The Hustle Rebellion: Recent Episodes

Heather Porter

Stop hiding behind the hustle

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"Rest does not make you fall behind. It puts you back into alignment."In this conversation, Heather emphasises the significance of creating from a place of presence rather than exhaustion. She advocates for the importance of rest and softness in our lives, suggesting that we should not feel the need to earn our rest and should allow ourselves the space to reset and return to our true selves.

Takeaways

  • The people doing really meaningful work never create from exhaustion.
  • They create from presence and I hear that over and over again.
  • You don't have to earn your rest. Not this season, not next year, not ever.
  • End the year with softness instead of speed.
  • Let rest be your reset.
  • Let space be the thing that helps you return to yourself.

At a glance…

00:00 The Importance of Rest
00:13 Reframing End-of-Year Expectations

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"We would change all of our businesses tomorrow"In this engaging conversation, Alan Gregerman shares his insights on managing stress, the importance of innovation, and his unique approach to consulting. He emphasises the need for curiosity and connection in business, drawing from his personal experiences and challenges, including a life-altering stroke.

Alan's new book, 'The Wisdom of Ignorance,' explores how not knowing can lead to breakthroughs and innovation. He encourages listeners to embrace their curiosity and seek inspiration from diverse sources to drive their success.

Takeaways

  • Take breaks to recharge and maintain balance.
  • Innovation is often about connecting existing ideas.
  • Curiosity is essential for discovering new solutions.
  • Leaders should embrace humility and admit when they don't know.
  • Ideas can come from unexpected places and people.
  • Stay engaged with customers to understand their needs.
  • Marketing and outreach are crucial for business growth.
  • Personal challenges can lead to profound insights.
  • The future is unpredictable; stay adaptable.
  • Focus on finding the right audience for your ideas.

At a glance…

00:00 Navigating Stress and Finding Balance
03:07 The Essence of Innovation
05:49 Alan's Business Journey and Philosophy
12:14 Understanding the Ideal Client
15:01 The Wisdom of Ignorance: Insights from Alan's Book
20:54 Personal Growth and Resilience
27:07 Lessons from Adversity
33:02 The Importance of Next Steps

Resources*Alan's* Links:

  • Website
  • LinkedIn
  • Instagram
  • The Wisdom of Ignorance About the GuestAlan Gregerman is an internationally renowned authority on business strategy, innovation, and the hidden potential of grownups who has been called “one of the most original thinkers in business today” and “the Robin Williams of business consulting.”

As the president and chief innovation officer of Washington, D.C.-based consultancy VENTURE WORKS, a best-selling author, sought-after keynote speaker, and community volunteer he focuses on helping companies and organizations unlock the genius in all of their people in order to deliver the most compelling value to their customers. He is also the founder of Passion for Learning, an award-winning nonprofit that teaches girls technology skills as a key to life and career success.

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"Convenience says, don't think, we'll decide for you."In this episode, Heather discusses the concept that convenience can often be a deceptive trap that leads to disconnection and dissatisfaction in our lives. She explores how the pursuit of convenience can undermine our relationships, hinder personal growth, and create a passive approach to life.

By emphasising the importance of choosing depth, presence, and intentionality over ease, she encourages listeners to embrace the inconvenient moments that often lead to meaningful experiences and growth.

Takeaways

  • Convenience can lead to disconnection in relationships.
  • Effort is essential for building closeness and meaningful connections.
  • Living on autopilot can make us passive consumers of life.
  • Convenience can numb discomfort and hinder personal growth.
  • Inconvenient moments often lead to breakthroughs and deeper understanding.
  • Choosing depth over convenience is crucial for fulfillment.
  • The holiday season is a time to prioritize connection over ease.
  • Intentional living requires reflection and active choices.
  • Convenience can create a life that feels fine but unfulfilling.
  • Embracing inconvenience can lead to treasured memories and experiences.

At a glance…

00:00 The Illusion of Convenience
04:51 The Dangers of Autopilot Living
07:47 Embracing Inconvenience for Growth

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"I just think the world is just craving unique."In this conversation, Andrew Griffiths shares his insights on maintaining sanity in a busy world, his journey from a troubled upbringing to becoming a successful author and speaker, and the importance of embracing one's uniqueness.

He discusses the impact of AI on writing, the significance of mentorship, and how he helps others find their unique voice in their work. The conversation emphasises the need for personal growth and the value of charging what one is worth in business.

Takeaways

  • Taking regular breaks is essential for mental health.
  • Writing a book can lead to significant personal development.
  • Recognising the moment to change your life is crucial.
  • Mentorship can come from unexpected places.
  • AI can assist in writing but shouldn't replace personal voice.
  • Embracing uniqueness is key to success in business.
  • Many business owners feel they don't charge what they're worth.
  • Finding your tribe is important for personal and professional growth.
  • Overcoming a troubled past can lead to a fulfilling life.
  • The world is craving authenticity and uniqueness in business.

At a glance...

00:00 Introduction and Personal Background
01:00 Staying Sane in a Busy World
05:18 Andrew's Business Journey and Coaching
09:06 Overcoming a Troubled Upbringing
12:29 Epiphany Moments and Personal Growth
13:18 The Bigger Button: Finding Your Potential
16:38 Mentorship and Inspiration in Everyday Life
19:15 Redefining Success and Personal Values
21:18 The Journey of Writing and Personal Development
23:43 The Impact of AI on Writing
30:01 Coaching Authors and Building a Brand
33:58 Charging What You're Worth
37:38 Embracing Uniqueness in Business

Resources*Andrew's* Links:

  • Website
  • Author academy site
  • LinkedIn
  • Facebook Free Resources:
  • A big Master Class recording - Are you really charging what you’re worth?
  • The Big Book of Small Business About the GuestAndrew Griffiths is Australia’s #1 Business Author, with 14 bestselling books that have been sold in more than 65 countries. A globally recognised speaker and storyteller, he has delivered over 1,000 presentations across 25 countries, inspiring audiences with his practical wisdom, humour, and unmatched entrepreneurial insight.

With a 40-plus-year entrepreneurial journey, Andrew brings real-world experience to every stage, page, and conversation. From building and selling companies to mentoring leaders around the world, he has become one of Australia’s most trusted voices on business growth, resilience, and long-term success.

Approachable, insightful, and endlessly curious, Andrew continues to empower individuals and organisations to think differently, act boldly, and create businesses that thrive.

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"It controls our decisions, our stress levels, even our self-worth."In this conversation, Heather discusses the different money mindsets that individuals experience, focusing on the survival mindset that dominates the lives of many. She explains how this mindset can lead to anxiety and affect self-worth, emphasising the need for a shift in our relationship with money.

Takeaways

  • There are three money mindsets: survival, success, and ease.
  • The survival mindset is where 90% of us live.
  • In the survival mindset, money controls our decisions and stress levels.
  • Money can feel like a master that dictates our lives.
  • Many people experience anxiety when thinking about money.
  • Survival mindset leads to feelings of resentment towards those with more money.
  • The high cost of living exacerbates the survival mindset.
  • People in survival mode often struggle to find joy in money.
  • Checking bank accounts can trigger anxiety.
  • Shifting to a success or ease mindset can change our relationship with money.

At a glance…

00:00 Exploring Our Relationship with Money
01:09 The Three Money Mindsets: Survival, Success, and Ease

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"...so much money and effort into technology that was really good, but it didn't stick."In this conversation, Heather interviews Val Coin, a digital transformation consultant, about her insights on business growth, the importance of systems, and the role of technology in enhancing human experiences.

Val shares her journey from hospitality to tech, emphasising the need for businesses to focus on their people before implementing technology. She discusses the significance of team engagement in digital transformation and offers practical tips for business leaders. The conversation also delves into the role of AI as a tool, the importance of maintaining human connection, and Valentina's recent successes in organising her consultancy's framework.

Takeaways

  • Be intentional about building a system for your business.
  • Conduct an audit of existing tools before adding new ones.
  • Design technology around the humans who will use it.
  • Measure adoption, not just features, for technology success.
  • Digital transformation requires a balance of technology, people, and processes.
  • Engage your team to co-create solutions for better buy-in.
  • Understand the unique needs of different roles in your organisation.
  • AI is a powerful tool but should not replace human connection.
  • Focus on creating experiences that resonate with your customers.
  • Trust the process of growth and transformation.

At a glance…

00:00 Introduction and Business Growth Tips
05:25 Val's Journey and Background
10:36 Understanding Digital Transformation
13:21 Val's Business Model and Approach
19:09 The Role of AI in Business
26:30 Keeping the Human Element in Business
30:11 Recent Successes and Future Plans

Resources*Val's* Links:

  • Website
  • Instagram
  • LinkedIn
  • Facebook About the GuestVal and her team help leaders in service industries build future-proofed systems for scale and growth through proven principles and human-centred design. Specialising in change management, operational excellence and a people-first tech adoption, the Via team turn complexity into clarity, and make Digital Transformation feel practical, human, and surprisingly empowering.

Originally from Italy and now based in Queensland’s Sunshine Coast, Val brings warmth, curiosity, and a European passion for the fine details, connecting dots others might just miss.

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"Your next idea might be just hiding in that casual comment"In this episode, Heather shares insights from a recent call with partners in a new partnership program. She emphasises the importance of community, listening, humility, and curiosity in business. By fostering a supportive environment, leaders can better understand the needs of their community and innovate accordingly.

Heather highlights the value of allowing space for silence in conversations, as it encourages participation from quieter members. Overall, the discussion revolves around effective leadership and engagement strategies that can enhance business relationships and outcomes.

Takeaways

  • The importance of community is truly vital.
  • Community gives you real-time access to needs.
  • Listening is a skill that separates reactive businesses.
  • Stay curious instead of what you know.
  • Silence is not a gap to fill.
  • Your most loyal community members are the quiet observers.
  • Curiosity keeps doors open.
  • Innovation and relevance come from staying curious.
  • Reading the room is essential in meetings.
  • Your next idea might be hiding in casual comments.

At a glance…

00:00 The Importance of Community in Business
02:57 Listening and Humility as Leadership Qualities
05:45 Curiosity Over Certainty: A Path to Innovation

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"The fastest way to change your business is to focus on who, not how."In this conversation, Jonathan Herps shares his insights on business growth, coaching, and the importance of building a strong team. He emphasises the need for CEOs to step back and allow their teams to take charge, highlighting strategies for effective meetings and the significance of hiring A players.

Jonathan discusses his journey from a CEO to a coach, the role of AI in enhancing coaching practices, and the importance of having a clear vision for business success. He concludes with advice on focusing on the right people and seeking help sooner rather than later.

Takeaways

  • Jonathan helps clients break through revenue barriers.
  • Hiring A players is crucial for business success.
  • Focus on doing fewer things better.
  • Meetings should only happen when necessary.
  • Building a vision is essential for growth.
  • A players deliver significantly more value than B players.
  • Stop waiting for perfection; take action now.
  • AI will enhance coaching practices, not replace them.
  • Focus on who, not how, for business growth.
  • Seek help sooner to accelerate growth.

At a glance…

  • 00:00 Introduction and Initial Insights
  • 03:12 Strategies for Business Growth
  • 05:56 Effective Meeting Management
  • 09:04 Jonathan's Journey and Transition to Coaching
  • 11:52 Building a Vision for Business Success
  • 14:48 The Importance of Leadership and Team Dynamics
  • 18:05 Business Model and Client Engagement
  • 20:54 Reflections on Learning and Growth
  • 22:09 Simplifying Business for Clarity
  • 24:21 Client Selection and Pre-Screening Processes
  • 28:36 Learning from Mistakes and Embracing Imperfection
  • 30:31 The Impact of AI on Coaching and Business Strategy
  • 39:26 Final Thoughts: Building a Strong Team for Growth Resources*Jonathan's* Links:

  • Youtube

  • Linkedin
  • Website
  • Resource About the GuestJonathan Herps is the Founder & CEO of Scale Up Growth and The ScaleUp OS. He partners with founder-CEOs who are stuck in the $1–3M range and helps them scale to $10M+ while creating a business that thrives without them.

A four-time CEO with more than two decades of experience leading, scaling, and advising private companies across multiple industries, Jonathan created the $10M+ Business That Runs Without You framework to transform overwhelmed founders into confident leaders.

He is also the host of Stories of Scale, a podcast sharing the real insights and lessons from top-performing CEOs.

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"... you can still feel absolutely empty, right?"In this episode, Heather discusses the concept of an energy audit, emphasising the importance of evaluating what drains or energises us in our personal and professional lives. She encourages listeners to assess their tasks, client relationships, and daily routines to reclaim their energy and clarity, ultimately leading to greater success and fulfillment in business.

Takeaways

  • An energy audit helps identify what drains or energises you.
  • Success should be measured by how you feel, not just output.
  • Delegating tasks can free up energy for more fulfilling work.
  • Misaligned clients can drain your energy; it's okay to let them go.
  • Daily habits should serve you, not just fill space.
  • Your body provides signals about your energy levels.
  • Intuitive eating and self-care can enhance your energy.
  • Taking breaks and setting boundaries is crucial for mental health.
  • Reclaiming your energy can lead to attracting better opportunities.
  • Small adjustments can make a significant difference in your energy levels.

At a glance…

00:00 The Energy Audit Introduction
02:55 Understanding Energy vs. Productivity
05:50 Evaluating Tasks, Clients, and Routines
09:03 Reclaiming Your Energy and Clarity

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"He got six months worth of leads in three days."In this engaging conversation, John Dwyer shares his insights on business growth, creativity, and the importance of surrounding oneself with positive influences. He emphasises the need for innovative marketing strategies, the role of AI in enhancing creativity, and the significance of understanding one's target audience.

John also discusses the effectiveness of unique incentives in driving business success and the importance of keeping marketing simple and appealing to customers. The conversation concludes with a powerful reminder to connect with the right people to foster growth and creativity.

Takeaways

  • Surround yourself with people who say 'why not'.
  • Test and fix your ideas quickly to adapt to market needs.
  • Creativity can be taught, but it often comes from within.
  • Innovative marketing strategies can lead to significant business growth.
  • AI can enhance creativity but is not a substitute for human insight.
  • Understanding your target audience is crucial for effective marketing.
  • Unique incentives can drive customer engagement and loyalty.
  • Simplicity in marketing can lead to better customer understanding.
  • Networking with the right people can open new opportunities.
  • Always be open to new ideas and approaches in business.

At a glance…

00:00 Introduction and First Impressions
02:35 Smart Business Growth Strategies
06:02 Creativity and Idea Generation
12:28 Staying in Your Lane of Genius
18:14 The Role of AI in Creativity
21:19 Innovative Marketing Strategies for Small Businesses
27:50 Creating Compelling Incentives to Drive Sales
32:17 The Power of Plug-and-Play Marketing Solutions
36:10 Universal Appeal of Vacation Incentives
38:23 Surrounding Yourself with the Right People for Success

Resources*John's* Links:

  • Website
  • Facebook
  • Instagram
  • Youtube
  • Linkedin
  • Holiday Incentive Promotion are at :
  • Aust.
  • USA site
  • Book A Zoom Chat About the GuestJohn is the founder of The Institute of Wow, specialising in direct response, incentive-based marketing that makes brands stand out. He created one of the world’s most successful promotions by bringing Jerry Seinfeld out of retirement for a “free vacation” home loan campaign, generating billions in extra loans.

His expertise has been sought by global brands including News Ltd, 7-Eleven, Westfield, Disney, KFC and BP. An authority in leveraging Facebook, Instagram, YouTube and LinkedIn, John delivers targeted, plug-and-play customer incentive packages such as fuel savings and free vacations. Widely regarded as “the master of creating incentives that work”, he’s known for crafting unique campaigns that draw in an avalanche of new customers.

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"I don't have any big like wins that I'm screenshotting and sharing with the world."In this episode, Heather discusses the natural ebb and flow of business, emphasising that quiet months are not a sign of failure but rather a necessary part of the business cycle. She encourages listeners to embrace these slower periods as opportunities for reflection and growth, rather than pushing against them.

Heather shares personal insights from her own experience and offers mindset tools to help navigate these times, reinforcing the idea that rest is integral to success.

Takeaways

  • Success has seasons, and it's okay to have quiet months.
  • Business and life have rhythms; not every dip is a failure.
  • Rest is essential for growth and reflection.
  • Reframe downtime as a time for absorbing and restoring.
  • Growth is not linear; compare yourself to your past self, not others.
  • The best moments often come after quiet seasons.
  • Mindset is crucial during slow periods; focus on what you can learn.
  • It's okay to reset and not always be in motion.
  • Community support helps combat feelings of burnout.
  • Embrace stillness to gain clarity on your next steps.

At a glance…

00:00 Embracing Business Seasons
02:48 Mindset Tools for Quiet Months

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"I'm going to ask you for your trust once, but I'm never going to ask you to do that again."In this conversation, Chris Christofi shares his insights on business growth, mentorship, team culture, and community engagement. He emphasises the importance of personal growth, having a strong team, and fostering long-term client relationships.

Chris discusses his journey of starting a business while in debt, the lessons learned over 20 years, and the significance of philanthropy in his work. He encourages embracing change and innovation while maintaining a focus on client needs and community impact.

Takeaways

  • Surround yourself with good people for personal growth.
  • Having a mentor with integrity is crucial.
  • A strong team is essential for business success.
  • Foster a culture of collaboration and accountability.
  • It's important to let go of clients that aren't a good fit.
  • Starting a business with debt can be challenging but possible.
  • Reflecting on past decisions can lead to better future strategies.
  • Celebrating team achievements fosters loyalty and motivation.
  • Long-term client relationships are built on trust and respect.
  • Community engagement and philanthropy are vital for business identity.

At a glance…

00:00 Strategies for Business Growth and Personal Balance
02:17 The Importance of Mentorship
03:36 Building a Collaborative Team Culture
08:03 Navigating Client Relationships
10:53 Starting a Business from Debt
12:21 Reflections on Business Growth
14:38 Celebrating Team Achievements
16:49 Fostering Long-Term Client Relationships
18:40 Community Engagement and Philanthropy
22:03 Embracing Change and Innovation
25:15 Podcast Insights and Final Thoughts

Resources*Chris'* Links:

  • LinkedIn
  • Instagram
  • Facebook
  • YouTube
  • Website About the GuestChris Christofi is a multi-award-winning entrepreneur, international speaker, property investor, wealth coach, bestselling author, philanthropist, and CEO of Reventon.

He founded Reventon in 2005 from his parents’ home while $348,000 in debt. Today, it is one of Australia’s leading wealth and property investment firms, helping over 10,000 Australians build and protect their wealth. The business has facilitated $3.55 billion in property and finance sales and manages $1.01 billion in client assets.

Under Chris’s leadership, Reventon has grown into a nationally recognised firm offering end-to-end solutions across wealth management, property investment, finance, buyer’s advocacy, and accounting.

He also hosts the podcast Relentless: Life On Your Terms, now in its seventh season, and speaks at conferences worldwide. A dedicated philanthropist, Chris created the Brick-by-Brick Project—donating $840,000 from a home sale—and has raised over $1.2 million for Vinnies, becoming their top CEO fundraiser.

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"I didn't even think twice."In this episode, Heather discusses the transformative power of asking a simple daily question: 'How can I help one person today?' She shares her personal experiences and insights on how this mindset can ground individuals, simplify their strategies, and foster genuine connections.

By focusing on helping others, even in small ways, one can create meaningful impact and build relationships that contribute to business growth. Heather encourages listeners to adopt this practice as a way to cultivate purpose and consistency in their lives and businesses.

Takeaways

  • The question 'How can I help one person today?' can ground you.
  • Focusing on helping one person simplifies your strategy.
  • Helping others can pull you out of a mindset slump.
  • Daily impact can create real momentum in your business.
  • You don't need to go viral to make a difference.
  • Building relationships is key to business growth.
  • Creating value without pressure leads to consistency.
  • Gratitude is important, but helping others is powerful.
  • Small acts of kindness can lead to significant fulfilment.
  • Daily rituals of helping can transform your mindset.

At a glance…

00:00 The Power of Helping One Person
07:33 Creating Daily Impact and Momentum

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"We have to take a step back and figure out what is our strategy."Lee Pepper shares insights from his military background and how it has shaped his views on leadership and strategy in business. He discusses the importance of practical learning, building partnerships, and the challenges of modern marketing.

Lee emphasises the need for businesses to focus on meaningful metrics rather than vanity metrics and highlights the impact of AI on marketing strategies. He also shares personal experiences and advice on designing a balanced life while pursuing professional goals.

Takeaways

  • Start with strategy, not just tactics.
  • Innovation cannot be commanded; it must be nurtured.
  • Force multiplication can enhance marketing efforts.
  • Understanding your team's roles is crucial for effective leadership.
  • Avoid vanity metrics; focus on meaningful KPIs.
  • Partnerships should be built on shared goals and values.
  • Financial stability allows for greater career flexibility.
  • Limit the number of clients to maintain quality and balance.
  • AI is transforming marketing; adapt or be left behind.
  • Engage employees as advocates for your brand.

At a glance…

00:00 Introduction and Background
03:03 Military Influence on Leadership
06:02 Career Journey and Learning
09:07 Practical Learning and Leadership
11:46 Modern Marketing Challenges
15:03 Building Partnerships and Alliances
17:56 Designing a Balanced Life
20:58 The Impact of AI on Marketing
24:11 Final Thoughts and Advice

Resources*Lee's* Links:

  • LinkedIn
  • TikTok
  • Instagram
  • Offers About the GuestLee Pepper has built a career leading teams that solve technology challenges and drive growth. As CIO and CMO of Foundations Recovery Network, he helped increase shareholder value 60X, leading to its $350M acquisition by Universal Health Services. He also built marketing teams for SpecialtyCare and Meadows Behavioral Healthcare. A U.S.

Army veteran and former staff member on Ross Perot’s presidential campaigns, Lee draws on his background in leadership and strategy to consult on marketing, leadership, and admissions for healthcare clients. He also mentors in Veteran’s Treatment Court. Based in Tennessee, Lee is married to artist and Belmont University professor Jennifer Pepper, with whom he has two sons, Miles and Cy.

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"Luxury is not about the flash, it's more about the feeling."In this episode, Heather explores the concept of 'barefoot hospitality' as a reflection of the current anti-hustle movement. She discusses the exhaustion associated with the hustle culture and emphasises the need for simplicity, presence, and a human-centric approach in both business and life.

The conversation highlights a shift from status-driven success to soul-driven success, advocating for a more mindful and intentional way of living and working.

Takeaways

  • Barefoot hospitality symbolizes the anti-hustle shift.
  • People are seeking slower, simpler, and more soulful success.
  • The hustle culture is becoming less resonant with established business owners.
  • Simplification is key to personal freedom and business growth.
  • Luxury is increasingly defined by feelings rather than materialism.
  • Creating space for presence and joy is essential in business.
  • A human-centric approach fosters better client relationships.
  • Sustainability in business growth is more important than scaling.
  • Ditching the pressure to be everywhere can lead to better outcomes.
  • Building a grounded and free life is a collective desire.

At a glance..

00:00 Introduction to Barefoot Hospitality
02:53 The Shift from Hustle to Simplicity
05:46 Embracing a Human-Centric Approach

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"I know what good quality content looks like."In this conversation, Leanne Shelton shares her journey from copywriting to embracing AI in business. She emphasises the importance of networking, finding the right mentors, and maintaining a human-first approach in the age of AI.

Leanne discusses her book 'AI Human Fusion', which focuses on integrating AI into business while preserving human connection. She also provides insights on marketing strategies, navigating AI tools, and the importance of security and ethical considerations in AI usage. The conversation concludes with valuable advice for business owners on leveraging AI without losing their unique voice.

Takeaways

  • Networking has been crucial for building relationships.
  • Finding the right mentor can significantly impact your journey.
  • It's important to take time before saying yes to opportunities.
  • Leanne started her business while managing motherhood.
  • AI should enhance human capabilities, not replace them.
  • The book emphasizes a human-first approach to AI.
  • Healthy habits are essential in the current business landscape.
  • Be cautious about the security of sensitive information in AI.
  • Australia is still catching up with AI implementation.
  • Always ensure a human perspective in AI-generated content.

At a glance…

00:00 Introduction and Book Launch Celebration
02:56 Networking and Building Relationships
06:01 Navigating Opportunities and Saying No
08:48 Professional Journey and Transition to AI
11:59 AI Human Fusion: The Book and Its Insights
15:09 Practical Applications of AI in Business
18:02 Legal and Ethical Considerations in AI Usage
20:58 Marketing Strategies and Community Engagement
24:00 Reflections on Business Growth and Learning
26:53 Conclusion and Final Thoughts

Resources*Leanne's* Links:

  • Website
  • LinkedIn
  • Instagram
  • Facebook
  • AI Human Fusion: A non-techy human-first approach to AI for busy leaders About the GuestLeanne Shelton is the CEO and Founder of HumanEdge AI Training, where she delivers global AI coaching, keynote presentations, and conference workshops with a people-first focus. With a background in marketing, copywriting, and training, Leanne has quickly become known for her non-techy, human-centric approach to AI, helping leaders adopt it ethically and confidently.

Since pivoting from her decade-long content agency into AI training, she has helped thousands of professionals to upskill in AI and flip their mindset across Australia and Southeast Asia.

Her new book, AI-Human Fusion, is a non-techy, human-first approach to AI for busy leaders.

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"They wanted marketing to be literally like a vending machine."In this episode, Heather shares contrasting experiences of two businesses aiming for growth through lead generation. The first business, despite having a solid offer, gave up on their marketing efforts too soon due to a lack of patience and a desire for immediate results.

In contrast, the second business faced initial challenges but adapted their approach by testing and refining their strategies, ultimately leading to better outcomes. Heather emphasises the importance of mindset, persistence, and the necessity of testing in marketing to achieve success.

Takeaways

  • Marketing is not magic; it's math and mindset.
  • Testing and tweaking are essential for success.
  • Don't give up after the first round of testing.
  • The mindset of the business owner can impact outcomes.
  • Pivoting can lead to significant wins.
  • Data should guide your marketing decisions.
  • A simplified process can improve lead conversion.
  • Expect to fail in early rounds; it's part of the process.
  • Marketing requires patience and persistence.
  • Successful campaigns often come after multiple iterations.

At a glance…

00:00 The Divergent Paths of Two Businesses
04:48 The Importance of Testing and Mindset in Marketing

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"I had to unlearn everything"In this conversation, Heather and Megan Dalla-Camina explore the journey of empowerment, leadership, and the importance of wellbeing in business. Megan shares her transition from a corporate career to founding Women Rising, an organisation focused on women's empowerment and leadership.

They discuss the necessity of unlearning patriarchal norms, the role of male allies in supporting women, and the importance of women supporting each other. The conversation emphasises the need for self-awareness, intuition, and the inner work required to foster true leadership and create a more inclusive environment for all.

Takeaways

  • Staying grounded in vision and purpose is essential.
  • Prioritise wellbeing and self-care to avoid burnout.
  • Unlearning patriarchal teachings is crucial for women.
  • Good leadership integrates both masculine and feminine traits.
  • Male allies play a vital role in women's empowerment.
  • Women need to support each other genuinely.
  • Recognising and dismantling internalized patriarchal narratives is necessary.
  • Trusting intuition can guide better decision-making.
  • Creating space for everyone leads to a healthier work environment.
  • Inner work is the key to unlocking external power.

At a glance…

00:00 Grounding in Purpose and Wellbeing
05:04 From Corporate to Empowerment: Megan's Journey
11:23 Unlearning Patriarchy: Redefining Leadership
18:09 The Role of Women Supporting Women
24:14 Intuition vs. Strategy: Finding Balance
28:50 The Future of Women in Leadership

Resources*Megans's* Links:

  • Website
  • Instagram
  • Facebook
  • Linkedin
  • Books
  • Resource About the GuestMegan is the founder and CEO of Women Rising, a global leadership platform that has supported over 10,000 women and 1,300 male allies across 68 countries. A former high-powered executive at IBM, GE, and PwC, she built a multi-7-figure business after leaving corporate life behind due to profound burnout.

Her latest book, Women Rising: The Forces That Hold Us Back, The Tools to Help Us Rise, draws on 20 years of experience and includes case studies from program graduates and corporate partners who’ve implemented her tools inside Fortune 500 companies. Through the Women Rising program and her male allies initiative, she’s helping not just women—but middle to senior leaders—understand and remove the systemic barriers that hold women back.

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"We've been trying to unravel this mindset of like set huge, massive goals."In this episode, Heather discusses the transformative power of the 1% rule, emphasising that small, consistent improvements can lead to significant growth over time. She reflects on her experiences in the personal development industry and how the pressure to achieve massive goals can be counterproductive.

Instead, she advocates for a mindset shift towards sustainable growth through minor daily changes, encouraging listeners to focus on one small improvement at a time.

Takeaways

  • The 1% rule suggests that small, consistent changes lead to significant growth.
  • Many people feel unfulfilled despite appearing successful on paper.
  • The personal development industry can create unrealistic expectations.
  • Sustainable growth is often quiet and invisible.
  • Small actions, like sending one email or updating a headline, can lead to improvement.
  • The hustle culture promotes intensity over sustainability.
  • Focusing on one small improvement each day can compound over time.
  • It's important to choose better rather than do more.
  • Mindset shifts are crucial for personal and professional growth.
  • The 1% mindset encourages starting small and being consistent.

At a glance…

00:00 The 1% Rule: A New Perspective on Growth
06:44 Sustainable Growth: The Power of Small Changes

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"Stop trying to be positive all the time"In this conversation, Jill Ogle shares her insights on avoiding burnout, the importance of purpose, and the journey of self-acceptance. She emphasises the need to embrace all parts of oneself, including the darker aspects, to achieve true transformation.

Jill discusses the significance of nervous system regulation and the impact of shadow work on identity and financial success. The conversation culminates in a message of empowerment, encouraging listeners to recognise their inherent worth and potential for change.

Takeaways

  • Be on purpose, not just busy.
  • Identify what energises you to avoid burnout.
  • Delegate tasks that drain your energy.
  • Embrace all parts of yourself, including the darkness.
  • What you don't own, owns you.
  • Your identity shapes your reality.
  • Emotional resilience is key to handling life's challenges.
  • You can change instantaneously with the right support.
  • Focus on living your truth and authenticity.
  • Recognise that you are already the person you aspire to be.

At a glance…

02:12 Finding Your Purpose
05:43 Regulating Your Nervous System
08:28 The Spiritual Revolution
19:02 Embracing the Dark Side
24:16 Awakening and Transformation
27:14 Living in Alignment
28:15 How to Work with Jill Ogle

Resources*Jills's* Links:

  • Website
  • Instagram
  • Facebook
  • Facebook Group
  • Linkedin
  • Youtube
  • TikTok
  • Spotify
  • Freebie About the GuestJill Ogle helps people heal their emotional, physical, and life challenges at the root, using a unique blend of neuroscience, shadow work, and body-mind integration.

She’s on a mission to cause a spiritual revolution — one where real healing means embracing your humanity, not bypassing it.

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"Sometimes the business you're building is actually not broken" In this episode, Heather discusses the importance of shifting focus from chasing more in business to striving for better. Drawing inspiration from Seth Godin, she emphasises the need for business owners to refine their approach, leverage their strengths, and create a unique brand identity. The conversation…

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"What about the content and the copy?" In this conversation, Heather and Caitlin discuss the journey of growing a business while maintaining balance, the transition from psychology to copywriting, and the importance of understanding one's niche. Caitlin shares her insights on brand messaging, the impact of AI on creative fields, and the significance of storytelling…

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"Don't add more to your plate...strip it right back." In this episode, Heather discusses the importance of doing less to achieve greater success. She reflects on her own journey of moving from a mindset of stacking more tasks to focusing on fewer, high-impact activities. Through personal anecdotes and insights, she emphasises the need to eliminate…

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"They don't want a special product just for them." In this conversation, Jason Wisniewski shares his journey from a support worker to a successful business leader in the disability support industry. He discusses the importance of balancing work and family life, the challenges of transitioning from a doer to a leader, and the innovative approaches…

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"What's that little dream, that little nagging idea..." In this episode, Heather discusses the common struggle of feeling like there is never enough time in the day. She emphasises that the real issue is not a lack of time, but rather a lack of space in our lives to explore new ideas and opportunities. By…

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"We're performing at such a high level, but we're not recovering." In this conversation, Camilla shares her journey from experiencing burnout in the hustle culture to becoming a wellbeing coach. She emphasises the importance of self-awareness, taking breaks, and setting boundaries to prevent burnout. Camilla discusses her new book 'Biohack Me', which outlines her personal…

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"...she told me she accepted a new role" In this episode, Heather shares her experience of taking a two-week trip while managing her business amidst significant changes, including the departure of a key team member. She discusses the importance of mindset, communication with clients, and implementing simple systems to ensure business continuity during her absence.…

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"A lot of the productivity tools out there have taught us that those break-ins of time is really the kind of bad thing" In this conversation, Heather and Christian Miran discuss the importance of balancing work and life, moving away from hustle culture, and implementing strategies for personal and professional growth. Christian shares practical tips…

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"Social media is what we call like a discovery platform in marketing." In this episode, Heather discusses the effectiveness of Meta ads (Facebook and Instagram) for businesses. She emphasises that the decision to use these ads depends on various factors, including the business's current stage, goals, and the quality of the offer being promoted. Heather…

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"Don't chase growth for growth sake." In this engaging conversation, Heather and Sara Howard discuss the journey of building a successful writing business, the importance of maintaining work-life balance, and the evolving role of AI in the writing industry. Sara shares valuable insights on business growth, the significance of personal values, and how to create…

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"We need to talk you guys, this is not gonna cut it." In this episode, Heather discusses effective strategies for ramping up leads as the financial year comes to a close. She shares 11 actionable techniques, including optimising homepage headlines, utilising targeted Google ads, leveraging testimonials, and enhancing email marketing. The conversation emphasises the importance…

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"I'm one of the few people having to build that strategy. Hello, imposter syndrome." In this conversation, Cherie Mylordis shares her insights on business growth, emphasising the importance of clarity, purpose, and innovative practices. She introduces her 3D model—Dare, Ditch, and Dial—as a framework for achieving balance and effectiveness in business. Cherie recounts her journey…

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"We're multitasking, we're half in, half out of conversations." In this episode, Heather discusses the challenges of effective communication and the declining listening skills in today's fast-paced, distraction-filled world. She shares personal experiences from managing volunteers and emphasises the importance of active listening in building trust and connection, both in personal and professional settings. Heather…

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"I'm afraid that if I push myself I'll burn out." In this conversation, Angela Carroll shares her insights on managing energy for business growth, the transition from practitioner to business coach, and the challenges faced by health practitioners. She emphasises the importance of mindset, marketing, and education in the health and wellness industry. Through case…

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"If someone's not ready to buy yet, they should still be better off for having talked to you." In this episode, Heather shares her personal journey of starting a weightlifting routine and transitions into discussing the current challenges faced by B2B businesses amid economic uncertainty. She emphasises the importance of adapting marketing strategies, reframing offers,…

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"You cannot sell rights and you cannot scale your business as well." Heather interviews Ahmed, the founder of BeFMCG, a company specialising in helping brands get their products onto retail shelves. Ahmed shares insights into the fast-moving consumer goods (FMCG) industry, discussing the importance of product differentiation and market positioning. He reflects on his background…

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"You feel like you're constantly doing more and more and more, and maybe you're even earning less as you grow." In this episode, Heather reflects on two years of podcasting and introduces a new format aimed at providing deeper insights into business strategies. The focus will shift towards understanding the holistic journey of business growth,…

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"Always come back to what is your mission." In this engaging conversation, John Merkus shares his insights on personal and professional development, emphasising the importance of a positive mindset, coaching, and staying true to one's mission. He discusses his journey from a corporate background to becoming a keynote speaker and change management consultant, highlighting the…

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"It was kind of like that year that was a really hard year for me." In this episode, Heather discusses the importance of recognising when it's time for change in both personal and professional life. She emphasises the feelings of being stuck or unfulfilled as signals for the need to reassess goals and desires. Heather…

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"Google ads is a bit like renting your home....SEO, it's like renovating your home." In this conversation, Ben shares his expertise in e-commerce marketing, discussing strategies for overcoming overwhelm in business, the importance of lead generation, and the evolution of his company, Search Rescue. He emphasises the significance of understanding infrequent purchases, the role of…

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"Make sure that you delegate and work out how to delegate" In this episode, Heather discusses the critical distinction between urgent and important tasks in business. She emphasises the need to prioritise important tasks that may not seem urgent but are essential for long-term growth. Heather shares her personal experiences with delegation and task management,…

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"I feel that that then contributes to their ownership in the business." In this conversation, Lou Mathieson shares insights on business growth, the importance of self-care, and building a strong team. She discusses her journey into entrepreneurship, the services offered by her company, The Administration Agency, and the impact they have made in the community. …

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"This particular community has saved the lives of two people that are part of it." In this episode, Heather shares her inspiring encounter with a 75-year-old woman named Gaye, who embodies the essence of community and happiness. Heather discusses the importance of community in providing purpose and support, especially for older adults. She reveals her…

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"We have the logic, we have the emotions, but what we need to listen to is our intuition." Heather and Mario discuss the themes of hustle, rebellion, and personal growth. Mario shares his journey from overcoming adversity to achieving a Guinness World Record, emphasising the importance of belief, education, and accountability in leadership. The discussion…

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"It might take you a little bit longer to get there, but your results will be better." In this episode, Heather discusses the importance of slowing down in a fast-paced world. She emphasises that taking the time to focus on clarity, quality, and thoughtful decision-making can lead to better outcomes in both business and personal…

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"Resilience is like the number one component to happy people" In this enlightening conversation, Holly Smith shares her journey from personal struggles with depression and burnout to creating a transformative happiness formula. She emphasises the importance of redefining success and happiness, establishing healthy habits, and the power of community and accountability in achieving personal growth. …

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"New brand, new look and feel, potential new name" In this episode, Heather reflects on the challenges of the past year and sets intentions for 2025. She discusses her focus on business growth through rebranding and launching new services, as well as her commitment to personal fitness and community building. Heather emphasises the importance of…

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"If you want to start something, start now" Anthony Dahya shares tips for managing stress and overwhelm, including deep breathing, meditation, and grounding techniques. He emphasises the importance of mindset and gratitude in regulating emotions and navigating change.

Anthony discusses his personal journey of overcoming abandonment and rejection, and how he has used his experiences to help others through his podcast, Champion Mindset Collective. He encourages listeners to embrace change, speak their truth, and believe in their own worthiness. Anthony also shares his vision for future webinars and events to inspire and empower others.

Takeaways

  • Practice deep breathing and meditation to regulate emotions and reduce stress
  • Ground yourself by connecting with nature and practicing visualisation techniques
  • Shift from a fixed mindset to a growth mindset to embrace change and personal growth
  • Speak your truth and believe in your own worthiness
  • Connect with Anthony through his podcast, Champion Mindset Collective, and join his Facebook and LinkedIn groups

At a glance…

00:00 Introduction and Tangible Tips for Managing Stress
07:06 Anthony's Personal Journey: Overcoming Abandonment and Rejection
13:55 The Power of Mindset and Gratitude
22:08 Inspiring and Empowering Others through the Champion Mindset Collective
26:19 Embracing Change and
Navigating Life Transitions
31:43 Future Vision: Webinars and Events to Inspire Change

Resources*Anthony's* Links:

  • Facebook
  • Champion Mindset Collective Facebook Group
  • LinkedIn
  • Champion Mindset Collective LinkedIn Group
  • Champion Mindset Collective Podcast About the GuestAnthony Dahya is a passionate advocate for personal growth, dedicated to empowering individuals to build unshakable self-worth and confidence. As the founder of the Champion Mindset brand, he uses his podcast and public speaking to inspire professionals to embrace a champion mindset and achieve their life goals.

Starting his journey at 26, Anthony’s resilience through personal adversities has shaped his mission to help others unlock their potential. With a holistic approach, he focuses on healing trauma, rewriting the past, and guiding people towards purposeful and present-centred living.

A devoted father with a love for music and nature, Anthony brings authenticity and a commitment to raising collective consciousness, making a meaningful impact on the world.

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"I'm going to focus on three things over the three week period"In this episode, Heather reflects on the past year, sharing her experiences and the themes that emerged, such as resilience and the impact of new technologies. She discusses her plans for a three-week break, focusing on self-care, organisation, and setting goals for the upcoming year.

Heather emphasises the importance of taking time off to recharge and prepare for future endeavours, including personal fitness and business projects.

Takeaways

  • It's been a year of resilience and challenges.
  • Taking time off is essential for recharging.
  • Self-care includes activities like napping and swimming.
  • Decluttering helps create mental space for planning.
  • Reevaluating personal belongings can lead to better choices.
  • Setting fitness goals is important as we age.
  • Planning for business growth requires reflection and organisation.
  • Community involvement is a key focus for the future.
  • Enjoying the holidays with loved ones is vital.
  • Expressing gratitude for the community is important.

At a glance…

00:00 Reflecting on the Year and Future Plans
06:09 Organising and Decluttering for a Fresh Start

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"And I actually don't know what to do next." Brad shares tips for managing overwhelming and stressful moments, including tuning into your physiological state and using breathing exercises. He emphasises the importance of self-awareness and developing tools for calming the nervous system. Brad also discusses the significance of values in daily life and how they can provide a lens for viewing challenges.

He highlights the importance of creating space for reflection and practicing gratitude. Brad's work focuses on resilience and performance, and he aims to help individuals and teams navigate adversity and find fulfillment.

Takeaways

  • Tune into your physiological state during overwhelming moments and use tools like breathing exercises to calm the nervous system.
  • Develop self-awareness to detect your response to challenges and react accordingly.
  • Values play a critical role in daily life and can provide a lens for viewing and navigating challenges.
  • Create space for reflection and practice gratitude to experience fulfillment.
  • Brad's work focuses on resilience and performance, helping individuals and teams navigate adversity and find fulfillment.

At a glance…

00:00 Introduction and Tips for Managing Overwhelming Moments
05:20 The Power of Values
08:47 Creating Space for Reflection and Finding Fulfillment
15:57 Resilience and Performance

Resources*Brad's* Links:

  • Website
  • Instagram ⁠⁠⁠⁠⁠
  • LinkedIn ⁠⁠⁠⁠⁠
  • Start With Values
  • Resilience Institute
  • Try the Resilience Assessment for free (RRP $40USD)
  • Pre-order Start With Values and receive full access to the Values Course ($995 USD) About the GuestBrad Hook is an author, speaker, creative technologist and entrepreneur. He leads the Resilience Lab at the Resilience Institute, pioneering integrated approaches to human performance and well-being. He is the author of several books, including the forthcoming "Start With Values" (Penguin Random House), and he is a regular contributor to Entrepreneur magazine.

Brad hosts two popular podcasts, the Brad Hook Podcast and the Resilience Podcast, interviewing academics, entrepreneurs, thought leaders, and change-makers. He is dedicated to discovering, unpacking, and sharing tools that upgrade consciousness and elevate the human experience.

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"It really wasn't a good channel or pathway for us to grow our business"In this episode, Heather shares her personal experience of holding onto a business project that ultimately did not yield the expected results. Through the story of her online magazine, she reflects on the challenges of recognising when to let go of something that is no longer serving you.

She emphasises the importance of self-awareness and the lessons learned from failure, encouraging listeners to embrace the idea of saying no to opportunities that do not align with their goals.

Takeaways

  • Do you try and hang on to things when you know they're not working?
  • We had to write our own articles and hire people.
  • A lot of work goes into publishing a magazine.
  • The magazine didn't really expand our network.
  • We had to admit we lost a lot of money and time.
  • There's a moment when you just feel it's time to stop.
  • It might have been a lesson more than a success story.
  • It's okay to stop when something is not working.
  • We are trained to push and hustle.
  • Say no to things that are no longer working.

At a glance…

00:00 Letting Go of What No Longer Serves You
05:51 Recognising When to Move On

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"I built teams and products doing artificial intelligence for recruitment." Jon Binnie, a spiritual mentor, shares tips for overcoming stress and overwhelm in business. His first tip is to practice self-love and prioritise taking care of oneself. He emphasises the importance of exploring activities that bring joy and ignite passion. His second tip is to bring self-love into the business by setting sustainable boundaries and creating a work-life balance. He encourages forward-thinking and holistic approaches to goal-setting.

Jon also shares his journey from a software engineer to a spiritual mentor, offering services such as mindfulness teaching, clinical reflexology, and quantum energy healing. He believes that the future of healing lies in integrating different modalities and exploring alternative views.

Takeaways

  • Practice self-love and prioritise self-care to overcome stress and overwhelm in business.
  • Bring self-love into the business by setting sustainable boundaries and creating a work-life balance.
  • Explore different modalities of healing and integrate alternative views for holistic well-being.
  • The future of healing lies in integrating different modalities and exploring alternative views.

At a glance...

00:00 Introduction and Tangible Tips for Overcoming Stress and Overwhelm
07:19 Jon Binnie's Journey and Services as a Spiritual Mentor
13:26 The Intersection of Software Engineering and Healing
20:23 Bringing Light and Uniqueness to Work
23:07 Starting the Journey of Self-Exploration and Healing
26:21 The Future of Healing and Integration of Modalities
28:52 Final Thoughts and Encouragement for Listeners

Resources*Jon's* Links:

  • Website
  • Instagram
  • TikTok
  • Resource - Quantum healing session About the GuestJon Binnie is a Clinical Reflexologist, Mindfulness Meditation Teacher, and Quantum Energy Healer. Jon qualified as a Mindfulness Now Teacher in 2023, and in 2024 completed his Practitioner Diploma in Clinical Reflexologist training course work (Reflexology Distinction & Physiology Merit).

Jon began meditating everyday in 2017 which revolutionised his life. He began channeling messages from his guides through daily meditation and used these to create over 155 albums. In 2024, he left his 26 year career in Software Development, latterly as a Senior Software and Artificial Intelligence Manager at Amazon for 8 years, to follow his passions in wellbeing.

Since 2020, Jon has developed his Quantum Energy Healing services through hundreds of sessions for clients around the world. This includes a wide range of techniques including Chakra Scanning, Energy Clearing, Past Life Healing, Talking with Spirit Guides and Psychic ability development. Since Jan 2024, Jon began teaching his form of Psychic Quantum Energy Healing to people around the world including Reiki Healers, Psychics, Tarot Readers and Life Coaches.

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"So what did I learn from this incredible role sitting out there for four hours straight?"In this episode, Heather shares her experience working behind the scenes at the Australian Hair Fashion Awards, highlighting the fast-paced and high-pressure environment of event management. She discusses the importance of timing, being helpful, concise communication, and acknowledging team efforts.

Heather emphasises the need for presence and mindfulness during events, as well as the value of taking notes for future improvements. She concludes with a reminder of the power of genuine compliments and human connection in both personal and professional settings.

Takeaways

  • Timing is very important.
  • Be helpful, always ask what is needed.
  • Only say what is needed.
  • Acknowledge the team when they do good things.
  • Take deep breaths and be present.
  • Don't rush, pay attention to what's happening.
  • Take notes on areas for improvement as they happen.
  • People are people, ultimately.
  • A genuine compliment can go a long way.
  • Don't hold your kind thoughts inside.

At a glance…

00:00 Behind the Scenes at the Australian Hair Fashion Awards
11:12 Key Lessons from a High-Pressure Event

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"So you have to test, keep changing. And then eventually, you'll crack the code." Athin Cassiotis, a business growth expert, shares tips on managing overwhelm and growing a business smarter. He emphasises the importance of self-awareness and taking breaks to reduce stress. From a strategic perspective, he advises understanding your best clients and focusing on revenue-generating tasks. He also highlights the significance of mastering sales and qualifying leads.

Athin discusses his nine keys to business growth mastery, which include mindset, strategy, planning, branding, marketing, sales, numbers, systems, and leadership. He encourages incorporating AI into business operations and building a personal brand for increased authority. Athin's ideal clients are those who already have some traction in their business and are committed to growth.

Takeaways

  • Take breaks and practice grounding techniques to manage overwhelm and reduce stress.
  • Understand your best clients and focus on revenue-generating tasks to grow your business.
  • Master the art of sales and qualify leads to increase your chances of success.
  • Implement the nine keys to business growth mastery, including mindset, strategy, planning, branding, marketing, sales, numbers, systems, and leadership.
  • Incorporate AI into your business operations to increase efficiency and productivity.
  • Build a personal brand to establish authority and attract opportunities for growth.

At a glance…

00:00 Introduction and Starting the Conversation
00:59 Managing Overwhelm and Stress
02:27 Tips for Growing a Business Smarter
06:18 The Importance of Branding and Marketing
10:43 The Nine Keys to Business Growth Mastery
19:23 The Power of Personal Branding
26:55 Incorporating AI into Business Operations
29:16 Ideal Clients and Final Words of Wisdom

Resources*Athin's* Links:

  • Website
  • Facebook Personal
  • Facebook Business
  • LinkedIn
  • Instagram
  • YouTube
  • X
  • TikTok
  • Get the 9 Keys to Business Growth Mastery resource for Free About the GuestAthin Cassiotis is a Business Growth Expert, Investor, International Speaker, Coach, Mentor, Consultant and Podcast Host of The Business Growth Show, with over 200 episodes completed over 4 years. Athin helps business owners grow and scale their businesses to create wealth and freedom in life.

Athin does this through his 9 Keys to Business Growth Mastery MBA System, using virtual and in person events and coaching/mentoring sessions. Athin has helped business owners in over 30 industries across 10 countries, including 6 figure, 7 figure and 8 figure business clients.

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"It's not a task"In this episode, Heather discusses strategies for finding fulfillment and happiness amidst the chaos of business and daily life. She emphasises the importance of embracing small moments, setting achievable goals, and being present.

Additionally, she shares practical tips for integrating joy into routine activities and prioritising what truly matters to enhance overall well-being.

Takeaways

  • Over 30% of business owners struggle to focus.
  • Embrace micro moments for fulfillment in daily life.
  • Set intentional mini goals to avoid feeling overwhelmed.
  • Reflect on the purpose behind daily tasks.
  • Being present can significantly reduce stress.
  • Integrate happiness into routine activities for joy.
  • Prioritise activities that recharge your energy.
  • Learn to say no to draining commitments.
  • Celebrate small successes to boost morale.
  • Simple daily practices can enhance fulfillment.

At a glance…

00:00 Finding Fulfillment in Chaos
06:09 Integrating Happiness into Daily Life

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"there'll be a bunch of deductions that they've missed out on because of that"Liz Jarvis, a financial mentor, shares tips for growing a business without the stress and overwhelm. She emphasises the importance of not abdicating the financial aspects of your business and staying connected to your financial statements. She also advises getting clear about your business goals and ensuring that your passion aligns with what people actually want.

Liz shares her journey from being an accountant to starting her own business and helping business owners understand and take control of their finances.She highlights the common challenges faced by business owners, such as not charging enough for their products or services and not having a clear understanding of their financial statements.

Liz shares examples of how she helps business owners uncover financial issues and make necessary adjustments. She also talks about her book, 'Financial Rebellion,' and her plans to create courses and an online community.

Takeaways

  • Don't abdicate the financial aspects of your business; stay connected to your financial statements.
  • Get clear about your business goals and ensure they align with what people actually want.
  • Understand the power of your financials and how they can inform better decision-making.
  • Don't be afraid to question and challenge the traditional accounting practices and chart of accounts.
  • Empower yourself by learning about your business finances and using that knowledge to make informed decisions. Business owners often struggle with charging enough for their products or services, but understanding the financial aspects of their business can help them realise the need for higher prices.
  • Exploring the balance sheet can reveal missed deductions, errors in bookkeeping, and even instances of fraud.
  • Developing financial literacy and understanding the story behind the numbers can empower business owners to make better decisions.
  • Liz Jarvis's book, 'Financial Rebellion,' aims to help business owners reclaim their financial power and challenge the status quo.

At a glance…

00:00 Introduction and Connection
03:14 The Importance of Understanding Your Financials
06:17 Taking Control of Your Finances
08:17 Questioning Traditional Accounting Practices
17:42 Empowering Business Owners through Financial Education
23:22 Uncovering Hidden Financial Challenges
27:28 Unveiling Bookkeeping Errors and Fraud
31:39 Financial Literacy and Empowerment
35:19 Challenging the Status Quo
38:39 Courses and Community

Resources*Liz's* Links:

  • Website
  • Youtube
  • Instagram
  • Facebook
  • Linkedin
  • Heart of your business video
  • 5 steps to overcome financial anxiety About the GuestLiz Jarvis is the author of Financial Rebellion, she has become increasingly disappointed by the siloing of her profession. Recognising that “Accounting is Broken” and watching that play out into the financial disengagement of business owners and entrepreneurs spurred her into a crusade to work out how to fix it! Her vigorous yet very human campaign to encourage business owners to engage with their numbers is what led to the approach of her book.

Her unique Financial Mentoring Practice, Better Business Decisions has already changed hundreds of lives. Working alongside business owners, she educates, supports and empowers them to understand the story of their numbers.

Liz enjoys learning with The Entourage and has been recognised for her positive impact on the businesses in that community, with their Community Impact Award in 2021.

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"The quality of your life is a direct reflection of the quality of the questions that you ask"Heather discusses the significance of asking quality questions in life, particularly in the context of communication with younger generations. She reflects on her experiences with her step-sons and emphasises the need for deeper inquiry to foster understanding and build better relationships.

Heather shares insights on how the quality of questions can impact personal growth and the importance of avoiding judgment when seeking answers.

Takeaways

  • The quality of your life is a direct reflection of the quality of the questions that you ask.
  • Asking better questions leads to deeper relationships and understanding.
  • You should not be afraid to ask questions in different ways.
  • Most people avoid asking for clarity due to fear of judgment.
  • Understanding different perspectives is crucial in communication.
  • Social media can lead to accepting information without questioning it.
  • Focus on understanding rather than judgment when asking questions.
  • The way you frame your questions can change the answers you receive.
  • Asking yourself better questions can improve your daily life.
  • Improving your questioning skills can enhance personal and professional growth.

At a glance…

00:00 The Importance of Questions in Life
06:49 Understanding Perspectives Through Inquiry

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"Your customer onboarding process will always be the same"Riz Amin, a lawyer with 20 years of experience, shares tips for handling stress and overwhelm in business. She emphasises the importance of simplifying systems, setting boundaries, and practicing self-care.

Riz also discusses her journey from being a lawyer to starting an e-commerce business and creating a membership platform called Legally Legit Lounge. The membership offers legal templates, guidance, and support to help entrepreneurs navigate the legal aspects of their businesses.

Riz discusses the importance of setting boundaries and having systems and processes in place to support contracts. She shares examples of how guiding clients through their contracts can lead to better customer experiences and save money. Riz emphasises the need for proactive onboarding and ongoing communication with clients. She also highlights the importance of thinking ahead and having a business plan that incorporates strategy.

Riz provides insights on the use of AI in contract writing and cautions about the accuracy and ownership of AI-generated content. She concludes with advice on implementing standard operating procedures and being consistent in business growth.

Takeaways

  • Simplify systems and streamline processes to feel more in control and reduce overwhelm.
  • Set boundaries around work and prioritise self-care to avoid burnout.
  • Focus on your own journey and benchmark against yourself rather than comparing to others.
  • Utilise legal templates and seek guidance to manage expectations and protect your business.
  • Join a membership platform like Legally Legit Lounge for access to legal templates, guidance, and support. Setting boundaries and having systems and processes in place can lead to better customer experiences and save money.
  • Proactive onboarding and ongoing communication with clients are essential for success.
  • Thinking ahead and having a business plan that incorporates strategy is crucial.
  • Be cautious when using AI for contract writing and consider the accuracy and ownership of AI-generated content.
  • Implementing standard operating procedures and being consistent can help reduce overwhelm and build momentum in business growth.

At a glance…

00:00 Introduction and Tangible Takeaways
03:03 Managing Stress and Overwhelm in Business
05:56 Simplifying Systems and Setting Boundaries for Success
08:26 From Lawyer to E-commerce Entrepreneur
12:01 The Power of Legal Templates and Guidance
15:04 Joining Legally Legit Lounge for Legal Support
19:46 Setting Boundaries and Guiding Clients
24:57 Thinking Ahead and Incorporating Strategy
27:14 The Role of AI in Contract Writing
36:12 Implementing Standard Operating Procedures for Business Growth

Resources*Riz's* Links:

  • Facebook
  • Instagram
  • LinkedIn
  • Website About the GuestRiz Amin is the Foundd-er & Director of Foundd Legal. With over 20 years of experience as a lawyer and more than a decade as an eCommerce entrepreneur, she understands the challenges creative entrepreneurs face.

Riz's mission is to simplify the tricky legal processes, making them easier and far less boring—infusing a bit of #partyvibes along the way. With her first-hand experience and legal expertise, she ensures clients feel legally legit and empowered to grow their businesses.

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"He had me write down my strengths and my weaknesses and just put them out there, like for the world to see."In this episode, Heather discusses the commonality of negative thoughts and how to manage them effectively. She uses the metaphor of a garden to illustrate the importance of acknowledging both strengths and weaknesses.

Through her own experience with coaching, she emphasizes the value of a growth mindset and how reframing weaknesses can lead to personal and business growth. Heather also shares practical tips for overcoming negativity, including practicing gratitude and surrounding oneself with positivity.

Takeaways

  • Negative thoughts are a part of being human.
  • Your mind is like a garden with both weeds and flowers.
  • Acknowledging both strengths and weaknesses is crucial.
  • Weaknesses can be seen as areas for growth.
  • A growth mindset leads to resilience and long-term success.
  • Mindset shifts can change your business trajectory.
  • Reframing weaknesses can turn them into strengths.
  • Practicing gratitude can shift your focus to the positive.
  • Surrounding yourself with positivity is important for mental health.
  • Keep experimenting and trying new things in your business.

At a glance…

00:00 Understanding Negative Thoughts
03:00 The Importance of Acknowledging Strengths and Weaknesses
05:52 Mindset Shifts for Business Success
08:57 Practical Tips for Overcoming Negativity

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"Perfectionists grow up in an environment where they get punished for making mistakes."Daniel discusses the importance of sleep and rest in overcoming overwhelm and achieving success in business. He shares statistics on the impact of stress and sleep deprivation on individuals and businesses. Daniel emphasizes the need for self-awareness and understanding one's strengths and personality type to become a better leader. He provides a case study of a client who transformed his career and business by aligning his strengths with the right role and team members.

Daniel discusses the power of voice analysis and how it can provide insights into a person's personality, energy centers, and chakras. He explains that this technology can help identify imbalances in the chakras, which can lead to mental, emotional, and physiological disturbances. Daniel shares his personal experience with the technology and how it helped him understand his perfectionist tendencies and self-harming behaviors.

He emphasizes the importance of self-acceptance and using one's strengths, such as competitiveness, to achieve success. The conversation concludes with a discussion on the significance of sleep and the impact it has on productivity and overall well-being.

Takeaways

  • Good sleep is essential for overcoming overwhelm and achieving success in business.
  • Stress and sleep deprivation have a significant impact on individuals and businesses.
  • Self-awareness and understanding one's strengths and personality type are crucial for becoming a better leader.
  • Aligning strengths with the right role and team members can lead to business growth and success. Voice analysis can provide insights into a person's personality, energy centers, and chakras.
  • Imbalances in the chakras can lead to mental, emotional, and physiological disturbances.
  • Understanding one's strengths, such as competitiveness, can lead to personal and professional success.
  • Self-acceptance is crucial for personal growth and well-being.
  • Getting enough sleep is essential for productivity and overall well-being.

At a glance…

00:00 The Importance of Sleep and Rest
06:30 Becoming a Better Leader through Self-Awareness
13:36 Aligning Strengths with the Right Role and Team Members
24:24 Unveiling the Power of Voice Analysis
26:18 Balancing Energy Centers and Chakras
31:16 Embracing Self-Acceptance and Using Strengths
43:06 The Importance of Sleep for Productivity and Well-Being

Resources*Daniel's* Links:

  • Facebook
  • Instagram
  • Linkedin
  • Resource About the GuestDaniel Tolson, a former Australian Champion Athlete, and regarded as Asia’s #1 business coach with more than 10,000 case studies on business leaders, co-led a team of 17,500 cabin crew at Emirates Airlines, and has had more than 25,000 leaders apply his ideas to make an impact.

Within 90 seconds, using new breakthrough technologies, Daniel can show you how to become a better leader!

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" I am no energy expert, but definitely something was wrong when I got off the call"In this episode, Heather discusses the importance of paying attention to the energy that surrounds us and how it can impact our well-being and success. She shares two personal stories to illustrate this concept. The first story is about a client who drained her energy and made her physically ill. The second story is about how she learned to protect her energy while working in the personal development industry.

Heather emphasizes the importance of saying no to situations that don't align with our energy and suggests developing metaphorical rituals to protect ourselves from negative energy.

Takeaways

  • Pay attention to the energy that surrounds you and how it affects your well-being and success.
  • Trust your intuition and say no to situations that don't align with your energy.
  • Develop metaphorical rituals to protect yourself from negative energy, such as visualizing a bear suit or a golden sleeping bag.
  • Protecting your energy can help prevent burnout and maintain a positive mindset.

At a glance…

00:00 Introduction and the Importance of Energy
03:08 Saying No to Situations That Don't Align with Your Energy
05:57 The Impact of Ignoring Intuition and Energetic Fit
09:51 Developing Metaphorical Rituals to Protect Your Energy
13:42 Conclusion and Taking Care of Your Energy

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"you don't realise you just tired someone out"In this conversation, Adam discusses his passion for ADHD and how it can be harnessed as a superpower. He shares his personal journey of discovering his ADHD and the challenges he faced. Adam explains that ADHD is not a deficit of attention, but rather a different way of thinking. He emphasizes the importance of framing ADHD as a superpower and finding ways to feel emotionally safe in order to unlock its potential.

Adam also discusses the hyperfocus and intense passion that often accompany ADHD, and how to channel them effectively. He highlights the need for better questions and deeper thinking in order to navigate the right-handed world. In this conversation, Adam discusses the importance of understanding the why behind our actions and decisions.

He explains how the saying 'the customer is always right' has been misinterpreted and emphasizes the need to consider the emotional components of decisions. Adam also provides advice for harnessing the superpower of hyperfocus and offers guidance for individuals with ADHD in managing overwhelm and making decisions. He highlights the value of embracing neurodivergence and finding the right guides and support to navigate the challenges and opportunities it presents.

Takeaways

  • ADHD is not a deficit of attention, but a different way of thinking that can be harnessed as a superpower.
  • Framing ADHD as a superpower and finding ways to feel emotionally safe can unlock its potential.
  • Hyperfocus and intense passion are common traits of ADHD, but they need to be channeled effectively.
  • Asking better questions and engaging in deeper thinking are essential skills for navigating the right-handed world. Understanding the why behind our actions and decisions is crucial for success.
  • The saying 'the customer is always right' has been misinterpreted and should be 'the customer is never wrong in matters of style.'
  • Hyperfocus can be a superpower when channeled effectively, but it can also lead to challenges in communication and relationships.
  • Acknowledging the emotional components of decisions is important for managing overwhelm and making effective choices.
  • Embracing neurodivergence and finding the right support can lead to personal and professional growth.

At a glance…

00:00 ADHD from fear of the label to harnessing your superpower
03:39 Discovering ADHD and overcoming fear
07:05 Understanding ADHD as a superpower
15:21 The brain's evaluation of decisions and emotional safety
21:34 Hyperfocus and intense passion in ADHD
23:54 Remembering intensely and asking better questions
30:22 Understanding the Why
31:14 The Misinterpretation of 'The Customer is Always Right'
32:40 Harnessing the Superpower of Hyperfocus
35:22 Managing Overwhelm and Making Decisions
40:11 Embracing Neurodivergence and Finding the Right Support

Resources*Adam's* Links:

  • The Unicorn Collective - Website Love About the GuestAdam Casey knows his stuff when it comes to growing businesses! He has 15 years of experience as an Operations Manager in the finance industry and has launched and run his own coaching business. He supports us to know if you are the right fit for Website Love (we don't just take anyone!) and works with our Websites That Work training program members.

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“many Aussies have watched their lives shrink in size and lose colour”In this episode, Heather discusses a new law in Australia that gives employees the right to disconnect after working hours. She explores the impact of chronic stress on society and the rising cost of living. Heather shares statistics on the overwhelming sense of bleakness in Australia and the government's investment in mental health support for small business owners. She provides three simple strategies to combat overwhelm: create a daily routine, have a gradual approach to change, and develop a quick response plan for stress.

Takeaways

  • Employees in Australia now have the right to disconnect after working hours.
  • Chronic stress is on the rise, despite efforts to combat it.
  • The cost of living is causing many Australians to feel a sense of bleakness.
  • The Australian government is investing in mental health support for small business owners.
  • Three strategies to combat overwhelm: create a daily routine, have a gradual approach to change, and develop a quick response plan for stress.

At a glance…

00:00 The Right to Disconnect: A New Law in Australia
01:32 The Impact of Chronic Stress on Society
02:02 The Rising Cost of Living and its Consequences
03:29 Investing in Mental Health Support for Small Business Owners
07:23 Strategies to Combat Overwhelm

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"Focus on that one thing you get paid the most to deliver"Damien Patterson shares tips for growing a business smarter, including focusing on the most profitable product/service, creating procedures for everything, embracing outsourcing, creating team structures and career models, and getting coached or trained.

He emphasises the importance of removing yourself from the business and building a team. Damien also shares his journey from being an army officer to becoming a serial entrepreneur with multiple successful businesses. Daimien Patterson specialises in scaling leadership and businesses, focusing on how to grow a business, build team structures, and create career models. He emphasises the importance of refining the business model before scaling to avoid scaling mistakes.

Daimien shares a case study of a friend who bought a struggling business and turned it around by focusing on the most profitable product, fixing product issues, and expanding online sales. He also discusses his work with Smart Workforce Solutions, which provides remote workers from South Africa, and Integrity Property Investment, which helps with property investing.

Takeaways

  • Focus on your most profitable product/service
  • Create procedures for everything
  • Embrace outsourcing
  • Create team structures and career models
  • Get coached or trained
  • Remove yourself from the business and build a team. Focus on scaling leadership and businesses by refining the business model and building team structures.
  • Identify the most profitable product or service and fix any issues to maximise profitability.
  • Consider expanding online sales to reach a wider customer base.
  • Utilise remote workers from South Africa through Smart Workforce Solutions.
  • Explore property investing as a way to generate passive income and build wealth.

At a glance…

03:26 Focusing on the Most Profitable Product/Service
05:25 Creating Procedures for Efficiency and Scalability
08:57 Embracing Outsourcing for Growth
12:26 Building a Strong Team and Delegating Effectively
17:29 The Importance of Continuous Learning and Coaching
24:48 Turning Around a Struggling Business
33:10 The Power of Property Investing
41:08 Smart Workforce Solutions and Integrity Property Investment

Resources*Daimien's* Links:

  • Website
  • Facebook
  • Instagram
  • YouTube
  • X
  • TikTok
  • LinkedIn
  • Free Resource About the GuestDamien Patterson is the CEO of the Integrityx Group, with a Masters in Business Administration. A former Army Officer and war veteran, he has been nominated for Australian of the Year.

Damien is a part-time business coach and consultant, offering his expertise in leadership and business growth. As a keynote speaker, he inspires audiences with his insights on leadership in business, drawing from his diverse experiences in both military and corporate settings.

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“This is how I organised my first photoshoot”Heather reflects on her experience as a fashion editor for a small magazine in San Diego and emphasises the importance of resourcefulness and creativity in business growth.

She shares how she organized her first photo shoot, finding models, clothing, hair and makeup, and a photographer.

Heather encourages listeners to maintain the energy and self-belief they had when starting out and to not be afraid to ask for what they need.

👇 Photos from my fashion shoot!

Takeaways

  • Maintain resourcefulness and creativity in business growth
  • Don't lose sight of the energy and self-belief you had when starting out
  • Be brave and try new things
  • Don't be afraid to ask for what you need

At a glance...

00:00 Introduction and Reflection on Past Experience
02:18 The Role of Knowledge and Self-Belief in Taking Action
03:16 Organizing the First Photo Shoot: Finding Models
05:02 Finding Clothing and Hair and Makeup Artists
06:27 Securing a Photographer and Location
08:16 Reflecting on the Loss of Grit and Innocent Self-Belief
09:38 Maintaining Resourcefulness and Creativity in Business Growth
10:08 The Power of Asking for What You Need

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"85% of any relationship problems really come from miscommunications"Nini Tolson discusses her unique take on AI and technology and how it can help individuals live a better life and work smarter in their businesses. She shares three tips for growing a business smarter: being kind as a leader, effective communication, and being strong and flexible.

Nini also introduces her technology that measures emotional intelligence through voice recordings and explains how it can be used for anti-aging. She emphasizes the importance of self-awareness and self-discovery in personal and professional growth.

Takeaways

  • Being kind as a leader and practicing empathy can create a positive work environment and foster strong relationships.
  • Effective communication, supported by emotional intelligence, can improve relationships with clients, partners, and team members.
  • Being strong and flexible in the face of challenges is essential for success in business.
  • Nini's technology uses voice recordings to measure emotional intelligence and provide insights into stress levels, immune system, and aging.
  • Changing your physiology, such as taking a walk or listening to frequencies, can help manage overwhelm and shift your state of mind.
  • Confidence is a journey, not a destination, and believing in yourself and taking bold actions can lead to incredible transformation.

At a glance…

00:00 Introduction and Nini's Unique Take on AI and Technology
07:22 Using Technology to Measure Emotional Intelligence
10:50 Managing Overwhelm: Changing Your Physiology
24:38 Confidence as a Journey: Believing in Yourself
27:20 Using Technology for Anti-Aging
32:35 Conclusion and Call to Action

Resources*Nini's* Links:

  • Website
  • Facebook
  • Resource About the GuestNini Tolson is the Co-founder of The Tolson Institute, a global consulting firm that has served 25,000 business leaders and I personally delivered over 10,000 case studies on emotional intelligence. She was a former Business Class Cabin Crew Member with three prestigious airlines, serving hundreds of thousands of passengers from 126 countries.

Nini is currently studying for a Master’s in Positive Psychology and has lived in Taiwan, Macau, the USA, UAE, and Australia over the past 20 years. Nini is using groundbreaking AI technology that helps business leaders analyse and enhance their emotional intelligence.

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“I shocked at what I was about to learn.”In this episode, Heather shares a personal story about a difficult client and reflects on the importance of being kind and understanding. She recalls a time when she lived in a shared house and had a unique experience with a flatmate who had witnessed her parents' murder. This story taught Heather a valuable lesson about not making assumptions about others' experiences. The main takeaway is to be kind and considerate to others, as everyone is fighting their own battles.

Takeaways

  • Be kind to others, as everyone is fighting their own battles.
  • Don't make assumptions about others' experiences or pasts.
  • Consider the person and where they came from before judging or reacting.
  • Remember the importance of empathy and understanding in all interactions.

At a glance…

00:00 The Power of Kindness and Understanding
01:25 Living in a Share House and Unexpected Experiences
03:21 A Traumatic Experience
04:41 The Model of the World
06:37 Not Making Assumptions
07:06 Empathy and Understanding in Everyday Interactions

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"These are the kinds of things you can't pay for. And that's really what put the company on the map"Heather interviews Carl Daikeler, the CEO of Beachbody, about the concept of hustle and its role in business growth. They discuss the importance of finding a balance between hustle and burnout, and how to grow a business with less hustle.

Carl shares his insights on the fitness industry and the mission of Beachbody to help people lead healthier lifestyles. He also talks about some of the successful programs they have launched, such as P90X and 21 Day Fix. The conversation concludes with a discussion on the future of the fitness and wellness industry.

Takeaways

  • Finding a balance between hustle and burnout is crucial for long-term success in business.
  • The fitness industry is shifting towards a focus on overall health and lifestyle improvement, rather than just vanity metrics.
  • Creating programs that are accessible and convenient, such as in-home fitness programs, can help more people adopt healthy habits.
  • User-generated content and success stories can be powerful marketing tools and inspire others to make positive changes.
  • The future of the fitness and wellness industry may involve the use of AI to help people stay accountable and manage setbacks.
  • Consistency and making exercise and nutrition choices that serve you are key to achieving long-term health and fitness goals.

At a glance…

00:52 The Concept of Hustle and Business Growth
05:21 Dealing with Stressful Times in Business
08:18 Taking Care of Yourself in the Health and Wellness Industry
13:11 Favourite Moments of Success
30:55 Where to Find Carl Daikeler and Beachbody

Resources*Carl's* Links:

  • Website
  • Instagram
  • Linkedin
  • BODi by Beachbody app About the GuestCarl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beachbody Company, leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals.

Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day Fix, and its profound impact on millions worldwide.

Over the years, Daikeler has overseen the development of continued innovation resulting in massive growth, including the creation of Shakeology, the world’s first superfood nutrition shake that has sold over a billion servings. He also hosts "The BODi Experience" podcast, is a successful Broadway theater producer winning three Tony awards, and a tech investor.

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"My pivot happened during COVID where I had to sit and think what it was and who it was that I was best serving"Stephanie Myers, a travel industry expert, shares her journey of starting her own travel agency and disrupting the industry. She emphasizes the importance of managing time and being receptive to good ideas. Stephanie encourages entrepreneurs to create a business that aligns with their own vision and not someone else's.

She also discusses her flagship program, Travel Agent Runway, which helps travel agents build a rockstar online personal brand and automate their lead generation system. Stephanie's Travel Trend Summit brings together digitally savvy travel business owners to create a killer digital influence online. She also addresses the challenges faced by travel agents in competing with travel influencers and offers solutions to capture content and build brand awareness.

Takeaways

  • Manage time effectively and be receptive to good ideas.
  • Create a business that aligns with your own vision.
  • Build a rockstar online personal brand and automate your lead generation system.
  • Capture content and build brand awareness to compete with travel influencers.

At a glance…

00:00 Introduction and Background
03:01 Creating a Business in Your Own Vision
05:48 Building a Rockstar Personal Brand
12:32 Automating Lead Generation for Travel Agents
24:59 Capturing Content and Building Brand Awareness

Resources*Stephanie's* Links:

  • Website
  • Instagram
  • Facebook
  • Linkedin
  • Resource About the GuestSteph is a travel agent turned digital influencer and mentor in the travel industry.

She is the host of the Unplug In Paradise podcast, creator of the industry flagship program Travel Agent Runway, Founder of the Travel Trend Summit and was crowned Mentor of the Year at the recent Women In Travel Awards.

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"They were getting brand awareness...interested in what they had to offer"In this episode, Heather discusses the importance of being patient with marketing efforts. She shares the story of a client who was frustrated with the lack of sales despite seeing engagement and growth on social media.

Heather emphasizes the need to understand the marketing funnel and the different phases involved. She also highlights the importance of focusing on customer lifetime value and using strategies like the loss leader approach. Heather concludes by reminding listeners to be patient and persistent in their marketing efforts.

Takeaways

  • Marketing takes time and patience. It's not a quick fix.
  • Understanding the marketing funnel and its different phases is crucial for success.
  • Focus on customer lifetime value rather than just acquisition cost.
  • Consider using the loss leader strategy to attract new customers.
  • Follow-up and multiple touchpoints are essential in marketing.
  • Be persistent and don't give up too soon.

At a glance…

00:00 Introduction and Frustration with Marketing
03:01 The Importance of Patience in Marketing
05:41 Focus on Customer Lifetime Value
06:59 The Power of the Loss Leader Strategy
08:22 The Role of Follow-Up in Marketing
09:22 Persistence is Key in Marketing

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"The way that I build my bots is that they actually ask you questions."Jess Clark, an expert in using AI and ChatGPT, shares her tips for working smarter in business and avoiding overwhelm. She emphasizes the importance of using AI tools like ChatGPT to help prioritize tasks and delegate work. Jess also highlights the value of having a strong support system and being able to talk through challenges.

She discusses her own journey from working in marketing to starting her own business and how AI has transformed her productivity and success. Jess offers programs and memberships to help B2B service-based coaches and course creators leverage AI in their businesses.

Takeaways

  • Use AI tools like ChatGPT to help prioritize tasks and delegate work
  • Build a strong support system to help navigate challenges
  • AI can transform productivity and success in business
  • Jess offers programs and memberships to help B2B service-based coaches and course creators leverage AI

At a glance…

09:45 Jess's Background and Business Journey
12:42 Jess's Current Business and Programs
16:13 Case Study: Transforming a VA's Business
26:51 The Future of AI and ChatGPT
29:18 Ideal Clients and How to Connect with Jess
32:34 Creating Content with AI and ChatGPT

Resources*Jess'* Links:

  • Instagram
  • Website
  • Resource -$7 membership About the GuestMeet Jess Clark, The ChatGPT Queen, a trailblazer in AI-powered business transformation. With a passion for empowering women entrepreneurs, she has guided over 1,200 women in leveraging ChatGPT to revolutionize their businesses. Her thriving membership community boasts over 200 members (including one adventurous man!), all eager to harness the power of AI.

Drawing from 13 years of diverse marketing experience across small business, corporate, and government sectors, she brings a wealth of knowledge to her role. As a proud mum to Ella (5) and Gracie (2.5), she understands the delicate balance of business success and family life.

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"He had a 14 x return on ad spend. So he basically made $24 ,000 in revenue"In this episode, Heather talks about her experience helping a business owner named Pete with his marketing funnel. Pete runs a business called Veteran Community Business Chamber (VCBC), which supports entrepreneurship and small businesses within the military community. Heather explains the process they went through to create a landing page, write copy, and create video ads for Pete's business. She also discusses the importance of systems and testing in growing a business.

Takeaways

  • Systems and teams are crucial for business success.
  • A well-designed marketing funnel can generate leads and revenue.
  • Copywriting and video ads are important components of a marketing campaign.
  • Testing different strategies and offers is essential for long-term growth.

At a glance…

03:00 Results and Promotion of VCBC
04:27 Creating a Landing Page and Copywriting
06:18 Video Ads and Targeting
09:40 Testing Different Entry Points

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"I think it's all the small little things that kind of build up and you're kind of still testing the waters"#117: What Kim Lavender has learned as an archer on her way to the Olympics

In this conversation, Heather interviews Kim, an archer preparing for the Olympics. They discuss Kim's journey in archery, her training schedule, and the challenges she faces. Kim shares mindset tips, including visualization and finding moments to switch off. She emphasizes the importance of self-belief and trusting oneself. Kim also talks about the support team she has, including her family and partner.

They discuss the process of qualifying for the Olympics and the upcoming competitions. Kim shares her rituals, such as spending time in nature and practicing meditation. She emphasizes the need for confidence, self-belief, and prioritization in both sports and business.

Takeaways

  • Visualization and positive thinking are powerful tools for maintaining a positive mindset and achieving goals.
  • Having a support team and finding the right people to provide different types of support is crucial.
  • Self-belief and trusting oneself are key to success in any endeavor.
  • Qualifying for the Olympics involves earning quota spots for the country and then competing for individual or team spots.
  • Rituals, such as spending time in nature and practicing meditation, can help with mental clarity and relaxation.
  • Digital marketing offers the advantage of traceability and targeted advertising, allowing for precise audience reach and measurable results.
  • Making incremental improvements and testing different strategies are key to success in digital marketing.

At a glance…

03:04 Starting Archery and Late Bloomers
05:59 Deciding to Aim for the Olympics
08:03 Qualifying for the Olympics
14:01 Mindset Tips for Success
21:01 Rituals for Mental Clarity and Relaxation

About the GuestKim is a seasoned digital marketing and communication specialist with a strong background in crafting engaging content and managing digital platforms. Known for managing successful campaigns, Kim's expertise includes audience-centric content creation, social media management, and data-driven analytics.

Beyond the digital realm, Kim is also an elite archery athlete at the NSW Institute of Sport with aspirations for the 2024 Paris Olympics. Kim's commitment to hitting the target makes her the perfect choice to assist you in reaching your digital marketing goals.

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"I'm ready to double down on that and really kind of restructure some of what we're doing in our business."In this episode, Heather shares some big news about the future of the podcast. After running it for over a year, she is making some exciting changes to focus on her business and upcoming events.

She discusses how insights from past guests have inspired her to restructure her business, Website Love, to deliver even better results for her clients. As a result, she will be shifting to a once-a-week podcast release schedule to allow for more focus on business growth and balance in her life.

Thank you for your amazing support over the past year.

At a glance…

00:00:27 - Business Plans for the Next Six Months
00:00:38 - Upcoming Events and Webinars
00:01:10 Restructuring for Business Growth.
00:03:08 - Creating a Business That Fits Your Lifestyle

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"You want to build your community where your audience is at"In this conversation, Heather interviews Chris Catania, a community building expert, about the importance of community in business. They discuss the three key elements of community building: being community-led, creating shared value, and thinking long-term. Chris emphasizes the need for leaders to integrate community into their mindset and involve their staff and customers in the community-building process. He also highlights the importance of choosing the right platform for community engagement and avoiding reliance on social media platforms. Chris offers his expertise to leaders who are interested in building and sustaining communities in their businesses.

Takeaways

  • Being community-led and integrating community into the business mindset is crucial for success.
  • Creating shared value for both staff and customers is essential in community building.
  • Choosing the right platform and avoiding reliance on social media is important for long-term community sustainability.
  • Community building is a journey and requires experimentation and exploration.
  • Leaders should seek support and guidance from other community-driven leaders.

At a glance…

09:14 Starting a Community and Choosing the Right Platform
25:13 Shifting to a Community-Led Mindset
29:06 The Advantages of Community in Business
35:39 Conclusion and Final Thoughts

Resources*Chris'* Links:

  • Website
  • Linkedin
  • Resource - Check out Chris' book email list. Listeners can text: COMMUNITY FIRST to 33777 to get more info and a free download assessment. About the GuestChris is an award-winning enterprise community builder, futurist and workplace collaboration expert. For more than 20 years, he has helped organizations leverage the power of community and collaboration to deepen trust, increase loyalty, build better products, drive engagement, save millions in costs and grow top-line revenue.

As a speaker, advisor and strategist, Chris has helped organizations transform disengaged customers into loyal and passionate brand advocates. He has led companies to create a digital workplace that connects and builds strong employee relationships and networks. Currently, Chris is Head of Community at Esri. He speaks, advises and leads workshops to empower leaders to leverage community as a strategic asset in the workplace and a competitive advantage in the marketplace.

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"We did keyword research ... We used a lot of hooks and headlines ... And then we filmed all that content."Heather discusses her recent work in content marketing for various businesses, including accountants, plastic surgeons, physios, and restaurants. She explains how she helps these businesses create engaging and effective video content for their websites, social media, and marketing funnels. Heather emphasizes the importance of great content for successful advertising and email marketing. She also encourages listeners to find projects in their businesses that they enjoy and to focus their time and energy on those areas.

Takeaways

  • Content marketing is crucial for successful advertising and email marketing.
  • Creating engaging and effective video content is essential for businesses.
  • Finding projects in your business that you enjoy can fuel your passion and success.
  • Outsourcing or building systems and automations can free up time for tasks you don't enjoy.

At a glance…

00:00 Introduction and Exciting Projects
01:22 The Importance of Content Marketing
09:18 Coaching and On-Site Shoots
11:39 Finding Joy in Your Business

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"What would the future look like if we didn't take on client work anymore? Can we make this a reality?"In this conversation, Chris Do discusses tactics for growing brands and businesses smarter, while avoiding overwhelm and hustle culture. He shares his personal tips and experiences, including setting boundaries with clients, prioritizing sustainable work practices, and finding freedom in his career.

Chris also reflects on mistakes he made in his earlier years and the importance of having a business coach. He shares some of the most profound lessons he has learned from his mentor. One key lesson is the importance of saying what you think and being honest in communication.

Chris shares a story of how his straightforward approach won him a high-paying logo design project. He also emphasizes the importance of charging what you're worth to attract better clients. Chris discusses his coaching community, The Future, which aims to support 1 billion people in doing what they love.

Takeaways

  • Work smart and prioritize sustainable work practices to avoid overwhelm and burnout.
  • Set boundaries with clients and prioritize projects that align with your values and goals.
  • Find freedom in your career by aligning your work with your passions and purpose.
  • Reflect on past mistakes and learn from them to improve future decision-making.
  • Consider working with a business coach to gain valuable insights and guidance. Say what you think and be honest in communication to build trust and strong relationships with clients.
  • Let go of stressful ideas and be a direct communicator to win trust and respect from clients.
  • Charge what you're worth to attract better clients who value your work and are willing to pay for it.
  • Join coaching communities like The Future to receive guidance and support in pursuing your passion and making a living doing what you love.

At a glance…

09:04 Finding Freedom in Your Career
14:30 Learning from Mistakes
21:10 Letting Go of Stress and Being a Direct Communicator
25:56 Charging What You're Worth to Attract Better Clients
31:12 Joining The Future: A Coaching Community for Pursuing Your Passion

Resources*Chris'* Links:

  • Website
  • Instagram
  • Linkedin About the GuestChris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

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"Remember that there is always going to be another solution"In this episode, Heather discusses the power of recommendations and how they influence our choices in using certain tools or products. She uses the example of CRM systems recommended by two different business training groups she is a part of. Heather emphasizes that while recommendations are valuable, it's important to consider if there might be better options available. She advises listeners to focus on their specific needs and the features they require in a tool, and to seek recommendations from others in similar situations. Ultimately, the tool itself doesn't matter as much as the knowledge and understanding of how to use it effectively.

Takeaways

  • Recommendations from trusted sources can heavily influence our choices in using certain tools or products.
  • It's important to consider if there might be better options available, even if a trusted source recommends a particular tool.
  • Focus on your specific needs and the features you require in a tool, and seek recommendations from others in similar situations.
  • The tool itself doesn't matter as much as the knowledge and understanding of how to use it effectively.

At a glance…

00:00 The Power of Recommendations
01:01 Considering Better Options
06:42 The Importance of Understanding and Knowledge

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"How can we keep things the same and leverage what we already have..."Leanne Woff, founder of Audacious Empires, shares three tips for business growth: systems thinking, getting clear on priorities and capacity, and radical proactivity. She emphasizes the importance of viewing the business as a whole system and leveraging existing resources. Leanne also highlights the need for clear roles and documented processes within a team to improve efficiency.

She offers OBM Academy for business managers and contractors to upskill and learn how to provide better support to CEOs and visionaries. Leanne's ideal clients are empire builders who want to scale their impact and make a difference in the world.

Takeaways

  • View your business as a whole system and leverage existing resources
  • Get clear on your priorities and capacity to avoid overwhelm
  • Be proactive in planning and anticipate potential issues
  • Invest in upskilling and training to provide better support to CEOs and visionaries
  • Empire builders can make a significant impact and scale their businesses

At a glance…

00:00 Introduction and Three Tips for Business Growth
02:50 Efficiency through Systems Thinking
03:04 Priorities and Capacity: Keys to Avoiding Overwhelm
06:56 Radical Proactivity: Planning for Success
15:14 Upskilling for Better Business Support
25:00 Efficient Communication and Project Management
30:04 Sharing Knowledge and Making an Impact
33:01 Final Thoughts and Inspiration

Resources*Leanne's* Links:

  • Audacious Empires Website
  • Leanne's Website
  • Instagram
  • Linkedin
  • Podcast
  • Resource About the GuestLeanne Woff is an award-winning Online Business Manager and Integrator, an OBM Coach and the driving force behind the powerhouse operations, systems & growth agency – Audacious Empires. She's also a people-loving, coffee spilling, mum, wife and incredible sister (just in case you were curious).

Leanne and her team have quickly become known as the empire builder’s secret weapon, delivering and implementing advanced & cutting edge business strategies and systems for their clients to achieve next-level growth & operations excellence.

Leanne's on a mission to, not only, transform the way online businesses are run but to support the growth, skills upgrade and earning potential of OBMs and the industry as a whole.

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"I just remember feeling so awkward and so embarrassed.."In this episode, Heather discusses the concept of worthiness and feeling like you belong. She shares a personal story of feeling unworthy when hanging out with a famous punk rock band. Heather reflects on how her mindset shifted after working with Tony Robbins and realizing that everyone has gifts and areas of expertise. She emphasizes that successful people are just people and encourages listeners to remember their own worthiness when interacting with others.

Takeaways

  • Feeling unworthy in the presence of successful people is a common experience, but it's important to remember that they are just people with their own struggles and insecurities.
  • Everyone has gifts and areas of expertise, and success is often a result of public-facing talents or opportunities.
  • Reflect on your own accomplishments and remember that you are worthy of being around amazing people.
  • Start new ventures and collaborations with confidence, knowing that everyone starts somewhere.

At a glance…

00:00 The Challenge of Feeling Worthy
03:25 Realizing Everyone Has Gifts
06:18 Reflecting on Your Accomplishments
07:17 Embracing Your Worthiness

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"The way we do it is by improving three things by 25%"Simon Severino shares his three habits and metrics for working smarter in his business. These habits include daily reflection on time allocation, a weekly dashboard with key metrics, and a monthly focus card. Simon emphasizes the importance of improving how you work, not just the work itself. He also discusses the role of these habits in balancing work and family life.

Simon's strategy sprints method helps online entrepreneurs improve their pipeline and sales through a 90-day coaching program. He highlights the value of building a community and shares tips for starting a paid community. Simon's book, Strategy Sprints, outlines his methodology and provides examples and checklists for implementing it. He also discusses his podcast, where he shares sales insights and his journey as a beginner investor.

Takeaways

  • Develop daily, weekly, and monthly habits to improve how you work and achieve better results.
  • Use metrics and dashboards to track key performance indicators and make data-driven decisions.
  • Building a community is a powerful marketing strategy that relies on trust and word-of-mouth recommendations.
  • Start a paid community by focusing on providing a safe space for members to work on their goals and leveraging their expertise.
  • The strategy sprints method helps online entrepreneurs improve their pipeline and sales in a 90-day coaching program.
  • Simon Severino's book, Strategy Sprints, provides a comprehensive guide to implementing his methodology.
  • Simon's podcast covers sales insights and his journey as a beginner investor.
  • Simplify your activities and focus on the ones that have the greatest impact on your business.
  • Positioning and pricing are key factors in increasing revenue and improving sales conversations.
  • Embrace your uniqueness and leverage it as your strategic advantage.

At a glance…

00:00 Working Smarter: Habits and Metrics
11:46 Building a Community: The New Marketing Strategy
15:04 Strategy Sprints: Improving Pipeline and Sales
23:32 Strategy Sprints Method: A 90-Day Coaching Program
26:39 Sales Insights and Beginner Investor Journey
30:15 Simplifying Your Activities for Better Results

Resources*Simon's* Links:

  • Website
  • Facebook
  • Instagram
  • Linkedin About the GuestSimon Severino has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar.

Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

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"I was like...this sucks"In this episode, Heather discusses conversion rate optimization (CRO) and shares three case studies of businesses that have successfully optimized their conversion rates. The first case study is about a chiropractor, where the optimization involved creating a compelling offer, improving the landing page, and using engaging video ads. The second case study is about a tutoring center, where the optimization focused on offering a free taster program, improving the landing page copy, and using vertical videos. The third case study is about a veteran-owned business community, where the optimization included a simplified signup process, personal video ads, and adding a sales team to the process. Heather emphasizes the importance of continuously tweaking and improving the conversion process to work smarter.

Takeaways

  • Conversion rate optimization (CRO) involves continuously improving the process of getting leads or making sales in a business.
  • Optimizing the offer, landing page, and ads are key components of CRO.
  • Creating compelling offers that excite potential customers is crucial for improving conversion rates.
  • Improving the landing page and making it mobile-friendly can significantly increase conversions.
  • Using engaging and native video ads that resonate with the target audience is essential for successful CRO.
  • Adding a sales team to the process can help convert leads into paying customers.
  • Continuous tweaking and incremental improvements are necessary for effective CRO.

At a glance…

01:55 Case Study 1: Optimizing a Chiropractor's Conversion Rates
05:16 Case Study 2: Improving Conversion Rates for a Tutoring Center
09:33 Case Study 3: Boosting Conversion Rates for a Veteran-Owned Business Community
13:22 The Importance of Continuous Tweaking and Improvement

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"How do I get these clients to be really excited about the numbers..."Melanie Miller, founder of The Profit Lovers, shares her insights on staying away from hustle culture and focusing on profit in business. She emphasizes the importance of knowing what generates profit and being profit-focused. Melanie advises against consuming excessive content and instead encourages taking action and testing ideas.

She also discusses the significance of understanding personal financial goals and aligning them with profit goals. Melanie highlights the need to prioritize and address friction points in business and offers her strategic guidance to female business owners with small teams.

Takeaways

  • Focus on profit and know what generates profit in your business.
  • Avoid consuming excessive content and take action instead.
  • Align personal financial goals with profit goals.
  • Prioritize and address friction points in your business.
  • Seek strategic guidance from experts to navigate business challenges.

At a glance…

00:00 Introduction and Anti-Hustle Culture
04:58 Focus on Profit and Knowing What Generates Profit
08:53 Aligning Personal and Profit Goals
13:43 Not Worrying About Expenses
28:37 Ideal Client and How to Work with Melanie
33:46 Final Words of Wisdom

Resources*Melanie's* Links:

  • Website
  • Instagram About the GuestMelanie Miller, creator of the Profit Lovers, has been clearing the path to increased profits for female business owners since 2010.

Melanie has developed a suite profit growth strategies crafted to the unique needs and challenges women face, with none of the "bro" hustle culture.

Oh, and there is no magical manifesting, just no-nonsense strategies based on real metrics for tangible results.

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"We have a ridiculous wake up call"In this episode, Heather shares her plans for a three-week trip to London and Greece and discusses how she is preparing to be away from her business. She emphasizes the importance of being realistic about what can be accomplished, moving proactive business activities to after the trip, planning and booking important things in advance, finding the best way to communicate with the team, and not feeling guilty about taking time off. Heather encourages listeners to prioritize self-care and create beautiful moments in their lives.

Takeaways

  • Be realistic about what you can accomplish while you're away.
  • Move proactive business activities to after the trip.
  • Plan and book important things in advance to save mental energy.
  • Find the best way to communicate with your team while you're away.
  • Don't feel guilty about taking time off and prioritize self-care.

At a glance…

05:22 Being Realistic and Managing Tasks
07:41 Planning and Booking in Advance
09:34 Effective Communication with the Team
11:01 Embracing Time Off and Self-Care

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"Those are the things that AI can do and are probably going to be quite good at"Dr. Nici Sweaney discusses the benefits of AI-powered automation in business and the importance of women's involvement in AI. She introduces her AI Powered Business Academy (AIPBA) and explains how it helps business owners and their teams learn and implement automation strategies. Nici also shares her insights on the future of AI-generated content and the role of human expression in distinguishing it from reality. She emphasizes the need for women to embrace AI and be part of shaping its development for social good.

Takeaways

  • AI can automate repetitive tasks and provide basic advice and strategy in business.
  • AI tools like ChatGPT and Gemini can be used to automate lead generation, social media content, and research.
  • AI can optimize business operations and free up time for higher-order thinking and problem-solving.
  • Nici's business, AI Her Way, teaches women how to use AI to delegate tasks and improve productivity.
  • Nici also trains virtual assistants and coordinators to use AI tools in their work. AI-powered automation tools can help businesses save time and increase efficiency
  • Business owners can empower their teams to learn and implement automation strategies
  • AI-generated content is improving, but human expression and storytelling are still important for authenticity
  • Women's involvement in AI is crucial for addressing bias, ethics, and creating a better future
  • Nici Sweaney's AI Her Way offers an AI-Powered Business Academy and consultancy services to help businesses leverage automation

At a glance…

06:06 Automating Lead Generation with AI
10:43 Using AI to Conduct Research
21:48 The future of AI-generated content and human expression
30:09 Women in AI: Shaping the future for social good

Resources*Nici's* Links:

  • Website
  • LinkedIn
  • Instagram
  • Facebook
  • Youtube
  • Resource About the GuestDr Nici Sweaney is an experienced academic and data science professional with nearly 20 years working in Australian Universities and consulting for global organisations like the UN and World Bank.

She is recognising the gender gap in generative AI era, she launched Ai Her Way, an AI consultancy firm guiding female-founded businesses on ethical, "AI-first" practices to improve operational efficiency and gender equality.

Nici is dedicated to making AI an accessible tool for positive change, through consulting, teaching, workshops, and speaking engagements that share her expertise in responsible AI deployment.

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"How do you welcome people in?"Heather shares her takeaways from speaking at the Travel Trend Summit in Australia. She emphasizes the importance of catering to your market, building a strong community, focusing on a niche, and incorporating elements of surprise. Heather provides examples of how these strategies were implemented at the summit, such as using specific stories and examples for the travel professional audience, creating a private podcast and Facebook group for attendees, and organizing surprise experiences like mermaids and flash mobs. She encourages listeners to bring more fun into their businesses and stay connected with their communities.

Takeaways

  • Cater your talk or content to your specific market or audience.
  • Focus on building a strong community and provide excellent onboarding experiences.
  • Identify and serve a niche market to better support their specific needs.
  • Incorporate elements of surprise to create memorable experiences for your customers and team.

At a glance…

00:00 Introduction to the Travel Trend Summit
01:25 Catering to Your Market
04:50 The Power of Niche
05:19 Creating Memorable Experiences
09:09 Conclusion and Future Guests

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"Make it very easy for the person to burn less brain calories when they're seeing your content"Rebecca Flint, a graphic designer and branding expert, shares three tips for growing a business smarter and staying sane:

1) Start scrappy and build the plane as you're flying it.

2) Don't wait for perfection, just get your message and content out there

3) Celebrate your wins, no matter how big or small.

Rebecca also discusses her new program, the Canva Society, which helps business owners and content creators master Canva and create consistently branded content. She highlights the latest features of Canva, such as Magic Studio and Resize and Magic Switch, and emphasizes the importance of minimalistic design and making it easy for viewers to consume your content.

Takeaways

  • Three tips for growing a business smarter and staying sane
  • The Canva Society helps business owners and content creators master Canva and create consistently branded content
  • Latest features of Canva include Magic Studio and Resize and Magic Switch
  • Minimalistic design and making it easy for viewers to consume your content

At a glance…

00:36 Three Tips for Growing a Business Smarter and Staying Sane
08:34 Growing a Strong Community
12:53 Introducing the Canva Society
13:38 Program Structure and Benefits
16:16 Launching the Canva Society
22:26 Latest Features of Canva
27:06 Design Trends and Content Tips
29:17 Joining the Canva Society
31:29 Final Words of Wisdom

Resources*Rebecca's* Links:

  • Website
  • Instagram
  • Just Rebecca's waitlist page for The Canva Society About the GuestRebecca is a seasoned entrepreneur driven by her passion for design and branding. With over 20 years of hands-on experience in owning small businesses spanning the design and fitness sectors, she possesses a wealth of knowledge and expertise.

Having previously served as a Senior Community Manager at Canva and currently recognised as a Canva Verified Expert, Rebecca seamlessly blends her extensive background with her role as a brand design coach at The Canva Society. Through her guidance, solopreneurs, small business owners, and content creators are empowered to craft visually compelling brand identities and content strategies that not only bolster revenue but also establish a commanding presence within their respective niche markets.

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"How do you focus on growing your revenue...."In this episode, Heather shares her experience at the Business Blueprint conference in the Philippines. She discusses three main topics: mindset, business, and team. Under mindset, she emphasizes the importance of getting out of your comfort zone, doing what makes you happy, being more thoughtful, defining your own version of success, and practicing daily gratitude. In the business section, she talks about growing revenue while decreasing the time earning it, focusing on 1% improvement at a time, being in the business of experiences, using AI agents to streamline business processes, and systematizing everything. Finally, under team, she highlights the significance of creating big hairy audacious goals, keeping the team informed, and setting clear expectations.

Key Takeaways

  • Get out of your comfort zone and do what makes you happy.
  • Be more thoughtful and define your own version of success.
  • Practice daily gratitude and focus on 1% improvement at a time in your business.
  • Be in the business of creating great experiences for your customers.
  • Consider using AI agents to automate tasks and systematize everything in your business.
  • Create big hairy audacious goals and keep your team informed.
  • Set clear expectations with your team and communicate effectively.

At a glance…

00:00 Mastering Mindset: Stepping Out of Your Comfort Zone
10:01 Creating a Strong Team: Big Hairy Audacious Goals and Clear Expectations

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"Always look at the numbers first because the numbers tell the story"In this conversation, Jenny Stilwell shares her expertise in helping businesses overcome overwhelm and achieve growth. She emphasizes the importance of focus, particularly on ideal clients and best-fit marketing strategies. Jenny also highlights the significance of building and maintaining relationships in business. She discusses her professional journey, including her experience as a CEO and her current role as a consultant. Jenny introduces her book, 'The 7% Club,' which explores the challenges faced by businesses aiming to grow beyond two million in turnover. She provides insights into her approach with clients, focusing on improving cash flow and simplifying processes.

Takeaways

  • Focus on your ideal clients and best-fit marketing strategies to overcome overwhelm and achieve growth.
  • Building and maintaining relationships is crucial for business success.
  • Improving cash flow and simplifying processes are key steps in business growth.
  • Strive for freedom, choice, and a better life as you progress in your business journey.

At a glance…

00:36 Tangible Tips for Overcoming Overwhelm and Stress
04:19 The Importance of Relationships
07:18 Jenny's Professional Journey
09:21 The 7% Club
13:33 Helping Clients Reach the Next Level of Growth
16:14 Steps to Take with Clients
22:18 The Difference Between Low Seven Figures and Close to 10 Million
24:48 The Role of Simplification in Business Growth
27:14 Future Plans for Jenny's Business
29:04 Ideal Clients and Where to Learn More

Resources*Jenny's* Links:

  • Website
  • Podcast
  • LinkedIn
  • Resource About the GuestJenny Stilwell is a Strategy Advisor and Business Mentor, and provides strategic advice to help business owners upscale from 7 to 8 figures in a manageable and profitable way.

She has had CEO roles running others companies, including running a publicly listed company, and has grown several of her own consulting practices. She is the author of The 7% Club: how to be one of the 7% of businesses that make it beyond $2M in turnover.

Jenny helps her clients focus on people, structure, strategy and shifting the owner's role from being immersed in day-to-day operations, to that of a more strategic CEO. Her clients are able to build valuable businesses with strong foundations, a capable team and profitable results, which in turn enables them to have a better life.

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"It has been a year since I started the Hustle Rebellion podcast"In this episode, Heather celebrates the 100th episode of the Hustle Rebellion podcast and thanks her listeners for their support. She introduces a gift for her audience, which is a guide called '2024 Guide to Stop the Hustle' that features tips and wisdom from 48 experts she has interviewed over the past year. Heather mentions some of the experts included in the guide and encourages her listeners to visit HustleRebellion.com to download it. She also acknowledges the listeners from various countries around the world and expresses her gratitude.

Takeaways

  • The Hustle Rebellion podcast has reached its 100th episode and Heather expresses her gratitude to the listeners for their support.
  • Heather introduces a gift for her audience, which is a guide called '2024 Guide to Stop the Hustle' that features tips and wisdom from 48 experts she has interviewed over the past year.
  • The guide provides valuable insights and advice on working smarter in business, and listeners can download it from HustleRebellion.com.
  • Heather acknowledges the listeners from various countries around the world and thanks them for being a part of the podcast.

At a glance…

00:00 Celebrating 100 Episodes
09:24 Gratitude for the Global Audience

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"The best sales presentation is the one you haven't invented yet."In this conversation, Cary Chessick shares three tips for growing and scaling a business without overwhelming stress. The first tip is to pitch before product, meaning entrepreneurs should focus on creating a compelling sales script before developing their product or service. The second tip is to create a system for sharing data between sales and marketing teams, known as the sales and marketing pendulum. The third tip is to stack rank revenue, prioritizing tasks that generate the most money in the shortest period of time. Cary also discusses his own journey and offers coaching services to CEOs and revenue-focused professionals.

Takeaways

  • Pitch before product by creating a compelling sales script before developing the product or service.
  • Implement a system for sharing data between sales and marketing teams to optimize communication and improve conversion rates.
  • Prioritize tasks that generate the most revenue in the shortest period of time to increase efficiency and reduce stress.
  • Cary Chessick offers coaching services to CEOs and revenue-focused professionals.

At a glance…

01:24 Tip 1: Pitch Before Product
27:01 Key Milestones and Lessons Learned
34:40 Coaching and How to Work with Cary
37:19 Final Words of Wisdom

Resources*Cary's* Links:

  • Website
  • LinkedIn About the GuestCary is the Founder and CEO of Profitology.com, specializing in executive coaching in Sales, Marketing, and Execution. With over 10,000 coaching sessions under his belt, he's been recognized as Ernst & Young's Midwest Entrepreneur of the Year and an American Business Awards' finalist.

Cary's leadership at Restaurant.com propelled it to 18,000 participating merchants and 5 million consumers, earning accolades such as Chicago Tribune's Top Workplaces and a Gold Steve Award. Cary holds a B.S. in Psychology from the University of Illinois, a JD from DePaul College of Law, and certifications in Emotional Intelligence and mediation.

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"More and more things started falling through the cracks"In this episode, Heather discusses the topic of hiring and firing in a business. She shares a conversation she had with a friend who was struggling with an employee who was not performing well. Heather emphasizes the importance of being quick to fire and slow to hire, even though it can be challenging. She highlights the need to find the right person for the role and how training and systems may not always solve the problem. Heather encourages listeners to be okay with letting go of someone who is not suited for the job and to focus on finding the right fit for their team.

Takeaways

  • Be quick to fire and slow to hire.
  • Finding the right person for the role is crucial.
  • Training and systems may not always solve performance issues.
  • It's okay to let go of someone who is not suited for the job.

At a glance…

03:26 Finding the Right Fit for Your Team
07:12 Closing Remarks and Announcement

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"These doors have always been there."In this conversation, Rick shares his journey from building a company with 600 employees to becoming a ghostwriter. He provides tips on overcoming overwhelm and the importance of saying no. Rick also discusses the joys and challenges of running a large business and the doors it opened for him.

Rick's story highlights the power of following your passion and the impact of storytelling in business. He discusses his focus on writing and his plans for the future. Rick also talks about his ideal clients and his approach to scaling his ghostwriting services. He introduces his new program, Ink to Impact, and shares where listeners can stay connected with him. The conversation concludes with Rick emphasizing the importance of focusing on the return on heartbeats rather than the return on investment.

Takeaways

  • Learn to say no and prioritize your time to avoid overwhelm.
  • Rest and recuperation are essential for long-term success.
  • Outsource tasks that you're not good at to focus on your strengths.
  • Doors of opportunity open when you build a successful business.
  • Ghostwriting allows entrepreneurs to share their stories and leave a legacy. Focus on your passion and give it your all.
  • Don't limit yourself to being just one thing; explore different interests and roles.
  • Identify your ideal clients and create a scalable process for working with them.
  • Consider launching programs or services that allow you to work with more clients.
  • Shift your focus from return on investment to return on heartbeats, prioritizing the impact you have on others.

At a glance…

08:03 Building a Company with 600 Employees
19:13 The Joys and Challenges of Running a Large Business
25:04 Transitioning to Ghostwriting
30:26 The Ghostwriting Process
35:09 Publishing and Launching the Book
35:51 Number of Books Written
36:32 Continuing the Journey
37:06 Being More Than One Thing
38:08 Ideal Clients and Scaling
40:07 Introducing Ink to Impact
41:23 Staying Connected with Rick
43:24 Return on Heartbeats

Resources*Rick's* Links:

  • Twitter
  • LinkedIn
  • Resource About the GuestRick is a ghostwriter for entrepreneurs, CEOs, executives and coaches with no time to write, and who understands the leverage, power and legacy that comes with not only being a published author, but more so the person who "wrote the book on it."

With a background as a founder and CEO, he navigated his company from zero employees to over 600 across 29 US states. Following a successful exit, Rick transitioned into into coaching growth-minded entrepreneurs, guiding them to and through their first 7-figures of revenue.

Rick authored a book detailing his entrepreneurial experiences and soon found himself assisting other entrepreneurs and coaches in penning their own stories.

Rick boasts a diverse range of experiences, including living amongst Vikings on a remote island in the Arctic Circle, indulging in whale meat, mingling with Puffins, and even given an honorary Viking name.

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"We need someone to teach them"Heather discusses her experience developing curriculum for courses at the Center for Continuing Education at the University of Sydney. She shares the importance of case studies, storytelling, multimedia, workshopping, statistics and facts, and strategy and mapping in creating a successful course. Heather emphasizes the need for well-researched content and engaging delivery to ensure a valuable learning experience.

Takeaways

  • Case studies, storytelling, and multimedia are effective tools for engaging learners and illustrating key concepts.
  • Workshopping allows for active learning and encourages participants to apply what they've learned.
  • Using well-researched statistics and facts adds credibility to the course content.
  • Creating a clear strategy and mapping out the course structure helps learners understand and retain information.

At a glance…

01:04 New Courses and Curriculum Development
07:43 Using Statistics and Facts
08:08 Creating a Clear Strategy and Mapping
09:28 Putting It All Together

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"I don't think you should invest money in it."Iris, the founder of inSync Design, shares her journey of starting and growing her contemporary jewellery business. She stumbled upon her niche market of museum stores and quickly gained success by creating unique and brightly coloured brooches. Over time, she expanded her product range and started selling online. Iris emphasizes the importance of taking breaks and stepping back to reassess when feeling overwhelmed. She also highlights the power of email campaigns and customer reviews in driving sales. Iris's definition of success has shifted to prioritizing a balanced lifestyle and customer satisfaction.

Takeaways

  • Finding a niche market can lead to unexpected success.
  • Taking breaks and reassessing can help overcome overwhelm and stress.
  • Email campaigns and customer reviews are effective marketing tools.
  • Success should be defined by personal fulfilment and a balanced lifestyle.

At a glance

00:48 Starting inSync Design
03:12 Early Success and Expansion
06:05 Finding the Niche Market
08:29 Current Project: Leather Trays
10:50 Dealing with Overwhelm and Stress
12:28 Transitioning to Online Sales
14:37 Effective Email Campaigns
19:22 Social Media Strategy
23:56 Redefining Success and Growth
27:31 Advice for Overwhelmed Business Owners

Resources*Iris's* Links:

  • Website
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest About the GuestIris, the founder of inSync Design, boasts an impressive track record in the design industry. With over 23 years of experience as a small business owner and 17 years dedicated specifically to inSync design, Iris has made a significant mark in the field.

Her talent and expertise have been recognized with 10 international awards, and her creations have graced the pages of numerous international magazines. Notably, inSync designs have been worn by SBS news readers and female politicians on multiple occasions, cementing their reputation for elegance and sophistication. Additionally, Iris's work has been featured in 9 prestigious international design books.

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"There's two thirds of the market out there that wants something else."In this episode, Heather shares her experience conducting a three-part training series for a corporate company and highlights three key learnings from the marketing team at Panasonic.

Heather also offers her training services and shares examples of companies she has recently trained.

Takeaways

  • The value of brainstorming with your team to generate innovative ideas.
  • The internet is the great equalizer, allowing small companies to compete with larger corporations in digital marketing.
  • The importance of having a growth mindset and being willing to try new things in your marketing strategies.

At a glance…

01:06 The Value of Brainstorming with Your Team
06:45 The Importance of Trying New Things

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"People having more fulfilment in their life....be with the people they love."Kim Yabsley, founder of Growology, shares insights on finding and securing grants for businesses. She emphasizes the importance of strategic thinking, building a business that aligns with your lifestyle, and investing in personal and professional development. Kim discusses her approach to working with clients, scaling her business, and launching new membership options. She also provides tips for managing overwhelm and staying grounded. Kim highlights the potential of grants as a growth strategy and offers resources for businesses interested in exploring grant opportunities.

Takeaways

  • Think strategically and keep it simple when growing your business.
  • Invest in personal and professional development to continue learning and growing.
  • Build a business that aligns with your lifestyle and allows you to do what you love.
  • Grants can be a valuable growth strategy for businesses, but a strategic approach is necessary for success.

At a glance…

02:17 Tips for Growing Your Business Smarter
04:18 Starting a Grants Business
06:23 Case Study: Helping a Theme Park Secure Grants
09:05 Determining What to Spend Money on for Personal Development
10:49 Working with Clients and Scaling the Business
13:12 Launching a New Membership Option
17:05 Marketing and Launch Plans
20:30 Managing Overwhelm and Staying Grounded
23:20 Chances of Getting a Grant and How Many to Apply For
26:08 Preparing to Work with Growology

Resources*Kim'*s Links:

  • Facebook
  • Instagram
  • LinkedIn
  • Podcast links: Apple | Spotify | Amazon | Google
  • Resource About the GuestKim Yabsley is a renowned Funding Acquisition Specialist with a rich history in writing strategy and submissions for the government environment. With experience in both public and private sectors, she has worked as a communication specialist and is known for her consultancy specialising in culture change for corporate and government clients.

An international author and speaker on building better culture, Kim's expertise extends to supporting small to medium businesses in various areas, including recovery from natural disasters, commercialising innovation, providing strategic advisory services, securing public funding, and scaling businesses.

As the go-to girl for understanding available funding, Kim's unique approach helps businesses shape their strategy to secure grant funding, enabling growth.

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"One of the artists at the meeting says to us - I am not happy"In this episode, Heather shares her experience running a company called 911 Art in San Diego. The company organized art, fashion, and music events in various venues. Heather discusses their marketing strategy, which involved distributing postcards and promoting shows through a small magazine. She also talks about the challenges of running the shows and making sales. The conversation then shifts to the topics of abundance vs scarcity mindset, collaboration vs doing everything yourself, and creating win-win relationships in business.

Takeaways

  • Running events requires careful planning and coordination of various elements such as venue selection, marketing, and artwork display.
  • Old-school marketing methods like distributing postcards can still be effective in promoting events.
  • Having a scarcity mindset can limit opportunities for growth, while an abundance mindset allows for more possibilities.
  • Collaboration can lead to bigger opportunities and a larger share of success.
  • Creating win-win relationships with suppliers, clients, and referral partners is crucial for business growth.

At a glance…

01:01 Organizing Art, Fashion, and Music Events
03:49 Building a Website and Promoting Shows
05:16 Running the Shows and Commission Sales
07:09 Abundance vs Scarcity Mindset
08:05 Collaboration vs Doing Everything Yourself
08:35 Creating Win-Win Relationships

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"I made it a point of getting to know millionaires and millionaire business people." In this conversation, Matt Raad discusses the themes of overwhelm and burnout that he has noticed in today's world. He shares his own journey of creating a unique lifestyle business and provides tips for dealing with moments of high growth and…

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"Just 15 months before that, he was almost 50 years old, he was driving taxis and he was delivering pizzas.." In this episode, Heather shares the story of Scott Ryan, an Australian actor who achieved success later in life. She emphasizes the importance of believing in oneself and shares examples of successful individuals who started…

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"Don't go for the A plus right away... You don't have to perfect it before you launch it" In this episode, we are joined by Sonia, a successful business owner with multiple ventures who is now making a difference with her training programs. She emphasizes the importance of trusting that everything will be okay, taking…

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"So there I am, top of this high rise....helping them launch this new retreat idea.." In this episode, Heather recalls a meeting with the CEO of The Entourage where they discussed launching retreats. During the meeting, the CEO complimented Heather on her humility, which led her to question the importance of humility in life and…

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"Every single person in this world has two lives, and their second life starts when they realise they only have one" Jackson Millan shares his insights on managing stress and high growth in business, time management and productivity, building a business portfolio, creating a personal lifestyle, and managing and leading a team. He also provides…

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"I embarked on a journey in a suburb I didn't know anything about" In this episode, Heather shares a personal experience from her time working as a director of crew for a promoter. She recounts a moment when she realized the importance of delegation and the impact it can have on personal and professional growth.…

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"Lets try get a webinar that's selling a $1000 offer" Heather interviews Kate McKibbin, founder of HelloFunnels, about managing stress, structuring time, and building effective funnels for course creators. Kate shares tips on staying grounded during high-growth periods and using structured scheduling to optimize productivity. Kate emphasizes the need for course creators to have a…

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"It was a great time in my life, but within three weeks it ended" In this episode, Heather shares her personal experiences with breakdowns and burnout as an entrepreneur. She discusses a previous business venture and the signs of distress and isolation that she observed in her co-founder. Heather then recounts the breakdown that occurred…

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"It's not what you make, it's what you take home" Emma discusses her background in corporate and coaching, and how she works with clients to achieve their goals. She shares a case study of a client who tripled her revenue in six months. Emma also addresses common challenges in pricing beliefs and lead generation, and…

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"This man was so passionate...that he does every single day" In this episode, Heather tells a story about a man named Guy Dunstan and his daily ritual of taking the temperature of the ocean and drawing chalk pictures on the beach. She highlights the beauty of Manly, a beach community in Australia, and the passion…

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"Why can't I go as fast as them, but I discovered we are in the wrong place" In this episode, we dive into the concept of embracing uncertainty and building emotional fitness with special guest Joe Pane. Joe shares practical tips for overcoming overwhelm and navigating the challenges of growing a business. We also discuss…

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"I can't believe I just gave you that advice" In this episode, Heather shares her experience of joining a networking call and the themes that emerged from the conversation. She discusses the importance of asking for help and being honest about what you're not good at. Heather also emphasizes the value of being around good…

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"Everybody is going through challenges.....none of us are any different" In this conversation, Kevin Thompson shares his insights on building meaningful relationships and the power of appreciation. He emphasizes the importance of reaching out to others during times of stress and overwhelm, and highlights the value of being of service to fellow entrepreneurs. Kevin also…

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"One simple idea can have such a big effect" How a hot day turns into learning about the Kindness Factory! The Kindness Factory is a global movement started by former cricketer Kath Koschel. This not-for-profit organization aims to promote kindness through educational programs in schools, with the goal of creating a kinder world for future…

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"You've got to know what activities actually take to grow your business...I now have 11 metrics or action" Andrew Woodward, a wealth coach, shares his journey of perseverance and success in business. He provides tips for dealing with stressful moments and identifies key activities for business growth. Andrew emphasizes the importance of trusting your own…

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"It's time to think differently" In this episode, Heather discusses her plans for the year ahead and how she intends to achieve her goals. She emphasizes the importance of believing in bigger things and thinking differently. She also talks about creating a list of what not to do, identifying team needs, and defining her role…

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"We need more touchpoints, we need more building relationships with people..." In this conversation, Natalie Alaimo shares her expertise in marketing and Facebook ads. She discusses the importance of grounding oneself during hectic times and shares tips for staying focused and balanced. Natalie explains her role in optimizing funnels and using ads to amplify them.…

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"There are listeners in 25 countries..." In this episode, Heather shares her plans and goals for the year ahead, both for her business and personal life. She emphasizes the importance of focusing on one core project each year and reveals that her main focus for 2024 is growing her own community through live events. Heather…

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"It doesn't matter if you are a winner or a finalist, the psychology is the same" Heather welcomes Jemimah Ashleigh to the show, unraveling the story of their unexpected encounter at an event! Jemimah shares her tried and tested tactics for getting visibility in your business, including the power of business awards, and how winning…

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"Congratulations on being in business and getting this far" Heather reflects on the end of the year and shares her plans for the holiday season, which include a trip to California with her partner. They will visit Las Vegas, San Diego, and Palm Springs, before heading to Northern California to spend time with her family. …

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"Be realistic - I learnt this a number of years ago" Heather chats with Sharon Jurd, a successful entrepreneur who owns nine different companies. Sharon shares her insights on how to navigate the chaos and overwhelm of high-growth periods, emphasizing the importance of having an ideal week and being disciplined with time management. She also…

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"This developer wanted a cut of all sales" Heather shares a case study of a business that came to her in a state of stress and frustration. The business had been working with a developer overseas for two years, but their website still didn't work. The business, a training company for hairdressers, needed a robust…

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"It's not what we want to tell them" Heather chats with Kelly Irving, a book publishing and editing expert. Kelly shares valuable insights on taking your book idea out of your head and into reality, and how just 15 minutes of focused writing can make a huge difference. Learn about her incredible community of authors…

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"I keep trying and I cannot do the job" Ever wondered if you have the right business or role in your business? Heather dives into the analogy of being “the wrong truck for the job”. Inspired by her interview with Joe Pane, she tells the story of a small pickup truck in the Aussie outback…

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"I am really clear about my NO list" Heather welcomes guest Kathy Rhodes to discuss how to maintain a state of happiness while experiencing growth in business. Kathy shares her philosophy of "monk state happiness" and explains the importance of eradicating and managing stress. She offers tips for staying grounded and maintaining a positive mindset…

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"We would hit the streets of San Diego to pass out postcards that promoted our upcoming events" Are you making the most of your network? Heather shares 3 stories about the importance of relationships, inspired by a recent interview with Kevin Thompson (coming soon to the pod!) From running art, fashion and music events to…

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"I was a 12 year old kid...cold calling businesses" Sometimes people know they are an entrepreneur when they are a kid! Jackson is one of those driven souls. He started at the age of 12 cold-calling businesses and selling the leads, and now fast forward to today? He runs his own digital marketing agency, Earng…

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"I want this process...all of it was really good" It's FAQ time! Heather chats about how to automate your sales process and scale your service-based business. She shares insights from a strategy call and discusses the importance of nurture sequences, client case stories, and optimizing ads. 3 key takeaways: 1️⃣ Automating your sales process 2️⃣…

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"We've got about 145 clients around the world ... and I'm working five hours a week" Heather chats with Jim Cocks, founder of Clear Edge Coaching and author of Build, Excite, Ignite. Jim is an expert in helping coaches grow their businesses and shares his insights on beating burnout and building a multi-six figure business…

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"I am now a speaker myself and I never thought I would be one ever" Heather dives into the art of crafting a presentation that will truly impress your audience. Whether you're a seasoned speaker or just looking to improve your communication skills in business, these tips and insights will help you captivate and engage…

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"How can I help this person gain more things out of life...I am giving first" Heather heard about Darren through one of her networking groups. She found out he coached Russell Brunson, the founder of ClickFunnels, on improving his stage selling skills. She was impressed because she has been following Russell and the growth of…

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"I had a group of strangers on their feet, clapping, anticipating waiting for me to start my talk" Heather dives into the importance of going above and beyond in your business and personal life. She shares a personal story of how she made a simple decision that had a big impact on her presentation and…

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"If I am going through burnout....what's actually helping everyone else?" Heather is joined by Annette, aka Netty D, a passionate advocate for female entrepreneurship about the importance of taking care of our internal world in order to create a magnificent life. They dive into the importance of internal wellness and how it impacts every aspect…

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"I am speaking and teaching and then I am also presenting awards to local businesses" Ever wondered what goes into preparing for a speaking event? Heather dives into the importance of expanding your network and getting out of your comfort zone. She shares the behind-the-scenes process of preparing to speak at an event. With an…

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"It was a specific question he answered and it showed a story of helping someone" Heather chats with Ian Garlic, a mentor in one of the mastermind groups she is a part of. They dive into the power of customer stories and discuss how using them correctly has the power to increase sales… and even…

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"I am going to be talking about the themes...that I've been interviewing!" Heather dives deep into the core themes and lessons learned from the past 55 episodes. Join in as she discusses the importance of being honest with yourself, building automation and systems, and creating a business that fuels the lifestyle you want. Plus, get…

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"Well-being, we need to create this into our business structure..." Heather chats with Annelise Worn, a business strategist and speaker who has successfully built a freedom-focused business. Annelise shares her insights and tips on simplifying your digital business and creating more time and freedom for yourself. Despite having multiple ventures and four young children, Annalise…

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"You never know when it might come back to you!" Are you feeling overwhelmed with busyness? Heather shares some exciting updates on her business and how she's successfully managing its growth. From juggling numerous projects and clients to shifting her approach to work, Heather shares her insights on staying grateful and reducing stress amidst the…

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"I do it because you can't not, because you would regret it if you didn't" Heather chats with Olivia de Sousa, a talented singer turned podcast producer! From following her passion for singing to now helping others with their podcasts, Olivia shares her expertise and offers valuable insights on leveraging podcasting as a powerful tool. …

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"What's the dealbreaker?" Are you shutting down your mind without even realizing it? Heather used to be a Co-Founder for The Billionaire Adventure Club, where she brought entrepreneurs into developing countries to help local charities and social enterprises through their resources - both funds and network. In this episode she takes us on a journey…

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"..I was able to charge what I believed I was worth in my business and not hustle hard for clients anymore" Heather chats with Fi Mims, an expert in personal branding. Fi highlights the incredible potential of personal branding. Whether you're a photographer or involved in any other business, understanding the principles of personal branding…

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"Focus on how you serve your clients" We've all heard the phrase, "To earn more money, find a way to serve more people and provide more value." In this episode, Heather explores how shifting your focus from what you sell to how you serve can create not only financial success but also meaningful connections with…

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"We have a competence or a confidence that comes from the tasks that we've done that then give us a different perspective..." Heather is joined by the "automation queen" Roechelle Williams who brings nearly two decades of business experience to the table. Roechelle is passionate about making life easier and reclaiming time. She shares her…

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"All 5 of the women that I interviewed wanted the same 3 things" Heather shares her experience running the Billionaire Adventure Club and taking entrepreneurs on adventures around the world. She had the unique opportunity to sit down with five remarkable women who reside in remote areas, far from the bustling cities that often define…

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"There are things that people are searching for, where you can show up and be the guide to help them"Heather chats with Justin Brown from Primal Video, a Netflix featured producer and video marketing specialist. Justin shares why video marketing is a game-changer for your business and how you can leverage it to scale your business.

Tune in to learn his journey of creating a successful YouTube channel, why video marketing works for every type of business and get some tips of where you can start to get more people seeing your content.

Here are three key takeaways

1️⃣ Embrace the Journey

2️⃣ Pivot and Evolve

3️⃣ Create a Content Strategy

Episode at a glance…

[00:02:10] Video marketing strategies.
[00:04:33] Creating targeted content.
[00:12:57] Impact of a YouTube channel.
[00:19:23] Thumbnails are very important.
[00:23:15] Overcoming camera shyness.
[00:27:09] Revenue streams and affiliate marketing.
[00:31:50] Get more engagement.
[00:33:00] Building a business you love.

ResourcesJustin's Links:

  • Website
  • Youtube
  • Twitter
  • Facebook
  • Instagram
  • Primal Video Accelerator
  • YouTube Ranking Guide About the GuestJustin is a netflix-featured producer and video marketing specialist helping entrepreneurs leverage the power of online video to build and scale their businesses. After 20+ years in professional video with top-level credits on international film, documentary and extreme sports productions, Justin created the Primal Video YouTube channel, growing it to a 7-figure annual, automation-driven online business. Together with his brother Mike, he now teaches their systems for creating quality videos, growing a targeted audience and monetizing your influence at PrimalVideo.com.

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"I'm literally standing by myself totally not dressed appropriately"Heather delves into the vital concept of taking action and welcoming the unknown with open arms. Often, we find ourselves stuck in the loop of overthinking and meticulously planning every single detail.

Join in this episode as Heather explores the power of action, stepping outside your comfort zone, and embracing the delightful chaos of the unknown.

As Heather says…

Less planning.

More action.

Less learning.

More action.

Less talk.

More action.

Episode at a glance….

[00:01:14] An invitation I was not prepared for.
[00:06:41]Where I would be if I did not take risks.
[00:08:00] Taking action.

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"If I asked you how burnt you are.....you are just not in alignment" Heather chats with Angela, an international award-winning business coach for women. They dive deep into the crucial aspects of entrepreneurship. Angela shares her invaluable insights on two vital elements that can significantly impact your journey:  1️⃣ A personalized business strategy.  2️⃣ Mastering…

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"If you try to and market one thing...one way...." Heather has a monthly Zoom meet up with 2 fellow agency owners. They discuss various topics related to their businesses from client management, to leadership and marketing strategies. In their last session they discussed business growth and Heather volunteered what she was doing with her ads…

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"I run my work in 90 day sprints......I've got systems in place to make it as easy as possible"......" How can you turn your business into a playground? Heather is joined by business coach and self-employment geek, Brooke McCarthy. With over 15 years of experience running her own business, Brooke shares her insights on how…

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"....you are the average of the 5 people that you spend the most time with" Ever wondered how the people you surround yourself with can impact your success? Heather shares her journey of leaving behind a relationship and a side business that were holding her back, and taking a leap of faith to start a…

The post #42: Why I moved to Australia appeared first on Website Love.

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"We did the exercise and they were losing $800 a month......" Heather chats with Michelle Vogrinec, co-founder of Gaia Natural Baby brand.  Michelle opens up about her incredible journey, taking us through the inspiring evolution of Gaia from its humble beginnings to becoming one of Australia's top-selling baby skincare ranges. Find out what she is…

The post #41: Michelle Vogrinec: How to build a profitable business – advice from the Co-Founder of the iconic brand GAIA appeared first on Website Love.

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"I want to talk to you about my podcast systems.. this might helpful to you..." Ever wondered how to create your own podcast or improve your content creation process? Heather spills the beans on her well-oiled podcast system and how it revolutionized their content creation journey.  The secret weapon? A Google Drive folder with a…

The post #40: How we create and publish this podcast appeared first on Website Love.

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"If we can keep our business pretty simple...it allows us to feel more focused..." Have you ever felt overwhelmed by the constant hustle in your business? Emily Osmond can help. Here are 3 things she recommends: Be realistic about your time Use connection over perfection Embrace your unique journey But that’s just the start of…

The post #39: Emily Osmond: Offer less to sell more – advice from a marketing coach with young baby appeared first on Website Love.

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"When you have a good offer and you put it infront of the right person, at the right time ...... really cool things can happen" Do you want to know how to get a 22 times return on ad spend? It’s case study time!  Learn how we helped an ecommerce company get great returns on…

The post #38: How an ecommerce company nailed her first round of Facebook ads appeared first on Website Love.

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"I realised I can't do that again, I need to structure my time much better" Sue Collins is an impact filmmaker who is changing the world through her inspiring content. Her work has received numerous awards and has reached millions globally, shaping government policy and leading to the development of important social initiatives.  In this…

The post #37: Sue Collins: Time management tips from the woman who is changing government policy with her films appeared first on Website Love.

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"You just keep moving, keep trying, keep doing things" Heather discusses the concept of CANI (Constant and Never-Ending Improvement) which she learnt during her time working with Tony Robbins.  It has been an absolute game changer for how she runs her business and does life. Here’s the CANI philosophy: Embrace Imperfection Always look for areas…

The post #36: One of the biggest business philosophies I learned from working for Tony Robbins appeared first on Website Love.

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"The most important thing with stress is being conscious of it" How do you manage stress in your daily life?  Heather has been taking Lion’s Mane supplements for about 6 months from a company called Forest Super Foods.  When their Founder, Justin Snyder, sent out an email about stress cycles, she knew she had to…

The post #35: Justin Snyder: How a founder of a superfood supplement company handles stress and success appeared first on Website Love.

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"what's the flow, what should you be considering to have a good website?" Want to make your website stand out?  Take a trip down memory lane and revisit your most recent website launch. Did you get the results you want? If not, chances are it was not built with the customer journey in mind: STEP…

The post #34: Q&A – What’s the best theme or design to use for your website? appeared first on Website Love.

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"You're not trying to be anyone else, or run your business like anyone else" Have you ever defined what success looks like for you?  Or do you live using the definition other’s set for you? Melissa Robbins, founder of The Lot Co., shares tips on aligning your business with your desired lifestyle.  Melissa's expertise lies…

The post #33: Melissa Robbins: Set up your business to support your lifestyle appeared first on Website Love.

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"I still have no idea to this day how I got back up on stage" In this episode, I share a funny and unforgettable story about an embarrassing moment I had while speaking on stage. I was at an event on the Central Coast of New South Wales and while on stage, I didn't see…

The post #32: How do you handle the bad moments? appeared first on Website Love.

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"If you only have 4 hours a day, what can you really achieve in that..." Get ready to be wowed by this conversation with the incredible Kate Toon, a renowned speaker, mentor and educator in the world of digital marketing and business advice. Kate juggles a lot and has worked out how to find her…

The post #31: Kate Toon: Working less! Is it really possible? appeared first on Website Love.

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"This was going to be a huge distraction from where I should be focusing on in my business" Resistance.... Why do we feel it? Is it procrastination? Is it because you don't like what you are working on? Is it because you don't know how to do something? I share two personal experiences where I…

The post #30: Which type of resistance are you feeling? appeared first on Website Love.

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"If you're gonna martyr yourself to the business and you're actually going to say...... What can you learn from a former Australian Army officer turned successful entrepreneur?  A lot! Pete Liston’s military background has influenced his business approach massively. He has mastered the art of creating systems and processes and then delegating them in a…

The post #29: Pete Liston: How to systemize, automate, and delegate appeared first on Website Love.

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"I'm always underestimating how long something takes" What creates overwhelm for you? Do you underestimate the time required for tasks and then overload your calendar as a result? Here are some tips that Heather uses to deal with overwhelm: Managing her calendar better to prioritize tasks effectively Delegating tasks and training team members to share…

The post #28: How to stop feeling overwhelmed appeared first on Website Love.

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"He made an enormous impact in the world, not just for the people that read the book, but for his business." Have you ever considered writing a book? After you hear this conversation with Michelle Prince you night change your mind. Michelle is a multi-talented entrepreneur and bestselling author and is the CEO of Performance…

The post #27: Michelle Prince: From Zig Ziglar to publishing bestsellers and why you need a book too appeared first on Website Love.

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"The average adult makes about 35,000 decisions every single day..." As your day moves on, do you sometimes find it almost impossible to make decisions? Even simple ones? The average adult makes ​​upward of 35,000 decisions each day, with business owners often tackling way more. As we reach our max we encounter something called decision…

The post #26: Decision Fatigue and how to handle it appeared first on Website Love.

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"People want to connect with that individual person" Nicole Smith, the founder and CEO of Socialisd, is one of the companies we recommend to work with if you need help with your organic social media posts.   She has an incredible gift for business storytelling.  And after all, stories are what sell on social media. In…

The post #25: Nicole Smith: What to post on social media if you don’t want to get on camera appeared first on Website Love.

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"I started looking at myself as the block or the barrier..." Are you feeling a little stagnant in your business growth, or like it has plateaued? Is the reason because of you?  Not in the traditional idea that you are the bottleneck.  Let’s go deeper.  Is it maybe something energetic? A pattern you are playing…

The post #24: Am I holding myself back from what I want? appeared first on Website Love.

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"You'll double your revenue just by focusing on that leverage point" We think you will love Luke Charlton as much as we did interviewing him!  He is a highly respected copywriter and advertising expert and helps to scale coaching businesses. With a staggering $50 million in sales generated for his clients and an impressive $16…

The post #23: Luke Charlton: Use your leverage points to save time and increase revenue appeared first on Website Love.

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"Suddenly he wasn't getting the same leads he got before with his old website " We're introducing something new! A website audit tear down.  Have you ever heard of Conversion Rate Optimization (CRO)?  It will help you get your online marketing working smarter with the assets you already have. And after all that is what…

The post #22: Website Audit: How to fix a new website that is worse than the old site appeared first on Website Love.

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"If you can define your purpose, you are 10X better at your job" Website Love’s very own Adam Casey joins the show! He is a seasoned operations manager and successful coach with 15 years of experience in the finance industry and a thriving coaching business. Website Love is hosting our very first live event later…

The post #21: Adam Casey: What you need to upgrade in yourself if you want to grow appeared first on Website Love.

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"What does owning your business mean to you?" What does owning your business mean to you? Does it mean you.... Wake up on edge and jump into emails before taking a moment to breathe or plan your day? You work on the weekends without feeling like you can say no? You have dreams about projects…

The post #20: Don’t let your business take over your life appeared first on Website Love.

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"You have to be known for something....otherwise you are in that category of everybody else" Bruce Poling, the founder of The Joinery Coach, has a really interesting niche in his business and shares the power of knowing who you want to serve and sticking with it!   If you are still trying to work out your…

The post #19: Bruce Poling: Why you need to nail your niche to grow your business appeared first on Website Love.

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"It does not necessarily mean it's the best one for you!" A big part of growing your business is getting the right systems in place right?   I thought I would share a question I got the other day: "What's the best CRM or email marketing tool to use so I can start using digital marketing…

The post #18 – Things to consider when choosing a CRM appeared first on Website Love.

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"We can absolutely sabotage ourselves with feeling that we're not good enough" In this episode, I sit down with Adele Leahy, a talented stylist and one of my clients to explore the transformative power of personal style for business owners.  We dive deep into the impact of personal style on making powerful first impressions and…

The post #17: Adele Leahy: The importance of looking and feeling your best appeared first on Website Love.

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"I was stressing, I already been in Australia 6 months...." Do you ever find it difficult to stay present with the people around you? Especially during the times when you are overwhelmed? I remember when I first moved to Australia from the States. I was beyond stressed waiting for my visa to come through and…

The post #16: How to be more present (especially when you are stressed) appeared first on Website Love.

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"Most business owners get addicted to the concept of doing........." For this episode I had the pleasure of chatting with my good friend Johnnie Cass, who is an experienced speaker, investor, and property expert.  Johnnie talks about his new company Brilliance Lab, and how they are using technology to find and live in your own…

The post #15: Johnnie Cass: Focus on the right things at the right time appeared first on Website Love.

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"I am now obsessed with filling a room full of the perfect person" Is bigger always better when it comes to your followers online?   Having a large following online is NOT the key to success.  Good engagement is. To increase engagement:  Focus on attracting the right people Create content that is tailored to their needs …

The post #14: What to focus on instead of a large following online appeared first on Website Love.

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"Time is our most precious resource and commodity" Mark Williams is a financial management expert who has worked with hundreds of businesses.   Not only has he worked out how to manage his own time better, he helps his clients simplify what they do when it comes to financial management and cash flow. By the end…

The post #13: Mark Williams: Make sure you get a financial return from your hard work appeared first on Website Love.

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"I started focusing on all the things I had not done" Do you collect ideas like they are going out of fashion? And then beat yourself up because you don’t feel like you are accomplishing much? If yes, this episode is for you! During a recent clean up of files and workbooks, I was feeling…

The post #12: How consistency helps with overwhelm appeared first on Website Love.

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"What do the numbers actually tell you" Learn how Michael Chan, CEO of The Mathologists, has seen tremendous success with his Facebook ads using conversion rate optimization.  He decreased his cost per landing page view from $3.36 to $1.08 and his cost to get a sales call went from $250 to only $50 to talk…

The post #11: Michael Chan: From a $250 cost per conversion to $50 in Facebook Ads appeared first on Website Love.

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"There were no results directly tied for what they were working on" I was having a chat with a client the other day who was frustrated with one of their VAs. He said... “She is not fixing my website the way I want, it does not look right,  I am not getting good written content…

The post #10: Who you need on your digital marketing team appeared first on Website Love.

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"Let it Burn" Are you familiar with Cate Kemp, the cloud-based financial services expert? If you're looking to optimize your financial operations and grow your business, she has the expertise you need.  She is a pro when it comes to knowing what to work on (and not work on) if you want business growth. Here’s…

The post #9: Cate Kemp: Redesign your business around your value and purpose appeared first on Website Love.

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"I suddenly was sitting there going OH NO" Have you ever been guilty of being slack in your business on the things you help do for others? Heather realized this recently when considering signing up for a mastermind group.  She was asked questions that she could easily answer for some of her clients, but when…

The post #8: What you focus on grows appeared first on Website Love.

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"I like to be led by another person that knows what the hell they are talking about" Have you heard of LickYourPhone Media?  If you like looking at delicious images and videos of food on Instagram chances are you have. They are a Hospitality Marketing Agency with millions of followers on their own social media…

The post #7: Rita Agoulian: Get the right team for the right tasks at the right time appeared first on Website Love.

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"I see them everywhere..is that because they actually are everywhere?" If you see something everywhere, is it because it actually is? Heather thinks back to the time she got her first tattoo and how she used to see them everywhere! They definitely were trendy in California at the time. And now the same thing is…

The post #6: Be careful what you’re looking for (you might find it) appeared first on Website Love.

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"I don't have massive goals. I have daily goals. That's the only goal that I have, because then I can achieve that and if you do 365 of them, you're doing okay. It becomes attainable and then you can actually measure your success." In this episode Heathers speaks with Justin Herald, the managing director of…

The post #5: Justin Herald: Don’t Aim Too High And Here’s Why… appeared first on Website Love.

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"I lived in this terrible existence for so long as a business owner." Learn how I transformed my chaotic and anxiety-filled life by taking control back of my time.  I used to be constantly stressed and overwhelmed and stopped enjoying life…. so much so, that it was taking a physical and mental toll on me.…

The post #4: The 5 steps to live with more ease appeared first on Website Love.

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"Overwhelm just doesn't exist for me. I thrive in high pressure scenarios because I feed the controllables, not the uncontrollables. If you feed the uncontrollables that puts you in a downward spiral of overwhelm." In this episode, Heather chats with Peter Lakovic, an entrepreneur and business coach, about his approach to building a successful business…

The post #3: Petar Lackovic: Overwhelmed? Feed the controllable appeared first on Website Love.

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"You don't have a grasp on systems, so you're busy being with stuff that shouldn't be worked on in your business anymore at this level of growth that you are in your business." I recently started the "Scale Up Series" masterclasses with a company I work with to help them increase their upsell opportunities to…

The post #2: Are you being busy for busy’s sake because of bad systems? appeared first on Website Love.

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"We just get so wound up in these little groundhog day moments where we are stressed out all the time and the idea of living a happy life seems further and further away!" The stress epidemic is going nowhere.  Find out my thoughts on why anxiety is on the rise, how it has been exacerbated…

The post #1: Why I am creating a rebellion against hustle appeared first on Website Love.

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Welcome to The Hustle Rebellion! Are you on a journey to find a better way of running your business? Does another year pass and you feel like nothing is changing with your results? Do you feel like you are not where you thought you would be at this point in your life? Or are you…

The post The Hustle Rebellion Podcast Trailer appeared first on Website Love.

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Welcome to my new podcast – The Hustle Rebellion! Are you on a journey to find a better way of running your business? Does another year pass and you feel like nothing is changing with your results? Do you feel like you are not where you thought you would be at this point in your…