SKUFood Talks: Recent Episodes
Peter Chapman
Insights, proven strategies and real success stories for food and beverage producers and processors. We will help you get more of your food products into more shopping carts more often. SKUfood talks are full of information to help you make your food or beverage business better. Each episode will include practical information you can use in your business right away. The food business is a challenge, we will help you improve relationships with your consumers and your customers. The ultimate goal is to help you get the right sales to grow your business.
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This episode of SKUFood Talks is with Toni Newman. Toni Newman is a five-time award winning business owner and founder of The Innovation Advantage - a company that works with organizations worldwide to design innovative, experience-driven business strategies that drive more customers, more revenue and more growth. Strategies that not only differentiate organizations from their competition but that also significantly strengthen their competitive advantage in the marketplace.
We discuss:
- The concept of innovation
- Where there is room for innovation in the food industry
- How you can make this part of your business
- Determining the ROI for innovation
- Bringing innovation to your retail plan, the plan you have to sell your products
This episode of SKUFood Talks is with Eric Bosveld. Eric leads the Food and Agribusiness mergers and acquisitions advisory practice at SDR Ventures, a middle market investment bank based in Denver, CO. He works with clients in both Canada and the U.S. from his office in London, Ontario. Eric also assists clients with their strategies to drive profit, accelerate growth, reduce risk and accelerate enterprise value. He has extensive experience with Private Equity firms interested in acquiring agribusiness and/or food related companies as add-ons and/or platform investments. Eric has worked on and complete numerous M&A transactions across a wide range of manufacturing, distribution and service related businesses that serve or participate in the agribusiness, horticultural, food and green space industries.
We discuss:
- The decision to sell a business
- When is the appropriate time to start thinking of a sale?
- How you can find the right person to help you
- What should be done to get ready?
- The value an outsider can bring to the transaction
Shelley Balanko,
Ph.D. and Senior Vice President from The Hartman Group
With a first love in understanding people, Shelley relishes her role in guiding business development efforts, fostering client relationships across the food and beverage industry landscape and matching clients' business needs to The Hartman Group's customized solutions-oriented offerings.
Shelley graduated from the University of Windsor with a Ph.D. in Applied Social Psychology. She has a MA in Applied Social Psychology from the University of Saskatchewan and a BA in Psychology from the University of British Columbia.
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This episode of SKUFood Talks is with Peter McLaughlin. Peter has worked his entire career in the food industry. He worked through increasing roles at Loblaw Companies where he ultimately managed over $7,000,000,000 in revenue as President Emerging Business. Peter has had valuable experience on both sides of the desk, working recently as President Interbake division with Weston Foods. He has retuned to his roots in Prince Edward Island where he is operating Anne of Green Gables Chocolates, Moo Moo Grilled Cheesery and Lucky Fox Snack Co. Peter shares insights into the value of really understanding retailers and how it can make a difference to your results.
We discuss:
- The importance of understanding retailers
- Strategies to develop alignment with your retail customers
- How category managers can tell if you customize your offering
- The differences from one category manager to another
- How to deal with difficult category managers
- Developing trust between suppliers and retailers
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This episode of SKUFood Talks is with Paul Armstrong, President of AMCA sales & marketing. Paul has great experience as a food broker and we challenge him to help us understand where the food industry is going in the future.
We discuss:
- The future retail landscape
- Branded products and where they are going
- Control label products and where they are going
- Decision making at retailers in the future
- Products and categories that have opportunities in the future
- The role of food brokers in the future
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This episode of SKUFood Talks is with Paul Armstrong, President of AMCA sales & marketing. Paul has great experience as a food broker and he shares some insights into what brokers do and how to develop mutually beneficial relationships that get more products in the shopping cart.
We discuss:
- The role of a food broker
- How the role of food brokers has evolved
- Finding a food broker
- Developing the relationship between the supplier and food broker
- Fees for food brokers
- Retail coverage
- The ideal principal or supplier
- Maximizing the value from food brokers
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This episode of SKUFood Talks is with Shaun Whynacht, Digital Marketing Specialist for Blue Cow Marketing Inc. a digital marketing agency specializing in working with small to medium sized businesses throughout Canada & the United States.
Links Mentioned In The Show
- Square - Credit Card Payment - www.square.ca
- Wix.com (Website Building)
- Weebly.com (Website Building)
- Blue Cow Marketing - www.bluecowmarketing.ca
Want to Hear the Full Length Episode - Download Here
Where people hop for food is changing. Consumers can find food and beverage products in many places. You want to explore the options with us and find the right place(s) to ensure you achieve the best results. You will hear what you can do today in your business to optimize your results.
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How people shop for food is changing. There are options and how people buy your products can have a real impact on your sales and marketing strategy and your success. Listen for two great tips you can implement in your food business today.
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