The Marketer's Experience: Recent Episodes
The MX Studio
Welcome to The Marketer's Experience, brought to you by MXS, the Marketing Experience Studio, which provides boundless information and education for the industry and those interested in it. Your host is the internationally renowned and decorated Professor Noel Capon of Columbia University. He and his guests invite discuss how the fundamental principles of marketing have expanded to apply to today's dynamic world, for both established and entrepreneurial companies.
Hear how to analyze and understand market structure, using alternative ways of thinking about products offered by firms. Distinguish among product class, product form, product line and product item. Learn to forecast market and product evolution using a life-cycle framework.
Customers are the firm's core assets. Learn how to measure the value that different types of customers bring to the firm, at different points in their life cycle. Absorb strategies for acquisition, retention and growth.
This podcast sets the foundation. It covers the marketing fundamentals for attracting, retraining and increasing customers and presents the guiding framework for implementing a market strategy.