Interact: Recent Episodes
Interact
The Interact Podcast gets into the weeds of digital marketing, drawing from the experiences of enterprise-level marketers who discuss the digital strategies and tactics that get results.
Mark Goodwin chats with Zach Myers with Upward Brand Interactions on how they have used Virtual Reality to supplement or even replace Trade Show experiences for industrial clients.
Moving up the ladder in the fast-changing world of marketing isn’t always easy. Eric Svenson, Vice President of Marketing at Newsy, an E.W. Scripps company, offers insights on staying nimble while pursuing a marketing career.
When your company’s marketing is focused on both B2B and B2G, you better make sure your SEO game is solid. Carrie Sinclair, Director of Global Communication Services for Honeywell Aerospace, takes us through the ins and outs of search marketing.
Large companies and legacy brands aren’t known for being very nimble, but Formica Corp. is an exception. Amy Falls Gath, Vice President of North American Marketing at Formica, explains how to execute a digital pivot.
Running a lean marketing program can be challenging, especially when your products can’t be marketed on traditional channels. Sean Lee, Vice President of Digital Marketing at Pure Romance, offers successful lean marketing strategies and tactics.
Repositioning a well-established brand comes with a unique set of challenges. James Rigney has done it for Converse, Red Bull and GrubHub. Now he leads marketing for Thor Industries, the world’s largest manufacturer of RVs, including Airtstream.
From chat bots to analytics, marketers have many tools to choose from when building a digital-focused program. In this episode, Ryan Pearson, Director of Digital Marketing, talks about the tools TSC Apparel uses in its B2B and B2C marketing programs.
If you really want to unlock the potential of your marketing programs, compiling, interpreting and executing on data is key. In this episode, Tony Condi, Senior Director of Integrated Marketing Communications at Motorola Solutions, talks data analytics.
When it comes to destination marketing, content is king. But how do you get the right team in place to build a successful content marketing program? In this episode, we talk with Jacquie Chakirelis, Director of Marketing at the Great Lakes Science Center.
How are you promoting your company’s thought leadership to current and potential customers? Is that expertise translating into leads? In this episode, we talk with David Hules, Director of Marketing for Emerson Commercial and Residential Solutions.
Think your Gen Z print and email marketing campaigns are effective? You may want to think again. In this episode we talk with Mae Hanna, Assistant Dean of Marketing at the University of Cincinnati, about Gen Z and shifts in generational marketing.
You have 5,000 global employees tweeting, posting, linking and gram-ing at any given moment - how do you deal? Mark Merz, director of digital communications for McGraw-Hill Education, explains the ins and outs of social media at enterprise scale.