Tourism Marketing Mastery: Recent Episodes
Erik Hatterscheidt
This show is for those who run a tourism destination and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.
Inside each episode, learn from Erik Hatterscheidt, a resort marketing manager as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings at a destination resort using clever marketing ideas.
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.--- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Pricing strategies you should be considering going into 2024.--- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team.--- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify.--- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message
Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact Info@tourismmanagentacademy.com
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In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. https://campfire.travel/ https://thetripschool.com/
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In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups. Link to TripSchool: https://thetripschool.com If you have a question for Erik, or would like to be featured on the show, contact him at info@tourismmanagementacademy.com
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In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music. We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators. TripSchool link: https://thetripschool.com To get in contact with Mitch, email him at mitch@thetripschool.com To ask Erik a question or if you have a story you'd like to share on the podcast, email info@tourismmanagementacademy.com
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I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email info@tourismmanangementacademy.com
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Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at Info@tourismmanagementacademy.com
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I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email info@tourismmanagementacademy.com
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In this episode we explore the 3 questions that led to my 50 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to info@tourismmanagementacademy.com
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In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to info@tourismmanangementacademy.com
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When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the 1930’s that works just as well now as it did back then. To get in touch with me, you can email info@tourismmanagementacademy.com
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In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other tour businesses now. The link to his new site where he is stacking the deck with value to fellow tourism operators is http://travelassociation.org
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I promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it out. If you have a question you’d like to ask me write to info@tourismmanagementacademy.com
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The single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts to bookings. In this episode I lay out how I create opt-in's that actually work. To learn more about the Guest Pipeline Method visit https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To share your wins, challenges, or questions, email us at info@tourismmanagementacademy.com
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After a decade of split testing, 1000s of client trials, and my own research, here’s what I’ve learned about laying out a tourism homepage that leads to bookings. To share your wins, challenges or questions, email us at info@tourismmanagementacademy.com
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When I looked at our web data, I noticed that our ABOUT US page was one of our most visited pages, but it wasn’t generating inquiries. I set out on a mission to change that. Now, 2 years and dozens of split tests later, I have a formula that consistently delivers quality inquiries on autopilot. To share your wins or ask me a question, write to info@tourismmanagementacademy.com
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You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach creating one. To reach us with your wins, challenges or questions email info@tourismmanagementacademy.com
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The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful woman on the planet. Once you learn it, you can’t do life without it. Email us your questions or wins at info@tourismmanagementacademy.com
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Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the world and nobody does it.
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I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new strategy that we’ve rerouted our marketing budget into that is way more fun, rewarding, and effective (so far). To ask questions or let me know how these strategies are working for you write us at info@tourismmanagementacademy.com
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There are very few ‘Marketing Experts’ that I respect in the agency space, but my guest this week is an exception to the rule. Chris Torres runs tourism marketing.agency, Touriosity.travel, and is the host of The Digital Tourism Show
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I have just gone through the first phase of a challenging life transition. Here’s what I’m learning and tools that have gotten me through previous tough times.
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A lot of tourism operators struggle with finding a steady stream of their dream guests. The Stacked Decc method gives you the ability to make this challenge disappear.
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Have you ever wondered why some people just seem so much more magnetic with their storytelling than others? That’s because whether they know it or not, they’re using a 100,000 year old framework we humans are drawn to. In this episode I share this exact storyline framework and how it has been used in everything from ancient myths to academy award winning films. I also share how we’ve used it to make more bookings.
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I’m sharing a piece of info I paid 16K for. But it works like gold and it’s easy to do. Welcome to the ‘HiJack’ challenge.
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Every business needs to deal with growth. I want you to learn from major mistakes I’ve made made that cost me profits in the long term.
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Casey Halloran runs a boutique resort and international travel agency in Latin America. He started his career as a direct response copywriter and now uses those skills everyday to market his own tourism products. Join us as we dig deep into the secrets that marketing tests reveal about which ads really work in tourism.
Links mentioned in the podcast:
Casey's Linkedin - https://www.linkedin.com/in/caseyjhalloran/
Namu Travel Group (Virtuoso Preferred Partner) - https://www.namutravel.com/
Villa Buena Onda Resort - https://www.villabuenaonda.com/
Costa Rican Vacations - https://www.vacationscostarica.com/
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Welcome to episode 39 of Tourism Marketing Mastery. In this interview with Doug Lansky we explore everything from how Iceland was able to reverse engineer their most successful experiences to what the future of tourism tech holds. In this episode Doug also shares to key to drawing more travellers no matter who you are.
To reach Doug you can find him on his channels:
Linkedin: https://www.linkedin.com/in/doug-lansky-058234a/
Youtube: https://www.youtube.com/channel/UCnOJOteMiq16f-BrE86--Pg
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Welcome to episode 38 of Tourism Marketing Mastery. If you’re like me and you’ve got squirrel syndrome, here’s a useful analogy I’ve used as a tool to remind me to re-focus on the most important thing.
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Welcome to episode 37 of Tourism Marketing Mastery. I was thinking about things I’ve done over the last 5 years that have had the littlest investment of time for the greatest results and I realized that taking 2 hours to set up my bank accounts two years ago has brought in more profit than almost anything else I’ve done. Let me share that secret with you now.
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Welcome to episode 36 of Tourism Marketing Mastery. I was having a convo with one of my clients and they were struggling to gain control over their lead flow. They wanted to directly advertise to their ideal guests but didn’t know where to find them. In this podcast I give you the answer. This podcast is actually a recording I put together for our paying clients, but it’s a powerful set of strategies that I think needs to be shared.
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Welcome to episode 35 of Tourism Marketing Mastery. I have a side of me I’m terrified that people will know. And for that reason, I think it’s time to share it with you.
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Welcome to episode 34 of Tourism Marketing Mastery. In this episode I’m not talking about the pandemic and I’m not talking about life as normal. I’m exploring what the future of tourism will look like, what the tourist will come to expect that they don’t now, and exactly what we are doing about it.
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Welcome to episode 33 of Tourism Marketing Mastery. This episode is a special treat, where I interview Justin King on the strategies he used to take his resort to a top spot in the luxury market, which is no easy feat. For a full transcription of this interview, head over to www.tourismmanagementacademy.com/resources
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Welcome to episode 32 of Tourism Marketing Mastery. Here is the link for the webinar I mentioned in this episode: https://www.tourismmanagementacademy.com/webinar-registrationf934511r
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Welcome to episode 31 of Tourism Marketing Mastery. Sometimes running the show can be a grind. I learned this trick from a smarter man than me and it’s helped how I approach marketing and my business. I hope it also helps you.
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Welcome to episode 30 of Tourism Marketing Mastery. I’m giving you a twist in this episode. I share with you a few reasons why our guests hate coming to our resort and why I’m excited about it. I’m also opening up the podcast for questions from our subscribers. You can submit them to support@tourismmarketingmastery.com
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Welcome to episode 29 of Tourism Marketing Mastery. In the second part of this episode I share, step-by-step how I executed the booking launch, the mistakes I made, the incredible results we got, and how you can do the same. I also announce that I now have an email that you can send your questions into and I’ll answer them on the show. Support@tourismmarketingmastery.com
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Welcome to episode 28 of Tourism Marketing Mastery. I’ve got a really special one for you this week. I’ve been studying marketing campaigns outside of tourism for years and running experiments at our little resort. I’m now trying one of the most bold moves to date by refusing bookings. This episode explains why.
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Welcome to episode 27 of Tourism Marketing Mastery. As promised, you will hear about my failures as I make them. In this episode I share my attempt at an email campaign that flopped. Learn from my mistakes so yours doesn’t.
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Welcome to episode 26 of Tourism Marketing Mastery. I had a conversation with a resort owner that said they don’t get many repeat bookings because people come for the region and not the resort. I call BS.
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Welcome to episode 25 of Tourism Marketing Mastery. I was recently asked how we market our off season. This is my response.
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Welcome to episode 24 of Tourism Marketing Mastery. After testing numerous guest demographics, and talking to dozens of resorts, which guest group is the most profitable for you to cater to?
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Welcome to episode 23 of Tourism Marketing Mastery. After doing dozens of calls this week with Managers around the world, there was one common pattern that emerged for the resorts that were growing and profitable. In this episode I share what that trait is, and how to learn it for yourself.
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Welcome to episode 22 of Tourism Marketing Mastery. I’ve given some thought as to what will be the #1 thing that will make an impact on my business and my life this decade and it’s something that I think you’ll resonate with as a Tourism Operator.
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Welcome to episode 21 of Tourism Marketing Mastery. I’m a bit of a nerd. Because I’m a nerd, I like to visit museums. While I was visiting a museum of anthropology, I learned about an ancient native tradition and I’ve applied it to my marketing to increase repeat business.
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Welcome to episode 20 of Tourism Marketing Mastery. There is one marketing strategy that is universally accepted by direct response marketers as the best return on investment, highest converting, and adds value to your business as you do it. Even better, it’s something that you can do when you have virtually no marketing budget.
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Welcome to episode 19 of Tourism Marketing Mastery. Most destination managers I've talked to understand that marketing to bring in high quality guests is important. However, they have never thought about advertising their job descriptions in the same way. In this episode I'll be sharing how I got to a point where we were posting ads that had 1000 applicants a week, and the process which we found was the best for filtering down to the 1 or 2 that would be an amazing asset to the team.
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Welcome to episode 18 of Tourism Marketing Mastery. In the last episode I talked about how to stand out to your prospective guests.
In this episode I show you how to take that relationship to the next level by giving them fun hints at what the experience will be like if they stay with you.
Just to warn you, we discuss relationships and dragons in this episode.
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Welcome to episode 17 of Tourism Marketing Mastery. If you're looking for a sexy convo, you've come to the right place.
But instead of teaching you how to woo a hottie, I'm going to be laying out the way you can talk to your prospective guest in a way that gets them interested in you above the competition.
Prepare to be be swept off your feet.
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Welcome to episode 16 of Tourism Marketing Mastery. In this episode of TMM I talk about how we found our perfect guest, and what benefits came out as a result.
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Welcome to episode 15 of Tourism Marketing Mastery. Does social media put money in the bank account? Is it worth comping rooms to influencers? Should you be putting time into social media? My answers my surprise you in this episode of Tourism Marketing Mastery.
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Welcome to episode 14 of Tourism Marketing Mastery. Short podcast on what I learned in the restaurant market and how to apply it to destinations to get your guests to market for you.
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Welcome to episode 13 of Tourism Marketing Mastery. Ok, first off, despite my charming charisma, I’m the furthest from a relationship coach. BUT, I have found a couple of strategies that make running a business and a relationship easier, so I thought I’d share those with you.
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Welcome to episode 12 of Tourism Marketing Mastery. I love this weeks topic because it's one concept that doesn't cost you anything to implement but can have massive impact on your bottom line.
Over the last few years we've been able to dramatically increase prices and we haven't changed anything about the physical product or added services.
Yet we are close to double the price of our next closest competitor.
And the best part is that I feel like we're just getting started. To be honest, we could be doing a much better job of implementing this tourism marketing hack.
So listen in and then implement this right away in your operation and watch as your demand begins to increase.
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Welcome to episode 11 of Tourism Marketing Mastery. I really need to work on my intros. But aside from that, in this episode of Tourism Marketing Mastery I'm talking about what you need to do in your marketing so that the competition gives up trying to compete with you.
The secret: it involves fruit.
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Welcome to episode 10 of Tourism Marketing Mastery. There are so many people out there that stress over their marketing and what it should look like or be before it goes out. In this episode I'm running through why you don't need to stress, because your opinion doesn't matter.
*Note - The audio quality on this episode isn't great, but for the sake of content, I've decided to publish it anyway.
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Welcome to episode 9 of Tourism Marketing Mastery. In this episode I'm going to to tell you how I tried to start a side business and failed, and then learned the 3 pieces you need to start a movement, applied them to this concept, which now has the largest social media following of all my accounts, and is growing the fastest.
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Welcome to episode 8 of Tourism Marketing Mastery. In this episode we talk about the stresses of leading a team, and why doing it in isolation leads to your slow and terrible death.
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Welcome to episode 7 of Tourism Marketing Mastery. A question I get all the time in the tourism industry is, "Where should we focus our resources?"
Which doesn't surprise me because there are 100's of things you CAN be doing, but which ones get you the most return? Also, how is it possible to have a masterplan when it seems like marketing changes daily.
In this episode I'll give you a system that you can use no matter what the current marketing trends are, as well as how we spend our current marketing budget in our resort.
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Welcome to episode 6 of Tourism Marketing Mastery. This is part 5 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
In this fifth episode I'll talk about my inability to see how marketing could work for a remote resort when I looked at it through my 'traditional education' lens, and my big a-ha moment.
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Welcome to episode 5 of Tourism Marketing Mastery. This is part 4 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases. In this fourth episode I share a couple of secrets around what I did when I couldn't afford marketing.
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Welcome to episode 4 of Tourism Marketing Mastery. This is part 3 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
In this episode, I explore what happens when you market after you've already booked yourself full. The results might surprise you.
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Welcome to episode 3 of Tourism Marketing Mastery. This is part 2 of a mini series in which I share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
In this second episode I open up about my desire to just have someone else out there do the marketing for me.
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Welcome to episode 2 of Tourism Marketing Mastery. In this episode mini series I will share with you the 5 big myths that I believed about marketing that held back my growth for years in some cases.
Specifically, in this first episode I will discuss the challenges of not having enough time to focus on my marketing, and what happened as a result of that.
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Welcome to episode 1 of Tourism Marketing Mastery. In this episode I introduce this show, describe who I’m creating it for and give my own backstory of marketing failures. I also share the epiphany that pulled me out of the marketing pit and how I used it to double our bookings.
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