topics, such as changes in other businesses related to podcasting, like traditional radio broadcasting, the evolution of podcast content globally, and the cultural specifics of podcasting in different countries. Chris, Todd, and Rob also discuss the importance of sustenance and growth in the podcasting industry, the challenges posed by external business pressures, and the roles of different companies in the evolving podcast market.
The episode wraps up by looking forward to Podfest events and expressing enthusiasm for continued engagement and innovation in the podcasting community, both in the U.S. and abroad.
The post Chris Krimitsos on Growth of Podfest Domestic and International #596 appeared first on New Media Show.
During this episode, hosts Todd Cochrane and Rob Greenlee, alongside guest Dave Jackson, engage in a comprehensive discussion centered on Dave’s new role at PodPage, the significance of having your podcast website, and the changing landscapes of podcast advertising and revenue streams.
The conversation commences with casual banter about recent personal updates, including Todd’s relocation and studio plans. Dave then elaborates on his recent transition from Libsyn to PodPage, highlighting his focus on providing personalized coaching to podcasters and his enthusiasm for his new role due to his alignment with PodPage’s goals and services.
Rob and Dave delve deep into the value of podcast websites, comparing the simplicity and SEO benefits of having your website for your podcast. Dave stresses how PodPage caters to podcasters who seek an easy setup without the complexities of managing their websites. Todd emphasizes the significance of owning a domain for direct listener access, especially in a potentially fluctuating SEO environment affected by how AI-driven search results are displayed.
The conversation shifts toward monetization and the evolving dynamics of podcast advertising. They discuss the potential saturation in ad markets and how platforms handle advertisements and sponsorships. They broach more technical and future-gazing topics, such as the decentralization of monetization through blockchain and crypto methods involving platforms like True Fans.
Finally, they explore the maintenance of robust direct listener relationships through value-for-value models, where podcasters can receive compensation directly from listeners through donations or other means as compensation for the value they deliver.
The episode wraps up with thoughts on managing and evolving podcast content for better monetization and audience engagement, emphasizing the balance between content quality and effective monetization strategies. The hosts and guests also field listener questions, providing insights and advice applicable to novice and seasoned podcasters.
The post Dave Jackson’s New Role at PodPage and the Value of Podcast Websites #595 appeared first on New Media Show.
In this episode, hosts Todd Cochrane and Rob Greenlee engage in a detailed discussion with Dan Franks, co-founder of Podcast Movement. Dan is the featured guest, discussing the upcoming Podcast Movement event in Washington, D.C.
The episode begins with what’s new for Podcast Movement, Dan, who delves into the preparations and expectations for the nearing Podcast Movement event, emphasizing the event’s logistical and content planning stages. Dan highlights the gathering’s evolution, noting the diverse set of attendees and tailored content that caters to varying interests within the podcast community. He mentions crucial logistical adjustments and promotional strategies to enhance the attendee experience.
A significant portion of their conversation explores how the event’s location in Washington, D.C., influences the types of attendees and what they might expect regarding keynote speakers and sessions, especially the ones involving NPR. Dan also details an uptick in governmental attendees.
The talk transitions into broader discussion topics within the podcast industry, including the impact of AI technologies on podcast production and ethical considerations surrounding AI-generated content. The hosts explore potential implications of AI integration, from content creation to legal challenges regarding copyright issues and disclosure.
Toward the end of the episode, discussions briefly cover Podcast Movement’s role in facilitating educational opportunities through its event programming and ‘Braindates,’ sessions designed for focused peer learning among attendees. Dan concludes with remarks on Podcast Movement’s continuous growth, its role in the podcasting ecosystem, and the event’s future.
Finally, Todd and Rob summarize the discussion, reflecting on Dan Franks’ comprehensive insights about the upcoming Podcast Movement and its significance to the podcast community at large.
The post Countdown to Podcast Movement: Insights from Dan Franks #594 appeared first on New Media Show.
In this podcast episode, hosts Todd Cochrane and Rob Greenlee discuss various topics related to the future of podcasting and the use of new technologies in the field. The episode begins with casual banter about their current setups and upcoming changes in their recording schedules. They also delve into their anticipation for the forthcoming Podcast Movement event, noting that they have scheduled an interview with Dan Franks to discuss further details.
The discussion transitions into updates about the podcasting app Overcast. Todd and Rob commend the app’s developer, Marco Arment, for his updates on the app’s tenth anniversary, highlighting the improved user interface and accessibility. They express their admiration for Marco sustaining the app as a solo operation over the years.
Rob and Todd also touch upon the value4value model and podcasting 2.0 features, discussing podcasters’ challenges and future potentials, especially concerning monetary contributions and audience engagement through technology like cryptocurrency. They ponder the implications of recent disruptions in crypto services and emphasize the importance of ensuring all participants in the podcast value chain benefit.
The conversation shifts to the podcasting industry’s broader trends and possible future trajectories. They discuss artificial intelligence’s role in content creation and analytics, which could significantly impact how podcasts are produced and consumed. Moreover, they delve into concerns about AI, such as ethical considerations and the importance of transparency in content creation influenced by AI.
Todd and Rob also review the implications of certain podcasting practices and technologies on user privacy and content authenticity. They highlight the importance of maintaining open communication channels free from excessive regulation and underscore the value of straightforward, honest podcasting practices.
The episode wraps up with further insights into upcoming changes in their podcast schedules and a reaffirmation of their commitment to discussing vital topics within the podcasting community. Throughout the episode, Todd and Rob blend industry-specific analysis with lighter, more personable commentary, offering depth and accessibility to their listener discussions.
In this episode of Todd and Rob’s podcast, the conversation primarily revolves around whether the podcast industry has reached its peak or not. Rob Greenlee starts by reflecting on recent research indicating a slowdown in podcast growth, suggesting that the medium might be reaching a maturation phase in the U.S. He points out high awareness and listenership percentages and questions whether these signify a plateau in growth. Todd Cochrane joins in, proposing that the current state still represents a golden era for creators despite fewer new shows emerging due to economic reasons and a previous hype around video podcasting.
Both hosts discuss challenges new creators face in carving out their niche in an increasingly saturated market, though Todd remains optimistic about audience growth for podcasts. Rob adds that successful podcasting now requires higher levels of skill and savviness, given the complexity of media creation and the competitive landscape.
As the podcast progresses, the dialogue shifts toward advertising revenues in the podcast space. Rob notes the stagnation at around $2 billion and considers whether external factors such as economic downturns might affect growth predictors. However, both note the enduring appeal of podcasting despite economic or market shifts, emphasizing content quality as a crucial factor for success.
Throughout the episode, Todd highlights the potential for audience growth and creator success remains significant, provided the content is engaging and high quality.
The hosts also delve into the effects of new technologies and platforms on broadcasting and podcasting, citing their own experiences and changes they’ve witnessed in the tools and platforms used for podcasting.
Towards the closing segments, they briefly touch upon Todd’s personal experiences and activities outside podcasting, maintaining a light, conversational tone that intertwines personal anecdotes with industry insights.
Overall, the episode thoroughly explores the notion of “peak podcasting,” with Todd and Rob dissecting industry trends, technological impacts, and future potential, engaging in a rich discussion that balances statistics with personal industry experiences.
In this episode of the podcast, hosts Todd Cochrane and Rob Greenlee discuss a variety of topics centered around the podcast industry, mainly focusing on the desired shift from downloaded content to streaming and the battle for control, the implications of this change for podcasters, and broader issues regarding podcast monetization and the relationship between advertisers and podcasters.
The conversation starts with Todd and Rob reflecting on common themes in podcasting news and revisiting the debate over streaming versus downloading in podcast distribution. They highlight the pros and cons of each method, discussing how downloads have traditionally benefited listeners who face bandwidth issues. Todd shares an anecdote about his experiences with limited data access while traveling, reinforcing the value of downloaded content in certain situations.
The discourse transitions to a more detailed exploration of podcast advertising and monetization strategies. Todd introduces a new advertising model he recently learned about. It could allow podcasters more control over their advertising deals and increase their revenue, offering an alternative to traditional advertising networks that take significant cuts from ad revenue.
Rob then shifts the conversation towards podcasters maintaining control over their content and monetization, aligning their efforts more directly with the interests of their listeners rather than advertisers. They discuss how the current marketplace dynamics often favor advertisers at the expense of content creators and how new models and technologies could potentially shift this balance.
Furthermore, Rob and Todd delve into the broader impacts of podcast industry trends, such as the decline of Apple Podcasts’ market share and the respective rise of other platforms. They speculate on future industry directions, discussing how shifts in platform dominance could affect podcast producers and their strategic choices.
The conversation concludes with practical advice from Todd and Rob based on their extensive experience in the field. They discuss potential business models, the importance of valuing creator control, and strategies for podcasters to align closely with their audience’s interests.
In summary, this episode covers a comprehensive range of topics relevant to current trends and issues in the podcast industry, providing deep insights into the impact of technology changes, advertising models, and platform dynamics on podcast creators.
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The post The Battle for Control: Advertisers vs. Podcasters #591 appeared first on New Media Show.
In this episode of the podcast hosted by Todd Cochrane and Rob Greenlee, the focus was primarily on Spotify’s recent implementation of video on their platform and the ramifications for podcast RSS feeds. The episode begins with a scheduling update, then delves into the main topic regarding Spotify’s new capability to replace audio files from RSS feeds with a video file for podcasts on their platform, sparking industry controversy.
Rob initiated the discussion, pointing out that Spotify’s change is similar to what YouTube has been doing with audio files, though Spotify’s impact on podcast distribution and monetization could be significantly different. Rob described Spotify’s history of not fully trusting the bandwidth and performance of smaller hosting services. This led to them caching and serving episodes independently to ensure performance quality, bypassing the hosted podcast’s direct feed. This historic move, he notes, sets a precedent for the current video implementation.
Todd emphasized the serious implications for podcasters, describing Spotify’s actions as detrimental and referring to them as an “abomination.” He stressed that this change could disrupt podcast analytics and monetization, primarily because the changes could prevent podcast hosts from reporting accurate download and engagement data if Spotify serves the video files instead. Todd also proposes that this could fundamentally alter how ads are served and monetized, especially concerning dynamically inserted ads.
Both hosts then discussed the broader implications of this move by Spotify, touching on how it could drive a wider adoption of video podcasts even though there’s apparent hesitance among some podcast creators about moving into video. They also explore the larger industry perspective, questioning whether the industry’s response to video content is adequate and if more could be done to integrate video into podcasting without losing the essence of what podcasts traditionally offer.
Throughout the episode, Todd and Rob revisit the core issue of how Spotify’s changes challenge the open nature of podcasting via RSS feeds and express concerns about the future of podcast hosting and distribution if such platforms continue to make unilateral decisions that could potentially harm the openness and accessibility of podcasts.
The episode concluded with both agreeing on the potential need for podcasters to educate themselves about these developments and consider carefully how they host and distribute their content in light of these changing dynamics in the podcast industry. They implore podcast creators to weigh the benefits of platforms like Spotify against the potential loss of control over their content and audience connection.
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The post Spotify’s Impact on RSS and What Podcasters Should Know #590 appeared first on New Media Show.
In this episode titled “From Studio Eviction to Industry Speculation: A Podcasting Journey,” Todd Cochrane and Rob Greenlee discuss their personal experiences and broader developments in the podcasting industry.
The episode starts with Cochrane recounting his recent studio eviction, describing the frantic move he was forced to organize over a holiday weekend. He details the sudden termination of his lease and the logistics of relocating his studio’s equipment into storage and a makeshift setup in his loft. He contemplates potential challenges, like acoustics and bandwidth, that he might face while setting up a new studio in his loft.
Next, the conversation shifts to Greenlee touching on recent trends and rumors swirling within the podcasting space. The hosts speculate about potential acquisitions in the podcast-hosting arena, mentioning companies like Libsyn, ACast, and Buzzsprout. They also discuss the global footprint of various podcasting platforms and the strategic business maneuvers these entities might prepare for.
Cochrane and Greenlee continue to explore the technical side of podcasting, expressing concerns over the underdevelopment of certain features in popular platforms and the efficacy of upcoming AI integration in video and audio modifications. They deliberate on the ethics and disclosure necessary when AI alters content, comparing it to traditional editing techniques.
Towards the latter part of the episode, the discussion veers into the implications of podcast metrics and listener behaviors, especially concerning ad load and audience retention. Both hosts emphasize the need for transparency and accurate reporting in podcast analytics to maintain trust and deliver value to creators and advertisers.
The episode wraps up with a look at the evolving nature of podcast consumption, noting a trend toward communal listening experiences, such as families listening together at home or during car rides. The hosts reflect on how these shifting patterns might impact future content creation and audience engagement strategies.
Throughout the episode, Cochrane and Greenlee share their personal anecdotes and professional insights, providing a comprehensive overview of current challenges and opportunities within the podcasting industry, underscored by Cochrane’s immediate challenge of rebuilding his studio and adapting to new realities.
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The post From Studio Eviction to Industry Speculation #589 appeared first on New Media Show.
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee delve deep into various facets of the podcasting world. Their discussion started with Todd sharing his travel experiences to and from the Philippines, where he attended Podfest Asia.
Discussing the state of podcasting in Asia, starting with Spotify’s significant influence in the region. Todd highlighted the disparity between Spotify’s support for podcasters in Asia and Apple, noting that Apple has lost considerable market presence due to its limited engagement and support.
The conversation also covered the financial aspects of podcasting, particularly around local sponsorship and global advertising revenues in the Philippines. Todd shared insights from his interactions at Podfest, discussing the scarcity of local sponsors and the reliance on global advertisers who target top-tier shows via well-known hosting providers. This led to a broader discussion of potential growth and development within the Asian podcasting market, including creating content networks and using podcast editing services in the Philippines.
Todd and Rob also discussed the various challenges faced in these markets, such as the dominant preference for Android over Apple, which affords Spotify an edge due to its accessibility on Android devices. They dove into the specifics of mobile data usage in the region, discussing the economic and accessibility factors that favor Spotify over other platforms like Apple, which hasn’t yet offered a native podcasting app on Android.
They discussed the report of 1.9 billion in ad sales and the challenges coming in discovery. See everyone in three weeks as we are both traveling.
The post Podfest Asia Recap #589 appeared first on New Media Show.
In this episode of the podcast featuring hosts Todd Cochrane and Rob Greenlee, they delve into a comprehensive discussion on podcasting, focusing on the viability and reality of video podcasting.
The episode begins with Todd updating listeners on his business-related travel plans, which include attending Podfest Asia. Rob and Todd then shift the conversation to the state of podcasting events. They discuss the expected attendance at various podcasting events, including an Asian conference and the larger Podcast Show in London. They provide insights into the logistical challenges and benefits of these events, including the impact of ticket sales strategies on attendee counts.
Much of the discussion centers around the role and influence of video in podcasting. The hosts delve into the misconceptions and hype surrounding video podcasting, emphasizing the challenges and realities versus the expectations set by platforms like YouTube and Spotify. Todd shares his concerns about the lack of support for open RSS in video distribution on significant platforms and stresses the need for a broader video strategy beyond just YouTube.
The conversation also covers the practical aspects of managing a podcast, such as the importance of proper session titles and handling logistics at podcasting events. Todd explains his approach to giving talks at these events, which include providing realistic expectations and debunking myths about video podcasting.
Both hosts engage in a detailed analysis of the industry’s evolution, particularly regarding sponsorships, the integration of video content, and the potential future of podcasting as it integrates more fully with digital media strategies.
The episode is rich with insights into the technical, logistical, and strategic aspects of podcasting, offering listeners an in-depth look at what it takes to run a podcast in the current media landscape. The hosts’ expertise provides a valuable resource for anyone interested in the inner workings and future potential of podcasting, particularly in relation to video content.
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The post Video Podcasting: Hype vs. Reality #588 appeared first on New Media Show.
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the significant news of Spotify, Megaphone, Chartabe, and Podbean pulling out from the IAB podcast measurement compliance. They discuss the various implications and reasons for these decisions, what they mean for the podcasting industry, particularly in advertising standards, and the broader consequences for podcast creators.
The episode begins with Todd discussing feeling overwhelmed with work demands, contemplating hiring an assistant, and the difficulty of finding someone who can handle the specialized tasks related to podcasting.
The conversation then shifts to the main topic: the departure of Spotify and Podbean from IAB certification compliance. They first examine the impact on Spotify, with Todd acknowledging Spotify’s significant internal metrics due to its app-based system allowing detailed listener tracking. Despite Spotify’s data advantages, Todd discusses the necessity and cost of IAB compliance, especially with changes to membership tier pricing affecting the company’s expenses.
Rob weighs in on the issue, surfacing concerns about the potential adverse effects that the removal of certification might bring about over time. However, he also notes that Spotify’s financial situation possibly contributed to their decision. The hosts delve into the nuances of IAB certification costs, compliance, and how these factors influence their decisions as service providers, drawing on personal experience and insights from the industry.
Todd shares news about Blubrry’s partnership with BackBeat Media for host-read advertising, emphasizing the importance of maintaining IAB certification to fulfill this partnership’s reporting and trust requirements for advertisers.
Rob plans to invite a CEO from the brand safety industry on the show to discuss these issues further, something they’re wary of due to its potential implications on content censorship.
They reflect on in-person studio trends and the movement towards more video content creation, balancing skepticism with acknowledgment of the potential personalization and authenticity such setups might offer specific high-profile creators.
As the episode progresses, they discuss the strategic importance of not putting all content into one platform’s basket, citing several instances where reliance on a single platform like Google or YouTube has proven risky for content creators.
Rob updates the upcoming New Media Show schedule, noting that he will be out of town for specific dates, and Todd shares his travel plans to the Philippines and the UK, making it necessary to shuffle their broadcast schedule.
The episode concludes with the hosts touching upon platforms such as TikTok’s tenuous status amidst government regulations, the importance of free speech, and the preservation of open RSS as a channel for independent creators to share their content without restrictions.
Listeners are encouraged to engage with the show via email, and Todd hints at developing a new mailing list for the show. They thank their audience and close with a reminder to follow or subscribe to the New Media Show on favored podcast apps, highlighting newer platforms featured at podcastapps.com.
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The post The Impact of Spotify and Podbean’s IAB Departure #587 appeared first on New Media Show.
This episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, delves into various aspects of new media, particularly the integration and impact of video with traditional podcasting audio media.
The conversation opens with Todd Cochrane welcoming listeners to the show and introducing his co-host, Rob Greenlee. They further discussed their involvement in recent media industry events, with Rob Greenlee recounting his experience at the Las Vegas National Association of Broadcasters (NAB) event. He mentions various aspects, like the Creators Lab and facilitating discussions about editing trends and AI integration in media production.
Todd Cochrane shifts the discussion towards technology advancements presented at NAB, prompting Rob to illustrate the shift towards genuine content production in video media, as content creator Mr. Beast suggested. They comment on changes in production styles and audience engagement strategies.
Later, Todd expresses his skepticism regarding podcasters transitioning to video, emphasizing the challenge of achieving success in this medium compared to audio podcasting. However, Rob suggests that the current trend demands a video-first strategy and that not embracing it might be risking growth opportunities. Nonetheless, they agree on the importance of being strategic about including video.
The hosts then touch upon the business aspects of content creation, with Todd sharing a conversation with a podcast producer concerned about the high costs of producing a branded podcast. This leads to a broader discussion about the economics of podcasting, brand deals, and platforms imposing restrictive conditions on content, and eventually transitions to talk about the importance of open RSS feeds and protecting free speech in podcasting.
Rob later introduces a new topic detailing the growth of platforms offering premium memberships for content creators, using ‘UScreen’ as an example. Todd is critical of the service’s pricing model and the cost implications for creators who monetize their content.
Wrapping up, Todd and Rob delve into the controversial topic of brand safety and suitability in the media and the potential negative implications such measures could entail for content creators. They debate issues like self-censorship, freedom of expression, and the impact of algorithmic content moderation. They briefly explore the differences between the agency and platform levels of content control and foreshadow an in-depth future discussion on this subject matter with industry experts on brand safety.
The show concludes after a two-hour conversation, encompassing many themes around the new media landscape, video and audio content convergence, the future of content monetization, and the enduring significance of protecting free and open platforms for podcast creators and consumers.
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The post Exploring the Convergence of Video and Audio in New Media #586 appeared first on New Media Show.
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the challenges and realities faced by podcast content creators, particularly regarding YouTube’s algorithms and discoverability. The conversation spans from the practicalities of podcast production to the philosophical aspects of content creation and distribution.
Todd begins the show with a warm welcome, and after some playful banter, the discussion shifts to the necessity for good podcast equipment, especially boom arms, as Rob’s recently broke. Todd vouches for the quality of Heil boom arms, recounting his favorable experience and offering Rob a spare if needed.
They transition to talk about internet infrastructure, including router replacements and internet speed upgrades. Todd recounts his experience with a cable provider and how he negotiated a better deal for faster internet.
Rob shares his observations on the friction between Podnews and Sounds Profitable, mainly sparked by a tweet from Tom Webster about his keynote at Podcast Movement Evolutions not being covered by Podnews.
The hosts debate the role of YouTube in podcast content distribution. Todd is critical of YouTube, arguing that it mainly benefits a select few shows and fails to provide sufficient discoverability for most content creators. At the same time, Rob contends that success on YouTube is possible but requires considerable effort and is based on algorithmic promotion.
They discuss the importance of engaging artwork for episode promotion. Rob shares his success using customized thumbnail art on YouTube, emphasizing that even minor details can enhance discoverability and audience growth. Todd questions the practicality of such efforts, pointing out the time constraints most podcasters face.
Rob notes the importance of adapting content for multimedia consumption, considering how the audience increasingly watches videos on mobile devices. Todd maintains his stance, emphasizing that audio content remains his preference and doesn’t engage in video content to the same extent.
Rob touches on the opportunities of video podcasting outside of YouTube, suggesting alternatives like Kajabi or community platforms might gain significance. They conclude with a discussion on the future of video podcast publishing and the importance of open RSS feeds.
The episode ends with Rob mentioning his upcoming activities at the NAB Show as a panel moderator for the Creators Lab Conference and as a workshop presenter for StreamYard. Todd shares his contact information, encouraging listeners to get in touch via email or follow him on Mastodon.
The title of this episode, “Reality Check: Podcast Content Creators vs YouTube,” aptly reflects the central theme of the episode, where both hosts confront the challenges podcasters face with content creation, promotion, and platform dependence, specifically dissecting the dynamics between podcast content creators and the YouTube ecosystem.
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The post Reality Check: Podcast Content Creators vs YouTube #585 appeared first on New Media Show.
In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to the podcasting industry, including their experiences at Podcast Movement Evolutions, the Google Podcast shutdown, YouTube’s presence at Podcast Movement, and other industry news
Todd discusses his observations at Podcast Movement, describing it as business-oriented and sharing his uncertainty about the value of having a booth at future events. They both agree that despite making some connections, they could have possibly done the same without a booth.
Rob then shifts the conversation to ask why the event was moved to Chicago, to which Todd doesn’t have a definitive answer but comments on the booth pricing for future events, mentioning that it’s an early-bird special.
They move onto the topic of YouTube’s presentation at Podcast Movement, with Todd expressing his disappointment. He criticizes YouTube for coming off as condescending and ignoring feedback from podcast creators. Despite their claims, Rob laments YouTube’s focus on video instead of genuinely embracing podcasting.
The conversation proceeds to Google Podcasts, with Todd articulating his displeasure at Google’s decision to shut it down in the US. Todd and Rob speculate about the reasoning behind Google’s choices and discuss the implications for podcasters and listeners, particularly the loss of a native Android podcasting app. Todd voices his concerns about how the shutdown signals Google’s preference for monetization through YouTube.
Todd mentions the decline of trustworthiness in Google and the changes in its strategy that undermine podcasters and the industry. Rob shares insight into Libsyn’s strategy regarding YouTube and the broader context of ad sales within the industry.
Moving on, they critique the presentation by YouTube at Podcast Movement, calling it a missed opportunity to engage relevantly with podcast creators. They also note that YouTube failed to address the core podcasting community effectively.
Todd continues the discussion, pointing out the general lack of traffic to booths on the final day of the podcast movement and reflecting on the potential waste of resources. Todd and Rob then discuss the broader challenges the podcasting industry faces, including the decline in new podcasts, layoffs, and the potential need to raise hosting prices due to inflation.
The episode wraps up with Rob and Todd hoping for industry apps to gain users following the demise of Google Podcasts, emphasizing their commitment to supporting podcasters with new features and revenue opportunities.
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The post Google’s Missteps and the Impact on Podcasters #584 appeared first on New Media Show.
In this podcast episode, hosts Todd Cochrane and Rob Greenlee discuss the latest in podcasting news, innovations, and industry insights, featuring a discussion on Todd’s Vid2Pod service and an interview with Mike Kadin from RedCircle.
The episode begins with the hosts, Todd and Rob, discussing an AI-generated music track, which leads to a conversation about AI and copyright. Todd Cochrane then talks about launching Vid2Pod and AI tools for podcasters.
Rob then asks Todd about his newly announced product, Vid2Pod, which Todd explains in great detail. Vid2Pod is a feature that converts video content from YouTube into a podcast format. Todd goes through the process and features of this service, including how it automates video-to podcast conversion, channel integration, terms of service implications, and licensing considerations.
Mike Kadin from RedCircle then joins the show to discuss their new product offering, OpenRap. Mike provides an overview of RedCircle’s emphasis on host-read advertising automation and explains how OpenRap extends its ad automation services to podcasts hosted on other platforms that are VAST compatible without RedCircle having to manage the hosting. They discuss dynamic ad insertion, VAST integration, and how RedCircle’s software aims to streamline the ad process for podcasters and advertisers.
Todd questions the practicality and monetization aspects from both a hosting platform’s and a podcaster’s perspectives. Mike emphasizes RedCircle’s commitment to serving the oft-underserved mid-tier podcast content creators by streamlining the ad management and insertion process.
The conversation shifts to the ongoing issues with podcast analytics and measurement, focusing on recent iOS changes impacting download numbers, podcasters’ need for clarity when picking measurement platforms, and the advertisers’ pursuit of additional tracking and attribution methods.
Rob mentions a post by Lisa LaPorte, CEO of Twit TV, about challenges in the podcast advertising market, emphasizing the demand by podcast agencies for more complicated ad tech. Mike shares his perspective on the need for more transparent and dynamic pricing in the podcast advertising market and its implications on host-read ads.
Finally, Rob concludes by asking Mike where listeners can find more information about RedCircle’s OpenRap, to which Mike suggests visiting RedCircle’s website.
The episode closes with the hosts discussing their availability for the next episode due to Todd’s travel plans and concluding remarks. Todd and Rob shared their contact information so listeners would want to reach out to them.
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The post Introducing Vid2Pod and RedCircle’s new Host Read Ad Offering #583 appeared first on New Media Show.
In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to podcasting, leveraging their extensive experience in the industry.
They start by experimenting with streaming on a new platform, Rumble, and share their excitement about opening up new audiences. Todd teases an upcoming announcement about a new feature they’re beta testing without revealing too much detail. Rob cautiously probes for more information, and Todd hints that other companies may copy this feature once it’s revealed. The announcement is scheduled for release on Monday, and a live event will showcase it at Podcast Movement.
They touch on the live streaming schedule at Podcast Movement, with Todd discussing plans to stream from the booth. They discuss the challenge of ensuring good audio quality during live streams and consider potential issues with internet connectivity at the event.
Todd mentions working hard on Blueberry’s AI features, focusing on perfecting an automatic email promotion for podcast episodes. Rob talks about the potential positive impact of AI on the podcasting industry by saving time and money. Todd shares his experience using AI to create documentation efficiently and emphasizes the importance of quality assurance.
They then talk about industry news: Joe Rogan is having full episodes back on YouTube, layoffs at Rooster Teeth, Spotify unions are reaching tentative agreements, and Libsyn is finally adding transcript support. Todd gleefully digs into Libsyn for being behind the curve with their recent update, which enables users to upload transcripts to their episodes when competitors already provide this service.
Rob reads from a KSNR report that suggests podcasts are replacing traditional media, especially among certain age groups, and that future trends may include augmented reality and virtual reality. Both hosts reflect on the change in media consumption habits and predict a continuation of the trend toward interactive and immersive content.
In response to a listener’s comments, they address radio’s decline due to a lack of local programming and how podcasting offers a personalized alternative. They also speculate on the future integration of AR/VR in podcasts and the importance of building community around podcast content.
Before signing off, Todd shares the improvements he’s seen with transcriptions in podcast apps, like Apple’s accurate syncing despite pre-roll ads, which could be a sign of evolving podcast technology. They wrap up by teasing listeners with more details about the upcoming announcement and reminding them where they can find them and their work online. Todd and Rob emphasize the importance of innovation and staying ahead in podcasting technology before ending the show on a note of anticipation for their next big reveal.
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The post The Evolving Landscape of Podcast Consumption #582 appeared first on New Media Show.
In this podcast episode, co-hosts Todd Cochrane and Rob Greenlee discuss various topics relevant to the podcasting industry. The episode begins with Todd and Rob addressing a copyright issue they encountered with using a song. They proceed to discuss the potential of artificial intelligence in creating music and its role in other aspects like writing documentation and aiding developers.
The conversation moves on to the influence of AI on podcasting, including its ability to aid content creation and how podcasters should consider leveraging AI tools. Rob and Todd explore the idea that AI will not replace the need for programmers but will change their role in the development process.
Attention is then given to “seasons” in podcasting, triggered by the news of the “Serial” podcast returning for a fourth season after a decade. They contemplate whether this shows a lack of new ideas in the industry or is a strategic move to tap into established brand value.
The discussion continues with Rob mentioning StreamYard.com and the integration between podcasting and live video streams. They mention the crossover between audiences and the monetization of podcasts.
Todd and Rob then address a listener support ticket regarding Apple Podcasts’ transcript settings. After investigating during the podcast, Todd clarifies that contrary to some listeners’ experiences, displaying podcast transcripts rather than Apple’s automatic ones does not require a payment of $19.95.
Rob mentions a new Lavalier microphone launched by Shure, discussing how such technology could simplify the podcast production process and be enhanced with contemporary AI-based audio platforms.
The discussion transitions back to podcasting platforms and the challenges podcasters face, including sluggish audience growth on YouTube despite investments in equipment and editing by podcast creators.
The conversation turns to Rumble’s new feature that allows RSS feeds for live broadcasts. Todd shares initial research indicating that only live events on Rumble have an RSS feed and not regular video uploads. They consider the implications of Rumble RSS feeds for the podcast industry and explore the platform, noting its content diversity and growth opportunities for podcasters.
Before concluding, Todd shares fascinating statistics regarding the global growth rates of podcasting outside the top ten countries, emphasizing the substantial increases in listener numbers in smaller countries. They conclude their exchange by touching on Malcolm Gladwell receiving an award despite recent layoffs at his company, hinting at potential biases in awards selections within the podcast industry.
The episode ends with a brief look into the Edison Research study that examines listening habits across different geographical areas within the United States. The episode combines technical discussion, industry trends analysis, and the hosts’ insights on the evolving podcasting landscape.
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The post Exploring Rumble’s New RSS Feed Capability #581 appeared first on New Media Show.
This episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, delves into the shifting media consumption landscape from mainstream sources to podcasting. The conversation begins with the hosts discussing the technical aspects of live-streaming platforms and the intricacies of timing content delivery across various platforms.
Todd Cochrane shares his recent experiences with artificial intelligence (AI), expressing how it has been heavily incorporated into testing and optimization for his podcasting efforts, particularly at Blubrry Podcasting. He mentions he has been dreaming about AI due to the intensity of his work.
Rob Greenlee talks about the challenges of traveling in coach, the annoyance of reclining airplane seats, and his aspirations to switch to business class flying. They transition into discussing the relevance of AI in the podcasting industry, noting that major companies are starting to embrace AI technology.
Todd discusses the strategic integration of AI within his company to streamline processes such as pre-production, post-production, and social media clipping, emphasizing the importance of staying within their competencies without overextending into areas like audio editing, better handled by specialized tools like Descript.
Rob and Todd contemplate the role of AI startups as larger companies begin to adopt AI technologies, questioning the sustainability of these startups in the evolving market. They explore how podcast hosting companies implement AI and debate the challenges and benefits of having in-platform recording and editing tools.
The conversation shifts to the partnership between Riverside and Spotify, with Todd giving insights into the competitive dynamics between podcast hosting services and recording platforms. They also touch on revenue trends, discussing an increase in the revenue per thousand downloads (RPM) reported by Spreaker and iHeart while also considering the broader implications of layoffs within the media industry and how they may affect content quality.
Todd and Rob discuss the changing media landscape, referencing Pew Research data showing a decline in traditional news media audiences. They share their personal media consumption habits and the polarization of news. The discussion turns to how fewer people follow the news closely and how this may affect societal awareness.
They talk about job opportunities and the importance of content creators potentially producing their content rather than relying on larger organizations. Todd shares stories of highly successful independent podcasters and the financial benefits they have experienced, highlighting the potential for content creators to thrive outside of traditional media companies.
The conversation wraps up with Rob sharing the launch of his new podcast, “Podcast Tips,” hosted on Blubrry with WordPress integration. Todd offers on-the-spot technical support as they navigate through the new podcast setup and conclude with Todd talking about the new chapter marking feature in Blubrry’s audio player, which AI generates.
Overall, the hosts discuss the effect of significant technology and industry changes on podcasting, from AI integration to job market fluctuations, focusing on how these factors shape the medium’s future. They close the episode by expressing excitement about returning to the usual podcasting setup the following week.
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The post The Shift from Mainstream Media to Podcasting #580 appeared first on New Media Show.
In this episode, Todd and Rob explore various topics related to the current situation and the future of podcasting. The episode starts with the hosts acknowledging the different livestream times. It then quickly moves into a discussion sparked by Rob’s recent event in New Jersey, where the interest in starting new podcasts was a hot topic.
They discuss the motivations driving new podcasters and how the broader media landscape has changed. Yet, despite the evolution in production and distribution, they agree that the core principles of podcasting have remained the same. The conversation shifts to the challenge of growing a podcast audience in a crowded content space and the importance of building community through mission-driven content creation.
Todd highlights the need for podcasters to have clear goals, suggesting the goal should drive the format and content of the show. They discuss the advantage of having a pre-existing community to build from, but Todd also stresses that podcasting starts hard and there’s no shortcut to success. Rob and Todd emphasize the need to create great content for the audience and interact with them authentically.
The discussion transitions to the role of AI in podcasting, with Todd sharing insights on new tools that help with production and distribution. They address the trend where big media companies over-invest in production costs without a proportional return on investment, leading to canceled podcasts and restructuring.
During the live chat, hosts respond to live comments from the audience, affirming their earlier points on content creation being hard work and the role of AI in leveling the playing field.
Todd then demonstrates new features on their website players, such as chapter files and transcriptions added for better engagement and accessibility, though they encounter a glitch during the demonstration. They stress the importance of easily accessible engagement tools for podcast audiences and how new media apps promise better listener interaction compared to legacy podcast apps.
Rob discusses the Independent Podcast Awards, their significance, and an ongoing issue in categorizing what makes a podcast truly ‘independent.’
The hosts touch upon podcasts being available on third-party messaging apps in regions like Saudi Arabia and North Africa, acknowledging that while it’s an exciting development, such platforms might not be optimal for podcast consumption. They also briefly discuss the challenges of integrating podcasting into familiar platforms like WhatsApp and Telegram.
Throughout the show, Todd and Rob field comments from the live audience, reflecting on the live feedback’s energizing effect on their discussion – underscoring the very point the episode seeks to make about the deep connection between podcasters and their communities.
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The post Unpacking the Modern Podcast Landscape #579 appeared first on New Media Show.
In this podcast episode, hosts Todd Cochrane and Rob Greenlee engage in a conversation revolving around several critical topics in the podcast industry.
Starting, Todd addresses his return to show’s return. They transition into discussing the significance of Spotify’s open RSS feeds and the potential challenges with the platform’s RSS feed structure. Rob observes that Spotify has made 2,258 episodes available, which might be problematic for platforms like Apple Podcasts that may not display that many. Todd notes possible slow load times for such a lengthy feed.
They then address technical aspects and speculate why Spotify chose its in-house podcasting solution for Joe Rogan’s podcast over using the enterprise platform Megaphone. Todd theorizes that Rogan’s video component is why Spotify for Podcasters was selected.
There’s a conversation about Spotify cutting features like in-app recording and editing, with Todd suggesting it may reduce the platform’s appeal. The hosts discuss brand safety models and how keyword-based algorithms can lead complex news stories, such as The New York Times reporting on the Middle East conflict, to face demonetization.
The podcast moves on to political advertising in podcasts, with Spotify looking for more inventory due to a predicted increase in political ad spending. Todd and Rob debate the appropriateness of different political ads appearing next to each other and touch upon the concept of a ‘parallel economy’ where brands align with similar ideological media.
They acknowledge the importance of local elections and encourage people to become informed about local candidates. A brief discussion ensues about how monetization in podcasting is affected by brand safety and the acceptability of ads, especially for shows like Adam Corolla’s, which have always maintained a direct and uncensored nature.
The conversation shifts to industry studies, including Edison Research’s findings that radio still accounts for more than three times the daily audio time compared to podcasts. Todd and Rob conclude this segment by reflecting on the increasing integration of podcasts into car audio systems and how this could continue to alter the media consumption landscape.
Rob mentions the Podcast Hall of Fame presentation at the Podfest event, detailing the induction process and the significance of preserving the history and culture of podcasting. They discuss the need for more funding and sponsorships to support these initiatives while acknowledging that Doctor Drew was a fitting, albeit expensive, MC for such an event.
Todd introduces the new website, podcasting2.org, which aims to make the podcast namespace features more accessible and understandable. They explore the site, examining the interlinked support across different podcasting apps and hosting providers.
Lastly, Todd and Rob share how the Podcast Index aims to preserve podcasting as an open platform before wrapping up the show with Valentine’s Day greetings and plans for next week’s episode.
Throughout the discussion, both hosts lend their expertise on each topic and provide insights into the broader podcasting ecosystem and its future direction.
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In this episode, host Rob Greenlee is joined by guest Mark Asquith. The duo discusses various forward-looking aspects of podcasting, notably the future of revenue generation beyond traditional advertising.
The episode starts with Rob referencing co-host Todd Cochran’s absence and letting listeners know that Todd is out of the country and expected back for the next episode. Rob then introduces Mark Asquith, highlighting his role with Captivate and recent attempts to push the envelope in the podcasting industry.
Mark and Rob discuss the significance of the Joe Rogan/Spotify deal and what that implies for podcast exclusivity, content distribution, and alignment with content creators’ interests. They delve into Spotify’s strategy shift and ponder its implications for the industry. Mark suggests that Spotify’s reevaluation of exclusivity deals indicates a broader trend toward open podcasting. They examine Spotify’s role as a first-party platform and how it impacts advertisers and audience data compared to platforms like Apple Podcasts.
The conversation steers towards the evolving nature of the industry, and Rob brings up how podcasting was historically a substantial part of the video content landscape. They touch on the potential resurgence of video in podcasting, discussing the integration of video and different content forms and the potential generational shift in content creation and consumption habits.
Rob and Mark explore the impact of technological advancements on podcasting, such as the potential role of AI and blockchain in enhancing the creator-listener relationship. They consider how innovations like the value-for-value model, which involves Satoshis and Bitcoin, could change the way podcasters monetize their content, emphasizing the need to make technology accessible and understandable.
The episode concludes with Rob and Mark hypothesizing about the longevity and possible evolution of advertising as a revenue model in podcasting. Rob suggests that the injection of technology and new models like value for value could potentially phase out conventional advertising over time. Mark points to creators’ and consumers’ increasing demand for tangibility and benefits from podcast platforms.
The episode wraps up with Mark teasing Rob about new content he is working on and inviting him to participate. It is mentioned that more news will be coming around Podcast Movement Evolutions in March. Mark encourages listeners to stay tuned for further announcements and developments in his content offerings.
Listeners are directed to captivate.fm to follow Captivate and Mark’s work. They also discuss the convenience of their collaboration platforms and future plans for creating content that resonates with and benefits the podcasting community.
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The post Future of Podcast Revenue: Beyond Advertising #577 appeared first on New Media Show.
Join Rob Greenlee and Tom Webster from Sounds Profitable in a riveting Live New Media Show episode as they delve into the evolving podcast landscape, where video podcast consumers merge with traditional audio enthusiasts. They discuss the undeniable trend: most top podcasts are accessible on YouTube, illustrating the seamless blend of audio and video formats. … Continue reading New Audio + Video Consumption of Podcasts | Tom Webster #576 →
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Todd Cochrane, founder of Blubrry Podcasting; Rob Greenlee from Spoken Life Media; Roberto Blake, CEO of Create Awesome Media; and Gautam Raj Anand, CEO and founder of Hubhopper.com The live episode from Podfest revolves around the evolution and future of podcasting, with a focus on the intersection of podcasting with YouTube and other digital platforms. … Continue reading Podfest 2024 Live #575 →
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Rob and Todd discuss in detail some of the behind the scenes for the Podcast Hall of Fame, Todd’s report on CES 2024 and some of the products he says and of course, our upcoming attendance of Podfest in Orlando Hall of Fame Live Stream– Friday, January 26th @ 7 pm est Hall of Fame … Continue reading Podfest – CES 2024 – Podcast Hall of Fame #574 →
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On the New Media Show we delve into the exciting details of the 2024 Podcast Hall of Fame Inductees. This episode is not just an announcement; it’s an immersive preview of the podcasting world’s most awaited event that will be held live In-Person Induction Ceremony on Jan 26, 2024 @ 7 pm EST / 4 … Continue reading 2024 Podcast Hall of Fame Inductees #573 →
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Todd and Rob discuss the various aspects of the podcasting industry, and its future trajectory is explored. The discussion begins with Todd and Rob addressing the current state and potential future of podcasting, emphasizing challenges such as the absurd proposition of abandoning RSS and the risk of exploitation by large corporations. They stress the importance … Continue reading Evolving Landscape and Challenges in Podcasting #572 →
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Todd and Rob, discuss various topics related to podcasting and technology. They start by discussing the New Media Show site going to a new platform and the importance of the updates. The discussion moves to certain podcasters shifting towards selling impressions rather than downloads in podcasting, with Heather Osgood’s podcasts mentioned. They express skepticism about … Continue reading The End of Year Wrap Up #571 →
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Todd and Rob discussed recent research showing that podcast listeners consume audio and video podcasts, often following the same shows in both formats. They debated whether podcasting is shifting towards more video, with Todd arguing that video is still a tiny percentage of podcasting. The conversation shifts to broader topics in the podcasting space. They … Continue reading Educating Podcast Listeners on Podcast Apps #570 →
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Classic New Media show where we take some time and explain in detail and demystify some explosive comments making the rounds. Todd also criticizes a YouTube hack coming out of the Podcasting 2.0 initiative. ” Quick recap: Todd and Rob discussed their challenges with their new media show, including technical difficulties and the need for … Continue reading Video Podcast and Open RSS versus Closed YouTube Hack #569 →
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With the number of companies laying people off and major networks reporting 7 figure losses everything may not be as well as it seems in the podcasting space. Todd and Rob engage in a lively and wide-ranging discussion about various aspects of the podcasting industry. The conversation discusses industry trends, starting with recent layoffs at … Continue reading Podcast Advertising on Decline? #568 →
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The “New Media Show” podcast episode features Rob and Todd, covering various topics relevant to the podcasting industry. With a focus on technology in podcasting, particularly on audio quality in different recording environments. They talk about a new app that allows listeners to skip ads, diving into the technical and ethical implications of this feature, … Continue reading Navigating Technology, Monetization, and Industry Trends #566 →
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James Cridland and Sam Sethi join the New Media show, engaging in a discussion about the evolving landscape of podcasting, particularly focusing on the integration of new technologies and standards such as Podcasting 2.0. They highlight the importance of adapting to advancements like alternate enclosure tags and live streaming capabilities within podcast feeds. These developments … Continue reading James Cridland and Sam Sethi on New Media Show #565 →
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Todd and Rob, the mainstream, are already listening to podcasts! Yes, this is correct, but a portion of them have never heard a podcast, and we break it down with Tom Webster from Sounds Profitable to discuss how we get the remaining non-listeners to tune into a podcast. The conversation is pretty deep. Plus, Todd … Continue reading The Challenge of Introducing Podcasts to the Mainstream #564 →
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So, has YouTube and others tainted the word Podcasting so bad now that people will automatically assume a podcast is just some Video YouTube channel? The battle of educating all podcasters on the value of open RSS must begin! A predominant theme was the challenges and avenues of podcast monetization. We touched on advertising models, … Continue reading The Battle for Open Podcasting Begins #563 →
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Rob and Todd discuss the nothing burger of the YouTube RSS support and the non-viability of YouTube for podcasters, considering its primary emphasis on video content. The pair critically evaluated the hurdles surrounding podcast support. Monetization on YouTube was another hot topic. We discuss the advantages and disadvantages, concluding that only a handful of larger … Continue reading YouTube Podcast Big Nothing Burger #562 →
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YouTube Platform Challenges Discussed Todd and Rob discussed the challenges and concerns of recommending YouTube to podcasters. Todd highlighted issues with the platform’s validation process, advertising policy, and monetization threshold. Additionally, he expressed concerns about the platform monetizing content and adding extra work for podcasters to manage each episode. They also discussed converting MP3 files … Continue reading YouTube Overlord of Podcasting? #561 →
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Todd and Rob take a look at the statistics of show and episode production over the past 12 months. Based on pretty much all data the podcasting space still looks to be in a recession in new shows being created are still down, and episode production is slightly lower than 2022 to date. See the … Continue reading 2023 to date State of Industry #560 →
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Podcast One’s Stock continues to go down. The question is how low can the stock go and if, at some point, there is a buying opportunity yet full of risk. But it’s a lousy omen of how far it’s dropped so far. Show Summary: Todd talks about hosting the podcast awards ceremony on Saturday. They … Continue reading How Low Can the Stock Go – Blood in the Streets #559 →
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Once again, Google cannot get its podcast strategy straight and will pull the plug on Google Podcast sometime next year after achieving mild success and leaving the door open for Apple to create a viable Podcast App for Android. Those screwed over will be the millions of Android users now having to find a podcast … Continue reading Google Podcast Shutting Down #558 →
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In some recent interviews Todd has been on, he has asked if the 1-minute minimum measurement standard used in Podcasting is too short. Should it be longer, or should there be higher qualifying standards on a listen/download? This likely would not be a popular idea, but he wonders if there needs to be a change. … Continue reading Is the 1 Minute Podcast Measurement Standard to Short? #557 →
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Todd and Rob talk about our favorite topic, RSS, in podcasting and go over the latest Podcast News, and somehow, the show ends up being one of the most snarky episodes we have created in some time. Sorry some of these latest news reports are beyond obvious and I hope no one is paying good money to learn some of the things we talk about today.
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Rob welcomes Deirdre Tshien, CEO of AI Company Capsho for this edition of the New Media Show while Todd is out on Personal Time.
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Todd Cochrane and Rob Greenlee bring you the New Media Show live from Podcast Movement 2023 with guests James Cridland of Podnews and Anne Kavanagh, the new CEO of Ossa. We spent just over an hour talking about the podcasting space—everything from Acquisitions, AI, RSS and the battle between open and closed platforms. We discuss … Continue reading Podcast Movement 2023 →
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Stephanie Arakelian joins Todd and Rob from the Impact Theory Podcast and YouTube channel. She is a podcast marketing and audience development specialist with the team. We discuss what it takes to have a not only a successful Podcast but also a successful YouTuber channel in the first of it kind interview we have done … Continue reading How to Run a Successful YouTube Channel and Podcast! →
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Todd takes time during the show today to outline how he uses three off-the-shelf tools to produce his show title, summaries, meta keywords, and visual prompts to produce rich show notes that he hopes will make a big difference in show discovery. Please check out all the new Podcast Apps at PodcastApps.com that support Podcast … Continue reading Using off the Shelf AI Tools for Podcast Production →
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Todd and Rob discuss the news that an AI suitability tool has discriminated against black podcasters in only what can be described as a told-you-so moment that we have discussed on this show in the past and is a watershed moment that should make podcasters pause. It raises the question does Urban One podcast network … Continue reading AI Discriminates Against Black Podcasters #551 →
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Introductions to Podfans.fm, Podcasting 2.0, Value 4 Value, Bitcoin, Podcast Standards Project with guest Sam Sethi, Podfans.fm, and co-host of Podnews.net Weekly Report Podcasts with James Cridland. We discuss the Value 4 Value model, Podcasting 2.0, and the Podcast Standards Project at podstandards.org. We do a deep dive into how Bitcoin and Sats work inside … Continue reading Deep Dive with Sam Sethi #550 →
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Lisa Laporte, CEO of TWIT.tv, and Rob Greenlee, Co-host of New Media Show, have a discussion about Video and Audio Podcasting and its history and where it is now, and where it is going. We also discuss the complex Podcast Advertising Market and YouTube Music with Podcasts that are video only and future support for … Continue reading Growing Audience with Lisa Laporte, CEO, TWIT.tv →
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The excitement is palpable as we gear up for next month’s Podcast Movement event, traditionally the Mecca for podcast enthusiasts and professionals worldwide. Despite the tough economy for trade shows, there’s an air of anticipation, underpinned by a curious blend of optimism and anxiety. With only four keynote speakers announced so far, it seems the … Continue reading State of Podcast Trade Shows #548 →
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Podcasts have transformed the media landscape, becoming a formidable medium bridging the gap between audio and video. We look at the rise of YouTube as a supposed leading podcast platform and the largely unanswered questions about what exactly consumers are watching on YouTube is it perceptions that the content sounds like a podcast but is … Continue reading Unleashing the Potential of Audio and Video Content #547 →
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By the end of August, SiriusXM announced the shutdown of the Stitcher podcasting app, which once commanded 4-5% of the global podcast listening audience. The decision was driven by Stitcher’s dwindling listener share, now less than half of 1%, and the strategic move to integrate podcasts more holistically into SiriusXM’s subscription service to drive … Continue reading Stitcher Podcast App to Close RIP #546 →
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In this episode, hosts Todd Cochrane and Rob Greenlee dive deep into what defines a podcast for listeners and creators alike. They emphasize the crucial need for podcasters primarily to understand and value the open RSS system, which ensures an open ecosystem. Meanwhile, they bring attention to the growing trend of YouTube creators labeling their … Continue reading The Battle to Keep Podcasting Open and to Educate New Podcaster #545 →
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Todd and Rob discuss the 200-person layoff that has wholly gutted the Spotify podcast division and what that and other discharges mean for podcasting in general. Will there be a bunch of new podcasting companies that will startup? Also, who are the next leaders in the podcasting space who will cheerleaders for continued open podcasting … Continue reading Spotify Lays off 200 in Podcast Division →
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Todd and Rob cover all the news and updates in the podcasting space. Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast. Please take 60 seconds and fill out the … Continue reading Podcast News and Updates →
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We get an update from the first day of The Podcast Show and discuss all the latest in the podcasting space to include updates on how YouTube is hijacking the essence of podcasting. Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and … Continue reading The Podcast Show Update →
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In this episode of the New Media Show, we delve into the significance of open podcasting and how it has allowed the medium to thrive without gatekeepers. Open podcasting ensures creators can produce and distribute content without restrictions or gatekeepers. This open ecosystem has led to the explosive growth of podcasting and a diverse range of content for listeners to enjoy. The absence of gatekeepers allows podcasters to create and share content without being controlled or limited by external entities. This fosters creativity, innovation, and diverse perspectives, which are crucial for the growth and survival of the medium.
We also discuss the potential risks associated with a company that evaluates and grades podcast content, which could lead to biased assessments. If content grading becomes prevalent, it could lead to a slippery slope where biased assessments could influence podcast distribution, resulting in a less diverse and open ecosystem. It is crucial to balance the need for quality control with preserving the medium’s openness and freedom.
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Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss concerns about big media companies influencing the podcasting medium towards radio methodologies and making a fundamental mistake by thinking that radio and podcasting are the same thing. We also discuss the use of AI in podcasting and content creation. The conversation touches on various tools and services available for podcasters, Rob introduces his new show “Trust Factor,” which focuses on building trust as a content creator. We cover a wide range of topics related to podcasting and technology.
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In this special edition of the New Media Show, Todd Cochrane and Rob Greenlee welcome guests Arielle Nissenblatt and Anu Bhardwaj to discuss the impact of women in podcasting and the transformative role of AI in the industry. Tune in for insights and lively conversation from Podcast Movement Evolutions.
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Todd Cochrane and Rob Greenlee dive into the 2023 NAB Show, discussing the latest innovations and trends in the broadcasting industry. We explore the recent changes to Twitter Live, while examining YouTube Music’s new feature that shows your live when you’re live on YouTube. Furthermore, we delve into the potential impact of artificial intelligence on content creation.
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Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media – On this week’s episode of the New Media Show, we discuss the acquisition of Podcast Business Journal by Podnews. We also explored the potential impact of YouTube Podcast on how podcasters are not fully embracing it. Finally, we delved into the “Podroll” feature proposed by Podcasting 2.0, a modern take on the blogroll concept that will enable podcast hosts to share their favorite podcast recommendations in supported apps – a fantastic way to foster community and discovery!
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Coldwater, Mi, 49036
The post Consolidation Developments Shape Podcast Landscape #537 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss The Podcast Academy and what they are and are not doing, Podcast Standards Project, and what happens next in the more formalization of the group. Plus, the ongoing impacts of AI in podcasting.
Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
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New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post Is it a Dog eat Dog world in Podcasting? #537 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss the importance of supporting Open RSS and pushing for new features to increase adoption. We address criticisms from larger platforms that RSS is not innovative enough. We introduce the Podcast Standards Project, which addresses these issues and encourages listening platforms to support it if implemented correctly. We acknowledge the hard work of those involved and others who have taken a lead role in this project, which involves around 20 people. They emphasize that this project is moving slowly but is free from politics or discussion.
Chapters:
00:00:00 Introduction Of Rob With Technical Difficulties
00:02:39 Blubrry’s Decision To Not Adopt Certain Practices And Response To Criticism
00:08:13 Challenges Of Providing Lower Bandwidth Audio Files In Apps And Podcasts
00:09:14 Discussion Of Alternate Enclosures In PodNews Weekly
00:16:32 The Purpose Of The Podcast Standards Project: Addressing Issues And Encouraging Listening Platforms To Support It.
00:21:36 Collaborative Efforts To Remove Politics From Membership Standards
00:27:26 Advocating For Open RSS In Podcasting Industry
00:30:08 The Importance Of Moving Away From Apple’s Control In The Podcasting Industry
00:40:06 Minimum Standard For RSS In Open Ecosystem With Uncertain Participation
00:41:46 Open Podcasting: Advantages For Creators And Listeners
00:47:31 Pushing For Inclusion In Tag Adoption
00:49:55 Objective Feedback On Working With Others In A Competitive Environment
00:54:55 Potential Conflicts And Compromises In Standards For Advertising And Monetization
00:59:02 Riverside Moves Closer To Descript In Audio And Video Creation Platform Competition
01:10:48 You Don’t Need To Create Social Media Clips Yourself
01:12:19 The Value Of One Person’s Time
01:18:35 Experimenting With Chatgpt to Compete With Derivative Companies
01:22:54 The Possibility Of Artificial General Intelligence In 1-2 Years Is Not Far-fetched.
Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post Podcast Standards Project #536 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss YouTube and their initial round of Podcast releases, which is nothing more than a modified playlist, and the end game on what YouTube has planned is not clear. Even shows like this one that converted a YouTube playlist to a Podcst type have seen nothing on the YouTube podcast page besides very high-end popular shows that get over 100k views. So far, for the average podcaster, this is not anything to get excited about. Plus, we play with an idiotic Podcast creator using AI. You will get a laugh out of the results we get.
Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post YouTube Podcast a Big Nothing Burger? #535 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, founder of Spoken Life Media, discuss the new Edison report and talk about Rob’s move away from Podbean, Rob has also worked for several hosting platforms such as PodcastOne, Spreaker, Libsyn. Shares the change is driven by his desire to focus on being a content creator again and helping other media creators to get started, promote, and grow their shows on any platform they choose. He plans to offer unbiased consultation toward the best solution for content creators of all the available options.
Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post Rob Greenlee Launches Consulting Business to Help Content Creators #533 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP of Podcast Content and Partnerships at Podbean, are joined by guest Alex Sanfilippo who shares pain points he has learned through his extensive work with podcasters, and you will be surprised what he hears from podcasters he talks to. As well as information he has gleaned from successful podcasters in the podcasting space on their keys to success. Check him out at podpros.com
Please check out all the new Podcast Apps at PodcastApps.com that support Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post Guest Alex Sanfilippo #532 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP of Podcast Content and Partnerships at Podbean, discuss in detail what podcasters may gain or lose if their business model is advertising when YouTube jumps into the podcasting space. Todd takes the approach a podcaster with an ad-based model for their show would be crazy to jump at being on YouTube, whereas Rob has a different approach.
Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post YouTube Podcast Support? #532 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, discuss where podcasting is today and the opportunities in a flat marketplace in being able to build a foothold in your medium. Currently, podcast creation levels give podcasters unique opportunities never seen in the podcasting space.
Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post Growing your Podcast #531 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk today about some feedback that Todd received from the last show. Weigh in on what you think. The feedback was quite explicit. We also discuss the desire of some in the podcasting space to go to a streaming protocol to deliver podcasts so advertisers can get better data.
Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post The Realities of Podcasting #530 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, discuss everything happening in the podcasting space and we also show you how we make money while we stream the show live. Listen to the live Boosts and comments come in while we are recording the show. See why Blubrry is now the Podcast Host with the highest implementation of Podcasting 2.0 features.
Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post Making Money while Podcasting Live #529 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk with guest Rob Cesternino and Deirdre Tshien at Podfest about various topics including AI, Growing your Show, Power of Live and variety of other topics.
Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post Podfest 2023 Live New Media Show #528 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk in detail about a AI bot contest Todd is running. The launch of Quicklinks and Auphonic integration at Blubrry Podcasting as well as the current growth or better lack of growth in the current economic space in Podcasting.
Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post 2023 Podcast Growth Trajectory #527 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, of Podcast Content and Partnerships at Podbean, talk about Todd’s attendance of CES and what he saw in regards to podcasting and we cover the latest and greatest happening in the podcasting space. By all terms, it is the best time to be a podcaster as podcast creation of new episodes remains at historic low levels.
Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post New Media Show – Happy New Year #526 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, Podcast Content and Partnerships at Podbean, talk with Podfest founder Chris Krimitsos on what is planned for the late January event and the outreach they have done across 25 cities to have make new podcasters aware of the event to build attendance and the three tracks that will be in place. Great time to get away from the cold and head to Orlando. Be sure to pick up your tickets at Podfestexpo.com. We also discuss 2023 predictions and Rob’s transition to Podbean.
Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post Podfest Update with founder Chris Krimitsos #525 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, SVP, Podcast Content and Partnerships at Podbean, talk about his move to Podbean, what’s happening in the podcasting space along with the passing of several folks in the podcasting space, including Norm Pattiz from Podcast One, additional Libsyn lost one of there developers to a tragic car accident a Gofundme has been set up for BJ Forsyth surviving family members.
Please check out the Fountain Podcast App that supports Podcast 2.0 initiatives. You can also boost the show V4V and have your boost read live, the easiest way to support the podcast.
Please take 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast.
Send a Sticker Get a Sticker: Send us your show sticker, and we will send you a New Media Show Sticker. Get on our sticker board for the show.
New Media Productions
365 N Willowbrook Rd
Suite: C
Coldwater, Mi, 49036
The post Rob Greenlee moves to Podbean #524 appeared first on New Media Show.
We have to start having podcasters in the know to educate the listeners. There is multi forked attack needed. Hosts, App Developers, and Podcasters must educate their patrons to understand the value of what is coming. Once they are shown the engagement value, podcasters instantly get it. But we have to start the process now to be able to spread. the excitement of Podcasting 2.0
The post Podcast Listeners need to be Educated on Podcasting 2.0 #523 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss in detail where we are at by the numbers in the episodes published and shows updated in the last 7, 14, 30, 60, 90 days and why companies that have been ignoring Podcasting 2.0 initiatives will become legacy companies and apps.
The post Podcasting by the Numbers #522 appeared first on New Media Show.
We discuss brand safety and the excuse being made that advertising revenue in podcasting is not growing due to brand safety. Where Todd argues it's lazy Podcast ad reps who are not willing to look deeper into the podcasting pool of shows that have already been vetted for brand safety.
The post Lazy Podcast Advertising Rep #521 appeared first on New Media Show.
We discuss the 25-40% drop in ad bookings that podcast ad companies are seeing and the massive losses they are taking due to revenue guarantees given to podcasters when the economy was on fire. We expect to see massive cost-cutting measures taking place across most ad rep firms.
The post Podcast Ad Rep Companies in Big Trouble #520 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about all hubbub surrounding brand safety. Todd argues that brand safety is not a concern for 97% of the shows being created today. While Rob says it's the only thing advertising groups are talking about. Todd wonders if it's more about wanting to target listeners more accurately. It's likely a little of both. Some companies are upending their business models to look at brand safety for advertisers in a small percentage of shows that will ever need it.
The post Brand Safety Not a Concern for 97% of Shows #519 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships at Libsyn, talk about Todd's trip to Riyadh and the creator society exploding there. Rob gives a run down on NAB in New York as well.
The post Ignite the Sound – Riyadh Saudi Arabia Report #518 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk about the disconnect between big-budget podcasting and the majority of podcasters producing their shows on a very tight budget. Big budgets do not guarantee success and usually have higher cancelation rates. Where big shows with low budgets thrive.
The post Big Budget Podcast getting Canceled #517 appeared first on New Media Show.
We talk about Todd's upcoming trip to Riyadh, Saudi Arabia, to talk about podcasting and how it's possible to have a creator community.
The post Media Buyers Mostly Never Listen #516 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee, VP of Content and Partnerships, talk Podcasting 2.0 with Dave Jones. It is a very deep dive into the new namespace, what it all means, the functions and value. RSS is an amazing specification to expand and do very cool things with. You need to listen to this episode to get dialed in.
The post Podcasting 2.0 with Dave Jones #515 appeared first on New Media Show.
A deep dive into podcast statistics redirects on a new entrant into the space along with ground truth in podcasts statistics in regards to data that will never make it into marketing documents.
The post Let’s Talk Podcast Redirects #514 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dave Hanley, Co-Founder and CRO at Advertisecast. We deep dive into Programmatic advertising and what it looks like now, what the future holds, and the challenges facing the space.
The post Programmatic Advertising with Dave Hanley #513 appeared first on New Media Show.
Less division and more inclusivity lead the discussion today, centering around the events of Podcast Movement.
The post Less Division More Inclusivity #512 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by a great panel at Podcast Movement. James Cridland from Podnews, Tangia Estrad from BIPOC Podcast creators & Heather Osgood from True Native Media discuss the open nature of podcasting, RSS in podcasting today, and the future of podcasting.
The post New Media Show Live @ Podcast Movement #511 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss the latest Edison Research study on Latino podcast listeners. There are some seriously interesting data in that report and one that podcast creators would be advised to review. We also discuss expected outcomes from Podcast Movement. We also dissect the latest Podsights findings and have … Continue reading Latino Podcast Listeners by the Numbers #510 →
The post Latino Podcast Listeners by the Numbers #510 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Arielle Nissenblatt of Earbuds Collective and Squadcast to discuss new ways to grow your show and also to discuss the various happening in the podcasting space to include the shocking announcement that Art 19 is opting all their podcasters into Public Podtrac stats … Continue reading Arielle Nissenblatt Guest of New Media Show →
The post Arielle Nissenblatt Guest of New Media Show appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee discuss Podcast 2.0 initiatives and thank those who have been boosting the show. We once again talk about who technically was the first podcaster and this ongoing silliness in the attempt to re-write the early history of podcasting. We spend a considerable amount of time on the show talking about the declining number of active podcasts and the math problem that Spotify has. We also introduce programmatic advertising to the show. Let us know what you think and what ad you hear, if any.
The post Are Active Podcasts in Decline? #508 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee are joined by Dan Franks to discuss the upcoming Podcast Movement. We also discuss in detail the release of the podcast guidance document from the iab Tech Lab - Platform Privacy Restrictions Communicating Impacts & Strategies. This is a in-depth document all Podcasters should review. We also discuss the Podchaser acquisition.
The post Guest Dan Franks on Podcast Movement #507 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk about the latest agenda-driven post about RSS hindering the growth of podcasting. The author Michael Mignano must still be getting paid a retainer from Spotify as his article is very short-sighted, and he and others are not paying attention to what is happening with Podcast … Continue reading Same old Story RSS is hindering Podcasting #506 →
The post Same old Story RSS is hindering Podcasting #506 appeared first on New Media Show.
Todd Cochrane, Founder of Blubrry Podcasting, and Rob Greenlee talk extensively about visualizing your audience and that audience size does matter when it comes to most advertising deals. Our new video format continues to evolve, but we are open to suggestions on how to make it better. Please take the 60 seconds and fill out … Continue reading Audience Size does Matter →
The post Audience Size does Matter appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting, and Rob Greenlee of Libsyn talk with our two guests at our Podfest Roundtable. We are joined by Katie Krimitsos of the Women’s Meditation Network and Marla Isackson of Ossa Collective. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show … Continue reading Podfest Roundtable on Networks #504 →
The post Podfest Roundtable on Networks #504 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the Sounds Profitable creator’s presentation and spend a huge amount of time digging through that. At the same time, we are introducing a new look for the show that I hope you will like and provide feedback for on the video side. … Continue reading A New Look for the NMS #503 →
The post A New Look for the NMS #503 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Alban Brooke from Buzzsprout to talk about podcasting with us Good discussion around YouTube and other platforms that are now looking to lock podcasters into walled gardens.
The post Guest Alban Brooke #502 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn invited Dan Franks, President/Co-Founder of Podcast Movement and Dan Rayburn, Streaming Media Expert/Analyst. Chairman NAB Streaming Summit to discuss Podcasting Market: Content and Distribution at the NAB Show as part of NAB Live Please take the 60 seconds and fill out the listener survey … Continue reading Podcasting Market: Content and Distribution – NAB Show Live #501 →
The post Podcasting Market: Content and Distribution – NAB Show Live #501 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn spend some time once again talking about open RSS. While listeners do not care how they get their podcasts are we headed towards a cliff where more and more companies are going to require publishing via API?
The post Does Anyone Care about Open RSS? #500 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn once again take up the defense of the open nature of podcasting through RSS. Besides the desires of Spotify and others to close podcasting. Big companies want control and there not going to get it.
The post RSS is Open – API is Closed #499 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss all of the latest podcast events in Europe and in the United States. We cover the show from London and the heavy commercial presence at the show versus the Indie vibe at Podfest 2022
The post Podfest Wrap Up! #498 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss podcast advertising at the NAB Show live stage. We are joined by Larry Rosin, President of Edison Research and Krystina Rubino, GM, Offline Practice at Right Side Up Please take the 60 seconds and fill out the listener survey from this link. Donate … Continue reading NAB Show Live – Podcast Advertising #497 →
The post NAB Show Live – Podcast Advertising #497 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about what unfolded within The Podcast Academy over the weekend and the news of where Tom Webster will be hanging his hat for his next adventure which has completely surprised a lot of people.
The post Tom Webster News & TPA Discussion #496 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk with James O. Boggs about Spooler.fm and his transition from Apple Podcasts. Great insights into use cases for their services. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Send … Continue reading James O. Boggs of Spooler #495 →
The post James O. Boggs of Spooler #495 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the upcoming NAB Show and the two live events of the New Media Show. Please take the 60 seconds and fill out the listener survey from this link. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: … Continue reading Lets Talk Podcasting #494 →
The post Lets Talk Podcasting #494 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the upcoming NAB Show and the two live events of the New Media Show. We also share information about a Las Vegas meetup in conjunction with the Podcast Movement team. I am sure you all will have some comments on this one … Continue reading So about those Transcripts #493 →
The post So about those Transcripts #493 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn get caught up after being on the road and out of town. We also have a new audience survey we would love to have you fill out. Please take the 60 seconds and fill out the listener survey from this link. Donate to the … Continue reading Rob and Todd Back in the Saddle #492 →
The post Rob and Todd Back in the Saddle #492 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss are joined by a great lineup of guest at Podcast Movement Evolutions to talk all things podcasting. Our guest included James Cridland from Podnews, Rachael King from PodPeople.com, and Andy Bowers of Spooler and head of content at Inside.com Donate to the show … Continue reading New Media Show Live @ Podcast Movement Evolutions #491 →
The post New Media Show Live @ Podcast Movement Evolutions #491 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss all things podcasting and we also discuss our live event at Podcast Movement Evolutions on Saturday, March 26th at 12 noon pacific live here on New Media Show. I will have the embed on the front of the website. We get deep on … Continue reading Live Next Week from Podcast Movement Evolutions #490 →
The post Live Next Week from Podcast Movement Evolutions #490 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss ad loads and the now verifiable proof that ads loads in some shows are starting to piss listeners off. Is it the greed of networks, podcasters or is it the start of disdain for listeners while some have increased privacy tracking to target … Continue reading More Podcast Ads Please! Load em up! #489 →
The post More Podcast Ads Please! Load em up! #489 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Dan Franks to discuss Podcast Movement Evolutions happening out in Los Angeles later this month. Great conversation and we even covered some of the news we have missed while we were off. Donate to the show and Support this podcast. Send … Continue reading Dan Franks Talks Podcast Movement Evolutions #488 →
The post Dan Franks Talks Podcast Movement Evolutions #488 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the latest happenings in the podcasting space. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board for the … Continue reading Latest Podcasting News #487 →
The post Latest Podcasting News #487 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the podcast hall of fame, the podcast awards and all of the discussion around Joe Rogan. Are podcasters going to start to be targeted like Joe. We dig in and look at this from many angles.
The post Podcast Hall of Fame Inductees Announced #486 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the latest happening in the podcast space and our commentary surrounding that. We also talk about the woes podcasters have including us when gear breaks and the consequences of that. Donate to the show and Support this podcast. Send a Sticker Get a … Continue reading Podcast News and Updates #485 →
The post Podcast News and Updates #485 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Sam Sethi from Podland to discuss podcasting in the UK and also just general podcasting topics. The Co-Host of Podland. Plus a little trip down memory lane as we discuss some of Sam’s previous associates. Donate to the show and Support … Continue reading Sam Sethi from Podland #484 →
The post Sam Sethi from Podland #484 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about Todd's trip to CES and the results of the show. We also spend time talking about the upcoming Podcast Hall of Fame return to Podcast Movement Evolutions. We also spend time talking about programatic advertising.
The post Podcast Hall of Fame Returns in 2022 #482 appeared first on New Media Show.
Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn lay out our 2022 predictions and walk through where we think the space is headed at the moment. But the most important thing is Rob has bent to peer pressure and is growing a beard.
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by James Cridland from Podnews. We cover a wide range of topics and of course he discusses things he thinks podcast hosting companies should be doing.
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by the Pod Father Mr Adam Curry for a Podcasting 2.0 discussion and everything podcasting. Please be aware that this show does contain some adult words. We had a great time with Adam and I think this one will go down as … Continue reading Adam Curry Talks Podcasting 2.0 #478 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the latest Edison podcast report on what is happening in the UK and also discuss the Podcast Download report which really is not a download report. Plus we look at the news that made news but never actually became a reality. I think we could come up with some fake headlines as well.
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss some of the recent Edison numbers and look at where the space is going internationally. Do you have a tidbit or a rumor you want to share we would love to hear about it? Donate to the show and Support this podcast. Send … Continue reading The Latest Podcast Consumption Numbers #477 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are back we should be on a regular schedule moving forward we are both done with going under the knife. Lot’s of podcasting news to catch everyone up on. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send … Continue reading Latest Podcast News and Events #476 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are back we apologize extensive travel by both of us has had us out of pocket. On the show, Todd gets out his calculator and does some rough math on recent revenue and download claims. We will let you be the judge of some … Continue reading Back in the Saddle #475 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Facebook Podcast team members Chelsea White, Chelsea is the Product Manager for the Podcast Core Experience, and is responsible for the playback and listening experiences, as well as content discovery and distribution. Prior to this role, she was a Product Manager … Continue reading Facebook Podcasting Team #474 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss some reports that say Spotify has a lot of podcast listeners but those listeners are not listening to very many podcast. It’s an interesting discussion to say why? We also cover a variety of news. Heads up next week we will have an … Continue reading Spotify Listening Audience #473 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss various aspects of podcasting and also what exactly is Todd doing in Hawaii.. Plus overcoming some technical issues with recording remotely. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will … Continue reading Podcast News #472 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Ashley Carman the new Hotpod Newsletter editor which was recently acquired by The Verge. This was a great opportunity to see what Ashley’s plans were for the newsletter and where the focus will be. Donate to the show and Support this … Continue reading Ashley Carman Hotpod Editor #471 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn get caught up after Todd was at two events and they also discuss is it time for a podcast foundation. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you … Continue reading Time for Podcast Foundation? #470 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the report that Joe Rogan is losing influence based on the fact he is only on one platform. We also talk about the much venerated automated download and be careful what you wish for. Donate to the show and Support this podcast. Send … Continue reading Limited Distribution – Limited Influence #469 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the latest podcast news and events and a whole host of hot and juicy topics. The only place in podcasting where you can get the combined experience of 33.3 years of podcasting experience. Donate to the show and Support this podcast. Send a … Continue reading Podcast News and Updates #468 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss podcast movement and a host of other topics. My apology on the late posting I have been in the middle of a massive power outage going on six days/ Donate to the show and Support this podcast. Send a Sticker Get a Sticker: … Continue reading Podcast Movement Recap #467 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn want to thank Danny Pena, Host of Gamer Tag Radio, and Bart Roselli SVP, Growth at Veritone One for joining us for another in-person live on stage at Podcast Movement Donate to the show and Support this podcast. Send a Sticker Get a Sticker: … Continue reading Podcast Movement Live 2021 #466 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the upcoming podcast movement and get into a debate on the approach that Spotify is taking to premium podcasting. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send … Continue reading Podcast Movement Pre-Show #465 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn tear into a pile of podcasting topics and talk about upcoming events. We will be taking this show on the road and will be live from Podcast Movement in two weeks and I hope you join us at Podcast Movement Donate to the show … Continue reading Podcast Chronicles #464 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Tanner Campbell who’s recent article on RSS has blown up his Twitter feed and garnered him a guest spot on today’s show. This brings up a lot of points we have been talking about for years to include the impact of … Continue reading Deathwatch of RSS #463 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the latest happening in the podcast space and have a few laughs over the current commentary on RSS after all who needs RSS these days anyway. We dig into some of the news commentaries and once again talk about the value of your … Continue reading Who cares about RSS? #462 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn spend a lot of time talking about the power of networks and talk about the potential of making sites like Spotify and others pay distribution rights not just for a handful of shows but maybe 10’s of thousands. Is it possible well listen in … Continue reading Is it time for a True Revolution in Podcasting? #461 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn record the podcast via Streamyard and we discuss a whole host of podcasting news, updates, predictions and of course commentary on the latest happening in the podcast space. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us … Continue reading Where is the Podcast Space Headed? #460 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the podcast scandal as reported by the Verge and we also dig into the potential ramifications of a new EU rule that may require podcast hosting companies to start scanning podcast media for copyrighted material. Donate to the show and Support this … Continue reading Will EU rule change podcasting? #459 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn cover the latest podcasting news and happenings in the space. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send you a New Media Show Sticker. Get on our sticker board … Continue reading Latest Podcast News #458 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the term Impression that is being used by some in the podcast space over the download as a metric of measurement as laid out in the IAB podcast measurement guidelines document. Are we blowing smoke up media buyers’ butts or in the end … Continue reading Is an Impression a Scam measurement? #457 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn get an update from Dan Franks on the upcoming Podcast Movement conference which will be a mix of in-person and virtual with at least 2000 people to attend in person. This is going to be a great event to get our feet back on … Continue reading Podcast Movement Update – Dan Franks #456 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the Ambies and the insights behind the scenes. We also cover a variety of topics that have made headlines this past week. Todd is currently in Honolulu for his son’s graduation so there is no video from this show audio-only. Donate to … Continue reading Ambies Insights #455 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the report from the IAB that states podcasting will hit 2 billion in ad revenue by 2023 when we have not yet quite hit a billion. That is some very optimistic predictions considering that 95% of podcasts today are not monetized. Donate … Continue reading 2 Billion in Podcast Advertising #454 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about the upcoming Ambies Awards of which Rob will be one of the presenters. We also talk about the status of the Podcast Awards and the upcoming voting on that along with unrealistic expectations from media buyers and a whole host of other … Continue reading The Ambies #453 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Steve Wilson of QCode Media and formally from Apple Podcasting. We have a great chat with Steve we have wanted him on the show for many years and get to pick his brain about the future of premium podcasting and what … Continue reading Steve Wilson from QCode Media #452 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn dive in pretty deep on the Apple Podcasts announcements regarding premium content and being able to actually pay and subscribe via the Apple Podcast app for premium podcast content. We continue the discussion of the need for a podcast trade organization and who would … Continue reading Apple Podcasts Announcements #451 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn have decided to go back to one episode a week and we will work on having a tighter agenda for the show as we have seemed to not really have enough quality material to hold the twice a week pacing that we have done … Continue reading New Media Show New Publishing Schedules #450 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn go over what is happening in the podcasting space. News was a little thin, if this becomes the norm we will likely scale back to once a week. Enjoy the Podcast Donate to the show and Support this podcast. Send a Sticker Get a … Continue reading Podcast Updates and News #449 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn dig in on the expansion that is happening in podcasting and all of the continued announcements and overall investment in the podcasting space. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we … Continue reading Expansion Happening in Podcasting #448 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn drop clubhouse for now and get back to a more normal show. Enough of the chaos bad sound and technical logistics. We also get Rob’s Audio dialed in finally. Sorry for the craziness I know you will enjoy this show immensely. Donate to the … Continue reading Back to Normal #447 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn open this episode up to Clubhouse and we get asked should the show continue on as part of the podcast or do we want to make sure we are keeping the experience of the show the same as it has been. We will let … Continue reading Clubhouse or No Clubhouse #446 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss listener privacy and ask the question will listener privacy be lost or will it be regained by upcoming changes to state laws surrounding privacy. We also have a few clubhouse attendees ask questions and give opinions. Sorry for the crazy audio. Donate to … Continue reading Will Privacy for Podcast Listeners be Lost #445 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn do another show on Clubhouse while we think we have Rob’s audio fixed we are not really in control of the Audio that happens when we have a guest come on stage. We will work hard to improve this but this is the peril … Continue reading We fixed the Audio #444 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn have a quick show due to Todd having an AMA with the Podcast Movement University. We discuss the latest hot trends in the space and the news that Marco from Overcast is trying to solve some technical issues revolving around chartable and podsights redirect … Continue reading Overcast and the Redirect Dilema #443 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn hold the show on Clubhouse and this time the tech bugs showed up. Regular show on Wednesday but there is some interview goodness as we have a special guest join us for a little while Steve Olsher from Podcast Magazine and Clubpod joins us. … Continue reading Tech Issues integrating Clubhouse #442 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn hold the show on Clubhouse and we discuss follow versus subscribing and the ongoing discussion about the proliferation of bad advice on Podcast Forums. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and … Continue reading Follow versus Subscribe #441 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss changes coming to podcasting in 2021 and how the landscape is morphing with all the new services that are coming on the scenes. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and … Continue reading Podcasting Changes in 2021 #440 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the impact of social audio not only on podcasting but also the impact on conferences. Is Clubhouse the place you now need to be to market podcast services as well? Donate to the show and Support this podcast. Send a Sticker Get a … Continue reading Social Audio Impact on Podcasting Conferences #439 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn do the. show live on clubhouse to see how the integration goes with the possibility of doing it live-streamed in the near future as well. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker … Continue reading Live on Clubhouse #438 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss what is happening in the podcasting space to include some new acquisitions. discussions. Along with. a variety of interesting. topics happening in the podcasting space. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show … Continue reading Latest News and Happenings #437 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn go old school and record the show today audio-only. We used Riverside.fm to do the recording and I think you will find the audio quality quite amazing. Thank you to Riverside for the demo account to try out their service any podcaster doing a … Continue reading Let’s go Old School #436 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the podcasting space the resiliency of the medium throughout the pandemic. We also get a bit off-topic and talk Starlink and the impact it could have on the world and of course access to podcast and helping creators at large. Donate to the … Continue reading Podcasting is Pandemic Proof #435 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the latest trend in Audio Sound shaping by several companies in the podcasting space. While we agree there are great use cases for it at great expense the average podcaster will not be able to afford the level of studio requirements needed to … Continue reading Is Audio Sound Shaping the Future? #434 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss a variety of topics including should podcasters be considering a network to grow their show and the impact of doing so. We also talk about Twitter spaces and the delta between it and Clubhouse. Donate to the show and Support this podcast. Send … Continue reading Should Podcasters Join Networks #433 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss some of the things they are seeing in the space and the ongoing need to help podcasters grow and advance their shows. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we … Continue reading Podcasters Need Growth #432 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the latest news in the podcasting space and the latest buzz around the space. Shorter show than normal as Rob has a speaking engagement to attend to. Pretty laid back weekend show with some special guest being invited to appear. Donate to the … Continue reading Podcast News and Information #431 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss in detail changes to the 16th Annual Podcast Awards and talk through the naming of some of the new categories which we encourage you to give us feedback on. The awards are going to grow to 30 categories. Registration opens on Feb 1st, … Continue reading 16th Annual Podcast Awards Update #430 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by Gordon Firemark to discuss freedom of speech in podcasting with reference to many of the events that have happened in recent weeks to include a focus on podcast content by topic versus the actual nature of what is said in those … Continue reading Gordon Firemark on Speech in Podcasting #429 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss a hot topic. Claims are being made that podcasting is 20 years old today. LOL Well the concept of podcasting is 20 years old but podcasting did not get named until much later and the first podcast that was delivered to a media … Continue reading Podcasting is not 20 Years Old Today #428 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss a variety of topics but Todd took the lead and discusses podcasters in large part missing many of the fundamentals of building a show. While many are creating fantastic content it’s well known that more is needed in the basic podcast 101 things … Continue reading Podcaster Fundamentals #427 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are solo on this show and spend a considerable amount of time covering what is happening in the podcasting space and reflecting on how this audience can help us spread successful podcast tips and be mentors to future podcasters. Donate to the show and … Continue reading Latest Podcast News #426 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn are joined by guest Danny Pena from Gamertag Radio and we discuss in length the success Danny and his team have had in building community and audience and how he reflects on podcasting’s past and where it’s headed in the future. This is a … Continue reading Danny Pena – Gamertag Radio #425 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the Megaphone news on the listener privacy issue raised when a blocklist put them on a list that prevented some browsers and Ad Blockers from allowing access to some of there podcasters shows. Not as big an issue as the article made it … Continue reading Megaphone and Listener Privacy #424 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk wrap up the year with a final podcast for 2020. We cover a variety of podcasting topics that is sure to get you excited about 2021. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show … Continue reading End of Year Wrap up Show #423 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk in-depth about the Podcast Index and how it is now growing a coalition of App developers and major podcast hosts to support the expansion of RSS and the vision the group leaders have laid out. We have seen groups come and go over … Continue reading Podcast Index Gaining Support #422 →
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Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn talk about our 2020 Podcast overview and our 2021 predictions. I feel your going to have fun with us on this show. Donate to the show and Support this podcast. Send a Sticker Get a Sticker: Send us your show sticker and we will send … Continue reading Podcast Predictions 2021 #420 →
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