The Book on Chiropractic: Recent Episodes
Jeff Cumro
The Book on Chiropractic takes you behind the scenes of building a successful functional medicine practice with Dr. Jeff Cumro, DC as you review some of the top business, health, and self improvement books out there and how they relate to building a functional medicine practice.
Around 10% of the population is estimated to utilize chiropractic.
We all know this number needs to be higher.
Are you doing your part to take yourself and the profession to the next level?
In this episode of The Book On Chiropractic we focus on a healthcare book, and I think the takeaways are going to blow you away.
What's your next step?
In some ways our profession has done a really good job of positioning itself.
In other regards, we leave a lot to be desired.
In this episode of The Book On Chiropractic we discuss how you can position your practice in a way that is going to get attention - a way that is going to set you apart.
Too many people view chiropractic as a commodity.
What are you doing to change that?
We've been told that time management is the key to living the life of our dreams.
If that were true, why does everyone still say that time is their biggest stressor?
What if you could turn that dogma on its head to reach your goals more quickly?
That's exactly what we discuss on today's episode of The Book on Chiropractic where we review Richie Norton's book "Anti-Time Management".
Momentum is a powerful force.
When it is on our side, we see massive transformations.
When it is working against us, we feel the avalanche taking us downward.
While some people keep momentum rolling in their direction, too many people allow their momentum to slip away. This leads to a continuous back-and-forth, similar to weight in yo-yo dieting.
In this episode of The Book on Chiropractic we go through Gene Hammett's "The Trap of Success". This book will help you structure your momentum in a way that allows those successes to lead to more successes.
Coaches tell us all the time to maximize our efficiency and focus on our goals.
What if that wasn't the best path to success, though?
Are there ways that we could reach our goals sooner?
Are there ways that we could scale it (every extra thing we have to do takes more time, limiting our reach)?
In this episode of The Book on Chiropractic we dive into these questions.
In this episode of The Book on Chiropractic we review Slipstream Time Hacking by Benjamin Hardy.
If you are looking to speed your path to your desired outcome, this episode will help you find the way.
Quantum physics can be messy, but what if you could use it to alter the course of your life?
What if it gave you the productive equivalent of what artificial intelligence is doing for other industries?
What if it could speed the time in which patients saw results in your chiropractic office?
Application of the topics we discuss in this episode will help you improve your patient outcomes, your chiropractic journey and accomplish the ultimate goals you have set for your time on Earth.
Do you constantly feel like you have more to give, but you just can't seem to get over the hump.
In this episode of The Book On Chiropractic we review the book Unlock Your Potential by Jeff Lerner.
This book details some of the ways that our businesses hold us back and provides a lot of value in rethinking how we structure our systems.
If you are the sole chiropractor in your office, or you are seeking to build something outside of your traditional chiropractic office, this episode of The Book On Chiropracitc is going to help you do that in a way that you can get to the next level more easily.
In this episode of The Book on Chiropractic we review "This Book Will Make You Dangerous" by Tripp Lanier.
There's a lot of truth to a person on a mission being dangerous, and this book sets the theme for that.
If you're looking to explode your chiropractic practice, this book has some valuable information.
Get the highlights in this episode of The Book on Chiropractic.
If you've owned your business long enough, you will likely find that you didn't set things up to scale from the beginning.
This leaves you in a challenging position, as changing that structure may not be well received by your staff or your patients.
This doesn't mean that it is impossible to make changes, however.
If you find yourself setting up a new business, or you aren't happy with an aspect of yours (for example, if you can't take a day off without losing revenue), then this episode is meant for you.
A lot of chiropractors that I know want to change the world.
Better yet, most of them have the ability to really make that happen.
The problem - it is daunting. Where do you start?
In this episode, we review the book The Art of Impossible by Steven Kottler.
Not only will this book help get you moving toward whatever goals you have, it also explains a lot of the complex neurology behind going after these goals (hint: you can use that to help your patients reach their goals).
Where will your new possibilities take you?
Ep 015: Illuminate
Are you ready to illuminate your practice? Today, we will be discussing just how to do that with Nancy Duarte's book: Illuminate. The book is all about the 'Innovation Life-Cycle'. You will learn how to create change and light the way for your audiences and help them connect to your business through speeches, stories, ceremonies, and symbols!
Available on all major podcast stations. Just search for 'The Book on Chiropractic' on your favorite app.
Ep 014: Building a Story
Businesses that invite their customers into a heroic story grow. Businesses that don't are forgotten. Marketing is all about building a story that involves your audience and allows them to feel invested in you and your brand. Tune into this week's episode as we dive into marketing for your dream practice!
Available on all major podcast stations. Just search for 'The Book on Chiropractic' on your favorite app.
Ep 013: Epic Content Marketing
If you want to grow your dream practice, then content marketing needs to become your best friend! In today's episode, we will discuss Joe Pulizzi's book, Epic Content Marketing, and his approach to drawing prospects and customers in by creating information and content they actually want to engage with.
Available on all major podcast stations. Just search for 'The Book on Chiropractic' on your favorite app.
Ep 012: Profit First
To turn your practice into your DREAM practice, you should start thinking about profit first. We will be discussing how to do just that as we review 'Profit First' by Mike Michalowicz, in today's episode of The Book on Chiropractic.
Ep 011: Your Best Year Ever
We all want to reach our full potential, but knowing how to do that can be difficult. If you want in on the secrets of being successful, tune into our latest episode as we discuss the book 'Your Best Year Ever', by Michael Hyatt.
Available on all major podcast stations. Just search for 'The Book on Chiropractic' on your favorite app.
Ep 010: Start With Why
Great leaders inspire action! If you want to learn how to inspire action that creates change then this podcast episode is for you! Today we will talk about how to bridge the gap between how and why to create loyalty with your customers.
Available on all major podcast stations. Just search for 'The Book on Chiropractic' on your favorite app.
Ep 009: High Hanging Fruit
The more you know about the people you are targeting, the better off you're going to be. Why? We will dig into this and other proven marketing strategies in today's episode of The Book On Chiropractic!
Available on all major podcast stations. Just search for 'The Book on Chiropractic' on your favorite app.
EP 008: Switch On
Are you ready to make your practice the practice of your dreams? Today's book will help you do that! Switch On by Nick Seneca Jankel will open your eyes to how to thrive as an individual and bring more freedom, consciousness, and mindfulness into your everyday life.
Available on all major podcast stations. Just search for 'The Book on Chiropractic' on your favorite app.
We have the power to create opportunity. It is all about your mindset. Today, we are learning how to master opportunity through Eben Pagan's book 'Opportunity'.
Successful business people all have one thing in common: solid strategies. Today we are going to look to the book Unfair Advantage by Robert Kiyosaki to find the key strategies we all need to follow in order to become better business people.
Changing your mindset from finite to infinite thinking is what will help you move your practice forward. That means learning to look at things like they are changeable with no defined endpoint. The leaders who embrace an infinite mindset build stronger, more innovative, and inspiring organizations that last far into the future.
Today's book is, 'Chop wood, Carry Water'. There are many key points in this book, but one big takeaway is to always look at experiences as an opportunity to learn and grow. Join me as I dive into what that means and how to put it into practice!
Most of us want things to be easy or convenient and skip things that aren't, even if they are healthy for us. We have to consciously come up with things to overcome our subconscious. It's not always easy, but it's possible, and that is what we will unpack on this week's episode of The Book on Chiropractic!
Everyone has heard of the power of mind over matter. This week we are diving into Dawson Church's book, Mind to Matter, to find out just how powerful our minds are!
Welcome to The Book on Chiropractic Podcast! Dr. Jeff Cumro, DC, has spent his career learning all he can about functional medicine and business to help move his practice forward, and now it's your turn. Together, you will break down some of the best books there are on business and practice development to help you make your practice become the practice of your dreams! First up, Stillness is the Key by Ryan Holiday. Make sure to listen to see how slowing down is the secret weapon for charging ahead!
Available on all major podcast stations. Just search for 'The Book on Chiropractic' on your favorite app.