Franchise Euphoria: Recent Episodes
By Josh Brown: Business Lawyer, Entrepreneur, Franchise Authority and Coach
Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.
Wes Fox, founder and chief tactical instructor at United Defense Tactical, discusses the importance of realistic firearms training and self-defense. Wes explains that traditional static training at shooting ranges is unrealistic and does not prepare individuals for real-life situations. He emphasizes the need for ongoing training and situational awareness to make good decisions and stay calm in high-pressure situations. Wes also highlights the responsibility that comes with gun ownership and the importance of proper training. United Defense Tactical offers a membership-based program that provides comprehensive training in reality-based threat scenarios. Wes discusses the franchise model and the type of franchisees they are looking for to grow their system.
In this conversation, Alicia Miller, a former multi-unit franchisee and author, discusses the role of private equity in franchising. She highlights the misconceptions around private equity and the importance of understanding their perspective when evaluating franchise systems. Miller also emphasizes the need for founders to have a clear vision and goals for their business before considering outside investment. She explains that selling a majority of the business to private equity can result in changes to the management team, decision-making processes, and culture of the company. However, she also acknowledges that some founders choose to resist private equity and continue growing their business independently. In this conversation, Alicia Miller and Josh Brown discuss the role of private equity (PE) in franchising. They highlight that while PE can provide capital and strategic assistance, selling to PE is not necessary and depends on the objectives of the business. They also emphasize the importance of responsible and high-quality franchising, as well as the common missteps that emerging brands make. Alicia Miller's book, 'Big Money in Franchising: Scaling Your Enterprise in the Era of Private Equity,' is mentioned, which explores the history, impact, and opportunities of PE in franchising.
Brian Beers, co-owner of 33 Midas auto repair locations, shares his journey in the franchising industry. He highlights the importance of finding a franchise that aligns with your skills, goals, and personality. Brian emphasizes the need for scalability and a strong brand presence in the chosen franchise. He also discusses the significance of building a team and delegating responsibilities to replace himself in the day-to-day operations. Brian's ultimate goal is to demystify franchising and help ordinary people build successful businesses and create wealth.
Chris Stoness, CEO of Elite Window Cleaning and Sparkle Squad, shares his journey from the music industry to the window cleaning business. He discusses the challenges he faced in the music industry and how he found a new passion in window cleaning. Chris explains the innovations in window cleaning technology and how his company has revolutionized the industry. He also talks about the importance of franchisee-franchisor relationships and unit economics in successful franchising. Chris shares his marketing strategies and the growth opportunities in the window cleaning market.
In this episode, Josh Brown interviews Tony DiPietro, who oversees the emerging markets for Big B Coffee, a growing franchise in the coffee industry. They discuss the evolution of Big B Coffee, its growth and expansion, and the development of new markets. They also explore the importance of customer service and building relationships, as well as the impact of consumer trends and drive-thrus. Tony shares insights on franchisee promotion and staff development, and highlights Big B's focus on product innovation and ongoing value. The episode concludes with contact information for those interested in franchising with Big B Coffee.Takeaways
- Big B Coffee has experienced significant growth and expansion, with over 500 stores across 13 states and a goal of reaching 1,000 units by 2028.
- The development of new markets involves strategic decision-making and a focus on building relationships with franchisees and the local community.
- Customer service and building relationships are key to the success of Big B Coffee, with a focus on providing a personalized and positive experience for customers.
- Product innovation and ongoing value are important for franchise systems to stay competitive and meet the changing needs and preferences of consumers.
Darden Coors, heiress ofthe Miller Coors Company and CEO of Salad Collective, discusses the rise of healthy eating options and the growth of Salad Collective's brands. She explains the franchisee selection process and the importance of maintaining both corporate and franchise locations. Coors emphasizes the value of franchisee input and the benefits of franchising as a local business.
Key Takeaways
- Franchising can be a successful model for expanding restaurant brands.
- The rise of healthy eating options has led to an increase in salad concepts.
- Franchisees play a crucial role in bringing new ideas and menu options to the table.
- Franchises can be seen as local businesses that contribute to the community.
Founded in 1975, Melting Pot has offered a unique fondue dining experience for more than 45 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 31 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Florida.
Today’s guest is Franchise Growth Strategist, Collin Benyo. He assists potential franchisees in their journey to ownership. Having worked for Melting Pot for almost 15 years, he knows the ins and outs of the day-to-day process and strives to convey the success and wins he obtained to a new chapter of entrepreneurs and business leaders.
Key Takeaways: [2:10] - Collin shares the story of Melting Pot’s beginning.
[3:32] - Starting out as a dishwasher for Melting Pot is the current CEO of the company.
[4:45] - At the height, Melting Pot had roughly 130 locations. But their growth retracted a bit for a time.
[6:39] - Currently, Melting Pot has 4 corporate locations.
[8:30] - Josh shares his impression of Melting Pot from many years ago.
[10:27] - Melting Pot’s previous reputation was as a fancy dining experience that customers only went to once or twice a year. Their look and feel is different now.
[13:50] - Collin completed his Master’s degree internship at Melting Pot and loved the experience.
[16:09] - What sets Melting Pot apart from other hospitality franchises?
[18:59] - The focus for growth is primarily in the Southeast United States, but franchisees can come from anywhere and usually come as a Melting Pot fan.
[21:54] - The selling point for franchisees is Discovery Day.
[23:09] - An goal for Melting Pot is to partner with hotels and be present as hotel restaurants.
Mentioned in This Episode: Melting Pot Website
Melting Pot Franchise Site
Pivotal Growth Partners is known for their ability to identify, prepare, and develop emerging brands into best in class growth concepts. Pivotal is deeply engaged in fostering the growth of any brand they engage with, actively contributing insights, systems and processes, expertise, and resources (both human and financial). They bring 40 years of experience in franchise strategy, growth implementation, real estate site selection/acquisition, design/construction management, and best in class market launch and new store opening (NSOs) strategies and techniques to any emerging brand they work with.
Today, Casey Cooley, the President of Pivotal Growth Partners joins me to talk about their expertise in franchise growth and expansion.
Key Takeaways: [1:48] - Casey shares the start of Pivotal Growth Partners and what the mission has been since its inception.
[3:12] - Emerging brands are franchises with 0-20 locations. They have some systems that have been tested and vetted and have some experience under their belt.
[4:53] - Many business owners are looking to franchise, but growth can be a huge challenge.
[7:08] - One thing that Pivotal Growth Partners guides clients through is the journey of growing pains in building a franchise brand.
[9:42] - A common challenge is founders needing to give up a little bit of control to allow the brand to grow.
[11:59] - Pivotal helps brands with both human and financial resources.
[14:17] - Covid certainly changed the approach in brand growth, but Pivotal came out of it with new strategies to handle unusual variables.
[17:04] - Replicable concepts are the key and are attractive to franchisees and brand growth.
[18:56] - The brands that stick around are the ones with a system that allows an average person to become a franchisee and experience success.
[20:37] - Casey shares some of the upcoming goals for Pivotal Growth Partners as well as some of the emerging brands that he’s excited about.
Mentioned in This Episode: Pivotal Growth Partners Website
April Porter is a former award-winning, multi-unit franchisee, attorney, and creator of the Infinite FranchiseeSM mentorship program, which teaches franchisees the business intelligence, strategic thinking, leadership skills, and entrepreneur mindset to apply to the franchise model in order to reach a life of SWAG™ - Sanity, Wealth, and Gratitude™. April has been named to the Ten Women of Distinction in Franchising and a Top Influencer in the Global Franchising Industry, hosts the #1 Franchisee Podcast on Apple - The Infinite Franchisee Show - and received the Chairman's Award for Distinguished Service to the Franchising Industry from the AAFD.
Key Takeaways: [2:08] - April shares her law background as a criminal prosecutor before she made a shift into franchising.
[4:30] - Her entrepreneurial spirit drove her to open a franchise location of something she loved. She wanted more time freedom and control over her income.
[6:50] - April was able to identify the “franchise gap.”
[8:36] - A lot of people franchise in an area they already know how to do, but they don’t know how to run a business.
[10:31] - Just because you like the product or service, doesn’t mean you will like the business.
[13:45] - Business owners who choose to franchise their business model must also know how to train and educate franchisees.
[16:37] - April shares more about her cloning system.
[19:08] - Franchisees need to have a business owner mindset. The franchisor can support but isn’t going to be able to do everything.
[21:41] - A major pitfall for franchisees is knowing the difference between business and personal finances.
[24:41] - Sanity, wealth, and gratitude are the elements that franchisees are in search of.
[26:30] - A common problem is a franchisee’s management of time.
[28:15] - Josh’s number one piece of advice for prospective franchisees is for them to talk to current franchisees and franchisors already in the business.
[30:12] - What about multiple locations?
Mentioned in This Episode: Infinite Franchisee Website
The Infinite Franchisee Show on Apple
Ask April Porter Website
The Dog Stop is a dynamic company that is committed to progress. What sets them apart is that they are constantly evolving and improving their standards of quality care. They have assembled an all-star team of experts with over 100 years of collective experience in the pet care industry. The Dog Stop is the first company in the pet care industry to partner with Fear Free, an organization whose mission is to prevent and alleviate fear, anxiety, and stress in pets by educating and inspiring those who care for them.
Jesse founded The Dog Stop in 2009 because he wanted to create a better version of dog care for his community. The business has evolved and changed tremendously, but the core principles remain unchanged: 100% transparency, the best customer service and all services under one roof providing a clean, fun, and safe environment for all dogs.
Brett Reynolds is the Director and Dog Care and Training at The Dog Stop. He has been working full-time in the pet care industry since 2004 as a professional dog trainer and business manager. After 15 years of managing and owning dog training businesses, he moved into his current role of training and supporting franchisees and their teams on all things pertaining to dog behavior and care.
Key Takeaways: [2:05] - Jesse shares his background and what led him to found The Dog Stop.
[5:08] - The Dog Stop is the only full service franchise of its kind. It prevents consumers from going to multiple places to meet their needs.
[7:32] - Jesse describes what makes up the services that bring in different percentages of sales.
[9:26] - Brett shares his path onto finding his passion in dog training.
[11:01] - In the beginning, Brett and Jesse piloted various dog training services at The Dog Stop, including a program included with boarding.
[13:55] - The chance of franchisees coming in with training and certifications on providing the services The Dog Stop offers is low. Prospective franchisees go through a process.
[15:50] - The right candidate is open to learning new things and flexible. In this industry, it’s important to be able to shift to Plan B quickly.
[18:34] - Through franchising, they have shifted from owner operator models to more of a semi-absentee owner model.
[21:41] - The Dog Stop has partnered with Fear Free, an organization whose mission is to prevent and alleviate fear and anxiety in pets.
[25:27] - Every franchise has its struggles when launching. Jesse talks about slow and controlled growth and the benefits of having a mentor.
[28:12] - Real estate is important for this business as well and Jesse explains that they have a team of agents that help franchisees find the best place in their community.
[30:40] - From a business administration perspective, The Dog Stop is currently working on implementing more technology to improve the customer experience.
[33:40] - Not all dogs are suitable for a traditional doggy daycare. The Dog Stop has a menu of services and experiences for all personalities.
Mentioned in This Episode: The Dog Stop Website
The Dog Stop Franchising Site
Joining today is Seek Hannemann, CEO of Seven Brothers Burgers. At Seven Brothers, they believe that the food industry is growing and pushing to faster, quicker, more convenient ways of how customers experience dining out. The human connection that restaurant food once had is getting buried and looked over by this constant race. They are in an effort to build and focus, more than ever, on that connection to bring back that feeling. Seven Brothers is a family focused business and says, "We're not in the burger business. We're in the business of changing lives." When customers come in, they want to make sure they feel wanted, needed, and appreciated.
Key Takeaways: [1:52] - Seven Brothers Burgers started as a family business at one location in Hawaii and eventually opened a second location before moving stateside.
[3:04] - Initially, they weren’t sure about franchising out of fear of losing the integrity of the family business. They sought guidance before diving in.
[4:35] - As a family-focused business, one priority for Seven Brothers is to bring franchisees on board that share the same values.
[5:54] - They began with social media marketing, but the majority of franchisees have come from word of mouth in current locations.
[8:40] - Seek shares a little of the menu items that set them apart.
[10:56] - One motto of Seven Brothers is, “If it’s not perfect, it’s not worth it.”
[12:15] - There really are seven brothers in the family and all of them are heavily involved in the business.
[14:26] - What are the goals and mission for Seven Brothers Burgers moving forward?
[15:17] - Seek shares his favorite menu item.
Mentioned in This Episode: Seven Brothers Burgers Website
Seven Brothers Burgers Franchise Site
Founder of Incite Tax and the author of Profit First For Microgyms, John Briggs has a theme: "The IRS Sucks". Business owners should keep more of their money to build long-term wealth. John joins the podcast today to share how he has built an amazing team of nontraditional accountants to help combat IRS bullying. John is a man on a mission to give entrepreneurs an actual work-life balance so they don’t get burned out. He helps them increase their cash immediately so they can have confidence in their choices and become financially resilient.
Key Takeaways: [2:19] - John shares his background and why he founded Incite Tax.
[3:40] - He is passionate about helping entrepreneurs stay in business.
[4:41] - Not enough capital and mismanaging capital are the number one pain points for franchisees.
[5:33] - The demand for something expands to match its supply.
[7:23] - John shares a way to manage money through multiple types of accounts.
[8:53] - The first step of the Profit First method is to do a cash flow analysis.
[12:03] - It is never too late to start thinking about a cash flow system. Start now.
[14:06] - John explains why gyms and fitness businesses are a niche for Incite Tax.
[17:23] - Because they are so experienced with the business model, Incite Tax can see the challenges before they do.
[20:18] - You can negotiate lease agreements.
[22:45] - John explains the systems he has built that help people avoid burnout.
[26:37] - When is it time to think about adding another location to a business?
[30:16] - Think about how to maximize the space you are in.
[35:02] - It’s not always the best idea to open a second location.
Mentioned in This Episode: Profit First For Microgyms by John Briggs
Incite Tax Home Page
Incite Tax on Facebook
Incite Tax on Instagram
Happinest Brands has created a multi-brand platform with a focus on service concepts. Leveraging a strong leadership team, centralized systems, and over 55 years of franchising experience, they have a proven track record for lifting, growing, and developing franchises across the US and Canada. Happinest has a focus on mobile, low infrastructure, recurring revenue, high retention rate/membership-based models. Their brands are simple, straightforward, and scalable, focused on developing relationships with consumers who outsource home services. Happinest is building a portfolio of brands that cater to homeowners who don’t have the time or interest to do complete needed tasks around the home. They utilize centralized corporate marketing programs to drive interest and leads for franchise owners, along with a centralized in-house sales and conversion center to provide customers sales support for franchisees. There is a massive opportunity to capitalize on the home services market that is made up of mostly moms and pops, many of which struggle to provide on demand response, and service fulfillment, coupled with an excellent customer service experience.
Eric Martin oversees the franchise development efforts for multi-brand home services franchisor Happinest Brands. He and his team are responsible for helping prospective franchise candidates determine if franchise ownership is the right path for them. The Happinest Brands development team, with its nearly 100 years of collective franchise sales experience, has helped Happinest and its franchises grow to over 850 nationwide franchise locations.
Key Takeaways: [2:10] - Happinest all started with Lawn Doctor and now with multiple brands is pushing 1000 locations.
[3:41] - Although covering several brands, Happinest provides a lot of centralized systems for franchisees.
[4:42] - Eric shares his background in franchising.
[6:37] - The main reason people decide to step into franchising is because they are dissatisfied or unfulfilled in their current career.
[8:22] - The home services industry is valued at over $600 billion dollars. There are a lot of opportunities to create wealth.
[11:40] - When thinking about a franchise, most people think of the food service industry first. Many don’t think about home services as an opportunity.
[12:38] - At this time, franchise owners do not own multiple locations within Happinest.
[16:56] - Eric explains the difference between a franchisee and an entrepreneur.
[18:56] - The first couple of years for a franchisee are the most important for them to get things off the ground with the support of a franchisor.
[20:48] - The service space gives franchisees an advantage.
[22:14] - Costs are driven down with centralized systems.
[24:28] - The initial investment for Happinest brands is low compared to other franchise brands.
[28:07] - Eric lists some of the ways people have created quick capital to start a franchise.
[30:34] - Undercapitalization is a challenge and Happinest Brands works hard on eliminating the problem up front.
Mentioned in This Episode: Happinest on LinkedIn
Happinest Home Page
Lawn Doctor Franchise Site
Mosquito Hunters Franchise Site
Ecomaids Franchise Site
Elite Window Cleaning Franchise Site
Franchise Fame is a multi-award winning global franchise marketing agency. Over the years they have been nominated and have won various awards such as the Best PR & Marketing Firm by the Global Franchise for 2022, Franchise Excellence Award and European Search Awards. They work with global franchise brands some of which count more than 3000 locations worldwide. They connect aspiring entrepreneurs with already successful brands and in this way create more decent work, economic growth and equal opportunities for everybody. Dani Peleva, the founder and CEO of Franchise Fame, joins us today.
Dani led the marketing and branding teams of a global franchisor and later on became a franchisee herself, before founding her award-winning franchise marketing agency. Gaining invaluable experience and extensive knowledge of franchise marketing, both client and agency-side, Dani has worked with franchises from the UK, USA, Australia, Europe and South America, some of which have a presence in more than 2,600 locations worldwide. As a key person of influence in the sector, Dani has been featured in multiple media outlets and is often invited to talk about franchising and franchise marketing at conferences, events and podcasts.
Key Takeaways: [2:44] - Dani shares her background and how her passion for marketing led her to her current endeavors.
[4:08] - Initially, Dani invested in a franchise that allowed her to pay off student loan debt and put herself in the shoes of a franchisee.
[6:03] - Marketing is very unique to every location and it's important for franchisees to understand their local market.
[7:59] - Dani describes how Franchise Fame is approached by franchisors and franchisees alike.
[9:42] - Franchisors are very busy and juggle a lot at once. Franchise Fame helps them market for franchise recruitment.
[11:19] - Positive reviews are so important for any business, but especially a franchise.
[13:30] - It is all about showing that you care.
[14:48] - There are many business owners that do not have a strategy to protect their reputation.
[16:57] - Dani shares that Franchise Fame is candid and honest with their clients, especially when it comes to their online reputation.
[19:27] - Dani is the author of the book also called Franchise Fame.
[21:16] - When you know your ideal client or customer, you will learn how to market to them.
[24:40] - Personal branding and business branding are merging into one.
Mentioned in This Episode: Franchise Fame Home Page
Franchise Fame: An Insider’s Marketing Guide to Incremental Growth and
Soaring Success for Franchisors by Dani Peleva
Charlie Graves was a world-ranked swimmer and successful professional triathlete before turning to a career in sports management, sports television and event production, and sport equipment manufacturing. He has been the CEO of Athletic Republic since 2007, when he acquired and rebranded the company, introducing new franchising, operations, business, and marketing systems now in use in a worldwide network of franchises.
Athletic Republic is the world’s premier destination for individualized, sport-specific training. With technologically advanced equipment, Athletic Republic tracks and showcases the improvements an athlete experiences through their training regimen. The brand is the leading sports performance franchisor, with over 80 training centers and has surpassed two million athletes trained in the program. It is the premier destination for individualized, sport-specific training for athletes of all ages and abilities who seek to improve their speed, power, stability, agility and stamina.
Key Takeaways: [2:25] - Charlie shares his background as an athlete before becoming a business owner.
[3:53] - You have a hand in your success.
[5:26] - Doing things that are within your control will improve your performance.
[8:47] - There are a lot of cross overs in sports and business.
[11:10] - Charlie became the head of marketing for a mall operator. This was the introduction to a franchise model for him.
[12:36] - How did Charlie learn about the opportunity of Athletic Republic?
[15:42] - The founder was a scientist. He tested and evaluated everything.
[17:53] - Charlie made a lot of mistakes in the early years but learned through them and attended conferences and programs to improve and network.
[20:08] - It wasn’t a franchise at first. Charlie lists some of the things they developed before jumping into launching a franchise model.
[21:27] - The collaboration in franchising is extraordinary.
[24:17] - An ideal franchisee is one that has passion for sports.
[25:45] - Over half of the current franchisees are female.
[27:56] - Charlie is in the business of opening successful operators.
[30:15] - It’s important to care for franchisees that are making big investments.
[31:19] - Rather than selling more units and having franchisees wait to get going, Athletic Republic takes their time with each franchise owner.
[32:28] - What value does the franchisor provide to franchisees after they are established?
[35:03] - Scaling in particular is something that needs to be considered and supported by franchisors.
[36:42] - What role does celebration play in the Athletic Republic locations?
Mentioned in This Episode: Athletic Republic Home Page
Athletic Republic Franchise Site
Michelle Dacy has been in the special needs transportation segment for 20+ years. In 2012, she launched a non-emergency medical transportation business in Chicago to provide high-quality customer service to seniors and people with physical and cognitive challenges. Tootl provides an incredibly needed service for people of all ages and abilities. With a low investment, low overhead (no leases, retail locations, or equipment required) and excellent gross profit margins, Tootl stands out among other opportunities. Tootl is also backed by founders with over 20 years of experience and proven franchise leaders with nearly 30 years of experience building brands and serving the franchise community.
Joining Michelle on today’s episode is Steve Greenbaum, a board member, advisor, and investor of Tootl Transport. He is a titan in the franchising industry and he shares his drive to support Tootl Transport. As far as competition, Tootl’s business model is unique to the franchise industry. At the client level, Tootl’s high level of customer service is above and beyond others in the non-emergency medical transportation industry.
Key Takeaways: [2:30] - Michelle explains how she worked for a special needs transport service and branched out on her own.
[3:40] - Any need for special transportation can be assisted by Tootl Transport.
[6:01] - Multiple locations over a period of time is beneficial to prove the model.
[7:40] - Transportation services have been around a while but the industry has transformed in the last decade with the use of technology.
[9:43] - While transportation is the goal, the drivers are also trained to help the customer out of their home and into the vehicle.
[10:57] - When Michelle began Tootl in Chicago, she knew that she had a model that could be duplicated.
[12:27] - It’s important to know that you can’t do it all. You have to invest in people.
[15:24] - Tootl is brand new to the franchise model.
[18:50] - There is a huge population of ideal franchisees for the simple business Tootl offers.
[20:31] - Personality wise, an ideal franchisee has a good heart.
[22:12] - Steve explains what Tootl can provide and the needs their model can meet.
[26:41] - Steve and Michelle describe their vision for Tootl in the coming years.
Mentioned in This Episode: RideTool.com
CertaPro Painters has been recognized as the #1 painting company franchise in North America by Entrepreneur Magazine as a part of its annual Franchise 500 ranking. Additionally, the brand has recently made the prestigious Franchise Business Review Top 200 list for franchisee satisfaction. These recognitions come at a time of steady growth for the brand, as it is projected to reach $1B in revenue by the end of 2023. CertaPro had a smooth finish to 2022, locking in four new territory signings, and rounding out the year with 25 existing location resales.
With the painting industry being valued at $60B there is plenty of room for growth, and the brand is looking to sign 25 territory agreements in key markets across the United States and Canada this year. The service industry remains a strong sector in franchising, and CertaPro has a lasting and growing legacy in the category.
Today’s guest is Michael Stone, President and CEO of CertaPro Painters. We chat about how CertaPro is dialed in on growing with new franchises and how the proven business model paired with a low initial investment can lead for a high return for its franchisee and the success of the locations that maintain its massive footprint.
Key Takeaways: [1:57] - CertaPro has received very high accolades in the industry.
[2:43] - Michael shares his background and how he got into the franchise world.
[5:15] - There are a lot of different types of franchises. CertaPro is service-based.
[6:41] - CertaPro isn’t looking for people driving a van around to paint. They have professional office spaces and are looking for leaders.
[8:24] - Michael explains that the ideal operator isn’t necessarily in the painting industry, but they typically have good management and leadership backgrounds.
[10:27] - CertaPro Painters is the largest painting company in the United States.
[13:08] - Networking is important and service providers offer a lot of referrals.
[14:50] - Michael describes the experience in completing virtual estimates and the system they created during Covid.
[17:10] - CertaPro Painters has a great relationship with Sherwin Williams.
[20:01] - When team members and franchisees are given the right tools, they will be able to build relationships with clients.
[24:27] - CertaPro has a detailed process that ensures both the franchisee and client are satisfied.
[28:05] - The industry has a lot of opportunities and CertaPro has a lot of franchising opportunities to build a business.
[29:27] - Michael shares the goals for CertaPro Painters franchising for this year.
Mentioned in This Episode: CertaPro Painters Website
CertaPro Painters Franchise Site
Clean Eatz, which launched in 2011 and started franchising in 2015, was co-founded by husband-and-wife duo Don and Evonne Varady. They are heart-driven to “Change Livez” through clean, balanced food, thought-provoking education, and motivational support that inspires results. They know personal wellness is not one-size-fits-all, so they craft nutritional products and fitness opportunities that meet the needs of every type of lifestyle. Clean Eatz isn't a company, they are a community, and that is certainly something that sets them apart in the industry. Most think that they are just a cafe and sell food but they are in the business of changing “livez”!
Key Takeaways: [2:19] - Don and Evonne are a husband and wife duo. They share their background and how they began this business.
[4:40] - The idea came from Evonne’s passion for health and fitness.
[6:22] - Clean Eatz began franchising in 2015 with the help of an investor.
[9:14] - Don explains that Evonne came into his life at a fateful time.
[11:13] - Don filed bankruptcy and started over.
[12:19] - For about two years, Don and Evonne actually lived in the restaurant.
[15:19] - They were broke when they moved and social media marketing wasn’t a luxury they had. Evonne describes some of the things they did to get the word out.
[18:31] - Before launching Clean Eatz in North Carolina, the boundaries and roles were already set.
[20:10] - Opening multiple locations hadn’t occurred to Don and Evonne until about 2 years in.
[22:07] - Oftentimes, the founders are not the ones who initially consider franchising.
[23:18] - Evonne describes the beginning of the franchise process and the learning curve she experienced.
[25:17] - Franchising is all about investing in people.
[27:39] - Culture is earned.
[29:04] - Principle over convenience.
[31:22] - It starts with the customer, and you need to get to know them.
[34:03] - At the time of this podcast recording, there are 92 locations ready to get going.
[35:06] - Don describes the ideal franchisees for Clean Eatz.
[37:23] - Check your ego at the door and continue to be humble.
Mentioned in This Episode: Clean Eatz Home Page
Clean Eatz Franchise Site
Clean Eatz Kitchen
The Everbowl menu is centered on superfood packed bowls and smoothies highlighting acai, pitaya, matcha, blue majic, cacao and other "stuff that has been around forever™". It's fun, vibrant eateries invite diners to augment these superfoods with fruits, nuts, berries, and grains to create flavorful bowls to fuel their active lifestyles. In 2022, Alex partnered with Drew Brees to form EB Master, an Area Representative organization in the Everbowl system. They are signed up to bring over 150 stores to 13 states: North Carolina, South Carolina, Kentucky, Virginia, Alabama, Arkansas, Mississippi, Ohio, Indiana, Michigan, Tennessee, Louisiana, and Illinois.
In today’s episode, learn about what sets Everbowl apart from the rest and how their aggressive expansion goals are going strong towards success.
Key Takeaways: [2:36] - Alex’s original career path was in education but he realized he wouldn’t have the income he’d like to sustain the life he wanted so he went into business.
[4:17] - Alex describes his experience and drive to bring acai to his town.
[5:50] - What are the things to consider when choosing a brand to franchise?
[8:32] - Everbowl has an aggressive expansion goal over the next four years.
[10:41] - Alex explains how he connected with Drew Brees.
[13:50] - One of the goals for Everbowl is to be connected with more athletes.
[16:12] - What is Everbowl doing differently to attract franchise owners and customers?
[20:21] - Alex describes the ideal retail spots for Everbowl.
[22:13] - Owners that are really plugged in and involved in their community are ideal franchise owners for Everbowl.
[24:44] - The menu at Everbowl is diverse and healthy.
[28:01] - Connect with Alex on social media and find out more about Everbowl.
Mentioned in This Episode: Everbowl Home Page
Everbowl Franchise Site
Jeff Dudan is the CEO of Homefront Brands, a platform of property service franchisors as well as Chairman of Dudan Group, the capital partner to Homefront Brands and others. Dudan Group invests capital, provides expertise, and offers services that enable people to join, buy, build, or expand franchise systems. Jeff is the author of Discernment; The Business Athletes Regimen for a Great Life through Better Decisions, a Forbes contributor, sought after speaker, and consultant to emerging franchise brands. Jeff served YPO as Chapter Chair of the Southern Sands Chapter, and IFA Franchisor Forum as a member. Jeff appeared on Season 8 of Undercover Boss in January 2017. His journey began as a college athlete who founded a business to paint student housing. After graduation, he assisted South Florida in recovering from Hurricane Andrew which led to the launch of AdvantaClean in 1994. With 240 locations, AdvantaClean became a national strategic partner with St. Jude Children’s Research Hospital and was acquired by Home Franchise Concepts January 2019.
In this episode, Jeff talks about his journey, successes, and lessons learned along the way as well as how to learn more about Homefront Brands.
Key Takeaways: [3:29] - You can have a variety of different experiences by meeting new people. Franchising gives you the opportunity to collaborate and learn from others.
[4:26] - For some businesses and business owners, franchising isn’t right, but Jeff believes that it is the best way to build wealth and success.
[6:37] - Creating the entrepreneurial framework within the confines of a franchise system can be challenging depending on the franchise brand.
[9:00] - Jeff describes the beginning of his career after graduating college.
[11:26] - We have points in our lives where we have to make big life-changing decisions.
[13:31] - What are the deciding factors behind Homefront Brands?
[16:22] - Territories in a brand are really important to get right.
[18:52] - Jeff explains how they mapped out territories.
[21:04] - There are several businesses under the umbrella of Homefront Brands and together they offer a wide variety of services.
[22:38] - It is important to be a values-forward company.
[23:55] - Jeff shares the most valuable change he made to his mindset and what his leadership style is.
[27:10] - What is Jeff’s hope for Homefront Brands over the next few years?
Mentioned in This Episode: Homefront Brands Website
On the Homefront Podcast
Michele Waits, a coffee industry veteran with over 15 years of experience, discusses being announced as Biggby Coffee's new CMO. Waits, who has worked with brands such as Gerber and illycaffè and worked as a VP for Starbucks for over 12 years, shares how her insights will empower the marketing team to connect with Biggby customers in a more individualized way, streamlining and modernizing the concept's efforts. Waits plans to leverage personalized digital marketing and a social media presence in her new role which will allow the brand to be able to connect with its customers how and where they prefer and can discuss how her experience working with household names internationally will help fuel Biggby’s growth even further.
Key Takeaways: [1:58] - Michelle shares her background in marketing and the 20 years of experience she has.
[3:07] - After working for Starbucks for 12 years, Michelle confirms that Starbucks is not a franchise. Michelle’s transition to Biggby is a learning curve since it is a franchise.
[4:52] - Franchise licensing can be confusing and it is regulated in different ways.
[5:45] - A franchise owner is a small business owner.
[7:29] - How did the misconception grow that a franchise isn’t a small business?
[9:56] - Franchising allows you to go into business for yourself but not by yourself.
[10:59] - As a franchise owner you have a lot of control but you also have a great deal of support.
[14:01] - Michelle describes the things that the franchisor provides to franchisees.
[16:13] - Marketing tactics are taught to franchisees to get the demand started even before their location is open.
[18:58] - Biggby is proud of their coffee but isn’t in the coffee business. They are in the mood-uplifting business.
[21:29] - It isn’t just about providing a product. It’s about providing an experience.
[22:36] - There are a lot of things to consider when it comes to a company’s footprint.
[24:13] - Who is the ideal franchisee for Biggby Coffee?
[26:30] - How does Biggby keep the brand consistent across multiple locations?
[28:27] - When you’ve got a strong brand, it will emanate out across locations.
Mentioned in This Episode: Biggby Coffee Home Page
Biggby Coffee Franchise Site
Michelle Waits on LinkedIn
The definition of health and wellness has changed. We all have realized that we need to be more proactive towards our own health and wellbeing. By being more proactive we can live an active life for as long as possible, and isn’t that the point of living a longer life anyways? The Covery Wellness Spa provides non-invasive therapies designed to enhance and optimize the health journeys of their clients. Through their customized wellness journey, clients are provided with the tools and the education that is needed to reach their overall wellness goals.
Today’s guest is Chief Visionary Officer (CVO) Edward “EK” Navan. EK Navan is also the co-founder and member of The Covery since its formation in August 2020. From June 2017 to present, EK has served as co-founder and member of R-WELLNESS in Baton Rouge, LA. From 2016 to 2018, he also served as a national account manager and consultant for Fitness Ventures International in Charleston, South Carolina. From 2015 to 2016, he served as Northeastern Regional Manager for TRX, Inc. in Atlanta, as well as the CEO of Redzone Fitness from 2015-2017. His experience in the wellness and fitness industry is extensive and has helped lead to the success of The Covery.
Key Takeaways: [2:04] - The wellness industry has grown exponentially in recent years.
[5:27] - Covid-19 shut the doors on a lot of wellness locations, but EK says it gave them the opportunity to take a step back and put together a better program.
[8:08] - EK shares some of the therapies and services that The Covery Wellness Spa offers. They are unique.
[9:16] - The focus is the outcome.
[12:03] - EK explains one of the ways they are working on health without prescriptions.
[14:21] - What are some of the reasons clients come to The Covery Wellness Spa?
[17:03] - The first location was opened in 2021 which was a challenging time to start a business, but the opportunity was there.
[19:16] - EK’s opinion is that traditional franchising is broken. Their system is a little different.
[20:53] - There are right ways and wrong ways to run a franchise.
[24:42] - What role does the economy play in building a business like this?
[27:14] - Josh admits that he is not a fan of the broker network early on in the process.
[28:56] - Sometimes growing the smart way is by growing slowly.
[30:42] - With a system like this, you can find the right people.
[32:01] - Who is the right franchisee for The Covery Wellness Spa?
Mentioned in This Episode: The Covery Wellness Spa Home Page
Facebook | Instagram | LinkedIn
The Covery Wellness Spa Franchise Site
With a refined focus on clean eating, a literal approach to menu transparency, authenticity, and a digital-first approach, Balance Grille has been turning heads throughout the fast-casual industry since 2010, solving for nearly every issue facing the restaurant arena today and instead turning them into key differentiators for the brand.
Prakash Karamchandani (PK) is the co-founder of Balance Grille. Since its founding in 2010, Balance Grille has successfully reinvented the fast-casual concept, Asian Fusion cuisine, and the franchise business model. It currently has 5 locations, which PK owns and operates along with his buddy-turned-business-partner, HoChan Jang (CJ). PK’s focus is on refining kitchen efficiencies, customer experience, and business operations.
Key Takeaways: [2:34] - PK shares the experience of meeting HoChan and deciding to team up to create Balance Grille.
[4:40] - During the economic downturn at the time, PK and CJ were turned down time and time again.
[6:38] - It’s not as easy as it seems to go to the bank and get the funding needed to begin.
[8:50] - PK and CJ continue to work together and split the responsibilities to maintain the success of the business.
[10:27] - They did everything themselves in starting the business.
[12:19] - The goal was to create happiness and they did it through food.
[13:47] - The restaurant industry is hard to break into due to tons of competition.
[15:33] - There’s nothing wrong with making a profit, but there’s more to it than that.
[16:58] - From the start, the goal was to create a business that was scaleable.
[18:05] - Franchising is new for Balance Grille as they have only been franchising for one year.
[20:55] - Staying local is a great goal, but consistency is lacking.
[22:54] - PK and CJ have partnered with another company to help scale the business.
[27:12] - They have a very clear vision of how they’d like the franchise structured.
[29:00] - What are you doing right now to set yourself up for success?
[32:31] - The business is growing and thriving right now at a fast pace.
[34:31] - Balance Grille is actively seeking franchisees.
Mentioned in This Episode: Balance Grille Website
Balance Grille Franchise Site
After 15 years of working his way up through the competitive ranks of NYC’s financial sector, Andrew Pudalov made a conscientious decision to leave his most recent position as Global Head of Fixed Income Derivative Trading at National Australia Bank to pursue an interest he felt was a virtue of higher importance. While he worked his entire adult life for a number of prestigious financial institutions to achieve an expertise in institutional fixed income derivative trading, he simply felt it time to gratify another more altruistic ambition he had always held.
Andrew founded Boulder’s University Hill District’s first all-natural bowl/smoothie bar in the fall of 2004, providing a healthy alternative to the common “Hill” fare. After enormous success, Andrew launched a line of frozen grab-n-go bowls soon to meet the ever-mounting demand. Today, he operates Rush Bowls retail, wholesaling, and franchising with over 100 stores in various stages of development throughout the US.
Rush Bowls continues to receive both regional and national acclaim. Andrew maintains a commitment to spreading the joys of pure, honest nutrition and making Rush Bowls the best possible company it can be.
Key Takeaways: [2:39] - Andrew shares his background before founding Rush Bowls.
[5:24] - He went head first into the idea in 2004 and decided on smoothie bowls.
[7:57] - Rush Bowls experienced slow and steady growth in the early years.
[10:01] - Andrew explains the adjustment he made as he transitioned to the ownership of a business.
[12:53] - Andrew has experienced a lot of opportunities to do things his way.
[15:18] - A lot of franchises charge the franchisee for the product. But Rush Bowls does not.
[17:08] - It is tough to build a business from scratch. Franchising is a great way to own a business with an already established structure and system.
[18:33] - It was recommended by many for Andrew to franchise Rush Bowls, but he wanted to test it in multiple locations first.
[20:55] - Education is important and a strength of Rush Bowls.
[21:53] - Rush Bowls has locations in 21 states and has created great national networks.
[23:53] - Everything at Rush Bowls is made to order.
[25:37] - Too much space is a detriment to many franchisees.
[27:18] - Who is the ideal franchisee for Rush Bowls?
Mentioned in This Episode: Rush Bowls Home Page
Rush Bowls Franchise Site
Lisa Druxman is a mom on a mission. She is the founder of FIT4MOM, the country's largest fitness program for moms, a noted speaker, author, podcaster and powerhouse of energy. A self proclaimed idea monkey and #momboss, Lisa is passionate about helping women get out of overwhelm and in to a life of health and happiness. A well-published author, Druxman has written on business for Entrepreneur and on motherhood for magazines such as Fit Pregnancy, Shape and more. Recognizing her entrepreneurship, Druxman has also been nominated for and received numerous honors from organizations such as the National Association of Women Business Owners for her unique and successful business.
FIT4MOM offers pre and postnatal health, wellness, and fitness programs for every stage of motherhood. All of their programs were created by moms for moms to provide Strength in Motherhood®. FIT4MOM is the world’s largest fitness program for moms with 2600+ locations, 1500 locations, and 310 franchise owners nationwide.
Key Takeaways: [2:22] - Lisa never had any intention of starting a business but shares how she has found herself as the CEO and founder of FIT4MOM.
[3:30] - Don’t name your company based on one thing, because you might grow and branch out for more.
[4:32] - FIT4MOM is more than just a fitness program. The community of mothers is what sets the business apart.
[5:58] - Lisa wanted other moms to have the opportunity to build their own business with her model and have an impact in their own community.
[8:01] - Lisa describes some of the classes FIT4MOM offers and how they are unique to each community and franchise location.
[10:12] - What does FIT4MOM help their franchisees get started and continue building their own business?
[12:07] - Originally, Lisa’s target franchisee was a fitness professional and mom. But that was far from the case.
[14:21] - They have created franchise cohorts based on the goals and the stage of each franchise.
[15:58] - The curriculum and course materials are all online and offer certifications to each franchisee to be able to teach their classes.
[17:21] - Lisa has been able to build this business and become an author because she has built an incredible team.
[18:53] - FIT4MOM is constantly evolving and Lisa does not foresee the future of becoming stale.
[20:23] - The San Diego location has remained a corporation location and Lisa tests new things before sending them out to franchisees.
[22:03] - Lisa shares special discounts for Franchise Euphoria listeners!
Mentioned in This Episode: FIT4MOM Home Page
FIT4MOM Franchising Site
Today’s guest is Pete DiFilippo, a principal at C Squared Advisors, a leading investment bank and advisory firm that helps multi-unit franchisees in the restaurant and retail industries maximize the value of their businesses by presenting comprehensive solutions and executing complex transactions. Prior to joining C Squared, DiFilippo served in franchise finance leadership roles for well-known national banking institutions.
With more than 100 years of collective experience, C Squared has helped sell, purchase, re-franchise, and recapitalize more than 10,000 franchised locations. Services include mergers, acquisitions and divestitures, valuations, private financing and recapitalization, restructuring, and ongoing financial advisory services.
Key Takeaways: [2:46] - Pete shares his background and experience in business and franchising.
[4:20] - Covid-19 changed so many things and caused a lot of turmoil in the industry.
[6:23] - Some franchisees may get to a point where they want or need to sell.
[8:29] - Pete describes how C Squared helps franchisees and franchisors with their business and their specific needs.
[10:21] - C Squared doesn’t focus on specific types of clients and customers. They customize their service to work with every type of franchise.
[11:20] - What sets C Squared apart from the other advisory companies?
[13:30] - Pete shares his advice for business owners to be prepared for the time they want to sell their business. They need to have everything in order.
[17:41] - Surround yourself and your business with the right people.
[18:54] - C Squared looks closely at a lot of different factors to make sure businesses are appealing to potential buyers.
[20:54] - Focus on the things you can control. There’s always going to be noise and issues, but continue to stay focused.
[21:27] - This industry is very resilient.
Mentioned in This Episode: C Square Advisors, LLC Home Page
Brian Kelley has served as the President and CEO of Phenix Salon Suites for just under four years, leading the brand toward exponential growth and success across more than 340 locations in 34 states through the U.S. and now internationally. He has over 25 years of financing, owning, operating, and developing franchise businesses all across the United States in both the salon and restaurant industries. Mr. Kelley currently leads the charge as the salon suite concept continues expanding its global and national footprint.
Phenix is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to operate their own business in a private salon suite within a larger, well-located salon. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has more than 340 salons across 33 states with continued plans to expand internationally. The brand sets itself apart through its semi-absentee opportunities and recession resistant model. Phenix ended 2022 with 70 franchise agreements, creating a strong pipeline for 2023 with 60-plus locations currently under construction. The brand is also the #1 salon suite concept and has been recognized by Entrepreneur's Franchise 500 for the past decade.
Key Takeaways: [2:19] - During and after Covid-19, Phenix grew as a direct result of their salon suite model to keep people safe.
[3:16] - Brian’s background began in the restaurant industry and he shares why he made the change.
[4:51] - There are so many businesses out there in the health and beauty industry, but Phenix is unique.
[6:18] - Brian explains the business model that makes Phenix stand out.
[8:39] - The stylists work their own businesses and Phenix makes the space available. It is a semi-absentee model.
[9:53] - Originally there was a front desk component but they’ve gone away with it as it really just wasn’t needed.
[12:01] - Stylists take care of their own suites including day to day cleaning.
[13:40] - Once a facility is open, it’s all about getting people in the suites and maintenance.
[15:12] - There’s not a lot of opportunity to build more value after a stylist has a suite as the stylist is maintaining their own business and the franchisee is absent.
[17:08] - Brian describes the app that franchisees use to help manage the site.
[18:32] - The founder of Phenix is still very much involved and is the face of the brand.
[19:53] - Gina, the founder, has a really interesting story that led to the creation of Phenix Salons.
[21:41] - Gina was also on an episode of Undercover Boss that highlighted the strengths of the business.
[23:30] - Stylists can build quite a client base through the use of social media.
[26:12] - The hardest growth is going from 1 to 2 locations.
[28:42] - Look forward as far as you can, but look at your current growth first.
Mentioned in This Episode: Phenix Salon Suites Franchising Site
Chris Prefontaine is the four-time best-selling author of Real Estate on Your Terms, The New Rules of Real Estate Investing, and Sell With Authority for Real Estate Investors. He’s also the founder of the Wicked Smart companies and host of the Smart Real Estate Coach Podcast.
With over 31 years experience in real estate, Chris’s expertise ranges from constructing new homes and owning a Realty Executive Franchise to running his own investments and coaching clients throughout North America.
Most of the time, franchising involves real estate. In our conversation today, Chris explains the difference between real estate strategies for franchisors and franchisees when thinking about locations and growth. Chris offers a lot of great resources for franchisees to learn about creative real estate and offers a wide range of real estate topics on his own podcast.
Key Takeaways: [2:35] - Chris shares his background and how his extensive experience in real estate has had an impact on franchising.
[4:15] - After the crash of 2008, Chris had to completely reinvent his business.
[5:25] - Chris describes the rules and methods used since 2008 and why these are important.
[7:31] - Lease purchase is another strategy and is great for franchisees.
[8:47] - What is Subject to Existing Financing?
[10:40] - Chris’s trainings and master classes are great for those who are looking to franchise.
[13:24] - Chris shares his experience as a real estate franchisee.
[15:01] - Who is the ideal client for Smart Real Estate Coach?
[17:30] - Banks are tightening up so commercial and residential lends itself well to creative real estate.
[18:28] - Chris is the host of the Smart Real Estate Coach Podcast that is great for a variety of listeners.
Mentioned in This Episode: Free Book for Franchise Euphoria Listeners!
Master’s Class
15-Minute Strategy Call
Chris Prefontaine on LinkedIn
Smart Real Estate Coach Website
Smart Real Estate Coach Podcast
From franchisee to franchisor, Sharon Arthofer knows exactly what a franchisee needs. Sharon began her career in retail and made a shift 30 years ago as the first franchisee of Wetzel’s Pretzels. She was instrumental in growing the company from one location to malls across the country. But now, she has become the franchisor of a new and emerging concept.
Sharon Arthofer is the Founder and CEO of Sip Fresh, a mall-based beverage stop for customers with a big twist. The hand-crafted concept puts Sip Fresh on the map as having a one of a kind product and the growth has been very steady for the company.
Today’s episode is all about Sip Fresh’s start and Sharon’s perspective as a franchisee and now a franchisor. She’s seen how it works first hand and can be the driving force behind Sip Fresh’s success for current and new franchisees.
Key Takeaways: [2:50] - Sharon was the first franchisee of Wetzel’s Pretzels.
[3:55] - After 30 years with Wetzel’s, Sharon saw a void she thought she could fill and went down the road of creating Sip Fresh.
[5:10] - As a franchisee, it is important to represent the brand.
[6:15] - Where did the idea of Sip Fresh come from?
[7:24] - Sharon describes what it is like to walk into a Sip Fresh and the memorable visual experience.
[8:30] - You see it, you sample it, you sip it.
[10:05] - Engagement is a key component in the unique experience at Sip Fresh.
[12:11] - Sharon describes some of the products they offer, including blended drinks and juices.
[15:03] - Even with her 30 years of franchisee experience, it is different becoming a franchisor. The biggest challenge was Covid-19.
[17:30] - Sharon is passionate about building a partnership and trust with franchisees.
[19:48] - The ideal franchisee is a strong entrepreneur committed to a multi-unit model.
[22:43] - The goal for Sip Fresh is to follow Sharon’s five year plan and become a regional brand and move across the country.
Mentioned in This Episode: Sip Fresh Website
Sip Fresh Franchising
With an extensive background of 30+ years in franchising, today’s guest shares his perspective on the franchise business model and his shift from food service to restoration. Bob Moore is the Vice President of Franchise Operations for United Water Restoration Group. United Water Restoration Group (UWR) has provided water restoration services and reconstruction for the last 15 years and looks forward to future growth as it is currently about to cross the 100 unit mark for franchise locations.
United Water Restoration is a full service restoration company available 24 hours a day, 7 days a week for water, flood, fire, storm, sewage, and mold emergencies. The organization has served the state of Florida for many years but has evolved into a national franchise bringing the same level of professionalism, family values, and personal attention.
Key Takeaways: [2:08] - Bob shares his 30 year background in franchising.
[3:40] - United Water Restoration Group serves residential and commercial customers after various types of damage.
[5:16] - After Covid-19, United Water Restoration also cleaned and sanitized businesses for customers so they could meet requirements to reopen.
[7:02] - Who is the ideal franchisee for United Water Restoration Group?
[8:18] - The main focus for guiding franchisees getting started is hiring a solid team.
[10:10] - The overall culture of the organization is what differentiates UWR from other restoration companies.
[12:25] - There needs to be a very clear value proposition at the beginning and a clear progression moving forward.
[13:14] - The most successful business owner is one that is good at solving problems.
[14:55] - UWR focuses greatly on the franchisee.
[17:32] - When it comes to systems, Bob shares the challenges faced in recent years by UWR.
[19:04] - The goals for UWR over the next couple of years is to ensure that the current franchise units are continuing to grow and new units are established.
Mentioned in This Episode: United Water Restoration Group Website
UWR Franchise Website
Today’s guest has carved out a unique lane in the food industry offering all the benefits of a typical cold juice bar but with the added micro-cafe toast concept. This puts the brand in a whole different category that reaches a much broader audience and certainly gives them a unique edge in the market.
We’re talking about Toastique, with founder and CEO Brianna Keefe. She created the first Toastique storefront just five years ago at the age of 24 with nothing to lose. And the success was immediate. Now with franchising available, the brand is expanding quickly and Brianna’s attention to detail has these new locations ready to give customers an amazing experience.
The brand is healthy, fast casual food which is a rare combination in today’s restaurant industry and it was created around no extreme cooking equipment. This makes overhead, build out, and insurance less costly. Listen to this interview with Brianna Keefe to learn how she has launched a successful and thriving business and developed an unforgettable brand and business model.
Key Takeaways: [2:36] - Brianna shares her background and why she decided to head into the franchise world.
[3:54] - The inspiration for Toastique was her love for healthy food and lifestyle as well as the push to do something on her own.
[5:31] - There are a lot of decisions to make when opening up your first storefront.
[7:12] - Brianna is her target market which makes things a bit easier because she thinks like her ideal customer.
[8:14] - The first location of Toastique was extremely profitable and ideal for the business.
[9:50] - Brianna describes the beginning experiences in developing a menu.
[11:14] - Although following a system, you have to take into account what is happening in each location. Allow for creativity and flexibility.
[12:50] - The details are important to Brianna and seeking franchisees that are like minded is what they are looking for.
[14:28] - Corporate locations are great for testing new products and techniques.
[15:55] - Ideally, franchisees for Toastique are multi-unit operators.
[17:03] - Brianna shares the impressive numbers of franchises signed to open this year.
[18:40] - As a brand, Toastique is very transparent, but at the end of the day, franchisees are running their own business. Brianna describes the ideal person.
[20:46] - There are always challenges in franchising. What have been the challenges for Toastique?
[22:40] - For 2022, Brianna was elected as a Forbes 30 Under 30!
Mentioned in This Episode: Toastique Website
Toastique Franchising
Today’s guest is Michael Suplecki, CEO of Griswold Home Care. He joined Griswold in 2020 as the CEO and is responsible for leading the development, operations, and execution of their short and long-term strategies. His career in home care began in 2004 when he joined a domestic franchise home healthcare, home Hospice, and healthcare staffing company as their controller. Over his tenure, he found himself in the role of the Chief Operating Officer and Chief Financial Officer, transforming the organization into a multinational franchisor of in-home medical and non-medical care, managing three brands across seven countries with a combined network of over 500 franchise locations.
With 170 locations in 30 states, Griswold Home Care is one of the country’s top home care companies, delivering compassionate care 24/7 to its clients. Its purpose is to give people the help they need to live in the place they love. Through this purpose, Griswold Home Care helps adults maintain quality of life despite advanced age or onset of illness through services including companion care, home services, personal care, and respite care. Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions for over 40 years.
Key Takeaways: [3:12] - Michael shares his background in home healthcare franchising.
[4:52] - Griswold Home Care has been around for a long time, but Michael came on as CEO in 2020. He describes the experience and the story of the founders.
[6:42] - The bulk of a franchisee’s growth is right at the beginning and it starts to level out. When Michael came on, he wanted to restart that growth.
[8:09] - Griswold Home Care focuses on non-medical care.
[9:42] - As the world evolves, insurance companies are recognizing the non-medical space.
[10:44] - Every state has its own statutes on medical and non-medical home care.
[12:15] - Companionship is only a part of the care provided.
[14:24] - The Covid-19 pandemic had a major impact on Griswold Home Care, but things are improving now.
[16:02] - What are the three main things that Michael looks for in prospective franchisees?
[18:23] - Griswold Home Care is most successful as a single unit franchise model.
[20:22] - How does Griswold Home Care manage marketing and branding?
[21:48] - Michael shares the goals Griswold has going forward out of Covid-19.
[23:53] - Choosing the wrong franchisee can be very painful. Be selective.
Mentioned in This Episode: Griswold Home Care Website
Franchising Site
With proven success developing 26 franchise brands across multiple industries, Joe Malmuth brings over 15 years of experience, progressive thinking, motivation, and enthusiasm to the world of franchising. Known for his unique ability to seamlessly blend the art and science behind a revenue building franchise development program, Malmuth has been instrumental in the accelerated success of many world-class and innovative brands.
Joe’s expertise in starting new franchises and developing growth in established brands is unmatched. In our conversation today, Joe explains the benefits of a tight niche with a wide net, unique advantages to franchising, and the key to creating successful systems within a business.
Key Takeaways: [2:22] - Joe shares his background and how he started in franchising.
[3:52] - Over his career, he has worked with franchises that are just starting and some are established brands.
[5:01] - Batteries Plus has been around since 1986 and started out as a local battery shop.
[7:00] - All Batteries Plus locations are in retail spaces and is a niche with an unusual model and wide net.
[8:48] - There are things about this niche that give Batteries Plus a unique advantage.
[10:22] - The tight niche makes for a stable business.
[12:18] - Single unit franchisees are great and continue to be brought on with Batteries Plus. But the model is really successful for multi-unit franchisees.
[14:58] - Joe describes some of the services and programs for helping franchisees to scale their business and operate at a high level.
[17:19] - The retail part of the business is reliable, but the commercial side of things is where the growth is.
[18:46] - There’s no real ideal market. There are Batteries Plus locations in all types of cities.
[20:47] - Joe shares recent growth in Batteries Plus franchises and goals for the future.
[22:16] - What type of franchisee is a good fit for Batteries Plus?
[24:43] - Franchising is growing and isn’t going anywhere. It’s a successful business model.
[25:56] - The key to success in franchising is grit.
Mentioned in This Episode: Batteries Plus Website
Batteries Plus Franchising Site
Let’s talk about the finances of a startup. It can be daunting and a stressful consideration for entrepreneurs. Initially, there is so much spending and the revenue just isn’t there for the first several months to offset it yet. If you’ve been a business owner before, you know that the first few months can be a whirlwind of planning and bringing in funds. And for most of us, we begin with a loan.
Grant Ferguson is the CEO of Unsecured Funding Source, and he’s here today to talk about this process and what makes his organization unique. Grant is a growth expert, change agent, and innovative leader. As the CEO of UFS, Grant works with business owners and entrepreneurs to navigate the increasingly complex world of lending and finds the best solutions to meet their capital needs.
Key Takeaways: [2:23] - Grant shares his background in finance and as an entrepreneur.
[3:57] - He had the idea of acquiring a business rather than starting from scratch.
[5:13] - Unsecured Funding Source provides unsecured loans for businesses, start-up businesses, or personal funding needs.
[6:47] - Grant purchased Unsecured Funding Source and started to modernize the business model.
[8:18] - The startup and acquisition space has struggles because it’s uncertain.
[9:35] - Unsecured funding has a little higher interest rates and Grant explains why.
[12:27] - Grant shares the things they look at in an application and how they make the decision to work with a startup.
[14:44] - Unsecured Funding Source work with term loans.
[16:13] - Monthly payments go towards interest and the principal.
[17:45] - One of the biggest concerns for entrepreneurs is cash flow.
[18:48] - The number one thing that kills franchisees is running out of capital or access to capital.
[19:58] - Initially there is so much spending and the revenue isn’t there to offset it yet.
[21:51] - Loans through Unsecured Funding Source are tied to the business. Like a personal loan for commercial use.
[24:09] - Grant describes some of the ways they work with entrepreneurs.
[26:38] - Where is the biggest gap in financing?
[27:42] - Grant shares the goals Unsecured Funding Source for 2023.
[29:50] - Chances for success rely on a lot of pieces.
[30:58] - Is the price of money high? It is, but it’s going to get higher. You should be looking at the cost of doing nothing.
[32:29] - Get a plan in place before quitting the day job.
[33:55] - Banks are very keen to lend right now.
[35:41] - How long is the process to secure funding?
Mentioned in This Episode: Unsecured Funding Source Website
It is a rare occurrence to have a leader in the franchise space that operates two distinct brands! But today, David Bloom joins me as the Chief Development and Operating Officer of two different franchises: Capriotti’s and Wing Zone.
In this episode, David describes the differences and similarities of both franchises, both within the casual dining space. His early career with iconic brands both in the hotel and restaurant industries prepared him for his current role and he was able to learn how to strategically accelerate brand expansion. Now in leadership with two brands, he has been successful in scaling both to new heights with 190 current Capriotti’s locations and 300 more in development. Key Takeaways: [2:24] - It’s not the norm to have someone lead two different brands simultaneously.
[3:09] - David shares his background and how he found himself working in casual dining and hotels.
[4:26] - Although having worked in different industries, David’s main love is restaurants.
[6:46] - There are several brands that have been incredibly successful and they have something in common.
[8:05] - Capriotti’s is all about the food. They have won several awards for the quality of food they offer.
[9:29] - There are about 190 Capriotti’s locations and 300 in development.
[11:32] - David shares what is focused on when it comes to staying on the same page as franchise partners.
[13:31] - There are several decisions that are important to make early on, especially when it comes to investing in technology.
[15:24] - Wing Zone is a little different from Capriotti’s. There are some things that were kept when acquired, but others that were improved upon.
[17:45] - When Wing Zone was acquired, it was set up as a single operator model.
[19:31] - Who is the ideal franchisee for Wing Zone or Capriotti’s?
[22:01] - The gross income has to make sense for a multi-unit operator.
[23:48] - The company is very value driven.
[25:29] - Co-branding hasn’t been a focus as the ideal real estate for a Wing Zone is different from Capriotti’s.
[27:30] - Growth is fueled by finding the right franchise owners.
[29:12] - What is the future of third party delivery companies?
[31:15] - David recommends a book to read before making big decisions.
[33:19] - We need to be prepared for the average customer’s expectation to have things immediately.
[36:28] - Get involved and make connections. Get to know the people who are really doing it.
Mentioned in This Episode: Capriotti’s Website
Wing Zone Website
Eric Casaburi started Retro Fitness in the heart of the 2008 recession. Experiencing unexpected and unprecedented growth during what was otherwise described as “dark” economic times, he eventually grew Retro Fitness to 150+ locations nationwide. Today, Casaburi is in the public spotlight once more as the Founder and CEO of the country's first anti-aging franchise brand, Serotonin Centers, also launched during the roughest of economic times – the heart of the 2020 pandemic.
Serotonin Anti-Aging Centers is a first-of-its-kind treatment facility that is expanding nationally in an effort to impact the livelihoods of as many people and communities as possible; ideally helping countless members of the public to enjoy the aging process and lead their fullest lives.
Key Takeaways: [2:47] - There are some things that you simply can’t control, but Eric took the opportunity during challenging times to make the best decisions he could.
[4:32] - Eric shares his background and why he was inspired to launch Retro Fitness in 2008.
[6:06] - Retro Fitness was named because the marketing revolved around “when fitness was affordable”.
[7:55] - Serotonin Centers was launched in 2020 and Eric describes his reason behind its launch.
[10:37] - Serotonin Centers was actually a solution to a problem that Eric noticed in his clientele at Retro Fitness.
[12:38] - Eric had begun the process of designing Serotonin Centers just prior to Covid and took the opportunity of time to work and launch it during an unusual time.
[14:16] - If it’s working for you, it’s working. Everyone is different.
[15:13] - At Serotonin Centers, they take a scientific approach.
[18:13] - The thing that took the most time and the most work is due to the crossover of a retail franchise business and a healthcare service.
[20:57] - Eric describes what to expect when you walk into a Serotonin Center.
[23:52] - With the fitness center franchise, the income model was subscription based. Eric explains the model that Serotonin Centers uses.
[27:32] - Who is the best candidate for a franchisee of Serotonin Centers?
[29:28] - Eric shares some of the types of conversations and things they screen potential franchisees for to see if they are the right fit.
[31:02] - The design of Serotonin Centers is very luxurious and high end, but intimate.
[32:47] - Build the business for yourself first.
[35:01] - There is more than one way to grow your business.
Mentioned in This Episode: Serotonin Centers Website
Serotonin Centers on Facebook
Serotonin Centers on Instagram
Before the trampoline park boom in the family entertainment industry, Launch Entertainment was a really new concept. Rob Arnold, CEO of Launch Entertainment joins me today to talk about the opportunities in the family entertainment industry and how they’ve been able to stay ahead of the trend by building a robust experience for the entire family.
The family entertainment industry is expected to reach a whopping $69 billion this year and Rob knows first hand what it is like to tap into that potential. Listen to this episode of Franchise Euphoria to learn about the company, their goals, and how their mom-and-pop trampoline park idea has evolved into more than 30 franchise locations complete with a full restaurant and multiple attractions.
Key Takeaways: [3:42] - Rob and his wife have always been entrepreneurs and he shares how the idea for Launch Entertainment was developed.
[6:43] - At the time in 2011, there were only about 150 parks like this in the country.
[8:31] - Their personal experience in 2011 took place in a location that was off the beaten path and they imagined what it would be like in a busier area.
[10:52] - Rob knew what he wanted but couldn’t find an existing model.
[12:40] - He knew the potential and took the step to learn about franchising before he even opened the first location.
[14:17] - Rob describes the experience of the grand opening of the first location and how impactful it was on the business.
[15:58] - The first location was a retail location having taken over part of an old Sports Authority.
[17:50] - In the beginning, the food was not good quality and they improved overall to a full restaurant included inside.
[20:26] - Opening a second location is exciting but spotlights areas of improvement.
[23:05] - With the opening of the second location, they kept the first space the same and improved the second one with more games and party rooms.
[24:41] - What happens when a new location doesn’t have a successful launch?
[26:10] - Knowing they wanted to franchise, they started the franchise process early on with the first franchisee opening up a location within a year of the first location.
[27:43] - They started with franchised locations with friends and families. This allowed them to test processes and systems with honest feedback.
[29:26] - The popularity of trampoline parks blew up across the United States and Launch Entertainment branched out into different attractions.
[31:08] - With more attractions catering to the whole family, it created more opportunities to make more money.
[34:33] - Rob lists the other attractions they added to make the experience more robust.
[39:01] - There are a lot of perks to opening a franchise with Launch Entertainment.
[42:17] - When you build something, build a strong brand with a robust operational marketing system to support the growth that lies ahead.
Mentioned in This Episode: Launch Trampoline Park Website
Franchise with Launch Entertainment
For many franchises, the goal is to expand. Depending on the business model, ideal locations, and finding the right people, this can be done quickly or it could be a slower process. But the most important thing is that there is a plan for business expansion and tactics in place to see the right results.
Chuck Pistor, President and CEO of Miracle Method talks about just that in today’s episode of Franchise Euphoria. Miracle Method is the nation’s largest home improvement franchise and has been around since 1977. Starting out with a few locations in California, now Miracle Method has 165 locations with over 40% of sites breaking a million dollars in sales yearly. In today’s discussion, Chuck explains how Miracle Method works, what they do, who they serve, and how they are implementing growth tactics to reach their expansion goal in 2023.
Key Takeaways: [2:39] - Chuck shares his own background and how he wound up as CEO of Miracle Method.
[5:04] - He began as a consumer but eventually bought Miracle Method in 1996. At that time, it was already a franchise with about 20 locations.
[6:38] - After 40 years, the company still uses the same bonding agent and is a coveted formula.
[8:22] - Over the years, the technology has expanded to allow the company to offer more than just bathtub renovation.
[10:49] - When Chuck transitioned into this role without a background in franchising, he learned a lot and decided to connect the franchisees together for collaboration.
[12:22] - Chuck took the opportunity to get to know the franchisees and learn from them. He also opened a franchise to experience what he didn’t know.
[15:16] - What does Chuck look for in franchisees?
[16:21] - The Covid-19 pandemic impacted this particular franchise and industry differently than others.
[17:30] - What does Miracle Method do to repair and restore?
[19:39] - 2023 is an expansion year for Miracle Method with the goal of adding 12 or more locations across the US.
[20:50] - There are two different models: the man in the van model and the manager model.
[23:54] - When it comes to expansion, Miracle Method’s strategy is to find the right people.
[25:45] - Going to their website, you can see examples of Miracle Method’s work.
[26:51] - Commercial work is also something Miracle Method does.
Mentioned in This Episode: Miracle Method Website
Franchise Website
Today’s unique franchise concept comes from husband and wife duo Shiva and James Boecker. Shiva and James are the founders of Rockstar Martial Arts and they founded the brand when they realized there was a hole in the fitness market. They set out to create a luxury concept that fostered discipline and leadership skills in kids through martial arts and a connection with their families and community.
What started out as a one location business became a franchise with 6, soon to be 7, locations in Texas and a possibility of expansion into Florida and Georgia. The conversation we have today goes beyond what it is like to walk into a Rockstar Martial Arts location. Shiva and James share the ups and downs of beginning this process and what it is like to be in business with their spouse.
Key Takeaways: [3:03] - Shiva and James are a husband and wife team. They share their background in martial arts and their desire to do more.
[4:37] - When she experienced more high end boutique fitness centers in Florida, Shiva realized that was what was missing from martial arts training.
[6:17] - In addition to martial arts training, leadership development is a top priority and a curriculum designed for kids.
[7:42] - The ideal location for Rockstar Martial Arts is a high end shopping center that is super clean and appealing.
[9:03] - Oftentimes after a child is signed up, the whole family gets involved.
[10:25] - Initially, the plan for Rockstar was just the one location.
[11:44] - The important piece of starting a franchise is to create a system and infrastructure that will run smoothly without you present. This is the hardest step.
[13:47] - Shiva recommends networking and finding others who have done this before. She has found several mentors that have helped them through the process.
[16:12] - James lists some of the things they had to consider through their growing pains, like real estate prices and team training.
[18:01] - What is it like to run a business and franchise with your spouse?
[19:41] - There were several changes made to their location as they decided to franchise.
[20:28] - Who is the ideal franchisee for Rockstar Martial Arts?
[22:26] - The franchisee is not the one that will be coaching. That won’t be their role and they will hire coaches and employees.
[23:47] - Rockstar Martial Arts started franchising pre-Covid but then halted the process for a while.
[25:18] - James describes the experience with broker networks to get Rockstar Martial Arts moving forward and expanding.
[28:13] - The best piece of advice James and Shiva have for those who are interested in franchising their business is to find someone who has done it already as a mentor.
Mentioned in This Episode: Rockstar Martial Arts Website
Rockstar Martial Arts Franchise Website
The way we work has forever been changed as a direct result of the Covid-19 pandemic. Now, people want the option to work remotely or are driven to create their own (often online) business. This has created an interesting opportunity for a new franchise called Success Space.
Ted Laatz, President of Success Space, joins the Franchise Euphoria Podcast today to talk about the emerging coworking concept that is a subsidiary of EXP World Holdings. This unique concept allows people to use an office space without paying monthly rent or lease and has amenities that other shared office spaces do not offer, like a cafe and access to a full time Certified Success Coach. Ted also discusses and gives great advice for other brands looking to incorporate technology into their existing model.
Key Takeaways: [3:34] - Welcome to the show, Ted! Ted shares his background in franchising.
[5:29] - Ted describes the usual coworking industry and how Success Space is different. The way we work has changed.
[7:10] - Success Space is larger and has multiple streams of revenue.
[9:03] - Franchisees will typically lease space and the sweet spot for the business is in shopping centers.
[10:22] - There are different types of offices and Success Space uses a bill by the minute model.
[12:10] - Rather than users renting a space by the month, they are only billed for the time they are actually in the office space.
[13:31] - In addition to the coworking space and cafe, Success Space has a Certified Success Coach within each location.
[15:14] - Ted explains how the idea started and how EXP companies use metaverse technology.
[16:42] - Success Space is a new franchise opportunity, but they are a subsidiary of a well established company.
[17:55] - Why did franchising make more sense for Success Space?
[19:01] - There are no plans for Success Space to have a company owned location.
[20:33] - Who is the ideal franchisee for Success Space?
[23:27] - Covid changed the way we work and Ted believes that we are settling into a hybrid model of working in the office and out.
[25:50] - Remote working is certainly being pushed by the up and coming generation. Coworking spaces and working from home are both types of remote working.
[27:32] - Some people work from public cafes like Starbucks, but Success Space gives a variety of spaces to work, eat, break, and collaborate with a coach.
Mentioned in This Episode: Success Space Website
Success Space Franchise
In the early 2000’s, life-time Restaurateurs Mijo Alanis and Pam Vivio began to notice a shocking new trend: while working in Pam’s family restaurant, they watched as people traded in their cheeseburgers and french fries for salads and fresh produce. After witnessing more and more customers seek healthier options, they began to theorize about a new concept that served fresh, healthy foods and smoothies. While this type of concept had begun to take a foothold on the East and West Coasts, Mijo and Pam were among the first to test the concept in the Michigan market. In 2005, they opened the very first Beyond Juicery + Eatery location in Birmingham, Michigan delighting its customers with a focus on healthy and fresh ingredients that tasted Beyond good!
Mijo started out in the restaurant business as a dishwasher and through the experiences of working in the corporate restaurant world as well as behind-the-scenes work in a family-owned business, he had the makings of a successful franchisor. As the visionary of this business, Mijo now focuses on building and growing Beyond Juicery + Eatery and in this episode, he shares his journey and the opportunities franchising brings to the table.
Key Takeaways: [1:51] - Mijo is the founder of Beyond Juicery + Eatery and shares his experience building the business.
[4:24] - Through an experience working with his future father-in-law, Mijo learned what it was like to own a business.
[6:21] - Mijo and his wife are founders of Beyond Juicery + Eatery as well as still involved with her family’s restaurant.
[8:12] - Mijo noticed the trend in what people were throwing away.
[10:43] - They launched the first juice bar with extensive background and experience in 2005.
[12:11] - What are the things needed to maintain a team during times of labor issues?
[14:10] - People don’t quit jobs, they quit bosses.
[15:48] - Putting people in the right role makes a huge difference.
[18:10] - Opening it was the first step, and then Mijo figured things out as he went along.
[19:54] - Mijo shares the moment he learned that franchising was a great option.
[21:34] - Beyond Juicery + Eatery is more than juice. They have an extensive menu that includes all fresh and clean ingredients.
[24:29] - Most locations are in Michigan, but Beyond Juicery + Eatery is expanding.
[25:54] - The core values of Beyond Juicery + Eatery are looked for in franchisees.
[28:49] - The qualities of a successful franchisor are visionary, manager-leader, and entrepreneur.
Mentioned in This Episode: Franchise Website: Beyond Juicery + Eatery
Beyond Juicery + Eatery Website
David Keil, President of Franworth, joins the podcast today and he has flipped the traditional sense of franchise industry giveback on its head. Having extensive experience in the franchise space, previously serving as CEO for Haagen-Dazs Shoppes, HoneyBaked Ham, Pure Barre and The Lash Lounge, Keil has recently embarked on his newest mission – Franchise For Good.
In 2020, Keil founded Franchise For Good, the nonprofit division of Franworth, with the vision of helping nonprofit companies scale and expand their impact by leveraging the franchising model. He has discovered that the best way franchising can give back is by using its own scaling best practices to help nonprofits grow. Fast forward to now, Franchise For Good is making incredible strides, growing its nonprofit partnership roster to four remarkable organizations looking to scale for social good.
With over 3,700 franchise systems throughout the United States, the franchise model has proven operating system tools and playbooks in areas such as strategy, finance, operations and more that have assisted in scaling businesses in every market. By leveraging this model, along with Franworth’s 450 years of combined experience, nonprofits can strategically scale and continue to impact millions of lives.
Key Takeaways: [1:45] - Amidst Covid, David founded a non-profit called Franchise For Good.
[3:30] - David was inspired by the short-lived program run by Ben and Jerry’s. He realized he could apply the franchise model to the not for profit space.
[5:37] - In franchising, we need certain things in place to be successful. Franchise For Good helps non-profits put these things in place.
[6:50] - David explains how the Chapter Affiliate Model works for a non-profit.
[9:01] - This model benefits everyone involved.
[10:20] - Learning to scale has saved many businesses.
[11:36] - While some non-profits have figured this out, David realized there was no one providing the help they need to scale and created Franchise For Good.
[13:13] - Franworth partners with founders and helps them accelerate their growth.
[14:26] - What are the elements that Franworth helps founders put in place?
[16:14] - Passion is important, but the knowledge behind scaling is crucial.
[17:53] - Franworth began with mentorship in mind.
[19:30] - Founders need to know their limitations and go in with operational support.
[21:19] - David describes ways they use technology and software to scale.
[22:43] - David believes in transparent data.
[24:21] - Franchise For Good is a startup and is already seeing success in the non-profits being helped.
[26:32] - There is a process to determine if Franchise For Good is the right fit for a non-profit and the community.
Mentioned in This Episode: Franchise For Good
The Covid-19 pandemic has created an ongoing trend of working and playing from home. And what better way to come together to connect than with sports? My Backyard Sports is one of the most unique franchises available and it does just that.
Founder, Michael Kraner, joins the podcast today to share the unique offerings that My Backyard Sports brings to not only families, but the communities they live in and all of this matches the company’s core values. But how do they make this happen? By leveraging technology. In fact, construction and design are not prerequisites for being a part of the work and franchisees are trained to do that. Michael himself began with a technology background and by combining their unique use of technology and digital tools, they are able to “bring the stadium home.”
My Backyard Sports is a full service, one-stop-shop, offering over 30+ sports related products and services. They design and build incredible customized courts such as basketball, tennis, pickleball and golf both for residential and commercial use. They cater to homeowners, schools, gyms, recreation centers, condominiums, real estate developers, and area businesses. Their customized sports projects range in scope from purchase and installation of basketball hoops and other sports equipment and accessories to full court sport facilities encompassing both single and multi-court offerings. Additionally, they offer our customers personalized court painting and court maintenance services such as patch and repair. If customers can dream it, they can design, build and install it. And as they are recognized as one of the nation’s fastest growing companies, you can be a part of their success as well.
Key Takeaways: [1:51] - Michael explains what My Backyard Sports is and what they specialize in.
[3:08] - Instead of just purchasing a basketball hoop for the driveway, My Backyard Sports makes the design and implementation a full experience.
[4:27] - When starting the business, Michael and his wife have a heavy technology background and were able to leverage technology to work for their core values.
[5:40] - Because of different local qualities, there are a lot of things to consider when designing a permit-friendly design.
[7:55] - Customers do not need a ton of space or need something elaborate. My Backyard Sports is very customer focused.
[9:10] - Michael describes their presentation and customization for memorable experiences for customers and their families.
[11:37] - Michael shares the details of a customized basketball court for a family that became a branding opportunity. All their work tells a story.
[13:14] - “My Backyard Sports” doesn’t just apply to a family’s backyard. They work in the community as well.
[14:52] - With the idea of adding value to communities across the country, My Backyard Sports became a franchise opportunity.
[16:17] - Training is surprisingly basic and franchisees do not need a construction background to do this work.
[17:22] - My Backyard Sports began in New Jersey and has expanded into Texas.
[18:49] - A tradition for My Backyard Sports is for employees to take pictures and videos for social media since their work is so unique.
[20:01] - The Covid-19 pandemic created a continuing trend of working and playing at home.
[21:12] - My Backyard Sports continues to expand and is acknowledged for their rapid growth. Michael shares the goals for 2022 and 2023.
[24:30] - Sports are a great connector for people and Michael shares the core values of My Backyard Sports in the community.
Mentioned in This Episode: My Backyard Sports Website
My Backyard Sports Franchise Site
New to the US market, Mr Jeff is a laundry service that boasts pick-up and drop-off services all from an app on your phone. While laundry isn’t always an exciting topic, this episode proves that anything can be made easier through tech and impeccable customer service.
Peter Stern is the Managing Director of Mr Jeff in the US. He shares the history of Mr Jeff, the tech background of the company, and why moving into the United States is creating opportunities for franchisees. Expansion is something we all look for when we are developing a growing business and with Mr Jeff’s innovative approach to an undesirable task for busy customers, this market is something to consider as they expand across the United States and 30 other countries.
Key Takeaways: [1:49] - Welcome to the show, Peter! Peter explains that Mr Jeff is a tech based laundry service.
[2:48] - Mr Jeff started out with laundry services, but now there are other branches of the company available on the app, including coffee.
[4:15] - This is a highly fragmented space with the opportunity for a lot of growth. Peter explains how Mr Jeff is the superior choice.
[5:50] - Customer preferences are very important to Mr Jeff and Peter lists some of the factors that are considered for customer TLC.
[6:57] - The history of Mr Jeff began with a few college students in Spain.
[8:02] - In the beginning, the founder approached the business as a tech company.
[9:18] - Mr Jeff sets people up on the way to entrepreneurship.
[10:41] - Peter describes the appeal of former business owners in moving to a Mr Jeff franchise.
[12:09] - At Jeff, they do a great job filling in the gaps to ensure franchisees are prepared.
[12:59] - Although Mr Jeff has a lot of different concepts, each franchise is a separate purchase right now.
[14:25] - There are currently 3 US locations in New York and Florida. It began overseas, but Peter knows that there is a larger market in the US.
[16:20] - Regarding the laundry business, Peter explains the changes he’s seen in the last 20 years.
[18:57] - Peter explains how it worked out to launch Mr Jeff in the US.
[20:29] - In 2022, their goal is to sell 100-200 franchises across the US.
[21:24] - Although it sounds ambitious, Mr Jeff grew by over 2,000 franchises overseas in two years.
[22:20] - Peter shares how Mr Jeff is finding franchise buyers.
[23:14] - The quality of franchise owners is what sets Mr Jeff apart.
[26:22] - There are teams around the world that help support the growth of Mr Jeff.
Mentioned in This Episode: Mr Jeff Website
Mr Jeff Franchise Website
Franchising seems complicated, but in reality it is very simple. Simple doesn’t always mean easy, however, and that’s where choosing the right brand for you is important. Today’s guest is Joe Gale, Director of Franchise Development with Pancheros Mexican Grill. Pancheros was founded by Rodney Anderson in 1992 as a single restaurant in Iowa City. Now, as they celebrate their 30th birthday, the company also celebrates moving closer to their goal of opening 100 locations.
In this episode, Joe shares his extensive background with other brands and why Pancheros stands out among the rest. Through the years, Joe has seen franchising done the right way and the wrong way and with his guidance, we learn that it doesn’t have to be complicated. Pancheros has simple systems in place to find the right franchisees, training them to be successful, and making sure each location has the support they need to thrive. So listen on to find out more about the brand and how keeping things simple is the key to growth.
Key Takeaways: [1:52] - Joe shares his background and how he got involved with the Pancheros brand.
[3:05] - Pancheros is a fast-casual restaurant, and Joe describes the customer experience.
[4:17] - Pancheros is one of the first in this type of restaurant and is celebrating their 30th birthday as a company.
[5:27] - The original founder is still 100% involved and invested in the brand.
[6:39] - Initially, the target location for Pancheros was college towns.
[7:53] - What does Pancheros look for when finding the right franchisee?
[9:03] - Franchisees will be fully trained and experience isn’t necessary.
[10:56] - Simple isn’t always easy but it is best. Joe describes Pancheros’ system in guiding franchisees to opening.
[13:02] - Over the years, the company has evolved the menu. Many restaurants have too much on their menu, but Pancheros keeps it simple.
[14:48] - Consistency is important and with a simple menu, it is achievable across multiple locations.
[16:40] - Pancheros is looking for franchisees with a goal of opening 100 quality locations.
[18:01] - It is important to be involved and committed to your community.
[20:15] - Something that sets Pancheros apart is everything is made in-house, including hot sauce and guacamole.
[21:15] - Joe explains the ideal amount of manageable labor for a Pancheros location.
[23:29] - Check out the Pancheros website for franchise information.
Mentioned in This Episode: Pancheros Website
Pancheros Franchising Site
Amy’s career began in New York City, where she spent ten years in the media industry, cutting her teeth at Grey Advertising, which led to selling ads for the fashion magazine, NYLON. After a move to Oregon, Amy made a complete career pivot, following her love of exercise into a 10-year run overseeing franchise sales and business development for the boutique fitness brand barre3. At barre3, Amy was instrumental in building the business, scaling it from a scrappy startup into a cult brand with over 170 franchise locations. Today, you can find Amy leading the charge at Sit Still Kids Salon, an experience-driven franchise she and her business partners founded in 2018. Sit Still is disrupting the kid's hair game through a proven model and turnkey blueprint that positions the company for exciting and sustainable growth.
Key Takeaways: [2:50] - Amy started out as a client of Sit Still Kid Salon and realized it was an opportunity for her.
[4:27] - She built her career by connecting with brands and concepts and listening to how she feels.
[7:01] - Most franchises begin when someone brings the idea to the founder.
[9:49] - Located in Portland, Amy explains that the community embraces local businesses and entrepreneurs which helped the business find success.
[12:23] - Amy helped build up the barre3 franchise and shares why she felt driven to move on to Sit Still.
[14:24] - As a “builder,” Amy loves to take her experiences and apply it to new opportunities.
[16:10] - Building a franchise is simple but is not easy.
[17:03] - When the clientele is easily identifiable, it is easier to create clear branding.
[18:22] - In this case, Amy clicked immediately with the founder of Sit Still, but sometimes founders may be hesitant.
[21:27] - It is really important that the founder be involved in franchising.
[23:09] - By leaning into the data, Amy knew there was a need for nationwide locations of Sit Still.
[26:47] - Amy describes the customer experience at Sit Still Kids Salon and what makes it special.
[29:47] - Each appointment’s time allotment is used fully for a memorable experience.
[33:01] - Sit Still takes their commitment to being a consistent person in a child’s life very seriously.
[35:24] - What type of operators are Sit Still Kids Salon looking for as franchisees?
[37:51] - Location is important to think about. Sit Still generally operates best in suburban areas.
[39:04] - Data drives decisions.
[40:13] - From a growth perspective, Sit Still has 14 locations spoken for and more coming in the next year.
[42:15] - Amy shares ways that Sit Still keeps clients coming back by maintaining value and safety.
[45:40] - Growing as fast as possible should not be the goal. Find the initial good franchisees and grow from within.
Mentioned in This Episode: Sit Still Kids Website
Sit Still Kids Salon on Instagram
Amy Leclerc on Instagram
Scott Greenberg helps franchisees improve their leadership skills and grow their business. For more than two decades he’s been a full-time speaker and franchise performance coach, giving presentations throughout the world to franchise clients that include McDonald’s, Great Clips, Anytime Fitness, Wyndham Hotel Group, RE/MAX, and countless other emerging, mid-sized and large franchise organizations. Scott specializes in the human elements of franchise operations that include franchisee mindset and brand culture, employee management and coaching, and customer experience and retention. For ten years Scott was a multi-unit franchisee with Edible Arrangements. In addition to building a top-ranked flagship location in Los Angeles, Scott acquired a second struggling location and made it profitable within the first year. His operation won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide. Scott sold his enterprise in 2015 and today focuses full-time on speaking, coaching and writing for the franchise industry. Scott is the is VIP contributing writer for Entrepreneur.com and Global Franchise Magazine, and the author of the new book The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar.
Mentioned in This Episode:
www.ScottGreenberg.com
www.TheWealthyFranchisee.com
Book: The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (Amazon link: https://www.amazon.com/Wealthy-Franchisee-Game-Changing-Franchise-Superstar/dp/164201124X)
Josh Skolnick is a serial entrepreneur who began a successful landscaping business in his youth. In 2008, he founded Monster Tree Service and grew it into a multi-million-dollar franchise with over 200 territories across the U.S. before selling it to Authority Brands in 2020. In 2018, Skolnick took over Redbox+, a patented combination portable toilet and dumpster rental service turning it into a nationally recognized brand with over 240 territories, but his drive didn’t stop there. On his most recent endeavor, Skolnick joined with two other franchising leaders to create the service-based parent company Horse Power Brands, which acquired and operates Mighty Dog Roofing.
Zachery Beutler began his career in franchising as a young, ambitious franchisee with Nebraska-based Complete Nutrition, later becoming a multi-unit franchisee of Color World Housepainting, Inc. He went on to take up a variety of roles in franchise development with 5 different brands and as Chief Development Officer of Redbox+. As one of the highest performers in franchise development, Beutler has gained a wealth of knowledge on building brands and businesses. He is also co-owner of Beutler Beef, a company that provides high quality beef, and most recently co-founded Horse Power Brands.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:59] Josh introduces today’s guests, Josh Skolnick and Zachery Beutler, the co-founders of Horse Power Brands.
[3:16] Josh welcomes Josh and Zach to Franchise Euphoria.
[3:59] Josh and Zach share about their professional history and what led them to their present partnership.
[9:40] The partnership between Josh and Zach is very well-balanced since Josh has an extensive background as a franchisor and Zach as a franchisee.
[14:55] Zach shares the top three things he learned as a franchisee that he has used to create a better experience for the franchisees of Horse Power Brands.
[20:53] Josh shares the importance of making data-driven decisions and being proactive about building out your strategy in order to grow properly.
[29:28] Horse Power Brands focuses on acquiring corporate run, owner/operator businesses that are considering franchising.
[36:59] Horse Power Brands expects to roll out their next brands within the next 6-12 months.
[47:09] If you want to learn more about Horse Power Brands, visit their website listed below.
[47:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.indyfranchiselaw.com
www.horsepowerbrands.com
www.mightydogroofing.com
Gavin Hamer, PT, DPT, FAAOMPT, graduated from Otago School of Physiotherapy in Dunedin, New Zealand. In 1991 he was awarded the Diploma of Manipulative Therapy and completed his Doctorate of Physical Therapy in 2012 from Des Moines University, Osteopathic Medical Center. Dr Hamer is also a fellow of the American Academy of Orthopedic Manual Physical Therapists (FAAOMPT) Dr Hamer’s clinical experience comes from over 30 years as a clinician and educator in New Zealand, Canada and the United States. His business experience ranges from owning private practices in both New Zealand and Canada and also directing outpatient orthopedic clinics in the USA in addition to owning a continuing education company. Dr Hamer’s role as National Director of Education includes coordinating the educational requirements of the FYZICAL organization. He is also the director of the American Physical Therapy Association’s FYZICAL Orthopedic Residency Program, in addition to teaching the five course orthopedic series allowing the therapist to become a Certified Orthopedic FYZICAL Therapist/ Assistant.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:59] Josh introduces today’s guest, Dr. Gavin Hamer of FYZICAL Therapy and Balance Centers.
[2:26] Josh welcomes Dr. Hamer to Franchise Euphoria.
[3:17] Dr. Hamer shares about the history of FYZICAL and what led them to franchise their system.
[6:49] In the beginning, part of FYZICAL’s growth strategy was converting existing physical therapy practices into their franchise system.
[9:11] Dr. Hamer shares his background in physical therapy and how he got involved with the FYZICAL brand.
[11:23] In Josh’s opinion, the key to franchising is for franchisors to provide franchisees with long term value, and Dr. Hamer shares what the FYZICAL value proposition is for their franchisees.
[15:55] Dr. Hamer explains what his role as FYZICAL’s National Director of Education entails.
[19:44] Dr. Hamer discusses the requisites for their partner owners and what the requisites for hiring physical therapists are.
[22:11] If you want to learn more about FYZICAL, visit their website listed below.
[23:52] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.indyfranchiselaw.com
https://www.medindia.net/health-press-release/fyzical-therapy-balance-centers-is-now-an-accredited-orthopedic-residency-program-510365-1.htm
https://www.fyzical.com/
Brittany Driscoll is the co-founder and CEO of Squeeze. In 2017, Brittany, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality by stepping into the role of CEO by spearheading the launch of the brand and the opening of the first location in Los Angeles.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:59] Josh introduces today’s guest, Brittany Driscoll, the Co-Founder of Squeeze Massage.
[2:41] Josh welcomes Brittany to Franchise Euphoria.
[3:01] Brittany shares about her entrepreneurial background and what led her to develop the Squeeze concept.
[10:35] Brittany discusses how her experience at DryBar primed her for creating Squeeze.
[16:36] Josh and Brittany discuss the pros of starting your business with franchising in mind.
[24:42] Brittany explains what the ideal footprint for a Squeeze location is like and who their ideal franchisee partner is.
[29:40] The Squeeze team follows a well-mapped recruiting playbook to find their massage therapists and train them to their brand standards.
[31:09] Brittany shares what the impact of COVID-19 was on Squeeze’s business operations.
[35:49] Brittany discusses her hopes for the future of Squeeze and how they’re progressing their franchise efforts.
[37:03] If you want to learn more about Squeeze Massage, visit their website listed below.
[38:26] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.indyfranchiselaw.com
https://www.squeezemassage.com/
https://www.squeezemassage.com/franchising
www.Facebook.com/squeezemassage
www.Twitter.com/squeezemassage
www.Instagram.com/squeeze
https://www.linkedin.com/company/squeeze-massage
Yianni Kosmides is the CEO and co-founder of Apola Greek Grill, an Authentic Greek Grill based in California that is taking the US by storm with its truly authentic Greek gyro. Their work has been featured on Yahoo Finance, US News, Food Service Exchange and on TV’s ‘This is LA’ among other publications.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] Josh introduces today’s interview guest, Yianni Kosmides, the CEO and co-founder of Apola Greek Grill.
[2:24] Josh welcomes Yianni to Franchise Euphoria.
[3:10] Yianni shares what inspired his family to open Apola Greek Grill.
[7:10] Growing up, Yianni’s father acquired several restaurants across a variety of cuisine types, but the Apola was the first Greek concept in his family’s history.
[11:10] Yianni gives an overview of the various food offerings that Apola features on their menu.
[17:49] Apola has a variety of restaurant layouts including some traditional restaurant locations some drive through only locations.
[22:43] Yianni shares the pros and cons of going into business with a family member.
[26:05] Yianni explains what the transition from restaurant owner-operator for franchise owner is like.
[31:33] Josh and Yianni debate where the ideal location for your first franchised location should be.
[39:21] Yianni shares about the community partnerships Apola establishes with each new location they open.
[41:32] If you want to learn more about Apola Greek Grill, you can visit their website listed below.
[42:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.eatapola.com
Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first two parts of this miniseries concentrates on proven viability for your franchise system. This is the third and final episode of the series focusing on scalability, and Josh is featuring an interview with Jim Donnelly, the CEO of the Restore franchise system which was recently ranked 113th on the Prestigious Inc 5000 list as one of the fastest growing companies in the US.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] Josh introduces today’s interview guest, Jim Donnelly, the CEO of the Restore franchise system.
[3:38] Josh welcomes Jim to Franchise Euphoria.
[5:18] Jim shares about his prior experience in tech industries and how he was able to successfully exit those endeavors.
[6:24] Jim explains what his expectations were at the outset of franchising Restore and what his inspiration behind the business concept was.
[10:26] For Jim, he realized that Restore had the potential to grow to a national scale once they started franchising and seeing success from expansion into really diverse locations.
[15:02] Drawing on the data from previous locations, Jim and his business partners were able to target key markets for expansion.
[21:29] While the idea of growing “just fast enough” seems like a difficult goal to achieve, Jim and his team has always done their best to stay just ahead of the curve.
[22:03] At the time the interview was conducted, Restore had sold over 600 locations that are in development to open within the next four years.
[27:48] Jim explains what the impact of working in a well-built out business has been like from the perspective of a business leader.
[33:52] Josh and Jim discuss the impact of prioritizing your health by utilizing business concepts like Restore.
[37:41] Jim makes the point that during the pandemic, society has been ultra-cognizant of people’s health, but he suggests taking that same energy for prevention and applying it to other common illnesses as well like cancer and diabetes.
[41:19] Jim lays out his best advice for individuals looking to franchise their business.
[43:27] If you want to learn more about Restore, you can visit www.Restore.com.
[44:20] Josh recaps the interviews that have been covered in this series focusing on The Enduring Franchise System.
[46:32] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.Restore.com
https://indyfranchiselaw.com/podcast/the-enduring-franchise-system-proving-viability-with-marketability-featuring-jamie-izaks-of-all-points-pr/
https://indyfranchiselaw.com/podcast/the-enduring-franchise-system-proving-viability-with-data-and-analysis-featuring-tom-britt-of-towne-post-network/
Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first part of the miniseries concentrates on proven viability for your franchise system. This is the second episode of the series where and Josh is featuring an interview with Jamie Izaks, President and Co-Founder All Points PR, a PR company based in Chicago that focuses works specifically with emerging and growing franchisors.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] Josh introduces today’s interview guest, Jamie Izaks, the President and Co-Founder of All Points PR.
[1:58] Josh welcomes Jamie to Franchise Euphoria.
[3:26] Jamie explains some of the methods All Points PR uses to position franchisors to get the best lead flow for their franchise systems.
[6:48] All Points PR utilizes a mix of PR mediums to help their franchisor clients.
[9:46] Jamie touches on some of the mistakes franchisors make in terms of creating effective branding and marketing campaigns.
[13:46] Josh and Jamie debate how and where franchisors should target their marketing campaigns for growth strategies.
[17:51] Jamie discusses how PR companies provide support to franchisors who are experiencing rapid growth at the outset and how they help them keep up with the demand.
[24:24] Jamie explains how franchisors can set themselves up for healthier growth by holding back their number of locations towards the beginning of franchising.
[29:42] Josh and Jamie discuss the significance and importance of being one of the first franchisees in a system.
[31:03] Jamie discusses when it makes sense for a franchisor client to get in touch with a PR company.
[32:50] If you want to learn more about AllPoints PR, you can visit their website listed below.
[34:37] The next part of the DAMS acronym for a provably viable system is scalability which we will cover in next week’s episode.
[35:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://indyfranchiselaw.com/podcast/growing-franchise-quality-pr-jamie-izaks/
https://indyfranchiselaw.com/podcast/working-challenges-franchising-quickly-ryan-junk-cyclebar/
www.AllPointsPR.com
Franchise Euphoria is kicking off the first of several mini-series where we take a deep dive into a specific aspect of franchise. This miniseries focuses on what it takes to create a franchise system that not only grows but lasts. The first part of the miniseries concentrates on proven viability for your franchise system. For this first episode, Josh is featuring an interview with Tom Britt, the founder and CEO of the Towne Post Network franchise system, who shares his insight on the importance of gathering and analyzing data in your franchise system.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] This episode marks the start of a miniseries called The Enduring Franchise System, which will be broken into a four-part mini-series, the first of which focusing on what it means to have a provably viable franchise system.
[1:56] Within that Provably Viable mini-series, Josh is featuring a series of interviews, the first of which is with Tom Britt who shared with Josh his experience surrounding the data and analytics within his own franchise system.
[6:03] Josh introduces today’s interview guest, Tom Britt, the founder and CEO of Towne Post Network.
[7:01] Josh welcomes Tom to Franchise Euphoria.
[9:30] Tom shares about his background in data analysis which got its start in the late 90s.
[12:38] Josh and Tom discuss why it’s important to rely on data rather than your feeling when making business decisions.
[14:12] In regard to your website, Tom emphasizes the importance of figuring out how people are landing on your site.
[21:19] Tom discusses how they used data to set the foundation when he franchised Towne Post Network.
[26:52] Tom explains what it took for him to get comfortable enough with the data he had gathered to decide he was ready to franchise his business.
[30:12] Josh adds that the mark of a good franchise system is showing the ongoing value of being part of a system to their franchisees, and he believes one of the best ways to do this is to provide your franchisees with information that shows them how they can improve upon their business.
[33:11] Tom highlights the benefits of free statistics provided by social media channels to business such as Instagram.
[38:27] Josh and Tom discuss some of the tools you can use to help you manage your various social media accounts and collect data within them.
[41:28] Tom explains the importance of using technology and CRM systems to manage your franchise, especially when you’ve just franchised your business.
[47:44] Tom and Josh debate the importance of reach vs. engagement with your consumers.
[50:20] Tom speculates on what the future of data collection looks like.
[53:44] If you want to learn more about Towne Post Network, you can visit their websites listed below.
[55:08] There is no substitute for having a really clear vision of what comprises your business, which is why data is so important.
[55:33] The next part of the DAMS acronym for a provably viable system is marketability which we will cover in next week’s episode.
[56:15] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://indyfranchiselaw.com/podcast/transitioning-from-licensing-to-franchising-with-tom-britt-of-towne-post-network/
www.townepost.com
www.franchising.townepost.com
With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s episodes from 2020 that features an interview with Tim Vogel, the CEO of Scenthound, a wellness-focused, membership-based dog grooming business that is focused on preventive care for dogs. Focusing on Skin, Coat, Ears, Nails and Teeth, Scenthound sets themselves apart by giving dogs the quality care they need. As of the episode’s original air date, there were four locations open and operating in South Florida and 14 units in various stages of development.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] Josh introduces today’s callback episode: Vetting Your System Before You Franchise with Tim Voegel of Scenthound which was originally published on July 14, 2020.
[2:18] Josh introduces the interview guest, Tim Vogel, the CEO of Scenthound.
[3:29] Josh welcomes Tim to Franchise Euphoria.
[3:56] Tim shares about the Scenthound concept and what led him to found the concept.
[7:18] Tim highlights the different business demands between his previous ride share business and Scenthound.
[11:16] Eventually Scenthound simplified their business model to offer only one type of dog haircut, which was a pivotal moment in the future of the business.
[15:21] After recognizing that many consumers considered caring for their dog as an errand, they started putting their locations in shopping centers to help them combine their errands.
[17:11] Tim shares what gave him the confidence to launch Scenthound as a franchise.
[18:42] A year and a quarter into franchising, Scenthound has twenty-five locations.
[19:08] Tim explains why the ideal Scenthound franchisee is a multi-unit operator.
[21:32] Despite the uncertainty surrounding the pandemic, in May 2020 Scenthound had their most profitable month ever.
[24:35] If you want to learn more about Scenthound, visit their website listed below.
[25:01] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.scenthoundfranchise.com/
https://www.facebook.com/ClubScenthound/
https://www.linkedin.com/company/scenthound-franchise/
https://indyfranchiselaw.com/podcast/vetting-your-system-before-you-franchise-with-tim-vogel-of-scenthound/
With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s archived episodes from 2018 that features an interview with Rick Cesari, a brand guru and pioneer in brand-response advertising, who came on Franchise Euphoria to highlight best practices in building your brand identity.
Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his book, “Building Billion Dollar Brands,” debuted in Summer 2018 just after this interview was originally published.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] Josh introduces today’s callback episode: Building Your Brand with Rick Cesari.
[2:54] Josh welcomes Rick to Franchise Euphoria.
[3:56] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing.
[5:12] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy.
[7:24] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to.
[9:52] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond.
[11:24] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers.
[18:20] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products.
[20:17] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers.
[22:45] The key to building any brand is finding your unique selling proposition and pushing it toward your audience.
[24:04] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers.
[26:12] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing.
[29:24] Most of your company’s branding happens after the sale which is formed based on the customer experience.
[30:14] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview.
[31:39] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building.
[34:57] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.rickcesari.com
Building Billion Dollar Brands (Rick’s book on Amazon)
indyfranchiselaw.com/podcast/building-brand-rick-cesari
With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that breaks down the psychology behind entrepreneurship in an interview with Tra Williams, a speaker and author specializing in entrepreneurship.
Tra Williams has sat at the helm of two international franchise brands and is a sought-after consultant specializing in startup culture, entrepreneurship, and economic development. He has published or been quoted in more than 50 articles featured in Bloomberg, Forbes, Financial Markets World, as well as dozens of other print and online publications. Tra speaks and writes about how to reverse the decline of American entrepreneurship. He is on a mission: To Rescue 1 Million Entrepreneurs from Traditional Employment. Please visit www.TraWilliams.com for more information.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] Josh introduces today’s callback episode: Exploring the Psychology of Entrepreneurship with Tra Williams
[1:57] Josh welcomes Tra to Franchise Euphoria.
[2:57] Tra shares how he stumbled into franchising in his early 20s and what led him to his opportunities today.
[7:02] Tra gives his perspective on the impact and consequences of COVID-19 specifically with entrepreneurs.
[12:10] Josh recounts how once he experienced entrepreneurship, he felt like it would be very difficult to go back to just being an employee.
[14:50] Tra explains a few methods to help new entrepreneurs overcome the barriers, both mental and physical, that come with transitioning from an employee to an entrepreneur.
[19:56] Tra runs through the habits of average Americans in which common resources are deployed and wasted.
[22:06] Tra explains the difference between destroying your life and deconstructing it to make room for something more meaningful.
[23:11] In Tra’s opinion, the best first actionable step into entrepreneurship is to set small, attainable goals to build momentum.
[24:47] If you want to learn more about Tra or his new book, Boss Brain, visit his website listed below.
[26:12] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.TraWilliams.com
www.twitter.com/@Tra_Williams
www.facebook.com/TraWilliamsCFE
https://indyfranchiselaw.com/podcast/exploring-the-psychology-of-entrepreneurship-with-tra-williams/
With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on how to pivot your in-person discovery day events to a virtual setting in an interview with Scott Schubiger of LunchboxWax.
Scott Schubiger has been on all sides of the franchising industry with roles at the franchisor, franchisee and private equity investor level. In his most recent role, Scott leads franchise development work for LunchboxWax.
As COVID-19 hit, the brand had to get creative if they wanted to continue their momentum on the development side and Scott implemented virtual discovery days and informative, monthly webinars. These virtual presentations are led by Scott and the FD team, showcasing the franchise opportunity to prospected franchisees. The brand has successfully put on two of these already, with a third one slotted for July. As a result, LunchboxWax has already signed more than five multi-unit deals in new markets for the brand.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:49] Josh introduces today’s callback episode: Conducting a Virtual Discovery Day with Scott Schubiger of LunchboxWax.
[2:05] Josh welcomes Scott to Franchise Euphoria.
[2:29] Scott shares about the milestones in his career and what led him to the opportunity with LunchboxWax.
[6:43] Scott discusses what the impact of COVID-19 was like for LunchboxWax.
[9:12] The founder of LunchboxWax came up with the name due to a customer who would always come in to get waxed during her lunch break.
[11:35] Josh comments on how often he sees the brick and mortar franchise locations of various systems with way too much square footage.
[15:50] With many of their franchisees being signed on for multiple units, Scott discusses how LunchboxWax has been managing the production schedule in conjunction with the pandemic.
[18:48] Scott believes that LunchboxWax strikes the right balance of leading as the franchisor but also implementing ideas from their franchisees.
[20:45] Scott reflects on what his experience has been like in his role as VP of Franchise Development.
[22:12] If you want to learn more about LunchboxWax, visit their website listed below.
[22:50] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.indyfranchiselaw.com
https://www.lunchboxwax.com
www.lunchboxfranchise.com
https://www.linkedin.com/company/lunchbox-a-waxing-salon-/
With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on what it takes to franchise a business that featured an interview with Roger Martin of RockBox Fitness.
Roger Martin is the Co-Founder and Chief Commercial Offers of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[1:29] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of Rock Box Fitness.
[2:23] Josh welcomes Roger to Franchise Euphoria.
[3:02] Roger shares how he went from a career in the pharmaceutical industry to co-founding Rock Box Fitness.
[9:43] Roger walks through the timeline of what turning Rock Box Fitness into a franchise was like.
[12:46] From day one, Roger and his partner always intended to franchise Rock Box Fitness and focused on making sure their model was scalable.
[15:41] For Roger, what differentiates Rock Box from their competitors is their unique product offering but also their attention to building a community-focused environment.
[18:58] While the Rock Box offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership.
[21:07] Roger shares how Rock Box has been dealing with COVID-19.
[25:36] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic.
[28:34] If you want to learn more about Rock Box Fitness, visit their website listed below.
[30:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.rockboxfitness.com/
https://www.facebook.com/RockBoxFitnessFranchise/
https://www.instagram.com/rockbox_fitness/
https://www.youtube.com/channel/UCp_waI--_-cX4M8KAd7axSw
In 1982, founder Michael Gould begins his canine career as a founding member of the NYPD canine unit. Later he went on to become the Commanding Officer of the Nassau County Canine Unit, going on to have a 15+ year career in police canine management. In 1999, as Mike is getting ready to retire from the police department, he has the idea to open a pet care facility after recognizing the need for reliable and honest pet care on Long Island. In 2000, Mike opens the first Hounds Town location, in a 1,200-square foot store in Port Jefferson, introducing the idea of interactive daycare to the area. The events of 9/11 in New York call Mike and his private scent detection dog company Canine Consultants to aid in the recovery efforts at Ground Zero. Mike gets deployed to Naples, Italy, as a member of the naval reserves to run the Military Working Dog program following the terrorist attacks. Since 2003, Hounds Town USA has grown as a franchise with more than 10 locations.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Mike Gould, the founder and CEO of Houndstown USA.
[2:36] Josh welcomes Mike to Franchise Euphoria.
[3:20] Mike shares about his past career in the NYPD and his experiences working with police dogs.
[11:15] Mike explains how when he was retiring from the police how he ended up establishing Houndstown USA.
[14:03] Mike discusses what the transition from a career in law enforcement to becoming an entrepreneur was like.
[17:27] For Mike, keeping their business model as simple as possible was the key to their success.
[24:32] Mike shares what made him come to the realization that his business could be turned into a franchise.
[31:05] Over the course of the pandemic, Mike was able to narrow down who the ideal Houndstown franchisee is.
[34:44] If you want to learn more about Houndstown USA, visit their website listed below.
[36:46] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://houndstownusa.com/
https://www.facebook.com/hounds.town/
https://1851franchise.com/houndstownusa/info
https://www.linkedin.com/company/houndstownusa/
Nick Binnings is the Director of Brand Development at Southern Classic Chicken. Nick was most recently the Vice President of Brand Development for Another Broken Egg Café, where he helped grow the concept from 15 to 62 units before an exit to private equity. Now, he is spearheading Southern Classic Chicken's new franchise opportunity to help the concept grow across the South.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Nick Binnings, the Director of Brand Development for Southern Classic Chicken.
[2:10] Josh welcomes Nick to Franchise Euphoria.
[2:48] Nick shares about his experiences throughout the years in the food industry and franchising.
[5:21] Nick gives the history of Southern Classic Chicken which began over 30 years ago and tells what led them to begin franchising.
[8:04] Nick discusses the basic offerings at Southern Classic Chicken and why they focus on their core products.
[13:32] Josh and Nick discuss what the ideal layout of a Southern Classic Chicken location is and who owns the real estate.
[19:47] For anyone listening who is considering franchising, Nick suggests that you need to create a company, brand, and multiple units with proven success.
[20:22] If you want to learn more about Southern Classic Chicken, visit their website listed below.
[21:03] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.southernclassicchicken.com/franchising
https://www.linkedin.com/company/southern-classic-chicken/
Mike Bausch is an industry leader whose restaurant, Andolini's Pizzeria, is a top ten pizzeria in the US, as named by TripAdvisor, BuzzFeed, CNN, and USA Today. Andolini's began in 2005 and has grown to five pizzerias, two gelaterias, two food hall concepts, a food truck, and a fine dining restaurant by 2019. Mike is a World Pizza Champion, a Guinness Book world record holder, and a writer for Pizza Today.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Mike Bausch, the co-founder of Andolini’s Pizza.
[2:30] Josh welcomes Mike to Franchise Euphoria.
[3:31] Mike shares what led his brother and himself to found the Andolini’s Pizza concept.
[8:09] Early on, Andolini’s struggled with success, and Mike was determined to discover a way to turn it around because there was no backup plan for failure.
[13:36] Mike discovered his first pitfall was trying to be like other pizzerias, but when he started allowing his personality to come into the business, they were able to differentiate themselves from their competitors.
[19:12] Mike discusses how they considered franchising Andolini’s but ultimately decided on corporate expansion instead.
[25:33] Josh and Mike examine how people like the idea of “buying into the dream” with franchising.
[30:45] Mike explains what how he earned his title of “World Pizza Champion.”
[33:51] Mike shares the idea behind his book, “Unsliced: How to Stay Whole in the Pizzeria Industry.”
[37:09] If you want to learn more about Andolini’s, visit their website listed below.
[37:41] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
www.Unslicedbook.com
https://www.andopizza.com/menu/
Devin Hernandez is the Vice President of Brown & Brown, Inc. Devin started a career in professional golf, which ultimately turned into a networking opportunity and led him to join forces at Brown & Brown, Inc. in 2014. Since then, he has focused his work on a few niche industries including franchises. Devin works with a variety of franchise clients including fast casual restaurants, manufacturing, hotels, and many industries in between.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Devin Hernandez, the Vice President at Brown & Brown, Inc.
[1:55] Josh welcomes Devin to Franchise Euphoria.
[2:35] Devin shares about how an initial career in golf led him to the insurance industry.
[6:19] Josh and Devin weigh the challenges of what it’s like to try to become a pro golfer.
[8:53] Devin discusses the training he went through when he first started working for Brown & Brown.
[11:35] Devin explains the types of franchises he works with and how their business model is set up.
[14:13] Devin walks through how they onboard new clients at Brown & Brown.
[17:02] Josh and Devin break down the challenges of COVID-19 on the franchise industry as it relates to insurance.
[22:45] If you want to learn more about Devin or franchise insurance, visit Brown & Brown’s website listed below.
[25:18] Aside from basic insurance requirements, Devin discusses why the idea of “servicing the account” is so important to their franchise clients.
[29:15] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://bbpinellas.com/
https://www.bbinsurance.com/
Mark Setterington is a restauranteur, entrepreneur, and co-founder of growing franchise Island Fin Poke. After working in the restaurant industry for 36 years and overseeing 10 restaurants throughout Las Vegas and Los Angeles, Mark decided to launch Island Fin Poke to bring guests high-quality poke in an immersive tropical environment. His first location opened in Orlando, and over the past three years Mark has expanded the brand to new cities across the country. By the end of the year, Island Fin Poke will have 14 restaurants open and has signed agreements for at least 20 more units.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Mark Setterington, the co-founder of Island Fin Poke.
[2:09] Josh welcomes Mark to Franchise Euphoria.
[2:30] Mark shares about his 36 years in the franchising industry.
[4:51] Josh and Mark discuss the value failures can have in business.
[7:34] Mark paints the picture of what visiting an Island Fin Poke is like and what differentiates them from their competitors.
[9:21] Initially, the plan was only to open a couple Island Fin Poke restaurants, but after opening in March 2017, they were franchising by the end of 2018.
[11:16] The idea of franchising came about when a development company reached out to them.
[15:08] Mark shares how his role has changed over the years from owner operator to franchisor.
[18:03] Mark discusses what the impact of COVID-19 has been on Island Fin Poke.
[20:24] If you want to learn more about Island Fin Poke, visit their website listed below.
[21:14] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.islandfinpoke.com/
https://www.linkedin.com/company/island-fin-poke-company/
Mike Cline is Vice President of Franchise Development at Alliance Franchise Brands. Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of approximately 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers and RSVP. Independently owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced solutions for their printing, marketing and graphics communications.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Mike Cline, the VP of Franchise Development for Alliance Franchise Brands.
[2:14] Josh welcomes Mike to Franchise Euphoria.
[2:38] Mike began his career with Alliance Franchise Brands in 2004 when he took on an opportunity with one of Alliance’s brands, Signs By Tomorrow.
[5:28] Mike addresses his thoughts on the status of the printing industry and some of the common misnomers that surround it.
[9:12] Mike discusses who the ideal franchisee candidate is for Alliance and what a potential candidate can expect when they sign on.
[13:15] Mike shares about the various support systems Alliance has in place for their franchisees.
[16:18] Mike talks about what the impact of COVID has been on Alliance’s brands.
[19:47] In Mike’s opinion, a good franchisor’s second level of support includes being proactive.
[22:44] With 600 North American locations, Alliance Franchise Brands is still looking to expand across the US and Canada.
[24:05] If you want to learn more about Alliance Franchise Brands, visit their website listed below.
[25:00] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://alliancefranchisebrands.com
Tim Conn is the Co-Founder and CEO of Image One Facility Solutions. As many good stories start, Tim was a high schooler in the Chicago suburbs who wanted to buy a car. He began cleaning his parent’s office building and by the time he graduated, he built his own small commercial cleaning company with three employees, servicing several clients across the Chicagoland area. What really spurred his growth was joining a networking group – even as a teenager he learned that networking and building relationships was the key to business success. After working in Chicago suburbs for more than a decade, an area developer for a janitorial franchise, reached out to Tim to partner. They partnered and along the way realized they could build a better cleaning franchise; one that didn’t have area developers as middlemen, one that taught franchisees how to connect with clients to harness the sales process, and one that put an emphasis on customer care. Tim is adamant that Image One is a customer service company, not a cleaning company.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Tim Conn, the co-founder and CEO of Image One Facility Solutions.
[2:39] Josh welcomes Tim to Franchise Euphoria.
[2:55] Tim shares the story of how he started his own cleaning company when he was 14 years old and how that ultimately led to Image One.
[6:15] Tim explains how the idea of franchising Image One came about.
[9:07] Tim lays out how the Image One franchise model was formulated and how this leads to happier franchisees.
[10:48] Currently, Image One has franchisees in Florida, Ohio, Michigan, Colorado, and Texas.
[14:21] Tim discusses the concept of working on your business vs. working in your business.
[17:27] Tim shares what their COVID-19 action plan is for the coming months.
[21:47] Josh and Tim discuss when the right time to think about franchising your business is.
[24:49] If you want to learn more about Image One, visit their website listed below.
[25:19] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://imageonefranchise.com/
Shahpour Nejad is the founder and CEO of Pizza Guys, a rapidly growing pizza chain with 70 locations throughout California, Nevada, and Oregon. He started his pizza journey in Cleveland, OH back in 1979 where he worked at a pizza restaurant while attending college. He worked his way up and became a partner at multiple pizza restaurants. When he moved to California in 1984, he brought his knowledge of traditional east coast pizza, modified it to California’s taste buds, and co-founded Pizza Guys.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Shahpour Nejad, the Founder and CEO of Pizza Guys.
[2:30] Josh welcomes Shahpour to Franchise Euphoria.
[3:02] Shahpour shares the story of how he started studying mechanical engineering in college and ended up creating a pizza franchise instead.
[6:20] Currently, there are about 70 Pizza Guys locations, all on the west coast.
[9:59] Shahpour gives a visual on what visiting a Pizza Guys location is like.
[13:51] Shahpour’s advice to anyone thinking about franchising a business is to make sure you choose the right franchisees.
[16:59] Josh and Shahpour share their opinions on third party delivery services and discuss how they tie into the Pizza Guys business model.
[21:17] Shahpour explains what the impact of COVID-19 has been for Pizza Guys.
[25:48] Pizza Guys is currently looking to expand into neighboring states.
[30:13] If you want to learn more about Pizza Guys, visit their website listed below.
[30:48] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.pizzaguys.com/
https://www.instagram.com/pizzaguysofficial/?hl=en
https://www.facebook.com/pizzaguysofficial/
https://www.linkedin.com/company/pizza-guys-franchises-inc-/
Belina Nernberg is the CEO of 1Heart Caregiver Services, a growing franchise that serves seniors by helping them with daily needs through high quality care. 1Heart places strong emphasis in the training of caregivers, and the brand’s “Caregiver University” has trained approximately 2,200 caregivers throughout Southern California. The brand currently has nine locations throughout California and Nevada open or in development.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Belina Nernberg, the CEO of 1Heart Caregiver Services.
[1:41] Josh welcomes Belina to Franchise Euphoria.
[2:08] Belina shares the story of how she came to found 1Heart Caregiver Services, which began when she immigrated to the US.
[6:22] Belina discusses what her competition looked like at the time she started 1Heart Caregiver Services and how it’s changed over the years.
[9:00] Belina explains what it means when she says their services are non-medical caregivers.
[10:24] The idea to franchise came about once Belina and her team realized that they were able to compete with their rivals who had franchised already.
[12:17] Belina shares about their current open locations and where they will be expanding in the coming years.
[13:21] Belina describes who the ideal franchisee for 1Heart is.
[15:47] Initially, 1Heart suffered due to the pandemic, but over time, it became apparent how necessary their services are during quarantine.
[18:16] For anyone who wants to franchise their business, Belina encourages people to be sure they have all their systems completely flushed out and easy to duplicate.
[20:03] If you want to learn more about 1Heart Caregiver Services, visit their website listed below.
[20:48] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://1heartcares.com/
https://1heartfranchise.com/
Ben Crosbie is an Entrepreneur who leverages his experience and knowledge of franchising, real estate, fitness, and business to create game changing businesses. Ben joined THE DRIPBaR in May of 2019 as the Chief Development Officer. THE DRIPBaR is a Rhode Island-based franchise focused on helping people obtain their best physical and mental health using intravenous therapies. Through advances in cellular and biological science, THE DRIPBaR helps clients fight the consequences of chronic illness, address the effects of aging, and achieve a balanced wellness. With one location currently open and operating in Warwick, Rhode Island, THE DRIPBaR already has nearly 200 additional locations in various stages of development across eight states.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Ben Crosbie, the Chief Development Officer of THE DRIPBaR.
[1:47] Josh welcomes Ben to Franchise Euphoria.
[2:07] Ben shares about how he got involved with THE DRIPBaR and his experiences prior to joining them.
[4:15] Ben explains what THE DRIPBaR product offerings are and their benefits.
[6:37] Ben discusses why THE DRIPBaR isn’t considered to be a business that practices medicine.
[9:12] Ben talks about what led THE DRIPBaR to begin franchising.
[11:04] In Ben’s opinion, there is a huge opportunity for THE DRIPBaR to expand into non traditional locations such as airports, hotels, and hospitals.
[13:13] Although there is only one location of THE DRIPBaR currently open, they have roughly fifty locations to open by the end of 2021.
[15:46] Ben touches on how the pandemic has affected their current location and also the future locations in the pipeline.
[16:59] If you want to learn more about THE DRIPBaR, visit their website listed below.
[17:30] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://thedripbar.com/own-a-dripbar/
Our guest today is Mark Stubler, founder of the Joe Homebuyer franchise, a real estate investing franchise that provides the blueprint to purchasing deeply discounted properties and helping homeowners out of a challenging situation. After quickly growing his business into a multi-million dollar venture, he is now on a mission to help others do the same. His innovative approach to sales, negotiations and closing deals has been the foundation of his success and now he wants to share his blueprint so that others can also achieve financial independence.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Mark Stubler, the founder of Joe Homebuyer Franchise.
[1:55] Josh welcomes Mark to Franchise Euphoria.
[2:23] Mark shares about his past experiences and how he came to found Joe Homebuyer Franchise.
[6:12] Mark discusses what makes the real estate industry such a successful endeavor.
[9:42] In Mark’s opinion, what separates Joe Homebuyer from their competitors is their personal touch.
[12:40] The ideal Joe Homebuyer franchisee is someone who has past business or sales experience.
[16:06] Mark and Josh discuss the importance of providing ongoing value to franchisees.
[18:52] Mark shares how Joe Homebuyer has been impacted by the pandemic.
[21:32] Just after one year from when they started franchising, Joe Homebuyer has 15 locations.
[23:02] If you want to learn more about Joe Homebuyer, visit their website listed below.
[25:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://joehomebuyer.com/
https://www.linkedin.com/in/mark-stubler-a201b56b/
Neil Newcomb is a nearly 30-year veteran of the franchise industry and the CEO of Kelly’s Roast Beef Franchising. He started his franchise career with McAlister's Deli, which was founded by the Newcomb family and where he spent 15 years on both the franchisor and franchisee side of the business. In 2008, he joined Brixx Wood Fired Pizza and served as head of franchising for the brand until 2019.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Neil Newcomb, the CEO of Kelly’s Roast Beef.
[2:30] Josh welcomes Neil to Franchise Euphoria.
[2:50] Neil shares an overview of his family’s history in franchising which ultimately led to a career in various franchise systems.
[4:29] Neil touches on what makes Kelly’s so iconic to the Boston area and how he got connected with them.
[7:03] Neil describes the look and feel of a Kelly’s Roast Beef restaurant location and mentions how and why they are transitioning that theme.
[11:35] In Neil’s opinion, COVID has helped them refocus their business model and make various improvements.
[13:54] Neil explains who the ideal Kelly’s franchisee is and what qualities they should possess.
[16:24] Neil lists what he believes the qualities of a good franchisor are.
[17:43] Going into 2021, Kelly expects that there will be a lot of empty restaurant spaces coming into the marketplace that will be filled midway through the year.
[20:31] If you want to learn more about Kelly’s Roast Beef, visit their website listed below.
[21:29] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://kellysroastbeeffranchise.com/
https://www.facebook.com/KellysRoastBeefInc
Joey Cioffi is a veteran restaurateur with over 10 years of experience in the industry. He is the founder and CEO of The Salad House, a rapidly expanding salad franchise concept based in New Jersey that is currently seeking new partners throughout New Jersey, Connecticut, New York, and Pennsylvania.
Jerry Eicke is the Director of Franchise Development and co-owner of The Salad House. Eicke has over 10 years of experience in franchising, and owns The Salad House’s Westfield location, in addition to several other franchise ventures. He is an experienced entrepreneur with nearly 20 years of experience in the finance and business development fields, and his knowledge has been key to the growth of The Salad House franchise.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guests, Joey Cioffi and Jerry Eicke, who are part of the franchisor team for The Salad House.
[2:51] Josh welcomes Joey and Jerry to Franchise Euphoria.
[3:33] Joey tells the story of how The Salad House came to be a franchise system.
[7:08] Jerry explains what led him to join The Salad House team.
[11:03] Josh reflects on the components that go into being a restaurant franchisor.
[16:15] In Josh’s opinion, to have a successful restaurant franchise, you have to marry the concept of excellent service with a solid business model.
[20:16] Jerry discusses the importance of maintaining a balance in your franchisor team.
[23:08] Jerry shares the areas they are targeting for the growth of The Salad House.
[24:12] In Jerry’s opinion, a multi-unit franchisee is ideal for The Salad House, but ultimately, they want to surround themselves with good people.
[26:33] Joey and Jerry discuss the impact of COVID on The Salad House and what they did to navigate the pandemic.
[32:05] Joey and Jerry share their favorite items on The Salad House menu.
[35:09] If you want to learn more about The Salad House, visit their website listed below.
[36:16] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.thesaladhouse.com/
https://www.instagram.com/thesaladhouse/
https://twitter.com/createyoursalad?lang=en
Isaac Vaisberg was 22 years old when he launched Sasquatch Strength, an education-based fitness concept dedicated to teaching its members about long term training while creating a community for those looking to improve their health. Today, the Seattle-based chain has four gyms in the Seattle metro area and is expanding its national footprint via franchising.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Isaac Vaisberg, the founder and CEO of Sasquatch Strength.
[2:00] Josh welcomes Isaac to Franchise Euphoria.
[2:42] Prior to launching Sasquatch Strength, Isaac began his career in the legal field.
[3:48] Isaac shares how the idea of education lays the foundation of the Sasquatch Strength philosophy.
[7:28] Isaac explains how they guide their clients through a periodized training program.
[8:23] Isaac paints the picture of what the experience of visiting a Sasquatch Strength location is like.
[11:54] The pandemic proved to be a very emotional time for Sasquatch Strength, and they were able to stay open due to the immense support of their community.
[16:08] Isaac discusses what the biggest changes for him were when transitioning from operating his locations to becoming a franchisor.
[21:11] Sasquatch Strength has partnered with several companies that allow them to project their expansion to well-calculated locations.
[22:28] If you want to learn more about Sasquatch Strength, visit their websites listed below.
[23:10] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://sasquatchstrength.com/
https://www.facebook.com/sasquatchstrength
https://www.instagram.com/sasquatchstrength/
Career entrepreneur and cancer survivor Zak Omar is the owner and CEO of Atomic Wings. He has plans for both international and domestic growth with the New York City-based Buffalo wing chain. Omar’s story is so much more than Buffalo wings. He gets his business chops from his father, an Afghani refugee who started a Wall Street mobile food business before food trucks were popular. Inspired by his dad’s hustle and success, Omar became a multi-unit Dunkin’ franchisee alongside his brother, Ray. The pair then chose to invest in Atomic Wings in 2013. The company's founder was so impressed by Omar that he turned the company over to him. That same year, Omar’s father passed away and Omar was diagnosed with leukemia. Rather than slow down, Omar used his diagnosis as inspiration to grow his business. Today, the brand has 11 locations open for business in New York and Maryland. There are an additional 16 locations set to open in the near future, including abroad in Abu Dhabi and Southeast Asia and in the U.S. in Nevada and Arizona.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Zak Omar.
[2:20] Josh welcomes Zak to Franchise Euphoria.
[2:56] Zak shares about his past franchise experience and what led him to purchase Atomic Wings from the original founder.
[4:56] Zak discusses how some of the other franchise brands he is involved with have changed over the years.
[7:25] Since Zak’s involvement with Atomic Wings, they have grown from two to eleven brick-and-mortar locations.
[8:16] Zak shares about what the experience of visiting an Atomic Wings location is like and describes some of their product offerings.
[10:58] Atomic Wings recently rolled out their new chicken sandwich that can be prepared with any of their wing sauce flavors.
[13:49] Zak touches on how COVID-19 has affected Atomic Wings, especially with many of their locations being in New York City.
[16:26] Zak reflects on some of the lessons he’s learned throughout the pandemic and how he’s changed the way he runs the Atomic Wings franchise system.
[19:28] In Zak’s opinion, the biggest challenge in franchising is finding the right people to join your team.
[22:12] Josh and Zak discuss the pros and cons of using third party delivery services.
[24:36] If you want to learn more about Atomic Wings, visit their website listed below.
[25:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.atomicwings.com/
Scott Talley is the Founder of the Network in Action franchise system. Scott believes building relationships and connecting with likeminded business owners is the foundation of a successful networking group and felt there was a disconnect. Combining the building blocks of LinkedIn and a traditional group, Scott streamlined the innovative use of technology for group members to network and pass referrals virtually. With Network in Action, Scott has created a culture where positive actions are validated and members can rely on technology to represent their business, allowing them to focus solely on building relationships.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Scott Talley, the Founder of the Network in Action franchise system.
[2:22] Josh welcomes Scott to Franchise Euphoria.
[2:50] Scott shares about his background and how he came to found Network in Action.
[6:30] In Network in Action’s first five years in franchising, they have closed on 60 locations in sixteen states.
[8:44] The franchise owner determines where Network in Action’s monthly meetings take place, but they are typically in the private room at a steakhouse or nice restaurant.
[10:57] Josh and Scott discuss the best and most effective practices for using traditional networking and networking sites like LinkedIn.
[13:48] Scott explains the difference between mastermind programs and networking.
[16:59] Scott describes what qualities make up the ideal franchisee for Network in Action.
[20:11] If you want to learn more about Network in Action, visit their websites listed below.
[21:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
www.networkinaction.com
www.franchise.networkinaction.com
https://www.linkedin.com/in/scott-talley-96201521
As the CEO of Lapels Dry Cleaning, Dubois has more than 20 years in the franchise industry, the last near 15 years with Lapels. Under his leadership, Lapels Dry Cleaning has been ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as that publication’s “Top 50 New Franchises”. Dubois was also named “Franchisor of the Year” by the New England Franchise Association (NEFA). He earned this honor based on his key role in the franchise’s growth, commitment to the environment through its greener dry cleaning processes, its outreach to recruit veterans and its efforts in the community.
Kevin is also the co-author of Entrepreneurial Insanity in the Dry Cleaning Business, a book he co-wrote with Roger McManus. Currently, he oversees the long-term strategic direction of the company which includes equipment advancements, technology advancements and the consolidation of a major brand in the dry cleaning industry.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Kevin DuBois, the CEO of Lapels Dry Cleaning.
[2:08] Josh welcomes Kevin to Franchise Euphoria.
[2:24] Kevin shares how he first began his career in the franchising industry when he was just 18 years old.
[5:42] In Kevin’s opinion, hotel franchises have some of the best models for franchisees.
[8:16] After his venture in hotels, Kevin met the owner of the dry cleaning company he ended up partnering with to found Lapels.
[11:53] What Kevin has found with the franchise growth Lapels has seen is that they are attracting a specific type of franchisees.
[13:49] When Lapels began franchising, they started in the New England area, but now they are located across the US.
[15:16] Kevin shares what led him to co-author his book Entrepreneurial Insanity in the Dry Cleaning Business.
[17:53] Kevin sheds light on how dry cleaning franchises have evolved over the years and how we are seeing more environmentally friendly practices.
[21:39] Kevin comments on how Lapels has been affected by COVID-19 and gives insight on what he thinks the future of the industry looks like.
[23:01] If you want to learn more about Lapels Dry Cleaning, visit their website listed below.
[24:19] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
www.mylapels.com
www.LapelsFranchise.com
Amazon Link for Kevin’s Book, Entrepreneurial Insanity in the Dry Cleaning Business
Jeff Dudan is the CEO of Dudan Partners. Dudan Partners focuses on empowering early stage entrepreneurs in the franchise industry. Jeff helps others find freedom through entrepreneurship, and believes franchising is a great avenue for people to do this. In January of 2019, Jeff sold AdvantaClean Systems, a company he founded in 1994 and built to a national franchise brand with over 230 locations in 37 states. Additionally, Jeff recently published his book “Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions,” which shows entrepreneurs how to develop their discernment to choose the path most likely to get them where they want to go.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Jeff Dudan, the CEO of Dudan Partners.
[2:18] Josh welcomes Jeff to Franchise Euphoria.
[2:52] Jeff self-identifies as a franchisor and gives an overview of the various franchising endeavors he’s been involved with over the years.
[4:41] Josh and Jeff discuss the ins and outs of one of Jeff’s franchising endeavors: Mowbot.
[9:58] Jeff shares how he came up with the idea for AdvantaClean and what ultimately led him to sell all of the company’s locations.
[12:57] Jeff discusses how entrepreneurs can plan for the future while also being flexible and ready for innovation.
[15:36] Jeff decided to write his new book “Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions,” to create a model of decision making based on the experiences he’s had in his life.
[22:02] Jeff’s number one piece of advice for the emerging franchisor is not to undervalue the benefit of a mentorship.
[23:52] If you want to learn more about Jeff and his book, visit one of his websites listed below.
[24:56] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.linkedin.com/in/jeffdudan/
https://www.facebook.com/JeffDudanCEO/
https://twitter.com/jeff_dudan?lang=en
https://www.instagram.com/jeffdudan/
jeff@dudan.me
Roger Martin is the Co-Founder and Managing Member of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of RockBox Fitness.
[1:53] Josh welcomes Roger to Franchise Euphoria.
[2:32] Roger shares how he went from a career in the pharmaceutical industry to co-founding RockBox Fitness.
[9:13] Roger walks through the timeline of what turning RockBox Fitness into a franchise was like.
[12:16] From day one, Roger and his partner always intended to franchise RockBox Fitness and focused on making sure their model was scalable.
[15:11] For Roger, what differentiates RockBox from their competitors is their unique product offering but also their attention to building a community-focused environment.
[18:28] While the RockBox offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership.
[20:37] Roger shares how RockBox has been dealing with COVID-19.
[25:06] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic.
[28:04] If you want to learn more about RockBox Fitness, visit their website listed below.
[30:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.rockboxfitness.com/
https://www.facebook.com/RockBoxFitnessFranchise/
https://www.instagram.com/rockbox_fitness/
https://www.youtube.com/channel/UCp_waI--_-cX4M8KAd7axSw
Brian Farris is the Brand President of the Intelligent Office franchise system. Brian is an innovative senior-level executive with a proven ability to identify an opportunity, develop it strategically, operationalize it and inspire a team to bring it to life. In his 30+ years of experience in franchising, Brian has served in various executive roles in marketing, operations, finance and international development.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Brain Farris, the Brand President of Intelligent Office.
[2:03] Josh welcomes Brian to Franchise Euphoria.
[3:25] Brian discusses how COVID has led businesses to de-densify their office spaces.
[4:51] Brian describes how the Intelligence Office model is set up for their consumers and also how the franchise model is built for their franchisees.
[8:13] Intelligent Office assigns territories to their franchisees rather than individual franchise locations.
[9:22] Brian started his career in the restaurant and hospitality industry but was led to his current opportunity with Intelligent Office in 2019.
[11:21] Intelligent Office was founded in 1995 and is still based out of Boulder, Colorado.
[13:37] Brian touches on how the pandemic has affected Intelligent Office.
[15:59] Brian shares what sets Intelligent Office apart from their competitors.
[19:29] If you want to learn more about Intelligent Office, visit their website listed below.
[19:50] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.indyfranchiselaw.com/podcast
http://franchise.intelligentoffice.com/
Brynson Smith is the Director of Franchise Sales for UBreakiFix. Brynson is a sales and franchise consultant with a strong background in helping entrepreneurs break into the world of franchising, as well as helping established franchise owners diversify their portfolio. His most recent venture is working as the Director of Franchise Sales for uBreakiFix, an electronic device repair franchise.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Brynson Smith, the Director of Franchise Sales for UBreakiFix.
[2:19] Josh welcomes Brynson to Franchise Euphoria.
[2:34] Back in 2015, Josh hosted UBreakiFix’s VP of Franchise Development on Franchise Euphoria.
[4:01] Brynson shares how UBreakiFix manages their rapid franchise expansion.
[6:51] The ideal layout of a UBreakiFix location is between 700 – 1400 square feet.
[8:23] Brynson discusses how and why they are focusing on partnering with companies to access better business opportunities.
[15:28] Josh and Brynson analyze how virtual opportunities have come into play during the pandemic and the general effectiveness and desirability of these events.
[18:05] Brynson shares the ideal characteristics of UBreakiFix franchisee.
[20:21] In respect to COVID, Brynson shares what his vision of the future for UBreakiFix is.
[22:01] Brynson explains what the involvement of the UBreakiFix franchise team is with their franchisees from signing the FDD to opening the store.
[23:32] If you want to learn more about UBreakiFix, visit their website listed below.
[23:49] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://franchiseeuphoria.com/captivate-podcast/setting-intentions-franchise/
https://www.ubreakifix.com/
https://www.facebook.com/ubreakifix
https://twitter.com/ubreakifix
https://www.instagram.com/ubreakifix/
https://www.youtube.com/user/ubreakifixco
Daniel DeLeon is the President and CEO of the Grumpy’s Restaurant franchise system. Daniel has owned and operated multiple franchise concepts in the restaurant industry and has grown six local and diverse businesses from the ground up. After a successful career as a multi-unit franchisee for various restaurant concepts and large franchisor representative, Daniel developed and launched Grumpy’s as a franchise opportunity.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Daniel DeLeon, the President and CEO of Grumpy’s Restaurant.
[1:56] Josh welcomes Daniel to Franchise Euphoria.
[2:23] Daniel shares about the history of Grumpy’s and what led him to purchase the franchise system three years ago.
[3:42] Daniel reflects on the aspects of being a franchisee that he liked and disliked during the earlier parts of his career history.
[6:45] Daniel walks the listeners through what the experience of visiting a Grumpy’s Restaurant location is like.
[8:35] Daniel’s go-to meal at Grumpy’s is the Grumpy’s Big Breakfast, which comes with eggs any way you like them, bacon, hash browns, pancakes, and a coffee.
[11:23] Daniel discusses some of the challenges Grumpy’s has faced during COVID-19 and how they’ve pushed through.
[15:21] Josh shares that he can tell a lot about a restaurant based on the service and quality of packaging he receives for takeout orders.
[17:14] Daniel describes who the ideal Grumpy’s franchisee candidate is.
[21:52] Daniel shares some advice for anyone who is considering turning their business into a franchise.
[23:22] If you want to learn more about Grumpy’s Restaurant, visit their website listed below.
[23:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.grumpysrestaurantco.com/
https://www.grumpysfranchise.com/
https://www.facebook.com/grumpysrestaurantco/
https://www.instagram.com/grumpysrestaurant/
Scott Schubiger has been on all sides of the franchising industry with roles at the franchisor, franchisee and private equity investor level. In his most recent role, Scott leads franchise development work for LunchboxWax.
As COVID-19 hit, the brand had to get creative if they wanted to continue their momentum on the development side and Scott implemented virtual discovery days and informative, monthly webinars. These virtual presentations are led by Scott and the FD team, showcasing the franchise opportunity to prospected franchisees. The brand has successfully put on two of these already, with a third one slotted for July. As a result, LunchboxWax has already signed more than five multi-unit deals in new markets for the brand.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Scott Schubiger, the Vice President of Franchise Development at LunchboxWax.
[2:37] Josh welcomes Scott to Franchise Euphoria.
[3:04] Scott shares about the milestones in his career and what led him to the opportunity with LunchboxWax.
[7:14] Scott discusses what the impact of COVID-19 was like for LunchboxWax.
[9:47] The founder of LunchboxWax came up with the name due to a customer who would always come in to get waxed during her lunch break.
[12:10] Josh comments on how often he sees the brick and mortar franchise locations of various systems with way too much square footage.
[15:25] With many of their franchisees being signed on for multiple units, Scott discusses how LunchboxWax has been managing the production schedule in conjunction with the pandemic.
[19:22] Scott believes that LunchboxWax strikes the right balance of leading as the franchisor but also implementing ideas from their franchisees.
[21:20] Scott reflects on what his experience has been like in his role as VP of Franchise Development.
[22:47] If you want to learn more about LunchboxWax, visit their website listed below.
[23:24] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.lunchboxwax.com
www.lunchboxfranchise.com
https://www.linkedin.com/company/lunchbox-a-waxing-salon-/
Careyann Golliver is known as America’s Franchise Matchmaker™. Her passion began from helping grow her local family handyman business to the top-rated national franchise in the industry. The company became so successful that in 2019 it was acquired by the largest retailer-owned hardware group in the world – Ace Hardware Corporation.
With thousands of franchise concepts out there today, Careyann knows firsthand how overwhelming and confusing it can be to go at it alone. With the assistance of Careyann and Franchise Logic as your franchise guide, she has mastered a process that not only helps people find their perfect franchise match but allows for abundant possibilities. After working with thousands of happy business owners she has found 3 consistent critical success factors for everyone: Passion, Process, and abundant Possibilities. Careyann has decades of experience leading people through a successful franchise pre-qualification and matching process. She takes great pride in helping candidates across the nation find the businesses of their dreams.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Careyann Golliver, America’s Franchise Matchmaker.
[2:23] Josh welcomes Careyann to Franchise Euphoria.
[3:00] Careyann shares about her own foray in business ownership and how she was led to the franchising.
[7:46] Now dubbed America’s Franchise Matchmaker, Careyann tells how she first became interested in helping people find the right franchise opportunities.
[10:58] Careyann believes one of the qualities that makes her stand out from other franchise consultants is the personal experience she delivers.
[13:02] Careyann shares some of the factors she looks for when helping a client determine what the best next step for them is.
[16:29] While Careyann’s is independently owned and operated, she is under the umbrella of FranChoice, which is one of the largest franchise consultant groups.
[19:31] Careyann is about 90% on client satisfaction for her matchmaking, and often finds that people are good at making the right choice for their needs.
[22:09] In Careyann’s opinion, franchising is not an industry but a methodology on conducting a business.
[25:14] Josh and Careyann agree that it’s not necessarily about what is the hottest franchise, but rather what is the hottest franchise for you.
[29:01] Josh shares why it is important to separate passion and business when purchasing a franchise.
[30:43] If you want to learn more about Careyann, visit her website listed below.
[32:49] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.franchise-logic.com
linkedin.com/in/careyanngolliver
Larry Perkins, Chief Executive Officer of SierraConstellation Partners, has more than 18 years of management consulting and advisory experience with companies undergoing transition. Larry has enhanced business performance for numerous companies on projects ranging from interim management, profit improvement and working capital management to strategic planning and transaction execution. Larry is the author of the Amazon bestseller, Don’t Be A Stranger, where he explores the secrets of strategic relationship building. He provides personal advice on how to create luck in business by offering techniques that can ultimately help readers develop their own enriching community.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Larry Perkins, the founder and CEO of SierraConstellation Partners, LLC.
[1:47] Josh welcomes Larry to Franchise Euphoria.
[2:10] Larry explains what type of services SierraConstellation Partners offers and what led him to founding the concept.
[3:37] The ideal candidate for the services at SierraConstellation Partners would be a business owner who is having business troubles.
[7:13] In Larry’s opinion, bankruptcy can be a very powerful in the right situation.
[8:50] Larry’s recent book, Don’t Be A Stranger, aims to help entrepreneurs establish strategic business relationships.
[13:07] The way SierraConstellation Partners earns a profit is through a fee structure system, which is why they have to be strategic in which clients they take on.
[14:30] Something Larry believes separates their business from their competitors is the quality of their team.
[15:46] If you want to learn more about SierraConstellation Partners, visit their website listed below.
[18:35] With COVID on the rise, Larry believes that more stimulus money may be coming in for business owners, however, they should operate under the assumption that no additional support is coming.
[21:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.SierraConstellation.com
www.dontbeastrangerbook.com
https://www.instagram.com/sierraconstellation/?hl=en
https://www.facebook.com/SierraConstellationPartners/
https://twitter.com/SCPartnersLLC
https://www.linkedin.com/company/sierra-constellation-partners-llc-
Kim Daly is one of America’s Top Franchise Consultants who has helped thousands of people explore franchise opportunities. For over 20 years, she has traveled the country as a keynote speaker and business break out leader and has hosted her own live events educating, motivating and inspiring Americans to the dream of small business ownership through the proven systems of a franchise.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Kim Daly, the creator and host of The Daly Show.
[1:58] Josh welcomes Kim to Franchise Euphoria.
[4:05] Kim weighs in on finding the “why” with potential franchisees is one of the most crucial components to dissect prior to buying a franchise.
[7:14] In Kim’s opinion, there is a large number of misconceptions surrounding franchising that she has spent years debunking.
[12:49] Josh shares how important it is to vet the long-term value of the franchisor throughout the duration of your franchise ownership prior to purchasing.
[16:29] Kim shares why potential franchisees should focus on personal development rather than business development at the outset.
[19:39] The concept of building wealth through franchising can seem daunting, but Kim helps her clients identify systems that have wealth building opportunities, such as expansion or the opportunity to manage their business hands off while continuing to work in a daytime job.
[22:59] Despite COVID-19, Josh shares how franchising has stayed relatively consistent and Kim discusses why this is the perfect time to franchise.
[28:05] Kim shares what she believes is the crucial first step to anyone considering buying a franchise.
[31:49] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
kim@thedalycoach.com
www.thedalycoach.com
www.Linkedin.com/dalykim
www.facebook.com/createwealththrufranchising
www.youtube.com/KimDalyFranchiseConsultant
Andrew Alfano is the CEO of Retro Fitness, a leader in the high-value, low price fitness space with more than 140 gyms open or under development in 15 states. Alfano joined Retro Fitness this past May with over 25 years of experience in the retail, hospitality, and restaurant industries to mature and drive the growth of the brand across the US. Alfano currently sits on the Board of Fellows for the Culinary Institute of America, and previously sat on the Board of Directors for Make-a-Wish South Florida and United Way, NYC Board of Fellows.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Andrew Alfano, the CEO of Retro Fitness.
[2:07] Josh welcomes Andrew to Franchise Euphoria.
[2:34] Andrew shares about how his background in food service led him to a career in franchising.
[8:05] Retro Fitness currently has 140 units either open or in development.
[10:31] Andrew explains that Retro Fitness is part of the “high value, low price” fitness industry.
[14:09] Retro Fitness emphasizes the importance of establishing and maintaining a relationship with their clients, especially during the pandemic.
[16:23] Andrew explains who the two types of ideal Retro Fitness franchisees are.
[20:20] Andrew shares what the importance of focusing on thoughtful franchise growth is and how a franchise system can stay focused on this goal.
[25:13] Andrew discusses the impact of COVID-19 on Retro Fitness and how they’ve been managing the challenges associated with it.
[29:55] In Andrew’s opinion, the fitness industry is in a far better position to provide a safe experience than some officials have been suggesting.
[35:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
Tra Williams has sat at the helm of two international franchise brands and is a sought-after consultant specializing in startup culture, entrepreneurship, and economic development. He has published or been quoted in more than 50 articles featured in Bloomberg, Forbes, Financial Markets World, as well as dozens of other print and online publications. Tra speaks and writes about how to reverse the decline of American entrepreneurship. He is on a mission: To Rescue 1 Million Entrepreneurs from Traditional Employment. Please visit www.TraWilliams.com for more information.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Tra Williams, a speaker and author specializing in entrepreneurship.
[2:16] Josh welcomes Tra to Franchise Euphoria.
[3:19] Tra shares how he stumbled into franchising in his early 20s and what led him to his opportunities today.
[7:24] Tra gives his perspective on the impact and consequences of COVID-19 specifically with entrepreneurs.
[12:32] Josh recounts how once he experienced entrepreneurship, he felt like it would be very difficult to go back to just being an employee.
[15:12] Tra explains a few methods to help new entrepreneurs overcome the barriers, both mental and physical, that come with transitioning from an employee to an entrepreneur.
[20:18] Tra runs through the habits of average Americans in which common resources are deployed and wasted.
[22:28] Tra explains the difference between destroying your life and deconstructing it to make room for something more meaningful.
[23:33] In Tra’s opinion, the best first actionable step into entrepreneurship is to set small, attainable goals to build momentum.
[25:09] If you want to learn more about Tra or his new book, Boss Brain, visit his website listed below.
[26:34] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.TraWilliams.com
www.twitter.com/@Tra_Williams
www.facebook.com/TraWilliamsCFE
Tim Vogel is the CEO of Scenthound, a wellness-focused, membership-based dog grooming business that is focused on preventive care for dogs. Focusing on Skin, Coat, Ears, Nails and Teeth, Scenthound sets themselves apart by giving dogs the quality care they need. Today, there are four locations open and operating in South Florida and 14 units in various stages of development.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Tim Vogel, the CEO of Scenthound.
[2:09] Josh welcomes Tim to Franchise Euphoria.
[2:36] Tim shares about the Scenthound concept and what led him to found the concept.
[6:58] Tim highlights the different business demands between his previous ride share business and Scenthound.
[10:56] Eventually Scenthound simplified their business model to offer only one type of dog haircut, which was a pivotal moment in the future of the business.
[14:01] After recognizing that many consumers considered caring for their dog as an errand, they started putting their locations in shopping centers to help them combine their errands.
[15:51] Tim shares what gave him the confidence to launch Scenthound as a franchise.
[17:22] A year and a quarter into franchising, Scenthound has twenty-five locations.
[18:48] Tim explains why the ideal Scenthound franchisee is a multi-unit operator.
[20:12] Despite the uncertainty surrounding the pandemic, in May 2020 Scenthound had their most profitable month ever.
[23:15] If you want to learn more about Scenthound, visit their website listed below.
[23:41] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.scenthoundfranchise.com/
https://www.facebook.com/ClubScenthound/
https://www.linkedin.com/company/scenthound-franchise/
Hansel Lynn is the Founder and CEO of The Coder School. Prior to founding Hansel has worked at various high tech companies ranging from Nuance Communications (the people behind Siri) and Accenture (the people behind 100 hour work weeks), and graduated from WashU in St. Louis with a Comp Sci degree. He’s fluent in Cantonese, can fake it with Mandarin, and is an avid endurance athlete, having finished ultra-running’s premier event, the Western States 100 miler, and a recent Ironman to boot. Hansel currently lives in Palo Alto with his uber-supportive wife Lisa and three awesome kids.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Hansel Lynn, the Founder and CEO of The Coder School.
[2:14] Josh welcomes Hansel to Franchise Euphoria.
[2:47] Hansel shares how he and his business partner, Wayne, came up with the concept for The Coder School about five years ago.
[5:02] Prior to founding The Coder School, he worked previously as a School of Rock franchisee which was his first exposure in the franchising industry.
[6:03] Hansel walks through the process of the services offered at The Coder School and touches on how this has been modified due to COVID-19.
[8:55] In the beginning, Hansel and Wayne were doing a lot of the coaching for their classes, but they found that the key has been ensuring your staff has very disparate skills.
[11:49] Prior to the outbreak of coronavirus, Hansel’s philosophy had been structured around an in-person experience. However, after rolling out a virtual experience due to government shutdowns, he’s found it works better than expected and plans to use a hybrid approach going forward.
[15:57] When they first started franchising The Coder School, they took a very organic approach to spreading the word about the franchise and invested less than $1,000 in social marketing.
[18:25] The biggest quality The Coder School looks for in their franchisees is passion.
[21:22] The Coder School is currently developing some premade content to supplement their typical services.
[22:58] If you want to learn more about The Coder School, visit their website listed below.
[23:48] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.thecoderschool.com/franchising/
https://www.facebook.com/thecoderschool/
www.instagram.com/thecoderschoolusa
Nicole Di Pietro joined Jeremiah’s Italian Ice in 2016 as Vice President, to assist in positioning the company for growth. She has been instrumental in developing the company’s Core Values, Mission and Vision, along with the current infrastructure. Nicole boasts 25+ years in the hospitality industry with her foundations at Tijuana Flats in 1995 where she spent nearly 20 years climbing the ranks within the organization. Nicole holds a Bachelor of Science in Organizational Communication and a Master of Business Administration degree from the University of Central Florida.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Nicole Di Pietro, the Vice President at Jeremiah’s Italian Ice franchise system.
[2:20] Josh welcomes Nicole to Franchise Euphoria.
[2:40] Nicole opens the interview with sharing about her experience in the hospitality industry which leads to the opportunity with Jeremiah’s.
[8:18] When Nicole first met Jeremy, Jeremiah’s had 17 locations.
[10:01] Nicole shares that Jeremy had always intended to franchise the business, but he recognized that he needed to tighten up the systems prior to starting that venture.
[11:30] Nicole describes what the experience of visiting a Jeremiah’s location is like.
[14:16] The typical Jeremiah’s location is a walkup or walkup and drive thru building. They have used some locations that were previously a Checkers/Rallys.
[16:58] Jeremiah’s is looking for franchisee partners that personify their values and culture.
[18:37] Nicole talks about the struggles Jeremiah’s faced with the outbreak of COVID-19.
[21:37] Nicole shares what markets Jeremiah’s is looking into for expansion.
[23:11] If you want to learn more about Jeremiah’s Italian Ice, visit their website listed below.
[23:36] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://jeremiahsfranchise.com/
www.instagram.com/Jeremiahsice
www.facebook.com/JeremiahIce
From attending University of Hawaii as a varsity cross country athlete, iron-man triathlete and swimmer to working at Gold’s Gym and 24 Hour Fitness, Lindsay Junk has always been competitive. After working her way up in the fitness industry, Lindsay found success at YogaWorks and eventually TruFusion. From there, Lindsay was introduced to Xponential Fitness and felt a connection with the energy of the boutique fitness world it was building. When Xponential acquired YogaSix, she was brought on as the company’s President. She ultimately wants YogaSix to become the nation’s largest yoga brand and help others find their purpose, strength and tribe.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Lindsay Junk, the President of Yoga Six franchise.
[2:26] Josh welcomes Lindsay to Franchise Euphoria.
[3:01] Lindsay considers herself to have been in the sports industry since she was six. She has been involved with several fitness businesses prior to joining Yoga Six.
[8:17] Lindsay’s husband Ryan previously joined Josh on Franchise Euphoria several months ago to discuss his franchise system, Cyclebar, which is also within the Xponential Fitness umbrella.
[9:48] When Lindsay joined Yoga Six, they had seven locations that were corporate entities.
[12:12] One of the advantages of being within Xponential Fitness is that they come into a newly-acquired franchise system with a proven “playbook” and apply it to their brand.
[16:02] Lindsay shares what the experience of visiting a Yoga Six studio is like.
[20:38] While the roadmap provided by Xponential Fitness covers guidance for business processes, the experience at each brand is crafted internally.
[27:50] When Lindsay first started with Yoga Six, she assumed that the franchisees would be people who were involved in the yoga industry, however, she now looks for people with an entrepreneurial spirit and are able to overcome adversity.
[30:45] Currently Yoga Six has over fifty franchise locations and over 450 in the pipeline to be opened.
[34:49] Lindsay explains how they manage launching that many franchise locations in a short timeframe and also what type of support resources they have for their franchisees.
[37:36] With respect to COVID-19, Yoga Six has been offering virtual classes to keep business moving. Lindsay points out that a benefit of using Yoga Six is that you have access to virtual classes at all of their locations across the country, not just their local studio.
[40:12] If you want to learn more about Yoga Six, visit their website listed below.
[40:49] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.yogasix.com
Instagram- @yogasix
https://www.linkedin.com/company/yoga-six/
http://franchiseeuphoria.com/episodes/working-challenges-franchising-quickly-ryan-junk-cyclebar/
John Kutac brings a plethora of experience to his role as President at The Whimsy Cookie Company. Previously Kutac served as President for Growler USA including 10 years with Romano’s Macaroni Grill, owned by Brinker International, where he worked his way up to Managing Partner. There he assisted in growing the brand to over 200 locations. Following his time with Brinker International, Kutac held leadership roles at Western Capital Partners and Clear Choice Dental Implants before taking on the role of Chief Operating Officer of WellBiz Brands, Inc., one of the world’s largest wellness organizations.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, John Kutac, the president of The Whimsy Cookie Company.
[2:12] Josh welcomes John to Franchise Euphoria.
[2:37] John walks through his extensive history in franchising and describes how he came into the opportunity with Whimsy Cookie.
[4:06] John describes how Whimsy Cookie went from an in-home operation to a franchise system.
[7:04] All of the current Whimsy Cookie locations are currently fully built out locations with big kitchens, but John believes moving forward, a “hub and spoke” model might be more efficient for future locations.
[9:47] John shares how COVID-19 has affected the Whimsy Cookie locations.
[14:15] John describes what the experience of visiting a Whimsy Cookie store location is like.
[17:44] The ideal Whimsy Cookie franchisee is someone who is first and foremost passionate, but they are now targeting franchisees who will develop larger territories.
[19:43] In John’s opinion, anyone looking to franchise their business needs to be sure everything is documented ahead of time and do all the heavy lifting upfront.
[22:35] If you want to learn more about the Whimsy Cookie Company, visit their website listed below.
[23:06] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://whimsycookieco.com/franchise/
Tom Britt is the Founder and CEO of Towne Post Network. Prior to founding Towne Post, Tom founded a number of other business concepts including Progressive Publishing, Channelseek.com, and the atGeist.com Community Newsletter which eventually transitioned into the Towne Post Network. With over thirty years in the publishing industry, Tom offers a well-rounded prospective on the evolution of print to digital media.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Tom Britt, the CEO and Founder of Towne Post Network. Full disclosure, Towne Post Network is a client of Indy Franchise Law.
[2:39] Josh welcomes Tom to Franchise Euphoria.
[3:48] Tom shares about his prior business ventures and what led him to come up with the concept for Towne Post Network.
[8:31] An early challenge Tom had to face was finding the balance between print and digital media.
[11:46] Within the first few years of running their newsletters, Tom started licensing the Towne Post platform to other communities who were interested in bringing a similar concept to their area, but he began running into a few issues with this model.
[17:26] Tom shares about what his first year in franchising looked like and how they determined who their ideal franchisee candidate was.
[22:30] COVID-19 has had a brutal impact on print media, and now many businesses are faced with the decision to adapt to digital media or go under.
[25:08] In Tom’s opinion, the top performing franchisees in this industry had previous “B2B” (business to business) sales experience.
[29:05] Tom explains what their digital integration concept is all about and what type of support you would receive as a franchisee.
[36:29] Towne Post has launched a new CRM program and found based on the timing of their submissions that people are buying products at night and want instant graitifcation, which led him to launch TownePost.Direct.
[39:58] If you want to learn more about Towne Post Network, visit their websites listed below.
[42:34] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.townepost.com
townepost.direct
www.franchising.townepost.com
@townepost (Instagram, Twitter, Facebook)
Kate Erickson is the engine at Entrepreneurs On Fire, an award winning podcast where John Lee Dumas interviews inspiring Entrepreneurs who are truly ON FIRE. She is also the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Learn more about the free training Kate & John have created for entrepreneurs who are ready to achieve financial and lifestyle freedom over at EOFire.com!
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Kate Erickson, one of Josh’s long-time colleagues who is the host of Ditch Busy podcast.
[2:37] Josh welcomes Kate back to Franchise Euphoria. Kate originally appeared on Franchise Euphoria in July 2013.
[6:22] Kate shares an overview of what has led her to create her Ditch Busy podcast.
[10:57] John and Kate contemplate what it is about the podcasting medium that makes it such an effective method for communication.
[13:41] Kate shares about her first foray into the podcasting realm, a show called Kate’s Take.
[19:02] Kate addresses one of the biggest pain points that entrepreneurs face: time management due to overwhelm.
[21:24] In Kate’s opinion, the number one thing entrepreneurs need to be adhering to is being very selective about what you say “yes” to.
[23:32] Josh shares that an ideal he tries to live his life by in both business and personal matters is that when making decisions, if it’s not a “hell yes”, it’s a no.
[27:30] Kate gives an overview of one her episodes where she walks through her email work flow and specifically touches on email management.
[31:33] Josh suggests that entrepreneurs be transparent with whom they’re in contact with and lay out when they can expect to hear from you otherwise both ends of the party end up frustrated.
[34:48] Josh opens a discussion about COVID-19 and how it has affected how he manages his time.
[39:52] Kate adds that this is the perfect time for entrepreneurs to create new habits that have been pushed to the back burner due to time constraints.
[41:10] If you want to learn more about Kate Erickson, visit her websites listed below.
[42:01] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.DitchBusy.com
www.EOFire.com
franchiseeuphoria.com/episodes/entrepreneur-fires-kate-erickson-discuss-working-john-lee-dumas-building-brand-scratch/
As CEO of CMIT Solutions, Roger Lewis spearheads the widely recognized IT support franchise with its growth across the nation, adding to its over 220 locations. Before joining CMIT Solutions, Lewis co-founded AllianceTech, a meeting and events technology provider of onsite solutions. There, he led sales and marketing, taking the business from zero to $12 million-plus in bookings. In 2015, industry leader Cvent took notice and acquired the company, adding onsite solutions to its product portfolio. Under Cvent, Lewis continued to propel the business forward with onsite solutions proving it to be one of the fastest growing product lines of the company. Prior to AllianceTech, Lewis co-founded an IT services company and successfully grew it to $8 million in annual sales before selling it to an organization out of New York.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Roger Lewis, the CEO of CMIT Solutions.
[2:35] Josh welcomes Roger to Franchise Euphoria.
[3:59] Roger explains that he started his business career with IBM out of college, but shortly after a move to Austin, TX, prompted an opportunity with CMIT Solutions.
[5:41] Roger shares what the CMIT business concept is and what their goals are.
[6:53] In Roger’s opinion, most CMIT franchisees start out of a home office and they can move into a brick and mortar location, but it isn’t necessary.
[9:29] While people often assume that in order to be a franchisee candidate at CMIT, you have to have a strong IT background, but Roger explains that isn’t the case.
[12:13] Originally, the “CM” in the name of the business stood for “Computer Moms”, but it has since transitioned to “Computer Monitoring.”
[16:14] One of the biggest factors that led to CMIT having extra work to do when the pandemic broke out was that with so many people adapting to a work from home lifestyle, they found that their home systems weren’t properly protected.
[19:38] Roger weighs in on which virtual meeting platforms he believes are the best.
[23:20] In Roger’s opinion, the reason cyber security has become such a big threat is because small businesses are being recognized for not having quality protection and are therefore getting targeted.
[24:48] If you want to learn more about CMIT Solutions, visit their websites listed below.
[26:19] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.cmitsolutions.com
www.cmitfranchise.com
www.linkedin.com/company/cmit-solutions-inc/
Vince Ortiz is the Director of Franchise Development at Transblue. Vince has over 20 years’ experience of managing businesses within the construction and facility industries, including owning his own franchise and being actively involved in the franchise industry for 10 years. Vince prides himself in being able to provide valuable information on Transblue’s World-Class Business and counsel to people who are considering franchising.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Vince Ortiz, the Director of Franchise Development at Transblue, a franchise system that offers construction and general contracting services.
[1:53] Josh welcomes Vince to Franchise Euphoria.
[2:30] Vince shares about his background as a franchisee and business owner and what led him to join Transblue.
[4:32] While Transblue operates within the construction and general contracting industry, they focus on niche services.
[7:06] Transblue started out with just their founder operating as the sole worker in his company who had a truck and a lawnmower.
[9:28] Vince details the importance technological innovations that help their franchisees work more efficiently.
[12:19] According to Vince, it is less important that their franchisees have general contracting experience but rather business leadership skills.
[13:33] The Transblue corporate headquarters are located in the Seattle area.
[14:40] As a new franchise system, Vince shares the importance of doing your homework before you launch your franchise.
[16:13] If you want to learn more about Transblue, visit their website listed below.
[16:44] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.transbluefranchise.com
www.twitter.com/transblue_
www.facebook.com/TransblueGC
www.instagram.com/transblue_
With a background in publishing, journalism, and fashion, Northeast Color Marketing Manager Derrick Ableman brings a unique perspective to a company dedicated to helping franchisors maintain a consistent brand experience.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Derrick Ableman, the Marketing Manager for Northeast Color, a business that helps franchisors develop branded experiences.
[3:00] Josh welcomes Derrick to Franchise Euphoria.
[3:51] Derrick shares about his diverse work history which began with a few publishing-based experiences including being a reader at Random House.
[8:26] While working at Random House, Derrick came into another opportunity with Bindle & Keep which led to an HBO documentary being made about the company called Suited.
[15:19] Derrick was led to Northeast Color by a friend who would brainstorm business ideas whenever he would visit.
[19:40] Franchising is all about creating a consistent experience at each location, which is what Northeast Color focuses on developing.
[26:02] With Northeast Color, the quantity of products received isn’t the benchmark to whether they work with a client or not but rather if they can make a measurable difference by taking on that client.
[30:49] Derrick touches on how Northeast Color’s clients are being affected by COVID-19 and what they’re doing to help them through this time.
[35:09] The factor that sets Northeast Color apart from their competitors is the quality of the custom experience their clients receive.
[37:42] If you want to learn more about Northeast Color, visit their website listed below or email dableman@northeastcolor.com.
[38:31] Thanks for listening, and please reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.northeastcolor.com/
www.facebook.com/northeastcolor/
www.instagram.com/northeastcolor/
www.linkedin.com/company/northeast-color-inc
Denai Wolfe is a Virtual CFO, Financial Clarity Coach and Profit Strategist. She works with big thinking entrepreneurs to help them increase their profits by designing and implementing financial structure and systems. Denai understands entrepreneurs because she is one. In a past life she owned a photography business and two restaurant franchises. Running these businesses was where she learned the power of knowing your numbers. She became so passionate about empowering entrepreneurs to take control of their numbers that she volunteered at her local women’s business center to educate female entrepreneurs on financial literacy. The more students she got in front of them more requests she received for consults and so The Chic CFO was born.
Denai believes that bigger profits equal a better life not just for you and your family but for your team and customers as well. She follows one golden rule when it comes to business – of it doesn’t make money it doesn’t make sense. Her mission is to help entrepreneurs understand their financials and utilize the data to make operational improvements that will scale their company to the next level!
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Denai Wolfe, who Josh heard speak recently on the topic of the Cares Act.
[2:15] Josh welcomes Denai Wolfe to Franchise Euphoria.
[3:05] Denai shares what her involvement in franchising had been and how it led her to develop the Chic CFO.
[14:09] One of Denai’s biggest missions with empowering entrepreneurs has been to deliver the information to them in a way that makes sense. That’s when she saw how overwhelming the Cares Act was and she decided to simplify it.
[19:58] Denai gives an overview of what the Paycheck Protection Program is and what the intent behind it is.
[26:25] Josh addresses that there is some confusion surrounding how owners who don’t have standard paychecks get paid.
[33:15] While the Cares Act explicitly states what 75% of the funds you obtain should go towards, there is about 25% of gray area, so Josh suggests talking with your business professional to address what expenses qualify to avoid fraudulence.
[36:37] Denai has noticed that small banks are able to assist people applying for this program better than larger banks simply because the bigger banks are inundated and are struggling to keep up with the amount of applications they receive.
[38:33] The Paycheck Protection Program explicitly states that professionals cannot charge applicants to assist with the application process, but Denai has seen people doing this anyways, which is in poor taste in her opinion.
[41:48] Josh shares that technical difficulties interrupted the recording process for this interview, so they are back a few days later, and there’s actually been an update to the program which Denai explains.
[46:40] Denai’s Facebook group called the Profit Factor is constantly active with information about the Cares Act and Denai regularly does Facebook lives to discuss updates.
[48:16] If you want to learn more about Denai or her services, visit their website listed below.
[49:09] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://thechiccfo.com/
https://www.facebook.com/groups/theprofitfactor/
https://thechiccfo.com/coronavirussbaloans/
Melissa Chordock is the President of AKT and is a seasoned operator with a demonstrated history of success in Brand Strategy Development and Execution in the health/wellness and fitness industries. She has 6 years of experience in Boutique Fitness Franchising, 15 years history in Retail Management and is passionate about growing and developing strong and supportive teams. Melissa is passionate about health and wellness and is a firm believer in the power of movement and mindfulness.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Melissa Chordock, the President of AKT.
[2:47] Josh welcomes Melissa to Franchise Euphoria.
[3:13] Melissa shares how she got her start in the boutique fitness industry and how she came into the opportunity with AKT.
[6:22] Melissa explains that Xponential Fitness is a parent company for eight fitness concepts, including AKT, that are all based in Irvine, California.
[7:08] The AKT brand is unique because its one of the only fitness franchises that focuses on dance-based movement.
[10:10] Melissa shares what traits the ideal AKT franchisee partner has.
[14:16] Many of the current AKT franchisees are multi-unit owners, so they have a pretty clear vision of the future when their next locations will be opening.
[17:20] Melissa explains why she considers the AKT model semi-absentee and what needs to happen for franchise owners to follow that model.
[21:13] Melissa describes what the experience of visiting an AKT studio is like.
[24:34] Before COVID-19 really set in, AKT already had a digital component to their business, so they had an advantage when adapting to the studio shut downs that subsequently took place.
[28:34] If you want to learn more about AKT, visit their website listed below.
[29:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.theakt.com
www.instagram.com/theaktstudios
KC Cohen is a 35-year veteran of the corporate restructuring practice which includes workouts, turnarounds, structured liquidations, sponsor guarantee defense, receiverships and chapter 11 cases, primarily representing debtors. He has a strong dedication to the integration of technology in the practice as a solo attorney who has operated for over a quarter century without staff.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, KC Cohen, an Indiana-based bankruptcy attorney.
[1:55] Josh welcomes KC to Franchise Euphoria.
[2:55] KC shares about his background and what led him to specializing in bankruptcies and restructuring businesses.
[6:47] In KC’s opinion, the first thing you need to consider as a business right now, is whether your business is part of the future or the past.
[8:12] Josh and KC consider what the future of offices look like now that so many businesses have figured out how to run their businesses remotely.
[11:42] Going forward, businesses will need to adapt to what the future looks like in order to flourish.
[13:43] KC provides an allegory about the dependency businesses have on each other.
[14:55] KC sees the situation with coronavirus as an opportunity for debtors and creditors to collaborate.
[17:30] In this unique situation, KC believes that debtors shouldn’t hesitate to call their creditors to discuss their situation because they will be flexible at this time.
[20:23] Josh and KC weigh the pros and cons of abatement vs. deferment.
[23:35] When you begin talking about bankruptcy, the first thing to do is make sure your own house is in order.
[28:15] Under Chapter 11, debtors can take advantage of a secured creditor not being established correctly, which happens more often than you would think.
[33:29] In KC’s opinion, you don’t want to file bankruptcy if you can avoid it and you don’t file the day your business closes.
[34:40] It is never too early to talk to a bankruptcy attorney about your situation, and KC recommends doing it before your situation goes from bad to worse.
[35:22] If you want to get in touch with about KC, visit www.smallbusinesseleven.com.
[36:58] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.smallbusinesseleven.com
After 17 years in corporate sales Christy Wilson Delk decided to risk it all. In 1996, she sold her house and cashed out her 401(k) plan for the down payment on a $1.7 million-dollar loan she needed to buy and build a Kids ‘R’ Kids Academy franchise in Orlando, Florida. Over the next 15 years, Christy expanded twice and grew her business into one of the largest franchises in her industry before her multi-million dollar exit in 2012. Now, as a college professor and a franchise industry expert, Christy, has turned her focus to helping franchisees realize greater professional rewards by complimenting existing franchisor systems and processes with her 4 Pillars Approach. Her book, Adventures in Franchise Ownership is based on her experience and includes advice from 18 other top performers representing 12 different segments.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Christy Wilson Delk, an author, speaker, and educator in the realm of franchising.
[2:08] Josh welcomes Christy to Franchise Euphoria.
[2:55] Christy introduces herself and sheds light on her background in the franchising industry.
[6:54] For anyone who is considering “pulling the trigger” on franchising, Christy would encourage them to maximize their use of resources to determine which franchise is the best fit.
[9:34] While Christy didn’t have experience in the franchising industry before buying a franchise, she discusses why that isn’t essential.
[12:51] In Christy’s opinion, it is easy to get caught up in the numbers as the franchisee, but returning to your underlying passion helps revitalize your business.
[15:05] One thing that gave Christy confidence in buying a franchise was making sure she had enough time and money to hire professionals such as an attorney and a CPA to assist with this venture.
[16:58] Christy shares about how her experiences led her to write her book, Adventures in Franchise Ownership.
[22:11] The “Four Pillar Approach” is a framework to strengthen, protect, and grow a business.
[29:28] In regard to the coronavirus situation, Christy encourages everyone to think about the things you can control to keep moving your business forward.
[33:44] Josh encourages everyone listening to be putting together action steps for your business to put into place when things do get back to normal.
[35:47] If you want to learn more about Christy, visit her website listed below.
[36:24] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.ChristyWilsonDelk/listeners (Download complementary worksheets and exercises)
Adventures in Franchising Ownership
https://www.linkedin.com/in/christywilsondelk
https://twitter.com/WilsonDelk
https://www.facebook.com/ChristyWilsonDelk
https://www.instagram.com/ChristyWilsonDelk
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh is back with another bonus episode regarding the $2 trillion bill passed by congress last week that aims to aid individuals, public health organizations, state and local governments, big corporations, small businesses, and some educational institutions.
[1:46] For this episode, Josh is going to focus on the impact of this piece of legislation on individuals and small businesses.
[2:29] Josh provides a breakdown of the benefits to be provided to individuals and married couples based on their income.
[5:57] If you qualify for the government payout, Josh recommends touching base with your accountant to get their advice and input on what you can expect.
[6:20] For small businesses, there are two parts to this program: the SBA Disaster Loan and the Paycheck Protection Program.
[7:44] Josh recommends that the first step you should take as a small business owner during this time is to visit www.SBA.gov.
[8:49] The Paycheck Protection Program aims to keep small businesses (500 employees and under) open during this time where the economy has been forced shut due to COVID-19.
[9:42] One of the highlights of the Paycheck Protection Program includes being able to qualify up to $10 million through an application process. The purpose being to allow business owners to be able to continue paying their employees (including yourself) and other business expenses throughout this health crisis.
[12:19] If you use the money you receive for things outlined within the very broad circumstances in the terms of the program, then you get 100% forgiveness on that loan.
[15:02] If you do not use the money for its intended purposes, you will pay that amount back with a maximum of 4% interest.
[16:08] Additionally, if you take the money and you still end up closing your business or have employees terminated during that time period, you will not be held liable for paying the money back.
[17:04] When comparing the Paycheck Protection Program to the SBA Disaster Loans, the latter of which requires collateral and does not have fixed interest capping at 4%.
[18:03] If you are a business who has already had to take an SBA Disaster Loan in this situation, you can roll your loan into the Paycheck Protection Program. Josh recommends contacting your accountant if this is something you want to pursue.
[19:36] Nothing mentioned in this episode was intended to be taken as legal advice, and Josh recommends getting in touch with your own lawyer to discuss your options regarding this program.
[20:21] Thanks for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@indyfranchiselaw.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.SBA.gov
Bryan Klein is the founder and CEO of THE MAX Challenge. Bryan opened the doors to his first business at just 18 years old and quickly rose to the top of his industry, receiving accolades and awards for his success. Bryan opened THE MAX Challenge’s first location in Manalapan, New Jersey, with just 32 members. Within six months he grew his member base to 500 members, and to date, THE MAX Challenge has inspired more than 100,000 transformations by way of a network of more than 80 operating centers throughout the United States and nearly 20 locations in development.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Bryan Klein, the founder and CEO of THE MAX Challenge.
[2:49] Josh welcomes Bryan to Franchise Euphoria.
[3:47] Bryan covers the basics on what THE MAX Challenge is and the emotional story that led him to found the concept.
[5:28] Prior to starting THE MAX, Bryan was a serial entrepreneur and piloted several business concepts.
[7:33] Bryan considers the criteria that makes a business idea or opportunity worth pursuing.
[11:41] Even as a young entrepreneur, Bryan was infatuated with the idea of franchising, and decades later when he built up his concept enough, he launched his own franchising efforts.
[16:36] Josh sheds light on what makes an operations manual a living and breathing document.
[18:12] Bryan views running a franchise system very similarly to how they run their individual business locations – they emphasize the quality of service given.
[21:19] Bryan paints the picture of what the look and feel of walking into a location for THE MAX Challenge.
[25:14] Prior to the situation with COVID-19, THE MAX Challenge had been exploring online service options, so when the government shutdown came around, they were already primed to supply online services.
[31:24] If you want to learn more about THE MAX Challenge, visit their websites listed below.
[32:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://themaxfranchising.com/
https://www.themaxchallenge.com/
https://www.facebook.com/THEMAXChallenge/
https://twitter.com/THEMAXChallenge
https://www.instagram.com/themaxchallenge/?hl=en
https://www.youtube.com/channel/UC5PhYgf-056VILaHb27DunA
https://themaxfranchising.com/blog/
https://www.linkedin.com/company/max-fitness-10-week-challenge/
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Today is the first of a new weekly recurring mini-series Josh is starting for every Thursday. In this series, Josh will do solo episodes where he discusses the happenings of the day in franchising, particularly how they pertain to COVID-19.
[2:59] On today’s episode, Josh will be focusing on how to develop a strategy to get through this uncertain time, the first step in which is assessing the situation.
[4:27] For Josh in his business, this means taking a look at the clients or customers you’re serving. How are you serving them? Is it efficient or practical?
[7:52] It is important to set in place a plan of attack for when reality goes back to normal, and Josh believes the opportunities for attack will be plentiful when we reach that point.
[9:10] In the next couple of days, carve out the time in your day to take a hard look at your business and get an idea of where you want your business to go. Only then can you build a strategy for how to move forward after quarantines have ended.
[11:05] In the meantime, get innovative with how you can conduct your business. Josh shares an example of a title company that conducts “drive by” closings.
[12:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
William Edmundson has launched, scaled and led brands with top-line revenue ranging from $12M to $3.3B including Hampton Inns, Cambria Suites, Embassy Suites, and Abby Executives Suites. William is currently the COO of Office Evolution and currently serves as the Treasurer of the Global Workspace Association Board and has held board positions in hospitality travel and community organizations.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh makes a quick announcement before today’s episode to share that for the time being with the coronavirus situation, Josh will be posting an additional episode on Thursdays to talk about things business owners can think about and do in these uncertain times.
[2:33] Josh introduces today’s guest, William Edmundson, the COO of Office Evolution.
[3:45] Josh welcomes William to Franchise Euphoria.
[4:31] Williams shares his history in franchising starting from when he was in college through now with his role at Office Evolution.
[6:44] There are a number of reasons why coworking spaces have become so popular with a variety of business professionals in recent years.
[9:03] Office Evolution has partnered with Cushman Wakefield to assist their franchisees with selecting space to lease out and ultimately run their business.
[9:58] The ultimate tenants of Office Evolution tend to be solopreneurs, such as an attorney, financial planner, therapist, etc.
[13:01] There are a few items that help make the Office Evolution brand so that each location has a signature feel which is based on choices of paint colors, furnishings, décor, and more.
[13:50] As an Office Evolution member, you have access to any Office Evolution location with a personal key fob, so if you are working in one city one day, but another the next, you can move around.
[15:16] A key differentiator for Office Evolution as a franchise is their “suburban model.”
[16:50] Every Office Evolution location has a single employee which is someone who sits at the reception desk at the front of the building.
[19:26] One unique service Office Evolution offers to its tenants is a call center which is based in Salt Lake City but manages calls for all of their clients.
[20:25] The typical Office Evolution franchisee is someone who has a day job looking for a side job that essentially runs itself once the business is up and running or an investor who is looking to set up multiple locations.
[25:08] If you want to learn more about Office Evolution, visit their website listed below.
[25:53] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.officeevolution.com
www.officeevolutionfranchise.com
www.facebook.com/OfficeEvolutionHQ
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] On today’s episode of Franchise Euphoria, Josh is opening the discussion regarding coronavirus and what impact it will have on the franchising industry.
[3:39] Josh presents four things that business and franchise owners should consider for the foreseeable future while we navigate the present situation with coronavirus.
[4:14] The first idea Josh shares is the importance of practicing compassion for others during this time of uncertainty.
[8:55] Secondly, Josh explains why this is a great time to reflect on ways in which you can convert your business to deal with the challenges of the present and the future.
[10:57] Josh’s third point is why you should learn to be okay with and respond to the unknown and develop a level of trust in yourself as a leader.
[13:10] Finally, the fourth point is that times like these present an opportunity to evaluate your priorities for both your life and your business to help remind yourself what is truly important in the grand scheme of life.
[14:58] If anyone feels the need to talk through their situation, Josh would be glad to have a conversation by phone or email with anyone in need.
[15:48] Thanks for listening, and please, reach out to Josh any time through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.48days.com/48-days-to-the-work-you-love/
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Jami Stigliano, who Josh had a chance to interview at the 2020 IFA Convention last month.
[1:50] Josh welcomes Jami to Franchise Euphoria.
[2:07] Jami is the founder and CEO of DivaDance, a dance choreography class franchise for adults.
[3:15] DivaDance is in 18 cities total and they have two company-owned units.
[3:26] In addition to doing classes, DivaDance offers party events that are popular for team building activities, bachelorette parties, etc.
[4:40] While DivaDance started as Jami’s side hustle, hobby business, she recognized that the business was scalable and learned about how she could turn it into a franchise.
[5:47] The first thing Jami decided to do when franchising was open another location so that she could better document the business.
[7:22] Who is the ideal franchisee for DivaDance?
[8:03] The foundation of DivaDance is a membership model.
[10:37] Originally, Jami envisioned DivaDance as a side business, but with the success the business has had, she’s realized the opportunity is best suited for someone who can dedicate all of their time to growing their unit.
[12:02] If you want to learn more about DivaDance, visit their website listed below.
[12:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.divadancefranchise.com
https://www.instagram.com/DivaDanceHQ/
Angela Cote is a Franchise Growth Catalyst, speaker and podcaster who helps franchisors with growth. Her expertise comes from growing up in the family business which she helped grow to almost 500 franchised locations over the years. Angela uses her F3 approach, meaning her background on the FRANCHISOR side of the relationship, her perspective from having been a multi-unit FRANCHISEE for 18 years, and her experience in the FIELD supporting franchisees for many years. Her main areas of focus include improving franchisors' efforts to attract qualified franchisees, improving franchisee engagement and performance, helping early franchisors navigate the steps to strategic franchise growth.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Angela Cote, who he had a chance to speak with while he was at the 2020 International Franchise Association Conference. Angela is a self-proclaimed Franchise Growth Catalyst and has experience as both a franchisee and franchisor.
[1:59] Josh welcomes Angela to Franchise Euphoria and she opens with a brief overview of her experience with franchising.
[4:06] Angela uses her F3 Advantage: a franchisee background, franchisor perspective, and field experience, and uses it to help early stage franchisors.
[5:44] In Angela’s opinion, not enough people are aware of why franchising your business too quickly is a huge problem.
[7:47] Angela has seen many people who are very good with their own business, but struggle with transitioning to the business of franchising.
[9:46] Angela follows a very thorough checklist when assisting emerging franchisors which covers topics from unit economics to covering FDD basics.
[12:13] The help doesn’t stop once Angela’s clients get their business franchised – she assists them getting started as well.
[13:39] Angela shares a bit about her own podcast where she answers the most common questions she gets asked about franchising.
[15:36] If you want to learn more about Angela Cote, visit her website listed below.
[16:07] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.angelacote.com
angela@angelacote.com
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh has just returned from the 2020 International Franchise Association Conference which took place in Orlando, FL last week. During his time at the conference, he had the opportunity to talk with several individuals within the franchising industry. This episode is a compilation of short interview with these people.
[7:52] Josh interviews representatives from 1huddle, a competitive gaming platform for employee engagement.
[11:56] Josh interviews Dan Cote from Xpressdocs, a marketing platform that helps corporations maintain their branding.
[15:15] Josh interviews Tim Jaga, the VP of Business Development of Identifi, an enterprise-wide workflow software.
[17:48] Josh interviews representatives from ITI Smart Solutions, a computer repair business for medium-sized businesses.
[21:11] Josh interviews author, speaker, and fellow podcaster, Jay Baer, and discusses what the number one thing a franchise can do to differentiate themselves is.
[24:19] Josh interviews representatives from Locate AI, a team of retail advisors focused on business growth.
[35:51] Josh interviews representatives from LSM Digital Marketing Agency, a marketing business focused on helping specific business types, including franchises, grow through powerful marketing.
[39:42] Josh interviews Chase Nichol from Lucid Press, a platform that allows brands to create easy, templated brands.
[42:12] Josh interviews Michael Smith, the Director of Regional Sales for Scorpion, a marketing company that focuses on helping franchisors generate franchisee leads.
[45:36] Josh interviews Scott McKinnonly the VP of Brand Success for World Manager, an all in one training platform for franchise brands.
[48:11] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://1huddle.co/
https://www.xpressdocs.com/
https://identifi.net/
https://itismart.net/
https://www.jaybaer.com/
https://www.locate.ai/
https://lsm.works/
https://www.lucidpress.com/pages/
https://www.scorpion.co/franchises/#~u117r32
https://www.worldmanager.com/en-us/
Don Gilmartin is the Co-Founder of TraumOne Franchise Systems. In 2013, Don became an independent restoration contractor and in 2015 added a Crime & Trauma Scene clean-up division. In 2019, Don franchised the trauma division and dropped the restoration division to pursue his passion for TraumOne, a home-based recession proof service-based franchise opportunity for both Marketer or Technician profiles.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Don Gilmartin, the Co-Founder of TraumOne Franchise Systems.
[1:38] Josh welcomes Don to Franchise Euphoria.
[2:19] Don gives an overview of what he does and how he got into his franchise business.
[4:35] What makes TraumOne so unique is that the structure is modeled after the funeral industry.
[5:03] In Don’s words, TraumOne is a crime and trauma scene cleanup and removal service.
[7:19] A typical TraumOne franchisee is someone who has connections with law enforcement or funeral industries, but it can have many different verticals.
[9:00] Don’s team realized that their systems and procedures were already full proof, so franchising presented itself as a viable option.
[12:22] There are two franchise opportunities within TraumOne – either a marketer or an operator. The first of which is more of the face of a location, and the operator works more within the business.
[13:54] TraumOne currently has seven franchises running in southern California, with another three set to open by the end of fourth quarter.
[19:15] Don shares how important it is to understand your industry, and how TraumOne handles their relationships with their clients, individuals who are dealing with trauma, is a very delicate process.
[23:41] If you want to learn more about TraumOne, visit their website listed below.
[24:15] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://traumone.com/
https://www.youtube.com/channel/UClXFt9NyBPlwQWg3Kg1bFYg?view_as=subscriber
https://www.facebook.com/traumone/
https://behindthebadge.com/apris-work-crime-scene-cleanup-heart/
Justin Bredeman, President and CEO of Soccer Shots Franchising, was a college teammate of founders Jeremy Sorzano and Jason Webb. Justin became the third Soccer Shots partner in 2009. Previously, he owned his Soccer Shots location for five years. As the former National Director of Store Support at Auntie Anne’s, Inc., Justin led a team that supported about 800 locations.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Justin Bredeman, the President and CEO of Soccer Shots Franchising.
[1:53] Josh welcomes Justin to Franchise Euphoria.
[2:20] Justin shares about his business history and what led him to the working with Soccer Shots.
[8:38] Prior to joining Soccer Shots, Justin was working as a National Director for Auntie Anne’s where he oversaw over 800 locations.
[10:46] Soccer Shots is a territory-based franchise where they go to childcare centers, pre-schools, elementary schools, etc., and a coach conducts weekly clinics at that location.
[13:41] One of the benefits of working in an industry involving soccer is that the locations are very versatile, which provides many location options for their programs.
[14:31] A big part of the Soccer Shots programs is teaching the basics of soccer, but it also focuses on teaching social kids to children.
[16:37] Not having a brick and mortar investment component to the franchise has allowed Soccer Shots to partner with some unique companies.
[18:43] All the Soccer Shots programs begin with a free, fun day, then materials get sent out to the families explaining the program. Once people register, a coach will conduct a 30-40 minute session that follows a structured curriculum throughout the duration of the season.
[21:09] In Justin’s opinion, youth sports are under professionalized in today’s society, and Soccer Shots sets themselves apart by investing in their program through input received by customers.
[24:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.soccershotsfranchising.com/contact-us/about-soccer-shots/
https://www.soccershots.org
https://www.linkedin.com/company/soccer-shots/
https://www.facebook.com/SoccerShotsLLC/
Trevor Rappleye is the CEO of CorporateFilming and Franchise Filming, businesses dedicated to helping franchises drive sales with ongoing video creation of their successful franchisees. Trevor and his team come in and find the story, emotion and WHY of a franchise to drive leads, recruitment and brand image. They never allow scripts on site and let the story come to life!
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Trevor Rappleye, the CEO of CorporateFilming and Franchise Filming.
[1:51] Josh welcomes Trevor to Franchise Euphoria.
[2:58] Trevor shares how he became so passionate about his industry.
[4:15] CorporateFilming is a subscription-based model that services all of the United States.
[6:45] One of Trevor’s favorite things to share about the business is that they get your happy, successful franchisees on film.
[7:58] CorporateFilming provides ongoing monthly services rather than a one and done video service.
[9:20] Trevor shares how he came up with this business concept and why he landed on a subscription based service.
[12:42] Although CorporateFilming frequently gets asked about services to promote the videos they make, they stay focused on just creating videos.
[15:56] Trevor recommends that people who are considering these types of videos to start small and work your way bigger.
[17:52] When CorporateFilming takes on a new client, the first thing they do is conduct a required one hour video chat to get to know your franchise brand and personality.
[19:12] If you want to learn more about Corporate Filming, visit their website listed below.
[20:24] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.corporatefilming.net/franchise
www.corporatefilming.net/founder-story
Terry Ogburn is the owner and Lead Business Coach of Ogburn’s Business Solutions. His proprietary coaching system and personal devotion to the development of others has contributed to the success of hundreds of small to large business ventures. Terry began his business career in 1979 when he invested his last $118.42 to start an air conditioning service business. 10 years later he developed his own business success program based on his experience and the teachings of his favorite business books. Terry successfully sold his air conditioning service business and was later asked to join UniGlobe Active Travel as a Director of Operations to boost individual store performance.
In 1994 he became a founding team member of EXA Travel International and took on the role of Director of Training & Development and within two years the company grew to 11 regional offices, with over 2000 franchisees and went public in late 1996. Following the success of EXA, Terry embarked on a series of successful relationships involving turning around performance with corporations as: Radio Shack MetroCall Paging, AT&T Wireless, and Century 21 Real Estate. In December 2005, Terry chose to return to his true passion helping Independent Entrepreneurs and Small Business Owners plan, launch and develop their businesses.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Terry Ogburn, the owner of Ogburn’s Business Solutions.
[2:55] Josh welcomes Terry to Franchise Euphoria.
[3:32] Terry shares about his business history and what led him to the franchising industry.
[4:09] Terry recommends for anyone interested in franchising to read the E-Myth Revisited by Michael Gerber.
[6:26] In two and a half years, Terry took his start up travel franchise company and sold it for $5 million.
[9:22] One of the early lessons Terry learned was that you can sell a company much faster by switching from mass marketing to direct marketing.
[13:43] For Terry, it makes sense to build franchises together in a pocket, because that’s where your strength comes from.
[15:09] Terry shares that the secret to franchising is segmenting your market and then focusing on it.
[16:24] Four things Terry shares are required for successful franchises are commitment, putting community involvement, goal-driven decisions, and visualization.
[18:50] Ogburn’s Business Solutions offers a 12-week plan to help franchisors shape their business and get the proper systems in place to succeed.
[23:01] Terry reflects on a time when he worked at Radio Shack and taught a lesson to a younger customer.
[27:50] Terry is sharing a special offer that if you reach out to him on his website, he’ll give you an hour-long coaching session for free.
[31:16] If you want to learn more about Ogburn’s Business Solutions, visit their website listed below.
[31:44] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.ogburnsbusinesssolutions.com
www.terryogburn.com
Dawn Cutillo, the founder of BeBalanced, a national health center specializing in hormone balancing, has worked in the health field for over 30 years. Early in her career, Dawn focused on corporate fitness, and later progressed to fitness management and running her first women’s weight loss center. She currently oversees the operation of the flagship BeBalanced and works as the hormone health consultant for all franchised locations.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Dawn Cutillo of the BeBalanced franchise concept.
[1:48] Josh welcomes Dawn to Franchise Euphoria.
[2:25] Dawn shares her story and what in her background led her to franchising.
[5:55] Dawn’s determination stemmed from her own issues with weight loss, and what she found, she wanted to share with the world.
[8:46] One of the benefits Dawn has is that her education comes from witnessing the hormone testing that went in to developing her concept.
[10:40] Dawn’s brother, David, joined the team and they recognized an opportunity to either license or franchise their system.
[11:51] In Dawn’s words, BeBalanced is a form of natural hormone balancing that addresses the two biggest problems women who gain weight as they age face.
[14:12] Dawn shares that on average, BeBalanced’s clients will lose 15-20 pounds on average within the first month.
[17:23] Dawn’s main role within BeBalanced mainly revolves around the science of the program and developing new protocols.
[19:32] Initially, 90% of BeBalanced’s franchisees were women over forty but they are open to anyone with any background who is passionate about women’s health.
[20:16] On top of the standard franchisee training, the BeBalanced franchisees also have to go through a specific certification course.
[22:40] If you want to learn more about BeBalanced, visit their website listed below.
[] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
bebalancedcenters.com
Wade Brannon is the President and CEO of Pigtails & Crewcuts. Wade started his career in the operations department at Heavenly Ham with no experience and no manual. Knowing his role was to grow the company, Wade immediately implemented processes that built the brand into a system of over 200 units. Looking for his next venture, Wade came across a single children’s hair salon and bought it out to create a replicable business for franchising in 2004. Since then. Pigtails & Crewcuts has grown to over 50 locations across the nation.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Wade Brannon of Pigtails and Crewcuts
[1:49] Josh welcomes Wade to Franchise Euphoria.
[2:11] Wade shares about his past experiences that led him to franchising.
[8:39] Wade explains the importance of getting your FDD built out so that it appropriately defines the needs of the franchisee and what they can expect from the franchisor.
[12:21] In Wade’s opinion, if you focus on your franchisee’s success, overall satisfaction will be higher and you’ll be able to drive success naturally.
[14:03] It’s important to know when to expand your support team as a franchisor, and Wade shares when Pigtails and Crewcuts knew to make that call.
[17:35] If you want to see what the visual layout of a Pigtails and Crewcuts franchise store looks like, you can visit their website listed below.
[18:14] Wade shares that Pigtails and Crewcuts aims to give off a fun and inviting environment.
[24:04] The ideal Pigtails and Crewcuts franchisee is someone who is business-minded and has a passion for providing goods and services to their community.
[26:15] If you want to learn more about Pigtails and Crewcuts, visit their website listed below.
[27:14] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.pigtailsandcrewcutsfranchise.com
Brandon Ezra started Grand Welcome originally with a handful of condominiums in Mammoth Lakes, California, and grew his property management company to be one of the largest in that destination and now the US. That was the start of a larger vision and the umbrella growth of Grand Welcome via franchising.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Brandon Ezra of the Grand Welcome franchise system.
[2:01] Josh welcomes Brandon to Franchise Euphoria.
[2:30] Brandon shares about his business history and what led him to launch a franchise system.
[4:13] Very early on, Brandon recognized that vacation rentals posed a great opportunity for a franchise model.
[5:24] Grand Welcome is conveniently integrated into all of the major vacation rental companies such as VRBO and AirBnB.
[5:55] The first thing Brandon did when looking at franchising Grand Welcome was to map out what their expectations would be of their franchisee and vice versa.
[7:11] Right now, the franchisor headquarters is located in Nevada for Grand Welcome.
[8:05] For Brandon, success in a couple years for now would be a good profit and return for them as well as their franchisees. He would also like to see the first five or ten locations in place.
[11:13] The key duties a Grand Welcome franchisee would be to manage their vendors and communicate with their property owners.
[13:16] Brandon recognizes that the vacation rental industry is becoming more professionalized, and as a result, he thinks the industry is on the uptrend.
[16:57] Something that surprised Brandon when franchising Grand Welcome was the level of restructure that was required to make it a scalable business.
[19:24] If you want to learn more about Grand Welcome, visit their website listed below.
[19:50] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.grandwelcomefranchise.com
Tom Gledhill has founded, built and sold multiple companies during his career as a business owner. He is an M&A Advisor and the author of “The Big Transfer”. He has combined his experience from building and selling his companies and helping many other business owners sell their companies, to develop the XITpro System to help business owners increase the value of their company, make more money, and make their business more salable.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Tom Gledhill.
[2:06] Josh welcomes Tom to Franchise Euphoria.
[2:41] Tom gives an overview of his background in the business and franchising industry.
[6:18] When Tom purchased his first franchise, he found some issues with it. Namely, the window for success is relatively small.
[9:24] After his first venture in franchising, Tom decided to go get involved with a brokerage franchise, but ended up having to sell for personal reasons.
[13:50] Tom shares about the concept of “The Dreadful D’s” which are death, disability, divorce – a few of the common factors that would lead someone to sell a business.
[14:56] After the passing of his wife, Tom dedicated his career to helping people who went through similar situations.
[22:31] Tom shares about some of the trends he has identified through helping the individuals who utilize XITpro.
[25:48] Tom suggests that the best time for any business owner to start thinking about their exit strategy is right from the beginning of their business venture.
[27:07] If you want to learn more about XITpro, visit www.XitPros.com.
[28:07] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.xitpros.com
www.xitpros.com/media
Brant Wilson is the EVP of TBC Corporation and President & COO of TBC Franchise Group. Brant joined TBC Corporation in November 2013 as Senior Vice President, TBC Franchise Group. Before joining TBC, Mr. Wilson was with H&R Block, where he spent eight years in increasing positions of management with his last assignment as Vice President of Acquisitions and Franchise Development. Prior to H&R Block, he was with Sprint Corporation, and ASAP Automation, Inc. He began his career as a Commissioned Officer with the United States Army. Brant holds an MBA from Kellogg School of Business, Northwestern University, a Master of Science from the University of Phoenix, and a Bachelor of Science from the United States Military Academy.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Brant Wilson, the Executive Vice President of TBC Corporation and the President and COO of TBC Franchise Group.
[2:08] Josh welcomes Brant to Franchise Euphoria.
[2:50] Brant shares a bit about his history beginning with some military experience which led him to the franchising industry.
[6:29] Josh notes that many individuals who serve in the military do end up in leadership roles in the franchising industry.
[11:38] After working for HR Block for 8 years, Brant decided to make the transition over to TBC Corp.
[13:36] Josh comments that one of the biggest challenges franchisors have is making sure the sales process matches up with ideal franchisee candidates.
[17:51] One of the biggest factors in choosing franchisee candidates in Brant’s opinion is analyzing their “why”.
[21:19] Brant explains that the Midas franchise is 100% franchised, meaning there are no corporate owned locations.
[28:33] In Brant’s opinion, having name brand recognition helps with TBC Franchise Group’s success, but in the end, everything comes down to service and trust.
[33:41] If you want to learn more about TBC Corporation or TBC Franchise Group, check out the list of websites below.
[40:39] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.midas.com/
https://www.midasfranchise.com/
https://www.linkedin.com/in/midasfrandev/
https://www.bigofranchise.com/
https://www.bigotires.com/
https://www.linkedin.com/company/big-o-tires/
http://www.tbccorp.com/
https://www.linkedin.com/company/tbc-corporation/
Ryan Junk is the President of CycleBar, the first and largest indoor cycling boutique franchise. From his days as a personal trainer, salesperson and general manager at Fitness USA to leadership roles at 24 Hour Fitness, LA Boxing, UFC Gyms, and now Xponential Fitness, Ryan is an expert in the fitness and franchising industries.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Ryan Junk who is the president of CycleBar.
[2:37] Josh welcomes Ryan to Franchise Euphoria.
[3:15] Ryan shares some background information with Josh regarding what led him to the opportunity with CycleBar.
[6:26] CycleBar is a brand that started in 2013 and began franchising in 2015. Xponential Fitness acquired CycleBar in 2017.
[11:52] Before CycleBar franchised, they had two locations. When Xponential Fitness acquired CycleBar, the previous franchisors had sold 283 franchise locations.
[27:24] When Xponential Fitness acquired CycleBar, one of the first things they realized was that the store blueprint was too large, so they immediately shrunk it down to a reasonable size.
[29:20] Ryan found that in order to help bail out existing franchisees, they had to do a crash course in selling memberships to help make up for their looming overhead. They found that reoccurring revenue was the best solution for their franchisees.
[37:20] Josh poses a question to Ryan regarding the future of the franchisees who opened before Xponential Fitness and whether they will likely move locations once their lease is up.
[38:34] Ryan shares the qualities that make up the ideal CycleBar franchisee.
[42:01] Xponential Fitness owns 8 different fitness modalities, and Ryan believes that this diversity gives them an advantage on keeping the industry unique and not oversaturated.
[44:34] If you want to learn more about CycleBar, visit www.CycleBar.com/Franchise.
[45:16] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.CycleBar.com
www.CycleBar.com/Franchise
Larry Oberly is the President & CEO of SpeedPro Imaging. Larry brings 26 years of franchise experience from the food service, real estate and large-format printing industries. He served for 17 years as Vice President of U.S. and Global Operations at RE/MAX LLC. Prior to RE/MAX, Larry was a successful multi-unit Baskin-Robbins franchisee, later serving on the Baskin-Robbins National Marketing Committee.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Larry Oberly, the President and CEO of Speed Pro Imaging.
[1:51] Josh welcomes Larry to Franchise Euphoria.
[2:25] Larry shares the experiences he has had in his 27 years in the franchising industry.
[4:51] Larry explains the idea behind Speed Pro Imaging and what services they provide.
[7:32] What qualities make up the ideal Speed Pro Imaging franchisee?
[12:31] For Larry, he found it to be challenging to get involved with the franchisor side of the industry when he was coming from being a franchisee himself, which is considered a “self-employed” position.
[15:22] One of the things Larry likes about Speed Pro is that a lot of the owners really push the envelope to adapting to new systems and developing technology that can make their business better.
[18:52] To aid in keeping franchisees satisfied and continue showing them the value of a franchisor, Speed Pro has a team of individuals continually looking for ways to improve their processes and make franchisee’s jobs simpler.
[21:52] If you want to learn more about Speed Pro Imaging, visit the websites listed below.
[22:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.speedpro.com
www.speedprofranchising.com
Nigell Lee has been with Xpresso Delight since 2010 where his role was business development, sales and support for Western Australia. In 18 months his direct impact on the market was so significant, Xpresso Delight tapped Nigell to lead United States expansion. Over the past 2 years, Nigell has lead our corporate expansion in the New York City market, which has seen substantial growth over that period. His passion for coffee & providing top quality service resonates throughout the brand.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Nigell Lee, the CEO of Xpresso Delight.
[2:14] Josh welcomes Nigell to Franchise Euphoria.
[2:48] Nigell shares his backstory with the audience and explains a bit about the Xpresso Delight concept.
[7:01] Josh asks how moving the business overseas has been and what challenges Xpresso Delight has faced.
[11:29] Nigell explains the reasons they chose New York as their first market in the US – the size of the market and the level of competition.
[13:10] The Xpresso Delight machines use fresh milk and freshly-ground beans in every cup.
[16:09] Xpresso Delight recognizes that many offices can be set in their ways, so they offer their clients a free two-week trial to test their product before committing.
[19:22] Nigell discusses the characteristics of the ideal Xpresso Delight franchisee.
[21:05] According to Nigell, Xpresso Delight is more of a side hustle in the US whereas in Australia, it’s more of a full-time opportunity.
[22:45] The three types of competitors of Xpresso Delight include traditional coffee shops like Starbucks, coffee machines like Keurig, and then whole-bean, fresh milk coffee machines.
[25:20] If you want to learn more about franchising with Xpresso Delight, visit www.xpressodelightfranchise.com.
[25:59] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.xpressodelightfranchise.com
Larry Sidoti is the CDO of Garbanzo Mediterranean Fresh, a 2019 Fast Casual Magazine Top 5 Movers and Shakers brand and the leader in fast-casual Mediterranean cuisine. Garbanzo has nearly 30 locations in Colorado, Georgia, Illinois, Missouri, Minnesota, Texas and Virginia. Larry is a trench-hardened veteran in the food and beverage industry with over 20 years of restaurant and franchise experience. Larry began his career in the mid 1990’s when he founded the raw juice and smoothie concept, Juice It Up. Sidoti developed an amazing company culture and grew the concept to over 180 units.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Larry Sidoti, the Chief Development Officer of Garbanzo Mediterranean Fresh.
[2:14] Josh welcomes Larry to Franchise Euphoria.
[2:50] Larry gives an overview to how he got his start in the franchising industry, which started with the concept Juice It Up.
[5:24] Larry reflects on the challenges of growing a new concept vs. expanding a legacy brand.
[7:23] Garbanzo Mediterranean Fresh has gone through several stages of growth over the past decade but is now going through the “emerging franchisor” phase.
[11:54] Larry describes what the experience of walking into a typical Garbanzo Mediterranean Fresh is like to the average consumer.
[15:22] Larry comments that everybody eats, but the experience of serving others is never more prominent than in a restaurant.
[19:12] Garbanzo Mediterranean Fresh is looking for a variety of franchisees including single-unit operators, multi-unit operators, and area developers.
[21:52] Larry suggests that one of the biggest questions franchisees should ask themselves before they decide to franchise with a business is “are you willing to marry their ideas”?
[23:37] Larry prides himself on his empathy towards his franchisees, which comes naturally as a former franchisee himself.
[27:29] Garbanzo Mediterranean Fresh sets themselves apart from their competitors with their low franchising costs, stellar unit economics, and the foundation of a quality product.
[30:45] If you’d like to learn more about the Garbanzo concept, visit one of their websites listed below.
[31:26] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
http://www.eatgarbanzo.com
http://eatgarbanzofranchising.com
Founded in 2002, Dogtopia is the nation’s leading franchises dog daycare, boarding, and spa facilities offering an experience focused on trust, safety and transparency. With an emphasis on education, exercise and socialization for dogs, pet parents have the assurance of leaving their beloved furry family members in the hands of highly trained professionals in an environment created with the well-being of dogs in mind. Each facility averages between 3,000–10,000 square feet and is specially designed to provide dogs and pet parents with the best experience while creating an environment that is ideal for your pup. With over 100 locations across North America, the brand continues to expand through franchising with successful entrepreneurs.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Neil Gill, the CEO and president of Dogtopia.
[2:34] Josh welcomes Neil to Franchise Euphoria.
[3:03] Neil gives a brief overview of his business background, which is layered with involvement in several franchise systems. The he discusses what led him to create the Dogtopia concept.
[6:46] Neil shares that 74% of millennials are dog owners, and this individual is who Dogtopia targets.
[9:02] When Neil came back to the US after he came out of retirement, he recognized that pet care was a growing sector.
[10:40] While Neil believes that you can teach anyone to sell in the restaurant industry, he has found that in the lead generation business, you have to find individuals who can provide a level of service that is more innate.
[12:23] Neil and Josh discuss the art of closing the deal in business culture. Neil remarks his original sales team was “afraid of the ask.” However, in the lead generation business, this is the key to success.
[15:21] Dogtopia is the only brand in the US that specializes in dog daycare services.
[17:42] Dogtopia focuses on three services for the dogs they care for: socialization, education, and exercise.
[20:38] The Dogtopia philosophy surrounds the idea that they are creating better canine citizens and therefore give back to the community.
[21:37] Neil explains how their dog training programs can actually benefit children who are learning to read with a program called Sit, Stay, Read.
[23:43] Dogtopia currently has 115 locations and another 250 in the pipeline to open.
[26:47] At the level of growth Dogtopia is at, the franchise team can be very selective about the type of franchisees they bring into the system.
[30:08] If you want to learn more about Dogtopia, visit www.Dogtopia.com/franchising.
[31:00] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.Dogtopia.com
www.Dogtopia.com/franchising
www.Dogtopia.com/success
Brett Swarts is the Founder of Capital Gains Tax Solutions and each year equips hundreds of business
professionals who have clients who struggle and feel trapped with capital gains tax when they sell their
business, CRE, primary home or other highly appreciated assets using a tool called a Deferred Sales Trust.
Brett is considered one of most well rounded Capital Gains Tax Deferral Experts and informative speakers on the West Coast. His audiences are challenged to lean into multiple capital gains tax deferral strategies, help their clients create and develop an optimal timing passive cash flow wealth plan of their own, and execute on this plan so they can create and preserve more wealth and so the business professional can grow their business.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Brett Swarts, the founder of Capital Gains Tax Solutions.
[2:01] Josh welcomes Brett to Franchise Euphoria.
[4:09] Brett gives an overview of his business career and what led him to establish Capital Gains Tax Solutions.
[6:40] Who is Capital Gains Tax Solutions?
[8:05] Capital Gains works with both the financial advisors and the individuals who are utilizing a financial advisor.
[9:21] Brett points out that at some point, every business owner will retire and likely sell their business, so it is important to implement a plan for when that time comes.
[15:27] Brett explains how the idea for Capital Gains Tax Solutions came about and what the logistics of running this type of service are.
[20:32] Capital Gains strongly encourages their clients to bring in their trusted advisors to vet their services before moving forward with them.
[24:53] Capital Gains has partners in every US state and have been providing their services for over 20 years.
[25:37] If you want to learn more about Capital Gains, you can visit www.CapitalGainsTaxSolutions.com.
[26:21] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.capitalgainstaxsolutions.com
Ken graduated college with a History degree in 1996 and began teaching shortly after. Ken kept busy in the summer working as a gutter installer for a local company. By the end of the season he became inspired to learn the gutter trade and start his own business. In 1999, Ken essentially threw his degree into the gutter and started the company that would later by called “The Brothers that just do Gutters”. By 2002, the business had achieved great success. Ken realized he needed a partner to take his operation to the next level. Who better to fill this role than his own brother, Ryan Parsons?
Ryan had just finished earning his degree when Ken began recruiting him to join the gutter trade. After working two years for a start-up as a graphic designer, Ryan agreed to team up with his big brother temporarily while searching for a new job. During this time, he came to share Ken’s vision and by 2004 he was co-owner of business. Ryan now holds the titles of both Co-Owner and Chief Solutionist©.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:06] Josh introduces today’s guests, Ken and Ryan Parsons, the co-founders of Brothers Gutters.
[1:33] Ken gives a brief overview of what led this duo to start their own gutters franchise.
[6:02] Initially Ken and Ryan were getting inquiries from clients about doing more than just gutters in their services, but they explain why this decision ultimately didn’t pan out in the end.
[9:00] A lot of the reason for Ken and Ryan’s “re-focus” had to do with the education they were receiving at the time. While they were interested in learning other trades, they were learning a lot about different business principles which encouraged them to select an industry of expertise they could focus on.
[11:58] Brothers Gutters focuses on both residential and commercial clients.
[14:33] The advantage Brothers Gutters has over someone who generally does housing work is that the level of expertise and care is unmatched.
[17:44] The ideal Brothers Gutter franchisee is someone who is in the gutter industry but they’re having problems systematizing and scaling their business.
[21:10] Ken touches on what it took to get them to a “passive” business where they can focus on other aspects of operations such as coaching the leaders they have hired to run the business.
[22:42] Ken and Ryan knew they wanted to franchise this business back in 2007 and then spent until 2014 crafting their model and perfecting the systems to make it a business that will run itself.
[28:31] If you want to learn more about Brothers Gutters, you can visit www.brothersfranchise.com.
[29:08] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.brothersfranchise.com
Mark Van Wye is the CEO of Zoom Room, a national indoor dog gym and training facility. Zoom Room
has been painstakingly developed as the perfect pet franchise, representing years of research and
refinement to craft the ideal dog business. The Zoom Room model combines low start-up costs, low
overhead, leveraging diverse and complementary revenue streams, maximum fun factor, and flexible
hours. Prior to Zoom Room, Mark worked for 19 years at Publicis Experiences, a Seattle-based marketing and advertising agency where he provided creative consultation and educational research for a variety of high-profile clients. Additionally, Mark is the author of Puppy Training in 7 Easy Steps.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Mark Van Wye, the CEO of Zoom Room, a national indoor dog training facility.
[2:57] Josh welcomes Mark to Franchise Euphoria.
[3:07] Marks shares some information about the Zoom Room concept.
[6:25] Mark has been involved with Zoom Room from the company’s start in 2007, but he was initially in a tech and marketing role.
[11:05] Zoom Room has been intended to be a franchise right from the get-go and began selling franchise in 2009.
[11:18] Josh remarks that oftentimes franchising too early can lead to some growth challenges for new franchisors.
[18:01] Mark shares that nobody in the world prior to Zoom Room was in the dog-training franchise industry and they have capitalized on a market because of this fact.
[20:21] Zoom Room was the first business in the world to use an iPad and integrated it into their system from the first day the iPad was released.
[24:08] Zoom Room currently has nine franchisees and three company-owned stores. Their ideal franchisee is someone who loves pets and community participation; they don’t necessarily have to have a prior background in this field.
[26:56] If you want to learn more about Zoom Room, you can visit their website listed below.
[27:32] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://zoomroom.com/
https://zoomroom.com/franchise/
https://www.amazon.com/Puppy-Training-Easy-Steps-Everything/dp/1641523433
Bob Philips serves as the Vice President of Marketing at JINYA Ramen Bar. Philips oversees JINYA’s multi-brand strategy with a goal to grow the suite of brands in the U.S., Canada and beyond; and to help both franchise owners and corporate-owned stores meet their business objective. Prior to joining JINYA, Philips previously served in leadership roles for Hilton, Banyan Tree and most recently, Oakwood. He has directed marketing for multiple hotel and serviced apartment brands as well as both fine dining and fast casual restaurants.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Bob Philips, the VP of Marketing for Jinya Ramen Bar.
[2:12] Josh welcomes Bob to Franchise Euphoria.
[2:35] Bob shares the Jinya Ramen Bar concept and a few of the key factors that make them such a unique concept.
[5:02] The JINYA founder started the concept in 2010 and began franchising in 2014.
[6:55] In addition to sourcing some ingredients from outside providers, JINYA also sells their own private label products to franchisees.
[7:40] Each JINYA location has a live bar where customers can watch the ramen being made.
[8:47] In addition to making ramen, JINYA also offers several other food types such as their spin on tapas-style small plates.
[14:00] The ideal JINYA franchisee is someone who has restaurant experience, have the capital to operate the business, and have a passion for ramen.
[15:39] With each new franchisee, they receive a marketing plan that covers a buildup period over three months prior to opening their new location.
[18:03] JINYA is looking for multi-unit franchisees who start with one or two locations, but with success are open to expanding to upwards of ten location.
[19:24] Bob credits the millennial generation with a portion of the success of unique concepts like JINYA.
[21:22] JINYA hopes to continue expanding through the US and Canada before moving into other international markets.
[22:42] If you want to learn more about JINYA, head over to https://jinya-ramenbar.com.
[23:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
jinya-ramenbar.com
Ron Holt is the CEO & Founder of Two Maids & A Mop. He opened the first location more than 16 years ago with a dream to one day build the largest, fastest-growing, most innovative residential cleaning service in America. Today, Ron's company serves 80 markets across the country and has plans to open at least 20 new franchised stores every year for the next ten years. His story has been chronicled in Entrepreneur, CNN Money, Forbes, Success & Inc. Magazine. And just last year, Ron's rags to riches story was profiled in a prime-time CNBC documentary which featured people from across the world that may become the next Warren Buffett.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Ron Holt, the CEO and founder of Two Maids and a Mop.
[2:06] Josh welcomes Ron to Franchise Euphoria.
[2:26] Ron shares that Two Maids and a Mop is a cleaning-focused franchise with the majority of their clients being residential homeowners.
[4:14] Two Maids and a Mop utilizes a “pay per performance” system in which the customers determine the level of compensation their employees get based on their level of satisfaction.
[7:21] Utilizing this compensation plan keeps both the customers and the employees engaged with the cleaning process and essentially creates an experience that puts power in the hands of the individuals involved.
[9:09] Ron was inspired to create this model when he read Seth Goden’s book, The Purple Cow, which encourages reader to establish yourself as a “purple cow” in your business.
[13:16] Ron ultimately chose his industry because he saw an opportunity to make waves in a field that had recurring revenue, strong demand, and was an industry no one wanted to be in.
[14:27] There have been many mentors that have influenced Ron throughout his career including Warren Buffet, and Fred DeLuca.
[23:11] Two Maids and a Mop looks for franchisees who are passionate, look forward to earning a profit, and embrace the challenge of running their business.
[27:25] Ron shares that their recipe for success has always been embracing change and recognizing opportunities for innovation.
[28:19] If you want to learn more about Two Maids and a Mop, visit the websites listed below.
[29:31] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.twomaidsfranchise.com
www.ineedamaid.com
Lou DeFrancisco is the President of StretchLab, a boutique wellness franchise that offers one-on-one assisted stretching and group stretch sessions. He has been in the fitness industry for more than 15 years in various sales, marketing, operations & senior leadership roles. Prior to StretchLab, he was President of a boutique fitness franchise that he helped grow to over 100 locations nationwide.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Lou DeFrancisco, the President of StretchLab.
[1:59] Josh welcomes Lou to Franchise Euphoria.
[2:12] Lou gives an overview of the StretchLab concept, which offers one-on-one assisted stretching sessions.
[3:38] StretchLab was started in Los Angeles in 2015.
[4:40] In November 2017, Xponential Fitness purchased the rights to StretchLab becoming their parent coming. Xponential Fitness owns a variety of other boutique fitness brands that are considered sister companies to StretchLab.
[7:24] While other fitness brands have reached out to have StretchLab come into their facility to be a business within a business, they’ve decided they want to remain their own separate concept for the time being.
[16;01] StretchLab currently has about 70 franchisees which covers roughly 180 territories.
[17:30] Lou describes the ideal StretchLab franchisee as someone who is passionate, wants to follow a proven system, and is a leader.
[29:07] By the end of this year, StretchLab expects to open between 90 and 100 locations across the country.
[30:11] If you want to learn more about StretchLab, you can visit www.stretchlab.com.
[30:59] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.linkedin.com/in/loudefrancisco
www.stretchlab.com
Peter Hans started his career as a commercial banker based in Boston. He traveled around New England and studied at night for his MBA at Babson College. When he received his degree, he moved to Zurich, Switzerland, and became an investment banker. He lived there for six years and later London for six more. During that time, he was fortunate enough to travel to most every major European capital and also to Australia, Asia, and South America.
Shortly before leaving London, he married his wife and they moved back to the States to start a family. The lure of purchasing a company that merges travel maps and franchise ownership was two-fold for Peter: throughout his travels, he was always looking for a resource that provided quick and easy-to-find information about all of the businesses and services a place has to offer. Discovery Map International is exactly that resource. The second part of the equation is that he truly enjoys owning his own business, nurturing it, and watching it succeed, grow, and profit. It stands to reason that he not only owns the company as the franchisor, but also has jumped into the exciting shoes of franchise ownership himself.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Peter Hans of Discovery Map franchise.
[2:29] Josh welcomes Peter to Franchise Euphoria.
[3:01] Peter tells the audience about his travels which ultimately led him to his industry.
[4:59] Discovery Map is essentially a business for caricature-drawn maps for specific communities used for advertisement purposes within a territory.
[11:12] The Discovery Map system typically involves one map per territory but from time to time multiple franchisees will own multiple territories.
[13:48] The maps involved with Discovery Map are not necessarily drawn to scale but rather to draw attention to specific commerce.
[18:35] Discovery Map relies on relationships with different vendors to mediate the printing of the maps, and the franchisees are responsible for the actual printing of the individual maps.
[19:51] The ideal Discovery Map franchisee is ideally someone with sales experience, but it is not a requirement. They must be good at engaging with people and look forward to building new relationships.
[25:10] If you want to learn more about Discovery Map as a franchise, you can visit www.DiscoverMapFranchise.com.
[26:00] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.DiscoveryMap.com
www.DiscoveryMapFranchise.com
www.instagram.com/Discovery_Map
www.facebook.com/DiscoveryMap
Amy Reed is Co-Founder and Co-Owner of Woofie's, LLC, Woofie's Mobile Pet Spa, LLC and Woofie's Pet Ventures, LLC, all based in Ashburn, Va. Woofie’s is a new franchise that is the first to offer the combined services of personalized pet sitting, dog walking and mobile pet spa. Prior to Woofie's, Amy Reed had over 10 years of experience in Marketing, Sales, and Sales Training with a successful track record in high-tech start-up companies and large carrier organizations.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Amy Reed, the co-founder and co-owner of the Woofies franchise.
[2:27] Josh welcomes Amy to Franchise Euphoria.
[2:59] Amy tells the story of how she got into this unique industry fifteen years ago.
[5:16] Amy remembers that initially people couldn’t believe that she was leaving her six-figure salary job to “go walk dogs” but she explains that people just didn’t understand the need for this type of service like they do now since it was such an unsaturated market.
[8:03] To kickstart their business, Amy and her partner started with really traditional marketing – putting an ad her local media and going door to door to pitch their business.
[11:16] Amy reflects on the degree of trust that is necessary for hiring personnel for your business. She admits it was hard to release control in the beginning, but she realized it was a necessity to see the growth they wanted.
[12:35] While Amy tells us she always had franchising in the back of her mind as an option for the business, they recognized the benefit of fine tuning their business before they took that step.
[16:05] Reflecting over the last fifteen years, Amy details the changes in the industry that have come about due to developments in technologies and demand.
[20:37] For Amy, the ideal Woofies franchisee is first and foremost somebody who loves animals. Beyond that, you need to have a business foundation, be able to multi-task, and know how to build a great team.
[22:37] Woofies owner-operators will need to purchase a mobile grooming van, and while it isn’t required to have a local office, it is recommended.
[25:05] If you want to learn more about the Woofies franchise, visit www.ownawoofies.com.
[25:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.woofies.com
www.woofies.com/franchise
www.facebook.com/woofies
www.ownawoofies.com
Kevin Hsu, CMO and co-founder of Pokéworks, is an innovative leader with years of sales and marketing experience. Kevin oversees the marketing activities and social media innovation of Pokeworks. In 2016, Pokéworks introduced the sushi burrito to the world through a viral video, establishing the brand as pioneers in the industry and sparking a social media phenomenon with Hsu heading up the brand’s digital presence. Prior to Pokeworks, Kevin served as VP of Sales and Marketing for technology firms for over 10+ years.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Kevin Hsu, the CMO and co-founder of Pokeworks.
[2:22] Josh welcomes Kevin to Franchise Euphoria.
[3:01] Kevin takes a moment to explain the concept of Pokeworks, which is a fast-casual restaurant that serves Hawaiian-inspired cuisine.
[5:21] Kevin describes the buildout of a Pokeworks location which consists of roughly 1000-1500 square feet.
[6:12] Pokeworks began in 2015 out of what Kevin calls a sanitary garage to test out their product.
[13:13] While franchising wasn’t in their initial plan, people started reaching out about potentially opening a location in their market as the concept spread.
[15:55] When Pokeworks first started, the originators felt that having nine co-founders would help diversify their markets having them located in various places across the country.
[18:57] Although Pokeworks has experienced quick growth, Kevin explains that most of the co-founders are still involved in the day-to-day processes to help meet the demand for their expansion.
[20:37] The ideal Pokeworks is someone who has demonstrated past business success but is also someone who is passionate about their future.
[24:27] If you want to learn more about Pokeworks, you can visit their website at www.Pokeworks.com.
[24:58] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.pokeworks.com/franchise
www.facebook.com/watch/?v=1529355410702264
Jordan Gross is a Northwestern and Kellogg School of Management graduate, a two-time startup founder, a TEDx speaker, and a #1 best-selling author. His upcoming book, The Journey to Cloud Nine, provides a new approach to the personal development world by using fictional storytelling to reveal some of life's most meaningful principles. Jordan has been asking hundreds of people around the world how they live their lives on cloud nine, and he cannot wait to share this with all of you!
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Jordan Gross, author and TEDx speaker.
[2:02] Josh welcomes Jordan to Franchise Euphoria.
[2:52] Jordan gives an overview of why he left his corporate job and how he got to where he is today.
[6:46] Jordan explains that while he has a vision for his future, it’s more about the way you reach for your goal than actually achieving it.
[9:45] Instead of focusing on the actual goal itself, Jordan encourages you pay attention to the micro goals you set along the way and enjoy the journey of becoming the person you want to be.
[11:47] Jordan’s Cloud 9 process is about discovering meaning and your core mission which encapsulates a few key steps.
[14:57] While Jordan started working exclusively with small business owners, he has expanded to a broader field of individuals who desire coaching.
[15:55] Jordan’s coaching program typically lasts for about three months, but this is flexible and caters specifically to the individual.
[16:50] To ensure he delivers a quality product and devotes the proper attention to each of his clients, he limits himself to only taking on one to three clients at a time.
[18:37] Jordan’s upcoming book is titled The Journey to Cloud Nine, and the concept is a fictional story that shares the concepts he wants people to apply to their lives.
[20:54] Jordan’s key objective in life is to make people think, which is embodied in a quote he shares from Ed Mylett.
[22:26] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.journeytocloudnine.com/interviews
www.linkedin.com/in/jordan-gross-8271905b
Business partners James Jakobsen and Peter Roberts founded ManageMowed more than 20 years ago in Edmonds, Washington. The high school friends started as landscapers, working on residential and commercial projects. After the 2008 recession, residential work plummeted, and James and Peter evolved ManageMowed into a commercial landscape management business that subcontracts work to owner-operator crews. The model is attractive as commercial work is less impacted by economy shifts. After they began focusing on commercial landscaping, Peter and James realized the subcontracting model was able to swiftly take the headache out of landscaping for building managers. The brand has several marquee clients, including Public Storage, Safeway and Jack in the Box. There are currently three corporate ManageMowed locations in Seattle, Washington; Denver, Colorado; and, Portland, Oregon.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guests, James Jakobsen and Peter Roberts, the co-founders of ManagedMowed.
[2:58] Josh welcomes James and Peter to Franchise Euphoria.
[3:21] James and Peter discuss how their concept evolved from a traditional landscape company to what it is today.
[5:52] Franchising wasn’t the initial plan for ManageMowed but they began exploring it when they decided they wanted to scale up their business model.
[8:20] James and Peter address how they made their transition from a young company that accepted every client that was presented to them to a niche business that was more focused on a specific client.
[11:22] One challenge James and Peter had to overcome was the sales aspect of their business. While they felt comfortable with running and managing their concept, driving new business was a struggle for them. But once they pushed past this challenge, they started seeing the results they wanted.
[13:38] James and Peter made the decision to expand with just their commercial clients which was propelled by the economy in 2008.
[18:27] Since the ManageMowed clients tend to not see their landscape team, they focus their relationships more on their account managers rather than their landscape subcontractors.
[20:37] The ideal ManagedMowed franchisee is someone with quality sales and management experience that can drive business.
[22:18] If you’d like to learn more about ManagedMowed, you can visit their website below.
[23:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.ManageMowedFranchising.com
Shirin Kanji is responsible for overseeing all of Impact Properties investment related activities and directly oversees the newly formed retail division which includes 75 Rent a Center franchised locations and 2 CARSTAR franchised locations. Mr. Kanji holds a B.S. in Finance and Political Science from NYU Stern School of Business and an M.S. in Real Estate Finance & Development from NYU Real Estate Institute. Mr. Kanji is a member of YPO Florida chapter, part of the NYU Alumni Advisory Board for the West Coast of Florida chapter and the NYU Alumni Mentor Network.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Shirin Kanji, who is responsible for overseeing all of Impact Properties’ investment-related activities.
[2:05] Josh welcomes Shirin to Franchise Euphoria.
[2:27] Shirin tells the Impact Properties story, which begins when his father immigrated to the United States in the 1970s.
[5:20] In the mid- to late-80s, Shirin’s family signed onto a hotel franchise development deal.
[7:01] Shirin worked in finance on Wall Street for a few years after college before deciding to join the family business with Impact Properties.
[10:50] As Impact Properties moved into the restaurant industry, they found that they could pair their hotels and restaurants to provide a premium product.
[14:16] Shirin explains the importance of crafting a concept that is scalable and looking at replication into other markets to maximize your success.
[17:29] Shirin agrees with Josh’s notion that there isn’t an exact science to signing on with a franchise opportunity and the most important thing is to find a semblance of comfort with the right opportunity.
[18:47] Recently, Shirin has been involved with the development of a variety of brands including Rent-A-Center and BurgerFi.
[21:28] Some factors that Shirin looks for in a quality franchise system include the level of support you’ll receive and making sure existing franchisees are satisfied with the system.
[26:25] If you want to learn more about Impact Properties, you can visit the website listed below.
[27:07] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
http://www.impact-properties.com
@ShirinKanji
www.linkedin.com/in/shirinkanji
Rich with franchising, real estate, marketing and technology experience, Jason Anderson leads the Venture X brand. Jason oversees all aspects of the growth and development of this dynamic business after serving in other leadership roles at United Franchise Group including President of Accurate Franchising and Chief Technology Officer. Jason also has strong real estate management skills which he honed as the founder of Premier Property Marketing Group in Dallas. It was in that capacity that he was recognized by Forbes Magazine in their coveted “30 Under 30” list which chronicles the brashest entrepreneurs across North America.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Jason Anderson, the president of Venture X.
[2:20] Josh welcomes Jason to Franchise Euphoria.
[2:41] Jason leads the audience through his experience with franchising and what led him to Venture X.
[4:27] Before joining up with United Franchise Group, Jason went through the process of franchising his own real estate business.
[9:47] Jason explains how United Franchise Group is involved with the Venture X brand.
[11:27] Venture X is a high-end, shared workplace franchise.
[12:57] To Jason’s knowledge, Venture X is the only opportunity in coworking that isn’t split ownership (i.e. all franchises, no corporate).
[18:01] Some of the differentiators between Venture X and it’s competitors include high-grade furniture, larger work spaces, and soundproof barriers between other offices.
[20:10] Venture X is targeting a variety of different spaces and locations to provide better access to more potential tenants.
[21:43] Jason shares that what a lot of their franchisees like that they provide for the coworking industry is their readily available data that is documented through third-party resources.
[23:52] Currently, Venture X has 21 locations open and about 84 sold to be open. These numbers encompass 26 countries across the globe, but they are still looking to expand in the US as well.
[28:05] Jason would encourage any potential franchisors to ask themselves why it is they think franchising their business is the answer.
[35:15] If you want to learn more about Venture X, you can visit their website listed below.
[35:32] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
How to Franchise Your Business by Jason Anderson
www.venturexfranchise.com
Scott has served as President and Chief Operating Officer of Walk-On’s Enterprises Operations, LLC since December 2010. During his tenure, Scott has led the organization in systemization of all brands, successful partner buyout and the investment and buy in of Drew Brees in May 2015. Prior to joining Walk-On’s Enterprises, Scott served as Chief Operating Officer for Family Sports Concepts, franchisor for Beef O Brady’s Sports Pubs and The Brass Tap, from 2002 to 2011. During his tenure, the company grew from 60 franchise locations in 4 states to 276 locations across 23 states. Scott is a graduate of the University of Florida and resides in Baton Rouge, LA with his wife and 2 children.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Scott Taylor, president and COO of Walk-On’s Bistreaux and Bar.
[2:28] Josh welcomes Scott to Franchise Euphoria.
[3:13] Scott gives a brief overview of his prior experience in franchising before joining forces with Walk-On’s.
[5:17] Scott touches on some of the pros and cons of what it was like to sell a business out to private equity.
[7:45] The Walk-On’s story begins with Brandon Landry and Jack Warner who were two “walk-ons” on the LSU basketball team. During their time as teammates, they came up with their business concept.
[12:28] In the beginning, the Walk-On founders recognized the need for improvements and they would even keep a handful of gift cards in their pockets at all times to make up for the errors they made.
[16:17] Before joining Walk-On’s officially, Scott worked as a consultant for six months to test drive the opportunity.
[19:28] Drew Brees, who considers himself a walk-on, was a frequent Walk-On’s customer, and decided to join the Walk-On’s family as a 25% owner in 2015.
[25:24] According to Scott, what sets Walk-On’s apart from similar models is their crossroads between quality food and great environment.
[26:41] Scott can see Walk-On’s growing nationally and potentially internationally within the next five years.
[27:27] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.walk-ons.com
www.walk-ons.com/franchising
Inger Ellen Nicolaisen is a self-made entrepreneur from humble beginnings. Raised in a small Norwegian town by an alcoholic father, she became a mother at the age of 15. The responsibility of having a child pushed her to develop her business skills. In 1984 she founded Nikita Hair, with her first hair salon in Norway. Nikita has now grown to become one of the leading hair and beauty companies in Europe with 150 salons and over 1000 employees.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Inger Ellen Nicholaisen, the founder and CEO of Nikita Hair Salons.
[2:21] Josh welcomes Inger to Franchise Euphoria.
[2:44] Inger starts off the episode by telling the story of her upbringing and how she got into the hair business.
[5:38] Inger reflects on a quote by Henry Ford that has helped her through some of the challenges she faced early on in life.
[6:31] When Inger opened her first hair salon, they were so popular that she set a goal for herself to open five salons which she accomplished after seven years.
[7:39] Once Inger achieved her goal of five salons, she made a new goal to get to 50. Now, Nikita Hair has grown to 150 salons.
[8:38] Inger feels that one of the reasons Nikita Hair has been so successful is due to her ability to listen to both the employees and the clients to implement the changes they want. This has led her to establish her official seven steps to success.
[9:52] The goal of Nikita Hair is to make the client twice as nice and twice as confident.
[10:48] Inger poses that oftentimes people don’t care about what you know until they know how much you care.
[15:13] Inger’s family is very involved in the Nikita business, specifically eight of her children and also her ex-husband.
[16:58] Nikita Hair is just starting their franchising endeavors in the United States with several locations coming soon in Florida, Ohio, and possibly Texas.
[18:25] Some of the advantages to being a Nikita franchisee include low startup costs, reasonable royalty fees, and revenue on the Eleni and Chris product line through online sales.
[21:20] If you want to learn more about Nikita Hair, you can visit their website or any of their social media accounts which are listed below.
[21:51] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
nikitahair.com
eleniandchris.com
www.whatsupinger.com
www.instagram.com/nikitahair
www.instagram.com/nikitahairusa
Josh Cohen is the CEO and founder of Junkluggers. He founded Junkluggers out of his mom's Dodge Durango fourteen years ago and has grown the company into one of the largest junk removal franchises in the country. For Josh, it's about much more than just hauling junk away. He has a greater mission guiding everything they do. Their B.H.A.G. is to ensure no junk collected by Junkluggers enters a landfill by 2025. They are completing the process now to convert their corporation into a b-corp meaning that while they do strive for profits, they're also driven by and held accountable to bettering the world.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Josh Cohen, the founder and CEO of Junkluggers.
[2:11] Josh welcomes Josh Cohen to Franchise Euphoria.
[2:31] Josh Cohen takes a moment to explain the Junkluggers concept which is the leading business in sustainable junk removal. Their goal is to minimize the amount of “junk” ending up in landfills as possible.
[5:11] Josh Cohen spent the first nine years of the business expanding throughout the region before they even considered franchising so they could be sure they got the model right.
[8:31] Junkluggers currently has 21 franchisees and about 60 markets. Josh Cohen would ideally like to grow the business by 5x over the next three years and longterm get to about five hundred markets.
[10:56] One of the biggest differentiators of Junkluggers to their competition is by putting care into repurposing the “junk” they haul and upcycling it for the better.
[12:52] Josh Cohen estimates that 90-95% of the items they haul are donated to other charities which is one of the factors helping them to achieve their goal of keeping items out of landfills.
[14:41] Some of the characteristics of an ideal Junkluggers franchisee is someone who cares about the mission, wants to be involved in their environment, and has proven results through their career previously.
[16:11] Ideally, a new franchisee will spend the first couple of months as an owner operator on the trucks and then beyond that, move into a managerial role that works on the sales, finances, and team management.
[19:50] One of the biggest challenges Josh Cohen has faced in franchising a business is managing and supporting franchise partners.
[21:52] If you want to learn more about Junkluggers, be sure to visit their website listed below.
[22:42] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://www.junkluggers.com/
https://twitter.com/junkluggerjosh?lang=en
https://www.linkedin.com/in/junkluggerjosh
josh@junkluggers.com
Chris McCuiston, with the help of his wife and high school sweetheart, Jenny McCuiston, co-founded Goldfish Swim School in 2006 in their hometown of Birmingham, Michigan. Both he and Jenny realized the lack of quality swim lessons in the area and using his degree in finance from Michigan State University, and her background as a U.S. Olympic Trial qualifier in swimming, the two set out to create a swim school that was fun, approachable and focused on water safety. Now with 86 schools nationwide (and one in Canada), following its foray into franchising in 2009, Goldfish Swim School is on track for continued advancement with 119 additional locations in development.
Andrew McCuiston, President of Goldfish Swim School, joined his brother (Chris) and sister-in-law, Jenny, in their mission in 2008. At the time, Andrew was working as a customer service manager for a water bottling company in Southern California. After stopping home in Birmingham on his way back from a business trip to New York, he knew he wanted to be part of his family's growing business and quit his job 48 hours later. Four months later he was at Goldfish full time and helped to launch the brand's franchise opportunity in 2009. Since then he's helped their many locations open through their robust franchise opportunity.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guests, Chris and Andrew McCuiston, the franchisors for Goldfish Swim School.
[3:06] Josh welcomes Chris and Andrew to Franchise Euphoria.
[6:51] Currently, the only corporate location is Goldfish’s original location which was opened in 2006.
[8:13] When Goldfish first opened their doors, they had about 500 students enrolled in their programs and they often start kids in their programs as young as three months old.
[11:25] The company that assisted Goldfish with their initial franchising efforts gave them some false expectations for the growth of their franchise.
[13:59] Goldfish has really focused on honing their brand and tweaking it through the years to give off the best image and culture for their clients.
[15:22] One of the main goals Goldfish has tried to maintain is being a premier swim brand while also not being unnecessarily expensive and therefore be inclusive to families of all types.
[17:08] For Andrew, one of the biggest challenges he faced when joining the Goldfish team was operating within a family business to a certain degree.
[21:03] Chris reflects on the benefits of how they stood firm on their beliefs and values through the franchising process which paid off in the end despite some frustrating growth periods where they could have easily folded and made concessions.
[24:13] Goldfish’s current preference is to have multi-unit franchisees that has lived and grown up in a specific market and can build a team within the area.
[25:37] After years of working remotely, Goldfish just established their corporate headquarters which makes business operations easy to carry out and ultimately better services the franchisees.
[27:12] Goldfish currently has 89 locations open with over a hundred more currently signed on to open locations in the future.
[29:06] You can learn more about Goldfish Swim School by visiting their Instagram profile, Facebook page, or their website (all linked below).
[30:32] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
Instagram.com/GoldfishSwimSchool
GoldfishSwimSchool.com
Facebook.com/GoldfishSwimSchool
Sean & Jennifer McManus are lifelong veterans of the entertainment industry. Sean has been singing in bands since the early eighties and making a living at it since the mid-nineties as a professional singer & performer in several various, genre-based "Las Vegas-style" show revues. Jennifer has been dancing since the age of two and has danced professionally as a Dallas Cowboys Cheerleader, where she did USO tour in Iraq, Afghanistan & Kuwait. She was also a Dallas Mavericks Dancer and performer at Disney World. They are the newest owners of the franchise Party Princess Productions in Dallas, Texas. Party Princess Dallas provides princess and superhero character rentals for parties of all ranges, from birthday to private to corporate events.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guests, Sean and Jennifer McManus, the newest franchisees of Party Princess Productions.
[2:39] Josh welcomes Sean and Jennifer to Franchise Euphoria.
[3:46] Sean and Jennifer give an overview of their career paths over the years and what led them to purchasing a Party Princess Productions franchise.
[5:14] The McManuses consulted a franchise broker to assist them with selecting a franchise to buy into, and they were presented with a few options, one of which was Party Princess Productions.
[6:45] Jennifer always envisioned herself as being a fulltime mom, and the two of them just having started their family, franchising seemed like a good fit to make family time a priority.
[7:58] Party Princess Productions is a nationwide entertainment company that provides high-end themed entertainment for birthday parties such as Disney princesses, Star Wars, superheroes, etc.
[8:42] Sean and Jennifer purchased the Dallas franchise which had previously been operated by another owner.
[16:00] The McManuses felt that their franchise broker was very instrumental in having them make an informed business decision and getting a general overview of what the franchising would mean in their lives.
[16:47] A franchise broker is someone whose job it is to direct potential franchisees toward opportunities they are best suited for. They are typically hired by a network of franchises that will offer them a commission of someone they send over signs on with that franchise.
[18:55] Josh touches on the importance of getting a good professional team behind your franchise purchase which should include a broker, an accountant or CPA, and an attorney.
[20:54] Jennifer shares that it’s important to remember that opening a franchise can tend to take longer than expected and factor that into your timeline.
[22:30] Sean reflects on their experience using a lender to finance their franchise. In retrospect, he might have shopped around for multiple lender options before making a decision.
[25:36] If you’d like to reach out to Sean or Jennifer with any questions about their journey or the Party Princess Productions franchise, email them at seanmcmanus@partyprincessproductions.com.
[26:16] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.partyprincessproductions.com
sean.mcmanus@partyprincessproductions.com
www.dallas.partyprincessproductions.com
Kimberlee White is the co-founder and CEO of JabzBoxing, which is a Phoenix-based female-only boxing studio franchise that features circuit–style workouts using boxing inspired exercises. White, along with co-founder and president, Len Hayko, opened the first studio in 2012 in Scottsdale and began franchising the following year. Jabz Boxing currently has about 20 franchised studios.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Kimberlee White, the co-founder and CEO of JabzBoxing.
[1:55] Josh welcomes Kim to Franchise Euphoria.
[2:27] Kim shares her journey with Jabz Boxing and how the franchise came to be.
[4:23] Being a woman who enjoyed boxing, Kim and her cofounder found that there was the need for a space for women only to have an athletic outlet where they felt empowered which led to the creation of the Jabz concept.
[6:42] When the first Jabz studio opened in 2012, they weren’t certain what the future of the company looked like, and franchising especially wasn’t on their radar at all. But news about the business quickly spread, and they moved into their first retail location.
[9:06] They decided to start franchising Jabz when repeat customers who had to travel from afar to go to their location began asking them about being able to open their own location in their own community. The first 10 franchisees of Jabz were previous customers.
[10:24] The Jabz mentality is “fitness, not fighting,” and their facility is made up of sixteen different stations that make up a circuit which changes every day.
[12:07] About 70% of the Jabz revenue comes from clients on autopay programs, but they do offer punch pass options as well.
[12:46] Josh notes that creating a franchise is a lot more than just getting together your franchise disclosure documents.
[14:07] Currently Jabz Boxing has 20 franchised and 4 corporate locations. The bulk of them are located in Arizona with a couple on the east coast.
[17:15] The ideal Jabz franchisee is not necessarily an expert in fitness but is certainly passionate about helping people. They are specifically looking for franchisees who want to be an owner-operator.
[19:26] Kim would encourage young franchisors to be very selective about who they choose as their franchisees since they are the future of the business.
[21:16] If you want to learn more about Jabz, you can visit their website www.jabzboxing.com
or you can email Kim directly at kim@jabzboxing.com.
[22:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.jabzboxing.com
kim@jabzboxing.com
https://www.facebook.com/JabzBoxing
Instagram: @jabzboxingofficial
Charles Bonfiglio is the president and CEO of Tint World®, an award-winning franchised provider of automotive, residential, commercial and marine window tinting and security film services. With Automotive Styling Centers™ in the U.S. and abroad, each location houses profit centers, ranging from in-store accessory installations, to off-site sales and installation of residential, commercial and marine window tinting and security films.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Charles Bonfiglio, the president and CEO of Tint World.
[1:58] Josh welcomes Charles to Franchise Euphoria.
[2:21] Charles starts the interview by telling the audience about Tint World, which is an automotive after-market accessories and styling company and how he got involved with the business.
[6:34] Charles made the decision to purchase the real estate tied to his Meineke locations which Josh points out is a great way to preserve a secondary asset in case something goes wrong with the franchise.
[8:47] Over the years, Charles owned several Meineke franchises and sold them over the course of a few decades. He sold his last location when Tint World had about 30 locations in 2014.
[9:52] Charles was actually not the creator of the Tint World franchise. When he first moved to Florida, somebody had already created the concept, and while he anticipated they would be a competitor at some point, he ended up partnering up with him to franchise.
[11:51] Tint World became a franchise in 2007. As of today, they have 71 stores, several of which are outside of the US.
[12:54] Tint World provides its franchisees with a system, a platform that will take care of heavy lifting, branding, marketing, support, among a plethora of other things.
[14:38] When Charles was making the Tint World franchise, he crafted it with all the features he would want himself if he was a franchisee. These benefits maximize the potential for franchisee success.
[16:18] Tint World just released an e-commerce platform where franchisees can sell their products online.
[18:41] Charles finds that having the “franchisee mentality” is the best way to run a franchise system; equipping them with the right tools and support is key for success.
[20:14] In addition to being someone who likes automobiles, a good Tint World franchisee is someone who likes working with customers and has the ability to maintain a growth mindset.
[22:18] One of the biggest challenges Charles has faced as a franchisor has been setting and achieving goals for their average store sales and continually pushing the boundaries to get their sales even higher.
[24:23] If you want to learn more about Tint World, visit www.TintWorld.com or you can find them on social media.
[24:45] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.tintworld.com
https://www.facebook.com/tintworld
https://twitter.com/TintWorld
https://www.linkedin.com/company/tint-world
Alejandra Font is the Co-Founder of The Camp Transformation Center. She has over 11 years of experience in the health and fitness industry and has a deep passion for transforming people's lives through health and fitness. Within the past 8 years Alejandra has led a team in opening over 100 Camp locations nationally and in Mexico with her prime focus being in developing teams, sales and staff mentoring. She has a Bachelors Degree in Sociology, has competed in 4 NPC Bodybuilding competitions, where she has placed consistently placed between 1st-2nd place.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Alejandra Font, the co-founder of the Camp Transformation Center franchise.
[2:03] Josh welcomes Alejandra to Franchise Euphoria.
[2:31] Alejandra tells the story of what led her to her fitness journey and subsequently to starting the Camp Transformation Center concept.
[6:50] Alejandra finds that while their concept has transformed over the years, they’re still learning things every day that makes their business more effective. However, what really started capturing the attention of their clients was their 40-day, 22-pound challenge.
[9:40] What made their challenge effective was putting a monetary incentive behind it; offering a refund if you were able to achieve your goal effectively motivated the Camp Transformation Center clientele, but what they found was that most people refused the refund at the end of the program and wanted to stay involved.
[13:14] 100% of the Camp Transformation Center franchisees have either been clients of the program or previous employees. While this demonstrates that their franchisees really believe in the program, they’ve also all been through the program themselves so they can identify better with the clients.
[14:45] The Camp Transformation Center concept is a hybrid between driving results and giving an experience.
[16:30] In retrospect, Alejandra surmises that it would have potentially been simpler to go straight into franchising rather than use a licensing model which is what they had initially used to sell their concept to people who were interested.
[19:30] Camp Transformation Center’s five-year plan is to have 500 locations up and running.
[19:54] If you would like to learn more about the Camp Transformation Center franchise system, you can visit www.thecamptc.com or www.thecampfranchise.com.
[20:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.thecampfranchise.com
www.thecamptc.com
Instagram: @alejandrafont
Frank Agin is the founder and president of AmSpirit Business Connections, a franchise opportunity that entrepreneurs and professionals can work in conjunction with what they are already doing. In addition, he is the author of several networking books and host of the Networking Rx podcast, which provides ideas, insight and motivation on making the most of professional networking.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Frank Agin, the founder and president of AmSpirit Business Connections.
[2:03] Josh welcomes Frank to Franchise Euphoria.
[2:14] Frank explains that AmSpirit is a networking franchise that brings individuals together who are looking to meet other business professionals.
[2:42] Frank is considered the founder of AmSpirit despite having bought out the original owner when it was ran under a different name, Network Professionals.
[4:25] AmSpirit is short for American Spirit, which is a trademark Frank purchased when he was in law school.
[6:46] AmSpirit helps to create groups to open up networking opportunities for business professionals typically “solo-preneurs.” These groups typically meet on a weekly basis.
[9:49] While there isn’t a true digital component to the AmSpirit chapters, they do take advantage of social media to get the word out about their events and opportunities.
[11:40] AmSpirit is starting to do more with technology in regard to training, but Frank finds that the face to face interaction is irreplaceable.
[13:15] Relative to other franchise costs, AmSpirit is considerably affordable at $10,000 in franchise fees. This is because being a franchisee isn’t necessarily a full-time job. Most franchisees use this opportunity as a side job in addition to their day job.
[14:35] AmSpirit is looking for franchisees who are energetic, outgoing, reasonably successful in a business already, have a need to network, and have a desire to help other people become successful through networking.
[15:10] Frank has found it can be challenging if you rely your franchise growth on franchise consultants, especially if your franchise concept is very niche and doesn’t necessarily fit their experience.
[16:24] In addition to authoring ten books about networking, Frank hosts his own podcast called Network Rx that allows him to share his tips on how you can become successful through networking.
[18:12] If you’d like to get in touch with Frank, you can visit www.FrankAgin.com or email him at FrankAgin@AmSpirit.com. He’s also active on LinkedIn.
[18:50] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.frankagin.com
www.amspirit.com/franchise
networkingrx.libsyn.com/website
It was a trip across the world that sparked an idea that would soon become an NYC restaurant staple. Little did Danny Hodak know as he packed up his suitcase and boarded the plan to visit his wife’s native state of Israel that his life would change forever. As a self-proclaimed foodie, Hodak was overwhelmed by the quality of the cultural cuisine. It was while he was sitting in a restaurant in Palestine watching long boards filled with dough slide into a massive wood-fired oven and transform into perfect, fluffy breads that was then served straight from the Taboon to table, that he knew it was an experience and taste he needed to bring back home.
While abroad, he met renowned Israeli chef and international rising star, Efi Naon, and right then and there, he knew he had the perfect combination to make this dream a reality. The two came together to bring a new “Middleterranean” concept to New York –Taboon. Now known as one of the most recognizable and recently ranked one of the best restaurants in New York City, the duo created a fast-casual spin off of Taboon to appeal to the masses with the same authentic flavors—Taboonette
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Danny Hodak. The creator of the middle-teranean franchise concept Taboonette which is based off of his original restaurant, Taboon, located in New York City.
[2:36] Josh welcomes Danny to Franchise Euphoria.
[3:11] Although Danny grew up in New York City surrounded by a brilliant food scene, it took him a trip to Israel to inspire him to create this food concept with his brother in law.
[5:20] Danny built the restaurant in 2004 and did so without any prior restaurant experience.
[7:10] What propelled Taboon into success was a review in the New York Times.
[8:12] Taboon pioneered the “middle-teranean” concept which is a fusion of middle eastern and Mediterranean cuisine. Danny has now trademarked the concept to make it exclusive to their business.
[9:33] Taboonette is a scaled-down version of Taboon, and the idea of making it a franchise concept appealed to Danny.
[12:03] Danny found that franchising Taboonette was more intense than creating the original Taboon location just based on the level of detail involved in the process.
[15:24] Danny credits his franchisor advisor with much of his success in being able to franchise his business. He strongly suggests having the proper team of people behind you throughout the process.
[16:41] In the end, Danny believes franchising is about the success of your franchisees, so backing them with as much support as possible is key.
[16:58] Taboonette is looking for franchisees who are passionate, have a strong attention to detail, some experience in the restaurant industry, and the ethics to stay involved in their community and give back.
[18:55] Taboonette plans to grow within their centric circle so they can properly service all of their locations at the outset.
[20:33] Danny explains that to franchise your business, you have to adapt a new mindset about your business in order to compact it into a turn-key model that is scalable.
[22:57] If you want to learn more about Taboonette, visit their website www.Taboonette.com.
[23:45] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.Taboonette.com
Ashley Micciche is the CEO of True North Retirement Advisors, an independent financial advisory firm managing $230 million in client assets, and located just outside of Portland, Oregon. It’s a family business, that she owns with her father. Ashley specializes in helping small business owners exit their business & retire with financial security by crafting and implementing a custom-designed exit plan. She is on a mission to transition 300 small business owners successfully into retirement in the next 10 years.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s guest, Ashley Micciche the CEO of Truth North Retirement Advisors located near Portland, OR. True North specializes in helping small businesses exit their business and retire with financial security.
[1:52] Josh welcomes Ashley to Franchise Euphoria.
[2:32] Ashley gives an overview of her background and what led her to launch her own firm.
[4:55] For Ashley, launching her firm wouldn’t have been possible without the support of her family.
[6:35] Josh reflects on starting his own firm and shares how it feels once you get to the other side of the initial challenges.
[7:38] An analogy Ashley shares is that starting your own business is like a runaway train; you find a way to get the train out of the station but then you don’t know how to get off the train.
[9:24] Ashley offers a way to look at retirement planning in the sense that it is working on the business rather than in the business.
[11:10] With technology, it has become much simpler to get an accurate value for your business without having to pay an exorbitant amount of money and time.
[13:51] If you plan to sell your business to a third-party, keep in mind that while you should get a valuation for your business, your business is actually worth what someone will pay for it, which is oftentimes much more its true value.
[14:44] True North offers a 5-step exit path plan, the first of which is valuing your business.
[16:22] Ashley started off her career in the 401K consulting world, but she realized that many businesses she was working with didn’t have a retirement plan in place and even experienced some unexpected situations that totally ruined her clients’ financial stability.
[18:09] True North sets itself apart by way of their exit planning focus and also by being registered investment advisors.
[20:07] Ashley hosts a daily podcast called the One Minute Retirement Tip which is on Alexa, YouTube, iTunes, and more.
[21:51] Although True North is based in Portland, Oregon, they work with clients all over the country.
[23:44] If you want to use True North’s free valuation tool, you can head to truenorthretirementadvisors.com/valuemybusiness.
[24:48] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
Free Checklist & Unlimited Access To Our Business Valuation Tool
True North Retirement Advisors Blog
Floyd’s 99 Barbershop was established in 1999 by brothers Paul, Rob and Bill O’Brien on the principle that a good haircut should not come at a high cost. Driven by its client-first approach and authentic vibe that offers an alternative twist on an old school classic, Floyd’s 99 has thrived over the past two decades as it carved out its niche in the $64 billion hair grooming industry. Scott Nichols recently joined the team as Director of Franchise Sales to help bring the brand to new heights.
Key Takeaways:
If you’re interested in attending a webinar that covers the legal aspects of franchising that is hosted by Josh and his business colleague, Jim Gleason, email Josh@IndyFranchiseLaw.com for details. The webinar will take place on April 11 from 12:00 to 1:00 PM EST.
[1:15] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:57] Josh introduces today’s guest, Scott Nichols, of the Floyd's 99 Barbershop franchise. Scott recently joined their team as the Director of Franchise Sales.
[2:48] Josh welcomes Scott to Franchise Euphoria.
[3:13] Scott has been in the franchising industry for over 25 years now and has worked with a variety a franchise types from food service, hotels, boutique fitness and everything in between.
[4:15] Scott first found the Floyd's 99 franchise concept by randomly walking by one location in Chicago and he was captivated by what he saw.
[5:47] The Floyd's 99 Barbershop culture is a hybrid between old-time barbershop and modern, edgy, rock n roll.
[6:51] While barbershops have traditionally been catered towards men, Scott shares that you will find people of all ages and gender using their services.
[7:29] The first Floyd's 99 location opened in 2001 in Denver, Colorado.
[8:37] Of the 117 shops Floyd's currently has open, 32 are franchised locations.
[9:46] Floyd's may consider transitioning certain markets currently designated as company markets into franchisee markets in the future, but it is a continually evolving strategy.
[11:33] Floyd's looks to recruit franchisees that have experience operating multiple franchise units regardless of the industry.
[13:05] Philanthropy is at the forefront of Floyd’s efforts. JDRF is their official philanthropy but each location participates in a variety of local philanthropic opportunities.
[15:25] To Scott, the biggest challenge a franchise has is conveying recommendations to franchisees successfully in order to better facilitate their success.
[16:57] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
floydsbarbershop.com
www.franchising.com/floydsbarbershop
www.linkedin.com/in/scott-nichols-5a9b49a
As the president of Angry Crab Shack franchise, Andrew Diamond heads up franchise sales and leads the support and operations teams for Franchise Owners. In addition to his role, he is also CFO and the owner-operator of multiple Angry Crab Shack corporate restaurants. For fun, Andrew co-hosts a weekly sports radio show NBC Sports Radio AM1060 in Arizona.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s interview guest, Andrew Diamond, the president of Angry Crab Shack franchise system.
[1:20] Josh welcomes Andrew Diamond to Franchise Euphoria.
[1:46] Andrew briefly touches on his history and what led him to his involvement with Angry Crab Shack.
[3:24] Andrew tells the audience that the inception of Angry Crab Shack started with Ron Lou, the mastermind behind the franchise concept.
[4:40] The first Angry Crab Shack location opened up in Mesa, Arizona.
[5:20] Angry Crab Shack currently has eight locations open in the Arizona area and plans to open a few more in the next few months. Andrew himself is also an owner-operator of one of these locations.
[6:18] While the nature of many restaurants is to have a high turnover, many of the employees of Angry Crab Shack have gone on to become franchise owners.
[7:25] Angry Crab Shack strives to be not just a restaurant, but a dining experience where many parties are held, and people come as much for the fun as the food.
[10:38] All of the Angry Crab Shack servers are trained on how to open shell fish to assist those who need help cracking their meal open.
[12:17] There are two types of franchise owners that Angry Crab Shack looks for: existing franchise owners of other systems who want to add their brand to their portfolio and also passionate individuals who are looking to take on multiple units.
[15:12] Angry Crab plans to build up the southwest before moving on to other regions of the US, but Andrew believes this is a concept that could work in many cities across the country.
[16:43] One of the biggest challenges for Angry Crab at the outset was the growing pains they experienced. Growing from one location to six, they had to identify the issues that were occurring and find a way to cover their bases.
[18:47] Andrew suggests that the key to successful franchise marketing is knowing what you do well and knowing what you don’t, then honing in on the good to build your brand.
[19:26] If you want to learn more about Angry Crab Shack, visit their website www.AngryCrabShack.com or their franchise website www.AngryCrabFranchise.com. They are also active on most social media sites.
[20:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.angrycrabshack.com
www.angrycrabfranchise.com
www.facebook.com/angrycrabmesa
www.instagram.com/angrycrabshack
With over twenty-five years in franchising, John Ferracuti has a unique perspective on the industry. As an award-winning franchisee, successful Franchisee Recruiting Executive, Marketing Support Manager and Executive Leader of Bin There Dump That, he has sat successfully on both sides of the desk as franchisee and franchisor.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s Franchise Euphoria guest, John Ferracuti, the COO of the Bin There Dump That franchise.
[1:47] Josh welcomes John to Franchise Euphoria.
[2:14] John starts the interview by giving a brief overview of the Bin There Dump That concept. They describe themselves as a residential-friendly dumpster business.
[5:52] While John may not have always aspired to work for a dumpster business, he was led to the franchise industry a history in sales which transitioned into a career as a franchisee, then onto joining a franchisor team for another brand.
[7:54] John was the first ever employee of the Bin There Dump That franchisor, and eleven years later in present day, the brand has grown to 170 franchise locations.
[9:05] John has learned in his years in franchising that the best franchises recognize the franchisor doesn’t work for the franchisee and the franchisee doesn’t work for the franchisor.
[11:26] While Bin There Dump That concentrated on bringing on single-unit franchisees in the beginning, they have started recruiting “city builders,” which is a multi-unit opportunity.
[17:20] With over 100 franchisees operating territories presently, the main criteria for new franchisees that Bin There Dump That looks for is a solid, generic business background, a customer-oriented background, and a proven ability to communicate.
[19:15] To ensure their franchisees possess the proper skills necessary, they conduct what is called a mutual interview, which is a multi-month process that assesses the potential candidate’s ability to succeed.
[20:40] While Bin There Dump That is looking all over for current expansion, one of their short-term goals is to expand into California within a year.
[24:51] If you’re interested in learning more about opportunities with Bin There Dump That, you can visit www.BinThereDumpThatFranchise.com or go to www.BinThereDumpThat.com to learn more information about the business.
[26:13] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.BinThereDumpThatFranchise.com
www.BinThereDumpThatUSA.com
Berekk Blackwell is president of Daily Jam, a popular fast-casual brunch franchise that is growing fast out of Phoenix, AZ. Berekk is also VP of Due North Holdings, which operates and franchises retail brands across multiple industries. He was previously part of the Blackwell family-run Kahala Restaurant Franchising group, which oversaw brands including Cold Stone Creamery, Pinkberry, and Baja Fresh.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s guest Berekk Blackwell, the president of Daily Jam, a Phoenix-based brunch franchise.
[2:03] Josh welcomes Berekk to Franchise Euphoria.
[2:25] Berekk takes a moment to go over his background in the franchising industry which spans over several well-known brands including Cold Stone Creamery, Krispy Kreme, Blimpie Subs, and more.
[3:42] During his time working for Cold Stone, he had the opportunity to live in Japan for a couple years and gained an appreciation for such a unique foreign culture.
[5:37] Berekk highlights some of the differences between the American and Japanese versions of the franchise brands he worked with.
[6:56] While Berekk took on this international opportunity to gain experience, he ultimately decided he wanted to return to the US and get involved with an emerging brand.
[8:03] Daily Jam is a fast-casual breakfast and lunch concept that prides themselves on providing a full-service experience while highlighting some creative dishes.
[9:28] Daily Jam was previously known as “N Counter” but they decided to make a name change for easier expansion nationwide.
[11:10] With their rebrand, they did a variety of promotions from press releases to social media content. Additionally, they paired some special promotions including free coffee and smoothies for the whole first weekend of their rebrand.
[13:38] Daily Jam’s expansion strategy is to grow by recruiting passion-driven individuals and find true partners for the business.
[15:29] While Daily Jam hopes to open about eight locations in the Arizona area, they have also been looking at expansion in Las Vegas, Texas, Florida, and parts of the Midwest.
[17:08] Berekk suggests that one of the biggest mistakes a franchisee can make is not viewing their franchisor as part of their team.
[18:25] What Berekk is really focusing on this time around with growing this new franchise concept is being sure they bring in the right people to their franchise system.
[21:20] If you want to learn more about opportunities with Daily Jam, you can email Hello@MyDailyJam.com or visit either www.MyDailyJam.com or www.DailyJamFranchising.com.
[21:53] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
Hello@MyDailyJam.com
www.MyDailyJam.com
www.DailyJamFranchising.com
Anne Huntington is a Board Member and Vice President of Business Development for Huntington Learning Center. In this role, she develops and executes programs and partnerships that position the company to help more students. Anne works with each department to ensure the company’s vision is carried out. Prior to this position, Anne served as Head of Public-Private Partnerships and Director within the family business. Anne brings more than ten years of proven experience in sales and business development within the education and art industries.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s guest, Anne Huntington, a board member and the Vice President of Business Development for Huntington Learning Center.
[2:03] Josh welcomes Anne to Franchise Euphoria.
[2:16] If Huntington Learning Center sounds familiar in regard to the Franchise Euphoria podcast, we hosted Eileen Huntington, the CEO of Huntington Learning Center, in an episode of Franchise Euphoria titled Uniting Passion and Strategy with Eileen Huntington that was released on May 22, 2018.
[3:03] The Huntington Learning Center story got started in 1977, and they began their franchising efforts in 1985.
[3:36] Huntington Learning Center is proud to announce that they’ve made the strategic decision to open up the New York metropolitan market for franchising opportunities. This region is where the inception of Huntington Learning Center occurred over forty years ago, and they are now presenting an opportunity for new franchises to open up and also are looking to re-franchising their corporate locations within that market.
[4:51] What sets Huntington Learning Center apart from its competitors is their world-class student results and franchisee profitability.
[7:10] As the daughter of the Huntington Learning Center founders, Anne jokes that she is “Center Number 17.” Anne’s story is unique because she’s been involved from the franchise from day one of her life, which gives her a unique perspective on the business as someone who went through the program as a student, worked at the center as an adolescent, was displayed in their promotional collateral as a model, and is now leading one of the most important sectors of their business.
[10:35] For Anne, the perfect example of an ideal Huntington Learning Center franchisee is someone who likes kids, wants to make an impact in their community, and likes the idea of going into business for themselves but not by themselves.
[11:31] The majority of the Huntington Learning Center locations are run by single-unit operators at this time, but as they look to the future, they are not ruling out any opportunities.
[12:30] There are a variety of franchisee types at Huntington Learning Center, some of which are exclusively owner operators who hire staff to run their location and some franchisees are also center directors.
[13:33] If you want to learn more about Huntington Learning Center, you can visit www.HuntingtonHelps.com or head over to their franchisee site, www.HuntingtonFranchise.com.
[14:43] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.huntingtonhelps.com
www.huntingtonfranchise.com
Uniting Passion and Strategy with Eileen Huntington
Jamie Izaks is the founder and president of All Points Public Relations. The agency has an international clientele base with a focused niche on the franchise industry, and its client base spans multiple verticals including restaurants, retail, health care, tech, education, lifestyle and more. All Points Public Relations integrates its work across media relations, social media, content marketing and digital marketing — spanning earned, owned and paid media.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s interview guest, Jamie Izaks, the founder and president of All Points Public Relations.
[1:52] Josh welcomes Jamie to Franchise Euphoria.
[2:32] Jamie takes a moment to take you through what led him to the PR world, and specifically how he got interested in doing PR for franchises.
[5:52] Jamie and his wife, who is his co-partner at All Points, started the business with the intention of honing in on the franchise space because they saw the unique opportunities they presented and also recognized the opportunity for themselves to niche their business toward a specific consumer.
[6:44] Jamie shares that his clients, all of which at this point are only in the franchising industry, typically need assistance in one of two ways: franchise development and consumer marketing.
[8:24] Jamie estimates that while roughly 45% of All Points clients are in the restaurant industry, they also assist franchises in a variety of fields including fitness, health care, sales programs, and more.
[12:09] One of the most key components to Jamie to providing effective PR is going through an intense diagnosis when the service begins to truly understand what each franchise is looking to get out of the process.
[13:04] Jamie mentions that starting a PR plan is not like flipping a switch, which is why they find it’s important for his clients to see the process through for at least six months before deciding if it is effective.
[14:37] In sample analogy, Jamie tells the audience once you “build” the house, you have to “maintain” the house.
[15:22] Jamie suggests that one of the biggest steps to take when using PR to grow your brand is to make sure you have the structure in place to support your growth.
[18:52] If you want to learn more about All Points PR, you can visit their website www.AllPointsPR.com.
[20:01] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.allpointspr.com
Greg Sausaman is the Co-Founder and CEO of Topper's Craft Creamery®. He is a seasoned franchise executive, having held positions with national franchise organizations: Domino's Pizza, Allied Domecq Brands, and Beef O Brady's family sports concepts prior to co-founding Topper's Craft Creamery. Additionally, he is a former franchise owner of eight Domino's Pizza franchises.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s interview guest, Greg Sausaman, the CEO of Topper’s Craft Creamery.
[1:37] Josh welcomes Greg to Franchise Euphoria.
[2:06] Greg starts the interview by giving an overview of his history in the franchising industries which encompasses roles from both the franchisee and franchisor perspectives.
[4:54] Greg and his partner decided to create Topper’s to create a legacy company for people looking for long-term opportunities.
[6:47] From his research, Greg has found that free-standing ice cream shops are not thriving like they used to which is what led him to complementary branding.
[10:01] Greg takes a moment to explain complementary branding; he mentions that when you have two quality brands working together, it creates what is known as the “halo effect.”
[11:44] Topper’s follows the complementary branding model and has partnered with several businesses including Starbucks, Joffrey’s Coffee, Marriott, and Hilton to name a few.
[13:27] The Topper’s model is set up so that the partnerships are established at a national level rather than falling on the shoulders of the franchisee.
[15:55] Greg remembers his opportunity to meet and talk with Ed Rensi, former previous president and CEO of McDonalds, when he was writing his book Inside the Box, The Power of Complementary Branding.
[16:50] Inside the Box offers insight into how to leverage a brand inside of a brand and brings light to the discussion on complementary branding.
[18:17] In an industry that is trying to invent new concepts, one of the biggest challenges for Greg is getting people to think outside the box to achieve success.
[23:50] Greg encourages anyone who is considering either franchising their business or buying a franchise to really understand their core competencies.
[26:22] If you’d like to learn more about Inside the Box, it is available in both paperback and digital for Kindle on Amazon.com. You can also learn more about the Topper’s franchise by visiting topperscraftcreamery.com.
[27:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
https://topperscraftcreamery.com
www.insidetheboxbook.com
Rebecca Amis, chief innovation officer of MUSE Global, LLC., cofounded MUSE School in 2006 and has served as president and advisory board chair for more than a decade. Jeff King, CEO of MUSE Global, LLC., serves as head of MUSE School and led the school to being named one of the top 100 most progressive schools by HundrEd.org.
MUSE school, founded by James Cameron, Suzy Amis Cameron and Rebecca Amis, is a passion-based early education program built on a sustainable platform. Their innovative learning system features a plant-based lunch program, and they offer special courses such as seed-to-table to compliment their core academics. In an effort to deliver the highest quality education to young children around the world and impact the planet through better understanding of sustainable living, they announced their international franchise opportunities in December.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s guests, Rebecca Amis and Jeff King, who are part of MUSE Global, LLC.
[1:43] Josh welcomes Rebecca and Jeff to Franchise Euphoria.
[2:29] Rebecca starts off the interview by telling the listeners about her upbringing and how she came to co-found MUSE School.
[4:16] Jeff briefly tells the listeners what led him to join with MUSE School.
[5:12] Jeff describes how the current education landscape is not able to keep up with what students will actually benefit from, and that’s where the core values of MUSE School come into play.
[7:22] Josh agrees that there does seem to be a disconnect between the traditional way of learning and where we are now as a society.
[8:41] Rebecca points out that not all kids learn the same which calls for a variety of teaching methods getting implemented in the classroom.
[11:27] When Rebecca and her sister opened MUSE, they quickly got a lot of international recognition which led them to start building their model towards a global franchise.
[12:56] MUSE Global has decided to focus on early childhood development to start, so they are currently offering early childhood opportunities domestically but hope to expand this in the coming years.
[15:14] Rebecca shares that just after a year or two of opening their doors, people were contacting them about potential opportunities to open a MUSE School location themselves. Now that they are finally finished building their intellectual property, they are focusing on their expansion efforts.
[16:20] The niche franchisee that would fit the MUSE Global LLC system is someone who both wants to make money but also make change in the education industry.
[17:04] Jeff explains that environment plays a big role at MUSE and not just in the learning setting sense but also sustainability.
[17:58] Ever since their decision to go global, they’ve had a lot of interest in getting new locations opened. The MUSE Global team has worked hard to get the right tools in place to keep up with the demand for their growing system.
[19:50] Jeff shares that the most difficult challenge for him throughout this expansion is learning the ins and outs of franchise laws and requirement.
[20:42] If you’d like to learn more about MUSE Global, LLC, you can visit MUSEGlobal.org
[21:06] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
museglobal.org
www.facebook.com/MUSE-Global-2102115930040249
twitter.com/MUSEGlobalEd
When people talk about the heart and soul of Fleet Feet, Robyn’s name almost always comes up. A passionate and magnetic executive, Robyn oversees all franchise development opportunities, traveling across the country to meet with prospective owners, conversion candidates, and Fleet Feet store employees to discuss the pathway to ownership.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s guest, Robyn Goby, the VP of Development for Fleet Feet.
[1:55] Josh welcomes Robyn to Franchise Euphoria.
[2:25] Robyn gives a brief overview of the inception of the Fleet Feet franchise system and how her involvement began.
[4:37] Fleet Feet came under new ownership in the early nineties which is about when Robyn began working for the company. This new owner did a total overhaul of the system and essentially reinvented a business that had been around for nearly twenty years.
[9:04] When Tom bought Fleet Feet, he understood that there were several things that needed to be done in order to get it to the next chapter.
[10:54] Robyn credits their success in their ability to grow with watching their customer and seeing where they were headed in order to accommodate them.
[13:16] When Tom first purchased Fleet Feet, Robyn started as a Franchise Support Coordinator, but now she focuses on the company development.
[15:12] One of Robyn’s main jobs at this point is finding franchise candidates and vetting them through the entire recruitment process.
[17:24] Robyn has found that it can be challenging to recruit franchisees proactively, but recently, many people who were employees of a Fleet Feet location have grown through the system to become franchisees themselves.
[20:18] While you might think the ideal Fleet Feet franchisee is solely people from retail, you actually don’t need to have a retail background to be a franchisee. You do have to have an appreciation for a healthy lifestyle and are extremely driven. These are people who find fulfillment is helping people achieve their goals.
[22:52] If you want to learn more about Fleet Feet, visit www.FleetFeet.com or you can visit www.Franchise.FleetFeet.com to get franchising information. Robyn also welcomes anyone who wants to contact her to dial her direct line which is (919) 913-4403 or send her an email to Robyn.Goby@FleetFeet.com.
[24:41] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.fleetfeet.com
www.fleetfeet.com/corporate/team/robyn-goby
www.fleetfeet.com/catalogs/fit-id
Jennifer Lemcke is the Chief Operating Officer of Weed Man lawn care. Weed Man offers lawn care services to over 500,000 customers across North America. Weed Man’s success has been built one customer at a time through a network of devoted franchises owners. Currently Weed Man has 309 Franchise License Agreements representing over 680 territories.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s Franchise Euphoria guest, Jennifer Lemke, the COO of Weed Man lawn care.
[1:50] Josh welcomes Jennifer Lemke to Franchise Euphoria.
[2:46] Jennifer gives a quick overview of her background in franchising. She was introduced to the franchise world at the age of 16 when her father purchased his first franchise.
[5:22] As of October 2018, Jennifer and her team officially own the Weed Man brand worldwide.
[6:27] One of the benefits of Weed Man’s model is that they are a recurring revenue system, so they don’t have to rebuild their customer base yearly.
[7:59] Josh explains that a master franchisor is a role where you acquire the rights to come to certain territories and help the franchisor grow the brand. Typically, this involves operating a certain number of franchise locations yourself in addition to recruiting new franchisees.
[9:35] Weed Man offers services pertaining to lawn care with the exception of lawn cutting services.
[11:32] Having grown up around lawn care franchises, Jennifer finds that it gives her team a sense of credibility since you know what you’re talking about and can easily roll out the plan for new franchisees.
[14:39] Weed Man is the largest multi-unit franchisee in Canada.
[17:32] Weed Man offers a unique training program where its franchise employees can undergo franchisee training and then their current operator will open a new location and run it as a partner with the newly-trained franchisee.
[18:59] Jennifer suggests that the multi-unit concept has become popular in the franchise world to grow your top line.
[21:32] Jennifer feels like throughout their journey, any mistakes that were made really made their business stronger.
[23:48] If you want to learn more about Weed Man as a franchise, head over to www.WeedManFranchise.com or you can send Jennifer an email at jennifer.lemcke@weedmanusa.com.
[24:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.weedmanusa.com
www.weedmancanada.com
www.weedmanfranchise.com
www.facebook.com/weedmanusa
www.facebook.com/weedmancanada
Hector Westerband is the founder of Acai Express. His franchise units and company survived Hurricane Maria and helped feed people after the crisis. He has now brought the brand to the USA with the same passion and persistence that not only launched the 16-unit brand but also brought him through the troubled time in Puerto Rico. Acai Express creates an experience for people to “unplug” from the noise and stress of day-to-day life. Their mission is simple--to serve the best tasting, highest quality super food bowls that go hand in hand with a lifestyle based around health and fun.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Josh introduces today’s guest, Hector Westerband, the founder and CEO of Acai Express.
[1:59] Josh welcomes Hector Westerband to Franchise Euphoria.
[2:35] Acai Express currently has fifteen locations in Puerto Rico and is beginning to expand into the United States now.
[4:26] For Hector, recognizing the demand for his products plus having a great mentor really helped him propel his business into fruition.
[6:45] In addition to bringing the spotlight to the acai berry, which is filled with antioxidants, they also highlight other superfoods such as the pitaya.
[8:28] The first Acai Express brick and motor location was established in Cocoa Beach, FL two years ago.
[11:04] With two franchise locations in the US, Acai Express is focusing their efforts on attracting new franchisees to their model for further expansion.
[12:24] Hector recognized the demand for his business and thought to himself, if I don’t do this, somebody else will which is what led to him franchising after only a year and a half of having his business open.
[13:25] Acai Express has tried a number of strategies for attracting new franchisees but are currently putting their efforts into bringing leads in through their website. They also use a third party company to assist with their growth.
[14:27] Hector believes that one of the biggest differentiators for their industry is the quality level their products provide.
[16:28] If you’re interested in learning more about Acai Express, you can visit AcaiExpress.com or for franchise information visit AcaiExpressFranchise.com.
[17:07] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.AcaiExpress.com
www.AcaiExpressFranchise.com
facebook.com/AcaiExpressPR
instagram.com/acaiexpress
Tab Burkhalter is the managing partner of The Burkhalter Group, which is composed of a regional law firm, regional CPA firm, business start-up and back-office service provider (Numbers House) and commercial real estate lessor. Tab has extensive experience in helping franchisees establish their businesses.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] Our episode today features Tab Burkhalter, the leading manager at the Burkhalter Group and is also a CPA.
[1:51] Josh welcomes Tab Burkhalter to Franchise Euphoria.
[2:14] Tab takes a minute to tell Franchise Euphoria about his background as a CPA and how he came into the franchising industry.
[3:39] About 80% of the work Tab does deals with restaurants.
[5:07] One of the biggest decisions a franchisee can make when opening their second location is determining whether they will open a separate LLC to conduct the business.
[7:08] When setting businesses up, Tab suggests establishing yourself as an LLC but elect to be taxed as an S Corp so that you save on self-employment taxes.
[9:05] Tab suggests the second consideration franchisees should be making when considering a second location is what tax grants or incentives are there for where you’re putting your second location?
[12:42] When buying a second franchise, you must redo your due diligence in looking over the Franchise Agreement, because while you’re already familiar with the version you signed years ago, there have likely been updates made that you may or may not approve of.
[15:18] As has been evidenced in this episode, Josh notes how important it is to have a CPA on your team to make sure you get the proper deductions, make sure you’re doing things the right way, and ultimately save money in the long run.
[17:25] When you start planning your exit strategy for a franchise system, you need to familiarize yourself with the terms your franchisor has set out for you.
[20:51] In certain situations, Tab will sometimes advise the franchisee to purchase the property that the franchise is on, so that way they have some cards to play when negotiating a successor or just general corporation with their franchisor.
[22:21] Tab often finds that franchisees just look at the first three years of their business when cultivating a plan when they need to be thinking through five to ten years.
[25:11] If you want to learn more about Tab or seek his expertise, you can visit his website at www.TabBurkhalter.com or call (865) 984-4080.
[25:45] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.tabburkhalter.com
www.thenumbershouse.com
www.facebook.com/NumbersHouse
twitter.com/thenumbershouse
www.instagram.com/thenumbershouse
www.linkedin.com/company/the-numbers-house
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[1:00] For today’s episode, Josh heads into the archives of early Franchise Euphoria to bring back an episode with esteemed business author, Carol Tice, who was featured on the third ever episode of Franchise Euphoria.
[2:06] The flashback begins with Josh introducing Carol Tice, a franchise writer and blogger who has incredible insight on the risks associated with franchising.
[3:20] Carol’s writing career really took off when she transitioned to reporting. She spent five years writing about home improvement--specifically lumber yards--which served as her introduction into the business world.
[5:30] One of the big things you want to buy with a franchise is expertise and a proven model. Oftentimes, businesses start selling franchises quickly after opening their first location. This can be a red flag to anybody looking to purchase a franchise.
[7:38] As a franchisee, you need to ask yourself what you are getting out of your franchisor in return for the royalty fee you pay them.
[9:41] While you miss out on brand recognition by buying into the franchises, on the other hand, you are presented with ground floor opportunity.
[10:52] Buying a franchise is kind of like a romance movie. People fall in love with the brand and commit to purchasing a franchise, but the problem is that they don’t do their due diligence.
[12:00] Carol suggests that you ask yourself the following questions before you buy a franchise: (1) How many of these franchises have been sold off, closed, or changed hands in the past year? (2) Have you spent a day job shadowing an owner who operates their business? (3) Have you called up owners and asked them if they would buy the franchise again if they go could back in time?
[14:53] Many people don’t realize that franchise failure happens behind the scenes.
[19:04] Some people will really hate being franchisees because they want more freedom to do their own thing.
[22:30] Franchising often appears as a safer option than starting your own “Mom & Pop” business, but Carol is not entirely convinced that is the case.
[24:51] Carol suggests that something that new and potential franchisees don’t account for is how much money they will need to get over the hump of starting a new franchise location.
[27:52] In franchising, once you sign your franchise fees, you never get that money back, so it’s all the more important to be very careful on the front end and do extra due diligence.
[30:26] You have to realize that there is no guarantee for success when it comes to franchising, but you can increase your likelihood by doing some real research before getting yourself into that situation.
[35:37] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
Carol’s Forbes Blog
www.caroltice.com
With a business career spanning 38 years, including 35 years in franchise and entrepreneurial environments, FirstLight Home Care CEO and founder Jeff Bevis has a unique and aggressive perspective for what it takes to build successful franchise systems. FirstLight is an innovative offering for non-medical in-home care and expanded to over 250 markets in 33 states in just seven years.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com to learn more!
[1:00] Today’s guest is Jeff Bevis, the founder and CEO of FirstLight Home Care, a non-medical in home care franchise system.
[2:17] Josh welcomes Jeff to Franchise Euphoria.
[2:56] Jeff’s involvement with franchising goes back 35 years and has included involvement with six different franchise systems.
[4:38] After years of discussing going into business together, Jeff and his son ultimately landed on a non-medical in-home care model after being customers of businesses of those types and not being satisfied with the service they received.
[6:42] When Jeff and his son began franchising, they had no corporate team to start, which led them to be very focused on client satisfaction from day one.
[8:24] One of the unique aspects of FirstLight is their client to caregiver matching program that ensures a quality pairing is made for the care each customer receives.
[9:43] It wasn’t until a year and a half in that they decided to add in any additional corporate team members.
[10:47] Although FirstLight was developed in the Midwest, their first franchise locations were in Florida in Nebraska. They have always looked to find the right people who are a good fit for the business, and to them that was more important than having their candidates be within a certain radius.
[14:31] For FirstLight, they find the right people who are interested in becoming part of the franchise first and then check with their software that confirms whether their demographic is a good fit for their model to ensure the quality of their franchisees.
[15:33] FirstLight was the first company in the industry to become totally web-based.
[17:01] A common misconception in their industry is that to be a franchisee, you have to have background in the healthcare industry. You don't. FirstLight looks for franchisees with strong communication, presentation, and management skills.
[18:33] One of the biggest challenges FirstLight faced as a growing franchise system is keeping up with the demand of the industry while not cutting corners to maintain quality.
[20:18] In regard to the marketing side of any franchise, Jeff suggests jumping in with both feet first from the get-go.
[21:57] If you have any questions relating to the franchisor or franchisee sides of FirstLight, feel free to email Jeff at JBevis@FirstLightHomeCare.com.
[22:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.indyfranchiselaw.com
www.firstlighthomecare.com
www.firstlighthomecare.com
www.forbes.com/sites/jeffbevis/#642abbd11736
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] With his two youngest daughters in the office with him today, Josh thought it was fitting to record an episode about leaving your legacy.
[2:15] Whether you decide you want to pass your business along to a family member, it is still important to at least develop a plan for your exit strategy.
[2:48] Surprisingly, most businesspeople don’t consider developing a succession plan when they start a business.
[3:10] When developing your business succession plan, Josh’s first piece of advice is ensuring that you have a qualified trust and estate lawyer who either understands business or is working with a business lawyer.
[3:25] Secondly, you need to envision at the start how (or if) you would like to see your business succeed after you exit.
[3:55] It is important to consider the tax consequences of selling or transferring a business as well.
[4:33] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
Abdo Riani is the founder of StartupCircle.co where aspiring and rising entrepreneurs can connect with and learn from successful founders over daily live Q&A sessions. He also mentors and guides entrepreneurs to first paying customers and beyond.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Abdo Riani, the founder of StartupCircle.co, a place where aspiring and rising entrepreneurs can connect with successful founders via daily live Q&A sessions.
[2:20] Josh welcomes Abdo to Franchise Euphoria.
[2:46] Abdo gives Franchise Euphoria a brief overview of his business background and how he came to create Startup Circle.
[5:15] Abdo suggests that many business startups focus on the product and not the solution when their efforts should be focused on backing the solution if they want to gain traction.
[7:54] With some of his previous endeavors, Abdo worked with a lot of tech startups, but recently he has turned his focus to entrepreneurs.
[9:02] The vision of Startup Circle is to democratize guidance, and the way that is done is by creating a space where experts come into an easily accessible space to benefit those individuals seeking their direction.
[12:02] Josh makes the point that one of the benefits of Startup Circle is the small group opportunity it provides for budding entrepreneurs to get one-on-one interaction and direct communication with these mentors.
[16:11] With their current phase of their growth, Startup Circle is actually training some of the frequent session attendees to become session hosts themselves, which in turn gives them the opportunity to meet some experts that they look up to.
[17:06] Starting in 2018, one of Abdo’s goals was to launch coaching services, but he found that audience was an issue for him. This led him to document the journeys of over 100 entrepreneurs. In this, he was able to leverage the audience of the experts who come on Startup Circle. He connects this to the franchising space, as many franchisees are already sponsoring local events, and Abdo believes he could connect those franchisees to host these sponsored events to grow their brand and build partnerships with local businesses.
[21:06] Abdo suggests that franchisees need to focus on the content of these events in order to successfully execute them and furthermore highlight the content through quality guest speakers with large audiences.
[22:22] Franchisees should be recruiting speakers who they either want to work or can bring in an audience of people they want to work with.
[25:35] If you want to learn more about Startup Circle, head over to startupcircle.co, and if you want to learn more about Abdo Riani, you can visit abdoriani.com.
[25:47] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
https://startupcircle.co/
abdoriani.com
linkedin.com/in/abdo-riani-40b34745/
https://twitter.com/abdoriani
Rick Cesari has helped major brands from GoPro to George Foreman build billion-dollar brands through Brand Response advertising and strategic video marketing. His newly-released book, Building Billion Dollar Brands, aims to put valuable knowledge of the big brands into the hands of inventors, small business owners, entrepreneurs, Amazon sellers and others to help create innovative, successful marketing campaigns. A bestselling author, speaker, consultant, and marketing & brand strategy guru, Rick is bringing his expertise to us today to talk branding, video marketing and more.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Rick Cesari, author of Building Billion Dollar Brands.
[2:08] Josh welcomes Rick Cesari back to Franchise Euphoria.
[3:28] Rick gives us a recap of some of the businesses he’s worked with over the years.
[5:02] Rick’s new book is really about the lessons he learned from working with these companies over the years, and how he identified patterns of tactics that many of them used to grow their brand.
[6:32] The first tactic is what Rick calls “always upsell,” which may seem obvious, but is often overlooked when people are faced with customers.
[8:12] Josh chimes in that the easiest way to make a sale is to go to people who have already purchased.
[9:55] For the second tip, Rick suggests it’s important to learn from other people’s experiences, specifically through books published by people who have achieved the success you want to see.
[12:05] Tactic three covers the “Blue Ocean” strategy, which is one that Josh used himself when developing his law practice.
[14:56] “If you try to please everybody, you end up pleasing no one.”
[15:38] Josh introduces tip four as “the number one rule in sales.”
[17:45] Tactic five covers the concept of educating your consumer, which is something Rick really focuses on when launching a new product or service.
[21:16] The sixth tactic is establishing credibility with your target audience, the underlying reason for which is being people will always be skeptical of advertising until you give them a reason to trust you.
[24:05] Tip seven, using key opinion leaders and influencers, goes hand in hand with the sixth tactic as it is a great way to help establish the credibility of your business.
[24:13] Josh notes that tip eight, knowing your customer, is one of the most important things a business owner can do.
[25:09] One of the first things Rick does with new clients is set up interviews with proven clientele that usually ends up being testimonial collateral for their business.
[26:14] A timeless strategy Rick has employed over the years, which is his tenth tip is having powerful before and after demonstrations. This stems from Rick’s background of using direct response television ads.
[28:20] For Rick’s final tip, he suggests the importance of “making the customer the hero.”
[32:27] If you want to learn more about Rick Cesari or purchase his book, you can visit www.RickCesari.com.
[33:03] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
rickcesari.com
rickcesari.com/euphoria
franchiseeuphoria.com/building-brand-rick-cesari
Todd Evans joined uBreakiFix as VP of Franchising in July 2015. He is instrumental in ensuring that uBreakiFix partners with the right individuals to represent the brand in new and growing markets. With his guidance, uBreakiFix has consistently been named among the fastest growing companies. He previously held the same position at Aaron’s Inc. where he launched a mega-successful franchise division.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Today’s Franchise Euphoria guest is Todd Evans, the VP of Franchising at uBreakiFix.
[2:21] Josh welcomes Todd to Franchise Euphoria.
[2:42] Todd does a quick overview of the uBreakiFix franchise concept; they are a technology repair company that will “fix anything with a power button.”
[3:24] Before his involvement with uBreakiFix, Todd worked for Aarons, Inc. for 23 years.
[5:20] The nature of the franchising industry is to find a need in the industry. uBreakiFix is well-suited for this as nearly everybody uses new technology these days, especially phones and tablets.
[6:15] Over Todd’s first 24 months, he found that the business was extremely scaleable, and with this in mind, the business has grown to over 400 locations with another 490 franchise locations committed to open over the next 36 months.
[7:02] One of the most attractive aspects of the franchise system has been the area development agreement, which consists of franchisees receiving the rights to a specific area to open multiple units within over the course of time.
[8:02] uBreakiFix also sells technology accessories like phone cases, but they have to be careful to make sure their suppliers don’t view them as competition.
[9:40] The inception of uBreakiFix started with their founder and CEO, Justin, who broke his iPhone while he was in college. When he took it to a repair business, he found that it would be a five day wait before it could get looked at on top of exorbitant fees. He then fixed it himself, and the business was born.
[11:26] The first uBreakiFix location was opened in Orlando, FL.
[12:07] Their franchising efforts began will selling about half of their corporate owned stores to the onsite store managers for each location.
[14:55] uBreakiFix has four types of potential franchisees they typically focus their efforts on.
[18:11] Todd believes uBreakiFix has four glaring points that set them apart from competitors in the business.
[21:56] If you want to learn more about uBreakiFix, click here!
[22:25] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
https://www.ubreakifix.com/franchising?utm_source=franchise_euphoria
www.youtube.com/watch?v=rDheXpUYU70
Christian Hageseth, CEO and Chairman of ONE Cannabis Group, has over 8 years of experience in the Colorado legal cannabis industry and more than 20 years of experience as an entrepreneur. In 2009, he founded Green Man Cannabis and by 2016 had four retail dispensary locations and two grow operations in Colorado.
While operating Green Man, Christian recognized the next step in the evolution of the retail dispensary experience: a cannabis brand that was for every consumer along with a chance for other entrepreneurs to use this brand and his expertise. In 2017, he formed ONE Cannabis as the brand in retail cannabis. Furthermore, he is the Founder & President of American Cannabis Partners, author of Big Weed: An Entrepreneur’s High Stakes Adventures in the Budding Legal Marijuana Industry, and six-time winner of Denver’s High Times Cannabis Cup.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Christian Hageseth, the founder and CEO of ONE Cannabis.
[3:11] Welcome to Franchise Euphoria, Christian Hageseth!
[3:36] Christian gives a brief overview of what led him to the franchise cannabis industry.
[6:58] ONE Cannabis has sold units in Ohio, Colorado, and Michigan.
[7:52] The cannabis industry has actually been around for a while now California having legalized it in 1996 and Colorado in 1999.
[9:07] One of the biggest challenges with a cannabis business is getting financial backing through banks and credit unions.
[13:36] ONE Cannabis is a fully-vertical marijuana business meaning that they are involved in the process from cultivating the product to retailing it.
[16:40] ONE Cannabis didn’t even begin considering the franchise model until they had eight years of experience in the industry and fully ensuring they had mastered their craft.
[22:13] Currently, ONE Cannabis is focused on expanding into California. Once they overcome some franchise registration hurtles, they will benefit from having ample amount of cultivation areas for their product.
[24:36] For their franchised locations, the ideal structure is having their franchisees be the head of the business operations but with a management team in place beneath them who have relevant industry experience.
[27:00] Christian looks forward to adding the real estate component to the business since one of the biggest challenges in the cannabis business is getting the right location.
[31:26] If you want to learn more about ONE Cannabis, you should visit one-cannabis.com or give them a call at (303) 922-2122.
[32:09] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
one-canfranchisecolorado.com
Joe Donnini is the founder of Legal Value Firm, a general practice law firm, with attorneys practicing in a professional retail space, giving clients greater access to legal services, in a branded environment. They opened their doors in January 2014 and quickly shifted to the franchise model after receiving such a positive response from their community. Joe is an experienced attorney, entrepreneur, educator, and business consultant and has assisted clients in key areas of business creation, development, operations, and finance. Legal Value Franchise is committed to redefining the legal industry by working with like-minded licensed attorneys in states where they are approved to do business who want to grow, convert, or start practices under the Legal Value Firm brand.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Joe Donnini, the founder of Legal Value Firm which led to the development of Legal Value Franchise.
[3:09] Welcome to Franchise Euphoria, Joe Donnini!
[4:11] Joe and the Legal Value team are attempting to change the standard of legal delivery services, and takes pride in being the first law firm franchise system.
[5:30] Joe has been a practicing attorney for 22 years and has past experience as a professor of law before he developed the Legal Value concept.
[8:58] Legal Value Franchise offers an opportunity for those licensed attorneys who want to be in business for themselves but not necessarily by themselves.
[13:32] It made sense to Joe to set up the business as a retail center with business hours from 10:00 AM to 7:00 PM in order to make his business more approachable and simplify the process of using an attorney.
[18:06] In setting themselves up as a retail location, oftentimes they will get inquiries that they can’t assist with, which has been great for them in developing a relationship with local attorneys they can refer people to and vice versa.
[24:24] In order to comply with state bar requisites, Legal Value Franchise retains aggregate revenues on their locations, but doesn’t require their franchisees to submit any confidential client information.
[30:18] A key focus for Legal Value Franchise is maintaining clear communication with the California bar so they can remain in compliance and better position their franchisees for success.
[33:18] If you want to get in contact with Joe Donnini, feel free to email him at joe@legalvaluefirm.com.
[35:44]] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.legalvaluefranchise.com
www.legalvaluefirm.com
Today’s episode flashes back to one of Franchise Euphoria’s first interviews nearly five years ago with American author and speaker, Michael Gerber. Gerber is the author of “The E-Myth Revisited” and five other E-Myth books concerning small business and entrepreneurship. Gerber believes that awakened entrepreneurs seek a path that has, at its core, a higher, more inspiring meaning than just making money, selling a product, or seizing market share. According to him, a new entrepreneur is a trailblazer seeking to transform lives in all areas – from designing a small business, building it, launching it and growing it. We hope you enjoy revisiting some of these timeless principles in one of Josh’s favorite interviews he’s had the pleasure to record.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] For today’s episode, Josh will be flashing back to one of his early interviews about five years ago with Michael Gerber, a business guru and author who shares some insightful words that franchisors and franchisees alike can benefit from hearing from.
[2:47] The flashback begins with Josh welcoming Michael Gerber to Franchise Euphoria.
[6:17] Gerber takes a moment to reflect on his start in the business world, in which he claims he had no background or prior knowledge of. It involved a meeting with a friend’s client (“Bob” for purposes of the story), with whom he helped identify that selling is a system and that every business needs to sell in order to grow.
[9:09] Gerber claims that one of the biggest mistakes that businessmen make is going out and hiring somebody that has experience in selling.
[14:01] Gerber theorizes that if you were to survey a large population of working Americans, you would find that most people hate their job and are not passionate. But all of those people are likely not truly creative, innovative individuals.
[20:20] Entrepreneurs might be born with the passion, desire, and creativity it takes to dream, but Gerber shares that we aren’t born with the skills to do so.
[27:34] Young people can so easily get pulled out of the dreamer lifestyle, but the problem is that they’re spending time looking around, but they’re not actually searching.
[33:19] Gerber assesses that until you awaken the entrepreneur from within, you will be disappointed no matter what you do.
[37:18] As Gerber began to work with franchises, he quickly learned that franchisees were essentially buying puzzles, putting the pieces together, and followed the plan. He rescued them from their business to awaken their inner entrepreneur.
[41:54] Gerber suggests that no franchisee should ever truly be an entrepreneur because they will go in and start changing and innovating the system when the point is to stick to the principles laid out by the franchisor.
[42:47] He goes on to say the perfect franchisee is an incredibly skilled manager that has fine-tuned abilities to run a well-mapped out system.
[47:16] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.michaelegerbercompanies.com
The E-Myth Library
Nathan McMurtrey is an accountant turned data warehouse savant. Nate started his career in 2004 as an accountant. Along his way, Nate encountered a mentor who introducing him to data warehousing and business intelligence. He instantly realized that he’d found his true calling--helping businesses use their data to make better decisions.
In 2012, Nathan saw his opportunity to go beyond consulting and towards offering a fully-managed data warehouse. Nate and his partner decided to bootstrap their new businesses with money from consulting. So over the next two years they put in 80+ hour work weeks; finally, in 2014 Nate and his partner had enough cash to officially launch their done-for-you data warehouse and Xerva was born!
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 university program. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Nathan McMurtrey, from the online data warehouse, Xerva.
[2:31] Josh welcomes Nathan to Franchise Euphoria.
[3:36] Nathan provides a quick overview of what “data warehousing” actually is. He uses a restaurant analogy to describe the different phases of data analytics and where their business falls into. He describes the data warehouse as the kitchen of data analytics.
[6:32] Data warehousing is really the first step in data analytics and is crucial in finding accurate, consistent reporting for franchises to then use this information in conjunction with marketing tools.
[9:16] Nathan describes himself and his business partner as outsiders coming in since their service is not traditionally within the franchising industry.
[12:18] Nathan has found that some of the most complicated data issues can be found within the franchise space considering that the franchise business model is so much more complex than a standard single-unit business or one a large chain that falls under the umbrella of one corporate owner.
[15:24] Data warehousing can assist with identifying several crucial metrics in the franchising industry, such as cost of acquisition, the cost it takes to acquire a new customer.
[17:29] Your data warehouse is essential the engine to the car – without it, your car would not be able to function, but it leads to the production of several key metrics for your business.
[21:04] Something you can do to better utilize your data is thinking through what the leading indicators of your business are and strategizing for how you can target those for success.
[23:30] If you want to learn more about Xerva, you can head over to their website, www.Xerva.com.
[24:04] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.xerva.com
www.franchises.xerva.com
Shane Dunn became a Pedal Pub Partner and focuses on Franchise Development for Pedal Pub’s corporate team in 2017 and has served in that capacity since then. Previously, he founded and operated multiple tech firms. In 2004, he founded his first start up and successfully secured multiple rounds of funding that totaled $850,000. He then built marketing and sales systems before positioning the company for acquisition. His second venture began in 2010 as he founded and operated a digital marketing company that serviced clients across numerous industries.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Shane Dunn of the Pedal Pub franchise system. Shane assists with franchise development and has served in that capacity since 2017.
[2:04] Josh welcomes Shane to Franchise Euphoria.
[2:48] Shane does a quick overview of how Pedal Pub came to be and how he got started with the business.
[7:22] Now with over 50 locations, Pedal Pub has transitioned from a licensee model to a franchise model.
[11:13] Realistically for Pedal Pub’s northern markets, there’s only about 7 months of business operation due to weather constraints.
[13:16] The franchising process for Pedal Pub took about nine months to make a strategic plan and execute their franchise documents.
[16:43] One of the biggest things Pedal Pub did when beginning their search for franchisees was invest in a reputable PR company that had proven connections they were targeting. At this point in their process, they have so many leads coming in, they can be really selective to find the right people who fit their model.
[20:01] One of the biggest challenges Pedal Pubs has faced is finding the balance between a license structure and a franchise structure. From an external standpoint, a challenge for them is working with city officials to be sure they meet the criteria for each new market’s ordinances.
[23:57] If you want to learn more about Pedal Pub, visit www.PedalPubPartyBikes.com.
[24:15] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.PedalPubPartyBikes.com
Lee Kleiner has been a multi-unit Dairy Queen operator for 17 years. He has extensive knowledge of the QSR business, COGS, labor management, LSM, multi-unit growth and development, creating and implementing systems and routines, following franchisee protocol, and has a track record as being a market leader in the Dairy Queen system. Lee lead the charge in opening three Which Wich franchises (Zionsville, Avon, Greenwood) in a 13-month period. His Zionsville store set a nationwide record for opening week sales and his Greenwood location has the second most on record. All three operating Which Wich locations perform above the system average. His fourth Which Wich store opened in May 2018.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Lee Kleiner, a multi-unit Dairy Queen and Which Wich operator.
[2:45] Josh welcomes Lee to Franchise Euphoria.
[3:20] Lee does a brief overview is his history in franchising, including how he found the opportunity for his first Dairy Queen location in a newspaper ad.
[8:10] When Lee bought his first Dairy Queen, it was a steady business, but he definitely saw room for growth.
[11:12] Working in a franchise system that typically has high turnover could really benefit in culture creation to assist with maintaining a steady team.
[15:15] Lee takes on the mentality of when he is in one of his store’s, there’s no hierarchy. He doesn’t want to be treated any different, and when there’s work to do, he makes sure it gets done. If that means he’s cleaning bathrooms as an owner/operator, that’s what he does. It creates a caring culture and healthy work environment.
[19:06] Lee briefly goes over how he was introduced to Which Wich and why he decided to add them to his repertoire of franchise systems.
[22:54] Now that Lee has established his “brand” culture, people are attracted to his business and want in.
[23:34] A typical day for Lee as a multi-unit franchisee is having at least have of his day available to freestyle and put out fires as needed.
[25:36] For anyone looking at buying a franchise, it’s important to be able to adapt to a fast-paced environment.
[27:09] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
lee.kleiner@gmail.com
http://www.townepost.com/indiana/center-grove/grab-red-sharpie/
http://youarecurrent.com/2018/05/18/which-wich-to-open-soon-in-west-carmel/
https://1851franchise.com/franchisee-success-which-wich-2323
Bonnie Micheli and Tracy Roemer are the co-founders and owners of Shred415, a total body workout franchise system. Bonnie and Tracy met as young moms during a playdate in their Chicago neighborhood alley, the two began reminiscing on the past and their fitness hobbies. Frustrated between being a busy parent and the lack of sweat-worthy boutique fitness options that catered to their needs, the duo put together their 25 combined years of fitness experience and began mapping out a vision that combined all elements of a dynamic, effective workout that provided results.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guests, Bonnie Micheli and Tracy Roemer, the cofounders of Shred415, a boutique fitness concept that has just started their franchising efforts.
[2:32] Josh welcomes Bonnie and Tracy to Franchise Euphoria.
[3:08] Tracy quickly recaps the story of how she met Tracy and what caused the two to bond.
[5:06] In 2010, Tracy and Bonnie recognized the lack of treadmill and strength studios in such a large metropolitan area in Chicago. Seeing their opportunity, they opened their first Shred415 location in 2011.
[8:12] Part of the design of their program is making sure everybody feels included and not intimidated by the atmosphere.
[10:47] Having a business partner that had the same vision as you for your dream really helped propel Shred415 to fruition.
[13:20] After seven years of business, Shred415 now has almost 20 locations, which is a fairly accelerated rate of growth for their industry.
[14:27] The second Shred415 location came about to be an overflow location for their main facility due to the fact that they were experiencing 100% sign up rates and an unimaginable wait list for their classes.
[18:35] Even though membership was few and far between in the beginning, they were still getting a lot of press in the early months, and as soon as people started seeing results, customers started showing up.
[21:09] Early on, Tracy and Bonnie weren’t sure how to go about bringing in employees to Shred415. They started with an ad on Craigslist, and although they only brought on one person from that ad, he is still with them today and just purchased three franchises from them.
[25:02] The toughest part about franchising their business was shifting their focus to dealing with corporate managers to franchisees, which requires a different level of attention since they are investing so much more in the business.
[28:56] Shred415 is open to opening locations all across the US with new locations coming in California, Denver, Memphis, and more.
[31:06] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
http://www.shred415.com/
https://bonnieandtracy.com/
https://www.instagram.com/bonnieandtracy/
https://twitter.com/BonnieandTracy
Bobby Malek is a multi-unit franchisee for Jimmy John's. He currently owns four Jimmy John's franchises in Florida and has another in development. Prior to opening his sandwich shops, Malek played professional baseball where he was a part of the New York Mets and Los Angeles Dodgers' systems. Originally from Canton, MI, Malek was also a 3x All-American and Big Ten Baseball Player of the Year at Michigan State University. Malek and his wife Michelle have twin daughters, Harper and Riley.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Bobby Malek, a Jimmy John’s mulit-unit franchisee and former pro baseball player.
[2:26] Josh welcomes Bobby to Franchise Euphoria.
[2:56] Bobby briefly goes through his history as a professional athlete, getting his start at Michigan State University then moving onto getting drafted by the New York Mets.
[4:04] Wanting to invest in his future as a businessman, Bobby reflected on his time in college when he would frequently eat at Jimmy John’s and decided he wanted to pursue them as a business venture.
[7:16] Bobby was really impressed with the recruitment process Jimmy John’s put on and felt that he had an extremely smooth transition from his playing career to an entrepreneur.
[8:07] The first two stores were opened by Bobby, the next two were purchased from existing franchisees, and now Bobby is looking at opening a fifth one. All of his stores are in Florida.
[10:32] Josh points out that you can draw on the same concept of having to communicate messages to your team in both baseball and franchising.
[12:46] For Bobby, adding the second location was a challenge, but it forced him to be prepared.
[16:22] As a multi-unit franchisee, there is no such thing as a “typical” day. But Bobby’s advice to the listeners is that you must be present in order to succeed.
[19:59] Bobby does his best to replicate the Jimmy John’s mantra of love, hugs, and smiles to propel the success of his locations.
[23:21] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
@JimmyJohns
www.jimmyjohns.com
www.jimmyjohns.com/franchising
Jania Bailey is the President and CEO of FranNet. Under her leadership, she’s led the company through unprecedented growth and has established FranNet as the most respected voice in the franchise consultant industry in North America. Since her tenure began, FranNet has more than doubled the number of FranNet offices across North America and has transitioned FranNet to a franchise business model.
Bailey also spearheaded national relationships with the SCORE, ASBDC, BNI and PAFI, while also forging partnerships with several veteran’s groups across the country. Through these relationships, Bailey has been instrumental in educating these organizations on the benefits of franchising. Bailey sits on the Executive Board of Directors for the International Franchise Association (IFA) and is a certified franchise expert. She also serves as Vice Chair on the IFA Membership Committee. Bailey also authored the book, “Thriving – The Journey to Success in the Business World” and co-authored the Amazon best-selling book, “More Than Just French Fries.”
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest to the show, Jania Bailey, the president and CEO of FranNet.
[3:15] Josh welcomes Jania Bailey to the show.
[3:52] FranNet is a 32 year-old company that was originally founded as a mutual benefit company.
[4:32] Their concept now is that their franchisees provide franchise consulting for franchise prospects considering different systems.
[5:36] Right now, FranNet works with about 150 franchise brands.
[6:05] Recently, FranNet published their client “bill of rights” to help them understand what their business is and what it isn’t.
[8:12] The process for franchised businesses to connect with FranNet is thorough and taken very seriously. There are several steps a franchise has to go through before being approved.
[13:01] Jania details what the process of assisting a client at a FranNet location looks like.
[16:25] Josh reflects on some people who have reached out to him about buying a franchise, and oftentimes, they need some extra direction in selecting the right franchise.
[17:35] Oftentimes, people fall in love with the product from a franchise and don’t consider what it would actually be like to own one.
[18:36] FranNet has 55 offices in the US as well as locations in Canada and Germany.
[22:24] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.frannet.com
More Than Just French Fries
Thriving: The Journey to Success in the Business World
Alan Michael McKenna is a highly accomplished and successful marketing and sales strategist with over 20 years’ experience in turning companies around and exploding their growth. He has a proven track record for helping companies attain massive revenue increases, slash marketing costs, and grow their bottom line profits through innovative sales and marketing strategies. Originally from England, Alan managed the marketing nationally for a $60 Million UK Company before being transferred to the US where he helped market and launch the English Conservatory to the USA and quickly helped grow that business from zero to $20 million annually, even accelerating the annual revenues of one office by almost 60% in just eight weeks.
Alan then moved to California and established his own sales and marketing consulting company where he helps his clients create 6 and 7-figure sales funnels and has driven more than $30,000,000 in additional revenues for his clients. Alan lives from the principle of constant and never-ending improvement both personally and professionally and is dedicated to conscious and sustainable business practice and growth.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Alan Michael McKenna, a marketing and sales strategist with over 20 years of experience in assisting companies expand.
[2:18] This interview focuses on two things: how people in the franchise space can improve their sales conversion process and also how franchisors can improve by bringing on more franchisees.
[2:54] Josh welcomes Alan to Franchise Euphoria.
[3:41] Alan broke into the sales and marketing industry at the young age of 19 by taking notes from a role model who had a proven sales record and putting some efforts into door-to-door sales. He was eventually transferred to the US to head up marketing efforts and now resides on the west coast full time.
[7:08] The key to any sales position is learning not to take rejection personally.
[9:25] In franchising, especially with higher ticket items such as home remodeling franchises, you have to be tactical in how you execute business. And from the franchisor perspective, when you’re driving traffic to have people purchase your franchise, you have to recognize you’re building and nurturing a relationship and not just executing a business transaction. It’s about the fulfilling the needs of the prospect.
[14:32] If you’re driving leads into a system that isn’t optimal, you could end up burning a lot of money.
[17:50] There are two specific things you need to pay attention to when it comes to getting better conversions: (1) pre-frame your conversations for where the conversation is going and (2) when it comes to presenting the price, don’t change your demeanor.
[21:37] The sales process is really about asking lots of questions, fully understanding the needs of the prospective client, and coming from a place of service, before you present your solution. That way you can frame your offer to best suit their needs creating the desire for what you have, making the sale so much easier.
[27:36] More often than not, people will have contacted you because you already have what they want. It’s about finding a way to serve them in a way that is agreeable and accessible for their needs.
[29:14] For franchisors, the perspective changes to a business to business transaction. The key before you ever get into a conversation with an inquirer is to provide a nurture sequence before the conversation takes place.
[31:45] Running prospects through a qualification process is crucial for franchisors.
[35:43] If you want to learn more about Alan Michael McKenna you can visit his website listed below.
[36:43] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.businessaccelerationstrategies.com
http://highprofitsalesfunnel.com
https://www.facebook.com/businessaccelerationstrategies
https://twitter.com/alanmmckenna
https://www.linkedin.com/in/alanmckenna
Rick Day is an entrepreneur from San Diego, CA. After getting out of the NAVY in 1985, he put himself through college at San Diego State University and soon thereafter founded a telecom firm which he grew over 17 years. After selling his company in 2009, Rick has invested and has an active management hand in a boat dealership, a finance brokerage company, and with two other partners. Furthermore, he owns five Phenix Salon Suites franchise locations.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Rick Day is a coach and operational executive who strives to turn entrepreneurs into CEOs. Additionally, he is a multi-unit franchisee for Phoenix Salon Suites.
[2:25] Josh welcomes Rick back to the show. Click here to listen to Rick’s first appearance on Franchise Euphoria.
[4:07] Rick’s first venture into entrepreneurialism was at an auto business to help him work his way through college.
[6:04] The Phenix Salon Suites is a concept that was developed in Colorado Springs that revolves around giving salon professionals their own space where they get to set their own hours, keep all their revenue, and maintain their environment.
[7:49] Rick’s role within this system is more on the backend of the business with cash-flow management, book keeping, and operational arrangements.
[10:13] The renovations for a Phenix Salon Suite are quite extensive and require a specific buildout to make the most out of a space while also making it a unique and individualized spot.
[15:30] While Rick never saw himself as a salon guru, he began looking into the opportunity with Phenix and he saw opportunity to apply his entrepreneurial spirit from previous experiences to this niche franchise system.
[18:13] At each site, they have a manager to help with the onsite help and managing the tenants of each suite so that Rick doesn’t have to maintain presence at each of his five locations.
[21:07] The great thing about this business model is that even if the economy does slow down, people still will need to get their hair done, nails done, and other assorted body treatments. The industry is very elastic in that sense.
[24:31] Rick didn’t go through an extensive process before buying into Phenix; he did a few site inspections at other locations to be sure the quality was up to par and talked with some of the tenants to be sure this was a concept they loved. He eventually saw the unique opportunity it presented and decided to take the plunge.
[26:18] Rick enjoys the aspect of franchising where if your build your business enough, eventually it will start to run on its own.
[29:41] If you want to learn more about the Phenix Salon Suites franchise system, www.phenixsalonsuites.com.
[30:52] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.businessbyday.com
https://www.facebook.com/businessbyday/
www.scyachts.com
www.phenixsalonsuites.com
www.franchiseeuphoria.com/systems-with-rick-day/
Sami Sweeney owns and operates six Pure Barre studios in the Seattle, WA area. Raised in the Northwest, Sami has been involved in fitness her entire life. From early in her childhood, Sami competed in gymnastics and cheerleading, continuing through high school and earning a scholarship to the University of Idaho. She graduated from the University of Idaho with honors and two degrees in Finance and Economics. While in undergrad she became an avid runner and has since participated in several half and full marathons. In early 2009 Sami moved to Nashville where she became a Pure Barre teacher. It was here she fell in love with the Pure Barre technique, leaving business management to teach fitness full-time. A year later she became a Master Teacher Trainer, and traveled the southeast training new Pure Barre teachers. In 2010 Sami opened her first studio in Seattle, WA and has continued to grow the brand in Seattle for the past 5 years. She serves on the board of Pure Barre's Strategic Development Committee, is a lululemon ambassador, a member of the Bellevue Chamber of Commerce, and is actively involved in the communities of her businesses.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Our guest today is Sami Sweeney, a multi-unit Pure Barre franchisee in the Seattle area.
[3:03] Josh welcomes Sami to Franchise Euphoria.
[4:26] Pure Barre is a 50-minute, group fitness exercise that draws elements from Pilates, weight-lifting, and dance to create challenging, isometric workouts.
[5:14] Sami always knew she wanted to be a business owner but had not considered being a franchise owner as an option.
[6:27] Sami got her start with Pure Barre at the original studio in Nashville as an instructor before they had even begun their franchising efforts.
[9:04] The owner of Pure Barre recruited Sami to work for their corporate team once they decided to expand through a franchise model.
[10:01] Once she decided to become a franchisee, right away Sami committed to becoming a multi-unit owner of four locations.
[11:35] Sami really focused her efforts in opening her first location to lay a solid foundation, but she found that it was extremely challenging to get the ball rolling as one of the original franchisees.
[12:17] Once of Sami’s biggest regrets with opening her first location was the location she chose because it didn’t give her proper visibility.
[15:15] Drawing from the learning curve of her first location, she really nailed her second location, and upon relocating her first studio, found much success going forward.
[18:33] Sami faced many challenges when running multiple locations. One of the biggest was securing employees for the long-term, and as a result, she had to develop some sturdy systems to streamline this cycle.
[20:19] Two big challenges Sami faced were finding the right people to work in her business and finding enough customers to fill the studios.
[21:14] Sami prides herself on being an extremely active owner who cares about her clients and maintains a constant presence, but its important to find the balance of working on the micro level of the business versus the macro.
[23:58] At this point, Sami is not necessarily looking to grow into any new studio locations, but pouring her energy into improving her existing locations and honing in on the geographic location she’s in without spreading herself too thin.
[26:00] Sami wants any potential future franchisees of Pure Barre to be sure they do their homework on the FDD and talk with existing franchisees. Also, on a qualitative side, it’s so important to be sure that any potential franchisees feel confident that this franchise is a good fit for them because it’s more than just being passionate about the product.
[29:05] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.instagram.com/purebarrewa
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] On today’s episode, Josh is throwing it back to an episode he recorded with Bob Burg, the co-author of the Go Giver series, back in 2014. Josh has found that in going through the show archives, many of the principles from this episode are still applicable today and wanted to call everyone’s attention to it.
[3:12] Josh introduces Bob Burg, a public speaker at corporate and entrepreneurial events. While Bob is known for his book “Endless Referrals,” he has captured the heart and imagination of his readers with his book, The Go Giver.
[5:04] Josh welcomes Bob to Franchise Euphoria.
[6:01] Bob was led to write The Go Giver because he saw the need in the business community for people to develop the ability to influence others.
[8:40] The difference between persuasion and manipulation is that when you persuade someone, you are moving someone by influence to a desired action by positive means. Whereas manipulation is influence by way of threatening negative repercussions.
[14:51] Bob gives a brief overview of the five principles mentioned in the book which are:
1) Control your own emotions
2) Understand the clash of belief systems
3) Acknowledge their ego
4) Set the proper frame
5) Communicate with tact and empathy
[15:24] The difference between influence and ultimate influence is regular influence the ability to move a person to a certain thought or action. Ultimate influence is that you are doing so in such a way that everyone comes away feeling good about the transaction.
[21:00] A belief can be defined as a “subjective truth.” Sometimes one’s self-truth and actual truth fall in line together, but this isn’t always the case. A belief system is comprised of everything from upbringing to pop-culture and everything in between.
[24:15] The ego is the part of us that recognizes we are unique individuals, separate from every other person. When our ego gets out of control, we start acting in an unproductive way.
[26:20] The main ingredient to make someone take a certain action is making them feel good about themselves.
[27:52] A frame is a foundation from which everything evolves. The key to success is having the ability to reset somebody’s negative frame.
[32:05] Tact is the language of strength. Tact ties the other principles together because it is a way to correct, constructively critique, and establish framework with a proper mindset.
[33:54] The one question you can ask to keep a potential misunderstanding from taking place is “what do you mean by…?” But be sure you add a tactical softener such as “just for clarification…”
[40:29] When it comes to leadership and influence, as important as words are, it’s more who you are, which is where character comes into play.
[42:29] To learn more about Bob, visit burg.com.
[44:06] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
https://burg.com/
https://thegogiver.com/order-now/
https://thegogiver.com/the-go-giver/
https://thegogiver.com/adversaries-into-allies/
Andrea Moore has been with Discovery Point for six years. As Executive Director she is responsible for franchise owner support in areas of childcare policy, teacher training, and more. Additionally, she serves as a part of the corporate management team in planning and executing long-range goals including growth and development of the franchise system, growth of the corporate support team, and guiding new franchisees through the steps to center ownership.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Andrea Moore, Executor Director of Discovery Point, a child development center franchise.
[2:37] Josh welcomes Andrea to the show.
[3:11] Andrea first began with Discovery Point as a teacher to the teachers of the programs offered through their business.
[6:04] Andrea was surprised to learn how small the business was considering the trend of child development in the South. She saw an opportunity to invest in people and help a company grow.
[8:08] Discovery Point has been around for decades and prides themselves on slow and steady growth of quality facilities. They are currently focusing on expanding their market in China, Tampa, and Houston.
[9:45] One of the unique qualities of every Discovery Point location is their huge glass window that allows observers to see all the way to the back of the facility and into every classroom. Additionally, the facility provides a sound real estate investment for the franchisees.
[12:45] Many franchise systems require their franchisees to take on the responsibility of building out the facility location, but Discovery Point takes the lead on the buildout for their facility so that their franchisees can spend their preparation time focused on other things.
[13:21] The ideal franchisee for Discovery Point is a people person with an entrepreneurial spirit and an open mind.
[14:50] Discovery Point franchisees are required to head up a seasoned director and assistant director who run the daily operations while the franchisees can focus on business management and marketing efforts.
[15:42] Another aspect Discovery Point prides themselves on is allowing their franchisees to let their passions shine through their business. Sometimes owners plant community gardens, other directly involve the business with specific philanthropies. This is an important part of giving their specific business a face.
[17:52] The Discovery Point curriculum is standardized throughout all facilities, not just from state to state.
[20:35] In addition to focusing on the growth of their number of locations, Discovery Point is also on focusing growing their staff, specifically in marketing.
[22:37] One of the biggest challenges Discovery Point franchisees face is motivating and maintaining teaching staff.
[26:15] If you want to get in touch with the Discovery Point corporate office, you can call (770) 622-2122, and if you’d like to speak with Andrea, her direct extension is 123.
[26:43] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.discoverypointfranchise.com
www.facebook.com/discoverypointfranchise
www.linkedin.com/company/discovery-point-franchising-inc-/
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] The focus of today’s episode is to highlight another unique and interesting franchise concept that brings an interesting perspective to the realm of franchising. This episode is not an endorsement of any franchise concepts.
[2:08] Josh will be providing some information on the Anger Room franchise system for today’s episode. The Anger Room is essentially a facility that fills rooms with breakable objects with the intention of their patrons destroying everything in the room.
[3:15] Just thinking about the inception of this concept is fascinating. Somebody out there saw the need for people to have a space to release pent up angst and decided to make it a franchise system.
[4:03] The most successful franchise systems are reflections of the needs and problems of the consumers and offer a solution, even in creative outlets such as Anger Room.
[5:01] Before you buy into a concept like this or even creating a concept similar to it, be sure you think less about the end game and more about how valuable you will be to the market place.
[5:58] In an old blog article Josh wrote in 2013 called Three Common Misconceptions about Buying a Franchise, he addressed the myth that there’s no room for creativity in franchising which couldn’t be further from the truth.
[6:45] There’s nothing wrong with creating a franchise system that is creative and localized to the community it’s within.
[7:18] The takeaway point for today is when you’re thinking about your or any franchise, just remember that there are a lot of unique opportunities out there. If you can match a specific need in the marketplace that is easily replicated, there is a good chance you can turn it into a franchise.
[8:19] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
indyfranchiselaw.com/3-common-misconceptions-about-buying-a-franchise
www.angerroom.com
Jason Markowicz is the founder and CEO of Fitness Premier 24/7, a fitness club franchise that offers a variety of specialty classes to help individuals achieve their fitness goals. Jason got his start in the fitness industry with his first job out of college at a health club chain. Though the locations were successful, the constant turnover in membership really bothered Jason. Fitness Premier 24/7 was conceived to address that issue. Jason created a model that had all the great features of traditional clubs but with a focus on results-oriented, individual success plans, tailored to help clients reach their fitness goals. Additionally, Jason leads Fitness Premier’s One Team One Dream Mastermind Group with all key leaders within the company.
Disclaimer: Jason Markowicz is a client of the Law Office of Josh F. Brown. Both parties willingly participated in the interview with no incentive and strive to highlight Fitness Premier’s unique franchise concept in an impartial way.
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh introduces today’s guest, Jason Markowicz, the founder and CEO of Fitness Premier 24/7, a fitness club franchise that offers a variety of specialty classes to help individuals achieve their fitness goals.
[3:05] Josh welcomes Jason to Franchise Euphoria.
[3:32] Jason runs through how he broke into the business. From his college football career to his first job out of college, the path led him to creating the Fitness Premier concept.
[6:29] Before the inception of Fitness Premier, Jason faced some challenges in driving clientele and really honed in on putting together attractive programs with incentives along the way to bring in customers.
[8:49] Fitness Premier started back in 2006 and took the concept of affordable pricing and applied top-notch programming options with extra benefits.
[10:10] The goal of Fitness Premier is to provide smaller communities with clean, well-maintained facilities that are affordable and tailored to the client.
[12:35] Franchising with Fitness Premier was really about creating opportunities for their leadership team and establishing a career path for their management.
[13:45] It is important to take your time as a business system before you begin considering franchising. That way, you can work through the challenges of growing your brand and operating multiple locations before you franchise.
[15:10] Jason considers Fitness Premier a hybrid fitness offering where they have the traditional offerings of a fitness club but with a customizability aspect to make it fun and engaging for everybody.
[16:00] Some that make up an ideal Fitness Premier franchisee include being a people person and having a good set of leadership skills.
[20:27] If you want to learn more about the Fitness Premier system, visit www.fitnesspremierclubs.com.
[21:12] Thanks for listening! If you have questions or comments about the show, please reach out to Josh at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
jmarkowicz@fitnesspremierclubs.com
www.fitnesspremierclubs.com
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Instead of an interview, today Josh is going to discuss the culture of a franchise and why it matters.
[2:04] Josh points the spotlight on Dutch Bros Coffee, an Oregon-based franchise system. In June 2016, Forbes wrote an article about this system that details their unique process of selling franchises to only those individuals who have worked at one of their locations for at least three years.
[4:13] It is important to distinguish in your own system the ways you can set yourself apart similar to the example set forth by Dutch Bros.
[5:31] One way to do this is by raising the ceiling of opportunity for your franchise system. There are so many systems out there that have a high-turnover rate. Finding incentives to secure your employees long-term is a great way to make any system thrive.
[6:45] Josh encourages you to take a step back from your business and just take a look at what’s going on. Talk to people and see if there are any missed opportunities for incentivizing your employees on how to enhance their experience at your business.
[7:31] As a reminder, Josh is not providing an endorsement of Dutch Bros Coffee and has not reviewed anything about their business other than what he’s ready online.
[8:15] Chances are, your business is already in a competitive market space, so you have to look for ways to set yourself apart. One easy way to do this is culture augmentation.
[8:54] Instead of being so tied to the numbers of your business, think of what kind of culture you’re cultivating for your team and think through what opportunities you are providing them with.
[9:30] If you create an environment that creates opportunities for others, it will in turn create more opportunities for you and your franchise business.
[9:48] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.dutchbros.com/
www.forbes.com/sites/susanadams/2016/06/15/the-coffee-cult-how-dutch-bros-is-turning-its-bro-istas-into-wealthy-franchisees/#49a4f4523694
Gary Brackett is the President & CEO of Brackett Restaurant Group, a food service catering company that also includes two restaurant brands: CharBlue Steak & Seafood fine dining and Stacked Pickle casual dining. Prior to founding Brackett Restaurant Group, Gary was a linebacker for the Indianapolis Colts of the National Football League. During his time with the Colts, he served as defensive captain, was a starter in their Super Bowl XLI win over the Chicago Bears, and earned the title of defensive MVP for the team. After retiring from the Colts in 2010, Brackett went on to serve as a sports commentator, which he still does in addition to his role at Brackett Restaurant Group.
Disclaimer: Gary Brackett is a client of the Law Office of Josh F. Brown. Both parties willingly participated in the interview with no incentive and strive to tell Gary’s fascinating story and highlight his brand in an impartial way.
Key Takeaways:
[0:22] Today’s episode features Gary Brackett, a former NFL player turned franchisor who owns Brackett Restaurant Group. Within that company, he founded Stacked Pickle, a casual dining franchise that has taken off in the Midwest and is looking to expand nationally.
[2:28] Josh welcomes Gary to Franchise Euphoria.
[3:15] Gary Brackett is a New Jersey native who has climbed the ranks in all aspects of life with his unwavering work ethic.
[13:04] For individuals lucky enough to break into pro-sports, they sometimes achieve success and get “lazy” but Gary has always had a strong drive to continually set goals and achieve them.
[16:05] Gary semi-knew that once he retired from football he wanted to do something in the restaurant space and make a quality investment.
[17:26] While Gary considers himself a foodie, what really got him into the restaurant business was the recognition that people always approached him while he was out to eat. To maintain his brand, he started his company where he hoped people would come for his name but stay for the food.
[18:45] It has been helpful for Gary having a hand in two different types of restaurant spaces to give him exposure to how to run each system to its greatest potential.
[20:24] It has been a fruitful partnership with Jeremiah Hamman in running CharBlue since Hamman has a lifetime of experience in the food service industry and Brackett has the organizational tactics and pursuance to get a well-oiled, organized system.
[21:57] One big way Stacked Pickle makes itself stand out as a franchise is offering low rates for those looking to purchase a franchise. The way he does this is helping his franchisees find quality, second-generation locations to build out of to keep things cost effective.
[22:40] Another way Stacked Pickle stands out is by having a value-priced menu for a quality product.
[24:01] Gary has found that the work ethic he developed in the NFL has transferred over to the restaurant industry. The desire to never wanting to settle for being average fuels his drive and keeps his business on a positive growth trajectory.
[25:40] A large challenge Gary faces in the restaurant industry is the competition; new restaurants are popping up every day, so they have to be creative in their promotional endeavors.
[28:11] Gary’s large goal for Stacked Pickle is to grow 5-10 stores a year for the next 3-4 years, but he aims to obtain quality franchisees and be able to methodically plan out their success with them.
[29:28] To learn more about the Stacked Pickle franchise, head over to www.Stackedpickle.com or www.BuildthePickle.com. Additionally, Gary’s book about how to build a championship restaurant is due out in the next six months.
[30:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.Stackedpickle.com
www.Buildthepickle.com
Winning: From Walk-On to Captain, in Football and Life
Key Takeaways:
[0:22] Today’s episode of Franchise Euphoria is brought to you by The Franchise 5 package. Head over to franchiseeuphoria.com/franchise5 to learn more!
[1:01] Josh presents some statistics surrounding the parking industry and highlights an interesting franchise concept he came across called We Do Lines. This is an industry you don’t typically see in franchising and is a prime example of how any business can be a franchise.
[2:45] When franchising it is important to identify a viable market and develop a plan for how to penetrate said market in an appropriate and effective way.
[3:34] When you’re thinking about franchising, you’re really identifying a growth mechanism for your business. And although We Do Lines is a prime example of how any business can be franchised, that doesn’t necessarily mean that franchising is the right growth mechanism for your business.
[4:15] The three things you need to think about when deciding whether you should franchise your business are: what you are, who you serve, and how you serve them.
[5:45] One of the first questions Josh asks potential franchisors is “How big is the market you’re going to operate within”?
[6:20] Additionally, he suggests opening multiple locations before you begin franchising to be sure you have your operational structure in place.
[7:30] It is important not to get caught up in the idea of opening a “hot” franchise and explore the untapped potential of some lesser known systems that have unique concepts.
[8:05] If you’re curious to find out if your business is franchise-ready, head over to www.IndyFranchiseLaw.com to take a quiz that will help determine if your business is ready for franchising.
[8:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.indyfranchiselaw.com
Masha Malka is a successful entrepreneur, best-selling author, international speaker, and a mentor to thousands of people around the world. Masha’s had an unconventional start to life, when her family fled the Soviet Union as Jewish refugees when she was just 17 years old. Since that time Masha became the best-selling author and founder of The One Minute Coach™ educational system, has worked as an executive coach for over 15 years, built a successful import and distribution company, taught Business Leadership at MUIC, won Ballroom competitions, and received her Master’s Degree in Higher Education while raising three children. Her newest book, The One Minute Coach to Mastering Your Emotion addresses the timely topic of how emotions either serve us or hold us back.
Key Takeaways:
[0:22] Today’s episode features Masha Malka, an entrepreneurial coach and author, whose colorful past will inspire anyone who listens.
[2:30] Josh welcomes Masha to the show.
[3:15] Masha started coaching because she wanted pass her understanding the challenges of being an entrepreneur and actually be able to “talk the talk” with anyone who needed her expertise.
[5:50] Today, it is easy to get bogged down with the massive amount of information out there. Find the information that is relevant to you, then actually apply it in order to achieve success.
[7:00] Masha goes through her upbringing in the Soviet Union, and how easy it was to go about life without knowing that there was anything better or different outside of her surroundings.
[10:45] Masha gives a lot of credit to her parents for getting them out of the Soviet Union, especially their mom who kept applying for their family to leave.
[13:30] Masha’s family was able to come to the US because of a relative who vouched for them. They were able to gain citizenship five years later.
[19:08] Life really is about struggles; that’s what makes us grow and learn.
[22:30] Masha got her start in the entrepreneurial world in the community she currently lives in in south Spain. One day at an international supermarket, she noticed they didn’t have a Russian section and Masha jumped on the opportunity.
[23:45] One of the most important aspects in selecting an entrepreneurial field is identifying the need for that product or service.
[27:30] Masha’s passion for entrepreneurship blossomed from the creation of her business. Being able to create something out of nothing and adding value to the world is so gratifying.
[29:30] It is easy to get discouraged by others around you who have always known what they wanted to do in life and have clear-cut goals, but life is constantly evolving, and you just have to look for the need in the world when an opportunity presents itself.
[33:14] When Masha was doing a lot of seminars, she would notice that people would spend all this time and money coming to seminars but then go back to their day-to-day life without applying the things they learn. She challenged herself to change this.
[35:50] The concept of her first book, The One Minute Coach: Change Your Life One Minute at a Time, is that each chapter only takes one minute to read and apply with the hope of giving them a new perspective on things they maybe didn’t know or have forgotten.
[38:40] Now she has changed her focus helping others with decision making, which is what her new book The One Minute Coach to Mastering Your Emotion is about. She believes that if we stop being slaves to our emotions, it changes how we experience life.
[40:45] This is especially applicable for those in franchising who have to make tough and stressful decisions that affect their lives long-term.
[42:00] It is important to recognize that everything that happens to us is neutral until you give it meaning.
[44:15] If you would like to get in touch with Masha, you can email her at masha@mashamalka.com or visit www.mashamalka.com.
[45:25] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com
www.mashamalka.com
The One Minute Coach: Change Your Life One Minute at a Time
The One Minute Coach to Mastering Your Emotion
Key Takeaways:
[0:22] Josh introduces the show as a solo episode.
[0:34] One of the most important things for franchisors to get right is the Item 19 section of the Franchise Disclosure Documents.
[1:08] Item 19 includes a franchisor’s financial performance representation.
[1:30] Several years back, franchisors didn’t provide financial performance representation out of fear that it would be misinterpreted and lead to false accusations. However, this has changed over time.
[2:15] One of the biggest questions a franchisee can ask is “how will this business do financially?”
[3:37] To lay the foundation for a strong franchise system, you will have to provide your prospective franchisees with a fair representation of what the opportunity is from a financial perspective.
[4:30] When creating or revising your Item 19, you have to be aware of the difference between corporate owned stores and franchised locations.
[5:35] The key is finding the balance between being transparent while not being misleading.
[6:10] Under the new franchise guidelines, you can categorize your different outlets, but you have to do so in a fair and responsible way.
[7:25] If you can come up with an Item 19 that gives a global representation of your franchise system, which may mean including the bad locations too, you can overcome a lot of the objections many franchisees have.
[8:15] You should revisit your Item 19 on an annual basis so that it is consistently updated.
[9:05] As one of the most highly litigated items in franchising, be sure that you always consult a franchise professional before revising or drafting an Item 19.
[9:35] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
John Cohen is the Vice President of Operations at Molly Maid. John got his start in the franchising industry at 16 years old when he worked at a McDonalds franchised location. He worked his way through the ranks of positions there for five years before he decided to become a Molly Maid franchisee. Five years ago, he joined the Molly Maid corporate team as their Director of Operations and moved into the VP of Operations position in December 2014. He remains an active franchisee in addition to his corporate role.
Key Takeaways:
[0:22] Today’s episode features John Cohen, the VP of Operations for the Molly Maid franchise. In the interview they discuss what makes a good franchisee, what makes a good franchisor, and what it means to be part of a growing system.
[1:44] Josh welcomes John to Franchise Euphoria.
[2:57] John started his career in franchising as a McDonalds employee and was quickly promoted to assistant manager and then store management. The owner of the McDonalds owned six different locations and offered a unique opportunity for John to witness what you can do as a franchise owner.
[4:50] The process of purchasing a franchise looked a lot different back in the ‘90s. John knew he wanted to purchase a franchise and did his franchise research in a local library. While he didn’t find much information in the books, he noticed Molly Maid cars continuously driving by, and his interest was piqued.
[7:23] With some franchise systems, you don’t necessarily have to have a background for your specific industry, but it helps to have some sort of transferrable skillset developed already.
[10:45] Be sure you are working on your business instead of in your business. This is a common mistake franchisees make.
[12:15] As John’s first franchise location developed, he found himself needing to spend less time on the business so he joined the corporate team to help be involved with the business in a different way.
[13:12] John’s Molly Maid location is the second-largest in the system.
[18:10] The Molly Maid operations philosophy is that as a corporate team, you always use the 80/20 rule; you make decisions for 80% of the people because there will always be about 20% you need to help along.
[22:01] With Molly Maid, there have been two overarching factors that have led to struggle as a franchisee: 1) lacking the leadership and people skills to run a franchise and 2) neglecting the proven Molly Maid system to implement your own processes.
[26:05] It’s important to remember that a franchise isn’t a business in a box; you have to set up your business properly and make sure it continues to run properly without going on autopilot.
[27:36] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.mollymaid.com
www.franchise.mollymaid.com
Rick Cesari has been a pioneer in Brand Response advertising since the early 1990s. He helped create the concept of 'sell while you brand' and has been the force behind the creation of many of today's top consumer brands such as, The Juiceman, Sonicare, The Breadman, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years. He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You and Your Marketing," and his newest book, “Building Billion Dollar Brands,” is due out in Summer 2018.
Key Takeaways:
[0:22] Today’s episode features Rick Cesari, a brand guru and pioneer in brand-response advertising.
[2:00] Josh welcomes Rick to Franchise Euphoria.
[3:02] Rick has worked with several big-name companies, but they were not as large as they are today when Rick began working with them and using direct to consumer marketing.
[4:18] Rick’s experience with DTC marketing started with his passion for health and nutrition where he conducted a live “infomercial” where there was a live audience listening to their presentation on juice; by the end of the 90-minute presentation, the audience was more than ready to buy.
[6:30] His experience has shown that it is most effective to focus on the benefits of the product to the end user that you are trying to market to.
[8:58] The difference between brand advertising and brand response is that there’s always some type of offer where you’re asking people to respond. You have to put out a promotion that gives them a reason to respond.
[10:30] These concepts can be applied to service-based products as well, not just physical products. You can do this through authentic testimonials of happy customers.
[17:26] There are some marketing basics Rick likes to implement such as starting and ending each ad with a brand logo. Also, advertising giveaways can help drive people towards your products.
[19:23] Tactics for reaching and targeting consumers has changed somewhat over the years. While you can still reach a mass-audience through DTC marketing, there are many mediums that are cheaper and effective to reach directly to consumers.
[21:51] The key to building any brand is finding your unique selling proposition and pushing it toward your audience.
[23:10] Offering a very liberal money-back guarantee to get someone to try your product or service is a great way to grab the attention of your consumers.
[25:18] The priority and lifeblood of any business is sales. Focusing on how you can get sales in the door will build your brand as your business is growing.
[28:30] Most of your company’s branding happens after the sale which is formed based on the customer experience.
[29:20] Rick’s book “Building Billion Dollar Brands” is coming out on August 1, which covers many of the topics discussed in today’s interview.
[30:45] Now, Rick still works on “fun,” hands-on projects with companies to build their brand, but mostly focuses his time on writing and speaking about brand building.
[34:11] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.rickcesari.com
Chris Igou is the Vice President of US Operations at Handyman Connection. Chris first got his start in the franchising industry when he was 18 and started working for College Pro Painters. It was here he found himself presented with an opportunity to become a franchise owner. He later went away from the franchising industry only to find that he missed it which led him to join Handyman Connection in 2013.
Key Takeaways:
[0:18] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.
[1:01] Our episode today features Chris Igou, the Vice President of US Operations and Handyman Connection, a home repair company.
[2:09] Josh welcomes Chris to the show.
[2:58] Chris got his start in franchising when he was 18 years old when he worked for a company called College Pro Painters and encountered the opportunity to be a franchise owner.
[3:58] Handyman Connection is a home repair company that focuses on home maintenance repairs. They pride themselves on being a “once call, one connection” business that can handle repairs for a variety of different trades.
[6:45] Handyman Connection spans coast to coast and has over 60 franchised locations.
[7:30] There wasn’t a lot of competition at the time Handyman Connection got started. However, when the internet became more prominent, competitors were more easily accessed and began to pose a problem.
[9:00] One of their biggest challenges today is finding quality franchisees who are ready to be their own boss and ready to leave their stable day jobs.
[9:55] To secure their quality franchisee candidates, they make sure they provide them with quality information that is neither vague nor overwhelming. Then they’ll host a standard discovery day. The key is to making sure it is a favorable partnership for everybody.
[10:57] On the franchise side, they utilize social media and are partnered with various coaches and brokers that will spread their name to franchisee candidates.
[12:20] Handyman Connection has a franchise development team that vets all interested parties to make sure the basic needs are present and to be sure that they move forward with serious inquiries only.
[14:00] Once a franchisee has signed on, they are then turned over to their various teams: Operations, Launch, Development, and Growth. These teams represent the different stages in a franchised location’s first year of life and the franchisees move linearly through the various teams in their first year of being open.
[15:30] Handyman Connection went through an internal remodel when Chris joined them in 2013. Initially he took on all the roles mentioned above, but with the business demand, he decided to implement this coaching system for their franchisees so that they could move in the right direction and execute the brand properly.
[17:23] Their corporate team is structured around a coaching mentality over the typical audit mentality that comes with corporate franchising teams.
[23:05] The ideal franchisee for HC is not necessarily a “handyman” themselves. They’re looking for good business owners who is good at building their location’s team and finding the right people for specific customer needs.
[25:16] Thanks again for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.handymanconnection.com
www.facebook.com/HandymanConnectionCorporate
www.youtube.com/user/HandymanCorporate/featured
https://franchiseopportunity.handymanconnection.com/
Eileen Huntington is the CEO of Huntington Learning Center, the nation’s leading tutoring and test prep franchise, which she co-founded with her husband Ray in 1977. Eileen was a teacher in NYC and NJ where she witnessed students struggling firsthand, and she and her husband were able to translate those lessons from her classroom to pioneer the $4 billion+ tutoring industry. Eileen's most recent honor was being named the 2017 IFA Entrepreneur of the Year.
Key Takeaways:
[0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.
[1:00] Our episode today features Eileen Huntington, the CEO and founder of Huntington Learning Center, a franchise system built upon over forty years of dedication to quality children’s education.
[2:08] One of the things you should pay attention to in today’s episode is how much effort and strategizing went into this system before Eileen and her husband decided to franchise.
[2:35] Josh welcomes Eileen to the show.
[3:05] Huntington Learning Center has 300 franchise location in over 41 states.
[5:42] Eileen had the educational experience and her husband, Ray, had the business experience needed in order to get their business started.
[7:50] By 1985, they had opened eighteen centers. This was the point they decided to pursue franchising.
[12:13] When they first expanded to their second and third locations, they realized that in order to grow, they were going to need more people who were trained properly and were likeminded.
[16:42] They decided to franchise when they realized they had a system that could taken to a national scale.
[20:10] The tools Huntington Learning Center uses to reach out to franchisees include various internet platforms, brokers, searching, and portals.
[21:00] Most franchise systems have fifty units or less.
[22:50] Huntington Learning Center has helped over one million kids since its inception. Crafting a business that reaps personal rewards that make you feel fulfilled helps drive success.
[28:11] Thanks again for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.HuntingtonHelps.com
www.HuntingtonFranchise.com
Twitter: @TutorHuntington
Facebook.com/HuntingtonHelps
https://www.facebook.com/HuntingtonFranchise/
https://www.youtube.com/user/huntingtonhelp
https://www.youtube.com/user/HuntingtonFranchise
https://www.linkedin.com/company/huntington-learning-center/
Instagram: @huntingtonhelps
Tom Portesy has been president of MFV Expositions for more than 18 years, and added CEO to his title in 2009. With more than 25 years of global sales and executive management experience, Tom oversees the team that produces the three leading franchise events in the U.S., and is active in many International franchise events operated by MFV Expositions or strategic partners. Working closely with the International Franchise Association and many franchise associations around the world, Tom has participated as a panelist and moderator in countless educational seminars and symposia. Previously, Tom owned an advertising and PR firm and was a founder and Group VP of an instant printing franchise. He has been married for over 33 years and has 4 children.
Key Takeaways:
[0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.
[0:58] Our episode today features Tom Portesy, president and CEO of MFV Expositions. Tom leads his team in producing the premier franchise events in the U.S.
[4:44] Before he was in expositions, Tom was involved with a printing franchise, a business that sold instant printing and advertising specialties. They quickly learned it was a duplicatable model and within a few years had 150 units in the U.S.
[6:56] MFV is a trade show company based in New Jersey that produces four U.S. shows a year and numerous other shows internationally.
[9:45] Expos are not just about shaking hands and making connections. They also showcase various speakers and host seminars with a variety of topics that cover all aspects of franchising.
[11:25] The biggest misnomer that people think about franchising is that it’s all about food and becoming a millionaire. People would be shocked to know franchising touches every industry.
[13:00] Just because something is considered the “hottest” franchise, it doesn’t necessarily mean that’s what you should want to buy into.
[13:55] Becoming a franchisee is not necessarily for everybody. A franchisee is a certain type of entrepreneur who is ready to work hard but they want the proven system.
[16:00] Franchisees can still have creative liberties, but you have to prove yourself to the franchisor before your ideas will be heard.
[16:50] Not every business makes for a good franchise. A good franchise system offers a good product/service that can be delivered by nearly anyone.
[20:45] A good franchisor will make working capital part of your investment. If they don’t – run.
[22:10] The International Franchise Expo is coming up in New York this summer (May 31 – June 2). If you want to attend as a guest or have a booth, go to www.ifeinfo.com.
[23:39] Additionally, IFE is conducting a contest where you could win up to $25,000 to start your own franchise, plus a free trip for two to attend the expo. To learn more, head over to www.ifeinfo.com/franchiseme.
[24:38] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.ifeinfo.com
www.infeinfo.com/franchiseme
https://r1.events-registration.com/IFE2018/)
Ryan McCarty is an author, speaker and the co-founder of Culture of Good, Inc. Building upon the success of his award-winning program at TCC-Verizon, a Verizon retailer with over 800 stores, that inspires employees, ignites positive change in the world and impacts their bottomlines, Ryan and TCC-Verizon CEO Scott Moorehead created Culture of Good to teach for profit companies how to operate with the soul of a non-profit. Ryan helps other organizations engage the hearts of their employees, empowering them to make changes in their communities. His work has been featured in Inc. Magazine, Forbes, People Magazine, Huffington Post and more.
Key Takeaways:
[0:21] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.
[0:58] Our episode today features Ryan McCarty, the author, speaker, and co-founder of Culture of Good.
[3:42] Before beginning Culture of Good, McCarty devoted his life to non-profits. He was a pastor for 17 years, built a school in Zambia with his wife, and created many after school programs in the Midwest.
[8:30] Founded in experiences from his upbringing, McCarty’s philosophy has always been “looking for ways to mobilize groups of people to make the world a better place.”
[9:58] There’s a gap between the profit that’s necessary for a business to be successful and the purpose that’s necessary for employees to be productive.
[13:26] To begin shifting this culture, you will have to grab your employees’ attention. Emotionally disruptive moments (i.e. big backpack giveaway across the country) can help to do this.
[14:28] Emotional Operating System: Where employers can operate their business through doing good but engages the passions of their employees and customers all the while aligning with the strategic intent of the company.
[18:15] Implementing this type of system can be tricky on a large scale. McCarty suggests a three-tiered strategy where everyone is collectively doing good across the country, then leveraging social media so that everyone could see the good that was being done together.
[20:45] Find the essence of your business.
[23:15] Do a culture diagnostic that evaluates the essence of your business, your employees, and your customers and find how those align.
[24:45] McCarty conducted an analysis of the efficacy of his efforts with TCC and found that employee turnover was down by 20%.
[29:05] These concepts are so important to franchising because if you improve your quality of employees, your brand and overall success will improve as well.
[34:09] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
www.cultureofgood.com
https://www.instagram.com/cultureofgood/
https://www.linkedin.com/company/15244058/
https://twitter.com/cultureofgood
https://www.facebook.com/cultureofgood
https://www.youtube.com/channel/UC_2KK_LPLf6AqbmzfmflFiQ
http://www.collegementors.org/
Key Takeaways:
[0:21] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.
[0:58] Our episode today features a deep dive with Josh on three things that might be holding your franchise back from the type of growth you would like to see.
[1:55] The three biggest things Josh has found that hold franchises back from growing properly are operations, the model, and direction.
[2:14] Many franchisors believe they are operating properly, but upon closer inspection, he finds many systems don’t have a well-thought out operations system that can be easily handed off to their franchisees.
[4:04] As an entrepreneur, you need to determine where your deficiencies are. A good way to do this is by going through the Operations Manual for your business, potentially with other employees or professionals, and trying to put yourself in the role of someone who knows nothing about your system when you read through it to see what isn’t explained thoroughly.
[5:55] The better system you have in terms of Operations, the easier it is to get your franchisees onboarded to your system.
[6:45] Many times, new franchisors are trying to operate as lean as possible, but in this business you have to think multiple steps ahead. Build your franchise team to look like what you want it to look like in a year from now.
[7:50] Regarding the issues with model, it is not only a struggle to determine how your model will fit in other locations, but many franchisors have a hard time determining what their model actually is.
[8:48] One of the best ways to get more interest in your franchise is by putting forward a clean, simplified, easy-to-follow system.
[10:45] A great way to tweak your model is to take a step back and think about what the one thing that helped lead you to the success you had was and find a way to implement that as a service to your franchisees.
[11:15] Once you become a franchisor, there’s a tendency to want to sign up every person who wants to be a franchisee. Do not give in to this.
[12:15] It is so important for new and emerging franchisors to put together a strategy for “direction” or franchise growth.
[13:00] Focus on your 100-mile radius and figure out how you can map out how many locations you can successfully open within that area.
[14:25] Identify the locations, regions, and spots you want to be and then figure out a plan for how you’ll get into those locations. Then, once you find your location, start doing research to determine how you’ll find people that fit the profile of your ideal franchisee.
[16:17] Thanks again for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this episode, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
www.franchiseeuphoria.com/franchise5
Matt Sheppard is the Chief Operating Officer of The Hummus & Pita Co., a fast-casual Mediterranean concept geared toward national expansion. Before stepping into this current position, Sheppard held multiple senior leadership roles at McAlister’s Deli, including Vice President of Operations for Franchise Operations and Senior Director of Company Operations.
Key Takeaways:
[0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.
[0:58] Our episode today features Matt Sheppard, the COO of The Hummus and Pita Co. Matt leads the company’s franchising efforts and today he sheds light on the methods they used to expand at a manageable and strategic rate.
[3:15] Matt gives an overview of The Hummus and Pita Co. and gives insight on what makes this concept so unique when compared to other fast casual restaurants out there.
[6:20] Before getting started with The Hummus and Pita Co., Matt moved through the ranks at various franchise systems.
[8:07] Matt views franchisees as an additional partner who is well-qualified to be running a segment of the franchisor’s business. You don’t just want to get numbers, but someone who is like-minded and will run your business well.
[10:45] It is so important to flush out your concept before franchising. Even if people are breaking down your door wanting to join your concept, you are doing them a disservice by not making sure your foundation is well built.
[12:24] When your concept is thriving, people will come to you for the opportunity to get involved as a franchisee, even if you aren’t yet offering franchises.
[12:50] The Hummus and Pita Co. has developed a branding strategy that involves Area Developer Agreements where they sell their franchises 5 locations at a time, which is where they get their target of 100 franchises in a year.
[14:45] With an Area Developer Agreement, you agree to open a certain amount of franchise locations over a definitive timeline, but you don’t necessarily have to have each specific location mapped out when you sign on.
[16:29] For Matt, the biggest surprises in franchising has been overcoming the growth phases. Sometimes you have to realize that when you have a plan in place and then you get franchisees who open the doors, you may have to admit that things need restructured a bit and accommodate for those changes.
[17:59] The ideal franchisee for The Hummus and Pita Co. is someone with an entrepreneurial spirit while also being able to navigate the operational challenges that come with franchising.
[20:08] If you want more information on The Hummus and Pita Co. head over to www.hummusandpita.com.
[20:29] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this episode, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
franchiseeuphoria.com/franchise5
www.hummusandpita.com
www.facebook.com/TheHummusandPitaco
@thehummusandpitaco
Douglas Bertram, CEO and owner of Structural Elements® has been treating orthopedic conditions for over twenty years. He has turned his clinical success and proprietary approach into a franchise concept. Now offering Structural Elements® Orthopedic Wellness Clinics as franchise opportunities, they have four locations and aggressive expansion plans for 2018. In addition to his love of working with the human body, Doug has a love of modern design. Effective treatment, modern clinic design, and a simple business model are what he trusts will be a recipe for success.
Key Takeaways:
[0:27] Today’s episode is brought to you by Franchise 5! The key to long-term success is through smart, strategic growth. To learn more about this program, head over to FranchiseEuphoria.com/Franchise5.
[1:00] Our episode today features Doug Bertram, a CEO and owner of Structural Elements, an emerging franchise concept that offers orthopedic wellness clinics.
[1:50] Today, you’ll learn about how Doug learned about turning his business into a franchise, how he focuses on “systems theory”, and how he found his ideal franchisees.
[2:42] Structural Elements is an orthopedic wellness clinic that looks to prevent early degeneration of bones and joints and focuses on balancing the structures of the body.
[6:25] There is a huge need for change on how orthopedic medicine is practiced in the U.S. While insurance companies will reimburse for treatments, therapists are finding themselves concerned with the reimbursement rates.
[7:15] Structural Elements has developed a simplified process that allows for assessments that take less time and subsequently wellness plans that are faster to execute.
[8:01] In an industry surrounding the human body, developing intellectual property protection can be challenging to do through an education model alone, but the franchise model gives you basic protections against what somebody can say that they’re doing in relation to your process.
[10:00] One of the hallmarks of franchising is taking something that is complicated and simplifying it for reproduction and growth.
[12:50] One way to simplify is to let people do what they do best. For that reason, when looking for franchisees, you don’t look for people specific to your product, but prior business owners and franchisees.
[16:15] Personal relationships are the key to long-term success. Identifying a dozen or so people who could be considered “influencers” for your business and taking them out for coffee to get to know them and help show them how they can be a part of your business is an easy way to lay the foundation for business success.
[18:45] The more complicated your message is, the more effort you have to make to educate people about your business, but it can be done.
[20:12] If you take an existing franchise owner, especially those in an already-saturated business environment such as boutique fitness, you will often find they have experienced the success of those businesses, but now that it is getting overpopulated, they are looking for more niche-focused opportunities to supplement their existing franchises, which is why they make such great franchisees for this industry.
[24:20] The learning curve in the franchise world is so steep that you just can’t do it cheap. If you try to do it all of your own, you are going to waste your time and then ultimately go pay somebody to do it for you anyways. Understanding that there are professionals out there to help you get on your feet whether it is an attorney, designer, marketing associate, etc. is crucial.
[28:00] It is important to look at your franchise as a whole system rather than in individual units. As the franchisor, your role transforms as you experience growth and you have to learn to look at the big picture rather than the more hands-on role you were accustomed to previously.
[32:45] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
franchiseeuphoria.com/franchise5
Structuralelements.com
doug@structuralelements.com
Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars.
Key Takeaways:
[3:40] Regardless of if you are a large company or an up and coming one, many people enter into “growth” with the mindset that it’s a competition, but that strategy rarely has long-term success.
[5:19] Why only 1% of companies capture 80% of category growth.
[7:34] For category minded growth, a great exercise is to pose a question for yourself within your industry, for example in a market where there is a steady stream of people purchasing fried chicken, how do you double the amount of consumers purchasing fried chicken?
[8:13] There’s only three ways to grow your category: grow the number of people who consume your category, increase the number of units per person, or increase the price per unit.
[10:05] Ask yourself, what are you famous for? And never forget that’s what you are famous for and that you will never lose that distinction.
[14:47] Morbid or not, never underestimate the laziness of the American consumer. Making people’s lives easier to give you money is always a good thing.
[17:37] In order to grow, you must first identify and target where your category might “spike” and recognize the potential that it could fail if you make a miscalculation on where the demand actually is.
[21:37] Oftentimes, data scientists are unable to connect demand in ways that make logical sense. Typically, the answer does not like within the data, but within the consumer context.
[23:20] For every Super Consumer out there, there are two to three people who would like to be like them but don’t know how.
[26:34] People are not born Super Consumers. They evolve that way based on a series of life-triggering events.
[28:23] Find the origin stories of your Super Consumers, and target your growth based on those demographics.
[32:47] The magic of marketing is found in these outlier consumers. If you hear a reference to a place or for a service from three different, credible sources, you’re gonna go.
Mentioned in this Episode:
www.FranchiseEuphoria.com/Franchise5
josh@franchiseeuphoria.com
eddiewouldgrow.net
Eddie Yoon
Today we welcome to the show Joe and Bix Bickson, a father/son duo who focus on “future hacking” and transformational conversations with leaders of great businesses. A Future Hack is to get inside your guts, the guts of your organization and develop the ability to create and fulfill the future of your choosing. Bix and Joe's method is a practical approach to impact our everyday thinking and actions. Their intention is to literally break open what is possible for you and your business. The Bicksons have been instrumental in helping companies find alignment around their values and mission in the world, working closely with teams at all levels in the organization through a deep and iterative process.
Show Notes:
[3:05] One of the biggest challenges in franchising your business is adapting for the inevitable growth that comes as more people become part of your system.
[6:30] Differentiating doing work for people and doing work with people.
[7:46] Making the simple confusing is easy, but making the confusing simple is mastery.
[8:36] Begin by considering what actually causes us to act the way we act and what causes those around us to act the way they do.
[11:05] It is possible to listen to a conversation and critically think through if the content reflects what you believe the future of your business is heading toward.
[14:58] The importance of acting consistent with the conversations that we are listening to.
[18:20] People consistently attack the most vulnerable instead of confront the most powerful.
[20:15] Why 75% of change efforts fail.
[21:30] Ideas are never powerful enough by themselves to have traction, unless you have leader-backed commitment.
[22:10] How does a leader develop themselves?
[24:10] It is possible to harbor doubts and worries while still having commitment.
[25:35] Leaders are there to create an extraordinary future for their business and create the pathways for those they are leading.
[30:15] The combination of being ruthless and compassionate is the secret ingredient for leading your team.
[35:26] Recognizing that we can commit to extraordinary outcomes and creating the path to fulfill them. It is our job to remind each other of what’s possible.
Mentioned in this episode:
www.Franchiseeuphoria.com/franchise5
bix@bickson2.com
joe@bickson2.com
http://thebixbook.com/
http://bickson2.com/
josh@indyfranchiselaw.com
Key Takeaways:
[0:17] Introduction to Franchise Euphoria and goals for 2018.
[1:20] This season is dedicated to helping those that are seeking to turn their businesses into a franchise and do it well.
[2:57] Kicking off this season with an interview with Josh Elledge who has worked with me to develop a product to help early-stage franchisors grow their brand through targeted PR, marketing, and branding in specific and targeted geographic locations.
[7:00] What I get asked more than anything else, how do I expand and grow my franchise system in a stabilized and strategic way?
[8:35] It is more difficult to get your first five franchise locations than any others. It’s not just about getting people in these locations, but the right people there.
[10:45] How do we improve the decision-making process for potential franchisees and ultimately overcome the fear of the unknown as a franchisor?
[14:25] If you’re serious about getting ready for franchise growth, here’s what you need to start doing immediately to improve your odds for success.
[15:55] If you want to attract quality, you have to be quality yourself.
[19:13] Why reaching out to the media is crucial and why spamming everyone you know is ineffective.
[24:32] The first step for any franchisor is to grow and dominate within your own 100 mile radius before going beyond.
[25:47] One of the quickest ways to kill your franchise system is to overleverage yourself and get the wrong people in your system.
[28:45] The Franchise 5 is about giving a voice and opportunity in reaching their dreams and doing it in a way that’s authentic to them by building upon their strengths and vision for their company.
[29:48] If your website hasn’t been updated in the past three years by a professional, it’s time for a change.
[33:01] What would I find if I did a Google search for the name of your company? No results are a red flag.
[34:12] The two most critical business-to-business social media platforms are LinkedIn and Twitter.
[38:07] One of the biggest surprises that franchisors find when franchising their business is that your role as the owner will inevitably change.
[39:37] How to get started with the Franchise 5 program, and why it may or may not be the right choice for your business.
Mentioned in This Episode:
josh@franchiseeuphoria.com
josh@upendpr.com
franchiseeuphoria.com/franchise5
www.upendpr.com
We have the opportunity to talk with Matt Miller from School Spirit Vending. This is his second time on our show and since his last visit, his business has grown tremendously. He is approaching 109 locations. Matt transitioned from a distributorship model to a franchise model. There are have been challenges along the way, but today he has a thriving business that provides passive income for families and allows schools to fundraise through vending machines.
He continues to grow and develop his business. His focus is on people and maintaining a positive culture. He delivers two podcasts a week to his team. He believes it is his responsibility to provide value and help his franchisees be as successful as possible.
Key Takeaways:
[:36] Matt Miller is welcomed to the show.
[1:57] Matt recaps what School Spirit Vending is.
[3:00] In the beginning, School Spirit Vending often starts as a side hustle for franchisees.
[5:41] School Spirit Vending is a system where proprietary vending machines are set up in schools. They provide students the opportunity to buy school spirit items.
[6:06] Focus shifts to the process Matt went through to transition his business to a franchise system.
[8:15] Transitioning from a distributorship model to a franchise model.
[15:15] Building a team to help the operational aspect of franchising; bringing in expertise when needed.
[18:10] Matt spends the majority of his time working with franchisees, focusing on maintaining culture, leadership, and training.
[20:40] A private podcast for people inside the business is a great way to communicate and educate team members. It also allows a way to share the success of individuals.
[23:23] The podcast is a win-win for everyone and is an excellent resource.
[25:45] Challenges of being a franchisor include having a steady stream of prospective franchisees, reaching new areas, and keeping up with the legal ramifications of being a franchise.
[29:25] Matt has written an ebook available for anyone interested in the possibility of becoming a School Spirit Vending franchisee. You can also check out his Vending Secrets course.
[30:50] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
Schoolspiritvending.com
Mybusinessonpurpose.com
Ssvbusiness.com
Ssvbusiness.com/franchiseeuphoria/
Matt-miller-u.thinkific.com/courses/vending-secrets-to-passive-income
Victoria Murray is a Senior Regional Director for a franchise called OpenWorks, a leading national commercial cleaning and facilities services company established in Phoenix, Arizona, in 1983. Through their franchise owners and preferred partners, OpenWorks services more than 2,500 facilities each day across the United States. They offer more than simple cleaning and maintenance. They help their customers fundamentally improve their work environment. Their services include janitorial, landscape, maintenance, pest control, handyman supply management, and much more.
Key Takeaways:
[1:19] Josh welcomes Victoria Murray to the show.
[2:55] The founder, Eric, started OpenWorks in 1983 to franchise commercial cleaning services.
[3:08] Victoria tells how OpenWorks grew into a national organization.
[4:23] OpenWorks has advantages that set them apart from other commercial cleaning franchises. Victoria explains the differences.
[5:32] Victoria mentions the relatively low cost of entry to purchase an OpenWorks franchise and other advantages enjoyed by franchisees.
[6:19] Victoria covers how a new OpenWorks franchisee starts up.
[9:12] OpenWorks franchisees do commercial cleaning. A franchisee at a growth point can branch into additional service offerings for multiple revenue streams.
[15:20] Victoria talks about the continuing growth of OpenWorks. Their structure is the key. Regional support offices help different markets replicate success.
[17:59] OpenWorks has many national customers. These organizations can consolidate services across the country by using the same franchise system at different facilities.
[19:48] OpenWorks conducts in-person training in regional markets.
[21:39] Franchisees can find their own customers, besides the customers provided through OpenWorks and franchisees can get back office support for these customers.
[22:45] For more franchise information go to OpenWorksFranchise.com or to Facebook at @OpenWorksAZ or Twitter at @OpenWorksAZ.
[23:30] Thanks again for listening, and, if you enjoyed this interview, please leave us a review on iTunes. If you have questions for Josh or would like to contact him, reach out to Josh at Josh@franchiseeuphoria.com.
Mentioned in This Episode:
Josh@franchiseeuphoria.com
OpenWorks
Victoria Murray
OpenWorksFranchise.com
Facebook: @OpenWorksAZ
Twitter: @OpenWorksAZ
Nunzio Presta is an ex-professional athlete turned entrepreneur. He is the founder and CEO at BizON. BizON is an online marketplace where people can buy, sell, and grow businesses or franchises. It is a community of people looking for opportunities to connect with buyers or sellers. There are also resources available for people who may need some guidance in the process of acquisition. His company is growing and is a fantastic place to look for business opportunities.
Key Takeaways:
[1:12] Josh welcomes Nunzio Presta to the show.
[2:01] Nunzio was a former professional hockey player; the Canadian go-to sport.
[3:15] BizON is explained in more detail by Nunzio.
[4:06] The story behind how BizON began.
[6:28] How the marketplace works; how to utilize and get involved in the market; three types of offerings in the marketplace.
[10:36] Subscription fee breakdown for a franchisor looking to attract leads through the marketplace.
[12:59] What does franchisee involvement look like in the marketplace?
[15:25] Nunzio discusses the challenges of launching BizON.
[17:33] BizON is growing and has over 5,000 active users.
[18:35] BizON is a community growing and connecting buyers and sellers and it is worth checking out.
[20:20] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
MyBizON.com
Today I’m excited to introduce Frank Cottle. He is the CEO of Alliance Virtual Offices, as well as a Chairman for The Alliance Business Center’s Network. He is an expert when it comes to virtual work spaces, flexibility, and third place working. He’s spent close to 30 years meeting the needs of small businesses and entrepreneurs. Frank is the go-to authority on cost-effective, smart, and flexible work space.
Key Takeaways:
[2:00] Frank started his company.
[3:40] Frank explains the value provided to entrepreneurs and business owners through virtual offices.
[5:11] “Just-in-time” officing is an economic advantage of virtual offices.
[7:30] Frank describes third workplace.
[9:41] Alliance Virtual Offices is similar to a franchise in the way they have scaled their business.
[10:44] Alliance Virtual Offices allows companies to casually move in and out of markets to help them scale quickly.
[11:19] Frank mentions a licensing program they offer in selected markets.
[12:30] How to bridge the gap when clients want to cross international borders into new markets.
[17:00] It is more efficient to leave people where they are.
[18:20] The onboarding process for new clients through Alliance Virtual Offices.
[21:40] Franchisors often use meeting rooms or temporarily use virtual offices as they grow and move into new areas.
[22:55] Venture capitalists are common customers because they want what they are investing in to be successful.
[26:24] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
Alliancevirtualoffices.com
Allwork.com
Facebook.com/alliancevirtual
Twitter.com/alliancevirtual
Linkedin.com/company-beta/1493610/
Today I’m thrilled to have on Nathan Hirsch. Nathan is a serial entrepreneur, an expert in remote hiring, and an e-commerce guru. Since he began selling online in 2010, Nathan has sold more than $25 million worth of product. He is now the cofounder and CEO of FreeeUp.com, the hands-on hiring marketplace connecting hundreds of online business owners with reliable, pre-vetted, remote workers. FreeeUp is redefining how businesses are able to hire remote freelancers online. Nathan has a really cool story to tell behind his business and how many employees he has, which we’ll get into in this episode. Welcome Nathan Hirsch!
Key Takeaways:
[1:44] The topic of hiring remote business owners is relevant for almost any business owner today.
[2:08] Nathan built a multi-million dollar business out of his college dorm room, and he learned his first hiring lessons in that business.
[4:08] How is FreeeUp different than other online hiring platforms?
[5:28] FreeeUp can help you to hire a wide variety of remote workers.
[7:43] How do you know if you need a remote worker?
[9:43] What businesses are hiring the most remote workers?
[10:45] What is the hiring process like with FreeeUp?
[12:53] If you don’t know what you’re doing, you need to hire an expert.
[15:18] Step one is identifying what you want.
[18:37] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
FreeeUp
Online Hiring Mastermind Group
www.facebook.com/FreeeUpMarketplace
Bill Troy is an Inc. 500 CEO and a natural-born contrarian, who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s forthcoming book Clicksand: How Online Marketing Will Destroy Your Business (And the Unlikely Secret to Saving It), is an explosive wakeup call and warning for business owners, about the dangers and hypocrisy in online marketing. In Clicksand, Bill compares giant firms like Hubspot, Google and LinkedIn, as well as local agencies and consultants, in towns big and small, to snake oil salesmen of the 1800s.
Key Takeaways:
[1:23] So many businesses think they are building relationships with clients while they are in fact damaging them.
[3:34] Bill has been a rule-breaker from the very beginning, and he continues to defy norms in the marketing world.
[4:57] What is the danger in online marketing?
[5:57] How do you balance technology and intimate customer relationships?
[7:34] Social media is a bridge to relationship development, not a substitute for it.
[8:39] How does Bill help companies improve their marketing?
[10:11] Marketing can be annoying and ineffective.
[11:19] There are two groups in the online marketing world: the evil group and those that really believe in the industry.
[13:59] Josh bought into the marketing myth earlier in his business.
[15:03] Bill offers special relationships training from his website.
[16:46] Bill is offering three free gifts to Franchise Euphoria listeners.
[18:35] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
Civilis Marketing
Today I got to interview Jeff McManus. Jeff is the Head of Landscape Services at the University of Mississippi, and a grower of plants, people, and ideas. Jeff is a problem solver who understands that doing more with less is a 21st century mandate. Faced with a multi-million dollar landscaping project, a demand for excellence and high productivity, and a stagnant budget, Jeff knew that growing the people would be critical for growing the plants.
Key Takeaways:
[:35] Jeff has done amazing things for the landscape department at the University of Mississippi, but he thinks of himself primarily as an entrepreneur.
[1:46] If you want to make money, save money, and have more time, you must be proactive with your team.
[5:07] Jeff tells us about how his landscaping business is structured, and how he keeps structuring himself out of a job.
[8:42] Leaders determine team mindset.
[10:04] Jeff’s Landscape University program took about four years to develop, but it has significantly increased productivity and accountability.
[12:32] You have to understand what motivates your team.
[15:50] Jeff is happy to see his past employees start their own landscaping businesses.
[17:55] How do you find the time to put systems and processes in place?
[19:19] Jeff has created a conference called How to Create Your Own Landscape University.
[23:11] Jeff coaches business owners and is very picky about whom he works with.
[26:05] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
Drive: The Surprising Truth About What Motivates Us, by Daniel Pink
JeffMcManus.com
Jeff McManus on Facebook
Jeff McManus on Twitter
Today I’m thrilled to have Adam Anderson on as our guest. Adam is a longtime small business owner who also happens to be one of the leading authorities on small business cybersecurity. He is a serial entrepreneur, author, and founder and chairman of Palmetto Security Group. With twenty years in cybersecurity, and thirteen as a small business owner, Adam is positioned to understand both sides of the cybersecurity equation in a way most aren’t.
Key Takeaways:
[1:41] Josh has been a victim of cyber fraud.
[2:32] Adam has been involved in starting fourteen companies.
[3:55] How did Adam become involved in cybersecurity?
[5:15] Business owners naively assume that they won’t be affected by cybercrime.
[7:50] What are the main cybersecurity threats that business owners should be on the lookout for?
[9:59] What should business owners look for in a cybersecurity insurance policy?
[16:11] The impact of a single cybercrime can be huge.
[17:42] Adam is offering a free, online self assessment for Franchise Euphoria listeners at adamanderson.info/euphoria.
[19:22] Most cyber attacks happen to small businesses.
[23:11] Who is the Shadow Broker?
[24:45] To learn more, please visit adamanderson.info/euphoria.
[26:05] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
Palmetto Security Group
Small Business Cyber Security: Your Customers Can Trust You...Right?,
by Adam Anderson and Tom Gilkeson
“Cyber Crime Isn’t About Computers, It’s About Behavior,” Ted Talk by Adam Anderson
AdamAnderson.info
Scott Alan Turner is a financial rockstar who went from a “money moron,” at age 22, to a self-made millionaire just 13 years later. Scott is an early retiree who spends his time helping people get out of debt faster, save more money, and retire rich. He is the radio and podcast host of The Scott Alan Turner Show, and the bestselling author of a great book called The 99 Minute Millionaire. In that book, he goes through the process and steps of how you can get out of debt, make more money, and make it last. I’m really excited to welcome Scott on as our guest today, and I’m confident that you’ll learn a lot from our conversation.
Key Takeaways:
[2:07] Like most people, Scott came out of college with very little financial knowledge.
[3:16] Scott has owned eight companies over the past 15 years.
[5:45] Scott used to work evenings and weekends on his “side-hustle.”
[7:08] Scott finds it very rewarding to help others find financial freedom.
[8:05] People kept asking Scott how to get started investing, so he wrote a book and started a podcast to teach about compound interest.
[9:04] How did Scott decide on the title of his book?
[9:49] Have at least six months worth of savings.
[12:11] The number one reason that small businesses fail is lack of capital.
[12:45] A lot of business owners make financial mistakes when they decide to grow.
[14:00] There is a healthy balance to be struck between limiting risk and leveraging debt.
[17:40] Scott takes questions via email, and answers them on his podcast.
[20:06] Decide on your long term goals, and work backward from there.
[21:10] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
Scott’s Special Link for Franchise Euphoria Listeners
The Scott Alan Turner Show
Scott Alan Turner on Twitter
Today I’m excited to interview Kathy Knowles. Kathy is a speaker, trainer and consultant who teaches people about a seven-step system for creating more purpose, profit, and possibilities. She works with business owners to gain more dedicated and loyal employees and customers, and ultimately, her clients are able to make the leap onto a much bigger playing field. I hope you enjoy our interview as much as I did.
Key Takeaways:
[1:28] Kathy has a background in Human Resources, but eventually decided to dedicate her time to her passion, which is helping business owners get the right people on their team.
[2:51] Through firsthand experience, Kathy has developed a formula to hire right the first time.
[3:45] Seek out the best employees, instead of waiting for them to come to you.
[4:49] You can always work on someone’s skillset if they have the right attitude.
[5:58] Right off the bat, you should weed out applicants who don’t pay attention to detail.
[8:14] Do a “trial run” in the interview.
[10:03] Sometimes employees are doomed to fail by their superiors and a lack of leadership.
[12:33] What can business owners do to create a good work environment for Millennials?
[14:44] Many business owners have the wrong idea about how to get customers.
[16:22] What does Kathy’s seven-step process for entrepreneurs entail?
[18:48] Kathy typically works with businesses with three to fifty employees, but she even works with solo entrepreneurs.
[19:46] Many people think they need to hire an assistant before they actually do.
[23:53] Business owners must set standards of accountability for their teams.
[25:37] Connect with Kathy on her website, and please enjoy the free gift of her ebook, Find and Fill:The Ultimate Playbook for Creating Your Dream Team.
[27:44] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode:
Find and Fill:The Ultimate Playbook for Creating Your Dream Team, by Kathy Knowles
Kathy Knowles’ Intuitive Strategies on Facebook
Kathy Knowles on LinkedIn
josh@franchiseeuphoria.com
You’ve built a successful business, and think you’re ready to franchise it. But how can you be sure? Today our host, franchise expert and attorney Josh Brown, shares six things to consider before taking that leap, and some of them might surprise you.
Key Takeaways:
[:42] Josh is frequently asked by people if they should franchise their business.
[1:35] It’s a good idea to have two operating locations before you franchise.
[2:55] The current success of your business is a big indicator of whether or not you should franchise.
[3:25] You must understand the numbers.
[4:04] Most businesses start out very simple and aren’t based on a solid strategy.
[5:33] You should have a proven system that you can explain.
[5:50] Your system should be simple.
[6:44] Keep your eye on the focus of the business.
[7:00] You must have an operations manual.
[8:24] Josh has created an operations manual template. If you are interested in using it, email him at josh@indyfranchiselaw.com.
[8:51] Not all operations manuals are created equal.
[9:30] Know your market size.
[10:24] Dominate within a 100-mile radius, and then expand from there.
[12:22] What ongoing value can you as a franchisor add to your franchisees?
[15:53] Thanks again for listening, and please, reach out to Josh anytime through email at josh@indyfranchiselaw.com.
Mentioned in This Episode:
josh@franchiseeuphoria.com
Operations manuals. We’ve talked about them before, and we’ll be diving deeper into how to implement good systems in the next several episodes. Also in this episode, Josh reminds us of why systems and processes are crucial to a successful business, and thanks his faithful listeners for tuning in after his recent break from podcasting.
Key Takeaways:
[:36] Josh is excited to be back after taking a long break from podcasting.
[2:13] A journalist recently contacted Josh to write an article about the Franchise Euphoria podcast and how it has affected his own business.
[3:26] Thank you to all of the listeners that have reached out to Josh to tell him how Franchise Euphoria has impacted their own businesses.
[4:27] If you’re interested in learning more about franchising, Josh would love to hear from you.
[5:39] Having an operations manual is crucial.
[8:27] For the next several episodes Josh will be focusing on the operations side of business.
[9:07] You have to start somewhere.
[9:28] It’s important to know your own strengths and weaknesses.
[10:14] We’re going to be talking about how specific steps to help you implement better operations in your own business.
[10:45] Thanks again for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com.
Mentioned in This Episode:
josh@franchiseeuphoria.com
In September of 2016 Josh wrote a blog post titled, “The Four Biggest Mistakes New Franchisors Make and How to Avoid Them.” In today’s episode, Josh goes in-depth about the number one mistake he sees people make as they try to franchise their businesses, which is simply not understanding what it means to turn a business into a franchise. Make sure that you are prepared to capitalize on the franchise model by listening and applying Josh’s advice to your own business.
Key Takeaways:
[3:03] You must have a clear understanding of the franchise business model before you can capitalize on it.
[4:16] You must understand the legal structure of a franchise.
[6:15] You must understand the corporate structure of your business.
[7:09] You must understand intellectual property considerations.
[8:20] You must understand the internal infrastructure of your business.
[10:26] You must understand how your own role will change as you become a franchisor.
[12:06] Thanks for joining us on the Franchise Euphoria podcast. If you enjoyed this episode, please leave us a review on iTunes.
Mentioned in This Episode:
josh@franchiseeuphoria.com
“The Four Biggest Mistakes New Franchisors Make and How to Avoid Them,” by Josh Brown
In this first episode of the year, Franchise Euphoria host and attorney-preneur Josh Brown, along with his daughter Sophia, teach business owners, and those hoping to start their own businesses, how they can make sure that 2017 is their best year, yet.
Key Takeaways:
[1:35] 2016 was a crazy year, and a new year is a great opportunity to set professional goals.
[3:01] How can you start 2017 off right?
[3:10] Choose the right business opportunity for you.
[5:15] Put what isn’t profitable aside.
[5:51] Make a plan.
[7:16] Keep innovating.
[9:14] Create a business that is long-lasting.
[10:30] Thanks for listening. If you enjoyed this episode, please leave us a review on iTunes.
Mentioned in This Episode:
Email Josh at: josh@franchiseeuphoria.com
In this week’s episode, I’m discussing the mobile franchise business model. There seems to be a lot of interest surrounding mobile franchises right now, so I’m doing a two-part series on that topic! I sincerely believe that this business model is one that is here to stay and this podcast episode is going to explain why that is. Be sure to tune-in to learn more!
If you are interested in the mobile franchise concept, don’t forget to check out our next episode where I discuss important things you need to know before you decide to invest in this business model.
Feedback:
Have any suggestions for future shows? Have questions or a topic you would like to us to do an episode on? If so, please leave a comment.
In this week's episode, Josh is talking about taxes with Craig Cody. Craig is a Certified Tax Coach, Certified Public Accountant, Business Owner and Former New York City Police Officer with 17 years of experience on the Force. In addition to being a Certified Public Accountant for the past 15 years, he is also a Certified Tax Coach. As a Certified Tax Coach, Craig belongs to a select group of tax practitioners throughout the country who undergo extensive training and continued education on various tax planning techniques and strategies to become, as well as remain, certified. With this organization, Craig has co-authored an Amazon best seller book, Secrets of a Tax-Free Life.
Want to Get in Touch with Craig?
Website: craigcodyandcompany.com
Twitter: craigc2742
Facebook: craigcodyandcompany
Feedback:
Have any suggestions for future shows? Have questions or a topic you would like to us to do an episode on? If so, please leave a comment.
If you are a restaurant owner, you probably already know that there are a couple of different models for business growth. In the restaurant space, franchising tends to be one of the more popular models. From fast food joints to fine dining experiences, a lot of our favorite restaurants utilize the franchise model. Tune-in this week to hear Josh discuss the three things you need to know before you decide to franchise your restaurant.
In this episode, I’m discussing technology in the franchise space. It seems like hardly a day goes by where I don’t hear about some sort of new technological development. From self-driving cars, to medical breakthroughs, to augmented reality cell phone apps, technology is becoming more and more interwoven in our everyday lives. But, for most franchise systems, technology can be both a blessing and a curse. Tune in this week to hear me discuss the ways technology can both help and hurt your franchise system.
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This week, I interviewed Robert Mallon and Bill Watkins of the Rusty Lion Academy. Robert and Bill are long-time friends who recently teamed up with the goal of helping business owners, leaders, and entrepreneurs reach their full potential. They believe in helping men build successful businesses and extraordinary personal lives. If you want to learn more about Robert, Bill, and the Rusty Lion Academy, visit www.rustylionacademy.com.
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Are you a business owner who has recently entered the franchise space? Or, are you a business owner with a goal of franchising your business in the future? If so, this episode is for you!
I talk a lot on this podcast about how to scale and grow your business. Some of these ideas apply whether you are a small business owner, a new franchisee, or a franchisor, but today’s episode is designed specifically for franchisors (or potential franchisors) who want to know how they can grow their system. So, tune-in to hear my four tips on how you can grow your franchise system!
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If you are like most people, you probably began 2016 by setting new goals for yourself and your business. Now that September is here, it’s time to check in on your goals. Tune in this week to hear Josh give tips on how to get those goals back on track before another year slips by!
This week on Franchise Euphoria, Paul Maskill discusses his unique experience as a franchisee for TGA, which allowed him to combine his passion for business and sports. Paul graduated from the University of Michigan in 2006 with a degree in Finance and relocated to Chicago to work in Corporate America. After three years in Chicago, he relocated to Raleigh, North Carolina where he started TGA of Wake County. A lifelong athlete, Paul saw the opportunity to combine his business experience with his passion for coaching and sports and hasn’t looked back. Tune in to this week’s episode to hear Paul and I talk about scaling and growing a business, learning from mistakes as a business owner, and how Paul found success as a franchisee.
Want to learn more about Paul?
Email: pmaskill@playtga.com
Website: PlayTGA.com/franchise/euphoria
Twitter: @paulmaskill
“Should I franchise my business?”
As a franchise attorney, that is a question I get asked all the time! Truthfully, there is no one-size-fits-all answer. Every business is different, and perhaps more importantly, every business owner is different. Today I’m diving in to help you determine whether you should franchise.
To answer this question, I’m asking you to reflect on yourself and your business and ask five questions that we were all taught at a very young age: Who? What? Where? When? and Why?
Admittedly, my questions to you are more precisely phrased as:
- Who are you as a business owner?
- What are your business goals?
- Where do you want to start franchising?
- When should you franchise?
- Why are you wanting to franchise?
Being able to answer these questions will help you determine if the franchise model may work for your business. So, tune in to today's podcast to learn more about whether you should franchise or remain independent!
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This week on Franchise Euphoria, I am doing a throwback to one of my favorite episodes where I had the opportunity to interview Matt Frey. Matt and his wife Rachel are the founders and owners of the wildly successful Bub’s Burgers & Ice Cream, home of the Big Ugly Burger™. We discuss the process that they went through from opening their first restaurant, to opening more locations, and the decision to convert to a franchise model. Key business practices such as branding, employee education, and systemizing are also central topics in this interview!
Among other things, I love Matt's passion for what he does, and his mission to help inspire, train, and grow his employees so they can learn, advance & benefit in big ways!
For more information on Bub's franchise opportunities or just to reach out and say hello, call Matt at 317-727-3371 or email him at: bubs@bubsburgersandicecream.com
So tell me, what was your biggest takeaway from this interview?
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Don started his professional life in the corporate world working for Fortune 500 companies that were market leaders in their industry, in a finance and operations capacity. He took his experience to small businesses working hand-in-hand with the owners in growing revenue and profits. That's where he found his passion in small business, eventually buying his own business in 2010 by purchasing The Alternative Board franchise.
Want to learn more about Don?
Traction to Healthy
The Alternative Board
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In this podcast, Andy Medley tells us how he has implemented an open book management policy and "business as a game" philosophy to build successful companies, without sacrificing core values or work culture. Andy has spent his career leading fast growth companies. Through implementing open book management and his “business as a game” philosophy, Andy’s companies have been named one of Inc’s “500 Fastest Growing Companies in America” on three separate occasions and one of “Indiana’s 10 Fastest Growing Companies” by the Indianapolis Business Journal on four separate occasions. Today, Andy acts as Co-Founder and President of PERQ. PERQ is a web engagement company whose technology FATWIN increases website conversion by creating and delivering interactive experiences to the right consumers at the right time.
What to learn more about Andy?
Website: www.perq.com
Facebook: facebook.com/PerqMarketing/
Twitter: twitter.com/perqmarketing
Linkedin: linkedin.com/company/perq
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After graduating with a masters in social work Ellen went to work in the non profit world for 40 years with over half of that time as an executive director. Then she left that world behind and purchased a Bricks 4 Kidz franchise. That was 3 years ago. Listen in as she shares her journey to franchise ownership.
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This week, Ty Crandall brings his passion for helping entrepreneurs and knowledge of the business credit world to the show. Ty is the founder and Chief Executive Officer of Credit Suite, a team dedicated to helping entrepreneurs obtain money and credit. In this episode, Ty breaks down the benefits of using business credit to finance your business and provides information on how to build business credit when you are just starting out.
Want to learn more about Ty or business credit and financing?
Website: www.creditsuite.com
Email: info@creditsuite.com
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Eliot Wagonheim is a lawyer, writer, speaker, and strategist. As an acclaimed business lawyer, Eliot has represented organizations of every size and type, including some of the most celebrated companies in the country. He developed his Fire, Aim...Ready approach from his work with these organizations in order to help organizations hone in on their true purpose and protect themselves while serving their vision.
Want to Learn More About Eliot? www.outlawyerinsights.com
Twitter: @wagonheim
Facebook.com/OutlawyerBusiness3.0
LinkedIn.com/in/ewagonheim
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Brand quality and delivery has a huge impact on sales. I pay attention to all the little details when I go into any business. Especially a restaurant. It is a huge pet peeve of mine to go to a really good restaurant and get take-out and the restaurant does not pay attention to the small details like take-out containers. It may seem trivial but when a restaurant has a high quality product and then use cheap containers, by the time I get home the food does not taste as good as if I had eaten at the restaurant. When a restaurant does pay attention to those details I get home with great tasting food with containers that are sturdy and branded. It makes me feel good about other aspects of the business that I can't see when I see that they are paying attention to the small details. I am more likely to go back and more likely to recommend the place to friends.
Wrapping up National Small Business Week. Thrilled to do one more daily episode in celebration of small businesses. Today I am talking about something I get asked about all the time. Should you franchise your business or remain independent? That is a doozy of a question! Listen in as I give you a few things to think about on this huge decision.
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Still going strong for National Small Business Week. Today I am talking about the benefits of treating your business like a franchise. This is near and dear to my heart and I find it very interesting. Over the years of working with franchise systems I've noticed, across the board, some things that all good franchises do. You don't have to turn your business into a franchise to succeed but if you think like a franchise owner I believe you have better chance at success.
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Celebrating everything that is fantastic about small business and small business ownership. I'm keeping the daily episodes coming for National Small Business Week. I absolutely love small businesses, many of which , of course, are franchises. Today I'm spending some time on marketing. Marketing is so very important to any business. You have to know and understand how to market your business. Listen in as I explain the ins and outs of marketing.
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Day two of my daily episode celebration of National Small Business Week. Today is all about accounting. Many feel (me included) that accounting is boring and depressing, and that's without adding in taxes. It is a crucial aspect of any kind of business though, especially a franchise. I'm diving into who should be doing your accounting and how you should be managing the accounting process.
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This week is National Small Business Week. We are celebrating how awesome it is to be a franchise owner, small business owner, or an entrepreneur doing your own thing. In honor of this amazing week I am releasing new episodes every day! Today is all about cashflow. Cash is king. You've got to have it to stay in business. I'll explain how to get more of it coming in.
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I'm so excited to have Jason Treu on the show today! Jason helps his clients get unstuck and find their purpose, put the passion back in their lives, create additional wealth, and build social, communication, emotional and leadership skill sets to take their business/career to the highest levels.
At the heart of his strategy is the understanding that people and your relationships are your true “wealth.” Everything we accomplish in life is with or through other people.
Jason’s bestselling book, Social Wealth, the how-to-guide on building personal and professional relationships, has sold more than 36,000 copies and has been #1 in four business and self-help categories.
Want to know more about Jason Beextraordinary
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One of the things that has been so interesting of late is that I have had an influx of people contacting me interested in taking their business and turning it into a franchise. There is a lot of misinformation out there about franchising. Listen in as I explain how to scale in a responsible, effective, and profitable way.
Eric Siu Eric is the CEO of digital marketing agency Single Grain. Single Grain has worked with Fortune 500 companies such as Salesforce, Yahoo! and Intuit to help scale their revenues using a combination of SEO and advertising strategies. Eric also owns Growth Everywhere, a marketing podcast where he dissects growth levers that help businesses scale.
What to know more about Eric? Single Grain
Grow Everywhere
Connect with Eric Twitter
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Mike is the the general manager of Social Joey, a social media management company. He began his carrier in marketing with his families construction business while in he was college. He has been working in the space ever since. Mike was recruited by the Social Joey team during the development stage of the company due to his success and expertise in targeted advertising through social media.
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Dr. Sharon Livingston For over 25 years Dr. Sharon Livingston, founder and president of The Livingston Group for Emotional Marketing, has been one of the most prominent leaders in the field of motivational research and Insight Mining. She is a recent Past President of QRCA, the largest association of Qualitative researchers in the world.
She is the creator of Sharpen The Focus Institute, an organization that teaches interviewing and moderating skills, incorporating proven psychological techniques to help people tell their true stories.
Dr. Livingston is President of ICCA – The international Coach Certification Alliance, www. CoachCertiicationAlliance.com, an organization dedicated to professional coaching training.
She is has been a mentor for HBA – the Healthcare Business Women’s Association for almost 10 years.
She holds a Ph.D. in Psychology, is an NGH [National Guild of Hypnotists] Hypnosis Trainer, an NLP practitioner and has had extensive training in creative ideation procedures, group dynamics, applied psychological techniques, and projective methods.
She was a finalist for the 2008 Enterprising Woman of the Year award.
More recently she was voted Outstanding Woman of the year, by the New England Family Business Association in June of 2015.
She is the author of best seller, “Get Lost Girlfriend – How I Found Myself When My Best Friend Dumped Me,” a best seller in the Grief and Loss category on Amazon.
Find out More The Coaching Test
Check out her book Get Lost Girlfriend
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I am thrilled to have Carmen Torres on the show today! This is the first time I have had an HR specialist on the show and it is long overdue.
Carmen’s extensive experience in the HR field stretches back over twenty years. In this time, she has established a reputation for her ability to help create equitable, safe and collaborative workplace environments for countless small to mid-sized businesses and non-profit organizations.
Throughout her career, she has been sought out as a trusted advisor for her expertise in building HR departments that allow both employees and employers to be productive and flourish.
Her approach is comprehensive and holistic. Carmen is keenly aware of the complexities of managing human beings, and of the crucial importance of a high-functioning HR department for the thriving success of a company.
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I'm thrilled to have the founder of Social Media Examiner Michael Stelzner on the show today. Michael is also the author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show.
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There is one question that I get asked so often that I think the answer deserves a replay. I can't count the number of times I have been asked this question. The problem with it is that it is exactly the wrong question to be asking. I'm talking about "What's hot in franchising?"
I'm not sure why, but there are a lot of people rushing into franchising lately. Don't get me wrong, of course I don't think franchising is bad. Franchising is awesome, especially when done well and with a great system. But lately I noticed a lot of people who are just rushing to get into a system. This can be caused by a few things like excitement, franchisor pressure, or a fear of losing the opportunity. You should NEVER rush in to a business decision!
The beginning of a new year has me looking ahead and looking back. I took a look at last year's statistics and found the most downloaded episode of the year. I’m thrilled that it's Cliff Ennico. Cliff is an attorney with 35 years of experience in the franchise world. Cliff and I talk about how franchising has changed over the last 35 years, how it hasn’t, and how you can be successful in franchising today! So much great information in this interview you won’t want to miss out.
Our culture loves the independent business. Franchises can seem a little more corporate. This is actually a myth. When you own a franchise you are indeed a locally owned and operated business. Your are just part of a larger brand. That is very different from being corporately owned. Independent businesses can actually learn a lot from franchises to become more successful. Listen in to hear three things you can learn from franchises!
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Laura Novak Meyer is on the show today. Her fresh sensibility and talent for putting clients at ease led to a successful business and ample recognition in the media and within the photography industry. But all of the success left her lacking. As much as she loved photographing clients, she had other passions that she couldn't address as a solo entrepreneur, including mentoring new talent and fostering creative community.
She also saw a missing element in the photography marketplace. Social photography was breaking new boundaries, thanks to real-time sharing via Pinterest, tumblr and Instagram. But for families with children who wanted high quality, modern, unique imagery, the options were limited to either mass-market chain studios that prized volume over ambiance, or extremely expensive custom photo sessions only available to a small percentage of families.
WHY COULDN'T THERE BE SOMETHING ELSE?
A boutique photography studio that offered stellar imagery in a relaxed atmosphere, where families could slow down and enjoy the experience. A committed team of artists with the common goal of capturing clients' stories in a collaborative, creative atmosphere. An artistic philosophy that blended classic portraiture technique with spontaneity and emotion. On these premises, Little Nest was born. Little Nest Portraits has expanded into a national brand, while always keeping those core values at heart.
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Thrilled to have Frank Lunn of Kahuna Business Group on the show today. Frank is an entrepreneur, investor, and author of three books with 20 years of entrepreneurial experience. His passion and mission is learning, living, and sharing the journey of entrepreneurship through life, business, and his legacy. He lives by the Kahuna mission statement, we achieve our victories the victories of those we serve.
Today on Franchise Euphoria the amazing Dr. Clark Gaither, also known as Dr. Burnout. Clark helps the burned out professional reignite with passion and purpose. He has known first-hand the pain and value of struggle having faced such difficult challenges as professional burnout, alcoholism, and devastating personal tragedies. He has learned to not only overcome but to embrace the glorious magnificence of change.
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On today’s show I am thrilled to have Loren Kutsko. Loren was educated at the Indiana University School of Informatics and paid his own way through school by providing IT support to faculty and staff of the University. After graduation, he helped to set and manage global strategy at Food for the Hungry, a humanitarian relief and development agency serving the world's most poor and vulnerable in over 26 countries. He quickly rose to the head of global Information Technology where he led a team of talented technologists to tackle some of the agency's most complex global challenges. Loren then spent many years as Chief Operating Officer at Brushfire Interactive, a tech startup in Phoenix. Loren was an early Brushfire team member as the boutique consulting team grew from 2-12 employees and quadrupled in sales. It was while working at Brushfire that Loren discovered his passion for coaching and mentoring entrepreneurs.
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Matt Miller spent the first 9 years of his career as an Air Force pilot, before entering the private sector to work in both the medical device and advertising industries. While a top performer in the corporate world, his long term desire was to be his own boss. A good friend one day mentioned the gum ball machines he and his young daughters owned, and that conversation began a 10 year business quest that has brought Matt's company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries. Today, School Spirit Vending’s franchising program provides a proven and profitable business system for busy professionals and their families looking to develop secondary income streams, while raising millions of dollars for education at the same time.
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John has been writing about business, leadership, and the laws of success for more than thirty years. Having possessed the entrepreneurial spirit from an early age he had done some truly amazing things, from helping create his own high school to building a multi-million dollar sales organization. He changed directions to writing and publishing. He has co-authored several New York Times Best Sellers. He co-authored The Go-Giver with our previous guest Bob Burg.
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Sought after speaker and co-author of The Go-Giver, which as sold over a half a million copies in 21 different languages, joins us today. The expanded version of The Go-Giver is now being released. The Go-Giver is a business parable about shifting your focus. If you really want to make it in this world personally and professionally you must shift from an "I" focus to an "other" focus. You need to look for ways to add value to the lives of other people.
Did you love this interview? Check out Bob's first interview on Franchise Euphoria here.
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I've been involved in franchising and franchise law for a number of years now and one of the things I have realized is that multi-unit franchisees tend to have more success than single unit owner-operators. Obviously this is not true in every case but today I'll give you 4 reasons why they are often more successful.
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Many of those looking to purchase a franchise go into the process believing that the systems and processes that they are provided by the franchisor are all that is needed for them to have franchise success. You are provided systems and operations to guide you in the running of your business but that is not all that is needed for success. Today I will explain the 5 business basics you need to succeed!
Episode Resources
When Does An Entrepreneur Become A Business Owner
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Buying any business is risky. Nothing is a guaranteed success. There are some franchises that you need to take a little extra caution with. This doesn't mean that you should avoid these all together just that you need to take a little extra care to make you know exactly what you are getting into.
Getting in early on a franchise definitely has its benefits but you have to be careful. Early on the systems and supports have not been fully tested.
Buying a re-sell can be a cost effective way of getting into a franchise but you need to make sure you really research and find out why they are selling early.
Both these situation can be amazing or complete disasters. Luckily with a little extra due diligence on your part can help you make a smart decision.
Happy Franchising!
Buying a franchise is very exciting and costly. I often have people reach out to me to help them fix mistakes they have made concerning their franchise. While this is great for business I love to help people avoid these very expensive mistakes. Listen in to learn about a $40,000 mistake you can easily avoid and listen in as I dive into the the world of URLs. Happy Franchising.
Today is all about things you just need to stop doing! Businesses are always evolving and a sometimes the systems we had just don't work anymore. You need to take a step back and simplify things because over complicated business practices will cost you time and money.
My mantra is dream, build, and grow, but today I am telling you to stop dreaming! Seems a little harsh, I know, but in order to build and grow you can't get stuck just dreaming. You need to take that dream and start taking steps to make it come true.
There really is a franchise for everyone out there. They range from multi-million dollar restaurants to home-based opportunities. Today I am talking about two of the smaller, often over-looked opportunities in the franchise world, home-based and hobby-based franchises. Listen in to learn what questions you need to be asking about home-based franchises and how to turn your hobby into a business. As always, Happy Franchising!
Do you know what kind of support you will be getting from your franchisor? I'll show you where to look in your FDD and exactly what questions you should be asking to get a clear picture of how much support you will be getting from your franchisor. Then we move on to one of most important aspects of any business, location!
Should you consider franchising for you business? Franchising is a great model to use for growing your business. I'm going to give you 4 great reasons why franchising might be right for you.
Struggling to succeed in your franchise? I'm going to give you the #1 way to succeed in your business. I'm also going to show you four simple and immediate steps you can take in your business today to ensure your success.
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I get up close and personal today on Franchise Euphoria. I'm asking the tough question "Is your personality holding you back from sucess?" and showing you how to identify your strengths and weaknesses. Then I dive into whether your business is really a franchise in disguise. Learn how to identify the key features of a franchise and figure out if franchising your business is the right choice for you.
This week is about a unique franchise opportunity. Food trucks. The food truck industry is exploding and is in unique position of very few franchises. This could be a low cost business venture with huge returns. Listen in as I explain how to go about franchising a food truck. You'll also learn what it takes to create systems that actually work for your business!
Two groups hold the keys to your success. These are your staff and your customers. Keeping them happy can only make your business thrive. This week I am sharing with you tips for keeping your staff happy and on how to create raving customers that will spread the word on how great you are. You’ll learn what it takes to make your staff happy and decrease turnover and what you can do to create that awesome customer experience that will have them raving to their friends and coming back for more.
Eventual Millionaire and rock star entrepreneur Jaime Tardy shares her philosophy on how to make money without sacrificing the lifestyle you deserve. You’ll learn why you need to create solid goals, how to take control of your money, and ways you can quickly grow your network. In this episode Jaime will show you the amazing benefits of a mastermind, the importance of connecting and engaging with your customers, and the importance of systematizing. Want to learn more business and franchising tips? Visit www.franchiseeuphoria.com.
Looking to get into the franchise business or struggling with your marketing? Today on Franchise Euphoria we tackle both of these difficult topics. Marketing and business building expert, Jim Palmer is here to share his amazing story from small business, to franchising, to building his own online businesses. You’ll learn what questions a franchisor should be asking, which platforms you should be focusing your marketing on, and the importance of print media. In this episode of Franchise Euphoria Jim will help you understand the franchise system better and give you key advice on your marketing strategy. Looking for more great information on franchising? Check out www.franchiseeuphoria.com . Have a question or think you would make an awesome guest on the show? Email josh@franchiseeuphoria.com
Want to learn more about Jim?
Dream Biz Academy
Decide for Success
Jim Palmer
Free Franchise Euphoria Gift
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Ready to learn a unique (and free!) way to grow your business? When we think of business growth we often think about things like ads, sales, and customer satisfaction. These things are important of course but there are also many other ways to increase your growth. Inbound marketing guru, Tom Schwab shares with us a unique growth method - podcast hopping. You will learn how to get good PR, get your business name out there for free, and just how easy and effective becoming a podcast guest is. In this episode of Franchise Euphoria Tom will explain the benefits of podcast appearances, how it creates authority in your field, and the six steps you need to take to make this work for you. Looking for more great information of franchising? Check out www.franchiseeuphoria.com. Have a question or think you would make an awesome guest on the show? Email josh@franchiseeuphoria.com
Are you wondering if you are right for franchising or if you have found the right franchise? If so, please tune in to this episode. I am thrilled to have The Franchise King®, Joel Libava here today. Joel is a franchise ownership advisor. He teaches time-tested and proven techniques that enable today’s prospective franchise owners to make a yes or no decision on franchise business opportunities that they’re looking at-with total confidence. If you’re looking into franchise ownership, Joel will show you how to lower your $$$$ risk and increase your chances of success.
There are a lot of statistics out there on how successful franchises are, how financially stable, how happy owners are, and if they would recommend that system to others. I’ve been reading a lot of these statistics and they can be very contradictory. One survey says one thing while the other says the opposite. So what is the reality of the situation? Listen in to hear my thoughts.
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Social Media and Franchising
Whether you are buying a franchise or turning your business into a franchise or just engaged in an entrepreneurial venture social media is an important part of that. Social media touches upon so many aspects of any business. It is imperative that you understand how it works and how it can benefit your business.
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Whether or not you are looking to purchase a franchise or turn your business into a franchise I find that people want to move fast. There is anxiety involved with purchasing a franchise or expansion of your own business. This anxiety can push you to move fast. Let me caution you on this. Don’t flame out. Slow and steady wins the race.
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Aaron Walker from View From the Top joins me today to discuss how to find success in business and significance in life. Aaron has inspired many through his leadership, mentorship, and consistent pursuit of excellence. We discuss maintaining a feeling of balance, what success actually is, and how happiness is a choice. Awesome interview with some amazing and impactful points. Don’t miss out!
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Does the franchise system need to be reformed? Before answering that question how much do you know about franchising. Listen in as I go over some very interesting statistics from Jeff Lefler at Franchise Grade.
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A very important consideration when you buy a franchise that virtually nobody thinks of is what happens if you are too successful. Most people that approach a business come at it from a perspective of what if I fail. Very few think about the implications of being too successful.
I've spoken on the importance of due diligence more than once but you really cannot short change it. It can really come back to bite you.
Tune in to learn the $40,000 franchise lesson that you can hopefully avoid & a list of “must ask” questions before you buy a franchise!
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I’ve had more and more people reaching out to me that all fall into one category. They are all in a rush. They think they have found the perfect franchise and want to rush things ahead so that they won't miss out. If a franchisor can’t wait an extra week or two for your decision then it is the wrong franchise for you. A lot of thought and research must go into this decision to ensure it is the right one for you.
Don’t be in a rush to make a bad franchise decision!
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Recently I was contacted by Oregon Legislator Shemia Fagan. Ms. Fagan is currently working with several of her constituents that are franchisees. They are working on a Franchisee Bill of Rights for the state of Oregon. This would be a first of its kind bill across the country. Currently many areas have statutes and there are Federal laws that oversee that cut there are no state Franchisee Bill of Rights out there. I happily reviewed the legislation and agreed to testify before the Oregon Legislature. The information in this testimony is highly instructive and touches on some very hot topics in franchising today so I want to share it with you. Enjoy!
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Today I am sharing the best piece of business advice that I have ever received.
Start with the end game in mind.
What that does actually mean? What does that mean for you and your franchise? Or the franchise that you are considering to purchase? Listen in to find out!
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When you go to buy a franchise should you just look at buying one franchise or should you look at the opportunity of becoming an area developer for that franchise system? Some people may not even know what that is. I explain what an area developer is, the benefits, and what some of the pitfalls that may hamper you along the way are. Listen in to explore this great opportunity in franchising!
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Are you looking to get back into the small business game? Maybe you have raised your children or worked out of your home and now want to get back into the game but don’t really want to go back to the corporate world. Home based franchises may be just what you are looking for. Listen in to see if these unique franchises are perfect for you!
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I’m thrilled to have Cliff Ennico on the show today. Cliff is an attorney with 35 years of experience in the franchise world. Cliff and I talk about how franchising has changed over the last 35 years, how it hasn’t, and how you can be successful in franchising today! So much great information in this interview you won’t want to miss out.
About Cliff
Attorney, author, syndicated columnist, speaker, television personality and humorist, Cliff Ennico (www.succeedinginyourbusiness.com) is widely considered one of America's foremost small business experts, having helped more than 15,000 small businesses get off the ground over the past 33 years. He is an attorney by training and is best known as the host of MONEYHUNT, a PBS television series running from 1994 to 2003, where entrepreneurs defended their business plans before a panel of experts, he also has a weekly business advice column, Succeeding in Your Business, the "Ann Landers of the business world". Cliff is also the author of several leading books on small business law and management.
Show Highlights
Ø Early stage franchises
Ø Newer system concerns
Ø “Is a franchise right for you?”
Ø First time franchisee advice
Ø Currents changes and trends and in franchising
Ø Key to being a successful franchisee
Want to know more about Cliff?
Succeeding In Your Business
Money Hunt
Cliff Ennico
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Do you really own your franchise? On the surface this seems like a very simple question. Of course you own it. You bought it, it's yours...right? It is not quite as simple as that. Listen in to hear the ins and outs of owning a franchise.
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Do you wonder what it is actually like to run a franchise? Or think about what it takes to run multiple franchises? If so, please tune intoday. I am thrilled to have Jeff Pearson on the show. Jeff is a former Papa Murphy’s franchise owner. He began with one store and expanded to 5 locations. He has since sold his stores and now is the host of a very popular daily podcast, called Mentor Impact, where successful people come on to tell the story about their journey and the impact mentors have had on their lives and their success. Jeff is also a marching band leader, music lover, and founder and owner of Command Performance, an online music lesson company.
Listen Now!
Thrilled to have Grant Baldwin on the show. Grant is a speaker, coach, podcaster and former franchise owner. He experienced the life of a franchisee, decided to go in another direction and has since built a couple successful businesses. Today, we talk about Grant’s decision to become a franchisee, his experiences as a franchisee, lessons learned, and a whole host of other interesting things!
About Grant
Grant is a speaker, coach, podcaster and former franchise owner. He experienced the life of a franchisee and decided to go in another direction. He writes and speaks about helping people find and do work they love. He is the host of How’d You Get Into That? podcast.
Show Highlights
Ø Decision process of buying a franchise
Ø “Business In A Box” Mentality
Ø Franchise Lessons Learned
Ø Moving Forward
Want to know more about Grant?
Grantbalwin.com
How’d You Get Into That?
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Missed Opportunities
Today’s tip is a incredibly valuable one for franchisees. And it may be one that you have not thought about. I’ve been thinking a lot about it lately. I’m talking about marketing, social media, and online presence.
There is a BIG, BIG mistake that franchisors and franchisees alike are making in the franchise space. It is easy to overlook but just as easy to fix. Find out what I am talking and how you can take advantage of this opportunity.
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In my legal practice I come across many issues in the franchise space. Many of these can be avoided if you do your homework ahead of time (which is why I always urge people to have representation before signing an agreement). There are three very common issues in franchising that if not taken care of up front can really come back to bite you later on. These involve territory, termination, and trade mark. Don't make the costly mistake of not fully understanding what you are signing. Listen in to learn how to avoid these mistakes before they happen.
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Financial wellness is not only about today but also about your future and the future of your business. Today I have the amazing Peter Dunn, Pete the Planner, on the show. Learn the difference between financial wellness and financial planning, the only piece of financial advice you need to hear, and how common sense can lead you on the path to financial wellness.
About Peter
Peter Dunn a.k.a. Pete the Planner is an award-winning comedian and an award-winning financial mind. He’s the author of ten books, six of which were featured in a nationwide launch at Barnes & Noble’s stores in January of 2015. He is the host of the popular radio show Pete the Planner Show on 93 WBIC FM and is a columnist for the Indy Star. Pete has appeared regularly on CNN Headline News, Fox News, and Fox Business as well as numerous nationally syndicated radio programs. In 2012, Cision named Pete the fourth most influential financial broadcaster in the nation.
Show Highlights
Ø Financial wellness vs financial planning
Ø Biggest money mistakes that startups make
Ø Key indicators when researching a business
Ø Financial tips for retirees reentering the business scene
Want to know more about Peter?
Petetheplanner.com
Twitter: @PeteThePlanner
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Are you buying ads to get customers only to have to buy more ads to get more customers? Feel like you are that annoying guy on the corner yelling here I am, buy my product? It can be a frustrating and endless cycle. The good news is that you can break that cycle with inbound marketing. Inbound marketing builds a level of trust and authority with potential clients that brings them in, keeps them coming back, and has them spreading the word about your business for you. Not sure what inbound marketing is and how to get started? Today is your lucky day. Tom Schwab is here with me. Tom is a leading expert at inbound marketing. He will explain what it is, what it can do for you, and most importantly, how to get started today. Walk away with a full understanding of how this marketing strategy can change your world.
About Tom
Tom is the owner of Goodbye Crutches and Inbound for eCommerce. He changed his perspective on marketing after learning about inbound marketing. He turned away from the traditional cycle of buying ads to get clients and made a move to inbound marketing. He immediately saw the amazing benefits that it can have for a business. He grew his own business through inbound marketing and now offers coaching and consulting through Inbound for eCommerce. He speaks and writes extensively on how inbound strategy is transforming eCommerce.
Show Highlights
- What is Inbound Marketing?
- Creating Content
- Customer Pain Points
- Growing through Inbound marketing
- Defining Your Avatar
Episode Resources
Inbound Marketing
by Brian Halligan and Dharmesh Shah
Want to know more about Tom?
tom@inboundecommerce.com
Inbound Movement
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A year ago I had the awesome pleasure of recording one of my all-time favorite interviews. I am talking about the incredible Michael Gerber. Today I am sharing this amazing interview with you again. Listen for the first time or listen again because Michael Gerber will get you on the right path for success in 2015. Enjoy!
It was a thrill of a lifetime to have Mr. Michael E. Gerber on my podcast. During the course of our discussion, Michael touches on so many important topics related to the journey of all entrepreneurs. We talk about Michael's own awakening. How he went from running away from his gifts and talents to utilizing them to live in and for his true calling. We discuss the power of entrepreneurship, how its changed and evolved over time, how to discover your true entrepreneurial spirit within, the power of franchising systems when done right, and much much more. Mr. Gerber is a very well known author, speaker, coach, small business guru, and the king of “systems” and “systems implementation” to help make small businesses efficient, effective and practical. He is widely known for his best selling E-myth books that are like bibles to small businesses and their owners. I could go on and on as Mr. Gerber has done so many wonderful and incredible things on his journey, but instead I will let you listen in below to the man himself.
Action Tips & Interesting Thoughts:
- Most entrepreneurs are technicians suffering from an entrepreneurial seizure.
- Don’t let where you start dictate where you go. Make your own future in your own vision.
- Creating a selling system is key to entrepreneurial success.
- It’s never to late to go after your dreams. Michael was 41 when he wrote E-myth.
- Safe is the enemy of creative.
- Faulty assumption: that most small business owners understand business.
- Michael walked into McDonald's one day to buy a hamburger, and walked out with a vision for E-Myth.
- True dreamers have no inclination to pursue a personal dream but rather an impersonal dream. It is not about me. It is about them.
- True entrepreneurs exist with a condition that is stuck outside of them.
- Humans are born with the natural ability to create. But we are not born with the skills of entrepreneurship.
- Creativity creates conflict with the powers that be. It creates confusion. Creativity creates disorder, and that is what is so extraordinary about it. And that is why it is killed in most of us from the beginning.
- Passion is developed more than it is discovered.
- Becoming excellent at something can develop passion.
- If you are too entrepreneurial, franchising may NOT be right for you.
- Fear of failure drives people away from what they were meant to do.
- The Dreaming Room™ is an exciting project that Michael is working on. It is an incubator to awaken the entrepreneurial personality to the point where they are absolutely clear on 4 things: 1) The Dreamer; 2) The Thinker; 3) The Storyteller; and 4) The Leader.
To learn more about Michael E. Gerber and his incredible Companies, including The Dreaming Room™, please go to: http://www.michaelegerbercompanies.com.
If you would like to get in touch with Michael, you can email him directly at: Michael@MichaelEGerber.com.
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Are you making good financial decisions for you and your business? Do you know what you should be focusing on to not only grow your business but also to work toward your retirement? Today I have the Retirement Answer Man, Roger Whitney, on the show. We talk about these questions and so much more. You won’t want to miss out.
About Roger
I’m Roger Whitney, the Retirement Answer Man. I’m here to answer your retirement questions.
Over the last 24 years, I’ve had real-world experience helping countless people Plan Well and Invest Wisely for their retirement.
On my professional blog I share the lessons I’ve learned and teach you the process I’ve developed to help my clients plan well for a great retirement.
Everyday, I deal with real people’s journey towards retirement. Walk with me and maybe I can help you on yours.
Show Highlights
Ø Knowledge vs Wisdom
Ø Added Value
Ø Biggest common mistake
Ø Retirement or Change
Want to know more about Roger?
Roger Whitney
The Retirement Answer Man
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Make 2015 Your Year!
Happy New Year everyone! For the first episode of 2015 I wanted something extra special and extra inspiring. I want 2015 to be your year. I want you to overcome your fears and the obstacles holding you back. To inspire you to make the leap this year I have Ace Chapman joining me. Listen in to hear his awesome story and get inspired to make 2015 your year!
AboutAce
"As a kid I was crazy enough to believe that anything is possible and now as an adult I know anything is possible.
After growing a couple of million dollar businesses before the age of 27, I found my real joy was in helping other people become financially free. Now I am a free spirited entrepreneur and personal development coach. You will find that my passions lay within freedom, empowerment, and self-growth. "
Want to know more about Ace?
Ace Chapman
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Have you ever fed up in your franchise. You are not alone. Even great franchisees occasionally fup. The hard part is these mistakes can be very costly. Today I have Jean Kuhn, author of F*Ups: Franchisee Screw-Ups That Can Cost You Thousands, joining me. Learn what mistakes others have made so you can avoid the pain and cost to your business.
About Jean
“I bought two existing franchises that were struggling. No one else would touch them. I turned them into cash generating machines in less than 12 months. I now help other small business owners go from PAINED to PROFITABLE by showing them how I did it.”
Show Highlights
Ø Jean’s unique story
Ø Turning a failing franchise around
Ø Staff management
Ø Most common problem in franchising
Ø Top Mistakes
Episode Resources
F*Up: Franchisee Screw-Ups That Can Cost Thousands
Want to know more about Jean?
JeanKuhn.com
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Are you working 70 hour work weeks? Doing everything yourself? Exhausted from working in your business and ready to work on it instead? Tim Francis has been in that same spot and he joins me today on Franchise Euphoria to teach you what you can do to remedy that situation and increase your profits while you are at it.
Learn how he managed to avoid burnout, free up his time, and increase his profits and how you can do that same. Listen in now!
About Tim
Tim Francis is an entrepreneur from Edmonton, Alberta, Canada. He is the owner of Tim Francis Marketing and the founder of Profit Factory. Tim is a sought out consultant and speaker in entrepreneurship, marketing, and systems.
Tim has been an entrepreneur for over 10 years now. His first business was in 2001 when he was a franchisee of College Pro Painters. In 2009 Tim was awarded on of Edmonton’s coveted “Sizzling 20 Under 30” awards as one of his city’s brightest up-and-coming business leaders.
A perfect storm of stressful events were major contributors to Tim falling dramatically ill in 2011.He was unable to walk or work for three full months. Amidst searing frustration, bitter disappointment and creeping self-doubt, Tim was forced to scrap everything and start from scratch. The soul-searching of those three months, and the businesses birthed from that crippling time have led to a business renaissance for Tim, enjoying greater success than ever before.
Show Highlights
Ø Identifying tasks you should systematize
Ø How to avoid burnout
Ø The 80/20 rule
Ø Identifying tasks to delegate
Ø Tim’s “Holy Trinity of Systems”
Ø Decision making guidelines
Ø Dealing with mistakes
Want to know more about interviewee or their businesses?
The Profit Factory
Tim Francis Marketing
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Kate Taylor from Entreprenuer.com
This week I have the pleasure of talking with Kate Taylor from Entrepreneur.com. As a staff writer from the franchise section of entrepreneur.com she covers all things franchise. We go over franchising from top to bottom discussing not only the good but also the bad. Awesome interview with an awesome lady. Don’t miss out.
About Kate
Kate Taylor is a staff writer who covers franchises for Entrepreneur.com. Related areas of interest include chain restaurants, franchisee profiles and food trends. Get in touch with tips and feed back via email at ktaylor@entrepreneur.com or on Twitter at @Kate_H_Taylor.
Show Highlights
Ø Types of people who franchise
Ø Transitioning from corporate life
Ø Avoiding becoming a franchise horror story
Ø Unique franchises
Episode Resources
Entrepreneur.com
Want to know more about Kate?
ktaylor@entrepreneur.com
@Kate_H_Taylor
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The average attention span used to be about 7 minutes. Today it is even shorter, making it harder and harder and to attract and keep the attention of customers. Jeff Long discusses how you can use videos and e-learning in your business to increase traffic to your site, keep their attention, and keep them coming back.
About Jeff
Jeff is the owner of True Focus Media. True Focus Media "helps you focus your message to your market through media". They create engaging videos, flexible website and effective eLearning/training.
They specialize in:
Video Production:
Specializing in media by assisting companies to promote, inform and market through engaging video content...which gets results.
Web Design:
Creating compelling websites that have social media, multimedia and engaging content. Their websites can enable the user to add content, blogs, video and photos!
eLearning/Training:
Combining audio, video, website integration and developing an eLearning portal where your employees, students and learners can access your training content. This is a great way to teach/train in a cost effective way.
Show Highlights
Ø Building Trust
Ø Increasing Engagement
Ø Systematizing with E-Learning
Ø Marketing Strategy
Ø Streamlining
Want to know more about Jeff?
Truefocusmedia.com
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iTunes: Franchise Euphoria Podcast
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Art launched a hamburger stand at the age of 15. He turned this into a succesful family business by implementing franchise-like systems into the daily operations of the business. Art has utilized this model in several businesses since, and has had a very successful career in franchising. We discuss many interesting things in this interview not the least of which is why buying a franchise is not a free pass to success. And what to do to make yourself succesful in life and business. Art is an expert when it comes to franchising and franchise-like systems integration. Even more, Art is passionate about small business and entrepreneurship. Listen in to his exciting journey, and learn how he combined his passions with a successful and profitable business model to find happiness in his life and career.
About Art
Art is a franchise executive and small business specialist. He has 20+ years in franchising and small business endeavors. Art is the former CEO of a top 200 franchise brand called Alpha Graphics where he has currently transitioned to a consulting role. He is a specialist at identifying challenges and implementing turn around plans for franchises and small businesses.
Show Highlights
Ø What franchises are all about
Ø Knowing the industry you are in
Ø What your franchisor should be really great at
Ø Advantages in franchising
Ø Understanding you can’t do it on your own
Episode Resources
Michael Gerber: E-Myth Revisited
Want to know more about Art?
Phone: 281.658.9409
Email: arthurcoleyjr@yahoo.com
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iTunes: Franchise Euphoria Podcast
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Many of us have a business idea or even a business dream. Taking those first few steps to make that a reality is scary and there are always people around that will question the risks you are taking. This can easily lead you to question yourself. Debbie Blacher faced this situation and moved ahead with her idea for providing wholesome food for school children. After spending years in corporate life feeling unfulfilled she is now happy and highly successful running her business that has grown into a profitable franchise. Listen in to hear her story and learn how you can take your idea and grow it into a successful franchise.
About Debbie
Debbie is a social entrepreneur passionate about changing the foods we eat. As a busy mom herself, she decided to start with kids. Debbie found that she had a need for quick and easy school lunches, but felt responsible for providing her kids with nutritious, wholesome foods. At the time, an option that combined the two simply did not exist. In 2007, Debbie founded Wholesome Tummies with the mission of making fresh, nutritious, and exciting foods available to every child, everywhere.
Show Highlights
Ø How to take an idea and make it a reality
Ø The importance of being customer driven
Ø Why research is so important
Ø First steps to becoming a franchise
Want to know more about Debbie and Wholesome Tummies?
WT Cafe
Episode Resources
Jim Collins Built To Last
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iTunes: Franchise Euphoria Podcast
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“Everything starts with a vision.”
This episode is all about systems creation and integration. This is a key element to the success of any business. Joining me on this episode to share his expertise is Rick Day from Businessbyday.com. We will be diving right in and Rick will be sharing some amazing tips that you can start using today! Enjoy!
About Rick
“After I built and sold my second business for multiple millions of dollars, someone asked me an interesting question. “What are you proudest of?” After a moment of thought, I replied, “I’m proudest of the fact that I had a part in other peoples’ successes. I truly enjoyed watching the people around me grow, accomplish, and achieve.”
Seriously, that’s why I’m here! I have learned SO MUCH in 25+ years of starting, growing, downsizing, restructuring, and ultimately selling my businesses. And I’m not done yet! I am not retired. I’m still putting these ideas to use today, and I’m continuing to teach, learn, and observe, and to help new businesses grow. I am still the student as much as the teacher. It’s my passion. It’s what I do and it’s what I love.”
Show Highlights
Ø Stepping back and looking at your business as a company
Ø Developing procedures
Ø Playing to your strengths and hiring to your weaknesses
Ø Letting your company dictate the next best person to hire
Ø Writing out your priorities
Ø
Episode Resources
Simon Sinek Start With Why: How Great Leaders Inspire Everyone to Take Action
Michael Gerber E-Myth Revisited
Greg McKeown Essentialism: The Disciplined Pursuit of Less
Shane Snow Smart Cuts: How Hackers, Innovators, and Icons Accelerate Success
Jim Collins Good To Great: Why Some Companiees Make The Leap…And Others Don’t
$100 MBA
Want to know more about Rick?
Rick@businessbyday.com
www.businessbyday.com
Business By Day Podcast
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iTunes: Franchise Euphoria Podcast
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This past weekend I heard an interview with Don Thompson, the CEO of McDonald’s. I was absolutely fascinated by his interview. As president of the largest restaurant franchise in the world (over 35,000 locations) he will still occasionally stop by a location and go back into the kitchen and start cooking. He can still do every aspect of every job within the restaurant. Can you perform every job in your business or the business you want to buy? And why does this matter? Listen in to hear the answers to these questions and hear about the exciting changes happening at Franchise Euphoria. Enjoy!
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Getting Unstuck with Frank Gustafson
Feeling stuck can occur in any career, whether you are working part time or bringing in six figures. The question is how to get unstuck? Frank Gustafson joins me in this episode from One Bold Move to give us some answers to this question. Tune in to learn how to identify your passions and strengths and get started at getting unstuck today!
About Frank
“Born and raised in Dallas Texas, spent 6 years in the Marine Corps Reserves. Married for 25 years to my best friend Theresa. We have 3 amazing adult children,
I spent the last 30 years in management and executive leadership for some very dynamic and fast growing companies... some of them were my own.
Over the past 5 or so years I began to realize (slow learner) that I was filling my bank account and emptying my soul. Enough is enough. I found that "stuck" can happen at any level. I sold my last business, and set out to find a better way. That's where my latest venture, OneBoldMove comes in!
Today I am a coach, business consultant, leadership trainer, writer, podcaster and a speaker. My message is this... Make your move, Change your future. Life's too short to be stuck! I believe that you can make a living without emptying your soul!”
Show Highlights
Ø Key leadership qualities
Ø Identifying talents
Ø Nurturing talents into strengths
Ø Understanding your passion
Just for Franchise Euphoria Listeners
http://OneBoldMove/euphoria
Want to know more about interviewee or their businesses?
OneBoldMove Website - http://oneboldmove.com
Facebook - https://www.facebook.com/OneBoldMove
LinkedIn - www.linkedin.com/in/fgustafson/
Twitter -https://twitter.com/fgustafson
Podcast - http://oneboldmove.com/leadlikeamarine/
Episode Resources
Now Discover Your Strengths – Marcus Buckingham
Strength Finder 2.0 – Tom Roth
http://www.franchisegrade.com/
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Immigration and Franchising
Immigration and franchising have more in common than you might first expect. Franchising is a great way for foreign nationals to start business here in the U.S. and an often untapped market channel for franchisors. Mark Deal, the host of US immigration Podcast and founder of Foreign Investor Resource Group, joins me for this interesting episode of Franchise Euphoria. Tune in to learn some of the ins and outs of immigration and franchising.
About Mark
Mark is the host of the US Immigration Podcast which dives into the business of US Immigration and the impact of Immigration on US business. Through interviews with leading Immigration Attorneys as well as those impacted by US Immigration, Mark explores various immigration topics and the journey of foreign nationals as they seek to become employees, executives, entrepreneurs or investors in the business tapestry of the United States.
Show Highlights
Ø Visa specific business plans
Ø Benefits for a franchisor
Ø Necessity of an immigration attorney
Ø Business hurdles
Want to know more about Mark?
US Immigration Podcast
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Susan Baroncini-Moe, author of Business in Blue Jeans joins me for this episode of Franchise Euphoria. Susan shares with us a ton of business tips to help you get your business on the right track for success. She is fun and full of insight from how to identify your target market to how to do digital media the right way. Listen in to learn more.
About Interviewee
Susan is the author of the bestselling, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. She is an executive coach and a digital marketing strategist. Recently named one of Online Marketing Institute’s Top 40 Digital Marketers of 2014, she regularly speaks to audiences of all sizes and has shared the stage with business giants like Michael E. Gerber, Bob Burg, and Larry Winget, among others. Susan and her business have been featured in Redbook Magazine, USA Today, MSN Living, Investor’s Business Daily, Yahoo Finance, and American Express Open Forum, and she is a Guinness World Records® titleholder.
Show Highlights
Ø What Susan wished she had known before she began
Ø Learning from your failures
Ø Top three mistakes to avoid
Ø Target markets
Ø Branding
Ø How to do digital media right
Want to know more Susan?
Business In Blue Jeans
Episode Resources
Shane Snow – Smartcuts
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Are you ready to get a complete business education for $100. You should be. Omar Zenhom and Nicole Baldinu from $100 MBA join me in this episode. They focus on business principles essential to running and growing a franchise and business.
About Omar and Nicole
Omar loves rooting for the underdog and telling it like it is. He is the business brains behind the operation with over 14 years of business building experience. An educator & university manager for 13 years. Omar attended Wharton business school and dropped out in frustration to build The $100 MBA. They’re on a mission to revolutionize business education forever. Omar is the curriculum developer, content creator & head instructor at The $100 MBA. He also loves 80′s music & high-fives.
Nicole is the sensible one with all the taste. She knows when it’s right and when it isn’t. An educator for 13 years & an avid traveler. A New York Film Academy graduate that loves shooting videos that make a difference. She’s responsible for all the brilliant looking videos in The $100 MBA, producing the The $100 MBA Show and is content manager on The $100 MBA Blog. If it looks, sounds or smells good- it’s because of her. She makes everyone smile with her Aussie accent.
Show Highlights
Ø Understanding who you are serving
Ø Importance of management skills
Ø Identifying your ideal entrepreneurial lifestyle
Ø Importance of loving your business
Ø How to avoid cash flow issues
Ø Importance of systems
Episode Resources
Gary Vaynerchuk
Michael Gerber
Want to know more about Omar and Nicole?
The $100 MBA
The $100 MBA Show
The Free Course on Idea Validation
The Lab Program- Exclusive Personal Business Coaching:
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“Stop chasing influential people and start becoming an influencer yourself.”
Are you ready to starve your doubts and learn how successful entrepreneurs and high achievers overcome self-doubt? Want to learn one of the most important keys to success of all entrepreneurs? Jared Easley joins me in this episode of Franchise Euphoria. Jared shares how building genuine relationships and collaboration will increase your business success.
About Jared
Jared is the Co-Founder of the Podcast Movement, Host of Starve the Doubts, President at PodMov University, and Best Selling Author of the book: Podcasting Good to Great: How to Grow Your Audience Through Collaboration.
Show Highlights
Ø How to starve your doubts
Ø The power of collaboration
Ø Be an influencer
Ø Authentic connections
Episode Resources
Podcasting Good to Great
Want to know more about Jared?
Starve the Doubts
**Spread the Word**
Twitter
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“True business magic and personal success comes when you embrace your freakiness.”
Chris Brogan joins me in this episode. Chris is a dynamic entrepreneur that encourages you to embrace your inner freak. You must fall in love with your business. To truly do this you need to embrace who you are, inner freak and all. When you figure out who you are you can figure out what business is the right fit for you.
About Chris
The leading authority on owning the game you most want to win. Chris provides a mix of professional leadership development and business strategy. He works with professionals like you to own your choices, own your life, and own your future. He is CEO/Owner of Media Group, is a highly sought after professional speaker, and a New York Times best-selling author of 8 books and counting including The Freaks Shall Inherit The Earth.
Show Highlights
Ø Embracing your freak
Ø Fall in love with what you do
Ø The importance of confidence
Ø From Freak to Owner
Episode Resources
The Freaks Shall Inherit The Earth
James Altucher
All I Really Need to Know I Learned In Kindergarten
Want to know more about Chris?
Calling All Freaks
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Kevin Ortner
Kevin Ortner joins me today with a unique perspective on franchising. He is both a franchisor and a franchisee with Renters Warehouse. He walks us through expanding the business to a second location through franchising to over a dozen states across the country.
About Kevin
Renters Warehouse is Minnesota's largest, highest rated, and most reviewed Professional Landlord and Property Management Firm. They currently manage nearly $1 Billion in residential real estate, and execute over 4,500 new lease transactions each year. Home of the industry first Tenant Warranty and creator of these other innovative services; Rent Protect, Property Protect, Eviction Protection and the Protection Bundle. As CEO, Kevin is dedicated to continually improving their service offering and creating the best client experience in the industry.
Show Highlights
Ø The importance of testing your model
Ø Identifying your core processes
Ø Documenting your processes
Ø Treating your company like a business career and not just a job
Ø Importance of believing in your business
Ø Integrating sales and marketing
Episode Resources
Interview with Brenton Hayden
Want to know more about Kevin or their businesses?
Renters Warehouse
Professional Landlords
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Having systems in your business not only makes you more efficient but ultimately makes you more profitable. Today’s episode is all about creating systems for your business that actually work. It is going to especially be helpful for entrepreneurs that are just getting started and want to create franchise-like systems for their business along with entrepreneurs who may have already started but are looking to grow their business through a franchise-like model. You cannot do so without creating systems that actually work.
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Your URL, state business registration, and a trademark are three very different things. Just because a name is available for a URL and even a business registration does not mean that you have the right to use that name. A lot of small business owners who are just starting out often get confused on these three things. This can be a pricey mistake that can cost you thousands. Don’t make this mistake. Listen in to learn the differences between the three and how to make sure you can use the name you want for your business.
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I am a huge proponent of franchising....when it is done right. All too often, though, it is done wrong. People focus on the wrong things (i.e. the hottest franchise, or how to make a quick buck, or they assume they know about a franchise when they really don't). You need to be careful when considering franchise options. You must pay attention to the important things, and forget about all the rest when making a decision to buy.
Listen in to learn 4 ways to give yourself a better chance at success in franchising.
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I recently had the pleasure of being interviewed by Joe Crane from Veteran on the Move. I enjoyed it so much that I had to share it with you.
Joe Crane is founder and host of Veteran On the Move podcast. He acts as a pathfinder to freedom, guiding veterans in their transition to entrepreneurship by interviewing today’s most influential people in the world of entrepreneurship. Veteran on the Move features interviews with veteran entrepreneurs, start-ups, educators, experts and information on tools and resources for all entrepreneurs. They interview experts from some of the best entrepreneurship schools, finance experts, accountants, patent attorneys, marketing gurus and any other specialists that can provide valuable knowledge for the entrepreneur.
Listen in and then check out his site. He is doing some great things for veterans.
Learn More About Joe
Veteran On The Move
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Simple businesses work, and they work well. Often when we start a business we start with a clear vision in our head of what that business will look like. But once we start getting into the process of working in the business and dealing with the day to day aspects of the business things can start to get complicated.
Listen in to learn 3 things you can do to stop complicating your business.
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Dreams can be interesting, scary, exciting, terrifying, or just plain bizarre. The only thing consistent about dreams is that everybody has them.
In fact, researchers have found that most people have multiple dreams each night, yet often can't remember them. Many studies have been done about the phenomenon of dreaming.
For instance, why do we forget most of our dreams? Why are some of our dreams not in color? Do men and women dream differently? Do animals dream? Can you control your dreams? How blind people dream. And the list goes on and on.
But perhaps the most interesting aspect of dreaming for me, is that research has found that we are paralyzed while we dream.
REM sleep, the stage of sleep we are in when dreaming occurs, is characterized by paralysis of our voluntary muscles. This is known as REM atonia and prevents us from acting out our dreams while we sleep. Essentially, because our motor neurons are not stimulated, our body does not move.
Though we often think of dreaming as part of the subconscious, it often works its way into our consciousness. We dream about better jobs, bigger homes, larger bank accounts, jobs and professions where we are the boss and call the shots. While this is wonderful and has its place in helping us find the lives we want to lead and live, too much conscious dreaming will paralyze you like your subconscious dreams always do.
We need to stop dreaming and start doing!
In golf, there is a great saying when somebody over analyzes their own swing: paralysis from analysis. In business and life we can suffer from the same thing.
We are told that it is noble and worthy to dream big and chase our dreams. Hogwash!
We need to live our dreams!
Each and everyday we need to do something, even if it is minimal, to live out our dreams. Consistent action no matter how small will always beat out thoughts with no action.
Listen in to learn how you can stop dreaming & start doing!
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Every customer or client interaction that you have creates some sort of experience with an emotional component. It can be good or it can be bad. So, how do you deliver your services that will drive a positive experience?
Howard Schultz said:
Care more than others think wise,
Risk more than others think safe,
Dream more than others think practical,
Expect more than others think possible.
Listen in to learn how you can deliver a positive experience to your customers today.
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Many people ask me if they should buy a franchise or start their own business. It seems a simple enough question but it is actually very complicated and loaded with many considerations. Listen in as I go over some of these considerations. It will definitely give you something to think about.
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Many people erroneously believe that franchising strips away all creativity from the entrepreneur turned franchisee. Good franchising, though, provides the system, process, and brand while simultaneously allowing the owner to utilize creativity to drive local awareness, build an online reputation, and create a culture that attracts good employees. In this episode, I cover 4 ways franchise owners can unleash their creativity to help their franchises prosper.
Contact Us
Josh@franchiseeuphoria.com
Joe@franchiseeuphoria.com
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Philip Campbell
One of most important aspects of any business is the financial side. It is also one of the most dreaded aspects and because of that many do not have a clear understanding of it. This can be a crucial mistake. Philip discusses this complicated topic and shows how you can easily take control of your finances before they take control of you.
About Philip
Philip has over 30 years of experience in the business world. He has served as an officer in a number of growing companies with revenues ranging from 5 million all the way up to 900 million dollars. He has been involved with the acquisition or sale of 33 companies and an IPO on the New York Stock Exchange. His true passion is helping people take control of their cash flow.
Show Highlights
Ø The secret to understanding your financials
Ø Understanding the difference between profit and cash flow
Ø Identifying your 3 largest drivers of change
Ø How to explain where the cash went last month in 2 minutes
Want to know more about Philip?
pcampbell@neverrunoutofcash.com
Never Run Out Of Cash
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Have you decided that a franchise opportunity is the right business opportunity for you but not sure what your next step should be? Most often people turn to the internet to start their search for the right business. This is NOT the place to start. Listen in as the Franchise King talks about how to find the right franchise opportunity for you.
About Joel
Joel Libava, The Franchise King, is a franchise ownership advisor. He teaches time-tested and proven techniques that enable today’s prospective franchise owners to make a yes or no decision on franchise opportunities that they’re looking at – with total confidence.
He is also the author of Become a Franchise Owner! The Start-Up Guide to Lowering Risk, Making Money, and Owning What You Do.
Want to know more about Joel?
Franchise King
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As a business owner podcasting may not be the first thing on your mind, but maybe it should be. Podcasting is a digital medium that can be leveraged to add revenue streams for your business. Last weekend I attended Podcast Movement 2014, an international conference dedicated completely to podcasting (the first of its kind). It was an amazing conference and I left fired up to make this podcast even better and maybe to convince some of you that podcasting can be a great and profitable adventure.
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Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment or feel free to email either one of us.
Josh@franchiseeuphoria.com
Joe@franchiseeuphoria.com
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As entrepreneurs, we sometimes get caught in the trap of thinking that we can only learn from other entrepreneurs. This is not true. There are many people and businesses that you can and should learn from, including big business. This is not an "us" v. "them" game. Every big business at one point in time was a small business. And most CEO's have had some if not many entrepreneurial ventures or experiences. But most importantly, big businesses usually understand process, systems and organizational structures much better than small businesses. They live it, breathe it and implement it each and every day. Tune in as we discuss what entrepreneurs can learn from big business and vice versa.
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Josh@franchiseeuphoria.com
Joe@franchiseeuphoria.com
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iTunes: Franchise Euphoria Podcast
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Exciting things going on here at Franchise Euphoria! I have been talking about bringing on a co-host for a while now and today is the day. I can’t wait for you to meet Joe Levin. Joe is a long-time friend of mine and we are so excited to start working together here on the podcast. Listen in to learn more about Joe, his background, our history and most importantly how he is going to add even more value to you on your journey.
I can promise you this…things are NOT going to be dull around here.
Joe is an absolute Rock Star!! But for those that don't believe me, tune in and read his bio below.
Joe Levin is head of sales enablement, direct marketing and e-commerce site strategy for CDW, a leading provider of technology solutions for business, government, education and healthcare. Joe is currently weaving sales enablement strategies and capabilities into the fabric of the 7,000 plus coworker organization. He leads a diverse and cross-functional team focused on sales and marketing strategy, lead generation, campaign management, e-Commerce site strategy and enablement portals and content in support of the company’s growth initiatives.
Joe joined CDW as a sales account manager in 1998. Prior to establishing the Sales Enablement practice, he held various roles throughout the company including organizational capabilities, sales trainer, product and partner management supervisor and CRM manager. Displaying a unique ability to align Sales and Marketing, Joe is recognized by peers and partners for his passion, customer-focus and strategic leadership. Joe and his team recently received industry recognition for their innovative sales enablement strategies by winning Sirius Decisions “Return on Integration” award.
Outside of his work at CDW, Joe is a proud husband and father of two amazing girls and loves food, sports, business and technology. He is an active participant in his community and seeks opportunities to grow and give back through coaching, mentorship and volunteering.
Joe holds a Bachelor of Business Administration from Illinois College and an MBA from the Lake Forest Graduate School of Management.
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Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment or feel free to email either one of us.
josh@franchiseeuphoria.com
Joe@franchiseeuphoria.com
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Wondering if you should diversify your franchise investment is a great problem to have. It means that you have probably had some success with your current franchise business and are looking to expand. The question is, should you purchase another unit of the franchise that you already own or should you buy a completely different business. This can be a very complex issue. Listen in to hear 4 questions you should consider while figuring out if you want to diversify or not.
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So many business owners these days are wondering about the cost of franchising their business. There is no one simple answer to this question. Tune in, though, as I outline the process I go through to help turn a business into a franchise, and speak to the cost associated with franchising a business.
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I learned a great lesson from my daughter this weekend. As we were walking outside, she pointed out a stick and she asked me “Is that a lobster?” My first reaction was “No, it’s just a stick” but when I took a closer look I could indeed see what looked like a lobster. As business owners and managers we often perceive things in a certain way. This can actually be detrimental. Getting new perspectives can change your outlook on your business. Listen in to learn three ways to identify and unleash the “lobsters” in your business.
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Businesses with 20 employees or less make up approximately 98% of all small businesses in the United States. This is obviously a significant number. Yet, the vast majority of them don't take the time, energy, and focus to think inward and outward before growing and scaling their business. This episode of Franchise Euphoria is all about the importance of focusing on the What, Where, How & Why of your business. Learn how focusing on these key metrics can be the formula to help you scale and grow in a responsible and profitable way.
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Personality is often overlooked when purchasing a franchise. As entrepreneurs, we are often solely focused on the bottom line. This focus on the bottom line sometimes makes us lose sight of what we are personally bringing to the business and how our personalities have an impact on our business success. This can be a huge mistake.
Listen in to hear 5 ways to identify your unique personality strengths and weaknesses and what kind of imp act this has on your business.
Resources From the Show
Earl Nightengale: The Strangest Secret
Dan Miller: 48 Days
Sally Hogshead: How to Fascinate
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I love learning about different businesses and how they are growing and scaling. Many expand through licensing or franchising. Oftentimes the business owner has spent years fine tuning their brand, product, and services and are enjoying success when someone asks if you are willing to franchise or license. This can be a complicated issue and things can quickly become confusing. Listen in to find out if your business is a franchise in disguise.
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Kevin Cope joins me today to discuss his best-selling book Seeing the Big Picture. Passion is great for business but you also need to develop business acumen to be truly successful. Kevin calls this “No Profit, No Purpose”. And he deep dives into the 5 key metrics that you, the entrepreneur, MUST pay attention to, understand and implement for your business to be successful!
Amazing Give-Away
Chance to win Kevin's incredible book.....FREE! The first ten people to email me and tell me Kevin's 5 Key Business Drivers & their favorite part of the interview will get a FREE copy of Kevin's incredible book Seeing the Big Picture. This #1 Wall Street Journal and New York Times Bestseller will absolutely help you in your business. It is practical and gets right down to the main drivers that help make businesses successful. It will motivate you but also provide you practical tips and solutions that are vital to your success
Please include your mailing address in the email as well.
About Kevin
Kevin Cope is not only a successful executive and keynote speaker, he is also the author of Seeing the Big Picture, a #1 Wall Street Journal, USA Today, and New York Times bestseller. For over twenty-five years, Kevin has promoted the idea that the brightest minds in business understand the essence of how a company makes money, and they use this knowledge to drive their decisions. In other words, they have strong business acumen (business savvy/business intelligence).
Show Highlights
- The 5 Key Drivers of Business
- When should you grow your business
- The importance of building a great work culture
- Why cash flow is more important than profit
- Why growth is vital to your business
- The 5 measures that will keep your finger on the pulse of your business
Episode Resources
Acumen Discount - Click the link to learn more about how you can become the leader and business success you have dreamed becoming! Kevin was kind enough to offer a significant discount just for my listeners!
Want to know more about interviewee or their businesses?
Acumen Learning
Seeing the Big Picture
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Franchising is not right for every business. However, every business can benefit from implementing franchise-like systems. Tune in as I discuss 5 primary reasons why you should run your business like a franchise!
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I’ve spoken on the importance of due diligence more than once but you really cannot short change it. It can really come back to bite you.
Tune in to learn the $40,000 franchise lesson that you can hopefully avoid & a list of "must ask" questions before you buy a franchise!
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The best franchise systems take years to fine tuning their systems, processes, brand, and marketing. This allows the franchisees to follow a script and hopefully prosper. Of course, this is the best case scenario. Unfortunately what often happens is that there is a lack of systems, infrastructure, and processes. These franchises can still make money but it is important to understand that making money is only one part of a franchise. You need the systems and support that a good franchise will have in place. The hard part of course is figuring out if the franchise you are looking at has a solid foundation.
Listen in as I explain 6 things you need to consider before you buy a franchise.
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The FDD is a huge legal document that some people only glance at and never truly understand. Others dismiss it as not being all that important. This misunderstood and sometimes overlooked document is crucial in understanding just what circumstances you are entering into when buying a franchise. Listen in to learn 6 key things to look for in your FDD and why they are so important.
Episode Resources
Entrepreneuronfire.com
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Happy early 4th of July. No regular episode today but I hope you enjoy this interview I did with Legal Marketing Made Easy. They focus on attorneys and law firms that are doing marketing in unique and effective ways. Listen in to get insight into how I handle marketing and how you can apply them to your own business to differentiate you from your competition.
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Big news here at Franchise Euphoria. We have some very exciting things that will be happening very shortly. Don’t miss this big announcement.
Along with the big announcement I will also discuss when franchising is bad idea. People come to me that want to grow. The key to growth is being in a position to do it in a responsible, profitable, and effective way. Listen in to learn when franchising is not a good idea and what you can do to get your business into the position to expand.
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Food trucks are really fascinating businesses that have become very popular. People love the accessibility of a food truck and the uniqueness of the menus. They are reasonably priced, with focused menus, and can be really profitable.
Tune in as I discuss how to turn your food truck into a franchise.
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What’s Hot in Franchising and Why It Doesn’t Matter
The question that I get asked the most is “What is hot in Franchising?” Don’t fall into the trap of what is hot right now. That should never be your first question. Franchising spans just about every type of business out there. What you need to figure out first is what are you interested in, what you find joy and satisfaction doing, and what you are good at. Then you can find the franchise that is right for you.
Tune in as I dive deeper into this very important discussion.
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We all know that things like social media and technology are aspects of our business that need attention. Figuring out the balance and how to leverage these tools to your greatest advantage is easier said than done. We can have the best of intentions but soon get frustrated and let our efforts fade. Nate Riggs joins me today to put all of this into perspective and explain how to make social media and technology work for you.
About Nate
Nate has been helping businesses take their brands, products and services to market for over 12 years, racking up experience in advertising and digital agencies, corporate marketing departments and as an independent consultant.
Show Highlights
Ø How to properly use social media
Ø Importance of marketing sales working together
Ø Importance of brand consistency
Ø Why you should be embracing technology
Ø How to leverage technology
Want to know more about Nate?
Social Restaurant Podcast
Nate Riggs
Fast Casual
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Too many people are contacting me and asking, “What business should I buy?” “What should I get into?” and “What’s the hot franchise right now?” You need to take a step back and figure out what gets you excited. If you jump ahead and skip this essential step you are going to have a lack of passion and a lack of purpose. Listen in today to learn how to find your mojo before you leap into business.
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Social media and online content marketing are avenues that just cannot be ignored in today’s world. The dynamic Frances Leary from Wired Flare joins me today. She has some amazing insights into how to use your personal story to reach out and connect with your customers and build a relationship with them. Listen in to learn some amazing tips on how to best use social media for your business.
About Frances
Frances is a Texan-Canadian entrepreneur – a storyteller, published author and professional speaker whose MA in Folklore led to the development of a unique marketing approach that now serves as the foundation of Wired Flare. She speaks internationally to inspire ad educate audiences on subjects related to social media, online marketing, and the power of soulful communication. It is her focus on identifying why her clients do what they do and helping them make an impact on the world that has led her to stand at the head of the pack.
Check out Wired Flare’s new video: http://youtu.be/TW-0kAaFB-Y
Show Highlights
Ø Creating a strategy
Ø Figuring out what works and what does not
Ø Using your personal story
Ø Figuring out what platform is best for you
Ø Making the most of online relationships
Want to Learn More about Frances
Website: Wired Flare
Twitter: @francesleary and @wiredflare
Blog: Wired Flare Franchise
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When you buy a franchise you are in it for the long haul. Agreement last for 10, 15, even 20 years. You need to be sure it is right for you before you commit. Listen in to learn the six things you need to consider before you determine if you are ready to pull the trigger.
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Chuck Blakeman joins me today on Franchise Euphoria. We discuss a business model some would consider radical. It involves no employees, no regular work hours, and no managers just to name a few unique aspects. Chuck explains what a participation company is and how it can create a super successful business for you.
About Chuck
Chuck Blakeman has an off the grid approach to business that has been adopted by thousands of business founders and leaders. He has bootstrapped eight wildly different business from the ground up, making every mistake possible along the way to some big wins. As an internationally acclaimed business speaker averaging more than 100+ speaking engagements and workshops per year, he has been quoted and featured in Entrepreneur Magazine, CNNMoney.com, NYTimes.com, other online magazines and small business blogs throughout the U.S., Australia, and New Zealand.
Show Highlights
Ø Why hiring employees is not such a good idea
Ø How a participation company can increase your success
Ø How to do away with job titles
Ø How to do away with manager
Ø Why this works so well
Episode Resources
Simon Sinek: Start with Why
Douglas McGregor: The Human Side of Enterprise
Michael Gerber: E-Myth
Seth Godin
Want to know more about Chuck or his business?
Chuck Blakeman
Crankset Group
Chuck Blakeman: Why Employees Are Always a Bad Idea
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Erle Dardick from Monkey Media joins me today. He talks about an often un-utilized aspect of the restaurant business. He talks about catering. Catering can have a huge impact on your bottom-line. Erle explains that up to 33% of restaurant sales can come from catering.
About Erle
Erle Dardick is best known for providing turn-around strategies to multi-unit restaurant operators and food manufacturers. For years he’s been helping our community members leverage their existing assets to drive new revenue channels. After owning and running a very successful retail deli and catering operation, Erle founded MonkeyMedia Software to provide web-based software, strategy and education services to multi-unit restaurant operators. Erle resides in Vancouver, BC and holds an MBA from Simon Fraser University.
Show Highlights
- What catering can do for your restaurant business
- How technology can help your business
- Why you must utilize systems for your business
- How to implement a catering system in your restaurant
Want to know more about Erle or his business?
Monkey Media
Email: Erle@monkeymediasoftware.com
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Many of you out there do not want to franchise your business. You should not, however, completely dismiss franchise operations. Running your business like a franchise, even if you have no intentions of pursuing franchising, can increase your profitability. Listen in as I explain what a franchise model can do for you then check out indyfranchiselaw.com to get the detailed worksheet to guide you step by step.
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Lately, I have been speaking with many people interested in investing in young or new franchises. It is an exciting time for young franchises and can be a great time to invest. Don’t get caught up on the excitement of a burgeoning franchise though. Listen in to hear the 5 things you need to think about before you invest in that young or new franchise.
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Scott Hill –
I am simply thrilled to have Scott Hill on the show today. He will talk about his exit from corporate life, his meteoric rise in business, how things started to crumble, and how he got back on track. This episode has something for everyone. Whether you are looking to start your first business or are focused on growth you will walk away from this episode more confident in where you are headed.
About Scott
Scott Hill is the Co-Founder and Executive Chairman of PERQ, a measured marketing software and services company that specializes in increasing online and in store traffic for businesses. Scott founded his first company in his dad’s living room in 2001. Since then, he has founded three more companies, some of which appeared on the Inc. “500 Fastest Growing Companies in America” list three separate times.”
Show Highlights
Ø How to exit from corporate life
Ø It’s about the planning not the plan
Ø Why you should bet on yourself
Ø Why you need to build a strong foundation
Ø How differentiation can make your business skyrocket
Episode Resources
Micheal Gerber
Titan: The Life of John D. Rockeller, Sr.
Want to know more about Scott and his business?
PERQ
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Are you considering turning your hobby into a business? Creative entrepreneurs have a great amount of passion but it is hard to focus on turning that hobby into a viable business. So many people today are doing this. It is critical to get started on the right foot. If you don’t do it the right way it can be frustrating. Listen in to learn how you can leverage your expertise and help even more people by doing what you love.
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Marcus Sheridan from the Sales Lion joins me today. Marcus is a highly successful business owner and speaker. His highly energetic personality is paired with amazing insight into business marketing. Listen in as he gives you some amazing tips and advice. His energy is infectious and by the end of the interview you will be ready to start implementing his advice today!
About Marcus
Marcus started a swimming pool company, River Pools and Spas in 2001. The pool company grew to be one of the largest of its kind in the world (due to inbound marketing efforts and their incredibly popular swimming pool blog). After huge success teaching other pool professionals how to embrace inbound marketing, Marcus has become a very successful HubSpot Partner, training inbound marketers and companies everywhere how to find success. With an incredibly entertaining and educational style, Sheridan has become a highly sought after speaker for many marketing and business conferences globally. He is also the author of the blog, The Sales Lion, one of the best marketing, business, and life-success blogs on the internet.
Show Highlights
Ø What makes a great website
Ø The importance of teaching your clients
Ø Joining you sales and marketing teams
Ø How to rule with content marketing
70% of buying decisions happen before the customer even makes contact with your company. That number is still growing and will continue to grow. This puts an ever growing importance on marketing. Marcus explains what you need to be doing to capitalize on this growing trend.
Want to know more about Marcus?
The Sales Lion
Mad Marketing Podcast
River Pools and Spas
Marcus1@thesaleslion.com
Twitter: @thesaleslion
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Are Home Based Franchises Worth It
Home based franchises are becoming more and more popular as technology continues to grow. The lure of working from home and low franchise fees is quite attractive. But is it worth it? Listen in and learn the five things you need to know before considering a home based franchise.
Feedback
I love to hear from you every episode and even more so on this one. Please leave a comment, email me at josh@indyfranchiselaw.com, or find me on Facebook orTwitter. Let me know what you think about the changes.
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Jaime Tardy is the founder of Eventual Millionaire. An Eventual Millionaire is a person who knows they will be a millionaire, eventually. But they are dedicated to becoming a millionaire on their own terms. They want an enjoyable business and an enjoyable life. Listen in as she discusses her journey and shares some amazing tips and advice.
About Jaime
By the age of 22 Jaime was making six figures, and had an expense account. By the age of 24 she was in over $70,000 in debt. She hated her work. When she was home Jaime dreaded Sunday nights because they marked the beginning of yet another long work week. She determined that living an enjoyable life was worth far more than a million dollars. So Jaime updated her goal. Instead of just a million dollars, she wanted to find work she loved and the life she loved, and THEN make her million. In 2006 Jaime decided to crush her debt and quit her job. Now she helps entrepreneurs focus their money and their strengths to create an amazing life while they build their net worth.
Show Highlights
- How to become an entrepreneur
- The importance of systematizing
- Why you need to create solid goals
- How to take control of your money
- How to put set-backs in perspective and move ahead
- The amazing benefits of a mastermind
- Ways you can quickly grow your network
- The importance of connecting and engaging with your customers
Episode Resources
Dan Miller
Michael Gerber
Want to know more about Jaime?
Eventual Millionaire
The Eventual Millionaire Book or Starter Kit:
The Eventual Millionaire
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It has been an amazing journey since the launch of Franchise Euphoria 7 months ago. I’ve learned so much along the way. I recently realized though that I was not fully capturing everything that I wanted to capture in the podcast so I have decided to make a pivot. Listen in to find out what new and exciting changes are in store for Franchise Euphoria!
Feedback
I love to hear from you every episode and even more so on this one. Please leave a comment, email me at josh@indyfranchiselaw.com, or find me on Facebook or Twitter. Let me know what you think about the changes.
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Selling Has Changed, Have You Changed With It?
John Jantsch – Selling Has Changed, Have You Changed With It?
John Jantsch from Duct Tape Marketing joins me on this episode of Franchise Euphoria. We talk about one of the most important things you can do for your business, content marketing. The way that people buy has changed so the way that we sell needs to change, too. Don’t get left behind. Listen in to learn what you need to be doing to increase your sales.
About John Jantsch
John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
Show Highlights
Ø How the way people buy has changed
Ø How to sell in today’s culture
Ø Ways to engage your customers
Ø Developing customer trust
Ø How to get your marketing and sales people to work together
People today get online ad research products, read reviews, and ask friends before they purchase. You can no longer count on old sales methods to work in today’s online world. You to need to make contact with customers, engage them, and build their trust before they are ready to buy.
Episode Resources
Seth Godin
Michael Gerber
Joel Libava
Want to know more about interviewee or their businesses?
Duct Tape Marketing
Duct Tape Selling
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Following up on the heels of last week’s tip, this week I focus on “Are You Ready To Franchise?”. Are you ready to take the next step and turn your business into a franchise? There are many things to consider before making the huge decision to franchise. I’ve boiled it down to 4 questions you should ask yourself to see if franchising is something you should even be considering.
Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment at Franchise Euphoria.
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John Lee Dumas brings his enthusiasm and fire to the show this week. John is the host of the wildly popular podcast Entrepreneur on Fire. He discusses his life before Entrepreneur on Fire, his ah-ha moment, and his meteoric rise. Listen in as he gives some inside tips to his success, explains the importance of identifying a clear avatar for your business, and gives some great resources for all of you entrepreneurs to dive into and read.
About John Lee Dumas
John graduated from college and was commissioned as an officer in the army and served 13 months in Iraq. He continued to serve in the army for seven more years. After the army he tried law school for one semester. That was all it took to realize that law was not his calling. He worked in finance and real estate for several years but never really finding his passion. He began listening to podcasts on his drive to work. Then he had an ah-ha moment. There were so many great podcasts out there, but none that offer daily content. He was zipping through months of content in a single week, and knew that if he was experiencing this problem, chances are others were, too, and Entrepreneur on Fire was born.
Show Highlights
- Find out what F.O.C.U.S. stands for
- Learn how to overcome imposter syndrome
- What masterminds and mentors can do for you
- The importance of having and knowing your business avatar
- Learn John Lee Dumas’ most important tip
Episode Resources
Parkinson’s Law
Jaime Tardy
Seth Godin
The Compound Effect by Darren Hardy
The Slight Edge by Jeff Olsen
Want to know more about Entrepreneur on Fire?
Entrepreneur On Fire
Podcasters Paradise
Webinar on Fire
Want to help us out?
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**Feedback**
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
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This week on the Franchise Euphoria Tip of the Day I talk about why you should consider franchising for your business. Listen in as I talk about 4 main reasons you should consider franchising.
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Buying a franchise is a BIG decision. There are many options. But most people go about the process in the wrong way. Today, FranchiseGrade.com owner/founder, Jeff Lefler, is on the show to help you make a better decision on which franchise to buy.
About Jeff Lefler
Jeff leads the Management Team of Franchise Grade as their Chief Executive Officer with fifteen years of small business experience, ten of those in franchising. Jeff has operated a successful franchise with Canada Bread since 2006. In 2008 Jeff created the National Bread Network, an Independent Franchisee Association representing Canada Bread Franchisees and was also a Member of the Strategic Committee of the International Association of Franchisees and Dealers.
Show Highlights
- Learn the importance of due diligence
- What a franchisee association can do for you
- What information you need to gather
- Where you can find that information
- The importance of comparing the information you gather to your franchise documents
- Jeff’s number one tip for you before you buy a franchise
Want to Reach out to Jeff:
Email: jeff.lefler@franchisegrade.com
Cell phone: 519.859.0228
Want to know more about Jeff:
Franchise Grade
Episode Resources
Franchisegrade.com
National Bread Network
American Association of Franchisees and Dealers
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Feedback
Have any suggestions for future shows? Have questions or a topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we reach out to more people.
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Franchises are complicated. They are fraught with risk, uncertainty and require a lot of capital. But most, if not all, of these things can be overcome if you create raving fans for your business. Plain and simply, raving customers drive the bottom line! This is the #1 way to succeed with your franchise!
Below are 4 simple & immediate ways you can do this for your business.
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Know your target market – This is the baseline. The foundation that must be set for you to understand your customers. Without this, you won’t understand your customers desires, needs, wants, & fears. Understanding these things, is key to discovering your secret sauce as a business.
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Be extraordinary – Average is for losers, at least in the business world. Most businesses are average. Most businesses struggle to maintain profitability. Think in extraordinary ways and extraordinary things will happen with your business. For starters, think of one thing that you can do this week to go above and beyond for a customer. If you know your customers, it should be easy for you to do this. If it isn’t, then try to better understand the needs of your customers and then revisit this at a later date.
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Pay attention to details – We have all seen businesses that just “get it.” You know, the ones where every detail is accounted for and nothing is overlooked. These are the businesses that are one step ahead of their customers. It’s as if they are inside your head with a full understanding of what you are thinking and when you are thinking it. These things matter. In an overly crowded marketplace, paying attention to details makes you memorable, makes you different, makes you special. And in turn, makes people talk about you and their experiences with your business.
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Ask for feedback & Act on feedback – For many, asking for feedback is scary because it can expose you. It is scary to really know what others think of you; but it is vital to plugging holes in your business & in creating raving fans. But equally as important, is acting on the feedback. Acting on feedback shows that you really care. That you are listening. That you value customer input. Not only is this smart business, but it makes you memorable and gives you more opportunities to engage with your customers.
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Michael O’Neal – How You Can Become a Solopreneur
Are you a solopreneur? A solopreneur is someone who is proudly unemployable, someone who cannot imagine punching a clock every day and working for someone else. Is the stress of going to work every day becoming greater than the stress of going out on your own? Michael o'Neal discovered he is a solopreneur and now hosts his own podcast helping other solopreneurs find their path. He joins me today to talk about his journey and how he helps people live the life they desire.
About Michael O’Neal
In August 2013, Michael started his podcast called The Solopreneur Hour – Job Security for the Unemployable. His aim is to show the unemployable people of the world the correct path to business success on their own terms.
Show Highlights
- Learn what six books you need to start reading today
- Find out if you are an entrepreneur or a solopreneur
- Learn some crucial keys to efficiency you can start using today
- Start viewing yourself as a business
- What role your passions plays in finding the right business for you
- Find out what a mastermind group can do for you
Want to know more about Michael?
Solopreneur Hour Podcast
SoloLab
Episode Resources
Rich Dad, Poor Dad by Robert Kiyosaki
Cash Flow Quadrant by Robert Kiyosaki
Four Hour Work Week by Tim Ferriss
Emyth Revisted by Michael Gerber
Strengths Finder 2.0 by Tom Rath
Crush It Gary Vaynerchuk
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Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
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The restaurant world is highly competitive. To be truly successful you need to differentiate yourself from your competitors. Customer service is the key to being successful. So, how do you take customer service to another level? Listen in as I explain 4 ways you can create raving customers for your business.
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Brenton Hayden – How to Build Your Business and Franchise It Successfully
I am thrilled to have Brenton Hayden on the show this week. Listen in as he describes how he went from first starting his business with practically no money to becoming a multi-million dollar business. Brenton talks about waking up early, staying late and going the extra mile. He saw a need in the market and went after it. He goes in depth about the struggles he faced and how he convinced people to believe in his vision. He went from cold calling and getting his first six properties to rent to retiring from his CEO position in just 6 ½ years.
About Brenton Hayden
Brenton Hayden is the Chief Executive Officer and Founder of Renters Warehouse USA, a four time honoree of the Inc. 500|5000 list. At 29, Brenton leads his dedicated team of over 100 employees and franchisees in seven states to see gross revenues of $12.5 million. With a portfolio of managed properties valued around $750 million and $2 billion in residential leasing transactions, it’s no surprise that this Harvard Business School and Massachusetts Institute of Technology - Sloan School of Management graduate was named the youngest franchisor in America by INC. Magazine in 2011 at the age of 25. Brenton’s expert marketing skills and entrepreneurial spirit have largely contributed to the success of his company, earning Renters Warehouse numerous awards in real estate and business.
Show Highlights
- Why you must know your business top to bottom
- The importance and value of recruiting staff that believe in your vision
- How to Build your business the right way
- What being a franchisor really means
- The importance of carefully selecting your franchisees
- The critical nature of supportive Training
Brenton discusses knowing his business from top to bottom and how he got people to believe in his vision and really work to grow the company. He also discusses the extremely careful process he goes through when choosing a franchisee from interviews to his People Analyzer Tool. Brenton also focuses on supportive training for his franchisees keeping them up to date and business savvy.
Episode Resources
Seth Godin
Rework
Michael Gerber
Want to know more about Brenton and his businesses?
Twitter @BrentonHayden
Professionallandlords.com
Twincitiesrenterswarehouse.com
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**Feedback**
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
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The largest sector of franchising is restaurants. Restaurants are notorious for having difficulties retaining staff. This is partly due to the nature of the business. Staff are typically younger people that often move on to other things. Listen in as I give you 5 ways to keep your staff happy which will lead to them staying on longer. This is not only beneficial to the moral of your business but also to your bottom line.
Welcome to Franchise Euphoria Podcast
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Emily Chase Smith – How to Take Control of Your Finances so You & Your Business Prosper
This week we discuss one of the things we all HATE to discuss. Money. Finances are the backbone of business but money is an issue that many avoid facing, especially if on shaky financial ground. Emily Chase Smith describes this as a fingers-crossed mentality. We cross our fingers and hope all will be well. Looking from the outside it is easy to see this is the worst thing you could do.
Listen in to hear about the process she goes through when she works with her clients to get them on better financial footing.
About Emily Chase Smith
Emily graduated law school at 21. Her family lived overseas for 5 years and when she came home she decided to focus her law practice on bankruptcy. She liked bankruptcy because you’re taking someone in a tough position and improving it dramatically – unlike most other areas of the law.
She started seeing patterns that her clients were going through. She realized that if she had just seen them a year before they may have been able to avoid the situation that they were in now. She wanted to help them before the real problems began – to be a lighthouse. Now she works with businesses that may be on shaky ground but with a little guidance can come out stronger and more financially stable.
Join us as Emily shares her tips on becoming a financially savvy entrepreneur.
Show highlights
- Identifying long term goals
- Assessing/understanding your financial standing
- Money Personality
- Exit Plans
Emily discusses the importance of identifying your long term goals so that you can identify the correct path to take and take it. The next step she takes with her clients is to go over all the financial records for the business with the owner, helping them understand where they are and how they might move forward. She also discusses the need for an exit plan.
Another key aspect she discusses is knowing your money personality. Not sure what that means? Listen in as she explains.
Episode Resources
Emilychasesmith.com
Untangling Your Money Spaghetti Course
The Entrepreneur’s Money Podcast on iTunes
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Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
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Today’s Franchise Euphoria Tip of the Day is all about location, location, location. I get asked all the time about what a good location is and where successful restaurant franchises are located. Location is such a vital part of having a successful franchise business. I narrowed it down to the top 4 things you must consider when choosing a restaurant location. Enjoy!
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I am thrilled to have Matt Frey on the show today. Matt and his wife Rachel are the founders and owners of the wildly successful Bub’s Burgers & Ice Cream, home of the Big Ugly Burger™. We discuss the process that they went through from opening their first restaurant, to opening more locations, and the decision to convert to a franchise model. We talk about key business practices such as branding, employee education, and systemizing.
Among other things, I love Matt's passion for what he does, and his mission to help inspire, train, and grow his employees so they can learn, advance & benefit in big ways!
For more information on Bub's franchise opportunities or just to reach out and say hello, call Matt at 317-727-3371 or email him at: bubs@bubsburgersandicecream.com
So tell me, what was your biggest takeaway from this interview?
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In today’s Franchise Euphoria Tip of the Day I discuss the crucial importance of franchisor support. When buying a franchise there are certain things a franchisor should do to help its franchisees. I will tell you where to look and what to look for. I will also provide you with key questions you should ask that will help you understand what support systems are in place and where support may be lacking. Hope you enjoy!
This week on Franchise Euphoria I have the pleasure of interviewing Jessica Peterson. She brings amazing insight into a topic that many of us struggle with on a daily basis, social media. Social media has become a key aspect of business life and when utilized correctly can play a huge role in your success. Tune in as Jessica explains how to make the most of social media for your business.
In today’s Franchise Euphoria Tip of the Day I discuss buying a re-sell. One popular way to get into franchising is to buy another’s franchise business. This happens when a franchisee wants to sell before the end of the franchise agreement. As with all business purchases it is an exciting prospect. All too often much is made of the price, which is understandable since you want to get a good value, but you really need to dig deeper. Listen in as I explain 14 questions you need to ask before you purchase a re-sell.
This week on Franchise Euphoria I talk with the List Building Queen herself, Maritza Parra. This is a must listen for every entrepreneur interested in getting more prospects and converting more prospects into customers. Listen in as Maritza goes through the step-by-step process of list-building. Maritza lays out the 5 Steps in building a profitable list. Additionally, you will learn how Maritza got to where she is today, and what she did that ultimately led to Oprah reaching out to her. Hope you enjoy this amazing interview!
In today’s Franchise Euphoria Tip of the Day, I explain what it takes to be a successful franchise owner. Don’t be fooled into thinking your franchise will run itself. I will outline a few simple steps every franchisee should take before starting. I will also teach you the four key skills that are necessary for you to have to be an effective leader in your business. Hope you enjoy!
This week on Franchise Euphoria I have a fascinating conversation with Brad Spencer, Executive Director of the Brilliance Network. The Brilliance Network focuses its efforts on helping small to medium sized businesses scale and grow. Amonst other things, Brad and I discuss specific actions that small business owners can take to grow their business. Brad draws upon his own experience of owning, growing, and selling a business and his interest in franchising.
Listen in as he discusses the importance of:
Ø Systematizing
Ø Great customer service
Ø Attention to Detail
Ø Thinking like an investor
If you would like to reach out to Brad, you can find him on Facebook: PLRDOCTOR
In today’s Franchise Euphoria Tip of the Day, I talk about the importance of fully understanding your franchise agreements before you sign them. Franchise agreements are long and can be confusing. Don’t let the excitement of starting your business or just the daunting task of deciphering the legalese keep you from fully understanding before you sign. This is a key step in setting yourself up for success. Hope you enjoy!
A wonderful privilege to have Joel Goobich as a guest on my podcast. Joel is a big-picture guy with sharp insight into how individual parts make a strong whole. He’s tireless in pursuit of solutions to boost your business, adapt to the changing business environment and, ultimately, put you on track to a profitable transition and exit to your next act.
He’s been in your shoes as an entrepreneur, business buyer and business owner. He founded Colorations, Inc. which he built from the start to a leading international manufacturer and distributor of children’s art products. Using the first-hand knowledge gained from a rewarding and well planned and implemented exit from the company, he now focuses his considerable intensity on working with business owners to strengthen the elements of their businesses into a dynamic whole that leads to a successful and satisfying exit through his consulting and marketing firms, Big Picture Advisors llc and i3 Marketing llc.
Listen in as he discusses:
· The difference between a good product and a good business
· The importance of understanding your customers
· How to prepare for emergency situations in business
· The necessity to have an exit plan
Check out Joel’s podcasts:
Don’t Get Stuck in Your Business The procss of growing a business or prfessional career doesn't have to feel like an endless trek through quicksand. Having a strong business core is essential to sustainable growth.
Listen to our podcast and learn valuable lessons and insights on how to GET UNSTUCK before you or your business starts to unravel.
Build Business Muscle A strong business requires diligence and continuous effort to stay in shape. No different than working out at a gym. Building business muscle and thereby strengthening your business CORE is a never ending process of continual improvement. Keep up your training by listening to the Build Business Muscle podcast.
Learn more about Joel and his companies at:
i3 Marketing llc
Big Picture Advisors llc
If you would like to get in touch with Joel, you can email him directly at :
joel@bigpictureadvisors.com
What a tremendous opportunity to interview Bob Burg, Mr. Go-Giver himself! Bob is a sought-after speaker at corporate conventions and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000. Although for years he was best known for his bookEndless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers.
He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet.
Burg talks about five simple principles that if utilized propertly can help you create Ultimate Influence.
Listen to hear him explain these five principles:
- Control your own emotions
- Understand the clash of belief systems
- Acknowledge their ego
- Set the proper frame
- Communicate with tact and empathy
Check out Bob Burg’s new book: Adversaries into Allies
To learn more about Bob Burg please go to http://www.burg.com/
So tell me, do you think you have what it takes to create ultimate influence?
In today’s Franchise Euphoria Tip of the Day, I talk about the importance of maintaining a positive outlook in business and give you tips on how to do that. As a business owner you are continually dealing with highs and lows. There is no way around this and you can’t let it overwhelm you. I will give you three tips that will make dealing with the stresses of business ownership easier and will help you maintain a positive attitude that will propel you toward success. Hope you enjoy!
It was a thrill of a lifetime to have Mr. Michael E. Gerber on my podcast. During the course of our discussion, Michael touches on so many important topics related to the journey of all entrepreneurs. We talk about Michael's own awakening. How he went from running away from his gifts and talents to utilizing them to live in and for his true calling. We discuss the power of entrepreneurship, how its changed and evolved over time, how to discover your true entrepreneurial spirit within, the power of franchising systems when done right, and much much more. Mr. Gerber is a very well known author, speaker, coach, small business guru, and the king of “systems” and “systems implementation” to help make small businesses efficient, effective and practical. He is widely known for his best selling E-myth books that are like bibles to small businesses and their owners. I could go on and on as Mr. Gerber has done so many wonderful and incredible things on his journey, but instead I will let you listen in below to the man himself.
Action Tips & Interesting Thoughts:
- Most entrepreneurs are technicians suffering from an entrepreneurial seizure.
- Don’t let where you start dictate where you go. Make your own future in your own vision.
- Creating a selling system is key to entrepreneurial success.
- It’s never to late to go after your dreams. Michael was 41 when he wrote E-myth.
- Safe is the enemy of creative.
- Faulty assumption: that most small business owners understand business.
- Michael walked into McDonald's one day to buy a hamburger, and walked out with a vision for E-Myth.
- True dreamers have no inclination to pursue a personal dream but rather an impersonal dream. It is not about me. It is about them.
- True entrepreneurs exist with a condition that is stuck outside of them.
- Humans are born with the natural ability to create. But we are not born with the skills of entrepreneurship.
- Creativity creates conflict with the powers that be. It creates confusion. Creativity creates disorder, and that is what is so extraordinary about it. And that is why it is killed in most of us from the beginning.
- Passion is developed more than it is discovered.
- Becoming excellent at something can develop passion.
- If you are too entrepreneurial, franchising may NOT be right for you.
- Fear of failure drives people away from what they were meant to do.
- The Dreaming Room™ is an exciting project that Michael is working on. It is an incubator to awaken the entrepreneurial personality to the point where they are absolutely clear on 4 things: 1) The Dreamer; 2) The Thinker; 3) The Storyteller; and 4) The Leader.
To learn more about Michael E. Gerber and his incredible Companies, including The Dreaming Room™, please go to: http://www.michaelegerbercompanies.com.
If you would like to get in touch with Michael, you can email him directly at: Michael@MichaelEGerber.com.
Listen to the latest Franchise Euphoria Podcast on iTunes Today's Franchise Euphoria Tip of the Day is focused on the importance of leading like a leader for your franchise or small business. In order for you to be successful, you will need to know how to lead your business and lead your workers. Understanding the basics of business essential, but you can't have a truly successful company if you don't lead well. Leadership can be learned. Enjoy this episode for a few quick tips on effective leadership.
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Many people who buy franchise systems have no prior business experience, let alone business ownership experience. And that’s ok, so long as you know what you don’t know.
Knowing what you don't know is powerful in and of itself. It’s the first step to being able to ask for help, which in turn enables you to fill your knowledge gaps with people, resources and technologies that can ease your burdens, teach you what you need to know and assist you in reaching business success. This episode of Franchise Euphoria touches on this & more! Hope you enjoy!
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In today's Franchise Euphoria Tip of the Day, we get down to the basics. What is a franchise? Most people when they think of a franchise think of McDonalds or Subway, but they don't really understand the basic components of a franchise. There are 3 elements that make up a franchise: Brand, Marketing plan, Franchise fee. In this episode, I explain this and share my favorite illustration I have ever read describing a franchise. Hint: Michael Gerber gets some attention in this episode! Hope you enjoy & Happy Franchising!
Today's Franchise Euphoria Tip is all about passion! It is so important you have passion in what you do. Before you buy a franchise, you must know what you are and are not passionate about. Click below to learn more about this very important topic.
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Welcome to another episode of Franchise Euphoria, the Podcast to help you succeed in franchising. Happy New Year! Once again, t is just me providing a Franchise Euphoria Tip of the Day on the importance of knowing your personality type BEFORE you buy a franchise. Hope you enjoy!
And, please, don’t be bashful! Let me know if this episode was helpful to you?
I am really excited for this episode, as we have Dan Miller here to talk about the importance of knowing who you are, what you are capable of, what your strengths/weaknesses are, and what your dreams are BEFORE you buy a franchise or other small business.
Dan Miller is President of 48 Days, LLC, and specializes in creative thinking for increased personal and business success. He believes that meaningful work blends our natural skills and abilities, our unique personality traits and our dreams and passions. More specifically, Dan is active in helping individuals redirect careers, evaluate new income sources, and achieve balanced living. Dan is the author of the widely acclaimed 48 Days to the Work You Love and No More Mondays. I could probably go on and on with just Dan's accolades, but I will stop at this point and simply welcome him to the show.
Action Tips:
- Don’t let where you start dictate where you go. Make your own future in your own vision.
- Reading books can help change the trajectory of your life.
- It’s never to late to go after your dreams. Dan was 58 years old when he wrote the New York Times best seller, 48 Days to the Work You Love.
- One way to differentiate yourself and your business is to go against the grain.
- Recipe to finding work that is meaningful: 85% looking inward; 15% application.
- Don’t let work or your struggles define you. These are merely pieces of a bigger pie.
- Passion is developed more than it is discovered.
- Becoming excellent at something can develop Passion.
- Always ask yourself what you are prepared to do at this stage in your life.
- Don’t just focus on the learning; focus on the application as well.
- If you are too entrepreneurial, franchising may NOT be right for you.
- You never get over the fear of failure.
To learn more about Dan Miller and his incredible 48 Days Community, please go to: 48days.com or 48days.net.
You can purchase Dan's newest book: Wisdom Meets Passion at: http://www.48days.com/wisdommeetspassion/
Please check out Dan & his great community at: 48days.com & 48days.net
Welcome to another episode of Franchise Euphoria, the Podcast to help you succeed in franchising. Happy New Year! This week I am doing things a bit different. It is just me to talk about 4 costly mistakes that can easily be avoided when buying a franchise. Hope you enjoy!
And, please, don't be bashful! Let me know if this episode was helpful to you?
Hello and welcome to another episode of Franchise Euphoria, THE podcast to help people succeed in franchising!
So often, people are unsure if they should buy a franchise or just start their dream business from scratch. Well on Today's episode I am interviewing Kate Erickson.
Kate is the Content Creator and Community Manager for EntrepreneurOnFire, a daily podcast that interviews today's most inspiring and successful Entrepreneurs 7-days a week. In addition to authoring the blog, Kate heads their mastermind community, Fire Nation Elite and their newest community for podcasters, Podcasters' Paradise. And she knows first hand what it is like to help someone start and build a business from scratch.
Key Takeaways:
- Kate's diverse background has really helped in her role as Content Creator & Community Manager for Entrepreneur on Fire.
- Finding a partner in business that compliments your skills is an important key to success.
- Creating systems & processes is extremely important....the earlier you do it the better.
- Know your target market and build your business around meeting their needs.
- Hire carefully, and know what you are looking for before you hire for it.
- Pay attention to the details: brand, communication, logo, website, format, etc.
- Every entrepreneur should take part in masterminds and find mentors to reach out to and learn from.
Click here to learn more about the incredible story behind Entrepreneur on Fire.
Kate can be reached at: Kate@entrepreneuronfire.com.
What is your biggest takeaway from this interview?
Hello & Welcome to another episode of Franchise Euphoria, THE Podcast to help people succeed in franchising. Today I am thrilled to have on the show, Josh Bauerle. Josh is a CPA and his firm, JDB Business Solutions, specializes in working with entrepreneurs and small businesses to minimize their exposure to taxes while keeping them in line with the ever-changing tax laws.
Key take aways:
- Understand the difference between an LLC and an SCorp
- The importance of hiring an accountant.
- The right time to contact an accountant.
- How working with the right accountant can actually save you money.
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It was a great experience to have my friend and media and marketing guru Jon Quick on the show. Jon is a 25+ year veteran in media executive management, having held key positions for CBS and Emmis communications among other companies in his career. He now has two of his own companies. The Q Consulting Guys, which specializes in media consulting, and Absolutemax!, which is a boutique full-service advertising agency offering everything from public relations to traditional and social media guidance and creation.
Jon’s companies are based in Indianapolis but he serves clients across the country and in Canada.
Key takeaways from Interview with Jon
· Most important of all. Marketing Essential #1: Have a plan for great customer service to keep them coming back. If not, all the marketing the world will never work.
· Have A Plan. You must have a good business plan and within that build a solid marketing plan. Allocate some budget for marketing based on your resources. Effective marketing does not have to cost a lot of money if you have great ideas.
· Do an IGS (Idea Generating Session). Get a group together 5 to 10 people and allow everyone to express their ideas and thoughts on your company. Do not judge the ideas. Anything goes at this point. You’d be amazed at what you come up with both to improve your core business plan and marketing ideas. Often a slogan for your business can come out of such a session. One important point to consider and discuss: Points of Differentiation. How is your business better than your competitors?
· Include those points in your marketing. Don’t try to be another Starbucks
· Design a logo. Add a slogan to it. But don’t stop there. The logo should reflect you and your mission statement (which should be at the very beginning of your business plan). It’s a way to make you feel good at the beginning because it symbolizes the achievement of your dream.
· Reserve a domain name and get a website up. Jon’s philosophy is to have the website be your hub and all other marketing will drive people to it. In the end it will save you a lot of money and will be more effective in today’s world of marketing.
· Did I say be patient? I’ll say it again. If you truly have a great product or service, and you have the passion for it and believe in yourself and are willing to tell the world about it, it’s a formula that should work. If it doesn’t, know when to get out. There’s nothing wrong with regrouping and starting over.
Jon can be reached by phone at 317-432-0309 or jon@absolutemaxpr.com. Initial consultations and current marketing analysis is free.
I was thrilled to have Katrina Mitchell on the show to talk about her experience as a franchise owner and her current business, called SPEAK!, which pairs franchise-savvy speakers, trainers, hot topic facilitators, panel moderators, emcees, and entertainers with franchise systems looking to take their events to the next level. SPEAK! was founded in 2008 and is free to the franchisor!
Key takeaways from Katrina
Are you wondering if you are right for franchising or if you have found the right franchise? If so, please tune in to this episode. I am thrilled to have the Franchise King, Joel Libava here today. Joel is a franchise ownership advisor. He teaches time-tested and proven techniques that enable today’s prospective franchise owners to make a yes or no decision on franchise business opportunities that they’re looking at-with total confidence.
If you’re looking into franchise ownership, Joel will show you how to lower your $$$$ risk and increase your chances of success.
He’s the author of “Become a Franchise Owner! The Start-Up Guide to Lowering Risk, Making Money, And Owning What You Do,” a top-ranked book on Amazon.com
Jim is the General Manager of FranNet of Mid-America, a franchise consulting and brokerage company. In addition to matching individuals with a franchise business that will achieve their goals of business ownership he is also a Certified Business Coach. With over 30 years combined experience in the corporate, counseling, and consulting worlds Jim has a thorough understanding of the demands placed on individuals, both personally and professionally, and how to help them effectively deal with those demands and navigate the waters of change. Because of his personal experience of being involved in corporate downsizing Jim went into business for himself in 1992. For several years he was involved in outplacement work and career consulting.
Do you wonder what it is actually like to run a franchise? Or think about what it takes to run multiple franchises? If so, please tune in today. I am thrilled to have Jeff Pearson on the show. Jeff is a former Papa Murphy's franchise owner. He began with one store and expanded to 5 locations. He has since sold his stores and now is the host of a very popular daily podcast, called Mentor Impact, where successful people come on to tell the story about their journey and the impact mentors have had on their lives and their success. Jeff is also a marching band leader, music lover, and founder and owner of Command Performance, an online music lesson company.
A candid discussion with well known author, franchise writer & blogger on what she has learned over the years and more specifically what potential franchise owners should know BEFORE they buy a franchise.
A fascinating discussion with thought leader, veteran and former franchise executive Richard Rierson on the value of leadership, different types of leadership, definition of leadership, and how leadership can impact the success or failure of a franchise owner.
A candid discussion with Mike about the highs and lows of his franchise experiences, things he wishes he had known before buying, mistakes made, fears overcome, and his advice to people thinking of buying a franchise.