Ruthie Rocks & Teaching Jim Audio Experience: Recent Episodes

Ruthie Rocks

Join Ruthie Rocks & Teaching Jim As They Talk About Real Estate, Social Media, & More.

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Navigating the Future: Real Estate, AI, and Human Design

-The current state of the Las Vegas real estate market, highlighting that the median home price has stabilized at $485,000 after fluctuations.

-The importance of maintaining affordable housing prices to prevent the community from being priced out, given the average household income in Las Vegas.

-Includes insights into social media marketing, mentioning a thought leader who has worked with major brands like AT&T, Adobe, and Facebook.

-The concept of human design, noting their interest in exploring this area further through courses.

-Touches on advancements in AI technology, specifically mentioning the growth and potential of AI applications, including the rayan meta AI glasses.

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What Do You Think About CNBC's News Reel?

In this episode, we talked about following:

-A recent CNBC interview with the new president of a real estate organization, Leo, focusing on significant changes in the housing market.

-A landmark antitrust settlement has been reached, altering how real estate agents are compensated during home transactions.

-The National Association of Realtors will remove broker compensation offers from the MLS, requiring buyers to sign compensation agreements with their agents.

-The importance of understanding these changes and encourages real estate professionals to adapt and provide the best service to clients.

-Highlights the uncertainty in the market and the need for agents to effectively promote their listings to attract potential buyers.

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Analyzing Las Vegas Real Estate Trends | August 1 Market Report

-Update on July sales, which were similar to the previous year and only slightly lower than in 2022.

-The impact of the median price on homebuyers and speculates on what will happen when rates go down.

-There is a reference to listening to experts like Brian Nazim and delving into Jerome Powell's talks.

-Talks about a scenario where Google ads show a different location, affecting the business's visibility and SEO.

-The video ends with the speaker expressing uncertainty about the future and emphasizing that time will reveal how things will play out.

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Market Crash Predictions and Real Estate Insights

-The possibility of a market crash and the importance of not being prisoners of the moment.

-The challenges faced in the real estate market during the years 2008-2013.

-History repeats itself and predicts a potential shift in the real estate market.

-Las Vegas is highlighted as a vibrant market with job opportunities and low taxes, attracting a large number of people.

-Encourages viewers to prepare for potential changes in the market, particularly in the last quarter of the year, and mentions a upcoming social media strategy class.

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Hot Stats in Las Vegas Real Estate Market and the DOJ-NAR Dispute with Guest Jimmy Dague

In this episode, we talked about following:

-Discussion on the Future Outlook for Real Estate in Las Vegas -Updates on the Ongoing Dispute between the DOJ and NAR -Impact of Current Events on the Real Estate Market -Analysis of the Latest Statistics in the Las Vegas Real Estate Market

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July Stats and Million Dollar Home Update with Jimmy Dague

In this episode, we talked about following:

-Discusses the importance of analyzing the economy and understanding the reaction function.

-Reflects on the past year, highlighting unexpected lower inflation readings and remarkable growth in the second half of the year.

-The Federal Reserve has maintained interest rates since last July, contrasting with the ECB's rate cuts in June.

-Acknowledges the solid growth in the first quarter of the year and expresses optimism about the economy's performance.

-Emphasizes the Fed's progress on inflation and the positive outcomes in the labor market and economic growth.

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Unveiling Vegas Market Trends and Expert Tips

In this episode, we talked about following:

-The current real estate market stats in Vegas, including the number of listings and days of inventory.

-Approximately 90 homes are being sold per day in Vegas, with a focus on resales in areas like San Diego, Los Angeles, Santa Barbara, San Francisco, Fresno, and Bakersfield.

-There are 933 available homes in Clark County priced at a million dollars or more, making it the largest county in terms of high-end homes.

-The importance of agents uploading listings as products and utilizing YouTube for short videos to attract potential buyers.

-Emphasizes the need to stay on track with goals and strategies for the second half of the year, treating it as a fresh start for achieving success.

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Empowering Home Buyers in the Vegas Market

In this episode, we talked about following:

-The number of million-dollar homes that closed at the end of May and the beginning of June affecting pricing.

-Media hype suggesting home prices will go down due to changes in commission payments for sellers.

-The importance of educating sellers on offering compensation to buyers to maintain demand and pricing stability is emphasized.

-The concept of buying power and empowering consumers in the real estate market is highlighted.

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Insights on Equity Rich Homeowners & Day Trading

In this episode, we talked about following:

-National Homeowners Month and highlights that 67.4% of homeowners in the United States are Equity Rich.

-It highlights that 38.7% of homeowners own their homes free and clear, while 28.7% have 50% or more equity in their homes.

-A group called "Equity Rich" to build a database and recommends using Remine on the MLS to target these individuals for marketing.

-There is advice on taking inspiration from others' ideas but adding your own persona to make it unique.

-The importance of being a knowledge broker in the real estate market and discusses the significance of discussing market trends and mortgage rates with potential buyers.

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Exploring Las Vegas Market Trends and AI Tools

In this episode, we talked about following:

-The Las Vegas Market being different from the rest of the country, with a prediction of a potential increase in numbers compared to the previous year.

-The importance of analyzing data and historical numbers to gain perspective and share insights on social media platforms is highlighted.

-Tips on creating high-quality videos and adjusting settings for optimal content upload are shared.

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Changes & Challenges Ahead

In this episode, we talked about following:

-Confident that the sales will improve as the month progresses, aiming to reach 87 sales per day by the third week.

-Decrease in home sales for the first seven days of May compared to the same period last year.

-The importance of grabbing viewers' attention with graphics and navigating through steps in real estate negotiation.

-The value of knowing how to navigate the real estate process and assures viewers that she can guide them through any challenges they may face.

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Unlocking Social Media Success

In this episode, talked about creative ideas to boost your Facebook and Instagram presence. Understand the importance of incorporating creative elements into your social media strategy. Discover techniques to create visually appealing content that grabs attention. Learn how to write compelling captions and descriptions that resonate with your audience.

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Practical Tips, Inspiring Stories, and Overcoming Challenges

In this episode, as we discussed the significance of living in the present and the benefits it brings. Actionable advice and strategies for incorporating mindfulness and presence into daily life. Sharing real-life examples and stories of individuals who have embraced the present and found fulfillment. Addressing common obstacles to living in the moment and providing guidance on maintaining motivation.

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The Latest on Las Vegas in 2024: Stats, News, and Insights

In this episode:

  • Provides an in-depth look at the latest statistics and news about Las Vegas in 2024. - Explores the current trends, developments, and updates happening in the city. - Covers various aspects such as tourism, entertainment, nightlife, and more. - Shares insights into the top attractions, events, and activities taking place in Las Vegas. - Discusses the impact of recent changes and developments on the city's economy and culture. - Offers valuable information for both locals and tourists interested in Las Vegas in 2024.

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Marketing Strategies for Success : Bold Predictions

In this episode, Gary Vee provide practical advice and strategies for effective marketing in the ever-evolving landscape. Discover how to leverage the power of YouTube, the second largest search engine in the world, and understand the value of attention as the ultimate asset. Don't miss this engaging portion that will equip you with the knowledge and tools to thrive in the marketing landscape of 2024.

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#ruthierocks #ruthahlbrand #agentformula #lasvegasagentformula #liveinlasvegas #realestatestrategy #marketingoppurtunity #content

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Exploring the Changing Real Estate Market in Las Vegas

In this episode, Explore the dynamic real estate market in Las Vegas in this informative video. Discover the latest trends, shifts, and opportunities that are shaping the market. Gain valuable insights into the factors influencing these changes and how they may impact buyers, sellers, and investors. Join us for an engaging discussion on the evolving Las Vegas real estate landscape.

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Exploring the Changing Real Estate Market in Las Vegas

In this episode, Explore the dynamic real estate market in Las Vegas in this informative video. Discover the latest trends, shifts, and opportunities that are shaping the market. Gain valuable insights into the factors influencing these changes and how they may impact buyers, sellers, and investors. Join us for an engaging discussion on the evolving Las Vegas real estate landscape.

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Changes You Need to Know. Insights on the Changing Las Vegas Real Estate Market.

In this episode, The Las Vegas real estate market has seen significant shifts, with rising home prices due to increased demand and a shortage of inventory. This has transformed the market into a seller's domain, resulting in competitive landscapes for buyers. The region has also experienced an influx of out-of-state buyers, further driving up demand amidst limited housing supply, redefining the dynamics for both buyers and sellers.

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Where Are We Going?

In this episode, The YouTube strategy for real estate agents involves creating engaging and informative videos to attract potential clients, showcase properties, share market insights, and build a personal brand. It includes optimizing video titles, descriptions, and tags for search visibility, creating a consistent content schedule, leveraging keywords, collaborating with other influencers, and engaging with viewers through comments and calls to action.

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Where Are The Buyers Going? How Where The Sales In October? Did The Median Price Change?👍

In this episode, explores the current real estate market trends and provides insights into the state of home sales for the month of October. Join us as we dig into the data to answer important questions: Where are the buyers going? Who does the market belong to? Did the median price change?

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Now is the very BEST TIME to buy a house

In this episode, according to Barbara Corcoran. Are you considering stepping into the realm of homeownership? If so, now might just be the perfect moment to turn that key and open the door to your dream home.

The real estate market is dynamic, and opportunities arise in cycles. Currently, we find ourselves in a market sweet spot, with favorable conditions for buyers. Prices may be at a point where you can secure a deal that aligns with your budget and expectations.

The interest rates play a pivotal role in determining the affordability of your mortgage. Take advantage of the current low-interest rates that make financing your home purchase more feasible and cost-effective.

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Monster Tips For Your Listing Strategy. Summit Presentation

In this episode, a summit presentation featuring the one and only Jimmy Macklin. Discover industry secrets, innovative approaches, and proven techniques that will make your listings stand out in a crowded market.

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Housing Affordability

In this episode, the ongoing challenges of housing affordability that seem to persist in the current real estate landscape. As the cost of housing continues to capture headlines, we explore whether housing associations can influence the perspective of key figures like Jerome Powell. Our latest insights also question if the real estate market is showing signs of bottoming out or if the recent shocking job growth has unforeseen consequences for potential home buyers.

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Learn How To Do Seller Seminars!!

In this episode, the dynamic world of real estate with Maureen Folan's compelling presentation at the Tom Ferry Summit 2023. Maureen shares invaluable insights and strategies that captivated the audience. Whether you're a seasoned real estate professional or someone eager to enhance your skills, Maureen's presentation offers practical tips and a fresh perspective.

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Do You Know How We Rank? 💒👍

Find out where Las Vegas stands in the real estate rankings and gain a comprehensive understanding of the factors shaping the market dynamics. Whether you're a potential homebuyer, seller, or real estate enthusiast.

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WOWSA! New AI Tools

In this episode, One effective ChatGPT prompt for marketing involves generating content on the use of social proof elements in an email marketing campaign. Social proof refers to showcasing evidence that others have found value in a product or service, influencing potential customers positively.

Describe Social Proof Elements: Provide details on incorporating testimonials, reviews, or user-generated content in email campaigns to build trust and credibility with the audience. Highlight the impact of social proof in influencing purchasing decisions.

Highlight Real Success Stories: Share real success stories and case studies within the email. Emphasize how customers have benefited from the product or service. This can create a connection with the audience and encourage engagement.

Include Visuals: Suggest incorporating visuals such as images or infographics that visually represent social proof.

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Las Vegas Market Stats

In this episode:

  • The article emphasizes the significance of AI tools for real estate agents, stating that these tools go beyond automating existing tasks and enable agents to explore new possibilities and be creative. - The author mentions that being ahead in the AI game is crucial for success in the real estate industry. - Jason Pantana shares nine AI tools for real estate agents on an episode of This Week in Marketing. - The mentioned AI tools aim to assist real estate agents in tasks such as video editing and formatting, adding special effects and features, system automation and integration, and more. - The article highlights that these AI tools are not exclusive to real estate agents and can benefit any entrepreneur seeking to enhance productivity, output, and content quality. - The episode covers various topics related to AI tools for real estate agents, including video personalization, A-eye contact, automations, multimedia magic, audio enhancement, voice cloning, video optimization, deepfakes, and transcript video editing.

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Las Vegas Real Estate Market Update. Interest Rates May Go Up Today to 7.5%😱

In this episode, discusses the Las Vegas real estate market update. It raises concerns about interest rates potentially increasing to 7.5%.

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JIMMY AND RUTHIE THIS MORNING WITH LAS VEGAS REAL ESTATE STATS. WHY PEOPLE MOVE SURVEY.

In this episode, we talked about Agents have successfully closed deals this month, showcasing their expertise, dedication, and exceptional negotiation skills in the real estate market. We also show the most common reason for moving, survey respondents consistently point to a longing for additional space as their primary motive for moving. Whether it's accommodating a growing family, creating a home office, or simply enjoying more room to breathe, the pursuit of more space is a prevailing factor in housing decisions.

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LAS VEGAS HOUSING 💒STATS - MORE LISTINGS - FROM FARM?👍

In this episode, Introduction to MaxAI.me experience AI-driven sales engagement with a human centric touch. and The Seller Seminar is a must-attend event for real estate professionals seeking to boost their success. This dynamic gathering provides invaluable insights, strategies, and tools to attract and engage home sellers effectively. From cutting-edge marketing techniques to market trends, attendees gain the knowledge and skills needed to excel in their real estate careers. Don't miss this opportunity to elevate your seller game!

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LAS VEGAS HOUSING STATS - NAR - ZILLOW 1% - RATES DOWN

In this episode, we talked about the annual housing summary, the accused NAR President of Sexual Harassment and to succeed as a listing agent.

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Las Vegas Housing Market​ 🏠 Report 📈 | August 28 | Real Estate Market News | Homes & Tips For Realtors

We listed 89 homes with 55 days of inventory

25 Single family homes just listed
1060 Single family homes active

30% of active single family homes

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Not About Las Vegas Housing. Welcome To 69 Mistakes!

In this episode, we have a special guest Michele Galluf promoting her book about a woman's journey towards self-forgiveness and self-awareness, speaking directly to readers who may also be on a quest for personal growth. A candid exploration of the writer's past failures in sex and love, the book is a unique blend of intensely personal anecdotes as well as cold hard facts, fun and helpful exercises, and advice on dating, sex and relationships from the dozens of self-help dating books Ms. Galluf has voraciously devoured.

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Where is The Las Vegas Market Going? 🙄 Can You Script Talk?

In this episode, In real estate involves crafting compelling scripts to engage potential clients, developing strategies to showcase property benefits, and employing tactics like high-quality visuals and virtual tours. Captivate buyers with persuasive language, implement targeted marketing plans, and employ negotiation tactics to create a winning formula for successful real estate listings.

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Where is The Las Vegas Market Going? 🙄 Can You Script Talk?

In this episode, In real estate involves crafting compelling scripts to engage potential clients, developing strategies to showcase property benefits, and employing tactics like high-quality visuals and virtual tours. Captivate buyers with persuasive language, implement targeted marketing plans, and employ negotiation tactics to create a winning formula for successful real estate listings.

https://calendly.com/ruthierocks

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JULY LAS VEGAS MARKET STATS WITH JIMMY DAGUE. MAKE A MILLION $ 💲💲LANDING PAGE OR LISTING LANDING PAGE    

In this episode, Jimmy and I talked about the Zillow gone wild, CMA and the landing page system that we have.

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Green Screen Example

In this episode, we will show you a short clip sample of green screen effect from pinky.
Check the downloadable guide to all platforms in using green screen.

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Happy July With AI, Jimmy Dague And Vegas Stats Report.😎

Video Content Strategy

In this episode, Video content strategies have become an indispensable tool for real estate professionals looking to attract and close more clients. By leveraging the power of video, agents can showcase properties in a captivating and immersive manner, highlighting their unique features and creating an emotional connection with potential buyers. Additionally, video testimonials and client success stories can build trust and credibility. Live virtual tours allow remote clients to explore properties in real-time, expanding the reach of listings. Educational videos on buying, selling, and investing in real estate provide value and position agents as industry experts. By incorporating video into their marketing arsenal, real estate professionals can effectively engage clients, differentiate themselves from competitors, and ultimately increase their chances of closing more deals.

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AI Tools for Real Estate Agents In this episode, is AI a better real estate agent than you?. AI has rapidly emerged as a powerful tool in various industries, including real estate. With its ability to process vast amounts of data, analyze market trends, and provide accurate predictions, AI has shown potential as a superior real estate agent. Unlike human agents, AI can work tirelessly around the clock, offering 24/7 availability to clients. It can quickly sift through numerous property listings, consider multiple factors such as location, amenities, and pricing, and make unbiased recommendations. However, AI lacks the human touch and personalized approach that a human agent brings, such as understanding emotions, negotiating skills, and building relationships. Ultimately, the ideal real estate experience might combine the efficiency of AI with the expertise and empathy of a human agent. https://calendly.com/ruthierocks Receive All The Charts, Slides, Marketing Videos, And Resources From Every Show Right Into Your Inbox. Use All Of Our Resource Content For Your Clients And Your Social Media Needs🤗, Click this link: https://signup.bee.vegas/ Watch the video and find out more! . . . . . #ruthierocks #ruthahlbrand #agentformula #lasvegasagentformula #liveinlasvegas #aitools #chatgpt #grammarly #jasper #copy #wordplay #maverick #yoodli

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LAS VEGAS MARKET STATS AND BE HAPPY AND GET MORE LISTINGS    

In this episode, Looking to boost your real estate listings and maximize your business potential? Here are some effective strategies to attract more listings. Firstly, build a strong online presence through social media platforms, professional websites, and online directories. Leverage your network and ask for referrals from satisfied clients. Offer exceptional customer service to generate positive word-of-mouth. Consider hosting open houses and networking events to showcase your expertise and build relationships. Collaborate with local businesses and offer incentives for referrals. Lastly, invest in targeted marketing campaigns and use high-quality visuals to grab attention. Implementing these strategies will help you expand your listing portfolio and establish yourself as a trusted real estate professional.

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Las Vegas Market Stats And NAR's Stats. How To Use The Green Screen Option.🙄

In this episode, we have tips and tricks in using green screen effect for different social media platforms.
The green screen option can be a valuable tool in the real estate industry for creating visually appealing virtual tours and property presentations. To utilize the green screen option effectively in real estate, start by setting up a green screen backdrop in a well-lit area. Ensure the screen is smooth and free of wrinkles or shadows. When shooting, position the real estate agent or presenter in front of the green screen and record their presentation. Later, import the footage into video editing software that supports chroma keying. Use the green screen or chroma key feature to remove the green background and replace it with high-quality images or videos of the properties being showcased. Enhance the final output by adding text, captions, and transitions to create an engaging virtual tour experience for potential buyers.

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Las Vegas Market Stats, Mortgage Rates, Buffini Items Of Value ++😎

In this episode, we talked about mortgage rates and introducing the Buffini items of value. Buffini Items of Value is a comprehensive toolkit designed specifically for real estate professionals seeking success in their careers. Packed with industry expertise and practical strategies, these resources provide a wealth of knowledge and resources to navigate the ever-changing real estate market. From lead generation techniques and marketing tips to negotiation skills and client management strategies, Buffini Items of Value equips real estate agents with the tools they need to excel in their field. Whether you're a seasoned agent looking to sharpen your skills or a beginner eager to learn the ropes, these resources offer invaluable guidance and insights to help you thrive in the competitive world of real estate.

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What Is The Las Vegas Market Telling Us? 😎10 Tips- New Agents -Start Building Your Business. 🙄

In this episode, we have tips and talked on starting a business. Building a business from scratch is an exhilarating and challenging endeavor. It requires careful planning, a solid strategy, and relentless determination. With a clear vision and a deep understanding of your target market, you can start building your business on a strong foundation. Identify your unique value proposition and develop a compelling brand identity. Conduct thorough market research to uncover opportunities and stay ahead of trends. Surround yourself with a talented team that shares your passion and complements your skills. Embrace innovation, adapt to change, and be willing to take calculated risks. Stay focused, persevere through obstacles, and consistently deliver exceptional products or services. With patience and persistence, you can forge a path to success and build a thriving business.

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AI APPLICATION FOR YOUR MARKETING

In this episode, we will show you a new Artificial Intelligence tool that you can use to your marketing strategy.

What is the new AI tool? 
Maverick - AI. Maverick helps e-commerce stores send AI-generated personalized videos to each of their customers. With Maverick, you can send video messages to each customer without spending hours recording.

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CHOOSE YOUR HARD

In this episode, Tom Ferry tells us life will never be easy. It will always be hard. But we can choose our hard. 
Being alive is inherently difficult. We all have our challenges. When it comes to facing yours, it’s important to be gentle with yourself when you need to, but it’s also important to kick your own ass when it’s necessary. 
There are a bunch of times we opt for the easy short-term choices that make life harder for us. The decisions you make play a major role in your destiny. 
There are patterns that tend to lead to success. Some decisions are better than others. Your life is the combination of things you have no control over and decisions you’ve made.

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LAS VEGAS IS ON THE MOVE

In this episode, Mindset is everything and it is important for success in the current market. The right attitude and temperament, realistic thinking, and the ability to change and improve. You can use this power to think positively and bring wonders to your life. Abolish doubts and negative thinking to make you stronger in facing everything. Your success was the sweetest when you realized what you came through and what tough times have you defeated before you reach those goals.

We will show you a helpful tip from Katie Lance she share her prompts for us to use ChatGPT.

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Prices Up. Daily Sales Up. Interest Rate Up. Mortgage Apps Down.🙄 AI Future?

In this episode, we learn that it is best to choose what social media platform suits the kind of content we're creating to reach the right audience and how vital it is to be consistent in creating relevant content in a timely manner.  

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Las Vegas Market & Yun's 2023 Opinion. Gary Vee Has Another Tip😱

In this episode, Gary Vee has some tip for us in social media marketing. He said that social media changes the world in a way that it is much cheaper to advertise through various social media compared to traditional platform and we need to adapt to it.

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LAS VEGAS MARKET UPDATE. SHORT-FORM CONTENT.

In this episode, we will talk about on creating short-form content and tips on social media platforms. You can use the same video content across major platforms but every platform has a different audience and guidelines. Benefits of short-form content are usually less overwhelming visually for readers, tend to be easier to digest, and often drive immediate action from readers. 

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LAS VEGAS MARKET UPDATE AND TAX STRATEGY FROM A CPA

In this episode, we will show you a short clip from Glennda Baker and Tom Ferry talking about on how to save on taxes, invest in real estate, prepare for retirement, and better make more money.

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100 VIDEO HOOKS ...YOU SHOULD BE MAKING THE RIGHT CONTENT!🙄 LAS VEGAS MARKET STATS

In today's video we will talk about on how we get the attention of the viewers.

  1. Attention-grabbing. Become a good storyteller, have a unique point of view. Be interested in your topic and audience.

  2. Create an emotional connection. It allows for a greater level of communication and understanding. Whether it's excitement, curiosity, humor or even anger-you create a bond that makes them more likely to watch until the end.

  3. Promise value. Let the viewer know what they will gain by watching your video.

  4. Concise. Deliver the information clearly and in a few words; brief but comprehensive.

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THE NUMBER 1 VIDEO YOU SHOULD BE MAKING WITH THE RIGHT CONTENT!    

In today's video we will show why you need to use green screen video and how it works on different platforms.

Use green screen to add interesting backgrounds to videos. Replacing the background can add depth and visually interesting patterns to keep the viewer engaged.

It allows you to change your background setting and level up your presentations quickly and easily.

Creators use green screen in order to create a more engaging and dynamic video by adding special effects, background images, or animations. It can also be used to create a more professional look for the video by adding a studio-like background or a location that is difficult or expensive to access.

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THE NUMBER 1 VIDEO YOU SHOULD BE MAKING WITH THE RIGHT CONTENT!    

In today's video we will show why you need to use green screen video and how it works on different platforms.

Use green screen to add interesting backgrounds to videos. Replacing the background can add depth and visually interesting patterns to keep the viewer engaged.

It allows you to change your background setting and level up your presentations quickly and easily.

Creators use green screen in order to create a more engaging and dynamic video by adding special effects, background images, or animations. It can also be used to create a more professional look for the video by adding a studio-like background or a location that is difficult or expensive to access.

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MAY 8 MARKET STATS. 🏡🏜️GARY VEE REGRETS AND YOU ARE SCARED SAYS GARY.😱

In today's video we show you a short clip from Gary Vee talks about the importance of making content to grow your business, the concept of platforms and culture and the reason why most people don't produce maximum number of target content per day.  

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Las Vegas Market Today. Median Sales Price Holds Strong! Why Are We Different? 🙄

What is the ideal length for a video? 

The ideal length for a video is ten minutes. Generally, videos between seven to 15 minutes perform well on the platform. However, keep in mind that your video only needs to be as long as it needs to be.

YouTube would try to fit multiple advertisements within a longer video, which is not possible with shorter videos. Increase engagement because viewers get to see more of your content, hear your voice, experience the vibe you create through videos.

Short videos have a higher retention rate, they perform better in terms of SEO and engagement. The shorter a video is, the more likely it is that viewers will watch it all the way through — which is the same as saying that fewer people will leave in the middle.

Short videos are ideal for social media, like Facebook and Instagram because users are usually scrolling quickly and their time is at a premium. These videos have higher retention rates, making it more likely to capture the viewer's attention – and for longer.

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Home buyers clamoring for move-in-ready properties that don't need extra expenses

48% of seller's agents say staging decreases a property's time one the market.

20% of buyer's and seller's agents say staging increases the dollar value of offers by 1% to 5% compared to similar homes that aren't staged.

81% of buyer's agents say staging a home makes it easier for clients to visualize themselves living in a property.

55% of all agents say buyers expect home to emulate properties they see on TV shows.

Agents say the most important rooms to stage are the living room, primary bedroom and kitchen.

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If People Leave NY, Are You Going To Make Them Qualified Opportunities?

Why People want to leave New York? Here are the reasons.

-New York wasn't affordable, only 33% residents said it was. -New York is not a good place to retire, only 38% said it was. -Political system doesn't work for them, 38% who said it did. Democrats rule New York politics. -Not a good place to raise a child, 60% said it was a good place to raise a child. -About one-third of residents rate New York's quality of life negatively, while 67% rated it positively.

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Market Update Plus 4 Advanced Steps To Enhance Your Google Presence. 😱

Here are the advance steps to enhance your Google presence.

  • Optimize your website.

Create a stunning website. Your website is the online version of your brick-and-mortar store — it’s your digital location. It’s where people can find your business online, whether you sell offline or online.

  • Optimize Google business profile.

With your active listing, there are a few basics that you need to ensure are added and up to date. Main items include your address (this will need to be verified), trading hours, phone number, web address, photos/videos, brief description and category. Additional items which you should not forget about are accessibility, amenities, highlights, planning, payments, and service options. All of these will help your listing to provide current and potential customers all the information they need to know about your business.

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Is Your Glass Full? Las Vegas Market Stats -A Historical Look At Our Market🙄

In this video we will show the chart and talk about if is your glass half full, half empty, or if is overflowing?

Half Full - Pre-Covid homeowners have tremendous home equity, with prices rising 36% nationally in the last three years.

Half Empty - Home Prices are down -3% from the April 2022 peak nationally through January 2023, with declines in 77% of the 150 largest markets.

Overflowing - Prices have risen 55% in South Florida.

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Las Vegas March Madness Stats 😎- USA Stats Too.🌎🇺🇸a. Huge Tax Loophole Discovered!

As the Review-Journal reported last spring, at least $27.5 billion worth of transactions in the Las Vegas area — comprising roughly two dozen sales involving hotel-casinos, malls and other properties mostly on or near the Strip — had closed since 2007 without any publicly reported real estate transfer taxes.

Yeager said Tuesday he wasn’t aware of the issue until the Review-Journal reported on it, adding the coverage got him interested in the revenue at stake.

But he said he views the deal structure as a “tax loophole” that “typically benefits the wealthiest and largest corporations.”

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Hot Off The Press - Who Is Buying & Selling? Where Is The Market? Find Out Today!😱

In this video we will show you the home buyers and sellers generational trends.

First-time buyers made up 26% of all home buyers. a decrease from 34% last year. Seventy percent of Younger Millennials and 46% of Older Millennials were first-time home buyers. Behind these groups, 21% of Gen Xers were also first-time home buyers.

Baby Boomers, both Younger Boomers and Older Boomers, made up the largest generation of home buyers at 39%.

Gen Xers had the highest household incomes of any generation at $114,300 in 2022, followed by Older Millennials with a median household income of $102,900.

Join us as we talk about more on these generational trends.

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Kiss Sells Home For $11 Million! 😱 See The Home Here!

Rock-n-rolling all night and partying every day has come to end at KISS rocker Gene Simmons’s Las Vegas home.

The rock icon sold the glitzy Sin City mansion and a half-acre neighboring lot for $11 million this week. 

Built in 2016, the home also boasts six bedrooms, a statement staircase, an elevator, a bar, an 11-car garage and an infinity-edge pool.

Mr. Simmons, 72, first listed the property in October 2021 for $14.95 million, listing records show. 

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Las Vegas Market Steady. News From Black Knight!

Today we will have news from Black Knight. But What is Black Knight?

Black Knight, Inc. Is an award-winning software, data and analytics company that drives innovation in the mortgage lending and servicing and real estate industries, as well as the capital and secondary markets. 

Officially one of six vendors currently approved by Fannie Mae to support their new home valuation option - value acceptance plus property data

The value acceptance plus property data valuation option allows for property trained and vetted third parties to collect interior and exterior data on a property under consideration.

What's the app about?

The SCOUT mobile app simplifies the property valuation process for lender and borrowers, reducing costs while contributing to faster origination turn times.

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Las Vegas Market Stats... NAR Reports Today On Home Sales Increase.🏜️🌞 Interest Rate Predictions Too!  New Sellers Guide For Remodeling!

In this video we will show you the announcement of Google and Microsoft.  Google Workspace is using AI to become even more helpful, starting with new capabilities in Docs and Gmail to write and refine content. Microsoft copilot is integrated into Microsoft 365 in two ways. First embedded in the Microsoft 365 apps you use every day — Word, Excel, PowerPoint, Outlook, Teams and more. Second Business Chat works across the LLM, the Microsoft 365 apps, and your data — your calendar, emails, chats, documents, meetings and contacts.

Join us as we talk about NAR reports. Interest rate predictions. Guide for remodeling and Google versus Microsoft..

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Las Vegas Market Stats... NAR Reports Today On Home Sales Increase.🏜️🌞 Interest Rate Predictions Too!  New Sellers Guide For Remodeling!

In this video we will show you the announcement of Google and Microsoft.  Google Workspace is using AI to become even more helpful, starting with new capabilities in Docs and Gmail to write and refine content. Microsoft copilot is integrated into Microsoft 365 in two ways. First embedded in the Microsoft 365 apps you use every day — Word, Excel, PowerPoint, Outlook, Teams and more. Second Business Chat works across the LLM, the Microsoft 365 apps, and your data — your calendar, emails, chats, documents, meetings and contacts.

Join us as we talk about NAR reports. Interest rate predictions. Guide for remodeling and Google versus Microsoft..

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Las Vegas Market Stats... NAR Reports Today On Home Sales Increase.🏜️🌞 Interest Rate Predictions Too!  New Sellers Guide For Remodeling!

In this video we will show you the announcement of Google and Microsoft.  Google Workspace is using AI to become even more helpful, starting with new capabilities in Docs and Gmail to write and refine content. Microsoft copilot is integrated into Microsoft 365 in two ways. First embedded in the Microsoft 365 apps you use every day — Word, Excel, PowerPoint, Outlook, Teams and more. Second Business Chat works across the LLM, the Microsoft 365 apps, and your data — your calendar, emails, chats, documents, meetings and contacts.

Join us as we talk about NAR reports. Interest rate predictions. Guide for remodeling and Google versus Microsoft..

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Strong Sales Keep Median Price Stable. Million $ Home Sales Increasing.😎 Californians Still Moving To Las Vegas

Why are so many people moving to Las Vegas? With its mild climate, low cost of living, and high quality of life, Las Vegas is an ideal spot to settle down and enjoy life. Plus, you'll be surrounded by a variety of interesting entertainment options, great restaurants, and plenty of outdoor activities.

Yang relocated to Las Vegas from the Bay Area in 2022 and said Las Vegas is a draw for students to travel and train. “It's still relatively cheaper than the cost of living in California. Our taxes are more forgivable. It's a lot lower here as a small business,” Yang said.

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Las Vegas Inventory Is Decreasing 😱 Instagram Tip On Retargeting😎

What is Retargeting?

Also known as remarketing, retargeting is an effective method of digital advertising where potential customers are targeted with specific ads crafted from their online behaviors. Simply put, retargeting turns online “window shoppers” into real customers for your business. Retargeting ads enable marketers to engage and potentially convert Instagram audiences who already know their products.

Here are the steps to Retargeting using Instagram.

Step One: Describe the Success of Your Retargeting Ads

A successful marketing strategy should begin with well-outlined goals. Providing entertaining and educational content in your retargeting marketing campaign eliminates the risks of being too salesy.

Step Two: Track Visitors with Facebook Pixel

you should target a specific audience. To achieve this, you should define what this audience entails, which is where Facebook Pixel visitor tracker comes into play.

Step Three: Create a Custom Audience

Custom audience entails the group of audience you intend to retarget your ads to. Some potential audience includes prior customers, people who have searched for your website, those who haven’t completed transactions on your website or repeat visitors. 

Step Four: Design Your Retargeting Campaign

With your goals and audience in place, proceed to create your retargeting ad campaign. Depending on your goals.

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Las Vegas Inventory Is Decreasing 😱 Instagram Tip On Retargeting😎

What is Retargeting?

Also known as remarketing, retargeting is an effective method of digital advertising where potential customers are targeted with specific ads crafted from their online behaviors. Simply put, retargeting turns online “window shoppers” into real customers for your business. Retargeting ads enable marketers to engage and potentially convert Instagram audiences who already know their products.

Here are the steps to Retargeting using Instagram.

Step One: Describe the Success of Your Retargeting Ads

A successful marketing strategy should begin with well-outlined goals. Providing entertaining and educational content in your retargeting marketing campaign eliminates the risks of being too salesy.

Step Two: Track Visitors with Facebook Pixel

you should target a specific audience. To achieve this, you should define what this audience entails, which is where Facebook Pixel visitor tracker comes into play.

Step Three: Create a Custom Audience

Custom audience entails the group of audience you intend to retarget your ads to. Some potential audience includes prior customers, people who have searched for your website, those who haven’t completed transactions on your website or repeat visitors. 

Step Four: Design Your Retargeting Campaign

With your goals and audience in place, proceed to create your retargeting ad campaign. Depending on your goals.

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Interest Rates Dropped! CHATGPT Hack 😱

In this video we show you how to use ChatGPT. It can easily be added to your browser extension, it allows you to access this tool for free. ChatGPT works on Chrome, Edge and Firefox.

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🏡🏡LAS VEGAS INVENTORY GOING DOWN. 🙄 CHAPGPT TIPS. TAX GUIDE FOR YOUR CLIENTS.👍

Today will show you on how to compute taxes to be incurred when buying or selling property. with use of a guide that you can only find here.

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Median Price ⤵️ Sellers & Shortsales? Appraiser Chimes In.🏡

Listen to us today with our guest Jim Reno who is a certified FHA Appraiser. He is to discuss and share his observation and in-depth analysis of the current market movement today with regards to up and down trends on sales of properties to help people who are looking for something to invest at. In planning to buy a property, you need to do several task from home inspections to legal documentations for your mortgage with banks or other creditors. Here is what you need to know.

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😱Powell Is Rising Rates. What does that mean to us? Las Vegas Market 🏡Stats.

The decline in housing affordability is due to high mortgage rates, persistently high home prices and low inventory levels.  The fed funds rate impacts how much commercial banks charge each other for short-term loans. A higher rate means more expensive borrowing costs, which can reduce demand among banks and other financial institutions to borrow money. Interest rate hikes are meant to reduce inflation but they also slow economic growth.

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Las Vegas Market Monday Morning Stats. 🏡 Let's Talk Video Marketing With 3 😎Strategies.

Today we talk about Videos, making video content for social media requires commitment to planning, effort and energy. Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats. Efficiency is key, consider what types of videos can be made on repeat to generate a bigger return on effort. Captions can make a big difference in the accessibility and engagement of video content.  To better understand your audience, learn about their demographic traits, as these help determine their interests, needs, and goals. In addition, become aware of your perceptions and theirs, and practice fairness in your communications. Knowing your audience will help you determine what information to include. You should consider your audience when choosing your tone, content, and language or else your message may seem unfocused or inappropriate.

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Has The Market Shifted? Who Is Moving To Las Vegas -Top 10 Cities List 😱

Here are the Top 10 City list most likely to move to Las Vegas.

  1. Los Angeles, California  2. Phoenix, Arizona 3. Chicago, Illinois 4. Riverside, California 5. New York, New York 6. Washington, D.C. 7. Sacramento, California 8. San Jose, California 9. Denver, Colorado 10. Dallas, Texas

LAS VEGAS is the SAFEST TOURIST DESTINATION in the WORLD.  This Year they have more than 600 events scheduled. #1 Employment Growth by State.

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Las Vegas Market - Inventory Going Down...? 🙄Learn About How To USe CHATGPT 😱

What is ChatGPT?

ChatGPT is the brainchild of OpenAI, an artificial intelligence research company.  GPT stands for Generative Pre-trained Transformer. A program that can help answer any question. But it's designed to refuse inapproriate questions to avoid responses on things it's not been trained on.

What can ChatGPT do?

As an AI language model, ChatGPT is capable of performing a variety of tasks like language translation,  writing songs, answering research questions and even generating computer code. But despite its advanced capabilities,  ChatGPT is not without limitations. Certain weaknesses and challenges that can impact its performance and accuracy.

How to use ChatGPT?

Sign in with Email ID or Mobile Number. Once your account has been created on ChatGPT,   you can get any Answer from the AI ChatGPT by simply raising your Query in Chat Box @ chat.openai.com. 

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Las Vegas Market Todays Statistics. See A 1 Minute Video That Went Viral. 😱You Can Do This! 😎

Today we featured 3 short videos from Glennda Baker. Glennda Baker specializes in the purchase and sale of Atlanta homes and properties.  She brings an innovative marketing style coupled with superior networking skills to increase traffic and  expedite the sale of your Atlanta home.

Posting a video on social media can also help you attract new clients it can reach more people than a photo or simple text post. and more important to get in front of them before they even started looking for real estate.

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Las Vegas Market Stats🏡 Real Estate Hunger Games??🤴

We featured video from Tom Ferry talking about expired listings with Lisa Chinatti, Curaytor CEO Jimmy Mackin, and coach Jason Pantana. These industry leaders provide tips on how to attract and convert real estate listing leads, especially expired listings of properties that have not sold by the end of the period stipulated in the listing contract.

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LAS VEGAS MARKET - DOUBLE DAYS ON MARKET😱 GUEST - LENDER MARC CONN

Today, we have returning guest, Marc Conn of community access lending they are a mortgage lending company located in Las Vegas. 

3 Different types of lenders: 1. Direct lender loans the money directly to the borrower. Banks and credit unions are often direct lenders.  2. Mortgage banker is an individual or entity that originates, funds, and sometimes services mortgage loans. Mortgage bankers use their funds or funds from a warehouse lender to fund the loans. 3. Secondary Market Lenders. Secondary financial institutions have assisted the national mortgage market by allowing money to move easily from state-to-state. The movement of loan funds helps to avoid a situation where mortgages are only available in certain areas or states.

If you want to get in touch with Marc Conn you may reach him at 702-929-8220

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Las Vegas Market Report . CHATGPT WILL HELP WITH NEW MLS RULE.👍  

ChatGPT is trained to follow an instruction in a prompt and provide a detailed response. Attempting to understand your prompt and then spitting out strings of words that it predicts will best answer your question, based on the data it was trained on. You can use this tool for you real estate business.  ChatGPT can help you to create property descriptions for your listings. Writing your Social media content. Writing Blogs and it can help you to handle situations. ChatGPT can also review contracts.

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Did The Median Price Change? The Interest Rate Went Up Today. What About Mortgage Delinquencies ?🏡

A measure of mortgage loan application volume, decreased 5.7 percent on a seasonally adjusted basis from one week earlier. The Refinance Index decreased 6 percent from the previous week and was 74 percent lower than the same week one year ago. The refinance share of mortgage activity decreased to 31.8 percent of total applications from 32.5 percent the previous week.

The fact is most of your followers won't see your next post on social, maybe 10% at best. Why?

Users is also publishing content and the feeds are traffic jammed. Sell endlessly without ever sounding salesly.

How do you leverage Google to attract in particular listings?

The market belongs to those who market. You got to keep on positioning your business to win opportunities.

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Did The Median Price Change? The Interest Rate Went Up Today. What About Mortgage Delinquencies ?🏡

A measure of mortgage loan application volume, decreased 5.7 percent on a seasonally adjusted basis from one week earlier. The Refinance Index decreased 6 percent from the previous week and was 74 percent lower than the same week one year ago. The refinance share of mortgage activity decreased to 31.8 percent of total applications from 32.5 percent the previous week.

The fact is most of your followers won't see your next post on social, maybe 10% at best. Why?

Users is also publishing content and the feeds are traffic jammed. Sell endlessly without ever sounding salesly.

How do you leverage Google to attract in particular listings?

The market belongs to those who market. You got to keep on positioning your business to win opportunities.

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Las Vegas Market Report For January. Where Did Median Land? 25 Minutes Of Details For Your 2023 Success😱

Key takeaways:

Stay on top of the market. Leverage your brokerage. Create goals and stay accountable Streamline your brand aesthetic. Win every listing. Generate high-converting leads. Focus on social media. Develop resiliency.The ability to bounce back after failure and your determination could be the most important factor in your real estate success. Learn about small business. Becoming a successful realtor requires you to build skills in communication, marketing, social media, organization, record keeping, and financial planning.

"If you think the price of success is to high, wait till you get the bill from regret."

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What Did Instagram Just Change? Tune In

We featured a video from Jason Pantana talking about Changes in Instagram this 2023. He shares that the platform has gone too hard on pushing videos, and will look to make photos more of a focus once again in 2023. Instagram users will no longer be able to tag products during live broadcasts. Meta says this change will allow the platform to “focus on products and features that provide the most value to our users.” Focus on amplifying content distribution and making new connections.

User's say their growth has slowed to a halt, unable to reach new audiences no matter how hard they try to adapt to Instagram’s video push. Instagram needs to act fast to remedy these issues before people find an alternative that meets their needs.

Join us as we talk about in-depth changes in Instagram.

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the past 10 year has been remarkable period for las vegas.. -terminal 3, A $2.4 billion expansion to harry reid airport opened in 2012 -in 2013, hotels and casinos along the las vegas strip reported losing $1.3 billion overall -in 2014, uber changed transportation in southern nevada -in 2015, four out of the top five nightclubs in the united states were in las vegas

T-mobile arena opened in 2016, and is now considered one of the most profitable and successful arenas in the world -in 2017, the tourism industry in las vegas innovated, opening the e-sports arena -in 2019, project neon, an ambitious transportation projecct, was finished -in 2020, the pandemic caused everthing to stop, but las vegas still opened the circo and  -in 2022, the dialogue would largely be aroung global conflict, ukraine and everything that was happening there, and we talk about gasoline prices spiking and we talk about food prices and inflation going up and we also have our first world champion professional team here in las vegas.

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Saftey Tips 🙄🙄

Cybersecurity

6 Everyday objects that can threaten your Cybersecurity We have to worry about many forms of cyberattacks

  1. Printers are overlooked security risks Printers are helpful gadgets that can complete your home office. But hackers see them as easy access points to infiltrate your systems. Cybercriminals could steal your data and spin into your network if you have a unsecured printer connected to the internet.

Use these 5 critical security steps to keep hackers out! - Update your firmware - Limit access to those who you trust - Keep it off the network - Set a password - Secure networked printers, too

  1. Your trash been is a treasure trove for identity thieves Thieves can find plenty of personal information in your garbage can. They look for documents with personal information like

  2. Pre-approved credit card offers - credit card bills - Bank statements - Medical Records

Paperwork like this can contain your address, social security number, email address, employment history, bank account information and more.

  1. Hard drives can also become a physical cybersecurity threats You should erase your hard drive when you get rid of an old computer or laptop. It might initially seem scary since there are so many important files and images on your hard drives. That's why you should back them up to the cloud.

  2. Even a USB can threaten your digital safety You're walking around and you see a usb on the ground. Maybe you decide to pick it up and return it to the owner. If there isn't a lost and found nearby, you might plug it into your computer. That way, you can find out who the owner is.

You should also be cautious of your personal USB's. If they carry sensitive information, a lost usb could be a dangerous tool in the hand of a criminal. They could steal your identity with sensitive files inside

  1. Routers can put your home network at risk Are you still using your router's default password? Bad idea. Most routers have a default password that is the same for multiple units. If cyber criminals attempt to log in your network

  2. Old smartphones can endanger your digital life. Let's say you just bought a new phone. What do you do with the old one? Sure, you could throw it in the drawer and forget about it

But if you're savvy, you might want to turn around and sell it. However, you shouldn't just stroll into a secondhand store and sell it immediately.

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Are Short Sales Coming? What Is The Current Median Price?🙄

What's ahead for the housing market Although experts believe that the market will shift to being more favorable for buyers, mortgage rates and inflation are impacting many Americans' decisions to buy or sell a home. But there is good news. For those who want to buy a home, there is less competition. And because inventory is still tight, sellers will be able to sell their homes if priced right.

The Millenial Impact Millennial buyers 23 to 31 years old (Younger Millennials) and buyers 32 to 41 years old (Older Millennials) continue to make up the largest (and growing) segment of home buyers at 43%. Older Millennials accounted for 25% while Younger Millennials make up 18% of home buyers.

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2022 Year End Las Vegas Market Stats. 2022 TOP 10 Real Estate Days. 2023 Planning.😀

Audit your platforms - Broken links (when you click on a link, does it work? - When was the last time you posted to that platform? - Is your "About" info up to date? - Do you have your contact info on your sites? Is it easy for people to find your email, phone number and/or website? - When was the last time you updated your profile photo?

What platforms should you focus on? As you make this list, consider which platforms would like to focus on in the next 6-12 months. Not sure? Here are some ways to narrow down which platforms to spend time on:

  • Where are your clients hanging out? Not sure? Ask them! Send an email to your database that says something like this: "We are working on something better through social media and we are curious - where are you spending time online? Facebook? Instagram? LinkedIn? None of the above? That's ok!

  • Where do you enjoy spending time? Sometimes it takes spending some time each platform to see what you like and what you don't!

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What factor will affect the 2023 Housing Market?

We featured Brian Buffini's podcast talking about the real estate market.

What's ahead for the housing market? Although experts believe that the market will shift to being more favorable for buyers, mortgage rates and inflation are impacting many Americans' decisions to buy or sell a home. But there is good news, For those who want to buy a new home, there is less competition.

The Millenial Impact Millenial buyers 23-31 years old(Younger Millennials) and buyers 32 to 41 years old (Older millennials) continue to make up the largest (and growing) segment of home buyers at 43%. Older millennials accounted for 25% while Younger Millennials make up 18% of home buyers.

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The 2023 housing market will be defined by two key factors:💸📈📉 inflation and mortgage rates.

Where rates go in the new year depends on what happens with inflation. If you’re thinking of buying or selling a home, DM me so you have a trusted advisor on your side who can help you understand where the housing market is headed in 2023.

Some experts call for slight appreciation and some call for slight depreciation on a national level. In short, home price appreciation will vary by local market. It's all about supply and demand. But, the average is neutral price appreciation for the country

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10 Days Until 2023!

We featured a video from Tom Ferry's mindset Monday, Who's going to stop you?

When you’re setting goals or trying to maintain them, how often do you stop to ask yourself who they’re for? Too often I see people not even realizing that their goals are only there to influence the opinions of other people.

We also feature a presentation from LV Realtors stating some relevant stats in the Las Vegas Market

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12 Days Until 2023!

Today, we will be talking about all of the relevant happenings in the Las Vegas!

Join us as we talk about Las Vegas investments

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Bold Predictions

We featured video from Jason Pantana talking about social media, he states that social media is an unstable ground.

We also featured Brian Buffini and Dr. Lawrence Yun's predictions in the real estate market this coming 2023.

  • 10 year treasury yields and 30-year mortgage rates - Abnormal Spread: 10-year treasury and 30-year mortgage - Median income to buy a middle home - Inventory of homes rising from super tight conditions - Single family housing starts - US median home price and future? - Median income to buy a middle home

Join us as we talk about relevant facts and statistics in the industry.

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Are your buyers coming off the fence?

We featured video from Tom Ferry that teaches us on how to run a better business.

Getting a mortgage has never been a fun experience. But with interest rates currently where they are, dealing with a mortgage company isn’t something a home buyer will likely be looking forward to.

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Median Price Same as January 2022! Interest rates dip a bit

Today, We talked about some relevant stats regarding the median price and Interest rates!

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Median price drops again! Business Goals Reverse Engineer

If opportunity doesn't knock, build a DOOR

We shared a narrated video on how to get your business goals right. Better check out this video to help you get motivated!

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Median Price Drops again!

Remain is FREE!

  1. Pull the list
  2. Add to Database
  3. Send the mailers to Primary residence

Consider marketing to Investors In 2023! With Remine (MLS App) you can determine when the Non Owner ocuppieds bought their investment.... If they have a lot of equity, they could refinance or sell one and buy 2! That is just one strategy!

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Las Vegas Market Stats and 5 Year Trends

Today, we are going to talk about the 5 year median price trends from 2017 to present. Join us as we talk about relevant statistics that affects the real estate market.

The sky is not falling!

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Better Late Than Never!

We featured a video from Jason Pantana Talking about vertical videos. Vertical video caters to the ever-growing mobile audience. The explosion in recent years of mobile-friendly websites is a testament to this.

Key takeaways:
1. It's better for mobile viewers
2. The big social platforms are embracing it
3. Some of the world's biggest brands are getting involved
4. There's growing evidence that vertical video performs better.
5. It's made for social

Join us we deep dive into different social platforms embracing vertical videos!

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Las Vegas Market Today. 🏡🙄YouTube - Ready Set Go🏁

Today, we are featuring a YouTuber named Mr.Beast, he is one of the most famous content creator in YouTube scene. Let's check out his channel to get some creative ideas on how he executes his video contents!

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Median Price Moves Again. What Will Prices Do In 2023?🙄

What's ahead for mortgage rates and home prices?

Mortgage rates risings this year
In their latest quarterly report, Freddie Mac explains just how fast the climb rates been. Because we're in unprecedented territory, its hard to say with certainty where mortgage rates would go from here. Mortgage rates will continue to respond to inflation. If inflation stays high, mortgage rates likely go higher.

Home prices changes will vary by market
As buyer demand has eased this year in response to those higher mortgage rates, home prices have moderated in many markets too. In terms of the forecast for next year, expert projections are mixed. The general consensus is home price appreciation will vary by local market, with more significant changes happening in overheated areas.

Join us we talk more about mortgage rates and home prices!

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Ask yourself 5 questions. Looking ahead

  1. What is your purpose?
  2. What are your god given talents?
  3. What do you value?
  4. What's the dent that you made in the universe?
  5. What is the impact that you made?

It's 20 years from today,Who were you gonna be?

Looking Ahead

  • $26.7B Total Southern Nevada Investments

  • MSG Sphere
    18k Seat arena
    336 feet tall
    516 feel tall

  • Bright line Rail

$2.B | Expected 2026
216 miles to Victorville
260 Miles to Rancho Cucamanga
2x Faster than driving
180 MPH Top speed

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What is veed.io? It's a powerful piece of software that allows you to add subtitles to your videos automatically translate videos, transcribe audio files, add visual effects and create content that increases views, gets lies and attracts followers!

Top 3 important mission critical foundational marketing channels to have in place in 2023

  1. Google Business Profile - the local point of your SEO strategy.

  2. Getting more reviews
    Google reviews can give businesses a big credibility boost without having to spend a dime.

  3. Adding Photos and upload Videos
    Uploading Google My Business photos is necessary for optimising your listing – not just to add more colour but also to give your business an edge in local SEO.

  4. Think critically about your keywords
    Google My Business keywords are words and phrases that you want your business to appear on, hence improving your total internet visibility.

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Happy Friday!

We featured a video from Ken Poke talking about getting 400 leads per month with YouTube!

Ken Poke joins Matt Lionetti and The Broke Agent for a masterclass on converting YouTube leads, growing a network and how to switch up your content with the shifting real estate market.

Video is one of the most-consumed types of online content, so it’s important to know how to leverage this medium to grow your real estate business and brand.

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Happy Friday 😀

We featured some relevant presentations made by Corelogic.

  • Average equity gain
    Year-over-year growth

Annual Residential Water Use
By construction year in 1,000 gallons

1989 - 151.7
1999 - 125.6
2009 - 111.7
2019 - 95.8%

Reduction 55,900 gallons = 36.8%

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Happy FRIDAY! 😀

City of Las Vegas foreclosure Analysis

Distribution (Notices of Default)
Uninc. Clark County - 42.42%
City of Las Vegas - 27.27%
Other Cities - 30.30%

Distribution (Notices of Trustee Sales)
Uninc. Clark County - 47.37%
City of Las Vegas - 27.07%
Other Cities - 25.56

Distribution (Trustee deeds "foreclosures")
Uninc. Clark County - 47.37%
City of Las Vegas - 27.07%
Other Cities - 25.56

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INSPIRATION?🙄DO WE NEED IT?

We featured some inspiring videos to keep you fueled in your real estate journey!

Golden Circle

WHY
Very few organizations know WHY they do what they do. WHY is not about making money.
That's a results. It's a purpose, cause or belief. It's the very reason your organization exists

HOW
Some organizations know how they do it. These are the things that make them special or set them apart from their competition

WHAT
Every organization on the planet knows WHAT they do. These are products they sell or the services they offer

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Las Vegas Market Tips

We feature some Market tips that could help grow your real estate database!

PURPOSE: To express your appreciation to your clients for their
business and their referrals.

WHAT AND WHERE: Getting your best clients to come by your office or home to
pick up their choice of a pie for their Thanksgiving meal and having a chance
to catch up with them on how they re doing.

WHO: People you have done a transaction with in the past year and those
who have given you one or more referrals.

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Where are the homebuyers? Market Stats! Items of value to generate more biz!

The Magic of owning a home

Have you been resting and thinking about buying a home?

Rent Vs. Own
In at least 50 cities in the United States and Canada, it is cheaper to buy than rent. Before we dive in, take a look at what happens when people rent instead of own

Rent
Paying landlord's mortgage,making them richer.
Monthly payment is subject to increase year-to-year.
Constant payment that never goes away.
The space belongs to someone else.
At the will of your landlord for changes or updates.

Own
Increasing your own wealth.
A fixed mortgage keeps your monthly payment constant.
In the United States, pre-pay-ing parts of your mortgage can reduce your debt.
Your own space to customize and design however you want.
You are your own landlord!

Homeownership and your dreams
75% of non-homeowners in the United States consider buying a home to be part of their American Dream. And they plan to jump in eventually.

Homeownership provides
- A place to call your own
Your home creates a sense of security and belonging in your community, knowing that you have

Get into the market to get increased wealth over time!

Financial benefits of homeownership
- Grow your personal fortune
- Get more Tax benefits
- Secure an investment that isn't going anywhere

Homeownership: A smart decision
The magic of homeownership affects your dreams, wealth and family life, investing in a home is a smart decision for anyone looking to increase their net worth and become more active in their community.

The purchasing pathway
A step-by-step game plan for what to expect from initial consultation all the way through to the closing of your home

  1. Initial appointment
  2. Determine the purchasing parameters
  3. Acquire a pre-approval
  4. View homes
  5. Write the contract
  6. Deposit Earnest money
  7. Perform the home inspections
  8. Final Walkthrough
  9. Execute the closing documents
  10. Home delivery

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Las Vegas Market! Open House Tip!

The vertical videos that instagram offers, are just crazy good in terms of reach, exposure, generating views, and all those important engagement metrics

Let's talk about instagram reels that you should be making, they work really, really well.

There Is A Built In Performance That Comes Attached To Using The Feature Inside Of INSTRAGRAM's
Reel's Editor.

  • Speed It Up To 2 Or 3 Times, 4 Or 5 Might Be A Little Too Fast.
  • Bring A Buddy To Your Listing Because Someone Else Has To Hold The Phone.
  • Film With HYPER LAPSE Function Enable.
  • Tour The Home And Walk From Room To Room. You Point And Gesture - No Talking.
  • Aim The Camera And Point To The Kitchen Or The Fridge Or The Countertops. Tour The Home
  • This Positions You As The Listing Agent Touring The Home And It Can Go Semi Viral.
  • These Reels Are Performing Wonderfully And They're Super Easy To Make.
  • Add Trending Music From INSTAGRAMs Audio Library. And Then POOF, It's Off To The Feeds.

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Las Vegas Market Stats. Hot Tip For Listings And Leads😱

We featured a video from Jason Pantana talking about tips for listings and leads.

Marketing Tactic #1:
1. Instagram/Hyperlapse Reel
Hyperlapse could help agents portray a neighborhood or street “in a very cool, interesting and distinct manner to capture the attention of the consumer to want to learn more.

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Las Vegas Market Stats. Be AOTF! Learn More..😎

Your brand is:
- Your voice
- Your mind
- Your heart
- Your face

We featured a video Jason Pantana from Tom Ferry's Summit video. He shares how to position your brand in the marketplace. Branding is an essential tool for any business, large or small. It's how you connect with your target audience and build emotional relationships.

A Strong branding strategy give's your clients the peace of mind they need, whether they're handing you the keys to their old home our using your services to find somewhere new.

Jasper.io

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Your brand is:
- Your voice
- Your mind
- Your heart
- Your face

We shared some social resume ideas to give you some inspirations in creating one on your own. We also feature another clip from Tom Ferry's show. They covered how open housing is one of the best ways to market your brand!

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Market In Las Vegas Is Cooling Like The Temperature! Should You Be In Your Listing Video?

We featured a video from Shannon Gillette, a real estate agent from a Arizona. She shared how she elevated her real estate business. She gave us a walk through through her website as she covered important points on how to implement strategies and tactics to grow your business

Key takeaways:

  • Video content makes building people familiarity with you much easier, they help you develop things that make people feel much better about working with you - know, like and trust.

  • Listing videos should be a non-negotiable in your business, Video provides exposure for your seller, will help the listing sell for more and with you on your video.

  • Creating videos based upon what your future clients are searching for.

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Get The Las Vegas Market Stats Plus The Top Lead Sources For Newer Agents.😀👍

Are you a new real estate agent who is ready to crush the competition? We featured a video from Tom Ferry talking about how to succeed as a new real estate agent within your first 5 years. They covered how to boost your video marketing, mistakes to avoid and strategies to generate leads and much more!

Join us as these 4 extra ordinary and game-changing agents share all their tips, hacks and advice on how they've made their real estate journey successful!

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Fantastic Friday with Google Info!

We featured a video from Jason Pantana talking about Google Business Pages. Google my business is best thought of as a digital storefront. It displays everything about your business from contact informations, photos, client reviews, photos and any articles you can produce.

The benefits of Google Business Page
1. GMB allows you to appear in Maps and Google Local Pack Listings
2. It's highly visible
3. GMB allows people to leave reviews of your business
4. GMB provides insights that give you helpful information
5. It's free and easy to use

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Las Vegas Stats And Others Opinions On The Market 🙄

We feature a TikTok video telling that Blackstone single-family landlord to stop home purchases in 38 cities

  • Home partners of America to press pause beginning Sept. 1
  • Company cites home price growth, market demand, regulations

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Here's our Median price report for today! Make sure to check them out to keep you updated.

We shared some letter ideas that you can send to your potential clients. This is also one of the ways to reconnect with them and for generating referrals and new business.

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Wondering What A Potential Recession Could Mean For The Housing Market, History Tells Us..

A recession doesn't mean falling prices.

1980 - 6.1%
1981 - 3.5%
1991 - -1.9%
2001 - 6.6%
2008 - -19.7%
2020 - 6.0%

A recession means falling mortgage rates.

1980 - -4.25
1981 - -5.0
1991 - -2.25
2001 - -0.63
2008 - -1.13
2020 - -1.00

Why is it that some people succeed, When others don't? What ensures success and what hinders it?

Humility
The first ingredient for success is humility. This isn't always easy - Humble pie is the pastry that's never tasty! But when things go wrong, you have a decision to make - You can either get bitter of you can get better.

We become who we are because of that adversities and the struggles we face. Humility is the foundation for all growth - when you have been turned upside down, its not the time to panic, its time to grow.

Curiosity
If you want to succeed, you have to be curious. First, be curious about the other people. Get folks talking about themselves and you'll learn an enormous amount. Next, be curious about your own life.

Stay curious about your profession: Keep learning, Hone your skills and become a master of your Craft!

The ability to receive help

The third ingredient in success is the ability to receive help. The most common reason we're not open to accepting help is foolish people - Our egos gets in the way. The next is ignorance. - We think we already know all we need to and that there's nothing else to learn.

The last is "Do it Myself" thinking - We mistakenly believe we don't need help and can go it alone.

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Will student loan forgiveness gives us more buyers? What do you think?
This means you're no longer obligated to make your loan payments. Another benefit is there may be some situations where you may qualify to have your loans discharged.

We featured another motivational video from Tom Ferry to give us some inspiration in your real estate journey!

Join us as Ruthie and Jimmy talks about relevant factors why the median price continues to drop.

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Social Media Mastermind!

Join Jim Dague, Cain Tapp, and Ruthie Ruth Ahlbrand Social Media Mega Marketing Group. Fridays 9:45 - 10:45 - No Charge. Seating is limited at 8400 West Sahara Ave.

Bring your questions and ideas. First come first serve.

Email agentcare@agentformula.com with "Social Media" in the subject line. Include your name and phone number in the body of the email.

We also featured a motivational video from Gary Vee and Tom Ferry to energize your day!

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Do you need help?

Start your business on the road to greatness! Join us on our Buffini class this coming Friday with Jimmy Dague!

We want you to understand how important it is to create a community and database. You need to understand how important it is and how to build it.

We will be sharing and teaching you the Buffini 100 days to greatness! It doesn't matter if you're a seasoned agent, if you just started in Real Estate or getting back into Real Estate. It's a fantastic way to recharge and get ready for 2023!

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Another Day In Paradise! Happy To Be Back!😀😎😍

Today, we featured some relevant statistics from NAR talking about home buyers.

  • Where buyer found the home they purchased
  • Value of Website features
  • Agent Representation Disclosure
  • What buyers want most from real estate agent
  • Where buyer found the home they purchased?
  • Most difficult steps of home buying process
  • Information sources used in home search
  • Expected length of tenure in Home purchase
  • Information sources used in home search

Join us we talk about these statistics on how home buyers purchased their houses!

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Today, We featured a video from Tom Ferry's podcast with Phil Gerdes talking about shifts you need for buyers and sellers. Phil is one of the Top .1% of Maryland Real Estate Team.

As the Real Estate Market shifts, what are the conversations you need to be having with your buyers and sellers? You will set realistic expectations, make them feel comfortable moving forward and have plenty of "mic drop" moments that confirm your value

Effective buyer conversion scripts blend a mix of personal and purposeful questions while agents show property to prospective buyers. his technique also helps home shoppers self discover that they may be getting ahead of themselves buy looking for homes when they are not yet ready to buy.

Join us as Phil Gerdes talks about some great tips to communicate with your clients!

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Median Price Going Down... ⤵️How Low Will It Go? Default Stats. SM Tip

We featured a video idea from Glennda Baker. What makes this video idea so effective is its versatility and reach! It's engaging, easy to consume and enables you to inject some personality into your online identity.

If you're in the real estate industry, you cannot imagine how powerful videos can be to take your business to the next level!

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Recession Is A Fact. It's The Meaning You Give It. Video Tips From Top Agent😱📽️

We featured a video from Tom Ferry talking about Recession. Many agents make the wrong moves during an economic downturn, and it costs many of them their business. Learn what wise Realtors and small businesses have done to not only thrive during a market slow down but thrive on the other side.

We also featured a video from Jason Pantana with Luz Abreu sharing some effecitve video tips and how to execute them. The value of video is clear. But the challenge is creating and publishing your own. If you’re looking for more ideas or inspiration to help you get started, join us as Luz and Jason goes in-depth about building your real estate brand through videos!

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Is Your Business Recession Proof? Listen To Stephanie Younger Tell Us How To Bring It On. 😎

Today, We highlighted Tom Ferry's video featuring Stephanie Younger of Stephanie Younger Group talking about on how to lead a real estate team in the shifting market. Stephanie has seen a few market shifts over the last 20 years, and during each one she’s continued to refine her playbook while expanding her team.

Working closely and collaborating with other people in your field arms you with additional resources, insights, support and multiplies your working potential. You can make more of an impact and see bigger sales when you have some help.

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We featured a video from Jason Pantana talking about how to dominate your competition with youtube video ads.

Youtube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need. Whether you're a real estate agent targeting millennial buyers or your clients are people over 50, you can target them.

Whether you're looking to create brand-awareness, grow your audience or generate leads, Youtube ads are a definite way to go!

Join us we deep dive into setting up your youtube ads!

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Listing Strategies - Attract more business your way

  1. Instagram Hyperlapse Reels
  2. Instagram's time-lapse video feature could be a valuable asset for real estate aby giving them the ability to make high-quality property tours and neighborhood videos on the fly.

  3. GeoTargeted Landing Pages

  4. Geo-targeted landing pages are essentially fantastic, relevant responses to local searches - the kind of information a thoughtful tour guide might give you.

  5. Facebook Tip and Craig's list

  6. Marketing on facebook starts by setting up a business page. It's more professional and it allows you to market your followers more efficiently using feartures not available in your personal profile

  7. Postcard Blitz
    Realtor postcards not only include images of properties represented, but might also include a friendly and professional photograph of the realtor. Postcards can help recipients mentally and build familiarity and trust in your target market.

  8. TikTok Ads

  9. By adapting, your video content and employing these effective Tiktok real estate lead generation strategies, you can build your online brand, attract more clients and increase your business' bottom line revenue.

  10. Youtube (Google Advertising)
    Video is one of the most powerful tools available to business owners. Video adds more dimension and personality to visual listing and your brand, and the internet public is hooked on videos.

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Listing Strategies - Attract more business your way

Postcards offer high-quality marketing for a very low investment. It builds brands recognition and familiarity in targeted ares and increases your potential leads

Postcard 1
Listing just hit the market!

Postcard 2
Once it's pending - inform the neighborhood

Postcard 3
It's too late

Great way to get more listings.

Real Estate

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Listing Strategies - attract more business your way

  1. Facebook Marketplace - People can message you for more information or to schedule a tour of your listing

If you create the listing in the marketplace through your business page on FB, you can go to your ads manager and create a custom audiences to retarget people who looked at your listing or message you. You continue to interact with these potential buyers.. facilitate dialogue with potential sellers too.

Craigslist - People can message you for more information or to schedule a tour of your listing.

Today's conversation is all about marketing listing in a way that will help build a pipeline of future business.

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Geo-targeting is a term in online marketing that is used to describe the delivery of ads, media streams, and any other online content to users who are accessing the web from specific and targeted locations.

Geotargeting involves delivering specific content and advertising to people based on where they are and their demographic. Realtors can and should use geo and demographic-targeting to further their businesses because it helps them dominate certain areas and ensure business will flow to them smoothly and predictably.

Join us as we walk you through creating your own geo-targeting and landing page strategy!

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We featured Brian Buffini's Real Estate Report

State of the market
While the market may be shifting, housing inventory remains tight. Buyers are still facing challenges as they try to successfully buy their desired home

April 2022
Housing Inventory 5.6 million
Existing Home Sales 5.61 million

Regional Market Snapshot
Although national trends may hit close to home, at the end of the day, real estate is local. Here's a look at the post-pandemic market rebound in each region.

Midwest
Existing Home sales 1.31 million
Median Sales Price $282,000

Northeast
Existing home Sales 670,000
Median Sales Price $412,000

South
Existing Home Sales 1.14 million
Median Sales Price $523,000

Recession Proof Money
Many leading economist believe we are heading toward a recession. Here are some tactics you can put into place now to control the impact of your finances

  • Review your personal and business budgets. Cancel subscriptions or other services you no longer need
  • Set a goal to save at least six months of personal reserves and three months of business reserves
  • Be informed by listening to trusted advisors and experts to help make sound decisions.

Mortgage Stats
Despite mortgage rates increasing from last year, the demand is still high for those eager to buy a new home.

Today's buyer
In this competitive marketplace, buyers will need to be flexible in order to secure their dream home. When a buyer knows what to expect, they are set up for a smooth, successful process.

Today's Seller
Its been a seller's market! Whether you're thinking of upgrading, downsizing or moving to a new area. these latest insights will help you make the most informed decision possible.

The Best Investment
Buying a home is one of the most expensive investments you will ever make but as your home appreciates in value, it will build up equity which contributes to your net worth.

Join us as we talk about more on Brian Buffini's Real Estate Bold Predictions!

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Listing Strategies - Attract more business your way

The market has moved when the market speed up... speed up your marketing
When the market slows down ... speed up your marketing

  • Benefit sellers
  • Benefit marketplace
  • Benefit YOU!

Design your marketing of your listing not only to sell the listing also - attract more more business your way.

2 things market you and market your listing
- Market your listing TO market you!
- Now thats spark and gasoiline - It's Win win

Did you speed up your marketing when your listing sold in 18 minutes with multiple offers? Probably not?

Listing Primary functions:

  • Your Primary value proposition
  • Your marketing and exposure
  • Your Negotiating Skills

Your Job - Your value propositions
Expose the home to the largest pool of
READY BUYERS
WILLING BUYERS
ABLE BUYERS
and mobilize the local community to cause home to sell

Leverage the momentum created by your marketing exposure to create an influx of demand.
Create the sense of urgency and competitive buyers to gain the edge for your sellers.

  1. Instagram hyperlapse reels
  2. Facebook Tip and Craigs list
  3. Postcard blitz
  4. Youtube (google advertising)
  5. TikTok Ads
  6. GeoTargeted landing pages

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Inventory Keeps Rising! Do You Have Your Listing Marketing Strategies Up To Date?🙄 Tune In For Bold Predictions Later Today.

The Real Estate market goes through many ups and downs and is dependent on several factors such as interest rates, economic conditions and job growth. The success of your real estate business depends on how well your online marketing attracts new home buyers.

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Las Vegas Inventory on The Rise! Instant Reaction To Rate Increase. What Is Deceleration Of Home Prices?🙄

Experts in the real estate industry use an umber of terms when they talk about what's happening with home prices. And some of those words sound a bit similar but mean very different things. To help clarify whats happening with home prices and where experts say they're going. Here's a look at a few terms you may hear:

Appreciation is when home prices increase
Depreciation is when home prices decrease
Deceleration is when home prices continue to appreciate, but at a slower pace.

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Luxury homes sales plummet 18% as houting market cools

Luxury homes sales dropped 17.8 percent on an annual basis during the three months ending April 30,
making the largest decline in Luxury sales since the start of the pandemic. In contract, Non-Luxury sales fell 5.4 percent in the same period.

The next biggest declines in Luxury home sales fell in all but one of the top 50 metro areas, with the biggest drop in sales seen in Nassau County, New York, where luxury sales were down 45.3 percent year over year.

  1. National Trans - Savings down Gas Price
  2. Wealth and spending - Inflation
  3. Job Market - Stock Market Recession
  4. Housing Market - Interest Rates
  5. On the Horizon - Inflation/Recession Elections

Join us as we talk in-depth about the real estate market!

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Smart Home Trends 2022

Upgrade your home the smart way! Check out these top home technology trends to get started.

Kitchen Appliances
Managing your kitchen has never been easier. Smart appliances to consider include wifi enabled slow cookers, voice-controlled microwave or refrigerators with tablet screens and interior cameras.

Decorative Televisions
Who says technology can't be aesthetically pleasing? known as frame TV's, these decorative television sets display beautiful art work when not in use.

Pet Products
With pet ownership on the rise, gadgets for pets are increasing. From treat-tossing cameras and automatic dog doors to smart crates and litter boxes. The high-tech pet products are endless

Cutting-edge Cleaning
Make Cleaning a breeze with gadgets like smart toilet bowl cleaners, robot, mops and robot window cleaners.

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Las Vegas Market Stats. Which Type Of Agent Are You?🙄

Single family market trends this May 2022

Number of Closings
2,907 units
-3.1% vs. Prior month
-8.8% vs. Prior Year

Median Closing Price
$482,000
+1.5% vs. Prior month
+25.2% vs. Prior year

Effective months of availability
1.2 months
+51.0% vs. Prior month
+92.8% vs. Prior Year

Time on Market:
30 days of less

88.6% of closings
87.2% vs. Prior month
86.9% vs. Prior year

Relation Agent
A relational agent constantly cultivates relationships to produce a steady stream of referrals that compound year after year.

  • Builds meaningful relationships with clients
  • generate leads with a proven system
  • Maintains consistent contact with current and past clients
  • Focuses on personal growth and professional growth
  • Seeks business training, accountability and coaching.
  • Tracks performance and results

Transactional Agent
A transactional agent focuses only on the deal in front of them. Without viewing the bigger picture, the relationship often ends with the transaction.

  • Does not invest time building relationships
  • Treats people like a commission check
  • Loses touch with clients once the transaction is done
  • Isn't interested in personal growth or professional development
  • Lacks a system for productive lead generation, spending time and on unsuccessful online leads
  • Fails to track work activities

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Weekly national mortgage rate trends
30 year fixed 5.46%
15 year fixed 4.69%
10 year fixed 4,57%
5/1 ARM 3.90%

Today's national mortgage rate trends
For today,the average rate for a 30-year fixed mortgage is 5.45%, an increase of 21 basis points from a week ago. If you're looking to refinance your current mortgage, the national 30-year refinance is 5.42%, an increase of 20 basis points from a week ago. Meanwhile, the national 15-year fixed refinance rate is an increase of 11 basis points since the same time last week.

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We highlighted a video from National Real Estate Post talking about the real estate market today featuring David Stevens. He predicts about the MI price reduction that can happen in the future. They also talked about some complicated issues in the mortgage market.

Where is the housing market going to fall apart?

Join us they talk about relevant things about mortgage and equity stats

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Las Vegas Wages Up - 💲 Interest Rates Up 👆- What Does NAR Say About Market?🙄

Pending Home Sales for April 2022

Index 99.3
MoM 3.9%

Midwest 100.7
MoM 6.6%

Northeast 74.8
MoM 16.2%

South 119
MoM 4.7%

West 85.9%
MoM 4.3%

Existing Home Sales -2.4%

Existing-home sales fell for the third straight month in April 2022, to a seasonally adjust annual rate of 5.61 million. Sales were down 2.4% from the prior month and 5.9% from one year ago.

The Existing-homes sales data measures sales and price of existing single-family homes for the nation overall, and gives breakdowns for the West, Midwest, South and North East regions of the country. These figures includes condos and co-ops in addition to single-family homes.

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Yes - The Median Price Has Increased. 🙄 The Days Of Inventory Has Increased. 🏡🏡

Tip of the day!

Contact Past Clients From 2-5 years ago
- Prepare a CMA
- Put a sticky note on it
(Sample Script: "Name" You've done well, curious, have you had any thoughts of trading up... or down? Lets discuss, talk soon!"
- Follow up (phone or text)
- Sly Broadcast

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We featured a video from Tom Ferry's podcast with Marc Davison of 1000 watt and Jason Pantana talking about everything you need to know about branding from two of the greatest minds in Real Estate Marketing.

Real Estate branding is an essential tool for any business, large or small. It's how you connect with your target audience and build emotional relationships.

A Strong branding strategy give's your clients the peace of mind they need, whether they're handing you the keys to their old home our using your services to find somewhere new

Join us as they go deep dive into real estate branding!

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The Las Vegas Million $ Home Of The Day! Las Vegas Market Stats! Be The CEO Of Your Life!

We made a video to show you some ideas how to properly execute your own marketing video. It provides an overview of the homes and properties you're selling. An exciting and engaging video will pique buyer's interest and make them more likely to reach out you. It's one of the best real estate marketing techniques you can employ

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Why there are still sellers, equity cash out, buy while interest is still low... real estate is not in a recession even though th rest of the economy is. Yes we are in a recession. But home equity has increased an additional 1 trillion dollars since Pre Pandemic.

Tell this story and stay ahead of the pack of competitors!

We featured a video from Tom Ferry talking about Savage Marketing Advices from Canadian People with Brad McCallum and today, they will be talking about their iconic marketing moments.

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Meet The Millennials Fastest Growing Group Of Buyers! How To Caterer To Them?🙄

Real Estate buying experience isn't what it used to be.
There are more ways to research a house, more industry professionals to use as resources, more people looking to buy than ever before.

In the first months of pandemic, homeowners amassed a collective $1 trillion in additional home equity. A big chunk of that sum came from millenials looking for their first home after years of renting.

Rule One: Be Visible
When marketing to millenial buyers, it's important to understand where their attention is focused. Social Media is a huge deal to this generation of digital natives who championed the use of sites like facebook, instagram, and snapchat.

Millennials tend to gravitate toward content that's more visuals such as short videos that agents can take advantage of to highlight the buying process and link to your website of current listings.

In fact, Snapchat was the most popular social media platform among millenial and gen z buyers in 2020. Sites like youtube and tiktok following behind. Not sure about diving into or accelerating all social media platforms at once? Start small and focus on a couple, then build out from there.

By Making Simple moves, Like adding more videos. You can make a bigger impact on your online reputation.

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We featured another video to show you effective ideas on how to properly execute your own marketing videos.

Videos are a powerful marketing tool to get into your property buyers. It provides an overview of homes and properties you are selling.

Join us as we talk about on how to stand out and sell more listing with video!

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We featured some million dollar homes listed in Zillow. We made a video to show you some ideas how to properly execute your own marketing video. It provides an overview of the homes and properties you're selling. An exciting and engaging video will pique buyer's interest and make them more likely to reach out you. It's one of the best real estate marketing techniques you can employ

Watch the video and find out more!

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We featured a video ad from Zillow to show you some ideas how to properly execute your own marketing video. It provides an overview of the homes and properties you're selling. An exciting and engaging video will pique buyer's interest and make them more likely to reach out you.

It's one of the best real estate marketing techniques you can employ

We also shared a video on how to calculate How much home equity you have.

Understanding home equity can help you refinance or borrow against your home.
Market Value - Outstanding mortgage = Home Equity

Lenders allows you to borrow a max of 80-90% of available equity

If you're considering refinancing- the first step is to understand how much equity you have. Home Equity is the value of your ownership stake in your home

Join us as we talk more about making videos and home equity

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First rule of housing bubbles? Don't talk about them, economist warns

The first rule of housing bubbles? dont talk about them, economist warns
Zillow senior economist Jeff Tucker is skeptical that a housing bubble is looming, but he worries such talk could hurt future buyers in need of home builders to continue producing new inventory.

What started out as a rather staid academic exercise ended up turning leads across the real estate industry with its rather bold conclusion.

We could be in the early stages of fueling a new housing bubble, a team of researchers working with the Federal Reserve Bank of Dallas proposed a little over a month ago.

According to their telling, ballooning price home price growth may have been spurred, in part, by a shared belief among buyers that price would only continue to go up,regardless of the rental income those properties could produce, or other key economic indicators.

But Tucker doesn't expect that shift to results in widespread home-price reductions. For one thing, demand for homes is likely to be more resilient than the Fed researchers accounted for, he argued.

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  • Are home prices going to come down anytime soon?
  • Are we in real estate bubble?
  • What if I can't find a house if I sell?
  • Should we wait before we buy a home?
  • How long will it take for my property to sell?
  • With inventory so slow. what if I can't find a new home to buy?
  • Can we limit showings to only serious buyers?
  • Do virtual open houses and showings work?
  • What if I get an offer over asking price and the home wont appraise?
  • Will my property pass inspection?
  • What mistakes should I avoid?
  • How do I attract buyers now?

What is Subprime Meltdown?
The Subprime meltdown was the sharp increase in high-risk mortgages that went into default beginning in 2007, contributing to the most severe recession in Decades.

The housing boom in the mid-2000s- combined with low interest rates at the time prompted many lenders to offer home loans to individuals with poor credit.

When the real estate bubble burst, many borrowers were unable to make payments on their subprime mortgages.

Keytakeaways:
- The subprime meltdown was the sharp increase in high-risk mortgages that went into default beginning in 2007.
- The housing boom in the mid-2000s. along with low-interest rates, led many lenders to offer home loans to borrowers were unable to make payments on their subprime mortgages.
- The Subprime Meltdown led to the financial crisis, the great recessions, and a massive sell-off in the equity markets.

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Check Out The Forecasted Home Appreciation % 🙄 Buyers & Sellers Questions❓❓ Post Possession?

We featured another way of making short-form videos. Making videos is a much more effective way of engaging people and getting your message across than broadcasting statements or facts and figures to your target audience.

TikTok is short-form video platform, so your content will need to be quick and snappy to make an impact. You can use this platform to establish yourself as an expert in your field.

Home Price Appreciation
Pulsenomic's Home expectation survey forecasts home prices will continue appreciating over the next 5 years.

2022: 9%
2023: 4.74%
2024: 3.67%
2025: 3.41%
2026: 3.57%

Home Equity Growth
Potential Growth is household wealth over the next 5 years based solely on increased home equity if you purchase a $360k home in January 2022.

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Let's Examine The Tax Deduction For A 6% Mortgage Loan.😐

We featured a News Clip from Fox5 saying the Top Cities moved in 2021
- Houston
- Las Vegas
- Phoenix
- Charlotte
- Denver

Top 10 Moving destinations

  1. Houston, Texas
  2. Las Vegas, NV
  3. Phoenix, AZ
  4. Charlotte, NC
  5. Denver, CO
  6. San Antoni,TX
  7. Dallas, TX
  8. Orlando,FL
  9. Austin, TX
  10. Chicago, IL

The mortgage interest deduction is a tax incentive for homeowners. This itemized deduction allows homeowners to count interest they pay on a loan related to building, purchasing or improving their primary home against their taxable income, lowering the amount of taxes they owe.

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We featured a news from FOX5 that homeowners say squatters trashed their Henderson home. A grandma and single mom who said they pulled all their money together to buy a home in Henderson only to be kept from moving in by squatters.

What was supposed to be a dream home on Leadville Meadows Drive, price tag $645,000 dollars, is now a nightmare for Larsen from the unlivable living room, to urine-soaked carpets and somethings like the toilets just too gross to show on TV.

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We shared another easy way of making a video for your content creation game!

Why Are Interest Rates Important to the Housing Market?
Interest rates are important to the housing market for several reasons. They determine how much we will have to pay to borrow money to buy a property, and they influence the value of real estate. Low interest rates tend to increase demand for property, driving up prices, while high interest rates generally do the opposite.

Join us as we talk about content creation and interest rates.

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We featured a video from Tom Ferry's podcast talking about some Data trends from Industry experts every agents need to know. We have the CEO from HousingWire, Clayton Collins and Editor-in-chief Sarah Wheeler. They will share their insights on the current real estate market trends.

Join us as we talk about inventory, inflation, the best time to buy, the war in Ukraine and so much more!

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Yikes! The Interest Rates Went Up🙄

Federal reserve chairman Jerome Powell on Wednesday ruled out a 0.75% move higher in interest rates in the immediate future.

The central bank chief's commentary took stream out of market speculation that the Fed would further ratchet up its pace of tightening

The Commentary coincides with the Fed's decision to raise short-term rates by 0.50%. The Fed has not increase interest rates in increments larger than 0.25% since May 2000.

Powell said further 0.50% moves "should be on the table at the next couple of meetings" (in june and july)

"A 75-basis-point increase is not something the committee is actively considering." Powell said

Although most Fed watchers had expected the central bank to move by 0.50% this week, markets had begun pricing in the odds of 0.75% moves in future meetings

Last month, ST. Louis Fed President James Bullard said the Fed shouldn't rule out a 0.75% move - although he did not see the case for one at the moment. Bullard, a voting member of the policy-setting Federal open market committee, supported the 0.50% interest rate bump on Wednesday.

Join as we talk about more on Interest rates in our market!

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As a real estate professional, there are many different ways that you can gain new business. you can use marketing tools, strategies and techniques and you can farm a specific demographic area.

Join us as we talk about facts about Mortgage Interest Rates, Resale Home Prices, Population growth, Equity Gain.

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Choose the right channels
Every Social Network offers advertising capabilities. If we were to cover every platform, this guide would be 1,000 pages long (and ain't nobody got time for that). For the sake of brevity, we'll stick to the big three: LinkedIn, Facebook and Instagram

These Platforms typically deliver the best bang for your buck - especially if you're just beginning your social advertising journey.

LinkedIn
- has a total ad reach of 808 million users
- Audience targeting data is incredible accurate because members have a professional Incentive to keep their profiles up-to-date

Facebook
- Still the most widely used platform and has a total ad reach of 2.1 billion users and facebooks parent company meta receives 23.7% of all global digital ad spend

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True or false?
16.9% of prospective buyers plan to use crypto to fund their down payment

True!
Prospective buyers are you considering liquidation crypto or other stock holdings to fund your down payment?

about 1 in 6 home buyers plan on selling crypto currency holdings in order to pay the down payment on a new home. As millenials , and genzers begin to dominate the housing market, we'll likely even see this number increase, especially for those without generational wealth.

Prospective buyers, are you considering liquidating crypto or other stock holdings to fund your down payment?

Use this for a poll on Instagram or Facebook - reels or stories or better yet BOTH😀

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We featured a video from Jason Pantana about Instagram testing new pin feature for posts. The pin post will supposedly appear above user's photo grid. User's with access to the feature will see "Pin to your profile" option within the three-dotted menu

Real estate businesses face malware attacks for same reason as any other industry; significant data prevalence. Malware typically consists of code developed by cyber attackers designed to cause extensive damage to data and systems or to gain unauthorized access to a network.

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24 ideas for Reels
1. Repurpose evergreen content
2. Answer on FAQ
3. Meet my team
4. Show your workspace
5. Before and after
6. Microtips
7. How-to's
8. Unboxing
9. Trend
10. National/International History
11. Introduce your passion project
12. Something about me you don't know is
13. Showcase your favorite product(s)
14. Introduce yourself - Tell your story
15. Take your followers behind the scenes
16. A Day in the life of
17. Sneak peek
18. Employee spotlight
19. Meet the ream
20. Customer Testimonial
21. Micro case study
22. Listicle
23. Favorite Tools
24. Start or participate in a challenge

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We featured another set of short-form video examples that you can imitate on your future video contents. Social media building is vital for business since no business thrives without generating leads for nurturing.

It is one of the best way to build a loyal following of consumers that are genuinely interested in your content or products.

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What Are You Waiting For?😏

We featured short-form video examples that you can imitate on your future video contents.
It's about giving people help and advice to let you establish authority and a more personal feel on your message and conveys huge amount of information.

Many buyers & investors often say “I’ll work with whoever finds me a house.”

While this may have worked out in the past, in today’s market, it’s important to have an me on your side.

1 - I am willing to work hard to find homes for you. Not just on the MLS, but potential coming soon homes and off market homes.
2 - If you identify a neighborhood or area you’d like to live in, I will canvas the neighborhood via phone, mail, and even door knocking to find any potential sellers.
3 - I will also get you in to view homes as quickly as possible to ensure you’re able to quickly submit a competitive offer.
4 - Your agent should also negotiate on your behalf. I can do that for you!

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You Can Do This Video?? What Is The Most Important Principal For Your Success?🙄

Success is something that we all want to attain. It's a station of life hat we dream about. People set goals, have dreams, and want different things in life., but they may not achieve them because they don't actually start working toward them.

We featured a video that you can imitate for your future video content. It's about giving people help and advice. It let you establish authority and a more personal feel your message and conveys huge amount of information.

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More Instagram & Marketing Tips! Always The Las Vegas Market Stats!😀

How to get more views on reels!
- Use trending sound: using sounds that are trending or gaining popularity will help you get more views in the end!

  • always post to your feed. so many people dont realize that if you dont post your reel to your feed.
    The reel can still show in explore and on hashtags if you dont but sharing to your feed will encourage some quick engagement from people who already like you.

  • Create on Instagram: What happens if you just upload a video to reels that you made on Tiktok? YOur video isnt going to hit the explore page, your reach will be severely limited with your followers in the feeds, and you're most likely being labeled as a low quality account.

We also featured a video from Jason Pantana talking about marketing in your business.

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Let's Talk Instagram. 🙄Las Vegas Market Stats.😎

Follower and Subscriber counts are important - as long as you're not buying them

When someone subscribes or follows your page, it indicates a perceived value in your content.
Don't get hung up on numbers... and don't expect the growth to happen overnight. focus on your attention on producing value-packed videos, posts and stories - and overtime ,the pace of growth will quicken.

On the other hand, if your pages are stagnant month-after-month and you've never paid for followers or engagement..

take a second look at

WHAT you're posting
WHEN you're posting and/or
HOW you're posting.

Here are some simple best-practices for posting to put into effect.

  • Always pin/tag your location on instagram and youtube
  • Show IG and YT where your content is the most relevant means post about/in that location.
  • 3 - 5 Hashtags (in the caption) of your IG posts - make sure they are super descriptive of the content you're publishing. Avoid hashtags "like to rank on" and stick with only what's relevant to each respective posts.

  • For Videos, NAIL THAT OPENING LINE absolutely NO-DEAD TIME or NO SELF INTRO - it's mission- critical to hook viewers attention immediately

  • Post TONS of reels and TikToks - you really can't overdo them. You can have a video display day and make 100 videos!

  • Strengthen your captions and always include an engagement.

Instagram rolled out new features that make it 100x easier to create a Reel to the music of sound your want.

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Today, we featured an instagram feature called carousel. It is a series of images that are grouped together in a single post. Instead of posting just one photo for your feed, you can publish up to 10 photos and videos in a single post. Users just swipe to view each image in the collection.

Carousel posts are useful because they allow you to tell a story. Instead of presenting a single photo or video in isolation, you can add some context, get into details, or create a sequence of image to engage your followers.

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We featured a video from Tom Ferry talking about how to manage your money.

Whether you're budgeting for your business or wondering how you should allocated your earnings from real estate, budgeting is crucial to succeeding in a world of commission checks. Financial management is an important skill for budgeting and keep afloat in this commission-driven profession-especially during the initial phase of launching your real estate business.

Join us as Tom gives us the best ideas of what the best professional do to manage their money.

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Is Facebook Still Engaging Organic Audiences? 🙄Check Out The Las Vegas Real Estate Market.😍

Today, We will be talking about Mari Smith's video talking about the ultimate facebook success formula on how to consistently generate qualified leads and convert into sales.

The Problem:
- Social media marketing today is very complicated
- Organic reach and engagement is still declining

Social Media is shifting
- AWAY from the constant push for mroe followers, reach, engagement, and all public facing vanity metrics

2 Sets of Metrics
- Proxy Metrics
Fans/followers, reach, impressions
Engagements: Video views, reactions, comments shares, clicks, saves

Business Metrics
These 3metrics should demonstrably move the needle to grow your business
Traffic, leads, sales

Mari Smith's 3-peat evergreen success formula
CEC = R

Content + Community + Conversion = Results
Rinse and repeat

  1. Content
    Organic reach is still possible

Top performing Organic content
1. Facebook Live Video
2. Image
3. Native Video (>5mins)
4. Link
5. Status

FB and IG Live video
1. Live Streaming
2. Feed Videos
3. Reels
4. Stories

Post Quality over Quantity
- Go deeper, maximize ROI per post
- Educational,tips, how to's , tutorials, examples, demons, classes, industry news, use caes, BTS

  • Focus on formats that work: videos, live streaming,

Stories
- Top of Feed
- Top of mind
- Aim to have 1-3 active stories in any given 24 hours.

Reels
- Short form video
(30 secs on FB)
(60 secs on IG)

  • Reels is now Meta's fastest growing content format by far.

  • Community
    Build community

The Power of Facebook groups
- Perfect for your TOFU!
- Asks Questions
Collect emails
Try Group funnels + Zappier + your email system

  • Cultivate a strong culture
  • Encourage experts, sharing, peer support

Page Engagement Tips
- Ask questions naturally in posts
Try colored backgrounds
- Encourage DM's
- Respond promptly to comments and DMs
Speed can be money in the bank

Alternate Platforms?
"2022 will be they year of community migration"
- Gina Bianchini
Creator of Mighty Networks
Co-founded Ning

-Surge in demand for online community, courses, memberships

It's all relationship marketing
- Where B2B or B2c = All P2p
- Attract your loyal tribe

Conversion
- ABS: Always be strategic!!!
Think like a relationship marketer
Add CTAs

Follow-ups
The fortune is in the follow up

Deploy Mari's Amplify method
- Identify Top Video Posts
- Boost - Video views objective
- Create custom Audiences
- Expand with lookalike audiences

Key Takeaways and Action steps

  1. Deploy Mari's 3 part evergreen success formula
  2. Increase your organic reach with video
  3. Focus on building community

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We featured Brian Buffini's Referral Maker CRM to get your more powerful insights about your team's performance.

Features:
- One click access your sales, leads and pipelines
- Instant feedback on how your leads are converting
- Assign leads to your team and watch how they progress through the pipeline to generate results
- Real time data and comprehensive reports on team performance.

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We will be sharing a motivational video from Tony Robbins to get you in the right state of mind to have focus. When your work and your mental state are not aligned, they create an emotional dissonance. Dealing with your negative thoughts becomes an additional distraction.

Join us as we talk about how to get you more focus and to spend your time on the right things.

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Revisit Your Business Plan And Revise For 2nd Quarter.👍

Facebook rewards videos - and the pages that publish them - with great organic reach when you have:

  • Loyalty: viewers that return each week to watch at least one minute of your video.
  • Retention: viewers that play at least a minute of your video (the more they watch to completion,the better the reach, and
  • People that search for your page and videos.

5 Tips to control your time
1. See how you are currently spending your time
2. Implement a strategy
3. Prioritize your priorities
4. Time Batch your activities
5. Plan ahead

Scheduling done right
Now its time to build your schedule
First, layout the year then plan the month. next, schedule the week, finally prioritize your day

Remember!
-Urgent needs should relate to long-term goals
- Daily tasks are part of a bigger picture

Manage a Team
add these to your lists of musts

  1. Create Consistency
    Consistency is a mother of habit. and habits - specifically good habits are vital to success.
  2. Delegate
    Many People feel compelled to take on every task
  3. Explain Expectations

Get organized through Apps
1. Evernote
2. google Keep
3. Habitlist
4. Asana

Join us as we talk about effective things to prioritize your day!

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"Our greatest weakness lies in giving up the most certain way to succeed is always to try just one more time" - Thomas Edison

  1. Mastering time Management when you're a real estate agent is one of the most difficult things toy can do.
  2. As self employed person in general. It's easy to start your day with productive intentions but end with an even longer to-do list.

One of the best ways to make the most of the market - and any opportunity for that matter - is with smart time management and planning

  1. The Time Management Jar
  2. This theory is simple and actually works, Think of your life as a Jar - your time is limited. Visualize all of your tasks as big rock pebbles sand and water. How are you going to fit everything in to just 24 hours? You have to prioritize. First, add your big-rocks, then add your pebbles next your sand and finally your water.

  3. How To set your priorities in Real Estate

  4. Take 15 minutes to plan your day
  5. Control incoming Calls, then schedule outgoing calls
  6. At least 2 hours of daily proactive prospecting
  7. One regular day off
  8. Plan your weekly schedule

  9. Plan ahead but Finish Big

  10. Reconnect with your clients and ask for referrals

  11. Review Your Goals
  12. Continue to track your activities and numbers
  13. Get Motivated
  14. Invest in Training

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We featured Chelsea Peitz sharing some effective marketing tips!

  1. Become the Superfan
    When you hear the word "superfan" you likely think about creating content that attracts poeple who then becomes super fans of your content and brand.

Creating a thoughtful comment or furthering the conversation by asking a question in your comment allows the original content creator to have a positive, non-attribute, non-salesy experience with your brand.

Perks of superfan-ing
- Reduced content stress
- Removes all excuses(video fear, what to say)
- Conversations lead to conversions
- Comments can become future content
- People check social media notifications
- Other accounts see your comments and connect

  1. Make your content & profiles searchable
    You've put a lot of time and effort into creating great social media content, but its not optimized for search its not going to be seen by many people. Your content,profile or website needs to get "found" first before you get followed and generate leads.

What are relevant hashtags and keywords
Alogrithms and search engines uses keywords and hashtags to understand the content topic and how to best sort and serve that piece of content to an audience why may be interested in it based on their previous behaviors or search entries.

  1. Create Shareable and Saveable Content
    Your-value-driven and client-focused content positions as you as competent and reliable resource for information

Client-focused Content Categories
- Educational
- Entertaining
- Emotional
- Engaging
- Exclusive

  1. Story Focused
    People love stories. They're engaging, they make us think and sometimes they even inspire us to take action.

  2. Start ConversationsWatch the video and find out more!

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Las Vegas Median Prices Heads Upward.🎈 Are You Being Found On Google?🙄

In terms of marketing best practices, real estate agents - and business across any industry for that matter - are told they need to build a strong online presence on Google.

We featured a video from Jason Pantana, talking about how to get found on google and what are the Top ranking factors for google my business.

  1. Primary business category
  2. Presence of keywords in the Title
  3. Additional business Categories
  4. Presence of keywords and reviews
  5. Completedness of your google my business profile

Join us as Jason shows us an in-depth explanation on how to get your google my business rank effectively!

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Real Estate News:

Today, we will be talking about Interest rates on how does it affect the industry. The article we featured stated that.

Having wound down its $120 billion in monthly purchases of mortgage-backed securities and treasurys. the FED has signaled that it wants to start letting those assets run off its books. Powell reiterated Monday that the FED might decide to start shrinking its balance sheet as soon as its next meeting in May, "though that is not a decision we have made"

The Trick for the Fed is to tighten monetary policy enough to lower inflation, without causing a recession, he said.

The Fed is currently projecting "a soft landing" for the economy, Powell said. "with inflation coming down and unemployment holding stead. Growth slows as the very fast growth from the early stages of reopening fades, the effects of fiscal support wane, and monetary policy accommodation is removed.

Join us we talk about more on interest rates

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We featured a video from Jason Pantana talking about 5 Tips to Generate leads on Instagram. Using Instagram well involves more than simply posting images regularly. You need to be able to get the right attention, which means you need to know where to find your audience.

  1. Add link to bio and integrate calls to action (CTAs)
  2. Add contact action buttons
  3. Add a DM code to your bio
  4. Use the link sticker in stories
  5. Pay to Play
    5.B Deploy a marketing campaign

Join as we Jason talks about these effective tips to generate leads on Instagram!

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Real estate agents know that having videos is a great way to market their business. Youtube and Facebook Live area a great way to lead generate and having fun videos is a sure way to attract more buyers and sellers.

There are tons of different kinds of real estate marketing videos you can make! Whether you are a buyers agent or a listing agent (or both), creating a body of work on YouTube (the second largest search engine) is a great idea!

Here's some video content ideas that you can start using

Greater Las Vegas is strategically located along interstate 15 and is within a five-hour drive of 9 percent of the nation's population

It its within a two-hour flight of 25 percent of the nation's population. In fact, the region is less than one day's drive from 60 million consumers and five major United States ports servicing the Pacific Rim.

-

Top 5 reasons to Move to Summerlin
1. Photogenic
2. Squad Goals
3. Coolness
4. Active Living
5. Belonging

-

The best neighborhoods in Las Vegas
Those unfamiliar with the Las Vegas housing market might assume locals live right on the Strip. While that's an option, many diverse neighborhoods across the valley appeal to nearly any type of family or individual

  • Summerlin
  • Henderson
  • Arts District
  • Southern Highlands
  • Centennial Hills
  • Lake Las Vegas

-

Las Vegas Weather Myths that are just aren't true
1. Las Vegas Weather average above 100 degrees all the time
2. Las Vegas Weather is hot all the time
3. Las Vegas Weather has no seasons.

Join us as we talk about more Video Content Ideas that can be used to your videos!

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Las Vegas News:

Haas Automation:
Haas automation was approved for the Economic Development Rate Rider Program for its planned manufacturing facility in Clark County. The Application was supplemental to its 2019 application for tax abatements of $10.5 million.

Airgas Safety Inc.
The supplier of industrial, medical and specialty glasses and welding hardgoods is projected to grow to 66 jobs in five years. It will make investment of $3.6 million within two years and generate $3.9 million in net tax revenues over 10 years.

Stellar Snacks LLC
Stellar snacks in Washoe County is anticipated to fill 133 positions in five years. The startup snack manufacturer is also considering expanding its existing operations in the state.

Western Ceramics Company 1 LLC
Western Ceramics is a subsidiary of Oakland,California-based Lilac Solutions Inc. Lilac is a tech firm that focuses on developing technology and materials to produce lithium products.

Society Manufacturing LLC
Society Manufacturing is a cosmetic producer, distributor and wholesaler. It plans to open new office space, and a logistics and distribution center in North Las Vegas.

Today, we have a special guest, Christa Proctor of eXp realty. She's from Sacramento and she's been doing real estate for 9 years. With experience in the fast-growing and dynamic marketplace of the Tri-County area, Christa Proctor & Associates has a proven sales team of combined expertise and a successful track record.

What made her took the shift into Real Estate? What did she do to attract more team members?
Join us as she shares about her experiences when she entered the real estate industry!

You may reach Christa Proctor at 916 - 612 -3733
www.callchristanow.com

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Las Vegas News:

How Las Vegas Has Grown over 100 years

The population had already climbed fast in the once-remote desert outpost, with around 200,000 people living in Clark County at the time. But according to Fielden, people didn't think about where the next growth spurts would occur.

Las Vegas beginnings
The City has started with a land auction in 1905. By the next year, some 300 people had moved to Las Vegas, with growth fueled by the local rail yard linking Los Angeles to Salt Lake City.

Las Vegas Valley Construction Growth
Developers also bought huge swaths of government-owned land at auction, for huge prices, on the outskirts of the valley for sprawling new communities.

We featured Ozzie the Painting Giraffe, the only Giraffe in Nevada at Lion Habitat Ranch. Check out the video!

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Las Vegas Market And Instagram Tips

We featured a video from Jason Pantana talking about Instagram. Instagram can be a powerful way to increase your engagement numbers thanks to the highly visual nature of the platform and user-friendliness.

Search dominance is a focused marketing approach for companies that want to grow new customer acquisition and increase sales by dominating on all search engine platforms.

Join us as Jason talks about how effective Instagram is in Real Estate.

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10 Must know facts about millennials

  1. There are about 79 million millennials in the US, versus the 48 million generation Xers.
  2. The purchasing power of millennials is estimated to be $170 billion per year.
  3. Millennials send about 20 texts per day
  4. Millennials will make up 5.% of the U.S workforce by 2030
  5. 80% of millennials sleep with their phones next to their beds
  6. 27% of millennials are self-employed
  7. 56% of millennials think technology helps people use their time more efficiently
  8. 14% of millennials use Twitter
  9. 3.1% millennials earn enough money to lead the kind of life they want.
  10. 4.1% of millennials have no landline at home and rely on their cellphones for communication

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What is HomeLight?
It is a real estate referral company based in San Francisco, CA that utilizes the internet as a marketing medium with the use of Real Estate technology. They work with a network of participating real estate brokers in various markets to which they refer customers. They aim to connect people selling their homes with local real estate agents.

Are you struggling to find new ways and techniques to convert more leads into customers?

We featured a video from Tom Ferry's podcast with Jeff Mays talking about a super simple hack for converting online leads. Jeff Mays gave us this little slice of brilliance in converting online leads. Learn the systems and processes that successful Realtors and top real estate teams use to turn online leads into clients!

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We featured a video from Jason Pantana talking about how to dominate searches. Search dominance is a focused marketing approach for companies that want to grow new customer acquisition and increase sales by dominating on all search engine platforms.

Dominate the 3 types of search to get found

Search type #1: Local search
8.5 Billion searches everyday and 46% of them are local intent.

Search type #2: Social search (Instagram)
Social Media Marketing

Search type #3: Video search (Youtube)

Join us as Jason walks us through the three types of search people use to find a real estate agent, why each is important and how to optimize your presence on them.

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We continued watching Tom Ferry's podcast featuring Ivy Zelman of Zelman Associates talking about interest rates, inflation ,investors, finding the right time to buy a home and more!

They are one of the absolute best resources for the real estate industry data points that you need to give your clients extraordinary value and certainty in working with you.

Join us we talk about Ivy Zelman's insights on the real estate market so you can share it to your clients.

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Crypto currency has been increasingly making its way into real estate transactions in various ways. Let's watch a video we featured to get you started!

We also featured a video from Tom Ferry with Ivy Zelman of Zelman associates. they are one of the absolute best resources for the real estate industry data points that you need to give your clients extraordinary value and certainty in working with you.

In this video snippet, we will be talking about interest rates, inflation, and investors.

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We shared some letter templates that you can show to your clients. You can include this in your drip mall campaign, customized client email or snail-mailed letter.

12 unique ways you can use Thank You notes to generate qualified opportunities.

  • Thank you after an open house
  • Thank you after a giving listing presentation
  • Thank you for the listing
  • Thank you after not getting the listing
  • Thank you to buyer after showing
  • Buyer Thank you after close of Escrow
  • For Sale by owner Thank You
  • Happy Anniversary
  • Referral Thank You
  • New on the Market Card
  • Thank you to anyone who provides you services

Join us as we share tips and suggestions using thank you letters!

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We featured a video ad from Zillow to show you some ideas how to properly execute your own marketing video. We also featured a video talking about being crypto certified.

Crypto Certified Agent Course
- Learn everything you need to know about crypto, blockchain, digital wallets, metaverse and NFTs
- Get smart about what is happening in real estate today and be prepared for the wave that is upon us.

Las Vegas News:

Station Casinos' next Las Vegas resort is active construction site
After acquiring the site more than 20 year ago, Station Casinos has broken ground on its newest project in Las Vegas.

And, the company said last month, it is already working on others around the Valley. Construction is underway on its Durango hotel-casino, on Durango Drive just south of the 215 Beltway in the southwest valley, near IKEA. As seen last week, construction trailers, trucks and heavy equipment were on-site.

Crews were doing site work, with no vertical structures taking shape yet. Clark County issued a permit for early grading Jan. 12 and a permit for final grading March 2, records show.

Station told analysts in early February that it had broken ground. A company representative did not provide additional information about the project Tuesday.

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Ready to make your Google Business Page even more awesome? We featured a video from Jason Pantana sharing some suggestions on putting your videos on your google business page.

Videos show up on local listing and search results and can really help your business stand out more and gain edge by uploading quality videos that help you raise awareness, drive more sales and show off your business!

Join us we talk about more effective ways to level up your video marketing game!

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Median Vs. Average: Whats the difference?
Understanding the Lingo before house shopping

Median
- Price where half the homes sold in any given area that month were cheaper and the other half more expensive
- Regarded as most useful when looking at prices.

Average
- Total number of prices divided by the number of houses
- The average price of these 11 houses was $498,000

If you're shopping for a house, one the biggest issues you have to face is how much you can afford and how you will balance that with the kind of house you want, in the location that suits you best. Real estate sources online and real estate agents often mention "average prices" and "median prices" when they compare prices in various area, and those terms often cause confusion

NerdWallet is an interesting tool that you can use to determine costs of living in different states.

Where does the data come from?
- core cost of living is from ACCRA cost of living index from the council for community and economic research. Price collection by city is conducted in strict conformance with standard specifications at specified times.
- Demographics data (including population,age,ethnicity,education and gender breakdown) were compiled from the US census

How is this tool different from other resources out there?
- While other resources provide basic cost comparisons. NerdWallet's cost of living calculator and accompanying city life tool go one step further by offering information on schools, quality of life and demographics, giving users a one-stop shop to explore new cities.

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Las Vegas News:

Las Vegas mansion once rented by Michael Jackson is up for sale!
A Las Vegas compound that Michael Jackson once rented for $50,000 a month is up for sale.

Luxury real estate brokerage The Agency announced Friday that a 17,461-square-foot mansion in the western Las Vegas valley, home to the king of Pop some 15 years ago, is on the market for $9.5 million. The current owners bought it for $3.1 million in 2010

Today, we have a special guest. Jon Cummins of Oggvo a marketing company in Seattle. He's going to talk about how to become the agent of choice in your market instead of agent by chance through some optimization to be able to be find online, getting reviews and helping you rank higher in search engines.

Oggvo stands for Organically Getting Great Visibility Online. They simplified the review process by making it automated, so it would be easy to get reviews. Being in a Real Estate Industry, you are your own business now, if you are not standing out when someone searches for you, they are going to assume your are new to the industry. Reviews really represent what you are doing, you have your credibility backing you.

Join us as Jon shows us a demonstration on what they have done to a few of their clients!

Get in touch with Jon at jonc@oggvo.com / 206-774-0977 and Grab the 10% off monthly rates.

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We featured a video idea from Glennda Baker on how to get in front of million dollar home buyers.
What makes this video idea so effective is its versatility and reach! It's engaging, easy to consume and enables you to inject some personality into your online identity.

If you're in the real estate industry, you cannot imagine how powerful videos can be to take your business to the next level!

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Videos are an effective tool to display an agents listed properties and neighborhoods. Agents who use this marketing strategy will see a rise in offers and requests to look at their properties. Videos help consumers put a face to the brand, making it more relatable and increase sales.

Video marketing for real estate can help you stand out from other realtors, make connections with potential home sellers and buyers and ultimately sell more properties.

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Las Vegas Market Stats New & Resale Report. Tips For Farming.🙄

We continued watching on the webinar we talked about yesterday.

Reverse Mortgage Options
Fixed and ARM Loan options
Can be used on different property types
- Single family, 2-4 unit,
- Townhouse,PUD, FHA/HUD
- Approved Condominium
- Manufactured Home Build

HECM for purchased (H4P)
FHA insured, non-recourse loan;
- $970,800 FHA max claim amount
- Offered in 449 states (except MA)
- For borrowers age 62+

Advantage Jumbo Mortgage
Non-FHA-insured loan (proprietary)
- Up to $4MM in loan amount
- $10 MM Max claim amount
- Offered in select
- For borrower(s) at age 55*

Join us as we talked about scenarios when applying reverse purchases and tips for farming!

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This is for you if...

  • You see the value in working with baby boomer clients
  • You serve more affluent clients, those that pay all cash or make large down payments
  • You would like to increase purchasing power for your clients
  • You and your clients recognize the value in keeping cash available for investments or emergencies
  • You help your clients with their overall real estate strategies, not just facilitate a transaction

Driving Force in Retirement community

  • 10,000 people turn 65 each day
  • 1 in 3 retirees would like to live else where.
  • 39% of home purchases in 2020 were made by baby boomers and older.

A few key concepts

  • an FHA insured home loan on a primary residence, for borrowers at least age 62.
  • Monthly mortgage payments are optional, but not required.
  • Borrowers still pay property taxes, homeowner's insurance, and maintain property condition
  • Loan becomes due and payable when the home is sold, or the last borrower (or eligible non-borrowing spouse) vacates the residence for 12 consecutive months.

Reverse Mortgage Options
Fixed and ARM Loan options
Can be used on different property types
- Single family, 2-4 unit,
- Townhouse,PUD, FHA/HUD
- Approved Condominium
- Manufactured Home Build

HECM for purchased (H4P)
FHA insured, non-recourse loan;
- $970,800 FHA max claim amount
- Offered in 449 states (except MA)
- For borrowers age 62+

Advantage Jumbo Mortgage
Non-FHA-insured loan (proprietary)
- Up to $4MM in loan amount
- $10 MM Max claim amount
- Offered in select
- For borrower(s) at

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Wildcards
Covid plays major influence on monetary policy and supply chains
- Major surprise in Covid could change outlook dramatically

Additional stimulus may fan flames of inflation
- would push stock price temporarily higher
- cause mortgage rates to rise further
- make fed's job of corralling inflation more difficult

Runoff of Fed's balance sheet
- first step - fed to stop purchasing new mortgage bonds and treasury
- Next Step - Hiking fed funds rate
- Fed still buying $70B/ month in mortgage bonds through reinvestments
- If/When fed stops reinvestments, mortgage rates could move higher.

Interest rates forecast
We anticipate mortgage rates to rise along with inflation during first part of they year towards 3.75%

With fed action, softer stock market, and slowing economic conditions, interest rates should head lower in second part of year towards 3%

Forecast - Rates rise towards 3.75% first half of year, decline towards 3% second half as Fed hikes rates.

Strategically, this sets up for a bias of less upfront fees because of a refinance opportunity ahead.

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Quick Recap Friday's show

Nevada gaming win tops $1B for record 11th staright month
The $1 Billion state gaming win streak continues. The Nevada gaming control board on friday announced that the state's major casino's won $1.079 billion from gamblers in January, the record 11th straight month win topped the $1 billion mark. Win was up 41.6 percent from January 2021.

Southern Nevada Population Growth
Newcomers to Clark County
Top 5 States
1. California 39.5% share
2. Florida 4.9% share
3. Washington 4.1% share
4. Texas 4.1% Share
5. Arizona 4.1% share

Cost of Development
Land +$6000k
Labor +7%
Materials +47%

+3200 Currently resort industry job postings

Development Pipeline
Southern Nevada
Tourism $12.2B
Non-Tourism Projects $6.5B
Transportation Projects $3.1B

We have a Returning Guest, Sheila Merill also known as The Lending Lady. She's a Senior Loan Officer in Nova Home Loans. Today,she is going to talk ands share about on what's happening on the Mortgage world.

Whos is Sheila Merill? Licensed to originate mortgage loans in the following states: CA,NV OR. She's been in the residential finance world for almost 20 years. She takes a common sense approach for figuring out short and long term goals for her clients. They talk to them what are their plans for their property that their interested in to help them with their credit and get better rates.

Join us as we talk about more interesting things related mortgage and lending.

Get in touch with Sheila Merill "The Lending Lady"
Nova Home Loans
702-505-0908

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Las Vegas News:

Nevada gaming win tops $1B for record 11th staright month
The $1 Billion state gaming win streak continues. The Nevada gaming control board on friday announced that the state's major casino's won $1.079 billion from gamblers in January, the record 11th straight month win topped the $1 billion mark. Win was up 41.6 percent from January 2021.

Proof that low taxes matter
Richard Strickland blames global warming for the massive outflow of people from high-tax blue states to low-or-non-income tax states.

Florida has had devastating hurricanes for hundreds of year. Texas and Tennessee have had devastating hurricanes and tornadoes and torrential rains with damaging floods for hundreds of years. Yet million people have moved into those states, and others, for their no-or low income taxes

Southern Nevada Population Growth
Newcomers to Clark County
Top 5 States
1. California 39.5% share
2. Florida 4.9% share
3. Washington 4.1% share
4. Texas 4.1% Share
5. Arizona 4.1% share

Cost of Development
Land +$6000k
Labor +7%
Materials +47%

+3200 Currently resort industry job postings

Development Pipeline
Southern Nevada
Tourism $12.2B
Non-Tourism Projects $6.5B
Transportation Projects $3.1B

$9.9B Under construction
$11.9N Planned Projects

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We featured Facebook Reels launched by Meta recently. as Facebook digs deeper into short-form video, This feature sounds similar to the way TikTok represents ads as individual, separate clips played between videos. They are also making monetization features available to more people

We also shared some Virtual tours where you can guide potential-buyers through a property you are selling. You can take as much time as you like to view a property without feeling rushed by the sellers. You can also review the property easily.

Join as we browse through new and innovative ways using Facebook Reels!

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Rents Hit 'insane' levels across US, Las Vegas

Big Spike
In the 50 largest U.S metro areas, media rent rose an astounding 103% from December 2020, to December 2021, according to a Realtor.com analysis of properties with two or fewer bedrooms and nowhere was the jump bigger than in the Miami metro area, where the media rent exploded to $2,850, 48.8% higher than the previous year.

Tough Market
Experts say many factors are responsible for astronomical rents, including a nationwide housing shortage, extremely low rental vacancies and unrelenting demand as young adults continue to enter the crowded market.

Rent control laws
Most investors aren't tied down by rent control. Only two states, California and Oregon, have statewide rent control laws while three others - New York, New Jersey and Maryland - have laws allowing local governments to pass rent control ordinances, according to the National Multifamily housing council

We featured video from Jason Pantana talking about some helpful tips on how get your google business profile discovered more frequently with paid google ads. He gave us a step-by-step guide on how to navigate the google business ads!

Join us as we talk about effective tips on google business ads!

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We featured a short video from Jason Pantana talking about how to to expand your database and network. It is the key to staying in touch with those who may do business with you. Creating a strong real estate network is incredibly valuable for a real estate agent. It is the backbone of your business and provides connections that will help you run your business efficiently and effectively

Join us as we talk about helpful tips on how to grow your database!

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Las Vegas News:

6-24 Flights/Yr
Destinations for Las Vegas Passengers Alaska Airlines Flight Pass:
Los Angeles
San Francisco

$1.7 Billion Lease Back for $100,000,000 per year
2021 - $53 Billion Gross Gaming Revenue

"These results are nothing short of remarkable"
- AGA President and CEO Bill Miller
Broke Previous Record by more than 21%

1.9 Million SF Of Distribution Center 140 Acres Proposed

Oakland moves forward with stadium study, but Las Vegas still in play for A's
Earlier this month, Las Vegas was the center of the sports world, hosting NFL's Pro Bowl and the NHL All star game during the same weekend. The City's ability to host those games and their associated events during the week without issue caught the eye of MLB

We have a returning guest, Jack Lindberg from Safe Internet Pro. He has several classes available ion the subjects of technology and Cyber security. He's the leading presenter on the subject of Cyber Security also having advised NAR's risk management committee and the Nevada Real Estate Commission.

He talks about the importance of Cyber Security in real estate. How devastating it can be to real estate professionals and their clients. He shares some best practices and to help you avoid the risk of cyber crime.

Join us as we talked about the importance of cyber security in the real estate industry.

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We featured Tom Ferry's podcast with Tom Toole who are talking about effective strategies and techniques for real estate agents.

Effective circle prospecting scripts and techniques can enable real estate agents to generate more business around their active listings.

Join us as they talk about effective strategies to elevate your real estate career.

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We featured Glennda Baker's TikTok video on how effective and interesting her short-form videos. Making videos is a much more effective way of engaging people and getting your message across than broadcasting statements or facts and figures to your target audience.

TikTok is short-form video platform, so your content will need to be quick and snappy to make an impact. You can use this platform to establish yourself as an expert in your field. Offer tips, advice and experiences. It could even be a way to market your business, gain leads, and close sales if you have the right strategy

Join us as we talk about effective strategies to improve your content creation game!

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Today, We will give you a tour inside the Agent Formula Lab on how to create landing pages. A landing page is separate from the rest of your website and leads can only access it by clicking on an ad or email link.

What are the advantages of Landing pages?
1. It maximizes your impact on targeted traffic
2. Build and grow your email list
3. Showcase properties in depth
4. Create a sense of urgency
5. Accurately measure campaign results.

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We featured a video from Jason Pastana talking about creating Instagram reel ads.Reels ads are the latest ad format in Instagram. These are short videos to which you can add audio tracks and special effects. They can be created from existing video or shot in the moment.

Instagram Reels are the perfect way to get ahead of the competition and make a splash in the world of social. It has a great potential for marketing your business.

Join us as Jason teaches a step-by-step guide how to setup your Instagram reel ads!

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We featured a video from Tom Ferry's podcast talking about optimizing your google my business page.
It is an extremely important and essential tool for generating leads and increasing exposure. Customers nowadays are practical. They dont want to waste time on something they can't benefit from., by creating your google my business profile, you will be able to provide short and accurate information about your business

GMB Tips:

Tip #0: Create Profile
Tip #1: Choose right category
Tip #2: Contribute Content = 100 photos (1000% exposure!) upload overtime, videos (75 mb) horizontal or vertical
Tip #3: Get reviews with Key Words = Your name, Las Vegas, "Buy and Sell"
Tip #4: Name, REALTOR, Las Vegas

HACK: YouTube = The Same Name.
Products: Listings, Open houses

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Las Vegas' housing market was in bleak shape a decade ago. Property values had plunged, banks had foreclosed on homes throughout Southern Nevada, and builders' sales had evaporated. Today? Prices have never been higher.

Fueled by cheap money, Las Vegas is in a a prolonged buying boom, marked over the past year or so by rapid sales, owners selling above their asking price, builder putting buyers on waiting lists and fast-rising prices that reach new all-time highs practically every month.

What difference a decade makes
Southern Nevada's housing market looks almost nothing like it did a decade ago when prices hit bottom. Numbers from January of each year.

2012
Median Sales Price - $118,000
Share of Homes sold within 30 days - 36.7%
Listings without offers - 8.001
Number Of Sales - 2,931
Distressed homes' share of all sales - 73.6%
Total dollar value of sales - $419.7m

2022
Median Sales Price - $435,000
Share of Homes sold within 30 days - 71.3%
Listings without offers - 1,821
Number Of Sales - 2,561
Distressed homes' share of all sales - 0.8%
Total dollar value of sales - $1.35B

*Data covers short sales and foreclosed homes of all types, including single-family, condos and townhouses.
Note: Data is for previously owned single-family homes, unless noted.

Source: Las Vegas Realtors

Available Million $ Homes
$1 to $2 Million - 194
$2 to $3 Million - 63
$3 to $5 Million - 52
$5 to $10 Million - 37
$10 over Million - 22

Total available: 368

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We featured Tom Ferry's podcast with Tom Toole are talking about really hot objections and how he handles it every time. Many homeowners today are frightened to move because all they hear is how hard it is to buy a house in their market and they feel like they'll be stranded with nowhere to live if they sell.

Who is Tom Toole? He has been a licensed real estate agent for 21 years and is a lifetime residence of the greater Philadelphia area. He shares sales techniques and business building tactics asa sought after speaker at conferences throughout the United States.

Join as they talk about how to handle objections in today's competitive market and learn some important scripts to overcome those consumer fears!

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We featured Mari Smith's video talking about professional facebook page. She shared new updates and features on the new professional page of Facebook. This professional mode enables users to make money with features that were previously exclusive to Facebook pages. Facebook pages are getting new capabilities that were available only through Facebook Business Suite and third-party apps.

Join us as she shares interesting things on the professional mode updates!

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What's Happening in Las Vegas?

Andre Bocelli in concert for Valentines
World-renowned italian tenor Andre Bocelli will be setting the mood for romance at his concert for Valentine's tour showcasing some of his most romantic music, including songs from his inspiring new album Believe, As well as selection of arias, his beloved cross-over hits and famed songs.

Las Vegas Philharmonic Presets Beethoven No. 4 & 5
This rhythmic and dancelike spirit of Strum, by award-winning composer Jessie Montgomery, is presented in this powerful program featuring Beethoven's ominous 4th symphony and his most famouse orchestral work, Beethoven's 5th Symphony.

We have our guest today, Anetta Replogle from Love Las Vegas Realty. She recently attended Brian Buffini's real estate mastermind that was held weeks ago in Los Angeles.

She also talks about some of the lessons and improvements she's planning to work on her real estate business. Join as she shares interesting things that she learned during the event.

Get in touch with Anetta at 702-672-5646

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We featured a video from Tom Ferry's podcast with Jason Pastana and Rob Hahn.

Who is Rob Hahn? He's a real estate industry blogger and consultant, he is also known as Notorious R.O.B. He's worked with some of the largest firms in the industry and often times his opinions turn controversial because he speaks his mind and says what people need to hear, not what they want to hear.

Join us as they share about their predictions for the future of real estate industry.

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Las Vegas News:
Most mortgage rates in MBA's survey continued to rise, with 30-year fixed rate reaching its highest level since march 2020 at 3.78%. Despite the increase in rates, refinance applications were up 18 percent, driven mainly by a 22 percent jump in conventional applications.

The average purchase loan size hit a new survey high once again at $441,100. Stubbornly low inventory sales level and swift home-price growth continue to push average loan size higher.

Marketing Tips:
1. Knowledge broker - How's the market. News that impact prices, supply chains, builders, companies moving in our out, legislations and everything in between
2. A day in the life - showing behind the scenes of what you do
3. Homes for sale - Previewing and new construction
4. Neighborhood Drive - Tours
5. Something personal you love - or real me
6. Designs and Hoke style insights
7. Something you love this could be documenting you buying fixing and renting or flipping a house.
8. Hyperlocal

Quick facts:
- 1 in 5 home buyers is age 62 or older
- Homeowners 62 and up have over $7 trillion tied up in equity
- With more than 10,000 baby boomers turning 65 everyday. It's growing market you cant afford to ignore

HECM for purchase benefits to your business
1. Sell more homes to your senior clients who are transitioning into retirement
2. Benefit from two potential transactions: a home sale and a purchase.
3. Assist clients wit obtaining financing they originally did not think they could obtain without existing employment
4. Provide more financial solutions for your older clients to help them live a better retirement

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Geofarm Marketing Strategies:
By targeting people within your community in a highly strategic way, you can increase awareness of your business and, ultimately, close a lot more deals.

It is a powerful way to grow and maintain a successful real estate business. It's a proven real estate marketing method you can use to focus your prospecting efforts on a community. When done correctly, farming can help you increase brand awareness, capture leads, gain listings, and earn referrals.

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Las Vegas News:
Pro Bowl brings full week of NFL activities in Las Vegas.
Be sure check out the event timeline. This should be exciting!

Today, we are talking about 2022 Home Sales Forecast.

Realtor.com's 2022 housing forecast expects the winter months to be busier than usual, with momentum carrying into the New Year. We also expect a growing number of homeowners to bring properties to market, taking some pressure off high prices and offering buyers more options.

In addition, we see construction companies delivering more new homes next year, helping to alleviate the steep shortage of new supply. However, we also expect mortgage rates to rise, hitting 3.6% by the end of 2022 creating even more affordability challenges for first-time buyers.

Buyers look at today's median-priced home are already paying $165 more on their monthly mortgage than they did a year ago.

-George Ratiu, SR. Economist at Realtor.com

Whether the pandemic delayed plans or created new opportunities to make a move, Americas are poised for a whirlwind year home of buying in 2022... with more sellers expected to ender the market as buyer competition remains fierce, we anticipate strong home sales growth at a more sustainable pace than 2021.

-Danielle Hale, Chief Economist at Realtor.com

The fact that foreclosure starts declined despited hundred of thousand of borrowers exiting the CARES act mortgage forebearance program over the last few months is very encouraging. It suggests that the forebearance equals foreclosure narrative was incorrect.

  • Rick Sharga, EVP, RealtyTrac (An ATTOM Company)

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We featured TikTok videos that can give you better ideas and styles for your videos.

TikTok is short-form video platform, so your content will need to be quick and snappy to make an impact. You can use this platform to establish yourself as an expert in your field. Offer tips, advice and experiences. It could even be a way to market your business, gain leads, and close sales if you have the right strategy

Join us as we talk about effective tips to elevate yourself as an agent using TikTok

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Las Vegas News:
Wynn Resorts bought a piece of land on a man made island on the United Arab Emirates called Wynn Resorts and it's scheduled to finish in 2026. The entire project will be developed to the highest standards of sustainability best practices. It will be the third-largest in the UAE after Dubai's JW Marriott Marquis with 1,600 rooms and Atlantis The Palm with around 1,500.

Tourism continues to grow in Las Vegas, 69.4% from 2020.

Access to Market, Labor and Consumers
Greater Vegas is strategically located along interstate 15 and is within a five-hour drive of 9 percent of the nations's population.

It is within a two-hour flight of 25 percent of the nation's population. In fact, the region is less than one day's drive from 60 million consumers and five major United States Ports servicing the Pacific Rim.

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The Storytelling Framework

A Character
Has a problem
And meets a guide
Who gives them a plan
And calls them to Action
That helps them avoid failure
And end in a success

Secret Sauce
Three fundamentals components to your proven internet marketing program

1 - A Clear Message - When you tell a story, you connect with customers on an emotional level.
2 - A Strategic Website - Your website should be a conversion machine that display on any screen size.
3 - A Big Audience - Execute a proven internet marketing program to grow a loyal customer base online

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9AM What's Happening In Las Vegas?😀

City Of Las Vegas Nevada
Established: 1905
Population: 640,200
Businesses: 19,821

Resident Profile:
Average Income: $50.9k
Workforce: 310,698
Average Age: 35.9
Public School Graduation Rate: 71.4%

Sunny Days Per Year 294
Increase in Bachelor's Degree Holders: 97%

Least Congested Region For Traffic: #4
Safest City in the United Stated: #16

Access to Market,Labor and Consumers
Greater Vegas is strategically located along interstate 15 and is within a five-hour drive of 9 percent of the nations population.

It is within a two-hour flight of 25 percent of the nation's population. In fact, the region is less than one day's drive from 60 million consumers and five major United States ports servicing the Pacific Rim

Today, we have returning guest, Marc Conn of community access lending they are a mortgage lending company located in Las Vegas. Join us as we talk about what's happening in the mortgage market!

What is the difference between a wholesale broker and normal mortgage company?

3 Types of Lender:

  1. Retail Lender - The ones who has a mortgage rates on the board.
    It is also a lender who lends money to individuals or retail customers. Banks, Credit Unions, savings and loan institutions and mortgage bankers are popular examples or retail lenders.

  2. Mortgage Banker - Has warehouse lines, they fund along themselves and immediately sell it to one of the investors. Mortgage Bankers are lenders that are large enough to originate loans and create pools of loans

  3. Wholesale Broker - often possesses specialized expertise in a particular line of coverage or in a line of coverage that is unusual and/or hav greater access to or influence with certain insurance markets, which is especially valuable when dealing with a difficult-to-place risk

What is Non-occupant Borrower?
A non-occupant borrowers is anyone, such as a parent, who is willing and financially able to be a borrower on the mortgage, but who will not live in the home.

Sample scenario: A lounge couple is buying their first home, and his parent would like to help. She They are willing and able to be a borrower on the mortgage loan, but they will not live in the home. Because borrower's parent will be an actual borrower on the mortgage loan, their income and liabilities are considered from a qualifying perspective and will be included in the combined debt-to-income (DTI) ratio

If you want to get in touch with Marc Conn you may reach him at 702-929-8220

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We featured Tom Ferry's Video on how to generate tons of leads with short-form videos with Scott Betley, a mortgage banker from Maryland, Zachary Foust, Realtor from Delaware and Glennda Baker a realtor from Atlanta.

TikTok is short-form video platform, so your content will need to be quick and snappy to make an impact. You can use this platform to establish yourself as an expert in your field. Offer tips, advice and experiences. It could even be a way to market your business, gain leads, and close sales if you have the right strategy

Join us as we talk about effective strategies to improve your content creation game!

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We replayed a video we did last Saturday with Marketing Max and Erin Pierson-Mills as she shares some tips, advices and experiences through out her real estate career

e have our guest today, Erin Pierson-Mills of eXp realty. She sold over 37 homes last year and she made an "Icon" by eXp realty on her third year as a real estate agent. What "Icon" status basically means?It was only given for few realtors by exp realty where a realtor has sold a number of homes in a certain amount of time.

What are the things that contributed to Erin's Success as a real estate agent? Social Media! When the COVID-19 pandemic significantly affected the U.S. social media is the tool to connect to other people without restrictions and become an essential element in the time of social distancing.

One of her secret sauces is she let her clients fill out an information form where it will ask them some necessary things such as client's birthday,anniversary,favorite color, favorite beverages etc. it will immediately registered under her calendar so it pops-up 3 days before the life-event so she can send them a gift.

If you want to get in touch with Erin Pierson-Mills you may reach her at 702-265-5756

Watch the video and find out more!

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Las Vegas builders buys shattered golf course, plans 1,600 homes.
A Las Vegas homebuilder has taken ownership of a now-shuttered golf course with plans to build more than 1,600 homes.

Touchstone Living closed its $33.7 million purchase or Royal Links Golf Club on Dec.23 property records show

Branding Mistakes:
- Fail to focus on the aspects of the offer that will help people strive and survive
- Making the consumer burn too many brain calories to understand the offer.

Story to the rescue - the story is a sense making device. Identify necessary ambition,define challenges, provide the plan to overcome the challenges.

The object is to make people see us, hear us and understand exactly why they simply want to engage with us.

Make people pay attention! It's a formula. Story formulas reveal a well-worn path in the human brain. These things really are formulaic. They are predictable. Story tellers have figured out how to keep an audience engaged.

The NEWS = These formulas work for growing your business as they do for entertaining an audience.

We are going to learn the formulas for clean communication
The components of clarity.
How to eliminate the noise that is an insidious enemy.
What Stop saying
Again - Clarity - Who does, Who does not, What will, What will not.

IF YOU CONFUSE - YOU WILL LOSE

People make decisions to sell or buy based on what - not based on what we say but on what they hear.
Many times it is what we don't say that evokes their interest.
When you clarify your message makes communicating easier.
The previously mentioned formula is a serious formula
The formula need to organize our thinking, reduce marketing efforts, obliterate confusion, terrify the competition and finally get our business growing

Story in a nutshell

A Character: Wants something
He encounters a problem
A GUIDE steps into help
The Guide has a PLAN.
That calls them into action
That Action helps them avoid failure and ends in SUCCESS

We will examine the framework of the 7 elements of the narrative communication system. You will learn how not to confuse customers by sticking to the formula

Does your marketing pass the grunt test?
1. What is the offer?
2. How will it make my life better?
3. What do I need to do to buy it?

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Let's take a look at Glennda Baker's TikTok videos on how effective and interesting her story telling is! Telling a story is a much more effective way of engaging people and getting your message across than broadcasting statements or facts and figures to your target audience.

Story telling brings life to your ideas, brand purpose and personalities

Branding Mistakes:
- Fail to focus on the aspects of the offer that will help people strive and survive
- Making the consumer burn too many brain calories to understand the offer.

Story to the rescue - the story is a sense making device. Identify necessary ambition,define challenges, provide the plan to overcome the challenges.

The object is to make people see us, hear us and understand exactly why they simply want to engage with us.

Make people pay attention! It's a formula. Story formulas reveal a well-worn path in the human brain. These things really are formulaic. They are predictable. Story tellers have figured out how to keep an audience engaged.

Join us as we talk about effective tips on how to elevate your story telling on your videos.

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We featured some noteworthy lines on the book Building a Story brand by Donald Miller that relates to real estate branding. Building a recognizable brand that your clients can connect is one of the most important things you can for your business.

A great brand helps consumers stand out from the competition and can help increase sales.

Join us as we discuss effective and efficient tips on branding!

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Las Vegas News:
Former Las Vegas Mayor Oscar Goodman laughs as he is roasted at Oscar's Steakhouse, on the 10th anniversary of the restaurants opening at the plaza on Thursday, January 13,2022.

Can Raiders slow Joe Burrow, Ja'Marr Cause again?
The Raiders no Nov. 21 kept both at bay: Joe Burrow assed for a season-low 128 yards and Ja'Marr Chase had three reception for 39 yards, though they connected on a late touchdown.

We have our guest today, Erin Pierson-Mills of eXp realty. She sold over 37 homes last year and she made an "Icon" by eXp realty on her third year as a real estate agent. What "Icon" status basically means?It was only given for few realtors by exp realty where a realtor has sold a number of homes in a certain amount of time.

What are the things that contributed to Erin's Success as a real estate agent? Social Media! When the COVID-19 pandemic significantly affected the U.S. social media is the tool to connect to other people without restrictions and become an essential element in the time of social distancing.

One of her secret sauces is she let her clients fill out an information form where it will ask them some necessary things such as client's birthday,anniversary,favorite color, favorite beverages etc. it will immediately registered under her calendar so it pops-up 3 days before the life-event so she can send them a gift.

Join us as she shares some advices and the challenges she experienced during her journey!

If you want to get in touch with Erin Pierson-Mills you may reach her at 702-265-5756

Watch the video and find out more!

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We featured another part of the video that we watched yesterday where they shared a lot of good informations for instagram, the broke agent and how he tells you what to post in a different way.

Content creation plays a vital role in achieving business and social media goals such as brand identity, engagements and lead generation. Effective content will help you to build long term relationships with your audience and leading to an increase in revenue for your business.

Maximizing social media improves your brand visibility and drives more traffic to your business pages.

Join us as they share their tips and experiences building their content creation game!

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Las Vegas Market Update.🏡 Tips From BrokerAgent!👍

We featured a video from Tom Ferry's podcast with Jason Pantana,Courtney Garcia and Eric Simon. Eric is a realtor in Los Angeles, California. He shares his social media strategies that can boost your engagements.

He started "The Broke Agent" instagram account years ago and earned more than 330,000 followers with his creative jabs on struggles and realities of working in the real estate industry.

Join as they share their tips and experiences building their social media presence.

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Las Vegas Market 🏡& Las Vegas Valley News🏈 & Video Tips📽️

The Kings day of reckoning has arrived in Las Vegas.There is no longer any Elvis priestly Tribute on the strip and, at the moment, none at all anywhere in the city

Eye of the Tiger
The Year of the tiger has pounced into the Bellagio Conservatory & botanical Gardens with a festive Lunar New Year Display. This seasons's "Eye of the tiger" display uses flowers and plants, pools of water and innovative lighting to share the culture and stories of China and Asia.

Ticket prices for Raiders-Bengals playoff game in record territory.
Saturday's NFL wild card playoff game between the Raiders and Bengals in Cincinnati is the most expensive resale game for the home team on record.

The Cosmopolitan of Las Vegas
New York financial conglomerate Blackstone announced in September that it was selling the flashy cosmopolitan hotel-casino for $5.65 billion, nearly $4 billion above its purchase price in 2014.

Let's take a look at Glennda Baker's TikTok videos on how effective and interesting her story telling is!

As a real estate agent brand recognition is vital to your success. Building brand involves many different moving parts. It's a ever-growing process. The more content you have out there the bigger your brand will become and the more influence all of these moving part will have on potential clients.

Join us as we talked about effective tips to jump start your content creation journey!

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Tivoli Village is set to come under new ownership in a $200 million-plus deal, more than a decade after it opened.

Real estate firm 3D investments confirmed to review-journal on Monday that it's buying the suburban Las Vegas retail-and-coffee complex from its Israeli owners. The buyer declined further comment on the sale

Want to blow out your wedding? Try this Las Vegas hotel's $5m wedding package.
Soon-to-be brides and grooms with a few(million) extra dollars in their budget can now opt for an ultra-lavish wedding weekend with new $5 million package from the Waldorf Astoria Las Vegas.

"They come for the plot, they stay for the characters"

Who is Glennda Baker? She's a realtor in Atlanta, Georgia and she specializes in the purchase and sale of Atlanta Homes and properties in the surrounding area. Her extensive knowledge and background in marketing allow her to design the property to sell and minimize the days of the market.

Real Estate Video Ideas:
Here's some real estate questions that you can use for your video!

  • How did you get started in Real Estate?
  • Why do you love selling houses?
  • Biggest mistake you've made as an agent?
  • How did you get your first listing?
  • Strangest encounter on a home tour?
  • Did you learn more about real estate on site or in class?
  • How do you approach home marketing?
  • How important is home location?
  • Should I get my real estate license?
  • How do you go from being a renter to an owner?
  • Best age to be a real estate agent?
  • How do you establish trust as a real estate agent?
  • Best home inspection horror story?
  • What is adverse possession?
  • When is foreclosure season?
  • What is suitable for proof of funds / financing?
  • Should I buy the house next tome if its for sale?
  • Should I Buy the house next to me if its for sale?
  • Whats the best way to invest in real estate?
  • Whats the best way to invest in real estate?

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Perfection = The Illusion Design to keep you from your destiny.

We continued to watch the video we played last week where realtors are talking about how they got into making videos. In this part of the video, they shared how to showcase your own branding and authenticity.
Stay consistent and meaningful with the way you present yourself!

Prediction for video trends in 2022:
- Identify your Factor and improve it!
- Be passionate about your craft
- Start to learn story telling

Real estate story telling is marketing strategy that takes your audiences on a journey. Story telling is powerful because they're engaging, capture the emotion of potential clients and more authentic than traditional forms for marketing.

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Las Vegas News:
1.Summerlin land sells for $135M hundreds of houses planned
In its biggest Las Vegas land sales in years, Summerlin develop Howard Hughes Corp. has unloaded more than 200 acres for sprawling housing project.

2.Las Vegas, US housing markets end 2021 hot amid pandemic

3.The Cosmopolitan Of Las Vegas
New York financial conglomerate Blackstone announced in September that it was selling the flashy cosmopolitan hotel-casino for $5.65 billion, nearly $4 billion above its purchase price in 2014.

4.Fontainebleau
The Fontainebleau's original developer, Jeffrey Soffer, reacquired the still-unfinished project in February.

5.$25 Million mansion
Billionaire Anthony Hsieh, founder of mortgage firm LoanDepot, bought a newly built mansion in the Henderson foothills in June for $25 million, the most expensive home purchase ever recorded in Southern Nevada.

6.Sands sell-off
Casino operator Las Vegas Sands Corp. announced in March that it was selling the Venetian,Plazzo and the former Sands Expo and Convention Center - now knows as The Venetian Expo - for $6.25 billion to investment firm Apollo Global Management and casino landlord's Vici properties.

  1. CityCenter
    MGM Resorts sold the remaining pieces of its CityCenter complex in 2021 for big sums.

8.MGM Growth Buyout
Caesars Entertainment spinoff Vici properties reached a deal to acquire MGM Resorts spinoff MGM growth properties in a $17 billion-plus deal, the casino landlords announced in August.

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Largest Summerlin Land Deal! 😊CES Tech Top Innovations. Las Vegas Market Stats. More Video Tips.

Las Vegas News:

Summerlin land sells for $135M, hundreds of houses planned
In its biggest Las Vegas land sales in years, Summerlin develop Howard Hughes Corp. has unloaded more than 200 acres for sprawling housing project.

Golden Knights Won last night!
There was one way to shift the attention away from the return

Tat Yourself (Temporarily)
If you hate commitments or needles but still crave for a cool tattoo, Prinker has you covered.

Prinker, the South Korean company that developed the first digital temporary tattoo device, unveiled its mini printer M. It's small enough to fit into your hand and let anyone apply a temporary tattoo to their skin with ease.

Stop Snoring
Everything is getting smarter these days. So why not your pillow?

Motion Pillow claims its smart pillow will help anyone stop snoring. The pillow is paired with its solution Vox that detects, records and analyzes a person's snoring patter

We continued to watch the video we played yesterday where realtors are talking about how they got into making videos. They shared creative ideas on how to make effective videos that can captivate your audiences.

Join us as they share tips on creating video contents efficiently and effectively!

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Las Vegas News:

Clark County is regulating short-term rentals. Tell them how
Clark country is seeking resident feedback on short-term rentals as officials look to regulate the often divisive industry by July 1, a state-mandated move that will be a departure from the country's current ban.

Las Vegas Riders wide receiver Hunter Renfrow jokes his "Xbox chemistry" with quarterback Derek Carr paid off in win vs. Colts

Last CES had 170,000 attendees. This year 15,000 registered as of Dec 22nd. We will follow the actual attendance and report on that.

We also continued to watch the video we played yesterday where realtors are talking about how they got into making videos. They've shared some different video format ideas that you can use to improve your content creation game and to stand out from the crowd! Video Marketing is the wave of the future for real estate and is already significantly driving up value in homes and properties.

Check out some cool video intro/outro ideas that you can post on your social media pages.

Join as they share their ideas and experiences in content creation!

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We featured a video today talking about how they got into video.

Are real estate videos worth it? For Sure! It is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity. It help consumers to put a face to the brand, making it more relatable. Videos on social media helps agents get the word out faster about their services.

Video content ensures more eyes on your listings, as well as generates higher conversions. Video done correctly can also be an exciting vehicle to drive your personal brand. It also helps to generate social proof and build trust with buyers and sellers.

Watch the video and find out more!

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We featured Brian Buffinis' its a good life podcast for this year titled Good Habits For A Good Year where Brian reached good habit that can lead to a good year and a good life.

Developing good habits can help you transform your life for the better. Bad habits can lead you away from your own goals or worse - your happiness. The global pandemic has continued to present ongoing challenges. Many people gifted off-course or simple became a little too comfortable.

This year is the ideal time to reassess where you're at and form the kinds of good habits that will set koi on your way to having a good year and living the good life

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Goals are essential to your success.
A lack of specific goals can leave you without direction in both your professional or personal life. They help you focus on what is important and they motivate you toward achieving at your highest level. Think of goals as a roadmap to living the good life!

Set your team on the path to success with a goal planning session

When you show your team that you're committed toothier personal and professional growth, you can increase retention and level them up for success. Agents that are effective real estate training and motivation feel valued and empowered.

One great way to show your team that you're dedicated tot heir success is to host a goal planning and strategy session. These sessions work best when they have lively, work shop feel. Think of it as a synergy session where everyone can brainstorm and swap ideas.

Tip #1: Manage your energy
Steer clear of the distractions that drain your energy- fear and worry, indecision, drama, poor health and lack of direction.

Tip #2: Write Goals and Review Regularly
In your mind, envision you're ideal business and life for this year.

Tip #3: Schedule your week
Start with the big rocks and the things we like to call "non-negotiables"

Tip $4: Prequalify your database
Start the year by scrubbing your database. You want to make sure you're focusing your time and energy on the people who you enjoy working with and who send you referrals.

Bonus Tip: Proven Dialogues
Tip #5: Invest in yourself
"An investment in knowledge pays the best interest" - Benjamin Franklin

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Las Vegas News

"Weekend With Adele": We haven't seen anything like the demand for this residency in the Colosseum at Caesars Palace since the Great Toilet Paper Shortage of 2020

Tickets for the show, two each weekend Jam 21 to April 16, started at more than $300 yet never made it past a complicated Ticketmaster Verified Fan process to go on sale to the general public.

Amystika
Desired as a prequel to "Mindfreak" as well as "a visual feast of hope and triumph" this new collaboration between Criss Angel and Franco Dragone.

The Smith Center goes lowbrow:
As much art as Reynolds Hall gives us each year from Nevada Ballet to the Las Vegas PhilHarmonic to the Broadway Las Vegas Series, it's always fun when the venue lets its hair down.

Clarity on the A's
Will the Tropicana be imploded in order to squeeze a 30,000-seat ballpark into what's already one of the busiest intersections in America?

Will the owners take up the offer of free land in Summerlin and relocate to an area more locals would like to visit?

Lovers and Friends
It easily would have been the hottest music festival of 2022. As it is, one of the biggest additions to the Las Vegas Music scene for 2022

The Kiss Museum
We May have missed out on a kiss residency and Gene Simmons listed this Henderson mansion for sale just five months after buying it.

Join us as we talked about upcoming news and events in Las Vegas this 2022!

Happy New Year!

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We featured Tom Ferry's podcast experience featuring Mary Jett, president of coaching services int. and Gantry Wilson, realtor in Huntington Beach, CA.

Gantry was the first person to join Tom Ferry coaching when it started years ago. He's been through all the ups and downs in this industry. He discusses both sides of that equation openly and honestly. He shared tons of great advice for agents ay any stage of their career.

If you want some great tips for your business and you want to see the relationships that can be formed through coaching - don't miss out this video!

Joins us for another video that where everyone can relate to Gantry's Journey and learn from his success!

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We featured a video from YouTube talking about market crash from Jerome Powell. He announced that the fed will:

  1. Double the speed of QE Taper ending it in March 2022 and
  2. Indicated that interest rates hikes are likely in 2022.

The combination of these factors will put heavy upward pressure on mortgage rates, making borrowing more expensive for home buyers and real estate investors.

$400,000 Loan at 3% is $1,684
$400,000 Loan at 4% is $1908
The difference is $224 per month and $2,688 per year.

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  1. Showcase your marketing power
    Your listing presentation should first and foremost showcase how you and your brokerage will elevate the property's availability. Illustrate how you and your team will effectively market he home, and give examples when possible.

We are fortunate to have the power of television and media illustrated throughout our listing presentation, and we detail how our successful television program and our brokerage elevated brand bring unmatched attention to our clients and their listings.

  1. Remember, presentation is everything
    How you present the listing to the clients is paramount. Tailor it too the client's personal preferences so that it resonates best with them.

  2. Showcase your expertise
    Throughout the presentation

  3. Develop Creative Marketing Ideas
    Even through you might not have the listing yet, don't wait until the contract is signed to highlight our creativity. Develop dynamic and innovative ideas for how you would market the property and include those in your presentation.

  4. Include examples of past marketing
    Don't forget to include examples of past marketing pieces and mailers that have performed well. You can either display these digitally in the presentation or provide clients with hard copies.

  5. Highlight your accolades
    Did you win an award within your brokerage? Break a few records? Include these milestones and accolades in your presentation to help you stand out your competitors.

  6. Give your expertise
    Include a detailed analysis of the comps in your sellers area so that they can understand why reached the suggested listing price for their home.

  7. Brokerage information
    Incorporate information on your brokerage, in addition to any national or international organizations your brokerage is a affiliated wit because it helps clients understand more about your brand and its marketing.

  8. Upgrade materials
    IF you're trying to land a higher priced listing, consider shelling out a little more cash on presentation materials.

  9. Be Yourself
    Above all, the best thing to bring a listing presentation is your authentic self. Be confident and utilize your knowledge and expertise to win the client over and land the listing.

Maximize early exposure through your social media
- Facebook
- Instagram
- LinkedIn
- TikTok

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Buyer Transaction Checklist

Prepare offer
Buyer signs agency disclosure and purchasing agreement\
Open Escrow
Inspect Property
Order Appraisal
Email home insurance contact info to buyer to obtain quote and setup with Escrow
Confirm Closing Date
Disclosures completed
Perform final Walk through
Final loan documents signed - noted and trust deed for loan
Close Escrow

Top Tips for unexpected extras
For Buyers:

For a home inspection, bring donuts for the morning or pizza for lunch because people get hungry,
After inspection and repairs are agreed to, give buyers some moving boxes and tape
When the house closes gift wrap front door.
Bring a home made dinner to buyers on move-in day.

For Sellers:
On moving day, bring some pizza
If the sellers have young kids, give them "The Berenstain Bears Moving Day
For Sellers moving out the area, bring them a travel kit with their favorite snacks, drinks and pet treats
When the house closes, put a ribbon on the door

Seller Transaction Checklist
Listing agreement and agency disclosure signed
Request documents from seller
Create new listing MLS and upload photos
Order Inspections
Vet any offers received and present to seller
Email Fully executed agreement to transaction coordinator
Confirm earnest money has been deposited
Ensure all documents are signed
Close of escrow and deed recorded
Congratulate seller and bring closing gift.

Essentials of a successful Listing presentation
1. Preparation
2. The Listing Appointment
3. Before you leave, Ask for the listing

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Learn how to create landing pages or use the ones already created! Plus post them on Facebook and boost for engagements

What is a landing page? It is a page where visitor's land on when they engage with an ad or offer.It's main purpose is to drive action by offering something of value in exchange for lead information.

Lets check out some New metrics on listing landing pages to boost engagements and much more!

Join us as we talk about new optimizations on Facebook that can help you get more engagements!

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We featured the part 3 of Mari Smith's livestream webinar "Facebook 2022: What Marketers need to know"

Facebook ads best practices

  • Creative a cohesive strategy
  • Integrates multiple channels + email
  • Test,Test,Test
  • Use posting testing feature in creator studio
  • Find your unicorn posts & promote those
  • Use on-platform FB ad adjectives:
  • Messages - Messenger, whatsapp, IG direct
  • Lead Ads - forms, calls, chats
  • Facebook likely to add more targeting options that leverage activity on Facebook

"ADPOCALYPSE"

The cookie is Crumbling
- Tacking pixels less effective
- Advertisers do rely less on third party data
- New Facebook attribution system coming...
- Facebook will continue to develop its own tools to combat the crumbling cookie

Counter-Cookie
- Use First Party Data
-e.g your own email list
- Lead magnets, quizzes,surveys, contest, etc.
- Collected directly from the source/your audience, so you know its accurate and relevant to
your business
-

SMB Small budgets
- How can small businesses that done have BIG BUDGETS reach their audiences on Facebook and instagram.
- Do all that you can ORGANIC!
- With ads, use small incremental budgets and test,test,test!!

2 Sets of metrics
- Proxy of metrics
- These are precursors auto your business metrics
- fans/followers, reach, impressions
- Engagement: video views, reactions, comments, share, clicks, saves
- Business Metrics
- These 3 metrics should

MER VS, ROAS
- Media efficiency Ratio
- Total revenue / Total Paid media spend
- e.g $10,000 in sales and ad cost is $1,000 MER = 10
- Marketing Efficiency Ratio
- Total Revenue / Total Marketing Spend on All channels

Chatbots

Native Vs. Third Party Chatbots
- Messenger + Instagram
- Instant Reply
- FAQS
- Keywords in comments with #hashtags
- Custom keywords in DMs
- & more
- Chat Plugin
- Manychat, mobile monkey, chat fuel
- More sophisticated campaigns

Key Take Aways
1. Organic is not dead
- increase your organic reach with VIDEO
- Native, Live, Stories % Reels
2. Metaverse is coming but stay focused on the FUNDAMENTALS of your business and marketing
3. Double down your groups
4. Configure your native chatbot
5. Focus on your own first party data
6. Measures the right METRICS? (2 buckets)

"Content is king but engagement is Queen and she rules the house" -Mari Smith

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We are featuring the part 2 of Mari Smith's livestream webinar "Facebook 2022: What Marketers need to know"

Scheduling Content
- Creator Studio?
- Business Suite
- 3rd Party App

NOPE!

Creators
- $1Bn investment to entice content creators
- Reels play bonus program
$530 for 200k new plays
$35k for 50m new plays
- Stars
New: buy in store

What is exactly is the METAVERSE?
Meta's Plans
- Meta plans to spend $10 billion
to develop a virtual-reality
- Immersive
- Sense of presence
- Building community = key part

Updates to groups
- subgroups (free)
- subscription-based paid sub groups
- shops for selling merchandise
- Community fundraisers
- community chats
- live audio rooms
- tons of admin features 'admin assist'
- PLUS download members
- questions is coming!

FB and IG Shops
- Live commerce
- FB & IG Live selling
- teens taking over purchasing for families
- 60% of web purchases are now impulse buys
- shops coming to groups
- Sell merchandise
- Sell digital products

Facebook Ads Best Practices
- Create a cohesive Strategy
Integrates multiple channels + email
test,test,test
- Use posting testing feature in creator studio

Watch the video and find out more!

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We featured Mari Smith's live stream entitled "Facebook 2022: What Marketers Need To Know"

Who is Mari Smith? She's a premier Facebook marketing expert also known as "Queen of Facebook", social media thought leader, Seasoned live webcast Host and brand ambassador to several top companies.

Topics covered:

  • Meta's top priorities
    1.Facebook, instagram
    2.where marketers should focus
    3.is the meta verse relevant to you right now?

  • Organic Reach tips

  • Best performing content formats
  • FB and IG Reels
  • Facebook Groups Updates
  • Facebook ADS best practices
  • And much more!

Organic Reach Tips:
1. Post more video content
2. Use Facebook LIVE regularly, if you can.
3. Favor image post with a link
4. Add hashtags to all posts
5. Mix up the frequency, try posting less often
6. Strive to have 1-3 active stories in any given 24 hour period

Image Posts
- Post images with link and CTA
- Above the fold ('See more button')

Video:
- FB watch platform
Native Video
Premieres
- FB and IG Live
- IG and FB reels
- IG and FB stories
- IG Video (IGTV)

Facebook Live:
- Try 1x/week
- 10-45 Minutes
- Schedule with the new Facebook live event

Reels:
- Big emphasis for Creators
Compete with TikTok
- Reels on instagram outperform all other content formats
Crosspost from IG to FB
- Short form Video
60 seconds

Stories
- Top of feed, top of mind
- Create in IG and crosspost to FB
- Aim to have 1-3 active in any given 24 hr period
- IG is testing 60 second stories

Colored Background
- Question
- Quote

Link posts
- Typically get the lowest reach and engagement
- Top 20 domain account for about 2% of all news feed content views
Youtube is no. 1
Used to get very low reach

Live and Audio Rooms
- Profiles, groups, pages
- Coming to more users
- Create a post + replay
- Can schedule in advance

Events
- Free
- POE - Paid online event
- Classes
with rooms (>25 people)
Group Chat

Podcasts
- if you have a podcast, definitely add it your Facebook page!

Best performing content types
- Facebook live video
- Image
- Native Video
- Link
- Status

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Whats happening in Las Vegas Real Estate Market? Check out some of the recent statistics we shared in the Las Vegas real estate market!

According to Dr. Yun, Why interest rates are going to edge up? because the government is not going to buy many mortgage backed securities. so when that happens, the rates rise.A lot of people that were in forbearance are coming out of it and they need to sell their homes.

Start farming the non-occupied homes because those people just might to buy another house given that you are telling them that this might be the right time to buy another investment home

We also made a review on last weekend's show with Marketing Max and Steve Wolfe talking about some
Recent news on California.

Join us we talk about relevant informations in the real estate market today!

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We have a special returning guest, Steve Wolfe of Re/Max estate Properties from California, He's going to share some latest real estate market and business news in California.

In Redondo beach, for the first 18 days of December they had 82 pending and 19 available. It's really tough in California, As of now, the media price in LA county is about 765.

If there's no inventory right now,how do you control inventory? Steve stated that he re instituted all his farming areas and moving forward, he started to realize in the last 18 months a lot of agents have given up on prospects.

Coalition seeks tax on property sales over $5 million to fund LA's homeless housing
The coalition will begin collecting signatures in January and hopes to get about 65,000 signatures by April to qualify for the November 2022 general election.

Get in touch with Steve at 310-372-5777

Join us as we talk about some recent updates and intricacies of working and living in California!

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Don't forget to watch Mari Smith free live stream webinar entitled "Facebook 2022: What Marketers Need To Know" talking about some Facebook strategies that can boost your business and social media presence!

2022 Real Estate Market Look Here's look at what's happening in the market right now and what to keep an eye over the coming months.

Housing Inventory Poised To Recover After the tight inventory of 2021, the year shows signs of meaningful recovery. New Real Estate listing rose by around 5% in 2021. If this trend continues, expect more properties to hit the market in 2022

Expect Smaller Home Price Gains Home values are expected to use slower in 2022, which might make the market a little better for buyers than the previous years.

Growth in Starter Home Listings Housing inventory is shifting toward smaller homes as the share of homes having between 750 and 1,750 square feet has increased about 7% from 2020. This could be good news for millennials looking to purchase a starter home.

Historically Low Interest Rates With mortgage rates near all time lows, buying now may mean locking in a a very low interest rate, the low interest rates make it a much more affordable time to buy a higher-priced home.

Cities are making a comeback The 2021 rise in remote work led to many Americans moving to the suburbs, however, many homebuyers are looking to live in the city again. Housing industry data reveals online searches for urban properties surged.

How to pickup your ideal neighborhood Whether you're buying or selling a home this year, here are some questions to ask yourself when deciding on a neighborhood.

What do you like or dislike about your current neighborhood? Determine what you want in your next neighborhood by examining your current one. Knowing what traits you like band don't like will you choose.

Do you want to be able to walk within your community? Walkable neighborhoods are becoming increasingly popular, so if it's important to you, make sure your new community is walking distance from your must have amenities like restaurants, shopping or a gym

Do you prefer a close-knit community or want some anonymity? Some people you prefer the camaraderie of a tight-knit community where every knows their neighbors, while others prefer peace and privacy

What kind of commute do you want? Perhaps you don't mind a longer commute and view it as personal time to reflect and listen to music, audiobooks or podcasts.

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Smart Goalsheet S - Specific - What do I want to accomplish? M - Measurable - How will I know if I got there? A - Achievable - How can it be achieved? Do I have the necessary resources/ skills? R - Realistic - What is the purpose or benefit of accomplishing this goal T - Time - By what date will I achieved it.

We featured Tom Ferry's Podcast Experienced entitled "Moving the needle on YouTube: Getting Views and Getting Leads" which talks about effective strategies and hacks for creating success in YouTube - fast.

Find out why it's worth it to put money behind the video content and get their top SEO strategies to generate more business!

Video Marketing is one of the most powerful marketing tools as it fosters engagement, storytelling, and authenticity.

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State of the market The 2021 market experienced frenzied activity due to low inventory and high demand. The specific details of any market varied depending on location, but these national trend are worth nothing.

Mortgage Stats While rates have show a slight increase, they still remain at ultra-low levels, making it an excellent time for new buyers to obtain homeownership.

Today's Buyer Profile Despite a shortage in inventory, home buying activity remains strong. Here are some key buyer statistics and an overview of the values and behaviors of buyers in today's market.

41% of buyers searched online for homes before looking in person 94% of buyers were satisfied with the home buying process 34% of all buyers were first-time buyers, an increase from 202

Today's Seller Profile It's been a seller's market! Whether you're thinking of upgrading, downsizing or moving to na new area, these latest insights will help you make the most informed decision possible

The average equity a seller had in their home is $85,000 Homes sold for a median of 100% of the final listing price. Listings received an average of four offers before closing.

The State of the Agent The use of technology continues to increase in popularity, but there is still an emphasis on real-life interactions. Ultimately, skilled, supportive agents are the key to homebuyers and sellers achieving their real estate goals.

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What marketers need to know in Facebook on 2022?

We featured a video from Mari Smith, talking about what marketers need to know this coming 2022. How to enhance your digital presence in social media. Facebook can help you increase brand awareness, find potential leads, increase web site traffic, boost sales and intensify customer service.

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Tune In for Brian Buffini's Annual Bold Prediction Broadcast today, December 13, 2021 at 10 A.M PST with special guest NAR Chief Economist Dr. Lawrence Fun.

Brian will cover - the State of Market in 2022 - How to combat industry disruptors and build business that lasts - Strategies to stay focused for a profitable 2022

Jumpstart your Business in 2022!

We also talked about Gary Vee's book twelve and a half, talking about empathy. It is defined as the ability to identify and understand another's situation, feelings and motives. Why is it important for success? It improves your capacity to communicate with others, to be part of a team and to improve your leadership skills.

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Today, we have a brand new guest, Jennifer Belcastro of Berkshire Hathaway. She's been in the real estate business for a year and a half and she has closed 20+ transactions this year. She will be sharing her ways on how did she do it!

What are her key things that made her successful in her real estate career?Be a people person, show them that you really care. Build a good relationship with your clients. The ability to control the situation and still make it about them. Do more farming, getting your name out there is just the big thing.

You got to recognize where your strength is, where you're really good at and what you really like to do. Join us as we talk about her experiences on her real estate journey!

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We featured Tom Ferry's podcast, 4 actions you need to take before 2022. He shares 4 effective strategies than can elevate your real estate game.

4 actions that you need to take before 2022:

  1. Reactivate your past clients

What's a good "no" question to reactivate them? "Hey guys! Are you out of the real estate market in 2022?"

  1. Identify your top lead sources Go back and review all your lead sources. What can you do to engage with them again?

  2. Identify your top marketing plays What marketing strategies generated the most results with you?

  3. Make time to make it happen

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Today, We will be talking about chapter 4 of Gary Vee's book, Twelve and a half and we also featured Gary's video entitled "Make positivity Louder" which talks about positivity.

Being positive does not happen in an instant. You have to deal with situations and emotions everyday that fill further challenge the habit of positivity.

A positive attitude can increase productivity, which benefits in your personal and business life. When you have a positive attitude, you believe in your abilities and you are able to achieve your goals.

Optimism is "hopefulness and confidence about the future or the successful outcome of something"

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Today, we featured some notable lines in Gary Vee's book, Twelve and a half.

One of the skills that an entrepreneur needs to successfully lead a business, self-awareness ranks near the top of the ladder. Entrepreneurs who have an understanding of their own emotions,personality,strengths and weaknesses can better engage with employees and clients.

Join us as we talk about how self-awareness can make a great impact to yourself and your business.

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We featured Gary Vaynerchuk's book entitled Twelve And A Half. It talks about leveraging the emotional ingredients necessary for business success. Gary explored the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself.

Gary's secret success is using these twelve traits in varying mixtures, depending on the situation. He provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

12 emotional ingredients 1. Gratitude 2. Self Awareness 3. Accountability 4. Optimism 5. Empathy 6. Kindness 7. Tenacity 8. Curiosity 9. Patience 10. Conviction 11. Humility 12. Ambition

Join us as we talk about some notable pages of the book!

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Today we have a returning guest, Erin Pierson Mills if eXp realty, she is going to share some tips on how to get your offers accepted from the buyer side.

She also gave us an update regarding their Mckee Ranch in Las Vegas. Erin says that a local family is very serious on purchasing it and plans to maintain the name and what they have started.

No single strategies can guarantee a immediate success, but there are ways you can strengthen your offer and market it more attractive. Getting your offers accepted is not always about coming in with the highest offer. It's important to foresee what exactly the goals are and creating the offer that meets each other's expectations.

"Some people don't like change, but you need to embrace change if the alternative is disaster"

Join us as Erin shares her experiences and tips from her clients and how she handled it!

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We featured the part 2 video of Tom Ferry's blueprint with Courtney Gracia sharing some tips on how to efficiently use reels and stories.

Is instagram reels and Facebook stories a good marketing tool for businesses? Can a real estate agent use these tools in their social media marketing strategy? Join us we talk about some tips on how to fully utilize reels and stories!

Get real with Reels! - Behind-the-scenes - Be 100% real - Tell your story - Reels-only sneak peek - Evergreen content - Teach your audience a new skill - Share insider tips and tricks - Celebrate a stand-out employee - User-generated content - Record a 'day in the life'

Top 5 accounts to follow @mosseri - Adam Mosseri, Head of Instagram @creators - Instagram Creators @smexaminer - Social Media Examiner @tiktok - Tik Tok App @hootsuite - Social Media Management tool

Let's Talk Facebook... I mean Meta. Boosts your google ranking - SEO Builds Reputation Social Proof Promote offers or events Community through groups

Stats that matter - Facebook reaches 59% of the worlds networking populations - Facebook is the worlds third most visited website - 80% of Facebook users only access the platform on a mobile device - 500 million people use Facebook stories daily - 1.8 billion people use Facebook groups - % of Facebook users visit a local business page at least once a week

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Today, We featured Tom Ferry's podcast with Courtney Gracia,talking about social media.

How does social media makes a great impact on real estate? With social media, home buyers, sellers and agents all have greater access to resources, real time information and opportunities that might otherwise be missed. Agents can with other agents, brokers, service businesses and even retail and eating establishments to grow their reach

Crush Social in 2022

What Do I Look for? These key interactions help the algorithm determine feed ranking: Time spend: Are you going to spend time on the post? Likes: How likely are you like to the post? Comments: How likely are you to comment on the post? Saves: How likely are you to save the post? Taps on Profile: How Likely are you to tap on the profile after seeing the post.

Content Triangle - Film the content - Edit - Post across all relevant platforms - Listen and track insights - From listening to comments, insights, feedback document new ideas for content - REPEAT!!!

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Answer These 6 Questions If You Are Building A Business!😮

"Some people don't like change buy you need to embrace change if the alternative is disaster" -Elon Musk

Give the real estate commission away for free! What does that mean? Getting the consumer to call them and pay you a referral fee!

  1. What/When is your exit? How long are you going to be in the business? End Date? 2. What business are you in? Sellers, buyers, investors 3. What is your TAM How big is the addressable market? 4. Who are you? Do you have your style? 5. What are you building? 6. What are your unique facts? Competition is ferocious Be Remarkable

Homework 1. 2022 - 2026 - Where are you head and how? 2. Who is your business build for? - - The customer or for you? 1. What team do you build to accomplish your why? 2. What marketing do you need to apply to get response? Both traditional and current methods 3. What branding you need to get searched for?

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We featured a video from Tom Ferry with Jeff Mays talking about more effective listing strategies! One of the challenges real estate agents face in today's market is the planning and implementation of an effective real estate listing strategies.

The real estate industry goes through highs and lows. It is dependent on several factors such as interest rates, economic conditions and other necessary factors. Join us as we about talk listing strategies that can help you throughout your real estate journey!

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If you close a sale, you make a living. If you make an investment of time and service to your farm. You can make a fortune and have more time. Look at this market as the best opportunity you have right now.

Today, we have returning guest, Marc Conn of community access lending they are a mortgage lending company located in Las Vegas. Join us as we talk about what's happening in the mortgage market!

What is a Mortgage Insurance? It's an insurance policy that protects a mortgage lender or title holder if the borrow defaults on payments or unable to meet contractual obligations of the mortgage.

Mortgage insurance lowers the risk to the lender of making a loan you, so you can qualify for a loan that you might not otherwise able to get.

If you want to get in touch with Marc Conn you may reach him at 702-929-8220

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We listed 73 homes yesterday, 94 under contract and 106 closings with 27 days of inventory YTD

23 Single family homes under $400k just listed 700 single family homes under $400k active

$400k Sales Price 10% down 30 years

P&I $1,517 Insurance $66 Property Tax $26

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Roadmap to retirement Whether you're a business owner with a few employees, an entrepreneur or working a traditional 9 to 5, make retirement planning a priority now. Use these strategies to get you in the fast retirement!

  1. Define your goals Write out what you want to accomplish financially in retirement, here's a few examples - Increase wealth through investments - Improve lifestyle - Not running out of money

  2. Calculate Expenses You will still need to live! List out your expenses, including: - Living Expenses - Debt payments - Insurance/Healthcare - Taxes - Hobbies/Travel - Children/Grandchildren

  3. Create your plan Determine how many ear you have to accomplish your goals. Create your retirement budget that includes income and expenses. Be sure to: - Factor in non-environment income like social security, pensions and real estate holdings. - Estimate investment income

Buyer Transaction checklist - Prepare offer - Buyer signs agency disclosure and purchasing agreement - Open escrow account (deposit earnest money, etc.) - Inspect property - Order appraisal - Email home insurance contact into to buyer to obtain quote and setup with Escrow - Confirm closing date - Disclosures completed - Perform final walkthrough - Final load documents signed - note and trust deed for loan - Close escrow

Top tips for unexpected extras Here some things top producing agents do for their buyers and sellers

For buyers - for a home inspection, bring donuts for the morning or pizza for lunch - because people get hungry. - After inspection and repairs are agreed to give buyers some moving boxes and tape - When the house closes, gift wrap the front door - Bring a homemade dinner to buyers on move-in daily - a month after closing, contact buyers with the following offer. " Now that the dust has settled, we'd like to treat you to a home cleaning so you can really enjoy the place.

For sellers - On moving day, bring pizza. - if the sellers have young kids, give them the "The Berenstain Bears" moving day - For sellers moving out of the area, bring them a travel kit with their favorite snacks, drinks and pet treats - When the house closes, put a ribbon on the door (for the new buyer) - Six months after closing tell them "we hope you're loving your new home - when's a good time for window cleaner to stop by and wash all your windows - on us?!"

Essentials of a successful listing presentation Its essential to conduct a exceptional conduct an exceptional listing presentation to show your seller that you are the right person for the job! Follow these three steps to showcase your expertise.

  1. Preparation The most important thing you can do to ensure a successful listing appointment is to have a pre- listing phone conversation with the seller. The purpose is to build apart with the seller and find out some key information by asking questions:

  2. Listing appointment At the beginning of the listing appointment tell the seller what you plan to go over with them

  3. Before you leave: Ask for the listing Even if they need a few days to think it over, make sure you ask them directly for their thoughts While still in the driveway, write them a personal note to thank them for their time and the opportunity to meet them. Be sure to include your business card with the note and leave it on their doorstep. Follow up with a call in the next few days if you haven't heard back.

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1.Sales and Marketing Definition of marketing: promotion, advertising, networking and lead generation for your business

Definition of Sales: the daily focus - Turning potential leads into customers - Generating more business from existing customers

  1. Customer Service Definition of customer Service: The creation, production and fulfillment of your product or service To your customer. It also includes operations, logistics and the administrations of your business.

  2. Financial Management Definition of Financial Management: Overseeing the income, Expenditures, profits and cash flow of your business

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5 years - 60 months Rent $3000 60 payments = $180,000 0% interest = $00 0$ Tax deduction = $00 % equity = $00 $180,000 Paid - Nothing Gained

Mortgage $3000 60 payments = $180,000 80% is interest = $114,000 30% Tax deduction = $43,000 5% equity = $150,000

$193,000 equity &

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Questions to clarify your vision

  1. What does my dream business look like? What do I really want?

  2. What are the greatest strength's of My business My brand Myself My team To Build Upon?

  3. What problem does my business seek to solve? What will I be known for?

Who is the enemy? Who is the dragon to slay?

Examples: -We're the #1 in our market/state/country? -We're the most (5 stars) reviewed business in town -We've won the "best places to work" in our city -We helped 25 (2,500) families buy/sell real estate, while adding 2 investment properties a year to our portfolio

Q: What Am I Building?

5 Parts of the planning?

  1. What worked in 2021? (To build on)? 2. What are my business goals/results for 2022? 3. What Am I building on/adding in 2022 to achieve my new level of results? 4. How I do I synthesize it into actionable steps? 5. What's the most important thing (ITO)?

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We featured another clip from Tom Ferry's podcast experience talking about effective strategies for pricing a home. A strategic market price will complement your marketing campaign and position your client's home effectively in the marketplace.

Pricing a home in a way that will encourage a time sale is quite challenging for home sellers and often for realtors. Join us as Tom Ferry and Jeff Mays talks about strategies when pricing a home!

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Having a solid real estate script in your foundation gives you the confidence needed to establish a connection and achieve good results. Utilizing effective scripts for buyers to more effectively manage the home buying process.

Join us as Tom Ferry and Jeff Mays talks about new scripts that people haven't heard before that will provide better customer service to your clients!

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Are you building a house made of straw? A house made of twigs or are you building a solid foundation for your business that no matter what happens to the market, it's going to stand strong.

We featured another video from Tom Ferry's blueprint talking about being strong while building your business and how important it is to get your mind set in the right place because we want to make our business as sustainable as possible, that can work to up and down markets and always competitive.

1.What does your dream business look like?

  1. What are the greatest strength of your business today?

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Is your business ready for what's to come?

We featured Tom Ferry's blueprint event that talks about building your business.

Look back at 2015 trends 1. Teams controlling Markets (That's happening) 2. Teams selling Like Brokerages (80+ and counting) 3. Commission Compression 4. Big Whale hunters 5. Agent Brand Explosion

The agent of the FUTURE 1. We run like a business 2. Brand building - Created Trust / Connection at scale 3. Marketing and business development - attract and convert 4. Trusted advisor consultations with clients and potential clients 5. Improving Skills and developing Your team to maintain relevancy and continuity of experience

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If you are comfortable where you are, you won't have motivation to change.

To build a data base and your business, you need motivation and drive. A data base is not just names and address. It is information about them and how you rate them: A+,A,B,C and D for delete. You will not have a "boss". You have to push yourself until consistency and practice removes the fear or rejection or lack of confidence.

If calling give you palpitations, sweaty palms, nervous twitches and your voice is shaky, you are not alone.

Who is your database? 1. Sphere of influence. - 30 contacts per year 2. Wear a badge - give out cards with QR code - Ask: Would you like to be on my Las Vegas VIP Market Newsletter? Get name, email address and then ask for phone number (carry small notepad or use your phone to capture info.) 3. Give your card to everyone you come in contact with... The waiter, the vale attendant, the cashier, the hostess, etc. Learn the Mayor Campaign. Say it over and over again until it rolls off your tongue. 4. 100 list 5. Phone contacts = 7% are interested in real estate 6. Agents in California, Arizona, Utah... Where are you from? That is an opener. 7. Farm - monthly letter, Monthly CMA = 24 touches. Use a system or title company to get phone numbers and email addresses call XXX daily - based on your GCI goals (231 contacts per months for $300,000 Net income). 8. Open houses - Consistent Schedule 9. Social Media - 5/5/5/5 Direct messaging works

Homeowner Data Resources

Bee Savvy Gives recommendation to: 1. Title Company - FREE 2. Remind - FREE 3. Vulcan 7 - $ 4. BeeVerified - $

Other sources 1. REDX 2. My + Plus leads 3. Espresso Agent 4. Landvoice 5. Cole Realty Source 6. Property Radar 7. BatchLead 8. LandGlide 9. Mojo Dialer

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We have a returning guest today, Camie Mosley. She's a producer and screen writer for Horror genre. Today, she's going to talk about her script writing process. Camie started out in the Real Estate industry but after a while she started to follow her passion for writing

How did she choose the this horror genre? It's actually dedicated to her mother because she loved notable authors like Stephen King. Watching horror films together with her mother during her younger years was their bonding time.

Join us as she talks about her experiences throughout her journey and her future goals!

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Cain Tapp is on board today! Join us as we talk do recap about business planning

2022 Business Planning

  1. Financial 2. Sales and Marketing 3. Customer Service

Planning your business in 2022? 1.Sales and Marketing Definition of marketing: promotion, advertising, networking and lead generation for your business

  1. Definition of Sales: the daily focus - Turning potential leads into customers - Generating more business from existing customers

  2. Customer Service Definition of customer Service: The creation, production and fulfillment of your product or service To your customer. It also includes operations, logistics and the administrations of your business.

  3. Financial Management Definition of Financial Management: Overseeing the income, Expenditures, profits and cash flow of your business

  4. Here's where to start - Make a list of all your fixed expenses - Make a list of all your irregular expenses - Everything else is discretionary spending

  5. ABC your home expenses - A's are need that you can do nothing about - B's are needs that you can do something about now - C's are wants

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We featured another video from Tom Ferry talking about Time management. Becoming a real estate agent will require you to develop habits that keeps you improving throughout your career. Distractions can lead you to manage your time ineffectively. If you find yourself in pressure with time management. This video might help you!

How to win the day?

Win the day Make 5 check in calls Write 3 personal notes Add 1 person to your database

Win the week Grab coffee with a favorite client Host at least business-to-business lunch Average at least 7 pop-by

Win the month Contact all of your clients Send an item value to your database on the 1st of the month Send and eReport on the 15th of the month

Win the year Host at least 1 client party Measure your results vs. goals Work with a coach

Remember: Win 2 hours = you win the day Win 4 days - you win the week Win 3 weeks - you win the month Win 8 months - you win the year

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We featured a video from Tom Ferry talking about Rich vs. Poor money management. Tom talks about a business strategy on how to manage your money. Every financial goal requires patience and dedication with consistency towards your goal.

When owning a business, make sure to hire a good CPA because they can help you save money over time.

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Buffini's statistics = 20 face to face or voice to voice contacts to generate one "Referral contact". Typically, 1 out of 3 turn into a closing.

Proactive Activities Based on Changes you made to your Business Goals. We recommend the following updates to your Weekly Activity Goals

How to win the day?

Win the day Make 5 check in calls Write 3 personal notes Add 1 person to your database

Win the week Grab coffee with a favorite client Host at least business-to-business lunch Average at least 7 pop-by

Win the month Contact all of your clients Send an item value to your database on the 1st of the month Send and eReport on the 15th of the month

Win the year Host at least 1 client party Measure your results vs. goals Work with a coach

Remember: Win 2 hours = you win the day Win 4 days - you win the week Win 3 weeks - you win the month Win 8 months - you win the year

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Planning your business in 2022? 1.Sales and Marketing Definition of marketing: promotion, advertising, networking and lead generation for your business

  1. Definition of Sales: the daily focus - Turning potential leads into customers - Generating more business from existing customers

  2. Customer Service Definition of customer Service: The creation, production and fulfillment of your product or service To your customer. It also includes operations, logistics and the administrations of your business.

  3. Financial Management Definition of Financial Management: Overseeing the income, Expenditures, profits and cash flow of your business

  4. Here's where to start - Make a list of all your fixed expenses - Make a list of all your irregular expenses - Everything else is discretionary spending

  5. ABC your home expenses - A's are need that you can do nothing about - B's are needs that you can do something about now - C's are wants

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Whats going on in Vegas?

139 New Residents per day 5.8 new Residents per hour

Jeremy Auger joining Raiders Executive team This weeks trip marks the seventh time A's executives have been in Southern Nevada as they explore possible relocation to the area.

We featured a featured a video from Ethel M Chocolates showcasing holiday cactus garden lights in Henderson! You should check out.

We certainly face challenges at every step of our real estate journey. Our guest for today, Anetta Repogle talks about some of the lessons and challenges she learned over her real estate business. She shared how did she handled and overcome these challenges.

A lot of owners don't realize that if they hire unlicensed and uninsured people to work on their home, if they get hurt, they are 100% liable. Just to save a few hundred dollars, it is not worth it

A homestead exemption allows a homeowner to protect the value of her principal residence from creditors and property taxes.

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Zillow's astronomical iBuyer growth Zillow's iBuyer business grew so fast, so quickly! That it literal broke the company, forcing an Abrupt shutdown in Q3 - the three months that broke the business - Zillow purchased more houses in the previous 18 months combined

What's Next: Zillow 3.0 While Zillow 2.0 may have been a failed experiment in iBuying, what captures the imagination is the next iteration of the businesses. How will Zillow leverage its massive competitive advantage and its iBuyer learnings for Zillow 3.0

We featured a video from Tom Ferry's show that talks about how to stand out with a crazy market

The Three demos that are moving 1. Downsizes 2. Trade Uppers 3. Super Seniors

Median age of home sellers (Percentage distribution of all sellers who sold a home In 2020)

11% 16-34 years 19% 35-44 years 17% 45-44 years 22% 55-64 years 24% 65-74 years 9% 75 years or older

  1. Whats the crazy offers that will separate you from everyone in your market 1. What's an offer that actually resonates with the majority of today's home sellers

Highest price, every time (guaranteed)

Free handyman services for Irvine Terrace Home Sellers

Refresh & Relax - You deserve a street-free sales process

What does "Fair Market Value" mean in this housing market?

"Would you like a crazy offer on your home?

Build your own lading page that covers (or inside Facebook) - Create & test Facebook/Instagram Ads - Send an email to your database with a link] - Send a smaller to your farm or around recent sales with QR code that drives - Send a mailer to your farm or around recent sales with a QR code that drive them to the landing page - FYI, asked Paul to simplify the capture to just first name, address of the home, how much would their crazy offer would be?

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We shared Tom Ferry's Video that talks about winning on a hyperlocal level!

471 conversations 35 listing appts = 7& conversion to Listing Appts

Marker insights and questions 1. Home price appreciation in 2019 and 2020 was (x) 2. Inventory if off by (x) of the normal levels 3. Buyer demand is (x) creating multiple offers and driving up prices 4. Sellers in 2021 will capitalize on record low interest rates, incredible buyer demand & how covid has changed the meaning of "home"

-Who do you know that's thinking about selling? -have you had any thoughts of selling?

Here's one of the biggest Takeaways from Zillow's announcement: An analytical company interviewed Zillow months ago, they said that they are calling over a million a day in the United States, well guess what, they are not calling them anymore! So you may have the chance to call them! If Zillow can do it, you do too. This is a perfect opportunity to talk to people and reach out to them one way or another.

We also featured a short ad video inspiration that can be very effective to your marketing strategy

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We featured an interview with Rich Barton, Zillows CEO from CNBC Tv. It talks why Zillow is getting out of home-flipping business.

We also shared a video from Tom Ferry's podcast with Keri Emery a Dallas Real Estate Agent she talks about why relationships matter with your clients, how to connect with them, remembering client details and building relationships with other agents.

Good relationships to your clients leads to deep and meaningful connections that create better friendships, stronger family ties and can even help in business. Better relationships mean better overall experience that will lead to more sales and referrals.

Creating a solid and genuine relationship to your fellow agents is just as important as building better relationships with your clients.

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We featured Tom Ferry's podcast with Robert Mack who talks about the importance of case studies to elevate your listing presentations, who is attracted to them, is prepping a home worth it and he even shared a marketing strategy that could elevate your real estate marketing game!

Prep & Marketing - 4 weeks - Miscellaneous repairs throughout the home - Painted the entire interior a light and bright off white color - Replace the older, worn carpet, with brand new light beige - Interior designer staged the home to show like perfect model home - Professional Photography - Custom 4 Page Color Flyers - Custom website & Targeted/paid instagram and Facebook social media marketing - Direct mail campaign - Aggressive pricing strategy to maximize home exposure.

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We featured Tom Ferry's Podcast which tackles the importance of role playing on your real estate career. Its a learning technique in which you are acting out situations under the guidance of a trainer. You will interact within the scenarios given, which encourages individuals to come together to find solutions. It can be useful as it build confidence, practice skills you are learning and develop problem solving solutions.

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139 new residents per day 5.8 residents per hour

Population growth by state 2019 vs 2020

  1. Idaho +2.12% 2. Arizona +1.78% 3. Nevada +1.54% 4. Utah +1.45% 5. Texas +1.29% 6. South Carolina +1.17% 7. Florida +1.12% 8. Washington +1.05 9. Delaware +1.04% 10. Montana +0.98

Origin of all Las Vegas Visitors Pre-Pandemic 2019

Western States 47% Midwestern States 12% Southwestern States 17% Easter States 10% International 14%

Mid-Year 2021

Western States 63% Midwestern States 13% Southwestern States 16% Eastern States 8% International 1%

Investing in Future 62% Total Projects $20.3B in Total Cost

29 U/C Projects $7.5B in U/C Cost

MSG Sphere at the Venetian 1.25M Additional Convention Space 12,500 Additional Hotel Rooms

Where are we Headed?

-Tourism Will Return -The Recovery will be asymmetrical -It's Vegas Baby!

Single home ownership Southern Nevada

Ownership Distribution 4.5% Ten or More-Home Homeowner 3.9% Between four and Nine-Home Homeowner 2.7% Three-home homeowner 7.7% Two-Home Homeowner 81.1% Single homeowner

Invitation Homes 2460 Progress international 2423 American homes 1,072 FirstKey Homes 1045 Tricon Residential 760

Opendoor 511 SFR Investments 481 Zillow 193 Amherst 140 Atlas 101

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We featured more tips from Tom Ferry's Podcast. Frank Hereda shares some tips on using property radar to target super seniors, Brian Elliel talks about the 140+ point marketing plan, GMB photos and social media management and Tim Lamb shares 4 strategies for referrals.

Having a strong marketing plan is an essential to your real estate career, because we market and negotiate for our clients.

Make your google my business page more interesting because it is an important and essential tool for generating leads and increasing your exposure as a real estate agent.

4 Strategies for referrals from Tim Lamb

  1. You have to Ask 2. Wow them with your service 3. Do they know how to refer you? 4. Train your sphere to send you more business

Today's conversation is packed with tips and proven strategies from some of the top agents in the business!

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We are featuring more tips from Tom Ferry's Podcast. Mary Jett talks about influencing your past clients, Patrick Ferry on door knocking, adding a QR code and video to letters and letter dropping, setting the commission percentage.

Take advantage of the iBuyer's pitch when communicating to your clients. Implementing QR code can attract potential buyers. It's simpler, faster and overall, more economical than traditional methods. Giving closing gifts to your clients is a simple way to show your gratitude. Something that shows your clients how much you value them and how much you appreciate their business.

These tips can highly improve your real estate career all through out.

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Top Master-Planned Communities in the U.S

Rank 1 Lakewood Ranch Sarasota,FL 2 The Villages The Village, FL 3 Summerlin Las Vegas,NV 🏡 4 Cane Bay Plantation Charleston. SC 5 Wellen Park Venice, FL 6 Valley Vista North Las Vegas, NV 🏡 7 Ontario Ranch Ontario, CA 8 Great Park Neighborhood Irvine, CA 9t Mission Ridge El Paso, TX 9t RainDance Windsor, CO 11 Inspirada Las Vegas, NV 🏡 13 Cadence Henderson, NV 🏡 23 Skye Canyon Las Vegas, NV 🏡

Five of the top 25 Top Selling Master-Planned Communities

Elevated Land Pricing + Increase Cost Of Labor + Increase Cost of Materials = New Home Price Growth

We featured Tom Ferry's Podcast entitled proven plays for breakthrough which talks about effective and proven strategies from some of the top agents in the business. Matt Barre shared a tip on Letters to non-owner occupieds.

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Newcomers to Clark County 2021 | Based on Drivers License Surrenders

Top 5 Cities 1. California 43.6% 2. Florida 4.4% 3. Washington 4.0% 4. Texas 4.0% 5. Arizona 4.0%

Where are the retirees moving? Top States 1. Florida 2. Arizona 3. North Carolina 4. South Carolina 5, Texas 6. Tennessee 7. Idaho 8. Oregon 9. Nevada 10. Alabama

Top Cities 1. Mesa, AZ 2. Scottsdale, AZ 3. Henderson, NV 4. Savannah, GA 5. Paradise, NV 6. Charlotte, NC 7. Fort Meyers, FL 8. Cary, NC 9. Eugene, OR 10. Tucson, AZ

139 New Residents per day 5.8 New Residents per hour

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Cain Tapp is on board today! Watch this video as he shares the Las Vegas real estate stat updates and cyber security tips.

  1. Keep your software up to date 2. Use anti-virus protection & firewall 3. Use strong passwords & use a password management tool 4. Use two factor or multi factor Authentication 5. Learn about phishing scams - Be very suspicious of emails, phone calls and flyers 6. Protect your sensitive personal identifiable information 7. Use your mobile devices securely 8. Back your data regularly 9. Don't use public wifi 10. Review your online accounts & credit reports regularly for changes

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Real estate is the greatest hedge against inflation

41% Real Estate 26% Stocks/Mutual funds 18% Gold 9% Savings/CDs 3% Bonds

We featured another part of the video from Success Summit 2021 with Seth Godin he states that if you're not being creative you're not going to stand out. Treat different people differently, something that is completely miss in the real estate industry.

He also talks about building with community. Zillow wants our job because we can be trusted, because we can do things when it's hard, we can do things when its not convenient, we go on the hook to do things for the people and tell them we are going to deliver the most important thing in life, Home.

Don't burn trust for attention, when you go out there give, give freely. Don't be like everybody else , stop doing what everybody else is doing. Work to get trust.

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The average homeowner gained $51,500 in equity over the past year!

Benefits of home ownership

Happiness The feeling of owning your own home is unmatched. You can fix it up, make it your own, get a dog, or plan a tree if you want. Doesn't that sound exciting!

Tax Savings The government rewards homeowners by providing excellent tax benefits. The interest paid on your mortgage and other home-related expenses can generally be deducted from your income

Appreciation Home values have a well-documented history of going up over time. This increase become equity you can benefits from when you refinance or sell. This increase become equity you can benefit from when you refinance or sell.

Equity Renting has often compared to paying 100% interest, but when you own a home and a mortgage is in place, a portion of you payment goes toward the principal balance on your loan. This build your equity and acts as a savings account.

Roots People who own rather than rent stay in their homes 4 time longer. This provides and opportunity to get to know your neighbors and connect with your local community.

Education Research show children of homeowners earn higher test scores and graduate at an higher percentage than those of renters.

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Some workers at several Las Vegas casinos faced vaccination deadline Friday Friday marks the deadline for certain employees at a number Las Vegas Casinos to get vaccinated in order to keep their job.

Thinking of your Halloween decorations? Check out some our simple and cheap suggestions!

Whats happening in the Lending World? Join us as Marc Conn gives us more insights!

What is Mortgage bond? It's a bond which holder have claim on the real estate assets put up as its collateral. A lender might sell a collection of mortgage bonds to an investor, who then collects the interest payments on each mortgage until it's paid off. If the mortgage owner defaults, the bond holder gets her house.

It is used to finance borrowed against immovable property, using that property as a security for the loan.

Debt Service Coverage Ratio indicated whether or not a property is generating enough income to pay the mortgage. Lenders use the debt service coverage as one measurement to determine the maximum loan amount when a real estate investor is applying for a new loan or refinancing an existing mortgage.

If you want to get in touch with Marc Conn you may reach him at 702-929-8220

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We featured Seth Godin's video from Success Summit. Its a good thing that there's Zillow in the industry. What he is saying is we can't be clerks anymore, we need to be the person with the purpose, the one who do you want your customer to be become and you have to express that with practical empathy, it means you really care. Seth also states that this industry is going to change more in the next 5 years than it's changed for the last 50 years.

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How often are you happy to receive email marketing from brands you're interested in?

14% daily 22.1% Several times a week 29.1 once a week 5.6 Once a fortnight 10.9% once a month 7.2% less frequently than once a month 10.9% not at all

Today we featured a video by Tom Ferry from the Success Summit 2021. Learn more about how Andy built his business while being mentored by Tom.

Get a Farm Find a farm that has less than 3% of competition, look if somebody owns that neighborhood because if somebody is already around that neighborhood, why are you going to waste your time?

Communication Skills This is a key skill for someone whose job revolves around working with people is going to to be communication. Real Estate is a people business and the way you communicate has direct impact on your success.

Confidence Confidence helps you look back at your previous successes, no matter how small, and use them as fuel for the future. It helps you feel proud of what you’ve accomplished in the past and hopeful for what you’ll achieve next.

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Tips for today!

Youtube Ads Youtube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need. It will help your real estate business consistently bring in new leads! It will give your business a massive impact.

Vlogging

Its one of the effective ways to promote your business, demonstrate your skills and knowledge, build relationships and build trust with your audience.

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Tip for today

Setting up a google my business account gives you more advantages over real estate agents who don't. It exponentially increases your visibility to searchers and offer them accurate and up-to-date information about your business. As a real estate agent you should be taking advantage of the benefits that google my business page has to offer.

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October build your business month

Your goal with social media should be to put yourself on the consideration set of the largest number of buyers and sellers in Las Vegas, right?

I'm making it simple. I'm giving you five types of content you should be posting regularly to achieve that goal

  1. Show the real you Lets establish this truism right out of the gate here.. People like to do business with people they feel are just like them. You will see that applies to several of the content categories throughout the video at the end of the tips.

The first one is to simple be yourself and don't be afraid to share that on social. I'm talking about you being you.

2.Be the knowledge broker When dealing with one of life's most precious personal and financial assets

You can go big picture and create a video of blog on "everything I've learned about the real estate in my [X] years in the business.

Virtual everything that you explain to a prospect, a buyer or a seller is a potential piece of social media content.

3.Show your love for the community In this category, I'm not talking home prices and days on market as much as I am talking about demonstrating you connection to you community as a whole. In short, make sure you're known for more than just a real estate in your town.

4.Social Proof Keep your foot on the gas and keep pumping out that social proof content and use your agent formula content too!

5.Behind the scenes Bravo TV wouldn't be what it is today if people didn't enjoy getting a peek behind the curtain of a day in the life of a real estate agents. Are you giving people that opportunity?

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iBuyer news DropOffer launches app that taps the 'Off-Market' for more inventory. Agents now have access to technology that connects buyers to off market homes with just few clicks.

The Drop offers app is the nation's first real estate app for expanding your 'off-market' home search options. Patent-pending technology connects users with any home not currently on the market, opening up much needed inventory for agents and consumers.

Open-door Boosts homes homebuying power with $9B borrowing limit Opendoor is on the hunt for more funds, according to a Bloomberg report. The iBuyer's new debt facility agreement will boost its borrowing power to $9B

We featured a video about the Mayor Campaign Role Play from Buffini, It talks about the opportunities to connect with your clients.

Listen to another great set of tips we featured too! It will help you with you to improve your real estate career!

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Giving gifts to your clients As a realtor, buying closing gift is a nice gesture to say thank you for allowing them to assist in the buying or selling of a home. It's not a generally expected but its a great way to show appreciation and will have a long term impact.

Texting It provides agents with a powerful platform to promote your listings. It's also cost effective and results can be very quickly analyzed.

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Tips of the day!

Tax records strategy: Remind your title company and finding out who has high interest rates.

Weekly email recap:

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We featured some of the tiktok users that uses the platform for sharing about real estate. Creators are seriously sharing informations that saves consumers money, helps them build wealth and keep from from making mistakes when buying a home

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Today, we have a returning guest named Anetta Replogle from Love Las Vegas Realty. She will share some of her experiences as a real estate agent.

She shared how she get along with her clients using pop-by's, advised other people not to be afraid to make change and made a live video to reach other people and make engagements.

Join us as we talk more about real estate!

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Tip for today

Create your own YouTube channel and use your name as the channel name because that's how people are going to find you. Use TubeBuddy and do the searching, do the in stream Ads.

We are giving you 16 tips to grow your business. Just pick one or two. Use them to meet your goals! I will post the clips of the videos so you can watch them one at a time. Pick one or two and watch them a couple times to really absorb the details. 🏃

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We featured Tom Ferry's video with some well known speakers Bill Pipes, Jeff Mays and Jason Pantana. They share top strategies they're seeing their clients use to get deals and move the needle.

Tip #1 We are giving you 16 tips to grow your business. Just pick one or two. Use them to meet your goals! I will post the clips of the videos so you can watch them one at a time. Pick one or two and watch them a couple times to really absorb the details. 🏃

Tip #2 We are giving you 16 tips to grow your business. Just pick one or two. Use them to meet your goals! I will post the clips of the videos so you can watch them one at a time. Pick one or two and watch them a couple times to really absorb the details. 🏃

Tip#3 We are giving you 16 tips to grow your business. Just pick one or two. Use them to meet your goals! I will post the clips of the videos so you can watch them one at a time. Pick one or two and watch them a couple times to really absorb the details. 🏃

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Daily blocking time for social media

Be intentional, focus 5 , relationship building, using lists, etc. make the time daily or at least a few time a week to do this

  • Time block 15 minutes a day at least 3 times a week to do this. It could be in the morning with your coffee as you start your day, lunchtime or even after dinner.

  • Set aside this time to engage with others, build those relationships.Check your notifications and respond to anything you are tagged in.

  • If you are active on more than one platform you are going to want to block off time for each platform. For example. You may block M/W/F from 9:00 AM - 9:15 AM for Facebook and the T/TH from 1:00 - 1:15PM for instagram

Putting it all together | Getting your calendar in order

Put it al together to create a smart plan. Download and print a free calendar (This one is my favorite) Map out your 2021 social media plan:

Download it, write on the Calendar any important days that you are taking off (i.e family birthdays, vacations.

Fill your calendars with your social media content.

You can also use this for other business planning.

Here's a simple forumula Now - Look at your calendar and pick a day once a month where you will do this each month for the following month. Block off one hour a month for this. Today's challenge may have been the hardest for some of you - But I can tell you if you can do this - it will truly make a big difference in your business. Remember - when it comes to video - done is better than perfect!

Time Blocking you monthly content creation

If you fail to plan, you plan to fail. It is critical to your success! Look at your topic list. Pick one topic a week and add it to your calendar. That Week - That is going to be your topic.

  • If you have 12 topics on your lists, you will add one topic per week for the next 12 weeks. - Add a topic you your calendar - pick a day each week and stick with it. - publish a video on this topic. Consistency Counts! Its just like our fave tv show - You know what day/time they come out. - You may even record it but we know! - What day you will be publishing you weekly content?

Creating your monthly pillar content plan

The best ways to stand out in Social Media .... Isn't just to post for the sake of posting. Be the purple cow post original content - Ideally Video Content

Brainstorm a list of topics What do you get asked all the time? And what do you know with you followers/ relationships?

What topics can up over and over? Is there a bubble? Who pays for what? How has covid affected the way you feel about your home? What would be your "I'd be crazy not to sell" Price? Should I stage my house? How many showing days before we look a offers?

Make a list of all those questions/topics. Start adding those to your calendar and time blocking on a monthly basis Come up with a list fo at least 12-15 topics

Monthly time blocking Block out time to engage with people

On your calendar, block out 30-60 minutes once a week where you will schedule content for the week ahead. Look at agent formula daily blogs for relevant content

  • Schedule your posts for open house, your new listing, Upload you new videos, or schedule other tips/graphics/ motivational quotes etc.

  • Batching is organizations - versus - just posting whenever - consistency builds trust and trust is what is all about.

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Only 95 days left in 2021! This is the last week of social media September. We can create a plan with goals if we write down the plans and our goals

Here is a calendar site:

https://www.calendarlabs.com/2021-calendar-templates

Download it. The first thing to do is to mark the holidays and the days you are not working This week let's fill your calendar with you social media plans. This is good for business planning too. Win the day action stuffs. Put this on the calendar.

Daily time blocking for social media In the beginning of September, we talked about being intentional and cleaning up your profiles.

Focus 5: 5 shares / 5 comments / 5 shares / 5 likes / 5 messages Relationship building and using lists. Make the time daily or at least a few times a week to do this.

On your calendar time block 15/30 minutes a day at least 4 times a week to do this. It could be in the morning with your coffee as you start your day, lunchtime or even after dinner.

-Set aside time to engage -Build those relationships -Check your notifications -Respond to anything that you are tagged in

Be active on more than 1 platform Block off time for each platform For example, you may block of M/w/f m/w/f from 9:00 - 9:15 for Facebook M/W/F from 9:15 AM - 9:30 For LinkedIn Tu/Th from 1:00 PM - 1:15 For Instagram

The Key is just getting it into you schedule so it becomes a routine.

We featured a video Seth Godin during the Nordic Business Forum which talks about on how to get your ideas to spread. A very empowering session with so much value. Learn to do things differently and attract people that need what you do.

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Today, we are going to talk about the high density product that's happening in San Diego with Bobby Martins of Martins realty group. He will be sharing tips on how to build a successful real estate business and building top producing team!

Bobby Martins is a San Diego Realtor, He's been in real estate for 20 years. He also trains young real estate agents that are coming into the market.

What's the wrong way of doing real estate? Bobby says that

"if you are a listing agent walking into a listing appointment are you going in to help that person? Or are you going in to help another person?"

Some real estate agents are thinking of their own sake rather than helping their clients.

What's happening in San Diego real estate market? The current situation in the San Diego market is that there's not enough open space, there's some but You just can't build everything at once. Recently, the local government have been changing the zoning laws especially along high transit areas, they are taking away the need for parking spaces.

There's a new law that states that every single family detached home in California can put an ADU in their backyard which means accessory dwelling unit. Another thing that they do is allowing you to do a fourplex on single family detached homes.

One of the things that bobby teaches to every real estate agent that he worked with is not being a sales person, we should be advisers that help our clients, build a relationship with them.

For inquiries, don't hesitate to reach out Bobby Martins at 858-204-7259

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