The Hubcast Podcast: Recent Episodes
The Hubcast
A podcast for Hubspotters trying to keep up with the latest inbound marketing trends and software updates.
Hubcast 131: An Inbound Marketers Guide To Social Media Marketing World 2017 #SMMW17
- Savvy Inbound Marketers should know it is all about the buyer/customer
Why We’ve Failed: The Customer is No Longer Our Focus
10:30am – 11:15am Mar 23
When digital and social rose to prominence, we were told that personalization, two-way communication, and direct engagement would unlock a deeper relationship with customers. But somewhere along the way, we fell into the trap of taking the already broken advertising and marketing model and applying it to these new platforms. The power to reclaim this opportunity lies directly in front of us.
In this talk, Scott will show the pitfalls of getting lured into the same-old, same-old, and will give you ideas of how to execute on a customer-centric strategy. From listening to understanding customer motivations and preferences, to the fundamentals of engaging content and the ability to put customers in the driver's seat, you'll find the intersection of the importance of building trust and capturing attention, regardless of the platforms on which you interact.
After this talk, you'll be able to: - Verify that your marketing efforts are aligned with the sources customers trust most
- Avoid the pitfalls of the seven deadly sins of social media marketing
- Find ways to make your customers the heroes of your stories that reflect well on you
Scott Monty
CEO, Co-Managing Partner, Brain+Trust Partners - Inbound Marketers Know That Live Video Is An Important Tool Used To Engage Their Audience
The Future of Live Video (and How You Can Prepare Today)
10:30am – 11:15am Mar 23
Live video is the most significant development in social media since the invention of the smartphone, and in this session, live video marketing expert Joel Comm will provide a comprehensive overview of the tools and technology currently available for businesses and brands. But more importantly, he’ll pull out the crystal ball and provide a picture of where live video is headed so you can be prepared to quickly adapt and execute a winning strategy that will take your competition completely off guard!
Joel Comm
New Media Marketing | Internet Marketer | International Keynote Conference Speaker - Inbound marketers know sometimes, it's more about keeping the community you have vs always building a new community
Turning Customers Into Life-Long Advocates in the First 100 Days
5:15pm – 6:30pm Mar 23
How big would your business be if your current client list included everyone you ever worked with? In his keynote, Customer Experience expert Joey Coleman will show you the tools and techniques for creating remarkable customer experiences in order to gain a customer for life. By focusing on the crucial First 100 Days of the customer relationship, you'll learn how to build a solid foundation for a long-term relationship. Most companies are losing customers out the back door as quickly as they bring them in the front door. It's time to stop this hemorrhaging and Joey will show you how through a series of easy-to-implement, actionable recommendations.
Joey Coleman
Chief Experience Composer, Design Symphony
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