Franchise Secrets Podcast

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What happens when a rockstar franchisee enters a struggling market—and when a weak operator steps into a booming territory? In this episode, Erik Van Horn sits down with Kevin Sill, a second-generation franchisee who helped scale a family-owned Budget Blinds operation to 17 territories and over $20M in annual revenue. But that’s not all—Kevin also made the leap into owning a mom-and-pop flooring business, and he’s sharing the raw, unfiltered lessons from both worlds.

Whether you're a franchisee, an aspiring business owner, or curious about building generational wealth through franchising, this conversation is packed with insights on:

-Scaling in diverse markets (rural vs. metro)

-Building a franchise empire with your family

-Diversifying beyond franchising

-Why customer service is still king

-How great operators outperform weak ones—regardless of market

🔥 Episode Highlights:

-Real talk on underperforming franchisees

-Franchise vs. non-franchise ownership pros & cons

-Leveraging Facebook groups and peer networks

-What Kevin wishes he’d known earlier

-Why being coachable and curious beats being a know-it-all

📌 Resources Mentioned:

franchisesecretsgroup.com

ScalableFranchise.com – Get help growing or buying a franchise

Timestamps:

00:00 – What happens when you put a top franchisee in a weak market?

01:47 – Should you start a business or buy a franchise? Kevin’s journey

04:49 – From accounting to franchisee: Kevin’s background

09:16 – How Kevin scaled to 17 territories and $20M in revenue

11:39 – Comparing markets: rural Iowa vs. inner-city Twin Cities

14:46 – Which territories would Kevin not buy again—and why

18:38 – The power of repeat and referral business

24:55 – Why Kevin bought a non-franchise flooring company

31:05 – What Kevin appreciates more about franchising after owning independently

39:23 – Why curiosity and humility are franchise superpowers

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

#Franchising #Business #Franchise

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How do you grow a multi-unit fitness franchise without a massive ad budget?

Ray Dunn did it—with free classes, donuts, grassroots events, and relationships. In this episode of Franchise Secrets, Erik Van Horn and Ray unpack a masterclass in guerrilla marketing, team management, lead generation, and semi-absentee ownership.

Whether you're launching a new location or scaling an established brand, this episode is packed with real, proven strategies to help you win locally.

Timestamps:

00:00 – Why Grassroots marketing still works

01:30 – Ray Dunn’s journey from CPA to franchisee

03:25 – Beating household brands with grassroots tactics

05:10 – Early hustle: donuts, Jeep deliveries & costumes

06:30 – Launching Club Pilates with no brand awareness

08:30 – How to test your brand’s local visibility

11:40 – Landmarks vs. addresses: smarter local marketing

13:25 – Visibility = growth: rent as a marketing investment

15:00 – Defining semi-absentee ownership (and what it's not)

17:45 – Event-based growth strategies (with real examples)

21:40 – Partnering with breweries, parks & coffee shops

25:00 – Low-cost events: $75 budget, real ROI

28:00 – B2B outreach & free "Pilates Party" lead gen

31:00 – How to build win-win partnerships with local businesses

33:00 – Using AI (ChatGPT) to plan local marketing strategy

36:00 – Prize wheels, contests & collecting quality leads

40:00 – The $3 lead strategy that generates customers

44:30 – High-value, low-cost giveaway strategies

46:10 – Hiring & training staff for grassroots engagement

49:00 – The mindset shift owners and staff must embrace

52:45 – Selling by removing barriers (not pressure tactics)

55:00 – What emerging franchisors can learn from top operators

57:10 – Ray’s final advice for franchisees & franchise brands

📌 What You'll Learn:

-Smart local lead gen using free classes and community events

-Why visibility and location matter more than you think

-Training staff to love community marketing (even introverts)

-How to build real partnerships with neighboring businesses

-When and how to delegate grassroots marketing

-The truth about semi-absentee ownership in franchise systems

-How franchisees can influence the playbook for entire brands

-Creative prize strategies to boost lead capture and conversion

-Why emerging brands should listen to the field

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

#FranchiseGrowth #GrassrootsMarketing #FitnessBusiness #PilatesStudios #FranchiseSecrets #LocalMarketing

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What separates the average franchisee from the elite? In this solo episode, Erik Van Horn shares the exit playbook used by top-performing franchisees to scale, systemize, and cash out for millions. Discover how to go from franchise operator to investor, build a sellable franchise business, and protect your wealth with smart tax strategies and capital allocation.

Learn the secrets behind:

-Structuring a business for exit

-Buying tired franchises and turning them around

-Tax strategies every entrepreneur should know

-Investor identity and risk mitigation

-Avoiding the biggest mistakes after a big payday

Whether you're just getting started or preparing to exit, this episode gives you the tools, mindset, and playbook to build serious wealth through franchising.

Timestamps:

00:00 – From Operator to Investor: The Big Shift

02:18 – Replacing Your Income vs. Building Wealth

03:09 – Multi-Million Dollar Exit Strategy

06:38 – Learning the Investing Game

07:50 – How to Build a Sellable Franchise

08:57 – Buying Out Tired Franchisees

10:44 – Real Estate Risks When Acquiring Locations

13:35 – Resources: Franchise Secrets Facebook & Mastermind

14:48 – Buying Performing Assets and Doubling ROI

16:27 – Cash Flow vs. EBITDA: What Really Matters

17:43 – How to Exit Without Fully Exiting

18:45 – Find a CPA Who’s a Tax Strategist

21:05 – Rookie Investor Mistakes to Avoid

24:01 – What Real Downside Protection Looks Like

27:10 – Define Your Investor Identity

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

#FranchiseExit #FranchiseGrowth #PassiveIncome

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In this episode, Erik is joined by Sherri Sieber, president of FranFund, to dive deep into the pitfalls and must-knows for emerging franchisors—and the critical importance of funding, accurate FDDs, and realistic projections.

🔑 Key Takeaways:

🚩 Red flags when franchisees are only allowed to call 3 out of 20 franchisees.

💰 Why underfunded franchisees are a risk to your brand’s survival.

📊 The importance of Item 7 in the FDD—and how lowballing can backfire.

🧠 What lenders really look at when evaluating a franchise brand.

🧾 Item 20 explained: why losing franchise units hurts more than you think.

🏛️ The return of the SBA Franchise Directory (and why it matters).

📉 The Coleman Report: the “credit report” for franchise loan history.

🏗️ Real estate delays and overspending on flagship locations = long-term pain.

🙅‍♂️ Why saying “no” to an unqualified candidate is a gift, not a failure.

📣 Resources Mentioned:

✅ Join the free Franchise Secrets Facebook Group → https://FranchiseSecrets.com/facebook

✅ Learn about the Franchisor Mastermind → https://ScalableFranchise.com

⏱️ Timestamps:

00:00 – Red flag: Only allowing 3 franchisee references

02:00 – The danger of poorly capitalized emerging brands

06:00 – Underqualified buyers & the franchise fee trap

10:00 – Visualizing burn rate and the path to break even

13:00 – Why an inaccurate Item 7 can ruin lender trust

20:00 – The power of Item 20 and why lost units matter

23:30 – The Coleman Report: Franchise credit score explained

28:00 – SBA lending changes coming June 1st

37:00 – Costly buildout mistakes by franchisees

45:00 – Real estate scarcity cripples scaling

50:00 – When FranFund says “no,” it’s for your brand’s good

💬 Final Thoughts:

If you’re an emerging franchisor—or thinking about becoming one—this episode is a must-listen. Your first 10–20 franchisees define your brand’s story, reputation, and lender viability. Don’t build a brand on hype. Build it on solid systems, funding, and trust.

👍 Like, Subscribe & Share if you found value.

🎧 Follow the Franchise Secrets Podcast for more expert conversations!

Connect with Sherri and FranFund here:

Website: https://www.franfund.com/

Linkedin: https://www.linkedin.com/in/sherriseiber/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

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Are you ready to turn your passion into a thriving franchise? In this episode of Franchise Secrets, Erik Van Horn speaks with Derek Pipkorn, a multi-center owner of Mathnasium, a math-only learning center, about how to scale and manage a franchise successfully.

Derek shares insights into the challenges and rewards of growing multiple franchise locations and how he’s used his experiences to build a scalable business model. He discusses how franchisees can overcome common pitfalls that stifle growth. He also reveals the importance of delegation, brand consistency, and balancing passion with business strategy to create long-term value.

If you're considering franchising, Derek’s journey offers valuable lessons on navigating the complex world of franchise management. From understanding territory dynamics to overcoming fears around competition, this episode is packed with advice for building a successful, scalable franchise.

Tune in to hear Derek’s insights on growing your franchise, creating strong brand foundations, and leveraging strategic partnerships. Don’t miss out on these helpful insights!

“If the passion doesn't really technically drive the revenue and the growth of the center and it's not focused, it just kinda becomes a hobby, and I made sure that that wasn't the case from the start." ~ Derek Pipkorn

In This Episode:

Transition from teaching to entrepreneurship
Derek’s journey and passion for franchise ownership
The balance of business growth and passion
The first step to franchise success
Resale vs. starting from scratch
Dealing with competition and franchisee relationships
The importance of having a supportive partner in life and business
Building an asset vs. building cash flow
Delegating responsibilities to scale a franchise
Derek's lifestyle outside of Mathnasium

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

Connect with Derek Pipkorn:

🌐 Website - https://www.mathnasium.com/

💼 LinkedIn - https://www.linkedin.com/in/derek-pipkorn-b550a523/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What’s the secret to scaling a franchise brand with venture capital? In today’s episode, Yoni Rechtman shares his insights into what makes franchising a powerful tool for growth and why it’s not just about finding the right product, but about creating systems that work.

Yoni, a principal at Slow Ventures, joins Erik Van Horn to discuss the intersection of franchising and venture capital, explaining why the model is often misunderstood in the investment world. They dive into finding the right founder, the importance of scalable systems, and why franchisors must think beyond just opening more units.

If you’re a founder or investor, this episode will give you the roadmap to build for growth and success. Tune in for an insider’s perspective on how to make franchising work for you!

“I don't think you can build healthy businesses by just hacking it, cheating, and cutting corners. You can maybe do something quickly, but you can't build something durable. And what matters is building something durable that will outlive you and be a long-standing, important company." ~ Yoni Rechtman

In This Episode:

Meet Yoni Rechtman, Principal at Slow Ventures
Why other VCs are not as interested in franchising as Yoni
Yoni's advice to the founder who wants to raise capital
Liquidity timelines and the philosophy behind Slow Ventures
The importance of a founder’s vision and ambition
How to determine brand valuation
What Yoni is looking for in a founder and a brand
Angel investor vs. venture capitalist
How VCs help franchise owners grow
Where founders should be focusing
The value of building scalable systems for long-term success

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

Connect with Yoni Rechtman:

🌐 Website - https://slow.co/about/

💼 LinkedIn - https://www.linkedin.com/in/yrechtman/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Building a successful franchise isn’t just about growth—it’s about creating the right foundation for your franchisees to thrive. Discover the secrets behind scaling franchises from someone who’s been there and done that.

In this episode, Brigham Dallas, a franchise industry expert and owner of Hello Sugar, returns to discuss what it truly takes to grow and sustain a franchise brand. Brigham and Erik discuss why early franchisee success is critical to your brand’s long-term success and how radical transparency can help avoid false expectations. They dive into the importance of hiring the right people, empowering them to make decisions, and ensuring they align with the brand’s vision. Brigham also explains how micro decisions made by team members can significantly impact a franchise’s future.

If you want to scale your brand and build a franchise that lasts, don’t miss this episode!

“I do not want a franchisee getting into this business with false expectations. I want them coming into the business knowing exactly what they're getting into and knowing that what we are providing is like there's no surprises—no hiccups, no red flags that come after the marriage." ~ Brigham Dallas

In This Episode:

Building the foundation for franchise growth
Where most brands fail early in the business
The value of Item 19 and radical transparency in franchising
Human receptionists vs. AI, and Brigham's bold decision
Brigham's mission as a franchisor
Setting the right expectations with franchisees
How to align franchisees with your brand’s vision
The benefits of working with Front Street Equity Partners
How Brigham helps franchisees succeed
Hello Sugar's revenue generation scheme for franchisees

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

Connect with Brigham Dallas:

🌐 Website - https://www.hellosugar.salon/

💼 LinkedIn - https://www.linkedin.com/in/brighamdallas/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What makes a successful franchisor stand out from the rest? It's not just about expanding quickly—it’s about building a brand that can scale and stand the test of time.

In this episode, Jeff Herr of Front Street Equity Partners returns to exchange views with Erik Van Horn. They discuss what sets great franchisors apart from the average ones, why strategic growth and brand consistency are crucial, how the most effective franchisors foster strong relationships with their franchisees, and the importance of establishing standards that can be consistently applied and scaled.

Whether you're a franchisor looking to expand or a franchisee considering joining a system, this episode offers valuable insights into building a business designed for growth.

If you want to learn how to build a franchise that stands the test of time, tune in to find out the strategies you need to scale successfully.

“The best franchisors are the ones who are working on things so that the business can ramp faster than it did a year ago." ~ Jeff Herr

In This Episode:

Creating a compelling brand story
What sets great franchise founders apart
Strategic vs. rushed franchise growth
Building equity by compressing time
Making scalable strategies for franchise growth
Balancing innovation with franchise consistency
Hiring and delegating the right responsibilities
Protecting brand integrity and the need for enforcing brand standards
Franchisors supporting franchisees for long-term success

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

🌐 Master the Six Stages of Franchise Relationships for Success - https://www.youtube.com/watch?v=AGPvZZRorCw

Connect with Jeff Herr:

🌐 Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/jeff-herr-016703214/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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If you think passive income means sitting back and letting the money roll in, think again! In this episode, we uncover the truth behind passive income and why it’s not as simple as it seems.

Join Erik Van Horn as he talks to financial expert Russ Morgan about the realities of passive income. They delve into why most people’s expectations about passive income are misguided and discuss strategies to create genuine wealth without relying solely on traditional investment methods. Russ explains how to use tools like the Augusta Rule and shares insights from his experience helping clients build sustainable financial futures.

Discover how entrepreneurs can build wealth without Wall Street and learn about the Passive Income Roadmap.

Tune in now to hear why passive income is more than just a buzzword—it’s a strategy for long-term financial success!

Join the passive income revolution today!

“What are we doing with our dollars? Is it getting us more of what we want or less of what we want? It's not an accumulation plan. The person who wins this game doesn't have ten million dollars in an account in the future. The person who wins this game has more passive income coming in than monthly expenses that they could never run out of. That is financial freedom." ~ Russ Morgan

In This Episode:

The value of hiring a coach
Is your CPA knowledgeable about The Augusta Rule?
Money mistakes and the obstacle to financial freedom
Becoming a good steward of your finances
Active vs. passive income and activating PIOS
Mistakes people commit as they start building passive income
How the market's sugar rush impacts investors
The framework for building passive income
Understanding your "investor buy box" for smart decisions
Investing with the right people vs. just the right deal
Passive income ideas you can try

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

🌐 Grab Your Wealth Building Tools Here - http://wealthwithoutwallstreet.com/franchisesecrets

🌐 The Passive Income Roadmap - http://www.mypassiveincomeroadmap.com

Connect with Russ Morgan:

🌐 Website - https://www.wealthwithoutwallstreet.com/

💼 LinkedIn - https://www.linkedin.com/in/russ-morgan-72595519/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What they don’t teach you at Wharton could be the key to building the next big beauty brand. In today’s episode, Erik Van Horn welcomes Adam Ross, former CEO of Heyday and current partner at Front Street Equity Partners.

Adam shares invaluable insights from his journey, transitioning from banking to entrepreneurship, leveraging his MBA from Wharton, and scaling Heyday into a beauty powerhouse. He dives into why beauty is still one of the biggest white spaces in the US and why brands like goGLOW might be the next success story. Adam discusses building brand leaders, trust between franchisees and franchisors, and the importance of strategic partnerships in franchise growth.

Tune in for a masterclass on franchising, brand-building, and the future of the beauty industry!

Subscribe to hear more from industry leaders and gain insider strategies for franchise success.

“To be successful, you've got to come up with a product that is unique and meaningfully different than anything that's out there. And I think you've got to complement that with a brand that is also quite differentiated and has different pillars and legs versus anything else that's out there in the category." ~ Adam Ross

In This Episode:

Adam's shift from banking to entrepreneurship
Key MBA lessons that shaped Adam’s real-world success
Heyday’s position in today’s industry
Adam’s entrepreneurial strengths and skills
Why Adam stepped down as Heyday CEO
Partnering with Front Street Equity Partners
Taking a small brand to the next level
Heyday’s evolution: early operations to present
The importance of trust between franchisees and franchisors
Why working with a strategic partner is beneficial
Adam’s drive to support emerging brands
Advice for franchisees working with emerging brands

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

🌐 goGLOW - https://goglow.co/

Connect with Adam Ross:

🌐 Website - https://frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/adam-ross-6bbaab2/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What if your franchise could generate predictable profits every month without the constant hustle? In this episode, Stu McLaren, an expert on memberships and recurring revenue, reveals the missing link that most franchises overlook.

Stu and Erik dive deep into the world of memberships and how they can transform any franchise system. Whether you're a franchisor or a franchisee, understanding the importance of predictable profits and creating a community can unlock massive growth potential.

Stu shares key insights on building effective membership models that generate consistent income and discusses the critical mindset shift needed for business owners to go beyond just one-off transactions. He emphasizes the significance of focusing on transformation and how franchises can leverage this to scale. Stu also reveals strategies for building communities that engage and retain customers, all while avoiding common pitfalls.

Want to learn how to add recurring revenue to your business? Tune in for actionable tips to skyrocket your growth and stabilize your cash flow.

“It's not about the stuff; it's the transformation. That's what people are buying. If you can give people the transformation in a shorter amount of time and make it easier, it makes an absolute no-brainer. So it's not about the volume, it's about the transformation." ~ Stu McLaren

In This Episode:

Stu McLaren’s background in entrepreneurship
How membership models are relevant to franchisees
The different types of memberships
Developing a subscription model within a franchise system
Case studies of successful membership models
Mistakes to avoid when creating a membership model
Why giving too much might hurt your offer and what to do instead
Lessons from Stu McLaren’s book, Predictable Profits
Why franchisors should consider membership models

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

🌐 Book: Predictable Profits by Stu McLaren - https://stu.me/predictable-profits

Connect with Stu McLaren:

🌐 Website - https://membership.io/ and https://stu.me/

💼 LinkedIn - https://www.linkedin.com/in/stumclaren/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Are you buying a franchise to own a business, or are you just getting another job?

In this episode, Erik Van Horn and Jeff Herr challenge potential franchisees to think beyond just becoming employees in their own business. He explores the key difference between buying a business and merely buying a job and why it’s crucial to understand this distinction. Erik shares practical advice for future franchise owners, emphasizing the importance of building effective systems, understanding territory management, and having the right leadership in place.

If you’re planning to buy a franchise, you must learn how to scale smartly, leverage profit-sharing models, and avoid common mistakes that can trap you into working in your business rather than on it. Discover how to turn your franchise into a true business venture!!

“Anything can be semi-absentee if you hire the right people to do the work that you're not doing." ~ Erik Van Horn

In This Episode:

Jeff's background as a franchisee
Building franchise equity with the right mindset
Success strategy: focus on strengths, hire for weaknesses
Tracking KPIs for franchise success
Are you attracting the right customers?
Networking with local businesses for growth
Collaboration with complementary businesses
The impact of hiring the right manager for your business
How hard are you working on your business?
Final thoughts from Erik and Jeff

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

Connect with Jeff Herr:

🌐 Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/jeff-herr-016703214/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Can franchise ownership really offer freedom, flexibility, and wealth, or is that just a myth? In this solo episode, Erik Van Horn answers the questions franchisees are asking most, including how and when to incentivize managers, what semi-absentee ownership really looks like, and how to structure profit-sharing or equity without costly mistakes.

He discusses the pros and pitfalls of buying resale franchises and offers candid advice for franchisees and emerging franchisors on building leadership, managing expectations, and scaling smartly.

Whether you're launching your first location or acquiring your tenth, Erik’s insights will help you avoid common traps and build long-term success.

“You, as a franchisee, take responsibility for the things that aren’t going well. Can you blame your franchisor for some of it? Absolutely! Is it going to help? Probably not. That's why I say take responsibility. Make the changes." ~ Erik Van Horn

In This Episode:

Benefits of semi-absentee ownership in balancing time
Offering business ownership to motivate franchise managers
Hiring strong leaders and fostering a teachable culture
Profit sharing vs. equity: which works better?
Franchisor vs. franchisee: key differences in roles
Investing in a resale franchise: time expectation for ROI
Why brands should embrace AI and technology
Helpful advice for aspiring franchise owners

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Can you build a business that thrives in any economy? Lane Martin, co-founder of Modern PURAIR®, reveals the secrets behind creating Canada’s fastest-growing air quality franchise. From navigating challenges to empowering franchisees, this episode is your guide to recession-proof success. Today, Erik Van Horn sits down with Lane Martin, the driving force behind Modern PURAIR, to explore how this air quality franchise is setting the standard for success even in challenging economic times. Lane shares insights into what makes Modern PURAIR a standout brand, offering franchisees multiple revenue streams, innovative technology, and a proven playbook for growth.

Whether you’re a seasoned entrepreneur or considering a franchise opportunity, this conversation is packed with strategies and inspiration to build a business that thrives in any economy. Tune in and learn what it takes to succeed!

“If entrepreneurship were an easy journey, everybody would do it. We speak about that a lot. And a great mindset coach of mine a few years ago taught me a great thing—it's like how you deal with the 'hard.' If you know that 'hard' is gonna come (which it does cause building and growing any business is a difficult thing), be grateful when there's days where you're in cruise control mode." ~ Lane Martin

In This Episode:

Lane Martin’s background and story
What defines an entrepreneur’s journey?
Tackling the challenges of territory expansion
The role of indoor air quality in Lane’s business
Importance of KPIs in business
Revenue streams at Modern PURAIR
How franchisors help improve franchisee KPIs using AI
The Zero to 500 Playbook by Modern PURAIR

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Lane Martin:

🌐 Website - https://modernpurair.com/

💼 LinkedIn - https://www.linkedin.com/in/lane-martin-7377a114/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Growing a franchise isn’t just about selling locations–it’s about smart, sustainable scaling. Learn how goGLOW is doing it right!

Today, Erik Van Horn welcomes back goGLOW founder Melanie Richards to discuss what smart franchise growth really looks like. Melanie shares how she scaled goGLOW from a single location to a rapidly growing franchise by strategically selecting franchise partners, securing the right vendor relationships, and staying financially disciplined. She also reveals why growing too fast can kill a franchise and how founders can avoid common scaling mistakes.

goGLOW’s rapid yet strategic expansion proves that smart growth beats fast growth every time. Melanie breaks down the key factors behind goGLOW’s franchise success, from selecting the right partners to managing territories effectively. She also reveals how strategic partnerships play a vital role in scaling, and why franchise owners must think long-term when making growth decisions. With private equity interest growing, Melanie opens up about the challenges of balancing investment opportunities while staying true to the brand’s mission.

Do you want to learn more about the strategy behind goGLOW’s success? Tune in to hear how smart scaling can make all the difference!

To learn more about goGLOWs smart growth strategies, you can also listen to this past episode:

How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston - https://www.youtube.com/watch?v=9hWHheuG0p4

“I did see where goGLOW can go. I knew its possibilities, but I wasn't going to do that unless I had the right partners. Franchising is a completely different industry than what I'm in, and I made sure I had experts to go into that world with me." ~ Melanie Richards

In This Episode:

What smart growth means for goGLOW
How goGLOW built a scalable foundation
Taking the right steps with the right people
The power of strategic partnerships
Hiring key team members for franchise growth
The importance of investing in the right people
Selecting vendors that support franchisees
How goGLOW improved on-site training
Balancing growth speed vs. sustainability
The role of financial discipline in growth

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise UnConference - https://franchiseunconference.com/

🌐 Franchise Springboard - https://franchisespringboard.com/

Connect with Melanie Richards:

🌐 Website - https://goglow.co/

💼 LinkedIn - https://www.linkedin.com/in/melanie-richards-a492207/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Would you quit a stable six-figure job to clean toilets? Today's guest did! And he now runs multiple businesses, including a booming Jersey Mike’s franchise!

In this episode, Erik Van Horn sits down with Evgeni Kopelevich, a former finance professional who transitioned into small business ownership, franchising, and passive investments. He shares his journey from corporate burnout to multi-unit business success, discussing the challenges of buying mom-and-pop businesses, securing SBA loans, and scaling Jersey Mike’s in his local market.

Evgeni breaks down how to evaluate and acquire a business for cash flow, the truth about passive franchise ownership, why Jersey Mike’s is thriving, how he got approved, and how to structure a business partnership for success.

Tune in to learn how to build wealth through business ownership!

“It's impossible to be successful in business and not have failures." ~ Evgeni Kopelevich

In This Episode:

How Evgeni got involved with Jersey Mike’s
Decision to stop trading time for money
The truth about franchising
Buying a mom-and-pop business
Challenges of running a janitorial business
Structuring a business partnership for success
How Evgeni found Jersey Mike’s as the right franchise
The franchise approval process and securing funding
Lessons learned as a business owner

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Evgeni Kopelevich:

🌐 Website - https://www.jerseymikes.com/

💼 LinkedIn - https://www.linkedin.com/in/evgeni-kopelevich-b2412138/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What if you could grow, protect, and access your money—tax-free—while building long-term wealth? In this episode, financial expert Caleb Guilliams joins Erik Van Horn to discuss how franchise owners and entrepreneurs can use life insurance as a powerful tool to maximize cash flow, reduce taxes, and create financial freedom. Don’t miss these game-changing strategies!

Caleb is a financial expert, author of The AND Asset, and founder of BetterWealth. Today, he shares how business owners can use life insurance as a financial tool to grow, protect, and access their wealth tax-efficiently.

From optimizing cash flow to leveraging smart tax strategies, this episode dives deep into how franchisees and business owners can maximize their financial potential while minimizing risk. Caleb also breaks down common misconceptions about life insurance and why it can be a powerful wealth-building tool when structured correctly.

If you’re a business owner looking to build long-term wealth, this episode is a must-listen!

“I believe that you are your greatest asset. Your ability to think and show up is the greatest asset, and I think a lot of people are undermining it. And so, I ask, 'What can I do to encourage them to have more energy and smile?' Because most of the time, happier people make more money, have more clarity, and are more confident." ~ Caleb Guilliams

In This Episode:

Caleb’s path to financial expertise
Using life insurance for cash flow
Infinite banking explained
The biggest misconception about infinite banking
Tax-advantaged strategies for growing your wealth
Structuring life insurance for maximum benefits
When to start using life insurance
Life insurance vs. Roth
Practical advice from Caleb
How to grow your wealth
Living an intentional life
How to create value for the world

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Grab the Wealth-Building Resources from Caleb Guilliams - https://franchisesecrets.com/wealth

Connect with Caleb Guilliams:

🌐 Website - https://betterwealth.com/

💼 LinkedIn - https://www.linkedin.com/in/calebguilliams/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Is franchising really the secret to wealth, or is it just another risky business model? In this episode, Erik Van Horn takes a deep dive into franchise profitability, investment strategies, and common myths surrounding wealth-building in franchising.

Erik shares real-life examples of franchisees who built multi-million dollar businesses and those who lost everything. He reveals why choosing the right brand, market timing, and strong operations are critical for success. Erik also explains why franchising isn’t a passive income stream unless structured correctly.

Discover how franchisees actually build wealth (and what stops them), the biggest myths about franchising and financial freedom, how to scale smartly through multi-unit ownership and acquisitions, and why some franchisees fail despite picking a "good brand."

Listen now to unlock the real wealth-building strategies in franchising!

“The best franchisees are the best marketers, the best operational people, and the best at making decisions–they are the best at anything it takes to be a really successful entrepreneur." ~ Erik Van Horn

In This Episode:

Losing money and making a lot of money in franchising
How timing affects franchise success
Does franchising guarantee success?
Why some franchisees fail despite picking "good brands"
Is franchising a passive income model?
Why franchising is a great path to building wealth
Why some franchisees struggle financially
What franchisors can do to succeed
Can strong franchisees overcome a weak brand?
Erik's advice for franchisors and franchisees

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 How To Choose The Best Franchise For You With Guest Eric Stites - https://www.youtube.com/watch?v=MszGt8iVFws

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Are you thinking about buying a franchise? Don't make costly mistakes that could drain your time, money, and energy! Learn how to research, validate, and choose the perfect franchise.

In this episode, Erik Van Horn breaks down the step-by-step process of buying a franchise the right way. He shares how to properly evaluate a brand, avoid red flags in the Franchise Disclosure Document (FDD), and ask current franchisees the right validation questions. Erik also explains why brand recognition isn't everything, how to navigate franchise broker and consultant relationships, and what franchisors look for in potential owners.

Discover the four stages of the franchise buying process, why franchisors evaluate you as much as you evaluate them, and smart franchise validation strategies to avoid being sold into the wrong franchise. Tune in and learn to buy with confidence!

“Buying a franchise, probably for most people, is one of the biggest financial decisions they'll ever make. You do it right, it can be life-changing; it was for me. You do it wrong, you rush it, and it could cost you everything. I've seen that as well." ~ Erik Van Horn

In This Episode:

Why brand recognition isn’t always a good reason to buy
The four key stages of the franchise buying process
Understanding that franchisors also evaluate buyers
Choosing the right franchise industry for you
The role of franchise consultants, brokers, and FSOs
Following the franchisor's process
Researching and finding the best franchise opportunities
Reviewing the FDD (Franchise Disclosure Document) the right way
Asking smart franchise validation questions
Preparing for Discovery Day and making a decision

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Download the 100+ Validation Questions To Ask Franchisees! - https://franchisesecrets.com/validationquestions/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What does it take to go from rock bottom to running a multimillion-dollar business? In this powerful episode, Erik Van Horn sits down with Aaron Stokes, an entrepreneur who transformed his early struggles into a thriving empire. From dropping out of school in eighth grade to building a multi-location auto repair business and a highly successful coaching company, Aaron’s journey is a masterclass in resilience, leadership, and business strategy.

Aaron shares the hard lessons he learned in leadership, perseverance, and financial discipline. He opens up about how he overcame a staggering $5.5 million debt without resorting to bankruptcy, highlighting the mindset and strategies that kept his business afloat. Aaron also provides valuable insights into smart asset protection and lease negotiation tactics, equipping entrepreneurs with practical tools to safeguard their businesses and maximize profitability. Whether you're navigating financial challenges or looking to scale your business wisely, Aaron’s experience offers invaluable lessons for every entrepreneur. Listen now to learn how to avoid financial pitfalls and persevere through obstacles!

“A lot of entrepreneurs don't understand that the pain is what has brought them so far because they learned something so deep." ~ Aaron Stokes

In This Episode:

Aaron’s early struggles and entrepreneurial journey
Overcoming $5.5M debt without bankruptcy
How to move forward despite difficult times
Aaron's trait that helped him overcome obstacles
Accomplishing your vision after going through challenges
What's next for Aaron Stokes?
Aaron's words of wisdom for entrepreneurs

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 The Obstacle Is the Way by Ryan Holiday - https://www.amazon.com/dp/1591846358

🌐 Back to Life: The Story of Shop Fix Academy and Aaron Stokes - https://shopfixacademy.com/back-to-life-shop-fix-academy-documentary/

Connect with Aaron Stokes:

🌐 Website - https://www.eurofixonline.com/

💼 LinkedIn - https://www.linkedin.com/in/aaron-stokes-969012109/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

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Are you thinking about selling your franchise? Whether it’s next year or years down the line, the key to a successful exit is preparing now. In this episode, Erik Van Horn and multi-brand franchisee Daniel Castellini reveal the insider secrets to maximizing your franchise’s value and attracting the right buyer.

Erik and Dan dive into the challenges of preparing a franchise for sale, from cleaning up financials to building systems that ensure a smooth transition. Dan also shares insights from his experience as both a seller and a buyer, revealing what makes a business attractive to potential buyers and private equity firms.

Learn actionable tips on preparing a business for sale, negotiating terms, and understanding what buyers are truly looking for. Whether you’re years away from selling or considering an exit soon, this episode offers a roadmap to maximizing your franchise’s value.

Tune in and learn how to build a business that’s always ready to sell.

“I think when you know what to expect, that's probably the most critical thing. As far as actually dealing with the negotiation, I think a lot of that is gonna be personality-based. Some of that is just gonna happen naturally." ~ Daniel Castellini

In This Episode:

The first time Dan thought about selling
Knowing your buyer: private equity vs. individual buyers
Pros and cons of seller financing
Handling emotions during negotiations
The hardest part about preparing for the sale
Preparing for the sale and what happens to your staff
How to negotiate the sale
Why clean financials are essential for selling your franchise
Why every franchisee needs an exit strategy
What's next for Dan?

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Daniel Castellini:

💼 LinkedIn - https://www.linkedin.com/in/daniel-castellini-190b0448/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What breaks when a franchise scales too quickly, and how can it be fixed? In this eye-opening episode, Erik Van Horn talks with Steven (Steve) Welch, co-founder of Restore Hyper Wellness, about the hidden challenges of rapid franchise growth. Steve reveals the critical missteps as Restore expanded too fast, including leadership gaps, missing operational systems, and a lack of a clear sales process. He then shares how the company is actively course-correcting by rebuilding its infrastructure, strengthening its leadership team, and listening closely to franchisees through its Franchise Advisory Council (FAC). This episode is a must-listen for franchisors and franchisees who want to scale responsibly without sacrificing long-term success.

“When I stepped into the role, I was hoping there would be a silver bullet. There’s no silver bullet. It was a lot of little things that had to change that added up to a lot." ~ Steven Welch

In This Episode:

How Steve got into entrepreneurship
Pitfalls of growing too fast
Staying motivated after a big exit
Building a team with scale experience
Why franchisee due diligence matters
How to raise outside capital
Business valuation and convertible notes
How the FAC drives better decisions
Overhauling the sales process for growth
Restore's roadmap for consistent success
Standardizing systems to sustain growth
Advice for people who want to get into franchising

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Steven Welch:

🌐 Website - https://www.restore.com/

💼 LinkedIn - https://www.linkedin.com/in/livefreeordie/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Is the franchise industry as fair as it seems? From predatory contracts to overblown earnings claims, Erik Van Horn exposes the hidden truths franchisors don’t want you to know. If you're thinking about franchising, you need to hear this first!

In this episode, Erik explores the most controversial aspects of franchising, which many avoid discussing. From predatory franchise contracts to the power imbalance between franchisors and franchisees, he uncovers the industry's hidden challenges and questions the norms that often go unchallenged. Drawing on his extensive experience and leveraging cutting-edge tools like AI, Erik challenges outdated systems and sparks important conversations about franchise transparency and accountability.

This solo episode is a must-listen for aspiring franchisees, franchisors, and entrepreneurs looking to navigate the industry with open eyes and smarter strategies. If you're ready to uncover the truths behind the franchise world, tune in and discover how to protect your interests and make smarter franchise decisions.

“If you’re in retail, like a retail-type brand, and the franchisees don't have management in place, you're probably going to be buying yourself a job." ~ Erik Van Horn

In This Episode:

How Front Street Equity Partners works with brands
How to use AI tools effectively
Predatory franchise contracts and their risks
Should franchising face more regulation?
Misleading earnings claims exposed
Are you buying a business or a job?
Can franchisors silence criticism?
Hidden fees and costly renovations
Supplier markups draining profits
Market saturation and territory conflicts
Do franchisors profit from failure?
Brand control vs. local flexibility
How bad franchisees hurt brand image

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What does absentee ownership actually mean in franchising? Is it really possible, or is it just another myth in the industry?

In this replay, Erik talks to his business partners, Luke Jacobson and Terry Rackley from StretchLab, who share their raw and honest journey from hopeful semi-absentee franchisees to successful business partners.

After experiencing the reality of burning through 6 managers in 8 months and watching their "10-hour work week" transform into something completely different, they reveal what actually makes absentee ownership possible. Their partnership story shows how the right structure can change everything, leading to profitability increases of up to 200% in some locations.

The conversation pulls back the curtain on franchise success: the truth about support systems, the power of systematic organization, the critical role of employee retention, and most importantly - what it really takes to be a successful absentee owner in franchising.

“We're not a franchisee that does something totally different than what the franchise is asking. We actually stay pretty close. We're not trying to reinvent the wheel, but on the people side, we try to go above and beyond. They'll take care of customers, which in turn will get us good results.” ~ Terry Rackley

In This Episode:

Luke's background and how he got into franchising
Terry's background and how he met Luke and Erik
How Luke and Terry became business partners
The importance of speed in opening new locations
Erik's role in the partnership
Why leadership and organizational skills matter in business
Critical factors in running a successful business
Is absentee ownership a myth?
What comes to mind when you hear the term top franchisees?
What does a healthy franchisee-franchisor relationship look like?
Why is aggressive organization necessary when managing a business?
What makes partnerships a good thing?

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Franchise Equity Partners - www.frontstreetep.com

Connect with Luke and Terry:

💼 LinkedIn (Luke) - https://www.linkedin.com/in/luke-jacobson-68632b75/

💼 LinkedIn (Terry) - https://www.linkedin.com/in/terryrackley/

🌐 Website - https://www.stretchlab.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What makes a strong personal brand, and how can it transform your business opportunities? In this episode, Erik Van Horn sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, to dive deep into personal branding. From building a loyal LinkedIn following to crafting engaging newsletters, Jason shares actionable strategies to elevate your influence and open doors to incredible opportunities. They also explore the Entrepreneur Franchise 500 list and how it serves as a vital resource for franchisors and franchisees.

To amplify your brand, tune in for insider tips on personal branding and franchising success!

“Of anything that we are talking about right now, the newsletter is the only one in which you have direct contact with your audience and in which there's no algorithm intervening." ~ Jason Feifer

In This Episode:

Who is Jason Feifer?
How to build your personal brand
Strategies to amplify your brand on LinkedIn
The ROI of personal branding and its business impact
Jason's LinkedIn content strategy and how he uses AI
How franchisors can use LinkedIn to attract franchisees
Using newsletters to build direct relationships with your audience
The methodology behind the Franchise 500 rankings

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Tap Into Audience Sentiment in Real-Time With Crowdwave - https://www.crowdwave.ai/

🌐 2024 Franchise 500 Ranking - https://www.entrepreneur.com/franchise500

Connect with Jason Feifer:

🌐 Website - https://www.jasonfeifer.com/

💼 LinkedIn - https://www.linkedin.com/in/jason-feifer-b04543a/

📨 Newsletter - https://www.jasonfeifer.com/newsletter/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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How does a former police officer and nurse become one of the top-performing franchisees in the luxury pet boarding industry? In this episode, Larkin, a franchise owner with K9 Resorts, shares his incredible journey from public service to running a thriving dog boarding and daycare business. Discover how his people skills, gained from years on the force, translated into exceptional customer service and operational excellence.

Larkin owns K9 Resorts in Apex, NC and has another location in development in the state. After serving as a police officer for 25 years and working as a nurse, Larkin took his passion for community service and became a successful first-time entrepreneur. His K9 Resorts location opened in 2019, and he’s grown to be the highest-growing franchise location in the system.

Larkin reveals why believing in the brand, trusting the process, and committing to hard work during those crucial first years make all the difference. He also shares how resilience through challenges like the pandemic helped him build a business that runs smoothly even when he steps away.

If you're considering franchising, Larkin’s candid insights on due diligence, mindset, and staying focused will inspire and guide you.

Tune in to hear how passion, persistence, and trust in the system can create franchise success!

“If you believe in the brand, if you believe in what you're doing and the product, then you're going to follow those rules to the T. And doing so gives you more chance of success than failure because it's a proven brand with a proven track record of success." ~ Larkin Combs

In This Episode:

Larkin’s path: from police officer to top franchisee
Using law enforcement skills to deliver excellent customer service
Why K9 Resorts stand out in luxury pet care
Why Larkin chose K9 Resorts over other franchises
The power of believing in the brand and following the system
Franchisee collaboration: sharing solutions and best practices
Larkin’s hands-on approach to daily operations
Overcoming early challenges, including the pandemic
Do your homework before buying a franchise

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 International Franchise Expo - https://www.franchiseexpo.com/

Connect with Larkin Combs:

🌐 Website - https://www.k9resorts.com

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Are you ready to expand your franchise portfolio? In this episode, Erik Van Horn and Bobby Brennan discuss the risks, challenges, and key considerations of diversifying into a second or third brand. With candid insights and actionable advice, they explore why self-awareness, due diligence, and understanding franchisor decision-making are crucial before taking the plunge.

Discover the common pitfalls franchisees make when branching out, why culture and cooperation matter, and how to assess if a new brand aligns with your goals. Erik and Bobby also share personal stories of lessons learned, including the underestimated value of validation and the hidden insights founders can offer.

Whether you’re a franchisee looking to diversify or an entrepreneur starting fresh, this episode is packed with essential tips to ensure your next move is the right one.

Tune in now and learn to expand wisely–without risking it all!

“Just because my franchise over here did it that way doesn't mean this franchise is gonna do it that way. And just know that there's gonna be some learnings. You may be right. Maybe you're gonna be wrong as well. But just know that when you join a franchise, you're joining a hundred percent." ~ Bobby Brennan

In This Episode:

The worst thing you can do when buying a second brand
The “five C’s” for evaluating franchise fit
Adapting to new systems vs. applying old playbooks
How to handle the challenges of expansion
Validation: a must for joining new franchises
Self-awareness: the key to smart franchise expansion
Why founder decisions shape emerging brand success

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 How goGLOW Built a Franchise Employees Love and Customers Trust With Tori Johnston - https://www.youtube.com/watch?v=9hWHheuG0p4

🌐 Attract Loyal Customers and Earn 5-Star Reviews With goGLOW’s Tori Johnston - https://www.youtube.com/watch?v=9d7NykLrrUs

Connect with Bobby Brennan:

🌐 Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What’s the right move: diving deeper into your existing franchise or expanding into a new brand? In this episode, Erik Van Horn and Bobby Brennan tackle one of the hottest topics in franchising—multi-brand ownership. Drawing on years of hands-on experience, Bobby breaks down the challenges and opportunities of managing multiple franchises, from understanding employee models to building scalable operations.

You’ll learn how to evaluate whether to stick with what you know or diversify into new markets, how different business models affect management styles, and why self-awareness is the ultimate key to franchise success. With real-life examples and candid insights, this conversation is a must-listen for any franchisee or franchisor considering their next move.

Don’t miss this masterclass in strategic growth—tune in to level up your franchise game!

“Until you have a manager in place and the business running, it's typically not a good idea to start two brands at once unless you have dedicated partners or people who can do it. Expanding into two brands is a good idea for a lot of folks, but maybe not at the same time." ~ Bobby Brennan

In This Episode:

Why self-awareness is key in franchise decisions
Go deeper or diversify: what’s the right move?
The importance of employee compatibility
Service vs. brick-and-mortar: key challenges
Assessing franchisor strengths before diversifying
Avoiding overconfidence in franchise expansion
Why experienced franchisees love an emerging brand

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 The REAL Relationship Dynamics Between Franchisors and Franchisees - https://podcasts.apple.com/us/podcast/the-real-relationship-dynamics-between-franchisors/id1460276956?i=1000675736950

Connect with Bobby Brennan:

🌐 Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What does it take to scale an emerging franchise while maintaining exceptional customer and employee experiences? In this episode, Tori Johnston, Brand President of goGLOW, dives into her journey of transitioning from CMO to leading one of the most innovative sunless tanning franchises. She shares how goGLOW’s unique employee model, top-tier customer experience, and operational efficiency are setting the standard in the beauty franchise space.

Listen in as Tori reveals how goGLOW is rewriting the playbook for franchise growth, empowering employees, and delivering unmatched service. Discover the secrets behind goGLOW’s high Net Promoter Score, its flexible workforce model, and why it’s attracting passionate entrepreneurs looking for a scalable and innovative franchise concept.

Ready to learn how to build a franchise that customers love, and employees thrive in? Hit play now and uncover the strategies behind goGLOW’s success!

“Let the special sauce be how you treat employees–not necessarily rewriting the playbooks." ~ Tori Johnston

In This Episode:

When and why founders bring in a brand president
How Tori discovered goGLOW and what attracted her to it
Front Street Equity Partners role in finding the best person for the job
Transitioning from CMO to Brand President: lessons learned
SoulCycle’s influence on Tori’s customer experience strategy
goGLOW’s employee model and its franchisee benefits
Why buyers should assess the employee model in franchises
How treating employees well drives franchise success

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Tori Johnston:

🌐 Website - https://www.goglow.co/

💼 LinkedIn - https://www.linkedin.com/in/tori-johnston2/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What’s the secret to building a brand that customers and employees adore while capturing the attention of industry insiders? In this episode, Tori Johnston, Brand President of goGLOW, shares her insights on the fast-growing beauty and skincare franchise that’s “outsmarting the sun.” From defining unique value propositions to spotting industry trends, Tori reveals how goGLOW innovates with eco-friendly solutions and a holistic approach to skincare.

You’ll also hear how goGLOW’s visionary founder, Melanie Richards, built a best-in-class customer experience by saying “no” to shortcuts and prioritizing quality at every turn. Whether you’re a franchisor, franchisee, or entrepreneur, this episode is packed with lessons on brand loyalty, market innovation, and leadership.

Get inspired by goGLOW’s journey and uncover how to make your brand glow!

“At goGLOW, we like to say that we've outsmarted the sun. I think that unique value proposition is easy to understand." ~ Tori Johnston

In This Episode:

Unique Value Proposition vs. Unique Selling Proposition: What’s the difference?
Why Tori joined GoGLOW and the booming sunless tanning industry
Key beauty and wellness trends fueling goGLOW’s growth
What makes goGLOW a fit for Tori's background and career aspirations?
Why goGLOW earns consistent five-star customer and employee reviews
Melanie Richards’ innovative approach to building goGLOW’s brand

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Tori Johnston:

🌐 Website - https://www.goglow.co/

💼 LinkedIn - https://www.linkedin.com/in/tori-johnston2/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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How do you build a top-performing team while working fewer hours? In this episode, Erik Van Horn and guest Kasim Aslam, an expert in virtual assistant management, dive deep into the secrets of successful hiring, effective delegation, and leveraging offshore talent.

Kasim shares a revolutionary framework for finding and managing virtual assistants (VAs) that can transform your business operations. From understanding the Pareto Principle to using job descriptions as a sales tool, Kasim reveals strategies to help business owners scale efficiently.

Ready to scale your team and boost productivity? Today's episode provides transformative insights that will help shape the future of your business.

“Things that you think only you are capable of, you're not the only person capable of that. Give them a macro-assed project, then watch them sink their teeth in–and keep your expectations reasonable. They're not gonna knock it out of the park the very first time on the very first project. That's why you give them a handful, and you start to see what they're really good at." ~ Kasim Aslam

In This Episode:

How to increase your profit margin
Effective strategies for hiring the right people for the right job
Managing and motivating a remote team for maximum output
What is Pareto Talent?
The first step to finding the best candidates
Practical steps for delegating high-level tasks to offshore talent

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Unlocking Hiring Success Secrets by Kasim Aslam - https://kasimaslam.com/unlocking-hiring-success-secrets/

Connect with Kasim Aslam:

🌐 Website - https://paretotalent.com/ and https://kasimaslam.com/

💼 LinkedIn - https://www.linkedin.com/in/kasimaslam/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What defines responsible franchising, and how can transparency strengthen franchise success? In this insightful episode, Erik Van Horn and guest Joe Mathews of Franchise Performance Group explore the critical dynamics between franchisors and franchisees, focusing on the value of ethical business practices and transparent operations.

Joe discusses the role of private equity in franchising, the importance of full disclosure in franchise fees, and how responsible franchising can drive brand loyalty and profitability. Tune in to learn about setting clear expectations, the “social contract” between franchisors and franchisees, and how transparency impacts long-term success. If you want more information about responsible franchising, you can get The Ultimate Guide to Responsible Franchising by Joe Mathews - https://www.amazon.com/Ultimate-Guide-Responsible-Franchising-Everything/dp/139424326X

“Why does a franchisor exist? At FPG, what we espouse is that a franchisor exists for the sole reason of adding value to a franchisee's investment." ~ Joe Mathews

In This Episode:

Why Joe wrote his new book
Private equity and high-value transactions in franchising
Key elements of responsible vs. irresponsible franchising
Transparency in franchise fees and the importance of value
Strategies for helping franchisees achieve profitability
Challenges in franchise validation
Supporting franchisee profitability through P&L reviews
Monitoring KPIs for franchise growth
Hiring practices for franchise success
Leadership and culture in franchising
Institutional knowledge vs. franchising expertise in leadership

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 The Ultimate Guide to Responsible Franchising by Joe Mathews - https://www.amazon.com/Ultimate-Guide-Responsible-Franchising-Everything/dp/139424326X

Connect with Joe Mathews:

🌐 Website - https://franchiseperformancegroup.com/

💼 LinkedIn - https://www.linkedin.com/in/joe-mathews-a3b65b6/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What defines a strong franchisor-franchisee relationship, and when is it time to exit? In this solo episode, Erik Van Horn unpacks the REAL dynamics between franchisors and franchisees, sharing his experiences across both sides of the table.

He reveals critical insights into identifying a supportive franchisor, managing strained relationships, and recognizing when it’s time to exit a distressed franchise. Through real-life stories, he uncovers the costly impact of missed warning signs and the importance of factoring in opportunity costs before making tough decisions.

For expert tips on franchise dynamics and growth strategies, subscribe to Franchise Secrets!

“Every time I sold at a loss, it's the best thing I did. I've probably lost over a million dollars over the years in bad businesses, and most of it were things I could've avoided. But I've made way more money than I have in the losses." ~ Erik Van Horn

In This Episode:

Defining a distressed franchise and when to consider selling
4 Types of franchisor-franchisee relationships
Warning signs: good franchisees with bad franchisors
How to evaluate franchise financials and avoid deeper losses
Why opportunity cost matters in exit timing
Structuring protective deals and understanding opportunity costs

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What if one hire could change the entire trajectory of your business? Discover how a single decision revolutionized this guy's franchise operations—and the unexpected strategies that followed.

In this episode, Erik chats with Javier Santacruz, who shares his remarkable journey from attorney to multi-location franchise owner, revealing the pivotal moments that changed his business forever. Javier talks about how making one strategic hire transformed his operations, overcoming the challenges of managing franchises remotely and the unexpected lessons learned from systems automation.

Whether you're in the franchise world or just starting out, Javier’s insights into leadership development and scaling efficiently will give you a fresh perspective on how to build a thriving business. Ready to learn the secrets of success from one of Mathnasium's top owners? You’ll also hear his candid thoughts on navigating relationships with franchisors and why bringing solutions—rather than problems—makes all the difference.

“Respect comes from not just bitching for the sake of bitching but bringing solutions, not just problems. Everyone can bring problems–everyone’s good at that. But I think that we've been orientated towards finding solutions." ~ Javier Santacruz

In This Episode:

Javier's journey from attorney to Mathnasium franchise owner
Challenges of managing franchises remotely
Staffing solutions: the need for strong managers and team development
How hiring a former Apple manager transformed Javier’s business
Emphasizing soft skills and empathy in customer-facing franchise roles
Peer learning and best practices shared among top Mathnasium owners
Implementing automation to improve customer onboarding and reduce human error
How franchisees can remain positive even if their ideas are not prioritized by the franchisor
Streamlining student assessments to boost customer satisfaction
Bringing solutions and not just problems can make franchisor-franchisee better
Creating leadership workshops for owners

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Become a Mathnasium Franchisee - https://mathnasiumfranchise.com/

Connect with Javier Santacruz:

🌐 Website - https://www.mathnasium.com/math-centers/lakeforestil/

💼 LinkedIn - https://www.linkedin.com/in/jstevesantacruz/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What does it take to scale a franchise while keeping operations lean and efficient? In this episode, Erik Van Horn sits down with John Glazier, Senior VP of Franchise Growth at Hello Sugar and a successful multi-location franchisee. John’s unique journey, from managing salon suites to expanding flagship stores, highlights his deep involvement in both day-to-day operations and high-level growth strategies.

John shares his wealth of experience, offering valuable insights for aspiring franchisees and business owners. From onboarding new franchisees to optimizing operations, he reveals the secrets behind growing multiple locations with minimal overhead and maximum efficiency.

Discover how John runs eight locations in Idaho and Colorado while dedicating just 5-10 hours a week, all thanks to smart systems and strong leadership.

Whether you want to franchise your business or refine your approach, this episode has actionable tips for building a scalable, successful model.

“I think there's a lot of great businesses out there, there's a lot of great concepts out there, and a lot of it just comes around personal fit. And so I think if you're looking to buy a business, see if it fits for you. Do a lot of due diligence… Look behind the curtains a bit. There are a lot of amazing brands out there." ~ John Glazier

In This Episode:

Salon suites vs. flagship: which model is best for scaling?
Running multiple locations in just 5-10 hours a week
Key hiring strategies to manage franchise growth
How organic marketing drives customer acquisition
Focusing on 2025 goals
Fun plans for Hello Sugar franchisees
Getting better as a franchisee
Benefits of continuous learning and working with coaches
John's advice for franchise buyers

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/attend/

🌐 Front Row Dads - https://frontrowdads.com/

🌐 Shoe Dog: A Memoir by the Creator of Nike by Phil Knight - https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44 🌐 Franchise Empires Podcast - https://podcasts.apple.com/us/podcast/franchise-empires/id1611542032

🌐 All-In Podcast - https://allin.com/

🌐 The Lifestyle Investor Podcast - https://lifestyleinvestor.com/podcast/

Connect with John Glazier:

🌐 Website - https://www.hellosugar.salon/

💼 LinkedIn - https://www.linkedin.com/in/john-glazier/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Is your business ready to scale through franchising? In this must-listen episode, Erik Van Horn and Jeff Herr discuss the remaining crucial questions every entrepreneur should ask before becoming a franchisor. Today, they dive deep into scalability, profitability, and what it takes to support franchisees effectively. Using examples from well-known brands like Chick-fil-A and Panera, they explore the critical considerations for building a successful franchise model.

Whether you're a current business owner wondering if franchising is the next step or an aspiring franchisee looking to assess opportunities, this episode provides actionable insights into franchising. Discover how to determine if your business is ready to grow as a franchise and what systems you need to ensure long-term success.

“Don't do it! Do not franchise your business if you think it is a quick way to wealth, that this is a get-rich-fast scheme, a quick way to build a company and have a fast exit. Don't do it!" ~ Erik Van Horn

In This Episode:

Scalability: single-unit vs. multi-unit operators
Challenges of supporting franchisees
Evaluating potential franchisees
Franchisee profitability and unit economics
Reducing the time to cash flow for franchisees
Importance of support and training systems
Financial and legal considerations for franchisors
Are you ready to lead a franchise brand?
The reason you shouldn't franchise your business

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Franchise Springboard - https://franchisespringboard.com/attend/

Connect with Jeff Herr:

🌐 Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Thinking about franchising your business? Before taking the leap, you must know if your business is ready.

In this episode, Erik Van Horn teams up with his business partner, Jeff Herr of Front Street Equity Partners, to discuss one of the most critical decisions an entrepreneur can make: Is your business ready to franchise? They break down the first four of ten essential questions every business owner must answer to determine if franchising is the right move to growing their business.

From evaluating what makes your concept different to determining if your brand is replicable, Jeff and Erik provide the insights and guidelines to ensure your business has the foundation for franchise success. If you’ve ever wondered whether franchising could be the key to explosive growth, this episode is for you.

Tune in to discover the early steps to take before launching a franchise, and get ready for Part 2, where they’ll cover the remaining questions. Don’t miss this opportunity to learn from industry pros!

Catch the full episode and start assessing your franchising potential today!

“People want to work for a brand, maybe at a lesser income, because they have an affinity to that company—that's brand value. You have to have a point of differentiation in your look, tone, and feel (which is brand) to the outside world, than everybody else." ~ Jeff Herr

In This Episode:

– Is your value proposition unique?

– Are your systems easily transferrable?

– Why embrace continuous improvement for your brand?

– How strong is your brand, and are you ready to invest in it?

– What is strategic defensibility?

– Do you have demand in multiple markets?

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190

Connect with Jeff Herr:

🌐 Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Why does your brand’s grand opening matter? It’s more than just a celebration—it’s your chance to make a lasting impression that can define your franchise’s success.

In this episode, Erik Van Horn welcomes Brooke Budke of Momentum Brands for her third appearance to share valuable insights into executing a flawless grand opening for franchise brands. With years of experience building brand momentum, Brooke emphasizes why a grand opening is not just a one-time event—it’s a critical opportunity to set the tone for long-term success.

You’ll discover the grand opening formula that ensures your brand makes a powerful first impression. From strategic planning to franchisee responsibilities, Brooke reveals the key actions every franchisor and franchisee must take to draw in customers and solidify their brand in the market.

Whether launching your first franchise or looking to revamp your opening strategy, this episode is packed with tips to ensure you hit the ground running.

Tune in and learn how to make your grand opening unforgettable and drive lasting results for your business.

Catch the previous episodes with Brooke:

The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke - https://www.youtube.com/watch?v=JZZuwLQuEwU

The Franchise Marketing Blueprint: Proven Strategies for Growth With Brooke Budke - https://www.youtube.com/watch?v=sjTtPBb0ll0

“People will follow a good leader. The frontline will impact your bottom line. So the people you hire want to work for a good leader. They don't care about the brand's name–they care about the boss." ~ Brooke Budke

In This Episode:

– Preparing for a successful grand opening

– Using data to evaluate your brand’s success

– Biggest challenge when selling franchises

– How to attract people to your grand opening

– Franchisee responsibilities for a successful launch

– How to subscribe to Brooke’s newsletter

– Extra tips for a winning grand opening

– Why some franchisees are not performing well

– Brooke’s advice on what works and what doesn’t

– How franchisors can keep franchisees accountable

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Get the Grand Opening Formula for Franchise Brands - https://momentum-brands.myflodesk.com/grandopening

Connect with Brooke Budke:

🌐 Website - https://www.themomentumbrands.com/

🌐Subscribe to Brooke's Newsletter - https://momentum-brands.myflodesk.com/thesauce

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What does it take to turn a passion for pickleball into a thriving franchise?

In this episode, Erik Van Horn sits down with The PICKLR co-founders, Jorge Barragan and Austin Wood, to reveal the strategies and lessons behind building one of the most exciting pickleball franchises. From navigating branding challenges to expanding a business with the support of friends and family, Jorge and Austin share their journey of franchising in a rapidly growing sport.

You’ll learn the importance of finding the right partner, how to attract potential franchisees, and why hiring key personnel is essential to scaling your brand. Jorge and Austin also offer valuable advice on overcoming sponsorship and partnership obstacles.

With their diverse backgrounds and complementary skills, this dynamic duo demonstrates the power of collaboration and vision in achieving franchise success. Whether you’re just starting or looking to scale, this episode is packed with insights on how to grow your business, attract the right partners, and create a lasting brand. Tune in now!

“I don't believe that problems are a thing—you just have to find the solution. I don't believe in losing or failure—I believe in learning. Me and Jorge like to move fast and make solutions and test things out and beta test stuff. We don't have a fear that something may not work. We don't like to overanalyze. We'd like to try it out and see how it goes, and then we can make adjustments and changes." ~ Austin Wood

In This Episode:

– What is DUPR in pickleball?

– Why franchise pickleball? Jorge and Austin’s challenges

– Why branding matters when launching a business

– Growing your franchise with friends and family

– Attracting franchisees through events

– Overcoming challenges with partnerships and sponsorships

– Strengths and weaknesses of Jorge and Austin as partners

– The benefits of hiring key personnel

– Jorge and Austin’s partnership advice

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Jorge and Austin at The Picklr:

🌐 Website - https://thepicklr.com/

📷 Instagram - https://www.instagram.com/thepicklr/

💼 LinkedIn - https://www.linkedin.com/company/thepicklr/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Are you stuck in the daily grind of running your franchise, unable to focus on scaling your business? Discover why understanding the visionary vs. operator dynamic could be the game-changer you’ve been looking for.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erik Van Horn sits down with Jhana Li, an expert in operations management, to discuss the vital roles of visionaries and operators in scaling franchise businesses. Jhana has over four years of experience as a COO for fast-scaling startups and has coached over 400 businesses in operations. She now runs Spyglass Ops, where she empowers founders to scale their businesses while regaining their personal freedom by refining their operations.

Today, Jhana shares her insights on why entrepreneurs often struggle with delegation, how understanding their "zone of genius" can unlock growth, and the importance of hiring the right operator to free up time for high-value activities. Jhana also dives into the role of company culture and leadership in driving franchise success when the owner isn’t present and how mastering the balance between vision and operations is vital to long-term growth.

Tune in to learn how to build a high-performance franchise team and finally scale your business with ease!

“Delegation is not the same thing as abdication. People need leadership. True delegation is evolving from a player on the field to a coach on the sideline." ~ Jhana Li

In This Episode:

– Jhana's journey to becoming an operations expert

– The critical balance between Visionary and Operator roles

– Teaching your team the essence of leadership

– Best practices for Visionary-Operator collaboration (think Alex and Leila Hormozi)

Effective Hourly Value (EHV) to quantify where to focus your time

– Time management and delegation strategies for leaders

– Delegation vs. abdication: knowing the difference

– How a visionary can effectively coach and empower an operator

– Key elements of an effective Visionary-Operator meeting

– Building a strong company culture and fostering employee happiness

– Tips for hiring the right operator for your business

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/ 🌐 EOS (Entrepreneurial Operating System) - https://www.eosworldwide.com/eos-model

🌐 Scaling Up by Verne Harnish - https://scalingup.com/

🌐 Multipliers by Liz Wiseman - https://thewisemangroup.com/books/multipliers/

🌐 The A-Player Operator Magnet - https://mastermind.lifestyleinvestor.com/c/mastermind-calls/the-a-player-operator-magnet-with-jhana-li-july-17-2024

🌐 Education - Scaling & Operational Efficiency - https://mastermind.lifestyleinvestor.com/c/mastermind-calls/education-scaling-operational-efficiency-with-jhana-li-member-q-a-sept-21-2023

Connect with Jhana Li:

🌐 Website - https://spyglassops.com/📷 Instagram - https://www.instagram.com/thejhanali/

💼 LinkedIn - https://www.linkedin.com/in/jhana-li/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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How do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erik Van Horn welcomes George Tinsley Sr., whose journey from poverty in Louisville’s Smoketown to building a multimillion-dollar franchise empire is nothing short of remarkable. George shares his challenges, from his early struggles to overcoming the odds stacked against him. Today, Tinsley Family Concessions operates over 60 restaurant brands in airports across Florida and Kentucky, including household names like KFC, Chili’s, and Starbucks.

George’s insights on faith, tenacity, and seizing opportunities provide valuable lessons for entrepreneurs at any stage. His advice to young entrepreneurs emphasizes the importance of resilience and staying true to your vision, no matter the obstacles.

Tune in to hear George's powerful story and learn how you can turn challenges into opportunities on your entrepreneurial journey!

“That's the part about becoming a franchisee with a franchisor—the franchisor has a proven product, has resources to keep you in line, its procedures with cooking, serving, development, and so forth. If you deviate from that and want to do George Tinsley's fried chicken, that's on you. You're not gonna be successful.” ~ George Tinsley Sr.

In This Episode:

How George built his franchise empire
Lessons learned from Colonel Sanders
Balancing experience with franchise systems
The reality of franchising established brands
George’s surprising success story
Leadership structure and George’s current responsibilities
Doing business in unfamiliar communities
George’s advice for young entrepreneurs
Profitability in food and restaurant businesses
George’s advice for aspiring franchisees

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 The Determined Entrepreneur: The Story of Dr. George Tinsley and the Values that Guided His Journey to Success by James F. Grebey - https://tinsleyspeaks.com/books/

🌐 Catch as Catch Can: Building a Legacy by Finding Opportunity in Every Obstacle by George Tinsley Sr. - https://tinsleyspeaks.com/books/

Connect with George Tinsley Sr.:

🌐 Website - https://tinsleyspeaks.com/

💼 LinkedIn - https://www.linkedin.com/in/george-wm-tinsley-sr/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erik Van Horn welcomes Brynn Gibbs, Founder and CEO of Consumer Fusion, to discuss the pros and cons of social media for franchisors and franchisees. Brynn, an expert in online reputation management, shares her insights on whether franchisees should run their social media pages or let the franchisor take control. They explore how businesses can leverage social media for brand consistency and customer engagement while avoiding common pitfalls. Brynn also reveals a game-changing strategy and offers a fresh perspective on social media management in the franchising world. With over a decade of experience in reputation management, Brynn has helped countless brands protect and grow their online presence.

If you are involved in franchising or any business and you want to use the power of social media to expand your reach, don’t miss this essential episode!

“With Google Gemini and this generative AI, Google search is changing. Now more than ever, double down on reviews. Google doesn't just look at your old reviews, the review volume, and the content of those old reviews. They're looking at new reviews, new content, and the quality of those new reviews.” ~ Brynn Gibbs

In This Episode:

Who is Brynn Gibbs?
Social media guidelines for franchisors vs. franchisees
Steps to take if franchisees control social media accounts
Pros and cons of franchisee-managed social media
Benefits of franchisor-owned social media accounts
Shared access: Franchisor oversight with local franchisee posts
Should franchisors post branded content on franchisee accounts?
Analyzing top-performing social media posts
How franchisees can create local content
Best local influencers for franchisees
Key insights on Google Business Profile
The importance of Google reviews
Structuring webinars for maximum impact

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Day Trading Attention by Gary Vaynerchuk - https://garyvaynerchuk.com/attention/

Connect with Brynn Gibbs:

🌐 Website - https://www.consumerfusion.com/

💼 LinkedIn - https://www.linkedin.com/in/brynn-gibbs-590276199/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company’s future.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this powerful episode, Erik Van Horn sits down with Cameron Herold, the strategic mastermind who has fueled the growth of companies like 1-800-GOT-JUNK?, Sprint Telecom, and even the monarchy of Qatar. Cameron’s impressive track record speaks for itself: by age 21, he had 14 employees, and by 35, he had helped build two companies valued at $100 million each. As COO of 1-800-GOT-JUNK? he skyrocketed the company from $2 million to $106 million in revenue in just six years, expanding the workforce to 3,100.

But this episode isn’t just about numbers. Cameron reveals a story he's never shared publicly before—how he turned around a group of unhappy franchisees and the crucial lessons he learned as a second-in-command. With insights from his experience and best-selling books, including The Second in Command and Vivid Vision®, Cameron explains why every CEO needs a strong right-hand leader to drive success.

Whether you're a business owner or an aspiring leader, this episode offers valuable lessons on leadership, growth, and the power of having a second-in-command.

“Don't learn from mistakes. Learn from the people before you who have already figured it out. My R&D stands for “Rip-off and Duplicate”--I just do what the best people are doing.” ~ Cameron Herold

In This Episode:

Who needs a second-in-command?
Cameron’s journey from COO to “The CEO Whisperer”
The six stages of franchise relationships
A valuable, rarely shared story from Cameron
The power of language in franchise partnerships
Keys to achieving massive business success
Turning unhappy franchisees into loyal partners
When to hire a COO and essential qualities to look for
Handling an employee who is not fit for the role
Defining your entrepreneurial vision and purpose

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 The Six Stages of Franchise Relationships (The Franchise E-Factor) by Greg Nathan - https://www.franchiserelationships.com/shop/the-franchise-e-factor/

🌐 Giftology by John Ruhlin - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332

Connect with Cameron Herold:

🌐 Website - https://cooalliance.com/ and https://cameronherold.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

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Are you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Why should you listen to Brooke? As one of the top eight female CMOs in franchising and a former brand president, she’s a true marketing powerhouse. With over a decade of franchise marketing expertise, Brooke’s strategies are designed to cut through the noise and deliver results. Her innovative approach and positive, growth-focused mindset have propelled countless brands to new heights of success.

This episode is packed with actionable insights to elevate your franchise marketing and drive profitability. Don’t miss your chance to learn from one of the best in the business and transform your franchise’s future!

Catch the previous episode with Brooke: The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke

“Repetition is the reason why brands grow because what you recognize gets repeated. And if you recognize certain behaviors every single month, the franchisees will repeat that.” - Brooke Budke

In This Episode:

Brooke’s top tip that's guaranteed to deliver results
How to subscribe to Brooke’s newsletter and why it’s a game-changer
The must-have tool: Why every brand needs a newsletter
Your email list: The asset more valuable than social media
Should franchisors build a big list or empower franchisees to grow their own?
Good vs. bad lead magnets in franchise development
Effective lead magnets for grand openings
Brooke’s latest lead magnet

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Brooke Budke:

🌐 Website - https://www.themomentumbrands.com/

🌐Subscribe to Brooke's Newsletter - https://momentum-brands.myflodesk.com/thesauce

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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How do you know if a franchise brand is as good as it claims to be? Dive into this episode to uncover the truth from an industry insider!

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Join Erik Van Horn as he sits down with Edith Wiseman, President of FRANdata, to explore the latest trends in franchising. With over 30 years of experience, FRANdata is renowned for its comprehensive franchise market research and analysis. Edith shares valuable insights on two distinct growth models for franchisors and discusses which industries benefit most from hands-on franchisees.

In this episode, you'll discover industry trends and insights to help you make better business decisions. Edith also tackles the burning question: Is fast growth sustainable?

This episode is a goldmine for franchisors, aspiring franchisees, and anyone interested in franchising. Don’t miss Erik and Edith’s expert advice for emerging brands and new franchisees.

Tune in now to unlock the secrets of successful franchising and take your franchise journey to the next level!

“I think these brands with large operators are going back to the owner-operator model because they understand that in order to win in this very competitive environment, you need to have very crisp operations that are very close to the customer.” - Edith Wiseman

In This Episode:

Background on Edith Wiseman and FRANdata
Two growth models for franchisors
Industries benefiting from hands-on franchisees
Scaling franchisees to independence
The appeal of larger territories
Sustainability of fast growth
Advice for emerging brands
Expert tips for new franchisees

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Edith Wiseman:

🌐 Website - https://frandata.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Are you dreaming of running a profitable franchise with fewer headaches? Tune in to this episode as Erik chats with Brigham Dallas, founder and CEO of Hello Sugar Waxing Salon. Brigham shares how Hello Sugar has redefined the retail landscape and positioned itself as a leader in the rapidly growing hair removal industry.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Hello Sugar stands out with its unique sugar waxing technique and unwavering commitment to exceptional customer service. With consumer demand for safe, effective, and convenient hair removal solutions on the rise, Hello Sugar is poised for continued success.

Learn about the comprehensive strategies that drive Hello Sugar's success and how the brand supports its franchisees to thrive. Discover the unique advantages of investing in Hello Sugar and why it could be the perfect fit for your franchise aspirations.

“Of the hundred dollars that comes into the franchisee, how much revenue capture happens at the franchisor level? And really, we want that to be as high as possible, not just for franchisors but for franchisees. Because my thing is, I do not ask for anything from a franchisee unless it's making them more money to deal with us than to do it elsewhere.” - Brigham Dallas

In This Episode:

Brigham's journey to founding Hello Sugar
What sets Brigham and Hello Sugar apart?
Leveraging AI for business growth
Hello Sugar's top 3 services and the most profitable model
Key considerations for franchisors
Marketing strategies to boost franchisee revenue
Unique aspects of Hello Sugar's marketing approach

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Brigham Dallas:

🌐 Website - https://franchise.hellosugar.salon/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Are you ready to unlock the secrets of a thriving franchising career? Join Erik Van Horn as he takes you on a captivating journey through his 20-year experience in the world of franchising.

In this solo episode, Erik shares his remarkable journey across four franchises, spanning various industries, regions, and career stages. He opens up about his path from an active operator to a passive investor, revealing the strategies he used to level up in each franchise organization. Learn from his mistakes, understand the valuable lessons he gained, and discover how he navigated the complexities of franchising.

Erik's story is a treasure trove of insights for aspiring and seasoned franchisees. If you're ready to take your franchising career to the next level, don't miss this chance to learn from a true franchising expert!

“What I had learned about the passive investor model in franchising is that it is not, I repeat, it is not the brand. It's the people. The right partner in the right seats; them hiring the right people, putting them in the right seats.” - Erik Van Horn

In This Episode:

Strategic hiring for growth
Building credibility with local experts
Partnering with top brands
Understanding the business and hiring an exceptional manager
Erik’s passive investor franchise model
Key takeaway from today's episode

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Ever wondered why some franchises skyrocket to success while others fade into oblivion? In this eye-opening solo episode, Erik Van Horn delves into his personal experiences with both winning and losing brands. He shares invaluable insights on what sets a flourishing franchise apart from one that struggles.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Erik’s journey reveals critical lessons for aspiring franchisees and seasoned entrepreneurs alike. What are the hidden pitfalls? What makes a brand resilient? Tune in to uncover the secrets behind franchise success and learn how to turn your investment into a thriving business.'

Erik’s key takeaway? Understanding the commitment and effort required can make all the difference between success and failure. Don't miss out on this chance to gain expert knowledge and transform your franchise journey.

“The best way to learn is from other people's mistakes. I've done a lot of that, and I've made a lot of my own mistakes. And I love it when I talk to other people who lost significant amounts of money in franchising because they usually learn from those mistakes, just like I have.” - Erik Van Horn

In This Episode:

Unproven vs. proven business model
Working with a local manager vs. partnering with franchise owners
Are you spending your time putting out fires?
Negative vs. positive cash flow
The importance of a grand opening
Semi-absentee vs. passive model

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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With an increasing number of franchises entering the market every year, it can take a lot of work to thoroughly evaluate and compare all the opportunities available. Because of this, many investors are turning to franchise brokers or consultants to help them narrow the field and help them make the right decision. But how do you get brokers to notice your brand and consider working with you?

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Join Erik Van Horn and Jeff Herr as they dive deep into the world of franchise brokerage. In this episode, you will discover the essential steps to make your brand irresistible to brokers and the critical requirements you must meet.

Are you ready to take your brand to the next level? Learn the secrets to attracting the right brokers and consultants in today's episode of Franchise Secrets!

“Sometimes, people tend to believe that brokers are only concerned about the commission. The ones concerned about commission are just not good brokers. The best brokers out there in the world genuinely want to help change people's lives and get them into business ownership.” - Jeff Herr

In This Episode:

Attracting brokers and consultants
Avoiding common pitfalls as an emerging brand
The necessity of a solid Item 19
Building a reliable leadership and support team
Essential systems and tools for smooth operations
Evaluating broker fit
Finding top broker networks

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Jeff Herr:

💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

🌐 Website - https://www.frontstreetep.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor: https://lifestyleinvestor.com/strategy/?utm_campaign=pim-link-consultation-page

Do you want to be a billionaire? Most people would probably say yes without thinking twice. But today's guest gave a response that will surprise and inspire you, offering a fresh perspective on wealth and ambition.

Tune in to this riveting episode as host Erik Van Horn interviews Justin Donald, also known as The Lifestyle Investor. Dive deep into the secrets of asset allocation and discover the strategies that can transform your financial future.

Justin shares valuable insights on how and when to invest in deals, making it clear why everyday people should pay attention to the habits of the wealthy—because success leaves clues. Don't miss out on this enlightening conversation that could change the way you think about investing and financial freedom.

“Most of the wealthiest people in the world did not grow their money in the stock market. They made it in their business or a business–either they're the entrepreneur or the investor of that business.” - Justin Donald

In This Episode:

Do you want to be a billionaire?
Why chase riches at any cost?
What does financial independence mean to you?
Justin's advice for those always wanting more money
How the wealthiest families manage their wealth
Asset allocation trends of the wealthy
Why care about the ultra-rich?
Public vs private investments
Starting with alternative investments
How to decide if a deal is worth it

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Book Your Strategy Session with Justin Donald's Team - https://lifestyleinvestor.com/consultation

🌐 Register here for the Lifestyle Investor Foundations Summer Series - https://lifestyleinvestor.com/foundations

Connect with Justin Donald:

💼 LinkedIn - https://www.linkedin.com/in/justinwdonald/

🌐 Website - https://lifestyleinvestor.com/

☎️ Book your strategy session with Justin Donald’s team: https://lifestyleinvestor.com/strategy/?utm_campaign=pim-link-consultation-page

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Is the hot chicken business just a fad? Have you ever wondered why some brands dominate the market while others fade away quickly? Let's hear what today's guest has to say.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erik Van Horn and Jim Bitticks explore the dynamic world of franchising, shedding light on why franchisors and franchisees play pivotal roles in business growth. Jim, a seasoned COO and a Dave's Hot Chicken franchisee shares valuable insights on navigating the unique challenges of managing and owning a franchise within the same company.

Uncover how Jim's multifaceted role influences operational strategies while addressing potential conflicts of interest. Gain firsthand perspectives on maintaining harmony between corporate leadership and entrepreneurial ventures.

Join us to uncover the strategies driving Dave's Hot Chicken's expansion and learn actionable tips for scaling your brand in today's competitive market.

“At Dave's, we are very, very focused on maintaining that excellent store-level economic model so that franchisees continue to be successful. That's why we've been able to grow really, really fast because the model is good, and we are very focused on keeping that model strong.” - Jim Bitticks

In This Episode:

Who is Jim Bitticks?
Jim's experience working at Blaze Pizza
Is the Hot Chicken category just a fad?
Dave's Hot Chicken brand story
What is it like being a franchisee-focused COO?
How does Jim balance being a COO and a franchisee?
What should franchisees know about being a franchisor?
How must franchisors deal with rebellious franchisees?
Lessons from successful multi-unit franchisees
What's the ideal mindset for a franchisee aiming to innovate in their market?

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Jim Bitticks:

💼 LinkedIn - https://www.linkedin.com/in/jim-bitticks-cfe-0bb37515/

🌐 Website - https://www.daveshotchicken.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Have you ever wondered how the rich make more money? In this insightful episode, Erik Van Horn and Jim Dew discuss wealth creation and management. Whether you're a beginner investor or a seasoned pro, you'll find valuable strategies to elevate your financial game. Discover how Dew Wealth Management distinguishes itself from other financial firms, offering a unique approach to building and managing wealth.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Jim Dew is the CEO of Dew Wealth Management and the creator of The Entrepreneur's Virtual Family Office®, an innovative and strategic approach designed to maximize time, money, and freedom. He has 27 years of experience building high-functioning wealth management teams for entrepreneurs.

Jim is a Certified Financial Planner®, Chartered Financial Consultant®, and a Certified Private Wealth Advisor®. He has been featured in Inc. Entrepreneur and Huffington Post magazines. Jim is also a sought-after speaker for stages and podcasts for elite entrepreneurs.

Tune in to Jim's practical advice on making smart investments, understanding risks, and collaborating with fund managers. Find out how to leverage the Augusta Rule and other strategies to grow your financial storehouse.

“Buy appreciating assets, things that are gonna grow your wealth over time, things that are gonna outpace inflation—which has been a struggle and a problem in the last few years. And just start now.” - Jim Dew

In This Episode:

A brief background about Jim and how he became an entrepreneur
How Dew Wealth runs its business compared to other financial companies
Building your financial team the way billionaires do (financial flat tire vs functional wealth wheel)
What is the Augusta Rule?
How to take a break from your business and not worry about anything
Why are entrepreneurs good at making money but bad at keeping them?
How to start making smart investments
Understanding investment risks
Working with fund managers and venture capitalists

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 The Augusta Rule Tax Guide - https://www.dewwealth.com/franchise

🌐 Book Your Strategy Session Now - https://lifestyleinvestor.com/strategy/

Connect with Jim Dew:

💼 LinkedIn - https://www.linkedin.com/in/jim-dew-0ab03a5/

🌐 Website - https://www.dewwealth.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Is investing in the food industry a wise move? Does owning multiple locations guarantee profitability? In today's episode of Franchise Secrets, Erik and his guest, Raj Patel, tackle these crucial questions and more. They explore the intricacies of the food industry, highlighting the significance of unit economics and how franchisors can support their franchisees in achieving success.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Raj Patel, the President of The Hari Group, knew early on that the corporate desk wasn't for him. Co-founding The Hari Group, Raj dedicated himself to transforming his community by opening new restaurants and spearheading real estate development projects.

His efforts have not gone unnoticed—Raj was named Dealmaker of the Year by Franchise Times and recognized as a Young Leader to Watch by QSR Magazine. Serving on the Board Advisory Committee for Dunkin’ and other subcommittees, Raj owns nearly a hundred locations across brands like Dunkin' and Dave's Hot Chicken.

Ready to uncover the secrets to thriving in the competitive restaurant industry? Join us as we reveal the strategies that turn challenges into profitable opportunities, featuring insights from a franchise profitability expert.

“We don't want to open a location just to open a location. If we're going to open a location, it's got to make money financially.” - Raj Patel

In This Episode:

How Raj and his family got involved in franchising
Balancing the number of locations with profitability
Exit strategy and using the money to accelerate your growth
Identifying your superpowers and hiring top talent
How brands help their franchisees with unit economics
Things to consider when choosing a brand to invest in
Pros and cons of investing in the food industry

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Raj Patel:

💼 LinkedIn - https://www.linkedin.com/in/rajpatel22

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Discovery days, also referred to as “Meet The Team Day” or “Decision Day,” have been a marketing tool for franchisors for many years, and for some franchisors, they are the most crucial element in closing the sale.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

What exactly happens during this event? If you're a candidate, what can you expect? Who should join this event? When is the best time to hold a discovery day?

In this episode, Erik and his business partner, Jeff Herr, discuss why this event is a critical success factor in business partnerships. As Erik and Jeff share their experiences as advisors and partners to different brands, you will gain valuable insight from these two industry experts.

Whether you're a franchisor or a potential franchisee, this conversation will give you The Discovery Day Blueprint and show you how to take advantage of this significant day.

“When you're a franchisor, every decision you make has to be for the betterment of the brand.” - Jeff Herr

In This Episode:

What is franchise discovery day?
What should franchisors and franchisees be doing during discovery day?
Who should join the discovery process?
What decisions must a franchisor make?
What happens during the actual event?
How do you structure the event?
What must a brand do if a candidate delays making a decision?

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Jeff Herr:

💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

🌐 Website - https://www.frontstreetep.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Ever wondered how a lesson in leadership and perseverance can transform a business? Join us as Aaron Stokes, a 25-year veteran of the automotive repair industry and founder of Shop Fix Academy, reveals his journey from a challenging upbringing to building a thriving business empire.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Aaron shares the pivotal moments that shaped his career, including overcoming theft, financial stress, and debt. He discusses how pain can be a powerful catalyst for growth and the importance of mentors in his journey. Discover his insights on leadership, asset protection, investing, and business scaling, along with the vital roles of discipline, accountability, and effective communication.

Tune in for actionable advice and inspiring stories every entrepreneur can learn from. Unlock the secrets to achieving business success today!

“Perseverance is hanging on by your fingernails on a cliff for years—that's what perseverance is.” - Aaron Stokes

In This Episode:

Aaron's background
Facing financial challenges and learning from mistakes
Experiencing deep pain and transforming it into lessons
Discovering a new path and building a consulting company
The role of mentors and confidence in overcoming obstacles
The power of perseverance
Confidence as a critical ingredient to business success
Aaron's current status and next steps
Business, finance, and leadership lessons from Aaron

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 The Obstacle Is the Way by Ryan Holiday - https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358

Connect with Aaron Stokes:

💼 LinkedIn - https://www.linkedin.com/in/aaron-stokes-969012109/

🌐 Website - https://shopfixacademy.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Are you a founder struggling to scale your emerging brand? You're not alone. In this episode of the Franchise Secrets Podcast, host Erik Van Horn dives deep with goGLOW founder and CEO Melanie Richards, exploring the raw challenges and triumphs of growing a brand from zero franchisees to experiencing rocketship growth.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Mel highlights the indispensable role of a rockstar second in command and what it truly takes to support your franchisees beyond the spotlight. Discover the behind-the-scenes efforts that keep the franchise machine running smoothly and learn practical strategies to nurture and expand your franchise family.

As a lifelong beauty enthusiast, Mel's sensitivity to women from all backgrounds and walks of life equipped her to flourish in the beauty world. When beauty school graduation rolled around, a celebratory trip to Mexico spurred a grand idea in her mind.

In preparation for her vacation, Mel searched the area for the best spray tan at the most affordable price. She quickly realized there was a need for this type of service, so why not be the person to fill it? And that was the beginning of her exciting journey as a business owner.

If you're ready to turn your vision into a thriving franchise, this episode is a must-listen. Tune in to uncover the secrets of successful franchising and take your brand to new heights!

“We're making sure that whoever walks on this ground that we are building, that it's solid and that they can count on it because it's a huge responsibility. You should take your responsibility of being a franchisor very seriously, and that's what I do.” - Melanie Richards

In This Episode:

Why is branding so crucial for Mel?
Why is it important for a founder to have a rockstar second in command?
What is it like to partner with Front Street Equity Partners and get support in the trenches?
What mindset must a founder have to drive revenue growth?
What contributed to goGLOW's rocketship growth?
What makes Mel nervous as she gears up for the next 12 months?
Are pop-up events helpful for the salon suite and beauty industry?
Mel's valuable advice for brands who want to franchise their business
How many hours did Mel work while building her business?

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Melanie Richards:

💼 LinkedIn - https://www.linkedin.com/in/melanie-richards-a492207/

🌐 Website - https://www.goglow.co/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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Every entrepreneur has their formula for success. If you ask a dozen entrepreneurs their secret, many will say you must stand out from the competition. But today's guest has an unconventional secret to industry domination, so tune in to find out if you can apply the same secret to your business.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Tommy Mello, founder of A1 Garage Door Service, shares his insights on how he transformed his garage door company into a technology-driven business with over $25 million in EBITDA. He discusses why he chose not to franchise his business and the importance of continuous learning and personal growth.

Tommy emphasizes the value of investing in the right people and creating a strong company culture. He also talks about his goal to achieve $108-110 million in EBITDA in three years and the importance of hiring the right team to help him get there. He believes in leveraging technology to automate processes and improve efficiency.

Tommy discusses the shift in mindset from being a garage door company to a technology company and what accelerated this transformation. He also highlights the significance of knowing and analyzing key performance indicators (KPIs) to make informed business decisions. Tommy shares his philosophy of elevating the industry and helping competitors succeed through the Freedom Event, which focuses on personal and professional growth in the home services industry.

Tommy's journey is a masterclass in innovation and leadership, so don't miss out on today's episode of Franchise Secrets.

“If I'm gonna make this business worth a lot of money, I gotta elevate the whole industry. If I'm gonna charge the right prices, then I cannot be this lonesome wolf. I needed to invite people in.” - Tommy Mello

In This Episode:

Tommy's background and how he got to where he is today
Navigating the different seasons in life
Why Tommy did not franchise his business
How continuous learning and personal growth make all the difference
Hiring the right people to accelerate your growth
Elevating the industry by helping competitors succeed
Freedom Event: Fostering personal and professional growth in the home services industry
Choosing the right vendors and holding them accountable
The Key to Success: Embrace hard work and avoid procrastination

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Tommy Mello's Freedom Event - https://get.homeservicefreedom.com/freedom-event-2024

🌐 Register for Your Next Shop Tour with Tommy Mello - https://get.homeservicefreedom.com/a1-shop-tour

🌐 Buy Back Your Time by Dan Martell - https://www.buybackyourtime.com/

🌐 Off Balance on Purpose by Dan Thurmon - https://danthurmon.com/books/off-balance-on-purpose/

🌐 Who Not How by Dan Sullivan and Dr. Benjamin Hardy - https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151

🌐 Built to Last by Jim Collins and Jerry I. Porras - https://www.amazon.com/Built-Last-Successful-Visionary-Essentials/dp/0060516402

Connect with Tommy Mello:

💼 LinkedIn - https://www.linkedin.com/in/tommymello/

🌐 Website - https://homeserviceexpert.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Built To Last: Successful Habits of Visionary Companies

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Ready to unlock the secrets to franchise domination? Buckle up as David Schuck, the visionary force behind Spartan Fitness Holdings, unveils the playbook for unparalleled success in franchising.

Join Erik and David for an exciting conversation that dives deep into the heart of franchising and business expansion.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this power-packed episode, they peel back the layers of franchising intricacies, exploring the art of building relationships with both employees and vendors. Discover how fostering genuine connections sets the stage for monumental growth and prosperity.

But that's just the beginning. Delve into the transformation from operator to visionary, as David shares the key to effective delegation and cultivating trust within your team.

Are you ready to revolutionize your franchise game? Tune in now to gain invaluable insights from a true industry expert and propel your business to unprecedented heights.

“The franchisee-franchisor relationship is inherently tension-filled, but when done right, I think it's a huge win-win.” - David Schuck

In This Episode:

How David grew his business to multiple locations
David remembers some pivotal moments in his journey
Doing things you don't like because that's what the business needs
Transitioning from operator to visionary
Hiring and firing vendors
How franchisors are helping top-performing franchisees
The significance of grand openings
Balancing cash flow and equity
David's definition of success
The importance of franchisee-franchisor relationship
David's growth strategy

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with David Schuck:

💼 LinkedIn - https://www.linkedin.com/in/david-schuck-spartanfitnessholdings/

🌐 Website - https://www.spartanfitnessholdings.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

View Details

Ever wondered what you'd do with a billion dollars? The dream's not far-fetched, and Garrett Gunderson is here to explain why. In this riveting conversation, he flips the script on the age-old narrative of working tirelessly and saving every penny to build wealth. Instead, he unveils a paradigm shift centered on expanding wealth and accelerating its growth.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Garrett's journey from traditional thinking to revolutionary wealth-building strategies is eye-opening. He urges entrepreneurs and business owners to focus on increasing income, strategically minimizing taxes and expenses, and making wise investments. But that's just the beginning.

Diving deep into the financial ocean, Garrett reveals the power of aligning financial decisions with personal values and life aspirations. Forget mundane budget cuts; it's all about maximizing wealth and living life to the fullest.

And it's not just about numbers and spreadsheets. Garrett emphasizes the significance of family, experiences, and nurturing relationships.

By the end of this conversation, you'll be rethinking your approach to wealth. It's not merely about amassing riches; it's about leaving a meaningful legacy and making a profound impact on the world.

Get ready to rewrite your financial destiny with Garrett Gunderson's game-changing insights.

“I'm just designing life the way that I want to do it. I believe in a smaller number of goods in my basket but a bigger cash flow from that basket. That's really my philosophy.” - Garrett Gunderson

In This Episode:

Shifting from working hard to expanding wealth
The real game of wealth is in adding value
Changing perspectives from hustling to true wealth creation
Entrepreneurs as investors
Spending meaningful time with people who matter most to you
Maximizing tax deductions and other strategies of the wealthy
The power of family meetings
Experiencing Garrett's cabin retreats
The value of nurturing relationships
The goal of becoming a billionaire: Impact vs. wealth accumulation

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Garrett Gunderson:

💼 LinkedIn - https://www.linkedin.com/in/garrett-gunderson-651359b3/

🌐 Website - https://garrettgunderson.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

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What does semi-absentee ownership actually mean? Is it possible in a franchise setting, or is it a myth?

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erik talks to his business partners, Luke Jacobson and Terry Rackley from StretchLab, who share their journey as franchisees and business partners.

They discuss the importance of finding the right franchise opportunity and the myths surrounding semi-absentee franchising. They emphasize the need for speed in opening new locations and the challenges of finding and retaining good employees.

Luke and Terry also discuss their partnership with Erik, who serves as their business consultant and advisor. The partners also highlight their organizational skills and the importance of building a strong team.

In essence, the conversation covers topics such as the support system provided by the franchisor, the importance of trial and error, the role of aggressive organization in managing the business, the focus on employee development and retention, the relationship between franchisees and the franchisor, and the significance of business partnerships.

“Unless you're already a multi-millionaire, I don't think absentee ownership exists. I don't think you'll have the right attitude if you go into this saying, “Hey, I just wanna throw money at something as an investment.” You're gonna have to put in blood, sweat, and lots and lots of tears.” - Luke Jacobson

In This Episode:

Luke's background and how he got into franchising
Terry's background and how he met Luke and Erik
How Luke and Terry became business partners
The importance of speed in opening new locations
Erik's role in the partnership
Why leadership and organizational skills matter in business
Critical factors in running a successful business
Is absentee ownership a myth?
What comes to mind when you hear the term top franchisees?
What does a healthy franchisee-franchisor relationship look like?
Why is aggressive organization necessary when managing a business?
What makes partnerships a good thing?

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Franchise Equity Partners - www.frontstreetep.com

Connect with Luke and Terry:

💼 LinkedIn (Luke) - https://www.linkedin.com/in/luke-jacobson-68632b75/

💼 LinkedIn (Terry) - https://www.linkedin.com/in/terryrackley/

🌐 Website - https://www.stretchlab.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

View Details

Is franchising a salon suite a good idea? The beauty industry continues to grow as more people take personal care seriously, driving more interest in health and beauty services than ever before. We're also seeing more health and beauty professionals transition to independent business ownership. Hence, salon suite franchises are a great way to capitalize on this trend. But what does it take to run such a franchise?

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erin Elgin of Sola Salons shares her journey as a franchisee in the salon suite industry and her transition to owning real estate. She and Erik discuss the evolution of the salon suite concept and the shift towards rental salons. Erin also talks about her strengths in marketing and overcoming her initial fear of being on camera. She emphasizes the importance of authenticity and connection in her marketing efforts.

Erin's goal is to reduce her working hours down to five hours a week, so she has taken the steps to delegate tasks and hire an executive. She also discusses the benefits of owning real estate and her future plans.

Tune in and discover if franchising a salon suite fits your personality and what it takes to become successful in this industry.

“I don't think anybody if they're hiring a high-level executive to replace themselves, should worry about any timeframe or what anyone is telling you about how long it should take. Just stay in your flow and what speed feels right for you.” - Erin Elgin

In This Episode:

A brief background about Erin and Sola Salons
Evolution of the salon suite industry
Erin's strengths that make her a great business owner
Overcoming fear of being on camera
Comfort level with public speaking
Advice to your teenage self
Transitioning from 60 to 30 hours of work
Hiring people and growing the team
Finding the right executive
How to manage and resolve conflicts
Benefits of owning real estate
Erin’s future plans
Social media presence

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Erin Elgin:

💼 LinkedIn - https://www.linkedin.com/in/erin-elgin-a17bb554/

📷 Instagram (Erin) - https://www.instagram.com/theerinevolution/

📷 Instagram (Sola Salons) - https://www.instagram.com/solatwincities/

🌐 Website - https://www.solasalonstudios.com/regions/twin-cities

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

View Details

As you start growing your company, you need the right people on your team. Even if you're the CEO, you can’t be the only one leading the company’s direction and strategy. You need a strong team of A-players to challenge your ideas and contribute new ones.

Building a strategy should be easy when you have the right people in the right positions. Attracting and retaining top talent is the challenging part. Hiring can be tricky, and sometimes, it can feel like you may never find the right fit.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erik discusses the process of recruiting and keeping A-players with Mike Michalowicz. Mike is a keynote speaker and business author of multiple books, including Profit First and All In. He has built four multi-million-dollar companies and sold two of them–one to private equity and another to a Fortune 500 company.

His extensive knowledge and insights have empowered countless individuals and businesses worldwide to achieve unprecedented levels of profitability and growth.

His new book, All In: How Great Leaders Build Unstoppable Teams, guides today's conversation. If you are currently hiring or just pooling for talent, this episode will give you a unique perspective and great insights.

“The number one thing that all business owners can do is hire a personal assistant and have them be your frontline. If you don't have a personal assistant, you are hobbling the company.” - Mike Michalowicz

In This Episode:

How great companies attract A-players
Making your search more specific
How local companies can find potential team members
Hire for potential, not for experience: What does this mean?
Free tools and resources from Mike
How to retain good employees
Why leadership and relationships are important
Why taking extended vacations is a must for leaders
How to raise the bar and empower employees to step up
Why micromanaging and being always available are not good practices
Why should you hire a personal assistant?

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Get the Free Tools from Mike Michalowicz - https://mikemichalowicz.com/get-the-tools/

Connect with Mike Michalowicz:

💼 LinkedIn - https://www.linkedin.com/in/mikemichalowicz/

🌐 Website - https://mikemichalowicz.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

View Details

Emerging brands often find themselves in a competitive marketplace full of established brands. With only a dream and a tight budget, how can these new brands, which are typically rough around the edges, become successful?

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Dan Rowe, the founder of Fransmart, shares his insights on franchising and growing emerging brands. He has solid experience taking early-stage, emerging brands to new heights of success using his proven framework.

In today's conversation with Erik, Dan shares insights on shaping a rough concept into a successful brand and the importance of brand and concept in franchising. He discusses the transformation of a brand's look and feel and the franchising business system.

Dan emphasizes the magic of a successful brand and the power of membership pre-sales. He also highlights the value of learning from successful people and the pitfalls of ego and poor fundamentals. Overall, Dan provides valuable insights for anyone interested in franchising, whether as a franchisee or a franchisor.

Tune in to gain indispensable insights for navigating the franchising world, especially as you grow and scale your business and become a multi-unit franchisee.

“There's no money in single-unit franchises. All the money is in franchises with five or ten or more units.” - Dan Rowe

In This Episode:

A Brief Background About Dan Rowe and Fransmart
Similarities in Growth Strategies for Emerging Brands
Balancing Visionary and Operational Roles
Founder's Leadership Lid
Shaping a Rough Concept into a Successful Brand
Hiring the Right People for Marketing and Sales
Single-Unit Franchising vs. Multi-Unit Franchising
Building a Business for Saleability
Working with Smart Advisors and Investment Bankers

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Dan Rowe:

💼 LinkedIn - https://www.linkedin.com/in/danrowe3/

🌐 Website - https://fransmart.com/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

View Details

New beginnings are worth celebrating, so it’s not uncommon for new businesses or franchisees to hold a grand opening event. Whether it’s your first franchise or your 10th, the grand opening is an exciting milestone that must be carefully planned.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this conversation, Brooke Budke, a fractional Chief Marketing Officer (CMO) and founder of Momentum Brands, discusses the importance of grand openings in franchise businesses. She emphasizes the need for a well-planned and executed grand opening strategy, including capturing leads and building a database of customers for long-term success.

Brooke also highlights the significance of grassroots marketing and community engagement in driving brand awareness and customer acquisition. She provides practical advice for franchisees in systems with limited marketing support and emphasizes the importance of effective communication between franchisors and franchisees.

Overall, Brooke emphasizes the value of progress and continuous improvement in business and personal life.

Join Erik and Brooke for an engaging conversation on the secrets to a successful launch!

“You can write the best-laid plan, and then if you can't communicate it with your franchisees, it's just not gonna work... I think that's the beauty and the beast of franchising.” - Brooke Budke

In This Episode:

Who is Brooke Budke?
The importance of grand openings
Distinguishing between soft openings and grand openings
Capturing leads and building a database
Grassroots marketing and community engagement
Factors influencing grand opening success
Effective communication between Franchisors and Franchisees
Advice for Franchisees in systems with limited marketing support
Building momentum and progress in business and life

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Brooke Budke:

💼 LinkedIn - https://www.linkedin.com/in/brookebudke/

📷 Instagram - https://www.instagram.com/brookebudke/

🌐 Company Website - www.themomentumbrands.com

🌐 Personal Website - www.brookebudke.com

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

View Details

If you’re contemplating investing in a franchise, one thing you should consider is whether you have the skills required to become a business owner. Although you don’t need a lot of business experience because most franchisors will provide thorough training, there are a number of skills that are extremely helpful, especially if you’re investing in a complex business.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Now, if you’re wondering what it takes to be a top franchisee in a system that has complexities, Andy Myers is here to share his insights. He is the President of AMMA Development Group and a multi-unit franchise owner at Restore Hyper Wellness and goGLOW. Early in both brands, Andy and his team discovered that they like to be pioneers in developing systems and success alongside the franchisor.

Join Erik and Andy as they discuss how to be a successful franchisee, what to look for in brands and the founders, the importance of having trusted advisors, and the lessons learned from partnering with emerging brands. Andy also shares three valuable things every aspiring franchisee should know.

“People should love it when they're faced with something that they're not sure how to do. They should lean into that because that's one more step toward success.” - Andy Ayers

In This Episode:

How Andy got into franchising
How do you become a successful franchisee?
How scary is it to leave the security of a regular paycheck?
Andy's criteria for choosing the brands to invest in
How does Front Street Equity Partners help franchisees succeed?
Lessons learned from partnering with emerging brands
How to find trusted advisors
Do you have Rembrandts in the attic?
The main roles you need in your organization and why
What is it about the goGLOW founder that made Andy want to partner with her?
Andy's top advice to everyone listening

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Scaling Up by Verne Harnish - https://www.amazon.com/Scaling-Up-Mastering-Rockefeller-Habits/dp/0986019593

Connect with Andy Ayers:

💼 LinkedIn - https://www.linkedin.com/in/ayersandrew/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

View Details

As you begin your journey into franchising, chances are you will travel along the path many franchisors and franchisees have experienced. For some, it can be a fantastic journey. However, others get frustrated and decide that franchising is not for them.

Franchisees go through different stages in their relationship with a franchisor. Franchisors should understand and communicate with franchisees at each stage.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

On the other hand, franchisees may feel a sense of independence and desire for freedom, but it is important to recognize the value of the franchise system. The ultimate goal is to reach the 'We Stage,' where franchisees and franchisors work together for mutual success.

Some of you are doing it right, and some of you need to understand what happens in each stage so you can work toward getting to the next stage.

Today's conversation between Erik and Jeff explores the six stages of franchisee-franchisor relationships, from the initial excitement and optimism to the eventual realization of the importance of working together.

“Anything in this life is definitely more fun doing it with other people. That is literally a human connection. Yes, there's a sense of achievement when you do something on your own, by yourself, and nobody helps you. But it's never as rewarding as going through life with a partner, a friend, a business associate, or a franchisor and doing it together, where you can hug and high-five. That's what it's all about.” - Jeff Herr

In This Episode:

What can you expect during the Glee Stage?
What happens during the Fee Stage?
How do franchisees feel during the Me Stage?
Why is being stuck in the Free Stage not an excellent place to be?
Why is it fun to be in the See Stage?
What happens when you reach the We Stage?

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 The Franchise E-Factor by Greg Nathan - https://www.franchiserelationships.com/shop/the-franchise-e-factor/

Connect with Jeff Herr:

🌐Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

View Details

Whether you're new to franchising or running a successful business, you may still need guidance on your next steps. Who do you ask for advice when you're in that situation?

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

For the last few episodes, Erik and his business partner, Jeff Herr from Front Street Equity Partners, have been offering valuable advice on how to succeed in franchising.

In this week's conversation, they discuss the challenges and strategies for franchisors and franchisees in opening and developing territories. They emphasize the importance of finding the right balance between growth and loss mitigation and the need for strategic planning and protecting the brand.

They also highlight the significance of territory size, market strength, and scale in achieving success. Additionally, they provide actionable advice, such as seeking free help and advice from experienced individuals in the industry and attending conferences to network and learn from others.

If you need a franchising blueprint or solid advice, today's episode is exactly what you need!

“If you're in a franchise system, both the franchisor and the franchisee have to pay homage to the brand. The stronger the brand, the more valuable the brand is for both parties and collectively. It's incredibly important.” - Jeff Herr

In This Episode:

How do franchisors get more franchisees open vs. franchisees sold or territories sold?
The importance of territory size: Does a bigger territory equate to higher profitability?
How does your funding plan look? Finding the right balance between growth and loss mitigation
The impact of territory proximity on profitability: Strategic planning
The challenges of exclusive territories
Questions franchisees and franchisors must ask themselves to determine the right growth strategy
How to get free help and advice for franchising success

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

Connect with Jeff Herr:

🌐 Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

🎥 YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA

Ⓜ️ Medium - https://medium.com/@erikvanhorn

View Details

Buying a franchise is a complex process, especially for first-time buyers. It's a long-term investment, and it will be one of the most significant investments you will probably make. Hence, the decisions you make during the buying process are crucial.

Which franchise concept are you planning to pursue? How do you choose the right brand? What are the first steps to take?

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Today, Erik talks about some critical things every buyer must know. Joining him in the discussion is another one of his colleagues at Front Street Equity Partners, Bobby Brennan.

If you're considering buying a franchise, this episode is a good starting point in establishing what a franchise buyer should know and why. You will also understand what Front Street Equity Partners are looking for in brands they choose to partner with. Who knows? You could be the next brand.

“I will tell you, 99% of the time, in my experience, the difference between top performers and those in the middle and the bottom—it's never resources. Its resourcefulness. Are they being resourceful with the tools, and are they heavily executing the playbook at a high level?” - Bobby Brennan

In This Episode:

Three things you must do before buying a franchise
Is it good to be involved in brands that are growing too fast?
The difference between top performers and mid and bottom performers
What does your first year as a franchisee look like?
What makes these three brands unique?
Why should a buyer consider the brand's founder?
Understanding the role of the integrator and the visionary
Does the brand you're looking into have an exit plan?

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

🌐 Rocket Fuel by Gino Wickman and Mark C. Winters - https://rocketfueluniversity.com/rocket-fuel-book/

Connect with Bobby Brennan:

🌐 Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

🎥 YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA

Ⓜ️ Medium - https://medium.com/@erikvanhorn

View Details

Buying a franchise can be an excellent move for an aspiring entrepreneur who doesn’t want to build a new business from scratch. In a perfect world, franchisees acquire a model that works on every level. However, it is not entirely a walk in the park. There are still a bunch of challenges that may come your way.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Today, Erik and Jeff continue their conversation about the lessons they learned from their many years in the franchise industry and talking to hundreds of brands. In this episode, they discuss what they would do differently if they had to start over as a franchisee. Erik and Jeff reflect on what it was like buying a franchise the first time and the learning that came as they ventured into more brands.

If you want to get expert insights on franchising, Erik and Jeff have them ready for you.

“You just do one thing and do it better than anyone else.” - Jeff Herr

In This Episode:

Throwback to when Erik and Jeff bought their first franchise 20 years ago
Why do you need an advisor?
Key people to hire as you start growing your business
What brand would Erik and Jeff have bought, built, and scaled as a franchisee?
How do you find a brand that might be primed for private equity?

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

Connect with Jeff Herr:

🌐Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

👥Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

💼LinkedIn - https://www.linkedin.com/in/evanhorn/

🎥YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA

Ⓜ️Medium - https://medium.com/@erikvanhorn

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A lot of people agree that franchising is more effective than starting a business from scratch. However, it's not as simple as just buying a franchise and waiting for the money to come.

Before investing in a franchise, it is essential to have a thorough understanding of all the costs involved in buying and running it. You must know if the ROI would be worth it. Also, choosing the right franchise founder is a critical component before deciding which brand to invest in.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

Today, Erik is joined once again by his Business Partner, Jeff Herr, from Front Street Equity Partners. Together, they share insights from their conversations with different brands on what they look for in franchise founders and why some brands are more expensive than others.

If you're thinking about buying a franchise, this conversation is something you'd want to listen to.

“If you launch the right way, then that's typically how you're gonna perform.” - Jeff Herr

In This Episode:

A super interesting conversation with a founder
When talking to buyers, how open should franchisors be regarding things they know and don't know about the business?
Where to see examples of a robust Item 19 and why it's important to look at FDDs
What separates weaker brands from better brands?
Two-fold purpose of technology in a business

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

Connect with Jeff Herr:

🌐Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Ⓜ️ Medium - https://medium.com/@erikvanhorn

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The demand for baked goods franchises is on the rise, and people like James Maguire are reaping the rewards of being early in the game. He currently operates seven Crumbl Cookies locations in MA, ME, VT, and NH. But even with the success of his cookie franchise, James decided to diversify and invest in another business—pickleball!

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erik and James discuss the great things and the challenges of being a franchisee for a famous cookie brand and why he went on to invest in another franchise concept. He also shares the many lessons he gained from the experience.

If you are in search of some serious franchising opportunities, you'll find today's conversation quite interesting.

“One thing I would say about competition is you can't be afraid of it. You can't let competition hinder you from making a big choice and putting yourself in the best location.” - James Maguire

In This Episode:

How James got involved with Crumbl Cookies
Understanding your responsibilities as a franchisee
How to stand out from the competition
The ups and downs of running a franchise
Why James invested in a pickleball franchise
How to choose the ideal location for a franchise
Talent attraction for a pickleball franchise
Financing a franchise

And more!

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

Connect with James Maguire:

🌐 Website - https://crumblcookies.com/

💼 LinkedIn - https://www.linkedin.com/in/james-maguire2213/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Ⓜ️ Medium - https://medium.com/@erikvanhorn

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Opening a franchise is an opportunity to start and run your own business without building a brand from scratch. However, it’s essential to understand what’s involved before taking advantage of this rewarding option for starting a business.

Franchising is a good way to find business success. But it is not a magic pill. You have to consider a lot of different factors before jumping into a franchise, like how to choose a brand, how to determine enterprise value, what questions you must ask from the founders, and so on.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erik invites Joe Attia to engage in an argument about all things franchising. Joe, a Ph.D. in Economics, used to hate franchising and didn't want anything to do with it. Now, he is a multi-unit owner and has owned multiple brands. He is the KidStrong Area Developer in Boston, New Hampshire, Maine & Detroit area.

Joe is a strategic investor with over 30 years of extensive finance, strategy, operations, and investor experience in dynamic, fast-paced environments and global organizations.

If you need help in deciding whether or not to invest in a franchise, the insights in today's episode are priceless, and they will benefit both franchisees and franchisors.

“You can be an investor in franchising, but you've got to have somebody that is there operating these things on the ground and learning the business.” - Joe Attia

In This Episode:

What an anti-franchising guy thinks about franchising
Joe unpacks the first rule of being a franchisee
Should you choose the franchising route or not?
Erik shares his playbook for choosing a brand
Where do the franchisee and the franchisor align? Where are they not aligned?
Validating the franchise profitability
How to select the right franchise
Determining the franchise value
Joe's perspective on multi-unit development for a brand

And more!

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

Connect with Joe Attia:

🌐 Website - https://www.kidstrong.com/

💼 LinkedIn - https://www.linkedin.com/in/josephattia/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Ⓜ️ Medium - https://medium.com/@erikvanhorn

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As you start looking at brands to invest in, there's one list that you should definitely check on. The Franchise 500 list is said to be a definitive guide for people who want to buy a franchise. And if you’re a franchisor, this is where your hard work is recognized.

But you might be skeptical about the integrity of the list. Some even say those who advertise the most get on top of the list. But what is the truth about the Franchise 500 list?

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr

In this episode, Erik shines the spotlight on Tracy Stapp Herold. As Entrepreneur’s Special Projects Editor, Tracy has been analyzing and writing about the franchise industry for more than 20 years now. She heads up the company’s annual Franchise 500 ranking, which evaluates and ranks the top 500 franchise brands out of more than 1,300 applicants every year, as well as other rankings, including Top New & Emerging Franchises, Fastest-Growing Franchises, Top Franchises for Veterans, Top Franchise Suppliers, and more.

Are you curious about how brands land on the Franchise 500 list and what categories to watch out for? Take this opportunity to hear it straight from the person who spearheads the evaluation and ranking of different brands.

“Don't discount a franchise just because it's not ranked in the Franchise 500. There are lots of great brands that do not make it into the Top 35−36% of the list, and that doesn't mean that they're not good brands.” - Tracy Stapp Herold

In This Episode:

Why are some people skeptical about the Franchise 500 list?
How does the Entrepreneur come up with their annual list?
At what point can brands apply?
What's the value of the Franchise 500 list for a potential franchise buyer?
What information can't you see just by looking at the list?
The most meaningful data that goes into the list
Are there other magazines where franchisors pay to get on the list?
Hot Categories in the Franchise 500 list
The Franchise 500 Hall of Fame List
What should people understand about the Franchise 500 list that they may not know?
Upcoming franchise categories to watch out for

And more!

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

🌐 Entrepreneur’s 2024 Franchise 500 Ranking - https://www.entrepreneur.com/franchise500

🌐 Request Your Free Franchise Listing on Entrepreneur.com - https://www.entrepreneur.com/franchises/directory/listingsubmit

Connect with Tracy Stapp Herold:

🌐 Website - https://www.entrepreneur.com/

💼 LinkedIn - https://www.linkedin.com/in/tracy-stapp-herold-5a183b38/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Ⓜ️ Medium - https://medium.com/@erikvanhorn

View Details

As the new year starts, you get excited about new opportunities and a chance to build a better future. You may want to dive into entrepreneurship or invest in 2024, and perhaps you're wondering if that's a good idea.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

If you plan to venture into franchising, valuable insights await you in this episode. Today, Erik and his business partner, Jeff Herr, co-founder & Managing Director of Front Street Equity Partners, talk about their current deals and why they move forward with certain brands and not others.

They also discuss the trends they see, why some brands may be hesitant to grow too fast, industries that they like and are poised to have a good run over the next decade, and some other stuff that will be helpful to both franchisees and franchisors.

So, if you want to position your brand effectively for franchise development growth, take advantage of this opportunity to get insider tips from Erik and Jeff.

“At the end of the day, founders have to do what's best for them, and they also have to do what's best for the brand at the same time.” - Jeff Herr

In This Episode:

What type of relationship exists between a great franchisee and a franchisor wanting to grow the brand?
Common challenges franchisors and franchisees face as they grow their business
The reality about what makes a franchise business successful
Three brands that are expanding their reach in different markets and what makes them unique
Why would a brand prefer to grow slowly?
How does Front Street Equity Partners help a founder who wants to grow “smart”?
Industry trends to watch out for in 2024

And more!

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

🌐 goGLOW - https://www.goglow.co/

🌐 Magnolia Soap and Bath Co - https://www.magnoliasoapandbath.com/

🌐 Hawaii Fluid Art - https://hawaiifluidart.com/

Connect with Jeff Herr:

🌐 Website - https://www.frontstreetep.com/

💼 LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/

📷 Instagram - https://www.instagram.com/erikvanhorn/

👍 Facebook - https://www.facebook.com/erik.v.horn/

👥 Facebook Group - https://www.facebook.com/groups/franchisesecretsfb

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/

Ⓜ️ Medium - https://medium.com/@erikvanhorn

View Details

Many believe buying a franchise is an easy way to make money. Opening a franchise can indeed be a lower-risk way to start a business, and it can be pretty profitable, but it’s not for everyone.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

First, there are several hoops you’ll need to jump through if you decide to invest in a brand. Plus, there's always the question of which brands to choose among the many brands out there. What if you make the wrong choice?

In this episode, Erik brings in Brian Beers for the second time. Brian is an entrepreneur, investor, and host of the Business with Beers podcast. He helped grow their franchise auto repair business into an enterprise with multiple locations, and he's now on a mission to help others build a fortune through franchising.

Join Erik and Brian to discover the mistakes and lessons learned in buying into the wrong brands. They also talk about a robust influencer marketing model and the support provided by this new brand that Brian has invested in.

If you want to grow your wealth through franchising and learn what to look for in a brand before you invest in it, today's episode will give you fresh insights from someone who knows what it takes to build a franchise empire.

“I think a franchisor should be bringing in tons and tons of thought leaders whether it's in person, or digital, or it's the founder doing it, but someone's got to help coach people.” - Brian Beers

In This Episode:

What is Brian Beers known for?
Is it easy to make money in the automotive industry?
Why would someone with an existing brand choose a second one?
How do you know what you are good at and not good at?
What was different about Brian's process in buying his next brand?
What qualities should you look for in a franchisor before investing in a brand?
Should you be concerned if a brand wants to sell to private equity in 5 years? Would you want them to be honest about it?
What are some of the things Brian likes in his new brand?
What is the benefit of hiring thought leaders?
What does Brian's new brand do to help their franchisees and investors be more semi-absentee?
A brief background about That 1 Painter and why Brian chose to invest in this brand

And more!

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

🌐 HOW THIS FRANCHISEE BOUGHT 15+ EXISTING LOCATIONS USING SELLER FINANCING - https://franchisesecrets.com/podcast/how-this-franchisee-bought-15-existing-locations-using-seller-financing/

Connect with Brian Beers:

🌐 Website

💼 LinkedIn

X - @brianbeers

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

Everyone talks about work-life balance, but is it possible to achieve that? Today, Erik lets us in on how he starts his day on his ranch, living with his family, ducks, chickens, and other farm animals, plus his adorable puppy named River (who was accused of being a chicken killer!).

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

Erik brings his daughter and their pup on the show to show us this side of his life. Let's join them as they investigate who killed the chicken and why a duck is missing! And then Erik answers franchise-related questions which franchisees and franchisors will benefit from.

If you're interested in getting a glimpse of ranch life and expert insights about franchising, tune in to today's episode of Franchise Secrets!

“When life happens, I just kinda go with the flow because there's always something happening here at the ranch.” - Erik Van Horn

In This Episode:

Introducing today's exceptional guests
Who killed the chicken?
Are there any franchise groups out there that meet monthly?
Where can you ask for some advice about master franchising?
Does raising your initial fees from $24K to $ 39K matter to prospects?
What numbers should you put in your FDD? How much does it cost to hire a consulting firm to get you to the next level?
What are the possible blindspots at the early phase of franchising your business?
A word of advice from Erik for those thinking about franchising

And more!

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Tribe of Investors - https://tribeofinvestors.com/

🌐 Grab Your Copy of The Lifestyle Investor by Justin Donald - https://course.justindonald.com/Free-Plus-Shipping-Book-SP

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

Late at night, when you can't sleep or are thinking about something, a choco-chip cookie with a warm glass of milk is your best companion. But what makes cookies so lovable? For one, the smell of freshly baked cookies is so heavenly, and they are so yummy! But mostly, a cookie is your best friend when you just want to be with yourself. That's probably why many people want to learn how to bake cookies.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

To get into the world of cookies, Erik chats with the Founder and the Chief Executive Officer of Dirty Dough Cookies, the brand that believes that life is better with cookies. Join Erik, Bennett Maxwell, and Jill Summerhays as they discuss what makes cookies a good product, what makes Dirty Dough unique, what you should look for in a brand, and why the mobile business model brings in higher revenue than your regular brick-and-mortar business.

Bennett Maxwell is an experienced salesperson who has used this skill since selling candy bars in elementary school. Sharing his sales and business expertise, he is now a Forbes Business Council member and Apex Executives member.

Bennett is lowering business barriers and raising mental health awareness through his cookie-selling franchise, Dirty Dough. He stands for authenticity and self-acceptance, encouraging others to come as they are. From a business perspective, Bennett is one tough cookie.

Jill Summerhays is the Chief Executive Officer at Dirty Dough Cookies. She manages the day-to-day operations so Bennett can focus on his long-term vision for the business.

Ready to follow the scent and what your taste buds tell you? Tune in to today's episode of Franchise Secrets!

“We're going to be different, and all our franchisees are always going to have a competitive advantage because corporate invested upfront into a system and a model to allow us to rapidly expand and benefit from economies of scale.” - Bennett Maxwell

“The amount of revenue you can do in a mobile trailer at one good event is significantly more than what you will probably do in multiple days at a brick and mortar.” - Jill Summerhays

In This Episode:

How Jill got involved in franchising
Why Bennett decided to have Jill join the company
The importance of recognizing what your superpowers are as a business owner
What makes Dirty Dough suited for mobile operations?
Bennett's perspective on the mobile operations model
What are franchisees saying and loving about the mobile operations model?
Jill and Bennett's advice to franchisors who want to build great relationships with their franchisees
Are cookies just a fad, or are they here to stay?
Who are the competitors of Dirty Dough Cookies?
Things to look for before buying a franchise

And more!

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

Connect with Bennett Maxwell:

🌐Website

💼 LinkedIn

📷 Instagram

🌐 Podcast

Connect with Jill Summerhays:

💼 LinkedIn

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

Art can bring a new sense of joy into people’s lives. Having a creative outlet and being part of a community with shared interests can be fulfilling. If you’re an entrepreneur who wants to help people gain a unique and joyful experience through art, this episode will inspire you.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

Maya Ratcliff, founder of Hawaii Fluid Art, began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a unique pouring medium while working from her home and area resorts.

As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Maya opened the first Hawaii Fluid Art studio in Waikoloa, HI, where her fluid art technique is now taught during multiple daily classes. She currently has over 200 locations sold across the US.

Join Erik and Maya as they discuss what is unique about Hawaii Fluid Art compared to other art concepts, how to start and grow your franchise with the help of franchise advisors like Front Street Equity Partners, how to do B2B marketing, and more. Plus, you get the hope that you don't need an artistic background to create beautiful art.

Ready to unleash the artist in you? Tune in and enjoy today's episode of Franchise Secrets!

“If you think you know everything in franchising, you've already lost. You really have to count on others who know more than you to help you level up.” - Maya Ratcliff

In This Episode:

A brief background about Maya
The story behind Hawaii Fluid Art
Maya's introduction to the world of franchising
What's so different about Hawaii Fluid Art compared to other painting concepts?
The birth and development of Hawaii Fluid Art
How Maya proved that her idea and model would work
Why put an Item 19 in your FDD?
What is the ideal property size for a franchise location?
What does B2B look like for a brand like Hawaii Fluid Art?
Do you need an artistic talent or background to create beautiful artwork?
What attracted Maya to Front Street Equity Partners advisory services?
Why is Maya so franchisee-focused, and what could possibly change that?
What does Maya's sales process look like?
Why is it important for a founder to meet potential franchisees face-to-face?
Corporate office setup for Maya's brand
What does a franchise owner do in the business?
Semi-absentee owner vs. Absentee owner
How to get customers inside the door

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

Connect with Maya Ratcliff:

🌐 Website

💼 LinkedIn

✉️ Email - info@hawaiifluidart.com

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

As a business owner or investor, it's too easy to become caught up in pursuing the next big thing, But what if someone told you that building wealth can also involve following the most boring options?

⚠️ For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor. Click Here to book now ⚠️

While everyone is focused on new startups, there is a significant opportunity to invest in underrated businesses. The reality is that these underrated or boring businesses, like your neighborhood laundry shops or car service companies, are making a lot of money. That's why investing in boring businesses is a brilliant idea.

These businesses can grow your wealth and have you living the lifestyle you want. To help you know more about the brilliance of boring businesses, Erik chats with The Lifestyle Investor Justin Donald.

Entrepreneur Magazine calls Justin the “Warren Buffett of Lifestyle Investing.” As the founder of The Lifestyle Investor and a master of low-risk cash flow investing, Justin’s ethos is to “create wealth without creating a job.” He excels at simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently yield profitable results.

Join Erik and Justin as they harass and make fun of each other while sharing valuable information about investing and some tools to optimize your health.

“People want to buy the brands that they believe are doing it the right way, that are not being manipulative.” - Justin Donald

In This Episode:

Why Justin Donald is not YouTube-famous
Who is Codie Sanchez, and how does Justin know her?
How to subscribe to Justin's newsletter
Why is everyone talking about boring businesses right now?
What is a lifestyle business?
Why is investing in the wellness industry a good idea?
Is there anything to be wary about the current trends in the health space?
How important is it to get a thorough bloodwork?
The reason Justin does not own a cold plunge (even if he can afford one)
Justin's recommended resources for asset allocation and investment criteria

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Supercharge Your Email Marketing With Daily.ai - https://daily.ai/

🌐 Follow Codie Sanchez - https://www.youtube.com/@CodieSanchezCT

🌐Join the Tribe of Investors Mastermind - https://tribeofinvestors.com/

Connect with Justin Donald:

🌐 Website

💼 LinkedIn

✉️ Newsletter

📞 Book a Free Strategy Session

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

Many people dream of escaping the nine-to-five grind and establishing their business. But how many of them become successful? What does it take to become a thriving entrepreneur? Why venture into franchising? Those are the questions that Erik and his guest, Anne Marcovecchio, are answering today.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

Anne has an incredible passion for life, success, and people. This passion led her to an exciting sales career where she spent 23 years as a sales executive working at some of the world’s largest software and technology companies.

She joined LinkedIn in May 2010 as employee #19 of the first Chicago-based Enterprise Sales team. During that time, Anne partnered with many enterprise organizations that were embracing LinkedIn solutions to source, hire, and retain the world’s best talent.

That fantastic experience has prepared Anne for the next journey in her career: running a franchise business full-time.

She first ventured into EWC (European Wax Center) and MY SALON Suite and went on to add a third brand, goGLOW, which makes her a certified “salontrepreneur.”

In this episode, Anne recounts her journey from being a corporate employee to becoming a business owner, how she chose her brands, why she diversified, why founders are crucial to an emerging brand and much more.

Tune in and be inspired as Anne shares her excitement and the hopes of bringing her success, unmatched experience, and positive spirit as she ventures into her new adventure outside of Corporate America.

“There's competition in any business. It's all about how you position yourself.” - Anne Marcovecchio

In This Episode:

Anne's background in Corporate America
Getting involved in her first brand (EWC) and how she grew it
How Anne found her second brand (MY SALON Suite)
How to thrive and stand out from the competition
The difference between being the first to market and second to market
What makes goGLOW attractive to franchise buyers?
Steps to diversification and franchise growth
How important is getting to know the founder before investing in a brand?
What makes someone a good franchisee?
How to navigate conflicts and tough conversations
What is it like to take a leap and venture into entrepreneurship?
Is entering into partnerships a wise business decision?

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Empowering Women Inside and Out: How Melanie Richards Disrupted the Spray Tanning Industry - https://podcasts.apple.com/us/podcast/empowering-women-inside-and-out-how-melanie-richards/id1460276956?i=1000620741545

Connect with Anne Marcovecchio:

💼 LinkedIn

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

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So, you want to dip your toes in franchising. Great! But before you look at your financing options for buying into a franchise, you must understand how to determine the market value of the business. When it is time to have that conversation, both buyer and seller must agree on the business valuation and other fees.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

In this episode, Erik and Jeff Herr engage in a fun conversation around franchise fees, why brands charge what they charge, the biggest rookie mistake Jeff has ever made, and industry insider conversations no one else is telling you.

Erik and Jeff used to compete against each other while working in the tax business. They became friends and business partners at Front Street Equity Partners, where Jeff currently functions as the Managing Director. Jeff has been a guest in Franchise Secrets a few times before, offering insights and advice to help you make better decisions.

“There is a value to everything, right? It's what somebody is going to pay.” - Jeff Herr

In This Episode:

Conversation with a nervous founder of a new brand
What is the value of an emerging brand?
Components of a good founder's story
Why unit economics matter in business valuation
Why some founders are not declaring Item 19
How many new brands are coming to market in a year?
The reason it's getting more challenging to franchise a business
How to thrive in a competitive market
Who are you taking advice from?
What Jeff thinks about a brand that competes on lower franchise fees
What is the franchise fee for?
What franchisees are looking for in a brand
Watch out for this next topic of conversation

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 How I Built This Podcast - https://www.npr.org/series/490248027/how-i-built-this

Connect with Jeff Herr:

🌐 Website

💼 LinkedIn

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

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For as long as anyone can remember, storytelling has been used to share information and make meaningful connections. But how can storytelling showcase your brand story and grow your business?

Many people in the franchising world are missing out on a critical aspect of storytelling. Today’s consumers want more than superb products and services that improve their lives. They want to feel personally connected to the brands they buy from, and video storytelling is the key to giving it to them.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

If you want to know more about franchise development storytelling, the power of emotion in marketing videos, why those cheesy animated 2D videos and explainer videos do nothing, and why painting a picture of a better life is the key to getting franchise prospects to respond to you, you're in the right place.

So join Erik and his guest, Trevor Rappleye, the Founder, CEO, and Chief Storyteller of FranchiseFilming, as they discuss mastering brand storytelling and capturing “franchise-focused videos with an innovative twist.”

Trevor fell in love with filming when he was 13 and has captured over 300 weddings. He took that emotional passion and put it into franchising in 2020.

FranchiseFilming is a franchise marketing company that helps franchisors win more franchisees by using a specialized process of validation videos, stories, and emotions to nurture potential franchisees to a winning opportunity!

Whether you're a franchisee or a franchisor, today's episode of Franchise Secrets will benefit you.

“No matter how good you are at speaking, visitors get bored at people talking. So you want to visually show it.” - Trevor Rappleye

In This Episode:

What Trevor envisions for the Franchise Masters
How Trevor got into video storytelling
Filming with your iPhone vs. higher quality filming
What goes into making an excellent brand video?
Why is a hook important in video storytelling?
How to get people to watch your video
Why emotional responses are critical to capture on videos
What makes people invest in a brand?
The impact of consumer testimonials
How to work with Trevor and his team
Should you hire an internal videographer?
Video content that emerging brands must have
Brands with unique video storytelling

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

Connect with Trevor Rappleye:

🌐 Website

✉️ Email

💼 LinkedIn

✉️ Newsletter

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

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Many say franchising is easier than building a business from scratch, but it's not as simple as you think. While buying a franchise can be advantageous when starting a business, you'll typically need a significant upfront investment. You must pay an initial fee for the right to operate under a franchisor's established brand and business model.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

Before starting, you should think carefully to ensure that buying a franchise is your best business decision. On the other hand, if you're a franchisor, you must do due diligence and choose the right people before awarding a franchise. Being a franchisee or a franchisor can be overwhelming if you don't have someone guiding you.

If you've decided that opening a franchise is right for you, listening to people who know how to build a franchise empire is one of the best things you can do.

Today's episode features the guy with the best newsletter in franchising. You might know his real name depending on your ties to the franchising community. But for now, let's call him the “Wolf” because that's how he's known in the franchising world.

Join Erik and the Wolf to discover a tool you should use as a franchisor that will benefit you and your franchisees. You will also learn tips and tricks you probably haven't heard elsewhere.

So, catch this episode to pick up clandestine tactics and exclusive revelations from The Wolf of Franchises.

“You can never project future performance, but you can absolutely share past performance data. And if the data is accurate and it's true, and you didn't add a zero on purpose to the revenue and the EBITDA, or whatever, if it's legitimate data backed by actual financial statements, there's absolutely nothing illegal about that.” - Wolf of Franchises

In This Episode:

A brief background on the Wolf's breakthrough in franchising
Wolf's advice to franchisors who think about building a newsletter, podcast, or social media presence to grow their brand
Are there people who hate what the Wolf is doing?
How the Wolf's newsletter evolved and what you'll get out of it
Why are certain brands not putting information under Item 19?
No Item 19? Here's what you can do
Is using your competitors' data an acceptable way of dealing with your lack of Item 19?
How does a buyer know if a brand is good without Item 19?
What a lot of people getting into franchising don't understand
A tool to help franchisors and franchisees understand their financial model better
Where is the Wolf focusing his energy next year?
How to join the Wolf's newsletter and get access to Krokit

Resources:

🌐 Consult with Erik - https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses - https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

🌐 Financial Management and Data Solutions That Help Build and Grow Franchises - https://www.krokit.com/

Connect with The Wolf of Franchises:

🌐 Website

🎥 YouTube

✉️ Newsletter

🎙️The Franchise Empires Podcast

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

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Have you ever wondered how the biggest and best brands approach their branding strategy, franchise development, employee recruitment, and localized marketing on a daily basis? How do they know what’s working, what’s not, and what else can they do to excel in franchise marketing? Today's guest has some excellent insights for you, whether you're a franchisee or a franchisor. Her advice comes from real-life experiences as a multi-unit, multi-brand franchisee.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

Have you ever wondered how the biggest and best brands approach their branding strategy, franchise development, employee recruitment, and localized marketing on a daily basis? How do they know what’s working, what’s not, and what else can they do to excel in franchise marketing? Today's guest has some excellent insights for you, whether you're a franchisee or a franchisor. Her advice comes from real-life experiences as a multi-unit, multi-brand franchisee.

Madeleine (Park) Zook hosts The Art of Franchise Marketing Podcast, serves as the Director of Marketing at Netsertive, and is the owner and founder of a 501(c) 3 nonprofit.

Through Netsertive, Madeleine helps multi-location businesses customize and execute a localized digital marketing program comprising proven digital tactics, processes, and proprietary tech to acquire more local customers online. Their Multi-Location Experience (MLX) Platform creates, deploys, and provides the data to efficiently manage profitable, localized marketing at scale.

“In terms of cross-branding, you have to give each brand, whether you're a franchisor or a franchisee, the attention you would give a newborn.” - Madeleine Zook

In This Episode:

The idea behind The Franchise Masters
Who is Madeleine as a franchisee?
Why some brands do really well while others don't
How Madeleine makes franchise investing decisions
Things to consider when planning to buy a franchise
How well do you know your competitors?
Lessons learned from investing in multiple brands
The importance of having a strong marketing budget and strategy
Madeleine's advice on whether or not you should work with vendors
What makes Netsertive different from other players in the industry?

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐Front Street Equity Partners - https://www.frontstreetep.com/

🌐The Franchise Masters - https://www.netsertive.com/franchise-masters

Connect with Madeleine Zook:

🌐 Website

💼 LinkedIn

📷 Instagram

🌐 The Art of Franchise Marketing Podcast

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

If you’ve always wanted to run a business but find the startup phase overwhelming, you should consider purchasing a franchise instead. When you buy a franchise, you essentially borrow another company’s proven business model, which is a much safer bet for starting a new business.

While this has its advantages, there are also disadvantages to franchising that you may not know about, so before you decide if it's right for you, there are essential factors you should consider.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

If you’ve always wanted to run a business but find the startup phase overwhelming, you should consider purchasing a franchise instead. When you buy a franchise, you essentially borrow another company’s proven business model, which is a much safer bet for starting a new business.

While this has its advantages, there are also disadvantages to franchising that you may not know about, so before you decide if it's right for you, there are essential factors you should consider.

Don't buy a franchise unless you know these things. Find out what they are in today's episode of Franchise Secrets with Erik and his guest, Bobby Brennan.

Bobby is a genius in franchise development. He brings over a decade of franchise experience both as an operator and helping to build one of the top franchise development teams in the country, awarding over 1,650 territories since 2018.

Bobby jumped into Franchising immediately after graduating during the 2008 recession and hasn't looked back. He was part of the largest franchisee group in Complete Nutrition that owned over 50 locations across the country and then transitioned to a startup company, Franchise Fastlane, as one of their first development hires, helping propel the company to a perennial powerhouse franchise development company.

Bobby brings a track record of success in developing the top franchise developers in the industry and has led franchise development for 15 brands in his tenure, allowing many to secure private equity investments or exits within the first 3-5 years of working together.

“We can talk all day long about the business model, but for emerging brands, a lot of the times, you're buying into the founder and the founder's story, the founder's WHY. So make sure you align with them, that you understand each other, too.” - Bobby Brennan

In This Episode:

Five criteria that franchisors use before awarding a franchise
Do you need a broker when buying or selling a franchise?
How would you know if you're working with a good broker or consultant?
How to find the right broker
How much money do you need to buy a franchise?
Are you a franchise buyer or a franchise looker?
What should you look for when doing online research?
Here's what Erik and Bobby think about the FBR (Franchise Business Review) list
Final takeaways from Erik and Bobby

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/ Connect with Bobby Brennan:

🌐 Website

💼 LinkedIn

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

Many people dream of owning a business and being in control of their destiny. However, knowing where to start can be difficult if you've never run a business. Fortunately, working with advisors and being good in sales can be your key to success. Today's guest shares his experience starting and growing his brand.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

Rich Moyer is the Founder and CEO of Hoppin' Brands. He started his career in the golf industry, becoming a PGA Professional at 22. He later realized he was on the wrong side of the counter, so he got into sales, leading him to start his first business in 2014. Rich grew this business quickly and sold it in February of 2017. In the summer of 2016, he opened a homemade ice cream shop with two of his best friends, and they have expanded to 5+ locations and are continuing to grow.

After selling his first company, Rich used some of the proceeds to open Hoppin'. The first location opened in December 2017. He then opened the second concept, Pinhouse, in August 2019 and the third location, Hoppin', in March 2020. After the pandemic, Rich and his team began the franchise process for Hoppin' and launched fully in September 2022.

Hoppin' brings a different way to franchise a bar/restaurant, and Rich expects rapid growth across the country.

Join Erik and Rich as they discuss the different things you need to start and grow your business, the power of having advisors, building your brand, deciding whether or not to franchise your business, and a whole host of cool things about franchising and entrepreneurship.

“If you can sell, you can do anything.” - Rich Moyer

In This Episode:

How Rich got into entrepreneurship
What was it with Rich that made his mentor take a chance on him?
What came next for Rich after crushing his first sales job?
Life in the construction industry
What do you do with a large sum of money from selling your business?
Why did Rich start an ice cream business?
Let's talk about Hoppin'
Are you thinking about franchising your business? Here's some advice from Rich
Rich shares more advice for franchise owners
What does Erik look for when vetting brands for Front Street?
What is it about Hoppin' that makes it franchisable?
Thoughts on branding and how Rich came up with the name for Hoppin'
Changing the tagline for Hoppin'
What's next for Rich and the Hoppin' Brands?
Rich's biggest fears that keep him up at night

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Front Street Equity Partners - https://www.frontstreetep.com/

Connect with Rich Moyer:

🌐 Website

💼 LinkedIn

🎥 YouTube

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

If there's a way for you to get a competitive edge in franchising, wouldn't you take it? In this episode, we delve into the pivotal role of data-driven research from FRANdata.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights and creates long-term strategic direction for their clients.

Edith Wiseman, a 24-year veteran of FRANdata, shares valuable insights into how FRANdata empowers franchisees and franchisors to make informed decisions. She has played a pivotal leadership role in the strategic growth of FRANdata’s Capital Access and Franchise Business Intelligence suite of solutions. As President of FRANdata, Edith is responsible for sales, product development, and market strategy.

Erik and Edith explore how FRANdata's extensive research and market analysis provide a competitive edge in the complex world of franchising. From identifying lucrative opportunities to optimizing existing operations, the data-driven approach proves to be a game-changer.

Discover how leveraging FRANdata can be your strategic advantage, helping you navigate the franchise landscape, minimize risks, and maximize success. Don't miss this enlightening discussion on the power of data in achieving your franchise goals.

“The success of the franchisors is a different conversation than the success of franchisees. The success of franchisees is 100% dependent upon the system. We have franchise systems where there's a 100% success rate, and I've looked at franchise systems where there's a 20% success rate.” - Edith Wiseman

In This Episode:

A brief background on Edith Wiseman
What goes into the creation of the IFA Report?
What does the data say about raising your prices?
Takeaways from the Franchise Springboard event
How does a brand grow fast and smart and retain trust?
How do data collectors get access to information?
How does FRANdata help franchise buyers in making decisions?
What to look for when buying a brand
How franchisees and franchisors can take advantage of FRANdata
How inflation impacts the franchise industry (another takeaway from the Franchise Springboard)
The cost of initial investment (Item 7 in the FDD)
What the data says about points of failure Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐2023 Franchising Economic Outlook: https://www.franchise.org/franchise-information/franchise-business-outlook/2023-franchising-economic-outlook

🌐IFA/FRANdata Franchise Inflation Study: https://www.frandata.com/ifa-frandata-franchise-inflation-study/?return=8020&source=IFA%2FFRANdata%20Franchise%20Inflation%20Study

Connect with Edith Wiseman:

🌐 Website

💼 LinkedIn

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

When you’re about to purchase a home, one of your primary considerations is location. The same consideration applies when you’re looking to buy a franchise. Whether opening a physical store or operating the franchise from within your home, your overall location can play a big part in your success. If you're looking for a new site or about to sign a lease, this episode provides valuable information you may not find anywhere else.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE

So join Erik and Jonathan as they talk about retail site selection, why master brokers may or may not be the best thing for franchisees and franchisors, the underwriting and approval process, how to present your brand to the real estate community, lease agreements, and LOIs, how technology comes to play during site selection, and a whole lot more.

Jonathan Hill co-founded Morrow Hill, a company that offers premier corporate and franchise real estate strategies worldwide. He represents companies and brands of all sizes and oversees over eight million square feet of real estate Morrow Hill leases and acquires annually. He is an active board member of the Titus Center for Franchising at Palm Beach Atlantic University and mentors students in the Rinker Business School who focus on franchising.

Additionally, Jonathan is a dedicated advocate for the franchising world and meets with members of the House and Senate to protect and promote the franchise model. He enjoys coaching the local youth hockey team and spending time with his three children in his free time.

“If you are a franchisee or buying into a brand, some of the things that I'd be asking and look at, you know, “What does the real estate process look like? What kind of help do I have? How do you evaluate locations?” Obviously, you're asking the question on what locations have failed and not failed.” - Jonathan Hill

In This Episode:

Who is Jonathan Hill, and what does he do?
Where do franchisors and franchisees start with the site selection process?
What is the benefit of the master broker model?
How does Jonathan's model differ from the other models?
What should buyers think about when it comes to real estate?
Common mistakes franchisors and franchisees make in the site selection process
What are some ways to get off a personal guarantee, and how much does it matter?
Should the landlord provide tenant improvement allowance or do the build-out themselves and increase the rent?
How can franchisors and franchisees present the brand to the real estate community? What areas should they focus on?
How does Jonathan utilize technology to find real estate opportunities that are not yet in the market?
How robust should LOIs (letter of intent) be?
Let's talk about lease assignments
Jonathan provides insights on what technology can help those involved in the franchising world
Are there brands too small to work with Jonathan's company? Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

Connect with Jonathan Hill:

🌐 Website

💼 LinkedIn

📷 Instagram

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍 Facebook

👥 Facebook Group

💼 LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

Have you ever walked into a store where the salesperson immediately gave you a pitch for their latest product without asking what you need first? Many salespeople assume they know what the customer needs. But instead of making assumptions, the best way to approach a prospect is to ask better questions and make the conversation count.

Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE.

A great salesperson asks the right questions, which puts the focus on the customer. By asking questions, the salesperson helps the buyer discover their needs. To help you sell more effectively, Erik invites you to tune in to his conversation with Phil M Jones.

Phil is a best-selling author of 7 business books and one gorgeous children’s book. He had his first business at just 14 years of age and is the youngest recipient of the “British Excellence in Sales and Marketing” award.

Phil is a sought-after advisor to global brands, creator of the most listened-to non-fiction audiobook of all time, and a firm believer that almost every problem could be prevented or solved if more people just knew EXACTLY WHAT TO SAY. He passionately believes that the answer to increased success in every area of life is to ask better questions.

“If you can create a problem that's 10X bigger than your fee, asking for money is easy.” - Phil M Jones

In This Episode:

What was the inspiration behind Phil's book?
How does AI impact your philosophy on sales and other things?
How do you get the most value out of AI?
How to get better at sales by asking the right questions
How much does fear play into the franchise sales process?
What's the intersection between sales and marketing?
Would you hire someone with a sales background or someone who does not have a sales background but is teachable, coachable, and personable?
Examples of the questions to ask when an inbound call comes in
What's the hardest thing to sell?
How does a sales manager hire and help someone believe in the product they will sell?
How should a franchise buyer move forward in the sales process as they talk to a salesperson who asks the right questions?
How to learn more about Phil

Resources:

🌐 Consult with Erik: https://form.jotform.com/222685728939070

🌐 Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

🌐 Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/

🌐 Exactly What to Say by Phil M Jones - https://www.philmjones.com/exactly-what-to-say-in-almost-every-language/

Connect with Phil M Jones:

🌐 Website

💼 LinkedIn

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍Facebook

👥Facebook Group

💼LinkedIn

🎥 YouTube

Ⓜ️ Medium

View Details

What does it take to succeed in multiple business ventures? How do you become massively successful in all areas of your life?

Join Over 5,000 Franchisees and Franchisors in our FREE Private Facebook Community HERE.

Let's find out from Keaton Hoskins. You may recognize him as ‘The Muscle’ from the hit TV show Diesel Brothers. But who is the man behind The Muscle?

Keaton lost his dad at age 21, which flipped a switch that led him to launch 35 successful businesses, including a cookie company, a dental office, a plastic surgery, an apparel company, a sports supplements store, a marketing agency, and sports training facilities.

His unstoppable mental mindset has outsold every event he has ever run. His events attract legendary speakers. His biggest pride and joy is his Limitless Society club, which has grown to over a thousand members in less than a year and produced eight millionaires (one worth $35 million).

Keaton's success story isn't just limited to financial prosperity. He has incorporated his principles of success into every aspect of his life, finding true happiness and fulfillment by being a great father, husband, friend, and citizen of society. His understanding of human nature and infectious energy makes him one of the most sought-after speakers and mentors today.

Join Erik and Keaton as they talk about becoming limitless and building your dreams as an entrepreneur. They also discuss the importance of influence and networking. So tune in and take advantage of the insights in today's episode of Franchise Secrets!

“I truly believe that everybody's limitless, and the only limit that we put on ourselves are the ones in our mind, and they're not real.” - Keaton Hoskins

In This Episode:

Who is Keaton Hoskins, and what is his story?
The importance of building your brand and influence to grow your business
Does the “giveaway model” still work today? What's the best way to spread the word about it?
How did Keaton get involved with Dirty Dough?
Why Keaton believes that having the least number of people is the best way to run a business
Where does Keaton invest his money? Does he invest passively?
What does Keaton think about hard money?
How does Keaton manage his multiple businesses? Where does he spend the majority of his time?
What does Keaton do for fun?
What is it like being a part of amazing circles and spending time with people who play the game at a high level?
How do you intentionally give value, and what result does it bring?
What is it like to attend an event hosted by Keaton?
How does Keaton keep his A-level game?
Keaton shares his best advice for anyone wanting to build a successful business And more!

Resources:

Consult with Erik: https://form.jotform.com/222685728939070
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Franchisees and franchisors find proven tactics and strategies to scale YOUR businesses https://scalablefranchise.com/
Dirty Dough Franchising - https://dirtydoughcookies.com/franchising/
The Money Mondays Podcast by Dan Fleyshman - https://podcasts.apple.com/us/podcast/the-money-mondays/id1664983297

Connect with Keaton Hoskins:

🌐 Website

💼 LinkedIn

Connect with Erik Van Horn:

🌐 Website

📷 Instagram

👍Facebook

👥Facebook Group

💼LinkedIn

🎥 YouTube

Ⓜ️ Medium

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Have you ever visited a store and cannot find your desired product? What do you do? Do you settle for the next best thing? Not for this mom. When Magen Bynum began looking for alternatives for her daughter's sensitive skin, she discovered that most soaps are closer to detergents than traditional soaps. That's when Magen decided to make it her mission to create and provide products with natural alternatives that are not harmful to the skin.

Magen is the founder and CEO of Magnolia Soap and Bath Co. As an emerging brand with an experienced-based retail concept, Magnolia Soap is looking forward to disrupting the industry with its aggressive margins, highly remarkable customer experience, and leadership-driven culture of assisting business owners to succeed. This culture of leadership has organically attracted every franchisee currently in Magen's system. With 26 open brick-and-mortar locations, 13 different franchisees, and ten corporate stores, Magnolia Soap is eager to expand and grow strategically.

Join Erik and Magen as they discuss what it takes to pursue your entrepreneurial dreams and start a business, even in a small town. They talk about Magen's journey to becoming a franchisor and the ups and downs of that journey while getting a good laugh throughout the conversation. Erik also shared a fun fact about his name, which he had never told anyone. So be among the first to know!

“We always overcame all those hard struggles just one day at a time.” - Magen Bynum

In This Episode:

Who is Magen Bynum, and where did she get her entrepreneurial drive?
When did Magen have her first business idea, and what did she do about it?
Lessons learned from working in a car dealership
How Magen continued her entrepreneurial pursuit by venturing into the salon business
How does a good franchise founder think before they even become the founder of a brand?
What was it like starting the first Magnolia Soap and Bath Co. branch?
What do you do when you only have 37 cents left in your business bank account?
When did the thought of opening the second branch come, and what was it like?
At what point did Magen venture into franchising?
How many franchises has Megan sold so far?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Franchise Secrets FB Group - https://web.facebook.com/groups/franchisesecretsfb
Front Street Equity Partners - https://www.FrontStreetEP.com/
Need help getting proven tactics and strategies to scale your business? Connect with Erik here - https://scalablefranchise.com/
How Does a Store in a Town of Less Than 7K Population Do Over $700K+ in Sales? With Magen Bynum - https://franchisesecrets.com/podcast/how-does-a-store-in-a-town-of-less-than-7k-population-do-over-700k-every-year-in-sales-%F0%9F%A4%AF/

Connect with Magen Bynum:

Website
LinkedIn

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Are you ready to tap into the wealth of knowledge and support that comes with being part of a franchise system? When you become a part of a franchise, you're not just opening a business. You're becoming a member of a close-knit community of experienced entrepreneurs.

In this tight-knit network, you can access a treasure trove of franchise advice and unwavering support. Plus, you unlock the keys to marketing and operational systems that can propel your local business to new heights.

Join Erik and his guest, Alex Klaus, as they explore the incredible benefits of franchise associations and advisory boards and how they can supercharge your franchise journey!

Alex was an analyst for small & micro-cap publicly traded companies, an investment fund manager, a Regional Developer with The Joint Chiropractic, and a multi-unit franchisee with Massage Envy. Today, Alex is a multi-unit, multi-state franchisee with a health & wellness brand and a professional coach since 2017.

Most recently, Alex embarked on a new role that is a rare rabbit hole in franchising. He co-founded an independent franchisee association and became the first President of the fast-growing Aligned Franchisee Association.

Get ready to discover the immense benefits of franchise associations and advisory boards. This is an episode you won't want to miss!

“If you become a little bit better in five different areas of your life, it becomes exponential over time.” - Alex Klaus

In This Episode:

How Alex started in franchising and ended up doing what he's doing now
When do franchisees need to start a franchise association? What's the difference between a group formed by franchisees vs. a group started by franchisors?
What does a conversation look like with someone who wants to start a franchise association? Why would someone want to volunteer for that job?
What is the benefit of having a franchise association?
What are the steps to forming a franchise association? What are the documents required? When must you inform the franchisor that you have established a franchise association?
How do you communicate that you have formed a franchise association? What kind of response has Alex experienced from franchisors?
What are the benefits of having a Franchise Advisory Board for franchisors?
What kind of people would you want to see running the franchise association and Franchise Advisory Board?
What should be the priority of a franchise association after its formation?
How franchise associations and councils empower both franchisors and franchisees and help them nurture a good relationship
Valuable advice from Alex for people who want to dive into entrepreneurship and investing

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Franchise Secrets FB Group - https://web.facebook.com/groups/franchisesecretsfb
Front Street Equity Partners - https://www.FrontStreetEP.com/
Franchise Secrets Episode With Tom Wheelwright: Too Many Entrepreneurs Are Missing Out On These Tax-Effective Investing Strategies! - https://podcasts.apple.com/us/podcast/too-many-entrepreneurs-are-missing-out-on-these-tax/id1460276956?i=1000589294058

Connect with Alex Klaus:

LinkedIn

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Franchising continues to be a popular business model in today's competitive market. Entrepreneurs can leverage the success of an established brand instead of building a business from the ground up. Today's guest has taken franchising to the next level by investing in different brands, resulting in immense growth and profitability.

Justin Sharbutt is a multi-brand franchisee passionate about expanding his footprint in the franchise industry. He owns 7 Dunkin'/ Baskin Robbins, 3 BurgerFi, and 54 Tide Cleaners, with 12 new stores under development. His wife owns 1 Blo Blow Dry Bar. Justin had his first taste of entrepreneurship when he and two of his best friends started a business raking leaves in their neighborhood.

Join Erik and Justin as they discuss what being a multi-unit and multi-brand franchisee is like. Get valuable insights in choosing a brand to work with, deal structures, business entity setup, and how to run multiple locations effectively.

If you’re looking for a franchise to start your dreams of becoming a business owner, look no further and let Justin show you the way.

“Volume cures all. The more sales you have, the margins are much better.” - Justin Sharbutt

In This Episode:

Justin takes us through his early experiences in entrepreneurship and how he got into franchising
Why would someone want to franchise a food business when it's known to be a low-margin industry and managing employees is a nightmare?
How important is the brand when it comes to franchising?
What attracted Justin to franchise a QSR and laundry service?
Justin talks about what the deal structure was like with Tide, what worked, what didn't work, and other lessons along the way
What is the right way to set up a business entity?
Justin shares some numbers (EBITDA)
What is it like working with Procter & Gamble vs. working with Dunkin'?
Neighborhood marketing tips from Justin
How do you run a laundry business, and how many employees do you need per location? How does Justin's day-to-day schedule look?
What is the biggest threat to the laundry business?
What's next for Justin?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Franchise Secrets FB Group - https://web.facebook.com/groups/franchisesecretsfb
Front Street Equity Partners - https://www.FrontStreetEP.com/

Connect with Justin Sharbutt:

Website
LinkedIn

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Are you thinking about buying or selling a franchise? If you are relatively new to the franchising process, you might want to work with a franchise consultant who can give you the most objective perspective possible.

But what exactly is a franchise consultant? If you are a franchise owner or planning to become one, is hiring a franchise consultant really worth it? Many people say that working with a franchising expert makes it easier for you to develop an effective franchise management plan. But if you are confident about making a franchising decision or a plan on your own, why involve someone else?

To help you better understand why you should or should not work with a franchise consultant, Erik has invited Trent Halvorson, the Vice President of Franchisor Relations at FranChoice, a premier network of franchisee referral consultants in the United States. Since 2000, FranChoice consultants have helped over 50,000 people identify and investigate the perfect franchise for them.

As the VP of Franchisor Relations, Trent oversees the company's evaluation process to select new franchisors to work with FranChoice. He also works with existing franchisors to improve their overall results with FranChoice.

Join Erik and Trent as they discuss the benefits of working with a consultant, where to find an excellent consultant, and why you might want to work with FranChoice. Trent also shares his insights on the state of the economy and its impact on franchise sales, among others.

“I describe consultants to my friends and family as having a smart friend (with you) as you go out and learn something new.” - Trent Halvorson

In This Episode:

How would you describe a consultant or consultant network?
Is there any difference between a consultant and a broker?
What criteria does Trent look at when evaluating a brand looking to work with FranChoice? What does he look for in a candidate's leadership team?
When should someone call Trent or FranChoice?
Why should franchise buyers use (or not use) consultants?
How would you go about finding a good consultant?
Who pays for the consultants' fees - the franchisor or the franchisee? And why would they be willing to pay for it?
The benefits of using a consultant
Trent shares his insight on where the economy and franchise sales are going
How have industries changed? Where are interest rates headed?
What makes a great franchise development person?
Are you skeptical about the motives of some franchisors? Do you think they're just out to sell themselves?
What are some of the biggest mistakes franchisors make?
Nuggets of wisdom from Jeff Elgin, the owner of FranChoice

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Franchise Secrets FB Group - https://web.facebook.com/groups/franchisesecretsfb
Front Street Equity Partners - https://www.FrontStreetEP.com/

Connect with Trent Halvorson:

Website
LinkedIn

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Launching a successful franchise or any type of business requires making the right decision about several things. Site selection is among the most important of all the decisions you’ll need to make. Even if a franchise is in a growing market with a great marketing strategy, selecting the wrong site can prevent it from succeeding. In fact, choosing the wrong location is one of the top reasons franchises fail.

If you're a franchisor or a franchisee, consider partnering with someone who knows exactly what ideal location and business concept would work well. Today's guest is an equity investor in the franchisee. He buys the real estate, invests in the franchisee, and makes a lot of money in real estate and at the franchisee level.

David Lawver is a mortgage lending expert, real estate investor, and entrepreneur. He has acquired over $75,000,000 in real estate projects since 2014. The projects have ranged from single-family dwellings, retail, residential apartments, and a $4 million portfolio consisting of 19 single-family residences in Oakland. The private equity raised is over $20,000,000. Some of the development company holdings are businesses in finance, construction, property development, health and fitness (big box gyms), and Airbnb management. David has a well-established network of investors that allows him to raise enough capital to purchase deals up to $10,000,000 and beyond.

If you're into real estate investing and franchising and want to know more about choosing suitable operators, brands, and sound financial practices, this episode with Erik and David will give you much value.

“If somebody could take that data and interface it with a strong AI, I bet you there'd be some really incredible revelations. And I bet we're not too far away from much more sophisticated site selection that would be helpful for these ventures and really any journey.” - David Lawver

In This Episode:

Who is David Lawver, and what does he do?
What does David look for in franchisees before doing business with them?
How does David get the deals he's currently interested in?
What tools and data does David look at when considering leasing a site and a concept to ensure it's the right fit? What makes one location better than another?
How can you stand out from the competition and avoid cannibalizing your own market?
Which is preferable: cash flow, building equity, enterprise value for an exit, etc., and why?
How does David manage his operators, team members, and everyone else involved in the business?
What does a typical week look like for David?
Why is it important to have regular weekly meetings about the numbers (P&L, expenses, enterprise value, asset valuation, projections, and other financial matters)?
How to structure a deal with an operator
Why franchisees love working with David
What's next for David?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
GeoStudies - https://geostudies.net/
Experian Comprehensive Case Studies - https://www.experian.com/

Connect with David Lawver:

Website
LinkedIn
Instagram

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Much of our life experiences shape who we are and become filters to how we view the world and process new information. They help us understand ourselves and others better.

In this episode, Jeff Herr returns to chat with Erik about their big AHA moments, the challenges and adversities that helped shape them, their work ethics, and how everything translates into who they are today.

Erik and Jeff used to compete against each other while working in the tax business. Then, they became friends and business partners at Front Street Equity Partners.

They also discuss their mission, what attracts them to brands and founders, and two of the five pillars that guide their company. They cover the benefits of having a board of advisors, how it's different from your board of directors, and how important it is to build a dream team.

Whether you're a franchisor, franchisee, or looking into investing in a brand, you can gather many golden nuggets as you listen to today's episode of Franchise Secrets.

“When you're building a business, there's going to be giant ups and downs. And that's a good thing. Every time you get down and build it back up, you just become so much stronger.” - Jeff Herr

In This Episode:

Erik and Jeff share some lightbulb moments–those powerful moments of inspiration that shaped their lives
What Erik and Jeff look for in founders and brands (pain, grit, and grind are among the top criteria)
What's the mission of Front Street Equity Partners?
Why would you want to have a board of advisors? How are they different from your board of directors?
How important is alignment when partnering with brands?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Jeff Herr:

Website
LinkedIn

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Imagine you're a family man with no stable source of income. What would you do to earn money to support your family? Being pushed to the edge made Ryan Pineda realize his capabilities. He discovered he had entrepreneurial skills, and with the support of his wife, he went on to build a successful real estate business. How did Ryan do it? He will share that with you in today's episode of Franchise Secrets.

Ryan Pineda is a retired pro baseball player turned real estate magnate and serial entrepreneur. He has been in the real estate industry since 2010. He began his career as a realtor and soon realized that wasn’t the path he wanted to pursue. Ryan then tried flipping couches and made good money, but his quest for bigger deals did not stop there.

In 2015, with only $10,000 in the bank, he began flipping houses. Since then, he has flipped hundreds of homes, purchased hundreds of rentals, and opened other multi-million dollar businesses. He has amassed over a million followers on social media, where he teaches others how to build wealth and freedom. Ryan is now the CEO of seven different 7-8 Figure businesses. Tune in and discover the formula for building your own business empire.

“Real estate changed my life. You know, I got really good at flipping houses.” - Ryan Pineda

In This Episode:

Who is Ryan Pineda, and how did he get into real estate?
Should you buy real estate as a franchisee? Is leasing the property a better option when adding franchise locations?
The role of track record and social media in growing your business (Ryan talks about the opportunity to be a franchisor as a result of his extensive social media presence)
How to create influence as franchisees and franchisors
How much budget do you need for content creation and social media marketing?
What is it like working with Ryan and leveraging his social media following to expand your reach?
What's next for Ryan Pineda?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
The Book on Investing in Real Estate with No (and Low) Money Down by Brandon Turner - https://www.amazon.com/Book-Investing-Real-Estate-Money/dp/0990711714
BiggerPockets: Live Life on Your Terms With Real Estate Investing - https://www.biggerpockets.com/

Connect with Ryan Pineda:

Website
LinkedIn
Instagram
TikTok
YouTube
Podcast

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

The Book on Investing in Real Estate with No (and Low) Money Down: Real Life Strategies for Investing in Real Estate Using Other People's Money (BiggerPockets Rental Kit (1))

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Food is a necessity, and in today's busy world, many people choose to have food delivered to their doorstep rather than cook. This makes quick-service restaurants with freaky fast delivery in demand. But does that mean they find success more quickly than any other kind of business out there? What makes food brands like Jimmy John’s a success? Today's guest knows exactly what it takes because he is instrumental in making Jimmy John’s a household name.

Gregg Majewski is the former CEO/COO/CFO of Jimmy John’s Gourmet Sandwiches and CEO and founder of Craveworthy Brands, a growing portfolio of diverse, relevant, and highly efficient brands built on an unbeatable proposition for consumers and prospective franchisees.

While at Jimmy John’s, Gregg expanded the company from 33 restaurants to 300 open and another 600 sold. He implemented and restructured all 300 of Jimmy John’s restaurants’ operational standards by introducing new systems, procedures, management incentive programs, training programs, franchisee enablement, and shifting marketing strategies toward grassroots and a focus on freaky fast delivery.

In the Craveworthy Brands emerging concepts category, the company owns, operates, and franchises Wing It On!, The Budlong Hot Chicken, Krafted Burger Bar + Tap, and Lucky Cat Poke Company.

Tune in to this episode with Erik and Gregg Majewski to find out why food franchising may be the right choice for you. Discover how grassroots marketing can propel your business to the next level.

“Franchising is an incredible opportunity for everybody, and if you work hard, you will be successful.” - Gregg Majewski

In This Episode:

Who is Gregg Majewski, and how does a Forensic Accountant become a CEO and COO for Jimmy John’s?
How important is having a mentor, especially in the franchising industry?
What is it about the food industry that allows franchisees to scale and win big?
Is having experience in the food industry necessary to become a successful franchisee?
What do food brands look for in a franchise buyer?
How Jimmy John’s developed their "freaky fast" delivery strategy
Why Jimmy John’s franchisees become more successful compared to franchisees of other food brands
Who mentored Jimmy of Jimmy John’s? What are the qualities that make him a great leader and business owner?
Strategies to increase topline revenue for franchisees
Is grassroots marketing common in the restaurant industry, or is it unique to Jimmy John’s? What can other brands learn about grassroots marketing?
How Jimmy John’s built a fantastic company culture that makes every team member proud of their brand
Profit sharing structure and bonus program at Jimmy John’s

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Gregg Majewski:

Website
LinkedIn

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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What do Burger King, KFC, and Jimmy John’s have in common? These brands are known for their tasty meals and quick service. They are quick service restaurants (QSR), commonly known as fast food restaurants. The QSR setup has also become the most popular choice of food business among restaurateurs and franchise owners.

Why would you want to invest in a QSR? How do you choose which brand to franchise? Where do you get the funds to start? What skills do you need? How do you choose your business partners? These are some of the questions Erik and Wyatt Batchelor will answer in today's episode.

Wyatt has a B.S. in Economics from West Point and an MBA from Columbia Business School. He began his career in the military as an officer in the US Army Special Operations Ranger Regiment. Following three combat deployments to Afghanistan, he worked as a financial analyst at Goldman Sachs before beginning a career with Restaurant Brands International (RBI).

At RBI, Wyatt worked in several roles, culminating in running a division for the company. Capitalizing on his experience, he later co-founded MBN Brands and began acquiring various QSR concepts nationwide. He currently owns over 150 fast food restaurants between Burger King, KFC, and Jimmy John’s.

“At the end of the day, the successful people, in my mind, are the ones that can take a problem, create a solution, and then go to the next thing.” - Wyatt Batchelor

In This Episode:

Who is Wyatt Batchelor, and how did he get involved in the fast food business?
What is the purpose of a Ranger? Wyatt talks about military life and leadership
Wyatt shares his experience working for Goldman Sachs after his stint in the military
Why veterans are good business partners
Wyatt talks about his partners, how they came together, why they work well together, and the speed, size, and scale of their operations
What are the similarities and differences between the QSR brands, and how do you choose which brand to franchise?
How to start, grow, and scale a QSR business
Lessons learned from structuring a business partnership and managing cash flow
What's interesting about the food industry, and how do you find success in the industry?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
DoD SkillBridge Program - https://www.doi.gov/veterans/skillbridge

Connect with Wyatt Batchelor:

Website - https://www.mbnbrands.com/
LinkedIn - https://www.linkedin.com/in/wyattbatchelor/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Ever wondered what it's like to be wealthy? If you have more money than you can spend, how would you spend your days? How would you make investment decisions? If you're interested in knowing what ultra-high-net-worth families do compared to other families, that's one thing Erik and Greg Smith discuss in today's episode.

They also talk about economic cycles, knowing your local market and the macroeconomy, leverage, buy and sell-side due diligence, wealth accumulation, wealth preservation, and many more topics valuable to franchisees, franchisors, and franchise buyers. Take advantage of these exclusive insights!

Greg Smith has 50 years of business experience with a history of representing ultra-high-net-worth families with business acquisitions and executive management of these businesses. His background includes commercial banking, aviation, chemicals, automobile finance, insurance, and real estate. Greg also has a lot of experience with federal regulators in highly regulated industries. For the past 12 years, Greg has worked across sectors as Investment Banker managing capital raising, sell-side and buy-side transactions. He is the author of the book “No Locked Doors!: Master the Keys to Transform Problems into Possibilities.”

“It's being an informed investor and doing your due diligence upfront and knowing where you are in the economic cycle that can make or break a deal.” - Greg Smith

In This Episode:

How do you define an ultra-high-net-worth family?
What ultra-high-net-worth families do compared to other high-net-worth families
With the advancement of technology and digital marketing strategies, does Greg see the revival of old sales techniques like giving out coupons?
Greg talks about working the different economic cycles, witnessing crisis after crisis, and the lessons he learned from the experience
The importance of managing due diligence before investing (buy side and sell side)
How do you take learnings from bad deals to your next transaction?
What does it mean to invest vertically and horizontally across industries?
How does an ultra-high-net-worth family with a management company running their businesses spend their days? What keeps them up at night? What are their priorities?
How do you bring in talent, especially C-suite executives, for an industry in which you're not an expert? How much weight do you put on third-party evaluation?
What's the story behind Greg's book “No Locked Doors!”?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
No Locked Doors!: Master the Keys to Transform Problems into Possibilities by Greg Smith - https://www.amazon.com/No-Locked-Doors-Transform-Possibilities/dp/154454264X
Franchise Secrets: How To Optimize Your Business With Off-Shore Hiring w/ Kasim Aslam - https://www.youtube.com/watch?v=kjyO5rF8uAI

Connect with Greg Smith:

LinkedIn - https://www.linkedin.com/in/gregory1/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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How do you define success, and what are you doing to achieve it? Many people equate money and power with success. For others, it's the freedom to choose how you want to spend your days. Success is a very personal thing. What drives one entrepreneur may not be the same thing that drives you. Success in life is whatever you define it to be.

So, what does it take to be successful? For Derek Landino, self-education, taking action, and building relationships are key ingredients to his success in franchising. Today, he walks you through how he started franchising and how to overcome the challenges that come with it. From structuring deals to financing your locations, Derek shares valuable lessons you want to take advantage of, especially if you plan to become a franchise owner.

In this episode, he imparts incredible tips for new and aspiring franchisees. Tune in and discover strategic steps you can take as you start building your business from the ground up.

Derek has been married for fifteen years to his wife, Katie, with whom he has two kids. Derek's work experience includes D2D sales and management for ten years. He co-founded a solar company which a large national brand later acquired.

Derek is currently a multi-unit Everbowl and Burn Boot Camp Gym franchisee. Scaling two brands simultaneously, Derek's vision is to grow an empire, and no one can stop him!

“Burn was the scariest decision I've ever made because it was the first time I invested in someone other than myself. I had to trust and believe in my wife.” - Derek Landino

In This Episode:

How Derek and his wife got involved in franchising
Building relationships with local banks, structuring deals, and overcoming the challenges of starting and growing a business
Where can you get funding for your business, and what is the approval process (SBA, Home Equity, Local Banks)?
How to minimize your tax exposure as a franchise owner or franchisor

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Tax-Free Wealth by Tom Wheelwright - https://tomwheelwright.com/resources/tax-free-wealth/
Franchise Secrets Episode With Tom Wheelwright: Too Many Entrepreneurs Are Missing Out On These Tax-Effective Investing Strategies! - https://podcasts.apple.com/us/podcast/too-many-entrepreneurs-are-missing-out-on-these-tax/id1460276956?i=1000589294058
Franchise Secrets Episode: Brand Review - Everbowl With Jeff Fenster - https://franchisesecrets.com/podcast/brand-review-everbowl-with-jeff-fenster/
Garrett Gunderson Books - https://garrettgunderson.com/books
Ceterus Accounting Solution - https://ceterus.com/
The Lifestyle Investor by Justin Donald - https://course.justindonald.com/Free-Plus-Shipping-Book-SP

Connect with Derek Landino:

LinkedIn - https://www.linkedin.com/in/derek-landino-872349a4/
Instagram - https://www.instagram.com/derek_landino/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Spray tanning is a booming business with no sign of slowing down. An important step to starting a spray tan business is determining what spray tan solution you'd like to provide clients. That solution is what separates goGLOW from other spray tanning services. As Melanie Richards would say, “It's not a 'spray tan'; it's a goGLOW.”

Melanie's path to the beauty industry has been anything but glamorous. Her mother had Melanie and her sister at a very young age. Her mother’s tenacity and dedication to being a present and responsible parent while also putting herself through college inspired a similar determination in Melanie. Her story is a testament to the power of perseverance and the desire to make a difference.

Discover how she found her calling and created a unique niche in the beauty industry, all while carrying her family's values of service and compassion. Join us in today's episode of Franchise Secrets as we delve into Melanie's inspiring journey and her mission to empower women from all walks of life.

Franchisors and franchisees can get valuable lessons from Melanie–from making your brand unique to establishing high standards to having an excellent company culture that makes people love working at goGLOW!

“I think the best leaders know what they don't know.” - Melanie Richards

In This Episode:

Discover Melanie's story and the events that brought her to where she is today
Melanie talks about getting kicked out of Sola Salon
What makes goGLOW different, and why Melanie decided to create her equipment line and skincare line
Why people love working at goGLOW
What does the team structure look like at goGLOW's Chicago location?
Is your skin safe with your current skincare products?
Melanie shares her lessons learned from the franchising process and partnering with Front Street Equity Partners
Who would make a great franchisee for goGLOW?
What makes an excellent manager?
How Melanie maintains an excellent relationship with her employees

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Melanie Richards:

Website - https://www.goglow.co/
LinkedIn - https://www.linkedin.com/in/melanie-richards-a492207/
Instagram - https://www.instagram.com/_goglow/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Are you looking to skyrocket your enterprise value and attract top-tier franchisees? Join Erik on this enlightening episode as he sits down with industry experts Bobby Brennan and Jeff Herr–his partners from Front Street Equity Partners. With their unparalleled experience in franchising, they unveil invaluable insights that every new franchisor needs to know, specifically the three big buckets in franchising. They also discuss what franchisees need to consider before buying a franchise.

Bobby Brennan brings over a decade of franchise experience as an operator. He also helped build one of the top franchise development teams in the country, awarding over 1,650 territories since 2018. Bobby jumped into franchising immediately after graduating during the 2008 recession and hasn't looked back. He was part of the largest franchisee group in Complete Nutrition that owned over 50 locations across the country and then transitioned to a startup company, Franchise Fastlane, as one of their first development hires, helping propel the company to a perennial powerhouse franchise development company.

Jeff Herr is the Co-Founder & Managing Director at Front Street Equity Partners. He is an accomplished entrepreneur with many interests, including franchising, financial services, consulting, and administrative outsourcing. Jeff is a returning guest, and he has always been generous in sharing valuable information that benefits both franchisors and franchisees.

Discover the strategic steps to increase your enterprise value, from building a robust business model to establishing a compelling brand identity. Don't miss out on this exclusive opportunity to revolutionize your franchising journey. Tune in now and take your franchise to new heights!

“As a franchisor, you need to be obsessed with franchisees' success—profitability success, and doing everything you can to make them successful, especially if you're a new franchisor.” - Bobby Brennan

“You're an expert at what you do in your bubble, to the point where you believe you have a proven model that others can follow and make happen as a franchisee.” - Jeff Herr

In This Episode:

Meet Bobby Brennan and Jeff Herr of Front Street Equity Partners
Behind the scenes on the challenges and decisions faced by relatively new brands as they consider franchising their businesses
What a prospective franchisee should consider when looking at brands to invest in
What emerging brands should know about the sales process
Three buckets to franchising and tips for new franchisors to help increase their enterprise value and attract franchisees

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Bobby Brennan:

Website - https://www.frontstreetep.com/
LinkedIn - https://www.linkedin.com/in/bobby-brennan-37b46ab/

Connect with Jeff Herr:

Website - https://www.frontstreetep.com/
LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Are you thinking about starting your own business? Consider buying a franchise if you don't want to build a business from scratch. Franchising is the best business model for many reasons. But, just like any business, it also comes with challenges, especially when you're not getting the proper support from the franchisor.

Now if you're the franchisor, remember that it's your responsibility to support your franchise owners because that can make a big difference in their chances of success. But what if you're unsure how to help them become better business owners? Brad Sugars offers excellent insights and sound advice for both franchisors and franchisees.

Brad is one of the most influential entrepreneurs and a top-notch business coach. He is also a bestselling author, keynote speaker, and host of The Big Success Podcast. As a husband and father of five, Brad is equally passionate about his family as he is about business. That's why he is a strong advocate for building a company that works without you–so you can spend more time doing what really matters to you.

Throughout his 30-year career as an entrepreneur, Brad has become the CEO of several companies and owns the multi-million dollar franchise ActionCOACH®. He created 90 Days To Revolutionize Your Life, a program where you spend 30 minutes a day for 90 days with Brad teaching you his 30 years of experience in investing, business, and life.

In this episode, Erik and Brad talk about a lot of fun stuff about franchising, like why the investor franchisee is better than the owner-operator franchisee, what the top franchisees do and how to become a top franchisee, and why franchisors want him to talk to their franchisees. They also discuss wealth-building and Brad's proven formula for success. There's so much value here that you won't find anywhere else, so stay tuned!

“This is one of the greatest things about franchising–your best franchise partners will teach you what you need. You've got to be listening to your top 20%. They are breaking new ground for you. They're the ones that are going to help you grow the business massively.” - Brad Sugars

In This Episode:

Why Brad says that “hustle and grind is the new stupid” and his new definition of business
What can you learn from conversations with your top 20% franchise partners?
How franchisors should evolve with changing market conditions
What support should franchisors provide their franchisees, and what solution exists when franchisors are not doing what they should?
How can you help franchisees become better business owners?
The best offline conferences and retreats for franchisors and franchisees
Brad shares amazing stories of some guest speakers - people who succeeded despite the odds
How does Brad help franchisors, and what is the advantage of being in the right community?
What is the advantage of having a podcast for franchisors?
Brad’s thoughts on AI and the possibility of brands becoming irrelevant as time goes on
Discover Brad’s formula for success
Why franchising is the best business model and how to stay on top of the game
Brad talks about his journey wearing many hats in different businesses
What's the best response you want to hear from someone when you ask, “Why should I invest in you”?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Raise Your Hand Marketing by Brad Sugars & Joshua Bardsley - https://www.amazon.com/Raise-Your-Marketing-Joshua-Bardsley/dp/1915787084?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1∣=ATVPDKIKX0DER

Connect with Brad Sugars:

Website - https://bradsugars.com/products/30x-business/
LinkedIn - https://www.linkedin.com/in/bradsugars/
Facebook - https://web.facebook.com/BradleySugars/
Instagram - https://www.instagram.com/bradleysugars/
Podcast - https://bradsugars.com/the-big-success-podcast/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Hey, franchisors and franchisees! Are you ready to revolutionize your business and reach new heights of success? Look no further than the game-changing world of digital marketing strategy. In this dynamic era, where online presence is everything, a well-crafted digital marketing strategy is the key to capturing the hearts and wallets of your target audience.

From skyrocketing brand awareness to boosting customer engagement and driving sales, it's time to harness the immense power of the digital landscape. Whether you're a seasoned franchisor or a budding franchisee, discover how this essential strategy can transform your franchise business, propelling you to unprecedented triumph.

And who better to teach us all about digital marketing than Dennis Yu, CEO of BlitzMetrics, a unique digital marketing company that provides advanced digital marketing training to help take your business to the next level? Dennis is an internationally recognized lecturer in digital marketing and has spoken over 730 times in 17 countries. He has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, and CBS Evening News. He co-authored “Facebook Nation,” a textbook taught in over 700 colleges and universities.

Dennis is on a mission to create a million jobs worldwide, and there's no stopping him from doing what he set out to do. Tune in and hear his remarkable insights in today's episode of Franchise Secrets with Erik Van Horn.

“Projects cost you money. Processes make you money.” - Dennis Yu

In This Episode:

Who is Dennis Yu, and what does he do?
Dennis presents a case study showcasing his six-phase implementation process and success tracker
How often should a brand develop creative content for organic and paid media?
VA hiring checklist to make sure you find the right person for your business
What is the benefit of working with Dennis and his team?
Why these two functions must be done in-house instead of handing them off to agencies

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Get the Success Tracker, Dollar-a-Day Training, or the 15-Second Video Course for Free - Email Stephanie@blitzmetrics.com with the Subject Line I Love Erik Van Horn
Blitzmetrics Academy - https://academy.blitzmetrics.com/ (Email Stephanie@blitzmetrics.com with the Subject Line Erik Van Horn Is Awesome and Get Any Course of Your Choice for Free)
Find Your Next VA Here - https://www.onlinejobs.ph/

Connect with Dennis Yu:

Website - https://blitzmetrics.com/
LinkedIn - https://www.linkedin.com/in/dennisyu/
Facebook - https://web.facebook.com/getfound
Facebook Group - https://web.facebook.com/groups/dennispk
Instagram - https://www.instagram.com/dennis.yu/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Taking care of a family can be a full-time job, but if you’re a woman who dreams of being a business owner and a cool mom, then a franchise can be a good choice. Franchising can be a great way to find flexibility in the workplace while gaining financial freedom.

But how do you balance being a mom and running a business and all the things that come with it? That's what Erik and Tara McLain talk about in today's episode of Franchise Secrets.

Tara worked with other franchises before discovering Hand & Stone. As a customer of the brand, she was sold on the new opportunity because she experienced firsthand how Hand & Stone takes care of their customers.

Tara joined Hand & Stone Massage and Facial Spa in 2012 as a franchisee and has since built new locations in addition to acquiring existing spas in Southwestern Florida. She currently has four existing locations and two in development: one more in Florida and one in Savannah, GA (a new market for her!).

Tara has also been involved in construction projects while expanding her existing locations. On a personal note, she is a mother to two amazing teens and the wife of John McLain, an attorney.

If you want to know what it's like to run a multi-unit franchise while being an awesome mom, Tara has some excellent insights for you.

“I am not a micromanager and I am not a delegator. I empower them to make the best decision for each situation.” - Tara McLain

In This Episode:

How Tara started and acquired her spas
Tara shares the lessons she learned from her first venture and why she was attracted to join Hand & Stone
What mindset shift was needed for a mom with two kids to venture into business?
What does the infrastructure look like to run a multi-unit franchise in different locations?
The struggles Tara had to overcome while running the spa
What happened when the stores were shut down during the pandemic, and how did the franchisor respond to the situation?
What does her team structure look like, and what is Tara's relationship with her Regional Managers?
What is Tara’s routine on a typical week?
How Tara motivates her team to do better
The challenges with hiring new people and how to solve it
How long can you step away from the business without things breaking?
The deeper reason Tara still does the payroll for her team even when she doesn't exactly enjoy doing it
Tara’s advice to other moms who are thinking about venturing into business

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Tara McLain:

LinkedIn (McLain Spa Group) - https://www.linkedin.com/in/mclain-spa-group-4b2621271/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Imagine you're 17 years old, living with your little brother in a tiny house with no heaters, the roof leaking and caving in, and cockroaches everywhere. The only job you can get is a minimum-wage job at a flag pole factory, so you and your brother lived on fast food and ramen noodles. What will you do to reset the standards of your life? Do you even think you have a chance at a good life?

When you're down on your luck, it's easier to go on a downhill trajectory than try to get up, but not Dave Allred. Growing up in a dysfunctional and impoverished family, he knew deep down that he had unlimited potential and the power to uplevel his life as long as he was willing to do whatever it would take.

Fast forward to today, he's living the life he'd only dreamed of with his beautiful family. He built a real estate fund, Axia Partners, and created the Allred Family Foundation. He has multiple investments. Yet, Dave still wakes up every day to remind himself, “Today I will do what others won’t, so tomorrow I can have what others can’t.”

In this episode, Dave shares his inspiring journey about creating a life of your design. Erik and Dave also discuss franchising, passive investing, real estate, tax advantage, and parenting. So stick around and be inspired by Dave's incredible adventures in life and business.

“The motto in our home is: Nothing is given. Everything is earned.” - Dave Allred

In This Episode:

What pushed Dave to strive to change his life for the better?
Valuable lessons Dave got from making door-to-door sales
How Dave invested his money
Why Dave allowed his 15-year-old daughter to buy a Tesla Model 3 (there's a huge lesson here)
Does losing money on investments make you a bad investor?
Dave talks about his investments in multiple brands as a franchisee and a franchisor
What does Axia Partners do?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Podcast Episode with Tom Wheelwright on Tax-Effective Investing Strategies - https://franchisesecrets.com/podcast/too-many-entrepreneurs-are-missing-out-on-these-tax-effective-investing-strategies-%f0%9f%a4%af/
Tiger 21 - https://tiger21.com/
Top 21 Books That Helped Dave Allred Achieve Financial Freedom at 36 - https://www.businessinsider.com/best-real-estate-investing-financial-freedom-books-money-building-wealth-2023-3?_gl=111oowny_gaNTAxOTU2NDkwLjE2NzY0MDU1NDk._ga_E21CV80ZCZ*MTY3ODEzMTI3Ni44LjEuMTY3ODEzMTI4OS4wLjAuMA

Connect with Dave Allred:

Website - https://www.daveallred.com/ and https://www.axiapartners.com/
LinkedIn - https://www.linkedin.com/in/jdaveallred/
Facebook - https://web.facebook.com/dave.allred.7
Instagram - https://www.instagram.com/daveallred/

Connect with Erik Van Horn:

Website
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Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Are you ready to dive into the world of franchising and discover the next big thing?

In this episode, Erik and his guests, Jeff Herr and Zack Fishman, explore the exciting world of franchising and its evolution, focusing on emerging trends and brands. They also talk about the younger generation in franchising, labor issues and how to solve them, the importance of branding, and why consultants do what they do.

Jeff Herr is an entrepreneur with many interests including franchising, financial services, consulting, and administrative outsourcing. He is Erik's business partner at Front Street Equity Partners, so you'll hear his insights on private equity firms buying into brands.

Zack Fishman has been the face of Fishman PR’s business development efforts since 2019, leading the sales process, speaking at industry conferences, and co-hosting the podcast, Modrn Business. Additionally, Zack is the key contact for vendor relationships through Franchise Supplier Network, a supplier consultancy he is a partner in.

Tune in to gain valuable knowledge about the dynamic landscape of franchising and the role of the younger generation in shaping its future. Be part of the franchising revolution!

“I believe that consultants serve a really awesome purpose if they're used responsibly, and I think there are a lot of people that do that today.” - Zack Fishman

In This Episode:

Millennials, Gen Z, and Gen Alpha and the franchising industry
Trends, emerging brands, and the evolution of the franchising industry
Labor issues and how to solve them
Franchisors bragging about the wrong stats
Why is branding so important, especially for an emerging brand?
Why are some private equity firms buying off on units sold?
Why territory is the gold when it comes to franchising

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Jeff Herr:

Website - https://www.frontstreetep.com/
LinkedIn - https://www.linkedin.com/in/jeffrey-herr-606b74a/

Connect with Zack Fishman:

Website - https://www.fishmanpr.com/
LinkedIn - https://www.linkedin.com/in/zack-fishman/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Who would have thought that a janitor could be responsible for boosting the revenue of over 2,100+ small businesses since the 2020 pandemic? Adam Lyons used his unique skillset to launch The S.M.A.R.T Blueprint to help companies thrive during these challenging times. And it's not just small businesses that have benefited from his expertise.

Some of the biggest brands in the world, including PepsiCo, Nike, Nescafé, and Discovery Digital Networks, have worked with Adam. In addition, his impressive achievements have caught the attention of major news outlets such as CNN, Forbes, the Today Show, and even the NY Post, cementing his status as one of the most sought-after business consultants in the game.

In this episode, Erik and Adam discuss business strategies, AI, raising your fees as a consultant, KPIs, building relationships, and when to stop chasing money, among other things.

If you're interested in learning from someone who knows what it's like to take businesses to new heights but values his family more than money, there's so much you can learn here today.

“I don't go into a business to make money. I go into a business to look at it.” - Adam Lyons

In This Episode:

What can you learn from listening to Adam's podcast?
Can you train AI to function as a business consultant (or any other role)?
How do you lead with value as a business owner?
What are some misconceptions about AI, and what is the biggest mistake people make when using AI?
What sets smart people apart from AI?
How do you raise your fee as a consultant?
How does Adam apply prediction and solution as a business strategy?
What is it like working with Adam?
What The SMART Blueprint is all about
How to make people care about the KPIs
Adam shares his top takeaways from Roland Frasier, Ryan Stewman, Perry Belcher, and other mentors
How Adam overcame his skepticism about the power of creating a vision (as taught by John Assaraf)
How Adam builds genuine relationships
When do you stop chasing more money?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Grab some gifts from Adam Lyons - https://thesmartblueprint.com/gift/

Connect with Adam Lyons:

Website - https://thesmartblueprint.com/
Facebook Group - https://web.facebook.com/groups/smartbusinessesdothis
LinkedIn - https://www.linkedin.com/in/theadamlyons/
Podcast - https://podcasts.apple.com/us/podcast/smart-businesses-do-this/id1606008411

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Is it better to run a business alone or with a partner? Of course, there are pros and cons to both. However, partnerships certainly offer fantastic benefits. Take Alex Yeater, for example. He is an everbowl Area Representative who has partnered with people to build something bigger.

Alex is an Area Representative with everbowl in the Midwest, South, and Southeast. He and his wife of almost 20 years, Kelli, have four sons between the ages of 18 and 5. Before everbowl, Alex and his business partner Mitch grew a Wireless Zone franchise from 2 stores to 32 before exiting in 2021. In 2022, Alex and Mitch partnered with Drew Brees to form EB Masters, one of the largest Area Representative companies in the US.

By forming partnerships, major franchise investors can tap into the existing expertise of owners and operators, adopt proven best practices, and expand into new markets by leveraging their resources and complementing each other's skill sets.

But where can you find people who share your passion? How do you form genuine connections and build partnerships? Alex and Erik share valuable insights into this topic, so make sure to catch this episode!

“Long-term partnerships, they're like marriages, man. The first couple of years were hard, trying to figure out what was my role, what was his role. Now we've really gotten into this groove.” - Alex Yeater

In This Episode:

A quick story on how Alex left the cellphone business and got into franchising
What makes a partnership work well?
What is it like being business partners with Drew Brees, and how do you manage expectations when partnering with someone with star power?
Alex talks about the benefits of joining the Mastermind Group (other than meeting Erik)

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Alex Yeater:

Website - https://www.everbowl.com/
Impact Vacation Rentals Website - https://impactvacations.co/
Instagram - https://www.instagram.com/yeater.alex/
Facebook - https://web.facebook.com/AlexYeater
LinkedIn - https://www.linkedin.com/in/alex-yeater-67b66814/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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The franchising business model is ideal for veterans because their discipline, work ethic, and mission-focused orientation translate well into business ownership.

Welcome to the latest episode of the Franchise Secrets podcast, where Erik Van Horn interviews Navy Veteran Clement Troutman, a top franchisee of Tropical Smoothie in Maryland.

Clement has found great success with Tropical Smoothie, garnering the 2018 Rookie of the Year award a year after they opened their first franchise in Maryland. Each year, he makes it his goal to surpass his previous year's success. His dedication to building strong core capabilities and staying focused on his mission has helped him to create a thriving business.

In this episode, Clement shares how he got started in the franchising industry and his strategies to achieve success. He also talks about the importance of building solid relationships with his team, developing their skills and capabilities, and allowing them to share his vision for the company.

This episode is a must-listen if you're interested in franchising or looking to improve your franchise. Tune in to hear Clement's expert insights and advice.

“Winners only compete with themselves.” - Clement Troutman

In This Episode:

A brief background on Clement, how he got into the military, traveled to different parts of the world, worked in Cyber Security, then became a Tropical Smoothie franchisee
How living in other countries impacted Clement's view of the American culture
What was it like teaching cultural diversity to his children?
Clement shares the challenges he experienced being a Tropical Smoothie franchisee and how he made it to the top of the brand's best of the best
How Clement develops leaders out of his team members and how he deals with someone who's not a good fit
The secret to Clement's robust business infrastructure
What's next for Clement Troutman?

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Dreams Never Die by Mr. Clement T. Troutman - https://www.amazon.com/Dreams-Never-Die-Clement-Troutman/dp/1737376709/

Connect with Clement Troutman:

LinkedIn - https://www.linkedin.com/in/clement-troutman-861543228/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Are you a business owner looking to maximize the value of your business? Do you want to understand how cash flow is critical in business valuation? In this episode of the Franchise Secrets Podcast, host Erik Van Horn and his guest, Luke Andrus, share valuable insights on the multiples approach to business valuation and helpful tips for navigating the complexities of buying or selling a business. Luke is the founder and CEO of Blue Star Investments, a private equity firm based in the United States that focuses on investing in and growing small to mid-sized companies. He also co-owns multiple Anytime Fitness franchises in the United States, which makes him understand firsthand what makes a business valuable to buyers.

Whether you're a business owner looking to sell or a buyer interested in acquiring a business, this episode is packed with valuable insights you will want to take advantage of!

“No matter how good you are, it's still a gamble. Maybe the location's terrible, you know. I'd rather have a bad product in a great location than a great product in a bad location.” - Luke Andrus

In This Episode:

A brief background on Luke, how he became a co-owner of multiple Anytime Fitness franchises, the value he brought to the business, and what sets him apart from other franchisees
The three significant KPIs to monitor in the gym industry and how to monitor reviews
Why it's crucial to teach employees how to solve problems and understand P&L statements
Understanding company valuation using the multiples approach
How do you avoid the usual mistakes sellers make?
Why you should avoid buying into companies where the owner is too involved
How to negotiate the terms of the sale and the benefits to seller and buyer for certain sale agreements
When should you inform your employees that a new owner is taking over the company?
Buying healthy assets vs. distressed assets

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
The Accidental CEO by Thomas Voccola - https://www.amazon.com/Accidental-CEO-Leaders-Journey-Purpose/dp/1411688570
Never Split the Difference by Chris Voss and Tahl Raz - https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805
The Messy Marketplace by Brent Beshore - https://www.amazon.com/Messy-Marketplace-Selling-Business-Imperfect/dp/0998030007

Connect with Luke Andrus:

Anytime Fitness Website - https://www.anytimefitness.com/
LinkedIn - https://www.linkedin.com/in/lukeandrus/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

The Messy Marketplace: Selling Your Business in a World of Imperfect Buyers

Never Split the Difference: Negotiating As If Your Life Depended On It

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Are you considering franchising as a way to start or grow your business? As shared by today's guest, franchising can be a great stepping stone into other business opportunities.

In this week's episode of the Franchise Secrets Podcast, host Erik Van Horn shines the spotlight on Yoel Gutierrez, co-owner of Mosquito Joe of Miami and leader of a Mastermind group called Franchise Empire Builders.

Most of Yoel's professional career has been spent working in IT, but he always knew he wanted to own a business. He initially didn’t think it would be a franchise that kills mosquitoes. But, as his wife complained about mosquito bites, Yoel knew Mosquito Joe would be an excellent place to start. And he's happy with how it all turned out. His franchise has grown 4x since he opened it in 2015, making it one of the top Mosquito Joe franchises nationwide.

With the business doing great, Yoel takes great pride in his employees and what they do. The success of Mosquito Joe was just the beginning. He is now an owner and partner in a mold assessment company, a high-end auto detailing business, and many other companies.

Tune in and discover how to use franchising as a pathway to diverse business ventures.

“The only reason we succeeded in Mosquito Joe so much was because we dove in a hundred percent.” - Yoel Gutierrez

In This Episode:

A brief background on Yoel Gutierrez and how he got involved with Mosquito Joe
What makes a franchisee successful?
How Yoel started leading a convention (which led to the Mastermind Group) for Mosquito Joe franchisees
The pricing structure for Yoel's Mastermind and what you will get out of it
What are the benefits of leading a Mastermind?
How franchising launched Yoel's success as a business owner and opened more opportunities for him

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Scalable Franchise - https://scalablefranchise.com/
The CASHFLOW Quadrant by Robert Kiyosaki - https://www.richdad.com/the-cashflow-quadrant

Connect with Yoel Gutierrez:

Website - https://miami.mosquitojoe.com/
LinkedIn - https://www.linkedin.com/in/yoel-gutierrez-20122723/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Are you wondering how to navigate the complex world of franchising in these uncertain times? With the looming recession, bank collapses, and tighter government regulations, it's natural to feel concerned about your future. But there's good news.

In this week's episode of the Franchise Secrets Podcast, host Erik Van Horn chats with the "Franchise Economist" Darrell Johnson, CEO of FRANdata, a leading research and consulting firm specializing in analyzing the franchise industry. Together, they discuss the current state of the economy, banking, and how federal regulations impact franchising. They also explore how franchising can be resilient during financial uncertainty with the help of FRANdata.

Darrell has over 30 years of experience in the franchise industry and is a nationally recognized franchising authority. Under Darrell's leadership, FRANdata has evolved from a data/FDD database company to a world-class franchise-focused advisory firm. Through his work at FRANdata, Darrell has helped to promote transparency and accountability in the franchise industry, making it easier for entrepreneurs to make informed decisions about investing in a franchise.

During the podcast, Darrell provides valuable insights and tips for franchisees and franchisors on navigating complex issues that affect franchising and using reliable data to make informed decisions. So be sure to tune in to this enlightening and informative episode.

“The franchising business model is very resilient and very flexible. What it would require is that franchisors pay close attention to what the implications are of how the banking system is changing and to take actions on them.” - Darrell Johnson

In This Episode:

What is FRANdata and how does it help those involved in the franchising industry make informed decisions?
The Feds' unintended consequences impacting franchising
Will franchising survive the financial crisis?
How the break credit report changed the game
How VC, PE are going to value brands (forward earnings and cost of capital)
What do MU owners really want in a new brand (it's not what your think)
When should franchisors be in learning mode vs leader mode?
What does good, better and best look like?
Take a look at the IFA 2023 Franchising Economic Report - https://www.franchise.org/sites/default/files/2023-03/2023-Franchising-Economic-Report.pdf

And more!

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
The IFA 2023 Franchising Economic Report - https://www.franchise.org/sites/default/files/2023-03/2023-Franchising-Economic-Report.pdf

Connect with Darrell Johnson:

Website - https://www.frandata.com/
LinkedIn - https://www.linkedin.com/in/darrell-johnson-cfe

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

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Have you ever wondered what it takes to become a successful franchise owner? While financial acumen is undoubtedly a valuable asset, there are other crucial qualities that make a franchise owner stand out, such as building strong relationships with customers and employees.

In this week's episode of the Franchise Secrets Podcast, Erik sits down with Salem Najjar, a visionary entrepreneur and CEO of SERVE Hospitality Group, which owns one of the largest franchise portfolios of Tropical Smoothie Cafe. With an impressive 21 franchises in Wisconsin, Illinois, and Michigan, Salem shares his secrets to success with Erik.

Salem's background as a CPA is the foundation of his financial expertise, which has helped propel his ventures to new heights. However, there's much more to Salem's success than his financial acumen.

He discusses his franchising journey and explains why he partnered with Tropical Smoothie Cafe. Salem also reveals the key ingredients that have enabled his restaurants to flourish, leaving listeners with invaluable insights into what it takes to thrive in the competitive world of franchise ownership.

Tune in now to discover the secrets of Salem's success!

“We know if we take care of our employees, they'll take care of the customers.” - Salem Najjar

In This Episode:

The three criteria Salem uses when evaluating brands
Salem reveals his leadership team breakdown
Can you be money-driven and people-driven at the same time?
How to let go and stop having your hands on everything
What things can break down when scaling?
Ensuring sustainable cash flow while growing enterprise value
How to grow with the current economic climate
Culture framework simplified

Books Mentioned:

Traction by Gino Wickman - https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Your Next Five Moves by Patrick Bet-David - https://www.amazon.com/Your-Next-Five-Moves-Business/dp/1982154802

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Salem Najjar:

Website - https://servehg.com/

Connect with Erik Van Horn:

Website
Instagram
Facebook
Facebook Group
LinkedIn
YouTube
Medium

Your Next Five Moves: Master the Art of Business Strategy

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When investing in a franchise or a passive income deal, you always have to follow specific criteria.

Surprisingly, looking for fast cash flow or a substantial ROI are not the only factors to consider.

Connections, education, and tax strategies are even more important than cash flow. And today’s guest explains why.

Ryan Casey is a successful franchisee of Orangetheory Fitness. One of his studios is in the top twenty locations in the country, and another is number four. He’s living proof that with the right systems in place, you can create entirely passive income, thanks to franchising.

Together with Ryan, Erik shares different takeaways on semi-absentee ownership and how to start passive investing on the right foot.

Listen in for a list of the criteria to follow when trying to acquire a new franchise and extra skills you need to develop to make your franchise successful.

“Franchisees should have criteria for brands they are getting into.” - Erik Van Horn

In This Episode:

Keys to semi-absentee ownership and passive investing
Why you should choose well-known brands rather than emerging ones
Importance of hiring the right director of operations for your franchise
Why cash flow ROI is not the most crucial factor when choosing a franchise
How to ask appropriate questions and conduct due diligence when looking for deals
Skills needed to be a franchise owner

Resources:

Learn more about Erik’s franchisee mastermind here - www.franchisetribe.com
Learn more about Erik’s franchisor mastermind here - www.franchisortribe.com
Learn more about Erik’s passive investing mastermind here - www.tribeofinvestors.com
Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617
Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617

Connect with Ryan Casey:

LinkedIn - https://www.linkedin.com/in/ryan-casey-a80802a0

Connect with Erik Van Horn:

Website - https://franchisesecrets.com/
Instagram - https://www.instagram.com/erikvanhorn/
Facebook - https://www.facebook.com/erik.v.horn/
Facebook Group - https://www.facebook.com/groups/franchisesecretsfb
LinkedIn - https://www.linkedin.com/in/evanhorn/
YouTube - https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA
Medium - https://medium.com/@erikvanhorn

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Today, Erik is joined by entrepreneur, David Leoncavallo. David is an expert in recruiting top talent in today's market.

David breaks down how LinkedIn Sales Navigator can help franchisees and franchisors gain access to detailed profiles of potential candidates that provide insights into their work history, education and professional connections.

It also helps business owners gain valuable intel on who else has been viewing good matches for positions like CEO or CFO as well as what interests them - helping you make smart decisions about hiring execs for your organization quicker.

Franchisees and Franchisors, If you're interested in taking your executive recruitment process to the next level, then Sales Navigator is a must-have!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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If you're an entrepreneur, chances are at some point in your career, you may find yourself feeling comfortable with the status quo.

But if we want to reach our full potential and take our business to new heights, it's essential that we break out of this comfort zone mentality!

In today's episode, I am joined by author and entrepreneur, Allan Young, as he documents how a hang gliding accident that almost ended his mobility shifted his mindset and helped him bounce back to experience limitless growth in his business and walk again!

Pick up a copy of Allan's book here: https://allanyoung.com/book/

This episode is a must watch! Don't miss it!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Have you ever wondered how to supercharge your business growth?

Operating partners can be one answer.

In this episode, Erik is joined by Nick & Molly Pastermack to explore how having a good operating partner onboard is like hitting turbo mode on your success journey.

Nick and Molly share their experience in what they look for in a solid operating partner as well as give practical advice on how you can find just the right fit for a business partner.

Want some proof it works in real life? Don't worry; there are plenty of examples in this episode!

Enjoy!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Ready to take your business operations up a notch?

In this episode, Erik is joined by Kasim Aslam. The pair talk about why Kasim has begun hiring for key roles from global talent pools.

Kasim talks about potential cost savings that come with outsourcing certain tasks and why international workers are some of the most loyal and desirable — this video has got it all!

We'll show you exactly how offshore hiring could help transform your company's workflows into something special; don't miss out on these invaluable insights!

Enjoy the episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by friend and business partner, Jeff Herr, to talk about their company, Front Street Equity Partners, preps brands for successful launches.

Front Street Is The First And Only Pure Play Strategic Advisory & Private Equity Firm Solely Dedicated To Exponentially Growing Enterprise Brand Value In A Compressed Timeframe In The Franchise Industry.

Erik and Jeff discuss everything from the common things they notice as they advice brands, learning management systems, customer acquisition, first hires for marketing, and much more!

Enjoy this episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Justin Donald is back!

Erik and Justin talk about everything from the importance of having coaches, why people think more money equals more freedom (and how to overcome that thinking), and much more!

The truth is, most people get into franchising to have freedom from what they had experienced in their 9-5. The sad reality is that most in franchising ended up purchasing themselves a job.

This episode will help you think at a higher level to assess what you need to do to be able to work ON your business rather than IN your business!

Enjoy the episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

View Details

We've all seen the explosion of AI in recent months.

There is lots of talk about how to use it, dos and don'ts, and all kinds people trying to figure out how to monetize it as quickly as possible.

How is AI being used in franchising?

That's where my friend @bennettmaxwell6367 comes in.

Many of you know that Bennett has been crushing it as the franchisor of @dirtydough cookies, but you may not know about the steps he is taking to implement AI tech into his process to put money back into the pockets of his franchisees.

In this episode, Bennett and Mike Norton join me to talk about the creative strategies they are using to put AI technology into Dirty Dough's processes to cut costs and ultimately foster a culture of happy franchisees.

If you're a franchisor looking to implement AI into your brand, this episode is sure to spark some great ideas!

If you're a franchisee wondering how AI could help your franchisor, this will be a great episode for you too!

Enjoy the show!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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In this episode, Erik is joined by friend and mentor, Roland Frasier.

Roland is a genius...for real.

He is a serial entrepreneur who has founded, scaled, or sold over two dozen different businesses ranging from consumer products to live events to manufacturing companies with sales ranging from $3 million to just under $4 billion.

Erik and Roland talk about everything from franchising to cashflow vs. equity to the purpose of masterminds to how to learn from anyone you talk to.

This episode is jam-packed with gold nuggets so you might want to grab a pen and paper for this one!

Enjoy today's episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by entrepreneur and franchisee, Paul Tran.

Paul is a franchise advisor as well as a franchisee with The Halal Guys and has a lot of experience in the world of franchising.

He get's super real on this episode about losing 2 locations in the midst of covid, how that affected investor relationships, and much more!

This is an episode you don't want to miss!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Cameron Herold, Founder of COO Alliance and The Second In Command Podcast.

Cameron has a new book out called "The Second In Command" which is the guidebook when you’re ready to scale up.

Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right candidate, to successfully onboarding and working with them.

Erik and Cameron talk about how hiring a second in command is the path to creating an epic, bucket-list life for yourself. Hiring the right people to run your business give you the opportunity to get out of life what you've always dreamed of.

Enjoy this episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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In this episode, Erik is joined by Peter Hansen and David Schuck.

Both entrepreneurs are franchisees with Club Pilates and are growing rapidly but one is doing it by bootstrapping and the other is growing through private equity.

The group discusses the pros and cons of bootstrapping a business versus raising money from investors.

They take a look at the different approaches and the potential benefits and drawbacks of each.

Whether you're just starting out or you're looking to scale your existing business, this video will provide valuable insight into the different paths you can take to grow your company. So, if you're ready to learn more about bootstrapping and fundraising, hit that play button and let's dive in!

Enjoy the episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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This week, Erik is joined by Matt Smith of Snooze Sleep (https://youtube.com/playlist?list=PLzt-ZLZTGysOWPBKfDrbvqQ4zBCsBoUp3)

Matt talks about his experience on Undercover Billionaire and how it impacted his mindset and the launch of his business. He also shares key tips for franchisors when it comes to building a personal brand, effective marketing, and growth through organic leads.

Enjoy the episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Hey Listeners!

Welcome to our 2022 Year in Review video. It's been an exciting and eventful year and I've compiled some of the biggest moments and highlights for you.

This recap video gives snippets from 4 of the most popular Franchise Secrets Episodes in 2022.

Check out each of those episodes here:

The Cookie Brand That Is Blowing Up The Franchise World w/ Bennett Maxwell of Dirty Dough Cookies: https://www.youtube.com/watch?v=a4_N8sS-hwE&t=1507s

Franchise Funding: The Complete Guide: https://www.youtube.com/watch?v=y1B3ATt9eJw&t=1593s

How To Buy A Franchise: The Franchise Buying Process: https://www.youtube.com/watch?v=iZsP1v6CxgM&t=270s

The #1 Mistake Most New Franchisors Make (And How To Easily Avoid It): https://www.youtube.com/watch?v=2cBbD3uXknM

Thanks for watching and don't forget to like and subscribe for more great content!

Enjoy the Episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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During shifting economic times, it is important for business owners to remain agile and adaptable. This means being open to new opportunities and considering different strategies for navigating the changing landscape. It is also important to stay informed about economic trends and developments, as well as the specific challenges and opportunities facing your industry. Business owners should be proactive in seeking out new ways to improve operations and drive growth, while also being mindful of potential risks and working to mitigate them. Maintaining strong relationships with customers, employees, and other stakeholders can also be crucial during economic shifts, as these relationships can provide support and help weather any storms that may come. Overall, it is important for business owners to stay focused, stay engaged, and stay positive during shifting economic times.

On this special episode of Franchise Secrets, I was joined by my good friend, Justin Donald, in a session for my Scale Franchisee Mastermind to talk about the mindset business owners and entrepreneurs should have during tough economic times.

If you're nervous or unsure about where our economy is headed, check out this episode!

Enjoy the Episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Brian Beers. Brian is an entrepreneur, podcast host, and Midas franchisee.

Growing up in an entrepreneurial family that owned several Midas locations, Brian talks about how he has grown his influence through developing a personal brand and how that has helped him and his brother expand their business through a series of Midas acquisitions in the last 14 months.

Brian lays out how he goes about the acquisitions, structures the deals, and how to negotiate an owner-financed deal.

Be sure to check out Brian's podcast "Business With Beers" here:

https://www.brianbeers.com

Enjoy the Episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Magen Bynum, Founder, and CEO of @magnoliasoapandbathco3492 .

Magen talks about her journey from founding a small soap & bath concept in a small town of 7,500 people to having over 30 locations.

Magnolia Soap & Bath Co is quickly becoming a popular brand in the world of franchising. To learn more about the brand, visit: https://magnoliasoapandbath.com

Enjoy the Episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Erik is joined by Tom Wheelwright to talk about his latest book, "The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make"

Tom talks about how to transform the way you think about building wealth by discovering tax-effective investing strategies that will fatten your wallet while making the world a better place.

Be sure to pick up the book here: https://winwinwealthstrategy.com/

Enjoy the Episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert

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On this special episode of Franchise Secrets, Erik was joined by Jesse Cole, owner of @The Savannah Bananas .

Jesse shares how he and his wife self-funded The Savannah Bananas and began with over 1 million dollars in debt, to creating one of the most coveted teams in all of baseball.

Jesse has been hailed as one of the greatest marketers, but he shares how he doesn't view himself as a marketer.

This podcast gives an inside look at one of the most out of the box creative thinkers in business and the takeaways are applicable to business owners far and wide--both in and out of franchising.

Be sure to pick up Jesse's books here:

Find Your Yellow Tux: How to Be Successful by Standing Out

https://www.amazon.com/Find-Your-Yellow-Tux-Successful/dp/161961846X/ref=sr_1_2?crid=R3OT5VKH7V19&keywords=Jesse+cole&qid=1669830731&sprefix=jesse+cole%2Caps%2C432&sr=8-2

Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience

https://www.amazon.com/Fans-First-Change-Unforgettable-Experience/dp/154452921X/ref=sr_1_1?crid=R3OT5VKH7V19&keywords=Jesse+cole&qid=1669830731&sprefix=jesse+cole%2Caps%2C432&sr=8-1

Learn more about the Savannah Bananas here:

https://thesavannahbananas.com

Enjoy today's episode of the Franchise Secrets podcast!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert

Find Your Yellow Tux: How to Be Successful by Standing Out

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Today, Erik is joined by multi-unit franchisee and co-founder of @Franchise Ramp , Peter Hansen, and his Executive Business Coach, Michael Anderson.

In this special episode, we give you an inside look at the dynamics between a business coach and their clients and why having that relationship can completely change your mindset.

Peter and Michael document their journey from client/coach to friends, dispel common misconceptions about hiring coaches, and give compelling reasons why every entrepreneur should seriously consider hiring an executive coach.

Enjoy today's episode of the Franchise Secrets podcast!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert

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Today, Erik is joined by Lane Fisher and Jeff Herr.

Lane is a Franchise Attorney and co-creator of the Springboard Franchising Conference. Jeff is the co-founder of Front Street Equity Partners.

Today, the trio discusses one of the most common mistakes emerging brands make and gives a simple solution to avoid it.

If you're an emerging franchisor, this episode will be beyond valuable to you! Enjoy today's episode of Franchise Secrets.

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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We have an exciting episode for you today!

Erik is joined by Dave Mortensen, co-founder of @Self Esteem Brands . Mortensen revolutionized the fitness industry when he and Chuck Runyon co-founded Anytime Fitness – an alternative to big-box gyms.

@Anytime Fitness has now scaled to over 5000 open locations worldwide and is on pace to open 10k locations.

The pair dive deep into topics like:

-Mistakes most brands make early on

-How to view and engage with competitors

-How to have successful partnerships

-What strong leadership looks like for a brand or family of brands

-The advantages of being part of a family of brands

-The smartest people in franchising

-and MUCH MORE!

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Homefront Brands Chairman and CEO @Jeff Dudan .

Jeff is a franchise executive and founder of AdvantaClean, a national restoration and remediation business with 240 locations in 37 states, which was acquired in January of 2019.

Erik and Jeff provide practical advice for franchisees, emerging and established franchisors, and franchise buyers.

The pair talk about risk and the differences between retail and service brands--something franchisors are typically hesitant to discuss.

They also talk about territories--how many franchisors should have and what size they should be.

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Emerging Franchisor and Mastermind member, Michael Reynolds, founder of @Mosquito Mike Franchising .

Mike talks about his decision to not bring on a franchisee who had cash in hand and was ready to pull the trigger on buying a Mosquito Mike Franchise.

His reasoning is genius and it's the mark of an emerging brand who has a solid growth strategy. You won't want to miss this!

Erik and Mike talk about a variety of topics including:

-Going From Franchisee to Franchisor

-Mike's Journey from near bankruptcy as a franchisee to founding Mosquito Mike

-Why it's important to bring on the right franchisee

-the importance of culture

and much more!

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, I am joined by my good friend, Joe Attia.

Joe had a successful exit from Orange Theory Fitness and is now a KidStrong Franchisee.

If you're a new franchisee or considering buying a franchise, this episode will be super valuable for you.

Joe, a Ph.D. in Economics, used to hate franchising--he didn't want anything to do with it. Now, he is a multi-unit owner and has owned multiple brands.

What changed? Well, you'll just have to listen to find out 😎

Enjoy today's episode of Franchise Secrets!

Be sure to check out our new website, www.ScalableFranchise.com!

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Did you attend the 2022 Springboard Conference?

If not, I'm telling you...you missed out!

Springboard is the top Franchising conference for franchisors--particularly emerging brands.

Today, I'm joined by Springboard founder, Lane Fisher, and my business partner, Jeff Herr, to talk about the impact of Springboard, key takeaways, and why every emerging brand should attend.

Make sure you're in the loop for next year's event here: https://franchisespringboard.com

Be sure to check out our new website, www.ScalableFranchise.com!

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Fran Dev & Lead Gen expert, Dan Claps.

With a combined 30+ years of franchise experience, the pair talk about where franchising is headed, lead generation, content creation strategies, and even role-play as former consultants.

This episode is helpful for franchise buyers who want to break into franchising, franchisees who want to level up, and emerging franchisors who want to take the franchising space by storm.

Be sure to check out our new website, www.ScalableFranchise.com!

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Jamie Weeks, The Largest Orange Theory Fitness Franchisee, and Founder of SweatHouz Infrared Sauna Studios.

Jamie shares the secret sauce on how he had massive growth with Orange Theory, where your focus should be to be able to grow, what life balance looks like, and much more!

Topics mentioned in this episode:

-How To Cultivate Culture The Right Way

-What To Focus On If You Want To Grow Your Business

-Life Balance vs. Work/Life Balance

-How You Should View Employees

-Going From Franchisee to Franchisor

-and MUCH More!

Franchisees and Franchisors, this episode will be super beneficial for you!

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by professional EOS implementer, @Justin Mink .

What is EOS, you ask?

EOS or the "Entrepreneurial Operating System" is a complete set of simple concepts and practical tools that have helped thousands of entrepreneurs worldwide get what they want from their businesses.

EOS has 6 core pillars:

Vision
Data
Process
Traction
Issues
People

Justin and Erik discuss the benefits of implementing EOS in your franchise system and why many successful franchisees have used EOS to streamline their business and ultimately buy back their own time.

Want to learn more about EOS?

Erik and Justin did a FREE 2-Hour Deep Dive into EOS that you can view here: www.FranchiseSecrets.com/EOS

You can also check out more information on EOS in these books/resources:

Traction: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

Pocketful: https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1942952317/ref=sr_1_1?crid=3FWDOOVDMNDFO&keywords=rocketfuel&qid=1663738375&s=books&sprefix=rocketfuel%2Cstripbooks%2C139&sr=1-1

Integrator/Visionary Test: https://blastoff.rocketfuelnow.com/quiz/crystallizer-quiz.php

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

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Today, Erik is joined by Scott Frith, Chairman and CEO of @Happinest Brands.

The pair outline the playbook for building enterprise value for brands, give tips and tricks for emerging brands looking to expand, and discuss partnering with a brand group such as Happinest for capital, infrastructure, and growth.

This is a super valuable episode...,particularly for franchisors!

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by John Gilmore, a multi-unit, multi-brand franchisee.

John got his start with Cutco, where he honed his skills in sales and learned how to run a successful business.

John and Erik discuss how to get into a business using strategic partnerships--even if you have little or no money to put into the business. John talks about how he partnered with the pair's mutual friend, Justin Donald, and went from being a sweat equity partner to having a great exit and acquiring other businesses.

This episode is super valuable for anyone who is an aspiring business owner--particularly those who would like to partner with an investor.

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by KEYSER founder and #1 Wall Street Journal Best-Selling Author, Jonathan Keyser to talk about the future of Real Estate for Franchisees & Franchisors.

You've likely experienced changes in real estate during the pandemic, so I asked Jonathan to bring out his "Crystal Ball" and share where he thinks the market is headed in the coming years.

This was a super fun podcast, and you'll get a ton of value out of what Jonathan has to say.

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by a long-time friend and fellow entrepreneur and investor, Darcy Harbott.

Darcy shares his story of going from multi-unit franchisee to putting all of his chips in on a massive investment.

The pair talk about how to think outside the box of franchising to exponentially increase your wealth through passive investing.

Whether you're a franchisee, franchisor, or someone looking to build wealth...this episode will be one you'll want to revisit over and over. 😎

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Paul Rocchio, Vice President of Development & Member Services of the IFA (International Franchise Association).

Chances are, if you've been in or around franchising for any length of time, you've heard of the IFA...but what does it do for franchisees and franchisors?

Should you join?

Erik and Paul explain why Franchisees and Franchisors should (or should not) join the IFA.

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by the Wolf of Franchises.

The Wolf has a huge following on Twitter and a killer newsletter that crushes it in the franchise space.

The pair talk about what it takes to grow a massive audience in a short amount of time and why franchisees and franchisors should be positioning themselves as experts in their industries through personal branding and mass communication.

Enjoy today’s episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Purchasing your first franchise can seem overwhelming...there are many decisions to make, and often, it's hard to know where to go for solid advice.

When it comes to funding your franchise, you can end up wasting a lot of time, making a poor (and costly) decision, and even setting yourself up for a world of hurt down the line.

That's why we created this episode. 😎

Today, Erik is joined by Eric Schechterman, Chief Development Officer for Benetrends Financial, and Shirley Kefgen, Senior Funding Consultant for FranFund.

This episode is meant to be a guide for anyone who wants to purchase a franchise but is not sure how to fund it.

Eric and Shirley are experts and offer fantastic advice on several funding options. If you are looking to purchase a franchise, use this video as a guide to learning the best funding option for you!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by friends Henry Kim and Stephen Vereb--2 long-time business partners who cracked the code on how to move from franchisee to passive investor.

Erik, Henry, and Stephen talk about the journey that led them from franchisees with a few locations to investing in over 30 passive investing deals in 2022.

The group shares the tips and tricks that they've learned to move into the investor quadrant, as explained by Robert Kiyosaki.

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Welcome to a special episode of Franchise Secrets.

You might be familiar with today's guest, Justin Donald.

Justin and I have become great friends over the last few years. I respect the heck out of him and always value his input, expertise, and friendship.

Today, we sit down and talk about the Economy, Entrepreneurship, and Investing.

There are plenty of laughs along the way, so sit back, relax and enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Chem-Dry brand president, Ed Quinlan.

If you don't know, Chem-Dry is a 45-year-old brand with over 3000 franchises.

Ed lets our listeners in on the reason why Chem-Dry has been so successful and why the brand continues to go strong after 45 years. There are a ton of gold nuggets in this episode that will help you vision-cast for the longevity of your brand.

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by a friend and successful entrepreneur, Scott Abbott.

Scott has grown and exited many businesses in and out of franchising so he knows a thing or two about how to scale correctly.

The guys get into the nitty-gritty of what it looks like to take a business from zero to hero while setting yourself up for a great exit.

Topics discussed in this episode:

-How to know if you've been bought out by a good PE partner as a franchisee

-What is the right partner vs. the wrong partner when it comes to private equity?

-What's it like to have a franchisee-first mentality as a franchisor?

-The most valuable companies don't actually need you

-As a founder, don't let your identity get tied into the business

-and Much More!

Enjoy today's episode!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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One thing that is critical for franchisors to get right is training.

Franchisees with poor training are at a disadvantage right from the start--and remember, Franchisee success IS Franchisor success.

My friend, Stacey Barnes, is a rockstar at training. He's been in the game for over 20 years. He's helped franchisors develop solid training departments and has his own experience as a franchisor and franchisee.

Today, Stacey joined me to talk about all things training: Why franchisors must have excellent training for their zees, what great training actually looks like, how trainers should view their relationships with franchisees, and much more!

Check out this episode of Franchise Secrets with my friend, Stacey Barnes!

For more information on Stacey, you can visit:

https://staceybarnes.focalpointcoaching.com

or contact him here: sbarnes@focalpointcoaching.com

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today Erik is joined by Gary De Jesus, Master of Brand Development, to talk about the dos and don'ts of branding.

Erik and Gary walk through the misconceptions many (if not most) business owners have when it comes to marketing, branding, and brand development.

To build a successful, long-lasting brand, takes much more than a cool-looking logo...there are much deeper psychological components that most people miss.

This episode is super helpful to any franchisors who are looking to build their brand the right way and also those considering purchasing a brand.

Enjoy today's episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by Butch Mogavero, Owner, and CEO of Boulder Designs & Border Magic.

Both brands are part of Erik's portfolio brands--brands that he has equity, profit, and/or advisory shares in.

Erik and Butch do a deep dive into why these brands have such a killer return while having a simple business model.

Topics mentioned in this episode:

-Boulder Design & Border Magic's "Secret Sauce"

-How being a franchisee helped Butch become a better Franchisor

-Why these brands are outpacing competitors in virtually every category

-Why Butch decided to implement a franchise advisory council

-Why Erik has advisory shares in the brands

-and much more!

Check out Boulder Designs & Border Magic here:

Boulder Designs: https://www.boulderdesigns.net/

Border Magic: https://www.bordermagic.com/

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today Erik is joined by Jesse Hudson, Senior Director of Franchise Development at Franchise Fastlane.

Erik and Jesse discuss the right way to implement Franchise Development--particularly when it comes to emerging brands. They also talk about potential red flags as well as good signs to look for as a franchise buyer.

This episode will be extremely valuable for:

-Emerging Franchisors

-Franchise Buyers

Check out a previous Franchise Secrets Episode with Jesse's wife, Amy, here: https://www.youtube.com/watch?v=ImhVM...

Check out this episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D.....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today Erik is joined by Rob Cambruzzi, Founder and CEO of REP'M Group, a total Franchise Development company.

Erik and Rob break down critical things all Franchisors need to think about as they scale their brands.

Topics mentioned in this episode:

-Brand Development

-Branding & Marketing

-Broker and Organic Lead Generation

-Sales & Distribution

-Real Estate & Construction

-Franchise Operations

and Much More!

Check out this episode of Franchise Secrets!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D.....

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today Erik is joined by the founder of Dirty Dough, Bennett Maxwell.

Dirty Dough is exploding in the franchise space. As a direct competitor to Crumbl Cookies, they have some interesting key differentiators that set them apart to successfully scale into a nationwide brand.

Dirty Dough is one of Erik's portfolio brands--brands that he has equity and/or advisory shares in.

Erik and Bennett Discuss:

-What are the best things about Crumbl Cookies?

-What is Dirty Dough trying to do better than Crumbl Cookies?

-Who is buying Dirty Dough franchises?

-Why does Dirty Dough have a board of advisors?

-Why is Erik on the board of advisors?

-What is Dirty Dough's mission?

-How does Dirty Dough give back?

-How to grow a brand quickly without mistakes

-How to hire rockstar people

-and MUCH MORE!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by the Redneck CEO himself, Gary Findley.

Erik and Gary talk about the mindset and methodology that took Gary on a journey of running his own businesses, serving as a franchise owner of multiple franchise brands, and ultimately becoming an executive to grow some of the largest franchise networks across the country and around the world.

Gary recently released his book "The Redneck CEO" which takes readers through his own business journey, from making millions to losing it all and starting over, all while staying true to his principles for success: integrity, faith, and hard work.

Gary recently appeared on @Undercover Boss in his business Restoration1. You can check out the episode on @CBS here: https://www.cbs.com/shows/video/Y9K7jbbSJPIP2bUN47OVF8mgJ7O7nCXa/

Enjoy this episode of @Franchise Secrets !

With over 30 years of experience helping new and seasoned entrepreneurs award more than 10,000 franchise locations worldwide, Gary Findley is a master at business development. Today he serves as the CEO of Stellar Brands, an umbrella company uniting Restoration 1, bluefrog Plumbing + Drain, The Driveway Company, Softroc, and potential future acquisitions under one multi-branded service organization. Together, they include more than 350 franchise locations across the U.S. and Canada. In addition to these home service brands, the Stellar Brands platform also includes FranXperts, a leading franchise consulting and development company.

Gary also serves as operating partner of franchising and home services for MPK Equity Partners, the private investment firm over Stellar Brands whose principals have invested in, founded or run nearly 100 companies with an aggregate transactional value approaching $10 billion. And he was appointed to the Advisory Board for the Titus Center for Franchising at Palm Beach Atlantic University.

As the self-proclaimed “Redneck CEO,” Gary credits growing up in the small, rural town of Axtell, Texas, for instilling his strong work ethic and unshakeable faith, the keys that have carried him through life. That foundation fed his entrepreneurial drive and led to running his own businesses, serving as a franchise owner of multiple franchise brands, and ultimately becoming an executive to grow some of the largest franchise networks across the country and around the world.

From 2008 to 2013, Gary was the chief operating officer of Snap Fitness, a global franchise brand with over 1,200 locations. Before that, Gary served as the founder and CEO of The Findley Group, an award-winning franchise development company that helped launch and grow more than a dozen brands. Prior to starting The Findley Group, Gary was president of Curves, a women’s fitness franchise where he led franchise development efforts and grew the system to more than 8,000 locations in eight years. Gary began his career at The Dwyer Group (now Neighborly) where he was vice president of franchise sales for Rainbow International.

Gary is the author of The Redneck CEO, a book that details his business journey and his principles for success.

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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There's no doubt Robert Kiyosaki's cashflow quadrant has helped me as an entrepreneur to have a tangible map to assess whether I was setting myself up to continue to trade my time for money (poor dad) or was on track to move into the quadrants that would allow my money to work for me (rich dad).

The thing is, many (and maybe most) franchisees get into franchising because they have the desire to experience freedom in their lifestyle.

However, far too many zees get stuck working IN their business which means they essentially bought themselves a job.

In other words, they went from actively earning money before becoming a franchisee, to actively earning money as a franchisee.

The thing people want to know is--HOW do you move from making money actively to making it passively?

Well, the truth is there are many ways to make that leap. 🎯

This is how I did it. ⬅️

Enjoy this episode of the Franchise Secrets Podcast!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Successful franchisors understand that happy, successful franchisees equal success for franchisors.

How do you increase the lifetime value of franchisees? That is, how do you support your franchisees in such a way that they increase their success and optimize their value in your franchise system?

Today, Erik breaks down this topic with Dr. John Hayes, Titus Professor for Franchise Leadership at Palm Beach Atlantic University in West Palm Beach, Florida. Dr. Hayes has worked in franchising since 1979 as an advisor to franchisors. He has owned several franchises and he served as the CEO of HomeVestors of America, a brand for real estate investors.

This episode will be instrumental in helping franchisors realize what it takes to help franchisees achieve success and take them to their full potential.

Enjoy this episode of the Franchise Secrets Podcast!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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In a follow-up to last week's episode, Erik gives you the Top 3 Ways to remove yourself from your business.

“If you don’t have big dreams and goals, you’ll end up working for someone that does.”

Have you heard that quote before?

Here's a secret about that quote...you could be the one that you end up working for!

Far too often, Entrepreneurs find themselves stuck in the day-to-day operations of their businesses.

They lose the big picture purpose of why they set out to own their own business in the first place.

The truth is, if you purchase a business only to work inside of it every day, you really just bought yourself a job...

Let that sink in a bit...

Here's what I want you to do:

Grab a pen and paper and list the top 3 reasons why you should remove yourself from your business.

Need some inspiration? check out last week's episode here: https://www.youtube.com/watch?v=_jz6g...

Ok, great! Now check out today's episode to learn HOW to remove yourself from your business. 😎

Enjoy this episode of the Franchise Secrets Podcast!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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In his book, The E-Myth, Michael Gerber coined the phrase:

"Work ON Your Business, Not IN It."

Here's his full quote:

“Once you recognize that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.”

While it may sound counterintuitive, Entrepreneurs understand the principle that your business serves you and not the other way around.

Getting stuck in your business is often one of the toughest challenges business owners face. That's why I wanted to share 3 reasons I stepped out of my business.

Reason #1 - 01:32

Reason #2 - 03:47

Reason #3 - 15:00

What are more reasons why you would want to step out of your business?

Enjoy this episode of the Franchise Secrets Podcast!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today, Erik is joined by a long-time friend, Entrepreneur, Franchise Ramp founder, and co-host of the Franchise Story Podcast, Brian Holmes.

Brian talks about the changes in his life that led to early retirement, why it sucked, and why he came back into franchising guns ablaze.

Together, Erik and Brian tackle topics like:

-Franchisee and Franchisor Relationships

-Partnerships in business

-Integrators vs. Visionaries

-How to Hire for the Culture of your Business

-Business Growth Speed

-EOS Implementation

and Much More!

Enjoy this episode of the Franchise Secrets Podcast!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_D......

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Are you a visionary or are you an integrator?

If you've never asked yourself this question, it's time to start! Chances are, you're hindering yourself from scaling your business by:

Missing a clear vision if you're an integrator

or

Getting stuck on the necessary steps to take to reach your goals.

That's where Casey Cavell comes in.

Casey specializes in helping business owners (particularly visionaries) remove themselves from the day-to-day to build a business that allows them to put family first and pursue other passions.

Resources mentioned in this episode:

"Traction" by Gino Wickman

https://www.amazon.com/Traction-Gino-Wickman-audiobook/dp/B00A9Z973M/ref=sr_1_1?crid=19385ALIMRGRV&keywords=tractino+gino+wickman&qid=1649226643&sprefix=traction+gino+wickman%2Caps%2C139&sr=8-1

More about Casey:

Casey Cavell is an award-winning entrepreneur, Jesus follower, and trusted advisor to those looking to reach their highest potential.

He attributes his success to his parents, who taught him the value of hard work and diligence, and to the team of trusted advisors he has surrounded himself with.

Casey is a serial entrepreneur. He started his first company at the age of 21 and since then, he has started, bought, invested, and operated over two dozen businesses in various industries.

After a business he founded was acquired, Casey became passionate about helping others achieve the same level of success. He created Legacy 4:12, which consists of an entrepreneurial team of advisors, mentors, investors, and experts who are called to serve the growth-minded entrepreneur.

Casey is also a former college baseball player-turned coach who used the game of baseball to reach youth through his baseball academies in Georgia. He’s now focused on impacting college baseball players and coaches through Turn2 Ministries, which “leads baseball players and coaches in a growing relationship with Jesus Christ.”

Casey and his wife, Konny, are proud residents of Atlanta, Ga.

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA...

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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This week's Franchise Secrets episode was inspired by a question in the Franchise Secrets Facebook Group!

If you aren't a part of the free group yet, you're missing out on a wealth of information. FranchiseSecretsGroup.com ⬅️

Erik talks about 6 ways franchisees can sell their franchises. This is practical and tactical knowledge for anyone looking to sell their business. Erik walks through his experience in all 6 categories, noting the pros and cons of each along the way.

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Learn more about my franchisee mastermind here:

www.franchisetribe.com ⬅

Learn more about my franchisor mastermind here:

www.franchisortribe.com ⬅

Learn more about my passive investing mastermind here:

www.tribeofinvestors.com ⬅

Want to buy a franchise? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Want to franchise your business? Connect with me here:

https://forms.gle/n4JedEuU5p7asE617 ⬅

Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content!

http://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA...

Add Erik as a friend on Facebook:

https://www.facebook.com/erik.v.horn/

Follow Erik on Instagram:

https://www.instagram.com/erikvanhorn/

Connect with Erik on Linkedin:

https://www.linkedin.com/in/evanhorn/

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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When it comes to leadership, @Jason Redman knows what he's talking about.

In today's Franchise Secrets Episode, I share Jason's inspiring presentation to the Franchise Tribe Mastermind SCALE members about how to be a student of leadership and how to "Get off the X."

What does it mean to "Get off the X"?

In short, “Getting off the X” means defining your mission and successfully crushing your short- and long-term goals. It means making a move without excuses.

Want to join the Franchise Tribe Mastermind?

Learn more here: www.FranchiseTribe.com

Lt. Jason Redman is a retired, decorated U.S. Navy SEAL who, during his 21-year Navy career (1992 – 2013), spent 11 years as an enlisted SEAL and almost 10 years as a SEAL officer. He is a recipient of

numerous military awards, including the Bronze Star for valor, the Purple Heart, the Defense Meritorious Service Medal, the Navy Commendation Medal, the Joint Service Achievement Medal, five Navy Achievement Medals, two Combat Action Ribbons and the U.S. Army Ranger Tab.

After being severely wounded and nearly killed in combat in Iraq in 2007, Redman returned to active duty before retiring in 2013.

In 2013 he launched a speaking and consulting company which focuses on inspirational presentations on leadership, teamwork and the “Overcome Mindset,” helping individuals, companies and teams to “Get off

the X”™ from what he refers to as “life ambushes.” In addition, Redman provides workshops, online programs, executive coaching and business consulting to businesses around the world and group coaching

through his Get off the X™ training and Overcome Army™ coaching programs.

Redman is the author of the New York Times bestselling memoir “The Trident: The Forging and Reforging of a Navy SEAL Leader” and Amazon bestsellers “Overcome: Crush Adversity With the Leadership Techniques of America’s Toughest Warriors” (2019) and the Pointman Planner guided,

motivational productivity journal (2021). He lives with his family in Virginia. www.jasonredman.com

Have you joined the FREE Franchise Secrets Facebook Group yet?

If not, join here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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You never know how connections you have made will come through.

During my time on the border of Poland and #Ukraine, I saw first-hand the value of a network.

I was able to raise over $20k from one Facebook post (all of which went directly to Ukrainian people fleeing the crisis), connect with people who translated for me on my trip, and help foster connections between people to aid in transporting #refugees, rescue #orphans, and much more.

Check out part of my story in a special edition of the Franchise Secrets Podcast. If you thought networking was important before, you'll come away from this episode recognizing it's a necessity.

Have you joined the FREE Franchise Secrets Facebook Group yet?

If not, join here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Jason Blough went from being an Anytime Fitness Franchise General Manager to 7 figure franchise consultant, multi-brand #franchise owner, and lifestyle #investor in 3 years by taking massive action.

What does massive action look like in the life of someone who wants to be a franchise owner?

Today, Erik and Jason dive into the moves that Jason took to completely change his life in 3 years by becoming a multi-brand franchise owner and lifestyle investor.

Have you joined the FREE Franchise Secrets Facebook Group yet?

If not, join here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Over the last two decades Dave Asprey, “The Father of Biohacking”, has worked with world-renowned doctors, researchers, scientists, and global mavericks to uncover the latest, most innovative methods, techniques, and products for enhancing mental and physical performance. Dave has personally spent over $2 million taking control of his own biology – pushing the bounds of human possibility all in the name of science evolution and revolution.

The creator of the Bulletproof Diet, and innovator of Bulletproof Coffee, Collagen Protein supplements and many more advances in commercial wellness products, Dave’s mission is to empower the entire globe with information and knowledge that unlocks the Super Human in everyone at any age. The proof of these advancements are better sleep, energy, and expanded capacity for all. Be a better partner, parent, provider, and overall human being in every aspect of life.

So, how did Dave combine the world of Biology and Biohacking with Franchising?

In this episode, Erik dives in with Dave to discuss how he brought biohacking to the mainstream and made it accessible to everyone.

Topics Discussed in today's episode:

#Biohacking

#StrategicHiring

#Franchising

#MedicalFranchises

#NonMedicalFranchises

#BulletproofCoffee

and much more!

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQSFxnii9nm4p6ZFMy?si=dc5599b742044aae

Apple Podcasts: https://podcasts.apple.com/us/podcast/franchise-secrets-podcast/id1460276956

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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In this #FranchiseTribeSpotlight we are joined by Tribe Member, Ciaran Olsen.

Ciaran Grew up in Vancouver, Canada. He spent 7 years as a social worker working with male youth still spends a lot of time volunteering doing this. He loves to travel, has a new family with a baby girl, and is a Current owner of a Shack Shine with O2E Brands in Vancouver.

In this episode, we talk about how Ciaran navigates living abroad while running his franchise as an absentee owner.

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

You may be interested in my FREE Franchise Secrets Facebook Group. It's the largest and most helpful group in franchising. With over 2k members and growing daily, the conversations are super valuable with input from franchisors, franchisees, franchise consultants, franchise attorneys, vendors, and much more!

Join for FREE here: FranchiseSecretsGroup.com ⬅️

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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The Franchise Secrets Facebook Group has become a hub for helpful information for all things Franchising.

The feedback people get is honest, helpful, and from multiple perspectives. If you're not a part of the group, you need to be!

It's the largest and most helpful group in franchising. With over 2k members and growing daily, the conversations are super valuable with input from #franchisors, #franchisees, #franchiseconsultants, #franchiseattorneys, #vendors, and much more!

Today, Erik dives into some of the top questions submitted by group members!

Topics discussed in this episode:

#ProfitSharing

#Equity

#SemiAbsentee Ownership

#Absentee Ownership

#BusinessInsurance

and Much More!

Join for FREE here: FranchiseSecretsGroup.com ⬅️

Check out the 100+ Validation Questions To Ask Franchisees here:

https://www.franchisesecrets.com/validationquestions/

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQSFxnii9nm4p6ZFMy?si=dc5599b742044aae

Apple Podcasts: https://podcasts.apple.com/us/podcast/franchise-secrets-podcast/id1460276956

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Simply put: emerging brands have advantages and disadvantages. There are advantages for new franchisees in an emerging brand and there are also advantages for the #emerging #franchisors.

In this episode, Erik talks about those advantages from both perspectives. Join us next week for part 2 discussing the disadvantages of emerging brands!

The Franchise Secrets Facebook Group has become a hub for helpful information for all things Franchising.

The feedback people get is honest, helpful, and from multiple perspectives. If you're not a part of the group, you need to be!

It's the largest and most helpful group in franchising. With over 2k members and growing daily, the conversations are super valuable with input from franchisors, franchisees, franchise consultants, franchise attorneys, vendors, and much more!

Join for FREE here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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The Franchise Secrets Facebook Group has become a hub for helpful information for all things Franchising.

The feedback people get is honest, helpful, and from multiple perspectives. If you're not a part of the group, you need to be!

It's the largest and most helpful group in franchising. With over 2k members and growing daily, the conversations are super valuable with input from franchisors, franchisees, franchise consultants, franchise attorneys, vendors, and much more!

Today, Erik dives into some of the top questions submitted by group members!

Join for FREE here: FranchiseSecretsGroup.com ⬅️

Books mentioned in this episode:

"The Franchise E-Factor" by Greg Nathan

https://www.franchiserelationships.co...

"RocketFuel" by Gino Wickman

https://www.amazon.com/Rocket-Fuel-Es...

"Street Smart Franchising" by Joe Mathews

https://www.amazon.com/Street-Smart-F...

Check out the 100+ Validation Questions To Ask Franchisees here:

https://www.franchisesecrets.com/vali...

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Today I talk to JT Thiessen with Budget Blinds. A very well established brand that is absolutely crushing it with happy successful franchisees

JT said something that stopped me in my tracks:

"The 10th franchisee is different than the 210th franchisee"

It's true!

✔️ Their mindset is different

✔️ Their experience is different

✔️ They're a different buyer

It's important to understand this! When you're buying a franchise, you're obviously going to have a different experience depending on what kind of brand you buy, but you're also going to have a different experience whether you buy an emerging brand or an established brand.

As a brand grows, they inevitably start to delegate parts of the business so they can scale. For this reason, you may have a different experience than a franchisee who purchased the same brand with it was emerging.

You may:

-have less direct access to the founder

-have an onboarding process that looks different than what early franchisees experienced

-have access to vendors right away that early franchisees didn't have until later

-and more!

These are things to keep in mind when you're validating with Franchisees.

Let's dive in!

Looking to dive deeper into the world of franchising?

Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Don't forget to like and share this video! Check out our entire catalogue of episodes here: https://www.youtube.com/channel/UCGL_...

Subscribe so you never miss any content: http://www.youtube.com/channel/UCGL_D...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

#FranchiseTribeMastermind #FranchiseSecrets #Franchising #Franchisee #Franchisor #Franchise

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In this conversation, Cameron Herold gives some insane value about how to be the best COO for your business. 💪

This conversation was originally a session for the Franchise Tribe Mastermind (www.FranchiseTribe.com), but I wanted to release it publicly because Cameron always delivers so much value. Listeners of the Franchise Secrets Podcast will enjoy this conversation!

You may be interested in my FREE Franchise Secrets Facebook Group. It's the largest and most helpful group in franchising. With over 2k members and growing daily, the conversations are super valuable with input from franchisors, franchisees, franchise consultants, franchise attorneys, vendors, and much more!

Join for FREE here: FranchiseSecretsGroup.com ⬅️

I did a 90 minute franchise development deep-dive training for franchisors. Watch this webinar for free by filling out this short form:

https://form.jotform.com/213620509558154

Check out the 100+ Validation Questions To Ask Franchisees here:

https://www.franchisesecrets.com/validationquestions/

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQSFxnii9nm4p6ZFMy?si=dc5599b742044aae

Apple Podcasts: https://podcasts.apple.com/us/podcast/franchise-secrets-podcast/id1460276956

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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In this #FranchiseTribeSpotlight we are joined by Tribe Member, Chris Elmore.

Chris had a successful career in the marketing/advertising agency world as a creative director for 18 years prior to getting bit by the entrepreneurial bug. 8 years ago he bought his first of two #OrangeTheoryFitness locations with a friend that he still owns. He now co-owns the Tampa Bay region for one of the largest privately held private pay home care agencies in FL, Concierge Care. And most recently with partners has become an Area Developer for emerging child development franchise #KidStrong.

In this episode, we talk about how Chris got into franchising, his favorite guerrilla marketing tactics, and how to pick the best franchise for you.

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

You may be interested in my FREE Franchise Secrets Facebook Group. It's the largest and most helpful group in franchising. With over 2k members and growing daily, the conversations are super valuable with input from franchisors, franchisees, franchise consultants, franchise attorneys, vendors, and much more!

Join for FREE here: FranchiseSecretsGroup.com ⬅️

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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Let's face it, you most likely clicked on this video because you are interested in a career change, getting out of the corporate rat race, or are just interested in what it would take to own your own business.

Well, you've come to the right place!

Before I continue, I want you to know that I'm not a broker and have nothing to sell you.

I've been in franchising for over 20 years, owned and exited multiple brands, been a franchisee, franchisor, and consultant, all while helping over 1000 people find the right franchise for them.

In this episode, I share my top tips and tricks for buying a franchise---the do's and don'ts.

This video will take you on a deep-dive into the questions you should ask, red flags to look for, and pitfalls to avoid during the franchise buying process.

Buckle up! If you're on the road to purchasing a franchise, you'll want to have this episode saved as a guide!

Speaking of guides...You may be interested in my FREE Franchise Secrets Facebook Group. It's the largest and most helpful group in franchising. With over 2k members and growing daily, the conversations are super valuable with input from franchisors, franchisees, franchise consultants, franchise attorneys, vendors, and much more!

Join for FREE here: FranchiseSecretsGroup.com ⬅️

FREE RESOURCES mentioned in this episode:

I did a 90 minute franchise development deep-dive training for franchisors. Watch this webinar for free by filling out this short form:

https://form.jotform.com/213620509558154

Check out the 100+ Validation Questions To Ask Franchisees here:

https://www.franchisesecrets.com/validationquestions/

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQSFxnii9nm4p6ZFMy?si=dc5599b742044aae

Apple Podcasts: https://podcasts.apple.com/us/podcast/franchise-secrets-podcast/id1460276956

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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One thing successful franchisors all have in common?

A Killer Franchise Development Process! ⬅️

What is franchise development?

In short, it's the process that takes a buyer from discovery to signing on the dotted line as a franchisee.

I am contacted all the time from franchisors (both emerging and established) who are looking for an outside perspective on their franchise development process.

In this solo podcast, I give a framework for franchisors to follow, adapt, and build off of to springboard their franchise development process into a franchise selling machine.

Many franchisors have expressed interest in my brand new franchisor mastermind coming in 2022...In this group, we'll tackle topics just like this to grow, sharpen, and optimize our franchise systems.

If you're interested in a this resource for franchisors, make sure you get onto the interest list here:

https://form.jotform.com/213356704234148

FREE RESOURCES mentioned in this episode:

I did a 90 minute franchise development deep-dive training for franchisors. Watch this webinar for free by filling out this short form:

https://form.jotform.com/213620509558154

Check out the 100+ Validation Questions To Ask Franchisees here:

https://www.franchisesecrets.com/vali...

Looking to dive deeper into the world of franchising?

Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Don't forget to like and share this video! Check out our entire catalog of episodes here: https://www.youtube.com/channel/UCGL_...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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The reason I'm so passionate about masterminds is that I have personally experienced the rapid growth that can come from asking the right questions in the right rooms.

The bottom line is, masterminds give you access to people who are both where you want to be and where you have been. You're able to learn the right steps to take to accomplish your goals without having to make the mistakes that others have to achieve the same goals. In this way, you're able to shortcut the path to success because you can clearly define the steps you need to take to accomplish whatever it is you want to accomplish.

I've experienced people in my masterminds receive valuable advice from myself and other members that gave them a ROI 10 times what they paid to be in the group.

The hard obstacle to overcome is a negative mindset.

If you've never participated in masterminds, you're probably asking yourself these questions:

"Why in the world would I pay money to be in a group of of other _______________ (franchisees, franchisors, investors, etc.)"

"Why not put that amount of money somewhere else?"

"That sounds like a lot of money, how can I be sure I'll get a ROI?"

All of these are valid questions, but as someone who has seen the benefit of participating in masterminds, I decided to share my journey with you today! I hope you find it insightful!

The reason I launched the Franchise Tribe Mastermind for Franchisees (FranchiseTribe.com) and the brand new Franchisor Mastermind coming in January! (Get on the interest list here: https://form.jotform.com/213356704234148)

Never Stop Growing!

-Erik

Looking to dive deeper into the world of franchising?

Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQSFxnii9nm4p6ZFMy?si=dc5599b742044aae

Apple Podcasts: https://podcasts.apple.com/us/podcast/franchise-secrets-podcast/id1460276956

Don't forget to like and share this video! Check out our entire catalog of episodes here: https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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I get so many questions from franchisors in the Franchise Secrets Facebook Group (FranchiseSecretsGroup.com) and my private clients about Franchise Sales Organizations (aka FSOs):

➡️ "What is an FSO?"

➡️ "Should I use an FSO?"

➡️ "When is the right time to use an FSO?"

➡️ "What value does an FSO provide for Franchisors?"

➡️ "Will an FSO get me more leads?"

just to name a few...

My friend Ryan Zink is the Co-founder and CEO of Franchise FastLane the Nation’s largest franchise sale organization awarding nearly 1,500 franchise licenses a year. I had Ryan on the podcast to give some gold nuggets for franchisors.

In this episode, Ryan and I debunk myths about FSOs, answer common questions franchisors have about the when, why, and how of using FSOs, and provide some tips for franchise development that will save you time and money.

Looking to dive deeper into the world of franchising?

Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Don't forget to like and share this video! Check out our entire catalog of episodes here: https://www.youtube.com/channel/UCGL_...

We have 3 curated monthly memos geared specifically to franchisees, franchise buyers, and franchisors. You can sign up for the monthly memo here: https://forms.gle/c2eiKRbDEVpCCzmQ6

Subscribe so you never miss any content: http://www.youtube.com/channel/UCGL_D...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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In my 20 years of #franchising, there's always a ton of buzz about franchisees working with private equity.

For a lot of #franchisees, this is an unattainable dream. However, it's not an impossible thing to achieve.

Enter, David Schuck.

David is one of the largest multi-unit franchisees in #ClubPilates and has recently signed a large multi-unit, multi-regional franchise agreement with them.

In this episode, we talk primarily about how David went about working with Private Equity as a franchisee along with these topics:

-Starting out as a franchisee in @Liberty Tax

-How David got started with @Club Pilates

-How franchisees should network

-How to grow and scale

and MUCH MORE! (Including collecting Jordans and rock climbing Devil's Tower)

Looking to dive deeper into the world of franchising?

Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Don't forget to like and share this video! Check out our entire catalog of episodes here: https://www.youtube.com/channel/UCGL_...

We have 3 curated monthly memos geared specifically to franchisees, franchise buyers, and franchisors. You can sign up for the monthly memo here: https://forms.gle/c2eiKRbDEVpCCzmQ6

Subscribe so you never miss any content: http://www.youtube.com/channel/UCGL_D...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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What does it take to be a top franchisee?

I posted in the Franchise Secrets Facebook Group (FranchiseSecrets.com/Facebook) about what top franchisees do to get to the top.

The majority of the comments said "Just follow the system".

Is that true? Well, @Ryan Casey certainly didn't think so!

Ryan weighed in on the post and it was such a good response, I decided to bring him and a few more members of the Franchise Tribe Mastermind on to do a live video inside the Facebook Group.

Check out this great discussion!

Looking to dive deeper into the world of franchising?

Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQSFxnii9nm4p6ZFMy?si=dc5599b742044aae

Apple Podcasts: https://podcasts.apple.com/us/podcast/franchise-secrets-podcast/id1460276956

Don't forget to like and share this video! Check out our entire catalog of episodes here: https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA

Subscribe so you never miss any content: http://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA?sub_confirmation=1

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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People often get into franchising with hopes of having a semi-absentee business that can support their lifestyle without taking away time. But sometimes this dream ends up being nothing more than an empty promise, and the franchisee becomes a slave to working in his or her own company rather than working on its success!

Garrett Schmidt knows how important it is for entrepreneurs who want freedom from day-to-day responsibilities to open themselves up fully by becoming passive investors at some point down the road.

Looking to dive deeper into the world of franchising?

Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Don't forget to like and share this video! Check out our entire catalogue of episodes here: https://www.youtube.com/channel/UCGL_...

Subscribe so you never miss any content: http://www.youtube.com/channel/UCGL_D...

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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A quick-service restaurant or QSR is a popular choice for people who want to start their own business. But what makes them different from other franchises?

It's not often that we are joined by people in the QSR space of franchising. As many of you know, In my 20+ years of franchising, I've largely been in the service-based space.

Today we are joined by John Ramsay of Noodles & Company to talk all things food-franchise!

Who is John Ramsay?

"With over 28 years of experience in restaurant franchise sales and development, John Ramsay joined Noodles & Company in November of 2020 as the vice president of franchise sales. Prior to Noodles, John most recently held positions in franchise and restaurant growth efforts for Bruxie International and @Marco's Pizza Franchising. John’s successful career includes the growth of over 900 restaurants across all 50 states and 12 different countries. Having graduated from @Virginia Tech University with an architecture degree, his vast skillset came through during his early career positions in design, construction and real estate for brands such as @TGI Fridays and @Jack in the Box ."

Topics we hit in this episode:

-What makes the QSR space different from service based?

-Who makes a good QSR franchisee?

-What QSR brands are crushing it right now?

AND MUCH MORE!

Looking to dive deeper into the world of franchising?

Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQSFxnii9nm4p6ZFMy?si=dc5599b742044aae

Apple Podcasts: https://podcasts.apple.com/us/podcast/franchise-secrets-podcast/id1460276956

Don't forget to like and share this video! Check out our entire catalogue of episodes here: https://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA

We have 3 curated monthly memos geared specifically to franchisees, franchise buyers, and franchisors. You can sign up for the monthly memo here: https://forms.gle/c2eiKRbDEVpCCzmQ6

Subscribe so you never miss any content: http://www.youtube.com/channel/UCGL_DGqEd54pcu_zgOICdSA?sub_confirmation=1

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

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For #franchisebuyers, validation is a process that can make or break whether you sign on the dotted line of the franchise agreement.

Validation allows you to compare your expectations of a particular brand with the real-life experience of their current franchisees.

In part 2 of our podcasts on #validation, I go through some of the 100+ questions to ask franchisees before you buy a franchise. Not only do I give my commentary as to why these questions are incredibly important, but I'm giving you all 100+ questions for #FREE here:

FranchiseSecrets.com/Validation ⬅️

These are questions that I've learned in my 20+ years of #franchising that no one will teach you. If you want to validate successfully and ultimately find the brand that fits you and your lifestyle goals, this podcast is for you!

Question Categories:

-Background Questions

-Ownership Type

-Life As A #Franchisee

-#Sales, #Marketing & #LeadGeneration

-Performance

-Financial

-Relationship

-System & Support Training

-Staffing

-General Questions

-My Favorite Questions

-Final Questions

-Good Follow-Up Questions

If you haven't checked out episode 1 in this series, watch it here:

https://www.youtube.com/watch?v=rTjh2RygXJg

You can watch our full series on validation here:

https://www.youtube.com/watch?v=F274WYMLVYQ&list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T

Looking to dive deeper into the world of franchising?

Join the largest, most helpful Facebook group in franchising here: FranchiseSecretsGroup.com ⬅️

Growth is much easier when you're surrounded by like-minded, driven people. The Franchise Tribe Mastermind is full of successful Franchisees who are looking to shortcut the path to success and add value to other people while developing a tight-knit community along the way.

Sound like a good fit for you? Check out FranchiseTribe.com for more info!

Did you know you can listen to the Franchise Secrets Podcast your favorite platforms?

Spotify: https://open.spotify.com/show/4BpskQS...

Apple Podcasts: https://podcasts.apple.com/us/podcast...

Don't forget to like and share this video! Check out our entire catalogue of episodes here: https://www.youtube.com/channel/UCGL_...

Subscribe so you never miss any content: http://www.youtube.com/channel/UCGL_D...

Franchise Secrets is hosted by Erik Van Horn:

Erik is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

#FranchiseTribeMastermind #FranchiseSecrets #Franchising #Franchisee #Franchisor #Franchise #ErikVanHorn

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If you're interested in buying a #franchise, it's important to know all the facts about franchising before making your decision. Watch this video for some great tips on what you should do BEFORE buying a franchise!

In Part 1 of 2 podcasts on validation, I share my 6 must do's before you start #validation. Validation is a key step in the franchising process that can help you determine whether or not you should purchase a particular franchise.

These 6 tips are designed to help you better understand yourself as a buyer and how you can squeeze the most out of the validation process so you can make the best purchase decision possible.

Next week, I will release part 2 of this validation deep-dive:

100+ Validation Questions To Ask Franchisees ⬅️

I made a FREE PDF of these 100+ Questions available here:

FranchiseSecrets.com/Validation