Mind Your Marketing: Recent Episodes
Jordan Scheltgen
Welcome to Mind Your Marketing. A podcast dedicated to helping you grow your marketing skills. We interview entrepreneurs and marketing executives from around the globe, bringing their expertise to you!
Use these 10 tactics to grow your accounts on social media. These are some of the little 'hacks' that you can deploy across your content to help with distribution, watch time, and overall brand recall.
Are you looking to start your own creative business and don't know where to start? Should you become a freelancer? Or maybe go with a full-blown agency?
Today, Jordan breaks down the pros and cons of each business model and gives his verdict on which you should pursue.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Jordan breaks down why CMOs are frustrated with social media, and how you can fix this with your CMO.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Are you a social media manager who is looking to get more clients? In this episode, Jordan goes through how you can find new clients for your social media business.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Originally from the video and blog: https://cavesocial.com/social-media-content-ideas-september
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
These 5 macro trends on social media are what marketers should pay attention to as they build their social media strategies.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Are you hiring a social media agency? If so, you'll want to look for these red flags.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Follow these tips to get real followers to your account in 2024. These are the gimmick-free, real tips you can use to grow.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Learn how your brand can avoid the Commodity Content Trap with your social media. Jordan breaks down exactly what the trap is, how to avoid it, and what steps you can take to produce a great social media strategy.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
In this episode, we bring on experienced marketing executive, Julia Fitzgerald, to talk about how mid-size brands can manage growing pains inside the marketing department.
Subscribe to the Midsize Agency Match Ups Newsletter here:https://www.linkedin.com/newsletters/midsize-agency-match-ups-7196194591841132545/ Get the MIDSIZE book here:https://www.amazon.com/dp/B0BGJS24CN?ref_=pe_3052080_276849420 Julia's LinkedIn:https://www.linkedin.com/in/julia-c-fitzgerald/ Watch Full Episode on Youtube: https://youtu.be/LAC1wYVEvj4
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Take this 10-step process and create a social media plan for your business.
Content Pillars for Your Business: https://www.youtube.com/watch?v=r-TRWSW1xPQ
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
In this episode, we look at how you can use content pillars as the foundation of your social media plan.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Today we sit with Zhe Scott, The SEO Queen, to talk about all things SEO. Zhe brings a decade-plus of experience in SEO to the show. Enjoy!
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Hear Jordan break down the top 5 reasons that agency and client relationships turn sour.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
If you want to increase your UGC output or learn how to find creators for your brand then this video is for you. After hiring roughly 300 UGC creators for brand projects, here are the tips and tricks you can use in your business to have success with UGC.
Our Grin Partner Link: https://grin.partnerlinks.io/w70590a1rckv
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Today, Jordan goes over how many platforms you should be on, how to evaluate competitors and how you can use a system to make sure your content calendar is full.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Today we look at the Doorman Fallacy and how it ties back to the social media world.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
In this episode, Jordan looks at how you should weigh the importance of the algorithm versus your creativity.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Christina Garnett, founder of Pocket CCO, joins the show to talk about how brands can craft better customer experiences from top to bottom. Alongside this, Jordan and Christina examine the second-order effects of layoffs on customers.
Check Pocket CCO here: https://www.pocketcco.com/ Christina's LinkedIn: https://www.linkedin.com/in/christinamgarnett/ Christina's X: https://twitter.com/ThatChristinaG
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Tas Bober, B2B marketer and consultant joins the show to talk about her transition from in-house to starting her own consultancy. She specializes in landing pages and helps companies understand the value of a great landing-page strategy.
Check Delphinium Solutions here: https://delphiniumsolutions.com/ Tas' LinkedIn: https://www.linkedin.com/in/tasbober/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
We bring marketing leader, Sam Kuehnle, on to the show to talk about how he has built his marketing team. Along with that, Sam talks about how his team held their first marketing hackathon, and how it pushed some great ideas to the forefront of his team’s mind and output.
Check Loxo here: https://loxo.co/ Sam's LinkedIn: https://www.linkedin.com/in/samkuehnle/ Check Becoming a hiring machine Podcast here: https://podcasts.apple.com/us/podcast/becoming-a-hiring-machine/id1695496354
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Sugarpunch Marketing founder, Shanté Gorman, joins the show to talk about what to do/not to do as you start your own Social Media Marketing agency. She is an agency owner, creator, and podcast host. Hear her story today.
Check Sugarpunch Marketing here: https://sugarpunchmarketing.com/
Shanté's LinkedIn: https://www.linkedin.com/in/shantegorman/
Shanté's Instagram: https://www.instagram.com/sugarpunchmarketing
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Founder of Clark Media, Tommy Clark, joins the show to talk all things B2B marketing. Tommy started his career at Triplewhale before jumping into the agency waters. He also runs the popular marketing newsletter, Social Files.
Subscribe to Social Files here: https://www.readsocialfiles.com/subscribe Tommy's LinkedIn: https://www.linkedin.com/in/tclarkmedia/ Tommy's X: https://twitter.com/tclarkmedia
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Pritesh Vora, VP of Marketing and Growth at Sprinto, joins the show to talk about his three-pronged strategy for growing a B2B company. Pritesh has worked all over the world and brings a lot of experience to the show.
Check Sprinto here: https://sprinto.com/ Pritesh's LinkedIn: https://www.linkedin.com/in/thevora/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
In this solo episode, Jordan talks about shifting the perspective of your executives from seeing the marketing department as a cost center to a profit center.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Creative consultant and agency owner, Kevin Rapp, joins the show to talk about his journey building a personal brand on LinkedIn. Kevin talks on how to be your authentic self, without selling your soul on LinkedIn.
Kevin's LinkedIn: https://www.linkedin.com/in/kevin-rapp-consulting/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
We have the CMO of SocketLabs, Lauren Meyer, join the show to talk about how to empower communities. Lauren and her team help uplift email marketers, so we dig into the tactics they use at Socketlabs to do this.
SocketLabs site: https://www.socketlabs.com/ Lauren's LinkedIn: https://www.linkedin.com/in/lauren-meyer-emailgeek/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
We have Sean Matson, former Navy SEAL team Platoon Commander, on the show to discuss his transition from the Teams to entrepreneurship. Sean’s the cofounder of two brands (Matbock + CardoMax), and takes principles he learned in the Navy and applies them to his business.
Check Matbox here: https://www.matbock.com/ Check CardoMax here: https://www.cardomax.com/ Sean's LinkedIn: https://www.linkedin.com/in/sean-matson/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
We bring on Blue Light Media agency cofounder Mikhail Alfon, to talk about how his journey as an agency owner. We get into the current status of marketing, creative and how important it is to have a creative outlet outside of work.
Check Blue Light Media here: https://www.bluelight.media/ Mikhail's LinkedIn: https://www.linkedin.com/in/mikhailalfon/ Mikhail's X: https://twitter.com/miqk
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
We bring Chi Thukral on the show today to talk about how brands can execute social media campaigns. Chi, works on the social media team at Hubspot and runs her own agency. In this episode we get into how she thinks about brands and trending content, memes, and brands growing on social.
Check Chi's website here: https://www.itschithukral.com/ Chi's LinkedIn: https://www.linkedin.com/in/chithukral/ Chi's X: https://twitter.com/ChiThukral Chi's Instagram: https://www.instagram.com/chithukral/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
In this episode we sit with Dennis Behrman, VP of Marketing at One Model, to talk about his 25-year career in marketing and the lessons he's learned along the way. We specifically get into how he approaches, runs, and validates marketing experiments.
Check One Model here: https://www.onemodel.co/ Dennis' LinkedIn: https://www.linkedin.com/in/dennisbehrman/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Filip Luneski, VP of Marketing at Lucid Green, joins the show to talk about the hurdles that the cannabis industry is going over. Filip brings experience from alcohol companies on a global scale, and takes that experience forward into his role with Lucid Green.
Check Lucid Green here: https://www.lucidgreen.io/ Filip's LinkedIn: https://www.linkedin.com/in/filip-luneski-33419b7/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
We have 20-year friends, Lauren Berger and Marla Felton, who join us to talk about how they integrate their friendship and working lives together. Hear their story, and how they are building a cookie company centered around community and wellness.
Get REAL Cookies here: https://realcookiesco.com/ REAL Cookies Instagram: https://www.instagram.com/realcookiesco/ Marla's LinkedIn:https://www.linkedin.com/in/marla-felton/ Lauren's LinkedIn:https://www.linkedin.com/in/lauren-berger-37494a71/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
David Vogelpohl, CMO of Fastspring, joins the show to talk about his first year in the CMO position. He breaks down his lessons along the way of his journey, and what you can take to help you grow in your marketing career.
Check Fastspring here: https://fastspring.com/ David's LinkedIn: https://www.linkedin.com/in/davidvogelpohl/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Charlynda Scales joins the show to talk about her life and journey as an entrepreneur. From starting a company to honor our Grandfather, to going through a divorce and pivoting her entire business in a short span of time, Charlynda has been through the ringer. But as she says, “Rock bottom has a trampoline.” She lets us in on her experiences, and how she’s bounced back in life.
Get Mutt’s Sauce here: https://www.muttssauce.com/ Charlynda's LinkedIn: https://www.linkedin.com/in/charlyndascales/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Social media coach and creator, Erica Schneider, joins the show to talk about creating an authentic presence on social media. Erica pushes back against douche-bag social media advice and gives alternatives for people on how they can leverage social media for their businesses.
Erica's Twitter: https://twitter.com/ericasmyname
Erica's website: https://poweryourplatform.carrd.co/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
We have Mike Gottfried joining us on the show to talk about his business, PCKL, a racket company serving the pickleball community. We talk about his brand’s organic growth, how/why pickleball is exploding and what his company is prioritizing moving into 2024.
Check PCKL here: https://pckl.com/ PCKL ball community: https://www.facebook.com/groups/pcklcommunity PCKL Instagram: https://www.instagram.com/pcklball/ PCKL Tiktok: https://www.tiktok.com/@pcklball
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's X: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com Get our Social System 1.0: https://jordan.bz/social-system
Aaron Bours joins the show from Tel Aviv to talk about positioning yourself as a must-have versus a nice-to-have. Aaron is the VP of Marketing at Hyro, helping the company grow through several rounds of funding. Hear Aaron’s story, and how he approaches brand positioning.
Check Hyro here: https://www.hyro.ai/ Aaron's LinkedIn: https://www.linkedin.com/in/aaronbours/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
Have you wondered what’s legal and not in social media marketing? We have advertising attorney Robert Freund join the show to discuss some legalities around social media advertising. We get into Memes, usage rights, and agreements with creators/brands.
Robert's website: https://robertfreundlaw.com/
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
Branca Ballot, VP of Marketing at Glide, joins the show to talk about how to leverage the power of focus in your marketing campaigns.
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
Hear the story behind Good-Dee’s Baking Mix, and how Deana Karim is building the company. We get into her ‘why’ as well a touching story about how she is navigating a tough family situation, and using the company products to instill joy.
Get Good Dee's here: https://gooddees.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Diana's LinkedIn: https://www.linkedin.com/in/deanakarim/
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
Fernanda Sampson-Gómez joins the podcast to talk about how she started her agua fresca brand, Celzo. Originally from Mexico City, Fernanda knew she wanted to give people in the USA a taste of her home with Celzo. She also talks about the hurdles and support she’s faced/received as an LGBTQ founder.
Celzo's website: https://www.celzodrink.com/
Fernanda's LinkedIn: https://www.linkedin.com/in/fernandagomezvazquez/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
Chip House, CMO of Insightly, joined the show to talk about how he and his marketing department are growing a CRM business.
Check Insightly here: https://www.insightly.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Chip's LinkedIn: https://www.linkedin.com/in/chiphouse/
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
Brent Zimmerman, founder of Saucy Brew Works, joins us to talk about how he took his career from Wall Street to starting a brewery in Cleveland. This episode is perfect for anyone who has aspirations of opening their own brick-and-mortar business.
Get Saucy Brew Works here: https://www.saucybrewworks.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Brent's LinkedIn: https://www.linkedin.com/in/brentzimmerman11/
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
Sara Polon joins the show to talk to us about the ethical issues in food production in the USA. We get into Sarah’s background, and how she is approaching building a conscious company moving forward.
Get Soupergirl here: https://thesoupergirl.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Sara's LinkedIn: https://www.linkedin.com/in/sara-polon/
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
We sit with Jamie Hunt, founder of Fast Penny Spirits, to talk about how she has built her company. Jamie comes from digital consulting, and launched her distillery in 2020, and is now focused on growing her flagship brand, Amaricano.
Get Amaricano here:https://www.fastpennyspirits.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Jamie's LinkedIn: https://www.linkedin.com/in/jamieahunt/
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
We sit with the founder of Baozza to talk about his journey to creating a nationwide CPG company. Alex started mixing bao buns and pizza fillings while in China, and the product exploded. It was at that time he knew he had to take this product to the American market.
Get Baozza here: https://www.baozza.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Alex's LinkedIn: https://www.linkedin.com/in/alexcree/
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
We sit with Rich Simmerman to talk about his journey and creating Ceres. Hear how his team formulated and brought this protein-packed snack to the market.
Get Ceres here: https://enjoyceres.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Rich's LinkedIn: https://www.linkedin.com/in/richsimmerman/
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
Twitter has started paying creators, and in big amounts. We get into why Elon is doing this.
The episode also gets into Threads, and my predictions for the platform. The episode finishes with a look at the monetization phases of every social media platform
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
Jordan sits down with Chris Allen from Osena Spiked Coconut Water to talk about what it takes to grow a CPG startup. Chris talks about what it takes on the front lines to grow a CPG beverage brand.
Get Osena: https://drinkosena.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Chris' LinkedIn: https://www.linkedin.com/in/christopher-d-allen/
Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe Hire our agency: https://www.cavesocial.com
We sit with Simon Chou, an expert in community creation and curation, to talk about how he approaches community building. He is a podcaster, community leader and avid marketer.
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Simon's LinkedIn: https://www.linkedin.com/in/simonchou1/ Marketing On Mars Podcast: https://marketingonmars.com/
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Breaking down the latest in social media news: Elon fighting Zuck? And Meta is copying Twitter and creating a text-based feed.
Then Jordan gets into how to create an editorial process for your brand's social media.
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Erica Rankin, Founder of Bro Dough, joins the show to talk about how she started her CPG brand with $10K, and how she has grown the brand within Canada. She documents her journey on TikTok/LinkedIn and shows the power that’s in going your own speed in CPG.
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We sit with Jason Reposa, creator of Good Feels, a cannabis-infused drink to talk about the challenges he’s overcome launching a cannabis-infused beverage. We get into Jason’s vision for the future and why he’s pushing the chips in to bet on the cannabis market.
Get Good Feels: https://getgoodfeels.com/ Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/ Jordan's Twitter: https://twitter.com/jordanscheltgen Jason's LinkedIn: https://www.linkedin.com/in/jasonreposa/
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Learn how Will Nitze took IQBar from a Kickstarter campaign to millions in revenue in this episode. He gets into how he's managing success and launching new product lines as IQ expands.
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We sit with The Nutr, Co-Founder and CEO, Alicia Long, to discuss how she approaches e-commerce in 2023. She started The Nutr, a kitchen product, she was able to get on Shark Tank. Since then, she’s continued to grow her company through a new take on e-commerce.
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See how CLEAN Cause is growing a purpose-led beverage brand. CLEAN Cause is dedicated to having 50% of profits go toward addiction recovery. Todd joins us to talk about his journey to joining CLEAN Cause, and how he is seeing the company help transform lives daily.
Listen to more episodes: https://mympodcast.co
Buy from CLEAN Cause: https://cleancause.com/
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Learn how to build healthy social media habits in today's video. After 11+ years working in social media, these are the tips and tricks that help me stay sane while enjoying and using social media.
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We sat with Eddie Simeón, one of the co-founders of Hella Cocktails, to talk about how his team is growing a cocktail mixer business, and maintaining culture.
LinkedIn: Eddie Simeón Website: Hella Cocktail Co. Instagram: @hellacocktailco Amazon Store: Hella Cocktail Co.
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After being on SharkTank and ABC’s The Profit, Coco Vinny has gone back to the drawing board, creating his new Coco Love coconut water. In the process he’s committed to planting one million coconut trees in the western hemisphere. Hear more about his mission and why planting coconuts closer to the USA is so pivotal.
LinkedIn: Cocovinny Zaldivar Website: Cocolove Instagram - @cocolovewater@cocotapsforyou Coupon code: COCOLOVEVIP15 and get 15% OFF!
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Mark Samuel, the founder of IWON Organics, joins the show to talk about how he’s building his company, living a life of balance, and his mission for building a CPG company.
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Today on the show we bring on Joel Klettke to talk about his journey from copywriting/SEO to founding and managing Case Study Buddy. Joel talks about his successes and struggles launching and running his own company.
LinkedIn: Joel Klettke Website: Case Buddy Study Twitter: @JoelKlettke
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Hear the moment when Alan Cohen knew he had to bring delicious Mexican coconut water to the market. Alan takes a unique experience, growing his brand from his hometown of Mexico City, and bringing it to the United States.
LinkedIn: Alan Cohen Website: Kokomio Instagram: mykokomio
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See how Kun Yang took his idea and made it a reality with the creation of Pricklee Cactus Water.
LinkedIn: Kun Yang
Website: Pricklee Cactus Water
TikTok: @drinkpricklee
Instagram: drinkpricklee
Hire our agency: https://www.cavesocial.com Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Join our newsletter: https://www.hyclass.co/think-forward
In this episode, I share the three rules that I live by in my business. They are my non-negotiables, and I believe they are essential for anyone looking to build a successful business. Whether you're an entrepreneur or just starting out, you'll find these rules to be valuable and applicable to your own work.
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Jordan breaks down the latest with Twitter Verification and Elon Musk. This short episode goes into whether you should buy Twitter Blue or not.
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In a world where content is king, strategic distribution is key to making your message heard. Join us as we explore the power of content marketing and the techniques you need to maximize your reach and engagement.
LinkedIn: Ross Simmonds Website: Foundation Marketing Podcast: Create Like the Greats
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We believe that slow and steady wins the race. Join us as we talk with Alec Jaffe, Founder & CEO of Alec's Ice Cream who has taken a patient approach to business growth, and learn how you can do the same.
LinkedIn - Alec Jaffe
Website - Alec's Ice Cream
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In this podcast, Amy discusses the importance of putting the product first and how it can lead to increased customer loyalty and brand recognition.
LinkedIn: Amy Zitelman
Website: Soom Foods
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Today, Jordan gets into the pros and cons of starting a company podcast, and if it’s something your company should do.
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We interview Adam Kukoff, the co-founder of NUTSÓLA. We get into how he started this company with his Dad and grew it from a Kickstarter campaign into the company today.
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Why is CMO tenure at companies so short? We dive into a couple potential reasons. We also look at the power of consistency in your marketing and how going ‘viral’ once won’t give you the return you think.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
This is my agency story so far. I started my agency 11 years ago and have gone through some ups and downs along the way.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
Today we talk about Tiktok and its potential ban within the USA. Then we get into how to repurpose content with the episode finishing by looking at the exact strategy we used to get featured in major publications without spending a dime.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
Jordan covers the latest at Meta regarding verification, cannabis advertising at Twitter, and why marketers need to stop chasing the algorithm.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
We sit with VP of Brand Marketing, Victoria Keichinger, to talk about how she and her team are growing the brand of storied brand of Coldwell Banker. We get into how to position a services company, the impact of AI on marketing, and how to keep ingenuity at the forefront of your company.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
We sat with Emil Shour, founder of Catalyst Content and host of the podcast Seeking Profit. We talk about starting your own agency, AI, and where SEO is going.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
We sit with Ameet Khabra, owner of Hopskip Media, to talk about her journey going from Freelancer to becoming an agency owner. We talk about growing an agency, paid media, and where she wants to take her business.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
Jordan breaks down what Chat GPT is and if it's a threat or tool to marketers.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
Jordan breaks down his 2023 predictions for social media and how they will impact your business.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
Elon Musk is set to close his purchase of Twitter this week. In this episode we get into what is happening and potential changes to the platform that Marketers should be aware of.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
After 200 episodes I’ve learned a lot. Both on and off the air. In this episode, I want to share my biggest learnings so far that I believe you can use too!
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
In this episode we talk about how far your content should be scheduled in advance. After working with ~100 brands in the last ten years, we’ve seen the ins and outs of content creation and calendars. This episode should help you find the right cadence for your brand.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
Episode #198: Here are the techniques I’ve used to get the creative juices flowing when it feels like I don’t have it.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
Episode #198: Here are the techniques I’ve used to get the creative juices flowing when it feels like I don’t have it.
Take our course on growing a service business: https://www.hyclass.co/six-figure-sales-page Get marketing help: https://www.cavesocial.com Join our newsletter: https://www.hyclass.co/think-forward
We sat with Ann Boyd, CMO at Stoplight, to discuss how we can approach posting on social media in today's landscape. With so many issues facing our society, context is everything. We discuss this and more in the episode.
LinkedIn: Ann Boyd - https://www.linkedin.com/in/annjb/
Website: Stoplight - https://stoplight.io/
We sat with Sara Strope, CMO at TaxJar, to talk about how their brand became more customer-centric.
LinkedIn: Sara Strope - https://www.linkedin.com/in/sarastrope/#experience Website: TaxJar | A Stripe company - https://www.taxjar.com/ To learn more about tax - https://stripe.com/tax
We sat with Blake Guidry, Creator at Morning Brew, to discuss what's happening with short-form content, the creator economy, and brands dipping their toe into the world of YouTube, TikTok, and Reels.
Cave - https://cavesocial.com/blake-guidry/ LinkedIn: Blake Guidry - https://www.linkedin.com/in/blake-guidry-198608126/ Website: Morning Brew - https://www.morningbrew.com/daily
We sit with the VP of Marketing at Realty Group, Ponara Eng, to talk about how he and his marketing team use word-of-mouth marketing to attract recruits into their business.
LinkedIn: Ponara Eng - https://www.linkedin.com/in/ponara/ Website: Realty Group - https://realtygroupmn.com/ For Agents: https://joinrealtygroup.com/
Holly Wright from Appfire joined us to talk about her journey as a marketer, and how Appfire has had her back throughout her career. Take a listen, and see how your company can grow as an employer as well.
LinkedIn: Holly Wright - https://www.linkedin.com/in/hollywright/ Website: Appfore - https://appfire.com/ The Hub - https://hub.appfire.com/ Twitter: @hollygowrightly - https://twitter.com/hollygowrightly
We sit with the Founder of Set Sail, Jason Atakhanov, to talk about his journey in entrepreneurship. Jason recounts stories of handing in his two-weeks notice to go start his creative agency.
LinkedIn: Jason Atakhanov - https://www.linkedin.com/in/jasonatakhanov/ Website:
Leagent - https://leagent.com/ Setsail Marketing - https://setsail.ca/ Instagram: @jasonat - https://www.instagram.com/jasonat/
In this episode, we sit with email marketing specialist and serial entrepreneur, Chase Dimond. We discuss how he's handling the journey of entrepreneurship both physically and emotionally.
LinkedIn: Chase Dimond - https://www.linkedin.com/in/chasedimond/ Twitter: @ecomchasedimod - https://twitter.com/ecomchasedimond?lang=en
We sat with Pamela Kohl to talk about her experience as the first marketing hire within a startup. We get into how she approached setting the foundation, using data, and pushing growth as the company prepared to finish its A Round of funding.
LinkedIn: Pamela Kohl - https://www.linkedin.com/in/pamela-lynn-kohl/ Website: Qolo - https://qolo.io/
We sat with the CEO of Rented.com, and Author of the book "Get Out of My Head," Andrew McConnell. He uses Stoic principles to better understand how he's using his own time throughout the day. By doing so, Andrew was able to identify several things that would help him live more fulfilled days. Listen to learn more!
LinkedIn: Andrew McConnell - https://www.linkedin.com/in/mandrewmcconnell/
Website: Rented - https://www.rented.com/
In this episode we sit with CMO, Erica LaCentra, to talk about her journey from entry-level marketer to CMO. Erica talks about the importance of finding mentors that will help springboard your career.
LinkedIn: Erica LaCentra - https://www.linkedin.com/in/elacentra/
Website: RCN Capital - https://rcncapital.com/ Instagram: og_ericaleigh - https://www.instagram.com/og_ericaleigh/
We sit with the EVP of Global Marketing and John Paul Mitchell Systems, Tania Kingsrud. Tania talks to us about her journey in marketing and how brands can learn to decipher between signals and noise in the marketplace.
LinkedIn: Tania Kingsrud - https://www.linkedin.com/in/taniakingsrud/
Website: John Paul Mitchell Systems - https://www.paulmitchell.com/
Hear how Deidre Hudson and her team at Payability have identified and started to market to a new audience segment. Deidre brings a ton of experience to the show and useful insights for any aspirational CMO.
LinkedIn: Deidre Hudson - https://www.linkedin.com/in/deidrehudson/ LinkedIn Page: Payability - https://www.linkedin.com/company/payability/ Website: Payability - https://www.payability.com/
If you're looking to be a better mentor this is the episode for you! We sit with the former VP of Global Marketing at Ember Technologies, Jolene Abbott. If you're looking at diving deeper into the world of mentoring, then this is the episode for you.
Cave: https://www.cavesocial.com/jolene-abbott/ LinkedIn: Jolene Abbott - https://www.linkedin.com/in/joleneabbott/#experience Website: Ember Technologies, Inc. - https://ember.com/
Listen to Jordan sit down with Kara Shaffer, VP of Marketing at Dexter-Russel, a historic knife brand, to talk about how they are telling their story to the next generation of consumers.
Cave: https://www.cavesocial.com/kara-shaffer/ LinkedIn: Kara Kelly Shaffer - https://www.linkedin.com/in/karakellyshaffer/#experience Website: Dexter-Russell, Inc. - https://dexter1818.com/
Building a community is no small task. Jess Holland tapped into her love for running and personal development to start the Oahu Running Club. The club brings children together and gets them (i) running and (ii) feeling empowered.
Cave: https://www.cavesocial.com/jess-holland/
LinkedIn: Jessica Holland - https://www.linkedin.com/in/jmamerow/ Website: Oahu Running Club - https://www.oahurunningclub.com/
What do you do if you're undersized in a fight? You find new ways to compete and win. That's what Amy Nunn and her team have done at Prestige Hotels & Resorts by embracing a nimble marketing strategy to compete.
Cave: https://www.cavesocial.com/amy-nunn/
LinkedIn: Amy Nunn - https://www.linkedin.com/in/amy-nunn-b8269557/#experience
Website: Prestige Hotels - https://www.prestigehotelsandresorts.com/ Instagram: @prestigeresorts - https://www.instagram.com/prestigeresorts/?hl=en Facebook: Prestige Hotels & Resorts -https://www.facebook.com/PrestigeHotelsandResorts/?ref=stream Department Email: marketing@prestigehotels.ca
Carissa Campeotto from Trendi joins the show to talk about growing Trendi from zero to eighty employees during COVID. Hear about her journey, starting as a part owner of a juice shop to now, where she's pushing forward growth at Trendi.
Cave: https://www.cavesocial.com/Carissa-Campeotto/
LinkedIn: Carissa Campeotto - https://www.linkedin.com/in/carissacampeotto/
Website: Trendi - https://trendi.com/
CMO at Heritage Distilling, Hannah Hanley, joins the show to talk about the changes taking place in the alcohol industry and how her team is adapting/capitalizing on those changes.
Cave: https://cavesocial.com/Hannah-Hanley/ LinkedIn: Hannah Hanley - https://www.linkedin.com/in/hannahbowling/ Instagram: @drinkswithhannah - https://www.instagram.com/drinkswithhannah/ Website: Heritage Distilling - https://heritagedistilling.com/
We sat with the VP of Marketing at Reprise, Jenn Steele, to discuss how product-led growth companies can unify their message across departments.
Cave: https://cavesocial.com/Jenn-Steele/
LinkedIn: Jenn Steele - https://www.linkedin.com/in/jennsteele/
Twitter: @jennsteele - https://twitter.com/jennsteele
Website: Reprise - https://www.getreprise.com/
We sit with Cammie Doder from Aspiriant to talk about podcasting in business and how it can help your business. Cammie brings a wealth of knowledge to the show, and a unique perspective when it comes to business podcasting.
Cave: https://cavesocial.com/Cammie-Doder/
LinkedIn: Cammie Doder - https://www.linkedin.com/in/cammiedoder/
Website: Aspiriant - https://aspiriant.com/
The Aspiriant Podcast: Money Tale$ - https://aspiriant.com/podcasts/
We sat with Tom Kuhr, CMO at Greenfly, to talk about how to set value-based pricing. Tom brings decades of experience to the show and a unique perspective on value-based pricing.
Cave - https://www.cavesocial.com/Tom-Kuhr/
LinkedIn: Tom Kuhr - https://www.linkedin.com/in/tomkuhr/#experience
Twitter: @tomkuhr - https://twitter.com/tomkuhr
Website: Greenfly - https://www.greenfly.com/
In this episode, we sit down with Paul Edgeman, VP of Marketing at Thrive Communities to talk about how his team builds reputation online. We all know reviews can make or break you online, and Paul walks us through how he and his team move forward with building their reputation online.
Cave - https://www.cavesocial.com/Paul-Edgeman/
LinkedIn : Paul Edgeman - https://www.linkedin.com/in/paul-edgeman-0570451b/
Company: Thrive Communities - https://www.thrivecommunities.com/
Reputation.com - https://reputation.com/
We sat with Pamela Herrmann from On Q Financial to discuss what it's like to build a brand across multiple business lines (B2B + B2C). We also talk at length about Pamela's transition from consulting to coming in-house, and what she's learned along the way. Enjoy!
Cave - https://www.cavesocial.com/pamela-herrmann/
LinkedIn: Pamela Herrmann - https://www.linkedin.com/in/ACoAAACFPz4BTqoAFh1TpRxbWczlralzkKb4Pa4/
Website: On Q Financial - https://onqfinancial.com/
We sat with the CMO at Skratch Labs, Elliot Freeman, to talk about how innovation takes place as a challenger brand. After a decade-plus in the space, Elliot brings a ton of CPG experience to the podcast.
Cave - https://www.cavesocial.com/elliot-freeman/
LinkedIn: Elliot Freeman - https://www.linkedin.com/in/elliotfreeman/
Website: Skratch Labs - https://www.skratchlabs.com/
We sat with the SVP of Marketing at Tipalti, Amisha Gandhi, to talk about how brands can button up their customer experience. Amisha helps us think about the complete experience a customer has with a company, and how we as leaders should think about this in our own roles.
Cave - https://www.cavesocial.com/amisha-gandhi/
LinkedIn: Amisha Gandhi - https://www.linkedin.com/in/amishagandhi/
Instagram: @amishacooks - https://www.instagram.com/amishacooks/
Website: Tipalti - https://tipalti.com/
We sat with Brad Rice, CEO at Homepie, to talk about his journey as a solo founder. We talked about his newest project, Homepie, but Brad has a great career story that dates back to pre-recession.
Cave - https://www.cavesocial.com/brad-rice/
LinkedIn: Brad Rice - https://www.linkedin.com/in/bradrice/
Company: Homepie - https://homepie.com/
We sat with Seth Cohen, co-founder at Sweetfin, to talk about his team is scaling their fast-casual restaurant change. If you're in the restaurant space, this is the episode for you!
Cave - https://www.cavesocial.com/seth-cohen/
LinkedIn: Seth Cohen - https://www.linkedin.com/in/setharicohen/
Company: Sweetfin - http://www.sweetfin.com/
In this episode, we sat with the President of SpotOn Fence, Jennifer Joyce. We get into how she uncovered valuable insights for SpotOn Fence, which allowed them to redefine their target customer.
Cave - https://www.cavesocial.com/jennifer-joyce/
LinkedIn: Jennifer Joyce - https://www.linkedin.com/in/jenniferjoyce/#experience-section
Website: SpotOn Fence - https://spotonfence.com/
Book: Small Data - https://www.amazon.com/Small-Data-Clues-Uncover-Trends/dp/1250080681/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=
Having trouble proving your worth to your organization? If so, this episode is for you. We sat with Greg Howard from Vivun, to talk about how marketers can (i) grow pipeline and (ii) show the internal team that they drove the lead.
Cave Social - https://www.cavesocial.com/greg-howard
LinkedIn: Greg Howard - https://www.linkedin.com/in/greghoward-vivun/#
Website: Vivun - https://vivun.com/
In this episode, we sat with Dave Hirschkop from Dave's Gourmet Fiery Foods to talk about his 20+ year journey as an entrepreneur. From getting his hot sauce banned (for being too hot) to becoming a national brand, Dave has some stories to tell!
Cave Social: https://www.cavesocial.com/dave-hirschkop
LinkedIn: Dave Hirschkop - https://www.linkedin.com/in/davidhirschkopdavesgourmet/
Website: Dave's Gourmet, Inc. - https://www.davesgourmet.com/
Are marketers losing their way? Getting caught up in trends? That's what Kate Adams, VP of Marketing at Burkland, and I discuss. We look at how to focus on depth over breadth with your customers and much more!
Cave Social: https://www.cavesocial.com/kate-adams
LinkedIn: Kate Adams - https://www.linkedin.com/in/kateadams22/
Website: Burkland - https://burklandassociates.com/
Podcast: Startup Success Podcast - https://burklandassociates.com/series/startup-success/
We sat with August + Monroe, Co-founder Alexandra Weinstein to talk about her journey building a beauty brand from scratch.
Cave Social: https://www.cavesocial.com/alexandra-weinstein/
LinkedIn: Alexandra Weinstein - https://www.linkedin.com/in/alexandra-weinstein-01b18867/
Website: August + Monroe - https://www.augustmonroe.com/
Instagram: @augustandmonroe - https://www.instagram.com/augustandmonroe/
We sat down with Caitlin Will, VP of Marketing at Repsly, to talk about how to keep it real with your team. When you have a down-quarter or rough week, it's important to be transparent with your team to bound together.
https://www.cavesocial.com/caitlin-will/
LinkedIn: Caitlin Will - https://www.linkedin.com/in/caitlin-will-6305284/
Website: Repsly - https://www.repsly.com/
We sit with the Founder of Caddie, Alan Nowogrodski, to talk about how he approaches building his company when it comes to work/life integration.
In this episode, we sit with Adam Deremo from Awake Chocolate to talk about how his business pivoted its strategies when COVID hit their business.https://www.cavesocial.com/adam-deremo/
Have you ever wanted to start your own freelance marketing business? If so, this is the episode for you. We interview Max Pete on how he has successfully built a freelance business within the marketing space.https://www.cavesocial.com/max-pete/
Listen to how Karl Walsh and his team at Bodybuilding.com approach building a customer-centric company. We talk at length about how Karl's past experience, combined with company buy-in has led to growth at Bodybuilding.com.https://www.cavesocial.com/karl-walsh/
We sit with Miriam Washington Kendall, CMO at MakeSpace to talk about how they approach channel selection for their company. As well, we get into why it's important to understand which value propositions your customer segments are responding to most.https://www.cavesocial.com/miriam-washington-kendall/
We sit with Jest Sidloski from Peavey Industries to talk about how their company handled a massive acquisition and rebrand of another chain. As well as how they are approaching diversity, equity, and inclusion as a company.https://www.cavesocial.com/jest-sidloski/
Learn how Ramon van Meer bought a dog ramp business, Alphapaw 2.5 years ago for $300K and has since sold over 35 million dollars of product.Check this Twitter thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20https://www.cavesocial.com/ramon-van-meer/
We sit with two-time guest, Karen Buddell who joined us on episode #7 of the podcast, to talk about the rebrand that SurveyMonkey underwent, becoming Momentive.https://www.cavesocial.com/karen-budell/
We sit with Ryan George, CMO at Docupace, to talk about all things culture and how to win over your customers by being an internal advocate.
We sit with Kari Hanson, VP of Marketing at Spiro.ai, to talk about the power of data within your organization.https://www.cavesocial.com/kari-hanson/
In this episode, we sit with Margaret Kelsey, VP of Marketing at OpenView to discuss how to market product-led companies, the relationship between community and company, and how to fill the void once you've begun delegating as a manager.https://www.cavesocial.com/margaret-kelsey
In this episode, we sit with Steve Sinclair, VP of Marketing and Product at Mojo Vision. We talk about the challenges his team faces around category creation and having a clear vision for the future (pun intended).https://www.cavesocial.com/steve-sinclair/
We sat with Flywire CMO, Allison MacLeod, to talk about how marketing departments can be better positioned internally within their organizations.https://www.cavesocial.com/allison-macleod
Learn how Jlab audio has grown as a challenger brand in the audio space, from their CMO Terra Teat.https://www.cavesocial.com/terra-teat/
We sit with Buildable founder, Daniel Spataro to talk about how he is building culture at his company. This is a great episode for anyone who is looking to build a remote workforce post-COVID.https://www.cavesocial.com/daniel-spataro/
We sit with Roman Pedan, founder at Kasa to talk about how he and his team are growing a global accommodations brand. Kasa faces the challenge of being a B2C business while having a large B2B component within their business. We get into how Roman and his team handle the balance between the two.https://www.cavesocial.com/roman-pendan/
We sat with Anastasia Leng, CEO at CreativeX, to discuss her entrepreneurial journey and how she's evolved as a leader.https://www.cavesocial.com/anastasia-leng/
In this episode, we sit with Tracy Frisbie, Vice President of Marketing at Buzzballz / Southern Champion LLC. Tracy gives us insight into how her team is creating a nimble strategy, to grow multiple alcohol brands simultaneously.https://www.cavesocial.com/tracie-frisbie
In this episode, we sit with consultant and speaker, Gabrielle Dolan to talk about how businesses can leverage storytelling to grow their brand. We dive into five specific types of stories businesses can tell, and how they can come up with ideas.https://www.cavesocial.com/gabrielle-dolan
Check out our interview with Caleb Avery, Founder at Tilled. We get into his journey as a solo founder and how his team is pushing growth forward for his company.https://www.cavesocial.com/caleb-avery/
In this episode, we sit with Stephanie Barbosa, the Senior Director of Marketing at Conquest Planning. We dive into how to use data and emotion to make marketing decisions.https://www.cavesocial.com/stephanie-barbosa
We sit with Jay Whitney, CMO at FoodStory Brands to talk about building the Fresh Cravings Salsa brand.https://www.cavesocial.com/jay-whitney
We sit with Dustin Tysick from Jostle.me to talk about his journey going from a team of one to managing a marketing department. https://www.cavesocial.com/dustin-tysick
We sat with Chris Shuptrine VP of Marketing from Kevel, to talk about how his scrappy approach to marketing, and building systems that scale.https://www.cavesocial.com/chris-shuptrine
We sat with Senné founder and CEO, Billy Senné, to talk about how his team is building a culture that is based on collaboration.https://www.cavesocial.com/billy-senne
We sat with Sushant Trivedi from BlocPal to discuss how they are approaching growing their global team.https://www.cavesocial.com/sushant-trivedi
We sit with Trish Thomas, CEO and Co-founder, at Whole and Free Foods. She's also a faculty member at Northwestern University. We dive into the concept of Product-Market Stick, and how to fearlessly ask as a brand.https://www.cavesocial.com/trish-thomas
We sit with Nico to discuss growing Willie's Superbrew (a hard seltzer) from an idea to a reality. In this conversation, we go deep into why it's important to set company values and live them as well.https://www.cavesocial.com/nico-enriquez
In this episode with Jeff Merkel, to talk about how companies in highly competitive spaces can stand out through storytelling.https://www.cavesocial.com/jeff-merkel
We sit with Michael Kavanagh, VP of Marketing + Sales at DocuPhase. We discuss what it takes to run sales, marketing, and customer service as a business. This one is great for those looking at the whole customer journey.https://www.cavesocial.com/michael-kavanagh
We sit with Bomani Cold Buzz Co-Founder and CDO, Amin Anjedani, to talk about how he and his team are growing their product distribution. We get into some nitty-gritty tactics that Amin and his team use to grow Bomani.https://www.cavesocial.com/amin-anjedani
We sit with employee #2 on the Yang 2020 Campaign, Andrew Frawley to discuss what it took to build Andrew Yang from obscurity into a household name. This is a great look at what it takes to build a political candidate's brand through digital today.https://www.cavesocial.com/andrew-frawley
We sit with Angela Earl, VP of Global Marketing at RFPIO, to discuss how she is helping challenge the work-life balance narrative.
Cave: https://www.cavesocial.com/angela-earl/
LinkedIn: Angela Earl - https://www.linkedin.com/in/angelanearl/
Website: RFPIO Inc. - https://www.rfpio.com/
We sit with Chris Hunter from Koia to discuss what it takes to push yourself to grow personally and professionally. Chris has a long history in the beverage industry, starting brands such as 4Loko, and Not Your Father's Root Beer.https://www.cavesocial.com/chris-hunter/
In this episode, we sit with Quokka Brew Co-Founder and CEO George Passantino to discuss his journey building Quokka Brew. George and his team have grown at a rapid pace and hearing their story inspiring.https://www.cavesocial.com/george-passantino
We sat with Jonathan Dale, VP of Marketing at Phenomenon to talk about the importance of mentorship and how he approaches being a mentor in his life.https://www.cavesocial.com/jonathan-dale/
Today, joining us is Liseanne Gillham, VP of Marketing at Broadsign. She has experience both in the corporate world as well as a startup environment. We get into how marketers can move fast within a startup to create great content.https://www.cavesocial.com/liseanne-gillham/
We sat with Terry Sydoryk, CEO at Chaordix, to talk about how he approaches company and community building. He brings a wealth of knowledge to the show, and this is a great episode for anyone looking to sit in the CEO chair during their career.https://www.cavesocial.com/terry-sydork/
We sit with the CEO of LivBar to discuss what it takes to get into the CPG space. He has a wealth of knowledge and a decorated career, so this episode is full of actionable knowledge.https://www.cavesocial.com/wade-brooks/
Listen to how Thomas Heimann is taking the traditional real estate model and flipping it on its head.https://www.cavesocial.com/thomas-heimann/
We sit with Nisha Bagepalli from LINQ to talk about all the facets that go into being a successful product marketer. If you're on the product side, you'll enjoy this episode.https://www.cavesocial.com/nisha-bagepalli/
Listen to Peter talk about his journey starting Rise Bar, and how he's worked through setbacks in his career. This one is motivating for any current or aspiring entrepreneurs out there!https://www.cavesocial.com/peter-spenuzza/
We sat with Elizabeth Hillestad, SVP of Marketing at Civic Financial Services to talk about what it takes to push an organization's marketing department forward. We dive into what it takes from the people side, tech side, and executive side to make it all work.https://www.cavesocial.com/elizabeth-hillestad/
We sit down with Maria Osipova, VP of Marketing at Penny to discuss how giving your customers the right tools will help them succeed.https://www.cavesocial.com/maria-osipova/
We sit down with Bacon Sports Founder, Rob Cressy, to talk about how he transitioned from being a sports media company to becoming one of the most sought-after podcast consultants in marketing.https://www.cavesocial.com/rob-cressy/
Learn how to craft a story that leads people to your product with Steve Watt. At the time of recording, Steve was VP Marketing at Grapevine6. Following Seismic's acquisition of Grapevine6, Steve now leads marketing for Seismic LiveSocial.https://www.cavesocial.com/steve-watt/itunes:image
We sit down with Sandra Pope, VP of Marketing at fresh&co to talk about how restaurants in the fast/casual space can work to make their customers more comfortable.https://www.cavesocial.com/sandra-pope/
In this episode, Jordan sits down with Stephen Lease, Founder, and CEO at "goodr". They dive into how Stephen and his team have built Goodr by embracing transparency throughout their company.https://www.cavesocial.com/stephen-lease/
Phil Rubin, President of Therabreath, joins us on the show to talk about how Therabreath is disrupting the oral health sector. We get into what it takes to be a challenger brand, and how to unseat behemoths in your space.https://www.cavesocial.com/phil-rubin/
We sit with Andie Figlin, Marketing Director at VentureDevs, to discuss how their company has been built by becoming a trusted advisor to their clients.https://www.cavesocial.com/andie-figlin/
Want to learn how small data and interactions can be integral to measuring your company's success? If so, this is the episode for you. We sit with, Muhammed Abbas, VP of Marketing at Browze, to discuss the power of data, and how to use small data to think bigger.https://www.cavesocial.com/muhammed-abbas/
We sit down with Ruth Zive, SVP of Marketing at Ada, to discuss how to use data to drive marketing decisions.https://www.cavesocial.com/ruth-zive/
We sit down with Jeff Patterson, CEO and Founder of Gaggle. Over 21 years of running his company, Jeff has accumulated a wealth of knowledge. We go into what it takes to build a purpose-driven company that stands the test of time.https://www.cavesocial.com/jeff-patterson/
We sat down with Scott Farace, CMO at Celero Commerce, to talk about his journey in marketing. We go deep into integrated strategies for marketing, and how some 'old school' techniques are effective.https://www.cavesocial.com/scott-farace/
In this episode, we sit down with Nick Stein, CMO at Top Hat, to talk about how to tie all of your marketing efforts together to better serve your entire business.
Cave: https://www.cavesocial.com/nick-stein/ LinkedIn: Nick Stein - https://www.linkedin.com/in/steinnick/ Website: Top Hat - https://tophat.com/
We sit with Charles Groome, VP of Marketing at Biz2Credit, to talk about how to leverage creative + data. As well, we go deep into how to tell the untold stories of your customers.https://www.cavesocial.com/charles-groome/
In this episode, we sit with Jessica Vogol, VP of Marketing at Movable Ink to talk about how Movable Ink pivoted quickly toward online events once COVID hit.https://www.cavesocial.com/jessica-vogol/
In this episode, we sit with Geoff Duncan, VP Marketing at PropertyForce. We talk about why doing the little things matter, and how that can trickle upward to strengthen your company.https://www.cavesocial.com/geoff-duncan
We sat with Jonathan Margel to talk about how he, and his team, at Building Stack built a solution for themselves first, and then brought that out to a larger market.https://www.cavesocial.com/Jonathan-Margel
We sat with Justin Holmes, VP of Growth at 7shifts to talk about how their company has approached employee evangelism and building a company based on solid principles.https://www.cavesocial.com/Justin-Holmes/
We sat with Director of Marketing, Allison Borrow to discuss how her team at 24 Hour Home Care handled the COVID-19 crisis, and quickly repositioned the brand.https://www.cavesocial.com/Allison-Borrow/
We sat with Jonathan Pogact, VP of Marketing at Seamless.ai to talk about how he coordinates and aligns with the sales department.https://www.cavesocial.com/Jonathan-Pogact/
In this episode, we sit with Brand Rebirth founder, Tanika Vital-Pringle to discuss what makes a brand, and how you can create your own brand in a crowded space.https://www.cavesocial.com/Tanika-Vital-Pringle/
In this episode, I spend a couple of minutes breaking down the biggest lessons I've learned from creating Mind Your Marketing, and how you may be able to apply them to your business.Enjoy, and here's to the next 100!
In this episode, we talk about educating and empowering consumers, specifically in the home theater space. We sit with Austere, Founder and CEO, Deena Ghazarian to talk about her experience and where she's taking Austere today.https://www.cavesocial.com/deena-ghazarian/
In this episode, we sit down with Stampli, VP of Marketing, Tiffaney Fox Quintana, to talk about how to align marketing departments with the C-suite.https://www.cavesocial.com/tiffaney-quintana/
In this episode we sit with CMO, Kevin Alansky, to discuss how small businesses can build out content marketing plans they can execute against.https://www.cavesocial.com/kevin-alansky/
In this episode, we sit down with Ted Fleming, the Founder of Partake Brewing. We discuss Ted's journey from sitting in a hospital bed in Greece to getting his non-alcoholic brewery off the ground.
Cave: https://www.cavesocial.com/Ted-Flemming/
LinkedIn: Ted Fleming - https://www.linkedin.com/in/ted-fleming-4370199/
Website: Partake Brewing - https://drinkpartake.com/
In this episode, we sit down with Clare Verdery to talk about her journey from corporate marketing to her role at Proud Source Water.https://www.cavesocial.com/clare-verdery/
In this episode, we sit down with Kacy Cole, SVP of Marketing at rewardStyle to talk about bringing the right and left brain together to become a stronger marketer.https://www.cavesocial.com/kacy-cole/
In this episode, we sit with Sitetracker's VP of Marketing, Brett Chester. Brett Chester is the Vice President of Marketing at Sitetracker where he is responsible for creating and bringing marketing strategy to life. Raised in Australia, Brett moved back to the United States in 2012 to spearhead the marketing efforts of the Dimension Data Cloud Business Unit, an $8 billion company owned by NTT Communications.https://www.cavesocial.com/brett-chester/
We sit down with CEO, and Co-Founder of HINT Water, Kara Goldin to discuss her journey as an entrepreneur. We also talk about the release of her new book, Undaunted: Overcoming Doubts and Doubters.https://www.cavesocial.com/kara-goldin/
We sit with Laurel Cecila who is the Chief Marketing Officer at Callaway Henderson Sotheby’s International Realty. She joined the company in 2005 and sold real estate for 10 years prior to being appointed to her current role in 2015. As CMO, Laurel is responsible for managing the company’s marketing, communications, advertising, and social media.https://www.cavesocial.com/laurel-cecila/
We sit with Mina Neuberg, the Chief Marketing Officer of Donuts, Inc. Donuts is the largest holder of the new top-level domains, such as .live, .family, and .studio and also owns name.com, a domain registrar. Mina has the behemoth challenge of trying to change consumer mindsets when it comes to domain names and the importance they have in building business identities online.https://www.cavesocial.com/mina-neuberg/
In this episode, we sit with Christian LesStrang to discuss the emergence of Ghost Kitchens and how FoodHaul is helping transform the space.https://www.cavesocial.com/christian-lesstrang/
In this episode, we sit with Karen Starns to talk about her experience as a marketer and how she's carried her experience forward to her position as CMO at OJO Labs.https://www.cavesocial.com/karen-starns/
In this episode, we sit with Nick Wassenberg, VP of Marketing at Fulcrum. We talk through the 'how', and more importantly the 'why' behind Fulcrum's marketing.https://www.cavesocial.com/nick-wassenberg/
In this episode, we sit with Mitch Parker of Hersh Condos to talk about how he has grown his personal brand, and how you can too.https://www.cavesocial.com/mitch-parker/
In this episode, we sit with Andreas Koustas of Tali Talent to discuss how he and his team have grown their recruiting agency by becoming allies with developers.https://www.cavesocial.com/andreas-koustas/
In this episode, we with Johnni Rodgers to discuss her entrepreneurial inspiration, career, and how she is pushing Wet Noses forward.https://www.cavesocial.com/johnni-rodgers/
In this episode, we sit with the VP of Marketing at Corcoran Global Living, Branden Cobb. We talk at length about how he and his team are approaching employee retention programs.https://www.cavesocial.com/branden-cobb/
We sat down with Kate Valbracht to discuss what it takes to dive headfirst into a niche. Her team at ParkHub is changing an entire industry, and doing so through purpose-driven efforts.https://www.cavesocial.com/kate-valbracht/
We sit with The Condo Store CEO, and Co-Founder Simon Mass to discuss how we went from a college kid with a dream, to facilitating over $24 billion in real estate transactions.https://www.cavesocial.com/simon-mass/
In this episode, we sit with Andrew Infantino to discuss how Copper Branch has approached growth with great food, and impactful customer experiences.https://www.cavesocial.com/andrew-infantino/
In this episode, we sit with creative agency owner Grant Tucker to discuss how his business has evolved over the years. This episode is full of lessons for those looking to start their own agency.https://www.cavesocial.com/grant-tucker/
We sat down with VP of Marketing, Nicole Lindenbaum, to discuss how her team is helping build a community with Teampay.https://www.cavesocial.com/nicole-lindenbaum/
In this episode, we sit with Grant Farhall to discuss how visual storytelling has evolved; and how businesses can leverage it for themselves.https://www.cavesocial.com/grant-farhall/
We sit with Nutrabolt Global Chief Commercial Officer, John Herman to discuss rolling out a new product, within an established brand. We dive into why your ego can get in the way of measurable growth when doing a rollout.https://www.cavesocial.com/john-herman/
Hear Jordan interview Aftermarq founder, Vincenzo Landino. We discuss how he started his company and how he's acquired skills as his career has progressed.https://www.cavesocial.com/vincenzo-landino/
In this episode, we sit with Elana Ostrega, Senior Director of Marketing at Clearbanc. We dive deep into understanding how to run marketing programs that focus on empathy.https://www.cavesocial.com/elena-ostrega/
In this episode, we sit with Lauren Jones to discuss what it's been like to build marketing systems for AppIt Ventures–a custom software development shop based out of Colorado.https://www.cavesocial.com/lauren-jones/
We sit down with Kubb&Co, founder and CEO, Chris Kubbernus to discuss his journey from starting his agency to scaling it to over 25 employees.https://www.cavesocial.com/chris-kubbernus/
In this episode, we sit down with Kristin Reed, Director of Marketing at Johnston & Daniel. Hear our conversation as we dive deep into the importance of brand storytelling.https://www.cavesocial.com/kristin-reed/
In this episode, we sit with Frank Hwang, CMO at Senné. We discuss how Frank tackled becoming a CMO during COVID, and how his past experiences with Sperry and Timberland have helped him with real estate marketing.https://www.cavesocial.com/frank-hwang/
In this episode, we sit down with Trueface Head of Strategy, Mason Allen, to discuss what it takes to market a disruptive technology.https://www.cavesocial.com/mason-allen/
Marketers need to look at growth, not just impressions if they want to sit in a C-suite position one day. That's what Soren Godbersen and Jordan talk about at length in this episode.https://www.cavesocial.com/soren-godbersen
In this episode, we sit down with Tim Brady to discuss how he's shifted his leadership style amidst the pandemic.https://www.cavesocial.com/tim-brady/
Want to build a winning team? Well, David knows how to do that. In this episode, we talk about how to build a team when a company is in hypergrowth.https://www.cavesocial.com/david-berk/
In this episode, we sit down with Megan Brown to discuss the nuance of building a presence in the beauty space today.https://www.cavesocial.com/megan-brown/
In this episode, we sit down with CMO, and Co-Founder of MedPilot, Matt Buder Shapiro to talk about how he has grown his company through different marketing initiatives.www.medpilot.comhttps://www.cavesocial.com/matt-buder-shapiro
In this episode, we sit down with Reali CMO, Randa McMinn to discuss how real estate as a whole is changing. Alongside that, we get deep into understanding where your customer is at within their buyer journey.https://www.cavesocial.com/randa-mcminn/
In this episode, we sit with Erin Blaskie to talk about community, and how brands can build one online.https://www.cavesocial.com/erin-blaskie/
In this episode, we sit down with Kerry Desberg to discuss being bold as a marketer.https://www.cavesocial.com/kerry-desberg/
In this episode, we sit with Century 21 Scheetz CMO, Tara Holloway to discuss what it has been like using her previous experience outside of real estate to drive forward growth in her new position. Check it out!https://www.cavesocial.com/tara-holloway
In this episode, we sit with Grant Ho to discuss what it takes to blend data and gut feeling around marketing efforts.https://www.cavesocial.com/grant-ho/
In this episode, we sit with CEO of FloQast, Mike Whitmire to talk about understanding your customers at a deep level. Mike was able to do this when he created an accounting platform, made by accountants for accountants.https://www.cavesocial.com/mike-whitmire/
In this episode, we sit with Kyndoo.ai's co-founder, Kelly McDonald to talk about all things influencer marketing.https://www.cavesocial.com/kelly-mcdonald/
In this episode, we sit with Isabella Jaio to discuss what FanFood has been doing to pivot throughout the COVID-19 pandemic.https://www.cavesocial.com/isabella-jiao/
Telling a story is everything! That's what we discuss with brand marketer, Jannine Krish in this episode.https://www.cavesocial.com/jannine-krish/
In this episode, Jordan sits with Jake Karls from Mid-Day Squares to talk about what it has been like building a brand from scratch.https://www.cavesocial.com/jake-karls
In this episode, we with Bankers Healthcare Group's CMO, Chris Panebianco to talk about his experience as a marketer.https://www.cavesocial.com/chris-panebianco
In this episode, we sit with Peter Guagenti to talk about a customer's entire journey.https://www.cavesocial.com/peter-guagenti
In this episode, we sit with TripTuner's CEO and founder, Tedd Evers to talk about how the travel industry has changed since COVID-19.https://www.cavesocial.com/tedd-evers
In this episode, we sit down with Scott Ford from Corgibytes to talk about how he's built and managed a fully remote team.https://www.cavesocial.com/scott-ford
Today we sit with Farzan Dehmoubed from Lotus Sustainables, an eco-friendly company on a mission to eliminate plastic from shopping.https://www.cavesocial.com/farzan-dehmoubed
In this episode, we sit down with Daniel Rodriguez to discuss the importance of customer service, and how it's baked into your overall customer's experience.https://www.cavesocial.com/daniel-rodriguez
In this episode, we sit down with serial entrepreneur Ara Bagdasarian to talk about what it takes to have an entrepreneur's mindset.Get his book: The Lemonade Stand: What every entrepreneur should know to succeed in starting and running any business.https://cavesocial.com/ara-bagdasarian/
In this episode, we sit down with Betera founders Nick Benz and Paul Eschbach to talk about what it took to launch their beverage company, Betera.https://www.cavesocial.com/paul-eschbach-nick-benz
In this episode, we sit down with Lessonly CMO, Kyle Lacey to discuss walking the walk as a marketer. This show is great for anyone who's looking to move to the executive level in their career.https://www.cavesocial.com/kyle-lacey
In this episode, we talk with Sam Ford Collins to go over what it takes to market in the cannabis industry.https://www.cavesocial.com/sam-ford-collins
Today we sit with Brant Cooper, who is a New York Times best-selling author. He has consulted companies across North America and is obsessed with leadership and entrepreneurship.https://www.cavesocial.com/brant-cooper
In this episode, we sit down with Amy Love, the CMO at Pavillion. Shownotes: https://www.cavesocial.com/amy-love
In this episode, we sit with Kimberly Daley to talk about her career, and how companies can act with more integrity.Shownotes: https://cavesocial.com/kimberly-daley/
In this episode, we sit with Vincent Orleck to discuss what it takes to be a social media practitioner.Show notes: https://www.cavesocial.com/vincent-orleck
In this episode, we sit down with MassChallenge CEO, Siobhan Dullea to discuss embracing innovation in organizations.Show notes: https://www.cavesocial.com/siobhan-dullea
In this episode, we sit with NTWRK founder and CEO, Aaron Levant to talk about his journey, and how he's grown as a leader.Show notes: https://www.cavesocial.com/aaron-levant
In this episode, we sit down with WorkBoard CMO, Joelle Kaufman to discuss what it takes to get your team on the same page.Show notes: https://www.cavesocial.com/joelle-kaufman
In this episode, we sit with Matt Deller to discuss his journey from New Zealand to Silicon Valley and back. He's currently the Chief Global Sales and Marketing Officer for Villa Maria Estates, the leading family-owned winery in New Zealand.Show notes here: https://www.cavesocial.com/matt-deller
In this episode, we sit down with travel executive Faisal Sublaban to talk about what it takes to build a travel brand amidst COVID-19.Show notes: https://www.cavesocial.com/faisal-sublaban
In this episode, we sit with PvP CEO and Co-Founder, Phil Stover to talk about what it takes to build a community.Show notes: https://www.cavesocial.com/phil-stover
In this episode, I sit down with CEO and Co-Founder of Starcity, Jon Dishotsky. Show notes: https://www.cavesocial.com/jon-dishotsky
In this episode, we sit with Skillshare CMO, Liana Douillet Guzmán to discuss how they've grown as a company.Shownotes: https://www.cavesocial.com/liana-guzman
In this episode, we sit with Alfonso de la Nuez to discuss how he took his idea from Barcelona to Silicon Valley. Not to mention, he and his co-founders bootstrapped the company(which is uncommon). Show notes: https://www.cavesocial.com/alfonso
In this episode, we sit with Susa Ventures Co-Founder, Chad Byers to discuss what it takes to disrupt your own company. Chad and Susa Ventures have led investment rounds in companies like Robinhood, and Andela. Show notes: https://www.cavesocial.com/chad-byers
In this episode, we sit with Frank Chief Growth Officer, Olivier Amar to discuss how to build trust with your audience through content marketing. Show notes: https://www.cavesocial.com/Olivier-Amar
In this episode, we sit with Chris Schreiber to talk about how companies can erase the technical hurdles in front of them to create great content. Show notes here: https://www.cavesocial.com/chris-schreiber
We sit with Vivo Realty founder, David Maez to discuss his journey and why he founded his own brokerage.Show notes: https://www.cavesocial.com/david-maez
In this episode, we sit with entrepreneur Chiedo John to talk about his journey as a business owner and finding his niche. Show notes: https://www.cavesocial.com/chiedo-john
In this episode, we sit with Ashleigh Lockerbie to discuss her journey from being a touring musician to starting her own Kombucha line, Better Booch, along with her husband. Show notes: https://www.cavesocial.com/ashleigh-lockerbie
In this episode, we sit with Rico Macaraeg to discuss his path from being a Petty Officer in the Navy and transitioning to becoming a Global CMO.Show notes: https://www.cavesocial.com/rico-macaraeg
In this episode, we sit down with Cara Whitley who is the CMO at C21. We talk about how the little things can drastically shape a customer's experience with your brand. Show notes: https://www.cavesocial.com/cara-whitley
In this episode, we sit with Public.com's VP of Marketing, Katie Perry. Learn how they continue to grow their platform, by building a vibrant community of investors. Show notes: https://www.cavesocial.com/katie-perry
In this episode, we sit down with Roofstock CMO, Suresh Srinivasan, to discuss what it takes to instill a growth mindset in a team. Show notes: https://www.cavesocial.com/suresh
In this episode, we sit with serial entrepreneur Tony Lam. He runs several successful Wingstop franchises, has struck a deal on Shark Tank, and is now building his new company Omni Bev, which produces Vietnamese Cold Brew Coffee.Show notes: https://www.cavesocial.com/tony-lam
In this episode, we sit with Whimstay Co-Founder and Head of Sales, Alex Alioto to discuss how to build a sales organization from scratch. Show notes: https://www.cavesocial.com/alex-alioto
In this episode, we sit with Yuval Boger to discuss growth strategies he's learned from running three separate companies.Shownotes: https://www.cavesocial.com/yuval-boger
Learn how Andrea Breanna went from being CTO of Huffington Post to creating her own company, RebelMouse. We dive into her journey, and what she's learned so far while growing her company.Shownotes: https://www.cavesocial.com/andrea-breanna
In this episode, we sit with Jordan James Rogers who is an expert on all things plant-based food branding, distribution, and funding.Show notes: https://www.cavesocial.com/jordan-rogers
Learn how Heather Hopkins built the app, GOATdate from an idea into a reality. Shownotes: https://www.cavesocial.com/heather-hopkins
Learn how Lisa Niver took her passion for travel and turned it into a business. Shownotes: https://www.cavesocial.com/lisa-niver
In this episode, we sit down with Simon Geraghty, CMO at Kate Sommerville Skincare to talk about how he's helped build beauty brands.Shownotes: https://www.cavesocial.com/simon-geraghty
We sit down with Johnas Street in this episode to discuss his journey from signing a record deal at 15-years-old to playing college basketball to moving to the Bay Area to pursue a career in marketing and technology.Shownotes: https://www.cavesocial.com/johnas-street
Learn how Asha and Jai Farswani took their snackfood from farmers' markets in LA to now being in Whole Foods, Equinox, and more.Shownotes: https://www.cavesocial.com/ashapops
In this episode, we talk about all things local SEO with Nicolas Verdugo.Shownotes: https://www.cavesocial.com/nicholas-verdugo
In this episode, we sit with Rich Tuckwell-Skuda, an experienced hotelier to discuss how marketing has changed in the hospitality industry with COVID-19. Shownotes: https://www.cavesocial.com/rich-tuckwell-skuda
In this episode, we discuss what edge computing is, and how it will affect consumers moving forward. We also dive into how you can position your company as the authority within an industry by creating useful content. Shownotes: https://www.cavesocial.com/matt-trifiro
In this episode, we sit with Karen Budell, VP of Brand Marketing at SurveyMonkey to discuss how she and her team are growing the company's brand throughout COVID-19. Shownotes: www.cavesocial.com/karen-budell
In this episode of the podcast, we sit with Alexis Valerio, the founder of Room8, an app that helps people find new roommates and places to live. Shownotes: https://cavesocial.com/alexis-valerio
676322We sit down with Spencer Hilligoss of Madison Investing to talk about his transition from a career in technology to running his own business.Shownotes: https://www.cavesocial.com/spencer-hilligoss
What can you learn about marketing by touring 48 states and opening up for bands like The Grateful Dead and The Who? The short answer: a lot.In this episode, we sit down with musician/CMO Reid Genauer to talk about his journey through music and business. Show notes: https://cavesocial.com/reid-genauer/
David has over 25 years of marketing experience and has led several organizations in executive roles. In this episode, learn how David led his team through a massive pivot in their B2B marketing at Zignal Labs in this podcast. Show notes: https://cavesocial.com/david-atlas
In this episode, we sit with Stefan Heinrich Henriquez, CMO at Cameo. Before joining Cameo, Stefan was the Global Head of Marketing for TikTok, and a product marketer at Google and YouTube.Show notes: https://www.cavesocial.com/mym-02-building-a-growth-mindset-with-stefan-heinrich-henriquez-cmo-at-cameo
In this episode, we discuss the relationship between product and marketing with Aptology CMO, Caroline Tien-Spalding.Learn more at: https://www.cavesocial.com/the-relationship-between-product-and-marketing-with-aptology-cmo-caroline-tien-spalding
In this week's episode, we're breaking down the history of the iconic makeup brand, Rimmel London.To learn more head to https://www.cavesocial.com/rimmel