A fresh perspective on the trends, issues, and technology shaping the future of travel. Embark on this journey with us as we discuss the most relevant topics in the airline industry today. Any other topics you would like us to cover? Drop us a line at on-air@amadeus.com!
Airline loyalty has changed dramatically since the first frequent flyer program launched 40 years ago. Today, successful loyalty strategies are boosting airline profitability, increasing customer value, and driving engagement with retail partners.
In this new Amadeus on Air podcast, The Loyalty (r)Evolution, our experts discuss the evolution of airline loyalty marketing and how gaining customer knowledge is vital for retailing success. They also explore how strategic loyalty marketing can help airlines:
· Engage customers even when they are not flying
· Increase the quality of customer insight
· Deliver a personalized experience, anytime
· Create better subscription programs and “super apps”
· Turn frequent flyers into loyal customers
Speakers:
Nicola Arnese - Customer Loyalty Solutions Director, Amadeus
Robert Moerland - Business Development, Global Sales, Amadeus
This podcast explores how proactive disruption management strategies can help airlines:
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During this podcast, we explore how COVID-19 is different from the previous crises we have overcome and what that means for airlines; our recommendations to airlines today to help navigate these difficult times; and the innovation that lies ahead for revenue management science.
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Airlines and airports want to restart operations safely and soon; travelers will need to be reassured of their safety and governments and regulators will be looking for a fine balance between restarting the economy and controlling the pandemic.
This translates into many new health measures at every step of the traveler journey.
In this podcast, experts from IATA, Accenture and Amadeus share their insights on industry changes driven by COVID-19 health concerns, such as:
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In this podcast, our experts will discuss different strategies for airlines to manage their networks back to recovery including:
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