Christian Media Marketing: Recent Episodes
Kavanah Media
Learn what is working in Christian missions, and with Church outreach in the area of social media marketing around the world. With clients from over 80 different countries, learn from Jon Ralls (owner of Kavanah Media) the best online marketing tips, tactics and strategies, so you will be able to find seekers in your context by getting the right message to the right people, at the right time, at the lowest possible cost.
In this episode, Jon will give a review of a social media management software, called Metricool. He will share the advantages and disadvantages so that you can decide if it fits your digital engagement strategy.
To watch this training, go here: https://youtu.be/T_maLPtulN8
In this episode, Jon will be sharing about software called "Comment Guard" that Kavanah is using to help moderate and curate the comments in their social media feeds and ads.
To watch this training, go here: https://youtu.be/wipMtka0Cos
In this episode, Jon will be joined by Amanda (Director of Marketing at Kavanah Media), who will be sharing her insights from researching and looking in to the many changes that Meta has done recently to audiences, targeting, and more.
To watch this training, go here: https://youtu.be/wVVrEfk4Jg4
In this episode, Jon will be sharing an encouraging word about how to view your work and ministry for the Lord. If you struggle with feeling like you don't compare or don't want to compete, then this teaching is meant for you.
To watch this training, go here: https://youtu.be/zLo0LjTTr5g
In this episode, Jon will be sharing about a great app that can help you in your Discovery Bible Studies AND even with training other leaders.
To watch this training, go here: https://youtu.be/fa1_eVfKpMI
After installing and testing multiple password programs, Jon will be sharing about two different ones that he recommends due to open-source, cost, security, and more.
To watch this training, go here: https://youtu.be/ahvHXVeFEtc
In this week's episode, Jon will be sharing how to lift others, we must first grow ourselves. 🌍📚🚀 Our growth spiritually, emotionally, physically, and professionally is a beacon that guides and empowers local leaders to spread the Gospel themselves.
To watch this training, go here: https://youtu.be/xatAUT4xFwI
In this episode, Jon will be sharing 8 different communication theories that different cultures use when presented with new information. Using these methods can help you communicate more effectively in your digital engagement efforts both online and offline.
To watch this training, go here: https://youtu.be/SN68_as4SqY
In this episode, Jon will be sharing 6 different ways that culture can impact the way we make decisions and the confirmation bias that can be present in our digital engagement efforts.
To watch this training, go here: https://youtu.be/FZV_IVTWRUI
In this episode, Jon will be sharing 7 different ways that people view the Good News (think Guilt, Shame, Power, etc.) and how that can impact your ads and digital engagement responding.
To watch this training, go here: https://youtu.be/Qffc3N32UyM
Are you determined or just stubborn? 🤔 Discover the biblical secrets to persistence in ministry, digital engagement, and life in this week's episode.
To watch this training, go here: https://youtu.be/qJkstbXTdZs
In this episode, Jon will be sharing several insights from a leaked internal document from Google that shows how the algorithm chooses what to show. From nearly 14,000 variables, a few are very important for your Digital Engagement efforts.
To watch this episode, go here: https://youtu.be/uv7cpR-ciJw
In this episode, Jon will show how to create Meta Reels and then use those Reels in your paid marketing. A 7 page walkthrough is also available on the kavanahmedia.com/podcast page.
To watch this content, go here: https://youtu.be/kNoEIF9r66w
In this episode, Jon will be sharing about how hackers can use what you share online to find your identity, where you serve, and more. Being secure online and in your social media is possible, and this episode will give you immediate actionable things to do.
To watch this training, go here: https://youtu.be/h5a9YbyQm2k
In this episode, Jon will be sharing about different OSINT (Open Source Intelligence) tools that can be used to see what ports and parts of your WordPress website are vulnerable. He will also share ways that people attack websites, and what you can do to safeguard your valuable information.
To watch this training, go here: https://youtu.be/eodMsBBLPb8
In this episode, Jon will be sharing several known ways to help protect yourself and your organization from social engineering types of phishing attack.
To watch this training, go here: https://youtu.be/N4ovEqbSF5U
In this episode, Jon will be sharing about a brand new, free Bible plugin for your Wordpress websites. It is a great tool made and dreamed up by one of the Kavanah Media team members, and Discover Jesus Initiative directors.
To watch this training, go here: https://youtu.be/xyceCGuZq0U
To go to the software page, go to thebibleplugin.com
In this episode, Jon will be sharing why celebration is so important in the digital engagement journey, and some ways that you can bring glory to God as we celebrate what the Lord is doing.
To watch this training, go here: https://youtu.be/e60BAxNZf8o
In this episode, Jon will be sharing 3 things that we feel are important and need to be created in your online to offline journeys for spiritual seekers.
To watch this training, go here: https://youtu.be/GUFjon-mHJQ
In this episode, Jon will be sharing several things to think through, tools to use, and types of groups that you may want to consider as you move a seeker from online to offline connections.
To watch this training, go here: https://youtu.be/ANmGwLu4eXE
In this episode, Jon will be sharing 3 tips and techniques that your online responders can begin using today. He will also talk about a platform that helps create "Next Steps" for those who are seeking.
To watch this episode, go here: https://youtu.be/17EYXfIDJrc
To learn about Next Steps Software, go to https://about.nextstep.is
In this episode, Jon will be sharing a tool that can use AI to create realistic testimonial video audio in multiple languages. This powerful tool can work from text or even audio to make the translation and content.
To watch this content, go here: https://youtu.be/BpRULJdDyj4
In this episode, Jon will be sharing about an online, multi-lingual site that allows for continual education and improvement in marketing skills and so much more.
To watch this training, go here:
https://youtu.be/kSoyu1D-b_I
In this episode, Jon will share how a principle from the 1800's still impacts our digital engagement efforts in the 21st Century. By focusing on the 20% that brings the 80% results, we can have more impact, more ministry fruit, and less burnout.
To watch this training, go here: https://youtu.be/V3mJU95_-TA
In this episode, Jon will be sharing several ways that we can walk with the Spirit and trust Him to work through the Word of God in our Digital Engagement efforts.
To watch this training, go here: https://youtu.be/t52o1lrMXY0
In this episode, Jon will be introducing Cody. Cody is an experienced field worker with Digital Engagement, DJI champion, Digital Strategist for a Mission Organization, and the newest member of the Kavanah Media team.
To watch this interview, go here: https://youtu.be/q8rI3okMtIA
In this video, Jon will be interviewing Stuart, who is one of Kavanah's newest members, and the project director of the Discover Jesus Initiative. (discoverjesusinitiative.org)
To watch this video, go here: https://youtu.be/N8U-uC4bwYA
In this week's episode, Jon will be interviewing and introducing Rachel Martin. Rachel is a strategic marketing specialist with Kavanah Media and has a background in marketing, ministry, and more. We are confident you will love her and her heart to serve the King.
To watch this interview, go here: https://youtu.be/wf9dPjz34no
In this episode, Jon will introduce Yari Soto, who is one of Kavanah Media's newest team members. Yari is bi-lingual and is a trained social media marketer who will be working with teams from all around the world. We think you will love her heart and knowledge.
To watch this interview, go here: https://youtu.be/JQNLgRtBDeQ
In this episode, Jon will be sharing real world examples of Phishing attacks and ways that you can help protect yourself, your ministry, and the seekers that the Lord is bringing to you.
To watch this training, go here: https://youtu.be/xwYomERQstM
In this episode, Jon will be sharing a brand new, multi-lingual ad resource available from Kavanah Media. This free library of ads and campaigns, will be continuing to grow each week as hundreds of campaigns are added.
To watch this training, go here: https://youtu.be/jjtJHJHlluA
In this episode, Jon will be sharing some ideas about how to build an online spiritual community from your digital engagement efforts. To watch this training, go here: https://youtu.be/9vQMVdlzY24
In this episode, Jon will be sharing several ethical considerations that need to be thought through when you are doing any form of digital evangelism. To watch this training, go here: https://youtu.be/odMFMb1IoXc
In this episode, Jon will be sharing some questions to think through that can help you personally, and on a ministry level, stay spiritually grounded in a digital world. To watch this training, go here: https://youtu.be/rFnGNomFwM0
In this episode, Jon will be demonstrating the advanced metrics and analysis tools available within the Meta Business Ads Accounts. He will also share briefly about other tools used to visualize the data.
To watch this training, go here: https://youtu.be/Beb9E9ygBjk
Social Proof is a powerful tool in Christian Media marketing. In Today's episode, Jon will share what it is and how to use it in your digital engagement efforts.
To watch this training, go here: https://youtu.be/i3rft-iMcug
In this episode, Jon will be sharing the biblical power and mission behind digital engagement and the discipleship process. The reason and the results will be shared.
To watch this training, go here: https://youtu.be/XsrX9UFu368
In this episode, Jon will be sharing multiple barriers that people may have to following Jesus, and how media can help a person know, like, and trust in the Savior.
To watch this training, go here: https://youtu.be/JFQKA45Hv1M
In this episode, Jon will demonstrate an AI service that can help you make testimony videos, in your own voice, but in multiple languages.
To watch this training, go here: https://youtu.be/6RMTUwt6X5M
In this episode, Jon will be sharing several key areas of focus and goals that he believes will be key in this coming year.
To watch this training, go here: https://youtu.be/ZzZa4LYPeH0
In this episode, Jon will be sharing several areas of analysis and thinking that can help you see what was working well in your digital engagement efforts of 2023.
To watch this training, go here: https://youtu.be/4m32EPBL-O0
How do we have joy, and share that joy, in a world filled with sorrow and pain? Jon will share the answer to this challenge as we labor towards the Lord's return.
To watch this training, go here: https://youtu.be/TXRXTjBNbBA
Are you content? Are you satisfied? Are you at peace? In this holiday season, Jon will challenge you as to what really matters, and how to get that which goes beyond what we can even comprehend...through the Prince of Peace.
To watch this training, go to: https://youtu.be/P16GAXTcl-0
In this episode, Jon will share of the one thing that the weary world needs to hear...hope.
To watch this training, go here: https://youtu.be/di77jTD2j0s
In this episode, Jon will share a powerful tool that he and those he serves use in digital engagement all the time...questions. Learning how to use questions in your ministry can open doors, give insights, and lead to more fruitful connections.
To watch this training, go to: https://youtu.be/Nt7SCAmEY1I
In this episode, Jon will be sharing some of the biggest challenges of biblical partnership and some of the ways to overcome them for God's glory. He will end the teaching with sharing some essential elements within biblical partnerships that you can begin using today.
To watch this training, go here: https://youtu.be/gbEvFzZZN7U
In this episode, Jon will share the Biblical principles and examples of Christian partnership. When it comes to missional endeavors, the Bible is very clear with what we should all be striving towards and Jon will give modern examples of different types of partnership in the mission field currently being used.
To watch this training, go here: https://youtu.be/V9I1mu6CIQg
In this episode, Jon will be sharing the overall need and hope of partnership in our social media marketing efforts around the world. Why do we need to partner with other people, groups, organizations, and churches? He will be sharing the reasons why it is so vital in our efforts moving forward together.
To watch this training, go to: https://youtu.be/sQeGKoBU8gA
In this episode, Jon will share his heart after seeing his mom for the last time before she passed a few hours later. The Gospel messages that is shared through media and marketing matters for eternity. Heaven and Hell are real and should drive all that we do.
To watch this training, go here: https://youtu.be/ucAs2h4HkGA
In this episode, Jon will share multiple ideas and ways to try and iterate using the ideas from the "Little Things Matter" series.
To watch this training, click here: https://youtu.be/mIrmUZv7Xb4
In this week's episode, Jon will share tips and tricks to build "social proof" in your marketing, websites, etc. so that those who are seeking do not feel alone.
To watch this training, go to: https://youtu.be/I_L9K2buyT4
In this episode, Jon shares about how the length of your content "Bite, Snack, Meal" can make a dramatic impact on your digital engagement efforts.
To watch this training, go to: https://youtu.be/UOzcF0Fpafw
Sometimes what we are asking for is not the right thing at the right time. In this episode, Jon will be sharing about the different components that go in to a good "ask". To watch this training, go here: https://youtu.be/REraMRLq1L0
In this first episode of a series of marketing philosophy concepts, we will dive in to the concept of color theory and how it can help or hinder your marketing and messaging. To watch this training, go to: https://youtu.be/DJyAdYTBYds
Aldification. A word we just made up, but also a concept about doing less to see more results. The supermarket Aldi is a great example of this and one that we can learn from in our digital engagement efforts. To watch this content, go to: https://youtu.be/7ssJ_P_DMNw
Failure is a part of life, and in this week's episode, Jon will be sharing how not only failure, but sharing about those failures, can help a community move forward and see success.
To watch this episode, go here: https://youtu.be/UrTOWrxP658
In a world filled with distractions and noise, learning to find simplicity can help you and your ministry really focus in on what matters.
To watch this training, go to: https://youtu.be/VzrECxYtOW4
In this episode, Jon will be sharing several reasons why a sabbatical can help you, your team, and your ministry.
To watch this episode, click here:Â https://youtu.be/yPdvLyXGvQE
In this episode, Jon will share about different protocols and social networks that are starting in the Fediverse. With options similar to Instagram, Twitter, and more, the opportunities are great.
To watch this training, go here: https://youtu.be/x5hf_Be4UZ4
In this episode, Jon will be sharing about the cyber resilience act. The CRA is something that the European Union is working towards that requires companies to meet essential cybersecurity requirements before they can be sold on the European market and places obligations on manufacturers to maintain their security throughout the product lifecycle. The impact on open source software (such as Disciple Tools) is still to be determined but could be large.
To watch this video, go here: https://youtu.be/SrAHLYo8SnM
In this episode, Jon will be sharing about several new WhatsApp features that are now available. One of them will be a game changer for small ministries and teams of responders.
To watch this episode, click here: https://youtu.be/_Ik6lfvQY0o
In this episode, Jon will demonstrate how to use chatgpt to create marketing ideas, and a 20 second video script for an ad.
To watch this training, go here: https://youtu.be/E83EbeAn0V8
In this training, Jon will share a tool that can be used to control how often a person might see your ads.
To watch this training, go here: https://youtu.be/8hac0-G3mxo
In this episode, Jon will demonstrate some of the cool builtin and changeable reports within Google Analytics Version 4. You can create your own dashboard of only the areas and data that you need for your work.
To watch this training, go to: https://youtu.be/VHC18zT8inE
In this episode, Jon will share some new ad examples and campaigns from different partners around the world. We hope that these examples can be a help to your digital engagement efforts. To view them and download, go to https://kavanahmedia.com/ad-resources
To watch this training, go to: https://youtu.be/XkgQSv0Fw60
In this episode, Jon will share the tremendous resources available to leverage Google Ad Scripts. From reporting, changing ads, etc. there is a lot of powerful scripts available for free. Click here to watch the training: https://youtu.be/UfcABXL-808
In this episode, Jon will share how the Google Ad Interface is changing for the better. If you are using or are interested in using Google Ads, this training will show you how things are grouped together easier for your usage.
To watch the video of this training, go here: https://youtu.be/DO36FDcHC9M
In this episode, Jon will be introducing Joel Overstreet who is one of the newest additions to the Kavanah team. Joel is super talented, a creative, and 95% deaf. We are excited to introduce him and how he is allowing God to use him to help change the world.
To watch this interview, go here: https://youtu.be/Ckm0PEOKRqA
In this episode, Jon will share how to make, customize, install, and even use an embed option of your Facebook page all on your own ministry website. With tons of options of customization, this can be a very beneficial tool to your digital engagement efforts.
To watch this training on YouTube, go here: https://youtu.be/vemcJ_0v3OM
In this episode, Jon will demonstrate how to create an special audience of website visitors to be able to retarget within Meta. Using scroll depth, time on page, etc. you can create High Quality Events that will then use the "Sales" objective within Meta.
To watch this training, go to: https://youtu.be/9P4RHoPeOBU
In this episode, Jon will share several ways to create custom (and lookalike) audiences within the Meta Ads Platform.
To watch this training video, click here: https://youtu.be/voaRhDUg93c
In this episode, Jon will address how the legal framework and protections of different social media companies are being challenged. The ramifications of potential law changes, algorithm changes, as well as what we can do to keep using these tools for God's Kingdom are addressed.
To watch this training, go to: https://youtu.be/vD9htSSdMX8
In this episode, Jon will demonstrate the steps needed to create a messaging ad within the new, Meta Ads Manager.
To watch this training, click here: https://youtu.be/PtOpgm3HKB8
In this training, Jon will start a 2 part video series on creating Meta ads. With new objectives and options, much has changed in Meta Ads creation, and this training will explain the new objectives and "Reach and Frequency" option.
To watch the training, go to: https://youtu.be/asgfKQL6JzI
In this episode, Jon will share several thoughts and principles that he and the Kavanah team have learned from running thousands of ads on different channels.
To watch this training, go to: https://youtu.be/2ciDHepfL-A
In this episode, Jon will share and show how to add an already existing page or ad account to your Meta Business account. He will also show how you can add a partner (like Kavanah) to your account so as to share assets and access.
To watch this training, click here: https://youtu.be/wlnhcKxaUuA
In this episode, Jon is going to walk you through the process of setting up a new Meta business and ad account. With all of the changes happening within Meta, it is good to make sure that the "how" of doing it all is current and correct.
To watch this training, go to: https://youtu.be/xcQKC9v45eA
In this second part of two series, Jon will show how to use Google Tag Manager, Facebook Event Manager, and the Facebook Pixel to be able to record button clicks, and custom conversions events from your website. This is helpful for retargeting purposes and to better understand what people are doing once they leave your ad and come to your website.
To watch this training, click here: https://youtu.be/9pk1EipiHVA
In this first of two part series, Jon will show how to use Google Tag Manager, REGEX, and the Facebook Pixel to be able to record specific events on your website. This is helpful for retargeting purposes.
To watch this training, click here: https://youtu.be/k63iB1y3TEk
In this episode, Jon will share how to use the built-in encryption in your browser to create secret messages, file transfers, and more. To check out the tool, go to https://kavanahmedia.live/
To watch the training, go to: https://youtu.be/I7UNH3SoaUA
In this episode, Jon will explain what a DPN is, and talk about some of their strengths and usage examples.
To watch this episode, click here: https://youtu.be/zXbfGDjcqGk
To learn more about Deeper Connect, click here: https://www.deeper.network/
In this episode, Jon will demonstrate the power of the new, ChatGPT AI software, that can be used for creative ideas, text descriptions, headline creation, and a lot more.
To watch this training, click here: https://youtu.be/cE8jX-reI1s
In this episode, Jon will share some of the advantages and disadvantages to outsourcing work. This could include using people, software, technology, and more. Why do it? This episode will give some concrete answers and examples.
To watch the training, click here: https://youtu.be/A3a7ver0jQw
In this episode, Jon will share a strategy of how to create and use QR codes to share your evangelistic website or any other digital platform.
To watch this episode, click here: https://youtu.be/vPhkcTSpEig
In this special episode, Jon shares from his heart the many things that he is thankful for on a professional and personal level. He also shares specifically by name of how he is thankful for so many of you who partner together with Kavanah to make Jesus famous. We are grateful for you, brothers and sisters in Christ.
To watch this video on YouTube, click here:Â https://youtu.be/_6kO1mIHI6E
In this episode, Jon will share some marketing thoughts on how to arrange the marketing when the cost for the seeker is high. With the high commitment, and cost (societal, spiritual, etc.) involved in becoming a Christian, our marketing needs to be set up to reflect this reality.
To see the funnel and watch the video of this training, click here:Â https://youtu.be/68ME6mLydsQ
In this episode, Jon will share about the new, renamed, Looker Studio reports. This product, formally called Data Studio, is a great tool to help you see reports of digital ministry activity, and to share those stories with supporters, prayer partners, and more.
To watch this training, click here:Â https://youtu.be/i7d89stwqck
In this episode, Jon will demonstrate how to use Google Forms to create a logic flow from one question to another. This free software can then be used to embed the questions on your landing pages to better understand your seekers.
To watch the training, click here:Â https://youtu.be/awORWLxmUfk
In this episode, Jon will be sharing how to download your year-end data so as to analyze it for effectiveness and for future testing.
To watch this training, click here:Â https://youtu.be/ajbmIh6bw7o
In this episode, Jon will demonstrate software that allows for the creation of realistic avatars who can do testimony or other videos for your digital engagement efforts. With over 60 languages, this software holds much promise.
To watch the training video, click here:Â https://youtu.be/2pQmlssypI4
To check out the software, click here: synthesia.io
In this episode, Jon will interview Casey Bell who is the Operations Manager at Kavanah. Casey has been a cross-cultural church planter, has gone to culinary school, and then received his MBA in supply chain and operations management. Casey has worked with some of the largest aerospace companies in the world and shares some of his insights into culture, operations, and many other lessons that can be applied to digital engagement efforts.
To watch this interview, click here:Â https://youtu.be/UWa1rkLjlI0
In this episode, Jon will share how finding time to rest, read, and reflect not only fight burnout, but also how it can help you find creativity and joy in your digital engagement efforts.
To watch this episode, click here:Â https://youtu.be/3KTSsF4U-j0
To see Kavanah Media's Policy for Rest and Holidays, click here: Policy
In this episode, Jon will interview Sean Ralls, the digital marketing manager for Kavanah Media. Sean will share lessons learned from mistakes that he has seen in digital efforts. He will also share about TikTok and some specific advice for those thinking about using that platform.Â
For TikTok country restrictions, click here:Â https://ads.tiktok.com/help/article?aid=6669234451085524998
To watch the show, click here:Â https://youtu.be/W5a-GNpGUfs
In this second part of this training, Jon will show how to actually set up an A/B test using Google Optimize.
To watch the training video, click here:Â https://youtu.be/25AePhPt92w
In this first part of two, Jon will discuss how to set up Google Optimize so as to do A/B testing on your website. This episode will talk through the installation and set up process.
Detailed instructions are also available for download here:Â
https://docs.google.com/document/d/1apcuSwsiJ9jKA4WzT0s6YZIQlPtkupRBxahdEUdJiLQ/edit?usp=sharing
To watch the video training, go here:Â https://youtu.be/lbe5HKa4bZ8
We all want change in our life, but how do we accomplish it? In this week's episode, Jon will be sharing the Dannemiller formula for change and how it can help you transform and see changes in your personal life and ministry.
To watch this training, go to our YouTube channel:Â https://youtu.be/hyc__PXhUJM
In this episode, Jon will be sharing how to use "Frequency" (the amount of time a person sees an ad in a period of time), within your Google Ads using videos.
To watch this video training, go to:Â https://youtu.be/-2JtZxFVra0
In this episode, Jon will experiment with some AI image generation software that could be used for background images and more.
To watch the video training, click here:Â https://youtu.be/lYaG5QBoPeU
See also:Â https://thispersondoesnotexist.com
For The AI Software, go to:Â https://openai.com/blog/dall-e/
In this episode, Jon will share some tried and true rules for writing compelling ads and landing pages for your digital, Christian outreach and engagement.
To watch the training, click here:Â https://youtu.be/AI9Pu6EHB9w
In this episode, Jon shares about 4 strategies and concepts that can help us continue to push forward, discover new ideas, and take new risks.
To watch the video of this show, click here:Â https://youtu.be/6WkQiIaQiOw
In this episode, Jon will demonstrate how to use a new feature in Google Ads to create short hook videos with computer generated voiceovers in multiple languages.
To watch the training on YouTube, click here:Â https://youtu.be/fiMqBTY497g
To check out the new Frontier Filmmaking Seminar coming up by Create Mobile, click here:Â https://createmobile.org/ffso/?fbclid=IwAR00TGLiG6mB32NC0cVssdpESG-__nk1uaZivwz_IeVPv6nOknRCpmWkmMs
We all face questions, obstacles, and doubt as we try to make Jesus famous in every people group in the world, so in this week's episode, Jon will share 3 questions that help you prepare your content, and yourself, as you move forward.
Click here to watch the video training:Â https://youtu.be/jBzgiNBxWS0
In this episode, Jon will show how to use the frequency of a custom event from the pixel to create highly tuned and focused custom audiences. These audiences can be used for lookalike audiences or even just run ads to them for a very low ad spend.
To see this training, go to:Â https://youtu.be/hBgB9Atm1I4
In this episode, Jon will share questions and ways to better understand your target audience and how this can shape the "offer" and the content of your ads. To watch this training, go to:Â https://youtu.be/5TiUsN1cJKA
In this episode, Jon will talk through different data privacy and protection issues that are becoming more prevalent. Different laws, platforms, and rules can make this a challenge, so Jon addresses some of the areas you may need to address.
To watch this training, go to:Â https://youtu.be/i3eMRC4G9PE
In this episode, Jon will share a tool and script that allows you to see how your Google Ads are working using a heat map and other data.
To watch the training video, click here:Â https://youtu.be/f3cKRd2UvdQ
To see the script and instructions, go to:Â https://www.brainlabsdigital.com/marketing-library/heat-maps-script/
To download and copy the spreadsheet, go to:Â https://docs.google.com/spreadsheets/d/19OsCHG5JE_TqHHCZK1HNXyHizrJZ0_iT6dpqUOzvRB4/edit#gid=1022438191
In this episode, Jon shares the overall "One to Many" global partnership opportunity. The why, how, and even who of a global movement of digital engagement partnerships to help finish the task.
To see the presentation, click here:Â https://youtu.be/aHCkuHAW6bc
In this video, Jon will demonstrate the NextSteps software that he is using and testing from the Jesus Film Project. He will show what it can do and share a link where you can sign up for access and information.
To watch the video training, go to:Â https://youtu.be/3Ubz-DRcScI
To see NextSteps in action and to signup, go to:Â https://nextstep.is/presenting-nextsteps
In this episode, Jon will look back at the the last few years of digital engagement, look around to the challenges facing us today, and look forward to the future as there are many things that provide hope in the mission that we have to use all possible means to save some.Â
In this episode, Jon will share proven strategies and concepts of "Deep Work" which will. help you focus on what matters in a world filled with noise.Â
To watch the training, click this link:Â https://youtu.be/KjwH6SQnd2c
In this episode, Jon shares some of the dangers and techniques that can be used to avoid "Shiny Object Syndrome" within digital engagement efforts.
To watch the training, click on this link:Â Â https://youtu.be/wnn_ZpeFMZA
In this episode, Jon will share some of Kavanah's favorite tools for secure communication, searching, file sharing, social networks, and even alternatives to Slack.
To watch this training content, click here:Â Â https://youtu.be/x1Id7gidTtY
Mentioned in this training:
https://www.startpage.com/
https://signal.org/
https://getsession.org/
https://protonmail.com/
https://protonvpn.com/
https://standardnotes.com/
https://joplinapp.org/
https://go.bitwarden.com/
https://diode.io/
https://joinmastodon.org/
https://rocket.chat/
https://mattermost.com/
In this episode, Jon will share different software that he uses to organize his digital life and ministry.
Click here to watch the training:Â https://youtu.be/NgBxLG07_-s
Click here for Jon's digital garden:Â https://publish.obsidian.md/jonralls/Welcome
Obsidian Software:Â https://obsidian.md/
Devonthink Software:Â https://devontechnologies.com/
In this episode, Jon will share one of Kavanah Media's favorite software for communicating from multiple social channels in a secure and unified way. To watch the video of this episode click on this link:Â https://youtu.be/OImOvEk3v1g
To learn more about Echo Global, go to:Â
https://www.echoglobal.org/
In this episode, Jon will share about Diode (diode.io) which is software that Kavanah uses to share files and chat completely secure while retaining digital sovereignty.
To watch the video training, click this link:Â https://youtu.be/Nui1dO6zpUY
To check out Diode, go to:Â
https://diode.io/
In this episode, Jon will show you how to use a Google Sheet tool that allows you to see more of the interest targeting available for you. By setting things up in your Facebook Developer account, you can see any of the interests that might be available when you type in a certain word.
To watch Jon's training click here:Â https://youtu.be/CW8etO2_ejY
To watch the training on how to set up this tool and to get your code, click on this link:Â https://youtu.be/YOCblzEkaz0?t=25
To get the Google Sheet, click on this link and copy the file:Â https://docs.google.com/spreadsheets/d/1XEkguHbq1aE9mfFho3Oj8us3V8Nv6s0ivEAOTmEWP_Y/edit?usp=sharing
In this video, Jon will share how to use a smaller part of an embedded video from Youtube, Jesus Film, or other places on your own website.
You can watch the video training by clicking on this link:Â https://youtu.be/sQmZJXC9fO4
Code for the embeds:
"?start=(time in seconds)&end=(time in seconds)"Â Youtube place right at the end of the src url link before the final "
"&start=(time in seconds)&end=(time in seconds)" from Jesus Film Watch page for Jesus Film and LUMO videos. Place right before the "&player" in the embed link.
In this episode, Jon will walk through some simple steps that you can do to check on the security of your social media accounts.
To watch the video of this episode, click here:Â https://youtu.be/wMxsUG-pXVQ
In this episode, Jon will share some valuable lessons that he is learning in partnership and marketing while running ads in Ukraine.
To watch the video, go to:Â https://youtu.be/oEurPKBTBJU
In this episode, Jon will share about different prayer endeavors that are going on right now, and will share what to do with different targeting options now that Christian options such as Jesus and Bible have been removed.
Pray For Ramadan:Â https://pray4movement.org/
Pray For Ukraine:Â https://pray4ukraine.team/
To watch the training click this link:Â https://youtu.be/ZkP_TP9lCz8
In this episode, Jon will share some answers to listeners questions about the verification process for accounts, websites, etc. on different social media channels.
To watch the training and podcast, click on this link:Â https://youtu.be/LN-tGkleM_M
In this episode, Jon will share his heart about partnership and will share the best practices when you are sharing Facebook accounts, and other data. Knowing how to do it correctly can help keep your partners and other accounts open and secure.
To watch this video training, click this link:Â https://youtu.be/ujLKTDrnjtA
In this episode, Jon will share 6 different alternatives to Google Analytics that are GDPR compliant.
Click the link to watch the video:Â https://youtu.be/oSmWNbG6_s8
https://mixpanel.com/
https://matomo.org/
https://piwik.pro/
https://plausible.io/
https://usefathom.com/
https://www.fairanalytics.de/
In this podcast and video, Jon will bring on Allen from the Kavanah Media team, to help show how to use Google Tag Manager to create specific events that will show up within Google Analytics 4. If you are using Bible Downloads, Buttons, or different types of Call to Action items, this training is for you.Â
To see the training on video, click on this link:Â https://youtu.be/cethB_13YnE
In this episode, Jon will share two different ways to build audiences within Google Analytics 4. These audiences and/or segments can be used for remarketing and better understanding your website visitors.
Click on this link to watch the video:Â https://youtu.be/oVlHZP7BH4U
In this episode, Jon will begin to look at the different ways that Google Analytics 4 can be used to better understand your audience. He will also address the changes within Facebook Targeting and the current issue with GDPR and legal threats.
To watch this episode, click on the link below:
https://youtu.be/T7OC5b7A_Os
In this episode, Jon will walk through the new, streamlined ad objectives that are now available within Facebook and Instagram ads.
To watch the training, click on this link:
https://youtu.be/dZSjKlibK4E
In this episode, Jon will address the major changes happening within Facebook's ad targeting and what you can do right away to prepare.
To watch the video recording of this episode with screen examples, click here:Â https://youtu.be/KxIPRELiMwY
In this episode, Jon will address some privacy issues and challenges within social media marketing and the GDPR concerns of Europe. He will also begin to look at the benefit and basics of Google Analytics.
To watch this episode, click on this link:
https://youtu.be/Ozr0J0U7-Wk
In this episode, Jon will demonstrate how to add other tags (Facebook Pixel, Twitter, etc.) so that they work on your website without having to change the code on your actual landing pages and website.
To watch the video of this show, go to:Â https://www.youtube.com/watch?v=maWg3mAKyok
In this episode, Jon will share some of the benefits and how to get started using Google Tag Manager for your evangelistic website.
Watch the video of this at:
https://youtu.be/c6IxnelgQGw
In this episode, Jon will share several areas that you can make the most of from your Youtube channel. Even if you don't use Youtube, there are several lessons that can be applied to your overall media outreach efforts. From creating playlists to profile adjustments, there are many ways we can learn and leverage from one media effort to another.Â
In this podcast, Jon will share some encouragement and ideas of how to look back to your media outreach efforts and to look forward to the coming year. Ideas for analysis and growth are mentioned, as well as the need to always look up in gratitude to what the Lord is doing through your ministry efforts.Â
In this episode, Jon will talk with Patrick Gozur from Faith Comes By Hearing. He will share insights to their Google Ads efforts for ministry teams around the world and we think it will a blessing to you and your ministry. In this conversation he will mention the following things and links:
Biblebrain.com - Â FCBH's developer API
https://software.sil.org/scriptureappbuilder/
FCBH Google Play Apps = https://play.google.com/store/apps/dev?id=5967784964220500393
FCBH Offline Apps - https://apk.fcbh.org/
In this episode, Jon will share about how to use TypeForm to create questions and options for people on your landing pages. This allows you to better know your audience and their interest and needs. It also can allow you to share the right content with what a person is wanting at that moment.Â
typeform.com
kavanahmedia.com/typeform (An example of how a TypeForm can work in action)
In this episode, Jon will share how to use a builtin tool within the Creator Studio suite to help test different organic posts ideas. You can tests videos, images, links, text, and much more!
In this week's podcast, Jon will share a FREE way that you can run experiments on your website. This can be a powerful tool to segment your audience, and learn new insights. We hope it is a blessing to you.Â
In this episode, Jon will share about how engagement can help you know your audience, evaluate your content, and more. He will also share about several new ad campaign examples that are available for you and how you might use them in your digital outreach endeavors.Â
In this episode, Jon will share about how the new, Facebook (Meta) targeting restrictions are coming, and how we can push forward in our efforts despite the changes. He also shares he's recent findings from researching over 200 different ad accounts in this last quarter and gives suggestions on ways that you might experiment and try new things.Â
In this episode, Jon will share what the acronym EAT and YMYL have to do with how Google (and Facebook) look at your website and content to determine where it ranks and who sees it.Â
In this episode, Jon will be sharing the PACE acronym from the military and how it applies to your digital outreach efforts. When things change, when options are gone, when your team or budget changes, what are you going to do? What is your plan? Have you tested it and trained for it? All of this will be discussed in this week's episode.Â
In this episode, Jon will have a conversation with Andy, who is using media to reach out amongst a specific people group both in a diaspora and in their homeland. You will hear his challenges, things he has learned, and some exciting first fruits that he has seen.Â
In this episode, Jon will share about one of the largest search engines in the world, YouTube. He will discuss the why and how of using Youtube video ads in your ministry marketing efforts.Â
In this very personal episode, Jon will share the concern that he and others have of high ministry burnout. He will share several questions to consider and areas to address in your ministry life.Â
In this episode, Jon will share some of the changes happening within social media in regards to detailed targeting expansion. How you pick your audience for your ads is changing, and it may not be for the good.Â
In this episode, Jon will share some training and teaching related to a field team working in a hard region. He will share the problem they are facing, how to analyze it, and then some possible steps in regards to audiences, ads, and website content to help.Â
In this week's podcast, Jon will interview Candace Mackie who is the director of the TWR Motion digital team. The TWR team has created a great resource called "Share The Story" and Candace will share the philosophy behind it, how teams can use it, and how new languages can be added. We believe it will be a tremendous blessing to you and your ministry efforts.Â
https://twrmotion.org/sts-language-request/
In this episode, Jon will share insights and data from over 200 teams around the world. This is a part of the quarterly research and results that he shares so that you can learn costs, click through rates, themes, and mores for the region that you are ministering within.Â
In this episode, Jon will talk about how the web is transitioning quickly in to what many are calling Web 3.0. Within the world that we live in, and with all of the changes taking place online and on the web, Jon will share a few areas that we need to concentrate on to help re-establish trust that may be lacking in many of the seekers that we are reaching out to.Â
In this episode, Jon will talk about how data from multiple streams (Google Analytics, Facebook Ads, etc.) can be visualized and used within Google Data Studio.Â
https://www.powermyanalytics.com/
In this episode, Jon will share 6 reasons why your Facebook reach is not what you were expecting and how to fix it. He also shares a survey request from content creators wanting to hear from you. You can fill out the quick survey by clicking this link:Â
In this episode, Jon will discuss 6 reasons why your website visitors might not be converting. From downloading a Bible, watching more videos, or sending a private message, Jon looks at what might be stopping these results from taking place.Â
In this episode, Jon will talk about a way to use the Facebook API to create a Google Spreadsheet that allows you to see possibly hundreds of hidden interest targeting within Facebook ads. The training for this tool comes from the YouTube channel "Measure School" which trains on many Google Analytics and other resources. To learn how to create your own interest targeting spreadsheet, go to:Â
In this episode, Jon will lay the reasons and the tools used to better understand your target audience and the questions that they are asking. The pros and cons of these tools and possible uses are explored.
Tools Mentioned:
https://answerthepublic.com/
https://www.semrush.com/
https://moz.com
https://www.wordtracker.com/
https://ahrefs.com/
In this week's episode, Jon will share a testimony of 4th generational discipleship growth among a ministry using media outreach. He will also share about a new, Facebook text option when making ads in ad manager.Â
In this episode, you will hear Jon's heart and prayer for you who are working in the world to make Jesus famous. It is our prayer that you are encouraged to continue the struggle and know that you are not alone.Â
In this episode, you will learn how to leverage audio in your ads and even in your private messages with seekers. With many people groups being mainly audio only in their communication, we believe that these tips can help you find those seekers using their own heart language.Â
In this episode, Jon shares an acrostic of EPIC and how several different elements combined can make a major impact in your marketing strategies, as well as ad journeys.Â
In this episode, we will look at Doodle videos and how you might use them in your marketing, things to look for in the software, and even some examples from one of the podcast listeners.Â
One Software Option:Â https://www.doodly.com/
Example Content From A Podcast Listener:Â https://onedrive.live.com/?authkey=%21AD1KcBxLlmZY9nI&id=3C120992BE0AF8B8%21519&cid=3C120992BE0AF8B8
In this episode, Jon will talk through the major takeaways and applications from the data analysis from over 80 different countries. In this podcast you will learn about thinking about time, location, prayer, AND about thinking about sidewalks and not just funnels.Â
In this episode, you will hear the most recent marketing results from 210 teams in 81 countries. We will look at Reach, Outbound Click Through Rate, Ad Spend, Themes, Content, and more.
In this episode, we will discuss the idea of "what is working?" Do we need to redefine terms such as "Vanity" metrics?Â
In this episode, you will learn
-
How things are changing in the pixel and analytics world
-
What is the link click through rate
-
What is the outbound link click through rate and how to find it
In this episode, you will learn about how to use polls in your Facebook Ad Campaigns. For video training of how to do it, please check out our live video training course at https://kavanahmedia.com/courses/147/live-training-recordings/lessons/1758/christian-media-marketing-show-ep-17-how-to-create-videos-polls-in-facebook-ads
In this episode, we willÂ
-
Look back at what has stayed the same in these last 100 episodes
-
What is changing in the media to movements and christian media marketing efforts
-
Describe a new model that we are trying in one country and soon in another 12 of the largest unreached areas
In this episode, you will learn
- retargeting strategies that still work in light of the pixel changes and Apple's iOS 14.5 privacy changes.Â
In this episode, you will hear about
-
Regional hubs
-
Different streams of MTM
-
The results of the 2021 Global Media to Movements research
For the full research report and slides, go to:Â
Executive Summary: 2021 Media to Movements Global Research Results -...
In this episode, you will learn
-
The history behind Kavanah Media and our heart and vision for the world
-
About a $50,000 grant to help teams with their evangelistic ad outreach
-
Specifics about what Kavanah Media does as a business as mission
Click here to watch the video of this talk:Â https://youtu.be/iE50wPUz6-o
Click here to fill out the grant interest form:Â https://kavanahmedia.com/letsgo
In this episode, you will hear about the different phases and trainings available through the Media to Movements team. We will look through the different parts of what we see are the critical roles, trainings, and resources that can help a team implement and have success using media for an end-to-end (online to offline) strategy.Â
Media to Movements
In this episode, you will learn about
-
Facebook Analytics tool. It is shutting down, so what does that mean for your ministry.
-
Google Smart Ads. Are they good for what you wanting to do?
-
Google Insights. Learn how you can see the latest trends and suggestions for your Google Ads.
In this episode, we will be talking about Instagram ads. We will look at:
-
Story Ads
-
Photo Ads
-
Video Ads
-
Carousel Ads
And information about hashtags and more.
In this episode, we will look at different tools that can be used to discover keywords and phrases that your target audience is using.Â
We look at:
Google Trends
Facebook Audience Insights
Twitter Search
Google Ads Keyword Planner
And More!
In this episode, you will learn how to see what ads others are running.Â
-
Learn what phrases and creatives they are using
-
List other pages in the Insights section of "Pages To Watch" to see how their engagement and other variables are.Â
In this episode you will,
-
Hear about how fishing is like content creation in media outreach
-
Learn about different testing methods for your content
-
Learn about different ways to think about your content
-
Hear about the power of testimony and social proof in your contentÂ
Headline Analyzer Tool:Â https://www.aminstitute.com/headline/index.html
In this episode, we will look in to the new arena of social audio. You will learn about
-
Clubhouse, Twitter Spaces, and other social audio spaces
-
Opportunities of how social audio can be used in ministry
-
The risks and rewards of using social audio in your ministry objectives
In this episode, you will hear
-
Why content is such an important part of your overall media outreach efforts
-
A new, free resource of ad examples, landing page examples, and more made available on the Kavanah Media site.
https://kavanahmedia.com/ad-resources
In this episode, you will hear
-
An interview with Matt Ostertag from the IMB
-
Hear how they got started using media in their outreach
-
How their first campaign went and some surprising results that came about
In this episode, you will learn about
-
Changes in the Facebook Attribution Model and what it means for your results
-
Changes in the Facebook Events configuration in light of the recent iOS 14 and other changes
-
How to verify your domain so that you can keep optimizing your ads for custom eventsÂ
In this episode, you willÂ
-
Hear about our heart for movements
-
Hear about different percentages in relation to an end to end strategy
-
Hear about what parts we see as critical and how we can all work together for God's glory
-
Hear about language changes to ads to help with community standards and help cast vision
In this episode, you will hear about
-
A recent increase in ad accounts being disabled
-
Some possible causes or reasons behind why this could happen
-
Possible solutions if this happens to you
In this episode, you will
-
Hear about the new, live video show starting on Jan. 26th
-
Hear about some major changes that Facebook is making in regards to pages
In this episode, you will learn -
-
An update about the WhatsApp privacy controversy
-
How to eliminate friction in your media efforts with 5 Key Steps
-
Coaching and Evaluative Resources available from the Media To Movements Team
mediatomovements.org
In this episode, you will learn
-
About the new, live video training show coming in late January
-
About a 4 part prayer media outreach campaign with ad examples and landing pages
-
Metrics and reasons behind the campaigns
https://kavanahmedia.com/prayercampaignexample
In this episode, you willÂ
-
Learn about how to look at your past year's efforts
-
Learn about how to observe what is working, what is not working, and what is changing.Â
-
Learn about how to plan, prepare, pursue, get perspective, and pivot if needed
-
Hear about the new show that will be starting soon
In this episode, you will hear and learn about,
-
The learning curve and event interactions needed for the algorithm
-
New privacy battles and the impact on your media marketing
-
A new, live video show about Christian Media Marketing and how you can help
In This Episode, You Will Learn
-
What are the changes within the Facebook Messenger Ads
-
Who they impact
-
Some things to test and try in your context
In this episode you will learn,
-
Some of the tricks and ways that the Devil works to undermine God's Truth and His workers
-
The realities of spiritual warfare
-
How we can prepare and take action
To watch a video of this training with slides, click here:Â
In This Episode, You Will Learn
-
About Custom Audiences and Lookalike audiences
-
Options When Targeting Geographic Areas
-
Ways To Refine Your Audience For Better Results
Here is a video presentation of this training as well:Â https://youtu.be/fGtASoELmfA
In this episode, you will hear aboutÂ
-
4th Quarter Ad costs and issues
-
How to evaluate and think through your messaging and content strategy in regards to your specific target persona
-
A season and time to be thankful
In this episode, you will:
-
Learn how to use the "Compare Button" when analyzing your different Facebook Ads
-
Hear about a new "Live" video training that we will beginning (Lord willing) in January
For a video recording of how to use the "compare" button, go to our Kavanah Media Facebook atÂ
How To Compare Data In Facebook Ads Manager Learn how to see how your ads are doing and compare them to other ads and timeframes
Posted by Kavanah Media on Thursday, November 19, 2020
In This Episode, You Will Learn-
-
Google possibly moving towards cohort marketing (groups) instead of one to one
-
More about the new Google Analytics version 4
-
My recommendation as to whether to use. now or still use the Universal Analytics version
In this episode, you will hear from Zach Leighton from https://www.reliantcreative.org/ (Reliant Creative)
-
Hear about the power of story
-
Learn about one of the most used story formats throughout history
-
Discover many free resources for your ministry outreach
In this episode
-
Learn what to do when your ad review gets stuck
-
Learn what to do when your ad get denied
-
Learn some best practices when setting up and using a Facebook and Instagram Ad Account
-
Learn about content ideas from a partnership between Kavanah Media and LUMO
In this episode,
-
Hear about how Curtis sees the digital world impacting discipleship
-
Learn About Zume, and how it can help train those who you are working with to make disciples who make disciples
https://metacamp.org/
https://zume.vision/
https://zume.training
https://2414now.net/
In This Episode -
-
Hear our thoughts on what is changing in an outreach within a pandemic world.
-
Discover some outreach ideas that will help even when your gatherings can be in person again.
-
Ministry mindset changes that can help in the midst of a pandemic.
-
Truths that do not change.
In this episode you will learn about different security settings and practices that are advised when doing social media marketing.
In this episode, you will hear from a MTM practitioner who works with a broad network in Asia. He will describe lessons learned, opportunities, and challenges faced in their media outreach efforts.
In This Episode, You Will Learn About
-
A new, end to end coaching solution that is staffed with specific experts to help your team in their media to movement efforts. From creating a prayer movement, establishing branding, creating your first ad campaign, and more, you will have a dedicated coach working with you in each step. (mediatomovements.org)
-
A new service by Kavanah Media to help serve those who do not want to learn and keep up to date with social media and with marketing. This service helps you concentrate on what you went to the field to do, to tell people about Jesus.Â
-
A request to hear stories of organic outreach growth, or any other stories or people that you think might be a blessing to this podcast audience.Â
In This Episode, You Will Learn -
-
How Facebook is changing LookALike Audiences
-
What steps you should take to make sure that your top of funnel audiences are the highest quality
In This Episode, You Will Learn
-
How asking the questions "So What?" and "What If?" can help you in your planning
-
How strategy and specifics such as who, what, when, where, and how relate to your Christian media marketing
-
Why thinking through logistics (Facebook Pixel, Analytics, Custom Audiences, Next Steps, and more) before you begin an ad campaign is important
Plus, be listening for an opportunity to help in some specific research that is being done.
In This Episode, You Will:
-
Hear of new changes and updates to Word Press, Facebook Messenger, Twitter, and more
-
Learn why consistency in your social media marketing is so important
-
Understand how a content calendar can help you accomplish your goals
In This Episode, You Will Learn -
-
Things are changing within the social media world, and how to be ready and respond
-
How to use the Instant Experience within Facebook & Instagram to create landing pages within the social media channels
In This Episode, You Will...
-
Hear about the history of GNPI and their heart for media to movements
-
Hear about an exciting new website that has video content, landing page ideas, ad ideas, and more
To Check Out The Global Gospel Media Content, Go To:Â https://theglobalgospel.media/
In This Episode, You Will Learn
-
How Google Optimize Can Help You Do A/B Tests On Your Website (optimize.google.com)
-
How A FREE Tool Such As Hotjar (hotjar.com) Can Help You See What People Are Actually Doing On Your Website
In This Episode,
-
You will hear from Tom K. who is the instructor for the Foundations of Media to Movements course at the Mission Media U site.Â
-
Hear Tom's thoughts on Strategic Storytelling
-
Why Mobile Media Creation Is Important
-
And Why Partnering With Locals To Create Content Is So Strategic
Tom's Courses Can Be Found AtÂ
Story in Ministry Course
In This Episode You Will Learn How To:
-
Create A Custom Audience Of Those Who Have Private Messaged You
-
How To Export Your ManyChat Audience In To Facebook To Create A Custom Audience
In This Episode -
-
You will hear a recording of a live training call with 70 University Campus Ministers
-
Questions Answered Will Include:
What is social media marketing?
What platforms are good for college students?
What to do when getting started?
PLUS, hear the testimony of one campus experimenting to find seeker
In This Episode You Will Hear About -Â
-
Pre-Suasion Techniques
-
Expectancy Violations Theory and Its Application
-
How We Can "Melt" People With The Holy Spirit Before They Are Molded Into The Image of Christ
-
Why The Phrase "You Are Not Alone" Is So Very Important
In This Episode You Will Hear Answers and Responses To Listener's Questions:
-
How Does The Facebook Ad Boycott effect our media outreach efforts?
-
When do we use Facebook Ads and when do we simply "boost" a post?
-
When do we make an organic post and when to use Facebook Stories?
In This Episode,
Learn how using Site Search on your website will help:
-
With Content Ideas
-
With The Seeker Journey Online
Complete Details Of How To Set Things Up Can Be Found On The Kavanah Media Website
Click Here For A Great Article Showing The Detailed Technical Setup:Â
Setting up Google Analytics site search (with and without parameters)...
In This Episode -
You Will Hear A Recorded Training About The Philosophy and Techniques Behind Right Message, Right Person, Right Time, and Right Device.
We will cover:
-
Knowing, Liking, and Trusting
-
Hammer Time (4 M's and C's of Christian Media Marketing)
-
Jedi Marketing Techniques
-
Screen Shots and Results From An Experiment Around The World (See PDF Notes On Website)
In This Episode You Will Hear -
-
How YWAM FM (Youth With A Mission Frontier Missions) is using media to find workers, seekers, and more.
-
How They Are Seeing Media Being Used In Church Planting Efforts
-
How They Believe Future Workers Will Be Found and Trained For Media To Movements Efforts In The Future
To learn more you can also check out their blog at
Welcome to DMMs Frontier Missions - Pursuing Disciple Making...
or at their online course:
Getting Started in Disciple Making Movements: Even if You Are Busy,...
In This Episode:
-
You will hear a recorded training call with a field worker (Dave) who has questions about audience creation
-
You will learn about creating different custom audiences
-
You will learn about the creation of lookalike audiences and how to target them to just a specific area
In this episode, you will hear:
-
How digital media marketing is impacting the mobilization of workers for mission organizations
-
How social media marketing is helping an organization have their best 5 months of work in spite of COVID-19
-
How digital natives and workers comfortable with leveraging technology is becoming the norm
Global Gates:
Global Gates Christian Network
Team Expansion:
Team Expansion | Multiplying Disciples and Churches Among the...
In This Episode You Will Hear:
-
How a church pastor is using social media to find seekers around the world
-
The role of organic content and how groups fit in his strategy
-
How testing and learning fits in his overall work
-
Advice on how to be authentic and use your gifts in digital space.Â
In This Episode You Will Learn:
-
The background of the owner (Will Rogers) and who Cause Machine is designed for
-
How Cause Machine doesn't need plugins, updates, etc.
-
How Cause Machine is easy to use, fast, and secure
-
About how to get tremendous savings including one free month
Here is a link to use to sign-up for only $29 a month which includes the Cause Machine software AND hosting on Microsoft Azure servers: https://causemachine.com/kavanah
In This Episode You Will Learn -Â
-
In honor of Star Wars, we have C5PO (A C, 5 P's, and an "Oh") to content creation
-
What is one metric to be checking on your content
-
5 P's that are themes that can be used right now and in the future
In This Episode -Â
-
You will hear about an ad campaign idea based around the idea of the "Night of Power" during Ramadan.Â
-
Discover ready-made content, videos, headlines, copy, TONS of links, and more.
-
Be invited to hear about exciting new software and possibilities that Jesus Film is offering called "Next Steps" for your media outreach
Get all videos and sample content at https://kavanahmedia.com/night-of-power
https://kavanahmedia.com/night-of-power
In This Episode:
-
Learn about why websites should be a part of your social media outreach strategy
-
Tips and Tricks to make sure your site is working correctly
-
Thinking through how to leverage your website for retargeting
In This Episode:
-
Learn about the marketing concepts of knowing, liking, and trusting.
-
Learn how you can set up your ad campaigns to continue running and finding you new seekers
-
Learn how and you can help people "sample" what you have to offer and then follow-up with the right message at the right time.
In This Episode:
-
Hear about a couple of things that are working and helping with social media ads right now
-
Hear about a brand new training available about Google Tag Manager.
-
Hear how Google Tag Manager can help you know how much a person is watching a video on your website, and/or when they click on a Bible download link.
In This Episode -
-
Hear About How The Role of Digital Responder Might Need To Be Divided In Two
-
Learn How To Best Handle Different Types of Responses
-
Learn How To Best Organize and Respond To People Online
-
Learn Different Options and Tools Built In To Facebook Inbox For Your Responders
In this episode:
-Hear the challenge and the strategy behind the total, end to end method
-Understand that you have a role in this movement
-Work towards unity in our combined efforts around the world
In this Episode, You Will Hear
-Our hearts go out to a friend, family, and team in N. Africa who suffered a loss this week
-An interview with a Media to Movement worker in Italy. Hear how he is using media, and lessons that he has learned.
In This Episode, You Will Hear How The COVID-19 Virus Is Impacting Media Campaigns Around The World.
-Some Negative Concerns
-Some Positive Responses
-The Overarching Message Of The Empty Tomb
In This Episode, You Will Hear The Story of Robin, A Worker Who Is Just Getting Started Using Media To Find Seekers In The Balkans.
In This Episode You Will Learn:
The Different Types Of Posts You Can Use For Content Creation On Both Paid and Organic
In This Episode You Will Learn:
-
That Thee Taiwan Training Has Been Canceled Do To The Coronavirus
-
All Of The Tools and Software We Use All Of The TimeÂ
AgorapulseÂ
CauseMachine (Contact Us For A HUGE discount.)
Calendly
Adobe SparkÂ
Adobe SuiteÂ
Google Docs
ManyChat
Disciple Tools
Trello
SlackÂ
Google Data Studio and Analytics
IFTTTÂ
FeedlyÂ
Bitly
TwitterÂ
Mac Eco System
In This Episode You Will Learn:
-
The Effect Of The Coronavirus On Upcoming Trainings
-
Prayer As A Content Strategy
-
Doing Content Analysis Of The RequestsÂ
-
Average Costs Around The World
In This Episode You Will Learn:
-
Why Coalition Building and Joining Hands Is So Important
-
What Divisiveness and Building Our "Kingdom" Results In
-
How We Model Unity As We Work With the Holy SpiritÂ
-
4 Ideas and Ways To Practice Sharing Within Christian Media Marketing
In This Episode You Will Learn:
-
Why and what our mandate and commission is
-
What roles do time and urgency have in our social media outreach
-
How the Holy Spirit works through our efforts and our role in obedience
-
How Consistency helps with the algorithm on both Google and Facebook
-
An Invitation To A Hand-On Training In Taiwan and other free tools
In This Episode You Will Learn:
-
Why Multiple Touches Are Important In Marketing
-
What Different Objectives Are Available Within Facebook and Instagram
-
How To Pick An Objective
-
New, Free Facebook Marketing Course Available On Kavanah Media
-
An Invitation To A Hand-On Training In Taiwan
In This Episode You Will Learn:
-
New, Free Courses Available On Kavanah Media
-
The Top Mistakes That People Make When Making Google Ads
-
An Invitation To A Hand-On Training In Taiwan
In This Episode You Will Learn:
-
What Is The Facebook Learning Phase
-
What Specifics Changes or Actions Trigger A Relearning
In This Episode You Will Learn:
-
Different Types of Posts To Use Within Your Funnel
-
Different Reasons People Share Content On Social Media
-
Relational, Intellectual, Behavioral, Sensory, and Emotional Types
In This Episode You Will Learn
-
What is a social media audit and what is it good for
-
What elements need to be in your social media audit
In This Episode, You Will Learn -
-
Anticipated Marketing Opportunities Coming In 2020
-
Trends and Opportunities Possible In The Next 5 Years
In this episode you will learn:
-
How retargeting is similar to dating and building a relationship
-
How to get started with retargeting
-
Exciting news about upcoming trainings and courses
In This Episode, You Will Learn
-
Changes Happening To Facebook Messenger
-
What the 24 and 1 Rule Is and How It Is Changing
-
Why Site Speed Is Important And What I Recommend
-
Accountability Questions Within A Media Followup System
In This Episode, You Will Learn
-
What is a chatbot
-
Where Chatbots Are Actively Being Used
-
Reasons To Consider Using A Chatbot
-
Helpful Hints When Using A Chatbot
In This Episode, You Will Learn:
-Different Types of Longings That Marketers Try To Address
-Understanding How ALL Spiritual Longings Are Fulfilled In The Spirit
-Understanding How To Use The Fruit of the Spirit To Filter Your Content
In This Episode, You Will Learn:
-The Origins of Empathy Marketing
-Understanding How Jesus Communicated To People
-Understanding Why It Is Important That People Realize That They Are Not Alone
On Today's Episode, You Will Learn:
-No Magic Bullet, No Secret Sauce
-Everything Is Based Out Of Prayer
-Mistakes That Teams Are Making (In Copy, Creative, Headlines, Targeting, Website, and more)
On The Show Today You Will:
-
Learn About YouTube's Massive Audience Size
-
Learn About What Is A TrueView Video Ad
-
Learn 3 Strategies To Use Video Content To Find Seekers (Cards, End Screens, and Search)
On The Show Today You Will:
-
Learn About Facebook's Plans To Start Revealing Page Owners
-
Learn About What A Digital Hero Is
-
Learn About Facebook's Definition Of Inauthentic Behavior
-
Learn About Facebook's Community Standards
Links to learn more:
Article About Facebook's Plans For Page Owner Information
Facebook Blog About Protecting Elections
Facebook Inauthentic Behavior Update
Facebook Community Standards
On The Show Today You Will:
-
Learn About The Role of the Dispatcher in an End to End Media To Movements Strategy
-
Learn About When Might Be A Good Time To Meet Face to Face
-
Learn About How To Make The First Phone Call
-
Learn About Security and Other Important Elements To Consider When Meeting
On The Show Today You Will:
-
Learn About The Role of the Responder in an End to End Media To Movements Strategy
-
Learn About What Skills A Good Responder Needs To Have
-
Learn About How The Characteristics Of A Good Responder
-
Learn About How To Not Argue, But To Instead "Put A Pebble" In Their Shoes
On The Show Today You Will:
-
Learn About The Role of the Marketer and Content Creator in an End to End Media To Movements Strategy
-
Learn About What Skills A Good Marketer Needs To Have
-
Learn About How The Ads Are Just The First Part Of The Role
-
Learn About How This Role Works With The Other Roles On A Team
On The Show Today You Will:
-
Learn About The Difference Between Cynics and Seekers Within Social Media Outreach
-
Learn Why It Is Important To Build A Custom And Look-A-Like Audience For Targeting
-
Learn About How It Is Important To Manage Your Ad Responses
-
Learn About How To Challenge Your Assumptions About The Seekers And The Media Needed To Reach Them
On The Show Today You Will:
-
Learn About Google Analytics (What It Is & Why It Is So Powerful)
-
Learn About How Your Paid, Organic, and Direct Traffic Are Interacting On Your Site
-
Learn About Filters That You Can Use To Make Your Data More Accurate
On The Show Today You Will:
-
Learn about 7 (actually 8) FREE tools to help find content
-
Twitter
-
Feedly.comÂ
-
Reddit
-
Apple News
-
Google Trends
-
Google Ads Keyword Planner
-
Quora
-
Flipboard
On The Show Today You Will:
-
Learn about Custom Audiences
-
Learn how to create a LookaLike audience from your custom audiences
-
Learn about ways to use a Lookalike audience in ad targeting
-
Learn about creating retargeting ads for people who have done specific things like download a Bible or messaged you
-Get a FREE download of a step by step process for creating a custom and/or lookalike audience
On The Show Today You Will:
-
Hear about the most important step in digital marketing within Facebook and Instagram...the Facebook Pixel
-
Learn where to go to get your Facebook Pixel Code
-
Learn about the Facebook Event Setup tool
-
Learn about creating a custom audiences based off of a url or button click
-Get a FREE download of a step by set up of the pixel and Event Setup tool
On The Show Today You Will:
-
Hear About The Growth of Instagram
-
Learn About Instagram Story Ads
-
Learn About Instagram Carousel Ads
-
Learn About Instagram Feed Ads
-Learn About A Software Tool That Can Help Make Great Videos
On The Show Today You Will:
- Learn 4 Key "C's" to help you craft better ads and move people to a point of conversion
On The Show Today You Will:
-
Hear About A New Social Media Channel Called Tik Tok
-
Learn About Facebook's Changes To Mobile Ad Text Length
-
Learn About Facebook's Changes To Transparency, Branding, Videos, Algorithms, and More
-
Learn About Google Ads Use Of Artificial Intelligence
On The Show Today You Will:
-
Meet Chris, who is one of the lead developers and designers of a follow-up system called "Disciple Tools"
-
Learn why follow-up systems are important
-
Why Disciple Tools was created
-
What security thoughts have gone into this follow-up system
To know more about Disciple Tools, you can go to https://disciple.tools
On The Show Today You Will Learn:
-
What brought this team to want to try using media to find seekers
-
The first thing they did to get started (and the unexpected result)
-
How God has blessed them so far
-
Advice they have for other teams looking to get started using media to find seekers
On the Show Today You’ll Learn: - Compare digital marketing to fishing
-
Compare digital marketing to a real conversation
-
How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion
-
Trigger actions
-
How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences and ads
-
How to keep the conversation going with a warmer and more interested audience
In today's episode you will learn:
-
How the bidding process works
-
How bidding, placement, relevance, and audience selection can impact costs
-
What ad objectives are working right now at the lowest costs
On the show today you'll learn:
-Key Objectives When Creating Content
-What Metrics You Should Be Monitoring When Running An Ad Campaign
-What Different Metrics Are Including Relevance, Clicks, Conversions Rate, Frequency, and more
-What To Do About Ad FatigueÂ
On the Show Today You’ll Learn:
-
How a mission team used social media marketing to get a video in front of 3/4ths of a city
-
Lessons learned from doing M2DMM (Media to Disciple Making Movements)
-
How dissatisfaction drove this team to try new things
-
Advice for a team or church that is just getting started
-
How to do an A/B test within your social media campaigns
On the Show Today You’ll Learn:
-
Two mindsets that are critical to a Media to Movement methodology: Patience and Purpose
-
How to begin with the right expectations
-
How to give the Facebook algorithm enough time to respond to your specified audience
-
How to evaluate the frequency and costs of ads
-
How to increase ad spend without breaking the Facebook algorithm
-
What is the purpose that truly matters with ads and media
-
Which objectives to choose for ads and why
Support this podcast: https://anchor.fm/christianmediamarketing/support
On the Show Today You’ll Learn:
-
Two mindsets that are critical to a Media to Movement methodology: Patience and Purpose
-
How to begin with the right expectations
-
How to give the Facebook algorithm enough time to respond to your specified audience
-
How to evaluate the frequency and costs of ads
-
How to increase ad spend without breaking the Facebook algorithm
-
What is the purpose that truly matters with ads and media
-
Which objectives to choose for ads and why