Brand Storytelling: Recent Episodes
Hosted by Rakhal Ebeli, with special guests every week.
Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. Hosted by Newsmodo CEO, Rakhal Ebeli.
On the Brand Storytelling podcast we are joined by Konrad Marshall, journalist at FairFax Media and author of the book 'Yellow & Black - A Season it Richmond' who knows all too well how a great team can foster incredible results.
For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/building-a-champion...
On the Brand Storytelling podcast we are joined by Keeva Stratton, a communications specialist who understands human behaviour when it comes to storytelling that emotionally connects, and builds bonds with its audience.
For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/getting-inside...
On the Brand Storytelling podcast we are joined by the man-with-the-plan and former Head of Strategy at King Content, Phil Brown who will help us sort through the fluff and get down to the grass roots of what makes a successful marketing strategy.
For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/successful-marketing/
On the Brand Storytelling podcast we are joined by Richard Curtis, CEO of FutureBrand to discuss not only how to brand yourself effectively, but why it's so important that you know who you're speaking to, and how to get it right.
For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/blog/
On the Brand Storytelling podcast we are joined by Susan Hartman, a Global Marketer who will help us understand how to tap into the expertise and resources of an organisation, to then market the knowledge base and bring values to consumers.
For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/all-blog-content/
On the Brand Storytelling podcast we are joined by Simon Kemp, the Global Consultant for We Are Social and Founder of Kepios to discuss understanding and breaking down the insights provided by data and analytics.
For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/digital-marketing..
On the Brand Storytelling podcast we are joined by Aquaus Kelley, Founder of ‘A Lovers Ambition Lifestyle Group’ and content creator, brand strategist, social ambassador, and educator; here with us to share his passion and knowledge in identifying talent and creating opportunities for brand development and social impact.For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/bridging-the-gap.../
On the Brand Storytelling podcast we are joined by Diana Yazidjian, Managing Director of DFY Consulting and professional, strategic storyteller; specialising in creating emotional bonds between brand and audience. For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/the-power-of-storytelling/
On the Brand Storytelling podcast we are joined by Pia Silva, entrepreneur, speaker, writer and the Founding Partner and Brand Strategist behind Worstofall Designs; her badass branding skills will help us understand how to build a brand that will sell itself.For shownotes and more information about our guest, head to the Newsmodo website:newsmodo.com/how-badass-is-your-brand
On the Brand Storytelling podcast we are joined by Mandi Bateson, Head of Social at M&C Saatchi to talk to about the growth and change of social media over the last decade and what she's learnt are the key points to being successful with your brand presence. For shownotes and more information about our guest, head to the Newsmodo website:newsmodo.com/storytelling-over-time
On the Brand Storytelling podcast we are joined by Brian Wallace, an expert in visual data and President and Founder of the US's premier infographic design agency NowSourcing; here to help us understand the art and science of telling a visual story. For shownotes and more information about our guest, head to the Newsmodo website.
On the Brand Storytelling podcast we are joined by String Nguyen, the No. 1 "Top Video Personal Brand on LinkedIn" and Video Content Creator/Producer of StringStory Media as she talks us through what has made her such a successful influencer using LinkedIn video.For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/the-future-of-video-blogging-and-influencer-content
On the Brand Storytelling podcast we are joined by Dr Lindsay McMillan, a leading academic, thought leader and social commentator about all things HR and life in the Aussie workplace. For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/all-blog-content/do-happy-healthy-employees-equal-better-brands
On the Brand Storytelling podcast we are joined by Scott Brinker, a marketing technology specialist help numerous companies over the last 2 decades—building a name for himself by proving time and time again why he's the go-go-guy for martech solutions.
For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/all-blog-content/How-to-make-technology-work-for-your-marketing-strategy
On the Brand Storytelling podcast we are joined by David Leser, a multi-award winning journalist who has worked all over the globe; giving us the greatest insights about how storytelling has changed in the last few decades.For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/all-blog-content/modern-day-storytelling
On the Brand Storytelling podcast we are joined by the Co-Founder & CEO of TopRank Marketing Lee Odden as he looks at how influencer marketing can boost your brand.For shownotes and more information about our guest, head to the Newsmodo blog by clicking here
On the Brand Storytelling podcast we are joined by Julian Mitchell, a content creator that works on creating cultural movements for brands that stay with the audience long after the campaign in finished.For shownotes and more information about our guest, head to the Newsmodo blog by clicking here
On the Brand Storytelling podcast we are joined by Co-Founder of Interact Josh Haynam to discuss why using quizzes to build your leads database is so beneficial for your business.
On the Brand Storytelling podcast we are joined by Steven Barnes who will discuss content creation and how we can get the best of both worlds when it comes to quality vs quantity.
On the Brand Storytelling podcast we are joined by Adam Ferrier, a consumer psychologist and founder of Melbourne-based agency Thinkerbell; looks at how brands can "train" their audience and customers based on marketing tactics. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...-through-content
On the Brand Storytelling podcast, we are joined by Geoff Colon; the Senior Marketing Communications Designer for Microsoft discusses how we need to constantly change and adapt our communication methods to ensure that we're getting the audience listening, and wanting to communicate back. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...the-21st-century
On the Brand Storytelling podcast, we are joined by Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses approach scalability by putting favour on side-by-side marketing; and develops digital and content driven experiences for businesses. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/finding-and-implementing-scalable-content-solution-for-your-brand
On the Brand Storytelling podcast, we are joined by Danika Johnston; a Content Marketing Leader and the authority on marketing strategy, with over 20 years worth of national and international experience.
On the Brand Storytelling podcast, we are joined by Michael Brenner to discuss how brands are creating loyal bonds with their audience through the rise and expansion of digital, and content marketing.
On this week's episode of our Brand Storytelling podcast, Dennis Williams brings his experience as a market leader, and forward-thinking innovator to discuss how we adapt to current technology and use it to communicate to our audiences.
On this week's episode of our Brand Storytelling podcast, we are lucky enough to sit down with Shama Hyder; the CEO of The Marketing Zen Group and best-selling author of The Zen of Social Media Marketing and Momentum. Shama is a leading strategist on building marketing momentum in the digital age and here to impart her advice on adaptability and staying relevant to your audience.
On this week's episode of our Brand Storytelling podcast, we're talking with the man investigating and researching Viral content; and the science behind our reactions to it. Jonathan Creek is a consultant working with some of the biggest companies across Asia Pacific, and runs workshops on viral video.
On this week's episode of our Brand Storytelling podcast, we talk to Bo Breuklander about the alarming growth of fake social media accounts and how they're damaging brands; not necessarily financially, but almost always reputationally.
On this week's episode of our Brand Storytelling podcast, we are talking to business and marketing coach and entrepreneur Jim Palmer; about why building your brand and staying relevant in the online space is so crucial for business'.
On this week's episode of our Brand Storytelling podcast, we sit down with one of the founding partners of Melbourne based Zoetic Agency, Dionne Lew. As a longtime marketer and PR master, she's in-demand as a social media speaker and consultant. So who better than the go-to consultant for boards and senior executives, to talk to us about instilling trust and building strong relationships with our customers.
Joined by the specialist in content and social media marketing, Simon Owens; we discuss why inbound marketing is no longer the only way to build your business. Content marketing can yield more traffic, leads and loyal customers; and by creating gated content that will open the wallets of those who want exclusive material; you can add to the bottom line of your business.
With Chris C. Anderson leading the charge, we discuss defining your digital media strategy and making the most of the content marketing landscape in 2017. Brands have endless channels through which to distribute content from, and even more types of content to potentially create. So much opportunity can create huge advantages for those who leverage digital media well, but as some found out recently, it can also backfire on those who miss the mark.
We welcome none other than Dave Hughes onto our podcast, to chat about engaging with your audience and breaking down the barriers between the audience and the brand. Hughesy has become one of Australia's most popular comedians thanks to his honest and laconic humour, that we as a nation identify with and respond to. We look at why his brand of comedy is so appealing on a mass-level and how he uses it to tell his personal stories to millions of people.
Today we have a very special guest with us to join us on our Brand Storytelling podcast, Father Bob Maguire. He's the man that has amassed over 120,000 followers on Twitter and is very much a figure in the public eye. We going to talk with him about his "orthodox yet unconventional" methods and how that's made him one of the most popular preachers in modern times. How he continues to inspire and influence his audience all over the world, through the help of social media.
This week's episode of the Brand Storytelling podcast talks about tips and tricks that can be applied to make your company and it's products and services more closely aligned with the needs of your market. Marie Wiese joins us all the way from Toronto, to share her wealth of knowledge from being a Digital Marketing Expert, and how she's built the reputation that precedes her. To read the full show notes for this episode, head to the Newsmodo blog.
This week's episode of the Brand Storytelling podcast looks at how we leverage new technologies to improve our own content capabilities, without losing the all important human touch. Here with us to talk about our ever-evolving ways of communicating and how we find more and more ways to incorporate technology into our daily lives; is John Wall, co-host of Marketing Over Coffee podcasts, author of B2B Marketing Confessions. To read the full show notes for this episode, head to the Newsmodo blog.
This week's episode of the Brand Storytelling podcast delves into the influence of language in the way everyday audience behaviour is shaped. Discussing the construction of powerful brand storytelling, inbound marketing and the language that powers it all up, FutureBrand CEO Richard Curtis sheds the light on how language has modelled his business's success and how it can do the same for yours. To read the full show notes for this episode, head to the Newsmodo blog.
This week's episode of the Brand Storytelling podcast sees Rakhal partner up with founder of popular stationery label MiGoals, Adam Jelic, for a discussion on selling a solution, not a product. Having gained serious momentum across the industry, MiGoals now heads up the world of goal-setting with its functional, stylish collection -- all designed to help entrepreneurs and general busy-bodies leverage their proactivity. The brand's success can also be attributed to Jelic's approach of delivering concepts to customers by using experiences and inbound tactics to weave a healthy content marketing balance. It's all about going beyond the brand... For more information on the show, visit www.Newsmodo.com/blog and see the show notes for this episode.
On the Brand Storytelling podcast, we talk with the CEO of Omny Studio Sharon Taylor about how the podcasting industry is starting to monetise. With the market for ads expected to exceed $200 million in 2017, publishers and producers are turning their shows into live events.
Publishers such as Slate, Gimlet and the Ringer are some of the brands making the most noise with multiple shows attracting the attention of advertisers. But this all pales in comparison when compared to the main staples of radio and television that routinely see returns in the billions.
Omny Studio is an on-demand publishing platform that works in alignment with radio and podcast producers. They enable brands to comprehensively host, share and monetize their shows to build a product audiences can easily access.
On this week's episode of the Brand Storytelling podcast, Rakhal is joined by FreeeUp Founder, Nathan Hirsch to talk about the emergence of the gig economy and how brands like his help freelancers find work. FreeeUp is a freelancer solution for brands searching for reliable workers in the eCommerce industry. They work with both clients and freelancers to create the perfect fit for projects. Nathan Hirsch founded FreeeUp in 2015 to enable businesses to hire remote workers for eCommerce solutions. For more information on the show, visit www.Newsmodo.com/blog and see the show notes for this episode.
Brand innovation is set to take another giant leap in 2017 as we continue to build upon the strides made in previous years. Augmented reality, 3D technology, on-demand television and new gaming platforms are just the tip of the iceberg in the tech pipeline.
The tools available to brands has enabled them to innovate with increasing creativity to find their industry niche. We were joined on the Brand Storytelling podcast by Steve Glaveski, CEO and co-founder of Collective Campus, a hub of innovation and education that enables brands to adopt the technology and methods needed to thrive in an era of rapid change.
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On this week's Brand Storytelling podcast, we are joined by the founder of Explainify, Eric Hinson to discuss how they turn complex information into engaging video content.
Brands can often struggle to explain their services to prospective clients which can hinder their ability to recognise growth. Explainify builds captivating, animated stories that simplify the product or service on offer.
Visit www.newsmodo.com and sign up to our newsletter to receive all the latest blog posts and podcast recaps.
On the Brand Storytelling podcast, we are joined by Ben Shipley, Managing Director at Spectrum Group. We talk with Ben about how brands can start to reinvent their storytelling and create an authentic dialogue with their audiences.
Brands are already branching outside the box to do this. Lego created the Lego Movie which was a smash hit with fans new and old with sales skyrocketing as a result. So how can other brands seek to mimic this? How can they tell their story a different way?
On the Brand Storytelling podcast, we talk with the PR Warrior, Trevor Young about the role influencer marketing is now playing in content strategies. As brands seek to distribute their content organically, the market for influencers has ballooned and has shown no signs of slowing down in 2017.
Consumers are saturated daily by advertisements and endless commercials, with many pundits believing an oversaturation of adverts is to blame for the declining ratings in the NFL this season. So why are brands pivoting to influencers to distribute their content?
On the Brand Storytelling podcast, we talk with Chris Wolski, Product Marketing Manager at Klipfolio, about how 2017 could be the year of video marketing. Chris talks with Rakhal about his experiences creating video ads for Facebook, creating content that is extremely targeted and short yet entertaining and informative.
On the Brand Storytelling podcast, we talk with Marc Stoiber, CEO and Founder of Your Ultimate Speech and author of The DIY Brand Build Guide. We chat about exploring new and creative paths to audiences in 2017 and how brands will be switching up their strategies to incorporate the latest trends. Your Ultimate Speech empowers busy CEOs and thought leaders to deliver insightful and engaging keynote presentations, no matter the audience.
On the Brand Storytelling podcast, we talk with Dan Foley, co-founder and CEO of Tailored Ink about how to find the right fit for your content marketing. The rise of SEO, Google analytical tools and other technology and placed a prominence on brands using their content to maximum effectiveness. Tailored Ink is a boutique writing agency based in New York that is made up of elite storytellers with a desire for quality content.
We hit the ton! This episode marks our 100th episode of the Brand Storytelling podcast and to celebrate we have brought on a special guest. Thanks for tuning in and we hope you will continue to do so as we launch into another year of content marketing!
We make our marketing New Year's resolutions with Bob Jenkins from Leadpages and outline the goals we want to achieve heading into 2017. For many people the common resolutions fall around getting healthier, spending less or travelling to a new destination. For us marketers, we don't have such a luxury in narrowing down our resolutions to clear cut paths to a better lifestyle. Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media.
On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name. Rakhal also discusses the role of Christmas in the marketing calendar and how marketers have to find that balance between storytelling, building a business and engaging through effective marketing.
On the Brand Storytelling podcast, we are joined professional brand storyteller, Park Howell. Park is the host of the popular podcast, Business of Story and is the founder of Park&Co, a marketing and advertising agency. We discuss with the purpose of brand storytelling and why it is essential for all brands, agencies and organisations (big and small) to tell their story efficiently and effectively. We also talk about the techniques brands can use to establish their credibility as a storyteller to set themselves apart from the competition.
On the Brand Storytelling podcast, we are joined by the CEO of the Association for Data-Driven Marketing and Advertising (ADMA) CEO, Jodie Sangster. Jodie recently collaborated with Joe Pullizi, Founder of the Content Marketing Institute, on the Content Marketing in Australia 2016 report. "Compared with last year, for-profit Australian marketers reported higher levels of effectiveness this year with the content marketing tactics, social media platforms, and paid methods of content distribution/promotion they use. Even so, many are particularly challenged with producing engaging content; accordingly, a high percentage cite it as their top priority for internal content creators over the next year." - Content Marketing in Australia 2016: Benchmarks, Budgets and Trends. The ADMA is a go-to source for marketers seeking insights and resources on data-driven marketing across all channels and platforms in today's marketing industry.
On the Brand Storytelling podcast, we are joined by the founder of TBC Global, Jon Burkhart. Jon is a regular speaker at SXSW Interactivewhere he also acts as an advisor. He co-authored 'Newsjacking: The Urgent Genius of Real-Time Advertising', ' Hacker Maker Teacher Thief' and yet to be released 'Truly Ballsy Content'.
On the Brand Storytelling podcast, we are joined by Pete Williams from Deloitte Digital Australia to talk about the new technology and innovations content marketers can use in their brand strategies.
With new distribution platforms being made to publishers, content marketers are now pushing content through multiple channels to connect it with the right audience. Already this year we have seen the effects of virtual reality content with the phenomenon of Pokemon GO and now Snapchat releasing 'Spectacles' to allow users to capture content hands-free.
Pete Williams founded Deloitte Digital and is the Chief Edge Officer at Centre for the Edge. He also founded Rexter Consulting, speaking to businesses and agencies on how organisations can implement rapidly changing technology in a fast paced environment.
On the Brand Storytelling podcast, we talk to Uberflip co-founder and COO Randy Frisch about the need for brands to build online reputations and keep in touch with their audiences. We also talk about the how content marketing and brand storytelling are two essential tools for controlling the message and building trust with audiences.
On the Brand Storytelling podcast this week, we chat with the CEO of the Marketing Insider Group, Michael Brenner. We talk about the biggest challenges facing content marketers and the techniques we can use to solve them. We also touch on Michael's experience at Content Marketing World 2016 and his predictions for the industry in 2017. The Marketing Insider Group help companies of all sizes reach, engage and convert new customers with an effective content marketing strategy.
On the Brand Storytelling podcast, we are joined by Movember co-founder Adam Garone who is a keynote speaker at the World Marketing & Sales Forum this year in Melbourne. In the episode we discuss the Movember story, achieving goals and the emotional content that can engage an audience and make them act.
Movember is a global organisation committed to changing the face of men's health and helping them to lead happier and longer lives. Adam was the GQ Man of the Year in 2013 and has held previous roles in marketing and strategy before he co-founded Movember. To date, there is over 5 million Mo Bros and Mo Sistas around the globe contributing to the cause.
On the Brand Storytelling podcast this week, we are joined by Locomote co-founder and host of the Locomote podcast, Passion Never fails, David Fastuca. David started Locomote with his cousin and business partner, Ross Fastuca. Locomote is a corporate travel platform that reduces travel spend while streamlining the booking and expenses process. We talk on the show about the world of startups and the brands that have grown from nothing into global corporations. We also dive into his role as a global ambassador for Rare Birds, an initiative with the aim of leading a million female entrepreneurs by 2020.
On the Brand Storytelling podcast, we are joined by Joe Koufman, CEO and founder of AgencySparks, a matchmaker for brands and specialist marketing agencies. On the show, we dive into the question of what makes a perfect marketer and how do we know if we have hit the summit of perfection?
On the Brand Storytelling podcast, CEO & Co-Managing Partner of Brain+Trust Partners Scott Monty stops by to chat about the intersection of journalism and branded content. We also talk about how the news cycle is being led by brand publishing with traditional media stuck playing catch up.
Scott also produces his own podcast, The Full Monty that unpacks the week's digital news and offers his unique insights into the trending issues and opinions.
On the Brand Storytelling podcast, we are joined by the executive director of marketing for Tourism Tasmania, Guy Taylor. We talk about how countries and states sell the dream and attract tourists through creative storytelling experiences and engaging content.
On the Brand Storytelling podcast, we preview the upcoming Content Strategy Forum with Lennie Beattie from Content Ark. The event brings together the best minds in content strategy to explore new ideas and learnings from the past year. After stops in Paris, London, Cape Town, Helsinki and Frankfurt, the forum is making it's way to Melbourne with Kristina Halvorson from Braintrust and Hilary Marsh from The Content Company headlining the talks.
On the Brand Storytelling podcast, we are joined by the biggest name in content marketing in Brazil, Cassio Politi. Cassio was named the content marketer of the year in 2015 and authored the first book in content marketing to be written in Portuguese. He is the founder of Tracto, a content strategy consultancy that builds audiences for brands and companies.
At Content Marketing World this year, his keynote, How Small Differences In Buyer Persona's Behaviour Impact The Global Strategy, touched on customer environments, perceived barriers and how they help you make wise strategic decisions. We also talk about how brands are building audience personas through storytelling and the influencers that map a buyers journey.
On the Brand Storytelling podcast this week, Joe Pulizzi, the founder of the Content Marketing Institute joins the show to talk about the build up to another year, predictions for the industry in 2017 and what we can expect at Content Marketing World 2017.
On the Brand Storytelling podcast this week, Rakhal is joined by author of Authority Content David Jenyns who gives another masterclass in content marketing and how to hold an audience's attention to deliver a message.
On a special edition of the Brand Storytelling podcast, the PR warrior Trevor Young takes us on a content marketing masterclass ahead of his #digitalks event - How to build reputation and trust through content marketing. We talk about matching the right channels to an audience, working with influencers and preview the Content Marketing World conference kicking off in Cleveland next week!
On the Brand Storytelling podcast this week, we are joined by Jonathan Chan from Foundr magazine, a resource to inspire the next generation of young entrepreneurs.
Jonathan talks with Rakhal about how Foundr got started, what drives individuals such as Gary Vaynerchuck, Arianna Huffington and Richard Branson to be successful and why brands should always be rewarding their audiences with quality content.
We talk to Bec Derrington about wok at SourceBottle and Influence HUB, how it has become the tinder for journalists, her earlier days in the PR world and finding that perfect blend of public relations and content marketing to execute a brand strategy.
On the Brand Storytelling podcast this week, we celebrate Australia's premier journalism and storytelling festival,Storyology. GM of Hearst-Bauer Media, Marina Go joins Rakhal Ebeli to talk about her career path, the trends in video content, the future of the Walkley foundation, the future of the journalism industry and of course.....the mad-minute!
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Newsmodo founder and CEO Rakhal Ebeli has Cricket Austalia's Head of Digital, Finn Bradshaw in the hot seat talking about his roles past and present, digital platforms and the Cricket Australia app, how sports commentary is changing and engaging an audience with the 'second screen' experience.
We talk to Ryan Bonnici from Hubspot about what it takes to become a brand innovator and how inbound marketing has helped brands engage audiences. We also chat about the recent changes at Hubspot including the Growth with Hubspot campaign and how Pokemon GO and Google Maps work together.
On the Brand Storytelling podcast this week, Andrew Chugg from Panoply drops in to discuss the future of the podcasting world and how brands are building their personal audio platforms.
Panoply is the audio arm of Slate and producers high-quality audio content for brands such as GE, The Wall Street Journal, and Sports Illustrated.
In this episode of Brand Storytelling, Rakhal talks to PR identity Max Markson about how the role of the public relations manager has become more demanding in recent times. We go in depth about how social and real-time media allow for personalities to be engaging audiences around the clock and how to maximise the value of a story as soon as it breaks.
On the Brand Storytelling podcast this week, we are joined by Gavin Heaton from Disruptive Media. Gavin, a.k.a the Servant of Chaos, shared his experiences on working with various projects to how he sees social media interacting at a corporate level in the current business landscape.
In this week's episode of Brand Storytelling, Rakhal is joined by Anecdote founder and director, Shawn Callahan. We talk about his favorite stories and how he helps brands tell a story worth telling.
We are joined by actor, brand ambassador and comedian, Dan Ilic, about his upcoming work, his experiences with broadcasters both home and abroad and the shifting branded content landscape.
We are joined by social media guru and CEO of Maximize Your Social, Neal Schaffer. We talked about the rise of the Snapchat business model, the amount of content travelling through social media and how your brand can capitalise on the action.
We have Mark Masters from the ID Group on the show as we talk about how brands are growing and maintaining their audience. We also talk about Mark's passion for Bournemouth AFC, the genius behind the Farrow & Ball blog, the Chromologist and the future of the Content Marketing Institute.
We sat down with keynote speaker, John Mattone, at the World Business Forum and talked about his education, career advice and how the theme of leadership will play a role in the future.
We talk to Helen Ahrens about her role at Good Things Marketing, her favourite social media tools and how she has built her personal brand.
We talk to Dan Gregory about his role at the Impossible Institute and how brands such as Red Bull, Sonos, and Tom Shoes are using 'storydoing' to engage their audiences.
We talk to Zora Artis about her career as a consultant and how she has solved problems with a content marketing approach. All this and more on the Brand Storytelling podcast!
We are joined by the PR warrior, Trevor Young to discuss the relationship between content, public relations, and marketing.Where do the intersect? How do they see each other through their respective lenses? All this and more on the Brand Storytelling podcast!
We are joined by The Mandarin managing editor and former freelance journalist, Jason Whittaker. We talk to Jason about how he got started in journalism, how he has seen it change over his career and predictions of what's to come in the industry.
We are joined by founder and managing director of Blirt, Stuart Leo. Blirt are Australia's leading CX experts who create compelling customer experiences to engage a new generation and build brand awareness.
We are joined by founder of Jeffbullas.com, Jeff Bullas. We talk to Jeff about his highly influential blog, social media vs. SEO and how brands can start driving more content towards their content.
We are joined by PR specialist Amanda Fry from Holysmoke! Creative Communications. We will be talking about creative innovation, and how brands are thinking outside the box when it comes to telling their brands story.
We are joined by Junkee CEO and founder, Neil Ackland. We talk about the impact the millennial audience has on content marketing and how they are consuming it in 2016.
We are joined by Barbera Serra, Marketing and Communications Coordinator at Deakin University. She tells us how content marketing has helped drive growth and student acquisition in an increasingly competitive industry.
Newsmodo's Content Editor Lachlan Seale joins the podcast to discuss the content creating process, what brands should consider before commissioning content, and the importance of using an editorial lens when working on written content.
Robert Rose joins us to discuss the latest changes and trends that will affect your content strategy.
How has globalisation changed the work of journalists? What is it like to be a freelancer? How do brands and publishers work with and integrate freelancers into their business models? We talk to Lea Hellmeuller, an Assistant Professor at Texas Tech University.
We talk to Darren Woolley, Founder of TrinityP3 and Chair of the Australian Marketing Institute.
We talk to Arnie Kuenn about the Content Slog, or what is known as a Hype Cycle. Find out what this means for brands doing content, and how you can actually come out on top if you persist.
We ask Jonathan Crossfield about his predictions for 2016 and also take a look at some of the major statistics in the CMI's latest report on Australian content marketing.
Get to know the Godfather of content marketing, Joe Pulizzi. Hear his predictions for 2016 and how he fell in love with the Star Wars empire!
We explore content marketing myths that ruin business and find out what is the single biggest mistake brands are making from Russ Ruffino. Plus, learn what you should be doing with your marketing right now. Newsmodo.com
Content Marketing and brand storytelling lead the way in the marketing space in 2015. We, along with the PR Warrior, Trevor Young, review what worked and which strategies and platforms you should consider in 2016. Newsmodo.com
Inbound content marketing requires buy-in from top level management. Amy Laski shares hot to harness the power of stakeholders to tell great brand stories. Newsmodo.com
Josh Rowe gives tips on how startups can win with content marketing. He shares important tips on creating strategies that give brands a big boost in business even with very small budgets. Newsmodo.com
Understanding content marketing ROI. Why it's important and KPI's to prove the value of investment in content, particularly to sell the concept to C-Suite bosses. Sarah Mitchell gives her top tips. Newsmodo.com
Every brand wants to be memorable but many are easily forgotten by consumers. Brynn Winegard shares how to create cognitively sticky brand messages that consumers won't ignore. Newsmodo.com
The email list is often considered to be the most important list because you own it and have direct access to potential customers. In this episode learn how to build your email listing using consistent and meaningful content. Newsmodo.com
What is a career storyteller and how can a storyteller help your brand? Christoph Trappe is a digital strategist. He shares tips on authentic brand storytelling. newsmodo.com
Reaching your core audience requires defining your area of authority so that you can talk effectively to that audience. Melanie Deziel, Director of Creative Strategy for Time Inc., shares her top tips and case studies. Newsmodo.com
Companies are three times as likely to see higher ROI through inbound marketing campaigns. Marketing Director of HubSpot, Ryan Bonnici, shares his tops tips to grow your business using inbound engagement strategies. See the show notes at Newsmodo.com
Entrepreneur, Samantha Riley built & sold several businesses. She made her first million at age 19. She shares how to build collaborative relationships and your online presence to create a significant digital footprint for business success. Newsmodo.com
Andrew Davis, author of Town Inc, shares how brands can own the consumer journey by creating moments of inspiration & triggering customers to want what you're selling. Find out what inspires people to buy & how to craft content to gain more customers. See the show notes at Newsmodo.com
Online writer, Susannah Birch, has 30 Websites and 500,000 views across them. She's learned to monetize them and find the simplest way to write blog posts that drive traffic to websites. Get her top tips on creating great blog content. Newsmodo.com
Bryan Adams heads up a digital marketing agency, Ph.Creative. Find out how brand storytelling can help you inspire audiences, hire employees, and create corporate culture. Plus find out the biggest mistake brands are making with storytelling. Newsmodo.com
Robert Coorey is well-known for nearly breaking a world record for attendance on a Webinar. Hear how he did it and learn his strategy that can help increase traffic to your Webinars using content marketing and brand storytelling. Newsmodo.com
The new paradigm in marketing is blogging. Social media expert, Lynn Serafinn, shares how blogging creates a human connection, making it more like "farming" by creating a self-seeding and self-sustaining marketing process. Newsmodo.com
From outbound marketing to inbound marketing, Darren Woolley shares his story about how he increased traffic to his Website and doubled the size of his business. He shares tips on the future of marketing and branded content. newsmodo.com
A merging of technology, social media, and influencers is creating an opportunity for brands to amplify their content using influencer marketing. Jules Lund shares key insights on the content journey. Newsmodo.com
Major Brands are hiring journalists and even building their own newsrooms to crank out content that's newsworthy and appealing to their target audience. Find out four reasons why journalists are in demand for content marketing in this episode with Angela Tague. newsmodo.com
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game.
Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game.
Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.
Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.