Follow Matt Plapp as he travels the U.S. interviewing restaurant and brewery owners and operators about what has brought them success in the business. Dive DEEP into their wins and losses, how they build and retain a strong team, what makes a difference with their brand, and how they keep customers coming back over and over again!
Have a listen, we've moved this type of content to video only on YouTube, https://www.youtube.com/channel/UCskGP9q7UwhAwUvDFLjEU9A
In 2016, my business coach said I should hire a cameraman to catch the journey of my biz. Fast forward seven years and now there's an entire media team dedicated to making me look good online! Today on MPTV we have Peter Glenn in-studio – he’s like the puppeteer controlling everything Matt Plapp does across social platforms. Tune into this episode as we explore what Pete has learned so far and how AI is helping him make life easier (and maybe even turn Matt into a genius).
Are you a restaurant owner? Then pay attention! If we've learned anything from recent visits to local restaurants, it's that an extra set of eyes can make all the difference. Making sure your establishment pays close attention to even its tiniest details is essential for making guests feel comfortable and welcome - after all, no one wants their meal interrupted by someone else’s mess.
Let this MP TV episode serve as motivation; don't let something small go unnoticed in your business – because customers notice everything.
For more restaurant marketing content check out my other channels linked below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
https://mattplapp.live/MP-Restaurant-Marketing-Expert
If these problems sound familiar and you think your restaurant would benefit from working with my team of experts, click the link below:
https://americasbestrestaurants.com/get-featured
#restaurantcleaning #Businesscleanliness #Restaurantownerpodcast
As a restaurant marketing expert, I've spoken to hundreds of owners about their greatest frustrations. Did you know that the same 3 obstacles surface over and over? Low sales, low profits, and difficulties finding quality employees - sound familiar?
The truth is these problems all have one potential solution in common: building customer loyalty! Restaurants want more repeat customers but often fail at retaining them for multiple visits. That's why if restaurants can establish loyal patrons as part of their core business model they are likely to see an uptick in both sales AND profitability along with access to high-quality staff members who stick around longer than average.
For more restaurant marketing content check out my other channels linked below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
https://mattplapp.live/MP-Restaurant-Marketing-Expert
If these problems sound familiar and you think your restaurant would benefit from working with my team of experts, click the link below:
https://americasbestrestaurants.com/get-featured
I recently experienced a wave of interest and attention after going viral on TikTok for something unrelated to what I offer. I'm a restaurant marketer, but my viral video had nothing to do with food - it was just me wearing an orange sweater and talking about not receiving a bag at best buy. It didn't take long for the Internet to notice and start talking about my look.
The interest generated from my viral TikTok video was incredible and drove a huge amount of conversation and attention to my business. I was able to leverage this newfound attention and use it to attract more customers.
In this episode of Own Their Phones Shawn and I talk about today's digital era, and how videos are an extremely effective way to communicate messages. Restaurant owners looking to increase brand recognition can benefit from creating unique and engaging videos for platforms like TikTok, Instagram Reels, and YouTube Shorts. It's important to think about what kind of content will be most appealing to potential customers when making these kinds of videos.
We rounded off the Florida Restaurant and Lodging show with a great MP TV! I had an amazing conversation with David "Rev" Ciancio, restaurant marketing specialist and independent restaurateur. We delved into strategies that can aid single-unit restaurants to build success comparable to franchises as well as how to spend a modest budget for maximum reach in today's competitive market. Furthermore, Rev shared his wisdom on what elements will help small eateries maximize their potential customer base.
Tune in - there was much more revealed exclusively tailored towards helping independent restaurants thrive!
For more Matt Plapp and marketing content check out my other channels linked below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
https://mattplapp.live/MP-Restaurant-Marketing-Expert
MP TV is on the road again and this time we're coming at you from Orlando Florida with my man Zack Oates, the CEO of Ovation!
We dive into:
For more restaurant marketing content click the links below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
https://mattplapp.live/MP-Restaurant-Marketing-Expert
A podcast guest so LEGIT I had to bring him back on for another episode! That's right, I'm talking about Luis Certified Legit!
Luis is one of the two hosts of America's Best Restaurants, and in this podcast, we go into some of the pre-episode rituals Luis practices before filming an episode! He's a firm believer in experiencing the restaurant like a civilian and strategically DOESN'T look up a restaurant online before visiting. This might sound counterintuitive but Luis says this gives him a more genuine reaction to incredible restaurant owner stories!
For more restaurant marketing content check out my channels linked below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
I got to sit down with the owner of Downtown Flavortown and talk about how the concept of delivering an amazing food experience and entertainment can be combined in a tourist destination! Typically arcade-style restaurants don't have amazing food and restaurants don't have games! Downtown Flavortown has tweaked its approach to offer both of these in one great experience, and having Guy Fieri's name attached just gives it a prestige that other restaurants in this market cannot offer!
For more restaurant marketing content check out my channels linked below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
https://mattplapp.live/MP-Restaurant-Marketing-Expert
Details matter! Today I'm going to share with you a few quick stories about while you may think your business is tight, a few loose ends can make all the difference.
I recently noticed that a restaurant local to me had some issues... in their bathroom. not a major problem but it was a little dirty. I bring this up because you need to have an eye for these things, but sometimes it takes an outside eye to notice little things that you might overlook on a daily basis.
For more Matt Plapp content click the links below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
https://mattplapp.live/MP-Restaurant-Marketing-Expert
On the road again but this time MP TV is in Las Vegas! This special episode is taking place at a real estate conference but my guest, Sharon McCormick, and I are both from Cincinnati! Not only that but we both worked in radio, and went to the same high school.
In this episode, we discuss how companies are still focused on major media outlets for advertising! It's 2022, and radio/tv are not your only options! Social media platforms are searchable and more relevant in today's media landscape, AND you can control the messaging!
In this episode of MP TV, we take another look at the importance of telling your story! I kick this episode with a saying that Guy Fieri recently told me: "Music sounds different when you know the story of the band, and food tastes better when you know where it came from". That quote has stuck with me for a couple of months now and I think it's time we explain how useful it can be for your restaurant or business! Tell Your Story!
It's that time of year again... Football Season. The question is: How can you capitalize on the NFL season to get more people in your restaurant? The answer is not yelling at your customers to come eat at your restaurant and watch the game because they already know you have pizza, wings, and beer. The answer is ENGAGEMENT in the comment section! Get your audience talking in the comment section about this Sunday's game, and ask them who they think will win. Building off of this you should be doing something for every segment in your market, and not everyone is interested in the NFL, but luckily for you, there are more opportunities to engage.
For more restaurant marketing content check out my other YouTube Channels linked below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
https://mattplapp.live/MP-Restaurant-Marketing-Expert
We took a trip to Kenosha Wisconsin to visit the road crew while they filmed an episode on-site at BBQ'd Productions. While we were there we got to see behind-the-scenes of how BBQ'd Productions makes their incredible food and met with the owner Kris Schoenberger. I also had to take the opportunity to sit down with Kris and film an episode of MP TV in his own restaurant!
For even MORE restaurant marketing content subscribe to my channels linked below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
https://mattplapp.live/MP-Restaurant-Marketing-Expert
We took a trip to Kenosha Wisconsin to visit the road crew while they filmed an episode on-site at BBQ'd Productions. While we were there we got to see behind-the-scenes of how BBQ'd Productions makes their incredible food and met with the owner Kris Schoenberger. I also had to take the opportunity to sit down with Kris and film an episode of MP TV in his own restaurant!
For even MORE restaurant marketing content subscribe to my channels linked below:
https://mattplapp.live/MP-Entrepreneur
https://mattplapp.live/MP-Shorts
https://mattplapp.live/MP-Restaurant-Marketing-Expert
In today's episode of MP TV, we're chatting it up with Tom Mosher! Tom is part of the America's Best Restaurants team and his job may surprise you! He's the KING of automation & restaurant technology! From automating customer data collection to reporting results, Tom has an important role here at ABR!
In this episode, we'll dive into:
What Tom does at ABR
Where Tom grew up
How Tom found ABR
What Tom LOVES about his job!
In today's episode of MP TV, we're chatting it up with Tom Mosher! Tom is part of the America's Best Restaurants team and his job may surprise you! He's the KING of automation & restaurant technology! From automating customer data collection to reporting results, Tom has an important role here at ABR!
In this episode, we'll dive into:
What Tom does at ABR
Where Tom grew up
How Tom found ABR
What Tom LOVES about his job!
I've seen restaurants named after streets, but I've never seen streets named after restaurants! Neir's Tavern in Queens New York is the first restaurant in America to have a street named after it has been around 1829!
In this episode of MP TV, you can expect to hear about how Loycent has revamped this historical restaurant. Strategies he has taken to involve the community, and some of the famous movies that have been shot on sight at Neirs Tavern!
As always, like comment and subscribe for more MP TV!
I've seen restaurants named after streets, but I've never seen streets named after restaurants! Neir's Tavern in Queens New York is the first restaurant in America to have a street named after it has been around 1829!
In this episode of MP TV, you can expect to hear about how Loycent has revamped this historical restaurant. Strategies he has taken to involve the community, and some of the famous movies that have been shot on sight at Neirs Tavern!
As always, like comment and subscribe for more MP TV!
In this episode of MP TV I got to hear the backstory behind an incredible local business, Allie's Walkabout! Who better to tell the story than Allie's dad, David Clegg? Allie's Walkabout is a local northern Kentucky business that is any dog owner's one-stop shop for doggy daycare, boarding, grooming, and training!
In this episode, David Clegg tells us about:
How Allie got her first dog sitting gig.
Where the name "Allie's Walkabout" came from.
The early days of the business.
Turning the small side hustle into a full-blown business.
Some of the differentiating features of Allie's Walkabout.
How the Cleggs kept their business in the family.
Entrepreneurship advice.
Opportunities for young hustlers!
Like, subscribe, and drop a comment if you have a northern Kentucky business owner I should have on the podcast next!
In this episode of MP TV I got to hear the backstory behind an incredible local business, Allie's Walkabout! Who better to tell the story than Allie's dad, David Clegg? Allie's Walkabout is a local northern Kentucky business that is any dog owner's one-stop shop for doggy daycare, boarding, grooming, and training!
In this episode, David Clegg tells us about:
How Allie got her first dog sitting gig.
Where the name "Allie's Walkabout" came from.
The early days of the business.
Turning the small side hustle into a full-blown business.
Some of the differentiating features of Allie's Walkabout.
How the Cleggs kept their business in the family.
Entrepreneurship advice.
Opportunities for young hustlers!
Like, subscribe, and drop a comment if you have a northern Kentucky business owner I should have on the podcast next!
This week on MP TV were throwing it back... WAY BACK! I had my first employee EVER in the studio. Ashley Mullins has been with me for 11 years now and I thought it was about time we had her on the podcast considering she is the H.B.I.C. If you don't know what that stands for you're going to want to check out this episode!
You can expect to hear about:
For more Restaurant marketing content check out my YouTube channel linked below:
https://mattplapp.live/YT
In episode 122 of MP TV, I got to have our new host, Greg Hutson in for a great conversation! Some of you may recognize him because he's coming to us from the world of WWE! Greg spent the better part of a decade traveling with the WWE around the world to do their ring announcing!
In this episode, you can expect to hear about:
For even more MP TV click the link below to subscribe to my YouTube channel!
https://mattplapp.live/YT
In Episode 121 of MP TV I had Kevin Slaughter from Mailwise solutions in the studio. Kevin works at Mailwise Solutions and understands the importance of creating an effective mailing campaign!
We touch on:
For more MP TV, click the link below!
https://mattplapp.live/YT
In episode 120 of MP TV, I had the opportunity to have Kristian Cotta in town from Arizona! He owns Local 480 Media, and has been working with America's Best Restaurants for some time! While in town he got to hang out with the team, immerse in our company culture, and explore new product developments. His visit wouldn't have been complete if I didn't have him in the studio for an episode of MP TV!
In this podcast you can expect to hear about:
For more awesome restaurant marketing content, click the link below!
https://mattplapp.live/YT
MPTV What Are you missing EVERY Month?!
In episode 119 of MPTV were talking about July! I'm going to give you a deep dive into how my brain works and different opportunities for successful restaurant marketing throughout the month. Sure you're probably saying "the month is almost over" and you're right, but if I told you what to do next month it would be too easy!
In this podcast you can expect to hear about:
Be sure to like, comment, and subscribe wherever you listen to your podcasts so you never miss an episode of MPTV!
Check out my YouTube channel for even more restaurant marketing content:
https://mattplapp.live/YT
If you can't outspend your competition how can you outsmart them?
In this episode of Own Their Phones, Shawn and I dig into outsmarting the completion by driving engagement on social media while simultaneously creating brand loyalty that will last a lifetime!
Learn more about:
Building a VIP list
Outspending or Outsmarting
Customer Impressions
Brand Loyalty
Check out more episodes of Own Their Phones @ www.owntheirphones.com
In this episode of MP TV, I have a great AMAZING conversation with The KING of Donuts, Ryan Yauger!
Ryan creates BADASS donuts at Peace Love & Little Donuts, and in this episode, you can expect to hear about:
How he got into the donut business.
What it's like creating some of the best donuts in the city.
How he staffs his stores and what he's looking for in an employee.
Telling stories through his donut creations!
For more restaurant marketing content follow me on YouTube:
https://mattplapp.live/YT
Episode 117 of MP TV features our very own Marketing Director, David Schlotter!
In this episode you can expect to hear about:
- How David came onboard the ABR Team.
- The career risks he took at an early age.
- Stories from early success.
- Where he's steering the ship!
As always, don't forget to like, comment, and subscribe for more awesome content like this!
Today, I sit down with a long-time friend, Doug Smith! He's the director of sales for America's Best Restaurants and today, we dive DEEP into some of our favorite stories and valuable lessons we've learned over the years.
Tune in as we talk about:
Intel - Fake Names
Wrong-Sized Chests
Frequency
Pure Laziness
www.MPTV.watch
Travis GREW his business during the pandemic. He didn’t run. He didn’t hide. He took the opportunity to run harder and faster because he knew the success of his business was in his hands. In this episode of MP TV, I chat it up with Travis to learn more about his story and the steps he took to building a successful BBQ Restaurant.
In this episode, you’ll learn:
All this AND MORE on this episode of MP TV
Find Travis here:
https://www.deltablues-bbq.com/
The day is here! The premiere of my new podcast series with Shawn Walchef, CEO Of Cali BBQ Media! Tune into this FIRE episode jam packed actionable items to own your customers’ phones! The Own Their Phones Podcast is focused on the journey of a new partnership I have formed with Shawn. We have started this podcast for one main reason - Helping you own your customers' phones. By practicing the tactics we preach it will play a huge role in your success as a business owner and this podcast will show you that first hand as we dive into Shawn’s BBQ restaurant. In this episode we cover: The concept of Own Their Phones Shawn’s biggest curse, Getting laughed at for telling your story, 25,000 people Shawn has neglected, FREE marketing, The ABR Acronym, Why your customers don’t come back AND MORE! Follow the journey of our new series at www.OwntheirPhones.com
On this episode of MPTV I cover a very important topic, Fathers Day! Holidays like this are a great time for businesses to reach out to their customers. The problem is most businesses use the same tactics for these holidays. It is time you start swimming in the blue ocean and take a different approach to contacting your customers during the holidays.
In this special episode of MPTV, I am with my friend Shawn Walchef, CEO of Cali BBQ! Shawn and I hosted a podcast seminar at America's Best Restaurants headquarters. During this seminar, we took a deep dive into the importance of creating content while being a business owner. Shawn and I have found great success with our practices and would love to share them with you! Check out this podcast to learn about the formulas we use to make killer content that markets our businesses effectively.
On this episode of MPTV I discuss the importance of retention! Mastering the skill of retaining your customers will help your business grow. I also discuss the importance of capitalizing on holiday marketing correctly.
On today's episode I have my banker Lytel Thomas. Lytel is the president of First National Bank! In this episode we talk about the importance of local relationships for small business owners.
On this episode I have my friend and successful entrepreneur BJ David on. BJ grew up in a very successful line of entrepreneurs mainly in the restaurant business. BJ knows the ins and outs of the restaurant industry but he was looking to do something new. Check out this episode to learn about how BJ got into the business he is in today.
In this episode I figure out if I am a basic b!thc or not. I had a restaurant reach out to me and say my book was basic.Our company does a great job executing the basics that most people struggle with! Executing the basics is what makes companies successful.
On today's episode I have my old friend Steve Cain on. Steve is a retired business owner that made a huge impact on my career in marketing! Steve and I first started working together in 2010 during the early days of video marketing!
On this episode of MPTV I have Paul Miller! Paul Miller owns Bircus Brewery in Kentucky. Bircus brewery is the first of its kind in the United States, it is a crowdfunded brewery! They have amazing beer and incredible shows they put on! I had a great time on this episode, I know you will love it! Check out this podcast to learn more about Bircus.
Today I went to Cleveland to visit restauranttopia. I met with Brian and Anthony of Hillcrest. All three of us share a common passion for helping out independent restaurants. Check out this episode to hear our views on the independent restaurant market.
In today's episode I have my friend Andrea Ansubiguan. Andrea is the owner of the European Cafe. She has been the owner for the past 8 months. Andrea and I share similar views on the restaurant industry. In this episode we discuss her opening the restaurant, marketing tactics, and red ocean vs blue ocean.
Today Matt Plapp, CEO of America's Best Restaurants sits down with ABR employee Daran Adair. Daran has been in the hospitality industry for 30 plus years so he has a great knowledge of restaurants and restaurant marketing. Matt and Daran discuss the importance of being consistent with your customers and discuss the advantages independent restaurants have over chain restaurants. Check out this week's podcast if you are interested in learning tips and tricks to OUTSMART your competition.
On this week's episode Matt Plapp has an in depth conversation with ABR employee Teresa Martin. Matt and Teresa share similar views when it comes to marketing independent restaurants. Teresa grew up in a town of 500 people and knows how hard it is for businesses in small towns to gain attention. Check out today's episode if you would like to learn some tips and tricks for marketing your business!
In today's episode of MPTV, Matt discusses the importance of the statement “Money Follows Attention”. The big question is are you doing what it takes to get the attention for the money to follow? Matt goes over what your business can do to get the attention of customers in order to grow your business.
On today's podcast 🎤 Matt talks 🗣 about how he wants businesses to stop 🛑 having one night stands with their customers. Matt shares that there are multiple ➕ ways to stop this from happening. By not having 🚫“one night stands” with customers, your business gains📈 the opportunity to have recurring visits.💰
On today's podcast Matt has a conversation with Chris Braden 🎤 . Chris has been media marketing for several years 🕰 , he has worked for multiple media sources including Iheart radio 📻 and ESPN 🏈 . Tune❗️in to this episode to 👂🏻about the changes in media market📲 that have occurred over the years.
This week on MPTV, Matt 👊 talks to business owners, more specifically 🍕 restaurant owners. He stresses the importance ‼️ of having a mobile friendly 😃 website that captures customer data in ⭐️ unique ways. Don’t be 🥱 lazy, because the customer already took the 💪 hardest step, now it’s ⏰ time for you to take yours…
👊You don’t want a one night stand…do you?
👊Your website MUST be mobile friendly
👊They already took the hardest step
👊Your database is an asset
👊6 out of 10 restaurants don’t have this…
This week on 🎙 MPTV, we have the man who’s usually found behind the 🎥 camera, David Schlotter. David is the 📺 marketing director for 🍕 ABR, ⚙️ Deep Work Studios, and 👊 Matt himself. He came all the way from Philly ✈️ to tell us how to grab people’s attention 👀 before that stop light 🚦 turns green, and how to maximize 📈 the quality of your content without breaking the 💰 bank.
This week on MPTV, we have two 🎰 Las Vegas restaurant owners who 🔎 focus on community 🏘 and authenticity. When it comes to 🍕🍕🍕 pizza, Jim and Jan know what’s good! They like to be a part of the 🏗 creation process, like painting 🎨 their own murals and crafting their iconic 🍝 sauces from scratch. Don’t miss out ⛔️ on this inspirational story 📚 of two owners with a passion for building their 💰 business!
This week on MPTV stars Andy who started his restaurant business 👨🍳 back in 2018. But it wasn’t as easy as you think 🧠. He wanted to create a 👨👩👧👦 family friendly environment in the Las Vegas 🎰 area. Turns out it was a great idea! 😃 When surrounded by a community of entertainment 🎉 businesses, there’s a lack ⛔️ of local support. Slater’s 50/50 is here to serve 🍳 the locals and give out amazing 🍔 burgers! Check out how he supports both ✌️ his customers AND his employees here on MPTV!
Cha Ching baby! This week on MP TV we have a special guest, Matt’s own father, Duane Plapp! Watch your ankles, because the Michael Jordan of sales is here to fill you in on how to be MVP. Duane has been in sales for over 50 years and specializes in building relationships, and this week Duane fills us in on:
What to say when you approach a customer
Selling is about creating relationships
Employees follow your lead
The labor shortage isn’t to blame
Your job is sales and marketing
Doing sales correctly
Don’t Turn That Dial📻! Doug and Matt used to work in radio together🤝, and now they are here, still doing sales💸, but with a much different outlook👀! Nowadays Doug works on the ABR sales team👍, as well as one of ABR’s awesome hosts😀. He knows the ins and outs of restaurants🧑🍳, and has the scars to prove it😱. He also knows about the radio world, and how those marketing techniques used to work, but now… not so much😬. Matt and Doug talk about this as well as a few more topics!
Welcome To Deep Works Studios, once again🤗! We have a certified legit😎 guest lined up this week on MPTV, and if you are a follower of America’s Best Restaurants🍽 (which you should be🤩!), you will recognize him… Luis Rivera, one of ABR’s very own hosts🎥! Matt and Luis have worked together at America’s Best Restaurants for the past few years, and with that, comes A LOT of restaurants🧑🍳, and by extension, A LOT of FOOD sampled😮💨🍔🌭🌮🥗🍕. These guys are experts!
MPTV looks👀 a little different this week as we get to see Matt do what he does best😎, talk about his story and marketing. We join Matt at the Alaska Live🎥 event in Las Vegas🎰 where he discloses some of his best held tips and advice😉 on his growing success📈 and how he has grown as a professional in the restaurant marketing world🌎
BYOB🍺 as Matt sits in the studio with Manny Matsos, the owner and operator of Fellini Cafe🇮🇹 in Newtown Square, PA. Manny has been serving authentic Italian🍝 food at Fellini Cafe since 2007, but has spent his entire life in the food industry. Selling hotdogs🌭 at the yankee 🏟stadium as a kid, Manny has always been in the business and now he and Matt get to talking🎙
It's been a while⌛️ since we talked about distribution🎁. Good thing we have Aaron Croghan, the District Sales Manager at Performance Food Group with us today😮💨! Aaron is a self described foodie🍔, with 12 years of experience with food distribution under his belt👖. He originally got into food by accident😳 but all it took was making a few bagels🥯 to build a life-long passion in the food and hospitality business. 👥Matt and Aaron get to dive into it all!
Dope!😎 Matt sits down and talks with Kam Siu. Kam wears many hats🧢 as the CEO of Panda Trading Company🐼, Dope! Asian Street Fare🍜, Decibel Korean Fried Chicken🌶🐓, and COO at Pelican’s Reef Cincinnati🏝. This week, Matt and Kam discuss:
✔️Being unique is better
✔️Likes mean nothing without engagement
✔️Befriend the people you work with
✔️Sometimes you have got to be flexible
✔️Your decor is a direct reflection of your business
✔️Get your face out of your phone!
Not a math person🤓? Well you’re in luck🍀 because this week on MPTV, we are sitting down and crunching some numbers 💯with Chris Rogers, the Chief Executive Officer of AEH Accounting.Chris has over 20 years of experience in the finance world💰, and is using that expertise to drive businesses upward📈. Chris and Matt go way back, and this week, they catch up on:
💰Putting yourself in the spotlight
💰Are you running your business, or is it running you?
💰Paying back PPP loans
💰It isn’t giving out “Free Food”, it’s a marketing investment
💰The importance of building a database
💰What % should you spend on marketing?
We hit the Jackpot🎰 in Vegas! Matt sits down with David Bloom🥳, the Chief Development and Operating Officer of The Capriotti's brand, to talk about the ins-and-outs of franchising a restaurant🧑🍳, as well as taking a small brand to the next level📈. With David’s decades worth of expertise on hand💪, Matt and David get real about:
Get your shades on🕶️, because this week we stopped by Charleston SC, and after catching a few rays☀️ at the beach🏖️, and good eats at Coconut Joe’s🥥, we are joined by its owner, Perry Freeman.😎 Perry is a self made restaurateur. He started as a dishwasher🍽️ over 20 years ago and climbed the ranks 📈 to become the owner of Charleston Sports Pub along with its 7 locations (and one on the way!)😲, as well as Coconut Joe’s and Lawrence’s Seafood Company🦞! Today, Matt and Perry sit and discuss a few things!
On the road again🏁, and we picked up none other than Darren Denington! Darren is the founder of Service With Style😎 , a premiere secret shopping company🤫🛍️. Since 1998 Darren has ruled as the king 👑of getting a true guest's perspective and showing restaurants how that can help them improve their business👍! In the back of the America's Best Restaurants van🚘, Matt and Darren delve into the best kept secrets of success.
Join us in cutting ✂️the red ribbon on our brand new studio🥳 , joined by restaurant expert David Scott Peters⭐! David knows how restaurants work, and with a book📖, podcast🎙️, and a hefty resume💪 of speaking engagements and seminars🗣️, David Scott Peters teaches restaurant operators how to cut costs✂️ and increase profits📈 with his trademark Restaurant Prosperity Formula™. Sitting pretty in the podcast studio 🎧 Matt and David discuss subjects like, strategic thinking, and what it means to be an owner.
He’s a podcaster 🎙️, a restaurateur 🍽️, a tech pioneer 📲 AND… he’s sharing his insider secrets 🤫 with us. He’s none other than Josh Kopel! Throughout his 20-year career, he’s managed venues ranging from the Alligator 🐊 Bayou Bar to Hollywood nightclubs, bars, 🍸 and ultra-lounges. In response to the devastation he saw in his own businesses and the industry, Josh created Full Comp 🎙️ with Yelp in 2020. Get your notebooks 📓 ready as Matt and Josh drop some nuggets of wisdom!
Come on over to the golden ☀️ state as Matt makes his way to Cali BBQ 🍖 in sunny San Diego, California. Shawn has his hands in digital media 📲 as the host of Digital Hospitality, a weekly business and marketing podcast. So let the sunshine 🌞 in as Matt and Shawn discuss:
📲 Taking advantage of TikTok
📲 Keeping up with the changing technology
📲 Starting TODAY, not tomorrow
📲 Making sure that you’re not the problem
📲 Utilizing free social media platforms
📲 Not being afraid to post
Description: Billie Jean is not my lover 🎶 … wait, wrong Billie Jean. 😂 Correction, ➡️➡️ Billy Gene IS marketing! This week Matt sits down with Billy Gene so they can get to the good stuff. With over 10 years 😱 of digital marketing under his belt and over 140,000 students in 75 countries, 📍 Billy Gene is a wealth of marketing knowledge. 🧠 During their sit down the pair take a deep dive into:
🎙️ Billy Gene’s number one tip
🎙️ Switching up your roles
AND MORE!
What pairs perfectly with every game 🏈 day party? Wings, 🍗🍗 that’s what! Matt got to catch up with Scott Lowery, one of the founders of the beloved Buffalo Wild Wings restaurants. 🤩 Scott and and his brother turned business partner established BW3’s back in the 1980’s 📅 and have learned so many lessons along the way. Some of those lessons include:
🍗 When to open your second location
🍗 How to find investors
🍗 Finding the right space for your restaurant
🍗 Coming up with a catchy name
We’re visiting Chapel Hill’s 📍 resident place for a late night bite 🍔, Time Out! Matt and owner Eddie Williams take a load off to discuss how Eddie always has his customers in mind. 🧠 The pair dive into topics like:
➡️ Always being “on” as a restaurant owner
➡️ Relating to your customers
➡️ Understanding you customers’ needs
➡️ Serving quality food no matter what
➡️ Being open 24 hours, 7 days a week
➡️ And of course, selling chicken bones!
We’re in Charlotte, North Carolina 📍 this week as Matt visits David Brooks, owner of Brooks’. 🍔 With almost 50 years under their belt, Brooks’ has become a staple in their community. 👪 Throughout the years David has established a consistent menu 🌭🍟 and proved that he and his restaurant are here to stay. During their interview Matt and David dive into:
🍔 Loving what you do everyday
🍔 Why they DIDN’T put their logo on their sticker
🍔 How they became a Charlotte staple
And More!
And the road trip 🛣️ continues as we follow along with Matt in the ABR van. 🚙 While en route to their next restaurant interview 🎥, Matt spills all the tea ☕ on the last part of ABR - Retention. He breaks down ⬇️ to retain your customers once you’ve gotten their attention and built a database. He emphasizes:
➡️ Segmenting your messaging to your customers
➡️ Contests, contests, and more contests
➡️ Why your customers tune you out
➡️ Finding look alike customers
As Johnny Cash sang 🎵, “I’ve been everywhere.” 🗺️ Matt continues America’s Best Restaurants’ journey 🚙 this week as he and the team travel to North Carolina. 📍 This week we are focusing on the B of ABR ➡️➡️ Building a database. Your database 📇 is essential to your business and Matt explains this as he dives into:
🛠️ The impact your database can make
🛠️ The truth about your restaurant’s app
🛠️ Why your customers are tuning you out
🛠️ How to segment your database
On the road again🎵🎶 with Matt and America’s Best Restaurants! While we refer to America’s Best Restaurants as ABR quite often, there’s also another meaning to it: Attract 👀, Build 🛠️, and Retain.👍🏻 While en route 🛣️ to their next restaurant interview, Matt breaks down what it takes to attract attention from your ideal customers.😉 Follow along as Matt dives into:
➡️ The 5 places to attract attention
➡️ Having the right call to action
➡️ Where to find customer data
Drum roll please 🥁… we want to introduce you to America’s Best Restaurants! 👏🏻👏🏻👏🏻 ABR’s mission is to help the best restaurants across America 📍connect with customers who will love them. ❤️ This week Matt dishes on all things ABR and shares his vision 👀 for it in the very near future. So fasten your seatbelts for this wild ride 🚙 where Matt talks:
📍 Traveling across America
📍 Having an ABR van in every state
📍 Why the best time to start is now
📍 The vision for ABR by Summer of 2022
We’re in the sunshine ☀️ state for this week’s episode of MP TV as Matt hangs out with Peter Falisi, co-owner of The Hangout by Two ✌🏼 Guys. The pair sit down at his 160 seat 🍽️ restaurant to talk about his catering beginnings and transition to restaurant owner. Peter shares:
👉🏼 The origins of the Two Guys brand
👉🏼 Difficulties hiring in this post pandemic world
👉🏼 Their daily events at the restaurant
We’re in ATL 🍑 as Matt visits one of our favorite Frutta Bowls locations, Chastain Park. 📍 Matt and owner Holly take a break outside to discuss her first few years in business (with one of them being 2020 🤯). The two dive into:
🍓 Training your customers with to-go orders
🍓 That your employees are always watching
🍓 How we helped her gain new customers
🍓 Making Frutta Bowls fun during the pandemic
🍓 Why you’re everything when you’re the CEO
🍓 Creating a community atmosphere
Matt meanders down to South Carolina for this episode of MP TV. There he meets up with William Nichols, owner of Fyre Pizza Co. Fyre Pizza is a newly opened independent restaurant, where you can build your own pizza or order one of their specialties. Matt and William sit down to chat about what he’s learned in his quest to acquire customers. This includes:
🍕 Realizing that you’re in the people business
🍕 Breaking customers regular restaurant habits
🍕 Why he gave away over 3,000 FREE pizzas
We’re in the mood for some Southern seafood 🦐 🦀🦞 this week as Matt visits Crazy Crab Seafood Bar and Grill. 📍 You can expect low-country boils, gumbo, jambalaya, Cajun classics, and all types of shellfish 😋 when you stop in for a visit. Owner Haras Sajjad explains his seafood background to Matt as the pair discuss:
🦀 Being a present owner
🦀 Why the Crazy Crab brand attracted him
🦀 Why cleanliness is a TOP priority
🦀 Growing with the right people
Sweet Taters 🥔 is getting customers hooked on a feeling, a feeling of nostalgia. Through their farm 🚜 to table menu and mismatched dishes 🍽️, Sweet Taters brings back that feeling you used to get at Grandma’s house.🏡 Join Matt and owner Natasha Bolden as they dive into:
🍽️ Their increasing carry out orders
🍽️ Bringing back nostalgia
🍽️ Their changing farm to table menu
🍽️ Pivoting while having patience
🍽️ Switching up seasonal decor
🍽️ Finding the perfect POS system
Located in the heart ❤️ of Chicago’s West Loop you’ll find Taco Lulú 🌮 and their menu of delicious authentic Mexican food. When you need to escape your 9 to 5 ⏰ with a margarita 🍹, they’re the place to go. Matt and owner Michael Stadnicki relax at one of their tables to talk all about:
🌮 Creating an escape for customers
🌮 Why you should give away FREE food
🌮 Growing your business from every angle
🌮 Marketing within your 4 walls
🌮 Grassroots marketing within your community
🌮 How to get your mind right
We are outside of Chicago 📍 this week as Matt visits Madison’s Pub & Grill. Madison’s makes you feel at home with their Cheers-esque 🍻 atmosphere and kick butt recent renovation 🛠️. Check in with Matt and owner Chetna as they discuss:
👉 The 3 reasons why customers DON’T come back
👉 Creating an amazing atmosphere and ambiance
👉 How your locations dictates your customers
👉 Why you need to narrow down your menu
👉 How outdoor dining is here to stay
👉 And why Covid forced them to think outside the box!
We’re in Arizona this week as Matt visits Daniel Bruno and his franchise of Duck Donuts. 🦆🍩 The pair have a quacking good time and dive into:
🍩 Understanding ALL aspects of your business
🍩 Becoming known locally
🍩 The hustle of opening a franchise
🍩 Real estate opportunities
🍩 Having a transitional staff
🍩 Giving back to their community
And we’re back with part TWO! Take a look back at the past 30 episodes with part two of our rewind. We’re recapping our episodes with Pacino’s, Aioli Burger, Unbaked and more! Some of our favorite highlights include:
🍔 Changing your calls to action
🐽 Getting your name out there with grassroots marketing
🐟 Having the right staff in place
🫕 Stepping up as an owner
🍝 Getting involved in the community
🍪 Being detail oriented
Take a look back at the past 30 episodes, and some of our favorite guests, with part one of our rewind! We’re recapping our episodes with Frutta Bowls, 618 Restaurant, Coconut Kenny’s and more. Some of our favorite highlights include:
⚠️ Keeping consistency with systems
🤝 Being community-minded
🍕 Trusting the staff you put in charge
🍓 Opening a Franchise
🌯 3rd Party History
🔑 The keys to catering success
Matt moseys over to Big 10 Tavern this week for a sit down with owner Jeremiah Kuslock. The two talk about how the tavern got its name as well as:
🍻 How they supported their staff during Covid
🍻 Doing your market research
🍻 The need for restaurants and job opportunities
🍻 Customer communication
🍻 Not being forgotten
🍻And how they sold 1,000 pounds of ribeye in one night!
Matt’s still in the sunshine state as he pulls up a chair and dives into a conversation with Kerry Krieg of Fish Tale Grill. Kerry and her husband own the restaurant as well as the wholesale side of the business. Kerry describes their swimming success as she and Matt discuss:
🐟 Creating a work/life balance
🐟 How they reinvented during the pandemic
🐟 Having the right staff in place
🐟 Serving their county with their wholesale side
🐟 Finding positives in the pandemic
🐟 Differences in work ethic
Matt’s in hog heaven 🐷 this week as he sits down with Bill Keister from Big8 BBQ. Big8’s is unique in the fact that when they run out of food, they’re out for the day! During their sit down Matt and Bill got into:
🐽 How communicating their unique concept is key
🐽 Getting their name out there with grassroots marketing
🐽 Why they’re not adding more menu items
🐽 Finding the right business partner
🐽 How their restaurant is actually a twofer
🐽 Why selling out is a GOOD thing
When you’re a high end restaurant and a celebration destination, you’ve got to level up. Matt sits down with Dan Arndt and the pair discuss:
🫕 How to surpass your competition
🫕 Why you’ve GOT to create a connection with guests
🫕 Why budget is just as important as the experience
🫕 Having that special touch with guests
🫕 Stepping up as an owner
🫕 Being a celebration destination
For this week’s episode of MP TV, Matt’s in Chandler, Arizona 📍 for a sit down with owner Brandon Sirochman from BKD’s Backyard Joint. BKD’s is the neighborhood joint that brings community together for great food, drinks, and entertaining fun. During their time together Matt and Brandon dive into:
🍻 Providing great food, great drinks, AND great entertainment
🍻 Attracting repeat customers
🍻 How to draw a crowd
🍻 Creating a consistently good experience
🍻 Catering to your surroundings
Description: Matt gets his grub on with Colton Grubb, owner of Grubstaks, as they talk all things restaurant related. Colton shares life lessons he’s learned and of course they discuss their signature stacks! Matt and Colton also discuss:
🍽️ Creating customization options
🍽️ The unique factor
🍽️ How YOU can help your local restaurant
🍽️ Making sure your lease matches your location
🍽️ Destination dining
🍽️ Showing off what you serve
🍽️ And much more!
Sit back and relax as Matt heads ✈️ to Mesa, Arizona to visit a place where the love language is food : Pacino’s. Owner Frank Spaccarelli pours his passion for Italian food into each dish 🍝🍷🍕 and makes every customer feel like family. 🤝 During their sit down Matt and Frank chat about:
🍝 Getting involved in the community
🍝 Creating a place where everyone is welcome
🍝 How they persevered during Covid
🍝 Doing your market research homework
🍝 What Frank looks for in a potential hire
It’s time to get a slice of the pie with Matt as he visits Fired Pie in Arizona. Matt and owner Fred Morgan settle in a booth and discuss:
🚫 NOT offering coupons
💪 Putting in the hard work
📍 The money in multiple locations
📲 Social media strategy
🥡 Making take out compatible dishes
🚗 Third party delivery
Matt continues his tour of Arizona with Sabas Mediterranean Grill this week! Sabas is own by George Shankool and was previously owned by his parents. Not only is this restaurant family owned and operated, but they treat all of their customers like family too. Matt and George sit down, with some delicious food, and dive into:
🥙 Going above and beyond
🥙 Making an impact
🥙 Interacting with customers
🥙 Old world dishes with a modern twist
This week on MP TV Matt has the chance for a one on one sit down with BOTH owners of Aioli Burger. Kyle Hollenbeck and Tommy D’Ambrosio are childhood friends turned co-owners of not only Aioli Burger and its locations, but multiple food trucks and ghost kitchens as well! During their discussions we learn about:
🍔 Content and repurposing it
🍔 Driving sales with their food trucks
🍔 How they actually GREW during Covid
🍔 Kitchen cross utilization
🍔 Changing your calls to action
🍔 Grassroots marketing
🍔 And much more!
Matt is in Scottsdale, Arizona for this episode of MP TV and gets chipfaced with Cari Peterson from Unbaked. During their sit down Matt and Cari discuss:
🍪 Being detail oriented
🍪 Diversifying your products
🍪 Why their GM didn’t work out (and how it wasn’t his fault)
🍪 Exposure, or lack thereof
🍪 That you can’t deposit likes
🍪 Pivoting during Covid
We’re taking you out west to Utah this week, and visiting Park City’s oldest business - Rand Banjo Pizza Parlour. Red Banjo has been open since 1962 and now boasts its 5th generation owner, Tana Toly. Tana and Matt sat down and dove into:
🍕 Creating a family-friendly atmosphere
🍕 Growing up in the restaurant business
🍕 Why it’s all about the locals
🍕 Old school grassroots marketing
🍕 Maintaining that nostalgic feeling
🍕 Being active in your community
🍕 And MUCH more!
For this episode of MP TV Matt is in Sioux Falls, South Dakota, and sits down with restaurant owner Borjan Jaksic. Borjan owns Boki Gelato and Boki European Street Food. During their discussion Borjan breaks down:
🍨 How to sell with smell
🍨 Getting attention with over the top dishes
🍨 Creating instagrammable moments
🍨 Giving back
🍨 Keeping up the momentum in your business
🍨 Food truck secrets
For this week’s MP TV episode, Matt and Brooks Kirchheimer of Hearth and Hill sit down and take a closer look at how he keeps their customers happy. So sit down next your own hearth and settle in to learn more about:
🔥 Building trust with your customers
🔥 Why you need to be FIRST to call a customer back
🔥 Keeping your restaurant top of mind in a tourist town
🔥 Why it’s important to focus on the big picture
🔥 Taking advantage of local talent
🔥 Booking events the RIGHT way
This week Matt and Ryan Howe, owner of Refresh Digital Marketing, catch up and talk all things marketing. During their conversation they dive into:
📲 How to activate (or reactivate) your database
🎥 Getting uncomfortable in front of the camera
✔️ Preemptive list building
📊 Acquiring customer information
💬 How to talk to your customers
🤳 Going live on social
Success is like a pizza, it takes time to cook. Matt and Tyler Tapp, of Pizza Pie Cafe, sat down to chat about the success they’ve seen and how they got there. During their interview they touch on:
🍕 Inviting customers back to your restaurant
🍕 The biggest missed opportunity in pizza restaurants
🍕 Giving marketing time to work
🍕 The money bag marketing trick
🍕 Building relationships
🍕 Going above and beyond for customers
🍕 And much more!
Any way you slice it, it’s clear that Tacconelli’s has figured out the perfect recipe for surviving this pandemic. Click now to watch Giovanni’s full interview where he talks about:
🍕 What he does to go in airplane mode
🍕 3rd party delivery services
🍕 Why you’ve got to give a shit
🍕Employee retention
🍕 Making the business a family affair
🍕 Telling their story
🍕 And much more!
www.mptv.watch
On this week’s episode of MP TV, Matt sits down with Annamarie Chestnut of Annamarie’s in Royersford, Pennsylvania. The pair chat about:
🤝 Being community-minded
🥡 Adapting to takeout orders during Covid
‼️ Standing out
📲 Getting customers’ attention on social media
👉 And much more!
www.MPTV.watch
We’re seeing double 👀 this week as Matt sits down with Matt Borowski, owner of 618 restaurant, and talks everything fine dining. On this episode the Matts discuss:
📲 3rd party delivery apps
🤝 Forming relationships with guests
📊 The trackability of OpenTable
⭐ How they get reviews
👍 Becoming the “go to guy” for their guests
Today Matt talks with Nicholas Papanier Sr. of Primo Meats. Together, the pair get to the meat of what it takes to make it as a franchisee. They discuss:
🤝 Customer Relations (this one’s big)
🥪 Using Quality Ingredients
📕 Following the Manual
💦 Putting the Sweat Equity In
📍 Location, Location, Location
📈 And Growing From the Ground Up
Matt meets up with Shaheen Kazemi this week, the owner of Simply Grand Cafe & Catering, to talk about the ins, outs and struggles of the catering business. On this episode Shaheen talks about:
🕳️ Finding a hole in the market
🔑 The keys to catering success
🤝 How he books reoccurring catering customers
⚖️ His work life balance
🌮 And refining his food for his customers
This week Matt speaks with Christopher Todd from Sugar N’ Spice Diner 🍽️ about opening a restaurant during our current Covid-19 pandemic. 😱 Some people may have thought it was a recipe for disaster, 🙅 but Christopher tells us otherwise. He describes …
🏗️ The building process
🤔 How they worked out the kinks
👴🏻 How they kept the brand’s heritage
🦆 What makes their restaurant unique
👉 And much more!
Follow along with Matt as he shares 🔑 key secrets 🔑 to successful restaurant marketing. This week, he’ll be talking:
🔄 The marketing circle of life
🤳 Social media engagement
⚒️ Building your database
📅 2021 Goals
👏 Case study successes
➡️ And much more!
With restaurants closing left and right during this pandemic, having great customer service has never been more important. This week Matt sits down with Sean Bail from🍄 Mellow Mushroom 🍄 to learn his approach to customer service and how it sets their restaurant apart from everyone else. This includes:
🍕Making customers feel like family
🍕Creating a safe and inviting environment
🍕Serving customers through multiple channels
🍕Creating consistency through systems
🍕And more!
If you’re waffling anywhere in your business, this one’s for you! Join Matt as he sits down with Jean-François, the owner of Taste of Belgium, to discuss:
🧇 How he built his business
🧇 Setting limits
🧇 Adapting for your customer base
🧇 Hiring quality employees
🧇 And social media
Let's all breathe acai of relief because a new episode of MPTV is here! This week, Matt and the owners of Frutta Bowls, an acai bowl and health food restaurant, to discuss:
🍓 Cutting Costs
🍓 Feeling Like Home
🍓 Improving
🍓 Opening a Franchise
🍓 Repeat Visits
🍓 and more!
Don't miss the fire this week when Chris, owner of Rapid Fired Pizza and Hot Head Burritos, and Matt discuss:
🍕 Training Your Customers
🌯 3rd Party History
🍕 Curbside Pickup
🌯 Social Media
🍕 YouTube
🌯 and more!
Continue the trip down memory land with Matt, Doug, his lead salesman, and David, his videographer, as they discuss major lessons from:
🐽 Fatty's BBQ
☕ Branch Hill Coffee
☕ Englightenment Coffee
🍕 Basilleo's Pizza
🍕 Eureka Pizza
🥤 and Bahama Bucks
Rewind the year with Matt, Doug, his lead sales man, and David, his videographer, as they discuss major lessons from:
🥙 King Gyros
🍗 David Food Group
🍗 Bob Jacoby
🥤 Better Blend
🍕 Rapid Fired Pizza
☕ and Branch Hill Coffee
Chay Tan, the owner of the Coconut Kenny's franchise, is here this week to teach you all about finding paradise with:
🍕 Community
🍕 Being In Charge
🍕 New Restaurants
🍕 Second Locations
🍕 and more!
This week, Matt chats with Todd, the owner of Tasty Pizza - Hanger 45, about the tasty side of business:
🍕 Community
🍕 Making Food From Scratch
🍕 Reviews
🍕 Take Out
🍕 Themes
🍕 and more!
www.mptv.watch
Grab a slice of pizza from Sammy's and settle in while we discuss: 🍕 Bottom Line
🍕 Community
🍕 The Future
🍕 Suppliers
🍕 and more
www.mptv.watch
This week, Matt chats with Team Basilleo's about:
🍕 First Looks
🍕 Buying a Restaurant
🍕 Food Quality
🍕 Point of Sale
🍕and more!
www.mptv.watch
Eureka! We're talking all things business and pizza this week when Matt sits down with Rolf, owner of Eureka Pizza. Tune in to hear all about:
🍕 Branding
🍕 Drive-Throughs
🍕 Increasing Your Average Check
🍕 Third Party Delivery
🍕 Up-selling
🍕 Menus
🍕 and more!
www.mptv.watch
On the road again, on the road again, on the road again... with Fatty's Nation!
Our road trip with Fatty's Nation continues this week!
Join us as we discuss:
🐷 Complacency
🐷 Hidden Expenses
🐷 Inside Looks
🐷 Meal Kits
🐷 Recipes
🐷 Social Media Posts
🐷 and more!
This week, we're on the road with Fatty's Nation. Tune in to learn about:
Restaurant Specials
Being In Tune
Owning the Menu
Protein Price Changes
Social Media
and more!
www.mptv.watch
Fatty's Nation is here again this week!
This time, Matt and Mark sit down to discuss:
🐷Knowledge
🐷Friends
🐷Pick-Up Windows
🐷Social Media
🐷Culture
🐷Zero Waste
🐷and more!
www.mptv.watch
The BBQ continues this week with Catherine from Fatty's Smokehouse. Join Matt the week as he and Catherine discuss:
🐷Extra Steps
🐷Leaving the "Business" in Business
🐷No Pressure
🐷Not Taking Things Personally
🐷Pick Up Windows
🐷Being Transparent
🐷and more
www.mptv.watch
You are cordially invited to Matt and Brian's BBQ! This week, Matt interviews Brian Picard, owner of Fatty's Smokehouse, to discuss:
🐷Branding
🐷Not Being Afraid
🐷Empowerment & Trust
🐷Focus
🐷Free Content
🐷Data
🐷and more!
www.mptv.watch
Cool off with Matt and Sue Tapp, owner of Bahama Bucks, as they discuss:
👶 Younger Employees
🚗 Drive-Through during Covid
💣 The Bomb-Pop - Innovating
💼 Crew and Training
👋 Reaching Out to Other Owners
www.mptv.watch
🎉 20 WEEKS OF MPTV 🎉
MPTV has been on air for 20 weeks!
To celebrate, we're going live on August 18th for Episode 21, which will feature our best and favorite moments from the first 20 episodes.
Stay tuned!
www.mptv.watch
Follow Matt Plapp as he travels the U.S. interviewing restaurant and brewery owners and operators about what has brought them success in the business. Dive DEEP into their wins and losses, how they build and retain a strong team, what makes a difference with their brand, and how they keep customers coming back over and over again!
But first, listen to this episode to learn more about your host, the show, and what is to come!
Follow Matt Plapp as he travels the U.S. interviewing restaurant and brewery owners and operators about what has brought them success in the business. Dive DEEP into their wins and losses, how they build and retain a strong team, what makes a difference with their brand, and how they keep customers coming back over and over again!
But first, listen to this episode to learn more about your host, the show, and what is to come!
Get ready to work this week when Ray joins Matt on MPTV.
In this episode, Ray talks all things labor, including:
Labor Shortage
Unemployment
Doubling Revenue
Ostrich Owners
and more!
www.MPTV.watch
Are you ready to be enlightened?! This week, Matt sits down with Mary, owner of Enlightenment Coffee in Cincinnati, OH, to discuss several hot topics, including:
Events
Your First Year in Business
Location
The Perfect Tool
The Right POS
and more!
www.MPTV.watch
Put on the steaks and get ready for a sizzling interview with Barry, the owner of Barry's Cheesesteaks.
This week, Matt sits down with Barry to discuss:
- Being Teachable
- Working With Vendors
- Making sure the Right People Have your Back
- Being Transparent
- and much more!
www.mptv.watch
Make yourselves at home with us this week when Matt sits down with Matt Grimes, owner of Colonial Cottage, a country-style American fare served in a time-tested tavern with banquet space & a Sunday buffet.
In this episode, Matt and Matt discuss:
www.mptv.watch
Lounge around this Tuesday with Matt as he meets with owner of Aladdin’s Eatery + Lounge, Carla Chalkley.
Tune in to learn about:
-The journey from employee to owner
-Cooking
-Choosing your business type
-Solutions
-Leading by example
-Being in your restaurant
-and more!
www.mptv.watch
This week, Matt sits down with Chester, of Fudpuckers, Destin, Florida's best family & kid friendly restaurant, with games, attractions, delicious dining, and even t-shirts.
In this episode, they discuss:
Entertaining Your Customers
Visiting Florida
Tourists
Supporting the Community
The Fud Life
and more!
www.mptv.watch
On this episode of MPTV, Matt sits down with Kelly Gray of Hot Head Burritos for a deep dive into:
Finding Your Location
Hiring an Agent
Keeping Watch
Understanding CAM Charges
Asking Questions
Expenses
and much more!
www.mptv.watch
This week, Rex St. John is serving up some seriously delectable treats on MPTV! Join us as we discuss:
-Empowering Your Employees
-Knowing Your Customers
-How To Get 10k+ Views -Drive Thrus
-Always Watching
-Habits and more!
www.mptv.watch
This week, we're firing up the BBQ with Mike, owner of Parky's Smokehouse. In this episode, we'll discuss:
-Hospitality
-Taking Care of Each Other
-Making a Difference
-Good Service, Good People
-Understanding What You're Buying
-Doing Better
-and more!
www.MPTV.Watch
This week, we sit down with Peter Wiley, owner of multi-location franchises Hot Head Burritos and Rapid Fired Pizza, to discuss hot topics, which include:
Checklists
Finding Customers with Third Party Delivery Services
Connecting with Customers
The Role of Marketing
Online Ordering
New Restaurant Technology
And much, much more!
www.mptv.watch
We’re fired up this week! Ed Newsome sat down with us to discuss several topics, including:
-Micromanaging
-Taking Care of Basics
-Saving Money
-Getting into Restaurants
-and much, much more!
www.mptv.watch
The spotlight is on Patrick Harder this week. He is a franchise owner of a few different restaurants but this week we’re focusing on his Dickey’s BBQ joint.
Patrick dropped some fire on the following topics:
♨️ Mentorship
♨️ Franchise Experience
♨️ Focusing on Multiple Locations
♨️ Culture
♨️ “Big” Restaurants, Local Owners
🚨 This week, Kyle Newsome, Hot Head Burritos franchisee, sits down with Matt during Episode 8 of MPTV!
Hot topics include:
👉🏽 Being active
👉🏽 Managing staff
👉🏽 Expecting the unexpected
👉🏽 Filling your funnel
👉🏽 Staff retention
*Please note, this interview was recorded prior to the Covid-19 Outbreak and accompanying major restaurant interruptions, but the topics are still relevant to today’s events.
This week, Isaac, the owner of Better Blend, shakes things up with Matt in Episode 7 of MPTV! During this episode, they discuss: 👉🏽 Branding Hype 👉🏽 Interaction 👉🏽 Knowing Your Customer 👉🏽 Knowing Your Menu 👉🏽 Hiring Practices and more! *Please note, this interview was recorded prior to the Covid-19 Outbreak and accompanying major restaurant interruptions, but the topics are still relevant to today’s events.
In episode 6 of MPTV, Dan Leyva, the Chief Wing Officer of Wings Over, and chicken wing franchise, sits down with Matt to discuss cultivating the perfect culture inside a franchise.
During this episode, we'll cover:
Becoming a Franchise
👉🏽 How to Serve, not just provide a service
👉🏽 Preparedness
👉🏽 Go-To Experiences
👉🏽 Core Values
👉🏽 Branding and Themes
and more!
*Please note, this interview was recorded prior to the Covid-19 Outbreak and accompanying major restaurant interruptions, but the topics are still relevant to today’s events.
In Episode 5 of MPTV, Matt catches up with local franchisee, Michael Casselman, owner of Rapid Fired Pizza in Florence, KY, to discuss:
👉🏽 Choosing a Franchise
👉🏽 Handling Allergies
👉🏽 Being Known
👉🏽 Negative Reviews
👉🏽 Customer Experience
👉🏽 Customer Retention
And much more!
In this episode, you’ll get a great perspective of not only a restaurant owner, but a franchisee and learn how to create and run a very lucrative, successful business.
*Please note, this interview was recorded prior to the Covid-19 Outbreak and accompanying major restaurant interruptions, but the topics are still relevant to today’s events.
On Episode 4 of MPTV, Matt meets with Nabih David, owner of Butterbee’s, a sit-down dine-in restaurant; Tender Towne, a fast-casual chicken tender chain; and Skyline, a fast-casual chili chain, to discuss best practices as a Restaurant Owner versus Business Owner.
In this episode, we dive into why:
👉🏽 Great service and great staff is more important than the type of food served
👉🏽 Setting Staff Standards is important
👉🏽 Location is KEY
👉🏽 The Restaurant Owner Mindset takes precedence over the Business Owner Mindset
👉🏽 Third Party Delivery attracts new customers
👉🏽 Word-of-Mouth grows Catering
👉🏽 And more!
*Please note, this interview was recorded prior to the Covid-19 Outbreak and accompanying major restaurant interruptions, but the topics are still relevant with today’s events.
Episode 3 of MP TV finds Matt at Branch Hill, a one location coffee shop. Matt and the owner, Andrea Anusbigian, discuss customer relationships in depth, including:
👉🏽 Habitual behavior
👉🏽 Loyalty and Commitment
👉🏽 Treating them like Family
👉🏽 Her “WHY”
And more!
*Please note, this interview was recorded prior to the Covid-19 Outbreak and accompanying major restaurant interruptions, but the topics are still relevant with today’s events.
In Episode 2 of MP TV, Matt interviews Yanni Chalkias, the owner of King Gyros Greek Restaurant, a one location ethnic restaurant in Ohio.
Tune in Tuesday for a deep dive into the following topics:
👉🏽 How to WOW for just $10
👉🏽 Creating an Opportunity with Each Dish
👉🏽 Asking for Business
👉🏽 Direct Mail and Reaching Younger Audiences
👉🏽 Surviving the Recession
👉🏽 And more!
*Please note, this interview was recorded prior to the Coronavirus Outbreak and accompanying major restaurant interruptions, but the topics discussed still resonate with today’s climate.
In this first episode, Matt interviews Bob Jacoby, the GM and Owner of Quaker Steak & Lube. They discuss several topics, including:
- Third Party Delivery
- Table Touches
- Customer Experience and Building Loyal Relationships
- Bob’s best advice for others in the biz
- And more.
*Please note, this interview was shot before the Coronavirus Outbreak and accompanying major restaurant interruptions, but Bob's message still resonates due to the topics covered.
Follow Matt Plapp as he travels the U.S. interviewing restaurant and brewery owners and operators about what has brought them success in the business. Dive DEEP into their wins and losses, how they build and retain a strong team, what makes a difference with their brand, and how they keep customers coming back over and over again!
But first, listen to this episode to learn more about your host, the show, and what is to come!