#MediaSnack Meets: Recent Episodes
ID Comms
Recorded each week in New York. Meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. On #MediaSnack Meets we find out what is behind that success, what it takes to make change in the industry and what the rest of us can learn from that experience. Go to www.mediasnackpodcast.com for full show notes and transcripts. An ID Comms podcast.
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHer
You can find Christine here: / christine-guilfoyle
My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this episode is Marla Skiko, Global Head of Media at Ford.
"The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story"
This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leaders I have met and her energy and passion for media is truly infectious.
"Hands down the best thing about media is the people who are in media. We care about doing great work and we care for each other"
In this episode, Marla shares her experiences leading the media team at Ford, which extends beyond advertising and considers the impact of connected vehicles and how that can transform customer relationships and how people buy and use cars.
My guest for this episode is John Coyne, VP Brand Creative and Media at Intel.
John Coyne: https://www.linkedin.com/in/coynejohn/
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour.
Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
"Let your experts be the experts" is great leadership advice for managing agencies.
On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal"
My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is the parent company for amazing footwear and apparel brands like VANS, Timberland, North Face, Supreme
Marissa has lead media operations for VF Corporation since 2015 and recently expanded that role to oversee a new initiative called Marketing IQ and she has a deep and broad view of the company's media activities.
"Every single agency CEO talks about the same challenge; talent. Talent empowerment is the biggest challenge across all industries right now. "
My guest on this #MediaSnack Meets is Marla Kaplowitz, the CEO of the 4As. I've known Marla for many years since her previous leadership of agencies, Marla now heads up the leading agency trade organization in the US, the American Association of Advertising Agencies with over 600 agency members.
A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to start working together to address consumer safety and societal health in ad-supported digital media. In this role, Rob is one part community builder-leader and one part catalyst-matchmaker. Rob helps identify existing best practices and align industry leaders in creating new solutions to address this challenge through “uncommon collaboration.”
The Global Alliance for Responsible Media was formed to identify specific collaborative actions, processes and protocols for protecting consumers and brands from safety issues. Alliance members will work collaboratively to identify actions that will better protect consumers online, working towards a media environment where hate speech, bullying and disinformation is challenged, where personal data is protected, and used responsibly when given, and where everyone is, especially children, better protected online. Alliance members acknowledge their collective power to significantly improve the health of the media ecosystem.
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
Because the best are short of time, our guests answer only 6 questions in 20 minutes
We get to learn what is behind their success, what it takes to make change in the industry, and what the rest of us can learn from that experience.
We ask:
1. What do you do, and what you are most proud of?
2. What is the best thing about working in media?
3. What do you think is the biggest challenge for the industry right now?
4. What is your favorite piece of business/leadership advice?
5. What is your passion outside of media?
6. Your hopes for the year ahead?
MediaSnack Meets is a regular interview with the curious media professionals who are reshaping the global industry.
Thanks for watching, if you enjoy #MediaSnack Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.
My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies.
For the last couple of years, before she moved into her new Marketing Intelligence role, Belinda was the Global Media Director of EA and to those in the know, she has been one of the real pioneers of what has become called “the in-housing of media”. And you will learn in this episode why she detests that phrase, as do I.
I first met Belinda a few years ago at an excellent ANA Media conference where she was speaking about EA’s plans to build their internal media capabilities. This was in 2017 and up to that point I had not heard someone talk about in-housing (that word) with such a clarity of vision and so articulately. Since then, Belinda and her team at EA went on a fascinating journey which she details in this episode, some things worked, some did not and needed refining. It really is a masterclass for anyone thinking about how to approach in-housing of their own media operations.
If you pay any attention to the media industry then you have probably either seen Belinda at an event or you have read something she has written about media. She has also become an important voice for diversity in the industry, in 2019 being named the Diversity Ambassador for the World Federation of Advertiser and she still sits on their global media board.
I always appreciate Belinda’s view of what we all do because, in these often divided and confrontational times she approaches the industry with more humanity than I think I see in anyone else. She wastes no time dwelling on negatives and always seems to have an optimistic and pragmatic view forward.
From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?
What will happen in the FBI investigations into US media practices?
How can we repair trust in the advertising ecosystem?
Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the last 20 years.
In this wide-ranging interview, Doug shares his expertise and experience gained from having been in the rooms where major deals between marketers, agencies and publishers have been built.
We also discuss Doug's new techno-thriller novel 'Dark Data: Control, Alt, Delete'
Episode Links:
Doug Wood LinkedIn
Doug Wood Twitter
ReedSmith Twitter
ANA contract adoption research
'The Selfish Ledger' on YouTube
Dark Data: Control, Alt, Delete by Douglas J Wood
How can you make your company the best at media?
What is the roadmap and actions you need to take to transform the complex media operations of a major company?
How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?
These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers.
We get tips from Rob on:
- The role of the global media director
- How to prioritize your time to be most effective
- The importance of having CMO who is interested in media
- How to align support across a large company to drive change
- Finding motivation for successful teamwork
Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry.
Episode Links:
Rob Rakowitz LinkedIn
Rob Rakowitz Twitter
The Global Alliance for Responsible Media
Truth, Lies & Advertising by Jon Steel
Hooked by Nir Eyal
Space Race by Jim Taylor
Bob Hoffman, aka The AdContrarian
Scott Galloway 'The FOUR'
Rob Norman Twitter
"I think we massively overcomplicate things and I don't actually think we need that much data"
Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack Meets
Is relevance more important than personalization?
Are agencies managing decline?
And what exactly is the 'Interim of Things'?
Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers.
Tom gives his tips for marketers hoping to manage change for the year ahead, and we also learn where one of the industry's most inspiring thinkers goes to for his own inspiration. Spoiler, it is not Forbes.
MediaSnack Meets
Episode Links:Tom Goodwin Twitter
Tom Goodwin LinkedIn
Zenith Media
'Digital Darwinism' by Tom Goodwin
Rory Sutherland Twitter
Scott Galloway Twitter
Maria Konnikova Twitter
Derek Thompson Twitter
Seth Godin Twitter
Faris Yakob Twitter
If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian
But for a good reason. "I have an immodest goal to save freedom and democracy" he says.
You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things.
The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017.
In this episode we find out:
- what is Bob trying to achieve
- what drives him
- when he’s going to quit (no time soon I expect).
- what Bob would do if he was the CEO of facebook instead of Mark Zuckerberg
- what advice he would give to his marketers if he was the billion dollar CMO he frequently criticizes
- and, whilst everyone reads his books, what does HE read for inspiration
You can check the show notes for this episode at mediasnackpodcast.com including a full transcript of the interview
So. Without further delay. Please enjoy this lively (and mildly sweary) interview with The Ad Contrarian, Mr Bob Hoffman
An ID Comms Podcast
Episode Links:
The Ad Contrarian Twitter
The Ad Contrarian Blog - First Comes The Sale. Then Comes The Social.
Bob Hoffman - Bad Men
Bob Hoffman - Laughing At Advertising
Bob Hoffman - Marketers Are From Mars, Consumers Are From New Jersey
MediaSnack - Bob Hoffman named ‘The Copernicus of Media’
John Mortimer - Rumpole of the Bailey
Bill Bryson - A Short History of Nearly Everything
Richard Fineman - Physics Lectures
Eaon Pritchard - Where Did It All Go Wrong?
Richard Shotton - The Choice Factory
Dave Trott - One Plus One Equals Three
Dave Trott - Predatory Thinking
Michael Lewis - The Big Short
Michael Lewis - Moneyball
Michael Lewis - Liar’s Poker
What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year?
Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy.
Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role that the Festival has played in raising that agenda onto conference stages around the world and inspiring the whole media industry to make change.
Episode Links:
Festival of Media website
http://www.festivalofmedia.com/global/
Festival of Media twitter
https://twitter.com/FestivalOfMedia
Jeremy King twitter
https://twitter.com/jeremyking05
Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).
This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud.
Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space.
We get back to basics to learn:
- Who are the bad guys?
- Where does all the money go?
- How big is the problem really, who should we believe?
- If you get rid of fraud do media prices go up?
- How can you work directly with publishers?
- How does ad fraud actually work in technology?
- How can you use Google, facebook and YouTube more effectively to cut fraud?
- What should you be asking your media agencies to do to help?
Episode Links
Dr. Fou LinkedIn
Dr. Fou Twitter
Dr. Fou SlideShare
Dr. Fou's Report on Ad Fraud and Cyber crime
The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York.
She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as leadership.
We find out what motivates her, where does she find her inspiration and mentors?
Episode links:
The Marketing Society website
https://www.marketingsociety.com/
The Marketing Society twitter
https://twitter.com/themarketingsoc
Gemma Greaves twitter
https://twitter.com/gemmahgreaves
What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it?
Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence.
Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to switch the good side and created a company to advise advertisers on how to minimize their risks to fraud.
Episode Links:
Method Media Intelligence website
https://www.methodmi.com/about/
Method Media Intelligence twitter
https://twitter.com/method_mi
Shailin Dhar twitter
https://twitter.com/ShailinDhar
Bad Men by Bob Hoffman (Amazon)
https://www.amazon.com/BadMen-Advertising-Minor-Annoyance-Menace/dp/0999230700
The Attention Merchants by Tim Wu (Amazon)
https://www.amazon.com/Attention-Merchants-Struggle-Inside-Heads/dp/1782394850
Thinking Systems by Donella Meadows (Amazon)
https://www.amazon.com/Thinking-Systems-Donella-H-Meadows/dp/1603580557
The Donella Meadows Project - Academy for Systems Change (link)
http://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/
How can you be an effective media director in a complex and fast-moving media industry?
This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser.
We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry.
- What does a Global Media Director do?
- How ad fraud is still a major concern for advertisers
- You should treat a media budget like your own money
- How to manage internal stakeholders and improve their knowledge of media
- The importance of defining your company's operating model for media within the marketing organization
- The challenges and opportunities that come with corporations placing increased scrutiny on how media dollars are invested
- How marketers are approaching the threat of 'direct to consumer' brands
- What are the skills that make a good modern media director?
- Gerry's approach to the trend for in-housing
Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage?
Episode links:
Gerry D'Angelo LinkedIn
Gerry D'Angelo Twitter @gerrygdangelo
How Brands Grow by Byron Sharp
Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth
This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean?
Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together.
But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?
...and why didn't Ford buy Uber?
Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.
In this episode, we learn from Fred
- How can you filter out the best startups to partner with brands, with over 2 million startups to consider?
- What makes a strong startup partnership with a brand?
- When to partner and when to acquire a startup?
- How do you start on an innovation track?
Episode Links:
Fred Schonenberg on LinkedIn
VentureFuel Inc website
VentureFuel Insights on Twitter