Creating Social Impact Podcast with Kat Luckock: Recent Episodes
Kat Luckock, The Social Entrepreneur Coach
The stories, knowledge and expertise of inspiring women from around the world creating social and environmental impact through social entrepreneurship. Discover how to measure and communicate your impact; generate more sales and achieve your goals as a change-maker by learning from their journeys of creating incredible social impact. Your host is Kat Luckock, the Social Enterprise Coach.
It's the start of the year so let's start with sales.
If 2023 is the year you want to create consistent, reliable sales in a fully aligned way to who you are consider joining my Aligned Sales Mastermind.
Stephanie Malon-Rufi, Owner of Spark Good, is a strategic business consultant and business leadership coach working with entrepreneurs who want to build their business to be a vehicle for social change. She draws upon 20+ years of experience working with social enterprises, start-ups and nonprofits and an MBA education with focus on entrepreneurship. She also co-hosts the Social Change Leaders Podcast, geared for social innovators with tips, actionable ideas, and stories to inspire from the front lines of social changes.
In this episode Stephanie shares her 5 C's for building a social change business, which are the pillars to all her work with clients and a great framework for you to look at your own business and explore what areas might need development or insight.
Find out more about Stephanie Malon-Rufi and her business, Spark Good, here
Take Stephanie's quiz to find out if your business is impacting social change.
Wow that was a long title, right?
But it's true, if you look around for specialist sales support in the social enterprise sector, it is very limited.
Back in January I shared a post asking why this was and ever since then I've been developing my programmes and support around this.
My Aligned Sales Mastermind (https://www.shareimpact.org/aligned-sales-mastermind) now includes the aligned sales method that helps you create your own aligned sales strategy, so you feel 100% confident and comfortable in the way you go about sales and selling your services.
In this episode I talk about: * Why I believe no one is teaching sales to social entrepreneurs * Why this is important * What I'm doing about it * What you can do to think about how you developing your sales knowledge and skills as a social entrepreneur
If you have a question about this episode, or would like to disucss how I can support you build your own aligned sales strategy and sell in a fully aligned way to who you are, message me on Instagram (@katluckockcoaching) or Linkedin (@Kat-Luckock).
After nearly 10 years as a social entrepreneur, and 18 years designing and leading social impact programmes, I thought it would be interesting to come back to this question for International Social Enterprise Day.
Why social enterprise? Why is it something I'm so passionate about? Why is it something I think, as business owners, we should all be pursuing? And what things do I feel we still need to overcome as social entrepreneurs?
It's all covered in this episode.
I hope you enjoy.
As usual if you have any reflections or questions after listening to this episode please do send me a message on Instagram or Linkedin. I always love to hear what you're doing as a social entrepreneur and that this episode has actually sparked some thought or question in your mind.
In today's episode I'm sharing exactly what you need to look at and implement to start creating consistent sales and continue to improve your sales and revenue in your social enterprise.
I also share 4 things you need to get your head around before making consistent sales possible.
If after listening to this episode you have any questions please message me on Linkedin or Instagram.
I briefly talked about my Aligned Sales Mastermind in this episode, if you'd like to find out more or apply you can do so here.
There is no better time than now to start thinking about how you can boost your sales in 2023, and planning in what you'll do differently to make this happen.
This episode, on three strategic ways to boost your sales in 2023, is going to be perfect for you if: * you have been making some sales but really want to ramp up the number of sales you make in 2023, to achieve some bigger goals; * you know there’s parts of you sales process that don’t feel fully aligned (aka there’s moments in the sales process where you get uncomfortable or hesitant); * you have some capacity to give you sales a little more attention in 2023
If you'd like to find out more about how I can help you boost your sales in 2023, check out my Aligned Sales Mastermind here.
If you have any questions message me on Linkedin or Instagram.
This episode is a replay of the masterclass I delivered in The Impact Entrepreneurs Club FB group on 17th October.
In this Masterclass I'm sharing what I did last year to simplify my business beyond recognition + nearly triple my annual income, whilst I worked less than 20 hours/week.
This is perfect for you, if you're an online service provider such as a coach, consultant or creative with a social or environmental purpose, ready to scale your business but not 100% sure exactly what to do.
It includes:
How I structure my offer suite so my audience knows the best way to work with me right now
The tech I use to automate key aspects of my business because there's just not enough hours in the day to do everything manually!
How I've structured my systems and operations in a way that doesn't take up loads of time
How I plan and manage "all the things" so they actually get done at the right time
And how I allow more space and freedom in my business, so I can spend more time with my girls!
- Instagram: @katluckockcoaching
- Connect with Kat on Linkedin
- Subscribe here to the podcast to receive weekly email updates of the latest episode and find out more about Kat here: www.shareimpact.org
Will Saunders is the founder and creative director at Good Will Studios - a social enterprise design studio based in Yorkshire. Will works with impact entrepreneurs and teams on social or environmental mission to build their Social Impact Brand, so they can have a purposeful and profitable business that does good.
In this episode we discuss:
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Will shares his own story of his purpose and how he redesigned his design agency with purpose at it's heart
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How to use branding as a force for good
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Will's powerful social impact brand framework and the 4 step method for building your own social impact brand
You can use Will's social impact brand scorecard to begin their own journey here: http://socialimpactbrand.co.uk/
In this episode Will invited you to join his next workshop here: https://www.goodwillstudios.com/socialimpactbrand
You can also connect with Will on LinkedIn or via his website: https://www.goodwillstudios.com/
Connect with Kat:
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode and find out more about Kat here: www.shareimpact.org
There are so many people out there these days trying to grab your attention on how to reach 6 figures, market your biz and make more sales and although certain approaches and strategies that you learn will no doubt help, what makes the biggest difference and allows you to sustain success is mastering what you're great at and the way you run your business aligned to your values and vision.
When I work with my clients we explore what they need in their sales process and how they embody their values within it. We look at what is and isn't working for them and importantly what they need to master.
In this episode I break this down and share how you can master your own sales approach too.
Inge de Dreu is the creator of the Playground for Entrepreneurs game, which helps entrepreneurship coaches to make their entrepreneurs more successful, innovative and also, happier and less stressed. She has a long history supporting both entrepreneurs as well as their coaches and is passionate about people who really stand for their dreams and projects.
In this episode we talk about: * How a boardgame can bring out the best ideas for your business * How to bring more playfulness and gamification in entrepreneurship * How playfullness can tackle fear of failure and improve your business
Connect with Inge
Find out more about the Playground for Entrepreneurs
Connect with Kat:
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode and find out more about Kat here: www.shareimpact.org
For a long time I have imagined being a room with over a 100 social impact leaders - imagine the energy, insight, ideas and wisdom in that room. I've wanted to create this type of community for a long time, and that time is now. This episode is intentionally a little bit different. It is an invitation to those of you who are ready for coaching and community - a space created for you to be your fullest self; a space for you to explore your leadership; and a space to discover new parts of your journey.
Listen to learn more, I hope you decide to join us.
Find out more about The Social Impact Leaders Lounge and join the free 2 week experience here.
Originally from the United Kingdom, Rebecca grew up working in the hospitality industry, studying Hospitality Management and working for large companies like Marriott Hotels as well as smaller, community based enterprises. She then went on to work in the non-profit sector, developing mental health advocacy services. Starting her first social enterprise in 2006, she went on to set up seven further social enterprise companies around the country. Rebecca moved to the US in 2014 where she founded a social enterprise called Buy Social USA, offering social procurement support services to global corporations, governments and anchor institutions. Rebecca has travelled both the UK and US giving presentations, training and mentorship on the development of sustainable social enterprise models. Her passion is the creation of collaborative, ground-up approaches to tackling local, national and global social, racial and economic inequity.
In this episode we discuss: * Social Enterprise models & governance in the USA * Social Procurement and how it can help social enterprises grow, as well as help corporates have a better social impact * The importance of accreditation for the social enterprise sector * ....and Rebecca's fascinating story of her journey as a social entrepreneur
Connect with Rebecca and find out more about Buy Social USA
Connect with Kat:
- If you love this podcast, share it with your friends by taking a screenshot of an episode you've loved listening to, and sharing it on Instagram stories, tagging me in @katluckockcoaching I'll share your post on my stories too
- Join hundreds of other social entrepreneurs and social impact business owners from around the world in - The Impact Entrepreneurs Club my free Facebook community to connect and learn
- Subscribe here to the podcast to receive weekly email updates of the latest episode and find out more about Kat here: www.shareimpact.org
I've recently changed my perspective on pricing accessibility and reflecting this in my business much more. In this episode I share: * How you can make your pricing accessible whilst still reflecting the value you give * My journey to changing my pricing structure * What I've changed and why
I hope it helps you explore why you price your services the way you do and look at alternative options for different audiences.
Sales in social enterprise is my thing, so when I find someone else equally as passionate about sales who also works in and gets social enterprise, I get very excited.
Nova Arkney is one of those people. She reached out to me just a few weeks ago and now you have the pleasure of listening to me speak to her about all the things we've been discussing recently, when it comes to sales and social enterprise.
Through her 10 year career, Nova worked in many different sales roles, including retail, charity and SaaS sales before she decided it was time to share what she knew with young people to help them to get into sales careers too. Having come from a working class background herself, she understands the power of the unique opportunities that exist in sales careers and the frustration of trying to do it alone. Social mobility has long been a focus for her and the ability to combine it and be able to share a career she loved is what drives her and AimHire every day!
In this episode we talked about: * The lack of diversity in the sales industry and why Nova chose to do something about it * How AimHire supports social mobility through it's expert sales training and recruitment service * Why good sales is all about integrity, honesty and standing by your values * The surprising fact about what "great" conversion rates look like in traditional sales * The myths about sales you need to let go of * The huge potential for the social enterprise sector if we took sales (and business development) talent seriously and addressed our biases about what it involves
Find out more about Nova Arkney and AimHire here.
Connect with Kat:
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode.
There are often times in business when we feel the pull to increase our revenue and profit but how do we do this and what options do we have? This episode shares nine ways of increasing your revenue and profit as a social enterprise.
Grab a note pad and pen to take notes with this episode.
If you have any questions after listening to the episode feel free to reach out to me on Instagram or Facebook.
Connect with Kat:
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode and find out more about Kat here: www.shareimpact.org
- If you'd like to work with Kat 1:1, find out more and apply here.
Lucy Findlay MBE is the founding Managing Director of Social Enterprise Mark CIC – the only UK based, international accreditation social enterprise that independently proves that businesses or organisations puts profits towards social or environmental good rather than creating shareholder value.
Lucy was awarded an MBE in the 2019 New Year Honours, and has been publicly recognised on the WISE100 index of the most inspiring and influential women in social enterprise. Lucy also blogs regularly on a range of topical issues affecting social enterprises.
In this episode Lucy talks about dealing with the recruitment crisis - how it's impacting social enterprises and tips on how to address it!
Find out more about the Social Enterprise Mark and how to apply for accreditation here: www.socialenterprisemark.org.uk
Connect with Kat:
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode and find out more about Kat here: www.shareimpact.org
Karis is the co-founder and director of award-winning social enterprise Social Stories Club, a gifting company making an impact.
Karis knew her calling in life was to introduce the world to social enterprises so she set about to create the most exciting gifts to give and receive: sustainable hampers filled with high-quality products each with a fascinating story of how delicious chocolates, beautifully smelling soaps, and warming teas are supporting reforestation projects, empowers individuals with disabilities and educates girls in tea growing regions. In each sustainable hamper, a story booklet is included so you can read about the positive social impact created.
Karis is passionate about supporting women to overcome the unique challenges they come up against in business, and runs the Power Her Up programme at the University of Edinburgh. She also runs the Startup Summer Accelerator with Edinburgh Innovations, where she features as a guest speaker.
In this episode we talk about: * What inspired Karis to start her social enterprise * The real challenges she faced as a new entrepreneur * The key shift that changed the success of her funding applications * Her insights for those just starting a social enterprise * The journey of Social Stories Club and the impact it's creating in people's lives!
Find out more about Social Stories Club and connect with Karis here:
https://socialstoriesclub.com
https://www.linkedin.com/in/karisgill/
Connect with Kat
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode.
I'm super excited to introduce you to one of my clients, Hedvig Sandbu, the founder of Abundate, an online language coaching business where she helps busy people find the time, methods and motivation to learn or improve their language skills.
We've had some fantastic conversations whilst working together about the power of language and importance of learning and using different languages, to change how we interact with other people and cultures and essentially change the world, through human connection.
So I was so pleased Hedvig agreed to join me on the podcast this week and share her depth of expertise and perspective on all things language learning.
In this episode we cover:
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What is language learning (or rather what it can be if you lead you're own way)
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How Hedvig uses neuro-science to inform her coaching practice, helping clients with language learning
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Top tips on how to get started learning a language or develop your language skills
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Loads of insights from both of our experiences
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Reflections on how we see language learning changing the world for good
Connect with Hedvig:Listen to Hedvig podcast, Learning a Language is not what you thinkWebsite:https://abundate.org
Linkedin: https://linkedin.com/in/hsandbu
Instagram: https://instagram.com/hedsandbu
Connect with Kat:
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode and find out more about Kat here: www.shareimpact.org
- If, like Hedvig, you'd like to work with Kat 1:1, find out more and apply here.
You don't need to grow your audience lots, but a little growth every week makes a big difference to your business.
In this episode I take you behind the scenes of five things I'm focused on now as I return to my business (post maternity), to grow my own audience of social impact business owners selling services online.
None of them are actually new things I've never done, they're just things I know I can improve on, even master, so I build momentum with what already works for my business.
I hope these 5 areas provide inspiration for your own business.
Connect with Kat
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode.
Janet T. Phan is the Founder and Executive Director of Thriving Elements, a non-profit dedicated to creating access and opportunities for underserved, underrepresented girls with long-term, 1:1 mentorship in STEM fields. Janet’s vision is to develop and empower young women in STEM to make a sustainable impact and inspire the next generation of women leaders. She is a Senior Technical Product Manager for Amazon's Project Kuiper and the author of Boldly You: A Story about Discovering What You’re Capable of When You Show Up for Yourself.It was an absolute pleasure to talk Janet about her journey to creating Thriving Elements and the incredible impact she provides through their growing mentorship programme. In this episode Janet also shares about: * struggling to overcome the obstacles in her life growing up as a daughter of Vietnamese refugees and navigating the American education and professional system; * her critical learnings from her own journey that she shares in her book to help women and girls show up for themselves, be open-minded, build their confidence, be situationally aware, and be biased for action; and * the power mentorship has played in her own life to help her get to where she is today as an incredible leader for change
"I want readers to find wisdom and advice to help them rise above their own circumstances, recognize their limitless potential, and achieve their goals - to show up for themselves! Showing up for yourself means to believe in yourself and have the courage to act on those beliefs. Boldly You is all about what’s possible in a person’s life when they recognize that they have the power to define their futures and honestly, that’s limitless."
Find out more about Janet and her book here:
www.boldly-you.com
www.thrivingelements.org
Follow Kat
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode and learn more about Kat here: www.shareimpact.org
Sales the lifeblood of our business but the area many of us come unstuck because of all the unhelpful beliefs, narratives and "truths" we've heard we "have to do" in order to make sales. Well here's 8 shifts I've made in my own thinking about sales to help me feel more aligned when it comes to selling and doing it more easefully.
At the end of this episode I tell you about my new 6 month group coaching programme with my Aligned Sales course, if you'd like to find out more or apply, message me via instagram @katluckockcoaching and I'll happily answer any questions you have.
Follow Kat
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode and find out more about Kat here: www.shareimpact.org
If you're always worrying about what should I post today, is this the right thing to say, how should I best share this? Then this is the episode for you. In this episode I share what you need to do to create messaging that attracts the attention of your dream, ready-to-buy clients so you can create more consistent income in your business.
This episode helps you get out of your own head, deal with the self-criticism and tackle the self-censorship so you're clients can actually get to know you.
Follow Kat
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode.
In this episode I talk about my 1:1 coaching and my new group coaching offer, if you'd like to know more about either then please email me or message me via instagram.
If you're ready to create 6 figures or more in your business, to enable your social impact, then making decisions is key to this. In this episode I address the many issues that slow our decision making down and cause us to procrastinate or "get stuck" in not taking action on our decisions.
in this episode I cover: * The power of decision making * The shifts needed in your understanding of what decisions actually are so you can make progress * Key things keeping you from making decisions * The importance of pricing decisions
Follow Kat
Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Last year I decided I wanted to train as a coach and develop my coaching practice, so I could work more deeply with my clients and help them get even better results. I chose to train with Optimus Coach Academy, founded by Ruth Kudzi and haven't looked back since.
The 6 month training for my ACTP Professional Coach Diploma was phenomenal and I'm currently working towards completing my hours as an Associate Certified Coach with the International Coaching Federation.
In this week episode I invited Ruth to not only talk about the coach training but also the social impact she is able to create through her successful businesses, why this is important to her and the power coaching can have to change the world.
Ruth Kudzi is the CEO of Ruth Kudzi Coaching Ltd and the Optimus Coach Academy. She is an award-winning MCC coach (ICF), coach trainer, best-selling author, and podcaster. Ruth set up Optimus Coach Academy in 2019 and has trained over 1000 coaches on the ACTP Professional Coach Diploma and CPD events they have held. Optimus is recognised as one of the most highly regarded coach training schools in the UK and is rated excellent by trustpilot.
Ruth combines over 27 years of study and experience in Psychology & Neuroscience with practical business building skills and comprehensive coaching experience having coached in her senior leadership role, for organisations and had her own practice working across leadership, career, mindset and business coaching: she has worked alongside FTSE 100 and Fortune 500 companies, NHS trusts, charities, the public sector as well as supporting SMEs and small business owners.
If you've been thinking about developing your skills as a coach, becoming a qualified professional coach or interested to learn more about how coaching could help your career I recommend you join Ruth's Coach Experience Week starting Sunday 13th March.
You can also check out the ACTP Coach Diploma with Optimus Coach Academy here.
(Please note I'm an affiliate with Optimus Coach Academy and will receive a commission if you choose to purchase their course/training).
If there’s one thing I know to be true, we all doubt ourselves.
Some more than others, some more so at particular times than others, but the doubt is there at different times and in different amounts.
Just because I’ve had success in my business, and you love listening to me twoddle on, on this podcast, just because I’m a coach doesn’t mean I don’t doubt myself, my business, and everything I do in it at times. And sometimes ALL THE TIME!
Doubt, like the annoying inner voice in my head, is something I’ve just learnt to live with.
Learnt to accept, and learn from.
Why am I dwelling on doubt?
Because I want you to know that the doubt you’re feeling about whether you’re doing the right thing, whether you’re business will make more money this year; whether you’ll fill your services and programmes is all completely normal; whether anyone cares what you do; and actually even needs your services. This doubt in no way reflects whether or not you’ll have any success.
What will define your results and level of success is how you choose to be regardless of this doubt. What you choose to go for. What you courageously step into.
It will be about…
Whether you choose to show up, even if you wonder whether it will make any difference.
Whether you dare to share the thing you’re nervous to talk about, in case someone judges you or worse mis-understands you.
Whether you dare to voice the part of you that’s often unspoken or unheard.
Whether you step in to being the woman you imagine you could be, and create what you desire.
Whether you deeply believe in the power that you hold to create your own reality.
This is how you overcome doubt, not by getting rid of it (trying to figure out why its there and how to erase it) but by moving through it, beyond it, to living in the “possible”. Living in what could happen even with this feeling of doubt? Because the opposite of doubt, I think, is hope, opportunity, possibility. Things we don’t know for sure but can lean into, try out, embrace….
Whether you believe it or not, I know that if you’re listening to this podcast you already have everything you need within you to create what you desire from your business. I know you have this huge vision you’re excited to create. I know you hold it in your heart, sometimes scared to let it out for fear of how others will understand or interpret it, how you’ll be looked upon for daring to dream so big.
But that vision is yours for the taking, yours for the creating. Yours and no-one elses. It’s within you and is ready to be created.
So if you’ve been feeling doubtful of what is possible this year. Know this you have everything in your power.
That first client. That next big milestone. That huge impact goal. Whatever it is you’ve got this and 2022 is going to be your best year yet!
Follow Kat
- Instagram: @katluckockcoaching
- Facebook Group - The Impact Entrepreneurs Club
- Subscribe here to the podcast to receive weekly email updates of the latest episode.
Ashlee Sang is a brand messaging strategist who’s passionate about helping people live out their purpose and create as much of an impact as possible. She started out in the international development space, where she worked with an NGO on human rights education. After living in Senegal for four years and freelancing on the side, she decided to use her communication and copywriting skills to serve more business owners and nonprofits. In a lot of ways, her journey and story align with mine. Instead of picking one single cause or impact area to focus on, she leans into her multi-passionate interests and serves a variety of purpose-driven businesses and organizations across causes. I love how Ashlee breaks down client personas and how to create your value-based brand messaging in a way that aligns with your purpose. If you’re wondering where to start with your brand strategy, this is the episode for you. In this episode, we discuss: * Striking a balance between structure and not feeling boxed in * The importance of laying a brand foundation * Whether you need to separate your personal and brand values * How to get to know your audience and create your client persona * Establishing your core messages to connect with your target audience
“Your brand messaging strategy should absolutely grow and evolve with you as the founder— with your audience as you learn more about them and with your skill sets as you uplevel them. ”
- Ashlee Sang Follow and learn more about Ashlee Sang:
- W: www.ashleesang.com
- IG: @ashleesangconsulting
- LI:Ashlee Sang
- Free Brand Messaging Template
- Newsletter
Follow Kat * Instagram: @katluckockcoaching * Facebook Group - The Impact Entrepreneurs Club * Subscribe here to the podcast to receive weekly email updates of the latest episode.
Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy. This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it’ll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit.
If you enjoyed this episode you may also enjoy:#83 Create Your Social Impact Story
37 Messaging that Makes Money with Sarah Mac
Did you know I started an education program for 11 to 14-year-olds? Eight years ago, my best friend and I started Solutions for the Planet, an education program focused on the sustainability crisis and empowering children to create change. At the start of running Solutions for the Planet, we soon realized that in order to attract, nurture and secure our dream partners and clients, we needed to change the way we communicated. Instead of focusing on what we wanted and needed as an organisation, we shifted to focus on our audience’s wants and needs. The thing is, your story is so much more than a chance to share your purpose or your background. It’s about connecting your journey and your purpose to your audience. Your target audience wants to go on a journey with you. The challenge is connecting your impact to their hopes, wants, and needs. Since becoming a coach for Social Entrepreneurs, I’ve started to realize many small business owners with a social and environmental mission are focusing on the wrong thing. They’re spending all this time sharing what they do when they need to be communicating why they do it.
So how can you map the difference you can create for your clients? How can you communicate your social impact story in a more powerful way? In this episode, I walk through how to create your story. Listen to learn the four steps to building your social impact story and how to spread your message with confidence. Mentioned in the episode: Solutions for the Planet
This is a mini-training I did for Ecopreneur Summit 2020, organized by Mel Bruce.*
Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy. This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it’ll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit. If you enjoyed this episode you may also enjoy:
74 5 ways to embed social impact in your business
75 3 income models from working with corporates to create social impact
With a background in corporate agencies, Liz Boer has worked with big-name brands like Ford Motor Company, Stitch Fix, and Bad Politics—brands moving millions of dollars every single day to drive their business through marketing. When she started working in sales, she realized there was a significant gap in the market. Female-owned businesses were struggling to position their brands, automate their businesses, and grow at scale.
Above all else, Liz believes in personal and financial freedom. For Liz, automating is the magic bullet to growing and scaling your business so you can create the life you want to live.
Organic marketing, however effective, is a slow churn. You can’t guarantee your audience will see your content, whether you have 15 or 15,000 followers. On the other hand, paid ads allow you to nearly guarantee your audience’s eyes will land on the post.
If you’re looking to automate your marketing and create more traffic, this is the podcast episode for you.
Full disclosure: Liz is my new Facebook Ads Manager. I’m so happy to have her on my team and I can’t wait for you to hear what she has to say about Facebook advertising and putting a piece of your marketing on autopilot.
In this episode, we discuss: * Making informed decisions with Instagram and Facebook data * Why organic isn’t the only way to drive traction * Where social entrepreneurs should start with FB Ads * Why measuring and understanding insights is crucial * The 3 components to focus on in your Ads
“It's automating our businesses, it's not having to work 80 hour work weeks to create this life and system that we are all really looking for. And Facebook ads becomes a way to automate our businesses”
- Liz Boer
Follow and learn more about Liz Boer:
W: lizboer.com
Podcast: Marketing to Millions
IG: @lizboer_com
FB: Marketing to Millions Podcast Community
Follow Kat:
Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy. This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it’ll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit. If you enjoyed this episode you may also enjoy:
80 Funding, Finding Clients and being consistently visible on social media
32 Getting started with social media with Kaeleigh Macdonald
After 15 years of working in the oil and gas sector, Elizabeth realized the corporate ladder didn’t inspire her anymore. Last year, she and her husband decided to make a massive shift. They left their successful careers in engineering, moved to Wyoming from Texas, and Elizabeth became an online business manager and integrator. Today, Elizabeth helps small business owners create a business and lifestyle that is sustainable, prevents burnout, and prepares their business for growth or change. She encourages her clients not to fall into the trap of always needing expensive platform subscriptions, a big team, or a big budget to be successful. Instead, Elizabeth helps her clients streamline what they do with the intention of making it manageable, attainable, and realistic. Up until about six months ago, I didn’t even know what an OBM was. But I’ve actually worked with Elizabeth on the OBM and integrator side in preparing for maternity leave. She’s been incredible in helping me understand my vision and implementing systems and processes. I know there are so many social entrepreneurs out there that could really benefit from hiring an OBM or an integrator.
In this episode, we discuss: * What’s an OBM? What’s an integrator? * How Elizabeth went from engineer to OBM * Why growing your team is cost-effective * How an OBM can help you with your processes * The importance of prioritizing your to-do list * 3 ways to work with Elizabeth
“Hiring an OBM or an integrator allows you to clear that clutter out of your brain and hand it off to somebody who's likely more skilled at those tasks and can do them quicker and more efficiently. It makes everything run a little smoother.” - Elizabeth Broderick Follow and learn more about Elizabeth Broderick: W: tractionbusinesssolutions.com
IG: @traction.business.solutions
FB: Traction Business Solutions
Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy. This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it’ll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit. If you enjoyed this episode you may also enjoy:
79 How a VA can help you grow and develop your business with Davey & Daphnah
69 Insights from building my growth team
This is a mini-training I did in my Facebook Group - The Impact Entrepreneurs Club.*
When I ask new community members, “What’s your biggest challenge right now?”, their answers range from finding clients to being consistent on social media.
All too often, we put so much pressure on ourselves as social entrepreneurs. It can be so hard to know the right step to take, or how to be more effective in your mission to create social and environmental change. How can you generate more funds to make a greater impact? How can you make sure you're more visible online so your dream clients can find you?
I know what it feels like to feel lost or unsure about which direction to take. That’s why I’m sharing a recent training I led in The Impact Entrepreneurs Club. The truth is, you’re not alone on this social entrepreneur journey.
In this episode, I share tips for how to overcome common challenges faced by social enterprises and businesses. We’ll cover how to shift from grant funding to an income model, the key to finding your dream clients, and how to be consistent on social media. Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
If you found this helpful, inspiring, and would like to know more... Join me for Lead with Impact - Six months, tailored 1:1 mentoring to help you get you to where you want to be.
If you enjoyed this episode you may also enjoy:
78 Why you should be making £40k a year
77 Pricing with confidence
Davey and Daphnah are a multinational digital nomad couple passionate about changing the way business is done by putting people and the planet above profits. After working as full-time English teachers in China, they wanted to combine their teaching skills and knack for organizing to make a bigger impact while having the freedom to travel. Just as they embarked on their digital nomad journey, Davey and Daphnah launched the Eco Helper to provide virtual support for eco-friendly and ethical online businesses. It quickly became obvious that this business was their future. The Eco Helper specialises in collaboratively supporting their clients by reducing to-do lists, helping them achieve balance, and most of all relieving the stress that comes with running a business.
When I started working with the Eco Helper, it became very apparent I needed help with organizing my business. Many of my systems and processes weren't written down or established; they were just all in my head. That's fine when you're working on your own, but when you start building out a team, you need to have those systems and processes written down. Hiring the Eco Helper helped me raise my game and become more strategic. That’s why I’m super excited to share this episode with you today. In this episode, we discuss: * Why Davey and Daphnah chose to create an eco-friendly business * When you should consider hiring a VA * Prioritizing education over selling on Instagram * What it’s like to work side-by-side with your partner * The power of collaborations and building your community
“We’re really trying to empower our clients and our community. Educating them about how they can make an impact on the planet and people doing different things in their business that are eco-friendly and ethical.”
- Davey Follow and learn more about the Eco Helper: W: theecohelper.com IG: @theecohelper
FB:@theecohelper Download the Eco Outsourcing Guide Join the Digital Eco Community to find out about upcoming digital cleanup events Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy. This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it’ll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit. If you enjoyed this episode you may also enjoy:
71 Being the CEO and what that really means
69 Insights from building my growth team
This is something that's been brewing in me for a while and wanted to share, but I’ve held back because of my own fear of how you will respond. I feel it's so important as women, as CEOs, as people leading for-purpose impactful social environmental businesses, that we need to change the conversation about how much it's okay to earn. Actually, this will help the whole sector change the way it thinks about paying. There is too much focus on paying the living wage (And I'm 100% behind that campaign. I think it's really, really important.) but it's not enough for the incredible skills, expertise, lived experience, knowledge and time people give to their work. This episode is for the empowered woman who knows she should be earning more in her business right now but is too afraid to set that goal of what she really wants. Whether it's 40k or whether it's another 5k on top of what you're already earning. I know deep down you want to be earning more not out of a place of greed, not out of place of just needing or wanting more, but out of a place of knowing that it’s going to help you, your family and all the things you want to be able to contribute to more. In this episode there are five different areas I talk about why I think this matters. As well as some practical reflections for you to think about how you can put this in place and how it fits within your current business. Have a listen and join me in this important and necessary conversation. Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Make Money Whilst Doing Good is for service-based social entrepreneurs ready to get started making consistent money through sales, with a rock-solid mindset and strategy. This course is not about making mega-bucks in a month, but it will shift the way you think about money and how you run your business, so you can set prices that work for you and generate the income you need to run a sustainable, viable business. Most importantly, it’ll help you get serious about what you're worth in a community that knows exactly why you're balancing doing good with making a profit. If you enjoyed this episode you may also enjoy:
77 Pricing with confidence
75 3 income models from working with corporates to create social impact
*This is a mini-training I did in my Facebook Group - The Impact Entrepreneurs Club. When I ask my clients, “What motivates you?”, they say it's knowing that they're making a difference. It's knowing that the work they're doing is creating that change, but they're actually delivering on the thing they set up their social enterprises or businesses to do. Pricing confidence is really about stepping into that place of knowing “When I make sales at this price point, what am I going to do with that extra income?” Recognizing that the pricing doesn't need to be a motive. The pricing isn't really what's important here. What's important is that you generate the income you want so you can actually create the change you want to see. If you don't feel right about your pricing, it's really hard to sell. When you don't feel confident about your pricing, either because you feel it's too low or it's too high, you can't really get behind it and bring the energy that you need to the sales Maybe you don't know if your pricing is right, you've had it in place for a while and you just don't know, you're not sure, you don't know how to check. Maybe you're just at the start of your journey and you really honestly just don't know even where to start with pricing, which is fine, it's a good place to be and you shouldn't worry about it. Pricing shouldn't be the stuff you get stuck on in your business. It should be the stuff that you're able to work out and decide on and move forward with, at whatever stage of business not just at the start. An important thing to remember is to review your pricing fairly regularly. Check if it's still working for you and your business and if it still reflects the value you're giving to clients and customers. If you know your pricing doesn't really reflect your true value, and you're feeling a nudge and a push to actually increase your prices. And you want to feel really confident about doing that, hopefully, this episode will help.
Mentioned in this episode: The Thrive Soicety
Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode. We all have huge goals but it's not always obvious how to reach them, which are the best steps to take, or how to stay motivated from one day to the next. If you’re struggling to know what to do next; how to generate consistent sales and desperate to start seeing momentum in your social enterprise then this is the membership for you. Whether you're just starting out or have been at this for years but are ready to attract more income, I'm here to help you decide where you need to take action so you can finally build momentum and THRIVE. Learn more about the Thrive Society Membership - the group coaching & mentoring experience for social entrepreneurs ready to thrive as a CEO whilst growing their organisations’ impact and income. If you enjoyed this episode you may also enjoy:
63 How pricing decisions impact our social impact
64 The simple shift in perspective to attract more dream clients
Working her way up to buyer level for many high street & designer brands, including Vivienne Westwood, Esther witnessed first-hand the pressure that fashion companies placed on their suppliers, the exploitation of factory workers & the environmental impacts of the industry. She saw the need for urgent change and realised she could not contribute to the broken system any longer. Rather than leaving the industry, she began working on a solution for a new and different business model in the fashion sector.
Fanfare Label was launched in October 2018 - an award-winning circular clothing brand changing the way people buy, wear & consume clothing. The exorbitant amount of waste generated in the fashion industry inspired Fanfare Label to represent the circular economy standard; the label is a representative of what fashion could & should look like.
As a non-traditional fashion brand or label, Fanfare has been featured in Vogue, BBC, Forbes, Glamour, Harper’s Bazaar, The Sunday Times & Drapers, just to name a few. Esther has also hosted several events including working with Oxfam, The Fashion Revolution & International Justice Mission to raise awareness on sustainability and human trafficking.
Fanfare, as a sustainable women's wear clothing brand, particularly focuses on the areas of circularity and the idea that we don't need newness all the time. They have a mixture of different recycled and repurposed collections, as well as sustainably designed garments using the latest innovative, sustainable materials in their collections and ensuring that they're biodegradable at end of life. In this episode we discuss: * The many issues with the traditional fashion industry that made Esther choose a different and more aligned path * Why Esther chose a circular model for her sustainable fashion brand * How this circular model enables Fanfare to generate an income while also giving back * The steps Esther has taken to build a brand and business in a way that feels right to her * What she’d like to see the fashion industry change when it comes to circularity * And top tips for consumers of fashion (ie. everyone) to consider before shopping
“Obviously, not every business is 100%, sustainable. But for us, it's really about just doing our best and considering everything and considering as much as we can as well. And that's about having a 360 view towards sustainability. So, looking at every different impact and seeing how we can positively influence that area.” - Esther Knight
Follow and learn more about Esther Knight and Fanfare Label: W: www.fanfarelabel.com
IG:@fanfarelabel
FB: @FanfareLabel
Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode. We all have huge goals but it's not always obvious how to reach them, which are the best steps to take, or how to stay motivated from one day to the next. If you’re struggling to know what to do next; how to generate consistent sales and desperate to start seeing momentum in your social enterprise then this is the membership for you. Whether you're just starting out or have been at this for years but are ready to attract more income, I'm here to help you decide where you need to take action so you can finally build momentum and THRIVE. Learn more about the Thrive Society Membership - the group coaching & mentoring experience for social entrepreneurs ready to thrive as a CEO whilst growing their organisations’ impact and income. If you enjoyed this episode you may also enjoy:
56 Starting a brand thoughtfully with Laura Rana
8 Building your African fashion business with Jacqueline Shaw
When I talk about ‘corporates’ I'm really just using that as a catch-all for any organisation or business to business work that you deliver. It doesn't necessarily have to be a corporate. It could be to charities, to other social enterprises, to the public sector, or to any small, medium and large business that may benefit from your services and or want to contribute to the social impact that you want to contribute to creating. It all works in a very similar way. Because actually, you're pitching to that business’ organizational needs, rather than you would if you're selling to an individual client, to their individual personal needs. There are three ways you can do this. You can try all three in your business or just pick one. Basically, those are models for how to actually think and frame your work with corporates which are part of your business model. It's part of what you do, how you do it, the approach that you take will probably depend on what you're already doing, the kind of social impact you want to deliver or create. And also your specific approach and your expertise, knowledge and skills. I think the vast majority of service-based social enterprises and product-based social enterprises could be generating significant amounts of income from selling to other organizations, businesses and corporates. It's a real missed opportunity that I'm super passionate about helping you with. In this episode, I'm sharing three core approaches that social enterprises can take when working with corporates to help them generate the income they need and, most importantly, deliver on the core social impact or environmental impact that they want to create as a business. Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
If you enjoyed this episode you may also enjoy:
74 5 ways to embed social impact in your business
67 Are you ready to sell to corporates
I know lots of you are service-based business owners and you really want to give back in some form. Regardless of whether or not you’re a social enterprise or you consider yourself a social impact business, there's a lot of you out there who are interested in having and creating some type of social impact, some way of doing more through your business and be able to report on that. This episode is exactly that. It's for you. Social impact has to be aligned to who you are, your brand, your business, the work you deliver, the people you want to support, and the beneficiaries you want to help. And that is different for all of us. Every single one of us brings a different story and perspective and worldview on the impact that's important that needs to be created and why we want to do that through our business. And that story matters. In this episode, I've picked five areas many service-based organizations and solopreneurs can actually build in or create more social impact through. Mentioned in this episode: Alyssa Keil, Social Impact Strategist Collaborative Future - founded by Tess Cooper Flourish CIC
Follow Kat
Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode. If you found this helpful, inspiring, and would like to know more... Book your Impact Strategy Session - a 90 minute intensive 1:1 session where we can create your impact strategy, explore what impact to measure and how, or outline what to include in your impact report & how to present it. If you enjoyed this episode you may also enjoy:
61 Where to start with measuring your social impact
72 Different Ways To Present Your Social Impact
Giulia is a brand strategist and digital marketing consultant with 18 years of experience gained across the EU, Australia, Asia and the UK. She’s also a passionate teacher and associate HEA fellow working at Kingston University. Giulia firmly believes in the power of purpose-led brands and in the positive impact on society that businesses can have. KnowThyBrand was first born when Giulia decided to leave the corporate world after her second child was born, in search of something with more flexibility to continue to grow her career while being there for her kids. After a while, something felt amiss, which led to Giulia coming to the realisation that her favourite projects were those she did pro bono for people in need (start-ups, mumpreneurs, community-ran organisations). Looking for a way to give back while still making an income, Giulia knew she needed to transition into a social enterprise - KnowThyBrand Women. She is dedicated to helping women in businesses to build sustainable companies and career paths through strategic branding and effective communication solutions. Social entrepreneurship is when you listen to your heart, your intuition, and let yourself be guided by what feels like the right thing to do, rather than what may be the traditional narrative about how to do good business. This is why I brought Giulia onto to Creating Social Impact podcast. In this episode we discuss:
- Transitioning an existing business into a social enterprise
- Their business model based on working with different classes of members where the large corporations cover the cost for pro bono work
- The critical importance of branding when starting or transitioning a business
- Looking at social enterprises as more of an ethos and a model, rather than a particular type of business that does a particular type of social good
- Plus so much more!
Follow and learn more about Giulia Iannucci and KnowThyBrand: W: www.knowthybrand.com
Podcast: knowthybrand.buzzsprout.com
IG: @knowthybrand
LI: KnowThyBrand
If you found this helpful, inspiring, and would like to know more... Join me for Lead with Impact - Six months, tailored 1:1 mentoring to help you get you to where you want to be. If you enjoyed this episode you may also enjoy:
47 Transforming your existing business into a social enterprise with Jenny Adjene
38 My journey to social entrepreneurship
It doesn’t have to feel scary or overwhelming. All too often we either put off measuring our impact and putting it into a report because it feels too heavy, cumbersome, time-consuming, and sometimes costly. Or we procrastinate because we don't know where to start. If you haven't created an impact report or brought together your data yet, don’t worry. You’re not alone, this is normal. There are very few social entrepreneurs, social enterprises that actually publicly share their impact data in a way that's really helpful and meaningful to their audience, customers or stakeholders. So this is exactly why you should! It's core to why we exist as social enterprises. I want you to release the expectation that it has to be this really ambitious, detailed, high-level report. You can show the incredible change that you've created in numerous creative ways that are so much simpler than that. In this episode, I share different ways you can present your data and the benefits it provides your business or social enterprise. Mentioned: Blog - Different ways to present your Social Impact Report or data
Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
If you found this helpful, inspiring, and would like to know more... Book your Impact Strategy Session - a 90 minute intensive 1:1 session where we can create your impact strategy, explore what impact to measure and how, or outline what to include in your impact report & how to present it.
If you enjoyed this episode you may also enjoy:#61- Where to start with measuring your social impact
46- Different ways to present your impact report and data
For a long time the idea of calling myself a CEO felt ridiculous, but then I explored what having a CEO in my business might mean and what I'd need to do to embrace that.
The truth was stepping in to my power as the CEO was hugely transformational for my business, and the surprising thing was I didn't need to be or do anything that was unachievable. I could be me, be a CEO and evolve in both.
We often tag so many emotions and stories to roles, we don't feel ready for when in fact it's easy to embody them when we explore how it might serve us better to embrace those roles and step in to our power of who we already are....rather than telling ourselves "we're not".
So in this episode I share what being the CEO means, it's a lot simpler than you might think and you're probably ready for it now.
Follow Kat
Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Rosa is a relentless optimist who still believes we can change the world. She has worked in education for 12 years in Oxford, both as a teacher and as a manager, embedding diversity and inclusion in lessons and supporting teachers in this aim.
Aware that not all children have a positive experience at school and that biases keep impacting working environments, she launched her social enterprise, EGALVIA. She focuses on tackling biases that can lead to racism and gender discrimination. Rosa provides anti-bias workshops and ongoing support within a framework for long-term transformation for charities, purpose-led businesses and companies committed to provide working environments where everyone can thrive.
She has lived in three different countries, brings cultural understanding to her trainings and has worked in marketing, administration and the third sector.
In this episode we discuss: * What are biases * How biases impact our behaviour and what we can do about them * How biases impact organisations negatively * How we can break biases * Why this is important for social enterprise leaders
Follow Rosa:
Linkedin: https://www.linkedin.com/in/rosaariasyague/
W: https://www.egalvia.org.uk/
As I’m preparing for maternity leave in October and scaling back my own tasks, behind the scenes we’re actually busy scaling up the business and really staying intentional and focused on what we want to achieve over the next six to eight months. I've been having questions from a number of you- “How are you doing it? How are you preparing for maternity leave? Who do you have on your team?” Clients are also curious- “I want to build a team. But I'm not sure how or when the right time is. I'm not sure who I need or how many people to bring onto my team? What do I get them to do? What are the first few things I should outsource or get support with? So in this episode of the Creating Social Impact podcast, we're gonna look at all of these questions. I'm sharing directly from my experience and insights of how I am building my own growth team. Wherever you are in your business, I hope this episode is helpful in thinking about how you could start to build out your own team, bringing people on to help you scale and grow your business and social impact in whatever way that looks like for you. Resource mentioned: Asana is the project management system my team and I use to organize, track and manage our work together. Follow Kat Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode. If you found this helpful, inspiring, and would like to know more... Book your Impact Strategy Session - a 90 minute intensive 1:1 session where we can create your impact strategy, explore what impact to measure and how, or outline what to include in your impact report & how to present it. If you enjoyed this episode you may also enjoy:
64 The simple shift in perspective to attract more dream clients
60 Lessons I learnt from doubling my sales
Ashley began her journey writing a blog. It quickly turned into a self care blog where she was sharing the lessons she was learning on her own self love journey through studying mental health counselling. She discovered life coaching, chose to walk away from my dream of being a therapist, and has since become a full time mindset coach. She supports female entrepreneurs in the mindset work to love themselves, trust themselves, and overcome self doubt and limiting belies as they grow there businesses. In this episode we discuss: * The importance of self-care and what Ashley means by "honouring yourself" * The difference between macro- and micro self-care * The simple question you can ask yourself to build micro- self-care in to your day * How this isn't about having rigid routines and consistent habits but finding ways throughout the day to check-in with yourself * How self-care is a social mission * Different ways Ashley supports clients to honour themselves and listen to their intuition
Follow and learn more about Ashley Rachel and her services:IG: @ashleyrachelcoaching
W: www.ashleyrachelcoaching.com
Follow Kat
Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode.
If you enjoyed this episode you may also enjoy:
65 How to use writing to reconnect with your unique voice with Adanna Onuekwusi
55 Finding your Fierce with Brita Fernandez-Schmidt
Maybe you've thought at some point along your journey you'll be ready to consider selling to corporates (or other organisations and businesses) in order to increase your revenue. But what if I told you, you don't need to wait. That in most situations where I speak to social enterprise owners, they're already able and capable of selling incredible offers to corporates with what they already have (knowledge, skills and expertise) and / or what they're already delivering.
Even if you've just set up your social enterprise it's possible that you could start selling to corporates straight away.
I cover it all in this episode, how you know and what you need to have (or put) in place to get started.
Follow Kat
Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs ClubSubscribe here to the podcast to receive weekly email updates of the latest episode.
Register here for the WEBINAR: How to start selling to corporates, which will be delivered live on Wednesday 21st July at 12pm (BST).
Do you understand the power of your WHY.
I believe your WHY can help you find clarity, make decisions, take action and find solutions to the things you're unsure about at the moment.
It's why I use it as a tool with most of my clients. When they know their WHY or when we reconnect to their WHY we can often quickly find solutions to the things their struggling with.
In this episode I talk about how knowing your WHY can help you define your impact strategy, decide what and how to measure your social impact and how it can help you make more money in your business.
It's also a great tool for connecting with people outside your organisation who you want to bring on board.
Listen to learn more about why your WHY is so powerful, and how to figure it out if you don't really know what it is yet.
Adanna Onuekwusi is an educator, writer and creative mentor, she is committed to teaching women how to harness the power of writing as an essential self-care practice that supports deeper connections and more fulfilling lives.
In this episode we talk about: * How you can use writing as an exploration of creative self-expression * How writing can enable you to connect with your unique voice and values * Different writing tools to use if you're just starting out (beyond just journaling) * How Adanna came to use writing as a self-care practice as a new mum * Why taking time to be with ourselves and our thoughts matter * ...and so much more!
Enjoy this powerful episode.
Find out more about Adanna OnuekwusiW: www.invictawriters.com
IG: @invictawriters
Follow Kat
Instagram: @katluckockcoaching
W: www.shareimpact.org
Facebook Group - The Impact Entrepreneurs ClubSubscribe here to the podcast to receive weekly email updates of the latest episode
If you doubt whether you'll reach your income goal, worry about whether your prices are too high, are constantly thinking about changing your prices or offer, wondering how to market to the "right people", worried about whether it's the "right" offer, and how you're going to persuade anyone to buy....then listen in.
There's no more need for doubt, questioning, wondering or worrying. In this episode I share the simple shift in perspective that's required to attract more of your dream customers, with ease and without worry.
It's simple and effective. And it's completely transformed my business.
As people motivated by a desire to create positive change in the world, and live and work aligned to our values, it's important our sales are aligned to our values too, and yet all too often we reject these to listen to what the "sales guru's" say we need to do.
I'm here to tell you, you can define and do sales your way, aligned to your values.
And if you want to learn more I have a few more spaces in my Aligned Sales Mastermind starting next week, find out more and join us here.
Follow Kat
Instagram: @katluckockcoaching
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Subscribe here to the podcast to receive weekly email updates of the latest episode:
As a service based business owner, working with other organisations, there's always a reason why you want to work with ethical businesses, social enterprises, campaigning organisations and charities.
It's probably got something to do with the fact that you want to be part of creating change in the world, and you see you can add value in this way with your knowledge and skills.
I celebrate this. I LOVE working with these types of organisations too.
But don't get stuck in a trap of thinking there is no wealth in these sectors, and that we can't create it and transform society in the process.
You are part of the solution but you need to step outside of your comfort zone and create some new beliefs about wealth, value and pricing. In fact, in my experience (15+ years working in the voluntary, community & charity sector as well as the social enterprise sector) we all need to shift our thinking when it comes to aligning price with value.
This is episode is all about this and why that's important, as well as some top tips on how to start making the shift.
Follow Kat
Instagram: @katluckockcoaching
Facebook Group - The Impact Entrepreneurs Club
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join the Aligned Sales Mastermind now, we have a few spaces left, starts 21st June 2021
Before setting up Ferris-Ockwell Consulting, Fran spent over two decades supporting innovation across social-purpose organisations, latterly as CEO of a housing charity. In her CEO role, Fran led the organisation to financial resilience through process of strategic and culture change, and income diversification through trading.
Since launching Ferris-Ockwell Consulting in February 2020, Fran and her team have helped dozens of organisations to respond successfully to the challenges of the pandemic, and to develop and implement ambitious but sustainable strategies which support their social and environmental goals.
In this episode we discuss: * How Fran became a CEO * What she did to change the organisations financial situation * Fran's top tips for working with and building relationships with your Board * How in her new business she has been booked out (despite a global pandemic) using one key tool, which we can all implement * Lessons in leadership to building financial resilience
Find out more about Fran:
www.ferrisockwellconsulting.co.uk
www.mantleco.io
Follow Kat, The Social Entrepreneur Coach
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
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Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join the Aligned Sales Mastermind here.
Learn more about how to work with me here.
Most social enterprise owners know they should be measuring their social impact, as it's core to who they are as an organisation, and demonstrating their social impact makes a huge difference to building trust and encouraging people to support, invest or buy from you....because you can prove you're actually doing and achieving what you say you want to achieve.
But how do you get started?
Well that's what we cover this week in the podcast.
Follow Kat
Instagram: @katluckockcoaching
Facebook: https://www.facebook.com/TheSocialEntrepreneurCoach
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I've made more than twice as much in the last 4.5 months than I did in the whole previous 12 month. How did this change come about and what have I learnt? I share it all in this episode.
What does it mean to be an inclusive leader? How can we lead in a way that contributes to creating a fairer, inclusive society? I know these are questions I grapple with and that you grapple with too.
Which is why I invited Georgina to join me on the podcast.
Georgina is a Serial Social Entrepreneur, Community Organiser, Programme designer, Project Manager, Systems thinker, Facilitator, Host and Coach. She is also founder and CEO of BUD, the UK’s premier consultancy dedicated to provide support to those leading positive change. BUD has been living and breathing “out-of-the-box” leadership methodology since 2014. Using unique and unconventional techniques, they're here to help you achieve the most with the people around you.
Georgina's been supporting leaders for positive change for over 10 years in enterprise and community using a variety of methods and tools. Her focus is to enable leaders and emerging leaders to unearth their potential and power and to move them towards action and creating change. She has worked with several organisations such as TfL, Local authorities, Semble, Power to Change, Specsavers, Community Organisers Ltd and more.
In this episode we discuss: * Why inclusive leadership matters * What being an inclusive leader means * BUD's unique ROC model for inclusive leadership * How social entrepreneurs and small purpose-driven business owners can be/become inclusive leaders * What Georgina's learnt throughout her career and journey as a social entrepreneur
Find out more about Georgina Wilson & BUD here:Website: www.budleaders.org
Twitter @BUDleaders
Do you always need a coach or mentor? No I don't think so but I do think they can be super helpful in keeping you on track towards your goals.
In this episode I talk about what the difference is between a coach and mentor, who might be best to work with at different times in your business, as they help in different ways.
I also share my journey to moving from being a mentor to becoming a qualified coach.
Why sometimes we're called to take a break and stop doing all the things in our business.
In this episode I talk about why I've had a break from sharing episode this past month or so, and how I'm managing pregnancy whilst business building, and not letting go of my ambitious goals.
Khushi Kantha creates sustainable, multi-purpose baby 'kantha' blankets, hand-stitched from reclaimed and ethically-sourced cotton and embroidered with empowerment by mothers in Bangladesh.
Their mission is to build better futures for the next generation, by creating opportunities for mothers to provide for their children with dignity, and contributing to the circular economy, promoting a shift from take-make-waste to reclaim-repurpose-reuse.
This is a recording from a conversation I had with Laura in my Facebook Group - The Impact Entrepreneurs Club.
I wanted to share it here because I think Laura brings a real clarity of thought and patience to how she is developing and building a brand. If you're doing the same you'll learn loads from how she is going about doing this.
If you would like to support Laura's crowdfund campaign which she mentions in this podcast you can do so here: https://www.crowdfunder.co.uk/khushikantha
Driven by her purpose, Brita believes that every woman has a fierce power to fulfil her dreams. (I can't agree more!) She coaches women to help them transform their lives by awakening, and acting on, the power they have within. Brita is an advocate and promoter of women’s power, women’s rights and equality and the author of Fears to Fierce - a woman's guide to stepping into her power.
She frequently writes and speaks publicly about the challenges women face all over the world in the context of poverty and conflict. Originally from Germany, Brita went to school in Venezuela and has throughout her career worked with women from many countries around the world. She now lives in the UK with her husband, two daughters and two dogs.
Brita currently serves as the Executive Director of Women for Women International – UK and is the Senior Vice President for Europe and External Relations globally. She co-founded Women for Women International in Germany in 2018. Brita is also the Chair of the Network Gender Action for Peace and Security and Chief Adviser to Fair Share. Previously she was the Programmes & Policy Director at Womankind Worldwide and she started her career as Policy Officer at the European Women’s Lobby.
In this episode we talk about:
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Brita's book "Fears to Fierce", and what it means to be 'fierce'
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How to find your fierce and embrace it
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Finding meaning, inspiration and purpose in life
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Owning and stepping into your power and techniques to do this
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Recognising your worthy of love now, as you are, and the importance of loving yourself first
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How all of this applies to you as a business owner and being more confident in your sales, as a social entrepreneur
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How Brita has applied this to her own life and career, and how you can do the same
Find out more about Brita Fernandez Schmidt:Instagram @britafs
Brita's website
Follow Kat
If you're a business and would like to embed more of a social or environmental mission or purpose into your business and explore becoming a social enterprise get in touch.
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
You know how important I feel about social enterprises creating a profit in their business which is why I invited Annette Ferguson Chartered Accountant & Certified Profit First Professional to join me on the podcast today.
Profit First is a fantastic cash management system, designed by Mike Michalowicz. Annette uses this as a certified professional to help small businesses apply it to their business, so they can generate a profit and pay themselves as well as everything else that has to be spent on in a business.
I wanted to share this method with you and explore with Annette how it can applied specifically to social enterprises, and the difference it could make.
All to often I see social enterprises (and other small businesses) pay for all their operating expenses before allocating revenue to profit, salaries, pension and tax. The Profit First model flips the traditional "profit = revenue minus expenses" to "revenue - profit = expenses".
Learn more in this incredible episode and discover how you can start making a cash profit too.
Find out more about Annette Ferguson:
Annette & Co Website
The Wealth Lab: Building Your Implementable Profit Plan The Weekly Finance Checklist Instagram: @annette_fergs
Facebook: https://facebook.com/annettefergusonuk
Follow Kat
If you're a business and would like to embed more of a social or environmental mission or purpose into your business and explore becoming a social enterprise get in touch.
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
This episode is a of a recorded session I ran with Nickala Torkington, as part of Flourish Together's week long series of sessions for International Women's Day this year (2021).
Nickala invited to me talk about this topic "putting the profit back in to non-profit" after a post I shared on facebook a few months back and subsequent conversations we had from it.
If you've been listening to my podcast for a while you will know how important I believe it is we re-evaluate and define what non-profit really means as social enterprises. And in this episode I explain it all, as well as discuss lots of other issues and questions that have arisen as a result of covid-19 over the past 12 months, for many social enterprises.
This is a different type of episode and brings insights not only from myself and Nickala but also some of the social entrepreneurs who attended the event and contributed their stories and experiences too.
About Nickala & FlourishNickala Torkington is co-Founder & Director of Flourish Together CIC. She has worked in the social enterprise support sector for over 15 years. She has directly coached and supported over 1000 social entrepreneurs to develop social projects, enterprises and organisations. She has worked regionally and nationally including roles at UnLtd – The Foundation for Social Entrepreneurs, Blackburne House and alongside HEFCE with some of the most pioneering universities in the UK and internationally, to enable them to innovate, resource and build ecosystems of support to further social innovation and enterprise activities. A social business consultant for 5 years she is trained in Social Value Measurement. She is recognised in the WISE100 list as one of the leading women in social enterprise in the UK.
Flourish Together CIC is a thriving peer network and social venture development consultancy that provides support, investment, learning opportunities, and specialist research and consultancy, to enable women change-makers to flourish. We provide an ecosystem of support through peer learning, mentoring, coaching and seed investment. To date over 600 changemakers have benefited from our support. We are a ‘Pay it forward’ consultancy which invests its surplus resources in growing the impact and supporting the economic empowerment of women changemakers locally and globally.
If you're a social enterprise in the North West of England you should definitely join the Flourish Network and find out about their latest events, training and support.
I loved my conversation with Lisa Erhart this week where we discussed all this and more, as part of my series of episodes for International Women's Day (and month).
Lisa is a Grants Assessor, Funding Mentor and Investment Associate drawing on 20+ years experience to create online programs for female entrepreneurs getting ready to scale their impact businesses. Securing external funding to support growth can feel like a hunt for an allusive golden chalice but it doesn’t need to be that way. That’s why Lisa has created the Smart Women’s Guide to Business Funding. She joined me to share her insights and suggested ‘next best steps’ for women with high impact businesses (yes that's YOU!)
In this episode we discussed: * What is business funding, and what's available to small business owners and social enterprises? * What the difference between grants and impact investing is, and how to decide what might be right for you and where you're business is at right now. * Why it's so important women explore funding and investment options for their business * Why we're often put off as women to even explore options to help grow our businesses * Where you should start, even if you're brand new and very small * What you need to have in place to get started * Where the money is and how to identify funding and investment
Find out more about Lisa:Funding4Growth website Join the Facebook community | Funding4Growth Instagram @funding4growth
Join Lisa's upcoming webinar here; https://www.funding4growth.io/fundamentals-webinar-UK
Follow Kat
If you're a business and would like to embed more of a social or environmental mission or purpose into your business and explore becoming a social enterprise get in touch.
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
Carrie B. VanWinkle, CFP®, is the trusted Advisor for Smart Women who are consciously investing their money to create positive change in their lives and in the world. She is a Socially Responsive Investment Advisor with the nationally recognized impact investing firm, Natural Investments (in the USA).
Carrie supports her clients as they navigate sudden money experiences such as divorce, loss of a parent, spouse, or other loved one so that they are clear and more confident to take action in their money life in ways that are aligned with their values.
Carrie shares how you make investments that matter, even with the smallest amounts.
We discussed: * How Carrie developed a career in impact investing after starting out in social work * What we mean when we talk about impact investing * How the negative messages and stories we have about money when we're growing up influences us for a lifetime unless we explore these * What the Empower your Money for GOOD framework is * How to use the framework to bring your values into your money life * How is it a tool used for our activism in creating social and environmental change? * Why is it important for women and other marginalized groups to engage in a healthy, confident, and aligned way with money?
Find out more about Carrie:Carrie hosts the Smart & Soulful Money® podcast where she explores the intersection of our relationship with money, feminism, activism, spirituality and sustainability. Instagram: @smart_and_soulful_money
LinkedIN: https://www.linkedin.com/in/carriebvanwinkle/
Follow Kat
If you're a business and would like to embed more of a social or environmental mission or purpose into your business and explore becoming a social enterprise get in touch.
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
This years theme for International Women's Day is Choose to Challenge.
I feel like my business (and current purpose) is to challenge the belief that: * as female social entrepreneurs were not able to generate unlimited wealth and income in our social enterprises * we're not confident in sales or making sales is somehow unethical * we can't charge what we truly desire, that reflects our true value or that stretch our own sense of self-worth * we are not worthy of whatever we desire.
So I'm handing over this whole month of episodes to incredible guest experts shedding more light on the issue of wealth, income and profit in the social impact and purpose driven business world.
As one of my guests shares... one way we can shift power and create more positive change is by having more money and wealth (both personally and in our businesses).
Find out more about International Women's Day and this years theme here.
Follow Kat
If you're a business and would like to embed more of a social or environmental mission or purpose into your business and explore becoming a social enterprise get in touch.
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
Petria is a busy mum to four young children and a wife to a fly-in-fly-out husband so understands what it’s like to be busy. Petria is proud to gather a community of like minded business owners who are ready to embrace a more sustainable business, and be mentor to help support and guide them to make small steps in the right direction to enhance our planet.
Petria is also the weekly host of The Sustainable Shift Podcast, which was founded in 2020 and in addition also loves guest speaking and workshop facilitating about all things sustainable.
In this episode we talked about:
- Why Petria's mission is so important to her
- What struggles she sees eco brands commonly facing
- The realities of being a mum and running a business
- The difference between passion and purpose and how to connect the two
- How to plan your content to connect with your audience
Find out more about Petria:
Petria's Website: Instagram @cocoroseeco
Podcast: The Sustainable Shift Podcast
FREE Eco Facebook Group
Follow Kat
If you're a business and would like to embed more of a social or environmental mission or purpose into your business and explore becoming a social enterprise get in touch.
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
Jenny is one of my inspiring past clients. I remember being so excited to work with her both because of her vision and commitment to wanting to embed more social purpose in to her existing stationary business.
When Jenny reached out to me she had been running her business, HipHipHooray a wedding stationary business for 6 years, it was a very successful family-run business. The pandemic obviously brought it's challenges in 2020 as weddings were postponed and cancelled, orders started to dry up.
Jenny says it gave her time to pursue a niggling feeling that had been there for a while, to embed a social purpose at the heart of her business and turn it into a social enterprise.
So that's we got to work on late last summer.
In this episode Jenny shares her story of become an entrepreneur, and the steps she's taken to transform her business in to a social enterprise.
We discuss: * Why she decided a social enterprise was the right approach for her business * Her new social purpose and how she decided on working with women who face multiple disadvantage * What difference becoming a social enterprise has made to her business * The impact she's already created in just 6 months * Her plans and hopes for the business and she builds on her success of the past 6 months
Find out more about Jenny & HipHipHoorayHipHipHooray websiteInstagram: @hiphiphoorayinvites
Follow Kat
If you're a business and would like to embed more a social or environmental mission or purpose in to your business, and explore becoming a social enterprise get in touch.
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
Social and environmental is core to our social enterprises, so it makes sense that we measure and communicate this in a way that both demonstrates what we do, how we are delivering on our mission and aims, and shows how we plan to develop and deepen or grow our impact.
The most common way social enterprises do this is by writing an impact report, after doing the data collection and analysis (over a particular period of time).
In this episode I explore the importance of presenting your data and impact in a way that makes sense for your target audiences, and recognising that text-heavy reports are not always the best way to do this.
But what are the alternatives?
I share 6 creative ways to present your data and impact, including examples from some social enterprises on how they do this.
You can find out more about what I share in one of my blogs with the same title here.
Resources mentioned in this episode:
- Birdsong's Impact Report
- My Youtube playlist of social enterprises sharing their impact via video
- Sian Conway, of Ethical Hour, shares a really useful blog on How to write an impact page for your ethical business website here
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
There is so much focus on marketing and selling online these days, we often forget there are tried and tested methods that have existed for much longer, such as telesales, or selling by phoning cold and warm leads, as well as existing customers.
Corinne Thomas is an expert in both: ethical sales and making sales via the phone, so it was a pleasure to dig deep in what the opportunities are for social entrepreneurs and conscious eco-brands to use "telesales" in their business.
We discussed:
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How to overcome your biggest sales challenges and struggles when it comes to sales
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Why sales is often considered a dirty word for ethical business, and how we get over this
- Why so few ethical businesses use the phone to make sales, Corinne's recent survey showed that only 20% make unsolicited sales calls
- How using the phone compares to other sales outreach methods such as email marketing, Linkedin prospecting or online advertising, and how it is likely to lead to faster growth in 2021
- Corinne's predictions for the growth and success of ethical businesses in 2021 At the tender age of 15 Corinne cut her teeth in telesales. Since then, Corinne has had many sales roles, facilitated rooms of C-suite executives and met six figure targets as a Sales Director. As a highly experienced saleswoman and strategist, Corinne now dedicates her time to taking the sting out of sales for business owners with a purpose. And she still loves talking on the phone!
As an entrepreneur, Corinne understand the highs and lows of running your own show, which is why she has created an expert team with the specialist skills and experience her clients need.
A self-confessed natural skincare addict, Corinne loves being surrounded by innovative natural, organic and green businesses on a daily basis. With consumer demand exponentially rising for authentic, trusted brand experiences Corinne and the team, at Ethical Sales, are experiencing high demand for their practical yet strategic sales support services. These range from delivering telephone based B2B sales campaigns to sales strategy and development plans.
Find out more about Corinne here:Corinnes' Ethical Sales Website
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
In this episode I share 7 different ways you could consider generating income in your social enterprise. You don't have to do them all, my purpose here is simply to provide ideas and inspiration for you to consider.
It is always beneficial to have more than one income stream, so if you currently only have one income stream have a think about what else you could look in to.
Other resources to read: * 11 different revenue streams for social enterprises to consider * 7 ways to generate income in your social enterprise
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Learn more about how to work with me here, including the Thrive Society & my Sell to Corporate course.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join hundreds of other changemakers and social entrepreneurs in my free Facebook Community: The Impact Entrepreneurs Club
If you ever feel lacking, not good enough, not worthy of your goals or reliant on achieving your goals to feel worthy then this episode is for you.
Amanda Mulder is a curious creator, passionate about connecting people to people, to nature and to their natural state of being. In her ‘previous’ life as a brand manager she searched for her worth outside of herself, believing it would be the next weight loss diet, house, course, job title, partner, travel destination that would fulfil her heart.
However over the past 5 years she's met, trained and worked with various inspirational coaches, healers and social entrepreneurs who questioned these beliefs and helped her connect and understand what self-worth is, and how if we connect to it is always with us - it's intrinsic.
In this episode we unpack: * The difference between self-worth and self-esteem * How to connect to your own sense of self-worth and feel worthy, valid and valuable as you are right now * The importance of self-care * We can open up a dialogue with all our parts and explore what wants to be heard so we can release and feel more alive and free from whatever is holding you back * Practical tips to building your sense of self-worth
Find out more about Amanda here:Amanda's Website:www.amandamulder.com
Join Self Worth Week using Amanda's Discount Code (AMANDA10) www.selfworthweek.com The Book Amanda mentioned in this episode: The Self-Worth Safari: Valuing your life and work by John Niland
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
Say what?
I find there's a lot of confusion about what a social enterprise is, and isn't, and what you "have" to do as one.
So in this episode I tackling the myths and mis-understandings of what it means to be a social enterprise.
In this episode I explore: * The definition is actually quite broad and allows for all types of businesses to be a social enterprise * What being a social enterprise actually requires * I explain why you don't have to give away your profits (as it isn't the only thing that defines a social enterprise) * I explore different options for paying yourself as the CEO, founder or an employee, so your income isn't dependant on profits * Why being a community interest company (CIC) isn't the only way to be recognised as a social enterprise
Follow Kat
Read more about what it means to be a social enterprise here in this blog: Are we a social enterprise?
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Learn more about how to work with me (at Share Impact) here.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join hundreds of other changemakers and social entrepreneurs in my free Facebook Community: The Impact Entrepreneurs Club
Maiko is the Founder of Impact Hustlers, a community of entrepreneurs solving the world’s biggest social & environmental problems. He hosts the weekly Impact Hustlers podcast where social entrepreneurs share their lessons-learnt on building impact into their business models. Maiko writes on the topics of social entrepreneurship and Tech for Good for Forbes. He is a regular keynote speaker and panel moderator at conferences and events such as Change Now Summit and Fast Forward 2030.
In this episode we cover: * The importance of schools to inspire the next generation of change-makers * Maiko's journey to entrepreneurship, and his lessons learnt along the way * Why Maiko set up Impact Hustlers * Maiko's mistakes to avoid when you're starting your social enterprise * The importance of idea validation and how to go about doing this * How much testing you should do before launching
Maiko also referred to some really useful books you may want to look in to: * The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick * The Lean Start Up: How constant innovation creates radically successful businesses, by Eric Reis
Find out more about Maiko Schaffrath here:Impact Hustlers website
Impact Hustlers community
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
After 7 weeks in lockdown, here in Wales, I thought it was about time I share some very uninteresting insights in to how I'm getting through this second major lockdown.
Yes we're going there.
It's something we're all dealing with in our own ways right now so it felt weird not to talk about it here on the podcast.
For those of you not in the UK, we've been restricted to our homes since the 19th December, only allowed to go out for shopping or daily exercise. Schools are closed and everyone who can work from home is to work from home.
It's tough. And we still don't know when the restrictions will be lifted.
So just to remind you you're not alone, we each find our own way of coping (or not) I just thought I'd talk about it a little here.
Volunteering is a large and important part of the non-profit sector, as well as social impact and social justice organisations. However, despite people genuinely coming to volunteer from a place of altruism or wanting to make a difference, entrenched bias', prejudices and power can mean volunteering creates more harm than good to individuals and communities.
All to often volunteerism can include acts of paternalism, misuse of power, unhealthy volunteer/client dynamics, and, at times, powerlessness to actually affect change. In this episode I talk to Breaune Dorelus, Founder and Chief Cause Consultant at Connecting the Cause, a consultancy dedicated to dismantling harmful volunteer practices implemented by non-profits and volunteers towards Black and brown communities.
We discuss: * What's great about volunteering and community service, but also what can cause harm * Examples of specific harmful practices that go on which Breauna seeks to address by working with volunteers and leaders * What volunteering responsibly looks and feels like * How organisations can lead volunteer programmes that are working in partnership with the community, rather than to them * Top tips for volunteers wanting to do the internal work so they can volunteer responsibly and with the best interests of the community in mind
"Over the years, I saw people who looked like me made to feel powerless and less-than by volunteers, creating a continuous chain of unhealthy, co-dependent relationships between non-profits and those they serve.
Once I realized this trend, I started to challenge the norm by making small, intentional changes at the organizations I held positions in – changes that promoted the dignity and respect of clients. I assessed the effectiveness of volunteer opportunities in terms of self-sufficiency versus co-dependency, and finally moved towards the abolition of unhealthy volunteer programme practices.
The impact it made was clear to see – not only on our clients but also on our volunteers. Volunteers felt a deeper sense of connection to the cause. They felt informed. And I felt, for the first time, that we were making a true partnership between our volunteers and the community.
The community felt autonomy over their life, were served the way they wanted to be served, and were able to meet their own desired goals."
Breauna believes in community inclusion in all aspects of the volunteer process, and has dedicated her work to ensuring that service is centred around helping and not harming. Starting her 10+ year stint in the non-profit sector as an AmeriCorps member, she has continuously held positions in leading volunteers, creating programming, and spearheading community initiatives.
Find out more about Breauna and Connecting the Cause here:Connect with Breauna on Instagram: @connectingthecause
Visit the Connecting the Cause Website: www.connectingthecause.com
Join Breauna's The Renewed Community, which she talks about in this episode: www.connectingthecause.com/therenewed
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Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here. Tagged: podcast, resilience, social enterprise, social
A few people have mentioned to me in the past few weeks and months they'd love to hear more about my journey to social entrepreneurship, so here it is.... * Where I started my career * What I learnt about myself leading social impact programmes * The back story to how I started my first social enterprise * Why I started Share Impact (my second social enterprise) * My vision and mission now
If you have any questions about my journey or parts of it you'd like me to go in to more detail please message me on Facebook and Instagram, I'd love to share more insights to help you on your own journey as a social entrepreneur.
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Subscribe here to the podcast to receive weekly email updates of the latest episode.
Learn more about how to work with me here.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join hundreds of other changemakers and social entrepreneurs in my free Facebook Community: The Impact Entrepreneurs Club
Sarah is a Writer and Mindset Coach who supports creative entrepreneurs to make more money doing their passion work whilst living a life of creative freedom. She helps her clients see how their unique life experiences are exactly what their dream clients are looking for so they can create fun offers that sell with ease.
And this is exactly what we discuss in this weeks episode. How to create offers and messaging that attracts your dream clients using your story and the parts of you that make you unique.
Even if you're a social enterprise, with a team and multiple programmes or initiatives delivering social and environmental impact, this episode will help in exploring why your specific experiences (individually and as a team) are relevant to building connections and relationships with your clients and customers.
Essentially your story matters, so share it!
Find out more about Sarah Mac here:Connect with Sarah on Instagram: @withsarahmac
Sarah's Website
Download Sarah's free resource: Social Media That Sells
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Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
As social entrepreneurs pursuing a social and/or environmental mission our values matter. Which is often why I find my clients struggle with the idea of selling or generating income from selling.
It's not that selling is bad but their perception of what selling is.
My Aligned Sales Approach is based on the principle that you can sell and generate income from sales in a way that feels aligned to you, your business values and brand.
Sales don't have to be aggressive, manipulative, flashy, persuasive, forced. They can be whatever you want them to be.
They can be about creating an incredible experience for your clients, aligned to your values.
That's what I share in this episode, the key parts to creating your own aligned sales strategy, so you can feel comfortable, confident and excited about attracting and engaging new customers and clients.
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Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Find out more and apply for my Aligned Sales Mastermind starting on 1st February. Apply by 22nd January to access at the early-bird price of just £750.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
GirlDreamer is the manifestation of Kiran Kaur and their best friends' passion for supporting their community with their journey through life - personally and professionally.
They envisioned a space where young women of colour could feel understood and supported in their pursuits and overcome cultural and societal challenges. It's not something they could find so they created it.
They started with no budget, no networks, no business plan and no community and in four years, have built a platform of over 12,000 social media followers, supported thousands of young women of colour directly through various programmes and initiatives and earned some awards along the way including: * One of Creative England's top 50 most exciting, innovative and disruptive creative companies * Most Influential Leadership Development Enterprise UK * Kiran has just been awarded Best Digital CEO 2020
After working with me in my Sell to Corporate course, Kiran has now developed an offer helping other organisations to utilise the power of social media to build and engage their target communities and authentically lead an EDI (equity, diversity and inclusion) path within their organisation.
In this episode we discuss: * The challenges Kiran faced when she didn't pursue the path that was expected of her * Creating the space and support she was looking for but couldn't find, so those behind her didn't have to face the same barriers * The award-winning initiatives GirlDreamer has designed and led * How my Sell to Corporate course helped her identify her unique gifts that she could sell to generate additional income * How you can fill out your programmes and offers using social media
Find out more about Kiran Kaur and GirlDreamer here:Connect with Kiran on Twitter here @heygirldreamer_ @kirannotkeiran
On Instagram here @heygirldreamer
GirlDreamer Website
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Facebook: facebook.com/shareimpactpod
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Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
To end the year I wanted to share two inspiring stories of social entrepreneurs who have exceeded their revenue goals, despite real challenges to their social enterprises in 2020, due to covid-19.
There have been a lot of challenges for all kinds of businesses this year and I'm not in anyway trying to distract from this or say "you just need to try harder" by sharing these stories. My purpose is to share hope, and ensure you hear it's absolutely possible to reach and exceed what you think is possible even when the unexpected happens.
In this second interview, I speak to my best friend and colleague, Jen Baughan, co-Founder and CEO of Solutions for the Planet (the social enterprise we set up together in 2013).
I wanted to get Jen back on the podcast to share her journey of delivering her schools programme in 2020, despite all schools closing in March due to covid-19. I wanted to share how Jen and her team decided to pivot how they delivered their programme so that the students and schools involved in their programme could still benefit despite not being in school. Not only did they successfully deliver a schools programme, they also exceeded their annual income goal by £10k.
In this episode we discuss: * How Jen has developed Solutions for the Planet over the last 8 years * The "threat" they faced in March with the prospect of schools closing and why they decided to continue it * What they had to do to pivot their schools programme to move it online so students, teachers and mentors could still participate * The process & experience of this huge shift in the way they delivered their programme over a 3 week period * The results and highlights Jen and her team have seen, including being awarded a WISE 100 woman * Jen's top tips for other social entrepreneurs wanting to adapt and grow in challenging times
Find out more about Jen and Solutions for the Planet here:Connect with Jen Baughan on Linkedin
Solutions for the Planet website
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Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
To end the year I wanted to share two inspiring stories of social entrepreneurs who have exceeded their revenue goals, despite real challenges to their social enterprises in 2020, due to covid-19.
There have been a lot of challenges for all kinds of businesses this year and I'm not in anyway trying to distract from this or say "you just need to try harder" by sharing these stories. My purpose is to share hope, and ensure you hear it's absolutely possible to reach and exceed what you think is possible even when the unexpected happens.
In this first interview, I speak to Veena Isoaho who expanded her shade-grown coffee business, Coronmandel Coast by opening up a coffee shop - Filtr, in November 2019.
We hear how she chose to adapt to the unfolding challenges of covid-19 throughout 2020, and how she believes she exceeded her revenue goals by at least 12%, even though her shop was closed for 7 weeks at the start of the first lockdown, and for another 8 weeks later in the year.
In this episode we discuss: * What shade-grown coffee is and it's amazing ecological benefits * Veena's commitment and transparency to deliver social, environmental and economic impact through her business * Why she believes it's important to measure and communicate her impact to her customers * Why she decided to open a coffee shop in 2019 and the process to making this decision * The decision to close the shop, and then the decision to reopen it and adapt to what was unfolding * What Veena feels made the difference to exceeding her revenue goals * Veena's tips for businesses facing challenging times?
Coromandel Coast sources and roasts the highest quality of coffee that India grows . All their coffees are grown as nature intended, under the lush canopy of indigenous forest trees.
Find out more about Coromandel Coast & Filtr:Coromandel Coast website
New product release : Ganga
Instagram @coromcoast
Facebook Coromandel Coast
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Instagram: @katluckockcoaching
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Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
Kaeleigh started as an entrepreneur, after starting her Unpregnant Chicken blog, as an outlet for her feelings of dealing with infertility.
She then transitioned into the social media management and marketing sphere helping fertility brands reach their target customers in a way that was supportive to the circumstances that brought them there.
Now, after 5 years of working in the fertility sphere, she pivoted again to work specifically with socially responsible companies.
In this episode we discuss: * How Kaeleigh got started from a place of passion * Why she decided to pivot to working with socially responsible business owners in 2020 * The importance of being authentic and aligned to your values * What an “enthusiastic buyer” is and how to attract and engage with them on social media * Authenticity and boundaries…getting the balance right * Top tips for getting started on social media (Kaeleigh assures me there’s lots of business owners who are only just starting on social media) * Kaeleigh shares some great advice on how to convert followers in to buyers * How to show up as the expert in your field, even if you're just starting out (…and getting over imposter syndrome)
Connect with Kaeleigh
www.kaeleighmacdonald.com
@starlingsocialmedia
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Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Facebook Groups are by far one of the best ways to build a community of ready-to-buy clients and customers. That's exactly what my client, Rhian Mills, Founder of Rested Mama, wanted to do when she joined my Aligned Sales Mastermind in November.
Rhian already had a big following on her Facebook page, but she'd heard that engagement was better in groups as that's what Facebook was pushing these days - communities.
So she created a plan for attracting existing and new audiences to her new Facebook Group, and within a month attracted over 450 new members.
I wanted to share her experience with you, as the process she used is perfect for anyone wanting to build or grow their own Facebook Group in a short period of time.
We discuss: * Why Rhian decided to start a group and her initial goal * What her specific strategy was for growing the group and how you can do this too * What worked really well with this strategy? * What doubts/challenges/fears she faced and overcame? * What she learnt from doing it? * How to give incredible value that gets people results without giving away all your best stuff for free * Summary of Rhian's top tips for others thinking about using this strategy
Find out more about Rhian and RestedMama here:RestedMama Website
Rhian's Facebook Group - More Sleep Please
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Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal
Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free here
Learn more about how to work with me here.
We discuss: * How Masami got started building a giving platform helping business make small but cumulatively powerful giving to impact initiatives they care about * How the global pandemic (covid-19) has affected their business in 2020 * What B1G1 is and how it could work for your business * What Masami means by the “power of small” * Masami’s top tips for movement building
Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organisations to realise a different world.
She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.
Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does. And she also radiates it through her writing and speaking. She has authored four books including, ‘JOY - The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’ and ‘Better Business, Better Life, Better World’.
Masami’s career has followed her diverse talent and skills having been a teacher, translator, natural food chef (and a farmer!), author and award-winning entrepreneur as well as a mother of two teenage children. She is also a two-time TEDx speaker.
Connect with Masami and find out more about B1G1 www.b1g1.com
www.speakersforgood.global
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Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode.
Free Resource: Achieve Your Monthly Income Goal Grab my 6-step BLUEPRINT for achieving your monthly income goal, month-after-month in your social enterprise; my MONTHLY INCOME PLANNING SHEET which I use to get focused on exactly what I need to do each month in my own social enterprise, and the EXACT spreadsheet template I use every month to budget, track my cash-flow and stay on track to reach my income goals.
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
What we covered in today’s episode: * Why a personal branding photoshoot can help your social enterprise or business * How to get comfortable in front of the camera, even when you’re an introvert like me * Sarah’s top tips for preparing for your photoshoot * Behind the scenes of my own photoshoot with Sarah * Top Tips for taking photo’s yourself
I felt this episode was a little different and really special because I’ve worked with Sarah, I was also able to share my experience of working with her, a personal brand photographer, and the process and feelings I went through whilst working with her. I hope you enjoy.
Connect with Sarah White
https://www.sarahwhitephotography.co.uk/ Instagram: @sarahwhitephotos
Free Resource: 5 top tips for strengthening your brand
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Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
FREE Resource: Struggling to achieve your income goals as a Social Entrepreneur? Get my 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
Becky Shand is a Brand Alignment Coach with a mission to help women create an authentic personal brand, that is aligned with their purpose, reaches their tribe and creates a life of balance and fulfilment.
"Everything flows from you as a person - your personal brand has never been more important to your business success than it is right now - especially in this hyper digital age."
Becky has also launched a movement called The Bloom Co – a collective for women to connect with purpose, through mentoring, meet-ups, group coaching programs and business development resources.
In this episode we talked about: * Becky's journey to becoming an entrepreneur and Brand Alignment Coach, following a career in corporate * What a brand is and what it includes (beyond just your logo) * How to align your brand with your purpose * How to use this aligned brand to reach your target audience as a social entrepreneur * Whether or not aligning your brand increases sales
Connect with Becky Shand
Instagram: @beckyshandy @thebloomco www.beckyshandy.com www.thebloomco.uk
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Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
As social entrepreneurs we know one of the best ways to increase our sales is to make sure more people know about who we are and what we do. PR is a great tool for this. Whether it's getting your story on the radio, in newspapers, online publications or being invited to be a guest on a podcast, I'm often asked: How do I get my story in the media?
So I'm really pleased to have Elma Glasgow, a PR expert working with ethical and wellbeing brands, to join the podcast this week and sharing all her insights from her 25 year career.
Elma started her career in PR after her News Journalism degree, she's worked with global entertainment brands such as Warner Bros., 20th Century Fox, and Sony Music, as well as with independent film and record companies. Over the years she's also worked for an array of organisations, including Comic Relief and the British Red Cross, and delivered not-for-profit, business, political, and consumer campaigns.
After severe burnout in 2017 she created a business based on her own values, that would allow her to live a more balanced life. She now helps businesses and experts in the ethical space raise their profile, by giving them a voice and driving positive change by getting into the press.
In this jam-packed episode we cover all things PR: * What is PR, on what approaches could you choose * How to know if you're ready for PR * How Covid is impacting PR and how to use this as an opportunity * How to tell a compelling story * How to find your niche target media * The importance of being transparent when building relationships with editors and journalists * ....and so much more from Elma's extensive experience and journey in the world of PR and journalism
Find out more about Elma Glasgow here:Elma's Website
Instagram: @pr_for_wellness_ethical_brands
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Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
This is a great episode for anyone looking for advice on how to scale and not get stuck in only applying for grant funding as a social entrepreneur.
What we covered in this episode: * Daniella’s journey as an social entrepreneur and how she later became a business coach * Daniella’s drive to create change through entrepreneurship * What not to do when trying to grow your social enterprise * The importance of being commercial and not being funder reliant * Why Daniella decided to sell her social enterprise * The funding trap and what you need to do instead * Daniella’s advice if you’re ready to scale your business
Connect with Daniella Genus
www.shesthebossintl.com Instagram: @shesthebossuk
8 weeks sprint for growth
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Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
If you've been following me for a while you know how much importance I put on the need for social enterprises to communicate and share their stories of social impact. Case studies are great way to do this, which is why this week I've invited Jenna Sloan, journalist and case study expert to share her wisdom on how to craft the perfect case study.
In this episode Jenna shares not only how and where we can use case studies but also how to craft them in a way that connects to people emotionally, so they want to find out more, connect with and follow you as an organisation leading change.
Jenna was a staff feature writer on national newspapers (Daily Mirror and The Sun) for 10 years. She went freelance in 2015 writing for national newspapers and magazines, and now focuses on working with small charities and social enterprises to help source, write and publicise their case study stories. She is also university lecturer in journalism.
"My favourite part of my job has always been telling the stories of everyday people who have found themselves in extraordinary circumstances, and many of those stories come to light because charities or social enterprises have been there to support those people. Sharing these stories, which really resonate with audiences, is such an important way to demonstrate your impact and to help your audience remember and engage with your business." Jenna Sloan.
In this episode we cover:
- Jenna's journey to working with social enterprises and charities
- What storytelling is and why you need it in your business
- How to recognise a story that will impact and resonate with your audience
- Why it's important to interview a case study (i.e. talk to them)
- How to run an interview like a journalist including the questions to ask (and what not to ask)
- The importance of using quotes when writing a case study
- Tips on how to structure a written case study and the kind of language to use
- As well as how you can repurpose content so your case studies work hard for you
Find out more about Jenna Sloan here:
Jenna's Website Connect with Jenna on LinkedIn
Instagram @_jennasloan
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Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
When I started my first social enterprise, Solutions for the Planet, with my best friend Jen Baughan, we wanted to create a business that had a sustainable trading income that wasn't reliant on grant funding or corporate sponsorship.
We had an amazing programme inspiring the next generation of thought-leaders, scientists, engineers and entrepreneurs which there was demand for from schools but we wanted corporates and their employees involved too.
We had to figure out what they wanted so we could position it in a way that was attractive to them. And that's exactly what we did. We developed an offer that we have consistently sold for £12k/year to different corporate partners, since 2014.
Since then I've realised (and developed) three models for generating income from corporates as a social entrepreneur, which all use my tried and tested model for selling to corporates. I share it all in this episode to help you think through how you could package what you do to corporates.
Don't worry it's a quick simple training, and if you have any questions you can send me a message on Facebook or Instagram and I'll happily get back to you.
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Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
Find out more about my first social enterprise Solutions for the Planet here.
You can also listen to an interview with Jen and I here.
Tess has spent over a decade building and leading inclusive and empowered teams. After working in many different roles across a whole range of businesses from larger charities to fast-growing Tech start-ups, Tess gave birth to her first child in 2016 and realised that work wasn't designed for people like her. After two years of fighting for inclusion in her workplace she eventually decided to leave and found Collaborative Future: a social enterprise that aims to create work in which everyone is empowered to thrive.
Collaborative Future run a collaborative and flexible work placement programme which brings unemployed young people, freelancers and small businesses together to work and learn. Alongside, this Collaborative Future also works with organisations to challenge the status quo within our workplaces and supports teams to build deeper connections that will enable them to succeed in a complex and ever-changing world.
What we discussed in this episode: * Why most workplaces don’t suit the modern world and who we are today * How Tessa’s personal experience of being a freelancer created her idea for her social enterprise Collaborative Future * How to build trust and collaboration among diverse groups of people * Why it's vital for people to bring more of themselves into their work and what you can do as a leader to model this * Why our work placement programme is so popular with young women and young people of colour * ...and so much more great stuff about how we can lead they way we want to work!
Find out more about Collaborative Future & Tess
https://www.collaborativefuture.co.uk/ Instagram: @collab_future/
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Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
If you’ve been struggling to reach your monthly income goal for a while, or don’t even have one then this is the episode for you.
This is where I get started with all my clients (1:1 and group programmes). Without this first step you can’t move forward.
It’s how as a social entrepreneur starting out 7 years ago I built our income from £14k to over £100k in 18 months.
It’s how I secured £60k in grant funding for our social enterprise when we were still relatively unknown and had never secured this kind of funding before.
It’s how I’ve secured 8 high paying coaching clients (£4000 each) in an sector everyone says has no money for such things.
It’s how I launch my courses and programmes that sell from £29 - £1000.
It’s how I help my clients make sales that align to their goals.
It’s all here for you - in two simple steps, but you have to actually do them to see the results.
Before you listen to this episode I want you to know it is absolutely possible for you to generate the income you truly desire in your social enterprise. You can create the impact your desire and you can be paid well for the work you do.
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
If you know me, you know how I feel about the importance of talking about money as social entrepreneurs, getting clear on our income goals and overcoming the blocks we all have around accumulating wealth, making sales and paying ourselves well.
This episode with Lyn was such a fantastic conversation where we covered so much about mindset, money blocks and why money really matters even as a social entrepreneur or purpose-driven business owner. Without the income you cannot deliver the change you want to see in the world.
We discussed so much in this episode some of the highlights are:
- The two most common blocks Lyn sees amongst purpose-driven business owners when it comes to money
- The power of the stories we’ve heard and believe about money in generating income and valuing our own self-worth
- What money is and why we need it in our business
- How to determine your prices and value
- Is there a tension being a social entrepreneur, generating a good income that recognises our value and contribution and tackling global inequality?
- Exploring how much would you be comfortable earning?
- What numbers should we be looking at in our business?
- The biggest barriers to generating income in our business
- The biggest mistakes Lyn sees purpose-driven business owners make when it comes to money and numbers
Lyn’s Links:
Listen to Lyn Man on her podcast Every Business Counts Connect with Lyn Man on Linkedin Find out more about Lyn Man via here website: www.earthaconter.com
Follow Kat
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Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my monthly membership The Thrive Society for female social entrepreneurs looking for weekly accountability, clarity and community.
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
So far in 2020 I've had 5 high ticket clients, work with me 1:1 in my Lead with Impact 12 week coaching programme for social entrepreneurs.
They have all been dream clients and all social entrepreneurs running or setting up social enterprises (and CIC's in all cases).
I wanted to share where each of these clients came from for three reasons: 1. So many people say social enterprises and social entrepreneurs can't and won't invest in coaching or high ticket services, that they don't have the money to invest...it's just not true 2. Many people ask me where they can find high ticket clients 3. And others ask me "Do I have to do sales calls to sell to high ticket clients?" (Sneak peak, the answer is no).
So in this episode I share exactly how these clients came to find and work with me. And although your business and offer may be different I share what I've learnt from reviewing where these clients came from to help you think through how to attract your next high ticket client or customer.
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my 1:1 coaching, Lead with Impact here.
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
I was so pleased to come across Penny Elliott over two years ago now when I was still in the early days of growing my coaching business. I was looking for a coach who could help me with online marketing and sales, challenge me and support me in my mindset work. As soon as I spoke to her I knew she was the right sales coach for me.
Which is why when I was thinking about who to invite to join me on the podcast for this second series of episodes she was right at the top of my list.
Now I'm so much more confident in sales and realised this is my niche in helping social entrepreneurs too, it's great to have the woman who inspired much of my thinking and development in this area.
Penny is a no BS kind of coach, which is exactly the kind of person I needed in my corner. She says it how it is and brings a wealth of sales experience to the mix. Not only that she created a system that enabled her to generate £100k in 100 days as a coach.
It was also super exciting to hear on this call that Penny has just started her own for-purpose business using technology to improve accessibility for people with disabilities.
Penny Elliot is the founder of pennyelliott.com helping female entrepreneurs get momentum in their businesses to have the life and business the deserve. The sharp shooting kiwi gives direct advice that motivates and inspires women to reach for a higher version of themselves. Published in over 30 publications worldwide, she also love to be outside pushing herself in triathalon and running, completing 18 Ironman's including the World Champs and over 40 marathons. All while being a wife and mum to her son and crazy bengal cat.
Social entrepreneurship isn’t just about doing good in the world. It’s about doing the right thing. It’s about changing the status quo. It’s about challenging deeply entrenched norms, power dynamics and misguided truths which serve a minority of people. Social entrepreneurship is new and emerging. It is not one type of business model.
And yet time and time again I hear social entrepreneurs falling in to narratives that would assume it's one type of model, one type of solution, one trajectory, one reality.
And all too often this narrative is around believing services have to be offered for free or below market rate; that people won't pay for the services provided and that it's not possible to create a viable trading income as social enterprise, let alone a profit.
Well as someone who has experienced differently what is possible as a social entrepreneur and has a different narrative I thought it was about time I shared it here on the podcast.
So in this episode I'm sharing part of day 2 of my three day training: Pricing for Profit, and sharing exactly what the true value of social entrepreneurship is, why we must recognise this as social entrepreneurs and how to start believing in the true value you bring as a social entrepreneur.
Access the next free, 3 day training - Pricing for Profit by joining my waitlist here.
Follow Kat for more support and resourcesInstagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
When I started as a social entrepreneur I used to think measuring your social impact was something that could be done later on, at the end of the year or programme we were delivering. But then I realised not having our social impact data meant we couldn't communicate the difference we made to our stakeholders and customers.
I also realised it's quite difficult to "go back" and evaluate, review and collect data in retrospect and much easier to build impact measurement in to your operations as you go.
Measuring your social impact should be part of your normal operations; it doesn't have to be overly complex and it isn't a nice to have - it is essential.
Your social impact is often closely linked to WHY you exist as a business, so if you're not able to demonstrate the change your creating people will wonder what you're doing and why you're doing it.
In this episode I share why measuring your impact matters and key things for you to think about no matter where in your journey you are.
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
Evelina Lundqvist and Malin Leth met 1.5 years ago digitally, and sharing the same purpose of reaching a zero-waste society, they came up with ideas on actions to take together. One of them was a podcast, and another idea was a toolkit for workshops.
In this episode, Evelina and Malin share how they use their Methodkit for Sustainable Organisations to help organisations measure their social and environmental impact.
Methodkit for Sustainable Organisations, is a deck of cards, each representing a different perspective that’s important to bring to the discussion of sustainability or social impact.
Evelina and Malin share how we all naturally come to problems and solutions with 3-4 key perspectives that are intrinsically important or of most interest to us, but we then miss out on so many other equally important perspectives that need to be considered for sustainable development.
What we discuss in this episode:
- What Methodkit actually is
- The importance of bringing different perspectives for sustainable development
- Other ways Evelina and Malin are using Methodkit to help sustainable organisations, for example planning workshops and webinars
- How you can use Methodkit to measure your social impact, including the questions to ask yourself when using the cards
- What “materiality analysis” is
- What else they’ve got coming up to help sustainable organisations implement Methodkit
Connect and find out more about Malin, Evelina and Methodkit
Evelina and Malin work through their business Circulous and The Good Tribe, respectively, advising and facilitating ideation for action towards a sustainable future today.
- Methodkit for Sustainable Organisations
- Circulous
- The Good Tribe
- Methodkit
Follow Kat
Instagram: @katluckockcoaching
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Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
There's a huge opportunity for social enterprises to sell to corporates which is not being tapped into. Danielle Aberg is problem solver and thought innovator extraordinaire, with a sense of humour, and a passion for diversity & inclusion whilst helping individuals and businesses think outside the box.
She is the Founder of CSRCo. a social value consultancy that helps businesses add value within their workforce, supply chain and the wider community. Dani predominantly works with corporates, often designing and delivering programmes that deliver social value. With a background in youth and community development Dani has a knack for bringing together businesses with community in a way that is mutually beneficial and sustainable.
And that's why I invited her on to the podcast. I am super passionate about helping more social enterprises realise the opportunities for working with (and selling to) corporates (and not asking for sponsorship). Dani shares incredible insights in to how she believes this can be done.
What we covered in this episode: * From a background in youth and community work, Dani shares how she built her business after seeing a gap in the support corporates and SMEs needed to deliver the social value required for public sector contracts. * Why Dani feels its essential for businesses to build in corporates social responsibility and social value in to the core of their business and it not just being an add on * The CareerChangers - Women in to Construction project as an example of the types of work corporates are increasingly looking for social enterprises to support them with * The opportunities available for social enterprises to work with corporates * Dani’s top tips for securing work with corporates as a social enterprise * The three pillars of social value * How you can add value when working with corporate partners * How being authentic and the networker helps build your brand as the person to go to
Connect with Dani Aberg:Instagram: @the.culturecoach
Linkedin: Danielle Aberg
If you found this useful join our webinar: Why it pays to measure your impact with Dani and Kat here.
Follow KatInstagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
Emily Kennedy is a social entrepreneur, Forbes 30 Under 30, Toyota Mother of Invention, one of Entrepreneur's Most Powerful Women, a keynote speaker, and podcaster, but the main reason I brought her on the podcast is because she’s working with some of the brightest minds to use AI to fight human trafficking.
It may surprise you to know that Emily does not have a background in AI or technology. In college, Emily focused her senior thesis on how to use big data to fight sex trafficking, which turned into a job, which then turned into her company and software, Traffic Jam, which has helped identify 6,800 victims in the last 2 years.
I’ve long had an interest in understanding how we could tackle human trafficking so it was fantastic to be connected with Emily and learn about what she’s doing.
What we covered in this episode:
- How a trip to Eastern Europe sparked a commitment to tackling human trafficking, and how she created her business from her university project, which is now used as tool used by law enforcement agencies in the USA, Canada and UK
- How you don’t need a tech background to work in and with technology like AI (artificial intelligence)
- Emily shares the key lessons she’s learnt starting as an entrepreneur without any previous business experience
- Why Emily chooses not to measure her impact by the number of convictions, but measures victim identification not victim recovery, and she explains all
- How to focus in on the impact you actually create even when you’re trying to tackle a huge complex and global issue - Emily has some amazing advice to share on this!
- The fear of being a minority, proving people wrong, raising the bar of what people expect and building networks….taking opportunities to changing the status quo!
- How AI works to tackle human trafficking and deepening your knowledge of what’s actually going on here where we live
- Why Emily welcomes criticisms (particularly from men leading in her field)
Emily’s links:
- Emily’s website: https://www.emilykennedy.org/
- The Empower Podcast
- Follow Emily on Instagram: @heyemilykennedy
If you enjoyed this episode you might also enjoy these past episodes:
- Our very first podcast with Dr Elin Haf Davies Founder of Aparito (technology in health)
- Interview with Bailie Aaron Founder of Spark Inside (coaching for young offenders)
- Interview with Ame Seji co-Founder of Niche Hair Lab (innovation in hair)
___________________________________________________________________________ Connect with Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
With 16 years experience in the global fashion industry first working for brands and retailers such as Puma, C&A, Russell Athletic, Animal, Fila, and Wilson, professional Fashion Designer Jacqueline Shaw birthed the Africa Fashion Guide, the only sourcing consultancy and information based platform for African fashion. It’s a tool to educate, inform and retune the perceptions of Africa's fashion and textile industry - a powerful vehicle she sees for trade and development.
Now an Author of her book Fashion Africa (2011 and 2014), and the business book Fashion Cannot Be Made in Africa (2020), an International Public Speaker, a University Fashion lecturer, an African Fashion Business Coach, Sourcing Consultant and industry researcher, Jacqueline is known for being an expert and most proudly an ambassador in the Ethical African fashion landscape.
Covered in this episode:
- How Jacqueline started her empire as the expert to go to for anything to do with fashion and textiles from Africa
- How Jacqueline got to the London Fashion Week with fairtrade, organic cotton
- From a blog to author; conferences to sourcing trips; and now running the African Fashion Business academy supporting small business owners access manufacturers in Africa
- Some of the misconceptions people have about sourcing and manufacturing textiles in Africa, which Jacqueline likes to challenge
- Jacqueline’s top tips if you’re thinking about sourcing from Africa
- Why Jacqueline believes Africa is Fashion’s future and the opportunities for creating greater social and environmental impact through this incredible industry
- Changing trends in the textile and fashion industry in Africa to be aware of
Links from this episode: * Jacqueline Shaw Website * Africa Fashion Guide Website * Jacqueline’s Fashion Africa Trade Expo - Sourcing Platform * Fashion Africa Conference * Jacqueline’s Book - Fashion Africa
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
Ntsiki is a self-published author and founder of MentHer. Her inaugural book My Hall of Mentors was released in 2019 with launches in South Africa and Scotland. In the same year she gave her first TEDx Talk at Cumbernauld Women and was featured as the youngest speaker at the International Speakers Summit and Epic Entrepreneurs Virtual Conference 2020. She recently took a back seat as non-executive Director for Pamanda Properties and eKasi Entrepreneurs to pursue her Masters in Social Innovation at Glasgow Caledonian University.
It was fantastic to “bump in to” Ntsiki on Instagram just a couple of months ago and find out more about what she was up to with MentHer, which she shares in this episode.
What we discussed on this weeks podcast:
- How Ntisiki experience of mentors and lifelong passion for social entrepreneurship inspired her to create MentHer
- What MentHer is all about
- Ntsiki has launched her organisation by having conversations online with different people to build her network and help educate people
- What success looks like for Ntsiki
- The specific challenges social entrepreneurs are tackling in South Africa
- The inspiration behind her book - My Hall of Mentors
- Ntsiki’s’ incredible top tips for finding a mentor
Links from this episode:
Ntsiki Mkhize website
Ntsiki Mkhize’s Book: My Hall of Mentors on Amazon
Ntsiki on Instagram
MentHer on Instagram
SME Women Entrepreneur and Investing Summit (22/23 August)
Celebrate your diversity (27th Aug)
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Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
_________________________________________________________________________________________
If you enjoyed this episode you might also enjoy these:
S1 Ep 36, Interview with Lucy Findlay CEO at Social Enterprise Mark
S1 Ep 35, Interveiw with Mandeep Kaur from Tribes for Good
S1 Ep 27, Interview with Jane Ryall, UnLtd Wales
It’s hard to miss news, blogs and social media posts about the problems with fast fashion these days and a variety of different solutions to help us as consumers buy more consciously.
As such it was a pleasure to talk to Sally Giblin this week to discover more about her relatively new brand, Pure Bundle which brings a circular economy model to her business, selling baby clothes.
In this episode we talk about: * The circular economy and what it is * Sally’s journey to setting up Pure Bundle * The importance creating a solution for your customers, and making things simple for parents * What’s important to measure for Pure Bundle * What Sally’s learnt from being a social entrepreneur
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Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
_________________________________________________________________________________________
If you enjoyed this episode you might also enjoy listening to: * Sustainable(ish) with Jen Gale * Measuring Zero Waste and Customer Behaviour with Tash Gorst * All about Offset Warehouse with Charlie Ross
If you’ve ever though about the impact of the travel industry on people, the environment and economy and wanted to learn more, this is the episode for you.
It was an absolute pleasure to have Vicky Smith, Founder of Earth-Changers on the podcast this week, sharing her extensive knowledge and expertise on everything to do with the travel industry, including our contribution to it as businesses and consumers/travellers.
We don’t just talk about social impact in this episode, but environmental and economic impact - positive and negative - and the fact that’s it’s not always as simple and straightforward as we might like to think it is.
In this episode we covered:
- 20+ years in the making - Vicky shares her journey to creating EarthChangers and why she’s committed to helping the travel industry become more responsible and sustainable
- The impact of mass-market tourism, what “over-tourism” is and why it's a problem for destinations, communities and the environment
- The worst impacts of our travel habits
- The difference between responsible and sustainable tourism
- How Vicky helps destinations, travellers and the industry as a whole have a more positive impact
- The challenge with measuring the social and environmental impacts of tourism in the whole and why measuring micro-impacts is more realistic
- Vicky’s top tips for us to consider when planning our next trip
- The opportunities (as well as the challenges) Covid-19 has brought the travel industry
Vicky’s worked in tourism since the mid-90s, and sustainable tourism since the mid-00s, in destinations, marketing and ecommerce. She’s headed up operations abroad and online for major tour operators like Tui and Virgin Holidays, online travel agents and media, in package and specialist holidays, ski, tours, charity challenges and voluntourism, NGOs and sustainable tourism accreditation organisations.
She’s a qualified ranger in Africa, charity challenge tour leader, acclaimed academic for her published MSc Responsible Tourism Management thesis on the online marketing and green-washing of volunteer tourism. In 2019 she was invited to be an Ambassador for the UK Government Department for Environment, Food and Rural Affairs (Defra) Year of Green Action, and currently sits on the Trustee board for charity SEED Madagascar, and the development team for the Global and European Ecotourism Networks.
Vicky’s sustainable tourism start-up EarthChangers, features the life-changing places, world-changing people and extraordinary experiences with purpose of some of the best positive impact, transformative, sustainable tourism around the globe.
Links discussed:
Earth-Changers
Facebook: earthchangers.travel
Twitter: @Earth_Changers_
Instagram: @earthchangers
LinkedIn: Earth Changers
Further reading from Vicky & her blog:
Sustainable Tourism, Ecotourism, Responsible Travel, Conscious Tourism... What's the Difference?
Top 10 Tips on How to Reduce your Carbon Footprint in Travel (and should you Carbon-Offset?)
What are The Sustainable Development Goals and what have they got to do with Tourism?
Sustainable Travel: What’s in it for you? 8 Reasons to Book Sustainable Tourism
The Future of…Community Tourism: Top 10 Tips for Ethical Volunteering & Community-Based Travel
Travel after Coronavirus Covid-19 Lockdown: A New More Sustainable "Normal"?
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Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
Jen Gale is incredible at helping find practical inspiration for small easy steps to get started living a more sustainable lifestyle, and to consume more consciously.
Her social enterprise Sustainable(ish) is all about how we can all live a more sustainable(ish) life without having to shun the shops, and live off grid in a yurt in the woods (not that there is anything wrong with living off grid in a yurt in the woods if that is what floats your boat).
I love Jen's simple approach to how it's not all or nothing, every action we take makes a difference and often creates a ripple effect on others too. A blogger and podcaster turned sustainable living campaigner, author and speaker Jen shares both the challenges and reality of measuring her social enterprises' impact that's practical and meaningful.
In this episode Jen shares: * How Jen’s journey started from deciding to buy nothing new for a year [1:45] * Making the connection to what we were buying and throwing away [3:35] * The ripple effects of small actions we take [5:15] * The two most powerful things you can do to create a sustainable impact (and it’s not going Vegan) [10:00] * You don’t have to do all or nothing [15:15] * The Sustainable(ish) Living Guide and the 12 areas of your life to focus on [16:30] * How to demonstrate people have taken action as a result of your course/training [20:35] * The key lesson to measuring and demonstrating your social impact when your big focus is to tackle the climate crisis, reduce waste or reduce people's carbon footprint [27:00] * The things Jen’s learnt being a social entrepreneur she’d love you to know [33:00]
Links discussed in this episode:
- Jen’s Book - The Sustainable(ish) Living Guide
- Make my money matter campaign about shifting your pension
- Sign the petition - Make Money Matter
If you enjoyed this episode you might also like to listen to these: * Measuring Zero Waste and Customer Behaviour with Tash Gorst * Circular Economy Babywear with Sally Giblin
__________________________________________________________________________________
Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
In this weeks episode I speak to Megan Kitt, Founder of Tuli a fairtrade jewellery business that creates employment in East Africa. We talk about the power of sustainable employment and economic independence in tackling poverty.
Megan has a really interesting back-story of how she came to become a social entrepreneur, starting out as a journalist and part-time model which both ultimately helped inspire and create the opportunity for her to create a jewellery business.
What I found really powerful talking to Megan was the fact that scaling impact isn’t always about the number of people you’re working with, supporting or employing – and that providing sustainable employment opportunities to individuals is key to tackling poverty long-term.
In this episode we discuss:
- How Megan discovered she could use her experience to provide a market for the women making jewellery in Uganda and how she started her social enterprise [2:08]
- 6 years in, Megan shares how many men and women she’s supporting in Uganda and Kenya [6.02]
- The challenge of making a business from East Africa and the issues Megan has faced with scalability [6:51]
- Megan’s “big vision” to fight poverty in a sustainable way through fairtrade and employment [7:55]
- How Megan is measuring how she’s tackling poverty and creating social impact [13:12]
- The motivating factor of having your social impact data and stories [17:10]
- The power storytelling has in helping your brand grow and the ethics to consider when sharing other people’s stories (as beneficiaries) [18:57]
- Megan’s business model and why she employs local managers in country in East Africa [29:20]
- What Tuli is now doing with it’s profit to help the communities it works in grow in a sustainable way [34:00]
Tuli’s Links: * https://tuli.co/our-story * https://www.facebook.com/tulistore * https://www.instagram.com/tulistyle/
_____________________________________________________________________________________ Follow Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
When your business goal is to help people in your community make inspired lifestyle changes to reduce their impact on the planet’s natural resources, it can feel daunting to know where to start with measuring your impact.
How do you know people are inspired by what you're doing? How do you know they're making changes as a result of interacting or purchasing from you?
These are all questions founders, Tash Gorst and Laura Swidzinska, of the refillery store Gather, were exploring when I met them back in January at my Retreat for Female Social Entrepreneurs. Questions that they're getting clearer on how they plan to answer with their impact measurement approach.
Just a year in to trading, when we recorded this podcast, Tash and Laura have created a profitable social enterprise and I wanted to share their story here for three reasons:
a) I think it's really interesting that they see their refillery store as just the starting point of their engagement with customers and exciting that they have a lot more going on "than just selling things" as part of their master plan for creating change.
b) They're happy to talk about their journey and what they've learnt along the way, which I think will be super helpful to other social entrepreneurs just starting out
c) and when it comes to impact measurement, they admit, they don't have it all figured out but they're taking action on what they can now and sharing hear how they're getting started.
And if you're interested in how to start thinking about measuring how you're reducing or limiting waste as a business or how your thinking about measuring customer behaviour changes as part of your social impact then this is going to be a great episode for you.
In this episode we discuss: * What a low waste refillery is and how Gather is more than just a store [1:11] * How Gather has embedded their values in the way they run their business [5:56] * How co-founders, Tash and Laura, met and set up Gather [7:18] * Top Tips based on what Tash and Laura have learned along the way [8:56] * "Not being ready" but just getting on and doing it anyway [11:04] * The changes Gather made during Covid-19 [12:57| * How Gather measure their impact and the difference they’ve made in less than one year [16:18] * Tash’s thoughts on what the future holds post pandemic [23:50] * How to find your nearest zero waste store, and how to connect with Gather [32:42] * Where the name “Gather” came from [33:37]
“Where you spend your money is a vote for the kind of planet that you want to be living in. It’s something that we, as a business, would like to get a bit more involved in - making people aware of campaigns ... like the Green New Deal. In terms of individually, thinking about the brands that you’re spending your money with ...are they aligned with your values, and making whatever small changes that you possibly can".
About Tash & LauraGather isn't the sort of store you open without a backstory.
For Tash, things kicked off after she had a child. Being a parent made her think about things a bit differently. A Plastic Ocean really woke her up to the damage single-use plastic packaging was doing. So she decided to take a stand for her son's sake.
As for Laura, she was brought up in a home where the heating only went on when icicles had formed on your nose. But it wasn’t until she stumbled across Earth.Food.Love in Totnes that her eyes opened to a whole world of simple, affordable, sustainable products.
Today, they both try to live more sustainable lives. "It was tough at first, but along the way we've discovered the joy (yes, really) of plastic-free kitchen scrubbies, eating by the seasons and rifling through second-hand stores."
Gather's Links:
- https://www.wearegather.uk/
- https://www.instagram.com/wearegather_uk/
- https://www.facebook.com/wearegather.uk
Links mentioned in the episode: * Not in Peckham? Don't worry find your nearest zero waste store here. * Want to read more about going zero waste and find online stores, have a look at this article from Pebble Magazine.
______________________________________________________________________________________ Connect with Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
I love helping clients measure the social and environmental impact they create in their social enterprises and in the next few episodes we’ll hear from different social entrepreneurs doing exactly that but I wanted to start this season with Heidi to explain the difference between social impact and social value, as well as when you should think about measuring social value in addition to your impact.
But there is so much more included in this episode.
Heidi Fisher MBE has a background in accountancy in the social enterprise sector, she transitioned to helping social entrepreneurs more holistically as a Social Impact Specialist and now helps social entrepreneurs measure their social impact and social value, whilst supporting them to set up and grow their social enterprises.
We have a lot in common and it was a joy to discuss our shared passions and interests in supporting the social enterprise sector. Heidi not only explains what social value measurement is but how it can help you as a social enterprise apply for grants and tenders, as well as the pitfalls to avoid.
“Social impact is about the difference or the change that you make to people, the economy or the environment. And then the next step in terms of social value is really thinking about how can we maximize the impact that we create for every pound that we spend. So it's about saying, if we create these impacts….what's their value essentially…”
In this episode we discuss:
- How Heidi got started as a Social Entrepreneur and Social Impact Specialist and how her accountancy background has helped shape the specific support she is able to provide [0:45]
- Why and who you should be measuring impact for [5:20]
- The difference between social impact and social value [7:47]
- The importance of getting the balance between data and stories [8:52]
- What are commissioners looking for and how to optimise your tenders or grant applications [9:59]
- How demonstrating your impact strengthens your tenders and funding applications [12:13]
- This risk of only measuring what your funders and commissioners are asking for [15:57]
- Tools and resources to help you get started [17:08]
- The types of social enterprise who benefit most from measuring their social value [18:50]
- A simple example of measuring your social value [20:20]
- “We’re the ones creating real change now, not big corporations” [26:34]
- Heidi’s three pieces of advice if you have an idea for a social enterprise or just starting out [28:57]
- Why we should be creating a profit as social entrepreneurs [31:43]
Links and resources which were mentioned in the episode:
- Heidi’s first book, Social Enterprise – how to successfully set up and grow a social enterprise
- HACT Value Insight
- Big Society Outcomes Matrix (now hosted by Good Finance)
- Social Value Act (UK) 2013
- Sustainable Development Goals
- National Lottery – Tools to help you gather and use evidence and learning
- Social Value UK
Heidi's links: * https://makeanimpactcic.co.uk/ * https://www.facebook.com/groups/socialenterprisesuccess/
___________________________________________________________________________________ Connect with Kat
Instagram: @katluckockcoaching
Facebook: facebook.com/shareimpactpod
Subscribe here to the podcast to receive weekly email updates of the latest episode:
Join The Impact Entrepreneurs Club for free: https://www.facebook.com/groups/shareimpact
Learn more about my Selling to Corporates as a Social Entrepreneur Course here: https://shareimpact.org/sell-to-corporates
Struggling to achieve your income goals as a Social Entrepreneur? Get the FREE 6 step blueprint and discover exactly how to achieve your monthly income goal every month and pay yourself what you're worth and truly desire.
Hey, I’m so excited to be kick-starting my new podcast series for you the woman who’s creating social and environmental change through entrepreneurship. Welcome.
For those of you who don’t know me yet, I’m Kat Luckock a social entrepreneur and business coach passionate about helping women create thriving, sustainable businesses that create incredible social and environmental impact. You can find out more about me here: www.shareimpact.org
I wanted to re-launch my podcast this year with a focus on more practical tips, tools and advice about how you can start, grow and scale your social enterprise.
In season one we’re getting started with all things impact measurement. This is one of my favourite topics to talk about and support social enterprises about because impact measurement is key to building trust in your brand and having transparency. Without evidence to demonstrate what you’re doing you can’t build long term engagement with your customers and stakeholders, it’s almost impossible to secure funding or win contracts and it having your impact data also enables you to develop your impact story helping you to attract attention and leverage support.
I’ll be interviewing 12 incredible female social entrepreneurs who will be sharing their stories and experience as well as telling us about why they do what they do, how their working towards their vision and how they measure their social or environmental impact. We’ve also got some “impact and research specialists” sharing their insights about different ways to think about impact and measurement.
It's all starting at the end of July 2020.
If you have specific questions you’d like to ask me or my guests then feel free to join us in my free private Facebook group The Impact Entrepreneurs Club and you’ll also get the opportunity to connect with hundreds of other social entrepreneurs from all around the world.
If this excites you and sounds like something you want to stick around for then make sure to hit subscribe so you don’t miss any episodes.
Have a great week and speak to you soon.