Rise Grind Repeat: Recent Episodes
EIC Agency
In this marketing podcast, we interview digital innovators about how they used modern marketing tactics and strategies to propel their company to new levels.
Eric Whitmoyer & Joe are highly accomplished “no-nonsense” executives, life-coaches, public speaker, author, and business consultant. He is an entrepreneur and executive leader that leverages his skills, experience, and finely-honed business acumen to vault companies to peak success. Among his many achievements, Eric is recognized as an Advanced Certified Trainer in the “Success Principles” material and methodologies by the prestigious Jack Canfield Organization. Additionally, Eric is a certified instructor of the Culture Transformation Tools Training offered by the Barrett Values Centre. He is certified in numerous Sales Training and Sales Leadership programs. As well as publishing his book, “Success with Goals – Designing Your Life with Purpose.” However, despite all his success in his career and other endeavours, he cherishes his role as a husband, father, and grandfather above all and is immensely proud of his whole family, including the recent additions of his grandchildren!
David DeLorenzo is a native Arizonan. He attended college at Arizona State University and graduated with a Bachelor of Arts degree in Marketing. After college David worked for Warner Bros records distributor, which started a 10 year career in the record entertainment industry. While engaged in the record industry, and armed with marketing knowledge, David opened his first marketing company called Diamond in the Rough Promotions. While building his business, David discovered a niche market that could use his services: the restaurant industry. He developed his current affordable insurance for all sectors of the hospitality industry. David is a dedicated member of Arizona’s restaurant community, constantly staying current on the bar and restaurant industry, marketing to ensure that he is providing outstanding, quality service for restaurateurs. In addition, David has built a reputation in the industry based on the trust that he will always look to serve the best interest of his clients in both insurance price and coverage. David is a silent investor of four restaurants in the Phoenix metro area. David feels that by traveling to these restaurants and getting his hands dirty he better understands the needs of the restaurant industry and thus, his client. David is an avid runner and health fanatic. He is a family man at heart and cherishes the time he is able to spend with family and friends. David also enjoys music and science fiction and has a special place in his heart for Star Wars. “For those that need it, make time he will.”
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Rise Grind Repeat Podcast powered by EIC Agency
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Hosted by Dustin Trout Produced by Andrei Gardiola
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Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
Marc Pacquette dedicates itself to helping Clients build and protect wealth through sound Estate Planning and Business Law principals. Using up to date training and study, The Law Office of Marc C. Paquette, PLLC works closely with clients showing them how to protect everything they are working hard to obtain. Because Estate Planning is such a personal matter, each plan is tailored to the individual or married couple. As a Solo Practitioner, I am also sensitive to establishing sound estate plans for same sex couples who are at a disadvantage because of the laws and statutes of Arizona and USA.
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Rise Grind Repeat Podcast powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
ttps://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts
After dropping out of college, Diana didn’t want to waste her smarts even at her most humble moments. As the sorted out cleaner in her neighborhood, she learned the struggles of trying to create rapport, always asking for referrals and negotiating her prices, etc. She also met other small cleaning providers especially in the Black and Hispanic communities and got to listen to their unique stories. That inspired her to create Clyn, an app that is specifically made for people like them and herself.
Her biggest reason, however, is to change the perception of how home service providers and janitorial jobs are looked upon. “We often see that cleaner or janitor in the shadows always cleaning up around the house or office spaces, but don’t hear of them,” she says. “Maybe an occasional “hello” or “Hola”, but we don’t realize how much effort they put to make sure our environment is clean and clear so we can focus on our daily tasks.
The Wildjoy story began in Lacy's college bedroom dreaming about how to make life more fun. Like most seniors, Lacy was planning to pursue a full-time corporate role after she graduated, yet her passions couldn't have been farther from corporate life. Lacy was knee deep in her entrepreneurship major trying to come up with a company that she actually loved and could pursue instead of a corporate job.
The name 'Wildjoy' came from the feeling of being wild and free and paired it with the german translation of my favorite song, Jubel by Klingande, meaning joy. If you put it together, wild-joy!!! In March before graduation, I called my full-time offer and decided to go all in on the baby version of WILDJOY.
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
Heidi explains what Lifeguarding Legacies is all about; Without a custom estate plan and lifeguard to protect your legacy, you run the risk of drowning in the complications of what can happen if you swim the legal waters without a buddy. Lifeguarding Legacies is an easy and affordable concierge service for wills, trusts, probate and estate planning.
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
______ Rise Grind Repeat Podcast powered by EIC Agency ______ Hosted by Dustin Trout Produced by Andrei Gardiola __________ Check out the full video episode at: https://bit.ly/3dlwjnJ https://spoti.fi/2Mgfpe6 https://apple.co/2MiQdUv For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts
Most of us think “military aid” is something the U.S. provides to other nations, and don’t realize that our own troops and their families are often hurting financially. Military pay rates are low. Many young, newly enlisted families qualify as “the working poor.” Multiple deployments can mean frequent relocation, leaving a civilian spouse to find a new job while the other is overseas. And if military pay gets messed up (it happens), the rent or mortgage still has to be paid; the kids need food and clothes. Christina Erlandson talks about how the nonprofit Military Assistance Mission steps in to help service members have one less worry.______
Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
Jason Bressler and his father created the Phoenix Metro Chamber of Commerce with the mission of helping members make connections that grow their businesses and benefit the community. So Jason can teach you some things about networking. For example, at an event, “If I meet two great people, that’s a win,” Jason says. “Set your expectations realistically. Don’t go in saying I’m going to meet a hundred people and then you meet two and you think what did I come to this for? Go in with the mindset that ‘I’m going to be me: genuine, real, honest, sincere.’ People will appreciate that and want to be a part of you and your organization.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
The COVID pandemic hit Green Mountain Grills hard. Their top-quality wood pellet grills are the first choice of many competitive grillmasters, but competitions were on hold. When things finally started to open back up, “Shipping issues,” says Jason Baker of Green Mountain Grills. “Guess what — You’re not getting product!” Jason says it’s been very tough, but “You can’t be beat if you don’t give up. When you’re in business, expect something crazy every day. If you work hard enough you’ll get through all those issues. You have to have the mantra that you’re just going to keep pushing forward, and get up and face the next day.”
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Rise Grind Repeat Podcast powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
**Just because your definition of success is simple doesn’t mean it’s small or doesn’t matter
Kyle Davidson’s “why” was shaped by his family. So when he started 12th Street Creative, his video production business, he says he knew, “My simplified ‘why’ was to work with just one business, one person, and help them realize what their story is and then tell it. If I can make a living doing that,” Kyle says, “that sounds like a pretty good life.” The best part, he says, is the rebound effect. “Listening to people tell their stories, bringing it out of them a little bit, so then their story can change someone else.” For Kyle, that spells success, and he says that’s important. “Once you can define success, the journey to get there gets a whole lot easier.”**
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Evo Terra’s Simpler Media takes the mystery and fear out of podcast production. Simple!
Evo Terra has been in podcasting since the beginning, when he was part of the team behind an internet-based broadcast in 2002. Now his company, Simpler Media, helps businesses like yours with the lessons he’s learned. One of the questions he gets most often from business owners considering a podcast is, “What am I going to talk about?” Instead, Evo says, “Ask ‘What do I want to achieve?’ A podcast episode has a beginning, middle and end. It’s going to tell a story. What story is that — your brand? Your thought leadership? Why your people are special? Think about telling the story that needs to be told to drive business outcomes.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Lots of us have out-of-the-ordinary career paths, but Jeff Davenport’s was way out. With a bachelor’s degree in biology, he never worked in the field. Instead, he discovered radio, and has been in broadcasting for more than 25 years, most of them as operations manager for a multichannel company. Lots of people in southeast Arizona also know him as the host of a weekly trivia night that’s been going on for nearly six years at a Native Grill and Wings, “Home of the one and only unique, live trivia night and game show experience!” Jeff attributes his success to his “serendipitous, surreal life,” but he also has a true gift for seeing opportunity.
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Mark Asquith created Rebel Base Media, a U.K. tech company that helps businesses become as successful with podcasting tools as he has been. Getting his start in web design, Mark says he didn’t know he was an entrepreneur until somebody told him he was. He was just taking care of business that came through the door, not worrying about scale and capacity. He says a lot of would-be entrepreneurs would be better off thinking of themselves as business owners first. “Do the work, tell the people, let people know where you are,” Mark says. “That’s business. When you can prove you’ve done it four times, then you’re an entrepreneur.”______
Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Dan Tyre devotes as much effort to giving away what he’s learned as he does at his job. Dan was the first salesman on the original team at HubSpot in 2007. Now he’s sales director, overseeing “smarketing” — sales + marketing — for more than 750 employees. But he admits his own mission is more ambitious still: “I want to do the most good I can for the universe,” Dan says, and he starts by sharing what he knows. “I’ll sit with entrepreneurs and ask, ‘Where are you stuck?’” Dan says, “because entrepreneurs hit these things all the time. So if you find somebody else who’s been through it, who’s seen that movie before, that’s very valuable.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
You know what the pandemic did to your business. Now imagine what it would have been like for you if your business is to help thousands of other businesses. Thomas Barr is vice president of business development for Local First Arizona. He says as soon as business emergency funds became available, LFA organized members for a letter-writing campaign to the governor saying, “We need federal aid for small businesses.” Moving fast was critical because the bureaucratic hurdles are high. Arizona was one of the first states able to access federal disaster loans, Thomas says, “but we had to be on it right from the beginning.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Design Pickle, Russ Perry’s concept of a subscription creative services provider, has been an enormous success, according to lots of the national business press that has discovered Russ and his team. But Russ says they were successful from the start. How did he do it? “I created a pricing and business model that had this crazy thing called ‘profit’ from the beginning,” he says. “I didn’t operate from a deficit. We were posting profits from day 1, so I piled all of those profits back into growth.” Russ says, “We can optimize later. The ability to grow now means we’re solving a problem and delivering on that. And that means we’re doing something right.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
LighthousePE is a pretty specialized brand, providing proximity marketing primarily for the travel, casino gaming and hospitality industries. But Lighthouse CEO Andrew Steele has a lot to teach anyone who deals with customers in the digital realm. He has tips for easing customers’ minds when it comes to privacy — “We are very strict that the data we collect is only to enable LighthousePE to work for them.” — and on relationship-building through a crisis like COVID-19. “Just the ability to be able to maintain mindshare and touchpoints has value,” Andrew says. “It’s engagement that makes consumers feel you understand them.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Outbound sales are some of the hardest marketing there is. That’s why Justin Michael has made a science of it, studying what works and using that knowledge to help his clients. One of his top tips? The power of interacting within 24 hours after a contact, with email, voicemail, LinkedIn and Twitter. “I’ll do a lot very quickly,” he says. “I call it a cluster. It creates a bee-swarm effect.” Justin also relies on behavioral science to maximize the impact of contacts like emails and images, knowing how much time a client is likely to spend down to the tenth of a second. Best of all, he shares what he knows for free, on his site, on Reddit, … and RGR!
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Marketing through video scares lots of people. We’ve all seen bad ones, and we don’t want to do those. David Navarrete helps businesses avoid those mistakes and others, and he starts with a clean sheet of paper. First, he helps them determine what they want a video to do for them (“More followers is not the same as more clients,” he reminds), and the audience they want to reach. Then, preproduction, production and postproduction, and the client is invited to monitor each step. “But it’s really super-simple,” David says. “You come to me with an idea — it can be the simplest idea — and as the director, I’ll make you a perfect story about it.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Supermetrics is an industry-leader in building user-friendly data analytics tools anyone can use. Marketing Director Edward Ford says they do that by harvesting data from marketing platforms on one side and finding ways to integrate it on the destination side with product-led growth. He says a key to this is content for inbound marketing. “The philosophy of content is that you’re just there to help,” Edward says. “The best marketing is when you help your customers be more successful in whatever it is they do. If you take that into the heart of your marketing strategy you can’t really go wrong.” Supermetrics’ 400,000 users worldwide agree.
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
It’s fun to listen to Clay Manley talk his walk. He’s the founder of Speakeasy Sales Copy, and when you listen to him talk about what he does for businesses that hire him, it’s easy to see why he has a long string of successes and awards: he’s genuine about wanting to help clients succeed. “People are doing amazing things, even during COVID,” he says. “Maybe they lost their jobs and they’re moving online; maybe they have an offline business and now they’re venturing online; maybe they have something incredible that they’re passionate about that’s not selling, and it should be. I want to help those people get to the next level.” Listen. Learn.
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Rise Grind Repeat Podcast powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram @EveryImpressionCounts
Lexy Romano isn’t blinded by the spotlight. She’s been a stage performer most of her life, singing and dancing on stages around the world, performing off-Broadway in NYC and opening for Katy Perry and Tim McGraw. So you’d expect she’s at home on camera, too. But when Lexy created her own online program in Phoenix, “Phx Finds,” even she was surprised at how much effort and time — especially time — it takes to do it right. Now, besides sharing what she finds in Phoenix, she offers coaching for people who want to get in front of the camera for their own business. Lexy started “Phx Finds” from square 1. She has lots to teach.
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Rise Grind Repeat Podcast powered by EIC Agency
______
Hosted by Dustin Trout Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
While the pandemic changed the way many of us work, imagine handling the marketing for a business that suddenly had no market. Christine Ferris of True Food Kitchen says the restaurant business shut down overnight, and their capacity for 100% online orders and delivery wasn’t ready. “We went from having a marketing plan for the whole year to having no money,” she says. Today, as things seem poised to open back up. Christine says the crisis changed the way she looks at her role. “Pivoting was really the key, in terms of what are really effective marketing and communications strategies we could use with a minimal budget.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Tim Fitzpatrick set a simple mission when he created his mobile marketing company, Rialto Marketing, in 2012: helping service businesses simplify marketing so they can grow with less stress. And he speaks from 20+ years of experience when he says, “People overcomplicate marketing.” You don’t need a 20-page plan that’s irrelevant in three months. Tim shares his outline of a six-step, 90-day marketing plan — and only 90 days — because, “You need a marketing plan that’s simple and that you can make course-corrections to along the way.” And after 90 days? Look at what worked and what didn’t, make adjustments, and start over.
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
In his 30+ year career, Hans Schatz has watched a lot of corporate leaders, read their books, and read the books they’re reading. Two of the more important lessons he shares are: 1) Lots of them talk about the four C’s of leadership: credibility, competence, character, courage. But no matter how successful your business is, if you don’t have good character, it doesn’t mean anything. And 2), People can get blinded by their passion. Like it says in “Good to Great,” you have to be willing to pick up the rocks in your business, look at the squiggly things underneath — and deal with them. Be committed to your purpose, but be willing to alter your route.
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
Are you starting a business? Dallin Huso says the first question to ask yourself is, “Why?” But don’t stop there. Also ask yourself, “OK, but why do you want that?” and keep asking and answering until you figure out exactly why you’re doing what you’re doing. For example, Dallin knew why it made sense for him to start a pool care company. He knew the business from 10 years of working for his dad’s company. But Dallin says he doesn’t necessarily have a passion for pools. What he does have are goals: “financial freedom and control over my schedule so I have time to create strong relationships. And the road to those goals is building my business.”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
When lifestyle publisher Cynthia Sassi created Fabulous Arizona, she staked out a territory as big as the state. She says, “Some people focus just on food or fashion. We cover all aspects of Arizona, like a magazine.” That’s her background after all — national and local magazines. She likes that versatility. She likes being able to use it to support local businesses. And she likes that advertisers are willing to support her efforts. But she cautions, you can’t help everybody. “At some point you have to start saying no, and that was a game changer for me.” And that’s allowed her to make money and still feature, as she says, “everything fabulous!”
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
@EveryImpressionCounts
A post on Alecia Grant’s homepage, VivaKolor, is titled, “Putting what you want out in the universe.” And that’s what Alecia’s been doing for six years. She started as a blogger specializing in nails. Because she made good use of hashtags she was contacted by a brand to promote their products. More visibility, and lots more hashtags, brought more brands and more deals. Alecia evolved from nail blogger to fashion and lifestyle influencer, and VivaKolor went from hobby to career. She says, “Whatever we think about the most, believe in the strongest, expect on the deepest levels, or imagine the most vividly shall be our experience.”
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Rise Grind Repeat Podcast powered by EIC Agency
______
Hosted by Dustin Trout Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
“You can keep being frustrated, or you can realize you’re doing something wrong.” Garret Schwartz doesn’t claim to have answers for your business, because he’s still finding them for his — every day. And that’s refreshing. Business model? “We don’t know yet. We’re still figuring it out. We know we’re solving a problem. We know we’re making a difference in people’s lives. How do we monetize what we provide?” Garret and his brother founded Resinate to do something about plastic waste, and they selected the rapidly expanding cannabis industry as their source for materials. Now they’re refining a business that melts and repurposes plastic. Garret’s journey is still young, so maybe it has some lessons for yours.
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Rise Grind Repeat Podcast
powered by EIC Agency
______
Hosted by Dustin Trout
Produced by Andrei Gardiola
__________
Check out the full video episode at:
https://bit.ly/3dlwjnJ
https://spoti.fi/2Mgfpe6
https://apple.co/2MiQdUv
For more information visit our website at
https://eic.agency/
We are also on Instagram
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One of the most important lessons you can learn from Aileen Cronin isn’t about what she does, but what she did to get there. She identified her passion and found a mentor. She quit her job, refinanced her house, and worked with her mentor for three years. With no income, she lived off her life’s savings. “I was dedicated to this becoming my whole life,” Aileen says. She started her own company from scratch, moved it to a market with no competitors, and grew it from two to a team. Chances are you don’t want to start a concierge company for dog training and canine care, but that doesn’t mean you can’t learn a lot from Aileen. So sit. Stay.
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A marketing partner whose only motivation is to change your world. Too good to be true? You’ve heard those ads for a jewelry retailer: “Now you have a friend in the diamond business.” If you run a marketing agency, wouldn’t you like to hear the same thing from somebody who can help you with your business? Shaun Clark wants to be that guy. “We’re partnering with agencies to make something magical,” Shaun says of his all-in-one marketing platform company, HighLevel. More than 7,000 agencies are signed on for the magic, Shaun says, “and because agencies share us with other agencies, we’re able to multiply our efforts to help clients grow.” Sounds like you have a friend in the platform business.
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Tim and Pat Curran were athletes in college, and they stayed in the business; one as a coach, one in athletics marketing. As they looked back they realized their college sports experiences had provided them all the fundamentals for building a personal brand — even before they had careers. And they also realized they had something to teach. Now they own Curran Media Company, an LA-based sports branding agency that works with professional athletes, media companies, brands and award shows. Pat says, “We understand the business of sports from every angle.” And some of what they know can benefit any brand. Even yours.
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Don’t buy bells and whistles if all you really need is a bell. Jason Turnquist and his partner started their web development company in 2009, building WordPress sites from a college dorm room. Today, Fyresite’s team of more than 20 specialists serves high-profile clients in Arizona with comprehensive app and web development. So what’s Jason’s best advice for your digital marketing? Don’t buy what you don’t need. “What you develop needs to serve a purpose,” he says. “If an app doesn’t serve a purpose, stick with a website. You don’t need a web app if you don’t use a login system, and a mobile app needs to have value.” Jason’s bottom line: “You need to define what your product is solving.”
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Ever mow a yard? You start on the edge, mow all the way around, then move in a little and make another circuit, then another, then another. It can take a while, and progress is just one row at a time, but eventually, you get it looking the way you want it. That’s the way building GreenPal has been for Bryan Clayton and his partners. It’s a nationwide online marketplace; an Angie’s List only for lawn care. Seems like a great idea, right? But even great ideas take time, and Bryan says “the graveyard of failed marketplaces is very full.” His advice? Be prepared to spend a decade to make it work. “We’re just now, six years in, figuring it out.”
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Everyone makes mistakes. Devin Butler wants you to learn from theirs.Devin Butler knew he wanted to be an entrepreneur. He just didn’t know in what. A few business ideas, he admits, “did not pan out,” but that gave him another: Since no one knows more about learning from ideas that didn’t make it than other entrepreneurs, help them learn from each other. That was the start of Arizona Entrepreneurs, “a community for like-minded people to connect, learn, and grow.” The network began in October and is spreading — slowly, the way it’s supposed to, Devin says. He wants a culture in which everyone is there for the right reasons: to grow their business and meet like-minded people; not “What can I get?”
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Images? Cool. Videos? Great. But Clay Manley knows they can’t do a thing without copy.
When someone tells you a picture is worth a thousand words, remember: they’re using words to measure value. The fact is, every other kind of marketing content — images and video — relies on copy to close the sale. That’s what Clay Manley knew when he was starting his own copywriting business. He had been writing his own blog for a while, and when it was acquired and he got a full-time job writing content, he began to realize, “Copy is everything.” Clay turned that passion into a career writing for businesses, large and small, in hospitality, pet supplies, health and wellness, and real estate. And how did he start? By giving stuff away.
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When you think about your content, would you rather be known for spin or for truth? Marketing and public relations aren’t the same, but you can use PR best practices to benefit your digital marketing efforts. So says Virgil Renzulli, and he would know. After more than four decades heading up strategic communications for some of the top universities in the U.S., and now with his own consulting firm, Virgil says PR gets a bad rap. Good PR, he says, isn’t about deception and spin. It’s about making your best case to an audience without lying or stretching the truth. That’s what you want for marketing your brand. You can spin people, or you can find ways to help them while telling them the truth. Word will get around either way.
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If you ask an experienced voice-over artist like Kane Jungbluth-Murry what’s the most important thing about producing a video or commercial, you might expect him to say, “Hiring me.” He doesn’t. He says it’s “understanding your audience. That’s the only way your script will come across the way you want it to.” Kane says watch other samples of content and, if possible, read their scripts ... “as many things as you can that are like things you want to make.” And then — hire the right voice. We can’t all have Kane’s silky baritone, but when it tells you, “Not everybody can do voice-over. The wrong voice ruins the best script,” believe it.
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Great product isn’t enough to scale your business where you want it to be. Jono Petrohilos was feeling good about his business. The site for the online fitness service he and his partner created was seeing 4,000 users a month. Many of them were buying. But Jono admits he didn’t know how those users were finding them and where they were coming from. He hadn’t discovered the power of data analysis. Once he started analyzing the data, he started focusing his SEO strategy to win just a few keywords in his space. This year, their service is Fitness Australia’s Educator of the Year. But as he looks back, he says having a great product without building audience is like opening a restaurant in the middle of a desert.
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Not generating the revenue you want? Maybe the problem isn’t your product (hint, hint).
Think of all the time you spent developing your product. Now think of how much time you’ve spent polishing how you present it. Ashley Bright’s message is simple: communication mistakes are costing you money. He’s called The Message Fixer, and the string of Fortune 500 clients he’s worked with for two decades can tell you why. Ashley says your message, more than your product or service, determines your results, and he shares some fundamental techniques and mindsets for improving your messaging so you can “get the money you need to succeed.” Listen to Ashley’s message, because what you don’t know may be hurting you.
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Bad guys always find ways to exploit internet users. Matt is the good guy who stops them.When mobile communications started out, Matt Gillis spent lots of hours on the golf course showing businessmen what a cell phone could do. Then he was the guy at Verizon that game publishers went to to get their games approved, then started his own game company, then helped mobile app developers make money from ads. Now he runs Clean.io, a cybersecurity company that protects developers against malicious ads. The creators of those ads, Matt says, are “some of the most sophisticated media buyers on the planet.” They ruin the user experience. And some of those users might be yours. So it’s good to have Matt on your side.
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Forget “Location, location, location.” Now it’s “Relation, relation, relation.”Being a realtor is hard; trying to get to know someone in a short amount of time and convince them to trust you in helping them make one of the most expensive purchases of their life. Dallas Andrews learned some lessons from that, applied them as he created video content for his agency, and now he has a second career: helping other realtors produce effective video content for social media. Dallas says effective content for any business, like success in real estate, is about building trust: convincing the customer they can depend on you for what they need to hear, and that you’ll help make them smarter so they can make educated decisions.
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Everyone knows a podcast can be a valuable part of your digital marketing strategy. But it can be much more; it can actually help define your business — and not just for listeners, but for you. Justin Brown started in tech sales, then the entrepreneur bug bit and he built a video production company. He says the podcast he started to promote his business gave him “a way to get my own voice. I started interviewing heads of marketing and people whose voices already mattered, and it gave my voice power. People cared about what I had to say.” Justin pivoted his company, Motion, to be a full-service podcast provider. And never looked back.
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There’s a lot of talk about storytelling in digital marketing, but that doesn’t necessarily mean copy. Sarah Hoag tells stories through images. For businesses, she says pictures can even be better than words for demonstrating what you do in an engaging way and telling a story about you and the experience of working with you. She says, “It’s about creating an emotional connection that can make clients fall in love with your brand.” So it’s probably natural that she also specializes in images that show the emotional connections within families. Sarah is a deep thinker, not just about the power of images, but about branding and client relationships.
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You’d think the No. 1 rule for branding is, “Don’t name your company for something it doesn’t offer.” But David Wachs bet his potential customers weren’t looking for actual handwritten notes, invitations and thank-yous; just the look and the ambience — something that says “I care enough about our relationship to pay extra attention to this.” David created Handwrytten, which uses robots holding actual pens to automate handwritten notes at scale. Was it a good bet? 300% annual growth says yes. And what does David have to teach you? Handwrytten wasn’t his first venture, but he learned a lot about addressing customer needs along the way.
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When you look at a Phat Scooter, you’d think virality is standard equipment. And they are hot right now. But Phat’s president, Derrick Mains, says they struggled with the same challenges as any startup. Derrick’s been involved with more than 150 companies in his career, some wildly successful, some … not so much. He says there are more similarities between those that make it and those that don’t than you might expect. And he’s learned that the transition from struggling to succeeding can be instantaneous, and if you slack off before you reach that point, you never will. Derrick shares what can keep you going till that magic moment.
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When Quinlan Wilhite started Qmulative, his brand was … himself. Then it took off. | RGR 065
Quinlan started Qmulative in 2009 as an online feed about his interests: skateboarding, cars, hip-hop, street art. A few years later his grandmother taught him to sew. He took classes to get better, went full time in 2016, showed his work at Tucson Fashion Week, and in 2018 was named Lifestyle Designer of the Year at Phoenix Fashion Week. Now Qmulative is a cut-and-sew street wear brand, but it’s still all about Quinlan and his unique view on fashion. His biggest boost came from linking his very modern brand to another that’s more than a century old: His Arizona-inspired T’s, a combo of Quinlan and the 48th state, are a huge hit.
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News flash: Sterling Cooper Draper Pryce closed its doors 50 years ago | RGR 065
Dan Englander took a while finding his marketing niche. He started with an agency, then did sales for an animation studio. He finally settled on lead generation as his business because he noticed, even from his agency days, a lot of agencies need help. Dan created Sales Schema to help those agencies solve a big problem. “They’ve reached a point where referrals and personal networks and the stuff that it took to build the agency just aren’t enough anymore,” he says. “The Mad Men era is over. Anybody who tells you generating meetings and closing deals is easy is lying. It takes time. It takes effort. Our goal is to make it easier.”
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Zombies are a good business model. How? They’re tough. They don’t quit. And most importantly for veteran copywriter Ken Moskowitz, they’re not dead. Ken had a reputation for taking ad copy that didn’t work and turning it into winning words. So when he started his copywriting company, he named it for his trademark skill: bringing ad copy back to life. And, like their namesake, they spread. Ad Zombies has worked for 3,000 agencies and 10,000 SMB’s around the globe, providing copy with interesting angles most agencies never think of, and providing it fast. (OK, zombies aren’t fast, but these are. And really, really good.)
**Ready for your close-up? Stephanie Liu thinks you should be. | RGR 063
Stephanie Liu is an ad agency veteran; an expert in PPC, SEO and social. When she went independent to be able to spend more time with her daughter, she started using livestreaming to give potential clients a look inside her thought process before they signed a contract. That’s when she learned how much she could do to help them — by focusing their own efforts on livestreaming. Lights, Camera, Live was born. LCL empowers small business owners to step into the spotlight by teaching them strategies to reach new heights. So who says you should listen to Stephanie? Forbes, PR Daily, Forrester, Gartner, 1to1 Media ... and of course, us.**______
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Mike built a business out of community pride, and instantly had lots of customers. | Rise Grind Repeat 062Some entrepreneurs start in a business they’re passionate about. Mike Spangenberg started a business around his passion. Growing up in Arizona, he noticed there wasn’t anything representing his home state in a positive light. So in 2013 he and a partner started State Forty Eight, an apparel company that’s all about Arizona. Know what kind of difference it can make to build a community around your business? Do the math: When they started, they were the first business to use some version of the name “state 48.” Now there are more than 100. And Mike was there first, seeing a need, filling it, and building a brand around Arizona pride.______
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**Every small business represents a dream. Steven’s living his dream helping them. | Rise Grind Repeat 061
Long before Steven Burkhart founded his own creative agency, he had a sense for what he wanted to do. Just one sense — hearing. He was a live sound guy. But he loves anything that combines the creative and the technical, so he added photography to his toolbox, then to differentiate himself, he added video. And when he realized a lot of small businesses don’t have the visuals they need for quality content, Burkhart Creative Agency was born. Now Steven and his team help small business owners, entrepreneurs and hustlers stand out in a crowded digital space with high-quality content and modern advertising strategy.
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Mike went from one-man band to team leader, and learned how to do it right. | RGR 060
Mike D’Elena has been working for himself for 15 years, first with a custom apparel company, then in real estate, with some overlap between. He’s used to a sales cycle, and he’s used to hustling — “... because if you don’t, you don’t make money.” In the last few years, as branch manager for a realty company, he’s hired six staff members to specialize in areas that free up some of his time. But that’s taught him another valuable lesson: “If you work less but don’t do anything with the time that opens up, it’s pointless.” Mike credits a business coach with helping him track and optimize his time, and he’s willing to share what he’s learned with you.
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Want to get ahead of your competitors? Start where they aren’t.
“The email newsletter space is incredibly difficult,” says Adam Robinson. “Mailchimp has a great free product that isn’t really free, so we looked at what Mailchimp wasn’t doing.” Adam created GetEmails email-based retargeting by combining existing services in ways no one else had thought of. When his product was ready, and with a grand total of zero integrations, they bought $5,000 in Facebook ads. Less than a month later, GetEmails had $10,000 monthly recurring revenue, even though, Adam admits, “That early product wasn’t that great.” So they’re still evolving, and they’re revolutionizing the market. Listen. Learn. Get inspired.
Adam Robinson from GetEmails.com
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Got 50 minutes? This expert business coach has 50 years of experience. Make the time.
Aaron Walker started working at 13, cleaning up a pawn shop for $1.70 per hour. At 18, with two partners, he started his own pawn business. At 21, another. Then more. At 27, he sold the business and retired. He didn’t like it, and went back into business. After a personal tragedy, Aaron put his professional life on hold for five years of counseling and “getting my legs back under me.” Then he was back at it, in construction, until he retired (again) at 50. Now he’s a coach and founder of the Iron Sharpens Iron Mastermind Group, training business owners around the world. What can you learn from this episode? Grab a notebook and find out.
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What do lawns and businesses have in common? You gotta learn how to grow ’em.
**When Eli Hall took over his grandfather’s lawn care company at 26, he knew nothing about business. “I had one truck, his equipment, and his accounts,” he says, so he started learning business from … the grass roots. He identified processes and documented them, and started tracking his labor efficiency ratio. He didn’t know what LER was at the time, but “what doesn’t get measured doesn’t get improved,” he says. Since then, he’s grown his staff by 1,500 percent and gained private and commercial clients throughout metropolitan Phoenix. So what does growing a landscaping business have to do with yours? Listen to Eli and be surprised.
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If you want your business to stand out, Rachel says don’t focus on business first. | Rise Grind Repeat 056
When the economy’s up, there are lots of people willing to help you sell your house. When the economy’s down … they’re still there. The real estate field is as crowded as a New York subway at (a normal) rush hour. So what does somebody have to do to stand out in that field, particularly when nobody knows which direction the market’s going to go? Rachel Tarman has the secret: It’s not about real estate — it’s about real relationships. A business development executive at VIP Mortgage, Rachel focuses on creating community. “We don’t just deliver a product,” she says. “We really strive to be a resource for people.”
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Blade Runner was wrong — bots can’t replace people. So are you ready? | Rise Grind Repeat 055
Chris Weaver returns to RGR to assure you we have nothing to fear from replicants. The SVP of MWI, Chris speaks from 15 years of experience when he says, “No computer is ever gonna be able to make an emotional story that connects with someone.” Does that make you relax? It shouldn’t, because that means if somebody’s going to build your brand through storytelling, it’ll have to be you. And with customers getting really good at shopping online, thanks to COVID-19, telling your story well is more important than ever.
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Check out the full video episode at: https://youtu.be/W5aFzCEJRcM
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
What does an aspiring entrepreneur in a town of 2,000 learn? The importance of new customers!
Jared Gobler’s high school had 200 students. It also had a class in entrepreneurship. He used what he learned there as part-owner of a paintball company, handling administration and accounts and getting comfortable with the business side of entrepreneurship. When he started his own moving company, he says his focus was always “finding my next customer. That was my number 1 goal. All of that work was useless if I wasn’t finding a new customer to serve every time.” It worked then, and still does. Today, Jared is CEO of FG Marketing, a full-service digital marketing shop whose clients include high-dollar investment services, a luxury yacht builder, and a firm that researches exotic energy and aerospace solutions. They all have two things in common: They all want to find new customers, and they all trust Jared to help them do it.
Jared Gobler CEO of FG Marketing Co
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Hosted by Dustin Trout Produced by Andrei Gardiola
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Check out the full video episode at: https://youtu.be/6S8zEG7E2QI
For more information visit our website at https://eic.agency/We are also on Instagram @EveryImpressionCounts
Christopher Oosthuisen knows about efficiency. At 21, he runs four businesses, and was running them while he finished college (six months early). Chris says he learned about efficiency — “doing as little as possible to get from A to B” — beginning at the age of 14, on his way to becoming one of the world’s top handgun marksmen in his age class. He had to learn not only the discipline of the sport, but how to generate sponsorships ($60K per year), market himself and see himself as his own brand. Chris says the skills he learned translate seamlessly to business, and he created Svperhuman.com to let you use what he knows. Svperhuman shows you how incorporating systems and automation into your company removes monotony and allows you to focus on growth, saving money and improving customer experience.
Christopher Oosthuisen CEO of Svperhuman
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Hosted by Dustin Trout Produced by Andrei Gardiola
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Check out the full video episode at: https://www.youtube.com/watch?v=_57uZ_izHIo
For more information visit our website at https://eic.agency/We are also on Instagram @EveryImpressionCounts
Mikel Erdman isn’t your typical internet entrepreneur. He grew up on a family farm and a meat packing plant. In summers he worked on commercial fishing boats. It was hard-core, blue collar work, but he credits this, and his parents, who were always self-employed, with instilling his entrepreneurial mindset from birth. “I always liked to carve my own path,” he says. Mikel built his first digital marketing company alongside his mortgage business. His top advice for aspiring entrepreneurs? Find a need and fill it. That’s what he did 10 years ago with MySMARTblog, to improve online communications between busy real estate and mortgage professionals and their clients. Now he’s a published author and speaker on how technology can improve your results, and get more clients to choose you over your competitors.
Mikel Erdman Creator of My Smart Blog
Rise Grind Repeat Podcast powered by EIC Agency
Hosted by Dustin Trout
Produced by Andrei Gardiola
Check out the full video episode at:
https://www.youtube.com/watch?v=hP1egFvDPCM
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
“I was kinda lazy in high school,” Ken Fleisher admits. “I was very good at procrastination.” Things began to change when he was in college and the stakes were higher. He started using checklists and a calendar to get organized. More responsibilities meant he needed better tools, like David Allen’s book, “Getting Things Done.” But Allen’s method isn’t easy to go all-in on. So Fleisher, a commercial photographer and color scientist, created his own method for organization, changed his life, and started offering it to people like us. It’s called Cherry Task, and Ken says it’s “a holistic approach to productivity that is simple, sustainable, effective and invisible.” Oh, and he also knows a thing or two about starting a business.
Ken Fleisher Author at Cherry Task
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Hosted by Dustin Trout
Produced by Andrei Gardiola
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Check out the full video episode at: https://www.youtube.com/channel/UCPAF...
For more information visit our website at https://eic.agency/We are also on Instagram @EveryImpressionCounts
Funny story: Choozle didn’t start as the gang of digital advertising geniuses it is today. It was just an advertising unit of a site called “cuterpets.com” — kind of a HotOrNot for pets. (People did the voting, though.) In fewer than eight years Choozle has earned dozens of top awards and rankings, including the No. 48 spot in Deloitte’s Technology Fast 500 for 2018. Branden Miller, Choozle’s vice president of sales, explains how programmatic media works; why it should matter to you, whether you’re a brand or agency; and why even the bigs don’t try to do all their marketing grunt work in house. Watch with your pet. Then vote!
Choozle
www.choozle.com
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Rise Grind Repeat Podcast powered by EIC Agency
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Hosted by Dustin Trout
Produced by Andrei Gardiola
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Check out the full video episode at: https://www.youtube.com/watch?v=Awg6XHikGHA
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
Jeremy Jones will be happy to tell you what to do; not because he’s a control freak. He tells you what to do so you can tell other people what to do. That’s why he created Jones Media Publishing, a top-rated book publisher for experts. Along the way, he discovered some things, about himself and about how to grow a business. And some of them may surprise you — things like, don’t grow too fast; don’t become too focused on your business; give some of your product away. If any of those go against your principles, listen to Jeremy first. He can tell you what works ... because it worked for him.
Jones Media Publishing
https://jonesmediapublishing.com/
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Hosted by Dustin Trout
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Check out the full video episode at:
https://www.youtube.com/channel/UCPAF...
For more information visit our website at https://eic.agency
We are also on Instagram @EveryImpressionCounts
**How do you measure success? Aaron Suzuki may change your yardstick. | Rise Grind Repeat 048
Many of us define ourselves by our business. Others create a business after a good, long look in the mirror. Aaron Suzuki is one of those. He founded Co-manity coworking, “to have as much community impact as possible.” Co-manity’s creed is, “Without community, there is no humanity.” Aaron says, in an age in which everyone is connected online — including for business — we can forget the importance of being connected inside our own communities. “Our goal is to build a coworking space filled with individuals who aren’t just driven to help themselves succeed, but also to strive to help others succeed as well.”**Co-Manity Co-Working
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Rise Grind Repeat Podcast powered by EIC.Agency
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Hosted by Dustin Trout
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Check out the full video episode at:
https://www.youtube.com/channel/UCPAFWEQJeLl1ODMqrXFJ53Q
For more information visit our website at eic.agency
We are also on Instagram @EveryImpressionCounts
**Every business has its ups and downs. Gary Anderson’s job is to move it forward. | Rise Grind Repeat 047
Do you work in a niche market? Gary Anderson is SEO and PPC marketing specialist for Air Services International, a nearly 75-year-old firm that provides products and support for Bell-brand helicopters and Rolls-Royce Model 250 engines. That’s a niche. You’d think an established firm might be able to lock up a small market, but there’s competition everywhere. That’s why they chose Gary. ASI may be 75, but staying at the top of their game means moving ahead, not just … hovering. They rely on Gary and his Fortune 500 digital marketing experience to push the stick forward.**
Here’s the truth: You're brand isn't really yours. It’s created in the minds of others. It's how they perceive you; how you appear to them. So if you want to improve your brand, you have to improve that appearance. And who better to help you think differently about your appearance than a stylist? Phillip Robert Holmes puts a stylist’s spin on using digital marketing to influence your brand. Because it’s not just about who you are — it’s about who they see when they look at you.
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Rise Grind Repeat Podcast powered by EIC Agency
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Hosted by Dustin Trout
Produced by Andrei Gardiola
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Check out the full video episode at: https://www.youtube.com/channel/UCPAF...
For more information visit our website at https://eic.agency/We are also on Instagram @EveryImpressionCounts
The tools available to you for digital marketing are, compared to even just a few years ago, pretty mind-blowing. But like any tool, how well they work depends on: 1) How you use them, and, 2) What you need them to do. Just because somebody has all the bells and whistles doesn’t mean they ought to be blowing and ringing them 24-7.
Brian Barrett, managing partner of Oak Creek Trail, is perfectly willing to tell a client, “Yeah, that’s a really cool thing that you don’t need right now,” and explain to them why. Does your marketing consultant do that? Listen to Brian and judge for yourself if your marketing dollars are going toward what will do you the most good
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Rise Grind Repeat Podcast powered by EIC.Agency
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Hosted by Dustin Trout
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Check out the full video episode at:
https://www.youtube.com/channel/UCPAFWEQJeLl1ODMqrXFJ53Q
For more information visit our website at eic.agency
We are also on Instagram @EveryImpressionCounts
The buzz about 5G is everywhere, but the tech behind it is complex, so all you hear is the buzz. How do you know what 5G can mean for all of us? That’s where Julie Bonner comes in.
Julie has a graphic design degree, an MBA and her own business. And when FreeFall A erospace — Tech Launch Arizona’s 2019 Innovator of the Year Startup Company — needed somebody to explain their ground-and-satellite 5G tech to people like, well ... us, they hired Julie. See, marketing isn’t rocket science. But marketing rocket science — that takes some really innovative ideas. And Julie’s got ’em.
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Rise Grind Repeat Podcast powered by EIC.Agency
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Hosted by Dustin Trout
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Check out the full video episode at:
https://www.youtube.com/channel/UCPAFWEQJeLl1ODMqrXFJ53Q
For more information visit our website at eic.agency
We are also on Instagram @EveryImpressionCounts
Ever get bogged down with organizing everything you need to keep your business on track — documents, task lists, goals charts, chat? Zeb did. So this serial entrepreneur set out to create “one app to replace them all.”
Zeb introduces us to ClickUp, the Swiss Army Knife of project management that frees you up to do what you love to do; and tells us about his start as a four-year-old entrepreneur, asking for toys he could sell to others!
www.clickup.com
@clickup_app
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Rise Grind Repeat Podcast powered by EIC.Agency
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Hosted by Dustin Trout
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Check out the full video episode at:
https://www.youtube.com/channel/UCPAFWEQJeLl1ODMqrXFJ53Q
For more information visit our website at eic.agency
We are also on Instagram @EveryImpressionCounts
Mezcal is here to replace Tequila Abel Explains Why! | Rise Grind Repeat 042
In the 42nd installment of Rise Grind Repeat, we chat with Abel Arriaga about his journey with his business partner. Starting from just a small town in Oaxaca, Mexico brought up to Phoenix, Arizona.
Abel teaches how to pronounce Carreño as well as how to sip the delicious mezcal. So let's dive on in and see what all the rage is about mezcal!
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Hosted by Dustin Trout
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Please
Check out the full audio episode at:
bit.ly/2z0vkqd
apple.co/2KLTBWz
spoti.fi/2OS03Rd
For more information visit our website at eic.agency/
We are also on Instagram @EveryImpressionCounts
In the 41st installment of Rise Grind Repeat, we chat with Mike McDonald also known as Butts N Donuts in the world of personal training, we talk about his journey as to why he quit being a cop in sunny San Diego to becoming on of Arizona's top glute trainer.
So lets jump on in and see what Mie's all about.
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
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Please
Check out the full audio episode at:
https://bit.ly/2z0vkqd
https://apple.co/2KLTBWz
https://spoti.fi/2OS03Rd
For more information visit our website at eic.agency/
We are also on Instagram @EveryImpressionCounts
In the 40th installment of Rise Grind Repeat, we chat with a former colleague of mine and talk all about the importance of storytelling, branding, and knowing who you are as a company.
We dive deep into what it is like to manage other creatives and what it is like working with a generational misunderstanding.
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
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Check out the full audio episode at:
https://bit.ly/2YfXUy9
https://apple.co/2LDUtQ7
https://spoti.fi/2yaSZUt
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
In the 39th installment of Rise Grind Repeat, we chat with former MLB pitcher Tyler Wagner about life after baseball, and more importantly we get an insight on to how he is using social media to create an engaging audience by hashtagging the phrase "Is Guac Extra" #IsGuacExtra.
So let's just skip the guac and get right into the conversation.
To learn more about Tyler Wagner's website check out his website:
https://IsGuacExtra.com
https://watch-momentum.com/
Follow his IG @TylerWagner
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
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Check out the full audio episode at:
https://bit.ly/2YfXUy9
https://apple.co/2LDUtQ7
https://spoti.fi/2yaSZUt
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
In the 38th installment of Rise Grind Repeat, we talk to Chaz Vandemotter aa fellow digital marketing enthusiast entrepreneur who is doing it all from social media growth to everything digital marketing. We get deep in the weeds and nerd out on all digital marketing .
To learn more about Chaz check out his website:
socialcycle.io/
elitemarketingstudios.com/
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
__________
Check out the full audio episode at:
bit.ly/2YfXUy9
apple.co/2LDUtQ7
spoti.fi/2yaSZUt
For more information visit our website at eic.agency/
We are also on Instagram @EveryImpressionCounts
In the 37th installment of Rise Grind Repeat, we talk to Janine Hernandez an author, entrepreneur who is doing it all. We see what she is currently doing to combat writer's block as she writes her third book. We take a deep dive into her business of JJ's and Son's Tea Co. and many more about her current journey!
Check out Janine Hernandez's book
"Feather's in the Sky"
https://www.janinehernandez.com/author
To learn more about Janine check out her website:
https://www.janinehernandez.com/
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
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Check out the full audio episode at:
https://soundcloud.com/eic-agency
https://anchor.fm/eic-risegrindrepeat
https://open.spotify.com/show/1GO7Sdr...
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
Networking with a side of golf! with Tyler Doherty | Rise Grind Repeat 036
In the 36th installment of Rise Grind Repeat, we go to one of the hottest networking events in the valley! On Par Networking! Where networking meets golf! We chat to Tyler Doherty about his awesome idea of combining networking and golfing to create a unique experience with local business owners!
So let's get the hell out of the office and hit up the links with Sean of @Avontage and Tyler Doherty and his team!
Check out On Par Networking for their next event!
https://www.onpargolfnetworking.com/
To learn more about Tyler check out Doherty Insurance Group
https://dohertyinsurancegroup.com/
______
Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
__________
Check out the full audio episode at:
https://soundcloud.com/eic-agency
https://anchor.fm/eic-risegrindrepeat
https://open.spotify.com/show/1GO7Sdr...
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
Tech Talk, Solutions and Security! with Eightfold.io | Rise Grind Repeat 035
In the 35th installment of Rise Grind Repeat, we take a road trip up north to Prescott, Arizona and chat with another former colleague of Dustin's. This time we talk all about tech, solutions, and security! With Henry and Steven of Eightfold.ai a digital tech solutions company here to help any company struggling to pin point their pain points!
It was such a great time getting out of the Phoenix heat!
So let's jump right in and see what's going on with Henry and Steven have been cooking up in the lab!
Check out all of Eightfold's work on their website:
https://eightfold.io
______
Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
__________
Check out the full audio episode at:
https://soundcloud.com/eic-agency
https://anchor.fm/eic-risegrindrepeat
https://open.spotify.com/show/1GO7SdrzTxDtti56xDxh12
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
In the 34th installment of Rise Grind Repeat, we catch up with returning guest Melissa Anaya, creator of Eat Drink AZ and owner of Jamm7 Media. This time we talk about how her businesses are doing, what trends she sees in the restaurant marketing space and what other tools that she can use to further her business. We also touch on the touchy subject of bot usage!
It was so much fun catching up and seeing all the progress she's achieved in such a short amount of time! So let's jump right in and see what's going on with Melissa and Eat Drink AZ.
Make sure to check out Melissa's Instagram at @EatDrinkAZ https://www.eatdrinkaz.com
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout For more information
visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
In the 33rd installment of Rise Grind Repeat, we connect with Jacob and Paul, a couple of veterans with really big plans for helping the local veteran community with meditation and yoga programs!
It was fun chopping it up with a couple of American heroes continuing their journey by helping others like themselves.
So let's jump right in and see what's go on in and see what these vets have gone through!
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
In the 32nd installment of Rise Grind Repeat, we talk to Sean Sarram, creator of Avontage. We have a great discussion about local small business the advantages of having a strong community and a new way to offer services to one another.
It was so much fun learning and connecting with Sean, Avontage is new and cool way for businesses to connect. So be sure to check what he has going on over at @avontage or Avontage.com
So let's jump right in and see what's on Sean's mind. Visit @Avontage on Instagram www.Avontage.com
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
For more information visit our website at https://eic.agency/ We are also on Instagram @EveryImpressionCounts
In the 31st installment of Rise Grind Repeat, we talk to Clifford Starks about life after the UFC, what his current mindset is and what he is planning as a life coach that could change the game!
Clifford Starks is a former UFC, Bellator and WSOF fighter who has since retired and is now helping individuals change their lives one at a time.
So let's jump right in and see what Clifford really has to say about his life coaching business
Check it out at @cliffordstarks1 on Instagram
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
In the 30th installment of Rise Grind Repeat, we talk to Eric Gunzenhauser creator of Join The Stack about what he's up to, how he really feels about vanity metrics and how he just wants people to follow him back.
Join The Stack is an online community made up of local Arizona artists', business owners, creators and influencers who come together and collaborate with one of another. Join the stack also came up with the hashtag #Borntobebranded to easily locate community posts and other like minded users.
So let's jump right in and see what Eric really has to say about his growing online community...or just his instagram...
Check it out at @join_the_stack on Instagram
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Rise Grind Repeat Podcast powered by EIC.Agency
Hosted by Dustin Trout
For more information visit our website at https://eic.agency/
We are also on Instagram @EveryImpressionCounts
In this episode we talk all about branding with car wraps! and how traditional marketing still works for at home service business owners
In the 28th installment of Rise Grind Repeat we talk to local networking wiz Gelie, we talk all about her journey how she got Networking Phoenix up and running and what she is doing now a days, as well as giving tip to upcoming agencies like ours!
In the 27th installment of Rise Grind Repeat we talk to Stephanie and Cathleen of the successes of North and Co as a Real Estate mogul in the Scottsdale / Arcadia Area.
In the 26th installment of Rise Grind Repeat, we talk to Sarah Allison @MotherOfMarketing about the power of social media, the importance of hashtags a different way to research hashtags and using hashtag groups. We nerd out and talk all things digital marketing. So lets hop right in.
Please check out Sarah's instagram @MotherOfMarketing
MotherOfMarketing.co
Full video on youtube:
https://youtu.be/5nGUz94bEN8
https://youtu.be/08IjB4aubtw
In the 25th installment of Rise Grind Repeat, we handle some business in San Diego attending (sneaking in) social media marketing world, met some great entrepreneurs along the way. After successfully getting kicked out of SMMW we met up with local Summer Sepulveda about her company "Plan the World" and talk shop about her journey from digital marketing to event planning to starting her own company.
So let's jump on in.
Check out Summer's websites below!
brojure.com
plantheworld.com
In the 24th installment of Rise Grind Repeat we talk to fellow entrepreneur DIana Muturia about her entrepreneurial journey on how she got @CLYNapp up and running.
So lets hop right in and see what she is doing in a marketing strategy standpoint.
In the 23rd installment of Rise Grind Repeat, we talk to Carissa...another former manager about different content production methods that she can implement into her own marketing strategy.
Hop right in and enjoy!
In the 22nd installment of Rise Grind Repeat, we talk to local content creator Isiaha Alejandro about his journey, what it's like creating content for Eric Thomas, and most important the grind he puts in everyday.
In the 21st installment of RGR, we talk to a former manager of Dustin Trout's who helped him tremendously in the beginning of his digital marketing career. They discuss how one can implement different video strategies when selling books online.
In the 20th installment of Rise Grind Repeat, we talk to local realtor JP Brandvig about how he can level up with video content when marketing real estate properties.
So hop on in and join in on the discussion.
In the 19th installment of Rise Grind Repeat we talk to local Arizona rapper "Hercc" about his newest album, whats next on his journey and how he is marketing himself as an independent artist
Go and check out Hercc's album "Another Beautiful Day" on Spotify and Apple Music
In the 18th installment of Rise Grind Repeat we step out of the office and go hunt down Carlos Gil at Digital Summit in Phoenix and have a great discussion over personal branding vs selling yourself.
Carlos Gil has his own Digital Marketing Agency: Gil Media, writes for Entrepreneur and is a wonderful keynote speaker.
So join us on this wild ride through Phoenix to pick the brain of a digital marketing mogul.
In the 17th installment of Rise Grind Repeat we bring in Jordan Trask the owner of Prefocus Solutions and Nathaniel Seeley owner of BlueSoft LLC we go over a lot about branding and brand identity we also touch base about the audiences we are trying to target.
Jump on in and if you are on the go, check out the podcast on iTunes or SoundCloud!
In our new podcast; Rise Grind Repeat we talk to fellow business owners about their journey, different marketing techniques and why they love doing what they do.
In this episode we talk to Jenna and Ryan of By Ryan Window Tinting Company about their humble beginnings and what their plan is for the future.
Jump on in and if you are on the go, check out the podcast on iTunes or SoundCloud!
In our new podcast; Rise Grind Repeat we talk to fellow business owners about their journey, different marketing techniques and why they love doing what they do.
In this episode we talk to Caitie Quick the Marketing Manager over at Scottsdale Arts. We talk about the things she enjoys in the digital marketing realm, her journey, and different strategies that she can implement in Performing Arts marketing.
Jump on in and if you are on the go, check out the podcast on iTunes or SoundCloud!
In our new podcast; Rise Grind Repeat we talk to business owners about their journey and discuss what they are looking for marketing wise and try to facilitate a strategy for the future.
In this episode we talk to Melissa of Jamm7 Media and Eat Drink AZ we talk about the restaurant industry, her strategies and we discuss her journey and how she got to where she is now.
Jump on in and if you are on the go, check out the podcast on iTunes or SoundCloud!
In our new podcast, Rise Grind Repeat, we talk to fellow Business Owners about their journey, how they got to where they are now, what they are looking for from a marketing standpoint and try to come up with the right strategy that they could implement in the future.
In this episode we talk to the Owner of Willaby's Catering, we go over different strategies and collaborate on different ideas on how to market his catering company.
In our new podcast; Rise Grind Repeat we talk to business owners about their journey and discuss what they are looking for marketing wise and try to facilitate a strategy for the future.
In this episode we talk to Chris Weaver, who was an old boss of Dustin's while working with a different agency! So we talk to Chris about what he is doing in the marketing world as well as what type of tech he is using to gather data for his current company.
Jump on in and if you are on the go, check out the podcast on iTunes or SoundCloud!
In our new podcast; Rise Grind Repeat we talk to business owners about their journey and discuss what they are looking for marketing wise and try to facilitate a strategy for the future.
In this episode we talk strategy with "BiggerKids" and how we can help them sell their inflatables. They share their journey, and their woes and we try to suggest different strategies that we can implement to better their sales.
Jump on in and if you are on the go, check out the podcast on iTunes or SoundCloud!
In our new podcast; Rise Grind Repeat we talk to business owners about their journey and discuss what they are looking for marketing wise and try to facilitate a strategy for the future.
In this episode we talk to Tina about her journey on becoming an influencer all while grinding everyday being a traveling nurse to all the major medical facilities in Arizona. She shares her story and we try to help guide her in the right direction.
Jump on in and if you are on the go, check out the podcast on iTunes or SoundCloud!
In our new podcast; Rise Grind Repeat we talk to business owners about their journey and discuss what they are looking for marketing wise and try to facilitate a strategy for the future.
In this episode we talk to Caitlin of Story Speaks Enterprises a wonderful entrepreneur killing the game.
Jump on in and if you are on the go, check out the podcast on iTunes or SoundCloud!
In our new podcast, Rise Grind Repeat, we talk to fellow Business Owners about their journey, how they got to where they are now, what they are looking for from a marketing standpoint and try to come up with the right strategy that they could implement in the future.
In this episode we talk to Jake Syreini the Director of Marketing of WindyCindy Equipment about his own journey and overall great conversation with a like minded marketing colleagues.
In our new Podcast Rise Grind Repeat we talk to fellow Business Owners about their journey how they got to where they are now, what they are looking for from a marketing standpoint and try to come up with the right strategy that they could implement in the future.
In this episode we talk to A.Z. Araujo and Dallas about their brokerage company 'AZ & Associates'. We go over insights that we found after going through their Facebook account after doing an audit like what types of campaigns they are doing, what they are optimizing towards, and going through our audit to help optimize what they. are doing with their Facebook Ads. So let's jump in as we discuss different types of strategies to help improve their brokerage.
In our new Podcast Rise Grind Repeat we talk to Business Owners and talk through their journey what they are looking for marketing wise and try to facilitate a strategy for the future.
In this episode we talk to PG Sports, a sports apparel company that is absolutely killing the game. We connected with Paul through an Instagram live and we just dig in on what he is doing from a marketing standpoint, what he has done in the past and what are some strategies he can do to sell more merchandise.