The Business Growth Podcast by Brand Shouter: Recent Episodes
Dan
As a creative marketing agency in Washington state, we've seen a lot small businesses painfully crawl to growth. While slow and steady can, indeed win the race, we want to help alleviate a lot of the pains we see businesses endure in their infancy. This podcast was started to help business owners create sustainable, lasting businesses that acquire new leads, convert those leads into customers, and do it all while having a good time! Learn more on our website brandshouter.com.
Welcome to the new Wapiti Live! I've taken my old podcast "Business Growth" to a completely new level! Enjoy the same kinds of content but from the perspective of my daily challenges and dealings. In this episode, I talk a lot about my Christian faith and why it's the foundation of everything we do at Wapiti.
Not all businesses have taglines. As a matter of fact, quite a few of my existing clients don't actually use a tagline. In my opinion, however, it's important to have a statement about your business even if it isn't a publically facing tagline. Having your tagline, whether public or private, will inform the way you move forward with the story of your business in marketing and even in sales.
Video and Article: https://wapiti.digital/tagline-defines-your-brand/
For the second part of Dan's complete branding guide, we focus on how to find the perfect logo for your business by following the steps Brand Shouter took to rebrand to Wapiti Digital. Get a perfect logo that reflects your business at its core.
Show notes and more: https://www.brandshouter.com/branding-perfect-logo
Brand Shouter is rebranding to Wapiti Digital. As we do this, Dan is chronicling each step of the process. In Episode 1 of Season 2, Dan discusses why we're doing this and also delves into the name selection process. Wanting to know how to choose a name for your business? This would be a great listen!
Show notes and more at: https://www.brandshouter.com/branding-choose-your-business-name
We're revamping the Business Growth podcast. We'll have new content, new interviews, recurring guests, and more. We'll even remake some of our older content to ensure it's up to date. If you aren't already subscribed, please do so via your favorite podcasting platform so you don't miss a thing!
Your site navigation is important to conversion and retention on your website. Too many options, visitors leave confused, too few options and they can’t find what they want. The trick is in ensuring that you not only provide what the visitor needs but, that you drive forward towards success. In this episode, I cover the ins-and-outs of great site navigation and how you can find more success in keeping it clean and clear.
Related Article on BrandShouter.com: https://www.brandshouter.com/site-nagivation-that-converts/
In the current "corona-economy", business that previously could get by without eCommerce are learning the hard way on how important eCommerce can be to your business. COVID-19 has shut the doors of many brick and mortar shops leaving mostly just businesses with well-built, monetizable websites to find any success at all.
Don't miss out on your family because you're sinking all of your time into your day-to-day job. It's important to work hard and provide but, in the end, no matter how much money you earn, you'll regret missing out on your family. In this episode, I explore how to work hard towards success without sacrificing what is most important.
Related Article on BrandShouter.com: https://www.brandshouter.com/be-present/
As in life, the Golden Rule directly applies to how a business should operate. Now, in this uncertain time, more than ever, it should be practiced over and over again. Small businesses stand to suffer in the coming months but there is a lot that fellow business owners can do to help mitigate this.
Related Article on BrandShouter.com: https://www.brandshouter.com/golden-rule-business/
COVID-19 (Coronavirus) is hitting our globe and causing mass disruption. Businesses with a solid online presence are set up to weather this a lot better than businesses that have let their web presence lag. Even if 95% or more of your business is in-shop, your website and tools should be set up to handle the same clientele. We don't have control over epidemics but we do have control over preparedness for them.
Related Article on BrandShouter.com: https://www.brandshouter.com/web-tools-epidemics/
In my mind, finding a recurring revenue model for your business is a must in 2020. This podcast covers a few businesses that took a static sale product and turned into recurring revenue as well as some thoughts and ideas you can take to find a recurring revenue model for your business.
I'm focusing on Espresso/Coffee Stands in this episode. For the small coffee stand/shop owner, it is absolutely imperative that you have an established web presence for your location. I the episode, I explain why both a website and keeping your online listings up-to-date matter.
Related Article on BrandShouter.com: https://www.brandshouter.com/espresso-stand-website/
For all businesses, it's important to know where you are headed. The problem is that many businesses get derailed from their end goal. The purpose of this podcast is to use Brand Shouter's experience to help your business find it's way back on track.
Related Article on BrandShouter.com: https://www.brandshouter.com/focusing-your-message
I just learned a huge lesson - or maybe I just had a bad day. Business ownership isn't all sunshine and roses as all business owners will tell you. This podcast explains what made my day so bad and presents my key takeaway from it.
Related Article on BrandShouter.com: https://www.brandshouter.com/terrible-horrible-day/
Dan interviews Brandon Ericson, the personality behind the Camano Voice Podcast and owner of Camano Commons Marketplace on Camano Island, Washington. Great information for Camano Island and Stanwood Washington locals or for anyone wanting to visit Puget Sound.
Related Article on BrandShouter.com: https://www.brandshouter.com/interview-brandon-ericson/
If you have a business, your website matters. No matter what business you have, your website can be the difference in beating out a competitor to business or losing potential clients to competitors. In this episode, I give a couple of examples of why you should care about your website and how it directly reflects on your business and bottom line. Listen to the end for a bonus growth tidbit as well.
Dan's back after an almost 3-month break from the pod. During that time, so many things have happened - including Dan's own battle with debilitating "Burn Out". In this discussion, Dan share's his experience and one of the big ways he was able to overcome it and bring the joy back to his life.
Let’s Get Started.
Related Article on BrandShouter.com:
https://www.brandshouter.com/candid-chat-burn-out/
Naming your business can be a really tough task. There are so many factors that come to play in ensuring the name you choose best reflects who you are, what your business does and how you serve others. Some businesses take this decision lightly and a few pull it off. Others, spend lots of time getting into the smallest details to come up with a unique and clever name. The question is, however, how do you come up with the RIGHT name? Let’s explore this thought together.
Related Article on BrandShouter.com:
https://www.brandshouter.com/naming-your-business
Have you ever had the thought that you should rebrand your business? We all make minor adjustments to our brand but to completely rebrand a company - well, that’s like giving your business open-heart surgery and hoping to come out of it better than before. In this episode, I explore the idea of rebranding your business and chat about the pros and cons of such a huge decision.
Related Article on BrandShouter.com:
https://www.brandshouter.com/rebrand-business/