The Marketing Meetup Podcast: Recent Episodes
The Marketing Meetup
The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired.
Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly
Michael talks us through the business case for social media which for so many marketers is a real challenge!
Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.
This session with Andy Lambert and Luan Wise digs deep into how we can leverage social media to help with our B2B marketing.
It will be no surprise that they lean into the human side of marketing but usefully give frameworks and tips on how to do this along with some great examples.
Super useful free, ungated tool from our friends at planable to help you write social media captions and hastags
https://planable.io/ai-tools/?utm_medium=sponsorship&utm_source=themarketingmeetup&utm_content=the-marketing-meetup
Miruna Drogmir is the CMO of Planable, ex-Uber, ex-Orcale and Forbes 30 under 30.
In today's talk Miruna helps us understand how best you can manage social media whether you are in a big team or a one-person company
We were sooooo lucky to visit the team at innocent. Starting off with the social media team we dug into how they manage campaigns, what sort of culture creates the environment for success and how they come up with ideas.This is the first edit from out day at innocent so make sure to sub for more!
Storytelling of data to the rest of your team and senior management - Thierry Ngutegure, Head of Data Insight at SALT
In this special episode, we took the community's AI questions with TMM favourite - Ross Simmonds :)
A wide-ranging, fast-paced, highly enjoyable and practical session with Ross.
As part of our series on helping marketers understand different departments, today's session was all about sales.
Key Takeaways from the Presentation
- Automating Routine Tasks:
- Personalization at Scale:
- Enhanced Data Analysis:
- Building Custom AI Solutions:
- Content Creation and Strategy:
Heather emphasized the importance of effective prompting, which includes three key components:
- Character: Define the role of the AI (e.g., “You are an experienced LinkedIn ghostwriter”).
- Context: Provide background information and specific details (e.g., “I am a UK-based AI trainer looking to create a LinkedIn post”).
- Clarity: Be clear and specific about the task or information needed (e.g., “Write a LinkedIn post about AI applications in marketing”).
- Improving AI-generated Content:
- Handling AI Limitations:
- Data Privacy and Bias:
These insights from Heather Murray’s webinar provide practical guidance for marketers looking to leverage AI in their daily tasks, from automating routine activities to enhancing personalization and data analysis. Effective prompting and an understanding of AI’s strengths and limitations are crucial for maximizing the benefits of these tools.
We headed to Canva's head office for a wide-ranging interview on everything from growth and AI to culture and creativity.
Overview: A deep dive into Seth Godin's perspectives on marketing, empathy, and the evolving landscape of the industry. The conversation explores themes of craftsmanship, the role of AI, environmental responsibility, and actionable insights for marketers.Key Discussion PointsThe Craft of MarketingCraft is about acquiring the skill to demonstrate empathy and produce exceptional work.Importance of joy and satisfaction in creating high-quality marketing materials.Generosity in MarketingMarketing as a means of generosity, not just advertising or hype.Emphasis on empathy to understand and meet customer needs.Marketing EvolutionConvenience as a significant trend and its implications.The impact of media and technology on marketing strategies.AI in MarketingAI’s ability to enhance marketing tasks and its current limitations.The need for marketers to focus on strategic, creative, and empathetic aspects.Environmental ResponsibilityMarketers' role in promoting sustainable practices.The importance of aligning marketing efforts with environmental goals.Purple Cow ConceptThe essence of creating remarkable, shareable marketing ideas.Examples and updated perspectives on what makes a Purple Cow today.Failures and SuccessesInsights from Seth’s career on handling failures and making strategic pivots.The significance of learning from mistakes and adapting accordingly.Marketing EthicsDiscussion on the ethical implications of marketing.Avoiding manipulative practices and focusing on genuine value creation.Notable Quotes"Craft is deciding to acquire the skill to demonstrate empathy to produce something that's better than you could have gotten away with.""Marketing is anything that touches the market. That's the way you answer the phone; it's your pricing; it's the stuff you dump in the river; it's the way your employees feel.""If you're not using this free, always-on, thoughtful assistant (AI) to make your work better when you are doing mediocre work, that's malpractice.""Marketing is generous and positive and important when it opens the door for people to do this generative work that they've wanted to do all along to help them get to where they want to go."Additional ResourcesSeth Godin’s BlogThe Carbon AlmanacRecommended Books: Purple Cow, This is Marketing, LinchpinOutroThank you to Seth Godin for sharing his invaluable insights.Encouragement for listeners to apply the discussed principles in their own marketing practices.Subscribe to the podcast for more insightful discussions with leading marketing experts.Visit The Marketing Meetup for upcoming events and interviews.Instagram: @TheMarketingMeetupLinkedIn: The Marketing MeetupSubscribe: themarketingmeetup.com/newsletterAvailable on Apple Podcasts, Spotify, and all major podcast platforms.
Quick notes from the session (AI generated):
Here are some key takeaways from the talk about the impact of AI on social media:
- AI Integration: AI is extensively integrated into social media platforms. For instance, LinkedIn uses AI in various features like recruitment tools and collaborative articles, while Facebook and Instagram are employing AI for ads and content suggestions.
- Generative AI Focus: The discussion mainly focused on generative AI, which includes technologies like ChatGPT and image generators. These tools use large data models to produce content relevant to specific prompts.
- Ethical Concerns: There are significant concerns about biased data, copyright issues, and social manipulation with AI tools. The outputs of AI are as good as the data they are trained on, which can perpetuate biases.
- AI Tools in Practice: Various AI tools were highlighted that help with social media management and content creation, such as OpusClip for video editing and AltText.ai for generating alt text for images, enhancing accessibility.
- Future Trends: AI is expected to keep evolving, with future trends pointing towards more advanced AI integration in customer service, content repurposing, and data analysis to streamline and enhance social media engagements.
- Best Practices: It’s advised to be transparent about using AI, develop an AI policy for your organization, and keep up with AI advancements to ensure ethical use and compliance with regulations.
This talk offers a comprehensive view of how AI is reshaping the landscape of social media, highlighting both its potential benefits and the ethical considerations that need to be addressed.
Resources
- BBC AI guidelines
- Axios AI+ newsletter
- Ben’s Bites newsletter
Tools
- Magai.co (all chatbots in one place)
- Goblin Tools (helpful tools for neurodivergent folks)
- AltText.ai (quickly generate alt text for images)
- MaxAI.me (AI extension for Chrome and Edge)
- Taplio (content tool for LinkedIn power users)
- Wiseone.io (AI research assistant)
- OpusClip (video editing assistant)
- Originality.ai (AI and plagiarism checker)
AI tool repositories
- There’s an AI for That
- Futurepedia
- Product Hunt
We were lucky enough to travel to Dublin to meet the MD of the EMEA region for Hubspot, Mark Barry.From his rock-star aspirations to the future of marketing. We wanted to know what he thought about Hubspot's positioning, how he viewed leadership, the role of AI in marketing and so much more.Let us know what you think of this style of interview and if you'd like to see more like this.https://themarketingmeetup.com/newsletter/
Join David McQueen as we delve into courage and fear, offering practical advice on how to overcome barriers and take more courageous action.Takeaways:- Discover techniques for confronting and overcoming fears that inhibit personal and professional growth.- Learn how to cultivate a mindset of courage and resilience in the face of challenges.- Gain actionable strategies for stepping out of your comfort zone and seizing opportunities.
Christina is the CMO of the cycling brand Rapha. Her inspiring talk from our Manchester event talked through how diversity is being challenged in the cycling industry through a brand like Rapha.She also gives an actionable framework for how diversity and inclusion can be achieved in any organisation.
To watch the talk head over to https://youtu.be/FmHbX4BOfl4?si=cvwjXWGxl2_x9MbM
And for more of our in-person or online events visit themarketingmeetup.com
- Ellie's experience of getting the most from marketing teams
- How to navigate in a commercial world as a marketing person
- Ideas on how to both manage up and down - even if management isn't in your job title And, of course, taking your questions too
We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways:- Understand how marketing efforts align with a meaningful purpose to drive impact.- Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation.- Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns.Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
Sir John Hegarty, Co-founder and Creative Director at The Garage Soho & The Business of Creativity
Bonus episode!!
With his new book, Million Dollar Weekend, we wanted to tap into how Noah Kagan's mind works and how we can all successfully launch a business.0:00 - intro and doing odd things4:00 - how do you find fun in entrepreneurship?6:40 - how do you get over the fear and roll with the punches12:55 - how do you fight to not create vanilla content19:55 - Strategy vs just doing things 23:00 - test and invest
Today, we’re going to be talking about the step-by-step guide to boosting your customer reviews in 30 days, and by extension, also the easiest way to get thousands of reviews in the long term to help you grow top-line revenues, either for your own business or for your clients.
What are the recent changes to email marketing, and how should you react? - Eman Ismail
Using Whatsapp to help build community, customers and a content goldmine - Anthony Rose, Seedlegals
Andy Lambert’s concept of the six C’s in social media strategy is a masterclass in comprehensive planning.
Andy was part of the founding team in content cal before being acquired by Adobe. 15 years of working in social media and building audiences to drive revenue has given Andy some brilliant insights which he shares in this episode
Please check out Frontify too who were our featured partner for this weeks' session
In my opinion there is no one doing a better job in the world speaking about social media in a grounded way than Sophie right now - so this was a special session and great way to kick off the year.
How to build a marketing budget that gives clarity and gets buy in with Mark Smith and Martin Coyle from SmilingCFO
Why it matters: Market research is a pie; whether you're slicing a small piece or devouring the whole thing, let's make it delicious at every level.
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Beginning: Get a taste of basic methods that don't cost a fortune.
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Intermediate: Savour techniques to dig deeper without digging into your wallet.
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Advanced: Master the gourmet skills of insightful research on a budget.
Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.
Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.
Navigating the world of marketing requires a sharp focus. In this session, Fractional B2B Marketing Director, Wendy Melville shared the tools you need to hone in on what’s essential and steer clear of distractions. As a long-standing, highly valued member of the TMM community, it was absolutely lovely to watch Wendy on the TMM stage. She covered:
✖️ Good vs. bad focus – how to discern strategic paths from shiny distractions.
⏰ Keeping yourself focused – how to manage your time and priorities effectively.
🕴️ Keeping your boss focused – tips for guiding various types of bosses towards a common goal.
👓 Keeping your marketing focused – how to align your efforts with your core value and messaging for consistent success.
For the full write up and YouTube video head over to our website https://themarketingmeetup.com/events/how-to-maintain-focus-with-your-management/
Author of High-Impact Content Marketing, this webinar is with Purna Virji. She’s a Principle Consultant at Linkedin, an international keynote speaker, a coach, a trainer, and she’s WICKED.
Purna took to the stage to share how even on a stretched budget, you can create high-impact content which drives results. She covered:
✖️ How to turn one idea into multiple fresh, unique pieces of high-performing content.
⏰ How to make the most of limited time to create content that actually lands with impact.
🌲 How to create evergreen content that just works, year after year.
Read the session write-up or watch the webinar back here https://themarketingmeetup.com/events/how-to-create-high-impact-content-when-your-resources-are-stretched/
Amongst many exciting and impressive things (like sitting on the TMM board, founding a marketing agency, running a lot, etc.) Max Hoppy is one of the co-founders of The Keynote Club – a place to help marketers get better at public speaking.
This presentation takes a look at why Max believes that most marketing problems aren’t actually marketing problems, and how public speaking can solve a lot of them.
In short, it’s about how marketers can speak with more confidence.
Helen Edwards from Marketing Week's Mini MBA.
Helen talks about how to get wider business buy-in to your marketing efforts so you can get things done, essentially, how to get marketing a seat at the table and decision makers to sign off on our ideas.To avoid being relegated to the ‘colouring-in department’, Marketing must leverage all of the 5 P’s and that means engaging with and getting the support of the rest of the business.To put it simply, to get stuff done you need their buy-in.- Learn what the language of business is, and how to speak it- Find out when to bring in the rest of the team, to help you move forward- Hear practical case studies of when this has been done well before
Vikki Ross, Dave Harland, and Eddie Schleyner took to the TMM stage and what followed was an awe-inspiring, fist-pump-inducing, loud-whooping-filled session.
We laughed, we cried, we gave standing ovations (no, really) as these three wordsmiths explained:
😂 Why it’s far better to be funny than forgettable
🤖 Why human creativity will trump AI chatbots every time
👃 Why the best copywriters are infinitely curious/nosy
You really don’t want to miss the replay of this one
AI – it’s the topic on everyone’s lips. And more specifically, we all want to know how we, as marketers, can use it to help us be better at our jobs, and do a lot more with a little. This webinar was a Q&A between Joe and Billy Jones – VP of Marketing at Hootsuite. They discussed:
🧠 How you can use AI in your marketing activity
🧠 How to write great prompts to get the most out of AI tools
🧠 How to navigate the ethics and legalities of using AI in business
Hannah Williams is an incredibly talented illustrator who attends events and draws what she sees and hears LIVE into the most beautiful visual summaries for companies to keep, use and share.
If you want to see some of those visuals you can watch this episode back on our Youtube channel but I think even without her drawings, you’re going to come away feeling inspired about how Hannah has created a niche business and worked with some huge brands.
Gareth Turner has had an illustrious marketing career to date. With stints at Weetabix, Arla Foods, Heineken and more, he most recently founded Big Black Door – a strategic marketing consultancy which believes that when it comes to growing brands, simpler is better.
In this session, Gareth shared his six-step guide to writing a killer brief and explained why good briefing documents are essential. All of the content Gareth shared in this webinar is available to download on the Big Black Door website here.
Dave Harland is a brilliant copywriter who gets frustrated with the spam he receives via LinkedIn and email. When he's not trying to scam the scammers, he is helping brands write copy that genuinely converts.
Dave is a thoroughly nice chap who gave a very entertaining talk in Manchester. We hope you love it!
Close your eyes and imagine a Q&A session with not one, but two lovely hosts. Now, open your eyes.
For this session, Joe was joined by the wonderful Diane Wiredu – a messaging expert and the founder of Lion Words. Diane spends her days helping SaaS and B2B businesses find their message market fit.
The pair interviewed the bestselling author of Obviously Awesome, April Dunford. April is a consultant and the world’s leading expert on product positioning. She has spent 25 years working as a VP of Marketing at fast-growing tech companies and launching 16 different products to market for businesses large and small.
In this session they investigated:
📞 The importance of the first-call pitch
⚾ How you can tighten up your positioning so that your pitch hits a homerun.
🔑 Making sure you make the most out of your pipeline
Dr Grace Kite is a business economist and the incredibly lovely founder of magic numbers – a company full of data people who have excellent people skills.
In this session, Grace investigated the tipping point between performance and brand spend, to provide us with all important case studies to show when we should be investing in both.
Read on to find out:
- 🔛 When you should switch on both brand and performance (Backed up by data from well-known eCommerce companies).
- 💬 How you can communicate this point to your team and leadership.
- 🕵️♀️ And, how you can then prove that it is all working.
For this session, we had 3 verifiable SEO legends take to the virtual stage.
- Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY.
- Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results.
- Areej AbuAli, is an SEO consultant, the founder of independent agency, Crawlina, and the founder and chief community builder at Women In Tech SEO – a global community for women in the Technical SEO field.
This Q&A panel covered how AI has impacted SEO, and what you can do about it. Highlights included:
- 🧩 Discussing what has changed and what remains the same
- 🧠 Learning how to approach your SEO efforts in this AI world
- 🕵️♀️ Finding out how you can apply it in your own world – particularly if you’re working with little or less than you’re used to.
It was a session full of love and wonderful humans sharing resources and compliments.
Watch the full webinar back above, or read on for the key takeaways.
How to Build a Marketing Strategy that Means More Direction, Less Wasted Spend, and Extra Productivity
A great strategy underpins everything we should be doing as marketers. But, ‘strategy’ is something everyone speaks about, but few tell you how to actually build. In this session we will:
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Define what a great strategy looks like
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Show you how to build one
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And teach you how to implement it in the real world
Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.
Braze - a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Redgate Software - Now hiring marketers!
Storyblok - the only CMS you’ll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.
Klaviyo - Create automated, hyper-targeted messages at scale — for faster, more efficient growth.
Exclaimer - the power to create, control, and deploy company email signatures and fire up a new marketing channel with world-leading email signature management.
[Replay]
This week’s webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn’t really keep up with it. So many emojis, so many brilliant questions.
Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Australia time to outline 10 things that smaller businesses can do to grow and thrive.
We’ve distilled down the key insights below, but for top enjoyment, we recommend watching the session yourself and hearing Mark in action. Be warned – the language is definitely NSFW!
For the final webinar of season 10, we were joined by the ever-lovely TMM community member, Katie Martin.
Fun fact #1 about Katie - her great, great, great grandfather invented the Terry’s Chocolate Orange!
Fun fact #2 - Katie has spent the last 12 years working at innocent - which means she really knows her onions (and bananas) when it comes to marketing, change and growth.
Which is exactly what this session was all about. Over the course of an hour, Katie covered:
🍌 the ingredients needed for embracing change
❓ the importance of curiosity
🌳 why cultivating a growth mindset matters
Katie’s answers to the community questions were just as thoughtful as her presentation, so do give the full thing a watch below, or read on for the key takeaways.
James is the former brand director for Vinted, over their huge period of growth. He also held prominent marketing roles at Google, Uber, and Innocent.
He is an adventurer who clocked 41,000 km over 38 countries on his bike, hiked across Argentina and Norway, kayaked the width and climbed the height of the UK non-stop - for which he was awarded as a fellow of the Royal Geographical Society.
He regularly gets described using words like 'The most informative, thought-provoking and entertaining speaker we've ever had'.
Oh and he’s a really nice chap too.
In this episode, James not only touches on some marketing fundamentals but helps us all realise how we can be better people when turning up to do our jobs.
I think you're going to love this episode!
Marketing Careers: What you need to know about getting to CMO - Jon Evans, The Uncensored CMO
The Barbie marketing team have been doing a BRILLIANT job.
Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their efforts behind the Barbie film, to be released on July 21st.
The attention feels impressive. Barbie had been struggling to remain relevant for quite a while. From her peak in the 90s as the unchallenged queen of the dollhouse, Barbie’s sales saw a sharp drop in the following decades – eight successive quarters of decline was reported in 2015.
Yet by 2021, the brand posted record sales of $1.7 Billion for Mattel. While 2023 started with “profits and revenue had fallen short of forecasts” it feels like momentum is gathering behind the film on social media, at the very least.
But I can’t help shake the feeling that building an entire house and having Margot Robbie showing the internet around it isn’t available to most marketers.
So, here are six principles we can take from Barbie, but applying them in a world that feels a bit closer and available to the rest of us...
Sophie and Olivia have built amazing communities within the marketing industry. In this Q&A session, we find out how they've done it, why they've done it and some of the reasons they've been so successful.
So if you're keen to build your own engaged community online, this is a 'must-listen' episode
“Confidence doesn’t come before doing the scary thing. It comes from doing the scary thing.”
That’s Nausheen I. Chen’s philosophy on public speaking. In fact, that’s Nausheen’s philosophy on speaking, full stop. Whether you’re giving a presentation at work, talking on a zoom call, or you’ve been asked to contribute in a meeting, speaking up and out can be terrifying.
In last week’s webinar, speaking coach, multiple Ted X presenter, and all-round legend, Nausheen, shared her advice on how to speak on camera with more confidence.
She covered:
🛣️ her journey to becoming an executive speaking coach
🔈 why it’s important to project confidence
⭕ how to build positive feedback loops into your speaking opportunities
Conscious creativity: Creativity without costing the earth - Jax Davey and Seb Royce, Neuvo
If Aliens landed on planet earth and walked into a marketing conference, they would be forgiven for thinking that the only companies who engaged in marketing activity was Apple, Patagonia, Nike, and the overlord of our profession was Ryan Reynolds.
Now - I’m not saying the world wouldn’t be a better place with Ryan Reynolds in charge - he is a handsome and talented man. And undeniably these companies smash it in their own ways. But it’s a misnomer to believe that we should all be following their example.
Imagine two friends, Mary and Timmy, standing next to each other by the waterside.
As the sun sets, Timmy starts throwing pebbles into the lake - seeing the ripples spread slowly and calmly across the surface of the water.
Mary isn’t like that though - Mary summons her inner hulk and grabs a boulder, catapulting it into the water nearby. The ensuing waves engulf Timmy’s efforts making him sad inside.
Paul Dyson’s now famous study into the factors that impact ad effectiveness place ‘brand size’ squarely at the top (i.e. if you’re famous - you’re going to land with more impact). According to YouGov 99% of the UK’s businesses are SMEs. While imprecise as a measure, broadly this speaks to the idea that most of us are playing with pebbles - not boulders. Put another way - being a world famous movie actor is not hugely replicable.
Acacdotally this rings true: most marketers I chat to at The Marketing Meetup are sat alone, or in a small team on an industrial estate outside Newmarket (other market towns are available) with single glazing and a boss who sees marketing as either the selling department or crayon department. A far stride from the steel and glass of the Nike’s of the world.
So - what is at our disposal?
Well for the most part while the temptation is to want to chat about sophisticated mass marketing and the long and the short of it, just getting the fundamentals of marketing right puts us at an advantage over most of our competitors in an industry where most of us (including me at the beginning of my career) spent time pinging between tactics.
In essence, what most marketers lack is a proper strategy. But for those with minimal resources - how do we create something that allows us to create a realistic strategy that is actionable and likely to be actually used and not sit in a document? Well, hopefully, this helps…
Thomas Peham is the VP of marketing at Storyblok - a rapidly growing CMS who is on a fascinating marketing journey.
Jordan Schwarzenberger is co-founder of Unboxed, Arcade Media and manager of @Sidemen In today's Q&A he talks about how to build effective collaborations.In this podcast, Jordan Schwarzenberger, manager of The Sidemen, shares how to build incredible collaborations. Jordan has worked with some of the biggest names in the music industry, and he shares advice on how to build relationships with others in the industry.If you're looking to build relationships with others in the industry, be sure to watch this video! Jordan shares some tips on how to build collaborations that will result in success. Whether you're a creator or a marketer, this video will help you find the connections you need to make your dreams a reality!
Amy Elliott is Head of Copy at Lightbulb Media – an agency based in Manchester who provide digital marketing support without the BS.
Amy took to the TMM stage to share an energetic, fun-filled session where she covered the value of individuality in writing, and how to escape the trap of using other people’s templates. It was a mini copywriting masterclass, full of anecdotes, applicable frameworks, and of course, really good words.
Recently I was approached by a micro business about how they could market themselves.
They had little budget to pay for professionals - and it quickly became apparent they were in danger of pinging from one tactic to another.
I see the same thing play out in marketing teams across the land - particularly for those in small or solo marketing teams (I was in that camp for a long time!)
So while I wanted to bang on about 'salience', 'the long and the short of it' and much more - that wasn't their requirement.
So it got me thinking about the minimum marketing strategy I think people create to give purpose and consistency to their work.
And on Friday at 09.30, I'll share how to build it. We'll be ignoring a lot of nuances, but a little strategy is better than no strategy at all.
Marketing is inherently neither good nor bad, but as the general public often remind us, we should always question its purpose and how we use it.
Today's TMM webinar doesn't start from a place of 'look at AI'.
It starts from a place of 'this stuff is big and interesting, now - how can we as marketing humans actually use it to improve our lives?', exploring:
🚀 The basics of AI and how it can benefit your marketing efforts
🚀 Real-world examples of AI in action in marketing
🚀 Practical tips for implementing AI in your marketing strategy
🚀 Future trends and opportunities in AI for marketing
Stop guessing what content and sales messages you think will work to convert customers into sales and instead discover the never-before-discussed-secret to KNOWING exactly what will work to convert customers with laser like precision, so that you can build funnels, content and automations to drive more sales than you could ever imagine.
Andrew and Pete have been dubbed, 'The best content marketing speakers on the planet' and ensure a fast pace engaging talk to change your thinking around marketing and sales forever.
Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Impression - Impression are digital growth specialists, defining and delivering integrated digital strategies that transform market players into market leaders.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Brand Recruitment - An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup.
Redgate Software - Now hiring marketers!
Storyblok - the only CMS you'll ever need. The headless content management system that empowers 100,000+ developers and content teams to create better content experiences across any digital channel.
The man who built a $22 million business, sold it, then gave the money to a foundation: Reflections of a remarkable human - Derek Sivers
On Tuesday morning, Eman Ismail took to the virtual stage for the last of the season 9 webinars.
Eman is a freelance pro, the founder of Eman Copy Co, host of the Mistakes That Made Me podcast, and most recently, the cover star of Freelance Magazine.
The setup for Eman’s session was a guide for how to successfully smash the freelance life.What followed was an hour of practical advice, thoughtfulness, and so much positivity. Eman embodies what we value most at TMM.
Eman’s working story is impressive to say the least. Back in 2018, after a stint in-house at a charity, Eman set up shop as a pen-for-hire - a copywriting freelancer. With a 2-year old son in tow, the first few years were not easy. Eman explains how they cycled through feast and famine mode, figuring out how to make it work. Then, Covid hit, and Eman’s childcare setup went out the window. Now, in 2023, she’s a mama of 2 with a 6 figure copywriting business who enjoyed 7-8 months of self-funded maternity leave and all of the freedom and flexibility to work in a way that works for her family. How did she do it?
Watch the video playback here or read on for Eman’s 6 tips to go from surviving to thriving as a freelancer.
The things I wish I had known when I was 25 - Jon Evans, System1 and The Uncensored CMO Podcast
Kirstie has lived in the social media, agency leader and e-com space for most of her career. She has a great understanding of how to build a marketing strategy that allows you to grow audiences and connections that ultimately turn into paying customers.
With all this experience, we set Kirstie a big challenge, asking her to answer the million-dollar question – “how do you sell on social media?”
That’s a big question. And really one without nuance, there is B2B, B2C, DTC after all… And yet – the amazing Kirstie shared some wonderful strategic points, and then provided some tactical tips, too.
In this webinar Kirstie shares some of the secrets of effective selling on social media.
How to build your profile on Linkedin: Company and Personal Profiles - Lea Turner and Michelle Raymond
This is a guest episode of Humans Come First, the podcast dedicated to putting humans back into the conversation on marketing.
In this episode, Rich Wood and Joe Glover discuss their attitudes to thought leadership, Linkedin, and their approach to producing content for these platforms.
Join renowned marketing expert Professor Mark Ritson in this engaging online talk as he shares his insights on marketing for small businesses. Learn how to effectively reach your target audience, allocate your budget, and stand out in a crowded marketplace.
This is a must-watch for small business owners and marketing professionals looking to boost their marketing efforts. Don't miss out on this opportunity to gain valuable insights from one of the industry's leading voices.
- 00.11 – My company has a website built using Bootstrap framework and we’re finding SEO quite challenging. I am doing the more common work of on-page keyword optimisation etc but am struggling getting too far – any tips? Are there any best practices specifically that I should look at?
- 00.58 – What’s the ONE we thing we should: Do more of. Change. Stop. in an effective 2023 SEO strategy
- 01.48 – What are the first 3 Triage points of SEO, if you had to say start here then do this and this, what would they be?/What are the most important factors to consider when setting up a new website to give you the building blocks to work from?
- 02.19 – If you’re a small business, is there any point at all in using the most popular key words/phrases on your site, as competition from bigger businesses means the likelihood of appearing on the first page is slim. Is it better to solely focus on long-tail key words/phrases?
- 03.23 – The ‘right’ mixture between long- and short-tail keyword targeting, considering budget and resources as well as timeline.
- 04.04 – How can you regularly measure SEO and keep a track of it all? And what data is useful to track for a SaaS business?
- 05.05 – If you are considering a rebrand, but also considering bringing an SEO agency on board to help with lead gen – what should come first? Is there a way to still bring authority to the current website, and ensure that if a rebrand and new website happens, that all the hard work from SEO activities isn’t lost?
- 06.30 – Why should I pay for SEO when I can just pay for Google PPC?
- 07.28 – When is it time to decide to retire old or unsuccessful content?
- 08.24 – What type of content works best for SEO? – short form, long form, blog content, data-led content, video, photo galleries etc
- 09.03 – What is the best way to describe the importance of SEO in a marketing strategy to peeps who don’t understand the mechanics of it.
- 09.46 – What specific data analytics should we be challenging our SEO marketing agencies on for maximum impact 😉
- 11.05 – In modern search, is buying authoritative, high organic traffic websites and redirecting them and keyword mapping them (professionally) still an effective strategy to deliver results. Let’s say I have website A, it’s high traffic and good position in SERPs, but I come across website B, which is similar, should I buy website B and amalgamate them by redirecting website B to website A
- 12.49 – My question is what’s going on here? A search for my client’s URL is returning a title, meta description and site links to another clinic’s site. The title and URL still point to arg.co.nz, but the other site links go to another site altogether.
- 14.12 – Of course an AI question… What are your top tips for embracing AI tools such as ChatGPT to aid the process of creating authentic & well optimised content?
- 15.38 – Scenario: You create a well optimised piece of content that features prominently within the site architecture. Would your recommended next step to improve the ranking still be to build some trusted backlinks to the article or something else? If backlinks, do you have any recommendations?
- 16.18 – First, in managing my own website, if a blog story starts to fall in the rankings on a given keyword, what can we do to disrupt that story to get it going back up? Or should we just give up on that post, and create a new story?
- 17.05 – Second, all my efforts are on earned search. But if I use PAID (which I never do) to get in those top slots, does that help me in the earned, or do I go back to where I was on earned when I stop paying?
- 18.05 – Organic traffic’s declining. Where to start?
Sometimes the things that don't 'make sense' are the things that also send your company into the stratosphere.In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.
Whether it’s a presentation, a speech or a pitch: there are common threads that can be learned to become a better presenter. Join us to find out what they are 🙂
Without meaning to be overly tactical - Tik Tok is a no-brainer for some folks.
Those who work in exciting brands are benefitting from incredible reach and virality. Proper good top of funnel awareness.
But most of us don't work in companies like that.
Most of us work in companies that some (not me, of course) would call... normal. So maybe Tik Tok just isn't for us?
Well... Dan Knowlton is a marketing agency owner - perhaps a company closer to the latter of the two types of company listed above.
And yet over the past six months he seen real, tangible results from Tik Tok.
Today, he'll be sharing his journey - warts and all, about what he's learned from this newest social platform from the perspective of someone in a more 'normal' company - and what you can do about it.
Gymshark: What you’re missing if creativity isn’t part of your business – Jo Bird, Gymshark
Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today.
I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised.
Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.Questions with Mark Ritson About/After the Mini MBA - Mark Ritson
Storytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.
In this session, we'll learn:
🖼 Art - The secret of emotional communications
⚗️ Science - The chemistry & physics behind all great stories
🎭 Drama - Turning presentations into performances
Have you ever felt like getting marketing content out of busy people is like pulling teeth? You are not alone. With even the most well-intentioned colleagues, convincing them to help us to produce content can sometimes feel like talking to a brick wall.
In this week’s webinar, Marisa Crimlis-Brown shares her tried and tested tactics for making content creation feel more like a trip to the ice cream shop, than the dentist chair. We’ve wrapped up the key takeaways below. Let us know how they work out for you!
Side note: It was a pleasure to have Marisa in the hosting seat. She is a wonderful part of the TMM community who always brings positivity and empathy to everything she does. She just started a new job this week, so please do go and wish her some positively lovely congratulations.
Something a bit different for The Marketing Meetup. Today we hear the experience of Richard Tyler of The Willow Tree Foundation.
Richard Cook works in the banking sector: not an industry known for high class social media.
And yet, Monzo bank stands out in the market. Whether it’s embracing Tik Tok or Tweets that get people talking.
So how can you embrace the true essence of social media in industries and companies that aren’t known for it? How can you make a splash when there is every reason not to? And how can you have fun on social media, not just do it for the sake of it?
Richard shares his Monzo journey, but also steps out of his context to offer practical tips for smashing social 🙂
Whether it’s a presentation, a speech or a pitch: there are common threads that can be learned to become a better presenter. Join us to find out what they are 🙂
We’re in a period of change. And as much as change is scary, it’s also a period of opportunity.
There are a bunch of tropes and behaviours we’ve come to accept as marketers, but what if we ask the question ‘what do we actually want to keep?’
Nishma Robb is an incredible leader and Senior Director at Google. Her career puts her in a position of seeing some of the bigger trends in our industry, but also gives her the power to start making decisions on how we behave going forward.
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Neurodiversity should be increasingly on the radar of marketers everywhere because knowing how your customers think and feel is such a big part of what we do.
Gladly, Ellie Middleton is front and centre in shouting about issues of neurodiversity. So what is life like for a neurodivergent marketer and how can we use that experience to our own benefit?
Come and listen to Ellie talk about her experiences, how masking has made her a better marketer, and how teams can support their neurodivergent colleagues.
Issues of sustainability is impossible to ignore, with most companies wanting to be seen to be ‘doing the right thing’.
But sustainability is complex and increasingly nuanced - it’s not a simple thing to say “we are sustainable”. As marketers we can worry we’re ‘greenwashing’ the truth or just paying lip service to issues of sustainability. So in this webinar we will explore:
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What sustainability is and isn’t
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How marketers can avoid greenwashing
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And how to work with your team to produce more sustainable activities
Beau Miles is one of the most authentic storytellers on YouTube. We are HUGE fans. We interviewed Beau to understand more about how he creates such compelling stories from seemingly the most simple ideas.
Over 21% of the UK population report some form of disability that will impact their ability to access digital experiences in a way that suits them.
This is both simultaneously shocking and an opportunity, as a poor customer experience can lead to lost customers.
In this talk, James and Tzveta will focus on:
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The big picture: How can you inspire a shift in corporate towards accessible transformation?
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The small picture: what changes can you practically implement to your digital experience to enable more people to access and understand the information presented?
With huge changes coming in how we, as marketers, measure the success of our online activities, Mary Owusu is once again swooping in to be the hero we need.
In this webinar, we hear:
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What changes Google Analytics 4 is bringing
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What does that mean for you
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And, how to practically implement the right set-up for GA4
Learn everything you need to know about the new Google Analytics 4 including how your business can prepare for the switch.
Storytelling is one of the best ways for marketers to get their message across and Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.
In this session, we'll learn:
🖼 Art - The secret of emotional communications
⚗️ Science - The chemistry & physics behind all great stories
🎭 Drama - Turning presentations into performances
Personal Branding Scaled: The Compound Effect of a LinkedIn Famous Company - Phillip Ossai, OSSAI
How to Create a Successful Daily Routine (Not just like what the influencers make up) - Alice Lyons, Dark Coffee
Market research is one of the most underused tools in the armory of a marketer.
But, finding out what the market wants is a whole skillset in itself - and often, it’s not just as easy as asking them outright.
Vaughan Flood has dedicated his career to helping companies find out what their market really want using quantitative research - even going to the extent of building his own tool, now used by some of the most forward thinking companies in the world.
In this talk, he’ll share how you can find out not just what people are telling you, but also what they’re not through smart market research.
Getting the FD, MD and the wider business fully signed up to the value of marketing can be a real challenge for an in-house marketer or freelancer/agency trying to convince clients to do things ‘the right way’.
But, getting it right will boost your cred, get you enthusiastic support and help you get the budget you need to really make a difference.
So, how do you do it? Bryony Thomas and Rachael Wheatley are outstanding, smart speakers with bags of experience and models to implement today to help get the board, your boss, and the team on board with marketing. We know you'll love this session.
Robin has created numerous companies known for their culture. In this talk, he shares why it's important, and how he did it.
Even in 2022, Linkedin still presents one of the most abundant sources of organic reach for those looking to build their personal or business profile.
And with that comes opportunity. But, that opportunity is fraught with issues of confidence, knowledge gaps on what to be posting, and frankly - making Linkedin a pleasurable experience by knowing how to curate your feed.
Pragya and Lea have walked the walk when it comes to Linkedin - both have established strong personal brands, and their businesses are flourishing as a result.
So, how can you smash Linkedin for yourself or your business too? That’s what this session is all about!
The unknown can be scary and anxiety driving. These can in turn can hamper our ability to problem solve and make good decisions. So, how can we learn to deal with uncertainty?
Sam is partway through a world-first experiment into how to increase Uncertainty Tolerance. This talk is both an insight into how revolutionary ideas can be borne from uncertainty, and key insights, results and takeaways from the experiment itself.
Sophie Miller gets social media.
In the past 2 years, she’s grown a Facebook group of 9k+, 30k on Instagram, 61.1k on her company Linkedin page and 30k on her own personal Linkedin. More importantly - those folks are ENGAGED.
So, in a world that increasingly feels like social media provides very little bang for the buck - what does Sophie do that makes her and her company stand out so much and create a community who genuinely feel part of something?
As marketers, we love to say that data drives many of our decisions, strategies and tactical implementation.
Yet, the reality is for many marketers that we either don’t know how or where to find meaningful data. Even if we do have the raw data: bringing it to life in a way that tells stories that work both internally and externally is a challenge.
Thierry Ngutegure is really, really good at all of this.
He finds and creates data, and then uses it to tell stories that get buy-in from internal teams, or press for his clients. In this session, he’ll share:
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His research methods and sources for data gathering
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How he turns these into stories that create impact internally and externally
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Real-life examples of putting this into practice
In marketing we love change, but what about what won’t? The things that don’t change are the things that we can build strategies for the long term off the back of.
In this talk, the influential and well-known VP of Brand Planning at Jellyfish - Tom Roach, shares 7 unchanging principles of effective communication that are based on how our brains work, not on how specific technology works.
For an understanding of what really matters and a healthy dose of grounded thinking, be sure to make this session!
Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today.
I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised.
Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.
Does being a trained marketer make you a better marketer? Mark Ritson certainly thinks so. That’s why he founded the Mini MBA, possibly the most pervasive marketing qualification in the UK today.
I (Joe) recently completed the Mini MBA and had a great experience. In this session, we ask the good Professor Ritson ten questions that the Mini MBA raised.
Not just for those who have completed the Mini MBA, nor just for those considering it: this will be a chance to glean some marketing knowledge from the UK’s favourite marketing professor.
As marketers, we know the success of our product often hinges on our messaging. The words we use can make the difference between customers getting it — or not.
But with so many things to say, and only seconds to make an impression, it’s a struggle to find the right message. Where do you begin? What really matters to your audience? How can you stand out?
In this webinar with messaging strategist and conversion copywriter, Diane Wiredu, we’ll discover how to create effective messaging that builds your brand and resonates with your audience.
As marketers, we spend our time trying to reach people. We talk about the strategies and tactics to do as much all the time.
But isn't it more important that we resonate with them? That we're not just a pixel on a screen but a reaction created? An emotion stirred? An action prompted.
In this interview with global keynote speaker, host of Unthinkable podcast and multiple times author, Jay Acunzo - we'll explore what it really means to resonate with your audience, and more importantly - how to do it.
In this episode, Joe goes back to basics with the things he wish he had known when he started his marketing career
Sarah Warby has one of the most impressive CVs in marketing. More than that though, she's a clear thinker and a down to earth human being.
Now leading one of the most popular brands in the UK (and increasingly the world) - we asked Sarah to come and speak about her view that happiness breeds success, not the other way round.
When planning digital campaigns, the focus is firmly on the data and rightly so. However, whilst we tend to create strategies based on the data we do have, the data that we don't have can be just as valuable but often gets overlooked.
The reality is, no matter how much we know about our customer, product and channels, all strategies are based on assumptions. In this talk, we will discuss how we can not only identify those assumptions but turn them into optimisation opportunities that will help us improve future campaign performance and ultimately meet our business objectives.
This webinar will give you nine ways to have good, creative ideas.
Because there is nothing worse than a blank sheet of paper and fingers lingering over a keyboard, unsure what to type.
Our guest is Eddie Shleyner, one of the best copywriters in the world today.
His 50,360 Linkedin followers and 28,810 email subscribers would back us up on that 🙂
Ever caught yourself in that moment where the words get stuck in your throat and you don't say the thing you know to be right? Where you can see others join in, and want to, but can't bring yourself to make that step into the group? Or, simply not feeling like you are giving everything you can give through holding back for some reason?
All the while, you see people around you being heard, seemingly enjoying themselves and moving forward.
There are lots of good reasons this could be the case. But confidence... that's one you can do something about.
Kirtsy Hulse has helped tens of thousands of people across the world on their confidence journey. In a sentence, she helps people achieve more than they thought possible. She also happens to be a marketer :)
Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to communication with brands and how brands act, they're also now dictating the stories that brands tell.
Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components of storytelling that will be driving successful brands in the future.
Marketing briefs.
A big part of many of our lives as marketers and possibly the most important document in marketing. And yet so rarely done well, causing big problems from start to finish.
Two Effie award winning marketers, Pieter-Paul and Matt, saw the problem and have done something about it. With the help of Vaughan, they launched possibly the largest study into marketing briefs and the perceptions around them from both side of the briefing table. In this webinar, expect takeaways on:
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What are the biggest problems with marketing briefs
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What's the impact?
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Potential ways to reduce the damage and waste
Brains are bad at buying. They struggle to make even the simplest, most logical decisions. When decisions get tough they won't decide at all, they'll just grind up and do nothing. So how do you, the nimble marketer, get brains to not only make a decision - but make the right decision? Unfortunately most of what modern marketing attempts to do means we make decisions worse for brains...
Looking at advances in neuroscience we'll explore what the brain needs to decide to take action. You'll learn about 5 biases the brain uses like a crutch and what you can do about them to lower the barriers to conversions. By the end of the session you'll be armed with actionable know how to help increase conversions. By the end of the session you'll be armed with actionable know how to help increase conversions and keep brains choosing you.
What are the upcoming trends in social media and digital marketing? Andy Lambert provides the lowdown with a bevy of data!
Mentorship is one of those things that can help really elevate your career and your learning.
But how do you find the right mentor? Approach them? Be a good mentor? How can you be a good mentee?
We've gathered a panel of experienced mentors and mentees to share their experiences on how to make the most out of a mentorship relationship.
In this session Chris shares what semiotics is, why it is indispensable to understand how brands work, how to drive distinction using product category codes, why ‘culture’ is more important than ever and how semiotics closes a gap between what brands THINK they’re communicating and what they’re actually communicating.
The pressure is real for brands to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it's not easy to implement.
In addition to always running campaigns, marketers need to ensure the content they promote is relevant throughout their prospect's buying journey. How does one be always on without having to always be working?
In this session, LinkedIn’s Senior Content Solutions Consultant Purna Virji shares how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.
At the end of 2020, Sophie Cross had an idea. A good old fashioned magazine in a time where the prevailing wisdom is to go digital.
In a few short months, Sophie conceptualised the magazine, targeted an audience, smashed her £12,000 target on Kickstarter, created and edited the magazine and had it land on doorsteps around the world.
How did she do it? This is the story.
Many marketers spend tons of money improving their SEO, creating blog content, investing in digital advertising, and doing all sorts of things to drive loads of traffic to their sites.
But those efforts can fall short for one simple reason: Your website sucks.
We’ve all become comfortable with 2-to-5% website conversion rates, but in reality, that means that 95% of our prospects are slipping through our fingers. CRO is a blend of UX, analytics and psychological triggers you can implement to get people to convert. In this talk, Mary shares the about low-hanging fruit CRO tactics that can drive up conversion rates quickly and effectively.
Matt McKie is the Global Head of Marketing for The Olympic Games, which is in itself... a bit crazy.
In this Q&A, we're going to ask him what he's learned about marketing in a career that has taken him through some of the world's best-known brands (not even hyperbole).
In this talk, Sahana gave a big middle finger to the advice "Fake it until you make it".
As a fellow sufferer of Imposter Syndrome, Sahana knows all too well the voice in your head screaming "Oh s***, what am I doing here? This is a massive mistake."
So shared a tried and tested toolkit of habits ánd exercises to overcome the dreaded Imposter Syndrome throughout your career (with a few tips for managers thrown in for good measure).
It's frustrating not being able to break away from the clutter, to be noticed, to stand out from a sea of competitors.
Everyone is telling you that differentiation is critical, yet no one talks about the HOW.
In this session, 7 submitters were selected for LIVE laser coaching around radical differentiation.
How do you get businesses to buy into big, crazy, chaotic ideas?
Carrie and Steven have worked with companies to put dildos in Easter eggs and put Bernie Sanders on IKEA chairs.
In this talk, they speak through how they get businesses to take the risks they need to, to really disrupt the market.
Eddie Shleyner, Jo Watson & Dave Harland are three of the world's best-known copywriters who also happen to be smashing it on Linkedin. In this friendly chat, they'll share how they do it, and answer your questions 🙂
Sometimes the things that don't 'make sense' are the things that also send your company into the stratosphere.
In this talk, Rory addresses the tyranny of logic and why sometimes, we just need to be a bit more magical.
Confusion, conflict and chaos in the workplace are all a function of your inability to listen effectively. Communication is 50% speaking and 50% listening, yet only 2% of people know how to listen.
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Learn why Listening to the speaker is the wrong place to start communication
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Understand the Four most common barriers to your listening
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Explore the neuroscience of speaking, listening and thinking and its impact on communication.
Creating customer personas is one of the foundational skills of marketers across the world. But through commonality also comes confusion and poor implementation.
Adele has dedicated her attention to ridding the world of terrible personas. In this session, she shows you how.
Storytelling is one of the best ways for marketers to get their message across.
Jeremy Waite has told stories on stages across the world. He’s helped some of the world’s leading figures tell their own.
This fundamental marketing skill is one that can be taught, and in this session, Jeremy will help you learn.
PPC is one of the bedrock channels of any acquisition based campaign. It is, however, fraught with complexities and has the potential to be a cash drain.
In this talk, Anu talks you through how to PPC like a pro.
Purpose: often spoken about – rarely understood or met.
Laura has been doing the hard work of late, establishing what her purpose is, and the brand of her company.
In this session, she’ll share hers, and how you can find your own.
Do you ever wonder how some startups seem to figure out customer acquisition so easily? It seems like one second, you've never heard of them and the next second, they're everywhere you turn.
Asia Matos, CEO and Founder of DemandMaven, walks you through the exact go-to-market process for winning your first 100 customers and discovering your absolute best marketing strategies and channels in the early days.
Marketers… all we do is communicate with other people.
But, there is really skill and nuance found in how we interact on a one to one basis: how we build relationships.
In this session, we investigate what relationship marketing is, and, how to use it to grow your business.
Fiverr are building a brand that is becoming ubiquitous in the world. But, the company remains young.
In this talk, Liron who was employee number 13, discusses the journey and what you can take it from it.
Tim Soulo is the CMO of Ahrefs. In this session, we asked him about the journey of growing Ahrefs to a site that measures its website traffic in the millions – and how you can build traffic to your website too. How do you build traffic to your website – key takeaways: Is SEO for your business? SEO isn’t for everyone. It’s worth asking the question of whether there is enough search traffic volume to even support your SEO efforts. If there isn’t – it might be worth considering prioritising other channels.
On SEO hacks One of the first themes was to “stop looking for magic bullets. That doesn’t exist. SEO happens because you do the work”. Simply put – great things take time, original thoughts, and having the fundamentals right before building great work off the back of this. This was a great point of encouragement to simply slow down. Much of Tim’s success can be pointed to a cumulation of efforts over a long time, rather than quick hacks.
Is your content marketing tied back to the business? Ahrefs have a three-level scoring system for blog posts, and whether the content they are producing is aligned to their business. Every post Ahrefs produce will be aligned against these levels. Ultimately, as marketers, the goal isn’t just to drive traffic, but traffic that converts. Having these levels also enables you to gain greater focus on what you are producing, as you are no longer just producing random bits of content for the sake of traffic, but you’re doing so with purpose.
- Level 3 – The problem you’re writing about is a perfect fit for the product/service you offer. You can tie what you do into the blog post perfectly, and use the content to both establish credibility, but also likely, sell.
- Level 2 – The product/service you offer is a partial solution for the problem you’re writing about, but not critical, as in level three. At this level, you can still speak about your product/service, but it is less well linked into what you are doing.
- Level 1 – At this level, what you’re writing about has a loose tie in to what you sell/offer, but it’s not a close fit. At this level, it would be hard to convert traffic off the back of someone landing on your page – even if it’s good for your traffic stats.
How do you find time for content creation? Creation of content can be seen through two lenses. The first is time ‘spent’ and the second is time ‘invested’. Tim gave the example of a blog post he wrote a number of years ago that required him to get in touch with 500 different people to ask them to share their Google Analytics data, so he could investigate the ROI of guest posting. Years on, this post has still not been superseded at the top of Google for its ranking terms because no one else has put in the same amount of work to create something as valuable. Time invested in content where the author behaves more like a journalist than a copywriter yields results.
How do you convince cynical members of your company of the value of investing in SEO? Simply, then the competition is capturing free results that you are not.
How do you measure the value of SEO? Measurement of the impact of SEO and Content Marketing is not as simple as it seems. Tim points to at least 10 different ways content affect his business, but it would be difficult to attribute success to them. At Ahrefs, they don’t actually measure these things as a result!
Great copy can be the difference between making a sale, or not converting at all. Compelling someone to act, or losing them forever.
Dave Harland has dedicated his professional life to writing great copy: and he does it so well!
In this talk, Dave shares his tips and tricks for writing great copy for social media.
How can you build customer loyalty?
When you treat your customers the same way you treat your closest friends, you unlock this caring two-way relationship that rewards you with trust, love and loyalty.
Marisa found this out for herself when she gave our customers the chance to opt-out of emails about sensitive occasions (like Mother’s Day) in 2019. The response from our customers was unexpectedly huge.
In this webinar, Marisa discusses how when you put the data down, you can start to win loyalty through two way customer relationships.
In the final stages of hypothermia, people often engage in “paradoxical undressing”. As they lose rationality, they feel irrationally hot. They strip off their clothes and hasten their own death. Marketing is not a matter of life or death. Far (so very far) from it.
Yet how we present ideas, how we glorify risk, and dare to talk of being brave is equally as absurd. And ultimately self-defeating.
In this session Giles and Ryan will share:
• How best to present risk vs reward
• How to better communicate the value of creativity
• And share why being “brave” can be a fool’s errand
Podcast listenership has been growing every year for the past few years, and shows no signs of letting up.
Theo Watt and Eve Young co-host the chart-topping Social Minds podcast - now 119 episodes deep.
In this webinar, we explore how to create a world class podcast in terms of production, and the tips and tricks along the way.
Martin George is the Customer Director of Waitrose: in effect heading up the famous supermarket's marketing operations.
And while this role is impressive in itself, it comes after a storied career that has seen Martin in roles as varied as BA to the Post Office.
In this webinar, we hear what a career in our industry has taught him about careers in marketing, the models that have been useful throughout, and getting buy in from the rest of the business on marketing activity.
How do you build a business off the back of a simple newsletter?
David Hieatt is the Founder of Hiut Denim & The Do Lectures. He’s famed for his creativity, and his storytelling. So much so, he’s appeared in a recent Apple ad campaign.
One thing David holds dear is the importance of email marketing to him. In this session, we unpack how David has built his success off the back of his email list.
How do you hack the social media algorithm to stand out? We are living in an age of content overload, fighting for attention against life (and a very different life than we were used to) not just our competitors.
Couple that with Social Networks prioritising people over businesses, it makes it hard for brands to be seen by their audiences. In this talk, Katy shares the latest in Social Media Psychology that will help you to really hack the algorithm.
Is your marketing/sales bucket broken?
There’s a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It’s upside down.
In this session, Bryony Thomas dismantles the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.
How do you get press and build links? Well, we know someone very, very good at that. Enter Carrie Rose of Rise at Seven.
Carrie Rose runs an agency that specialises in just this through creative, amazing ways. In this talk, she’ll unpack her process.
James Routledge is a man on a mission. That mission is to put the world’s first mental health gym’s on the high street and inspire people to work on their mental health proactively, like we do with physical health.
Community is a buzzword for marketers, and it will undoubtedly get stronger in 2021. So, with this in mind, how do you build one that has meaning?
How do you find meaning in your life? What’s the point in all of this? Sherilyn Shackell, of The Marketing Academy, is one of the most impressive people we know. A former recruiter who was living her life for reasons that didn’t line up with her values, a serious illness turned things around.
Today, she heads up The Marketing Academy in UK, Australia and USA providing prestigious development programs; The Scholarship for emerging leaders within Marketing, media and advertising and The Fellowship for CMOs
In this talk, Sherilyn shares her ways to find meaning in your life – especially relevant after a tough year in 2020.
What is the best way to work with a professional video agency, and how do you implement professional video into your marketing mix? We all know the best way to sell a product is to build trust with the purchaser right? The best way to build trust is face to face. With the increasing limitations we are dealt with on a daily basis (leaving us in tiers…) we can’t meet everyone face to face so the next best thing is video.
If Gary’s previous talk (Content 101) was about how to create your own content with a smartphone, Content 102 is the professional stage of adding video content to your marketing mix.
May 2019. Harry wrote his first marketing article. A year and a half later his email list hit 38k. No ads. No connections. No existing audience. The newsletter grew because Harry learnt how to push my content round the internet. In this talk he explains the process.
A strong personal brand is something people say you need all the time, but rarely tell you how.
That’s where Ash and Claudia come in.
Ash was one of the first employees of Social Chain, and was a significant part of the establishment of the personal brand of Steven Bartlett, but also many of the world’s best known CEOs. In this session – he’ll speak through how you can do it too.
We interview Penny Ferguson and Catherine Newman – two people who have dedicated their lives to great leadership, whether that is in theory or practice.
Leadership has never been more important. But what a leader is or does isn’t immediately obvious. Fortunately we have two people who know what to do, and how to do it. In this session, we interview them to find out.
Rand Fishkin, CEO & Co-Founder of SparkToro, has led companies through tough times before. And while this crisis is unique in some ways, there are lessons to be taken from experience in how to respond as marketers, and business owners to Coronavirus (COVID-19). In this comprehensive webinar, Rand addressed some of the challenges facing businesses and marketers alike during this period of change, as well as what marketers can do about it.
Social media is changing all the time, right?
In this session, Kirstie shares 20 recent changes in the social media space that will change your social implementation straight away.
Landing pages. The gateway to your site. The potential difference between someone converting, and the same person never being seen again.
And yet, they're so tricky to get right.
In this session, Hannah takes you through the things you need to know about building badass landing pages, with a live audit too!
Everyone explains that standing out is critical. They get your creative circuits firing. Your future depends on it. Nothing matters more. But how do you actually do it is another story. Yes, there are some books around positioning for brands with big ad budgets or for B2B software companies, but what about the rest? How do you actually do it if the product or service you’re selling isn’t remarkable in itself? How do you actually do it if you want to start small and make just one of your blog posts stand out?
Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including “The Hordes” (me-too copycats that claim to do what you do), “The Giants” (established market leaders who are a “safe” choice) and “The Ghosts” (the invisible but very real option of choosing nothing and sticking to the status quo).
In this session, April teaches you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and bust the Ghosts by leveraging the momentum of trends.
Lee Wilcox and Adam Barrie have built communities of millions on Facebook with On The Tools. They've repeated the trick again on Twitter, Tik Tok and Instagram.
In this time, they've learned a few things about the commonalities across social media platforms, and how to grow an audience on each. He's also, of course, learned a lot about the things that separate them too.
In this webinar, we'll explore both - leaving you with a greater sense of what you need to understand in order to grow a significant and dedicated social media presence.
Responsible for controlling various thought patterns, physical movements, and decision abilities, the brain is one of the most important organs in the human body. It is essential to realise brain health is just as important as physical health. For this reason, we have Jordan Harry, a memory and speed reading coach as well as a public speaking mentor, tell us more about various myths related to brain health and ten life-changing habits by which one can improve brain health.
One of the phrases that passes the lips of marketers across the land regularly is ‘marketing moves so fast’.
This is perhaps no more true than in Social Media, which, as a category has many different pillars, each of which have constantly shifting nuances and features among them. By the end of this session, I hope you’ll leave with a better sense on some of the biggest changes that you need to know about, and some tips on how to adapt.
Making the most of SEO is something we can all relate to trying to achieve. The channel is inexpensive, and it’s effective. But, it's an art that feels shrouded in mystery. Lucky, we have Mary Owusu of Gurubound to help lift some of the mystery.
Using her MAGNET method, Mary walked us through some of the key steps she uses to discover hidden SEO opportunities to boost the traffic of her clients.
COVID has changed everything. But what is it like when you're a marketer, and expected to communicate with patients and staff alike the changes that are going on clearly, while everything is changing around you? It's a huge, daunting task, and one that Sarah Roberts and her team at CUH NHS Trust tackled head on. In this talk, Sarah shares her her learnings from her time as the Head of Digital Communications at CUH, specifically focusing on:
- How did the Trust communicate with humanity?
- How did they build a community spirit when everything is going crazy?
- How do they just deal with the day to day impact - to just stop, think, and breathe from a personal wellbeing perspective?
- How did they give hope and purpose through their messaging and actions?
With the likes of Google and Facebook making it easier than ever for marketers to automate campaigns and carry out testing at scale, it can be all too easy to turn on campaigns and let them run, without truly considering the broader context of your advertising activity.
In today's fast-moving environment - in which politics, social movements, and algorithm updates can shift things overnight, having a well-thought-out strategy, supported by smart tactics, is essential.
In this session, Croud US Managing Director Kris Tait will explore the difference between marketing strategies and tactics - and the measurement models and frameworks you can use to set yourself up for success. He'll also take a look at what Google and Facebook have to say on recent developments, and share his own advice for avoiding falling into a performance marketing rut.
As marketers, it’s not good enough to do something and expect the budget to keep on flowing when you haven’t proven the value of it. We often do a bad job in marketing ourselves and communicating our role in a company. In this webinar, we have one of the world’s most unique thinkers on marketing in our company for an hour. By the end, I hope you would have learned something new, had your perspective shifted, and have a bunch of things you can implement at the end. Daniel approached his talk by structuring as so:
- Why we need to prove the value of marketing, heading back to the 'Mad Men' roots
- Daniel's test, learn, challenge, earn approach
- Why marketers and advertisers are less trusted than policitians
- Daniel's model for truly understanding what matters to organisations
- Why we are not the CFO's enemy
- A model for marketing: strategy, team, insight, testing, measurement
- Why it's vital to simply understand what a business wants
- Daniel's insight into growing an agency
As marketers, it’s our jobs to cut through, solve a problem for a customer, and have our message heard. Getting the right message to the right audience is therefore crucial. In this session, we’ll investigate that. Simple as.
First we hear from Andy, who gives us a tactical view on how to build your content out.
Then, we hear from Martyn on a huge opportunity that so many of us are missing right now.
Creativity is one of the greatest skills any marketer can have. Max, Co-Founder of Bind, and ex-Googler, shares how they taught him, and his colleagues to be creative in practical steps. Max approached his talk by structuring it the following way:
- How the brain works best when finding creativity
- The high level science of the brain and creativity
- Max’s three R’s for creativity – related worlds, random links, revolution
- How to practically create an environment where creativity flows
- How to get buy in from more traditional teams for creative ideas
- And much more!
The more love you can generate with your most cherished consumers, the more power, growth, and profit you command. It’s as simple as that. But, how do you achieve it? Well, to complement his excellent book, Beloved Brands, Graham Robertson gave us the whistle-stop tour of how to create brands that people don’t just engage with, they love them. This talk isn’t just theory – it’s super practical too.
Some of the headlines included:
- Why brand love matters
- The difference between a product and a brand
- The love cycle, and how brands build emotional attachments over time, with associated actions
- Why you should love your customers back
- Setting your brand out as the solution to the enemy
- Figuring out your customers through insights and the tools to do so
- The consumer benefits ladder – insights, product, functional, emotional
- The functional & emotional benefit cheat sheet
- The balance between creativity and strategy
- Why ‘love it’ is the best bar you can set
- Why brand love means more profit
Graham’s profile:
We’re really excited to have the author of Beloved Brands, and founder of the namesake company speaking with us. Graham Robertson.
Professionally, Graham has led some of the world’s most beloved brands at Johnson and Johnson, Coke, General Mills, and Pfizer, rising up to VP Marketing. He’s won numerous awards including Marketing Magazine’s “Marketer of the Year”, BusinessWeek’s best new product award and 4 Effie advertising awards. His book, Beloved Brands, is the playbook for how to build a brand that consumers will love. Might I say with it sat on my desk with tea stains very happily on it, that it’s one of the most practical marketing/business books I have ever read.
On a personal level, we first came into contact with Graham at the beginning of lockdown when we announced our webinar schedule. We asked the community who else they’d like to see and Graham’s name was mentioned a couple of times. Some days later we were on a call and we immediately saw why people were so keen to have him involved. Not only is Graham’s philosophy very much in line with everything we’re trying to do with The Marketing Meetup (he speaks about love for goodness sake!), but having had the chance to work through his book, Beloved Brands, he also outlines very practical steps on how you can go about creating a brand that matters, truly.
Graham himself posted possibly the best explanation why this session is relevant. We would try and add to it, but he said it best, so here it is: The reason behind creating beloved brands is simple; you make more money. If consumers love your brand, they think less and feel more. They cheer on your every move; defend you at parties, buy the mugs….pay higher prices. Retailers cave to your every demand. Suppliers cut their costs to be part of your roster. Competitors can’t replicate the emotional bond. You can enter new markets, and your consumers will follow. Higher usage frequency as your brand becomes linked to their favorite part of their day or week or year. You don’t need to promote on price. People want to work for your company, and they know everything about your brand on day 1. You get free media, easier search, free influencers talk. The more love you can generate with your most cherished consumers, the more power, growth, and profit you command.
Russell Parsons sits on top of one of the marketing industry's most important publications. As an influencer, a change maker, a critic, and a promoter, his views are so interesting to hear from the horses mouth. We also snuck in a few tactical questions on what really works on the PR front if you're looking to be featured in Marketing Week. *Some of the headlines included:
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Knowing your audience and what they are interested in
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Write about content that matters. What will make a difference in the audience’s professional lives?
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Measuring success on impact and influence vs vanity metrics
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Sometimes it is essential to say the things that others don’t want to - be bold
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Understand the context that you’re writing in
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Learn your craft and get as much experience as possible.*
These past 10 weeks or so have hit us all like a cannonball, and while there have been many who suffer as a result, in the business context, the jobs market has been one of those to be hit hardest. Government figures yesterday estimated a quarter of the workforce is now on furlough, but there is also a vast amount who are now unemployed, or were looking before and now left reeling.
In this session, Dominic and Rob cover:
- The current context of the jobs environment
- The employee market as it stands today
- The likely impact of the recession on jobs in the immediate future
- What you should be looking for in a role
- Do recruiters automate CV reviewing?
- The employer market - what has happened with COVID
- Whether you can trust the job boards
- How to stand out when going through the paper sift
- And much more!
For everyone persuasion forms a huge part of what we all do. We tend to think that this is territory just for salespeople.
There is a great deal we can all learn about how to move others to our point of view. In this session, we will focus on the techniques we can apply to get people there.
There is a whole range of myths about how persuasion works and many are just that, myths that don't work.
Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness. In this session, John covers:
- How to generate content for Linkedin
- The metrics you need to be looking at to measure success
- How to adopt a follow first strategy, as opposed to a connect first strategy
- What the deal is with 'trending' on Linkedin
- How long you should expect to be posting on Linkedin before seeing results
- Why you shouldn't be looking to automate on Linkedin
- The golden ratio between posting and commenting on the platform
- How to use Hashtags
- Asking for recommendations
- Linkedin's Social Selling Index
- The best strategies when it comes to growing your company page
- How to get in difficult to reach people
- The need for quality!
- And much more!
Today we have the absolute pleasure of welcoming Emma Honeybone to speak with us.
Emma is the Head of Relationship Marketing at Engine Group - a global agency which, if Linkedin is to be believed, is comprised of 1,400 incredible people working with the likes of Coca Cola, Under Armour, Sky, Domino’s, the RAF, Unilever, and many more.
Emma herself has been on an incredible journey through marketing over the past number of years. Starting at BT, she’s held a vast array of marketing roles in a whole range of companies. Today she’s responsible for ‘all the fun stuff at Engine’ - specifically, engagement with clients throughout the whole Engine group, which would no doubt have been interesting in the past 9 weeks.
The reason this session is relevant today is we’ve seen a monumental shift in the world in the past couple of months. The gut feeling would be that this changes everything. Both Emma and us share an opinion that in fact, much has stayed the same when it comes to putting on a great event. This session will discuss and look at both, before answering your questions.
Want to thank the sponsors, all of whom have been unbelievable. They’ve really kept this show on the road, and while I’ve been so blessed to have received so many messages from the community, these folks all deserve a huge amount of credit. I won’t go into depth here because of the email I will send after, but I want to thank Pitch, ContentCal, Fiverr, Redgate, Cambridge Marketing College, Leadoo, Brand, Further, Third Light, Bravo and Human. One ask: thank the people who help us.
The coronavirus crisis will test us all as marketers. Mark Ritson doesn’t pretend to have the answers, but he has earned the right to have an opinion worth listening to after a storied career that has left him as one of the world’s best known marketers. In this session, Mark covers:
- Where the current messaging on Coronavirus has gone wrong, as we look to ease lockdown restrictions, and the approach he would take to make it better: “Martin Luther King had a dream, he didn’t have a bunch of different expletive scenarios”
- The brands doing a good job throughout the Covid crisis right now
- How history has taught us now is not the time to start investing in marketing
- How to convince the board that marketing is worth the investment
- How we’re all likely to bounce back into the same behaviours as what we did before Covid
- Planning for a longer term recession as a result of coronavirus, rather than just the short term implications of the past twelve weeks
- What books and courses people should be looking at, as well as Linkedin recommendations
- How folks should be adapting in the case of redundancy or being furloughed
- Whether marketing is now being exposed for it’s short-termist approach
- The things most companies overlook in their marketing
Too often, the finance team is presented as the enemy - the unreasonable person delivering the 'computer says no' answer to marketers. In this webinar with Deepa Shah, we debunked some of the myths surrounding the relationship between finance and marketing, and much more.
Specifically, our questioning focused on:
- How marketers can approach working with their finance team, and vice versa
- How can we make budgets more accurate which look into the future?
- Methodologies for budgeting and the degree of tolerance do you tend to build into it?
- Advice for folks who are cash poor right now, but with strong orders on the books in six months time?
- The fundamentals of finance Deepa wishes everyone would grasp?
- Where marketers should be looking first to upskill?
- The most important factors that guides your decision making when it comes to marketing spend? In other words, what is the key to your buy-in?
- Should SME’s take up the government bounce back loan? Pros and Cons?
COVID-19 has turned the world upside down in every way, including how we market ourselves. But how have brands reacted to COVID-19 with their influencer campaigns, and who is being successful?
In this brilliant session, Lisa shares her thoughts, with evidence, on the following topics:
– How can brands continue connecting with their consumers?
– How can brands continue making assets, even without access to studios and proper equipment?
– And how can brands make the most of their budgets, despite them being slashed right now?
Margaret Molloy, Global CMO of Siegel+Gale, is one of the world’s foremost marketers when it comes to branding. The 2020 Coronavirus (COVID-19) pandemic has brought into focus some of the key tenets of great brand strategy and implementation. In this comprehensive Q&A, Margaret addresses some of the challenges facing brands and marketers alike during this period of change, as well as what they can do about it.
Dave represents one of the most exciting practitioners in the marketing industry today. Working in several of Bostons best-known companies since 2009 including Constant Contact and HubSpot, although, Dave came into view with his work at Drift. For TMM, during these times whenever anyone asked who was killing it in the marketing world, we would always revert to the work being done by Drift at the time.
Since December 2019, Dave has been the CMO of Privy, a company focusing on helping e-commerce brands increase their growth through conversion and email marketing tools. In his spare time, he also is a guest lecturer at Harvard Business School, and maintains his Patreon following – the A-List, which you can be part of too.
There are two things we’ve really come to admire about Dave. The first is that he is a dedicated family man . But perhaps the thing that has most impressed me about Dave is his willingness to share. He could probably sneeze on Linkedin and get 1000 likes on the platform these days, but we know we have personally gained a lot from Dave’s work.
Rory Sutherland, Vice-Chairman at Ogilvy UK, is famous for his unique perspectives, witty anecdotes, and being an all round legend. The 2020 Coronavirus (COVID-19) pandemic has brought into focus an opportunity for businesses and marketers across the world to reevaluate their activity, reflecting on where we’ve gone wrong so far, and where we can do better in the future.
In this comprehensive webinar, Rory addresses some of the failings COVID has brought to light and also the opportunities during this period of change.
Some key points covered were:
– How the virus has forced us to reevaluate team communications, how introverts and extroverts interact, and how Zoom in particular has been a great asset for businesses acting in the current environment.
– How the current model of being paid by the hour makes no sense in the current agency environment as the value we add is not proportionate to the time it takes
– Kano theory – A model for explaining how moments of magic have the ability to delight the customer. Not only this, but how these moments of magic, often the first things to be cut from a budget, can be key drivers of commercial success.
– And just so so so so much more.
BAU is drowning us in a sea of indifference. We’re becoming part of the wallpaper. People walk past us every day, but they never stop to notice us.
Things need to change.
In this podcast, Mike Blake-Crawford, Strategy Director of Social Chain discusses how business as usual, is dead. He also explains how killer creative, along with a purposeful content strategy can make your brand stand out from the crowd.
One thing that’s become apparent to us marketers over recent years, is data is king. Data has taught us so much about the human psyche, we’re now able to manipulate it in ways we could previously, have never even dreamed of.
But do you know what the crazy part is? We haven’t even begun to scratch the surface.
That’s right. What we think we know, we don’t.
In this podcast, Kris Tait, Managing Director of Croud, explains why marketing attribution needs to start over. And, to do it successfully we REALLY need to understand our customers.
A sales pitch. Everyone’s favourite pastime. You get to waste a good chunk of your day listening to someone tell you why their product/service is so amazing, and why you should give them all of your money for it.
Yet, it’s obvious they’ve done absolutely zero research on you, they’re not asking how their product can better your life, they just see you as the money. It’s a waste of everyone’s time. Unfortunately, it seems to be the going rate nowadays.
It’s about time we change things up.
Jon Torrens is a former stand up comic, and current-day communications coach.
In this talk, Jon tells us everything you do in a sales pitch needs to be geared towards gaining your audience’s trust. People go off their gut, if something isn’t right then they won’t buy-in, even if you do have the most amazing product the world has ever seen.
Anyone can host an event, it’s easy. Decide a date, a venue, send out some invites and provide some refreshments (we hear pizza and beer work well) on the day, jobs a good un.
Well actually, it’s far from it.
In this podcast, Emma Honeybone, head of relationship marketing for Engine Group, gives us her take on events and the process she puts into them.
The reality of many marketer’s jobs is having to come up with multiple pieces of brand new content, from scratch... everyday. On top of that it has to be relevant, engaging and win the internet… It’s no wonder we’ve never got enough time or feel like we’ve run out of ideas.
So, how do you fill the gaps in your feed with stuff that matters?
Well, Andy Lambert, Director of ContentCal tells us exactly how in our latest podcast. He also arms us with a content management plan, as well as a list of tools to help us execute it efficiently.
Kristina Heney has spent her career harnessing the power of live experiences. Whether it's at the NBA, Madison Square Garden, or most recently at the Chief Experience and Marketing Officer of Cirque du Soleil, she know that live experiences have the power to bond and awe. But, how do you get your fans to not just turn up, but also be a huge part of your marketing efforts? Well... let her tell you.
Jodanna is not only entrepreneurial but incredibly skilled visual artist, photographer and writer.
Join Jo as she wades through the disingenuous claims of AI applications and looks at:
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How AI is being falsely marketed
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Who's really using AI
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Using AI to find out what customers really think and feel
So, you want to be your own boss? Lessons from two years on a rollercoaster ride. I was a marketing manager at a tech firm. My salary was creeping up, the mortgage was going down, our annual holidays were getting more epic. Then I quit, with no real plan other than “let’s start our own business”. Fast forward two years and I’ve had months I couldn’t pay myself. I ran our business while travelling across Asia. I’ve scrambled to figure out how on earth you run PAYE, what GDPR means for a small business, and how to get clients when all you can hear is crickets. One hell of a rollercoaster ride later, I’ll be sharing what I’ve learned for anyone who thinks “Screw this. I’m going to do it for myself!” and I’ll be revealing how we plan to go from feast and famine months to something a little more stable.
Jess Evans, Head of Partnerships at Phrasee explains:
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The difference between AI and machine learning
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Why it matters to use AI-powered solutions
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How AI is transforming the way brands speak to their customers online
Ever feel like people spouting about lead generation on linkedin are just talking a load of rubbish? Chris Williams does.
As someone who is FLYING on linkedin himself, and most importantly: driving business from it, Chris shares his views on what you can be doing to drive more business from this increasingly popular platform.
Ben Rees is the CMO of Redgate Software, a 400 person company. In this talk, he provides a view on what Product Marketing is to him, to Redgate, and how that could be different to the rest of the world.
China is deep into building an engaged audience and will be talking about how doing so is part of a strategy to drive revenue to her core business.
Something a little different for you.
In this podcast/webinar, we interview Andy Lambert from ContentCal, all about his entrepreneurial journey in growing ContentCal from a SaaS offering with 0 customers, to today having 30,000.
Andy is also the world's nicest man.
Jonny Plein took Pouch onto Dragon's Den. This is the story of how he took his company from founding to exit with a big marketing break along the way.
Russell Parsons is the Editor of the industry leading publication, Marketing Week. The first to admit he is not a marketer himself, Russell holds a unique place as a voice for the industry. He is able to look from the outside, hear the ongoing conversations of the day and then digest them. In this talk, he shares his views of where the marketing industry is today, and what you can do about it.
Full-stack marketers - we all like to pretend to be one, right?
The truth is, there isn't really such a thing. In this talk, Zoe shares how you should be building your capabilities out in a T-shape, and the makeup of her perfect marketing team.
Ash Jones has had a hand in building some of marketing's biggest names including Steven Bartlett.
He's done this through owning the narrative through building personal brands.
In this extended talk, Ash shares his strategy and tips for building personal brands that matter.
Marketers - we love data. We love doing things by the numbers.
And while we like to say the era of mad men and women is over, should it be?
Dan Kelsall makes the case.
Everyone regardless of what they do for a living has to write at some point. In this talk, Lucy will give some key pointers about how to write well and convey meaning, with examples.
Ritchie Mehta is a big thinker, a dreamer, and an industry shaker-upper. In this talk, Ritchie will share the journey he is taking with the School of Marketing and Learn et al to revolutionise how we educate humans about the marketing sector.
Expect to walk away from this talk inspired to help the next generation, and prepared to start your own revolution.
Katherine Sale is Partner Director at Serpico, a global marketing, consulting and technology platform, designed for in-house digital teams. As a certified Google Marketing Platform partner, Serpico provides the expertise and skills needed to get the most out of the full Google Marketing Platform stack - from search and display to creative and analytics. This, combined with our suite of proprietary tech and tools, and access to a global, on-demand network of digital marketing resource and expertise, enables in-house digital marketing teams to run campaigns across 175 markets and 86 languages. Serpico is a subsidiary of global digital agency Croud.
Director of Social & Creative at Media Chain and #Vogue25 Most influential Women 2018. Hannah is clearly well-positioned to be delivering her talk: “Don’t build a brand, build a personality ”. This is not one to miss!!
10 years running a hugely successful marketing group. From influencer marketing, media buying, paid advertising and much, much more, Nicola has a wealth of experience. She is here to share the things she wishes she'd know when she started!
Richard Huntington imparts some of his marketing wisdom. Watch as he talks about his journey in marketing, what Saatchi & Saatchi do, the marketing industry as whole and how to get started in marketing.
We spend a lot of time as marketers focusing on 'the pipes' of our craft. That means to say we're far more likely to spend our time trawling through analytics than we are to come up with our next creative campaign.
In this talk, creative dynamo Baz Richardson will put forward why he things we should reinvest our time and energy in once again exploring our creative sides.
Should we be considering our branded SERPs as our new homepage? Is less traffic really a bad thing?
Charlotte Travers has worked in recruitment for 4 years and now a digital marketing agency for 3 years. Now responsible for finding new talent for the agency. And it’s tough.
AND its starting to feel more and more like tinder: here she explains why.
In this talk, Joe Glover shares why he loves marketing to a young audience at Saatchi & Saatchi.
Lightbox are looking at websites like very few others. Creating experiences that are tailored to each visitor is making a big impact for their clients. Rob is going to explain how you need to be thinking about not just building a website, but building an experience.
How to get free PR for your business. Well if that title doesn't indicate it is worth listening to, I don't know what is.
Simon Hall is ex-BBC and current Cambridge University: that means to say, this dude is accommmmmppppllliiiiiisssssheeedd!
In this talk, he shares why simple messages are often the best.
In this talk, recorded during TMM's partnership with London Tech Week, Gary took a dive into some of the more technical side of video content production.
In this episode Becky Simms shares with you a novel but effective way of creating content which really engages your audience - games!
The question is simple, would you like 20% more energy?
The answer is almost certainly 'hell yeah!'
In this talk, Ian Hacon explains how with some simple, but transformative tips.
Adelina Chalmers helps technical people understand leaders, and the other way around.
It's for that reason we knew she'd be brilliant to present on internal communications, specifically taking on the challenge of one of the Cambridge audience's difficulties in explaining the value of the marketing department to the rest of her company.
LinkedIn is such a popular platform, but at the same time still so misunderstood and under utilised. In this talk, Lenka will address LinkedIn Lead Generation, the organic way, with some simple step-by-step info and what results you can expect from it.
Ever been in that situation where you've been at an event or meeting and got someone's name on the tip of your tongue, but can't quite get there? How about the time you just flat out forgot?
It happens to all of us. But, Jordan Harry (TEDx speaker with 1,000,000+ views) is here to help. In something slightly tangential to marketing but still very relevant indeed, Jordan will take you through:
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The Geeky Stuff of memory
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Short and long term memory training
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Memory Techniques
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And it's application
This man has some amazing stories, so be sure to grab a drink with him either side of his talk which is titled...."How to blow £500,000 on marketing (and how not to)". Louis is going to help you make sure you don't make the mistake of wasting marketing budgets where they just won't work for you.
As a YouTuber and influencer himself, Harry was unhappy with the way brands interacted with people like himself and so set out to create a business that offered much more than just introductions to people with large social audiences. Harry's talk will help you understand how you can drive genuine value to your brand by using influencer marketing.
We make quick - and accurate - judgments of the people we interact with, and adjust how we talk to them accordingly. Hundreds of thousands of years of hardwired intuition and empathy guide our social interactions. Brands have been lacking this nuance - until now. A combination of data science and behavioural science allows brands to understand consumers’ personalities and talk to them in the best way. If, for example, their Amazon history shows they like dark chocolate and gin, talk to them in a blunter and swearier way.
In this whistle stop tour of SEO, Hannah Thorpe delivers some very very actionable advice for anyone looking to get more traffic to their site.
It's easy to spend £10 on Facebook ads.
It's easy to spend £1,000,000 on Facebook ads.
So if you're going to do it, listen to this pod first, and make sure you're covering all the basics, courtesy of Simon Jared.
There is no such thing as a bad memory - that's what Jordan Harry reckons.
In this useful podcast, Jordan describes the way you can learn to remember names - a true networking superpower!
The same project, but from the perspective of both an agency and the client. A fascinating perspective on the things that people say matter, and what actually both 'give a sh*t' about.
If there was a 'this is mega-explicit' button for marking podcasts, this would be the one it would be used for.
Nonetheless, Dan Kelsall speaks the truth. A lot of B2B content is shie, and a lot of us do persevere with it nonetheless. In this brutal but honest talk - Dan shares with you how to make your content just a little bit less shi.
In this practical talk, Marcella Silvestri discusses landing page tips for creating pages that do precisely what you want them to do.
Have you ever fancied working less?
Trick question, of course you have.
In this fascinating talk - Emily West shares just how her marketing agency, made agency, applied just this style of working, and what the results were.
David Fung is a self-confessed introvert. Nonetheless, his career as a magician dictates he has to be the centre of attention. How does he get around this and turn his weaknesses into strengths?
Kelly Molson is badass. She's the founder of her own agency, Rubber Cheese, and also Mob Happy - a group of female agency owners brought together to encourage more female owners in the industry.
In this talk, she shares her experience on how to meet anyone. First, this is an opportunity to meet your heroes, but it could also be a route to more business. Listen and apply!
Expos have the potential to be a huge waste of money. While footfall is often high, discerning who is the right customer from the masses is no easy task.
In this interesting talk, Adam shares his tips for taking what could be a large white elephant and turning it into a success.
Having built the worlds largest social media following in the construction industry (c.4.5 million followers), Lee has successfully built an agency off the back of his original idea to create a place for the trades of the UK to meet online.
In this episode, Lee talks about how he did this and how you can grow a social media audience to benefit you as a business.
Kay is exposed to a range of different clients and problems. She is therefore really well placed to help you plan your marketing campaign.
In this talk, "Why and how to plan effective campaigns", she covers the tools, tricks and tips on how correct planning can lead to great ROI.
Ash Phillips has successfully grown Yena (A Platform for Founders, Startups & Ambitious Rebels) - over the past few years.
Why? Well firstly, it became apparent at the time to him that the events he was going to weren’t the best experience he felt he could have. They were expensive, intimidating, old fashioned and crucially, attended by people far more senior than he was. This wasn’t a problem when it came to age, but culturally, he wanted something new, something contemporary, something more.
In this fireside chat, James interviews Ash, finding out all he can about Ash's journey to date, and how he has grown a movement.
This is a terrific talk.
Google Ads are a massive part of the marketing mix for many, but also a complete mystery for loads more.
In this fascinating and funny talk, Mark Williams-Cook looks to demystify Google Ads, particularly for those working in smaller teams who may consider Google Ads out of their reach, all while maintaining most excellent Lord of the Rings references.
We're all told to create 'great content', but the reality of working in a small team means many marketers don't have the capacity to deliver on the promise of producing good stuff.
In this excellent, well structured and practical talk, Helen Brooks of Further takes you through the stuff you need to know in order to create the elusive 'great content' despite company limitations.
Dave Collins has been 'SEO'ing since 1997. In that time, he's learnt a thing or two about 'the Google'.
In this entertaining podcast, we hear from Dave, very quickly, about his top tips for making Google notice you.
Rob Lawrence is an audio guy through and through, and in the current age of podcasting being front and centre - it makes a lot of sense to listen to someone who has dedicated their life to audio.
In this podcast, he lists the mistakes he sees many marketers make when launching their own podcast - we'll get our coats now as we've ticked most of them off ourselves!
It's the truth that despite it being our job, we're pretty terrible at marketing ourselves as a function internally.
In this talk, Wendy shares some of her own experiences and insights on how she has successfully ensured that the Marketing Department is taken seriously in all areas of her company
Something a little bit different from Teresa Brooks. In this well presented, and fascinating talk, Teresa takes you through a journey of perception, and how you can leverage greater awareness of perception to get along and work with other people better.
We're all guilty of thinking 'our' news is 'the' news.
Amanda Bunn has dedicated her career to the art of PR - leading the charge at digital agency Mobas as Head of PR. In this interesting talk, Amanda details the things that make your news actually interesting, as well as some interesting tips for how to structure your releases.
Ever get the feeling you've seen the prediction article you've just finished reading before? How about writing it - struggling for new stuff?
In this interactive talk James Gill shares his research having compiled a bunch of articles predicting the 'next big thing' from 2009, 2014, and 2019, with surprising (or perhaps unsurprising) results.
Luca Senatore is a serial entrepreneur with a hell of a story, although that one will have to wait till another time, as today we focus on his experience in growing one of EMEA's leading agencies - Genie Goals.
In this fascinating interview, brought about in a timely manner due to Luca's new book, The Agency: Build, Grow, Repeat, we hear from Luca on what he would do if starting all over again today.
This turned out the be a very practical interview for anyone starting out on their own. Luca's book can be found just here:
https://www.amazon.co.uk/gp/product/B07MGJ9QQ8/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=B07MGJ9QQ8&linkCode=as2&tag=joeglovertmm-21&linkId=598e037b57e5c2481dcc951d9b76815b
Nicola Bray runs SEVEN companies. Basically, she's superwoman.
In this talk, she goes back to the very basics of marketing and shares some values of what marketing really means beyond the channels, beyond the hype and beyond the hyperbole.
This is also the second ever talk from The Marketing Meetup: Birmingham, which is very exciting!
Video is still the most powerful tool in a marketer's toolbox for storytelling, yet, people STILL aren't taking advantage of it as much as they should be.
Enter Gary Gumbleton, founder of CapCo Group. Gary talks eloquently and in simple terms about video marketing and how you should be structuring your activity to ensure not only that you're producing content in the first place, but also that you're doing it in such a way that you are making the most of the channel.
Luca Senatore is a serial entrepreneur, leader, and now - author. Luca has started businesses in a range of disciplines including health clinics and ju-jitsu gyms - but his biggest hit has been leading the agency - Genie Goals: famous for work with Calvin Klein, Karl Lagerfeld, Mamas & Papas and many more.
In this talk Luca explores what, in his eyes, great businesses do and need to have to be able to grow successfully. What is striking is the similarities between growing a great business, and simply having a great life.
With all that said... enjoy!
This is a BRILLIANT lightning talk from Mark Cook, all about automating social media and the benefits you can reap from them.
Just listen to it. You'll enjoy :)
Jodie Cole is a creative through and through - she's also a mountain biking champ, but that's a whole other story.
Jodie isn't a speaker - she's a bloody awesome creative person. In this talk, she shares something to make you go mmmm and think all about your relationship and how you use creative services.
This might be the best ever title for a talk at the Marketing Meetup ever. In this lightning talk, Simon shares how the punk rock movement taught him to be a great marketer (even though he likes to pretend he's not really a marketer at all)
Like it or not, Xmas is coming. And in fact, in a corporate world, chances are you're in the 'or not' category because that means one thing... corporate xmas presents.
A real minefield, corporate gifting is a tricky one. Thankfully, like the angel of xmas herself - Jenny is here to help you navigate this tricky time with practical advise on nailing this period and leaving your clients with nothing but smiles.
In this inspiring lightning talk, Anne-Marie Miller shares her journey to becoming a sketchnoter, and how she now uses the skills she has picked up to remember important aspects of talks she would have never been able to otherwise.
In this talk, Mark Dalgarno aspires to deliver the worst lightning talk in history. Not because he aspires to be bad, but because he uses a great tool to problem solve during times he becomes stuck.
This is a truely brilliant lightning talk. Enjoy!
Failure is glamourised within personal development disciples, but much of the chat is without substance - discussing failure as a concept that is to be embraced: yet never really sharing one's own failures.
That's why this talk by Adam Tuckwell is useful. In this talk, Adam not only shares why failure is important, but also shares his own. A brilliant talk.
The world is getting a smaller place with digital marketing efforts allowing us to reach everywhere easily. However, just because it's easy to do, doesn't mean it's easy to get right.
So, in this talk by Tom Bool, he takes you through his model to starting to get internationalisation correct.
AI and ML are everywhere, and yet at the same time, means so little to so many.
Fortunately, like a AI/ML based caped crusader, Alina Ghost - impressive career in tow, is here to help you in what she belives are some impressive use cases of ML and AI in the real world today, and what she believes will also be the future for these much hyped concepts.
As marketers we've been told that blogging is the most amazing thing since forever. But that's really tiresome. It's a grind, and getting results is hard to come by meaning it can be demoralising.
Therefore consider this talk a shot in the arm for all you marketers out there. As an inbound guy, Jeremy unsurprisingly argues in favour of blogging. Why? ... Well you'll have to listen to find that out :)
We've all heard storytelling is important - we've even heard it on this podcast before. However, now it's reached a full buzzword status - it's always good to revisit a pro discussing the topic rather than your mate Bill reciting what their boss told them last week.
Enjoy this funny, interesting, engaging talk in which Martyn valiantly battled a nasty flu to captivate The Marketing Meetup audience.
We all know we should be 'doing' content, but getting it noticed is really hard. That's where Amanda comes in - she's a specialist in creating content in such a way it has every chance of getting more eyeballs.
In this talk, Amanda discusses the things you should be thinking about to make sure your content has every chance of being seen where you want it to be.
If you're not from Cambridge you might not know of Faye Holland, but even though she'd never say it... she's kind of a big deal.
Faye is a completely inspirational human being whos career has spanned some of the most important companies in the region, during which time she has amassed a wealth of experience and knowledge.
In this fireside chat, we took the opportunity to find out a little bit about Faye and how she thinks, in the hope some of her magic may well just rub off on the rest of us.
'Storytelling' as a concept is now 100% a marketing buzzword. Everyone knows that people react better to stories, but few people tell them as well as Jon Torrens.
Jon is an ex-games designer, part time stand up comic, current day communications coach and full time brilliant chap.
In this talk, Jon explores the exact components required to tell a great story - through telling his own.
Jeremy Knight has graced the Marketing Meetup stage more than anyone else for good reason - his insight into how you can be organising your content and boosting your SEO in the process is invaluable for anyone sinking hour upon hour into making that blog the most special place in the world ever.
In this theatrically delivered talk, Jeremy shares what pillar pages, and how they should be the things holding up your SEO strategy.
Yes, yes, I know content is EVERYWHERE. But the reason why is that it works. However, few people actually talk about the different types of content you can and should be giving away. Enter Alex Cooper.
Alex has carved a real niche for himself on YouTube, amassing over 20,000 followers today and making his content work for him. In this interesting view into Alex's world - he shares not only his thought process, but also some handy tips on the type of thing you might look to share for free, vs the stuff you may well choose to keep behind a pay wall.
Ever wonder how small companies make it to unicorn status through their marketing?
It's all about creating a movement behind the company that transcends the functionality of the product and makes customers understand exactly how something will affect their life, as well as what something does.
In many ways, this is marketing 101, yet so many of us get so wrapped up in the day to day we lost sight of the things that really matter in our efforts.
In this talk, James Parton gives the inside track of how to create a movement, just like he did at Twilio, the unicorn tech company just a few years ago.
For more from The Marketing Meetup, head to themarketingmeetup.com
'Kids these days don't care', right?
Wrong. You're probably just trying to reach them in the wrong way.
In this talk by Harry Seaton - the brains behind the agency 'Fluential' - Harry takes you through what it takes to reach a generation some marketers may have given up on, through the use of influencer marketing.
For more from The Marketing Meetup, head to themarketingmeetup.com
This episode of The Marketing Meetup Podcast is supplied by Rob Wilkes of Creative Giant. What is BrandUX? Well Rob describes it as the strategy behind your strategy. Intrigued? In this talk, he discusses his journey as a designer to someone who listens first, how authenticity will always win, and his discovery process - among many other nuggets of
Taz Thornton is known for unleashing the awesome, and that's exactly what she did in this podcast episode. Taz has lived what seems like many lives all in one. The result? She knows exactly what it takes to be happy... but also unhappy. In this empowering talk, Taz challenges you to find your awesome, embrace it, and make the most of the person you are.
Video is so so so powerful - and yet, the uneducated saying again and again isn't going to prove it.
That's why you can ask Alex Morris from Lambda Films. He's created videos all around the world, including videos to educate those at risk of natural disaster what to do in the case of emergency.
In this talk, Alex talks about the videos he's created and the impact they've had. Sharing how they've changed lives, and the methods he's deployed with his team to make the viewers feel that way.
Kettle Foods are on a mission to become the 'hoover of crisps' - i.e. the brand so synonymous with crisps they become a byword for the food. One tool to achieve this ambitious aim is PR: often an unexploited and misunderstood channel. In this fascinating and short trip behind the curtain of the famous food company, Tash touches on the methods she's using to get new news, and regular 'we're still here news' in front of the general public.
Video HAS to be a tool in any marketers kit today - it's no longer new, it's not even that hard to produce. And yet, for some reason, video still seems to be very very successful for some, and a complete mystery for others.
In this 'double-header' talk, Colin and Sue discuss not only the things you should be thinking about when creating a video, but also the second (neglected) half of video: how and where to 'get it out there' to.
It's not beyond the realm of possibility that you think building a strong community of customers around your products or brand is a really good idea. And yet, so few communities actually thrive, prosper or indeed ever get beyond that initial stage of inviting your mum to like your Facebook page.
Ed Goodman has built a community of over 3000 freelancers. More impressively however - the community is engaged, helpful and until recently - entirely online.
In this talk, Ed shares why he thinks Freelance Heroes has been a grown and been successful, and the steps he has taken to make it such.
For more information on anything from The Marketing Meetup, head to TheMarketingMeetup.com
We're all users of products - that's a fact. However, when it comes to designing our own products: it's often best to call the experts in as we're so often blinded by our own biases.
In this talk, Tom Hackzewski discusses what UX is, some best practices, and provides a compelling argument for why you should be prioritising UX before you even start designing your next website or app.
It's really hard to say no, especially when an idea is exciting or the person pitching it to you is really enthusiastic about it.
But often, especially in a world where marketers have so much thrown at them on a daily basis, it's important to say no - so you can truly give your all to one thing.
In this talk by Daisy Kingham, she takes you through her model for deciding what to say no to - leaving you with a model for prioritisation, as well as grounds for saying no, but in a nice way.
For more from The Marketing Meetup, head to themarketingmeetup.com
Objections are just another way of your customer saying you haven't met their needs... yet.
An awareness of where a customer will commonly object to your marketing means you can safeguard against it - meaning your sales process becomes easier, and ultimately - you sell more stuff.
In this talk, Lee Carnihan explores a bevy of common objections marketers fail to overcome - proposing solutions, and showing you what the final product looks like. A top talk from a top chap.
Slides from the talk are also available here: https://www.dropbox.com/sh/ioa1xi6l8etuk84/AADyz5JXMXIL8cXLIlXn5Raua?dl=0
The words any marketer is likely to have heard or uttered at some point in their career is 'this channel doesn't work for us'. Often, these words simply mean we tried something without a specific goal in mind or with the expectation of all the monies rolling in immediately. In this back to basics talk, Joe reviews the model that has saved him a lot of anxiety and had a huge impact on how he discusses marketing with colleagues and senior management alike.
You don't list all your awards and service to every customer who walks through your shop door, so why would you do it on your website? In this common sense talk, Jon Falgate - Head of Organic Search at Further, discusses what you should be thinking about when you are writing your website copy, and how to structure this in such a way that you customer feels like they are getting the right answer from you. You know... like an actual conversation.
Affiliate marketing comes in many forms you're probably aware of - cash back websites, influencer marketing and content links to only name a few. Despite how important and broad affiliate marketing is - it so often doesn't get the attention it deserves.
In this foundational talk, Rachel lays out exactly what affiliate marketing is, how it can work, and how you can get started. Essential listening for any marketer not already taking advantage of affiliate channels.
SEO is an ever changing beast, presenting an always present challenge for marketers trying to get ahead of the game. In this highly entertaining talk, Jeremy explores how SEO has changed over the years, using this as the basis to explore pillar pages - a way of organising your content in a way that gets your 'great content' seen above the noise.
You know what is annoying about more or less every social media expert ever? You ask them to prove their results and they fall back on 'reach' as a metric, as if it means anything.
In this talk, Eleanor gives advice on not only what you should be measuring, but also gives general advice on how to better treat your social media channels for your business.
For more information on the free events The Marketing Meetup produce, head over to http://themarketingmeetup.com
In this inspiring talk, Chris Spalton gives you the shot in the arm you need to get out there and just f*cking do it. Tying into his experience of becoming a comic artist, sketch-noter, UX person and so much more, you'll leave this talk either wanting to curl up in a ball and rock steadily, or get out there and really make a difference to your own life.
For more information about the free events The Marketing Meetup run, head to http://themarketingmeetup.com