AFT Construction Podcast

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Connect with Cottingham Ltd.:

https://cottingham.ltd

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Kristen Forgione:

https://thelifestyledco.com

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• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Cody and Kristen Dawson:

https://www.patriothomestx.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Clark Lowe:

https://www.buildoconnor.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Robert Scheffy:

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Lane Cook:

https://visionmakersintl.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Meredith Huck:

https://www.houseofhuck.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Kelly Persellin:

https://modernluxuryinteriors.com/Scottsdale

https://www.instagram.com/kellypersellin/

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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https://www.garazadesign.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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https://www.waterserviceelite.com

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• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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https://dwbuilds.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Paul Mencel:

https://www.philadelphiatablecompany.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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https://rnicksoninteriors.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Sean Roberts:

https://www.instagram.com/pinnacleconceptions

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Kate Haynes:

https://www.noblestudiointeriors.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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https://shoberghomes.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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https://www.rsmannino.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Frank Farkash:

https://www.moontoweraustin.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Julia Nikishina:

https://www.newagefinancialconsulting.com/

https://empowerthedesigner.com - use code Promo25 for $250 off

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Killy Scheer:

https://www.scheer.co

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Dijoun Farquharson:

Dijoun Films Website

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Design Camp

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Jamie Gasparovic:

Studio Gaspo Website

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Design Camp

• ◦ Pella Windows & Doors

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Connect with Drew Prince:

Oak Hearth Homes Website

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Design Camp

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Ryan Englin:

Core Matters Website

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Design Camp

• ◦ Pella Windows & Doors

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Connect with Michael Short:

Crestron Website | LinkedIn

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Anthony Jeffers:

https://www.henselphelps.com

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Dr. Gautam Gulati:

• Website https://www.drgautamgulati.com/

• Instagram – https://www.instagram.com/drgautamgulati/

• LinkedIn https://www.linkedin.com/in/gautamgulati/

• Twitter https://x.com/i/flow/login?redirect_after_login=%2Fdrgautamgulati

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with David James:

Emser Tile website www.emser.com

Instagram https://www.instagram.com/emsertile

Pinterest https://pin.it/4uBIg8k

Facebook https://www.facebook.com/emsertile

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with David James:

Create and Construct Scottsdale website https://www.candcscottsdale.com/

Instagram https://www.instagram.com/createandconstructscottsdale/

LinkedIn Page https://www.linkedin.com/in/david-james-97443211/

Facebook https://www.facebook.com/people/Create-Construct-Scottsdale/100063567521715/

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Michelle Pierce:

Creative Edge Interiors website https://creativeedgeinteriors.com

Instagram https://www.instagram.com/creativeedgeinteriors/

LinkedIn Page https://www.linkedin.com/in/michelle-pierce-22519514/

Facebook https://www.facebook.com/creativeedgeinteriorsaz/

Houzz https://www.houzz.com/professionals/interior-designers-and-decorators/creative-edge-interiors-pfvwus-pf~1547281981?

Connect with Brad Leavitt:

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

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Connect with Joe Raboine:

Belgard website https://www.belgard.com/
Instagram https://www.instagram.com/belgardoutdoorliving/
LinkedIn Page https://www.linkedin.com/in/joe-raboine-863350a1/
YouTube https://www.youtube.com/user/BelgardHardscapes
Facebook https://www.facebook.com/outdoorlivingbybelgard/

Connect with Brad Leavitt:

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Kevin Headley:

Rinnai website https://www.rinnai.us

Instagram https://www.instagram.com/rinnai_america

LinkedIn Page https://www.linkedin.com/company/rinnai

YouTube https://www.youtube.com/@rinnaivideos

Facebook https://www.facebook.com/rinnaiamerica

Connect with Brad Leavitt:

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Cody Thompson:

T3 Construction website https://t3build.com/

Instagram https://www.instagram.com/t3build/

LinkedIn Page https://www.linkedin.com/in/cody-thompson-00675b194

Facebook https://www.facebook.com/t3BuildLLC

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Keith Galbut:

ADVOCATE website https://www.advocate-rca.com/

Instagram https://www.instagram.com/advocate.rca/

LinkedIn Page https://www.linkedin.com/company/advocate---residential-construction-advisors

YouTube https://www.youtube.com/@advocaterca

Facebook https://www.facebook.com/advocate.rca

Connect with Brad Leavitt:

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Jude Charles:

https://judecharles.co/

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with J.R. Martinez:

https://jrmartinez.com/

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Chris Meeken:

https://blacktiegroupusa.com/

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Brad Simons:

https://maglebyconstruction.com

https://www.linkedin.com/in/j-bradley-simons-423a6912/

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Nick Schiffer:

https://www.nickschiffer.com/

https://www.nsbuilders.com/

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Mark LaLiberte:

https://www.linkedin.com/in/mark-laliberte-3616869/

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Tim Nelson:

https://symmetrybuilderscorp.com/

https://www.instagram.com/symmetrybuilderscorp/

Connect with Brad Leavitt:

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Jared Westergard:

https://sonoranbiz.com/

https://www.linkedin.com/in/jaredwestergard/

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Jason Fischbeck:

https://www.linkedin.com/company/g3-glass-granite-group-llc/about/

https://www.linkedin.com/in/jason-fischbeck-6a95253/

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Dan Geis:

www.summitridgecustomhomes.com

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Dustin Baker:

https://bioproteintech.com/

https://www.linkedin.com/in/dustin-baker-31585a82/

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with Scott Reib:

reiblaw.com

https://www.linkedin.com/in/thescottreib/

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

• ◦ Sub-Zero Wolf Cove Showroom Phoenix

Connect with David Guzman:

https://cmtc.us/

https://www.linkedin.com/in/david-guzman-440521126/

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Episode NotesSponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

Connect with Clifton Threadgill Homes:

https://www.cliftonthreadgill.com/

https://www.instagram.com/cliftonthreadgillhomes/

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Sponsors:

• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors

Connect with Jesse Hernandez:

Website | Linkedin

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Episode NotesSponsors:

• ◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors – https://www.pella.com/

Connect with :

• ◦ Company Website –https://www.monaaminimd.com/

• ◦ Linkedin - https://www.linkedin.com/in/monaaminimd/

Connect with Brad Leavitt:

• ◦ Website – https://www.aftconstructionpodcast.com/

• ◦ Instagram – https://instagram.com/aft_construction

• ◦ Facebook – https://www.facebook.com/aftconstruction

• ◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction

• ◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/

• ◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

• ◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!

• ◦ Pella Windows & Doors – https://www.pella.com/

Connect with :

• ◦ Company Website –https://www.monaaminimd.com/

• ◦ Linkedin - https://www.linkedin.com/in/monaaminimd/

Connect with Brad Leavitt:

• ◦ Website – https://www.aftconstructionpodcast.com/

• ◦ Instagram – https://instagram.com/aft_construction

• ◦ Facebook – https://www.facebook.com/aftconstruction

• ◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction

• ◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/

• ◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Brad Robinson:

◦ Company Website –https://www.bradfordremodels.com/
◦ Linkedin - https://www.linkedin.com/company/bradford-custom-homes-remodeling/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with QuHarrison Terry:

◦ Company Website –https://quharrison.com/
◦ Linkedin -https://www.linkedin.com/in/quharrison-terry-728b3a89/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Episode NotesSponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Steven Sanders-Myers:

◦ Company Website – www.brightwaterhomes.com
◦ Linkedin -https://www.linkedin.com/in/steven-sanders-myers-73324016/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Bill Sims:

◦ Company Website – https://www.billsims.org/
◦ Linkedin - https://www.linkedin.com/in/billsimsjrgbl

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Adam McKee:

◦ Company Website – https://contemporarywoods.com/
◦ Linkedin - https://www.linkedin.com/in/adam-mckee
◦ Instagram - https://www.instagram.com/contemporary_woods/?hl=en

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Abbie Mirata:

◦ Company Website – https://abbiemirata.com/
◦ Company Linkedin- https://www.linkedin.com/company/the-intrapreneur-project?trk=public_profile_topcard-current-company
◦ Personal Linkedin - https://www.linkedin.com/in/abbiemirata
◦ Abbie's Book for Personal Growth - https://www.amazon.com/stores/Abbie-Mirata/author/B0981K449T?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Cory Charles:

◦ Company Website –https://www.superheromindset.co/
◦ Linkedin -https://www.linkedin.com/company/the-superhero-mindset-co

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Paul Kuthe:

◦ Company Website – https://www.tributarycoaching.com/
◦ Linkedin - https://www.linkedin.com/in/paul-kuthe-4b18308

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Mark Stone:

◦ Company Website – https://www.eosworldwide.com/mark-stone

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Lynn Melling & Ian Planchon:

◦ Company Website – https://www.515productions.com/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Casey Smyth:

◦ Linkedin – https://www.linkedin.com/in/caseyjsmyth
◦ Company Website – https://lpcorp.com/
◦ Instagram - https://www.instagram.com/lpbuildingsolutions/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Randy Reitz:

◦ Linkedin – https://www.linkedin.com/in/randy-reitz-41486391
◦ Company Website – https://www.urbannest.co/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Dominic Rubino:

◦ Personal Website – http://www.dominicrubino.com/
◦ Business Website – https://profittoolbelt.com/
◦ Instagram - https://www.instagram.com/profittoolbelt_/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Cian Brennan:

◦ Website – https://quantumcontractsolutions.com/
◦ Linkedin – https://au.linkedin.com/in/contractreviews

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Khalil Benalioulhaj:

◦ Website – https://www.benali.com/
◦ Linkedin – https://www.linkedin.com/in/khalilbenali?original_referer=https%3A%2F%2Fwww.google.com%2F

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Isaac Wright:

◦ Website – https://breathlesshomes.com/about-us
◦ Linkedin – https://www.linkedin.com/in/isaac-wright-2b6391150

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Jenny and Ben Slingerland:

◦ Website – https://www.instagram.com/black.ink.interiors/?hl=en
◦ Website – https://www.blackinkinteriors.com/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Sarah Walker:

◦ Linkedin – https://www.linkedin.com/in/sarahplattwalker
◦ Website – https://nuanceinteriors.com/about-us/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Suzanne Mariga:

◦ Linkedin – https://www.linkedin.com/in/susannemariga
◦ Website – https://susannemariga.com

As a thank you to our listeners, here’s the link to a free Profit First: Target Allocation Percentages (TAPs)Www.profitmap.co

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Suman Cherry:

◦ Linkedin – https://www.linkedin.com/in/sumancherry
◦ https://www.cherrytalentgroup.com/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Ryan Lipchek:

◦ Linkedin – https://www.linkedin.com/in/ryanlipchek
◦ Website - https://cbusa.us/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Nathan Pies:

◦ Website – https://pioneerde.com/company.php
◦ Linkedin – https://www.linkedin.com/in/nathan-pies-125293b

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Steve Tankersley:

◦ Website – https://www.tankersleybuilds.com/
◦ Instagram – https://www.instagram.com/tankersley_construction/?hl=en

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Dallon Schultz:

◦ Website – https://www.investwithrev.com/about
◦ Linkedin – https://www.linkedin.com/in/dallon-schultz

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with JD Dwyer:

◦ Website – https://www.sticksandbricksdev.com/team/jd-dwyer
◦ Linkedin – https://www.linkedin.com/in/dwyerjd

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Jeff Wieland:

◦ Instagram –https://www.instagram.com/wielandbuilders/?hl=en
◦ Linkedin – https://www.linkedin.com/in/jeff-wieland-3044441a

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Eddie Läck:

◦ Instagram –https://www.instagram.com/eddielack31/?hl=en
◦ Website – https://www.lackandlong.com/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Oscar Trimboli:

◦ Linkedin – https://au.linkedin.com/in/oscartrimboli
◦ Website – https://www.oscartrimboli.com/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Reese Alley:

◦ Linkedin – https://www.linkedin.com/in/reese-alley-5b670923a

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Katlyn Slocum:

◦ Linkedin – https://www.linkedin.com/in/katlynslocum
◦ Website - https://www.katlynslocumdesign.com/web-design

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Tim Coughran:

◦ Linkedin – https://www.linkedin.com/in/timcoughran
◦ Website - https://www.alderview.com/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Meg Billings:

◦ Linkedin – https://www.linkedin.com/in/megconstruction
◦ Website - https://megconstruction.com/meet-our-team/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Brandon Boothe:

◦ Linkedin – https://www.linkedin.com/in/brandon-boothe-dc-ccsp%C2%AE-0545265

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Timothy Wingate:

Instagram - https://www.instagram.com/wingatetimothy/?hl=en
Website - https://www.gplusf.com/

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900

Connect with Blima Ehrentreu:

https://www.linkedin.com/in/blimaehrentreu?original_referer=https%3A%2F%2Fwww.google.com%2F
https://www.thedesignersgroup.com/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900

Connect with Matt Picheny:

Website - https://picheny.com/
Instagram - https://www.instagram.com/mattpicheny/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors – https://www.pella.com/

Connect with Michael and Danielle Gutelli:

https://www.instagram.com/clarkandaldine/?hl=en

Connect with Brad Leavitt:

◦ Website – https://www.aftconstructionpodcast.com/
◦ Instagram – https://instagram.com/aft_construction
◦ Facebook – https://www.facebook.com/aftconstruction
◦ Houzz – https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest – https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube – https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors - https://www.pella.com/

Connect with Sara Malek Barney:

https://www.instagram.com/jointhebandd/

Connect with Brad Leavitt:

◦ Website - https://www.aftconstructionpodcast.com/
◦ Instagram - https://instagram.com/aft_construction
◦ Facebook - https://www.facebook.com/aftconstruction
◦ Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

View Details

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors - https://www.pella.com/

Connect with Caleb MacDonald:

https://www.instagram.com/kingsridgebuildinggroup/

Connect with Brad Leavitt:

◦ Website - https://www.aftconstructionpodcast.com/
◦ Instagram - https://instagram.com/aft_construction
◦ Facebook - https://www.facebook.com/aftconstruction
◦ Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Topics:

Entrepreneurial spirit
What he used to do before he realized he can make more opportunities for himself by working for himself.
The key is to always grow and improve, how to fully utilize linkedin to build your business, and find prospective clients. - utilize software and technology
^^ Finding affluent clientele, and how they can find you.
Build your social media, have a personal and business, showcase the expertise you provide. Finding a network - utilizing people who complement you not replicate you
Sold his company in 2017, still involved by choice but prioritized employees
Break down systems you may not have known about that will make your life easier.
Take you out of you comfort zone, but in an informed and emotionally stable manor

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors - https://www.pella.com/

Connect with Peter Kuhn:

https://www.linkedin.com/in/peterkuhn

Connect with Brad Leavitt:

◦ Website - https://www.aftconstructionpodcast.com/
◦ Instagram - https://instagram.com/aft_construction
◦ Facebook - https://www.facebook.com/aftconstruction
◦ Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors - https://www.pella.com/

Connect with Rebecca Hidalgo Rains:

https://www.instagram.com/gratefulhearttv/?hl=en
https://www.linkedin.com/in/rebeccahidalgo

Connect with Brad Leavitt:

◦ Website - https://www.aftconstructionpodcast.com/
◦ Instagram - https://instagram.com/aft_construction
◦ Facebook - https://www.facebook.com/aftconstruction
◦ Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Podcast Produced By:

Motif Media

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Topics :

Builders stop allowing themselves to be viewed as commodities - stop giving free bids
Builders are not the same, price is going to vary
Investors flippers are all about numbers, quality brand reputation doesn’t typically play a role
Helping clients understand the difference between a bid and an estimate
Quality subcontractors and partners and relationships with suppliers
Customer service and experience
Growth and continuing education importance
Whiteboard Wednesdays
How to get the younger generation into the trades
Tech and software, but the physical tangible place we inhabit and live our lives in
Building a space where people build memories, put their vision into a reality where generations can build memories
Residential versus commercial building
What drives him day to day
What shows don’t reflect, the budget and risk involved

Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors - https://www.pella.com/

Connect with Nathan Marsala:

https://www.instagram.com/bisongrouput

Connect with Brad Leavitt:

◦ Website - https://www.aftconstructionpodcast.com/
◦ Instagram - https://instagram.com/aft_construction
◦ Facebook - https://www.facebook.com/aftconstruction
◦ Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors - https://www.pella.com/

Connect with Kyle Stumpenhorst:

https://www.youtube.com/@RRBuildings

Connect with Brad Leavitt:

◦ Website - https://www.aftconstructionpodcast.com/
◦ Instagram - https://instagram.com/aft_construction
◦ Facebook - https://www.facebook.com/aftconstruction
◦ Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Episode NotesSponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors - https://www.pella.com/

Connect with Michael Fortinberry:

https://protiv.com/

Connect with Brad Leavitt:

◦ Website - https://www.aftconstructionpodcast.com/
◦ Instagram - https://instagram.com/aft_construction
◦ Facebook - https://www.facebook.com/aftconstruction
◦ Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors - https://www.pella.com/

Connect with Brady Fenn:

https://www.instagram.com/fennrogers_customhomes/

Connect with Brad Leavitt:

◦ Website - https://www.aftconstructionpodcast.com/
◦ Instagram - https://instagram.com/aft_construction
◦ Facebook - https://www.facebook.com/aftconstruction
◦ Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

◦ Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
◦ Pella Windows & Doors - https://www.pella.com/

Connect with Taylor Housley:

https://www.thehousleygroup.com/
https://www.instagram.com/housleygroup/
https://www.linkedin.com/in/taylorhousley

Connect with Brad Leavitt:

◦ Website - https://www.aftconstructionpodcast.com/
◦ Instagram - https://instagram.com/aft_construction
◦ Facebook - https://www.facebook.com/aftconstruction
◦ Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
◦ Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
◦ YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900

Connect with Jordyn DiOrio:

Website - https://bio.site/jdpconsult
Instagram - https://www.instagram.com/jordyndiorio/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Listen in as Tom discusses the importance of trusting your gut, using simple systems, and documenting your progress.

Tom, began his construction career 32 years ago, in the field placing concrete and working as a carpenter. Since then he has worked on many types of projects including; hotels, office buildings, high rise residential, single family residential, parking structures, industrial and high-tech facilities. Tom graduated from Washington State University in 1990 and has a Bachelor of Science in Construction Management with a minor in business.

Topics Discussed:

2:50 Starting a business during the 2008 building crisis
6:36 Quality, Craft, Integrity
10:50 Comercial projects
15:01 Hiring new talent and trusting your gut
20:40 Selling point for new clients is our systems
25:05 Going from commercial to residential (Documenting)
34:50 Building report with Neighbors
39:20 Excel & Word
46:48 Work / Life Balance
52:09 Projections on the economy

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900

Connect with Tom Gallagher:

Website - https://gallagherco.net/
Instagram - https://www.instagram.com/gallaghercollc/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Listen in as Sara discusses the importance of building systems and processes for your organization and how creative professionals can look past that feeling of overwhelm that comes with dealing with the technicalities of business.

Sara talks about the value in having a strong referral network, and how building a powerful personal brand creates almost instant trust and inspires confidence in your ideal client. She also explains how she can tell, in five minutes, whether or not to take on a client.

Finally, Sara talks about what businesses can learn from the fact that more and more women are making (or at least play a huge role in) financial decisions. She offers her best advice on staying relevant yet timeless in the face of an ever-changing business landscape.

Topics Discussed:

Collaborating with Prada and ASPENX
Creating systems and processes for your business
Delivering for ASPENX
The value of building relationships as an entrepreneur
The power of believing that it’s possible
Being a thought leader in your industry
Vetting clients
Showing up truthfully for your clients to gain their full confidence
The impact of the rise in financial decisions made by women
Staying resilient in the face of constant change in the business landscape

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900

Connect with Sara Schultz:

Website - https://heysaraschultz.com/
Website - https://www.freeafternoon.co/
Instagram - https://www.instagram.com/heysaraschultz/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Sara:

Systems and processes are the least sexy things to talk about; but, they are the most critical things that allow you to run your business successfully and play that key role that you’re best at.
Building a network of mostly women in business who are at a similar stage in life as me has been absolutely paramount to my success.
You can build a family and a business at the same time if you want to. You don’t have to pick one or the other.

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Listen in as Steven discusses his foray into real estate from the airline industry post 9/11 and how his lessons learned as a pilot carry over into his career as an entrepreneur and mentor to aspiring business owners.

A lot of today’s discussion revolves around the importance of having your systems and processes clearly defined. Seven refers to the definition of “business” as given to him by a mentor, namely: “a commercial, profitable enterprise that runs without you and has a sale date.”

He explains how he was able to scale his portfolio exponentially simply by shifting his paradigm from seeing himself as a property owner to seeing himself as a business owner. To him, a huge component to longevity is the willingness to remove yourself as the bottleneck of your own business.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900

Topics Discussed:

How 9/11 changed Steven’s life
Defining “business”
Managing properties like a business
Creating a system around your business
Setting KPIs around “hand-off spots” in your business
Delivering consistency to the client
Being comfortable asking for help
Detaching yourself from the business

Connect with Steven Rozenberg:

Website - https://steverozenberg.com/
Instagram - https://www.instagram.com/rozenbergsteve/
Facebook - https://www.facebook.com/groups/mastermynd/
YouTube - https://www.youtube.com/channel/UCck4Ww77C6IoZQDPne9fHgQ

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Steven:

You have to let go of ego and pride. I am a big believer in investing in people to help me get to where I want to go.
The definition of a business is commercial, profitable enterprise that runs without you and has a sale date.
Having a successful business is delivering consistency to the client.
People go to work for a purpose, not for a paycheck.

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Summer was one of Cambria’s first customers when building her first home, explaining the superior product benefits to her own family. She started as employee #30, and now, Summer has been with Cambria for more than 16 years, straddling multiple roles within the company dedicated to design innovation and business development.

Listen in as Summer reflects on her experience rising the ranks over the years to become the first female EVP in her family business. She shares Cambria’s approach to philanthropy and marketing collaborations, including with A-list celebrities and other influencers.

Summer talks about the challenges the company continues to face in the aftermath of the lockdowns, and how they continue to stay on the cutting edge of the industry while staying centered with timeless design.

Sponsors:

Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

Becoming EVP at Cambria
Empowering women at EVP
Managing people
Summer’s female role models
Collaborating with A-list celebrities
Philanthropic partnerships
How the smallest decisions and habits add up
Creating a great company culture
Why Cambria decided to get involved in the net-zero home
How COVID impacted Cambria
Innovating at Cambria
Staying on the cutting edge
What Summer does for fun
What’s next for Cambria

Connect with Cambria:

Website - https://www.cambriausa.com/#!/
LinkedIn - https://www.linkedin.com/in/summerkath/
Instagram - https://www.instagram.com/cambriasurfaces/
Pinterest - https://www.pinterest.com/cambriasurfaces/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Summer:

The more you show up, the more you’ll put yourself in front of opportunities.
As a manager or a leader, everyone around you matters. You have to treat people with respect and be kind.
Sweating the small stuff is important because all of it contributes to some really big things.

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Melody Gangi, founder and principal of House of Four, is a designer known for creating beautiful, comfortable, and happy spaces. With the demonstration of timeless concepts and relaxed sophistication signature to her body of work, Gangi brings accessibility of beautiful design to the Las Vegas Valley. A curated, clean, and warm experience is at the center of Melody’s design approach. Through an exploration of color, use, materiality and intuitive collaborations of contemporary and classic, architectural and organic, she curates a new experience for every space.

Lead Designer for House of Four, Claira Brown, has over seven years of design experience in both residential and commercial design. After receiving her academic training in architectural design and working for an AD100 design firm in San Francisco, she willfully returned to her home town of Las Vegas and works intimately alongside House of Four's Principal Designer Melody Gangi on all full service design projects.

Melody and Claira kick off the conversation with their reflections on Design Camp and the value of collaborating with and learning from fellow designers and business owners in general.

They discuss how they were able to turn House of Four into an irresistible brand by creating an emotional journey for potential clients through the power of social media. This is best exemplified by the company’s mantra: From our house to your home.

Our guests talk about the importance of collaborating with clients, architects, and contractors with whom, without much effort, you can get on the same page with.

They dive into how they were able to hone their process for filtering down to their ideal client, and how they are able to find the perfect intersection between their vision, the client’s vision, and the architectural limitations of the home.

Sponsors:

Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

Collaborating with other designers
Takeaways from Design Camp
Building a brand as an interior designer
What inspires Melody and Claira
The most enjoyable part of their careers as designers
The complexity of the business
Marrying interior design with architecture
How to collaborate well with your architect and contractor
Defining your ideal client
How Melody and Claira met
How Melody and Claira work well together
Opening their shop
What the showroom offers
Finding clients
What inspired Melody and Claira to get into design

Connect with House of Four:

Website - https://www.houseoffourdesign.com/
Instagram - https://www.instagram.com/houseoffourdesign
Facebook - https://www.facebook.com/houseoffourdesign
LinkedIn - https://www.linkedin.com/company/houseoffour/
Pinterest - https://www.pinterest.com/HouseofFourDesign/
YouTube - https://www.youtube.com/@houseoffourdesignstudio1889

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Melody and Claira:

You never stop learning—that’s the fun thing about business: Making it better, improving, learning new things that you can incorporate into your business to make the process even better and stronger.
A strong relationship with the architect and contractor is one of the most important things for you as a designer.

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Listen in as Casey discusses how LP Building Solutions manages to stay on the forefront of innovation when it comes to bringing products to market that not only defend against adverse climate scenarios, but everyday climate-related challenges which involve heat or moisture.

In addition to keeping in mind issues regarding climate, LP also accounts for the evolving tastes and sophistication of homeowners, and takes client feedback into account whenever the company is looking to create or optimize a product. Additionally, Casey shares how being involved in the design and architectural community has helped LP stay on the cutting edge.

Finally, Casey talks about LP’s recently-launched line of products incorporating its patented NovaCore™ technology and the positive early feedback that keeps the whole team excited for what’s to come.

Sponsors:

Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

Developing sustainable and resilient products
How LP Building Solutions creates products for different climate zones
Educating the public on installation
How homeowners have become more discerning and sophisticated
How LP takes feedback into account when creating solutions
Selling premium sustainable and resilient products to homeowners
Being involved in the design and architectural community
The NovaCore™ advantage
Casey’s experience at LP and how he developed his passion for building science
What drives Casey today

Connect with Guest:

Website - https://lpcorp.com/
LinkedIn (Casey Smyth) - https://www.linkedin.com/in/caseyjsmyth/
LinkedIn - https://www.linkedin.com/company/lp-building-solutions/?_ga=2.165797882.559309470.1518450412-313342217.1513109586
Instagram - https://www.instagram.com/lp_pros/?_ga=2.165797882.559309470.1518450412-313342217.1513109586
Facebook - https://www.facebook.com/LPBuildingSolutionsProfessional?_ga=2.165797882.559309470.1518450412-313342217.1513109586

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Casey:

Resiliency comes down to building products that can withstand increasingly adverse environments.
If risk mitigation is what builders are after, I think there is a lot to be said about making the investment upfront for more premium products that are going to work harder for you over the long run, that are going to help fortify that structure better.

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Al has 40 years experience as a custom builder, engineer, consultant, columnist, and speaker. He is known for his creativity and insights into improving profits and productivity. He has written numerous books and over 200 articles about life and various aspects of homebuilding.

Listen in as Al discusses how he consults with clients from a variety of specialties in the construction industry, from design-build to portfolio build to production build. He talks about what he deems the 15 elements to optimize in business, beyond the well-known 3Ps of pricing, product, and planning.

Al also does a deep dive into the principles of leadership and how your conduct as the leader of your company can make or break your business. To Al, true leadership is all about knowing when to turn your back to the crowd, when to be strong and when to be patient, and who to accept the way they are and who needs to change.

He stresses the importance of getting all of your employees on the same page with regards to the organization’s core values. He explains why it is vital to be able to adapt your business to the times to always strive for continuous improvement. Finally, Al offers his best advice on encouraging teamwork and bringing out the best in your employees.

Sponsors:

Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

The importance of company culture
Consulting different types of construction businesses
Setting expectations with consulting clients
How homebuilders can learn from other fields (ex. architecture, interior design, etc.)
How to become a better leader
Understanding and taking your biases into account
Modeling leadership by example
Encouraging teamwork
Bringing out the best in your employees
Getting everyone on page with the company’s core values
How Allan provides long-term value to his consulting clients

Connect with Guest:

Website - http://www.hbnnet.com/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Allan:

Culture matters, and the way you get to a great culture is heavily related to leadership skills. Companies with great cultures typically have great leaders. It’s really that simple.
What makes or breaks us as a company are the things we don’t do well enough to be over the threshold.
The difference between “good” and “excellent” is not what makes you succeed. The difference between “good” and “not good” is what makes you succeed.
The only thing that counts when we are in sales is the number of first meetings.
Great leaders are always aware of their own biases and account for them.
If you’re really into self-improvement, then you need to be into self-honesty.

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Listen in as Brad, Nick, and Morgan discuss how the Contractor Coalition Summit came to be. For them, this event provides a rare opportunity for general contractors nationwide to network and optimize their backend to run a more profitable business. They highlight the conference’s accessibility, compared to prestigious clubs such as the Builder 20.

As our co-hosts explain, the summit is a hub of education, collaboration, where contractors at every stage and size of business are able to share their perspectives and lessons learned with one another. It’s an opportunity to “ride along” with someone a year or two ahead of you rather than an industry veteran with decades under their belt.

All-in-all, the Contractor Coalition Summit offer a game-changing level of access, value, and camaraderie no general contractor should miss!

Register for the next Contractor Coalition Summit nearest you at https://www.eventcreate.com/e/contractorcoalitionsummit.

Sponsors:

Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

[01:34] The story behind the Contractor Coalition Summit
[05:10] What is the summit all about?
[13:56] The benefits of having an intimate setting to network in
[18:15] How Brad, Nick, and Morgan are changing the industry as a whole
[22:21] The power of collaboration
[28:06] About next year’s summits and the event schedule
[32:05] Different perspectives, different contracts
[37:02] About NS Builder, construction2style LLC, and AFT
[42:57] Learning from those who are a year or two ahead of you in business
[49:10] What the summit’s guest pass covers

Connect with Nick Schiffer of NS Builders:

Website - https://www.nsbuilders.com/
Instagram (@nsbuilders) - https://www.instagram.com/nsbuilders/?hl=en
YouTube - https://www.youtube.com/channel/UCIo1gaS5cLsCtgaCLhi08cg
LinkedIn (Nick Schiffer) - https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Afsd_profile%3AACoAAAnByWEBjwTXVmifRwspBtm7nQGtv3BK2MA&keywords=nick%20schiffer&origin=RICH_QUERY_SUGGESTION&position=0&searchId=b36f7a22-139f-4ace-b877-7b300c8b45d3&sid=EYw
LinkedIn (NS Builder) - https://www.linkedin.com/company/nsbuilders/
Facebook - https://www.facebook.com/nsbuilder
Podcast (NS Builders Podcast) - https://www.nickschiffer.com/podcast
Podcast (The Modern Craftsman Podcast) - https://www.themoderncraftsman.org/

Connect with Morgan Moliltor of construction2style LLC:

Website - https://construction2style.com/
Instagram (@construction2style) - https://www.instagram.com/construction2style/?hl=en
LinkedIn - https://www.linkedin.com/company/construction2style-llc/
TikTok - https://www.tiktok.com/@construction2style?_t=8VFPmTFcWrq&_r=1
YouTube - https://www.youtube.com/channel/UCw0DTGNtruFv6XgcVliM5Jw
Pinterest - https://www.pinterest.com/c2s_molitor/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Nick and Morgan:

At the summit, the information is going to be provided. It’s up to me if I want to implement it or not. But, just being around the people in that intimate setting—when you have that close group, you have the opportunity to talk to every single person one-on-one. ~Nick
I believe in my gut that we’re changing the industry as a whole. ~Morgan
The best education is to ride along with someone right in front of you, rather than looking at someone that did it 50 years ago. There’s more value in chasing the person who’s done it a year or two ahead of you. ~Nick.

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Since 2000, Dominic has built and sold two different multinational organizations including a mail order retail/pharmacy company with 140 employees, and a business coaching franchise built on the materials and expertise of Brian Tracy.

Dominic mentors youth on entrepreneurship via his business group, The Entrepreneurs Organization. He is the local chair for a business plan competition called the Global Student Entrepreneur Awards (GSEA).

Listen in as Dominic illustrates the two types of leadership—the Captain and the Lighthouse—and how to make the switch from reactive business ownership to proactive business ownership.

Dominic talks about his famous Tedx Talk, revealing that he had actually “failed” many times during the event and what he had to do to keep the show going—to great success. He also explains how business owners can find their equilibrium as leaders at the intersection of being a technician, a manager, and an entrepreneur—referring to Michael E. Gerber’s classic book The E-Myth Revisited.

Sponsors:

Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

[00:56] Choosing to be a Captain or a Lighthouse as a leader
[05:58] How to avoid being a reactive business owner
[13:00] Influencing your client’s kitchen table conversations for the better
[16:46] Dominic’s Tedx Talk
[22:43] Finding success as a business owner
[26:28] Building a great culture
[30:06] Hiring the right person
[33:05] Why Dominic decided to become a business coach
[37:32] Dealing with difficult clients
[40:10] Creating a solid system for your business for growth
[48:57] Finding and fixing profit leaks

Connect with Dominic Rubino:

Website - http://www.dominicrubino.com/
Instagram - https://www.instagram.com/rubino_dominic/
Facebook - https://www.facebook.com/ZorBusiness/
LinkedIn - https://www.linkedin.com/in/dominicrubino/
TedTalk - https://www.youtube.com/watch?v=PlanB0whNOE

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Dominic:

A lot of the time, we feel like the Captain—reactive to the business. We get good at getting reactive; but, it’s a choice. You either choose to remain the Captain or to become the Lighthouse.
My job as a business owner is to make sure that the future of this business is strong so that the people who work for me will have gifts under their Christmas tree for their kids.
If you have employees, your job as a leader is to give them the best opportunity to be successful.
The only thing that counts when we are in sales is the number of first meetings.
Perfection kills creativity.

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The CEO and one of the three co-founders of Buildertrend, Dan is an industry authority on workplace culture and residential construction, a sought-after speaker, and commercial real-estate investor. He established Buildertrend alongside Steve Dugger and Jeff Dugger in 2006. Today, the internationally-acclaimed company has over 500 employees.

Listen in as Dan shares how Buildertrend is able to stay relevant in the ever-changing construction market and industry, especially in the economic aftermath of the pandemic. He also talks about how he is able to keep up with his many tasks and responsibilities as both a business leader and a family man, and the lessons he has learned over the years about delegation and knowing your limits.

Dan speaks on the importance of overcommunication and setting expectations, both with your employees and your clients. This, he says, is vital to building an amazing company culture all while scaling your business through the power of referrals from satisfied homeowners.

Sponsors:

Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[05:01] The ups-and-downs of an entrepreneur
[13:50] Keeping Buildertrend relevant
[18:15] How Dan manages to juggle his many responsibilities as a leader
[23:18] Knowing when it is time to back off and delegate tasks
[26:00] Being responsive to the things that you cannot control as a business owner
[29:16] Caring for your employees and building a great company culture
[40:00] How Buildertrend came to be
[42:54] The future of Buildertrend
[46:02] The power of referrals
[51:59] Why builders cannot over-communicate enough to their customers
[57:49] The importance of expectation management

Connect with BuilderTrend:

Website - https://buildertrend.com/
Instagram - https://www.instagram.com/buildertrend/
Facebook - https://www.facebook.com/buildertrend/
Twitter - https://twitter.com/buildertrend
LinkedIn - https://www.linkedin.com/company/buildertrend/
YouTube - https://www.youtube.com/channel/UCO7SI6btsZPc1jJJIemoH-A
Podcast - https://buildertrend.com/podcasts/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Dan:

When you operate a business, you don’t have the right answer for everything. You’re just trying to make the best decision with the information that you have.
The best way to grow your business is to have real processes. That’s when you can start doing magical things in your businesses.
If you have employees, your job as a leader is to give them the best opportunity to be successful.
If you show people that you really care about them in their hardest moments, that’s when you build an organization that can truly be world-class.
Your best source of business is through previous customers

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Today Brad speaks with Neil Freidberg, Building Science Manager at Louisiana-Pacific Corporation.

Listen in as Neil shares his experience with LP’s new hybrid model and how this new way of working has impacted the traditionally corporate structure and culture of the firm. He also talks about how building science has responded to the shift in which consumers have gone from expecting quality from individual components (i.e. walls, roofs, etc.) to expecting quality from the whole system.

Neil speaks on building failures as an effective learning tool which, when lessons are applied, bring the entire construction industry forward. He talks about the importance of taking climate zones into account and how to best use the assortment of products available today to protect a home against the elements.

Sponsors:

Sub-Zero, Wolf and Cove: Schedule an appointment at subzero-wolf.com/Scottsdale or 480.921.0900
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[03:19] The impact of LP’s transition to a hybrid model
[06:51] Looking at the system as a whole and not as separate components
[11:24] Promoting sustainability in construction in the U.S.
[15:52] Learning from building failures
[18:59] Building to the climate zone
[22:42] Defending a house against salty air
[26:16] Why find a local builder
[31:09] NovaCore™ versus WeatherLogic®
[37:00] The benefits of FlameBlock®
[42:32] Bolstering the longevity of the system that is the house
[47:39] About make-up air
[53:43] Building an airtight wall

Connect with Neil Freidberg & LP:

Website - https://lpcorp.com/
Instagram - https://www.instagram.com/lp_pros/?_ga=2.165797882.559309470.1518450412-313342217.1513109586
Facebook - https://www.facebook.com/LPBuildingSolutionsProfessional?_ga=2.165797882.559309470.1518450412-313342217.1513109586
YouTube - https://www.youtube.com/channel/UCf_mPuYsZ--GwSgooYeUzVw
LinkedIn - https://www.linkedin.com/company/lp-building-solutions/?_ga=2.165797882.559309470.1518450412-313342217.1513109586
Twitter - https://twitter.com/lpcorp?_ga=2.165797882.559309470.1518450412-313342217.1513109586

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Neil:

We have to look at buildings no longer as single components, but as a whole system.
If they’re building to code, they’re building the bare minimum.

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Lost Creek Construction was built on a legacy of excellence, honesty, and exceptional quality that has spanned generations. Starting on his grandfather’s ranch in Southern Utah as a boy, Tom learned the value of hard work, the strength in teamwork, the importance of doing your absolute best, and the joy of creating lifelong beauty. When Tom founded Lost Creek in 2012, he honored his grandfather by naming his company after that very ranch. It serves as a daily reminder of where he came from and the legacy he wants to leave his own children… building the very best.

Before founding Lost Creek Construction, Tom (who holds a Construction Management Degree from BYU) worked 10 years as a project manager in commercial construction. His successful, decade-long career has proven to be an invaluable experience with the demands of strict standards, precise estimates, accurate budgets, and aggressive schedule management. A woodworker at heart, Tom decided to pursue his lifelong dream and build exceptional custom homes. His integrity and passion for his work shows in every detail of every single project he completes.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[00:02:51] Joining Builder 20 Group
[00:12:02] Training & Info. Before Builder 20
[00:13:56] Working with Father In-Law
[00:18:01] Why & How Tom Started his Own Business
[00:32:35] Establishing a Clear Vision of Business
[00:36:26] Parade of Homes
[00:41:27] Evaluating Marketing Strategy
[00:51:31] Interviewing Clients
[00:54:01] The Legacy of Lost Creek
[00:56:40] Buying into Company Culture
[01:03:31] What Tom Does for Fun
[01:05:23] Upcoming Projects

Connect with Verdura Construction:

Website - https://www.lostcreekco.com/
Instagram - https://www.instagram.com/lostcreekco/
Facebook - https://www.facebook.com/lostcreekconstruction/timeline
Houzz - https://www.houzz.com/professionals/home-builders/lost-creek-construction-llc-pfvwus-pf~849189878?

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Listen in as Jamie shares his leadership best practices for running a thriving family construction business. His characteristic high-energy and optimism have been major contributors to his success in the industry. A quick example of this is his ability to maintain an active social media presence while self-performing many of the firm’s tasks—all while managing the business.

Jamie talks about the unique challenges of running a full-service construction company in California, particularly in today’s turbulent market. He explains how he chooses which departments to outsource and which to self-perform, as well as how he justifies his fees to clients.

Finally, Jamie speaks on his strong family values and how they directly influence his role as a leader. He also shares how his determination to support those around him have led to exciting networking opportunities, including getting the chance to sponsor a local Bellator fighter.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[02:56] How Jamie is able to respond quickly on social media while running Verdura
[06:10] Which aspects Jamie manages and which he self-performs
[07:42] Managing employee payroll
[11:32] How to retain good people
[16:39] Staying positive as a busy general contractor
[18:53] Knowing which departments to outsource and which to keep in-house
[22:22] Justifying your fees
[23:51] The importance of networking in today’s market
[26:48] How Verdura manages projects
[38:02] Training the younger generation
[39:47] Self-performing steel framing
[46:47] Managing a business with your spouse
[51:28] Sponsoring a local Bellator fighter
[55:04] Why Jamie prizes family above all else

Connect with Verdura Construction:

Website - http://www.verdura-construction.com/
Instagram - https://www.instagram.com/verduraconstruction/
Facebook - https://www.facebook.com/profile.php?id=100064921724418

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Jamie:

You gotta communicate in group texts. It takes ten seconds out of your day and everybody will be happy.
If I’m down, beat-up, tired, or preoccupied, the whole morale and energy of the company shrinks.
For me to do what I’m doing right now, team and family come first.

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Listen in as Evan takes us through the evolution of CroweBuilt over the past six years, touching on his keys to thriving in a down market as well as exciting technological developments for the industry, QR codes being among them.

Evan speaks on the importance of setting expectations with clients early on and how CroweBuilt is able to skillfully honor the architect’s vision while factoring in the client’s needs and desires.

He talks about the advantages of being a cost-plus builder, his strategy for pricing in upgrades and options along the way, and how giving clients a construction questionnaire early on has been an invaluable part of the entire process.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[02:34] How Evan got involved with CBUSA and the Southern Living Custom Home Builder Program
[07:06] How CroweBuilt has applied QR codes to construction
[13:33] How the business has evolved over the past six years
[15:37] What went into Evan’s decision to make his first hire
[20:59] Hiring high-achievers and training them for future success in the industry
[26:25] The QR code feature in action
[34:45] Showcasing the build with Matterport as it nears completion
[36:18] Areas in the business in which Evan aims to improve upon
[39:21] Setting expectations with clients
[42:11] Navigating tricky economic times
[46:16] Pricing in upgrades and options as the build progresses
[50:09] Avoiding pushback on retention at the beginning of the project
[53:05] Factoring in allowances when creating a budget with cost-plus pricing
[57:41] Why Evan gives his clients a construction questionnaire at the very beginning
[01:01:32] Gaining credibility and trust as a construction company

Connect with Evan Crowe & CroweBuilt Homes:

Website - https://crowebuilthomes.com/
Instagram - https://www.instagram.com/crowebuilthomes/
Facebook - https://www.facebook.com/crowebuilt
Pinterest - https://www.pinterest.com/crowebuilt/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Evan:

Go the extra step to provide your trade partners with what they need for them to be efficient and make more money in the end.
If you take care of your clients, they’re going to take care of you.
You can be the best tile installer in the country, but that doesn’t mean you know how to run a business.

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Listen in as Jayce speaks o the importance of having a crystal clear vision before even thinking about ways in which your business can scale. He encourages leaders to recognize their unique abilities and how they translate into the value that your organization aims to provide to both its team and clients.

He shares his tips on finding the right people to fulfill your vision as a leader, and how to home in on the sweet spot between automation and the human side to maximize growth while maintaining company morale and culture.

Jayce breaks down his process for measuring system leveragability, of which the goal is minimum input of resources for maximum output of profit (which allows you to sell a product) and reputation (which allows you to sell a product).
Jayce caps off the conversation by reminding us that brute strength, work ethic, and good intentions are not enough. To truly succeed in business (and any endeavor for that matter), you need a system that scales.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

What is an “independent systems consultant”?
Where most construction professionals fall short with regards to business systems
Why vision is foundational to any business
Finding the right people to turn your vision into reality
Taking action when spotting misalignment in your organization
Measuring system leveragability
Focusing on customer experience over customer service
Documenting the efficacy of your current systems and processes
The relationship between your system and employee happiness
Overcoming the trap of living on intentions without actually implementing change
Why Jayce decided to become a systems consultant
The heart and soul of a great purchase order system

Connect with Jayce Maybon:

LinkedIn - https://www.linkedin.com/in/jaycemaybon/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Jayce:

It all starts with a vision: setting that North Star—something to work for.
You have to find who your authentic self is because that is the most valuable thing you can offer to the world. It’s the most scarce thing that you have.
I used to say that people are any organization’s greatest asset. Over time, I’ve adjusted that statement to: “The right people, plugged into the right system, are any organization’s greatest asset.”
Indecision kills: It will kill relationships. It will kill confidence. It will kill morale. As soon as you recognize it, you have to act swiftly.
Profit allows you to produce a product. Reputation allows you to sell a product.
We need to take the emphasis off of customer service and put it on customer experience.
Intentions get you moving. Systems do the changing.

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Today Brad speaks with Brittany Murphy of One Thing Marketing, a full-service online marketing firm based in Louisville, Kentucky. The company offers SEO website design, and social media and email marketing services.

Listen in as Brittany explains how to create authority in your industry as a local business using online tools and platforms, including social media, SEO, and Google My Business.

At the same time, she reminds us to balance our efforts out offline, noting that word-of-mouth and referrals are ultimately the two best ways to usher in new business.

Brittany also talks about the importance of differentiation in a highly competitive market and why publishing video content regularly can serve as a huge boost to your business.

She explains why a negative review here and there is not the end of the world, and how you can likewise use video to share powerful testimonials featuring client success stories.

Sign up for a Free 30-minute strategy session along with complimentary website and SEO audit and strategy https://www.onethingmarketing.net/strategy-session

Free ebook if you are not sure where to start. Download a copy of our 9 marketing strategies PROVEN to increase leads for your trade service company here - https://www.onethingmarketing.net/trade-service-ebook/

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[02:41] How companies can optimize their online presence
[08:03] How SEO impacts your ranking in Google My Business
[13:01] Why getting a bad review is not the end of the world
[15:16] How to get a good review
[19:50] Verifying your address/es on Google My Business
[23:11] Listing your satellite offices on Google My Business
[26:54] Boosting your website’s SEO
[36:44] Building your brand using video
[45:29] Differentiating yourself from the competition
[48:50] How Brittany got into marketing
[53:33] Staying on top of the ever-changing social media landscape
[57:15] Why you need to have your website on Wordpress

Connect with Brittany Murphy & One Thing Marketing:

Website - www.onethingmarketing.net
Instagram - https://www.instagram.com/onethingmarketing/
Facebook - https://www.facebook.com/onethingmarketing
LinkedIn - https://www.linkedin.com/company/one-thing-marketing
Twitter - https://twitter.com/1thingmarketing
YouTube - https://www.youtube.com/c/onethingmarketing

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Brittany:

When it comes down to it, what your business needs to do is to make it easier for the client to find you and to find
information about you.
It’s not the end of the world when you get a bad review. That is part of the natural process. Nobody is going to be pleased 100% of the time.
Remember that web pages rank, not just the website.
Differentiating yourself is a huge aspect of marketing.

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An entrepreneur at heart, Katie previously owned a local restaurant in the Minneapolis community after graduating with a degree in business. After several years of growth—and eventually gaining a reputation as a leading local event venue—Katie was able to sell her business to move into a new career.

Listen in as Katie announces the launch of her new vanity collection and the complexities of putting together a product line not just from the logistical standpoint, but also in terms of establishing their ecommerce platform.

Katie discusses Jkath’s evolution from custom cabinetry to design, build, and renovation firm, as well as their plans for the future of the business. She talks about Jkath’s approach to culture-building and employee retention, and the value of making short-term sacrifices during market downturns for the benefit of clients.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[03:10] Katie on the launch of her vanity collection and Jkath’s custom cabinetry roots
[10:17] Jkath’s design, cabinetry, and renovation services
[11:22] The challenges of starting a vanity line
[17:32] Finding a mentor in the industry and managing the backend of the business
[21:19] Plans for the near future of Jkath
[26:28] Retaining the right team members and settling on a process for the build side
[38:08] Setting expectations with clients
[43:00] Employee retention
[48:57] Standardizing your processes
[51:53] From F&B to construction
[57:49] The value of going above and beyond for your clients
[01:01:02] What Katie likes to do for fun

Connect with Guest:

Website - https://jkath.com/
Instagram - https://www.instagram.com/jkath_designbuild/
Facebook - https://www.facebook.com/jkathdesignbuild/?fref=ts
Pinterest - https://www.pinterest.com/jkathdesign/_created/
LinkedIn - https://www.linkedin.com/company/jkath-design-build-reinvent/
YouTube - https://www.youtube.com/channel/UCU8blFBRkOo6CuPqBaZKSTQ

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Katie:

As much as I love what I’m doing, I want everybody on my team to be able to do what I’m doing, and then some. I don’t want to be the only person in the house that knows how to sell a client, meet a client, and do all the preconstruction and design work.

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Maureen is also the Founder and CEO at The Learning Table which, in partnership with The Common Area, offers continuing education courses, leadership development coaching, marketing support, and a network of resources via an online dashboard.

Listen in as Maureen defines the owner’s rep as essentially a neutral third-party serving as the “conductor of the orchestra” which brings all of the parties together to accomplish the goals of the construction project at hand.

She speaks on the scope of her work as an owner’s rep, the two contract types she offers depending on the type of project, and the personal touch she provides to all of her clients as a boutique project management firm.

Finally, Maureen shares her inspiring experiences over the past several months as she navigated pregnancy as a woman business owner in the construction industry.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[04:22] Defining “owner’s rep”
[11:02] How to prepare a proposal as an owner’s rep
[16:45] Why Maureen dedicates a portion of her year to working with nonprofits
[20:32] Maureen’s journey in the construction industry
[30:03] The challenges of starting her own owner’s rep project management company
[34:50] How Maureen finds new clients
[39:37] Commercial versus residential owner’s representation
[44:29] Why an owner’s rep should be one of your first hires
[48:46] Dealing with owner controlled insurance programs (OCIP)
[51:32] The scope of Maureen’s involvement in projects and contingencies in place
[54:22] Lump-sum versus Guaranteed Maximum Price (GMP)
[58:01] Organizing the moving process for residential clients
[01:02:46] Navigating her pregnancy at work
[1:08:30] What’s next for Maureen

Connect with Maureen Mascaro & The Common Area:

Website - https://www.thecommonarea.co/
Instagram - https://www.instagram.com/thecommonareafactor/
Facebook - https://www.facebook.com/thecommonarea
LinkedIn - https://www.linkedin.com/in/maureenmascaro/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Maureen:

An “owner's rep” advocates for and educates clients through any type of real estate project, from concept through completion and occupancy, regardless of industry. If it’s a real estate project, we have the time, expertise, and local relationships to help bring all of the parties together to accomplish the goals of the project.
You can’t make the right decisions for your company if you don’t know your financials.
For every single project, one of the first hires you should make is your owner’s rep because they can help you identify the right team members that you should bring in for your specific project type, dynamic, and personality.

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He speaks on his decision to dedicate his life to the world of construction like his father and grandfather before him, and how he has evolved the business over the past two decades.

Finally, Toby talks about his inspiring weight loss journey and recently discovered passion for fitness. He reveals to Brad his fight with childhood leukemia at the tender age of eight and how he aims to make a difference today among other kids who are going through what he once did.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

Taking on both commercial and residential projects
Different types of contracts that come with commercial projects
How owners of commercial projects differ from residential homeowners
Training your construction team to thrive in commercial work
Why Toby chose construction
How Cornell’s system evolved over Toby’s 20+ years
The extent of Toby’s involvement in the preconstruction phase
Partnering with architects
Balancing business development with lead generation
Setting your prices and creating your contracts
Toby’s fitness journey
Toby’s experience with the 75 Hard program
Overcoming leukemia at eight years old
What’s next for Toby

Connect with Guest:

Website - www.cornellcustomconstruction.com
Instagram - @cornellcustomconstruction
Facebook - Cornell Custom Construction
LinkedIn - Toby Cornell
Houzz - Cornell Custom Homes, Inc.
TikTok - @cornellcustom

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Toby:

It’s so rewarding, when you’re renovating or remodeling, to start with this old home that needs a lot of work and needs life brought back into it and, when you’re done, you can stand back and say, “Wow, our team built that.” It’s the same thing with a new build: You start with a piece of dirt, and when you’re done, you’ve built this huge, beautiful building that hopefully will be there for hundreds of years.

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For Brandon, highlighting his energetic personality and company mission through Instagram and TikTok has been invaluable to the success of his business. In addition to being entertaining though, he also talks about the importance of providing true value to your followers—preferably for free via your content.

Brandon also speaks on the power of collaborations with other individuals and companies in your space. In fact, he believes that partnering with other influential brands is the fastest way to grow as a business.

Finally, Brandon explains his approach to continuing education, especially in the incredibly saturated fitness industry.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[02:44] Why Brandon started his own business
[08:00] The hard work that goes into building a successful business
[10:58] Knowing your worth as an entrepreneur
[15:34] Pricing your services
[18:38] Building a community around your brand
[26:24] The power of referrals
[28:20] Expanding your list of services or auxiliary ventures beyond your core business
[35:14] Viewing your peers as collaborators instead of as competition
[37:57] Navigating the toxicity of social media and avoiding the comparison trap
[43:59] Continuing education best practices
[47:34] Setting yourself up for success by nailing the “new client phase”
[53:18] Collaborating with other companies
[55:36] Designing his unique kettlebells and what Brandon does for fun

Connect with Guest:

Website - https://www.strictvisionathletics.com/
Instagram - https://www.instagram.com/strict_vision_athletics/
YouTube - https://www.youtube.com/watch?v=vxc3LKY01WQ

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Brandon:

To know what you’re worth is probably one of the single most difficult facets of being an entrepreneur.
Building a community is one of the most valuable things you can do, and that is something that is surprisingly inexpensive when it comes to a monetary amount. Now time-wise, it costs quite a bit.
Give away as much as you possibly can for free for as long as you can. That entices people, because people hate being sold to, especially online.
Never view your peers through the lens of competition.
You’re going to win the long game by being consistent, not by going viral.
Collaborating with other companies is how you’re going to grow the fastest, hands down.

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Listen in as Cara shares her journey as an artist at heart and why she chose to pursue interior design. She describes her “whimsical” style, unafraid to blend the old and the new depending on the client’s taste, and how her love of travel influences her aesthetic.

Cara also talks about the business side of owning a design firm. She says that, while design school can be incredibly valuable and provides a foundational knowledge and skill base for aspiring designers, ultimately, nothing beats actual, on-the-ground experience.

Finally, Cara shares how she was able to build a successful brand on Instagram and her keys to doing PR successfully as an interior designer.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[03:05] How travel influences Cara’s designs
[07:38] Cara’s attention to detail
[14:01] Developing your skill as a designer after design school
[18:37] Collaborating with other creatives
[22:28] Cara’s Instagram success
[28:56] Different business models in the design world
[37:51] Why Cara decided to go into interior design
[41:27] Navigating the business side of running a design firm
[50:32] What Cara finds most rewarding about running her own company
[55:57] Knowing how much work to take on at a time
[58:17] The keys to effective PR as an interior designer
[1:04:16] What’s next for Cara

Connect with Guest:

Website - www.carawoodhouse.com
Instagram - @carawoodhouseinteriors
Website - www.carawoodhousecollective.com
Instagram - @carawoodhousecollective

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Cara Woodhouse:

A huge part of success is to be able to brush failures off and use them as motivation to get to the next step, whatever that next step may be.
An architect looks at a space from the outside-in. A designer looks at a space from the inside-out.

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He also talks about the importance of building camaraderie with his teammates from other nations by creating a shared culture, which in turn motivates each and every athlete to perform at a much higher level on the court.

Jimmer also goes down memory lane, recalling how his naturally athletic prowess, combined with an immense drive, allowed him to fulfill his lifelong dream of playing for the NBA, and opened up new paths once he left that chapter behind him.

Finally, Jimmer talks with Brad about the process of building his new home in Denver and his advice to builders, architects, and designers looking to build their brand, and by extension forge a strong reputation with prospective clients.

Topics Discussed:

[03:07] Jimmer’s life in China and future plans for his pro basketball career
[08:02] Getting along with Chinese teammates culturally
[11:18] Different talent levels between Chinese and “import” players
[13:17] How Jimmer came to play for the CBA
[17:10] How Jimmer developed his entrepreneurial mindset as a pro athlete
[20:24] Embodying a competitive mindset
[24:07] Why Jimmer chose basketball
[33:10] Addressing nerves before every game
[38:34] Jimmer’s social media presence
[40:55] About Jimmer’s Choose Kindness program
[44:01] Playing at a prison
[49:04] Jimmer’s recommendations to homebuilders, architects, and designers
[55:00] How Jimmer chose his homebuilder
[57:02] Putting together The Money Team

Connect with Jimmer:

Instagram - https://www.instagram.com/jimmerfredette_32/?hl=en
TikTok - https://www.tiktok.com/@jimmerfredette_32?lang=en
Twitter - https://mobile.twitter.com/jimmerfredette
Wikipedia - https://en.wikipedia.org/wiki/Jimmer_Fredette

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Jimmer:

A huge part of success is to be able to brush failures off and use them as motivation to get to the next step, whatever that next step may be.
I didn’t have a Plan B growing up. Plan A was the NBA. That was all I thought about. That was all I was going to do.

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They have an established footing in both exceptional value custom homes and large-scale renovation. The team is comprised of experienced, hard-working, and conscientious people who enjoy sharing their craft with each other.

Whether you’re looking to design a traditional lake home, a modern farmhouse, or a cozy cottage á la Cape Cod, Mark D. Williams Custom Homes will gladly work with either an architect of your choice, or conceptualize and create with you ourselves. Regardless of the scope of your project, they work closely with clients to ensure the home meets your lifestyle and provides the most quality and value for the clients investment.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Connect with Mark Williams:

Website - http://www.mdwilliamshomes.com
Instagram - https://www.instagram.com/markdwilliams_customhomes/
Facebook - https://www.facebook.com/MarkDWilliamsCustomHomesInc/
LinkedIn - https://www.linkedin.com/in/mark-williams-968a3420/
Houzz - https://www.facebook.com/MarkDWilliamsCustomHomesInc/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

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Listen in as Austin does a deep dive into his work as a financial planner who caters primarily to small business owners. He speaks on the harsh realities of managing a startup and common mistakes that owners fall into when structuring their businesses.

He also offers some basic yet powerful advice to parents looking to raise financially intelligent kids, including need-to-know information on Roth IRAs, credit scores, and money management.

Finally, Austin talks about what clients can expect when they partner with Backbone Planning Partners, as well as his motivation for starting his podcast, Tycoons of Small Biz.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[03:30] The importance of financial planning and Austin’s greatest financial advice
[07:58] Having conversations with your kids about financial responsibility
[14:10] What to know about Roth IRAs
[22:01] Improving your credit score
[29:09] How business owners should communicate with employees about finances
[44:56] How Backbone Planning Partners helps small business owners
[52:59] Backbone’s fee structure
[56:06] Why Austin started the Tycoons of Small Biz podcast
[01:02:39] What Austin does for fun

Connect with Guest:

Website - https://www.backboneplanning.com/
Linkedin - https://www.linkedin.com/in/austinpetersoncfp/
Podcast - https://tycoonsofsmallbiz.com/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Austin:

The most basic information I can give to anybody is: “Live on 80% of what you make.”
I think it’s important that parents are open with their kids about how personal finance works.
Employees need to know that they’re following a leader that they can count on, and if you don’t look confident on a day-to-day basis, then they start to worry themselves.
Everybody thinks that every business owner is an overnight success; but, what they don’t realize is that there were ten years (or maybe even more) of them grinding and barely having enough to take care of their families before, finally, there was breathing room and then momentum.
You want to market to the business that you want, and not the business that you have today.
We believe that the backbone of the American economy is the small business owner.

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Listen in as Joseph and Adam discuss the keys to a productive business partnership and how the two friends were able to home in on their roles in the company over time.

They also talk about the benefits of promoting honesty, transparency, and open communication not only between the firm and its clients, but also between the leadership team and those they lead within the firm itself.

Finally, our guests speak on the many challenges that the past two years have presented and how they are currently navigating a market on the brink of recession.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

Joseph and Adam’s secret to a great business partnership
Conflict resolution
The value of having empathy for the client
The biggest conflict that Joseph and Adam aim to resolve in 2022
The evolution of the company
The importance of being as transparent as possible with contracts
Why have regular phone calls with clients
How Joseph and Adam eventually found the roles best suited for them
Cultivating a culture of honesty and transparency among all staff
Dealing with turnover and hiring in today’s turbulent economy
Why today’s market is unsustainable, and how it can be fixed
What Joseph and Adam do for fun
What’s upcoming for Ghiloni Custom Builders

Connect with Cardinal Crest Design Build:

Website - https://www.cardinalcresthomes.com/
Instagram - https://www.instagram.com/cardinalcrestkc/
Pinterest - https://www.pinterest.com/cardinalcrest/cardinal-crest-homes-renders/
Houzz - https://www.houzz.com/professionals/home-builders/cardinal-crest-homes-pfvwus-pf~1099660923?
YouTube - https://www.youtube.com/user/Cardinalcresthomes

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Joseph and Adam:

Conflict resolution is in every part of business in general, and it’s okay. Conflict is actually good. ~Joseph
There’s no way to get good at conflict resolution without doing a ton of it. ~Joseph
Dealing with conflict comes down to quality and continuous communication. [...] It goes back to cultivating a good relationship with your clients, being open and honest with your clients, and admitting fault when it’s necessary. ~Adam
There are builders with a wealth of knowledge and have amazing systems and processes. They need to share those systems and those processes with clients. ~Adam
I refer to my employees as my “colleagues” because we, as business owners, can learn so much from our colleagues. You learn your weaknesses very, very quickly from them if you create a culture and an environment where they’re comfortable voicing their opinions. ~Adam

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Listen in as Vince and Gino discuss the unique dynamics of doing business as a family, including alongside Gino’s mom and Vice President of the company, Maryjane Ghiloni.

They also explain the ins-and-outs of Builder 20 Clubs and how to join one, as well as how their strong focus on growing the homebuilding community influences the Ghiloni company culture.

Vince and Gino speak on how the younger Ghiloni is preparing to take the reins of the business, and how they have successfully utilized social media to thrive in today’s market, to the point where 60% of Ghiloni’s sales now come from Instagram alone.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[03:24] About the 20 Clubs for builders
[07:16] How the Clubs have changed over the years
[11:17] What to expect at a Builder 20 meeting
[14:39] How to find and join a Builder 20 group
[20:16] What led Gino to join the business later on
[28:03] Preparing to hand off the business to the next generation
[38:07] Cultivating company culture
[41:15] How Vince and Gino differentiate their roles in the company
[46:22] How social media has developed the business
[52:21] Addressing the labor shortage issue
[53:47] Deciding which tasks to subcontract
[56:40] Setting expectations with clients
[58:14] What Vince and Gino do for fun
[01:01:38] What’s upcoming for Ghiloni Custom Builders

Connect with Guest:

Website - https://www.ghiloni-custom-builders.com/
Instagram - https://www.instagram.com/ghiloni_custom_builders/
Facebook - https://www.facebook.com/Ghilonicustombuilders/
TikTok - @ghiloni_custom_builders
Houzz - https://www.houzz.com/professionals/design-build-firms/ghiloni-custom-builders-inc-pfvwus-pf~377556360

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes:

The culture of this company comes down to how we handle what we call “gray issues”: If it’s a gray issue, we take care of it. As fair as we can be with our clients is as fair as we can be for ourselves and for our subs.
Maybe our business, almost to a fault, is too much like a family in some cases.
The most important thing we have to do is set expectations for what we’re going to get. That’s tough: We think we got our point across and the client gets everything, but then you get a question out of left field after you get started.

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On episode 145 we speak with Luke Mezger of Mezger Homes located in Austin, TX. We discuss the custom accounting software Luke built, the experience of being featured in Dwell Magazine, Building Science, fixed prices, project management, and being confident as the expert. www.aftconstructionpodcast.com/podcast/145

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Founded in 2015, Pinhero specializes in the F&B and hospitality space. Since its founding, Pinhero has completed over 500 projects in the retail, restaurant, and office industry.

Sunny’s infectious personality and drive have been huge contributors to his successful bounceback from losing it all in 2008 to building an award-winning commercial construction company in 2021.

Listen in as Sunny shares what it truly means to take ownership of your business. He explains how being forced to start over after the 2008 crash taught him the value of playing the long game in the world of construction, the keys to building a $100 million company, how to educate clients in order to minimize difficult conversations, and how to create a training system for your team that scales.

Topics Discussed:

[04:48] Starting over after the 2008 crash
[10:31] Building a business of any size
[18:27] Being a great leader for your team
[21:06] Staying cutting edge as a business while sticking to timeless principles
[23:44] How Sunny was able to rapidly scale his company in his early 20s
[28:12] How Pinhero has evolved since 2008
[27:45] The challenges of working in commercial construction in 2022
[41:48] Getting rid of “head trash” and dealing with difficult conversations with clients
[47:00] Tools that Sunny uses to train his team
[56:22] Sunny’s business outside California
[58:58] Expanding your influencer network
[01:01:34] What Sunny likes to do for fun

Connect with Sunny Pinhero:

Website - https://pinhero.com/
LinkedIn - https://www.linkedin.com/in/sunnypinhero/
Instagram - https://www.instagram.com/pinheroconstruction/
Facebook - https://www.facebook.com/pinheroconstruction/
YouTube - https://www.youtube.com/channel/UCm-YAOd64uv0HPuvb2GnXbg
Twitter - https://twitter.com/PinheroCon

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Sunny:

If we’re going to grow our company—if we want to make more money—we have to produce more.
It doesn’t matter what size company you want to build; if you put your team in place, you can build to any size. And you manage the company—the company doesn’t manage you.
I’m a fan of selling a client once and then earning the right to keep building products for them.

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A builder since his youth, Garrett recalls many summers spent on job sites alongside his uncle, and ultimately leaving college after a single semester to work in construction full-time.

Our conversation largely revolves around Garrett’s inspiring road to sobriety. It was after turning his life around that he was able to build a thriving construction business amid the pandemic. He desires to be an inspiration to others going along this same path by telling the stories of men and women just like himself on his podcast, Skilled & Sober.

Garrett also shares the process of trial and error he had to go through to scale his business from doing renovations exclusively to designing and building homes in Central Maine.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[08:53] The moment Garrett’s Instagram presence really took off
[10:59] How Garrett got into construction
[14:50] Garret’s journey to sobriety
[24:38] About the Skilled & Sober podcast
[28:17] Garrett’s advice to those struggling with issues of self-worth
[35:08] How silent meditation changed Garrett’s life
[39:15] How the company has evolved since Garrett chose sobriety
[43:29] A cycle of hiring and firing amid COVID
[50:21] From renovation to homebuilding
[53:53] Learning the financial side of business
[58:55] Adjusting to changing material costs
[01:03:00] Vetting clients
[1:10:20] What’s upcoming for G.W. WoodWorks

Connect with Garrett Davis:

Website - https://www.gwdaviscompany.com/
Instagram - https://www.instagram.com/thelifeofbub/?hl=en

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Garrett:

There are underlying factors for everyone that struggles with mental illness, depress, and drug addiction: There’s stuff that we’re burying inside. There’s stuff that we’re not letting out.
Sobriety has taught me acceptance.
Trial and error has made my contracts better and better over the years.

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Born in L.A. to a schizophrenic mother and abandoned by his bipolar father at the age of 13, Festus found himself in the foster care system and lived at eight different foster homes until he discovered his passion for medicine.

He refused to take the advice of his foster parents who encouraged him to pursue a more “realistic” career and, through sheer willpower, Festus was eventually accepted into college at UC Riverside. He was later given a full ride scholarship to attend medical school at UCLA, where he decided to become an anesthesiologist. Finally, he was accepted to the residency program in UT Southwestern in Dallas.

Listen in as Festus reflects on those trials and offers his strategies for career success to those who may be feeling overwhelmed as they enter the job market.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[05:39] Festus’s background as a foster kid
[13:15] How Festus’s tough upbringing bolstered his resilience today
[17:04] Why Festus pursued pre-med
[24:12] About the Guardian Scholars Program
[27:54] Festus’s advice to his younger self
[28:58] Why Festus chose anesthesiology
[36:43] The importance of bedside manner
[42:51] The typical day-in-the-life of an anesthesiologist
[48:32] Festus’s future career plans
[53:23] Deciding which med school to enroll in
[57:30] What Festus does for fun
[58:52] Festus’s sisters plans for the future
[01:01:32] Festus’s advice to those experiencing career burnout

Connect with Festus Ohan:

Instagram - https://www.instagram.com/strivemd/?hl=en
LinkedIn - https://www.linkedin.com/in/fesohan/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Festus:

Try to find as many resources as you can, whether it’s for your studies or whatever your aspirations are. Try to find a mentor on the path that you’re exploring to help you find your way.

View Details

With the belief that “a rising tide raises all ships”, Brad kicks off the conversation explaining why he wholeheartedly believes in sharing so-called trade secrets via his social media and podcast, making it a point to educate clients and trade partners to uplift the industry as a whole.

Zach then speaks on becoming a better leader and creating a great company culture by setting expectations with your employees and developing the right systems and processes for your business. He also reveals how he has been able to cultivate his authentic online brand.

Finally, Zach explains why he decided to let all of his employees go at the end of 2021 in order to manage his two businesses by himself, and how he currently defines his scope of work for the projects he takes on today.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[03:32] Educating clients and trade partners
[13:53] Defining career “success” and building an authentic brand
[21:16] Why Zach started his social media
[26:26] Being creative with your content
[30:44] Working with The Build Show
[36:39] How Zach schedules his content for his various social media
[42:36] Developing the right systems and processes for your business
[46:25] Creating a great company culture
[53:25] Letting everyone go and managing a one-man company as of the start of 2022
[01:04:43] How Zach delegates tasks today
[1:12:55] Zach’s ideal client
[1:17:11] What Zach is most excited about

Connect with Zachary Dettmore:

Website: https://www.dettmore.com/
Instagram - https://www.instagram.com/dettmore101/
YouTube - https://www.youtube.com/c/Dettmore101
TikTok - https://www.tiktok.com/@dettmore101
Facebook - https://www.facebook.com/dettmorehomeimprovements
Tumblr - https://dettmorehomeimprovements.tumblr.com/
Houzz - https://www.houzz.com/pro/dettmore/dettmore-home-improvements?lt=hl

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Zachary:

I’m a harsh critic of myself and there’s really not much that I’m afraid to share about my personal struggle, and when people see that I’m struggling, they realize that we’re all in this together.
You’re only going to see the value of my work in a decade, when compared to my competitor.

View Details

Schannon started growing her brand in May of 2020 and, by November of the same year, That Tile Chick grew from having zero followers on Instagram to over 20,000.

Listen in as Schannon and Chris discuss how they entered the tile industry and how the pair came to form the That Tile Chick brand. They also share the keys to their success on social media and how they have been able to thrive in business as a couple.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit November 06-09 https://www.eventcreate.com/e/contractorcoalitionsummit

Topics Discussed:

[03:30] The backstory of “That Tile Chick”
[07:07] Schannon and Chris’s background and why they got into tile
[16:59] Common issues in the tile industry
[22:51] Houston’s cutthroat market
[24:26] Shannon and Chris’s decision to start a tile company
[28:11] Pre-qualifying your clients
[39:20] Delegating tasks as the business scales
[41:51] Establishing the That Tile Chick brand
[46:37] The value of being a “real person” on social media if you want to build a following
[51:37] How social media marketing changed Schannon and Chris’s business
[58:34] Managing a business as a couple
[1:04:28] What Schannon and Chris are most excited about

Connect with That Tile Chick:

Website - https://www.thattilechick.com/
Instagram - https://www.instagram.com/ThatTileChick/
Facebook - https://www.facebook.com/TheTileChick
YouTube - https://www.youtube.com/ThatTileChick
TikTok - https://www.tiktok.com/@thattilechick?lang=en

Connect with Brad Leavitt

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Schannon and Chris:

I think Houston is very cutthroat. Even in the highest-end neighborhoods, to be a contractor here, you really need to know how to market. You need to be able to sell your value, communicate with the client on why, and be able to educate them in certain ways so they have a base understanding of what you’re talking about. ~Schannon
Before wasting your time going out to a job site, you need to start pre-qualifying your clients. ~Chris

View Details

Listen in as Neil discusses the often-overlooked considerations around sustainable building and his take on technological developments around this space since the beginning of his career over a decade ago.

Neil talks about how a construction team can use the IECC climate zone map to inform the foundation prep and mechanical design of a home. He also explains that every aspect of room and building design has a direct or indirect impact on one another, from the choice of building materials to environmental factors such as climate, nearby water sources, and even sound.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/
LP Louisiana-Pacific Corporation - https://lpcorp.com/

Topics Discussed:

[02:53] Defining “thermal bridging”
[07:39] Climate-specific factors that have an effect on the cooling and comfort of a home
[14:27] Implementing better building practices
[17:47] Defining “WRB” (Weather-Resistant Barrier) and ERV (Energy Recovery Ventilator)
[31:41] HRV (Heat Recovery Ventilator)
[34:16] The importance of mechanical design
[38:44] Considerations around foundation prep
[45:01] Developing a foolproof duct system
[47:43] Cutting edge building science technologies
[55:06] Why Neil got into building science
[58:02] What frustrates Neil about the industry currently, and what he is excited about

Connect with Neil Freidberg & LP:

Website - https://lpcorp.com/
Neil Freidberg LinkedIn - https://www.linkedin.com/in/neil-freidberg-92bba051/
Facebook - https://www.facebook.com/LPBuildingSolutionsProfessional?_ga=2.165797882.559309470.1518450412-313342217.1513109586
Instagram - https://www.instagram.com/lp_pros/?_ga=2.165797882.559309470.1518450412-313342217.1513109586
LinkedIn - https://www.linkedin.com/company/louisiana-pacific-corporation/?_ga=2.165797882.559309470.1518450412-313342217.1513109586
YouTube - https://www.youtube.com/channel/UCf_mPuYsZ--GwSgooYeUzVw

Connect with Brad Leavitt

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Neil:

Heat transfers in three methods: conduction, radiation, and convection. When we’re talking about thermal bridging specifically, it is basically a connection through an assembly, where it is a majority conducted.
We’re looking to build the new 100-year homes. We’re looking to build the new historical districts.
The majority of litigation ends up being water intrusion in homes.
How you use your house dictates how your HVAC unit is affected.

View Details

Listen in as Jack unpacks the important yet often neglected subject of public adjusting, which he says most business owners never consider until it becomes necessary. As an incredibly complex topic that involves a great deal of stress for all involved parties, Jack brings up what is probably VPA’s biggest differentiator as a claims adjustment firm: his team’s empathy for clients.

Jack goes on to share his passion for bringing up the industry as a whole and the community within it. He channels this passion into a podcast and a commitment to putting out educational content revolving around his expertise on social media.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

[02:07] What is “public adjusting”
[11:11] The importance of empathy
[18:19] Why those seeking claims adjustment need to potentially take into account more than a single part of the property, if not the entire property
[22:09] How payouts affect future premiums
[29:46] How to ensure that hurricane insurance is not excluded
[37:08] VPA’s process
[44:22] How VPA gets paid
[48:04] Jack’s professional background
[53:35] The growth of the business since its founding
[57:14] Why Jack is passionate about producing content on public adjustment

Connect with Jack Hanks:

Website - https://www.vpa.claims/
Facebook - https://www.facebook.com/vpaclaims
Instagram - https://www.instagram.com/vpaclaims/
LinkedIn - https://www.linkedin.com/company/vpaclaims/

Connect with Brad Leavitt

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Jack:

A claim is a claim is a claim—whether it’s $500 or $1000 or $1 million.
It’s not about the number of the claim—it’s about the risk of the claim.
As a public adjuster, we can do everything an attorney can except for filing a lawsuit.

View Details

Brady does a deep dive into his approach to drafting his professional services agreements and how to communicate with clients strategically in order to maximize productivity and minimize conflict. He also speaks on navigating those tough conversations that inevitably happen no matter how much you prepare.

Finally, Brady shares the tenets of storytelling and how mastering these can help you clearly define your company brand. He also explains why it is crucial that your client sees themselves as the hero of the story that is the construction of their new home, and why your role as contractor is simply to serve as your clients’ guide.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

[02:28] Brady’s “get paid to plan” philosophy
[11:00] How to price your services
[15:13] Dealing with clients who push back on your professional services agreement
[19:07] Defining scope in the PSA
[21:43] Successfully anchor pricing upon breaking ground
[28:05] The keys to strategic communication with clients
[39:12] Why you should never negotiate against your agreement
[43:43] Preparing for tough conversations
[50:54] The tenets of storytelling and being your client’s guide to make them the hero
[1:04:05] What Brady does for fun

Connect with Brady Fry & Fry Classic Construction:

Website - https://fryclassicconstruction.com/
Instagram - https://www.instagram.com/fryclassicconstruction/
Facebook - https://www.facebook.com/Fry-Classic-Construction-1009430242538364/
Houzz - https://www.houzz.com/professionals/general-contractors/fry-classic-construction-llc-pfvwus-pf~253139940?

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Brady:

The best customers expect to pay for service. You actually elevate your perception in the marketplace when you require people to pay for your time.
You’re never going to get a good job with a good budget if you’re competitive bidding. If you’re just papering your town with free estimates, you’re usually competing on price, and you’re never going to get the best work if that’s the basis for your competition.
I don’t agree to “estimate”. I agree to provide a “budget consultation”.
Never negotiate against your agreement. You should never put yourself in a weaker position after the contract is signed.

View Details

Holly is an Arizona native who has worked as a designer for 17 years. Throughout her career, she was able to build lasting relationships with top architects, builders, and vendors in the valley.

Holly has been the recipient of numerous ASID awards, and has had her work featured in such publications as Scottsdale Modern Luxury, Luxe Magazine, and Phoenix Home & Garden.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

[02:28] The collaborative culture of the design world in Arizona
[06:10] Charging what you’re worth
[11:23] Building a bond with your clients
[14:15] Educating clients while respecting their vision and preferences
[18:23] Dealing with rising prices and supply chain issues
[22:08] Considerations when ordering furniture in today’s economy
[26:32] Why Holly decided to go into business for herself
[34:05] Building her network of clients and trades
[39:32] Commercial versus residential projects
[42:53] Interviewing clients
[44:34] Per square foot versus hourly
[48:17] Why it’s important to ask clients if they’ve worked with a designer previously
[55:41] Using social media effectively
[57:48] Outsourcing social media
[01:00:38] What’s next for Holly Wright Design

Connect with Holly Wright:

Website - https://hollywrightdesign.com/
Instagram - https://www.instagram.com/hollywright_design_/
Facebook - https://www.facebook.com/holly.wrightasher

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Holly:

Part of the bond I like to build with clients is, I want them to know that I’m excited about their job. I want them to be excited about their house, too.
I’m not trying to decide anything for my clients. I have a direction in mind that I think will yield a good result; but, I want to educate them on why I’m going that way.
I don’t want clients to feel like they’re living in a museum of things that I created. I want them to feel like it’s their home.
Clients are okay with paying fees. They just want to know about it.

View Details

Susan grew up on job sites watching her father and grandfather build and renovate homes. When she was 23 she obtained her builder's license and built her first home at the age of 24. She met Paul 15 years ago, who quickly fell in love with Susan’s passion for homes, inspiring him to get his builder's license as well. Since then, Susan and Paul have successfully transformed hundreds of homes together and continually innovate with new designs.

The Kadilaks just launched a nationwide app for their new home renovation show, Renovation Rekindle. The show focuses on helping clients “rekindle” the love for their home by bringing their dream to reality.

Sponsors:

The Tile Shop - https://www.tileshop.com/
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummit

Topics Discussed:

[03:42] Why Susan and Paul created their own app
[09:15] Overcoming your fear of being on camera and justifying the ROI of video
[14:05] The power of having a personality behind the companies you buy from
[17:23] Integrating design and construction into the same process
[25:52] Turning away prospects who aren’t the right fit
[29:30] Growing up on job sites and removing “failure” from one’s vocabulary
[35:30] Paul’s background and his foray into homebuilding
[41:50] Making the first hire
[45:38] How the company looks today since the first hire
[49:26] How the app has made Susan and Paul’s videos more accessible
[50:05] Organizing their multiple businesses
[58:43] Finding work-life balance
[01:00:33] Outsourcing social media
[01:04:17] What’s next for Kadilak

Connect with Kadilac Homes:

Website https://kadilakhomes.com/
Instagram https://www.instagram.com/KadilakHomes/
Facebook https://www.facebook.com/KadilakHomes/
LinkedIn https://www.linkedin.com/in/susankadilak/
Pinterest https://www.pinterest.com/kadilakhomes/_created/
YouTube https://www.youtube.com/channel/UC4M9eKEOox3Dq6N0jraCqA
TikTok https://www.tiktok.com/@kadilakhomes?lang=en

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Susan and Paul:

When you’re putting videos out there, the people who call you have already decided that they like you. They already know what they’re going to get and what to expect. ~Susan
Our videos draw in the clients who want to work with us. ~Paul
Design has always been a natural part of the construction process. ~Susan
The biggest thing you build is your reputation. ~Paul
Controlling the distractions around you is the key to building your business and your people. ~Paul

View Details

A. Q. talks about his journey from Penn State to the NFL to winning the Super Bowl to, finally, becoming a coach. He attributes much of his decision to his time playing center, which he refers to as the “brains of the operation”. He also explains how he managed to stay fit and healthy throughout his athletic career.

Other contributors to A. Q.’s successful 12-year NFL career (and now coaching career) include his belief that well-rounded fitness, integrity, accountability, mentorship, and cultivating a strong culture are key to standing apart as a professional athlete.

Sponsors:

The Tile Shop - https://www.tileshop.com/
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummit

Topics Discussed:

[02:41] Why A. Q. decided to be a coach and his thoughts on playing center
[06:16] How A. Q. stayed healthy throughout his career
[12:50] Why accountability is everything in the NFL
[17:10] From Penn State to the NFL
[21:11] Becoming a well-rounded athlete over specializing in just one sport
[26:02] A. Q.’s coaching style
[30:16] The importance of position flexibility among the offensive line
[36:39] Playing for Joe Paterno
[40:04] Why A. Q. moved to Arizona
[43:26] Finding a mentor
[46:59] The importance of culture in team sports
[55:05] Allowing culture to evolve
[58:43] Winning the Super Bowl
[01:03:39] What’s next for A. Q.

Connect with AQ Shipley

Instagram - https://www.instagram.com/aqshipley/
Twitter - https://twitter.com/aqshipley

Connect with Brad Leavitt

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by AQ Shipley:

I was never the biggest. I was never the strongest. I was never the fastest. The ticket was right here, in my mind.
Accountability is everything in the NFL.
The odds of you specializing in one sport and actually making it is slim to none. Why not become the most well-rounded person?

View Details

That career began in 2000 when he became a draftsman for a residential design firm in his native Wake Forest. It was here where he developed a love for historic architecture and an eye for detail. In 2003, he was part of the founding team for a design division within a structural engineering firm in Raleigh.

Finally, in 2007, Tony established his own firm, Frazier Home Design. It was purely a one-man show until Tony made his first hire in 2010. The firm has since become a leading architecture and design studio in The Triangle, and today one-third of their work annually includes out-of-state designs.

Listen in as Tony shares how he was able to build his brand, credibility, and network in the early days of Frazier Home Design. He believes that discomfort is the gateway to growth, illustrated in his penchant for taking risks and making sure that he only hires those who thrive in challenging environments. Finally, he speaks on using social media and evolving technologies to take his business to the next level.

Sponsors:

The Tile Shop - https://www.tileshop.com/
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummit

Topics Discussed:

[03:54] About Frazier Home Design
[08:56] Building relationships in the firm’s early days
[14:42] Knowing your worth as a new company
[20:50] Raising your rates
[24:39] Hiring the right people
[28:08] Keeping your culture strong
[31:27] Training project coordinators
[40:03] How Tony settled on his go-to architectural styles
[45:19] Tony’s favored social media platforms
[47:45] Taking inspiration from other, similar designs
[51:27] Adapting to new technologies in the industry
[01:03:06] What Tony loves about his art
[01:04:43] What’s next for Tony

Connect with Tony Frazier & Frazier Home Design

Website - https://frazierhomedesign.com/
Instagram - https://www.instagram.com/frazierhomedesign/
Facebook - https://www.facebook.com/Frazier-Home-Design- 124269034252174/
LinkedIn - https://www.linkedin.com/in/tony-frazier-39578711
Pinterest - https://www.pinterest.com/frazierhomedesigns/_created/
Houzz - https://www.houzz.com/pro/tf6705
YouTube - https://www.youtube.com/channel/UCnGRIgdiMuiKS7bal7IcOew/featured

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Tony:

It wasn't about the name recognition at all. It was about creating better-designed homes and that takes more thought, energy, and collaboration within the office. [...] Name recognition followed those processes.
Our toughest client—our best client—is somebody that is able to give us their vision, and has trust in us, and they allow us to take those designs and add some creative freedom: We’re giving them everything they want in their house, but they’re not leading the way for us. Those are the projects I love.

View Details

The Tile Shop offers a complimentary Design Studio, a collaborative platform to create customized 3D design renderings to scale. The Design Studio allows customers to bring their design ideas to life by creating custom looks unique to their room dimensions and tile and stone preferences.

Listen in as Shehan gives her thoughts on the ever-evolving topic of marketing strategy after ten years in the industry. She explains why, despite the value of online branding, having a retail presence is still a must in the design space.

Sponsors:

The Tile Shop - https://www.tileshop.com/
Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummit

Topics Discussed:

[02:46] Shehan’s approach to marketing strategy
[05:46] Utilizing different platforms for different purposes
[08:55] Working with influencers
[10:45] Finding the right vendors to work with
[19:08] Adapting to the fluctuating supply chain
[25:16] The Tile Shop’s brick-and-mortar presence
[28:12] Educating installers and building an installer community
[35:18] Why Shehan and the team is so personally involved with installations
[42:39] What Shehan looks for in a professional relationship
[47:20] How marketing strategy has changed over the past decade
[52:18] The Tile Shop’s trade partnership program
[55:50] Shehan’s favorite thing about working at The Tile Shop
[01:00:28] What’s next for The Tile Shop

Connect with Shehan Ghanchi & The Tile Shop:

Website - https://www.tileshop.com/
Instagram - https://www.instagram.com/thetileshop/
Hashtag - #thetileshop
Facebook - https://www.facebook.com/thetileshop1
LinkedIn - https://www.linkedin.com/company/the-tile-shop
Pinterest - https://www.pinterest.com/thetileshop/_created/
YouTube - https://www.youtube.com/c/thetileshop

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Shehan:

We’re a brick-and-mortar retailer at heart.
It’s been inspiring to see how the installer community has grown. There are a lot of thought leaders who want to support in growing that profession and showing the gratification that comes with what [installers] do.
We want people to have these spaces and enjoy them for years. That’s the beauty of tile: Truthfully, it’s a classic material that can stand the test of time.
Social is almost your modern-day PR. It’s your word-of-mouth. Implementing a social strategy is so critical. Now, with the way people consume so quickly and with video on the rise, it’s really changed the way teams produce content.
I’m a tile geek. I love how beautiful tile can be and what an impact it can make on the space. It’s more than a functional element—it’s really a design element.

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In 1999, Micheal founded his first company, Micon Construction. In 2010, he formed a partnership with his cousin John Fullard and together they established Greenside Design Build. The firm has a focus on high-end residential renovations and new construction single family homes.

Over the last decade, Greenside has grown into one of the premier custom builders in the suburban Chicago market.

Listen in as Micheal shares his process for working with trade partners remotely in a challenging market, his fascinating old-school versus new-school dynamic with his cousin and business partner John, using Instagram to further his business growth, and incorporating newer technologies and green options into his more recent projects.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummit

Topics Discussed:

[02:47] Micheal’s selection and finalization process
[07:54] Competitive bidding in the Chicago market
[18:58] Working with John Fullard
[21:03] Micheal and John’s lean team at Greenside
[27:25] Hiring employees
[35:16] Working with trade partners remotely
[38:50] Dividing responsibilities with your business partner
[43:36] How Micheal has been finding more business through Instagram
[47:57] The next 12 months for Greenside
[50:09] Micheal’s process from pre-construction to completion
[55:10] Incorporating newer technologies such as solar
[01:01:12] What’s next for Micheal

Connect with Michael & Greenside Design Build:

Website - https://www.greensidedesignbuild.com/
Instagram - https://www.instagram.com/greenside_design_build/
LinkedIn - https://www.linkedin.com/in/micheal-conneely-19333311/
Houzz - https://www.houzz.com/professionals/home-builders/greenside-design-build-llc-pfvwus-pf~1887529727?
TikTok - https://www.tiktok.com/@greenside_design_build

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Micheal:

Probably to my detriment, I’m a little bit of a control freak [...] and that comes down to the level of quality. It’s like the old Ronald Reagan saying: “Trust, but verify.” I have to verify all the jobs, and my cousin John is the same way.

In any partnership—even marriage—there are things you are going to have to do more than your partner, and that’s just the way it is. And sometimes you’re going to be doing less than your partner. And the sooner someone accepts that [...] and knows that what we’re doing is for the benefit of the team, you’re not going to have problems.

I’ve noticed a definite uptick in potential business from Instagram. I’ve noticed a bigger awareness. I try to portray who we really are. I try to portray our experience and our knowledge in the market.

What you put on social media is a reinforcement of what you do.

I would recommend all [builders to] get into a Builder 20 group because it’s like a board of directors for you.

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Today Brad speaks with John Coppola of Coppola Custom Woodworking.

Even with a relatively successful business in New York, John was unsatisfied with the path he was on, prompting him to make the move to Phoenix and start from scratch. “I want to work with someone who wants my work,” says John, “Not just because I fit their timeline.”

On a similar note, John makes earning his clients’ trust a priority, even if it means taking some loss leaders early on in order to build a name for himself and a portfolio he can proudly display.

Honesty is another virtue that anchors all of John’s interactions with both contractors and clients, to the point that he is willing to turn away anybody who he feels in his gut is not a good fit for a partnership. He says that gauging honesty from the very first conversation is vital, and it is not only beneficial to you as the business owner, but to them as the customer as well.

John goes on to talk about his unique approach to business. A self-proclaimed “control freak”, John likes to keep his ship tight and goes out of his way to do a lot of the work himself. He caps things off by mentioning that his father, a successful business owner in his own right, is the single biggest influence in John’s personal and professional life.

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummit

Topics Discussed:

[00:42] Building relationships in a totally new market
[06:06] Educating contractors and clients
[12:49] Why John moved from New York to Phoenix
[15:06] Working with contractors in New York versus Phoenix
[26:00] Building more rapport with contractors and clients
[31:16] Dealing with time-related issues and balancing work and family
[37:24] How humidity in Arizona affects woodworking
[40:47] Working effectively with vendors and dealing with supply chain issues
[45:41] Investing in quality pieces
[51:30] John and Brad talk about their fathers’ impact on them
[55:50] Why John decided to start his own business after working for his dad
[58:18] What John would do differently if he could start over

Connect with John Coppola:

Instagram - https://www.instagram.com/jcop30/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by John:

I’m a horrible businessman. Money is the last thing on my mind. I make a ton of mistakes. I’m human. But I’ll make sure I make my mistakes right.
I didn’t lose money. I just learned a new skill.

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Focused on the mission to create the next generation of renewable smart grid systems leveraging the best battery storage technologies, RoseWater works with their clients to design, build, integrate and manage power system assets specific to their needs.

Alongside Joseph and Mario, Brad also welcomes Chris Matthews, Principal of Acoustic Designs Group, a Scottsdale-based architectural lighting design and automation firm, to speak on incorporating RoseWater into a home.

Traditionally, the three broad categories in a home are the mechanical systems, the electrical systems, and the plumbing. Today, there is a fourth category: the communication infrastructure of a home. RoseWater ensures the integrity of this infrastructure.

RoseWater has a “dual feature” in that it not only monitors energy, but generates it⁠ (i.e. via solar). Its battery backup lasts for 18-to-36 hours—an incredibly useful feature to have if you live in a power outage-prone area.

“You can definitely keep your home office going with a RoseWater product,” says Chris, “because it doesn’t care what feeds it. It just keeps powering what’s connected to it.”

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Events:

Learn More/Register for Contractor Coalition Summit May 01-04 https://www.eventcreate.com/e/contractorscoalitionsummit

Topics Discussed:

[02:32] The four broad categories in a home
[04:28] What to do when a home’s wireless infrastructure goes down
[07:04] Making the switch to renewable energy
[10:51] Defining “condition energy”
[13:58] RoseWater as a generator
[18:23] Which parts of the house to focus RoseWater on
[20:25] How Joe and Mario met
[29:23] How Joseph educated architects, engineers, and the public on RoseWater
[34:57] Challenges in developing RoseWater
[40:37] Partnering with dealers and distributors for RoseWater
[46:47] The biggest challenges that RoseWater is currently facing
[50:34] Working with Chris on installing the product
[01:01:03] What’s upcoming for RoseWater

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Connect with Rosewater:

Website - https://rosewaterenergy.com/
Facebook - https://www.facebook.com/rosewaterenergygroup
Twitter - https://twitter.com/rosewaterenergy
LinkedIn - https://www.linkedin.com/company/rosewater-energy-group/
YouTube - https://www.youtube.com/user/RoseWaterEnergyGroup

Key Quotes by Joseph, Mario, and Chris:

Traditionally, the three broad categories in a home are the mechanical systems, the electrical systems, and the plumbing. [...] For a long time, that was perfect. But in today’s world, there’s a fourth category: the communication infrastructure of a home. ~Joseph
“Consistent energy” is when energy produces consistent voltage, 120 volts, consistent frequency, 60 cycles at all times regardless of what’s feeding our device. ~Chris
When we went about partnering with the right people, we needed to deal with companies and engineers that really understood our problem. ~Mario

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Starting at the age of 17, working for Appalachian Forest Products, a company that manufactured molding and interior trim, Dan knew he had a passion for woodworking. He started DeVol Woodworks at the age of 19, specializing in high-end finish carpentry and cabinetmaking, sub-contracting his services to Dayton area home builders. Dan spent the next ten years perfecting his skills. Dan formed his own Custom Home Building Company in 1994 and has since built in excess of one hundred homes.

Dan explains the four principles of project management: organize, manage, lead and control, and how to use them build a lasting home. He went further and explained the benefits of creating a scope of work and attending the builder's show in your business.

Topics Discussed:

[02:39] The transition of DeVol Builder over the years
[05:26] Setting standards for clients during extreme climates
[07:42] Walking the customers through the construction cost
[14:24] How Dan is managing the schedule despite the construction evolution
[16:28] How DeVol Construction is involved in pre-construction to make sure that everything is in place
[19:12] Pushbacks from clients
[22:20] The benefits of creating a scope of work
[25:22] How to create a scope of work
[29:14] Communication with clients
[33:45] About the builder's show
[34:44] The benefits of the builders show in your business
[37:00] How Dan got into the builder 20 program
[44:21] Financial management in the builder 20 program
[45:19] How to recruit new builders into the 20 club program
[52:36] Setting price expectations
[56:33] What Dan enjoy the most in being a builder

Connect With Dan DeVol:

Website- http://www.devolbuilders.com/
Instagram- https://www.instagram.com/devolbuilders/
LinkedIn- https://www.linkedin.com/in/devolbuilders/

Connect With Brad Leavitt:

Website- https://www.aftconstructionpodcast.com/
Instagram- https://instagram.com/aft_construction
Facebook- https://www.facebook.com/aftconstruction
Houzz- https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest- https://www.pinterest.ph/AFT_CONSTRUCTION/
Youtube- https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Dan DeVol

There are four key principles of project management, organize, manage, lead, and control. You organize the project in the front end, manage the team of people going into it, lead them in and control.
A scope of work that is detailed really does help in misunderstandings and confusion, especially with the vendor.
As builders, we get some of our best education by talking to other builders. Podcasting enables you to hear other builders talk about their experience which might change how you do your business.
To be successful as a salesperson, you need to set realistic expectations.

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Growing up in the homebuilding business sparked Ben’s passion for building and renovating homes. After graduating and working in new construction, he began to buy, renovate and sell homes.

He founded BHDB in 2012 and eventually partnered with company President Brock Garber in 2014. He is also currently in the process of taking over Berks Homes from his father, right alongside his sister.

Today’s conversation centers around Ben’s approach to building and maintaining relationships with clients, subcontractors, trade partners, and employees, especially now as the country slowly begins to ease into a post-pandemic world.

He talks about what it is like to take over the family business and how he ensures that he runs a tight ship that is efficient, organized, and has a culture characterized by helpfulness, humility, awareness, and being driven.

Topics Discussed:

[05:07] Challenges that Ben is dealing with today
[07:51] Adjusting to frequent price shifts for supplies
[13:12] Dealing with rising prices across the board while maintaining client relationships
[16:49] Setting expectations with subcontractors, suppliers, and trade partners
[25:35] Ensuring job cleanliness and why onboarding is a big deal
[29:32] Taking ownership of your business
[30:48] Cultivating great company culture
[41:27] Motivating employees beyond the dollar
[46:47] Working in a family business
[52:16] Taking over the business from his father
[55:36] Land acquisition between different regions
[01:01:46] Ben’s career before becoming GM at Berks Homes
[1:06:44] What Ben does for fun

Connect with Guest:

Website - https://www.berkshomes.com/
Instagram - https://www.instagram.com/berkshomes/
Instagram Ben - https://www.instagram.com/bhdb_ben/
LinkedIn - https://www.linkedin.com/in/benhorning/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Ben:

At the end of the day, our trades are built for the volume, and they know that the way that we purchase things has a little bit of “you win some, you lose some”, but you’re always going to have a certain amount of work. You’re not going to be starving for work for more than a week. There’s always consistent work.
The accountability really starts upfront when we onboard [subcontractors, suppliers, and trade partners]. There are two sides of the fence in this relationship: your side of the fence as trade partner, and my side of the fence as builder.
Clean equals quality.
We want people who not only want to be world-class or the best in their business, but they also care about the goals of the company and achieving them and working together to get there.

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Asked about the unique objectives that differentiate residential from commercial clients, Dala says that it ultimately comes down to helping businesses see how great design can contribute to the bottom line.

Beyond aesthetics, great commercial design truly expresses the heart and soul of the brand. To achieve this, Dala always makes it a point to spend as much time as she can with her clients to discover “the heartbeat behind why they are doing what they are doing”, since doing so can better inform design decisions.

One tangible way House of Form does this is through designing what they call “Immersive Spaces” brought to life by renderings that leave nothing to the imagination of the client. She brings up her recent project, the subterranean martini lounge 36 Below, as a prime example of an Immersive Space in action.

Dala goes on to further unpack House of Form’s approach to turning a brand story into an aesthetic solution, and explains why their greatest strength as a design firm is their commitment to being a part of the process from start to finish, ensuring that “execution is aligned with the vision.”

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

[02:19] Why Dala decided to diversify her services to include commercial design
[05:14] Educating clients in the commercial and hospitality sector
[07:32] How great design can contribute to a business’s bottom line
[10:02] Incorporating the heart and soul of the brand into design
[11:42] Dealing with the unique challenges that designers face with commercial clients
[16:54] How standards differ between big brand clients and boutique clients
[19:32] How to stand out as a commercial design firm
[22:08] Defining “Immersive Spaces”
[31:57] What makes a good builder
[33:28] House of Form’s lead generation strategy
[35:51] Coordinating schedules with trade partners on commercial projects
[38:06] The evolution of House of Form and Dala’s road to starting the company
[46:17] What keeps Dala up at night regarding the future of House of Form
[46:56] About House of Form’s hospitality retreats
[54:17] What got Dala into design and how design school benefited her
[58:57] Dala’s favorite part of the job

Connect with Dala Al- Fuwaires:

Website - https://houseofform.com/
Instagram - https://www.instagram.com/houseofform_/
Facebook - https://www.facebook.com/houseofform
LinkedIn - https://www.linkedin.com/company/houseofform/
Pinterest - https://www.instagram.com/houseofform_/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Dala:

If a client has never worked with a designer, there is likely education that needs to happen. If they have, they are very much aware of the value that comes with working with one.
Beyond aesthetics, we really try to think of the heart and soul of the brand.
Custom doesn’t necessarily have to be more expensive. We can work with smaller shops in the valley that can build a truly unique product, and it will probably be the same cost as something we could have purchased online.
Figure out what the brand story is and somehow turn that into an aesthetic solution. When you’re authentic to yourself and your brand, then you’re ultimately developing an authentic space that no one has ever done before.
The strength of our projects comes from being able to do everything from A to Z—being able to be a part of that entire process and making sure that execution is aligned with the vision.

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Kyle defines post frame construction as a surprisingly durable, time-tested building method that has even been utilized by the ancient Egyptians over two millennia ago. Post frame also results in savings on time and resources. A large, weather-proof structure can be built this way in a week, and interiors can then be brought in completely shielded from the elements.

Kyle’s personal goal is to “evolve post frame into something that is more than a barn” by promoting its advantages using his platform so that more people can see the potential of this often underappreciated method of construction.

He uses Instagram to address the myths and misconceptions surrounding post frame construction, and overall educate potential customers who are curious and open to learning more.

Says Kyle: “I just want to educate what sets us apart and what we’re doing so that people, on day one, will say, ‘I don’t have any questions for you.’”

Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

[01:52] What is “post frame construction”?
[05:05] How post frame homes can be more energy efficient
[08:21] Why Kyle decided to specialize in post frame construction
[11:40] Post frame construction from the perspective of engineering
[13:20] Why Kyle uses social media to promote post frame construction
[16:24] How social media has impacted Rural Renovators’ business development arm
[18:25] Embracing your niche and core values
[22:07] Kyle’s favorite product
[27:17] Deciding which projects to feature on social media
[35:48] Communication between different parties as a general contractor
[38:18] Collaborating with high-quality vendors
[45:09] Kyle’s advice to those starting out in the industry
[48:47] The typical payment plan when working with Rural Renovators
[53:52] Rural Renovators’ business today compared to year one
[58:30] What Kyle does for fun

Connect with RR Buildings & Kyle Stumpenhorst:

Website - https://rrbuildings.com/
YouTube - https://www.youtube.com/channel/UCWXEQsK3UiHszjwgGN5HUeQ
Instagram - https://www.instagram.com/rrbuildings/
Facebook - https://www.facebook.com/ruralrenovators

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Kyle:

The engineering behind a post frame is legit. A lot of people look at them and think, “That’s just a barn. It’s going to blow away in the wind.” But, not when built and engineered properly.
In the market I’m in – Midwest, rural town – you can’t become the guy that’s overpriced. You can’t become the guy who appears to be overly successful. You have to be true to your ideals and who you are and your community.
You can’t take that short gain for something that you’re looking to do long-term.
Now that social media has become so prevalent, it’s given a voice to the contractor [to say] that we do care, that we love what we do.
With regards to content, no matter what you’re doing, show what you love. Show what excites you. That’s really all that matters.

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Wally joined Kohler Co.’s Minneapolis Branch directly following his graduation from the University of St. Thomas in St. Paul, MN in 1976.

In October 2020, after over four decades with Kohler Co., Wally retired as a Director – Sales, Builder Channel, a position that he had held since 2008. Today, he serves as a consultant and brand ambassador for the luxury kitchen and bath manufacturer.

In 2014, Wally’s contribution to Kohler Co. was acknowledged when he was chosen as the recipient of the company’s highest and most prestigious recognition, the Chairman’s Award. Wally was also recognized by CBUSA in March 2020 with its first inaugural and annual Walter G Schwartz – Award of Excellence award.

Wally considers applauding good work and innovation, as well as having an atmosphere and a spirit of collaboration, as keys to cultivating good company culture. He also encourages going above and beyond what is expected in demonstrating to your people that they are supported, such as by sending them handwritten notes.

He goes on to discuss his 12 years as the focal person for “all things builder” within Kohler Plumbing North America, how he came to collaborate with CBUSA, and the major changes he personally witnessed within the company since joining them over 40 years ago.

In particular, he speaks on the reputation that Kohler has built for “elevating kitchen and bath into the fashion industry” and its recent push for more sustainable and environmentally-friendly products.

Episode Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

[03:17] What sets the tone for good company culture
[09:26] Managing conflict and addressing poor internal communication
[13:41] How the role of “Director – Sales, Builder Channel” got started
[19:25] How Wally proved himself to senior leadership
[23:51] Onboarding customers to “buy into” Kohler Co.’s products
[25:38] The evolution of the Builder program
[31:30] What inspired Walter to join CBUSA
[38:00] What Wally likes best about working with Kohler Co.
[41:25] Building a network of big players in the industry
[47:58] The biggest changes within Kohler Co. over the last four decades
[58:01] What differentiates Kohler Co. from its competitors
[01:01:03] A fun fact about Kohler Co. that most people aren’t aware of

Connect with Kohler:

Website - https://www.us.kohler.com/us/
Instagram - https://www.instagram.com/kohler/
Facebook - https://www.facebook.com/Kohler
Pinterest - https://www.pinterest.com/kohlerco/_shop/
YouTube - https://www.youtube.com/Kohler
Twitter - https://twitter.com/Kohler
Houzz - https://www.houzz.com/professionals/kitchen-and-bath-fixtures/kohler-pfvwus-pf~1577186000?=undefined
Linkedin - https://www.linkedin.com/company/kohler/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Walter Schwartz

It’s important in any company to have an atmosphere and a spirit of collaboration.
I love Kohler Co. The work was hard; but, when you have a passion for something and when you really love something, it’s a great feeling.
The elevation of the kitchen and bath into the fashion industry – even our competitors would admit that Kohler Co. has been the leader in doing that.
Kohler Co., for as long as I can remember, has consistently reinvested 90% or more of its earnings into the company. I think that’s really important when funding the growth of the company and expansion and so forth requires a lot of fiscal discipline.

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Pamela is also a business coach who runs Elevate! Interior Circle, through which she helps interior designs run a better business and utilize magnetic marketing techniques to attract their perfect client rather than chase them.

In our conversation with Pamela, she hits on a crucial attribute embraced by the best in the industry, but unfortunately gets overlooked by most: becoming a steward of your client’s money.

Business owners need to ensure, even before meeting potential clients, that these prospects are educated on what to expect should they decide to enter into a three-year partnership with them. Marketing via great storytelling, rapport-building, and the ability to put yourself in your client’s shoes are three foundational skills to master in order to forge successful relationships.

Pamela goes on to offer her best practices for becoming magnetic to affluent clients, which involves gaining clarity on your vision-mission as a business owner, creating an avatar for your perfect future client, and using the power of the “shock-and-awe box” when meeting with promising prospects.

Episode Sponsors:

Visit https://buildertrend.com/aft/ to get a 60-day money-back guarantee on your Buildertrend account!
Pella Windows & Doors - https://www.pella.com/

Topics Discussed:

[02:06] Pamela’s passion for interior design
[05:53] Putting yourself in the client’s shoes
[11:35] Educating clients
[21:19] Becoming magnetic to an affluent client
[30:13] Getting clear on your perfect future client
[31:45] Buildertrend
[33:06] Pella
[38:44] Leveraging your network to qualify leads and find better opportunities
[43:55] The power of sending a “shock-and-awe box” to potential clients
[50:29] Maximizing the lifetime customer value of a client
[54:05] Why Pamela got into business coaching and what she offers
[58:54] How Pamela juggles her two businesses and sets healthy boundaries
[1:04:22] What’s next for Pamela

Connect with Pamela Durkin:

Website - www.pamela-durkin.com
Instagram - https://www.instagram.com/pameladurkin/
Facebook - https://www.facebook.com/groups/indemanddesigner
LinkedIn - https://www.linkedin.com/in/pamdurkin/
Download Book “Elevate” - www.elevatethebook.com

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Pamela Durkin:

As creatives, we tend to be intuitive; but, we don’t use it to further our business—and we should.
One excellent way to educate clients before they come to you is through marketing. We need to be telling more stories. I find, whenever I follow a designer on social media, we’re reporters. I hate reporters. There is no storytelling going on.
I have learned that when you get really clear on what kind of projects and what kind of people you want to deal with, it changes everything. First of all, you feel awesome, and you feel appreciated. And when you feel appreciated, you go above and beyond for those clients. So, you’re doing your best work.
You can’t give your best self if your tank is empty.

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Raykon has been featured in every Utah Valley Parade of Homes since 2012 and is continuing to establish themselves as one of the premier custom home builders in the valley. The Parade features specially chosen new homes and remodel projects across the state and is a priceless opportunity for all builders, architects, and designers involved.

Casey shares how he has had an unbroken streak being featured in his annual Parade of Homes, even amid the pandemic, and the valuable connections he has made through them all. He also discusses how he is able to encourage clients to publicly showcase their homes for these events.

He also speaks on a career life shaped by the fact that his grandfather and father were general contractors in their own right. Casey reflects on his journey and what finally nudged him into starting his own business, as well as what he learned during those first few hires once Raykon found early success.

Topics Discussed:

[03:35] The top challenge when a client is going through the process for the first time
[07:36] Setting expectations with clients early on
[13:23] Giving clients visual references to help them stay on the same page
[19:06] Navigating difficult conversations, especially around fluctuating resource prices
[26:00] How being featured in Parade of Homes benefitted Raykon
[33:25] About Parade of Homes
[40:17] Asking clients to showcase their homes
[52:27] Why Casey pushes his clients to go for the best in their projects together
[55:53] Hiring those first employees
[1:03:33] Casey’s journey and why he started Raykon
[1:09:14] What’s next for Casey

Connect with Casey:

Website: https://www.raykonconstruction.com/
Instagram: https://www.instagram.com/raykon_construction/?hl=en
Facebook: https://www.facebook.com/RaykonConstruction
Twitter: https://twitter.com/RaykonConst
YouTube: https://www.youtube.com/user/RaykonConstruction
Houzz: https://www.houzz.com/pro/raykonconstruction/raykon-construction

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Casey:

What I establish from the very beginning is: “I’m on your side.” That’s the beauty of a contract with a cost-plus agreement. Our clients get a grasp and a feel that we’re on the same team. We’re giving them the most for their money; whereas, if we get into these hard bid contracts and we go over budget, we get in the area of, “Hey, I can cut this corner and we can save myself a little bit of money.” That’s not the way I build. That’s not the way I want to build.
As you’re building a company and a brand, it’s very, very rewarding not to have to be in every aspect of the sales position.
One of the challenges that we’re always going to have going forward is that we’re never going to have “arrived”. It’s about, “Where is the direction that we’re going?” We get to make that choice. And we love it.

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Kaitlyn is not only an interior designer, but a licensed general contractor in her own right. Iconic thus provides full-service design and construction services while keeping both the functionality and structural integrity of the space in mind.

As our conversation unfolds, it soon becomes clear that Kaitlyn is an entrepreneur at heart. She had always loved interior design but hesitated in jumping into the space as a professional for fear that she would not be able to make a living out of it.

She graduated with an MBA in 2016, which she sees as being integral to her success as a business owner once she finally took the leap into starting her own company.

Listen in as Kaitlyn speaks on the ins-and-outs of Iconic; how her personality and lifestyle has influenced the direction of the company as well as her design style; and her tips for developing strong relationships with clients, builders, trade partners, and team members.

Topics Discussed:

[01:45] Kaitlyn’s collaboration with AFT
[05:40] How Kaitlyn acquired her contractor license
[09:35] Hiring and working with a team, and vetting trade partners
[13:28] What makes a good relationship with a builder
[16:49] Why Kaitlyn decided to get licensed
[20:45] How Kaitlyn’s lifestyle and travels influence the direction of her company
[24:08] Achieving work-life balance
[27:45] What Kaitlyn looks for in new hires
[35:25] Why Katilyn got into design
[39:35] Working at an architecture and interior design firm
[42:54] Keeping the pipeline full
[44:57] Iconic’s client questionnaire
[49:22] Setting expectations with clients
[50:33] What’s next for Kaitlyn
[52:14] Using Instagram for businesssimplecast

Connect with Iconic Design + Build

Website - https://www.iconicdesignbuild.com/
Instagram - https://www.instagram.com/iconicdesignbuild/
Facebook - https://www.facebook.com/iconicdesignbuild/
Pinterest - https://www.pinterest.com/iconicdesignbuild/_created/
Houzz - https://www.houzz.com/professionals/interior-designers-and-decorators/iconic-design-build-pfvwus-pf~95167025?

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Kaitlyn:

There is so much that goes into creating a new role in a company when you already have a system, because you’re changing the system and everybody’s role changes in some way.
Every project is different, so you don’t want to overwhelm [your client] with too much information. I’m always trying to figure out how to explain as much of our process as I can. At the same time, you can’t explain everything because there is too much information.
Setting expectations is definitely a huge factor in the success of the whole project.

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Jamie bought his first investment property around the time he met Morgan. She recalls being blown away by his talents and offered the idea of starting a blog. Not long after launching construction2style, the Molitors quickly started getting custom furniture and remodeling inquiries. Jamie took the plunge and dove full time into running his own general contracting interior residential remodeling company.

Today, Morgan is the designer and brand developer behind c2s. She oversees all content creation, manages the brand partnerships, is the writing guru, and lead interior stylist. She also heads up their online education courses and in-house monthly marketing workshops.

construction2style continues to exist as a home improvement resource blog. The Molitors offer contracting, design, styling, and marketing services along with home decor products. With 1.8 million monthly views as of this conversation, the c2s blog is clearly a popular and trusted source for marketing strategies tactics among those in the industry.

Brought to you by Pella Windows & Doors

Topics Discussed:

[02:23] What led to construction2style being conceived in 2012
[06:48] How the Molitors turned their blog into a business
[10:14] Setting expectations with clients
[18:38] Jamie’s biggest challenges in the field
[22:39] How Jamie and Morgan agreed on their roles as a husband and wife team
[24:57] The first hire and the importance of company culture
[32:05] Where c2s is today
[34:00] Vetting clients
[39:57] Getting involved in the event planning space
[43:20] What goes into planning a successful event
[45:54] How the business has changed since the beginning
[49:00] How anyone can start building their brand
[52:48] How the c2s blog is making an impact on reach
[55:31] The power of Web Stories on Google
[59:47] Jamie’s biggest pain point at the moment
[01:01:31] The Molitors’ advice to those starting out in the industry

Connect with Jamie & Morgan:

Website - https://construction2style.com/
Instagram - https://www.instagram.com/construction2style/
Facebook - https://www.facebook.com/construction2style
LinkedIn - https://www.linkedin.com/company/construction2style-llc
Twitter - https://twitter.com/c2s_molitor
Pinterest - https://www.pinterest.com/construction2style
Houzz - https://www.houzz.com/pro/construction2style/construction2style-llc
YouTube - https://www.youtube.com/channel/UCw0DTGNtruFv6XgcVliM5Jw
TikTok - https://www.tiktok.com/@construction2style?lang=en
Clubhouse - construction2style

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Jamie and Morgan:

To us, it’s important that we find someone with the right mindset and fits within our culture. From that, we can train them. I’d much rather have that than what a piece of paper says. ~Morgan
The best partnerships that we have with brands and vendors are the ones where we uplift and support each other organically—not just when it’s paid—because we’re constantly talking about them even if it’s not a collaboration or a paid partnership. ~Morgan
The main thing I would tell people, if you’re a young guy or girl looking to do your own thing: Don’t overspend. Just build. [...] Lean on other professionals, even outside the trade area. Find an accountant. [...] Find a lawyer. ~Jamie
Do the dirty work. Take the not-ideal job to get your name out there and build your resumé. ~Jamie

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Along the same line, his ideal customers are those who focus on value over cost—those who are focused on the timelessness of what may just be their forever home.

Asked his opinion on the future of home design, particularly in a post-COVID world, Jeff says that “we need to get more distance between ourselves and these events to truly, fully comprehend what they are really doing—and have done—to our psyches.”

People now truly look at their home as a sanctuary, and the market has changed to reflect these developing tastes, which include an explosion in demand for pools and home offices.

An artist at his core, Jeff believes that “inspiration is the fuel for a creative spirit,” and points to nature as his ultimate source of that inspiration.

Topics Discussed:

[03:27] Defining “timeless design”
[06:50] The “Golden Section” and the “Rule of Thirds” in art
[13:43] Setting expectations with clients
[18:26] Knowing when a client is the right fit
[25:21] The future of home design
[34:30] How growing up on a farm impacted Jeff creativity and work ethic
[40:19] When and why Jeff decided to go into architecture and grew his passion for art
[50:22] Jeff’s early career
[55:34] Jeff’s advice to young architects who want to start their own company
[01:02:07] Jeff’s exciting upcoming projects

Connect with Guest:

Website: https://www.jeffreydungan.com/
Facebook: https://www.facebook.com/JeffreyDunganArchitects/
Instagram: https://www.instagram.com/jeffreydungan/
Pinterest: https://www.pinterest.com/jeffreydungan/_created/

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Jeff:

Especially in America, where we’ve got a fake version of everything, if there’s anything we shouldn’t be faking, it’s stone.
I’ve got more ideas than you’ve got money. [...] I want to make a place that’s going to basically change your life. To me, you can’t put a price on that. Let’s talk about something infinitate and way more meaningful than costs.
I want to have a conversation not about the cost of the thing, but the value of it.
There is something about nature that refurbishes our spirit.
Inspiration is the fuel for a creative spirit. [...] Where do we get that inspiration from? There are many sources, but I think that nature is supreme.
If you don’t say “no” to the wrong things, you can’t say “yes” to the right things.

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Listen in as Patrick, Sue, Megan, and McKall give their professional backgrounds leading up to their joining the AFT team and the scope of their current roles.

McKall dives deep into the process of calculating for profit with your WIP and how to stay within realistic margins as your projections change every month towards the completion of a given project.

Patrick, Sue, and Megan talk about the biggest risks in the construction industry, navigating cashflow challenges throughout a project, and how to write a forward-looking contract that minimizes these risks by adequately defining scope-of-work.

Finally, the team discusses billing regulations in Arizona and whether trade partners should have any variation in a contract. They also speak on the immense value of site visits and working with designers and architects.

Brought to you by Pella Windows

Topics Discussed:

[01:35] An introduction to Megan, McKall, Patrick, and Sue
[05:12] Our team’s backgrounds and career lessons they brought into AFT
[16:24] What your WIP tells you
[22:12] The biggest risks in the construction industry
[29:43] How a company can be effective at scope-of-work
[36:10] Managing time as Project Coordinators
[41:00] Fighting through the cashflow challenge in a timely manner
[48:44] Continuing education and staying on top of issues and trends in the industry
[51:15] Navigating price increases
[56:13] Managing expectations with team members, vendors, and clients
[1:00:39] The Arizona Prompt Payment Act and AIA contracts
[1:00:55] The value of site visits
[1:12:04] The pros of working with a designer and an architect
[1:14:46] Advice to younger companies

Key Quotes by the AFT team:

Being in-house makes a really big difference because then you have someone who can do an actual analysis of what’s going on and give you a real picture of what needs to change in order to get you to where you want to be, financially. ~McKall
The biggest risks in the construction industry, for me, are construction defect claims; job site-related issues such as injuries or property damage; and labor and material shortages along with price volatility. ~Patrick
We have a standard at AFT, and we want to make sure that our subs are going to uphold our brand and standard. ~Patrick
What’s been beneficial for me is going out to site visits and seeing what is on the plan come to life. That is like a stepping stone for other projects. ~Megan
The biggest thing is to not forget how important your policies and procedures are because that can actually make you a lot of money. Have a clear path. ~McKall

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He goes on to speak on lessons and skills that he was able to apply after getting into business for himself, as well as those pain points that he had to endure a lot of trial and error to get a handle on—from considerations around working capital, to investing in training.

Justin then describes his scope of work and the most crucial factors in pool plumbing, as well as the technologies and trends that have evolved over the years and how these changes impact hydraulic design.

Asked how he is able to maintain strong, mutually beneficial relationships with his vendors, Justin says that it’s all about going out of their way to take the tougher jobs and being consistent with the quality of their work.

Finally, Justin touches on JMax Companies’ plumbing and mechanical division and how his residential projects differ from pool work.

Topics Discussed:

[02:21] How Justin got started in pool plumbing
[05:23] Business lessons Justin learned from working for another plumbing company
[07:52] What Justin knows now that he wishes he knew then
[09:54] Staying financially sound and getting on the same page with builders
[12:58] What separates good clients from bad ones
[15:17] JMax’s scope of work and how the market has changed
[20:08] Stress factors inherent in pool plumbing
[25:25] Frequency of training at JMax and maintaining vendor relationships
[31:45] Clients to avoid
[32:47] Building an online presence
[37:05] Justin’s favorite projects
[42:29] How residential and mechanical plumbing differs from pool plumbing
[50:39] What Justin takes most pride in today
[51:48] Justin’s exciting upcoming projects

Connect with Guest:

JMax Companies Website: https://www.jmaxcompanies.com/
JMax Plumbing Website: https://jmaxplumbing.com/
JMax Mechanical Website: https://www.jmaxmechanical.com/
JMax Academy Website: https://www.jmaxacademy.com/
Instagram: https://www.instagram.com/bearded_plumber/
TikTok: https://www.tiktok.com/@the_bearded_plumber?
YouTube: https://www.youtube.com/channel/UC1hbfJNmjFSkowgNXWzq3NQ/videos

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Justin:

My favorite relationships are those where you get mutual respect. If I’m dealing with a general contractor, their expertise is this, and my expertise is plumbing. I want them to respect that I have a ton of experience and we’ve been through mistakes and let us do our thing.
The most important part of plumbing is making sure that you’ve sized everything correctly, because the [consequences] of that are energy loss and systems not doing what they’re supposed to do.
I think having long-standing relationships with my vendors has been the most help. [...] Fortunately, those relationships have paid off tons.
This industry is small. Pool plumbing—and pools in general—is so small that you pretty much know people before you meet them. Just get in front of them; talk to them. Figure out if they have the same values that you do.

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Today Brad speaks with Tim Brown, CEO of Hook Agency, an SEO & Web Design firm that’s gone from 1 person to 17 in 5 years.

Tim kicks off the conversation giving his take on the biggest challenges that business owners face in today’s shaky market. Some of these challenges include finding and retaining self-motivated team members, creating a meaningful workplace for younger generations of professionals, and looking past the glamor metrics at what really counts for business success.

Tim then gives his thoughts on creating a winning website and best practices for bringing in leads. Aside from optimizing your SEO, he recommends connecting with service providers in similar industries to yours and building out a network of referrals via those connections.

With regard to homebuilders in particular, Tim offers tips on getting the best out of content creation and social media strategy, again without getting distracted by vanity metrics. He goes in-depth on video content and why many business owners end up wasting time and money when investing in video.

Finally, Tim speaks to newer or smaller companies who are looking to maximize a lean marketing budget.

Topics Discussed:

[02:17] Business challenges that Tim is facing in today’s market
[04:25] Finding self-motivated team members
[08:27] Creating a training organization to fill gaps in skill
[10:49] Other factors that companies should focus on
[17:41] How to create a winning website
[24:48] How homebuilders should approach social media and content creation
[30:10] The power of video content
[38:54] What should a company with a lean marketing budget focus on?
[47:18] Tim’s biggest challenges as an entrepreneur in the early days
[51:58] Niching down your clientele
[55:18] The best advice Tim has ever been given

Connect with Guest:

Website
Instagram
Facebook
LinkedIn
Twitter
Pinterest
YouTube
TikTok
Podcast

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Tim:

There’s this movement with business owners for time freedom; but, getting more employees does not only mean time freedom. Sometimes it means a painful amount of management.
Video is fun. You know what’s not fun? Sitting around doing a bunch of content all day to get your thing to rank on Google.
You have more credibility when you specialize in something.
Trust yourself. You have more context on your situation than anyone else. [...] Do take advice—but take it with a grain of salt.

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Contractors need to take note of legal issues that arise on account of construction defects and accidents. Further, they need to make sure they are rigidly compliant when it comes to lien waivers. It is important to take their state’s code into account to provide context for the crafting of their performance standards.

Regarding new contractors who have just started their business, Rachel says that they should be clear on the expertise they currently have and what they intend to practice in their new venture, in addition to having their financials sorted out.

Finally, Rachel does a deep dive into the critical importance of insurance and why, in such a high-risk industry as construction, contractors must never overlook the importance of protecting their assets should the slightest cause for liability take place.

Get 15% off all courses and services offered by Contractor Trainer Center on their website by using the code “AFT-15” at checkout

This episode is brought to you by Pella Windows & Doors

Topics Discussed:

[02:14] Issues and trends present in the construction industry today
[05:00] How contractors are dealing with legal issues today (ex. around price increases)
[12:26] Considerations around liens
[16:45] Consulting in different states according to their respective codes
[21:48] Required contract provisions
[30:05] Where contractors should focus on when starting a business
[36:36] The startup manual created by Contractor Training Center for new contractors
[39:07] What is a “construction bond”?
[44:48] How a contractor can ensure that they are properly insured
[51:45] Should owners always have builder’s risk insurance?
[53:47] Rachel’s custom residential design-build construction business in Florida
[56:56] How Rachel got involved with Contractor Trainer Center
[58:29] Resources available on the Contractor Trainer Center website
[01:01:40] The best advice Rachel has ever been given and what’s next for her

Connect with Guest:

Website: https://contractortrainingcenter.com/
LinkedIn (Rachel Doty): https://www.linkedin.com/in/rachel-doty-26844420
LinkedIn (Contractor Training Center) https://www.linkedin.com/company/contractortraining
Facebook: https://www.facebook.com/contractortraining
YouTube: https://www.youtube.com/channel/UC_5LeZU1L4FtfT-ni6UHkcQ

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Rachel:

There are a lot of things to consider when [a contractor] is first starting out. If they haven’t already set up a business, there are a lot of things that they’re going to need to know and figure out before they jump into it: what type of work they’ve been doing and what type of work they want to do.
As contractors, we have the duty to make sure that our subs and everyone underneath us are operating to our standards, and also to make sure that they have the insurance limits that will cover us.

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Since the outset of the pandemic in early 2020, the sales cycle has doubled as a result of delays and shortages in the supply chain, particularly when it came to Tim’s custom work.

With higher-end clients, there is typically a great deal of flexibility built into contracts, and so Tim’s challenge throughout the past couple of years has been to find creative ways to satisfy clients amid an unpredictable market.

Asked how he was able to find success with an eCommerce direct-to-consumer model for an industry known for its complexity, Tim says that it’s all about creating “a very fluid, very frictionless customer experience that mimics the likes of a traditional storefront experience. It actually has less friction and more convenience because you’re allowing the consumer to do it in their own time in their own home.”

Further, what sets Kabinet apart from all the rest is that Tim and his team refuse to be simple “order takers”. Every person on the other side of the line from a client is a bonafide designer, determined and passionate about turning the client’s vision into reality.

Brought to you by Pella Windows & Doors

Topics Discussed:

[02:54] Tim’s experience with the supply chain in 2021
[08:27] How Tim was able to build an impressive network at a relatively young age
[14:14] All about Kabinet
[15:58] Why Tim went the eCommerce route instead of the traditional brick-and-mortar
[18:33] Making direct-to-consumer work with all the complexities of cabinetry
[25:49] How Tim has created a win-win situation between Kabinet and installers
[30:32] How Tim learned the ins-and-outs of business
[32:12] What keeps Tim up at night
[38:43] Working with investors vs getting a loan
[48:05] Kabinet’s advantage over its competitors
[52:07] How kitchen cabinetry is evolving
[54:22] Kabinet’s specialty
[59:57] The best advice business Tim has ever been given
[1:03:14] What’s next for Tim and Kabinet?

Connect with Guest:

Website - https://kabinetus.com/
Instagram - https://www.instagram.com/kabinetus/
Houzz - https://www.houzz.com/professionals/kitchen-and-bath-fixtures/kabinet-pfvwus-pf~2050766070

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Timothy Roman:

If you have a good network, you’re bailed out every single time… almost.
Cabinetry is very good margin if you can get a great system, a great funnel, a great client experience, and you’re aligned with a great factory that backs that process. It can be a really, really scalable business, and it’s only the upside in front of you.
I have a rule that, everyday, if I don’t learn something, it’s a failed day.
The money is actually not the hard part. Getting the money—especially these days in the United States where capital is so cheap—is not the hard part. The hard part is getting people that understand your goal and you obviously should be doing a good job at explaining it at the same time.
We know two things and we do them really well: kitchen cabinetry and customer service.
The name of the game, especially early on, is test, test, test, and the market is the market is the market.

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As an advocate of trade careers and education, Kayleen’s goal is to shed light on the rising demand for trade professionals that’s outpacing vocational training—and to help restore America’s respect for the trades in the process.

Listen in as Kayleen explains that education, particularly if you desire to be in the trades, is not only found in the classroom, and how she is working to inspire America’s youth to embrace the trades.

She shares how she was inspired to become “Mister Rogers with a sledgehammer” and educate the masses on the importance of the trades after realizing that television has negatively influenced the public’s opinion on the construction industry.

Brought to you by Pella Windows & Doors

Topics Discussed:

[02:38] Why construction is generally under-promoted as a career path
[05:41] Kayleen’s thoughts on the student debt crisis
[09:27] The limitations of a college degree
[14:21] Kayleen’s experience on Rescue Renovation
[22:59] How much planning goes into each project before filming starts
[34:37] Dealing with challenging clients on the show
[36:08] How TV impacted Kayleen’s passion for construction
[38:11] Kayleen’s work at the McCabe Foundation
[41:40] How Kayleen hopes to influence women in the trades
[49:14] The value of hard work
[51:13] Kayleen’s experience starting her own company before her breakthrough on TV
[55:46] Why the youth are at an advantage today if they want to get in the trades
[01:00:35] What Kayleen does for fun and what she has planned for the future

Connect with Guest:

Website - https://www.kayleenmccabe.com/
Instagram - https://www.instagram.com/kayleenmccabe/
Facebook - https://www.facebook.com/kayleenmccabe
Twitter - https://twitter.com/KayleenMcCabe
YouTube - https://www.youtube.com/c/KayleenMcCabe

Connect with Brad Leavitt:

Website - https://www.aftconstructionpodcast.com/
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes by Kayleen:

College is important. We need architects and engineers, and that does take a college degree; however, the best architects are the ones who went to a job site and learned how gravity works in real life.
You don’t get anywhere in life without working really hard. The harder you work, you are rewarded. Now I’m at the point where I can choose the projects that I work on. I don’t work 18-hour days anymore; but, [it took] 15 years. It wasn’t overnight.

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In 2018, Landon signed on with HGTV for the home improvement series, Cutting Edge Reno. For the pilot, he chose to renovate a neglected midcentury ranch house situated on a large lot in a desirable neighborhood. Landon had just 60 days to completely transform the home.

Landon’s experience with HGTV rewarded him with clout that caused his already thriving design and build firm to soar to new heights. He goes on to speak on the unique challenges of working with ultra-high-net-worth individuals in Scottsdale, and why he always looks beyond the money and instead ultimately trusts his gut when it comes to deciding which clients to take on.

He also explains why, if he were given another chance to build his business from scratch, Landon would focus right away on hiring talent that would complement his own strengths, and establish a system that leverages his time.

Brought to you by Pella Windows & Doors

Topics Discussed:

[02:52] Where Landon would focus on if he were to start his construction business again
[06:36] Building strong relationships in the industry
[12:52] Why it’s worth paying a premium for quality
[15:00] Why you shouldn’t be afraid to walk away from a potential client
[22:48] Landon’s opportunity to appear on HGTV’s series, Cutting Edge Reno
[42:06] Securing job sites
[49:10] Dealing with supply chain issues on time-sensitive projects
[55:44] Meeting the incredibly high expectations of ultra-wealthy clients
[58:37] Landon’s approach to multifamily homes
[1:05:03] The best advice Landon has ever been given

Connect with Guest:

Website
Instagram
Houzz

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Landon:

When you’re building someone a home, you’re going to have to be friends for a year. Out of the gates, if you’re feeling a little wishy-washy, don’t be afraid to walk. The money is not that important. Quality of life is what it boils down to.
Living in the Scottsdale area or Paradise Valley, these aren’t $500,000 homes. These are multi, multi, multi-million-dollar homes that we’ve been working on. With that dollar figure comes a special client. “No” is not an acceptable word. The way I’ve got around is to basically be as upfront as I can. The moment I know, they know in five minutes.

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With all the complexities of building your brand’s know, like, and trust factor in today’s ever-evolving digital economy, Jesse explains why it literally pays to have a dedicated expert by your side to handle content marketing for your business.

He shares best practices for doing effective ad campaigns, building and staying top-of-mind with a loyal audience, becoming an authority figure without “pitching”, choosing a social media platform, and creating photo and video content that converts.

Topics Discussed:

[02:09] How social media has changed
[04:29] Tailoring your ad campaign to the right demographic
[12:12] Making sure you, as a business owner, don’t waste your time on social media
[15:53] The importance of being social on your chosen platform/s
[19:22] Being (and staying) top-of-mind with your target audience
[23:54] Becoming an authority figure and getting clients without “pitching”
[32:08] Deciding which social media platform to focus on as a general contractor
[36:43] How Jesse built his own brand with photo and video
[41:07] The effort required to produce a great photo versus a great video
[48:03] Why it’s important to niche down as much as you can
[48:59] Should all businesses be on YouTube?
[56:23] Why Jesse lived in a school bus in the early 2000s
[1:04:00] What’s upcoming and exciting for Jesse

Connect with Jesse Fitton:

Website
Instagram
TikTok
LinkedIn

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Jesse:

[When you create an ad campaign,] it’s not about how many people see it—it’s about the right people seeing it. And when you’re working with different brands, you have to figure out what the most important thing is for them.
Operating inside the world that we live in today, you can be hyper-niche. The most important thing is to identify your target market and really home in on it, because if you don’t put out the content you want, then you’re not going to get the people that you want.

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He relates his current work in residential to his previous time doing commercial. The residential world, particularly custom residential construction, has been a significantly more fulfilling experience for Tyler because of its personal, family-centered process.

Speaking on his staff, Tyler becomes emotional talking about those team members that have caught the vision of the company, which goes way beyond working for a paycheck. He also encourages employees to make their voices heard and to challenge the leadership if they feel compelled to, so as to do their part in setting Killowen apart from the rest.

Finally, Tyler describes the cornerstone of his company—and of running a construction business in general—which is communication. With so many parties to keep up-to-speed throughout a long and complicated process, Tyler stresses openness and brutal honesty, but also empathy and care.

Topics Discussed:

[02:35] Challenges that Tyler is dealing with right now
[07:41] How Tyler keeps his pipeline full
[12:48] Competing with other cabinetry subcontractors
[15:12] How Tyler conducts his exit interviews
[20:51] How often Tyler checks in with clients after the home is built
[30:13] Creating a good company culture
[36:28] Working with Syd and Shea McGee
[43:56] How Netflix came into the picture
[50:55] Working when cameras are always trained on you
[55:17] Lessons learned from the Netflix experience about running Killowen
[57:45] The best career advice Tyler has ever been given
[1:03:11] What Tyler is most excited about

Connect with Guest:

Website
Instagram
Facebook

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Tyler:

With these homes, it gets super personal because it’s the most expensive thing they’ll ever buy. It’s where they’ll raise their family, their kids, their grandkids. It gets pretty personal and that’s why I like it better than commercial. I was in commercial for a while; but, homes—there’s something about it.
I want my people to challenge our system. I might disagree and I might push back; but, I do want our team to think of ways we can do better. I’m not averse to change.
There are people in our company that are here for the paycheck, and that is fine. We’re not doing it for practice. We’re doing it to make a living. It’s all good. There are other people that I see who have caught the vision of where we can be and they want to be a part of it.
Where construction really goes sideways—the relationships at least—is communication. If someone feels heard, even if there’s a problem, if you acknowledge that it’s there and you keep giving them constant updates—communication is huge.
Every hire I’ve made has taught me how to run my company better

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Listen in as Brad shares why creating an org chart from the get-go is one of the best things you can do, even if it’s meant to be a reference for just you and your partner. He also says that it’s always best to consume the same educational resources together in order to be on the same page when considering the future of you and your partner’s business.

Asked about leading the 250+ person team at Radiant Plumbing, Brad explains that cultivating a “work hard, play hard” company culture with a system that recognizes the achievement of each and every member of the team is vital to the company’s success.

Finally, Brad gives his advice to those who are currently at the start of their business journey, and in particular why finding a coach has been of tremendous help to both him and Sarah at the beginning of their partnership.

Brought to you Pella Windows & Doors

Topics Discussed:

The challenges of doing business with your spouse
When Brad and Sarah began working together
Managing a company with 250+ employees
Writing the book
How Brad and Sarah decided on their roles in the company
Why Radiant Plumbing conducts wellness retreats
From call to permit to completion
How Radiant Plumbing provides feedback to each of their 250+ employees
Sarah’s contribution to the business
Learning to separate business from personal life
Setting boundaries with your business partner/spouse
How to deal with business failures personally and with your partner
Building a company culture of “work hard, play hard”
The business owner’s mindset: from craftsman to entrepreneur to legacy-seeker
Brad’s advice to those who are at the beginning of their business journey
What Brad is most excited about

Connect with Guest:

Website
Facebook
LinkedIn
Book

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Brad:

Creating some real structure and real roles and real responsibilities cleans up a lot of those grey areas where you would have a lot of conflict, because you’re in each other’s lane, you’re second-guessing each other’s decisions, and it’s really inefficient.
Two of the biggest mistakes I see people make are: a) don’t get coaching; and b) they get coaching by themselves and try to sell their partner on it later. Do it together. If you’re going to a conference, do it together. If you’re going to see a speaker, read a book, do it together and compare notes.
It doesn’t matter where your business is at. There’s always more you can do.
I can’t express to you how important it is for my employees to feel like they’ve got a relationship with their manager.
I challenge you to let [the wrong people] go. You’re going to lose the good ones because you’re keeping the bad ones.
Get coaching, together. Somebody has solved it in your industry. [...] They might even charge you some money, and you should fork it over because it might be the cheapest thing you’ve ever invested in. [...] Often, the more we spend, the better it is.
I needed to learn not to be the limitation to my company’s growth.

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Today Brad speaks with Dan and Emily Clark of Clark & Co. Homes. The Clarks established their firm in 2011 with the mission of bringing creative design solutions to the Treasure Valley through their highly functional home plans and character-filled interiors.

Dan’s background in real estate, residential home construction management, and land development consulting gives him a unique, holistic approach to the building process. Emily's New England upbringing exposed her from an early age to historic proportions and timeless design, uniquely informing her distinctive style viewpoint.

With supply chain issues and all manner of challenges around communicating with clients and vendors developing by the day throughout the last 18 months, Dan and Emily explain that they practically had to “throw out” many of the processes that they had only settled into since starting their business.

“It just allows us to be creative,” says Emily, “and really capitalize on that ability.” And part of that ability to stay creative includes having to establish a system that is more streamlined as well as being more discerning about which clients to accept.

To the Clarks, thriving in the design and construction industry in the new normal has largely been a matter of strengthening relationships with clients and vendors and making sure that everyone has utmost confidence in their ability to deliver by setting clear expectations with each party.

Brought to you by Pella Windows & Doors

Topics Discussed:

[02:19] Navigating the design and construction industry in 2020 and 2021
[06:35] Dealing with unforeseen issues and keeping clients happy
[12:59] Planning for contingencies
[15:47] Why Clark & Co. Homes have been more focused on “hybrid spec”
[20:55] Introducing “universality” of design in the Boise market
[25:48] Dan and Emily’s respective roles and how they built the company
[36:04] Conducting virtual tours of finished concept homes
[39:03] Drawing inspiration from Emily’s upbringing in Maine and travels
[42:02] Building and strengthening relationships in the industry
[47:34] How social media has helped Clark & Co. Homes grow
[50:16] Setting expectations with clients
[54:46] Managing emergencies
[59:15] Dan and Emily’s secrets to success
[1:05:31] What’s next for Clark & Co. Homes?

Connect with Guest:

Website
Instagram
Facebook
LinkedIn

Connect with Brad Leavitt:

Website
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Facebook
Houzz
Pinterest
YouTube

Key Quotes by Dan and Emily:

We’re definitely curious about how people live, how our clients live, and wanting to answer their pain points. ~Emily

I’ve been in this [industry] for over 15 years now. When someone gives me a menu from The Cheesecake Factory, it’s just overwhelming. It’s anxiety-producing. I think there’s an element of truth to that same concept in homebuilding and design. ~Dan

We have a great team, and we make it a point, right from the start, to make sure that the clients are aware that we chose the people that are working with us for a specific reason, and that they have super powers that no one else at the office have. ~Emily

If there’s anything I learned in the last year-and-a-half, it’s that very few things are actual emergencies. ~Emily

It makes our job easier when we can put our trust into a team that’s competent and passionate. ~Dan

It’s been a fortunate turn of events that we’ve been able to curate a great team and it comes down to the passion and the assimilation with our ideals of the branding and what we’re putting together. Creating a home for somebody is such an intimate experience. ~Dan

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Listen in as Max and Patrick reflect on their journey in the world of real estate, from making that first flip to becoming local celebrities involved in ultra high-end luxury developments in the state.

They speak on the vital importance of creating quality products to shield one’s business from falling behind should economic crises (including that which came as a result of the pandemic) emerge. This is simply because “everybody’s going to go to the best product first” and cut corners on everything else.

Max and Patrick go on to share how they have built and managed relationships with their pool of investors and wealthy clients, as well as how they are navigating operational and logistical challenges around the pandemic.

Brought to you by Pella Windows & Doors

Topics Discussed:

[01:52] Max and Patrick’s path to founding American One and finding massive success
[07:53] Staying on top of the market during the pandemic
[12:15] How involved Max and Patrick become with the design, architecture, and layout of any new project
[13:32] Doing market research to understand one’s ultra-high net-worth clients
[16:03] Working with banks and investors
[21:04] Building a resource pool of investors
[30:47] Managing client expectations
[34:40] Permit-related challenges in 2021
[40:52] The most stressful part of Max and Patrick’s business today
[47:04] How Max and Patrick turn discouragement into fuel
[53:47] How Phoenix compares to other luxury markets
[55:54] What Max and Patrick do for fun
[59:02] Exciting upcoming projects for Max and Patrick

Connect with Guest:

Website Max & Patrick
American One Luxury Real Estate
Instagram
Facebook
YouTube
LinkedIn

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Max and Patrick:

Sometimes, the best deals are the ones you shouldn’t do. ~Max

You’ve got to have a good-quality product, because if the market does change or slow down, the first thing to go are the components where people can cut corners. When the market changes, everybody’s going to go to the best product first. ~Patrick

Our spec is somebody else’s custom. ~Patrick

The market right now is still strong [and] has been going strong—much better than anyone would have expected when the pandemic started. ~Max

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With a particular focus on commercial projects, Micky explains that there is less customization involved when working with a typical commercial client versus a residential one who obviously tends to be much more discerning, detail-oriented, and at times particularly challenging when they put in change orders while their project is already underway.

Asked how she and her team are able to stay on top with the latest regulations and standards in any given state when working on projects, Micky says that communication is key, both between her team members as well as with the contractors that the firm partners with. The same is true when it comes to choosing top-quality materials from a health standpoint.

From keeping up with code to handling logistics to meeting client expectations, commercial design carries with it a myriad of unique challenges. Micky addresses some of these and describes the process that has brought her and her team of five amazing success in the industry.

Topics Discussed:

[02:08] The differences between Micky’s commercial and residential clients
[08:55] Why Micky decided to go into the commercial and hospitality world
[12:14] How Micky stays on top with ever-evolving regulations and standards for commercial projects
[16:29] How involved Micky is with FF&E (furniture, fixtures, and equipment)
[18:31] Making sure that the design fits the client’s budget and creating the design book
[24:01] How Micky delegates responsibilities to her five team members
[38:40] What inspired Micky to go into interior design and how she built her career
[41:50] What Micky wishes she knew at the beginning of her career
[43:15] Why Micky decided to launch her own textile line
[45:36] How Micky does social media and why she focuses on LinkedIn and blogging
[49:39] How Micky stays on top of design trends and best practices in the industry
[50:37] What Micky likes to do for fun
[52:05] Exciting upcoming projects and other events for Micky

Connect with Micky Klein:

Website - https://mickyklein.com/
Instagram - https://www.instagram.com/micky_klein_interiors/
Facebook - https://www.facebook.com/Mickykleininteriors/
LinkedIn - http://linkedin.com/in/micky-klein-84681a76
YouTube - https://m.youtube.com/channel/UCfLrGMXzc-habHNqV0tpMKA

Connect with Brad Leavitt:

Website - https://aftconstruction.com
Instagram - https://instagram.com/aft_construction
Facebook - https://www.facebook.com/aftconstruction
Houzz - https://www.houzz.com/pro/aft-construction/aft-construction
Pinterest - https://www.pinterest.ph/AFT_CONSTRUCTION/
YouTube - https://www.youtube.com/channel/UCzB4R_DHPVV1SPh7RUfR5jg

Key Quotes from Episode:

I’m very, very into criticism. I find it refreshing, because the more black and white my client can be and tell me exactly what their vision is and tell me what they do like and what they don’t like, I’m able to give them the product that they envision from the get-go.
I really appreciate how I came to where I am today knowing that a lot of it was me and the help of others giving me advice. But, at the end of the day, I know that I woke up and decided to keep going instead of giving up when the frustration or lack of knowledge kicked in.

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Angela herself is an award-winning designer and a recognized innovator in the builder and developer community. Under her leadership, TRIO has received more than 50 Awards in the past five years, including both Detached Community of the Year and Master Planned community of the Year at NAHB’s The Nationals in 2019.

In 2019 Angela launched her own lifestyle brand, which includes an innovative furniture line with Phillips Collection and a successful tile line with TileBar, which can now be found at Home Depot and Wayfair.

Listen in as Angela looks back on her 20-year career and how she was able to marry her passion for creativity and entrepreneurship to become what is now TRIO Design.

She describes why

wellness

is such a huge component of TRIO’s company culture, as well as how her team of 95 has become so effective at managing complex projects, from two office locations to boot.

Brought to you by Pella Windows & Doors

Topics Discussed:

[01:42] All about TRIO’s Wellness Week and how it has impacted the company culture
[08:36] Managing Wellness Week while working in a very demanding industry
[12:32] How leadership works at TRIO with its team of 95
[17:51] How TRIO handles logistics when working on a project
[21:40] Navigating the challenges that come with an acquisition
[28:43] Coming up with the values that set TRIO apart
[31:45] Where Angela got her intense drive to succeed
[34:42] Maintaining the company’s vision while continuing to innovate and optimize
[40:06] Where Angela developed her passion for design and confidence as a designer
[44:56] The elements of great design and the best way to work with clients
[47:19] Other ways TRIO promotes wellness and all about the DO GOOD initiative
[53:21] How Angela manages the dynamic of two offices

Connect with Guest:

Website
Instagram
Facebook
LinkedIn

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

A failure for one is a failure for all and a success for one is a success for all. Especially now, with all the challenges that we’re seeing in our industry, [...] my philosophy or strategy as CEO of TRIO is, “Hey, we’re going to take care of our people first so that our people take care of our clients and industry partners.”
I love to say, “We are a creative firm.” And that doesn’t mean just from a design perspective: Our business people are just as creative as our creative staff and it takes everybody to have that open mind to constantly problem-solve and just be creative in every aspect of the organization.
I’ve never been fond of the slogan, “It takes a village.” It takes so much more than just a village. It takes a group of stakeholders coming around the table that share the same vision and have the same values, coming together time and time again to solve for the challenges and to celebrate the wins.
We didn’t just want to be a creative partner. We wanted to be a business partner.
I think what makes great design is being able to understand our consumer, where the consumer is going, and the demands of the consumer—and then marrying that with unlimited creativity and being able to tell that story.
We do so much more than design: We create communities.

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Founded in 1977 by Sharon and Robert Woods, the firm pioneered the design-build concept with architectural design and construction being performed by the same team. In 2008 Sharon’s sons, Rob and Shane, joined the company and now serve as second-generation owners, while Sharon has remained with the company to oversee design.

Listen in as Rob and Shane share the ins-and-outs of taking over and running a family business and how the two brothers have successfully been able to maintain a great working relationship over the years as they continue to scale the firm.

“We only seek what’s best for the company,” they say. “That’s always first and foremost on our mind. That will lead us to success.”

This translates into their focus on empowering both trade partners and clients and giving a voice to each party in the development of their respective builds.

Brought to you by Pella Windows & Doors

Topics Discussed:

Rob and Shane’s roles at Woods Design
Negotiating and settling fee structures throughout the process
Why Woods Design only does lump sum
Woods Design’s requirements before breaking ground
How Rob and Shane deal with disagreements at work
Empowering partners and clients
How costs are tracked as projects progress
How Rob and Shane went about taking over the company
Negotiating the buyout
Keeping business, business; keeping family, family
How Rob and Shane are preparing for their exit strategy
How Rob and Shane found out about Builder 20
What Rob and Shane do for fun

Connect with Guest:

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Instagram
Facebook

Connect with Brad Leavitt:

Website
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Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

[Shane and I] each have our domains—our world. We don’t mess with the other one’s world. I don’t go to Shane and tell him which super to put here or which subcontractor to put there. And Shane’s not going to come to me and tell me how the contract should be. ~Rob
It’s a process of respecting the supers, the project managers, or whoever is running the job. I respect that they know more than me. And I’m not going to tell them to do something [against their better judgement]. ~Shane
We believe in empowering our employees and making sure that they have a stake in what we’re doing. We want them to make these decisions. Shane and I are not micromanagers. We’re not going to be out there over somebody’s shoulder. We believe in results. ~Rob
The key is forecasting. You can have a ton of budgets and track them; but, you’ve got to look for patterns and forecast. That’s what helps you in the long run. ~Rob
One of the trickiest parts is coming up with that buyout number. Construction is a really hard industry to put a number to a company. We don’t have many assets; we sub everything out. We have our goodwill; we have our reputation. And the person selling it to you is selling that reputation. ~Rob

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Dagan's interest in design and construction began at a young age when he assisted his father in designing and building their home in Solana Beach. After college Dagan worked in New York City as a set designer and builder for commercial photo shoots. He also designed and constructed several high-end storefront displays.

When he returned to the West Coast, Dagan worked in Northern California doing complete home renovations and remodels. During that time he also developed an affinity for and honed his skills as a woodworker and carpenter. His path eventually led him to receiving his general contractor license and founding his own firm, DDC.

With supply chains continuing to be shaky as of August 2021, Dagan talks about how he is able to keep his stock organized and “stay ahead of the curve” by maintaining a close relationship with valuable vendors and subcontractors who often update Dagan on price changes and other developments in the market..

Along with having to stay on top of fluctuations and other uncertainties in the industry, Dagan shares how he calculates the lump sum for his remodels and builds, as well as how he deals with changes requested by clients when a project is already underway.

Finally, Dagan speaks on his varied career path which includes his transition from the wine industry into furniture design, and finally into construction.

Brought to you by Pella Windows & Doors

Topics Discussed:

[00:56] How Dagan is coping with the current state of the supply chain
[13:37] How Dagan calculates the lump sum for remodels
[21:34] Staying protected whether you opt for lump sum or cost plus
[23:20] How Dagan deals with requests from clients that impact the bottom line
[31:56] From the wine industry to furniture design to construction
[36:41] What Dagan wishes he knew about construction from day one
[43:26] Trends that have come about due to COVID
[49:34] Dagan’s work aside from general contracting
[1:03:56] What’s next for Dagan?

Connect with Dagan Koffler:

Website
Instagram @dagandesign

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Dagan:

With cost plus, the risk is on the owner to spend as much as they want. With lump sum, the risk is a little bit more on the contractor.
Setting up systems is key in getting those change orders signed right away and making sure that everyone’s on the same page.
Everyone wins when I have the confidence to say “no”.

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Listen in as Walt reflects on a childhood filled with abuse at the hands of his own father, a suicide attempt at age 13 that he believes was thwarted by a higher power, and an aunt that changed his life forever when she taught him what love truly looked like.

Walt discusses the three big lessons he had to learn in order to heal from his trauma: speak your truth, acknowledge how you feel, and be willing to forgive.

He also speaks on how his almost 20-year career in the military and another five years in corporate America further shaped his worldview and led him down the path to becoming a mentor to men across the country who have also suffered abuse.

Finally, Walt explains that he chose this journey because he believes that there are too few voices speaking on childhood trauma, even as abuse cases are reported every ten seconds.

Walt says, “I refuse to be a person who doesn’t dig in, do something different, and serve people in a way that really moves them forward that lets them heal from their trauma through motivational speaking and one-on-one coaching. It lets them literally change their family’s legacies forever.”

Brought to you by Pella Windows & Doors

Topics Discussed:

[03:12] Walt’s own experience with abuse in his younger years
[09:03] How Walt’s aunt turned his life around from one of abuse to one of love
[17:01] Overcoming his angry and violent teenage years
[24:40] Why Walt decided to join the Navy and how it helped him to heal further
[35:32] How the military helped shape Walt’s relationships, especially his marriage
[40:05] Making the transition to corporate America
[49:20] Becoming a coach, author, and motivational speaker
[54:24] The crucial role of mindset
[56:48] How to contact Walt and access his resources
[59:37] Walt’s experience building his business

Connect with Walter McKinley

Instagram
Facebook
LinkedIn
Twitter

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Walt:

Abuse is abuse no matter what. People diminish our abuse by comparing it to someone else’s.
I’m thankful that what happened to me happened to me because it’s made me an amazing human being and it’s unlocked these amazing gifts from my trauma that helped me help other people.
The military is really a great way to set you back where you need to be and put you on the path forward so you can have the success you want.
I refuse to be a person who doesn’t dig in, do something different, and serve people in a way that really moves them forward that lets them heal from their trauma through motivational speaking and one-on-one coaching. It lets them literally change their family’s legacies forever.
Enjoy the journey and celebrate every single win.

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Listen in as Lisa and Heather touch on their signature “turnkey” room designs, or spaces that they describe as “functional, comfortable, accessorized, and styled right down to the last beautiful detail.”

They discuss how they vet and set expectations with clients while working through value engineering, as well as why they make it a point to do frequent site visits no matter where the home is being built.

Topics Discussed:

[02:24] Why HW Interiors refers to every finished room as “turnkey”
[05:39] How early and how often a designer should communicate with clients
[08:01] Vetting clients
[15:54] Managing the budget as a designer
[18:50] Setting expectations with the client and creating a design book
[24:46] What makes a builder successful
[28:45] The importance of site visits by the designer
[36:03] Explaining furniture-related costs
[39:54] Lisa and Heather’s favorite trade shows
[43:54] Managing schedules, keeping clients updated, and using social media
[50:38] How Lisa and Heather met and started their business
[59:01] What’s next for HW Interiors?

Connect with HW Interiors:

Website
Instagram
Facebook
Pinterest
Houzz
Vimeo

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

Design is a luxury business. I always tell clients: “We’re not in the business of saving you money. We’re in the business of making this as amazing as possible.”
We’re in the business of building luxury homes, and I don’t think you can call yourself a luxury home builder if you’re not willing to do things outside the box.

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Dave is involved in a number of ventures outside of construction, including serving as CEO of Main Street Ingredients (MSI), a manufacturer of ingredients for use in ice cream, frozen desserts, cheese, bakery items, nutritional beverages, and confections.

He has also worked for Kraft Foods and is partnered with sports nutrition brands Soul & Science and Kill Cliff.

Listen in as Dave and Brad go down memory lane to speak on the various personal and professional obstacles that they have had to overcome through the years, from economic setbacks during the Great Recession to Dave’s battle with cancer.

Dave also touches on his love for people and how this passion influences his style and decision-making framework as a serial entrepreneur.

Brought to you by Pella.

Topics Discussed:

[02:42] When Dave began his professional career in Arizona
[10:51] How to maintain positivity as an entrepreneur and leader
[14:37] How Kraft’s R&D develops ideas for products
[18:00] Partnering with other big food brands such as Ben & Jerry’s and Unilever
[26:47] What inspired Dave to establish MSI
[32:34] Moving to Arizona in the 2000s and meeting Brad
[42:49] Brad’s personal challenges in 2011 and finding success in business
[54:38] Dave’s work with Kill Cliff
[01:00:57] Soul & Science’s products
[1:08:11] Looking forward despite battling with cancer
[1:18:37] What Dave does for fun

Connect with Dave Clark:

Website -
Instagram -
Facebook -
Pinterest -

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Dave:

You don’t [build companies] by yourself; you do it with people. It’s not only about finding opportunities but finding and putting the right staff in place to get the job done.
You always look at what your company value is but you also look at what lies ahead of you. If you have a path to really get into bigger things, you first have to find a way to get to that next step.
You have to be your own advocate, but you also have to listen and learn. You can’t be a know-it-all.

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With the rest of 2021 expected to remain a strong seller's market, Samantha and Jenny comment on how realtors can best represent buyers and sellers around these unique market conditions.

The past year-and-a-half have introduced new challenges to real estate professionals across the country. Samantha and Jenny share how they are able to effectively communicate and set expectations with clients in a market that is uncertain and ever-evolving.

More generally, they speak on evergreen keys to success in the field, including the power of listening intently to your clients, why the answer to competition is actually to build relationships with your fellow realtors, how to reconcile a bank appraisal that is lower than your offer, why you should hold off celebrating until after close of escrow, and how to learn from your mistakes and gain confidence as a realtor.

Brought to you by Pella Windows & Doors

Topics Discussed:

[02:24] The current state of the real estate market
[06:11] Going the extra mile to get a house ready to be listed
[10:38] How Samantha and Jenny find their clients
[14:12] What today’s clients expect
[19:57] Working with investors
[24:34] Why listening is key to any realtor’s success
[28:20] The market beyond Phoenix
[34:55] Dealing with competition by building relationships with fellow realtors
[40:47] Using social media effectively
[43:50] What to do when the bank appraisal is lower than your offer
[46:37] Setting expectations upfront with buyers and having great lender relationships
[52:58] Learning from mistakes
[54:30] What makes certain neighborhoods more attractive to buyers than others
[59:30] Samantha and Jenny’s foray into construction
[1:03:14] How Samantha and Jenny got into real estate and why they love it

Connect with Samantha and Jenny :

Website
Instagram
Facebook
YouTube

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Samantha and Jenny:

I think the biggest thing with representing buyers in this market is making sure that you’re upfront and that they understand what they’re getting into, because it’s not the typical market.

Anytime you go into a real estate transaction, typically there is a home inspection that happens. And I feel that, regardless of the market, you learn something new every time at home inspections.

It all comes down to a thoughtful floor plan. If you can walk into a home and it makes sense, you don’t need anything else to prove that to you.

The most important part of our job is listening. Just listen to what your clients want. By listening to them, it doesn’t matter who wants what—everybody feels heard.

Until it closes, you have not bought the house.

With confidence comes comfortability.

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Build has since grown into a curated collection of the region's most talented and inspired tradespeople in the building industry.

Listen in as Ted reflects on the history of Build Magazine and his foray into the construction industry. He talks about the publication’s accompanying podcast, Friends of Build Magazine, and how it has served as a valuable tool for Ted to build and nurture relationships with the best of the best in the industry.

Speaking on the power of branding in the digital age, Ted touches on some of the most overlooked crucial keys to success for any builder or architect, including the importance of having a strong website with flawless photography.

Finally, Ted dives deep on one of his favorite topics: The American Dream, and why it’s achievable for anyone who dares to dream and take massive action in this amazing country.

Topics Discussed:

01:56 How Ted got into the publication space
04:53 Ensuring that Build only highlights the cream of the crop
08:56 Deciding to go all-in on construction
11:29 The power of an abundance mindset and how to bounce back from setbacks
16:13 Why branding is job security
18:02 Embracing sales and improving your communication skills as a business
27:11 About Ted’s podcast, Friends of Build Magazine
29:55 How Build Magazine has changed since 2016
40:18 Why it’s vital that a builder or architect nail their bio, copy, and images
44:31 Why your website as a builder is more important than your social media
49:20 What Ted most enjoys about running Build Magazine
53:45 What Ted does for fun
58:16 Doing what you love and dropping expectations
01:04:06 Immigrating from Canada to the U.S.
01:05:36 What’s next for Ted and Build Magazine?

Connect with Ted Bainbridge & Build Magazine:

Website
Podcast (Friends of Build Magazine)
Instagram
Facebook

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

In a market that most people say is dwindling, bad print is dying; good print, people love it.
I never look at other magazines as competition. It’s just not my DNA. I can only be the best Ted I can be. [...] Just be the best you that you can be and let the competition do whatever they want to do. I’m a firm believer in abundance. There’s always room for somebody else to do a good job, and it just makes the whole playing field better.
If you follow through on what you say you’re going to do, you’re going to have long-term relationships. I always tell people: “I don’t want you for a year. I want you for a decade.”
It’s harder to be given an opportunity than it is to roll up your sleeves and just carve it out yourself.
Photography, for any business, is critically important. They need to spend for that because that is the sex appeal that gets people’s attention.
I love money, but money is not my driver. Money is the byproduct of doing a good job.

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In 2006, one of Caribou Creek’s handcrafted log homes was named winner of the 2006 “Log Home of the Year” from Log Home Design magazine.

Listen in as David explains exactly what is meant by a “log home” or a “timber frame house’ and the unique processes that go into their construction. He speaks on the typical timeframe of a project and how he interacts and builds relationships with customers, contractors, and other partners involved in a build.

Topics Discussed:

[00:33] What is a timber frame house?
[03:37] The process of building a log home
[12:18] Insulating material in a log or timber frame home
[14:14] The many benefits of living in a log home
[18:16] The typical timeframe for building a log home
[22:03] Knowing what species of timber to use depending on the region
[25:06] Keeping pests away from the wood
[26:40] How the current lumber craze and skyrocketing costs affected Caribou
[29:06] Differences in cost between a log home and a timber frame house
[32:20] Why Caribou sources its wood from Japan
[36:12] How David develops relationships with lumber suppliers
[38:14] David’s career and how he got into building log homes
[41:02] How Caribou’s marketing strategy has evolved over time
[43:45] David’s experience building a log home in New Zealand using local lumber
[47:56] Partnering with builders working on their first log or timber frame home
[51:07] Making sure the measurements are correct
[57:05] Upcoming projects for Caribou Creek

Connect with Caribou Creek:

Website
Instagram
Facebook
Pinterest
YouTube
LinkedIn

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

Timber frame houses are] very energy-efficient, very healthy, sustainable, and built with a renewable resource.
It usually takes a day to set a thousand square feet of home.
It’s really not that hard to keep anything out of the wood. It’s a little bit hard to get them out of there if you allow them to come in.
Custom, handcrafted log homes often cost 20-30% more than a frame one with the same finishes. That cost is almost always in the roof system

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Listen in as Alisha gives her thoughts on educating and setting expectations with clients. She explains why embracing the role of interior designer as facilitator is more important today than at any other time due to changes in the industry brought on by the turbulent circumstances of the last year-and-a-half. She and Brad unpack the reality that “there’s nothing more expensive than a cheap bid.”

Alisha then speaks on the importance of hiring the right designer no matter how “clear” the client’s vision of their dream home is. She describes how she conducts her first presentation of the proposed space to a client and why she always starts with the kitchen first and the master bath second.

She covers communication and dynamics with the client, the builder, the architect, and vendors throughout the project. She touches on her strategies to keep both her team and the client on-track from the initial meeting through to completion.

Finally, Alisha talks marketing and SEO, as well as finding and forming long-term relationships with vendors.

Brought to you by Pella Windows & Doors

Topics Discussed:

[02:06] Alisha’s biggest challenge at the moment
[07:55] Educating clients so that they go with the most effective builder rather than the cheapest
[11:14] Meeting the client’s vision while staying within realistic parameters
[19:16] The value of doing hand sketches
[23:05] How Alisha starts “touring” clients through the space in her initial design
[26:48] Guiding clients to buy into the manufacturers you recommend to them
[32:14] How soon and how closely Alisha works with her architect in the early stages
[34:11] Alisha’s most successful project so far
[37:38] The client is part of the team
[38:54] Alisha’s ideal client
[45:15] Alisha’s personal aesthetic
[49:11] How Alisha finds her clients online
[56:39] Navigating the chaos of today’s supply chain
[59:05] Building relationships with cabinet, tile companies, and other vendors
[01:01:58] Alisha’s advice to young/new designers

Connect with Alisha Taylor Interiors:

Website
Instagram
Pinterest
YouTube
Houzz

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

The perfect client understands that there’s no set number sometimes when we get started, and that they’re hiring a team—not a number or a bid.
A home is much more than just tile, cabinetry, and drywall. It is a feeling. It should be felt. It should be experienced. It is where our clients relax at the end of the day. It is where they’re going to create family memories.
We keep talking about the ideal team, meaning “professionals”; but, I tell the client they’re on the team, too, because they are such an important piece, and they bring something to the table. It allows them to take ownership and responsibility to work great with everyone and to communicate.
Systems is key. The caliber and size of the projects we do aren’t possible without great systems.

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Listen in as Mark shares his journey in breaking the cycle of generational poverty in his family and the series of events that inspired him to start his pool service company.

He dives deep into his secrets to success in building a brand on social media, particularly on TikTok where he very quickly grew his following through organic content alone. (He mentions how he doubled his numbers from one million followers to two million in a little under two months!)

Finally, Mark speaks on how he is navigating his sudden popularity and how the power of leveraging relationships in the industry has been one of the biggest keys to his success.

Brought to you by Pella Windows & Doors

Topics Discussed:

[02:32] Mark's tipping point on social media
[10:39] Why it’s so important to protect and retain full control over your brand
[13:33] How to grow your following on social media
[18:01] Getting around the trolls and haters
[22:25] Mark’s content creation strategy on Instagram and TikTok
[28:39] How Mark’s social media presence has impacted his business
[33:32] Mark’s professional background and his very recent entry into the pool industry
[39:49] The power of leveraging relationships and building your network
[44:37] How Mark’s priorities in business may change within the next few years
[49:39] Where the name “Blue Street” came from
[51:02] What Mark likes to do outside business
[53:03] Breaking the cycle of generational poverty and becoming an entrepreneur

Connect with Mark Jones of Blue Street Pools:

Website
TikTok @poolpromj
Instagram - @poolpr0mj
YouTube
Blue Street Pools Merch.

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

With TikTok—if you can provide value to somebody in any area, and you can edit it up and post it on TikTok, you’ll be surprised at how many people follow you.
Whatever the trend is, if it makes sense, I’m going to ride that trend. I’m not afraid of a change. I’m not afraid to switch up my content for a different platform.
I talk to people all the time who have a business and are on social media. I tell them, “You have to find a way to provide value to people. You have to give them a reason to want to watch you.”
Cleaning pools is not that deep. You just have to understand what you’re doing.
The sky is not the limit when it comes to where we can go with social media. It’s past the sky.

Resources & People Mentioned:

Pool Chasers 105 with Brad Leavitt
The Tipping Point by Malcom Gladwell
Complex Re-post
Real Houses of IG
NIL
Mark Jones on CNBC
BlueRay XL
Leslies Pools
NBA All-Star Celebrity Game
The Secret to Success Podcast with Eric Thomas

The Tipping Point: How Little Things Can Make a Big Difference

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Since early childhood, Tyler has been immersed in the trades, having been involved in the family construction business growing up. He graduated from Drexel University with a degree in Construction Management and decided to pursue a career as a craftsman carpenter.

Today, Tyler works alongside his wife, Rachel, an interior designer by trade. Their projects have been featured in the Philadelphia Inquirer, Fine Homebuilding Magazine, and on Design Sponge.

Listen in as Tyler describes his unique approach to business, including how he manages TRG as its owner while actively working in the trenches, onsite, for every project he takes on.

He shares that he never sells a job based on how TRG’s prices compare to other companies’, but rather on TRG’s unique design philosophy, and process, execution.

Tyler then explains how he built his confidence as a professional in the industry by defining his niche and embracing his unique strengths as a business owner and tradesman.

Finally, he speaks on how this confidence translates to how he negotiates and interacts with clients, by setting expectations and being comprehensive in the planning stage while at the same time always staying flexible with the timeline on every project.

Topics Discussed:

[00:02:44] Tyler’s responsibilities on a project
[00:07:34] How Tyler is able to effectively manage his business while working onsite
[00:13:12] How Tyler interacts with his designer and clients throughout the process
[00:18:17] How Tyler vets his clients and the importance of listening to your gut
[00:25:55] Why Tyler never sells a job based on price alone
[00:30:10] Why Tyler recommends that industry professionals reprioritize pricing
[00:33:21] How Tyler has built his confidence as a professional in the industry
[00:42:04] How Tyler manages his schedule and sets expectations with clients
[00:47:50] Why Tyler does not guarantee timelines after the client has made the deposit
[00:52:48] How to deal with labor or material cost increases while in the middle of a project
[00:56:14] Tyler speaks on his hiring preferences
[01:02:16] Finding personal time
[01:04:50] How The Modern Craftsman Podcast impacts Tyler’s brand and business
[01:07:14] What’s next for Tyler?

Connect with Tyler Grace of TRG Home Concepts:

Website
Instagram
Facebook
Pinterest
Houzz
The Modern Craftsman Podcast

Connect with Brad Leavitt:

AFT Construction Website
AFT Construction Podcast Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Tyler:

I’ve really tried to work only for customers who want us to do the work. I have to offer them something more than just a dollar sign. Whatever I’m bringing to the table has to be more valuable than whoever is going to come at a lower price than me.
If you put a number on something upfront, it’s never going to be apples to apples no matter what. If you say, “Build me a cabinet,” and you go to three different people, that cabinet is going to be completely different. [...] It’s not fair to make a judgement or make a selection based on a price if you don’t know what goes into it.

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Today Brad speaks with professional MMA fighter Ryan Bader. He is the current Bellator Heavyweight Champion, the former Bellator Light Heavyweight Champion, and the winner of The Ultimate Fighter.

Listen in as Ryan dissects his success by reflecting on his path as an athlete, from football player to wrestler to the UFC and, finally, to Bellator.

For Ryan, a solution-oriented mindset and the discipline to stay consistent are his two keys to his massive, ongoing success as a fighter.

Having never taken more than two weeks off, Ryan shares why he believes so strongly in the power of the mind as well as the power of association in helping one level up in whatever field they are in.

He also touches on the parallels between entrepreneurship and his training as a professional fighter, and his foray into business and joining the Kill Cliff team.

Sponsors:

Pella Windows & Doors

Topics Discussed:

[01:01] Ryan’s journey as an athlete
[05:12] What separates the top wrestlers from everyone else
[07:34] Where the nickname “Darth Bader” came from
[08:52] Ryan’s introduction to MMA
[12:33] The road to the UFC
[15:52] How Ryan made his own luck
[18:48] Turning the fighter mentality on and off as the situation demands
[20:29] How his first win at the UFC changed the trajectory of Ryan’s career
[22:15] What Ryan’s UFC contracts covered in the way of living and training expenses
[26:25] How Ryan balanced work and family life as a professional fighter
[30:14] Which part of MMA training Ryan enjoys the most
[32:32] How Ryan and his team prepare and strategize before a fight
[36:18] How it feels win a fight
[38:28] How Ryan stays focused in the high-emotion environment of fight day
[44:15] How Ryan got involved with Kill Cliff
[49:15] Ryan’s final thoughts on success and his upcoming fights

Connect with Ryan Bader:

Instagram @ryanbader
Ryan Bader Wikipedia

Connect with Brad Leavitt:

AFT Construction Website
AFT Construction Podcast Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Ryan Bader:

Having the mindset together with being consistent will take you far in whatever you do.
A lot of people quit or give up way before they have the chance to reap any rewards.
One thing I live by is not only to have good people around me, but also the right people around me.
I’ve waited for this moment for two to three months. I’m prepared. Why not go out there and win? Why not go out there and allow myself to be successful?

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Today Brad speaks with Michael McCurdy, President of McCurdy Construction, LLC; Structures Cabinet & Design, LLC; and Noblessa Phoenix.

An entrepreneur at heart, Michael shares why he decided to make the foray into the construction industry and why he specifically chose to start not one, but three businesses in Phoenix.

Michael explains his rationale behind encouraging his team to own every win and every loss in the business, and at the same time taking full responsibility for every failure as President of the company.

He talks about setting expectations with clients and the importance of keeping them informed throughout the process to maximize their freedom of choice over their home’s final outcome.

Finally, Michael calls for more “sophistication” in the planning and implementation of systems and processes in more construction companies in order to raise all ships and, by extension, raise standards across the industry as a whole.

Sponsors:

Ledge Lounger
Pella Windows & Doors

Topics Discussed:

[02:39] What makes a good business owner?
[03:53] Managing the high risks of managing a construction company
[06:06] Recovering from business mistakes
[07:55] McCurdy Construction’s process from client onboarding to project completion
[09:22] Motivating employees in different departments all working toward the same goal
[12:00] Keeping all parties in a project on the same page with regard to pricing
[20:24] The toughest part about running a business and keeping your team motivated
[25:23] Why Michael almost never allows himself to talk business outside business hours
[27:24] Why Michael decided to start a second business, and then a third
[32:02] How Michael developed his expertise with cabinetry
[40:40] Becoming a distributor in Phoenix
[45:10] Helping clients choose an aesthetic for their cabinetry
[47:49] How a great showroom translates into great sales
[49:58] Why Michael decided to go into construction

Connect with Guest:

McCurdy Construction
Structures Cabinet & Design
Noblesa
LinkedIn

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

If you’re giving your employees what they need to have to do their jobs, that’s what makes a good owner. A good owner owns their mistakes and encourages their employees to do better. Generally, if the company wins, everybody wins.
I love construction; but I’m in love with business.

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Today Brad speaks with Christopher Anderson, Founder and CEO at Ledge Lounger. The Houston-based company offers a line of in-water furniture built to withstand harsh pool chemicals, outdoor elements, and up to 16,000 hours of direct, overhead sunlight.

Ledge Lounger has enjoyed four consecutive years on Inc. Magazine’s Inc. 5000 Fastest Growing Companies in America and three years on Houston Business Journal's 100 Fastest Growing Companies in Greater Houston.

Christopher describes how Ledge Lounger found success in the pool industry, having started out as being named for the original “Ledge Lounger” product to growing its brand to the point that, much like the word “Xerox” has become a sweeping term for photocopiers, “Ledge Lounger” has become its own category of furniture.

He also discusses how Ledge Lounger was able to stay nimble in the past year and a half, having been focused on practicality over aesthetics, growing their internal resources, and solidifying their B2B cycle especially as COVID changed the nature of demand in the pool industry.

Sponsors:

SweetProcess
Ledge Lounger
Pella Windows

Connect with Christopher Anderson & Ledge Lounger:

Website
Instagram
Facebook
Pinterest
LinkedIn
Houzz
Download Ledge Lounger 2021 Catalog

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Topics Discussed:

[03:17] An introduction to Ledge Lounger and its growth beyond a product into a brand
[10:15] How Ledge Lounger nurtures its customer-centered company culture
[13:11] How Christopher got into the outdoor furniture space
[22:57] Staying versatile and on-trend as a business while having a specialty or niche
[28:19] How Ledge Lounger found the perfect balance of style and durability
[29:47] Choosing between speed, quality, and price
[34:10] Where Christopher developed his appreciation for product quality
[40:15] How COVID has changed Christopher’s business
[48:14] Keeping the supply chain intact as the business scales
[55:07] Staying innovative by focusing on the B2B cycle
[58:06] Christopher’s favorite Ledge Lounger product

Key Quotes by Christopher Anderson:

You’ve got to stick with your core [as a business]. You’ve got to stick with what got you here. In my case, it was the pool—it got us into the backyard. But what else could I do in this space?
As designers, we know that there’s practicality and function, and then there’s aesthetics. The further you go with aesthetics, the less practicality and function there is. You can’t have the extremes of both.
We’re trying to touch on the emotions and engage the purchase through that, as opposed to a consumer that is just shopping through best price. Speed, quality, price: Pick two. You cannot pick three.
Work on your business and not in your business. You work in your business all the time. Step away from it and work on it. Get out of it and think about it.

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Dash reflects back on a childhood in Hawaii filled with turmoil and uncertainty, from being abandoned by his own parents literally without a name, to growing up around fight clubs and never having a home he could call his own. He then describes the turning point in his life when he was adopted by the Wong family.

Down the road, Dash was inspired to join the Navy and, later, the SEALS. He talks about the challenges he faced as a scrawny kid surrounded by formidable athletes at BUD/S and how he was able to come out on top despite all odds.

He touches on his near-death experience with adenocarcinoma as a young father and his departure from the military, and how it all led to his current involvement with Kill Cliff.

Sponsors:

SweetProcess
Ledge Lounger
Pella Windows & Doors

Topics Discussed:

[04:06] The unique story behind Dash’s name and his turbulent upbringing
[11:29] Going into foster care after his mother’s arrest and becoming adopted
[16:22] Growing up in an Asian family and deciding to join the military
[21:32] Lessons learned in the military
[30:16] Why Dash decided to join the Navy specifically
[31:28] The most challenging moments of training for BUD/S
[36:52] Getting diagnosed with cancer and leaving the military
[47:15] Starting a new chapter in life and joining Kill Cliff
[55:22] What Dash loves most about Kill Cliff

Connect with Dash Wong:

Website
Instagram
LinkedIn

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Dash:

Love the person, not the action.
Trust is the big one. You can’t expound upon a relationship without trust.
You can sit there and wallow and hate on the world or your circumstances and where you’re at; or you can make the decision to grind. Change is never easy because it causes forced reflection upon yourself to get better. You’re going to have to dig deep.
At Kill Cliff, we do know we have the best beverage, but that’s not the foundation that we stand on. We stand on something so much bigger and so much stronger. It’s the American spirit that we stand behind.
The struggle will make you stronger, but you have to want it. You just have to keep wanting to push the limits.

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Stephanie speaks on her unconventional journey into the construction industry and how she came to innovate the space through The House That SHE Built project.

Listen in as Stephanie shares how she made the transition from architecture, to the film industry, to construction and the skills that she carried over into each succeeding field; what it’s like to work alongside her dad in a small-scale construction firm; the evolving needs and expectations of clients; and the amazing story behind The House That SHE Built and its unveiling at the 2021 Utah Valley Parade of Homes.

Sponsors:

Pella Windows & Doors
Ledge Lounger
SweetProcess

Topics Discussed:

[03:22] Stephanie’s architectural background and doing marketing for Nitro Circus
[08:35] Making the foray into construction with Symphony Homes
[11:52] A typical day-in-the-life for Stephanie working with her dad in construction
[13:41] How today’s clients have changed from yesterday’s
[15:49] Finding clients, setting expectations, and staying hands-on with them throughout
[20:02] Selecting clients
[21:53] All about The House That SHE Built and Stephanie’s lessons learned
[36:23] The search for the women who worked on The House That SHE Built
[39:57] Acquiring donations, and charity efforts following the completion of the project
[44:06] What to expect at the 2021 Utah Valley Parade of Homes
[47:45] Staying on schedule with The House That SHE Built
[50:17] Where Stephanie found the passion to serve as President of the Utah Chapter
[54:20] What most people don’t know about Stephanie
[56:02] What’s next for Stephanie?

Connect with Stephanie Sharp:

Website
Instagram
Facebook

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

People & Resources Mentioned:

Steven Dailey Construction
Steven Dailey Construction Houzz
Nitro Circus
Symphony Homes in North Salt Lake City
Revit
AutoCad
Utah Valley Parade of Homes
International Builder Show
Builders FirstSource
Amsco Windows
Phoenix Children's Hospital
Lifestar Village
Utah Valley of Home Builders

Key Quotes by Stephanie Sharp:

"Today’s clients require more attention. Customers used to make decisions fairly easily and now they demand more of your attention. That’s what you’re there for: You’re there to help them make biggest purchase of their entire life and build their dream home."

"I probably sent out 500 messages to different tradeswomen I found on Instagram to end up with less than 20 that we actually flew here; but it was the best 20 I could have ever found. It would not have been the same experience with anyone else. It was amazing."

"It’s really important to be part of your local home builders association. It’s important to have peers. It’s important to work side-by-side with people and create a good reputation for yourself."

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Kimberly looks back on a career spanning over three decades, reflecting on how she discovered a love for travel when she entered her LAX for the first time as a child, and how she later volunteered to intern for free at a local travel agency as a college student just to be able to get her feet wet in the industry as soon as possible.

Listen in as Kimberly shares the advantages of having a travel agent and gives her perspective on “budget” travel versus spending a little more for extra-special experiences. She then gives the pros and cons of timeshares, the primary effects that COVID has had on the travel industry, crucial facts about travel insurance today, and how to work around higher prices and change fees when traveling. Finally, Kimberly talks credit cards and travel and destinations that she considers to be hidden gems.

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Topics Discussed:

[03:22] How Kimberly got started in travel
[06:23] The advantages of having a travel agent in today’s travel industry
[10:36] How Kimberly charges for group travels
[12:49] How to find a good travel agent
[13:41] What travel agents can help you with
[17:11] How travel agents are able to find solutions to emergencies or last-minute issues
[23:30] Deals that reputable travel agencies can get that you never could by yourself
[24:54] Are there pros to buying a timeshare?
[31:20] How COVID has changed travel and what to expect in the next several months
[37:54] Navigating higher prices and change fees when travelling
[42:10] The best days and times to travel
[47:25] Which credit cards and reward systems are best for travel?
[54:18] Tips for traveling in Europe
[56:44] Underrated destinations
[0102:39] What’s next for Kimberly?

Connect with Kimberly Croft & Carefree Vacations:

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Key Quotes by Kimberly:

Generally, there are no disadvantages to using a travel agent.
Most agents worth their salt are going to give you a 30-minute consultation where you just talk about what you’re thinking and decide whether the agent is a good fit for you.
A lot of clients tell me they want a good deal. Well, everyone wants a good deal. I tell them, “Do you want a good deal, or do you want the experience that you really, really planned and hoped for?”
Most agencies have contracts with hotels that you don’t have, and that’s all over the world. That’s another great advantage of using a reputable travel agency. They have the ability to get you something that you may not be able to get on your own.
Use the credit card that gives you back what you use the most.
I suggest taking your ATM card when you travel internationally and not taking the currency of the country you’re going to because you’re going to pay a hefty fee on the front end. You just have to go to the ATM and get the bank rate.

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Today Brad speaks with Jennifer Glynn, co-founder, alongside Barbara LaVigna, of Space10 Interiors, an award-winning residential and small commercial interior design firm based in San Francisco.

Having previously worked in the corporate event planning and marketing world for 15 years, she recalls her fateful decision to take an interior design course—initially just to fill in her spare time—and being hooked ever since.

Prior to making her foray into design, Jennifer served as the Director of Global Communications and Events at Stryker Neurovascular, before lending her expertise, part-time, for another year as the organization’s Director of Brand Strategy.

Listen in as Jennifer reflects on her journey from corporate life into the world of design and the valuable skills that she has carried over into her new career. She touches on homing in your ideal client, defining your brand voice, and maximizing your online presence as a small business.

Sponsors:

Pella Windows & Doors

Topics Discussed:

02:07 - Marketing for a $10 billion company versus a small interior design firm
05:09 - How Jennifer built her brand
06:45 - Why it’s so important to get as specific as possible about your ideal client
13:01 - Establishing your brand voice
17:41 - Business considerations that most new designers overlook or underestimate
24:10 - How often a small business should be working on PR and their online presence
38:11 - What is an Accessory Dwelling Unit (ADU)?
43:04 - How Jennifer and Barbara made their partnership work and how to write an operating agreement
53:33 - The advantages of having go-to partners for various types of projects
57:33 - Where Jennifer finds inspiration and her upcoming projects

Connect with Jennifer Glynn:

Website
Instagram
LinkedIn

Connect with Brad Leavitt:

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Key Quotes by Jennifer:

Very often, when you ask people who their ideal client is, they can’t tell you—they can’t articulate it. It’s incredibly important because if you can narrow down what you want to do, what you like to do, what you’re best at and what that client looks like when you’re working at your best, it really hones in your marketing strategy and it allows you to let go of some marketing strategies that aren’t going to best suit you.
Just because someone doesn’t become your client doesn’t mean they can’t become an advocate or a brand ambassador for you in a small way.
[Design] is a service industry. [...] Granted, it’s a luxury service, but it’s still a service.
You have to figure out what kind of designer you are and what kind of projects you want to do, and you have to go out and seek architects, contractors, and other partners who also like to do those types of projects, because that is where you’re going to have the most success and the most joy in doing your job.

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Today Brad speaks with Jeff Echols. Jeff is on a mission to change the way you do business by helping you transform from a service provider to a trusted advisor. He's the President and Chief Strategy Officer of echoEngagement, the Director of Brand Strategy at EntreArchitect, and the Host of the Build Your Brand podcast and the daily live-stream show, Context & Clarity LIVE. Jeff works with architecture and engineering firms on branding, communication, leadership, marketing, and business development strategies based on nearly 30 years of experience working in, starting, and managing architecture firms.

echoEngagement “helps organizations answer and act out the answer to the question, ‘Why should I choose you?’ by clarifying messaging, developing brand stories, and telling brand stories to win the right work and recruit the right talent.”

Aside from his involvement in the business world, Jeff is an Instructor of Architecture at Ball State University and Executive Committee Chair at the AIA Indiana Christopher Kelley Leadership Development Program.

Sponsors:

Pella Windows & Doors

Topics Discussed:

[03:23] Fundamental elements of a business’s marketing and branding strategy that most companies are missing
[10:32] Why Jeff has been tripling down on client experience lately
[24:40] The value of hiring someone whose singular job is speak to current, previous, and prospective clients
[34:26] Making sure that clients know (and remember) your story through your logo
[46:27] Discovering your ideal client
[55:38] Why getting as detailed as possible on your ideal client can be valuable
[1:02:58] Where Jeff discovered his passion for marketing and branding

Connect with Jeff Echols

Website
Instagram @jeff_echols
Instagram @echoengagement
Facebook
LinkedIn
Twitter
YouTube
Clubhouse
Podcast

Connect with Brad Leavitt

Website
Instagram
Facebook
Houzz
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Key Quotes from Episode

I like to view anybody’s business as a triangle: On one side of the triangle, you have your marketing, your business development, and your sales process. On another side of the triangle, you have your culture—your employee experience. On another side of the triangle, you have your operations and your customer or client experience. [...] Your brand sits in the center of that triangle. It both supports and feeds off of all sides of that triangle.
Your brand is what other people say about you when you’re not in the room.
There are basically three things that make up your ideal client: the demographics, the geographics, and the psychographics.
The hardest question for anybody to answer is, “Why should I hire you?”

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Previously, John was an executive at TerraGo, a venture-backed software company specializing in SaaS and PaaS mobile applications. He also led business development at Eurasia Group, a predictive analytics startup providing global risk information products to subscribers.

John was a founding member of Control Risks GS, Inc, a wholly-owned subsidiary of Control Risks and the fastest growing business unit worldwide.

Listen in as John offers a glimpse into his experience training with the Navy SEALs and the carryovers he sees between the military and the business world. He then does a deep dive into Kill Cliff’s unique story as a company and how they scaled up to become one of the most exciting brands in the beverage sector today.

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Topics Discussed:

[02:56] Similarities between being a Navy SEAL and a business owner
[07:04] The hardest part about becoming part of the SEAL teams
[12:12] What separates those who succeed and those who fail in becoming SEALs
[15:39] The dangers that follow your initial success as an entrepreneur
[17:49] An introduction to Kill Cliff
[23:24] Kill Cliff’s appeal
[25:51] Kill Cliff’s unique foray into the beverage sector
[31:03] How John helped investors see the potential in Kill Cliff
[36:44] The value of interdependence among teams
[42:53] Having conversations with investors about the big picture, not just the bottom line
[48:28] Using non-traditional marketing strategies to scale Kill Cliff
[55:06] What’s next for John and Kill Cliff?

Connect with Guest:

Website
Instagram
Facebook
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Connect with Brad Leavitt:

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Key Quotes by John:

The cornerstone of teamwork is interdependency.
Alignment is a key part of business. It’s part of interdependency, teamwork, and focus.

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Heather is also a project manager at Amstar Construction Services, a service-disabled veteran-owned general contracting firm specializing in government and agency projects.

Prior to her current role at Tankersley Construction, Heather managed complex electrical projects for some of the largest electrical contractors in the United States.

Her prior project experience includes new student housing at Sacramento State University, new six story classrooms for UC Hastings, medical facility expansion at Folsom State Prison, and multiple VA and healthcare projects throughout Northern California.

Sponsors:

Sub-Zero, Wolf, & Cove

Pella Windows & Doors

Topics Discussed:

[01:48] How Heather’s commercial background informs her current residential projects
[04:16] Heather and Steve’s history and why they started their own company
[08:14] Building the pipeline
[11:41] Tankersley’s pre-construction process
[16:41] Creating project timeframes and setting client expectations
[19:57] Working with trade partners
[20:53] Tankersley’s Personal Service Agreements (PSA)
[24:09] Creating the first budget and how it transforms over the course of the project
[30:55] How often Tankersley’s clients use the owner portal
[33:13] How Tankersley chooses its designers
[35:55] Staying on the same page with trade partners throughout the project
[37:41] Setting up the job site binders and what they entail
[38:34] Tankersley’s management process and dealing with scope changes
[43:28] Managing Work In Progress (WIP)
[47:12] Conducting an audit with the project manager
[48:23] Lump sum versus cost plus and dealing with unknowns
[51:26] Tankersley’s approach to deposits
[55:46] What’s next for Tankersley?

Connect with Guest:

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Houzz

Connect with Brad Leavitt:

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Key Quotes from Episode:

We’ve really built a network in our area with local designers just by asking what’s a pain point for them and what’s a pain point for us.
Hats off to you if you do cost plus. I did it back in my day and you never can capture all the time. It’s inevitable. Give me the lump sum all day.

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Becki’s projects have been featured in several publications including Good Housekeeping, Luxe Magazine, Wall Street Journal and Architectural Digest. She has worked with other prestigious designers such as Amber Fillerup Clark.

Recently, Becki launched a lighting collection with Hudson Valley Lighting, signature home scents with Pura and a furniture and accessories collection in Home Goods retailers nationwide.

Sponsors:

Sub-Zero, Wolf, & Cove
Pella Windows & Doors

Topics Discussed:

[02:09] How Becki came to pursue design
[05:59] What led Becki to take the leap and start her own design company
[09:21] How new designers should go about using Instagram
[15:53] What Becki would do differently if she could start her business over
[17:02] Learning from experience and valuing yourself
[22:12] How Becki’s team is structured and how she hires through social media
[24:27] Developing a product line and learning the ins-and-outs of licensing
[29:00] How much of Becki’s business goes beyond Southern California
[31:04] Achieving work-life balance
[33:00] Working with Amber Fillerup Clark
[35:01] How Becki uses social media for business
[37:20] How Becki’s blog has impacted her business
[41:30] Collaborating with other brands
[45:15] What’s next for Becki?

Connect with Becki Owens:

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Instagram
Facebook
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Connect with Brad Leavitt:

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Key Quotes by Becki:

Reach out and get into a space where you can communicate with designers. Start building relationships. What helped me grow is sharing other people’s work.
If you feel like you have the talent or if it’s something you’re just passionate about, I just say go for it and don’t be afraid. Start with your own home. Start with your friend’s home.
When you’re picking your jobs, make sure it’s something that you can shoot.

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Lauren herself has been recognized internationally and has been accepted into top design groups, including Leaders Of Design Council and the International Design Society (IDS).

Listen in as Lauren discusses why she prefers referred clients over all others, how she was able to scale her business relatively quickly in the mid-2000s by embracing transparency in how she presented her services, and why she charges a high fixed fee upfront rather than relying on markups.

She explains how she vets clients and how her approach to tackling residential projects has evolved due to the increased emotional connection that people now have with their homes thanks to the pandemic.

Finally, Lauren shares her architectural and design styles and how she collaborates with clients, builders, and architects.

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Topics Discussed:

[01:52] How Lauren finds her clients and how prospects find her
[03:19] Has being published led to greater lead generation for Lauren?
[05:28] Getting clear on your fees and pricing structure
[08:23] Negotiating with a client who is deciding between you and a “cheaper” option
[11:13] Why Lauren charges a premium upfront instead of relying on markups
[17:11] Lauren breaks down her typical budget for a project
[20:33] How Lauren vets clients
[30:09] Why Lauren prizes collaboration
[34:14] How Lauren helps her clients manage their expectations from the very beginning
[39:23] What it was like to be formally trained by Tigerman McCurry Architects
[43:46] Why Lauren was inspired to dive into architecture alongside design
[46:41] How Lauren works with builders and architects to set her budget
[49:50] What makes a good architect or builder in Lauren’s eyes
[54:04] Lauren’s favorite styles and how she helps clients settle on a design
[57:37] How Lauren has adapted as design trends have changed over the years
[58:58] Lauren’s favorite room to design
[1:00:04] What’s next for Lauren?

Connect with Lauren Coburn:

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Facebook
Houzz
LinkedIn

Connect with Brad Leavitt:

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Key Quotes from Episode:

The best clients are always referrals because they generally come from great people that you’d want to work with.
The beauty of referrals is that anybody you’ve worked with is telling somebody they know how nice the experience was.
I don’t want to charge for fixing problems for my clients.
I’m always very cognizant of the fact that many clients are wary of designers who give them what the designer wants and not what they, the client, wants.
I’m on a mission to make people love their space.
Aside from being the designer, I try to be my clients’ advocate.

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Listen in as Charlie discusses how his strong faith in God led him to become a “soldier” in the media with a goal to bring light to an industry rife with conflict and controversy.

He laments how mainstream media is contributing heavily to the divisiveness currently plaguing America, and why he believes authenticity and a willingness to talk to folks on both sides of the aisle is the key to true, respectable journalism.

Finally, Charlie shares his personal ventures, including how he built his personal brand on social media, why he began his podcast, and his exciting upcoming adventures with his wife Amber J.

Connect with Charlie Lapastora:

Website
Instagram
Facebook
LinkedIn
Twitter
YouTube
TikTok
Podcast

Connect with Brad Leavitt:

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Topics Discussed:

[02:25] Why Charlie decided to pursue a career in journalism
[05:39] Charlie on the current state of the U.S. news media
[12:36] How Charlie is able to report authentic stories working for big media companies
[19:21] How Charlie stays neutral as a journalist when reporting on contentious stories
[29:54] How Charlie builds trust and a relationship with the people he interviews
[33:16] How social media has impacted Charlie’s brand and career
[36:43] How Charlie became so confident as a speaker at a young age
[42:28] Why Charlie started his podcast
[45:39] How Charlie built relationships with sports giants throughout his career
[47:17] Charlie’s upcoming missionary work with his wife around the world
[49:24] How building up his personal brand over the years prepared Charlie for his future

Key Quotes by Charlie:

I love the capability of telling stories for a living.
I love people. People are amazing. People are crucial for our society to continue to grow and to become better, and we need to understand each other more to make that happen.
Trust is everything; integrity is everything; character is everything—when it comes to relationships.
Nerves are good. It means you care and you want to put out a good product. You want to make sure that you’re connecting with people and you want to do it the right way.

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Today Brad speaks with Timothy Rethlake, Vice President of Trade Marketing & Sales Training at Hearth & Home Technologies, the world's leading producer and installer of hearth products. Its product line includes a full array of gas, electric, and wood burning fireplaces, inserts, stoves, mantels, and more.

Listen in as Timothy discusses why high-integrity sales are essential to the lifeblood of any business and why many sales onboarding programs are actually setting salespeople up to fail. He also explains why ambiverts make the best salespeople and why he teaches his salespeople to be “lazy”.

Timothy then touches on his view on organizational leadership, speaking on how to discover what motivates each individual member on your team and the crucial difference between a big ego and a strong ego and why the latter is a key trait of great leaders.

Finally, Timothy shares how Hearth & Home Technologies creates lifestyle solutions by designing fireplaces that “give a robust, visually-appealing flame” while letting clients have full control over the placement of the heat.

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Topics Discussed:

[02:35] What is “high-integrity sales”?
[11:40] How anybody can become a better salesperson
15:05 Educating sales team to become better listeners
[23:03] What happens if the salesperson does not really believe in the product
[26:15] Turn your clients into your assistant salespeople
[33:03] Motivating salespeople beyond financial incentives
[44:32] The Franklin Covey and Miller Heiman process
[48:05] How to provide continuing education to your salespeople
[52:17] Technologies that Timothy is currently excited about
[1:08:59] How Hearth & Home Technologies designs their fireplaces

Connect with Guest:

Hearth & Home Technologies Website
Tim Rethlake on LinkedIn

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

Someone that has high-integrity is a whole person—the inside matches the outside.
Building trust with customers is really simple: You do what you say you’re going to do every time over time. I didn’t say it was easy. It’s just simple.
Often, if the expectation is not met, it’s because the expectation was not set or clearly defined.
There’s a one-second difference between make the call and take the call. [...] Get ahead of it. Be proactive when things do go south.
We’re all in sales to some degree. It’s just that not all of us do it professionally or have it on our business card.
A lot of sales onboarding programs set salespeople up to fail. We set them up to go out talking, not to go out listening.
Take the blame, give the credit, always, everyday.
Often, the profession picks the person rather than the person picking the profession.

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Located in Berkeley, California, Lane McNab Interiors infuses a sophisticated sensibility into residential and commercial interiors. The firm specializes in primary and secondary homes, boutique retail spaces, and large scale projects with a vast knowledge of historical architecture. Opened in 2012, LMI is known for its artful approach to sophisticated living. Although each project is the reflection of a deep collaboration between designer and client, all of Lane’s projects reflect an edited warmth that highlights the beauty of everyday life.

Brad and Lane go on to talk about her firm’s best practices for environmental stewardship and the state of the industry as a whole with regard to its focus on ensuring sustainability throughout the supply chain.

Finally, Lane shares how she built her own interior design firm and lessons learned through the years on running a business, including the importance of EQ and critical thinking.

Topics Discussed:

01:58] What “sustainable” means to Lane
[06:42] Creating timeless pieces
[11:28] How Lane built up her knowledge of the industry over time
[13:43] Dealing with pushback from customers regarding budget
[15:57] Meeting environmental standards in California
[18:28] How Lane sources and manufactures her pieces to ensure non-toxicity
[28:21] Other companies that have a sustainability focus
[30:08] Making sure material is actually as healthy and sustainably sourced as claimed
[36:26] Designing with purpose to make products more beneficial to the environment
[37:32] Defining microplastics
[41:00] Getting on the same page with architects
[43:14] How Lane started her own interior design firm and learning about business
[45:58] Lane’s decision to hire her first employee
[49:12] Developing your EQ as a business owner
[52:48] How designers and contractors can work well together in service of the client
[53:55] Lane’s Instagram marketing strategy
[56:56] Being represented by Sloan Miyasato
[59:03] Lane’s upcoming projects

Connect with Guest:

Website
Shop
Instagram
Instagram

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

Sustainability
Greenwashing
Cradle to Cradle by Michael Braungart
LEED Certification
Net Zero Iconic Home
ICF (Insulating Concrete Form)
Material Bank
Title 24 Standard
Greenguard Certification
B Corporations
FSC Certification
OEKO - TEX
Green Business Bureau
Sloan Miyasato
Outgassing
West Elm Sustaibale & FSC-Certified
Crate & Barrel Environmental Initiatives
The Citizenry
Avocado Mattress
Armadillo
Fireclay Tile
Leather Working Group
Microplastics
VOC
LMI
San Francisco Design Center
Sloan Miyasato Shop
Erik Waldorf

Key Quotes from Episode:

We can transform any industry by ensuring that the next life of a product is planned at its inception.
I think antiques and vintage are probably the most affordable way to add sustainability to your design.
We have two principles in designing the line. The first is quality and the second is environmental stewardship.
Because it is a very overwhelming amount of work to do to ensure that everything you’re offering your clients has this level of environmental stewardship, just do one part of it. Just do a piece of it, because that alone makes a difference.
The biggest indicator of whether or not you’ll be successful in this business has nothing to do with your talent, your experience, or your education. It’s whether or not you have a high EQ.

Cradle to Cradle: Remaking the Way We Make Things

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Chris is a registered California architect and member of the AIA with a Bachelor’s Degree from California Polytechnic University in San Luis Obispo. Since childhood, he’s been fascinated by the built environment and the creative possibilities that art and architecture have to offer. Spending his formative years in a small town in Northeast Oregon, Chris learned to value the beauty in nature at a young age. This continued to inspire him through his education and into his career. His talents have been most appreciated in the design of many beautiful custom homes and happy clients. His approach has always been to first better understand a client’s dreams and unique project constraints in order to create more informed and inspired designs. Chris has used his exceptional design talents and years of experience in Southern California to create a truly unique and progressive architectural practice.

Listen in as Chris explains how he developed the company’s social media strategy and how it has influenced growth since its founding in 2009. He also shares what it was like to start a company in the aftermath of the recession.

Chris also talks about his process for guiding clients through the process from beginning to end and how he nips common obstacles in the bud such as pushback around costs and setting expectations at the initial consult. Finally, he talks about using VR and renderings to raise his clients’ confidence and trust in his ability to deliver on their desires.

Topics Discussed:

[02:39] Chris’s social media strategy for Brandon Architects
[04:48] How photorealistic rendering has impacted business for the better
[08:26] The impact of social media on the company’s growth and ability to attract clients
[11:37] Why Chris decided to start his company during the recession
[12:42] The company’s tipping point
[14:23] How Brandon Architects is able to take on a wide variety of project types
[16:10] Chris’s favorite style or aesthetic as a designer
[18:56] How Brandon Architects works with clients from beginning to end
[22:25] Navigating the budget side of the process
[28:22] Dealing with pushback or resistance from clients
[30:33] Collaborating and building rapport and trust with designers and builders
[35:32] Setting expectations with the client when giving virtual tours
[41:33] How VR makes a huge difference from a client’s perspective early on
[44:39] Developing designs and renderings in-house
[47:24] Familiarizing yourself with the different codes and restrictions in different states
[51:04] What keeps Chris up at night at this point in his career?
[52:39] Brandon Architects’ upcoming projects

Connect with Brandon Architects:

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Connect with Brad Leavitt & AFT Construction:

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Key Quotes by Christopher Brandon:

At the end of the day, your best calling card is your work.
We try to make our process very client-focused. I think that’s why our portfolio is very diverse: We enjoy our clients’ creativity and passion for their projects. I want them to be happy and emotionally engaged throughout the process.
The core concept of keeping clients happy is managing expectations.
I believe strongly that collaboration makes for better projects and I like to bring on partners and people who are just as passionate about what they do as I am about what I do.
Finding good local partners is a cornerstone of success for our faraway projects.

Produced by Koi Koi

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Today Brad speaks with Christian Daw of Christian Daw Design.

With a passion for beautiful homes and an appreciation for practicality and comfort, Christian Daw runs a successful boutique interior and architectural design firm. In addition to rethinking classic interior design, tailored to today’s homeowner, he creates spaces that are luxurious yet unpretentious. Christian’s aesthetic is timeless, a look he achieves by blending simplicity and modern lines with historic details and rustic elements. His approachable affect is evident on Instagram, where he shares his life, work, and inspirations. Based in Washington, DC, Christian has projects across the United States and internationally.

Listen in as Christian explains why he decided to make a shift from the legal profession into architectural design and which skills he was able to transfer over into his new career path. He also shares how he was able to hire five full-time employees and create a tight-knit team in a relatively short span of time.

Christian also discusses how he builds his network on social media as well the approach he takes to vetting the countless potential clients who he and his team communicate with online. Finally, he talks about his current growth strategy for the firm entering 2021.

Topics Discussed:

[02:21] Did having a legal background prepare Christian architecture or design?
[03:19] Why Christian switched career paths
[06:00] How Christian developed his business model and learned to price his services
[09:48] Managing the hiring process
[15:23] Getting the hang of cashflow and compensating a team of five
[23:50] Why Christian wanted to bring on two architecture students
[27:18] Dedicating time for daily consults
[29:50] How Christian vets clients
[35:44] Delegating tasks as the company grows
[38:00] Where Christian puts most of his focus on as the owner of his firm
[39:36] Christian’s Instagram strategy
[46:52] What Christian wishes he would have known at the start looking back
[48:17] Handling business development for the firm
[50:25] Working with local architects and builders
[51:33] What’s next for Christian Daw Design?

Connect with Christian Daw Design:

Website
Instagram

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Christian Daw:

I want to be the best, and in order to be the best, I have to realize that the company is not just me. I surround myself with people who have experience that I may not personally have.
Time does cost money, and right now we have more work than we have time; so, if I can pay someone to do something that is better at that task than I am, I would love to do that.

Produced by Koi Koi

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Today Brad speaks with Jim Spurlino, Founder of Spurlino Materials, a supplier of construction materials. He is also the author of Business Bullseye: Take Dead Aim and Achieve Great Success, a guide to establishing, scaling, managing, and creating an exit strategy for small- to medium-size businesses.

Listen in as Jim describes the “three legs of the stool” that make up a successful professional in the construction industry, as well as the unique complexities of being a concrete supplier. He also shares how he, in his first entrepreneurial venture, was able to finance three brand new concrete plants and 45 brand new concrete trucks on day one.

Jim dives deep into how he builds and retains company culture, especially when setting up remote locations and hiring out. He explains what it means to work on your business as opposed to just working in it, via the idea of “knowing your bullseye”—a concept he writes about at length in his book.

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Topics Discussed:

[02:46] What inspires Jim as an entrepreneur and how he fell into his current career path
[07:18] How Jim came to start his own firm
[11:51] The complexities of being a supplier in the concrete industry and Jim’s edge
[16:51] Motivating the team, especially when they need to work through the night
[19:31] How Jim dealt with finances and logistics when he started his new venture
[27:51] Setting up remote plants for mobile work
[37:24] Keeping track of and evaluating leadership and team members in remote plants
[41:56] What company owners should prioritize
[44:06] Keeping company culture intact when hiring out
[45:36] What it means to “know your bullseye”
[52:14] The importance of developing a close relationship with your banks
[56:55] The pros and cons of owning a private company as opposed to a union company
[01:01:05] Does Jim have an exit strategy?
[1:05:44] Why Jim decided to enter politics at one point

Connect with Jim Spurlino:

Website
LinkedIn
Business Bullseye Book

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Jim Spurlino:

I’m inspired by the possibilities—what could be. It’s the challenges, the potential, and particularly the chance to be the best. That’s what always drove not just me, but the company.
If you and, particularly, your folks aren’t very much attuned to how important it is to stay focused on that bullseye—maximum profits, maximum capacity, maximum quality—you’re going to start to lose. I’ve seen lots of companies go broke because they lost that focus.
If you’re going to be competitive—if you’re going to be a successful business in this world today, you’d better have a good relationship with your employees. You’d better be striving to be the employer of choice in your market, in your industry. If you’re not, you’ve got bigger problems than just a union coming in trying to get you to pay better wages and benefits.

Produced by Koi Koi

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The company currently has around 150 active projects spread across different regions, each of which has its own Vice President of Finance. A financial reporting group accumulates data from all of these regions each month.

Listen in as Kris speaks on the finance side of running a large commercial contractor that she has had the pleasure of working for over the past 15 years. She describes how contracts are negotiated and why she expects field staff to have a high level of financial acumen to run the business that is their construction project. She also explains how McCarthy’s employees are able to literally own a part of the company via their ESOP.

Finally, Kris shares her experience finding success as a woman in a male-dominated industry and how she balances her immense responsibilities at work with time at home with her husband and six kids.

Topics Discussed:

[00:44] How often Kris evaluates the company’s performance financially
[03:46] How McCarthy acquires new projects and negotiates budgets with clients
[17:04] The most important metrics to track when looking at the overall balance sheet
[19:42] Dealing with slow-paying clients and building those relationships
[25:51] Why field staff should have an extensive understanding of the financials
[27:59] How incentives for all involved parties are decided on
[31:16] Deciding who to assign to different projects
[34:58] Monitoring the sweep account
[38:02] Managing the complex multi-region company structure from a cash perspective
[43:14] The challenges of working with unions
[45:03] The purpose of McCarthy’s Employee Stock Ownership Plan (ESOP)
[51:34] Finding success as a woman in the male-dominated industry of construction
[56:56] How Kris achieves work-life balance with a demanding career and a large family

Connect with Kristine Newman & McCarthy Building Company:

Website
Instagram (Kristine Newman)
Instagram (McCarthy)
Facebook
YouTube
Twitter
LinkedIn

Connect with Brad Leavitt of AFT Construction:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

One of the things that makes us successful is this mindset of continuous improvement and learning from past projects and past situations. They’re never identical, but there are always lessons to pull through from various scopes of work.
We think of every one of our projects as a small business. We expect our superintendents and project managers to have a high level of financial acumen to run the business, not just build.
Every single day, our projects are trying to kill someone. What we do is really, really humbling. We build America, and it’s risky; not just financially—it’s risky from a safety standpoint as well.
Male or female, finding an edge in your career is all about relationships, personalities, and communication.
Find someone to emulate, male or female. What characteristics of that leader do you want to become, and how do you go about developing yourself and finding those blind spots within yourself to meet that?

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Brad, Renee, and Mark have joined forces on a project started by Mark himself called the Net-Zero Iconic Home, also known as the Desert Comfort Home. Simply put, this is a home that produces as much energy as it consumes.

Mark, one of the foremost experts in the country on building science and sustainability, has decided to apply his expertise into building a sustainable house that he can call his own. He has selected Brad to be the builder of the Desert Comfort Home, while Renee and Iconic Life have been chosen to lead the project’s marketing efforts.

Listen in as Renee, Brad, and Mark define their vision for a net-zero home and how a house can be comfortable and aesthetically pleasing while being sustainable and energy-efficient all at the same time.

* Follow the Year-Long Sustainability Journey**

Topics Discussed:

02:41 What is a net-zero home?
08:20 How the Desert Comfort home captures rain to water the landscaping
10:50 Promoting the project
13:11 Why education on the benefits of net-zero homes starts with builders
15:34 The long-term savings of investing in a net-zero home
25:29 The incredibly unhealthy conditions of traditional indoor environments
28:35 Creating healthy water in a net-zero home
29:55 Making an impact using your platform
32:50 How this project has inspired Brad in his business
38:00 Optimizing the interior space
41:22 Where we are on the project timeline right now and where we are headed

Connect with Renee Dee of Iconic Life:

Website
Podcast
Instagram
Facebook
Pinterest
YouTube
Twitter
Clubhouse @Reneedee

Connect with Mark LaLiberte of Construction Instruction:

Website
Instagram
Facebook
Twitter

Key Quotes:

A net-zero house, or a net-zero-ready house, is a house that, for the future, allows the energy consumption to be low enough that an alternate system like a solar system can actually provide the ancillary energy needed that the building doesn’t consume in terms of thermal performance. ~Mark
We have to create houses that are stunningly efficient and really durable; but the only way to do that is to really focus on how the building enclosure is more than just an enclosure. It’s a place for family and it’s a place for comfort. ~Mark
A net-zero home creates as much energy as it consumes. ~Renee
The more we educate the public on net-zero homes, the more that they’re going to gravitate to it, and it doesn’t have to be mandated by the government. ~Brad

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The residential and commercial world obviously offer two different working experiences, both of which Erik embraces equally for different reasons. He loves residential because of the tight-knit bond he needs to create with clients in order to realize their dreams; whereas commercial brings with it the pride of being sought out for his professional opinion on major projects and being trusted, with minimal hand-holding, to find solutions.

Listen in as Erik shares his best practices for running an architecture firm with two office locations, as well as leading teams between his main office in Scottsdale and the satellite office in Beverly Hills. He then does a deep dive into how Instagram has impacted the design industry as a whole and how to leverage social media to build your brand. Finally, Erik touches on networking, mentorship, and collaboration within the architectural community.

Topics Discussed:

[02:50] Residential versus commercial projects
[08:02] Design involvement
[11:45] Passion for residential & commercial projects
13:26 How the clientele and team differ between residential and commercial work
[17:23] Erik’s approach to budgeting
[20:27] How designers, builders, and architects can strengthen relationships with clients
[25:37] Changes in the business model after establishing a satellite office in Beverly Hills
[33:51] The impact of Instagram on the design world
[44:05] Overseeing employees and day-to-day tasks between a main and satellite office
[48:03] Erik’s role in at PHX Architecture and the firm’s project flow
[49:23] Keeping the team motivated
[57:20] The importance of mentorship and networking within the architectural community
[01:01:53] What’s next for PHX?

Connect with Erik Peterson:

Website
Instagram
Facebook
YouTube
Twitter
LinkedIn
Houzz
PHX Architecture Team

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Erik Peterson:

It’s a lot about word-of-mouth: realtors bringing us work, interior designers bringing us work, builders bringing us work. If you suddenly present yourself as a threat to that collaborative nature, then you’re going to find yourself out there on your own.
On the commercial side, these are business deals that have to meet timelines and budgets. On the residential side, it’s all about emotion.
A strong architectural community has mentoring firms that give stepping stones to our profession and really flourish careers of really great architects within our community.
The best thing to know is that you don’t have to go at this alone. If you think that everybody’s out there to stab you in the back, that’s the worst way to go into a business venture.

Resources & People Mentioned:

Hyatt
Hilton
Taliesin Architects
H & S International
Desert Highlands
Desert Mountain Golf Club
Robert Jones II AKA “Bob Jones”
Biltmore Hotel
Landry Design Group
McClain Design
Appleton Partners LLP Architects
Selling Sunset
Million Dollar Listing
Architectural Digest
Gensler
LUX Event
Candelaria

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One of the main themes of this discussion is the importance of confidence as a practitioner in the industry.A great interior designer is confident that their vision and skillset can create a beautiful home.

One of the challenges is getting clients to trust their designer’s process. Jaimee gets up close and personal with clients from the beginning, conducting anywhere between six-to-ten design meetings depending on the scale of the project. This goal to “freak out” clients with her level of detail and organization demonstrates Jaimee’s value as their designer from the get-go.

Listen in as Jaimee goes on to share how her skills as a journalist transfer over to her new career as an interior designer; her approach to hiring, training, and educating talent; how she uses social media and connects with influential designers around the country; and how she learned the ins-and-outs of business and finance in the interior design industry.

Sponsored by Sub-Zero, Wolf, & Cove. CLICK HERE TO LOCATE A SHOWROOM NEAR YOU!

Topics Discussed:

[03:45] Scaling the business and why Jaimee conducts up to ten design meetings
[07:50] How Jaimee helps clients understand the value she is delivering as a designer
[12:10] Building confidence as an interior designer
[15:32] Managing a design business while being available to clients at the same time
[17:30] Training and educating the team at Jaimee Rose Interiors
[21:31] How Jaimee stays on top of the latest trends and best practices in the industry
[24:38] Jaimee’s approach to hiring
[27:49] Getting clients to trust you as their designer
[31:15] How Jaimee Rose Interiors uses social media and connects with influencers
[36:57] The beginnings of Jaimee’s interior design career
[42:14] How designers, builders, and architects can strengthen relationships with clients
[45:37] Allotting time during the week to focus only on the business side of things
[47:30] The most stressful things about running a company for Jaimee
[52:15] Why Jaimee thinks that interior design is easier than journalism
[56:30] Jaimee’s least favorite part about interior design

Connect with Jaimee Rose:

Website
Instagram @jaimeeroseinteriors
Facebook @jaimeeroseinteriors
Pinterest - Jaimee Rose Interiors

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes by Jaimee Rose:

Building a house is hard and it stresses people out. One of the biggest skills that you can bring a client as a designer is utter and complete confidence.
All businesses are about people. When you really focus on people, that makes you more interesting to them and more valuable to them because they know that you’re totally focused on their needs at all times.
When you have an architect and a builder and a designer all working together as partners who trust each other and admire each other, you get the very best result.

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Today Brad speaks with Tracy Morris, Owner of Tracy Morris Design. Launched in 2003, the company has “a focus on fresh, vibrant and approachable interiors”. Tracy, who hails from Washington, has had a passion for design since the age of six when she started building two-story colonials out of legos. She finds creativity and inspiration in amazing lighting, and architecture with color and texture and full of natural surroundings.

One of the most fascinating parts of our conversation was around her story—how Tracy came to be a highly sought-after designer by keeping her eyes peeled for opportunities and seizing them without hesitation. This openness and ambition allowed her to expand rather quickly, and now Tracy has business in Naples and Dallas. We also dive deep into how she runs the business while managing satellite locations and why she chose these particular locations.

Listen in as Tracy explains the dangers of spreading yourself too thin as a design company, how she chooses which clients to work with (keeping in mind that Tracy never takes on more than four projects at once), how to charge and set budgets for projects, how to set expectations with clients from the beginning to avoid conflict down the line, and how to turn a good team into a great team.

Topics Discussed:

[03:50] What separates a good design business from a great one?
[05:45] How to decide which jobs to accept and working hand-in-hand with clients
[13:38] Red flags to watch out for when vetting clients
[22:40] Tracy’s lessons for new designers
[30:27] Staying organized and on the same page with each department on a project
[32:00] Where Tracy learned the ins-and-outs of running a design business
[37:58] Opening an office in Naples, and Tracy’s various projects outside of DC
[40:59] How Tracy charges and creates budgets for projects
[50:53] Setting prospects at ease via social media and personal branding
[54:28] Nurturing a synergistic relationship with your builder, architect, and designer
[56:28] What separates a great builder from the rest?

Connect with Guest:

Website
Instagram
Facebook
LinkedIn

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

Trammell Crow Company
Qore Performance

Key Quotes from Episode:

The trick [to building a great design business] is, just don’t move too quickly. Just do not take too much on.
I never want to overpromise and underdeliver to a client.
Make sure you give your clients a small order that says: “You may not call me for at least two weeks when your stuff has been put in, because you need to take a minute, get used to the furniture, the paint, wallpaper—whatever it is—that’s been put in place, and just breathe a minute.”
I work on retainer, because that has been much easier for me to do. I feel it’s a little bit more palatable for clients to be able to swallow the costs if they know what they have paid upfront.
The word “blame” is what makes a good team a great team if that word is crossed out.

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Today Brad speaks with Aymee Kuhlman and Molly Kidd, Co-Owners of Light & Dwell, a full-service interior design studio created in 2015, and today serves clients nationwide. Aside from its full-service offering—whose timeline stretches from eight months to two years—Light & Dwell also offers virtual design, where the initial design is delivered within three to four weeks.

Aymee and Molly make it a point to only source sustainable and ethically-made products, particularly when it comes to furniture. Acknowledging the recent trend of eco-friendliness in the clothing industry, they decided to become more aware of and responsible for the materials they use when turning their designs into reality.

When vetting clients, Molly and Aymee like to put out the numbers right at the initial call, reviewing such items as build budget and minimum allowances in big bucket areas (ex. cabinetry, light fixtures, etc.). To make sure the contract is upheld, Molly and Aymee prefer to phrase it as an agreement when speaking to their clients. By getting clarity and understanding from all parties right off the bat, there become fewer obstacles down the road if any changes have to be made to the client’s house—as well as their budget.

Listen in as Aymee and Molly explain their working dynamic as Co-Owners of the company, how they use social media to find new clients and how they communicate throughout the timeline of a project, and the financials involved in running Light & Dwell.

Topics Discussed:

Light & Dwell’s approach to virtual design
Finding and vetting clients
Networking with other designers
Vetting clients
How involved Light & Dwell are on the architecture side
Marketing virtual design on social media
Choosing furniture alongside clients
Scheduling workflows
Justifying new hires

Connect with Guest:

Website
Instagram
Facebook
YouTube
Pinterest

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Episode:

A lot of designers have full-service or they have virtual design; but to have a way where you can have both has been really beneficial to us, especially in 2020 with COVID.
As a company, we’re trying to be more sustainable and ethically-sourced with our products.
My job as a designer is to give the client, upfront, a very clear, personal vision of their house and how their house is going to be totally unique to them.

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Today Brad speaks with Melissa Hryszko, an interior designer at Veranda Estate Homes, a construction company with over 45 years of experience in building custom luxury homes in Calgary, Alberta and beyond. Veranda is a proud multiple SAM Award-winner, a member of the Alberta New Home Warranty Program as well as the Calgary New Home Builders Association.

Melissa speaks on Veranda’s stringent process for screening potential clients. It all starts with a ten-page questionnaire. A proposal is then drawn up based on the information given by the client through that questionnaire, as well as inspiration sent by them through a Pinterest board or photos on Instagram. Veranda then hones in on the client’s budget, the style they are looking for, and the features and elements that they would like in their home. The time it takes to get from that initial meeting to finally being on the ground typically ranges anywhere from three months to over a year.

Even when it comes to budget considerations, Veranda has a strong preference for lump sum pricing over cost plus and maintains strict standards around that budget, staying within 1% or 2% of the purchase agreement price on the move-in date. Their goal is to always keep the client in mind by being conscious of and respectful of their budget.

Listen in as Melissa further breaks down Veranda’s unique approach to pricing a project and how they communicate costs, options, and changes with their clients throughout the process, from vetting, consulting, and, finally, construction.

Topics Discussed:

[02:38] Flexibility in selections up front?
[04:41] Detailed budgets?
[05:56] Budgeting for materials increased cost
[09:41] Pushback on cost plus or lump sum
[13:56] Allowance for the furnishing before or after breaking ground
[16:36] Months creating design book
[19:32] Dispute and proximity for community or neighborhood
[22:01] The hardest part of Melissa’s job as a designer
[23:54] How involved do the clients get?
[25:50] Counseling clients on where to put their focus
[27:29] Preventive maintenance for children and dogs
[30:13] Walking through existing home to investigate lifestyle
[31:30] Favorite part of the home design?
[33:35] Balancing different styles of design
[36:40] Mixture of Specs and Build-to-Suite
[39:32] Social media management
[43:45] Generating leads from Instagram
[47:09] Crafting cabinetry from raw materials onsite
[49:24] Staining cabinetry timeframe
[51:53] Protecting high end finishes during construction
[55:07] Vetting clients?

Connect with Guest:

Veranda Estate Homes Website
Veranda Estate Homes Instagram
Veranda Estate Homes Pinterest
Veranda Estate Homes Facebook

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

Rob Hryszko, President & Co-Owner Veranda Estate Homes
Springbank Custom Build by Veranda
The Heather Company
Sub-Zero Refrigerators
Andrew Patterson of Patterson Custom Homes
Custom Yeti Cups

Key Quotes from Episode:

It is our job to stay as close to budget as possible, because everybody has a budget and we want to be conscious of that and respect it.
Maybe one out of every 50 clients end up doing cost plus. Fixed price makes us accountable for construction time and all the work that goes into the home.
The one thing that drives me to start a new project is to do something unique and different.
As Rob says, we wear two hats. We wear a developer hat and we wear a builder hat.

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Today Brad speaks with Nick Schiffer, owner of NS Builders, where he leads a team to renovate homes for private clients in and around Boston. Nick is also the Co-Host of The Modern Craftsman podcast alongside John Hourihan and Tyler Grace where they interview a variety of professionals involved with the trades.

NS Builders started out as a one-man carpentry company with relatively small ambitions. That was, until Nick began to hire and discovered the power of leveraging his time while scaling the business. He also started to become active on social media through which he built his brand. He continued to express his affinity for entrepreneurship as he grew his audience, accepted a wider variety of jobs, and looked to influencers outside of the construction industry (such as Gary Vaynerchuk) for tips and strategies to keep expanding his ventures.

Today, NS Builders is made up of 20 people and counting. Nick has fully embraced his role as entrepreneur. He spends his days looking to expand on the company’s existing systems and processes to be able to free himself up even more and focus on his vision going forward.

Listen in as Nick shares how he vets clients, the right time to hire and how to support the payroll, when to be more aggressive with your markup and when to taper back, why he actually enjoys self-performing carpentry jobs whenever possible, and how paying attention to his competitors allows Nick to further define his branding and sales process.

Episode Sponsor:

Sub-Zero, Wolf, and Cove - Schedule an appointment at your nearest showroom

Topics Discussed:

02:49 - What made you become an entrepreneur and home builder
06:50 - Nick would like more flexibility on job site with team
10:32 - High level budgets for clients
18:41 - A vision and dream to build homes
21:01 - Sticking to a specific aesthetic and style
24:44 - What makes a “modern” home?
27:13 - Hiring and bookkeeping best practices
33:51 - Justifying your annual budget
56:57 - Self performing
01:09:13 - Investing in the company: Beyond the balance sheet
01:22:33 - Progressive Marketing
01:26:38 - How much Nick, as the face of his company, involves himself in projects

Connect with Guest:

NS Builders Website
NS Builders Instagram
NS Builders Linkedin
The Modern Craftsman Podcast

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

Gary Vaynerchuk
Snapchat
Steve Baczek
Shawn Van Dyke
Quickbooks
Buildertrend
Monday Software
Asana Software
Slack Software
Bill.Com
Hub Dock
Receipt Bank
Revealed on YouTube
Tyler with TRG Home Concepts
John Hourihan of Vintage Builders
The Modern Craftsman Podcast

Key Quotes from Episode:

As builders, it seems like we’re expected to know more about a project’s potential problems than doctors are expected to know about a patient’s problems.
What’s the number that scares you? Let’s figure that number out first, because if we can figure out the number that scares you, then we know what your real budget is.
People oftentimes try to portray something as modern, when it’s just not. It’s more than style or features. There have to be moments in the home. It has to be an experience.
When you understand what it takes to run your business and equate that to what you need to do in sales, you’ll be able to better decide on which jobs to take and which to turn down.
When you’re operating at such a high level, it’s so much easier to spot mistakes.
Choose to be the loudest person. If I’m not going to share how we do something, someone else is. And if that someone else happens to be the guy down the street, guess who gets the call.

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D. J. shares his path to becoming an offensive lineman in the NFL and the mentors that guided him down that path, which includes his father, former wide receiver D. J. Humphries, Sr. He then describes his thought process going into his decision to join Florida after being recruited by virtually every Division I program in the country.

D. J. then talks about the “loss of structure once you leave the building” that he was faced with after being drafted into the NFL. Being his own “sole proprietor” as a professional athlete, D. J. needed to make his own judgement calls throughout his young career. This consisted of everything from the business of being a player in the NFL down to figuring out how he uniquely performed as an athlete and how far he was willing to push himself (even while injured).

Finally, D. J. dives deep into the topic of leadership and team culture, not just within football, but when it comes to sports in general. He explains his mindset that always pushes to “bridge the gap” of misunderstandings and other conflicts between team members, and why open communication and having tough conversations are a must in order to understand cultural differences and maximize the synergy of a team.

Episode Sponsors:

Buildertrend - The World's #1 Construction Management Software
Sub-Zero, Wolf, and Cove - Schedule an appointment at your nearest Showroom
Kohler - Register for Kohler@Home event on February 2 & 3, 2021

Topics Discussed:

03:35 - Offensive line a kid
07:18 - Excepting the position
14:25 - Mentors
22:20 - Playing basketball with father
24:40 - D. J.’s perspective on how the NFL has drastically evolved over the past decade
28:55 - How D. J. made his big decisions back in high school, including choosing Florida
31:05 - Did campus culture play a part in helping D. J. decide which school to go to?
42:00 - Worrying about somebody replacing me
46:40 - How do you stay healthy
50:10 - What makes for a great team culture?
55:00 - Open minded & understanding equal rights
01:05:00 - Why maturity begins when you become unafraid of “being dumb”

Connect with DJ Humphries:

Instagram @hump

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

Arizona Cardinals
Kyler Murray
Odell Beckham Jr.
Mallard Creek High School
Mike Palmieri
The Blind Side Movie
Mo Collins
LeCharles Bentley
Offensive Line Performance
The Offensive Linemen Whisperer: LeCharles Bentley by NFL Films
AQ Shipley
Corey Peters
My Dad Means the World to me article
SEC
Celtics-Lakers Rivalry
Jimmy Graham
Jonathan Ogdan
Haason Reddick
Aaron Donald
Kliff Kingsbury
Lamar Jackson
AZ Cardinals all-time rushing leaders from 1920 - 2020
J.R Sweezy
Russell Westbrook
Florida Gators College Football
LSU College Football
Les Miles
The Burger Barn in Hawthorne, FL
Dr. Brian Harris with Smile Virtual
Joey Bosa
Terry Holt
Joshua Miles
Josh Jones
DJ Asking Camera Guy Why He is Following Him Video

Key Quotes by DJ Humphries:

I feel like I’m a pretty smart guy, but I don’t like being forced to learn things that I don’t want to learn.
Once I figured out how bad it feels to play injured, I became effective at playing injured. If I’m hurting, I’m playing. If I can play injured and still be effective, I’ll be fine.
Having synergy and being accountable to each other, not just in sports but even in business, is huge.
Bringing together people who come from different backgrounds and have different experiences all comes down to having an open mind. I can’t be pissed off if I can’t explain my side. This is where, as humans, we have to bridge the gap by wanting to learn from one another.

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Today Brad speaks with California-based interior designer Lindsey Borchard of Lindsey Brooke Design. With a background as an artist, Lindsey has a penchant for thinking out of the box, making sure each and every project is uniquely bespoke to her clients’ specific vision. Lindsey mixes “earthy textures with bold textiles” and curates “vintage finds with contemporary elements,” pulling all her “inspiration from the beautiful California landscapes she has called home all her life.”

Lindsey also hosts Design Camp, a four-day retreat offering training, support, and opportunities to network with other professionals in the design community.

Lindsey shares how she learned to build and manage an interior design business; the traits that make a builder or architect worth partnering with; best practices for establishing a budget and renegotiating around changes, limitations, and setbacks; what led her to start her four-day retreat, Design Camp, and her tips for those looking to start an interior design business today.

Sponsored by:

Sub-Zero, Wolf, and Cove: Find your nearest showroom and schedule an appointment by visiting www.subzero-wolf.com/showroom

Topics Discussed:

05:32 - Mentality of abundance opposed to mentality of scarcity
09:13 - Equal passion for business and interior design
10:25 - Respect for woman in the industry
13:11 - How builders can be better
24:03 - Managing budgets
28:12 - Challenges on warranty and product procurement
31:21 - Logistics of products
39:21 - Design Camp
51:27 - What Lindsey would do differently if she started Lindsey Brooke Design today
55:30 - Educating clients on design
01:03:21 - New and upcoming for Lindsey Borchard

Connect with Guest:

Website
Instagram
Pinterest
Facebook
YouTube
Design Camp

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

The Identite Collective
Anastasia Casey & The Identite Collective
Kristen Forgione
The Lifestyled Co

Key Quotes by Lindsey:

When you are confident in your design, your company, and what your values are, you’re going to have a better business and a better experience for yourself, your clients, and everybody else involved, whether that’s the painter, the builder, or the architect.
Builders and architects who have open minds and open hearts and listen to us, considering themselves as part of this one team as opposed to two separate companies—these are the builders and architects that I love working with.
I have to establish a budget upfront. I do not want to start designing without knowing my budget.
I always tell my contractors: “If there’s a problem, do not go to the client first. You have to come to me, because I will not go to a client with a problem unless I have a solution ready.”
Open communication is a must in any relationship, whether personal or professional.

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Today Brad speaks with the team at AFT Construction, including Senior Construction Manager Adam Cade, Project Managers Spencer Nield and Paul Lundgren, and Superintendent Andrew Clark.

The team share their individual experiences so far in their careers at AFT, from their specific roles, to their approach to solving project or client-related challenges, to their biggest lessons learned, to company culture best practices.

Topics Discussed:

03:34 What makes a project successful?
07:41 What sets apart a good architect from others?
11:56 How Andrew deals with difficult clients
16:07 What makes a good superintendent?
19:25 What makes a valuable trade partner?
21:46 How Spencer and Paul manage their schedule, especially with multiple projects
24:03 How often should a superintendent communicate with their client?
27:17 Adam’s typical schedule as a Senior Construction Manager
29:57 The process a project goes through, from coordination to completion
31:41 What Spencer and Paul learned from Adam and Brad during their time at AFT
36:26 The biggest lesson Andrew learned at AFT
41:25 The biggest lesson Adam learned at AFT
46:46 The biggest lesson Paul learned at AFT
48:19 Andrew’s role at AFT and how that role expanded
52:36 How Adam’s mindset evolved over time at AFT
54:35 Skillsets that Spencer brought to AFT
56:36 One thing Paul didn’t know about Brad that still surprises him
58:33 What Andrew pushes himself to do better at
59:50 What Adam looks at when hiring someone
1:01:04 Advice Spencer would give to someone who wants to work at AFT
1:02:22 Paul on the culture of AFT and his advice to someone who want to be part of it
1:02:54 How AFT forced Andrew to change his views on prioritizing and organization
1:04:56 What got Spencer into the trades?
1:07:28 Who inspires Paul on IG?
1:08:08 What Andrew has tried to emulate from Brad or others at AFT
1:09:17 How Adam trains others to understand and implement what he’s communicating
1:10:39 How a company can better handle change orders
1:12:20 What makes for great company culture?
1:12:54 What helped Andrew get to where he is today at AFT?
1:15:23 What systems and tools should be in place as AFT continues to scale
1:16:20 How involved Paul is when communicating with a client throughout a project
1:17:07 How many projects should each superintendent and manager get at a time?
1:17:31 What the team is excited about going into 2021
1:20:55 Two features that any custom home should have
1:21:38 Who’s the best golfer?

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

Sub-Zero, Wolf, and Cove Showroom
Bluebeam
Buildertrend
ECS Homes Instagram
Matt Risinger of Risinger Build Instagram
Builders of Insta
John Merrit

Key Quotes:

A successful project starts with communication.
Be tenacious. Things just don’t come easy by mistake.
The number one thing we look at when we’re hiring is personality, and number two is work ethic.
Come to AFT knowing that you’re going to learn something, and have that desire to learn.
A lot of confidence emanates from knowledge.

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Dr. Leila Peterson is the founder of Prescribed Health and Beauty as well as Prescribed Design. She is a business owner who only recently relocated her medical practice from San Antonio, Texas to Gilbert, Arizona in the midst of the COVID-19 crisis.

Leila speaks on how she managed the many factors involved in building a company while making this crucial transition in the middle of a worldwide pandemic. These factors, which she discusses in-depth in this episode, include marketing, networking, hiring, purchasing, doing a construction buildout, tenant improvements, and more.

Topics Discussed:

03:38 The biggest challenge involved in moving the business to Gilbert
04:31 Building a network from scratch in a new environment
07:18 Dealing with the construction of a new facility during the pandemic
10:29 Leila’s tenant improvement (TI) experience
14:47 Why Leila and her husband decided to move to a new location
17:54 Building your client base
24:18 How Leila defines great customer service
26:52 Making sure your clients’ needs are adequately met
28:27 How often Leila trains her team
30:40 The benefits of collaborating with other medical providers and educating clients
34:07 Dealing with negativity online
38:40 Establishing your brand and hiring best practices
41:58 How much people usually spend on botox
44:02 Using social media content to further educate patients on diet
46:38 How often families should visit their clinic and age/gender-specific must-knows
49:06 Working around limitations brought on by COVID-19 regarding meeting patients
52:14 Leila’s vision for her practice in 2021
55:37 Which social media platform Leila finds the most success on
57:23 What to expect from Prescribed Health in the coming months

Connect with Guest:

Website
Instagram
Facebook
Pinterest

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

TI (Tenant Improvement)
HIPPA
Prescribed Design

Key Quotes from Episode:

Customer service is all about how you make someone feel and the value you provide.
If I can provide excellent customer service and good bedside manner, people want to come back to see me or share things with me that they may be uncomfortable sharing with someone else.
I use social media to educate and provide value to my clients.
Obesity is the leading cause of so many things, including anxiety and depression. It’s a big problem facing society and we need to get a handle on it.
In any business, if you can show clients your process, then they’ll realize and become more comfortable with what they’re getting into.

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Shawn Van Dyke is a construction business coach, an international keynote speaker, and author of two books: Profit First for Contractors and The Paperwork Punch List.

Most contractors are not profitable, which makes them feel uncertain about what they need to grow their construction businesses. Shawn believes that construction business owners should be as good at business as they are at their craft. That’s why, after 20+ years of owning and operating multiple construction businesses, Shawn became a construction business coach. He now works with construction business owners, executives, and managers all over the world and shows them how to stop losing profits and wasting time.

Shawn helps contractors get their lives back. He is the founder of the Built to Build Academy, which creates confident construction business owners through on-demand training and coaching programs so you can make more money, stop worrying, and get your life back.

Shawn shares a lot of insight on how to hire, build a company culture, how much time to spend on marketing, what best practices to keep in mind when spreading your message, lump sum versus cost-plus, and establishing trust with your clients.

Topics Discussed:

05:43 Gaining confidence as a coach and public speaker
11:10 Mastering sales
15:52 Balancing empathy towards customers with the needs of the business
19:18 The power of “no”
22:39 Guiding your clients through the decision-making process
28:24 Answering the three questions of the “delight trifecta” to save thousands of dollars
34:26 The number one mistake contractors make when running their business
37:16 Hiring “above the line”
40:33 Identifying what you hate doing in the business to know who to hire
43:17 Understanding “transparency” and how to achieve it with your customers
48:39 Lump sum versus cost-plus
56:04 When to use cost-plus pricing, especially with supply chain issues amid COVID-19
1:01:11 The right way to think about profit first
1:06:53 The value in having systems
1:10:46 Intentional marketing using social media
1:15:40 The importance of sticking to your core message in your marketing efforts

Connect with Guest:

Instagram @shawnvandyke
Instagram @profitfirstcontractor
Instagram @builttobuildacademy
Website
YouTube
Facebook
Twitter
Linkedin

Resources & People Mentioned:

Built to Build Academy
Profit First for Contractors by Shawn Van Dyke
Ted Talks
The Science Behind TED’s 18-Minute Rule
Start with No by Jim Camp
Never Split the Difference by Chris Voss

Key Quotes by Shawn:

As a business owner, you’re there to make an emotional connection with people first, because if they don’t buy into what you’re doing on an emotional level, it doesn’t matter how good the information is.
Your business starts with sales.
“Yes” is a lie; “maybe” is worthless; “no” is a decision. Get to the “no” as quickly as possible. Invite your clients to tell you “no” from the get-go.
You never, ever, ever, ever want to surprise the client; but you want to delight them constantly.
The biggest mistake I see with business owners is them thinking that they have to be the one who figures everything out and waiting too long to bring in an expert.
Transparency is not trust.
I would rather try to sell my value upfront and then perform a great project than to justify it afterwards.
You can only price what you know.
You can only spend 100% of your income on your business
Money—profit—is a measure of effectiveness. The more effective you are with your customers, employees, and community, the more money you’re going to make. The more money that you make, the more you can do great things with it.
Systems provide truth: Our systems are either working, or they’re not.
Word of marketing sucks if you don’t control the words people are saying.

Start with NO...The Negotiating Tools that the Pros Don't Want You to Know

Never Split the Difference: Negotiating As If Your Life Depended On It

Profit First for Contractors: Transform Your Construction Business from a Cash-Eating Monster to a Money-Making Machine

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Lisa J. Wood is the owner of an interior design firm based in Asheville, North Carolina. She helps “busy professionals plan, design and construct homes so personalized that they are the perfect respite, for now and their futures.” She is also a Certified Living In Place Professional (CLIPP) Ambassador.

Lisa is on a mission to elevate the way homes are built and created. She is trained as an interior designer and has a unique 20+ year background in communications, project management, team building, corporate sales leadership, business development, and innovative design solutions.

Listen in as Lisa discusses networking on social media, how we can balance budget and client expectations, and, most importantly, thinking about the value of design as an investment in your day-to-day health and happiness.

Topics Discussed:

03:43 How builders can nurture a stronger working relationship with designer
07:49 Pitching your vision to a production builder
09:41 The little things that add up to improving a home’s livability
13:14 Maximizing your realtor’s ability to find the right home for you
17:52 How to respectfully disagree with a client’s suggestion
22:35 Agreeing on a cost-effective design with your architect
32:32 Budgeting for a balance of good design and livability
42:08 What is ergonomic design?
48:44 Staying current as an interior designer
54:00 Pricing and marketing yourself in your marketplace
56:36 Lisa’s Ripley’s Believe It Or Not experience

Connect with Guest:

Website
Instagram
Facebook
Pinterest
YouTube
Linkedin

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

Asheville, North Carolina
WingIts
Baby Boomers
Kathleen Anderson
Biophilic Design
Floral Design
Living In Place Institute
Profit First by Mike Michalowicz
Fix This Next by Mike Michalowicz
Ripleys Believe it Or Not

Key Quotes from Episode:

Good design really should be inclusive and not exclusive.
Nobody ever needs to live in an ugly home.
When considering the design of your home, don’t just ask how you live and function in the home, but also who is coming to your home.
People are only living in about 40% of their home.
It is scientifically proven that people can heal, reduce anxiety, and have more joy in life when they are in a well-designed space that makes them feel good.

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Fix This Next: Make the Vital Change That Will Level Up Your Business

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Johnny Hourihan is the co-owner of Vintage Builders, the co-host of The Modern Craftsman Podcast, and one of the four brand ambassadors for Fine HomeBuilding Magazine by The Taunton Press.

What are those things we wish we had known when we started in business? What are things we’re doing now that we would have fast-tracked had we known their importance from the beginning? For instance, when is the right time to hire for certain roles, or how much should certain staff members be paid? We discuss questions like these and other specifics that all business owners should know and understand in order to have a thriving company.

Listen in as Johnny discusses how to deal with the drastic lead times companies face today as a result of COVID-19, dealing with team members and clients as people instead of as procedures, and managing your finances as you hire and scale up your business.

Topics Discussed:

04:21 How Johnny built his construction company
18:29 How having a strong brand allows you to have more effective loss leaders
26:11 The importance of looking at all the financial considerations when hiring
29:27 Justifying your price to a prospective customer
32:40 Which part of the business does Johnny focus on the most now, three years in?
43:12 Hiring the right people and retraining them as the business grow
57:59 Treating your team and clients like your family
1:09:07 Knowing when you have enough of a cushion to take a financial risk
1:17:01 Building your credit and risk tolerance
1:24:15 Promoting the trade to the next generation

Connect with Guest:

Website
Instagram Vintage Builders
Instagram Vintage Development INC
Instagram The Modern Craftsman
Instagram John Hourihan
Facebook
The Modern Craftsman Podcast

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

Wentworth Institute of Technology
Great Recession 2007-2009
Benny Fuller Instagram
TRG Home Concepts Instagram
Linkedin
Architectural Digest
Kuiken Brothers
Leaders Eat Last by Simon Sinek
Aluminum Shortage
Stairs
Builder Trend
Never Split the Difference by Chris Voss & Tahl Raz
Ferris Bueller’s Day Off
Keep Craft Alive
Fine Home Building

Key Quotes from Episode:

Know your numbers, track your numbers, and evaluate them as you bring employees into the mix. Do those numbers still work after you’ve begun to hire?
Only the top 10% of our industry gets repeat business.
Finding the right hires is like finding the right clients. It’s not just about checking off the boxes. Find the little things, the idiosyncrasies, that reveal each person’s character.
Adhering to the letter of the law instead of the spirit of the law with regards to your processes only gives you a false sense of security as a business owner.
We’re not in the business of finding problems. We’re in the business of finding solutions.
Before leaving any conversation with any client, ask them questions to make sure you’re both on the same page.

Leaders Eat Last: Why Some Teams Pull Together and Others Don't

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Randy Coffin is the President of Coffin & Trout Fine Jewelers. Randy has worked in the industry of jewelry design and craftsmanship for many years. He started out as a bench jeweler in 1975. He was inspired to start his jewelry career from an early exposure to fine arts, and an interest in using his God-given talents to design and create amazing works of art. Randy and his business partner David Trout met in 1979. They had an instant connection as they noticed similarities in each other’s beliefs on what jewelry could be.

In our conversation today, we get into construction, customer service, and a myriad of other tips on running a jewelry business.

Listen in as Randy discusses how to build a strong reputation in the jewelry industry, what he looks for in a diamond, working and nurturing trust with suppliers and customers, his passion for colored gemstones, and how he takes a client’s vision from idea to reality.

Topics Discussed:

04:06 How to become an expert in grading a diamond
08:14 What it means to “sell jewelry on consignment”
10:28 Building a strong reputation to gain the trust of suppliers in the jewelry industry
12:17 What Randy looks for in a diamond
18:54 Natural versus lab-created diamonds
22:34 Building a jeweler’s supply chain
25:52 How Randy developed a trustworthy reputation in the business
29:04 How Randy evaluates potential suppliers
36:12 Creating long-term relationships with your customers
37:41 Going above and beyond as a business owner
40:41 Randy’s process from meeting the customer to delivering the final product
50:17 How Randy keeps his staff happy
53:52 Working with prestige companies like Rolex to acquire custom pieces for clients
56:43 Randy on his passion for charity
59:09 Randy talks about a few unique pieces he brought in

Connect with Coffin & Trout Fine Jewelers:

Website
Instagram
Facebook
Pinterest

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources Mentioned:

Gemological Institute of America
Standard Jewelry Abbreviations
J.B.T (Jewelers Board of Trade)
AGTA Spectrum Awards
Somewhere in the Rainbow
Crescendo Blue Sapphire and Diamond Pave Platinum Ring

Key Quotes by Randy:

It’s not always the most expensive diamond that stands out.
I don’t have any problems with lab-created diamonds; but I’d just say, “Buyer beware.”
Be consistent and follow the practices that you would want others to follow. Go above and beyond.
One of the value-adds for me and my business, and one of the things that I’ve enjoyed more than anything else, is that whole customer relations thing. I’ve met more people than I can tell you that I’d either gone to dinner with, in many cases traveled with, or gone to their homes in another state, or fly-fished with. I’ve made more friends in my business than outside my business by far.

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Amy Margolin is the third-generation co-owner of M&M Lighting. She joined her family business in 2013 after graduating with an English degree from Columbia University working as a manager for an international clothing retailer in Austin, Texas. She was also a food photographer for Zagat, a national restaurant review guide, and spent time as a freelance celebrity stylist at red carpet events in Los Angeles.

Combining her background in writing with her innate sense of style and relentless work ethic, Amy is working hard to bring M&M Lighting—a company with 56 employees that specializes in residential and commercial lighting—into the social media age, and overturn the adage that the third generation ruins family businesses.

We dive into the value of social media as far as how it helped her in building her business and how it has grown her client base as well. She talks about how you can successfully integrate your social media into your business while building a network with architects and designers at the same time.

Listen in as Amy discusses how she uses social media to build her company’s brand, her Instagram content and engagement strategies, the challenges and rewards of working in a family business, and working with lighting architects and designers in an industry that is always evolving.

Topics Discussed:

05:21 How Amy is able to effectively use social media to establish M&M’s brand
08:48 Why Amy began to do more video home tours
12:41 Amy’s experience with TikTok
15:12 Building a following on Instagram
17:57 How much time Amy spends on social media
20:39 Getting better engagement on social media
23:18 Amy’s content strategy on Instagram
24:41 How using social media impacted Amy’s business
27:39 How having a large audience keeps Amy accountable
32:26 Justifying higher prices for your products or services online
35:34 How social media has benefitted M&M’s relationships with stakeholders
39:33 Amy’s experience working on her own projects
42:31 Amy’s favorite architectural style
43:50 How Amy’s eye for design evolved over the years
45:28 Becoming a stylist for celebrities
43:50 How Amy’s eye for design evolved over the years
48:14 Moving from California back to Texas
49:20 What Amy learned about the lighting industry since joining M&M
50:51 Lighting architects and other partners that Amy works with
54:03 Staying current in an ever-evolving industry
56:00 How COVID-19 affected M&M
58:47 What Amy is looking forward to in the near future

Connect with Amy Margolin & M&M Lighting:

Website
Instagram
Tik Tok
Facebook
Pinterest
Houzz
YouTube

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

Insights on Instagram
Nolan Miller with Riverwood Building Company
Instagram Reels
Wayfair
Crate & Barrel
Jason Roehner + Dan Ryan Photographers
Columbia University
Gucci
The New Yorker
ICFF (International Contemporary Furniture Fair)
Lightfair
Dallas Market Center
Ashley Leavitt
Shea McGee

Key Quotes by Amy:

If you want to stay on top with the content you put out and the engagement you get on social media, follow the algorithm.
It’s “social media” for a reason: You have to be social.
If you’re not communicating with your people and the customers at every stage of the process, you’ll run into problems you’ll later regret.

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Jason Black is the owner and president of Artisan Signature Homes. He had a successful career prior to construction, but his passion for homes eventually led him to start his first company, Stonecroft Homes, in 2002 while still working full-time. This was the beginning of his journey in building custom homes. Jason has worked on a number of projects with his wife, Gretchen—a talented designer in her own right.

Jason does a deep dive into building a brand and scaling your business through social media, particularly through Instagram. He dismisses common misconceptions such as supposedly needing a huge number of followers and a long-term content strategy to build an audience and stand out. We also go into much of the behind-the-scenes of managing a construction firm, with a focus on budgeting and putting together the right crew for each project.

Listen in as Jason discusses how he sets expectations with his clients, why he almost always declines requests to bring in unfamiliar subcontractors, and how to build a powerful brand for your design or construction business on Instagram.

Topics Discussed:

04:19 - Jason on his spec and build-to-suit homes
08:47 - Choosing projects to serve as loss leaders
11:29 - Working with other designers
13:58 - Creating a budget and knowing how to adapt it as the project progresses
30:28 - Working with a business partner
32:28 - The typical timeframe for a custom home project
36:30 - Saying “no” to certain customers requests (i.e. unproven subcontractors)
41:18 - How Jason chooses his crew members
46:20 - How Jason manages his Instagram account
48:26 - Jason’s content strategy on Instagram
54:14 - How social media has benefitted Artisan Signature Homes
59:11 - What Artisan Signature has planned for the near future

Connect with Guest:

Website
Instagram
Facebook
Pinterest
YouTube
Linkedin

Connect with AFT Construction Podcast Host Brad Leavitt

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Key Quotes from Interview:

I don’t chase the dollar. I always sacrifice the dollar for good design, maybe to a flaw. But that’s what I enjoy doing, so that’s what I’m going to keep on doing.
The trajectory any custom home project takes all boils down to those expectations and communications with the client.
Having a business partner is like having a sounding board to keep your ideas in check.
I prefer to stick to what’s tried-and-true with both the people I work with and the system we use. Anytime I fall out of my process, it never has a happy ending.
It’s taken me a long time to understand that not every customer is the right customer for me. So, it’s sometimes better to say “no” than to take a customer that I know is going to be a pain in the ass to work with.
When looking for subcontractors, we want a solid company that’s been in business for a long time that has a service crew that’s going to respond in a timely fashion.
Post what’s true to you. Post the best content that you can produce and share that. I don’t have a stock of 50 images. I usually don’t know what my next post is. Just choose a great photo for the day, keep posting consistently, and engage with your followers. Don’t overthink it.
The biggest thing with social media is to just put yourself out there. You don’t have to have 50,000 followers. There’s micro-influencers that have a couple hundred or a couple thousand followers. You’re still influencing people. You’ve just got to start. You never know where that opportunity will come from.

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Mark LaLiberte is the co-founder and president of Construction Instruction. He has dedicated over 30 years to the building industry. Through his lectures, site assistance, Building Better Homes video series and his mobile App, he provides builders, architects and manufacturers with an in-depth look at the current and future state of housing. His work has earned him a Lifetime Achievement Award from the Energy and Environmental Building Alliance (EEBA), where he developed the highly acclaimed Houses that Work lecture series. The HTW Series has been delivered for over 16 years by the Ci team in 100’s of North American cities.

He works with various manufacturers to assist in developing products and services for the next phase of efficient homes. Mark is the co-creator of the Ci App and animation studio, which developed the number one mobile App in the construction industry and builds realistic state of the art contextual animations on building science concepts and technical installation practices.

He is also President of Sales Instruction Inc., helping to bridge sales and marketing efforts to our industry. Working with leading industry suppliers and manufacturers, his sales training company creates a common language to drive sales and increase productivity for sales teams.

His passion for educating lies in knowing how vital the building industry is. Building healthy, safe, durable and efficient homes has an effect on the buyer, the builder, the economy and the planet.

Listen in as Mark discusses why he believes builders should adopt a path of continuous improvement, waterproofing best practices, and why you shouldn’t ever need to factor in leaks when pricing your services.

Topics Discussed:

06:46 The biggest mistakes builders are making right now
11:12 Creating a solid training program for your tradesmen
15:17 Appreciate your tradesman
18:17 Set proper expectations to encourage excellence
27:14 Tried-and-true methods for waterproofing homes
33:29 Working with stucco contractors whose standards are different from yours
36:02 How to properly flash a window
41:24 Tools to secure exterior walls
45:56 The importance of capillary breaks
51:36 Why Mark created the Houses that Work lecture series
54:55 Why Mark started Construction Instruction and how to work with him

Connect with Mark LaLiberte:

Email: mark@instructioninstruction.com
Website
Instagram
Facebook
Twitter
Linkedin
YouTube
Construction Instruction App Apple
Construction Instruction App Android
Construction Instruction Amazon

Connect with Brad Leavitt:

Website
Instagram
Facebook
Houzz
Pinterest
YouTube

Resources & People Mentioned:

CBUSA
The Path of Continuous Improvement
Matt Risinger
Capillary Break
EEBA
Houses That Work

Key Quotes from Episode:

It can’t just be about price. Craftsmanship and workmanship comes from the heart. What I leave is a legacy; not just “slap it on, get it done”.
The tradesmen like doing work carefully and professionally. They just need to be appreciated for it.
Set your standards, your process, and your educational expectations. Drive those to be exceptional, and you’ll get better performance.
Whenever you take on a new project, tell yourself: “I have one chance to do this well, and I’m going to do it right this time.” When you always set that standard for yourself, one day it becomes a habit.
COVID-19 has raised our awareness about the importance of the indoor environment. Houses should be our safe haven.
Continually learn and invest in your marketplace and invest in learning. Train people. Listen, learn, watch, and question. Hold people accountable for good workmanship. If we do that, we’re going to have this amazing industry, and deliver phenomenal product that will last for generations and be healthy and safe. I think that’s a fair expectation.

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Willie Bloomquist is a former MLB player, entrepreneur, and philanthropist. Throughout his career in baseball, Willie played for the Seattle Mariners, Kansas City Royals, Cincinnati Reds, and Arizona Diamondbacks, and has played every position aside from catcher and pitcher. After retiring from professional sports in 2016, Willie explored his other passions through the avenues of entrepreneurship and philanthropy. His passion for nature led to his founding Elite Outdoor Adventures, a company which “allows you to spend one-on-one time with a professional athlete or celebrity participating in a pastime that you both enjoy.”

Listen in as Willie discusses his journey as a professional athlete and why he decided to turn to entrepreneurship following his retirement from MLB. He also shares his love for the outdoors and the business that resulted from that passion. Finally, Willie talks charity and outreach and why philanthropy has become a huge priority in his life.

Topics Discussed:

04:53 Lessons learned throughout Willie’s sporting career
07:27 Growing skills while playing multiple positions on the field
11:15 Becoming comfortable with the uncomfortable in business
13:38 Why Willie made the switch from football to baseball
16:10 Knowing what to prioritize in life
18:51 Navigating social media as a public figure
25:52 Willie’s perspective on failure
27:50 Budgeting and other financial considerations as a professional athlete
31:23 Willie’s philanthropic efforts at Phoenix Children's Hospital
36:01 Why acts of charity are priceless
38:38 Transitioning from professional athlete to entrepreneur
40:10 Willie on his venture, Elite Outdoor Adventures
45:40 Training and motivating your employees
50:32 How Willie balanced family life and a high-profile sports career
54:10 What sets the Arizona Diamondbacks apart

Connect with Willie Bloomquist:

Instagram (@eliteoutdooradventures)
Elite Outdoor Adventures Website
Twitter (@williebloom)
Linkedin

Resources & People Mentioned:

ASU College Baseball
Pat Murphy
Bret Boone
Lou Piniella
State Champion Football QB
Derek Jeter
Mark Candelaria on episode 03
Phoenix Children's Hospital
Diamondbacks President & CEO Derrick Hall

Key Quotes from Episode

If I’m not going to be good enough, that’s fine; but I’m not going to leave it to chance just because I didn’t work hard enough to give myself every opportunity. Hard work doesn’t guarantee you success, but without it, you don’t have a chance.
Failure only sharpens us to become better the next time around.
The way it makes you feel when you help somebody out, unsolicited, makes you feel pretty dang good inside.
Generosity proceeds prosperity.
We judge other people on their actions and we judge ourselves on our intensions.
Surround yourself with good people. People who are going to be honest with you and look out for your best interests.

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Ashley Stark Kenner is the Creative Director at Stark Carpet in New York, a company founded by her grandparents, Arthur and Nadia Stark, in 1938. Stark Carpet has been synonymous with the world’s finest floor coverings since its inception and has been the go-to resource for top interior decorators for decades. Ashley is also the Sr. Vice President of Design, bringing her fashion-forward vision to the company while maintaining the classic Stark aesthetic. Her unique style and eye for the eclectic are present in her vision for the company.

Listen in as Ashley discusses how she balances her high-octane career at Stark Carpet with creating content for social media, reaching 1 million Instagram followers, all while being a mother to her three kids. She also talks about where she gets her inspiration for her product line and how social media has allowed her to collaborate with other designers at a greater scale since she began in her career. Finally, she shares the process of taking a product from idea to reality.

Topics Discussed

[04:33] Why Ashley went all-in on Instagram & reaching 1 million followers
[08:50] Advice for succeeding on Instagram
[10:04] Avoiding burnout on social media
[12:17] The power of authenticity on social media
[16:56] Teaching your kids about the dangers of social media
[18:36] Exposed to the world and building collaborations through Instagram
[20:40] Ashley’s role and responsibilities at Stark Carpet
[22:59] The process of taking a design from idea to reality
[26:56] How COVID-19 has affected Stark Carpet
[30:26] Styles that Ashley gravitates toward
[32:52] Requests for custom designs
[39:04] Underrated design aspects around the home
[40:36] Why Ashley loves traveling for work
[46:16] Balancing family and work amid the pandemic
[48:38] What Ashley is looking forward to in the near future

Connect with Ashley Stark & Stark Carpet

Website
Instagram
Facebook
Pinterest

Resources Mentioned

Sub-Zero, Wolf, and Cove Showroom
Architectural Digest - Step Inside Ashley Stark's Transformed Upper East Side Abode
Stark Carpet History
Stark Carpet Showrooms
Prestige Mills
Maison & Objet
Rebel Traditionalist Article
Domino Magazine
Staircase Carpet Instagram Post

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This week on the podcast we were joined by @KathleenAAnderson, principal of Material Design. Kathleen has extensive experience in both architecture and design. She has a Master’s degree in architecture from the UPC In Barcelona which has helped her knowledge and expertise in regard to interior design. She has also created an online spec book available for purchase to spec builders across the country. It is a revolutionary program and idea to assist builders that are in need of a good design for their project. We also discussed the importance and coordination of builders and designers on the front-end of a project to ensure it runs smoothly. Check the link in our profile for the full episode and here is the link to her design book: https://materialdsgn.com/design-kit-for-builders/.

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We kick off our second season with Taylor Plosser Davis with @TPDArchitect. Taylor discussed the most important features to consider when building or renovating your own “forever” home. We spoke about the pros and cons of a remodel vs new-build. Taylor is also a certified “aging in place specialist” and we spoke in detail about what that is and the importance of the strategy. She received her undergraduate degree from Princeton University, and a Masters in Architecture from the University of Virginia. She is a member of the AIA, is NCARB certified and recently completed her Aging in Place Certification through the National Association of Home Builders. As an architect, Taylor is focused on thoughtful design strategies to address the unique needs of her clients, whether that involves working with a growing family or a couple downsizing for the next chapter. A mother of three, Taylor enjoys travel and her tap dancing classes. She is a Councilor of the Birmingham chapter of the American Institute of Architects, and is a member of the Advisory Committee for the Morris Fund for the Design Arts.

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Today we celebrate our 1 year anniversary of the AFT Construction Podcast. Stay tuned to our stories as we release a recap of our amazing guests this past year. And for 52nd episode, we had my wife, Ashley Leavitt join the podcast @goldandoak. Many of our listeners had asked to bring her on to learn a little bit more about the life behind the scenes. And I have to give credit to @johnwmerritt that really was a catalyst to make this happen. In fact, John helped write the questions for our episode. Ashley spoke about our story, her favorite design styles, and what it is like to raise 6 kids and also have her own design business. We spoke about mentors and what inspires us behind the scenes. Ashley has had incredible experience working for 2 large design and construction firms in both Scottsdale and Washington DC.

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This week on the podcast we were joined by Dr. Tyler Hales with Hales Parker Dentistry in Orange County, CA. Tyler offers tremendous insight into marketing, social media, branding and work experience. He had the opportunity to work for many different practices that really gave him good insight as to what field of work would suit him best. He also spent some time speaking about customer service and company culture. Dr. Hales comes from a long line of medical professionals and chose to be a dentist because he loves connecting with people while caring for their dental health. He is passionate about helping his patients increase their confidence through smile design and cosmetic dentistry, which are a focus of Hales Parker Dentistry in Ladera Ranch

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Steven is the VP of Sales for Smart Exteriors and has tremendous experience in marketing, sales and brand awareness. We spoke about how to build your marketing through a recession, understanding your strengths as a company, and how to prepare your company through uncertain market conditions

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This week we welcome Jason Roehner and Dan Ryan with @roehner to the Podcast. Jason and Dan have photographed all of our projects since we started our company, A Finer Touch Construction in March of 2013. They are extremely talented photographers and shared some great insight on the podcast. We spoke about the power of marketing and branding, and how photography plays a key role in those efforts. Jason and Dan spoke about their journey as an entrepreneur and how they cultured their passion for architectural photography. We also spoke about photographing licensing and how we all need to be more mindful of the time and value our photographers give. You will definitely enjoy their mindset, knowledge and energy.

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We are nearing our first year of the podcast and it is hard to believe that we are now on episode 48. Casey Grey with @the_conscious_builder joined us from Ottawa, Canada. Casey has an incredible mindset and view on business. Psychology was a major topic in our discussion and one of my favorite comments he made was that our environment is more impactful than our willpower. His analogy was, “if I want to stop eating junk food, than quick buying junk food.” Our environment, network and who we surround ourselves with, make all the difference. Casey also spoke about the future of our industry, building science, and how to have a positive outlook on life and in business. We also discussed the difference between net-zero homes and passive homes. Additionally, focus on your mistakes and use those to catapult your career. Casey is the founder of the award-winning sustainable building company, The Conscious Builder, the host of The Conscious Builder Podcast and The Conscious Builder Show on YouTube and the former Co-host of The Conscious Living Podcast. He has written almost 400 blog posts on topics such as marketing, branding, entrepreneurship, personal development, sustainability and more. Casey brings almost two decades of experience to the construction industry and over a decade of experience to running, owning and growing multiple businesses while also staying committed to his wife and son. Casey is on a mission to help people build homes, businesses and lives in a more conscious manner and is co-authoring a book with Kevin Harrington, the original shark from the hit TV show Shark Tank.

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Clarke Miyasaki, Chief Growth Office of Stance Socks, joined us on episode 47 of the podcast today. One of my favorite statements by Clarke is, “treat every relationship like it’s your big break”. Clarke has built tremendous relationships throughout the music and professional sport industries. From his time at Skull Candy, to now at Stance, Clarke understands the value of relationships, hard work and company culture. He has worked on deals with Snoop Dogg, Dwyane Wade, Rihanna, Will Smith, Kevin Durant and James Harden. I’ve been fortunate to meet Clarke and tour the Stance Headquarters in San Clemente, CA. He is just as humble in person as he was on the podcast. You will really enjoy hearing his story and thoughts on business.

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This week on the podcast we welcome @EmmeDiane. Emme Diane is a trusted and sought-after skin care expert, esthetician and skin care formulator on a mission to solve the seemingly unsolvable skin issues, from acne to aging and everything in between. Emme provided extensive knowledge on customer service and sales, using the term “salevis”. She also spoke about marketing and how to create the customer journey. Emme emphasized that every business needs systems to not only scale, but be profitable and diversify. Emme has more than 20 years of professional experience in both medical and spa esthetics, Emme Diane is known for solving the “unsolvable” skin concerns, from acne to melasma, rosacea and aging skin. Her clients, who affectionately refer to her as the “Skin Whisperer,” describe her as nurturing and supportive with a wealth of knowledge. Specializing in skin transformations, she offers local clients advanced skin care treatments that cannot be found anywhere else, as well as virtual skin consultations that result in remarkable skin transformations for her long distance clients worldwide. Along with her obsessively researched line of clinical skin care products and proven methods of correcting even the most stubborn skin concerns, her mission is to have her clients love and feel confident in the skin they’re in. Click the link in our profile for the full episode. And a big thanks to our sponsor @subzerogroupsw. Make sure to pay them a visit, as they have the best showroom around!

website: www.emmediane.com

email: emme@emmediane.com

consultation form: https://emmediane.com/pages/consultation

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You will not want to miss episode 45 of the AFT Construction Podcast. This week we were fortunate to host Morri Chowaiki. Morri is the Head of Sales and Retail for Daymond John. Morri was one of the top selling contestants on the Shark Tank and is the only presenter to now work for one of the Sharks. He is a strategic and results-driven Senior Sales and Executive with experience combining strong technical background and keen business acumen to drive profitability and identify new markets within competitive sales arenas. In this episode we heavily discuss entrepreneurship, sales, communication and persistence. If any of you are looking to expand your career or business, this is the episode for you. Morri gives first-hand knowledge and how to close a deal. Additionally, he also shares his experience in working through the Shark Tank auditions.

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On Episode 44 of the Podcast we were fortunate to host Ty Udell with Dun Today. Ty has created a revolutionary app in the building industry that we have already incorporated here at A Finer Touch Construction for our clients. Dun Today is an on-demand solution for Home Builders, Home Warranty Companies, Professional Services Companies, and Home Owners to connect in real time. With over a decade of background in the Fortune 100 High-Tech sector, Ty is a generation Y millennial who understands the importance of business transformation in the digital age. He has extensive experience working with major retailers on omnichannel and mobile engagement strategies, and brings a unique understanding of what the next generation of home buyer expects. Ty holds a business degree from the Eller College of Management at The University of Arizona and is a member of the NHBA. You don’t want to miss this episode as we dive in to Ty’s journey to create this app and of course, the time and effort behind the scenes.

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This week on the podcast we were fortunate to host Jason and Mark from the land down under with @beyondbuildconstructions. Jason and Mark have built an amazing company in Sydney, Australia. Company culture is so important for any brand or enterprise and we discuss this in detail. We also spoke about how to run an effective partnership, how to bring value to your customers, the difference in construction between the US and Australia, what will impact builders and designers over the next 10 years, and how to better market and brand your firm. You won’t want to miss this one.

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On Episode 42 of the AFT Construction Podcast we were fortunate to host Shea McGee with @StudioMcGee. Shea and her husband Syd have built an incredibly successful and diversified company. She shared some upcoming exciting news, as well as her background to the early beginnings of Studio McGee. Shea has always had a passion for design and shared the importance of the client relationship, as well as what creates good chemistry between the builder and architect. She spoke of how important it is to focus on your aesthetic, content creation and be consistent. If you are looking to grow your business through marketing and networking, definitely take a listen

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This week on the podcast we were fortunate to host Matt Risinger @risingerbuild with @thebuildshow. Matt is a tremendous thought leader in the construction, building science and design industry. He is a public speaker, mentor, has an extremely successful YouTube channel, and “Netflix for Builders” website at www.buildshownetwork.com that he hosts with other talented professionals throughout the country. Matt discussed the importance of a well-constructed home and how that integrates with design and budget. He spoke about the importance of social media, personal branding, and marketing and how we can sell our value to the customers. Consistency, trust and risk assessment were other key components of our conversation. He also spoke about aspects of the preconstruction process that we all must consider. You don’t want to miss this one. Matt Risinger’s building career began with a Pittsburgh church ministry. After college, he worked with a national builder in Washington, D.C., where he met his wife. The two then moved to Portland, Ore., where Matt worked for a smaller semicustom builder. After moving to Austin, Texas (his wife’s hometown), he started Risinger Homes in 2005. In addition to running his company, blogging, and writing for various publications, he stays busy with his four kids.

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We brought Aaron on the podcast because of his specialization in marketing, branding and hiring. If you aren’t already on LinkedIn, I am confident you will make it a priority after our conversation. Aaron is an expert in content creation throughout all of his social media channels. His company has expanded to website design, used equipment sales, and job placement for the dirt industry. After graduating with an engineering degree and working for five different heavy construction companies in four states, Aaron's life plan was to start a construction business. However, all that went out the window when he started sharing his Dirt World experiences on social media. His online following quickly grew, and he realized he could build a business around educating society about how essential heavy construction and mining are to our world. He quit his day job, picked up a camera, and started traveling to different job sites across the US. Today, while he still runs around photographing dirt, he leads a marketing agency focused exclusively on heavy construction and mining companies. BuildWitt is a team of 25 marketing experts who help their partners solve their workforce issues and win new work by telling their stories via social media, web, video, and other means

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To celebrate July 4th, we launched an incredible podcast episode with Jeremy Andrus, CEO of Traeger Pellet Grills, LLC. Jeremy has an amazing entrepreneurship resume from his studies at Harvard Business School, to Real Estate Development, to Investment Banking, to President at Skull Candy and now, CEO at Traeger. His episode is a must listen. He spoke about the importance of culture and how you can build a strong team within your company. He spoke about the importance of marketing, lifestyle and innovation as well as systems and infrastructure. We are tremendously grateful for the time Jeremy allowed to record this amazing episode. Jeremy Andrus is the President & CEO and Board Member of Traeger Grills. From 2005 to 2013, Jeremy served as President & CEO of Skullcandy, where he helped grow annual sales from $1 million to $300 million

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This week on the podcast we were fortunate to host Claire Staszak from Chicago with @Centered_by_Design. We spoke about leveraging social media, branding, and how to utilize a blog to refine your business. We also spoke about how to leverage your social media channels for extra press and marketing. Claire had just started her blog and then won “Best Design Writing in 2017” at the Design Influencers Conference. Claire Staszak is known for her holistic design process, which combines her well-trained eye for interiors with her passion for wellness. Her work has been featured by The Chicago Tribune, Modern Luxury, HGTV, Domino, Architectural Digest online and more

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This week on the Podcast we were fortunate to host Arik Tendler, Chief of Sales at Cambria. Arik has tremendous experience building companies, infrastructure, and of course, marketing. He was the founder of Caesarstone and Vdara. Tendler is now the chief of sales at Cambria, responsible for identifying target segments, resolving logistical obstacles and bottlenecks, and generating demand through innovation. He oversees Cambria worldwide sales activity and will be tasked with activating aggressive and insightful efforts to further build sales channels across the continent

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This week on the podcast we invited Joe Edwards from Elite Concepts USA. Joe is a design build contractor in New Jersey and has been a great friend over the past 4 years. Joe is extremely talented and knowledgeable in regard to building a successful and profitable business. However, we invited Joe to be a guest to speak more about how we can be more aware and inclusive to the Black community. We not only discuss the topic of racism, but also give solutions how we can create a more aware and welcoming society. It is more important than ever that each of us reach outside of our network to meet people from all walks of life, backgrounds and cultures. Conversations, friendships and empathy will help us all build a better community. Joe is a native New Yorker who has lived the past 16 years in New Jersey with his wife and 5 children, 3 girls and 2 boys. Joe has extensive experience as a designer, architect, contractor, builder, carpenter and investor.

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This week on the podcast we welcome Danny Wang with Danny Wang Design Build from Newport Beach, CA. Danny has really leveraged social media to build his brand. He spoke in depth about the content he produces, how to manage the “pay for play” social media platforms, and of course, the important of systems and company procedures. Danny has built an incredible brand with some amazing projects. He has been requested by clients all over the world for his unique designs. He had a lot of advice to offer in regard to social media content.

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Randi has built an incredible brand throughout all of her social media channels. She has partnerships with many well-known companies such as: Pottery Barn, Pottery Barn Teen, Frontgate, Bloomingdales, Wayfair, Amazon, Home Depot, Lowe's, Wal Mart, Voluspa, Arte Italica and Pom Pom at Home. We spoke about how to partnership with brands, build relationships, social media, marketing and the importance of a blog.

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This week on the podcast we welcome JJ Levenske with Bleuwave Construction. We’ve had listeners reach out asking the story behind A Finer Touch Construction and JJ was gracious to come on and host the show. He asked about the importance of a mentor, company structure and the legacy of our brand. And we have some extremely incredible guests that will be joining us over the next 8 weeks, including some big announcements.

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This week on the podcast we welcome Dondie McAdoo. We brought him on to speak about the pros and cons of solar power, as well as asked many questions in regard to pricing, utility savings, and durability. Dee answered many questions that our listeners have in regard to solar power. Definitely take a listen.

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This week on the podcast we brought on Anthony Winston III. Anthony owns a small engineering business @winston_engineering and offered great insight on how to run and operate your own company. We also spoke about marketing, branding, sales, and how to deal with difficult clients. Anthony runs all of his own social media, as do we, and gave some great insight. Winston Engineering is a licensed electrical engineering consultant. They specialize in HVAC, electrical and plumbing designs/engineering for commercial and residential projects.

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Betsy has extensive experience in design, trends and marketing. We spoke about timeless designs, color palettes and research and development. We also spoke about the need to evolve to understand consumer habits

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We invited Ms. Hausman to the podcast to discuss marketing, company evolution and business strategies. We also discussed how the platform can help businesses such as ours during the COVID-19 crisis. Liza has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands to a host of innovative startups.

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We brought on Steve to share his tremendous insight in regard to building science, architecture and design. After receiving his architectural degree, Steve took a position in a large Architectural Firm in Cambridge Massachusetts with Building Science Corporation as a project architect. Upon leaving Building Science Corporation, Steve established 3D Building Solutions with two colleagues, Peter and Nathan Yost. Being a partner at Building Solutions helped to further educate him in the architect-client relationship. Direct client interaction in numerous projects allowed him to enhance the skills required to work with clients of varying backgrounds. After three years of 3D Building Solutions, Steve established Steven Baczek Architect, a sole proprietorship specializing in wholesome, appropriate, and responsible residential design

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Dan is a construction business consultant. We all need to better our systems and procedures to ensure that we are working efficiently. Dan speaks about some basic procedures and systems that we can use to better our business. We also speak about what characteristics make contractors separate from the rest.

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Stuart offers extensive experience in development, investment and large-scale construction. We brought him on to discuss purchasing, logistics and coordination when managing projects all across the country. We also discussed the data they collect when researching new developments and the information pertinent to their feasibility studies. Stuart began his career in commercial real estate in 1984. The Bomasada team has completed over 1.5 Billion dollars of transactional in new developments, construction and acquisitions

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Jenny offers extensive experience in blogging, magazine contribution, interior design, marketing, social media, and print. She is a social media influencer and speaks about how her business has evolved over the years. She gives tremendous insight on Pinterest and other small business tips

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In this episode we discuss how to build your social network and the power of positivity as an entrepreneur. We also spoke about the ups and downs of owning a business and the importance of business evolution.

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Definitely tune in to this episode as John Brenkus discussed entrepreneurship, TV production and the difficulty of starting your own business. John gave some tremendous insight on how to evolve as a business owner. We may all have a game plan, but need to be prepared to adjust our company and pivot as the economy and technology changes.

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In this episode, we spoke with Andrew from Patterson Custom Homes. Andrew has built a tremendously successful company in Newport Beach, California. We discussed marketing, growth, and how to build a small business efficiently.

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In this episode we discuss the importance of installing systems and protocol in your company. Every small business should have detailed and outlined tasks for each employee.

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In this episode we discuss the importance of marketing. We also discuss the pros and cons of a remodel versus a new build

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In this episode we discuss how to deal with a difficult client. Are the challenges and communication breakdowns due to the client, or inefficient systems by us as the builder.

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EP 18 - Joel Woel the Amazon King W: AskJoel Podcast - A Finer Touch Construction Podcast by Brad Leavitt

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EP 17 - Joseph Lstiburek W: Building Science Corporation - A Finer Touch Construction Podcast by Brad Leavitt

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EP 16 - Featuring Brian Welker W: Sunridge Hotel Group - A Finer Touch Construction Podcast by Brad Leavitt

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EP 15 - Featuring Paul Scialla W: Delos and the Darwin Home - A Finer Touch Construction Podcast by Brad Leavitt

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EP 14 - Featuring Martin Holsinger W: Protractor Media - A Finer Touch Construction Podcast by Brad Leavitt

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Jeremy, CEO of Traeger, has an amazing entrepreneurship resume from his studies at Harvard Business School, to Real Estate Development, to Investment Banking, to President at Skull Candy and now, CEO at Traeger. His episode is a must listen. He spoke about the importance of culture and how you can build a strong team within your company. He spoke about the importance of marketing, lifestyle and innovation as well as systems and infrastructure.

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EP 12 - Featuring Thamarit and Patricia W: Chen and Suchart - A Finer Touch Construction Podcast by Brad Leavitt

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EP 11 - Featuring Derek Wozencraft W: Sub-Zero Wolf Southwest - A Finer Touch Construction Podcast by Brad Leavitt

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EP 10 - Featuring Renee Dee W: Iconic Life - A Finer Touch Construction Podcast by Brad Leavitt

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EP 9 - Featuring JJ Levenske W: Bleuwave Construction - A Finer Touch Construction Podcast by Brad Leavitt

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EP 8 - Featuring Justin Newman W: Hardison Downey - A Finer Touch Construction Podcast by Brad Leavitt

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EP 7 - Featuring Caroline DeCesare W: DeCesare Design Group - A Finer Touch Construction Podcast by Brad Leavitt

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EP 6 -Featuring Mike Elayan and Mike Asquith W: ECS Homes NJ - A Finer Touch Construction Podcast by Brad Leavitt

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EP 5 - Featuring Kirk Linehan W: EXP Realty - A Finer Touch Construction Podcast by Brad Leavitt

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EP 4 - Featuring Brad Forsgren W: Glenwood Development - A Finer Touch Construction Podcast by Brad Leavitt

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EP 3 - Featuring Mark Candelaria W: Candelaria Design - A Finer Touch Construction Podcast by Brad Leavitt

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Tune in as we speak business and how to start your new business. We discuss best practices and information that we wish we knew at start-up.

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Tune in as we discuss building science and how it can apply to your home.

AFT Construction Podcast: Recent Episodes

Brad Leavitt