Her Life By Design: Recent Episodes
Christina Galbato
Her Life By Design is a podcast that discusses all things influencer marketing, creating a career online, navigating life as an ambitious female and much more.
Your host is Christina Galbato - social media influencer, creative entrepreneur and online educator. Join her each week to gain the strategies and motivation you need to create a life and career entirely of your own design.
A bittersweet announcement today - Her Life By Design podcast is ending indefinitely. Stay in touch with me over on Instagram at @ChristinaGalbato.
We’re venturing into an avenue that we haven’t really explored on Her Life By Design in the past. In this episode, we’re talking all about dating, love, and relationships. And Maria Avgitidis from Matchmaker Maria, the Ask a Matchmaker podcast, and Agape Match, is here to help us answer all our burning relationship questions.
Maria shares how her matchmaking process work, including how she determines potential matches. She shares her advice on the best questions to ask potential matches if you’re on online dating apps, and the intangible green flags you should be on the lookout for on your first date. Maria also explains the different phases of love to us along with tips for cultivating a deeper love, leading to a successful relationship. From attachment styles to dating app fatigue, Maria’s here to drop her wisdom of all things dating, love, matchmaking, and relationships.
Timestamps:
- How Maria became a matchmaker [4:16]
- Is matchmaking right for you and how Maria’s matchmaking works [13:49]
- How Maria determines a potential match [22:40]
- Great questions to ask your matches if you’re on online dating apps [27:54]
- Intangible green flags to look for on your first date [37:41]
- The different phases of love [42:01]
- Tips for cultivating a deeper love and a successful relationship [44:11]
- How to sus out your own attachment style [47:08]
- Are people getting dating app fatigue and tips for meeting people in person [51:28]
Resources:
- https://www.instagram.com/matchmakermaria/
- https://agapematch.com/join-database/
As influencers, entrepreneurs, and business owners, pitching and PR are some of the most essential skills to have. Jennifer Jaden is the founder of Gal Media, a PR agency that works with emerging brands, products, and influencers.
She joins the podcast today to share her story about starting Gal Media. We talk about how she found her first clients, what the most challenging part of growing and scaling a business is, and what she notices is the current trend on social media. Jennifer also offers her expertise by sharing tips on getting your name out there (even if you can’t afford a PR retainer), how to pitch yourself to media outlets, and what you should do if you ever receive bad press.
This is an important episode for influencers, business owners, and public figures alike. So tune in, take notes, and receive some guidance on how you can manage your pitches and PR like a professional.
Timestamps:
- Pitching yourself for a podcast [00:54]
- How and when Jennifer founded Gal Media [2:50]
- How Jennifer found her first clients [4:28]
- The most challenging part of growing and scaling Gal Media [6:34]
- Tips for pitching yourself to media outlets [15:20]
- Current trends in social media [18:51]
- How Jennifer manages her time [23:36]
- Tips for managing bad press as a public figure and influencer [25:41]
Resources:
- https://www.galmediagroup.com/
- https://www.instagram.com/galmedia/
- https://www.instagram.com/jenniferjaden/
Siff Haider is the co-founder of the nutraceuticals brand, Arrae. She’s an entrepreneur, content creator, and the host of the Dream Bigger podcast. We have a great conversation on the podcast today about how Arrae started as an idea and how she turned it into reality. We discuss how she took Arrae and grew it using influencer marketing, so if you’re an ecommerce entrepreneur or business owner, her tips will be incredibly helpful when it comes to getting your business out there. We also talk about the importance of self-care routines and setting boundaries as an entrepreneur.
More specifically, Siff and I both share our experiences with journaling, how we got into the process, and the difference we’ve seen in our lives since adopting the practice. Tune in to hear Siff’s take on launching and running a business, managing mental health, and the importance of self-care.
Timestamps:
- How Siff started and co-founded Arrae (2:51)
- How Siff took her blog and turned it into a business (6:48)
- Tips for starting a brand new ecommerce business (11:29)
- The process of starting a nutraceuticals company (13:57)
- How Siff got the word out about Arrae (15:24)
- Tips for hiring influencers for your marketing campaign (19:44)
- What’s next for Arrae? (22:42)
- What Siff does aside from taking Arrae to soothe her bloat and anxiety (23:40)
- Siff’s morning routine (25:18)
- How to get started with journaling (29:15)
- How Siff became more introspective (35:35)
- Boundaries that Siff has in place for social media (38:25)
Resources:
- https://www.arrae.com/
- https://www.instagram.com/arrae.co/
My guest today is one of the most impressive women I’ve ever met. Jessica Nabongo is a writer, photographer, entrepreneur, travel expert, influencer, and public speaker. You might know her from her blog, The Catch Me If You Can. Or maybe you know her as the first black woman on record to visit every country in the world. Today, I speak to Jessica about how she accomplished her incredible goal of traveling to every country in the world. I ask her about the important lessons she’s learned about life from her experiences, how she manages her fears, and how the pandemic changed her business and life. Jessica also shares how she became a “digital nomad” in a time when working remotely wasn’t a known option.
We also dive into a conversation about writing, specifically what the process of writing her book was like. And of course, I couldn’t leave a conversation with Jessica without asking her about the countries that surprised her, countries with the best food, and countries with the nicest people.
Timestamps:
- Why Jessica decided to visit every single country in the world (3:37)
- Transitioning from a secure 9-5 job to working remotely to starting her business (6:21)
- Jessica’s process of earning an income as an influencer (10:38)
- How Jessica manages and faces her fear (12:35)
- What other countries do better than the US (14:57)
- Does Jessica still have the itch to travel? (18:55)
- How Jessica’s business and life changed and pivoted during the pandemic (21:11)
- The process of writing her book (24:31)
- Top lessons about life that Jessica learned from traveling the world (27:27)
Resources:
- https://thecatchmeifyoucan.com/
- https://thisisthecatch.com/
- Pre-order Jessica’s book: https://thecatchmeifyoucan.com/book
When I was thinking about season 3 of Her Life By Design, I knew I wanted to invite a wider variety of guests and experts to help and inspire you to design your life both personally and professionally. This is why I’m so excited to have Tallene Hacatoryan on today’s episode. Tallene is a registered dietitian who was diagnosed with PCOS (polycystic ovarian syndrome) at 18. Disheartened by the solutions provided to her, she set out on a mission to confront the underlying issues of PCOS. After studying nutritional science, speaking to countless experts, and working with her husband, Ciroc (a PCOS-focused personal trainer), she developed a program, social media presence, and podcast that has helped thousands of women manage their PCOS symptoms.
In our conversation, Tallene shares the reasons behind turning her knowledge into her business. We also discuss the health consequences of leaving PCOS untreated, how diet and exercise can help you manage PCOS, and if intermittent fasting is beneficial to people with PCOS. If you've been recently diagnosed with PCOS, or you've had PCOS for a while and you're finally wanting to face these symptoms head-on and heal the underlying cause, this episode is for you.
Timestamps:
- What inspired Tallene to turn her knowledge into a business (4:14)
- What are the consequences of not treating PCOS (7:56)
- Why going gluten-free and dairy-free can help you manage the symptoms of PCOS (11:24)
- Should your exercise routine change because of PCOS (16:08)
- Finding balance between diet, exercise, and PCOS (19:48)
- Can intermittent fasting help with PCOS (22:38)
- How Tallene manages her Instagram (28:40)
- Rapid-fire round with Tallene (31:39)
Resources:
- https://pcosweightloss.org/
- Tallene’s Instagram: https://www.instagram.com/pcos.weightloss/
We’re welcoming Lindsay Silberman back on today’s episode of Her Life By Design. You might remember her from the first season of the podcast but just to refresh your memory, Lindsay is a luxury travel influencer turned CEO and founder of the company Hotel Lobby Candle. Lindsay and I have a great conversation that touches on both the personal and professional sides of being a female entrepreneur. We kick off with a discussion about Lindsay’s decision to freeze her eggs and what that process was like for her. Then, we talk about how she takes care of her mental health as a public figure and how shifting from influencer to CEO changed her views on social media. Finally, we’re discussing all things business as Lindsay shares details on growing her company, Hotel Lobby Candle, and how she took it from ideation to execution.
Timestamps:
- Why Lindsay decided to freeze her eggs and what the process is like (4:03)
- How Lindsay takes care of her mental health as a public figure (11:29)
- Lindsays’ relationship with social media (13:20)
- How building Hotel Lobby Candle shifted Lindsay’s view on social media (16:03)
- The changes that Lindsay noticed in the influencer marketing industry (22:20)
- What is Hotel Lobby Candle? (24:37)
- Things that contributed to the growth of Hotel Lobby Candle (30:45)
- Rapid-fire round with Lindsay (35:24)
Resources:
- https://hotellobbycandle.com/
- Lindsay’s Instagram: https://www.instagram.com/lindsaysilb/
- Hotel Lobby Candle’s Instagram: https://www.instagram.com/hotellobbycandle/
As you already know, I’ve been open and transparent about my sobriety journey. Through sharing my story, I’ve received countless messages from many women wanting to start their sobriety journey as well. This is why I’m so excited to have Amanda White on Her Life By Design today. Amanda is a licensed therapist and the founder of a therapy practice in Philadelphia called Therapy for Women's Center. She's also been featured in Forbes, Washington Post shape, Women's Health magazine, and she's also the author of the book “Not Drinking Tonight: A Guide to Creating a Sober Life You Love”.
Amanda is here to offer us guidance on how shame and trauma can eventually lead to numbing behaviors. She also shares and discusses tools on how we can better sit in our feelings, regulate our anxiety and nervous system, and establish safety within ourselves. We dive into an honest conversation about sobriety starting with evaluating and renegotiating our relationship with alcohol to navigating social situations when sober. This is an honest conversation about mental health and how we can evaluate and soothe our numbing behaviors.
Timestamps:
- Shame and trauma and how they can lead to numbing behaviors (7:20)
- Tips for feeling your feelings and not running away from them (10:35)
- How toxic positivity can contribute to the inability to feel your feelings (13:20)
- Tips for regulating anxiety and your nervous system (17:07)
- Amanda’s favorite ways of establishing safety within yourself (19:35)
- How to evaluate and renegotiate your relationship with alcohol (23:49)
- Navigating social situations when you’re sober (26:20)
- Some signs to look out for if drinking has evolved into a problem (29:44)
- Addictive behavior patterns that Amanda sees in her clients (36:17)
- Mental health questions rapid-fire with Amanda (38:38)
Resources:
-
Not Drinking Tonight: A Guide to Creating a Sober Life You Love
-
Therapy for Women Instagram: https://www.instagram.com/therapyforwomen/
- Amanda’s website: https://amandaewhite.com/
- Therapy for Women Center’s website: https://therapyforwomencenter.com/
Her Life By Design is finally back after a long hiatus! To catch you up to speed, I’m sharing a personal update on my struggles over the last few months of 2021. I open up about my sobriety journey by sharing my personal history with alcohol, the moment I realized I needed to change, and what sobriety has taught me thus far.
Last but not least, I share an update of what you can expect from this new season of Her Life By Design from the types of topics we’ll be discussing to the wonderful guests that’ll be invited to the show. I hope you enjoy this episode and I can’t wait to share more with you.
Time Stamps:
- The two biggest life changes that happened last year (6:02)
- What happened when I shared my sobriety story (7:46)
- My history with alcohol (8:53)
- What I learned about living a sober life (19:11)
- Gaining clarity on my relationship (19:42)
Resources:
Podcasting is one of the best ways to build authority and trust with your audience. Whether you’re planning on launching a podcast of your own, or you want to land more placements as a guest on podcasts, Scout Sobel is the go-to expert you want to talk to.
Scout is the founder of Scout’s Agency, co-host of the popular Okay Sis podcast, and the host of SCOUT podcast. She’s also the author of The Emotional Entrepreneur, a book that helps Millennial and Gen Z women navigate the emotional challenges of launching, running, and scaling a business. She joins the podcast to chat about starting a podcast, growing your new podcast, and pitching yourself as an irresistible podcast guest. Scout also shares her personal story on how being diagnosed with bipolar disorder made her a better entrepreneur.
This is a raw and honest conversation about riding the ups and downs of entrepreneurship, sprinkled with tons of tangible tips on how you can find success in the world of podcasting.
Time Stamps:
Scout’s journey into the world of podcasting [2:13]
How podcasting has changed over the years [8:23]
Tangible tips for starting a podcast successfully [11:24]
Should you monetize your podcast? [14:10]
How ads and brand partnerships work on podcasts [15:00]
How to grow your podcast and increase your number of downloads [22:17]
Sending a stand out podcast pitch [26:01]
How being diagnosed with bipolar disorder made Scout a better entrepreneur [28:40]
Scout’s tips for pulling yourself out of a slump [35:49]
Tips for balancing a busy schedule [40:46]
About Scout’s book, The Emotional Entrepreneur [44:53]
Resources:
Scout’s website: https://www.scoutsobel.com/
Instagram: https://www.instagram.com/scoutsobel/
Purchase Scout's book - The Emotional Entrepreneur: https://www.amazon.com/dp/0578951754
Get Yourself as a Guest on Podcasts course: https://scoutsagency.teachable.com/p/get-yourself-as-a-guest-on-podcasts/ (get 20% off with code HERLIFEBYDESIGN)
Let’s face it - the landscape of the influencer industry is constantly changing. As a newer industry, influencers of all sizes are forced to navigate this field by rolling with the punches. In today’s episode, I’m joined by Julianne Fraser, founder and CEO of Dialogue New York, which is a digital marketing consultancy with an emphasis on influencer marketing. Their mission is to connect brands with aligned creators as a means of fostering meaningful dialogues that truly resonate with consumers.
Julianne and I dive into a conversation all about the shifting landscape of the influencer industry and what this all means. We discuss how the power is shifting into the hands of micro-influencers, how to position yourself and your page to attract brand partnerships, and the nitty-gritty details of building a business from the ground up.
Time Stamps:
Why is there such a misconception about influencers?
How Julianne’s past experience inspired her to start Dialogue New York
First steps to creating an agency
Setting boundaries and creating space between work and yourself
Shifting the power into the hands of micro-influencers
The importance of showing up as yourself
How TikTok and Reels have changed the landscape of brand partnerships
How to position yourself to attract brand partnerships
Julianne’s tips for setting boundaries with social media
Resources:
Dialogue NYC’s Website: https://www.dialoguenyc.com/
Instagram: https://www.instagram.com/dialoguenyc/
Ever feel like you just do not have enough time in your day to get everything done, only to realize by 5 PM that your hours just don’t match up with the tasks you’ve actually checked off your list? As female entrepreneurs, we have a never-ending to-do list and seemingly not enough hours in a day.
That is why I’m so excited to have Kierra Asnaukas on the podcast today. Kierra is a productivity coach who helps entrepreneurs conquer their chaotic schedules, set strong boundaries, and do the right things at the right time for the right reasons. She’s also the Amazon best-selling author of “Permission to Pivot Granted”.
We’re chatting all about how to be more productive, how to manage a chaotic schedule, how to set boundaries on social media and in life, and really just getting into all things time management and being a more effective and productive entrepreneur. So grab a pen and notebook, tune in, and let’s get started.
Time Stamps:
[2:44] Kierra’s GREAT morning routine and EASY evening routine
[9:36] How Kierra became a productivity coach
[14:40] Pivoting and owning all her different titles
[17:06] Finding confidence as a new coach and moving past imposter syndrome
[19:35] The conquer your chaos blueprint
[26:14] Identifying the needle moving tasks and the tasks to outsource
[31:26] Setting social media boundaries for yourself
[36:49] Examples of Kierra’s personal and business boundaries
Resources:
Conquer Your Chaos Blueprint: https://conqueryourchaosblueprint.com/
Instagram: https://www.instagram.com/missunconventional_/
Permission to Pivot Granted
Pivoting your business is one of the scariest transitions any influencer, blogger, and entrepreneur can make. But as a multi-passionate female entrepreneur, pivoting is a natural evolution you’re likely to go through at least once in your career. If you’re wondering how pivoting and profitability fit in the same frame, this episode is for you,
Marie Wold is a business mentor to ambitious online coaches who want to make bank while making a difference. She had a profitable business as a fitness influencer and fitness coach, and is now on track to a 7-figure year as a business mentor. She joins the podcast today to share how you can build a profitable coaching business, all while setting social media boundaries to protect your peace. Tune in as we discuss the importance of personal branding, how to navigate rude comments, the different mindset blocks at every level, and tips for communicating the value of your offer.
Time Stamps:
[2:26] Pivoting from fitness influencer, fitness coach, to business mentor
[11:51] Influencer energy vs. entrepreneur energy
[15:50] Managing consumption and setting social media boundaries
[21:17] Tips for building a memorable personal brand
[28:34] The different mindset blocks that come with scaling your income
[34:12] Communicating the value of your offer
Resources:
Marie’s Website: https://mariewold.com/
Instagram: https://www.instagram.com/marieewold/
Grind and Be Grateful Podcast: https://mariewold.com/grind-and-be-grateful/
You’ve heard the saying “quality over quantity” many times. But no one embodies what that statement means on the level that Natanya Bravo does. Natanya is the founder of the Bravo Life. The Bravo Life, now a global community of over 30,000 women, was created to inspire women around the world to realize and actualize their full potential. It provides coaching resources and live experiences for women worldwide who are committed to living their best lives as their best selves.
Natanya joins the podcast today to share her knowledge, strategies, and know-how when it comes to attracting quality clients and scaling to 7-figures with one offer. We chat about finding clarity on your purpose, getting clear on concrete results and transformations, marketing your offer, overcoming mindset blocks, and so much more. If you feel the overwhelming need to overproduce by creating a large product suite, this episode is for you. Tune in as Natanya shares her insight, advice, and strategies on how simplification can ultimately amplify your impact.
Time Stamps:
How Natanya became a business strategist and mindset coach [2:01]
Finding clarity on your purpose [4:01]
Getting clear on the concrete transformation and results that you provide [7:41]
Talking to your target audience and learning how to communicate your offer [10:23]
Common mindset blocks during the launch process [15:38]
Why focusing on quality over quantity will help you attract clients [21:59]
How Natanya scaled her program to 7-figures [26:25]
Growing a team to support a 7-figure business [30:26]
Resources:
Natanya’s Website: https://thebravolife.com/
Instagram: https://www.instagram.com/thebravolife/
The Influence to Empire Mastermind is by far my favorite product and offer. The women who join the program are so inspirational, and getting to be a part of their journey is an honor. In today’s episode, I’m shining the spotlight on 3 current students in the Influence to Empire Mastermind.
Meet Julie, a style coach, Mille, an Instagram coach and YouTuber, and Steph, a doctor in physical therapy and movement and nutrition coach. Julie, Millie, and Steph chat about their journey through entrepreneurship from monetizing their audience, the marketing and messaging that has been the most effective in converting followers into customers, the hardest part of their entrepreneurial journey, and so much more.
Time Stamps:
[1:36] Meet Julie, Millie, and Steph
[3:27] How Julie decided on what to create for her audience
[7:41] How Millie monetized her strengths and expertise
[9:54] How Steph went from physical therapist to a movement and nutrition coach
[13:16] The messaging and marketing strategies that turned their followers into customers
[20:09] The hardest part of their entrepreneurial journey so far
[30:19] What has been the most impactful at moving the needle forward in their respective businesses
[36:39] Their experience inside the Influence to Empire Mastermind
Resources:
Julie’s Instagram: https://www.instagram.com/juliekrausxo/
Steph’s Instagram: https://www.instagram.com/stephdorworth/
Millie’s Instagram: https://www.instagram.com/itsmodernmillie/
So you’re thinking about launching a product to your audience. You’ve spent months to years cultivating a following on social media, secured brand collaborations under your belt, and now you want to create something of your own and create an impact. Deya Kuhnle is the founder of the Digital Business Manager Bootcamp, but for the past four years, she’s been supporting six and seven-figure entrepreneurs with their funnels, launch strategies, launch management projects, and team management. She’s also our extraordinary launch and funnels support coach in my Influence to Empire Mastermind.
If you’re freaking out at the word “funnel,” don’t fret. Deya explains what a funnel is and why they’re important in today’s episode. Deya walks you through how you can figure out what product to launch to your audience by uncovering and playing into your strengths. She also discusses the different types of offers that you can create for your audience, all while sharing the recipe for a profitable launch.
If you’re ready to go from solopreneur to entrepreneur, this episode is a must. Tune in and take notes as Deya removes your concerns and confusion surrounding funnels and launches.
Time Stamps:
[8:52] What is a funnel
[12:42] How Deya picked up her funnel expertise
[15:48] Easy takeaways for figuring out what product to create
[20:38] Different types of offers you can create
[25:24] Starting small and validating your offer
[27:35] Pricing your online course
[30:50] First steps for validating your mini-course offer
[32:36] Finessing the process of launching your first product
[38:01] 2 things people get wrong with launching
[40:57] 2 tips for launching
Resources:
Get on the waitlist for The Influence to Empire Mastermind: https://christinagalbato.com/ite-waitlist
Deya’s Instagram: https://www.instagram.com/mynameisdeya/
Digital Business Manager Bootcamp website: https://dbmbootcamp.com/
One of the coolest things about my Influence to Empire Mastermind is that I learn so much from our supporting coaches. In today’s episode, I’m joined by none other than Viv Okafor. Viv is a brand coach and content strategist who helps intentional experts clarify, connect, and convert through content.
We dive deep into a discussion all about creating a content plan and showing up online consistently. Viv shares her expert insight on the biggest mistake you can make with your content, the key to establishing your unique brand, how to start finding your brand clarity, planning content around your mission statement, and much more juicy content secrets.
Time Stamps:
[7:13] The biggest mistake you can make with your content
[9:15] What does a brand coach/content strategist do?
[10:59] Why having brand clarity matters
[13:23] How Viv became a brand coach and content strategist
[24:15] The 3 P’s of finding your brand clarity
[29:28] Creating content that aligns with your mission statement
[34:49] Playing into your content strengths
[38:39] How to market your product smoothly
Resources:
Get on the waitlist for The Influence to Empire Mastermind: https://christinagalbato.com/ite-waitlist
Viv’s Instagram: https://www.instagram.com/thevoguide/
Viv’s website: https://www.thevoguide.com/
Clarity to Authority Program: https://clarity-to-authority.mykajabi.com/sales-page
Travel has and will always be a very important part of my life. I’m so excited for today’s episode as I am joined by Rachel Rudwall, an Emmy nominated on-camera host, producer, camera writer, and photographer. She has traveled to all 7 continents, lived in 3 countries, and visited nearly 70 nations.
We talk all about becoming a travel producer as she shares tips for storytelling through video. We also have a conversation about the impact and power travel can have on us as humans, and what it means to be a global citizen. If you’re looking for a reason to scratch that travel itch, this episode is for you. Tune in and get lost in Rachel’s world as we discuss the biggest lessons learned on the road and how we can all become more responsible travelers.
Time Stamps:
[3:59] Rachel’s favorite destinations
[11:39] How Rachel fell in love with travel and became a travel producer
[16:18] Producing travel video content
[20:03] Tips for storytelling through video
[26:33] The biggest lesson Rachel learned from her travels
[31:44] How to become a more responsible travelers
Resources:
Rachel’s Instagram: https://www.instagram.com/rachelroams/
Rachel’s website: http://www.rachelroams.com/
If you watch my Instagram stories, you’re familiar with the product created by my guest on today’s episode. I’m so excited to introduce you to Ali Bonar, the creator of the world’s first granola butter. Not only am I a huge fan of Ali’s product, but I am also in awe of how she shows up so authentically on social media, and how open she is about her entrepreneurial journey and her own personal struggles with an eating disorder and body image.
You’re in for a real treat as Ali shares how she created the world’s first spreadable granola. She also dives into the behind-the-scenes of growing and scaling an e-commerce business, healing her body image and her relationship with food, and her 3 tips for aspiring e-commerce businesses.
Time Stamps:
[2:52] Ali’s struggle with eating disorders
[7:09] Using Instagram to keep her accountable
[9:38] How Ali created the world’s first granola butter
[14:49] Kween’s slow and steady growth
[17:58] Healing the root causes of her eating disorders to heal the larger picture
[24:25] Getting her product into stores
[41:44] 3 tips for starting an e-commerce brand
Resources:
Ali’s Instagram: https://www.instagram.com/alibonar/
Kween Granola Butter: https://kween.co/
Ali’s podcast: https://kween.co/pages/kweencast
Up until recently, marketing your brand required spending big bucks on advertising. But it’s 2021 and reaching your ideal clients and customers through traditional and new media doesn’t have to cost a fortune. Christina Nicholson is my guest on today’s episode. She is a TV host and founder of the PR agency, Media Maven. She grew Media Maven into a million-dollar business in just 4 years.
Christina joins the podcast today to discuss what PR is and how it benefits entrepreneurs. She also exposes common scams and why you should avoid them. We have an important discussion that helps entrepreneurs decide what kind of press is right for them and their business, tips for pitching media outlets, and why pitching to podcasts is a great growth exposure opportunity. Tune in as Christina shares million-dollar tips for earning media placements and how you can make the most out of a podcast feature.
Time Stamps:
[1:52] What is PR and who is it for
[7:19] Which type of press is right for your business
[11:39] Tips for pitching to media outlets
[20:07] Why you should be focusing on podcasts
[26:38] Tips for pitching to podcasts
[29:21] How to make the most out of your podcast feature
[34:48] Tips for podcast growth
[36:10] Time management as an entrepreneur
Resources:
Website: https://www.mediamavenandmore.com/podcast/
Instagram: https://www.instagram.com/christinaallday/
Free pitch for media placement: Pitchpublicityprofit.com
Free pitch for podcast placement: podcastclout.com/pat
How do you define influence? The term “influencer” comes with a lot of preconceived notions and connotations. I’m joined by Eric Dahan, co-founder and CEO of the top influencer marketing company Open Influence. His company designs and coordinates influencer campaigns for major companies like Amazon, Netflix, Cartier, and Google.
In today’s episode, Eric walks you through the future of the influencer marketing industry. He also walks you through the key things Open Influence looks at when it comes to attracting and matching influencers for brand collabs. If you’re a micro-influencer who fails to see the value you bring to the industry, or if you need some advice for breaking into the industry, this episode is for you. Tune in and take notes as Eric shares expert industry insights into the world of influencer marketing.
Time Stamps:
[1:54] What does it mean to be an Influencer?
[6:20] Behind-the-scenes of Open Influence and how they work with brands
[8:47] What Open Influence looks for in Influencers
[15:41] Advice for micro and brand new influencers
[17:51] What’s the deal with TikTok and is it the new Instagram?
[20:44] How brands measure successful Influencer campaigns
[23:18] Trends, growth, and the future of Influencer marketing
Resources:
Website: https://openinfluence.com/
Eric’s LinkedIn: https://www.linkedin.com/in/eric-dahan-3b428b62/
No one accidentally builds a 7-figure business and no one does it overnight. Maya Elious is a personal branding strategist that teaches experts how to position themselves as the go-to authority in their industry so that they can confidently launch their signature offer. She has helped hundreds of students and clients get clear on their messaging, confidently increase their prices, and have successful five-figure launches.
In today’s episode, Maya is diving into the nitty-gritty strategies to help you launch high-ticket offers and scale your business with confidence. We’re chatting about the problem with trends, finding your zone of genius, creating a solid personal brand, how to show up as a thought leader, and finding confidence in launching a high-ticket offer.
Time Stamps:
[1:41] Maya’s definition of success
[2:44] How Maya got to where she is by starting on Myspace
[7:16] What Maya did to establish her expertise online
[11:32] Finding your zone of genius and creating a solid personal brand
[14:08] Establishing yourself as a thought leader
[16:04] Maya’s definition of a high-ticket offer
[17:44] Tips for filling up high-ticket spots
[21:56] Why Maya launched her activewear line, Rebellious
[28:48] How Maya scaled from 6 to 7-figures
Resources:
Website: https://www.mayaelious.com/
Impact Weekend: https://builttoimpact.com/
Instagram: https://www.instagram.com/mayaelious/
It’s no secret that real estate can be a great investment. Real estate can be a great opportunity for investing and growing your money while having fun doing it. Personally, I’ve been dipping my toes in research, learning more about the benefits of short-term versus long-term rentals. That is how I came across my guests, Annette Grant and Sarah Karakaian.
Annette and Sarah are the founders and host of “Thanks for Visiting,” a podcast and educational resource for those who are interested in building their own Airbnb rental businesses. They join the podcast today to chat about the ins and outs of running a short-term rental business through Airbnb. We don’t shy away from topics like what you should be looking for when you invest in property, managing multiple properties, what good profit margins look like, and their favorite and least favorite parts of owning and operating an Airbnb business.
If owning your own Airbnb or short-term vacation rental is something you daydream about, this episode is for you. Tune in and realize that making your Airbnb business dreams come true isn’t as far-fetched as you might think.
Time Stamps:
[1:59] Annette and Sarah’s favorite and least favorite parts of owning an Airbnb business
[4:20] How Annette and Sarah started their Airbnb short-term rental business
[8:54] When are you ready for your second investment property?
[12:51] Difference between short-term vs. long-term rental properties
[16:24] How to manage multiple properties at once
[21:20] What to look for in your first short-term rentals
[26:07] What do good profit margins look like in this industry?
[32:08] How Annette and Sarah transitioned into online education
Resources:
Website: https://www.thanksforvisiting.me/
Instagram: https://www.instagram.com/thanksforvisiting_/
Podcast: https://podcasts.apple.com/us/podcast/thanks-for-visiting/id1451872835
Free Masterclass: https://www.thanksforvisiting.me/workshop/
Finding your brand identity is an important part of creating a memorable and personable brand. Many new entrepreneurs get stuck choosing between the right brand colors, fonts, and logos. With so many options out there, how do you know you’re making the best choice for you and your brand?
Chelsea Blackwell is a designer and founder of the design agency, Honey & Co. Creative. She joins the podcast today to discuss what you should focus on when finding your brand identity. She shares what you need to get clear on before picking your brand colors and fonts. Chelsea also discusses common design mistakes, design tips for creating an approachable versus luxury brand, and tips for freelance designers who want to book more clients.
Time Stamps:
[2:47] How Bali became the inspiration for Chelsea’s career path
[6:47] When should you start focusing on branding?
[10:21] Tips for defining your brand identity
[13:49] General design tips for approachable vs. luxury branding
[15:20] The most common mistakes people make with their branding
[18:11] A brief lesson in color psychology
[20:20] Tips for landing freelance design clients
[23:57] The key to cold pitching
Resources:
Website: https://www.honeyandcocreative.com/
Instagram: https://www.instagram.com/honeyandcocreative/
Are you ready to create a career you love and live life on your own terms? Do you have a healthy obsession and a knack for social media? Nadine Rohner is a social media expert who teaches women from all over the world how they can create their own freedom and live the life they want by becoming a freelance social media manager through her mentorship program, The Social Shells. It's Nadine’s dream to create a movement of free spirits who believe that there is more in this world than sitting behind a desk all day.
Nadine joins the podcast to discuss what it takes to become a freelance social media manager, what a social media manager does, how to set your rates, tips for landing your first client, how to develop a strategy tailored to your client’s needs, and what makes a good social media manager.
Time Stamps:
[1:59] Who is Nadine and how did she start The Social Shells
[7:17] General tasks of a social media manager
[12:50] The first tasks you should start with as a social media manager
[17:01] Tips for landing your first client
[21:34] How to set yourself up as an exceptional social media manager
[25:49] Setting your rates and pricing your services
[29:39] Transitioning from social media manager to course creator
[35:34] About The Social Shells course
Resources:
Website: https://www.instagram.com/thesocialshells/
Check out the Social Shells: https://thesocialshells.com/
Your business is scaling and you’re in desperate need of a helping hand. But hiring, delegating, and building team culture are just a few of the hardest things when it comes to entrepreneurship. If you’re ready to build your team and outsource some tasks but just don’t know where to start, this episode is for you.
Sandra Booker is an online business manager and founder of Any Old Task, an online business management agency that helps entrepreneurs run their businesses more smoothly. She joins the podcast today to share actionable tips on hiring, delegating, and managing your team. Sandra shares valuable insight into how to get clear on what you need to outsource, getting over mindset blocks when it comes to investing and growing your team, how to avoid hiring the wrong person, and so much more.
Time Stamps:
[04:17] Difference between a VA, OBM, and Integrator
[11:08] How to decide what you need to outsource
[14:17] Getting over the mindset block of growing your team
[18:12] Creating SOPs and guidelines
[22:47] How to avoid hiring the wrong person
[27:55] Must-have systems every business owner should have
Resources:
Website: www.anyoldtask.ca
Instagram: https://www.instagram.com/anyoldtask/
FREEBIE: https://anyoldtask.ca/vatasklist
You can have the best product in the world, but it wouldn’t matter if your copy sucked. Copy is everything--it’s the words you use to get people to know, like, and trust you. More importantly, it’s the words you use to sell your product.
Lauren Zink is one of the greatest copywriters I’ve ever met. She’s written a ton of copy for my business from emails to sales pages. Her words and her genius have generated hundreds of thousands of dollars in my business. Lauren joins us today to discuss all things copy. She explains what copywriting is, the difference between normal copy and sales copy, and how to speak to your target audience through copy. She also shares her expert insight on email marketing, especially when it comes to increasing your email open rates.
Influencers, bloggers, and entrepreneurs--this is an episode you don’t want to miss. Tune in and take notes as Lauren shares tips for copy that converts and why great copy is essential for driving sales.
Time Stamps:
[1:52] How Lauren started her career as a copywriter
[8:26] Normal copy vs sales copy
[11:37] How to write copy that speaks directly to your target audience
[20:47] How to have conversations with your target audience
[24:05] Tips for your DIY sales page
[35:07] How to increase your email open rates
[38:23] When you need a copywriter and tips for hiring the right one for your business
Resources:
Website: https://laurenvanessazink.com/
Instagram: https://www.instagram.com/thewealthywordress/
Podcast: https://podcasts.apple.com/us/podcast/the-wealthy-word-podcast/id1494163691
What happens when you show up on social media authentically? Jera Foster-Fell joins me today to answer that question. Jera, otherwise known as jera.bean on her social media channels, has over 170k followers on Instagram and over 1 million fans on TikTok. More impressively, she grew her TikTok community from zero to a million in under 12 months.
In this episode, Jera and I discuss community growth, content creation, and showing up fearlessly as your authentic self. She also discusses her journey and the many pivots she’s made throughout her career.
If you’re ready to create content that explodes your growth on TikTok and Instagram, this episode is for you. Tune in as Jera shares her best tips for growing your community when starting from zero, her advice for creating content, and what to do when you find yourself in a creative slump.
Time Stamps:
[2:49] The many pivots in Jera’s career and how she approached pivoting with her audience
[12:26] How Jera grew to 1 million followers on TikTok
[15:30] Is it too late to grow on TikTok?
[21:29] Jera’s content creation process
[25:19] Getting out of a creative slump
[29:25] Building a community on Instagram vs. TikTok
[33:06] Advice for showing up authentically and establishing a strong personal brand
[37:51] How to avoid the comparison trap on social media
Resources:
Instagram: https://instagram.com/jera.bean
TikTok: https://www.tiktok.com/@jera.bean
Learn more about Social Media Saloon: https://jera-foster fell.mykajabi.com/socialmediasaloon
Dr. Lisa Orbé-Austin is a licensed psychologist and executive coach. She's also the co-founder of Dynamic Transitions Psychological Consulting, where she works with high potential managers and executives. In doing this work over the years, she’s become extremely interested in the concept of imposter syndrome when she began to see patterns in the high performers that she was working with. She is also the co-author of Own Your Greatness: Overcome Imposter Syndrome, Beat Self Doubt and Succeed in Life, which is available now.
Dr. Lisa Orbé-Austin joins Her Life, By Design to help you understand what exactly is imposter syndrome, why we as women experience it so much, how to get to the root cause of it and how to push beyond it. We also talk about fear of failure, fear of judgment and fear of perfectionism.
This is one of my first episodes of Her Life, By Design about mindset. As you know most of the episodes are really focused on tactical business strategies so I hope you enjoy this conversation.
[3:20] Who is Dr. Lisa Orbé-Austin?
[5:35] What is imposter syndrome?
[6:42] Ways people can self-sabotage
[7:30] Who does imposter syndrome affect?
[8:42] how/why does imposter syndrome happen?
[11:11] How Women show imposter syndrome vs. Men
[12:33] How to beat syndrome
[14:59] Handling our inner voice
[16:48] Facing your fears in business
[22:50] Dealing with judgment from others
[25:20] Comparison, jealousy and envy online
Connect with Dr. Lisa Orbé-Austin:
- Instagram: https://www.instagram.com/drorbeaustin
The "Own Your Greatness" Course and Book: https://www.dynamictransitionsllp.com/imposter-syndrome/own-your-greatness-overcoming-imposter-syndrome/
To connect with me, Christina Galbato:
- Instagram: http://www.instagram.com/christinagalbato
- Website: http://www.christinagalbato.com
- Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola.
In this episode, we discuss the evolution of influencer marketing to what it means to work with an influencer agency and what they look for in new brand ambassadors that are not just a large following.
[0:21] Who is Mae Karwowski?
[5:55] What would be the difference between a PR agency and an influencer marketing agency and an influencer agency or manager?
[10:49] How did Mae get into the influencer marketing world?
[15:00] What are brands looking for
[23:34] What metrics do brands and agencies look for in Influencers?
[34:31] How has influencer marketing changed in the wake of COVID hitting?
[42:04] What changes are we seeing with the influencer industry including Black voices more?
[46:01] Are blogs important in influencer marketing?
[50:07] How can influencers charge for promotion on these platforms like TikTok and Reels?
[54:29] Is there more room in the industry for more influencers?
To Connect with Mae:
Obviously’s IG: https://www.instagram.com/obviously/
Sign up for Obviously: https://www.obvious.ly/
Mae IG: https://www.instagram.com/maewow/
Lately, it seems like reels are all anyone can talk about as far as Instagram is concerned. There’s a good reason for that! Since Instagram is trying to compete with TikTok through short-form videos, Instagram’s algorithm is currently favoring reels over any other type of content.
Additionally, reels are a great way to grow your account by hundreds or even thousands of followers overnight. The key lies in posting viral-worthy reels. If you’re posting reels consistently and you do not understand why they aren’t performing well, this episode is for you. Grab a pen and paper and start taking notes as I share 10 reasons why your reels aren’t going viral and what you can do to fix it.
Time Stamps:
[2:38] What does “viral” really mean?
[3:31] How to stop the scroll
[5:08] Creating an effective hook
[7:23] How to adapt to trends effectively
[9:18] Watch your text to video ratio
[10:04] Why you need to remove the TikTok watermark
[10:48] Stop deleting your reels
[11:54] The key to every piece of content on Instagram
[13:03] Is your reel doing one of these three things?
[16:21] The quality of your sound and visuals
[17:16] Why you need to optimize your Instagram profile
Resources:
The Influencer Bootcamp: https://christinagalbato.lpages.co/igbc/
Wouldn’t it be nice if Instagram told you exactly what you should be posting and how often you should posting each type of content? Thankfully, Instagram spilled their secrets to Rachel Reichenbach. Best of all, she documented everything she learned in detail that even the New York Times caught wind of her coveted information.
In today’s episode, I’m going to share my top 3 takeaways from Rachel’s, or rather Instagram’s posting guidelines. And before you panic over Instagram’s suggested number of posts, I’ll share tips and strategies on how you can make this information work for you in an easier, more manageable way while sharing how it’ll impact my own Instagram strategy.
Tune in and take notes as we dive into the short, sweet, and value-packed episode all about what you should post on Instagram for maximum growth this year.
Time Stamps:
[1:39] How Rachel Reichenbach came in contact with Instagram
[2:23] Using all of Instagram’s features
[3:04] What you should be posting and how often you should be posting according to Instagram
[4:41] Why you shouldn’t worry about being camera ready
[5:37] Adapting to lives rooms immediately
[6:05] The importance of creating and posting reels
[9:54] Why consistency is key
[11:09] Rumors versus a definitive guide according to Instagram
[12:11] Batching content and planning ahead
Resources:
Rachel’s post : https://rainylune.com/blogs/blog/why-your-instagram-engagement-kinda-sucks-right-now
The Influencer Bootcamp: https://christinagalbato.lpages.co/igbc/
Let’s face it ladies--navigating romantic relationships as success-oriented women isn’t easy. After spending all day in our roles as CEO and entrepreneur, it can be pretty tough switching from your masculine energy to your feminine energy. On top of that, the stress and restrictions that the pandemic has placed on our shoulders haven’t made dating and romance any easier.
This is why I’m so excited to introduce you to Evin Rose. Evin is a dating and love coach who teaches millennial women how to transform their relationships with themselves, helping them show up authentically and wholeheartedly in their dating lives.
In this episode, Evin walks us through how we, as women, can identify our attachment style. She also explains how our attachment style can affect the way we show up in our relationships. Evin also discusses how women can start gaining control over their love stories by working through self-sabotaging and limiting behaviors.
Tune in to this raw, intimate conversation all about navigating the world of dating, love, and sex as ambitious modern-day women.
Time Stamps:
[2:02] Evin’s experience working with clients
[3:32] How female entrepreneurs can switch out of their masculine and back into their feminine
[8:48] How Evin helps women heal their love lives from the inside out
[9:37] What is attachment theory?
[17:08] Rewriting your love story
[21:52] Dating during the pandemic
[25:04] How soon is too soon to have sex with someone?
[29:15] Identifying a toxic relationship and healing from it
[32:49] How to stop being reactive in your relationships
Resources:
Evin’s website: https://www.evinrosecoaching.com/
Evin’s Instagram: https://www.instagram.com/evinrose/
Evin’s Signature Program - Love Life Transformation: https://www.evinrosecoaching.com/llt
Have you ever felt the urge to pivot your brand on social media? I believe it’s a common rite of passage for creators and entrepreneurs who have been on social media for a longer period of time. Not only does it mean you’re growing, but it also means that you’re evolving and aligning more with an updated version of your business goals.
My guests on today’s episode are Dani Rodriguez and Kelsey Johnson. Both Dani and Kelsey are travel content creators and influencers who have pivoted and rebranded their businesses. Having gone from a makeup-related YouTube channel to editorial photography--we’re discussing the process of rebranding your business, and how to know when the right time is to pivot.
If you feel a pivot is on the horizon for your brand and business, this episode is for you. Dani, Kelsey, and I know how terrifying the process can be. So tune in as we guide you through with actionable takeaways on how you can nurture your existing community while gaining new audiences who align with your vision.
Time Stamps:
[4:08] How we started our respective businesses
[10:06] Navigating and pushing past fear
[14:10] Going through changes in branding
[19:38] Rebranding and pivoting for sustainability and longevity
[24:59] Establishing a community from the get-go
[27:05] Why it’s ok to lose followers
[31:09] Remembering your “why”
Resources:
Dani’s website: https://dani-the-explorer.com/
Dani’s Instagram: https://www.instagram.com/dani_the_explorer/
Kelsey’s website: http://kelsey-johnson.com/
Kelsey’s Instagram: https://www.instagram.com/heykelseyj/
Clout Check podcast: https://www.cloutcheckpodcast.com/
Continue listening to our conversation on this episode of the Clout Check Podcast:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/ep-45-expanding-your-business-brand-with-christina-galbato/id1509161856?i=1000510359992
- Spotify: https://open.spotify.com/episode/1wGPvhnPjriyzmSIydVuOv
When I launched Her Life By Design in November 2019, my podcast strategy included a lot of trial and error when it came to finding out what worked. And since then, I’ve learned so much about delivering the best information possible and reaching new listeners.
In this no-fluff episode, we’re diving into what I would do differently if I launched my podcast today. I walk you through the 5 things I would do differently from the types of episodes I wished I recorded more of, to growth techniques I wished I used.
If you’re thinking about starting a podcast this year, or if you already have a podcast but you're struggling with growth--this episode for you no matter what situation you're in right now.
[2:19] The importance of an evergreen platform
[3:07] Choosing the right evergreen platform for you and your business
[3:55] Batching episodes prior to the launch
[5:04] The growth strategy I wish I used at the beginning
[6:38] The type of episode I wish I recorded more of
[8:17] The powerful opportunity of podcasting
[9:15] Developing a strong podcast promotion strategy
Resources:
- Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
How did a lifestyle blog turn into a thriving brick and mortar and e-commerce business? Cyndi Ramirez is the founder of Chillhouse -- a modern self-care spa and coffee bar located in New York’s trendy Soho neighborhood. Having made it on Create and Cultivate’s top 100 list, WWD’s 40 of Tomorrow, Nylon 2018’s Inventor of the Year, and a continuing list of astonishing accolades -- Cyndi is the ultimate definition of “Girl Boss.”
She joins Her Life By Design for an inspiring yet tactical conversation about entrepreneurship, especially in the brick and mortar and e-commerce space. Cyndi shares her insight on getting to know your customers like the back of your hand, pivoting to e-commerce, manufacturing products, and so much more.
And of course, we asked the queen of chill herself about her best self-care tips to practice at home. Tune in to this episode to hear how Cyndi’s entrepreneurial journey took her lifestyle blog into a brick and mortar and e-commerce store, establishing Chillhouse as the authority in modern self-care.
[3:32] The most surprising challenging building Chillhouse
[7:47] Starting a brick and mortar store in New York City
[11:02] Finding your unique proposition
[14:51] Cyndi’s journey to Chillhouse
[18:21] Merging her lifestyle blog with Chillhouse
[19:51] Research, planning, and positioning before opening a brick and mortar
[20:33] Growing your network
[23:35] Pivoting to e-commerce in 2020
[29:14] Finding manufacturers
[30:45] Building your inventory
[33:12] Finding your chill at home
[38:25] Where will NYC go from here?
Resources:
Website: https://chillhouse.com/
Instagram: https://www.instagram.com/chillhouse/
TikTok: https://www.tiktok.com/@chillhouse?lang=en
What’s the correlation between your cycle and your business? Monica Yates is a life and period coach who helps women tap into their feminine energy through the use of trauma healing, inner child healing, and subconscious reprogramming.
As female entrepreneurs and business owners, we find ourselves working with a lot of masculine energy. In this episode, Monica explains why working within these masculine structures is not sustainable for women in business.
We have a raw discussion about the lies women have been fed about the pill and birth control. Monica also discusses how listening to your cycle can help prevent burnout, and how having a healthy cycle will allow women to be in rhythm with everything going on around them. Tune in to our insightful conversation as Monica shares how female entrepreneurs can tap into their cycle and feminine energy in order to build a better life and business.
[2:19] Monica’s journey with her cycle
[12:04] Tapping back into your feminine energy after being on birth control
[14:21] Understanding how the IUD and the pill affects your cycle
[15:35] The four different phases of your cycle
[20:25] Supporting your body after birth control
[24:45] Shifting from your masculine to your feminine
[31:49] Why masculine structures aren’t sustainable for female entrepreneurs
[33:12] Optimizing your natural cycle
[36:25] Understanding your libido
[43:34] Tapping into your feminine during a launch
Resources:
Instagram: https://www.instagram.com/monicayateshealth/
Podcast: https://podcasts.apple.com/us/podcast/feminine-as-f-ck/id1449633522
When it comes to business, having the right mindset can really propel you forward. And having the wrong mindset can hold you back. In today’s episode, I am joined by my dear friend, Jen Morilla. Jen is a mindset and business coach for online entrepreneurs, and she also happens to be one of the support coaches in my new 6-month coaching program, the Influence to Empire mastermind.
We don’t hold back as we dive deep into a raw conversation about the 5 mindset blocks that are holding you back from propelling your business forward, and how to move past them. Jen is revealing the roots of imposter syndrome as she walks listeners through the fear of outside judgment and how to overcome them.
We’re chatting about recognizing comparisons and how to stop it, the importance of journaling, the secret to staying consistent, and so much more.
[3:15] Jen’s journey from travel blogger to business and mindset coach
[4:20] Developing a good grasp on mindset
[6:30] Why mindset requires constant work
[10:47] Why you suffer from imposters syndrome
[16:37] Why you compare yourself to others and how to stop it
[21:17] Creating a fear inventory
[22:53] Balance is the key to consistency and motivation
[27:07] Understanding and healing your money mindset traumas
[38.:04] Identifying self-sabotaging behaviors
[42:32] The power of manifestation and affirmations
[44:08] How to connect with your “why”
Links Mentioned:
Influence To Empire Mastermind begins February 15. If you are ready to grow your audience online, take your content to the next level, skyrocket your income, and ultimately create a business that runs efficiently → Get on the waitlist today for first access AND $500 off!
Want to learn how to grow your blog and email list? Take my FREE training here to learn the 4 steps to running a successful blog.
Resources:
Instagram: https://www.instagram.com/jenmorilla/
Youtube: https://www.youtube.com/channel/UC-JeIvuQm_bGMlnaqsxji2g
Website: https://www.thesocialgirltraveler.com/
There are no million-dollar ideas, only million-dollar implementations. I found this saying to be absolutely true as I reached my first 7-figure year in 2020. And since I am (and always will be) an open book, I’m sharing the 7 things I did that allowed me to have my first 7-figure year in 2020.
In this episode, I briefly revisit my entrepreneurial journey from where I started and how I got to where I am. I discuss how aligning with my purpose and making the scary decision to pivot was an essential part of my journey. I also share tactical tips on why consistently providing value is important, how to build your team, the importance of knowing your numbers and so much more.
[5:35] Pivoting and aligning with my purpose
[7:27] Overcoming the fear of growth
[9:42] How much free value should you give?
[10:58] Why you need an evergreen channel
[12:20] Meet my team
[16:45] Building your own team
[17:47] Setting up systems
[19:27] The power of “no”
[21:18] Understanding your numbers
[24:41] Tightening up your funnels
[27:40] Diversifying your income
Links Mentioned:
Influence To Empire Mastermind begins February 15. If you are ready to grow your audience online, take your content to the next level, skyrocket your income, and ultimately create a business that runs efficiently → Get on the waitlist today for first access AND $500 off!
Want to learn how to grow your blog and email list? Take my FREE training here to learn the 4 steps to running a successful blog.
Previous Episodes Mentioned:
My Story: How I Built a Half a Million Dollar Biz as a Social Media Influencer
Six Tips for Growing Your Business in 2021
If you want 2021 to be THE year to grow your income, your online audience, and your business as a whole, then it’s time to start implementing a few changes into both your social media and business strategy. Start the new year with action steps that will help you build an authentic and value-driven presence online.
In this episode, I walk you through the six things you need to be doing in 2021 if you want to grow and scale a successful online business. Whether you are looking to grow your audience or reach 6-figures (or both), I am giving you my biggest tips on accelerating your success. I talk about everything from setting up evergreen funnels to why TikTok isn’t going away. Plus, so much more.
[9:48] 3 types of videos you should be creating for your business
[15:13] The importance of creating value-driven content
[18:00] How to grow your evergreen platform
[21:29] Creating scalable revenue streams
[25:53] Why influencers should be taking a stance on social issues
Links Mentioned:
Influence To Empire Mastermind begins February 15. If you are ready to grow your audience online, take your content to the next level, skyrocket your income, and ultimately create a business that runs efficiently → Get on the waitlist today for first access AND $500 off!
Want to learn how to grow your blog and email list? Take my FREE training here to learn the 4 steps to running a successful blog.
Read more about the 8 steps we can take to make the influencer industry more anti-racist
Previous Episodes Mentioned:
- Viral Growth on TikTok and Travel Hacking w/ Michelle Gonzalez @laxtoluxury
- How To Become A Successful YouTube Influencer with Natalie Barbu
Neha Premjee is an Ayurvedic health and weight loss coach who helps women rewire emotional patterns and dissolve energetic blocks so they can reach their weight loss goals. Not only is Neha a student of The Influencer Bootcamp, but she’s built a six-figure business in under a year and has been featured in GQ magazine and on India’s largest TV network, Times Now.
In this episode, Neha and I deep dive into what it takes to build and scale a business fast, how to overcome your fears, and how she learned to place herself in intentional containers that fueled growth and helped her accelerate her business. We also talk about how to show up on social and why leading with value, giving quality information, and building relationships with your audience should be a part of your sales strategy.
[6:20] How she lets her excitement overpower her fears
[13:06] Incorporating Ayurvedic teachings into healthy eating and living
[27:00] How she built and scaled her coaching business
[35:21] Adding value to those already in front of you and selling from a place of integrity
[38:12] Getting into the sales mindset of changing someone’s life
To connect with Neha:
- Website: https://nehapremjee.com/
- Instagram: https://www.instagram.com/nehapremjee/
- Free 3 Day Weight Loss Training - click “Send it over” here: https://nehapremjee.com/
- Ayurvedic Weight Loss Method Course: https://nehapremjee.kartra.com/page/ayurvedic-method
Reese Evans is a mindset and abundance coach and creator of the Yes Supply Method which helps people become successful six-figure online coaches using a combination of mindset and manifestation techniques including NLP, Hypnosis, and EFT. Reese is all about focusing on your purpose, showing up exactly as you are, and supporting those you are attracting - and she’s here to share her incredible insight.
In this episode, Reese and jump headfirst into the subconscious mind, understanding how to reprogram our brains, and why the way we look at the world actually changes the reality we live in. We’re also talking about how to make pivotal changes in your life by taking control through mindset techniques, the mindset struggles of 6-7 figure business owners, and how to stop self-sabotaging so you can thrive.
[3:56] Understanding your mindset journey
[7:32] Envisioning your goal and making it a reality
[10:50] A walkthrough of how Reese uses NLP, EFT, and Hypnosis with her clients
[20:25] Why there is a new devil at every level of success
[29:55] How to organically shift your mindset
To connect with Reese:
Website: https://www.yessupply.co/
Instagram: https://www.instagram.com/yessupply/
YouTube: https://www.youtube.com/channel/UCCrXCNIDVkBJ71GQARPxHQQ
Masterclass: https://www.yessupply.co/freemasterclass
Natalie Barbu is a YouTube influencer, host of The Real Real Podcast, and founder of Barbu Agency, which helps brands connect to their desired audience using PR and online marketing strategies. After starting a YouTube channel at 15, Natalie has now grown her audience to over 300,000 subscribers by filming authentic and relevant lifestyle content. She’s now used her influence and experience to cross-promote both her podcast and her new consultancy.
In this episode, Natalie and I talk about finding confidence in yourself through self-reflection and discovering how you can offer true value within your specific zone of genius. We also have a super honest conversation about overcoming the fear of being judged, growing a following without having viral content, and why providing free value is necessary to land clients.
Natalie is also giving us her best, tactical tips on growing a following from scratch and why you should niche down and create content that’s not out there if you want to find success on YouTube.
[2:36] Why consistency is key to success and growth on YouTube
[13:10] Creating content that is specific and SEO optimized
[18:37] How Natalie started making real money on YouTube
[26:45] Providing different value to your audience through podcasting
[30:00] The benefits of using other platforms to promote your podcast
[31:37] Why brands need to start thinking more like influencers
[36:23] How to get your first clients as a new agency owner
To connect with Natalie:
YouTube: https://www.youtube.com/nataliebarbu
Website: https://barbuagency.com/
Agency IG: https://www.instagram.com/barbuagency/
Natalie IG: https://www.instagram.com/nataliebarbu/
The Real Reel Podcast: https://podcasts.apple.com/us/podcast/the-real-reel-podcast/id1456261473
Hayley Andersen is an Australian travel and lifestyle photographer and content creator who has worked with brands like Booking.com, DJI Corona, Hyatt Hotels, the Japan Tourism Board, plus so many more. Aside from being my dear friend, Hayley also owns an online store dedicated to selling prints of images she’s captured around the world on her travels, plus some amazing presets to help you elevate your own photos.
In this episode, Hayley and I talk about the beauty of being a content creator, how to find your unique value and stand out from the crowd, and why we need to learn how to manage the rough times and celebrate the good. Hayley also tells us what it’s like working with brands, the importance of stepping away when you need clarity, and why creating content is her number one passion.
We also have a super honest and open conversation about comparing ourselves to other influencers, why you should follow people who make you feel good and how to find authentic connection with your followers. Plus, Hayley is sharing her absolute best tips for beginners, just starting out in the content creation world!
[2:44] Her biggest lesson learned as a content creator
[12:49] Why Imposter Syndrome never goes away
[16:00] How she stayed committed to her dream even after a slow start
[22:52] How to stand out to brands you pitch to
[33:47] Balancing the enjoyment of travel with creating content
[39:57] Hayley’s best tips for new influencers
[50:42] The importance of taking the good with the bad
To connect with Hayley:
Instagram: https://www.instagram.com/haylsa/
Online Store: https://www.haylsaandkyle.com/
Website: https://www.haylsa.com/
To connect with Christina:
Christina's Instagram: https://www.instagram.com/christinagalbato/
Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/
Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast
Free Instagram training: https://christinagalbato.lpages.co/freeigclass/
Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/
Naomi Genota is a lifestyle content creator based in LA. With just over 30,000 followers, Naomi has harnessed the power of her tight-knit Instagram community and her incredible pitching skills to work with brands like Amazon, GoDaddy, Target, and 7 For All Mankind. Plus, she’s secured over $7,000 in brand collaboration income in October alone. Did I mention that Naomi is a student of mine and the first student I’ve had on Her Life By Design?
In this episode, Naomi and I talk about all things pitching, growth, reels, and mindset. We are getting into the dirty details of how to perfect your cold pitch, which influencer marketing platforms work for her, why you need to treat your influence like a business, how to make Reels work for you, and why you don’t need hundreds of thousands of followers to monetize on Instagram.
We also have an honest conversation about focusing on the value you provide your audience, the importance of friends over fans, and why micro-influencers hold the power and are poised for success now, more than ever before. You really don’t want to miss this jam-packed episode!
[2:44] From beauty influencer to helping women create an impact with their influence
[11:23] Why micro influencing is where it’s at
[16:56] Naomi’s three biggest tips for pitching to brands
[31:46] Instagram growth strategies 101
[49:01] How to leverage your strengths and make them work for you
To connect with Naomi:
Instagram: https://www.instagram.com/naohms/
Website: https://outsidemycubicle.com/
Tik Tok: https://www.tiktok.com/@naohms
Black Friday Blowout Sale - Until November 30, 2020
- Influencer Bootcamp is 30% OFF
- Blogger Bootcamp is 30% OFF
I’m also offering a new super strategy-packed mini-course: How To Grow using TikTok and Instagram Reels
**This week only get it for $79
https://christinagalbato.com/blackfriday
To connect with Christina:
Christina's Instagram: https://www.instagram.com/christinagalbato/
Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/
Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast
Free Instagram training: https://christinagalbato.lpages.co/freeigclass/
Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/
Michelle Gonzalez is an LA-based travel creator that prioritizes both the journey and the destination by sharing aspirational flights, properties, and experiences on her TikTok and Instagram. Not only is Michelle a TikTok expert and travel hacking genius, but she’s also educating travel brands on the benefits of having a presence on TikTok.
In this episode, Michelle and I talk about the good, the bad, and the ugly of TikTok, how it’s been a game-changer for Michelle’s travel business, and why TikTok is currently THE place to grow an audience quickly and organically. We talk about everything from creating a viral video to recognizing the risks when working with brands and everything in between.
We also have a super honest and open conversation about riding the highs and lows of video views, how to follow the trends and captivate your audience with your content, and why every TikTok video is like a lottery ticket. Michelle even shares a behind the scenes look at how to operate a business as an influencer and why it’s not always glamorous!
[4:59] Lessons learned from being a TikTok influencer
[13:37] Growth tips for building followers and going viral on TikTok
[17:24] Why consistency is the name of the game
[21:55] How to look at trends and apply them to your content
[25:15] Why travel brands need to get on TikTok
[30:44] Charging for a TikTok video and recognizing your worth
[39:22] How Michelle became a travel hacking pro
[44:01] Credit card + airline alliance recommendations for beginner travel hackers
To enter to win Christina's signature courses (The Influencer Bootcamp and The Blogger Bootcamp):
- Follow @herlifebydesignpodcast on Instagram
- Leave a review of the podcast on Apple Podcasts
- Check out Christina's IG Stories on Wednesday, Nov 25th where she'll announce the winners
To connect with Michelle:
Instagram: https://www.instagram.com/laxtoluxury/
TikTok: https://www.tiktok.com/@laxtoluxury
To connect with Christina:
Christina's Instagram: https://www.instagram.com/christinagalbato/
Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/
Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast
Free Instagram training: https://christinagalbato.lpages.co/freeigclass/
Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/
Ally Pintucci is a photographer, brand expert and founder of Agency-ish. After working in the old school agency world, she decided it was not for her and she created her version of an agency!
In this episode, we have an honest conversation about what it feels like to run an influencer business. Ally opens up about her feelings about where the influencer world is heading and how to pivot to work within your purpose.
[7:57] Self Sabotage and "Enoughness" in The Online Space
[13:14] Learning to Enjoy Social Media Again
[19:30] The Move From Curated Feeds to Casual Videos
[24:06] How Ally Created Agency-ish
I am so excited to announce this week's giveaway! This week we are giving away a 30 minute coaching call to two lucky winners. To enter:
-
Subscribe to Her Life By Design in Apple Podcasts
-
Follow @herlifebydesignpodcast on Instagram
-
Leave a review of Her Life By Design in Apple Podcasts be sure to include your IG handle)
To connect with Ally:
Instagram: https://www.instagram.com/allypintucci/
Agency-ish: https://www.agency-ish.ca/
To connect with Christina:
Christina's Instagram: https://www.instagram.com/christinagalbato/
Follow Her Life By Design on Instagram: https://www.instagram.com/herlifebydesignpodcast/
Join the Her Life By Design Facebook group to discuss this episode: https://www.facebook.com/groups/herlifebydesignpodcast
Free Instagram training: https://christinagalbato.lpages.co/freeigclass/
Free blogging training: https://christinagalbato.lpages.co/freebloggingclass/
Erin Sullivan is a travel photographer and writer specifically focused on sharing culture, wildlife, and the outdoors through the lens of social responsibility. Not only is she a TED speaker, but she’s worked with brands including Adobe, Sony, and many more. Erin has recently created a viral image series called the Great indoors, where she recreated epic outdoor scenery with common household items.
In this episode, Erin and I talk about how she became a travel photographer, taught herself photography, and began landing deals with some of the largest brands and tourism boards in the world. We talk about getting past burnout, what being a responsible creator and traveler means, and the importance of taking time to really enjoy a destination (without your camera) and how that allows us to share better stories and actually enjoy traveling.
We also have a super honest and open conversation about our opinions on whether people with public platforms have a responsibility to share their perspectives on social issues and political topics and discuss the future of travel. Don’t miss this amazing episode!
[5:00] From leading outdoor adventure trips to becoming a professional photographer
[14:13] Why intentional storytelling can make you a great photographer
[18:10] Practicing and refining your work over time to improve your craft
[31:24] What it means to be a responsible traveler and creator
[37:27] Finding balance when traveling and creating to avoid burnout
[44:34] Using our platforms and our privilege to speak up on things that matter in this world
[50:24] The future of travel after COVID
To connect with Erin:
Instagram: https://www.instagram.com/erinoutdoors/
Website: https://erinoutdoors.com/
Twitter: https://twitter.com/erinoutdoors
TikTok: https://www.tiktok.com/@erinoutdoors
TED talk: https://www.ted.com/speakers/erin_sullivan
Print Store: https://prints.erinoutdoors.com/
**Get 15% off Erin’s Prints using code: CHRISTINA2020
Ciara Johnson is a solo female travel blogger, full-time content creator, occasional freelance writer, and founder of Hey Ciara, a travel blog that empowers women to seek meaningful experiences through travel. Since quitting corporate HR back in 2017, Ciara has been solo-traveling the world and works with well-known brands like Airbnb, Bumble, Chase Bank, Toyota, and more, and has been featured in Forbes and Conde Nast Traveler.
In this episode, Ciara and I talk about making the leap from a 9-5 into a full-time traveler, her blogging and branding journey, making money remotely and how she pursued an alternative lifestyle she loves. We discuss why the road to getting where you want to go is not always linear or straightforward and why traveling is the best investment you can make for yourself.
[4:40] Ciara’s travel journey: from the beginning to today
[10:10] Why becoming a full-time travel blogger isn’t easy or quick
[12:43] Resisting the status quo and shaping a lifestyle around travel
[24:00] Why some things you do are a means to a greater goal
[29:25] How quitting your current situation can clear space for more opportunities
[34:44] Prioritizing content creation during her travels and what that looks like
[40:38] Tips on finding self-awareness through solo traveling
[53:54] Responsibly traveling during Covid: Ciara’s mindful approach moving forward
To connect with Ciara:
Website: https://www.heyciara.com/
Instagram: https://www.instagram.com/hey_ciara/
Twitter: https://twitter.com/hey_ciara
Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized through earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them.
In this episode, Gloria and I discuss why PR is so important for business growth, how to find the right media context to reach out using Gloria's CPR method, and how to get writers to open your emails. We discuss how to get noticed, why email isn’t always enough, and implementing a PR roadmap that works.
[2:48] Who is Gloria Chou?
[5:53] The difference between PR and Marketing
[7:30] Why getting press isn’t rocket science nor is it unachievable for early-stage businesses
[9:08] Gloria’s 3 step process for getting PR
[12:06] The importance of a timely story
[14:00] How to use her CPR pitching method
[17:10] Why your subject line always matters
[19:42] Understanding the intersection of all the stories and making it work to your advantage
To connect with Gloria:
Website: https://www.gloriachoupr.com/
Instagram: https://www.instagram.com/gloriachoupr/
LinkedIn: https://www.linkedin.com/in/gloriaychou/
Road Map Link: https://learn.gloriachoupr.com/starter
Free Webinar Masterclass: https://www.gloriachoupr.com/webinar
Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola.
In this episode, we discuss the evolution of influencer marketing to what it means to work with an influencer agency and what they look for in new brand ambassadors that are not just a large following.
[0:21] Who is Mae Karwowski?
[6:06] What would be the difference between a PR agency and an influencer marketing agency and an influencer agency or manager?
[11:46] So how did you get into the influencer marketing world?
[15:43] What are brands looking for?
[23:51] What metrics do brands and agencies look for in Influencers?
[34:37] How has influencer marketing changed in the wake of COVID hitting?
[41:58] What changes are we seeing with the influencer industry including Black voices more?
[45:33] Are blogs important in influencer marketing?
[52:08] How can influencers charge for promotion on these platforms like TikTok and Reels?
[55:34] Is there more room in the industry for more influencers?
[58:37] Where can anyone listening find Obviously on Instagram and where can they go to join your amazing platform?
To Connect with Mae:
Obviously’s IG: https://www.instagram.com/obviously/
Sign up for Obviously: https://www.obvious.ly/
Mae IG: https://www.instagram.com/maewow/
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
You likely already know the name Brittany Krystle from past episodes of Her Life, By Design. But if you don’t, Brittany is not only a personal branding queen, successful entrepreneur and host of the top rated Beyond Influential podcast, she is also someone that I’m blessed to call a great friend.
Earlier this year, Brittany and I recorded an episode for Beyond Influential. I happened to be listening to it recently when I thought to myself it would be an awesome episode for you guys to hear. There are so many gems and great takeaways I wanted to repurpose and republish it on my show.
In this episode, I talk with Brittany about how I’ve grown my business over the last two years. We discuss team building and outsourcing, competition versus collaboration, how to succeed as an influencer in 2020 and how to work with brands as an influencer.
[2:38] Who is Christina Galbato
[3:24] Do you still need a blogger name?
[6:38] The evolution of online education
[10:07] What it takes to establish a real and successful business
[13:37] My favorite online courses and how to find trainings that work for you
[18:38] Why you connect with certain influencers and not others
[22:40] The influencer industry is still in its infancy
[27:45] Brand collaborations vs. online education as a business
[30:10] Outsourcing
[40:55] Brand collaboration
[45:02] How to reach out to brands
[53:29] Finding the right coach
[56:15] Thoughts on podcasting as a format
[60:00] The evolution of Instagram
To connect with Brittany Krystle:
Brittany's Instagram: https://www.instagram.com/brittanykrystle/
Beyond Influential podcast: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Frances Tang is the founder and CEO of come&gone by Awkward Essentials, an after sex cleanup product that helps solve a problem that all women have. Frances has scaled her e-commerce company from a one woman venture into a massive business that just closed investor funding in March.
In this episode, we discuss the entire process Frances went through from conceptualizing the idea, launching and scaling, the most important lessons she learned about pitching her idea to investors, how she raised capital and scaled her business, and the wide variety of reactions people have to a product that solves a slightly awkward problem.
[3:38] Who is Frances Tang?
[5:20] What was the process for inventing come&gone?
[7:07] Contacting manufacturers
[8:18] How did your prior jobs help with starting your business?
[9:39] Frances’ experiences going through an accelerator program
[13:47] How did you scale come&gone?
[17:43] How did you know it was time to raise capital?
[21:29] How did raising capital change your business?
[23:16] How do people react to come&gone?
[25:25] What is the future of Awkward Essentials?
To connect with Frances:
Come&Gone's Instagram: https://www.instagram.com/getcomeandgone/
Shop Come&Gone: https://getcomeandgone.com/
Use code CHRISTINA15 for a discount on your order!
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Adriana Carrig is a founder, CEO and podcast host. She is the CEO of Little Words Project, a company that creates beaded bracelets each with an inspiring word on them. Adriana has created a much deeper meaning behind her company than just selling beautiful bracelets. Her mission is to encourage collaboration over competition amongst women and to encourage women to be kind to themselves and other women.
Adriana is also the founder of a nonprofit called the Block Organization which is dedicated to encouraging college women to be their most confident selves. She is also the co-host of her popular podcast, Glow Through It.
In this episode you'll hear Adriana's entire story of how she started Little Words Project in 2013. From beading bracelets and shipping them out herself at her mom's house to growing it into what it is today, a company that employs almost 10 women, has a factory that handles their products and whose bracelets are stocked in stores across the U.S including Nordstrom and Anthropologie.
[4:23] The inspiration behind starting Little Words Project
[6:17] The first steps to getting Little Words Project off the ground
[9:40] How did you scale your business?
[12:18] What is your hiring process?
[15:03] When did you decide you needed to outsource?
[16:32] Tips to finding a manufacturing factory
[19:08] How did you find your way into retail stores/spaces?
[22:43] How trends can affect your brand
[26:20] How to deal with copycats
[29:55] The power of leading an active community with your brand
[31:26] Adriana’s future ventures
To connect with Adriana Carrig:
Little Words Project's Instagram: www.instagram.com/littlewordsproject
Adriana's Instagram: www.instagram.com/adrianacarrig
Buy a Bracelet from Little Words Project: www.littlewordsproject.com
The Block: www.theblockorg.com
Glow Through It podcast: https://podcasts.apple.com/us/podcast/glow-through-it/id1505380576
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
In this episode, I talk about all why having a blog is more important than ever - even in the social media crazed world we live in. I’ll also go through three of the first steps that you should take when wanting to start your blog and 4 reasons why blogs are still just as relevant today as they’ve ever been.
[1:56] Is blogging still relevant?
[3:26] My journey with blogging and social media
[9:49] Why your blog content lives on forever
[12:37] Why you control your blog
[15:08] You can earn more from brand deals when you have a blog
[17:07] The success of your blog isn't tied to your social media
[18:25] 3 important steps to creating your blog
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Today’s episode is really special because I’m bringing on two of my best friends that also happen to be in the online business world as well, Brittany Krystle and Jen Morilla.
Brittany Krystle is a Personal Branding & Growth Expert. She is also the host of the top-rated Beyond Influential Podcast.
Jen Morilla is an Impact Travel Blogger and Mentor to Entrepreneurs. She is on a mission to create incredible possibilities of transformation for women to live lives of impact, purpose, and badassery.
We talk about mistakes we’ve made and lessons we’ve learned in our individual entrepreneurship journey, how we've approached building our communities online, lessons learned when it comes to finding friendships in this space, monetizing and making money, and building our teams.
[3:04] Meet Brittany and Jen
[8:50] Making mistakes
[12:25] Pitfalls of trying follow someone else’s path
[23:34] Focus on the journey, not the money
[25:46] Are we working too much?
[30:04] Your worth is not tied to your follower count
[35:23] Celebrating the small wins
[36:25] Managing your team
[37:55] launching online products and courses
[48:58] Finding friends as an influencer/entrepreneur
To connect with Brittany Krystle:
Instagram: https://www.instagram.com/brittanykrystle/
LinkedIn: https://www.linkedin.com/in/brittanykrystle/
Website: https://www.brittanykrystle.com/
Beyond Influential: https://www.brittanykrystle.com/category/podcast/
To connect with Jen Morilla:
Instagram: https://www.instagram.com/jenmorilla/
Website: https://www.thesocialgirltraveler.com/
YouTube: https://www.youtube.com/c/Thesocialgirltraveler/videos
Facebook: https://www.facebook.com/thesocialgirltraveler/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Free blogging class: https://christinagalbato.lpages.co/freebloggingclass/
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Charlotte Williams is the founder of SevenSix Agency, a diversity focused influencer marketing agency that she founded out of a need she saw in the industry. She is also the host of The Sustainably Influenced podcast, a show focused on conscious, responsible living and how we as individuals can do our part to make a difference.
In this episode, Charlotte discusses her experience in the influencer space and how and why she founded her agency.
We shed light on the realities of inequality and the lack of diversity in the influencer space, how we as influencers and bloggers - no matter the size of our audiences - can do our part to make this space more inclusive and encourage brands to do better. We talk about how companies can make their marketing efforts and leadership teams more inclusive, and why doing so is not just better for consumers, but for them as a business.
[4:36] Who is Charlotte Williams?
[9:14] What is SevenSix Agency?
[11:31] The pay gap in the influencer industry
[17:19] How to find confidence and know your worth
[21:14] How should influencers change the way they work with brands?
[27:28] Holding brand accountable to be more inclusive
[29:56] How can you do your part to stop racial discrimination?
[35:30] How can PR professionals make their campaigns more inclusive?
[42:04] How to connect with Charlotte
To connect with Charlotte Williams:
Charlotte's IG: https://www.instagram.com/charlottesevensix/
SevenSix Influencer Network: https://sevensixagency.com/influencer-network/
Sustainably Influenced podcast: https://podcasts.apple.com/us/podcast/sustainably-influenced/id1495260552
8 Steps to Take to Make the Influencer Industry More Anti-Racist: https://christinagalbato.com/influencer-industry-more-antiracist/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Suneera Madhani is the founder and CEO of Fattmerchant, a payments processor that was deemed the Netflix of credit card processing by fast company and to date has processed over $5 billion in payments. Suneera is a regular contributing writer for Forbes, Fortune and Inc. magazine as well as a keynote speaker for conferences such as Money 2020, Collision and Ted X.
Suneera Joins Her Life By Design to talk about how she built Fattmerchant from a startup to over $5 billion in payments processed and how she raised $20 million in venture capital. We talk about how to juggle life & business and how to build culture and establish values in your company. We also talk about why there are fewer successful female entrepreneurs and what we can all do to change that.
[2:39] Who is Suneera?
[8:14] Raising VC Funding
[13:46] What to watch for when your company is growing fast
[18:23] Building teams
[26:25] Work-life integration
[33:24] Team Management
[40:16] What is ICON Method?
[47:39] Think BIGGER!
To connect with Suneera Madhani:
Instagram: https://www.instagram.com/suneeramadhani
ICON Method: https://www.instagram.com/ceoschool
Fattmerchant: https://www.fattmerchant.com
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Dr. Lisa Orbé-Austin is a licensed psychologist and executive coach. She's also the co-founder of Dynamic Transitions Psychological Consulting, where she works with high potential managers and executives. In doing this work over the years, she’s become extremely interested in the concept of imposter syndrome and began to see patterns in the high performers that she was working with. She is also the co-author of Own Your Greatness: Overcome Imposter Syndrome, Beat Self Doubt and Succeed in Life, which is available now.
Dr. Lisa Orbé-Austin joins Her Life By Design to help you understand what exactly imposter syndrome is, why we as women experience it so much, how to get to the root cause of it, and how to push beyond it. We also talk about fear of failure, fear of judgment, and fear of perfectionism.
[3:20] Who is Dr. Lisa Orbé-Austin?
[5:35] What is imposter syndrome?
[6:42] Ways people can self sabotage
[7:30] Who does imposter syndrome effect?
[8:42] How/why does imposter syndrome happen?
[11:11] How women experience imposter syndrome more than men
[12:33] How to beat imposter syndrome
[14:59] Facing our inner mean girl
[16:48] Facing your fears in business
[22:50] Dealing with judgement from others
[25:20] Comparison, jealousy, and envy online
Connect with Dr. Lisa Orbé-Austin:
Instagram: https://www.instagram.com/drorbeaustin
The "Own Your Greatness" Course and Book: https://www.dynamictransitionsllp.com/imposter-syndrome/own-your-greatness-overcoming-imposter-syndrome/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Jordan Becerra is the founder of Influencer SEO, an SEO agency that provides search engine optimization services for bloggers and influencers to help them get more traffic organically.
Jordan joins Her Life By Design to talk about why bloggers should care about SEO and why focusing on it will make you more money. She outlines the exact steps you need to take to make sure your site and every blog post is SEO optimized in order to get your blog discovered on Google. We also talk about how to do market research to find out which blog posts you should write next that will give you the best chance of ranking on Google.
[3:43] What Is SEO?
[8:31] SEO for your new blog: Where to start
[12:34] SEO friendly website design platforms
[14:24] What you need to know about services like Yoast
[16:56] Choosing keywords
[21:44] Where to use keywords within blog posts
[23:15] Your post’s readability
[25:31] Planning a writing strategy according to SEO trends
[29:50] Tools to determine what's trending
[32:17] Do I need a blog?
[42:03] How Influencer SEO can help you
Connect With Jordan Becerra:
Get your free SEO evaluation: https://influencerseo.com/free-seo-evaluation/
Get 20% off your 1st month with InfluencerSEO: https://influencerseo.com
InfluencerSEO's Instagram: https://www.instagram.com/influencerseo/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Alyssa Duffy is the founder of a-listed studio, where she offers content creation, influencer marketing, and branding services for her clients. Prior to starting her own agency, she’s worked with Intermix, Harper's Bazaar, Rent The Runway and Marie Claire.
Alyssa joins Her Life By Design to discuss her experience starting her own agency, how to create a brand identity that will help you stand out online, time management, and the specific things that both Alyssa and I do to plan out our days & make sure goals are getting hit. We also dive into Alyssa's super unique approach to content creation and directing photo shoots for clients and for her own Instagram.
[3:43] Who is Alyssa Duffy?
[8:17] Using data to inform content strategy
[12:06] Agency vs. in house marketing
[14:23] Why Alyssa started a-listed
[16:00] First steps to starting your own agency or offering services as a freelancer
[19:24] How to get your first few clients
[21:10] Should you do free work in the beginning?
[25:05] Developing your brand identity online
[34:30] Content conceptualization
[38:36] How to plan the different types of content you post
[40:50] Content creation resources
[44:08] Managing your time
[48:56] How the influencer marketing industry can be made more diverse and inclusive
Connect with Alyssa Duffy:
Alyssa's Instagram: https://www.instagram.com/alisted/
Alyssa's blog: https://www.alistedblog.com
Alyssa's content slides: https://www.alistedblog.com/alisted-content-how-to-plan-a-photoshoot/
a-listed studio: https://www.alistedstudio.com
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/
Sam Vander Wielen is an attorney, and the founder of Sam Vander Wielen LLC, a company that sells DIY legal templates for coaches, bloggers, course creators and influencers. Some of her templates include privacy policies, terms and conditions, collaboration contracts, testimonial releases, and so many more. Sam‘s customers are the type of go-getter women who are ready to step into the CEO role of their business.
Sam joins Her Life By Design to dive into the legal side of running a business online and making an income. We discuss everything from what terms and conditions and privacy policies are and what you should have in them. The difference between a sole proprietorship versus an LLC versus an S-corp and how to know when you should become an LLC or an S Corp. We also talk about filing taxes, copyright infringement and protecting yourself as a freelancer.
[4:05] Who is Sam Vander Wielen
[8:52] How did you reach your first customers?
[12:05] How did you provide enough value to sell you product?
[14:53] Terms & conditions, privacy policies and the difference between what goes into them
[19:08] What is copyright and where to use it
[24:33] The three steps of GDP: General Data Protection Regulation
[29:53] All about LLCs
[35:53] Difference between LLC and S-Corp
[38:47] When to file quarterly taxes
[41:04] The legalities around hiring and outsourcing
[44:54] What contract templates are available
Connect with Sam Vander Wielen:
Sam's Instagram: https://instagram.com/samvanderwielen
FREE WORKSHOP: '5 Steps to Legally Protect & Grow Your Online Business': https://samvanderwielen.com/free-workshop
Protect your biz with one of Sam's templates: https://samvanderwielen.com/
Get the Ultimate Bundle: https://samvanderwielen.com/fearlessly-legal
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group:
https://www.facebook.com/groups/herlifebydesignpodcast/
I always talk about the importance of making investments in your business in order to grow your impact & income. Whether it's paying for a more expensive email marketing platform with more functionality, an online course or a business coach, making SMART investments is what will get you to the next level.
In this episode, I’m discussing why investing in your business is so powerful, why it's problematic to just consume free guide after free guide, 5 things to consider before buying an online course, and 4 things to consider before hiring a coach.
[1:54] The Importance Of Investing In Your Business
[4:27] Are Free Guides Really That Valuable?
[9:37] 4 Tips To Buying Online Courses (Plus a Bonus Tip)
[17:20] What to Consider When Investing In a Business Coach
[25:16] Conclusion
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
Taylor Loren is a strategic marketer with over 10 years of experience in social media and content marketing. As the Director of Content Marketing at Later, the #1 Instagram marketing platform, Taylor teaches brands how to grow their business using Instagram. In 2016 Taylor was named a LinkedIn top voice of social media marketing and awarded best startup marketing in Canada.
Taylor joins the podcast to discuss if you should be taking TikTok seriously in your business, tips for going viral and growing an audience on TikTok, our predictions on where the platform is going as it relates to influencer marketing and will brands start using TikTok for campaigns with influencers. We also touch on the future of the influencer marketing industry amid the COVID crisis from Taylor’s unique perspective on what the industry will look like in the coming months.
[6:32] What is TikTok?
[9:54] The virality factor of TikTok
[14:19] How trolls can help you go viral
[16:49] Using hashtags on TikTok
[19:03] Leveraging trends on TikTok
[22:53] Niching down on TikTok
[24:24] Tips to boost views on TikTok
[25:51] Will TikTok stay around long term?
[28:41] Influencer marketing with TikTok
[32:51] How will the influencer marketing industry be impacted by the COVID crisis?
[37:32] Influencer marketing during the COVID crisis
To connect with Taylor Loren:
Later's Instagram: www.instagram.com/latermedia
Taylor's Instagram: www.instagram.com/taylor.loren
Taylor's TikTok: https://www.tiktok.com/@taylortoks
Later's Tips on TikTok: https://later.com/blog/category/tiktok/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Kat Gaskin is the founder of The Content Planner, the first and only physical planner for planning online content. When Kat first launched her company in 2016 she made $0. The next year? $12,000. 2019? Over $100k. These days, The Content Planner is in the hands of thousands and thousands of women.
Kat is now also running powerful online workshops for creative entrepreneurs to master their content strategies. The workshops are based on Kat's personal experiences with content creation, social media, blogging and eCommerce.
Kat joins the podcast to share:
[03:12] How Kat transitioned from nine to five to freelancer, to now owner of her own six-figure eComm business
[08:06] What it takes to succeed as an entrepreneur and how to persevere when things get tough, or when you don't see the progress or growth you're expecting
[09:24] Actionable tips for starting and scaling your own eComm
[15:10] Creating your customer avatar
[17:13] Finding a manufacturer
[23:06] Kat’s top lessons learned from the last few years as a biz owner
[31:29] Kat’s best advice for planning out your content as a blogger or influencer
[44:03] Conclusion
To connect with Kat Gaskin:
The Content Planner's Instagram: www.instagram.com/thecontentplanner
The Content Planner's Virtual Workshops: https://virtual.thecontentplanner.com/
Kat's Instagram: www.instagram.com/katgaskin
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Keira Rumble is a travel and wellness influencer, CEO of Krumbled foods and the creator of Beauty Bites, Australia's first and only collagen bars that combine five age defying and beautifying ingredients to help women feel and look their best. Keira’s wellness products can be found in Kohl's Australia and are coming soon to Urban Outfitters in the United States.
Keira Joins Her Life By Design to tell her inspiring story of how she was able to not only build a community and a personal brand as an influencer, but also to launch & scale a highly successful e-commerce health business. We discuss how she grew her audience as a blogger, when and how she began pivoting into launching an eCommerce business and how she knew it was the right time to do it. She also walks us through the entire process of getting an eCom off the ground from developing the recipe, finding her food scientist, building her team and actually getting the product off the ground to customers and then scaling that business and reaching even more people.
Quick Jump:
[7:30] What is Krumble and what are Beauty Bites
[11:03] Where to start when launching an eCom business
[14:12] Building your team
[16:55] How to build your contact list
[19:04] Strategy to scale your eCom business
[22:27] Who are you outsourcing to
[24:57] Recipes and formulas
[27:00] Distribution
[29:30] What’s next for Krumbled Foods
[30:35] Conclusion
To connect with Keira Rumble:
Keira's Instagram: www.instagram.com/krumble
Krumbled Foods: www.krumbledfoods.com
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram ads agency helping female entrepreneurs amplify their impact and income.
In this episode, we discuss what you can actually achieve by using ads and what specifically to use them for. We talk about the most important things to keep in mind when writing copy and conceptualizing your creative (photos and videos) for your advertisements. Then Frannie talks through her best tips for targeting the right audience and what specifically to look at if you aren't seeing results from your ads. We also talk about why ads are the cheapest they've been in years right now and why it's the best time to try ads in your business.
Whether your goal is to increase your blog traffic, grow your audience, get more email subscribers or launch an online course, ads will be a game-changer for you. I'm hoping that by the end of this episode you feel more empowered to consider running Facebook ads in your business and feel less intimidated by them.
To connect with Frannie Coggeshall:
Elevate Her Marketing's Instagram: www.instagram.com/elevatehermarketing
Elevate Her Marketing's Website: www.elevatehermarketing.com
Check out the 'Elevate Your Ads' online course: www.instagram.com/elevatehermarketing
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Over the last few months, I’ve been seeing a lot of influencers jumping on the bandwagon and starting to post on TikTok. To see what the platform is all about and to learn more, I created an account about 2 weeks ago and within 4 days of posting, I gained 10,000 followers. Since telling my Instagram followers about the growth, there’s been a lot of interest in finding out how to use and grow an audience on Tik Tok.
In this episode I talk about what TikTok is, why I thought TikTok was irrelevant and why that opinion has changed, the potential TikTok has if you use it strategically to grow your audience, should you get on TikTok and my 7 best practices so you too can gain 10k new followers on TikTok in 4 days.
My 7 best practices for growing an audience on Tik Tok:
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Post 2-3 times per day to grow exponentially by batch creating your content.
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Niche down and speak to your target audience.
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Leverage the trends by repurposing a viral video and tailoring it to your audience.
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Provide value, inspiration or entertainment specifically to your target audience.
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Aim for longer watch times to be rewarded for keeping people engaged on the platform.
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Properly utilize the space given for captions, it isn’t a lot.
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Let people know about your other social accounts for continued cross-platform growth.
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Amy Seder is a travel social media influencer and content creator who specializes in creating lifestyle and travel films and images for some of the largest brands in the world, including Hard Rock Hotels, Hilton and St. Regis. Amy is the co-founder of Away Lands, a blog and production company specializing in photography and creating short films about lifestyle and travel, showcasing a heightened and curated reality.
Amy joins the podcast to discuss Amy's best advice on how to get started as a content creator and how to land your first clients. Amy also shares her story of how she and her fiancé Brandon grew Away Lands together, how they went full time with it, how they've landed projects with brands, and so much more.
To connect with Amy Seder:
Amy's Instagram: www.instagram.com/amyseder
Amy's Website: www.awaylands.com
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Justyn Gourdin is a Pinterest guru who helps bloggers and online businesses maximize their growth using Pinterest. For the past 3 years Justyn has traveled the world supporting herself through Pinterest marketing and strategy for bloggers and businesses.
Justyn has developed truly impactful and in depth courses on how to leverage Pinterest marketing to help people who want to travel the world and work remotely. Throughout April, Justyn is running a special on her flagship course, The Pinterest Playbook. You'll get $50 off the course and $100 of your purchase will be donated to Feeding America and No Kid Hungry.
Justyn joins the podcast to discuss the benefits of using Pinterest to drive new readers to your blog and how to use Pinterest to generate leads and build your email list. Justyn also walks us through her step-by-step process of everything that comes after publishing a blog post like creating pins and scheduling them out. We also discuss how bloggers and online business owners should be approaching their Pinterest strategy during the COVID-19 crisis and in particular what travel bloggers should be doing now and later in the year. And lastly, Justyn and I dive into a conversation about how to become a Pinterest manager and how to get your first client.
To connect with Justyn Gourdin:
Justyn's Instagram: www.instagram.com/justynjen
The Pinterest Playbook: https://justyndoestheinternet.com/pinterest-playbook-course
FREE guide to working online as a Pinterest manager: https://justyn-jen.ck.page/cc585a2160
FREE guide to Pinterest SEO: https://justyn-jen.ck.page/560da74ce1
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Christina Vidal is the Founder of luxury travel blog JetsetChristina where she works with luxury travel brands across the globe. She has built an amazing community of luxury travel enthusiasts and has become one of the most useful travel resources online. JetsetChristina has been featured in Travel & Leisure, Forbes, Oprah Magazine, and The Sun UK.
Christina is also the Founder of swimwear line Watercolors Swim, a leading swim brand known for it’s fun, feminine, playful, ultra-flattering swimwear.
Christina joins the podcast today to discuss how she became a full time travel blogger and walks us through her entire story. Christina also talks extensively about how to get into the luxury travel niche as a new influencer, her best tips for growing your blog traffic and also dives into the process of creating Watercolors Swim from the initial idea to how she found a manufacturer and how she's handling distribution.
To connect with Christina Vidal:
Christina's Instagram: https://www.jetsetchristina.com/
Christina's blog: https://www.instagram.com/jetsetchristina/
Shop Watercolors Swim: https://www.kennyflowers.com/collections/watercolors-swimwear
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Celinne DaCosta is a brand story coach that teaches entrepreneurs to become confident leaders with powerful stories. Her work has been featured in publications such as Forbes, entrepreneur and business insider, and her past clients include prominent industry influencers like Amy Porterfield. As a gifted storyteller Celinne helps people connect with their deeper truth, grow their brand, share impactful messages, and get visible in their industry all by telling better stories.
Celinne joins Her Life, By Design to discuss why storytelling is so important when growing a brand and a business online. She gives an inside look into the step-by-step process that she walks her clients through to discover their unique brand. We also talk about how to weave storytelling into all of your platforms, how to plan out your Instagram captions, why human connection is the ultimate driver behind growth online and so much more.
To connect with Celinne:
Celinne's Instagram: https://www.instagram.com/celinnedacosta
FREE Guide to 10 Hacks to Unapologetically Share Your Story: https://celinnedacosta.com/10-hacks/
Get a Story Clarity Intensive w/ Celinne: https://celinnedacosta.com/story-clarity-intensive/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Tracy is the CEO of Pangea Dreams, the industry leader in entrepreneurial and creative women’s educational retreats. They bring women together from across the globe to explore bucket-list destinations, like Bali and Morocco, while developing new skills and collaborating with like-minded creatives. Pangea Dreams’ retreats focus on teaching women digital marketing and entrepreneurship skills to build their own businesses online.
As a startup consultant, photographer and branding expert, Tracy's mission is to create a global community of thought leaders who are lifting each other up through education, empowerment and collaboration.
Tracy joins the podcast today to talk about how she built Pangea Dreams, actionable advice for those who want to host retreats for their own audiences, how to identify when it's time to pivot in your business, the power of bringing women together in a community and so much more.
To connect with Tracy:
Pangea Dreams' Instagram: https://www.instagram.com/pangeadreams
Tracy's Instagram: https://www.instagram.com/tracykomlos/
Pangea Dreams: https://www.pangeadreams.com/
FREE Guide to 100 Platforms that Pay Influencers: https://late-wave-270.ck.page/abf71b46bb
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Because of the crisis, I've been practicing self isolation and social distancing for about the last week. Through the uncertainty in both business and our personal lives, I still think that there's a lot we can do during this time to actually get in better touch with ourselves and to further our businesses and make them better.
We all have a lot of time on our hands right now. To help you make the most of it, I'm going to be talking a bit about some things that you can do both personally and in your business while you might be self isolating or potentially even in quarantine depending on where you are. I’ll also touch on how I believe this will realistically impact the influencer marketing/online work industry and how you might responsibly leverage the opportunities suddenly available. And if you are going to sell during these unique times, I’ll give you some tips on how to be your true, authentic self to make sure you don’t deter your community by coming across as desperate and greedy.
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join The Blogger Bootcamp: https://christinagalbato.lpages.co/blog-email-bootcamp
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Fatima Scott is a senior manager at Collectively, a pioneering influencer marketing agency connecting brands with the most creative voices on social media. They are one of the leading marketing agencies that links top brands with social media influencers. Collectively works with brands like Delta, converse, EOS, absolute Zappos and LinkedIn.
Fatima joins the podcast to discuss what Collectively looks for in influencers to work with, how influencers can start landing collaborations, which Instagram metrics are most important and why micro-influencers are poised for more success than ever in 2020.
To connect with Fatima:
Apply to join Collectively's influencer network: https://collectivelyinc.com/influencers/apply
Collectively's Instagram: https://www.instagram.com/collectivelyinc/
Fatima's Instagram: https://www.instagram.com/makeup_and_mimosas
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
I am joined in this episode by my business bestie, Jen Morilla, to discuss the struggles we've faced as entrepreneurs and how we've moved past them. We’ll share our experiences with receiving hate online, facing criticism from friends and family, dealing with imposter syndrome, not feeling "good enough," and so much more.
Jen Morilla is an Impact Travel Blogger + a Mentor to Entrepreneurs. She works with sustainable, social, and NGO brands and companies to create stories and inspire others to change the world. Jen’s mission is to create incredible possibilities of transformation for humankind to live lives of impact, purpose, and badassery. As a Impact Travel Blogger, Jen is always renovating schools, building homes, and working with women co-ops to help them with their businesses in exchange for a unique cultural experience.
To connect with Jen:
Jen's Instagram: www.instagram.com/jenmorilla
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Brittany Krystle is a personal branding, growth expert and educator who empowers the entrepreneurial minded to be themselves online so they can create the results they want offline. Brittany has a ton of experience in personal brand development and content strategy and has worked to grow the personal brands of Gary Vee and Marie Forleo to name a couple. Her podcast Beyond Influential is a top-rated podcast where she has in-depth, “no fluff” conversations with the experts and industry influencers.
Brittany Joins the podcast to discuss how she became a personal branding expert, how you can use your personal brand to stand out online, how to communicate your brand and your content and across platforms, tips for showing up unapologetically online and so much more.
To connect with Brittany:
Brittany's Instagram: www.instagram.com/brittanykrystle
Brittany's FREE LinkedIn Training: www.brittanykrystle.com/linkedin
Brittany's podcast Beyond Influential: https://podcasts.apple.com/us/podcast/beyond-influential/id1264581842
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
FREE Training (4 Secrets to Succeeding as an Influencer in 2020): https://christinagalbato.lpages.co/freeigclass/
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Renee Hahnel is an Australian travel photographer, blogger, and author based in the US. Her brand, Renee Roaming, inspires millions of travelers to live intentionally, place value on experiences over possessions, and to find joy exploring this beautiful world we call home. Renee's work has been featured by Lonely Planet, Today Show, Travel + Leisure, Cosmopolitan, New York Post, Condé Nast, among others, and her client list features some of the world's largest brands.
Renee joins the podcast to discuss her story of how she created her career as a travel photographer and blogger. She shares her best tips for how to grow your Instagram community and blog traffic, how to establish licencing fees for your photos and we take an inside look into the process of how she published her book Roaming America.
To connect with Renee:
Renee's Instagram: www.instagram.com/reneeroaming
Renee's Blog: www.reneeroaming.com
Roaming America: https://www.amazon.com/Roaming-America-Exploring-National-Parks/dp/9401453489/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Nadine Rohner is a social media expert who teaches women from all over the world how they can create their own freedom and live the life they want by becoming a freelance social media manager through her mentorship program The Social Shells. It's Nadine’s dream to create a movement of free spirits who believe that there is more in this world than sitting behind a desk all day.
Nadine joins the podcast to discuss what it takes to become a freelance social media manager, what a social media manager does, how to set your rates, how to get your first client, how to develop a strategy tailored to your client’s needs and what makes a good social media manager.
Get on the wait list for The Influence to Empire Mastermind: https://christinagalbato.lpages.co/ite-waitlist/
To connect with Nadine:
Follow Nadine on Instagram: https://www.instagram.com/thesocialshells/
Check out the Social Shells: https://thesocialshells.com/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Stephanie Skryzowski is the Founder and CEO of 100 Degrees Consulting, and serves as CFO on Team CG. She helps purpose-driven leaders better understand and use their numbers to make smart decisions for their organizations, grow their bottom line, and their impact. Stephanie also coaches busy entrepreneurs to build their businesses while maintaining a strong work-life balance.
Stephanie joins the podcast today to talk about how much to reinvest in your business and how much to pay yourself, financial tips for those who are just starting their business, best tips for tax preparation as a small business owner and what can be expensed when you run an online business. Whether you have a side hustle that's bringing in a small amount of income or run a multimillion dollar business, it is so important that you always, no matter which stage you're at, know your numbers.
Get on the wait list for The Influence to Empire Mastermind: https://christinagalbato.lpages.co/ite-waitlist/
To connect with Stephanie:
Grab the Profit Playbook (free spreadsheet!): https://www.100degreesconsulting.com/profit
Stephanie's Instagram: https://www.instagram.com/stephanie.skry/?hl=en
Stepahnie's Website: https://www.100degreesconsulting.com/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
In this solo episode of Her Life By Design, I talk about three things you can do to increase your revenue as an influencer in 2020.
- How outsourcing tasks will ultimately increase revenue and grow your business because doing so will let you focus on money-making activities.
- How growing an audience on other platforms will allow you to reach a larger audience and charge more for brand collaborations.
- How developing a product of your own, like a physical product or online course, can create a scalable & reliable stream of income in your business.
I also fill you in on my new coaching program, The Influence to Empire Mastermind. ITE is a 3-month program for influencers craving personalized strategy & attention, and who are wanting to take their content, strategy and business to the next level.
Getting on the waitlist for the ITE Mastermind will get you $1,000 off the program and first access to join during pre-sale beginning February 17th:
https://christinagalbato.lpages.co/ite-waitlist/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Cassie and Shay are best friends, business partners and co-founders of the million dollar business Bucket List Bombshells. Bucketlist Bombshells is an online educational community that teaches millennials how they can create a business that allows them to simultaneously work remotely while travelling the world. Their online courses are value packed teaching students the skills they need like graphic design, website design, how to get clients and how to run a full fledged business on their laptop. Cassie and Shay's teachings have impacted over 70,000 women and gotten them featured in places like Forbes, CNBC, and elite daily.
Cassie and Shay join the podcast to talk about how someone can get started working online. They share their best tips for finding clients, their favorite destinations for working remotely and much more.
To connect with Cassie and Shay:
3 Steps to Build a Wildly Successful Service-Based Online Biz (FREE CLASS): https://bucketlistbombshells.com/masterclass
BB's Online Courses: https://bucketlistbombshells.com/courses/
BB's Instagram: https://www.instagram.com/bucketlistbombshells/
BB's Website: https://bucketlistbombshells.com/
BBTV: https://bucketlistbombshells.com/bbtv/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Emily Shearburn is a senior social media strategist at Hawkins International, a PR agency that specializes in luxury travel and represents some really big names in the travel industry, such as Montage Hotels and Resorts and Seabourn Cruises. Emily has over four and a half years of experience in the influencer marketing space and had a direct hand in organizing almost 100 influencer collaborations.
Emily joins the podcast to talk about what it’s like for an influencer to work with a PR agency, how to get on their radar and what not to do when building relationships with them. We also break down an influencer campaign from the initial idea to finding influencers and talk about what makes certain pitches stand out versus others when influencers pitch hotels.
To connect with Emily:
Emily's Instagram: www.instagram.com/emilyshearburn
To connect with Hawkins International:
Hawkins' Website: www.hawkpr.com
Hawkins' Instagram: www.instagram.com/hipr
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode:
Http://www.facebook.com/groups/herlifebydesignpodcast
Lindsay Silberman is a magazine editor-turned-influencer who shares unfiltered advice about travel and style on her Instagram and blog. Because of her authenticity and #noBS approach, she has built a loyal, engaged community of almost 200,000 women. She’s like that in-the-know girlfriend who will always tell it like it is, and I think all of us can take a page from her book!
Lindsay joins the podcast to talk about her transition out of the media world in New York, how to stand out on Instagram in an authentic way and how to build a thriving, engaged community online. We also talk about Lindsay’s unique strategy for landing completely organic collaborations with brands and how she creates #ads that seem like anything but.
To connect with Lindsay:
Lindsay's Instagram: https://www.instagram.com/lindsaysilb/
Lindsay's blog: https://www.lindsaysilberman.com/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
To start the new year, I brought three great friends on to the podcast to talk about press trips, social media, travel and content creation.
Lisa is a Canadian born lifestyle content creator and photographer with a deep love for adventure and a born passion for travel.
Mel is a passionate travel photographer, content creator and entrepreneur from Montreal, Canada.
Catarina is a San Francisco based travel and lifestyle content creator, storyteller and self proclaimed travel aficionada.
Lisa, Mel and Catarina join the podcast to talk about press trips, how to get invited on them, how to make the most of them, and how to get paid to actually go on a press trip.
To connect with Lisa, Mel and Catarina:
Lisa's Instagram: https://www.instagram.com/lisahomsy/
Mel's Instagram: https://www.instagram.com/mvandersluis/
Catarina's Instagram: https://www.instagram.com/professionaltraveler/ To
connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode:
http://www.facebook.com/groups/herlifebydesignpodcast
In my second solo episode of Her Life By Design, I share my journey from living as a 9-5er in New York, to becoming a successful CEO of my own business as a travel influencer & online educator in just three years.
I talk about three pivotal phases in my life, the most important lessons I took from each phase, how you can use these lessons in your own life to achieve your goals and how you might find inspiration to get started on your journey. In this episode, I also give a peek into who’s on my team and the best investments I’ve made in my business.
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato\
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Josh Watson is the founder of the influencer management agency Boost Society. Boost Society represents Christina and many other top influencers, including @LisaHomsy, @Haylsa, @SaltyLuxe and @Explorrasaurus. Josh has worked closely to negotiate deals with brands like lululemon, Olay, Pantene, Michael Kors and many more.
Josh joins the podcast to give first hand insight into what a manger is, the benefits of having one as an influencer and how to find one when you’re ready. He also shares his top tips for negotiating deals, how to get paid more and what to look out for in contracts.
To connect with Josh:
Grab the FREE guide (12 Things to Include in a Pitch Email): https://www.boost-society.com/blog/
Boost Society’s Instagram: https://www.instagram.com/boostsociety_/
Boost Society’s Website: https://www.boost-society.com/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Chloe Elise is a 24 year old Millennial Money Coach, who helps millennials pay off debt, get ahead with their finances & save for big future investments. She is an expert in negotiating and gaining confidence around money and advocates for her clients to optimize their finances instead of sacrificing the things they love.
Chloe joins the podcast to give tactical strategies to pay off your debt & save more and advice for those wanting to leave their 9-to-5 jobs to be their own boss.
To connect with Chloe:
FREE challenge: Save $1,000 in 3 days: https://deeperthanmoney.mykajabi.com/$1000-Challenge
Chloe's podcast 'Deeper Than Money': https://podcasts.apple.com/us/podcast/deeper-than-money/id1471003314
Chloe's Instagram: https://www.instagram.com/deeper.than.money/
Free trainings in Chloe's Facebook group: https://www.facebook.com/groups/DeeperThanMoney
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Instagram recently announced that they are now beginning testing removing visible likes in the United States. The U.S is Instagram's biggest market which means that if the test goes well, it could mean a permanent change on the platform.
In my first solo episode of Her Life By Design, I talk about the four reasons I believe this will be a positive change and share four things influencers and online business owners absolutely need to do differently on an Instagram without likes.
Read my CNN article:
https://www.cnn.com/2019/11/13/perspectives/instagram-removing-likes/index.html
SHOP MY CYBER MONDAY DEALS ON 12/2:
The 'How to Create & Sell Your First Online Course' training (only $97): https://christinagalbato.lpages.co/online-course-training/
The Influencer Bootcamp (30% off): https://christinagalbato.lpages.co/igbc/
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Join the Her Life By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
Esther Inman was just a normal military wife and Mom who knew she was made for MORE then chores, errands and cubicles. After running her own successful online agency, she has since helped 700+ women work online as Virtual Assistants around the world.
Esther joins the podcast to talk about how she helps women work online as Virtual Assistants (VA). If you're wanting to break out of an unenjoyable job but not sure how or if you already work for yourself and could use some extra income, you'll learn actionable tips for how you can work online as a Virtual Assistant too. Find out what a Virtual Assistant is, what services Virtual Assistants offer their clients, how to find clients as a Virtual Assistant and many, many more useful lessons that you can implement into your life right away. And if you're a business owner ready to outsource, Esther shares how to know when you should hire a VA and what to look for in hiring one.
Join the Her Life, by Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast
To connect with Esther:
Virtual Assistant Internship: https://virtualassistantinternship.com
Learn how to become a virtual assistant: https://www.90dayva.com/register-for-the-workshop
Esther's Instagram: https://www.instagram.com/esther_inman
Esther's podcast: https://podcasts.apple.com/us/podcast/help-me-work-online-esther/id1473384030
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato
Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato
Facebook: http://www.facebook.com/christinagalbato
Marc is an entrepreneur, storyteller, speaker & social media expert who has developed a successful hospitality marketing career, After working as the influencer marketing and social media manager at a Westin property in the Cayman Islands, Marc is now offering his expertise to other brands helping to find their authenticity.
Marc joins the podcast to discuss the business side of influencer brand partnerships, strategies to better pitch and land collaborations with brands, the future of the industry and how to get brands to come to you through networking techniques.
Marc is currently offering 1 free module from his 5 module Social Media Workshop. Sign up now at www.babindigital.com/social-media-workshop.
Join the Her Life, By Design Facebook group to discuss this episode: http://www.facebook.com/groups/herlifebydesignpodcast.
To connect with Marc:
Instagram: http://www.instagram.com/marcbabin Twitter: http://www.twitter.com/marc_babin
Website: http://www.babindigital.com
To connect with me, Christina Galbato:
Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com
Facebook: http://www.facebook.com/christinagalbato