Getting a Foot in the Door: Recent Episodes
Bob Akers
Interviews with advertising agency professionals for students who want to know more about how to get their foot in the door.
Gary Doyle, Group Creative Director at Cramer-Krasselt in Chicago, talks about how he landed his first copywriting job and parlayed that into a successful career at Leo Burnett and C-K.
In this episode, Taylor Styduhar talks about what she looks for in student portfolios and the summer internship program at DDB in Chicago
Zach discusses the summer internship program at FCB Chicago, what he looks for in creative portfolios, the process of approval of books, and his role in it.
Mary Therese, or MT as she's called, discusses her various roles at McGarry-Bowen in Chicago, which is part of the Dentsu Aegis Network. While she's been an account executive and creative recruiter, she currently is a recruiter for account and strategy applicants and discusses what she looks for in each discipline.
Ben discusses his summer job driving the Oscar Meyer wiener mobile, how he landed his first job at McGarry-Bowen in Chicago and ended up on the strategic side of advertising, as well as his experience at Energy BBDO. He also discusses what it takes to be a strategist/planner and his advice to students looking to get their foot in the door in that role.
Nicole, a graduate of Loyola University, Chicago's School of Communication, talks about her start in advertising on the account side at Leo Burnett, her experiences at Energy BBDO and Deutsch as well as the cultural differences of working in Chicago versus NY. She also discusses what it takes to get started on the account side of an ad agency and how to deliver strong account service.
Kate talks about how she landed her first job in advertising and how she's continued to be successful as a copywriter at various agencies, what those experiences were like and her advice for students looking to get into advertising..