Watch Time: Recent Episodes
Flex Media
Supercharged video marketing tips for the savvy small business owner and the modern mid-market professional. Watch Time will discuss hot topics in video marketing, interview professionals from the field, and deliver tips that you can start using today to improve your marketing and sales efforts using video. Hosted by Flex Media’s Kathie Taylor and Bill Baraona.
In this episode, Jess Adanich of creative agency DesignPod Studio and DesignPod Tactical is back to discuss branding and social media tips for public safety agencies.
Trade shows typically require a great investment of expense and time, but also come with great opportunity.
In this episode, we speak with Jess Adanich of creative agency DesignPod Studio. She offers some tips to make the most out of your conference experience for maximum results and ROI.
Demand generation is a marketing strategy that aims to generate interest in a product or service to attract new clients. It involves considering customer needs and how they align with company offerings to find ways to create awareness and attract quality leads.In this episode, we speak with Eric Richardson, the growth marketing manager at Qventus, a provider of healthcare operations automation systems. He discusses what you need to know to create an effective demand-generation strategy.
In this episode, we speak with Brandon Bunyak, a small business banking specialist, who shares best practices around cash flow and other financial aspects that owners need to consider.
Shooting photos and videos on a nice sunny day may seem ideal, but you may be surprised that an overcast day works even better. In this episode, we’ll discuss best practices for capturing content outdoors.
Let’s face it; writing isn’t easy. However, it’s something all of us have to do in our daily life from emails to sales proposals to marketing materials. We’ve all seen how poor writing can negatively reflect on a brand, so it’s important to make a good impression. While mastering writing can take years of practice, here are three quick tips that can make your writing sound more professional today!
Jessica Adanich of creative agency DesignPod Studio is back for a second episode! This time, she discusses marketing tips for tactical and public safety brands. If this is your market segment, you don’t want to miss this.
In this episode, we interview Jessica Adanich of creative agency DesignPod Studio. She provides some great advice on branding and why it’s important for businesses of any size.
If you’re a company that offers products and services to the public safety sector, it’s important to identify the different pain points and needs of each persona rather than looping military, law enforcement and other professionals all together. The more targeted you get, the more successful you will be. With our backgrounds and work in public safety, we share three personas you’ll want to consider in your marketing in this episode.
When you're planning for a video, it's easy to just focus on the immediate topic or need. But it's important to consider what else you may be able to capture or create from your shoot in terms of mini clips and more to really maximize your time and money. Listen to this episode to learn more about how you can expand your use of your video shoot and footage.
Working with influencers is a popular marketing tactic, providing an opportunity to share your product or service with additional audiences. However, knowing how to find and work with influencers can be confusing. If your brand is considering introducing influencer marketing, you don't want to miss this episode with Matthew Thornicroft, Communications Manager at Pierre's Ice Cream. He shares best practices and examples from his experience that can help inspire your company's marketing strategy too.
If you’re a nonprofit, it can be hard to know where you should be spending your limited time and marketing dollars. To add some clarity, we spoke with Belle Mercurio, Marketing & Communications Manager at Engage! Cleveland. Engage! Cleveland is a community engagement organization focused on young professionals, emerging talent and business/community leaders who are passionate about making Cleveland a top destination for the next generation. Belle shares some insight that other nonprofits can use on how to think about their marketing strategy and resources.
Amy Mucha, Owner and Chief Pop Artist at Daisy Pops, is back chatting with our own Bill Baraona. In this episode, they discuss entrepreneurship, from starting a business to keeping it growing, as well as their experience going through the Goldman Sachs 10,000 Small Businesses program and why you should consider it too.
Business owners know how important it is to retain and attract new customers, but with so many digital and traditional marketing options, how do you make sure you're choosing the right tactic to ensure your message stands out and reaches your target audience?
In this episode we speak with Amy Mucha, Owner and Chief Pop Artist at Daisy Pops to learn how this math teacher turned cake pop entrepreneur has been able to grow her followers and business with marketing.
We continue our conversation with Jim Cermak, host of Trade Show University podcast, about how to make conferences more effective for your company.
Jim Cermak, host of Trade Show University podcast is back with more secrets to make conferences more effective for your company. Listen to this episode for his Roadmap to Trade Show Success.
It’s 2024 and it’s no secret that there’s more video content out there than ever before. With so much saturation, how do you cut through the noise and give your videos the chance to stand out? Listen to this episode in which we describe 4 characteristics to keep in mind when you’re mapping out your video strategy.
We’ve talked about them before (and we’re sure we will again) but buyer personas are critical for refining your messaging and sales. Still, we know that many marketing teams get pushback when they try to narrow their target audience down from “everyone.” Here are some tips on how you can explain why developing buyer personas can actually make your sales strategy more effective.
If you're wondering if you should hire a professional videographer or create your own content, you're not alone. Actually, the answer isn't so black and white. Listen to this episode to learn how a healthy video strategy uses a mix of both.
In this episode, Flex Media’s Bill Baraona continues the conversation with website design expert Adam Corrao of Glass Pixel Creative (from episode 65 on Website Basics) to discuss common website misconceptions and how to overcome them.
In the digital age, your website is like your storefront. It’s typically the first place people go to learn about what you do and how you do it, as well as to assess your credibility. In this episode, Flex Media’s Bill Baraona sits down with website design expert Adam Corrao of Glass Pixel Creative to discuss the basics of getting your website off the ground. Whether you’re a small business or a marketer at a larger company, you won’t want to miss these tips.
You've got your product/service messaging down on paper, but what about when it comes to how your representatives and set will look when it comes time to record? In this episode, Megan Hurley of Style Counsel discusses how wardrobe, hair/makeup and set dressing can make a difference in the look and feel of your videos.
In this third and final part of our series on user-generated content, Flex Media's Bill Baraona and Josh Lawhorn wrap up with some advice for video production and post-production.
In the second of our three-part series, Flex Media's Bill Baraona and Josh Lawhorn discuss user-generated content. Like most things, producing regular content is easier when you take time to plan. Listen to catch some practical pre-production tips.
In the first of our three part series, Flex Media's Bill Baraona and Josh Lawhorn discuss user generated content. Tune in to learn why your business should be generating some of its own content, and subscribe so you don't miss the next two episodes that will cover how to go about planning and producing it.
Flex Media's Bill Baraona and Liz Ward discuss how considering aspects such as shooting location and music selection can make a huge difference in your audio and impact the overall quality of your video.
With tradeshows, digital campaigns, website launches, social media and more, how can small marketing teams keep up with increasing responsibilities while supporting their sales teams and helping companies stay competitive? Since we know many of our listeners are feeling this pressure, we brought in the ASG (a Cleveland-based manufacturing company) team of two to discuss how they divide and conquer to lead their company to success. Hear more from Senior Marketing Manager Kelly Samardak and Digital Marketing Specialist Katherine Simmons in this episode.
While you may know the Flex Media team for our corporate video work, we also have experience with documentaries. On this episode, Josh Lawhorn and Kathie Taylor discuss how organizations can benefit from documentaries through the power of storytelling and bring attention to their cause.
In the world of content creation, video length is perhaps the most misunderstood aspect. Many businesses often find themselves at a crossroads, wondering whether their videos should be shorter for higher engagement or longer to provide more in-depth information. But the truth is, there's no one-size-fits-all answer. The ideal video length depends on various factors, including your target audience, the nature of your content, and your platform. In this episode, the Flex Media team helps dispel the misconceptions about video length, debunk common myths and offer insights.
Video involves a creative process. Like all creative endeavors, sometimes it can be difficult to think of topics, different shots or other elements that could make your video more engaging. Whether you’re creating your first video or looking to switch up what you’ve been doing, and whether you’re working with a video production team or doing some DIY, staying inspired is important to creating effective content. In this episode of Watch Time, Flex Media’s Josh Lawhorn and Bill Baraona discuss where they find inspiration to hopefully encourage you to discover and document great video ideas too! Check it out.
Sometimes clients will ask us to deliver their raw footage on a flash or hard drive, thinking their team may want to use it for something else. While we're happy to provide this, we often find that there is confusion about what it takes to work with raw footage and what customers are really getting into. In this episode of Watch Time, Flex Media’s Josh Lawhorn and Bill Baraona discuss what to expect when you receive raw footage from your video production company and what resources it will take to "make the soup" as Josh explains. Check it out and share your additional questions with us below!
People don’t always think about using video in recruiting efforts but it can be a key tool in helping to market to potential applicants by showcasing aspects of your team and organization’s culture. In this episode of Watch Time, Flex Media’s Kathie Taylor and Bill Baraona discuss how recruitment videos are essential to attract the ideal candidates for your test. With our team’s backgrounds in the law enforcement and military sectors, we can not only create professional videos for public safety clients, police agencies, fire departments, EMS and industry manufacturers and service providers, but also ensure we’re telling the right story to maximize your video’s effectiveness. Check out this episode and find out more about how we can assist with your recruitment efforts.
Whether you’re a business owner or marketer, you’ve probably had the experience of having a videographer show up to gather B-roll of an event, a new product or your facilities, figuring they would just grab what they could and the footage could be turned into something later. However, this approach doesn’t always foster the best results. Maybe you find that you’re missing something important or the video doesn’t look quite how you wanted it to. In this episode of Watch Time, Flex Media’s Kathie Taylor and Bill Baraona discuss why planning, again, is crucial for getting quality shots that fit your brand and tell the story you’re looking to share.
You may have considered using video in your sales and marketing, but video actually has many uses for internal communications within your company as well. In this episode of Watch Time, Flex Media’s Kathie Taylor and Bill Baraona discuss how video can be used to onboard new employees, train staff on products and procedures and much more to streamline your internal communications. Watch or listen to learn more!
With the advent of AI tools such as Chat GPT, some companies are considering handing over their writing from humans to robots. But is this really the best decision for your business? In this episode of Watch Time, Flex Media’s Kathie Taylor talks with Laurel Wilder, a communications consultant and former senior director of marketing and communications at College Now, to discuss when to use AI as a tool for your messaging and when hiring a professional writer will help maximize your content's effectiveness. Laurel Wilder on LinkedIn: / laurelwilder
So you’re ready to dive into social media, video, email, or other marketing. Have you taken a moment to consider whom you’re talking to? Think it’s everyone? Think again before throwing away precious marketing dollars.
In this episode of Watch Time, Flex Media’s producer Kathie Taylor talks with Allison Halco, Vice President of Neighborhood Marketing for Cleveland Neighborhood Progress, which works to revitalize Cleveland neighborhoods by strengthening the community development ecosystem. Listen to learn about the importance of knowing your audience before you start any marketing campaign to maximize its effectiveness. We also discuss why you should hire a professional content creator when you can rely on AI, and when you really need an expert to deliver your message to be successful.
Connect with Cleveland NP and Allison: www.clevelandnp.org
Connect on LinkedIn: www.linkedin.com/in/allisonhalco/
Connect with Flex Media: info@flexmediacle.com
To watch the video version of our podcast check out www.Flexmediacle.com/watchtime
Do you see a need for a product or service in your area of expertise? Not sure how to make the leap from what you’re doing now to turn your vision into a viable business endeavor?
In this episode of Watch Time, Flex Media’s Bill Baraona talks with Ryan Allen of Zero9 Solutions, which designs and produces gear solutions for law enforcement, military, and other safety forces. After serving nearly 30 years in law enforcement, Ryan saw a need for better duty gear. Here’s how he turned his passion into a side gig and finally into a national product offering that’s continued to grow every year. Listen to learn how to take the business in your basement into something bigger based on market need, customer feedback, traditional marketing, online marketing, word of mouth, and more.
Connect with Zero9 Solutions: https://www.zero9solutions.com
Connect with Zero9 on LinkedIn: https://www.linkedin.com/in/ryan-allen-57b146233/
Connect with Zero9 on Instagram: @zero9holsters
Connect with Zero9 on Facebook: https://www.facebook.com/zero9holsters/
Connect with Flex Media: info@flexmediacle.com
To watch the video version of our podcast check out www.Flexmediacle.com/watchtime
Starting a business is full of challenges. It can be hard to know where to start with your online presence and marketing. This often leads business owners stuck without knowing where to begin.
In this episode of Watch Time, Flex Media’s Bill Baraona talks with Tim Eliopoulos, owner of Delta Strategic, which specializes in wholesale firearms and accessories. Tim launched his business after more than a decade in law enforcement. He discusses that while confusion around marketing can be paralyzing for new business owners, “You gotta do it, just get in and start moving.” Tim and Bill talk about how Tim grew his business from the first steps of starting a website through trial and error in his social media channels without any previous experience in marketing, hoping to inspire you to do the same! Learn some tips and tricks while accepting that done is better than perfect.
Connect with Delta Strategic: www.deltastrategicfirearms.com
www.linkedin.com/in/eliopoulos/ on LinkedIn
@deltastrategicstipping on Instagram
www.facebook.com/deltastrategic on Facebook
Connect with Flex Media: info@flexmediacle.com
To watch the video version of our podcast check out www.Flexmediacle.com/watchtime
Join Kathie Taylor and Bill Baraona in this episode of Watch Time presented by Flex Media as they talk with Meg Corso, Business Growth Strategist, at her company Exclusively BA. Her team’s unique approach to traditional advertising ensures successful partnerships, brand loyalty, positive experiences, and community development. Are you a small business that is looking to improve your social media presence? Maybe you aren’t even sure where to start. Tune in to learn how an authentic, helpful, personable approach can be effective for engaging with your audience on social media and in doing business in general. Don’t miss the practical advice Meg offers for companies of any size in this episode!
Connect with Exclusively BA: www.exclusivelyba.com
Exclusively BA’s LinkedIn https://www.linkedin.com/company/exclusively-ba/
@exclusivelyba on Instagram
Exclusively BA's on Facebook https://www.facebook.com/exclusivelyba
Connect with Flex Media: info@flexmediacle.com
To watch the video version of our podcast check out www.Flexmediacle.com/watchtime
Join Kathie Taylor and Bill Baraona in this episode of Watch Time presented by Flex Media as they discuss some key findings from Wistia's 2023 State of the Video report and why those findings are important to your video marketing strategy. You will discover some essential statistics and trends shaping video strategy this year, including the best practices for creating engaging content.
Kathie and Bill explore the popular distribution channels of 2023, such as Instagram and TikTok, and offer actionable insights on how to leverage them effectively. Drawing from their experiences at Flex Media, they share unique perspectives and findings to help you enhance your audience engagement and optimize your content strategy. Tune in to stay ahead of the curve and take your videos to the next level.
To download and check out the full 2023 Wistia State of the Video Report, check out this link - https://wistia.com/about/state-of-video
To watch the video version of our podcast check out www.Flexmediacle.com/watchtime
In this episode of Watch Time presented by Flex Media, hosts Kathie Taylor and Bill Baraona dive into the topic of why a production company might need multiple cameras and operators to produce a video. They discuss the common misconceptions, advantages, and situations where having one versus two cameras can make a significant difference. Whether you're a professional in the video field or someone interested in purchasing video services, this episode provides valuable insights into the reasons behind the need for multiple cameras at your next production.
In this episode of Watch Time, the Flex Media Team sits down with Dom Mann, owner of DM Productions, to dive into the world of short-form, medium-form, and long-form video content. Join us as we explore the misconceptions surrounding videos as a solution, the importance of aligning content with your business objectives, and how different video formats can be leveraged to achieve your goals.
Gain valuable insights into when and how companies should utilize each type of video content to drive engagement, build brand awareness, and convert viewers into loyal customers. Don't miss this conversation that will transform your approach to video marketing.
Connect with Dom:
DM Productions - https://www.dm.productions/
Dom's Instagram - https://www.instagram.com/thedommann/
Dom's LinkedIn - https://www.linkedin.com/in/thedommann/
In this episode of Watch Time presented by Flex Media, we welcome back Roman Soyko, owner and real estate developer at RS Professional Homes. Roman shares with us how he was able to use marketing, thought leadership and video to establish himself as an authority in his space. He talks about how he got into podcasting, social media, and created a course on real estate investing. Roman also discusses how he leverages Instagram and Facebook to find and sell properties, and how his business has changed over the years. Tune in to learn from his experience and insights.
If you want to hear our last conversation with Roman, check out Episode #15 of Watch Time - https://watchtime.podbean.com/e/using-video-to-build-a-brand-in-real-estate-investing-episode-15/
Links from the Show:
White Board Finance (Marko) - https://whiteboardfinance.com/
Connect with Roman:
RS Professional Homes - https://www.rsprohomes.com/
Roman's Empire Academy - https://roman-empire-academy.teachable.com/?preview=logged_out
Roman's Podcast - https://buildingromansempirepodcast.buzzsprout.com/
Roman's Instagram - https://www.instagram.com/romanempire.cle/?hl=en
Lights, camera, action... and then what? In this episode of Watch Time, our host Bill Baraona interviews Josh Lawhorn, Lead Cinematographer and Editor at Flex Media again and we explore the often-overlooked world of the video post-production process so you can better understand what to expect when working with a video production professional. We know that many viewers hire professionals to create their video content, but they don't always understand the editing process, what goes on behind the scenes, why some projects cost more than others, and why editing can sometimes be a time-consuming task.
We'll cover everything from how an editor starts and finishes their workflow to using video templates, and why some projects require special equipment and software. By the end of the episode, you'll have a better understanding of how the editing process works and why it can often be a time-consuming task. This knowledge will not only help you work better with your video production professional but also give you a greater appreciation for the time and effort that goes into creating a quality video.
Josh Lawhorn's LinkedIn - https://www.linkedin.com/in/joshua-lawhorn-a8348a191/
Josh Lawhorn's Instagram - https://www.instagram.com/joshuamlawhorn/
Flex Media's Team Page - https://flexmediacle.com/about-us
To watch the video version of our podcast check out Flexmediacle.com/watchtime
In this episode of Watch Time, our host Bill Baraona interviews Josh Lawhorn, Lead Cinematographer and Editor at Flex Media, to explore the video production process when working with a video marketing company. Josh shares his experiences and insights gained from his role as a main point person in the field. From staging equipment to capturing interviews and footage, this episode covers the basics of the production process, offering listeners a behind-the-scenes look at working with a video production company. This is a great episode to understand better what to expect before your production team arrives on site. Josh also gives excellent insight and considerations when picking locations for capturing interviews and b-roll. If you are in the process of hiring a video production professional for the first time or are looking to hire a company again this is a must listen to episode that will get you prepared before your team arrives on site.
Josh Lawhorn's LinkedIn - https://www.linkedin.com/in/joshua-lawhorn-a8348a191/
Josh Lawhorn's Instagram - https://www.instagram.com/joshuamlawhorn/
Flex Media's Team Page - https://flexmediacle.com/about-us
To watch the video version of our podcast check out Flexmediacle.com/watchtime
In this episode of Watch Time, host Bill Baraona and our returning special guest Najada Davis discuss the wide range of pricing in video production. They explore why some video services cost more than others and how to determine how much your next production could cost. Najada shares insights from his experience running his own video production company, and working with other production companies, and companies in the film industry. Tune in to learn how video production and film industry professionals determine price so you can be more informed the next time you hire a pro to work on your video project.
To watch the video version of our podcast check out Flexmediacle.com/watchtime
In this episode of Watch Time, special guest Najada Davis shares his expertise on lighting and its role in telling a compelling story. This is a must-watch episode for anyone unsure of the role lighting plays in the video production process and who wants to understand better how it is an essential tool for storytellers.
As Najada explains, the importance of lighting in video production goes beyond simply illuminating the subject. Lighting can help shape the tone and mood of the video, and can even influence how the audience perceives the subject. In order to create high-quality video content that is consumable and presents the brand in the best possible light, it's essential to invest in the proper lighting equipment and expertise.
Najada and host Bill Baroana will also break down the common questions and misconceptions around the role of lighting in video production, and provide practical tips and tricks for achieving a professional look and feel in your own videos.
Whether you're new to video production, trying to gain more insight prior to highering a professional, or looking to take your DIY content to the next level, this episode of Watch Time is a must-listen for anyone interested in the power of lighting in visual storytelling.
To watch the video version of our podcast check out Flexmediacle.com/watchtime
In this episode of Watch Time, Kathie Taylor and Bill Baraona discuss why video doesn't have to be as expensive as you might think. While past episodes have explored why video can be costly, Kathie and Bill explain that there are options for creating high-quality video content without breaking the bank. They discuss DIY videos and offer tips on using your phone, a tripod, and affordable microphones to improve the quality of your videos. They also suggest filming a series of videos in a studio like theirs, where the equipment is already on-site, and it doesn't require as much staff to set up. They discuss the versatility of a studio setting, which allows for customizable backdrops and stock footage or personal photographs if you are looking for ways to create cost-effective video content for your business then you won't want to miss this episode!
To watch the video version of our podcast check out Flexmediacle.com/watchtime
In this episode, Bill and Kathie discuss the top three fears that businesses have when it comes to creating video content. Whether it's the fear of being on camera, the fear of not having enough resources, or the fear of not getting a return on investment, these concerns can hold businesses back from taking advantage of the powerful tool that is video.
But fear not! Bill and Kathie share their insights and tips for overcoming these fears and creating compelling video content that resonates with your audience. From finding the right video production team to crafting engaging scripts, they provide practical advice that can help any business get started with video marketing.
So sit back, relax, and get ready to conquer your fears and take your business to the next level with video.
To watch the video version of our podcast check out Flexmediacle.com/watchtime
Are you curious about what goes into creating a video? Have you ever thought about working with a video production or video marketing company, but don't know where to start? In this episode of Watch Time, we explore the video creation process and what to expect when working with a company like Flex Media.
From the initial discovery meeting to the final delivery and implementation, we'll guide you through each step of the process. Join us as we explore video strategy, pre-production, on-site production, post-production, and more. Whether this is your first time navigating the video creation process or you've worked with a video marketing company before, we'll show you how Flex Media handles each stage to ensure you know what to expect the next time your company creates a video.
In this episode, we sit down with Jim Cermak, founder of Trade Show University, to discuss how exhibitors and show organizers can maximize their ROI at trade shows through effective video marketing.
With over 30 years of experience in planning and exhibiting at trade shows, Jim knows the ins and outs of this powerful marketing tool. He'll be discussing the common mistakes companies make when investing in trade show marekting and how to avoid leaving money on the table. Jim will also be sharing his tips for creating attention-grabbing videos that not only draw in attendees, but also effectively convey your messaging.
If you're looking to up your game at trade shows and see a better return on investment, this episode is a must-listen. Tune in to learn from Jim's wealth of experience and expertise in the trade show industry.
Links from the Show:
Trade Show University - https://tradeshowu.biz
Trade Show U LinkedIn - https://www.linkedin.com/company/trade-show-university-podcast/
Jim's LinkedIn - https://www.linkedin.com/in/jimcermak/
TradeShowTips #TradeShowMarketing #VideoMarketing #Videostrategy
Join us on The Dark Side of Marketing as we delve into the world of demand generation and dark social, two marketing tactics that are trending in the digital world. Our expert guests, Patrick and Vanessa Zangardi of Zangardi Studios, share their insights and experiences with these indirect marketing strategies that focus on offering valuable content to drive long-term demand. They explain the difference between lead generation and demand generation, and how to create valuable native content for various social media platforms to reach your target audience. Learn about the impact of video content on these strategies, and how to create a smart marketing strategy that drives business growth. Tune in to this informative podcast to gain valuable knowledge about the dark side of marketing.
Links from the Episode:
Zangardi Studio - https://zangardi.com/
Vanessa Zangardi - https://www.linkedin.com/in/vanessazangardi/
Patrick Zangardi - https://www.linkedin.com/in/patrickzangardi/
To watch the video version of the podcast or send us your questions, visit https://flexmediacle.com/watchtime
In this episode of Watch Time, we discuss what video marketing actually is by breaking down the article that our co-host Bill Baraona wrote for Videomaker Magazine called "Video Marketing: What, Why, and How." Many of you have probably heard the term used by numerous people but what does video marketing mean and how can you start implementing it into your content today to see better results the next time you create a video? Answers to these questions and more in episode 33 of Watch Time, so sit back, grab a cup a coffee and let Kathie Taylor and Bill Baraona help you level up with the power of video!
Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.
Bill's Videomaker Article: https://www.videomaker.com/how-to/profitmaking/video-marketing-what-why-and-how/
Flex Media's Instagram: https://www.instagram.com/flexmediacle/
In this episode of Watch Time, we talk with Brian Butkowski, founder and principle brand strategist at Bomb Image. Brian shares with us how he creates DIY video content for his brand, and how it has helped him grow his network while promoting his clients. Brian also shares with us the importance of building a brand that people know, like, and trust and how video has played a role in him being able to do that. As a bonus Brian also shared with us his experience with Clubhouse and how he has been able to grow his knowledge and connections from being and early adopter of the platform.
To get the links from the show, an overview, and to learn more about Brian Butkowski make sure to check out the show notes page. Tell us what you want to hear us discuss on an upcoming episode.
Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram. To check out past episodes and the show notes page check out https://www.flexmediacle.com/episode-32/
In this episode of Watch Time, we sit down again with Jim Cermak, host of the Trade Show University Podcast, and discuss the future of events now that some COVID19 restrictions are starting to get lifted. We asked Jim how video's role has changed in virtual events since the beginning of the Pandemic in March 2020 up until now. Jim also gave us a great overview of some of the platforms and strategies being used by some the top dogs in the trade show world today. Make sure to stick around until the end to get Jim's predictions on the future of trade shows and how long you can expect to see virtual events. Grab a notebook, a cut a coffee, and get ready to get your PHD in trade show ROI from the master of trade show marketing, Jim Cermak!
To get the links from the show, an overview, and to learn more about Jim Cermak make sure to check out the show notes page. Tell us what you want to hear us discuss on an upcoming episode.
Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram. To check out past episodes and the show notes page check out https://www.flexmediacle.com/watch-time-blog/
What video tactics should you invest in? What trends are going to help you make better videos? What actually works when it comes to creating videos in 2021? These are some of the many questions we get asked by our clients, and probably some of the same question you have right now too. Luckily, Wistia released their 2021 State of Video Report to the public which gives us the data we need to answer those questions.
Wistia is a 3rd party video platform that is used by companies and organization around the world to host videos and track data on the backend for its consumers. With over 44 million videos on their platform, Wistia was able to pull data from the last five years to look at what is trending in video marketing.
Join Kathie and Bill in this episode of Watch Time as they dissect Wistia's report and explain what the data means and how you can leverage it to make better videos and get better results. If you're listening at home or work, Grab your notebooks, download Wistia's State of Video Report, and let's unpack all of this valuable information!
Still have questions on today episode? Is there something you want us to discuss on a future episode of Watch Time?
Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.
In this episode of Watch Time, we interview John Vlach, Creative Service Director for Rock the House, in Cleveland Ohio, and podcast host of The Post Show. We will be discussing video editing for beginners, and some of John's tips and tricks for editing videos for use on social media. John will also fills us in on some of the social media videos he created for Rock the House and what made them successful. Tell us what you want to hear us discuss on an upcoming episode.
Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.
In this episode of Watch Time, we discuss what changes we have seen in the video marketing and video production world in 2020. We will touch on how COVID19 has played a role in advancing the use of video for businesses, what new technology and trends have developed, and what we personally have observed at Flex Media with our clients. Make sure to stick around until the end because we will wrap things up with discussing where we see video marketing going in 2021 and into a post pandemic world. Tell us what you want to hear us discuss on an upcoming episode.
Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.
We are back! We didn't mean to leave the podcast on a cliffhanger. We became really busy at Flex Media and had to press pause on the podcast for a little bit but we are back at it again and bringing you season two of Watch Time.
In this episode of Watch Time, we discuss what goes into creating a video and how we determine pricing for some of our projects. We also discuss some common misconceptions when it comes to time and cost when working with a video producer or video marketer. Part #2 where we take you from production to implementation, and talk about final pricing. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Instagram.
In this episode of Watch Time, we discuss what goes into creating a video and how we determine pricing for some of our projects. We also discuss some common misconceptions when it comes to time and cost when working with a video producer or video marketer. This is Part #1 of a two part series, in this part we will take you from strategy all the way to production. Be sure to listen next week for Part #2 where we take you from production to implementation, and talk about final pricing. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we interview Meaghan Earley, Marketing and Communications Manager, Fat Heads Brewery, in Cleveland Ohio. We will be discussing large marketing strategies and tactics used by Fat Heads and how they can apply to small businesses. Meaghan also talks about her experience as a small business owner prior to working for Fat Heads, and how she is able to use what she learned in her current position. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we discuss Donald Miller's book Building a Storybrand and how we plan to use his seven principles to help improve our videos, website, and marketing materials. We will discuss each of the seven principles in his framework and tell you what we learned after reading the book. We highly encourage you to check out the book and try to apply all of the concepts to your companies marketing strategy. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we discuss how you can start using video to sell remotely using email and Zoom. We will talk about some of the strategy and production tactics you need to consider when creating your own content. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we interview Jim Cermak, Host of The Trade Show University Podcast. We had the opportunity to sit down with Jim and discuss how you should lay out a virtual events, some platforms to consider using, and what you can do if you attend a virtual event to get the most out of your experience. Jim also gives you some out of the box marketing ideas on how to get more attendees and sponsorships for your next virtual event. Make sure to stick around until the end to check out the special offer Jim has for our audience to help you plan your next in person or virtual event. For links from this episode check out the show notes. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Facebook, LinkedIn, or Instagram.
In this episode of Watch Time, we discuss the difference between a video marketing agency and video production company. We will talk about what each one does, how they are similar, and how they are different. If you aren't sure which type of professional is right for you, then you'll want to check out this episode. Make sure to visit our show notes page for more information and links from this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we interview Patrick Zangardi, President of Zangardi Studio. We had the opportunity to sit down with Patrick and discuss how to repurpose videos that you currently have and how to turn them into other forms of digital marketing content. Patrick talks about the difference between marketing and branding, as well as how you can get more MPG (Marketing Miles Per Gallon) out of your current content. Make sure to stick around until the end to check out the special offer Patrick has for our audience so that you can get your content on track and planned out. For links from this episode check out the show notes. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Facebook, LinkedIn, or Instagram.
In this episode of Watch Time, we discuss Hootsuite's social media quarter three report and how COVID19 has changed video is a big way. We will talk about why these stats are important and how they affect the content you will be creating for the rest of 2020. We will discuss consumer behavior during April, May, and June 2020 and how it affects your video marketing. Make sure to check out the show notes to download the graphics from we discuss from the report and a link to the full report from Hootsuite. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we discuss how you can start using Zoom to create different types of video content for your business. We will touch on why it's a great tool for content creation as well as different types of videos you can start creating today. Stick around until the end so you can learn how to start generating more leads and closing more sales with Zoom. Make sure to check out the show notes to get all the links to everything we discuss in this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we talk about three areas you should focus on if you want to look better and be more memorable on your next Zoom call. Make sure to stick around until the end to get four additional pro tips that will help you stand out from your competition. If you are trying to find a way to connect with your customers remotely then you'll want to check out this episode. Make sure to check out the show notes to get all the links to everything we discuss in this episode. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we talk about how to get started using a video strategy for your next marketing or social media video. We will break down the 5 key components that we believe should be in every video no matter how simple or complex your content is. If you want to learn how to create videos that will help you generate leads and make more sales then you'll want to check out this episode! Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we interview Roman Soyko, real estate investor, and CEO of RS Professional Homes. We had the opportunity to sit down and talk with Roman and discuss how he uses video in his marketing strategy to sell more homes and connect with other sellers to find new deals. Roman tells us which social media platforms and content has been most effective for him and how you can step up your social media game today in order to start growing tomorrow. For links from this episode check out our blog. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.
In this episode of Watch Time, we interview video creator Nathan Rafter, who runs a video marketing agency in southern Florida. Nathan has years of experience producing videos and helping clients create social media and television ads that drive sales and convert viewers into customers. We had the opportunity to sit down and talk with Nathan about the GoPro camera setup he uses for creating marketing videos. Nathan tells us how for around $500 you can have professional videos setup up that will meet most of your needs when creating your marketing videos. For links from this episode check out our blog. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.
In this episode of Watch Time, we interview Ashley Basile Oeken, President of Engage! Cleveland. Engage Cleveland is a community engagement organization for young professionals and business/community leaders who are passionate about making Cleveland a lasting home for the next generation. We discuss how Ashley and her team market their events and services to Millennials and Gen Z. Ashley also talks about the differences between both generations and why it is important when it comes to marketing. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.
In this episode of Watch Time, we talk about things you need to consider before you press record when creating videos for social media. We will talk about the importance of a video strategy, scriptwriting, and individual considerations by social media platform. If you want to learn how to increase the success of the next video you create then this is the episode for you.
We will be turning this information into a free video course in the future. If you would like access to the video as soon as it's complete then make sure to subscribe to our newsletter Flexology.
Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
Links from the episode:
– Ben Amos' Youtube Video "How to Make Square Videos with Captions."
–HubSpot - How to Create a Detailed Buyers Persona for your Business.
In this episode of Watch Time, we interview Valerie Garrett, Flex Media's cinematographer and editor. We discuss how Val got into video production and some tips on how to get smoother and more professional-looking video with your cell phone. Val also goes in-depth for our listeners on lighting, colors, and different ways to compose shots. Make sure to check out Val's website and social media for more video inspiration as you follow her on her filmmaking journey. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.
In this episode of Watch Time, we interview Mark Nylander, Senior Marketing Advisor with 360 Marketing LLC. Mark specializes in crisis communication and discusses with us the best marketing practices companies should consider when they reopen their business in the coming months. Mark takes a deep dive and talks about what type of messaging businesses need to be creating for their customers and staff prior to starting back up. Mark wrote a blog recently on the topic, "Communication Tips During the COVID-19 Crisis," which you can check out at 360mktgllc.com. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.
In this episode of Watch Time, we interview Marko Zlatic, Financial YouTuber with the channel Whiteboard Finance. We discuss how Marko started his YouTube channel and was able to grow it to over 300K subscribers. Marko also gives our listeners some tips on starting and growing their own channels. If you're interested in learning more about how to start and grow a YouTube channel, Marko is starting his own how-to course. Sign up for more information about Marko's course here. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.
On this Bonus episode of Watch Time, Bill Baraona talks about two updates made to Instagram TV (IGTV) by Facebook which took effect at the beginning of April 2020. These updates will change some of the information discussed in episode #8 "How to Get Started with Instagram TV." Make sure to check out this short bonus episode and learn how you can start using the new update to grow your IGTV channel. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.
In this episode of Watch Time, we give an overview of how to start an Instagram TV (IGTV) channel for your business. We will discuss where to find IGTV in the Instagram app, how to engage with users, and how to start growing a following. Don't worry about taking notes, we created a blog on the topic with all of the information we discussed in the podcast, How to Post to IGTV: A Guide for Businesses. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.
In this episode of Watch Time, we interview Meaghan Earley, Marketing and Communications Manager, Fat Heads Brewery, in Cleveland Ohio. We discuss how Fat Heads had to change their message and services due to a mandatory shutdown of all restaurants and bars in Ohio as a result of the Coronavirus. Meaghan also gives our listeners some advice and how to work with their brand, customers, and marketing in a rapidly changing situation such as a crisis. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.
In this episode of Watch Time, we interview live video expert Wade Clark, who works for BoxCast and is part-owner of Bumble Media in Cleveland Ohio. We discuss live streaming basics and how to get started with live video. Wade also gives our listeners some free and paid resources they can start using today to step up their live productions. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests.
In this episode of Watch Time (Happy Hour Edition), we interview Pete Baka, Owner of 360 Marketing, and talk about the importance of consistent messaging and branding in your marketing strategy. We will also discuss Pete's proprietary 4D Marketing Process and how 360 Marketing specializes in helping marketing teams of one. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests.
In this episode of Watch Time, we will give you some resources you can use if you have downtime or are working from home to help you become a better video marketer. We will discuss different courses, books, podcasts, and more that are available to you right now. Check out Flexmediacle.com/episode4 for links to the resources we discuss in the podcast. If you want to email info@flexmediacle.com with your questions and requests.
In this episode of Watch Time (Happy Hour Edition), we interview Adam Corrao, Owner of Corrao Designs, and find out the role video plays in your company's website. We will discuss video positioning on a website, how to get a better bounce rate, and how video can help a website get picked up in Google search. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests.
In this episode of Watch Time, we will give an overview of the different video platforms available to boost your business. We will discuss the various video types that you can use on those platforms as well as some compelling stats to demonstrate the power of video in online marketing. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests.
In the first episode of Watch Time, we discuss the importance of using video as a marketing tool. We will discuss how video has changed from just broadcast only to now include narrowcasting. We will talk about different uses for video today on a variety of platforms. We will also tell you why this podcast is called Watch Time and what key things you should be looking at when evaluating the performance of your videos.