The Real Chemistry Podcast: Recent Episodes
Real Chemistry
The Real Chemistry podcast connects the dots between our guests and the innovative work they do to show up and shape the future of healthcare. Why? So, you, the listener, are encouraged to join us in our relentless pursuit to make the world a healthier place for all. Some may call it idealism. We call it Real Chemistry.
In this episode, Dr. Julie Gerberding, President and CEO of the Foundation for the National Institutes of Health (FNIH), Dr. Jay Bradner, FNIH board member and former President of the Novartis Institutes for Biomedical Research, and Jim Weiss, Founder and Chairman at Real Chemistry and FNIH board member, discuss the power of collaboration, how trust in science is essential for progress, emerging areas in medicine and the challenges of the current healthcare landscape. Listen to the full episode to gain valuable insights and to learn how FNIH is pioneering public-private partnerships to tackle complex health issues.
In this episode, Mark Martin, Managing Director at Houlihan Lokey, and Jim Weiss, Founder and Chairman at Real Chemistry, explore the healthcare marketing and commercialization industry, including the impact of data and technology, trends in acquisitions and deals, and the importance of organic growth and innovation.
Digital medicine is essential for improving healthcare and addressing issues related to access and equity. In the latest episode, learn about the importance of digital medicine, the challenges and opportunities in the industry and the importance of an integrated evidence plan. Plus, CEO and Co-Founder of the Digital Medicine Society (DiMe), Jennifer Goldsack, shares her thoughts on generative AI and advice for young professionals in healthcare. As part of DiMe’s upcoming Integrated Evidence Plans for Digital Health Products (IEP) project, leaders in digital health product development, regulation, reimbursement and commercial strategy will partner with payers, purchasers, policymakers, clinicians and patient groups to identify core components of an integrated evidence plan. If you would like to engage in this project and help streamline the path to regulatory and commercial success to optimize health outcomes for the greatest number of patients, learn more and share your interest to join (https://dimesociety.org/access-resources/evidence-defined/#iep-form).
Did you know that there are more than 100 types of liver diseases that affect 1.5 billion people worldwide? Join us as we explore the importance of collaboration and innovation in addressing liver health issues, the role of digital health and equity, and the future of liver health with Donna Cryer, J.D., Founder, President and CEO of the Global Liver Institute. Get the inside scoop on the latest developments in the field of liver health and how they can improve patient outcomes and access to care.
In this week’s episode, Surescripts CEO Frank Harvey discusses how Surescripts is improving healthcare data interoperability and better empowering pharmacists to provide primary care to patients.
Huma VP of Primary Care & Clinical Partnerships Harpreet Sood, MD discusses shifts in the digital health market and how Huma differentiates itself through a focus on patient centricity and collaboration across healthcare systems and teams.
Data and technology should make physicians’ lives simpler, not more complicated. Matt Titus, VP & Chief Commercial Officer, epocrates, shares how his team is making an impact.
Working toward creating better patient outcomes and experiences is something we have in common with Elle Cole, Founder of Cleverly Changing, Patient Advocate & Author.
The doctor will see you now! Monica Gandhi, MD, MPH, Professor of Medicine, UCSF, is back on the show, and she’s talking about all things COVID-19, flu, and vaccines.
The doctor will see you now! Monica Gandhi, MD, MPH, Professor of Medicine, UCSF, is back on the show, and she’s talking about all things COVID-19, flu, and vaccines.
Investing in marketing and analytics is critical to navigating your organization successfully. Mark Stouse, Chairman & CEO of Proof, and Jim Weiss, Founder & Chairman of Real Chemistry, join the show to discuss this and the current state of marketing.
Mary Stutts, Real Chemistry’s Chief Global Health Equity and Inclusion Officer, is back on the show to discuss why investing in health equity makes our industry more inclusive, digitally driven, equitable, and, ultimately, more profitable.
Addressing aging is a challenge that our client Juliette Han, PhD, COO and CFO of Cambrian BioPharma, welcomes because it's universal. Learn how Dr. Han and her team are aiming to increase "healthspan."
This week’s guest is dedicated to accelerating the American Cancer Society’s (ACS) mission. Alice Lin Pomponio joins the show to discuss how the BrightEdge Fund accelerates the ACS’ goal to reduce cancer mortality, end pain and suffering, and advance health equity. Plus, she shares her love of a hit Broadway musical.
Marcus Sawyerr, Founder & CEO of EQ Community, rejoins the show, but a lot has changed since the last time we spoke, like his mission to accelerate diversity and inclusion. And some things have remained the same, like his appreciation of JAY-Z.
Inventor, trailblazer and one of the 100 most influential people in the world, according to TIME Magazine, Mary Lou Jepsen, Ph.D., joins the show. She shares how her company, Openwater, is changing the game in neurotherapeutics and why she'd want a record player on a deserted island. Learn more about this incredible work via Dr. Jepsen’s Life Itself talk.
Biotech investor, scientist and author Peter Kolchinsky, Ph.D. joins the show with our Founder and Chairman, Jim Weiss, to discuss what the passing of the Prescription Drug Pricing Reform bill would mean for our industry.
Making health information more approachable, simple and easy to understand will improve health literacy and ultimately improve patient outcomes. Dr. Geeta Nayyar, Chief Medical Officer of Salesforce, joins the show to discuss health misinformation and her takeaways from the Life Itself conference, plus she shares her love of U2.
Unpaid caregiving can often feel like a thankless job. This week’s guest, Alexandra Drane, is here to change that with her organization ARCHANGELS.
Securing justice and fair treatment for all is at the core of what Anti-Defamation League’s work. Jonathan Greenblatt, CEO & National Director of the ADL, discusses how we can fight all forms of hate for good with Jim Weiss, Real Chemistry Founder & Chairman.
Patients, caregivers, and their communities are at the center of our work, and nobody is a better advocate for these individuals than Sally Schaeffer our, VP of Community Engagement Strategy. In this episode, Sally tells her heartbreaking yet inspiring story of advocating for Sudden Unexpected Death in Epilepsy (SUDEP), learning how to be there for those experiencing grief, and sharing patients’ authentic voices in health care communications.
Our guest this week is an expert in harnessing the voices of trusted scientific sources to spread vital health information. Action 314’s Founder and President, Shaughnessy Naughton, sits down to discuss why electing scientific and health care experts to our government re-builds trust during turbulent times.
The cancer landscape is evolving at record speed – and so too are the expectations and experiences of attendees at the annual ASCO (American Society for Clinical Oncology) meeting, held annually in Chicago from June 3-7. Join Real Chemistry’s Jennifer Paganelli, Ujwal Pyati, and Brandon Pletsch, some our medical, media and creative experts, as they dissect trends shaping the optimal “art & science” approach to creating meaningful – and memorable – experiences at ASCO, the largest international cancer meeting of researchers, health care professionals, advocates and industry.
We’re back with Dr. Monica Gandhi and our own Jim Weiss! We’ve loved checking in with these two about the current state of COVID-19, and this time, they delivered an uplifting assessment and a ton of recent data and studies to back it up.
Last week, Elon Musk bought Twitter, plunging the platform and our role in it into an uncertain future. At the highest level, what could this mean for health care communicators, practitioners, and patients looking for information? We sat down with our own social media experts, Chuck Hemann, Anke Knospe, and Jurgen Castro to hear their expert opinions.
We’re diving into a new topic on the podcast: menstrual health. Lauren Wang, Founder and CEO of The Flex Company, discusses how her company innovates in health care and makes periods a more normal and empathetic topic in everyday life. Plus, she shares her expert advice for female entrepreneurs pitching to a room full of men.
Our CEO, Shankar Narayanan, joins us for this week’s show. He opens up about why he joined Real Chemistry and shares where the industry and our organization are headed. Plus, he shares his ideal mixtape that will definitely give you earbud envy.
Check out the first episode of the year with Dr. Peter Marks, Director of the Center for Biologics Evaluation and Research, FDA, and Jim Weiss, our Founder, and Chairman! Learn about how the US is evolving to living with an endemic, the role of communications for the FDA, and what's in store for the next generation of therapies.
As we head into the holiday season, there are a lot of questions and concerns about the Omicron variant. Dr. Monica Gandhi, Professor of Medicine at UCSF, joins the show to unpack the nuances of Omicron and share why she's optimistic about where we are in the pandemic.
The year's final episode is here, and we saved the best for last! Dr. Scott Gottlieb, former FDA Commissioner, chats with Jim Weiss, our Founder & Chairman, about lessons learned from COVID-19, how variants will impact our future (i.e., JP Morgan 2022), and how we can prepare for the next pandemic.
It's a family affair on this week's episode of the show! Our Global Head of Facilities, Beth Weiss, and Jim Weiss, our Founder, and CEO, join the show to chat about Beth's coming out journey and the importance of living as your authentic self.
Curious about the basics of market access and value? Amy Grogg, PharmD, one of our CEO Advisory Board Members, joins the show to unpack all things market access and value. Plus, she dives into her appreciation of Green Day.
If Sung Poblete had one wish, it would be to put her company out of business because cancer as we know it is no more. The President & CEO of Stand Up to Cancer joins the show to discuss the mission of making every cancer patient a long-term survivor and shares her admiration of Rufus Wainwright.
This week's guest is a true changemaker and force for good in healthcare. Maimah Karmo, President & CEO of the Tigerlily Foundation joins the show to discuss how she's advocating and driving actionable solutions in our industry. Plus, she shares her love of Michael Jackson’s Thriller album.
She’s back! Mary Stutts, Chief Global Inclusion & Health Equity Officer of Real Chemistry, joins the show again to discuss how to integrate health equity into everything you do.
Health data is medicine, according to Ardy Arianpour, CEO & Co-Founder of Seqster. Ardy is joined by Real Chemistry’s Larry Mickelberg to discuss how we can break down health data silos and what that would mean for the future of healthcare.
Co-Creator of TEDMED and Founder & Co-Host, LIFE ITSELF, with Dr. Sanjay Gupta, Marc Hodosh, joins the show to discuss his upcoming health conference and the genesis of TEDMED. Plus, he shares why he'd bring a CD with him on a deserted island.
We can’t undo 400 years of systemic racism in a week, creating equitable healthcare takes a movement not a moment. André Blackman, Founder & CEO of Onboard Health & Abby Hayes, Practice Leader of DE&I Engagement, Real Chemistry join this week’s episode to discuss designing an equitable healthcare system.
It is an honor to have Sandra Lindsay, a critical care nurse, and the first person in the US to receive the COVID-19 vaccine join our show. As a healthcare hero, she opens up about her frontline experience and the importance of vaccinations, plus she discusses her appreciation of Bob Marley.
Doubling the survival rate of pancreatic cancer is an ambitious goal but a noble one. Julie Fleshman joins the show to discuss how her organization, PanCAN, is ensuring a world in which all pancreatic cancer patients will thrive.
Host of The Breast Talk Ever podcast, Breast Cancer survivor, and committed change driver, La Tonya Davis joins this week’s show to share her truly inspiring story.
Dr. Omolola Salako, 5th Annual Grand Prize winner of the Astellas Oncology C3 Prize, joins the podcast to discuss her experience as an oncologist turned innovator and founder of a digital health tech startup. Learn about how she is working to empower patients in her home country of Nigeria.
Healthcare is forever changed because of COVID-19. Terri Sanders of HIMSS and our Founder & CEO, Jim Weiss, share what innovations from the pandemic can shape the future of health.
The use of digital tools is not the same as digital transformation, so what does this mean for healthcare? Dr. Michael Blum, Chief Digital Transformation Officer of UCSF Health, joins the show to discuss the digital health renaissance, the progress needed for our industry, plus he shares a pretty clever answer for the album he'd bring on a desert island.
Real Chemistry Founder & CEO, Jim Weiss & Hugh Forrest, Chief Programming Officer of SXSW, discuss the innovative, future-thinking nature of SXSW, the excitement around #RealChemSXSW, and reminisce on the early days of the festival.
Telling stories of how information and tech can transform healthcare is essential for the entire ecosystem. Karen Groppe, Senior Director of Strategic Communications at HIMSS joins the show to discuss this, the importance of the whole message, and her love of Earth, Wind & Fire.
W2O recently acquired Swoop and IPM.ai to better equip our clients with tech-enabled solutions. This week, IPM.ai's Jonathan and W2O's Mary Claire Duch discuss our new partnership and the role tech-enablement plays in healthcare.
Empowering people with the right data to make healthy choices is the present and future of healthcare. Jeff Dachis, CEO & Founder of One Drop, discusses how the industry can make this happen and shares his appreciation of Led Zeppelin.
Creating a workplace where people can bring their authentic selves to work leads to creativity and innovation. Our Head of DE&I, Marcia Windross discusses the importance of DE&I for companies and highlights National Mentoring Month and the impact of mentorship.
Necessity is the mother of invention — this certainly holds true for Kelsey Carroll, Founder of Stand Up Stations. Kelsey joins the show to discuss how her business launched during COVID-19 and how they've evolved their company over time.
Colonoscopy Enthusiast & Colorectal Cancer Alliance Board Member, Brooks Bell, joins the show to share her colon cancer story. Plus, she discusses the importance of advocacy and ways we can all prevent, detect, and treat the third most common type of cancer.
Being digital and being data-driven are often conflated as the same, but they're not. This week's guest, Jon Iwata, Executive Fellow at Yale School of Management & Former IBM SVP & Chief Brand Officer, distinguishes between them. He also highlights the value both digital and data bring to the table and reaffirms the importance of the golden rule.
Happy Thanksgiving eve! Aaron Strout, Host of What2Know & CMO of W2O, reflects on the topics, guests, and intentions of this year's episodes with the content producer of the podcast, Maya Ollie. Plus, you’ll hear, which guest is at the top of his wish list.
Prioritizing mental health is important to your overall well-being, productivity, and happiness. Tiffany Shlain, Emmy-nominated Filmmaker, Author & Founder of The Webby Awards, shares the power of giving up screens one day a week.
The importance of data and statistics in the healthcare industry cannot be overstated. Sara Hughes, SVP & Head of Biostatistics at GSK joins the show to discuss the role of data in health, and shares how leveraging statistics can create a healthier world.
Jane Sarasohn-Kahn, Author, Health Economist & Advisor, rejoins the show and her message about health citizenship could not be timelier. She unpacks the 2020 Election, key trends, COVID-19, and what this all potentially means for healthcare.
Welcome back, Jesse Draper, Founder & General Partner of Halogen Ventures! Jesse joins the show to discuss her recent, viral Medium article, plus she shares the importance of investing in women and unpacks why this is an opportunity, not a charity.
Eve Rodsky, NYT Best-Selling Author and Keynote Speaker, shares how changing society for the better starts in our homes. Learn practical ways that couples can play fair and create equity for one another, plus she shares her one wish for the world.
Earlier this week we announced starpower is a part of the W2O team! W2O Global President, Jennifer Gottlieb, chats with starpower Founders and Managing Partners, Matt Lalin and Jared Weiss, to discuss why we made our long-standing partnership official, the power of influencer marketing, and how we will continue to be first at what's next in healthcare.
Hemant Taneja, Investor, Entrepreneur, and Author joins the show to discuss the importance of health assurance, shares why tech shouldn't disrupt health and reminisces over Bob Marley.
Daniella Koren, CEO and founder of Arches Technology, joins the show to share her experience as a past winner of the Astellas Oncology’s C3 Prize, her expertise as an entrepreneur and how others can apply for the C3 Prize before the application window closes on September 28, 2020. Daniella also discusses how Arches Technology developed MyCareCompass, a digital patient education, and engagement program, to help people impacted by cancer navigate everyday care by providing relevant information and evidence-based education in an easy-to-understand format, one step at a time.
Redesigning conventional drug development to function efficiently during COVID-19 and other pandemics is essential. Professor Gareth Griffiths and Professor Saye Khoo explain how their platform, AGILE, is designed to do this necessary work.
Guy D’Andrea, Founder & Managing Partner of Discern Health (a W2O company), outlines the fundamentals of value-based healthcare, he discusses Discern and W2O's recent partnership and shares his love of U2.
W2O’s Global Privacy Officer, Dan Linton, joins the show to discuss how our recent survey serves as a data privacy playbook for healthcare companies, how our findings were impacted by COVID-19, and what this research means for the healthcare industry as a whole.
Amberly Lago, Motivational Speaker & Best-Selling Author, joins the show to share her life story, a story of true resilience. Learn how you can start where you are, use what you have, and do what you can.
Mary Stutts, SVP of Corporate Relations, Sumitovant BioPharma & Founder of The Center for Excellence in Life shares how we achieve health equity, why she founded The Center for Excellence in Life, and the importance of using your voice.
Frank Mazzola and Tom Richards, Co-Global Chief Creative Officers of 21GRAMS are this week's guests of What2Know. The two discuss Tom's recent appointment to the 21GRAMS’ team and the importance of bringing thoughtful creativity into healthcare.
On June 2nd 2019, Miles Hall was in a mental crisis. When his family called law enforcement for help, he was shot and killed by the Walnut Creek Police. Taun Hall, Miles' mother and Co-Founder of the Miles Hall Foundation, shares his story.
Physicians treating patients from marginalized communities must practice cultural humility. Dr. Monica Gandhi, SF Co-Chair for the AIDS 2020 Conference, discusses this on our latest episode of What2Know. She also shares lessons from the HIV pandemic that apply to the COVID-19 pandemic, and she discusses this year's AIDS 2020 Conference.
Health equity is at the forefront of the COVID-19 conversation. Cynthia Carey-Grant, Oakland Co-Chair for the AIDS 2020 Conference joins the show to discuss health disparities within marginalized communities. She also shares the parallels between HIV and the coronavirus and highlights what she's looking forward to during this year's virtual conference.
Jennifer Gottlieb, W2O Global President, and Muscular Dystrophy Association (MDA) Board Member chats with Lynn O'Connor Vos, President & CEO of the MDA. The two discuss how the MDA has pivoted amid COVID-19 and how the MDA is transforming the lives of people with neuromuscular diseases.
Jeff Davidson, Co-Founder & Co-CEO of Camp Gladiator, discusses how the fitness platform has adjusted to COVID-19 and shares key organizational learnings gleaned during the pandemic.
Creating cultural competency within healthcareorganizations is key for patients. Eloiza Domingo of Astellas Pharma US discusses the importance of cultural competency within the industry and unpacks how diversity and inclusion improves patient outcomes.
Dr. Sir Michael Jacobs, Infectious Diseases Physician & Clinical Director of Infection at the Royal Free Hospital outlines what is being learned about COVID-19 and how these learnings impact treatment.
Dr. Joseph Habboushe, Emergency Medicine Physician at NYU and CEO of MDCalc, shares his experience of combating COVID-19 from the ground in NYC.
W2O’s newest team member, Bryan Specht is this week's guest on What2Know. He chats about his new role at W2O, the uberization of healthcare, and key lessons learned amid COVID-19.
W2O recently acquired Symplur to strengthen and scale data for smarter healthcare decision making. Our own Adam Cossman, Audun Utengen, and Seth Duncan discuss what this looks like for our clients, how we've partnered to combat COVID-19 and the power of social data within the industry.
During COVID-19, it's essential for organizations to communicate effectively to their key stakeholders, particularly their employees. Ellen Gerstein, Head of Content & Employee Advocacy at Pfizer, and Managing Director of W2O, Wendy Carhart, discuss best practices for organizations to follow.
There are actions our leaders and society can take to combat the coronavirus. Dilawar Syed, President & CEO of Lumiata, discusses steps to fight COVID-19, he shares the role government is playing, plus he unpacks how AI can be part of the solution.
Dr. Angela Rasmussen, Associate Research Scientist at Columbia University Mailman School of Public Health, discusses misconceptions around the corona virus, the importance of investment in public health, and what we all can do about COVID 19.
We took a short break, but we’re back! This week, Rob Butcher, President & CEO of Swim Across America joins the show. He shares the importance of funding cancer research, discusses how his organization raises money to support research, plus he gives two solid book recommendations.
Conducting clinical trials properly is essential for participation. Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development, discusses how to design clinical trials well and he shares how technology has changed the industry.
Nikole Hannah Jones, Investigative Reporter at The New York Times Magazine and Creator of The 1619 Project, discusses racial inequities within healthcare and shares her perspective on what it will take to reverse these biases.
Investing in medical devices involves a critical eye for innovation and a passion for making the world a healthier place. Dennis McWilliams of Santé Ventures and SparkMed Advisors dives into this, he predicts the future of healthcare, plus he gives his 6,200-page book recommendation.
WSJ Women in the Workplace is an event that brings together business leaders to have a real conversation about how managers, executives and companies can be better at building inclusive workplaces. Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O, share key learnings from the event.
Ready to get to know the man behind the mic? Host of What2Know and W2O CMO, Aaron Strout is this week's guest. He chats with Lisa Kalfus, VP of Marketing at Wente, about all things marketing and about the mentors who have impacted him profoundly. Plus, he shares two stellar book recs.
Delaney Tarr, Lauren Hogg, Co-Founders of March For Our Lives, and Board Member, Ariel Hobbs join us this week. They chat about leveraging social media to create a movement, they open up about the challenges of activism, plus share some of their favorite albums.
Making space for diversity and inclusion is critical in every industry. Dr. Michael Lomax, President & CEO of the United Negro College Fund, discusses this, the impact of UNCF’s work, and his affinity for bel canto-style opera.
Meeting patients where they are, through actionable and personalized healthcare experiences, is essential for both them and their caregivers. Carina Edwards, CEO of Quil Health, dives into this, the power of tech within health, and her life as a secret introvert.
This week's guest, Diana Kapp, discusses her book "of Girls Who Run the World", unpacks how we all can contribute to real progress for women, and delves into the purpose behind her recent open-letter to Forbes.
Establishing health citizenship is critical for better health outcomes, according to this week’s guest. Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health discusses key trends in health consumerism, health economics, and her latest book.
Building the World's Greatest Internship requires collaboration and creativity. Paulo Simas, Chief Creative Officer of W2O and Trevor Hubbard, CEO & Executive Creative Director of Butchershop, discuss building the ideal internship.
Being an elite executive demands bravery. Author and CEO & Founder of Toft Group, Robin Toft, unpacks how execs can learn to be fearless. Plus, she shares why diversity and gender inclusion is sound for business, and discusses her latest book.
This week on What2Know, Katie Couric, award-winning Journalist and Cancer Advocate, joins the show to cover an array of topics. During this episode she discusses her company, her passion for supporting cancer caregivers, and even examines the evolution of news.
Cancer has afflicted all of us in some way, shape or another. Dr. James P. Allison, Nobel Prize Winner and Jill O-Donell-Tormey, CEO of Cancer Reasearch Institute, dive deep into the past, present and future state of immuno-oncology – a form of cancer treatment that uses the body’s own immune system to fight this horrible disease.
Giving youth their moon shot is best for our future. Nancy Conrad, Founder and Chairman of the Conrad Foundation, discusses the role the Conrad Challenge plays in helping youth design the future, she discusses her late husband, Pete Conrad, former NASA Astronaut, plus she shares her life motto.
Relevance is the new reputation. Gary Grates, W2O's Principal, dives into the importance of relevance, he dissects the unique position it plays in healthcare, and he discusses how W2O is partnering with clients to prioritize their organizational relevance.
We recently announced our partnership with New Mountain Capital. This partnership will accelerate the continued growth and scale of the firm, so we're able to continue to meet the evolving needs of our clients. On this week's episode, Jim Weiss, Founder & CEO of W2O, Jennifer Gottlieb, President of W2O, and Brian Murphy, VP of New Mountain Capital, share how we are working together to make the world a healthier place through marketing communications.
Looking beyond treatment is key to improving the cancer care journey. This week Entrepreneur Bill Rancic and Astellas Pharma's Oncology SVP Mark Reisenauer, discuss the challenges of being a caregiver and why they are excited about Astellas Oncology’s C3 Prize, a global challenge that aims to address the complexities of the cancer journey by funding the best ideas in cancer care beyond medicine.
Part of creating better healthcare outcomes requires lowering drug costs. David Henka, CEO at ActiveRADAR, shares the role his company is playing in this, discusses the importance of reference pricing, plus he shares his connection to The Happiest Place on Earth.
Creating a patient experience that is instant, ongoing, and relational is the future of healthcare. Blake McKinney, MD, Chief Medical Officer of CirrusMD and President of CirrusMD Provider Network discusses telemedicine, the future of industry, and Les Miserables.
Investing in healthcare and technology is critical for building a healthier world. Lisa Suennen of Venture Valkyrie and Manatt, Phelps & Phillips, LLP, unpacks what this looks like, predicts the future of health and tech, plus she shares her connection to four-leaf clovers.
He’s back! Jeremiah Owyang, Founding Partner & Industry Analyst of Kaleido Insights, rejoins What2Know to discuss the inevitable relationship between tech and healthcare. He also divulges how tech is reshaping health, forecasts the future of the industry, plus he shares his current favorite reads.
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Implementing AI into healthcare, when done in the appropriate way, can positively impact the industry greatly. Eric Topol, MD, EVP of Scripps Research and Author, discusses introducing AI to healthcare, his book "Deep Medicine", and shares what he'd like to change in healthcare.
If we invest in the future, in the right ways, we can make the world a better place for all. Stephen Ibaraki, Serial Entrepreneur, Futurist, and Investor, dives into this further on this week’s episode. Plus, he discusses technology’s relationship to healthcare, the aging population, and a new book he's particularly excited about.
Designing a good product in healthcare ultimately can lead to a healthier world. ck Andrade, PhD, Director of Product Management, Philips, discusses the part she plays in her current role and forecasts her vision for the future of healthcare. Plus, you won't believe what she does in her spare time.
When it comes to health and wellness, a holistic and customized approach is required. Sweta Vikram, bestselling Author and Wellness Entrepreneur, discusses this, predicts the future of the wellness space, and shares her love of Ol' Blue Eyes.
It's not only possible but necessary to use social media to innovate in healthcare. Julissa Viana, Global Social Media Lead at Celgene Corporation, discusses how companies can make this a reality, she unpacks the power of data, forecasts where the industry is headed in five years, and reveals her true personality.
Nurturing innovation requires intelligence, partnership, and patience. Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader of P&G Ventures, discusses how this relates to healthcare, the opportunity to innovate for the aging population, and his exercise hack.
Democratizing healthcare transportation is crucial for patients' quality of care and quality of life. Dan R. Trigub, Head of Business Development for Uber Health, discusses this, HIMSS 2019 trends, his love of EDM, and how being a first-generation American has shaped him.
Reporting on healthcare well is key because it is something that touches us all. Zachary Tracer, Healthcare Editor of Business Insider, discusses this, how the industry is refashioning itself, his past life as a photojournalist, and being a Deadhead.
Granting easier access to healthcare means healthier individuals who are engaged in their well-being. Marcus Osborne, VP of Health & Wellness Transformation at Walmart, dives into this, bringing a consumer-centric approach to healthcare, where healthcare is headed in the next 10 years, and his favorite band from across the pond.
Strengthening healthcare through data and government is a delicate and rewarding balance. During this year’s J.P. Morgan Healthcare Conference, Mona Siddiqui MD, MPH, Chief Data Officer of the US Department of Health and Human Services, sat down to discuss this, in-home patient care, the power of data, Giacomo Puccini, and the time she swam with sharks.
Bringing a digital-first experience to healthcare is now the expectation. CEO of Cedar, Florian Otto, discusses how the industry must progress, the future of patient billing, and his days as a pharmacy delivery boy.
Partnership is critical when it comes to innovating in healthcare. Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California, understands this implicitly. She discusses JNJ's commitment to innovation and steps everyone can take to innovate. Plus, she shares how hiking across a glacier changed her entire perspective.
Building your audience on social media is all about listening to your audience and executing. It sounds simple, but many brands, organizations, and individuals still struggle to make this happen. This week’s guest, musician Alex Aiono, does not. Amassing nearly 1 billion views on Youtube, Alex, has become a master of social strategy. He discusses how to build your audience on social media, the importance of individual channel strategy, and being a hopeless romantic
Bringing primary care to all requires commitment to accessibility and the marrying of health and technology. This week’s guest, Robbie Cape, CEO and Co-Founder of 98point6, discusses the future of health, telemedicine, and AR. Plus, he dives into the music that drives his kids crazy and his love of knitting.
Leveraging AI, machine intelligence, language translation, and localization can have tremendous benefits for our society. CEO of Lionbridge, John Fennelly, discusses this, the industry’s future, Jefferson Airplane, and his new pup.
This week’s guest, Matthew Holt, wears many hats from Co-Chair of Health 2.0 to President of SMACK.Health. Why? To disrupt healthcare in order to strengthen it. He shares how this is done, the future of data and pricing, the greatest invention from the last 50 years, and his love for Queen.
Resolving America’s primary care shortage is complex but feasible. This week’s guest, Andrew Allison, Head of Next Generation Clinic Enterprise Strategy at Aetna, discusses how this can be done, telemedicine, goals for 2020 and his current athletic passion.
Using health IT to influence healthcare for the better is the future of the industry. This week’s guest, Steve Wretling, Chief Technology and Innovation Officer of HIMSS, discusses the future of industry, including virtual hospitals and the union of data and health, plus his affinity for cooking and love of The Police.
We all have a role to play in health equity and it’s time we all do our part in making it a reality. This week’s guest, Stephen Lockhart, M.D. PhD, Chief Medical Officer of Sutter Health, shares action steps, the future of the industry, the role technology will play, and his love of Miles Davis.
Cancer Research Institute is a pioneer in using immunotherapy to treat cancer. This week’s guest, Jill O’Donnell-Tormey, Ph.D., CEO and Director of Scientific Affairs, discusses the future of oncology research, the upcoming CRI Awards Gala, what it’s like working alongside a Nobel Prize winner, and her love of baking.
Integrating across people, tools, and systems is the key to bettering US #healthcare. Matt Menning, Director of IHMI Engagement at American Medical Association, expands on this idea in this week’s episode. Plus he discusses data, Obamacare, and an obscure band from the seventies he believes everyone should know.
Improving healthcare through technology is both our reality and future. This week’s guest Tanvi Vattikuti Abbhi, Co-Founder of Veta Health, not only understands this challenge, but fully embraces. Tanvi dives into this, how to effectively use data, fitness wearables, and Britney Spears.
Early intervention is essential to providing better healthcare according to this week’s guest, Jason Alderman, Chief Communications Officer of Clover Health. Jason dives into this, the role of comms professionals in healthcare (and beyond), and relives his days as a child actor.
Reimagining health care will require an active unlearning of stoic frameworks. As an industry, we should challenge ourselves to unlearn older paradigms in order to create a better system for the future. Rasu Shrestha, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises, dives into this, gene editing, AI, and Sting.
Redefining PR is essential for the industry to move forward. Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships at The Holmes Report discusses this and how PR influences behavior. Plus, she shares how she spent her recent sabbatical and her favorite Josh Ritter album.
Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections. This week’s guest Larry Dobrow, Senior Editor of MM&M, discusses this, the Red Sox, and the Boss.
Analytics powers everything we do at W2O. Perhaps no one understands this better than our Chief Analytics Officer, Seth Duncan. Seth dives into how W2O is able to leverage analytics for our clients, the future tech will play in healthcare, and The Beatles.
Our producer, Blaire Clause, reflects on some of her favorite episodes from the past year and a half. She includes clips of key soundbites from entrepreneurs and experts in the healthcare, technology, and consumer industries. See more at w2ogroup.com/what2know
Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, shares what it takes to counter acts of terror, books that inspire him, and The Boss.
Leveraging data to improve patient outcomes is key to the future of healthcare, this week's guest understands this implicitly. Sean Duffy, Co-Founder & CEO of Omada Health, discusses all things digital health, The Animal Collective, and you'll never guess which world record he broke in college.
Healthcare and technology undoubtedly are closely tied. Their relation to one another will undoubtedly be the key in each industries future. Dr. Leonard Y. Lee, Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital and Professor, discusses the connection between health and tech, the American Heart Association, and jazz.
How will our health impact our lifestyle? What role will video games play? Bob Johansen, Distinguished Fellow of the Institute for the Future and Author, discusses all things related to the future, his latest book, and his recent love of Arcade Fire and Imagine Dragons.
Keeping people healthy and making it a seamless process is essential in today’s healthcare system. Glen Tullman, CEO of Livongo, understands this implicitly, and is focused on empowering people to live their lives on the go, despite their chronic condition. He shares his wealth of knowledge, the role we can play, plus his passion for tea and Bruce Springsteen.
Producing content that adds value for both brands and audiences is an absolute must. Otto Bell, Chief Creative Officer of CNN’s Courageous, shares how to serve both masters, his obsession behind the periodic table, and his love of Van Morrison.
Advocating for your brand is a labor of love, but a labor that is worthwhile. Kingsford Charcoal's Brand Engagement Manager of PR and Digital Content, Adam Rosenberg, shares how he’s worked to understand the brands he has been a part of, and how that’s made him an advocate. Also, he dives into baseball, what he personally likes to grill, and Pearl Jam.
How is healthcare evolving and being reshaped? Karen Ignagni, CEO & President of EmblemHealth, lends her expertise, shares her favorite place to get her news, and why she loves America’s pastime so much.
The future of vaccines and public health is rapidly approaching. What does this mean for healthcare organizations and for the general public? Rajeev Venkayya, President of Takeda Pharmaceutical’s Global Vaccine Business, gives an overarching view of the public health industry and action steps we all can take to ensure public health is optimal for the greater good.
Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. This week Alyson Griffin, VP of Global Brand & Thought Leadership at Intel Corporation, unpacks how to do this well, how the world of tech has evolved, and her love of Nirvana.
Everyone can do their part and get involved for social good. Whether you work for a non-profit or partner alongside an organization to support a cause, we all have a role to play in making the world a better place. Adrian Adams, CEO of Aralez Pharmaceuticals Inc. and this year’s Chairman of the American Heart Association’s Heart Ball joins host Aaron Strout. Adrian discusses ways we can all get involved to do good, the American Heart Association, and The Eagles.
Providing flexibility for employees is necessary in today's modern workplace. Marcus Sawyerr, President of Adecco Group X shares the various ways companies can provide this flexibility, the books that are currently inspiring him, and Taekwondo…all in a killer British accent.
Did you know we waste over 365 million pounds of food every day? Did you know there’s something you can do about it? CEO of Copia, Komal Ahmad, is on a mission to solve the world’s dumbest problem, hunger. Komal sits down with host, Aaron Strout, to discuss the logistics behind the hunger crisis, how we all can play a role in solving this issue, and the books that inspire her. Plus, she recommends a video that we guarantee will make you smile.
No doubt music has the ability to make us feel and empathize, because of this it can actually effect change. Chuck Leavell, Keyboardist for the Rolling Stones, Co-Founder of Mother Nature Network, and Author dives into this more with host, Aaron Strout, plus he discusses his love for the environment and dog training.
The public perception of science has shifted over time – what once inspired, now can instill fear and distrust. It’s imperative that we reclaim the narrative back to the heart of what science can be: hopeful and human. This week Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication at Johnson & Johnson Innovation chats with guest host, Greg Matthews, Managing Director, Healthcare Analytics Innovation at W2O, about how this looks, what JNJ Innovation is doing about it, and the King Pop.
What does it mean to actually have a brand that is customer-centric? Pete Blackshaw, Head of Digital Innovation & Service Models at Nestle, discusses this, avocado farming, and indie music.
Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. This week Ahmad Nassar, President of NFL Players Inc., chats about building mutually beneficial relationships between players and the NFL, the future of tech in sports, plus you won’t believe who used to be his law school professor.
Doing good not only feels good, but it’s the right thing to do. This week Sue Petersen, Executive Director of the Giants Community Fund discusses the importance of doing social good, how organizations can do this well, and some pretty stellar Mel Brooks’ movies.
Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Norton and Lifelock at Symantec discusses accountability steps for marketers, why he’s a Houston Rockets fan, and his love for the 80s.
The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of a company. This week Joelle Kaufman, CMO of Dynamic Signal, chats with host Aaron Strout about employee comms strategy, the value employees add to a business & The Boss.
On this week’s special episode, W2O President Jenn Gottlieb joins Aaron Strout to discuss the DNA of our firm, her partnership alongside CEO Jim Weiss, what it means to a Hall of Femme Inductee, and her impressive knowledge of auto parts.
In today’s world, authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. On this week’s episode Ray Kerins discusses how Bayer has remained authentic through various initiatives, why authenticity matters to stakeholders, and of course, his collegiate cheerleading career.
Rock band, Black Pistol Fire, sits down with host Aaron Strout before performing at our GeekACue event. The duo discusses all things rock and roll, plus reveal who has a secret tattoo and who has a degree in economics.
Dr. Victoria Romero discusses how the understanding of cognitive psychology paired with data science plays a key role in a very important topic - combating fear-based marketing, extremism, and terrorism. She shares detail into her work as Chief Scientist at New Century Corporation, where she helps counter influence messaging from criminal and terror organizations – especially within youth and teens.
Journalism has changed in many ways over the past couple of years. From topics to reporting, the industry has evolved and with it so has its reporters, editors and everyone in between. This week Linette Lopez, Senior Finance Correspondent at Business Insider discusses the world of journalism, the stories that excite her, and the Boston Red Sox.
In order to build common ground, we must start from a place of respect. In this day and age, regardless of your faith or politics, it’s imperative that we come to the table willing to listen and to empathize. This week’s guest, Suhail A. Khan, Director of External Affairs at Microsoft, shares how issues and solutions regarding faith and politics impact our society and the world of technology.
In order to build common ground, we must start from a place of respect. In this day and age, regardless of your faith or politics, it’s imperative that we come to the table willing to listen and to empathize. This week’s guest, Suhail A. Khan, Director of External Affairs at Microsoft, shares how issues and solutions regarding faith and politics impact our society and the world of technology.
In celebration of one year since first launching the show, we curated some of our favorite clips from previous episodes. They cover a range of topics from tips to raising capital, global trends, how to best leverage social channels and more!
Ashley Wellington-Fahey, CEO & Founder of The Relish is a bonafide sports fan who had an unmet need and did something about it. This week she chats with Aaron Strout about connecting with female sports fans, creating authentic content and athletes who are impressing her on and off the field.
This week’s guest is our own Chief Innovation Officer Bob Pearson. Host, Aaron Strout, picks his brain about innovation, his latest book on counter-terrorism, SXSW, and the Yankees. Plus, discover what books he’s reading and why he loves Dave Matthews Band.
Jaime Punshill, CMO of Lionbridge can discuss just about anything. Whether it’s political science, being a catalyst for organizational change, mastering language translation or Guns N’ Roses. He dives into this and more with host Aaron Strout.
Every industry is rapidly evolving due to the technology we have available and retail is no exception. Jaimy Szymanski, Industry Analyst & Founding Partner of Kaleido Insights, sits down with host, Aaron Strout, on the heels of NRF to discuss how tech is impacting retail and how these trends apply to other B2C industries. Plus, we discuss Kidz Bop and Shovels & Rope.
Host Aaron Strout chats with CEO & Founder of Techonomy, Author & Journalist, David Kirkpatrick. They dive into the influence and reach of tech, David's book, The Facebook Effect, and W2O's and Techonomy's new partnership.
Removing the friction from healthcare would ultimately provide value for patients and doctors. Jonathan Bush, CEO & Co-Founder of Athenahealth shares why this matters and how his organization is contributing. Plus, we dive into AI and Nathaniel Rateliff & The Night Sweats.
For additional insight, check out his book, "Where Does it Hurt".
Aarón Sánchez is an award-winning chef, a judge on FOX’s hit culinary competition series MASTERCHEF, cookbook author and philanthropist! How does he have time master social media, jam out to Prince and write poetry? He shares with host Aaron Strout.
Aaron Strout, CMO of W2O and host of this podcast, reflects on the past year and highlights some of his favorite episodes. He also hints at some new exciting events coming up in 2018 in celebration of the new year. Happy Holidays! As always, please send in any ideas for speakers or topics you’d like to hear more on.
The life sciences field is exciting and rapidly evolving. This week Author of When I’m 164, Chief Correspondent at NPR , Columnist at The Daily Beast), and CEO of ARC Fusion, David Ewing Duncan, discusses what’s exciting in the field, how using life sciences, health and tech can extend life and what that means.
Comcast Ventures Investor Cong Ding understands what it takes to carve out space in early technology and venture capitalism industries. She shares her perspective and insight with host Aaron Strout. Plus, you’ll see how she feels about Pirates of the Caribbean and Taylor Swift.
Michael Marinello, SVP of Strategic Communications at Turner shares the challenges that traditional media platforms face as streaming habits have changed due to technology and how to adapt.
Host Aaron Strout chats with Co-Founder, COO & Head of Marketing of Coffee Meets Bagel, Dawoon Kang. The two discuss how the dating app enables users to build authentic connections with strangers.
Shawn Goodman, Head of Global Oncology Corporate Communications discusses his career journey and touches on a very important topic - the future of cancer research.
Ann Handley, Author and Chief Content Officer of Marketing Profs chats about the privilege of marketing, how to create value for your audience, and the importance of creating great content. Plus, we got the scoop on her latest book project and her thoughts on flying.
CEO & Co-Founder of Naya Health, Janica Alvarez, discusses how her company is improving nutrition through their health tech products (breast pumps & smart bottles).
What do quantum computing & building organizations have in common? This week's quest is well-versed in both! Whurley shares his expertise with host Aaron Strout.
Author & Global Design Practice Lead of IBM, Travel & Transportation, Chris Noessel & host Aaron Strout geek out over design, AI & agentive technology.
CEO & Co-Founder of AdStage, Sahil Jain, understands the pulse of digital advertising. On this week’s episode he discusses where digital has been, the current state of digital and where he sees it headed in the future.
Host Aaron Strout looks back at the last 32 episodes and highlights some of the most notable speakers and topics, and hints at what’s to come.
Please send in questions or speakers you would like to hear from on the show, and we encourage you to give feedback via an Itunes review. Thanks for listening!
Leveraging social media and technology has proven to be highly impactful for the culinary industry. Erik Murnighan, President of The International Culinary Center chats about the plethora of ways food has benefited from the evolution of tech & social.
Kim L. Hunter (Founder & Managing Partner of KLH & Associates + President & CEO of LAGRANT COMMUNICATIONS) noticed a major issue in our industry and decided to do something about it. Kim is also the founder & CEO of the LAGRANT Foundation, an org. that addresses the lack of diversity in the advertising, marketing and public relations fields. He shares how prioritizing diversity strengthens organizations and enables stronger ideas for clients.
Digital has forced every industry to adapt, change and innovate. From automotive to music, corporations are being pushed to be creative like never before. This week’s guest, Jeremiah Owyang, Founder of Crowd Companies, discusses how top organizations are operationalizing innovation and what steps companies need to take in order to ensure they are not left behind.
The use of data, technology and life sciences have proven to essential to the fight against cancer. This week Aaron Strout chats with John Hinshaw, Board Member of DocuSign, The Bank of New York Mellon, and the National Academy Foundation and John A. Orwin, Board Member of Seattle Genetics, Retrophin, and Array BioPharma to discuss this balancing act.
Chief Medical Officer of Verily (Google's Life Sciences arm), Jessica Mega, M.D., M.P.H., chats with Aaron Strout on what it will take for the healthcare industry to define the future of medicine.
Karen Boyd (Communications Director, City of Oakland), Karen Terrill (President, Media Survival Group), Michelle Guido (PIO, Orlando Police Dept.), and Sgt. Wanda Miglio (PIO, Orlando Police Dept.) sit down with Aaron Strout to discuss how empathy and strategy work together in crisis communications.
Adam Klein, winner of Survivor, has always believed in the power of championing for good while pursuing your dreams. From managing a homeless shelter to fighting cancer through a campaign inspired by his mother (#LiveLikeSusie), he understands no goal is out of reach. Learn more about the #LiveLikeSusie campaign.
Musician, ZZ Ward, has used social media (particularly Instagram) to connect with her audience. From sharing her lack of love of early mornings to what it’s like to travel across two continents in three 3 days, ZZ’s fans have authentic and direct access. She discusses how this has helped shape her relationship with fans.
Mark Stouse, CEO of Proof recognizes the power of data and its necessity to any organization. On this week’s episode he discusses how to accurately prove cause and effect, but more importantly, the value that adds to a business.
Jonathan H. Corr, President & CEO of Ellie Mae, has seen the evolution of the mortgage business. Even though technology has changed the way the mortgage industry operates, Jonathan understands that customers value high touch experiences just as much as high tech experiences. On this week’s episode, he discusses this notion and the upcoming Ellie Mae Classic, a charity golf tournament that supports Bay area charities that our firm is also excited to support!
Joanne Pasternack, VP Community Relations, Exec. Director, Warriors Community Foundation has dedicated her career to helping businesses and organizations serve their communities. On this week's episode she shares why organizations value corporate social responsibility, what it takes to scale initiatives, and what value these initiatives bring to communities.
Learn more about the Warriors Community Foundation here: http://www.nba.com/warriors/foundation/
Stephanie Cathcart, Global Head of External Affairs, GE Oil & Gas, sits down Aaron Strout to discuss the multiple facets of B2B marketing. From crisis to comms to the importance of innovation, they discuss what it means to be an effective B2B communicator. Stephanie even recaps her experience working on a national political campaign. Plus you'll never guess Who is one of Stephanie's favorite bands.
Colonel William Reeder Jr. chats with Aaron Strout about how to effectively lead and what makes an exceptional leader. Through his time in the military (including being a POW during the Vietnam war), Colonel Reeder recognizes how attitude effects outcome. Hear more about his remarkable journey.
Tracy DiNunzio, Founder & CEO of Tradesy, chats with host Aaron Strout about navigating the venture capitalism space. Tracy dives into the advantages and challenges of being a woman in tech, the importance of diversity and inclusion, and how ultimately understanding how to sell to herself helped her sell her brand.
John Battelle, author, CEO & Co-Founder of NewCo chats with Aaron Strout about how we marketers, communicators, and consumers should responsibly navigate our relationship with information. In order to innovate during an age where data and information are accessible like never before, it is key to recognize how information, data, advertising and UX are making the world smaller and more dynamic. Listen to find out more.
Joseph Jaffe, CEO/Co-founder of Evol8tion (startupsforbrands.com) and author, sits down with Bob Pearson, Chief Innovation Officer of W2O Group, to discuss the steps organizations and individuals should consider to successfully innovate in a rapidly changing digital world. He references his experience working with an array of clients from start-ups to some of the world’s leading brands, and pinpoints how technology plays a key role in successful growth.
Check out his latest book, Z.E.R.O.: Zero Paid Media as the New Marketing Model, which dissects the marketing model, putting an emphasis on owned assets and entrepreneurship here: https://www.amazon.com/Z-R-Media-Marketing-Model/dp/1118801156
Jennifer Farmer, MD of Communications for PICO National Networking, public speaker and book author, chats with Aaron Strout on she how she uses the power of language to effectively speak out on social issues. She also discusses her experience working through social justice campaigns within the Ohio Senate, Ohio House of Representatives, and Former President Barack Obama.
If you’d like key takeaways from the National Summit on Strategic Communications - which Jennifer spoke at and where this was recorded -you can view them on W2O Group’s blog here: http://w2o.to/2rQITEw.
Mark Mckinnon, political advisor, communications strategist, and exec producer of Showtime’s, The Circus, sits down with Aaron Strout to discuss how he’s leveraged storytelling as an approach to lead successful political campaigns. He also walks through how the show, The Circus: Inside the Greatest Political Show on Earth, came to fruition.
This episode was recorded at the National Summit in Strategic Communications. If you’d like key takeaways from that event, which Mark spoke at, you can view them on W2O Group’s blog here: http://w2o.to/2rQITEb
For more information, contact us at info@w2ogroup.com.
Jim Weiss, CEO of W2O Group, chats with Aaron Strout about his journey since starting and growing the firm, what inspires him, and what characteristics he looks for in employees that embody the “entrepreneurial spirit” of the company. Listen in to learn more.
To hear more detail, view the talk he gave at the National Summit on Strategic Communications on periscope here: http://w2o.to/2qp1bhk
View Jim’s blog post with accompanying visuals here: http://w2o.to/2qsRgW5
Contact us for more information: info@w2ogroup.com
Marta Newhart, VP of Global Communications at Johnson Controls, chats with Aaron Strout about managing communication across a large, global organization. The impact of social media has changed how brands communicate with customers, shareholders and employees, which means marketers and communicators must always be ready to pivot. Take a listen to learn more!
Contact us for more information: info@w2ogroup.com
See more at w2ogroup.com/what2know
Hugh Forrest, Chief Programming Officer of the SXSW Interactive Festival, chats with Aaron Strout about his 28 year tenure with the organization, it’s evolution, impact on the community, and plans for the future. He even shares some inside scoop on his interaction with President Barack Obama and First Lady Michelle Obama. Listen to find out more.
*Note: The band Hugh refers to is "CarSick Cars", not "Go Car Go". You can listen to their full album here: https://www.youtube.com/watch?v=Q5eEJLdtAqU
Contact us for more information: info@w2ogroup.com
See more at w2ogroup.com/what2know
Jesse Draper, Founder of Halogen Ventures and Creator/Host of Emmy-nominated series, “The Valley Girl Series” sits down with W2O CMO, Aaron Strout, to discuss her journey in investing in women entrepreneurs and how her curiosity and exposure to technology from an early age shaped her career. She’s a 4th generation investor who is passionate about investing in female-founded consumer technology companies and is a big fan of one of the greatest bands of all time. Take a listen to find out more!
Contact us for more information: info@w2ogroup.com
See more at w2ogroup.com/what2know
Jory Des Jardins, entrepreneur, and W2O Group CMO, Aaron Strout, sit down to discuss how she successfully built a network to empower female leaders and entrepreneurs through BlogHer, her current involvement with SheWorx, and how she thinks content has evolved online. She also mentions other inspiring female leaders including Daina Middleton, former executive at Twitter and author of “Grace Meets Grit: How to Bring Out the Remarkable, Courageous Leader Within”.
Jory joined Jan Ryan, Partner at Capital Factory, at W2O Group’s Movers & Shapers event during SXSW 2017 to discuss how female founders and investors tend to think. View that talk here: http://w2o.to/2oOQaVo
For more information, contact us at info@w2ogroup.com.
See more at w2ogroup.com/what2know
Max Ventilla, Founder and CEO of AltSchool sits down with W2O Group CMO, Aaron Strout, to discuss how he leverages technology to build businesses, his experience working at Google, and how he’s dedicated his career to improving education through Altschool.
Chris Redlitz, venture capitalist and founder of Transmedia Capital, sits down with Aaron Strout to discuss how he followed his passions and persevered to become a successful entrepreneur. He also partnered with his wife to start The Last Mile, an organization designed to prepare incarcerated individuals for successful reentry through business and technology training.
Brian Monahan, Head of Vertical Strategy at Pinterest, chats with Aaron Strout about his reason for co-founding NewCo with John Battelle, the power of knowledge sharing/idea curation, and various marketing strategies he practices at Pinterest.
Haroon K. Ullah, author, scholar and a member of the Secretary of State’s Policy Planning staff, sits down with W2O Group Vice Chairman, Bob Pearson, to discuss how the intersection of technology, politics and international relations leads to discoveries of trends that often debunk myths that we have about global issues. He touches on surprising trends related to how ISIS recruits, why their narrative is positive and he also gives us a deeper look into his most recent book, The Bargain from the Bazaar.
Grammy- nominated singer & CEO of Superphone, Ryan Leslie, sits down with W2O Group CMO, Aaron Strout, to discuss how he gained deeper intelligence about his fans through the power of his phone. He even gives away his phone number – find out why!
Former Chief Innovation Officer and CEO of Citi Ventures, Deborah Hopkins, sits down with Aaron Strout, CMO of W2O Group, to talk about how to successfully drive change in large organizations, overcome challenges in the workplace and empower members of your team.
Executive Vice President & Chief Product Officer of Comcast, Chris Satchell chats with Aaron Strout, CMO of W2O Group, to discuss his role at both Comcast and Nike, product marketing, delivering great experiences to customers, the power of voice activation, AI machine learning and more!
Celebrity chef, Tyler Florence, sits down with Aaron Strout, CMO of W2O Group, to discuss his content creation process, upcoming cook books, and his successful journey to becoming one of the Food Networks's brightest TV stars. He's known for walking folks through the steps to a tasty, home-cooked meal and now he shares how he delivers some of his best content yet.