Beyond Business with Synx: Recent Episodes
Charles McKay
Big-dreaming business minds hell-bent on doing good in the world – this one’s for you. We pick the brains of leaders committed to making a positive impact through business – game-changers who know that the future belongs to sustainable businesses built on innovative technology.
Video marketing is no longer a buzzword. Most brands and companies have adopted video as a must have in their marketing strategy placing them on websites and posting them on social media. Yet, the best of the best have fine tuned their visual storytelling to meet their audience where they are. On this episode we host Visual Domain's Renece Brewster to chat all things video and how video production has changed throughout COVID-19.
On our latest episode, we got to sit down with Simon Fletcher who is a facilitator at Leading Teams. Leading Teams is an organisation whose expertise is focused on improving the performance of teams. They specialise in culture change, leadership and team development programs.
Daniel Davis is Australia's EOS Implementer and the guest of our 11th episode of our Beyond Business with Synx podcast. We are huge fans of EOS at Synx and truly enjoyed getting to chat with Daniel about what business leaders need to do in order to get what they want out of their business.
On our tenth episode of the podcast, we spoke to the co-founder and COO of Qwilr. Qwilr is an interactive web based proposal tool that we have grown to love at Synx. We had a great chat with Mark about his background, what led him to create Qwilr, and how sales and marketing teams can leverage this tech.
Matt Hurle joined us on our ninth episode of the Beyond Business with Synx podcast to chat through how sales has evolved, what it might be in the future and he even shared a bit around his own company Brandcrush and how it empowers businesses to harness experiential marketing.
Thomas Moin joins us on our eighth episode of the podcast to discuss his account-based marketing and how the traditional approach to selling is changing. In addition, we dive into how having a framework to revert back to and consult upon is key for organisations.
On our 7th episode of the Beyond Business with Synx podcast we brought on one of HubSpot's own — David Shepherd. David is the country manager for HubSpot based out of Sydney, Australia. In this episode we dived into what it takes to build a company vision and getting your team to adhere to it and key things to avoid. So, if you're into sales leadership, growing teams, and building organisations this one is for you.
We had the pleasure of bringing Aimee Engelmann on the show to discuss her journey through the entrepreneurial world, what was her driver to start her businesses, and how she's successfully built not one but two female led businesses.
Slack, Skype, Teams, WeChat, JIRA, Messenger, email, text... There are more technology systems than we know what to do with these days. On this episode of the podcast we had James McCarthy of Cradle join us to share how businesses can redefine how they interact internally and externally by getting back to the phone and speaking like humans. Cradle is an advanced phone solution connecting humans to do what we are engrained to do — talk!
Graham Hawkins is the Founder and CEO of SalesTribe, and is a leader in transforming B2B sales. Graham over his career has seen the shift from information asymmetry, where the salesperson had the info over the buyer, to information parity, where it's now an even playing field. Sales people need to understand that, use it as an advantage and shift the focus to building the customer relationship.
Mike Donnelly joins Synx on the show to discuss all things email marketing, and how important it is to invest in your email program to guarantee results. Mike is the co-founder and CEO of Seventh Sense, an AI powered email sending optimization tool for HubSpot and Marketo.
Dan Currin, Co-Founder of OrgChartHub, joins Charles to share how critical it is to identify your own problem and work on a solution for you rather than trying to solve problems that are not your own.
Daryn Smith joins Synx to discuss how businesses need to rethink their digital strategy in the face of the new marketing world we're a part of and to put more of a focus on the whole customer journey. Daryn is the Chief Strategy Officer at Huble Digital.