Ask Wildman: Recent Episodes
Wildman Web Solutions
An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling bus
What are the different ecommerce platforms available for businesses to sell their products on? How has in-person business changed because of the pandemic?
Etsy, Amazon and Shopify are just a few of the ecommerce options available to small business owners when it comes to selling online. You can build your own website with a built in ecommerce solution as well. There are so many options to meet your personal needs. In today's in-person business world, things are becoming more and more virtual. People are trying to engage with each other, they’re trying to engage with their audience in a more virtual way and leveraging technology more and more. That’s where you see contactless ordering. That’s where you see that automated beer dispensing service.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What's up with the newest update from Google? What the heck is an NFT?
Google is going to be updating their algorithm to be highly prioritizing page experience or user experience. Non-fungible tokens are digital tokens that are unique and rare, similar to a limited edition baseball card, a precious stone, or a one-of-a-kind piece of art.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
When will we find out what the next iOS update means for small business owners? What does it mean to build on rented land? What is creator first marketing?
iOS 14.5 is here. In the coming weeks and months we'll find new ways of marketing for small business owners especially when it comes to Facebook advertising. As a small business owner, you shouldn't focus on building on rented land. What we mean is that you shouldn't solely rely on something like social media to run your business off of. If that app gets shut down, what would you do? Creator first marketing is influencer marketing. The goal is to find a way to get your message in front of someone in a relevant way that feels trustworthy and fits in seamlessly with your brand.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Why should you be listed on Google? What is sonic branding? How is Clubhouse turning the ad world on its head?
When someone searches for your type of business and your business doesn't show up, you're probably not listed. Someone could be out there looking for your services and will never know you exist if you don't get listed. Sonic branding is what your brand sounds like. It's what they hear, what they feel, and what message is being conveyed. Clubhouse has created a creator first ad model. They aren't going to force users of the app to watch or listen to an ad before entering rooms.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What are some tips when thinking about any element of design in your business? Why shouldn't you cheap out on hosting? What is IHOP doing on Clubhouse?
When thinking about design, you always have to consider the function. Always be consistent with your brand's fonts and colors. Everything should be consistent. Finally keep it simple. If you cheap out on your hosting, you can be limiting your website's performance as well as possibly opening yourself up to security issues. IHOP unveiled a new type of bacon in their restaurants, in doing so, they played the sound of sizzling bacon over Clubhouse for the day.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is Vita Coco doing with TikTok? How can you learn more about your audience when there is so much information out there?
Vita Coco is working with TikTok to practice social listening to see what people are asking about on the platform. They're discovering new trends to connect better with their audience. Utilizing social media to do market research is one of the best things you can do to stay ahead of the trends. Utilizing a social listening software can make it easier to learn more about your audience by hand picking the things they may be posting about online.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do you adjust your business model to work with the new trends in voice search? How do you optimize for search with voice?
To keep your business on top when it comes to voice, you have to make sure you're top of mind. When your customer asks Alexa to order them a pizza, they need to say order me pizza from your pizza place here otherwise, they're going to get Pizza Hut delivered. Nobody really knows how voice SEO works. The best thing that you can do is be top of mind.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is the current open rate average for text message marketing? What is the difference between a domain and hosting? What is the biggest mistake you can make as a business owner in 2021?
The current open rate is 98%, this bottom and middle of the funnel marketing tactic could be a great way to get in front of your audience. A domain is the address for your website. The biggest mistake to ever have in 2021 as a business owner is not having a website.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do you use AI in the small business world? What's a good way to increase email marketing open rates?
AI can help small businesses by being utilized for content creation. You can generate written copy using AI in seconds, when it could take you an hour to write something on your own. One way to increase your opening rates is by simply adding the receiver of the email's name into the subject line.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Should you be leveraging Google My Business as a small business owner? What is latest on the end of third party data? What should you look for in an agency to keep from getting taken advantage of?
The short answer is yes, you should leverage Google My Business. Without a GMB listing you won't be able to get Google Reviews for your business. Think of it as a second website. Google has joined the trend of phasing out third party data. An easy way to tell that someone doesn't have your best interest in mind when it comes to building your website is if they won't give you access to your own site.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What does sneaker culture have to do with Lexus? Why should you never misjudge your audience?
There are two reasons Lexus got into the shoe game, 1- young people are into sneaker culture and with a long buying funnel, Lexus will be on their mind when it comes to buying a car and 2- sneaker culture is also a wealthy person culture, so they've become the first brand to identify with. You may not know exactly who your audience is. It may be the complete opposite of what you think, so try different things on different platforms to find your true audience.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How can I make my website ADA compliant? Are businesses using TikTok for marketing? How has Macy's reinvented themselves?
Including information into the metadata of what you are adding to your site is one of the best ways to make your website ADA compliant. Small businesses are absolutely using TikTok for marketing. It's a great way to get your business out there and find new customers. Macy's is no longer doing what they've always done. They have turned themselves into a media company.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do you know your website is doing its job? What conversion metrics do I need to look at? What's wrong with Bruce Springsteen's Super Bowl Ad?
It's all about the analytics. Another way to test your site? Give it to your grandma, see if she can figure it out. When it comes to conversion metrics, don't freak out over day to day changes, always look at the long term trends. Nothing was wrong with the ad specifically, however, shortly after the Jeep ad campaign was launched, Springsteen was arrested for a DWI. Talk about a PR nightmare.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What were our favorite Super Bowl ads? What are the top line KPIs? When shouldn't you be doing SEO?
According to Oatly, any publicity is good publicity which makes it one of our favorite ads this year. KPI's you need to track are average orders and average customer rates. The best time to be doing SEO is when you aren't showing up when searching for your business on Google.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Who was the winner of our website giveaway? How do you find your audience when you can't use third party data? Bezos vs. Musk, who is going to win the newest space race?
Congrats to KB Painting for winning our website giveaway! When you can't use third party data anymore it's important to have a good website and a home where people can find you. Services where you can text your audience or email them and collect first party data are becoming increasingly important. Jeff Bezos and Elon Musk are battling it out in the newest space race.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How has the Super Bowl been promoting on TikTok? What the heck is Clubhouse? How do you build a podcast following?
Out with the ads, in with the dances. TikTok is changing the landscape of the Super Bowl and advertising. Clubhouse is the newest social media platform taking the world by storm. There are many ways you can build a podcast following. Always talk to your audience like it's the first show they've listened to.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How is the SEO landscape changing? What are the best ways to get first party data? Are there any other new platforms that non-techy people might not have heard of, that you guys are excited about?
People are becoming more conversational in their search. Optimize by adding questions to your articles and website. There are many different softwares out there that can help you gain first party data. One example is call tracking software.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How did the Queen's Gambit cause retailers to run out of chess sets? What's up with the new iOS update? What does the disappearance of Parlor have to do with the laws of the Internet?
The Queen's Gambit unknowingly had an incredible content marketing strategy. The Netflix original lead to an incredible number of chess sets being sold online. The new iOS update brings changes to Facebook advertising and online advertising in general.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What exactly is AAA when it comes to marketing my small business?
AAA breaks down to Attention, Automation and Authenticity. All three of these things can lead to a successful business.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What's going to happen in the spaces of social media, web development, the internet, SEO, advertising and so much more in 2021? Listen to find out what we think!
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Should I take the time to put my business on any emerging social media platforms? Whats the best way to grab attention on social media? Should I make the effort for SEO on smaller search engines like Bing and Yahoo?
If it's a social media platform that makes sense for your business, get on it. There's no reason not to. If you can create a strategy, it'll be easier for people to learn about you and your business. You can gain attention on social media through entertainment and education. If you can be funny, be funny. No matter what, just make sure you're creating value. It is 100% worth the effort to do SEO on the smaller search engines. Someone out there is still using them and who is to say they don't need your business?
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is KFC doing with their marketing? Are 3rd party reviews like Yelp important? How are big brands utilizing new platforms and is customer service really marketing?
Creativity is important, and sometimes with marketing you have to think outside of the box. Who would've thought KFC would create a Lifetime movie? 3rd party reviews are just as important as something like a Google or Facebook review. Big brands are taking small platforms by storm to get their brand names out for cheaper than traditional advertising. Yes, customer service really is marketing. Nothing is more important than word of mouth advertising.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do you retarget? Why is it so important to have e-commerce as a part of my small business?
Retargeting is a form of targeted advertising where you show someone who has viewed your products ads of that product late on after leaving your website. It's so important to have an e-commerce element to your business because of competition. People are becoming more and more prone to ordering something online rather than driving to the store to get it.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How should you pivot your business when technology is constantly changing?
There are certain aspects of technology growth that can make or break your business today. Some simple pivots to make? Have a mobile first website and have a social media presence.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do I keep my e-mail secure? How do I keep from getting sent to spam? What does selling online look like this year around the holidays? Why are ad costs rising?
Properly setting up your domain and your domain e-mail address is key to keeping your e-mail secure and from getting sent to spam. Ad costs are becoming increasingly expensive as more and more people move into the digital space.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Is it possible to oversaturate the market when advertising? How often should I update my website? Do I need a blog?
Depending upon the business you operate, you could be over saturating the market, however, it may be better to be "annoying" than have nobody know who you are. As far as content updates go, you don't want to be messing with your website too much, but if you haven't redesigned your website in the last 10 years, you probably need a refresher. When it comes down to it, if you like to write, you should have a blog. Content is always key, so whenever you get the chance to create, you should!
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Should I invest in digital live events? What do the long-term effects for live events look like? How has the work-life balance shifted? What are some of the major changes in consumer buying habits?
Only time will tell what the long-term effects could be for live events. More people may attend work conferences from the comfort of their couch. People may start tuning in to Facebook Live concerts from their patio. Truth is, we don't know what things will look like in the future. One thing we do know, people like working from home.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do you set up an online membership community? Why shouldn't I rely on social media sites alone?
Online membership communities are an incredible way to get your message out, and gain the trust of your audience. But it is a little hard to know what to do, where to start, how to set everything up, and so on. Social media sites have really changed the way people interact with one another and have made it easier for organizations to communicate with their target markets. The question is, should you rely on them alone as your only means of communication?
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do I create content for my specific audience? What are the benefits of different types of hosting? Why can't I say my business is the best?
People are smart these days and know what they want - or at least they think they do. As a content creator, you have to decide who your target audience is and how to speak to them effectively. What is the best hosting for a blog or website? That’s a tough question to answer since it entirely depends on what you need. We have all probably heard someone say "our product is the best". And we might be inclined to agree. After checking it out further and getting some information about it we will most likely change our mind.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do I utilize SEO on my site? How do you utilize it for different types of sites? How do I create a social media and email plan?
There are many ways to optimize SEO for your website. There are various link building strategies, on-site optimization techniques, and outreach strategies that can be utilized to your advantage. You could see a drastic increase in traffic by using these methods properly. A social media and email plan is essential for every organization or company. It helps your business present valuable information for your customers and identify new opportunities to grow.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is SEM and how does it differ from SEO? How do I utilize a pixel?
SEM is short for search engine marketing and is a form of online advertising. In essence, the process of SEM is a means to promote your business or product by utilizing online ads through search engines. A Facebook pixel can be associated with any Facebook ad campaign. It is a tracking pixel that you install on your web page, to monitor how many people reached a specified point in your website after clicking on an ad.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
If I already have a mobile responsive website, why do I need an app too?
Many business owners don’t understand why they need to create a mobile app. In part, it’s because they don’t realize the functionality they’re missing out on with a mobile responsive website. But there is an assumption that creating an app will be an expensive undertaking and so shouldn’t be pursued until all other options are exhausted. This sounds logical on paper but often leads companies to settle for the sub-optimal solution of a responsive website (without even giving their website a chance to prove its worth.)
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How often should I be posting? What type of content should I be posting? How do I know what advertising platform is the best for me?
Content is King. This old saying will always be true. Should you post every day? Every other day? Weekly? Monthly? It really depends. Today we’re going to take a look at how often you should be posting content and which type of posts perform the best. It is no secret that advertising can be a powerful way to generate leads and sales. However, knowing what the right advertising platform is for your business can be very challenging. It is important to do due diligence and research which different platforms are best for your industry and bottom line.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do I run a sale? How many reviews should I have and how important are they?
The number 1 tip to running a sale is to prepare for it. You shouldn't just throw something up there and hope it works. You should have a reason for holding a sale. When we talk about your company online, there's a good chance that we're leaving a review. Whether it's on Google, Facebook, Yelp or another social media platform, we want the people behind the company to know what our experience was like. One way that they often get that feedback is through customer reviews.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do I make sure that my website is always running properly?
A healthy website is a happy website. Just like you take the time to exercise and eat right, your website needs to be regularly maintained. With so many different ways to track your websites performance and activity, it can be difficult to stay up-to-date on what needs to be done to make sure your website is healthy.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Is it okay to jump around platform to platform month, to month when doing a media mix? How do I know where people are in the funnel?
A media mix is when you're using more than one platform or more than one type of platform. Unless you have a specific reason for moving around, like following your audience, you should not be moving platforms. You want your audience to be exposed to your messaging as much as possible in the same place. You need to understand who's viewing which part and where they drop out. This information will help you optimize each part of your funnel.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is retention? How do you retain customers?
Retention is an indicator of customer loyalty. You can have a high retention rate or you can have a low retention rate. The way you retain customers depends on what you set out to achieve before they became customers.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is a conversion? How do I get my audience to convert? How does my website affect my conversion rates?
Every business or store has a different goal they’re trying to achieve. For example, you may want more sales; others may want more leads; and some may want to increase their email subscribers. However, the one thing that all of these businesses have in common is that they all care about conversion. Their website’s main goal is to convert visitors into customers or leads. It’s important to understand how your website is affecting your conversion rates because this will help you understand what steps you need to take next towards achieving success.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What happens when you take someone who has never heard of you to making a purchase? How do I get someone through my buying funnel? What is a marketing bridge?
The term buying funnel refers to the stages that a customer moves through when researching a purchase and finally purchasing a particular product or service. You can consider it as a metaphor for the process your prospect goes through from the initial awareness of your product/service, all the way through the actual point of contact and final purchase. The marketing bridge connects all of your messaging and then connects that to your customer experience.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is content marketing?
We're sure you’ve heard this over and over again: You should be focusing on content marketing. It’s an effective way to gain traffic, build an audience, and drive business growth. But what is content marketing anyway?
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Who should learn how to code? How do I set a sales goal?
Who should learn how to code? Everyone. That's right, everyone. It is not just for programmers or web developers anymore. It's for everyone. If you want to design a website, start building an app, or even manage your own business, coding plays a major role in your endeavors. Sales goals vary from company to company. You could be the new kid in town, but your goal could still be to completely dominate your market share. It’s all up to you and where you want to steer your business for next year (or even 10 years from now).
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What are some tips for starting a new online business?
Starting an online business can be a very daunting task. Many people expect it to be easy, but there is a lot of work that goes into it if you want to build something worthwhile. There are numerous things to consider before deciding if starting an online business is right for you.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is 5G and how will it affect the digital space? Should I be advertising on TikTok?
If you're not familiar with it, 5G is the latest version of the mobile telecommunications technology that allows us to call or text, and the next frontier in terms of mobile internet speeds. With 5G, we may be looking at a new way of developing websites. With TikTok, you may not need to pay for ads on the platform. Crank out enough organic content and you may be getting a much greater reach than you ever would've with paid ads.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is affiliate marketing and how can you leverage it? How can reviews shape your online reputation?
Affiliate marketing can be a great source of additional revenue for your business. Whether you're a blogger wanting to monetize your blog, an online retailer wanting to get more traffic to your sales pages, or an affiliate marketer wanting to earn and extra income with your knowledge base, the answer is affiliate marketing. Reviews can be a double-edged sword. They can be hard to get and they’re even more difficult to maintain. That’s why it is important for every business owner to understand the importance of reviews and how they can affect your reputation online.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Who should be looking at selling online?
The answer is anyone who has something to sell. Your online shop will allow you to conduct several activities at the same time: earn more money through your existing products, handle transactions, lead generation and ultimately to reach new customers.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What is the best way to go about rebranding? How do I get my page to grow in search rankings?
It’s not uncommon for businesses to rebrand. In the marketing world, it’s not a rare thing to change your branding, look and feel – even your company name. A lot of thought goes into rebranding, so it tends to be a process that takes a while.Search engine optimization is a term that has been around for quite some time. A variety of techniques may be used to give your web pages higher positions in search rankings with the ultimate goal of increasing traffic. This affects your business positively and can help make a website more successful. SEO is not really easy as it takes lots of effort and patience to achieve success.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What platform should I use to build my website? Can I target my Facebook followers with Facebook Advertising?
If you are thinking of building your own website, choosing which platform to use can be difficult. However, it really depends on the type of site you want to build. Each platform is useful for different things, so one site might look better on WordPress while another might work better with Wix. Targeting with Facebook advertising can make a huge difference in how much your business and brand brings in. That’s why you want to be sure you are targeting the right people. There are different ways of targeting, and every way is meant for certain types of purposes.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How much money should I be putting towards marketing? How should I budget for a new website? How realistic is it for small businesses to look into advertising on streaming services?
Before you start spending money on marketing or advertising, it’s crucial to know how much money should go towards these areas of your business. There are some small businesses that can get away with no marketing budget while others need a hefty advertising budget. The amount of companies advertising on streaming services has increased in recent years. Companies like Netflix, Hulu, and Amazon Prime have taken a chunk of the television advertising pie by offering lower commercials and better content. Should small businesses follow these companies and start advertising on streaming services?
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How do you utilize your demographics in your marketing? How should you utilize social media to get back in the game after being closed? What are the best ways to grow organically?
How do you utilize your demographics data? It’s such an important source of information that can be used to help you plan your marketing campaigns. Yet so many B2B marketers don’t even talk about it. Probably because they don’t know how to use it effectively. Growing organically has always been the most reliable source of traffic. When done well it works without you having to spend a dime on marketing and it’s not dependent on having a big marketing budget or hiring an agency. Though, it can be hard to figure out where to start.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Where do you get a domain? How do I pick a domain name? What platforms should I use hashtags on? How do I find trending hashtags? How do I keep from getting hacked?
So you have an idea for a website and now you need a domain name. Where do you go? How do you decide? Do I need it to be the same as my business name? These are all common questions that people ask themselves when starting a new website. Hashtags can be one of the most useful tools for differentiating your social media posts. However, choosing what platforms to use hashtags on and how to find trending hashtags is a bit overwhelming.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What are keywords? What is metadata? How can a web platform affect your SEO? What is retargeting and how do you leverage it?
Keywords and metadata are the bread and butter of SEO. They are very powerful when used correctly, but can also be a waste of time if not planned out properly. Retargeting is a marketing strategy that allows the product seller to reach customers who have already show interest in their product or service. These customers can be reached again through retargeting ads in search engines, social networking platforms such as Facebook, blogs and other sites. Retargeting allows marketers to deliver the right message to the right customer at the right time.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
How can a small business utilize marketing automation and what is the importance of telling your brand story?
Marketing automation might be an unfamiliar term for some. It’s a set of tools that allow you to automate some processes, or complete them through limited human interaction. It’s basically software designed to make your marketing processes less time-consuming.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Who should be using e-commerce? The short answer, everyone.
The days of the mom and pop shops that survive on foot traffic alone are gone. The reality is that most physical businesses need to optimize for e-commerce if they want to be successful in today’s market. If you own a local brick and mortar, there are some ways you can start flipping the switch to e-commerce.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
Is video content creation a new world for you? Do you have video content already made but think it could use a new life? Maybe you've just started working from home and it's been a struggle? And today you're pinching pennies more than ever and need to know how to get the best ROI from your advertisements?
These are all questions you may have as a small business owner in a world that is shifting to the digital landscape. Lucky for you, we have the answers.
Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!
What are the best times to post on social media? How much posting is too much posting? What exactly is an SSL certificate? And how can I advertise on a budget?
These are all questions you may have as a small business owner in a world that is shifting to the digital landscape. Lucky for you, we have the answers.
Ask Wildman: An AMA(ask me anything) style show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!