Think Twice Podcast: Recent Episodes
Ronak Mokhtassi & Perla Bloom
Listen to and be inspired by the biggest movers and shakers in the tech, entertainment and marketing biz. Think Twice speaks to folks that are looking to crack their first job in the industry. This podcast helps you get your head around the biggest current trends, and offers up tips and tricks to help you Think Twice and get started đ
Jo Wallace is a global ECD at Jellyfish and the founder of Good Girls Eat Dinner - which is the most interesting dinner party youâll ever go to.
Jo has created and led work at various agencies including, Media Monks, Quiet Storm, Saatchi & Saatchi, Tribal DDB, Publicis and Wunderman and Thompson
She has won a LOT of awards, including a gold Cannes Lion, one of Creative Equals & Campaign's 30 Future Female Leaders, 40 over Forty, Pitch magazine's 100 Superwomen, a Badass.Gal, Yahooâs Top 100 execs, The Dots 100 Trailblazers, and PAâs Women of Tomorrow Awards.
Laurel Stark's day job is heading up global creative marketing efforts for The Sims franchise and portfolio of brands at EA. She has been most recently recognized by the Adweek Creative 100, as well as the Brand Innovators 40 under 40, and identified as one of âSeven women shaping todayâs ad world,â by 3% Movement Founder, Kat Gordon. Her work has been honored by the Clios, the Effies, Fast Company World Changing Ideas, Shots Top 100, The One Show, the Webbys, and been profiled by Adweek, Muse by Clio, the New York Times, Pride Magazine, Rolling Stone, and Vogue.
She is an original member of the 3% Movement team, which is an initiative to increase the number of female creative directors in marketing, especially of colour, as 3% was the actual statistic of female creative directors there were at the time.
She is also the co-founder of the One Club for Creativityâs gender-equality boosting, Next Creative Leaders initiative, co-founder of Our Silent Partner, a creative reflection on mental health and co-founder of Mentorship Matchmaking, a program that connects underrepresented creative professionals with mentorship and community. Her work has been called "world changing" by Fast Company, and âindustry betteringâ by Adweek. And if that wasnât all enough she currently sits on the board of directors for the Advertising and New Media schools at the Academy of Art University.
- James Davis is an impressive Creative Strategy Director who has worked across a few continents, working primarily with new age agencies that come directly from the culture they seek to shape. From Vice to Highsnobiety, James has worked across a multitude of different lifestyle and luxury brands focusing on Web 3, gaming, footwear and outdoor. Thatâs included some highlight clients from Gucci, Ferrari and Adidas amongst many more.
Alex Meyer has 14 years of experience working for both agencies and in house marketing organisations. He has worked at big advertising agencies such as TBWA, creative tech production studios such as Rehabstudio, Nexus studio and makemepulse. He has also worked for media outlets such as Vice, Ladbible AAAAND, entertainment brands such as TikTok in their creative lab and tech companies at Apple... as well as EA Games, where he is currently. Yeah - basically every dream job for any marketer!
He has a special passion and talent at exploring bespoke solutions for brands based on their individual problems and needs, always with their audiences in mind to connect brands to the real world.
And if that wasnât enough he has also judged awards such as Webby and Anthem - so you know he knows his stuff.
After completing an apprenticeship at the BBC, Beth had a plethora of roles in BBC TV and radio. She started off on BBC Three, then Radio1, BBC xtra and Indie TV, but she is currently now in Marketing and Audience planning.
Beth talks about bossing a competitive apprenticeship scheme at the BBC, product strategy, knowing when an opportunity might not be right for you and how you can learn from it, as well as maintaining your fearlessness. She also talks about her incredible work in recognising and abolishing stereotypes in TV.
Currently James helps brands queue jump to the front of popular culture at Iconic. Previously, he was the chief business officer of Defected Records, which is one of the greatest success stories of UK dance music. He made the move to the label in January 2020 after a long stint in advertising and marketing roles, where he even founded his own digital agency Holler.
After this he spent four years at the football media business COPA90 where he coordinated partnerships with brands such as Uber, Budweiser, Nike, Pepsi and EA Sports
He has also really established himself as a thought leader and innovator in the industry, has been featured in BIMAâs prestigious TOP 100 for 3 years running, was selected one of the top leaders under 40 in the sports business and he was also named in Campaign Magazineâs esteemed Power 100 in July 2019 and A-list.
- James talks to us about how it is ok not to know what you want to end up doing and how sometimes its ok to figure it out as you go along, as well as how to stop and smell the roses.
Guest Speaker, Katherine Dove, Digital Unit Manager at ITV: https://www.linkedin.com/in/katherine-dove/?originalSubdomain=uk
Sources
- 1,300% spike in the demand for Crocs after Love Island
- Pepsi creating their own reality TV show; The Drum brands and shows
- Brand deals the contestants have already landed
Which sponsors won Love Island,
Guest Speaker, Jonathan Dodd (JDodd), Influencer Creative at Electronic Arts (EA), Writer, Podcaster: https://www.linkedin.com/in/jwdodd/Â
Substack/Podcast: https://checkyourdms.substack.com/
Twitter: https://twitter.com/_jdodd?lang=en
All thots are his own.
Sources:Â
- https://www-voguebusiness-com.cdn.ampproject.org/c/s/www.voguebusiness.com/companies/navigating-the-creator-economy-gold-rush/amp
- https://www.edelman.com/sites/g/files/aatuss191/files/2019-06/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf
Guest Speaker, Björn Thorleifsson, Head of Strategy & Research at Amp (https://www.ampsoundbranding.com/): https://www.linkedin.com/in/bjornthorleifsson/
(a special thanks to Björn for taking us to the next level production-wise and adding song snippets)
Sources:
Download the Best Audio Brand paper here: www.ampsoundbranding.com/download-form-bab-2021
Guest Speaker, Jess Geary, Senior Channel Strategist: https://www.linkedin.com/in/jessica-geary/
Sources:
- https://digitalnative.substack.com/p/digital-art-crypto-and-the-metaverse
- https://digitalnative.substack.com/p/what-people-misunderstand-about-the?token=eyJ1c2VyX2lkIjoxNDkxNzg4MSwicG9zdF9pZCI6MzQxNzIxODYsIl8iOiJna2pIRCIsImlhdCI6MTYxODkzNzQ5NSwiZXhwIjoxNjE4OTQxMDk1LCJpc3MiOiJwdWItMzg1MDAiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.snvv4u4iFziZhqCQETuTV2CA0aROq1rWs1U2wpgp6iE
- https://digitalnative.substack.com/p/the-digital-renaissance-how-nfts?token=eyJ1c2VyX2lkIjoxNDkxNzg4MSwicG9zdF9pZCI6MzMyODYwNzUsIl8iOiJna2pIRCIsImlhdCI6MTYxODkzODExMCwiZXhwIjoxNjE4OTQxNzEwLCJpc3MiOiJwdWItMzg1MDAiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.2325g4AYxKCmgxvIKIfku3wZaercy5VgCXBBT1NbwMU
- Fashion:
- https://www.voguebusiness.com/technology/luxury-fashion-brands-poised-to-join-the-nft-party
- Music:
- https://www.rollingstone.com/pro/news/kings-of-leon-when-you-see-yourself-album-nft-crypto-1135192/
- http://avatars.genies.com/shawn-mendes-nft/
- https://www.nme.com/news/music/hmltd-nft-leaving-interview-evolving-song-layers-auction-2914861
- Sport/Advertising:
- https://decrypt.co/61248/this-tennis-pro-is-auctioning-part-of-her-arm-as-an-nft
- Art
- https://www.wsj.com/articles/artists-startups-look-to-solve-the-nft-buyers-dilemma-how-to-show-off-digital-art-11616515893
- https://www.cnbc.com/2021/03/26/mark-cuban-dallas-mavericks-may-use-nfts-for-ticketing.html
Guest Speaker, Tarek Chaudhury, MRS Young Researcher of the year, Freelance Qualitative Researcher and Senior Strategist, as WELL as the host, creator and producer of the Wordplay Podcast for Wordplay Magazine. You can subscribe to that here: https://spoti.fi/3u463WE
https://www.linkedin.com/in/tarekchaudhury/
Sources:
- https://exploringyourmind.com/the-psychology-of-language/
- https://fabrikbrands.com/the-dangers-of-marketing-jargon/
- https://www.warc.com/SubscriberContent/article/unilever-pdc-comparative-language-analyser/130007
Guest Speaker, Rob Estreitinho, Strategy Director at VCCP, Marketing Director at Group Think and Writer of 'Salmon Theory' https://www.linkedin.com/in/robistyping/
Subscribe to Salmon Theory here: https://robistyping.substack.com/
Bots:
- Ideasbyai.net
- Copy.ai
- Douchebag Strategist: https://twitter.com/douchebagstrat?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://twitter.com/year_progress?lang=en
- https://twitter.com/big_ben_clock?lang=en
Research and Other Publications Mentioned:
- https://www.independent.co.uk/life-style/work-home-productivity-talk-talk-coronavirus-b466148.html
- https://www.businessinsider.com/weirdest-smart-gadgets-internet-of-things-smart-home-2017-3?r=US&IR=T#hatch-baby-smart-changing-pad-4
- file:///Users/perbloom/Downloads/human-encounters_trend_uk%20(1).pdf
- file:///Users/perbloom/Downloads/beyond-human_trend_uk%20(2).pdf
- Hypernormalisation by Adam Curtis
Guest Speaker, Zoe Scaman, Founder of full service strategy studio, Bodacious, and Fandom & Entertainment Expert:Â
https://www.linkedin.com/in/zoescaman/?originalSubdomain=uk
Other Sources:
- https://www.vox.com/the-goods/2019/12/17/21024439/monoculture-algorithm-netflix-spotify
Guest Speaker, Matt Shaw, Senior Strategist at The@Partnership and Christmas Fanatic: https://www.linkedin.com/in/matthew-shaw-4b368789/
Sources:
- https://www.creativebrief.com/bite/trend/guest-trend/importance-joyful-magic-christmas
- Argos Ad: https://www.youtube.com/watch?v=_FoNQygNHls
- Tesco Ad: https://www.youtube.com/watch?v=8CfrpexaCwg
- Burberry Ad: https://www.youtube.com/watch?v=QbmW76Cp4s8
- Plenty Ad: https://www.youtube.com/watch?v=zYkZw9KMlgs&t=11s
- Gucci Ad: https://www.youtube.com/watch?v=yyZxu9VCVxo
- John Lewis Ad: https://www.youtube.com/watch?v=LUmPzwLNiMk
- Amazon Ad: https://www.youtube.com/watch?v=gQdLD6kk960
- Sainsbury's Ad: https://www.youtube.com/watch?v=Zom-pMM8sD0
Guest Speaker, Diamond Abdulrahim, Freelance Strategist and Cultural Expert: https://www.linkedin.com/in/diamondabdulrahim/
Sources:
- Kelly Ann Conwayâs daughterâs power on TikTok as a liberal when her mum is republican?Claudia Conway
- Face of tiktok charli dâamelio (and dixie dâamelio, loren gray, addison rae)
- Trump tulsa rally
- âPlay this in your uber if you feel unsafeâ trend
- https://mn2s.com/news/social-media-management/10-essential-instagram-stats-for-2020/
- Ocean Spray TikTok: https://www.youtube.com/watch?v=ykngLbtMqy8
Guest speaker, Simon Richardson, Creative Strategist @ Amplify: https://www.linkedin.com/in/simon-richardson-315b4271/
(https://www.weareamplify.com/)
Sources:
- https://www.google.com/search?q=base+recorder&sxsrf=ALeKk0089uv1q3McnxtZGuOpXh0Bvu1Zbw:1600722330147&source=lnms&tbm=shop&sa=X&ved=2ahUKEwi1gf2uk_vrAhUFhlwKHTcqBAgQ_AUoAXoECA4QAw&biw=1440&bih=744#spd=12695110593363409867_0
- https://variety.com/2020/tv/news/drive-through-stranger-things-experience-los-angeles-1234741532/
- https://www.thedrum.com/news/2020/03/12/dr-martens-says-underground-events-are-shifting-boots-it-marches-with-2020-plans)
- https://www.residentadvisor.net/news/72624
- https://www.gq.com/story/travis-scott-september-2020-cover-profile
- https://www.residentadvisor.net/news/72624
- https://www.reddit.com/r/indieheads/comments/i5l92s/lavapalooza_minecraft_festival_announced_for/
- https://blog.twitch.tv/en/2020/03/26/twitch-stream-aid-go-live-to-save-lives-on-328/
- https://www.instagram.com/clubquarantaene/
- https://www.weareamplify.com/presents/young-blood-creativity-culture-crisis/
- https://www.weareamplify.com/presents/making-connections-during-crisis/
- https://www.instagram.com/tv/CD9E3U6MnCf/
- https://www.bbc.co.uk/newsround/54085961
Guest speaker, Ally Kingston, Strategy Director and Co Author of The Great Reset Paper: https://www.linkedin.com/in/ally-kingston-75922025/
(https://greatreset.com/)
Sources:
- https://greatreset.com/?mc_cid=ddd0d9427d&mc_eid=af6dfbdd45#white-paper
- https://didtheyhelp.com/
- Campaign study 2020 - consumers will rebuke inauthentic brands and embrace purposeful ones
- Loreal Munro Bergdorf scandal
- https://www.linkedin.com/company/purpose-disruptors/
- https://digiday.com/media/the-great-reset-how-sales-relationships-and-structure-will-change-on-the-other-side-of-coronavirus/
Guest speaker, Ally Waring, Senior Strategist and Guest Lecturer: https://www.linkedin.com/in/alexandrawaring/
Sources:
- https://edition.cnn.com/2020/04/01/business/fitness-studios-coronavirus/index.html
- https://www.cnbc.com/2020/04/29/lockdowns-have-changed-the-fitness-industry-forever---how-workouts-will-change.html
- https://www.bodybyciara.com/
- https://www.foundryfit.com/
- https://apps.apple.com/us/app/nike-run-club/id387771637
- https://play.google.com/store/apps/details?id=com.nike.ntc&hl=en_GB
- https://www.instagram.com/thebodycoach/?hl=en
- https://www.foresightfactory.co/coronavirus-covid-19-report/
- https://www.theguardian.com/commentisfree/2020/jan/02/wellness-industry-selling-healthy-life-expensive
- https://www.pewresearch.org/fact-tank/2020/04/30/from-virtual-parties-to-ordering-food-how-americans-are-using-the-internet-during-covid-19/
- Publicis Groupe Report - The New Normal, April 2020
- https://www.forbes.com/sites/richardkestenbaum/2019/11/20/the-biggest-trends-in-gyms-and-the-fitness-industry/#549096487465
- https://www.theguardian.com/world/2020/apr/15/urgent-studies-needed-mental-health-coronavirus-lockdown
- https://www.theguardian.com/commentisfree/2020/jan/02/wellness-industry-selling-healthy-life-expensive
- https://www.warc.com/newsandopinion/opinion/how-to-adapt-your-strategy-during-the-coronavirus-lockdown--and-what-to-anticipate-after-the-crisis-is-over/3409
- https://www.warc.com/newsandopinion/news/brand-lessons-from-china-in-connecting-with-consumers-during-covid-19-outbreak/43376
Sources:
- https://www.bbc.co.uk/news/health-51873799
- http://socialpsychonline.com/2016/04/psychology-of-humor-funny-comedy/
- https://theconversation.com/science-deconstructs-humor-what-makes-some-things-funny-64414
- http://socialpsychonline.com/2016/04/psychology-of-humor-funny-comedy/
- https://www.bbc.co.uk/news/business-47168860
- https://www.youtube.com/watch?v=ysSgG5V-R3U - What makes things funny | Peter McGraw | TEDxBoulder
- https://www.acrwebsite.org/volumes/6290/volumes/v11/NA-11
- https://essay.utwente.nl/63592/1/Elbers_Judith_-s_0182427_scriptie.pdf
- https://www.google.co.uk/amp/s/www.adweek.com/digital/funny-ads-effective-or-just-good-for-a-laugh/amp/
- https://www.campaignlive.co.uk/article/consumers-real-people-ads-prefer-laugh-research-finds/1445068
- https://uanews.arizona.edu/story/those-funny-ads-may-make-you-laugh-maybe-not-buy
https://online.pointpark.edu/public-relations-and-advertising/humor-in-advertising/ * https://adage.com/article/opinion/opinion-why-arent-super-bowl-ads-funny-anymore/2232531 * https://www.millwardbrown.com/docs/default-source/china-downloads/newsletter/3-millwardbrown_knowledgepoint_humorinadvertising.pdf?sfvrsn=2 * https://effectiviology.com/humor-effect/ * https://www.researchgate.net/publication/273852156_The_Effect_of_Humour_and_Mood_on_Memory_Recall
Guest speaker, Ben Fegradoe, Senior Art Director & Gaming Enthusiast: https://www.linkedin.com/in/benfegradoe/
Sources:
- https://www.globalwebindex.com/reports/gaming-personas-2020,
- https://www.vice.com/en_uk/article/vdp533/esports-part-one
- https://www.forbes.com/games/#699cbff042ac
- Foresight Factory Gaming Report
- https://www.youtube.com/watch?v=sH0s28dgzow (Mainstream Media Hates On Video Games and Esports)
- https://www.youtube.com/watch?v=53o_pQkB3nU (Teen Who Won Almost ÂŁ1,000,000 Playing Fornite Plans to Buy His Mum a House | Good Morning Britain)
- https://www.youtube.com/watch?v=JQhpdsDVhkk ( âPRO GAMERS ARE ATHLETES!â - Ninja On The Debate & Meeting Beckham)
- https://www.bbc.co.uk/news/uk-47860144
- https://www.cbsnews.com/video/esports-the-price-of-the-grind/
Guest speaker, Alban Nogaret, Performance Marketing Analyst @ King (Candy Crush): https://www.linkedin.com/in/alban-nogaret-strategy-analyst/
Sources:
- Opinions expressed are solely our own and do not express the views or opinions of King.
- https://www.globalwebindex.com/reports/gaming-personas-2020
- (The Legend Of Zelda Breath of The Wild)
Sources:
- mycreativetype.com,
- https://ipa.co.uk/news/new-ipa-report-reveals-crisis-in-creative-effectiveness
- The Master And His Emissary - Ian McGilchrist,
- https://vimeo.com/ondemand/thedividedbrain,
- https://www.youtube.com/watch?v=XUXYRf5O5T4,
- https://effworks.co.uk/wp-content/uploads/2019/10/A-Slice-Of-Lemon-Presentation.pdf,
- https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471,
- https://www.youtube.com/watch?v=T5TYhoFvPus - Lizzo Wins Best Pop Solo Performance | 2020 GRAMMYs Acceptance Speech,
- https://www.youtube.com/watch?v=UyyjU8fzEYU - My Stroke Of Insight - Jill Bolte Taylor TEDTalks,
- https://www.youtube.com/watch?v=E7DOoZzngbg - P&O Cruises 2019,
- https://www.youtube.com/watch?v=v1wXIVYb49E - Christmas 2019 | #ReindeerReady | TV | McDonald's UK,
- https://www.youtube.com/watch?v=AzIT3pbbZr8 - Edgar The Excitable Dragon Stars In John Lewis 2019 Christmas Ad,
- https://www.express.co.uk/videos/5975793698001/Huawei-s-StorySign-app-translates-stories-into-sign-language,
Sources:
- https://www.socialmediatoday.com/news/timeline-a-brief-history-of-influencers/554377/
- https://www.esquire.com/style/mens-fashion/a23634/chimpanzee-fashion-071414/
- https://www.youtube.com/watch?v=q2oyRRfpyBA
- https://www.simplypsychology.org/bandura.html
- https://www.socialmediatoday.com/news/timeline-a-brief-history-of-influencers/554377/
- https://www.oercommons.org/authoring/22859-personality-theory/11/view
- https://www.forbes.com/sites/jamesasquith/2019/09/01/have-instagram-influencers-ruined-travel-for-an-entire-generation/#466ccf81e30b
- https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/getting-a-sharper-picture-of-social-medias-influence
- https://www.bbc.co.uk/news/business-43163544
- https://www.vox.com/the-goods/2019/6/3/18647626/instagram-virtual-influencers-lil-miquela-ai-startups
- https://techcrunch.com/2019/01/14/more-investors-are-betting-on-virtual-influencers-like-lil-miquela/
- Instagram banning ads: https://www.bbc.co.uk/news/technology-50124719
Guest speaker, Jessica Geary, Senior Digital Media Director: https://www.linkedin.com/in/jessica-geary/
Sources:
- http://margotsclub.com/
- Microsoft 2019 Voice Report
- Foresight Factory Trend Report 2018 - The Future of Voice
- https://www.theguardian.com/technology/2019/jul/26/apple-contractors-regularly-hear-confidential-details-on-siri-recordings
- How to geek article
- https://www.theguardian.com/world/interactive/2013/nov/01/snowden-nsa-files-surveillance-revelations-decoded#section/1
- https://www.inc.com/larry-kim/22-things-big-tech-companies-know-about-you.html
- Snowden - Netflix
- Bridesmaids - Netflix
- https://eu.usatoday.com/story/tech/talkingtech/2018/05/04/asked-apple-everything-had-me-heres-what-got/558362002/
- https://www.bbc.co.uk/news/business-44702483
- https://www.socialmediatoday.com/marketing/attention-marketers-people-dont-trust-you
Podcasts
- Apple, Siri - https://www.theguardian.com/technology/audio/2019/sep/10/siri-sex-and-apples-privacy-problem
- What does Google know about you - https://www.theguardian.com/technology/audio/2019/aug/06/how-much-does-google-know-about-you-podcast
- Amazon and Jeff Bezos -https://www.theguardian.com/news/audio/2019/jul/29/amazon-25-powerful-jeff-bezos-podcast
- Facebook letâs users disable voice - https://techcrunch.com/2019/09/18/facebook-will-let-users-disable-server-storage-of-portal-voice-snippets/
Sources:
- Mckinsey: âTrue Genâ: Generation Z and its implications for companies
- Anne Helen Petersen: How Millennials Became The Burnout Generation: https://www.buzzfeednews.com/article/annehelenpetersen/millennials-burnout-generation-debt-work
- Mentalhealth.org
- Josh Cohen: The Economist: Mind Turned Into Ash (https://www.1843magazine.com/features/minds-turned-to-ash)
- BBC: Millennial Burnout: This is how it feels (https://www.bbc.co.uk/bbcthree/article/c384d54a-0116-437f-83e8-ddbca65b6c06)
- Yomi Adegoke and Elizabeth Uviebinené: Slay In Your Lane: The Black Girl Bible
- NABS: Building Resilience To Pressure Masterclass (https://nabs.org.uk/events/calendar/?gclid=EAIaIQobChMI8vO7qryJ5AIVhEPTCh27DArmEAAYASAAEgJiVvD_BwE)
- IPSOS Thinks Report: Beyond Binary - The Lives and Choices of Generation Z
- Towner, T., & Lego Munoz, C. (2016). Boomers versus Millennials: Online Media Influence on Media Performance and Candidate Evaluations. Social Sciences, 5(4), 56.
- Spotify Brand Report: DOWNLOAD HERE: https://www.spotifyforbrands.com/en-US/culturenext/
- MarketingWeek: Charlotte Rogers: Why behaviour beats demographics when it comes to segmentation (https://www.marketingweek.com/behaviour-demographics-segmentation/)