Techie Girl With the Lipstick Podcast: Recent Episodes
Ebony Looney
Techie Girl with the Lipstick podcast is for the small business owner and entrepreneur who have ever felt "tech overwhelm" in their business. Beauty consultant turned beauty blogger turned web designer turned business strategist, host Ebony Looney chats with business owners about how they have dealt with the tech overwhelm as they grew their business. You can expect interviews, coaching sessions and a bit of fun.
In this episode, Ebony talks with graphic designer Danielle Easler, owner of Fedora and Co., about the importance of creating a strong visual brand identity for small business owners.
Connect with Danielle Easler online at
- Linkedin - https://www.linkedin.com/in/danielle-easler-571909167/
In this episode of the Make Me Over Eb Podcast, Ebony talks with Opal Clark about how hair stylists can market and protect their salon businesses. Opal Clark, a licensed cosmetologist with over 35 years in the beauty industry, shares her valuable insights. She discusses effective strategies for marketing your brand, protecting your income, and ensuring financial stability with expert advice on health and disability insurance. Whether you're a new stylist or transitioning from another career, this episode offers essential guidance to help you succeed and thrive in the beauty industry. Tune in for practical tips and inspiring advice from a seasoned professional.
Highlights
00:00 - Introduction
02:15 - Opal's experience starting in the Beauty Industry
05:45 - Transitioning from Corporate to Entrepreneurship
08:30 - Importance of Mentorship and Business Knowledge
12:00 - Why health insurance is the most important asset for a stylist
15:45 - Steps to effectively market your brand
Connect with Opal Clark
- Website - wealthbeyondthechairwithopal.com
- Opal's Instagram - https://www.instagram.com/wealth_beyondthechair/
In this episode, Ebony Looney talks with messaging and thought leadership strategist Erica Breuer about how service providers can be seen as an expert instead of just an option. Erica shares invaluable insights on how service providers, particularly in wellness and beauty industries, can harness the art of communication to elevate their expertise at different stages of their business. Erica advises service providers, especially in wellness and beauty industries, on leveraging language to position themselves as experts, emphasizing transparency, commitment, and care in communication.
Follow Erica at www.ericabreuer.com
Follow Ebony at www.makemeovereb.com
Running a business takes a lot of work and time, and can affect our health and wellness if we're not careful. So in this podcast episode, I chat with family physician Dr. Nicole Y. Edwards about how to maintain a healthy balance between your busy life and taking care of yourself.
Connect with Dr. Nicole Y. Edwards: drnicoledo.com and abundantlifeconcierge.com
Connect with Ebony at makemeovereb.com
How do you stand out from similar service providers in your industry? In this podcast episode, Monica and Ebony talk about how storytelling and branding can help service providers stand out as different in their marketing.
The interview features Monica Valentine Reynolds from Vox Pop Marketing discussing the importance of infusing authenticity into branding for a more personal connection with the audience.
Monica emphasizes the need for individuals to bring their authentic selves to their brand to resonate emotionally with their target audience.
The conversation touches on the challenges of differentiation in a competitive market, where service providers may sound similar, leading potential clients to price shop.
Monica highlights the significance of discovering and showcasing the unique aspects and values of a business, helping it stand out and build brand loyalty.
The interview concludes with a discussion on the role of marketing professionals as "marketing therapists," encouraging clients to embrace their uniqueness and share their stories for a more impactful brand presence.
In this podcast interview with Jon Czeranna from Wit and Craft, the discussion revolves around the topic of branding and its distinction from having a logo. He explains that branding goes beyond just a logo and encompasses elements such as colors, typography, brand strategy, and positioning. The ultimate goal of branding is to create a unique identity within a competitive industry, offering customers a compelling reason to choose a particular brand. While a logo's primary function is to identify the brand, branding involves consistent messaging, advertising, and external-facing communication. The conversation delves into the importance of brand consistency and how it can be achieved without stifling creativity. Overall, the interview provides valuable insights into the world of branding and highlights the significance of developing a strong brand identity in a competitive marketplace.
In this episode we talk about how a lead magnet is like a Costco sample and why you need one on your website.
In this episode we talk about how to create a website marketing strategy for your business.
Is your brand / business stressing you out? Brand stress is real, but there is a way to deal with it. Ebony talks about how she deals with her own brand stress and how you can, too.
I'm excited to share with you my personal tips and advice on how to build a beautiful brand and business. As someone who has been in the industry for 20 years, I know firsthand the importance of creating a strong brand and how it can impact the success of your business.
In this video podcast, I'll be sharing my personal best practices on how to build a brand that is not only visually stunning but also authentic and memorable. From developing your brand voice and messaging to creating a logo and visual identity, I'll be walking you through every step of the process.
Why is everyone and their mama talking about ChatGPT? What is it? Does it matter for your construction business
In this episode we talk about the questions you should and should not ask your web designer and developer.
In this episode Ebony talks about how a company can know when it's time to makeover/redesign their website, and the steps they need to take to do it.
We are launching a new video podcast in March 2023. This is our test recording. In today's test episode, we talk about what it means to restart or makeover in our life and business.
Eb chats with Tina Gammin, owner of Socially Creative Designs, about social media, templates and running side hustles while working full-time.
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Tina Gammin is graphic designer with marketing experience spanning 13 years with various companies. As of this podcast she works full time at as a Marketing Manager at Neurohacker Collective.
She offering our listeners 25% off on her website sociallycreativedesigns.com. Use code 25OFF at checkout.
Getting help while running a non-profit
Eb's Interview with Dr. Vanessa Guyton, Victim Advocate training about how she runs manages her business and non-profit.
"It's ok to release some responsibilities and duties. My schedule, the people that are around me help me be able to be successful in the things that I do."
Dr. Vanessa D. Guyton, hushnomore.org, vanessaguyton.com
In the 6th episode of the "Techie Girl with the Lipstick" podcast, I chat with Shambi Broome, web developer and founder of Web Gyrlz Code about the about balancing the need for social proof on social media.
Shambi appeared in episode 2 of a previous podcast.
In the 5th episode of the “Techie Girl with the Lipstick” podcast, I chat with Tammy Davis, owner of Blue Bird Property Management, located in South Carolina about how she uses technology to keep up with the changing times in the real estate industry.
In the 4th episode of the "Techie Girl with the Lipstick" podcast, I chat with Beth Ruffin, author and career coach about how to build systems in our business, not try to do it all and create a career we love.
About Beth: Beth Ruffin is an author, speaker and business coach who teaches others how to be inclusive in business. Beth has spent 20 years in Corporate America with experience in Financial Services, Healthcare, and Technology. She has a proven track record in strategic planning, diversity & inclusion, project management, mentoring, customer relationships, and career advancement. Beth has spoken at Walt Disney World, Culture Con, the National League of Cities, Columbia College, the University of South Carolina, and at the Diversity Best Practices Conference. Connect with Beth on LinkedIn or her website at BethRuffin.com.
In the 3rd episode of the “Techie Girl with the Lipstick” podcast, I chat with Tamika Washington, community manager at the ConverSpace about what’s it like to manage an event space and be a new business owner.
In the 2nd episode of the "Techie Girl with the Lipstick" podcast, I chat with Shambi Broome, web developer and founder of Web Gyrlz Code about how the changing tech trends of web development and how we ease the overwhelm of it all.
About Shambi: Shambi Broome is a web developer with over 15 years experience that is passionate about teaching kids to code. She founded Webgyrlz Code, a South Carolina-based 501(c)(3) non-profit program to encourage girls to explore careers in tech in fun ways. Webgyrlz Code provides training to girls in grades 3-12 to teach them how to code a web page using HTML5, CSS, and create animations and games using Scratch Programming.
Eb chats with Kaela Bailey about the changes in technology in the public relations industry and how women can use different tech trends to create a business for themselves without overwhelm.
About Kaela: Kaela Bailey has over 10 years of experience in marketing, public relations, broadcast media, and social media management, specializing in brand management and creative messaging with a focus on helping organizations build relationships between the public, the media, and business leaders. She is also the author of the children’s book “Zoey’s First Plane Ride” available on Amazon.com. Connect with Kaela on Linkedin.
She is also the author of the children's book "Zoey's First Plane Ride" available on Amazon.com
Read more at www.makemeovereb.com/episode1-how-p…ew-technology/