The Layover Live: Recent Episodes
Simpleview
The award-winning The Layover Live is a bi-weekly podcast brought to you by Jason Swick and the Simpleview Digital Marketing team. It provides actionable destination marketing insights culled from digital marketing experts, destination marketing organization (DMO) professionals, and their own extensive industry research to help you confidently make decisions and take action. Join Jason and the team as they discuss travel and tourism industry topics focused around SEO, content marketing, social media, conversion optimization, marketing automation, digital strategy, analytics, and more.
Digital marketing is constantly evolving … are you on top of the trends? On this episode of the Layover Live, we’re revisiting our pre-year predictions of the trends in tactics, strategies, and technologies that would shape 2024 for destination marketers. Dust off the ping-pong balls, it’s time for another episode of DMO bingo. Don’t miss it!
You can find more insights and the DMO Bingo board here: https://www.simpleviewinc.com/blog/stories/post/layover-live-insights-revisiting-digital-marketing-predictions-for-2024/
Destination marketing is rapidly changing as technology and traveler behavior evolve. How can destination marketing organizations keep up with the endless emergence of new platforms, investments, and tactics? Understanding your digital maturity can help. On this episode of the Layover Live, we’ll explore what digital maturity is, how DMOs can leverage it to strategically improve their digital marketing, and how the free Simpleview Digital Maturity Model provides a framework to measure performance and inspire digital transformation. Don’t miss it!
Despite Google’s plans to sunset cookies in 2024, many marketers are still over-reliant on (or even planning to grow their investment in) third-party cookie-based strategies. With Google’s latest delay of that sunset, destination marketers are safe from that danger — for now. On this episode of the Layover Live, we’re exploring the freshest batch of cookie-related news, the importance of first-party data, and how destination marketing organizations can collect and activate that data to create smarter, more sustainable strategies. Don’t miss it!
75% of marketers still rely heavily on third-party cookies | MartechGoogle Further Postpones Third-Party Cookie Deprecation In Chrome | Search Engine Journal
This week on the Layover Live, we’re diving into the good things that will be brewing in Milwaukee, Wisconsin. Jason Swick and Sandee Jordan highlight the endless insights in store for digital marketers at Simpleview Summit — the industry-leading conference for tourism pros. Tune in for a glimpse at the exclusive unveilings, marketing masterclasses, and more that’s in store for attendees.
Haven’t registered for Simpleview Summit yet? Secure your spot here.
This week on the Layover Live, Jason Swick and Sandee Jordan give you the DMO spin on the latest AI news and content marketing trends. We’re looking at Gemini — Google’s new AI tool — to see how DMOs can leverage it, and the challenges they might face. Tune in to explore some of the latest digital marketing trends, including content and social media. Don’t miss it!
Google Expands Gemini AI Across Its Product Suite from Search Engine Journal
Key Digital Marketing Trends for 2024 from Digital Marketing Institute
This week on the Layover Live, Director of Analytics Paul McLeod joins Jason Swick and Sandee Jordan to peer into their crystal ball to uncover the most compelling predictions for the upcoming year. Learn about emerging trends, digital marketing strategies, game-changing technologies, and even some less-than-likely predictions to help you stay ahead in the ever-evolving digital landscape through this fun-filled game of DMO bingo. Don’t miss it!
This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Digital Media Manager Chris Gonzales for a deep dive into seasonal marketing. They’ll share the strategies, success stories, and essential tips you can use to make marketing magic for your destination this holiday season. Join us to learn how to create campaigns that captivate (and convert). Don’t miss it!
This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Together they dig into the latest trends in digital marketing for DMOs. Learn about leveraging local influencers to sell your destination, short-form video and how to use it on your website, the shifting landscape of digital privacy, and sequenced personalization that converts. Don’t miss it!
This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani and Digital Media Manager Chris Gonzales. Listen as these digital marketing experts dive into the best practices of leveraging paid advertising to help destinations stand out loud and proud to travelers. Learn about choosing the right paid advertising platform, setting the proper budget, creating effective ad campaigns, tips for measuring results, and how to approach new features like Google PMax. Don’t miss it!
This week's article: https://blog.hubspot.com/marketing/buyer-behavior-statistics
This week on the Layover Live, Jason Swick and Sandee Jordan are joined by Managed Services Strategist Shanda Maloney to dive into the world of content marketing for DMOs. Listen in as our experts unearth the most effective methods to distribute content and discuss the multifaceted DMO approaches that reach diverse and global audiences. Don’t miss it!
Article Referenced: https://blog.hubspot.com/marketing/visual-content-marketing-strategy
This week on the Layover Live, Jason Swick is joined by Director of Customer Experience Sandee Jordan and Managed Services Strategist Shanda Maloney to chat about the rapidly changing landscape of social media and its implications for destination marketers. Tune in to learn about the hottest social media platforms and trends, see DMO examples, and hear all about Threads vs. Twitter. Don’t miss it!Article Referenced: https://skift.com/2023/07/17/destination-marketers-head-to-threads-as-twitter-alternative/
This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan to chat about AI (Artificial Intelligence). AI is hot hot hot — tune in to learn how it’s being adopted in the field of destination marketing to analyze data, predict behaviors, and automate tasks. Listen in for examples, benefits, challenges, and more. Don’t miss it!
Article referenced: https://www.nytimes.com/2023/07/18/business/media/ai-advertising.html
This week on the Layover Live, Jason Swick is back for the 201st episode — featuring Director of Analytics Paul McLeod and Director of Customer Experience Sandee Jordan. Tune in for a discussion on Google Analytics 4 and how destination and digital marketers are embracing the changes. We’re also introducing a friendly competition that you won’t want to miss.
Article Referenced: https://searchengineland.com/universal-analytics-processing-data-one-month-on-430025
This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod to discuss how AI is changing the game for digital marketers. Tune in as they discuss exciting changes in the marketing landscape and share tools that are already making a big bang. Don’t miss it!
This week on the Layover Live, Jason Swick is joined by Events Manager Vanesa Zuzuarregui to discuss the can’t-miss happenings at our out-of-this-world Simpleview Summit 2023. Tune in as they discuss pre-conference workshops and activities you’ll want to register for, sessions to attend, and additional info to help you get the most out of this Texas-sized conference. Don’t miss it!
This week on the Layover Live, Jason Swick is joined by Simpleview Digital Strategist Paul Jewkes to discuss creating a culture of collaboration. Tune in as they discuss the need for better cooperation between agencies and technology partners and share systems they use to get teams focused on DMO goals and objectives. Don’t miss it!
This week on the Layover Live, Jason Swick is joined by Director of Analytics Paul McLeod. Tune in as our experts discuss the power and uses of Simpleview’s upcoming Data Engine. Don’t miss it!
This week on the Layover Live, Jason Swick is joined by Satisfi Labs Chief Marketing Officer Danika Wong and Product Marketing Manager Aliona Margulis. Tune in as the group discusses conversational marketing and using AI and chat to turn questions into conversations. Let’s chat about website engagement solutions worth exploring!
Satisfi Labs: https://satisfilabs.com/
Simpleview & Satisfi Labs: https://www.simpleviewinc.com/about-us/partners/satisfi-labs/
Case study: https://www.simpleviewinc.com/blog/stories/post/at-your-service-247-how-visit-austin-uses-ai-chat-to-help-visitors/
This week on the Layover Live, Jason Swick is joined by Digital Strategist Paul Jewkes. Tune in as they discuss ways to avoid costly marketing mistakes that can be made during a downturn and hear how you can position your destination to thrive over the long haul. Don’t miss it!
This week on the Layover Live, Jason Swick is joined by Director of Customer Experience Sandee Jordan. Tune into this festive holiday episode to see how video marketing and short form content are changing the game for destination marketers. They’ll share some of their favorite examples in a fun, award show format. Don’t miss it!
Most Likely to Be Mistaken for a Movie Trailer award
Most likely to bring out Your Inner Rage Award
Most likely to make your business trip feel like a vacation
Most likely to Post a New One Everyday Award
Most Unexpected Endorsement
This week on the Layover Live, Jason Swick is joined by Digital Strategist Star Gilani. Tune in to learn five digital marketing trends that our experts say every DMO should be aware of heading into 2023. Don’t miss it!
This week on the Layover Live, Jason Swick is joined by Ben Holman, lead digital media analyst at Simpleview. With the new year right around the corner, tune in as they discuss tips and new features that will help you get the most out of your paid media budget. Don’t miss it!
This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss the insights and findings from the newly released 2022 edition of the State of SEO report — which includes revised content guidelines, a DMO search traffic overview, and advice for Google Analytics 4. Don’t miss it!
State of SEO Report
This week on the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview, and Social Media Specialist Charlotte Inda from Traverse City Tourism. Tune in for this extension of the popular episode, “More Than Just SEO: Content Marketing Success Through Storytelling,” where they discuss the importance of repurposing content and why it's a valuable part of any content marketing strategy.
This week on the Layover Live, Jason Swick is joined by Veronica Williams, manager of marketing automation at Simpleview. Tune in as they discuss all things Apple MPP. Learn what they’ve seen since its inception, whether or not open rate is still a reliable measurement, how it's impacting DMO emails, and why now may be the time to shift to new metrics. Don’t miss it!
This week on the Layover Live, Jason is joined by Paul McLeod, director of analytics at Simpleview. Tune in as they discuss resources available to get more insights out of your web data. Watch as Paul and Jason discuss free tools available to you like the Simpleview Insights Hub and the recently launched U.S. Travel’s DMO Digital Performance Dashboard, a collaborative project with Simpleview to help establish true industry benchmarks for web engagement and email. Don’t miss it!
On this episode of the Layover Live, Jason Swick is joined by Sandee Jordan, director of customer experience at Simpleview. Tune in as they discuss how compelling storytelling-based marketing campaigns evoke an emotional feeling with their audience, which then leads to increased engagement, brand loyalty, and hopefully a booking or vacation to your destination. Don’t miss this conversation with a Simpleview expert!
This week on the Layover Live, Jason is joined by Sydney Walter, digital media analyst at Simpleview. Tune in as they discuss doubling down on search, how you can leverage the data from your search campaigns to expand reach in other channels, the concept of Zero Click searches, and how new legislation may be coming that could affect Google search results. Don’t miss it!
This week on the Layover Live, Jason is joined by Simpleview strategic analyst, Star Gilani. Tune in as they discuss some insights derived from a recent survey of destination marketing organizations (DMOs) across North America. The latest data, insights and more on how DMOs are using digital marketing to drive results can be found in the 2022 State of Digital Marketing Findings Report.
This week on the Layover Live, Jason is joined by Simpleview creative experts, Design Director Travis Yewell and Art Director Andrea Martinez. Tune in as they discuss the differences between visual identity and branding, how to decide which one your destination needs, and how these creative details can tie into your DMO’s digital marketing.
This week on the Layover Live, Jason is joined by Rebecca Engum, executive director at Great Falls Montana Tourism. Tune in as they discuss “We’re No Dam Experts,” the DMO’s podcast that Rebecca hosts. They will also offer advice for other destinations looking to dip into podcasting.
This week on the Layover Live, Jason is joined by Alison Brooks, director of destination experience & advocacy at Visit Mesa, to chat about all things accessibility. Tune in to this timely episode on Global Accessibility Day to hear how Visit Mesa has taken its efforts to the next level.
This week on the Layover Live, Jason is joined by Nan Marchand Beauvois, senior vice president and membership and industry relations of GM ESTO at U.S. Travel Association. Tune in as Jason and Nan discuss National Travel and Tourism Week — a time to recognize the future of travel and the critical role our industry will play in helping communities recover, fostering sustainability, and reconnecting travelers in the U.S. and around the world.
This week on the Layover Live, Jason is joined by Derek Bombeck, sales development manager of sports markets at Lincoln Convention and Visitors Bureau. Tune in as Derek gives an overview of Lincoln CVB’s success in sports tourism, including what marketing campaigns they use and how they measure the economic impact of sporting events.
This week on a special edition of the Layover Live, Jason is joined by Andreas Weissenborn, VP of research & advocacy at Destinations International, and Christine "Shimo" Shimasaki, managing director at 2Synergize. Tune into this discussion with industry experts as they explore the future of meetings and events and developments with the MINT+ database. We hope this gets you excited for CSSS, where Shimo will present “Beyond the Clutter: Presenting Your Data Insights to Stakeholders.”
This week on the Layover Live, Jason is joined by Simpleview’s very own Event Operations Specialist Shelley Fitzgerald. Shelley is here to give us a rundown of Simpleview Summit 2022 — including what to look forward to and what you can’t afford to miss. Also, learn more about the State of Digital Marketing survey and the Layover State of Digital Marketing Town Hall at Summit.
This week on the Layover Live, Jason is joined by Digital Marketing Manager Steven Totten from Visit Phoenix to talk about diversity, equity, and inclusion in destination marketing. Tune in to learn how Visit Phoenix built DEI into its brand by focusing on the community and shifting its goal to inclusive, authentic, and effective marketing.
This week on the Layover Live, J.M. Eberhardt, chief executive officer at Stroll, joins Jason to talk about content personalization and 1:1 marketing. Tune in to learn how destinations are using apps like Stroll to tailor their marketing efforts to leisure travelers, as well as meetings and conventions.
This week on the Layover Live, Jason is joined by VP of Marketing and Communications Emily Gonzalez and Digital Marketing Manager Meredith Guzy from Visit Mobile. Learn how Visit Mobile utilizes Simpleview's Destination Dashboards as a data-driven strategy to build transparency and trust throughout their community.
This week on the Layover Live, Simpleview's Director of Digital Strategy Aaron Nissen stops by to discuss predictions in 2022 for the travel and tourism industry. Aaron will share what trends he is seeing that DMOs should pay attention to — including travel behavior, group trends, and marketing innovations.
This week on the Layover Live, Director of Analytics Paul McLeod stops by to discuss Simpleview’s Insights Hub year-end round-up. Paul gives an in-depth look at DMO website traffic and the wild ride that this year has been.
Grant Stoltz, Strategic Analyst here at Simpleview stops by to discuss the ever-confusing metaverse. Jason and Grant discuss the recent announcement from Facebook that they are changing their name to “Meta” and why the name change is important. They go into some detail about what exactly the metaverse is and why destination marketers should be paying attention to this rapidly evolving technology.
Ed Harris, CEO of Discover Lancaster joins Jason on The Layover Live this week to talk about some new and innovative ways Discover Lancaster has been marketing their destination. Jason and Ed discuss their recent use of a vendor called Carvertise, what exactly it is, the results Discover Lancaster has seen, and why cars might be better than billboards for advertising.
Jason Holic, VP of Business Applications and Insights at Experience Kissimmee stops by to talk about the ever elusive task of showing a DMO's impact to their community and stakeholders. Jason Holic shares a tool he has created called "The Impactulator" which allows DMOs to easily calculate and share the impact they have had on their communities. The Jasons discuss the origins of The Impactulator, how it works, and how DMOs can start using it to showcase their efforts.
We’re continuing our deep-dive into the world of data and privacy changes this week on The Layover Live as we’re joined by Benoit Grouchko, CEO of Near EU and Global Privacy Officer, and Evan Saunders, VP Global Tourism and Hospitality at Near. Jason, Evan, and Benoit discuss what exactly mobile intelligence data is, how Near collects this data, what the recent privacy updates from Apple and Facebook mean for the collection of mobile intelligence data, and how the Near team has navigated these changes.
Our very own Travis Yewell, Associate Creative Director, and Michele Barnes, Senior CRO Analyst, join Jason this week to tackle the complex world of UX. Jason, Michele, and Travis discuss what exactly UX is, how good UX can build trust with travelers, and how destination marketers can make sure they're making proper UX choices for their website.
Kim Murden, Tourism Manager for Chesapeake Convention & Visitors Bureau, joins Jason this week on The Layover Live to talk about how they've found a niche market and created the all-new Paddle the Peake campaign around it. Jason and Kim discuss how the Paddle the Peake came to be, some of the results they've seen so far, and what the future of this campaign might look like. As always they also share some advice to fellow destination marketers out there.
This week on The Layover Live, our very own strategic analyst, Grant Stoltz, joins Jason to talk about some common mistakes you may be making with your data that can lead to poor marketing decisions. Jason and Grant discuss what exactly these mistakes look like, how direct traffic to a site may not be as it appears, and they share some aspirational and tactical advice to destination marketers.
Our very own Veronica Williams joins Jason this week on The Layover Live to talk all about upcoming privacy changes from Apple and how that might affect your email marketing. Jason and Veronica discuss what exactly is happening with some of the updates Apple recently announced, who those changes are going to affect, how these changes will affect open rates, and what destination marketers need to know to navigate these changes.
Zeek Coleman, Senior Director of Product Marketing at Adara, joins Jason this week to talk about the impending data apocalypse and what destination marketers can do about. Jason and Zeek discuss what exactly is happening in the world of data and privacy, what the recent iOS 14.5 and macOS 12 rollouts may mean for marketers, plus Zeek shares his top tips on how you can stay on top of the ever evolving world of data and privacy.
Leroy Bridges, Vice President, Digital & Communications at Visit St. Pete Clearwater, returns to the show to talk about everything that's happened in the last year you last saw him. Leroy and Jason talk about how SPC navigated the last half of 2020, the new Amazon Prime show that features St. Pete Clearwater, and what is in store for SPC for the remainder of 2021.
Our very own Sandee Jordan and Caroline Dawson join Jason this week on the Layover Live to talk all about how DMOs can be (and should be) marketing to the LGBTQ+ community beyond pride month. Jason, Sandee, and Caroline discuss how DMOs should communicate their destination to LGBTQ+ travelers throughout the year, they share which destinations are doing some excellent LGBTQ+ marketing, and they discuss how DMOs can become more authentic in their marketing to the LGBTQ+ community.
Uwern Jong, Editor-in-Chief of OutThere Magazine, and Rachel Covello, CEO & Publisher, of Outcoast.com, join Jason this week on The Layover Live to talk about DMOs and how they are marketing to the LGBTQ+ community. Jason, Uwern, and Rachel discuss how the LGBTQ+ community is planning travel coming out the pandemic, what DMOs need to be aware of as they are marketing to the LGBTQ+ community, how to properly convey your destination, and much more!
Gathan Borden, VP of Marketing at Visit Lex, returns to the Layover Live almost a year exactly from when he was on last. Jason and Gathan talk about what the remainder of 2020 brought to the Visit LEX team, how they navigated those challenges, and what lessons they learned. Turning towards the future, they talk about what the future of Visit LEX looks like, and Gathan shares some advice for destination marketers out there.
Jordan Musall, Data Intelligence Manager for Hamilton County Tourism, joins Jason this week on The Layover Live to discuss geolocation data and how DMOs can use this valuable data source. Jordan and Jason talk about what exactly geolocation data is, how Hamilton County leveraged this data to answer previously unanswerable questions about their destination, what the Hamilton County Tourism team learned after exploring this data, and what the future of DMOs using geolocation data might look like.
This week on the Layover Live, our very own Amir Muntasser, Director of CMS Development, stops by to talk about the looming search algorithm update from Google and what destination marketers need to know. Jason and Amir dive into what exactly this update entails, how PageSpeed and site performance relate to this update, how to use Google's PageSpeed Insights, and how to keep your site performing its best.
Grant Stoltz joins Jason this week on The Layover Live to talk about the ever-evolving and equally complex world of FLoCs, cookies, and data privacy. Grant and Jason talk about what exactly 1st and 3rd party cookies are, what a FLoC is, and how Google's privacy sandbox plays into all of this. They also discuss how the recent changes by Apple and Google will affect destination marketers and what they can do stay ahead of future changes.
On this international episode of The Layover Live we have not one, but two guests! Codi Bott and Caroline Dawson of Simpleview join Jason this week to talk about the ever-growing social media platform TikTok. Jason, Codi, and Caroline discuss what exactly TikTok is, why it’s just more than lip syncing and dancing videos, and how DMOs can approach using TikTok as part of their marketing initiatives. Plus we share some great examples from DMOs around the world who have been using TikTok to its fullest.
Our very own Briley Peters joins Jason on The Layover Week to talk all about how hotel and accommodations operators have been navigating this last year. Briley and Jason discuss who has thrived during the pandemic, how hotels and accommodations trends have changed over the last year, and what we can expect as we enter recovery and begin looking towards a rebound in travel.
Bill Wishowski, Director of Operations at GoBreck.com joins Jason on The Layover Live this week to talk about how the Breckenridge Tourism Office has navigated and changed their marketing strategy throughout the last year, how they've focused on marketing fundamentals, what they've learned since reopening, and what the future of tourism in Breckenridge looks like.
Our very own Amber Gallegos joins Jason on The Layover Live this week to talk about the myths and misconceptions around evergreen content. Jason and Amber discuss what evergreen content actually is, how DMOs can keep their content fresh, and how to properly “tend your content garden.” Plus Jason and Amber walk through how to conduct a content audit and what do after you’ve completed an audit and how to put a plan in place.
Brian Bossuyt, Executive Vice President & CMO at Pocono Mountains Visitors Bureau joins Jason this week on The Layover Live Jason Swick to talk about the all new Pocono Television Network, a 24/7 television network dedicated to all things Pocono Mountains. Brian and Jason discuss the origins of the Pocono Television Network, how they're measuring success with this new endeavor, and how they're planning and producing new content for this channel.
Our very own Grant Stoltz joins Jason on The Layover Live this week to talk metrics, KPIs, and dashboards. Jason and Grant discuss why now may be the perfect time to revisit your old KPIs and metrics, how to select what your news KPIs should be, and what even a KPI is. Jason and Grant also talk about how you can use your newly created KPIs to their fullest, how to properly display your progress towards goals, and why you need to be a “ruthless killer” of metrics and KPIs within your own organization.
Our very own paid media expert, Ben Holman, joins Jason on The Layover Live this week to talk about what’s ahead in 2021 for the world of paid media. Ben and Jason discuss how data privacy is changing this year and how the recent iOS updates can affect your paid media efforts. They also talk about the recent trends destination marketers should be taking advantage of with their paid media. Plus they discuss how to start planning for the future with your paid media based on the data we’re currently seeing.
Our very own analytics expert, Paul McLeod, joins Jason this week on The Layover Live to discuss the all new Google Analytics 4 (GA4). Paul and Jason talk about the new features in Google Analytics 4 and how destination marketers can take advantage of the new functionality. They also discuss how DMOs can prepare to start using this new platform and where you can learn more about Google Analytics 4.
Our very own Eric Rankin joins Jason on The Layover Live this week to talk about the ever-changing world of data privacy. Eric and Jason talk about new data privacy laws and policies that were put in place last year and what destination marketers need to know to stay out of trouble. They also discuss the death of the 3rd party cookie and demystify acronyms you have have heard like IDFA or AAID. And as always we share some advice to DMOs on how they can best stay up to date on data privacy laws, and how you can make sure you’re following all the current best practices out there.
Evan Trevers from Google and our very own Aaron Nissen join Jason on The Layover Live this week to start the new year off right! Jason, Aaron, and Evan, discuss what lies ahead in 2021 for DMOs and what they should be preparing for. They also discuss the new Travel Insights Hub from Google and how marketers can leverage the information that it provides. Finally, Evan and Aaron share some advice DMOs can use to make the most of the new year.
Our very own Tracy LeGault joins Jason this week on The Layover Live to talk all about Google's search algorithm updates and what destination marketers need to know as these changes roll out in 2021. Jason and Tracy discuss what exactly is being changed in these upcoming algorithm updates, how destinations should be updating their websites, and Tracy shares some SEO tips and tricks to maximize your website's ranking on search engines.
Benny Anderson, Interim Executive Director at Visit Eau Claire, joins Jason this week on The Layover Live to talk about how Visit Eau Claire has shifted their paid media strategy throughout this year. Jason and Benny discuss what data and planning went into relaunching their paid media campaigns, how they’re measuring success, and how they have improved their marketing performance through Facebook Ads.
Andrea Robyns, Marketing Technology Director at Experience Grand Rapids, joins Jason alongside out very own Michele Barnes, Senior CRO Analyst, to discuss content personalization and why it is more important than ever to be delivering personalized content Jason, Andrea, and Michele discuss how Experience Grand Rapids has pivoted their content strategy throughout this year, how they've implemented content personalization on their website, and what the results have been from doing so.
Erin Francis Cummings, President and CEO of Destination Analysts, and our very own Digital Strategist, Katie Cook, join Jason this week on The Layover Live to discuss the recent research Destination Analysts has published around fall and holiday travel trends for 2020. Erin, Katie and Jason discuss what travel sentiment for this fall and holiday season looks like, how travel demand and website traffic relate to one another, how DMOs can take advantage of the increasing interest in holiday shopping, and how DMOs can best support their local markets during the holiday season.
Melissa Gogel, Vice President of Marketing, Tourism and Communications with Visit Phoenix joins Jason this week to talk about the approach Visit Phoenix has taken to start turning their paid media campaigns back on. Jason and Melissa talk about what data and research Visit Phoenix has used throughout this year to guide their strategy, how they’re measuring success from their campaigns, and how other DMOs can approach turning their paid media back on as well.
This week on The Layover Live we’re doing something a little different... We went back to the vault and pulled together some of the best pieces of advice from your fellow marketers have shared over the last several months of the pandemic. We have had the privilege of hosting some of the top leaders of the industry on the show and one thing we have consistently asked our guests is “what advice do you have for your fellow marketers out there?” With all the great advice we received, we have put together some of the top pieces of advice, which hopefully will help you with your own marketing efforts now and in the future.
Heather Walter, Marketing Director of Visit Bucks County, joins Jason this week on The Layover Live to talk about local storytelling. Jason and Heather discuss Visit Bucks County's blog and podcast "From the Locals", how it came to be, what the strategy behind it is, and how they're measuring success from it. Heather and Jason also discuss how DMOs can get involved with podcasts and how to share the stories of their own local partners.
Laura Holmberg, Vice President, Marketing and Industry Communications with the U.S. Travel Association joins Jason this week on The Layover Live to talk about the recently launched "Let's Go There" campaign. Jason and Laura discuss the origins of this campaign, what data the U.S. Travel Association is looking at to monitor travel sentiment, plus they discuss how DMOs and other organizations can get involved with this campaign.
Over very own Katie Cook joins Jason this week on The Layover Live to talk about the power of audio and why audio and podcasts should be a part of your content marketing strategy. Katie and Jason discuss what types of audio marketing DMOs should consider, which DMOs out there are currently doing a great job with audio marketing, and how to get started with creating a podcast.
This week on The Layover Live, we're switching things up as your host Jason, is the one interviewed in this week's episode! Jason sits down with our very own Grant Stoltz to discuss what data marketers should be looking at during the time of recovery, the top 5 strategies to improve your digital marketing, and what DMOs can do to be effective during times of uncertainty.
This week on The Layover Live, Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah and Visit Tybee, joins Jason to discuss all things paid media. Jason and Jeremy discuss how Visit Savannah and Visit Tybee have evolved their paid media campaigns over the last several months, what research and insights they're using, and how they're measuring success with their campaigns.
Jasmyn Goodwin, Interim Vice President of Marketing & Communications with Visit Omaha, joins Jason this week to dive in to the world of creativity and storytelling. Jason and Jasmyn discuss how Visit Omaha has pivoted their marketing campaigns over the last several months and how storytelling has been an integral part of these campaigns. Jason and Jasmyn also discuss who "Bob the Bridge" is and what he means to the Visit Omaha team.
Our very own Veronica Williams joins Jason this week on The Layover Live to talk all things email marketing! Jason and Veronica talk about strategies to still be engaging while sharing informational and utilitarian content through email and how to entertain and delight readers through email marketing. Veronica also shares several DMOs who are doing an excellent job with email marketing and how to improve your own email strategies.
Leroy Bridges Vice-President, Digital and Communications at Visit St Pete/Clearwater, joins Jason Swick on this week's episode of The Layover Live! Jason and Leroy discuss how Visit St Pete/Clearwater's content and social media strategy has changed throughout the pandemic, how to share health and safety messaging, how to handle negative social media conversations, and much more.
Our very own Shanda Maloney and John Freeman join Jason this week on The Layover Live! John and Shanda discuss the destination marketing social media trends they've observed throughout the pandemic and during recovery. They also provide tips and advice on how to promote health and safety using social media, how to handle negative comments, and how to get partners involved, invested and engaged in the your social media initiatives.
This week on The Layover Live, Jason is joined by Jeff Robinson, Director of Marketing at Visit Indy! Jeff and Jason discuss how Visit Indy has been approaching meeting and group sales, how they have changed their marketing throughout the pandemic and what marketing channels have been most effective for them. Jeff also shares what resources and support DMOs should be providing to meeting planners as the industry adapts to the new normal.
This week on The Layover Live, Jason is joined by Amrita Gurney, the VP of Marketing at Crowdriff where she leads a team responsible for brand, content, product marketing and demand generation. Amrita and Jason discuss how DMOs have been using UGC (user generated content) to promote health and safety throughout the recovery, how UGC can be used during local staycation campaigns, and best practices for UGC rights management.
This week on The Layover Live, Jason is joined by Lead SEO Analyst, Erin McNamara to talk all things SEO! Jason and Erin discuss organic search trends we’re seeing right now, what content DMOs should be creating to address health and safety concerns, what areas of your site you may not have considered updating, and what changes Google is making to their search engine algorithm.
This week on The Layover Live, Jason is joined by not one, but two guests; Paul McLeod, Director of Business Intelligence, and Grant Stoltz, Strategic Analyst. Paul, Jason, and Grant join forces to discuss the all new DMO and travel data and insights that are now available through the Simpleview Client Portal. Paul and Grant explain what exactly these brand new data sets are, what some of the most useful charts and visualizations to explore are, and how to turn all of this data into actionable insights?
Interested in seeing how your DMO stack’s up against the industry? Drop us a line at seo@simpleviewinc.com and we’ll create a private dashboard comparing your own data to the DMO industry and even how you compare against your region.
This week on The Layover Live, Jason is joined by Vic Isley, Chief Marketing & Sales Officer of the Bermuda Tourism Authority! Jason and Vic discuss the challenges Bermuda has faced throughout the pandemic, as their only method of welcoming visitors is by air or sea. Jason and Vic also discuss how their marketing strategies have shifted and what the Bermuda Tourism Authority has done to support their local partners while the island was closed for visitors.
This week on The Layover Live, Jason is joined by Steve Paganelli, Group Head of Destination Marketing for the Americas at Tripadvisor. Jason and Steve talk about several topics during this in-depth conversation, including what role DMOs play in travel and tourism recovery, Tripadvisor’s recent COVID-19 travel study, what the five phases of travel recovery look like, and Tripadvisor’s new Travel Safe initiative.
This week on The Layover Live, Jason is joined by Mitch Whitten, Executive Vice President for Marketing & Strategy at Visit Fort Worth! Jason and Mitch discuss how Visit Fort Worth has evolved their strategy over the course of the last several months, what data and insights they have used to make some critical decisions, and what their plans are for working together more collaboratively with their partners in the community moving forward.
This week on The Layover Live we are joined by a very special guest, Evan Trevers, Agency Development Manager at Google! Evan and Jason discuss what Google's outlook on travel recovery looks like, how destination marketers need to adapt, and how marketers can use tools available to maximize their marketing efforts during the time of recovery.
About Evan: Evan is an Agency Development Manager at Google who leads the relationship between Simpleview and Google. He has a wealth of experience in programmatic media including Search, Display, and Video.
This week on The Layover Live, Jason is joined by our very own Michele Barnes! Michele and Jason discuss an article from Dynamic Yield around website website personalization and strategy. Jason and Michele talk about why now it is more important than every to have a website personalization strategy and how to easily implement some quick wins to get started.
This week on The Layover Live Jason is joined by a very special guest, Jennifer Case, VP of Marketing at Traverse City Tourism! Jennifer and Jason discuss a recent article from PhocusWire, discussing how travel recovery is something that every part of the industry will have to contribute towards. Jason and Jennifer also discuss the ways Traverse City has navigated recovery and reopening hurdles and what their plans are for the future.
About Jennifer Case: Jennifer Case is the Vice President of Marketing for Traverse City Tourism, where she works to increase visitation and positively influence the economic impact of tourism for the Grand Traverse area. Jennifer oversees a team focused on advertising, creative, website, social media, publications and public relations.
This week on The Layover Live, Jason is joined by our very own Sam Keithly to talk all things paid media! Jason and Sam discuss an update on the recently announced Google Ad credits and who will receive them, plus they discuss how DMOs can most effectively use their advertising budgets as DMOs begin to turn back on their media investments as travel and tourism begins to recover.
This week on The Layover Live, Jason we’re talking data. And since we’re talking data, there’s no better guest to join us than our very own Paul McLeod, Director of Business Intelligence. Paul and Jason discuss a recent update from Destination Analysts and what recent changes in organic search traffic can tell us about travel and tourism recovery in North America. Plus, Jason and Paul break down some of the new data that will be made available to all Simpleview clients.
This week on The Layover Live, Jason is joined by our very own Sandee Jordan, Director of Content Marketing! Sandee and Jason discuss a recent Forbes article about how travel and tourism marketers can gear up for the reopening economy. They also discuss how destinations should be communicating and engaging with future travelers and local stakeholders through email marketing.
This week on The Layover Live Jason is joined by two very special guests, Erin Francis-Cummings, CEO & President of Destination Analysts, and Matt Clement, Senior VP of Marketing at Arrivalist! Matt and Erin discuss the recent findings from Destination Analysts and Arrivalist and what the recent changes of their data means for travelers and destinations alike.
About Erin Francis-Cummings: Erin Francis-Cummings, President & CEO of Destination Analysts, has spent the last nearly two decades studying travelers from across the globe and translating their evolving, complex, and fascinating behaviors and opinions into marketing insights for Destination Analysts’ 200+ clients.
About Matt Clement: Matt Clement, Senior VP of Marketing at Arrivalist, is a 10+ year veteran of the tourism and gaming industries specializing in marketing strategy, tourism research and destination development. In addition to his time at Arrivalist, Matt has worked in the DMO industry as a member of the teams at Experience Fayetteville and Visit Fort Worth.
This week on The Layover Live, Jason is joined by Seth Spillman, Chief Marketing Officer at the National Cowboy & Western Heritage Museum, which you may have seen from the viral sensation "#HashtagTheCowboy" on social media. Seth and Jason discuss how the National Cowboy & Western Heritage museum have used social media to connect with their audience, even when they can’t visit in person, and how DMOs can use social media to its fullest during this uncertain time.
This week on The Layover Live Jason is joined by another very special guest! We're joined by Justin Bresler, VP of Marketing & Business Development at Visit Denver, who oversees a wide array of marketing operations, including brand & advertising management, interactive operations, social media, public relations, publications and membership.
Justin and Jason discuss an article from Search Engine Land around recent indicators that point to a potential recovery in the near future. Justin also shares how Visit Denver is preparing for the recovery and what they have done in the short term to be a valuable part of their community and support their local partners.
On this episode of the Layover Live, we’re joined by not one, but two guests! Jason is not only joined by our very own Katie Cook, but he is also joined by Gathan Borden from VisitLEX! Gathan Borden is the Vice President of Marketing for VisitLEX, the Lexington Convention & Visitors Bureau, where he oversees the advertising, branding, marketing, public relations, social media, visitor services and web strategies for the city of Lexington as it relates to travel and tourism.
On this jam-packed episode we discuss how Gathan and the VisitLEX team have connected with their audiences during the Coronavirus pandemic, how they quickly pivoted their marketing strategy, and how they have created some of the most unique and creative marketing campaigns we’ve seen.
This week on The Layover Live, Jason is joined by Director of Digital Strategy, Aaron Nissen, to discuss the vast amounts of data that are being published right now and how DMOs can use this data to plan their strategy when looking to the future. Jason and Aaron also discuss Simpleview's new data resource to examine traffic trends across DMO sites, they also explore what DMOs are doing to continue to be valued members of their local communities.
This week on The Layover Live Jason is joined by a very special guest, Joe Vargo from Experience Columbus! Joe is the Director of Interactive Marketing at Experience Columbus where he oversees all digital media, social media, web sites, and internal strategy. Joe and Jason discuss how Experience Columbus has quickly pivoted their marketing strategy, how they have continued to provide value to local partners, and how their team has adapted to working remotely with rapidly changing situations.
On this episode of The Layover Live, Jason is once again joined (remotely) by Katie Cook. Katie and Jason discuss an article from Skift around DMOs who are doing some amazingly creative work during this time of crisis. Jason and Katie also highlight several examples from Simpleview clients who are creating unique and effective ways of supporting their local partners and serving their communities.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined (remotely) by our Digital Marketing Strategist, Katie Cook! Katie and Jason discuss an article from PhocusWire around the rapid changes within the DMO landscape due to COVID-19. In this extended episode, Jason and Katie explore how DMOs are responding in effective and creative ways, but also how you can pivot your marketing strategy during these times with practical advice and examples.
This week on The Layover we're talking about hacking, but not the kind you're thinking of. Shanda Maloney stops by to talk growth hacks for Instagram! Jason and Shanda discuss a recent article from ContentStudio about how to grow your Instagram following with some great strategies.
This week on The Layover Live Jason is joined by Michele Barnes for a chat to talk about...chat. Jason and Michele discuss a recent article from I Am Pop about how marketers can use live chat and chatbots on their landing page to increase conversions and visitor satisfaction.
This week on The Layover Live we're talking funnels and not the kind that you would get at the county fair. This week, Jason is joined by Lela Scott MacNeil to talk marketing funnels! Jason and Lela discuss a recent article from Marketing Land about marketing funnels and how paid search can help feed your the top of your funnel.
This week on The Layover Live, Jason is joined by Paul McLeod to answer a common question; does word count affect a website's organic search ranking? Paul and Jason discuss an article from Search Engine Journal which goes into great detail about how word count can and cannot affect your website's organic search ranking.
This week on The Layover Live Jason is joined once again by Grant Stoltz to talk about an article from Think With Google about the travel customer's path to purchase in 2020. This article highlights a recent study from Bain and Google looking for trends in what consumers are looking for when considering taking a trip.
This week on The Layover, we talking about cookies once again, something Grant may take too literally... Jason and Grant discuss a recent article from DigiDay about Google Chrome's new update and what that means for marketers who may be relying on cookie tracking, or using vendors who use cookies to track users.
This week on The Layover Live, Grant is taking over the host seat and is joined by Sandee Jordan to talk about marketing to multiple generations. Sandee and Grant discuss an article from Natural Intelligence about what marketers need to know about the differences between each generation and how to properly reach everyone from Baby Boomers to Gen Z.
This week on The Layover Live Jason Swick is joined by a very special guest. This week we are joined by Marla Tambellini who is the VP of Marketing at Explore Asheville! Jason and Marla discuss a recent article from MarketingLand about how marketers need to stay agile with their skills in the ever-changing world of digital marketing.
This week on The Layover Live Jason Swick is joined by the newest member of the Simpleview family, Katie Cook! Katie and Jason discuss an article from AdAge about 4 digital marketing tips that DMOs should follow in 2020.
This week on The Layover Live we're back from the holidays and starting the new year off with a very special guest! This week Jason is joined by Marissa Willman from the Greater Palm Springs CVB. You may recognize Marissa from her appearance on the Summit Edition episode of The Layover Live, but she's back to talk marketing trends in 2020 and what DMOs need to know to properly plan for this year.
This week on The Layover Live Jason and Grant talk science and unravel a recent article from MarketingLand around the periodic table of PPC. Grant and Jason discuss what is on this periodic table and what marketers need to know about PPC advertising.
This week on The Layover Live Jason Swick is joined by Director of Business Intelligence, Paul McLeod, to talk about Google's recent algorithm update they're calling "BERT". Jason and Paul talk about this new update, what it means to DMOs and their websites, and how to make the most of this algorithm change.
This week on The Layover Live Jason Swick is joined by Grant Stoltz to talk about TikTok. Jason and Grant discuss this ever-growing platform along with some of the new features available to advertisers who are interested in using TikTok as an ad platform.
This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss an important aspect of SEO - link building. Grant and Jason talk through several strategies presented in a recent article from Search Engine Journal and share which are the most attainable methods for marketers.
This week on The Layover Live Jason is joined by Grant Stoltz to discuss a recent article from Convince and Convert around 8 content trends for 2020. Jason and Grant review these trends and talk about which trends will be the most effective for your marketing efforts in 2020.
This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent announcement from TripAdvisor around their TripAdvisor Connect platform, allowing users to buy co-branded ads from TripAdvisor on Instagram and Facebook.
This week on The Layover Live, Jason Swick is joined once again by Grant Stoltz to discuss how to take your Facebook Ads from invisible to remarkable. Grant and Jason discuss the ways marketers can leverage Facebook's variety of ad types and placements in order to hit their marketing goals.
This week on The Layover Live, Grant takes over as host and is joined by Marketing Automation Specialist, Christopher Rolls to discuss an article around email templates for events. Grant and Christopher discuss some quick wins you can make with your emails and how you can leverage marketing automation tools to ensure your event has a great turnout.
This week on The Layover Live Jason Swick is joined by Grant Stoltz to discuss why marketing everywhere and spreading yourself too thin, might not be the best strategy. Grant and Jason also discuss marketing strategies to help decide where and when to place your marketing collateral.
This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss an article from Marketingland about common mistakes marketers make with their metrics. Jason and Grant discuss was to avoid these common pitfalls and how to properly measure success.
This week on The Layover Live, Jason is joined once again by Grant Stoltz to discuss the often visited, but rarely talked about website Reddit. Grant and Jason discuss what exactly Reddit is and how marketers can benefit from doing research on Reddit and what the pitfalls of posting to the site may be.
This week on The Layover Live we talk about cookies, but not the kind you can eat. Jason is joined by Grant Stoltz to discuss an article from AdAge discussing Google cautioning that blocking cookies can cause more harm than good. Jason and Grant also talk about what marketers need to be aware of due to these changes to cookie tracking.
This week on The Layover Live Jason is joined once again by Grant Stoltz to discuss a recent change to Google Analytics, allowing users to combine their app and website data under one view. Grant and Jason talk about this change and what this means for marketers who are working with an app and a website.
This week on The Layover Live Jason is joined by Erin McNamara to discuss a recent article from SparkToro that more than 50% of Google searches are "zero-click" searches. Jason and Erin discuss what exactly a zero click search is along with what DMOs can do to stay ahead of the changing search landscape.
This week on The Layover Live, we're talking maps of all shapes and sizes. Jason and Grant talk about some new changes announced to Google Maps and how Google is bringing AR to the masses. They also discuss some how destinations can make sure they're ready for these new features.
This week on The Layover Live Jason is joined once again by Grant Stoltz to talk content distribution. Jason and Grant discuss an article from the Content Marketing Institute about how to pick the right kind of placement for your content. Jason and Grant also talk about setting goals for your content marketing initiatives.
This week on The Layover Live Jason is joined by Amber Gallegos to talk content. Amber and Jason discuss the concept of content splintering and how DMOs can use this idea to make multiple pieces of content from a single theme.
This week on the Layover Live, Jason and Christopher talk about a recent article from Content Marketing Strategy Magazine on how AI and automation are changing content marketing. The duo also discusses how AI and automation can help DMOs to be more efficient and strategic in reaching their desired audiences.
This week on The Layover Live we're talking about popups. More importantly, why some popups are good and others, well...aren't. Jason is joined by Hannah Mullenbach to discuss a recent article from the Nielsen Norman Group around how popups should be used on a website and what to do to make sure they don't cause a bad user experience.
This week on The Layover Live we talk social ads and learn that Grant doesn't have a future as a Jeopardy contestant. Jason is joined by Strategic Analyst Grant Stoltz to discuss how the social ad landscape has changed and what marketers need to do in order to adapt to this changing platform.
This week we celebrate GDPR's first birthday! Jason is joined by Sandee Jordan to discuss an article from Act-On that takes a look back on what has happened in the first year in since GDPR has been enacted. They also discuss what DMOs can do to make sure they're still in compliance with the rules of GDPR.
How's that for alliteration? On this episode of The Layover Live, Jason returns to his rightful spot as host and is joined by Shanda Maloney to discuss the importance of social media scheduling and how DMOs can plan their social content effectively. Plus we give some tips on how to determine what content to post on what platform.
This week on The Layover Live we're talking about a bugs! No, not that kind of bug, we're talking about a recent bug discovered in Google's web crawler. Paul McLeod joins Grant Stoltz to discuss what this recently discovered bug means and how it affects destination marketers' websites.
This week on The Layover Live, Grant Stoltz is in the host seat and is joined by Amber Gallegos to answer the common question of "How long should my content be?" Amber and Grant discuss an article from Marketing Muse to clear up whether you should be focusing on content quality or quantity.
This week on The Layover Live we're coming to you live from Simpleview Summit! In this very special Summit edition of the Layover Live, we're mixing things up and bringing two panelists onto the show, Katie Cook from Visit Austin and Marissa Willman from Greater Palm Springs CVB. Katie and Marissa discuss some of the biggest trends happening in digital marketing and give real world examples of how they're navigating the ever-changing world of digital marketing.
This week on The Layover Live we're mixing things up a bit! Grant Stoltz takes the reins as host and is joined by VP of Marketing, Cara Frank, to talk about the quickly approaching Simpleview Summit. Cara and Grant talk about what first timers and Summit veterans alike can expect this year, along with any tips or tricks to make the most of your time in Phoenix.
This week on The Layover Live we're talking about robots...but not the kind you're thinking of. Director of Business Intelligence, Paul McLeod, stops by to talk about bot traffic on DMO websites and how to properly handle them when examining your website's analytics.
This week on The Layover Live we're getting up close and personal with content. Jason is joined by Strategic Analyst, Grant Stoltz to discuss an article from Think With Google around how companies are personalizing video content and how marketers can create multiple creative variations easily.
This week on The Layover Live we're talking about two topics, so no better way to discuss this than two guests! Tracy and Josette stop by to talk about how content marketing can affect SEO and how SEO and content teams can work together to make your overall digital marketing efforts even more effective.
This week on The Layover Live we double down on digital basics! Grant and Jason discuss an article from AdAge about why marketers should focus on digital marketing basics rather than the newest platform or tool. They also talk about what small changes marketers can do to make marketing is more effective.
This week on The Layover Live we're tapping into our emotional side and talking about emotional headlines. Jason is joined by our Digital Content Editor, Amber Gallegos, to discuss an article from CoSchedule about emotional headlines and when marketers should and shouldn't use emotional triggers in their writing.
This week on The Layover Live, we're getting amped about AMP! Jason is joined by Sandee Jordan to discuss Google's recent announcement about AMP for email and how it differs from AMP as we know it today. They also discuss the pros and cons of AMP for email before you decide to go out and use it.
This week on The Layover Live, Jason is joined by SEO expert Erin McNamara. Erin and Jason discuss an article from Marketingland about why you should repurpose your content and how you can do so effectively.
This week on The Layover Live Jason Swick is joined by Marketing Automation Specialist Adam Nutting to discuss an article from Sendly around lead magnets. Adam and Jason discuss how marketers can use lead magnets to build their email lists and how to increase their email engagement through list segmentation and customized email content.
This week on The Layover Live, we're now available as a podcast! Yes that's right, you can now subscribe to the Layover Live as a podcast and get the biggest trend in digital marketing straight to your favorite audio platform each and every week. To celebrate the occasion, Jason is joined by Grant Stoltz to discuss how destination marketers can take advantage of podcasts and even how they can make one of their own.
This week on The Layover Live Jason is joined by social media expert Shanda Maloney! Shanda and Jason discuss an article about Twitter's algorithm from Hootsuite and what Digital Marketers can do do increase their engagement on the platform.
This week on The Layover Live Jason is joined by Lead Analytics Solutions Developer, Daniel Westcott. Jason and Daniel discuss an article around a recent update to Safari which prevents websites from tracking users. They also discuss how marketers can avoid the pitfalls of this update and how to provide a better end user experience.
This week on The Layover Live Jason is joined by Digital Media Analyst Ben Holman. Jason and Ben discuss an article from TechCrunch about a change to Facebook Ads and how they'll show users why they're being targeted. They also discuss what advertisers need to know about these changes and how you can make sure you're using custom audiences properly.
This week on The Layover Live Jason is joined by Greg Evans to talk about digital accessibility. Jason and Greg discuss a recent article around Beyonce (yes, Beyonce) who is being sued for not having an accessible website. They also discuss what DMOs can do to stay compliant with the new changes in the ADA laws.
This week on The Layover Live, things are getting dangerous. Jason is joined by Michele to discuss an article from the Neisen Norman Group about personalization. Jason and Michele talk about what the dangers of overpersonalization are and how to avoid some of these pitfalls.
This week on The Layover Live Jason is joined once again by Samantha Keithly to talk PPC. Jason and Sam discuss the recent Verizon-Microsoft media deal and what that means for marketers. They also talking about the underutilization of Bing Ads and how that can be a great way to reach your audience.
This week on The Layover Live, Jason and Paul talk about cards! No...not the kind of cards you're thinking about. Jason and Paul discuss an article from 9to5Google about Google's new Activity Cards, which have been slowly rolling out in search, and what digital marketers need to know about these new changes.
This week on The Layover Live we're coming to you from the 2019 Simpleview retreat. With all the planning for the upcoming year we figured there was no better time than to talk about one of the biggest trends out there - Voice Interface. Grant and Jason discuss a recent article from MarTech Today about all things voice, AI and omnichannel marketing.
This week on The Layover Live, Jason is joined by Graphic Designer, Sara Burton. Sara and Jason discuss a great article from UX Design about UX trends in 2019. They talk about everything from designing for healthy user behaviors, to taking an open approach to the way we design.
This week on The Layover Live Jason is out sick! But don't worry, we got you covered. Grant Stoltz is filling in for Jason this week and is joined by Shanda Maloney, Social Media Specialist. Shanda and Grant talk about Instagram's API changes mean to marketers and what you need to know about hashtags and brand mentions.
This week on The Layover Live we look into the magic 8 ball to predict our future. Just kidding. This week Jason is joined by Aaron Nissen to discuss an article from MarketingLand about B2B marketing in 2019. Aaron and Jason talk about what these changes mean for DMOs and what meeting and event planners need to know.
This week on The Layover Live, Jason and Grant discuss a recent article from MarketingLand which details the shift in ad dollars from Facebook News Feed to Instagram Stories. They talk about what this change means for marketers and how you can stay on top of this shift.
This week on The Layover Live we're celebrating our first birthday! To celebrate, we're mixing things up a bit and coming to you from the Dave Ramsey EntreLeadership event in Phoenix, AZ. Since we're at an EntreLeadership event, no better guest than the VP of EntreLeadership for Ramsey Solutions, Sarah Sloyan.
Sarah and Jason discuss what time-starved DMOs can do to manage their time, how DMOs can adapt to change, and how to grow as a leader.
This week on The Layover Live, Erin McNamara's attempt to take over for Jason is thwarted. Aside from overthrowing host positions, Erin and Jason talk about how to identify areas of opportunity for SEO. Additionally they discuss why ranking #1 on Google isn't all that it's cracked up to be.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst, Samantha Keithly. Samantha and Jason discuss common mistakes advertisers commonly make when advertising travel or tourism on Facebook. They also discuss mistakes the Paid Media team has seen and how DMOs can avoid these pitfalls.
This week on The Layover Live we're all sorts of excited about sitelinks! Jason Swick, VP of Digital Marketing, is joined by Director of Business Intelligence, Paul McLeod, who calms down just long enough to talk about Google's changes to sitelinks and what that means to DMOs. Paul also discusses the new State of SEO report which is now available to all DMOs.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by J̶e̶n̶n̶y̶ Michele Barnes, CRO Analyst. Jason and Michele discuss and article from Webiquity about four ways to use personalization in digital marketing. They discuss pitfalls of personalization and what DMOs can do to make their marketing even more effective.
This week on The Layover Live we say goodbye to our friend Google+. Jason Swick, VP of Digital Marketing, is joined by Grant Stoltz, Strategic Analyst, to discuss what Google's decision to shut down Google+ means to DMOs and how the recent data breach has reignited the data privacy and security debate.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Graphic Designer, Sara Burton. Sara and Jason discuss a recent article from AdWeek about data-driven creative and how to avoid the dreaded mass-creative marketing. They also discuss how DMOs can use data to drive their creative efforts to target the right person with the right content.
This week on The Layover Live Jason Swick, VP of Digital Marketing, takes some selfies and talks Instagram with Sandee Jordan, Director of Content Marketing. Jason and Sandee discuss a recent article around Instagram's algorithm changes and what DMOs need to know to maximize their content posted to Instagram.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Strategic Analyst, Grant Stoltz. Grant and Jason discuss an article from Skift about Amazon and Marriott teaming up to test out Amazon Alexa in hotel rooms. They also discuss privacy and what this test means for the future of hotels and voice devices.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior SEO Analyst, Erin McNamara. Erin and Jason discuss an article from Google's blog announcing the new changes to Search Console now that it has "graduated" from beta and how DMOs can take advantage of these new features.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz, and Digital Media Analyst, Grant Stoltz (no, that's not a typo). Grant and Jason discuss Google's recent addition of adding in a third headline to paid search ads and what that means to DMOs.
Just kidding! We'd never fire you, but we are talking about firing your agency of record this week. Jason Swick, VP of Digital Marketing, sits down with Digital Marketing Strategist, Aaron Nissen to talk about an article from AdWeek about replacing an agency of record with a team of specialists.
This week on The Layover Live we're talking pixels (not the kind you're thinking of). Jason Swick, VP of Digital Marketing is joined by Daniel Westcott, Lead Analytic Solutions Developer. Jason and Daniel discuss Facebook's new advanced matching pixel and how DMOs can leverage the new features they're rolling out.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz. Jason and Grant discuss an article around Google's changes to mobile app targeting on the Google Display Network and what that means to DMOs and agencies who may be currently excluding mobile app ad placements.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Content Editor, Josette Arvizu. Josette and Jason discuss a recent article from Marketingland about content marketing tips and how DMOs can use these to maximize their content marketing initiatives.
Is advertising dead? On this week of The Layover Live Jason Swick, VP of Digital Marketing, is joined by our favorite Canadian/Digital Marketing Strategist, Aaron Nissen. Jason and Aaron discuss a recent article from Medium that claims advertising is dead. Aaron and Jason take apart this statement and discuss the shift from mass-market advertising to specific, niche targeting and how digital marketing has helped that shift.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Director of Content Marketing, Sandee Jordan. Sandee and Jason discuss what permission marketing means in a post-GDPR world. They discuss everything from email lists, cookie policies, and content distribution.
Jason is back from Google Marketing Live and he brings some exciting news about Google Ads. Jason is joined by Grant Stoltz, Digital Media Analyst, and they discuss what Google's recent announcement to open up hotel ads means to DMOs and how DMOs or hoteliers can take advantage of this new advertising method.
This week on J̶a̶s̶o̶n̶ ̶S̶w̶i̶c̶k̶ ̶L̶i̶v̶e̶ The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst Ben Holman. Ben and Jason discuss Google's sweeping rebranding of their ad products and what it means to advertisers, publishers, and DMOs.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz. Grant and Jason discuss a recent announcement from Google about new testing features for YouTube Ads and what it means for DMOs.
This week on The Layover Live Jason Swick is back and he's wasting no time getting down to business. Jason is joined by Director of Business Intelligence, Paul McLeod, to talk about some confusion around Google's mobile-first indexing. Paul and Jason talk about what Google's algorithm changes means to organic search traffic and what impact site speed has on your search rankings.
This week on The Layover Live, Sandee Jordan reprises her role as your host and is joined by two of our Marketing Automation Specialists, Adam Nutting and Christopher Rolls. Sandee, Adam, and Christopher discuss why you should clean your email marketing lists, what to look for, and how to make sure you have a spotless email list.
Something is different this week on The Layover Live ... Jason is on a well-deserved vacation, so taking the reigns of your trusty host is none other than Director of Content Marketing, Sandee Jordan. This week, Sandee is joined by Grant Stoltz, Digital Media Analyst. Sandee and Grant discuss a recent article from Simpleview's blog about the implications that GDPR has around digital marketing initiatives and what DMOs need to be aware of to stay compliant.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by CRO Analyst Michele Barnes. Michele and Jason talk about what assisted conversions are and why DMOs should be aware of them when looking at their conversion tracking. Michele also brings up the importance of
The Layover Live is back and coming to you live from our new office! This week Jason Swick, VP of Digital Marketing, is joined by Digital Marketing Strategist Aaron Nissen. Aaron and Jason discuss a recent article from MarTech about how marketers need to pivot to improve performance. They also talk about how DMOs can start applying some of these new technologies to their marketing initiatives.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Senior Digital Media Analyst, Samantha Keithly. Sam and Jason discuss the recent changes Facebook has rolled out in reaction to the Cambridge Analytica scandal and what these changes mean for DMOs.
Scroll on down for this week's episode of The Layover Live! This week, Jason Swick, VP of Digital Marketing, is joined by Director of Account Services, Tim Thurein. Tim and Jason discuss an article from the Nielsen Norman Group about their recent findings around scroll depth on web pages and how it has changed over the years.
News team assemble! The team that brought you The Layover Live @ 5:00 is back! This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Business Intelligence Analyst, Aaron Pickering, in the Simpleview offices this time. Aaron and Jason discuss (without the use of a green screen) a recent story about the U.S. Tourism Office's international travel data collection problem and why it's important to make sure you're asking the right questions when collecting data.
Is more traffic to your site always better? This week on The Layover Live Jason Swick, VP of Digital Marketing, and CRO Analyst, Michele Barnes, discuss how bad traffic can mess with your conversion rate and how to fix it. They also discuss the (not-so-secret) formula to help maximize your conversions.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Senior SEO Analyst Tracy LeGault. Tracy and Jason discuss what Google's change to mobile-first indexing means to websites and how it will affect DMOs and their websites.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined again by Digital Media Analyst Grant Stoltz. Grant and Jason discuss what Facebook's recent launch of their "intent to travel" targeting method and how DMOs can use it to maximize their ad dollars.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Jenny Lamb from Google. Jenny and Jason discuss how Google's suite or products are using machine learning and how you can use machine learning to become a more effective marketer.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Director of Content Marketing, Sandee Jordan. Sandee and Jason discuss what marketing automation is, what it does, and how DMOs can use that to make their marketing more effective.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Lead Analytic Solutions Developer, Daniel Westcott. Daniel and Jason discuss the newly announced Mobile Scorecard and Impact Calculator from Google. We delve into how DMOs can use this tool and what a faster mobile experience means to you and your visitors.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by VP of Product Development, Eric Rankin. Eric and Jason switch things up and start off by answering a question from one of our clients around what General Data Protection Regulation (GDPR) is and how it will affect them. Eric then talks about how DMOs can prepare for the compliance deadline of May 2018.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior SEO Analyst Tracy LeGault and her security entourage. Tracy and Jason discuss what https is and what Google's recent announcement to flag sites as non-secure means to DMOs and their websites.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined once again by Director of Business Intelligence, Paul McLeod. Paul and Jason discuss the explosion of voice search, what that means for DMOs, and how destination marketers can make sure they're optimizing their website content for voice search.
Something is different this week on The Layover Live...This week we're coming to you live from the news room and there's no better person to join us than our very own Emmy award-winning meteorologist Aaron Pickering. Jason and Aaron discuss data visualization and how it not only applies to the weather, but for DMOs as well.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst Samantha Keithly. Samantha and Jason discuss an article from Wordstream about how Facebook's recent changes to their newsfeed algorithm will affect DMOs. They also answer a question from one of our clients about ways to supplement their social traffic.
This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Veronica Williams who is coming to us all the way from North Carolina. Veronica and Jason discuss an article form Target Marketing about how to revamp your email marketing campaigns. They also answer a question from one of our clients about whether or not email marketing is still a viable marketing medium.
This week on The Layover Live we're coming to you live from the Simplevew company retreat! Jason Swick, Vice President of Digital Marketing, is joined by our new Digital Marketing Strategist all the way from Canada, Aaron Nissen. Aaron and Jason discuss an article form Smart Insights about what the top trends in digital marketing in 2018 are and how they can apply to DMOs.
This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by Erin McNamara. Erin and Jason discuss an article form Search Engine Land about the 12 most important SEO metrics. They also answer a question from one of our clients about appropriate lengths of content and how it affects search engine rankings.
This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined once again by Sandee Jordan. Sandee and Jason discuss how VisitScotland has used Stackla and user generated content to help increase awareness and bookings. They also answer a question from one of our friends at R&R Partners about using user generated content on listing detail pages.
This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by Jim Belushi lookalike, Greg Evans. Greg and Jason discuss the hot-button topic of net neutrality and what the recent FCC vote means to consumers, businesses, and DMOs. They also answer a question from one of our viewers about digital marketing platforms in 2018.
This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined once again by Director of Business Intelligence, Paul McLeod. Paul and Jason discuss website links, how they relate to SEO rankings, and when you should use Google Disavow Links tool. They also answer a question from one of our viewers about if you should target your local market using digital marketing.
This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by Senior Director of Account Services, Scott Stanislav. Scott and Jason discuss the new changes Google has made to Google Hotels and explore what that might mean for DMOs now and what that might mean in the future. They also answer a question from one of our viewers about how DMOs can show value their to local partners.
This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined once again by Grant Stoltz. Jason and Grant discuss the new Facebook Local app and explore what implications it might have on DMOs. They also answer a question from one of our viewers about AdWords account structure and what the best practices are.
This week on The Layover Live Jason Swick, Director of Digital Marketing, is joined by CRO Rockstar, Michele Barnes, CRO Analyst. Jason and Michele discuss an article from ConversionXL about tracking your A/B test results within Google Analytics. They also answer a question from one of our viewers about testing changes made to their website.
The Layover Live Episode 4 is here! This week, Jason Swick, Director of Digital Marketing, is joined by Sandee Jordan, Director of Content Marketing. Sandee and Jason discuss when you should trim back content on your website and when you should double-down and add more. We also answer a question from one of our clients about average site performance.
We're back for episode three of The Layover Live! This week, Jason Swick, our Director of Digital Marketing, hosts our friend Jenny Lamb, Agency Development Manager from Google, to discuss their new Google Attribution tool and changes happening with attribution modeling. Plus, we answer a question from one of our clients about video advertising!
The Layover Live is back for week two! This week, Jason Swick (Director of Digital Marketing) and Digital Media Analyst Grant Stoltz discuss the recent AdWords update. And as usual, we answer a question from one of our viewers.
We're kicking off The Layover Live, where we discuss the top article from The Layover each week with an exciting episode! Jason Swick (Director of Digital Marketing) and SEO expert Paul McLeod (Director of Business Intelligence) discuss Google's recent "Fred" algorithm update and if it will affect DMOs. Plus, we answer a question from one of our viewers.