Culture and Convos: Recent Episodes
Culture and Convos
Welcome to the show shifts corporate America out of her comfort zone! Culture & Convos addresses how brands should engage multicultural audiences and how culture influences everything.
Each convo will feature an industry expert to explore the intersection between culture and marketing. Discussing everything from music, entertainment, media, communications, social justice and more.
Presented by some of the most culturally-conscious marketing folks at PRecise Communications, the award-winning, black and female-owned marketing communications firm in Atlanta, Ga.
Joining us this episode is digital creator and marketing specialist Breanna Powell, MSW, and lifestyle and wellness digital creator and speaker Aisha Beau Frisbey (Aisha Beau Johnson).
We celebrated Women's History Month with these knowledgeable women share their insights on this month's topic: Let's Talk Influence - The Ins & Outs of Influencers & Brands. Drop your questions below; we'd love to hear from you!
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We are excited to present our latest episode: A Media Mixtape: Hip Hop's Influence on PR, Advertising, and Marketing.
We're ecstatic to host two industry heads for this engaging dialogue:
Domo Jones, Director of Artist Relations at Empire
Amir Shaw, Executive Editor of Atlanta Daily World and author of Trap Music
Come and listen to this dynamic exploration of hip hop's transformative role in the communications industry. Make sure to connect, comment, and share your thoughts!
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Facebook: Precise Communications
LinkedIn: Precise Communications
We were honored to have NAACP Vice Chair Karen-Boykin Towns and CEO of Blackbird Strategy Group Latresa McLawhorn Ryan as our revered guests.
This conversation is an opportunity to gain valuable insights, challenge perspectives, and foster change. Let's collectively work towards a more equitable and inclusive future.
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Instagram: @precisecommatl
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Facebook:Precise Communications
LinkedIn:Precise Communications
When it comes to engaging consumers and generating support for a brand, there’s no disputing the influence African American celebrities bring. And recently, we’ve witnessed how important it is for brands to address these issues by partnering with the national and grassroots organizations who are on the frontlines fighting for Black lives every day. For this episode of “Culture & Convos,” we’ll sit down with actor, activist and best-selling author Hill Harper and NAACP’s vice chairman of the board of directors, Karen Boykin-Towns, to discuss how brands can partner with civic organizations and celebrity influencers to deliver on promises to create greater equity and equality for Black Americans.
Considering the recent uproar across the nation following the death of George Floyd, Ahmaud Arbery, and Breona Taylor, now more than ever are Black consumers are watching what brands are speaking up against racial injustices and which are silent. Peaceful protests have turned into full rebellions, and soon consumers will be demanding a lot more than words from major brands. In this episode, find out:
- What does this mean for brands moving forward? What roles should companies play in political and societal issues?
- How should marketers and advertisers address racism?
- Are multicultural consumers paying attention and more importantly, are black consumers loud enough about which brands they support and why?
Special guests:
Nsenga Burton, Ph.D., Award-winning Writer, Professor and Editor-in-Chief, Burton Wire
Andrew McCaskill, Culture Analyst, All Def Digital & Culture + Economics Contributor, SiriusXM
Alexis Davis Smith, (Host) CEO, PRecise Communications
What better time to talk about the shift in psyches and behaviors during this unprecedented global pandemic. In this episode, we’ll discuss:
- What impact of Covid-19 has had on Black consumers mentally?
- How this unexpected virus has impacted the way we shop?
- What brands/products have surprisingly increased in sales?
- How multicultural consumers can adapt and thrive during these difficult times?
- How marketers can do their job more strategically and with sensitivity?
Special guests:
Dr. Joy Harden Braden, Clinical Psychologist and Founder, Therapy for Black Girls
Cheryl Grace, SVP Strategic Community Alliances and Consumer Engagement, Nielsen
Alexis Davis Smith, (Host) CEO, PRecise Communications
Majority of black-owned businesses (59%), are either founded or led by a Black woman, according to Nielsen data. For our first episode, we decided to celebrate this by speaking with the founder + CEO of PRecise Communications, Alexis Davis Smith, about:
1) why she left the comfort and security of one of the biggest PR firms in America to start her own firm.
2) The challenge of being an AA female in PR and having to teach brands to embrace the power of culture in communications.
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www.linkedin.com/in/alexis-davis-smith-112a325
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www.precisecomm.net