The Digital Marketing Apero: Recent Episodes
Thomas Jedelhauser
This show discusses the latest trends in Digital Marketing- from SEO, PPC, Email Marketing, Social Media, E-Commerce, analytics to Automation - with a particular focus on the european Market.
Brands and their struggles with new digital channels
Over the last few years we have seen a constant stream of aquisitons of creator networks and social media accounts by media companies.
These aquisions aim to get them a foothold on platforms such as YouTube, Twitch, Facebook and in Podcasting.
We discuss the chances and pitfalls for Brands and discuss examples from around the world.
Further reading and mentioned examples:
- https://en.wikipedia.org/wiki/SourceFed
- https://en.wikipedia.org/wiki/Rooster_Teeth
- https://www.cnbc.com/2020/02/05/spotify-spot-earnings-spotify-acquires-the-ringer-to-boost-podcasts.html
- https://awfulannouncing.com/online-outlets/spotify-talks-to-buy-the-ringer.html
- https://fortune.com/2020/02/05/spotify-expands-its-podcast-empire-in-its-bid-to-become-the-worlds-leading-audio-platform/
- https://variety.com/2019/digital/news/smosh-studio71-rhett-link-1203201232/
Our Email:
the.marketing.apero@gmail.com
Show notes
- Usage statistics of traffic analysis tools for websites
- Facebook ad revenue tops $16.6 billion
- YouTube is a $15 billion-a-year business
- Alphabet earnings 2019 Ads (page 30)
- The 10 Most-Tracked Google Analytics Metric
We will explore how marketers are able to use gaming to reach their marketing goals.
Sources and relevant articles:
-
Swiss Esports Federation
-
Global amount of gamers
- Revenue of US movie Industry
- Time spend gaming
- Steam hours gamed “hall of shame”
- Mosted played games on steam
- Pew Research: Americans that play video-games
- Product Placement in Games- Examples
- Paper on Product Placement in Gaming
- General view on Product Placement and Naming Sponsorship in games
- Eight times in-game adverts and product placements in games went too far
- A Tool to combine real life products with your game
- Higher engagement with in game brand product placement
- Google Ads: Rewarded adds embedded in Mobile Games
- Agencies to connect with Gaming Influencers 1 | 2 | 3
- Esport Marketing Agency
- Advertisment on Twitch
- Sponsor Indie Developers
- Gun-Licencing for video games
In this episode we will dive into the topic of agile marketing.
We will look answer the question: what is it, why do you want it and what do you need to start.
Further reading and sources:
Broaden your marketing skills to succeed as an agile marketer by Stacey Ackerman
2nd Annual State of Agile Marketing Report by agilesherpas
The Seven rules of Agile Marketing and Agile Marketing Manifesto Explained