Path To A Million Podcast: Recent Episodes
Dr. Nick Silveri
Are you looking to achieve freedom through practice success? Chiropractor Dr. Nick Silveri speaks with fellow peers about their journey to owning a one million-dollar practice. Discover common challenges most doctors face when trying to build their practice and strategies to break through each barrier. LEARN â ADAPT â GROW. Guests will be share how they went from $0 to 250,000, $250,000 to $500,000, and $500,000 to $1,000,000. Real chiropractors share their real struggles and how they rose above each challenge.
Did you know you can highlight a link in your Instagram profile? ð€ Even if youâre not a big-time internet sensation peddling your latest scheme?
ðð¡ð ððð¬ð ð°ðð² ððš ððð€ð ððð¯ðð§ððð ð ðšð ðð¡ð¢ð¬ ððððð®ð«ð ð¢ð¬ ððš ð«ððð¢ð«ððð ðð¡ðð ð¥ð¢ð§ð€ ððš ð ð¥ðð§ðð¢ð§ð ð©ðð ð ðšð§ ð²ðšð®ð« ð°ððð¬ð¢ðð. ð ð«ðšðŠ ðð¡ðð«ð, ð²ðšð® ððð§ ð«ððð¢ð«ððð ðð«ðððð¢ð ðð§ð²ð°ð¡ðð«ð ð²ðšð® ð°ðð§ð. ð
ðšðð ððð ðððð ðððð? ððð ððð ððððð ððððððð ððð ðððð ðððððððð ðððððððð. ð¯Â
If you want to make the most of your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.Â
The simple answer is between 8-9 am, just in time for the âbut first, coffeeâ crowd.
ð©ðð ððððâð ð ðððð ðððððð ðððððð:
Whether itâs Instagram, Facebook, TikTok, Twitter, ð®ð§ð¥ðð¬ð¬ ð²ðšð® ð¡ðð¯ð ð ð§ððð¢ðšð§ðð¥ ðð«ðð§ð, ðšð« ðð«ð ðð¢ð€ððšð€ ðððŠðšð®ð¬ (ððšð§ð ð«ððð¬ð), ðšð«ð ðð§ð¢ð ðð«ðððð¢ð ð«ððð¥ð¥ð² ððšðð¬ð§âð ðŠððððð«. Getting your post seen by 150 of your followers, who are probably already patients, isnât going to make much of a difference.
ð§ð®ðžð² ð®ð±ðð®ð»ðð®ðŽð² ðŒð³ ð²ð®ð°ðµ ðœð¹ð®ðð³ðŒð¿ðºâð ð¯ððð¶ð»ð²ðð ðºð®ð»ð®ðŽð²ð¿ ððŒ ððŒð ð°ð®ð» ð¯ðŒðŒðð ðŒðð ððŒðð¿ ð°ðŒð»ðð²ð»ð ð®ð»ð± ðŽð²ð ð¶ð ð¶ð» ð³ð¿ðŒð»ð ðŒð³ ððµð² ð ðŒð³ ðœð²ðŒðœð¹ð² ððµðŒ ð®ð¿ð²ð»âð ððŒðð¿ ðœð®ðð¶ð²ð»ððâŠððð. ð You can target your ideal patient to make sure they get a sense of your value and vibe. ð€
If you want to go fishing with the right bait, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ðð§ð¬ððð ð«ððŠ ð¢ð¬ ðð®ð«ð«ðð§ðð¥ð² ðð¡ð ð¬ð¢ð¥ð¯ðð« ðŠðððð¥ð¢ð¬ð ðšð ð¬ðšðð¢ðð¥ ðŠððð¢ð ð©ð¥ððððšð«ðŠð¬ ð¥ ðð®ð ð¢ðâð¬ ðšð§ ð¢ðð¬ ð°ðð² ððš ð®ð¬ð®ð«ð©ð¢ð§ð ð¢ðð¬ ðð¢ð ðð«ðšðð¡ðð« ð ðððððšðšð€âð¬ ðð¢ðð¥ð.ð
ðâðð² ðð®ð¶ð± ððµð¶ð ð¯ð²ð³ðŒð¿ð², ð¯ðð ð ððµð¶ð»ðž ðŒð³ ðð»ððð®ðŽð¿ð®ðº ð®ð ð® ðð²ð°ðŒð»ð± ðð²ð¯ðð¶ðð². ðð ð®ð¹ð¹ðŒðð ðð¶ð²ðð²ð¿ð ððŒ ðŽð²ð ð® ð¿ð²ð®ð¹ ðð²ð»ðð² ðŒð³ ððµð®ð ððŒðð¿ ðœð¿ð®ð°ðð¶ð°ð² ð¶ð ð®ð¹ð¹ ð®ð¯ðŒðð ðð¶ððµðŒðð ððµð²ðº ðµð®ðð¶ð»ðŽ ððŒ ð²ðð²ð» ððð²ðœ ððµð¿ðŒððŽðµ ððµð² ð±ðŒðŒð¿ð.
ðŸðððð ðððððððð ðð ðððððð ððð ðððððð, ð°ðððððððð ðð ððð ððð ðððððð. ð
For many people, especially the 35 and under crowd, deciding between multiple chiropractors, Instagram is often the deciding factor. ð°ðâð ððð ðððððððð ðððð ððððð, ððð ððâðð ððð ððððð ðððð ððððð. ð§ââïž
If youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ðð§ð¬ððð ð«ððŠ ð¢ð¬ ð¥ð¢ð€ð ð ð¬ðððšð§ð ð°ððð¬ð¢ðð. Just like your website, you want to make sure your branding is on point. ð¯
These five posts will help build your brand and share your vibe with potential new patients before they even walk in the door. Â
ð¥ ð©ððððð ððð ðºððððð - share your personality!
ð¥ ð¬ð ððððððððð - share your expertise!
ð¥ ðŽððððððððððð - share your outlook!Â
ð¥ ðŒððð ð®ðððððððð ðªðððððð - share your patientâs experience!
ð¥ ðµððð ð±ðððððð - share the hubbub!
Letâs get your branding on point, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.Â
ð ððð ððððð ððððð ðð ðððððð ð ðððððð ðð ðððð ðððððððð ððð ð°ðððððððð ðððð ð. ð Thatâs because Meta is very aware of the growing influence of TikTok, Instagram Reels, and YouTube shorts. ð These short-form, full-screen videos are getting the most reach, and everyone wants in on the action. ðââïž
ð§ðµð¶ð ð¶ð ðŽð¿ð²ð®ð ð»ð²ðð ð³ðŒð¿ ð°ðµð¶ð¿ðŒðœð¿ð®ð°ððŒð¿ð ð¯ð²ð°ð®ððð² ð¥ð²ð²ð¹ð ð®ð¿ð² ð®ð» ð²ð®ðð ðð®ð ððŒ ð²ð ðœð®ð»ð± ððŒðð¿ ð®ðð±ð¶ð²ð»ð°ð² ð¯ð²ððŒð»ð± ððŒðð¿ ð³ðŒð¹ð¹ðŒðð²ð¿ðâŠððð ðððð! ðž Hereâs how to get in on the action:
ð¥ ððððð¡ ððšð« ðð¢ð€ððšð€ ðð«ðð§ðð¬ - social media trends usually break on TikTok and can be easily transferred to other platforms.
ð¥ ð ðšðð®ð¬ ðšð§ ð¬ð¡ðšð«ð-ððšð«ðŠ ððšð§ððð§ð - adjustments, protocols, service demonstrations; the less talking, the better.
ð¥ ð ðšð¥ð¥ðšð° ðšðð¡ðð« ðð¡ð¢ð«ðšð¬ - most of us are not in competition with each other, so feel free to âborrowâ great content ideas from other chiropractors you admire. After all, imitation is the best form of flattery. ð
If youâd like to discuss how you can get the most out of Instagram Reels and leverage your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session. ð°ðâð ðððð ðð ððððð ððððð ððð!
ðð§ ðð¢ðŠðð¬ ðšð ð¬ðð«ðð¬ð¬ ðð§ð ð®ð§ððð«ððð¢ð§ðð² 𥎠ðð¡ðð«ð ð¢ð¬ ð§ðš ðšð§ð ðŠðšð«ð ð§ðððð¬ð¬ðð«ð² ððšð« ðð¡ð ð¡ððð¥ðð¡ ðšð ð ð¬ðšðð¢ððð² ðð¡ðð§ ð ðð¡ð¢ð«ðšð©ð«ððððšð«. ðð ðð«ð ð©ð«ð¢ðŠðð ððš ððð«ð ððšð« ðšð®ð« ððšðŠðŠð®ð§ð¢ðð², ð¡ðð¥ð©ð¢ð§ð ðð¡ðð¢ð« ððšðð¢ðð¬ ðððð©ð ððš ðð§ð ððšð©ð ð°ð¢ðð¡ ð¬ðð«ðð¬ð¬.
ðŸððð ðððððð ðððð ðð, ðð ðððððð ððð ðððððð. ðž
Dr. Stephen Franson is here to remind us that ð³ðŒð¿ððð»ð²ð ð®ð¿ð² ðºð®ð±ð² ð¶ð» ððµð² ð±ðŒðð»ððð¿ð», and as chiropractors, we are uniquely positioned to be recession-proof if we can ðfocusð on the things we can control and not get distracted by the things we canât. ðª
The last time my mentor, Dr. Stephen Franson, was on the show, we didnât know we were on the precipice of a cataclysmic change. ðŠ ððšð° ð°ð ð€ð§ðšð° ðð¡ðð ð°ð ðð«ð ðððððð«ð¢ð§ð ðšð§ ðð¡ð ððð ð ðšð ðð¡ðð§ð ð ðð¡ðð ððšð®ð¥ð ð¬ð¢ð ð§ð¢ðð¢ððð§ðð¥ð² ð¢ðŠð©ððð ðšð®ð« ðð®ð¬ð¢ð§ðð¬ð¬, ðð¬ð©ððð¢ðð¥ð¥ð² ðšð§ð ðð¡ðð ð¢ð¬ð§âð ððððªð®ðððð¥ð² ð©ð«ðð©ðð«ðð.
Dr. Franson is here to help us get our house in order so we can be ready for any obstacle. ð°ð ðððð, ðð ððððð ðð ðððððð, ðð ðððððððððððð ðð ðððð ðððððððð ðððð ððð ðððð ððð ðððð ððð ððð ð ðð ððð ððð ðððð ðððð ðððððð. (Thatâs you ð«µ)
ð ðšð«ðð®ð§ðð¬ ðð«ð ðŠððð ð¢ð§ ðð¡ð ððšð°ð§ðð®ð«ð§. Donât make the mistake every other business makes and cut your marketing expenses. ð ð®ðð ðððð ðð ðð ððð ðððððð! âð¬ðŒð ðð®ð»ð ððŒ ð¯ð² ððµð² ð»ðŒð¶ðð²ð ð¯ððð¶ð»ð²ðð ð¶ð» ððŒðð¿ ð°ðŒðºðºðð»ð¶ðð ðð²ð¹ð¹ð¶ð»ðŽ ððµð² ðð¿ðððµ ð®ð¯ðŒðð ðµðŒð ððµð² ð¯ðŒð±ð ð¿ð²ð®ð¹ð¹ð ððŒð¿ðžð ð®ð»ð± ðµðŒð ððµð² ð¯ðŒð±ð ð¿ð²ð®ð¹ð¹ð ðµð²ð®ð¹ð.â
Itâs time to get out ahead of the economic stress and uncertainty, take control of your mindset and actions, and lay the foundation to coast through whatever is coming our way. ðª
If this conversation energizes you, or you have no idea where to start, go to www.ContentIntoPatients.com to schedule a strategy session, and letâs build a plan of action together.
ððšð§ððð§ð ð°ðšð«ð€ð¬.
It doesnât get any simpler than that.
ðððšð©ð¥ð ð§ððð ððš ð€ð§ðšð° ð°ð¡ðš 𫵠ðð«ð ðð§ð ð°ð¡ðð ð²ðšð® ððð§ ððš ððšð« ðð¡ððŠ. Content made Dr. Barley âsmall town famous,â ð but even more importantly, ðð ððð ðð ððð ðððððð ððð ðð ððð ðððð ðððððððððð ððððð ððððð ðð ðððððððð ðð ððð ðððððððððððð ð° ðððð. ð€
Weâre back with Dr. Devon Barley as he breaks down each quarter of his first year in practice. Each month brought new challenges and new opportunities to be successful. ðšðð ððð ððð ðð ðððððððððð. ð€žââïž
Implementing a training culture and telling people what they ð£ððð to hear rather than what they ð¬ðð£ð© to hear led to success within his team and with his patientâs results. 𥳠ðð«. ððð«ð¥ðð² ð€ð§ðšð°ð¬ ðð¡ðð ð¡ð ð¡ðð¬ ð ðŠðð¬ð¬ð¢ð¯ð ð«ðð¬ð©ðšð§ð¬ð¢ðð¢ð¥ð¢ðð² ððš ð©ð«ðšð¯ð¢ðð ðð±ððð¥ð¥ðð§ð ððð«ð ðð¡ðð ð°ð¢ð¥ð¥ ð©ð«ðšððšð®ð§ðð¥ð² ðð«ðð§ð¬ððšð«ðŠ ðð¡ð ð¥ð¢ð¯ðð¬ ðšð ð¡ð¢ð¬ ðð«ð¢ðð§ðð¬ ðð§ð ð§ðð¢ð ð¡ððšð«ð¬. â€ïž
ð²ðððððð ððð ððððð ððð ðððððð ððð ðððð ðððð ðððððð ðððð ððð ð ððððð ð ðððððððð ððð ð ððððððððð ðððð ðððððð ððð ððð.
If youâre looking to design a practice that saves lives and gives you freedom, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session, and letâs start building something special. ðª
ððšð§âð ðð¢ð¬ðð¢ð¥ð¥ ð²ðšð®ð« ð¯ðð¥ð®ð.
ððšð®ð« ð¯ðð¥ð®ð ð°ð¢ð¥ð¥ ðð®ð¢ð¥ð ð²ðšð®ð« ðð«ðð§ð.
ððšð§ððð¬ð¬ð¢ðšð§ð¬ ððšð§âð ð¥ððð ððš ð«ðð¬ð®ð¥ðð¬.
ðð¡ðð² ð£ð®ð¬ð ð¬ð®ð¥ð¥ð² ðð¡ð ðð¡ð¢ð«ðšð©ð«ðððð¢ð ð§ððŠð.
ð»ðððð ðð ðð ðððððð ððððððð ððððððð ðððð ððð ððððð. ðª ðŸððð ðððððð ððððð ðððð ððð ðððð ðð ðððððððð ððððð ððððððð ðððð ðððð ðð ð ððððð ðð ðððð ððððððððð ððð ððððððððð ððððð.
ð«ð. ð«ðððð ð©ððððð ððð ðððð ðððð ðð ðððððððð ððð ð ðððð, ððð ðððð ð ðððð ððâð ðððð. He wanted to do it the right way from the beginning. It was obvious he was going to be successful. ð
Dr. Barley is an example of how you donât have to spend the first few years in practice struggling. ðð ð¬ððð«ððð ð ð©ð«ðððð¢ðð ðð«ðšðŠ ð¬ðð«ðððð¡, ð¢ð§ ð ððšð°ð§ ð°ð¡ðð«ð ð¡ð ðð¢ðð§âð ð€ð§ðšð° ð ð¬ð¢ð§ð ð¥ð ð©ðð«ð¬ðšð§, ðð®ð ð¡ð ð°ðð¬ ððð¥ð ððš ð¬ððð§ð ð¢ð§ ðð¡ð ððšð§ðð¢ððð§ðð ðšð ðð¡ð ðð¡ð¢ð«ðšð©ð«ðððð¢ð ð©ð«ðšðð®ðð ð¡ð ð°ðð¬ ðšðððð«ð¢ð§ð . ðª
His schooling might have taught him the basics of chiropractic, but it didnât teach him how to run a business. 𧮠ððð©ð ðððš ðð£ðð§ðð®, ðð€ð£ððððð£ðð, ðð£ð ð ð¡ðð©ð©ð¡ð ððð¡ð¥ ðð§ð€ð¢ ðªðš, ð¿ð§. ðœðð§ð¡ðð® ð¬ððš ððð¡ð ð©ð€ ððð£ððšð ð€ðªð© ð©ðð ð®ððð§ ðð© 300 ð¥ðð©ððð£ð©ðš ð ð¬ððð . ðž ðð ð¬ððš ðð«ðð£ ð¥ð§ð€ððð©ððð¡ð ððð©ðð§ ðððš ððð§ðšð© ð¢ð€ð£ð©ð! ð
If you want to walk in Devonâs ð£ and need help maximizing the effectiveness of your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
Can you wait four years for a lead to turn into a new patient?
ðððð ððððððððð is a great way to build your brand and establish yourself as your communityâs health expert. You donât have to wait for them to come and find you. Â
ðœðº
ðððð ððððððððð pulls someone into your practice who is actively searching for the best chiropractor in their community. YOU!!
Neither one is better than the other. In fact, you should be doing both. It's all about finding the right balance. Â
If youâd like me to personally go over your marketing balance and online presence go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
This took some trial and error, but I finally figured it out. ð§
It can be difficult to let someone else take the reins. When I stopped seeing patients at my practice and handed over the day-to-day operations, it took me about six months to fully transfer out. Our practice is our baby, we want to make sure itâs hitting all its developmental milestones. ð£
Many people think that simple means small and unprofitable. Theyâre under the assumption that the simpler something is, the slower it will grow. ð° ððððððð ððð ðððððððð ðð ðððð.
ðð¢ðŠð©ð¥ð¢ðð¢ðð² ð¢ð¬ ðð¡ð ð€ðð² ððš ð¬ð®ðððð¬ð¬- especially if you are trying to replace yourself in practice. Constant change and complexity stresses the energy and the function of the practice. 𥎠Thatâs why simplicity should actually make it easier to grow! ð
ðŠð¶ðºðœð¹ð¶ð³ð ððŒðð¿ ððððð²ðºð ð®ð»ð± ðð¶ðºðœð¹ð¶ð³ð ððŒðð¿ ðºð²ððð®ðŽð². ðð ðð¶ð¹ð¹ ð¶ð»ððð¶ð¹ð¹ ð°ðŒð»ð³ð¶ð±ð²ð»ð°ð² ð¶ð» ððŒðð¿ ðð²ð®ðº ð®ð»ð± ðŽð¶ðð² ððµð²ðº ð® ð°ð¹ð²ð®ð¿, ðð»ð²ð»ð°ððºð¯ð²ð¿ð²ð± ðœð®ððµ ððŒ ð³ðŒð¿ðð®ð¿ð±.
If you need help simplifying or want me to take a look at your online presence to make sure it reflects your message, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
Big cities offer a bustling cultural scene and the fun of dodging tourists on every block, while a small town provides a familiarity that allows relationships to flourish if you can get cell service. They each require a different marketing strategy.
City slickers need to niche down. Create content that centers around a specific population and the issues they face.
A country mouse will require a broader marketing strategy. Focus on big picture health ideas and the services you offer rather than the population you want to treat.Â
If youâd like me to take a look at your online strategy, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
ðŸð¡ððð£ð©ðš ðð¡ð¬ðð®ðš ð¬ðð£ð© ð¢ð ð©ð€ ððªðšð© ð©ðð¡ð¡ ð©ððð¢ ð¬ððð© ð©ððð® ðšðð€ðªð¡ð ðð€ððªðš ð©ðððð§ ðð€ð£ð©ðð£ð© ð€ð£, ððªð© ð©ðððð§ ðð£ð¥ðªð© ððš ðð§ðªðððð¡ ð©ð€ ð¬ððð© ð ð©ðð¡ð¡ ð©ððð¢.
ð¶ââïžItâs easier to walk before your run. ðââïž For clients that are totally lost or are just starting out, I recommend they focus on creating content for low back pain, neck pain, and headaches. ðð¡ðð¬ð ðð«ð ðð¡ð ððšð§ðð¢ðð¢ðšð§ð¬ ðð¡ðð ðð¡ð¢ð«ðšð©ð«ððððšð«ð¬ ð©ð«ðšðððð¥ð² ð¬ð©ðð§ð ðð¡ð ðŠðšð¬ð ðð¢ðŠð ððð¥ð€ð¢ð§ð ðððšð®ð, ð¢ðâð¬ ð°ð¡ðð ðð¡ð ð©ð®ðð¥ð¢ð ðŠðšð¬ð ðð¬ð¬ðšðð¢ðððð¬ ð°ð¢ðð¡ ðð¡ð¢ð«ðšð©ð«ðððð¢ð ððð«ð, ðð§ð ðð¡ðð² ðð«ð ðð¡ð ðŠðšð¬ð ð¬ððð«ðð¡ðð ððšð§ðð¢ðð¢ðšð§ð¬. ðŒ ð«ðð§ð® ðð€ð€ð ð¥ð¡ððð ð©ð€ ðšð©ðð§ð©.
After that, the world is your oyster. ðŠª There isnât really a wrong topic to focus on as long as it represents you. ðªððððð ððððððð ððð ðððð ðððððð ðð ðððððððð ðððð ððð ðððð ðð ððððð. ð»ðððð ððððð ðððð ððð ðððð ðð ðð ððððð ððð ððð ððð ððð ðððð ðð ðððð ððð ððð ððð ðððð ð ðððððð ðððð ððð ðððððð. ð
If youâd like me to take a look at your online presence, go to:www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
ðŽðððððð ðð ð ððððððð ððð ððð ððð ððððððððððððð ðððððð ðð ðð.
When starting, Dr. Phil was cavalier about his attitude that he could change healthcare. He hasnât lost one bit of that ð¥.
ðð ð§ððð ðð¡ðð ð©ðð¬ð¬ð¢ðšð§ ðð§ð ð°ð¢ð¥ð¥ð¢ð§ð ð§ðð¬ð¬ ððš ððð€ð ðð¡ð ð£ðšð®ð«ð§ðð² ð¢ð ð°ð ð°ðð§ð ððš ð«ððð¢ððð¥ð¥ð² ðð«ðð§ð¬ððšð«ðŠ ð¡ððð¥ðð¡ððð«ð ð¢ð§ ðð¡ð¢ð¬ ððšð®ð§ðð«ð². ðð¡ð¢ð§ð€ ðððšð®ð ðð¥ð¥ ðð¡ððâð¬ ð©ðšð¬ð¬ð¢ðð¥ð ð°ð¡ðð§ ð°ð ð®ð§ð¥ðšðð€ ðð¡ð ðð®ð¥ð¥ ð©ðšððð§ðð¢ðð¥ ðšð ð ð¡ð®ðŠðð§ ðð±ð©ðð«ð¢ðð§ðð ððšð« ðšð®ð« ð©ððð¢ðð§ðð¬ ð°ð¡ðš ð¡ðð¯ð ð«ðð¬ð¢ð ð§ðð ðð¡ððŠð¬ðð¥ð¯ðð¬ ððš ð©ðð¢ð§ ðð§ð ðð²ð¬ðð®ð§ððð¢ðšð§. ðª
ðð¿. ð£ðµð¶ð¹ ððŒð¹ð¶ð»ððžð ðµð®ð ð¯ð²ð²ð» ðŒð» ð¥ ð³ðŒð¿ ð°ðµð¶ð¿ðŒðœð¿ð®ð°ðð¶ð° ðð¶ð»ð°ð² âðµð±, ð®ð»ð± ððŒð ð°ð®ð» ðð²ð¹ð¹ ððµð®ð ð³ð¶ð¿ð² ðµð®ðð»âð ð±ð¶ðºð¶ð»ð¶ððµð²ð± ð¶ð» ððµð² ðð¹ð¶ðŽðµðð²ðð.
When he first opened a practice, it didnât go as planned; he didnât have a staff or the proper procedures in place. He was the one knocking on doors, answering the phones, and changing the lightbulbs. ð°
ðð¡ðð§ ð¬ððð«ðð¢ð§ð ð ð©ð«ðððð¢ðð, ðð¡ðð«ð ð¢ð¬ ð§ðš ð¯ðð¥ðšð« ð¢ð§ ðð«ð²ð¢ð§ð ððš ð«ðð¢ð§ð¯ðð§ð ðð¡ð ð°ð¡ððð¥. Dr. Phil is the least intelligent, most successful person, his words, not mine. ð¬ ðð ð ð£ðð¬ ð©ððð© ð¬ðð©ð ð©ðð ð§ðððð© ð¢ðð£ð©ð€ð§ðð£ð, ð©ðð ð§ðððð© ððªðšð©ð¡ð, ðð£ð ð¥ðð©ððð£ðð, ðšðªððððšðš ð¬ððš ð¥ð€ðšðšððð¡ð.
It took him 15 years to hit a million-dollar practice, and now heâs set his sights on a new goal that will elevate our work as chiropractors. ðð¡ðð§ ð²ðšð® ð°ðð§ð ððš ð¬ðð«ð¯ð ð¡ð®ðŠðð§ð¢ðð², ð²ðšð® ð¡ðð¯ð ððš ð¡ðð¯ð ðð¡ð ð©ðð¬ð¬ð¢ðšð§; ð§ðš ðšð§ð ð¡ðð¬ ðŠðšð«ð ð©ðð¬ð¬ð¢ðšð§ ðð¡ðð§ ðŠð² ð§ðð° ðð«ð¢ðð§ð.
If youâre tired of the results of your push marketing, it may be time to diversify your strategy. Go to www. ContentIntoPatients.com to schedule your one-on-one strategy session and watch your numbers take off. ð
ð ðŒðð ððŒðŒðŽð¹ð² ððð¿ð®ðð²ðŽð¶ð²ð ðŽðŒ ð®ð³ðð²ð¿ ðœð²ðŒðœð¹ð² ð®ð°ðð¶ðð²ð¹ð ðð²ð®ð¿ð°ðµð¶ð»ðŽ ð³ðŒð¿ ð® ð°ðµð¶ð¿ðŒðœð¿ð®ð°ððŒð¿, those closest to the bottom of the funnel. ðŠ But theyâre just sitting ducks. 90% ðð ðððððð ð ððâð ðððð ðððð ðððððððððððð ðððð ððð ððððððððð ððððð ððððð ððð ððððð ðððð ððð ðððððððð ðð ððððð ððððð. ð€¯ We canât forget about those people in our marketing campaigns. ð«¡
ð ððšð«ð ðªð®ðð¥ð¢ðð², ðšð©ðð¢ðŠð¢ð³ðð ððšð§ððð§ð
ð ððšð«ð âïž âïž âïž âïž âïž ð«ðð¯ð¢ðð°ð¬ ð°ð¢ðð¡ ð€ðð²ð°ðšð«ðð¬
ðð¡ðð¬ð ðð°ðš ðð«ðð¢ðð¬ ðð«ð ððšðŠðŠðšð§ ððŠðšð§ð ð©ð«ðððð¢ððð¬ ðð¡ðð ð¬ð¡ðšð° ð®ð© ðšð«ð ðð§ð¢ððð¥ð¥ð² ð¢ð§ ð ð¬ððð«ðð¡ ðšðµð« ðð«ð ðð¡ðšð¬ðð§ ðð² ðð¡ð ððšðšð ð¥ð ðšð¯ðð«ð¥ðšð«ðð¬ ððš ðð ð¡ð¢ð ð¡ð¥ð¢ð ð¡ððð ð¢ð§ ðð¡ð ððð© ðððð€. Two places you definitely want to be. ð
Create compelling and valuable content to become the apple of Googleâs eye, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
Reviews are not the end all be all, but they are an important ranking signal in Googleâs ð. ððð€ ðð€ððšð£âð© ð¡ðð ð ðððð§ðð£ð ð£ððð ð©ððð£ððš ððð€ðªð© ð©ððð¢ðšðð¡ð«ððš? ð¥°
Itâs critical to rank in the top 3 search results. No one scours the pages of results looking for their chiropractor. ððð¯ð¢ðð°ð¬ ðð«ð ðšð§ð ðšð ðð¡ð ð¬ð¢ð ð§ðð¥ð¬ ðð¡ðð ððšðšð ð¥ð ð®ð¬ðð¬ ððš ððððð«ðŠð¢ð§ð ð«ðð§ð€ð¢ð§ð ð¬. ðð¡ðð²âð«ð ðð¥ð¬ðš ðð¡ð ðšð§ð ðšðð£ðððð¢ð¯ð ðð¡ð¢ð§ð ð©ðšððð§ðð¢ðð¥ ð©ððð¢ðð§ðð¬ ððð§ ð®ð¬ð ððš ð£ð®ðð ð ðšð§ð ð©ð«ðððð¢ðð ð§ðð±ð ððš ðð§ðšðð¡ðð«. ð§
Hereâs what matters when it comes to reviews:
ð ð»ðððð ðµððððð - the more the merrier
ð ðºððð ð¹ððððð - 4.9 or above
ð ð¹ðððððð - how new are they
ð ðœððððððð - how often are they coming in
ð ðžðððððð - how specific are they
Letâs look at your online presence and make sure that youâre ranking #1 in search results. Go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ðŽ Straight from the horse's mouth: ððð ððððð ððððððð ðððð ð®ððððð ðððððð ððð ðððð ðððð ð ðððð ð ððð ðððð ðððððð ðð ððð ððð ðððð ððððððð. Hopefully, if you wonât listen to me, youâll listen to them. ð
âïž ð¹ðððððððð - do you have pages that would be relevant to the keywords in the search
âïž ð·ðððððððð - about dominating your area
âïž ð·ððððððððð - how often are people clicking on your result
You canât just focus on one aspect; you have to diversify your strategy so that youâre not completely derailed when Google updates its algorithm. ðµ To diversify your strategy and dominate the map pack, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
There is heavy competition to appear in ð®ðððððâð ðŽðð ð·ððð - the top three organic search listings. ð¥ð¥ð¥ Everyone who is anyone knows itâs the place to be. ð
ðððšðšð ð¥ð ððšðð¬ð§âð ðð¡ðšðšð¬ð ðð¡ðšð¬ð ðð¡ð«ðð ð«ðð§ððšðŠð¥ð², ð¢ðâð¬ ððšðð®ð¬ðð ðšð§ ðð¡ð ð«ðð¥ðð¯ðð§ðð² ðšð ðð¡ð ð¬ððð«ðð¡ ðð§ð ðð¡ð ð©ð«ðšðŠð¢ð§ðð§ðð ðšð ðð¡ð ðð®ð¬ð¢ð§ðð¬ð¬. ðð¡ð¢ð¬ ðŠððð§ð¬ ðð¡ðð ðð¡ð ðªð®ðð¥ð¢ðð² ðšð ð²ðšð®ð« ð°ððð¬ð¢ðð, ð¢ðð¬ ð©ðð ðð¬ ðð§ð ððšð§ððð§ð, ðŠððððð«.ð
A great website is looking to reach the 90% of people who donât regularly see a chiropractor. In many instances, they donât even know that a chiropractor may be the solution to their problem.
Your website is the center of your online presence, and it needs the love a headliner deserves. â€ïž If youâd like to discuss how to leverage your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
Googleâs algorithm has a lot of moving parts, it can be confusing ðµâð« and a bit daunting ð€¯ to get a grasp on them. ð¿ð§. ðððð ð©ð€ ð©ðð ð§ððšððªð! ðŠžðŒââïž Sorry for using the third person. ð¬ ððð¬ððð«ð¢ð§ð ðð¡ðð¬ð ð¬ðð¯ðð§ ð¬ð¢ð ð§ðð¥ð¬ ð°ð¢ð¥ð¥ ðð¥ð¥ðšð° ð²ðšð® ððš ððšðŠð¢ð§ððð ð²ðšð®ð« ððšðŠð©ððð¢ðð¢ðšð§. ðª
âïž ð®ððððð ð©ððððððð ð·ðððððð - Fill it out and consistently update it
âïž ð¹ðððððð - Encourage people to be specific and get that number to a 4.9 or higher
âïž ð¶ð-ð·ððð - Optimize your websiteâs homepage, on the front and back end
âïž ð©ðððððððð - Take advantage of opportunities for other websites to reference yours
âïž ð©ððððððððð - How people interact with your website matters
âïž ðªðððððððð - List your business in a directory, even if no one uses yellow pages anymore
âïž ð·ðððððððððððððð - Create content to boost your relevancy in Googleâs eyes
ðŠðŒðºð² ðŒð³ ððŒðð¿ ð°ðŒðºðœð²ðð¶ððŒð¿ð ðºð¶ðŽðµð ð¯ð² ð±ðŒð¶ð»ðŽ ðŒð»ð² ðŒð¿ ðððŒ ðŒð³ ððµð²ðð², ð¯ðð ððµð² ðŒð»ð² ððµð®ð ð°ð®ð» ð°ðŒð»ðŸðð²ð¿ ð®ð¹ð¹ ðð²ðð²ð» ð¶ð ððð¿ð² ððŒ ð¯ð²ð°ðŒðºð² ððŒðð¿ ð°ðŒðºðºðð»ð¶ððâð ðŽðŒ-ððŒ ðµð²ð®ð¹ððµð°ð®ð¿ð² ð²ð ðœð²ð¿ð. ðšââïž ððâð ð®ð¯ðŒðð ð±ð¶ðð²ð¿ðð¶ð³ðð¶ð»ðŽ ððŒðð¿ ððð¿ð®ðð²ðŽð ððŒ ðµð²ð±ðŽð² ð®ðŽð®ð¶ð»ðð ððŒðŒðŽð¹ð²âð ð²ðð²ð¿-ð°ðµð®ð»ðŽð¶ð»ðŽ ð®ð¹ðŽðŒð¿ð¶ððµðºð¶ð° ððœð±ð®ðð²ð.
If you want to squash the competition and have an online presence that Google canât get enough of ð go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ðð ððµð¶ð¿ðŒðœð¿ð®ð°ððŒð¿ð, ðð² ðžð»ðŒð ð²ð®ð°ðµ ð®ð±ð·ððððºð²ð»ð ð¯ðð¶ð¹ð±ð ðŒð» ððµð² ð¹ð®ðð ðŒð»ð². ððŒð»ðð¶ððð²ð»ð°ð ðð¶ððµ ð°ð®ð¿ð² ðð¶ð¹ð¹ ðð¶ð²ð¹ð± ððµð² ð¯ð²ðð ð¿ð²ððð¹ðð. ðª
ð°ðâð ððð ðððð ððððð ðððð ðððððððð ððððððð.
Youâre not trying to become the next Charli DâAmelio - that ship has sailed, hate to break it to you. ð¬ You just need a base hit, not a home run.
ð ððšð®âð«ð ðð«ð²ð¢ð§ð ððš ððð ð¯ðð¥ð®ð ððš ð²ðšð®ð« ððšðŠðŠð®ð§ð¢ðð² ðððð¡ ðð§ð ðð¯ðð«ð² ððð².
ð ðð¡ð ðŠðšð«ð ððšð§ð¬ð¢ð¬ððð§ð ð²ðšð® ðð«ð, ðð¡ð ðŠðšð«ð ð¬ð®ðððð¬ð¬ðð®ð¥ ð²ðšð®âð¥ð¥ ðð.
Slowly but surely, youâll have your neighbors eating and breathing the natural healthcare principles that can dramatically transform their lives. ð€žââïž
Even if you donât see results right away ð ð ððð¥ ð©ðð ðððð©ð.
Go to www.ContentIntoPatients.com to schedule a strategy session and get started creating content that will make you âsmall town famousâ as your communityâs healthcare expert. ð€
Universal. FIELD OF DREAMS. YouTube. 1989. https://www.youtube.com/watch?v=5Ay5GqJwHF8
Sometimes people fall out of our lives. ð We grow apart emotionally or become separated by long distance. ð°ðâð ðððð ð ðððð ðð ðððð. We may not always have the opportunity to reconnect, so when we do have the chance, we have to grab it. ð€
ðð¬ ðð¡ð¢ð«ðšð©ð«ððððšð«ð¬, ð°ð ðð¥ð¥ ð°ðð§ð ððš ð©ð«ðšð¯ð¢ðð ðð¡ð â€ïžððð¬ð ð©ðšð¬ð¬ð¢ðð¥ð ððð«ðâ€ïž ðð§ð ðð«ðð§ð¬ððšð«ðŠ ðð¡ð ð¥ð¢ð¯ðð¬ ðšð ðšð®ð« ð©ððð¢ðð§ðð¬. ðŠ ðððððð¢ð¯ððð¢ð§ð ð©ððð¢ðð§ðð¬ ð¢ð¬ ð ð°ðð² ððš ðð«ð¢ð§ð ðð¡ððŠ ðððð€ ð¢ð§ððš ðð¡ð ð¡ðð«ð ðð§ð ððšð§ðð¢ð§ð®ð ððš ðð ð ð©ðšð¬ð¢ðð¢ð¯ð ð¢ð§ðð¥ð®ðð§ðð ðšð§ ðð¡ðð¢ð« ð¡ððð¥ðð¡.ðª
There are many different reasons why a patient can fall out of care, and reestablishing those bonds can sometimes be a delicate task. Here are three ways to get a patient back on board.
ð€ ðªððððð ðªðððððð
ð€ ð¬ðððð ðŽðððððððð
ð€ ð»ððð ðŽðððððð ðªðððððððð
These techniques should be used with nuance, but they can be game-changers for seeing old faces again. Letâs talk about how you can create a stellar campaign to reactivate patients, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
Universal. FIELD OF DREAMS. YouTube. 1989. https://www.youtube.com/watch?v=cz1TJ4r7bOU&list=PLZbXA4lyCtqqz-_unvi5b60uEYZXA94mr&index=8&t=17s
Universal. FIELD OF DREAMS. YouTube. 1989. https://www.youtube.com/watch?v=b_wnD6jxREU&list=PLZbXA4lyCtqqz-_unvi5b60uEYZXA94mr&index=9
Your dream practice is not a fairy tale illusion ð§ââïž it is well within your reach. ðš ðððð-ðððððððððð ððððððð ðððð ððððððððððð ððð ðð ðððð ðððððððððâð ðð-ðð ðððððððððð ðððððð ðð ðððððððð. Iâve seen it with my own ð.
Word of mouth is the conventional way of creating this practice, but itâs time-consuming and takes you out of the driverâs seat. ðð² ðð«ðððð¢ð§ð ððšð§ððð§ð ð²ðšð® ðð«ð ð¢ð§ ððšð§ðð«ðšð¥ ðšð ðð¡ð ð§ðð«ð«ððð¢ð¯ð ðð§ð ððð§ ð«ðððð¡ ð¬ðš ðŠðð§ð² ðŠðšð«ð ð©ððšð©ð¥ð ð°ð¢ðð¡ ðð¡ð ð ðšðšð ð§ðð°ð¬ ðšð ðð¡ð ð©ðšððð§ðð¢ðð¥ ðšð ðð¡ð¢ð«ðšð©ð«ðððð¢ð ððš ðð¡ðð§ð ð ðð¡ðð¢ð« ð¥ð¢ð¯ðð¬. ðª
ðŸð€ð£ð©ðð£ð© ð¬ðð¡ð¡:
ðž ðŒð©ð©ð§ððð© ððððð¡ ð¥ðð©ððð£ð©ðš
ðž ðŒð¡ð¡ð€ð¬ ððððšð©ðð£ð ð¥ðð©ððð£ð©ðš ð©ð€ ðšððð§ð ð®ð€ðªð§ ððð¥ðð§ð©ððšð ðð£ ð©ðððð§ ððð§ðð¡ððš
ðž ðððð¥ ð¥ðð©ððð£ð©ðš ð€ð£ ð©ð§ððð ðð£ð ð§ðððð©ðð«ðð©ð ð©ðð€ðšð ð©ððð© ððð«ð ððð¡ð¡ðð£ ð€ðð
It wonât happen overnight, but itâs the only strategy to keep your dream alive for decades to come.
If you want to talk about creating compelling content, or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
Universal. FIELD OF DREAMS. YouTube. 1989. https://www.youtube.com/watch?v=ZtQwt7s7ZOA
ð¿ð€ ð®ð€ðª ð¬ððšð ð®ð€ðªð§ ð¢ðð§ð ðð©ðð£ð ðšð©ð§ðð©ððð® ð¬ððš ð¢ð€ð§ð ð©ððð£ ððªðšð© ðððšðð€ðªð£ð©ðð ðððððð€ð€ð ðð€ðªð¥ð€ð£ðš? ðââïž
ð¿ð€ ð®ð€ðª ð¬ððšð ð©ððð© ð®ð€ðªð§ ð¥ðð©ððð£ð©ðš ð ð£ðð¬ ð¢ð€ð§ð ððð€ðªð© ð¬ððð© ð®ð€ðª ððð ð€ðªð©ðšððð ð€ð ð©ðð ðð€ð£ððð©ðð€ð£ðš ð©ððð® ððð? ð
ð¿ð€ ð®ð€ðª ð¬ððšð ð®ð€ðª ð¬ðð§ðð£âð© ðšð€ ð§ðð¡ððð£ð© ð€ð£ ðð£ð©ðð§ð£ðð¡ ð§ðððð§ð§ðð¡ðš ð©ð€ ð ððð¥ ð®ð€ðªð§ ð¥ð§ððð©ððð ðð§ð€ð¬ðð£ð? ðââïž
I can hear the answers now ð ðð¬ð¬ð¬ð¬ð¬ðºðºðºðºðºðºðºðºðºðºðºðºðºðº
At LVRG Media, we help chiropractors tell the story of their practice and get that story out into their community. ð Itâs no secret that there are a lot of people who donât know what chiropractic can do for them, that it might be the answer theyâve been looking everywhere else for. ð
ðð ð€ð§ðšð° ðð¡ðð ðªð¶ðµð»ð¬ðµð» ð°ðº ð²ð°ðµð® ð ðð§ð ð°ð ð°ðšð«ð€ ð°ð¢ðð¡ ðð¡ð¢ð«ðšð©ð«ððððšð«ð¬ ððš ðð«ðððð ððšð§ððð§ð ððšð« ð¥ðšð§ð -ððð«ðŠ ðð«ðð§ð ðð®ð¢ð¥ðð¢ð§ð ðð§ð ð¥ðð¬ð¬ ð«ðð¥ð¢ðð§ðð ðšð§ ð©ðð¢ð ððð¯ðð«ðð¢ð¬ð¢ð§ð .
If you answered yes to even one of the questions above, or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
If you know me or have listened to a single word Iâve said, you know that I think ðªð¶ðµð»ð¬ðµð» ð°ðº ð²ð°ðµð®. ð Itâs the best way to tap into the 90% of people who donât see a chiropractor on a regular basis.
People suffering from a body signal or organic condition often turn to chiropractic as a last ditched effort. Theyâve tried everything else and so why the heck not. ð€·ââïž
ð ðŸððð ðð ðððððððððððð ððððâð ððððð ðððð ðððð, ððð ððððð ððððð? ð
ðð¡ð¢ð«ðšð©ð«ðððð¢ð ð¢ð¬ ðð¡ð ððð¬ð ð¡ððð¥ðð¡ððð«ð ð©ð«ðšðð®ðð ð¢ð§ ðð¡ð ð°ðšð«ð¥ð, ðð®ð ð°ðâð¯ð ððšð§ð ð ððð ð£ðšð ðšð ð ðððð¢ð§ð ðð¡ðð ð°ðšð«ð ðšð®ð ðð¡ðð«ð. People donât turn to chiropractic first because they donât even know it can help them with their problems.
ðªð² ð°ð®ð» ððð² ð°ðŒð»ðð²ð»ð ððŒ ððð¿ð» ðŒð» ððµð®ð ð¡ ð®ð»ð± ððµðŒð ðœð²ðŒðœð¹ð² ðµðŒð ð°ðµð¶ð¿ðŒðœð¿ð®ð°ðð¶ð° ðºð®ð ð¯ð² ððµð² ððŒð¹ððð¶ðŒð» ððµð²ðâð¿ð² ððŒ ð±ð²ððœð²ð¿ð®ðð² ð³ðŒð¿. ð§ð®ðžð² ð®ð±ðð®ð»ðð®ðŽð² ðŒð³ ððµð² ðºð¶ð»ð±ð¹ð²ðð ðð°ð¿ðŒð¹ð¹ð¶ð»ðŽ ðœð²ðŒðœð¹ð² ð±ðŒ ð²ðð²ð¿ð ð±ð®ð ðŒð» ðð®ð°ð²ð¯ðŒðŒðž, ðð»ððð®ðŽð¿ð®ðº, ð®ð»ð± ð§ð¶ðžð§ðŒðž ð®ð»ð± ðœðð ððŒðºð² ð°ðµð¶ð¿ðŒðœð¿ð®ð°ðð¶ð° ð°ðŒð»ðð²ð»ð ð¶ð» ð³ð¿ðŒð»ð ðŒð³ ððµð²ð¶ð¿ ðŽð¹ð®ðð²ð± ðŒðð²ð¿ ð. ððµð®ð»ðŽð² ððµð² ðð®ð ððµð²ð ððµð¶ð»ðž ð®ð¯ðŒðð ððµð²ð¶ð¿ ðŒðð» ð°ðŒð»ð±ð¶ðð¶ðŒð»ð ð®ð»ð± ð¶ð» ððµð² ðœð¿ðŒð°ð²ðð ðð®ðð² ððŒðºð² ð¹ð¶ðð²ð.
If youâd like to talk about how to create compelling content, or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
Universal. FIELD OF DREAMS. YouTube. 1989. https://www.youtube.com/watch?v=v6bD23vEigE
Most chiropractors start their practice and never anticipate moving. They plan to stay and serve their community for 10 or 20+ years. ð²
ðð¡ð ðšð§ð¥ð² ðŠðð«ð€ððð¢ð§ð ð¬ðð«ðððð ð² ðð¡ðð ð°ð¢ð¥ð¥ ð¥ðð¬ð ððšð« ðð ð²ððð«ð¬ ð¢ð¬ ðððð¢ð§ð ð¯ðð¥ð®ð ðð¡ð«ðšð®ð ð¡ ððšð§ððð§ð ððš ððððšðŠð ð¬ðŠðð¥ð¥ ððšð°ð§ ðððŠðšð®ð¬. ð ðð¡ð«ðšð®ð ð¡ ððšð§ððð§ð, ð²ðšð® ððð§ ððððšðŠð ð²ðšð®ð« ððšðŠðŠð®ð§ð¢ðð²âð¬ ð¡ððð¥ðð¡ððð«ð ðð±ð©ðð«ð.
The more they know, like, and trust you, the less you have to rely on paid advertising. ðž Theyâll pull into the parking lot of your practice and they wonât even know why. ð
If you want to build something that lasts, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session for becoming the healthcare expert your community needs.
Universal. FIELD OF DREAMS. YouTube. 1989. https://www.youtube.com/watch?v=7SB16il97yw
ðž ððš ðšð§ð ð¥ð¢ð€ðð¬ ððš ð¥ðšð¬ð ðšð®ð ðšð§ ðð§ ðð±ðð«ð $ððð,ððð ð ð²ððð«. ð© Heck, Iâd take an extra $1000. If youâre not going to take full advantage of what optimized SEO can do for your practiceâs visibility, you might as well put a bunch of gold in the trunk of your car and drive that car into a lake. ð¬
People who use Google to find services or practitioners havenât made their minds up yet about who theyâre going to choose. ð€·ââïž They donât know who the expert is, thatâs why they turned to Google! ðºððððððð ðððð ðºð¬ð¶ ðððð ððððð ððððððð ðð ððð ðððð ððð ðð ððððððððð ðððððððð ðð ðððð ðððððððððâð ðððððð. ð€
ðð³ ððŒðâð¿ð² ð® ðœð²ð¿ððŒð»ð®ð¹ ð¶ð»ð·ðð¿ð ðœð¿ð®ð°ðð¶ð°ð² ððŒð ð¯ð²ððð²ð¿ ðµð®ðð² ð°ðŒð»ðð²ð»ð ðŒð» ððŒðð¿ ðð²ð¯ðð¶ðð² ð®ð¯ðŒðð ð°ð®ð¿ ð®ð°ð°ð¶ð±ð²ð»ðð. And it best be better than your competitor down the street. Cookie-cutter SEO might help you show up in search results, ð¯ðð ð¶ð ðð¶ð¹ð¹ ð»ðŒð ð°ðŒð»ðð²ð¿ð ððµð² ðð®ð ððµð®ð ððµðŒððŽðµðð³ðð¹, ðœð²ð¿ððŒð»ð®ð¹ð¶ðð²ð± ðŠðð¢ ð°ð®ð». ð°
The best thing about SEO is it doesnât care if youâre the big name in town or youâre new to the game. All it wants is the most relevant content. ð¥
If you want to shoot straight to the top of search results, and stay there, or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ð° ðððð ðð ððððððð ððððð ðððððððððððð ðððð ððð ðððð ð®ððððð ððð ððð. ðª
Google is always updating their algorithm and that can mess with your search result ranking. The secret to future-proofing your reputation is ððððððð. ððš ðŠððððð« ðð¡ð ð®ð©ðððð, ððšðšð ð¥ð ð°ð¢ð¥ð¥ ð¯ðð¥ð®ð ððšð§ððð§ð ðððšð¯ð ðð¥ð¥ ðð¥ð¬ð. ð¥
Google wants to organize the worldâs information and answer all its questions. ð° Quite the undertaking. Your ability to satisfy searcher intent determines where you fall in their search results.
ð¿ð€ ð®ð€ðª ððð«ð ð¢ð€ð§ð ð§ðð¡ðð«ðð£ð© ðð£ðð€ð§ð¢ðð©ðð€ð£ ð©ððð£ ð®ð€ðªð§ ðð€ð¢ð¥ðð©ðð©ð€ð§ðš?
ðð€ð¬ ðð€ ð®ð€ðª ð¢ðððšðªð§ð ðªð¥ ð¬ððð£ ðð© ðð€ð¢ððš ð©ð€ ððð§ðšð© ðð¡ððð , ð¡ððšð© ðð¡ððð , ðð£ð ð¡ð€ð£ð ðð¡ððð ?
There will always be hacks and Google will always root them out. ð Content is the ultimate hack, the only way to survive the next update.
Do you have the ððð¬ð ððšð§ððð§ð in your market? If youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ð»ðð ðððððð ðð ððððððð #1 ðð ð®ððððð ððâŠ
ð¥ð¥ð¥ð¥ð¥ð¥ð¥ð¥ð¥ð¥ð¥ð¥ð¥
ðð«ðððð ðð¡ð ðŠðšð¬ð ð«ðð¥ðð¯ðð§ð ð¢ð§ððšð«ðŠððð¢ðšð§ ððšð« ð²ðšð®ð« ð¢ðððð¥ ð€ðð²ð°ðšð«ð.
Itâs as easy as that. ð
Do you want to be #1? Do you want to be the most relevant? Do you know how?
We do. Go to ð www.ContentIntoPatients.com to schedule your one-on-one strategy session and destroy the competition.
ð»ððððð ðð ðððððð ð®ðððððâð ððððð-ðððððð ððððððððð ððððð ð ðððð ððð ððððð. ðµâð« Theyâre constantly making tweaks to keep you off the scent. ð€ ðð¡ðð¬ð ðð«ð ðð¡ð ðð¡ð«ðð ðŠððð«ð¢ðð¬ ð²ðšð® ð¬ð¡ðšð®ð¥ð ððšðð®ð¬ ðšð§ ððš ð¡ðð¯ð ð¥ðšð§ð -ððð«ðŠ ð¬ð®ðððð¬ð¬ ð°ð¢ðð¡ðšð®ð ð¥ðšð¬ð¢ð§ð ð²ðšð®ð« ðŠð¢ð§ð ðð«ð²ð¢ð§ð ððš ð©ð¥ððð¬ð ððšðšð ð¥ð. ðšâð» ð ð¢ð«ð¬ð ðð¥ð¢ðð€
You are the first thing people click on in a search result.
ð ðð€ððªðš ð€ð£: ððð©ð¡ð ððððš ðð£ð ððð©ð ð¿ððšðð§ðð¥ð©ðð€ð£ðš
ðšâð» ððð¬ð ðð¥ð¢ðð€
You donât want someone to leave your site only to go back to the search results. That means you left them wanting.
ð ðð€ððªðš ð€ð£: ðŒð£ðšð¬ðð§ðð£ð ðŒð¡ð¡ ðð€ðšðšððð¡ð ððªððšð©ðð€ð£ðš
ðšâð» ððšð§ð ðð¥ð¢ðð€
How long do people stay on your website? Let them make themselves right at home. ðââïž
ð ðð€ððªðš ð€ð£: ðð¢ð¥ð§ð€ð«ðð£ð ðŸð€ð£ð©ðð£ð© ðð£ð ðð£ð©ðð§ð£ðð¡ ððð£ð ðð£ð
To master these three metrics, or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ððð ððšð§ðð¢ð§ð®ðð¬ ððš ð«ððŠðð¢ð§ ðð§ ðð¥ð®ð¬ð¢ð¯ð ððšð§ððð©ð ððšð« ðŠðð§ð² ðð¡ð¢ð«ðšð©ð«ððððšð«ð¬. ð€ I donât blame you, youâve got a lot on your table. So let me try to break it down for youâŠ
ð°ðâð ðððð ð ðððððððð ðð. ð ðððððð
ðð©ð«ð¢ð§ð
ðððð ðððš are pretty much what they sound like.
You pay to have your creative - content, event invites, new patient specials - pushed in front of the ð of people on social media.
ðð ðµð®ð ð®ð» ð¶ðºðºð²ð±ð¶ð®ðð² ð¶ðºðœð®ð°ð ð¯ð ðŽð²ððð¶ð»ðŽ ð¶ð» ð³ð¿ðŒð»ð ðŒð³ ðœð²ðŒðœð¹ð² ðð¶ððµðŒðð ððµð²ðº ð²ðð²ð» ð®ððžð¶ð»ðŽ ð³ðŒð¿ ð¶ð, ð¯ðð ððµð² ðºð¶ð»ððð² ððŒð ðððŒðœ ðœð®ðð¶ð»ðŽ, ððµð² ð®ð±ð ðððŒðœ. ðž
ððð«ððð¡ðšð§
ððð is ðððð organic reach that lasts a long time.
ððâð ð® ð¯ð¶ð ðºðŒð¿ð² ðð¶ðºð²-ð°ðŒð»ðððºð¶ð»ðŽ ð®ð»ð± ð® ðµð²ð®ðð¶ð²ð¿ ð¹ð¶ð³ð, ð¯ðð ð¶ð ð°ð®ð» ðœð®ð ðŒð³ð³ ðð²ð®ð¿ð ð±ðŒðð» ððµð² ð¿ðŒð®ð±. ðª
Google is the town gossip that everyone goes to when they need a referral for their problem. ð€ SEO is like networking with your townâs gatekeeper. ð§ðµð² ðºðŒð¿ð² ððŒðŒðŽð¹ð² ðžð»ðŒðð ð®ð¯ðŒðð ððŒð - ððµðŒ ððŒð ð®ð¿ð², ððµð®ð ððŒð ð±ðŒ, ððµð ððŒðâð¿ð² ð¿ð²ð¹ð²ðð®ð»ð - ððµð² ðºðŒð¿ð² ððµð²ð ð°ð®ð» ð¿ð²ð°ðŒðºðºð²ð»ð± ððŒð ð®ð»ð± ððŒðð¿ ðð²ð¿ðð¶ð°ð²ð ððŒ ððŒðð¿ ð»ð²ð¶ðŽðµð¯ðŒð¿ð.
ðââïž The best track stars can do both and I think you should too! ð¥
The smartest marketing strategy will use both paid ads and invest in the long-term benefits of SEO. If youâd like to become an SEO expert, or if youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one strategy session.
Dr. Dan told me that a little more than five years into practice he almost quit. ðð² ðð®ð ðŒðð²ð¿ððµð²ð¹ðºð²ð± ð¯ð ð¿ð²ð·ð²ð°ðð¶ðŒð», ðŸðð²ððð¶ðŒð»ð¶ð»ðŽ ðµð¶ðºðð²ð¹ð³ ð®ð»ð± ð°ðµð¶ð¿ðŒðœð¿ð®ð°ðð¶ð°, ð®ð»ð± ðŽð¿ðŒðð¶ð»ðŽ ðð¶ð¿ð²ð± ðŒð³ ðœð²ðŒðœð¹ð²âð ð²ð ð°ððð²ð ð®ð ððŒ ððµð ððµð²ð ð±ð¶ð±ð»âð ðð®ð»ð ððŒ ðð¶ðŽð» ððœ ð³ðŒð¿ ð°ð®ð¿ð². Iâm so glad he didnât throw in the towel. ð
Sales often gets a bad rap and chiropractors are not the best salespeople in the ð. ð©ðð ððððððððð, ððððððð ððððð ðð ððð ðððð ððððð ðððððððððð ððððððð ðððð ððð ððððððð ððð ðððð ðððððððððððð ðð ððð ðððð ðððððððððð ðððð ððð ðð ððð ððððð . ð
The epiphany for Dr. Dan was when he started treating sales like a thing that needed to be studied. There are nuances and systems that make sales effective, but you have to be willing to study and systematize it. ð€
ð§ ðð¡ðð«ð ðð«ð ð¢ðŠð©ðð«ððð¢ð¯ððð¥ð ðð¢ðððð«ðð§ððð¬ ðððð°ððð§ ððŠðððð®ð«ð¬ ðð§ð ð©ð«ðšððð¬ð¬ð¢ðšð§ðð¥ð¬, ðð®ð ð¬ð®ðððð¬ð¬ ð¢ð¬ ððšð®ð§ð ð¢ð§ ðð¡ðšð¬ð ðððð§ð² ðð¢ð§ð² ððððð¢ð¥ð¬. ðð«. ððð§ ð¡ðð¬ ðððð§ ððð¯ðšððð ððš ðð«ðð¢ð§ð¢ð§ð ððšðð¬ ð¢ð§ ðð¡ðšð¬ð ððððð¢ð¥ð¬ ððš ð®ð§ð¥ðšðð€ ðð¡ð ðð«ð®ð ð©ðšððð§ðð¢ðð¥ ðšð ðð¡ð¢ð«ðšð©ð«ðððð¢ð. ðª
If youâre frustrated by the fact that not everyone knows about the powerful potential of chiropractic in their lives, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session. Weâll make your marketing and sales pitch undeniable.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
ðð¬ ð²ðšð®ð« ð ðšðð¥ ððšð« ð²ðšð®ð« ð°ððð¬ð¢ðð ððš ð«ðð§ð€ ðð§ð ððšðŠð¢ð§ððð ððšðšð ð¥ð ð¬ððð«ðð¡ ð«ðð¬ð®ð¥ðð¬? ðª
ð°ð ðððððð ðð.
As Google continues to consolidate search traffic, itâs important to follow their rules and give them what theyâre looking for. ððð€ ðððð ðð£ð ð¢ððð ð©ððð¢ ð©ðð ðð€ðšðš?âŠðŠðŒð°ð¶ð²ðð.ð
ððšð®ð« ð°ððð¬ð¢ðð ððšð®ð¥ð ð°ð¢ð§ ð ððšððð¥ ð©ð«ð¢ð³ð ð¢ð§ ððð¬ðð¡ððð¢ðð¬ ð ðð®ð ð¢ð ð¢ð ððšðð¬ð§âð ð¡ðð¯ð ðð¡ð ð«ðð¥ðð¯ðð§ð ððšð§ððð§ð ðšð« ðððð¡ð§ð¢ððð¥ ðð®ð¢ð¥ð-ðšð®ð ððšðšð ð¥ð ð¢ð¬ ð¥ðšðšð€ð¢ð§ð ððšð«, ð²ðšð® ð°ðšð§âð ð ðð ðð¡ð ðšð«ð ðð§ð¢ð ðð«ðððð¢ð ð²ðšð® ððð¬ðð«ð¯ð. ððð«ð ðð«ð ðð¡ð«ðð ðð¡ð¢ð§ð ð¬ ððš ððšðð®ð¬ ðšð§ ð°ð¡ðð§ ð¢ð ððšðŠðð¬ ððš ððð ððš ðð«ðððð ð ððšð¬ð¬-ð¥ðð¯ðð¥ ðð¡ð¢ð«ðšð©ð«ðððð¢ð ð°ððð¬ð¢ðð.
ð¶ð-ð·ððð ðºð¬ð¶ ð relevant copy, URL, title tags, metadata, H1 tags
ð¶ðð-ð·ððð ðºð¬ð¶ ð citations, links, backlinks, social media chatter
ð»ðððððððð ðºð¬ð¶ ð mobile responsiveness, security certificate, core web vitals
It helps to have a specialist manage the intricate pieces of this puzzle, because who knows what any of this means?! (ðð°ððð®ð¹ð¹ð, ððº, ðºð²âŠð ð±ðŒ ðââïž)
ððšð§ð®ð¬
ð³ðððð ðºð¬ð¶ ð reviews, map pack optimization, Google Business Profile
All of this goes to show a comprehensive approach to your online presence is so critical. If youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
You donât need to be this guy ðµðŒââïž to figure out that a website is using stock imagery. It may be because you used a ðª cutter website company that isnât going to break their back to get custom images or video. Or it may be because you donât feel like a chiropractic Anne Geddes. ð£
ð¬ðŒð ððµðŒðð¹ð±ð»âð ð¹ðŒðð² ðŒðð ððŒ ððŒðð¿ ð°ðŒðºðœð²ðð¶ðð¶ðŒð» ð¯ð²ð°ð®ððð² ððŒðâð¿ð² ððð¶ð»ðŽ ðððŒð°ðž ð¶ðºð®ðŽð²ð¿ð, ð²ððœð²ð°ð¶ð®ð¹ð¹ð ððµð²ð» ððµð² ððŒð¹ððð¶ðŒð» ð¶ð ððŒ ðð¶ðºðœð¹ð².
ðð®ð¬ððšðŠ ð¢ðŠðð ðð«ð² ð¢ð¬ ðð«ð¢ðð¢ððð¥ ððš ð ð°ððð¬ð¢ðð ðð¡ðð ððšð§ð¯ðð«ðð¬. ðž ðð ðð¥ð¥ðšð°ð¬ ð¯ð¢ð¬ð¢ððšð«ð¬ ððš ð ðð ððš ð€ð§ðšð° ð²ðšð®, ð°ð¡ðð ð²ðšð® ððš, ð°ð¡ðš ð²ðšð® ðð«ð, ðð§ð ð°ð¡ðð ð²ðšð® ð¬ððð§ð ððšð«. ðð ððð€ðð¬ ðð¡ð ðŠð²ð¬ðð¢ðªð®ð ðšð®ð ðšð ðð¡ð ðð¡ð¢ð«ðšð©ð«ðððð¢ð ð©ð«ðšððð¬ð¬ ðð§ð ð¢ð¬ ðð¡ð ð©ðð«ð¬ðšð§ðð¥ ððšð®ðð¡ ðð¡ðð ððšð§ð¯ð¢ð§ððð¬ ð©ððšð©ð¥ð ð²ðšð®âð«ð ðð¡ð ðšð§ð. ð
If youâre in need of a killer, unique, purposeful website, or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
Iâll say it until my time on ð is done, content is ð. Most people think that means video content for social media. It does! But thereâs so much more to it. ð
ððšð§âð ððšð«ð ðð ðððšð®ð ð²ðšð®ð« ðŠðšð¬ð ð¢ðŠð©ðšð«ððð§ð ðšð§ð¥ð¢ð§ð ðð¬ð¬ðð, ðððð ððððððð, ðð§ð ð°ð¡ðð ð²ðšð® ððð§ ððš ððš ððððšðŠð ðŠðšð«ð ð«ðð¥ðð¯ðð§ð ðð§ð ð«ðð§ð€ ð¡ð¢ð ð¡ðð« ð¢ð§ ð¬ððð«ðð¡ ð«ðð¬ð®ð¥ðð¬. ðð¡ðð¬ð ðð«ð ðð¡ð ðð¡ð«ðð ðŠðšð¬ð ð¢ðŠð©ðšð«ððð§ð ðð²ð©ðð¬ ðšð ððšð§ððð§ð ððš ð¡ðð¯ð ð¢ð ð²ðšð® ð°ðð§ð ð²ðšð®ð« ð°ððð¬ð¢ðð ððš ð«ðð§ð€ ðð§ð ððšðŠð¢ð§ððð.
ð¥ ðºððððððð
ð¥ ðªððð ðððððð
ð¥ ð»ðððð ðð ð·ðððððð
ð ððð£ð ð€ðªð© ð¬ðð® ð
If you want to show up right at the tippy top of search results, or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ðð¡ð ð«ððð¬ðšð§ ð ðððð¢ððð ððš ððððšðŠð ð ððð«ðð¢ðð¢ðð ðððšð«ð²ðð«ðð§ð ð ð®ð¢ðð, ððð ðððð ðððððððððððð ððð ðð ððððð ððð ðððð ðððð ð, ð¢ð¬ ððððð®ð¬ð ð ð€ð§ðšð° ðð¡ð ð©ðšð°ðð« ð ð¬ððšð«ð² ð¡ðð¬ ððš ð«ðð¥ððð ðð§ð ð©ðð«ð¬ð®ððð. ðª When it comes to your practice website, you either love it or you forget it even exists. ðŠ Thereâs not a lot of middle ground. ð ðð¡ð¢ð§ð€ ð²ðšð® ð¬ð¡ðšð®ð¥ð ðð ð¢ð§ ð¥ðšð¯ð ð°ð¢ðð¡ ð²ðšð®ð« ðŠðšð¬ð ð¢ðŠð©ðšð«ððð§ð ðšð§ð¥ð¢ð§ð ðð¬ð¬ðð.
ðªðµð®ðâð ðŽð¿ð²ð®ð ð®ð¯ðŒðð ððµð² ðŠððŒð¿ððð¿ð®ð»ð± ðœð¿ðŒð°ð²ðð ð¶ð ð¶ð ðµð²ð¹ðœð ððŒð ðð»ð±ð²ð¿ððð®ð»ð± ððŒðð¿ ðœð®ðð¶ð²ð»ðâð ðœð¿ðŒð¯ð¹ð²ðº ð®ð»ð± ðµðŒð ððŒð ð®ð¿ð² ðð»ð¶ðŸðð²ð¹ð ðœðŒðð¶ðð¶ðŒð»ð²ð± ððŒ ððŒð¹ðð² ð¶ð. ð§ðµð² ðœð¿ðŒð°ð²ðð ðµð²ð¹ðœð ððŒð ð°ð¹ð®ð¿ð¶ð³ð ððŒðð¿ ðºð²ððð®ðŽð², ð¶ð±ð²ð»ðð¶ð³ð ð®ð»ð± ð³ðŒð°ðð ðŒð» ððŒðð¿ ð¶ð±ð²ð®ð¹ ðœð®ðð¶ð²ð»ð, ð®ð»ð± ðð€ð£ð«ðð§ð©! ðž
StoryBrand is the most practical and purposeful way to take you from website indifference to head-over-heels-Iâve-already-told-my-mom-about-you in love. ð
If youâd like to talk more about how the StoryBrand process can boost your traffic and conversions, and get your holistic healthcare message out into your community, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ðð» ððµð² ð²ð®ð¿ð¹ð ð®ð¬ð¬ð¬ð, ð¶ð ðð®ð ððð®ð»ð±ð®ð¿ð± ð¶ð» ððµð² ð°ðµð¶ð¿ðŒðœð¿ð®ð°ðð¶ð° ððŒð¿ð¹ð± ððŒ ð¿ð²ð»ð ððŒðð¿ ðð²ð¯ðð¶ðð² ð®ð»ð± ð¹ð²ð ð²ððð®ð¯ð¹ð¶ððµð²ð± ð®ðŽð²ð»ð°ð¶ð²ð ðð®ðžð² ððµð² ð¹ð²ð®ð± ðŒð» ð±ð²ðð¶ðŽð» ð®ð»ð± ð²ð»ðŽð¶ð»ð²ð²ð¿ð¶ð»ðŽ. Thatâs because back in the olden days websites were complicated. ðŽð» ð¬ The difference between renting and buying a website is eerily similar to the difference between renting and buying a home. ð¡
ðð ð²ðšð®âð«ð ð£ð®ð¬ð ð¬ððð«ðð¢ð§ð ðšð®ð, ðšð§ ð ð¬ð¡ðšð-ð¬ðð«ð¢ð§ð ðð®ðð ðð, ð«ðð§ðð¢ð§ð ðŠðð€ðð¬ ð¬ðð§ð¬ð. ððšð® ð§ððð ð ð©ð«ðšððð¬ð¬ð¢ðšð§ðð¥, ð°ðð¥ð¥ ðð®ð¢ð¥ð ð¬ð¢ðð, ð¬ðš ðšð®ðð¬ðšð®ð«ðð¢ð§ð ðð¡ðð ððšð« ð ððð° ð¡ð®ð§ðð«ðð ððšð¥ð¥ðð«ð¬ ð ðŠðšð§ðð¡ ð¢ð¬ ð°ðšð«ðð¡ ð²ðšð®ð« ðð§ðð«ð ð².
ðš ð©ðð ðððððððð: ð®ð ððŒðŒð» ð®ð ððŒð ðððŒðœ ðœð®ðð¶ð»ðŽ ððŒðð¿ ð¿ð²ð»ð, ððµð²ð'ð¹ð¹ ðžð¶ð°ðž ððŒð ððŒ ððµð² ð°ðð¿ð¯. ð«
Once your practice gains some traction, itâs time to lay down your roots. ðð¬ ð ðð¡ð¢ð«ðšð©ð«ððððšð«, ð²ðšð®ð« ð°ððð¬ð¢ðð ð¢ð¬ ð²ðšð®ð« ðŠðšð¬ð ð¢ðŠð©ðšð«ððð§ð ðšð§ð¥ð¢ð§ð ðð¬ð¬ðð. You could be kicked off of the social platforms at a momentâs notice ð€ but your website lives. ðð ððð€ðð¬ ð ðð¢ð ðŠðšð«ð ð«ðð¬ð©ðšð§ð¬ð¢ðð¢ð¥ð¢ðð² ððš ðŠðð¢ð§ððð¢ð§, ð¬ðš ððšðð¬ ðŠðšð°ð¢ð§ð ðð¡ð ð¥ðð°ð§ ðð§ð ðð¥ððð§ð¢ð§ð ðð¡ð ð ð®ðððð«ð¬, ðð®ð ð¢ð ð°ð¢ð¥ð¥ ð©ðð² ðð¢ð¯ð¢ððð§ðð¬ ð¢ð§ ððð«ðŠð¬ ðšð ððšð§ð¯ðð«ðð¢ð§ð ð¥ðððð¬ ððš ð§ðð° ð©ððð¢ðð§ðð¬. ðž
If youâre unhappy with your rental and are thinking about buying, or if youâd like some guidance on how to improve your website, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session with a ððððððððð ðºððððð©ðððð ðððð ð.
When building a practice, there are so many different balls to keep in the air. ð€¹ââïž It can certainly be a daunting task that some days doesnât seem worth it. ðµâð« ðð³ðð²ð¿ ð³ðŒðð¿ ð±ð²ð°ð®ð±ð²ð ð¶ð» ððµð² ð¶ð»ð±ðððð¿ð, ð¹ðŒðð¶ð»ðŽ ðŒð» ðµð¶ð ðœð®ðð¶ð²ð»ðð ð®ð»ð± ðð²ð²ðžð¶ð»ðŽ ððŒ ð±ð²ð¹ð¶ðð²ð¿ ððµð² ðŽðŒðŒð±ð ð±ð®ð ð®ð³ðð²ð¿ ð±ð®ð, ð«ð. ð®ððððð ððððð ðððð ð ðððððððð ðððððððð ðð ð ððððððð-ð ððððð ðððððððð. ð§ðµð®ð ðœðð¿ðœðŒðð² ð¶ð ððŒðð®ð¹ð¹ð ððœ ððŒ ððŒð. ð
ð«ð. ð®ððððð ð³ððŽððððð ððð ðððð ð ðððð ðð ðð ððð ðððððððððððð ððððððððð ððð 42 ððððð ððð ððððð ðððððððð ððððð ððð ððððð ðððð ð ððððððð ðððð ðð ðð ð ðððððððððððð. ð¥
Over four decades he has striven to have a greater impact on humanity through chiropractic. â€ïž Even though his career is far from over, I think heâs already achieved his goal. ð
Heâs seen it all and knows what works and what doesnât. Everything he did back in 1979 to start his first practice would still work today. His motto, instilled in him by his mentor Dr. Jim Parker: âð³ððððð ðºðððððð, ðððð ððððð ð»ððððððððâ. ðð«. ðð¢ð¥ð¥ðð¬ ð§ðð¯ðð« ðŠððð ðŠðšð§ðð² ð¡ð¢ð¬ ðð«ð¢ð¯ð¢ð§ð ððšð«ðð, ðŠðšð§ðð² ð°ðð¬ ð¬ð¢ðŠð©ð¥ð² ð ðð²-ð©ð«ðšðð®ðð ðšð ð ð«ððð ðððð¡ð§ð¢ðªð®ð. ððð¥ð¢ð¯ðð« ðð¡ð ð ðšðšðð¬ ðð§ð ð¢ðŠð©ð«ðšð¯ð ðð¡ð ð¥ð¢ð¯ðð¬ ðšð ð²ðšð®ð« ðð«ð¢ðð§ðð¬ ðð§ð ð§ðð¢ð ð¡ððšð«ð¬, ðð¡ðð ð¢ð¬ ðð¡ð ð ðšðð¥.
After listening to Dr. Gilles itâs hard not to want to go out and start making a change. Just know that you already have everything you need to be the success that you dream of becoming. ðª
If youâd like to discuss how to create a purpose-driven practice that celebrates your personality, go to: www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ð€Œââïž The battle of the decade is most certainly ð®ððððð ðð ðððððððð. ð¥ Many businesses, not just chiropractors, are trying to decide where to invest their marketing dollars. If this is an âððð /ððâ situation, I am very much in the ðšðµð« camp.
ððšð® ð°ðð§ð ð ðŠð®ð¥ðð¢-ð¥ðð²ðð«ðð, ðð¢ð¯ðð«ð¬ð ðŠðð«ð€ððð¢ð§ð ð¬ðð«ðððð ð². ððšððð§ðð¢ðð¥ ð§ðð° ð©ððð¢ðð§ðð¬ ð®ð¬ð ðð¡ðð¬ð ðð°ðš ð©ð¥ððððšð«ðŠð¬ ð¢ð§ ððšðŠð©ð¥ðððð¥ð² ðð¢ðððð«ðð§ð ð°ðð²ð¬ ð°ð¡ð¢ðð¡ ð£ð®ð¬ðð¢ðð¢ðð¬ ð¢ð§ð¯ðð¬ðð¢ð§ð ð¢ð§ ððšðð¡.
ð®ððððð
â Less saturated market
â User intention is higher, making it more likely theyâll actually show up to their appointment
â Youâve sent them to your website where theyâve had a chance to get to know your vibe and consume your content
ðððððððð
â Beat the competition to the punch by delivering value before a user even recognizes an issue
â Able to create more dynamic creative
â Easier to track leads
ð§ðµð®ðâð ð® ð¹ðŒð ðŒð³ ðŽð¿ð²ð²ð» ð°ðµð²ð°ðž ðºð®ð¿ðžð ð®ð¹ð¹ ð®ð¿ðŒðð»ð±!ð°
Facebook ads have long been the preference of chiropractors because of the similar structure to spinal screenings. In the recent wake of Facebook ads delivering less ideal patients, it may be time to think outside of the boxâŠð§
If youâd like to discuss how Google AND Facebook should play a role in your marketing strategy, or if youâd like to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ðð¡ðð§ ð¢ð ððšðŠðð¬ ððš ððšðšð ð¥ð ððð¬, ð ð¥ðšð ðšð ðð¡ð¢ð«ðšð©ð«ððððšð«ð¬ ððšð§âð ð€ð§ðšð° ð¡ðšð° ððš ððð¥ð¥ ðð¡ð ðð¢ðððð«ðð§ðð ðððð°ððð§ ð ðšðšð, ððð, ðð§ð ð ð«ððð. ð€ There are a lot of pieces that need to come together to make sure that youâre running the smartest and most effective campaign. ð Weâre trying to spend our money wisely, not like the teenage child of an international sports star. ð
ð° ð©ðð ððð ð°
ððŒð»âð ðŽð²ð ðµð²ð¹ð± ð¯ð®ð°ðž ð¯ð ð°ðŒðœð ð®ð»ð± ðœð®ððð¶ð»ðŽ ððŒðð¿ ðð®ð°ð²ð¯ðŒðŒðž ððð¿ð®ðð²ðŽð ð¶ð»ððŒ ððŒðŒðŽð¹ð². Google is built on clicks, where Facebook is built on impressions.
ð©âð» ðŸðððððð ð©âð»
Whether itâs a website or a sales landing page, ððŒð ðð®ð»ð ð¶ð ððŒ ð¯ð² ðŒðœðð¶ðºð¶ðð²ð± ðð¶ððµ ð°ðŒð»ðð²ð»ð ððŒ ððµð®ð ð¶ð ð°ð®ð» ð°ðŒð»ðð²ð¿ð.
ðââïž ð©ðð ðºððððððð ðââïž
You donât want the scraps after your competitors have maxed out their budget. ðð³ ððŒðð¿ ð®ð± ð±ðŒð²ðð»âð ð²ðð²ð» ðŽð²ð ððµðŒðð» ððµð²ð» ð»ðŒð»ð² ðŒð³ ððµð² ð¿ð²ðð ðŒð³ ððµð¶ð ðºð®ððð²ð¿ð.
ð¯ ð»ðððððððð ð¯
ðð²ð ððœð²ð°ð¶ð³ð¶ð° ðð¶ððµ ððŒðð¿ ðžð²ðððŒð¿ð±ð ð®ð»ð± ððŒðð¿ ðŽð²ðŒ-ðð®ð¿ðŽð²ðð¶ð»ðŽ so that youâre attracting the right potential patients.
ð ââïž ðµððððððð ð²ðððððð ð ð ââïž
ðªðµð®ð ððŒð ð±ðŒð»âð ðð®ð»ð ððŒ ððµðŒð ððœ ð³ðŒð¿ ð¶ð ð·ððð ð®ð ð¶ðºðœðŒð¿ðð®ð»ð ð®ð ððµð®ð ððŒð ð±ðŒ ðð®ð»ð ððŒ ððµðŒð ððœ ð³ðŒð¿.
Letâs discuss how Google ads can help bolster your marketing strategy and lead to more ideal new patients. Go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ð ðŒð¿ð² ð®ð»ð± ðºðŒð¿ð² ð°ðµð¶ð¿ðŒðœð¿ð®ð°ððŒð¿ð ð®ð¿ð² ððð¿ð»ð¶ð»ðŽ ððŒ ððŒðŒðŽð¹ð² ð®ð±ð ððŒ ð¯ðŒð¹ððð²ð¿ ððµð²ð¶ð¿ ðºð®ð¿ðžð²ðð¶ð»ðŽ ððð¿ð®ðð²ðŽð. ðª
ð§ðµð² ðœð¿ðŒð¯ð¹ð²ðº ð¶ð ððµð®ð ðºðŒðð ð°ðµð¶ð¿ðŒðœð¿ð®ð°ððŒð¿ð ð±ðŒð»âð ðžð»ðŒð ððµð®ð ðŽðŒðŒð±, ðŽð¿ð²ð®ð, ðŒð¿ ð¯ð®ð± ð¹ðŒðŒðžð ð¹ð¶ðžð². ð€
ððð«ðâð¬ ðð¡ð ððšðððšðŠ ð¥ð¢ð§ð: ððð ðððâð ðððð ðððð ððððððð ðððð ð ð®ððððð ðð ðð ð ððð ððððððð ððð ðððððð ððððððð ððððððð.
Turning traffic into new patients is the goal of any campaign. If the ads youâre running arenât bringing more people through your practiceâs doors, what is the point?
Hereâs how to turn the ð on your ads into ðŠ¶ through the door.
ð©âð» ðð©ðð¢ðŠð¢ð³ð ððšð®ð« ðððð¬ð¢ðð
Your site should be ððªð£ð£ðð¡ðð£ð ð¥ðð€ð¥ð¡ð ð©ð€ ð ðšðð£ðð¡ð ðð€ðð¡.
ð©âð» ðð¡ð ððð¥ðð¯ðð§ðð² ð ððððšð«
The more relevant your website is to chiropractic, or the specific condition that a person is searching for, ð©ðð ðððððð§ ðªð¥ ð®ð€ðªâð¡ð¡ ð¡ðð£ð ð€ð£ ðšððð§ðð ð§ððšðªð¡ð©ðš ðð£ð ð©ðð ð¢ð€ð§ð ð¡ðð ðð¡ð® ð®ð€ðªâð¡ð¡ ððð© ðð¡ððð ðš.
ð©âð» ðð®ð¢ð¥ð ðð®ð ððšð®ð« ðð¢ðð
Put some meat on those bones with videos, graphics, and relevant content so that leads can get to know you and feel like they found you. ðððð®âð¡ð¡ ðð ð¢ð€ð§ð ð¡ðð ðð¡ð® ð©ð€ ðšðð€ð¬ ðªð¥ ðð£ð ð©ðð ð ð®ð€ðªð§ ððð§ð ð§ððð€ð¢ð¢ðð£ððð©ðð€ð£ðš.
If youâd like to learn how we use StoryBrand websites to amplify a doctorâs voice, or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ððšðšð ð¥ð ððð¬ ðð«ð ð ð¬ððð©ð¥ð ðšð ðð§ð² ðð¡ð¢ð«ðšð©ð«ððððšð«âð¬ ðŠðð«ð€ððð¢ð§ð ð©ð¥ðð§ 𧩠ðð®ð ðð¡ðð² ðšð©ðð«ððð ð ðð¢ð ðð¢ðððð«ðð§ðð¥ð² ðð¡ðð§ ððð¬ ðšð§ ð ðððððšðšð€ ðšð« ðð§ð¬ððð ð«ððŠ.
ð»ðð ððððð ðððð ððððððððð ð®ððððð ððððððð ðð ðððð ðððð ðððð ðð ðððâŠð¥âŠ
ð ðªðððð ð»ððð ð¹ððð
ð ðªððð ð·ðð ðªðððð
ð ðªðððððððððð
And thatâs all you need to know. ð
I guess there is a little math involvedâŠð§®
If youâd like to discuss how to drive up your CTR, drive down your CPC, and turn your marketing strategy into a conversion machine, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ððâð ð® ð±ð²ð¯ð®ðð² ð®ð ðŒð¹ð± ð®ð ðð¶ðºð² ð ðŒð¿ ð®ð ð¹ð²ð®ðð ð®ð ðŒð¹ð± ð®ð ððŒðŒðŽð¹ð². ðœðªð© ððð ðð£ð®ð©ððð£ð ð§ððð¡ð¡ð® ð¢ðð©ð©ðð§ ðððð€ð§ð ðð€ð€ðð¡ð? ð ðºððððð ð ðððððððððððð ðððð ð®ððððð ðð ð ðð ð ððððð ðððð ððð ðððð ðð ðð ððððð ððððððð?
ððð§ðð¢ð§ð ððð ð
â Track conversions and ROI
â High bounce rate
ðððð¬ð¢ðð
â Higher conversion rate
â Less accurate tracking
ðð¬ ðŠð®ðð¡ ðð¬ ð°ð ð°ðšð®ð¥ð ð¥ð¢ð€ð ð¢ð, ð°ð¡ðð§ ð©ððšð©ð¥ð ðð«ð ð¢ð§ ðð¡ð ððšðŠð©ðð«ð¢ð¬ðšð§ ð¬ð¡ðšð©ð©ð¢ð§ð ðŠðšðð ðð¡ðð²âð«ð ð§ðšð ðð¥ð°ðð²ð¬ ð«ðððð² ððšð« ðð¡ð ð¡ðð«ð ð¬ðð¥ðð¬ ð©ð¢ððð¡ ðšð ð ð¥ðð§ðð¢ð§ð ð©ðð ð. ð©âð» ðð¡ðð² ðŠðð² ððð§ððð¢ð ðð«ðšðŠ ð ðððð¢ð§ð ððš ðð±ð©ð¥ðšð«ð ð²ðšð®ð« ð°ððð¬ð¢ðð ð¬ðš ðð¡ðð² ððð§ ð¥ððð«ð§ ðŠðšð«ð ðððšð®ð ð²ðšð® ðð§ð ð ðð ð ð¬ðð§ð¬ð ðšð ð²ðšð®ð« ð¯ð¢ðð.
If your website needs some work to become the conversion machine I know it can be, or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ð«ð. ð¹ððð ð«ðð ð ððð ðð ððð! ðð²âð ð® ðœð¿ð®ð°ðð¶ð°ð¶ð»ðŽ ð°ðµð¶ð¿ðŒðœð¿ð®ð°ððŒð¿, ð® ðœð¿ð®ð°ðð¶ð°ð² ðŒðð»ð²ð¿, ð® ð°ðŒð»ððð¹ðð®ð»ð, ð® ð°ðŒð®ð°ðµ, ð®ð»ð± ð®ð» ð²ð±ðð°ð®ððŒð¿. ðð³ ððŒð ðµð®ðð² ð® ðŸðð²ððð¶ðŒð», ð ð¯ð²ð ðµð² ðµð®ð ððµð² ð®ð»ððð²ð¿. ð
Rich and his wife, Haley, run ðð¢ððð¬ðð²ð¥ð ðð«ðððð¢ðð ðð®ð¢ð¥ððð«ð¬ which helps chiropractors launch a practice the right way.
ð ðð¿. ð¥ð¶ð°ðµ ððð®ð¿ðð²ð± ðµð¶ð ð³ð¶ð¿ðð ðœð¿ð®ð°ðð¶ð°ð² ð³ð¿ðŒðº ððµð² ðŽð¿ðŒðð»ð± ððœ ð¶ð» ð®ð¬ð¬ðµ, ð»ðŒð ððµð² ð¯ð²ðð ðð¶ðºð² ððŒ ððð®ð¿ð ð® ð»ð²ð ð¯ððð¶ð»ð²ðð.
ð ðð² ðºð®ð»ð®ðŽð²ð± ððŒ ððð¿ð» ð¶ð ð¶ð»ððŒ ð® ððµð¿ð¶ðð¶ð»ðŽ ðœð¿ð®ð°ðð¶ð°ð² ð®ð»ð± ðŽð®ð¶ð»ð²ð± ð¶ð»ðð®ð¹ðð®ð¯ð¹ð² ð¶ð»ðð¶ðŽðµð ð¶ð»ððŒ ðµðŒð ððŒ ð°ð¿ð²ð®ðð² ð® ððŒð¹ð¶ð± ð³ðŒðð»ð±ð®ðð¶ðŒð» ð¶ð» ðð»ð°ð²ð¿ðð®ð¶ð» ðð¶ðºð²ð.
His marketing tactics were a bit vintage as social media was still quite young then ð£ but he found success in talking to people about their favorite subject: ðððððððððð. ð
He has three pieces of advice to anyone who is thinking of starting their own practice:
-
ððšð° ðð¯ðð«ð¡ððð
-
ððšð° ðð¯ðð«ð¡ððð
-
ððšð° ðð¯ðð«ð¡ððð
ðð² ð®ð¹ððŒ ð²ð»ð°ðŒðð¿ð®ðŽð²ð ðððð±ð²ð»ðð ððŒ ð»ðŒð ðð®ðžð² ððµð²ð¶ð¿ ð³ðŒðŒð ðŒð³ð³ ððµð² ðŽð®ð ð®ð»ð± ð¯ð² ðð¶ð¹ð¹ð¶ð»ðŽ ððŒ ð±ðŒ ððµð®ð ðŒððµð²ð¿ð ð®ð¿ð²ð»âð. ðð®ðð¶ð»ðŽ ð® ðœð¹ð®ð» ð¶ð ð°ð¿ð¶ðð¶ð°ð®ð¹ ððŒ ððµð² ððð°ð°ð²ðð ðŒð³ ð®ð»ð ð²ð»ð±ð²ð®ððŒð¿ ð®ð»ð± ððµð¶ð ð¶ð ððµð² ðºð®ð» ðð¶ððµ ððµð² ðœð¹ð®ð».
If youâre feeling lost or stuck in your plan to create a flourishing practice, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
The amount of Facebook targeting options can seem endless.
ðð€ððð©ðð€ð£, ððð¢ð€ðð§ðð¥ððððš, ðð£ð©ðð§ððšð©ðš, ððððð«ðð€ð§, ðð€ð£ð£ððð©ðð€ð£ðš, ð¬ðððšðð©ð ð§ðð©ðð§ððð©ðð£ð, ð«ðððð€ ð«ððð¬ ð§ðð©ðð§ððð©ðð£ð, ð¡ððð ðð€ð§ð¢ ð§ðð©ðð§ððð©ðð£ð, ððªðšð©ð€ð¢ðð§ ð¡ððšð© ð©ðð§ððð©ðð£ð, ðððððð€ð€ð ð¥ððð ðð£ððððð¢ðð£ð©, ðð£ðšð©ððð§ðð¢ ðð£ððððð¢ðð£ð©, ðð¥ð¥ ððð©ðð«ðð©ð®, ð€ððð¡ðð£ð ððð©ðð«ðð©ð®, ðð«ðð£ð© ðð£ððððð¢ðð£ð©, ðð£ðšð©ðð£ð© ððð¥ðð§ððð£ðð ðð£ððððð¢ðð£ð©, ðšðð€ð¥ð¥ðð£ð, ð¢ðð§ð ðð©ð¥ð¡ððð, ð¡ð€ð€ð ðð¡ðð ð ððªðððð£ðððš.
ðµâð« It can also seem very overwhelming. ðµâð«
ðððð¡ ð¥ðð²ðð« ðšð ððð«ð ððð¢ð§ð ð²ðšð® ððð ððš ð²ðšð®ð« ððð¬ ð¬ð¡ð«ð¢ð§ð€ð¬ ðð¡ð ð©ðšðšð¥ ðšð ð©ðšððð§ðð¢ðð¥ ð¯ð¢ðð°ðð«ð¬.
Content has a mind of its own and allows you to push past the targeting options and speak directly to the people who need to hear from you most. It finds the people it is meant to find: â€ïž ðððð ðð ððð ððððððð! â€ïž
ðªðððð ððð ððð ððð ðð ðð ðððð ððð ððððð ððððððððð ððððððð ðð ððððð ððð ðððððððð ðððððð ðð ððð ððð ðððð ð ðð ðððð ðð ð.
ðð¢ðŠð¢ð§ð ð¢ð¬ ðð¯ðð«ð²ðð¡ð¢ð§ð .
ð€ ðŸððð ðð ððð ðððððð ððððð ðððð ðððð ðð ððððð ðð ððððððð ðð ðððððððð?
ð€ð¯ðð ð ð ðð ðððð ðð ðððð ððððððððððð ðð ðððððððð, ððððððð ððððð ðð ðððð ðððððð ðððð ððð ðð ððð ððð ðððð ððððð ððð ð ððâð ðððð ðððððð ðð ððððð ððð ððð ðð?
ð€ ðŸððð ððððð ðððð»ððð? ð°ðððððððð?? ð»ððð»ðð??? ðµâð«
ððšð®âð¯ð ð ðšð ðªð®ðð¬ðð¢ðšð§ð¬, ð°ðâð¯ð ð ðšð ðð§ð¬ð°ðð«ð¬. ð
Letâs chat about how to leverage your online presence and create content that will crush your new patient numbers ð go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
At this point, there isnât a human soul that doesnât know how valuable Facebook is as a part of your marketing strategy. ðŸð ðððð ðð ðððð ðð ððð ðð, ðð ðððð ð ððâð ðððð ððð ðð ððð ðð. ð€
ðð²ð¿ð² ð®ð¿ð² ððµð² ð³ð¶ðð² ð¯ð²ðð ðððœð²ð ðŒð³ ð®ð±ð ððŒ ð¿ðð» ðŒð» ðð®ð°ð²ð¯ðŒðŒðž, ððððð ððð ðððððð . ðª
ðµðŒââïž ððð° ðððð¢ðð§ð ðð©ððð¢ðð¥ ðµðŒââïž
ðââïž ððšð§ðð¢ðð¢ðšð§ ðð©ððð¢ðð¢ð ðð ðââïž
ð§ââïž ððšð¬ð¬ ðððððð« ððð«ð¯ð¢ðð ð§ââïž
ð©âðš ðð¯ðð§ð ðð«ðšðŠðšðð¢ðšð§ ð¥
ð¥ ðððð¢ð§ðð«ð¬ ðð§ð ððšð«ð€ð¬ð¡ðšð©ð¬ ðšââïž
ð«ððððððððð: ð¿ð²ðºð²ðºð¯ð²ð¿ ððµð®ð ð°ðŒð»ðð²ð»ð ð¶ð ð.
Letâs talk about which ads will be best for your practice and how you can leverage Facebook to crush your new patient numbers, go to www.ContentIntoPatients.com
ðªðððððð ððððððððð ððð ðððð ðð ðððððððð ðððð-ððððððð ððð ðð ðððððððð. ðž I didnât want to sit on this gold mine and decided it was time to share this insight with my fellow chiropractors. Stop sleeping on contact marketing! â°
ð¯ððð ðððð ð ððððð? ððð ðŠð ð©ð«ðšð¯ð ð¢ð.
ðð«ððððð« ðð¢ð¬ð¢ðð¢ð¥ð¢ðð²
ðFacebook loves showing you content that is similar to what youâve already shown interest in.ð ðððð® ð©ððð£ð ð©ððð® ð ð£ð€ð¬ ð®ð€ðª ðšð€ ð¬ðð¡ð¡. Your lead generation ads are more likely to get shown to people who have already checked out your content, instead of circulating through cold audiences who have no idea who you are, what you do, or why youâre showing up in their feed. ð€š
ðð³ ððŒð ððµð¶ð»ðž ðð®ð°ð²ð¯ðŒðŒðž ð¶ð ðŒð»ð¹ð ðŽðŒðŒð± ð³ðŒð¿ ð»ð²ð ðœð®ðð¶ð²ð»ð ð°ðŒððœðŒð»ð ð®ð»ð± ðœð¹ð®ðð¶ð»ðŽ ððµð² ðœðŒð¹ð¶ðð¶ð°ð®ð¹ ð¯ð¹ð®ðºð² ðŽð®ðºð² ðð¶ððµ ð® ðžð¶ð± ððŒð ððŒðŒðž ð£ð¿ð²-ðð®ð¹ð° ðð¶ððµ ððŒðœðµðŒðºðŒð¿ð² ðð²ð®ð¿ ðŒð³ ðµð¶ðŽðµ ðð°ðµðŒðŒð¹ ðâŠð®ð€ðª ð¢ðð® ð£ð€ð© ðð ðªðšðð£ð ð®ð€ðªð§ ð©ðð¢ð ð¬ððšðð¡ð®.
Facebook, all social platforms for that matter, can help you go beyond new patient specials to get your message out to your community. ð
ð«ð ððð ðððð ðð ððððð ðððð ððððð ððð ððððððððððð ðððð ðððð ðððððððð? ð€ (ð¥ðµð²ððŒð¿ð¶ð°ð®ð¹)
ððð«ð ðð«ð ððšð®ð« ð°ðð²ð¬ ððš ð®ð¬ð ð ðððððšðšð€ ððš ð¬ðð«ð¯ð ð²ðšð® ðð§ð ð§ðšð ðð¡ðð¢ð« ð¢ð§ðððŠðšð®ð¬ ðð¥ð ðšð«ð¢ðð¡ðŠ.
ð¬ð ððððððððð ðªðððððð
Lift the ð®mystiqueð® swirling around about chiropractic and help your community understand who you are, what you do, and how you can help.
ð³ððð ð®ððððððððð
Rather than throwing a bunch of coupons in the air and hoping someone catches one ð€ promote in-office events, alternate chiropractic services, or condition-specific specials.
ð³ðð ðððð ð·ðððððððððð ðºðððð
Build a connection with them before they walk through your doors so theyâre more receptive to your care recommendations. ð Itâs called a vibe check.
ð¬ðððððððð ðððð ð©ðððð
Mix up the type of content you're boosting to build your brand, foster connection, and let your personality speak for itself. ðº
If youâd like to discuss how you can leverage Facebook to grow your practice, or if youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one strategy session.
ððâð«ð ðððð€ ð°ð¢ðð¡ ðð¡ð ð¯ðð«ð² ðð®ð¬ð² ððšð ððð§ðšð€! ð ð»ðððð ðððð ðððð! We cover so much here my head is still ðspinningð with new ideas to implement into my own workflow. ððšð ð¢ð¬ ð¬ð¡ðð«ð¢ð§ð ðð¡ð ð°ðð²ð¬ ð¬ð¥ðšð°ð¢ð§ð ððšð°ð§ ððš ð¬ð©ððð ð®ð© ðð§ð ðð ðŠðšð«ð ð©ð«ðšðð®ððð¢ð¯ð ð¡ðð¬ ðð¡ðð§ð ðð ðð¡ð ð°ðð² ð¡ð ððšðð¬ ðð®ð¬ð¢ð§ðð¬ð¬.
ððªðððð©ðš ð©ððð© ð®ð€ðª ððð«ð ð©ð€ ððð¥ðð§ððð£ðð ðð€ð§ ð®ð€ðªð§ðšðð¡ðâŠ
ð€ ððŒð ð® ð±ð²ð®ð± ðºðŒððð² ð¶ð ð²ð»ðŒððŽðµ ððŒ ð¶ð»ððœð¶ð¿ð² ð°ðð¿ð¶ðŒðð¶ðð
ð€ ðªðµð ð¶ðâð ððŒ ð¶ðºðœðŒð¿ðð®ð»ð ððŒ ðµð®ðð² ð®ð» ðŒðððð¶ð±ð²ð¿âð ðœð²ð¿ððœð²ð°ðð¶ðð²
ð€ ðŠðœð²ð²ð± ðð. ð®ð°ð°ðð¿ð®ð°ð ð®ð»ð± ð¯ð²ð¶ð»ðŽ ðœð®ð¿ð®ð¹ððð²ð± ð¯ð ðœð²ð¿ð³ð²ð°ðð¶ðŒð»
ð€ ð£ð¹ðð, ðµðŒð ð¯ð²ð¶ð»ðŽ ð°ðµð®ðð²ð± ð¯ð ð® ð¿ðµð¶ð»ðŒ ðºð¶ðŽðµð ð¯ð² ððµð² ð²ðð²-ðŒðœð²ð»ð¶ð»ðŽ ð²ð ðœð²ð¿ð¶ð²ð»ð°ð² ððŒð ð»ð²ð²ð± ððŒ ð³ð¶ð»ð®ð¹ð¹ð ðð¹ðŒð ð±ðŒðð»
Iâm telling you, this is the real deal. There are so many "ððð" moments in this episode my face is still stuck like ð².
ððšðâð¬ ðŠððð¡ðšðð¬ ðð«ð ðð¥ð¥ ðððšð®ð ð®ð§ððð«ð¬ððð§ðð¢ð§ð ð²ðšð®ð«ð¬ðð¥ð ðð§ð ð¡ðšð° ð²ðšð® ð°ðšð«ð€ ðððððð« ð¬ðš ðð¡ðð ð²ðšð® ððð§ ðð ðŠðšð«ð ð©ð«ðšðð®ððð¢ð¯ð ð°ð¡ðð§ ð¢ð ððšðŠðð¬ ððš ðð¡ð ðð¡ð¢ð§ð ð¬ ðð¡ðð ðððð®ðð¥ð¥ð² ðŠððððð«. If you feel stuck, âð»ððððð ðð ð°ð ð»ðð ðµðð ðððð ððâ might be just what you need to revolutionize your mindset and your business. ðª
If youâd like to discuss where you might benefit from slowing down to speed up or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
The first half of my career there werenât a ton of digital marketing opportunities. The addition of Facebook, Instagram, and YouTube, was an absolute game-changer. ðªððððððð ððððððð ðð ððð ðð ððð ðððð ððððððððððð ðð ðð ðððð, ðððððð, ððð ððððð ðððð ð°âðð ðððð ððð ð. ðž
ððŒð¿ ððµðŒðð² ðŒð³ ððŒð ððµðŒ ð®ð¿ð²ð»âð ðð®ðžð¶ð»ðŽ ð®ð±ðð®ð»ðð®ðŽð² ðŒð³ ð°ðŒð»ðð²ð»ð ðºð®ð¿ðžð²ðð¶ð»ðŽ ðŒð¿ ð®ð¿ð² ð³ð¿ðððð¿ð®ðð²ð± ðð¶ððµ ððŒðð¿ ð°ðð¿ð¿ð²ð»ð ð¿ð²ððð¹ðð ðââïž ðµð²ð¿ð² ð®ð¿ð² ð³ð¶ðð² ðžð²ð ðð®ðžð²ð®ðð®ðð ð³ð¿ðŒðº ðºð ð°ðŒð»ðð²ð»ð ðºð®ð¿ðžð²ðð¶ð»ðŽ ð²ð ðœð²ð¿ð¶ð²ð»ð°ð².
ððšð§ð¬ð¢ð¬ððð§ðð²
ð€ Don't let indecision or lack of technical skills discourage you. ððŒð»ðð²ð»ð ðºð®ð¿ðžð²ðð¶ð»ðŽ ð¯ðð¶ð¹ð±ð ðŒð» ð¶ððð²ð¹ð³ ð®ð»ð± ð¿ð²ðŸðð¶ð¿ð²ð ð°ðŒð»ðð¶ððð²ð»ð°ð. Itâs a marathon, not a sprint. ð¢
ððšð§âð ððð ðððððð¡ðð ððš ðð¡ð ððð¬ð®ð¥ðð¬ ðšð ð ðð¢ð§ð ð¥ð ðð¢ððð ðšð ððšð§ððð§ð
ð You can focus on constantly improving or evolving, but each piece of content has a different objective. ðð ð¹ðŒð»ðŽ ð®ð ððŒð ð®ð¿ð² ð°ð¿ð²ð®ðð¶ð»ðŽ ð°ðŒð»ðð²ð»ð ððµð®ð ð¶ð ð¿ð²ð¹ð²ðð®ð»ð ððŒ ððŒðð¿ ð¶ð±ð²ð®ð¹ ðœð®ðð¶ð²ð»ð ððŒðð¿ ð²ð³ð³ðŒð¿ðð ð®ð¿ð² ððŒð¿ððµ ð¶ð. ð
ððšð§âð ððš ðð ðð ðð¥ðšð§ð
ð§ð®ðœ ð®ðððŒð°ð¶ð®ðð²ð ðŒð¿ ð®ððð¶ððð®ð»ðð ððŒ ðµð²ð¹ðœ ððŒð ð°ð¿ð²ð®ðð² ð°ðŒð»ðð²ð»ð. ð€ Don't be afraid to partner with an agency for technical help. You donât have to be a hero.
ðð®ð¥ðð¢ð©ð®ð«ð©ðšð¬ð ððšð®ð« ððšð§ððð§ð
Videos for TikTok can be repurposed for Instagram. Blog content can go out in a newsletter. ððŒð»'ð ð¿ð²ð¶ð»ðð²ð»ð ððµð² ððµð²ð²ð¹ ð²ð®ð°ðµ ðð¶ðºð².
ððšð§ð ð¢ð¬ ðððððð« ðð¡ðð§ ððð«ðððð
You can always add, edit, or revise content, but you have to put something out there first. ððŒð»âð ð¹ð²ð ðœð²ð¿ð³ð²ð°ðð¶ðŒð» ð¯ð² ððµð² ð²ð»ð²ðºð ðŒð³ ðŽðŒðŒð±.
If youâd like to talk more about creating engaging digital content or if youâd like me to take a look at your online presence, go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
ðððð ðððððððð ððððððð ðð ð ðððð ð ðððððð ððððð. It is a new patientâs first impression, and you only get one chance at that. ð»ðð ðððð ððððððððð ððððððð ðð ðððð ðð ððð ðð ðððð ðð ððððð ðð ðððð ððððððð ðððâŠð¥ ð ðð«ðððð¢ð - how many people are landing on your website
ðž ððšð§ð¯ðð«ð¬ð¢ðšð§ð¬ - how many people are doing the thing you want them to do
If you're dissatisfied with your traffic and conversions, there is a strategy to help bolster both...ðð§ððð©ð ðð€ð£ð©ðð£ð©!
ð«ðððð ð¶ðððððð ð»ðððððð
ð¬ðŒðð¿ ðð²ð¯ðð¶ðð² ð¶ð ððµð² ðµðð¯ ðŒð³ ððµð² ðºð®ð¿ðžð²ðð¶ð»ðŽ ððµð²ð²ð¹ ð®ð»ð± ððŒð°ð¶ð®ð¹ ðºð²ð±ð¶ð® ðœð¹ð®ðð³ðŒð¿ðºð ð®ð¿ð² ððµð² ððœðŒðžð²ð, ð³ðð»ð»ð²ð¹ð¶ð»ðŽ ðð¿ð®ð³ð³ð¶ð° ððŒ ððŒðð¿ ðð²ð¯ðð¶ðð². Thoughtful and unique content on various social platforms will catch passive users, giving you a chance to tell them who you are, what you believe, and how you can transform their lives.
ðªðððððð ðŸððð ðŒððððð ðªðððððð
Cookie-cutter content is obvious. Itâs watered down and can be found on a bunch of other websitesâŠmaybe even some of your competitors. ð¬
ð£ðŒðð²ð»ðð¶ð®ð¹ ð»ð²ð ðœð®ðð¶ð²ð»ðð ðð®ð»ð ððŒ ðŽð²ð ððŒ ðžð»ðŒð ððŒð ð®ð»ð± ððµð®ð ððŒð ððð®ð»ð± ð³ðŒð¿. ð¿ð€ð£âð© ð¡ðð© ðšð€ð¢ðð€ð£ð ðð¡ðšð ðšð¥ððð ðð€ð§ ð®ð€ðª. This is your chance to cement yourself as a trustworthy health advocate. â€ïž
ðªðððððð ðŸððð ðœðð ðð
ðð¿ð²ð®ðð¶ð»ðŽ ðð¶ð±ð²ðŒð ð®ð¿ðŒðð»ð± ð²ð®ð°ðµ ððð²ðœ ðŒð³ ððŒðð¿ ðœð¿ðŒð°ð²ðð ð®ð¹ð¹ðŒðð ðœð²ðŒðœð¹ð² ððŒ ðŽð²ð ð® ðð²ð»ðð² ðŒð³ ððµð®ð ððµð²ð¶ð¿ ð²ð ðœð²ð¿ð¶ð²ð»ð°ð² ðð¶ð¹ð¹ ð¯ð² ð¹ð¶ðžð². It demystifies a process that theyâve probably only heard about through gossip and lore. ð® Video can show leads how you're different than other practices in town.
If youâd like to talk more about how to make engaging digital content to bring in ideal patients or if youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
ðð«ðððð¢ð§ð ððšð§ððð§ð ð¢ð¬ ðŠðšð«ð ð¢ðŠð©ðšð«ððð§ð ðð¡ðð§ ðð¯ðð«. There are more platforms pushing out content and more ð watching that content than ever before. I'm a ð¯ðŒð®ð¬ believer that content is critical to grow your business. ðžðžðž Here's why. ð°ðððððððð ð©ðððð ðšðððððððð
ð£ð²ðŒðœð¹ð² ðµð®ðð² ððŒ ðžð»ðŒð ððŒð ð²ð ð¶ðð ð¶ð» ðŒð¿ð±ð²ð¿ ððŒ ðð®ðžð² ð®ð±ðð®ð»ðð®ðŽð² ðŒð³ ððŒðð¿ ðð²ð¿ðð¶ð°ð²ð. The same is true for the industry as a whole.
ð§ðµð²ð¿ð² ð¶ð ð® ðµððŽð² ðð»ðð®ðœðœð²ð± ðºð®ð¿ðžð²ð ðŒð³ ðœð²ðŒðœð¹ð² ððµðŒ ð±ðŒð»âð ðžð»ðŒð ððµð² ð®ð¹ð¹-ð»ð®ððð¿ð®ð¹, ð»ðŒð»-ð¶ð»ðð®ðð¶ðð² ðµð²ð®ð¹ð¶ð»ðŽ ðœðŒðð²ð¿ ðŒð³ ð°ðµð¶ð¿ðŒðœð¿ð®ð°ðð¶ð° ð°ð®ð¿ð². ðª A rising tide lifts all âµïžâŠWhatâs good for the goose is good for the ganderâŠYou get my point. ð
ðºðððð ðððð ð¬ðððððððð
Whether your passion is athletes, scoliosis, plantar fasciitis, pediatrics, or cranial fascial release, ð°ðŒð»ðð²ð»ð ð°ð¿ð²ð®ðð¶ðŒð» ð®ð¹ð¹ðŒðð ððŒð ððŒ ððµð®ð¿ð² ððµð®ð ðð¶ððµ ððŒðð¿ ð°ðŒðºðºðð»ð¶ðð ð®ð»ð± ð²ððð®ð¯ð¹ð¶ððµ ððŒðð¿ðð²ð¹ð³ ð®ð ð® ðµð²ð®ð¹ððµð°ð®ð¿ð² ð²ð ðœð²ð¿ð. ð€
ð»ðð ð»ðð ðŽðððððððððð
Most chiropractic ads are lead generation, offering new patient specials. Thatâs greatâŠfor someone that knows that chiropractic care can help them. ð You can show a bunch of new patient specials to someone with knee pain and it won't mean squat ðð»ð¹ð²ðð ððµð²ð ðžð»ðŒð ððµð®ð ð°ðµð¶ð¿ðŒðœð¿ð®ð°ðð¶ð° ð°ð®ð¿ð² ð°ð®ð» ðŽð¶ðð² ððµð²ðº ððµð² ð¿ð²ð¹ð¶ð²ð³ ððµð²ð'ð¿ð² ðð²ð®ð¿ð°ðµð¶ð»ðŽ ð³ðŒð¿.
If youâre not making content: ðºð»ðšð¹ð»! Itâs a game changer. You donât need Spielberg to make good content, you just need ðð¶ðŒ.
If youâd like to talk more about how to make engaging digital content to bring in ideal patients or if youâd like me to take a look at your online presence, go to: www.ContentI
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETINGntoPatients.com to schedule your one-on-one Strategy Session.
ðð®ðð¬ðšð®ð«ðð¢ð§ð ð²ðšð®ð« ð°ððð¬ð¢ðð ððš ðšð§ð ðšð ðð¡ðšð¬ð ððšðšð€ð¢ð-ðð®ðððð« ð°ððð¬ð¢ðð ððšðŠð©ðð§ð¢ðð¬ ðŠðð² ð¬ðððŠ ð¥ð¢ð€ð ð ðð«ð¢ð¥ð¥ð¢ðð§ð ð°ðð² ððš ð¬ðð¯ð ðð¢ðŠð ðð§ð ðð§ðð«ð ð², ðð®ð ð¢ð ððšðŠðð¬ ð°ð¢ðð¡ ð ð¡ðððð² ððŠðšð®ð§ð ðšð ððšð§ð¬ ðð¡ðð ððð§ ðð ðððð«ð¢ðŠðð§ððð¥ ððš ð²ðšð®ð« ðð®ð¬ð¢ð§ðð¬ð¬. ð¬
Cookie cutter websites have three things in common:
- ððððð«ðð ððšð°ð§ ððšð§ððð§ð
Lots of offices have the same services and care for the same conditions, but every office has its own quirks and nuances. ð»ðððð ðððððð ððð ððððððððð ðð ððððððððð ððð ðððððððð! Watered-down content doesn't speak to anyone and it isn't convincing.
- ðð®ð©ð¥ð¢ðððð ððšð§ððð§ð
As website companies grow and acquire more clients in your area, you and your competitorsâ websites start to look exactly the same, same keywords, same pages, same content. ð«ðºððð ðð ððð .ð« ððŒðŒðŽð¹ð² â€ïžð ðð»ð¶ðŸðð² ð°ðŒð»ðð²ð»ð, ððŒ ððµð¶ð ðð®ðºð²ð»ð²ðð ð±ð®ðºð®ðŽð²ð ððŒðð¿ ð¿ð²ðœððð®ðð¶ðŒð». ð
- ððð«ð¬ðšð§ðð¥ð¢ðð² ðð¢ð¬ðšð«ððð«
Even if it ranks well, generic and pre-written content lacks personality and wonât convert. Plus, potential new patients can tell. ð ð£ð²ðŒðœð¹ð² ð®ð¿ð² ð¹ðŒðŒðžð¶ð»ðŽ ððŒ ð±ð²ðð²ð¹ðŒðœ ð® ð¿ð²ð¹ð®ðð¶ðŒð»ððµð¶ðœ ðð¶ððµ ððµð²ð¶ð¿ ð±ðŒð°ððŒð¿, ðŒð»ð² ð¯ðð¶ð¹ð ðŒð» ðð¿ððð ð®ð»ð± ðð»ð±ð²ð¿ððð®ð»ð±ð¶ð»ðŽ. ð§ðµð®ðâð ððŒðºð²ððµð¶ð»ðŽ ðð ðœð¿ðŒð±ðð°ð²ð± ð°ðŒðœð ð°ð®ð»âð ð±ðŒ.
ð«ððâð ððð ððððððð ðððð ððððð ððð ððð.
If youâd like to talk more about creating a website that tells your story or if youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
ð»ððððâð ððððððð ðððð ððððððððððð ðððð ððððð ððð ðððð ðð ððððð ððð ðð ððððððð ððð ðððð ððð ðð ðð ððððððð ðððððððððð. ðŸðâðð ðððððð ððððð ððð ððð ððð ðððððð ðð ððððð, ððððððððð ððâðð ðððð ððððððððð ðððð ððð ððððð. ð€
Driving up engagement is easier than you might think and doesnât require fancy equipment or hiring Charli DâAmelio to be your spokesperson.
ð ðð¡ððð¡ðð« ððšð« ð¬ðšðð¢ðð¥ ðŠððð¢ð, ð²ðšð®ð« ð°ððð¬ð¢ðð, ðšð« ððšð®ðð®ðð, ð¡ðð«ð ðð«ð ðð¡ð«ðð ð¬ð¢ðŠð©ð¥ð ðð¢ð©ð¬ ððš ðð«ð¢ð¯ð ð®ð© ðð§ð ðð ððŠðð§ð ð¢ð§ ð²ðšð®ð« ð¯ð¢ðððšð¬. ð
ðð¶ðªðŒðº ð«ð¶ðŸðµ
Focus on one thing or one lesson that you want to get across to your viewers. The broader your video topic, the more vulnerable you are to falling down a rabbit hole that leads to nowhere good. ð
ðð³ ððŒðð¿ ðð¶ð±ð²ðŒ ð¶ð ð¯ ðð ð²ð¿ð°ð¶ðð²ð ð³ðŒð¿ ððŒð ðð®ð°ðž ð£ð®ð¶ð», ðŽð¶ðð² ððµð²ðº ððµð² ððµð¿ð²ð² ð²ð ð²ð¿ð°ð¶ðð²ð ð®ð»ð± ððµð²ð» ðð¶ðŽð» ðŒð³ð³. âïž ð©ððð! ð§ðµð²ð ð±ðŒð»âð ð»ð²ð²ð± ððµð² ðµð¶ðððŒð¿ð ðŒð³ ð¹ðŒð ð¯ð®ð°ðž ðœð®ð¶ð» ððð®ð¿ðð¶ð»ðŽ ðð¶ððµ ððµð² ð°ð®ðð²ðºð²ð».
ð«ð¬ðŽð¶ðµðºð»ð¹ðšð»ð¬! ð«ð¬ðŽð¶ðµðºð»ð¹ðšð»ð¬! ð«ð¬ðŽð¶ðµðºð»ð¹ðšð»ð¬!
ðªð²âð¿ð² ð¹ðð°ðžð, ð°ðµð¶ð¿ðŒðœð¿ð®ð°ðð¶ð° ð¶ð ððŒ ðœðµððð¶ð°ð®ð¹ ð¶ð ðºð®ðžð²ð ð³ðŒð¿ ðŽð¿ð²ð®ð ð±ð²ðºðŒð»ððð¿ð®ðð¶ðŒð»ð. ð©ð¶ð²ðð²ð¿ð ð®ð¿ð² ð±ð²ððœð²ð¿ð®ðð² ððŒ ðð²ð² ð®ð¹ð¹ ððµð² ð°ðŒðŒð¹, ðºð¶ð¿ð®ð°ðð¹ðŒðð ððµð¶ð»ðŽð ðð² ð±ðŒ. Itâs like in kindergarten when your teacher was constantly using visual aids. Think of your viewers as kindergarteners.
ð»ð°ðŽð¬ ðºðŸð¬ð¬ð» ðºð·ð¶ð»
3-5 ð¢ðð£ðªð©ððš ðð€ð§ ðšð€ðððð¡
7-10 ðð€ð§ ðð€ðªððªðð ðð£ð ð¥ð€ððððšð©
3-5 minutes on one subject can allow you to go deep, tell anecdotal stories, and⊠demonstrate. ð
If youâd like to talk more about how to make engaging digital content to bring in ideal patients or if youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
ð°âð ðð ððððððð ð° ððð ð ðððððð ðð ðððð ðððð ð±ðð ðºðððð. ð€ I think he has the right idea about how we can be more effective at work in less time. Ironically, we were having such a good discussion, this is gonna be a two-parter. ð Joe was a counselor and psychologist who ran his own practice from 2006 to 2019, growing what he called his âside gigâ to 13 clinicians. ðð ð¬ððš ðšð©ðð§ð©ðð£ð ð©ð€ ðððð¡ ð¡ðð ð ðð ððªðð¡ð© ððð¢ðšðð¡ð ð ðð€ð ð§ðð©ððð§ ð©ððð£ ð ððªðšðð£ððšðš ðð£ð ð¬ðð£ð©ðð ð©ð€ ðððð© ðððš ð¥ð§ððð©ððð ð©ð€ ððªðð¡ð ð ð¢ð€ð§ð ððªð¡ððð¡ð¡ðð£ð ð¡ððð.
ðð¡ð¢ð¬ ð¢ð¬ ð ððšðŠðŠðšð§ ð¢ð¬ð¬ð®ð ððŠðšð§ð ðð¡ð¢ð«ðšð©ð«ððððšð«ð¬, ð°ð¡ðš ðð«ð ðšðððð§ ð¬ðð«ðððð¡ð¢ð§ð ðð¡ððŠð¬ðð¥ð¯ðð¬ ððšðš ðð¡ð¢ð§, ðŠðð§ððð¥ð¥ð² ðð§ð ð©ð¡ð²ð¬ð¢ððð¥ð¥ð² ð¥ðððð¢ð§ð ððš ðð®ð«ð§ðšð®ð ð°ðð² ððð«ð¥ð¢ðð« ðð¡ðð§ ð§ðšð«ðŠðð¥. ðµâð«
ð ð»ðððâð ððð ð° ððððð ð±ðð ðð ððððððð ðð ðððð ðð ðððððð ðð. ð
Heâs interested in how we can build scale to exit our practices and take our skills beyond the particular area we think weâve been boxed into. ð£
In his new must-read ð âðððªð§ðšððð® ððš ð©ðð ððð¬ ðð§ðððð®â, heâs examining how we can get more creative with our business model so that it can better serve our patients, ourselves, and our families. â€ïž
Even as he talks about how to build a practice through each stage of growth, his advice is so spot on ð¯ and takes into account that ð°ðâð«ð ðð®ð¢ð¥ðð¢ð§ð ðŠðšð«ð ðð¡ðð§ ð ðð®ð¬ð¢ð§ðð¬ð¬, ð°ðâð«ð ðð®ð¢ð¥ðð¢ð§ð ð ð¥ð¢ðð.
ð»ð ðð ððððððððð âŠð
If youâd like to talk more about how your online presence can help you build more than just a business, go to www.ContentIntopatients.com to schedule your one-on-one Strategy Session.
ðð¡ð ðð ððððð¥ðð«ðððšð« ðð®ðŠðŠð¢ð ð¢ð§ ððð ðð¬, ðð©ð«ð¢ð¥ ðððð¡-ðððð¡, ð¢ð¬ ð§ðšð ðððšð®ð ð¬ðð¥ð¥ð¢ð§ð ð²ðšð® ðšð§ ð ð¬ðšððð°ðð«ð ð©ð«ðšð ð«ððŠ. ð»ððð ðð ðð ððððð ðð ð ððððððð ððð ððððð ððð ðððððððð ðððð ððð ððððððð ðððð ðððððððð ðððð ðððððððððððð ðððððð. As chiropractors we canât justify a treatment plan to a patient if we donât have the proper diagnostic tools. So, how can we justify changes to our business plan if we donât know whatâs actually holding us back? ð€ ðŠžðŒââïž ð¬ðððð ð©ððð ð°ðž, ð ð ððŠð-ðð¡ðð§ð ð¢ð§ð ðð¢ðð ð§ðšð¬ðð¢ð ððšðšð¥ ððšð« ðð¡ð ð¡ððð¥ðð¡ ðšð ð²ðšð®ð« ð©ð«ðððð¢ðð. Founded on the principle of running your practice by the numbers ð Blue IQ makes endless spreadsheets and Google docs look like relics from the dark ages. ð§®
ð ððð© ð¡ððšðð§ ðšð¥ðððððð ððð€ðªð© ð ð©ððð¢ ð¢ðð¢ððð§âðš ðð€ð£ð©ð§ðððªð©ðð€ð£ ðð£ð ððð«ð ð©ððð¢ ð©ðð ððð©ð ð©ð€ ð¬ðð©ðð ð©ðððð§ ðð§ð€ð¬ð©ð.
ð ðð£ððð§ðšð©ðð£ð ð£ðð¬ ð¥ðð©ððð£ð© ðððŠðªððšðð©ðð€ð£ ðð€ðšð©ðš ðð£ð ððªðð¡ð ð¢ððððð£ððšð¢ðš ð©ð€ ðð©ð©ð§ððð© ðððððð§ ð«ðð¡ðªð ð¥ðð©ððð£ð©ðš.
ð ððªð£ ð®ð€ðªð§ ð¥ð§ððð©ððð ð¬ðð©ð ð¡ððððð£ð ð¢ðð©ð§ðððš ð£ð€ð© ð¡ðð ð¢ðð©ð§ðððš ðð£ð ðððððð ðð«ðð§ð® ðšðð£ðð¡ð ð€ð£ð ð€ð ð®ð€ðªð§ ð¥ðð©ððð£ð©ðšâ ððð¥ððð©ðð©ðð€ð£ðš.
This is an all-hands-on-deck event organized by my friend, Dr. Cory Frogley, where each guest will bring the tools and insight to help you determine which growth levers to pull so you can work smarter and not harder, without any change to your marketing budget. ð€žââïž
This is one of those ð®ððð ðð ð»ððððð events you donât want to miss. And the best part is you donât have to be a Blue IQ member to attend. ðð ðð¡ð ðð§ð ðšð ðð¡ð ð°ððð€ðð§ð, ð²ðšð®âð¥ð¥ ðð ððð¥ð ððš ðð¢ðð ð§ðšð¬ð ð²ðšð®ð« ð©ð«ðððð¢ððâð¬ ð ð«ðšð°ðð¡ ð¢ð¬ð¬ð®ðð¬ ðð§ð ð¡ðð¯ð ð ððð«ð ð©ð¥ðð§ ð¢ð§ ð©ð¥ððð ððš ðŠðð€ð ðððð ð²ðšð®ð« ððð¬ð ð²ððð« ð²ðð. ðž ðž ðž ðž
ð Check out more and get your ð®ððð ðð ð»ððððð now ð https://www.yourpracticeevolution.com/summit
ðŸð ððð ðððð ððð ðºð¬ð¶ ðððððððððððð ðð ðððð ððððð ðððððð. In some cases, they might just work faster than you think. ð
Some SEO companies will tell you that it takes 6-12 months to see the fruits of your labor. ð ð©ððð£ð ð©ððð©âðš ð©ð€ð€ ð¡ð€ð£ð ð©ð€ ð¬ððð©. âïž
If youâre a national brand, that timeline might check out, but a local business has much less competition. As long as your website is up to snuff with good linking structure and solid content, you could see progress within days. ðððð© ðšð€ðªð£ððš ð¢ð€ð§ð ð¡ðð ð ðð©.
As chiropractors, weâre trying to reach our local community so our keyword competition is much more reasonable. This cuts down on the time needed to see improvement.
ððšð° ðð ðð¢ð§, ð¢ðâð¬ ð¢ðŠð©ðšð«ððð§ð ð§ðšð ððš ð§ðð ð¥ððð ð ð¬ðð«ðšð§ð ð°ððð¬ð¢ðð ð°ð¢ðð¡ ð ð«ððð ððšð§ððð§ð ðð§ð ð ð ðšðšð ð®ð¬ðð« ðð±ð©ðð«ð¢ðð§ðð. ðð¢ðð¡ ð§ðšð§-ððšðŠð©ððð¢ðð¢ð¯ð ð€ðð²ð°ðšð«ðð¬, ð¡ðšð°ðð¯ðð«, ððšðšð ð¥ð ð°ð¢ð¥ð¥ ððð€ð ð¢ð§ððšð«ðŠððð¢ðšð§ ðð«ðšðŠ ð¢ð§ðð¢ð¯ð¢ðð®ðð¥ ð©ðð ðð¬ ð«ððð¡ðð« ðð¡ðð§ ðð¡ð ð°ððð¬ð¢ðð ðð¬ ð ð°ð¡ðšð¥ð. Thatâs good news for us who prescribe to the time is money philosophy. ðž
If youâre looking for SEO improvements and would like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
Let's harness the full power of Google.
Quick and dirty Google search breakdown:
Google Ads up top
Map Pack Listing next
Organic Rankings down below
First, max out your Google My Business optimization options to show up in the Map Packâs top 3. Only SEO nerds are expanding this section to see more results.
Next, build a strong website to further influence your Google My Business results. The better the SEO optimization and the better the content, the more relevant Google will find your website.  Â
If youâd like me to take a look at your online presence and Google My Business optimization, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.Â
It seems like chiropractors care about Facebook more than anything else. So what happens when it doesnât perform the way it used to?
1) Change the Offer
Not the price, but the service or the targeted demographic.
2) Move Some Ad Budget to Google
Google users are actually searching out chiropractic services, so the leads are higher quality. Plus, on Google you pay for performance, on Facebook you pay for impressions. Â
When it comes to your marketing budget - don't spend it all in one place. Create content to strengthen your brand so it can weather technological changes.  Â
Go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session and optimize your online presence.
Youâve figured out how to attract, convert, and retain patients, now you pay for your freedom. Â
The profit margin for a well performing practice could be anywhere between 25%-70%. Thatâs a big range, but it all depends on what you want to be getting our of the practice and out of life.  Â
Do you not want to see patients? Associates cost money.
Do you want to see all the patients? You'll get to keep more profit.
Itâs all part of the equation of figuring out how to balance work and life.Â
If you want to up your attraction game and would like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
ðŸð¡ððð£ð©ðš ðð¡ð¬ðð®ðš ð¬ðð£ð© ð¢ð ð©ð€ ððªðšð© ð©ðð¡ð¡ ð©ððð¢ ð¬ððð© ð©ððð® ðšðð€ðªð¡ð ðð€ððªðš ð©ðððð§ ðð€ð£ð©ðð£ð© ð€ð£, ððªð© ð©ðððð§ ðð£ð¥ðªð© ððš ðð§ðªðððð¡ ð©ð€ ð¬ððð© ð ð©ðð¡ð¡ ð©ððð¢.
ð¶ââïžItâs easier to walk before your run. ðââïž For clients that are totally lost or are just starting out, I recommend they focus on creating content for low back pain, neck pain, and headaches. ðð¡ðð¬ð ðð«ð ðð¡ð ððšð§ðð¢ðð¢ðšð§ð¬ ðð¡ðð ðð¡ð¢ð«ðšð©ð«ððððšð«ð¬ ð©ð«ðšðððð¥ð² ð¬ð©ðð§ð ðð¡ð ðŠðšð¬ð ðð¢ðŠð ððð¥ð€ð¢ð§ð ðððšð®ð, ð¢ðâð¬ ð°ð¡ðð ðð¡ð ð©ð®ðð¥ð¢ð ðŠðšð¬ð ðð¬ð¬ðšðð¢ðððð¬ ð°ð¢ðð¡ ðð¡ð¢ð«ðšð©ð«ðððð¢ð ððð«ð, ðð§ð ðð¡ðð² ðð«ð ðð¡ð ðŠðšð¬ð ð¬ððð«ðð¡ðð ððšð§ðð¢ðð¢ðšð§ð¬. ðŒ ð«ðð§ð® ðð€ð€ð ð¥ð¡ððð ð©ð€ ðšð©ðð§ð©.
After that, the world is your oyster. ðŠª There isnât really a wrong topic to focus on as long as it represents you. ðªððððð ððððððð ððð ðððð ðððððð ðð ðððððððð ðððð ððð ðððð ðð ððððð. ð»ðððð ððððð ðððð ððð ðððð ðð ðð ððððð ððð ððð ððð ððð ðððð ðð ðððð ððð ððð ððð ðððð ð ðððððð ðððð ððð ðððððð. ð
If youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
ð«ð. ð¯ðððððððð ðð ðððð ðð ð ððð ðððððððððð!
He is the mastermind behind ðð«ððð€ðððð, honestly what canât this program do? ð€¯ Dr. Hashimoto was frustrated by using multiple platforms and the constant confusion it created with him and his staff, so he decided to make his own.
He fell in love with chiropractic when it changed his life after an accident and the pandemic has only added fuel to the fire. Heâs devoted his life to sharing chiropracticâs life changing power and ðð«ððð€ðððð is a part of that. If he canât adjust every patient, he can at least make doctorsâ lives easier. ðª
ðð§ ð¡ð¢ð¬ ð¬ððð«ðð¡ ððšð« ðŠððð§ð¢ð§ð ðð®ð¥ ððšð§ðð«ð¢ðð®ðð¢ðšð§ ð¡ð ð°ðð§ðð¬ ððš ð¥ððð¯ð ððð¡ð¢ð§ð ð ð©ð«ðšððð¬ð¬ð¢ðšð§ ðð¡ðð ð¢ð¬ ð¬ðð«ðšð§ð ðð« ðð§ð ðŠðšð«ð ð«ðšðð®ð¬ð. ðð«ððð€ðððð ð¢ð¬ ð©ðð«ð ðšð ð¡ð¢ð¬ ð¯ð¢ð¬ð¢ðšð§ ððš ð¡ðð¥ð© ððšðð¬ ð«ð®ð§ ðð¡ðð¢ð« ðð®ð¬ð¢ð§ðð¬ð¬ ðððððð« ð¬ðš ðð¡ðð² ððð§ ð¡ðð¥ð© ðŠðšð«ð ð©ððšð©ð¥ð ðð§ð ð¬ðð¯ð ðŠðšð«ð ð¥ð¢ð¯ðð¬. ðððð© ð ð§ð€ðð ðšð©ðð§!
I hope when you listen to this interview it makes you want to be a better leader, Chiropractor, and person! Let me know what you think in the comments below!
- Dr. Nick
Iâm going to be releasing content DAILY so subscribe to keep up to date ð www.pathtoamillionpodcast.com
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
Marketing a personal injury chiropractic practice on Facebook is like trying to hit a bunch of moving targets with a single bullet.
Accidents are random - makes it hard to target specific audiences
Accidents are time sensitive - have to be top of mind to get the callÂ
It's not impossible, itâs just more difficult than marketing a normal chiropractic practice.
ð°Have an effective budget based on market size
ðšâð€Think outside of the box when it comes to content creation
ð©ââïžPartner with personal injury lawyers
ðCommit for the long term
If youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
Dr. Patrick went from seeing one patient a week to pulling in 700,000 euros a year in just two years. EUROS!!
He took over a business with no systems in place and no history of tracking numbers, but he kept dropping seeds. Â
His marketing style is whimsical, fun, and at times, in his own words, "stupid", but he is planting himself in the subconscious of his community and motivating his patients to stay regular with their care and to share the good news of chiropractic with their neighbors.Â
If youâre looking for fresh ideas about your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
Chiropractic has the power to help patients with such a wide range of issues, it can be easy to get scattered in how we market and communicate. Lacking focus in practice can be overwhelming and result in us spinning our wheels.
FOCUS on who it is you want to serve
What kind of patients make practice feel easy?
FOCUS on what you want to be an expert in
Simplification allows your team to better understand who they are. Â
FOCUS on becoming the expert
Your training, your mentors, and your attention should help you become the expert your community desperately needs.
If you need help focusing your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.Â
As a digital content marketing agency, we can only do so much for our clients without their input. So, I thought Iâd share a couple things that make consistent, quality content possible.
ðSchedule It Out
Figure out a schedule that works for you and your team and stick to it. Â
ð§©Focus on the Long Term
Itâs not about the metrics of each video. Theyâre each a piece of a larger puzzle. Â
ð·Take It Seriously
Donât hit record because I told you to, do it because there are people out here suffering and they need your help. Â
If youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one strategy session.Â
If you're looking to scale your practice beyond yourself, this is for you!Â
- Make Sure It's A Win-Win Fit
Be upfront about what your long-term goals are and encourage them to be upfront about theirs.Â
- Compensation
Figure out the right compensation for what the associate will be focused on. Â
- Onboarding
Make sure they understand your team's systems so they're not reinventing the wheel.
- Training
Ongoing training so they can grow as practitioners and communicators. Â
- Guardrails and Discipline
Establish the rules and the consequences.Â
If youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.Â
The internet is very distracting, you want your website to be as focused and easy to navigate as possible.Â
If your practice gets 90% of your income from chiropractic services, your website should be focused on chiropractic services. We still want Google to know about the other services you offer, so it's definitely worth having a page on your website and Google ads running to promote them, but the page doesn't need to be in the main menu.Â
The simpler and more streamlined your website is the clearer the message of who you are and what you care about. If youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.Â
Dr. Malcolm is Australian, but thatâs not the only thing you have to look forward to in this interview.
He's offering wisdom and experience from his 28 years in practice. You don't have to spend years stumbling around in the dark, you can be successful from the beginning.Â
Heâs also offering insights from his work as a coach with The Remarkable Practice. For chiropractors looking to scale their business, Dr. Malcolm is offering best practices on how to add associates effectively. Itâs all about finding A players. Skills can be acquired, but heart dictates attitude and effort. Â
Success takes grit. Â
Go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
Big cities offer a bustling cultural scene and the fun of dodging tourists on every block, while a small town provides a familiarity that allows relationships to flourish if you can get cell service. They each require a different marketing strategy.
City slickers need to niche down. Create content that centers around a specific population and the issues they face.
A country mouse will require a broader marketing strategy. Focus on big picture health ideas and the services you offer rather than the population you want to treat.Â
If youâd like me to take a look at your online strategy, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
Bharon is the ultimate chiropractic groupie. Heâs not a chiropractor, but heâs such a fervent believer in the power of chiropractic he has dedicated his life to making the industry stronger and more accessible to the public. Â
He uses a subscription based structure to remove all the frustrations of running a practice that rob joy. He doesnât want his business model to be reliant on the need to survive. Itâs a fascinating way to approach setting up a practice. Bharon is focused on his ðŸð¯ð and wants his business to reflect that mission.
The brilliance is in its simplicity, he really is a unicorn.
Go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
This is the most important thing to remember when it comes to creating content. Â
So many people donât create content because theyâre afraid - of what they look like, what they sound like, not knowing what to say, or how people will react to it. Â
When you make content, just try to help one person. It will change your energy and your intention. If you can have an impact on ONE person, it was well worth your time. Attitude is everything. Â
If youâd like to talk more about how to make the best digital content to bring in ideal patients, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
The summer travel season is here and people are ready to GO. Just because youâre traveling doesnât mean that your content has to stop. Creating content while traveling is an incredible opportunity to break up your normal rhythm and give people a chance to see a different side of you. Â
Find Different Backgrounds
A spot outside is a great way to bring an extra dose of life to a video.
Use the City
Incorporate the city and its history into your content.
Document your Life
YOU are the most valuable part of your content, don't forget to highlight that.
If youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. Â â
"Secrets, secrets are no fun. Secrets, secrets hurt someone."
That someone is you!Â
Many small business owners find themselves in this dilemma, should they or shouldn't they share numbers with their staff? I believe a transparent, open, and honest practice is always the better choice.Â
Without transparency your team is left wandering around in the dark. They don't know where the problem areas are and they can't work towards any long-term goals. You assembled this team for a reason - trust them and give them the tools they need to succeed.Â
For a transparent assessment of your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.Â
This took some trial and error, but I finally figured it out. ð§
It can be difficult to let someone else take the reins. When I stopped seeing patients at my practice and handed over the day-to-day operations, it took me about six months to fully transfer out. Our practice is our baby, we want to make sure itâs hitting all its developmental milestones. ð£
Many people think that simple means small and unprofitable. Theyâre under the assumption that the simpler something is, the slower it will grow. ð° ððððððð ððð ðððððððð ðð ðððð.
ðð¢ðŠð©ð¥ð¢ðð¢ðð² ð¢ð¬ ðð¡ð ð€ðð² ððš ð¬ð®ðððð¬ð¬- especially if you are trying to replace yourself in practice. Constant change and complexity stresses the energy and the function of the practice. 𥎠Thatâs why simplicity should actually make it easier to grow! ð
ðŠð¶ðºðœð¹ð¶ð³ð ððŒðð¿ ððððð²ðºð ð®ð»ð± ðð¶ðºðœð¹ð¶ð³ð ððŒðð¿ ðºð²ððð®ðŽð². ðð ðð¶ð¹ð¹ ð¶ð»ððð¶ð¹ð¹ ð°ðŒð»ð³ð¶ð±ð²ð»ð°ð² ð¶ð» ððŒðð¿ ðð²ð®ðº ð®ð»ð± ðŽð¶ðð² ððµð²ðº ð® ð°ð¹ð²ð®ð¿, ðð»ð²ð»ð°ððºð¯ð²ð¿ð²ð± ðœð®ððµ ððŒ ð³ðŒð¿ðð®ð¿ð±.
If you need help simplifying or want me to take a look at your online presence to make sure it reflects your message, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
ðºBright lights, big city!ð
ðHaving a practice in a bigger city has some advantages: more opportunities, a larger pool of potential patients with higher incomes, dreams that havenât yet diedâŠ
ðBut it also comes with some obstacles: more competition, more of a neighborhood sensibility, gridlockâŠ
At ðððð ðððð¢ð, we have some big city experience, humble brag, and have developed strategies to help our clients stand out.
ððð©âðš ðð¡ð¡ ððð€ðªð© ð©ðð ð£ðððððð€ð§ðð€ð€ððš! Neighborhoods become cities within cities and many urban residents love to find their local favorites of everything. Find the neighborhoods that you want to market to and create relevant content. This helps Google understand that these areas are important to you and you want to show up in those search results. Make sure your content adds value and isnât just stuffed with nonsense keywords.
ðððððšðð©ð ð¥ðð§ðð€ð§ð¢ðð£ðð ð¢ðð® ððð¡ð¥ ð®ð€ðª ð¬ðð£ ð ð©ðððð§ððð ðð§. With increased competition, everyone will be competing for similar keywords, so Google uses website performance to break a tie. If your website isnât optimized for mobile you might as well just take out an ad in the newspaper.
ð°ððªð£ ðð€ð€ðð¡ð ðððš ðð€ð§ âðððð§ð€ð¥ð§ððð©ð€ð§ ð£ððð§ ð¢ðâ ð€ð§ âðððð§ð€ð¥ð§ððð©ð€ð§ [ðð£ðšðð§ð© ð£ðððððð€ð§ðð€ð€ð ððð§ð]â. This is the easiest to control and will help get your message in front of the people you want to target.
For more ideas about how to show up in Google search or if youâd like me to take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
ðð ð®ð€ðªâð§ð ðšððð§ðððð£ð ðð€ð§ ð ðð€ð¢ð¥ðð©ðð©ðð«ð ðððð ð¬ððð£ ðð© ðð€ð¢ððš ð©ð€ ð¢ðð§ð ðð©ðð£ð, ð®ð€ðª ð¬ð€ð£âð© ððð£ð ðð© ðšðð§ð€ð¡ð¡ðð£ð ð©ðð§ð€ðªðð ðððððð€ð€ð ðð£ð ðð£ðšð©ððð§ðð¢.
When I started ðððð ðððð¢ð five years ago, Facebook, Google, and Instagram ads still seemed so innovative. ð¶ðŒ Nowadays, almost every chiropractor has jumped on the Silicon Valley wagon. The problem with this wagon is that anybody can come along and to the same thing as you, maybe even better, which means that it has lost its competitive advantage.
There are so many offers out there from different docs and they all look and sound the same. ð§ðµð² ð®ð±ðð®ð»ðð®ðŽð² ððŒ ð³ðŒð°ðð ðŒð» ð¶ð ððµð² ðŒð»ð² ððµð®ð ðµð®ð ð¯ð²ð²ð» ð¯ð²ð²ð» ð®ð¿ðŒðð»ð± ððµð² ð²ð»ðð¶ð¿ð² ðð¶ðºð²âŠðð¶ðŒ!
ððð¶ð¹ð±ð¶ð»ðŽ ððŒðð¿ ð¯ð¿ð®ð»ð± ðð² ðð«ðððð¢ð§ð ð°ðŒð»ðð²ð»ð, ð³ðŒð¿ðŽð¶ð»ðŽ ð¿ð²ð¹ð®ðð¶ðŒð»ððµð¶ðœð ð¶ð» ððµð² ð°ðŒðºðºðð»ð¶ðð, ð®ð»ð± ð²ððð®ð¯ð¹ð¶ððµð¶ð»ðŽ ððŒðð¿ ðµð²ð®ð¹ððµð°ð®ð¿ð² ð²ð ðœð²ð¿ðð¶ðð² ð¶ð ð® ð°ðŒðºðœð²ðð¶ðð¶ðð² ð®ð±ðð®ð»ðð®ðŽð² ð»ðŒ ðŒð»ð² ð°ð®ð» ð°ðŒðœð. ðð³ ððŒðâð¿ð² ðð¶ð¹ð¹ð¶ð»ðŽ ððŒ ðœðð ð¶ð» ððµð² ðð¶ðºð² ð®ð»ð± ð²ð³ð³ðŒð¿ð, ð®ð»ð± ð¹ð²ð®ðð² ððŒðð¿ ð²ðŽðŒ ð®ð ððµð² ð±ðŒðŒð¿, ððµð¶ð ððð¿ð®ðð²ðŽð ðð¶ð¹ð¹ ðµð²ð¹ðœ ððŒð ðŒððð¹ð®ðð ð²ðð²ð» ðð®ð°ð²ð¯ðŒðŒðž ð¶ððð²ð¹ð³. ðŽð»
It helps to work with ðexpertsð who can guide and encourage your efforts, so you donât fell like you have to reinvent the wheel. If youâre willing to put in the hard work and want to find out more about optimizing your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
If you see a cockroach, thereâs probably a million more. ðª³
I have my own history with these Rank and Rent websites. When I was starting out I paid them ðŸðšð more than I should have. They didnât deserve my money, they deserved something else. ð€¬
A Rank and Rent website company uses their SEO knowledge to create a fake chiropractic website and get it to rank in Google results. Then they rent that site out to a chiropractor who can use the siteâs high ranking to their advantage. Itâs dishonest and lazy. ð€®
While the scammers are more pervasive in bigger cities, I recently came across one in my town of 100,000 people. Theyâre multiplying.
ðð¡ð ððð¬ð ððððð§ð¬ð ðð ðð¢ð§ð¬ð ðð¡ðð¬ð ð«ðšððð¡ðð¬ ð¢ð¬ ððš ð¬ð©ðð§ð ðð¡ð ðð¢ðŠð ðšð©ðð¢ðŠð¢ð³ð¢ð§ð ð²ðšð®ð« ððð ðð§ð ðð¥ðð¢ðŠð¢ð§ð ðð§ð ðšð©ðð¢ðŠð¢ð³ð¢ð§ð ð²ðšð®ð« ððšðšð ð¥ð ðð² ðð®ð¬ð¢ð§ðð¬ð¬. ððªð©ð©ðð£ð ðð£ ð©ðð ð©ðð¢ð ð©ð€ ððððð£ð ð®ð€ðªð§ ðð§ðð£ð ðð£ð ð®ð€ðªð§ ð¢ððšðšððð ð¬ðð¡ð¡ ð£ð€ð© ð€ð£ð¡ð® ð¥ð§ð€ð©ððð© ð®ð€ðª ððððð£ðšð© ððð£ð ðð£ð ððð£ð© ðððð£ð©ðš, ððªð© ðð© ð¬ðð¡ð¡ ðð¡ðšð€ ððð¡ð¥ ðððð¥ðð£ ð®ð€ðªð§ ðð€ð¢ð¢ðªð£ðð©ð®âðš ðªð£ððð§ðšð©ðð£ððð£ð ð€ð ð¬ðð€ ð®ð€ðª ðð§ð ðð£ð ð¬ððð© ð®ð€ðª ððð§ð ððð€ðªð©. ðð«ðð§ð ðð®ð¢ð¥ðð¢ð§ð ððð. ð·ââïž
If youâd like me to personally take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
We all dream of creating an empire, but the devil is in the details.
Iâve talked to many docs who run a multi-site practice and try to avoid confusion by combining their marketing strategies, but end up creating a labyrinth that confuses Google and potential patients. (There are some things even Google doesn't know.)
Confusion costs money. Â
Clarity leads to conversions. Â
A straightforward and streamlined marketing strategy will increase your conversion rate and allow more people to engage with your brand.
If you need some clarity on your own marketing strategy and online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
ðºðððððððððð ð ððððâð ðððð ðððððð ððð ððððððð ððð ðððð ðððððððððð.
ð¢Iâve ridden the roller coaster of expansion and simplification and, in my experience, every time I simplified things became easier and more profitable.ð¢
ðŠðð¿ð²ð®ðºð¹ð¶ð»ð¶ð»ðŽ ðœð¿ðŒð°ð²ð±ðð¿ð²ð, ð°ðŒðºðºðð»ð¶ð°ð®ðð¶ðŒð»ð, ð®ð»ð± ðŒðœð²ð¿ð®ðð¶ðŒð»ð ð®ð¹ðð®ðð ðœð¿ð²ðð²ð»ðð ð»ð²ð ðŒðœðœðŒð¿ððð»ð¶ðð¶ð²ð ð³ðŒð¿ ðŽð¿ðŒðððµ. Whether you run a big practice or a small one.
Iâve moved to larger spaces a few times in my career and every time more space has meant more equipment, more overhead, and more staff. Sometimes it would lead to more profit, but more often than not it led to more stress for me and my staff. ðââïž
ðð¢ðŠð©ð¥ð¢ðð²ð¢ð§ð ðð¥ð¥ðšð°ð¬ ððšðððšð«ð¬ ððš ððšðð®ð¬ ðšð§ ð°ð¡ðð ðððð®ðð¥ð¥ð² ðŠððððð«ð¬âŠððð ðððððððð! When I simplified my life and stopped seeing patients I allowed my associates to focus on doctor things (a technical term) and I could focus on business things. ð
ðToday, I get to chat with Rockstar doc, Dr. Melissa Longo and sheâs not messing around. She has insights into every aspect of building a brand and a business. If youâve got a question, sheâs got an answer.ð
Over the years, Dr. Melissa has been focused on ððððð ððð ð ðððð ðððð ððððððð ðð ððð, something she tries to instill in all her clients. ðð§ðšð°ð¢ð§ð ð°ð¡ðð ð¢ð¬ ðððð®ðð¥ð¥ð² ð¢ðŠð©ðšð«ððð§ð ðð§ð ð°ð¡ðð ð¢ð¬ ð¬ð¥ðšð°ð¢ð§ð ðð¡ððŠ ððšð°ð§ ðšð« ðð¢ð¬ðð«ðððð¢ð§ð ðð¡ððŠ ðð«ðšðŠ ðŠðð€ð¢ð§ð ðð¡ð ðð¢ð ð ðð¬ð ð¢ðŠð©ððð. ðª She doesnât just talk the talk, she opened up a home practice so that she could focus on the things that mattered to ð¯ð¬ð¹ and not things someone else told her she should care about. ð
It all comes down to who you are and what you care about.ðð ðð¥ð¥ ððšðŠðð¬ ððšð°ð§ ððš ð°ð¡ðš ð²ðšð® ðð«ð ðð§ð ð°ð¡ðð ð²ðšð® ððð«ð ðððšð®ð. Prioritizing, simplifying, and establishing your values for yourself will help you to build a brand that people wonât be able to get enough of. ð
Not only does Dr. Melissa discuss these foundational issues to running a business, she also shares the creative strategies that have made her a rockstar health expert for her community. ð©âð€
If youâre a chiropractor with a creative flair and want to know how to combine the two, ððð ðððâð ðððð ðð ðððð ðððð ðððððð ð!
I hope when you listen to this interview it makes you want to be a better leader, Chiropractor, and person! Let me know what you think in the comments below!
- Dr. Nick
Iâm going to be releasing content DAILY so subscribe to keep up to date ð www.pathtoamillionpodcast.com
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
You might not like this answer.Â
There is no rhyme or reason why a Facebook ad performs well for one doc, but not another.
An ad's success is based on different factors like clinic reputation, ad spend, the service, the offer, and chance.
What happens if ads suddenly stop working? What if Facebook restructures and the ads become too expensive?...ahem. What if it's 2025 and Facebook no longer exists? That's why ads should be just one of the many poles in the water, there has to be a larger strategy at play.
To chat about the other poles or if youâd like me to personally take a look at your online presence, go to: www.ContentIntoPatients.com to schedule your one-on-one strategy session.
Chiropractors donât have kingâs coffers.
There are no guarantees in marketing...or life. You need to be looking for the strategies that make you think, "if this is executed correctly, it should work".â
When youâre sitting down with an agency:
ð€Is their strategy good for you or good for them?
ð°Maximize your ad spend. An agency fee doesn't count, it's a sunk cost.Â
ðTake advantage of ALL the bells and whistles. Youâre paying for ideas and execution!
If youâd like me to take a look at your online presence and talk to you about what strategy, if executed correctly, would work best for YOU, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.Â
We're losing valuable Google real estate. Â
Google's organic search results are continuing to be pushed further down the page - after Google Ads, the Map Pack, and âPeople Also Askâ. Considering that most traffic comes from mobile, by the time people scroll through to the organic results theyâve probably forgotten what they were searching for.
Moral of the story?
â¬ïžContinue to make high quality content to boost your "value" and "relevancy"
â¬ïžYour Google My Business profile needs to be active, current, and optimized
â¬ïžRun Google Ads
If youâd like me to take a look at your online presence go to: www.ContentIntoPatients.com to schedule a one-on-one Strategy Session.
If youâre a fan of bull markets, youâre going to love what Iâm about to tell you. ð
The unique thing about chiropractic practices is that they donât really move. If theyâre successful, chiropractors tend to stay in one place for 20, 30, 40 years.
ðð¡ð ðšð§ð¥ð² ðŠðð«ð€ððð¢ð§ð ð¬ðð«ðððð ð² ðð¡ðð ð°ðšð«ð€ð¬ ðððððð ððððð« ðððððð ð¢ð¬ ððšð§ððð§ð ðð«ðððð¢ðšð§. Itâs what chiropractors were doing in the â80s and â90sð©âð€. The platforms and technology may change ð€·ââïžwill Google Glass ever catch onð€·ââïž but there will always be a need for content.
With compounding interest, each dollar builds on the subsequent one and returns get bigger and bigger as time goes on. ðð¡ð¢ð¬ ð¢ð¬ ðð¡ð ð©ðð«ðððð ðð§ðð¥ðšð ð² ððšð« ð¡ðšð° ððšð§ððð§ð ð°ðšð«ð€ð¬. ððšð ðð¯ðð«ð² ð©ðð«ð¬ðšð§ ð¢ð¬ ð ðšð¢ð§ð ððš ð¥ð¢ð€ð, ðšð« ðð¯ðð§ ððð«ð ðððšð®ð, ðð¯ðð«ð² ð¯ð¢ðððš ð²ðšð® ðð«ðððð, ðð®ð ðšð¯ðð« ðð¢ðŠð ðð¡ðð² ð°ð¢ð¥ð¥ ðð®ð¢ð¥ð ðšð§ ððšð© ðšð ðððð¡ ðšðð¡ðð« ðð«ðððð¢ð§ð ðð«ð®ð¬ð ðððð°ððð§ ð²ðšð® ðð§ð ð²ðšð®ð« ðð®ðð¢ðð§ðð ðð§ð ðð¬ðððð¥ð¢ð¬ð¡ð¢ð§ð ð²ðšð® ðð¬ ðð¡ð ððšðŠðŠð®ð§ð¢ðð² ð¡ððð¥ðð¡ ðð±ð©ðð«ð. Not to mention a local celebrity.ð
Itâs that brand, built on years of content creation, that helped my practice ðððð in 2020 when otherâs were stagnating and struggling. The community knew who we were, they trusted us, and finally realized that their health needed to be a priority.
So invest in your practice, your brand, and yourself, so that in 40 years you can still be saving lives. If youâd like me to look over your online presence go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
Dr. Jamie is definitely doing things right.
He started Life By Design as a coaching program for himself, but when other chiropractors caught on they knew it was something they needed too.
He may have had a slow start, not really understanding the business aspect of having a practice (he didn't even have a phone in the early days), but now he's the CEO Visionary he was born to be, with clients all over the world.
Everyone wants the new patient, but they donât want to do the work. "The reason most people fail, or fall short, is because they trade what they want most for what they want in the moment."Â One of the many ah-ha moments from my conversation with Dr. Jamie Richards.
Changes are afoot at Facebook.
Appleâs newest update allows users to give permission for apps to track them across the internet. This means more expensive ads that don't convert as well in front of a less qualified pool of potential new patients. Â
THE SOLUTION!
ð¡Diversify your ad spend with push and pull marketing campaigns
ð¡Build the perfect website to control your brand
ð¡CREATE CONTENT TO ADD VALUE, as social media platforms are always desperate for relevant, high-quality, expert content Â
If youâd like me to look at your online presence or to talk more about how these changes affect your practice, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
ð» ððšð§âð ð ð¡ðšð¬ð ð²ðšð®ð« ð§ðð° ð©ððð¢ðð§ð ð¥ðððð¬. ð»
Last month my practice had our all-time best new patient month.ðº
We hadnât done any external marketing in the past yearâŠsurprise, surpriseâŠso setting a new record felt like an achievement to celebrate. I give credit to my amazing team that doesnât freeze out hot leads. ððð
ð° ð ððâð ððððð ð ðððððððððð ðððððððð ðððððð ðððð ð ððððððð ðððð ðð ððð ðððððððð. People should be able to get care when they need it. Donât put the â³, ð°, and 𥵠into a digital marketing campaign only to let those new patient leads wait weeks to actually get into the office. ððð¿ð¶ð»ðŽ ððµð®ð ðð¶ðºð² ððµð²ð¶ð¿ ð°ðŒð»ð±ð¶ðð¶ðŒð» ð°ðŒðð¹ð± ðŽð²ð ððŒð¿ðð² ðŒð¿ ððµð²ð ð°ðŒðð¹ð± ðŽð¿ðŒð ð¿ð²ððð¹ð²ðð ð®ð»ð± ð³ð¶ð»ð± ð®ð»ðŒððµð²ð¿ ðœð¿ðŒðð¶ð±ð²ð¿. ð ââïž
As the economy begins to open back up our services are going to be in demand. Our society has a renewed focus on health and everybody will have those stiff work-from-home knees. ðð ð£ððð ð©ð€ ðð ðšð©ððððð ðð¥ð¥ð§ð€ð¥ð§ððð©ðð¡ð® ð©ð€ ððð§ð ðð€ð§ ð©ðð ð¢ððšðšððš.
If you'd like me to take a look at your online presence and make sure it's ready for its post-pandemic life, go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
If your practice website isnât integrated with an online scheduler, isn't StoryBranded, uses stock imagery, looks like it was thrown together by a college student on Winter break, itâs going to affect your conversion percentages.
Iâm in Google analytics all the time (you should be too). Websites with better content, better messaging, and better imagery convertâŠBETTER. Iâve even been known to refuse running Google Ads with some clients until they fix their website. No point in wasting money driving traffic to a site people will immediately bounce off of.
If youâd like to get dirty in Google analytics with me go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
| ðð ððð€ðð¬ ðð ðð¢ð¯ð-ð¬ððð« ð«ðð¯ð¢ðð°ð¬ ððš ðð«ðð¬ð ðð¡ð ððððððð¬ ðšð ð ð¬ð¢ð§ð ð¥ð ðšð§ð-ð¬ððð« ð«ðð¯ð¢ðð°. ð ð!! Unfortunately, one-star reviews are inevitable. There will always be things that are out of our control that some patient will have a problem with. So we have to focus on the things we can control to ensure that as many of our patients as possible enjoy the five-star experience we know we can deliver. Here are the 3 most avoidable reasons that chiropractors get one-star Google reviews. âïžððð€ð¢ð§ð ðððšð©ð¥ð ððð¢ðâš This is especially true with new patients who may still be auditioning chiropractors and practice experiences. Weâve all had crazy days where the schedule just gets away from us and weâre hanging on to the reins for dear life hoping not to be bucked off. When that does happen ðŒðððððð¿ð ðð ðððððððððð. Humility and generosity are extremely valuable tools to smooth over feelings of frustration. âïžðð¡ð ððð¢ð ðð§ð ðð°ð¢ððð¡ New patients arenât show dogs. ð Donât make them jump through hoops to get the thing they actually want from a New Patient Special or try to upsell them if they respond to a Facebook ad or a Groupon. Even if theyâre getting the service at a discounted rate, treat them as you would any other patient. ðð¡ðð² ð°ðð§ð, ðð§ð ðð±ð©ððð, ð ððšð§ð¬ð¢ð¬ððð§ð ðð±ð©ðð«ð¢ðð§ðð. âïžððð«ð ððð¥ðð¬ ðð¡ð¢ð¬ ð¢ð¬ ðð¡ð #ð ð«ððð¬ðšð§ ðð¡ð¢ð«ðšð©ð«ððððšð«ð¬ ð ðð ðšð§ð-ð¬ððð« ð«ðð¯ð¢ðð°ð¬. 10 or 15 years ago, before the dominance of social media, hard sales might have been a little easier to get away with. There are a lot of people who donât respond well to these tactics and theyâre usually very vocal on social media. ð©âð» Bad reviews cost you money. The unfortunate part is youâll never know how much. Be compassionate. Control what you can and donât lose sleep over what you canât. If youâd like me to personally go over your online presence and discuss how you might be able to leverage reviews to attract more qualified ideal patients go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session. #DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING |
In the wake of 2020, a lot of chiropractors are wondering how they can take their business virtual.
Selling online courses has become a strategy for many docs as they try to scale their practice. If you can have patients anywhere in the country this is a great strategy, but if youâre more of a local celebrity your patients are your most valuable asset. Spend your time, energy, and money to educate your patients and add value to their chiropractic experience. Invest in them and they will help you see the biggest returns.
If youâd like me to take a look at your online presence go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.Â
Whenever Iâm onboarding new clients they inevitably ask this question. I mean who do they think they are, Mario Lopez?ðº
Scripts are great for evergreen videos like office commercials or sales videos. Words and structure matter for videos that have a long lifespan, especially if you're someone who needs to keep your thoughts organized.
Other than that, donât get in your head too much. Donât worry about mistakes...or even dogsð. People want to get to know YOU, so trust yourself and the unbelievably valuable knowledge you have to share. Â
If youâd like me to personally take a look at your online presence go to: www.ContentIntoPatients.com and schedule your one-on-one Strategy Session.Â
Are you building a brand or building a practice?Â
I have strategy sessions all the time with docs whose strategy for being in business for 10, 20, 30 years is to throw discount coupons on Facebook. What happens when FB isnât a thing anymore? Do you move onto Groupon? ...yikesÂ
Spend your time, money, and energy on educating your community so they can take better ownership of their health. Make it so you are the first person they think of and the only voice they trust. Â
It wonât happen overnight, but thatâs ok because youâre playing the long game. If youâd like me to take a look at your marketing strategy go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.Â
Can you wait four years for a lead to turn into a new patient?
ðððð ððððððððð is a great way to build your brand and establish yourself as your communityâs health expert. You donât have to wait for them to come and find you. Â
ðœðº
ðððð ððððððððð pulls someone into your practice who is actively searching for the best chiropractor in their community. YOU!!
Neither one is better than the other. In fact, you should be doing both. It's all about finding the right balance. Â
If youâd like me to personally go over your marketing balance and online presence go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
Don't waste as much money as I did.
Years ago, I signed up for a $397/mo marketing service I thought would drive new patients to my door. Spoiler Alert: It never did and I gave it too many chances. Â
At LVRG Media, we charge a premium price, but we get premium results. Offering a service for $200-$400/mo doesn't make sense from a business perspective.Â
Put every service you pay for through the Silveri test: does it bring you new clients, does it reactivate old clients, does it bring you joy? Â
If you want your marketing budget to pass the Silveri test or to have me personally go over your online presence go to: www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.Â
The short answer is...most likely. ð¬
If youâre not customizing the content on your site, you and your competitor may be using the same strategies to attract the same pool of ideal new patients. ð¥ð°ð¥ With any company, you should know what to expect and understand their policy around exclusivity. Â
At LVRG Media, we try to be upfront. We want to be unencumbered from advocating as forcefully as possible for those people that put their faith in us. You shouldn't have to have a degree in marketing to run a successful practice.
If youâd like me to personally take a look at your online presence go to www.ContentIntoPatients.com to schedule your one-on-one Strategy Session.
Donât be afraid of technology, EMBRACE it.Â
Take the confusion and frustration out of the onboarding process with FormDr.com
Automate text reminders and engage with patients using a two-way text communication system. Â
Track your stats and get a clear picture of the health of your practice with BlueIQ or TrackStat
I'm not sponsored, just passionate. These systems will save you hassle, money, and TIME!
To nerd out on these platforms or discuss leveraging your online presence go to www.ContentIntoPatients.com to schedule your one-on-one strategy session.Â
The four stages of building a website: ð€¯ð€¬ð€ªð
A chiropractor shouldn't have to have a degree in marketing to run a successful practice. Â
I love the strategy behind StoryBrand, so much so that I became a certified StoryBrand guide. It provides structure so a stranger will immediately understand what your practice is about, what makes you unique, and who you serve.Â
Ultimately, you'll be judged by your website. Itâs easy to tell who outsourced and who got their hands dirty crafting a site that tells their story. Plus, it shows in new patient numbers.ð   Â
If youâd like me to take a look at your online presence go to www.ContentIntoPatients.com to schedule your one-one-one Strategy Session.
Many docs come to me frustrated that a competitor, with no reviews, has pushed them, with 200+ reviews, out of Google's top 3-Pack sweet spot. And I get it, if youâre #4 on the list you might as well not even exist.ð¬ð€·ââïž
The most important ranking criteria are in your control - relevancy, SEO optimization, user experience, links.
Running Google ads correctly and optimizing your entire Google My Business listing are the most important goals. Itâll mean more eyes on you, which you have the opportunity to convert to ð€, saving lives along the way.Â
If youâd like me to personally look at your online presence go to: www.ContentIntoPatients.com to schedule your one-one-one Strategy Session. Â
Testimonials are a powerful conversion tool. They get people to schedule that appointment theyâve been on the fence about and tell the story of your practice & the impact of chiropractic on your patient's lives.
-
Find areas of your practice that are visually appealing. Lighting is your BFF. Â
-
It should feel like a conversation, not an interview, put the focus on each other and let the camera capture the conversation. Highlight how chiropractic has transformed their lives.
Once youâve got your testimonials, letâs take a look at your online presence and figure out how to utilize them to grow your business. Go to: www.ContentIntoPatients.com to schedule your one-one-one Strategy Session.Â
Ever heard of Dogecoin? It grew 40% in 3 months.ð±
Which has a better ROI - Dogecoin or investing in your brand?
It's gotta be about investing in your brand. Create content to establish your expertise. Be the leader that your community turns to for long term vitality. Add value to their lives by sharing the passion and truth that attracted you to Chiropractic in the first place. Â
It may not happen in three months, most good things donât, but keep building the wall of trust and authority brick by brick and it might just outlast you.
Go to: www.ContentIntoPatients.com to schedule your one-one-one Strategy Session and let's talk about the health of your brand.
ð»ð ðððð ðð ðð ððð, ðððð ðð ððð ðððððððð. ð
We have to ditch this ððððð ðððððð between ðžrenting a websiteðž or owning one thatâs terrible. ðð¬ ð ðððšð«ð²ðð«ðð§ð ððð«ðð¢ðð¢ðð ðð®ð¢ðð, ð ð€ð§ðšð° ðð¡ðð ðð®ð¢ð¥ðð¢ð§ð ð ð°ððð¬ð¢ðð ð²ðšð® ð¡ðð¯ð ðð®ð¥ð¥ ððšð§ðð«ðšð¥ ðšð¯ðð«, ð¥ðšðšð€ð¬ ðŠðšððð«ð§ ðð§ð ðð¥ððð§, ð«ðð§ð€ð¬ ðð§ð ððšð§ð¯ðð«ðð¬ ð©ððð¢ðð§ðð¬, ðð§ð ð¢ð¬ ð¢ð§ ð²ðšð®ð« ðšð°ð§ ð®ð§ð¢ðªð®ð ð¯ðšð¢ðð ð¢ð¬ ð°ðšð«ðð¡ððð¯ðð«ð²ðððððšð«ðð. Â
If youâd like me to go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.
ð ð·ððð ð°ð®ðºð² ð®ð°ð¿ðŒðð ðð¿ðŒððœðŒð»âð ð»ð²ðð²ðð ðð¿ð¶ð°ðž ð®ð»ð± ðµð®ð± ððŒ ððµð®ð¿ð² ð¶ð. ððð€ðšð ððð§ð©ð® ððð¬ððš!
ð£Iâm a huge proponent of having as many fishing poles in the water as possible to attract ideal new patients.ð£ 2020 really drove home how important it is to diversify your lead sources and not put all your eggs in one basket. ð¥ðð¥
The goal of partnering with Groupon is to reach audiences that you otherwise wouldnât be able to reach. Do they bring in the best potential patients? If you feel good about the systems you have in place for Day 1 and ROF, then it might work perfectly well.
ð©ðŒð»
ðšðð¿ðŒððœðŒð» ð¶ð ð®ð¹ððŒ ð¿ðð»ð»ð¶ð»ðŽ ð®ð±ð ðŒð» ððµð²ð¶ð¿ ð±ð¶ðð°ðŒðð»ðð²ð± ð±ð²ð®ð¹ð, ð®ð±ð ððµð®ð ððµðŒð ððœ ððµð²ð»ð²ðð²ð¿ ð®ð»ððŒð»ð² ð±ðŒð²ð ð® ð¯ð¿ð®ð»ð±ð²ð± ðð²ð®ð¿ð°ðµ ð³ðŒð¿ ððŒðð¿ ðœð¿ð®ð°ðð¶ð°ð². ð§ðµð²ðâðð² ð³ðŒðð»ð± ð® ðð®ð ððŒ ð¶ð»ð³ð¶ð¹ðð¿ð®ðð² ððŒðð¿ ððŒðŒðŽð¹ð² ð ð ðððð¶ð»ð²ðð ðžð»ðŒðð¹ð²ð±ðŽð² ðœð®ð»ð²ð¹, ððµðŒðð² ð¹ð¶ððð¹ð² ðð»ð²ð®ðžð, ð®ð»ð± ð®ð¿ð² ð°ðŒðºðœð²ðð¶ð»ðŽ ð®ðŽð®ð¶ð»ðð ððŒðð¿ ðŒðð» ðºð®ð¿ðžð²ðð¶ð»ðŽ ððð¿ð®ðð²ðŽð. ð£ð¹ðð, ððµð²ð ðð®ðžð² ð® ð°ðð ðŒð³ ððµð² ðð¿ðŒððœðŒð»ð ððµð®ð ððµð²ð ðð²ð¹ð¹! ððâð ð¯ð®ðð¶ð°ð®ð¹ð¹ð ð¹ð¶ðžð² ðœð®ðð¶ð»ðŽ ððŒðð¿ ð°ðŒðºðœð²ðð¶ððŒð¿ ððŒ ðºð®ðžð² ððŒðð¿ ð¹ð¶ð³ð² ðºðŒð¿ð² ð±ð¶ð³ð³ð¶ð°ðð¹ð.ðš
You run the risk of losing out on a patient who would have found you anyway but went with the least expensive way in the door. And who can blame them? ð€·ð»ââïž
You donât need the added hassle of dealing with Groupon, ðððð ððððððððð ðð ðððððð ðððð ððððððððð ððð ðððððððð ðððð ðððð ðð ðððð ðððð ðð¶ðŒ! ð»ððð ðððð ðð ðððð ððð ððð ððð, ðððð ððð ððððððð ðð, ððð ððð ððð ððð ðððð ðððð ðð ðððð ððððððððð ðð ð»ð¯ð¹ð°ðœð°ðµð®! From your website to digital content that adds value to your community, there are so many ways to make Groupon obsolete.ð¶
If youâd like me to personally go over your online presence with you go to: www.contentintopatients.com to set up your one-on-one Strategy Session.
I was always under the impression that you should spend 10% of your collections on marketing. Weâre all wrong once in a while, or in my case a long while. ð
Recently I learned that we should be spending 8-12% of ðŸð¯ð¬ð¹ð¬ ðŸð¬ ðŸðšðµð» ð»ð¶ ð©ð¬ with collections, not where we are. We all have aggressive growth goals of where we want our practice to be, how many members of our community we want to be impacting on a daily basis. That aggressive growth has to be matched by our marketing strategy.
Thereâs plenty of ways to spend 12%:
ð©âð»Marketing Director
ðAd spend for Facebook and Google
ð€An internal event: Patient Appreciation or Dinner w/The Doc
âïžAgency Fee
All ways to generate business, build your brand, and expand your practice.
ðð¡ð ðð¯ðð«ðð ð ðð¡ð¢ð«ðšð©ð«ððððšð« ð¬ð©ðð§ðð¬ ð-ð% ðšð§ ððð¯ðð«ðð¢ð¬ð¢ð§ð ðð§ð ðŠðð«ð€ððð¢ð§ð . ð¬ Does that surprise you? It didnât surprise me. Just ððððððð ððð ðððððð ðð ððððð ððð 6ð¿ what weâre currently spending. ðð¡ðð ð°ðšð®ð¥ð ð²ðšð®ð« ððšðŠðŠð®ð§ð¢ðð² ð¥ðšðšð€ ð¥ð¢ð€ð ð¢ð ðð¡ð ðð«ð®ðð¡ ðððšð®ð ðð¡ð ð¡ððð¥ð¢ð§ð ð©ðšð°ðð« ðšð ðð¡ð¢ð«ðšð©ð«ðððð¢ð ð°ðð¬ ð¢ð§ ðð¯ðð«ð² ð¡ðšðŠð ðšð§ ð²ðšð®ð« ðð¥ðšðð€? ð
Making content that educates your patients and community is the best way to share the life-changing news about chiropractic and establish yourself as your neighborhoodâs healthcare expert. ð€
If youâd like me to personally go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.
Tomorrow is my officeâs quarterly meeting. ð€ A lot of docs are hesitant about meetings, but let me tell you why you have to let that go.
Meetings are a great way to ð¥ð§ð€ð«ððð ð©ð§ðð£ðšð¥ðð§ðð£ðð®, ðð£ðšð©ðð¡ð¡ ð€ð¬ð£ðð§ðšððð¥, ðð£ð ðð§ððð©ð ðððð€ðªð£ð©ðððð¡ðð©ð®. I have weekly meetings in my practice to make sure that everyone is headed in the same direction. If your office has a âthis could have been an emailâ culture, that has to be set aside when it comes to quarterly meetings. ð»ððð ððð ð ðððð.
Here are the 3 most important aspects to a quarterly meeting that lay the groundwork for creating a million dollar practice. ð°ð°
ððš ðð¯ðð« ððð¬ð ðð®ðð«ððð«ð¬ ðð®ðŠððð«ð¬
This seems like a no brainer, but add some context to these numbers. ð ðð€ð¬ ðð€ ð©ððð® ðð€ð¢ð¥ðð§ð ð©ð€ ð©ðð ð¥ð§ðð«ðð€ðªðš ðŠðªðð§ð©ðð§ ðð£ð ð©ðð ðšðð¢ð ðŠðªðð§ð©ðð§ ðð§ð€ð¢ ð¡ððšð© ð®ððð§? ð
Be transparent with your team and ðcelebrate the winsð, itâs incredibly motivating and provides energy for team members to continue to push themselves and grow the business.
ððð ððšðð€ð¬ ð ðšð« ððð±ð ðð®ðð«ððð«
ðð§ðð©ð ðð€ð¬ð£ ð©ðð 3-7 ð¥ð§ð€ðððð©ðš ð©ððð© ð£ððð ð©ð€ ððð© ðð€ð£ð ðð£ ð€ð§ððð§ ðð€ð§ ð®ð€ðª ð©ð€ ð¢ð€ð«ð ðð¡ð€ðšðð§ ð©ð€ ð®ð€ðªð§ ð€ð£ð ð®ððð§ ðð€ðð¡, which is one step closer to your million dollar practice.
This is more than just tracking numbers, maybe you want to hire a digital marketer, expand the office footprint to accommodate more patients, or get a better idea of why patients are dropping out of care plans.
ððšð¥ð¯ð ðð¬ð¬ð®ðð¬
If youâre not talking about issues on a regular basis, I donât even know what youâre doing. ð€Šââïž
This is a critical time to give employees the space to talk about obstacles. Have a humble and productive conversation about how to remove those obstacles to allow the practice to operate more efficiently. Sound familiar? ð
If youâd like me to personally go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
ðŽI just got back from 3 months in Florida and my practice didnât burn to the ground!ðŽ
Thanks to Zoom I was able to spend the winter in Florida, trading in polar vortexes and record breaking streaks of sunless days for the ocean breeze and poolside business meetings.
Jealous? ð Iâll tell you how I did it.
ðð¢ð«ð ðð§ð ððŠð©ðšð°ðð« ðð«ððð ðð¬ð¬ðšðð¢ðððð¬
My patients know that even when I'm not in the office, there are still incredible doctors that will take superb care of them. Iâm not chained to the practice because patients will only see me. Iâm so grateful to have found the best team that can continue to take excellent care of our patients. â€ïž
ððð¯ð ðððð€ð¥ð² ððððð¢ð§ð ð¬ & ððððð¬ð¬ ððš ðð®ðŠððð«ð¬
âïžI continued to have weekly meetings while I was away, though I did get a lot of nasty looks from my team whenever I complained about how bright the sun was. It WAS really bright. âïž
Even though I was hundreds of miles away, I still had a pulse on what was happening in the practice. I was able to scan the numbers to get an idea of the progress we were making towards our quarterly goals, and put out any fires or remove obstacles standing in the way of my teamâs success.
ðð«ðððð ðð§ð ððð«ð€ðð ð ðð«ðððð¢ðð ðð¡ðð ðð¬ ððšð ððð«ð¬ðšð§ðð¥ð¢ðð² ðð«ð¢ð¯ðð§
Iâve marketed the practice not around me, or my associates, but around our patients. âšThey are the stars.âšCreating marketing that highlights the quality of care, the level of expertise, and the techniques we specialize in, means that my constant presence is not required.
These 3 simple things make my new Snowbird lifestyle possible. ð¹
If youâd like me to personally look over your online presence go to: www.ContentIntoPatients.com and schedule your one-on-one Strategy Session. Then join me in Miami. Itâs literally 75 degrees every day. ð
#DRNICKSILVERI #LVRGMEDIA #CHIROPRACTICMARKETING
ð°âð ðððð!! What did I miss?
ðð§ð ðšð ðð¡ð ðð¢ð ð ðð¬ð ððð€ð-ðð°ðð²ð¬ ðð«ðšðŠ ðð¡ð¢ð¬ ð©ðð¬ð ð²ððð« ð¢ð¬ ðð¡ðð ðšð®ð« ð¬ðð«ðððð ð² ðšð ðð«ðððð¢ð§ð ððšð§ððð§ð ððš ððð ð¯ðð¥ð®ð ððš ðšð®ð« ððšðŠðŠð®ð§ð¢ðð² ððððð!
Shutting down for a month didn't adversely affect us because we had built a relationship that could survive global upheaval.Â
The best time to plant a tree is 20 years ago, the second best time is ððððð.
If youâd like me to personally go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.
Prioritized Paycheck Protection Plan (ð£ð°) is in the works! ð¥ð¥
This act, if passed, is great news for Chiropractors ðð¡ð small businesses with 100 people or less!Â
ðð© ð¢ððð£ðš ð®ð€ðª ðð€ðªð¡ð ðð¥ð¥ð¡ð® ðð€ð§ ð ðšððð€ð£ð ððð ð¡ð€ðð£.Â
You must have⊠ð
âïžAlready applied for the first PPP loan
âïžSuffered a 50% loss due to COVID-19
I go into more detail on what this looks like for you!Â
Dr. Nick ð
An ðð«ð§ðð¡ðŠðð¢ð¡ has been passed! ð
Good news for Chiropractors, the PPP has been extended to 24 weeks!Â
In this video, I explain these 3 things (& ðºðŒð¿ð²!)...
ðYou now have 24 weeks to use the loan money
ðPercentages have changed
ðYou now have until Dec 21 to get back to pre-COVID levels
ALSO, there are possible ð¡ððª plans in the works likeâŠ
ðPush for anyone who received less than $150,000 will automatically be forgiven
ðPrioritized Paycheck Protection Program
Listen to learn more!Â
Dr. Nick ð
Has COVID reduced your numbers?Â
Dr. Paul Reed owns ð° ðœð¿ð®ð°ðð¶ð°ð²ð and they havenât stopped seeing patients. Dr. Paul is an incredible Chiropractor with great management skills and created ChiroFEST and coaching program, The Remarkable Man.ð¥Â
Here is a breakdown...
[6:24]Â How to manage COVID
[22:31]Â Partnering with Chiro One
[25:57]Â ChiroFESTÂ
[30:38] The Remarkable Man Challenge
ðLearn more about ChiroFEST here www.chirofest.org and The Remarkable Man at www.remarkablemanchallenge.com
Dr. Nick ð
The Paycheck Protection Program may be getting some changes made to it!
Right now the length of time you have to spend the PPP loan is 8 weeks, ð¯ðð - it may be passed that it will be extended for 16 weeks.Â
A longer time of 16 weeks allows you to use more of the money on utilities, etc. ðð¡ð! This means you have more time to apply for the loan if you already havenât.Â
ðð²ð®ð± ððŒ ðºð ð¯ð¹ðŒðŽ ð https://www.lvrgmedia.com/ppp-loan-forgiveness-for-chiropractors/ ð for more information!
Dr. Nick ð
Hiring the wrong person can result in ð§ðð¢ðšðŠðð¡ððŠ of dollars lost.
Dr. Mark Mouw and Dr. Allen Miner are practice owners with multiple practices. Chiro Match Makers was created to help practices hire the RIGHT fit. In this interview, we talk about Chiro Match Makers, how the wrong hire can affect a practice, & more.
ð©Here is a breakdownâŠ
[1:15] Chiro Match Makers
[2:47] Different types of associates
[13:17] Emotions & hiring
[21:11] D.C and C.A hiring
[26:32] Why you need Chiro Match Makers
Dr. Nick ð
Writing a book for your practice and to serve the Chiropractic message creates new patients. Dr. Marcus Chacos, Chiropractor, published author of, âThe Arthritis Solutionâ and business partner for our ððð program ðAuthor Mastery goes through the why behind book writing, the process, and Author Mastery!
Here is a breakdown of the interviewâŠ
[6:10] The value of writing a book
[12:10] How a book creates reciprocity
[22:53] Process of finishing a book
[39:30] Elements of Author Mastery
Dr. Nick ð
Writing a book for your practice and to serve the Chiropractic message creates new patients. Dr. Marcus Chacos, Chiropractor, published author of, âThe Arthritis Solutionâ and business partner for our ððð program ðAuthor Mastery goes through the why behind book writing, the process, and Author Mastery!
Here is a breakdown of the interviewâŠ
[6:10] The value of writing a book
[12:10] How a book creates reciprocity
[22:53] Process of finishing a book
[39:30] Elements of Author Mastery
Dr. Nick ð
GOOD NEWS! We have been waiting for the loan forgiveness application and itâs out! I hopped on to break down the basics and answer questions regarding the loan forgiveness requirements. Know as much information as possible so you get everything forgiven!Â
[5:54] Payroll in the 8 weeks
[11:00] What is in the payroll amount
[15:19] Representations and certifications you need to make
[18:20] Part time employees on payroll & more!
Dr, NickÂ
From the time you received your money, your payroll should be covered to an extent. Â
Once you receive the money, you have 56 days until the period is up. In this video I break down both my Chiropractic office and LVRG's payroll and the PPP loan, and more - including the difference between the covered period and the alternative payroll covered period. Â
Leave you questions in the comments. And, tune into my other videos I will be doing on PPP loan forgiveness!Â
Dr. Nick ð
When applying for PPP loan forgiveness, it is important to know what cost will be covered and what is not.Â
Non-payroll costs can only make up 25% of what you're asking to be forgiven. In this video, I walk through what you can claim forgiveness on and how much dependent on your money received. To help, I use my practice for you guys to have an example.Â
Leave you questions in the comments. And, tune into my other videos I will be doing on PPP loan forgiveness!Â
Dr. Nick ð
There are two types of documentation you will need - documentation you have to turn in and documentation you keep for 6 years.
I break down what documentation you will need. A lot of it comes down to proof you paid the money and tax forms that show you reported it. There are three categories of documents aside from the PPP Loan Forgiveness Calculation Form and the PPP Schedule A neededðPayroll information, FTE, NonpayrollÂ
Tune into my other videos I will be doing on PPP loan forgiveness!Â
Dr. Nick ð
Dr. Stephen Franson, founder of The Remarkable Practice and I dive into the levels of $250,000 to $1 Million, how to build an incredible team and how to build a business that can grow and be passed on! ð¥ðªð² ð²ðð²ð» ðµð®ðð² ððœð²ð°ð¶ð®ð¹ ðŽðð²ðð, Dr. Allen Miner on!
Here is a breakdown of the interviewâŠ
[4:01] Struggles and clarity to get to $250,000
[5:44] You have to focus on your team ð
[5:54] How to hire the right team ð€
[10:30] Assessing A players
[16:39] CEO program
& more!
Dr. Nick ð
If you have hit $500,000 but not $1 million yet, ððŒð ð®ð¿ð²ð»âð ð®ð¹ðŒð»ð². It took Dr. Eric DiMartino years to the $1 million mark! In this interview, we dive into how he runs his practice, why it was easy for him to grow at first & why it took him so long to surpass it.Â
ðHere is a breakdown...
[3:33] The importance of learning
[5:12] How Dr. Eric prepared to build and hit $250,000
[9:00] $250-500,000 took a year and a half!Â
[11:38] Why you arenât hitting $1 mill
& more!Â
Dr. Nick ð
Dr. Cory Frogley is a practice owning Chiropractor and has always loved business, systems, and data. He created BlueIQ - it is a data driven system that tracks your practice and shows your ððð¿ð²ð»ðŽððµð ð®ð»ð± ðð²ð®ðžð»ð²ððð²ð!Â
He joined me for an interview to talk BlueIQ and the impact of COVID-19 on practices! ð·
Here is a breakdown of the interview ð
[3:27] 3 things Chiros should be focusing on
[15:41] COVID Recovery Plan
[32:45] Creating contentÂ
[41:41] All About BlueIQ
Dr. Nick ð
Dr. Jenny Bruck has been a Chiropractor for 24 years in New Hampshire and is the author of 52 Vitality Tools. Head to her websiteð www.SCCVitality.com!
In this interview we focus on what she has incorporated into her practice to keep her team and her patients happy during the COVID-19 crisis.
Here is a breakdown of the interviewâŠ
[7:58] The best thing she did for her practice ð
[15:56] Individual plans with her teamÂ
[23:34] Patient phone calls ð±
[31:02] Content marketing
Dr. Nick ð
Join Joey Coleman and me May 5th at 7PM/CST to learn how to Never Lose A Patient Again! ð
The final stage of the 8 stages of Joey Colemanâs, Never Lose A Customer Again isâŠ.ADVOCATE!Â
You want to get to this stage so your patients advocate for you! ð¥This is the stage that you will start seeing referrals.
Listen to this and the previous stages to know how to keep your patients!Â
ð Go to NeverLoseAPatientAgain.com for more information on our webinar and to register.Â
Dr. Nick ð
Join Joey Coleman and me May 5th at 7PM/CST to learn how to Never Lose A Patient Again!âš
Joey Colemanâs, Never Lose A Customer Again has 8 stages and the 4th is⊠ððð§ðð©ðð§ð! ðŠ
Activate is an important and vital stage in the process. Activate is the moment your patient starts coming for regular appointments.
You have to activate the patient right away. In this video, I talk about ways to do that.
ð¥Go to NeverLoseAPatientAgain.com for more information on our webinar and to registar.Â
Dr. Nick ð
Join Joey Coleman and me May 5th at 7PM/CST to learn how to Never Lose A Patient Again! âš
To give a preview, in this video I talk about ð ðŒð³ ðŽ ðœðµð®ðð²ð when trying to never lose your patients.Â
#1 is the assess phase. Which means ð the first impressions of your practive the patient makes.Â
ð¥Go to NeverLoseAPatientAgain.com for more information on our webinar and to registar. ðð ð¶ð ð® ð°ðµð®ð»ð°ð² ððŒð ðºð®ð ð»ð²ðð²ð¿ ðŽð²ð ð®ðŽð®ð¶ð»! ð¥
Dr. Nick ð
Not having organized systems and fully trained employees can and will hurt your practice. ð¬ It is important in a practice to have systems in place and not recreate the wheel.Â
In this interview Chris Ronzio goes through what it looks like to get your practice where it needs to be with his systems and software Trainual.Â
ðHere is a breakdownâŠ
[6:42] Organize Chaos in businesses
[9:13] Step 1, 2 & 3 to organizing chaos
[22:25] Trainual
[37:51] How Chris does authentic marketing
Dr. Nick ð
Creating content is the #1 marketing tactic Chiropractors, like YOU, should be doing ð¹
ððšð§! Not everyone is fully on board with content creation. And there is one word that I find is the problem and holding some Chiropractors back. ð¬
That is..FRICTION.Â
There are 3 types if friction that hold back content creation
âFriction about what happens before the video
âFriction about what they do with the content
âFriction because the Chiropractor doesnât like being on camera
In this video I talk through what those three types on friction mean and how not to let them affect you!Â
Dr. Nick ð
There is a method to the madness of retaining your patients and Joey Coleman is the guy to teach you!Â
ððð£ððšðŠ Join us for a webinar May 5th at 7PM CST at www.NeverLoseAPatientAgain.com, where we will walk step by step through his 8 step process to create the patient experience of your dreams.Â
Here is a breakdown of the interviewâŠ
[12:18] $0-$250,000 and the two types of Chiros
[20:03] Getting stuck right before $1MILL
[27:17] 1st 100 days
[41:13] 6 ways to communicate
Dr. Nick ð
Dr. Miles Bodzin is the CEO and founder of Cash Practice and is also a Chiropractor. He was originally in school for electrical engineering and changed to Chiropractic school.Â
Here is a breakdown of the interview if you want to jump aroundð
[9:38] How to get to $250,000
[17:10] How the âright personâ grows your practice with you
[20:36] Environment and culture of your business is everything
[32:20] $1Mill and beyond
[40:46] Cash Practice and the 4 pillars
Dr. Nick ð
In this interview with Cameron Herold, we talk about what to do with your business during this time, how to keep promoting and how to even handle business after this passes. ðŠð²ð¿ð¶ðŒððð¹ð, ð±ðŒð»âð ð¯ð¿ð²ð²ðð² ððµð¿ðŒððŽðµ ððµð¶ð.Â
Here is a breakdown of the interviewâŠ
[6:56] Recommendations to those that are closedÂ
[17:30] Thoughts on hiring an office manager and what to look for
[22:38] Acquiring businesses after the pandemic
[29:05] Public Relations and how to be promoting your practice
[37:13] Media and the news
Dr. Nick ð
ðªðŒð¿ðž ððµðŒðð¹ð±ð»âð ðððŒðœ ð²ðð²ð» ð¶ð³ ððŒð ð®ð¿ð² ð³ðŒð¿ð°ð²ð± ððŒ ð°ð¹ðŒðð².
Utilize your time and impact your practice for the better ð¡ð¢ðª! ð¥ð¥ð¥
ð ðŽð¶ðð² ðºð ððŒðœ ð° ððµð¶ð»ðŽð ððŒð ððµðŒðð¹ð± ð³ðŒð°ðð ðŒð»! ð
Here is a breakdown of the listâŠ
[1:55] #1 - You may not have had the time to do this before
[3:29] #2 - Other competitors will be doing this too
[6:05] #3 - You have to be current
[8:01] #4 - Catch up now while you can
Dr. Nick ð
ð¥More questions have been answered about the PPP loan! ð¥
I hopped on to keep you all updated. ð ðµðŒðœð² ððŒð ð®ð¹ð¹ ðµð®ðð² ðð²ð»ð ð¶ð» ððŒðð¿ ð®ðœðœð¹ð¶ð°ð®ðð¶ðŒð»ð ð®ð»ð± ðð² ð¿ð²ð°ð²ð¶ðð² ððµð² ðºðŒð»ð²ð ððŒðŒð»!ð°ð°Â
In this video I go over the two new questions:
âïžDo lenders have to use a promissory note from the SBA or their own?
âïžThe amount of forgiveness for the PPP loan depends on the borrower's payroll cost over an 8 week period, when does that period begin?
Dr. Nick ð