The Heart Of Startups Podcast: Recent Episodes

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42% of startups fail because there is no market need for their product.

It’s crucial to understand market research and to develop a plan using these 6 key points:

1. Demand
2. Market size
3. Economic indicators
4. Location
5. Market saturation
6. Pricing

Call to action:

1. Create your market research template by selecting one point a day to research
2. Get out and talk to at least 30 customers or potential customers to help you better understand your market
3. Think about ways that you might need to change your business strategies to accommodate the results from your market research

Please visit our website at www.theheartofstartups.com for more information and advice from one founder to another.

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Do you ever ask yourself 'why'?

The long hours, uncertainty, and challenges in a startup are enough to make anyone throw the towel in.

Today, we will talk about grounding your startup in your 'why' and how being clear on your motivations can help shape your company for years to come.

5 Categories of 'Why's'

• Passion for customers
• Subject-domain expert/techie
• Freedom to create your own work-life
• Necessary to support your lifestyle due to an employment change.
• You should be paid more than your employer offers

Call to action:

1. Take 10 minutes today and jot down 3 ways that you can focus on your why.
2. Ask someone to hold you accountable.
3. Review your progress after a month

Please visit our website at www.theheartofstartups.com for more information and advice from one founder to another.